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III. Rhetorical Situation

3.13 Writing a Visual Analysis

Terri Pantuso

While visuals such as graphs and charts can enhance an argument when used to present evidence, visuals themselves can also present an argument. Every time you encounter an ad for a certain product, stop and consider what exactly the creators of that visual want you to believe. Who is the target audience? Does the message resonate more with one group of people than another? While most advertisements or political cartoons seem to be nebulous conveyors of commerce, if you look closely you will uncover an argument presented to you, the audience.

So how do you write a visual rhetorical analysis essay? First, you’ll want to begin by examining the rhetorical strengths and weaknesses of your chosen visual. If your purpose is to write an argument about the visual, such as what artworks are considered “fine art,” then your focus will be on demonstrating how the visual meets the criteria you establish in your thesis . To do this, try a method adapted from one on working with primary sources where you Observe, Reflect and Question. [1]

Arguments About a Visual

Take for example Vincent Van Gogh’s “The Starry Night” (Figure 3.13.1). [2] If you want to argue that the painting is a classic example of fine art, you’ll first have to define the criteria for your terms “classic” and “fine art.” Next, you’ll want to look for elements within the painting to support your claim. As you study the painting, try the following strategy for analysis: Describe/Observe ; Respond/Reflect ; Analyze/Question .

This is an image of Van Gogh's Starry Night.

Describe/Observe

First, describe what you see in the visual quite literally. Begin by focusing on colors, shading, shapes, and font if you’re analyzing an advertisement. In the case of “The Starry Night,” you might begin by describing the various shades of blue, the black figures that resemble buildings, or shades of yellow that cast light. As you describe them, observe the texture, shape, contour, etc. about each element. For this initial stage, you are simply describing what you observe. Do not look deeper at this point.

Respond/Reflect

Next, respond to the ways in which the things you described have impacted you as a viewer. What emotions are evoked from the various shadings and colors used in the ad or painting? If there are words present, what does the artist’s font selection do for the image? This is where you’ll want to look for appeals to ethos and pathos. In the case of “The Starry Night,” how does the use of black create depth and for what reason? Reflect on how the intermittent use of shades of blue impacts the overall impression of the painting. At this stage, you are questioning the elements used so that you may move to the final stage of analysis.

Analyze/Question

After you’ve described and reflected upon the various elements of the visual, question what you have noted and decide if there is an argument presented by the visual. This assessment should be made based upon what you’ve observed and reflected upon in terms of the content of the image alone. Ask yourself if the arrangement of each item in the visual impacts the message? Could there be something more the artist wants you to gather from this visual besides the obvious? Question the criteria you established in your thesis and introduction to see if it holds up throughout your analysis. Now you are ready to begin writing a visual rhetorical analysis of your selected image.

Arguments Presented By/Within a Visual

In the summer of 2015, the Bureau of Land Management ran an ad campaign with the #mypubliclandsroadtrip tag. The goal of this campaign was to “explore the diverse landscapes and resources on [our] public lands, from the best camping sites to cool rock formations to ghost towns.” [3] The photo below (Figure 3.13.2) [4] is of the King Range National Conservation Area (NCA) in California which was the first NCA designated by Congress in 1970. [5] Returning to the Observe, Reflect and Question method, analysis of this photo might focus on what the image presents overall as well as arguments embedded within the image.

This image is a perspective looking down on the beach at King Ranch National Conservation Area. In the center of the photo, waves are crashing onto the beach with a single individual standing at the edge of the water. On the right side of the photo are rocks and land. At the top left, the sun is setting above the ocean. In the top right corner is the Bureau of Land Management logo. At the bottom is the name of the area and the hashtag #mypubliclandsroadtrip

As with “The Starry Night”, you might start by describing what you see in the visual quite literally. Begin by focusing on colors, shading, shapes, and font. With the Bureau of Land Management ad, you could begin by describing the multiple shades of blues and browns in the landscape. Next, you might focus on the contrasts between the sea and land, and the sea and sky. Making note of textures presented by various rock formations and the sand would add depth to your analysis. You might also note the solitary person walking along the shoreline. Finally, you would want to observe the placement of the sun in the sky at the horizon.

Next, respond to the ways in which the things you described have impacted you as a viewer. What emotions are evoked from the various shadings and colors used in the photo? How does the artist’s font selection impact the image? Through these observations, you will be able to identify appeals to ethos and pathos. In the Bureau of Land Management ad, you might respond to the various shades of blue as seemingly unreal yet reflect on their natural beauty as a way of creating an inviting tone. Next, reflect on the textures presented by the rocks and sand as a way of adding texture to the image. This texture further contributes to the welcoming mood of the image. By focusing on the solitary person in the image, you might respond that this landscape offers a welcoming place to reflect on life decisions or to simply enjoy the surroundings. Finally, you might respond to the placement of the sun as being either sunrise or sunset.

After describing and reflecting on the various elements of the visual, question what you have noted and decide if there is an argument presented by the image. Again, this assessment should be made based upon what you’ve observed and reflected upon in terms of the content of the image alone. Using the Bureau of Land Management ad, you might ask if the font choice was intentional to replicate the rolling waves, or if the framing around the edges of the image is done intentionally to tie back into the Bureau logo in the upper right-hand corner. Once you’ve moved beyond the surface image, question the criteria you established in your thesis and introduction to see if it holds up throughout your analysis. Now you are ready to begin writing a visual rhetorical analysis of an argument presented by/within your selected image.

  • This exercise was inspired by a workshop titled “Working with Primary Sources,” hosted by Meg Steele, given at the Library of Congress alongside the National Council of Teachers of English Convention in Washington, D.C. in November 2014. ↵
  • Vincent Van Gogh, The Starry Night, 1889, oil on canvas, Museum of Modern Art, New York City, Wikimedia Commons, accessed November 15, 2021, https://commons.wikimedia.org/wiki/File:Van_Gogh_-_Starry_Night_-_Google_Art_Project.jpg. ↵
  • "Drop A Line: Explore Your Lands! My Public Lands Summer Roadtrip 2016," Bureau of Land Management, accessed November 14, 2021, https://www.arcgis.com/apps/Cascade/index.html?appid=0d3fdf6ca0e44d258adde314479b3bdb . ↵
  • Bureau of Land Management, My Public Lands Roadtrip, June 3, 2015, digital photograph, Flickr, accessed January 6, 2021, https://www.flickr.com/photos/91981596@N06/18607529954 . Licensed under a Creative Commons Attribution 2.0 Generic License . ↵
  • “King Range National Conservation Area,” U.S. Department of the Interior Bureau of Land Management, accessed January 14, 2021, https://www.blm.gov/programs/national-conservation-lands/california/king-range-national-conservation-area . ↵

To resound, reverberate, or vibrate; to produce a positive emotional response about a subject.

Cloudy, hazy, or murky; ambiguous, imprecise, or vague.

A statement, usually one sentence, that summarizes an argument that will later be explained, expanded upon, and developed in a longer essay or research paper. In undergraduate writing, a thesis statement is often found in the introductory paragraph of an essay. The plural of thesis is theses .

Ceasing and beginning or stopping and starting in a recurrent, cyclical or periodic pattern.

3.13 Writing a Visual Analysis Copyright © 2022 by Terri Pantuso is licensed under a Creative Commons Attribution-NonCommercial-ShareAlike 4.0 International License , except where otherwise noted.

How to Write a Visual Analysis Essay: Examples & Template

A visual analysis essay is an academic paper type that history and art students often deal with. It consists of a detailed description of an image or object. It can also include an interpretation or an argument that is supported by visual evidence.

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The picture shows the definition of a visual analysis.

In this article, our custom writing experts will:

  • explain what a visual analysis is;
  • share useful tips on how to write a good visual analysis essay;
  • provide an essay sample.
  • 🎨 Visual Analysis Definition
  • 🏺 Artwork Analysis Tips
  • ✅ Visual Analysis Writing Guide
  • 📑 Example & Citation Tips

🎨 What Is a Visual Analysis?

The primary objective of visual analysis is to understand an artwork better by examining the visual elements. There are two types of visual analysis: formal and contextual.

  • A formal analysis focuses on artwork elements such as texture, color, size, and line. It aims to organize visual information and translate it into words. A formal analysis doesn’t interpret the piece.
  • Unlike formal analysis, contextual analysis’ primary goal is to connect artwork to its purpose or meaning within a culture. A contextual analysis includes formal analysis. Additionally, it discusses an artwork’s social purpose and significance.

Usually, students deal with formal visual analysis. Before starting to work on your essay, make sure to ask your professor whether to include contextual analysis or not.

The Purpose of Analyzing Images

Why is visual analysis important? What does it help to learn? There are several things that visual analysis helps with:

  • It allows students to enhance their appreciation of art.
  • It enables students to develop the ability to synthesize information.
  • It encourages students to seek out answers instead of simply receiving them.
  • It prompts higher-order critical thinking and helps to create a well-reasoned analysis.
  • By conducting visual analysis, students learn how to support and explain their ideas by studying visual information.

What Is Formal Analysis: Art History

When we look at an artwork, we want to know why it was created, who made it, and what its function was. That’s why art historians and researchers pay special attention to the role of artworks within historical contexts.

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Visual analysis is a helpful tool in exploring art. It focuses on the following aspects:

  • Interpretation of subject matter ( iconography). An iconographic analysis is an explanation of the work’s meaning. Art historians try to understand what is shown and why it is depicted in a certain way.
  • The analysis of function. Many works of art were designed to serve a purpose that goes beyond aesthetics. Understanding that purpose by studying their historical use helps learn more about artworks. It also establishes a connection between function and appearance.

Formal Analysis: Art Glossary

Now, let’s look at some visual elements and principles and learn how to define them.

Visual Elements :

Visual Principles :

🏺 How to Analyze Artworks: Different Types

Writing a formal analysis is a skill that requires practice. Being careful and attentive during the pre-writing stage is essential if you want to create a good and well-structured visual analysis. 

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Visual analysis essay mainly consists of two components:

  • Description of the selected image or object,
  • Interpretation built on the visual evidence.

During the pre-writing stage:

  • Collect general information about an artwork. Describe it briefly. Pay special attention to visual elements and principles:
  • Develop an interpretation. Think critically. What does the information in your notes imply? How can it be interpreted?
  • Support your ideas. To do it, refer to the visual elements directly. Avoid generalizing art and double-check your prompts. 

How to Analyze a Painting Using the Elements of Art

To write an excellent formal visual analysis, you need to consider as many visual principles and elements as you can apply. In the formal analysis part:

  • Target your description;
  • Address only those elements relevant to your essay;
  • Pay attention to visual elements and principles;
  • Introduce the subject of the painting and describe it;
  • Explain why you have decided to discuss specific elements;
  • Discuss the relationship between visual elements of the artwork;
  • Use the vocabulary terms.

If you are asked to do a contextual analysis , you may want to:

  • Focus on the historical importance of an artwork;
  • Explore the style or movement associated with an artwork;
  • Learn about the historical context and the public’s reaction to the artwork;
  • Learn about the author and how they’ve created the piece of art.

Painting Analysis Essay Example & Tips

Here is a template you can use for your essay.

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Now, let’s take a look at an essay example.

How to Analyze a Photograph

Analyzing photos has a lot in common with paintings. There are three methods on which photo visual analysis relies: description, reflection, and formal analysis. Historical analysis can be included as well, though it is optional.

  • Description . It implies looking closely at the photo and considering all the details. The description needs to be objective and consists of basic statements that don’t express an opinion.
  • Reflection. For the next step, focus on the emotions that the photograph evokes. Here, every viewer will have a different opinion and feelings about the artwork. Knowing some historical context may be helpful to construct a thoughtful response.
  • Formal analysis . Think of the visual elements and principles. How are they represented in the photograph?
  • Historical analysis. For a contextual analysis, you need to pay attention to the external elements of the photograph. Make sure that you understand the environmental context in which the photo was taken. Under what historical circumstances was the picture made?

Photo Analysis Essay Tips

Now that we’ve talked about analyzing a photograph let’s look at some helpful tips that will help you write an essay.

How to Analyze a Sculpture

Visual analysis of a sculpture is slightly different from the one of a painting or a photograph. However, it still uses similar concepts, relies on visual elements and principles. When you write about sculpture, consider:

Visual Analysis Essay on a Sculpture: Writing Tips

A sculpture analysis consists of the following parts:

  • Description . Include specific details, such as what the sculpture may represent. For instance, the human figure may be an athlete, an ancient God, a poet, etc. Consider their pose, body build, and attire.
  • Formal analysis . Here, visual elements and principles become the focus. Discuss the color, shape, technique, and medium.
  • Contextual analysis . If you decide to include a contextual analysis, you can talk about the sculpture’s function and how it conveys   ideas and sentiments of that period. Mention its historical and cultural importance.

When it comes to sculpture analysis, you may also want to collect technical data such as:

  • The size of the sculpture
  • Medium (the material)
  • The current condition (is it damaged, preserved as a fragment, or as a whole piece)
  • Display (Was a sculpture a part of an architectural setting, or was it an independent piece of work?)

For instance, if you were to do a visual analysis of Laocoön and His Sons , you could first look up such details:

  • Location: Discovered in a Roman vineyard in 1506
  • Current location: Vatican
  • Date: Hellenistic Period (323 BCE – 31 CE)
  • Size: Height 208 cm; Width 163 cm; Depth 112 cm
  • Material: Marble
  • Current condition: Missing several parts.

Visual Analysis Essay: Advertisement Analysis

Visuals are used in advertisements to attract attention or convince the public that they need what is being advertised. The purpose of a visual argument is to create interest. Advertisements use images to convey information and communicate with the audience.

When writing a visual analysis of an advertisement, pay attention to the following:

  • text elements,
  • illustrations,
  • composition.

All of this influences how the viewer perceives the information and reacts to it.

When you write about an advertisement, you conduct a rhetorical analysis of its visual elements. Visual rhetoric is mainly directed at analyzing images and extracting information from them. It helps to understand the use of typography, imagery, and the arrangement of elements on the page.

Think of the famous visual rhetoric examples such as the We can do it! poster or a Chanel №5 commercial. Both examples demonstrate how persuasive imagery has been used throughout history.

How to Write a Visual Analysis Paper on an Advertisement

The presentation of visual elements in advertising is essential. It helps to convince the audience. When you analyze visual arguments, always keep the rhetorical situation in mind. Here are some crucial elements to focus on:

✅ How to Write a Visual Analysis Paper: Step by Step

Now, we’ll focus on the paper itself and how to structure it. But first, check out the list of topics and choose what suits you best.

