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School Business Plan Template

Written by Dave Lavinsky

private school business plan

School Business Plan

Over the past 20+ years, we have helped over 500 entrepreneurs and business owners create business plans to start and grow their schools.

If you’re unfamiliar with creating a school business plan, you may think creating one will be a time-consuming and frustrating process. For most entrepreneurs it is, but for you, it won’t be since we’re here to help. We have the experience, resources, and knowledge to help you create a great business plan.

In this article, you will learn some background information on why business planning is important. Then, you will learn how to write a school business plan step-by-step so you can create your plan today.

Download our Ultimate Business Plan Template here >

What is a School Business Plan?

A business plan provides a snapshot of your school as it stands today, and lays out your growth plan for the next five years. It explains your business goals and your strategies for reaching them. It also includes market research to support your plans.

Why You Need a Business Plan for a School

If you’re looking to start a school or grow your existing school, you need a business plan. A business plan will help you raise funding, if needed, and plan out the growth of your school to improve your chances of success. Your school business plan is a living document that should be updated annually as your company grows and changes.

Sources of Funding for Schools

With regards to funding, the main sources of funding for schools are donations and gifts, tuition, personal savings, credit cards, bank loans, and angel investors. When it comes to bank loans, banks will want to review your business plan and gain confidence that you will be able to repay your loan and interest. To acquire this confidence, the loan officer will not only want to ensure that your financials are reasonable, but they will also want to see a professional plan. Such a plan will give them the confidence that you can successfully and professionally operate a business. Personal savings and bank loans are the most common funding paths for schools.

Finish Your Business Plan Today!

How to write a business plan for a school.

If you want to start a school or expand your current one, you need a business plan. The guide below details the necessary information for how to write each essential component of your school business plan.

Executive Summary

Your executive summary provides an introduction to your business plan, but it is normally the last section you write because it provides a summary of each key section of your plan.

The goal of your executive summary is to quickly engage the reader. Explain to them the kind of school you are running and the status. For example, are you a startup, do you have a school that you would like to grow, or are you operating a chain of schools?

Next, provide an overview of each of the subsequent sections of your plan.

  • Give a brief overview of the school industry.
  • Discuss the type of school you are operating.
  • Detail your direct competitors. Give an overview of your target customers.
  • Provide a snapshot of your marketing strategy. Identify the key members of your team.
  • Offer an overview of your financial plan.

Company Overview

In your company overview, you will detail the type of school you are operating.

For example, you might specialize in one of the following types of schools:

  • Private K-12 school : this type of school typically charges tuition, and may be affiliated with a religious organization, or specialize in a particular learning method.
  • Charter school: this type of school offers primary or secondary education for a tuition, and may receive some public funding, and/or donations. These schools require their students to take state-mandated exams.
  • Special subject school: this type of school specializes in teaching a specific subject, such as driving, first-aid, self-defense, fine arts, language, or general tutoring.
  • Preschool: this type of school typically serves children who are aged 3 and 4. These schools prepare young children to enter formal education, and are funded by some combination of tuition, donations, and government grants.

In addition to explaining the type of school you will operate, the company overview needs to provide background on the business.

Include answers to questions such as:

  • When and why did you start the business?
  • What milestones have you achieved to date? Milestones could include the number of students served, the number of students accepted into elite formal education institutions, etc.
  • Your legal business Are you incorporated as an S-Corp? An LLC? A sole proprietorship? Explain your legal structure here.

Industry Analysis

In your industry or market analysis, you need to provide an overview of the school industry.

While this may seem unnecessary, it serves multiple purposes.

First, researching the school industry educates you. It helps you understand the market in which you are operating.

Secondly, market research can improve your marketing strategy, particularly if your analysis identifies market trends.

The third reason is to prove to readers that you are an expert in your industry. By conducting the research and presenting it in your plan, you achieve just that.

The following questions should be answered in the industry analysis section of your school business plan:

  • How big is the school industry (in dollars)?
  • Is the market declining or increasing?
  • Who are the key competitors in the market?
  • Who are the key suppliers in the market?
  • What trends are affecting the industry?
  • What is the industry’s growth forecast over the next 5 – 10 years?
  • What is the relevant market size? That is, how big is the potential target market for your school? You can extrapolate such a figure by assessing the size of the market in the entire country and then applying that figure to your local population.

Customer Analysis

The customer analysis section of your school business plan must detail the customers you serve and/or expect to serve.

The following are examples of customer segments: families with elementary-aged children, families with high-school-aged children, families with preschool children.

As you can imagine, the customer segment(s) you choose will have a great impact on the type of school you operate. Clearly, families with high schoolers would respond to different marketing promotions than families with preschoolers, for example.

Try to break out your target customers in terms of their demographic and psychographic profiles. With regards to demographics, including a discussion of the ages, genders, locations, and income levels of the potential customers you seek to serve.

Psychographic profiles explain the wants and needs of your target customers. The more you can recognize and define these needs, the better you will do in attracting and retaining your customers.

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With Growthink’s Ultimate Business Plan Template you can finish your plan in just 8 hours or less!

Competitive Analysis

Your competitive analysis should identify the indirect and direct competitors your business faces and then focus on the latter.

Direct competitors are other schools.

Indirect competitors are other options that customers have to purchase from that aren’t directly competing with your product or service. This includes public schools, virtual schools, and families who do homeschooling. You need to mention such competition as well.

For each such competitor, provide an overview of their business and document their strengths and weaknesses. Unless you once worked at your competitors’ businesses, it will be impossible to know everything about them. But you should be able to find out key things about them such as

  • What types of students do they serve?
  • What type of school are they?
  • What is their pricing (premium, low, etc.)?
  • What are they good at?
  • What are their weaknesses?

With regards to the last two questions, think about your answers from the customers’ perspective. And don’t be afraid to ask your competitors’ customers what they like most and least about them.

The final part of your competitive analysis section is to document your areas of competitive advantage. For example:

  • Will you provide specialized instruction, either in subject or in method?
  • Will you offer courses or services that your competition doesn’t?
  • Will you provide better customer service?
  • Will you offer better pricing?

Think about ways you will outperform your competition and document them in this section of your plan.  

Marketing Plan

Traditionally, a marketing plan includes the four P’s: Product, Price, Place, and Promotion. For a school business plan, your marketing strategy should include the following:

Product : In the product section, you should reiterate the type of school that you documented in your company overview. Then, detail the specific products or services you will be offering. For example, will you provide religious-focused K-8 education, college preparatory courses, or single-subject instruction like driving or fine arts?

Price : Document the prices you will offer and how they compare to your competitors. Essentially in the product and price sub-sections of your plan, you are presenting the courses and/or extracurricular activities you offer and their prices.

Place : Place refers to the site of your school. Document where your company is situated and mention how the site will impact your success. For example, is your school located in a growing neighborhood, in the city center, or will you operate purely online? Discuss how your site might be the ideal location for your customers.

Promotions : The final part of your school marketing plan is where you will document how you will drive potential customers to your location(s). The following are some promotional methods you might consider:

  • Advertise in local papers, radio stations and/or magazines
  • Reach out to websites
  • Distribute flyers
  • Engage in email marketing
  • Advertise on social media platforms
  • Improve the SEO (search engine optimization) on your website for targeted keywords

Operations Plan

While the earlier sections of your business plan explained your goals, your operations plan describes how you will meet them. Your operations plan should have two distinct sections as follows.

Everyday short-term processes include all of the tasks involved in running your school, including answering calls, planning and delivering instruction, applying for grants, fundraising, performing administrative tasks, overseeing instructors, handling discipline, scheduling and monitoring extracurricular activities, etc.

Long-term goals are the milestones you hope to achieve. These could include the dates when you expect to enroll your Xth student, or when you hope to reach $X in revenue. It could also be when you expect to expand your school to a new city.  

Management Team

To demonstrate your school’s potential to succeed, a strong management team is essential. Highlight your key players’ backgrounds, emphasizing those skills and experiences that prove their ability to grow a company.

Ideally, you and/or your team members have direct experience in managing schools. If so, highlight this experience and expertise. But also highlight any experience that you think will help your business succeed.

If your team is lacking, consider assembling an advisory board. An advisory board would include 2 to 8 individuals who would act as mentors to your business. They would help answer questions and provide strategic guidance. If needed, look for advisory board members with experience in running a school or experience with public school administration or who has served on a public school board.  

Financial Plan

Your financial plan should include your 5-year financial statement broken out both monthly or quarterly for the first year and then annually. Your financial statements include your income statement, balance sheet, and cash flow statements.

Income Statement

An income statement is more commonly called a Profit and Loss statement or P&L. It shows your revenue and then subtracts your costs to show whether you turned a profit or not.

In developing your income statement, you need to devise assumptions. For example, will you enroll 100 or 1,000 students per semester, and/or offer extracurricular activities? And will sales grow by 2% or 10% per year? As you can imagine, your choice of assumptions will greatly impact the financial forecasts for your business. As much as possible, conduct research to try to root your assumptions in reality.

