cover letter dos and don'ts 2022

Top 10 Cover Letter Tips (+ Mistakes To Avoid)

Mike Simpson 0 Comments

By Mike Simpson

Ah, the cover letter. While it seems like writing a cover letter would be so incredibly simple, it’s often one of the most intimidating parts of the application process. Why? Well, there are quite a few reasons.

With a cover letter, you have to showcase your capabilities differently than you would in a resume. If you’re new to cover letters, that alone could be enough to set you on edge.

Plus, cover letters can feel a lot like bragging. It’s a one-sided conversation, where you tout your abilities to an audience that isn’t answering. That, too, can be a bit uncomfortable.

But that doesn’t mean you should shy away from creating one. With the right cover letter tips, you can create an effective cover letter that boosts your job search prospect. Ready to make the most of this little document? Then, come with us as we explore how to do just that.

What Is a Cover Letter? What Are They Used For?

Before we dig into any cover letter tips, let’s take a step back and answer a couple of basic questions.

First, what is a cover letter?

Well, a cover letter is a critical document that takes the form of a traditional letter. It lets you introduce yourself to the hiring manager in a way that isn’t possible with a resume alone. In many ways, it allows you to extend a more meaningful digital handshake.

Generally speaking, resumes are fact-based documents. You list your achievements, using a bullet point approach. It’s succinct, targeted, and straightforward.

Cover letters have more flow. You can use “I” statements and describe yourself. You can showcase your personality, both in the way you write and the points you choose to cover. While it needs to be relevant to the position you want to land, a cover letter is more conversational.

A second question that frequently crosses job seekers’ minds is, what are cover letters used for? After all, your resume highlights your skills, traits, and achievements. Do you really need anything more than that? Well, yes, you do.

Your resume has to be incredibly focused and concise , and the presentation of your abilities often feels a bit rigid. It’s hard to showcase your personality in a resume. Plus, you don’t have a lot of room to explain various details. Sometimes, that works against you.

With a cover letter, you give yourself that room. You can cultivate a narrative, sharing aspects of your story that have no place on a resume. Got a gap in your work history? You can discuss why in your cover letter. Switching careers? You can explain your choice and tap on how your skills are transferable in a cover letter.

Now, that doesn’t mean you want to get too personal – we’ll dig into that more in a bit – a cover letter does give you some freedom of expression. When used well, it can make a world of difference, helping you stand out from the pack and land an interview.

Characteristics of a Good Cover Letter

What to put in a cover letter? That’s likely a question running through your mind. Luckily, the answer isn’t challenging.

Now, we’ve covered the various structural aspects of an effective cover letter before, so we’ll just tap on them briefly here.

Just like resumes, cover letters need the right components and structure. You want to address a cover letter the right way and choose the correct cover letter format .

If you aren’t sure where to begin, your best bet is to start with a cover letter template . You can also review some cover letter examples to get moving in the right direction.

Just remember, if you’re using examples, don’t copy them verbatim even if they are a good match for your capabilities. There’s always a chance that a hiring manager is going to check your cover letter for plagiarism and, if they discover you pulled yours straight from another website, you can kiss that job goodbye.

At the opening of your cover letter – after you’ve covered your and the hiring manager’s contact information along with a greeting – you need to introduce yourself. Also, in the first paragraph, mention the job title and department of the position you’re going after. If you’re applying to a recruiter that fills openings at multiple businesses, list the company name, too. That way, there’s no doubt as to why you’re writing.

After that, when you are deciding what to put in a cover letter, drawing the hiring manager in needs to be your goal. How do you do that? By targeting the content.

You already know that tailoring your resume is important; the same is true of your cover letter. You don’t want to send out a generic form letter. That won’t pack a punch.

Instead, you want your cover letter to showcase why you’re the best fit for this specific job. When you’re writing a cover letter, it’s all about creating a standout value proposition. You need to highlight how your capabilities will help the company thrive. You can’t do that without tailoring the content.

Luckily, the process isn’t unlike targeting a resume. If you get to know the STAR Method and the Tailoring Method , you can use many of those techniques in your cover letter, too.

Awesome, right?

Usually, you’ll extol your virtues and present a standout value proposition in two or three body paragraphs. Then, it’s time for an amazing closing.

Express your appreciation. Reaffirm your interest. Say, “thank you.” Let them know you’re looking forward to hearing back and how you intend to follow up. Then, sign off, listing your LinkedIn page or personal branding website after your signature.

Keep the overall length of your cover letter reasonable. Usually, you are aiming for about one page, with one opening paragraph, two or three body paragraphs, and a closing paragraph.

Common Cover Letter Mistakes

Alright, we are getting closer to the amazing cover letter tips that will help you stand out from the masses. But before we start on those, let’s take a minute to cover something else important: what not to do.

Cover letter mistakes can turn a great cover letter into a terrible one. That’s why avoiding missteps is essential. So, without further ado, here are three things you don’t want to do.

1. Not Writing a Cover Letter

In reality, the biggest cover letter mistake you can make is not writing one. Even if the application doesn’t make one mandatory, skipping it will usually hurt you.

After all, 26 percent of recruiters view cover letters as important when they are trying to make hiring decisions. Why? Think about it. Cover letters help them learn more about candidates. If they really want to find the cream of the crop, reviewing job seeker cover letters can help them do it.

Plus, 52 percent of hiring managers would give more attention to a resume with a cover letter. When you add a good cover letter to your resume, you’re going the extra mile. It takes effort to create one of the best cover letters around, and hiring managers will notice that you gave it your all.

In nearly all cases, creating an effective cover letter works in your favor. That’s why skipping it is generally a bad move.

There is one situation where you don’t want to submit a cover letter: when the instructions specifically say not to. If you send one in anyway, you’re not following the directions. Even if you literally wrote the most spectacular cover letter ever created, you failed to do what the instructions said, and that usually means a one-way trip to the discard pile.

2. Making It All About You

Alright, we admit this mistake is a bit counter intuitive. After all, aren’t you supposed to tell the hiring manager why you’re amazing? Well, yeah, you are.

The trick is how you approach it. It shouldn’t be “me, me, me.” Instead, it needs to explore what you can do for the company.

You’re creating a value proposition. You need to position yourself as a solution to specific company challenges. How do you do that? Start by scouring the job description .

As you look at the vacancy announcement, look for insights about how this role functions based on the bigger picture. What critical duties will the new hire handle? How does this employee push the company towards its goals and broader success?

Once you figure that out, showcase how you can do that for the company.

Now, this doesn’t mean you rehash what’s on your resume. No, no, no. Redundancy is never good. Instead, you want to cover points that don’t work in your application elsewhere, or add context about your capabilities that didn’t fit on your resume. That’s how you make your value proposition stronger.

3. Being Too Personal

Showcasing your personality is a good idea, but that doesn’t mean you need to give the hiring manager intimate details about your life. The focus needs to be on your professional capabilities, not your strange hobby, your recent back surgery, or that you’re relocating because your ex was a nightmare.

If you cross the line, there’s a good chance that the hiring manager is going to have immediate doubts about you as a candidate. They may figure that you don’t know what is or isn’t appropriate to discuss in a professional environment, at a minimum.

Oversharing doesn’t help you stand out, at least, not in a good way. So, resist the urge to tell them about any aspect of your life that isn’t highly relevant to the job.

Remember, cover letters are short. Don’t waste real estate on something that isn’t making your value proposition stronger.

Top 10 Cover Letter Tips

Now it’s time for what you’ve been waiting for. Here are 10 cover letter tips that can help you make yours as awesome as possible.

1. Make It a Document, Not Just an Email

Alright, this piece of cover letter advice might seem a bit weird in the digital age. After all, if you’re applying via email, why shouldn’t you just put your cover letter in the body of the message?

Well, the thing is, many hiring managers still print out the attachments. A surprising number of companies rely heavily on paper files. If your cover letter isn’t in a separate document, it might not get printed. That means it gets detached from the rest of your application.

Make sure your cover letter is printable, and not just as an email. That way, if this hiring manager prefers to review paper documents, you’re covered.

2. Use Keywords

If the company you want to work for uses an ATS, there’s a chance your cover letter and resume will go through a keyword screening. That can work in your favor, giving you another place to get some valuable keywords in.

