how do i create a cover letter for my resume

How to Write a Cover Letter in 2024 + Examples

After weeks of heavy job search, you’re almost there!

You’ve perfected your resume. 

You’ve short-listed the coolest jobs you want to apply for.

You’ve even had a friend train you for every single interview question out there.

But then, before you can send your application and call it a day, you remember that the job ad requires a cover letter.

Now you’re stuck wondering how to write a cover letter ...

Don’t panic! We’ve got you covered. Writing a cover letter is a lot simpler than you might think. 

In this guide, we’re going to teach you how to write a cover letter that gets you the job you deserve.

• What’s a cover letter & why it’s important for your job search
• How to write a convincing cover letter that gets you the job (step-by-step!)
• How to perfect your cover letter with the Novoresume free checklist
• What excellent cover letter examples look like

New to cover letter writing? Give our resumes 101 video a watch before diving into the article!

So, let’s get started with the basics!

What is a Cover Letter? (and Why It’s Important)

A cover letter is a one-page document that you submit as part of your job application (alongside your CV or Resume). 

Its purpose is to introduce you and briefly summarize your professional background. On average, your cover letter should be from 250 to 400 words long .

A good cover letter can spark the HR manager’s interest and get them to read your resume. 

A bad cover letter, on the other hand, might mean that your application is going directly to the paper shredder. So, to make sure this doesn’t happen, it’s essential to know how to write a convincing cover letter.

How does a good cover letter look, you might ask. Well, here’s an example:

Keep in mind, though, that a cover letter is a supplement to your resume, not a replacement. Meaning, you don’t just repeat whatever is mentioned in your resume.

If you’re writing a cover letter for the first time, writing all this might seem pretty tough. After all, you’re probably not a professional writer.

The thing is, though, you don’t need to be creative, or even any good at writing. All you have to do is follow a tried-and-tested format:

• Header - Input contact information
• Greeting the hiring manager
• Opening paragraph - Grab the reader’s attention with 2-3 of your top achievements
• Second paragraph - Explain why you’re the perfect candidate for the job
• Third paragraph - Explain why you’re a good match for the company
• Formal closing

Or, here’s what this looks like in practice:

How to Write the Perfect Cover Letter (And Get Hired!)

Now that we’ve got the basics out of the way, we’re going to guide you through the process of writing a cover letter step by step. 

Step #1 - Pick the Right Cover Letter Template

A good cover letter is all about leaving the right first impression.

So, what’s a better way to leave a good impression than a well-formatted, visual template?

You can simply pick one of our hand-picked cover letter templates , and you’ll be all set in a jiffy!

As a bonus, our AI will even give you suggestions on how to improve your cover letter on the go.

Step #2 - Start the Cover Letter with a Header

As with a resume, it’s important to start your cover letter with a Contact Information section:

Here, you want to include all essential information, including:

• Phone Number
• Name of the hiring manager / their professional title
• Name of the company you’re applying to

In certain cases, you might also consider adding:

• Social Media Profiles - Any type of profile that’s relevant to your field. Social Profiles on websites like LinkedIn, GitHub (for developers), Medium (for writers), etc.
• Personal Website - If you have a personal website that somehow adds value to your application, you can mention it. Let’s say you’re a professional writer. In that case, you’d want to link to your blog.

And here’s what you shouldn’t mention in your header:

• Your Full Address 
• Unprofessional Email - Make sure your email is presentable. It’s pretty hard for a hiring manager to take you seriously if your email address is “[email protected].” Whenever applying for jobs, stick to the “[first name] + [last name] @ email provider.com” format.

Step #3 - Greet the Hiring Manager

Once you’ve properly listed your contact information, you need to start writing the cover letter contents.

The first thing to do here is to address the cover letter to the hiring manager .

That’s right, the hiring manager! Not the overly popular “Dear Sir or Madam.” You want to show your future boss that you did your research and are really passionate about working with their team.

No one wants to hire a job seeker who just spams 20+ companies and hopes to get hired in any of them.

So, how do you find out who’s the hiring manager? There are several ways to do this. 

The simplest option is to look up the head of the relevant department on LinkedIn. Let’s say you’re applying for the position of a Communication Specialist at Novoresume. The hiring manager is probably Head of Communications or Chief Communications Office.

So, you do a quick lookup on LinkedIn:

And voila! You have your hiring manager.

Or let’s say you’re applying for the position of a server. In that case, you’d be looking for the “restaurant manager.”

If this doesn’t work, you can also check out the “Team” page on the company website; there’s a good chance you’ll at least find the right person there.

Here are several other greetings you could use:

• Dear [Department] Hiring Manager
• Dear Hiring Manager
• To whom it may concern
• Dear [Department] Team

Step #4 - Write an Attention-Grabbing Introduction

First impressions matter, especially when it comes to your job search.

Recruiters get hundreds, sometimes even thousands, of applications. Chances are, they’re not going to be reading every single cover letter end-to-end.

So, it’s essential to catch their attention from the very first paragraph .

The #1 problem we see with most cover letter opening paragraphs is that they’re usually extremely generic. Most of them look something like this..

• Hey, my name is Jonathan and I’d like to work as a Sales Manager at XYZ Inc. I’ve worked as a sales manager at MadeUpCompany Inc. for 5+ years, so I believe that I’d be a good fit for the position.

See the issue here? This opening paragraph doesn’t say pretty much anything except the fact that you’ve worked the job before.

Do you know who else has similar work experience? All the other applicants you’re competing with.

Instead, you want to start off with 2-3 of your top achievements to really grab the reader’s attention. Preferably, the achievements should be as relevant as possible to the position.

So now, let’s make our previous example shine:

My name’s Michael and I’d like to help XYZ Inc. hit and exceed their sales goals as a Sales Manager. I’ve worked with Company X, a fin-tech company, for 3+ years. As a Sales Representative, I generated an average of $30,000+ in sales per month (beating the KPIs by around 40%). I believe that my previous industry experience, as well as excellence in sales, makes me the right candidate for the job.

See the difference between the two examples? If you were the hiring manager, which sales manager would you hire, Jonathan or Michael?

