how to make a bagel shop business plan

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How to Start a Bagel Shop

Written by: Carolyn Young

Carolyn Young is a business writer who focuses on entrepreneurial concepts and the business formation. She has over 25 years of experience in business roles, and has authored several entrepreneurship textbooks.

Edited by: David Lepeska

David has been writing and learning about business, finance and globalization for a quarter-century, starting with a small New York consulting firm in the 1990s.

Published on April 9, 2023 Updated on March 13, 2024

Investment range

$33,900 - $78,000

Revenue potential

$273,750 - $547,500 p.a.

Time to build

Profit potential

$54,750 - $109,500 p.a.

Industry trend

Do you love bagels? You’re not alone. Bagels were once an East coast phenomenon, but now people across the country enjoy them plain, with a cream cheese smear, toasted and buttered, as sandwich bread and in other ways. 

If you’re a bagel lover aiming to become a bagel master, you could open a bagel shop and join a billion-dollar industry. But before you start mixing the dough, you’ll want to understand the process of starting a business. 

Fortunately, this step-by-step guide lays out all you need to know to open your shop, become a bagel mogul and make some real dough! 

Looking to register your business? A limited liability company (LLC) is the best legal structure for new businesses because it is fast and simple.

Form your business immediately using ZenBusiness LLC formation service or hire one of the Best LLC Services .

Step 1: Decide if the Business Is Right for You

Pros and cons.

• Bagels are popular nationwide 
• Have fun creating new bagel flavors
• Good profit potential
• Relatively high startup costs
• Competition from established franchises

Bagel shop industry trends

Industry size and growth.

• Industry size and past growth – The U.S. bagel store industry is worth $1.4 billion in 2023 after steady growth the last five years.(( https://www.ibisworld.com/industry-statistics/market-size/bagel-stores-united-states/#:~:text=What%20is%20the%20market%20size,to%20increase%201%25%20in%202023. ))
• Growth forecast – The U.S. bagel store industry is projected to expand 1% in 2023. 
• Number of businesses – In 2023, 1,578 bagel store businesses are operating in the U.S.(( https://www.ibisworld.com/industry-statistics/number-of-businesses/bagel-stores-united-states/ ))
• Number of people employed – In 2023, the U.S. bagel store industry employs 30,094 people.(( https://www.ibisworld.com/industry-statistics/employment/bagel-stores-united-states/ ))

Trends and challenges

• Popular bagel flavors include French toast, blueberry, garlic, pumpernickel, and sesame seed.
• More customers are seeking low-calorie, vegan, and kosher bagels.
• Bagels are generally not considered healthy, which is a problem for bagel shops as consumers seek to cut down on carbohydrates.
• Supply chain issues make sourcing cream cheese difficult, creating a challenge for bagel shops, who may have to turn to homemade cream cheese.

Consumer spending

• Potential customer base –   202.07 million Americans consumed bagels in 2020. (( https://www.statista.com/statistics/281888/us-households-consumption-of-bagels-trend/ ))
• Average prices – A dozen bagels cost between $7 and $15. (( https://www.howmuchisit.org/dozen-bagels-cost/ ))

Demand hotspots

• Most popular states – The most popular states for bakers are New Jersey, New Hampshire, and New York. (( https://www.zippia.com/baker-jobs/best-states/ ))
• Least popular states – The least popular states for bakers are Mississippi, Oklahoma, and Arkansas.

What kind of people work in bagel shops?

• Gender – 54% of bakers are female, while 46% are male. (( https://www.zippia.com/baker-jobs/demographics/ ))
• Average level of education – The average baker is high school educated.
• Average age – The average baker in the US is 41.7 years old.

How much does it cost to start a bagel business?

Startup costs for a bagel shop range from $35,000 to $80,000. The largest expenses are the space rental, equipment, and an operating budget. 

You’ll need a handful of items to successfully launch your bagel shop business, including: 

• Commercial mixers
• Dough sheeters and rounders
• Commercial ranges and ovens
• Bagel boards and scoops
• Bagel baskets
• Bagel slicers

How much can you earn from a bagel shop business?

Prices for bagels, cream cheese, bagel sandwiches, beverages, and other items vary, depending on location and other factors. These calculations assume an average sale per customer of $10 and a profit margin of 20%.

In your first year or two, you could have 75 customers per day, bringing in $273,750 in annual revenue. This would mean close to $55,000 in profit, assuming that 20% margin. 

As you gain traction, you might have 150 customers per day. With annual revenue of $547,500, you’d make a tidy profit of nearly $110,000.

What barriers to entry are there?

There are a few barriers to entry for a bagel shop. Your biggest challenges will be:

• Funding the startup costs
• Competing with chain bagel shops

Related Business Ideas

How to Open a Sandwich Shop

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Step 2: hone your idea.

Now that you know what’s involved in starting a bagel shop, it’s a good idea to hone your concept in preparation to enter a competitive market. 

Market research could give you the upper hand even if you’ve got the perfect product. Conducting robust market research is crucial, as it will help you better understand your customers, your competitors, and the broader business landscape.

Analyze your Competitors 

Research bagel shops in your area to examine their products, price points, and customer reviews.

• Make a list of bagel shops that offer similar products. 
• Review your competitors’ menus – their features, pricing, and quality – and marketing strategies
• Check out their online reviews and ratings on Google, Yelp, and Facebook to get an idea of what their customers like and dislike.
• Identify your competitors’ strengths and weaknesses. 

This should identify areas where you can strengthen your business and gain a competitive edge to make better business decisions.

Why? Identify an opportunity

You’re looking for a market gap to fill. For instance, maybe the local market is missing a bagel shop that offers breakfast and lunch sandwiches, or a bagel shop with fantastic, fair-trade coffee. 

You might consider targeting a niche, such as New York style bagels.

This could jumpstart your word-of-mouth marketing and attract clients right away. 

What? Crafting the perfect bagel menu for your bagel shop

You’ll need to create a menu of bagel flavors, including creative ones, such as baked salmon or jalapeno and cheddar.

You can also offer bagel breakfast and lunch sandwiches, side items, pastries and desserts, and a variety of beverages. 

How much should you charge for bagels?

Your prices will be based on your local market, as well as your ingredients and other costs.

Once you know your costs, use this Step By Step profit margin calculator to determine your mark-up and final price points. Remember, the prices you use at launch should be subject to change if warranted by the market.

Who? Identify your target market

Your target market largely depends on your location. If you’re in an area filled with college students and young professionals, you might zero in on TikTok, Instagram, and LinkedIn. 

Where? Choose a bagel shop location

You’ll need to rent a space for your bagel shop, preferably in an area with high traffic for breakfast and lunch, such as a metro area. You can find commercial space to rent in your area on sites such as Craigslist , Crexi , and Instant Offices .

When choosing a commercial space, you may want to follow these rules of thumb:

• Central location accessible via public transport
• Ventilated and spacious, with good natural light
• Flexible lease that can be extended as your business grows
• Ready-to-use space with no major renovations or repairs needed

Step 3: Brainstorm a Bagel Shop Name

Your business name is your business identity, so choose one that encapsulates your objectives, services, and mission in just a few words. You probably want a name that’s short and easy to remember, since much of your business, and your initial business in particular, will come from word-of-mouth referrals.

Here are some ideas for brainstorming your business name:

• Short, unique, and catchy names tend to stand out
• Names that are easy to say and spell tend to do better 
• Name should be relevant to your product or service offerings
• Ask around — family, friends, colleagues, social media — for suggestions
• Including keywords, such as “bagels” or “bagel shop”, boosts SEO
• Name should allow for expansion, for ex: “Everything Euphoria” over “Worldwide Whirl Bagels”
• Avoid location-based names that might hinder future expansion
• Use online tools like the Step by Step Business Name Generator . Just type in a few keywords and hit “generate” and you’ll have dozens of suggestions at your fingertips.

Once you’ve got a list of potential names, visit the website of the US Patent and Trademark Office to make sure they are available for registration and check the availability of related domain names using our Domain Name Search tool. Using “.com” or “.org” sharply increases credibility, so it’s best to focus on these. 

Find a Domain

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Finally, make your choice among the names that pass this screening and go ahead and reserve your business name with your state, start the trademark registration process, and complete your domain registration and social media account creation. 

Your business name is one of the key differentiators that sets your business apart. Once you pick a name, reserve it and start with the branding, it’s hard to switch to a new name. So be sure to carefully consider your choice before moving forward. 

Step 4: Create a Bagel Shop Business Plan

Every business needs a plan. This will function as a guidebook to take your startup through the launch process and maintain focus on your key goals. A business plan also enables potential partners and investors to better understand your company and its vision:

• Executive Summary: Provide a brief summary of your business plan, highlighting its key points and objectives.
• Business Overview: Describe the nature of your bagel shop, its location, and the range of bagel products and services it will offer.
• Product and Services: Detail the types of bagels, spreads, beverages, and additional items your shop will serve to customers.
• Market Analysis: Analyze the local market for bagel shops, including customer preferences, demographics, and potential demand for your offerings.
• Competitive Analysis: Identify existing bagel shops and other breakfast food establishments in your area, emphasizing what sets your shop apart.
• Sales and Marketing: Explain your strategies for attracting and retaining customers, which might include promotions, loyalty programs, and online presence.
• Management Team: Introduce key team members involved in your bagel shop, highlighting their relevant experience and roles.
• Operations Plan: Outline the daily operations of your bagel shop, covering everything from sourcing ingredients to baking, serving, and maintaining the shop.
• Financial Plan: Present financial projections, including startup costs, revenue forecasts, and profit margins.
• Appendix: Include supplementary materials, such as sample menus, supplier contracts, or market research data, to support your business plan.

If you’ve never created a business plan, it can be an intimidating task. You might consider hiring a business plan specialist to create a top-notch business plan for you.

Step 5: Register Your Business

Registering your business is an absolutely crucial step — it’s the prerequisite to paying taxes, raising capital, opening a bank account, and other guideposts on the road to getting a business up and running.

Plus, registration is exciting because it makes the entire process official. Once it’s complete, you’ll have your own business! 

Choose where to register your company

Your business location is important because it can affect taxes, legal requirements, and revenue. Most people will register their business in the state where they live, but if you are planning to expand, you might consider looking elsewhere, as some states could offer real advantages when it comes to bagel shops. 

If you’re willing to move, you could really maximize your business! Keep in mind, it’s relatively easy to transfer your business to another state. 

Choose your business structure

Business entities come in several varieties, each with its pros and cons. The legal structure you choose for your bagel shop will shape your taxes, personal liability, and business registration requirements, so choose wisely. 

Here are the main options:

• Sole Proprietorship – The most common structure for small businesses makes no legal distinction between company and owner. All income goes to the owner, who’s also liable for any debts, losses, or liabilities incurred by the business. The owner pays taxes on business income on his or her personal tax return.
• General Partnership – Similar to a sole proprietorship, but for two or more people. Again, owners keep the profits and are liable for losses. The partners pay taxes on their share of business income on their personal tax returns.
• Limited Liability Company ( LLC ) – Combines the characteristics of corporations with those of sole proprietorships or partnerships. Again, the owners are not personally liable for debts.  Here’s how to form an LLC .
• C Corp – Under this structure, the business is a distinct legal entity and the owner or owners are not personally liable for its debts. Owners take profits through shareholder dividends, rather than directly. The corporation pays taxes, and owners pay taxes on their dividends, which is sometimes referred to as double taxation.  Read how to start a corporation here .
• S Corp – An S-Corporation refers to the tax classification of the business but is not a business entity. An S-Corp can be either a corporation or an LLC , which just need to elect to be an S-Corp for tax status. In an S-Corp, income is passed through directly to shareholders, who pay taxes on their share of business income on their personal tax returns.

We recommend that new business owners choose LLC as it offers liability protection and pass-through taxation while being simpler to form than a corporation. You can form an LLC in as little as five minutes using an online LLC formation service. They will check that your business name is available before filing, submit your articles of organization , and answer any questions you might have. 

Form Your LLC

Choose Your State

We recommend ZenBusiness as the Best LLC Service for 2023

Step 6: Register for Taxes

The final step before you’re able to pay taxes is getting an Employer Identification Number , or EIN. You can file for your EIN online or by mail or fax: visit the IRS website to learn more. Keep in mind, if you’ve chosen to be a sole proprietorship you can simply use your social security number as your EIN. 

Once you have your EIN, you’ll need to choose your tax year. Financially speaking, your business will operate in a calendar year (January–December) or a fiscal year, a 12-month period that can start in any month. This will determine your tax cycle, while your business structure will determine which taxes you’ll pay.

The IRS website also offers a tax-payers checklist , and taxes can be filed online.

It is important to consult an accountant or other professional to help you with your taxes to ensure you are completing them correctly.

Step 7: Fund your Business

Securing financing is your next step and there are plenty of ways to raise capital:

• Bank loans: This is the most common method but getting approved requires a rock-solid business plan and strong credit history.
• SBA-guaranteed loans: The Small Business Administration can act as guarantor, helping gain that elusive bank approval via an SBA-guaranteed loan .
• Government grants: A handful of financial assistance programs help fund entrepreneurs. Visit Grants.gov to learn which might work for you.
• Friends and Family: Reach out to friends and family to provide a business loan or investment in your concept. It’s a good idea to have legal advice when doing so because SEC regulations apply.
• Crowdfunding: Websites like  Kickstarter  and  Indiegogo  offer an increasingly popular low-risk option, in which donors fund your vision. Entrepreneurial crowdfunding sites like  Fundable  and  WeFunder  enable multiple investors to fund your business.
• Personal: Self-fund your business via your savings or the sale of property or other assets.

Bank and SBA loans are probably the best option, other than friends and family, for funding a bagel shop business. You might also try crowdfunding if you have an innovative concept.  

Step 8: Apply for Licenses/Permits

Starting a bagel shop business requires obtaining a number of licenses and permits from local, state, and federal governments.

Federal regulations, licenses, and permits associated with starting your business include doing business as (DBA), health licenses and permits from the Occupational Safety and Health Administration ( OSHA ), trademarks, copyrights, patents, and other intellectual properties, as well as industry-specific licenses and permits. 

You’ll definitely need some sort of food and health safety licenses, so be sure to check with your state and local governments for health and food service requirements. You may also need state-level and local county or city-based licenses and permits. The license requirements and how to obtain them vary, so check the websites of your state, city, and county governments or contact the appropriate person to learn more. 

You could also check this SBA guide for your state’s requirements, but we recommend using MyCorporation’s Business License Compliance Package . They will research the exact forms you need for your business and state and provide them to ensure you’re fully compliant.

This is not a step to be taken lightly, as failing to comply with legal requirements can result in hefty penalties.

If you feel overwhelmed by this step or don’t know how to begin, it might be a good idea to hire a professional to help you check all the legal boxes.

Step 9: Open a Business Bank Account

Before you start making money, you’ll need a place to keep it, and that requires opening a bank account .

Keeping your business finances separate from your personal account makes it easy to file taxes and track your company’s income, so it’s worth doing even if you’re running your bagel shop business as a sole proprietorship. Opening a business bank account is quite simple, and similar to opening a personal one. Most major banks offer accounts tailored for businesses — just inquire at your preferred bank to learn about their rates and features.

Banks vary in terms of offerings, so it’s a good idea to examine your options and select the best plan for you. Once you choose your bank, bring in your EIN (or Social Security Number if you decide on a sole proprietorship), articles of incorporation, and other legal documents and open your new account. 

Step 10: Get Business Insurance

Business insurance is an area that often gets overlooked yet it can be vital to your success as an entrepreneur. Insurance protects you from unexpected events that can have a devastating impact on your business.

Here are some types of insurance to consider:

• General liability: The most comprehensive type of insurance, acting as a catch-all for many business elements that require coverage. If you get just one kind of insurance, this is it. It even protects against bodily injury and property damage.
• Business Property: Provides coverage for your equipment and supplies.
• Equipment Breakdown Insurance: Covers the cost of replacing or repairing equipment that has broken due to mechanical issues.
• Worker’s compensation: Provides compensation to employees injured on the job.
• Property: Covers your physical space, whether it is a cart, storefront, or office.
• Commercial auto: Protection for your company-owned vehicle.
• Professional liability: Protects against claims from a client who says they suffered a loss due to an error or omission in your work.
• Business owner’s policy (BOP): This is an insurance plan that acts as an all-in-one insurance policy, a combination of the above insurance types.

Step 11: Prepare to Launch

As opening day nears, prepare for launch by reviewing and improving some key elements of your business. 

Essential software and tools

Being an entrepreneur often means wearing many hats, from marketing to sales to accounting, which can be overwhelming. Fortunately, many websites and digital tools are available to help simplify many business tasks.  

You may want to use industry-specific software, such as  Toast , eHopper , or Lavu , to manage your menu, inventory, online pickup orders, and customer loyalty program.

• Popular web-based accounting programs for smaller businesses include Quickbooks , Freshbooks , and Xero . 
• If you’re unfamiliar with basic accounting, you may want to hire a professional, especially as you begin. The consequences for filing incorrect tax documents can be harsh, so accuracy is crucial.

Create a website

Website development is crucial because your site is your online presence and needs to convince prospective clients of your expertise and professionalism. You can create your own website using services like WordPress, Wix, or Squarespace . This route is very affordable, but figuring out how to build a website can be time-consuming. If you lack tech-savvy, you can hire a web designer or developer to create a custom website for your business.

Your customers are unlikely to find your website, however, unless you follow Search Engine Optimization (SEO) practices. SEO will help your website appear closer to the top in relevant search results, a crucial element for increasing sales. 

Make sure that you optimize calls to action on your website. Experiment with text, color, size, and position of calls to action such as “Order To Go”. This can sharply increase purchases.

Here are some powerful marketing strategies for your future business:

• Social Media Teasers: Leverage the visual appeal of bagels by posting high-quality images and short videos on social media platforms, teasing upcoming flavors, specials, or behind-the-scenes glimpses to create anticipation among your audience.
• Loyalty Programs and Specials: Implement a loyalty program offering discounts or freebies after a certain number of purchases, and regularly introduce limited-time specials or promotions to keep customers excited and encourage repeat visits.
• Local Partnerships and Events: Forge partnerships with local businesses or sponsor community events to increase brand visibility. Consider participating in farmers’ markets or food festivals to introduce your bagels to a broader audience.
• Creative Sampling: Offer free samples of new or signature bagel flavors during peak hours to entice curious customers. Word of mouth is a powerful tool, and providing a taste of your delicious bagels can convert samplers into regulars.
• Innovative Catering Packages: Develop attractive catering packages for events, meetings, or gatherings. Highlight the convenience of a diverse bagel spread and emphasize customization options to appeal to a wider range of clients.
• Engaging Email Campaigns: Build an email subscriber list and send out regular newsletters with exclusive promotions, news, and insider insights. Engaging content will keep your bagel shop top-of-mind for subscribers.
• Themed Nights or Specials: Introduce themed nights or specials, such as “Bagel and Brew Fridays” or “Family Brunch Sundays,” to create a recurring schedule that customers can look forward to, fostering a sense of community around your bagel shop.
• Online Reviews and Testimonials: Encourage satisfied customers to leave positive reviews on popular review platforms. Highlight these testimonials on your social media and in-store to build trust and credibility with potential customers.
• Student and Corporate Discounts: Offer discounts for students and nearby businesses to attract regulars from local schools and offices, providing a steady stream of customers during peak hours.
• Interactive Workshops or Classes: Host bagel-making workshops or classes to engage with the community. This not only provides a unique experience but also creates an emotional connection, turning participants into loyal patrons.

Focus on USPs

Unique selling propositions, or USPs, are the characteristics of a product or service that sets it apart from the competition. Customers today are inundated with buying options, so you’ll have a real advantage if they are able to quickly grasp how your bagel shop meets their needs or wishes. It’s wise to do all you can to ensure your USPs stand out on your website and in your marketing and promotional materials, stimulating buyer desire. 

Global pizza chain Domino’s is renowned for its USP: “Hot pizza in 30 minutes or less, guaranteed.” Signature USPs for your bagel shop business could be: 

• Brilliant bagels made fresh all day!
• On the go? Grab a yummy bagel sandwich  
• The biggest bagel selection in town 

You may not like to network or use personal connections for business gain. But your personal and professional networks likely offer considerable untapped business potential. Maybe that Facebook friend you met in college is now running a bagel shop business, or a LinkedIn contact of yours is connected to dozens of potential clients. Maybe your cousin or neighbor has been working in bagel shops for years and can offer invaluable insight and industry connections. 

The possibilities are endless, so it’s a good idea to review your personal and professional networks and reach out to those with possible links to or interest in bagel shops. You’ll probably generate new customers or find companies with which you could establish a partnership. 

Step 12: Build Your Team

If you’re starting out small from a home office, you may not need any employees. But as your business grows, you will likely need workers to fill various roles. Potential positions for a bagel shop business include:

• Counter Clerk – take orders, customer service
• Bagel Maker – prepare and bake bagels
• Sandwich and Food Preparer – prepare sandwiches and other foods
• General Manager – scheduling, inventory management, accounting

At some point, you may need to hire all of these positions or simply a few, depending on the size and needs of your business. You might also hire multiple workers for a single role or a single worker for multiple roles, again depending on need. 

Free-of-charge methods to recruit employees include posting ads on popular platforms such as LinkedIn, Facebook, or Jobs.com. You might also consider a premium recruitment option, such as advertising on Indeed , Glassdoor , or ZipRecruiter . Further, if you have the resources, you could consider hiring a recruitment agency to help you find talent. 

Step 13: Start Making Money!

Bagels are beloved, so you can make great money with your own bagel shop! It takes a bit of capital, but it can be very profitable and you could soon expand to multiple locations. Someday your business might even be the next Einstein Bros Bagels! 

Now that you’ve got some business know-how, you’re ready to hit the kitchen and achieve big-time bagel success.  

• Bagel Shop Business FAQs

A bagel shop can be very profitable. You just need a great location and some creative bagel options.

A single-location bagel shop could grow by expanding their products to include sandwiches, soups or side items. It can also grow by expanding to different locations or creating a bagel shop franchise.

A bagel shop is best started as a full-time business. It takes a lot of time, work, and dedication to be successful.

Trendy bagel flavors include French toast, blueberry, garlic, pumpernickel, and sesame seed. Coffee also sells well in a bagel shop.

Is the expected profit and revenue just bagels, or does this include breakfast sandwiches and lunch sandwiches? I plan on being an owner operator and I will be the one making the bagels.

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• Decide if the Business Is Right for You
• Hone Your Idea
• Brainstorm a Bagel Shop Name
• Create a Bagel Shop Business Plan
• Register Your Business
• Register for Taxes
• Fund your Business
• Apply for Licenses/Permits
• Open a Business Bank Account
• Get Business Insurance
• Prepare to Launch
• Build Your Team
• Start Making Money!

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How to Start a Bagel Shop

Bagels are a classic breakfast food that became famous in New York City but are now enjoyed throughout the country. A bagel shop business provides bagels, which are a convenient, tasty and filling meal, to patrons for breakfast and lunch. In addition to bagels, most bagel shops also have beverages and sides, so customers can get a complete meal quickly.

Learn how to start your own Bagel Shop and whether it is the right fit for you.

Ready to form your LLC? Check out the Top LLC Formation Services .

Start a bagel shop by following these 10 steps:

• Plan your Bagel Shop
• Form your Bagel Shop into a Legal Entity
• Register your Bagel Shop for Taxes
• Open a Business Bank Account & Credit Card
• Set up Accounting for your Bagel Shop
• Get the Necessary Permits & Licenses for your Bagel Shop
• Get Bagel Shop Insurance
• Define your Bagel Shop Brand
• Create your Bagel Shop Website
• Set up your Business Phone System

We have put together this simple guide to starting your bagel shop. These steps will ensure that your new business is well planned out, registered properly and legally compliant.

Exploring your options? Check out other small business ideas .

STEP 1: Plan your business

A clear plan is essential for success as an entrepreneur. It will help you map out the specifics of your business and discover some unknowns. A few important topics to consider are:

What will you name your business?

• What are the startup and ongoing costs?
• Who is your target market?

How much can you charge customers?

Luckily we have done a lot of this research for you.

Choosing the right name is important and challenging. If you don’t already have a name in mind, visit our How to Name a Business guide or get help brainstorming a name with our Bagel Shop Name Generator

If you operate a sole proprietorship , you might want to operate under a business name other than your own name. Visit our DBA guide to learn more.

When registering a business name , we recommend researching your business name by checking:

• Your state's business records
• Federal and state trademark records
• Social media platforms
• Web domain availability .

It's very important to secure your domain name before someone else does.

Want some help naming your bagel shop?

Business name generator, what are the costs involved in opening a bagel shop.

The startup costs for a bagel shop usually total tens of thousands of dollars. Some of the largest expenses include rent, equipment costs and employee salaries (if hiring employees). Other expenses include bagel-making supplies, expenses for other foods and beverages, supplies to put bagels in and cups.

Business owners who want to keep their startup costs minimal can find a small retail location so their rent is lower. A small location will also make it easier to grab items for customers, so business owners may be able to do all the work themselves and might not need to hire an employee. Purchasing used equipment, which costs substantially less than new, can also provide significant savings.

What are the ongoing expenses for a bagel shop?

The ongoing expenses for a bagel business include rent, licensing fees, employees’ salaries, costs for bagel-making supplies and other foods, costs for beverages, and costs for serving supplies.

Who is the target market?

An ideal customer for a bagel shop business is someone who eats breakfast but doesn’t have much time. Bagels are a quick, satisfying food. Bagel shops often appeal to both people with lots of discretionary income and those on tighter budgets, because bagels are relatively inexpensive.

How does a bagel shop make money?

A bagel shop business makes money by selling bagels, other food items and beverages to customers. Some businesses may also cater events.

An article by Serious Eats looked at the price of a bagel at several bagel chains in New York (and Dunkin’ Donuts). A plain bagel ranged in price from $1.80 to $3.00, and a bagel with cream cheese ranged from $1.65 to $4.50. Prices elsewhere might be slightly lower, as New York City is known both for its bagels and high prices.

The other foods and beverages sold by bagel shops, such as fresh fruit, yogurt, coffee and tea usually cost about the same as a bagel or a bagel with cream cheese.

How much profit can a bagel shop make?

How much a bagel shop business can make depends on how many customers a business serves in a day, week, month or year. For this reason, location selection is extremely important when starting up a bagel shop. In order to succeed, a shop should be located in a busy area.

How can you make your business more profitable?

A bagel shop business can increase its profitability by upselling customers. Featuring bagel sandwiches, which sell for more than a bagel with cream cheese, and offering other options, like espresso beverages and granola, can increase the average ticket price.

Want a more guided approach? Access TRUiC's free Small Business Startup Guide - a step-by-step course for turning your business idea into reality. Get started today!

STEP 2: Form a legal entity

The most common business structure types are the sole proprietorship , partnership , limited liability company (LLC) , and corporation .