Now, you don’t want to just regurgitate what’s in your resume. Instead, if you didn’t get a chance to tap on a keyword in your resume (or could only fit it in once), you can use your cover letter to cover it.

3. Watch Your Sentence Structure

Since you’re writing about yourself, you may have a tendency to start every sentence with “I.” While you can do that on occasion, if every sentence starts “I,” one after another, the tone of your cover letter is going to be a miss.

Similarly, if every sentence is the same length, you’ll run into trouble. It makes your cover letter sound monotonous and, monotonous often equals boring. You’re trying to catch the hiring manager’s attention, so mix things up a bit.

Make sure you use different starting words and vary your sentence length. It’ll make your cover letter more interesting, and that’s ridiculously important.

4. Talk About Them

Creating a value proposition means showing how your skills will make life easier for them. Discuss yourself but only in the context of applying your capabilities to solve their problems. That makes you look like a solution, and that’s what you really want.

One of the simplest ways to pull this off is to identify a pain point. Then, you can mention it briefly and follow that up with how you can make it easier to overcome. Easy peasy.

5. Match Tone

Hiring managers need to find candidates that are also great culture fits. If you want to highlight yourself as a potential match, use the company’s tone as a guide.

See what language they use in social media posts, mission and values statements, website, and job ad. Then, convey a similar tone, while keeping things professional. It’ll make you seem like a better fit, and that’s a great thing.

6. Use Numbers

Quantifying your cover letter is just as important as quantifying your resume. Numbers stand out visually and provide valuable context. So add in some digits whenever it’s appropriate.

7. Make the Most of Your Opening Line

While your first paragraph needs to serve as an introduction, that doesn’t mean you have to start with, “My name is…” In fact, you shouldn’t. Your name is at the top of the page, so you don’t need to repeat yourself.

Similarly, starting with, “I’m applying to [position]…” won’t help you stand out. While you do need to cover that information, consider making your first sentence something different.

Use a relevant quote. Highlight your professional motto. Lead with a brief anecdote. Any of those options are fairly unique, and may increase your odds of standing out.

8. Go Image-Free

Pictures, graphics, emojis… they don’t usually have a place in a cover letter. Plus, if your cover letter is screened by an ATS, anything other than text can confuse the system, and that could hurt you. So, leave the images out.

9. Skip Cliches

If you want to be unmemorable, rely on cliches. Phrases like “go-getter” and “team player” won’t help you. You’re better off using your achievements to showcase those traits than telling the hiring manager you have them.

10. Follow the Directions

If there are any directions regarding the cover letter, follow them to the letter, period. Failing to follow the instructions won’t result in anything but a rejection.

Putting It All Together

Ultimately, all of the cover letter tips above can help you stand out from the crowd. Make use of every single one. That way, you can stand out from the crowd for all of the right reasons.

Remember, you’re an exceptional candidate. Let that shine through in your cover letter.

Co-Founder and CEO of TheInterviewGuys.com. Mike is a job interview and career expert and the head writer at TheInterviewGuys.com.

His advice and insights have been shared and featured by publications such as Forbes , Entrepreneur , CNBC and more as well as educational institutions such as the University of Michigan , Penn State , Northeastern and others.

Learn more about The Interview Guys on our About Us page .

About The Author

Mike simpson.

Co-Founder and CEO of TheInterviewGuys.com. Mike is a job interview and career expert and the head writer at TheInterviewGuys.com. His advice and insights have been shared and featured by publications such as Forbes , Entrepreneur , CNBC and more as well as educational institutions such as the University of Michigan , Penn State , Northeastern and others. Learn more about The Interview Guys on our About Us page .

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How To Write A Cover Letter For A Job In 2023 (With Examples)

• How To Write A Cover Letter
• When Is A Cover Letter Necessary
• Free Cover Letter Templates
• Cover Letter Mistakes To Avoid
• Cover Letter Tips
• How To Sell Yourself In A Cover Letter

Find a Job You Really Want In

Cover letters aren’t required with every application, but the majority of managers pay more attention to a candidate who includes a cover letter. This is especially so if you make an effort to tailor your letter to the specific position. It’s important not to just change the names and job positions, but also to show how your professional experience fits with the job.

A good cover letter greatly increases your chance of getting an interview. If you’re looking to write a cover letter, rework a letter that you have, or just want to know what’s involved in the job application process, then keep reading.

Key Takeaways:

A cover letter should be a maximum of one page long, with three to five paragraphs.

Before writing your cover letter, it’s important to reread the job description and include keywords from it.

Do research to figure out who you are addressing, and make sure to keep your greeting gender neutral if you don’t know.

Tailoring your resume to each job can help you stand out from other candidates.

What is a cover letter?

Why cover letters are important, how to write a cover letter, cover letter examples, cover letter template, do’s and don’ts in a cover letter, cover letter faq, expert opinion.

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A cover letter is a one-page document that describes your professional background, fitness for the role, and interest in the company. Cover letters are a way of introducing yourself to hiring managers in a more engaging way than resumes can.

While your resume spells out the “who, what, where, when” of your relevant experience, a cover letter fills in the “why” and “how.” A good cover letter not only expands on your resume’s accomplishments but also highlights the soft skills that make you an excellent person to work alongside.

While there are no official formatting guidelines for cover letters, hiring managers and recruiters do have certain expectations regarding structure, length, and content.

Writing a good cover letter is important because it is your chance to stand out from other potential candidates. Showing your personality while also matching the tone of the company will help recruiters to visualize how you could fit into the role.

Simply submitting a cover letter isn’t enough though. Each cover letter you write should be specifically tailored to the job you’re applying for (just like resumes). It’s essential that you show the reader that you’ve done your homework and understand exactly what function you’d be serving if hired. You do that by providing examples of past work experiences that directly relate to the responsibilities of the new job.

Cover letters are inherently unique based on who’s writing them and for what position. However, as a cover letter is a business letter, it has an expected format that it should follow. This is important because you want the hiring manager to be able to look over your cover letter quickly and understand your qualifications and interest in the position.

Here’s the standard way that a cover letter should be formatted and what to include:

The header. The header of your letter is where you should input all of the contact information for yourself and the hiring manager . Do you best to address it directly to the person who’ll be reading the letter — typically either the hiring manager or HR manager.

Traditionally, you should include both your name and address and the employer’s name and address. However, as the majority of applications are online, the employer’s address is often omitted. But a traditional cover letter’s heading would look like this:

Page Roman 444 Frog Rd. Marigold, TX, 10987 August 27th, 2021 Chris Morgan Marketing Manager New Media Company 833 Rune Rd. Marigold, TX, 10987

If you’re emailing your cover letter, you can simply include your name, telephone number, email address, and fewer address details (just your city and state will suffice). You can also include a zip code if you live in a big city with multiple zip codes.

Jessica Dancer jessica. dancer @email.email | (555)-444-3333 | Colombus, OH 43110

Be sure to use a professional-sounding email address that’s not associated with your current or past employer. It’s disrespectful to both your current employer and the company you’re applying to, and will likely hurt your chances of being invited for an interview.

The greeting or salutation. Traditionally, the best salutation would be to use Dear Mr./Ms. [Last Name]. Make sure that you know the person’s gender when doing this, however, as you don’t want to misgender the hiring manager. Using “Dear [First Name] [Last Name]” is becoming more popular for this reason, patriotically among younger workers.

Dear Mr. Morgan, Dear Mrs. Smith Dear Ms. Conner

Avoid using generic greetings such as “To whom it may concern” as it’ll look like you didn’t bother to personalize the letter (even if you did.) That particular phrase has become somewhat controversial as well, so if you need to put a generic address — if you can’t find the hiring manager’s name, for instance — use something else, such as:

Dear Hiring Manager Dear [Department] Manager Dear [Title of the Person You’d Report to if Hired] Dear [Department] Hiring Team

Opening paragraph. The opening of your professional cover letter should instantly grab the attention of your reader . Try to lead off with one of your most relevant and impressive accomplishments.

Open strong . Open with a statement other than your name or stating your interest in the position. Lead with an interesting experience or achievement that directly relates to the new position.

Convey your personal value. There are always other qualified applicants with similar skills, so it is key to express why you personally would bring value to the organization. Give specific details as to the value you brought in a previous position, and how that could transfer to the new role.