Now that we’ve covered the introduction, let’s talk about the body of your cover letter. This part is split into two paragraphs: the first is for explaining why you’re the perfect person for the job, and the latter is for proving that you’re a good fit for the company.

So, let’s get started...

Step #5 - Explain why you’re the perfect person for the job

This is where you show off your professional skills and convince the HR manager that you’re a better fit for the job than all the other applicants.

But first things first - before you even write anything, you need to learn what the most important requirements for the role are. So, open up the job ad and identify which of the responsibilities are the most critical.

For the sake of the example, let’s say you’re applying for the position of a Facebook Advertiser. You scan the job ad and see that the top requirements are:

• Experience managing a Facebook ad budget of $10,000+ / month
• Some skills in advertising on other platforms (Google Search + Twitter)
• Excellent copywriting skills

Now, in this section, you need to discuss how you fulfill these requirements. So, here’s how that would look for our example:

In my previous role as a Facebook Marketing Expert at XYZ Inc. I handled customer acquisition through ads, managing a monthly Facebook ad budget of $20,000+ . As the sole digital marketer at the company, I managed the ad creation & management process end-to-end. Meaning, I created the ad copy , images, picked the targeting, ran optimization trials, and so on.

Other than Facebook advertising, I’ve also delved into other online PPC channels, including:

• Google Search

Are you a student applying for your first internship? You probably don’t have a lot of work experience to show off in this section. Learn how to write an internship cover letter here.

Step #6 - Explain why you’re a good fit for the company

Once you’ve written the last paragraph, you might be thinking - I’m a shoo-in for the job! What else do I need to write? I’ll just wrap up the cover letter and hit that sweet SEND button.

Well, no. You’re not quite there yet.

The HR manager doesn’t only look at whether you’ll be good at the job or not. They’re looking for someone that’s also a good fit for the company culture.

After all, employees that don’t fit in are bound to quit, sooner or later. This ends up costing the company a ton of money, up to 50% of the employee’s annual salary . 

Meaning, you also need to convince the HR manager that you’re really passionate about working with them.

How do you do this? Well, as a start, you want to do some research about the company. You want to know things like:

• What’s the company’s business model?
• What’s the company product or service? Have you used it?
• What’s the culture like? Will someone micro-manage your work, or will you have autonomy on how you get things done?

So, get to Googling. Chances are, you’ll find all the information you need either on the company website or somewhere around the web.

Then, you need to figure out what you like about the company and turn that into text.

Let’s say, for example, you’re passionate about their product and you like the culture of innovation / independent work in the organization.

You’d write something like:

I’ve personally used the XYZ Smartphone, and I believe that it’s the most innovative tech I’ve used in years. The features such as Made-Up-Feature #1 and Made-Up-Feature #2 were real game changers for the device. 

I really admire how Company XYZ thrives for excellence for all its product lines, creating market-leading tech. As someone that thrives in a self-driven environment, I truly believe that I and Company XYZ will be a great match.

What you don’t want to do here is be super generic for the sake of having something to write. Most job seekers tend to mess this one up. Let’s take a look at a very common example we tend to see (way too often):

I’d love to work for Company XYZ because of its culture of innovation. I believe that since I’m super creative, I’d be a good fit for the company. The company values of integrity and transparency really vibe with me.

See what’s wrong here? The example doesn’t really say anything about the company. “Culture of Innovation” is something most companies claim to have. 

The same goes for “values of integrity and transparency” - the writer just googled what the values for the organization are, and said that they like them.

Any hiring manager that reads this will see through the fluff.

So, make sure to do a lot of research and come up with good reasons why you're applying.

Step #7 - Wrap up with a call to action

Finally, it’s time to finish up your cover letter and write the conclusion.

In the final paragraph, you want to:

• Wrap up any points you couldn't in the previous paragraphs. Do you have anything left to say? Any other information that could help the hiring manager make their decision? Mention it here.
• Thank the hiring manager for their time. It never hurts to be courteous, as long as you don’t come off as too needy.
• Finish the cover letter with a call to action. The very last sentence in your cover letter should be a call to action. You should ask the hiring manager to take some sort of action.

And now, let’s turn this into a practical example:

So to wrap it all up, thanks for looking into my application. I hope I can help Company X make the most out of their Facebook marketing initiatives. I'd love to further discuss how my previous success at XYZ Inc. can help you achieve your facebook marketing goals.

Step #8 - Use the right formal closing

Once you’re done with the final paragraph, all you have to do is write down a formal “goodbye” and you’re good to go.

Feel free to use one of the most popular conclusions to a cover letter:

• Best Regards,
• Kind Regards,

And we’re finally done! Before sending off the cover letter, make sure to proofread it with software like Grammarly, or maybe even get a friend to review it for you.

Does your cover letter heading include all essential information?

• Professional email
• Relevant Social Media Profiles

Do you address the right person? I.e. hiring manager in the company / your future direct supervisor

Does your introductory paragraph grab the reader's attention?

• Did you mention 2-3 of your top achievements?
• Did you use numbers and facts to back up your experience?

Do you successfully convey that you’re the right pro for the job?

• Did you identify the core requirements?
• Did you successfully convey how your experiences help you fit the requirements perfectly?

Do you convince the hiring manager that you’re passionate about the company you’re applying to?

• Did you identify the top 3 things that you like about the company?
• Did you avoid generic reasons for explaining your interest in the company?

Did you finalize the conclusion with a call to action?

Did you use the right formal closure for the cover letter?

5+ Cover Letter Examples

Need some inspiration? Read on to learn about some of the best cover letter examples we’ve seen (for different fields).

College Student Cover Letter Example

Middle Management Cover Letter Example

Career Change Cover Letter Example

Management Cover Letter Example

Senior Executive Cover Letter Example

Want to discover more examples AND learn what makes them stand out? Check out our guide to cover letter examples .

Next Steps in Your Job Search - Creating a Killer Resume

Your cover letter is only as good as your resume. If either one is weak, your entire application is for naught. 

After all, a cover letter is just an introduction. Imagine going through all this effort to leave an amazing first impression, but flopping at the end because of a mediocre resume.

...But don’t you worry, we’ve got you covered on that end, too.

