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How to Write a Cover Letter for an Unadvertised Job

Cover Letter Sample and Writing Tips for a Job That's Not Advertised

• Tips for Writing Your Cover Letter

What to Include in Your Cover Letter

• Cover Letter Example and Template

Proofread Your Documents

How to send your letter.

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Not all companies advertise job openings. Some companies get plenty of applicants without advertising. Other companies may not be in hiring mode but will consider applications from qualified candidates if they anticipate an opening in the near future.

Sending a resume and cover letter to an employer, even though you aren't sure if there are available jobs, is a way to get your candidacy noticed. It may also get you advance consideration for positions that have just opened up. If you have skills the company is in need of, it may even get you considered for a brand-new position.

When you know an employer has an opening, don't hesitate to apply.

If you have a company you'd love to work for , consider taking the time to reach out and connect regardless of whether the organization is currently hiring.

Tips for Writing a Cover Letter for an Unadvertised Job

What's the best way to apply for unadvertised job openings? It depends on whether you know there is a position available, but the company hasn't listed it, or if there's a company you want to work for and you don't know if there are open jobs.

Kelly Miller / The Balance

When You Know There is a Job Opening

If you know the company is hiring but hasn't advertised the position, write a traditional   cover letter  expressing your interest in the open position at the company. Be sure to specifically relate your qualifications for the job.

When You Don't Know if the Company is Hiring

Writing a cover letter for an unadvertised opening (also known as a   cold contact cover letter  or  letter of interest ) is a little different than writing a cover letter for a job that you know is available.

With this type of letter, you will need to make a strong pitch for yourself and how you can help the company. Below are some tips on how to write a cover letter for an unadvertised opening.

• Mention your contacts.  If you know someone at the organization, mention this at the beginning of the cover letter. Having a contact at the company is a great way to get your foot in the door, even if the company isn’t actively hiring.
• Use paper or email.  You can send your letter via paper or  email . Sending an old-fashioned paper letter works well  for this type of letter , because it may have a better chance of being read than an email, which could be deleted without even being opened.
• Include a resume.  Whether you send your cover letter via paper or email, be sure to include a copy of your resume. Make sure you  tailor your resume  to the company and the type of job you are looking for.

Below is detailed information on what to include in your cover letter, along with links to example cover letters.

Your Contact Information Name Address City, State Zip Code Phone Number Email Address

• Cover Letter Contact Section Examples

Greeting If you can find a contact person at the company, direct your letter or email message to them. Here's how to find  contacts at companies .

If you can't locate a contact person, address your letter to "Dear Hiring Manager" or leave out this section and start with the first  paragraph  of your letter.

• Cover Letter Greeting Examples

Body of Cover Letter The goal of your letter is to get noticed as a prospective employee even if the company isn't hiring immediately. Your letter should explain the reason for your interest in the organization, and identify your most relevant skills or experiences and explain why you would be an asset to the company.

First Paragraph: The first paragraph of your letter should include information on why you are writing. If you know someone at the company, mention it now. Be specific as to why you are interested in this particular company.

Middle Paragraph(s): The next section of your cover letter should describe what you have to offer the employer. Again, be specific as to how you can help the organization.

Final Paragraph:  Conclude your cover letter by thanking the employer for considering you for employment.

• What to Include in the Body Section of a Cover Letter

Closing Best Regards,  (or choose another closing from the examples below)

• Cover Letter Closing Examples

Signature Handwritten Signature  (for a mailed letter)

Typed Signature When you are   sending an email letter,  be sure to include all your contact information in your signature.

• Signature Examples

Cover Letter Example for a Job That's Not Advertised

You can use this sample as a model to write a cover letter. Download the template (compatible with Google Docs and Word Online), or read the text version below.

Cover Letter for a Job That's Not Advertised (Text Version)

Your Name Your Address City, State Zip Code Your Phone Number Your Email Address

Contact Name Title Company Address City, State Zip Code

Dear Mr./Ms. LastName,

As an Information Technology professional with high-level management experience in the IT industry, I learned that the best way to achieve success was to motivate the resources I had with well-defined objectives and empowerment.

A management belief based on integrity, quality, and service, along with a positive attitude, an aptitude for strategic thought and planning, and the ability to adapt quickly to new ideas and situations allows me to achieve consistent and significant successes in multiple industries.

My personality profile says:

• A confident, driven individual who reacts quickly to change.
• A self-starter with a strong sense of urgency who responds positively to challenge and pressure.
• A fast learner who is a practical and ingenious problem solver.
• A fluent and articulate communicator, flexible and responsive. A self-directed, goal-oriented doer.

My former managers' say:

"…The Information Technology Analysis will serve as a guideline for making positive contributions …your management style provided a footprint for younger members of our organization… a very positive impression of the contributions you made to our business and its growth." Gregory Hines, President and CEO, Information Data Technology.

"…the most important source of growth in our data technology business …able to focus the team and manage the product to a successful introduction …due in large part to his own personal commitment ...excellent IT project management and operational management skills." Pauline Hallenback, CTO at Information Systems.

"…your strengths as a manager are many and varied …all issues are confronted in a timely manner …management by objectives comes as a second nature to you…" Jackson Brownell, Director of Operations, Denver Technologies.

ABC Company is a company that would provide me with the opportunity to put my personality, skills, and successes to work. At a personal meeting, I would like to discuss with you how I will contribute to the continued growth of your company.

Best regards,

Carefully proofread both your resume and cover letter before you send them. Here are proofreading tips for job seekers.

When sending your letter via email, write your letter in the email message and attach your resume to the message. In the subject line, put your name and the reason for writing (Your Name - Introduction).

• Email Subject Lines

How to Send Your Resume With Your Cover Letter

Here's how to send your resume with your cover letter:

• How to Email Your Resume
• How to Send Your Resume as an Attachment
• How to Mail a Resume and Cover Letter

Key Takeaways

TAKE INITIATIVE: Not all companies immediately advertise opening positions. Taking the initiative to send a cover letter of introduction “on spec” may garner you an interview for either an existing or a newly developed job role.

APPLY TO YOUR DREAM COMPANY: Nothing ventured, nothing gained. If there is a company you’ve always wanted to work for, reach out to their hiring department with a strategic letter that presents your qualifications and interest in their organization.

BUILD UPON YOUR CONTACTS: A good way to get your foot into the door at a company is to begin your letter of introduction by mentioning the contacts you know who work there. Take this to the next level by proactively asking these contacts – before you send your cover letter – if they would be willing to put in a good word on your behalf with their employer. 

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minute read

How to apply for unadvertised jobs: the cover letter that opens doors

Found your perfect company but they are not currently hiring? Apply for unadvertised jobs with this cover letter so you can land your dream role.

When you find that rare company that you really want to work for its a big deal. Whether it is perfect for your first big break or its the ideal organisation to take you up that next rung in your career, the right company can ignite a passion for your future and motivate you to be the best you can be.

But this can all come crashing down when you find that all their positions are filled and there are no current job openings.

