review shopping mall essay

Home Essay Examples Business Shopping Mall

Shopping Mall Experience

Category Business
Subcategory Industry
Topic Shopping Mall

1. Introduction

Shopping is an intriguing activity that customers undertake every day in retail shops, supermarkets, shopping malls, and other open markets. It should be noted that customer experience can negatively or positively impact the business since it determines whether the customer will return. Shopping mall experience, just like other businesses, takes into consideration the interaction between the customer and the organization. Customer experience is embedded in the time factor, in which the product interaction between the mall and the customer must take place over the duration of their relationship. It is imperative to note that the interaction between the mall and the customer is made up of three major parts namely, the customer journey, the environments that the customers experience during the experience, and the brand touchpoints that the customers interact with. In essence, the good customer shopping experience can be construed as the personal experience when all the touchpoints match the customer’s expectations. The shopping experience is greatly affected by a myriad of factors including promotions, shopper’s needs, interest, and expectations, touchpoint with the shopping ambiance including digital and physical environments, use of facilities, and customer service. Other factors include mall layout, efficiency in moving about, neatness, amenities, operating hours, payment methods, and ease of finding what they need.

Literature Review

According to Kwon et al. (2016), customer shopping experience encompasses the customer’s involvement at various levels, including sensorial, emotional, rational, and spiritual. It is contributed by not only the customers’ values but also the organization like mall providing the experience. Most notably, in today’s competitive climate, providing customers with the best experience involves more than just the innovative products and low prices because it includes all the points of contact the customer has with the business, products, and services. As the author argues, customer or shopping experience has become one of the vital strategies that retail businesses employ to remain competitive in the market. According to Kwon et al. (2016), customer shopping experience involves adding value for the customers purchasing products by taking into consideration the customer participation ad connection through controlling the aspects of the experience.

Our writers can write you a new plagiarism-free essay on any topic

Physical Environment

Touchpoints such as facilities or the physical environments where the malls are located can contribute significantly to the shopping experience of the customers. Since most of the retail stores are located in shopping areas like malls, it is important for shopping malls to be mindful of their reputation because a bad reputation can negatively affect the retail shops. A study conducted by Melero et al. (2017) indicated that the customer’s opinion concerning a shopping mall could negatively or positively affect the opinion of the retail shops operating within the area. Malls with fancy facilities and fascinating physical environments tend to provide an excellent opportunity for the stores to have a deeper connection with their customers, which in turn offers a positive or good shopping mall experiences. As a result, the shopping centers will be more likely to benefit from their customers’ loyalty and retention.

Another factor that affects the shopping mall experience is the promotion that is incorporated in the malls. By actively engaging customers in promotion services, they tend to develop a positive customer shopping experience. According to Lee and Tsai (2013), incorporating promotions in the malls tends to develop a greater competitive advantage than other shopping centers. In their article, the author says that promotions help to capture new customers and retain the existing ones. This behavioral culture cultivates positive customer experience, which further increases the chances that the customers will make continued purchases in these particular malls and develop brand loyalty. Kukar-Kinney et al. (2012) states that brand loyalty plays a crucial role in making the customers advocates leading to a long-term relationship between the mall and the customers. The promotions also enhance word-of-mouth turning the customer into a touchpoint for the business. A study on how deals and promotions affect every part of shopping experience shows that two-thirds of the consumers that were surveyed purchased products that they originally did not intend to buy due to the influence of the promotions or discount. The study further shows that 80% of the consumers said that they were encouraged to make a first-time purchase with new businesses if the shop offered them a discount or had some promotions on their products. To this regard, malls should ensure that they use the new customer offers and promotions to attract new customers. Having promotions occasionally encourage the customers to buy goods that they did not intend to buy. Indeed, promotions affect the shopping mall experience positively.

Mall Layout

Mall layout plays a critical role in influencing customer shopping behavior since it coupled with efficiency in moving about while shopping. Mall layout design contributes significantly to the uniqueness of the store. The interior, as well as the exterior of the mall, relays different messages on the shopping center to the customers (Van, 2012). When it comes to designing shopping malls, space management is one of the top priorities. Both the non-selling and selling areas need to be spacious for easy movement of the customers when shopping. Since customers love their shopping process to be easy and satisfying, the shopping environment should be pleasant, wide, and easy to find their preferred mechanizes with sufficient products. Mohan, Sivakumaran, & Sharma (2013) argue that customer shopping experience will rise if there are good fixtures in the mall layout design. This includes the arrangement of the product categories, arrangements of the points of sales, and the fixtures. The author further points out that customer shopping experience tends to increase when there comfortable exists in the mall. This encompasses the packing as well as the delivery of goods, and more importantly, the movement of trolleys. Therefore, having narrow and small pathways reduces the customer shopping experience in that particular mall. Whereas, having spacious pathways facilitates easy movement, hence, elevates shopping mall experience of the customers.