If you want to learn more about Resumes & CVs, we have a dedicated FREE guide for that. Check out our complete guide on how to make a resume , as well as how to write a CV - our experts will teach you everything you need to know in order to land your dream job.

Or, if you’re already an expert, just pick one of our resume templates and get started.

Key Takeaways

Now that we’ve walked you through all the steps of writing a cover letter, let’s summarize everything we’ve learned:

• A cover letter is a 250 - 400 word document that convinces the hiring manager of your competence
• A cover letter goes in your job application alongside your resume
• Your introduction to the cover letter should grab the hiring manager’s attention and keep it all the way until the conclusion
• There are 2 main topics you need to include in your cover letter: why you’re the perfect candidate for the job & why you’re passionate about working in the company you’re applying to
• Most of the content of your cover letter should be factual , without any fluff or generalizations

At Novorésumé, we’re committed to helping you get the job you deserve, every step of the way! Follow our blog to stay up to date with the industry-leading advice. Or, check out some of our top guides…

• How to Write a Motivational Letter
• How to Write a Resume with No Work Experience
• Most Common Interview Questions and Answers

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How to Write a Cover Letter: The Ultimate Guide for 2024

3 key takeaways

What is a cover letter.

• How to write a cover letter
• Cover letter examples you can follow to start writing your own

Are you on the job hunt and trying to figure out how to write a cover letter that actually gets you an interview?

Applying for new jobs can be discouraging. To stand out, you should create personalized materials for each job you apply to—including your cover letter. And to make an impact, it can’t be mediocre; you need to make a great cover letter to get your hiring manager’s attention.

But how do you write a cover letter for every role you want without losing too much time (or sanity)? Well, let’s get into it! And by the end of this post, you'll know how to transition from a generic cover letter that gets sent to the recycling bin to a successful cover letter that lands you an interview.

Now, let's start with the very basics: what is a cover letter?

A cover letter is a document you typically send with your resume or CV when you apply for a job. It serves as an introduction to who you are and what makes you a good fit for the position. 

Your cover letter should be tailored to the specific job and company you’re applying to. It needs to highlight your relevant skills and experiences, demonstrate your enthusiasm for the job in question, and explain why you’re the best candidate for this role.

Do I really need a cover letter in 2024?

Yes, a professional cover letter is still necessary to get a job in 2024. 

A well-crafted cover letter can provide context for your job application and set you apart from other candidates. It also allows you to provide additional information about positions on your resume or explain anything unusual in your professional history (gaps between jobs, having been fired, etc.). 

Unfortunately, many candidates use cover letters inefficiently by simply repeating the information on their resume. But cover letters are a chance to show off your personality and transform the details of your resume into an engaging story. 

Here are some ways you can make your cover letter as impactful and unique as your resume:

1. Address the letter to a specific person: Right off the bat, your cover letter will be more personal than your resume because you’re addressing it to a specific individual. When possible, find out the name and title of the person in charge of hiring for the position you're applying for, and address your cover letter directly to them.

2. Show enthusiasm: Start the letter by expressing your excitement about the opportunity to work in the role you're applying to. Don’t be afraid to let your (professional) personality show with your words. 

3. Explain why you're a good fit: Use the cover letter to explain why you're the best candidate for the job, focusing on only the most relevant skills on your resume. In your cover letter, you want to focus on how your measurable accomplishments in the past make you perfect for the role you want now. 

4. Demonstrate your understanding of the company: Show that you've done your research on the company/industry, and explain how your professional experiences align with the company's goals and values.

5. Conclude with a call to action: End the letter by expressing your interest in the opportunity to interview and your availability to discuss the position further in the closing paragraph.

That last part is particularly important. Ensure you end your cover letter with your contact information and an invitation to speak further. 

Here’s an example of how you might end a cover letter: 

“Thank you for considering my application. I’m eager to bring my technical expertise and passion for helping others to your team and to make a positive impact on your customers. Please feel free to contact me at [ Your Phone Number ] or via email at [ Your Email Address ] to schedule an interview or to discuss my application further.”

Later, we’ll explore even more examples that you can use to modify your cover letters. 

But if you’re really struggling with this aspect of the job application, you should definitely try out Teal’s AI Resume Builder .

Directly from your dashboard, simply click the “Cover Letter” icon:

Generative AI will help you craft the first draft of your cover letter in seconds: 

This will write a cover letter that's tailored to the job description of the role you want and the information in your resume.

So if you're struggling to figure out how to write a cover letter for each position you're applying to, make life easier for yourself!

Sign up for Teal 100% risk-free and create a professional cover letter today .

What if I don’t have work experience?

If you don't have work experience, don't worry. You can still write a compelling cover letter! 

Check out these tips to get started:

• Emphasize your education : Highlight your education, academic achievements, and any relevant coursework or projects demonstrating your skills/abilities.
• Talk about your transferable skills : Even if you don't have direct work experience, you probably have transferable skills like teamwork, communication, problem-solving, and time management that you can highlight in your cover letter.
• Show your enthusiasm : Let your excitement for the job and the company shine through. Explain why you’re interested in the position, what you hope to gain from working there, and what you plan on contributing to the team.
• Use examples from extracurricular activities or volunteer work : If you don't have work experience, you can still demonstrate your skills and abilities through examples from your extracurricular activities or volunteer work.
• Ask for an opportunity : If you’re confident in your abilities and believe you would be a good fit for the position, don't be afraid to ask for an opportunity to interview or meet with hiring managers.

Remember, a cover letter is a chance to sell yourself and make a strong first impression.

Here’s an example cover letter with no experience by someone making a career transition from software engineering to customer success:

Dear [Hiring Manager’s Name], I’m writing to express my interest in the Customer Support Specialist role at [ Company Nam e]. After many years as a software engineer, I’ve realized my true passion lies in working directly with people and seeing the positive impact of my work on their lives. Although my background is in software engineering, I’ve always had a strong desire to help others and understand their needs. In my previous role at [ Previous Company Name ], I was successful in developing solutions to complex problems, but I found that I was missing the human connection that comes with working directly with customers. To gain practical experience in the customer support field, I’ve taken on freelance projects where I’ve provided technical support and assisted customers with their needs. Through these experiences, I’ve developed strong communication skills and the ability to listen to and understand the needs of others effectively. I believe these skills will enable me to excel in the role of Customer Support Specialist at [ Company Name ]. Thank you for considering my application. I’m eager to bring my technical expertise and passion for helping others to your team. Please feel free to contact me at [ Your Phone Number ] or via email at [ Your Email Address ] to schedule an interview or to discuss my application further. Sincerely,  [ Your Name ]

A career change cover letter can be difficult to write, particularly if you don't have much freelance or volunteer work to draw from. That said, focus on creating a story around why you want to switch paths and add any relevant accomplishments you can.

