9 Sales Pitch Examples (Plus Tips on How to Write Your Own)

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Looking to expand your client base? Look no further! A well-designed pitch deck can be the key to success.

Person shares sales pitch examples

Updated: 04/16/24

Published: 04/16/24

Your sales pitch can make or break the deal, so it’s a good idea to have that nailed down before meeting with your customer. It’s your opening line, your verbal business card, and the first thing your customer will hear when you call or meet with them.

I've been in sales for almost 16 years and have heard my fair share of both great and less-than-stellar pitches.

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In this post, I’d like to discuss the anatomy of a good sales pitch and share presentation examples of the best sales pitches I’ve ever heard.

Table of Contents

What is a sales pitch?

How to start a pitch, how to make a sales pitch, the sales pitch framework, great sales pitch examples, sales pitch presentation examples.

A sales pitch is a condensed sales presentation where a salesperson explains the nature and benefits of their business, ideally in less than one or two minutes. Sales pitches are often referred to as ‘elevator pitches’ because they should be able to be delivered within the time constraints of a single elevator ride.

Salespeople are past the point of giving prospects hour-long presentations to sell products or services. Nobody has that kind of time and, to be honest, if you need an hour to relay your value proposition, you‘re doing it wrong. (Psst: If you need help creating a value proposition, we’ve got you covered.)

They're called elevator pitches for a reason. Ideally, if you're giving me one, I should be able to understand what you have to offer in the time it takes to get from the lobby to my floor.

A good salesperson should be able to get their message across compellingly and concisely. If you can nail your sales pitch, odds are you'll have more time to talk down the line.

What is a product pitch?

A product pitch is not much different than a sales pitch, but is specifically focused on a product or service. You'll go in-depth and emphasize how your product works, how it will solve their pain points, and the specific benefits it will bring to your customers.

As an example, a sales pitch can be broadly focused, like if you‘re a consulting firm that offers a wide range of services. You’re selling your business as a whole, rather than a specific product or service, like a CRM platform or accounting tool.

sales pitch speech assignment

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Starting a sales call is arguably the hardest part of the pitch. You have to grab your prospect’s attention so that they actually want to hear the value of your product and how it can help their business. But before you can share the product’s value, you have to hook the prospect.

When starting your pitch, you’ll want to integrate the following essential elements.

  • Start with the problem. Always start with the problem you are solving. Unless they know the problem you can solve, they won’t be open to hearing how your product is a solution.
  • Tailor the start of the pitch to their vertical. No one wants to hear a general pitch that would apply to any business. Research their vertical and use the information you found to personalize the pitch immediately.
  • Offer stakes. If they don’t solve the problem using your solution, what do they have to lose? You don’t need to state it in such clear terms — but alluding to the risks at the start of your pitch can help you secure buy-in straightaway.

Here are a few methods for starting a product pitch, but remember: try to stick to thirty seconds, or one to two sentences if you’re delivering the pitch via email.

Start off with a personal anecdote.

Start off a pitch with what you know best — yourself. While I don’t think you should focus solely on yourself throughout your entire pitch, starting off with a personal anecdote can help you speak with more authenticity and foster empathy.

The key here isn’t to focus on the product’s merits. How many product pitches start off with “This product helped me achieve X results in X amount of time”? A lot. And I’m already yawning. And no one cares about results unless they know the problem first.

Your personal anecdote should focus on a problem that your product can solve. Make it as excruciating as you’d like — and don’t forget to be genuine and connect your anecdote to their business.

Ask a question that relates to the problem you solve.

Oh, yes, the good old question. While it might verge on overused, it’s not to be dismissed. Asking a question is a highly effective way to start a pitch. The question should, again, focus on the problem.

Stick to yes or no questions and tailor it specifically to the business you’re pitching to. If you’re speaking to a real estate business, create a question that articulates a problem specifically experienced by real estate firms. If you sell a property management software, it could be as simple as, “Do you spend way too much time tracking individual property sales? That’s time better spent actually showing homes to prospective buyers.”

Start with a stat that resonates and offers stakes.

Starting with a stat can be effective — but it has to resonate with the audience and offer stakes. In other words, what does the stat have to do with the problem? How does it reflect a potential and critical downfall that could harm your prospect?

Let’s say that you’re a salesman of yard maintenance services. Starting off with “50% of homes don’t use yard maintenance services” is a lazy and boring way to begin your pitch. Consider instead: “50% of homes don’t use yard maintenance services, resulting in thousands paid to HOA every year.”

Now that you know how to start your pitch, it’s time to deliver the rest of it. Use the following tips to secure buy-in in less than three minutes.

  • Make it short.
  • Make it clear.
  • Explain who your customers are.
  • Explain the problem they're facing.
  • Explain how your product addresses their needs.
  • Describe what success will look like as a result of using your product.

1. Make it short.

A sales pitch isn‘t a conventional presentation. You’re not going to have PowerPoint slides. You‘re not going to have complimentary pastries on a boardroom table. And, most of all, you’re not going to have your audience’s time and patience for long — at least not until they’re sold on your product.

2. Make it clear.

This ties in with the previous point. You don‘t have the time to go on tangents or talk about anything but the message you’re trying to get across. Your pitch has to be lean and to the point. It has to register with your listener immediately. That means speaking with intention and clarity.

If you’re pitching a product, you want to ensure that you clearly communicate how it will solve your prospects' pain points, giving them a clear picture of how their day-to-day will improve if they decide to make a purchase.

3. Explain who your customers are.

Consider the picture you‘re going to paint in your pitch. Give your listeners perspective on who’s buying your product or service. They want to know that you have a lucrative, engaged market in mind. Be specific in identifying who will be interested in your product, and try to convey why your listeners should be interested in them.

4. Explain the problem they're facing.

Cover why your customer base needs you. Your target market is only as valuable as the problems you can solve for them. Convey a problem they consistently face. If you’re pitching a spreadsheet software for accountants with functionality Excel doesn’t have, you could discuss how hard it is to bookkeep without your software's unique features.

5. Explain how your product addresses their needs.

Here’s where you start to bring it all home. You’ve established who you’re selling to. You’ve established why you‘re selling to them. Now, you have to establish why they’d buy from you. What can you do better than your competition?

As mentioned above, you need to clearly explain how your product addresses their needs. Continuing with the accounting example, you could touch on how your unique data visualization features make busywork more efficient.

6. Describe what success with your product will look like.

Show the benefits of your product on a broader scale. In the example we’ve been using, you can talk about how accountants that use your software have more time to spend with important clients or the flexibility to spend time with their families. Show how your product makes your customers’ lives better as a whole.

Ideally, your pitch should be a one-liner summarizing what your company does, how they do it, and for whom. And this is not just a requirement for sales reps. Anyone in your company, from the CEO to sales consultants, needs to know your one-line sales pitch by heart.

So, how should you structure your sales pitch?

If you have time to properly expand and work on a conversation, touch on points of interest. Here’s a framework you can use for building your pitch:

  • Problem. Start with a statement or question about the problem you solve. You can present the problem using a personal anecdote, question, or eye-opening statistic. Answer the why.
  • Value Statement. Share a very clear, concise statement of value. Be action-oriented and outcome focused. Avoid using jargon. Share benefits.
  • How We Do It. Highlight unique differentiators and explain what you do.
  • Proof Points. Provide clear reference examples and list recognizable achievements. Share industry validation and awards.
  • Customer Stories. Share customer examples and successes. Tell emotional and personalized customer stories. Make it real and tangible.
  • Engaging Question. Close the pitch with an open-ended question, creating a space to have a conversation.

Many companies use success stories in their pitches to ensure the sale. Name-dropping really works, so be sure to use that to your advantage. And if your product is small or light enough to keep in your pocket, you should always have one on-hand to show your prospect.

I always stress the need for a concise sales pitch. So keep it free of professional jargon, don't get into the weeds, and be sure to talk more about your prospect and their problems than yourself.

Nothing’s more off-putting than a bragging salesperson talking about themselves, their company, or their services. That’s what I call the “me monster.” The actor in your story is the customer, not you — period.

Distribution Matters

Lastly, presentation and distribution are everything. You need to deliver your sales pitch to the right person at the right time with the right tools on hand (like a demo, free trial, or presentation).

The sale starts with your list of contacts. Define your list and personas, know their correct contact information, get an introduction, and make sure you contact them at a time of day when they’re likely to respond.

Sales Pitch Ideas

  • Tell a story.
  • Include a value proposition.
  • Personalize the sales pitch.
  • Switch up your pitch.
  • Practice your pitch.
  • Try not to use metaphors.
  • Create a WOW moment.
  • Appeal to emotions.
  • Back it up with facts.
  • Tap into their fear of missing out.
  • Educate them.

How can you make your sales pitch the best it can be? Here are some sales pitch presentation examples and ideas.

1. Tell a story.

Keep your listeners engaged by telling a brief story . The story could be either about the company or how a customer found success through your product or service. In this latter example, you can start with the issue the customer was facing, lead into the solution, and end with the key results the customer achieved.

If you think storytelling is difficult, don’t fret. Just think of your favorite movies and TV shows — how did they keep you engaged? Try to emulate the same tricks as you try storytelling during a sales pitch. Use images and interactive elements to enrich the experience for your listeners, keeping in mind who your audience is and what their preferences are.

For instance, if you’re selling enterprise-level software to senior-level executives, you might adjust your tone and delivery to be more formal and poised. The scrappy owner of a startup, however, might appreciate more humor and levity. Study your prospects to figure out the best storytelling method for them.

This sales pitch presentation example from a template deck I found in Canva demonstrates how to communicate a relevant industry statistic at the beginning of your pitch. In my opinion, data is a great way to tell a story.

Sales pitch presentation example with data points

Glorify’s video sales letter for their instant background removal is a great example:

“How many times have you found yourself in a spot where you absolutely loved how you or your subject looked in a picture; however, something still seemed to be wrong about it as a whole? In most cases than not, that ‘something wrong’ is the image background. An ill-looking background can potentially drop down the appeal of a picture. Glorify’s background removal tool solves this problem for you under minutes!

Create beautiful, high converting e-commerce images, with just a few clicks.

Glorify is the brand new cloud-based Graphic design software specially developed for the internet marketers, e-commerce vendors, influencers, social media manager, as well as growth hacker. It’s primarily designed for everyone who’s not a specialist in visuals designing. With simply a few clicks any person can produce sensational item pictures, social media graphics, books, logo designs, etc.”

  • It immediately presents a common problem that e-commerce vendors and marketers deal with and offers a solution.
  • It’s fast-paced and gets right to the point.
  • Its use of animated visuals and catchy audio make it engaging to watch.
  • It demonstrates how to use the tool.

7. Social Sales Pitch

Social sales pitches are tailored messages delivered to prospective customers through social media platforms, like LinkedIn. This process is often referred to as social selling .

Unlike traditional sales pitches that can be more direct and transactional, a social sales pitch aims to establish relationships and build trust with prospects by delivering valuable and relevant content. The goal is to increase brand awareness and drive conversions by aligning your sales message with the interests and needs of your prospects.

Here’s an example of social sales pitch that works when you have a mutual connection:

social sales pitch example

To fill the need, they developed the idea of a software solution for encoding data into inaudible tones. On a three-day, SXSW-bound, Cincinnati StartupBus, LISNR® was born, pitched, and moved to a seed round. Over the past 7 years, LISNR has raised over $35M and pioneered many advancements in ultrasonic technology, ultimately driving its usage in payments today.”

  • It uses the company’s origin story as a storytelling device.
  • I like that it communicates the company’s values.
  • It differentiates its product from others on the market.
  • It shows how much the company has grown over time.

9. Follow-Up Pitch

So, what do you do if your prospect doesn’t respond to your first pitch? You follow-up with them. A follow-up pitch gives you the opportunity to reignite the conversation, reinforce your value proposition, and address any questions or concerns your prospect might have.

Follow-up pitches can be delivered through a number of channels, but phone calls and email are the most common. Ultimately, the goal of a follow-up is to continue nurturing your relationship with the prospect and convert them into a customer.

Here’s a great example of a follow-up after connecting with a prospect on social media:

follow up sales pitch example

UpSend, a former customer service software, has a great sales pitch presentation here. I like how they focus on setting up the problem they are solving for — and then clearly illustrating how their product adds value.

3. Surfe (Previously leadjet)

The revenue workspace Surfe illustrates another strong sales pitch. They quickly tell the story of their prospective customers’ pain points, and communicate a lot of understanding. Then, I like how clearly they illustrate how their product solves those pain points.

Why A Short Sales Pitch is A Good Pitch

An important note to make about these sales pitches is that they are all amazingly optimized for a short conversation. (Notice how short the three pitch examples above are?) I can't stress enough how much brevity matters for a sales pitch. Talking too much, using filler words, and talking about your company for more than two minutes can easily kill a conversation. So, keep your sales pitch short, clean, and simple! Your customers will thank you.

Editor's note: This post was originally published in June 2019 and has been updated for comprehensiveness.

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5 Sales Pitch Examples (and How to Craft Your Own)

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Learn more about the core elements of a good sales pitch and review sales pitch examples that do things right — and wrong.

sales pitch speech assignment

Elyse Archer

Share article.

We’ve all had to put up with pushy salespeople. I used to be one. Early in my career, I worked for a company that encouraged its salespeople to push for an immediate close, and it was soul-sucking. I’m grateful to have found a better way to sell — one that builds mutually beneficial long-term relationships.

As a sales professional, you don’t have to coerce or pressure. Instead, you need to be a curious problem solver who uses your emotional intelligence to be of service. That begins with your sales pitch.

What you’ll learn:

What is a sales pitch, why are sales pitches important, what are the core elements of a sales pitch, what are the types of sales pitches, what are the do’s and don’ts of sales pitches.

  • What are some sales pitch examples based on different scenarios?
  • How do you craft your own sales pitch?

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sales pitch speech assignment

A sales pitch is a script or quick message that lets you share critical information about your product or service with a potential buyer. However, this doesn’t mean it’s all about you or your sale. A sales pitch should focus on your prospect and their needs. In other words, how your product solves their problems.

Think of your sales pitch as an invitation to take the next step, like scheduling a discovery call or setting up a demo. Each time you guide someone to the next step, the invitation will evolve with the course of your sales process . You may make several sales pitches before a final close, and each one will depend on what’s right for the prospect at each stage.

They help you hook the right customers — those who would benefit most from what you have to offer. The right customer will buy what you’re selling, use it, and be better for it. Why? Because you’re not just pitching a product, you’re pitching a solution.

A strong sales pitch also gives you the opportunity to listen, ask questions that showcase your experience helping similar prospects, and share information the prospect can’t find on their own.

Good sales pitches are helpful, specific, and unique. They lead prospects to a clear next step. Your energy and pitch intent are just as important as what you say, so a helpful attitude focused on your prospect’s best interest should guide you.

Successful sales pitches:

  • Use a unique, personalized opening. This will help you stand out from generic pitches and show the customer you’re focused on them.
  • Acknowledge your prospect’s pain points or goals. A sales pitch should always focus on your prospect and their needs first.
  • Include solutions backed by data. This gives your pitch more credibility and helps to build trust with your prospect.
  • Close with next steps. Set the stage for further conversation and a future relationship with your prospect.

There are many types of sales pitches, and they vary based on the steps of your sales process and channels used. You can also tailor your pitch for all types of settings, such as:

  • Trade shows
  • Networking events
  • Sales meetings
  • Over the phone
  • Social media
  • Live or recorded videos and webinars

According to Salesforce’s State of Sales Report , 34% of deals are closed with a combination of both virtual and in-person touchpoints, while 32% are closed using only virtual channels. It’s likely that you’ll have to lean on more than one channel or pitch technique to close a deal, so it’s important to think about what these touchpoints might look like. For example, if you pitch someone in person at a trade show, you might follow up with a phone call, then an email, and so forth until you reach a close.

sales pitch speech assignment

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sales pitch speech assignment

Depending on your product and industry, your full sales cycle may cover several types of pitches before the final close. No matter which stage you’re in or what channel you’re using, here are some proven guidelines for an effective sales pitch.

  • Focus on your prospect’s point of view. Don’t make it all about you. This will help you build a more authentic relationship with the client.
  • Be concise. Don’t ramble. Not only will this help you come off as confident and professional, but it shows that you are knowledgeable about your product/service.
  • Share who your customers are. Don’t keep secrets. Transparency is huge for building trust and credibility. If you’ve helped similar customers, share that with your client.
  • Relax and ask questions. Don’t be aggressive. No one likes a pushy salesperson. Instead, try to understand their point of view and offer ways to help.
  • Support your pitch with examples of success supported by visualizations. Don’t bog down presentations with words. An engaging pitch will hold your prospect’s attention and make it memorable.
  • Tell a story. Don’t speak in bullet points. The more you can draw your prospect in with a story they can relate to, the more impact it will have.
  • Use AI to streamline your sales pitch prep and follow-up. Don’t rely on outdated tools. Better tools will make you more efficient, help you stay organized, and keep you on track.

Sales-pitch examples for different scenarios and channels

Below are three good and two bad sales pitch examples. Many come from my own experience as a sales coach and business owner.

Good: Written note to a cold prospect

The message below could be sent via email, LinkedIn, or any other digital channel. In fact, it’s also the type of language you can use when meeting a potential customer at a networking event.