Establishing a legal business entity such as an LLC or corporation protects you from being held personally liable if your bagel shop is sued.

Form Your LLC

Read our Guide to Form Your Own LLC

Have a Professional Service Form your LLC for You

Two such reliable services:

You can form an LLC yourself and pay only the minimal state LLC costs or hire one of the Best LLC Services for a small, additional fee.

Recommended: You will need to elect a registered agent for your LLC. LLC formation packages usually include a free year of registered agent services . You can choose to hire a registered agent or act as your own.

STEP 3: Register for taxes

You will need to register for a variety of state and federal taxes before you can open for business.

In order to register for taxes you will need to apply for an EIN. It's really easy and free!

You can acquire your EIN through the IRS website . If you would like to learn more about EINs, read our article, What is an EIN?

There are specific state taxes that might apply to your business. Learn more about state sales tax and franchise taxes in our state sales tax guides.

STEP 4: Open a business bank account & credit card

Using dedicated business banking and credit accounts is essential for personal asset protection.

When your personal and business accounts are mixed, your personal assets (your home, car, and other valuables) are at risk in the event your business is sued. In business law, this is referred to as piercing your corporate veil .

Open a business bank account

Besides being a requirement when applying for business loans, opening a business bank account:

• Separates your personal assets from your company's assets, which is necessary for personal asset protection.
• Makes accounting and tax filing easier.

Recommended: Read our Best Banks for Small Business review to find the best national bank or credit union.

Get a business credit card

Getting a business credit card helps you:

• Separate personal and business expenses by putting your business' expenses all in one place.
• Build your company's credit history , which can be useful to raise money later on.

Recommended: Apply for an easy approval business credit card from BILL and build your business credit quickly.

STEP 5: Set up business accounting

Recording your various expenses and sources of income is critical to understanding the financial performance of your business. Keeping accurate and detailed accounts also greatly simplifies your annual tax filing.

Make LLC accounting easy with our LLC Expenses Cheat Sheet.

STEP 6: Obtain necessary permits and licenses

Failure to acquire necessary permits and licenses can result in hefty fines, or even cause your business to be shut down.

State & Local Business Licensing Requirements

Certain state permits and licenses may be needed to operate a bagel shop. Learn more about licensing requirements in your state by visiting SBA’s reference to state licenses and permits.

In particular, most states require retail businesses such as bagel shops to obtain a seller’s permit. A seller’s permit enables states to record and collect taxes from goods (and sometimes service) sales.

Most businesses are required to collect sales tax on the goods or services they provide. To learn more about how sales tax will affect your business, read our article, Sales Tax for Small Businesses .

STEP 7: Get business insurance

Just as with licenses and permits, your business needs insurance in order to operate safely and lawfully. Business Insurance protects your company’s financial wellbeing in the event of a covered loss.

There are several types of insurance policies created for different types of businesses with different risks. If you’re unsure of the types of risks that your business may face, begin with General Liability Insurance . This is the most common coverage that small businesses need, so it’s a great place to start for your business.

Another notable insurance policy that many businesses need is Workers’ Compensation Insurance . If your business will have employees, it’s a good chance that your state will require you to carry Workers' Compensation Coverage.

FInd out what types of insurance your Bagel Shop needs and how much it will cost you by reading our guide Business Insurance for Bagel Shop.

STEP 8: Define your brand

Your brand is what your company stands for, as well as how your business is perceived by the public. A strong brand will help your business stand out from competitors.

If you aren't feeling confident about designing your small business logo, then check out our Design Guides for Beginners , we'll give you helpful tips and advice for creating the best unique logo for your business.

Recommended : Get a logo using Truic's free logo Generator no email or sign up required, or use a Premium Logo Maker .

If you already have a logo, you can also add it to a QR code with our Free QR Code Generator . Choose from 13 QR code types to create a code for your business cards and publications, or to help spread awareness for your new website.

How to promote & market a bagel shop

All marketing efforts should be focused on residents, workers and commuters who are in the area that a bagel shop serves, which can be fairly small. Signs help draw attention to a business.

To get people in the door initially, business owners can go to nearby businesses with coupons for free bagels or coffee. Giving away free items will encourage people to visit, and word will quickly spread if people like what they have.

How to keep customers coming back

A bagel shop business can set itself apart by making authentic bagels. Many places, including coffee shops, grocery stores and diners, offer bagels. These are often frozen products that are thawed, though. A fresh-baked bagel will taste much better, and many people will specifically seek out great bagels. For this reason, business owners should take a bagel-making course.

STEP 9: Create your business website

After defining your brand and creating your logo the next step is to create a website for your business .

While creating a website is an essential step, some may fear that it’s out of their reach because they don’t have any website-building experience. While this may have been a reasonable fear back in 2015, web technology has seen huge advancements in the past few years that makes the lives of small business owners much simpler.

Here are the main reasons why you shouldn’t delay building your website:

• All legitimate businesses have websites - full stop. The size or industry of your business does not matter when it comes to getting your business online.
• Social media accounts like Facebook pages or LinkedIn business profiles are not a replacement for a business website that you own.
• Website builder tools like the GoDaddy Website Builder have made creating a basic website extremely simple. You don’t need to hire a web developer or designer to create a website that you can be proud of.

Recommended : Get started today using our recommended website builder or check out our review of the Best Website Builders .

Other popular website builders are: WordPress , WIX , Weebly , Squarespace , and Shopify .

STEP 10: Set up your business phone system

Getting a phone set up for your business is one of the best ways to help keep your personal life and business life separate and private. That’s not the only benefit; it also helps you make your business more automated, gives your business legitimacy, and makes it easier for potential customers to find and contact you.

There are many services available to entrepreneurs who want to set up a business phone system. We’ve reviewed the top companies and rated them based on price, features, and ease of use. Check out our review of the Best Business Phone Systems 2023 to find the best phone service for your small business.

Recommended Business Phone Service: Phone.com

Phone.com is our top choice for small business phone numbers because of all the features it offers for small businesses and it's fair pricing.

Is this Business Right For You?

Anyone who is passionate about food and enjoys serving other people may be well-suited for opening a bagel shop business. The business involves lots of hands-on work making bagels and brewing coffee, and business owners are regularly serving and interacting with customers.

Because bagels are mainly eaten for breakfast and lunch, bagel shops are open during the morning and, sometimes, early afternoon. Owners should be prepared to work almost every morning, although they may close one day a week so they can have a day off. Additionally, many owners close their businesses for holidays.

Want to know if you are cut out to be an entrepreneur?

Take our Entrepreneurship Quiz to find out!

Entrepreneurship Quiz

What happens during a typical day at a bagel shop?

A bagel shop business owner starts their day in the early morning making bagels, brewing coffee and preparing other food items. As the morning progresses, business picks up and business owners transition from prepping foods and drinks to serving customers. As business slows later in the day, work usually focuses on cleaning and getting ready for the next day (although any customers that come in while the business is open are still served).

What are some skills and experiences that will help you build a successful bagel shop?

Bagel business owners should, first and foremost, know how to make bagels. Many companies sell bagels wholesale that can be baked in-store, which is relatively easy to do. Business owners that want to bake their own bagels, however, should take a bagel-making course to learn the craft. There are many companies that offer short classes on bagel making. Sour Flour and  the International Culinary Center are two companies that hold workshops.

Business owners should also be familiar with how to manage their workflow and employees. Visiting other bagel shops and observing how they run their operations is a free way to get some insights. Bagel shop owners in other cities may be willing to sit down and talk, as a bagel shop in a different city won’t create competition for them.

What is the growth potential for a bagel shop?

A bagel shop business can be as small as a single location or as big as a national chain. Many successful bagel shops are regional, having a few locations in a particular area.

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Take the Next Step

Find a business mentor.

One of the greatest resources an entrepreneur can have is quality mentorship. As you start planning your business, connect with a free business resource near you to get the help you need.

Having a support network in place to turn to during tough times is a major factor of success for new business owners.

Learn from other business owners

Want to learn more about starting a business from entrepreneurs themselves? Visit Startup Savant’s startup founder series to gain entrepreneurial insights, lessons, and advice from founders themselves.

Resources to Help Women in Business

There are many resources out there specifically for women entrepreneurs. We’ve gathered necessary and useful information to help you succeed both professionally and personally:

If you’re a woman looking for some guidance in entrepreneurship, check out this great new series Women in Business created by the women of our partner Startup Savant.

How and when to build a team

A small bagel shop business can be run with just one person, but it involves a lot of work. As soon as possible, at least one employee should be hired to help expedite service during busy hours and relieve the owner of some day-to-day duties.

The next person hired is usually someone who can bake, although they may also perform other duties. Once a baker is hired and trained, the owner can take an occasional day off.

Depending on how big and busy a bagel shop is, it may be necessary to hire additional employees. A bagel shop business may have anywhere from just a few to a dozen or more employees.

According to PayScale , a baker at a bagel shop makes an average wage of $11.24 an hour. A cashier who doesn’t bake bagels earns about $8.85 per hour. Other employees’ wages may range between these two figures, depending on the level of responsibility that an employee has.

Useful Links

Industry opportunities.

• National Bagel Association

Real World Examples

• Experience of bagel owners
• Experience of family who purchased an Einstein bagel store
• Small bagel franchise

Further Reading

• Example bagel shop business plan

Have a Question? Leave a Comment!

Bagel Shop Business Plan Template & Guidebook

For aspiring entrepreneurs looking to open a new bagel shop, it can be difficult to know where to start and how to turn the idea of launching a business into reality. The #1 Bagel Shop Business Plan Template & Guidebook is an invaluable resource to those hoping to establish their own business, offering step-by-step instructions on how to create a business plan and guide them through the entire process from start to finish. This comprehensive resource provides entrepreneurs with all the information and advice they need to get their bagel shop up and running.

Get worry-free services and support to launch your business starting at $0 plus state fees.

• How to Start a Profitable Bagel Shop Business [11 Steps]
• 25 Catchy Bagel Shop Business Names:

How to Write a Bagel Shop Business Plan in 7 Steps:

1. describe the purpose of your bagel shop business..

The first step to writing your business plan is to describe the purpose of your bagel shop business. This includes describing why you are starting this type of business, and what problems it will solve for customers. This is a quick way to get your mind thinking about the customers’ problems. It also helps you identify what makes your business different from others in its industry.

It also helps to include a vision statement so that readers can understand what type of company you want to build.

Here is an example of a purpose mission statement for a bagel shop business:

Our mission is to make the freshest, most delicious bagels in the city, and to provide our customers with an enjoyable and welcoming shopping experience. We strive to create a vibrant, inviting atmosphere for our customers, and to create a positive impact in the local community by sourcing organic ingredients and supporting local suppliers.

2. Products & Services Offered by Your Bagel Shop Business.

The next step is to outline your products and services for your bagel shop business. 

When you think about the products and services that you offer, it's helpful to ask yourself the following questions:

• What is my business?
• What are the products and/or services that I offer?
• Why am I offering these particular products and/or services?
• How do I differentiate myself from competitors with similar offerings?
• How will I market my products and services?

You may want to do a comparison of your business plan against those of other competitors in the area, or even with online reviews. This way, you can find out what people like about them and what they don’t like, so that you can either improve upon their offerings or avoid doing so altogether.

3. Build a Creative Marketing Stratgey.

If you don't have a marketing plan for your bagel shop business, it's time to write one. Your marketing plan should be part of your business plan and be a roadmap to your goals. 

A good marketing plan for your bagel shop business includes the following elements:

Target market

• Who is your target market?
• What do these customers have in common?
• How many of them are there?
• How can you best reach them with your message or product?

Customer base 

• Who are your current customers? 
• Where did they come from (i.e., referrals)?
• How can their experience with your bagel shop business help make them repeat customers, consumers, visitors, subscribers, or advocates for other people in their network or industry who might also benefit from using this service, product, or brand?

Product or service description

• How does it work, what features does it have, and what are its benefits?
• Can anyone use this product or service regardless of age or gender?
• Can anyone visually see themselves using this product or service?
• How will they feel when they do so? If so, how long will the feeling last after purchasing (or trying) the product/service for the first time?

Competitive analysis

• Which companies are competing with yours today (and why)? 
• Which ones may enter into competition with yours tomorrow if they find out about it now through word-of-mouth advertising; social media networks; friends' recommendations; etc.)
• What specific advantages does each competitor offer over yours currently?

Marketing channels

• Which marketing channel do you intend to leverage to attract new customers?
• What is your estimated marketing budget needed?
• What is the projected cost to acquire a new customer?
• How many of your customers do you instead will return?

Form an LLC in your state!

4. Write Your Operational Plan.

Next, you'll need to build your operational plan. This section describes the type of business you'll be running, and includes the steps involved in your operations. 

In it, you should list:

• The equipment and facilities needed
• Who will be involved in the business (employees, contractors)
• Financial requirements for each step
• Milestones & KPIs
• Location of your business
• Zoning & permits required for the business

What equipment, supplies, or permits are needed to run a bagel shop business?

To run a Bagel Shop business, you will need the following equipment, supplies, and/or permits:

• Commercial oven to bake the bagels
• Mixers to mix dough
• Mixing bowls
• Measuring spoons and cups
• Bagel slicer and/or cutter
• Scoops for bagel toppings
• Trays for carrying bagels
• Food Service Permit
• Business License

5. Management & Organization of Your Bagel Shop Business.

The second part of your bagel shop business plan is to develop a management and organization section.

This section will cover all of the following:

• How many employees you need in order to run your bagel shop business. This should include the roles they will play (for example, one person may be responsible for managing administrative duties while another might be in charge of customer service).
• The structure of your management team. The higher-ups like yourself should be able to delegate tasks through lower-level managers who are directly responsible for their given department (inventory and sales, etc.).
• How you’re going to make sure that everyone on board is doing their job well. You’ll want check-ins with employees regularly so they have time to ask questions or voice concerns if needed; this also gives you time to offer support where necessary while staying informed on how things are going within individual departments too!

6. Bagel Shop Business Startup Expenses & Captial Needed.

This section should be broken down by month and year. If you are still in the planning stage of your business, it may be helpful to estimate how much money will be needed each month until you reach profitability.

Typically, expenses for your business can be broken into a few basic categories:

Startup Costs

Startup costs are typically the first expenses you will incur when beginning an enterprise. These include legal fees, accounting expenses, and other costs associated with getting your business off the ground. The amount of money needed to start a bagel shop business varies based on many different variables, but below are a few different types of startup costs for a bagel shop business.

Running & Operating Costs

Running costs refer to ongoing expenses related directly with operating your business over time like electricity bills or salaries paid out each month. These types of expenses will vary greatly depending on multiple variables such as location, team size, utility costs, etc.

Marketing & Sales Expenses

You should include any costs associated with marketing and sales, such as advertising and promotions, website design or maintenance. Also, consider any additional expenses that may be incurred if you decide to launch a new product or service line. For example, if your bagel shop business has an existing website that needs an upgrade in order to sell more products or services, then this should be listed here.

7. Financial Plan & Projections

A financial plan is an important part of any business plan, as it outlines how the business will generate revenue and profit, and how it will use that profit to grow and sustain itself. To devise a financial plan for your bagel shop business, you will need to consider a number of factors, including your start-up costs, operating costs, projected revenue, and expenses. 

Here are some steps you can follow to devise a financial plan for your bagel shop business plan:

• Determine your start-up costs: This will include the cost of purchasing or leasing the space where you will operate your business, as well as the cost of buying or leasing any equipment or supplies that you need to start the business.
• Estimate your operating costs: Operating costs will include utilities, such as electricity, gas, and water, as well as labor costs for employees, if any, and the cost of purchasing any materials or supplies that you will need to run your business.
• Project your revenue: To project your revenue, you will need to consider the number of customers you expect to have and the average amount they will spend on each visit. You can use this information to estimate how much money you will make from selling your products or services.
• Estimate your expenses: In addition to your operating costs, you will need to consider other expenses, such as insurance, marketing, and maintenance. You will also need to set aside money for taxes and other fees.
• Create a budget: Once you have estimated your start-up costs, operating costs, revenue, and expenses, you can use this information to create a budget for your business. This will help you to see how much money you will need to start the business, and how much profit you can expect to make.
• Develop a plan for using your profit: Finally, you will need to decide how you will use your profit to grow and sustain your business. This might include investing in new equipment, expanding the business, or saving for a rainy day.

Frequently Asked Questions About Bagel Shop Business Plans:

Why do you need a business plan for a bagel shop business.

A business plan for a bagel shop business is important because it provides a roadmap for the owners to follow and helps them understand the goals and objectives of their venture. It can help them create a budget, secure financing, identify the target market for their products, plan for marketing and promotion, secure necessary permits and licenses, calculate start-up costs, and develop operational plans. It also outlines operational procedures, staff members' roles, and describes potential risks that could affect the success of the business. In short, a business plan is essential for any business as it serves as an integral part of the overall planning process.

Who should you ask for help with your bagel shop business plan?

It is a good idea to consult an experienced business consultant or a business advisor who can help walk you through the process of creating a business plan. They should be able to provide advice and guidance on market research, choosing the right location, financial projections, and developing a strategy to succeed. Additionally, they can help connect you with resources such as financing partners or potential investors.

Can you write a bagel shop business plan yourself?

Writing a business plan for a bagel shop can be a time consuming and detailed process, but it is necessary in order to create a successful business. The process involves researching the market, setting goals and objectives, estimating financial needs and creating marketing strategies. The following steps will help you create your own business plan for a bagel shop: 1. Research the Market: Before you open a bagel shop, research the local area to determine the demand for your product and the competition in the area. Look up census data and information on competitor's products and prices to get an idea of how successful your business could be. 2. Set Goals and Objectives: After researching the market, set goals and objectives for your business that are realistic and achievable. Consider what type of bagel shop you want to create (e.g., artisanal or traditional) as well as factors such as location, hours of operation, menu items, pricing structure, etc. 3. Estimate Financial Needs: Use your goals and objectives to estimate how much capital you will need to open your bagel shop including startup costs for equipment, inventory, employees, leasing space etc. Also include an estimation of ongoing operational costs such as utilities, wages and rent expenses that will need to be covered each month. 4. Create Marketing Strategies: Develop marketing strategies to help you acquire new customers as well as retain current ones including advertising options such as radio/television commercials or social media campaigns featuring deals or discounts on certain items or events held at the store (e.g., sampling days). Additionally look into ways that you can become involved in the local community through collaborations with other businesses or charities that align with your mission or values. These steps will help you develop a comprehensive business plan for your bagel shop that includes realistic goals and objectives which show potential investors that you are serious about running a successful business.

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I'm Nick, co-founder of newfoundr.com, dedicated to helping aspiring entrepreneurs succeed. As a small business owner with over five years of experience, I have garnered valuable knowledge and insights across a diverse range of industries. My passion for entrepreneurship drives me to share my expertise with aspiring entrepreneurs, empowering them to turn their business dreams into reality.

Through meticulous research and firsthand experience, I uncover the essential steps, software, tools, and costs associated with launching and maintaining a successful business. By demystifying the complexities of entrepreneurship, I provide the guidance and support needed for others to embark on their journey with confidence.

From assessing market viability and formulating business plans to selecting the right technology and navigating the financial landscape, I am dedicated to helping fellow entrepreneurs overcome challenges and unlock their full potential. As a steadfast advocate for small business success, my mission is to pave the way for a new generation of innovative and driven entrepreneurs who are ready to make their mark on the world.

Home » Food

How to Start a Bagel Shop Business [Business Plan]

A bagel shop is usually a small limited-service shop that bakes and sells bagels, coffee, and other breakfast items. A bagel shop business can be as small as a single location or as big as a national chain. A good number of successful bagel shops are regional, having a few locations in a particular area.

A bagel is a doughnut-shaped yeast-leavened roll that is characterized by a crisp, shiny crust and a dense interior. Long regarded as a Jewish specialty item, the bagel is commonly eaten as a breakfast food or snack, often with toppings such as cream cheese and lox (smoked salmon).

Available statistics show that the market size of the bagel stores industry is $1.8bn and it is expected to increase 3.2%. Researchers estimate that fresh bagels account for $833.04 million in sales every year, while refrigerated bagel sales generate approximately $129.49 million and frozen bagels generate $27.55 million in annual sales at supermarkets, drugstores, and dollar retail chains across the nation.

Steps on How to Start a Bagel Shop Business

Conduct market research.

If you are considering starting a bagel shop, you would need reliable market research to be able to maximize profits from the business. The first step in the market research process for your bagel shop should be to develop market-based research questions in line with your overall business goal and objective.

In this regard, you should source for information that will help you maximize your business, give you reliable data, and clue of what your potential market will be looking out for from a bagel shop and also help you operate your bagel shop with less stress and build the business to profitability.

a. Who is the Target Market for Bagel Shop Business?

If you are thinking of opening a bagel shop then you should make target demographics all-encompassing. It should include children, students, migrants, entrepreneurs, business people, tourists, and every adult in the neighborhood where your bagel shop will be located.

b. Is Bagel Shop a Profitable Business?

Yes, the bagel shop business is very profitable. According to this statistic, 202.07 million Americans consumed bagels in 2020. This figure is projected to increase to 205.34 million in 2024.

c. Are There Existing Niches in the Industry?

No, there are no existing niches when it comes to the bagel shop business.

d. Who are the Major Competitors?

• Einstein Bros Bagels. Lakewood, Colorado
• Thomas’. Horsham, Pennsylvania
• Sara Lee International. Horsham, Pennsylvania
• Nature’s Own. Thomasville, Georgia
• Pepperidge Farm. Norwalk, Connecticut
• Udi’s. Boulder, Colorado
• Franz Family Bakeries. Portland, Oregon
• Trader Joe’s. Monrovia, California
• Lender’s Bagels. Horsham, Pennsylvania
• Ray’s New York Bagels. Sharon, Massachusetts
• LilyPopp Cafe – Anaheim, California
• Boil & Bake Bagels – Flower Mound, Texas
• Talia’s Grille – Philadelphia, PA
• County Farm Bagels – Winfield, Ilinois
• Bear’s Cup – Bolton, New York
• Fat Ducks Deli & Bakery – Seattle, WA
• Tega Cay Gourmet Deli – Tega Cay, SC
• The Bagel Maker – Panama City, Florida
• Ozark Mountain Bagel – Bentonville, Arizona
• Royalicious Bagel Bakery – Charles Town, West Virginia.

e. Are There County or State Regulations or Zoning Laws for Bagel Shop Business?

Yes, there are county and state regulations and zoning laws for bagel shops in the United States. Please note that the Food and Drug Administration (FDA) sets the federal Food Code but it doesn’t oversee individual bagel shops. Instead, the various states use the Food Code as the basis for their food codes. They may adopt its rules, interpret them differently or set their own rules.

It is important to also state that in the United States, you are required to follow your state’s foodservice code. Visit the FDA website for a list of food service codes by state. Use this to find the state authority handling restaurants and bars and view the laws that apply in your state.

f. Is There a Franchise for Bagel Shop Business?

Yes, there are franchise opportunities for bagel shops. Here are some of them;

• NYC Bagel and Sandwich Shop
• Davidovich Bakery NYC
• Big Apple Bagels/My Favorite Muffin
• Einstein Bros.
• Dunkin’ Donuts
• Between Rounds
• New York Bagel Café & Deli
• Brooklyn Water Bagel
• Bagel World
• Barry Bagels
• Manhattan Bagel
• The Great American Bagel Bakery.

g. What Do You Need to Start a Bagel Shop Business?

• A Feasibility Report
• Business and Marketing Plans
• Business Licenses and Permits
• A Good Shop facility
• EIN (Employer Identification Number)/Federal Tax ID Number.
• A Corporate Bank Account
• Supplies of ingredients
• Startup Capital

Memorable Bagel Shop Business Names

• Hunger Zone© Bagel Shop, Inc.
• Zone Zero® Bagel Shop, LLC
• Deep Cookers© Bagel Shop, Inc.
• Lauretta McKenzie® Bagel Shop, Inc.
• Milky Way™ Bagel Shop, Inc.
• Francis Highlander™ Bagel Shop, LLC.
• All Day© Bagel Shop, LLC
• Donie Silvans® Bagel Shop, Inc.
• George Finney© Bagel Shop, Inc.
• Day Fresh© Bagel Shop, Inc.
• Larry Duncan® Bagel Shop, LLC
• King Baker® Bagel Shop, LLC
• Lowey Martins™ Bagel Shop, LLC
• Benny Blanco© Bagel Shop, Inc.
• Alex Core® Bagel Shop, Inc.
• Mouth Full™ Bagel Shop, Inc.
• Rees Morgan™ Bagel Shop, Inc.
• Big Bite© Bagel Shop, Inc.
• Tripple Bites® Bagel Shop, LLC
• Plaxton Foods™ Bagel Shop, Inc.

Register Your Business

A. what type of business structure is best for bagel shop.

The truth is that there are several options when it comes to the business structure of a bagel shop, but the one that most players in this line of business consider is an LLC. It is common to consider an LLC because providers want to protect themselves from lawsuits.

Please note that an LLC will need an EIN if it has employees or if it will be required to file any of the excise tax forms listed below.

b. Steps to Form an LLC

• Choose a Name for Your LLC.
• File Articles of Organization.
• Choose a registered agent.
• Decide on member vs. manager management.
• Create an LLC operating agreement.
• Comply with other tax and regulatory requirements.
• File annual reports.

c. What Type of License is Needed to Open a Bagel Shop Business?

• General Business License
• Health and Safety Permit
• Food Handlers’ License
• Zonal Permits
• Signage Permit
• Operational State Facility Inspections
• A music license if you want to play recorded music in your bagel shop
• A dumpster placement permit that specifies where you can put your dumpster outside your bagel shop

d. What Type of Certification is Needed to Open a Bagel Shop Business?

You don’t need any certifications to open a bagel shop business.

e. What Documents are Needed to Open a Bagel Shop Business?

• Business and liability insurance
• Federal Tax Payer’s ID
• State Permit and Building Approval
• Certificate of Incorporation
• Business License
• Business Plan
• Employment Agreement (offer letters)
• Operating Agreement for LLCs
• Insurance Policy
• Online Terms of Use
• Online Privacy Policy Document
• Contract Document
• Company Bylaws
• Memorandum of Understanding (MoU)

f. Do You Need a Trademark, Copyright, or Patent?

If you are considering opening a bagel shop business, usually you may not have any need to file for intellectual property protection or trademark. This is because the nature of the business makes it possible for you to successfully run it without having any cause to challenge anybody in court for illegally making use of your company’s intellectual properties.

