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PowerPoint Tips  - Simple Rules for Better PowerPoint Presentations

Powerpoint tips  -, simple rules for better powerpoint presentations, powerpoint tips simple rules for better powerpoint presentations.

PowerPoint Tips: Simple Rules for Better PowerPoint Presentations

Lesson 17: simple rules for better powerpoint presentations.

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Simple rules for better PowerPoint presentations

Have you ever given a PowerPoint presentation and noticed that something about it just seemed a little … off? If you’re unfamiliar with basic PowerPoint design principles, it can be difficult to create a slide show that presents your information in the best light.

Poorly designed presentations can leave an audience feeling confused, bored, and even irritated. Review these tips to make your next presentation more engaging.

Don't read your presentation straight from the slides

If your audience can both read and hear, it’s a waste of time for you to simply read your slides aloud. Your audience will zone out and stop listening to what you’re saying, which means they won’t hear any extra information you include.

Instead of typing out your entire presentation, include only main ideas, keywords, and talking points in your slide show text. Engage your audience by sharing the details out loud.

Follow the 5/5/5 rule

To keep your audience from feeling overwhelmed, you should keep the text on each slide short and to the point. Some experts suggest using the 5/5/5 rule : no more than five words per line of text, five lines of text per slide, or five text-heavy slides in a row.

Don't forget your audience

Who will be watching your presentation? The same goofy effects and funny clip art that would entertain a classroom full of middle-school students might make you look unprofessional in front of business colleagues and clients.

Humor can lighten up a presentation, but if you use it inappropriately your audience might think you don’t know what you’re doing. Know your audience, and tailor your presentation to their tastes and expectations.

Choose readable colors and fonts

Your text should be easy to read and pleasant to look at. Large, simple fonts and theme colors are always your best bet. The best fonts and colors can vary depending on your presentation setting. Presenting in a large room? Make your text larger than usual so people in the back can read it. Presenting with the lights on? Dark text on a light background is your best bet for visibility.

Don't overload your presentation with animations

As anyone who’s sat through a presentation while every letter of every paragraph zoomed across the screen can tell you, being inundated with complicated animations and exciting slide transitions can become irritating.

Before including effects like this in your presentation, ask yourself: Would this moment in the presentation be equally strong without an added effect? Does it unnecessarily delay information? If the answer to either question is yes—or even maybe—leave out the effect.

Use animations sparingly to enhance your presentation

Don’t take the last tip to mean you should avoid animations and other effects entirely. When used sparingly, subtle effects and animations can add to your presentation. For example, having bullet points appear as you address them rather than before can help keep your audience’s attention.

Keep these tips in mind the next time you create a presentation—your audience will thank you. For more detailed information on creating a PowerPoint presentation, visit our Office tutorials .

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Microsoft 365 Life Hacks > Presentations > Implementing The 10-20-30 Rule of PowerPoint

Implementing The 10-20-30 Rule of PowerPoint

If you’re not used to making a PowerPoint presentation , it can be tough to know how long to make it and how to format the slides. On the other side of the coin: you might overthink your presentation and put too much information on too many slides.

With help from the 10-20-30 rule, you can make a PowerPoint presentation that’s engaging and efficient . The guidelines for this rule are as follows:

• No more than 10 slides.
• No longer than 20 minutes.
• No larger than 30-point font.

Let’s look deeper at the 10-20-30 PowerPoint rule, why it’s a good rule to follow and things to do to follow this guideline.

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Don’t use more than 10 slides. A good presenter shouldn’t have to (or want to) lean heavily on their PowerPoint slides. The slides should be a supplement for your presentation, not the headliner. Limiting to 10 slides will ensure that you’re not going over the top with the length of your presentation and keeps it moving. Your slide count should include both your title and conclusion. A presentation that goes on any longer than 10 slides will distract from what you’re saying and starts to feel like an information overload.

Keep your presentation 20 minutes MAX. During a presentation, people start tuning out after about 10 minutes.Limiting your presentation to this length will ensure that your audience will remember much of what you’re saying. If you’re covering a more complex topic and need more time, stick to the 20-minute MAX rule—it’s much easier to schedule your presentation by timing each slide down to about two minutes. That feels like a much more manageable timeframe, doesn’t it?

Don’t use fonts smaller than size 30. A 30-point font is a great minimum size because it ensures that your text is easy to read from a distance. The recommended guideline to make your presentation accessible to those who might be visually impaired is a 24-point font. Upping the size to 30 is a significant difference, and you can be confident that your audience can see what you’ve written. In addition, choose a font that’s easy to read. For years it was recommended that you stick solely to sans-serif fonts with digital media because serifs could blur together, making certain fonts hard to read. High-resolution screens have nearly eliminated this problem, so some serif fonts can be used and are easy to read in PowerPoint presentations.

Tips for sticking to these guidelines. It’s not always easy to cut down your presentation to fit the 30-20-10 rule if you’re presenting a lot of information. Follow these tips while putting together your presentation to make the entire process easier on yourself:

• Limit text to the 6×6 rule. It can feel like there are a lot of rules for making a PowerPoint presentation, but they’re all there to help you make a well-organized and engaging presentation. The 6×6 rule suggests that you don’t use more than six lines or bullet points on each slide and limit each line or bullet point to six words. Following the 6×6 rule helps to ensure that you’re limiting the amount of information on your slides so you can continue to present it rather than have your audience read it.
• Use visuals instead. Visuals like graphics, animated gifs, and videos can help to keep your audience engaged . Including visuals with your presentation will also help you limit the amount of time and content on each slide. A graph or illustration on the right side of your slide limits the amount of space you have on the left side. This can help to minimize the amount of text you have.
• Practice makes perfect. There’s a very cool, free tool called PowerPoint Speaker Coach , which leverages AI to help you nail your presentation. Speaker coach gives you feedback on your pace, pitch, use of filler words, poor grammar, lack of originality, use of sensitive phrases, and more as you rehearse your presentation. You’ll get a Summary Report at the end—with key pieces of feedback to help you become a confident presenter .

Use the 10-20-30 PowerPoint rule and these other tips to keep your presentation simple. Whether you’re a college student presenting a class project or a teen making the case for a new car, following these guidelines will help.

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Ten simple rules for effective presentation slides

Kristen m. naegle.

Biomedical Engineering and the Center for Public Health Genomics, University of Virginia, Charlottesville, Virginia, United States of America

Introduction

The “presentation slide” is the building block of all academic presentations, whether they are journal clubs, thesis committee meetings, short conference talks, or hour-long seminars. A slide is a single page projected on a screen, usually built on the premise of a title, body, and figures or tables and includes both what is shown and what is spoken about that slide. Multiple slides are strung together to tell the larger story of the presentation. While there have been excellent 10 simple rules on giving entire presentations [ 1 , 2 ], there was an absence in the fine details of how to design a slide for optimal effect—such as the design elements that allow slides to convey meaningful information, to keep the audience engaged and informed, and to deliver the information intended and in the time frame allowed. As all research presentations seek to teach, effective slide design borrows from the same principles as effective teaching, including the consideration of cognitive processing your audience is relying on to organize, process, and retain information. This is written for anyone who needs to prepare slides from any length scale and for most purposes of conveying research to broad audiences. The rules are broken into 3 primary areas. Rules 1 to 5 are about optimizing the scope of each slide. Rules 6 to 8 are about principles around designing elements of the slide. Rules 9 to 10 are about preparing for your presentation, with the slides as the central focus of that preparation.

Rule 1: Include only one idea per slide

Each slide should have one central objective to deliver—the main idea or question [ 3 – 5 ]. Often, this means breaking complex ideas down into manageable pieces (see Fig 1 , where “background” information has been split into 2 key concepts). In another example, if you are presenting a complex computational approach in a large flow diagram, introduce it in smaller units, building it up until you finish with the entire diagram. The progressive buildup of complex information means that audiences are prepared to understand the whole picture, once you have dedicated time to each of the parts. You can accomplish the buildup of components in several ways—for example, using presentation software to cover/uncover information. Personally, I choose to create separate slides for each piece of information content I introduce—where the final slide has the entire diagram, and I use cropping or a cover on duplicated slides that come before to hide what I’m not yet ready to include. I use this method in order to ensure that each slide in my deck truly presents one specific idea (the new content) and the amount of the new information on that slide can be described in 1 minute (Rule 2), but it comes with the trade-off—a change to the format of one of the slides in the series often means changes to all slides.

Top left: A background slide that describes the background material on a project from my lab. The slide was created using a PowerPoint Design Template, which had to be modified to increase default text sizes for this figure (i.e., the default text sizes are even worse than shown here). Bottom row: The 2 new slides that break up the content into 2 explicit ideas about the background, using a central graphic. In the first slide, the graphic is an explicit example of the SH2 domain of PI3-kinase interacting with a phosphorylation site (Y754) on the PDGFR to describe the important details of what an SH2 domain and phosphotyrosine ligand are and how they interact. I use that same graphic in the second slide to generalize all binding events and include redundant text to drive home the central message (a lot of possible interactions might occur in the human proteome, more than we can currently measure). Top right highlights which rules were used to move from the original slide to the new slide. Specific changes as highlighted by Rule 7 include increasing contrast by changing the background color, increasing font size, changing to sans serif fonts, and removing all capital text and underlining (using bold to draw attention). PDGFR, platelet-derived growth factor receptor.

Rule 2: Spend only 1 minute per slide

When you present your slide in the talk, it should take 1 minute or less to discuss. This rule is really helpful for planning purposes—a 20-minute presentation should have somewhere around 20 slides. Also, frequently giving your audience new information to feast on helps keep them engaged. During practice, if you find yourself spending more than a minute on a slide, there’s too much for that one slide—it’s time to break up the content into multiple slides or even remove information that is not wholly central to the story you are trying to tell. Reduce, reduce, reduce, until you get to a single message, clearly described, which takes less than 1 minute to present.

Rule 3: Make use of your heading

When each slide conveys only one message, use the heading of that slide to write exactly the message you are trying to deliver. Instead of titling the slide “Results,” try “CTNND1 is central to metastasis” or “False-positive rates are highly sample specific.” Use this landmark signpost to ensure that all the content on that slide is related exactly to the heading and only the heading. Think of the slide heading as the introductory or concluding sentence of a paragraph and the slide content the rest of the paragraph that supports the main point of the paragraph. An audience member should be able to follow along with you in the “paragraph” and come to the same conclusion sentence as your header at the end of the slide.

Rule 4: Include only essential points

While you are speaking, audience members’ eyes and minds will be wandering over your slide. If you have a comment, detail, or figure on a slide, have a plan to explicitly identify and talk about it. If you don’t think it’s important enough to spend time on, then don’t have it on your slide. This is especially important when faculty are present. I often tell students that thesis committee members are like cats: If you put a shiny bauble in front of them, they’ll go after it. Be sure to only put the shiny baubles on slides that you want them to focus on. Putting together a thesis meeting for only faculty is really an exercise in herding cats (if you have cats, you know this is no easy feat). Clear and concise slide design will go a long way in helping you corral those easily distracted faculty members.

Rule 5: Give credit, where credit is due

An exception to Rule 4 is to include proper citations or references to work on your slide. When adding citations, names of other researchers, or other types of credit, use a consistent style and method for adding this information to your slides. Your audience will then be able to easily partition this information from the other content. A common mistake people make is to think “I’ll add that reference later,” but I highly recommend you put the proper reference on the slide at the time you make it, before you forget where it came from. Finally, in certain kinds of presentations, credits can make it clear who did the work. For the faculty members heading labs, it is an effective way to connect your audience with the personnel in the lab who did the work, which is a great career booster for that person. For graduate students, it is an effective way to delineate your contribution to the work, especially in meetings where the goal is to establish your credentials for meeting the rigors of a PhD checkpoint.