Visual Analysis Essay Topics

There are a lot of artworks and advertisements that can be analyzed and viewed from different perspectives. Here are some essay topics on visual analysis that you may find helpful:

  • Analyze Gustav Klimt’s The Kiss (1907-1908.)
  • The theme of humanity and The Son of Man (1964) by René Magritte.
  • The use of visual elements in Almond Blossom by Vincent van Gogh (1888-1890.)
  • Identity and Seated Harlequin (1901) by Picasso .
  • Explore the themes of Paul Klee ’s The Tree of Houses , 1918.
  • Objectives, activities, and instructions of Pietro Perugino’s fresco The Delivery of the Keys to Saint Peter .
  • Reflection on social issues of the time in Two Fridas by Frida Kahlo and Untitled by Ramses Younan .
  • Analyze the importance of Mural (1943) by Jackson Pollock .
  • The political message in John Gast’s painting American Progress (1872).
  • Describe the visual techniques used in Toy Pieta by Scott Avett .
  • The interpretation of the painting Indian Fire God by Frederic Remington.
  • Explore the historical significance and aesthetic meaning of Ognissanti Madonna by Giotto di Bondone .
  • Analyze different interpretations of The Three Dancers by Pablo Picasso .

Photography:

  • The idea behind Lindsay Key (1985) by Robert Mapplethorpe.
  • Explore the mythical appeal of Robert Capa’s photograph The Falling Soldier (Spain,1936) from Death in Making photobook.
  • Describe Two Boys with Fish (2018) from Faith series by Mario Macilau.
  • Kevin Carter’s Starving Child and Vulture (1993) as the representation of photojournalism.
  • The story behind Philippe Halsman’s Dali Atomicus , 1948.
  • Describe The Starving Boy in Uganda photograph by Mike Wells
  • Analyse the view of a historic disaster in San Francisco photograph by George R. Lawrence.
  • The statement behind Eddie Adams’s photo Shooting a Viet Cong Prisoner .
  • How is Steve McCurry’s perception of the world reflected in his photo Afghanistan Girl .
  • Analyze the reflection of Ansel Adams’s environmental philosophy in his photo Moon and Half Dome (1960).
  • Describe Girl on the Garda Lake (2016) by Giuseppe Milo.
  • Combination of internal geometry and true-to-life moments in Behind the Gare Saint Lazare by Henri Cartier-Bresson .
  • Modern art and Couple on Seat by Lynn Chadwick (1984.)
  • Analyze the biblical context of Pieta (1498-1499) by Michelangelo.
  • The use of shapes in Louise Bourgeois ’ Spider (1996.)
  • Analysis of the symbolism behind The Thinker (1880) by Rodin.
  • The historical meaning of Fountain (1917) by Duchamp .
  • Analyze the Miniature Statue of Liberty by Willard Wigan
  • The combination of Egyptian culture and classical Greek ideology in statue of Osiris-Antinous .
  • Reflection of the civilization values in emperor Qin’s Terracotta Army .
  • The aesthetic and philosophical significance of Michelangelo’s David .
  • Explore the controversial meaning of Damien Hirst’s sculpture For the Love of God (2007).
  • Analyze the elements of art and design used in The Thinker by August Rodin .
  • Symbolic elements in the Ancient Greek statues of Zeus .
  • Depiction of the fundamental aspects of Buddhism in The Parinirvana of Siddhartha/Shakyamuni.

Advertisement:

  • How Volkswagen : Think Small (1960) ad changed advertising.
  • Analyze the use of figures in California Milk Processor Board: Got Milk? (1993) ad campaign .
  • Analyze the use of colors in Coca-Cola — The Pause that Refreshes (1931.)
  • Explore the historical context of We Can Do It! (1942) campaign.
  • The importance of a slogan in 1947: A Diamond Is Forever by De Beers.
  • Examine the specifics of visual advert: dogs and their humans.
  • Describe the use of visual techniques in Kentucky Fried Chicken company’s advertisement.
  • Analyze the multiple messages behind the print ad of JBL .
  • Discuss the methods used in Toyota Highlander advertisement .
  • Elucidation of people’s dependency on social networks in the advertising campaign Followers by Miller Lite.
  • The use of the visual arguments in Schlitz Brewing Company advertisement .
  • The role of colors and fonts in Viva la Juicy perfume advertisement .

Visual Analysis Essay Outline

You can use this art analysis template to structure your essay:

The picture shows the main steps in writing a visual analysis essay: introduction, main body, conclusion.

How to Start an Art Essay

Every analysis starts with an introduction. In the first paragraph, make sure that:

  • the reader knows that this essay is a visual analysis;
  • you have provided all the necessary background information about an artwork.

It’s also important to know how to introduce an artwork. If you’re dealing with a panting or a photograph, it’s better to integrate them into the first page of your analysis. This way, the reader can see the piece and use it as a reference while reading your paper.

Art Thesis Statement Examples & Tips

Formulating a thesis is an essential step in every essay. Depending on the purpose of your paper, you can either focus your visual analysis thesis statement on formal elements or connect it with the contextual meaning. 

To create a strong thesis, you should relate it to an artwork’s meaning, significance, or effect. Your interpretation should put out an argument that someone could potentially disagree with. 

  • For instance, you can consider how formal elements or principles impact the meaning of an artwork. Here are some options you can consider:
  • If your focus is the contextual analysis, you can find the connection between the artwork and the artist’s personal life or a historical event.

How to Write Visual Analysis Body Paragraphs

Body paragraphs of formal analysis consist of two parts—the description and the analysis itself. Let’s take Klimt’s The Kiss as an example:

The contextual analysis includes interpretation and evaluation.

Visual Analysis Essay Conclusion

When you work on the conclusion, try to conclude your paper without restating the thesis. At the end of your essay, you can present an interesting fact. You can also try to:

  • Compare an artwork to similar ones;
  • Contrast your own ideas on the piece with the reaction people had when it was first revealed.
  • Talk about an artwork’s significance to the culture and art in general.

📑 Visual Analysis Essay Example & Citation Tips

In this section of the article, we will share some tips on how to reference an artwork in a paper. We will also provide an essay example.

How to Reference a Painting in an Essay

When you work on visual analysis, it is important to know how to write the title of an artwork properly. Citing a painting, a photograph, or any other visual source, will require a little more information than citing a book or an article. Here is what you will need:

  • Size dimensions
  • Current location
  • Name of the piece
  • Artist’s name
  • Date when artwork was created

If you want to cite a painting or an artwork you saw online, you will also need:

  • The name of the website
  • Website URL
  • Page’s publication date
  • Date of your access

How to Properly Credit an Artwork in APA

How to properly credit an artwork in mla, how to properly credit an artwork in chicago format.

Finally, here’s a sample visual analysis of Rodin’s sculpture The Thinker in APA format. Feel free to download it below.

Many people believe that works of art are bound to be immortal. Indeed, some remarkable masterpieces have outlived their artists by many years, gaining more and more popularity with time. Among them is The Thinker, a brilliant sculpture made by Auguste Rodin, depicting a young, athletic man, immersed deep into his thoughts.

You can also look at the following essay samples to get even more ideas.

  • The Protestors Cartoon by Clay Bennett: Visual Analysis
  • Visual Analysis – Editorial Cartoon
  • Visual Analysis: “Dust Storm” Photo by Steve McCurry
  • Visual, Aural, Read & Write, Kinesthetic Analysis
  • Schlitz Brewing Company Advertisement: Visual Arguments Analysis

Thanks for reading through our article! We hope you found it helpful. Don’t hesitate to share it with your friends.

Further reading:

  • How to Write a Lab Report: Format, Tips, & Example
  • Literature Review Outline: Examples, Approaches, & Templates
  • How to Write a Research Paper Step by Step [2024 Upd.]
  • How to Write a Term Paper: The Ultimate Guide and Tips

❓ Visual Analysis FAQs

To write a visual argument essay, you need to use rhetorical analysis. Visual rhetoric is directed at analyzing images and extracting the information they contain. It helps to analyze the visuals and the arrangement of elements on the page.

A well-though contextual analysis will include:

1. formal analysis, 2. some information about the artist, 3. details on when and where the piece was created, 4. the social purpose of the work, 5. its cultural meaning.

It is better to include pictures  in the introduction  part of your paper. Make sure to cite them correctly according to the format you’re using. Don’t forget to add the website name, the URL, and the access date.

To analyze means not only to describe but also to evaluate and synthesize visual information. To do that, you need to learn about visual elements and principles and see how and why they are used within artworks.

🔍 References

  • Art History: University of North Carolina at Chapel Hill
  • Visual Analysis: Duke University
  • Writing a Formal Analysis in Art History: Hamilton College
  • Contextual Analysis: Pine-Richland School District
  • How to Analyze an Artwork: Student Art Guide
  • Introduction to Art Historical Analysis: Khan Academy
  • Guidelines for Analysis of Art: University of Arkansas at Little Rock
  • Elements of Art: Getty.edu
  • Formal or Critical Analysis: LibreTexts
  • Analyzing a Photograph: University of Oregon
  • Picture Composition Analysis and Photo Essay: University of Northern Iowa
  • Visual Analysis Guidelines: Skidmore College
  • How to Analyze Sculpture: NLA Design and Visual Arts: WordPress
  • Visual Rhetoric: Purdue University
  • Formal Visual Analysis: The Elements & Principles of Composition
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How to Write Visual Argument Essays: Pros and Cons of Visuals

  • by Lesley Loken
  • February 6, 2023 February 6, 2023

Visual Argument Essays

If you have come across this article and made it here, you must be looking for practical tips to help you write effective visual argument essays.

Writing an effective visual argument is easier than you might think, but only if you know how. This guide will teach you the best way to help you improve your visual essays.

What is the meaning of a Visual Argument?

using visual elements

 A visual argument is a claim that uses images alongside a few words to present a particular idea. Visual arguments are also non-verbal, which means they do not use language alone to communicate their message.

how to write a visual argument essay

The main purpose of visual arguments is to make an idea more easily understood by the audience, especially if they are less familiar with the subject matter. This makes it easier for the audience to be swayed by the visual argument and understand what you’re trying to say.

For example, when you want to tell someone about something, you could use a video clip to make it easier for them to understand what you’re trying to say. You don’t have to be an expert in that field yourself; instead, just choose one of your favorite clips from YouTube and share it with them.

If possible, try finding videos with high production values so that there is more clarity in terms of what’s being presented. With a little practice, anyone can start making their visuals!

What is a Visual Argument Essay?

A visual argument essay is a type of persuasive essay that uses visual evidence to support its claims. A visual argument essay is an argumentative essay that includes photos or illustrations. Using visuals in your argumentative essays is a good idea, especially if you want to make your points stronger.

A visual argument essay is a form of persuasion and can use to persuade people by showing them how they feel about something. The pictures can also help you explain your points and make them more memorable.

a visual story

You can also use pictures in your persuasive PowerPoint presentation or any other presentation that requires visual elements, such as a video or documentary.

How to write a visual Argument Essay

Brainstorm and research for your paper.

Researching your topic thoroughly is one of the most important parts of essay writing . You need to find out all the information you can about your topic, including the opinions and opinions of others.

Brainstorming is the process of generating multiple ideas for a paper. First, you need to gather information about your topic. You could do this by reading articles or books about the topic and looking up relevant websites.

Next, you should think about organizing your ideas into an argument. A good way to do this is by writing down all the points you find interesting and important in your research. These might include facts, statistics, quotes, or arguments from experts or even other people who have similar interests as yourself.

Gather Relevant Images and Videos

Visual argument essays require gathering pictures and videos related to your topic. These items can be found on any number of websites or textbooks.

match relevant images

You should make sure that the images you choose are relevant, though, so that they support your thesis. It’s also important not to use too many images since this can make it difficult for readers to follow along.

Put your Essay together

The most important thing you need to do when writing an essay is to organize your ideas into a logical structure. An argument essay will begin with a thesis statement and end with some sort of conclusion.

The thesis statement should be the main idea of your essay. It should be clear and concise but also supported by evidence that shows why you believe what you do.

Once you’ve settled on a thesis statement, it’s time to develop your argumentative skills! To ensure that your reader understands what you want them to know, use examples, metaphors and analogies to help clarify your points.

In addition to developing arguments based on facts and concepts, you should also consider how the audience might react to different information or perspectives. This can help show them where they disagree with your viewpoints and how they might change their minds based on these new facts or arguments.

Tips and ideas for a Visual Argument Essay

1. be accurate.

The first tip is to be accurate. If you are using pictures in your argument, you must use the best quality pictures possible.

unclear image

The easiest way to do this is to go online and look at other visual arguments that have been done before. This will help you see how other people have used their photos and what works well and what doesn’t.

It will also give you some ideas about what kind of pictures work best with each specific piece of writing you are trying to write.

2. Use clear visuals

One of the most important things to do is ensure that your visuals are clear and easy to understand.

For example, if you were writing about a problem in your community, you would want to show how people are affected by it. Show what steps are taken by the government or others within the community to solve this problem.

You can use photos or other images to help make this point. You could also use charts and graphs that show how many people have been affected by this problem and how many resources have been spent trying to solve it.

3. Add good text

A visual argument essay will require you to add some text to it. You can use this space to write about your opinion on the topic, or you can use it to give examples of things that support your argument.

The most important thing is that you make sure that your text is well-written and edited so that it looks professional. In addition, make sure that there are no typos in the text because this will make the reader think less of you and make your paper seem unprofessional.

4. Be brief

The visual argument essay is a visual essay, meaning you must make it visually appealing. This is something that can be achieved by keeping the images short and simple but also by using specific fonts and colors meant to attract your audience’s attention.

writing visual essay

You can also use different camera angles or perspectives to give your audience more information about what you are trying to say.

Pros and cons of visual argument essays

Here are some advantages of using visual arguments:

  • It helps to connect with the audience better because pictures are easier to understand than words. When people can see something, they have a better chance of understanding it better.
  • It is also easier to understand when you have visuals in your essay because you don’t need to read between the lines or guess what might happen based on your knowledge of English and its grammar rules.

You just need to look at what’s being shown in front of you and make sense of it by reading it out loud or writing down what you understood from the text.

Disadvantages

  • It requires more time: If you want your paper to be graded properly, then you should ensure that your work is well-done and professional. However, this aspect becomes a bit more challenging when it comes to visual argument essays. You need to create an image for every aspect of your argument so that other readers and judges can easily understand it.
  • The paper is too long: The length of the paper can be an issue if you don’t have a lot of time to complete it. You need to make sure that your writing skills match the task at hand.