“I saw [prospect company’s] latest public update on [a project]. Based on the research we’ve compiled about [emerging customer preferences in your industry], I have an idea that could help you [solve your problem or reach a goal]. Would you like to connect to see if this could work for you? Let me know when you’re available for a 10-minute conversation so we can discuss more. In the meantime, I’d be happy to share a case study about how we [helped a similar client with a similar issue.]” 

This pitch works because:

  • It has a unique opening.
  • It’s specific to the prospect.
  • It includes a next step.

Good: Voice message sent via LinkedIn

One day, I logged into LinkedIn to see something novel in my inbox: a voice note that stood out among the written messages. I was intrigued and listened right away. Undeniably, hearing someone’s voice on a digital platform made it feel more personalized. This person used LinkedIn to their advantage intelligently; they connected with me without being pushy or going straight for the close. (You could use the script above to guide the content of your voice message.)

  • It stood out on a popular channel.
  • The message was personalized.
  • The pitch wasn’t all about the offering.

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sales pitch speech assignment

Good: Pre-recorded personal video

Every day, my team and I receive multiple pitches for the podcast I host. One still stands out to me after more than a year — a person who took the time to record a personal video. In it, he shared why he loved my podcast and pitched his boss as a guest. However, it wasn’t all flattery. What impressed me most was the level of research he did to customize his pitch to my show and its goals.

  • It built an immediate connection.
  • It was customized.
  • It suggested clear next steps.

Bad: Automated, group-blasted LinkedIn message

“Hi. Did the last hire you made have you scrambling to put out fires? If the quality of your talent is lacking, we may have a solution for you. Our virtual assistants are vetted via testing and go through a rigorous assistance rotation with our managers and executives before they’re added to our roster. Take a look at our database and rates: [link].”

This pitch does not work because:

  • It’s not personal.
  • It relies too heavily on technology and not enough human connection.

Bad: In-person elevator pitch

“Hi, Ms. Archer. Sorry to bother you, but I wanted to share some information about the latest [version of your product offering.] We fixed issues that came to us as feedback from customers like you and added [new features.] Can we meet for lunch to discuss?”

This pitch will not work because:

  • It doesn’t focus on the prospect.
  • Its tone is “salesy” and superficial.
  • The next step is too aggressive for an initial in-person meeting.

How to craft your own sales pitch in 5 steps

Now that you know the key components of a great sales pitch, what to avoid, and how to use different channels to your advantage, it’s time to craft your own pitch.

1. Research clients to find opportunities to help

Above all, the best pitches are service-oriented. Personally, I like to read through client testimonials to remind me of how my offering has helped clients realize big improvements. Think of success as helping prospects address pain points and achieve goals.

2. Put yourself in your prospect’s shoes

Think about your prospect (or group of segmented prospects with similar profiles). Consider what’s likely on their mind. The goal here is to think from their point of view, not yours. What would make them pause in their busy day to take notice of your offer and its benefits to them?

3. Customize your message

Your pitch should be specific and, whenever possible, customized to each prospect. You’re more likely to see success with a highly personalized pitch than with a one-size-fits-all approach that doesn’t consider your prospect’s unique needs or goals.

4. Always provide a next step

At the end of your pitch, explain what the prospect can expect. This includes a next step if they agree your pitch is a great fit for them. Depending on where your prospect is in the sales cycle, each pitch will have a different goal or next step. This might be scheduling a product demo, reference call, or closing the deal .

5. Test and refine

Each time you pitch, you’ll learn more about what works and what doesn’t. Keep track of your results so you can evolve your process and improve the experience for your customers. Pay attention to the types of pitches that bring you the most success, and lean into your unique strengths as a sales rep to pitch more effectively.

Leverage these sales pitch examples & tips to create your own

The most effective sales pitches come down to a few things: they’re service oriented, personalized, transparent, efficient, and focused on building relationships backed by credibility and trust. Whether you’re working to improve your sales pitch or just starting to test the waters, the right tools and coaching will help you automate parts of your sales process, improve your techniques, and be more productive so you can close more deals.

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Elyse Archer is the founder of Superhuman Selling and She Sells. Elyse helps entrepreneurs and sales professionals leverage their natural gifts and build wealth. She is also an international keynote speaker and host of She Sells Radio, where she shares best practices from female sales leaders who ... Read More have accomplished extraordinary goals. Elyse is a 2X Salesforce Top Sales Influencer and has been featured in Forbes and Inc.

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How To Write A Perfect Sales Pitch: Best Practices, Examples, And Templates

How To Write A Perfect Sales Pitch: Best Practices, Examples, And Templates

When I hear the phrase ‘sales pitch,’ I have ambivalent feelings about it. On the one hand, it’s just something inevitable, something every sales rep has to deal with. On the other hand, there’s…well…negative shade to it. Pitch? Really? I don’t like people pitching me any sort of thing.

Mulling over this confusion, I dare to infer: a good sales pitch can’t be pitchy.

Otherwise, it will make your prospects experience not the best feelings.

But what makes a sales pitch good? In this post, I’ll answer this question and share sales pitch examples and templates to make your pitch not pitchy but perfect .

What is a sales pitch?

Elements of a good sales pitch.

  • How to make a sales pitch
  • Sales pitch templates

A sales pitch is a concise sales presentation in which a salesperson makes a sales offering. They explain their business and non-intrusively show the value of their product/service. Salespeople commonly make their sales pitch at least once a week, so for sales teams, this is a regular part of the sales process .

You might deal with various sales pitch types depending on which channel you use for it:

  • Cold calling. ‘Call the damn leads’ – the phrase you might have heard hundreds of times, which reflects how you can reach a sales prospect with your offering – by phone.
  • Email outreach. Alternative to calling a prospect, you can use email to present your offering.
  • Social selling. You can contact your prospects on various social media platforms like LinkedIn, Twitter, Facebook, Instagram, and more.
  • Elevator pitch. You typically use it at business events or when meeting someone in your industry for the first time.

Interestingly, you might come across the term ‘elevator pitch’ as just a synonym for ‘sales pitch.’ It emphasizes the very short time frame within which a sales pitch should be made – within the time of a single elevator ride.

sales pitch speech assignment

I won’t tell you that your sales pitch must have a strict structure. To be honest, I’d prefer to deal with creative sales reps who afford a sort of freedom, as they sound more personal and emanate credibility.

Anyway, creativity is something that should follow knowledge. So, if you’re planning to get some understanding of how a good sales pitch differs from a bad one, I would say that a good sales pitch is commonly based on 6 essentials and advise that you keep them in your pitch.

Sales pitch elements

When you contact a person for the first time, you can’t expect them to embrace you with both arms wide. Just put yourself in their shoes; what would you think? I bet you’d think, ‘What do you want from me?’

There must be something that will show them you are not a stranger – a good hook. As a salesperson, you should do thorough research and find information about the prospect that will let you catch their attention from the start.

You’ve read a prospect’s post? You’ve heard their company launched a new product? Or maybe you’ve just looked through their LinkedIn bio and think you have much in common? All this information can work well.

Here are some examples of hooks you can use:

“I see you’ve been promoted to the position of ___. Congratulations!”

“I’ve read your post about ____. I find your tips really useful.”

Alternatively, start your pitch with a direct explanation of why you’re contacting a person:

“The reason I’m calling/emailing is that ____.”

Even after impressing the prospect with your hook, you’re still a stranger to them. It’s time you told them a bit of information about your company. Just be careful here: you might be tempted to speak/write a lot. Resist it. Your intro must be short and straightforward, something like this:

“I am a sales manager at ____. Our company specializes in ____.”

3. Pain points

You’re making a sales pitch without pitching, remember? In your sales pitch, you’re not someone who is selling; you’re someone who is helping the prospect solve their problem. Your task is to identify your prospect’s pain points and highlight how your solution can help.

For example:

“I’ve read your company is using multiple services for ____, _____, and _____. It looks like you’re spending a lot of money on monthly subscriptions while your team has no single platform for cooperation.”

4. Benefits

I would say that’s the most crucial element of your pitch, your best moment to convince the prospect to buy your product/service.

Sadly, but very often, salespeople mix benefits with features. Don’t do this. In fact, your prospects don’t want to hear how excellent your solution is. They want to hear what they’ll get; they want a result.

Provide them with your value proposition.

Try to create a vision of success your prospect will experience after trying your solution. Will they become more productive? Will they spare money? Will they grow their revenue? You should know particular benefits your prospect will get and clearly state them, better with facts and figures.

For instance:

“With our tool, you’ll be able to manage all your workflow on one platform. This will help you enhance your productivity, sparing up to 5 hours daily, which your team can spend on most important tasks, and saving 30% of your budget.”

Snov.io CRM banner

About 72% of customers say positive testimonials increase their trust in a business. That’s because people need proof, so give it to them.

A good way is to reference companies who are your current customers, especially those who are your prospect’s direct competitors. And don’t forget to support it all with facts and numbers.

“We have been able to help companies like _____ grow their productivity by 30% and increase revenue by 15%.”

6. Call to action

The closing element of your sales pitch should hint at further cooperation with the prospective customer. Here I would advise you to ask your prospect an engaging question and call them to action, for instance, get together for a sales interview . But don’t just appoint a meeting; concentrate again on the value it will bring to your potential client.

“What if we arrange a video call next week for me to show you how we have helped companies like yours specifically. Would it be worth your time to see how our solution could save effort and money?”

Now that you understand the basic elements of a sales pitch let’s walk through some working tactics that will help you make your pitch irresistible.

How to make a sales pitch: best practices and examples

Do your research.

Before making a pitch, the first thing to do is to study your prospect from different angles. You should be clear about who you’re pitching to , so don’t neglect to find the basic demographic and firmographic data, like a person’s name, position, and information about the company.

A good option is to rely on LinkedIn , from which you can collect lots of data, such as the company’s news, industry-related posts, and comments, and use it as a compelling hook for your sales presentation.

Do your research

Use storytelling

Did you know that a great story can lead to the release of oxytocin, which creates a deeper connection between the storyteller and their audience? Not a surprise, storytelling is considered one of the most powerful sales techniques.

I highly recommend that you build your pitch around a narrative. Tell your prospect how other companies started using your product/service and what improvements they got. If you feel your prospect is inclined to object to your offering, you can even tell a brief story of how you have overcome problems by adopting a new technology after several objections.

Use storytelling

Focus on the prospect

Even if you provide an example of your company in your sales pitch, make sure you don’t go too far telling your prospect about your best functionality for another long hour.

A good sales pitch is a story where the main hero is a prospect, not you. So concentrate on your prospect’s current challenges and the bright perspectives they’ll get when they buy your offering.

Focus on the prospect

Balance between emotions and reason

In one of my previous posts about B2B sales psychology , I talked about the importance of appealing to emotions during a sales pitch. Here I would add that you should harmonize it with the appeal to the logical side.

You can appeal to emotions while talking about the prospect’s pain points, say, by asking them how they feel about their current problem. Or you can draw a positive picture of future improvements with your solution by asking them how they would feel if your product/service solved their problem.

sales pitch speech assignment

Create the FOMO effect

FOMO (fear of missing out) is a perception that you’re lagging behind others in experiencing the advantages of your current life. In sales, you can use the FOMO effect as a psychological trick to stimulate your prospect’s motivation to buy.

Try telling them success stories of direct competitors who have been using your product/service for a while. I’ve mentioned it in the previous chapter while talking about proof. This way, your prospects might feel anxious about missing out on something important their rivals already have in their pocket.

Create the FOMO effect

Personalize your sales pitch

Make sure your sales pitch is relevant to your prospect. Avoid a one-size-fits-all approach and focus on specific needs and pain points of a company you’re going to sell to. And let me remind you again: do research before you start your pitch and learn about your prospects, so you can address them personally, win their positive attitude, and build trust.

Personalize your sales pitch

Another way to build trust with your prospects is to position yourself as an industry expert. Why not add interesting facts to your sales pitch that your prospective customer might not know about?

For example, if your offering concerns a sales CRM , you can add some general information about the CRM market or statistics about how companies are adopting a new CRM. That will show you are well-versed in the subject and only add to the value of your offering.


Be prepared to handle sales objections

It hurts, but your sales pitch won’t always be accepted as something your prospect has been waiting for. Prospects do object, and yes, they do it quite often. Just be prepared to come up with counter-arguments to back you up.

Collecting a list of typical sales objections is important to the process of strategizing your sales pitch. When you know how to handle objections quickly, you’ll appear more credible and professional to the prospect.

Be prepared to handle sales objections

It might be strange to imagine yourself talking aloud, but you need to practice your sales pitch beforehand. Make a plan of your presentation, including all the elements mentioned above, and exercise what you’ll be saying, in what order, figuring out possible questions and prospects’ reactions to your sales pitch.

The top 5 sales pitch templates for your business

Wow, it seems you’re now ready to conquer the hearts of your prospects. Just one last bonus – I’ve prepared 5 templates to support your sales pitch email efforts.

Just remember: templates are fine, but your pitch must be highly personalized, so use them as convenient backing for your creativity.


Sales pitch email template #1 – Sales introduction

Use this template in case your prospect hasn’t heard about you before. Your key goal here is to give them a reason to start communicating with you, so prepare a hook and demonstrate you’ve done your homework, researching a company you’re going to pitch to.

Sales pitch email template #2 – Prospect’s website visit

Never miss a chance to make a pitch to a prospect who has visited your website. You don’t need to look for a specific hook in this case, as you’ve got one already. This template will help show you are attentive to your website audience and ready to help immediately.

Sales pitch email template #3 – Responding to content

Most of your prospecting customers are publishing regular content, usually blog articles. This is a wonderful opportunity to use one of their posts as a hook to build links and make a sales pitch.

Sales pitch email template #4 – LinkedIn connection email template

LinkedIn is one of the best platforms for getting new customers, so once your prospect has accepted your connection, you can use it as a hook for making a non-intrusive sales pitch. You can do this through LinkedIn messages, InMails, or email. The latter will be a better solution to deal with LinkedIn limits and restrictions .

Sales pitch email template #5 – Objection handling

This template will help you to stay in the game even after your prospect objects. As you see, a bit of storytelling can save the situation. If you don’t have a similar story to share, you can always use one of your customer’s use cases .

Wrapping up

A sales pitch is an inevitable part of your job as a sales rep . And while there are dozens of prospects who have negative associations with it (yes, just like me), you already know that making a good sales pitch is possible without being pitchy.

I hope all the above tips, examples, and templates will help you come up with a sales pitch that will melt your prospect’s hearts the way none ever did. Meanwhile, Snov.io will take care of your sales process from start to finish.

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15 Best Sales Pitch Examples [+ Tips and Templates]

15 Best Sales Pitch Examples [+ Tips and Templates]

Melissa Williams

What Is a Sales Pitch?

​​types of sales pitches, 15 sales pitch examples, sales pitch tips, sales pitch template.

When it comes to sales pitch examples and persuading anyone about anything, a dichotomy holds true:

You want (or believe) one thing; they want or believe another thing.

The easiest way to get from Point A to B is to connect the dots.

You find your audience’s point of view (POV) and connect to their values or needs.

Below are 15 sales pitch examples that show you tactical strategies and sales techniques to do it the right way.

Here’s what we’ll cover:

A sales pitch is a concise, targeted sales presentation that succinctly explains the following aspects of an offer: 

  • The product’s/service’s features and benefits
  • Unique value proposition/unique selling proposition (USP)
  • Data to back up your claims

Really great sales pitches also sometimes manage to make subtle references to more nuanced company information, like a mission statement, brand values, and more. 

Sales pitches vary in length depending on their format, the specifics of your offer, and the needs of your market. 

That being said, they’re definitely meant to be short — usually only a couple of minutes or less. That’s why a sales pitch is also sometimes referred to as an “ elevator pitch .” The idea is that you should be able to deliver the entire spiel in the time it takes to share an elevator ride with someone. 

Because time isn’t usually on a sales rep’s side when they’re pitching, they need to make sure the content and delivery are extremely compelling. 

To that end, it’s also important that the purpose of a pitch isn’t to sell the product immediately after the pitch. Instead, aim for baby steps; a more appropriate goal of a sales pitch would be to have to prospect book another meeting, sign up for a webinar, or commit to a demo. 

Sales reps have a lot of flexibility when it comes to pitching. There are several formats and delivery options available to suit the needs of any product, rep, or target market. 

Types of sales pitches

Phone Sales Pitch

Though cold calling (and, these days, phone calling in general) gets a bad reputation, it can actually be a surprisingly effective approach for a sales pitch. 

One of the advantages of a phone pitch is that it happens live, in real-time, so sales reps can gauge the prospects’ response and adjust their tactics accordingly. 

Phone sales pitches also make it easy for sales reps to show how much they’ve done their research as they deliver a highly personalized, value-driven offer. 

Pitching over the phone can also provide a natural segue into initiating an email conversation. 

Voicemail Sales Pitch

If you’re going to practice phone sales pitching, you’ll also want to master your voicemail sales pitch. 

With about 80% of all calls going to voicemail , chances are high that phone-based reps will need to rehearse exactly what they’re going to say when they hear that beep. 

And with so little time in the day (and the depressing statistic that only 5% of voicemails ever get returned), your voicemail sales pitch needs to be intriguing enough that it compels the prospect to give you the time of day, listen to the message, and call you back. 