Rule 6: Use graphics effectively

As a rule, you should almost never have slides that only contain text. Build your slides around good visualizations. It is a visual presentation after all, and as they say, a picture is worth a thousand words. However, on the flip side, don’t muddy the point of the slide by putting too many complex graphics on a single slide. A multipanel figure that you might include in a manuscript should often be broken into 1 panel per slide (see Rule 1 ). One way to ensure that you use the graphics effectively is to make a point to introduce the figure and its elements to the audience verbally, especially for data figures. For example, you might say the following: “This graph here shows the measured false-positive rate for an experiment and each point is a replicate of the experiment, the graph demonstrates …” If you have put too much on one slide to present in 1 minute (see Rule 2 ), then the complexity or number of the visualizations is too much for just one slide.

Rule 7: Design to avoid cognitive overload

The type of slide elements, the number of them, and how you present them all impact the ability for the audience to intake, organize, and remember the content. For example, a frequent mistake in slide design is to include full sentences, but reading and verbal processing use the same cognitive channels—therefore, an audience member can either read the slide, listen to you, or do some part of both (each poorly), as a result of cognitive overload [ 4 ]. The visual channel is separate, allowing images/videos to be processed with auditory information without cognitive overload [ 6 ] (Rule 6). As presentations are an exercise in listening, and not reading, do what you can to optimize the ability of the audience to listen. Use words sparingly as “guide posts” to you and the audience about major points of the slide. In fact, you can add short text fragments, redundant with the verbal component of the presentation, which has been shown to improve retention [ 7 ] (see Fig 1 for an example of redundant text that avoids cognitive overload). Be careful in the selection of a slide template to minimize accidentally adding elements that the audience must process, but are unimportant. David JP Phillips argues (and effectively demonstrates in his TEDx talk [ 5 ]) that the human brain can easily interpret 6 elements and more than that requires a 500% increase in human cognition load—so keep the total number of elements on the slide to 6 or less. Finally, in addition to the use of short text, white space, and the effective use of graphics/images, you can improve ease of cognitive processing further by considering color choices and font type and size. Here are a few suggestions for improving the experience for your audience, highlighting the importance of these elements for some specific groups:

• Use high contrast colors and simple backgrounds with low to no color—for persons with dyslexia or visual impairment.
• Use sans serif fonts and large font sizes (including figure legends), avoid italics, underlining (use bold font instead for emphasis), and all capital letters—for persons with dyslexia or visual impairment [ 8 ].
• Use color combinations and palettes that can be understood by those with different forms of color blindness [ 9 ]. There are excellent tools available to identify colors to use and ways to simulate your presentation or figures as they might be seen by a person with color blindness (easily found by a web search).
• In this increasing world of virtual presentation tools, consider practicing your talk with a closed captioning system capture your words. Use this to identify how to improve your speaking pace, volume, and annunciation to improve understanding by all members of your audience, but especially those with a hearing impairment.

Rule 8: Design the slide so that a distracted person gets the main takeaway

It is very difficult to stay focused on a presentation, especially if it is long or if it is part of a longer series of talks at a conference. Audience members may get distracted by an important email, or they may start dreaming of lunch. So, it’s important to look at your slide and ask “If they heard nothing I said, will they understand the key concept of this slide?” The other rules are set up to help with this, including clarity of the single point of the slide (Rule 1), titling it with a major conclusion (Rule 3), and the use of figures (Rule 6) and short text redundant to your verbal description (Rule 7). However, with each slide, step back and ask whether its main conclusion is conveyed, even if someone didn’t hear your accompanying dialog. Importantly, ask if the information on the slide is at the right level of abstraction. For example, do you have too many details about the experiment, which hides the conclusion of the experiment (i.e., breaking Rule 1)? If you are worried about not having enough details, keep a slide at the end of your slide deck (after your conclusions and acknowledgments) with the more detailed information that you can refer to during a question and answer period.

Rule 9: Iteratively improve slide design through practice

Well-designed slides that follow the first 8 rules are intended to help you deliver the message you intend and in the amount of time you intend to deliver it in. The best way to ensure that you nailed slide design for your presentation is to practice, typically a lot. The most important aspects of practicing a new presentation, with an eye toward slide design, are the following 2 key points: (1) practice to ensure that you hit, each time through, the most important points (for example, the text guide posts you left yourself and the title of the slide); and (2) practice to ensure that as you conclude the end of one slide, it leads directly to the next slide. Slide transitions, what you say as you end one slide and begin the next, are important to keeping the flow of the “story.” Practice is when I discover that the order of my presentation is poor or that I left myself too few guideposts to remember what was coming next. Additionally, during practice, the most frequent things I have to improve relate to Rule 2 (the slide takes too long to present, usually because I broke Rule 1, and I’m delivering too much information for one slide), Rule 4 (I have a nonessential detail on the slide), and Rule 5 (I forgot to give a key reference). The very best type of practice is in front of an audience (for example, your lab or peers), where, with fresh perspectives, they can help you identify places for improving slide content, design, and connections across the entirety of your talk.

Rule 10: Design to mitigate the impact of technical disasters

The real presentation almost never goes as we planned in our heads or during our practice. Maybe the speaker before you went over time and now you need to adjust. Maybe the computer the organizer is having you use won’t show your video. Maybe your internet is poor on the day you are giving a virtual presentation at a conference. Technical problems are routinely part of the practice of sharing your work through presentations. Hence, you can design your slides to limit the impact certain kinds of technical disasters create and also prepare alternate approaches. Here are just a few examples of the preparation you can do that will take you a long way toward avoiding a complete fiasco:

• Save your presentation as a PDF—if the version of Keynote or PowerPoint on a host computer cause issues, you still have a functional copy that has a higher guarantee of compatibility.
• In using videos, create a backup slide with screen shots of key results. For example, if I have a video of cell migration, I’ll be sure to have a copy of the start and end of the video, in case the video doesn’t play. Even if the video worked, you can pause on this backup slide and take the time to highlight the key results in words if someone could not see or understand the video.
• Avoid animations, such as figures or text that flash/fly-in/etc. Surveys suggest that no one likes movement in presentations [ 3 , 4 ]. There is likely a cognitive underpinning to the almost universal distaste of pointless animations that relates to the idea proposed by Kosslyn and colleagues that animations are salient perceptual units that captures direct attention [ 4 ]. Although perceptual salience can be used to draw attention to and improve retention of specific points, if you use this approach for unnecessary/unimportant things (like animation of your bullet point text, fly-ins of figures, etc.), then you will distract your audience from the important content. Finally, animations cause additional processing burdens for people with visual impairments [ 10 ] and create opportunities for technical disasters if the software on the host system is not compatible with your planned animation.

Conclusions

These rules are just a start in creating more engaging presentations that increase audience retention of your material. However, there are wonderful resources on continuing on the journey of becoming an amazing public speaker, which includes understanding the psychology and neuroscience behind human perception and learning. For example, as highlighted in Rule 7, David JP Phillips has a wonderful TEDx talk on the subject [ 5 ], and “PowerPoint presentation flaws and failures: A psychological analysis,” by Kosslyn and colleagues is deeply detailed about a number of aspects of human cognition and presentation style [ 4 ]. There are many books on the topic, including the popular “Presentation Zen” by Garr Reynolds [ 11 ]. Finally, although briefly touched on here, the visualization of data is an entire topic of its own that is worth perfecting for both written and oral presentations of work, with fantastic resources like Edward Tufte’s “The Visual Display of Quantitative Information” [ 12 ] or the article “Visualization of Biomedical Data” by O’Donoghue and colleagues [ 13 ].

Acknowledgments

I would like to thank the countless presenters, colleagues, students, and mentors from which I have learned a great deal from on effective presentations. Also, a thank you to the wonderful resources published by organizations on how to increase inclusivity. A special thanks to Dr. Jason Papin and Dr. Michael Guertin on early feedback of this editorial.

Funding Statement

The author received no specific funding for this work.

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The Essential 5 Rules of Effective PowerPoint Presentations

PowerPoint presentations have become a cornerstone of modern communication, whether in the boardroom, the classroom, or the conference hall. When PowerPoint is used effectively, it can elevate your message, making your message engaging, clear, and memorable. There are 5 simple rules to follow to ensure your presentation doesn’t become a dreaded “death by PowerPoint” experience. In this blog, we’ll quickly explore these five essential rules of creating compelling and impactful PowerPoint presentations.

Rule 1: Keep It Simple

One of the cardinal sins in PowerPoint presentations is overcrowding your slides with text, bullet points, and too many visuals. The first rule is to keep it simple. Each slide should have a single, clear message. Use concise language, bullet points, and minimal text to convey your points. Visuals should be clean and uncluttered. Simplicity enhances comprehension and retention.

Rule 2: Visualize Your Data

Data is a critical element in many presentations, but raw numbers can be overwhelming. Rule number two is to visualize your data. Use charts, graphs, and diagrams to represent your data in a visually engaging way. Choose the right type of visualization for your information, ensuring it’s easy to understand at a glance. Well-crafted visuals make your data more accessible and memorable.

Rule 3: Tell a Story

The most compelling presentations are those that tell a story. Rule three is all about storytelling. Structure your presentation like a narrative with a clear beginning, middle, and end. Start with an attention-grabbing introduction, build your narrative with supporting points, and conclude with a memorable takeaway or call to action. A well-structured story captivates your audience and helps them connect with your message.

Rule 4: Design Matters

Effective design is crucial to a successful PowerPoint presentation. Rule four is all about design. Choose a consistent, visually appealing template. Use fonts, colors, and imagery that align with your message and branding. Ensure that text is legible and that visuals are high-quality and relevant. Good design enhances professionalism and keeps your audience engaged.

Rule 5: Practice and Rehearse

No matter how well your slides are designed, the delivery is equally important. Rule five emphasizes practice and rehearsal. Familiarize yourself with the content, so you can present confidently and naturally. Rehearse your timing, transitions, and any interactive elements. Anticipate questions and prepare for them. Practice helps you connect with your audience and come across as a confident, knowledgeable speaker.

Mastering the art of PowerPoint presentations requires following these five fundamental rules: simplicity, data visualization, storytelling, design, and practice. These rules can transform your presentations from dull and forgettable to compelling and impactful. By keeping your slides clear and uncluttered, visually representing data, weaving a narrative, paying attention to design, and practicing your delivery, you can create presentations that inform, engage, and leave a lasting impression on your audience. The next time you create a PowerPoint presentation, remember these rules to ensure your message shines.

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What is the 7 by 7 Rule for PowerPoint Presentations?

By: Author Shrot Katewa

PowerPoint presentations are a powerful way of conveying a message to your colleagues, clients, and peers. The problem is if you do not know how to use PowerPoint in a way that grabs the attention of your audience, you might lose them by the second slide. This is where the 7 by 7 rule comes in handy. But, what exactly is it?

The 7 by 7 rule is a method used where each line has no more than 7 words and a slide has no more than 7 lines. This is a way of keeping your presentations easily readable and understandable to the audience. If your lines and slides are too “wordy” you run the risk of turning your audience away.

It is easy to forget the role of the audience in a presentation’s success. It does not matter how much time and energy you put into a presentation if your audience finds it a drab. If your presentation does not grab the attention of your audience, all the other qualities become meaningless.

The 7 by 7 rule lets you overcome this challenge with ease even if you are a beginner. So, let’s talk about this rule for PowerPoint.

What is the 7 by 7 Rule for PowerPoint?

I want you to think of how much effort you are putting into your presentations. Imagine all that work only for your audience to lose interest within the first few minutes. This happens more than most people think.