Balance Sheets

Balance sheets show your assets and liabilities. While balance sheets can include much information, try to simplify them to the key items you need to know about. For instance, if you spend $50,000 on building out your school, this will not give you immediate profits. Rather it is an asset that will hopefully help you generate profits for years to come. Likewise, if a lender writes you a check for $50,000, you don’t need to pay it back immediately. Rather, that is a liability you will pay back over time.

Cash Flow Statement

Your cash flow statement will help determine how much money you need to start or grow your business, and ensure you never run out of money. What most entrepreneurs and business owners don’t realize is that you can turn a profit but run out of money and go bankrupt.

When creating your Income Statement and Balance Sheets be sure to include several of the key costs needed in starting or growing a school:

  • Cost of equipment and supplies
  • Payroll or salaries paid to staff
  • Business insurance
  • Other start-up expenses (if you’re a new business) like legal expenses, permits, computer software, and equipment

Attach your full financial projections in the appendix of your plan along with any supporting documents that make your plan more compelling. For example, you might include your school location lease or a list of elective courses or extracurricular activities you will offer.  

Writing a business plan for your school is a worthwhile endeavor. If you follow the template above, by the time you are done, you will truly be an expert. You will understand the school industry, your competition, and your customers. You will develop a marketing strategy and will understand what it takes to launch and grow a successful school.  

School Business Plan FAQs

What is the easiest way to complete my school business plan.

Growthink's Ultimate Business Plan Template allows you to quickly and easily write your school business plan.

How Do You Start a School?

Starting a school is easy with these 14 steps:

  • Choose the Name for Your School
  • Create Your School Business Plan
  • Choose the Legal Structure for Your School
  • Secure Startup Funding for Your School (If Needed)
  • Secure a Location for Your Business
  • Register Your School with the IRS
  • Open a Business Bank Account
  • Get a Business Credit Card
  • Get the Required Business Licenses and Permits
  • Get Business Insurance for Your School
  • Buy or Lease the Right School Equipment
  • Develop Your School Business Marketing Materials
  • Purchase and Setup the Software Needed to Run Your School
  • Open for Business

Learn more about   how to start your own school .

Don’t you wish there was a faster, easier way to finish your School business plan?

OR, Let Us Develop Your Plan For You

Since 1999, Growthink has developed business plans for thousands of companies who have gone on to achieve tremendous success.   Click here to learn about Growthink’s business plan writing services .

Other Helpful Business Plan Articles & Templates

Business Plan Template For Small Businesses & Entrepreneurs

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School Business Plan Template

Written by Dave Lavinsky

School Business Plan

You’ve come to the right place to create your school business plan.

We have helped over 5,000 entrepreneurs and business owners create business plans and many have used them to start or grow their schools.

Sample Private School Business Plan

Below is a school business plan template to help you create each section of your own education business plan.

Executive Summary

Business overview.

Southside Academy, located in St. Paul, Minnesota, is a private school that has been providing quality education to the community’s school children since 2017. Southside Academy teaches elementary, middle school, and high school students in a wide range of subjects including mathematics, science, and history. We aim to provide a welcoming and inviting environment where every student can reach their highest potential.

We promote academic, artistic, and athletic excellence in a close-knit learning environment, with a challenging curriculum that cultivates intellectual curiosity. Furthermore, we offer a low teacher-to-child ratio, where teachers can build close connections with their students as they help them excel. We develop confident, continual learners by establishing behavioral supports and the social culture needed for students to achieve social, emotional, and academic success.

Service Offering

Southside Academy offers a premium private education at an affordable tuition fee. We provide a challenging education where students can explore their true potential and a safe space where they can freely discover and express themselves. Our students range from 1st grade to 12th grade and we teach a wide variety of subjects including:

  • Basic Mathematics
  • Physical Education

Customer Focus

Southside Academy primarily serves families within a 5-mile radius of the school’s location. The area is home to thousands of middle and upper-class families looking for high-quality education for their children. Before the school was built, the area was underserved and many children had to travel far to attend quality private schools.

Management Team

Southside Academy’s founder is Mike Brown who has been working as a teacher for more than 20 years. Mike has taught at several public schools in the region but saw a great demand for private education. He noticed that the current location of the school was underserved and set out to create a school to serve this population. Mike Brown has successfully led Southside Academy as its principal since the school’s inception and will continue to do so for the foreseeable future.

Mike Brown is supported by a team that has experience teaching students, managing finances, and running businesses. Specifically, our team has solid experience in being effective teachers, connecting to different types of students, and achieving key goals.

Success Factors

Southside Academy is able to achieve success by offering the following competitive advantages:

  • Location: Southside Academy’s location is near the center of town, giving members of our community easy access for parents and their children.
  • Passionate and Skillful Teachers: Southside Academy hires teachers with strong academic backgrounds who are skillful in handling all types of children.
  • Low teacher-to-student ratio: We provide a low teacher-to-student ratio so that every student gets personal attention from teachers to reach their highest potential.
  • Affordable, quality education: Most of the schools in the area offer their services at a very expensive price. Our fees will be moderately low so that good education is accessible to all families.

Financial Highlights

Southside Academy is currently seeking additional donations of $600,000 in order to fulfill our mission. The breakdown of the funding may be seen below:

  • Salaries: $200,000
  • School Materials (books, toys, desks, chairs, etc): $180,000
  • Administrative Expenses: $120,000 to pay for lease costs, ongoing operational expenses, and marketing.
  • Working capital: $100,000

The following graph below outlines the pro forma financial projections for Southside Academy.


Company Overview

Who is southside academy, southside academy’s history.

Southside Academy started as an idea from a group of school teachers, including Mike Brown. The teachers were university pals who are passionate about teaching and children. They have seen the gaps in education in St. Paul, Minnesota, and wanted to create a school that elevates the academic environment for the children of this area.

Their plans to build a school started in 2015, but it was only until April 2016 that they finally completed all the paperwork and met the legal requirements. Since then, Southside Academy has achieved the following milestones:

  • Found a location and built the school
  • Developed the school’s name, logo, and website
  • Determined curriculum
  • Hired teachers and other key employees

Southside Academy’s Services

Industry analysis.

Education is an essential foundation for a thriving society. It’s more important than ever before that every child has access to affordable, high-quality education. While public schools are an essential option for many low-income families, the education provided by private schools often results in higher test scores and more students moving on to top-tier universities.

The private school industry has experienced steady growth in the past five years. The key industry drivers are economic growth, the rise in numbers of K-12 students, an increase in the number of families with both parents working, and government initiatives to support education.

According to Polaris Market Research, this growth is expected to continue with a forecasted compound annual growth rate of 6.6% from now until 2030. This shows that Southside Academy has great potential to keep growing and expanding. We will have ample opportunities to grow our curriculum and offer services to students that help them reach their highest potential.

Customer Analysis

Demographic profile of target market.

Southside Academy serves the families and children of St. Paul, Minnesota. The area is mostly populated by young couples and new families that have disposable income and can pay a premium for their children’s education.

The precise demographics of the town in which our location resides are as follows:

Customer Segmentation

We primarily target the following three customer segments:

  • Young children
  • Young couples

Competitive Analysis

Direct and indirect competitors.

Southside Academy faces competition from other schools with similar profiles. A description of each competitor company is below.  

Waters Independent School

Founded in 1968, Waters Independent School is a non-profit and tax-exempt independent school system. The school is governed by an independent Board of Trustees and offers preschool through eighth-grade programs. WIS is accredited by the state’s Council of Independent Schools (FCIS).

Waters Independent School has small class sizes with low student-to-teacher ratios. Further, WIS’ Programs include a strong academic foundation coupled with programs in the arts, physical education, media/technology, foreign language, and extracurricular areas.  

Hill Preparatory School

Founded in 1923, Hill Preparatory School is a private, non-sectarian, coeducational, college preparatory day school. It offers PK-12 programs in a safe, student-centered environment. HPS supports its students through the challenges of the school year with one-on-one attention from dedicated faculty, robust services like The Learning Center and the College Center, and the most advanced educational technology. The campus spans 28 acres and has a new 60,000+ square foot facility.  

Future Leaders Preparatory School

Founded in 1968, Future Leaders Prep is a private school for PreK3-8th grade. FLPS offers preschool, elementary school, and middle school programs and offers the International Baccalaureate program of study for all students. Teachers are endorsed in gifted education through a master’s level grant with [local University]’s College of Education Gifted Program. In addition to the school, Future Leaders offers community programs such as music, dance, art, and theater lessons through the Community School of the Arts, youth sports in the Community School for Sports, and the 7-week summer camp.

Competitive Advantage

There are many schools in St. Paul, Minnesota but none of them provides the same quality of education that Southside Academy provides, specifically the following:

Marketing Plan

Brand & value proposition.

