12 of the Best Facebook Tools for Growing Your Business

Having the right Facebook tools could be the difference between making and breaking your business on the network.

Having the right Facebook tools to execute your marketing strategy not only makes your job easier, it makes your work more effective and efficient.

You wouldn’t use a screwdriver to hammer a nail into a board, right? The same goes for managing your brand’s Facebook presence. The wrong tools can make life a whole lot harder.

A successful Facebook marketing strategy touches everything from testing ads to analyzing engagement. To help you narrow things down, we’ve listed 12 important Facebook tools, broken down by function, that will help make your Facebook marketing strategy a well-oiled machine.

Table of Contents

Bonus: Download a free guide that teaches you how to turn Facebook traffic into sales in four simple steps using Hootsuite.

Facebook publishing and content creation tools

Hootsuite composer.

Every good marketing plan starts with a proactive strategy. On social, this means planning your posts out ahead of time and scheduling them to be published when your customers are most active.

That’s where Hootsuite Composer comes in. It’s a Facebook marketing tool that gives you the ability to write, edit, and schedule your posts—all from one central location.

Use Hootsuite Composer as a Facebook tool to create and post content to multiple Facebook Pages—all at the same time. Plus, with Hootsuite’s Media Library, you can easily add professional photos and videos—or your own branded content—to your posts before you publish.

Don’t forget to include alt text to images posted on Facebook, as this will make your content more accessible to users who are visually impaired.

To get started, simply connect your Facebook Pages to Hootsuite, and then start crafting your post in the Composer. Once you’re happy with your post, click the Schedule button to choose when you want it published. And that’s it! You can view and edit your post from a handy calendar view that includes all of your planned posts across accounts and networks.

facebook business plan tools

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Learn more about Hootsuite Composer in this quick explainer video below.


Facebook native planner

If you want to stick to the basics, plan your social content ahead of time by writing, editing, and scheduling posts directly through your Facebook Business Suite .

This native Facebook tool is built right into the platform and makes it easy to plan content ahead of time, so you can stay organized and top of mind with your audience.

To get started, navigate to your Facebook Page and click on Publishing Tools in the top left.

Facebook publishing tool available on Facebook page

From there, click Scheduled to create a new post or review previously scheduled posts .

Facebook publishing tool schedule post

If you want to create a new scheduled post, click Create post in the top right or Schedule post in the middle of the screen.

create post or schedule post

OwlyWriter AI in Hootsuite

Did you know that Hootsuite comes with OwlyWriter AI , a built-in creative AI tool that saves social media pros hours of work?

You can use OwlyWriter to:

  • Write a new social media caption in a specific tone, based on a prompt
  • Write a post based on a link (e.g. a blog post or a product page)
  • Generate post ideas based on a keyword or topic (and then write posts expanding on the idea you like best)
  • Identify and repurpose your top-performing posts
  • Create relevant captions for upcoming holidays

Using Hootsuite OwlyWriter AI to write an Instagram caption: Typing in the subject and selecting the tone from a drop-down list.

To get started with OwlyWriter, sign in to your Hootsuite account and head to the Inspiration section of the dashboard. Then, pick the type of AI magic you want to see in action.

OwlyWriter AI in Hootsuite. Main screen with available choices: Repurpose your top posts, start from scratch, get inspired, turn web content into posts, get your holiday calendar ready

For example, if you’re not sure what to post, click on Get inspired . Then, type in the general, high-level topic you want to address and click Get ideas .

Generating social media post ideas in Hootsuite's OwlyWriter AI

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OwlyWriter will generate a list of post ideas related to the topic: 

AI-generated social media post ideas in Hootsuite's OwlyWriter AI

Click on the one you like best to move to the next step — captions and hashtags.

AI-generated social media post captions in Hootsuite's OwlyWriter AI

Pick the caption you like and click Create post . The caption will open in Hootsuite Composer, where you can make edits, add media files and links, check the copy against your compliance guidelines — and schedule your post to go live later.

AI-generated post idea in Hootsuite Composer

And that’s it! OwlyWriter never runs out of ideas, so you can repeat this process until your social media calendar is full — and sit back to watch your engagement grow.

Facebook analytics tools

Hootsuite analytics.

If you’re looking for a Facebook tool that can help you better understand your target audience and what they’re looking for on social, this one’s for you.

Hootsuite Analytics gives you real-time results, insights into trends, and team metrics. This makes it easier to measure the impact of your Facebook campaigns and see what content resonates best with your audience.

Hootsuite Analytics provides metrics on:

  • Video views
  • Video reach
  • Follower growth

Learn how to track the right metrics for your brand with our guide to social analytics .

Facebook tools for engagement

Hootsuite inbox.

Keeping your audience engaged and excited about your brand is one of the most important aspects of any social media strategy. After all, what’s the point of posting great content if no one is there to see it?

That’s where Hootsuite Inbox comes in. Hootsuite Inbox is a tool that helps you manage your social conversations in one place. This allows you to quickly and easily see all of your social conversations in one place, so you never miss an opportunity to engage with your audience.

There are three main areas in Hootsuite Inbox:

  • List of conversations
  • Conversation details
  • Inbox filters

Listed conversations show both public and private messages to and from your brand.

The conversation details view gives you more information about a specific message, including the option to reply or take action on the message.

You can also use inbox filters to see only certain types of messages, like unread messages or messages that need a response. Or, you can filter by social network to see conversations from a specific account.

Use this Facebook tool to grow your business by building relationships with potential and current customers.

Did you know users can leave comments on your Facebook ads? Do you have a plan in place for responding to those messages? With more than 66% of people aged 18-54 feeling more connected to brands that answer their messages on social media, failing to respond could mean missing out on valuable leads and customers.

Adview is a tool that can help you keep track of the comments being made on your Facebook ads, so you can stay connected to your customers across your channels.

With Adview you can:

  • Monitor ads on up to 3 Facebook accounts
  • Reply to comments on Facebook and Instagram ads
  • Use analytics to see which ads get the most comments
  • Create and save templated text and image responses

For more information about this tool and others like it, check out our partner apps .