How should I format my cover letter?

Formatting your cover letter can directly affect how easily a hiring manager can pick you out from other candidates.  

But this can be tricky for job applicants because formatting your cover letter is different from formatting your resume. 

• With a resume, the formatting revolves around the content's structure and the visual layout you choose. 
• With a cover letter, you need to focus more on the structure of your content, using professional font/font sizes and highlighting relevant keywords or skills.   

To help you format your cover letter , try using the following tips:

1) Keep it concise : Aim for a single page by using clear and concise language.

2) Use a professional font : Choose a font that’s easy to read, like Arial, Calibri, or Times New Roman, and use a font size between 10 and 12 points.

3) Left-align the text : This makes your cover letter easier to read and provides a clean, professional look.

4) Include your contact information : Include your name, address, phone number, and email at the top of the cover letter.

5) Use proper margins : Leave a one-inch margin on all sides of the cover letter to provide a clean, professional look. 

6) Use bullet points : Break up blocks of text with bullet points to make it easier to read.

7) Address the hiring manager : If possible, find out the name of the hiring manager and address the cover letter directly to them. If you can't find a name, use a generic greeting like "To whom it may concern" or “To the hiring manager.”

8) Highlight relevant skills and experiences : In the body of your cover letter, emphasize your most relevant skills and experiences that match the job description. Use examples to demonstrate your expertise and how it will benefit the company.

9) Include a closing and signature : End the cover letter with a closing such as "Sincerely" or "Best regards," followed by your signature if you send a hard copy. 

10) Proofread and edit carefully : Before sending your cover letter, carefully proofread and edit it to ensure it is free of spelling and grammar errors. This step is crucial, as even small mistakes can hurt your chances of being considered for the position. 

Remember, the goal of your cover letter is to make a solid first impression, so taking the time to follow these tips and format them properly can help you achieve that.

How long should my cover letter be?

A good cover letter is brief and to the point—typically one page or less in length. Shoot for three to four paragraphs highlighting your skills, experiences, and why you’re the best candidate for the job.

If your cover letter hits two pages, you likely need to rework your draft and prioritize which skills/work experiences are truly worth mentioning. 

How should my cover letter heading look?

The heading of a cover letter should include your name, phone number, and email address. It should be located at the top of the page, either centered or aligned to the left or right margin.

Note : While some people have traditionally put their physical address on a resume, this isn’t recommended. Providing your phone number and email address is more than enough information for the hiring manager. 

Here’s an example of what a cover letter heading might look like:

Your Name (123) 456-7890 [email protected]

This gives the hiring manager all the information they need to contact you for an interview.

How should I introduce my cover letter?

The opening paragraph (or paragraphs) of your cover letter is your chance to make a solid first impression and get the hiring manager's attention. 

Here are the elements that typically build a strong intro:

• Start with a hook : Open with a sentence that grabs the reader's attention and makes them want to keep reading. You could mention the job title you're applying for or a specific achievement that makes you stand out.
• Express your enthusiasm : Let the hiring manager know you're excited about the opportunity to work for their company and the specific role you're applying for.
• Mention the job posting : Explain how you learned about the job and why you're interested in the specific role you're applying for.
• Summarize your qualifications : Briefly summarize your relevant skills, experiences, and qualifications to show why you're the best candidate for the job.

Here's an example of an effective cover letter introduction:

Dear [Hiring Manager's Name] , I was thrilled to come across the [ Job Title ] role at [ Company Name ] on [ Job Board or Website ]. As an experienced [ Skill or Relevant Experience ], I'm confident in my ability to make a positive impact on your team. I'm particularly excited about the opportunity to work with [ Company Name ] because of its reputation for [ Company's Unique Trait or Reason for Interest ]. I’m eager to bring my skills in [ Skill or Relevant Experience ] to the table and help drive [ Company's Goal or Project ].

Every cover letter will be different, but this should give you an idea of what you need for a strong introduction to yours. 

How do I end my cover letter?

The end of your cover letter is your opportunity to leave a lasting impression on the hiring manager. 

Here's how to end your cover letter strongly:

• Express gratitude : Thank the hiring manager for taking the time to review your application and for considering you for the role.
• Reiterate your interest : Reiterate your interest in the job and the company, and explain why you’re the best candidate for the role.
• Provide a call to action : Encourage the hiring manager to get in touch with you to schedule an interview or to discuss your application further. Provide your contact information to make it easy for them to reach you.

Here's an example of a strong cover letter ending:

Thank you for taking the time to review my application. I’m confident that my skills and experience make me a strong fit for the [ Job Title ] role at [ Company Name ]. I’m eager to bring my passion and dedication to the team and help drive [ Company's Goal or Project ]. Please feel free to contact me at [ Your Phone Number ] or via email at [ Your Email Address ] to schedule an interview or discuss my application further. Thank you again for considering me for this opportunity. Sincerely,  [ Your Name ]

Unique tips for writing an eye-catching cover letter

Personalize it.

When writing a personalized cover letter , start by researching the company you’re applying to. Take the time to learn about its values, mission, and goals. This will help you tailor your cover letter to the specific company and demonstrate your enthusiasm for working there. 

Then, in your cover letter, mention specific aspects of the company that you admire or align with your own values and goals. 

For example, mention the company's commitment to sustainability or innovative approach to solving industry challenges. The goal is to show the hiring manager you have a genuine interest in the company and role and that you’re the right fit for the job.

Show your personality

Your cover letter is an excellent opportunity to showcase your personality and writing style. 

Don't be afraid to inject some personality into your writing, but keep it professional and appropriate for the role you're applying for. 