Using the 7 by 7 rule is the best way to keep your audience interested in the presentation. All it means is, there must be no more than 7 lines per slide and no more than 7 words per line.

The 7 by 7 rule is for presentations that have a lot of information in them. You get different rules such as the “5 by 5”, the “6 by 6”, and of course the 7 by 7. The last one being the bigger of the 3 and the focus of this article, it is used for presentations that are jam-packed with information.

While this rule helps, it is important to note that you still need to create a great presentation. The 7 by 7 rule should be used as a guideline to improve the presentation . Unfortunately, there is no secret method that can be a substitute for a well researched and well put together the presentation.

Why 7 Lines Per Slide?

When someone has a lot on their mind regarding their work and personal life, sitting in for a presentation can be a little tiring. It is easy for people to wander off into the abyss of their minds. This does not have to be the case for your presentations.

The 7 line rule is a guideline to help you keep your slides as clean and easily readable as possible. It is to reduce clutter in each of your slides so that when your audience scans the slide, they can easily navigate each point you are trying to make.

Use the guideline to help you stay on the topic through each slide. It is best to use each line as a bullet point and when you combine this with the 7-word rule below, your audience will mostly stay focused.

Another aspect that you need to keep in mind is that these 7 lines are merely points for you to elaborate on. Think of them as trigger points that will help you remember the overall discussion that you want to have for a particular slide.

You don’t want the audience to just read what is written on the slides. This will become boring pretty quickly. Keeping the points short and succinct, and directly related to the topic of your presentation is key to keeping the audience engaged. This way, the audience will also be able to absorb all the information a lot easier than if your slide was cluttered.

Why 7 Words Per Line?

When I see a presentation that has too much stuff on it, it is a big turn off for me.

A common mistake we make is to make the slide look too text-heavy, and we sound too verbose when we are trying to explain something. This is especially true when we are passionate about something. Being passionate about something is great but being too verbose is a sure-fire way to lose your audience in the clutter of words.

Using the 7-word guideline will help you be specific. You do not even have to structure your sentences, in fact, why not just get rid of sentences altogether? With the 7 word rule, you can make short statements.

Try to structure each line with small bullet points instead of long drawn-out sentences. This will help your presentation be more factual and less boring.

Remember, you want to use the slides only as visual reference to the points that you want to make during the presentation. Thus, it doesn’t make sense to stuff it with words when you are anyway going to talk about it.

How to Create the 7 by 7 Rule in PowerPoint

Great, so you are considering implementing this into your next presentation and want to know how to do it!

Making a presentation using the 7 by 7 rule is as easy as the name sounds. There is no specific option or a flip-switch that will help you create your presentation using the 7 by 7 rule in PowerPoint.

It is all about structuring the presentation according to the rule. Use the rule to structure the content on the slides in a clean a clutterless fashion. Use each line as a bullet point and the words per line should be mini statements instead of sentences.

That said, there are a few tips that can help you master this technique of presentation creation.

Tip 1 – Treat Each Line as a Reference for the Overall Point

It can not be highlighted enough that you ought to use the slides with text only as a reference to the whole story that you want to share using that slide.

Think of it this way – the slides that you are creating are like your personal short-hand notes . Only you can make a complete sense of what is written and connect the dots from one bullet point to another.

Likewise, when writing the text on the slides, make it more like short-hand personal notes that you can look at and elaborate in detail during the presentation. Keep it brief and succinct such that each line triggers the memory in your brain about what you want to convey on that specific slide.

This does 2 things –

• It makes sure that merely by reading what is written on the slide, your audience is not completely able to understand the point. Thus, they have to actively listen to your brief explanation of the point on the slide. This keeps them engaged and involved during the presentation.
• It also ensures that the audience is looking at you rather than the screen. That way, you can keep them engaged with your expressions and gestures.

Tip 2 – Don’t make it Obvious, use the Text for a Brain-tease

This one is a pro-tip!

Instead of using the text on the slides to merely laying out what point of a research study, you can perhaps pose a question or an interesting fact!

So, for instance, if you are giving a presentation about the fastest car on the earth and you want to talk about the speed of the car on a particular slide –

Instead of stating that the car is fast, and it goes at 305 mph, you could write the text a bit differently as follows –

• Bugatti Chiron – A Rocket on Road!

This clearly highlights that you will be talking about a fast car, but they still need to hear you out completely to fully understand the speed of the car and how it feels while driving the car.

As you can see, this example also kind of ties in with the first tip.

Remember, you don’t have to be conventional with the text on the slides. It is a presentation and not a word document.

What Is The Goal Of The 7 By 7 Rule

When it comes to the goal of the 7 by 7 rule, there are 3 main goals that it is designed to help you achieve. If you stick with the guideline, your presentation will have a greater chance of selling your product. Even if you are not selling anything, it will help your audience better understand the presentation.

Below is a list of the 3 main goals of the 7 by 7 rule, we will go into more detail for each one:

• Keep your presentation on topic.
• Reduces clutter and improves readability.
• Captivate your audience from start to finish.

Now, let us take a quick look at each of these goals a little bit closer and find out how it all fits together.

1. Keeps your Presentation on Topic

Sometimes it is hard to stay on topic throughout an entire presentation. It becomes even harder if your presentation is full of non-important words.

This is especially true when we are passionate about what we are talking about or selling. So, use the 7 by 7 rule to help you stay on topic.

2. Readability

A good portion of your audience will scan a slide before you even start talking. You want them to finish their scan as soon as possible and you want them to understand as much as possible. This is so that they can turn their attention back to you.

You don’t want your presentations to be cluttered or your sentences to be drawn out. This will make it harder for the audience to scan the slide. This might lead to them feeling lost as they will have missed most of your points.

3. Captivate your Audience

This pretty much stems from the readability goal. If you lose an audience member, even just through one slide, it is hard to draw them back in. The minute they feel lost, their mind starts wandering to all the important things they could be doing.

The 7 by 7 rule, if followed and implemented in an already good presentation, is designed to not only assist you but also assist your audience. It is a great way to grab and hold their attention.

Different Variations of the 7 by 7 Rule

There are a few different variations of this rule but the concept stays the same. If you have mastered how to convey your messages with as little wording as possible you could use fewer lines and fewer words per line. Let’s take a quick look at these rules.

• 5 by 5: 5 lines per slide and 5 words per line.
• 6 by 6: 6 lines per slide and 6 words per line.
• 7 by 7: 7 lines per slide and 7 words per line.
• 8 by 8: 8 lines per slide and 8 words per line.

As you can see, the concept stays the same for each of these rules.

Rule of 7 vs 7 by 7 Rule: What’s the Difference?

Sometimes people, especially in sales, might mistake the 7 by 7 rule with the rule of 7. There is a big difference between the two and in fact, they are not related at all. We have discussed, in detail, the 7 by 7 rule so lets just briefly explain what the rule of 7 is.

The rule of 7 is a simple but old marketing concept that is tried and tested to work. It suggests that if a customer sees your product or service 7 times, they are likely to become a customer or client.

I guess you can add the rule of 7 to your presentations if you are trying to sell something, perhaps in the form of pictures of your brand. That said, it should not be mistaken for the 7 by 7 rule.

Final Thoughts

Creating presentations, especially if you are the speaker, can be a little bit daunting. I could also use the word intimidating, because, let’s be honest, it is, especially for new professionals.

Luckily, there are experts who have developed techniques that make everything easier. These techniques, like the 7 by 7 rule can alleviate a lot of the stress of potentially losing your audience.

5 golden rules of PowerPoint design

february 6, 2024

by Deb Ashby

Wondering how to design the perfect PowerPoint presentation? It's easier than you think–just follow five simple rules to get started:

1. Consider using templates

When building a slide deck, it’s important to maintain consistency throughout. We want to ensure we are using consistent font styles, colors and themes. This can be tricky when designing from scratch, so why not start from a template?

Microsoft Create contains hundreds of pre-made, customizable PowerPoint templates, which means you don’t have to start from scratch and the fonts and colors are already set for you.

Simply choose a template from the gallery, customize it as needed, and you are done!

2. No walls of text

We’ve all seen PowerPoint presentations where slides contain too much text. The human brain struggles to listen and read at the same time. If you are presenting to an audience, keep the text on slides to a minimum.

Consider employing the “5-5-5" rule. No more than 5 lines, no more than 5 words, no more than 5 minutes. Think short and sharp memory joggers instead of rambling paragraphs.

Where possible, consider replacing text with visuals to represent your point. People remember images more than words.

3. Be mindful of colors and fonts

No one wants their audience to leave with a headache after an hour of straining to read slides. We need to ensure that our presentation is easy to read for everyone – even for those in the nosebleed seats at the back! Think about the font you are using. Is it appropriate for the presentation? What about the font size? Can people at the back easily read? What about people with visual impairment? Ensure all text is at least 24pts.

When it comes to color, ensure all slides have good contrast. Dark backgrounds should have light font and vice versa.

4. Use animation sparingly

Animation can really liven up an otherwise flat presentation. However, it should be used thoughtfully and sparingly. Too much of the wrong type of animation with objects flying in and zooming around the screen, while fun, can look confusing and unprofessional.

Animation should be subtle. With every animation you add, ask yourself, "Is this going to enhance my presentation or distract from it?"

5. Engage your audience

When presenting to an audience, there is usually an awkward time before the presentation begins while the speaker waits for everyone to arrive. During this time, people may start scrolling on their phones or get distracted with work emails, and it can be hard to pull the audience back.

To avoid this issue, work to grab your audience's attention before the presentation even starts. Instead of just having the title slide on the screen, consider creating "kiosk slides." These are a series of slides that contain a combination of interesting things for the audience to look at or engage with. Maybe you have an interesting image? A funny quote or fun facts? Or maybe there is a question you want them to think about prior to the session?

Create these slides and have them automatically cycle round before the presentation starts.

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Nov 04 2008

The Golden Rule of PowerPoint Presentations

Among the many presentation guidelines and rules of thumb, there is only one Golden Rule of PowerPoint. (c)iStockphoto/Ayzek

PowerPoint users are constantly seeking ways to improve their presentations and frequently end up clinging to “rules” espoused by various PowerPoint presentation experts . These rules span many areas – from presentation design to delivery. You may have come across some of these rules before either in presentation books or in the form of secondhand advice from a co-worker or manager. Some of these following “rules” may sound familiar:

• Never have more than “X” slides in a presentation
• Never have more than “X” bullet points
• Never use bullet points at all
• Never employ more than “X” words per line
• Always use fonts bigger than “X” points
• Always use photos, not clip art

Many people earnestly want to produce effective business presentations and avoid death-by-PowerPoint situations. As a result, they rigidly follow a variety of rules that appear to work for them. The rigidity in which people follow these rules can become a problem. A rule that works well in certain circumstances may not perform well in others. In addition, presentation experts can contribute to the problem when they fail to carefully preface when their rules apply, or when they do not fully contemplate how a universal, absolute following of their rules may lead to less effective presentations.

At a past job, I encountered a vice president who strictly followed advice from a local presentation coach. I was forced at one point to ensure all of the bullet points were odd-numbered on each slide of a key presentation. On some slides, I had to either cut or combine valid points, or invent artificial points. There may have been some strong empirical evidence behind the original recommendation from this presentation expert, but it was probably intended as a guideline or rule of thumb – not a rigid rule .

In another example, you may have heard of Guy Kawasaki’s 10/20/30 Rule of PowerPoint . He basically promotes having only 10 slides, taking no longer than 20 minutes, and using no fonts smaller than 30 points. Many online writers and bloggers have touted this rule as a bold new standard for PowerPoint presentations. What they fail to mention is that Kawasaki primarily recommended this approach for pitch presentations to venture capitalists . As with any “rule”, there will be occasions where a rule may be very applicable, but in other cases it could be inadequate or ill-advised.