Adobe Stock

An analysis of over 100 million Facebook updates over 3 months, showed that posts with images got over two times more engagement than those without. That means double the likes, comments, and shares. So, including images in your updates is an easy way to boost engagement.

Don’t have photos? No problem. Adobe Stock offers tons of beautiful stock photos for your Facebook posts.

The next step? Check out the Facebook tools for design section below for tips on how to edit your photos .

Facebook tools for video

Facebook live.

Daily watch time for Facebook Live broadcasts has gone up more than four times in the last year! According to Facebook, 1 in 5 videos are now broadcast through the Facebook Live feature. That means that Live video is a powerful Facebook tool to engage your audience and increase your following.

With Facebook Live, you can ask questions, host concerts, and even run a trivia night to excite and delight your online audience.

Get started on Facebook Live and boost your engagement.

Facebook Sound Collection

Even though most people on Facebook watch videos with no sound , it’s still a good idea to find a catchy soundtrack in case they turn on their volume.

The Facebook Sound Collection offers royalty-free audio tracks to use on your video content when you publish on the platform. You can search for free sounds by genre, keywords, vocals, and more to capture the perfect mood for your next Facebook video. All sounds are owned by Facebook, so you don’t have to worry about pesky copywriting laws.

Use the Facebook Sound Collection to:

  • Find audio tracks for your video
  • Get sound effects for your video
  • Enhance your live video content

With the Facebook Sound Collection, you can create videos that are more professional and engaging. Take advantage of this tool to improve your Facebook marketing strategy.

Facebook sound collection library of songs

Facebook ads tools

Hootsuite social advertising.

Ongoing management and optimization of your Facebook ad campaigns can be time-consuming. You need to create mockups, track performance, and optimize ads across channels and accounts.

With Hootsuite Social Advertising, you can manage all your Facebook ad campaigns in one place.

  • With this Facebook tool, you can:
  • Track campaign results in real-time
  • Get in-depth reports on performance
  • Optimize campaigns for better results
  • Take the guesswork out of managing your Facebook ads

This Facebook tool is perfect for those who want to save time and get the most out of their Facebook ad campaigns. And those who run Facebook ads alongside Instagram and LinkedIn ad campaigns.

Learn more about Hootsuite Social Advertising tools .

Facebook Ads Manager

The Facebook Ads Manager is your all-in-one tool for creating, managing, and analyzing your Facebook ads.

You can use this Facebook tool to build custom ad campaigns and target unique audiences. As well, set budgets and view ad set data to continue optimizing your ads over time.

More features of the Facebook Ads Manager:

  • Accurate reporting : View performance data for all your active ads in one place.
  • Simplified campaign management: Easily create and edit ad campaigns, ad sets, and ads.
  • Dynamic ads: Create dynamic product ads that automatically promote your latest inventory.
  • Targeting options: Reach people based on demographics, interests, behaviors, and more.
  • Catalog ads: Let customers buy products directly from your Facebook page.

Want to learn how to create show-stopping Facebook ads? Check out this guide to get started.

If you want to access the Ads Manager, bookmark this link . You can also get there by going to your Facebook business page and clicking Ad Center on the left sidebar.

ad center

From there, choose All Ads from the dropdown, followed by Ads Manager .

all ads and ads manager

Facebook tools for learning

Facebook blueprint.

Facebook Blueprint offers courses, guides, and training modules, so you’re always up to date on the latest in social advertising. Whether you want to experiment with new ad formats, learn how to optimize your ads, or update your KPIs—Facebook Blueprint has a course for every marketer.

Use this Facebook tool to encourage learning in internal teams, or support external client training.

Courses are free and self-paced, so you can learn at your own speed and on your own time. And once you’ve completed a course, you can download a certificate of completion to share with your team or clients.

Facebook has more than 3 billion monthly active users . Not to mention, 66% of Facebook users visit a brand page every day. So it’s a no-brainer to include Facebook in your marketing strategy. With these Facebook tools you’ll be well on your way to a successful marketing campaign.

Manage your Facebook presence alongside your other social media channels using Hootsuite. From a single dashboard you can schedule posts, share video, engage your audience, and measure the impact of your efforts. Try it free today.

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Hannah Macready is a freelance writer with 12 years of experience in social media and digital marketing. Her work has appeared in publications such as Fast Company and The Globe & Mail, and has been used in global social media campaigns for brands like Grosvenor Americas and Intuit Mailchimp. In her spare time, Hannah likes exploring the outdoors with her two dogs, Soup and Salad.

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Facebook Marketing

Facebook marketing: The complete guide for your brand’s strategy

Explore our comprehensive guide on maximizing your Facebook marketing strategy. Leverage our robust advice to enhance brand visibility, engagement, and ROI on Facebook.

Reading time  17 minutes

Published on  December 14, 2023

Table of Contents

  • Facebook remains a crucial platform for brand presence with over 3 billion monthly active users, especially favored by those between the ages of 25-34.
  • Facebook marketing involves promoting a business via a Facebook business Page and utilizing its ad platform for organic and paid promotions across various post types (photos, videos, carousels, etc).
  • Benefits of Facebook marketing include improving conversion rate by an average of 9.21%, incorporating ecommerce directly on the platform, and utilizing Facebook analytics for precise audience targeting.

Social media platforms may rise and fall but Facebook remains a vital staging ground for building a strong brand presence. With over 3 billion monthly active users, Facebook is the favorite social platform of users aged 25-34 who also have a high average disposable income.

Our 2023 Q4 Pulse Survey data also revealed that Facebook remains the top platform where most consumers intend to post and share content, followed by Instagram and TikTok. This makes Facebook marketing one of the most compelling ways to enhance your brand identity and share of voice.

Our in-depth guide will help you use Facebook to its full potential and navigate the platform with the tools available. Watch the video below to hear why you shouldn’t sleep on incorporating Facebook into your social media marketing strategy :

What is Facebook marketing?

Facebook marketing is the act of promoting a business or brand and its products/services via a Facebook business Page. By fully optimizing these business Pages, brands create a second website of sorts, where you can advertise and sell products and services directly to your target audience. Facebook’s ad platform enables you to go beyond organic promotion, creating paid posts in various post types (i.e., photos, carousels, videos, links) to maximize engagement.