Cost Analysis and Budgeting

A. how much does it cost to start a bagel shop business.

There is no clear-cut startup cost for a bagel shop, but available data shows that the cost of starting a bagel shop ranges between $35,000 to $250,000. But if you intend to buy a bagel shop franchise, then you should look towards spending approximately $350,000.

b. What are the Costs Involved in Starting a Bagel Shop

• Business Registration Fees – $750.
• Legal expenses for obtaining licenses and permits – $1,300.
• Marketing, Branding and Promotions – $1,000.
• Business Consultant Fee – $2,500.
• Insurance – $1,400.
• Rent/Lease – $35,000.
• Other start-up expenses include commercial satellite TV subscriptions, phone and utility deposits ($1,800).
• Operational Cost (salaries of employees, payments of bills et al) – $30,000
• Start-up Inventory – $15,000
• Store Equipment (cash register, security, ventilation, signage) – $1,750
• Furnishing and Equipping the Shop and Kitchen – $50,000
• Website: $600
• Opening party: $3,000
• Miscellaneous: $2,000

c. What Factors Determine the Cost of Opening a Bagel Shop Business?

• The size of the bagel shop
• The choice of location
• The required licenses and permits
• The types of bagels (boiled, baked, and golden-brown bagels) and related products
• The cost for branding, promotion, and marketing of the bagel shop
• The cost for furnishing and equipping the facility
• The cost of insurance
• The cost for registering the business
• Source of your supplies and ongoing expenses
• Cost of recruiting and training your staff
• The cost for the purchase and customizing of uniforms
• The cost for the grand opening of the bagel shop business

d. Do You Need to Build a Facility? If YES, How Much Will It Cost?

It is not compulsory to build a new facility for your bagel shop business, but if you have the required finance, it will pay you to build your facility. The truth is that building or reconstructing a facility will help you come up with a facility that will perfectly fit into your overall business goals and vision.

e. What are the Ongoing Expenses of a Bagel Shop Business?

• Supplies (inventory expenses)
• Utility bills (internet subscriptions, phone bills, signage and software renewal fees et al)
• Salaries of employees

f. What is the Average Salary of your Staff?

• Shop Manager (Owner) – $45,000 Per Year
• Accountant – $32,630,000 Per Year
• Bakers – $30,000 Per Year
• Delivery Guys – $28,100 Per Year
• Cleaners – $25,000 Per Year
• Security Guard -$24,000 Per Year

g. How Do You Get Funding to Start a Bagel Shop Business

• Raising money from personal savings and sale of personal stocks and properties
• Raising money from investors and business partners
• Sell shares to interested investors
• Applying for a loan from your bank/banks
• Source for soft loans from your family members and friends.

Write a Business Plan

A. executive summary.

Big Bite© Bagel Shop, Inc. is a registered bagel shop business that will be located in one of the busiest business and residential districts in San Francisco, California. We have been able to lease a shop facility along a major road that can fit into the kind of bagel shop that we intend launching and the shop facility is located in a corner piece property directly opposite the largest shopping mall in San Francisco, California.

b. Products and Service

• Different types of bagels (boiled, baked, chocolate chip bagels, cinnamon raisin bagels, blueberry bagels, salt bagels, poppy seed bagels, and golden-brown bagels)
• Beverages and water

c. Mission Statement

Our mission is to establish a bagel shop business whose bagels will be celebrated for their tender, chewy texture and refined taste. We want to be one of the top 10 largest bagel brands in the United States.

Vision Statement

Our vision is to build a business that will not just sell bagels but a business of global-minded entrepreneurs.

d. Goals and Objectives

The goals and objectives of a bagel shop business are to provide a retail outlet where patrons can go to buy or order bagels if the shop has delivery options.

c. Organizational Structure

• Shop Manager (Owner)
• Delivery Guys
• Security Guard

Marketing Plan

A. swot analysis.

• Ideal location for a bagel shop business
• Highly experienced and qualified employees and management
• Access to finance from business partners
• Unique bagel recipe.
• Reliable and efficient inventory management system.
• Financial constraints may restrict the publicity and branding of the business
• A new business that will be competing with well-established bagel shops in the city.
• Inability to retain our highly experienced employees longer than we want during the teething stage of the business.

Opportunities:

• Bagels are Popular
• They are quite Affordable
• Ability to Cater to Everyone
• It’s a Niche Restaurant Type
• It’s Easier to Franchise
• You Can Be More Creative
• More Financial Aid Options
• Online market, new services, new technology, and of course the opening of new markets.
• The arrival of new bagel shop within our market space
• Economic uncertainty
• Liability problems
• The U.S. Food and Drug Administration (FDA) could change its regulatory status and decide to enforce strict regulations that can strangulate new businesses like ours.

b. How Do Bagel Shops Make Money?

Bagel shops make money by selling the following products;

c. Payment Options

• Payment with cash
• Payment via credit cards
• Payment via online bank transfer
• Payment via mobile money transfer

d. Sales & Advertising Strategies

• Introduce your bagel shop business by sending introductory letters alongside your brochure to households, gyms, schools, socialites, and other key stakeholders throughout the city where your bagel shop business is located.
• Advertise on the internet on blogs and forums, and also on social media like Twitter, Facebook, LinkedIn to get your message across
• Create a basic website for your business to give your business an online presence
• Directly market your products.
• Engage in roadshows in targeted communities from time to time to promote your bagel shop
• Join local bagel shop associations for industry trends and tips
• Provide discount days for your customers
• Advertise our business in community-based newspapers, local TV and radio stations
• List your business on yellow pages ads (local directories)
• Encourage the use of word-of-mouth marketing (referrals)

Financial Projection

A. how much should you charge for your product/service.

The price of a bagel depends on the size and type of bagel but the median prices of bagels range from $1.80 to as much as $3.00.

b. How Much Profit Do Bagel Shop Owners Make a Year?

According to industry reports, the average bagel costs around $1.80 -$3.00, while other food items tend to vary depending on location and production cost. However, note that your annual revenue as a bagel shop owner will depend on the number of sales you have per day and the average amount spent per customer.

If, for instance, you have 100 sales per day with an average sale of $6.00 for a bagel and coffee and you’re open 7 days a week, then your revenue per year will be $219,000.

c. What Factors Determine the Amount of Profit to Be Made?

• The capacity of the bagel shop
• The types of bagels and related products retailed in the shop
• The location the bagel shop is covering
• The management style of the bagel shop
• The business approach of the bagel shop
• The advertising and marketing strategies adopted by the bagel shop.
• The number of years the bagel shop is in business

d. What is the Profit Margin of a Bagel Shop?

On average, bagel shops tend to have an overall profit margin of between 7.5% and 13% annually.

e. What is the Sales Forecast?

Below is the sales forecast for a bagel shop. It is based on the location of the business and other factors as it relates to such startups in the United States;

• First Fiscal Year: $320,000
• Second Fiscal Year: $450,000
• Third Fiscal Year: $600,000

Set Up your Shop 

A. how do you choose a perfect location for bagel shop.

• The demography of the location especially as it relates to people that eat bagels regularly
• The demand for bagels in the location
• The purchasing power of businesses and residents of the location
• Accessibility of the location
• The number of bagel shops, and related businesses in the location
• The local laws and regulations in the community/state
• Traffic, parking and security et al

b. What State and City are Best to Open a Bagel Shop?

• Horsham, Pennsylvania
• Dallas-Fort Worth, Texas
• Atlanta, Georgia
• Boston, Massachusetts
• Palm Beach, Florida
• Las Vegas, Nevada
• Los Angeles, California
• New York City, New York
• San Francisco, California
• Sharon, Massachusetts.

c. What Equipment is Needed to Operate a Bagel Shop?

• Industrial Oven
• Dough Cutters.
• Dough Scrapers.
• Sauce ladles & spoons.
• Dough boxes and lids.
• Dough box trolleys.
• Sauce dispensers
• Bagel boxes
• Heat-resistant gloves
• Bagel delivery bag.

Hire Employees

When it comes to hiring employees for a standard bagel shop, you should make plans to hire a competent shop manager (you can occupy this position), account clerk, bakers, delivery guys, cleaners, and security guard.

Launch the Business Proper

In recent times, no bagel shop opens its door for business without first organizing an opening party to officially launch the business. You can choose to do a soft opening if you are operating on a low budget or you can go for a grand opening party. The bottom line is that with a proper launching of the bagel shop, you will be able to officially inform people in your city that your bagel shop is open for business.

a. What Makes a Bagel Shop Business Successful?

• Choose a good location and shop facility to launch the business
• Make available varieties of bagels (give your customers options)
• Be deliberate with your marketing sales approach
• Encourage the use of word of mouth to promote your bagel shop business
• Leverage on all available online and offline platforms to promote your bagel shop business

b. What Happens During a Typical Day at a Bagel Shop?

A typical day at a bagel shop begins with the owner making bagels, brewing coffee, and preparing other food items. As the morning progresses, everything about the business picks up and business owners move from prepping foods and drinks to serving customers. As business becomes slower later in the day, work then shifts towards cleaning and getting ready for the next day.

c. What Skills and Experience Do You Need to Build a Bagel Shop Business?

• Excellent baking and culinary skills
• Excellent customer services skills
• Interpersonal skill
• Accounting and bookkeeping skills
• Business management skills
• Bargaining skill
• Work experience in a bagel shop environment
• Experience in managing people
• Experience in business administration
• Experience in making different types of bagels.

More on Food

Bagel Shop Business Plan

Are you a bagel lover with dreams of starting your own bagel shop? Look no further! In this blog post, we will guide you through the process of creating a comprehensive bagel shop business plan. Whether you are seeking investors or simply want to have a blueprint for success, a well-crafted business plan is essential.

The bagel industry is booming, and with the right strategy and execution, your bagel shop can become a go-to destination for bagel enthusiasts in your area. This blog post will cover all the important aspects of a bagel shop business plan, including market analysis, management structure, product descriptions, marketing and sales strategies, and financial projections.

First, we will delve into the executive summary, providing an overview of your bagel shop business. This section will give readers a clear understanding of your business goals and objectives.

Next, we will discuss the company description and market analysis. This section will outline your bagel shop in detail, including its unique features and offerings. Moreover, we will identify your target market and analyze market trends to help you position your bagel shop for success.

The organization and management structure is another crucial aspect of your bagel shop business plan. We will explore the key members of your management team, the ownership structure, and the roles and responsibilities of each team member. This section will highlight the expertise and skills required to effectively run a bagel shop.

Of course, no bagel shop business plan is complete without a thorough discussion of your products, services, and operations. We will delve into the description of your bagels and other products, as well as your pricing strategy. Additionally, we will address important factors like operating hours and operations management to ensure smooth and efficient operations.

Marketing and sales strategies are vital for attracting customers and building a strong customer base. In this blog post, we will provide a comprehensive marketing plan and sales strategy to help you effectively promote your bagel shop and increase sales. We will also discuss the best methods for promoting and advertising your bagel shop to your target market.

Lastly, we will explore financial projections and funding requests. This section will outline revenue and cost projections, allowing you to plan your finances effectively. If you are seeking investment, we will guide you on how to present a compelling funding request. Additionally, we will touch upon the exit strategy, if applicable, to ensure you have a plan for the future.

Starting a bagel shop can be an exciting and rewarding venture. With a well-crafted business plan, you can set yourself up for success. So, grab a cup of coffee and join us as we dive into the world of bagel shop business plans!

Executive Summary: An Overview of Your Bagel Shop Business

The executive summary is a crucial part of your bagel shop business plan as it provides an overview of your entire business. This section should be concise, yet informative, giving readers a clear understanding of your business concept, goals, and strategies. It serves as an introduction to your business plan and should be compelling enough to capture the attention of potential investors or partners. In this section, you will summarize the key points and highlights of your bagel shop business plan.

Key components to include in your executive summary:

Business Concept: Begin by providing a brief description of your bagel shop and its unique selling proposition. Explain what sets your bagel shop apart from competitors and why customers will choose your establishment.

Objectives: Clearly state your business goals and objectives. Are you aiming to become the go-to bagel shop in your area? Do you plan to expand to multiple locations in the future? Outline your short-term and long-term objectives.

Target Market: Identify your target market and describe their preferences, demographics, and buying behaviors. This will demonstrate that you have conducted thorough market research and understand your potential customers.

Competitive Advantage: Highlight the competitive advantages your bagel shop possesses. This could include factors such as a prime location, unique flavors or ingredients, exceptional customer service, or innovative marketing strategies.

Marketing and Sales Strategy: Provide a high-level overview of your marketing and sales approach. Explain how you plan to attract customers, build brand awareness, and generate revenue. Mention any specific marketing channels or tactics you will utilize.

Financial Summary: Give a brief overview of your financial projections, including key financial indicators such as sales revenue, profitability, and return on investment. This will provide potential investors with a snapshot of the financial viability of your bagel shop.

Remember, the executive summary should be concise, typically ranging from one to two pages. It should be written in a compelling and persuasive manner, enticing readers to continue exploring the rest of your business plan. Keep in mind that although it appears at the beginning of your plan, it is often written last, after you have completed the other sections. This way, you can effectively summarize all the important aspects of your bagel shop business plan.

Company Description and Market Analysis

In the company description and market analysis section of your bagel shop business plan, you will provide a detailed description of your bagel shop, identify your target market, and conduct a comprehensive analysis of the market trends and competition. This section will give readers a deeper understanding of your business and the industry landscape.

• Detailed Description of Your Bagel Shop:
• Start by providing an overview of your bagel shop’s concept, mission, and vision.
• Describe the type of bagels you will offer, including any unique flavors or ingredients.
• Explain the ambiance and atmosphere of your shop, highlighting any special features or design elements.

Discuss your location and the rationale behind choosing it. Consider factors such as foot traffic, proximity to residential or commercial areas, and accessibility.

Target Market Identification:

• Clearly define your target market, including demographics (age, gender, income, etc.) and psychographics (lifestyle, preferences, habits, etc.).
• Explain why this specific market segment is the ideal audience for your bagel shop.

Discuss the size and growth potential of your target market, supporting your claims with market research or data.

Market Analysis and Trends:

• Conduct a thorough analysis of the bagel industry, including its current state and future outlook.
• Identify market trends, such as the increasing demand for artisanal or specialty bagels, health-conscious options, or customization.
• Explore any external factors that may impact the bagel industry, such as changing consumer preferences, economic conditions, or technological advancements.

Use industry reports, market research, and competitor analysis to support your findings.

Competitive Analysis:

• Identify your direct and indirect competitors in the local area or broader market.
• Analyze their strengths, weaknesses, and unique selling points.
• Assess their pricing strategies, customer service, marketing efforts, and market share.

Highlight how your bagel shop will differentiate itself from the competition and attract customers.

SWOT Analysis:

• Conduct a SWOT analysis (Strengths, Weaknesses, Opportunities, and Threats) for your bagel shop.
• Identify the internal strengths and weaknesses of your business, such as your team’s expertise, operational efficiency, or potential challenges.
• Evaluate external opportunities, such as untapped market segments or partnerships, that can benefit your bagel shop.
• Address potential threats, such as intense competition, changing consumer preferences, or regulatory constraints, and discuss how you plan to mitigate them.

By thoroughly describing your bagel shop, identifying your target market, and conducting a comprehensive market analysis, you will gain valuable insights into the industry and position your business for success. This section serves as the foundation for the subsequent sections of your business plan, allowing you to develop effective strategies and make informed decisions.

Organization and Management Structure

In the organization and management structure section of your bagel shop business plan, you will provide details about the key members of your management team, outline the ownership structure, and define the roles and responsibilities of each team member. This section is essential as it demonstrates that you have a well-structured and capable team to successfully run your bagel shop.

• Your Bagel Shop’s Management Team:
• Introduce the members of your management team, including their names, positions, and a brief background.
• Highlight their relevant experience in the food and beverage industry, particularly in the bakery or restaurant sectors.

Emphasize any specific skills or expertise that make your team well-suited for managing a bagel shop, such as culinary knowledge, business management, or customer service.

Ownership Structure:

• Outline the ownership structure of your bagel shop, including the names of the owners and their percentage of ownership.
• Discuss any partnerships or investors involved in the business and their roles, if applicable.

Explain the rationale behind the chosen ownership structure and how it aligns with your long-term goals.

Roles and Responsibilities of Team Members:

• Define the roles and responsibilities of each member of your management team, including the owner(s) and any key personnel.
• Specify the areas they will oversee, such as operations, finance, marketing, or customer service.
• Highlight their specific responsibilities, such as menu development, staff management, inventory control, or financial management.

Emphasize how each team member’s expertise contributes to the overall success of your bagel shop.

Staffing Plan:

• Discuss your staffing requirements, including the number of employees needed and their respective roles.
• Outline the qualifications and skills you are seeking in your staff, such as experience in the food industry, knowledge of food safety regulations, or excellent customer service skills.
• Describe your plan for recruitment, training, and retention of employees.

Mention any key positions that need to be filled initially, such as bakers, front-of-house staff, or delivery personnel.

Advisory Board or Consultants:

• If applicable, mention any external advisors or consultants you plan to engage to support your bagel shop’s operations.
• Explain the expertise they bring to the table and how their guidance will benefit your business.
• Highlight any industry experts, mentors, or professionals who will provide valuable insights or advice.

By showcasing a strong and capable management team, along with a well-defined organizational structure, you will instill confidence in potential investors, lenders, and partners. The organization and management structure section of your business plan demonstrates that you have the necessary leadership and expertise to successfully operate and grow your bagel shop.

Products, Services, and Operations

In the products, services, and operations section of your bagel shop business plan, you will provide a detailed description of your bagels and other products, discuss your pricing strategy, and outline the operational aspects of your business. This section is crucial as it showcases the core offerings of your bagel shop and how you plan to deliver them efficiently to your customers.

• Description of Bagels and Other Products:
• Provide a comprehensive description of the types of bagels you will offer, including traditional flavors and any unique or specialty options.
• Discuss the ingredients used in your bagels, emphasizing their quality and freshness.
• Highlight any other bakery products or complementary items you plan to offer, such as pastries, sandwiches, or coffee.

Explain any special dietary options you will provide, such as gluten-free or vegan bagels, to cater to a wider range of customers.

Pricing Strategy:

• Outline your pricing strategy for bagels and other products.
• Consider factors such as ingredient costs, market prices, and competitor pricing to determine your pricing structure.
• Explain any discounts, promotions, or loyalty programs you plan to implement to attract and retain customers.

Discuss how you will balance profitability with offering competitive prices.

Operating Hours and Operations Management:

• Detail the operating hours of your bagel shop, including weekdays, weekends, and holidays.
• Explain the rationale behind your chosen hours, considering factors such as customer demand, foot traffic, and operational efficiency.
• Outline your operations management plan, including the process for bagel production, inventory control, and quality assurance.

Discuss your approach to maintaining cleanliness, health, and safety standards in your facility.

Suppliers and Ingredients:

• Identify your suppliers for bagel ingredients and other bakery products.
• Highlight the quality and reliability of your suppliers, emphasizing their adherence to food safety regulations.

Discuss any local or sustainable sourcing practices you plan to implement to enhance the quality and appeal of your bagels.

Equipment and Technology:

• List the equipment and machinery needed to operate your bagel shop efficiently, such as ovens, mixers, and display cases.
• Discuss any technology you plan to utilize, such as point-of-sale systems, online ordering platforms, or customer relationship management software.
• Explain how these tools will streamline your operations, enhance customer experience, and contribute to the overall success of your bagel shop.

By providing a comprehensive description of your bagels and other products, outlining your pricing strategy, and detailing your operations management plan, you will demonstrate to readers that you have a well-thought-out approach to delivering high-quality bagels and running your business efficiently. This section of your business plan is crucial for potential investors, lenders, and partners to understand the core offerings and operational aspects of your bagel shop.

Marketing and Sales Strategy

In the marketing and sales strategy section of your bagel shop business plan, you will outline your plans to attract customers, build brand awareness, and drive sales. This section is essential as it demonstrates your ability to effectively promote your bagel shop and generate revenue.

• Marketing Plan:
• Define your target market and explain how you will reach and engage with them.
• Identify the key marketing channels you will utilize, such as online platforms, social media, local advertising, or collaborations with local businesses.
• Discuss your branding strategy, including your brand values, positioning, and visual identity.

Outline your marketing budget and allocate funds to various marketing initiatives.

Sales Strategy:

• Describe your approach to generating sales and increasing customer retention.
• Explain how you will attract customers through various sales channels, such as walk-ins, online orders, or catering services.
• Discuss your pricing strategy and any promotional offers or discounts you plan to implement.

Outline your customer service strategy, emphasizing the importance of delivering exceptional service to create loyal customers.

Promotion and Advertising Plan:

• Detail your promotional activities to create awareness and drive traffic to your bagel shop.
• Discuss any partnerships or collaborations with local businesses or influencers to expand your reach.
• Outline your advertising strategy, including online ads, print media, radio, or outdoor advertising.

Explain how you will leverage social media platforms and online marketing techniques to create buzz and engage with your target audience.

Online Presence:

• Discuss your online presence strategy, including the development and maintenance of a professional website.
• Highlight the importance of search engine optimization (SEO) and how you plan to optimize your website to rank higher in search engine results.
• Outline your social media strategy, including the platforms you will utilize, the type of content you will share, and how you will engage with your audience.

Explore the potential of online delivery platforms and how you will utilize them to reach a wider customer base.

Customer Relationship Management:

• Explain how you will build and maintain relationships with your customers.
• Discuss your plans for collecting customer feedback and implementing improvements based on their suggestions.
• Outline customer loyalty programs or incentives to encourage repeat business.
• Emphasize the importance of providing excellent customer service and resolving any customer issues promptly and satisfactorily.

By developing a comprehensive marketing and sales strategy, you will showcase your ability to attract customers, create brand awareness, and drive revenue for your bagel shop. This section of your business plan demonstrates your understanding of the importance of effective marketing and sales techniques in a competitive market.

Financial Projections and Funding Request

In the financial projections and funding request section of your bagel shop business plan, you will present your revenue and cost projections, outline your funding requirements if seeking investment, and discuss your exit strategy if applicable. This section is crucial as it demonstrates the financial viability and potential profitability of your bagel shop.

• Revenue and Cost Projections:
• Provide a detailed breakdown of your projected revenue streams, such as bagel sales, other bakery products, and any additional services you offer.
• Estimate your monthly and annual sales figures, taking into account factors such as market demand, pricing strategy, and anticipated growth.
• Discuss the cost of goods sold (COGS), including ingredients, packaging, and any direct labor costs.
• Outline other operating expenses, such as rent, utilities, marketing, insurance, and employee salaries.

Present your projected net income, highlighting your expected profitability over time.

Funding Request (If Seeking Investment):

• If you are seeking investment or financing, clearly state the amount of funding you require and the purpose for which it will be used.
• Justify the funding request by explaining how the investment will contribute to the growth and success of your bagel shop.
• Provide a breakdown of how the funds will be allocated, such as equipment purchase, marketing campaigns, working capital, or expansion plans.

Outline any potential return on investment (ROI) for investors, including projected revenue growth and profitability.

Exit Strategy (If Applicable):

• If you have plans for a potential exit from the business, such as selling the bagel shop or transferring ownership, discuss your exit strategy.
• Explain the circumstances under which you envision an exit, such as reaching a specific revenue milestone, market conditions, or personal goals.
• Discuss the potential options for exiting the business, such as finding a buyer, succession planning, or merging with another company.

Highlight any potential returns or benefits for stakeholders in the event of an exit.

Financial Assumptions and Risks:

• Clearly state the assumptions you have made in your financial projections, such as growth rates, market conditions, or pricing stability.
• Identify the potential risks and challenges that may impact the financial performance of your bagel shop, such as competition, changing consumer preferences, or economic downturns.
• Discuss how you plan to mitigate these risks and make adjustments to your financial projections if necessary.

By presenting comprehensive financial projections, demonstrating the funding requirements if seeking investment, and discussing a potential exit strategy, you will showcase the financial viability and potential return on investment for your bagel shop. This section of your business plan helps investors, lenders, and potential partners assess the financial health and potential profitability of your business.

Bagel shop business plan template + PDF

In this article, you will find an exemplary business plan for bagel shop, offering a detailed framework to guide you through establishing and managing your own bagel shop. It's crucial to understand that while all names and numbers in this bagel shop business plan template are invented for illustrative purposes, they can be adjusted to suit the specific needs and realities of your bagel shop business.

Additionally, for ease of use and customization, a Bagel Shop Business Plan PDF is available for download. This article serves as an invaluable tool for entrepreneurs who are keen on developing a robust and practical strategy for launching or growing their bagel shop, providing a clear roadmap and comprehensive insights into the industry.

How this bagel shop business plan sample was created

To create a personalized business plan for your bagel shop, all you need to do is click on "Get your business plan" . You'll be prompted to answer a few questions about your bagel shop, providing essential details about your business. Our advanced AI system will then use this information to generate a comprehensive business plan tailored to your specific needs and goals. This process takes only 5-10 minutes, after which you receive a fully structured plan. The beauty of this system lies in its flexibility; you can edit and customize the plan to perfectly align with your vision. Once finalized, you have the option to save it to your computer, ensuring that your bagel shop's roadmap to success is just a few clicks away.

Generate your custom bagel shop business plan in minutes!

Bagel shop business plan sample, executive summary, business description, market research and analysis.

• Organizational Structure and Management Team

Products or Services

Marketing and sales strategy, operations plan, financial projections, risk analysis.

Bagel Bonanza Shop, a small, owner-operated business, is poised to be a fresh addition to the downtown culinary landscape, offering freshly baked bagels, gourmet cream cheeses, and coffee to a bustling population of young professionals and college students. Through concise operational planning, keen market strategy, and a solid team of experienced crew members, Bagel Bonanza Shop aims to surpass initial investment recovery and reach its break-even point within the first year of operations.

Our financial projections for the following years are optimistic, but attainable. We expect a 15% revenue growth in our second year and steady 20% annual growth in years three and four. Within five years, we target solidifying our brand's presence in the market with a substantial 25% growth and consider expanding to a second location.

At the helm of Bagel Bonanza Shop is owner and business manager Jane Smith, flanked by Tom Johnson, our head baker, and Sarah Lee, the assistant baker. Our customer service staff Mike, Emma, and Raj ensure the smooth flow of operations and maintain our high level of customer service standards.

In the competitive bagel shop market, we consider "Downtown Deli Bagels" and "City Coffee & Bagels" as our primary competitors. However, we are confidant on building competitive uniqueness through high-quality, locally sourced ingredients, and a variety of flavors. We also aim at regular menu updates to generate customers’ interest and to stay abreast competition.

Our marketing strategy hinges on local partnerships and community engagement, enabling cross-promotion with neighborhood businesses and universities. We also plan on leveraging social media platforms such as Instagram and Facebook to connect with our young customer base effectively. We will institute a loyalty program to reward and retain regular customers.

To optimize daily operations, we have implemented efficient processes including fresh morning bakes, regular ingredient deliveries, and well-planned staff shifts. We also follow a stringent regime to conduct quality checks and regular inventory assessments to maintain optimal stock levels.