Show your enthusiasm. Recruiters want to hire candidates who are excited about the position. Express enthusiasm and convey why you are passionate about the role. This is another opportunity to share a quick personal anecdote related to the job.

Keep it short. All of these points in your opening paragraph shouldn’t be more than a sentence or two each. You don’t want your introduction to be too long, as you want the reader to be able to quickly go through your cover letter.

As a Content Writer with a passion for travel and literature, I was thrilled to see the Senior Content Writer position open up at BookFly. My past experience driving organic traffic by 23% YoY to the travel website, XTravel, would translate perfectly into the position’s stated goals from the job description.

First body paragraph. Here is where you should really sell yourself across several areas. Showcase how your personality traits, such as being honest or having the ability to work under pressure, make you a good fit.

Emphasize transferable skills. Explain how the skills you’ve cultivated make you the perfect fit for the role. This can include collaborative work you’ve done in the past, a leadership role you had that drove results, or interpersonal skills.

Revisit the job description. Make sure to pull relevant skills from the job description and put them in your cover letter. If the hiring manager spent the time to list those skills, they’re going to be looking for candidates that have them.

It also helps with applicant tracking systems that may sift through cover letters looking for keywords.

Don’t skimp on personality traits. These are especially important if you don’t have a lot of experience. Desirable skills such as ambition, dedication, and getting work done on time are good for both entry-level positions and if you’re making a career change.

I have a passion for content creation and a deep understanding of the content cycle, from ideation to promotion. My years in the digital publishing world have crafted my ability to drive killer CTR and resonate with an audience. Not only did CTR jump by 2.1% in the months after I was brought on board, but it had a knock-on effect on social media engagement, which rose by 8% in the same time frame. I believe good content has its roots in good data. This is why while at Media Company I created a content-marketing dashboard to highlight KPIs like those mentioned above. The dashboard allowed us to take advantage of wins more rapidly and avoid repeating losses.

Second body paragraph. Just as an employer wants to know why you’d want the role, they also want to know why you’d want to work at their company. Do your research and learn more about the core values of the company. Discuss how they align with your own.

Check the company’s website but also start to explore LinkedIn for greater insights. Employers want to make sure that you fit into the overall culture, and this is also something you should consider for yourself. However you feel you fit into the work culture, explain to the recruiter why. Paint a picture of how you’ll be better from the company, and how the company will also benefit.

I thrive in a fast-paced environment and excel at creating structures from scratch. I spearheaded our SEO efforts, developing workflows and systems to ramp up content production from zero. BookFly’s commitment to core values of “collaboration and imagination” aligns with my own preferred approach to tackling projects and dreaming of big ideas.

Closing. The closing of your letter is your final impression to the hiring manager, and therefore should clearly express your eagerness to take on the position. You don’t need to rehash all of the accomplishments and skills highlighted in previous sections. Consider this more of a statement of intent.

First, express gratitude that they took the time to consider you for the job by making it all the way through your letter. Then, quickly remind them of the benefits that you can bring to the role and company.

Finally, your closing should state a clear call-to-action (CTA) for the recruiter to take next, such as calling you to schedule an interview. Being confident and direct at the end of your cover letter helps to close the deal.

I look forward to learning more about how the Senior Content Writer operates within BookFly and the current content process. Thank you for taking the time to consider my application. Sincerely, Jessica Dancer

With thousands of cover letter templates on the internet, you want to make sure you choose the right one. Here’s a basic format of what a good cover letter will contain:

Jessica Dancer [email protected] | (555)-444-3333 | Colombus, OH 43110 Dear Mr. Morgan, As a Content Writer with a passion for travel and literature, I was thrilled to see the Senior Content Writer position open up at BookFly. My past experience driving organic traffic by 23% YoY to the travel website, XTravel, would translate perfectly into the position’s stated goals from the job description. I have a passion for content creation and a deep understanding of the content cycle, from ideation to promotion. My years in the digital publishing world have crafted my ability to drive killer CTR and resonate with an audience. Not only did CTR jump by 2.1% in the months after I was brought on board, but it had a knock-on effect on social media engagement, which rose by 8% in the same time frame. I believe good content has its roots in good data. This is why while at Media Company I created a content-marketing dashboard to highlight KPIs like those mentioned above. The dashboard allowed us to take advantage of wins more rapidly and avoid repeating losses. I thrive in a fast-paced environment and excel at creating structures from scratch. I spearheaded our SEO efforts, developing workflows and systems to ramp up content production from zero. BookFly’s commitment to core values of “collaboration and imagination” aligns with my own preferred approach to tackling projects and dreaming of big ideas. I look forward to learning more about how the Senior Content Writer operates within BookFly and the current content process. Thank you for taking the time to consider my application. Sincerely, Jessica Dancer

If you’re putting the cover letter in an email, you can omit putting the contact information at the top and instead include it below your signature. You want to make sure to include your name, phone number, and LinkedIn link, as well as a professional portfolio , if applicable.

Dear hiring manager: I am writing about the position of veterinary receptionist at Pet Care Clinic posted on indeed.com. I am a certified dog trainer with both Petsmart and Petco, allowing me insight into animal behavior. I’m also an aspiring novelist , making me a fast, experienced typist as well as adept with Microsoft Word and Apple Pages. Since I’ve worked at pet stores for several years, I am familiar with different kinds of animal and animal care, as well as building a rapport with pet owners. While I enjoy working with animals and my coworkers, I would like to move into a business where I can continue to learn and build on my experience. I would also like to work for a smaller business. Veterinary medicine has always interested me, and I very much enjoy learning new things. I’m eager to learn more about it in order to help customers make the best choices for their pets. I’ve always enjoyed working with animals, even before I was able to get a job that allowed me to. I grew up with dogs and cats, so I’m comfortable and familiar with their behavior. Being a pet owner myself, I’m able to understand what customers are looking for in a veterinary clinic and tailor the experience to their needs. Thank you for your time and I look forward to hearing from you. Sincerely, Michelle Bolivar Email: [email protected] Phone: (555) 545-9706

[your contact information] [date] Dear [Hiring Manager], I’m writing to apply for the open [position] at [company] that you posted [place job ad was found]. I believe that my [relevant experience] would be an excellent fit with [company name]. I have long been interested in [specific industry/department], and particularly your company because [why you’re interested in the company/awards they have won/accomplishments]. That experience and [relevant skills] that I’ve cultivated as a [current position] for [time worked in position or industry] will be an asset to the company as it’ll make me effective [at the job/particular aspect of the job]. The [responsibilities required in the job description] will be a [challenge/interesting task] and I look forward to making use of my [relevant skills]. I excel at [working with a team/working alone] and I want to use my expertise to further [company’s] success. I am excited about the possibilities this position holds, and I believe that my qualifications ensure I’d be an asset to your team. I look forward to being able to further discuss the details of the position and my qualifications with you in an interview. Please let me know if you require further information from me. Thank you for your time and I look forward to hearing from you. Sincerely, [Your name] [Your contact information (if it’s an email)

Knowing the proper format of a cover letter is the most important factor, of course, but there are some additional dos and don’ts that if you follow can make your cover letter better. It’s during the editing process, it’s important to go over and make sure that you haven’t made any common mistakes that’ll hurt your chances.

Here are 10 dos and don’ts for writing a good cover letter:

Do’s:

Do start by scanning the original job posting for keywords you can include in your letter.

Do be proud of your accomplishments and make sure to highlight them.

Do clearly express why you would be an asset to the organization.

Do tailor your cover letter to every hiring manager and position that you apply for.

Do try to find unique experiences, but make sure to always discuss measurable and relevant results.

Don’ts:

Don’t feel the need to lie about your skills or accomplishments. One of the worst mistakes to make is being caught in a lie.

Don’t copy and paste a template and only change your name and job titles. Recruiters will not see the value in a plug-in-play cover letter that has been used by multiple applicants.

Don’t forget to be direct and include a call to action.

Don’t make your cover letter too long. Similar to your resume, you want the reader to sum up who you are and get a quick explanation of why you’re a good fit.

Don’t forget to proofread. Grammatical errors on a cover letter and resume are a quick way to get your packet in the “no pile”.

What do you write in a cover letter?

In a cover letter, you should mostly write about impressive accomplishments from past jobs or academic experiences that relate to the job you’re applying for.

What is the purpose of cover letter?