So what should you do about this? Sit tight and wait for a position to come available or something else?

In this post we will explore that ‘something else’ you need to do – plus how to make it happen.

Let’s start by tackling the first big question.

Is it worth your time reaching out to an organisation when they don't have any job postings?

The answer to this is a resounding yes and there are three main reasons for this.

Most positions aren’t advertised

It is estimated that 70% of positions are never advertised . This may seem hard to believe at first but when you think a little deeper it becomes obvious why this is the case.

To the outside world it may look like there are no opportunities within a company if their vacancies page is empty but on the inside any or all of these things will actually be happening.

• People are taking retirement or resigning due to factors such as taking a new job elsewhere, moving to another location, or making a career change.
• Some will unfortunately be struggling with their role and are about to lose their job or be deployed elsewhere in the organisation.
• Others will be flying high and are about to be promoted, leaving a gap to be filled behind them.
• Then there is organisational change that will involve recruitment such as new projects and business being won, products ready to be taken to market, services that need developing, or restructuring of departments and or teams.

Can you see how a timely application from a qualified candidate could be warmly welcomed, eliminating the need to advertise or instruct recruitment consultants and pay their high fees? 

There’s far less competition when you apply for unadvertised jobs

Despite the fact that most jobs never get advertised, most people don’t send speculative applications to companies.

Think about that for a minute.

Your application could be the only one or just one of a handful for a particular opening.

You won’t get lost in the crowd and you will have a much better chance of being considered in the absence of high competition.

You can bypass Applicant Tracking Systems

Most advertised positions will involve adding your details to a company’s Applicant Tracking System.

Whilst these are necessary due to the high volume of applications companies receive today, they can cause serious issues for both the jobseeker and the employer.

Jobseekers need to ensure they submit an ATS friendly resume so they don’t get rejected. If they don’t, employers and recruiters can miss out the best talent just because of design issues.

A speculative application bypasses this and gets straight to the decision makers instead.

Before you rush off though and start reaching out to loads of companies directly, I do have a word of caution.

Don’t apply for unadvertised jobs until you have done this

Whilst a timely application from a qualified candidate will be warmly welcomed, the reverse is also true.

Sending out generic approaches with little thought or research will not get the results that you want and will definitely work against  you.

At best you will be ignored but at worst, they may get irritated which will not help you when there is an advertised vacancy in the future.

Remember, you’re being proactive and trying to ‘sell yourself’ to the company.

To do this effectively you will need to have a good understanding of what the company needs now and provide an answer for a problem they might not currently have (or know they have), but are likely to have in the future.

This all comes down to putting in some research.  Check out their company website, their LinkedIn page, and set up Google alerts for their latest press releases. And don’t forget to reach out to your contacts that may have inside knowledge or even better, a name of someone that could be a mutual acquaintance.

Once you have completed your research, you will be ready to put your killer cover letter together.

The 7 sentence cover letter to use when you apply for unadvertised jobs

The trick to getting this right is having a great balance between selling yourself and using the right tone.

This can be achieved if you follow this formula.

Start with why you are writing to them

These are busy people so you need to get straight to the point to enable them to speed read your application.

Tell them why you want to work specifically for their company 

You need to let them know that you are not desperately sending your resume out to ‘anyone that will have you. ’

“The reasons I want to work here are…” This is where your research is crucial because it proves that you are serious about their company.

Explain what you can offer and why you’re a great fit.

"I offer X years of experience in this particular industry/sector, performing these particular jobs which makes me a great fit to support your organisation and the products/services it delivers."

Give a significant relevant achievement

Be careful to keep this relevant. It doesn't matter how impressive an achievement is, it will have little impact if they can’t see how it could benefit their organisation.

“In particular, one of my biggest achievements to date has been ….. [explain] and I would relish the opportunity to deliver the same results for [their company name].

Point them to your resume

“To gain a quick overview of what my contribution could be, please take a look at my profile on my attached resume.”

You are telling them that your resume has a profile they can speed read plus it will make them curious to take a look.

Add a call to action

“I would welcome the opportunity to speak with you about any current or upcoming positions that may be a great fit for my experience.”

Thank them 

“Thank you for your time and consideration and I look forward to talking with you soon.”

Cover letter sample for how to apply to a company when they are not hiring

So what does this look like in practice then?

To help you put yours together, here is an example of what this looks like as a complete cover letter.

This is based on a Project Manager but you can see how easy it is to adapt to any industry or skill set.

Dear [hiring manager/recruiter’s name]  - you will have gleaned this from your research.

I am writing to enquire about any potential opportunities at [company name] that may fit my skills and experience.

The reason for contacting you specifically is that my research showed that you mainly deal with X projects, which is my main area of interest and expertise.

I offer [insert number of years] years of experience within [name your industry/sector] underpinned by [name specific skills or qualifications].

For example, one of my biggest achievements to date has been the X project where I successfully ….. [explain] and I would relish the opportunity to deliver the same results for [their company name].

To gain a quick overview of what my contribution could be, please take a look at the profile on my attached resume.

I would welcome the opportunity to speak with you about any current or upcoming positions that I could make a positive contribution to.

I appreciate how busy you must be so thank you so much for your time and consideration and I look forward to talking with you soon.

Key Takeaways

Companies are constantly recruiting but typically just a few positions actually make it out on to their career pages or get promoted on job sites.

This means that it is a great idea to reach out to potential employers and apply for unadvertised jobs.

However, you must put in the research so that you can explain why you want to work for them and why you would be a great fit, otherwise you may come across as looking desperate.

If you use this cover letter formula, they will want to snap you up before their competition gets the chance to hire you

Mark Daniel

About the Author

A global resume writer and career coach, Mark is known for his honest, direct, and hard-hitting advice, helping people manage job applications and succeed at interviews. Now based on the Sunshine Coast in Australia, he is the co-founder of Real Life Career Advice and a prolific publisher, contributing to several industry magazines and his daily career advice blog to his 45,000 LinkedIn followers.

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Crafting a compelling cover letter for hidden job opportunities

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The company is perfect. The team members are experienced and dynamic. You agree with the company mission and can see yourself sitting behind a desk in the office, putting your expertise to terrific use and helping the business to succeed. But there’s no job for you there. At least, not yet.

Unfortunately, this is often the reality of job hunting. But if you feel strongly drawn towards a particular company, and you believe that you could be a great employee there, don’t give up and move on. You can, and should get in touch to express your passion, your experience, and how you believe you can contribute. Submit a spontaneous application. While it’s unlikely to result in a job straight away, a spontaneous application is a strong way to make yourself known, either for positions that may be available but not advertised, or for any future openings.

When you’re sending a spontaneous application, how you present yourself is more important than ever. And that means customizing your cover letter and resume for the occasion. But before we get to that…

Why bother with a spontaneous application?

The odds that a perfect role for you is just an email away are slim but a spontaneous application can be well worth your while.