Close analysis of potential risks forms the bedrock of our contingency planning. In the face of stiff market competition, we have resolved to differentiate ourselves through quality assurance and regular menu updates. For economic downturns, we will diversify our product range to include budget-friendly options. As mitigation for possible supply chain disruptions, we will establish relationships with multiple suppliers and maintain a buffer stock of essential ingredients. In response to changing consumer trends and health and safety concerns, such as pandemics, we fully plan to adapt our offerings and implement robust security and health protocols.

At Bagel Bonanza Shop, we recognize challenges, but view them as opportunities to improve, evolve and better serve our customers. With our solid business plan and dedicated team, we are set to make a significant imprint in the downtown food industry, one bagel at a time.

Bagel Bonanza Shop is nestled in the heart of downtown, offering an accessible and appetizing destination for young professionals and college students. In an industry filled with generic fast food options, the Bagel Bonanza Shop rises above by specializing in handcrafted, authentic bagel delights unlike any other.

Bonanza Bagels was founded three years ago by Jane Smith. After having spent a decade working in major multinational food chains, Jane identified a gap in the market for a local, casual eatery providing high-quality, artisanal bagels. Leveraging her years of experience and insights, she resolved to create a venue where food lovers can experience the distinct charm and comfort of fresh, flavorful bagels - thus Bagel Bonanza Shop was born.

The mission of the Bagel Bonanza Shop is “To offer a taste of comfort and quality in every bagel” . We are unyieldingly dedicated to using prime ingredients in all our products, crafting a diverse array of bagel variations daily, and continuously innovating to accommodate the ever-evolving preferences of our customers.

In terms of legal structure, Bagel Bonanza is a Sole Proprietorship, owned and managed by Jane Smith. The business operates under a flat organizational structure, thus fostering a cooperative work space for its small team consisting of bakers, baristas, and servers.

Looking ahead, the Bagel Bonanza Shop foresees great potential. In the next six to eight years, possibilities for diversification and expansion are being considered. The future could entail the introduction of branches in other suitable locations, and also extending our offerings to include catering services for office lunches, parties, and events.

Given the current market trend, Jane believes that artisanal food shops like Bagel Bonanza have a unique advantage. Amidst the barrage of generic fast food chains, more and more consumers are seeking out food establishments that provide both quality and originality. Bagel Bonanza, with its focus on daily baked goods and a rotating creative menu, is well-positioned to meet this demand and thus attains high prospects for sustainability and expansion. In addition, the rising trend of healthier meal options also plays well for Bagel Bonanza, as we are determined to use only the freshest and most nutritious ingredients, without resorting to preservatives or additives.

To summarize, Bagel Bonanza Shop is a thriving business in downtown, brilliantly combining the legacy of traditional bagel-making with evolved, contemporary flavors to provide a distinctly delightful food experience to its patrons. Its remarkable potential for diversification, capacity for expansion, and high adaptability to consumer trends, all contribute to a promising and prosperous future for the Bagel Bonanza Shop.

The Bagel Bonanza Shop plans to tap into the growing food and beverage industry, specifically the bakery/cafe segment. This industry has seen promising growth over the past few years with increasing consumer spending in bakery products. Statistically, the global bakery product market size was valued at USD 203.8 billion in 2018 and is projected to expand at a CAGR of 3.2% from 2019 to 2025.

Our target market comprises young professionals and college students who fittingly, are the largest demographic to patronize coffee shops and enjoy gourmet bagels. Currently, millennials spend more on dining out than any other generation. These trends, coupled with the growing population of our target demographic in the downtown area, provides an ample sales avenue for Bagel Bonanza Shop.

Market needs are ever-evolving; hence, it is essential for us to keep a tab on the changing tastes and preferences. Consumers today are increasingly leaning towards healthy and convenient food options. To cater to this demand, we assure our customers of fresh ingredients with a focus on nutrition without compromising taste and quality.

Among the latest market trends is the popularity of artisanal food items. Customers are more willing to pay premium prices for goods that are handcrafted and unique in taste and presentation. This works in favor of Bagel Bonanza Shop's model of offering a variety of freshly-made artisanal bagels.

Our primary competition includes "Downtown Deli Bagels" and "City Coffee & Bagels" . "Downtown Deli Bagels" boasts a wide variety of classic bagel flavors. However, their limited store hours could be seen as a significant weakness. On the other hand, "City Coffee & Bagels" excels in the coffee department but lacks a diverse bagel assortment.

Potential barriers to entry include securing a suitable downtown location, the necessity of significant initial capital investment, building a customer base amidst competition, and maintaining a consistent quality of product and service. However, Bagel Bonanza Shop benefits from Jane's experience in the food and beverage industry and a dedicated and skilled team, which is anticipated to aid in navigating these barriers and establishing a unique presence in the market.

Organizational Structure and Management

Bagel Bonanza Shop is founded upon a simple, yet invigorating philosophy: quality is paramount. Our team is committed to deliver the prime standard in terms of product and service.

The organizational structure of Bagel Bonanza comprises of a management team, baking team and customer service team. As the owner, Jane Smith supervises the day-to-day operations and is heavily involved in business decision-making. Her role encompasses managing company policies, liaising with external consultants and advisors, innovating the product line, networking for marketing collaborations, and overseeing the staff welfare and development.

Tom Johnson and Sarah Lee form the baking team. With their extensive baking experience, they’re responsible for creating our delectable bagels, perfecting the texture and flavors and constantly innovating to introduce new kinds that rack up our product line.

Mike, Emma, and Raj constitute our customer service team. Their role is first to attend, serve and ensure high customer satisfaction and second, to garnish vital feedback regarding our offerings and service.

In the future, we plan to expand our staff as the business grows. Specifically, hiring additional bakers and customer service personnel will bolster our operations.

Human resources are the backbone of our business and we have stringent HR policies and procedures to ensure employee well-being. Perks such as flexible shifts, health benefits, regular performance reviews and rewards for exceptional work will be instituted.

While our team is highly skilled, we acknowledge the value of external consultations for specific business aspects. We have engaged the services of an accounting firm for our financial requirements, a legal firm for any necessary legal advice, and marketing consultants to aid in regularly tuning our marketing strategies.

Each member of the Bagel Bonanza family brings unique skills and passion to our collective table, always striving to adhere to our committed manifesto of quality, a wholesome environment and memorable service. Ultimately, this is what sets Bagel Bonanza apart and provides us with the motivation to keep raising the bar.

Bagel Bonanza Shop is a small business that specializes in freshly baked bagels, gourmet cream cheeses, and premium coffee. Our products are aimed at young professionals and college students in the downtown area, providing them with convenient and delicious breakfast and lunch options that cater to a variety of dietary preferences and needs.

Our bagels, which are the centerpiece of our business, are handcrafted smaller than standard bagels, making them perfect for a grab-and-go breakfast or lunch. We offer a vast range of flavors, from traditional bagels like Plain, Sesame, and Everything, to more innovative flavors like Jalapeno Cheddar, Blueberry and Vegan Multigrain. Each bagel is created using local ingredients, ensuring freshness and supporting local suppliers. The differentiating secret of Bagel Bonanza Shop lies in the traditional boiling method used in our bagel-making process. This technique gives our bagels their distinctive chewy texture, crusty exterior, and a delicious flavor profile, setting us aside from the competition.

Complementing our bagels, we also offer a decadent selection of homemade cream cheeses in an array of flavors, including Classic, Herb & Garlic, Honey Almond and Veggie. We even include vegan cream cheese as an option. For customers seeking a more substantial meal, Bagel Bonanza Shop also provides sandwich options where customers can choose their preferred bagel, spread, and fillings.

In addition to our food offerings, we also take great pride in our carefully sourced and expertly brewed coffee. Over and above, we also offer several other beverages such as freshly consumed orange juice, herbal and regular tea, and resort-style smoothies.

Our unique selling point is the combination of the traditional boiling method we use for our bagels, alongside a frequently changing menu reflecting seasonal produce and customer preferences. Additionally, making Bagel Bonanza Shop unique to its competitors is its commitment to sourcing its products locally where possible. This not only results in fresh, high-quality bagels, cream cheeses, and beverages but also reduces shipping costs and helps support local businesses.

This business operates under the legal structure of a small business, with a flat organizational structure and an owner-operator model. There are currently no patents, trademarks, or copyrights associated with this business. However, the business maintains a proprietary recipe for its bagels.

The business's operations rely heavily on its suppliers. The flour and other dry goods are sourced from a local mill, while fruits and vegetables for our sandwiches and smoothies are purchased from a local farm. Dairy ingredients, including milk for coffee and ingredients for cream cheese, are procured from a local dairy farm, ensuring that the products are fresh, high in quality, and contribute to the local bustling economy.

Looking into the future, Bagel Bonanza Shop plans to broaden its menu to include new, innovative bagel flavors and spread varieties, keeping in mind evolving tastes and dietary trends. Furthermore, we are also considering expanding into direct online sales, which will include selling our signature bagels, spreads, and coffee for home delivery, and launching a new line of branded merchandise.

Bagel Bonanza Shop’s strategic marketing plan hinges on a combination of promotional tactics, including digital marketing, community involvement, and customer loyalty programs, which have been formulated to increase brand awareness and attract a broad range of customers.

A successful social media marketing strategy is expected to serve as a drive for growth and customer interaction. Leveraging platforms including Instagram, Facebook, and Twitter, Bagel Bonanza plans to regularly share engaging visual content showcasing our daily specials, events, customer testimonials, and behind the scenes views of our shop. Implementing targeted advertising campaigns and creating sponsored content will boost visibility and reach potential customers.

Community interaction is crucial, and Bagel Bonanza aims to strengthen its local ties by participating in neighborhood events and festivals, offering discounts for local businesses’ employees, and catering for local events. Partnership with local universities and gyms promises cross-promotion opportunities. Encouraging word-of-mouth by customers sharing their experiences and preferences is a surprising yet effective marketing strategy for Bagel Bonanza.

Customer loyalty program, rewarding regular visitors with discounts and free merchandise, will be implemented to promote customer retention. Alongside, a rewarding referral program will work as an incentive for customers to bring new consumers to Bagel Bonanza.

For the sales strategy, an enthusiastic and knowledgeable sales team trained to deliver exceptional customer service will be our main sales asset, turning each customer interaction into a sales opportunity. Furthermore, encouraging add-ons and upselling specialty items will be the focus of our sales tactics. Regular team training will ensure all sales staff are well-versed in explaining what sets Bagel Bonanza apart from the competition, giving customers an impelling reason to choose our shop.

The pricing strategy for Bagel Bonanza focuses on fair, competitive pricing. While our bagels are premium, handcrafted products made from the finest local ingredients, we understand the purchasing power of our target demographic and have priced our authentic bagels accordingly.

Bagel Bonanza Shop shall utilize both offline and online distribution channels. Our offline channel will be our physical store in downtown. Online sales will predominantly be through third-party food delivery platforms during the initial business stages, followed by plans to develop an independent online ordering system on the Bagel Bonanza website for pickup and local delivery.

Promotion and advertising plans include grand opening promotions, local radio ads, seasonal specials, and collaborative campaigns with local businesses. Vibrant street signage, promotional flyers in local areas are also included in the plan.

Maintaining a positive reputation for customer service is pivotal for Bagel Bonanza. We believe in delivering top-notch customer service and are committed to resolving any complaints or issues promptly with a 'customer-first' mindset. A firm refunds and returns policy shall be set in place. We believe that this approach to customer service will not only attract but will also maintain a loyal customer base.

Ultimately, Bagel Bonanza's marketing and sales strategy focuses on creating a strong brand identity, fostering customer engagement, and delivering exceptional quality in each product and service.

The operations of Bagel Bonanza Shop are streamlined to ensure that customers receive the highest quality bagels, cream cheeses, and beverages while experiencing top-notch service.

The operational workflow begins the night before when our bakers pre-mix the flour mixtures for different bagel varieties. At the crack of dawn, Team Bagel - composed of skilled bakers, Tom and Sarah, embark on their mission to bake fresh bagels. Simultaneously, our fresh brew of coffee is prepared and set for service.

Our suppliers have been carefully selected to meet our high-quality standards. Regular deliveries from reliable local suppliers ensure we stay stocked with fresh ingredients. This emphasis on local sourcing also serves to promote community businesses.

Our staff work shift rotations to ensure there is always someone on hand to greet customers and tend to their bagel desires. The shop's opening hours are 6 AM to 6 PM, designed to accommodate breakfast and lunch rushes.

We have a sharp focus on consistency and quality. Rigorous quality control measures are in place - every batch of bagels is checked thoroughly to ensure it meets Bagel Bonanza standards before making it to the shop display. Likewise, the quality of cream cheese and coffee is constantly monitored.

Inventory management plays a critical role in our operations. Regular weekly inventory checks are performed to ensure we don't fall short of ingredients and materials so that production is never interrupted. To minimize waste, we work hard to accurately predict demand and only prepare what we believe will sell each day. Detailed sales reports aid in optimizing future inventory levels.

Supply chain management is equally crucial in ensuring our operations run smoothly. We maintain close relationships with our suppliers and have a contingency plan in place for any possible disruptions. This plan involves having arrangements with back-up vendors. Being in good standing with several suppliers provides an assurance of continuous stock availability.

The facilities and equipment needed for Bagel Bonanza operation include a well-designed storefront that is both welcoming and functional with ample seating and display cases for bagels. A fully equipped baking area with commercial-grade mixers, ovens, and a boiling station for bagel production is crucial. We maintain high standards of cleanliness and functionality in all our facilities, aligned with restaurant regulatory requirements.

As we look to the future, we anticipate the need to upgrade and expand our facilities as business growth dictates. We foresee an investment in a more comprehensive Point of Sale (POS) system for better inventory and transaction tracking. Furthermore, we acknowledge the increasing demand for digital services; thus, we also plan to equip our business with modern technologies that enable online orders and mobile payments.

The operational plan has been meticulously crafted to support the overall objectives of the business- providing customers with an exceptional combination of quality food and service, on every single visit.

The Bagel Bonanza Shop, from inception to actualization, presupposes the conductance of several verifiable financial assumptions and considerations.

The business projections are based on the initial capital investment necessary to start Bagel Bonanza. Significant upfront cost is forecasted in the acquisition of high-quality baking equipment, lease and renovation of the shop space, and the initial raw material inventory. Working capital will also be needed to help cover day-to-day operational costs, salaries of staff members, and other regular expenses.

Salary and wage consideration forms a substantial part of the business planning, as Bagel Bonanza Shop operates on a workforce model. The management has meticulously filed each employee's hiring cost, along with their monthly salaries and fringe benefits.

Rent and Utilities are also major considerations in the financial planning of the Bagel Bonanza. Being located downtown, rent is projected to be reasonably higher than other areas. Utilities, those being electricity, water, and Wi-Fi, are considered based on an average amount after taking quotes from various service providers.

Materials cost forms a significant part of the business's core financial planning, with the ingredients sourced to create our bagels, cream cheeses, and coffee constituting a majority of these expenses.

Sales projections are based on the current market and industry analyses for bakery products in the target area. As Bagel Bonanza aims to cater to young professionals and college students, there is an assumption of a constant, reliable consumer base. It is assumed that Bagel Bonanza with its unique offerings and a prime downtown location will capture a substantial share of this potential market.

Calculation of profit and loss statement and balance sheets aligns revenues from sales with operational costs, taxes, and overheads. The primary goal in the first year is to reach a break-even point.

Revenue forecast anticipates steady growth. The year two projection targets a 15% growth in revenue, based on an expanded customer base and heightened brand recognition. In years three to four, Bagel Bonanza aims for 20% growth annually. By the fifth year, the brand expects to attain an ambitious 25% growth figure. This optimistic projection leans on the necessary adaptation to consumer needs, aggressive marketing efforts, and constant innovation.

Cash flow projection for Bagel Bonanza revolve around sales revenues, stock replenishment, wages, and overheads. An emergency contingency fund is presumed to be maintained at all times to cushion any unforeseen expenditures or sudden drops in cash flow.

Keeping these financial assumptions and considerations in mind, Bagel Bonanza Shop designs its business plan to be economically realistic, promising, and sustainable. All planned activities are intended to contribute towards the profitability and development of the business.

A comprehensive risk analysis is crucial to the success and growth of Bagel Bonanza Shop. Anticipating potential hurdles and creating action plans allows for quick and effective responses should these risks materialize.

Market Risks: The presence of well-established competitors like "Downtown Deli Bagels" and "City Coffee & Bagels" puts Bagel Bonanza at risk of capturing a smaller market share. We plan on countering this through differentiation – our bagels and cream cheeses are more varied and creative than the offerings of our competition. Additionally, our marketing techniques and exceptional service are targeted to build a loyal customer base.

An unfavorable shift in market trends is another risk. We mitigate this by keeping a close watch on industry trends, adapting our products and marketing strategies to align with shifting consumer preferences. For instance, if health-conscious eating becomes more popular, we will introduce more options that cater to this demographic.

Operational Risks: Operational risks include disruptions in supply chain and key equipment failure, which could cause temporary business shutdowns. Our risk mitigation strategy involves establishing relationships with multiple suppliers for each key ingredient, ensuring a backup when needed. Additionally, we will schedule regular equipment maintenance and have a contingency contract with an equipment repair company to rapidly address any machine breakdowns.

Financial Risks: Economic events could affect the purchasing power of our target market. Bagel Bonanza plans to offer discounts and budget-friendly options during economic downturns to retain customers. It is also crucial to maintain a reserve fund for financial emergencies and unexpected costs.

Staffing Risks: Staff turnover is another risk factor. This is mitigated by providing a healthy and rewarding working environment, competitive salaries, and staff appreciation initiatives. We will keep an updated database of potential hires.

Legal and Insurance Considerations: As a small business operator in the food and beverage industry, it is paramount to comply with health, safety, and environmental regulations. Bagel Bonanza will hire a lawyer to ensure all legal requirements are met and up-to-date.

We will also secure a comprehensive insurance package that covers potential pitfalls, including fire, theft, public liability, and worker's compensation. Building a strong relationship with our insurer will help manage long-term insurance costs and ensure we have the best coverage for our needs.

Overall, monitoring potential risks and adaptive planning will strengthen the resilience of Bagel Bonanza Shop and allow us to navigate hurdles, turning them into opportunities for growth and improvement.

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Bagel Shop Business Plan

Free Business Plan Template

Download our free business plan template now and pave the way to success. Let’s turn your vision into an actionable strategy!

• Fill in the blanks – Outline
• Financial Tables

How to Write A Bagel Shop Business Plan?

Writing a bagel shop business plan is a crucial step toward the success of your business. Here are the key steps to consider when writing a business plan:

1. Executive Summary

An executive summary is the first section planned to offer an overview of the entire business plan. However, it is written after the entire business plan is ready and summarizes each section of your plan.

Here are a few key components to include in your executive summary:

Introduce your Business:

Start your executive summary by briefly introducing your business to your readers.

Market Opportunity:

Bagel menu:.

Highlight the bagel shop products you offer your clients. The USPs and differentiators you offer are always a plus.

Marketing & Sales Strategies:

Financial highlights:, call to action:.

Ensure your executive summary is clear, concise, easy to understand, and jargon-free.

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2. Business Overview

The business overview section of your business plan offers detailed information about your bagel shop. The details you add will depend on how important they are to your business. Yet, business name, location, business history, and future goals are some of the foundational elements you must consider adding to this section:

Business Description:

Describe your business in this section by providing all the essential information:

Describe what kind of bagel shop you run and the name of it. You may specialize in one of the following bagel businesses:

• Traditional Bagel Shop
• Artisanal Bagel Bakery
• Bagel Food Truck
• Describe the legal structure of your bagel shop, whether it is a sole proprietorship, LLC, partnership, or others.
• Explain where your business is located and why you selected the place.

Mission Statement:

Business history: i, future goals.

This section should provide a thorough understanding of your business, its history, and its future plans. Keep this section engaging, precise, and to the point.

3. Market Analysis

The market analysis section of your business plan should offer a thorough understanding of the industry with the target market, competitors, and growth opportunities. You should include the following components in this section.

Target market:

Start this section by describing your target market. Define your ideal customer and explain what types of services they prefer. Creating a buyer persona will help you easily define your target market to your readers.

Market size and growth potential:

Describe your market size and growth potential and whether you will target a niche or a much broader market.

Competitive Analysis:

Market trends:.

Analyze emerging trends in the industry, such as technology disruptions, changes in customer behavior or preferences, etc. Explain how your business will cope with all the trends.

Regulatory Environment:

Here are a few tips for writing the market analysis section of your bagel shop business plan:

• Conduct market research, industry reports, and surveys to gather data.
• Provide specific and detailed information whenever possible.
• Illustrate your points with charts and graphs.
• Write your business plan keeping your target audience in mind.

4. Products And Services

The product and services section should describe the specific services and products that will be offered to customers. To write this section should include the following:

Describe your bagel shop products:

Mention the bagel shop products your business will offer. This list may include,

• Fresh bagel shops
• bagel shop sandwiches
• bagel shop spreads & toppings
• bagel shop-based pizzas
• Baked goods
• bagel shop platters & trays

Toppings & spreads:

Quality measures, additional services.

In short, this section of your bagel shop plan must be informative, precise, and client-focused. By providing a clear and compelling description of your offerings, you can help potential investors and readers understand the value of your business.

5. Sales And Marketing Strategies

Writing the sales and marketing strategies section means a list of strategies you will use to attract and retain your clients. Here are some key elements to include in your sales & marketing plan:

Unique Selling Proposition (USP):

Define your business’s USPs depending on the market you serve, the equipment you use, and the unique services you provide. Identifying USPs will help you plan your marketing strategies.

Pricing Strategy:

Marketing strategies:, sales strategies:, customer retention:.

Overall, this section of your bagel shop business plan should focus on customer acquisition and retention.

Have a specific, realistic, and data-driven approach while planning sales and marketing strategies for your bagel shop, and be prepared to adapt or make strategic changes in your strategies based on feedback and results.

6. Operations Plan

The operations plan section of your business plan should outline the processes and procedures involved in your business operations, such as staffing requirements and operational processes. Here are a few components to add to your operations plan:

Staffing & Training:

Operational process:, equipment & machinery:.

Include the list of equipment and machinery required for a bagel shop, such as a bagel shop dough mixer, bagel shop kettle, bagel shop oven, bagel shop slicer, etc.

Adding these components to your operations plan will help you lay out your business operations, which will eventually help you manage your business effectively.

7. Management Team

The management team section provides an overview of your bagel shop’s management team. This section should provide a detailed description of each manager’s experience and qualifications, as well as their responsibilities and roles.

Founders/CEO:

Key managers:.

Introduce your management and key members of your team, and explain their roles and responsibilities.

Organizational structure:

Compensation plan:, advisors/consultants:.

Mentioning advisors or consultants in your business plans adds credibility to your business idea.

This section should describe the key personnel for your bagel shop services, highlighting how you have the perfect team to succeed.

8. Financial Plan

Your financial plan section should provide a summary of your business’s financial projections for the first few years. Here are some key elements to include in your financial plan:

Profit & loss statement:

Cash flow statement:, balance sheet:, break-even point:.

Determine and mention your business’s break-even point—the point at which your business costs and revenue will be equal.

Financing Needs:

Be realistic with your financial projections, and make sure you offer relevant information and evidence to support your estimates.

9. Appendix

The appendix section of your plan should include any additional information supporting your business plan’s main content, such as market research, legal documentation, financial statements, and other relevant information.

• Add a table of contents for the appendix section to help readers easily find specific information or sections.
• In addition to your financial statements, provide additional financial documents like tax returns, a list of assets within the business, credit history, and more. These statements must be the latest and offer financial projections for at least the first three or five years of business operations.
• Provide data derived from market research, including stats about the industry, user demographics, and industry trends.
• Include any legal documents such as permits, licenses, and contracts.
• Include any additional documentation related to your business plan, such as product brochures, marketing materials, operational procedures, etc.

Use clear headings and labels for each section of the appendix so that readers can easily find the necessary information.

Remember, the appendix section of your bagel shop business plan should only include relevant and important information supporting your plan’s main content.

The Quickest Way to turn a Business Idea into a Business Plan

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This sample bagel shop business plan will provide an idea for writing a successful bagel shop plan, including all the essential components of your business.

After this, if you still need clarification about writing an investment-ready business plan to impress your audience, download our bagel shop business plan pdf .

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Frequently asked questions, why do you need a bagel shop business plan.

A business plan is an essential tool for anyone looking to start or run a successful bagel shop. It helps to get clarity in your business, secures funding, and identifies potential challenges while starting and growing your business.

Overall, a well-written plan can help you make informed decisions, which can contribute to the long-term success of your bagel shop.

How to get funding for your bagel shop?

There are several ways to get funding for your bagel shop, but self-funding is one of the most efficient and speedy funding options. Other options for funding are:

• Bank loan – You may apply for a loan in government or private banks.
• Small Business Administration (SBA) loan – SBA loans and schemes are available at affordable interest rates, so check the eligibility criteria before applying for it.
• Crowdfunding – The process of supporting a project or business by getting a lot of people to invest in your business, usually online.
• Angel investors – Getting funds from angel investors is one of the most sought startup options.

Apart from all these options, there are small business grants available, check for the same in your location and you can apply for it.

Where to find business plan writers for your bagel business?

There are many business plan writers available, but no one knows your business and ideas better than you, so we recommend you write your bagel shop business plan and outline your vision as you have in your mind.

What is the easiest way to write your bagel shop business plan?

A lot of research is necessary for writing a business plan, but you can write your plan most efficiently with the help of any bagel shop business plan example and edit it as per your need. You can also quickly finish your plan in just a few hours or less with the help of our business plan software .

How do I write a good market analysis in a bagel shop business plan?

Market analysis is one of the key components of your business plan that requires deep research and a thorough understanding of your industry. We can categorize the process of writing a good market analysis section into the following steps:

• Stating the objective of your market analysis—e.g., investor funding.
• Industry study—market size, growth potential, market trends, etc.
• Identifying target market—based on user behavior and demographics.
• Analyzing direct and indirect competitors.
• Calculating market share—understanding TAM, SAM, and SOM.
• Knowing regulations and restrictions
• Organizing data and writing the first draft.

Writing a marketing analysis section can be overwhelming, but using ChatGPT for market research can make things easier.

How detailed should the financial projections be in my bagel shop business plan?

The level of detail of the financial projections of your bagel shop may vary considering various business aspects like direct and indirect competition, pricing, and operational efficiency. However, your financial projections must be comprehensive enough to demonstrate a complete view of your financial performance.

Generally, the statements included in a business plan offer financial projections for at least the first three or five years of business operations.

What key components should a bagel shop business plan include?

The following are the key components your bagel shop business plan must include:

• Executive summary
• Business Overview
• Market Analysis
• Products and services
• Sales and marketing strategies
• Operations plan
• Management team
• Financial plan

Can a good bagel shop business plan help me secure funding?

Indeed. A well-crafted bagel business will help your investors better understand your business domain, market trends, strategies, business financials, and growth potential—helping them make better financial decisions.

So, if you have a profitable and investable business, a comprehensive business plan can certainly help you secure your business funding.