So what is the Golden Rule of PowerPoint?

The Golden Rule is that all PowerPoint presentation rules, principles, and guidelines are secondary to doing what is right for your audience . In other words, no matter what PowerPoint rules or presentation guidelines you choose to follow, you will encounter situations which demand exceptions to those rules . What worked for one audience type, topic, or set of circumstances will not work in all cases. To rephrase the original “Golden Rule” or ethic of reciprocity, it is safe to say “Present unto your audience as you would have them present unto you.”

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Tags: death by PowerPoint , design , golden rule , guidelines , Guy Kawasaki , rules

Comments (5)

5 Responses to “The Golden Rule of PowerPoint Presentations”

[…] blog is full of PowerPoint tricks (shape resizing, custom font, etc.), and also has some theoretical gems and good book reviews. A great deal of […]

Hi ppt ninja,

I totally agree on focusing on the audience. So would it not be prone to less misunderstanding then to say: “Present unto your audience as they would have you present unto them”?

Your statement works too. It might be semantics at this point because I think we’re both on the same page. I would hope that people presenting to me would consider me and my needs as an audience member (how would I have people present to me?). I need to do the same when I present to others.

We’re on both sides of the presentation — facing it and with our back to it. Too often I hear people complain about bad presentations delivered by other people, but when they present they don’t do any better or repeat the same mistakes. That’s my point — “Present unto your audience as you would have them present unto you” — not that I would present what I like to everybody else. Thanks for commenting though as it’s good to clarify my point.

[…] have seen and read various commentaries about slideshow presentations (PowerPoint, Keynote, watchamacallit…). Some people can’t get […]

[…] PowerPoint Rule #1: “… all PowerPoint presentation rules, principles, and guidelines are secondary to doing what is right for your audience.”  […]

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Open Access

Ten simple rules for effective presentation slides

* E-mail: [email protected]

Affiliation Biomedical Engineering and the Center for Public Health Genomics, University of Virginia, Charlottesville, Virginia, United States of America

• Kristen M. Naegle

Published: December 2, 2021

• https://doi.org/10.1371/journal.pcbi.1009554
• Reader Comments

Citation: Naegle KM (2021) Ten simple rules for effective presentation slides. PLoS Comput Biol 17(12): e1009554. https://doi.org/10.1371/journal.pcbi.1009554

Copyright: © 2021 Kristen M. Naegle. This is an open access article distributed under the terms of the Creative Commons Attribution License , which permits unrestricted use, distribution, and reproduction in any medium, provided the original author and source are credited.

Funding: The author received no specific funding for this work.

Competing interests: The author has declared no competing interests exist.

Introduction

The “presentation slide” is the building block of all academic presentations, whether they are journal clubs, thesis committee meetings, short conference talks, or hour-long seminars. A slide is a single page projected on a screen, usually built on the premise of a title, body, and figures or tables and includes both what is shown and what is spoken about that slide. Multiple slides are strung together to tell the larger story of the presentation. While there have been excellent 10 simple rules on giving entire presentations [ 1 , 2 ], there was an absence in the fine details of how to design a slide for optimal effect—such as the design elements that allow slides to convey meaningful information, to keep the audience engaged and informed, and to deliver the information intended and in the time frame allowed. As all research presentations seek to teach, effective slide design borrows from the same principles as effective teaching, including the consideration of cognitive processing your audience is relying on to organize, process, and retain information. This is written for anyone who needs to prepare slides from any length scale and for most purposes of conveying research to broad audiences. The rules are broken into 3 primary areas. Rules 1 to 5 are about optimizing the scope of each slide. Rules 6 to 8 are about principles around designing elements of the slide. Rules 9 to 10 are about preparing for your presentation, with the slides as the central focus of that preparation.

Rule 1: Include only one idea per slide

Each slide should have one central objective to deliver—the main idea or question [ 3 – 5 ]. Often, this means breaking complex ideas down into manageable pieces (see Fig 1 , where “background” information has been split into 2 key concepts). In another example, if you are presenting a complex computational approach in a large flow diagram, introduce it in smaller units, building it up until you finish with the entire diagram. The progressive buildup of complex information means that audiences are prepared to understand the whole picture, once you have dedicated time to each of the parts. You can accomplish the buildup of components in several ways—for example, using presentation software to cover/uncover information. Personally, I choose to create separate slides for each piece of information content I introduce—where the final slide has the entire diagram, and I use cropping or a cover on duplicated slides that come before to hide what I’m not yet ready to include. I use this method in order to ensure that each slide in my deck truly presents one specific idea (the new content) and the amount of the new information on that slide can be described in 1 minute (Rule 2), but it comes with the trade-off—a change to the format of one of the slides in the series often means changes to all slides.

• PPT PowerPoint slide
• PNG larger image
• TIFF original image

Top left: A background slide that describes the background material on a project from my lab. The slide was created using a PowerPoint Design Template, which had to be modified to increase default text sizes for this figure (i.e., the default text sizes are even worse than shown here). Bottom row: The 2 new slides that break up the content into 2 explicit ideas about the background, using a central graphic. In the first slide, the graphic is an explicit example of the SH2 domain of PI3-kinase interacting with a phosphorylation site (Y754) on the PDGFR to describe the important details of what an SH2 domain and phosphotyrosine ligand are and how they interact. I use that same graphic in the second slide to generalize all binding events and include redundant text to drive home the central message (a lot of possible interactions might occur in the human proteome, more than we can currently measure). Top right highlights which rules were used to move from the original slide to the new slide. Specific changes as highlighted by Rule 7 include increasing contrast by changing the background color, increasing font size, changing to sans serif fonts, and removing all capital text and underlining (using bold to draw attention). PDGFR, platelet-derived growth factor receptor.

https://doi.org/10.1371/journal.pcbi.1009554.g001

Rule 2: Spend only 1 minute per slide

When you present your slide in the talk, it should take 1 minute or less to discuss. This rule is really helpful for planning purposes—a 20-minute presentation should have somewhere around 20 slides. Also, frequently giving your audience new information to feast on helps keep them engaged. During practice, if you find yourself spending more than a minute on a slide, there’s too much for that one slide—it’s time to break up the content into multiple slides or even remove information that is not wholly central to the story you are trying to tell. Reduce, reduce, reduce, until you get to a single message, clearly described, which takes less than 1 minute to present.

Rule 3: Make use of your heading

When each slide conveys only one message, use the heading of that slide to write exactly the message you are trying to deliver. Instead of titling the slide “Results,” try “CTNND1 is central to metastasis” or “False-positive rates are highly sample specific.” Use this landmark signpost to ensure that all the content on that slide is related exactly to the heading and only the heading. Think of the slide heading as the introductory or concluding sentence of a paragraph and the slide content the rest of the paragraph that supports the main point of the paragraph. An audience member should be able to follow along with you in the “paragraph” and come to the same conclusion sentence as your header at the end of the slide.

Rule 4: Include only essential points

While you are speaking, audience members’ eyes and minds will be wandering over your slide. If you have a comment, detail, or figure on a slide, have a plan to explicitly identify and talk about it. If you don’t think it’s important enough to spend time on, then don’t have it on your slide. This is especially important when faculty are present. I often tell students that thesis committee members are like cats: If you put a shiny bauble in front of them, they’ll go after it. Be sure to only put the shiny baubles on slides that you want them to focus on. Putting together a thesis meeting for only faculty is really an exercise in herding cats (if you have cats, you know this is no easy feat). Clear and concise slide design will go a long way in helping you corral those easily distracted faculty members.

Rule 5: Give credit, where credit is due

An exception to Rule 4 is to include proper citations or references to work on your slide. When adding citations, names of other researchers, or other types of credit, use a consistent style and method for adding this information to your slides. Your audience will then be able to easily partition this information from the other content. A common mistake people make is to think “I’ll add that reference later,” but I highly recommend you put the proper reference on the slide at the time you make it, before you forget where it came from. Finally, in certain kinds of presentations, credits can make it clear who did the work. For the faculty members heading labs, it is an effective way to connect your audience with the personnel in the lab who did the work, which is a great career booster for that person. For graduate students, it is an effective way to delineate your contribution to the work, especially in meetings where the goal is to establish your credentials for meeting the rigors of a PhD checkpoint.

Rule 6: Use graphics effectively

As a rule, you should almost never have slides that only contain text. Build your slides around good visualizations. It is a visual presentation after all, and as they say, a picture is worth a thousand words. However, on the flip side, don’t muddy the point of the slide by putting too many complex graphics on a single slide. A multipanel figure that you might include in a manuscript should often be broken into 1 panel per slide (see Rule 1 ). One way to ensure that you use the graphics effectively is to make a point to introduce the figure and its elements to the audience verbally, especially for data figures. For example, you might say the following: “This graph here shows the measured false-positive rate for an experiment and each point is a replicate of the experiment, the graph demonstrates …” If you have put too much on one slide to present in 1 minute (see Rule 2 ), then the complexity or number of the visualizations is too much for just one slide.

Rule 7: Design to avoid cognitive overload

The type of slide elements, the number of them, and how you present them all impact the ability for the audience to intake, organize, and remember the content. For example, a frequent mistake in slide design is to include full sentences, but reading and verbal processing use the same cognitive channels—therefore, an audience member can either read the slide, listen to you, or do some part of both (each poorly), as a result of cognitive overload [ 4 ]. The visual channel is separate, allowing images/videos to be processed with auditory information without cognitive overload [ 6 ] (Rule 6). As presentations are an exercise in listening, and not reading, do what you can to optimize the ability of the audience to listen. Use words sparingly as “guide posts” to you and the audience about major points of the slide. In fact, you can add short text fragments, redundant with the verbal component of the presentation, which has been shown to improve retention [ 7 ] (see Fig 1 for an example of redundant text that avoids cognitive overload). Be careful in the selection of a slide template to minimize accidentally adding elements that the audience must process, but are unimportant. David JP Phillips argues (and effectively demonstrates in his TEDx talk [ 5 ]) that the human brain can easily interpret 6 elements and more than that requires a 500% increase in human cognition load—so keep the total number of elements on the slide to 6 or less. Finally, in addition to the use of short text, white space, and the effective use of graphics/images, you can improve ease of cognitive processing further by considering color choices and font type and size. Here are a few suggestions for improving the experience for your audience, highlighting the importance of these elements for some specific groups:

• Use high contrast colors and simple backgrounds with low to no color—for persons with dyslexia or visual impairment.
• Use sans serif fonts and large font sizes (including figure legends), avoid italics, underlining (use bold font instead for emphasis), and all capital letters—for persons with dyslexia or visual impairment [ 8 ].
• Use color combinations and palettes that can be understood by those with different forms of color blindness [ 9 ]. There are excellent tools available to identify colors to use and ways to simulate your presentation or figures as they might be seen by a person with color blindness (easily found by a web search).
• In this increasing world of virtual presentation tools, consider practicing your talk with a closed captioning system capture your words. Use this to identify how to improve your speaking pace, volume, and annunciation to improve understanding by all members of your audience, but especially those with a hearing impairment.

Rule 8: Design the slide so that a distracted person gets the main takeaway

It is very difficult to stay focused on a presentation, especially if it is long or if it is part of a longer series of talks at a conference. Audience members may get distracted by an important email, or they may start dreaming of lunch. So, it’s important to look at your slide and ask “If they heard nothing I said, will they understand the key concept of this slide?” The other rules are set up to help with this, including clarity of the single point of the slide (Rule 1), titling it with a major conclusion (Rule 3), and the use of figures (Rule 6) and short text redundant to your verbal description (Rule 7). However, with each slide, step back and ask whether its main conclusion is conveyed, even if someone didn’t hear your accompanying dialog. Importantly, ask if the information on the slide is at the right level of abstraction. For example, do you have too many details about the experiment, which hides the conclusion of the experiment (i.e., breaking Rule 1)? If you are worried about not having enough details, keep a slide at the end of your slide deck (after your conclusions and acknowledgments) with the more detailed information that you can refer to during a question and answer period.

