book review reading images the grammar of visual design

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Gunther R. Kress

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Reading Images: The Grammar of Visual Design

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Reading Images: The Grammar of Visual Design Paperback – Nov. 26 2020

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This third edition of the landmark textbook Reading Images builds on its reputation as the first systematic and comprehensive account of the grammar of visual design. Drawing on an enormous range of examples from children's drawings to textbook illustrations, photo-journalism to fine art, as well as three-dimensional forms such as sculpture and toys, the authors examine the ways in which images communicate meaning.

Features of this fully updated third edition include:

  • new material on diagrams and data visualization
  • a new approach to the theory of 'modality'
  • a discussion of how images and their uses have changed since the first edition
  • examples from a wide range of digital media including websites, social media, I-phone interfaces and computer games
  • ideas on the future of visual communication.

Reading Images presents a detailed outline of the 'grammar' of visual design and provides the reader with an invaluable 'tool-kit' for reading images in their contemporary multimodal settings. A must for students and scholars of communication, linguistics, design studies, media studies and the arts.

  • ISBN-10 0415672570
  • ISBN-13 978-0415672573
  • Edition 3rd
  • Publication date Nov. 26 2020
  • Language English
  • Dimensions 17.4 x 1.78 x 24.6 cm
  • Print length 292 pages
  • See all details

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Product description

' Reading Images has taught us how to look at and interpret images made over thousands of years. In this masterfully revised and expanded edition, Kress and van Leeuwen are doing it again, bringing us right back to the digital age. Their social semiotic theory has just become even more appealing and authoritative.'

Adam Jaworski, The University of Hong Kong, Hong Kong

'If images have gradually become central in communication, we have to discuss ways to read them. This book is not about rules, or right vs wrong; instead, it provides us the opportunity to reflect on images and processes of meaning-making. That is why this book is a ‘must read’ for anyone interested in visual communication.'

Clarice Gualberto, UFMG, Brazil

Praise for the first edition:

' Reading Images is the most important book in visual communication since Jacques Bertin's Semiology of Information Graphics . It is both thorough and thought-provoking; a remarkable breakthrough.'

Kevin G. Barnhurst, Syracuse University, USA

About the Author

Gunther Kress was Professor of English and Head of the School of Culture, Language and Communication at the UCL Institute of Education, UK. His many ground-breaking publications include Language as Ideology (with Bob Hodge); Social Semiotics (with Bob Hodge); Early Spelling ; Learning to Write ; Multimodality: A Social Semiotic Approach to Contemporary Communication and Multimodality, Learning and Communication (with Jeff Bezemer).

Theo van Leeuwen is currently Professor of Language and Communication at the University of Southern Denmark and Honorary Professor at the University of New South Wales, Australia. His many influential publications include Multimodal Discourse : The Modes and Media of Contemporary Communication (with Gunther Kress); Speech, Music, Sound ; Introducing Social Semiotics and Discourse and Practice: New Tools for Critical Discourse Analysis .

Product details

  • Publisher ‏ : ‎ Routledge; 3rd edition (Nov. 26 2020)
  • Language ‏ : ‎ English
  • Paperback ‏ : ‎ 292 pages
  • ISBN-10 ‏ : ‎ 0415672570
  • ISBN-13 ‏ : ‎ 978-0415672573
  • Item weight ‏ : ‎ 600 g
  • Dimensions ‏ : ‎ 17.4 x 1.78 x 24.6 cm
  • #171 in Media Studies Textbooks
  • #288 in Linguistics Textbooks
  • #483 in Language Communication Reference

About the author

Gunther r. kress.

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book review reading images the grammar of visual design

IMAGES

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VIDEO

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COMMENTS

  1. Book review: Reading Images: The Grammar of Visual Design

    Book review. First published online February 12, 2022. Book review: Reading Images: The Grammar of Visual Design ... Based on: Kress Gunther and Van Leeuwen Theo, Reading Images: The Grammar of Visual Design, 3rd edn. London: Routledge, 2020, xviii + 291 pp. ISBN (ebk) 978-1-003-09985-7. DOI: 10.4324/9781003099857. OnlineFirst. https://doi.org ...

  2. READING IMAGES

    This review article of Kress and Van Leeuwen's (KvL) Reading Images: The Grammar of Visual Design (1996) begins by giving a summary of its main issues, and highlights its innovative and bold ...

  3. BOOK REVIEW Reading images: The grammar of visual design

    Visual literacy has become an indispensable skill in an increasingly mediatized world and may safely be said to be a 21st-century competence. Tools for visual analysis that help us decode and interpret or "read" the meanings of images may greatly contribute to develop this ability. Reading Images: The Grammar of Visual Design by

  4. Reading Images

    This third edition of the landmark textbook Reading Images builds on its reputation as the first systematic and comprehensive account of the grammar of visual design. Drawing on an enormous range of examples from children's drawings to textbook illustrations, photo-journalism to fine art, as well as three-dimensional forms such as sculpture and toys, the authors examine the ways in which ...

  5. Reading Images: The Grammar of Visual Design

    Book Review Editor: David StatonFor the last 30 years, Gunter Kress and Theo van Leeuwen's Reading Images: The Grammar of Visual Design has offered readers a systematic grammar or terminological sc...

  6. BOOK REVIEW Reading images: The grammar of visual design

    this ability. Reading Images: The Grammar of Visual Design by. Gunther Kress and Theo van Leeuwen may be. considered such a tool, providing us with a widely. acclaimed theory, terminology, and ...

  7. Reading Images: The Grammar of Visual Design

    Gunther Kress, Theo van Leeuwen. 3.76. 195 ratings25 reviews. Reading Images provides the first systematic and comprehensive account of the grammar of visual design. Drawing on an enormous range of examples, Kress and van Leeunwen examine the ways in which images communicate meaning.