The purpose of a cover letter is to help a hiring manager see why your background makes you suitable for the role in question. While a resume lists achievements, educational background , and skills , it doesn’t give the reader an idea of your actual expertise or personality.

A cover letter allows you to share your approach to work, as well as your ability to communicate your value effectively. A good cover letter makes it easy for a reader to think “I could imagine this person working for us.”

How do you write a simple cover letter?

To write a simple cover letter, start with the header and greeting we outlined above. Next, state your interest in the position (give the exact job title as listed in the job description) and mention your years of industry/job experience.

To keep your cover letter simple, you can now briefly mention in 1-2 sentences or 3-4 bullet points what parts of your background are most important for the hiring manager.

Finally, thank the reader for considering your application, and sign off as usual (e.g., “Sincerely, [full name]”).

What is the best way to start a cover letter?

The best way to start a cover letter is with an accomplishment that speaks directly to your ability to provide value for the company. Other good strategies include describing your long-standing passion for the field, mentioning an important reference at the company, or referring specifically to challenges the company is currently facing.

Do you introduce yourself in a cover letter?

No, you do not introduce yourself in a cover letter. By that we mean you do not say “My name is so-and-so” — you simply jump into your background and why you’re interested in the position.

Your name can be found at the bottom of the cover letter, as well as the header, your email address, and your resume, so there’s no need to force it awkwardly into your cover letter’s opening.

How do you end a cover letter?

To end a cover letter, thank the reader for their time and/or consideration, express enthusiasm for further correspondence and conversation, and sign off with a standard closing like “Sincerely.”

How long should a cover letter be?

A cover letter should be a maximum of one page long, with three to five paragraphs. Half a page is the shortest that your cover letter should be.

Harvard Business Review — How to Write a Cover Letter

University of Washington — Writing the Cover Letter

What’s a quick cover letter tip?

Michael Akbar Vice President Certified Professional Career Coach

Use your six seconds to show the employer in a tailored cover letter and resume that you understand their pain and will make their lives better if put in the position.

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Chris Kolmar is a co-founder of Zippia and the editor-in-chief of the Zippia career advice blog. He has hired over 50 people in his career, been hired five times, and wants to help you land your next job. His research has been featured on the New York Times, Thrillist, VOX, The Atlantic, and a host of local news. More recently, he's been quoted on USA Today, BusinessInsider, and CNBC.

Matt Warzel a President of a resume writing firm (MJW Careers, LLC) with 15+ years of recruitment, outplacement, career coaching and resume writing experience. Matt is also a Certified Professional Resume Writer (CPRW) and Certified Internet Recruiter (CIR) with a Bachelor of Science in Business Administration (Marketing Focus) from John Carroll University.

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How to Write a Cover Letter in 2022 (With 6 Cover Letter Examples)

Posted by CV Nation on Dec 11, 2021

The ultimate guide to writing a cover letter to land jobs in 2022, with 6 cover letter examples and everything you need to know to impress recruiters.

When applying for jobs, you will usually be required to submit a cover letter. Recruiters use cover letters to assess your suitability for jobs and learn about your experiences, skills and achievements.

An effective cover letter can help you stand out from the crowd and make a positive impression on recruiters.

In this guide, we’ll show you how to prepare a cover letter for any job that does exactly that. We’ll also show you six great cover letter examples.

What is a Cover Letter?

Cover letters, often referred to as motivation letters, are introductory letters that usually accompany your CV when applying for jobs.

Cover letter are usually one-page in length, expressing why you’re applying for the job and highlighting your skills, experiences and achievements.

How to Structure Your Cover Letter

When writing your cover letter, follow our six-step process to ensure you cover all the key points and sell yourself as effectively as possible.

Take a look at the cover letter examples in this guide to see how we have used this formula to create engaging, effective cover letters.

Here is our six-step cover letter writing process:

1. Introduction

2. overview of knowledge and expertise, 3. unique value proposition (uvp), 4. why you want to work for the company, 5. key skills, 6. polite ending and call to action.

Let’s take a look at these steps in detail:

Start your cover letter with a concise introduction that explains who you are and why you’re applying for the job.

Provide a brief overview of your knowledge, experience and expertise. Use this paragraph to draw attention to what you bring to the table.

Your Unique Value Proposition (UVP) is what makes you unique. Demonstrating your UVP can set you apart from other candidates and convince recruiters you’re the right person for the job.

Identify your UVP by thinking about what makes you unique, then convey this in your cover letter.

Convey why you want to work for the company. This is where you can use your research to show how you are aligned with the company’s values and culture.

Showcase a few of your key skills to show what you can bring to the table.

Bring your cover letter to a close by thanking the reader for their time and including a concise call to action. This will usually be for the recruiter to get in touch with you to discuss your application in more detail.

Cover Letter Example

One of the keys to writing a great cover letter is research. By researching the company you’re applying to work for, you’ll be able to tailor your cover letter and show how you’re aligned with the company’s culture and values.

How do you conduct research into companies?

To conduct research into the company you’re applying to work for, examine the company’s website. You may want to take a look at their ‘About Us’ or ‘Careers’ pages. This will help you learn about their culture and what it’s like to work for them.

Additionally, you could view the company’s social media accounts and the job description to learn more about their culture and values.

Email Cover Letters

If you’re submitting a cover letter in the body of an email, you will need to format it slightly different to cover letters that are attached to emails or submitted as a document.

Email cover letters do not need to include the address of the company you’re applying to work for. You also do not need to include your name at the top of the cover letter, as is demonstrated in some of the cover letter examples in this guide.

Here is an example of an email cover letter:

Email Cover Letter Example

How to Write a Cover Letter with No Experience

If you’ve got no experience in the profession that you’re pursuing a job in, focus on your transferable skills and experiences.

For example, if you’re applying for a customer service job but have no customer service experience, you could focus on your communication skills and your experiences working with customers.

Here is an example cover letter for someone with no experience:

Cover Letter Example - No Experience

How to Professionally Format Your Cover Letter

Line spacing.

Using appropriate line spacing between paragraphs ensures your cover letter is professional in appearance and easy to read.

Letters that don’t use line spacing often appear as one huge block of text. Most recruiters won’t even read these letters, so make sure to utilise your word processor’s line spacing feature.

To add spacing to your cover letter in Microsoft Word, highlight the text, click ‘Layout’, then add 8 pt. spacing in the ‘After’ section.

This will ensure your paragraphs are easily distinguished from each other. It will also optimise your recruiter’s reading experience, which can only be a positive thing!

Margins are the blank spaces at the edges of your cover letter. The size of your margins will depend on the amount of content in your cover letter.

If you have a lot of content to include, your margins should be narrower, which would give you more space. If you have a shorter cover letter, your margins should be wider.

Ideally, you should be aiming for margin sizes of between 1.7 cm (0.66”) and 2.5 cm (0.98”).

3. Fonts & Fonts Sizes

Select a common, easy to read font, such as Calibri, Times New Roman and Arial. Avoid using overly creative fonts. Such fonts will make your cover letter look unprofessional and difficult to read.

For most fonts, including Times New Roman, Calibri and Arial, you should choose a font size of between 10.5 pt. and 12 pt.

Further Cover Letter Tips

Don't exceed one page.

Unless you’ve been specifically asked to submit a longer cover letter, don’t exceed one page in length. Long cover letters make for a poorer reading experience and recruiters may not read your cover letter if it’s too long.

Proofread your cover letter

Ensure to proofread your cover letter to iron out any spelling and grammatical errors. Errors in your cover letter can make you look unprofessional and have a negative impact on your job applications.

Give your document a professional title

When saving your cover letter, make sure to give it a simple, professional title. Examples of professional titles for your cover letter include ‘Cover Letter’ or ‘My Cover Letter’.

Avoid unprofessional titles such as ‘coverletter023432’. When recruiters see such titles on documents, they may instantly see you as unprofessional.

State that your CV is attached/enclosed

If you’re submitting your CV along with your cover letter, state that you’ve enclosed the CV. To do this, include the abbreviation ‘Enc.: CV’ at the bottom of your cover letter, as demonstrated in the cover letter samples in this guide.

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The Ultimate Guide to Cover Letter Dos and Don'ts

Introduction.