The Southside Academy brand will focus on the school’s unique value proposition:

  • Providing premium education at an affordable price
  • Providing a supportive and challenging place for children to learn
  • Giving parents the assurance that their children will reach their full potential

Promotions Strategy

The promotions strategy for Southside Academy is as follows:

Social Media

Southside Academy will invest heavily in a social media advertising campaign. The school will utilize social media accounts and invest in ads on all social media platforms. It will use targeted marketing to appeal to the target demographics.


The school will place print advertisements in key local publications, including newspapers, area magazines, and business newsletters. Additionally, Southside Academy will print brochures and place them in specific locations frequented by target individuals.


Southside Academy will invest heavily in developing a professional website that displays all of the features and benefits of Southside Academy. It will also invest heavily in SEO so that the school’s website will appear at the top of search engine results.

Direct Mail

Southside Academy will blanket neighborhoods with direct mail pieces. These pieces will provide general information on Southside Academy and incentives to enroll.

Southside Academy prices its tuition at a moderate price so our students and their families feel they are getting great value when choosing our school.

Operations Plan

The following will be the operations plan for Southside Academy.

Operation Functions:

  • Mike Brown is the school Principal. He manages the teachers, directs the direction of education, and serves as the head of the school.
  • Mike is joined by Amanda Johnson who acts as the Administrative Assistant for the school. She helps Mike with the operations of the school as well as the marketing and administrative functions.
  • Mike has hired an extensive team of highly qualified educators. Together, they teach dozens of subjects, including biology, chemistry, social studies, and mathematics. Every teacher that works for Southside Academy is passionate about education and pushing their students to reach their highest potential.


Southside Academy expects to achieve the following milestones in the following six months:

  • 3/202X Kickoff of promotional campaign to attract new students
  • 4/202X Start donation campaign
  • 5/202X Hire new teachers for the upcoming year
  • 6/202X Achieve donation/funding goal
  • 7/202X Finalize list of incoming students for next year
  • 8/202X Start next school year

Financial Plan

Key revenue & costs.

Southside Academy’s revenues come from student tuition fees and donations from both individuals and corporations.

The major costs for the company will be staffing, marketing expenses, location maintenance, equipment, and materials.

Funding Requirements and Use of Funds

Southside Academy is currently seeking additional fundraising and capital of $600,000 in order to fulfill our mission. The breakdown of the funding may be seen below:

Key Assumptions

The following outlines the key assumptions required in order to achieve the revenue and cost numbers in the financials and to pay off the startup business loan.

  • Year 1: 200
  • Year 2: 300
  • Year 3: 400
  • Year 4: 500
  • Year 5: 600
  • Tuition rate per year: $10,000

Financial Statements

Income statement, balance sheet, cash flow statement, school business plan faqs, what is a school business plan.

A school business plan is a plan to start and/or grow your school business. Among other things, it outlines your business concept, identifies your target customers, presents your marketing plan and details your financial projections.

You can easily complete your School business plan using our School Business Plan Template here .

What are the Main Types of School Businesses?

There are a number of different kinds of school businesses, some examples include: private K-12 school, charter school, virtual schools, independent schools, primary school, secondary education, or preschool.

How Do You Get Funding for Your School Business Plan?

School businesses are often funded through small business loans. Personal savings, credit card financing and angel investors are also popular forms of funding.

What are the Steps To Start a School Business?

Starting a school business can be an exciting endeavor. Having a clear roadmap of the steps to start a business will help you stay focused on your goals and get started faster.

1. Develop A School Business Plan - The first step in starting a business is to create a detailed school business plan that outlines all aspects of the venture. This should include potential market size and target customers, the services or products you will offer, pricing strategies and a detailed financial forecast.  

2. Choose Your Legal Structure - It's important to select an appropriate legal entity for your school business. This could be a limited liability company (LLC), corporation, partnership, or sole proprietorship. Each type has its own benefits and drawbacks so it’s important to do research and choose wisely so that your school business is in compliance with local laws.

3, Register Your School Business - Once you have chosen a legal structure, the next step is to register your school business with the government or state where you’re operating from. This includes obtaining licenses and permits as required by federal, state, and local laws.

4. Identify Financing Options - It’s likely that you’ll need some capital to start your school business, so take some time to identify what financing options are available such as bank loans, investor funding, grants, or crowdfunding platforms. 

5. Choose a Location - Whether you plan on operating out of a physical location or not, you should always have an idea of where you’ll be based should it become necessary in the future as well as what kind of space would be suitable for your operations. 

6. Hire Employees - There are several ways to find qualified employees including job boards like LinkedIn or Indeed as well as hiring agencies if needed – depending on what type of employees you need it might also be more effective to reach out directly through networking events. 

7. Acquire Necessary School Equipment & Supplies - In order to start your school business, you'll need to purchase all of the necessary equipment and supplies to run a successful operation. 

8. Market & Promote Your Business - Once you have all the necessary pieces in place, it’s time to start promoting and marketing your school business. This includes creating a website, utilizing social media platforms like Facebook or Twitter, and having an effective Search Engine Optimization (SEO) strategy. You should also consider traditional marketing techniques such as radio or print advertising. 

Learn more about how to start a successful school business:

  • How to Start a School

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Step 1: school overview, step 2: executive summary, step 3: school services.

  • Literacy services
  • Numeracy services
  • Meeting accreditation standards
  • Foundations in science and mathematics
  • Foundations in geography and history
  • Giving extracurricular activities
  • Giving books and school materials

Step 4: Mission Statement and Vision Statement

Step 5: job description, step 6: swot analysis.

  • Strengths – What is the ace of your school against your competitors?
  • Weaknesses – On what aspects are your school lacking?
  • Opportunities – Where does your school excel in teaching?
  • Threats – What can make a student leave your school?

Step 7: Market Research

Step 8: sales plan, step 9: publicity plan, step 10: school budget, share this post on your network, file formats, word templates, google docs templates, excel templates, powerpoint templates, google sheets templates, google slides templates, pdf templates, publisher templates, psd templates, indesign templates, illustrator templates, pages templates, keynote templates, numbers templates, outlook templates, you may also like these articles, 5+ sample investment company business plan in pdf.

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School Business Plan Template [Updated 2024]


School Business Plan

If you want to start a school or expand your current school, you need a business plan.

The following school business plan template gives you the key elements to include in a winning business plan. In addition to this template, a well-crafted plan will include market research to help you better understand the school industry, market trends, your competitive advantage and your target market. It will also help you craft a smart marketing strategy and a strong financial plan.

You can download our business plan template (including a full, customizable financial model) to your computer here.

Below are links to each of the key components of an education business plan to help you launch a successful school. This can be used for a variety of school business plans, including a private school business plan, a charter school, public schools, independent schools, virtual schools, primary or secondary education.

  • Executive Summary – The executive summary provides an overview of your business opportunity and summarizes the business plan.
  • Company Overview – The company overview includes information about your business concept, academic and extracurricular activities offered, and legal structure.
  • Industry Analysis – The industry analysis includes market research that supports your business and provides insights into market trends and the education industry.
  • Customer Analysis – The customer analysis provides an overview of your target customers.
  • Competitive Analysis – The competitive analysis should identify your direct and indirect competitors and highlight your competitive advantage.
  • Marketing Plan – The marketing plan includes your marketing strategy, pricing strategy, examples of marketing materials, and search engine optimization plan.
  • Operations Plan – The operations plan includes information on your school’s day-to-day operations and processes.
  • Management Team – The management team section includes a profile of the organizational structure, school leaders, their experience and responsibilities.
  • Financial Plan – The financial plan includes financial projections, a cash flow statement, profit and loss statement and balance sheet.

Download our business plan template (including a full financial projections model and financial statements).

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School Business Plan Home I. Executive Summary II. Company Overview III. Industry Analysis IV. Customer Analysis V. Competitive Analysis VI. Marketing Plan VII. Operations Plan VIII. Management Team IX. Financial Plan

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Provide real–world business plan examples for your students, inspire confidence in future entrepreneurs and easily create your class syllabus using industry–best business plans., liveplan gives students access to actual business plans so they can practice business planning in and outside of the classroom., it's not just a classroom project. it's your students planning for their futures..

Teach by example

Teach by example

LivePlan's examples of actual business plans show students how they can identify opportunities, meet challenges, and plan their path to profits. Just like real-world entrepreneurs.

No spreadsheets necessary

No spreadsheets necessary

With all–in–one spreadsheet–free forecasting and pitching tools–students can use LivePlan to build a realistic business plan with accurate projections and compelling pitches. Analyze scenarios. Track progress. Set goals. All in LivePlan.

Works seamlessly with your classroom setup

Works seamlessly with your classroom setup

With LivePlan you can simplify syllabus creation. LivePlan can also be used alongside classroom tools such as Blackboard and Canvas. LivePlan's optional instructional resources can enhance your syllabus with materials that introduce lean planning principles, growth metrics, financial forecasting, and more.