The number of job vacancies never publicly advertised makes up such a large percentage of openings that there is even a name for this sector: the hidden job market . Certain companies, and even entire industries, are more likely to lean on private networks or referrals to fill available roles quickly, rather than going through a public job posting process. So there’s a high likelihood that the perfect role for you is out there, but not advertised.

More significantly, a spontaneous application is useful for making a positive introduction to a hiring manager for potential roles in the future. It gets your foot in the door, so to speak. It may also be an opportunity for you to sell yourself, your experience, and your knowledge of the company and its vision by suggesting to an employer that they need a role they simply haven’t yet thought of.

When should you send one?

If you’re applying for a position that is unlikely to exist yet, consider sending a spontaneous application in the discovery phase of a job search . This is when you’re interested in a new position but not actively in need of one. This way, you’re not placing too much faith in the application, and have plenty of time to create a long-lead introduction to the company .

It can also be helpful to pay attention to tech and business news , noting startup companies that have recently completed fundraising rounds. This is likely to mean that they will be hiring very soon.

How to write an accompanying cover letter

When you’re writing a cover letter for a spontaneous application, you won’t have a specific job description to guide you. This can be frustrating because it’s more difficult to clearly explain how your experience and skills fit a particular set of requirements without a framework. However, it can also be liberating, allowing you to be broader in your personal pitch.

The main idea, as with any cover letter, is to sell your expertise, your knowledge of the company and your belief that you have what it takes to help their business succeed. While the body of your email should be crisp and digestible, your cover letter is where you can make the most compelling case for your candidacy.

Even though there is no bullet list of job duties that you can reference, you can infer from the company’s products and services what your work there might involve. After, you can elaborate on how you would excel by using specific examples from your past experience as a reference.

Here are a few tips specific to spontaneous cover letters:

Be as concise as possible while still clearly detailing your experience and ambitions. Because your application is spontaneous, a manager’s attention span when reviewing it will probably be even shorter than normal.

Be specific in describing how you could help the company, and what kind of position you would like. The narrower your goal, the more convincing it will be that you are a focused applicant, and not someone fishing for any available job.

Include examples of your past work , if relevant to your industry. Do this either in the form of a link to a professional portfolio website or as a separate attachment that you can reference in your email.

Email a specific person by searching through Welcome to the Jungle, or other recruitment websites and tools such as LinkedIn. This will make sure that your message reaches the right person and is (hopefully) read.

Ask for a recommendation , if you happen to have anyone in your social or professional networks who works, has worked, or knows anyone at the company to which you’re applying. Having a personal introduction can make all the difference, especially if said person is able to vouch for your abilities and your work ethic.

The waiting game

Next comes the hard part: being patient . It’s best not to expect any news, and certainly not straight away. You may not hear back after sending a spontaneous application at all. The company might simply not respond to unsolicited applications. Even if you made a good impression, it may be months before a role is open that fits your experience. In such cases, you can follow up with a friendly email.

Give it at least two weeks before following up on your first email, and then leave any subsequent unsolicited contact to once every few months . Any more than that, and you risk seeming less like an interested and passionate candidate, and more like a nuisance.

Despite the uncertainty, a spontaneous application is still an exercise well worth doing. Jobs, as with life, are uncertain—a unique combination of the right place, the right time, and more than a little bit of luck. Your application may not lead anywhere productive. But whereas the downside is nonexistent, the upside holds huge untold potential. Who knows? It might just end up with you landing your dream job.

Photo: Welcome to the Jungle

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How to write a great cover letter in 2024: tips and structure

Ace your job search

Explore effective job search techniques, interview strategies, and ways to overcome job-related challenges. Our coaches specialize in helping you land your dream job.

A cover letter is a personalized letter that introduces you to a potential employer, highlights your qualifications, and explains why you're a strong fit for a specific job.

Hate or love them, these brief documents allow job seekers to make an impression and stand out from the pile of other applications. Penning a thoughtful cover letter shows the hiring team you care about earning the position.

Here’s everything you need to know about how to write a cover letter — and a great one, at that.

What is a cover letter and why does it matter?

A professional cover letter is a one-page document you submit alongside your CV or resume as part of a job application. Typically, they’re about half a page or around 150–300 words.

An effective cover letter doesn’t just rehash your CV; it’s your chance to highlight your proudest moments, explain why you want the job, and state plainly what you bring to the table.

Show the reviewer you’re likable, talented, and will add to the company’s culture . You can refer to previous jobs and other information from your CV, but only if it helps tell a story about you and your career choices .

What 3 things should you include in a cover letter?

A well-crafted cover letter can help you stand out to potential employers. To make your cover letter shine, here are three key elements to include:

1. Personalization

Address the hiring manager or recruiter by name whenever possible. If the job posting doesn't include a name, research to find out who will be reviewing applications. Personalizing your cover letter shows that you've taken the time to tailor your application to the specific company and role.

2. Highlight relevant achievements and skills

Emphasize your most relevant skills , experiences, and accomplishments that directly relate to the job you're applying for. Provide specific examples of how your skills have benefited previous employers and how they can contribute to the prospective employer's success. Use quantifiable achievements , such as improved efficiency, cost savings, or project success, to demonstrate your impact.

3. Show enthusiasm and fit

Express your enthusiasm for the company and the position you're applying for. Explain why you are interested in this role and believe you are a good fit for the organization. Mention how your values, goals, and skills align with the company's mission and culture. Demonstrating that you've done your research can make a significant impression.

What do hiring managers look for in a cover letter?

Employers look for several key elements in a cover letter. These include:

Employers want to see that your cover letter is specifically tailored to the position you are applying for. It should demonstrate how your skills, experiences, and qualifications align with the job requirements.

Clear and concise writing

A well-written cover letter is concise, easy to read, and error-free. Employers appreciate clear and effective communication skills , so make sure your cover letter showcases your ability to express yourself effectively.

Demonstrated knowledge of the company

Employers want to see that you are genuinely interested in their organization. Mention specific details about the company, such as recent achievements or projects, to show that you are enthusiastic about joining their team.

Achievements and accomplishments

Highlight your relevant achievements and accomplishments that demonstrate your qualifications for the position. Use specific examples to showcase your skills and show how they can benefit the employer.

Enthusiasm and motivation

Employers want to hire candidates who are excited about the opportunity and motivated to contribute to the company's success. Express your enthusiasm and passion for the role and explain why you are interested in working for the company.

Professionalism

A cover letter should be professional in tone and presentation. Use formal language, address the hiring manager appropriately, and follow standard business letter formatting.

How do you structure a cover letter?

A well-structured cover letter follows a specific format that makes it easy for the reader to understand your qualifications and enthusiasm for the position. Here's a typical structure for a cover letter:

Contact information

Include your name, address, phone number, and email address at the top of the letter. Place your contact information at the beginning so that it's easy for the employer to reach you.

Employer's contact information

Opening paragraph, middle paragraph(s), closing paragraph, complimentary close, additional contact information.

Repeat your contact information (name, phone number, and email) at the end of the letter, just in case the employer needs it for quick reference.