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Organizing Your Analysis

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There is no one perfect way to organize a rhetorical analysis essay. In fact, writers should always be a bit leery of plug-in formulas that offer a perfect essay format. Remember, organization itself is not the enemy, only organization without considering the specific demands of your particular writing task. That said, here are some general tips for plotting out the overall form of your essay.

Introduction

Like any rhetorical analysis essay, an essay analyzing a visual document should quickly set the stage for what you’re doing. Try to cover the following concerns in the initial paragraphs:

  • Make sure to let the reader know you’re performing a rhetorical analysis. Otherwise, they may expect you to take positions or make an evaluative argument that may not be coming.
  • Clearly state what the document under consideration is and possibly give some pertinent background information about its history or development. The intro can be a good place for a quick, narrative summary of the document. The key word here is “quick, for you may be dealing with something large (for example, an entire episode of a cartoon like the Simpsons). Save more in-depth descriptions for your body paragraph analysis.
  • If you’re dealing with a smaller document (like a photograph or an advertisement), and copyright allows, the introduction or first page is a good place to integrate it into your page.
  • Give a basic run down of the rhetorical situation surrounding the document: the author, the audience, the purpose, the context, etc.

Thesis Statements and Focus

Many authors struggle with thesis statements or controlling ideas in regards to rhetorical analysis essays. There may be a temptation to think that merely announcing the text as a rhetorical analysis is purpose enough. However, especially depending on your essay’s length, your reader may need a more direct and clear statement of your intentions. Below are a few examples.

1. Clearly narrow the focus of what your essay will cover. Ask yourself if one or two design aspects of the document is interesting and complex enough to warrant a full analytical treatment.

The website for Amazon.com provides an excellent example of alignment and proximity to assist its visitors in navigating a potentially large and confusing amount of information.

2. Since visual documents often seek to move people towards a certain action (buying a product, attending an event, expressing a sentiment), an essay may analyze the rhetorical techniques used to accomplish this purpose. The thesis statement should reflect this goal.

The call-out flyer for the Purdue Rowing Team uses a mixture of dynamic imagery and tantalizing promises to create interest in potential, new members.

3. Rhetorical analysis can also easily lead to making original arguments. Performing the analysis may lead you to an argument; or vice versa, you may start with an argument and search for proof that supports it.

A close analysis of the female body images in the July 2007 issue of Cosmopolitan magazine reveals contradictions between the articles’ calls for self-esteem and the advertisements’ unrealistic, beauty demands.

These are merely suggestions. The best measure for what your focus and thesis statement should be the document itself and the demands of your writing situation. Remember that the main thrust of your thesis statement should be on how the document creates meaning and accomplishes its purposes. The OWl has additional information on writing thesis statements.

Analysis Order (Body Paragraphs)

Depending on the genre and size of the document under analysis, there are a number of logical ways to organize your body paragraphs. Below are a few possible options. Which ever you choose, the goal of your body paragraphs is to present parts of the document, give an extended analysis of how that part functions, and suggest how the part ties into a larger point (your thesis statement or goal).

Chronological

This is the most straight-forward approach, but it can also be effective if done for a reason (as opposed to not being able to think of another way). For example, if you are analyzing a photo essay on the web or in a booklet, a chronological treatment allows you to present your insights in the same order that a viewer of the document experiences those images. It is likely that the images have been put in that order and juxtaposed for a reason, so this line of analysis can be easily integrated into the essay.

Be careful using chronological ordering when dealing with a document that contains a narrative (i.e. a television show or music video). Focusing on the chronological could easily lead you to plot summary which is not the point of a rhetorical analysis.

A spatial ordering covers the parts of a document in the order the eye is likely to scan them. This is different than chronological order, for that is dictated by pages or screens where spatial order concerns order amongst a single page or plane. There are no unwavering guidelines for this, but you can use the following general guidelines.

  • Left to right and top to down is still the normal reading and scanning pattern for English-speaking countries.
  • The eye will naturally look for centers. This may be the technical center of the page or the center of the largest item on the page.
  • Lines are often used to provide directions and paths for the eye to follow.
  • Research has shown that on web pages, the eye tends to linger in the top left quadrant before moving left to right. Only after spending a considerable amount of time on the top, visible portion of the page will they then scroll down.

Persuasive Appeals

The classic, rhetorical appeals are logos, pathos, and ethos. These concepts roughly correspond to the logic, emotion, and character of the document’s attempt to persuade. You can find more information on these concepts elsewhere on the OWL. Once you understand these devices, you could potentially order your essay by analyzing the document’s use of logos, ethos, and pathos in different sections.

The conclusion of a rhetorical analysis essay may not operate too differently from the conclusion of any other kind of essay. Still, many writers struggle with what a conclusion should or should not do. You can find tips elsewhere on the OWL on writing conclusions. In short, however, you should restate your main ideas and explain why they are important; restate your thesis; and outline further research or work you believe should be completed to further your efforts.

how to write a visual argument essay

Visual Analysis: How to Analyze a Painting and Write an Essay

how to write a visual argument essay

A visual analysis essay is an entry-level essay sometimes taught in high school and early university courses. Both communications and art history students use visual analysis to understand art and other visual messages. In our article, we will define the term and give an in-depth guide on how to look at a piece of art and write a visual analysis essay. Stay tuned until the end for a handy visual analysis essay example from our graduate paper writing service .

What Is Visual Analysis?

Visual analysis is the process of looking at a piece of visual art (painting, photography, film, etc.) and dissecting it for the artist’s intended meaning and means of execution. In some cases, works are also analyzed for historical significance and their impact on culture, art, politics, and the social consciousness of the time. This article will teach you how to perform a formal analysis of art.

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A visual analysis essay is a type of essay written mostly by students majoring in Art History and Communications. The process of visual analysis can be applied to painting, visual art, journalism, photo-journalism, photography, film, and writing. Works in these mediums are often meant to be consumed for entertainment or informative purposes. Visual analysis goes beyond that, focusing on form, themes, execution, and the compositional elements that make up the work.

Classical paintings are a common topic for a visual analysis essay because of their depth and historical significance. Take the famous Raphael painting Transfiguration. At first glance, it is an attractive image showing a famous scene from the Bible. But a more in-depth look reveals practical painting techniques, relationships between figures, heavy symbolism, and a remarkable choice of colors by the talented Raphael. This deeper look at a painting, a photograph, visual or written art is the process of visual analysis.

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Formal Analysis of Art: Who Does It?

Most people who face visual analysis essays are Communication, English, and Art History students. Communications students explore mediums such as theater, print media, news, films, photos — basically anything. Comm is basically a giant, all-encompassing major where visual analysis is synonymous with Tuesday.

Art History students study the world of art to understand how it developed. They do visual analysis with every painting they look it at and discuss it in class.

English Literature students perform visual analysis too. Every writer paints an image in the head of their reader. This image, like a painting, can be clear, or purposefully unclear. It can be factual, to the point, or emotional and abstract like Ulysses, challenging you to search your emotions rather than facts and realities.

How to Conduct Visual Analysis: What to Look For

Whether you study journalism or art, writing a visual analysis essay will be a frequent challenge on your academic journey. The primary principles can be learned and applied to any medium, regardless of whether it’s photography or painting.

For the sake of clarity, we’ve chosen to talk about painting, the most common medium for the formal analysis of art.

Visual Analysis

In analyzing a painting, there are a few essential points that the writer must know.

  • Who is the painter, and what era of art did they belong to? Classical painters depict scenes from the Bible, literature, or historical events (like the burning of Rome or the death of Socrates). Modernists, on the other hand, tend to subvert classical themes and offer a different approach to art. Modernism was born as a reaction to classical painting, therefore analyzing modernist art by the standards of classical art would not work.
  • What was the painter’s purpose? Classical painters like Michelangelo were usually hired by the Vatican or by noble families. Michelangelo didn’t paint the Sistine Chapel just for fun; he was paid to do it.
  • Who is the audience? Artists like Andy Warhol tried to appeal to the masses. Others like Marcel Duchamp made art for art people, aiming to evolve the art form.
  • What is the historical context? Research your artist/painting thoroughly before you write. The points of analysis that can be applied to a Renaissance painter cannot be applied to a Surrealist painter. Surrealism is an artistic movement, and understanding its essence is the key to analyzing any surrealist painting.

Familiarizing yourself with these essential points will give you all the information and context, you need to write a good visual analysis essay.

But visual analysis can go deeper than that — especially when dealing with historic pieces of visual art. Students explore different angles of interpretation, the interplay of colors and themes, how the piece was made and various reactions, and critiques of it. Let’s dig deeper.

A Detailed Process of Analyzing Visual Art

Performing a formal analysis of art is a fundamental skill taught at entry-level art history classes. Students who study art or communications further develop this skill through the years. Not all types of analysis apply to every work of art; every art piece is unique. When performing visual analysis, it’s essential to keep in mind why this particular work of art is important in its own way.

Visual Analysis

Step 1: General Info

To begin, identify the following necessary information on the work of art and the artist.

  • Subject — who or what does this work represent?
  • Artist — who is the author of this piece? Refer to them by their last name.
  • Date and Provenance — when and where this work of art was made. Is it typical to its historical period or geographical location?
  • Past and Current Locations — where was this work was displayed initially, and where is it now?
  • Medium and Creation Techniques — what medium was this piece made for and why is it important to that medium? Note which materials were used in its execution and its size.

Step 2: Describe the Painting

Next, describe what the painting depicts or represents. This section will be like an abstract, summarizing all the visible aspects of the piece, painting the image in the reader’s mind. Here are the dominant features to look for in a painting:

  • Characters or Figures: who they are and what they represent.
  • If this is a classical painting, identify the story or theme depicted.
  • If this is an abstract painting, pay attention to shapes and colors.
  • Lighting and overall mood of the painting.
  • Identify the setting.

Step 3: Detailed Analysis

The largest chunk of your paper will focus on a detailed visual analysis of the work. This is where you go past the basics and look at the art elements and the principles of design of the work.

Art elements deal mostly with the artist’s intricate painting techniques and basics of composition.

  • Lines — painters use a variety of lines ranging from straight and horizontal to thick, curved, even implied lines.
  • Shapes — shapes can be distinct or hidden in plain sight; note all the geometrical patterns of the painting.
  • Use of Light — identify the source of light, or whether the lighting is flat; see whether the painter chooses contrasting or even colors and explain the significance of their choice in relation to the painting.
  • Colors — identify how the painter uses color; which colors are primary, which are secondary; what is the tone of the painting (warm or cool?)
  • Patterns — are there repeating patterns in the painting? These could be figures as well as hidden textural patterns.
  • Use of Space — what kind of perspective is used in the painting; how does the artist show depth (if they do).
  • Passage of Time and Motion

Design principles look at the painting from a broader perspective; how the art elements are used to create a rounded experience from an artistic and a thematic perspective.

  • Variety and Unity - explore how rich and varied the artists’ techniques are and whether they create a sense of unity or chaos.
  • Symmetry or Asymmetry - identify points of balance in the painting, whether it’s patterns, shapes, or use of colors.
  • Emphasis - identify the points of focus, both from a thematic and artistic perspective. Does the painter emphasize a particular color or element of architecture?
  • Proportions - explain how objects and figures work together to provide a sense of scale, mass, and volume to the overall painting.
  • Use of Rhythm - identify how the artist implies a particular rhythm through their techniques and figures.

Seeing as each work of art is unique, be thoughtful in which art elements and design principles you wish to discuss in your essay. Visual analysis does not limit itself to painting and can also be applied to mediums like photography.

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The Structure: How to Write a Visual Analysis Paper

It’s safe to use the five-paragraph essay structure for your visual analysis essay. If you are looking at a painting, take the most important aspects of it that stand out to you and discuss them in relation to your thesis. Structure it with the simple essay structure:

Introduction: An introduction to a visual analysis essay serves to give basic information on the work of art and briefly summarize the points of discussion.

  • Give a brief description of the painting: name of artist, year, artistic movement (if necessary), and the artist’s purpose in creating this work.
  • Briefly describe what is in the painting.
  • Add interesting facts about the artist, painting, or historical period to give your reader some context.
  • As in all introductions, don’t forget to include an attention-grabber to get your audience interested in reading your work.

Thesis: In your thesis, state the points of analysis on this work of art which you will discuss in your essay.

Body: Explore the work of art and all of its aspects in detail. Refer to the section above titled “A Detailed Process of Analyzing Visual Art,” which will comprise most of your essay’s body.

Conclusion: After you’ve thoroughly analyzed the painting and the artist’s techniques, give your thoughts and opinions on the work. Your observations should be based on the points of analysis in your essay. Discuss how the art elements and design principles of the artist give the painting meaning and support your observations with facts from your essay.

Citation: Standard citation rules apply to these essays. Use in-text citations when quoting a book, website, journal, or a movie, and include a sources cited page listing your sources. And there’s no need to worry about how to cite a piece of art throughout the text. Explain thoroughly what work of art you’re analyzing in your introduction, and refer to it by name in the body of your essay like this — Transfiguration by Raphael.

If you want a more in-depth look at the classic essay structure, feel free to visit our 5 PARAGRAPH ESSAY blog

Learn From a Visual Analysis Example

Many YouTube videos are analyzing famous paintings like the Death of Socrates, which can be a great art analysis example to go by. But the best way to understand the format and presentation is by looking at a painting analysis essay example done by a scholarly writer. One of our writers has penned an outstanding piece on Leonardo Da Vinci’s La Belle Ferronnière, which you may find below. Use it as a reference point for your visual analysis essay, and you can’t go wrong!

Leonardo da Vinci was an Italian artist born in April 1452 and died in May 1519who lived in the Renaissance era. His fame and popularity were based on his painting sand contribution to the Italian artwork. Leonardo was also an active inventor, a vibrant musician, writer, and scientist as well as a talented sculptor amongst other fields. His various career fields proved that he wanted to know everything about nature. In the book “Leonardo Da Vinci: The Mind of the Renaissance” by Alessandro Vezzosi, it is argued that Leonardo was one of the most successful and versatile artists and anatomists of the Italian renaissance based on his unique artwork and paintings (Vezzosi, p1454). Some of his groundbreaking research in medicine, metal-casting, natural science, architecture, and weaponry amongst other fields have been explored in the book. He was doing all these in the renaissance period in Italy from the 1470s till his death.

Visual analysis essays will appear early in your communications and art history degrees. Learning how to formally analyze art is an essential skill, whether you intend to pursue a career in art or communications.