What's the importance of a marketing strategy in a bagel shop business plan?

Marketing strategy is a key component of your bagel shop business plan. Whether it is about achieving certain business goals or helping your investors understand your plan to maximize their return on investment—an impactful marketing strategy is the way to do it!

Here are a few pointers to help you understand the importance of having an impactful marketing strategy:

• It provides your business an edge over your competitors.
• It helps investors better understand your business and growth potential.
• It helps you develop products with the best profit potential.
• It helps you set accurate pricing for your products or services.

About the Author

Upmetrics Team

Upmetrics is the #1 business planning software that helps entrepreneurs and business owners create investment-ready business plans using AI. We regularly share business planning insights on our blog. Check out the Upmetrics blog for such interesting reads. Read more

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How to Start a Bagel Business

So you have always wanted to open your own bagel business , but how much do you know about starting such a business?

Have you done your due diligence and planned carefully? Learn how to start a bagel business here:

Is This the Right Fit for You?

While a passion for bagels and other breakfast foods is great, there is a lot more than goes into owning a business. First, you need to make sure that you have the right skills, experience and personality for the job.

Have you owned a business before or helped manage one? Do you have any business education? Do you thrive under high stress situations and like dealing with people, both staff and customers, on a daily basis? Be honest with yourself about what kind of environment you thrive most in.

Create a Business Plan

Once you give yourself the green light, then you need to come up with a solid business plan for your bagel business. When developing your business plan, make sure you include the following sections:

• An Introduction that includes a description of the business in which you highlight the products and services you will provide, a description of the marketplace you will be operating, as well as any risks or challenges you anticipate.
• There should also be a section where you lay out all the key management roles you will need in your bagel business. If you already know who will fill these roles, then include a little bio of each of them and/or a resume which highlights their experience related to the running of a business.
• A marketing section is also important. Here is where you will lay out the competitive advantages your bagel business will have as well as give as much of a sense as possible of what your marketing and advertising strategies will be.
• You should also include Pro Forma Financial Projections which basically means any income statements, cash flow statements that are relevant to the business as well as balance sheets that project what the financial performance of the business will be once it open. Always make sure your estimates are on the conservative side because you don’t know what kind of delays or obstacles you will face, especially that first year.
• Even if you are funding this whole venture out of your own pocket, in your business plan you should still meticulous list all your startup costs including the money you will need to survive on until your bagel business starts turning a profit. Don’t forget to factor in a budget for marketing and advertising and leave yourself a little cushion for lean times or unexpected emergencies or repairs.

Research your Target Market

While you are putting together your bagel shop business plan, figure out your target market for a bagel business. Bagels have become a popular breakfast staple so your customers will probably come from all walks of life.

You need to also consider your growth potential for opening a bagel shop. Luckily, customer cravings for bagels and other breakfast treats don’t show any signs of slowing down.

Consider Forming a Legal Entity

For extra protection, you should consider forming a legal entity. Doing this prevents you from being personally liable if your bagel business is ever sued.

Master Your Recipes

The heart and soul of your bagel business is of course is delicious bagels. It is important to not rush this part of the process. Make sure you have tested your recipes thoroughly before greenlighting your business.

Dot All Your I’s and Cross All Your T’s

Make sure you have filled out all legal and financial documents that are important to protecting your business. In addition, make sure you have all necessary licenses and permits to run your shop.

Find a Prime Location

The location of your shop is also very important. You want there to be good foot traffic and ample parking spaces. Work with an experienced realtor to find the perfect spot.

Build a Strong Brand

As you finally open your doors, establishing a strong brand for yourself is going to be a key ingredient to the success of your bagel business. Grow your brand through customer interaction as well as advertising and marketing. A well-designed website and a strong social media presence are also important too.

Another business option that you might not have considered before is to go the franchise route. Instead of opening an original bagel business that you have to create from scratch, join a bagel franchise like Shmagel’s Bagels and benefit from their brand power and support structure and experience in the business.

Here is what you need to know about franchising with Shmagel’s:

At Shmagel’s Bagels , their specialty is fresh bagel creations baked daily. Right now they have two locations in Ocean City, MD and are looking to expand. They have plenty of franchising opportunities and will work closely with you to make sure your locations are a success.

Here is what you can expect when you join the Shmagel’s Bagels’ family:

• An established, highly popular brand that will draw in the customers
• A proven business model that includes recipes for all their special Shmagel creations, including Bagelninis which are bagels flipped inside-out and pressed
• The ability to own multiple locations
• A low cost of entry that makes Shmagel’s Bagels one of the more affordable franchising opportunities out there
• A variety of fun and delicious bagel flavors including Apple Cinnamon, Asiago, Blueberry Chocolate Chip, Cinnamon Raisin, Egg, Everything, French Toast, Garlic, Jalapeño, Marble Onion, Poppy, Plain, Pumpernickel Rainbow, Rye, Sesame, Spinach Sun-Dried Tomato, Very Berry Wheat Bran w/ Outs and Whole Wheat
• Catering opportunities for parties, corporate functions, festivals and other types of events

At Shmagel’s Bagels, the bagels are baked fresh every morning. They also offer a variety of cream cheeses and other popular bagel toppings, shmuffins as well as some fun sandwich options like a Turkey Jack Melt bagelnini or a Bagel Grill Cheese . The menu offers enough variety to please all your customers, but is still manageable for you and your staff.

One must-have ingredient for any prospective Shmagel’s Bagel franchisee is to have a passion for breakfast. Can you eat breakfast all day long? Do you enjoy making people happy by offering them a fulfilling breakfast to fuel their day?

Shmagel’s Bakery has been growing in leaps and bounds. Every year, more and more Americans are choosing bagels as not only their top breakfast food, but their top treat all day.

Want to learn more about Shmagel’s Bakery and how to start a bagel business, give them a call today or visit their website.

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Bagel Business

Opening up a bagel business can be a dream come true for bakers and food artisans alike. Bagels are a staple of American cuisine, and in fact, data by the Simmons National Consumer Survey (NHCS) showed that over 202 million Americans ate bagels in 2020!

Bagels are allowed to be sold under most cottage food laws. Cottage food laws are laws that allow the sale of homemade goods without the need for a commercial kitchen license. These homemade goods must be non-perishable, meaning they can be safely left out at room temperature.

Bagels, breads, scones, cookies, cakes, and other pastries made without potentially hazardous fillings can all be sold as cottage food! This makes starting a bagel business a great idea for first-time bakers that want to sell their goods from home without having to go through the hassle of obtaining commercial licenses.

Starting a bagel business from home can be a cost-efficient and profitable business, as the cost of a bagel is usually over a dollar, yet making bagels only requires cheap ingredients including:

• Outer toppings like seeds and spices

If you want to start selling bagels from home, research your specific state's requirements for cottage food . You might not be able to sell toppings with your bagels, such as cream cheese, cheese, deli meats, or even pickled goods, as these can all be considered potentially hazardous. It's best to stick with a simple, yet delicious recipe for your bagel business.

How to Start a Bagel Shop

Whether you want to start a bagel shop from home or at a commercial kitchen, it's fairly easy to set up shop. You will first need to set up a bagel shop business plan which includes things such as your budget, business partners, and who you want to include in your business.

After you've set up a plan, you can purchase bagel shop equipment or improve your kitchen equipment. If you're making bagels at home or are wondering what equipment do I need to open a bagel shop, the answer is the same for both:

• Pots to cook the bagels such as bagel kettles
• Wire skimmers
• A bagel divider
• Oven (industrial or at home)

For people wondering how much does it cost to open a bagel shop, you must factor in the bagel oven cost which can range from $15,000 to $50,000, costs to open a commercial property, and costs of hiring labor. This, coupled with permits and other fees, will cost around $240,000 to start a medium-sized bagel shop.

Although this might seem like a lot of money, it's important to know bagel shops are profitable businesses when ran correctly, whether at home or professionally. If you're wondering how much does a bagel shop make a year, it depends on the average cost of a bagel at your store (between $1 and $6), other items you sell like coffee, and sales per day coupled with overhead costs. Profits can range from $50,000 to over $200,000 annually. How much does it cost to make one bagel? It typically only takes about 10 to 35 cents!

Bagel Shop Ideas

It is fairly costly to open up a bagel shop on your own. To avoid high costs, you can partner with a bagel shop franchise such as Noah's bagels, Einstein bagels, or coffee shops that sell bagels such as Starbucks. Franchising comes at a lower risk and allows you to have more assistance. Plus, you will have an established customer base already!

You can also start your own homemade bagel business. If you're wondering how much profit does a bagel shop make, it all depends on the production costs compared to sales. If you run a business from home, you don't need to pay commercial rent or labor costs, meaning you virtually have 100 percent profit minus materials costs!

To keep your business running smoothly from home, an app like Castiron can allow you to set up your store in minutes, keep track of all your customers, and get paid instantly, all the while using automated marketing tools to make your bagel business a success!

Want to start your own bagel business from home? Cottage food laws make it easier than ever to make and sell homemade baked goods directly to customers.

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I couldn't run my business without the Castiron platform. It made it so easy to get my shop up and running — it truly removed a massive barrier to me getting started!

Kultured Kombucha

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Food entrepreneurs, this is your moment. Your community is more and more conscious about what they buy and where it is from. They want food made with love. With ingredients they can pronounce. And they want to support their community while doing it. Castiron is the best fit for your food business because we're not a one-size-fits-all tool. Selling local food is different from pre-packaged warehouse products. Whether you sell cooking classes, need local pick up, utilize pre-sales to plan inventory, or need a fully custom order form — we got you.

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How to open a bagel shop?

There's no doubt that starting a bagel shop requires a lot of work, but with expert planning, you'll be well on your way to creating a profitable business venture.

This guide will give you a low down on all of the major steps involved, from choosing a legal structure to creating a financial forecast and registering your business.

We will also walk you through the process of checking whether or not your idea can be viable given market conditions.

Let's embark on this exciting journey together!

In this guide:

• Learn how a bagel shop works
• Assemble your bagel shop's founding team

Undertake market research for a bagel shop

• Choose the right concept and position your bagel shop on the market
• Explore the ideal location to start your bagel shop
• Decide on a legal form for your bagel shop
• Assess the startup costs for a bagel shop
• Create a sales & marketing plan for your bagel shop

Build your bagel shop's financial forecast

• Choose a name and register your bagel shop
• Develop your bagel shop's corporate identity
• Navigate the legal and regulatory requirements for launching your bagel shop
• Create a business plan for your bagel shop

Raise the financing needed to launch your bagel shop

• Track your actuals against your forecast

Key takeaways

Understanding how a bagel shop works.

The very first step when exploring a business idea such as starting a bagel shop is to make sure you understand how the business operates and makes money (which is what we call the business model).

This will not only give you an initial idea of how profitable the business can be, but it will also enable you to make sure that this is the right business idea for you, given your skills, start-up capital and family or personal lifestyle, in particular.

The best ways to get to grips with the bagel shop's business model are to:

Talk to bagel shop owners with experience

Work a few months in a bagel shop already in operation, take a training course.

Experienced bagel shop owners have valuable insights and can provide practical advice based on their firsthand experiences. 

They've likely encountered and overcome challenges that a newcomer might not anticipate. Learning from other’s mistakes can save you both time and money and potentially increase your venture’s chances of succeeding.

Obtaining work experience in the industry can be a crucial factor in confirming whether you truly want to start a bagel shop, as it provides insight into the day-to-day activities.

For instance, if the working hours are longer than expected or if other business requirements don't align with your personal lifestyle or preferences, you might reconsider your entrepreneurial goals.

Even if you've decided that this business idea is a good fit for you, gaining work experience will still be valuable. It helps you better understand your target market and customer needs, which is likely to be beneficial when launching your own bagel shop.

Obtaining training within your chosen industry is another way to get a feel for how a bagel shop works before deciding to pursue a new venture.

Whatever approach you choose to familiarise yourself with the business, before going any further with your plans to open a bagel shop, make sure you understand:

• What skills are required to run the business (compare this with your own skills)
• What a typical week in the business is like (compare this with your personal or family life)
• What is the potential turnover of a bagel shop and the long-term growth prospects (compare this with your level of ambition)
• Your options once you decide to sell the business or retire (it's never too early to consider your exit)

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What is the ideal founding team for my bagel shop?

The next step to opening your bagel shop, is to decide whether to assemble an ideal team or venture solo.

The failure rate for business start-ups is high: almost half don't make it past the five-year mark, and setting up a bagel shop is no exception.

Starting with a group of co-founders helps reduce this risk as each of you brings complementary skills and enables the financial risk to be spread on multiple shoulders.

However, managing a business with multiple partners comes with its own set of challenges. Disagreements among co-founders are quite prevalent, and they can pose risks to the business. That's why it's essential to carefully weigh all aspects before launching a business.

To help you think things through, we recommend that you ask yourself the following questions:

Do you need more co-founders for this venture?

Do you share the same vision and ambition as your potential partners for this project, what is your plan b.

Let's look at these issues in more detail.

To answer this question you will need to consider the following:

• Are there any key skills missing for which you would rather have a business partner than recruit an employee?
• Do we have enough equity? Would the company benefit from more capital at the outset?
• Will the proposed number of founders make it easy to make decisions (an odd number of partners, or a majority partner, is generally recommended to avoid deadlock)?

In simple terms, co-founders bring skills, money, or both to the table. Having more partners is beneficial when there's a lack of either of these resources.

One of the main sources of conflict between co-founders comes from a lack of alignment on the long-term vision.

To avoid any risk of disagreement, it is advisable to agree on ambitions from the outset and to provide an exit mechanism for one of the partners in the event of disagreement.

We hope your bagel shop takes off and thrives, but it's smart to have a "plan B" just in case things don't go as expected.

How you tackle potential failure can vary broadly depending on the type of co-founders (close friend, spouse, ex-colleague, etc.) and the personal circumstances of each of them. 

For example, launching a family business with your spouse might seem exciting, but if it fails, you risk losing all of your household income at once, which might be stressful.

Likewise, starting a business with a friend might strain the friendship if things go wrong or if tough decisions need to be made.

Before diving in, make sure to thoroughly think about your choices. This way, you'll be ready for whatever might come your way when starting up.

The next step to start your bagel shop is to check that there is indeed an opportunity to be seized, using market research. Let's take a look at what this involves.

The objectives of market research

In a nutshell, doing market research enables you to verify that there is a business opportunity for your company to seize, and to size the opportunity precisely. 

First of all, market research enables you to assess whether the market you're targeting is large enough to withstand the arrival of a new competitor: your bagel shop.

The market analysis will also help you define the product and service offering of your bagel shop, and transcribe it into a market positioning and concept that will strike a chord with your target customers.

Finally, your market research will provide you with the data you need to draw up your sales and marketing plan and estimate the revenue potential of your bagel shop.

Analyse key trends in the industry

Market research for a bagel shop must always begin with a thorough investigation of consumer habits and current industry trends.

Normally, bagel shop market research begins with a sectorial analysis which will provide you with a better understanding of how the industry is organized, who the major players are, and what are the current market trends.

Assess the demand

A demand analysis enables you to accurately assess the expectations of your bagel shop's future customers.

Your analysis will focus on the following questions:

• How many potential customers are present in the geographical areas served by your company?
• What are their expectations and purchasing behaviors?
• How much are they willing to spend?
• Are there different customer segments with distinct characteristics?
• How to communicate and where to promote your business to reach your target market?

The main goal of your demand analysis is to identify potential customer segments that your bagel shop could target and what products or services would meet these customers' expectations.

Supply side

Supply-side analysis looks at the products and services offered by your competitors on the market.

You should focus here on the following questions:

• Who will your competitors be?
• Are they any good?
• Where are they located?
• Who do they target?
• What range of products and services do they offer?
• Are they independent players or part of a chain?
• What prices do they charge?
• How do they sell their products and services?
• Do their concepts appeal to customers?

One of the aims of your supply-side analysis will be to gather the elements that will enable you to define a market positioning that will set you apart from what is already being done on the market, so as to avoid direct confrontation with competitors already established (more on that below).

Regulations

Market research is also an opportunity to look at the regulations and conditions required to do business.

You should ask yourself the following questions:

• Does it take a specific degree to open a bagel shop?
• Do you need specific licences or business permits?
• What are the main regulations applicable to your future business?

Given that your project is still in its early stages, your analysis of the regulation can be carried out at a high level for the time being. You just want to identify the main laws applicable and check that you meet the conditions for running this type of business before going any further.

Once your project is more advanced, you can come back to the regulation in greater detail with your lawyer.

Concluding your market research

Your market research should lead you to draw a clear conclusion about your chances of commercial success of your business idea:

• Either the market is saturated, and you'd better look into another business idea.
• Or there's an opportunity to be seized in the geographical area you're considering, and you can go ahead with your project to open a bagel shop.

Don't start from scratch!

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Choosing the right concept and positioning for your bagel shop

Once your market research is completed, it's time to consider the type of bagel shop you want to open and define precisely your company's market positioning in order to capitalise on the opportunity you identified during your market research.

Market positioning refers to the place your product and service offering occupies in customers' minds and how they differ from competing products and services. Being perceived as the premium solution, for example.

There are four questions you need to consider: 

How will you compete with and differentiate yourself from competitors already on the market?

• Can you join a franchise to reduce the risk?

Is it better to start or buy a bagel shop already in operation?

How will you validate your concept and market positioning.

Let's look at each of these in a little more detail.

When you choose to start up a bagel shop, you are at a disadvantage compared to your rivals who have an established presence on the market. 

Your competitors have a reputation, a loyal customer base and a solid team already in place, whereas you're starting from scratch...

Entering the market and taking market share from your competitors won't happen automatically, so it's important to carefully consider how you plan to establish your presence.

There are four questions to consider here: 

• Can you avoid direct competition by targeting a customer segment that is currently poorly served by other players in the market?
• Can you offer something unique or complementary to what is already available on the market?
• How will you build a sustainable competitive advantage for your bagel shop? 
• Do you have the resources to compete with well-established competitors on your own, or would it be wiser to explore alternative options (more on that below)?

Also, think about how your competitors will react to your arrival on their market.

Are there franchises available for you to join?

Opening a new bagel shop from the "ground up" is exciting because you'll enjoy more freedom and flexibility. However, you'll need to put in extra effort to establish a trustworthy brand and attract customers.

On the other hand, joining a franchise might limit your personal flexibility, but you'll be operating under an established brand name. This is likely to bring significant benefits in terms of operational processes, supplier relationships, recruitment, and more.

Of course, joining a franchise is not free: you will have to pay an entry fee and an annual royalty (generally as a percentage of sales).

And franchising opportunities vary from country to country and region to region, so there's no guarantee that you will be able to find a franchise to join.

Nevertheless, where possible, joining a franchise is generally a good way of reducing the risk associated with setting up a bagel shop, and is well worth considering.

Another alternative to opening a new business is to take over a bagel shop already trading. 

Purchasing an existing bagel shop means you get a loyal customer base and an efficient team. It also avoids disrupting the equilibrium in the market by introducing a new player.

A takeover hugely reduces the risk of the business failing compared to starting a new business, whilst giving you the freedom to change the market positioning of the business taken over if you wish.

This makes buying an existing bagel shop a solid alternative to opening your own or operating under a franchise.

However, here again, buying a business requires more capital compared to starting a bagel shop from scratch, as you will need to purchase the business from its current owner.

Regardless of how you choose to establish your business, it's crucial to make sure that the way you position your company aligns with the expectations of your target market.

To achieve this, you'll have to meet with your potential customers to showcase your products or services and get their feedback.

Deciding where to base your bagel shop

The next step to opening a bagel shop is deciding where you want to set up your business.

Choosing the right location for your business is like finding the perfect stage for a play. Without it, your business may lack the spotlight it deserves.

Whilst there is no “perfect” location for your bagel shop, one that meets as many of the following factors as possible could be ideal:

• Visibility and foot traffic - A bagel shop relies heavily on walk-in customers, so a location with high visibility and foot traffic would be ideal to attract customers.
• Parking space, road and public transport accessibility - A location with ample parking space and easy access to major roads and public transportation would make it convenient for customers to visit the bagel shop.
• Proximity to target customers - A bagel shop should be located in an area with a high concentration of potential customers, such as a busy commercial area or near a college campus.
• Competitor presence - It is important to consider the competition in the area and choose a location that is not oversaturated with other bagel shops.

This list is obviously not exhaustive and will have to be adapted to the particularities of your project. 

Once you’ve considered the factors above, it’s important to think about the budget that your startup has at its disposal. You’ll need to find a location that meets your business requirements but is affordable enough, especially short-term.

If you opt for renting instead of buying your premises, make sure to take into account the terms of the lease, including aspects such as the duration, rent increase, renewal, and so on.

The lease contractual terms vary greatly from country to country, so be sure to check the terms applicable to your situation and have your lease reviewed by your lawyer before signing.

Choosing your bagel shop's legal form

The next step to open a bagel shop is to choose the legal form of your business.

The legal form of a business simply means the legal structure it operates under. This structure outlines how the business is set up and defines its legal obligations and responsibilities.

Why is your bagel shop's legal form important?

Choosing the legal form for your bagel shop is an important decision because this will affect your tax obligations, your personal exposure to risk, how decisions are made within the business, the sources of financing available to you, and the amount of paperwork and legal formalities, amongst other things.

The way you set up your business legally will impact your taxes and social contributions, both at a personal level (how much your income is taxed) and at the business level (how much the business's profits are taxed).

Your personal exposure to risk as a business owner also varies based on the legal form of your business. Certain legal forms have a legal personality (also called corporate personality), which means that the business obtains a legal entity which is separate from the owners and the people running it. To put it simply, if something goes wrong with a customer or competitor, for example, with a corporate personality the business gets sued, whereas without it is the entrepreneur personally.

Similarly, some legal forms benefit from limited liability. With a limited liability the maximum you can lose if the business fails is what you invested. Your personal assets are not at risk. However, not all structures protect you in such a way, some structures may expose your personal assets (for example, your creditors might try to go after your house if the business incurs debts and then goes under without being able to repay what it owed).

How decisions are made within the business is also influenced by the legal form of your bagel shop, and so is the amount of paperwork and legal formalities: do you need to hold general assemblies, to produce annual accounts, to get the accounts audited, etc.

The legal form also influences what sources of financing are available to you. Raising capital from investors requires having a company set up, and they will expect limited liability and corporate personality.

What are the most common legal structures?

It's important to note that the actual names of legal structures for businesses vary from country to country . 

But they usually fall within two main types of structures:

Individual businesses

Individual businesses, such as sole traders or sole proprietorships, are legal structures with basic administrative requirements.

They primarily serve self-employed individuals and freelancers rather than businesses with employees.

The main downside of being a sole trader is that there's usually no legal separation between the business and the person running it. Everything the person owns personally is tied up with the business, which can be risky.

This means that if there are problems or the business goes bankrupt, the entrepreneur's personal assets could be taken by creditors. So, there's a risk of personal liability in case of disputes or financial issues.

It is also not possible to raise equity from investors with these structures as there is no share capital.

Despite the downsides, being a sole proprietorship has some advantages. There is usually very little paperwork to get started, simpler tax calculations and accounting formalities.

Companies are all rounders which can be set up by one or more individuals, working on their own or with many employees.

They are recognized as a distinct entity with their own legal personality, and the liability is usually limited to the amount invested by the owners (co-founders and investors). This means that you cannot lose more than you have invested in the business.

This separation ensures that in legal disputes or bankruptcy, the company bears primary responsibility, protecting the personal assets of the founder(s) and potential investor(s).

How should I choose my bagel shop's legal structure?

Deciding on the legal structure is usually quite straightforward once you know how many co-founders you'll have, whether you'll have employees, and the expected revenues for the business.

A good business idea will be viable whatever the legal form you choose. How businesses are taxed changes every year, therefore one cannot rely on specific tax benefits tied to a particular structure when deciding to go into business.

One easy way to proceed is to take note of the legal structures used by your top five competitors, and assume you're going with the most commonly chosen option. Once your idea is mature and you're prepared to formally register the business, you can validate this assumption with a lawyer and an accountant.

Can I switch my bagel shop's legal structure if I get it wrong?

You can switch your legal setup later on, even if it involves selling the old one to a new entity in some cases. However, this comes with extra costs, so it's better to make the right choice from the beginning if you can.

Calculating the budget to open a bagel shop

The next step to opening a bagel shop involves thinking about the equipment and staff needed to launch and run your business on a day-to-day basis.

Each project has its own characteristics, which means that it is not possible to estimate the budget for opening a bagel shop without building a complete financial forecast.

So be careful when you see estimates circulating on the Internet. As with all figures, ask yourself these questions:

• Is my project similar (location, concept, size, etc.)?
• How recent is the information?
• Is it from a trustworthy source?

Startup costs and investments to open a bagel shop

For a bagel shop, the initial working capital requirements and investments may include the following elements:

• Bagel Making Equipment: This includes items such as ovens, mixers, and dough sheeters that are essential for creating the perfect bagels. These items can be expensive but are necessary for producing high-quality bagels consistently.
• Furniture and Fixtures: This category includes items such as display cases, tables, and chairs that are needed to create a comfortable and inviting atmosphere for your customers. These items may also include shelving units and storage racks for storing bagels and other ingredients.
• Refrigeration Equipment: In order to keep your bagel shop stocked with fresh ingredients, you will need to invest in refrigeration equipment such as walk-in coolers, refrigerators, and freezers. These items are essential for keeping your bagels and other ingredients at the proper temperature.
• Point of Sale (POS) System: A reliable POS system is crucial for any bagel shop as it allows for efficient and accurate transactions. This system can also track sales data, inventory, and customer information, making it a valuable investment for your business.
• Delivery Vehicles: If your bagel shop offers delivery services, you may need to invest in delivery vehicles to ensure timely and efficient deliveries. This could include a van or truck for larger orders or a scooter or bike for smaller deliveries.

Of course, you will need to adapt this list to your company's specific needs.

Staffing plan to operate a bagel shop

To establish an accurate financial forecast for your bagel shop, you will also need to assess your staffing requirements.

The extent to which you need to recruit will of course depend on your ambitions for the company's growth, but you might consider recruiting for the following positions:

Once again, this list is only indicative and will need to be adjusted according to the specifics of your bagel shop.