Here’s a sample cover letter introduction with a bit of personality: 

Dear Hiring Manager, As someone who's as passionate about crafting narratives as I'm about meticulously analyzing data, I couldn't help but apply when I came across the Digital Marketing Specialist position at [ Company Name ]. Like a modern-day Sherlock Holmes, I'm eager to dive into the world of data-driven marketing, uncover hidden insights, and strategize solutions to help your company stand out in the digital landscape (don’t worry, you won’t need to hire a Watson 🤔 )

‍ This shows the candidate’s enthusiasm for the role and, at the very least, a small attempt at humor that can signal a good fit for the company culture. 

Highlight specific achievements

Instead of simply listing your responsibilities in past roles, focus on specific achievements and how you made a positive impact. Use concrete numbers and statistics to show your successes. 

For example, you could mention how you increased sales by a certain percentage or streamlined a process to save the company [ X number of hours ] or [ Y dollars ]. Again, the key here is to highlight the measurable successes you’ve had in the past.

Address any potential gaps 

If there are any potential concerns about your qualifications or experience, address them in your cover letter. Explain how you’ve overcome similar challenges in the past and why you’re confident in your ability to succeed in the role. 

For example, if you have limited experience in a certain area, you could mention how you’ve taken steps to develop those skills, such as taking a course or shadowing someone with more experience. 

Use keywords

Keywords are specific words or phrases that are relevant to a job position or industry, and they’re included in a resume to optimize it for applicant tracking systems (ATS) and catch the attention of recruiters. This type of software digitally scans resumes to see which candidates would most likely be a great fit for the job.

It’s also worth noting that, despite popular belief, ATS software doesn’t toss out candidates who don’t use the right terminology. Instead, it simply prioritizes candidates who appear to be better suited for the role.  

Using the right keywords can increase the chances of a resume getting past the initial screening process and into the hands of a hiring manager. Highlight specific skills and experiences relevant to the job, and use the same language and terminology as the job posting. 

Teal can help you with this in the AI Resume Builder. When you match a job description to a resume, you’ll see keywords highlighted for you: 

And if you want, you can use Teal’s generative AI to create a cover letter that already includes these resume keywords (using the same engine that powers ChatGPT, already synced with the resume you’re building in Teal). 

Sign up today and build your cover letter with Teal 100% free today!  

Make sure to check your cover letter for typos, grammatical errors, and other mistakes. A well-written cover letter can make a strong impression on the hiring manager and demonstrate your attention to detail. 

Take the time to review your cover letter carefully and ask someone else to review it as well. A second set of eyes can help catch any mistakes you may have missed.

With these tips in mind, let’s take a look at a few great cover letter examples.

Cover letter examples

Since cover letters are so tied to the unique candidate and job position, it's hard to provide anything that looks like a cover letter template. However, some short cover letter samples can serve as a good guide for writing your own.

Below, we’ll describe a fictional candidate and give you an example of what their cover letter could look like. Our goal is to help you see the structure needed for your cover letter, as well as the key information you should include. 

And you should note that many of the examples follow a similar structure. There’s no need to reinvent the wheel here. You need to have a cover letter that’s clear, concise, and easy to read. 

Let’s start with a sales cover letter.  ‍

Sales cover letter

Meet Emily, a sales professional with five years of experience in the tech industry. Emily has a proven track record of exceeding sales targets and building long-lasting relationships with clients. She’s now looking to take the next step in her career and is applying for a senior sales role at a growing tech company. ‍

Here's an example cover letter for Emily: ‍

Dear Hiring Manager, I’m writing to express my interest in the Senior Sales role at [ Company Name ]. With 5 years of experience in the tech industry and a proven track record of exceeding sales targets, I’m confident in my ability to positively contribute to your team. I was particularly drawn to [ Company Name ] because of your reputation as an innovative and forward-thinking company driving growth in the tech industry. I admire your commitment to [ Company Value or Goal ] and believe my skills and experience make me a strong fit for this role. As a sales professional at [ Current Company Name ], I’ve consistently exceeded my sales targets and have been recognized for my ability to close complex deals and build long-lasting relationships with clients. I’m confident that my experience, combined with my passion for sales and my strong work ethic, will enable me to make a positive impact at [ Company Name ]. Thank you for considering my application. I’m eager to bring my skills and experience to your team and help drive [ Company's Goal or Project ]. Please feel free to contact me at [ Your Phone Number ] or via email at [ Your Email Address ] to schedule an interview or to discuss my application further. Sincerely, [ Your Name ]

Marketing cover letter

Meet Lauren, a marketing professional with six years of experience in the tech industry. Lauren has a proven track record of creating successful marketing campaigns and building relationships with stakeholders. She is now applying for a senior marketing role. ‍

Here's an example cover letter for Lauren: ‍

Dear Hiring Manager, I’m writing to express my interest in the Senior Marketing role at [ Company Name ]. With 6 years of experience in the tech industry and a proven track record of creating successful marketing campaigns, I’m confident in my ability to contribute to your team positively. I was particularly drawn to [ Company Name ] because of your reputation as a fast-growing tech company driving innovation in the industry. I admire your commitment to [ Company Value or Goal ] and believe my skills and experience make me a strong fit for this role. In my current role as a marketing professional at [ Current Company Name ], I’ve consistently created successful marketing campaigns that have increased brand awareness and driven growth. I’ve also developed strong relationships with stakeholders, including customers, partners, and internal teams, to ensure that marketing initiatives are aligned with business goals. I’m confident that my experience, combined with my creativity and ability to think outside the box, will enable me to make a positive impact at [ Company Name ]. Thank you for considering my application. I’m eager to bring my skills and experience to your team and help drive [ Company's Goal or Project ]. Please feel free to contact me at [ Your Phone Number ] or via email at [ Your Email Address ] to schedule an interview or to discuss my application further. Sincerely,  [ Your Name ] ‍

Customer success cover letter 

Meet Jake, a customer success professional with four years of experience in the tech industry. Jake has a passion for helping customers achieve their goals with a proven track record of reducing churn and increasing customer satisfaction. He now wants to take the next step in his career and is applying for a senior customer success role. ‍