Before diving into analysis, get a solid historical background on the painter and their life. Analyzing a painting isn’t mere entertainment; one must pay attention to intricate details which the painter might have hidden from plain sight.

We live in an environment saturated by digital media. By gaining the skill of visual analysis, you will not only heighten your appreciation of the arts but be able to thoroughly analyze the media messages you face in your daily life.

Also, don't forget to read summary of Lord of the Flies , and the article about Beowulf characters .

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Understanding Visual Analysis Essays

A written analysis allows writers to explore the discrete parts of some thing—in this case, several visual artifacts—to better understand the whole and how it communicates its message.

We should also consider how the image(s) appeal to ethos, pathos, and logos, and why. Consider, for example, how most advertisements rely on an appeal to pathos--or emotion--to persuade consumers to buy their project. Some ads will use humor to do so. Others will evoke patriotism to persuade consumers to purchase a product (suggesting buying a certain product will make them a good American).

This particular analysis will allow students to focus on visual materials relating to their career of interest to better understand how messages related to their field are composed and presented. This project will grant students the means to evaluate qualitative and quantitative arguments in the visual artifacts as well as interpret the claims made and supporting reasons. The project also will allow students to research discipline-specific and professional visual resources.

The audience for the analysis is an audience with comparable knowledge on the topic. Students should define and explain any terminology or jargon used that may be difficult for a general audience to understand.

Instructions:

Begin the essay by finding at least two examples of images relating to your intended future field of study (or a field that you are interested in learning more about). Use the Visual Analysis Planning Sheet to record your observations about the images. You will describe the images in great detail.

You will also need to research and find out who made the images, when, why and for what purpose. (This is called the rhetorical situation).

The essay should also explain what the purpose and intent of the images is and if there are any implicit messages (hidden messages) as well. An ad for Coca-Cola sells soda, but it also might imply something about family values. A public service announcement about hand-washing might also imply a sense of fear about pathogens and the spread of viruses from abroad. You should explore such obvious and hidden messages in your essay. 

After describing all the key components, you’ll consider whether or not the images succeed at their goal or purpose and what these images suggest about how the field communicates its messages. See the Visual Analysis Planning Sheet for more help: https://docs.google.com/document/d/1HUa4_XZ84svJPJ2Ppe5TTIK20Yp7bd-h/edit

Suggested Organization of Visual Analysis Essay

I.   Introduction (1 paragraph) - should contain a hook (attention-grabber), set the context for the essay, and contain your thesis statement (described below).

a.       Thesis statement : State what two images are being analyzed and what your overall claim is about them. The thesis should make a claim about the images such as whether they are effective or ineffective at communicating their message.

II.  Explain the Rhetorical Situation of both images: (2 paragraphs)  Begin by discussing what is being advertised or displayed, who made it (company, artist, writer, etc.), who is the target audience, where and when the image was published and shared, and where the image was made (country). Provide these details for both images being discussed and analyzed.

III.   Description of both images  (4-8 paragraphs). Discuss each image in full detail, providing the following details about both:

a.   Describe what appears in the image. Be as detailed as possible.

b.   Discuss the primary color choice used and what mood these colors create.

c.       Explain the overall layout and organization of each image.

d.       Discuss the use of wording in the visual image. What font is used, what color, and size is the font.

e. Explain what the message in the visual actually says and what this message means/indicates/asks of viewers and readers.

F. Discuss any other relevant information (from the planning worksheet or anything you think is noteworthy.

IV.            Discussion and Evaluation (2-4 paragraphs) - Synthesizing your findings,and analyze what you think the smaller details accomplish.

  • Discuss if the images appeal to ethos, pathos, or logos and provide evidence to back up your claim.
  • Discuss what sociological, political, economic or cultural attitudes are indirectly reflected in the images. Back up your claims with evidence.  An advertisement may be about a pair of blue jeans but it might, indirectly, reflect such matters as sexism, alienation, stereotyped thinking, conformism, generational conflict, loneliness, elitism, and so on.
  • Assert what claims are being made by the images. Consider the reasons which support that claim: reasons about the nature of the visual's product or service, reasons about those responsible for that product or service, and reasons which appeal to the audience's values, beliefs, or desires.

V.            Conclusion (1 paragraph) - should contain both a recap of your response, as well as a closing statement in regards to your overall response to the chosen essay. Include a conclusion that reviews the messages the images make and offer a conclusion that combines the results of your findings and why they matter.

Drafting/Research Strategies:

To write a visual analysis, you must look closely at a visual object—and translate your visual observations into written text. However, a visual analysis does not simply record your observations. It also makes a claim about the images. You will describe the images in detail and then offer an analysis of what the images communicate at the surface level. You will also highlight any implicit messages that the images communicate. (Use Visual Analysis Planning Sheet). Students should begin the project by taking detailed notes about the images. Review every component of each image. Be precise. Consider the composition, colors, textures, size, space, and other visual and material attributes of the images. Go beyond your first impressions. This should take some time—allow your eye to absorb the image. Making a sketch of the work can help you understand its visual logic.

Good to Know

Below are some helpful resources to aid in creating your Visual Analysis Essay.

  • Visual Analysis essay sample
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How to Write Visual Analysis Essay: Guide for Beginners

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Table of contents

  • 1 What Is a Visual Analysis Essay?
  • 2 Selecting and Exploring a Visual Piece: Key Guidelines
  • 3.1 Visual Composition
  • 3.2 Emphasis on a Central Point
  • 3.3 Symbolism
  • 3.4 Design Elements
  • 3.5 Surface Quality
  • 3.6 Dimensions
  • 4 Visual Principles of Design in Essays
  • 5.1 Step 1. Choose Your Visual Subject.
  • 5.2 Step 2. Observe and Describe.
  • 5.3 Step 3. Identify the Context.
  • 5.4 Step 4. Develop a Thesis Statement.
  • 5.5 Step 5. Outline Your Research.
  • 5.6 Step 6. Interpretation and Analysis.
  • 5.7 Step 7. Address Counterarguments.
  • 5.8 Step 8. Cite Your Sources.
  • 6 Art Analysis Essay Topics
  • 7 Conclusion

If you learn Art or Design, you’ll need to complete a good visual analysis essay, which may be challenging. This guide helps beginners step into the art of writing about pictures in a way that makes them come alive.

From this article, you will:

  • Understand what a visual analysis essay is;
  • Get insights on selecting an ideal visual piece for your research;
  • Explore the elements of this essay;
  • Consider the visual principles of design in creating an analysis essay;
  • Get step-by-step guidelines on how to write this assignment;
  • Receive the list of popular essay topics.

Take a trip into visual analysis, where words and images meet. Go on reading this guide and explore the fascinating world of visual storytelling.

What Is a Visual Analysis Essay?

It’s a form of academic writing that dissects and interprets visual content, including paintings, photographs, advertisements, or any visual artifact. Unlike a traditional essay, a visual analysis requires the writer to scrutinize the elements of the visual piece and delve into their significance. In essence, it’s an exploration of how visual elements contribute to the overall message and meaning of the artwork. The writer examines aspects like color, composition, symbolism, and context to uncover the artist’s intentions and the emotional impact on the viewer. Performing a visual analysis of a work of art goes beyond describing it, providing interpretations that deepen our understanding. This type of essay hones analytical skills and fosters an appreciation for the nuanced language of visuals in conveying ideas and emotions.

Selecting and Exploring a Visual Piece: Key Guidelines

After considering a visual analysis definition, let’s delve into the intricacies of exploring visual content. By closely examining the techniques and background of an artwork, we can appreciate its artistic qualities.

Discover some effective tips to help you do a visual analysis well:

  • Observation and Description: Choose the artwork that interests you carefully. When you decide to start your essay , examine every facet, ranging from its overall composition to the minutest details. Look for a connection between the artwork, your personal experiences, and the themes you want to investigate.
  • Attention to Details: Focus on the artwork’s specifics: delve into its colors, lines, shapes, and textures, taking note of any distinctive features that capture attention.
  • Analysis of Elements: Progress to a thoughtful consideration of how these graphic elements interact harmoniously. Reflect on the emotional impact of colors and shapes, discerning their contribution to the overall aesthetic.
  • Interpretation of Meaning: Explore the artwork’s thematic essence, uncovering concealed messages or symbols. Contemplate the temporal context of its creation and potential references to cultural or historical elements.
  • Research and Contextualization: Enhance the analysis by researching the artist, the artwork’s period, and the prevailing cultural milieu. This contextual exploration aids in writing an analytical essay and constructing a more profound understanding of the broader artistic landscape.
  • Formulation of Results: Synthesize the gathered observations, analyses, and contextual knowledge into a cohesive interpretation. Develop a clear thesis statement encapsulating your understanding of the artwork.

Elements of a Visual Analysis Paper

Research involves examining the visual parts of an artwork. These elements determine the image’s features and characteristics. Here, you’ll discover the typical visual elements integral to a painting analysis essay.

Visual Composition

Delve into the relationships among objects in an image. When looking at a picture, first find the main figure. Then, understand how the other elements are arranged. Lastly, notice if anything important is missing.

Emphasis on a Central Point

The focal point is the image’s area that captures the viewer’s attention. It’s essential for comprehending the overall image’s purpose.

It’s the incorporation of objects with specific symbolic meanings in the image. Ascertain whether the image includes such symbolic objects and discern their meanings.

Design Elements

Artists often blend various elements to compose an image, including size, lines, color, and shape. Exploring these elements is crucial for creating a well-thought-out art analysis essay.

Surface Quality

Texture pertains to the smoothness or roughness of an object, a characteristic applicable to both 2D and 3D art. Authenticity in representing texture is essential.

These encompass the overall dimensions of the image and depicted figures. Explain why the artist chose a certain image size in this part of your body essay paragraph . Also, talk about why the figure sizes change in the artwork.

It involves the portrayal of lines. Articulate how these lines guide the viewer’s focus towards specific elements in the artwork.

Form encompasses an examination of light and shading. This element allows the writer to transform 2D objects into a three-dimensional representation. Analyze the use of shading and light to accentuate specific work’s aspects.

It pertains to how the artist presents various shapes in the visual piece, including circles, ovals, rectangles, and squares. Elaborate on the use of these shapes and their meanings.

When writing visual analysis essays, describe the impact of colors on the image. Focus on understanding how colors influence the overall image’s mood and tone.

Value denotes how the artist uses dark and light elements in different parts of the work. Discuss how these elements are employed to convey specific nuances in an artwork.

Visual Principles of Design in Essays

When you describe a painting in an essay, it’s important to look beyond what you see. We need to understand design principles, which help us explain the details in the visual piece. This way, we better understand how the artwork is put together. The mix of elements and design principles makes the example of visual analysis essays more interesting. We can understand and appreciate the art even more.

  • Balance: Balance refers to how different graphic elements are distributed in a picture, including asymmetrical, symmetrical, and radical balance.
  • Emphasis: This pertains to the object capturing the audience’s attention, prompting discussion on how the artist strategically enhances specific parts of the image.
  • Movement: Involving the repeated use of objects or symbols, the principle of movement requires identification and analysis of recurring graphic elements.
  • Pattern: Describing how colors impact the image is vital when crafting an image analysis essay. Focus on the colors and their influence on the overall mood and tone.
  • Proportion: This principle delves into the realistic relationships between objects in the artwork, requiring an explanation of the artist’s intended message.
  • Variety: Analyze the artist’s use of elements to influence the audience’s perception, elucidating how diverse components create specific moods or meanings within the image.
  • Contrast: This principle demands a description of contrasting elements and their impact on the image’s quality.
  • Hierarchy: Reflecting the viewer’s ability to process an image, this principle underscores the significance of size, color, and other characteristics.
  • Symmetry: Centered on using spaces between repetitive components, this principle involves describing different types of symmetrical designs.
  • Layout: Examining the distribution and placement of objects and symbols, the principle of layout needs an explanation of how the artist strategically positions diverse elements within the image.

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How to Write a Visual Analysis Essay: Step-by-Step Guidelines

Many students who learn Media and Communication, Art, or Design ponder how to start a visual analysis essay. Completing papers of this type requires us to understand the steps involved in exploring the details of an artwork or image. Let’s take a closer look at each step to discover the depth of this analytical process.

Step 1. Choose Your Visual Subject.

Selecting a visual piece is an essential stage when tasked to write an art analysis essay. When you write my essay for me , you get to decide on an artwork or image that you like that is connected with how you see things. For example, you could choose a famous painting like Leonardo da Vinci’s “Mona Lisa” or an impressive modern photo showing city life. It’s your chance to explore and understand art better. Consider what interests you, whether it’s the mysterious smile in an old painting or the lively scenes in a new photograph.

Step 2. Observe and Describe.

Let’s take a closer look at what you see. If you’re checking out a picture like Vincent van Gogh’s “Starry Night,” pay attention to the details. In your visual analysis example, describe the swirling lines that show movement. Also, mention the vibrant colors that create emotion. Don’t forget to discuss the texture of the paint strokes that enhance the overall composition.

Step 3. Identify the Context.

Now, let’s delve into the past and the world around your chosen picture when you’re doing your visual analysis of art. For example, if you’re looking at Edvard Munch’s “The Scream,” it’s like going back to 19th-century Norway. Imagine you’re an art detective uncovering clues about the artist’s life and what was happening back then. Explore what life was like, what people felt, and especially, the deep thoughts and worries people had during that time. This step helps you understand why the artwork was created and what it might mean.

Step 4. Develop a Thesis Statement.

Craft a thesis statement that acts as a beacon guiding your analysis. If you analyze Pablo Picasso’s “Guernica” painting, your thesis could focus on the strong anti-war message shown through chaotic imagery. For example, it may be, “ I’m going to talk about how this painting is showing us why war is not good, using all these chaotic images. ” Your thesis is like the captain of your analysis ship, telling everyone where you’re going. It helps you stay focused and lets your readers know what to expect.

Step 5. Outline Your Research.

Organize your thoughts systematically in the visual analysis essay outline. Each section could explore specific elements of the artwork. When writing about Salvador Dali’s painting “The Persistence of Memory,” you can divide it into sections. These sections can cover surrealism, the melting clocks, and Dali’s artistic intentions. It’s like breaking down the big picture into smaller parts so you can explore each one. Your outline is like a helper that keeps you on track and makes your essay clear and organized.

Step 6. Interpretation and Analysis.