Remember to keep your cover letter concise and focused. It should typically be no more than one page in length. Proofread your letter carefully to ensure it is free from spelling and grammatical errors. Tailor each cover letter to the specific job application to make it as relevant and impactful as possible.

How to write a good cover letter (with examples)

The best letters are unique, tailored to the job description, and written in your voice — but that doesn’t mean you can’t use a job cover letter template.

Great cover letters contain the same basic elements and flow a certain way. Take a look at this cover letter structure for ref erence while you construct your own.

1. Add a header and contact information

While reading your cover letter, the recruiter shouldn’t have to look far to find who wrote it. Your document should include a basic heading with the following information:

• Pronouns (optional)
• Location (optional)
• Email address
• Phone number (optional)
• Relevant links, such as your LinkedIn profile , portfolio, or personal website (optional)

You can pull this information directly from your CV. Put it together, and it will look something like this:

Christopher Pike

San Francisco, California

[email protected]

Alternatively, if the posting asks you to submit your cover letter in the body of an email, you can include this information in your signature. For example:

Warm regards,

Catherine Janeway

Bloomington, Indiana

[email protected]

(555) 999 - 2222

2. Include a personal greeting

Always begin your cover letter by addressing the hiring manager — preferably by name. You can use the person’s first and last name. Make sure to include a relevant title, like Dr., Mr., or Ms. For example, “Dear Mr. John Doe.”

Avoid generic openings like “To whom it may concern,” “Dear sir or madam,” or “Dear hiring manager.” These introductions sound impersonal — like you’re copy-pasting cover letters — and can work against you in the hiring process.

Be careful, though. When using someone’s name, you don’t want to use the wrong title or accidentally misgender someone. If in doubt, using only their name is enough. You could also opt for a gender-neutral title, like Mx.

Make sure you’re addressing the right person in your letter — ideally, the person who’s making the final hiring decision. This isn’t always specified in the job posting, so you may have to do some research to learn the name of the hiring manager.

3. Draw them in with an opening story

The opening paragraph of your cover letter should hook the reader. You want it to be memorable, conversational, and extremely relevant to the job you’re pursuing. 

There’s no need for a personal introduction — you’ve already included your name in the heading. But you should make reference to the job you’re applying for. A simple “Thank you for considering my application for the role of [job title] at [company],” will suffice.

Then you can get into the “Why” of your job application. Drive home what makes this specific job and this company so appealing to you. Perhaps you’re a fan of their products, you’re passionate about their mission, or you love their brand voice. Whatever the case, this section is where you share your enthusiasm for the role.

Here’s an example opening paragraph. In this scenario, you’re applying for a digital marketing role at a bicycle company:

“Dear Mr. John Doe,

Thank you for considering my application for the role of Marketing Coordinator at Bits n’ Bikes.

My parents bought my first bike at one of your stores. I’ll never forget the freedom I felt when I learned to ride it. My father removed my training wheels, and my mom sent me barrelling down the street. You provide joy to families across the country — and I want to be part of that.”

4. Emphasize why you’re best for the job

Your next paragraphs should be focused on the role you’re applying to. Highlight your skill set and why you’re a good fit for the needs and expectations associated with the position. Hiring managers want to know what you’ll bring to the job, not just any role.

Start by studying the job description for hints. What problem are they trying to solve with this hire? What skills and qualifications do they mention first or more than once? These are indicators of what’s important to the hiring manager.

Search for details that match your experience and interests. For example, if you’re excited about a fast-paced job in public relations, you might look for these elements in a posting:

• They want someone who can write social media posts and blog content on tight deadlines
• They value collaboration and input from every team member
• They need a planner who can come up with strong PR strategies

Highlight how you fulfill these requirements:

“I’ve always been a strong writer. From blog posts to social media, my content pulls in readers and drives traffic to product pages. For example, when I worked at Bits n’ Bikes, I developed a strategic blog series about bike maintenance that increased our sales of spare parts and tools by 50% — we could see it in our web metrics.

Thanks to the input of all of our team members, including our bike mechanics, my content delivered results.”

5. End with a strong closing paragraph and sign off gracefully

Your closing paragraph is your final chance to hammer home your enthusiasm about the role and your unique ability to fill it. Reiterate the main points you explained in the body paragraphs and remind the reader of what you bring to the table.

You can also use the end of your letter to relay other important details, like whether you’re willing to relocate for the job.

When choosing a sign-off, opt for a phrase that sounds professional and genuine. Reliable options include “Sincerely” and “Kind regards.”

Here’s a strong closing statement for you to consider:

“I believe my enthusiasm, skills, and work experience as a PR professional will serve Bits n’ Bikes very well. I would love to meet to further discuss my value-add as your next Director of Public Relations. Thank you for your consideration. I hope we speak soon.

Tips to write a great cover letter that compliments your resume

When writing your own letter, try not to copy the example excerpts word-for-word. Instead, use this cover letter structure as a baseline to organize your ideas. Then, as you’re writing, use these extra cover letter tips to add your personal touch:

• Keep your cover letter different from your resume : Your cover letter should not duplicate the information on your resume. Instead, it should provide context and explanations for key points in your resume, emphasizing how your qualifications match the specific job you're applying for.
• Customize your cover letter . Tailor your cover letter for each job application. Address the specific needs of the company and the job posting, demonstrating that you've done your homework and understand their requirements.
• Show enthusiasm and fit . Express your enthusiasm for the company and position in the cover letter. Explain why you are interested in working for this company and how your values, goals, and skills align with their mission and culture.
• Use keywords . Incorporate keywords from the job description and industry terms in your cover letter. This can help your application pass through applicant tracking systems (ATS) and demonstrate that you're well-versed in the field.
• Keep it concise . Your cover letter should be succinct and to the point, typically no more than one page. Focus on the most compelling qualifications and experiences that directly support your application.
• Be professional . Maintain a professional tone and structure in your cover letter. Proofread it carefully to ensure there are no errors.
• Address any gaps or concerns . If there are gaps or concerns in your resume, such as employment gaps or a change in career direction, briefly address them in your cover letter. Explain any relevant circumstances and how they have shaped your qualifications and determination.
• Provide a call to action . Conclude your cover letter with a call to action, inviting the employer to contact you for further discussion. Mention that you've attached your resume for their reference.
• Follow the correct format . Use a standard cover letter format like the one above, including your contact information, a formal salutation, introductory and closing paragraphs, and your signature. Ensure that it complements your resume without redundancy.
• Pick the right voice and tone . Try to write like yourself, but adapt to the tone and voice of the company. Look at the job listing, company website, and social media posts. Do they sound fun and quirky, stoic and professional, or somewhere in-between? This guides your writing style.
• Tell your story . You’re an individual with unique expertise, motivators, and years of experience. Tie the pieces together with a great story. Introduce how you arrived at this point in your career, where you hope to go , and how this prospective company fits in your journey. You can also explain any career changes in your resume.
• Show, don’t tell . Anyone can say they’re a problem solver. Why should a recruiter take their word for it if they don’t back it up with examples? Instead of naming your skills, show them in action. Describe situations where you rose to the task, and quantify your success when you can.
• Be honest . Avoid highlighting skills you don’t have. This will backfire if they ask you about them in an interview. Instead, shift focus to the ways in which you stand out.
• Avoid clichés and bullet points . These are signs of lazy writing. Do your best to be original from the first paragraph to the final one. This highlights your individuality and demonstrates the care you put into the letter.
• Proofread . Always spellcheck your cover letter. Look for typos, grammatical errors, and proper flow. We suggest reading it out loud. If it sounds natural rolling off the tongue, it will read naturally as well.