Email Sales Pitch

The email sales pitch is a great tactic for sales teams that need to pitch to a large number of prospects. Reps who use this format get the benefit of being able to pitch to prospects anywhere, at any time. 

Sales pitch examples: A/B testing

Still, for all of its conveniences, email sales pitching comes with its own set of challenges. 

Standing out in a prospect’s inbox, for example, is no easy feat. People receive over 100 business emails per day , so reps need to know how to cut to the chase immediately (bullet points are great for this). Even the subject line can become make-or-break for some messages. 

The best way to use an email sales pitch is to focus on one or two primary points, and stick to them throughout. Remember, your main goal is to initiate further conversation; you can pick up where your email left off the next time you speak. 

Social Media Pitch

Sales pitch examples: Social media pitch

Instead, look for ways to use social media that will hold up as timeless. 

Social media pitching is great for increasing brand awareness and establishing credibility. It allows sales reps and prospects to engage in a casual, easy way that helps build rapport and trust. 

Presentation Sales Pitch

The terms “sales pitch” and “sales presentation” are sometimes conflated. And for casual purposes, that’s mostly fine. 

But in technical terms, a presentation sales pitch is one that includes a sales deck. 

The sales deck is the presentation component — a visual supplement (including images, copy, graphics, charts, etc.) that improves your pitch. Tools like PowerPoint, Google Slides, and Keynote can help sales reps of any experience level create sales decks for presentations. 

Over 90% of the information that’s transmitted to the brain is visual, so having the ability to present with visual aids is a huge advantage. 

Sales pitch examples: Presentation sales pitch

For a really polished presentation, email and/or print a PDF copy of the sales deck for the prospect, so they can review it on their own time and share it with other relevant decision-makers . 

Website Sales Pitch

Some sales teams use their company website to help them make their pitch. 

A website sales pitch includes any strategic messaging and/or content placed on the page that’s designed to capture prospects’ attention and encourage them to take the next action (e.g., fill out a form, call a sales rep, etc.). 

One of the biggest advantages of using the website to assist the sales pitch is that this format can be very effective at showcasing your brand values without coming across as too sales-y.

Follow-Up Sales Pitch

Sales pitch examples: Follow-up sales pitch

Elevator Pitch

“ Elevator pitch ” is the long-standing nickname for a sales pitch, and is named for the way salespeople need to pitch — quickly! Reps can get into the right mindset for an elevator pitch by imagining that they need to get their points across by the time the listener arrives to their floor. 

This is one of the shortest types of sales pitches, usually clocking in at 60 seconds or less. Be quick, be honest, and be friendly. The elevator pitch exists to make connections and is an invitation to learn more — don’t make it more complicated than that.

Sales pitch examples: elevator pitch template

Sales Pitch Example #1: The Elevator Pitch

In today’s day and age where everyone is on the go, the elevator pitch is a necessity. People simply don’t have the bandwidth for a full-length presentation — especially when they’re only just exploring their options. 

>>Example: Check out this example in which a G2 rep pitches his product with authenticity and enthusiasm in under 20 seconds. 

Social proof (i.e. data from case studies, quotes from testimonials, etc.) is one of the most powerful things you can include in a sales pitch. 

Just make sure you find a balance between sharing what other people think versus sharing what you can do specifically for that prospect’s unique challenges. 

Sales Pitch Example #2: The Product Demonstration

Sometimes, there’s really nothing like the real deal to get the prospect hooked. A live product demonstration can be incredibly compelling. 

>>Example: Check out the way the founder of Scrub Daddy scrubbed his way into three different Sharks’ hearts (who ended up arguing for the right to work with him!) and earned his company a lucrative investment. 

Watching this video, there’s no denying that the product works. The interested Sharks have absolutely no skepticism about the product or its claims; in fact, the best-fit Shark is actually excited to give him the money — all because his product demo spoke for itself.

Sales Pitch Example #3: The Pain Point Pitch

Here’s another Shark Tank example, and the entrepreneur in this pitch knows exactly how to dig into his market’s pain points: by talking about their children.

It’s clear by their body language here that every Shark — even those who are too old, at this point, to have kids in daycare — knows exactly the struggle that Mr. Brightwheel describes in his introduction.

The universal frustration faced by teachers and parents alike is so poignant that all he needs to do is describe it for a minute or two, and it brings even empty-nest parents right back to those chaotic early years.

Sales Pitch Example #4: The Two-Sentence Pitch

The Two-Sentence Pitch (also sometimes called the 12-second pitch) has a very specific framework.

First sentence: Complete (but brief!) summary of what your company does. 

Second sentence: What sets your company apart from competitors.

That’s it! This structure is helpful for beginning conversations with investors. It’s also sometimes used as the introduction for a slightly longer elevator pitch. 

>> Example: Here’s the two-sentence pitch in action.

Yesware is a sales engagement platform that helps sales reps increase productivity, improve engagement with prospects, and guide team-wide data-driven decisions. We integrate with Gmail, Outlook, and Salesforce in under 60 seconds, giving reps access to data directly in their inbox. 

This pitch is short enough that the specific language and other components can easily be A/B tested to find the perfect combination of words, gestures, pauses, etc. 

Sales Pitch Example #5: Don’t You Agree?

This presentation pitch example is a bait-and-switch approach that leaves your audience agreeing with you.

Here’s how it works :

  • Start with an undeniable truth.
  • Make a bold claim that contrasts it. One that should stir up some furrowed brows.
  • Why they should agree + Solution.

>> Example:  Here is a set of slides by Drift that does this well. The breakdown of the pitch:

Sales pitch example: Drift

Truth : Tech has taken over our lives.

Bold claim : Forms, emails, and calls are the enemy. (Keep in mind that this is being pitched to marketers and salespeople, who rely on these channels for leads and customer communication.)

Why + Solution : Tech makes us treat humans like faceless leads. We should be focusing on creating real conversation and solving needs. Meet Drift.

The beauty of this approach is it makes us think differently. Deep down, we all want to push our teams ahead. Doing so requires innovation and change. Your pitch introduces a new line of thinking that helps your audience become a change agent for their team.

Want more? Here are 7 of the best sales presentation slides   from companies like Facebook, Uber, and LinkedIn.

Sales Pitch Example #6: Start With a Story, Segue Into Your Pitch

Storytelling captivates us as an adult just as much as it did when we were a child.

Our brains literally react to them. Stories trigger the release of a trust hormone called Oxytocin. When storytelling in a sales pitch , this chemical reaction promotes connection and empathy.

>> Example: See this story by Amy Cuddy . (The pitch here is that we really can fake it until we make it; our body language informs our perception of ourselves and others’ perceptions of us, thereby shaping our outcomes.)

Here are the details to include in your story (with the speaker’s filled out as an example):

What : A car accident threw her from the car, dropped her IQ, and took her out of college.

When : Age nineteen

Why it matters : Amy overcame the odds by faking it until she made it. She realized that adjusting her body language shaped her mind, her behaviors, and her outcomes.

Pro Tip : Keep your story short. You should hit on all of the details above in less than 2 minutes. Here’s an example of what not to do: a seventeen-minute story by LEGO®.

Sales Pitch Example #7: Start With a Stat

Sharing data during a sales pitch is a surefire way to demonstrate your credibility. It shows that you’ve done your research and that you understand how their problem affects them in a very tangible way.

How it works: Start your pitch with a statistic that highlights the problem the prospect faces. 

>>Example: Let’s imagine your sales team sells onboarding software for new hires. Your product is designed to cut down on wasted time training new employees and reduce employee turnover. 

Did you know that disengaged or poorly-trained employees actually cost companies money? Employees with low engagement cost their organizations approximately 18% of their salary. And that’s not to mention the fact that it costs anywhere from $7,500 to $28,000 (or more) to hire and onboard a new employee.

This is an effective intro, or “hook,” because it immediately gets the prospect thinking about their own budget and bottom line, and how to avoid the consequences mentioned in the statistics.

Sales Engagement Data Trends from 3+ Million Sales Activities

Sales Pitch Example #8: The Demo Principle

What do late-night infomercials, Costco samples, and magicians have in common?

They show you what they’re pitching firsthand.

The theory here is that the cost of time and resources it takes to give a demo is worth it, because the net profit from sales outweighs the net profit of sales without a demo.

How to do it : List out a table with two columns: bells and whistles go on the left; the end benefits go on the right. Cross out the bells and whistles; demo and sell the end benefits.

>> Example : Watch this carrot slicer show passersby about an easy peeling experience. Notice how little he talks about features of the peeler, because you can see them for yourself.

Sales Pitch Example #9: Give Perspective Based on Your Audience

When you’re pitching, you know the thing you’re trying to sell like the back of your hand.

But you need to know your audience like that, too.

It’s the key that helps bring their point of view to yours. And it’s one of the most easily overlooked secrets behind a successful sales pitch.

Most pitches make the classic mistake of jumping right into selling.

How to do it right on your own : Ask your customers to pick their brain. Why did they choose you? What benefits were they excited to see? Why do they keep coming back? Lead with that.

>> Example: Watch Mark Cuban explain what he did when he was faced with selling Mavs tickets when they were the worst team in the league. (Start the video at 1:01.) He reframes the game experience as a way for parents to create lasting memories with their children — memories like the ones they still have with their own parents.

Sales Pitch Example #10: Use Emotional Appeal

Another thing that works in Mark Cuban’s pitch is that he uses nostalgia.

Triggering someone’s emotion drives them to act.

Think about it: It’s why panhandling works : it sparks sympathy, which compels us to give.

How to do it on your own : Identify your audience’s business and/or personal values. Show how your pitch relates to their own values. ( Yesware , for instance, relates to its users by being built to save them time and increase their productivity every day.)

>>Example: See this Shark Tank pitch , where a company founder gets two sharks tearing up by getting them to commiserate with the risks of starting a new company.

Using content in your pitch that strikes an emotional chord is one of 7 proven sales techniques to close a deal and get to “yes.”

Sales Pitch Example #11: Educate and Inspire

The way we grow in life, love, and our careers is by learning.

On the flip side of that, one way to help others to grow is to educate. And not in a way where you push your opinions. You need to lay the groundwork with facts they don’t know.

How to do it yourself : Use specificity. It’s a persuasive technique to make your points more believable.

>>Example: Here is a video pitch from CharityWater .

It lays out these important facts:

  • Some people have to walk 4 hours a day to get access to drinking water, and even then it is contaminated with dysentery and cholera.
  • Drinking dirty water each year kills more people than intense violence like war.
  • The water crisis is solvable. There is enough water in the world.

Sales Pitch Example #12: Use the Pique Technique

What was the first thing you did when you woke up this morning?

It’s the opening line of the video example above, and it captures viewers.

The thing is, when you’re selling to someone who doesn’t want to be sold to, jumping into a standard pitch is a fast turnoff.

The Pique Technique is where you make an odd request or ask a question that leaves your audience wanting to know more. They wonder why you’re asking, and that keeps them focused.

How to do it yourself : Make a small request of your audience, or ask them a question that’s easy to answer but leaves them wondering why you’re asking in the first place.

>> Example :

Sales pitch example - pique technique

Sales Pitch Example #13: Paint Them a Picture

You think what you’re pitching is great, right? Well, the best way to show your audience this is to give them your POV.

How to do this : Think of the end effect of whatever you’re pitching. What does it feel like? Use a metaphor to explain it to your audience. You’ll need three or more points of similarity between the thing you’re pitching and the thing you’re comparing it to.

Because this can be tricky, here are two examples:

>>Example 1: Joe MacMillan compares the first web browser to driving through the Holland Tunnel:

Points of similarity:

  • Possibility to be able to go anywhere
  • Excitement of what is to come
  • The anticipation of everything being laid out before you

>>Example 2: Don Draper pitches a slide projector wheel by describing it as a time machine:

  • Goes backward and forwards
  • Takes us to a place where we ache to go again
  • Lets us travel to a place where you know you’re loved

As Don Draper says, this technique helps your audience to create a sentimental bond with whatever it is you’re pitching.

Sales Pitch Example #14: Use Flattery

We all have some level of self-doubt.

Which is why flattery is so effective.

It replaces our self-doubt with self-esteem. This subconscious effect holds true even when the offeror has an ulterior motive and the person you’re complimenting sees your ulterior motive .

>> Example:

Sales pitch examples: use flattery

Check out 5 more email examples of personal selling  in action.

Sales Pitch Example #15: Show Them That Their Time > Your Time

This one makes you stand out because 98% of sales pitches make a valiant assumption.

One that ruins their shot — despite the effort put into writing and setting up the nurture.

They assume is that their time is more valuable than their prospects.

The mindset is “I put in 1 minute of research, so I’m warranted to ask for 15-30 of yours.”

Because “I think this is a really good fit.”

Who cares? The trash can.

Instead, show them you spent more time researching than you’re asking for.

>> Example: See the example below. First, Asher runs an audit to pitch. Then, he reaches out through LinkedIn Messaging and email to send me the audit directly.

Within the same hour, I then received this with the audit attached:

Sales pitch examples: LinkedIn

Keep the following tips in mind as you practice and perfect your sales pitch. 

Research…a Lot

As fast-moving as most sales pitches are, they require a tremendous amount of research ahead of time. 

For a sales pitch to be effective, the rep who’s delivering it needs to be on top of everything from product knowledge to customer knowledge, to market trends and predictions. 

Solid sales pitch research means understanding: 

  • The prospect’s pain points , needs, challenges, and preferences
  • The appropriate channel for distributing the pitch 
  • The decision-makers at the prospect’s company, and how to reach them
  • Which questions and/or objections may be presented during the pitch

The more thorough your research, the more personalized your pitch will be. 

Make a Connection

Although it’s hard to measure, a lot of your success with sales pitching will come down to how well you make your first impression. 

Avoid the temptation to launch directly into your pitch content, no matter how limited your time. 

Instead, be the leader in building rapport. Make an effort to make a connection, and (of course) always remember to pitch with honesty and integrity. 

Start With a Strong Opening

You only have a few minutes to pitch, so the first few seconds are key. The opening of your pitch (sometimes called “the hook”) is one of the most important parts to master. 

To add curiosity and engagement to this section, consider starting by asking a question or sharing a relevant statistic. 

Work on Your Messaging

Regardless of the format of your pitch, always ensure that your brand messaging and value proposition are communicated clearly. 

Sales pitch tips: Unique selling point (USP)

Numbers are precise and definitive — sharing statistics and data during a sales pitch can give prospects something tangible to reference as they contemplate more about your offer. 

Nail Your Next Steps

Remember, the point of a sales pitch is to get the prospect to agree to the next step in the process. 

To that end, sales reps need to make sure that they know exactly what they plan to ask for after their pitch. 

Whether you want a meeting, a demo, or simply an email address, make sure that you have your specific ask ready (along with any materials you need to make it easy for them to say yes). 

Although every sales pitch is different, there are a few components that are common to just about everyone. 

Use the following list to help you create a sales pitch template for your team. 

  • Introduction: Make friendly introductions and build rapport. Pay attention to the prospect’s body language, and adjust your approach accordingly. 
  • Problem/Pain Points: Many sales reps find it effective to start their pitch with a question, or with a surprise-factor statement relating to the prospect’s pain point. The idea is to get them feeling a bit unsettled at the beginning so that by the time you finish your pitch, they are relieved to hear about your solution. This is where you get to the heart of the “why” for the prospect. 
  • Value Statement/Value Proposition: As clearly and concisely as you can, explain your company’s value proposition and unique differentiators. The way you describe your USP should be action-driven and results-oriented. Avoid overly technical jargon or complex explanations. 
  • Proof Points/Customer Stories: Social proof is powerful enough that it should always be included in a sales pitch, no matter how limited your talk time is. Snippets from case studies, testimonials, and online reviews are all great resources that prove other customers trust you; internal data and success stories can also be very compelling. 
  • Closing Question/CTA: At the end of your pitch, it’s time to talk next steps. Some reps choose to end their pitch the same way it began: with an open-ended question . This can put the ball in the prospect’s court and help guide them into the next stage. If they don’t get there on their own, though, it’s up to you to be firm and make a direct call-to-action (i.e., Can we set up a demo for Thursday? How’s 2:00pm?). 

Remember, it’s important to always connect the dots and put your prospect first.

These sales pitch examples use tactical strategies that are easily replicable but must be catered to your specific prospects.

This guide was updated on November 22, 2023.

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How to Give a Killer Sales Pitch (+7 Winning Examples)

January 24, 2019

by Charlotte Powell

sales pitch speech assignment

After months of research and appropriate internet stalking, you finally have a meeting with the prospect you’ve been chasing.

Now, it’s time to pitch like your life depends on it, but, suddenly, you find you have no idea where to begin.

Steps included in a killer sales pitch

  • Press the pain point
  • Know what you're selling
  • Be engaging
  • Use storytelling techniques
  • Use slides wisely
  • Test tech repeatedly
  • Deliver the right message in the right place at the right time

So, what do you do? Probably what the rest of us do in that situation – Google. Well, the internet is a crowded place. In the interests of saving you time, we’ve found seven videos that highlight seven different aspects of what makes a successful sales pitch.

TIP: Learn how customer relationship software ( CRM software ) can help you close after your sales presentation.

How to create the perfect sales pitch

We’ve focused on content (make it customer centric), delivery, tech, and timing to give you an all-round picture of what you need to consider as you prepare for your sales pitch. 