Thus, with a well-planned strategy, you can use Facebook to support the full customer experience from awareness to purchase and loyalty.

Why you should use Facebook marketing

There are several reasons to include Facebook in your social media marketing strategy. This includes enhancing brand awareness, increasing customer engagement and reaching new audiences. Facebook has the potential for significant brand amplification and return on your investment with over 65% of U.S. social commerce buyers using it regularly.

Not convinced? Here is a breakdown of our top five picks for why Facebook marketing must be on your radar when planning your marketing strategy.

Improve your brand’s visibility

While 71% of Facebook users are primarily on the site to keep up with friends and family, a sizable number visit it for customer service, entertainment and to follow brands. This means you can present your brand to visitors whose motivations range from idle curiosity to active engagement, which includes purchases. The average conversion rate on Facebook for sales is 9.21% across industries.

Create more engaging content

Facebook supports content in four formats : images, video, carousel and collections. This gives you four ways to use captivating visuals to engage prospective customers.

If you’re running a retail store, a carousel or collection enables you to display a selection of top-selling items or unveil a new product line. Perhaps you have a B2B (business-to-business) service to promote? A video about your services or customers might sell your offering more effectively. Sometimes a single striking image can drive traffic to your site.

Facebook offers all these options to easily create campaigns for different purposes.

Appeal to your target audience

Facebook analytics provides a wealth of data about your performance and audience preferences. Use this to tailor your content to meet your audience needs and wants, increasing your engagement and improving your brand experience. Facebook ads also contain sophisticated tools for market segmentation, including:

  • Geographic : Choose a specific region or define it by population density.
  • Demographic : Select age, gender, marital status, family status and occupation.
  • Behavioral : Define groups by brand loyalty or user status (from non-users to regular users).
  • Income : Select from lower, middle or upper class.
  • Lifestyle : Segment by interests, according to keywords used in searches.
  • Interests: Choose interests that intersect with the common pursuits of your chosen group

Selecting your target audience using these parameters when creating an ad campaign ensures you get the best return on ad spend (ROAS).

Incorporate ecommerce directly

Create online stores directly within the platform and make them visible on Instagram to reach more audiences.

You’ll need business accounts on both sites to do so but the set-up process is relatively straightforward.

Once you’ve created your accounts, refine your online catalog to target new and returning customers like State Bicycle Company , with over 400,000 followers, does when promoting its wide range of single-speed city bikes.

Screenshot of State Bicycle Company's Facebook page where they showcase their different bikes.

The community vibe associated with Facebook means the brand can create a Page that effectively blends news, articles, offers and competitions.

Easily measure your results

Facebook provides one of the best suites of social media analytics. We’ve produced a comprehensive guide to Facebook analytics , so here we’ll outline just the basics.

Facebook offers metrics on likes, comments, shares, Page views and other key performance indicators (KPIs). Track each customer’s journey to your Page to learn what strategies are proving most effective. Use Facebook’s analytics suite to further understand:

  • Reach: See the number of people who saw and engaged with your posts including negative interactions, such as hiding or reporting posts for offensive content.
  • Engagement : Engaged users are those who clicked anywhere in your post and those who created a story about your Page post.
  • Likes : The number of likes tell you if your content resonated with your audience. Check what’s consistent about the posts that get the highest/lowest likes and you’ll likely find a pattern.
  • Video stats : Check out how users interact with your video content including how long your content was viewed.
  • E-commerce: Facebook provides insights and analytics through its Meta Page Insights tool and Meta Ads Manager for metrics on post engagements and reach. You can also view metrics on ad click-through rates and conversion rates. For more detailed e-commerce data like sales performance metrics, product views and customer demographics, you may need additional tools.

If you’re using Facebook to drive off-platform performance, Facebook Pixel lets you track user interactions and conversions beyond the platform and onto your website.

How to use Facebook marketing

To put your Facebook marketing into action, you’ll need a business Page and a Facebook ad account.

The first gives you a public-facing location, forming the focus of all your activities. Here’s ours:

Screenshot of Sprout Social's Facebook page

A Facebook ad account via Meta Ads Manager allows you to create and position campaigns to raise awareness of your brand and convert prospects to customers across Facebook and Instagram.

Let’s take the process step-by-step.

Create a Facebook business Page

To reap the benefits of your Facebook marketing efforts, you’ll need a fully fleshed out Facebook business Page . Your Page represents your brand and first impressions can go a long way, especially in a digital terrain where everyone’s vying for your target audience’s attention. More importantly, your Facebook Page is also a medium to provide your customers with important information and address their queries. So let’s get into the details of how you can develop an efficient Facebook Page for maximum impact.

Step 1: Create a new, dedicated Page

On your main Facebook profile, click on “Pages” and “Create New Page” to generate your business Page. Give it a name and category, indicating the sector relevant to your brand. The name should match your brand or business name.

Step 2: Add biographical information

The optional “bio” section is where you’ll describe your business, what it offers and what makes it unique. When you’re finished, click “Create Page.”

Step 3: Provide business details

You want customers to be able to contact you, so here’s where you provide that information.

Step 4: Design your Page’s look

Here’s where you make your Page truly eye-catching. There are two main visuals to consider: the cover image that runs across the top of your Page and the circular profile image that sits on top.

Ensure your image choice aligns with your brand style book and visual strategy. Some brands lead with a founder or CEO photo for their profile picture, while others opt for their logo. Use whatever fits best with your brand’s visual identity.

Optional extras include action buttons like “book now” or “view shop,” and various other options for direct messaging (including Facebook messages, WhatsApp messages and email.)

Create a Facebook ad account

Once your Facebook Page is up and running, you’ll need to create an ad account. You do this from your Meta Business Suite (formerly Facebook Business Manager) dashboard. If you don't have a Business Manager account, don’t worry, we’ve created a comprehensive guide to Facebook Business Manager too.

Note that you can only complete the following steps if you are a page administrator, or have been assigned an admin, editor or advertiser Page role by an existing Page administrator.

From your Meta Business Suite dashboard, here are the steps to set up an ad account:

Step 1: Link your new Page

Under “Pages” click on “Add page” and your Page will be visible from the Business Manager.