Common cover letter writing FAQs

How long should a cover letter be.

A cover letter should generally be concise and to the point. It is recommended to keep it to one page or less, focusing on the most relevant information that highlights your qualifications and fits the job requirements.

Should I include personal information in a cover letter?

While it's important to introduce yourself and provide your contact information, avoid including personal details such as your age, marital status, or unrelated hobbies. Instead, focus on presenting your professional qualifications and aligning them with the job requirements.

Can I use the same cover letter for multiple job applications?

While it may be tempting to reuse a cover letter, it is best to tailor each cover letter to the specific job you are applying for. This allows you to highlight why you are a good fit for that particular role and show genuine interest in the company.

Do I need to address my cover letter to a specific person?

Whenever possible, it is advisable to address your cover letter to a specific person, such as the hiring manager or recruiter. If the job posting does not provide this information, try to research and find the appropriate contact. If all else fails, you can use a generic salutation such as "Dear Hiring Manager."

Should I include references in my cover letter?

It is generally not necessary to include references in your cover letter. Save this information for when the employer explicitly requests it. Instead, focus on showcasing your qualifications and achievements that make you a strong candidate for the position.

It’s time to start writing your stand-out cover letter

The hardest part of writing is getting started. 

Hopefully, our tips gave you some jumping-off points and confidence . But if you’re really stuck, looking at cover letter examples and resume templates will help you decide where to get started. 

There are numerous sample cover letters available online. Just remember that you’re a unique, well-rounded person, and your cover letter should reflect that. Using our structure, you can tell your story while highlighting your passion for the role. 

Doing your research, including strong examples of your skills, and being courteous is how to write a strong cover letter. Take a breath , flex your fingers, and get typing. Before you know it, your job search will lead to a job interview.

If you want more personalized guidance, a specialized career coach can help review, edit, and guide you through creating a great cover letter that sticks.

Elizabeth Perry

Content Marketing Manager, ACC

3 cover letter examples to help you catch a hiring manager’s attention

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60+ Cover Letter Examples in 2024 [For All Professions]

No matter where you are in your career, or what job you’re applying for, submitting a cover letter with your resume is a must . 

Done right, a cover letter will effectively complement your resume and explain to the hiring manager in more detail why you’re the right person for the job.

Writing a cover letter, however, is easier said than done. 

You have to effectively demonstrate that you’ll be able to perform the responsibilities listed in the job description and that you’d be a better fit for the company compared to other candidates. 

And unless you’re a professional writer, this can be a very hard task.

Fortunately, we created these cover letter examples to inspire you and help you get started with your own cover letter!

Let’s dive in!

21 Cover Letter Examples 

#1. career change cover letter example .

Here’s what this cover letter does right:

• Has an ideal length. This cover letter includes all the relevant information for the hiring manager without getting into too much detail.
• Relevant introduction. The candidate explains that they’re changing careers and why they want to work in this new field from the get-go.
• Explains their related experience. The candidate explains how their previous experience in retail sales can help them succeed in PR.

Check out our guide video guide to learn how to write a Cover Letter that gets you HIRED!

#2. Recent Graduate Cover Letter Example 

• Personally greets the hiring manager. The candidate has taken the time to find the hiring manager’s name and address them by it, which makes the opening of the cover letter much more personal.
• Wraps up with a call to action. The candidate wraps up the cover letter by suggesting a meeting with the hiring manager, which makes them more memorable.
• Explains why the candidate is the right person for the internship. In this cover letter for an internship , the candidate explains how they’ve previously interned in a different firm, which gives them the experience to succeed in this role.

Have you just graduated from college? Make sure to check out our guide on writing an entry-level cover letter from start to finish! 

#3. Middle Management Cover Letter Example

• Use of bullet points. The candidate presents the information in a concise and reader-friendly way, making it easy for the hiring manager to find their key achievements. 
• Formal closing. The candidate has used a formal and polite tone to conclude their cover letter, which combined with a call to action makes them look professional and passionate about getting the job. 
• Explains how the company would benefit from hiring them. The candidate outlines exactly what they could do for the company, which not only highlights their skills but also shows they’ve done their research on the company’s needs. 

#4. Business Manager Cover Letter Example

• Detailed header. In addition to the must-have contact details, this candidate has also included their professional Twitter and LinkedIn profiles, making it easy for the hiring manager to look more closely into their career. 
• Concise and to the point. This candidate has used short paragraphs and bullet points to make the cover letter easy to skim through. 
• Wraps up with a call to action. By letting the hiring manager know they’ll be contacting them soon, they’re more likely to make an impression.

Check out this article for a complete writing guide and an inspiring business manager resume sample. 

#5. Ph.D. Cover Letter Example

Here’s what this cover letter does right: 

• Attention-grabbing introduction. In the opening paragraph, this candidate explains why they’re passionate about pursuing a Ph.D. in great detail. 
• Explains the candidate’s qualifications in detail. The candidate builds on their passion by explaining how they’re also qualified for the degree because of their education history and academic achievements. 

#6. Senior Executive Cover Letter Example

• Professional and minimalistic template. This senior executive has used a professional but minimalistic template that lets their work experience do the talking. 
• Achievement-oriented opening paragraph. Right from the get-go, this candidate explains what makes them so good at their job, effectively grabbing the hiring manager’s attention.  
• Wraps up with a call to action. By suggesting to have a meeting and discussing how they can help the company meet its goals, the candidate stands more chance to make a positive lasting impression. 

#7. Architect Cover Letter Example 

• Modern resume template. This architect has picked a template that perfectly matches his industry, as it is professional and modern at the same time. 
• A personal greeting to the HR. They address the hiring manager by their first name, which helps make a better first impression. 
• Measurable achievements. By quantifying their achievements, the candidate proves their achievements instead of just claiming them.

Struggling with your architect resume ? Check out our full guide!

#8. Business Analyst Cover Letter Example 

• Detailed contact information. The candidate has listed both their LinkedIn and Twitter profiles, providing the HR manager an opportunity to learn more about the candidate.  
• Mentions what the candidate can do for the company. This cover letter doesn’t just explain why the job would be great for the candidate, but also how the candidate would benefit the company. Win-win, right? 
• Error-free and reader-friendly. It’s super important for the cover letter to have no spelling or grammatical errors and be reader-friendly. This candidate made sure they did both.