Instructors looking for a great tool to help students develop business plans need to look at Live Plan. The step–by–step process walks students through the entire process from Pitch to Financials. As the Instructor you can also have online access to their plan and provide feedback and comments as the plan develops.

Mike Allen

Mike Allen Business Instructor, North Idaho College, Coeur d'Alene, ID

Bring out the best in every student

LivePlan's business plan examples help students turn ideas into top–notch business plans for class projects and startups. The tools, features, and instructional content allow you to focus on bringing out the best in your students for every plan and project.

Before using LivePlan, my students were intimidated by the business planning process. LivePlan breaks it down into manageable steps and takes the mystery out of developing a business plan.

Amy Schulz

Amy Schulz NACCE Vice President of Education, Membership and Associate Faculty, Feather River College, Quincy, CA

I used LivePlan to develop a business plan for a class project. Turns out, the project became part of a business plan competition where I placed second out of over 200 entries.

Sheila Austin

Sheila Austin Student

LivePlan provides your students with the tools to

Know the competition

Know the competition

No business operates in a vacuum. LivePlan incorporates real–world industry data, so students can better understand competitors, plan businesses around industry realities, and confidently execute data–driven strategies.

Build business dreams together

Build business dreams together

From sharing feedback and engaging in discussions, to simultaneously working on different parts of the plan, students can easily collaborate in groups using LivePlan.

Create a plan that fits their needs

Create a plan that fits their needs

Whether small or big, LivePlan can build out the right–sized business plan for your classroom projects. In LivePlan, students can develop a simple lean plan that focuses their ideas, or create a full business plan with all the details and steps necessary to persuade investors, attract partners, and turn their idea into a profitable reality.

Save time

With so much happening in the classroom, you need a tool that works with you, not one that makes you do extra work. Used by educators, consultants, entrepreneurs, and students all around the world, LivePlan has been regularly improved and streamlined so it's easy to use.

Develop confidence in their plan and themselves

Develop confidence in their plan and themselves

It's one thing to plan a business. It's another thing to know how to talk about a business plan. Students can develop talking points and practice their pitch in LivePlan so they can discuss their enterprise with confidence and authority.

With LivePlan your students exceed expectations

With LivePlan, students create business plans that:

  • Guide them from concept to actionable plan
  • Build the confidence necessary to be entrepreneurs
  • Combine pitching, forecasting, and collaboration

LivePlan streamlines projects for educators

LivePlan eases project management in the classroom, so instructors can:

  • Pinpoint feedback and suggest improvements
  • Monitor project progress
  • Teach business planning instead of managing multiple apps

Go beyond business plan examples

LivePlan easily integrates into business courses, includes all materials and curriculum to support classroom business projects, and comes with free phone, email, and chat technical support.

The students very much appreciate the guidance the LivePlan program offers. I love the ability to act as a contributor to their plans. The help resources are phenomenal and easy to navigate.

John Shaw

John Shaw Assistant Professor of Management, Davis College of Business – Jacksonville University, Jacksonville, FL

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Teachers and students love LivePlan

LivePlan really facilitated communication between students who were in a team on the business plan project. Students could comment on sections of their business plan and collaborate on what to change in their plan without having to meet face–to–face.

Amy V

Amy Valente Assistant Professor of Business, Cayuga Community College, Auburn, New York

LivePlan helped us easily set up the business plan for our startup during our MBA. As soon as the other students saw it, they also wanted LivePlan. The time we saved on planning we could use for operational tasks. It was the ideal solution for us.


The product we produced by using Live Plan was exceptional, far exceeded our expectations, and came out so much better than we could have ever done on our own.

Ms. Bay

This product is a game-changer. It allows the non–MBA founder to unleash their potential through strategic planning and beautiful design. Highly recommended.

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LivePlan is simply awesome.

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How to Write a Business Plan: Step-by-Step Guide + Examples

Determined female African-American entrepreneur scaling a mountain while wearing a large backpack. Represents the journey to starting and growing a business and needing to write a business plan to get there.

Noah Parsons

24 min. read

Updated April 17, 2024

Writing a business plan doesn’t have to be complicated. 

In this step-by-step guide, you’ll learn how to write a business plan that’s detailed enough to impress bankers and potential investors, while giving you the tools to start, run, and grow a successful business.

  • The basics of business planning

If you’re reading this guide, then you already know why you need a business plan . 

You understand that planning helps you: 

  • Raise money
  • Grow strategically
  • Keep your business on the right track 

As you start to write your plan, it’s useful to zoom out and remember what a business plan is .

At its core, a business plan is an overview of the products and services you sell, and the customers that you sell to. It explains your business strategy: how you’re going to build and grow your business, what your marketing strategy is, and who your competitors are.

Most business plans also include financial forecasts for the future. These set sales goals, budget for expenses, and predict profits and cash flow. 

A good business plan is much more than just a document that you write once and forget about. It’s also a guide that helps you outline and achieve your goals. 

After completing your plan, you can use it as a management tool to track your progress toward your goals. Updating and adjusting your forecasts and budgets as you go is one of the most important steps you can take to run a healthier, smarter business. 

We’ll dive into how to use your plan later in this article.

There are many different types of plans , but we’ll go over the most common type here, which includes everything you need for an investor-ready plan. However, if you’re just starting out and are looking for something simpler—I recommend starting with a one-page business plan . It’s faster and easier to create. 

It’s also the perfect place to start if you’re just figuring out your idea, or need a simple strategic plan to use inside your business.

Dig deeper : How to write a one-page business plan

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  • What to include in your business plan

Executive summary

The executive summary is an overview of your business and your plans. It comes first in your plan and is ideally just one to two pages. Most people write it last because it’s a summary of the complete business plan.

Ideally, the executive summary can act as a stand-alone document that covers the highlights of your detailed plan. 

In fact, it’s common for investors to ask only for the executive summary when evaluating your business. If they like what they see in the executive summary, they’ll often follow up with a request for a complete plan, a pitch presentation , or more in-depth financial forecasts .

Your executive summary should include:

  • A summary of the problem you are solving
  • A description of your product or service
  • An overview of your target market
  • A brief description of your team
  • A summary of your financials
  • Your funding requirements (if you are raising money)

Dig Deeper: How to write an effective executive summary

Products and services description

This is where you describe exactly what you’re selling, and how it solves a problem for your target market. The best way to organize this part of your plan is to start by describing the problem that exists for your customers. After that, you can describe how you plan to solve that problem with your product or service. 

This is usually called a problem and solution statement .

To truly showcase the value of your products and services, you need to craft a compelling narrative around your offerings. How will your product or service transform your customers’ lives or jobs? A strong narrative will draw in your readers.

This is also the part of the business plan to discuss any competitive advantages you may have, like specific intellectual property or patents that protect your product. If you have any initial sales, contracts, or other evidence that your product or service is likely to sell, include that information as well. It will show that your idea has traction , which can help convince readers that your plan has a high chance of success.

Market analysis

Your target market is a description of the type of people that you plan to sell to. You might even have multiple target markets, depending on your business. 

A market analysis is the part of your plan where you bring together all of the information you know about your target market. Basically, it’s a thorough description of who your customers are and why they need what you’re selling. You’ll also include information about the growth of your market and your industry .

Try to be as specific as possible when you describe your market. 

Include information such as age, income level, and location—these are what’s called “demographics.” If you can, also describe your market’s interests and habits as they relate to your business—these are “psychographics.” 

Related: Target market examples

Essentially, you want to include any knowledge you have about your customers that is relevant to how your product or service is right for them. With a solid target market, it will be easier to create a sales and marketing plan that will reach your customers. That’s because you know who they are, what they like to do, and the best ways to reach them.

Next, provide any additional information you have about your market. 

What is the size of your market ? Is the market growing or shrinking? Ideally, you’ll want to demonstrate that your market is growing over time, and also explain how your business is positioned to take advantage of any expected changes in your industry.

Dig Deeper: Learn how to write a market analysis

Competitive analysis

Part of defining your business opportunity is determining what your competitive advantage is. To do this effectively, you need to know as much about your competitors as your target customers. 

Every business has some form of competition. If you don’t think you have competitors, then explore what alternatives there are in the market for your product or service. 

For example: In the early years of cars, their main competition was horses. For social media, the early competition was reading books, watching TV, and talking on the phone.

A good competitive analysis fully lays out the competitive landscape and then explains how your business is different. Maybe your products are better made, or cheaper, or your customer service is superior. Maybe your competitive advantage is your location – a wide variety of factors can ultimately give you an advantage.

Dig Deeper: How to write a competitive analysis for your business plan

Marketing and sales plan

The marketing and sales plan covers how you will position your product or service in the market, the marketing channels and messaging you will use, and your sales tactics. 

The best place to start with a marketing plan is with a positioning statement . 

This explains how your business fits into the overall market, and how you will explain the advantages of your product or service to customers. You’ll use the information from your competitive analysis to help you with your positioning. 

For example: You might position your company as the premium, most expensive but the highest quality option in the market. Or your positioning might focus on being locally owned and that shoppers support the local economy by buying your products.