It’s time to delve into the layers of interpretation in your visual analysis essay example. When you look at Salvador Dali’s “The Persistence of Memory,” it’s like exploring a world of melted clocks. Let’s figure out why he used these wobbly timepieces. Take your time to look closely and think about what they might mean. Maybe they’re saying time isn’t always steady and can feel a bit bendy. Dali shows us that time is not strict; it can differ for everyone. Your job is to conclude your work by analyzing how he arranged these melted clocks to tell us something special about time.

Step 7. Address Counterarguments.

Anticipate alternative perspectives. When analyzing a contemporary photo, consider different opinions on interpreting modern art. This step strengthens your essay by showing you’ve thought about different ideas.

Step 8. Cite Your Sources.

If you incorporate external sources, cite them meticulously. For instance, to better understand the emotions in Frida Kahlo’s “The Two Fridas,” look at art historians’ analyses.

These comprehensive steps for analyzing visual art provide a nuanced guide for your writing. If you’re just starting with such research papers, consider seeking support from PapersOwl’s essay writing service and getting expert recommendations. Our team of proficient writers is ready to assist you in crafting a persuasive artwork analysis example efficiently. With our help, you can acquire the skills to compose a well-organized and insightful analysis of images, videos, or artworks.

Art Analysis Essay Topics

Explore these examples to gain insights and inspiration. Each topic is diverse yet common, providing a foundation for your essay on a similar topic. These visual analysis essay examples hold global significance and are utilized by students worldwide.

  • Detailed Analysis of Gustav Klimt’s The Kiss, 1907-1908.
  • How Visual Elements Are Used in Almond Blossom by Vincent van Gogh, 1888-1890.
  • Identity and Seated Harlequin by Picasso, 1901.
  • The Themes Used in Paul Klee’s The Tree of Houses, 1918.
  • The Key Message of Lindsay Key by Robert Mapplethorpe, 1985.
  • Description of Two Boys with Fish by Mario Macilau, 2018.
  • Explanation of Kevin Carter’s Starving Child and Vulture, 1993.
  • Philippe Halsman’s Dali Atomicus (1948): The Story Behind This Photo.
  • Modern Art and Couple on Seat by Lynn Chadwick, 1984.
  • Explanation of the Biblical Context of Pieta by Michelangelo.

Learning how to write a visual analysis essay is like getting a special key to understanding artwork better. With the help of this guide, students can confidently break down graphic pieces, find hidden stories, and explain what they see in a way that makes static images come alive. Writing visual analysis papers helps to connect with the deeper meanings in pictures. By taking on the challenge of understanding artworks, we get a deeper insight into how images and meanings work together. So, when you pick up your pen, let your curiosity and careful observation guide you on this interesting journey.

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how to write a visual argument essay

Visual Argument Essay

As it has been revealed, images are more powerful in persuasion and information provision than mere words. This is due to their ability to reach a wider audience base, including those who are unable to read or write. Importantly, images are efficient in producing clear mental images about the information being conveyed.

On this basis, many advertisers have been finding it more effective and efficient to use visual objects and pictures in their advertisements, which are reinforced by some explanatory words. Since images are great influencers on thinking patterns, their massive use in various advertisements impact more to the target groups than just mere words.

It has been revealed that, images portray hidden values of culture and therefore more appealing on human beliefs and values. Considering the advertisement shown below, eye appeal has been greatly realized.

Gatorade advertisement

The use of color mix in this advertisement seems appealing. Having green color mixed with and blue in the container in which the drink is stored reflects massive power of the drink to meet the consumer’s needs. This is because; green and blue are considered as natural colors, implying that nothing exceeds nature.

As a result, this ad meets the requirements of the consumers in its color mix to assuring success to the drink takers in their racing tournaments. In fact, the use of colors in this advertisement has largely realized the ultimate goal of enticing the target group of the product

In the advertisement shown above, the advertisement seems highly appealing by presenting how the castrode drink gives individuals supernatural power to win in a very competitive racing tournament. More precisely, the advertiser presents the drink as enhancing individuals to reach high levels than expected.

For instance, the advertisement presents a motor-bike sporting activity, where the advertiser presents the contestant who drinks castrode drink as reaching the sky, and finally emerges as the winner. This is a very powerful eye appealing advertisement, capable of creating enthusiasm among the consumers to take the drink. The use of visuals to reflect naturality in an advertisement impacts more than just mere words to the target groups.

The use of shock appeal in this advertisement has largely made the message being conveyed sink deeper in the target group’s heart. Having a figurative contestant in a racing tournament who seems to be reaching the sky, reflects the powerful nature of the drink to make individuals reach far much higher than they expected.

If fact, the use of sky at the back ground of this visual advertisement shows how natural the drink is to enhance self actualization. Quite significantly, the images presented in this advertisement reflect a real life racing tournament where individuals who take the castrode drink always emerges as winners. The use of visuals to reflect real life situation in an advertisement as one of the most powerful strategies to facilitate consumer’s confidence in the product.

As it has been revealed, high degree of accuracy in advertising is achieved through the use of pictures, other than using only mere words. With effective use of color mix, and presenting the pictures used to represent real life situation, the target group is greatly enticed to purchase the commodity. It has been revealed that, information presented by use of pictures impacts a lot on the mind, as precise and accurate information is relayed by use of images, rather than mere words.

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How to write Visual Argument Essay: Format & Topic Examples

writing visual argument essay format

writing visual argument essay format

Have you ever found yourself in a position where you need to convey a message to your audience clearly and concisely within the shortest time possible?

The most effective way to achieve this is to create and use a visual argument. 

What is a visual Argument?

A visual argument is a type of communication that utilizes images together with text to convey a persuasive perspective or message.

how to write a visual argument essay

The visual elements of a visual argument create their case. The visual elements may include illustrations, photographs, graphs, charts, videos, infographics, videos, and other forms of visual media. 

Why are Visual Arguments Important?

visual story strategy

Visual arguments are very important, especially in contemporary media-rich work where visuals (images and videos) are prevalent in social media, advertising, and entertainment. 

Thus, the ability to produce and interpret visual arguments is an important skill since visual communication should be understood by both consumers and creators of content. 

Below are some reasons why visual arguments are important:

  • Enhanced comprehension: Visual arguments simplify complex messages or concepts in such a way that the broader audience can understand. They distill information into digestible forms. 
  • Immediate impact: The use of visual elements captures the audience’s attention and conveys messages quickly. They evoke responses and make instant impression.
  • Cross-cultural communication: Visual arguments can transcend cultural differences and language barriers since images and symbols are universally understood. 
  • Memory and retention: It is easier to remember visual information compared to text alone. 
  • Emotional appeal: Visuals can evoke empathy and emotions compared to words alone. When an audience has an emotional connection to your content, it makes the persuasive argument more memorable and compelling. 
  • Versatility: Visual arguments are applicable in diverse disciplines and contexts. They can adapt to various platforms and media, such as social, digital, and print media. 
  • Accessibility: Such arguments are inclusive and accessible to a diverse audience with different levels of language and literacy skills, in addition to diverse populations. 
  • Supporting evidence: Such arguments reinforce written or verbal arguments by giving supporting data or evidence in a more persuasive or digestible format. 
  • Artistic expression: Visual arguments may challenge norms, provoke thought, and provide commentary on socio-political and cultural uses when used as an art form. 

Types of Visual Arguments

They include infographics, photographic arguments, advertising, political cartoons, charts and graphs , social media posts, paintings and art installations, maps and geographic visualizations, documentary films and videos, and websites and user interfaces. 

a visual story

They can also include medical imaging, environmental visual arguments, protest signs and banners, interactive data visualizations, public service announcements (PSAs), and architectural and urban design. 

What is involved in Analyzing Visuals?

The art of visual deconstruction.

Here, you should begin with initial observation, whereby you look at the visual as a complete thing. What is your first emotional response or impression? Also, consider the overall color scheme, composition, and mood.

Break down the visual into its basic constituents. You identify people, objects, symbols, labels, or texts present. 

Analyze the composition (placement and arrangement of elements) of the visual. Notice the use of balance, visual hierarchy, symmetry, patterns, or repetition.

Take note of color choices and contrast. Colors evoke particular associations or emotions, while contrast draws attention to specific elements. 

Identifying Key Elements in Visuals

When identifying the central elements in visuals, determine the subject matter or what the visual is all about. This includes main characters, subjects, or objects central to the conveyed message. 

Look for icons, symbols, and visual metaphors conveying meaning. Consider their contextual or cultural importance. 

If text is present within the visual, analyze the font, placement, size, and content. Consider the text’s role in conveying the central message. 

Take note of the proportions and size of elements. This can indicate importance, power dynamics, or emphasis in the visual. 

Assessing Visual Rhetoric

First, consider the ethos or credibility of the source in terms of who created it and their expertise or authority on the subject. 

Examine the emotional appeal (pathos) of the visual. Does it elicit emotions, feelings, or reactions?

Further, examine the logical aspect (logos) of the visual argument. Is it structured well and supported by credible evidence with statistics, data, or facts? 

Consider the visual’s purpose and the intended audience. This influences the style and content of the visual. 

Finally, consider the broader context in which it exists. The visual can exist within social, cultural, or historical contexts. 

How to Write a Good Visual Argument Essay

1. choose the right visual argument.

an argument

The first step to writing a good visual argument essay is to find the right visual for your essay. The visual should be relevant to the topic in such a way that it supports your message. 

Select a relevant topic that supports what you intend to tell your audience.

Make sure that the topic speaks to the audience by helping them understand beforehand what you are going to explain. 

Also, ensure that the visuals you have selected have been ethically sourced. If the visuals are not your own and you have got them from another source, make sure to cite the owners properly. 

If you fail to give credit to the owners of the visuals, you are liable to face legal implications based on copyright infringement or infringement of intellectual property rights. 

2. Structure your Visual Argument Essay

Select your most preferred structure for your visual argument essay. You may select the more common classic essay structure that begins with an introduction , followed by the body, and ends with a conclusion. 

Make sure that you incorporate the visuals effectively. You can achieve this by matching the visuals to the message, considering the target audience since visuals resonate differently with various audiences. Maintain consistency. 

Craft a strong thesis statement that summarizes your argument while allowing the audience to think more about the topic. The thesis statement should be at the end of the introduction. 

3. Write Your Visual Argument Essay

When writing your visual argument essay, begin with an introduction. It should briefly provide the content and context of the essay. 

Be brief and start the introduction with a statement that hooks the audience. Let it be catchy to arouse the interest of your audience. 

For example, if the visual argument essay is about the dangers of cigarette smoking, the hook can be: “Did you know that smoking increases the risk of heart disease?” 

In the body, make your case. This is the part in the visual argument essay where you provide all the necessary content to the audience to persuade them. 

Present the evidence from the visual because visuals are supposed to give the audience a piece of evidence they can see with their eyes and even relate to. This is why visuals can evoke emotions and feelings. 

Always provide context and explanation for your visuals. Let the audience understand your perspective because visual interpretation can be subjective depending on the audience’s perspectives, mood, or background. 

To increase your credibility, incorporate counterarguments in your visual argument essay. It shows that you understand that there exists other perspectives and you are ready to defend your position.

End the visual argument essay with a conclusion where you wrap up your arguments by stating the main ideas, restating the thesis, and giving the implications of your work. 

4. Polish up your Visual Argument Essay

Once you are done with writing the visual argument essay, polish it by proofreading and editing. This eliminates any grammatical, punctuation, and other errors to make your essay appear professional. 

Since the main aim of the visual argument essay is to persuade the audience, ensure that the content is clear and coherent. Reread the essay and imagine yourself as the audience. Would you instantly understand it? If not, revise the work. 

Further, because the argument essay relies more on visuals, make sure that it is visually appealing. Analyze the visuals well to ensure that all the elements fit into a singular composition. 

5. Cite and Sources and Giving Credit

Finally, ensure that you properly cite the visual sources that are not your property. Give the owners credit for their work through in-text citations and complete references. 

Avoid plagiarizing the visual argument essay. Ensure that you come up with unique content to avoid facing plagiarism penalties if the work is assessed by a professional body. 

Tips to Write a Successful Visual Essay

Building a strong argument.

success

To write a successful visual essay, build a strong argument that is compelling and interesting to the target audience. 

Make sure that the content is unique because the audience will be bored reading or listening to something they have already encountered before. 

The argument should be worthwhile to the audience. Let it appeal to their ethos, logos, and pathos. 

Engaging Your Audience Visually

Ensure that the audience is engaged visually throughout the visual argument essay. Visuals enhance the perceptions, memory retention capacity, and emotions of the audience. Thus, use visuals effectively to engage your audience for maximum persuasion. 

Final Thoughts on Writing a Visual Argument Essay

Visual argument essays are meant to persuade an audience. Therefore, the use of visuals in combination with text can enhance audience engagement. 

While using visuals, use them effectively to maximize audience engagement and make them aesthetically appealing. Also, use them ethically by crediting their source. 

A visual argument essay is a subset of persuasion and rhetoric where the author or presenter uses written and verbal arguments in combination with visual elements to enhance their case.

It is the most effective way of persuading your audience to resonate with your point of view or arguments. 

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Josh Jasen or JJ as we fondly call him, is a senior academic editor at Grade Bees in charge of the writing department. When not managing complex essays and academic writing tasks, Josh is busy advising students on how to pass assignments. In his spare time, he loves playing football or walking with his dog around the park.

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Visual Analysis Essay

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Visual Analysis Essay - A Writing Guide with Format & Sample

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Visual Analysis Essay

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A visual analysis essay is a common assignment for the students of history, art, and communications. It is quite a unique type of academic essay. 

Visual analysis essays are where images meet text. These essays aim to analyze the meanings embedded in the artworks, explaining visual concepts in a written form. 

It may sound difficult to write a visual analysis essay, but it can be done in simple steps by following the right approach. Let’s dive into the writing steps, tips, example essays, and potential topics to help you write an excellent essay. 

Arrow Down

  • 1. What is a Visual Analysis Essay
  • 2. How to Write a Visual Analysis Essay - 7 Simple Steps
  • 3. Tips on How to Analyze a Photograph
  • 4. Tips on How to Analyze a Sculpture
  • 5. Visual Analysis Essay on Advertisement
  • 6. Visual Rhetorical Analysis Essay Examples
  • 7. Visual Analysis Essay Topics

What is a Visual Analysis Essay

A visual analysis essay basically requires you to provide a detailed description of a specific visual work of art. It is a type of analytical essay that deals with imagery and visual art instead of texts.

The subject of a visual analysis essay could be an image, painting, photograph, or any visual medium. 

In this type of essay, you need to describe the artwork and analyze its elements in detail. That is, how different elements and features fit together to make the whole work stand out. In this sense, you need to use a mixture of descriptive writing and analytical language. 