  8. Reading Images: The Grammar of Visual Design 2nd Edition

    This second edition of the landmark textbook Reading Images builds on its reputation as the first systematic and comprehensive account of the grammar of visual design. Drawing on an enormous range of examples from children's drawings to textbook illustrations, photo-journalism to fine art, as well as three-dimensional forms such as sculpture and toys, the authors examine the ways in which ...

  9. Reading Images The Grammar of Visual Design

    This third edition of the landmark textbook Reading Images builds on its reputation as the first systematic and comprehensive account of the grammar of visual design. Drawing on an enormous range of examples from children's drawings to textbook illustrations, photo-journalism to fine art, as well as three-dimensional forms such as sculpture and toys, the authors examine the ways in which ...

  10. Reading Images : The Grammar of Visual Design

    This second edition of the landmark textbook Reading Images builds on its reputation as the first systematic and comprehensive account of the grammar of visual design. Drawing on an enormous range of examples from children's drawings to textbook illustrations, photo-journalism to fine art, as well as three-dimensional forms such as sculpture and toys, the authors examine the ways in which ...

  11. REVIEW: Reading images: The grammar of visual design

    Kress, G. & van Leeuwen, T. (1996) Reading images: The grammar of visual design. London: Routledge. Kress and van Leeuwen identify the purpose of this text as to define a theoretical and descriptive framework that can be used for visual analysis. They use a social semiotic epistemology to construct their framework for visual understanding; they ...

  12. Book review: Reading Images: The Grammar of Visual Design

    Book review: Reading Images: The Grammar of Visual Design. February 2022. Visual Communication. DOI: 10.1177/14703572211069606. Authors: Nataliia Laba. UNSW Sydney. To read the full-text of this ...

  13. Reading Images: The Grammar of Visual Design

    Reading Images: The Grammar of Visual Design 1st Edition . by Gunther Kress (Author), Theo van Leeuwen (Author) 4.5 4.5 out of 5 stars 40 ratings. See all formats and editions. ... Images in this review Sort reviews by Top reviews. Top reviews from the United States There was a problem filtering reviews right now. ...

  14. Reading Images : The Grammar of Visual Design

    Books. Reading Images: The Grammar of Visual Design. Gunther R. Kress, Theo van Leeuwen. Routledge, 1996 - Communication in design - 288 pages. Reading Images provides a systematic and comprehensive account of the grammar of visual design. Drawing on an enormous range of examples Kress and Leeuwen examine the ways in which images communicate ...

  15. Book review: Reading Images: The Grammar of Visual Design

    Book review: Reading Images: The Grammar of Visual Design. Nataliia Laba. Published in Visual Communication 12 February 2022. Art. View via Publisher. Save to Library.

  16. Reading Images : The Grammar of Visual Design

    Reading Images provides the first systematic and comprehensive account of the grammar of visual design. By looking at the formal elements and structures of design - colour, perspective, framing and composition, Gunther Kress and Theo van Leeunwen examine the ways in which images communicate meaning. Drawing on an enormous range of examples - children's drawings, textbook illustrations ...

  17. Reading Images: The Grammar of Visual Design, Edition 3

    This third edition of the landmark textbook Reading Images builds on its reputation as the first systematic and comprehensive account of the grammar of visual design. Drawing on an enormous range of examples from children's drawings to textbook illustrations, photo-journalism to fine art, as well as three-dimensional forms such as sculpture and toys, the authors examine the ways in which ...

  18. Reading Images: The Grammar of Visual Design

    This third edition of the landmark textbook Reading Images builds on its reputation as the first systematic and comprehensive account of the grammar of visual design. Drawing on an enormous range of examples from children's drawings to textbook illustrations, photo-journalism to fine art, as well as three-dimensional forms such as sculpture and toys, the authors examine the ways in which ...

  19. Reading Images: The Grammar of Visual Design Paperback

    This third edition of the landmark textbook Reading Images builds on its reputation as the first systematic and comprehensive account of the grammar of visual design. Drawing on an enormous range of examples from children's drawings to textbook illustrations, photo-journalism to fine art, as well as three-dimensional forms such as sculpture and toys, the authors examine the ways in which ...

  20. Reading Images: The Grammar of Visual Design

    Reading Images: The Grammar of Visual Design . by Gunther Kress (Author), Theo van Leeuwen (Author) 4.5 4.5 out of 5 stars 40 ratings. See all formats and editions. ... Images in this review Sort reviews by Top reviews. Top reviews from the United States There was a problem filtering reviews right now. ...

  21. Reading Images : The Grammar of Visual Design

    This third edition of the landmark textbook Reading Images builds on its reputation as the first systematic and comprehensive account of the grammar of visual design. Drawing on an enormous range of examples from children's drawings to textbook illustrations, photo-journalism to fine art, as well as three-dimensional forms such as sculpture and toys, the authors examine the ways in which ...

  22. Reading Images: The Grammar of Visual Design Paperback

    This third edition of the landmark textbook Reading Images builds on its reputation as the first systematic and comprehensive account of the grammar of visual design. Drawing on an enormous range of examples from children's drawings to textbook illustrations, photo-journalism to fine art, as well as three-dimensional forms such as sculpture and toys, the authors examine the ways in which ...

  23. Reading Images: The Grammar of Visual Design

    This second edition of the landmark textbook Reading Images builds on its reputation as the first systematic and comprehensive account of the grammar of visual design. Drawing on an enormous range of examples from children's drawings to textbook illustrations, photo-journalism to fine art, as well as three-dimensional forms such as sculpture and toys, the authors examine the ways in which ...