Here's an example cover letter for Jake: ‍

Dear Hiring Manager, I'm writing to express my interest in the Senior Customer Success role at [ Company Name ]. With 4 years of experience in the tech industry and a passion for helping customers achieve their goals, I believe I would be the best fit for the position.  I was particularly drawn to [ Company Name ] because of your reputation as a customer-centric company dedicated to helping customers succeed. I believe that my skills and experience, combined with my commitment to customer satisfaction, make me a strong fit for this role. As a customer success professional at [ Current Company Name ], I reduced churn by 23% and increased customer satisfaction (12%) by proactively addressing customer needs and providing tailored solutions. I'm confident that my experience, combined with my strong communication skills and ability to build relationships, will enable me to make a positive impact at [ Company Name ]. Thank you for considering my application. Please feel free to contact me at [ Your Phone Number ] or via email at [ Your Email Address ] to schedule an interview or to discuss my application further. Sincerely, [ Your Name ] ‍

Engineering cover letter

Meet Sarah, a software engineer with five years of experience in the tech industry. Sarah has a passion for solving complex problems and a proven track record of delivering high-quality software on time and within budget. She is now looking to take the next step in her career and is applying for a senior software engineer role. ‍

Here's an example cover letter for Sarah: ‍

Dear Hiring Manager, I'm writing to express my interest in the Senior Software Engineer role at [ Company Name ]. With 5 years of experience in the tech industry and a passion for solving complex problems, I'm confident I would make a valuable addition to your team. I was particularly drawn to [ Company Name ] because of your reputation as a leader in [ Industry or Technology ]. I'm excited by the opportunity to work with cutting-edge technologies and to be part of a team that is driving innovation in the industry. As a software engineer at [ Current Company Name ], I've consistently delivered high-quality software on time and within budget. Plus, I have a proven track record of using my technical skills and problem-solving abilities to develop solutions that meet the needs of the business and the customer. I'm confident that my experience, combined with my ability to work collaboratively and my commitment to continuous learning, will enable me to make a positive impact at [ Company Name ]. Thank you for considering my application. Please feel free to contact me at [Y our Phone Number ] or via email at [ Your Email Address ] to schedule an interview or to discuss my application further. Sincerely,  [ Your Name ]

Find more examples in these software engineer resumes .

Recruiting cover letter

Meet Mark, a recruiter with five years of experience in the tech industry. Mark is passionate about finding top talent and has a proven track record of sourcing and hiring top-performing candidates. ‍

Here's an example cover letter for Mark: ‍

Dear Hiring Manager, I'm writing to express my interest in the Senior Recruiter role at [ Company Name ]. With 5 years of experience in the tech industry and a passion for finding top talent, I'm confident in my ability to positively contribute to your team. I was particularly drawn to [Company Name] because of your reputation as a fast-growing technology company that’s driving innovation in the industry. I believe that my skills and experience, combined with my commitment to finding top talent, make me a strong fit for this role. In my current role as a recruiter at [Current Company Name] , I’ve consistently sourced and hired top-performing candidates who have made a positive impact on the business. I have a proven track record of using my sourcing and relationship-building skills to find top talent in a competitive market. I'm confident that my experience, combined with my ability to work collaboratively and my commitment to diversity and inclusion, will enable me to make a positive impact at [Company Name] . Thank you for considering my application. I'm eager to bring my skills and experience to your team and to help drive growth at [Company Name] . Please feel free to contact me at [Your Phone Number] or via email at [Your Email Address] to schedule an interview or to discuss my application further. Sincerely,  [ Your Name ]

Should I write my cover letter with ChatGPT?

ChatGPT is a valuable tool for job applicants looking to write one cover letter. And there are many reasons you might want to give it a try. Here are a few of the popular benefits of using ChatGPT for your cover letter: 

• Time-saving: ChatGPT can generate a personalized cover letter quickly and efficiently— leaving you with more time to focus on other aspects of your job search.
• Objective perspective: Sometimes, it can be difficult to step back and objectively assess your qualifications and experiences. ChatGPT can provide an objective perspective and generate content based on industry best practices.
• Customization: ChatGPT can be tailored to fit the user's specific needs and preferences. By providing input on the job position and company, the generated cover letter can be customized to highlight the user's relevant skills and experiences.

Ultimately, the decision to use ChatGPT to write your cover letter is a personal one that depends on individual preferences and circumstances. That said, for more helpful tips on how to write a cover letter with ChatGPT, check out the following video: 

How to write a cover letter with Teal

Writing a successful cover letter can be tricky, especially when you're going at it alone. But when you build your cover letters with Teal, you not only simplify the process but also end up with a high-quality document than you would've otherwise had.

Here's why: Teal uses generative AI to personalize your cover letter to the specific resume you're working on.

In seconds, you'll have the first draft of a great cover letter that's tailored to the job you're applying for.

And if you've been on the job hunt for a while, then you know that applying to multiple jobs is a must if you want to increase your odds of success. But cover letter writing is a time-consuming and exhausting process when you need to write one, let alone many.

Teal's cover letter builder will create perfectly tailored cover letters for all of your job applications.

Stop wasting time with generic cover letters that take hours to produce (and never get callbacks, anyway), and let Teal help you simplify the process.

Here’s how to get started:

Step One: Go sign up for Teal 

This part’s easy. Just click here and start your free trial immediately .  

Step Two: Create your resume 

Before writing your cover letter, you’ll want to generate your resume in the dashboard. Click “Resume Builder” on the left-hand side, then “New Resume” on the top: 

If you’re starting from scratch, you can import content from your LinkedIn profile with a single click: 

Once you’ve built your resume, you’ll want to make sure it’s matched to the role you want. 

Step Three: Match your job 

This step mostly matters if you’re applying to multiple jobs. Remember, the goal is to create personalized documents for each application. 

You can click the “Matching” icon from your builder and add a specific job description for the role you want: 

This will ensure Teal uses the right keywords when creating your cover letter.

Step Four: Generate your cover letter 

Now that your resume is built click the “Cover Letter” icon:

Then click the “Generate with AI” button:

And just like that, you’ll have a personalized cover letter in seconds. 