Are you ready to do this? Let’s dive right in.

1. Press the pain point

This Shark Tank pitch for an app used by kindergarten teachers to share information with parents taps straight into an emotional pain point: Parents don’t know what their kids are doing all day.

The guy pitching introduces himself as a parent and talks to the Sharks as parents, effectively saying, "I am one of you. I felt the pain that you feel, and this is the solution I created to that problem." His pitch also includes cute videos and pictures of kids, which doesn’t hurt.

Shark Tank example

Let's watch the following pitch as seen on ABC's Shark Tank. After you've watched, come back here to discuss. 

The reason this pitch is so effective is because it’s entirely customer focused. It begins by emphasizing the problem – an essential focus for any good pitch – and goes on to briefly address all the benefits of the solution without worrying about the tech at all.

Remember, people buy for emotional reasons. So, it makes sense to focus on benefits, rather than features. Those benefits might be different for different customers, so don’t take a one-size-fits-all approach to creating your pitch. If it’s customer-centric (and it should be) then you might need to change the focus of your pitch when talking to different types of customers.

2. Know what you’re selling – it’s not a product

Have you heard the expression ‘sell the hole, not the drill’? It’s that whole features vs. benefits thing again, and, in this case, it’s based on the premise that people don’t buy a drill because they want a drill. They buy a drill because they need to make a hole.

The Brightwell pitch above is a great example of selling to the problem, and so is this clip of Mark Cuban talking about how he sold basketball tickets for a losing team.

Mark Cuban interview

Cuban understood that going to a basketball game isn’t about watching a team win or lose; it’s the whole experience. Somewhere to take your kids, make memories, soak up an atmosphere, and feel like you’re part of something bigger than yourself. That’s how he pitched tickets, and that’s how he made sales.

When you’re writing your sales pitch , think about what your product means to people and all the broader implications that impact might have. Don’t just say your product saves time; give examples of what that time saving means. Don’t just say it saves money; think about what that money could be spent on.

3. Be engaging

If you want to build enthusiasm for what you’re offering, you have to show enthusiasm. Your customers want to hear it in your voice, see it in your face, and read it in your body language. If you’re nervous, your customers will feel nervous – and nervous customers don’t buy. If you’re bored, your customers will be bored. If you don’t want to be there, neither will they.

Your presentation style is a key factor in the success of your sales pitch, so it’s crucial that you engage with your customers. Connect with them on an emotional level – whether that’s with warmth, humor, or empathy. You need that emotional hook in order to reel them in.

Most enthusiastic pitch ever

If you want to know what engaging looks like, take a look at this guy pitching Party On Demand at Startupfest. Sure, it’s not everybody’s style, but there’s no doubting his enthusiasm for his product – and it’s clearly infectious, judging by the reaction of the audience.

4. Use storytelling techniques

Storytelling is a fundamental aspect of sales pitches. We use it to paint a picture of what life could be like with our product. We use it to dramatize the pain point customers are already experiencing. We use it to build engagement and elicit emotional responses to seemingly emotionless objects.

It works because the conventions of storytelling are so engrained in the human psyche that we’re all programmed to respond to them – not just emotionally, but chemically. We look out for characters to identify with, situations we recognize, and journeys we can relate to.

We know that all stories have a beginning, a middle, and an end. So, we understand that we ought to be listening for that arc, which (hopefully) means we’re engaged with what you’re saying while we wait to hear the outcome.

Storytelling TED Talk

David Phillips gave an excellent TED Talk about the magical science of storytelling and why it’s so effective. The whole thing is worth a watch, but for a great lesson in the power of storytelling – how it increases focus, memory, and creativity – skip to the six-minute mark.

5. Use slides wisely

It’s tempting to put everything you want to say into a slide deck to prompt you as you pitch. Equally, with all the potential of modern technology, you might want to say it with video, but we advise against that.

Sales is all about the relationships formed between people. If you read off a screen or put it all in a video, really what you’re saying is, "You don’t need me." And if they don’t need you, they won’t buy from you.

Dragon’s Den pitch

That’s not to say slide decks aren’t useful. Used wisely, they can emphasize and illustrate your point. Take a look at this example from Dragon’s Den. These guys are using their slide deck to illustrate their sales story. (Note: They also use storytelling techniques, push the pain point, know what they’re selling, and are reasonably engaging.)

In the first slide, they even use the image as a kind of punch line to illustrate the pain point Brand Yourself solves – and it gets a smile out of the typically severe Dragons. The slides showing what the product offers are pretty clear and interesting to look at, but the entrepreneurs don’t spend time running through the specifics of what’s on screen.

It’s not necessary. The Dragons can read it for themselves if they want to, but really their attention is – rightly – focused on the gentlemen speaking.

TIP: Learn how a free slideshow maker can enable you to craft the perfect sales deck.

6. Test your tech, then test it again

Ask anyone about their experiences of PowerPoint presentations and – no doubt –they will talk about the frustration and the awkwardness of PowerPoint failures.

Sometimes, slide decks just flat out don’t work or computers time out; the mouse runs out of batteries or the screen is inexplicably blurry and unreadable; they cut your presentation time in half and, suddenly, you have to skip over slides that seemed unmissable when you put them in the deck.

PowerPoint can be a nightmare, but there are a few things you can do to prevent some of the basic failures: Test your tech, practice your PowerPoint, and test and practice some more – on location when possible.  If you're remote and you'll be using a screen sharing tool , make sure your desktop is ready to go as soon as you start, so your prospect doesn't have to see you fumbling around in your tabs. We love tablets for delivering presentations because the intuitive swipe and tap cuts out the mousey middleman and makes for a much more fluid experience.

But what happens when things go wrong, despite your best efforts? That right there is the main reason not to lean on your slide deck to tell your story for you. If it only enhances your presentation and doesn’t work, then it's no biggy. You can carry on without it.

Though your gut may want to wait and see if the error can be fixed, your customers are unlikely to stay with you while that happens.  It's better to continue with your presentation and make sure that what you have to say is so engaging that you don’t need pictures. You can always email the presentation over to your customers if there is something in particular you need them to see.

iPhone X failure to launch

People root for an underdog. So, if you can win them over in spite of technical failings, chances are, that’s going to be the start of a beautiful relationship. The best thing to do is keep going. And – don’t worry – it happens to the best of us.

Remember the iPhone X launch?

7. Right message, right time, right place

So much of delivering a killer sales pitch is being the person with the right message at the right time in the right place.

You might be pitching in a meeting scheduled months in advance or off the cuff at an industry event. Regardless, your success will usually come down to knowing your product and knowing your customer – and getting to them at the right time.

So, how do you do that? A lot of research.

Keep abreast of where your prospects are at – both in terms of business and physically (which events they are going to). Watch for signs they may be interested in your offering and make the most of them. Connect with them on social media with the aim of adding value, not pitching over LinkedIn messenger. Make sure there’s plenty of positive, educational content out there putting your name under their noses. And when your time comes, seize the day.

Cold calling pays off

That’s a difficult thing to find a real video of online. So, instead, our final video is a clip from, " The Pursuit of Happyness ," in which Will Smith’s character is cold calling. He takes a risk that pays off, putting him in the right place at the right time.

It’s time to crush your sales presentation

Hopefully these clips have inspired you to give the best sales pitch ever.

Remember: you need customer-centric content that tackles problems not products; an engaging delivery that draws your audience in; storytelling techniques that keep them on the hook; and a slide deck that supports your pitch – without taking over. Then practice, practice, practice until you’re confident you can do it at any time and anywhere – you never know when the opportunity might arise.

Ready to make your sales team even more productive? Learn how sales forecasting can help your team predict the amount of pipeline closed in 2019. 

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Charlotte Powell is the head of creative at iPresent Ltd, which works to bridge the gap between marketing and sales. iPresent helps companies present more effective, controlled content from a tablet or browser – creating a more productive and successful sales team. It’s Charlotte's job to make sure the brilliant tech behind iPresent's product looks impressive in the most user-friendly way possible, while working with her team in the U.K. and U.S. to get the message out there that iPresent can really help to transform businesses through a variety of marketing avenues

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The Perfect Sales Pitch: Examples, Templates, and Best Practices

sales pitch speech assignment

Overfamiliar, aggressive, awkward — we’ve all been on the receiving end of a terrible sales pitch from a pushy seller.

But sales pitches are so much more than an uncomfortable phone call or an unwarranted email. In fact, a great pitch should make a buyer’s life better by connecting them with products and solutions that solve their most urgent problems.

How can you maximize the potential of your sales pitch? In this guide, we’ll reveal the secrets to ensuring your outreach is pitch-perfect by answering common questions like:

sales pitch speech assignment

  • What is a sales pitch?
  • How do you make a sales pitch?
  • What needs to be included in a sales pitch?
  • What makes a sales pitch bad?
  • How to deliver a sales pitch
  • Templates for sales pitches that capture attention

Let’s dive in.


A sales pitch is a well-crafted sales presentation that connects salespeople with potential buyers. The goal of a sales pitch is to catch a potential customer’s attention and convince them to learn more. Pitches can happen anywhere — via email, social media, or in person. A great sales pitch should pique the buyer’s curiosity and convey clear value.

For more on how to craft the best sales pitch, see what our team of sales experts has to say in the video below


sales pitch speech assignment

Creating an effective sales pitch is simple — just follow these five steps.

1. Research, research, and research some more

Great research will help build a foundation of value for your pitch, increasing the likelihood that your buyer will respond. Try to understand to whom you are pitching. What does their company do? What goals might that company have? What buyer persona are they most likely to fit in? Additionally, don’t forget to explore the customer’s story and profile — find out who they are, what their role is, and if you have any shared interests that might help you set the tone for the rest of the customer relationship.

2. Frame it around the customer’s needs , not yours

Talking about your product is the fastest way to get buyers to tune out. A winning sales pitch is about the customer, not you. Think about the functionality of your product and the value it provides for your potential clients. Are you reducing costs? Improving efficiency? Eliminating manual tasks? Buyers will respond more to the benefits of your product pitch than anything else.

3. Choose the right channel

There are many venues through which a sales pitch can be delivered — email, social media, or a phone call. Think about both the customer’s needs and their industry. Think about both the buyer and their industry. Mature, more established industries may respond better to more traditional forms of outreach, like a sales call. On the other hand, a highly innovative or startup company may prefer modern approaches, like a direct message through social media. That said, don’t stress over this stage too much; if you don’t get a response from one channel, it’s totally acceptable to try again via another one.

4. Make it personal

Next, think about personalization. Most reps use automation tools or work off a base pitch template, but that template should change based on how you are delivering your pitch and who it’s going to. For instance, you’d use different language based on whether you’re pitching a prospect via social media than you would through a sales email. You’ll also want to tailor your pitch so that the value and benefits you’re describing map to actual buyer pain points — after all, someone in healthcare will have very different needs than someone in manufacturing.

5. Tell the buyer what you want them to do

Finally, always end with a call to action. What do you want the buyer to do? Call you back or respond with times to meet? It’s critical that you close with a clear next step, so stay away from vague phrases like “What do you think?” Go for strong, timely, actionable phrases instead — check out the examples in the next section for more inspiration.


Now that you know how to make a sales pitch, let’s take a closer look at what the pitch itself should say. Regardless of channel, there are three main components to every successful pitch.

sales pitch speech assignment

Whether it’s the opening line of your cold call or the subject line of your cold email, your hook should capture your buyer’s attention. Great ideas for openings include:

  • Asking a question (“How would you like to increase revenue…”)
  • Share a data point (“Did you know that 60% of CEOs…”)
  • Reference a shared connection (“Saw that you were also a fan of…”)
  • Cut to the chase (“I won’t waste your time — just wanted to share…”)
  • Mention a recent interaction (“It was great connecting with you at…”)

After your hook, you should quickly explain why you are contacting your buyer and what your product can do for them. Keep this value prop short but enticing. Some key points to hit on include:

  • What your product is in plain English — now is not the time for marketing jargon.
  • Why the buyer should continue to engage with you using data, case studies, testimonials, or market research.
  • How will the buyer personally benefit should they respond? Do this by typing the benefits from the previous bullet to the buyer’s goals or objectives.

Call to Action

Finally, close your call, social, or email pitch out with a call to action, or CTA. Push to include a clear next step your buyer can take, like calling you back or responding with availability. Take a look at these examples:

  • When is a good time to chat about this more?
  • Would you be open to a call to hear more?
  • What is the best way to connect on this?
  • Do you have any availability next Tuesday for a quick call?
  • How would 15 minutes next week sound?
  • Does it make sense to connect for 10 minutes this week?


There are some sales pitch techniques you should avoid at all costs. Before you send your pitch or dial your customer, skim your pitch for any of these red flags:

  • “I” statements: Your sales pitch has limited real estate. Don’t waste it on talking about yourself.
  • Long pitches: The term “elevator pitch” should be taken literally. You shouldn’t take an hour to deliver your value proposition. A good sales pitch should be delivered in the time it takes a person to go from the lobby to the second floor.
  • Product pricing: Getting a buyer to speak about their wallets, or money in general, on the first interaction is a fast way to have them ignore you because you don’t sound interested in them or their journey.
  • Complicated explanations of product features or capabilities: During the prospecting stage, buyers aren’t ready to discuss solution details or look through an entire pitch deck.
  • Overfamiliar greetings like “How was your weekend?”: Unless you’ve met the prospect before, this will come off as creepy.
  • Generic pitches: If this pitch could work for any prospect, then it’s probably not tailored enough to capture a prospect’s attention.
  • Promises you can’t keep: It may be tempting to promise buyers the moon, but this approach will ultimately set them up for disappointment; be realistic and let the strength of your product speak for itself.

bad sales pitch example


Any inside sales rep will tell you that pitching is hard. No matter which channel you work through, engaging with customers is a nerve-wracking experience. But it’s not impossible.

The key to delivering a flawless pitch is to stay confident. And the way to build confidence is through preparation. Here’s how:

  • Practice your pitch live before you deliver it . While it may seem silly to recite a pitch to your roommate (or your pet), live practice is one of the most effective ways to work out the kinks in your delivery so you’re fully comfortable speaking in front of prospective clients, even if you’re pitching through a digital channel. — so it’s best to start honing your live pitch delivery skills sooner rather than later.
  • Keep buyer profiles on hand. In general, most pitches will be done remotely via phone calls, social media outreach, or email. Take advantage of the fact that your buyer isn’t in the room by keeping your account reach on hand during interactions. Think of these notes as a security blanket. Sure, you could deliver the pitch without them, but in the event that your nerves get the best of you, you can recover quickly and discreetly.
  • Know what your next step is. Don’t get caught flat-footed when a customer says “yes” to your pitch. Especially for live interactions, it’s important to know what your next step looks like. In some cases, this may be as simple as asking a buyer for time to set up a demo. But buyers may want to talk shop while they have you — so be prepared to dive deeper. It can help to keep a sales play or discovery call deck on hand to guide you through a more in-depth conversation, should the need arise.

sales pitch benefit


There’s no one right away to craft a sales pitch. That said, these sales pitch examples can help your sales team get started — just don’t forget to personalize using the strategies we discussed earlier for the best conversion rates.

1. The Shared Connection

This approach is useful when you and your buyer have something in common outside of work, like a shared hobby or alma mater.

Hi <<>>,

Reaching out as we’re connected on LinkedIn, I found your recent post about the best restaurants in Seattle super handy. Your suggestion to “eat outside our comfort zones” was a great reminder to be more adventurous in my dinner choices.

And in the spirit of trying new things, I wanted to share our latest research with you. I would love to connect to walk you through the report and get a sense of your near-term goals.

Would you be open to this?

2. The Data Dump

Data is a great way to catch buyer attention, especially if it can help them make the case to their team for your product.

The bad news: marketing burn is all too real these days. The good news? Help is on the way. New research shows that our platform can deliver:

  • 72% increase in buyer engagement
  • 50% in open-rates
  • 20% decrease in attrition

How does 15 minutes next week sound to walk through how our customers achieved these numbers with our platform?

3. The Celebratory Moment

Eventually, one of your pitches will coincide with a big moment in a buyer’s life. As long as it’s appropriate, leverage that moment to build a connection.

Congrats on the recent promotion to Senior Program Manager! As you settle into your new role, curious to see how you’re approaching project management?

Did you know that a simple reduction of two manual tasks can win you back five hours a week?

Our platform makes it easier than ever for you to focus on the work that matters. If it makes sense, I would love to connect more on what we could do for you to make your day more efficient.

Do you have time next week?

4. The Incentive Follow-Up

Finally, this is a great template to use when leads are tepid or unresponsive — especially when paired with a personalized message.

With the weather cooling down, wanted to see if you’d be interested in a virtual coffee? Again, I would love to connect on our solution and fill you in on the use cases your peers are currently using our platform to solve. If not, enjoy a coffee on me!


Sales pitches don’t have to be an awkward experience. With these sales pitch ideas and techniques, you should be able to craft a sales pitch that strikes all the right chords with your target audience, ensuring your outreach is pitch-perfect and gets your buyers to the next step of the sales process every time.

Ready to put your pitching skills into action? Explore how Highspot makes engaging customers easier and more effective than ever .

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How to Deliver an Effective Sales Pitch, with Examples

March 5, 2021 - Julian Mayhew

Many people find delivering a sales pitch the most daunting part of becoming an entrepreneur but to generate business you need to effectively sell your products or services.