Once you understand your positioning, you’ll bring this together with the information about your target market to create your marketing strategy . 

This is how you plan to communicate your message to potential customers. Depending on who your customers are and how they purchase products like yours, you might use many different strategies, from social media advertising to creating a podcast. Your marketing plan is all about how your customers discover who you are and why they should consider your products and services. 

While your marketing plan is about reaching your customers—your sales plan will describe the actual sales process once a customer has decided that they’re interested in what you have to offer. 

If your business requires salespeople and a long sales process, describe that in this section. If your customers can “self-serve” and just make purchases quickly on your website, describe that process. 

A good sales plan picks up where your marketing plan leaves off. The marketing plan brings customers in the door and the sales plan is how you close the deal.

Together, these specific plans paint a picture of how you will connect with your target audience, and how you will turn them into paying customers.

Dig deeper: What to include in your sales and marketing plan

Business operations

The operations section describes the necessary requirements for your business to run smoothly. It’s where you talk about how your business works and what day-to-day operations look like. 

Depending on how your business is structured, your operations plan may include elements of the business like:

  • Supply chain management
  • Manufacturing processes
  • Equipment and technology
  • Distribution

Some businesses distribute their products and reach their customers through large retailers like, Walmart, Target, and grocery store chains. 

These businesses should review how this part of their business works. The plan should discuss the logistics and costs of getting products onto store shelves and any potential hurdles the business may have to overcome.

If your business is much simpler than this, that’s OK. This section of your business plan can be either extremely short or more detailed, depending on the type of business you are building.

For businesses selling services, such as physical therapy or online software, you can use this section to describe the technology you’ll leverage, what goes into your service, and who you will partner with to deliver your services.

Dig Deeper: Learn how to write the operations chapter of your plan

Key milestones and metrics

Although it’s not required to complete your business plan, mapping out key business milestones and the metrics can be incredibly useful for measuring your success.

Good milestones clearly lay out the parameters of the task and set expectations for their execution. You’ll want to include:

  • A description of each task
  • The proposed due date
  • Who is responsible for each task

If you have a budget, you can include projected costs to hit each milestone. You don’t need extensive project planning in this section—just list key milestones you want to hit and when you plan to hit them. This is your overall business roadmap. 

Possible milestones might be:

  • Website launch date
  • Store or office opening date
  • First significant sales
  • Break even date
  • Business licenses and approvals

You should also discuss the key numbers you will track to determine your success. Some common metrics worth tracking include:

  • Conversion rates
  • Customer acquisition costs
  • Profit per customer
  • Repeat purchases

It’s perfectly fine to start with just a few metrics and grow the number you are tracking over time. You also may find that some metrics simply aren’t relevant to your business and can narrow down what you’re tracking.

Dig Deeper: How to use milestones in your business plan

Organization and management team

Investors don’t just look for great ideas—they want to find great teams. Use this chapter to describe your current team and who you need to hire . You should also provide a quick overview of your location and history if you’re already up and running.

Briefly highlight the relevant experiences of each key team member in the company. It’s important to make the case for why yours is the right team to turn an idea into a reality. 

Do they have the right industry experience and background? Have members of the team had entrepreneurial successes before? 

If you still need to hire key team members, that’s OK. Just note those gaps in this section.

Your company overview should also include a summary of your company’s current business structure . The most common business structures include:

  • Sole proprietor
  • Partnership

Be sure to provide an overview of how the business is owned as well. Does each business partner own an equal portion of the business? How is ownership divided? 

Potential lenders and investors will want to know the structure of the business before they will consider a loan or investment.

Dig Deeper: How to write about your company structure and team

Financial plan

Last, but certainly not least, is your financial plan chapter. 

Entrepreneurs often find this section the most daunting. But, business financials for most startups are less complicated than you think, and a business degree is certainly not required to build a solid financial forecast. 

A typical financial forecast in a business plan includes the following:

  • Sales forecast : An estimate of the sales expected over a given period. You’ll break down your forecast into the key revenue streams that you expect to have.
  • Expense budget : Your planned spending such as personnel costs , marketing expenses, and taxes.
  • Profit & Loss : Brings together your sales and expenses and helps you calculate planned profits.
  • Cash Flow : Shows how cash moves into and out of your business. It can predict how much cash you’ll have on hand at any given point in the future.
  • Balance Sheet : A list of the assets, liabilities, and equity in your company. In short, it provides an overview of the financial health of your business. 

A strong business plan will include a description of assumptions about the future, and potential risks that could impact the financial plan. Including those will be especially important if you’re writing a business plan to pursue a loan or other investment.

Dig Deeper: How to create financial forecasts and budgets

This is the place for additional data, charts, or other information that supports your plan.

Including an appendix can significantly enhance the credibility of your plan by showing readers that you’ve thoroughly considered the details of your business idea, and are backing your ideas up with solid data.

Just remember that the information in the appendix is meant to be supplementary. Your business plan should stand on its own, even if the reader skips this section.

Dig Deeper : What to include in your business plan appendix

Optional: Business plan cover page

Adding a business plan cover page can make your plan, and by extension your business, seem more professional in the eyes of potential investors, lenders, and partners. It serves as the introduction to your document and provides necessary contact information for stakeholders to reference.

Your cover page should be simple and include:

  • Company logo
  • Business name
  • Value proposition (optional)
  • Business plan title
  • Completion and/or update date
  • Address and contact information
  • Confidentiality statement

Just remember, the cover page is optional. If you decide to include it, keep it very simple and only spend a short amount of time putting it together.

Dig Deeper: How to create a business plan cover page

How to use AI to help write your business plan

Generative AI tools such as ChatGPT can speed up the business plan writing process and help you think through concepts like market segmentation and competition. These tools are especially useful for taking ideas that you provide and converting them into polished text for your business plan.

The best way to use AI for your business plan is to leverage it as a collaborator , not a replacement for human creative thinking and ingenuity. 

AI can come up with lots of ideas and act as a brainstorming partner. It’s up to you to filter through those ideas and figure out which ones are realistic enough to resonate with your customers. 

There are pros and cons of using AI to help with your business plan . So, spend some time understanding how it can be most helpful before just outsourcing the job to AI.

Learn more: 10 AI prompts you need to write a business plan

  • Writing tips and strategies

To help streamline the business plan writing process, here are a few tips and key questions to answer to make sure you get the most out of your plan and avoid common mistakes .  

Determine why you are writing a business plan

Knowing why you are writing a business plan will determine your approach to your planning project. 

For example: If you are writing a business plan for yourself, or just to use inside your own business , you can probably skip the section about your team and organizational structure. 

If you’re raising money, you’ll want to spend more time explaining why you’re looking to raise the funds and exactly how you will use them.

Regardless of how you intend to use your business plan , think about why you are writing and what you’re trying to get out of the process before you begin.

Keep things concise

Probably the most important tip is to keep your business plan short and simple. There are no prizes for long business plans . The longer your plan is, the less likely people are to read it. 

So focus on trimming things down to the essentials your readers need to know. Skip the extended, wordy descriptions and instead focus on creating a plan that is easy to read —using bullets and short sentences whenever possible.

Have someone review your business plan

Writing a business plan in a vacuum is never a good idea. Sometimes it’s helpful to zoom out and check if your plan makes sense to someone else. You also want to make sure that it’s easy to read and understand.

Don’t wait until your plan is “done” to get a second look. Start sharing your plan early, and find out from readers what questions your plan leaves unanswered. This early review cycle will help you spot shortcomings in your plan and address them quickly, rather than finding out about them right before you present your plan to a lender or investor.

If you need a more detailed review, you may want to explore hiring a professional plan writer to thoroughly examine it.

Use a free business plan template and business plan examples to get started

Knowing what information to include in a business plan is sometimes not quite enough. If you’re struggling to get started or need additional guidance, it may be worth using a business plan template. 

There are plenty of great options available (we’ve rounded up our 8 favorites to streamline your search).

But, if you’re looking for a free downloadable business plan template , you can get one right now; download the template used by more than 1 million businesses. 

Or, if you just want to see what a completed business plan looks like, check out our library of over 550 free business plan examples . 

We even have a growing list of industry business planning guides with tips for what to focus on depending on your business type.

Common pitfalls and how to avoid them

It’s easy to make mistakes when you’re writing your business plan. Some entrepreneurs get sucked into the writing and research process, and don’t focus enough on actually getting their business started. 

Here are a few common mistakes and how to avoid them:

Not talking to your customers : This is one of the most common mistakes. It’s easy to assume that your product or service is something that people want. Before you invest too much in your business and too much in the planning process, make sure you talk to your prospective customers and have a good understanding of their needs.