Step Five: Apply and track

Finally, you can monitor all of your applications by clicking “Job Tracker” from the side menu on the left of your screen:

That way, you can stay organized in your search to land your dream job! 

Ready to get started? Sign up for Teal and create your cover letter 100% risk-free today! 

Frequently Asked Questions

What are the key elements to include in a cover letter for 2024, how has the approach to writing cover letters changed for the job market in 2024, can i use a cover letter template for my application in 2024, or should it be completely original.

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Are Cover Letters Necessary?

Do cover letters matter these days? It depends on who you ask.

Some recruiters love learning more about each job applicant, while others find the practice antiquated. So should you write one if it might not even be read at all?

Keep reading for advice from career coaching experts, plus:

• When you should (and shouldn't) write a cover letter
• What to do when a cover letter is "optional"
• Tips for writing an effective cover letter
• What an effective cover letter template looks like

Do I Need a Cover Letter ?

In most cases, yes—you should submit a cover letter with your resume.

While the cover letter has increasingly become a divisive topic among recruiters and job seekers , it's still often listed as a requirement on job applications .

But regardless, many recruiters still think cover letters are important.

According to a 2023 study by recruitment website Zippia , more than a fourth (26 percent) of recruiters "always read cover letters " and think they're an important component of the hiring decision. And almost half (45 percent) said that not including a cover letter could get your application rejected.

So in most cases, it's best to be cautious and include one.

In short, including a cover letter will almost never hurt your job search —but it can help.

Here's how:

• It can help you stand out from the crowd . Recruiters read through countless resumes for just one role. If you have similar qualifications as other candidates, a cover letter allows you to showcase your personality and unique skills.
• It shows you're willing to go the extra mile . Searching for a new job is already a lot of effort, so it may be difficult to rationalize writing a customized cover letter for each role. But the Zippia study found that 61 percent of hiring managers consider a customized resume (with a cover letter, portfolio link, etc.) the "number one tactic for applicants to boost their chances of getting a job."
• You can address potential biases . In a perfect world, recruiters wouldn't count you out based on things like employment gaps or " job hopping ." Career coach Marlo Lyons recommends using your cover letter to "fill in any gaps" and provide context about these types of situations so recruiters don't get the wrong impression.

When You Should Include a Cover Letter

It's ultimately up to you whether you include a cover letter.

Octavia Goredema, career coach and author of Prep, Push, Pivot , says that the decision to submit a cover letter hinges on "where you are in your career journey and your personal career goals."

In addition to when it's a required part of the job posting, here are scenarios where it's in your best interest to submit one:

• If someone referred you to the job : According to Goredema, "If you were referred to an opportunity by someone at the company or have a personal history that correlates with the role, a cover letter enables you to share that."
• If you want to add additional information : Say the job you're applying to requires candidates to live on a specific coast. If you don't currently live in the area but are willing to relocate, mention that in your cover letter so you aren't automatically rejected based on your current location.
• If you're changing careers : Goredema recommends writing one "if you're in the early stages of your career or making a professional pivot. A cover letter provides the opportunity to add additional context to the information included in your resume."
• If you don't have any previous work experience : If you're new to the workforce, you may not have any applicable previous positions to include on your resume. Use your cover letter to highlight transferrable skills and explain why you think you'd still be a good fit.

Lastly, Goredema suggests that "if this is your dream job, a cover letter provides the space for you to explain with impact and highlight what you do best."

Debra Boggs, founder and CEO of D&S Executive Career Management, adds: "As long as a cover letter is well-written and error-free, it will never hurt your chances of winning an interview."

So the more important the role is to you, the more effort you should put in.

When You Shouldn't Include a Cover Letter

There are certainly times when you should send a cover letter with your resume—but are there times when you shouldn't send one in? Here are a few instances:

• If the application platform doesn't have a space to upload one : If there isn't a space for you to attach your cover letter or other supporting documents, don't sweat it. This means that other applicants won't be able to send one either.
• If the job posting doesn't require one : If the post specifically states that you shouldn't include a cover letter, it's not a trick. The recruiter likely doesn't plan to read it, so it's best to reserve your time for other job search activities .
• If you aren't a strong writer : Lyons recommends forgoing a cover letter if you aren't a good writer and don't have anyone to help you. "The cover letter could be your first impression, and a badly written one—especially with grammatical errors—could make recruiters not want to screen you for the job."
• If you don't have time : Strapped for time? Goredema suggests "[focusing] on your resume and the application requirements versus haphazardly throwing together a few sentences just to meet an application deadline."

What To Do When a Cover Letter is 'Optional'

"Optional" cover letters can feel like a trick. You want to show the recruiter you're interested in the role, but you don't want to waste your time if it isn't necessary.

Lyons recommends skipping the optional cover letter "if your resume and LinkedIn profile are complete and no further explanation is needed."

However, it can be helpful to write one if "your resume doesn't tell the whole story about you." (Think resume gaps or career changes.)

Goredema believes it can be helpful to include a cover letter, regardless of whether it's a requirement. "Why not take the opportunity? It may help you to stand out. Going the extra mile by sending a well-written, personalized cover letter can only work to your advantage versus working against you."

So it can be helpful to put in extra effort if you have more to add to your application. But you shouldn't include a subpar cover letter just for the sake of it.

7 Tips for Writing an Effective Cover Letter

Regardless of your feelings toward the now-controversial cover letter, you'll likely find yourself writing one for at least some of the jobs you apply to.

Here's how to draft one that actually grabs a recruiter's attention:

1. Keep Things Short

Lyons suggests writing "three to four paragraphs at most, with two to three sentences in each paragraph."

Goredema adds: "Avoid long rambling sentences and keep your letter concise to make it easy to read."

Even if a particular recruiter loves cover letters, they might sift through hundreds of applications to find the right candidates. So it's best to be brief.

2. Follow the Rules

Some recruiters will ask you to include a portfolio link, send the cover letter via email, ask you to answer specific questions, etc. Be sure to fully read the job post's requirements—you don't want to be counted out for failing to follow directions.

3. Don't Repeat Your Resume

Lyons cautions repeating information the recruiter already has access to. Instead, "Tell the story of you—something important that you did not cover on your resume and how that story connects to the current position."