Step 2: Create a new ad account

Under “Ad accounts” click on “Create Ad Account” (or “Add Ad Account” if you already have at least one account you’re using).

There is a limit set by Facebook on the number of ad accounts a business may hold, which increases with advertising spend. You can check your ad account limit in Business Manager .

Step 3: Name the new account

Give your new ad account a name and complete the time zone, currency and payment method details. Select the business Page you added earlier to link it to the new Ad account.

How to create a Facebook marketing strategy

There are numerous factors to consider while developing your Facebook marketing strategy. If you’re building your Facebook strategy from scratch, here are tips that serve as building blocks needed for Facebook marketing strategy.

Set goals for your Facebook marketing

Facebook is used for several different purposes so take a systematic approach and think carefully about your goals. Is it to raise brand awareness, build customer loyalty or increase conversions? Here are some goals to consider for your strategy:

  • Add more value to the brand : Per The Sprout Social Index ™ , 68% of consumers follow brands on social media to find out about new products or services. Make Facebook your go-to source for brand awareness, leveraging the global platform to introduce your brand to new audiences while also keeping it top-of-mind for existing customers.

A bar chart breaking down consumers’ primary reasons for following a brand on social. The top reasons include: to stay informed about new products or services (68%), to have access to exclusive deals or promotions (46%), the content they post is enjoyable and entertaining (45%) to engage with the community or customers (28%) and because their values or mission aligns with mine (21%).

  • Connect with customers : Our Index also found that 51% of consumers think the most memorable brands on social respond to customers. This is your chance to use the platform not only to reach new audiences but also to nurture customer loyalty.
  • Improve sales : Improving the quality of sales starts with better targeting. Reach your target audience more efficiently through a well-planned Facebook marketing strategy. Test various targeting options and content types to see which generates the most conversions and quality leads, improving your ad spend and social selling.
  • Recruit efficiently : Facebook can also support your recruiting efforts, like reaching top talent faster. Use the platform to showcase your brand values and culture to promote your employer branding.

Know your Facebook target audience

One of the major advantages of marketing on Facebook is the ability to target a highly specific slice of those 3 billion monthly users. You can do this by using Facebook’s Audience Insights tool.

A screenshot of the professional dashboard within Meta Business Suite. The data displayed breaks down audience by age, gender and location.

This provides information about Facebook users in general and the specific subset of users who have interacted with your Page, by following, commenting, liking, sharing, etc.

The Insights dashboard will reveal where your followers are located, their age and gender, and useful information about content preferences. It also informs you which devices people use to access your Page. Use insights you draw from the tool to build out the organic side of your strategy and create highly-targeted advertising.

Some of the ways you can use the dashboard are:

  • New audiences : Select your target locations, demographics, behaviors and interests.
  • Custom audiences : See existing audiences you’d like to contact with new products, services or offers.
  • Lookalike audiences : Discover audiences similar to people who have liked or otherwise engaged with your Page.
  • Saved audiences : Save and view targeting parameters you saved for future use. For instance, you might have a US-based demographic aged 25–40 saved, but also a global 18–25 audience.

By being highly specific about who you are targeting with your Facebook marketing efforts, you’ll ensure a better ROAS and conversion rate and see an increase in your organic growth.

Publish a mix of content to your Facebook feed

Create a dynamic feed with engaging content with a mix of content formats that engage your audience in various ways.

There are several different post formats you can use, including:

  • Static posts: Text-based content that doesn’t have dynamic elements.
  • Images: Static images that showcase your brand.
  • Videos: Videos that can vary in length and are used to showcase interesting content such as interviews, product demonstrations, seasonal content, helpful hints and animations.
  • Stories: Short and temporary content such as photos or videos that disappear after 24 hours and can be viewed on Facebook, Messenger and Instagram.
  • Facebook Reels: Short-form video formats akin to those found on Instagram or TikTok with highly-entertaining clips designed to quickly capture viewer attention.

You can also take advantage of different Facebook interaction types such as:

  • Allowing your followers to message you directly through WhatsApp or Facebook Messenger
  • Tagging products in your photos for followers to immediately make a purchase
  • Supporting local charity organizations by adding fundraisers
  • Creating humorous content by attaching GIFs to engage your audience

facebook business plan tools

These options enable you to creatively connect with followers in the ways they want to consume content. Inform your direction with the goals you have outlined and audience insights you’ve gathered.

Boost posts or leverage Facebook ads to generate leads

Incorporating a paid marketing plan with your larger Facebook strategy will give you a comprehensive strategy that engages and converts your audience. Your paid strategy should include boosting organic posts and traditional Facebook ads.

Boosted posts enable you to focus on Page engagements, clicks and promotions. They appear in the feed like organic posts and are a great way to quickly reach new audiences with a successful organic post. Facebook ads created in the Ads Manager are aimed more at drawing new customers, are more targeted and appear in feeds as an ad.

You must determine your monthly ad budget so you’re able to efficiently manage ads to increase reach, generate more sales and build brand awareness while using spend wisely. Targeting a broad audience isn’t a bad thing, especially at first, so you can see what works best to build awareness. Then as you see a pattern, build out custom audiences based on user behavior and interests.

If it’s a retargeting measure, make sure the content provides something recognizable but also something new.

Your ad design should focus on:

  • Identity: Does it relate to your brand and effectively showcase your product/service? Are your logo and business colors correctly displayed?
  • Reward: What do viewers get out of it? Is it a deal, promotion, offer code, whitepaper or industry guide?
  • Tone: Does your content maintain the same tone across your entire Facebook Page or business in general?
  • Action: Your content must drive an action, which goes back to your Facebook goals. A clear and precise call to action is best.

Use product photos, branded graphics or videos to help capture your audience's attention. Make sure your ad copy entices the viewer to take action.

A Ralph Lauren Facebook Ad that captures the holiday mood and showcases their designs with catchy posts.

Post when your followers are most active

Facebook marketing only works when your chosen audience is paying attention. Ensure your content posting schedule is optimized to reach the largest audience by posting at times they’re most active on the network.