Delivering a great sales pitch can be the difference between securing a contract and failing to do so, or persuading a business to fund you rather than going it alone.

You’ll have to learn your client’s needs, learn what their problems are, and find a solution that fulfils all of their requirements. Only then can you present the pitch to close the deal. In this article, we discuss how to deliver an effective sales pitch.

Article contents

  • Preparing for the pitch

Pitch introduction

During the pitch, ending the pitch.

  • How to practice

Sales pitch preparation

Pitch to the right person.

Ensure that you’re pitching to the people that approve purchases; those that make the decisions about buying products or using services. Find out who the decision-makers are in the company and request to pitch to them because it’s a waste of everybody’s time if you’re speaking to the wrong people.

Research the company

The fundamentals of forming an effective sales pitch is understanding your prospect, their company and their industry. Without this you cannot tailor messages to target unique concerns. You need to research your prospect and find out:

  • Who are they?
  • How long have they worked in this industry?
  • What background do they have?
  • What does this company do?
  • What problems do they have?
  • Who are their competitors?

Also research the prospect’s industry to find common problems and think about how your product or service can help. Consider asking contacts, that work in this industry, about the problems as this allows you to hear your target audience describe their industry’s problems in their own words which is incredibly valuable.

Remember that you’re trying to find out what this client’s specific business needs are and how this links with what you’re selling, so ask yourself what will they gain by working with you?

Tailor the pitch to the client

Clients will immediately see through a pitch that has been reworked from an old one. To grab their attention you need to show them that you care about their business and have done the research to tailor your pitch to them. There are four simple ways to do this:

1. Find out what you can online – as described above

Also look up their profiles on LinkedIn and study the company’s website and social media sites.

2. Ask them questions before the pitch

Before you begin writing a pitch you should find out what the  client weaknesses  and needs are. No client will begrudge you doing your homework before the pitch and it will add a huge amount of value to it.

3. Use the client’s own words

Every company has their own jargon and set of ‘sayings’ or ‘mottos’. Integrating these into your pitch will resonate with the client and show that you have tailored the pitch to them.

4. Show empathy

Relating to the problems of the client and showing empathy with them will clearly put you on ‘their side’. This will help you to position yourself as a solution and will increase your chance of pitching successfully.

Anticipate objections in sales

Anticipate objections

A common point wherein sales pitches fall down is when the solution is challenged. The client may see a problem or want to know more about an aspect of the proposal and you need to be ready to answer these questions quickly and effectively. Failing to do so will make you seem underprepared and unreliable.

Whilst you do want to focus on the highlights of the pitch, you also need to pick it apart and challenge it so that you can identify the weaknesses. Identify at least ten of the most likely reasons why someone might say they don’t need or want your product/service and prepare clear and succinct answers to these.

The  most common sales objections  are: Budget, Authority, Need and Time (BANT).

Rehearse these answers so you don’t have to think of how to articulate them during the pitch. Instead you can focus on answering in a reassuring way whilst maintaining eye contact and using body language to communicate trust and honesty. You’ll be able to sharpen your responses even more based on the feedback received at pitches.

Give the presentation structure

An effective pitch has a structure that makes it easy to follow. A common structure follows this format:

  • What the client’s problem is
  • The solution
  • Agreeing to the next steps with the client

Whatever structure you decide on ensure that it’s simple as you’re less likely to lose the client this way.

Course promotion image

Dealing with nerves

Remember that you haven’t been invited to pitch for the purpose of being ridiculed – the clients wants to hear how you can help their company. Plan for  managing your nerves  by:

  • Avoiding consuming too much caffeine beforehand as this is a stimulant and can leave you feeling more nervous and shaky.
  • Preparing music or a podcast that you can listen to on the way to the pitch.
  • Find a  mindfulness exercise  you’d feel comfortable doing as you travel to the venue.
  • Master controlled breathing beforehand so you can engage in this right before beginning the pitch.
  • If you have time, engage in exercise beforehand. Exercising releases endorphins which reduce stress levels and make you feel better.
  • Recognise that it’s unlikely that the clients will know that you’re feeling nervous – you do not look as anxious as you feel. If you’re finding it difficult to hide your nerves you can use this energy to emphasise your emotions, such as, the excitement you feel at one of the product’s features. The emotion you display will hide your nerves.

Learn more about using  AI to practice your sales pitches .

Open the pitch with energy and a strong posture

First impressions  have a huge impact on your sales pitch so shuffling in and looking nervously around as you set up will ensure you lose the client’s attention. Instead, practice maintaining eye contact with each audience member for a few seconds and keep your shoulders open so that you seem friendly and approachable.

Open with enthusiasm and ensure that you speak clearly from the outset – if you’re nervous you may automatically speed up your pitch so if you notice you’re doing this pause, take a few breaths and then continue at a slower rate.

Use your posture to show that you feel confident and comfortable. Stand tall and straight without slouching, keep your feet shoulder-width apart and evenly distribute your weight on both feet. This shows you feel confident in your product/services, it also discourages nervous movements and opens up your diaphragm to help you speak loudly and clearly.

Keep it short

Don’t start the pitch with a long monologue about yourself and the company’s history. This information can be found online and it’s likely that the client has already viewed it. You can provide a brief summary but move on quickly as you have limited time to get to the content the client actually care about.

Use an impressive cover slide

People engage much more with information displayed visually as opposed to just text. It’s therefore vital that you show either clear images, diagrams and other visual material, keeping text to a minimum. A vibrant and  appealing cover slide  will capture their attention right away.

Practice Sales Pitching

Improve your sales pitching skills by practicing in interactive exercises with automated feedback on performance. Learn More

Offer a solution to their needs

A  study has shown that  “only 13% of executive buyers believe that a salesperson can clearly show they understand their business issues and articulate a way to solve them.”

The key element in every sales pitch is offering a solution to the client’s needs – this is where you should focus most of your attention. You need to outline the problems and present the solution as a saleable and actionable product.

You might think that your product is great so you want to talk about all of its features but your client isn’t interested in your product – they’re only interested in what it will do for them. How can you make their life easier, how can you help run their business more effectively and help them be more successful? Translate the features into your client’s benefits.

Focus on confidence when presenting

It’s easy to practice the content of your pitch but you need to work on how you deliver the message. Don’t be doubtful in a pitch, for example, avoid saying “I’m hoping that… I’m aiming for…” Absolutes are better, such as, “It will” – you need to reflect certainty as this shows that you believe in the product so everyone else should as well.

Your body language and voice need to project enthusiasm and confidence. Imagine that somebody who doesn’t understand your language is watching your pitch – they should still get the impression that you have confidence in what you’re saying, know what you’re talking about and enjoy talking about it.

Tips for confident body language:

  • Use the power pose (there is some  debate over how effective this is )
  • Maintain eye contact with the buyers
  • Use gestures to emphasise points
  • Match facial expressions with what you’re saying
  • Reduce nervous habits
  • Slowly and steadily breathe
  • Use vocal variety appropriately

For more details read our  8 Elements of Confident Body Language

Example of delivering a confident pitch

MIT’s 100K finale presentation:

MIT’s 100K finale presentation in 2015. The winner was Raptor Maps, a drone-based approach to monitoring crop health and yields. Watch team members Nikhil Vadhavkar and Forrest Meyen deliver the winning sales pitch!

Notice the following:

  • How they open the presentation
  • Confidence when presenting
  • Deal with questions at the end
  • Tell a story
  • Use positive body language

Use simple language

Your aim is to be clear and easy to understand. Don’t use jargon unless it’s standard in their industry. Remove unnecessary buzzwords, such as “synergy”.

Be genuine and listen

Clients should not feel bullied or forced into a choice and being pushy will guarantee a bad relationship. Go into your pitch focusing on how you can help your prospect because you’re already approaching the pitch in a way of putting their needs first.

The most effective sales pitches facilitate a two-way exchange between the seller and client – it’s more of a conversation. This dialogue helps build better relationships. So try to deliver the pitch in a way that prompts them to share information with you. The following tips can help with this:

  • Allow the client to interrupt
  • Ensure that you don’t have an exact script because this will come across as insincere – having talking points is fine but a script is not because each interaction will differ and it needs to be tailored to the client
  • Ask questions
  • Present information in which they can agree or disagree with
  • If you’re not comfortable trying to involve the client throughout your pitch, incorporate Q&A afterwards

When your client speaks really listen to them and don’t just wait for them to stop speaking so you can move on to your next talking point. No amount of preparation can replace thoughtful listening. Only then can you suitably address any apprehensions and decide whether your goods are the right match for them.

Also respond with thoughtful follow-up questions as this is crucial to understanding their needs and closing the deal. If you’re listening and asking the right questions you can adjust your message to attract the buyer.

Tell a success story

Clients  love to hear a story  about how you have helped another client and the more detailed you can be with this the better. Don’t give them an overly detailed account of how you helped, but be sure to provide some concrete numbers. Telling them that a similar company invested X and got Y in return will show them that what you are saying really works and has a proven track record.

Providing actual numbers to highlight improvement sounds significantly more impressive, such as this client saw their userbase grow by 3x, or this client increased their revenue by 10% due to our implementation.

Tell a success story in your sales pitch

Distinguish your product / services from competitors

You should describe how your product or service is different from competitors. It can be useful to ask the client about their experiences with similar products because this has the benefit of leading into why your product/service is unique and it also helps initiate a conversation.

Show value for money

Every client wants to see the value they will get form their investment. Make it clear how what you are offering will benefit the company. Diagrams, headers and testimonials will help you here. Give them impressive figures that they can jot down, remember and come back to when considering the pitch.

Course promotion image

Use visual aids carefully

If your product can be demonstrated then show this in your pitch.

Slides can be useful to structure the presentation and show certain aspects of a product’s benefits. But they can also be a distraction as you or your audience may start reading which can reduce the authenticity of your pitch. Also, static visuals can’t match your voice’s enthusiasm. Top salespeople deliver pitches without slides as this leads into conversation faster.

If you feel that you need slides then display a title that conveys the key points of each slide, include a visual element and include no more than three pieces of information on each slide.

Read our article on  using visual aids during a pitch .

Limit your number of solutions

It can be tempting to offer clients a large range of solutions at varying price points to ensure a sale, but this can actually be detrimental to the pitch. Keeping the list of options  down to a minimum  shows that they are well thought through and makes them stand out as the key solutions. If you have a wide range of solutions this may confuse the client.

Use the words of happy customers

Supporting your claims with the words of other clients can go a  long way . Statistics show that 5 reviews is the magic number for increasing online sales and the same principle applies in a sales pitch. Telling the client about a happy customer is one thing, but showing them how happy a customer is in their own words is another thing entirely.

Integrate your most complimentary testimonials into the pitch and you’ll be more likely to convert. Clients will believe the words of others and trust you more when they see how others have praised you in the industry.

Don’t pressure sell

One key thing to avoid in your pitch is the pressure sell. Using tactics like offering a discount if they sign up now will only put prospective clients off and drive your pitch into the ground. It is important that the client sees the purchase as their own decision based on well thought out business principles.

The best you can do is to lay the arguments for a purchase in front of them clearly and allow them to decide that this is the right step to take. As long as your call to action is strong enough then they will make the right decision in the time frame you have outlined for them.

Read more about this in our article:  Powerful Sales Techniques and Tips

Ask if clarification is needed

Sometimes a sales pitch fails because the client was not clear on some key features of your goods. Avoid this by providing them with a chance to ask questions and ask if they need more information on something.

This can also help: prompt a conversation between you and the client which can build better relationships, make you seem more genuine and it gets you to repeat and emphasise the value of what you’re selling.

End with a clear call to action

The final stage in any pitch is to end on a clear call to action. Tell the client what needs to happen in order for them to realise the results that you have discussed. Set some clear timelines of when they can see results if they meet your call to action. If you can tell a client that they can achieve a goal by a certain date then they will recognise that delaying is only to their detriment.

Don’t wait for your prospect to make the call to action – this is your responsibility and not doing this could lead to the relationship or meeting ending before you have met your reason for coming.

End your sales pitch with a clear call to action

Remember to close and agree to next steps

As it’s a dialogue you might forget to close, in fact a study found that 85% of the meetings between sellers and clients end without the seller ever asking for the sale. But closing is crucial.

You’ve done most of the work already, all you need to do now is  ask for their business . Don’t talk yourself out of the sale- ask for their business and don’t add any more information as you’ve already provided this. Avoid filling the silence and allow them to think before they respond. The close should feel like a natural progression from the rest of your pitch so asking for their business will seem like the next logical step.

You may need to negotiate with the client. You may get a “maybe” or a “yes” even if they’ve initially declined. Consider offering samples or trial periods.

After a client has decided to buy they want to get the best deal. There are rules:

  • Know your price  – know your numbers beforehand and decide when you have to walk away from the deal. If a client can’t afford to pay what your goods are worth then they might not be right for your business.
  • Be quiet  – let them do the talking, by not talking at the right time clients often negotiate on your behalf.

Deal with rejection respectfully and gracefully

You need to be ok with a “no” and go into the next meeting feeling positive and enthusiastic. The number of companies who won’t buy is always larger than the number who will so anticipate rejection, accept it gracefully and thank the buyers for their time.

Ask for referrals

If you have built up a positive relationship with your prospect ask for referrals to other potential clients. Ensure that you ask for a quick email introduction as a name and phone number is unlikely to generate a reply.

If you have been referred your pitch is likely to be well-received as you are already viewed as credible and worth listening to.

Ensure that you have a follow-up in place

80% of all deals are made in the follow-up so when you end the pitch and walk out of the door you want to already have your follow-up or at least a mechanism to follow up in place. If you leave with no means to contact the client then you will effectively be cold calling when you pick up the phone to make contact again.

But if you have a meeting lined up or a call in the diary then you can leave with a clear time frame for them to consider the proposal and reach a conclusion. This will add urgency without pressure and will increase your chances of success.

Send a follow-up email within 24 hours thanking the client for the meeting despite the outcome. If you made plans for next steps, such as setting up another meeting, getting a referral, sending more information etc., then include this in the message.

Continue to follow-up until you get a yes or a definite no. Never interpret a lack of response as a no. You have to be relentless.

Review and amend your pitch

Think about what went well and what didn’t and alter your pitch.

How to practice your sales pitch

Following the steps above will ensure that your sales pitch is clear, direct and effective, but there is still no replacement for practice. Making a sales pitch is much like acting in that you need to convey the message in a certain way to elicit the reaction that you desire. Very few people can make a great sales pitch on the first attempt, so you will need to practice.

Begin with a solid pitch that is ready to present to a client and read it through until you are familiar with each slide. You are then ready to practice.

Practice for a video-based sales pitch

Many people now deliver sales pitches remotely through online video conferencing platforms such as Zoom or Teams. We now have to build relationships with prospects online, understand their needs online, and present our solutions over video.

Video conferencing simulations allow you to practice delivering a sales pitch in a virtual setting.

Learn more about practicing for your video-based pitch:

  • Course: Video based sales pitching

Practice in Virtual Reality (VR)

Virtual reality allows you to practice different sales pitching techniques in a safe, realistic environment. You can practice high stakes situations, such as pitching to important clients, as often as you like until you are confident with your approach.

Sales pitch in VR

Practicing in this way also allows you to receive feedback on your performance. Through speech recognition and motion detection software, you can receive feedback on eye contact, number of hesitation words used, pace of your voice and other metrics.

Benefits of training in VR:

  • Load your own presentation slides into the virtual room to practice with
  • Instant feedback on your sales pitch
  • Eye contact feedback to help you engage with the clients
  • Prepare with realistic environments and audience
  • Practice high stakes situations as often as you like
  • Identify keywords you are saying and how often

Learn more about how you can practice in VR:

  • Course: Sales Pitch and Closing with VR


10 Sales Pitch Examples to Boost Your Close Rate

Gustavo Bianco VP of sales and customer experience at Nutshell

How you approach your sales pitch could be the difference between a hard no from your prospect or a high-value deal. As the saying goes, first impressions last, which is why we’ve compiled this list of sales pitch examples to help you get the conversation started on the right foot.

But what does a good sales pitch look like, and how can you design a winning sales pitch of your own? We’ll answer these burning questions and more below—so keep reading.

In this post, we’ll look at 10 sales pitch ideas that will help you create your own. We’ll also outline some good and bad examples for each.

Table of Contents

What is a sales pitch, the different types of sales pitches, how to structure your sales pitch, 1. lead with a question, 2. create a dichotomy, 3. tell a good story.

  • 4. Use Flattery (If It’s Genuine)

5. Follow the Rule of Three

6. create a sense of urgency, 7. let the product speak.

  • 8. Acknowledge the Prospect’s Emotions

9. Show Supporting Data

10. remember the customer, additional tips to dazzle your prospect.

A sales pitch is a concise, persuasive speech that explains what your product is, communicates its value, and encourages the customer to make a purchase. 

It’s your chance to turn a prospect’s interest into action. But it can also make or break a deal. If your buyer isn’t hooked by what you have to say, they likely won’t purchase your product.

You may develop a winning sales pitch structure based on your most common sales scenario. But there are different ways to engage with your prospects, so adapting your pitch to the situation at hand is crucial. 