Other operating expenses required to run a bagel shop

You also need to consider operating expenses to run the business:

• Staff costs: Includes salaries, wages, benefits, and any other expenses related to your employees, such as training or uniforms.
• Accountancy fees: This includes the cost of hiring an accountant to help you manage your finances, prepare tax returns, and file any necessary paperwork.
• Insurance costs: As a bagel shop, you will need insurance to protect your business, employees, and customers. This may include general liability, property, and workers' compensation insurance.
• Software licenses: To run your bagel shop efficiently, you may need to purchase software licenses for point-of-sale systems, inventory management, or accounting software.
• Banking fees: This includes any fees associated with maintaining a business bank account, such as monthly maintenance fees, transaction fees, or wire transfer fees.
• Rent: If you are leasing a space for your bagel shop, this expense would cover your monthly rent payment.
• Utilities: This includes the cost of electricity, gas, water, and any other utilities needed to run your bagel shop.
• Ingredients and supplies: This expense covers the cost of purchasing ingredients for your bagels, as well as other supplies like packaging, napkins, and cleaning products.
• Marketing and advertising: To attract customers to your bagel shop, you may need to spend money on marketing and advertising, such as social media ads, flyers, or promotions.
• Repairs and maintenance: This covers any necessary repairs or maintenance for your equipment, furniture, or building.
• Licenses and permits: Depending on your location, you may need to obtain certain licenses and permits, such as a food service permit or health department inspection, which may come with associated fees.
• Credit card processing fees: If you accept credit card payments, you will need to pay processing fees for each transaction.
• Professional services: This includes any fees for hiring outside professionals, such as lawyers, consultants, or marketing agencies.
• Equipment rental: If you are not able to purchase all of your equipment outright, you may choose to rent certain items, such as ovens or display cases.
• Training and development: As your bagel shop grows, you may need to invest in training programs or workshops for yourself and your employees to improve skills and stay up-to-date on industry trends.

This list will need to be adapted to the specifics of your bagel shop but should be a good starting point for your budget.

Creating a sales & marketing plan for your bagel shop

The next step to start a bagel shop is to think about how you are going to attract and retain customers.

You need to ask yourself the following questions: 

• What actions can be leveraged to attract as many customers as possible?
• How will you then retain customers?
• What resources do you need to allocate for each initiative (human and financial)?
• How many sales and what turnover can you expect to generate in return?

How you will attract and retain customers depends on your ambition, the size of your startup and the nature of your exact concept, but you could consider the following initiatives.

Your sales forecast may also be influenced by seasonality related to your business type, such as fluctuations during busy holiday periods, and your competitive environment.

The next step to start your bagel shop: putting your financial projections together.

What is the financial forecast for a bagel shop?

A forecast is a quantified decision-making document that shows the initial investment required to open a bagel shop and the company's potential profitability and cash flow generation over the next 3 to 5 years.

As you think about your bagel shop idea, the main role of financial projections will be to help you decide whether it makes sense to create the company.

Building a financial forecast helps determine the amount of initial financing required to start your bagel shop.

In fact, creating financial projections is the only way to assess the amount of initial financing you'll need to open your bagel shop, and to make sure your project makes economic and financial sense.

Keep in mind that very few business ideas are financially viable. At The Business Plan Shop, we've seen nearly a million business start-up ideas, and we estimate that less than one in four is economically viable.

Your forecast will therefore require your full attention and constant revision, as your project matures. It's also a good idea to simulate different scenarios to anticipate several possibilities (what happens if your sales take longer than expected to ramp up, for example), so you're ready for all eventualities.

When seeking financing, your forecast will be incorporated into your business plan, which is the document you will use to present your business idea to financial partners. We'll come back to the business plan in more detail later in this guide.

Creating and updating your bagel shop's forecast is an ongoing process. Indeed, having up-to-date financial projections is the only way to maintain visibility over your company's future cash flow and cash position.

Forecasting is, therefore, the financial management tool that will be with you throughout the life of your company. Once you've started trading, you'll need to regularly compare the difference between your actual accounts and your forecasts, and then adjust them to maintain visibility over your future cash flows.

What does a financial projection look like?

The following financial tables will be used to present your bagel shop's financial forecast.

The projected P&L statement

Your bagel shop's forecasted P&L statement will enable you to visualise your bagel shop's expected growth and profitability over the next three to five years.

The projected balance sheet of your bagel shop

The projected balance sheet gives an overview of your bagel shop's financial structure at the end of the financial year.

The cash flow projection

A cash flow forecast for a bagel shop shows the projected inflows and outflows of cash over a specific period, providing insights into liquidity and financial health.

What is the best financial forecasting tool for starting your bagel shop?

The simplest and easiest way to create your bagel shop's projections is to use professional online financial forecasting software such as the one we offer at The Business Plan Shop.

There are several advantages to using specialised software:

• You can easily create your financial forecast by letting the software take care of the financial calculations for you without errors
• You have access to complete financial forecast templates
• You get a complete financial forecast ready to be sent to your bank or investors
• The software helps you identify and correct any inconsistencies in your figures
• You can create scenarios to stress-test your forecast's main assumptions to stress-test the robustness of your business model
• After you start trading, you can easily track your actual financial performance against your financial forecast, and recalibrate your forecast to maintain visibility on your future cash flows
• You have a friendly support team on standby to assist you when you are stuck

If you are interested in this type of solution, you can try our forecasting software for free by signing up here .

Finding a name and registering your bagel shop

The next step in starting a bagel shop is to decide on a name for your entity. 

For starters, you cannot take a name similar to a name already registered by a competitor or protected by a trademark without inevitably risking getting sued. So you’ll need to find a name available, and reserve it before others can.

In addition, you will probably want to use the same name for:

• Your company’s legal name - Example LTD or Example Inc
• Your trading name - Example
• A trademark - Example ® 
• Your company’s domain name - Example.com

The issue is that you’ll need to register your name in three different places almost simultaneously, but with each place having its own timeframes:

• Registering a domain name is instantaneous
• Registering a trademark takes at least 3 months (if your application is accepted)
• Registering a company depends on the country, but it's generally fairly quick

You will therefore be faced with the choice of either registering everything at once in the hope that your name will be accepted everywhere, or proceeding step by step in order to minimise costs, but taking the risk that someone else will register one of the names you wanted in the meantime.

Our advice is to discuss the strategy with your legal counsel (see further down in this guide) and to give priority to your domain names and your registered trademark. You'll always have the option of using a trading name that's different from your company's legal name, and that's not a big deal.  

To check that the name you want is not already in use, you should consult:

• Your country's business register
• The register of trademarks where you wish to obtain protection
• Your preferred search engine
• A domain name reservation company (such as GoDaddy)

If the name you want is available, you can go ahead and register it.

Deciding upon the corporate identity of your bagel shop

The next step in opening a bagel shop is to look at your company's visual identity. 

Your company's “visual identity” plays a crucial role in shaping your brand image. It helps you to be recognizable and to stand out from your competitors. 

Although you can define your visual identity yourself, it is generally advisable to call on the services of a designer or marketing agency to achieve a professional result.

At a minimum, you will need to define the following elements: 

Brand guidelines

Business cards, website theme.

Your bagel shop's logo allows others to quickly identify your company. It will be used on all your communication media (website, social networks, business cards, etc.) and official documents (invoices, contracts, etc.).

In addition to its design, it's important that your logo is available in a variety of colors, so that it can be seen on all media (white, dark background, etc.).

Having brand guidelines enables you to maintain consistency in formatting across all your communications media and official documents. 

Brand guidelines define the font (family and size), design and colours used by your brand. 

In terms of fonts, for example, you may use Roboto in size 20 for your titles and Lato in size 14 for your texts. 

The colours used to represent your brand should generally be limited to five: 

• The main colour, 
• A secondary colour (the accent),
• A dark background colour (blue or black),
• A grey background colour (to vary from white),
• Possibly another secondary colour.

Designing business cards for your bagel shop is a must, as they will allow you to communicate your contact details to your customers, suppliers, partners, potential recruits, etc. 

In principle, they will include your logo and the brand guidelines that we mentioned above.

In the same way, the theme of your bagel shop website will be based on your logo and the brand guidelines we mentioned above.

This involves defining the look and feel of your site's main graphic elements:

Understanding the legal and regulatory steps involved in opening a bagel shop

The next step in opening a bagel shop is to take the necessary legal and regulatory steps. 

We recommend that you be accompanied by a law firm for all of the steps outlined below.

Registering a trademark and protecting the intellectual property of your bagel shop

The first step is to protect your company's intellectual property. 

As mentioned earlier in this guide, you have the option to register a trademark. Your lawyer can assist you with a thorough search to ensure your chosen trademark is unique and doesn't conflict with existing ones and help select the classes (economic activities) and jurisdictions in which to register your trademark. 

Your lawyer will also be able to advise you on other steps you could take to protect your company's other intellectual property assets.

Drafting the contractual documents for your bagel shop

Your bagel shop will rely on a set of contracts and legal documents for day-to-day operations. 

Once again, we strongly recommend that you have these documents drawn up by a lawyer. 

Your exact needs will depend on the country in which you are launching your bagel shop and the size of the company you are planning. 

However, you may wish to consider the following documents at a minimum: 

• Employment contracts 
• General terms and conditions of sale
• General terms and conditions of use for your website
• Privacy Policy for your website
• Cookie Policy for your website

Applying for licences and permits and registering for various taxes

The licenses and permits needed for your business will depend on the country where you are establishing it. Your lawyer can guide you on the regulations relevant to your activity.

Similarly, your chartered accountant will be able to help you register for taxes and take the necessary steps to comply with the tax authorities.

Writing a business plan for your bagel shop

The next step in opening a bagel shop is to draw up your business plan.

What is a bagel shop's business plan?

A business plan serves as a comprehensive roadmap outlining the objectives, strategies, and key components of your venture. 

There are two essential parts to a business plan:

• A numerical part, the financial forecast we mentioned earlier in this guide, which highlights the amount of initial financing needed to launch the business and its potential profitability over the next 3 to 5 years,
• A written part, which presents in detail the project of creating a bagel shop and provides the necessary context to enable the reader of the business plan to judge the relevance and coherence of the figures included in the forecast.

Your business plan helps guide decision-making by showcasing your vision and financial potential in a coherent manner.

Your business plan will also be essential when you're looking for financing, as your financial partners will ask you for it when deciding whether or not to finance your project to open a bagel shop. So it's best to produce a professional, reliable, and error-free business plan.

In essence, your business plan is the blueprint to turn your idea into a successful reality. 

What tool should you use to create your bagel shop business plan?

If you want to write a convincing business plan quickly and efficiently, a good solution is to use an online business plan software for business start-ups like the one we offer at The Business Plan Shop.

Using The Business Plan Shop to create a business plan for a bagel shop has several advantages :

• You are guided through the writing process by detailed instructions and examples for each part of the plan
• You can access a library of dozens of complete startup business plan samples and templates for inspiration
• You get a professional business plan, formatted and ready to be sent to your bank or investors
• You can create scenarios to stress test your forecast's main assumptions
• You can easily track your actual financial performance against your financial forecast by importing accounting data
• You can easily update your forecast as time goes by to maintain visibility on future cash flows

If you're interested in using our solution, you can try The Business Plan Shop for free by signing up here .

With your business plan in hand, you can tackle one of the final steps to open a bagel shop  business: the search for financing.

Raising the capital needed to launch your business will probably require a combination of equity and debt, which are the two types of financing available to companies.

Equity funding

Equity is the sum of money invested in a bagel shop by both founders and investors.

Equity is a key factor in business start-ups. Should the project fail, the sums invested in equity are likely to be lost; these sums therefore enable the founders to send a strong signal to their commercial and financial partners as to their conviction in the project's chances of success.

In terms of return on investment, equity investors can either receive dividends from the company (provided it is profitable) or realize capital gains by selling their shares (provided a buyer is interested in the company).

Equity providers are therefore in a very risky position. They can lose everything in the event of bankruptcy, and will only see a return on their investment if the company is profitable or resold. On the other hand, they can generate a very high return if the project is a success.

Given their position, equity investors look for start-up projects with sufficient growth and profitability potential to offset their risk.

From a technical standpoint, equity includes:

• Share capital and premiums: which represent the amount invested by the shareholders. This capital is considered permanent as it is non-refundable. In return for their investment, shareholders receive shares that entitle them to information, decision-making power (voting in general assembly), and the potential to receive a portion of any dividends distributed by the company.
• Director loans: these are examples of non-permanent capital advanced to the company by the shareholders. This is a more flexible way of injecting some liquidity into your company as you can repay director loans at any time.
• Reserves: these represent the share of profits set aside to strengthen the company's equity. Allocating a percentage of your profits to the reserves can be mandatory in certain cases (legal or statutory requirement depending on the legal form of your company). Once allocated in reserves, these profits can no longer be distributed as dividends.
• Investment grants: which represent any non-refundable amounts received by the company to help it invest in long-term assets.
• Other equity: which includes the equity items which don't fit in the other categories. Mostly convertible or derivative instruments. For a small business, it is likely that you won't have any other equity items.

The main sources of equity are as follows:

• Contributions made by the owners.
• Private investors: business angels, friends and family.
• Crowdfunding: raising funds by involving a group of people through campaigns where they contribute money or make donations, often getting something in return for their support.
• Start-up aid, e.g. government loans to help founders build up their start-up capital.

Debt financing

Debt is the other way of financing companies. Unlike equity, debt offers lenders a limited, contractually guaranteed return on their investment.

Your bagel shop undertakes to pay lenders' interest and repay the capital borrowed according to a pre-agreed schedule. Lenders are therefore making money whether or not your company makes a profit.

As a result, the only risk lenders take is that of your bagel shop going bankrupt, so they're extremely conservative and will want to see prudent, hands-on management of the company's finances.

From the point of view of the company and all its stakeholders (workforce, customers, suppliers, etc.), the company's contractual obligation to repay lenders increases the risk for all. As a result, there is a certain caution towards companies which are too heavily indebted.

Businesses can borrow debt in two main ways:

• Against assets: this is the most common way of borrowing. The bank funds a percentage of the price of an asset (a vehicle or a building, for example) and takes the asset as collateral. If the business cannot repay the loan, the bank takes the asset and sells it to reduce losses.
• Against cash flows: the bank looks at how much profit and cash flow the business expects to make in the future. Based on these projections, it assigns a credit risk to the business and decides how much the business can borrow and under what terms (amount, interest rate, and duration of the loan).

It's difficult to borrow against future cash flows when you're starting a bagel shop, because the business doesn't yet have historical data to reassure about the credibility of cash flow forecast.

Borrowing to finance a portion of equipment purchases is therefore often the only option available to founders. The assets that can be financed with this option must also be easy to resell, in the unfortunate event that the bank is forced to seize them, which could limit your options even further.

As far as possible sources of borrowing are concerned, the main ones here are banks and credit institutions. Bear in mind, however, that each institution is different, in terms of the risk it is prepared to accept, what it is willing to finance, and how the risk of your project will be perceived.

In some countries, it is also possible to borrow from private investors (directly or via crowdfunding platforms) or other companies, but not everywhere.

Key points about financing your bagel shop

Multiple solutions are available to help you raise the initial financing you need to open your bagel shop. A minimum amount of equity will be needed to give the project credibility, and bank financing can be sought to complete the financing.

Launching your bagel shop and monitoring progress against your forecast

Once you’ve secured financing, you will finally be ready to launch your bagel shop. Congratulations! 

Celebrate the launch of your business and acknowledge the hard work that brought you here, but remember, this is where the real work begins. 

As you know, 50% of business start-ups do not pass the five-year mark. Your priority will be to do everything to secure your business's future. 

To do this, it is key to keep an eye on your business plan to ensure that you are on track to achieve your goals.

No one can predict the future with certainty, so it’s likely that your bagel shop's financial performance will differ from what you predicted in your forecast.

This is why it is recommended to make several forecasts: 

• A base case (most likely)
• An optimistic scenario
• And a pessimistic scenario to test the robustness of your financial model

If you follow this approach, your numbers will hopefully be better than your optimistic case and you can consider accelerating your expansion plans. That’s what we wish you anyway!

If, unfortunately, your figures are below your base case (or worse than your pessimistic case), you will need to quickly put in place corrective actions, or consider stopping the activity. 

The key, in terms of decision-making, is to regularly compare your real accounting data to your bagel shop's forecast to: 

• Measure the discrepancies and promptly identify where the variances with your base case come from
• Adjust your financial forecast as the year progresses to maintain visibility on future cash flow and cash position

There is nothing worse than waiting for your accountant to prepare your year-end accounts, which can take several months after the end of your financial year (up to nine months in the UK for example), to realise that the performance over the past year was well below the your base case and that your bagel shop will not have enough cash to keep running over the next twelve months.

This is why using a financial forecasting solution that integrates with accounting software and offers actuals vs. forecast tracking out of the box, like the financial dashboards we offer at The Business Plan Shop , greatly facilitates the task and significantly reduces the risk associated with starting a business.

• This guide outlines the 15 key steps to open a bagel shop.
• The financial forecast is the tool that will enable you to validate the financial viability of your business idea.
• The business plan is the document that will enable you to approach your financial and commercial partners to convince them of the strengths of your project and secure the financing you need to launch your business.
• The real work begins once you've launched your business, and the only way to maintain visibility of your company's future cash flow is to keep your forecast up to date.
• Using a financial planning and analysis platform that combines forecasting, business planning and actual vs. forecast tracking and monitoring, such as The Business Plan Shop, makes the process easier and reduces the risks involved in starting a business.

We hope this guide has helped you understand how to start a bagel shop. Please don't hesitate to contact us if you have any questions.

Also on The Business Plan Shop

• Business plan samples for start-ups

Do you know someone who wants to know how to open a bagel shop? Share our guide with them!

Founder & CEO at The Business Plan Shop Ltd

Guillaume Le Brouster is a seasoned entrepreneur and financier.

Guillaume has been an entrepreneur for more than a decade and has first-hand experience of starting, running, and growing a successful business.

Prior to being a business owner, Guillaume worked in investment banking and private equity, where he spent most of his time creating complex financial forecasts, writing business plans, and analysing financial statements to make financing and investment decisions.

Guillaume holds a Master's Degree in Finance from ESCP Business School and a Bachelor of Science in Business & Management from Paris Dauphine University.

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Bagel Shop Business Plan Template

• Written by Dave Lavinsky

Table of Contents

If you’re looking to create a bagel shop business plan, you’ve come to the right place!

Over the past 25 years, the PlanPros team has helped over 1 million entrepreneurs and business owners write business plans….and many of them have started and grown successful bagel shop businesses.

Bagel Shop Business Plan Example

Below is our bagel shop business plan template and sample plan:  

I. Executive Summary

Company overview.

At DoughDelights Bagels, located in Methuen, MA, we specialize in offering a rich variety of high-quality bagels to bagel aficionados. Since our inception, we’ve focused on creating classic and innovative flavors to satisfy diverse tastes at competitive prices. With our bagels priced at $3 and bagel sandwiches at $11, complemented by $4 coffee options, we are committed to becoming the preferred culinary destination for breakfast and brunch in our local community. Our founder’s proven experience in the foodservice industry, particularly in running a successful bagel shop, gives us the confidence to succeed in this venture. Since establishing DoughDelights Bagels as a Limited Liability Company in January 2024, we’ve achieved significant milestones, including developing a distinctive logo, naming our company, and securing a prime location, all of which mark the beginning of our journey to be Methuen’s top bagel shop.

Success Factors

Our success is built on a foundation of expertise, superior product quality, and a passion for variety. Our founder’s extensive experience in the foodservice sector, especially with bagel shops, drives our operational excellence. We stand out in the competitive Methuen market by offering a more diverse menu and a commitment to quality that exceeds our competitors. Our journey thus far has been marked by careful branding, strategic location choice, and a growing recognition in the community. These accomplishments and our unwavering dedication to our craft set us on a path to becoming the local go-to destination for bagel lovers.

Industry Analysis

The Bagel Shop industry in the U.S. is flourishing with a current valuation of $1.3 billion and a growth rate of 4.2% annually, representing a promising opportunity for DoughDelights Bagels. Consumer trends toward healthier breakfast options and a preference for artisanal products bolster the industry’s potential. Our location in Methuen, MA, is an asset due to the town’s dynamism and diversity, granting us the opportunity to serve as a premier bagel provider to the community. By tapping into these industry trends and focusing on customer satisfaction with quality handcrafted bagels, we aim to secure a strong market position and cultivate a dedicated customer base.

Customer Analysis

Our primary target market at DoughDelights Bagels includes Methuen’s local residents, morning commuters, and health-conscious consumers, all in search of convenient, high-quality dining options. We aim to create a community-centric ambiance that resonates with families and individuals alike, while also supporting the need for quick grab-and-go options for busy professionals. Our menu and service are tailored to satisfy the cravings and time constraints of these diverse customer segments. By introducing a loyalty program and emphasizing healthy yet flavorful choices, we are dedicated to meeting the needs of our local gym-goers and active community members.

Competitive Analysis

DoughDelights Bagels faces competition from established local businesses like Bagel Boy, The Baked Bagel Cafe, and Main Street Bagel and Deli, each with its own strengths and weaknesses. However, our competitive advantages lie in our superior bagel quality, extensive flavor variety, strategic location, and commitment to exceptional customer service. We have honed our recipes to deliver a product that not only tastes great but also exhibits the craftsmanship that our customers expect. By continually innovating our menu and ensuring a welcoming and convenient customer experience, we set ourselves apart as the prime choice for bagel enthusiasts.

Marketing Plan

Our marketing plan at DoughDelights Bagels encompasses a comprehensive approach to promoting our product offerings. We serve classic and unique bagel flavors at $3 each, gourmet bagel sandwiches at $11, and premium coffee for $4. Our focus is on providing value and quality to our customers. To attract and retain our clientele, we engage in online marketing, local community engagement, in-store experiences, and loyalty programs. We will also explore partnerships and collaborations to broaden our reach. Through these multichannel promotional strategies, we aim to establish DoughDelights Bagels as a beloved brand within Methuen and beyond.

Operations Plan

Our operations at DoughDelights Bagels are designed to deliver excellence, from sourcing quality ingredients to providing exceptional customer service. Key processes include maintaining a rigorous baking schedule, ensuring a clean and efficient kitchen environment, and providing staff training to uphold our high standards. We prioritize store maintenance, marketing, and financial management, staying compliant with health and safety regulations, and continuously developing our menu. In the coming months, we plan to secure a prime location, obtain necessary permits, complete the restaurant build-out, hire and train staff, establish a supply chain, and launch marketing initiatives to achieve our initial revenue target and reinforce our market position.

Management Team

Dominic Gonzales leads the management team at DoughDelights Bagels as President. His extensive background in the foodservice industry, particularly his successful experience with a previous bagel shop, equips him with the insight and leadership skills necessary to guide our operations toward achieving our business objectives. Dominic’s strategic planning, product development, and staff management capabilities are key assets that drive DoughDelights Bagels toward a prosperous future.

Financial Plan

To reach our growth goals, DoughDelights Bagels requires $205,000 in funding. This capital will be allocated to various aspects of the business including location buildout, furniture, equipment, and initial operational expenses such as staff salaries, marketing, and supplies. These investments are critical for establishing our brand, ensuring smooth operations, and setting the stage for long-term success in the competitive bagel industry.

Below is an overview of our expected financial performance over the next five years:

II. Company Overview

At DoughDelights Bagels, we take pride in being the newest culinary destination for bagel lovers in Methuen, MA. Our passion for delivering both classic and inventive bagel flavors is at the heart of everything we do. As a local bagel shop, we have identified a unique opportunity to fill the gap in the market for high-quality bagel offerings, and we are excited to bring our fresh and delicious bagels to the community.

Products & Services

Our menu is designed to cater to a variety of tastes and preferences. Each bagel is priced at $3, ensuring that great taste comes with great value. For those seeking a more substantial meal, our bagel sandwiches are a perfect choice at $11, featuring a range of fresh ingredients and flavorful combinations. Complementing our bagels, we offer coffee for $4, making us the ideal spot for breakfast, brunch, or a quick snack.

Our Location

DoughDelights Bagels is conveniently located in Methuen, MA. We are committed to serving the local community and becoming a beloved spot where customers can enjoy quality bagels in a welcoming atmosphere.

Why We Will Succeed

Our confidence in our success stems from several key factors. Our founder brings a wealth of experience in running foodservice operations, including a previously successful bagel shop. This expertise, combined with our commitment to making better bagels with a wider variety of options than our competitors, positions us to become a leading choice for bagel enthusiasts in Methuen.

Our Journey So Far

Since DoughDelights Bagels was established on January 4, 2024, as a Limited Liability Company, we have hit several milestones. We’ve created a distinctive logo that embodies our brand’s spirit, chosen an engaging and memorable company name, and secured an ideal location for our shop. These accomplishments are just the beginning of our journey to becoming the go-to bagel destination in our community.

III. Industry Analysis

The Bagel Shop industry in the United States is currently experiencing significant growth and shows great potential for the future. According to recent market research, the industry is valued at approximately $1.3 billion. This indicates that there is a substantial market for bagels and related products, presenting a lucrative opportunity for businesses operating in this sector. Moreover, the Bagel Shop industry has been growing at an estimated annual rate of 4.2%, further highlighting the positive trend and indicating the potential for further expansion.

Several trends in the Bagel Shop industry are contributing to its overall growth and create a favorable environment for DoughDelights Bagels. Firstly, there is a rising demand for healthier breakfast options, and bagels are perceived as a relatively healthier choice compared to other on-the-go breakfast items. Additionally, the increasing popularity of specialty and artisanal food products is leading to a greater appreciation for high-quality, handcrafted bagels. DoughDelights Bagels can leverage these trends by offering a wide variety of healthy and artisanal bagels, attracting health-conscious customers and those seeking unique flavors and textures.

Furthermore, the geographic location of DoughDelights Bagels in Methuen, MA, is advantageous for its success in the Bagel Shop industry. Methuen is a growing town with a diverse population and a strong sense of community. The presence of a Bagel Shop in this area would cater to the needs and preferences of the local residents, providing them with a convenient and enjoyable breakfast or snack option. With the right marketing strategies and a focus on customer satisfaction, DoughDelights Bagels can expect to capture a significant share of the Bagel Shop market in Methuen and establish a loyal customer base.

IV. Customer Analysis

Below is a description of our target customers and their core needs.

Target Customers

DoughDelights Bagels will target the local residents of Methuen, MA, as its primary customer base. These customers are likely seeking convenient, high-quality breakfast and lunch options. The shop will provide a community-focused ambiance that will attract individuals and families looking for a casual dining experience.

The business will also cater to the morning commuter crowd, offering quick grab-and-go options that will appeal to working professionals in need of a fast and satisfying breakfast. DoughDelights Bagels will tailor its menu and service speed to meet the demands of this time-sensitive customer segment. Additionally, the shop will offer a loyalty program to encourage repeat business from these regular customers.

Another segment DoughDelights Bagels will target includes health-conscious consumers looking for nutritious yet delicious food options. The menu will feature a range of healthy bagels and toppings, catering to those who prioritize fitness and well-being. This approach is expected to resonate with gym-goers and active individuals in the Methuen area.

Customer Needs

DoughDelights Bagels meets the demand for high-quality bagels by offering a variety of fresh, artisanal selections that cater to the tastes and dietary preferences of Methuen residents. Our customers can enjoy a range of flavors and textures, ensuring that each visit provides a unique and satisfying experience. With a commitment to using only the finest ingredients, DoughDelights ensures that every bite is a testament to our dedication to excellence.