Sprout identifies the Optimal Send Times for your brand by using algorithmic analysis of the Facebook platform and your posting history to identify when your audience engages most. These times are continually updated and revised to help you post when it counts most.

Screenshot of Sprout Social's Compose box and scheduling a Facebook post with ViralPost optimal send times.

Check out our article on Facebook posting schedules for details like posting based on your industry and more.

Use Facebook bots and other interactive tools

Chatbots and interactive tools are automated solutions to engage with your audience. Bots can be programmed to answer a large volume of common queries, freeing up your social teams for more complex tasks while ensuring your customer gets support 24/7. Interactive tools help enhance audience engagement and can be used to promote quizzes, polls, surveys, contests and other interactive content.

Take advantage of Facebook chatbots for customer service to answer predictable queries and respond to compliments and criticisms. These bots can also be used to recommend new products to individuals likely to engage or respond with targeted marketing content in response to search queries. For instance, when a Page visitor searches for “winter footwear,” your bot might throw up advertisements for your shoe brand, or for related items such as scarves or hats.

With chatbots becoming more intuitive and popular, it’s easier to give customers the information they need faster and keep them happy. As the Index data showed, 23% of customers expect a brand to respond to their query within two hours.

Data visualization from The Sprout Social Index™ illustrating how quickly consumers expect a response from brands on social in 2022 and 2023. In 2023, nearly 70% expect a response within 24 hours or less. In 2022, 77% of consumers expected a response within 24 hours or less.

Use a content calendar to post and schedule fresh content

Content creation and curation are important components of any social media strategy. Creating a content calendar ensures you’re engaging with audiences regularly and have a steady flow of relevant and fresh content. This is especially useful during the holidays.

But if you're posting everything in real-time, you'll only have time for your Facebook content production and not much else. This is why scheduling your content out in batches is key.

For scheduling Facebook content , you have both free and paid options available to you. Facebook’s Page controls allow you to schedule your posts right from your Page. Sprout enables you to schedule Facebook posts and post across your social platforms, as well asl pick the best times for you based on your highest expected audience engagement.

Scheduling and planning your calendar makes it easier for you to see where gaps are in your social content strategy. Using a tool like Sprout not only helps visualize this, but also collaborate with other team members to create, review and approve content.

A preview of Sprout Social’s publishing dashboard showing a new post and a content calendar.

Engage proactively with your audience

Like most social media channels, Facebook is built as a network to converse, discuss and share content. That means conversation and engagement should never be put on the back burner. Incorporate a plan to build a community with your audience. Use Facebook to hold industry chats or discussions, whether it’s with subject matter experts or your customers. Engage existing customers with interesting content, build customer care relationships and attract prospects with what differentiates you from the crowd.

Work to create content that solicits engagement from your audience—but also don't be afraid to ask for engagement as well. Have your audience react to your posts to vote on something. Ask questions. Share polls. The possibilities are endless to start building up your Facebook engagement .

Track and analyze your results

Keep an eye on the metrics you identified earlier in goal setting and analyze the results to understand your Facebook marketing strategy’s performance and  determine your ROI . Sprout’s Facebook analytics enables you to see if you need to change the types of content, ads and engagement strategies you're employing or if what you're doing is working.

Screenshot of Facebook's summary report, including page impressions, engagement and post link clicks.

Monitor to see if your Facebook performance is increasing or decreasing month-over-month, so you can make any necessary changes to continual drive growth and performance in your Facebook marketing strategy.

4 successful Facebook marketing examples to inspire your brand

Below, we’ve selected four brands who, in different ways, have excelled with their Facebook marketing campaigns.

BMW has over 20 million followers on Facebook thanks to its image-driven content which highlights their innovations and style. The brand showcases its technology and automotive aesthetics using both brand imagery as well as user-generated content. It's posts also reflect special events and holidays.

Note their use of hashtags and emojis to add personality to what could easily otherwise seem a bit corporate. The “Learn More” button on the top of their Page leads to their main consumer site. There’s also a “mentions” tab at the top of their profile which takes the visitor to all their latest model reviews and customer comments.

BMW's Facebook page showcasing its different models and posts relevant to the holiday season.

Takeaways: Stunning imagery doesn’t have to be expensive. Leverage your user-generated content where you can to highlight your positive reviews and showcase your offerings. Plus, make sure you give your audiences access to more information so they can explore your brand even further.

Makeup retailer Sephora uses its Facebook to regularly engage with its audiences and keep them invested in the brand. They focus on striking visuals and dynamic content formats, including high-quality images and videos to promote the various brands under their umbrella.

They also use the page to promote quizzes, polls and makeup tutorials and to showcase influencer content that entertains and educates their audience. The brand’s Facebook Page is also a major tool for prompt customer service. They encourage customers to DM them for more information so they can address concerns through private messages and comments.

Sephora's Facebook post reflecting the holiday season

Takeaways: Combine your creative content with prompt and personalized responses for more dedicated customer care. Last but not least, promote your other customer care channels for maximum engagement and impact.

Wendy’s is known for their social content. On Facebook, they use a mix of video and static content, including user generated content, to build and sustain momentum around their different menu items and special offers. Plus, they respond to almost all post comments.

They also publish posts simply to engage in conversations with their followers—a strategy that has paid off. Audiences know the brand engages with them and this has built trust and customer loyalty.

Takeaways: Choose a brand persona for your Facebook presence that matches your brand values and amplify it in your content and responses. Keep your audiences engaged by responding to them promptly and ensure steady customer care to boost customer delight.

Pizza Hut’s strategy is straightforward. They use the platform to share mouthwatering posts and videos of their dishes. They also use the platform to showcase community engagement and announce promotions and specials such as discounts, limited-time deals and new or limited-time menu items. They also run contests and polls where audiences share their favorite menu item or pizza toppings.

A screenshot of Pizza Hut's Facebook page and posts

Takeaways: Your product is your USP and your customers and followers are your strength. Don’t hesitate to leverage them for creating engaging content and enhancing your share of voice. Encourage your followers to submit creative content related to your brand and share their experiences. This increases community engagement and also gives your teams plenty of content to build on.