The importance of a well-crafted cover letter in the job search process cannot be overstated. With LinkedIn stating that cover letters are still relevant and crucial in the modern-day job search, understanding the dos and don'ts of cover letter writing is essential for job seekers to create compelling and successful applications. This article will provide clear and specific advice on what to include and avoid, as well as actionable tips and examples to guide you in crafting the perfect cover letter.

Through research and expert opinions, we will explore employer expectations for cover letters and how to meet those expectations. Whether you're a seasoned professional or a recent graduate, this guide will help you navigate the complexities of cover letter writing and increase your chances of landing that dream job.

Cover Letter Dos

To create an effective cover letter, job seekers must follow these essential dos:

• Tailor the cover letter to the specific position and company
• Showcase your unique personality and skills
• Sell yourself by highlighting your accomplishments and qualifications
• Demonstrate your knowledge of the company and industry
• Use a professional tone and proper formatting

By adhering to these guidelines, you will be well on your way to crafting a standout cover letter that catches the attention of hiring managers.

Cover Letter Don'ts

Avoiding these common don'ts will help your cover letter stand out for the right reasons:

• Generic salutations like "To Whom It May Concern"
• Submitting a generic cover letter for multiple positions
• Summarizing your resume instead of providing new information
• Making confessions about your shortcomings or lack of experience
• Exceeding one page in length

Steering clear of these pitfalls will ensure your cover letter leaves a positive impression on potential employers.

Tailoring Your Cover Letter

Customizing your cover letter for each position is crucial to demonstrate your genuine interest and relevance to the job. According to Coursera , your cover letter should be about a half page to one page long, or about 250 to 400 words. To tailor your cover letter effectively, consider the following steps:

• Research the company and job requirements
• Identify keywords and phrases to include
• Address the specific needs of the position and employer
• Highlight relevant skills and experiences
• Ensure your cover letter reflects the company culture

For example, if you're applying for a marketing position at a tech company, you might write:

"As a tech-savvy marketer with experience in driving user engagement through innovative social media campaigns, I was thrilled to see the opening for a Marketing Coordinator at XYZ Tech. I am confident that my passion for cutting-edge technology and proven track record in increasing brand awareness make me an ideal candidate for this role."

By tailoring your cover letter in this manner, you demonstrate your genuine interest in the position and company while showcasing your relevant skills and experiences.

Showcasing Your Personality

Letting your unique qualities shine through in your cover letter will help you stand out from other applicants. To effectively showcase your personality, consider the following tips:

• Use an engaging and authentic writing style
• Share anecdotes or personal stories
• Express your enthusiasm for the position and company
• Demonstrate your values and passions
• Avoid clichés and overused phrases

For instance, you might share a brief anecdote that highlights your creativity and problem-solving skills:

"When I was tasked with increasing our team's efficiency, I realized that our current project management system was outdated and cumbersome. I took the initiative to research and implement a new system that streamlined our workflow, resulting in a 25% increase in productivity. My colleagues appreciated my proactive approach, and our team's success reaffirmed my passion for finding innovative solutions to everyday challenges."

By incorporating your personality into your cover letter, you create a memorable impression on the hiring manager and increase your chances of being invited for an interview.

Selling Yourself

Effectively promoting your skills and achievements in your cover letter will demonstrate your value to potential employers. To successfully sell yourself, follow these guidelines:

• Highlight your most relevant accomplishments
• Quantify your success with numbers and metrics
• Showcase your transferable skills
• Discuss your potential impact on the company
• Provide examples of previous challenges and successes

For example, if you're applying for a sales position, you might write:

"In my previous role as a Sales Representative, I consistently exceeded my monthly quota by 15% and was recognized as the top performer for three consecutive quarters. My ability to build strong relationships with clients and identify their needs allowed me to generate $1.5 million in new business last year. I am confident that my sales expertise and customer-centric approach would make a significant impact on your company's growth."

By effectively selling yourself in your cover letter, you demonstrate your potential value to the employer and set yourself apart from other candidates.

Formatting and Length

A well-formatted and concise cover letter is more likely to be read and appreciated by potential employers. To ensure your cover letter meets these criteria, follow these tips:

• Use a clean and professional format
• Ensure your cover letter is easy to read with proper spacing and font size
• Limit your cover letter to one page
• Break up large blocks of text with bullet points or short paragraphs
• Proofread for errors and inconsistencies

According to Last Rewrite , proofreading your cover letter is a critical step in the job application process. By adhering to these formatting and length guidelines, your cover letter will be polished, professional, and more likely to catch the eye of hiring managers.

Common Mistakes and Phrases to Avoid

Being aware of and avoiding these common mistakes and phrases will help your cover letter stand out. Keep the following points in mind as you craft your cover letter:

• Overusing the word "I" and focusing too much on yourself
• Using weak openings and clichéd phrases
• Relying on empty buzzwords and jargon
• Making unsupported claims about your skills and accomplishments
• Copying and pasting content from your resume or other cover letters

For example, avoid starting your cover letter with generic and overused statements like:

"I am writing to apply for the position of Marketing Manager at your esteemed organization. I believe I am a perfect fit for this role because I am a hard worker, a team player, and a quick learner."

Instead, opt for a more engaging and tailored opening, such as:

"As a data-driven marketing professional with a proven track record of driving revenue growth, I was excited to discover the Marketing Manager opportunity at XYZ Company. Having admired your innovative approach to marketing, I am eager to contribute my expertise to help further elevate your brand's success."

By avoiding common mistakes and clichéd phrases, your cover letter will be more impactful and memorable to potential employers.

Understanding the dos and don'ts of cover letter writing is crucial for job seekers to create compelling and successful applications. By tailoring your cover letter, showcasing your personality, promoting your skills and accomplishments, and avoiding common mistakes, you can significantly improve your chances of catching the attention of hiring managers.

Remember that crafting an excellent cover letter is an ongoing process; continually refine and improve your cover letter as you learn and grow. By doing so, you increase your chances of job search success and take a significant step toward securing your dream job. Good luck in your job search journey!

Are Cover Letters Necessary in 2022?

Do you really need a cover letter? Will a hiring manager actually read it? Let's find out why a cover letter is more important than ever.

Do you need a cover letter?

Looking for a job requires some time and effort, and one of the tasks that job-seekers dread the most is writing their cover letter . 

In fact, you may even wonder if this document is really necessary when sending an application. 

If that question has even crossed your mind, keep reading to see why cover letters can help you land your next job.

What is a cover letter and why is it important?

A cover letter is a one-page text document that applicants send to an employer alongside their resume, where they introduce themselves, describe their professional experience, and explain why they are interested in that particular job opportunity.

An effective cover letter should do the following:

• Address the employer. For example, “Dear sir/madam”, “To whom it may concern”, “Dear hiring manager”, etc.
• Give the employer an idea of who you are.
• Briefly explain why you’re a good fit for the position (e.g. keep it between 250-400 words long) .
• Provide your contact information to get in touch with you.

While some believe that cover letters are outdated, the reality is that they still play an important role in the recruiting process — and can increase your chances of getting a job interview.

They give you an opportunity to impress, make a good first impression, and unlike your resume, they allow you to express your enthusiasm and show some personality. All of this will ultimately help you stand out from the other candidates.

Did you know? 74% of recruitment decision-makers prefer receiving job applications that include cover letters.

Having said that, and to answer the main question of this article, you don’t always need to include a cover letter in your applications, which brings us to the next topic...

When should you send a cover letter?

There are four scenarios in which a cover letter is necessary:

•  The job posting requires one. Some job descriptions state clearly that only applications which include a cover letter will be considered, in which case you obviously have to send one. Even if the cover letter is optional, we recommend that you still send one, as it will show how eager and committed you are.

77% of recruiters will give preference to candidates who send a cover letter even if it is optional.

• The employer or recruiter asks for one during the interview process. This scenario doesn’t happen often, but when it comes to job hunting , it’s always best to be prepared.
• You’re sending your application directly to a person and you know their name. In this case, you’ll most likely be addressing the hiring manager, and sending a cover letter allows you to be more personal.
• Someone referred you to the position. In this case, the best practice is to send your cover letter to the employee that you know, so they can then forward it to the hiring manager or HR department.