  • Overly optimistic sales and profit forecasts: By nature, entrepreneurs are optimistic about the future. But it’s good to temper that optimism a little when you’re planning, and make sure your forecasts are grounded in reality. 
  • Spending too much time planning: Yes, planning is crucial. But you also need to get out and talk to customers, build prototypes of your product and figure out if there’s a market for your idea. Make sure to balance planning with building.
  • Not revising the plan: Planning is useful, but nothing ever goes exactly as planned. As you learn more about what’s working and what’s not—revise your plan, your budgets, and your revenue forecast. Doing so will provide a more realistic picture of where your business is going, and what your financial needs will be moving forward.
  • Not using the plan to manage your business: A good business plan is a management tool. Don’t just write it and put it on the shelf to collect dust – use it to track your progress and help you reach your goals.
  • Presenting your business plan

The planning process forces you to think through every aspect of your business and answer questions that you may not have thought of. That’s the real benefit of writing a business plan – the knowledge you gain about your business that you may not have been able to discover otherwise.

With all of this knowledge, you’re well prepared to convert your business plan into a pitch presentation to present your ideas. 

A pitch presentation is a summary of your plan, just hitting the highlights and key points. It’s the best way to present your business plan to investors and team members.

Dig Deeper: Learn what key slides should be included in your pitch deck

Use your business plan to manage your business

One of the biggest benefits of planning is that it gives you a tool to manage your business better. With a revenue forecast, expense budget, and projected cash flow, you know your targets and where you are headed.

And yet, nothing ever goes exactly as planned – it’s the nature of business.

That’s where using your plan as a management tool comes in. The key to leveraging it for your business is to review it periodically and compare your forecasts and projections to your actual results.

Start by setting up a regular time to review the plan – a monthly review is a good starting point. During this review, answer questions like:

  • Did you meet your sales goals?
  • Is spending following your budget?
  • Has anything gone differently than what you expected?

Now that you see whether you’re meeting your goals or are off track, you can make adjustments and set new targets. 

Maybe you’re exceeding your sales goals and should set new, more aggressive goals. In that case, maybe you should also explore more spending or hiring more employees. 

Or maybe expenses are rising faster than you projected. If that’s the case, you would need to look at where you can cut costs.

A plan, and a method for comparing your plan to your actual results , is the tool you need to steer your business toward success.

Learn More: How to run a regular plan review

Free business plan templates and examples

Kickstart your business plan writing with one of our free business plan templates or recommended tools.

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How to write a business plan FAQ

What is a business plan?

A document that describes your business , the products and services you sell, and the customers that you sell to. It explains your business strategy, how you’re going to build and grow your business, what your marketing strategy is, and who your competitors are.

What are the benefits of a business plan?

A business plan helps you understand where you want to go with your business and what it will take to get there. It reduces your overall risk, helps you uncover your business’s potential, attracts investors, and identifies areas for growth.

Having a business plan ultimately makes you more confident as a business owner and more likely to succeed for a longer period of time.

What are the 7 steps of a business plan?

The seven steps to writing a business plan include:

  • Write a brief executive summary
  • Describe your products and services.
  • Conduct market research and compile data into a cohesive market analysis.
  • Describe your marketing and sales strategy.
  • Outline your organizational structure and management team.
  • Develop financial projections for sales, revenue, and cash flow.
  • Add any additional documents to your appendix.

What are the 5 most common business plan mistakes?

There are plenty of mistakes that can be made when writing a business plan. However, these are the 5 most common that you should do your best to avoid:

  • 1. Not taking the planning process seriously.
  • Having unrealistic financial projections or incomplete financial information.
  • Inconsistent information or simple mistakes.
  • Failing to establish a sound business model.
  • Not having a defined purpose for your business plan.

What questions should be answered in a business plan?

Writing a business plan is all about asking yourself questions about your business and being able to answer them through the planning process. You’ll likely be asking dozens and dozens of questions for each section of your plan.

However, these are the key questions you should ask and answer with your business plan:

  • How will your business make money?
  • Is there a need for your product or service?
  • Who are your customers?
  • How are you different from the competition?
  • How will you reach your customers?
  • How will you measure success?

How long should a business plan be?

The length of your business plan fully depends on what you intend to do with it. From the SBA and traditional lender point of view, a business plan needs to be whatever length necessary to fully explain your business. This means that you prove the viability of your business, show that you understand the market, and have a detailed strategy in place.

If you intend to use your business plan for internal management purposes, you don’t necessarily need a full 25-50 page business plan. Instead, you can start with a one-page plan to get all of the necessary information in place.

What are the different types of business plans?

While all business plans cover similar categories, the style and function fully depend on how you intend to use your plan. Here are a few common business plan types worth considering.

Traditional business plan: The tried-and-true traditional business plan is a formal document meant to be used when applying for funding or pitching to investors. This type of business plan follows the outline above and can be anywhere from 10-50 pages depending on the amount of detail included, the complexity of your business, and what you include in your appendix.

Business model canvas: The business model canvas is a one-page template designed to demystify the business planning process. It removes the need for a traditional, copy-heavy business plan, in favor of a single-page outline that can help you and outside parties better explore your business idea.

One-page business plan: This format is a simplified version of the traditional plan that focuses on the core aspects of your business. You’ll typically stick with bullet points and single sentences. It’s most useful for those exploring ideas, needing to validate their business model, or who need an internal plan to help them run and manage their business.

Lean Plan: The Lean Plan is less of a specific document type and more of a methodology. It takes the simplicity and styling of the one-page business plan and turns it into a process for you to continuously plan, test, review, refine, and take action based on performance. It’s faster, keeps your plan concise, and ensures that your plan is always up-to-date.

What’s the difference between a business plan and a strategic plan?

A business plan covers the “who” and “what” of your business. It explains what your business is doing right now and how it functions. The strategic plan explores long-term goals and explains “how” the business will get there. It encourages you to look more intently toward the future and how you will achieve your vision.

However, when approached correctly, your business plan can actually function as a strategic plan as well. If kept lean, you can define your business, outline strategic steps, and track ongoing operations all with a single plan.

See why 1.2 million entrepreneurs have written their business plans with LivePlan

Content Author: Noah Parsons

Noah is the COO at Palo Alto Software, makers of the online business plan app LivePlan. He started his career at Yahoo! and then helped start the user review site From there he started a software distribution business in the UK before coming to Palo Alto Software to run the marketing and product teams.

Start stronger by writing a quick business plan. Check out LivePlan

Table of Contents

  • Use AI to help write your plan
  • Common planning mistakes
  • Manage with your business plan
  • Templates and examples

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23+ Free Entrepreneur Lesson Plans (Projects, Worksheets, etc.)

By: Author Amanda L. Grossman

Posted on Last updated: December 14, 2022

Need free entrepreneurship curriculum, lesson plans, and projects? Here's entrepreneur lesson plans for high school, middle school, and elementary.

group of tweens working together, text overlay

So, you’re looking for entrepreneur lesson plans to help turn your kids or students into the innovators of tomorrow.

And not just to make them into entrepreneurs, but to benefit your kids and students with the following results of teaching entrepreneurship :

  • Improved academic performance
  • Increased problem-solving and decision-making capabilities
  • Improved interpersonal relationships
  • Higher self-esteem

But, exactly how are you supposed to teach entrepreneurship?

Entrepreneurs, among other qualities, need to be able to recognize opportunities in the marketplace. This means finding a need, and figuring out how to solve that need in a profitable way.

This can be as simple as a kidpreneur/kidpreneurship (or kidpreneur-in-the-making) opening a lemonade stand on a smoldering July day near a construction site, and as complicated as creating a machine knob specifically for tea growers in Japan.

And having this ability doesn't have to result in a person starting their own business; it works equally as well for your child if they work for someone else in the form of more merit raises, one-time bonuses for one-off projects, promotions, leverage in salary negotiations, etc.

In fact, the skill of recognizing an opportunity, and seizing it by writing my own job description resulted in me snagging my first job out of college (worth an awesome $40,000 + benefits to me at the time). More on that in a bit.

What are the other skills a child needs to learn to help them as an entrepreneur?

Psst: you'll also want to check out my resource list of youth entrepreneurship programs , entrepreneur biographies for kids , kid entrepreneur kits , and full review of the Teen Entrepreneur Toolbox . 

Article Content

How Do You Teach Entrepreneurship?

Teaching entrepreneurship is a bit trickier than, say, teaching algebra. With algebra, the equations come out with the same solutions, every time. But with entrepreneurship?

There are an endless number of variables that go into it, and an endless number of outcomes that can come out of it.

How are you supposed to teach for that?

One of the best ways to teach entrepreneurship is to choose entrepreneurial projects, activities, and lesson plans that aim at nurturing these entrepreneur skills:

  • Ability to identify opportunities
  • Self confidence
  • At least basic knowledge of business finances/financial literacy
  • Knows how to take measured risk
  • Vision and creativity

Elementary School Entrepreneurship Curriculum

Excited to start teaching your elementary school-aged kids about entrepreneurship? Let me share some entrepreneurship lesson plans, resources, and curriculum with you.

Also, check out these 3 kid business plan examples .