Moreover, good arrangements of the products on the shelves makes it easier for the customers to find what they need faster than when the products are not arranged in an unorderly manner. This is further coupled with the mall layout, whereby having a spacious shopping environment, the workers tend to arrange the products at one place, and hence they can be found much easier. By customers being able to find what they need, they get encouraged to purchase more, have a good shopping time, and enjoy the moment in the mall. Consequently, this increases their shopping experiences.

Customer Service

Regarding customer service, Srivastava and Kaul (2014) argue that a larger percentage of the post-sales customer experiences is embedded in the customer engagement center. Incorporating technology in the contact center increases the ability of the customer service center to align with the changing needs of the customers. According to the Srivastava and Kaul (2014), the contact service centers are equipped with functionality ranging from the work optimization abilities, smart rooting to omnichannel support. The author further points out that some of the businesses offer additional information to the customers upon their request. Not being able to rise to the customers’ demands, the customer service centers risk weakening or breaking their relationships with the customers. It is, therefore, quite obvious that having a more responsive and effective customer service centers helps in creating long term customers and attract new ones. This, in turn, creates a positive shopping mall experiences of the customers. However, when the customer service centers are non-responsive, do not attend to the customers’ demand, and cannot rise to the changing needs of the customers, then the business develops negative shopping experiences in the customers, which can have a severe effect on the businesses.

Additionally, the mode of payment methods that the businesses use can have a big impact on the customers’ shopping experience. As Khan (2017) advises the business owners to choose the appropriate payment method that will work or favor a large number of customers. When they choose well, they more likely to attract more customers, but when they choose poorly, they will lose customers and risk losing the business. According to Khan (2017), having a variety of payment methods create a great experience from the beginning to the end of the shopping period. Therefore, the shopping malls need to employ different payment methods so that they can increase the customers’ shopping experience, which in turn increases their purchasing power leading to more profit for the business.

In conclusion, Shopping is an intriguing activity that customers undertake every day in retail shops, supermarkets, shopping malls, and other open markets. To this regard, malls should ensure that they use the new customer offers and promotions to attract new customers. Mall layout plays a critical role in influencing customer shopping behavior since it coupled with efficiency in moving about while shopping. Moreover, good arrangements of the products on the shelves makes it easier for the customers to find what they need faster than when the products are not arranged in an unorderly manner. By customers being able to find what they need, they get encouraged to purchase more, have a good shopping time, and enjoy the moment in the mall.