Rule 9: Iteratively improve slide design through practice

Well-designed slides that follow the first 8 rules are intended to help you deliver the message you intend and in the amount of time you intend to deliver it in. The best way to ensure that you nailed slide design for your presentation is to practice, typically a lot. The most important aspects of practicing a new presentation, with an eye toward slide design, are the following 2 key points: (1) practice to ensure that you hit, each time through, the most important points (for example, the text guide posts you left yourself and the title of the slide); and (2) practice to ensure that as you conclude the end of one slide, it leads directly to the next slide. Slide transitions, what you say as you end one slide and begin the next, are important to keeping the flow of the “story.” Practice is when I discover that the order of my presentation is poor or that I left myself too few guideposts to remember what was coming next. Additionally, during practice, the most frequent things I have to improve relate to Rule 2 (the slide takes too long to present, usually because I broke Rule 1, and I’m delivering too much information for one slide), Rule 4 (I have a nonessential detail on the slide), and Rule 5 (I forgot to give a key reference). The very best type of practice is in front of an audience (for example, your lab or peers), where, with fresh perspectives, they can help you identify places for improving slide content, design, and connections across the entirety of your talk.

Rule 10: Design to mitigate the impact of technical disasters

The real presentation almost never goes as we planned in our heads or during our practice. Maybe the speaker before you went over time and now you need to adjust. Maybe the computer the organizer is having you use won’t show your video. Maybe your internet is poor on the day you are giving a virtual presentation at a conference. Technical problems are routinely part of the practice of sharing your work through presentations. Hence, you can design your slides to limit the impact certain kinds of technical disasters create and also prepare alternate approaches. Here are just a few examples of the preparation you can do that will take you a long way toward avoiding a complete fiasco:

• Save your presentation as a PDF—if the version of Keynote or PowerPoint on a host computer cause issues, you still have a functional copy that has a higher guarantee of compatibility.
• In using videos, create a backup slide with screen shots of key results. For example, if I have a video of cell migration, I’ll be sure to have a copy of the start and end of the video, in case the video doesn’t play. Even if the video worked, you can pause on this backup slide and take the time to highlight the key results in words if someone could not see or understand the video.
• Avoid animations, such as figures or text that flash/fly-in/etc. Surveys suggest that no one likes movement in presentations [ 3 , 4 ]. There is likely a cognitive underpinning to the almost universal distaste of pointless animations that relates to the idea proposed by Kosslyn and colleagues that animations are salient perceptual units that captures direct attention [ 4 ]. Although perceptual salience can be used to draw attention to and improve retention of specific points, if you use this approach for unnecessary/unimportant things (like animation of your bullet point text, fly-ins of figures, etc.), then you will distract your audience from the important content. Finally, animations cause additional processing burdens for people with visual impairments [ 10 ] and create opportunities for technical disasters if the software on the host system is not compatible with your planned animation.

Conclusions

These rules are just a start in creating more engaging presentations that increase audience retention of your material. However, there are wonderful resources on continuing on the journey of becoming an amazing public speaker, which includes understanding the psychology and neuroscience behind human perception and learning. For example, as highlighted in Rule 7, David JP Phillips has a wonderful TEDx talk on the subject [ 5 ], and “PowerPoint presentation flaws and failures: A psychological analysis,” by Kosslyn and colleagues is deeply detailed about a number of aspects of human cognition and presentation style [ 4 ]. There are many books on the topic, including the popular “Presentation Zen” by Garr Reynolds [ 11 ]. Finally, although briefly touched on here, the visualization of data is an entire topic of its own that is worth perfecting for both written and oral presentations of work, with fantastic resources like Edward Tufte’s “The Visual Display of Quantitative Information” [ 12 ] or the article “Visualization of Biomedical Data” by O’Donoghue and colleagues [ 13 ].

Acknowledgments

I would like to thank the countless presenters, colleagues, students, and mentors from which I have learned a great deal from on effective presentations. Also, a thank you to the wonderful resources published by organizations on how to increase inclusivity. A special thanks to Dr. Jason Papin and Dr. Michael Guertin on early feedback of this editorial.

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• PubMed/NCBI
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• 3. Teaching VUC for Making Better PowerPoint Presentations. n.d. Available from: https://cft.vanderbilt.edu/guides-sub-pages/making-better-powerpoint-presentations/#baddeley .
• 8. Creating a dyslexia friendly workplace. Dyslexia friendly style guide. nd. Available from: https://www.bdadyslexia.org.uk/advice/employers/creating-a-dyslexia-friendly-workplace/dyslexia-friendly-style-guide .
• 9. Cravit R. How to Use Color Blind Friendly Palettes to Make Your Charts Accessible. 2019. Available from: https://venngage.com/blog/color-blind-friendly-palette/ .
• 10. Making your conference presentation more accessible to blind and partially sighted people. n.d. Available from: https://vocaleyes.co.uk/services/resources/guidelines-for-making-your-conference-presentation-more-accessible-to-blind-and-partially-sighted-people/ .
• 11. Reynolds G. Presentation Zen: Simple Ideas on Presentation Design and Delivery. 2nd ed. New Riders Pub; 2011.
• 12. Tufte ER. The Visual Display of Quantitative Information. 2nd ed. Graphics Press; 2001.

What Is the 10/20/30 Rule of PowerPoint?

Published: November 12, 2020

Despite how many PowerPoint presentations I’ve given in my life, I’ve always struggled with understanding the best practices for creating them. I know they need to look nice, but figuring out how to make them aesthetically pleasing and informative is tough. 

I’m sure my experience isn’t unique, as finding the correct balance between content, design, and timing can be difficult. Marketers know this more than anyone, as success in the role is often marked by being able to create engaging campaigns that tell a story and inspire audiences to take a specific action, like purchasing a product. 

However, PowerPoint presentations are different from advertisements. Understanding how to leverage your marketing knowledge when creating PowerPoints can be tricky. Still, there are various resources for marketers to use when creating presentations, one of which is the 10/20/30 rule. 

What is the 10/20/30 rule of PowerPoint?

The 10/20/30 rule of PowerPoint is a straightforward concept: no PowerPoint presentation should be more than ten slides, longer than 20 minutes, and use fonts smaller than 30 point size. 

Coined by Guy Kawasaki, the rule is a tool for marketers to create excellent PowerPoint presentations. Each element of the formula helps marketers find a balance between design and conceptual explanations, so you can capture audience attention, emphasize your points, and enhance readability. 

Guy Kawasaki PowerPoint

Guy Kawasaki , one of the early Apple employees, championed the concept of a ‘brand evangelist’ to describe his position. He spent most of his time working to generate a follower base for Macintosh, the family of Apple computers. Today he works as a brand evangelist for Canva, an online graphic design tool. 

Given that he’s had significant experience giving presentations to captivate audiences, he’s figured out that the 10/20/30 is a successful formula to follow. Kawasaki’s book, Art of The Start , is where he first introduced the concept and described how it works.

Let’s cover each part of the rule in more detail. 

Kawasaki believes that it’s challenging for audiences to comprehend more than ten concepts during a presentation. Given this, marketers should aim to create PowerPoints with no more than ten slides, i.e., ten ideas you’ll explain. Using fewer slides and focusing on the critical elements helps your audience grasp the concepts you’re sharing with them. 

In practice, this means creating slides that are specific and straight to the point. For example, say you’re presenting on the success of your recent campaign. Your marketing strategy was likely extensive, and you took a series of different actions to obtain your end result. Instead of outlining every aspect of your campaign, you would use your slides to outline its main elements of your strategy. This could look like individual slides for summarizing the problem you hoped to solve, your goals, the steps you took to reach your goals, and post-campaign analytics data that summarizes your accomplishments. 

It’s important to note that there shouldn’t be overwhelming amounts of text on your slides. You want them to be concise. Your audience should get most of the information from the words you’re speaking; your slides should be more supplemental than explanatory. 

After you’ve spent time coming up with your ten key points, you’ll need to present them in 20 minutes. Knowing that you’ll only have 20 minutes also makes it easier to plan and structure your talk, as you’ll know how much time to dedicate to each slide, so you address all relevant points.

Kawasaki acknowledges that presentation time slots can often be longer, but finishing at the 20-minute mark leaves time for valuable discussion and Q&A. Saving time in your presentation also leaves space for technical difficulties. 

30 Point Font

If you’ve been in the audience during a presentation, you probably know that slides with small font can be challenging to read and take your attention away from the speaker. 

Kawasaki’s final rule is that no font within your presentation should be smaller than 30 point size. If you’ve already followed the previous rules, then you should be able to display your key points on your slides in a large enough font that users can read. Since your key points are short and focused, there won’t be a lot of text for your audience to read, and they’ll spend more time listening to you speak. 

Given that the average recommended font size for accessibility is 16, using a 30-point font ensures that all members of your audience can read and interact with your slides. 

Make Your Presentations More Engaging

The 10/20/30 rule of PowerPoint is meant to help marketers create powerful presentations. 

Each element of the rule works in tandem with the other: limiting yourself to 10 slides requires you to select the most salient points to present to your audience. A 20-minute timeline helps you ensure that you’re contextualizing those slides as you speak, without delving into unnecessary information. Using a 30-point font can act as a final check for your presentation, as it emphasizes the importance of only displaying key points on your slides, rather than huge blocks of text. Font size then circles back around to the ten slides, as you’ll craft sentences from your key points that will fit on your slides in 30-point font. 

Being mindful of slide count, text size, and presentation length ensures that your audiences are captivated by your words as you explain the value behind your work. 

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The Golden Rules of holding the audience attention in presentations

There are innumerable ways to structure PowerPoint presentations based on the context and the requirements. However, presentations, not unlike other forms of communication, do have some ground rules that are often considered cardinal regardless of what is being presented. Savvy presenters understand that they cannot take the audience’s attention span for granted and work smartly to get the most out of the time the audience gives them. 

A lot of research has been done on the methods of presentation delivery. SlideUpLift has compiled a list of these rules for you to create an impact when you adopt these practices.

In this blog, you will learn

Importance Of Organizing For Attention Capture

10-20-30 Rule

Single Big Idea

The 15-75-10 Narrative

• SlideUpLift Templates For Business Presentations

Many forms of media and communication take the idea of attention capture very seriously- think about the last time you saw a TV ad the ad was likely a few seconds long and the creators worked very hard to get the message across in those few seconds- every aspect was optimized knowing fully well that precious attention from the audience is likely to wander off if anything goes off tangent in the advertisement. There is more: think of posters, of banner ads on websites- all of these are designed around constraints of space or time- limiting how much time and attention the audience could really give.

Now think of PowerPoint presentations: the audience behavior is likely to not deviate much: In fact, studies have indicated that the average duration of focused attention span is 8 seconds, down from 12 seconds in 2020; there are enough distractions in today’s digital world that drive these trends.

Bottom line is, presenters need to actively think about the topic of holding the attention of their audience. The ease of editing slides in tools like PowerPoint is a proverbial double-edged sword -since it is so easy to add slides, text, graphics, etc that the presenters often can do too much without seeing the slippery slope they are on when that occurs. 

Presentation Rules To Maximize Attention Span

Each of the following rules presents powerful ideas towards capturing and holding the audience’s attention. These can be used in isolation or combined to cater to your specific requirements and objectives for a presentation.