To write a good visual analysis essay, you need to know the basic visual elements and principles of design. Let’s learn about these concepts first before diving into the writing steps.

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Visual Elements for a Visual Analysis Essay

Writing a visual analysis essay involves analyzing the visual elements of a piece of art. These elements form the basis of the features and characteristics of an image. 

Below you can find the common visual elements of a visual analysis essay.

Principles of Design in a Visual Analysis Essay

In addition to visual elements, you must also consider the principles of design for writing a great visual analysis essay. These principles help you identify and explain the characteristics of the image. 

How to Write a Visual Analysis Essay - 7 Simple Steps

Now that you have an idea about visual elements and principles, you are now ready to proceed. 

Here are the steps that you need to follow for writing a visual analysis essay. Let’s discuss them in detail.

Step 1 - Gather General Information About the Artwork

Once you have a specific artwork or image, here is how to start a visual analysis essay. You need to ask some basic questions about the work and jot down your ideas.

This pre-writing step is for brainstorming ideas. Ask these questions to begin:

  • Who and what does the artwork represent? 
  • Who is the author of the piece? 
  • Who did the artist create the work for? Who is the intended audience?
  • When and where was the work created? What is its historical context?
  • Where was this work displayed for the first time?
  • Identify which medium, materials, and techniques were used to create the image?

Step 2 - Note Down the Characteristics of the Artwork

The next thing that you need to do is identify what the image depicts. Moreover, you need to identify and describe the visual art elements and design principles used in the work. 

Here’s what you need to note:

  • The subject matter and its representation.
  • Colors, shapes, and lines used in the composition.
  • The balance, proportion, and harmony within the artwork.
  • Any symbolism or metaphors present.

By pointing out such characteristics, you set the stage for a nuanced analysis in your essay.

Step 3 - Visual Analysis Essay Outline 

Once you have gathered your main points by carefully studying the image, you should now organize them in an outline.

Here is how you make an outline for your visual analysis essay:

Step 4- Write the Introduction

This is the first paragraph of a visual analysis essay in which you need to provide some background information on the topic. After grabbing the readers’ attention with an interesting fact, briefly provide information on the following points. 

  • Talk briefly about the painting and its artist or creator.
  • Provide a brief description of the painting and give historical context
  • Add an interesting fact about the artist or the painting. 

The introduction should end with a thesis statement. The visual analysis essay thesis states the analysis points on the artwork that you aim to discuss in your essay. 

Step 5 - Provide Detailed Description, Analysis, and Interpretation

In the body section, you need to explore the artwork in detail. In the first body paragraph, simply describe the features and characteristics of the work. For instance, talk about the technique being used, shape, color, and other aspects to support your thesis. 

In the next paragraphs, you can go into the analysis and interpretation of these elements and the work as a whole. Present all the details logically and discuss the relationship between the objects. Talk about the meaning, significance, and impact of the work.

Step 6 - Writing a Conclusion

Once you have completed the body section, move to the conclusion paragraph. This is the last paragraph of the essay that should be strong and well-written to create a sense of closure.

Here’s how you can do it

  • Revisit the main insights gained through the analysis, summarizing the key visual elements and principles discussed. 
  • Emphasize the significance of cultural or historical context in interpreting the visual narrative. 
  • Tie together the threads of your analysis to reinforce your thesis or main argument.
  • End with a memorable statement and encourage readers to carry the lessons learned from the analysis into their own encounters with art. 

Step 7 - Edit & Revise Your Essay

Here’s how to end your visual analysis essay: edit and revise your first draft until it becomes the perfect version. Consider these steps for an excellent revision:

  • Review for Clarity: Ensure your ideas flow logically. Clarify any ambiguous or unclear statements to enhance the overall readability of your essay.
  • Trim Unnecessary Details: Trim excess information that doesn't directly contribute to your main points. Keep your analysis focused and concise.
  • Check Consistency: Verify that your writing style remains consistent throughout the essay. Maintain a balance between formal language and engaging expression.
  • Fine-Tune Transitions: Ensure smooth transitions between different sections of your essay. Transitions help guide your reader through the analysis, making the journey more enjoyable and comprehensible.
  • Proofread for Errors: Carefully proofread your essay for grammar, spelling, and punctuation errors. A polished essay enhances your credibility and the overall professionalism of your work.

With these basic steps, you can craft an amazing visual analysis essay. Read on for some useful tips for analyzing different kinds of visual subjects.

Tips on How to Analyze a Photograph

Painting and photograph analysis are very similar. There are three ways in which photo visual analysis is conducted: description, reflection, and formal analysis.

Although the historical study may be used, it is not necessary.

  • Description -  It implies examining the picture carefully and considering all of the details. The description should be neutral, focusing on simple facts without expressing a personal viewpoint.
  • Reflection -  For the next stage, consider the emotions that the picture stirs in you. Every viewer will have a distinct viewpoint and feelings about the piece. Knowing some historical background might be useful when formulating an educated response.
  • Formal analysis -  Consider the visual components and concepts. How are they shown in the photo?
  • Historical analysis -  For a contextual analysis, keep an eye on the photo's surroundings. Make sure you comprehend the surrounding environment in which the photograph was taken. What era was this image shot during?

Tips on How to Analyze a Sculpture

A sculpture, unlike a painting or photograph, requires a different approach to visual analysis. It still depends on visible components and principles, however it does so in a slightly different way.

When you're writing about sculptures, keep the following in mind:

  • Medium, size, and technique -  What kind of material is it? Is it carved in a negative or positive method?
  • Color and lightning -  Describe the hue of the sculpture, whether it is painted. Was the sculptor concerned with the illumination when creating the work?
  • Human body and scale -  Consider how a human body is portrayed in the piece. Also, assess the sculpture's size compared to that of the viewer.
  • Function -  What was the sculpture's main aim? You could speak about whether it represented a religious conviction or honored someone, for example.
  • Composition -  Examine the placement of the piece and determine whether there is a focal point.

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Visual Analysis Essay on Advertisement

In advertisements, visuals are used to pique interest or persuade the public that what is being advertised is needed. The goal of a visual argument is to generate attention and intrigue. Images are utilized in advertisements to transmit information and interact with the audience.

When conducting a visual analysis of an ad, keep the following in mind:

  • Textual Elements
  • Illustrations
  • Composition

This all has an impact on how people perceive information and how they react to it.

When you analyze the visuals of an ad, you're performing a rhetorical analysis. The study of images and extracting information from them is known as visual rhetoric. It aids in the comprehension of typography, imagery, and the structure of elements on the page.

How to Write a Visual Analysis Paper on an Advertisement

Visual components in advertising are important. It aids in the persuasion of the audience.

Always keep the rhetorical situation in mind while analyzing visual arguments. The following are some key elements to consider:

  • Audience -  Who is the advertisement meant to attract?
  • Purpose -  What message does the photo try to get across to the audience?
  • Design -  What kind of visualizations are included? Are the visuals clear and easy to follow? Are there any patterns or repetitions in the design?
  • Strategies -  Is there any humor, celebrities, or cultural allusions in the graphic's message?
  • Medium -  Is the photograph surrounded by text? Is there any text within the picture? How does it interact with the picture to produce an intended effect if there is any?
  • Context -  What are the characters in an ad? Where are they positioned?
  • Subtext -  Consider the meaning of the picture's words. What are they trying to say?

Visual Rhetorical Analysis Essay Examples

Here are some visual analysis essay samples that you can read to understand this type of essay better. 

Art history Visual Analysis Essay Example

Political Cartoon Visual Analysis Essay

Rhetorical and Visual Analysis Essay Sample

Mona Lisa Visual Analysis Essay

Visual Analysis Essay Topics

Here are some top visual analysis essay topics that you can choose from and begin the writing process.

  • Make a review of your favorite Hollywood production and discuss the visual arts involved.
  • Write about the use of color and action in TV commercials.
  • Discuss how the brand name is displayed in digital media campaigns.
  • Discuss different types of visual appeals used in web ads.
  • What is the special about Cleo Award-winning ads?
  • The Use of Light and Shadow in Caravaggio's "The Calling of Saint Matthew"
  • The Symbolism of Colors in Vincent van Gogh's "Starry Night"
  • What is the importance of art and culture in our life?
  • How has art changed over the last 50 years?
  • The use of colors in marketing and advertising. 

To conclude, 

From gathering information about the artwork to crafting a compelling analysis, we've navigated the essential steps you need for a visual analysis essay. Moreover, with the specific tips and examples, you have everything you need to get started.

So dive into the writing process with confidence and return to this blog whenever you need help on any step!

However, if you have gone through the whole article and are still unsure how to start your essay, we can help you.

Our professional essay writers at MyPerfectWords.com can help you with your visual analysis essay assignment. Contact us with your order details, and we will get it done for you. 

We provide essay writing service for students  that you can trust for better grades. Place your order now and get the best visual analysis essay writing help. 

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300 Questions and Images to Inspire Argument Writing

Recent Student Opinion and Picture Prompts, categorized by topic, to help students discover the issues that matter to them.

how to write a visual argument essay

By The Learning Network

Update: This list is available as a PDF .

If you’ve taught argument writing with our resources in the past, you already know we ask a fresh question every day as part of our long-running Student Opinion series . Teenagers around the world are invited to visit and post their thoughts on topics including politics, medical ethics, fashion, sports and entertainment.

We’ve rounded up lists of these prompts in the past, but this year we’re doing something new: Below you can find a categorized collection of all our recent, relevant Student Opinion questions, but alongside them we’re also including related Picture Prompts. These short, image-based forums are accessible to learners of all ages, but still provide engaging jumping-off points to help students make and support claims.

For instance, let’s say your class is interested in meme culture. A Student Opinion question asks, “ Do Memes Make the Internet a Better Place? ” and invites students to read and weigh in on a New York Times article that examines the role of memes in how teenagers process world events. Over 700 students have already submitted their thoughts .

But if you scan the “Technology and Social Media” category below, you’ll see we also have a Picture Prompt that asks a more direct, concrete question: “ What are your favorite memes? ” For many, that may be a fun, comfortable place to start.

So give your students both “voice and choice” by inviting them to find the questions and format that speak to them. All the prompts below are still open for comment. We look forward to seeing which ones inspire the most passionate arguments, and we invite your class to submit the results to our Eighth Annual Editorial Contest .

Argumentative Prompt Topics

Technology & social media, coronavirus, college & career, mental & physical health, race & gender, parenting & childhood, ethics & morality, government & politics, other questions.

Article-Based Prompts

1. How Worried Should We Be About Screen Time During the Pandemic? 2. How Do You Feel About Cancel Culture? 3. Do Memes Make the Internet a Better Place? 4. Does Online Public Shaming Prevent Us From Being Able to Grow and Change? 5. How Young Is Too Young to Use Social Media? 6. Where Should We Draw the Line Between Community Health and Safety and Individual Liberty and Privacy? 7. Do You Think Online Conspiracy Theories Can Be Dangerous? 8. What Do You Think of the Decision by Tech Companies to Block President Trump? 9. Should the Adults in Your Life Be Worried by How Much You Use Your Phone? 10. Is Your Phone Love Hurting Your Relationships? 11. Do You Trust Facebook? 12. Do You Think Recreational Drones Are Safe? 13. Should Kids Be Social Media Influencers? 14. Does Grammar Still Matter in the Age of Twitter? 15. Should Texting While Driving Be Treated Like Drunken Driving? 16. How Do You Think Technology Affects Dating?

Image-Based Prompts

17. Online Video Games : Does more need to be done to make online gaming communities safer? 18. A Computer in Everything : Do “smart” devices worry you? 19. Snail Mail : Do you think handwritten cards and letters still have value in the digital age? 20. Cyberbullying : Should social media companies do more to prevent online harassment? 21. Phone Manners : Are there times when you think using your phone while you’re with other people is rude? 22. Alarm Clocks : Are there any “dumb” devices that you think are better than “smart” devices? 23. Phone Warnings : Should tech devices come with addiction advisories? 24. Phones in Church : Are there some places where phones just don’t belong? 25. Driverless Cars : What do you think about driverless cars? 26. Texting While Walking : Should looking at your phone while crossing the street be illegal? 27. Device Addiction? : As a society, are we too addicted to our devices? 28. ‘A Man Needs His Nuggs’ : What do you think of Carter Wilkerson’s quest, and its results? 29. Soothing Video Games : Can video games intended to calm the mind be fun? Worthwhile? 30. Our Lives on Social Media : How much do you think we can judge our collective happiness by what is posted on social media? 31. ‘Bracelet of Silence’ : Would you wear privacy armor? 32. Baby Yoda : What are your favorite memes? 33. Tesla’s ‘Cybertruck’ : What do you think of this “pickup of the future”? 34. The ‘Bird Box’ Challenge : What do you think of social media challenges like this one?

35. Should Media Literacy Be a Required Course in School? 36. Should Schools Be Able to Discipline Students for What They Say on Social Media? 37. How Should Schools Hold Students Accountable for Hurting Others? 38. Should Schools Provide Free Pads and Tampons? 39. Can Empathy Be Taught? Should Schools Try to Help Us Feel One Another’s Pain? 40. When the Pandemic Ends, Will School Change Forever? 41. Should Schools Change How They Grade Students During the Pandemic? 42. Should Students Be Monitored When Taking Online Tests? 43. Should There Still Be Snow Days? 44. How Should Racial Slurs in Literature Be Handled in the Classroom? 45. Should Teachers Be Allowed to Wear Political Symbols? 46. Should Schools or Employers Be Allowed to Tell People How They Should Wear Their Hair? 47. Are Straight A’s Always a Good Thing? 48. Should Schools Teach You How to Be Happy? 49. How Do You Think American Education Could Be Improved? 50. Should Schools Test Their Students for Nicotine and Drug Use? 51. Can Social Media Be a Tool for Learning and Growth in Schools? 52. Should Facial Recognition Technology Be Used in Schools? 53. Should Your School Day Start Later? 54. Should Yearbooks Include Political News? 55. How Should Senior Year in High School Be Spent? 56. Should Teachers Be Armed With Guns? 57. Is School a Place for Self-Expression? 58. Should Students Be Punished for Not Having Lunch Money? 59. Is Live-Streaming Classrooms a Good Idea? 60. Should Gifted and Talented Education Be Eliminated? 61. What Are the Most Important Things Students Should Learn in School? 62. Should Schools Be Allowed to Censor Student Newspapers? 63. Do You Feel Your School and Teachers Welcome Both Conservative and Liberal Points of View? 64. Should Teachers and Professors Ban Student Use of Laptops in Class? 65. Should Schools Teach About Climate Change? 66. Should All Schools Offer Music Programs? 67. Does Your School Need More Money? 68. Should All Schools Teach Cursive? 69. What Role Should Textbooks Play in Education? 70. Do Kids Need Recess? 71. Should Public Preschool Be a Right for All Children?