Need a resume alongside your cover letter? Check out our guide on how to write a business analyst resume . 

#9. Consultant Cover Letter Example 

• Professional cover letter template. Being an experienced consultant, this candidate has picked a professional template that doesn’t steal the spotlight from their achievements. 
• Experience and achievement-oriented. The candidate has effectively elaborated on their top achievements relevant to the job. 
• Highlights the candidate’s passion. To show they want the job, this candidate has also explained how passionate they are about their profession.

For more advice on landing a job as a consultant, check out our guide to writing a consultant resume .

#10. Digital Marketing Cover Letter Example

• Creative cover letter template. This digital marketer highlights their originality by picking a creative cover letter template. 
• Lists the candidate’s awards. The candidate has taken advantage of the cover letter to list their most noteworthy awards in the industry. 
• Concludes with a call to action. As they used a call to action to conclude their cover letter, the HR manager will be more likely to remember them.

Want to take your digital marketing resume to the next level? Check out our guide!

#11. Graphic Designer Cover Letter Example 

• Detailed contact information. The candidate has included additional contact information such as their website link, as well as their LinkedIn and Twitter profiles.  
• Ideal length. This cover letter is concise, which means that the HR manager is more likely to read it from start to finish.  
• Draws attention to the candidate’s strong points. Although this candidate is a recent college graduate, they’ve managed to effectively show that they have enough knowledge and experience to do the job right.

Read this guide to write a graphic designer resume that’s just as good as your cover letter!

#12. Administrative Assistant Cover Letter Example

• Minimalistic cover letter template. The candidate picked a well-designed but minimalistic template for their cover letter. 
• Focused on skills and achievements. This cover letter is packed with the candidate’s skills and achievements, proving he can be an excellent employee. 
• Formal closing. Politeness can go a long way and the candidate has used this to their advantage to make an impression. 

Our article on how to write an administrative assistant resume can help you take your job application to the next level.

#13. Front Desk Cover Letter Example

• Modern cover letter template. This template incorporates memorable colors and clear lines, which make the cover letter very visually appealing. 
• Attention-grabbing introduction. Using an attention-grabbing intro, the candidate is more likely to make an impression. 
• Calls the HR to action. By including a call to action, the candidate is reminding the HR of their immediate availability. 

#14. Human Resources Cover Letter Example

• It is concise and to the point. The candidate doesn’t dwell on unimportant details the HR won’t be interested in. 
• Uses a traditional cover letter template. The cover letter design is more on the conventional side, which fits the industry better. 
• Highlights the candidate’s strong points. The candidate has rich work experience and they use the cover letter to elaborate on it. 

This HR resume guide can help you get your resume just right.

#15. Sales Agent Cover Letter Example 

• Attention-grabbing cover letter template. As a salesperson, this candidate knows how important first impressions are, so they’ve picked a catchy cover letter template. 
• Has an ideal length. At the same time, they’ve also made sure to keep their cover letter at just the right length. 
• Lists the candidate’s career highlights. The candidate has made perfect use of the space by mentioning their most impressive professional achievements. 

Check out this sales agent resume guide to create an attention-grabbing sales resume .

#16. Receptionist Cover Letter Example

• Modern but minimalistic cover letter template. The template’s design hints the candidate is creative but professional at the same time. 
• Uses a catchy introduction. The candidate has used an attention-grabbing opening paragraph to catch HR’s attention. 
• Concludes the cover letter formally. The candidate proves that they’re polite and well-spoken, a quality very much important for the role they’re applying for. 

Take your receptionist resume to the next level with this receptionist resume guide .

#17. Information Technology Cover Letter Example

• Mentions measurable achievements. Numbers make an impact, which is why this candidate has included measurable achievements. 
• Lists both soft and hard skills. The candidate has mentioned a great mix of soft and hard skills, showing how well-rounded they are. 
• Contains relevant contact information. The candidate’s GitHub, website name, LinkedIn, and Twitter profiles are all great additions to the resume. 

Looking for tips to help you write a great IT resume ? Check out our guide!

#18. Real Estate Cover Letter Example

• Ideal length. Short and to the point, this cover letter is bound to get noticed by the HR manager. 
• Wraps up with a call to action. This candidate reinforces the HR to call them back through a final call to action. 
• Mentions the right skills. On top of their sales accomplishments, the candidate touch upon important soft skills such as customer service and communication . 

This real estate resume guide will help you take your resume from good to great.

#19. Teacher Cover Letter Example

• Mentions relevant contact information details. This candidate has included optional (but relevant) contact information details, such as their LinkedIn, Quora, and Medium profiles. 
• Achievement-oriented. The candidate has elaborated on their achievements in more detail throughout their cover letter. 
• Highlights the candidate’s passion. For some jobs, being passionate is much more important than for others. Teaching is one of these jobs, which is why this candidate explains their passion for the job. 

Our guide on how to write a teacher resume has all the tips you need to land the job.

#20. Project Manager Cover Letter Example

• Leverages a catchy introduction. Through a catchy introductory paragraph, this candidate is sure to grab the HR’s attention and get them to read the rest of their cover letter.
• Lists measurable accomplishments. This candidate explains exactly what they’ve achieved using numbers and hard data. 
• Personally greets the HR. A personal greeting sounds much better than “Dear Sir/Madam,” and the candidate knows this. 

This guide on how to write a project manager resume can help you perfect your appication.

#21. Paralegal Cover Letter Example

• Minimalistic cover letter template. This cover letter design looks good but doesn’t steal the show from the candidate’s abilities.
• Mentions the candidate’s academic achievements and extracurricular activities. Although the candidate is a recent graduate, they’ve used the cover letter to explain they have enough skills and achievements to do the job.
• Lists measurable achievements. The candidate proves they did well in their internship by mentioning quantifiable achievements.

Check out this paralegal resume guide to perfect yours.

40+ More Cover Letter Examples and Guides 

Couldn’t find a cover letter example for your field? Do not worry.

Below you can find a number of other cover letter examples for different fields and industries:

• Acting Cover Letter Examples
• Accounting Cover Letter Examples
• Administrative Assistant Cover Letter Examples
• Architecture Cover Letter Examples
• Attorney Cover Letter Examples
• Barista Cover Letter Examples
• Bartender Cover Letter Examples
• Business Cover Letter Examples
• Business Analyst Cover Letter Examples
• College Student Cover Letter Examples
• Computer Science Cover Letter Examples
• Construction Cover Letter Examples
• Consultant Cover Letter Examples
• Customer Service Cover Letter Examples
• Data Analyst Cover Letter Examples
• Data Entry Cover Letter Examples
• Dental Assistant Cover Letter Examples
• Digital Marketing Cover Letter Examples
• Elementary Teacher Cover Letter Examples
• Engineering Cover Letter Examples
• Executive Assistant Cover Letter Examples
• Finance Cover Letter Examples
• Graphic Design Cover Letter Examples
• Healthcare Cover Letter Examples
• Human Resources Cover Letter Examples
• IT Cover Letter Examples
• Law Cover Letter Examples
• Management Cover Letter Examples
• Marketing Cover Letter Examples
• Mechanical Engineering Cover Letter Examples
• Medical Assistant Cover Letter Examples
• Nurse Practitioner Cover Letter Examples
• Physician Cover Letter Examples
• Project Manager Cover Letter Examples
• Receptionist Cover Letter Examples
• Retail Cover Letter Examples
• Sales Cover Letter Examples
• Social Work Cover Letter Examples
• Software Engineer Cover Letter Examples
• Substitute Teacher Cover Letter Examples
• Teacher Assistant Cover Letter Examples
• Team Leader Cover Letter Example

What is a Cover Letter? 