4 Facebook marketing tools to give your strategy a boost

Facebook has many native and third-party tools to help you manage your Facebook marketing strategies. We’ll finish by highlighting just four of them. For a longer rundown, read about  12 Facebook marketing tools that can help your business scale on the platform.

Sprout Social

Use our suite of social media tools to optimize your Facebook marketing across content scheduling and audience analytics.

Manage and schedule your social media assets and receive detailed analytics on campaign performance and audience interaction through intuitive dashboards. Analyze everything from individual post reach to audience growth and ROAS from a single source of truth while managing all your other social channels.

Use Sprout’s Listening tools to understand your audiences and discover trends and topics your target audience is interested in. Find out what kind of content is resonating the most, how your audience growth is shaping and how your competitors are doing in the same space.

A screenshot of Sprout Social's Facebook Pages Report feature

Creator Studio for Facebook

Facebook’s Creator Studio helps users schedule posts, track social assets and monitor posting performance for actionable insights. It integrates with Instagram, and with Meta’s several ad features. It’s available for download on iOS and Android devices so you can manage your Facebook Page content and connect with your audience anytime, anywhere.

Facebook's Creator Studio App that lets you manage Facebook pages on the go

Using just this tool, you should be able to track trends and create an approval workflow. It’s important to note though, that it’s limited to managing only Facebook networks

Facebook Commerce Manager

For direct selling on Facebook and Instagram, this tool helps you establish a shopfront presence on both platforms. With Facebook Commerce Manager , you can create catalogs and customizable collections to help your buyers find exactly what they need, and push products they may want.

Screenshot of Facebook's Commerce Manager tool where you can sell on Facebook, Instagram or both

Customer service can be managed from the tool too, as well as returns and inventory management.

Facebook ads library

If you need a little inspiration, Facebook’s ads library is a great resource for finding out what worked, who partnered with whom and what your competition is up to.

It’s a searchable database of everything that’s running or has run across Meta’s platforms.

Screenshot of Facebook's Ad library, a searchable database of everything that’s running or has run across Meta’s platforms.

For each brand searched, you will see when their page was created, what ads are running and even ad spend (for political or social ads only). Using this tool before you craft your campaign may help you stand out from the competition.

Manage your Facebook Pages and Messenger conversations more effectively

Facebook marketing can be a complex process involving audience targeting, content creation, performance analysis and competitive intelligence. However, using Facebook’s various resources and integrating the advice above will enable you to optimize your Facebook presence.

As you build your community, use Sprout’s Facebook management tools to simplify your workflows, get deeper audience insights and manage your Pages all in one place.

Facebook Marketing FAQs

Yes! Users can find free courses on Facebook marketing on Meta Blueprint for those who want to strengthen their marketing skills across Facebook, Messenger, Instagram and WhatsApp.

It’s easy to create a Facebook business page ! Head to Facebook.com and click the menu icon (nine dots) in the top navigation bar. Click  Page under the  Create menu to get started. From here, Facebook will walk you through all of the information you need to fill out in order to completely optimize your business page.

Additional resources for Facebook Marketing

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A Facebook Marketing Template to Refresh Your Strategy and Grow Your Reach

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How to build a Facebook business Page that attracts customers

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A step-by-step guide on how to use Facebook Business Manager

Facebook Lookalike Audiences: How to optimize ads to reach new customers

5 brilliant Facebook campaigns (& why they worked)

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Top Facebook trends to try in 2024

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12 Ways to use Facebook events for your brand

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Expert tips on using Facebook for your small business

The new Facebook features every marketer should know about

Instagram vs Facebook: which is best for your brand’s strategy?

Cover photo

How to Measure Your Facebook ROI

Your Handy Guide to Facebook Marketing Terms

Build and grow stronger relationships on social

Sprout Social helps you understand and reach your audience, engage your community and measure performance with the only all-in-one social media management platform built for connection.

Business Plan Template for Facebook

  • Great for beginners
  • Ready-to-use, fully customizable Subcategory
  • Get started in seconds

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Looking to build the next big thing in social media? Planning your own Facebook-like platform requires a solid business plan that outlines your vision, target market, and growth strategy. ClickUp's Business Plan Template for Facebook is here to help you create a comprehensive roadmap for your venture!

With this template, you can:

  • Define your unique selling proposition and competitive advantage
  • Identify your target audience and develop effective marketing strategies
  • Plan revenue streams and financial projections for sustainable growth
  • Outline your product development, technology infrastructure, and scalability plans

Don't leave your social media dreams to chance. Use ClickUp's Business Plan Template for Facebook and turn your vision into a successful reality!

Business Plan Template for Facebook Benefits

A business plan template for Facebook can provide entrepreneurs and startup founders with a wide range of benefits, including:

  • Clear vision: Outlining your vision for your social media platform or online community helps you stay focused and ensures that all team members are aligned.
  • Target market analysis: Conducting a thorough analysis of your target market helps you understand your audience's needs, preferences, and behaviors, allowing you to tailor your platform to meet their specific requirements.
  • Effective marketing strategies: Developing effective marketing strategies enables you to attract and engage users, increase brand awareness, and drive user acquisition and retention.
  • Revenue streams: Identifying diverse revenue streams, such as advertising, sponsored content, or premium subscriptions, helps you create a sustainable business model and monetize your platform effectively.
  • Growth plans: Setting clear growth goals and outlining strategies to achieve them ensures that your platform continues to evolve, adapt, and expand in the ever-changing social media landscape.

Main Elements of Facebook Business Plan Template

Planning your Facebook business venture has never been easier with ClickUp's Business Plan Template for Facebook. Here are the key elements included in this template:

  • Custom Statuses: Track progress with statuses like Complete, In Progress, Needs Revision, and To Do, ensuring that each section of your business plan is accounted for and easily managed.
  • Custom Fields: Utilize custom fields such as Reference, Approved, and Section to organize and categorize your business plan, making it easy to find and update specific information.
  • Custom Views: Access different views like Topics, Status, Timeline, Business Plan, and Getting Started Guide to gain a comprehensive understanding of your plan, track milestones, and stay organized throughout the process.
  • Collaboration Tools: Leverage ClickUp's collaboration features like comments, notifications, and mentions to easily collaborate with your team, gather feedback, and ensure everyone is aligned on the business plan.