1. Venture Lab

Who It’s For : Grades 1-12

Financial Aid : ( Free for non-commercial use ) Curriculum that organizations can purchase to use with students

Length of Program : 90-minute lessons

Location : N/A

Venture Lab offers a curriculum suited for 1st – 12th graders (curriculum is divided into lower elementary, upper elementary, and middle school/high school.) This is a course in a box with all of the lesson plans already completed and is meant to be utilized as part of regular coursework, after school programs, or camps.

Its focus is on teaching girls components of entrepreneurship such as STEAM concepts and design thinking.

2. Money Monsters Start their Own Business

Who It’s For : 4th – 8th grade

Students will read through the Money Monsters Start their Own Business book (PDF provided – 51 pages), and then play a game that has them experience the ups and downs of starting a business.

I love how a Toy Store Income Tracker is included so that each student can track their own earnings and see the numbers for themselves.

Psst: you'll also want to check out Federal Reserve Bank's webinar on teaching kids entrepreneurship , which will give you some lesson plan ideas. 

Starting a Business Lesson Plans for Middle School

Do you want to teach your middle school kid (or student) how to start a business, and you need a lesson plan? I’ve actually created a Take Your Child to Work Day printable which will give you lots of ideas for your starting a business lesson plan.

More middle school business lesson plans for how to start a business (all free):

  • Federal Reserve Bank's Jay Starts a Business (Grades 3-6; comes with teacher's manual with lesson plans)
  • Free Kid Business Plan Templates
  • Biz Kid’s Crash Course on Entrepreneurship for Middle School
  • EverFI’s Venture Entrepreneurial Expedition (for grades 7-10).
  • Small Business Administration’s Young Entrepreneurs course
  • Foundation for Economic Education’s Booms and Busts , What is Entrepreneurship? , What is the Entrepreneur’s Role in Creating Value? , etc. (students can earn a Certificate of Achievement)
  • TeenBusiness’s Entrepreneur Lesson Videos series
  • Parade of Entrepreneurs Lesson Plan
  • Lemonade Stand Worksheets , and my best Lemonade Stand Ideas
Psst: Try holding a market day in your class. Here are 22 things for kids to make and sell , 17 boy crafts to sell , and help pricing their products in this market day lesson plan .

Teaching Entrepreneurship to High School Students – Free Entrepreneurship Curriculum

There are some great curriculum and materials out there for teaching entrepreneurship in high school, many of which include entrepreneur worksheets for students.

Psst: you also might want to check out these 5 business books for teens , and 11 business games for students .

1. Alison’s Entrepreneurial Skills Path

Who It’s For : Business students, and people interested in learning about creating a business

Financial Aid : Free

Length of Program : 6 lessons, each between 1 and 3 hours

Alison is a free, online platform with tons of courses, and one of the paths you can go down is an entrepreneurial skills one.

Teachers of the courses include venture capitalists, professors at Harvard, and professional entrepreneurs.

Lessons include:

  • Characteristics of the Successful Entrepreneur
  • Critical Skills for Entrepreneurs
  • Creating an Entrepreneur’s Checklist for Success
  • Entrepreneurship – Creating the Business
  • Key Elements of Entrepreneurial Success
  • Why Entrepreneurs Should Think Big

2. Youth Entrepreneurs

Who It’s For : Students

Financial Aid : Schools pay for this program, with the cost based on how many students get free and reduced lunches

Length of Program : 1 year

With this program, students first focus on economics, then they focus on starting their own businesses.

3. Diamond Challenge Business Curriculum

Who It’s For : Kids and teens

Length of Program : 14 modules

Looking for a video business curriculum with instructional guides? The Diamond Challenge’s program covers the following:

  • What is Entrepreneurship?
  • Opportunity Recognition
  • Opportunity Screening
  • Types of Businesses
  • Building a Business like a Scientist
  • Using a Business Model Canvas

They also offer a Social Curriculum track that’s 6 video modules long, including:

  • What is Social Entrepreneurship?
  • Wicked Problems and Grand Challenges
  • Social Entrepreneurship Processes and Challenges

4. INCubateredu

Who It’s For : 10th and 12th graders

Financial Aid : Free (at schools where it’s available)

Length of Program : 1 year (followed by acceleratoredu for the 2nd year)

Through Uncharted Learning’s program, 10 th to 12 th graders develop their own business, pitch their idea ta a shark-tank style event, and even have a chance at receiving funding.

5. JA BE Entrepreneurial®

Who It’s For : Grades 9-12

Financial Aid : Free for students

Length of Program : 7, 45-minute sessions

Location : Anywhere

Through your child’s school, they can take Junior Achievement’s Entrepreneurial program. The course teaches students how to create a business plan, plus how to start a venture.

Lessons covered include:

  • What’s My Business?
  • Who’s My Customer?
  • What’s My Advantage?
  • Competitive Advantages
  • Ethics are Good for Business
  • The Business Plan

6. JA Company Program Blended Model

Length of Program : 13 classes (2 hours/class), or as a 1-year program with 26 classes (1 hour/class)

Location : Anywhere (online course)

This is an online program that teaches high schoolers how to solve a problem/fill a need in their community through entrepreneurship.

  • Start a Business
  • Vet the Venture
  • Create a Structure
  • Launch the Business!
  • Run the Business

7. The Mint's Be Your Own Boss

Who It’s For : Teens

Length of Program : 3 lessons

Starting with the Be Your Own Boss Challenge , The Mint takes your teen through the following three lesson:

  • Planning Your Business
  • Money & Your Business
  • The Law & Your Business

8. Wharton High School's Entrepreneurship

Who It’s For : High School students

Length of Program : 50+ lesson plans

These lesson plans go through the following:

  • Entrepreneurs and Entrepreneurial Opportunities
  • Global Markets
  • Business Plans

9. YE$ Youth Entrepreneurship

Who It's for : high school students

Cost : Free

Location : Anywhere (it's a PDF)

Here's a free PDF with tons of entrepreneur lesson plans and research done for educators, that is meant to go along with a 4-H program. You'll find some nuggets in here, plus, it's free!

Now let’s take a look at entrepreneurial projects that can teach your kids and teens all about starting a business with hands-on experiences.

10. Build a Business Plan

Who It's For : Middle School and High School

Location : Anywhere (online)

Check out this plug n' play business plan creator! You could send your students to this page to work through a business idea of theirs.

Then, at the end, they can print out their business plan!

Questions they'll need to answer include:

  • Your big idea
  • Who will buy
  • How you'll spend and make money

Entrepreneur Worksheets for Students

While I would recommend taking on one of the projects below, or one of the hands-on lesson plans from above, there are also entrepreneur worksheets students can use to learn about businesses.

Here's a few of my favorites (all free):

  • Lemonade Stand Free Printables (here's my best lemonade stand ideas , too)
  • Lemonade Stand Worksheets
  • Family Guide to Getting a Family Business Going (kid-centered)
  • Small Business Administration's Lean Startup Business Plan
  • Take your students through the DECA Idea Challenge (you'll need to pick your own everyday item to challenge students with, as the competition has ended for the year)
  • Take your students through the DECA Entrepreneur of Tomorrow Challenge (again, the competition is over, but the PDF is still available for you to set up your own)
Psst: you might want to check out my review on the Teen Entrepreneur Toolbox .

2 Entrepreneurial Projects – What is an Entrepreneurial Project?

Entrepreneurial projects are a smart way to teach entrepreneurship to kids, because, as with any project, it gives them a chance to dive deeper into a topic that interest them (all under the guise of teaching them how to start and run a business).

Entrepreneur Project #1: Winter Beverage Outdoor Tasting Contest

It’s soooooo easy to sit inside all winter long and slowly accumulate cabin fever (plus a few pounds). That's why you've got to look for fun things to do in the winter.

Well today? We’re going to switch things up. I’ve created a family date night for you ( family winter activities !) that has both an indoor AND an outdoor component.

But don’t worry – with this fun winter activity we’ll keep things toasty throughout.

So, what’s the game plan? Each of your kid(dos) will make (rather,  create ) a warm winter beverage recipe  indoors . Then here's the twist: you’re going to host a family taste testing contest around your fire pit in the backyard.

Not only will this make a fun family memory, but your kid(dos) will actually walk away with more money knowledge in the process centered around the all-important lesson of how to make a profit!

Psst: Now that’s a money lesson I could have used as a kid, specifically as I’ve gone into biz for myself as an adult.

Host a Winter Beverage Outdoor Taste Testing

Finding fun things to do in the winter doesn't have to mean you're freezing your tootsies off. There's nothing better to keep you warm outdoors in the wintertime than a toasty drink. Well, a toasty drink around a roaring fire.

Here’s how it’s going down:

Step #1: Choose an Event Date

Build the anticipation for your family by choosing a date 1 to 2 weeks out (so that there’s time for you guys to complete the rest of the prep work).

Fill out the invitation on Page 1 of the free printable, and display prominently on your family’s bulletin board/gathering center in the kitchen so everyone knows the date of the big event.