We know what you might be thinking now…when exactly should you not submit a cover letter? There are actually two situations when you can skip this letter:

• The job offer asks specifically that you don’t do it. After all, there are some employers who don’t believe that cover letters are still necessary in this day and age. ‍
• You’re not willing to write a compelling, personalized cover letter. If you’re just going to use a template and change minor details without putting any effort into it, then you might as well not send any letter. However, and as you can imagine, your chances of getting the job will reduce significantly.

Cover letter do’s and don’ts

Now that you know what a cover letter is, why it is important, and when you should and shouldn’t submit one, it’s time to get to the action!

Start drafting your own letter.

If you don’t know where to start, don’t panic, we’re about to teach you the essential best practices to keep in mind.

Do nail the cover letter structure

Being familiar with the best structure of a cover letter will help you ensure that you include all the crucial information:

• Contact information (including your phone number, email, and if relevant, social media pages and professional website)
• Name and title of the hiring manager, recruiter, or relevant department, as well as of the company
• Greeting and introduction
• Body of the content (mentioning your previous experience, achievements, and even awards, and describing your interest in the company and position)

Pro tip : If you’ve recently graduated and don’t have any professional experience to write about, make sure to include your academic achievements and put even more emphasis on your goals and aspirations as you enter the labor market.

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Don’t repeat all the information in your resume

You don’t want to make the employer read the same exact information twice and, as such, it’s pivotal to ensure that your cover letter brings some value to your application.

Focus on the highlights of your career, without going into too much detail — if the employer wants to learn more, then they can check your resume, where you can have a more comprehensive approach.

Do mention what you can do for the company

A company will only hire you if they feel like you’re going to bring them added value, and your cover letter is an excellent opportunity for you to show how exactly you plan on doing that.

Be careful not to sound too boastful or overly confident. It’s always best to be humble and, of course, always be honest.

Don’t focus too much on what the job can do for you

Speaking too much about how you are going to benefit from being hired for the position will make you sound selfish, which is never a good look. 

As we mentioned before, you do want to show enthusiasm about the opportunity, but the reality is that the employer is already familiar with the position and the perks that come with it, so don’t waste too much of the letter on this topic.

Do read about the company before you start writing

Employers can tell the difference between applicants who did their homework and applicants who sent a generic cover letter - and you never want to be in the latter group.

Before you start writing your letter, explore the company’s website to get a good understanding of the brand’s personality, values, and mission. This will help you communicate in the same tone as them, and even include some details that prove that you did, in fact, do your homework.

Don’t forget to proofread it 

Typos in a cover letter are a big no-no, and that should almost come without saying. Before you click send on your application, make sure to proofread your letter and, if you want to take things one step further, you can use a tool like Grammarly or ask someone else to proofread it as well.

We recommend that you don’t just read the letter in your mind but actually read it out loud. This way, not only can you spot any mistakes, but you can make sure the text flows well and you don’t sound too robotic.

Remember, include a cover letter with your resume

Cover letters are still a big component of most company’s recruiting process, and if you are truly invested in getting the job of your dreams, our suggestion is that you take the time to create one that is personal, professional, compelling, and overall a good representation of who you are and why the employer should hire you.

Needless to say, a strong cover letter needs to be paired with an equally strong resume, and that’s exactly what you can create on our platform. 

We have resume templates for countless positions, from IT manager to mechanical engineer , real estate agent , content writer , and much more, all of which have been carefully designed to look as professional and modern as possible.

If you don’t have a resume yet or aren’t happy with your current one, make sure to check our helpful guides and try our online resume builder for free!

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Ed is a co-founder of Easy Resume. His background in scaling teams at tech startups over the last decade has given him extensive experience and knowledge around how to hire top talent and build successful teams. He enjoys mentoring, coaching, and helping others reach their career goals. When he's not writing about career-related advice, he's playing with his dog, Lilo, or going on long hikes in upstate New York.

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The Dos and Don’ts of Writing the Perfect Cover Letter

Hiring managers are tasked with reviewing hundreds of cover letters and resumes each day, which leaves little time to truly get to know the candidates they are interested in talking to about an open position.

Because of this, it is critical that you make the very best first impression you can in your cover letter—which means following some dos and don’ts of writing the perfect cover letter so that yours stands out from the pack. 

What Is a Cover Letter?

A cover letter is a marketing tool for your resume . It highlights who you are as a candidate, what soft skills you have to offer , and why this job would be a good fit for you. It generally supports the resume , so it should not introduce any new points that weren’t mentioned in it.

A cover letter can be an important part of your application process, especially if you are going after an internship or entry-level job. And no matter what kind of job you are applying for, there are some basic rules to cover letter writing that will help you stand out and make sure that you get the job you want !

In the section below, we’ll go over the dos and don’ts of writing the perfect cover letter so that you can apply for jobs with confidence and increase your chances of getting hired !

1. Do: Tailor your cover letter to every job you apply for.

The first part includes knowing what each company wants to hear. Research and identify what the company needs. This will be an opportunity to show how your skills match what is needed for the position you are applying for. 

The second part is about staying true to yourself but still tailoring your cover letter to each job. With a targeted cover letter, there is a much higher chance that you’ll be noticed among a stack of hundreds.  

You can also share how you found out about the position and how you would like to help solve the problem it presents. Be sure to mention any relevant experience from previous jobs or internships that aligns with this new opportunity, as well as any qualifications from education-related activities such as research, thesis papers, co-curricular activities and other extracurricular projects/programs that are related to your field of study ( to demonstrate knowledge ). 

Include a summary statement highlighting what skillset is necessary for success in this position (while also mentioning why it would be advantageous for you personally) and reiterate why you are qualified for the role based on what was mentioned before.

Here are some points to remember to ensure your cover letter is tailored for the specific job:  

• Your cover letter should be customized with skills or past projects relevant to the job. Make sure these showcase your experience. 
• Refer to the posting and make sure it reflects the company’s needs. 
• If you are interested in multiple jobs, it may not be a bad idea to tailor individual cover letters for each one based on the requirements listed on their posting(s).
• Share any additional information not included in your resume that might help with selecting you as the best candidate, such as projects completed or certificates obtained.

2. Do: Keep it short, professional, and positive.

Begin your cover letter by addressing the company in a greeting, such as Dear Sir or Madam. And then, include a line about how you found their listing (i.e., through LinkedIn). 

Next, state why you are interested in the job. You can mention anything that you can do for them, your skills, qualifications, how you meet their requirements, what sets you apart from other applicants, or why they should hire you. 

Also, include an ending line that lets them know that they can reach out to learn more or set up an interview if they would like to get to know more about your work and qualifications better. Be courteous when providing information about yourself and offer appreciation at the end of your letter.

3. Do: Use appropriate business email etiquette.

The email should be addressed to the right person. In this case, it is usually the hiring manager. Even if you don’t know that person’s name, be sure to use Dear Sir or Madam as a generic address. If you are corresponding with a woman who uses her maiden name at work, then you might want to address her as Ms Last Name. 

Remember to include your full name at the top of your email message, followed by your contact information, such as your job title, company, and phone number, all in one sentence. 

It also helps to include an introductory paragraph about yourself. For example, “I am writing to express my sincere interest in the open SEO content writer position.” 

4. Do: Discuss your skills.

Determine your biggest, most important skill . Discuss how you learned this skill (i.e., through school or work). Did you like it? If not, why not? 

You can also discuss why you want to work for this company, even if it doesn’t seem like a perfect fit at first glance. What do they do that excites you? How can they improve your skillset? Why is this opportunity attractive to you as opposed to others out there? 

Mention how your skills will add value to the company’s mission or goals. Do your research here! What does the company need in terms of skills in order to grow? Consider these needs when framing your responses about what you have to offer them.

5. Do: Explain how you can help .

Every organization has different needs that are usually made clear in a job description. If you are not sure how you can help the company, start by looking at its website, and social media accounts to get a sense of its current projects or needs.

From there, it is just a matter of following these steps:

• Reflect on your skills (including experience, certifications, etc) that are related to the position. 
• Explain why this opportunity is important to you as it aligns with your goals in life or career-wise. 
• Explain how it would make sense for you to bring these skills into this particular opportunity in detail. 
• End with a statement about why you are excited about the opportunity. You might also want to ask any questions that come up while reviewing the details of the role/company. 

6. Do: Proofread before sending.

In a world that relies heavily on digital communication , it is tempting to send your resume without proofreading.