The primary sales pitch categories you will likely encounter include the following:

  • Elevator pitch: This is a fast-paced pitch , typically used in situations where you have a limited time to grab your prospect’s attention and get your point across as quickly as possible. A no-frills pitch that gets right to the point in the simplest terms is the best approach here.
  • Email pitch: Executing your sales pitch over email can be challenging, especially when you consider that getting your prospect to open the email is half the battle. A punchy subject line stipulating your value proposition and a concise email with a clear CTA can go a long way.
  • Phone pitch: Pitching over the phone is one of the most common sales pitch types and comes with its own challenges. Consider the best time of the day to call your prospect, earn their trust by being honest, and talk and connect with them for the best results.
  • Social media pitch: A modern sales pitch approach, the social media pitch can lead to lucrative deals, but there are a few obstacles to navigate. To ensure you don’t look like a spammer, engage with your prospect on something specific and relevant you found in their profile and build on that while keeping things professional.
  • Video pitch: The video pitch method combines the advantages of in-person, call-based, and text-based pitches, which you can place strategically in messaging.

Want to learn from the masters?

The Sell to Win Playbook collects 55 of the best expert sales tips we’ve ever published. Download it today!


the Sell to Win playbook 55 expert sales tips to drive your success

Building a solid pitch requires some thought. With careful consideration, you can create a pitch roadmap to guide you through the conversation. When planning your pitch, try to stick to the following proven framework. 

Identify the issue

Step one is to highlight or pose a question related to the problem your product or service will solve. You could open with a real-life example or impactful statistic that illustrates the gravity of the issue and the need to resolve it.

Communicate your value proposition

Let your prospect know what your company offers and what sets you apart from the competition. Focus on the problem identified and what your product or service does to solve the issue. Highlight the benefits they can look forward to when working with you.

Explain the process

Next, you’ll provide the prospect with more details on how you and your team will help their business. What steps will you take, how will you approach them, and what makes your method unique? Provide as much detail as possible, but keep your explanation concise and engaging.

Establish trust

Building a relationship with your prospect begins with trust. And you can establish trust in several ways, including:

  • Case studies: Include an example of a company with a similar problem you’ve successfully helped with your product or service. Break down the nature of the problem and the steps your business took to resolve it.
  • Client testimonials: Incorporate statements from happy clients who have benefited from your product or service. Ask the client for permission to include their full name and company name as part of the pitch, as this will help you establish credibility.
  • Industry accolades: Has your company achieved any awards or reached a significant milestone? If so, mentioning these achievements will go a long way to developing trust.

Initiate a conversation

In closing, ask your prospect an open-ended question to spark a conversation. In other words, ask a question your prospect cannot answer with a simple “yes” or “no.”

Some examples include the following:

  • What risks could your business face if this problem isn’t resolved?
  • What are your company’s top priorities for the coming fiscal year?
  • What are some of the challenges you’ve experienced in delivering your product or service?

10 best sales pitch examples to increase sales

Now that we’ve pinned down the basic structure let’s dig into some of the best sales pitch examples to boost your close rate.

sales pitch speech assignment

Preferably a question that compels them to see their problem from a different perspective. If the question promises valuable information, they’ll want to know the answer and will stay engaged through the next part of the pitch. 

Good Example: A digital marketing sales rep might start a pitch with, “Did you know Instagram is currently working against you?” This question hints at important information that they’re missing and makes them reconsider their current social media strategy. The sales rep can then provide an answer that aligns with the value of buying their social media services.

Bad Example : If your question isn’t compelling enough, your customer might not stick around for more of your pitch. “Are you looking for a way to _____?” is a commonly used (but very ineffective) question that PhoneBurner warns against since it’s worded in a way that’s likely to elicit a “no” response. Your opening question should have your target dying to know more.

This pitch follows a three-step process. Start by stating a truth. Then, introduce another truth that contradicts the first truth. Finally, bring in your product and show how it can resolve the problem. 

sales pitch speech assignment

Good Example : In an episode of Shark Tank, the creators of DARTdrones used the dichotomy technique effectively in their pitch . They started by explaining that drones are a beneficial piece of technology. Then, they contradicted this truth by stating that drones are prone to crashing. Their solution was their training course for drone pilots. 

Bad Example : If your product doesn’t offer a realistic solution for the problem, the dichotomy won’t be effective . Make sure you draw a clear line between your product and the problem introduced in your pitch. 

As Ryan Dohrn says , “People remember stories 75% of the time. People remember facts and stats less than 1% of the time.”

sales pitch speech assignment

Stories are engaging. Once a buyer is emotionally invested in your story, they will be more likely to care about your product. But avoid introducing your product at the beginning of the story. It’s best to weave in your product during the middle or end once the listener is fully engaged in what you have to say.

Good Example:  During his pitches, Backroads CEO Tom Hale likes to tell the origin story of founding his travel company. Hale has always disliked mass tourism, and one night while working in Las Vegas he woke up in a cold sweat with a brilliant idea. He got to work and by 8 AM had a completed plan for Backroads, a slow-tourism outdoor-focused travel company. This story works with his prospects because it shows that there is authentic passion behind the product .  

Bad Example : If your story is confusing or boring , your customers won’t be interested. If that happens, they likely won’t feel the emotional attachment you were counting on. Remember, your company’s story doesn’t need to be a verbatim account of everything that happened—keep the good parts and skip over the filler.

16 sales process templates for B2B pipelines

Whether you’re building your first sales process or overhauling an existing one, these Nutshell-approved templates will give you a great head-start.


sales pitch speech assignment

4. Use Flattery (If It’s Genuine)

Like they say, flattery will get you everywhere. People like being complimented, so use this to your advantage during your sales pitch. Sure, the customer might realize what you are doing, but deep down, they’ll be pleased and will have a positive impression of your pitch.

“They only made this specific model of laptop in a limited run to test the market.”

Good Example : This suggestion from  Investopedia  is a perfect example of a sales pitch with the  right amount of flattery . As you can see, it doesn’t explicitly complement the prospective client. Instead, the sales rep  subtly  compliments the client. By mentioning this was a “limited run” product, the sales rep shows that the client is important or special enough for this exclusive product.

Bad   Example : If a sales rep over-compliments the potential customer, particularly on personal attributes (“gee, that’s the sharpest tie I’ve ever seen!”), it can feel  inauthentic or creepy . Make sure to present your flattery so that it comes across as genuine and helps build a positive rapport with the customer.

Instead of overwhelming your prospects with endless facts, choose three key elements that you want them to retain in their minds. This will help your buyer remember your product while helping you keep the pitch concise.

Good Example:  Of course, your product has more than three exciting aspects, but you need to  narrow down the key points  to make this pitch effective. If you pitch a food delivery app, the three points could be: 1) ease of using the app, 2) how quickly the food is delivered, and 3) customer satisfaction reviews. If you’re pitching a complex SaaS product with tons of bells and whistles, do as much research as you can upfront to present the prospect with the three benefits most relevant to their specific business.

Bad Example:  While simplicity is usually the best policy, it can also get you in trouble here.  Speaking from experience , we know that almost every CRM tool on the market claims to be easy to use, powerful, and affordable.  In a crowded market, you need to get specific.  So, what are three selling points  you  can make that your competitors can’t?

Have you ever thought you were about to close a deal only to have the customer drag their feet? It’s frustrating to put in the work only for a customer to delay the deal. During your pitch, it helps to create a sense of urgency so the customer will feel compelled to close the deal before they float away.

Good Example :  Play off of FOMO  (fear of missing out) during your sales pitch. Imagine a sales rep for an advertising agency pitching their services to a potential client. During the pitch, the sales rep should mention that they only have the bandwidth to accept a “few additional clients” at the moment. This shows the potential client that they need to decide immediately to avoid missing out on the opportunity to work with the agency. 

Bad Example :  Telling the client to “take their time”  or to “reach out when they are ready” doesn’t create a sense of urgency. Instead, this lets the client off the hook and encourages them to drag their feet. 

Words can only go so far. Instead of overexplaining the product, let the customers try it out for themselves. When a customer has the chance to see the product in action, they’ll understand how it works and why they need it. 

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‍ Good Examples:  In this video, you’ll see the salesman Joe Ades demonstrating his product in New York City’s Union Square. Yes, he’s still talking about the product. But as he speaks, he peels the carrots. With a product like a vegetable peeler, showing how it works is more effective than just talking about it. United Building Maintenance uses an effective tactic to differentiate its commercial cleaning company. When their sales reps arrive at a prospective client’s building, they walk the halls and speak with the cleaning staff. They point out their inefficient cleaning tools and explain how UBM’s commercial products will make the cleaning job easier. This pitch works because UBM describes how its products are more efficient than the competition.

Even if you’re selling a complicated product, a simple demonstration of the tool can be very persuasive in showing a prospect that what you’re selling is easy to use and genuinely helpful.

Bad Example:  The biggest mistake when using a demo in your sales pitch is  not making sure your product works smoothly ahead of time . Run the demo a few times before doing it in front of your customers. Nothing ends a sale faster than a demonstration showing your product  doesn’t  work.

8. Acknowledge the Prospect’s Emotions

Emotions are a powerful tool. Play on these during your pitch. Of course, you should avoid coming across as manipulative , as this will turn off your customer.

Good Example: Your prospective customer might feel stressed about “ breaking up ” with their current supplier. Play off this emotion during your pitch by coaching the client through the “break-up” process. Your potential customer will feel relieved that they have a strategy for ending their current business relationship.

Bad Example: Playing off emotions just to get a reaction won’t be effective. Customers can easily tell when they are being emotionally manipulated, which won’t make them interested in your product. As a salesperson, your presence should relieve the prospect’s tension—because you’re a helpful, trusted advisor—not add to their tension.

While you don’t want your pitch to seem dry, feel free to toss in a few hard facts to back up your pitch. You need your customers to trust you—and for some people, objective data sets their minds at ease. As long as you can provide legitimate sources for any numbers you throw out, a few well-placed stats will make you seem more credible.

sales pitch speech assignment

Good Example : Use  easy-to-interpret charts and graphs  to explain your supporting data. Introduce the statistics in digestible chunks instead of throwing them all out at once.

Bad Example: The phrase, “What if I said …” does not instill confidence in your sales pitch. Avoid this or similar sentiments when you are discussing facts. This phrase makes it seem like you can’t prove your claim .

At the end of the day, your pitch is all about convincing the customer to buy your product. Tailor your pitch to each customer instead of using a one-size-fits-all pitch every time.

Good Example : Imagine you are tasked with selling Chromebooks. When you pitch the product to a school, you would highlight how the Chromebook can boost test scores and help students learn 21st century skills. But if you pitch the Chromebooks to a hospital, you would explain how this product can help streamline the patient check-in process and make it easier to store valuable patient information. The same pitch won’t be effective for both groups. Remember to  adjust your pitch so it relates to each customer . 

Bad Example : Using the exact same pitch every time makes it evident that you  didn’t consider the customer . All you have to do is tweak a few phrases or swap out some data points to keep your pitch relevant for each prospect.

While the above basic pitch framework and examples offer comprehensive sales pitch guidance, you could include a few extras to take your delivery up a notch.

Address common objections

Knowing what your prospect might oppose regarding your offering will help you tackle potential objections. But you’ll need to have done a fair amount of research or have some experience with client engagement to pull this off.

Therefore, try to anticipate common objections that might arise based on past experience, and ensure you cover those with sound solutions before the prospect has the chance to object.

Offer a personalized solution

Is your product or service customizable? Offering a tailored solution is a great way to set your service apart from the competition. It lets your prospect know that you are sensitive to their particular needs and that you’re willing to adapt things to ensure those needs are met.

Demonstrate ROI

If you have the data, run the numbers to show your prospect what they can expect in terms of ROI. 

Perhaps your product or service helps businesses save on expenses, in which case you should provide a basic breakdown to show the average savings percentage.

If your product or service positively influences productivity, offer a quantitative example of how much your solution could impact the business’s revenue and growth.

Craft a compelling sales pitch and close more deals

As you work on your own sales pitch, remember to keep it concise. Regardless of which techniques you use, it should be a short speech that immediately hooks your customer. An effective sales pitch is short, convincing, and leaves the customer wanting more. 

Nutshell is flexible enough to fit every sales model.

Choose the model that best fits your business and see how we help teams like yours close more deals.


sales pitch speech assignment

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  •  Guest Posts

10 Successful & Highly Effective Sales Pitch Examples That Work

Are you looking for the best sales pitch? Here are 10 highly effective sales pitch examples, researched and ranked. So stop spending hours on making a great pitch. Here's what works.

Are you looking for the best sales pitch? Here are 10 highly effective sales pitch examples, researched and ranked. So stop spending hours on making a great pitch. Here's what works.

sales pitch examples

Table of Contents

A great sales pitch is a concise speech about your product that communicates value and persuades your prospect to make a purchase. Getting the sales pitch right can mean the difference between meeting quotas and sinking the product.

While there’s a strong component of skill involved in it, there’s no hard and fast rule to how a pitch should go. There can be as many numbers of ways to approach a pitch as there are salespeople.

The more creative salespeople can get, the better it is for the company, as prospects lately are well-informed about the products and the market and even expect pitches to be personalized. Studying sales pitch examples is essential for all reps to craft their own pitch and try innovative approaches when needed.

5 Key elements of an effective sales pitch

Sales pitches often take many different forms and approaches. However, every pitch can be broken down into 5 basic elements:

1. The open

An open is basically the introduction and can be as simple as introducing yourself and asking the prospects how they are. The opening is a chance to break the ice and make a first impression before building a rapport.

2. Identifying problems, pain points, and goals

The second step is where you probe into the matter to learn more about the prospect’s work and pain points. It’s important to listen actively and gather as much information as possible. If you already know the problems or the goals of the prospect, you can summarize them to confirm that they are in agreement with you.

3. Demonstrating product value

Once you are aware of the nature of the problem and the scope of their needs, you can start demonstrating the value of your product. You can highlight every feature of the product that can solve their problem or improve their work/process.

4. Backing up with facts

The claims you made in the previous step need to be backed up by solid facts and numbers. You can also use social proof by giving examples of how your existing customers solved their challenges with your product.

5. The close

By the time you’re at this stage, your prospect should be well aware of your offering and how it makes their life easier. Ideally, the close is where they are happy with your pitch and ready to make a purchase.

10 Highly effective sales pitch approaches that hit their mark

There are countless ways how you can pitch your product to a prospect. Compelling pitches are both art and science and sometimes a bit of improvising in a dicey situation for the element of surprise.

Successful salespeople possess a good understanding of the psychology of customers and use it to their advantage to close deals. In this section, we’ll take a look at the different approaches to making a winning pitch to your prospects.

1. Be a good storyteller

Human beings are innately wired to relate to stories as it has been a highly effective form of communication since the dawn of mankind. Salespeople can make a deeper impact on prospects through product storytelling.

Research also supports the idea as it was found by the London School of Business that people remember 65-70 percent of the information shared in the form of a story in contrast to 5-10 percent when it’s shared as statistics.

2. Sell the experience, and the product follows

Viewing products from an essentialist perspective, you’ll realize that as a sales rep, you’re selling not just the product but what the prospect can do with it. Whether it is a blender or software, the precise experience with the product is what the person is looking for.

3. Back your pitch with data

It’s common for prospects to hear fantastic claims from salespeople about their products and services. To stand out from the noise, it’s important to firmly anchor your pitch in data.

In 2015 Zuora made a case for the rising dominance of the subscription economy by presenting hard numbers. Zuora, an industry leader in subscription management, made the claim using solid and reputable data points which made the trend clear to the audience.

4. Keep it crisp and concise

Your prospect’s time is limited, and there’s a lot of information you need to tailor to present within the timeframe. Keeping your sales pitch short and simple will help you maintain their attention and convey the highlights.

5. Highlight benefits over features

Although a product is feature-rich, not all prospects can immediately see the potential upsides of using it in the business. This is where you need to bring it home and tell them exactly how your product would benefit them.

6. Tell them who your customers are

Social proof is a powerful tool in selling. You are more likely to buy a product recommended by your friend or a celebrity you follow, or an influencer you trust on social media. The same applies to selling to unknown prospects by telling who else uses your product or service.

In one case study, it was found that conversion rates can be boosted by over 400% simply by placing the logos of existing clients on a company’s website. Loyal customers who have a positive experience with your brand also become advocates over time adding more social proof to your quality.

7. Explain what success is like using your product

Appealing to emotions is the fastest way to make your sales pitch as relatable as possible. It could be through invoking a problem people regularly face with existing products or an exciting new feature your upgraded product has. Once your prospects know what success is like using your product, you’ll have their confidence.

8. Make it engaging

The presentation style is a key factor in how well your product is received by the prospect. Making an enthusiastic pitch is a surefire way to keep the prospects engaged and follow your lead. If you are excited about the product, it shows in your face, voice, and body language. An unenthusiastic pitch, on the other hand, can make people suspicious or disengaged.

9. A quick demo is worth a thousand words

Sometimes all you have to do is let the product speak for itself. Words are limited in portraying the real value of your product. When the prospect has a chance to see it in action, they are more compelled to make a purchase as they understand it better.

While demos are compelling pitches, things can go south quickly if you do not test your products in advance to ensure they work perfectly.

10. Timing and delivery matter more than you realize

Many sales pitches aren’t conventional presentations. You need to deliver quickly while making an impact on the prospect that compels them to make a purchase.