Guy Kawasaki , a venture capitalist well versed in making and assessing presentations, came up with the 10-20-30 Rule. He created this rule in response to hundreds of entrepreneurs pitching their ideas to him using dense 60+ slides PowerPoint presentations to explain something that could have been explained in 10. While he made the rule in the realm of venture capitalism and start-up pitches , the 10-20-30 Rule can be applied pretty much unanimously for every business need.

The rule states that each presentation should have no more than 10 slides each. The total time taken for the presentation should not exceed 20 minutes. And the font size for all the text in the presentation should not be less than 30 px. 

10 Slides – This is in reference to people’s attention spans and the power of retention. For the average human, the information given concisely and carefully is more effective, rather than long-winded explanations and detailed descriptions. Thus, 10 slides are the optimum number of slides to put relevant information that can actually be retained. 

20 Minutes – This is the maximum time an audience is willing to give you after experiencing several bouts of attention loss. So, wrap up your presentation within 20 minutes to keep the audience interested and focused.

30 px font size – The dilemma of putting in more information at the expense of font size is a struggle every presenter’s faces. However, having the bottom line read 30 px for the font size constrains a presenter into making their information short and effective, rather than relying on long-winded explanations crammed onto a page in 10px font size. 

Business Pitch Deck

Source: Business Pitch Deck by SlideUpLift

The 5-5-5 Rule follows the principles of the 10-20-30 Rule, in the sense that it seeks to quantify the structure of a presentation. However, it delves deeper into the details of PowerPoint presentations through the number 5 and talks about structuring information within a single slide.

The three 5s stand for

5 words – There should be no more than 5 words in one sentence (in a slide). This keeps the sentence focused only on the objectives, rather than creating a whole story around it.

5 sentences – There should be no more than 5 sentences or lines of text on a single slide. This makes each slide that much more approachable and readable for the audience. 

5 slides – There should not be 5 text-heavy slides within a presentation in a row. Space them out as much as possible. Having text-heavy slides back to back can cause information overload and fatigue in the audience.

One of our guiding principles is the notion of a “Single Big Idea”. The premise of this idea is two-fold. The overall presentation should be focused on the main vision and goal of the presentation. For instance, if the goal is customer acquisition, the whole presentation, tonality, graphics, story flow, messaging should be focused on customer acquisition. 

Moreover, each slide should also follow the concept of a “single big idea”. Treat each slide with the reverence given to the overall presentation, ensuring that each element, be it visual or textual, aligns with and reinforces the larger idea being presented on that slide.

One of the best tools in a presenter’s toolbox for making presentations is storytelling . We as human beings love stories and absorb messages without even realizing it.

One of the ways to structure your PowerPoint presentations is to narrativize them. The 15-75-10 rule is one way to do it

The 15% Introduction : This should be about 15% of the whole presentation, wherein you introduce yourself if needed, and the larger idea that you intend to convey within the presentation. You can also establish your touchpoints and objectives right at the beginning. 

The 75% Body : Consisting of about 75% of the presentation, the body is where each of your touchpoints is elaborated on using anecdotes, examples, statistics, and information related to them. The body should answer the questions of what, why, and how for the topic.

The 10% Conclusion : The last 10% of your presentation should be the conclusion. A good conclusion is not just a conclusion slide with a thank you note on it. A solid conclusion summarises the presentation, talks about key points of focus, provides contact information, has a call-to-action, and prompts audience engagement to recall and revise everything said during the presentation. Conclusions are brief but powerful parts of a presentation.

Also learn a few tips on effective public speaking .

SlideUpLift Templates for PowerPoint Presentations

SlideUpLift consists of a team of visual design and business experts that are well-versed in both presentation structures, and business foundations for communication. As such, each presentation is made keeping in mind their impact and effectiveness for each topic. 

All SlideUpLift presentations work with the rules of structuring that best fit that particular topic. From project reviews to SWOT analysis , each template is guided by the golden rules of presentation structuring to create a unified and cohesive template that fits all business requirements. Creating impactful, engaging, and effective PowerPoint presentations has never been easier.

Value Proposition PowerPoint

Source: Value Proposition powerPoint by SlideUpLift

Customer Journey Executive Summary

Source: Customer Journey Executive Summary by SlideUpLift

Ladder Diagram

Source: Ladder Diagram by SlideUpLift

Puzzle PowerPoint Template

Source: Puzzle PowerPoint Template by SlideUpLift

Project Kickoff

Source: Project KickOff Presentation by SlideUpLift

It’s a given that a good presentation needs a great structure. But understanding the rules that govern human psychology is extremely important to make an impact when presenting, whether to a group of people or an individual. Using presentation templates that pre-bake such insights and are created specifically to capture the audience’s attention is a smart thing to do.

Now you don’t have to scour the web to find out the right templates. Download our PowerPoint Templates from within PowerPoint. See how ?

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• May 26, 2021

PowerPoint 101: The 5/5/5 Rule

When it comes to presentations, we believe that content should drive design. That is, the way that you structure and organize your presentation should follow the needs of the content, rather than a rigid structure.

But this is a lot of work, and isn’t always easy, particularly if you are still learning the ropes of presentation design and storytelling. That’s where rules come in. If you’re struggling to get started, or are unsure of how best to structure a PowerPoint presentation, rules can offer an easy on-ramp to help you get going. And the 5/5/5 Rule is both one of the simplest and most effective.

What is the 5/5/5 Rule

The 5/5/5 Rule explains what it is right in the name: when creating slides for your presentation, use at most:

5 words on a single line

5 lines of text on a single slide.

5 slides that apply the first two rules in a row

Now, let’s take a closer look at each part of the rule, and see how it helps build a better presentation.

Presentations are multi-dimensional. They rely on a combination of written words, spoken language, and visual storytelling to effectively communicate information. So if you are writing out lengthy, complete sentences in order to make sure that “all the information is there,” you are missing the point (and the value) of PowerPoint.

By applying the “5 words per line” rule, you’re ensuring that your writing stays sharp and clear, and that the audience is focused more on you than on the screen. As we noted in our blog 3 ways to up your PowerPoint game , too much content can actually lead to less information retention, which is very counterproductive.

When we are designing PowerPoints for clients, we have our own general rule we try to follow: one idea per slide .

That’s because people tend to think of a slide as a single unit of content. This tells the brain to keep those ideas together, creating associations between bits of info and helping us to cement them in our minds. And if a seminal piece of neuroscience is true, we can hold “ seven, plus or minus two ” pieces of short-term information in our brains.

By limiting yourself to 5 lines of text, not only are you helping to make your presentation more effective, you’re also helping your audience to internalize more of the information your trying to share.

(No more than) 5 slides that apply the first two rules in a row

If you followed the first two rules to the letter on every slide in your PowerPoint, you could still have way too much content for an effective presentation. So if you catch yourself relying too heavily on the first two 5’s, you should take a step back and look for ways to vary your content.

This could mean trimming back certain slides to reduce the amount of content, adding in more images/infographics, or simply removing some slides altogether.

When to use the 5/5/5 Rule

The purpose of this rule isn’t to blindly apply it to every PowerPoint you make. Rather, it’s to force you to take a step back and carefully consider each slide you’re creating for it’s content as well as keep the audience’s considerations front and center.

It’s also a great way to outline your content. If you’re ever feeling stuck on how to get started with a big presentation, creating content within the 5/5/5 Rule can help you to structure your presentation just enough that you can ignore the rule.

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Home Blog Presentation Ideas Understanding the 10/20/30 Rule of PowerPoint Presentations

Understanding the 10/20/30 Rule of PowerPoint Presentations

Imagine sitting through a seemingly never-ending presentation. The speaker rambled on, reading from text-heavy slides, using a tiny font that strained your eyes, and failing to connect with the audience. As the minutes ticked by, you found yourself daydreaming and eagerly awaiting the end of the ordeal.

If you have been in this situation, then you know what to do if you were in the presenter’s shoes – make your presentations concise. But how do you even start?

You can follow several techniques when preparing your deck and your presentation as a whole. One of them is the 10/20/30 rule of PowerPoint , a presentation rule championed by Guy Kawasaki – a former Apple employee and a marketing specialist.

Table of Contents

What Is the 10/20/30 Rule of PowerPoint Presentations?

Applying guy kawasaki’s 10 slide template in any presentation, the 20 minutes rule, the 30-point font rule, the benefits of using the 10/20/30 rule, tips for applying the 10/20/30 rule to your presentation.

The idea of the 10/20/30 rule is easy to understand, which is summed up in three points.

• Your presentation should consist of no more than 10 slides .
• Your presentation should last no longer than 20 minutes .
• The text on each slide should be no lower than 30 points in size .

Guy Kawasaki’s 10/20/30 rule emphasizes brevity, focus, and visual appeal to keep your audience engaged and deliver your message effectively.

Let’s examine each rule and explore how to apply it to your presentations.

The 10 Slides Rule

Kawasaki argues that a typical person can only take 10 concepts in one sitting. Therefore, according to him, a presentation should only consist of 10 slides, each serving a specific purpose and conveying a distinct concept.

This insight underscores the importance of concise, focused presentations that prioritize key messages and avoid overwhelming the audience with too much information.

If you are a business presenter struggling to develop a pitch deck , Kawasaki suggests a 10-slide PowerPoint template that includes what venture capitalists like him care about.

• Title – Includes the business name, the presenter’s name, contacts, etc.
• Problem/Opportunity – Highlights pain points or unmet needs of customers you aim to solve.
• Value Proposition – Articulates the value or benefits of your product or service.
• Underlying Magic – Explains the key technology that goes into your product or service offers.
• Business Model – Describes how you plan to generate revenue.
• Go-to-Market Plan – Outlines your strategy for bringing your product or service to market, e.g., marketing and sales plan .
• Competitive Analysis – Explains how your business is positioned to compete and capture market share.
• Management Team – Highlights your management team’s skills, experience, and expertise that will drive the success of your business.
• Financial Projections and Key Metrics – Highlights your business’s financial viability and potential profitability.
• Current Status, Accomplishments to Date, Timeline, and Use of Funds – Provides an overview of your current business status, any accomplishments or milestones achieved to date, the timeline for future milestones, and how you plan to use the funds you seek.

The 10 rule slide was specifically designed for startup and business presentations , focusing on pitching a business idea or concept to potential investors . However, it can also be a useful framework for other types of presentations that don’t deal with selling a service or product.

For example, if you are a lecturer, you can emulate Kawasaki’s PowerPoint template layout and reduce your presentation to 10 slides. Some slides might not be relevant to the nature of your topic, so replace them with one that works for your presentation. Using PPT templates helps you focus on the graphical aspect so you can articulate the content to fit into exactly 10 slides (while preserving the same aesthetic).

Let’s say you are a mindfulness expert talking about the benefits of meditation. The first three slides of Kawazaki’s workflow may be applied as you’ll need to establish your audience’s pain points and your solution.

However, you may need to modify the remaining slides as you’re not seeking to make a sale or raise funding. You may use them instead to discuss the main content of your presentation – in this case, the benefits of meditation. The last two slides may contain your conclusions and call to action, respectively.

Now, off to the second part of the 10/20/30 presentation rule.

According to Kawasaki, you only have 20 minutes to present your 10 slides – the time needed before your audience’s attention starts declining. He believes it is long enough to convey a meaningful message but short enough to maintain the audience’s attention span.

This is exactly why most TED Talks or The Big Bang Theory episodes would only last for approximately 18 minutes. 

While giving longer presentations is possible, longer presentations may be more difficult to maintain audience engagement and attention.

Kawasaki’s final rule pertains to the font size that presenters can use. This rule suggests that presenters should use a font size of at least 30 points for all text in their slides , including titles, headings, and body text.