Understanding the busy lives of our patrons, DoughDelights Bagels provides hearty and nutritious sandwiches that serve as perfect meal options for any time of the day. Customers can expect convenience without compromising on taste or quality, making our shop a go-to spot for breakfast, lunch, or a quick snack. Additionally, our menu is designed with versatility in mind, offering options that can be customized to suit individual preferences and dietary needs.

Beyond the solid food offerings, DoughDelights Bagels also caters to the beverage needs of our customers. With a selection of drinks that range from gourmet coffees to refreshing cold beverages, patrons can find the perfect complement to their meal. We ensure that our drinks are prepared with the same attention to quality as our food items, providing a complete and enjoyable dining experience.

V. Competitive Analysis

Direct competitors.

Bagel Boy offers a variety of bagels, cream cheeses, and sandwich options. They cater to customers looking for a quick breakfast or lunch option. Their price points are competitive within the local market.

While specific revenue figures are not publicly available, Bagel Boy maintains a strong local presence. The company operates predominantly within the Methuen area, positioning itself as a convenient choice for residents and workers. Bagel Boy’s key strength lies in its established brand and loyal customer base.

However, Bagel Boy’s weaknesses may include a limited menu diversity beyond bagels and associated products. Their geographic reach is confined to the local area, which may restrict potential market expansion.

The Baked Bagel Cafe

The Baked Bagel Cafe offers artisanal bagels, pastries, and gourmet coffee. Their products are positioned as premium, reflected in higher price points compared to average bagel shops. The cafe appeals to customers seeking a more upscale bagel experience.

Revenue details for The Baked Bagel Cafe are not disclosed, but its product range suggests a focus on maximizing profit margins through quality rather than volume. They serve the Methuen area but attract customers from neighboring regions due to their unique offerings.

The cafe’s strengths include its specialty products and a comfortable ambiance for dine-in customers. Weaknesses could stem from their premium pricing, which may alienate cost-sensitive consumers, and a reliance on in-cafe dining which could be impacted by external factors like economic downturns or public health crises.

Main Street Bagel and Deli

Main Street Bagel and Deli is known for its wide selection of bagels, deli sandwiches, and salads. They aim to be a one-stop-shop for breakfast and lunch crowds, with prices that are accessible to a broad customer base. Their services include catering, which extends their reach beyond individual sales.

The deli’s revenues, while not publicly available, are supported by a strong local following and the inclusion of catering services. Main Street Bagel and Deli operates solely within the Methuen area, focusing on community engagement and local partnerships.

A key strength of Main Street Bagel and Deli is their diverse menu that caters to various dietary needs and preferences. However, their weaknesses may include the operational complexities of managing a broad menu and the potential for lower profit margins due to their affordable pricing strategy.

Competitive Advantages

At DoughDelights Bagels, we pride ourselves on crafting superior bagels that outshine our competition. Understanding that taste and quality are paramount to our customers, we have perfected our recipes to create a product that is not only delicious but also consistently exceeds expectations. Our bagels boast a unique texture, with a satisfyingly crispy crust and a soft, chewy interior that bagel aficionados can instantly recognize as the mark of true craftsmanship. This dedication to excellence in baking is one of the key differentiators that give us a competitive edge in the market.

Moreover, our extensive variety of bagel flavors sets us apart. We cater to a wide range of palates by offering an array of options, from timeless classics to innovative creations that can excite even the most adventurous taste buds. By constantly experimenting and expanding our selection, we ensure that every visit to our shop is an opportunity for our customers to discover something new and delightful. This commitment to variety not only enhances the customer experience but also solidifies our reputation as a destination for bagel lovers seeking diversity and quality in their choices.

In addition to our superior product and variety, our strategic location and commitment to customer service contribute significantly to our competitive advantages. We are conveniently situated in a bustling area, making it easy for customers to stop by for a quick breakfast or lunch. Our staff is dedicated to creating a welcoming atmosphere and ensuring that each patron receives friendly, personalized attention. This combination of convenience, exceptional service, and a premium product ensures that DoughDelights Bagels stands out as a top choice for anyone in search of the ultimate bagel experience.

VI. Marketing Plan

Our marketing plan, included below, details our products/services, pricing and promotions plan.

Products, Services & Pricing

At the heart of DoughDelights Bagels are the classic bagels, which customers can enjoy in a variety of flavors. From the traditional plain and sesame to more adventurous options like cinnamon raisin and everything, there is a taste for every palate. Each bagel is crafted with care and is available at an affordable price of  $3  each. These bagels strike the perfect balance between a crispy exterior and a soft, chewy interior, making them an ideal breakfast choice or a satisfying snack throughout the day.

Bagel Sandwiches

For those seeking a more substantial meal, DoughDelights Bagels offers a tempting array of bagel sandwiches. These hearty offerings include a selection of premium fillings such as smoked salmon, cream cheese, fresh vegetables, and a variety of meats and cheeses. Each sandwich is assembled to order, ensuring maximum freshness and flavor. Guests can expect to savor these gourmet bagel sandwiches for an average price of  $11 , making for a filling breakfast or lunch that is both delicious and convenient.

No bagel experience is complete without a freshly brewed cup of coffee. DoughDelights Bagels understands this and provides customers with a selection of coffee options to complement their meal. Whether patrons prefer a classic drip coffee, a robust espresso, or a frothy cappuccino, they can find their caffeine fix here. Each coffee option is priced at  $4 , offering a premium coffee experience without the premium price. The coffee served is sourced from high-quality beans, ensuring a rich and satisfying taste with every sip.

Promotions Plan

At DoughDelights Bagels, the approach to attracting customers encompasses a diverse array of promotional methods, tailored to engage the community and create a buzz around the delicious offerings.

Online Marketing

DoughDelights Bagels harnesses the power of online marketing to reach a broad audience. The bagel shop maintains a strong presence on social media platforms such as Instagram, Facebook, and Twitter, where engaging content, including mouth-watering images and customer testimonials, highlights the unique value proposition of the brand. Regular posts and stories will engage followers and encourage them to visit the shop.

The business also optimizes its website for search engines to ensure that when potential customers search for bagels in Methuen, MA, DoughDelights Bagels appears prominently in the search results. Email marketing campaigns will keep subscribers informed about new flavors, special promotions, and events, fostering customer loyalty and repeat business.

Local Community Engagement

DoughDelights Bagels will embed itself within the local community by participating in town events, sponsoring local sports teams, and collaborating with other local businesses. This approach will not only build brand awareness but also establish the shop as a community-centric business.

In-Store Experiences

To create an inviting atmosphere, DoughDelights Bagels will host in-store events such as “Create Your Own Bagel” days or bagel-tasting events. These experiences will encourage customers to step into the shop and engage directly with the product.

Loyalty Programs

A loyalty program will reward repeat customers with discounts, freebies, or exclusive offers. This program will incentivize customers to return and make DoughDelights Bagels their go-to bagel destination.

Collaborations and Partnerships

DoughDelights Bagels will partner with local businesses and influencers to reach new audiences. These collaborations can include co-created products, cross-promotions, or social media takeovers.

Direct Mail and Local Advertising

A direct mail campaign will target local residents with attractive offers, while local advertising in newspapers and on local radio stations will raise awareness about DoughDelights Bagels among residents of Methuen and the surrounding areas.

Public Relations

Public relations efforts will focus on getting featured in local food blogs, magazines, and newspapers to establish credibility and attract food enthusiasts. Press releases about new offerings and milestones will keep the shop in the public eye.

Through a dynamic mix of online marketing, community engagement, and creative promotional tactics, DoughDelights Bagels will become a beloved staple for bagel lovers in Methuen, MA. The shop expects to draw customers in with its delicious bagels and keep them coming back with its warm, community-focused approach.

VII. Operations Plan

Our Operations Plan details:

• The key day-to-day processes that our business performs to serve our customers
• The key business milestones that our company expects to accomplish as we grow

Key Operational Processes

• Build relationships with suppliers to ensure steady delivery of high-quality, fresh ingredients.
• Regularly check inventory levels to maintain an adequate supply of bagel-making essentials such as flour, yeast, and toppings.
• Source locally-produced ingredients when possible to support local businesses and maintain freshness.
• Follow a consistent recipe and baking schedule to provide fresh bagels throughout the day.
• Maintain a clean and organized kitchen to ensure efficient production and adherence to health codes.
• Train staff on proper bagel-making techniques to ensure product quality and consistency.
• Train staff on customer service best practices to create a welcoming and friendly atmosphere.
• Implement a point-of-sale system to streamline transactions and maintain accurate sales records.
• Respond promptly to customer feedback and reviews to improve service and address any concerns.
• Keep the dining and service areas clean and inviting to enhance customer experience.
• Perform regular maintenance on equipment to prevent downtime and ensure operational efficiency.
• Schedule cleaning tasks throughout the day to maintain hygiene standards.
• Utilize social media platforms to engage with the community and promote daily specials.
• Develop loyalty programs to encourage repeat business and reward regular customers.
• Collaborate with local businesses and participate in community events for brand visibility.
• Monitor daily sales and expenses to ensure the business remains profitable.
• Prepare and review financial reports regularly to identify trends and inform decision-making.
• Manage cash flow carefully to cover operational costs and plan for future investments.
• Stay up-to-date with local health codes and food safety regulations to ensure compliance.
• Train staff on proper food handling and sanitation practices to prevent contamination.
• Conduct regular health and safety audits to identify and address potential hazards.
• Regularly assess and update the menu based on customer preferences and seasonal availability of ingredients.
• Experiment with new flavors and combinations to keep the menu exciting and attract new customers.
• Gather customer feedback on menu items to refine offerings and improve satisfaction.
• Schedule staff effectively to cover peak times while controlling labor costs.
• Conduct ongoing training to improve skills and promote a culture of excellence.
• Provide feedback and performance evaluations to staff to encourage growth and improvement.
• Securing a Prime Location:  Identify and lease a storefront in a high-traffic area of Methuen, MA that is easily accessible to our target customer base.
• Obtaining Permits and Licenses:  Secure all necessary permits and licenses from local and state authorities to operate a food service establishment legally.
• Restaurant Build-Out:  Complete the build-out of the shop with a well-designed layout for efficient operations and customer comfort, including kitchen setup and seating area.
• Hiring and Training Staff:  Recruit a team of skilled bakers and baristas, and provide comprehensive training to ensure high-quality product and service standards.
• Supply Chain Establishment:  Partner with reliable suppliers for high-quality ingredients and negotiate favorable terms to control costs and ensure a consistent supply chain.
• Soft Launch:  Open the shop to friends and family for a trial run to gather feedback and make necessary operational adjustments before the official opening.
• Grand Opening (Launch our bagel shop):  Host a grand opening event to create buzz and introduce DoughDelights Bagels to the local community.
• Marketing and Promotions:  Implement an ongoing marketing strategy, including social media, local advertising, and community events, to build brand awareness and attract customers.
• Consistent Quality and Service Monitoring:  Establish regular quality checks and customer service training to ensure a positive customer experience.
• Financial Milestone (Get to $15,000/month in revenue):  Achieve the initial sales target of $15,000 per month, ensuring that the business is on the path to profitability.

VIII. Management Team

Our management team has the experience and expertise to successfully execute on our business plan.

Management Team Members

DoughDelights Bagels management team, which includes the following members, has the experience and expertise to successfully execute on our business plan:

Dominic Gonzales, President

Dominic Gonzales is a seasoned entrepreneur with a robust background in the foodservice industry. His experience includes the successful operation of a bagel shop, which provided him with valuable insights into the market and consumer preferences. Dominic’s expertise in managing food establishments is a cornerstone for DoughDelights Bagels, ensuring the company’s operations are efficient and customer-oriented. His previous accomplishments in the industry are a testament to his ability to lead the team towards lasting success, leveraging his knowledge in product development, staff management, and strategic planning.

IX. Financial Plan

Funding requirements/use of funds.

To accomplish our growth goals, DoughDelights Bagels needs $205,000 in funding. Key uses of this funding will be as follows:

Financial Projections

5 Year Annual Income Statement

5 year annual balance sheet, 5 year annual cash flow statement, what is a bagel shop business plan.

A bagel shop business plan is a document that outlines the strategies you have developed to start and/or grow your bagel shop. Among other things, it details information about your industry, customers and competitors to help ensure your company is positioned properly to succeed. Your bagel shop business plan also assesses how much funding you will need to grow your business and proves, via your financial forecasts, why the business is viable.  

Why You Need a Business Plan for your Bagel Shop

A business plan is required if you are seeking funding for your bagel shop. Investors and lenders will review your plan to ensure it meets their criteria before providing you with capital. In addition, a bagel shop business plan helps you and your team stay focused. It documents the strategies you must follow and gives you financial projections you should strive to achieve and against which you can judge your performance.

How to Start a Bagel Shop Business

By: Author Tony Martins Ajaero

Home » Business ideas » Food Industry » Bagel Shop

Do you want to start a bagel shop? If YES, here is a complete guide to starting a bagel shop business with NO money and no experience .

Bagels can be regarded as a classic breakfast food that started off becoming popular in New York City before being adopted by other states in the country. Bagels are now considered as a filling, tasty and convenient meal that can be taken for breakfast and lunch.

Most bagel shops do not however sell just bagels as they also sell other beverages and food items so that they can cater to a variety of patrons and also ensure that their customers can get a complete meal. Therefore, if you are looking to start a bagel shop business, you should not only think of the revenue that you will generate but you should also be one that is passionate about food and also enjoy serving others.

Running a bagel shop involves a lot of work because you will not only be making or selling bagels to a whole lot of customers on a regular basis but you will also be brewing coffee and selling other beverages as well. It is important for you to note that your bagel shop will be open not just in the morning but also early afternoon because bagels are taken as breakfast and sometimes lunch.

Therefore, you should prepare your mind at opening your bagel shop almost every morning except for certain holidays. Although some bagel shop owners take a day off every week to rest; you should ensure that you study your area well before doing this.

One aspect that you will need to decide on regarding your business idea is if you intend to make the bagels yourself or just sell them.

If you are looking to make the bagels yourself, you should not only know what bagel making equipment you will need, you should also have an idea of the several recipes that you are going to use in creating a variety of bagels in order to be able to serve as many different customers as possible.

If you will however just be selling the bagels without making them, then you could partner with someone making them. It is however important to note that most bagel shops make their own bagels.

Even though successful bagel shops are usually regional, this does not mean that you cannot choose to become a national chain if you want. However, regardless of what you are striving towards, you should ensure that you have carried out a thorough research about the business in order to ensure that you have all the facts necessary to help you achieve your goals and objectives.

Your research should enable you know who you might be competing against, where they are located and what direct impact they are likely to have on your business. Your research should also let you know who your intended target are, how to penetrate and get their attention, therefore getting a fair market share.

Having a business plan is very necessary when starting a business regardless of the nature because a business plan is a map that will give you a view of how your business should run and what decisions and actions you should take in certain circumstances.

writing a business plan and making it comprehensive enough can be overwhelming especially if you are going to use this to source for funds in starting or running your business. You can therefore get a professional business plan writer to help you write out one or you can download a template online to aid you in writing one if you are on a tight budget.

Steps to Starting a Bagel Shop Business

1. understand the industry.

Out of the 61 percent of adults who take bagels, over 50 percent prefer their bagels fresh. A majority of those that take bagels see it as a main dish and so only take it with toppings and beverages as an accompaniment.

The consumption of Bagel is very popular in New York and it is favored over other bread products. There are some that consider bagels to be a meal for the elites, even though bagels can be afforded by almost everyone. Due to portion control and the fact that people are unwilling to give up their favorite food, has led to more people resorting to bagels as an alternative.

The bagel shop business is regarded as a specialty eatery industry where specialty snacks and beverages that are non-alcoholic in nature are being sold. Global revenue that has been generated from specialty eateries is about $3 trillion.

The specialty eatery industry in the united states generates a combined revenue of billion from about 60,000 establishments – which consists of companies that are in a single location and those that are in multiple locations. The industry is one that is highly fragmented with only a few companies accounting for about 45 percent of the whole industry’s revenue.

Even though there are no specific statistics for the bagel industry in terms of revenue, growth, how many businesses exist as well as how many people are being employed in this industry; the revenue for the industry has increased in the past decade as bagels have become quite popular with there being introduction of new markets.

Industry demand has increased not only due to the innovativeness of the industry but due to the fact that more people consider bagels to be healthier. Because of the current demand of healthy, fast, cheap and convenient meal, it is expected that this industry will continue to grow.

This industry is one that is labor intensive because not only do the bagels have to be made every day in order to give customers something fresh, it also requires having a personal interaction with the customers due to activities like taking orders, brewing coffee and making other beverages, as well as other day-to-day operations that continually take place.

2. Conduct Market Research and Feasibility Studies

• Demographics and Psychographics

The demographic and psychographic composition of those who buy bagels are everyone from those with discretionary income and those on a tight budget. So, this means that you should be looking at schools, households, business people, hospitals, corporate executives and generally every other person.

If you are therefore looking to define the demography of your bagel shop, you should try and make it as all-encompassing as possible.

3. Decide Which Niche to Concentrate On

Even though having a bagel shop can generate a lot of revenue for your business because they are generally considered healthier and that people are growing more conscious of what they consume, there are still niche ideas that you might want to consider in order to either specialize in or add to your general business.

It is important that you conduct a thorough study on any niche you intend to go into so that you do not end up wasting money and your time. If you are running a large shop, you can afford to offer more niches than one who is starting off on a small scale.

Below are some of the niche ideas that are within your particular business and that you can specialize in;

• Traditional bagels
• Gourmet bagels
• Other food items and beverages

The Level of Competition in the Industry

The level of competition to be expected in this kind of industry depends on where your bagel shop is located because if you start your bagel shop in a city like New York where bagels are popular, you will be facing a lot of competition from those who have long been in existence and have achieved a level of success.

What customers expect from your bagel shop is that your bagels should taste like the traditional bagel and should be of the right size. Customers also expect the bagels to be fresh and satisfying. Therefore, you should ensure that you meet the expectations of your customers always.

If you are therefore looking to start your bagel shop in the United States, you should know that you will be facing a lot of competition and so you should have strategies in place that will enable you have an upper hand over your competitors.

4. Know Your Major Competitors in the Industry

In every industry, there are brands that stand out and are well known and the bagel store industry is no different. Even though the business has few national chains with most being just well known in their regions, there are still brands that stand out due to the quality of their bagels, how long they have been in business, their marketing and promotional strategies.

Below is a list of well-known brands in the industry;

• A & S Bagels, Inc
• Einstein Noah Restaurant Group
• Western Bagel
• Best Bagel & Coffee
• Absolute Bagels

Economic Analysis

Bagels were once popular only in urban towns before spreading all over the country and becoming one of the hottest food items. Even though early bagel shops were small and independent, large chain outlets and supermarkets have joined the industry and has resulted in bagels being popular all over the country.

In 1996 at the retail level, the dollar sales of bagels went up by 26 percent. Bagel shops and bakeries had the strongest performance as sales increased to over $1.1 billion. Sales in supermarket in-store bakeries closely followed. Another segment of the industry that was small but growing rapidly was the sale of refrigerated bagels that were packaged.

The marketplace is being reshaped by competitive forces especially as there is now a dramatic growth in franchised bagel outlets as well as non-bagel foodservice companies trying to get a share of the market from independent bagel shops. Operators in this industry have to try and catch the attention of the customers by coming up with several new niches.

Even though bagels are competing with other breakfast and even lunch meals, it is still looking at flat sales as they are trapped in the middle of being a healthy meal or being a treat.

The challenge that bagels are facing is the fact that it is packed with carbs and calories, thereby leading to a lot of consumers avoiding it especially as people are now more conscious of what they consume, and in order to counter this, bagel shops have taken to shrinking their bagels.

5. Decide Whether to Buy a Franchise or Start from Scratch

Deciding whether to start your bagel business from scratch or whether to buy a franchise will be something that you will have to take seriously because even though each option has its pros and cons, there is no guarantee that your business will succeed if you choose one over the other.

In starting your business from scratch, there are a lot of challenges that you will likely face such as where to locate the business and how to attract customers to your bagel shop. However, you are most likely going to be in control over all the aspects of your business and can change whatever policies aren’t working for your business.

Buying a franchise is usually regarded as having a head start over those that are starting their business from the scratch.

This is because with a franchise, you are not only buying mentorship, you are also getting several aspects – such as advertising, recipes, equipment and staff training – of the business handled by those who have already garnered experience in the industry.

However, not all those who have bought franchises have succeeded and this is because they didn’t take time to research on the company offering the franchise opportunity. It is therefore important to carry out your own research on whether the franchise being offered will enable you achieve your goals.

6. Know the Possible Threats and Challenges You Will Face

In every business, threats and challenges are always faced and so as an entrepreneur, it is necessary that you understand the different threats and challenges that are bound to plague your business and how you can easily combat or control them.

You should know that not all the threats and challenges that will crop up will have been foreseen or can be easily handled and so when they occur, all you can do is hope for the best.

Therefore, some of the threats and challenges that you will likely face when starting your bagel shop business are; having to deal with already existing competitors, natural disasters, industry and government regulations, being an unknown brand and also customers finding alternatives.

7. Choose the Most Suitable Legal Entity (LLC, C Corp, S Corp)

One of the toughest decisions that you will ever make is what legal entity to choose for your business. The wrong choice of a legal entity could greatly limit the way your business can achieve its goals and objectives, therefore it is necessary that you take this issue seriously by asking others in the same business what is being used.

The several legal entities that are available for entrepreneurs in the United States all have their pros and cons and so it is necessary that you study them well in order to determine which would best suit your business or alternatively, you get in touch with an attorney to help you out with what legal entity is right for your business.

There are certain attributes that must be taken into consideration when looking to choose a legal entity and some of the attributes are; ease of set-up, ownership and control, flexibility of the legal entity, liability status, and taxation structure.

Even though starting off as a sole proprietor is achievable, it exposes you and your business to so many risks. The food industry regardless of the sector is a risky business with strict regulations from the authorities and so should any unforeseen incident happen – such as one of your customers accusing you of food poisoning – then you might find that you and your business are vulnerable since you are both regarded as one entity.

The best that you can do under these circumstances is to run your business as a separate entity from yourself and this attribute exists in a corporation or Limited Liability Company (LLC). While a corporation is regarded as more formal and rigid in its procedures, an LLC is regarded as less stringent.

8. Choose a Catchy Business Name

Having a catchy business name is important because this is how you can not only get your business to stand out but you can also get the attention of your target market. Choosing a name might look very easy but when you find out that there are certain criteria that your business name should meet, you will know how difficult it is to come up with a name.

When choosing a business name, it is important that the name is memorable, can be easily pronounced, isn’t being used by another and indicative of the industry that you are in. Below are some of the catchy business names that you can use for your bagel shop;

• Sumptuous Bagel Shop
• Diane’s Bagels
• Bagels and More
• Mama Rose Fresh Bagels
• Filling Delight Bagel Shop

9. Discuss with an Agent to Know the Best Insurance Policies for You

There are always risks in every endeavor and as an entrepreneur you must ensure that you are not the one bearing these risks. Insuring your business might look tedious but it is to your own benefit if you do especially when calamity strikes.

Many businesses have had to shut down because the owners did not insure the business or get the right insurance that will cover the business regardless of the calamity that is likely to occur, which is why it is often advised that you seek the advice of an insurance agent or broker when looking to purchase your insurance policies. Some of the insurance policies that you will therefore need to purchase for your bagel shop include;

• Property Insurance
• Casualty Insurance
• Workers’ Compensation Insurance
• General Liability Insurance
• Commercial Property Insurance
• Product liability insurance
• Business Auto Insurance
• Umbrella Policies
• Contents Coverage
• Food Contamination Endorsement
• Mechanical Breakdown

10. Protect your Intellectual Property With Trademark, Copyrights, Patents

Bagels are regarded as traditional meals that are suitable for breakfast and lunch and even though several bagel recipes have cropped up, the owners cannot sue if another store makes up something similar. Therefore buying an intellectual property protection for your recipes will be a waste of your time and money.

Some successful bagel shops that buy IPP for their businesses usually do so in order to protect their company name, logo, jingle and any other material that they feel is worthy enough to be protected. It is however not considered a priority by those in this industry.

11. Get the Necessary Professional Certification

In running a traditional bagel shop, there is no need for you to acquire any sort of professional certification as your customers are not concerned about what sort of certification you have as all they want is to be able to purchase fresh and quality bagels.

This does not however mean that you cannot acquire any sort of professional certification especially if you are looking to offer other services such as catering of events where your certification will enable you stand out from others.

12. Get the Necessary Legal Documents You Need to Operate

In any business that you intend to start, it is important that you have all your legal documents in place. Not having a list of legal documents in place might make you run into trouble with the law, which might lead to you be fined or banned from running that sort of business anywhere in the country.

Also, the authorities in the United States really scrutinize those that run the food business as constant checks and regulations are continually carried out to ensure that proper documentation is in place. If you aren’t sure of what documentations you might need, you can engage the services of an attorney or ask others in the same business. Below is a list of the legal documents that you will need in order to run your bagel shop;

• Certificate of Incorporation
• Operating Agreement for LLCs
• Business Plan
• Insurance Policy
• Business License
• Food Preparation License
• Food Handler Permit
• Employment Agreement
• Federal Tax Identification Number (TIN)
• Employee Identification Number (EIN)

13. Raise the Needed Startup Capital

When looking to start any business, it is important that you have funds that will not only enable you to start the business but also to grow it as well. However, not all entrepreneurs have all the necessary funds to start their business and so have to source for funds from other places.

Sourcing for funds from external sources is easy for any entrepreneur which is why it is advised that there be a business plan as this will convince intending investors of your seriousness regarding the business that you are looking to start up. Below are some of the financing options available when looking to start your bagel shop;

• Raising part of start-up capital from personal savings as well as sale of personal stocks
• Sourcing for soft loans from family members and friends
• Sourcing for start-up capital from investors and business partners
• Applying for loan from the bank or financial institution

14. Choose a Suitable Location for your Business

A bagel shop is not a business that can be run from home and so you will need to ensure that you have picked the most suitable location for your business, if you intend to be successful.

It is essential that you pick a location that has been zoned for food service, this therefore limits you to certain areas and will mean that you cannot just open up your bagel shop anywhere. Once you have gotten the appropriate location, ensure that it is close to other stores so that you won’t need to worry about foot traffic. However ensure that you aren’t too close to other bagel stores.

Once you have gotten the right location for your bagel shop, ensure that you approach the town’s licensing committee in order to obtain the various permits that you might need. You should know that the permits you will require vary depending on the location and so it is necessary to make proper findings to know what you will require.

Even though you might be tempted to lease a huge facility, it is better that you start with a small facility so that it will be easier for your employees to grab items your customers.

Also, a smaller shop means your rent will not be so high. If you aren’t sure of where to locate your business in order to run it successfully, you can engage the services of a real estate agent who has a thorough knowledge about the area and your kind of business to help you out.