With ClickUp's Business Plan Template for Facebook, you'll have all the tools you need to create a comprehensive and effective roadmap for your social media platform or online community.

How To Use Business Plan Template for Facebook

If you're looking to create a business plan specifically for Facebook, here are four steps to help you get started:

1. Define your business objectives

Before diving into the details, it's important to clearly define your business objectives for using Facebook. Are you looking to increase brand awareness, drive traffic to your website, generate leads, or boost sales? Knowing your objectives will shape your overall strategy and help you create targeted Facebook campaigns.

Use Goals in ClickUp to define and track your business objectives for using Facebook.

2. Identify your target audience

Next, identify your target audience on Facebook. Who are your ideal customers and what demographics, interests, and behaviors do they have? Understanding your target audience will allow you to tailor your content, messaging, and ad campaigns to reach the right people and maximize your results.

Utilize custom fields in ClickUp to capture and analyze data about your target audience.

3. Plan your content strategy

Develop a content strategy for your Facebook business plan. Determine what types of content you will create, how often you will post, and what topics or themes you will focus on. Your content should align with your business objectives and resonate with your target audience. Consider using a mix of text posts, images, videos, and other engaging formats.

Use the Board view in ClickUp to visually plan and organize your content strategy.

4. Set a budget and schedule

Lastly, determine your budget and schedule for your Facebook campaigns. How much are you willing to spend on advertising and promoting your content? Allocate your budget across different campaigns and track the performance of each to optimize your spending. Additionally, create a schedule for when your posts and ads will go live to ensure consistency and maximize your reach.

Use the Calendar view in ClickUp to schedule and manage your Facebook campaigns and content calendar.

By following these steps and using ClickUp's features, you can create a comprehensive business plan for Facebook that will help you achieve your marketing goals and drive success for your business.

Get Started with ClickUp’s Business Plan Template for Facebook

Entrepreneurs and startup founders looking to launch their own social media platform or develop a similar online community can use the Business Plan Template for Facebook in ClickUp to outline their vision, target market, marketing strategies, revenue streams, and growth plans.

Here are the steps to get started:

Hit “Add Template” to sign up for ClickUp and add the template to your Workspace. Make sure you designate which Space or location in your Workspace you’d like this template applied.

Next, invite relevant members or guests to your Workspace to start collaborating.

Now you can take advantage of the full potential of this template to create a comprehensive business plan:

  • Use the Topics View to brainstorm and organize your ideas and sections of your business plan
  • The Status View will help you keep track of the progress of each section, whether it's complete, in progress, needs revision, or still to do
  • The Timeline View will give you a visual representation of your business plan's milestones and deadlines
  • The Business Plan View will provide you with a comprehensive overview of your entire plan, including all sections and details
  • The Getting Started Guide View will provide you with a step-by-step guide on how to complete each section of your business plan

Customize the template by adding the custom fields Reference, Approved, and Section to track additional information and progress.

Update the statuses of each section as you work through them to keep everyone informed of progress.

Monitor and analyze your business plan to ensure it aligns with your goals and objectives.

By using the Business Plan Template for Facebook in ClickUp, you can streamline your planning process and create a solid roadmap for your social media platform or online community.

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China's scenarios for invading Taiwan could be altered following Iran's failed attack on Israel, report says

  • China is likely analyzing Iran's failed attack on Israel to prepare for a possible invasion of Taiwan.
  • Experts believe China will focus on how Israel and its allies thwarted the attack, a report said.
  • Tensions between China and Taiwan have heightened in recent years.

Insider Today

China will analyze the failed Iranian drone and missile attack on Israel in order to better prepare for an invasion of Taiwan, experts believe.

Iran launched more than 300 drones and missiles in a direct attack on Israel last week, but Israel and its allies were able to shoot down most of the munitions.

Rupert Hammond-Chambers, the president of the US-Taiwan Business Council, told The Telegraph that China would likely look at the incident to work out how it could get past the technology and the alliance that foiled the attack.

"They will be picking apart what transpired, not just in the way in which the Iranians attacked but also how we responded – the Israelis and the coalition that supported them," he said.

"The kill rate for the drones and the missiles was extremely high, almost perfect. The walk-away for the PLA [People's Liberation Army] will be that the Americans and their allies have the technology to significantly blunt an attack," he added.

Much like Israel, Taipei expects to be able to rely on US support in the event of an attack from China, which considers Taiwan a part of its territory.

A vote in the US House of Representatives on Saturday, which saw almost $61 billion in aid for Ukraine approved by the US House, also confirmed that around $8 billion would go toward security in the Indo-Pacific region, including to Taiwan.

Related stories

However, Hammond-Chambers did not believe the pro-Taiwan alliance was operating as smoothly as in the case of Israel.

"The Jordanians, the Brits, the States and the Israelis all worked together to negate the Iranian attack. To what extent do we have that in place in North Asia?" Hammond-Chambers said, per The Telegraph.

"It's coming but I've not seen that yet – that common operating platform that allows for seamless interoperability," he added.

It follows a warning from former commander of the Office of Naval Intelligence Mike Studeman, in which he said Beijing appeared to be on the "march to war."

In an article for War on the Rocks, Studeman wrote : "The war machine of the People's Liberation Army continues to modernize at a sprint in every area."

"In 2020, Xi accelerated significant military milestones from 2035 to 2027 because he wanted China's military to modernize faster and give him Taiwan options earlier," he added.

Tensions have risen between China and Taiwan since the island's Democratic Progressive Party, which favors independence from China, won a third consecutive term in Taiwan's 2024 presidential elections.

In August 2022, following then-speaker of the House Nancy Pelosi's visit to Taiwan, tensions reached near-boiling point as China began military exercises over the island, including "live-fire drills."

In April 2023, China again launched military drills around the island after then-president Tsai Ing-wen visited the US.

At the time, China described the drills as a "stern warning against the collusion between separatist forces."

Watch: China shows how it would attack Taiwan as tensions rise

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Meta Platforms is sharing its Quest headset's operating system with rival device makers, including Microsoft , for the first time, it said on Monday, as it works to extend its influence over the emerging virtual and mixed reality industry.