When creating presentations, it is common to jam each slide with text and information. This poses two possible problems:

• First, it may take your audience’s attention from you as they may end up reading your whole presentation and stop listening to you. 
• Second, including too much information can make your presentation overwhelming and difficult to follow.

Using a larger font size, you must include only the key points of your presentation slides. This prevents your audience from getting ahead of you and keeps them listening to you speak. By applying this rule, you are also ensuring your content is understandable for people with visual impairments. We highly recommend you check concepts from W3C.org on how to make events accessible, as some of these rules can benefit your audience.

Presenters often ask themselves whether is worth applying a new framework for their presentation design and delivery. The reality is that the 10/20/30 Rule of PowerPoint Presentations is one of the most effective methods to build your presentation skills . In the list below, we expose the main benefits of this framework for presenters.

Concise and Focused Presentation

With a limited number of slides and a strict time limit, the 10/20/30 encourages you to choose the most relevant content and eliminate unnecessary information carefully. This avoids overwhelming your audience with too much information and ensures your key message is clear and memorable.

Improved Audience Engagement

This rule encourages presenters to focus on delivering a clear message rather than overwhelming the audience with flashy visuals. With fewer slides and a shorter duration, you are likelier to hold your audience’s attention throughout the presentation. This also allows you to address questions from the audience, leading to better interaction and a productive meeting.

Increased Chance of Success

Whether pitching to investors or selling a product, a concise and focused presentation can significantly increase your chances of success. The 10/20/30 rule helps you effectively communicate your value proposition and address potential concerns. This makes your presentation more persuasive and memorable, increasing the likelihood of securing funding or closing a sale.

Time Management

The more senior the person you present to, the lesser time you got to make your case and convey your message. Following the 10/20/30 encourages you to be mindful of the time and deliver your presentation within the allocated timeframe. It also allows you to show respect for your audience’s time.

1. Present One Idea Per Slide

Following Kawasaki’s rule on creating your PowerPoint presentation, identify the key points you want to convey to your audience and allocate one slide for each.

Presenting one idea per slide can help your audience stay focused on the topic at hand.  It makes it easier for them to understand and remember your message, as it reduces the amount of information they have to process at once. When there’s too much information on a slide, it can be overwhelming and distracting, making it difficult for your audience to stay engaged and attentive.

Presenting one idea per slide can also help you control the flow of information and ensure that you cover all of your main points.

2. Keep Your Slides Simple

As mentioned earlier, the 10/20/30 rule emphasizes simplicity. Keep your slides simple and avoid flashy design elements that may distract your audience.

Use a consistent color scheme , font style, and layout throughout your presentation. This will help your audience follow along and focus on your message.

3. Balance Text and Visuals

Visuals like images, charts, graphs, videos, and diagrams can help break up text-heavy slides and make your presentation more interesting and memorable. However, relying solely on images can also be ineffective and lead to confusion or disengagement.

When using visuals in your slides, it’s important to balance text and images. Text can provide important context and details, while images can help illustrate key points and make your presentation visually appealing.

Let’s say you want to inform your audience of your company’s marketing plan . Using a rising spiral template is an excellent choice since it can represent multiple plan stages with increasing intensity.

4. Break Down Your Presentation into Smaller Units and Make it Interactive

Kawasaki’s 10/20/30 rule only gives you 20 minutes to wrap up the whole presentation, but what if you need more than that?

It’s not uncommon to give presentations that last 45 minutes to an hour – for instance, if you are giving a lecture or facilitating a training workshop for employees. The longer your presentation, however, the harder it will be to hold your audience’s attention.

One great way to keep them engaged is to divide your presentation into smaller units and pause in between.

So, before the guy from the third row starts yawning, plan in-between activities to reenergize your audience and reacquire their attention. It can be a simple Q&A session, interactive exercises, or team-building activities.

Don’t forget to time your activities so they won’t disrupt the flow of your presentation.

5. Start Strong

The opening of your presentation is critical in capturing your audience’s attention and setting the tone for the rest of the presentation. Start with a compelling hook, such as a thought-provoking question, a powerful quote, or an engaging story, to grab your audience’s attention. Clearly state the purpose and objectives of your presentation to establish the context and provide a roadmap for what’s to come.

6. End Strong

Your outro is as important as your introduction. So, instead of ending your presentation with a flat Thank you slide , use the opportunity to nudge your audience to action.

Using a summary slide is one of the ways you can end your presentation if your goal is to reinforce your key points. It can be a useful reference for the audience, helping them remember the most important information.

You can also encourage your audience to take action based on what they’ve learned in your presentation. This can be a great way to motivate them to apply the concepts you’ve covered.

The 10/20/30 rule of PowerPoint is a useful framework to emulate in creating your presentation.

There are questions about the practicality of its application outside the business context. However, we can agree that it teaches us valuable insight – keeping presentations concise as possible. Limiting the number of slides, adhering to a strict time limit, and using a larger font size can create a concise presentation that effectively communicates your message.

There’s no one-size-fits-all approach to presenting; you don’t have to strictly follow Kawasaki’s rule. Depending on the audience and the topic, modify the template and adapt your presentation to suit the situation.

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Nov 24 2016 Top tips: The golden rules of PowerPoint presentations

When giving a presentation, it may be tempting to add a lot of information to your PowerPoint slides and let them talk for you – but this is bad practice. Slides should be a visual aid and not a text document, they are there to prompt you, to illustrate your point and to trigger discussion.

How to create the perfect PowerPoint presentation

Brush up on your PowerPoint best practice and follow our top tips on delivering a successful presentation…

• Prepare your presentation before you do your PowerPoint slides – the slides should support/illustrate your content – not serve as a script
• Font should be easy to read but inconspicuous – avoid using too many fonts
• Avoid more than 4 bullet points per page
• Choose pictures wisely: one good picture is better than several poor images, ClipArt can look unprofessional
• Fill whole pages with a single picture when you can: it looks more modern
• Don’t always use bullet points, break down the information in other ways e.g. do’s and don’ts, pros and cons, 3 stages of interaction
• Very limited number of words on a page
• Use simple tables and diagrams – newer versions of PowerPoint make it really easy to insert diagrams/ charts
• Don’t distort images by resizing – use the corner arrows or right click on the picture to edit it by changing the percentage
• A rule of thumb is one slide every 2 minutes, but you can give a great presentation with no PowerPoint at all, so whether a slide really add to your presentation or not is the most important consideration
• Don’t overanimate: it’s distracting and requires you to keep closer track of where you are in the presentation
• Be careful of live hyperlinks/ embedded video that might not work: double check these and consider taking a screen shot (Ctrl + PrtSc – this can be cropped for the slide)
• Make sure you know in advance whether the audience will have handouts/ there is an arrangement for you to send the slides afterwards
• Proofread/ spellcheck carefully
• Test your presentation beforehand, try to email in advance so it can be set up for you but take a backup on a memory stick/ your own laptop and printed handouts etc.
• Share presentation afterwards when appropriate e.g. SlideShare, your website etc.
• Finally, don’t use PowerPoint as a security blanket and you are less likely to misuse it

If you use PowerPoint presentations in your current role, or if you just want to gain the knowledge and tools to create interactive and memorable presentations, our one-day PowerPoint practical workshop could be for you.

Discover our other Communication courses to build your skills and confidence when giving presentations. 

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How to Make a “Good” Presentation “Great”

• Guy Kawasaki

Remember: Less is more.

A strong presentation is so much more than information pasted onto a series of slides with fancy backgrounds. Whether you’re pitching an idea, reporting market research, or sharing something else, a great presentation can give you a competitive advantage, and be a powerful tool when aiming to persuade, educate, or inspire others. Here are some unique elements that make a presentation stand out.

• Fonts: Sans Serif fonts such as Helvetica or Arial are preferred for their clean lines, which make them easy to digest at various sizes and distances. Limit the number of font styles to two: one for headings and another for body text, to avoid visual confusion or distractions.
• Colors: Colors can evoke emotions and highlight critical points, but their overuse can lead to a cluttered and confusing presentation. A limited palette of two to three main colors, complemented by a simple background, can help you draw attention to key elements without overwhelming the audience.
• Pictures: Pictures can communicate complex ideas quickly and memorably but choosing the right images is key. Images or pictures should be big (perhaps 20-25% of the page), bold, and have a clear purpose that complements the slide’s text.
• Layout: Don’t overcrowd your slides with too much information. When in doubt, adhere to the principle of simplicity, and aim for a clean and uncluttered layout with plenty of white space around text and images. Think phrases and bullets, not sentences.

As an intern or early career professional, chances are that you’ll be tasked with making or giving a presentation in the near future. Whether you’re pitching an idea, reporting market research, or sharing something else, a great presentation can give you a competitive advantage, and be a powerful tool when aiming to persuade, educate, or inspire others.

• Guy Kawasaki is the chief evangelist at Canva and was the former chief evangelist at Apple. Guy is the author of 16 books including Think Remarkable : 9 Paths to Transform Your Life and Make a Difference.

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Rules of a Compelling PowerPoint Presentation [Tips and Tricks]

This is the first lesson of our Ideal Presentation Free Ultimate Course . Want to get the whole course? Hurry up – follow the link and subscribe for it!

Table of contents:

Choose the right PowerPoint presentation template

Take care of the compatibility issues, use less text and more visuals, carefully select the fonts, keep it simple, brevity is the soul of wit.

By making your PowerPoint presentation boring you don’t simply decrease its value – you set it to zero. If you are planning to screw up your presentation, there is no reason for preparing it in the first place. When it comes to the success of a presentation, four things matter:

• Design of the template;
• The content;
• The way the content is placed on the slides;
• Your performance;

If the content and the performance depend on you alone, the design of your PowerPoint presentation can be improved effortlessly following these simple rules. The essential hints below will help you avoid the most common mistakes made by PP users. Also, check out our free eBook with 21 extra tips to create a powerful presentation for your business.

As I have mentioned before , designs of presentations and websites depend on current trends and techniques. You won't argue that expecting a website to be created from scratch by someone with zero skills in web design would be a crazy idea. The same applies to the design of PowerPoint templates.

I strongly do not recommend you taking the default themes. Why? Everyone uses them! They are common, boring and not original. Chances are, that the part of your audience has already seen that design during some other presentation. You won’t be able to impress the listeners that way – it is better to find a professionally designed premium theme. For example, I will be using the Aurel PowerPoint template and one of the default designs.

Hundreds of such premium PowerPoint presentation templates can be found in the TemplateMonster marketplace. They are full of versatile, professionally designed slides, and complemented with customizable maps, charts, and infographics. In other words, they contain everything you need to create unlimited presentations for your projects. To see what they contain, if you are curious to know what’s inside each product, check out our latest review on the Pitch Pro PowerPoint presentation kit.

You can still mess the things up if you really want to, but with a solid framework, it will be much more difficult.

AUREL - PowerPoint Template

If anything could go wrong – it will certainly go wrong, so be prepared for it. The more depends on your own efforts – the lesser will be issues you are not ready to deal with. It is really great that we have Wi-Fi almost everywhere now but there could be no time to search for the software or app when the time will come to show your presentation.

If you want to make sure that your PPT file displays properly, better use your own laptop, or specify beforehand if the hardware and software of the PC are fully compatible with your presentation.

Another trick to improve the compatibility is to convert each slide into a flat JPEG file. However, it's not an option if you want to include animations and videos in your presentation.

You might feel an intense, insurmountable urge to stuff 5 pages of Arial 12 text about air pollution in urban areas into a single slide. Don’t do that. The rule that always works for me is:

One message = one slide

Another thing you need to avoid is copy-pasting entire paragraphs of plain text. Come on, those people who sit in front of you gathered here to listen, not to read from the screen. Don't let the text steal your audience's attention from you. Besides that, the viewers won’t really read it. Keep it laconic – not more than six lines of text, so anyone will be able to read it in a second. That text will only support your speech, not replace it.