Diallo, M. F., & Diop-Sall, F. (2018). How Shopping Mall Service Quality Affects Customer Loyalty Across Developing Countries: The Moderation of the Cultural Context. SAGE.RetrievedAugust14,2019,fromhttps://journals-sagepub-com.elibrary.jcu.edu.au/doi/10.1177/1069031X18807473.
Fantoni, R., Hoefel, F., & Mazzarolo, M. (n.d.). The future of the shopping mall. McKinsey. Retrieved August 14, 2019, from https://www.mckinsey.com/business-functions/marketing-and-sales/our-insights/the-future-of-the-shopping-mall.
Hami, A., Moula, F. F., & Maulan, S. B. (2017). Public preferences toward shopping mall interior landscape design in Kuala Lumpur, Malaysia. ScienceDirect. Retrieved August 14, 2019, from https://www-sciencedirect-com.elibrary.jcu.edu.au/science/article/pii/S1618866716301595.
Hui, E. M., Zhang, P., & Zheng, X. (2013). Facilities management service and customer satisfaction in shopping mall sector. Emerald Insight. Retrieved August 14, 2019, from https://www-emerald-com.elibrary.jcu.edu.au/insight/content/doi/10.1108/02632771311307070/full/html.
Jones, M. A. (1999). Entertaining shopping expereinces: an exploratory investigation. Journal of retailing and consumer services, 6(3), 129-139.
Kerrebroeck, H. V., Brengman, M., & Willems, K. (2017). Escaping the crowd: An experimental study on the impact of a Virtual Reality experience in a shopping mall. ScienceDirect. Retrieved August 14, 2019, from https://www-sciencedirect-com.elibrary.jcu.edu.au/science/article/pii/S0747563217304375.
Khan, B. U. I., Olanrewaju, R. F., Baba, A. M., Langoo, A. A., & Assad, S. (2017). A compendious study of online payment systems: Past developments, present impact, and future considerations. International journal of advanced computer science and applications, 8(5), 256-271.
Kim, J. W., Lee, F., & Suh, Y. G. (2015). Satisfaction and loyalty from shopping mall experience and brand personality. Services Marketing Quarterly, 36(1), 62-76.
Kukar-Kinney, M., Ridgway, N. M., & Monroe, K. B. (2012). The role of price in the behavior and purchase decisions of compulsive buyers. Journal of Retailing, 88(1), 63-71.
Kwon, H., Ha, S., & Im, H. (2016). The impact of perceived similarity to other customers on shopping mall satisfaction. Journal of Retailing and Consumer Services, 28, 304-309.
Lee, L., & Tsai, C. I. (2013). How price promotions influence postpurchase consumption experience over time. Journal of Consumer Research, 40(5), 943-959.
Lee, P. (2017). Trouble in (shopper’s) paradise: How Singapore malls rethought the retail experience. SCMP. Retrieved August 14, 2019, from https://www.scmp.com/week-asia/business/article/2106477/trouble-shoppers-paradise-how-singapore-malls-rethought-retail.
LeHew, M. L., & Wesley, S. C. (2007). Tourist shoppers’ satisfaction with regional shopping mall experiences. Emerald Insight. Retrieved August 14, 2019, from https://www-emerald-com.elibrary.jcu.edu.au/insight/content/doi/10.1108/17506180710729628/full/html.
Manohar, H. L. (2011). Customer shopping experience in malls with entertainment centres in Chennai. ResearchGate. Retrieved August 14, 2019, from https://www.researchgate.net/publication/268253731_Customer_shopping_experience_in_malls_with_entertainment_centres_in_Chennai.
Melero, I., Sese, F. J., & Verhoef, P. C. (2016). Recasting the customer experience in today’s omnichannel environment. Universia Business Review, (50), 18-37.
Mohan, G., Sivakumaran, B., & Sharma, P. (2013). Impact of store environment on impulse buying behavior. European Journal of Marketing, 47(10), 1711-1732.
Srivastava, M., & Kaul, D. (2014). Social interaction, convenience, and customer satisfaction: The mediating effect of customer experience. Journal of Retailing and Consumer Services, 21(6), 1028-1037.
Stein, A., & Ramaseshan, B. (2016). Towards the identification of customer experience touchpoint elements. Journal of Retailing and Consumer Services, 30, 8-19.
Tandon, A., Gupta, A., & Tripathi, V. (2016). Managing shopping experience through mall attractiveness dimensions: An experience of Indian metro cities. Emerald Insight. Retrieved August 14, 2019, from https://www-emerald-com.elibrary.jcu.edu.au/insight/content/doi/10.1108/APJML-08-2015-0127/full/html.
Van Rompay, T. J., Tanja-Dijkstra, K., Verhoeven, J. W., & van Es, A. F. (2012). On store design and consumer motivation: Spatial control and arousal in the retail context. Environment and Behavior, 44(6), 800-820.

We have 98 writers available online to start working on your essay just NOW!

Essay on Favourite Shopping Mall

Students are often asked to write an essay on Favourite Shopping Mall in their schools and colleges. And if you’re also looking for the same, we have created 100-word, 250-word, and 500-word essays on the topic.

Let’s take a look…

100 Words Essay on Favourite Shopping Mall

Introduction.

A shopping mall is a place where we can find many different stores in one location. My favourite mall is the “City Centre Mall.”

Why I Love It

What makes City Centre Mall my favourite is its variety. It houses a wide range of shops, from clothing to electronics, making it a one-stop solution for shopping.

Fun and Food

Besides shopping, it also has a food court with diverse cuisines and a gaming zone, making it a fun place to hang out.

In conclusion, the City Centre Mall is my favourite due to its variety, fun, and convenience.

250 Words Essay on Favourite Shopping Mall

Shopping malls are more than just retail outlets; they are social hubs, entertainment centres, and architectural marvels. Among the many I’ve visited, the ABC Mall stands out as my favourite for its unique blend of retail, food, and entertainment offerings.

Architectural Aesthetics

The ABC Mall’s architectural design is a fusion of modern and traditional elements, creating an aesthetically pleasing environment. The high ceilings, expansive glass windows, and art installations contribute to its distinctive charm.

Retail Experience

The mall offers an unparalleled retail experience, hosting a diverse mix of both local and international brands. The well-laid-out stores, helpful staff, and a wide variety of products cater to every shopper’s needs, making the shopping experience enjoyable and effortless.

Food and Entertainment

Equally impressive is the mall’s food court, featuring a plethora of culinary delights from around the world. The entertainment section, boasting a state-of-the-art movie theatre and gaming zone, ensures there’s never a dull moment at ABC Mall.

Sustainability Practices

What sets ABC Mall apart is its commitment to sustainability. From energy-efficient lighting to waste management systems, the mall is a testament to eco-friendly practices in the retail industry.