However, doing so is more likely to result in an immediate rejection. The person who may be reading your cover letter might not even bother reading past spelling errors or grammatical mistakes. 

To avoid this common mistake, take some time to make sure you’ve revised your document before sending it out. Make sure there are no misspellings, grammar mistakes, formatting issues or other distractions for the person reading your application.

Proofread your letter at least twice before submitting it. Make sure to check for errors in spelling, grammar, and punctuation. Hiring managers pay attention to those things! 

If you are still feeling unsure about any aspect of your cover letter, ask someone whose opinion you respect or look up a sample cover letter online. (We will discuss this further in the next part.) Paying attention to these aspects will make all the difference in how much weight your application carries. 

Remember that hiring managers want to hire the best person for the job; so be your best self by writing a stellar cover letter!

7. Do: Get someone else to read over your cover letter

Getting someone else to read over your cover letter can help identify any inconsistencies or issues with flow. Once you are confident that it is in its best shape, print it out to get a feel for formatting and look. Try looking at it on different types of paper: white paper, ivory, and yellow. 

Consider printing them on professional-grade resume paper if you want to really make an impression. There is nothing worse than getting called in for an interview, only to find that their resume was printed off of a laser printer. 

Many candidates show up with resumes photocopied onto regular copy paper before, and they definitely lost points with recruiters. The format should be clean without clutter, so keep photos and designs away from the page margins as much as possible. 

8. Do: Use a Cover Letter Builder

Use a cover letter builder to create a professional cover letter in minutes. All you need to do is enter your contact information, upload your resume, choose a theme, and write a few sentences about why you are the best candidate for the job. 

Even if it is only temporary work or volunteer work, it will show that you are eager to learn new skills and have an interest in improving your standing as an employee.

Additionally, even if there are ready-made templates for you, always be sure to include all relevant skills like typing speed, data entry experience, customer service experience , foreign language fluency—anything that makes you stand out from other applicants. 

The more qualifications you can show potential employers without physically sending them your resume (which is limited to only one page), the better chance you’ll have of getting hired!

9. Don’t: Include irrelevant information.  

It is crucial to take some time before submitting your application materials to think about what the company is asking for specifically so you can tailor your cover letter accordingly. 

Remember, an employer wants someone who will be able to do the work they need to be done in order to fulfil their mission. So, if you don’t have any experience in certain areas, it may be best not to mention anything about them at all!

10. Don’t: Repeat all information from your resume .

Don’t just rehash everything from your resume. Your cover letter is an opportunity to show you are a great fit for this role in a new way.

Use this opportunity to show off some personality—give them something fun or thought-provoking, like why ____ are your best skill sets for the job, what accomplishment makes you most proud, or even how a weakness you once had turned into a strength.

Start with a compliment that reflects how well they did their job. For example, “I’m not sure if there was ever any question I was going to be the perfect fit.” End by saying what excites you about taking on this position, such as “I can’t wait to begin.”

11. Don’t: Use generic language.

Keep sentences short and concise by using simple words. Never use three words when one suffices.

When writing a cover letter for any job opportunity, you want to demonstrate professionalism and attention to detail. One way to do this is by using proper English grammar and syntax throughout your documents–not relying on shortcuts like LOL or WTF . 

If you are unsure how to spell a word, just type it into Google and see what comes up. Text speak is distracting and unprofessional, and it will only create barriers between you and your potential employer. 

When applying for an entry-level position, don’t use the word respectfully at the beginning of your cover letter. Respect is assumed and unnecessary.

12. Don’t: Include too much personal information.

You don’t need to reveal everything about yourself in order to write a good cover letter. While personal details can sometimes give employers insight into who you are as a person, they can also reveal information that could be inappropriate or considered discriminatory (such as ethnicity). 

It is important to strike the right balance when including personal details about yourself; just make sure what you include won’t exclude you from consideration for employment opportunities because of sensitive topics like religion or ethnicity.

13. Don’t: Use too many keywords.

When writing a cover letter, it is important to avoid keywords that can show your inexperience. Words like executive, C-level, or board member are better suited for those with more than five years of experience. 

14. Don’t: Focus on what the job can do for you.

What employers don’t want to see on your cover letter: a sentence that starts with I need, I am looking for, or I want.

They are not interested in what you need or what you are looking for, they are interested in what you can do for them. Talk about how excited you are to learn more about their company, and mention specific things that interest you and why.

What employers DO want to see on your cover letter: a concise summary of why you’re qualified for the position. Again, focus on your qualifications rather than discussing salary requirements (they’ll always ask), relocation expenses (useful if travel is involved), etc. And don’t forget to include contact information at the end!

15. Don’t: Lie on your resume.

Your resume should always be honest because if someone ever finds out that you lied about it, it could not only jeopardize your career prospects at this company but also any future ones with other companies.

16. Don’t: Give up on finding the perfect job!

Most importantly, don’t apply for a job unless you really want it! Just because the position seems like a good fit doesn’t mean it is. If you don’t care about the organization, your application won’t stand out from any other applicant who has no passion for the role. 

If you are not interested in learning more about their company culture, don’t waste their time or yours. And only apply for jobs that meet your qualifications (both education-wise and experience-wise), so you’re not wasting anyone’s time applying to positions that are beyond your abilities.

Get That Dream Job with the Perfect Cover Letter

Writing the perfect cover letter can seem like an insurmountable task, but it is actually quite simple if you follow these dos and don’ts:

• Do: Tailor your cover letter to every job you apply for.
• Do: Keep it short, professional, and positive.
• Do: Use appropriate business email etiquette.
• Do: Discuss your skills.
• Do: Explain how you can help.
• Do: Proofread before sending.
• Do: Get someone else to read over your cover letter.
• Do: Use a Cover Letter Builder.
• Don’t: Include irrelevant information.
• Don’t: Repeat all information from your resume.
• Don’t: Use generic language.
• Don’t: Include too much personal information.
• Don’t: Use too many keywords.
• Don’t: Focus on what the job can do for you.
• Don’t: Lie on your resume.
• Don’t: Give up on finding the perfect job!

Understand what makes the perfect cover letter by learning the dos and don’ts of writing the perfect cover letter. Soon, you should get that most awaited YES!

Disclaimer . The views and opinions expressed here are those of the authors. They do not purport to reflect the opinions or views of IdeasPlusBusiness.com. Any content provided by our bloggers or authors is of their opinion and is not intended to malign any organization, company, individual, or anyone or anything.

For questions, inquiries and advert placements on the blog, please send an email to the Editor at ideasplusbusiness[at]gmail[dot]com . You can also f ollow IdeasPlusBusiness.com on Twitter here and like our page on Facebook here . This website contains affiliate links to some products and services. We may receive a commission for purchases made through these links at no extra cost to you.

Dahlia Keen is passionate about helping people find meaningful work in a career they enjoy. A creative writer for resumekit.com, she is backed by years of experience using an online resume maker to craft resumes for diverse industries, and she has helped hundreds of professionals land their dream job.

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Cover Letter Dos and Don’ts You Should Know

Table of contents.

Introduction:

When it comes to job applications, preparing a cover letter is just as important as having a well-crafted resume . A cover letter not only showcases your communication skills but also allows you to highlight your qualifications and enthusiasm for the job. However, there are certain dos and don’ts that you should be aware of to ensure your cover letter makes a positive impression. In this blog post, we will discuss the dos and don’ts of writing a cover letter, providing you with valuable insights to help you create a compelling document that stands out from the crowd.