Think of it as connecting the dots between your experience, skills and capabilities. Explain why you'd be a good fit for the role rather than repeating the skills section of your resume .

4. Use Active Voice and Action Verbs

With active voice, the subject of a sentence performs the action. Passive voice puts more emphasis on the object of the sentence.

Using active voice is more direct and straightforward. Plus, it helps keep things brief.

Aim to use active voice throughout your resume and cover letter. This will help you sound clear and confident.

Here's an example of passive voice, plus how to fix it to use active voice:

• Passive voice : The treats were eaten by the dogs.
• Active voice : The dogs ate the treats.

If you struggle with writing in active voice consistently, think about the action verbs you'd use to describe your skills and experiences.

For example, instead of "I was tasked with x," you could say, "I managed x."

5. Be Specific

Include specific examples (i.e., instead of "I'm a team player," allude to a situation where you were a team player). If you've ever taken a writing course, you've probably heard the advice "show don't tell." The same advice applies to your resume and cover letter.

You could say "I have marketing experience," but what does that communicate to the reader? Not much.

Be specific about your experience and accomplishments. Instead, say "I led a marketing campaign that increased quarterly newsletter sign-ups by 40%."

6. Proofread

Check your cover letter for grammar and spelling mistakes before submitting it to avoid a professional faux pas.

Use spellcheck or an external app like Grammarly, which is also compatible with web browsers.

7. Customize It

At best, a generic cover letter is boring or a little awkward. At worst, it can be unprofessional if what you wrote about has nothing to do with the job you're applying for.

Think about it this way: your cover letter might be the deciding factor between you and another candidate with the same skills and experience. So you want to grab the recruiter's attention.

You don't need to spend tons of time rewriting your cover letter for every job application, though. Here are a few things you can do to stand out:

• Address the hiring manager or recruiter by name (you can sometimes find this information on the LinkedIn job post)
• Include the company name and job title
• Mention what you like about the specific company and its culture
• Detail skills and experience specifically mentioned on the job post

Boggs advises to "create a template that you can easily customize to include the relevant skills and experience for each job and employer."

Read on for inspiration for your own template.

Cover Letter Template

It can be time-consuming to write a new cover letter for every job application. Here's a template you can customize for different positions:

Dear [name of recruiter, "hiring manager"] , I saw the job posting for [exact title of role] and am excited about the opportunity. [1-2 sentences detailing why you're interested in the role/company.] In my previous role, [brief description of your accomplishments beyond what your resume states.] I also have [1-2 sentences detailing relevant experience, including specific skills and level of proficiency.] [If applicable: include a short paragraph with a link to your portfolio or any other relevant links.] Thank you for your time—if you'd like to schedule an interview, please feel free to contact me [brief description of the best time and method for contact.] Sincerely, [Your Name] [Phone Number] [Email]

Cover Letter FAQs

Still wondering if you need a cover letter for your specific situation? Or if recruiters actually read every cover letter? Read on for answers.

Do I Need a Cover Letter for a Part-Time Job?

The same advice applies to part-time jobs—cover letters aren't always necessary, but they can help you stand out. If you're especially interested in a part-time role, it's a good idea to submit a cover letter.

Do I Need a Cover Letter for an Internship?

Many people who apply for internships don't have significant prior work experience, so a cover letter is especially helpful here.

Instead of previous jobs, you can talk about:

• Your education
• Extra-curricular activities
• Transferrable skills
• Volunteer experience

You can include similar points if you're looking for an entry-level job and don't have prior work experience.

Can I Use AI To Write a Cover Letter?

Proceed with caution when using ChatGPT or a similar tool to write content for you. Employers may be using AI content detectors to identify which candidates used a shortcut.

AI programs like ChatGPT create content based on their existing libraries, so content is never really "new." Meaning it's impossible to tell if you're accidentally plagiarizing someone unless you heavily edit the chatbot's answers.

Goredema points out a potential pitfall in relying too heavily on AI: "If your goal is to get an interview, you don't want there to be a huge gap between how you communicate on paper versus how you communicate in person ."

Here are a few ways you can use AI to add to the writing process :

• Checking for active voice
• Adding action verbs
• Creating a rough draft
• Checking your writing tone

Create your Europass CV

The Europass CV builder makes it easy to create your CV online. You can use it to apply for a job, education or training opportunities as well as volunteering.

The best-known CV format in Europe

The Europass CV is one of the best-known CV formats in Europe. It is easy-to-use and familiar to employers and education institutions.

You will first have to create your Europass profile with information on your education, training, work experience and skills. After you complete your Europass profile, you can create as many CVs as you want with just a few clicks. Just select which information you want to include, pick your favourite design and Europass will do the rest. 

You can create, store and share CVs in 31 languages . You can download your Europass CV, store it in your Europass Library share it with employers, with  EURES  or other job boards.

How to create a good CV

Remember that your CV is your first opportunity to communicate your skills and experiences to a future employer. It is a snapshot of who you are, your skills, your educational background, work experiences and other achievements.

Present your experience clearly

Highlight examples of your skills and experiences matching the job you are applying for. Pay close attention to the details published in the vacancy notice.

Tailor your CV

Make sure you update the ‘About Me’ section to highlight why you are the best person for the job. Do not include a full detailed history. Focus on facts and main points that match the job you have in mind.

Make it readable

Make sure your CV is easy to read. Use clear and simple language.  Use strong verbs (e.g. ‘managed’, ‘developed’, ‘increased’).

Use reverse chronological order

Always list the most recent experience on the top followed by previous ones. In case of long gaps in working or learning, include an explanation.

Polish and fine-tune

Check for spelling and grammar mistakes, provide a professional e-mail address, and add a professional photograph of yourself.

Your Europass profile

Your Europass profile is the place to keep a record of all your skills, qualifications and experiences. If you keep your Europass profile up-to-date then you will always have all the information you need to create tailored CVs and job applications quickly.

Good luck with your applications!

Find support through EU services

Eures the european job mobility portal, working abroad in other eu countries, education and training in other eu countries, you may be interested to read.

Create your Europass Cover Letter

Develop your skills through volunteering

Managing your personal information in Europass

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