72. Graduation in a Pandemic : Is your school doing enough to honor seniors? 73. Most Challenged Books : Are there books that don’t belong in schools or public libraries? 74. Mascot : If you could choose one mascot to represent your school, what would it be? 75. Math : How do you feel about math? 76. Sleep Deprivation : Do you think school should start later for teenagers? 77. Standardized Tests : Is there too much testing at your school? Why or why not? 78. Teacher Walkouts : Do you think teachers should be paid more? Why or why not? 79. Mermaid School : If there could be a special school that would teach you something you really want to learn, what would that school be?

Article-Based Prompts 80. What Weaknesses and Strengths About Our World Are Being Exposed by This Pandemic? 81. As Coronavirus Cases Surge, How Should Leaders Decide What Stays Open and What Closes? 82. How Should We Balance Safety and Urgency in Developing a Covid-19 Vaccine? 83. Do You Want Your Parents and Grandparents to Get the New Coronavirus Vaccine? 84. Do You Think People Have Gotten Too Relaxed About Covid? 85. How Do You Feel About Mask-Slipping?

86. Surge : How should the United States keep the coronavirus pandemic at bay? 87. Masks : What “civic rules” do you think we should all follow now? 88. Paid to Laugh : Would you attend a live TV show taping — if you got money for it? 89. Dolly’s Donation : How do you feel about celebrity philanthropy? 90. Crowds and Covid : How do you feel about crowds during the pandemic? 91. Going Nowhere Fast : Would you take a flight to nowhere?

92. Should Students Be Required to Take the SAT and ACT to Apply to College? 93. Should National Service Be Required for All Young Americans? 94. What Is Your Reaction to the College Admissions Cheating Scandal? 95. Is the College Admissions Process Fair? 96. Should Everyone Go to College? 97. Should College Be Free? 98. Are Lavish Amenities on College Campuses Useful or Frivolous? 99. Should ‘Despised Dissenters’ Be Allowed to Speak on College Campuses? 100. How Should the Problem of Sexual Assault on Campuses Be Addressed? 101. Should Fraternities Be Abolished? 102. Is Student Debt Worth It? 103. Do Other People Care Too Much About Your Post-High School Plans? 104. Should All Young People Learn How to Invest in the Stock Market?

105. Jack-of-All-Trades : Is it better to focus on one thing early in life and get really good at it?

106. Should Students Get Mental Health Days Off From School? 107. Is Struggle Essential to Happiness? 108. Does Every Country Need a ‘Loneliness Minister’? 109. Should Schools Teach Mindfulness? 110. Should All Children Be Vaccinated? 111. What Do You Think About Vegetarianism? 112. Do We Worry Too Much About Germs? 113. What Advice Should Parents and Counselors Give Teenagers About Sexting? 114. Are Emotional-Support Animals a Scam? 115. Do You Believe in Manifesting?

116. Optimism : Is your glass half-empty or half-full? 117. Cursing : Is it ever OK, useful or even healthy to curse? Or is it always inappropriate? 118. Anger Rooms : Do you think places like this are a good idea?

119. What Is Your Reaction to the Days of Protest That Followed the Death of George Floyd? 120. How Should Parents Teach Their Children About Race and Racism? 121. Is America ‘Backsliding’ on Race? 122. Should All Americans Receive Anti-Bias Education? 123. Should All Companies Require Anti-Bias Training for Employees? 124. Should Columbus Day Be Replaced With Indigenous Peoples Day? 125. Is Fear of ‘The Other’ Poisoning Public Life? 126. Justice Ginsburg Fought for Gender Equality. How Close Are We to Achieving That Goal? 127. What Should #MeToo Mean for Teenage Boys? 128. Should There Be More Boy Dolls? 129. Should the Boy Scouts Be Coed? 130. What Is Hard About Being a Boy?

131. Fashion-Show Diversity : What other industries or aspects of life need more diversity? 132. A Town’s New Seal : Why do you think Whitesboro, N.Y., decided to change its seal? 133. Gender Expectations : Do you ever find gender expectations or norms confining? 134. Women’s History Month : What does this holiday mean to you? 135. Boys and Men : What does it mean to “be a man”? 136. Women in Movies : Should some movies dominated by male actors be remade with largely female casts? 137. Unisex Clothing : Should clothing labeling be unisex? 138. Feminism : Do you consider yourself a feminist? 139. Gender and ‘Genderless’ : Do you think that gender is binary?

140. What Are the Greatest Songs of All Time? 141. Should Museums Return Looted Artifacts to Their Countries of Origin? 142. How Do You Feel About Censored Music? 143. What Role Should Celebrities Have During the Coronavirus Crisis? 144. Can You Separate Art From the Artist? 145. Are There Subjects That Should Be Off-Limits to Artists, or to Certain Artists in Particular? 146. Should Art Come With Trigger Warnings? 147. Should Graffiti Be Protected? 148. Is the Digital Era Improving or Ruining the Experience of Art? 149. Are Museums Still Important in the Digital Age? 150. In the Age of Digital Streaming, Are Movie Theaters Still Relevant? 151. Is Hollywood Becoming More Diverse? 152. What Stereotypical Characters Make You Cringe? 153. Do We Need More Female Superheroes? 154. Do Video Games Deserve the Bad Rap They Often Get? 155. Should Musicians Be Allowed to Copy or Borrow From Other Artists? 156. Is Listening to a Book Just as Good as Reading It? 157. Is There Any Benefit to Reading Books You Hate?

158. Hologram Musicians : Which departed artists would you like to see perform live? 159. Movie Theaters : In the age of digital streaming, are movie theaters still relevant? 160. ‘The Image of the Revolution’ : What is it about this photograph that makes it so powerful? 161. Book Covers : What are your favorite book covers? Why? 162. Fashion Trends : What are your favorite fashion trends? What trends do you hate? 163. Fashion Comebacks : What trends from the past would you like to see revived? 164. Murals : Can art be an act of resistance? 165. An 18-Karat Throne : Is this art? 166. A Hug Seen Around the World : Why do you think this image became so popular so quickly? 167. The Role of Public Broadcasting : Do you think programs like “Sesame Street” make the U.S. smarter, stronger and safer? 168. Best Books? : What have you read and loved this year?

169. Should Girls and Boys Sports Teams Compete in the Same League? 170. Should College Athletes Be Paid? 171. Are Youth Sports Too Competitive? 172. Is It Selfish to Pursue Risky Sports Like Extreme Mountain Climbing? 173. How Should We Punish Sports Cheaters? 174. Should Technology in Sports Be Limited? 175. Should Blowouts Be Allowed in Youth Sports? 176. Are Some Youth Sports Too Intense? 177. Does Better Sports Equipment Unfairly Improve Athletic Ability? 178. Is It Offensive for Sports Teams and Their Fans to Use Native American Names, Imagery and Gestures?

179. Brady’s Big Move : How do you feel about Tom Brady leaving the Patriots? 180. Tiger Woods Wins : What are the greatest comebacks in history? 181. Referees : Do sports officials deserve more respect? 182. $430 Million Deal : Is any athlete worth that amount of money? 183. Super Bowl Commercials : Was it smart for advertisers to steer clear of controversy in 2019? 184. Champions : What team in any sport would you like to see win a championship? 185. The Outspoken N.B.A. : Should all sports leagues treat political speech as a right for their players? 186. Gymnastics on Horseback : What is the world’s most difficult sport? 187. Tackle Football : Should children under the age of 12 play tackle football, in your opinion? 188. Breakdancing : Should dance be an Olympic event? 189. Coed Sports : Do you think women and men should compete against each other in sports? 190. Super Bowl Halftime Performer : Whom would you choose to perform at the Super Bowl, and why? 191. Colin Kaepernick’s Protest : What do you think of this protest?

192. Should Parents Track Their Children? 193. Who Should Decide Whether a Teenager Can Get a Tattoo or Piercing? 194. Is It Harder to Grow Up in the 21st Century Than It Was in the Past? 195. Is Childhood Today Over-Supervised? 196. How Should Parents Talk to Their Children About Drugs? 197. What Should We Call Your Generation? 198. Do Parents Ever Cross a Line by Helping Too Much With Schoolwork? 199. What’s the Best Way to Discipline Children? 200. What Are Your Thoughts on ‘Snowplow Parents’? 201. Should Stay-at-Home Parents Be Paid? 202. When Do You Become an Adult?

203. Household Chores : Do you think children should help out around the house? 204. Spy Cams : Should parents use smart devices to keep tabs on their children when they’re home alone? 205. Adults With Rainbow Hair : Are there some trends adults just should not try? 206. Parenting Skills : Should parents say “no” more often when their children ask for new things?

207. Should Students Be Monitored When Taking Online Tests? 208. What Makes a Great Leader? 209. Is It OK to Laugh During Dark Times? 210. Is It Immoral to Increase the Price of Goods During a Crisis? 211. Would You Allow an Ex-Prisoner to Live With You? 212. Would You Return a Lost Wallet? (What if It Had Lots of Money in It?) 213. Is It Wrong to Focus on Animal Welfare When Humans Are Suffering? 214. Is Animal Testing Ever Justified? 215. Should We Be Concerned With Where We Get Our Pets? 216. Is This Exhibit Animal Cruelty or Art? 217. Should Extinct Animals Be Resurrected? If So, Which Ones? 218. Why Do Bystanders Sometimes Fail to Help When They See Someone in Danger? 219. Is It Ethical to Create Genetically Edited Humans? 220. Should Reporters Ever Help the People They Are Covering? 221. Is It OK to Use Family Connections to Get a Job? 222. Is $1 Billion Too Much Money for Any One Person to Have? 223. Are We Being Bad Citizens If We Don’t Keep Up With the News? 224. Should Prisons Offer Incarcerated People Education Opportunities? 225. Should Law Enforcement Be Able to Use DNA Data From Genealogy Websites for Criminal Investigations? 226. Should We Treat Robots Like People?

227. World’s Big Sleep Out : What lengths would you go to in support of a worthy cause? 228. Tipping : Do you leave a tip whenever you’re asked to? 229. Cash Reward : Should you accept a cash reward for doing the right thing? 230. Cheating : Would you tell if you caught your classmates cheating? 231. Do Not Resuscitate : Should doctors have tried to revive this man? 232. Hitler and History : Should the bunker where Hitler killed himself be a tourist attraction? 233. Solving Global Problems : As the head of a global foundation, what problem would you solve?

234. Should the Death Penalty Be Abolished? 235. If You Were a Member of Congress, Would You Vote to Impeach President Trump? 236. Who Do You Think Should Be Person of the Year for 2020? 237. Should the United States Decriminalize the Possession of Drugs? 238. What Would You Do First if You Were the New President? 239. Does Everyone Have a Responsibility to Vote? 240. How Should We Remember the Problematic Actions of the Nation’s Founders? 241. Do You Care Who Sits on the Supreme Court? Should We Care? 242. Is the Electoral College a Problem? Does It Need to Be Fixed? 243. Are Presidential Debates Helpful to Voters? Or Should They Be Scrapped? 244. Is Your Generation Doing Its Part to Strengthen Our Democracy? 245. Should We All Be Able to Vote by Mail? 246. What Issues in the 2020 Presidential Race Are Most Important to You? 247. Do You Think the American Dream Is Real? 248. Should Plastic Bags Be Banned Everywhere? 249. Does the United States Owe Reparations to the Descendants of Enslaved People? 250. Do You Think It Is Important for Teenagers to Participate in Political Activism? 251. Should the Voting Age Be Lowered to 16? 252. What Should Lawmakers Do About Guns and Gun Violence? 253. Should Confederate Statues Be Removed or Remain in Place? 254. Does the U.S. Constitution Need an Equal Rights Amendment? 255. Should National Monuments Be Protected by the Government? 256. Should Free Speech Protections Include Self Expression That Discriminates? 257. How Important Is Freedom of the Press? 258. Should Ex-Felons Have the Right to Vote? 259. Should Marijuana Be Legal? 260. Should the United States Abolish Daylight Saving Time? 261. Should the U.S. Ban Military-Style Semiautomatic Weapons? 262. Should the U.S. Get Rid of the Electoral College? 263. What Do You Think of President Trump’s Use of Twitter? 264. Should Celebrities Weigh In on Politics? 265. Why Is It Important for People With Different Political Beliefs to Talk to Each Other? 266. Should Athletes Speak Out On Social and Political Issues?

267. Government Buildings : Should they all look like the Lincoln Memorial? 268. Oprah for President : Would you vote for her if you could? 269. Peaceful Protesting : In what ways can you demonstrate peacefully to express your views? 270. Student Climate Strikes : What issues do you think deserve more attention? 271. Pennies : Should the United States get rid of the penny? 272. Mandatory Voting? : Should citizens who are 18 or older be required to vote? 273. Dabbing in Congress : Should this teenager have dabbed in his father’s official swearing-in photo? 274. Baby Bonds : Should the government give money to babies?

275. We Document Life’s Milestones. How Should We Document Death? 276. Does Reality TV Deserve Its Bad Rap? 277. Do Marriage Proposals Still Have a Place in Today’s Society? 278. Should We Rethink Thanksgiving? 279. How Do You Decide What News to Believe, What to Question and What to Dismiss? 280. Should the Week Be Four Days Instead of Five? 281. Should Public Transit Be Free? 282. How Important Is Knowing a Foreign Language? 283. Is There a ‘Right Way’ to Be a Tourist? 284. Should Your Significant Other Be Your Best Friend? 285. What Do You Think of the #WalkUpNotOut Movement?

286. Teenage Drivers : What do you think of Georgia’s decision to issue driver’s licenses without road tests? 287. Snow Days : How do you feel about winter weather? 288. Fortune Tellers : Do you believe in psychics? 289. Big City, Small Town : Which would you rather live in? Why? 290. Game Show Winner : Would you ever want to be a contestant on a game show? 291. Fast-Food Buffet : Is this the feast of your dreams or your nightmares? 292. Public Libraries : Are libraries still relevant and important today? 293. Trans Fats : Should trans fats be banned around the world? 294. Dolls : If you could have your favorite toy company make a doll of someone, who would it be and why? 295. Creepy Clowns : How do you feel about clowns? 296. Tattoos : How do you feel about tattooing in general? 297. Brushing Beagle : What are the best dog breeds, in your opinion? 298. U.F.O.s : Do you believe that U.F.O.s are signs of alien life? 299. Small Talk : Do you have the gift of gab? 300. Lottery Winnings : Would you want to win the lottery? Why or why not?