Closing thoughts

The examples of sales pitches in the article above cover some of the essential aspects of selling with a customer-centric approach. The business landscape is constantly shifting, and sales reps need to get creative with new approaches to sales, especially when unexpected challenges such as the COVID- 19 arise.

The key is to know the right approach to the right client under the given circumstances. As you can already tell from the sales pitch examples discussed that a successful sales pitch makes a connection at the human level.

It brings together storytelling, emotion, empathy, authenticity, and credibility to present a compelling case to the prospect.

Frequently asked questions on sales pitch

Here are the frequently asked questions on sales pitch

1. What is a sales pitch?

A sales pitch is a persuasive presentation or dialogue to convince potential customers to buy a product or service.

Sales pitch highlights the offering's features, benefits, and value proposition to address the customer's needs and pain points.

2. What makes the best sales pitch?

The best sales pitch is tailored to the customer's specific needs and focuses on addressing their pain points.

Sales pitch highlights the unique value and benefits of the product or service, establishes credibility, uses compelling storytelling, and includes a clear call to action.

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10 Amazing Sales Pitch Examples (and Why They Are So Effective)

Micah Lally

Micah Lally | August 23, 2019 | Sales Strategy | 8 min read

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  • 1.   What It Is
  • 2.   Pitch Ideas
  • 3.   How to Write One
  • 4.   Best Examples

Anyone in sales will tell you that the job requires a lot of skills . You have to be empathetic and capable of building relationships with prospects and clients. You also need to be a strong communicator, listener, and presenter.

But first and foremost – you need to be confident.

Confidence helps in every aspect of the job, especially when it comes to delivering a sales pitch.

What Is a Sales Pitch?

Also known as an elevator pitch, a sales pitch is the idea of conveying a message in a short amount of time. As if you’re riding in an elevator with a prospect, for example.

You couldn’t define an hour long slideshow presentation as a sales pitch. Time is of the essence when it comes to sales, so it’s necessary to be concise while being informative.

Sales Pitch Ideas

The best place to start in crafting your sales pitch is identifying exactly what it is that you want to include. Even though you should never come across as scripted , pitching shouldn’t be freestyled. Otherwise, you risk appearing as if you don’t know what you’re talking about.

Here are a few ideas to keep in mind:

Tell an Engaging Story.

Storytelling has been a tool for passing on information since communities began. That hasn’t changed. Shape what you have to share in engaging ways so that you can capture the attention of your audience. Make sure to keep it short though. Boring your customers shouldn’t be part of the strategy.

Personalize Your Messaging.

A callback to being empathetic and personal, you should make your pitch relevant to whoever is listening in. Giving a generic script to a customer will work against you if they feel like just another sale. Make it feel like a personalized conversation catered directly toward their interests.

Stick to Less Than Three Points.

Again, keeping it short is critical. If someone is interested in buying a product or service from you, they typically want you to get to the point and tell them why they should purchase from you.

Pick three main ideas that they’ll be able to remember when they get to their decision stage. A lot of extraneous details will likely be forgotten or dismissed seconds after the interaction is over. Save your breath by giving them the meat of their meal effectively.

Practice, Practice, Practice.

As natural as you want your sales pitch to feel, there’s no denying that practicing beforehand has benefits. Actually, having run through the pitch a few times will give you more confidence in your presentation, which will translate into a more organic speech.

Emphasize Your Value Proposition.

Don’t forget the whole point of your sales pitch: you're showing what value you can provide for your prospect. Let them know the benefits of working with you while keeping the pitch as concise as possible.

How to Write a Sales Pitch

While you’ll want to keep these ideas in mind when you’re crafting your sales pitches, you’ll also need to decide what type of sales pitch you’ll deliver. These are a few styles that you can build off of:

The Pixar Sales Pitch

At its core, no matter who the hero is, every Pixar film follows the same basic storyline: “Once upon a time _____. Every day, _____. One day _____. Because of that, _____. Because of that, _____. Until finally, _____.”

You don’t have to follow the template word for word, but organizing your pitch in this manner will make it feel inherently like a story. It’ll have the desired effect of keeping your prospect’s attention while simultaneously building them into the narrative of working with your brand.

The Subject Line Sales Pitch

There’s an understanding that a strong email subject line follows one of three different principles: specificity, utility, and curiosity. You can craft your pitches the same way, having a pitch for each principle. This way, you have an effective pitch to penetrate wherever a customer may be in their buyer’s journey.

The One Word Sales Pitch

Everyone remembers a great tagline or catchphrase. If you can boil your ideas sales pitch down to one word that your audience will associate with you, you’ll leave a lasting impression on them. And when it comes to sales, you want to be remembered for the long game.

The Rhyming Sales Pitch

It may feel silly at first, but studies have shown that rhyming sentences are perceived as more factual than non-rhyming ones. Building in a fun cadence to your speech makes you appear more dynamic and confident. That confidence translates into expertise and then onto buy-in.

The Twitter Sales Pitch

Challenge yourself by keeping your pitch within the same constraints of a tweet. It’s a great practice of clarity and creativity, and it forces you to prioritize those three main points we discussed earlier. Not only will it be brief enough to keep your audience’s attention, but it’ll also be easier for you to remember.

The Question Pitch

A much more inclusive method, rephrasing your sales statement as a question invites your customer to be a part of the unfolding of the pitch. It encourages them to engage with you and truly consider your offer. Be careful though. If your customer doesn’t understand or believe in the value of what you’re offering, they can become skeptical and lose interest.

“Short” may not be enough to structure a sales pitch with, so here are some elements that you should include:

  • Character : Who are your customers and what is it that they do?
  • Problem : What problems may they be facing right now? What are their pain points?
  • Plan : What can your product or service do to help alleviate those pain points?
  • Success : What value will your customer receive by buying from you? How will they succeed from the purchase?

Here’s a general framework that you can expand on as well:

  • Problem : Open with a statement or question about the problem you are looking to solve for them and offer some statistics or research on the issue.
  • Value statement : Share the benefits of your services, avoiding jargon and flash. Be as straightforward about selling yourself as possible.
  • Uniqueness : Explain what you do and how you do it differently from others.
  • Evidence : Share references, positive experiences, and any relevant awards that imply industry validation.
  • Customer successes : Provide testimonials from pleased customers, highlighting exceptionally personalized experiences and stories.
  • Questions : Create a window for a natural conversation to follow by ending with an open-ended question.

Best Sales Pitch Examples

Now that you get the gist of how to build one, here are a few sales pitch examples to help provide a bit of inspiration. These have stood out amongst others as innovative and effective.

The Carrot Slicer

There’s only so much you can say with words about a product, and when the well runs dry, you can move on to the next best thing — showing the product in action.

Titled as “ Best Salesman in the World ”, Joe Ades barely discusses the peeler he’s using. He relies on the fact that you can see the results and will recognize the tool’s value for yourself.

Vidyard tackles the obstacle of effectively addressing their market from the start by speaking directly to the B2B companies that can benefit from their services. Also, word choice is everything. They aren’t trying to just sell you a product. They’re looking to “change the way organizations communicate”.

It’s short, sweet, and to the point. A true elevator pitch.

Mark Cuban’s Mavs Tickets Pitch

When the Mavs were the worst team in the league, Mark Cuban was selling tickets successfully . It’s all about addressing your audience’s perspective.

He pulled on emotional cues by pitching the experience of seeing the game with your family as a memorable one, regardless of who won or lost.

G2 Crowd used an interesting tactic of playing on their customers’ annoyances.

It may initially sound like a counterproductive move, but when you frame your competitors as the source of those grievances and explain how your company can resolve those issues, it’s actually ingenious.

Don Draper: Slide Projector

Don Draper used the power of storytelling to pitch a slide projector wheel.

Not an easy feat, considering how unengaging the product seems, but he successfully conveyed how the machine works and what sort of emotional value it could provide as a sort of “time machine.”

Of course, a business office has no contextual need for nostalgia, but the pitch relayed that it had that potential to it.

charity: water’s Educational Video

Remember when we mentioned specificity as a pitching idea? Charity: water's  video on donating wisely hits the nail on the head.

They give you clear facts about what global issues they are working to relieve and how your donation money will be used. That level of directness makes them appear confident while also bestowing confidence in anyone who may be wary of donating inappropriately.

Dragon’s Den

This example backs the idea that confidence is key. Even though these men brought along a slideshow to aid in their pitch to the Dragons on the show, it’s not the slides that engage the Dragons.

It’s how dynamic, cool, and well-versed the contestants are. They know their product well enough to not have to read off the information, line by line. They throw out the idea that a presentation has to be boring.

Big Willie G

Big Willie G’s Startupfest pitch garnered attention purely from just how engaging he was.

Not every client is going to want that level of enthusiasm, but the ones who are down would be thrilled to have someone fun to engage with. Willie G showed that you can and should read your audience and bring the energy that you see they’re comfortable with.

Wolf of Wall Street: Sell Me This Pen

No matter what you think of the film, Wolf of Wall Street had plenty of valid ideas on sales and what works and what doesn’t.

The “ Sell me this pen ” moment brings to light the idea that you can’t sell any product without having a need recognized first. Identify your customer’s pain points and then hone in with a sense of urgency. Mind you, we said urgency and not pressure. There is a difference.

Another example on storytelling , Amy Cuddy takes a different spin on the technique. Whereas Don Draper focuses on spinning his words and painting a picture, Amy uses body language to sell her story.

Prepare Your Pitch Now 

After brushing up on sales pitch ideas and seeing some incredible examples, you should be ready to nail your next one. Go ahead and get your face in the mirror to practice and refine what you’ve got. We won’t judge.

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Micah Lally

I’m a Content Writer at Bluleadz. I’m a big fan of books, movies, music, video games, and the ocean. It sounds impossible to do all of those at the same time, but you’d be surprised by the things I can accomplish.

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Introducing Copilot+ PCs

May 20, 2024 | Yusuf Mehdi - Executive Vice President, Consumer Chief Marketing Officer

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An on-demand recording of our May 20 event is available .

Today, at a special event on our new Microsoft campus, we introduced the world to a new category of Windows PCs designed for AI, Copilot+ PCs.    

Copilot+ PCs are the fastest, most intelligent Windows PCs ever built. With powerful new silicon capable of an incredible 40+ TOPS (trillion operations per second), all – day battery life and access to the most advanced AI models, Copilot+ PCs will enable you to do things you can’t on any other PC. Easily find and remember what you have seen in your PC with Recall, generate and refine AI images in near real-time directly on the device using Cocreator, and bridge language barriers with Live Captions, translating audio from 40+ languages into English .  

These experiences come to life on a set of thin, light and beautiful devices from Microsoft Surface and our OEM partners Acer, ASUS, Dell, HP, Lenovo and Samsung, with pre-orders beginning today and availability starting on June 18. Starting at $999, Copilot+ PCs offer incredible value.  

This first wave of Copilot+ PCs is just the beginning. Over the past year, we have seen an incredible pace of innovation of AI in the cloud with Copilot allowing us to do things that we never dreamed possible. Now, we begin a new chapter with AI innovation on the device. We have completely reimagined the entirety of the PC – from silicon to the operating system, the application layer to the cloud – with AI at the center, marking the most significant change to the Windows platform in decades.  

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The fastest, most secure Windows PCs ever built  

We introduced an all-new system architecture to bring the power of the CPU, GPU, and now a new high performance Neural Processing Unit (NPU) together. Connected to and enhanced by the large language models (LLMs) running in our Azure Cloud in concert with small language models (SLMs), Copilot+ PCs can now achieve a level of performance never seen before. They are up to 20x more powerful [1] and up to 100x as efficient [2] for running AI workloads and deliver industry-leading AI acceleration. They outperform Apple’s MacBook Air 15” by up to 58% in sustained multithreaded performance [3] , all while delivering all-day battery life.  With incredible efficiency, Copilot+ PCs can deliver up to 22 hours of local video playback or 15 hours of web browsing on a single charge. [4] That is up to 20% more battery in local video playback than the MacBook Air 15”. [5]

Windows now has the best implementation of apps on the fastest chip, starting with Qualcomm. We now offer more native Arm64 experiences than ever before, including our fastest implementation of Microsoft 365 apps like Teams, PowerPoint, Outlook, Word, Excel, OneDrive and OneNote. Chrome, Spotify, Zoom, WhatsApp, Adobe Photoshop, Adobe Lightroom, Blender, Affinity Suite, DaVinci Resolve and many more now run​ natively on Arm to give you great performance with additional apps, like Slack, releasing later this year. In fact, 87% of the total app minutes people spend in apps today have native Arm versions. [6] With a powerful new emulator, Prism, your apps run great, whether native or emulated.

Every Copilot+ PC comes secured out of the box. The Microsoft Pluton Security processor will be enabled by default on all Copilot+ PCs and we have introduced a number of new features, updates and defaults to Windows 11 that make it easy for users to stay secure. And, we’ve built in personalized privacy controls to help you protect what’s important to you. You can read more about how we are making Windows more secure here .

Entirely new, powerful AI experiences   

Copilot+ PCs leverage powerful processors and multiple state-of-the-art AI models, including several of Microsoft’s world-class SLMs, to unlock a new set of experiences you can run locally, directly on the device. This removes previous limitations on things like latency, cost and even privacy to help you be more productive, creative and communicate more effectively.  

Recall instantly  

We set out to solve one of the most frustrating problems we encounter daily – finding something we know we have seen before on our PC. Today, we must remember what file folder it was stored in, what website it was on, or scroll through hundreds of emails trying to find it.   

Now with Recall, you can access virtually what you have seen or done on your PC in a way that feels like having photographic memory. Copilot+ PCs organize information like we do – based on relationships and associations unique to each of our individual experiences. This helps you remember things you may have forgotten so you can find what you’re looking for quickly and intuitively by simply using the cues you remember. [7]

You can scroll across time to find the content you need in your timeline across any application, website, document, or more. Interact intuitively using snapshots with screenray to help you take the next step using suggested actions based on object recognition. And get back to where you were, whether to a specific email in Outlook or the right chat in Teams.

Recall leverages your personal semantic index, built and stored entirely on your device. Your snapshots are yours; they stay locally on your PC. You can delete individual snapshots, adjust and delete ranges of time in Settings, or pause at any point right from the icon in the System Tray on your Taskbar. You can also filter apps and websites from ever being saved. You are always in control with privacy you can trust.

Cocreate with AI-powered image creation and editing, built into Windows

Since the launch of Image Creator, almost 10 billion images have been generated, helping more people bring their ideas to life easily by using natural language to describe what they want to create. Yet, today’s cloud offerings may limit the number of images you can create, keep you waiting while the artwork processes or even present privacy concerns. By using the Neural Processing Units (NPUs) and powerful local small language models, we are bringing innovative new experiences to your favorite creative applications like Paint and Photos.

Combine your ink strokes with text prompts to generate new images in nearly real time with Cocreator. As you iterate, so does the artwork, helping you more easily refine, edit and evolve your ideas. Powerful diffusion-based algorithms optimize for the highest quality output over minimum steps to make it feel like you are creating alongside AI. Use the creativity slider to choose from a range of artwork from more literal to more expressive. Once you select your artwork, you can continue iterating on top of it, helping you express your ideas, regardless of your creative skills.

Restyle image

Take photo editing and image creation to the next level. With Restyle Image, you can reimagine your personal photos with a new style combining image generation and photo editing in Photos. Use a pre-set style like Cyberpunk or Claymation to change the background, foreground or full picture to create an entirely new image. Or jumpstart your next creative project and get visual inspiration with Image Creator in Photos. On Copilot+ PCs you can generate endless images for free, fast, with the ability to fine tune images to your liking and to save your favorites to collections.

Innovative AI experiences from the creative apps you love

We are also partnering with some of the biggest and most-loved applications on the planet to leverage the power of the NPU to deliver new innovative AI experiences.

Together with Adobe, we are thrilled to announce Adobe’s flagship apps are coming to Copilot+ PCs, including Photoshop, Lightroom and Express – available today. Illustrator, Premiere Pro and more are coming this summer. And we’re continuing to partner to optimize AI in these apps for the NPU. For Adobe Creative Cloud customers, they will benefit from the full performance advantages of Copilot+ PCs to express their creativity faster than ever before.

Adobe photo

DaVinci Resolve Studio    

Effortlessly apply visual effects to objects and people using NPU-accelerated Magic Mask in DaVinci Resolve Studio.  

DaVinci Resolve Studio screenshot

Remove the background from any video clip in a snap using Auto Cutout running on the NPU in CapCut.  

sales pitch speech assignment

Stay in your flow with faster, more responsive adaptive input controls, like head movement or facial expressions via the new NPU-powered camera pipeline in Cephable.  

Cephable app screenshot


Make quicker and smarter annotations to documents, using AI features that run entirely on-device via NPU, so data stays private in LiquidText. 

LiquidText screenshots

Have fun breaking down and remixing any music track, with a new, higher-quality version of NeuralMix™ that’s exclusive to NPU in Algoriddim’s djay Pro.  

djay NeuralMix screenshot

Connect and communicate effortlessly with live captions  

In an increasingly connected and global world, Windows wants to bring people closer together. Whether catching up on your favorite podcast from a different country, or watching your favorite international sports team, or even collaborating with friends and colleagues across the world, we want to make more content accessible to more people.   