Use infographics instead of boring charts and tables. They are easier to digest, and that’s what you need to keep your audience focused.

Minimix - PowerPoint Presentation Template

Sans serif fonts are always the best choice for digital presentations. They provide better readability on screens and are more versatile than serifs.

Don’t use the default typefaces such as Calibri, Cambria or Arial. Instead, consider Helvetica. Unlike the aforementioned fonts, it comes in a broad range of weights and styles and allows you to build your presentation using only one type of family and retain the integrity of its design.

The size of the text is also important. Yes, when you create a presentation on your laptop it will be much smaller than it will be on the huge screen. Remember about it when designing a slide. The people who sit on the biggest distance from the screen should also see what was written. Besides that, don’t forget about the contrast. The color of the text has to be 100% contrasting to the backing.

Also, don’t overlook such an awesome feature of PowerPoint as font embedding. With its help, you can include your own custom fonts and make your presentation stand out.

Avoid clutter in your slides, and make them as minimalist as possible. Laconic design always looks elegant and will show the audience your excellent taste. Avoid using decorative icons and other stuff that will make slides messy. It is better to leave lots of empty space than overcrowding the presentation with unnecessary details no one will pay attention to.

Don’t turn your presentation into a painter’s palette: two or three colors should be enough to express your creativity without making it garish and unprofessional. It will look cool if some words will be highlighted with contrasting color but a text where all the words are painted in different colors looks ridiculous.

If you have several amazing pictures – don’t place all of them on the same slide. The rule “one message = one slide” works here too. A single Image will support the idea of the slide and emphasize it but if you put even two photos – the effect will be completely lost. And yes, it may be obvious but choose the images that will match the message you want to deliver to the audience.

Pitch Pro PowerPoint Template

This is, probably, not your doctoral dissertation, so don’t make it too long. Guy Kawasaki recommends keeping your presentation within 10 slides and 20 minutes . A typical presentation lasts no longer than 7-10 minutes . Hour-long presentations are almost never successful.

This is a rule of a thumb and it may not fully work for you, so apply it thoughtfully.

Give your audience a chance to contribute to your report by asking questions on the topic. This will not only prevent them from falling asleep but will also give you an opportunity to enliven the presentation, add a personal touch to it and make it memorable.

I hope that these tips will help you create and present a stunning presentation that will impress your audience and make them burst into applause. And don’t forget to check out our assortment of PowerPoint templates that will save you hours on preparing your presentation.

Free PowerPoint Template for a Win-Win Presentation

Get Pitch Pro – A Free PowerPoint Template for Business

Create A Skillful Presentation Of Your Freebie With This Free One-Page WordPress Theme

22 Professional PowerPoint Templates to Use in 2017

30 Keynote Templates to Create Professional Presentations in Minutes

21 Easy Tips to Create a Powerful Presentation for Your Business [Free eBook]

Pitch Pro Free PowerPoint Template

A passionate WordPress monster since 2018. Loves professionally built website templates, is Elementor Page Builder fan and becomes extremely curious when it comes to trying some new site creation tools. Quora account

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Final Rule to Strengthen Standards for Synthetic Organic Chemical Plants and Polymers and Resins Plants

April 9, 2024, the U.S. Environmental Protection Agency (EPA) announced a set of final rules that will significantly reduce emissions of toxic air pollution from chemical plants, including the potent air toxics ethylene oxide (EtO) and chloroprene. The reductions dramatically reduce the number of people with elevated air toxics-related cancer risks in communities surrounding the plants that use those two chemicals, especially communities historically overburdened by air toxics pollution.

Regulatory Documents

• Final Rule (prepublication version) (pdf) (5 MB)
• Regulatory Impact Analysis for the Final Rule (pdf) (1.3 MB)

Fact Sheets, Infographic and Presentation

• Fact Sheet: Overview of the Final Rule (pdf) (287.6 KB)
• Fact Sheet: Key Things to Know About the Final Rule (pdf) (192.9 KB)
• Infographic: EPA’s Air Toxics Rules for the Synthetic Organic Chemical Manufacturing and Polymers & Resins Industries (pdf) (54.7 MB)
• Overview Presentation: EPA's Final Rules for the Synthetic Organic Chemical Manufacturing Industry and Group I & II Polymers and Resins Industry (pdf) (711.3 KB)

Additional Documents

• List of facilities covered by National Emissions Standards for Hazardous Air Pollutants for Synthetic Organic Chemical Plants and Group I and Group II Polymers and Resins Plants

Documents from Proposal

• Proposed Rule  
• Regulatory Impact Analysis for the Proposal
• Fact Sheet on  EPA's Community Risk Assessment and Risk Based Demographic Assessment

Web Pages for Individual Air Toxics Rules Included in the Final Action 

Synthetic Organic Chemical Manufacturing Industry: Organic National Emission Standards for Hazardous Air Pollutants (NESHAP) - 40 CFR 63 Subparts F,G,H,I

Group I Polymers and Resins: National Emission Standards for Hazardous Air Pollutants (NESHAP)

Group 2 Polymers and Resins: Epoxy Resins Production and Non-Nylon Polyamides: National Emission Standards for Hazardous Air Pollutants (NESHAP)

• Ethylene Oxide (EtO) Home
• EPA Actions To Reduce Risk
• Our Current Understanding
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5 Free Alternatives To Microsoft PowerPoint

M icrosoft PowerPoint has always been the default choice for creating professional meeting briefs or fun little project demonstrations in schools. Its inclusion as a free service for students or working professionals makes it a no-brainer to use. However, for the general public, it can get quite expensive to pay for a subscription just to be able to create simple presentation slides. Although you can subscribe to Microsoft's Office Suite and get more bang for your buck, the pricing still doesn't hit the affordable range for most. 

Fortunately, completion has been growing, and a sea of strong contenders offer similar services to PowerPoint. After considering feature sets, here are five of the best free alternatives to Microsoft PowerPoint. At the end of the article, you can find a detailed explanation of why we've chosen the services, alongside useful comparisons that may help you make your decision easier.

Read more: The 20 Best Mac Apps That Will Improve Your Apple Experience

When it comes to productivity apps, Zoho makes some of the better ones in the market. Zoho Sheet, for example, is one of the best Microsoft Excel alternatives out there  —  owing to its extensive product catalog, there is a great way to view and edit presentations. The aptly named Zoho Show lets you design and demonstrate professional-looking slides, all without having to download the program.

Zoho takes a minimal approach to most of its services, and its PowerPoint application is no different. You'll find that most menus are contextually aware of what tasks you're currently performing, which helps keep unnecessary tools out of the way and bring the important ones in focus. There is also a huge library of customizable templates you can choose from, making it easier to kickstart your presentation work. 

Zoho Show is completely free to use for individuals and offers unlimited cloud storage. No features are locked behind a paywall, and rest assured, you can fully rely on this online presentation-making tool for all your needs, be it for school or work. 

Canva is a service that can easily climb up to becoming everyone's favorite once they start using it. While most applaud it for its graphic designing prowess, there are many other things Canva can do that you probably aren't aware of . Among them is the ability to craft beautiful slides for your presentations and projects. 

By creating a free account, you can access thousands of templates on Canva. You can filter these by use case—maybe you need one for a professional business briefing or a casual one explaining why your pet dog is the best canine. There is a whole section of ready-to-use templates dedicated to mobile-friendly viewing as well, which is something you don't usually find to be as accessible with other tools. 

Like most presentation apps, Canva lets you collaborate with your team members and work across devices seamlessly. The Canva app for mobile also lets you control your slides remotely during your presentation. Some menus also feature AI-featured tools to add one-click enhancements to your slides -- unfortunately, these are locked behind premium subscription tiers. However, for the cent percent of the population, Canva can be used without spending a dime to meet a plethora of creative needs. 

Apple takes great pride in developing in-house solutions to meet every user requirement. While most of its products dominate the competition in popularity, the same cannot be said for Keynote , the company's version of Microsoft PowerPoint. The program was first released in 2003 with macOS Big Sur and has largely remained one of those icons you glance over and forget about. 

However, recent versions of Keynote have made it a compelling alternative to PowerPoint. Not only is it pre-installed on every Apple device, including your iPhone, but it also works best with the iPad touchscreen. Keynote has a largely clean and professional approach to the built-in templates, but nothing is stopping you from going creative. Animations are one of Keynote's strongest suits, allowing you to create near cinematic-looking presentations with just a few clicks. 

While you can still use Apple Keynote through iCloud on Windows devices, this alternative is clearly meant for people surrounded by the walled garden of Apple technology. It makes use of features like AirDrop, Live Photos, and VoiceOver  — all of which are technologies available across Apple devices. Using Apple Keynote is completely free, and the app has easy exporting tools that make working with Microsoft PowerPoint less of a hassle.

WPS Presentation

WPS Office makes some of the best solutions for creating and editing documents on smartphones , but their service offerings extend to Windows, macOS, and even Linux. WPS Presentation is perhaps the closest you'll get to Microsoft PowerPoint in terms of the user interface and how most tools are bundled in familiar locations.

This PowerPoint app offers real-time collaboration where you can invite your team members and work on the same document remotely. Like most collaboration tools, users can leave comments to suggest changes or add information for other people on the team.

WPS Presentation is not the only free product; you can utilize every app in the WPS Office suite. Unlike most competitors, you don't need to download or use a separate mini-app to make presentations. WPS Office has a document editor, PowerPoint creator, spreadsheet manager, and other tools all within its umbrella. Premium plans for this service exist, but they mostly cater to unlocking features for editing PDFs. 

Google Slides

As a netizen, you most likely already have a Google account. Not only is it required to make any meaningful use of your Android phone, but popular services that we take for granted, like Gmail and Drive, all fall under Google's umbrella. One such free service that the tech giant has at its disposal is Google Slides . While the barebones UI might seem lackluster at first, Slides has nearly the same level of functionality as Microsoft PowerPoint and can even be supercharged by add-ons. 

All of Google's workspace apps, such as Docs, Sheets, and Slides, provide an intuitive way to work in a team. You can add comments, use annotations, and share the presentation with limited access to others. You can use one of the many predesigned Google Slides templates for simple presentations , or browse for templates that cater to specific needs. Being part of a bigger service catalog has its obvious advantages, such as seamless integration with Google Meet, Gmail, and other products from Google that you already use. 

We recommend Google Slides to anyone who needs to create and edit PowerPoint presentations on the go and can't be bothered with working in a complicated environment. The service is also available as an app for Android and iOS, and you can export your presentations in a wide range of formats, including PPT, PDF, or PNG for individual slides. 

To Pay Or Not To Pay?

You'll notice that all the services we've mentioned on this list are free to use. In fact, you can use Office 365 apps online for free   — including PowerPoint, which makes purchasing a standalone subscription to the Microsoft PowerPoint app quite redundant. However, nearly every free alternative here short of Keynote also offers premium plans, but should you consider buying one?

For the vast majority of people who are looking for a robust software to create, edit, and share presentations with  —  these free options deliver exceptionally well in every aspect. Some apps like Google Slides and Apple Keynote let you work in smaller teams with the free tier as well. Apps like WPS Office and Canva tend to lock new and exciting features like AI tools behind a paywall, and while these are nice to have, you definitely can do without them. 

If you're looking for a presentation tool for a company with multiple people, you can scale up using any of the alternatives mentioned on this list. Both Google Workspace and Zoho offer reliable and enterprise-level plans you can upgrade to. For everyone else  — enjoy creating and demonstrating your PowerPoint presentations for free.

Read the original article on SlashGear .