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Visual Analysis Essay: Everything You Have To Know

visual analysis essay

Whether you have handled a visual analysis essay before or not, this post is relevant for you. It will give you fresh and top-grade visual analysis ideas to get you on the leaderboard.

Journey with me then as we make writing visual analysis essays faster and easier!

What is a Visual Analysis Essay?

Your lecturer expects you to carefully analyze the various elements of an image and how they bring out the intended message.

Now, there are standard design elements that are key to this type of essay. These are:

Shape, Color, Line, and Size.

Using these principles of design, you will provide a detailed description of the image in question. I can’t wait to tell you how the Monalisa portrait would fit into such an essay. Imagine how Leonardo da Vinci incorporated all these aspects to come up with such a masterpiece drawing!

We are only but starting. Let us move on to some soft meat.

Visual Analysis Essay Example

Ralph Ellison’s “Battle Royale” chapter in Invisible Man provides a rich ground for analysis. Importantly, Ellison is writing about the topic of how rights for African-Americans developed over the course of history. He writes about the experience of being black in an America that often makes that more difficult than it should be. Ellison had a deep understanding not only of the existing civil rights environment, but also the history that gave it context. With that in mind, he was able to connect the past to the present in a way that was supremely compelling. This particular work is all about his process of learning who he was and what his purpose was in a world that may have wanted to strip him of any dignity. With this in mind, “Battle Royale” shows that the ghosts of slavery still haunted African-Americans, who may have been nominally “accepted,” but had not yet achieve social equality in an altogether racist society.

The meaning of the text begins with the scene in which Ellison is haunted by the ghost of his grandfather. His grandfather had come up during slavery, and thus, the deathbed scene in which Ellison’s character grapples with his grandfather’s legacy is meant to serve as a symbol for the bigger struggle for black rights. Ultimately Ralph Ellison understands that although slavery may have been gone, it was still around, impacting everything that happened to black people in their interactions with society, with power structures, and also with white people, as well. Interestingly, Ellison comes to understand that the vestiges of slavery are the very things that allow him to become an invisible man. He is not seen as fully human with a wide range of compelling interests. Rather, he is seen as a person who is just there to entertain white people. By using the ghost of his grandfather to show this, the author is communicating how African-Americans at that time had no choice but to live and grapple with the realities of history. Slavery was all around them, and it had not really been defeated at that point. Instead, it was just laying idle and creating additional barriers that the people had to clear.

The author writes to demonstrate that social equality was far away for African-Americans. The imagery of the boxing match he had to engage in is one way in which he shows this. He does not know it when he agrees, but when he shows up to the celebration with a bunch of old white men, he is not just there to receive a scholarship. He is also there to be a part of a show that keeps these people entertained. Because it is a boxing match, he is still being treated not as a full person, but as a body to be used at will by powerful white people according to their own whims. This links closely to slavery, as well. The use of black bodies for white gain was a long-running theme in America, and linking a boxing match to white enjoyment is another of the critical ways in which the author goes about demonstrating this important truth. Likewise, that he got a scholarship to a “negro” school showed that even though some progress had been made, black people were still being held back.

In a number of ways, Ellison in this chapter conveys meaning. He uses the scene of a dying grandfather to convey how temporally close slavery was and how it never truly left the African-Americans who were under its hold. By using the boxing match, he showed the continued exploitation of black bodies that seemingly never stopped.

How To Write a Visual Analysis Essay Like a Pro

We have to note that such an essay is in the following subject areas:

  • Art History,
  • Photography
  • English courses

I am sure some are already groaning, ‘but I don’t major in any those subjects, does it mean I am disadvantaged?’ Not at all, dear reader. With what we are about to discuss, you will find a visual analysis essay the easiest. Even if you are taking a course in Engineering, you can do it!

So how do you write a visual analysis like a guru? Follow the outline below and have your question answered:

  • The introduction

Arouse your reader with basic but interesting facts about the piece of art or the artist. Now, how do you start a visual analysis essay? With:

  • A vivid description of the image
  • The inspiration behind the art
  • What the artist purposed to communicate with the image
  • A peculiar and fantastic fact about the art or artist

Remember to give a thesis statement that will tell the meaning of visual art.

It is where you explore the various elements of the painting or picture in detail. The body should originate from your thesis statement. Here is how to write a visual analysis essay body paragraph:

  • Have a claim (topic sentence)
  • Provide evidence
  • Provide a specific connection between your argument and the thesis statement

Ensure that you exhaust every element fully and its relation to the image in the body section.

After analyzing the visual image, provide your opinions and thoughts on the work. Perhaps you can use the ideas below to sweeten your visual analysis essay conclusion:

  • Criticism from people on the piece of art
  • Are there other similar images? If so, how do they compare?
  • What is the difference between the first reception to the image and that of today?

Either way, do not introduce any new ideas in this part. Only restate and emphasize what you have discussed in the body.

And that is how to write a visual analysis essay, easy-peasy! You can ask for a visual analysis essay example from our expert writers to familiarize themselves with the structure. For your information, we have the best minds there are in visual analysis!

What To Look At in A Visual Analysis Essay

Whenever college students want to analyze a visual image, they get stuck at the pointers. Herein are some of the professionally handpicked aspects that you will have to zoom in your binoculars to:

What is the purpose of the artist? Who was his audience in mind when drawing the image or portrait? How has he composed the various elements of the image? Historically, where does the image lie in context? When was the image viewed?

These and many more should inspire you to write a compelling and award-winning visual analysis essay.

Tip-Top Visual Analysis Essay Topics

On top of our visual analysis essay examples, we also have a plethora of top-notch topics:

  • The controversy surrounding the Monalisa painting
  • Visual analysis of ‘The Starry Night’ by Vincent van Gogh
  • ‘The Birth of Venus’ – Did Sandro Botticelli go too far?
  • Why Michelangelo’s ‘Creation of Adam’ is the most replicated image in history
  • Who was the audience of “The Night Watch”?
  • A critical analysis of “American Gothic”.
  • What was Pablo’s intention in ‘Guernica’?
  • Impact of ‘The Last Supper’ on religious imagery

We can give more examples of visual analysis essay topics at your request.

Writing a visual analysis essay doesn’t have to make you lose some pounds. You can seek our custom essay writing help and get it done sooner than you know.

Give it a try.

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3.14: Writing a Visual Analysis

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  • Page ID 173070

  • Terri Pantuso
  • Texas A&M Univesrity

While visuals such as graphs and charts can enhance an argument when used to present evidence, visuals themselves can also present an argument. Every time you encounter an ad for a certain product, stop and consider what exactly the creators of that visual want you to believe. Who is the target audience? Does the message resonate more with one group of people than another? While most advertisements or political cartoons seem to be nebulous conveyors of commerce, if you look closely you will uncover an argument presented to you, the audience.

So how do you write a visual rhetorical analysis essay? First, you’ll want to begin by examining the rhetorical strengths and weaknesses of your chosen visual. If your purpose is to write an argument about the visual, such as what artworks are considered “fine art,” then your focus will be on demonstrating how the visual meets the criteria you establish in your thesis. To do this, try a method adapted from one on working with primary sources where you Observe, Reflect and Question. [1]

Arguments About a Visual

Take for example Vincent Van Gogh’s “The Starry Night” (Figure 3.14.1). [2] If you want to argue that the painting is a classic example of fine art, you’ll first have to define the criteria for your terms “classic” and “fine art.” Next, you’ll want to look for elements within the painting to support your claim. As you study the painting, try the following strategy for analysis: Describe/Observe ; Respond/Reflect ; Analyze/Question .

This is an image of Van Gogh's Starry Night.

Describe/Observe

First, describe what you see in the visual quite literally. Begin by focusing on colors, shading, shapes, and font if you’re analyzing an advertisement. In the case of “The Starry Night,” you might begin by describing the various shades of blue, the black figures that resemble buildings, or shades of yellow that cast light. As you describe them, observe the texture, shape, contour, etc. about each element. For this initial stage, you are simply describing what you observe. Do not look deeper at this point.

Respond/Reflect

Next, respond to the ways in which the things you described have impacted you as a viewer. What emotions are evoked from the various shadings and colors used in the ad or painting? If there are words present, what does the artist’s font selection do for the image? This is where you’ll want to look for appeals to ethos and pathos. In the case of “The Starry Night,” how does the use of black create depth and for what reason? Reflect on how the intermittent use of shades of blue impacts the overall impression of the painting. At this stage, you are questioning the elements used so that you may move to the final stage of analysis.

Analyze/Question

After you’ve described and reflected upon the various elements of the visual, question what you have noted and decide if there is an argument presented by the visual. This assessment should be made based upon what you’ve observed and reflected upon in terms of the content of the image alone. Ask yourself if the arrangement of each item in the visual impacts the message? Could there be something more the artist wants you to gather from this visual besides the obvious? Question the criteria you established in your thesis and introduction to see if it holds up throughout your analysis. Now you are ready to begin writing a visual rhetorical analysis of your selected image.

Arguments Presented By/Within a Visual

In the summer of 2015, the Bureau of Land Management ran an ad campaign with the #mypubliclandsroadtrip tag. The goal of this campaign was to “explore the diverse landscapes and resources on [our] public lands, from the best camping sites to cool rock formations to ghost towns.” [3] The photo below (Figure 3.14.2) [4] is of the King Range National Conservation Area (NCA) in California which was the first NCA designated by Congress in 1970. [5] Returning to the Observe, Reflect and Question method, analysis of this photo might focus on what the image presents overall as well as arguments embedded within the image.

This image is a perspective looking down on the beach at King Ranch National Conservation Area. In the center of the photo, waves are crashing onto the beach with a single individual standing at the edge of the water. On the right side of the photo are rocks and land. At the top left, the sun is setting above the ocean. In the top right corner is the Bureau of Land Management logo. At the bottom is the name of the area and the hashtag #mypubliclandsroadtrip

As with “The Starry Night”, you might start by describing what you see in the visual quite literally. Begin by focusing on colors, shading, shapes, and font. With the Bureau of Land Management ad, you could begin by describing the multiple shades of blues and browns in the landscape. Next, you might focus on the contrasts between the sea and land, and the sea and sky. Making note of textures presented by various rock formations and the sand would add depth to your analysis. You might also note the solitary person walking along the shoreline. Finally, you would want to observe the placement of the sun in the sky at the horizon.

Next, respond to the ways in which the things you described have impacted you as a viewer. What emotions are evoked from the various shadings and colors used in the photo? How does the artist’s font selection impact the image? Through these observations, you will be able to identify appeals to ethos and pathos. In the Bureau of Land Management ad, you might respond to the various shades of blue as seemingly unreal yet reflect on their natural beauty as a way of creating an inviting tone. Next, reflect on the textures presented by the rocks and sand as a way of adding texture to the image. This texture further contributes to the welcoming mood of the image. By focusing on the solitary person in the image, you might respond that this landscape offers a welcoming place to reflect on life decisions or to simply enjoy the surroundings. Finally, you might respond to the placement of the sun as being either sunrise or sunset.

After describing and reflecting on the various elements of the visual, question what you have noted and decide if there is an argument presented by the image. Again, this assessment should be made based upon what you’ve observed and reflected upon in terms of the content of the image alone. Using the Bureau of Land Management ad, you might ask if the font choice was intentional to replicate the rolling waves, or if the framing around the edges of the image is done intentionally to tie back into the Bureau logo in the upper right-hand corner. Once you’ve moved beyond the surface image, question the criteria you established in your thesis and introduction to see if it holds up throughout your analysis. Now you are ready to begin writing a visual rhetorical analysis of an argument presented by/within your selected image.

  • This exercise was inspired by a workshop titled “Working with Primary Sources,” hosted by Meg Steele, given at the Library of Congress alongside the National Council of Teachers of English Convention in Washington, D.C. in November 2014. ↵
  • Vincent Van Gogh, The Starry Night, 1889, oil on canvas, Museum of Modern Art, New York City, Wikimedia Commons, accessed November 15, 2021, https://commons.wikimedia.org/wiki/File:Van_Gogh_-_Starry_Night_-_Google_Art_Project.jpg . ↵
  • "Drop A Line: Explore Your Lands! My Public Lands Summer Roadtrip 2016," Bureau of Land Management, accessed November 14, 2021, https://www.arcgis.com/apps/Cascade/index.html?appid=0d3fdf6ca0e44d258adde314479b3bdb . ↵
  • Bureau of Land Management, My Public Lands Roadtrip, June 3, 2015, digital photograph, Flickr, accessed January 6, 2021, https://www.flickr.com/photos/91981596@N06/18607529954 . Licensed under a Creative Commons Attribution 2.0 Generic License . ↵
  • “King Range National Conservation Area,” U.S. Department of the Interior Bureau of Land Management, accessed January 14, 2021, https://www.blm.gov/programs/national-conservation-lands/california/king-range-national-conservation-area . ↵

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  2. How to Make a Visual Essay

    Step-by-Step Instructions. Step One: You need to brainstorm, plan, and research for your essay. Follow my steps below to plan your essay. I also give you links on where to find images to put in your essay and quotes to use. Step Two: Gather your images and video.

  3. 3.13 Writing a Visual Analysis

    3.13 Writing a Visual Analysis. Terri Pantuso. While visuals such as graphs and charts can enhance an argument when used to present evidence, visuals themselves can also present an argument. Every time you encounter an ad for a certain product, stop and consider what exactly the creators of that visual want you to believe.

  4. How to Write a Visual Analysis Essay: Examples & Template

    Visual analysis is a helpful tool in exploring art. It focuses on the following aspects: Interpretation of subject matter (iconography). An iconographic analysis is an explanation of the work's meaning. Art historians try to understand what is shown and why it is depicted in a certain way. The analysis of function.

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    A statement, usually one sentence, that summarizes an argument that will later be explained, expanded upon, and developed in a longer essay or research paper. In undergraduate writing, a thesis statement is often found in the introductory paragraph of an essay. The plural of thesis is theses.

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    A visual argument is a claim that uses images alongside a few words to present a particular idea. Visual arguments are also non-verbal, which means they do not use language alone to communicate their message. The main purpose of visual arguments is to make an idea more easily understood by the audience, especially if they are less familiar with ...

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  21. 3.14: Writing a Visual Analysis

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