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  1. How to Create a Facebook Business Page: The Complete Guide for 2022

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  1. Meta Business Suite: Manage Facebook and Instagram In One Place

    Meta Business Suite is a one-stop shop where you can manage all of your marketing and advertising activities on Facebook and Instagram. It centralizes tools that help you connect with your customers on all apps and get better business results. Whether you're using it on desktop or mobile, Meta Business Suite makes it easy to view ...

  2. Grow your small business for free with Meta Tools.

    Sell products online with Shops. Create a shop on Facebook or Instagram to build a beautiful online storefront for your business. Customers can browse and buy your products without leaving the app. Explore free marketing tools to help grow your small business. Find your audience & connect with your customers to grow your brand online.

  3. Get started with Meta Campaign Planner

    Meta Campaign Planner is a standalone tool for media planners to draft, compare, share and buy media plans across Facebook, Instagram and Meta Audience Network. Campaign Planner lets you: Create and save reservation predictions. Create multiple versions of a plan, and compare them to find the best settings for your campaign.

  4. Login and Access Meta Business Suite and Business Manager

    With Meta Business Suite or Meta Business Manager, you'll be able to: Oversee all of your Pages, accounts and business assets in one place. Easily create and manage ads for all your accounts. Track what's working best with performance insights. See everything you can do with Meta Business Suite and Meta Business Manager.

  5. Meta Business Suite content planner lesson

    Click Schedule on the bottom right when you're ready to schedule your post. To schedule stories, follow these steps: Go to Posts & Stories or Planner. Click Create story. Select whether you want to schedule a story for Facebook, Instagram, or both. Click Upload media and add a photo or video to your story.

  6. Free tools to grow your business on Facebook

    Optimize your Page. Insights: When you run and manage a Page with Facebook, you have free unlimited access to audience and ad insights. The Insights tab contains your Page overview, including engagement and what actions people took on your Page. When you run an ad on Facebook, you can go to your Ad Center tab to see how the ad is performing ...

  7. The Meta Business Tools

    The Meta Business Tools are technologies offered by Meta Platforms, Inc. and Meta Platforms Ireland Limited that help website owners and publishers, app developers, and business partners, including advertisers and others, integrate with Meta, understand and measure their products and services, and better reach and serve people who use or might ...

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    Get discovered by new customers online. Facebook and Instagram have free tools to help build your online presence: Create a Page or profile for your business. Communicate with followers using posts and stories. Meet customers and business owners in Groups. Explore free tools.

  9. How to Create & Set Up a Facebook Page for Your Business

    Add your business name and description. Name your Page after your business, or another name that people search for to find your business. Use the About section to tell people what your business does. Add a profile photo and cover photo. Choose photos that best represent your business. Many businesses choose to use their logo as a profile photo.

  10. New Facebook Business Suite Stories and Posting Features

    UPDATE on June 3, 2021 at 9AM PT: New features are now available in Facebook Business Suite, including: Posts & Stories in Calendar: Easily and efficiently access, plan and review your published and unpublished content in a singular calendar for a complete view of your organic and paid marketing activities. Create and Manage Albums: Publish and manage all of your Facebook Photos and Albums ...

  11. How to Create the Perfect Facebook Business Page [Start Guide]

    When you look at your Facebook business page, you'll see an Insights tab on the left side of your Facebook menu, between Notifications and Publishing Tools. At the top of the Insights page, you'll see your stats such as Page Likes, Post Reach, and Engagement for the week, along with a comparison to the same stats from last week.

  12. 12 Facebook Tools to Use for Growing Your Business

    Write a new social media caption in a specific tone, based on a prompt. Write a post based on a link (e.g. a blog post or a product page) Generate post ideas based on a keyword or topic (and then write posts expanding on the idea you like best) Identify and repurpose your top-performing posts.

  13. Facebook Marketing: The Complete Guide for Your Brand in 2024

    Step 1: Create a new, dedicated Page. On your main Facebook profile, click on "Pages" and "Create New Page" to generate your business Page. Give it a name and category, indicating the sector relevant to your brand. The name should match your brand or business name.

  14. 12 Best Facebook Tools to Help Your Business Boom (2024)

    Business package: $599/month. 4. Agorapulse. Agorapulse is another all-in-one social marketing and management tool. With (arguably) the best user support in the biz - and a range of useful features to match - this user-friendly tool comfortably handles all your Facebook marketing needs, big or small.

  15. 12 Facebook Management Tools in 2024 for Agencies, Brands & Creators

    1. Planable - best Facebook management tool for collaboration and scheduling. Planable is a social media management tool that allows you to drop Meta Business Suite altogether and opt for an intuitive interface, comprehensive functionality, and powerful team collaboration features. Social media calendar in Planable.

  16. Meta Business Suite: Manage Facebook and Instagram in one place

    Meta Business Suite is a one-stop shop where you can manage all of your marketing and advertising activities on Facebook and Instagram. It centralises tools that help you connect with your customers on all apps and get better business results. Whether you're using it on desktop or mobile, Meta Business Suite makes it easy to view notifications ...

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  18. Top 25 Facebook Tools for Businesses

    2. Agorapulse. With its cheapest plan starting at $49 per month on annual billing, Agorapulse is a more cost-effective option for small teams and agencies. That said, if you specifically want to use it for Facebook marketing, it offers two free tools - AdsReport Ad Reporting and Facebook Page Barometer.

  19. Business Plan Template for Facebook

    ClickUp's Business Plan Template for Facebook is here to help you create a comprehensive roadmap for your venture! With this template, you can: Define your unique selling proposition and competitive advantage. Identify your target audience and develop effective marketing strategies. Plan revenue streams and financial projections for sustainable ...

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    Posting to Twitter and Facebook is possible in all the tools we looked at. ... to become generalized for SMB tools in the near future. 2. Free plan ... media scheduling tools for small business.

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    Your project plan is a step-by-step guide that includes details on the scope ... 5 best project planning tools for small business. ... This icon shares the page you are on via Facebook Share this ...

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  25. Thames Water Delays a Business Plan Update Slated for Friday

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  30. Verizon posts fewer quarterly subscriber losses on flexible plan demand

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