A cover letter is a one-page document that you submit as part of your job application, alongside your resume . 

Its purpose is to introduce you and briefly summarize your professional background. On average, your cover letter should be from 250 to 400 words long .

A good cover letter can give the hiring manager more insight into what makes you a good candidate and help them make up their mind about whether they should invite you for an interview. A bad cover letter, though, will get ignored (at best) and lose you the job (at worst).

So, to make sure this doesn’t happen, it’s essential to know how to write a convincing cover letter.

The first thing to remember is that a cover letter is a supplement to your resume, not a replacement. Meaning, you shouldn’t just repeat whatever is mentioned in your resume and call it a day. 

Optimally, you should use your cover letter to shed more light on your skills and qualifications, as well as explain anything you didn’t have space for in your resume (e.g. a career gap or why you’re changing careers).

If you’re writing a cover letter for the first time, though, putting all this together might seem pretty tough. 

Fortunately, you can follow our tried-and-tested format to make the experience much easier:

• Header - Input your contact information.
• Greeting the hiring manager - Open the cover letter with a “Dear Sir or Madam,” or use the hiring manager’s name if you know what that is.
• Opening paragraph - Grab the hiring manager’s attention by getting straight to the point. Mention what your professional experiences are, and what role you’re applying for.
• The second paragraph - Explain why you’re the perfect candidate for the job. Mention your top 2-3 achievements, your top skills, why you want to work in that specific industry, and whatever else is relevant.
• The third paragraph - End your cover letter with a call to action. E.g. “I would love to meet personally and discuss how I can help Company X.”
• Formal closing - Something like this: “Thank you for your consideration. Best, John Doe.”

Here’s what this looks like in practice:

9 Tips to Write a Cover Letter (the Right Way)

Now that we've covered the basics, let's talk about cover letter tips . Below, we'll give you all the knowledge you need to take your cover letter from "OK" to "great."

#1. Pick the right template

A good cover letter is all about leaving the right first impression.

And what’s a better way to leave a good impression than through a professional, well-formatted, and visual template?

You can simply pick one of our tried-and-tested cover letter templates and you’ll be all set!

#2. Add your contact details on the header

The best way to start your cover letter is through a header. 

Here’s what you want to include there:

• Phone Number
• Name of the hiring manager / their professional title
• Name of the company you’re applying to

Optionally, you can also include the following:

• Social Media Profiles - Any type of profile that’s relevant to your field. Social Profiles on websites like LinkedIn, GitHub (for developers), Medium (for writers), etc.
• Personal Website - If you have a personal website that somehow adds value to your application, you can mention it. Let’s say you’re a professional writer. In that case, you’d want to link to your content portfolio site or blog.

#3. Greet the hiring manager the right way

Once you’ve listed all your relevant contact information, it’s time to address the hiring manager reading your cover letter. 

A good practice here is to find the hiring manager’s name and address them directly instead of using the traditional “dear sir or madam.” This shows that you’re really invested in the company and that you took your time to do some research about the job.

So, how can you find out the hiring manager’s name?

One way to do this is by looking up the head of the company’s relevant department on LinkedIn. Let’s say you’re applying for the position of Communication Specialist at Novoresume. The hiring manager is probably the Head of Communications or the Chief Communications Office.

Or let’s say you’re applying for the position of server at a restaurant. In that case, you’d be looking to find out who the restaurant manager is.

If this doesn’t work, you can also check out the “Team” page on the company website; there’s a good chance you’ll at least find the right person there.

If you still can’t find out the hiring manager’s name, here are several other greetings you can use:

• Dear [Department] Hiring Manager
• Dear Hiring Manager
• To whom it may concern
• Dear [Department] Team

#4. Create an attention-grabbing introduction

Recruiters get hundreds, sometimes even thousands, of applications. Chances are, they’re not going to be reading every single cover letter end-to-end.

So, it’s essential to catch their attention from the very first paragraph.

The problem with most cover letter opening paragraphs, though, is that they’re usually extremely generic, often looking something like this: 

Hey, my name is Jonathan and I’d like to work as a Sales Manager at XYZ Inc. I’ve worked as a sales manager at MadeUpCompany Inc. for 5+ years, so I believe that I’d be a good fit for the position.

As you can probably tell, this opening paragraph doesn’t tell the hiring manager anything other than that you’ve worked the job before - and that’s not really helpful in setting you apart from other candidates. 

What you want to do, instead, is start off with 2-3 of your top achievements to really grab the reader’s attention. Preferably, the achievements should be as relevant as possible to the position. 

For example:

My name’s Michael and I’d like to help XYZ Inc. hit and exceed its sales goals as a Sales Manager. I’ve worked with Company X, a fin-tech company, for 3+ years. As a Sales Representative, I generated an average of $30,000+ in sales per month (beating the KPIs by around 40%). I believe that my previous industry experience, as well as my excellence in sales, makes me the right candidate for the role of X at Company Y.

The second example shows how the candidate is a top performer. The first just shows that they’ve worked a sales job before.

Which one are YOU more likely to invite for an interview?

#5. Show you’re the perfect person for the job

One great thing about cover letters is that they allow you to expand more on the top achievements from your resume and really show the hiring manager that you’re the right person for the job. 

A good way to do that is to first read the job ad and really understand what skills/experiences are required, and then to ensure that your cover letter touches upon the said skills or experiences.

In my previous role as a Facebook Marketing Expert at XYZ Inc. I handled customer acquisition through ads, managing a monthly Facebook ad budget of $20,000+. As the sole digital marketer at the company, I managed the ad creation and management process end-to-end. This means I created the ad copy and images, as well as picked the targeting, ran optimization trials, and so on.

Other than Facebook advertising, I’ve also delved into other online PPC channels, including:

• Google Search

#6. Explain why you’re a great company fit

The HR manager doesn’t only look at whether you’ll be good at the job or not. They’re looking for someone that’s also a good fit for the company culture.

After all, employees that don’t fit in are bound to quit, sooner or later. This ends up costing the company a ton of money, up to 50% of the employee’s annual salary . 

To convince the hiring manager that you’re a great company fit, do some research on the company and find out what it is you like about them, or about working there. You want to know things like:

• What’s the company’s business model?
• What’s the company's product or service? Have you used it?
• What’s the culture like? Will someone micro-manage your work, or will you have autonomy on how you get things done?