• Whenever possible, address your cover letter to a specific person, such as the hiring manager or recruiter. Avoid using generic salutations like “To Whom It May Concern.”
• Customize your cover letter for each job application. Highlight how your skills and experiences match the specific requirements of the position.
• Maintain a professional and formal tone throughout your letter. It should be well-written and error-free.
• Focus on your achievements and accomplishments relevant to the job. Provide specific examples of how you’ve added value in previous roles.
• Show that you’ve done your homework by mentioning the company’s values, mission, and recent accomplishments. Explain why you’re interested in working for this particular organization.
• Express your genuine enthusiasm for the role and the company. Let the employer know why you’re excited about the opportunity.
• A cover letter should be concise and to the point. Aim for three to four paragraphs and no longer than one page.
• Ensure that the format of your cover letter matches your resume and is consistent in terms of fonts and styling.
• Include your contact information at the top of the letter. This should include your name, phone number, email address, and LinkedIn profile (if applicable).
• End your cover letter by expressing your desire for an interview and your availability to discuss your qualifications further.
• Avoid using generic cover letter templates that don’t reflect your unique qualifications and experiences.
• Your cover letter should complement your resume , not duplicate it. Avoid listing all your job experiences; instead, focus on your most relevant accomplishments.
• Your cover letter should primarily focus on your professional qualifications. Avoid sharing personal information that’s unrelated to the job.
• While expressing enthusiasm is important, avoid sounding desperate or overly eager in your cover letter.
• Never include negative information about your current or previous employers, colleagues, or experiences.
• Proofread your cover letter carefully for typos and grammatical errors. A well-written letter demonstrates attention to detail.
• Pay close attention to any specific instructions provided in the job posting regarding cover letter content and submission methods.
• Avoid writing a lengthy cover letter. Employers appreciate brevity and clarity.
• Avoid using industry-specific jargon or acronyms that the employer may not understand. Keep your language clear and accessible.
• Always review your cover letter before sending it. Consider asking a trusted friend or mentor to review it as well for feedback.

Remember that your cover letter is your opportunity to make a strong first impression on potential employers. Following these dos and don’ts will help you create a compelling and effective cover letter that increases your chances of landing the job you desire.

10 FAQs about Cover Letter Dos and Don’ts You Should Know:

1. What is the purpose of a cover letter?

A cover letter introduces you to the employer, allowing you to express your interest in the position and demonstrate why you are the perfect fit for the job.

2. Should I address my cover letter to a specific person?

Whenever possible, it is recommended to address your cover letter to a specific person, such as the hiring manager or recruiter. It shows that you have taken the time to research and personalize your application.

3. How long should my cover letter be?

Ideally, your cover letter should be concise and focused, not exceeding one page. Keep it to three to four paragraphs, highlighting your most relevant qualifications and accomplishments.

4. Should I use a generic template?

While it may be tempting to use a generic cover letter template, it is highly advisable to customize each letter for the specific job you are applying for. Generic templates can come across as impersonal and may not effectively showcase your qualifications.

5. What should I include in the opening paragraph?

Start your cover letter by expressing your enthusiasm for the position and briefly explain why you are interested in the company. You can mention a specific accomplishment or aspect of the organization that caught your attention.

6. Can I mention my salary expectations in the cover letter?

It is generally not recommended to mention salary expectations in your cover letter unless specifically requested by the employer. Save this discussion for later in the hiring process.

7. How should I address any employment gaps or career changes in my cover letter?

If you have employment gaps or career changes, address them briefly and positively in your cover letter. Focus on highlighting the skills and experiences gained during those periods and how they make you a valuable candidate for the position.

8. Is it important to proofread my cover letter?

Absolutely! Proofreading your cover letter is crucial to ensure it is free of any grammar or spelling errors. Reread it multiple times, use grammar-checking tools, and consider asking a trusted friend or professional to review it before submission.

9. Should I mention my references in the cover letter?

It is not necessary to mention your references in the cover letter. The employer will ask for them if they are interested in moving forward with your application.

10. Can I include personal information in my cover letter?

While it is important to personalize your cover letter, it is best to avoid including personal information that is irrelevant to the job application, such as marital status, religion, or hobbies. Focus on your professional qualifications and achievements instead.

Conclusion:

Writing an effective cover letter requires careful attention to detail and adherence to the dos and don’ts discussed in this blog post. By following these guidelines, you can create a cover letter that captures the attention of the employer, showcases your qualifications, and increases your chances of securing an interview. Remember, a well-crafted cover letter can serve as your key to unlocking new career opportunities.

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Introducing John Smith: Your Expert Resume Writer, Cover Letter Specialist, and Career Coach. Meet John Smith, your dedicated partner in crafting the perfect resume, compelling cover letter, and charting your career path to success. With a passion for helping individuals reach their professional aspirations, John brings a wealth of expertise to the table as a resume writer, cover letter specialist, and career coach.

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Navigating Cover Letter Success: Dos and Don’ts

In 2023, the worldwide unemployment figures are expected to soar to 208 million individuals , with a substantial portion actively seeking job opportunities. Cover letters remain an effective and time-tested means of job seeking. Crafting an effective cover letter is not just a formality; it showcases your writing talent and is an opportunity to make a memorable first impression upon potential employers.

Regardless of where you currently are in your career journey, below we present the ultimate guide to writing a cover letter giving light on the dos and don’ts that can open doors of new opportunities and set you apart from the crowd.

Research the Company and Position

Before writing your cover letter, take time to conduct extensive research about both the company and the job position you wish to apply for. Acquaint yourself with its values, culture, and specific requirements.

Avoid using generic cover letters that can be sent to any employer. This signals a lack of effort and could result in your application being discarded.

Address the Hiring Manager

When writing your cover letter, make sure you address the hiring manager by name. This personal touch demonstrates that you’ve taken the time to research and identify the right person.

Try not to use generic salutations like “To whom it may concern” or “Dear hiring manager.” It appears lazy and can create a sense of detachment between you and the potential employer.

Showcase Your Skills and Experience

In the body of your cover letter, focus on your skills, experiences, and accomplishments that align with the job requirements. Use concrete examples to demonstrate how you can add value to the company.

Provide Evidence of Cultural Fit

Show that you understand the company culture and can thrive within it. Mention any relevant achievements, experiences, or personal qualities that demonstrate your alignment with the company’s values.

Tailor Your Cover Letter for Each Application

Customize your cover letter for each job application. Highlight the aspects of your background and skills that directly match the job description. This effort demonstrates your genuine interest in the position.

End with a Strong Closing Paragraph

In your closing paragraph, express your eagerness to further discuss your qualifications and the potential contribution you can make. Include all your contact information, so it will be easy for employers to follow up.

Don’t Be Generic

One of the most frequent mistakes in cover letter writing is creating an impersonal, generic letter that could apply to any job opportunity. 

Employers look for candidates who demonstrate genuine enthusiasm about their company and role, so avoid adopting a one-size-fits-all approach and tailor your cover letter specifically for each position you apply for, including mention of the company, job posting, and why you believe you would make a good match for that role. Personalization shows your commitment and attention to detail.

Don’t Recite Your Resume

The cover letter is meant to complement your resume and not duplicate it. Avoid the temptation to list your work experience and qualifications verbatim. Instead, use the cover letter as an opportunity to delve deeper into your experiences and provide context for your accomplishments. Highlight specific examples that demonstrate how your skills and achievements make you a strong candidate for the role.

Don’t Use Jargon or Buzzwords Excessively

While industry-specific terminology can showcase your knowledge, excessive jargon or buzzwords can be a turn-off for employers. Stay focused on communicating your qualifications and enthusiasm clearly without overwhelming readers with technical jargon. Keep it straightforward yet informative to achieve this result.

Don’t Overshare Personal Information

While it’s important to convey your enthusiasm and personality, your cover letter is not the place for oversharing personal information. Avoid discussing your personal problems, family issues, or unrelated personal anecdotes. Keep the focus on your professional qualifications and how they align with the job requirements.

Don’t Exaggerate or Lie

Honesty is paramount in a cover letter. Exaggerating or lying about your qualifications or experiences is sure to backfire since employers tend to verify what information was submitted in the applications, and being caught red-handed telling lies can ruin both your reputation and job prospects. Your strengths should be highlighted.

Don’t Neglect Proofreading

A cover letter riddled with typos and grammatical errors reflects poorly on your attention to detail. Before sending your application, carefully proofread your cover letter to eliminate any mistakes. Ask a mentor or friend to review your work. You may have missed some errors. A new set of eyes will help you catch them.

Don’t Ignore the Employer’s Instructions

If the job posting specifies certain requirements for the cover letter, such as length or format, make sure to follow them precisely. Ignoring these instructions can indicate that you can’t follow directions or that you’re not truly interested in the job.

Final Thoughts

Writing an effective cover letter is an integral component of the job application process. A powerful cover letter gives you the chance to highlight your qualifications, show interest in specific jobs, and create a good first impression. 

By following these dos and don’ts, you can increase your odds of finding employment quickly.  After all, an engaging cover letter could unlock exciting career opportunities.

Related: Professional HTML & CSS Resume Website Templates

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