In essence, ABC Mall is not just a shopping destination, but a space for community engagement, cultural exchange, and sustainable practices. Its unique blend of shopping, dining, and entertainment options, coupled with its commitment to the environment, makes it my favourite shopping mall.

500 Words Essay on Favourite Shopping Mall

Shopping malls are much more than just a collection of stores. They are hubs of social interaction, entertainment, and lifestyle expression. Among the many I’ve visited, the ‘Paradise Mall’ stands out as my favourite due to its unique blend of retail, gastronomy, and entertainment options.

Architectural Brilliance

The first thing that strikes you about Paradise Mall is its architectural grandeur. It’s not just a building, but a marvel of modern design that seamlessly integrates aesthetics and functionality. The open layout encourages exploration, while the glass facade invites natural light, creating an inviting and comfortable shopping environment.

Shopping Experience

Paradise Mall offers an unparalleled shopping experience. It hosts an array of international and local brands, catering to diverse tastes and budgets. Whether it’s high-end fashion, electronics, or unique handicrafts, the mall provides a one-stop solution for all shopping needs. The convenience of having a multitude of options under one roof, coupled with the mall’s customer-centric policies, makes shopping here a delightful experience.

Dining and Entertainment

The culinary scene at Paradise Mall is a gastronome’s delight. From local delicacies to international cuisines, every palate is catered to. The food court, with its wide array of eateries, is a melting pot of cultures, making dining here an experience in itself.

Entertainment is another aspect where Paradise Mall shines. The state-of-the-art multiplex cinema offers an immersive movie-watching experience. The mall also features a gaming zone, which is a haven for both casual gamers and hardcore enthusiasts. Regular events, such as live music performances and art exhibitions, add to the mall’s vibrant atmosphere.

Sustainability Efforts

In the era of environmental consciousness, Paradise Mall’s commitment to sustainability sets it apart. The mall incorporates several green initiatives, such as energy-efficient lighting, rainwater harvesting, and waste management systems. It’s not just about shopping, but about promoting a sustainable lifestyle.

In essence, Paradise Mall is more than just a shopping destination; it’s a lifestyle hub that brings together diverse elements of culture, entertainment, and gastronomy. The mall’s architectural beauty, wide range of shops, exceptional dining options, and commitment to sustainability make it my favourite. It’s a place where shopping isn’t just a transaction, but an experience that leaves you with lasting memories.

That’s it! I hope the essay helped you.

If you’re looking for more, here are essays on other interesting topics:

Essay on A Visit to a Mall
Essay on Role of Technician in Hospital
Essay on Hospital Waste Management

Apart from these, you can look at all the essays by clicking here .

Happy studying!

Essays on Shopping Mall

A comparison and contrast between shopping online and traditional shopping, fire accidents at the us shopping malls: a case study, made-to-order essay as fast as you need it.

Each essay is customized to cater to your unique preferences

+ experts online

Analysis of Anchor Stores and Small Stores Over The Mall

The primal ethnographic study at a local mall, classification of retail formats, trend of shopping in nepal, let us write you an essay from scratch.

450+ experts on 30 subjects ready to help
Custom essay delivered in as few as 3 hours

Analysis of The Article ‘girls, Consumption Space and The Contradictions of Hanging Out in The City’ by Mary E. Thomas

My favourite shopping place: a shopping mall, the joys of offline shopping: the retail experience, relevant topics.

Corporate Social Responsibility
Small Business
Starting a Business
Grocery Store
Technology in Business
Online Shopping

By clicking “Check Writers’ Offers”, you agree to our terms of service and privacy policy . We’ll occasionally send you promo and account related email

No need to pay just yet!

We use cookies to personalyze your web-site experience. By continuing we’ll assume you board with our cookie policy .

Instructions Followed To The Letter
Deadlines Met At Every Stage
Unique And Plagiarism Free

Home / Essay Samples / Business / Shopping Mall / Pros and Cons of a Shopping Mall

Pros and Cons of a Shopping Mall

Category: Business
Topic: Shopping Mall

Pages: 2 (992 words)

Downloads: -->

--> ⚠️ Remember: This essay was written and uploaded by an--> click here.

Found a great essay sample but want a unique one?

are ready to help you with your essay

You won’t be charged yet!

Nike Essays

Google Essays

Facebook Essays

Toyota Essays

Amazon Essays

Related Essays

We are glad that you like it, but you cannot copy from our website. Just insert your email and this sample will be sent to you.

By clicking “Send”, you agree to our Terms of service and Privacy statement . We will occasionally send you account related emails.

Your essay sample has been sent.

In fact, there is a way to get an original essay! Turn to our writers and order a plagiarism-free paper.

samplius.com uses cookies to offer you the best service possible.By continuing we’ll assume you board with our cookie policy .--> -->