Then, turn your top reasons for liking to work there into text and add them to your cover letter! 

#7. Wrap up with a call to action

To make the end of your cover letter as memorable as possible, you want to:

• Wrap up any points you couldn't in the previous paragraphs. Mention anything you’ve left out that you think could help the hiring manager make up your mind.
• Thank the hiring manager for their time. After all, it never hurts to be polite. 
• Finish the cover letter with a call to action. A call to action is a great way to make your cover letter ending as memorable as possible. 

#8. Write a formal closing

Once you’re done with the final paragraph, all you have to do is write down a formal “goodbye” and you’re good to go.

Feel free to use one of the most popular conclusions in a cover letter:

• Best Regards,
• Kind Regards,

#9. Proofread your cover letter

Last but not least, make sure to always proofread each and every document that you’ll be including in your job application - cover letter included. 

The last thing you want is to be claiming you’re a great candidate for the job with a cover letter full of typos! 

For an even more comprehensive guide on how to write an impactful cover letter , check out our article ! 

Cover Letter Writing Checklist 

Frequently Asked Questions

Do you still have some questions about cover letters? Check out the answers below:

1. How do I write a simple cover letter? 

To write a cover letter that’s simple but also professional, make sure to include a header with your personal information, a formal greeting to the hiring manager, an attention-grabbing opening paragraph, a second paragraph explaining why you’re a good candidate for the job, and a formal closing (preferably with a call to action). 

2. What are the 3 parts of a cover letter? 

The three parts of a cover letter are: 

• The introduction , namely the header, the greeting to the hiring manager, and the opening paragraph. 
• The sales pitch is usually the body of the cover letter. 
• The conclusion involves a formal closing and a signature line.

3. What makes a great cover letter?

A great cover letter should be personalized for each job you’re applying for, instead of being overly generic. It’s also preferable to address the hiring manager by their name and not use the overly-used “Dear Sir/Madam.”

To make a great first impression, you should mention 1-2 of your top achievements in your opening paragraph - the more job-specific they are, the better. Also, don’t stop at showing the hiring manager why you’re a great candidate for the job. Make sure to also talk about how you’re a good culture fit for the company.

Last but not least, wrap up your closing paragraph with a call to action to give the hiring manager a little extra something to remember you by. 

4. When is a cover letter necessary?

Unless the job ad specifically states otherwise, you should always include a cover letter with your job application .

Even if the hiring manager doesn’t read it, you will look more professional simply by including one.

And that’s a wrap! We hope our cover letter examples and writing tips will inspire you to write a cover letter that will land you your next job.

If you’re looking for more invaluable career advice and articles, make sure to check out our career blog , or any of these related articles: 

• How to Write a Resume
• Cover Letter Mistakes to Avoid at All Costs
• Cover Letter Format (w/ Examples & Free Templates)

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Best Cover Letter For Job Application Without Advertisement (Sample)

Choose your goal below:

Not all organisations advertise their openings, this means that in order for you to get such openings you have to make cold applications.

This means applying for positions even if they have have not been advertised. When making such an application you have to use a cover letter for job application without advertisement.

In this article take a look at how to draft such a cover letter in order to improve your chances of getting a job.

Related Article >>>    Sample Cover Letter for Graduate Trainee Jobs

Drafting a cover letter for job application without advertisement

There are various situations when it comes to applying for the unadvertised jobs that determines the type of cover letter you send in when making your application.

1. You know the position exists in the company

This can be because you know someone who works in the company or something like that and they let you know of an open position before they advertise the job publicly.

In such a case, you are supposed to draft a standard cover letter stating your interest in the position and your qualifications.

2. When you have no idea that the company is hiring

This is where most job seekers fall especially when you are just starting out on the job search .

When you are just starting out and are yet to figure out which direction you want your career to go, you end up dropping applications in different companies hoping that someone will look at your application and offer you a job.

Coming up with such a cover letter is very different from writing one for a position you know exists . In this case, you need to really pitch yourself well if you want any results. You need to convince the recruiter that you can be of value to the company.

How then do you go about applying for unadvertised jobs? Well, that’s where a cold application letter comes into play.

Tips on how write a cover letter for job application without advertisement

1. Mention you contacts

Contacts within the company you are applying to are one way of getting your foot at the door. If you have contacts in the organization you are applying for, the better, mention these contacts in the cover letter as it will help with your pitch.

2. Send it either in soft copy or handwritten

You can send in you cover letter either through email or traditionally just write it on paper. However in such cases where a position has not been advertised, it is always best to go with a hand written cover letter than an email which may easily be deleted without being opened.

3. Always attach a CV

Remember you are sending in an application for a position that probably doesn’t exist. It is thereby necessary to always accompany your cover letter with a CV that you have tailored to fit the job and company you are applying to. For example if you want a sales coordinator position tailor your CV to fit this.

4. Acknowledge the cold application

In your application letter, it is okay to let them know you are aware that there are no advertised openings. It shows your sincerity as well as leaving the door open in case of an opportunity, if you don’t get a response right away.

For example you could say,

“I realize you don’t have any posted openings at the moment, but I wanted to introduce myself and express my interest in the event a position becomes available in the future”.

Best Sample Cover Letter For Job Application Without Advertisement

Peter JobSeeker P.O Box 20300 Nyeri 14th December 2016

The Human Resource Manager ABC Company P.O Box 00100 Nairobi

Dear Sir/Madam

RE: APPLICATION FOR AN ENTRY LEVEL JOB AT YOUR BANK

I graduated last year with a Bachelors Degree in Marketing from the University of Nairobi where I attained a second class upper grade. I also possess a Diploma in Business Administration from Kenya Institute of Administration.

The reason I am writing is to kindly request you to consider me for an entry level opening in your customer service or marketing department. As you can see from my attached CV, I served as a business development intern at Wajube micro finance for a period of six months. During that period I was exposed to different financial products, and I learnt how to market the same to segmented customers. Part of my business development role was to offer customer service by answering queries and doing follow ups with interested customers.

The internship also helped me develop interpersonal skills and I was able to relate well, not only with my colleagues, but also with customers from different backgrounds. I am able to produce quality work within strict deadlines, and as I am a person of integrity, you can count on me to work with minimal supervision.

I’d be happy to discuss how I can contribute to the success of the bank and I’d be glad to have an interview with you. My salary expectations are flexible and dependent on your budget, as what I am keen on is gaining experience as I add value to the bank.

Thank you for taking time to read my application.

Yours Sincerely, Signed Peter Job seeker

Coming up with a perfect cover letter to show that you qualify for a job even before it is advertised is hard for any job seeker. However if you apply the tips highlighted below in the sample cover letter, you are on your way to landing that dream job.

Still not sure if the tips will do the trick? Get Professional Help Here

ALSO RELATED >>>  Sample Cover Letter You Can Use To Apply For Jobs

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