Live Captions now has live translations and will turn any audio that passes through your PC into a single, English-language caption experience, in real time on your screen across all your apps consistently. You can translate any live or pre-recorded audio in any app or video platform from over 40 languages into English subtitles instantly, automatically and even while you’re offline. Powered by the NPU and available across all Copilot+ PCs, now you can have confidence your words are understood as intended.   

New and enhanced Windows Studio Effects  

Look and sound your best automatically with easily accessible controls at your fingertips in Quick Settings. Portrait light automatically adjusts the image to improve your perceived illumination in a dark environment or brighten the foreground pixels when in a low-light environment. Three new creative filters (illustrated, animated or watercolor) add an artistic flare. Eye contact teleprompter helps you maintain eye contact while reading your screen. New improvements to voice focus and portrait blur help ensure you’re always in focus.   

Copilot, your everyday AI companion

Copilot screenshot

Every Copilot+ PC comes with your personal powerful AI agent that is just a single tap away on keyboards with the new Copilot key. [8] Copilot will now have the full application experience customers have been asking for in a streamlined, simple yet powerful and personal design. Copilot puts the most advanced AI models at your fingertips. In the coming weeks, get access to the latest models including GPT-4o from our partners at OpenAI, so you can have voice conversations that feel more natural.

Advancing AI responsibly

At Microsoft, we have a company-wide commitment to develop ethical, safe and secure AI. Our responsible AI principles guided the development of these new experiences, and all AI features are aligned with our standards. Learn more here .

New Copilot+ PCs from Microsoft Surface and our partners

We have worked with each of the top OEMs — Acer, ASUS, Dell, HP, Lenovo, Samsung — and of course Surface, to bring exciting new Copilot+ PCs that will begin to launch on June 18. Starting at $999, these devices are up to $200 less than similar spec’d devices [9] .

Surface plays a key role in the Windows ecosystem, as we design software and hardware together to deliver innovative designs and meaningful experiences to our customers and fans. We are introducing the first-ever Copilot+ PCs from Surface: The all-new Surface Pro and Surface Laptop.

Surface Pro and Surface Laptop

The new Surface Laptop is a powerhouse in an updated, modern laptop design with razor-thin bezels, a brilliant touchscreen display, AI-enhanced camera, premium audio, and now with a haptic touchpad.

Choose between a 13.8” and 15” display and four stunning colors. Enjoy up to 22 hours of local video playback on Surface Laptop 15” or up to 20 hours on Surface Laptop13.8” on top of incredible performance and all-new AI experiences.

The new Surface Pro is the most flexible 2-in-1 laptop, now reimagined with more speed and battery life to power all-new AI experiences. It introduces a new, optional OLED with HDR display, and ultrawide field of view camera perfect for Windows Studio Effects. The new Surface Pro Flex Keyboard is the first 2-in-1 keyboard designed to be used both attached or detached. It delivers enhanced stability, with Surface Slim Pen storage and charging integrated seamlessly, as well as a quiet, haptic touchpad. Learn more here.

New Copilot+ PCs from the biggest brands available starting June 18:

  • Acer : Acer’s Swift 14 AI 2.5K touchscreen enables you to draw and edit your vision with greater accuracy and with color-accurate imagery. Launch and discover AI-enhanced features, like Acer PurifiedVoice 2.0 and Purified View, with a touch of the dedicated AcerSense button.
  • ASUS : The ASUS Vivobook S 15 is a powerful device that brings AI experiences to life with its Snapdragon X Elite Platform and built-in Qualcomm® AI. It boasts 40+ NPU TOPS, a dual-fan cooling system, and up to 1 TB of storage. Next-gen AI enhancements include Windows Studio effects v2 and ASUS AiSense camera, with presence-detection capabilities for Adaptive Dimming and Lock. Built for portability, it has an ultra-slim and light all-metal design, a high-capacity battery, and premium styling with a single-zone RGB backlit keyboard.
  • Dell : Dell is launching five new Copilot+ PCs, including the XPS 13, Inspiron 14 Plus, Inspiron 14, Latitude 7455, and Latitude 5455, offering a range of consumer and commercial options that deliver groundbreaking battery life and unique AI experiences. The XPS 13 is powered by Snapdragon X Elite processors and features a premium, futuristic design, while the Latitude 7455 boasts a stunning QHD+ display and quad speakers with AI noise reduction. The Inspiron14 and Inspiron 14 Plus feature a Snapdragon X Plus 1and are crafted with lightweight, low carbon aluminum and are energy efficient with EPEAT Gold rating.
  • HP : HP’s OmniBook X AI PC and HP EliteBook Ultra G1q AI PC with Snapdragon X Elite are slim and sleek designs, delivering advanced performance and mobility for a more personalized computing experience. Features include long-lasting battery life and AI-powered productivity tools, such as real-time transcription and meeting summaries. A 5MP camera with automatic framing and eye focus is supported by Poly Studio’s crystal-clear audio for enhanced virtual interactions.
  • Lenovo : Lenovo is launching two AI PCs: one built for consumers, Yoga Slim 7x, and one for commercial, ThinkPad T14s Gen 6. The Yoga Slim 7x brings efficiency for creatives, featuring a 14.5” touchscreen with 3K Dolby Vision and optimized power for 3D rendering and video editing. The T14s Gen 6 brings enterprise-level experiences and AI performance to your work tasks, with features including a webcam privacy shutter, Wi-Fi 7 connectivity and up to 64GB RAM.
  • Samsung : Samsung’s new Galaxy Book4 Edge is ultra-thin and light, with a 3K resolution 2x AMOLED display and Wi-Fi 7 connectivity. It has a long-lasting battery that provides up to 22 hours of video playback, making it perfect for work or entertainment on the go.

Learn more about new Copilot+ PCs and pre-order today at Microsoft.com and from major PC manufacturers, as well as other leading global retailers.

Start testing for commercial deployment today

Copilot+ PCs offer businesses the most performant Windows 11 devices with unique AI capabilities to unlock productivity, improve collaboration and drive efficiency. As a Windows PC, businesses can deploy and manage a Copilot+ PC with the same tools and processes used today including IT controls for new features and AppAssure support. We recommend IT admins begin testing and readying for deployment to start empowering your workforce with access to powerful AI features on these high-performance devices. You can read more about our commercial experiences here .

Neural Processing Units

AI innovation across the Windows ecosystem  

Like we’ve always done with Windows, we have built a platform for our ecosystem partners to build on.  

The first Copilot+ PCs will launch with both the Snapdragon® X Elite and Snapdragon® X Plus processors and feature leading performance per watt thanks to the custom Qualcomm Oryon™ CPU, which delivers unrivaled performance and battery efficiency. Snapdragon X Series delivers 45 NPU TOPS all-in-one system on a chip (SoC). The premium integrated Qualcomm® Adreno ™ GPU delivers stunning graphics for immersive entertainment. We look forward to expanding through deep partnerships with Intel and AMD, starting with Lunar Lake and Strix Point. We will bring new Copilot+ PC experiences at a later date. In the future we expect to see devices with this silicon paired with powerful graphics cards like NVIDIA GeForce RTX and AMD Radeon™, bringing Copilot+ PC experiences to reach even broader audiences like advanced gamers and creators.  

We are at an inflection point where the PC will accelerate AI innovation. We believe the richest AI experiences will only be possible when the cloud and device work together in concert. Together with our partners, we’re setting the frame for the next decade of Windows innovation.  

[1] Based on snapshot of aggregated, non-gaming app usage data as of April 2024 for iGPU-based laptops and 2-in-1 devices running Windows 10 and Windows 11 in US, UK, CA, FR, AU, DE, JP.

[2] Tested April 2024 using Phi SLM workload running 512-token prompt processing in a loop with default settings comparing pre-release Copilot+ PC builds with Snapdragon Elite X 12 Core and Snapdragon X Plus 10 core configurations (QNN build) to Windows 11 PC with NVIDIA 4080 GPU configuration (CUDA build).

[3] Tested May 2024 using Cinebench 2024 Multi-Core benchmark comparing Copilot+ PCs with Snapdragon X Elite 12 core and Snapdragon X Plus 10 core configurations to MacBook Air 15” with M3 8 core CPU / 10 Core GPU configuration. Performance will vary significantly between device configuration and usage.

[4] *Battery life varies significantly by device and with settings, usage and other factors. See aka.ms/cpclaims*

[5] *Battery life varies significantly based on device configuration, usage, network and feature configuration, signal strength, settings and other factors. Testing conducted May 2024 using the prelease Windows ADK full screen local video playback assessment under standard testing conditions, with the device connected to Wi-Fi and screen brightness set to 150 nits, comparing Copilot+ PCs with Snapdragon X Elite 12 core and Snapdragon X Plus 10 core configurations running Windows Version 26097.5003 (24H2) to MacBook Air 15” M3 8-Core CPU/ 10 Core GPU running macOS 14.4 with similar device configurations and testing scenario.

[6] Based on snapshot of aggregated, non-gaming app usage data as of April 2024 for iGPU-based laptops and 2-in-1 devices running Windows 10 and Windows 11 in US, UK, CA, FR, AU, DE, JP.

[7] Recall is optimized for select languages (English, Chinese (simplified), French, German, Japanese, and Spanish.) Content-based and storage limitations apply. Learn more here .

[8] Copilot key functionality may vary. See aka.ms/keysupport

[9] Based on MSRPs; actual savings may vary

Tags: AI , Copilot+ PC

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sales pitch speech assignment


  1. How to Create & Deliver a Sales Pitch (+ Examples)

    sales pitch speech assignment

  2. Sales Pitch Speech

    sales pitch speech assignment

  3. 13 (Really) Good Elevator Pitch Examples + Templates (2022)

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  4. 14 Sales Pitch Examples You Should Copy

    sales pitch speech assignment

  5. How to Build a Winning Sales Pitch Script (+ Examples)

    sales pitch speech assignment

  6. How to Build a Winning Sales Pitch Script (+ Examples)

    sales pitch speech assignment


  1. Business Pitch 2023 Edel May Quirit

  2. Sales Pitch Presentation video- Stafford Smith CMST 2061 section 4

  3. Sales Pitch

  4. Sales pitch assignment (Selling)

  5. Elevator Pitch Speech

  6. Sales Pitch Speech


  1. 9 Sales Pitch Examples (Plus Tips on How to Write Your Own)

    If you're pitching a product, you want to ensure that you clearly communicate how it will solve your prospects' pain points, giving them a clear picture of how their day-to-day will improve if they decide to make a purchase. 3. Explain who your customers are. Consider the picture you're going to paint in your pitch.

  2. How to Build a Winning Sales Pitch Script (+ Examples)

    Your company's unique sales process will determine your optimal next steps. 1. Be focused, compelling, and concise. A good sales pitch should convey the intended message in a concise and compelling manner. If your pitch is on point and to the point, you're on the right track to making a meaningful client connection.

  3. 5 Sales Pitch Examples (and How to Craft Your Own)

    An engaging pitch will hold your prospect's attention and make it memorable. Tell a story. Don't speak in bullet points. The more you can draw your prospect in with a story they can relate to, the more impact it will have. Use AI to streamline your sales pitch prep and follow-up. Don't rely on outdated tools.

  4. What is a Sales Pitch? Examples with Strategy Ideas

    Examples of sales pitches and ideas for the perfect pitching strategy. Pitching. A well-crafted sales pitch can get your prospect excited about the opportunity you're offering and encourage them to take the next steps with you. Sales pitches are about crafting a compelling narrative for your client. However, many it can be easy to fall into ...

  5. How To Write A Perfect Sales Pitch: Best Practices, Examples, And Templates

    Sales pitch email template #3 - Responding to content. Hi [Prospect name], My name is [Your name], and I am [Your position] at [Your company]. I saw the [Content] your company published about [Subject] and was impressed by how you managed to explain such a complex subject with accessible language.

  6. Sales Presentation Template and Examples

    A good sales presentation is more than a simple pitch, a demo or a list of facts and figures. Done well, at the right time in your sales process, it's a tool for getting your prospects' attention, drumming up excitement and moving prospects toward a buying decision.. In this guide, you'll learn how to use the power of storytelling to drive decision-making and close more deals.

  7. 15 Best Sales Pitch Examples [+ Tips and Template]

    This is one of the shortest types of sales pitches, usually clocking in at 60 seconds or less. Be quick, be honest, and be friendly. The elevator pitch exists to make connections and is an invitation to learn more — don't make it more complicated than that. Here's an example of a generic elevator pitch template:

  8. How to Give a Killer Sales Pitch (+7 Winning Examples)

    Watch on. He styles it out. Many, many people still bought the iPhone X. Apple's world did not end. 7. Right message, right time, right place. So much of delivering a killer sales pitch is being the person with the right message at the right time in the right place.

  9. The Perfect Sales Pitch: Examples & Best Practices

    A sales pitch is a well-crafted sales presentation that connects salespeople with potential buyers. The goal of a sales pitch is to catch a potential customer's attention and convince them to learn more. Pitches can happen anywhere — via email, social media, or in person. A great sales pitch should pique the buyer's curiosity and convey ...

  10. 13 Powerful Sales Pitch Presentation Templates to Land Your ...

    Mar 03, 2023. An effective sales process has seven cyclical steps; prospecting, preparation, approach, presentation, overcoming kickbacks, closing the sale, and following up. Every step is as important as the next for landing a client or closing a deal. However, in your sales pitch presentation, you make a solid case for your product or service.

  11. How to Deliver an Effective Sales Pitch, with Examples

    3. Use the client's own words. Every company has their own jargon and set of 'sayings' or 'mottos'. Integrating these into your pitch will resonate with the client and show that you have tailored the pitch to them. 4. Show empathy.

  12. Sales Pitch Examples & Tips to Boost Close Rate

    10 best sales pitch examples to increase sales. Now that we've pinned down the basic structure let's dig into some of the best sales pitch examples to boost your close rate. 1. Lead With a Question. Preferably a question that compels them to see their problem from a different perspective.

  13. Effective Sales Pitch Examples: Boost Your Strategy

    Customer Stories: Share emotional, personalized success stories to make the pitch tangible. Engaging Question: Close with an open-ended question to spark conversation. Success stories are potent in pitches, leveraging name-dropping for impact. Keep a sample of your product handy for demonstration, if applicable.

  14. 10 Highly Effective Sales Pitch Examples with Approaches

    The company, which struck a deal with Lori Greiner, raked in more than USD 200 million in sales in 2012. 8. Make it engaging. The presentation style is a key factor in how well your product is received by the prospect. Making an enthusiastic pitch is a surefire way to keep the prospects engaged and follow your lead.

  15. Sales Pitch: Create a Winning Pitch (Takes 10 Minutes!)

    To help with your sales pitch structure, here are nine simple steps for you to use to write your best sales pitch that's guaranteed to sell. 1. Identify your pitch targets. Successful pitching starts with knowing WHO you are going to pitch. To identify your pitch targets, here are a few steps to take: Describe your offer and the problem it ...

  16. How to Make the Perfect Sales Pitch: Step-by-Step Guide

    How to Make the Perfect Sales Pitch: Step-by-Step Guide. Written by MasterClass. Last updated: Dec 8, 2021 • 6 min read. It takes considerable practice to master the art of delivering the perfect sales pitch, but it can make a difference. With these valuable tips and insights, learn how to make a sales pitch.

  17. 10 Amazing Sales Pitch Examples (and Why They Are So Effective)

    The One Word Sales Pitch. Everyone remembers a great tagline or catchphrase. If you can boil your ideas sales pitch down to one word that your audience will associate with you, you'll leave a lasting impression on them. And when it comes to sales, you want to be remembered for the long game. The Rhyming Sales Pitch

  18. Rhetoric in Reagan's Address at Moscow State University

    b. Small businesses are the reason America has a strong economy. The audience for President Reagan's Address at Moscow State University included young college students. This is important because one of the purposes of the speech was to. b. encourage new ideas, and young people are more likely to accept new ideas.

  19. Rhetoric in Reagan's Address at Moscow State University

    Study with Quizlet and memorize flashcards containing terms like Which line from President Reagan's Address at Moscow State University shows that one purpose of the speech was to build connections between the Soviet Union and the US?, Read the excerpt from Ronald Reagan's Address at Moscow State University. Freedom, it has been said, makes people selfish and materialistic, but Americans are ...

  20. Ronald Reagan

    onald. R. eagan. Moscow State University Address. delivered 31 May 1988, Moscow, Russia. Audio mp3 of Address. Well, thank you, Rector Logunov. And I want to thank all of you very much for a very warm welcome. It's a great pleasure to be here at Moscow State University, and I want to thank you all for turning out.

  21. Rhetoric in Reagan's Address at Moscow State University

    Read the excerpt from President Ronald Reagan's Address at Moscow State University. The explorers of the modern era are the entrepreneurs, men with vision, with the courage to take risks and faith enough to brave the unknown. These entrepreneurs and their small enterprises are responsible for almost all the economic growth in the United States.

  22. Introducing Copilot+ PCs

    New Copilot+ PCs from Microsoft Surface and our partners. We have worked with each of the top OEMs — Acer, ASUS, Dell, HP, Lenovo, Samsung — and of course Surface, to bring exciting new Copilot+ PCs that will begin to launch on June 18. Starting at $999, these devices are up to $200 less than similar spec'd devices [9].