15. Hire Employees for your Technical and Manpower Needs

The first thing you will need to achieve when looking to start your bagel shop is to ensure that your bagels are worthy enough because this will not only enable you attract customers but it will also enable them to refer others to your business.

You must first decide on what flavors you intend to offer your customers as you must have first tried out several recipes amongst your close friends and family members and getting their views. While you can make the bagels from scratch, you can also buy frozen bagel dough and bake the bagels instead.

Getting a good location to sell your bagels is very important because this is not a business that you can run from home. Because permits for location will likely vary, it is important that you survey the area well, not only to know if you will be permitted to run your bagel shop there but also to know if you will have competitors close to you.

You will require equipment in order to effectively make the bagels. Before buying equipment, ensure that you make a list of the equipment that you will require and how much they are likely to cost before prioritizing the items that you should pick first based on necessity and cost.

You should know that there are some items that you can get as fairly used especially if you are starting up on a tight budget but ensure that you have checked them out thoroughly so that you do not end up buying something that will cost you so much to repair.

Some of the equipment that you will need for your bagel shop business include; display counters, steam ovens, walk-in refrigerator, drink cooler for beverages, industrial mixers, boiling kettles, plastic utensils and containers.

Even though you might be starting your business on a low scale, it is not something that you can handle alone and so it will be vital for you to build a solid business structure that will allow you run your shop efficiently.

Therefore, those you will need to hire include; bagel bakers, cleaners, customer service, marketing and sales rep, office manager, supervisor and accountant. From the above analysis, you will require at least 7 key people in order to run your bagel shop effectively.

The Service Delivery Process of the Business

The process in a bagel shop business requires you to first get the requisite experience before opening your shop to potential customers. Not having the necessary skills is not an excuse as there are classes that you can take to help you develop or enhance your skills.

You have to decide whether you want to start your shop from scratch or buy an existing franchise because this will determine if you are going to be creating your own recipes or if you will be given the recipes to use in making the bagels you intend to see.

Another decision that you will have to make is what means of production you intend to use – make your bagels or bake them.

If making your bagels, you will need to start from the scratch and make bagels that will be unique to your shop as you can control your recipe. If you are going to bake the bagels, then you will need to order ready-made bagel dough which will enable you cut down on costs.

16. Write a Marketing Plan Packed with ideas & Strategies

The main purpose of starting any business is to make profit and profit can only be made when revenue is generated. The only way revenue can be generated is by ensuring that as many customers as possible are aware of your bagel shop and a certain amount of these customers are willing to patronize your shop.

The process of making your customers aware of your business is coming up with different ideas and strategies that are supposed to be effective in conveying your intentions and actualizing your goals.

One major aspect that can have a positive or negative impact on your business is where you are located. If you are located in a bad place then no matter how much marketing campaigns you carry out, you are likely not going to achieve all your goals because instead of customers getting inconvenienced because they want to buy bagels, they’d rather go for an alternative that is closer to them; and so one of your first marketing strategies should be to be located in a strategic and conspicuous area.

Due to how serious creating effective marketing strategies are, it is important that you carry out a thorough research regarding the business, your target market, what to expect from them and what they should expect from you. You will also through the research know about your competitors and how you can best them and get a fair share of the market for your business, thereby achieving your intended aim and objectives.

Once you have drafted your marketing strategies, ensure that you continually monitor them in order to remove those that aren’t achieving the purpose you intend for them. This is because no matter how great your strategies might have been at one point, the changing market trends might change the dynamics, making some of the strategies not to achieve their aims.

Below are some of the marketing ideas and strategies that will be effective in helping you achieve your corporate goals and objectives;

• Ensure that your bagel shop is listed in yellow pages and in reputable online directories
• Advertise your new business in local newspapers and food related magazines as well as on radio and television stations
• Distribute attractive handbills and paste fliers in strategic locations in order to increase awareness for your bagel shop
• Encourage your loyal customers to help refer your bagel shop to others and reward them for it
• Use your social media platforms by creating an official Facebook page, an Instagram and Twitter account and use them to promote your bagel shop
• Empower your marketing and sales executives to to physically market your bagel shop to potential customers

17. Develop Iron-clad Competitive Strategies to Help You Win

There are enough bagel shops in existence especially in busy cities as people are on the look-out for healthy meals that can be consumed while on the move; and so there is bound to be some level of competition that you should expect. If you intend to get a fair share of the market, then it is necessary that you know who your competitors are, what their weaknesses are and how to use this as an advantage for your business.

Some of the competitive strategies that you should therefore have in place when you are looking to win over your competitors are; having unique recipes that will enable you to have a variety of customers, offering your customers discounts and incentives, ensuring that you have great customer care and that your bagels are always fresh and of high quality.

18. Develop Strategies to Boost Brand Awareness and Create a Corporate Identity

Constantly promoting your business is very important because every effort that is made in boosting your brand is for the benefit of your business.

If you are hoping to compete against other bagel shops that have already had a share of the market, then your only hope is to ensure that you create the right strategies that will enable you boost your brand awareness effectively whilst also ensuring that you have created a corporate identity that your potential customers are able to identify with.

The positive effects that publicity brings – awareness and revenue generation – is the reason why even companies that have long been in existence still deploy or create new strategies that will allow them continually be seen by their customers which in turn leads to more revenue generation.

However, like all strategies that you will be developing for your business, it is important that you conduct a thorough research regarding your potential target market and what publicity strategies will be effective for them.

If your potential market is not likely going to be reading the local newspapers, then promoting your bagel shop via the newspapers might not have the intended effect you seek as the odds of a number of them picking the local newspapers won’t be so great.

This doesn’t mean that you cannot still promote your business offline effectively; however, knowing which offline methods will work will ensure that you do not end up wasting your time and money on something that is not likely to work.

Constantly reviewing your strategies is also very important as it will enable you know which are working and which should be modified or removed. Below are some of the strategies that you can use to boost your brand as well as create a corporate identity for your company;

• Develop a website and then ensure that you promote it well by deploying keywords and links when making posts on them so as to boost their ranking on search engines
• Ensure that you encourage you loyal customers to help refer your business to others
• Make use of social media platforms such as Facebook, Twitter, Instagram and Snapchat in order to increase awareness for your bagel shop
• Distribute handbills and fliers in strategic locations around the area where you intend to run your bagel shop from
• Promote your bagel shop by writing a piece in your local newspapers on specialty eateries or healthy and quick meals
• Participate in a local community event in order to promote your bagel shop effectively

Related Posts:

• How Much Does It Cost to Open a Bagel Shop?
• Bagel Shop Business Plan [Sample Template]
• List of Equipment You Need to Start a Bagel Shop [Cost Included]

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Moscow International Business Center (Moscow City)

• Guide to Russia

What can you do at Moscow City?

• Dine in style: Moscow City is home to 100+ cafes and restaurants, including Europe’s highest restaurant and ice-cream shop
• See Moscow like never before: Ascend to one of Moscow City’s observation decks for an unparalleled panorama of Moscow
• Admire world-class architecture: Each of Moscow City’s skyscrapers has distinctive architecture and design
• Learn something new: Visit the Museum of High-Rise Architecture in Moscow or the Metro Museum

Moscow City is a multifunctional complex in the west of Moscow, which has come to represent the booming business of Russia’s capital. Its skyscrapers enrich Moscow’s skyline, contrasting the medieval cupolas and Stalinist high-rises. Visitors to Moscow City can enjoy entertainment high in the sky, as the complex is home not just to offices, but to restaurants, cinemas, viewing platforms, and museums.

Photo by Alex Zarubi on Unsplash

History of Moscow City

Moscow City was first conceived in 1991 by honoured Soviet architect Boris Tkhor, who proposed to construct a business center in Moscow. It would be complete with gleaming skyscrapers rivalling those of New York and London, to reflect the new life and growing ambitions of post-Soviet Russia.

The chosen site was a stone quarry and disused industrial zone in western Moscow, in between the Third Ring Road and Moskva River. Initially, the territory was divided into 20 sections arranged in a horseshoe shape around a central zone. The skyscrapers would increase in height as they spiralled around the central section, with shorter structures built on the waterfront to give the taller buildings behind a view of the river. 

Architect Gennady Sirota, who contributed to iconic projects such as the Olympic Sports Complex on Prospekt Mira, was selected as the chief architect, and many other world-famous architects were attracted to Moscow to realise their visions in Moscow City.

What can you see and do at Moscow City?

Where Moscow’s cityscape was once dominated by Stalin’s Seven Sisters skyscrapers , this is no more. Moscow City is home to eight of Russia’s ten tallest buildings, six of which exceed 300 metres in height. More buildings are still under construction there today, including the One Tower (which will be Europe’s second-tallest building). Once completed, Moscow City will comprise more than 20 innovative structures.

Each of Moscow City’s skyscrapers was designed by its own architect, lending the cluster of skyscrapers a unique appearance. Aside from being a site of architectural wonder, Moscow City is a place for leisure and entertainment with over 100 cafes and restaurants, exhibition spaces, cinemas, viewing platforms, and more.

Photo by Nikita Karimov on Unsplash

Federation Tower

• East Tower: 374m, 97 floors; West Tower: 243m, 63 floors
• Completed in 2017
• Architects: Sergey Tchoban and Peter Schweger

The East Federation Tower is the tallest building in Moscow, and the second-tallest building in Europe after the Lakhta Centre in St Petersburg. Visitors can enjoy a luxurious meal of seafood, truffles or steak at restaurant ‘Sixty’ on the 62nd floor of the West Tower, or visit Europe’s highest observation deck, ‘Panorama 360’, on the 89th floor of the East Tower.

Did you know? The ice cream and chocolate shop on the 360 observation deck are the highest in the world!

• South Tower: 354m, 85 floors; North Tower: 254m, 49 floors
• Completed in 2015
• Architect: Skidmore, Owings & Merrill LLP

The South OKO Tower is the third-tallest building in Russia and Europe. Here, you can visit ‘Ruski’ to dine on hearty Russian cuisine cooked on a real Russian stove, and have a drink in the ice bar. Alternatively, visit restaurant, nightclub and performance space ‘Birds’; the restaurant is the highest in Europe, situated on the 86th floor roof terrace alongside an observation deck. The OKO Towers are also home to karaoke club ‘City Voice’.

Did you know? Underneath OKO Towers is the largest underground parking in Europe, with 16 levels and 3,400 parking spaces.

Mercury Tower

• 339m tall, 75 floors
• Architects : Mikhail Posokhin, Frank Williams, Gennady Sirota

Another multifunctional skyscraper, which was designed as the first truly ‘green’ building in Moscow. The Mercury Tower has a distinct geometric shape and copper-coloured glazing, and was the tallest building in Europe upon completion. Visit ‘More i myaso’ (Sea and meat) on the first floor of the tower to enjoy European and Mediterranean cuisine whilst surrounded by greenery. On the 2nd and 40th floors a modern art gallery, the ‘ILONA-K artspace’, has just opened.

City of Capitals

• Moscow Tower: 302m, 76 floors; St Petersburg Tower: 257m, 65 floors
• Completed in 2009
• Architect: Bureau NBBJ

The unique geometric design of the City of Capitals towers resembles stacks of rotating blocks, and is rooted in Constructivism of the early Soviet period (many Soviet Constructivist buildings can be found in Moscow). Visitors to the Moscow Tower can enjoy a range of cuisines – traditional Italian dishes on the summer terrace of ‘Tutto Bene’, Panasian cuisine in the tropical luxury of the ‘Bamboo Bar’ on the 1st floor’, and poke or smoothie bowls at ‘Soul in the Bowl’ cafe on the 80th floor.

Tower on the Embankment

• Tower A: 84m; Tower B:127m; Tower C: 268m, 61 floors
• Completed in 2007
• Architects: Vehbi Inan and Olcay Erturk

After completion, the Tower on the Embankment was the tallest building in Europe, and is now the 13th tallest. It houses the headquarters of several large Russian and international  companies, including IBM and KPMG. There are two cafes located on the 1st floor of Tower C – self-service café ‘Obed Bufet’ (Lunch Buffet) and Bakery Chain ‘Khleb Nasushchny’ (Daily Bread).

Evolution Tower

• 255m tall, 54 floors
• Architects: Philip Nikandrov and RMJM Scotland Ltd

Evolution is Moscow City’s most recognisable tower, and the 11th tallest building in Russia. Its façade is a true architectural marvel, comprising continuous strips of curved glazing spiralling high into  the sky. According to the architect, Philip Nikandrov, the spiral shape of the tower honours centuries of architectural design in Russia, from the onion domes of St Basil's Cathedral to Vladimir Shukhov’s Tatlin Tower, a masterpiece of Constructivist design. Outside the Evolution tower is a landscaped terrace and pedestrian zone descending to the Presnenskaya Embankment, which was also designed by Nikandrov.

Did you know? Moscow’s largest wedding palace was supposed to be built on the site of the Evolution tower, though the project was abandoned.

• 239m tall, 60 floors
• Completed in 2011

Imperia’s interesting design has a curved roof and an arched glass façade. Inside the tower are various cafes including ‘City Friends’ for all-day breakfasts and light lunches, ‘Mama in the City’ for simple meals of Russian cuisine, and ‘abc kitchen’ for European and Indian-inspired dishes. Alternatively, visit ‘High Bar’ on the 56th floor for cocktails with a view. In Imperia you’ll also find the Museum of High-Rise Construction in Moscow (suitably located on the 56th floor), and the Camera Immersive Theatre.

Did you know? Inside Vystavochnaya metro station is the Metro Museum , dedicated to the history of the beautiful Moscow Metro!

• 130m tall, 26 floors
• Completed in 2001
• Architect: Boris Tkhor

Tower 2000 was Moscow City’s first tower. It stands on the opposite bank of the Moskva River, and houses a viewing platform from which visitors can admire an unparalleled panorama of Moscow City. The Bagration Bridge reaches across the river from the tower to Moscow City, and underneath are piers from where you can take boat trips.

Photo by Alexander Popov on Unsplash

Afimall is Moscow’s largest entertainment and shopping complex, home to 450 shops, cafes and restaurants, a cinema, and a virtual-reality game park. The shopping centre is located in the central section of Moscow City, and a cinema and concert hall are currently under construction there.

What’s nearby?

Sechenov Botanical Gardens: The botanical gardens of the First Moscow State Medical University was created for students’ training and research in 1946. Today it is open for free visits, and is home to a large arboretum.

Park Krasnaya Presnya: This park belonged to the Studenets estate of the Gagarin princes. It is a monument of 18th and 19th century landscaping, with Dutch ponds, ornate bridges, and tree-lined alleys. There are also sports facilities, sports equipment rental, and cafes.

Photo by Akkit  on Wikipedia

Essential information for visitors

Website: https://www.citymoscow.ru/

Email: [email protected]

Phone: +7 (495) 730-23-33

Nearest metro: Mezhdunarodnaya (closest to the skyscrapers), Delovoy Tsentr (underneath Afimall), Vystavochnaya (closest to Expocentre)

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This tour covers the best sights of Moscow and St. Petersburg along with a trip to the Golden Ring - a group of medieval towns to the northeast of Moscow. Ancient Kremlins, onion-shaped domes and wooden architecture is just a small part of what awaits you on this amazing tour.

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Moscow-City – The Moscow International Business Center

• 3 years ago

Moscow-City is an iconic location for life and work in Russia’s capital. Enormous skyscrapers, business centers, the best restaurants and retail spaces – all this is concentrated in one place. The ultramodern Moscow-City towers are truly striking in their outward appearance, and the layout of the apartments inside and the fantastic views that can be seen from the higher floors are nothing short of impressive.

This skyscraper compound, often referred to as Moskva-City, is the Russian take on Manhattan, where businessmen strike multi-million dollar deals daily while ordinary life goes on next door. Its state of the art spaces offer the ultimate convenience. The infrastructure of this business district is so well-developed that anyone can find something interesting for themselves here: from residential apartments to boutiques, clubs, exhibitions and more.

When the foundations for the Moscow-City skyscrapers were laid, a special kind of concrete was used, the properties of which are amplified by many times compared to standard concrete. Even in the event of a plane crashing into one of the buildings, the structural integrity of the towers will be preserved.

The architects of the Moscow-City Business Center have created a unique locality that has integrated into itself the hub of the capital’s business life and a whole ensemble of historical monuments. Anyone can admire the beauty of these skyscrapers from within or without the compound. There are also a number of apartments for sale or rent available in the MIBC itself. But first, let’s have a look at some more interesting facts about the financial core of Russia’s capital.

• 1 How It All Began
• 2.1 Moscow-City Central Core
• 2.2 Tower 2000
• 2.3 Evolution Tower
• 2.4 Imperia Tower
• 2.5 Moscow Tower and St. Petersburg Tower
• 2.6 Steel Peak Tower
• 2.7 Federation Tower
• 2.8 Mercury City Tower
• 2.9 OKO Tower Complex
• 3.1 Afimall City Shopping Center
• 3.2 Bagration Bridge
• 3.3 Expocentre Fairgrounds
• 4 Renting and Buying Real Estate in Moscow-City

How It All Began

The history of Moscow-City goes all the way back to 1992. The government of Moscow at the time wanted to bring into existence its own skyscrapers like the ones in London or New York. And the idea caught on. In 1992 the project for the construction of the huge “Moscow-City” MIBC compound was enthusiastically approved, kick-starting the painstaking preparatory works. The original intention was that the skyscrapers would only house office space. However, as time went on, the towers began to welcome in ordinary residents who wanted to live on the territory of this business and finance hub.

Moscow-City is undoubtedly a city within a city. Its grandeur is mind-boggling. It is perfect in every way: from location to infrastructure. And today, anyone can get a feel of the atmosphere of the “capital city” of Russia’s business world – many of the apartments in Moscow-City are available for rent. Any citizen of Russia and even nationals of other countries can make use of these offers.

What It’s Like in 2021

Today Moscow-City is not just a magnificent and fascinating sight, but also a real hub for the work, life and leisure of thousands. Its infrastructure is organized in such a way that there is no need to leave the territory of the “city within a city” at all. This business district contains everything one may need for work and recreation. And if one does decide to venture out into the larger metropolis, the MIBC’s three subway stations make this remarkably simple to do.

Moscow-City stands on the Presnenskaya Embankment . Each of the buildings in the district has a name, which simplifies its identification. Some of the buildings form complexes that are united under one name, such as the Neva Towers and the Naberezhnaya Tower complex of two skyscrapers and one high rise. There are a total of 16 towers in the MIBC, of which the most popular are:

• Moscow-City Central Core;
• Tower 2000;
• Evolution Tower;
• Imperia Tower;
• City of Capitals (Moscow Tower and St. Petersburg Tower);
• Steel Peak Tower;
• Federation Tower;
• Mercury City Tower;
• OKO Tower Complex.

Moscow-City Central Core

This is the most complex building within the MIBC compound. Its total floor area is a whopping 1 476 378 sqft (450 000 m²). It consists of two massive parts, each of which boasts a truly impressive infrastructure. The underground part includes 3 Moscow Metro stations, a parking lot for automobiles and a shopping mall. The aboveground part houses a concert hall and a hotel.

Tower 2000 is a skyscraper having 34 stories. Its total floor area is 200 318 sqft (61 057 m²), most of which is office space. The key feature of this skyscraper is its direct connection to the Bagration Bridge, which has its own shopping arcade. The tower has everything one may need while working here, including a large parking lot and several restaurants.

Evolution Tower

This elegant structure is 836 feet (255 m) high – that’s a whole 54 stories! The total floor area here is 554 462 sqft (169 000 m²). The Evolution Tower’s key feature is that it has its own Wedding Hall. This skyscraper houses large office spaces, a parking lot and several restaurants.

Imperia Tower

MIBC’s Imperia Tower is the undeniable focal point of the MIBC’s business life. Its height is 784 feet (239 m), which means one can hold conferences and resolve key business matters on the 59 th floor! And that really is amazing! The tower has everything: offices, hotels, restaurants and parking lots. But if you want a truly unforgettable experience, visit the viewing platform! It is situated on the 58 th floor and a simply astounding view of Moscow can be seen from it.

Moscow Tower and St. Petersburg Tower

The Moscow and St. Petersburg Towers are the chief representatives of the MIBC. The Moscow Tower has 76 stories and is 990 feet (302 m) high, while the St. Petersburg Tower has 65 stories and stands 843 feet (257 m) tall. Both towers offer fantastic views of the capital city.

Most of the floors of these two skyscrapers are taken up by luxurious sky apartments. There are also several recreational and entertainment centers, office spaces, restaurants, etc.

Steel Peak Tower

Also known as the Eurasia Tower of Moscow-City, this supertall skyscraper has a total of 680 912 sqft (207 542 m²) of floor space. Most of this is taken up by offices, and the rest – by residential quarters (around 65 616 sqft or 20 000 m²). The tower also houses a number of the greatest restaurants, studios and shopping centers.

Federation Tower

The Federation Tower is a complex of two skyscrapers, known as Tower East and Tower West. Tower East is the second highest building in Europe (the first is a skyscraper recently erected in the city of St. Petersburg). Its height is a colossal 1 223 feet (373 m) and that makes 95 stories! Tower West, on the other hand, is noticeably shorter at 794 feet (242 m).

The Federation Tower is a multifunctional complex.

Mercury City Tower

The Mercury City Tower skyscraper is widely known as one of the tallest buildings in Europe. Its height is 1 112 feet (339 m) and it has 75 stories. It is multifunctional by concept, holding within its walls shopping centers, offices and all kinds of other spaces. It is also possible to rent apartments here.

OKO Tower Complex

The OKO Tower Complex consists of two towers – the North Tower (49 stories and 803 ft or 245 m in height) and the South Tower (85 stories and 1 155 ft or 352 m in height).

Each of the MIBC’s tower complexes has its own recreational and entertainment areas, restaurants and parking lots. The top floors of most of these buildings contain luxurious fully-furnished apartments. At night, the towers shine with bright lights, while inside them the panoramic windows reveal astounding views of Moscow. This breathtaking view of the capital of Russia is why visiting Moscow-City is a must!

What Not to Miss

There are many interesting landmarks within the Moscow-City compound, but three of them are truly deserving of special attention:

• The Afimall City Shopping Center;
• The Bagration Bridge with two galleries and a shopping arcade;
• The Expocentre Fairgrounds.

Afimall City Shopping Center

The Afimall City Shopping and Entertainment Center is located in Moscow-City’s Central Core. It is divided into 4 zones, each with its own theme – one for every season of the year. The shopping center houses the biggest indoor fountain found worldwide. The height of this watery wonder is 118 feet or 36 meters.

The shopping and entertainment center contains everything one might expect from one of the largest centers of its kind:

• Retail brand stores;
• Exhibitions;
• Game rooms;
• and Restaurants.

The main recreational space is roofed with a giant transparent dome, which is an impressive sight to behold.

Bagration Bridge

Bagration Bridge with its upper and lower galleries has a shopping center all of its own and was the first structure to be built as part of the Moscow-City business district. Its lower gallery is a shopping arcade and its upper gallery is an open-air viewing platform with a spectacular view of the MIBC and the Moskva River. The hall of the bridge houses the 23 foot tall sculpture called “Tree of Life”. Having gone through the bridge via either one of its two galleries, a pedestrian would find themselves standing right on the Kutuzovsky Prospekt.

Expocentre Fairgrounds

The Expocentre Fairgrounds exhibition venue is located at the very heart of the capital. The first exhibition held at the Expocentre happened all the way back in 1959, much earlier than the MIBC was erected. Today it is the venue of many interesting events.

Exhibitions with very diverse themes are regularly held at this complex. An up-to-date schedule can be found on the official webpage of the Expocentre. The events can be free or fixed-price entry, depending on their type.

Renting and Buying Real Estate in Moscow-City

Moscow-City is not only a work and business hub, but also a residential neighborhood. Any citizen of Russia can rent or buy apartments or elite sky lounges here. The variety of residential real estate available inside the skyscrapers is impressive, including options for any pocket. The following buildings in the MIBC contain residential blocks:

This skyscraper has a mirror glass façade which reflects the passing clouds. Just imagine how beautiful that looks! Anyone can buy an apartment in the Federation Tower. Such properties are not only a good investment, but also a mark of prestige. The average price of residential real estate here is 45 million rubles for an apartment with a total floor area of 334 sqft (102 m²). The average price of a square meter (3.28 square feet) is in the range of 650 to 700 thousand rubles. There are two- and three-room apartments available in the Federation Tower, each with its own loggia. As for rent, the minimum price of one month’s stay in a three-room apartment in this skyscraper is 300 000 rubles per month.

The Mercury City Tower skyscraper welcomes citizens from all parts of Russia. This building is no less tall than the world-famous Dubai skyscrapers. Living in its apartments is a delight. The minimum cost of an apartment in the Mercury City Tower is 75 million rubles. The average price of a square meter (3.28 square feet) is 800 thousand rubles. And for those looking for a lower price point, some of the properties are also available for rent – in this case you will pay a minimum of 250 thousand rubles per month.

The Imperia Tower is a key cluster of interesting offers. The best options for buying and renting apartments within the MIBC can all be found in this skyscraper. The lowest price of a residential apartment here is 40 million rubles. A square meter (3.28 square feet) in a luxurious apartment in the Imperia Tower currently costs 600 thousand rubles, while the price range of the listings available for rent in this skyscraper is from 350 thousand all the way up to 1 million rubles per month.

This complex, standing on a faceted or “crystal” base, is an architectural engineering project boasting spectacular design. Behind its impressive façades is an abundance of penthouses and apartments having floor areas in the range of 262 sqft (80 m²) to 984 sqft (300 m²). The minimum price of an apartment in the OKO Tower Complex is 40 million rubles (the price of a square meter (3.28 square feet) is 500 thousand rubles). You can rent an apartment here starting from 400 thousand rubles per month.

City of Capitals

The City of Capitals is an exemplary architectural complex. Its sum appearance gives the impression of a huge city. Inside its walls are spacious apartments available for purchase and rent. This complex is considered to be especially prestigious. The prices of apartments here start from 50 million rubles, while the minimum cost of renting is 400 thousand rubles per month.

Please note! The price of real estate available for purchase or rent depends on: the tower, the floor, the total floor area, the furnishings and/or interior design, and other factors.

The key advantages of buying/purchasing real estate in Moscow-City are:

• Favorable location;
• Convenient transportation links;
• Well-developed infrastructure;
• High safety level;
• Efficient architecture;
• Panoramic windows.

Buying real estate in Moscow-City is very much a rational decision, most appealing to those who value the ultimate level of comfort. The residential apartments here boast impressive interior design solutions executed in the contemporary style.

Related posts

Property tax in russia, the best international schools in moscow.

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Ritz-Carlton Hotel

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The Ritz-Carlton Moscow Hotel's large MICE venues are as sumptuously fitted as the hotel's other public spaces, combining classical opulence with state-of-the-art technical capabilities to provide unique and prestigious venues for major business meetings or banquets and celebrations.

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