Set the stage for the competition by having your family read their mission out loud. Other cool factors you can add in: make it a Friday or Saturday family date night, under the stars. Let the kids stay up a little past bedtime to complete.

Step #2: Your Kid(dos) Research Hot Drink Ideas to Enter into the Competition

Your kids are the ones entering the competition. They’ll be in the driver seat of actually creating their own recipe from scratch (with some inspiration from below).

There are lots of toasty, kid-friendly drink recipe ideas to get them started:

  • Hot caramel apple cider
  • Vanilla steamer with cinnamon
  • Harry Potter Warm Butterbeer

They’ll get lots of help not only from looking up recipe examples on sites like Pinterest, but also from the worksheet in the free printable (Page 2).

Step #3: Shop for the Ingredients

Once your budding restaurant consultant has determined possible ingredients they’ll need for their signature drink, they’ll need you, Mama Bear, to purchase them.

Take the list your kid(dos) have created and go to the store (solo, or with them) to make the purchases.

Having trouble coming up with a pool of possible ingredients to buy? Use the lists below for inspiration of what to pick up (a few of these ingredients you probably already have at home) and let your kids create what they can from it:

  • Bases : hot cocoa, apple cider, chai tea, milk
  • Flavors : cinnamon, nutmeg, vanilla extract, flavor syrups
  • Sweeteners : sugar, brown sugar, caramel
  • Creamers : milk, half & half, almond milk, heavy cream, etc.
  • Top-offs : whipped cream, caramel sauce, orange peels for zesting

Save your store receipt, as your kid(dos) will need this information to price their drinks later on.

Step #4: Your Kid(dos) Tinker + Perfect their Drink

Using the purchased ingredients as well as anything in your home they can find, host a kitchen lab session where your kid(dos) tinker with ingredients and perfect their super-secret, signature recipes (talk about fun things to do in the winter inside!).

They’ll write down the exact portion sizes to each ingredient that they use as they go along, which is important for the next step.

Step #5: Your Kid(dos) Figure Out the Profit Margin of their Signature Drink

Remember, the goal is to create a new drink for this restaurant that not only costs less than $5, but has at least a 60% profit margin for the owner.

Ahem: between you and me, that means their cost needs to come in under $2.00.

So, as your kid tinkers with ingredients, they need to keep price in mind.

Note: this step can seem a bit unwieldy, but is SO important for the whole process. Just know – I’m outlining both how to do this all by hand, as well as giving you shortcuts to online calculators where your kid(dos) will still learn the process by setting up the inputs and thinking through how it all fits together.

Of course, we’re not talking about the cost of the entire ingredient that you’ve purchased. After all, it’s unlikely they’ll use an entire carton of milk to create one drink. We’re talking about the small portion size that they used of the product.

In other words, they’re not going to get the cost of a single drink they’ve created from your grocery store receipt as it is now. They need to do some calculating based on the measurements of each ingredient that goes into each drink.

You need to know how much it costs to create just ONE of your super-secret signature drinks so that you can calculate the profit margin.

What’s a profit margin? It’s the percentage of what you keep as profit from each $1.00. For example, a 20% profit margin means that we earn $0.20 on every dollar. That means that the other 80% or $0.80 are expenses. Remember that Jack, the man from The Yeti Slide, needs a 60% profit margin, or $0.60 on each dollar in profit after expenses are taken out.

Step #1: Write down your ingredients + quantities.

Step #2: Convert each quantity in your recipe to the quantity on the product label.

Divide your ingredients up by dry ones (like cocoa powder), and wet ones (like heavy cream or vanilla extract).

Then use the appropriate table below to convert the amount in your recipe to the amount that’s found on the ingredient’s product label (front of package).

For example, if you used 3 teaspoons of cocoa powder (dry ingredient), then your conversion is to a ½ ounce (the cocoa powder can is in ounces). Or if you used 2 tablespoons of almond milk, you find on the Wet Conversion table that you used 1 fl. Oz. (the almond milk carton is in Fl. Oz.).

Hint: Can’t find the conversion or a little confused? You can plug the exact quantity of your ingredients into  this liquid converter  or  this dry converter calculator  online and convert it into the measurement found on your product label).

Conversion tables:

Dry Conversions

Liquid Conversions:

Step #3: Calculate the cost of each quantity of ingredient used.

Now you need to price each converted quantity of ingredient by figuring out how much each ounce or fluid ounce costs, and then multiplying it by the amount you’ve used.

Hint: A good estimate to use for dashes of spices such as cinnamon or nutmeg is $0.05.

  • Write down the overall price of each ingredient used.
  • Write down the converted amount you used of it.
  • Divide the total amount in the product package by its price to find what each ounce or fluid ounce costs.
  • Then multiply that by the converted amount you used.
  • Write down the cost. Then add all of the individual ingredient costs to get your total expense to create the drink.

Example: I used 1 tablespoon (tbsp.) of heavy cream. One 8 fl. oz. container of heavy cream at the store costs $2.99. That is $0.37/ounce. I look at the conversion chart below, and see that 1 tbsp. converts to ½ ounce. So, I divide $0.37/2 ounces, and see that this ingredient for just one drink costs $0.186 (you can round up to $0.19).

Ingredient Cost:   $2.99 _ Converted Amount Used:  ½ fl. Oz.  Total Product Amount:  8 fl. Oz.   Cost per ounce:  _$0.37/fl. Oz.  Cost of Ingredient Used:  $0.37 X ½ = $0.186 .

Looking for a shortcut?  Here’s a free online tool for pricing out beverages . You’ll need the converted amounts.

Step #4: Calculate Your Profit Margin

Figure out how high your profit margin is if you sell the drink for $5.00.

Profit on Drink: $5.00 –  total drink cost  = _ $ _________.

Profit Per Dollar:  Your answer from above  \  Cost drink is sold for ($5.00)  =  $ Profit

Profit Margin:  $ Profit  X 100 =  Profit Margin%

Step #6: Taste Judging Begins

By now you’ve set the scene for some fun things to do in the winter outdoors – think a crackling bonfire out in the backyard (or in your fire pit. Heck, you can de-hibernate the grill for some winter outdoor cooking/heating), plus a table/flat surface where your kids can place their super-secret signature creations.

Bust out some blankets, cover straw bales with table cloths…you get the idea. (And if you’re in Houston like we are? Well, a hoodie should suffice).

Have your kid(dos) place their drinks on the tasting mat, as well as fill in how much their drink costs and what the profit margin is (all calculations they’ll be guided through on the free printable).

Now they get to take a break, while the parents taste + score each one!

Included in the printable are both a tasting mat as well as a score card with specific criteria, such as inventiveness, taste, and profit margin.

Step #7: Declare the Winners

There are winners in a variety of categories, and then an overall drink that is chosen for The Yeti Slide's Yeti Roasts:

  • Most Inventive
  • Best Money-Maker
  • Newest Yeti Slide Signature Drink

Looking for fun things to do in the winter? This two-part activity for your child that will leave them understanding profit margins like a pro, plus give your family an awesome family date night under the stars on a winter evening when you might otherwise be watching tv.

What could be better than that? If nothing else, you’ll have created quite the memory.

Entrepreneur Project #2: A System for Your Child to Identify a Need in Your Home + Propose a Solution

We want to encourage your child to come to you with things they see that could use improvement, and ways they could add value or provide a solution for you.

Let's go through how to do this.

Step #1 : Discuss with your child the idea that people need things + services.

Here's a conversation outline for you with a few blanks to fill in (where underlined) :

“People need things and services in their lives. They need things to maintain their health, they need things to make life more enjoyable. They need parts to make repairs to their belongings. They need really cool items to buy as gifts for others. They need better systems or processes to make things work more efficiently, which just means taking less time and less money and getting the same (or better) results. All over the world, people need things. In my own life, three needs that I've satisfied through purchasing something include  X ,  Y , and  Z . By purchasing them, they made my life easier because  <<FILL IN SPECIFIC INFORMATION FOR EACH EXAMPLE YOU GAVE>> . Generally, when people need something, they are willing to pay money for the solution. That's why there are so many companies, all which provide products + solutions for people's needs.”

Pssst: MAN I wish I could go back 17 years and give myself this talk! Would've saved me several adult years of banging my head against the wall trying to understand how to make money.

Step #2 : Task your child with identifying a need around the house/property/car.

What could this look like?

A Few Examples for you + your kiddo :

  • Find a more efficient way to organize the “command center” in your home.
  • Use Google Maps or another program to find a more efficient route for your commute.
  • Organize the wood pile + create newspaper logs that are fireplace-ready.
  • Find a better way to organize/clean/maintain the video game center in your home.
  • Clean out your car (I used to do this for my parents!) + add a car trash can to the back area so that in the future the kids can just use that instead of throwing things on the ground.
  • Introduce a better laundry system for the family's clothes so that they actually  all  end up in the laundry room, sorted, and ready to be washed.

The possibilities are endless, and specific to what needs your child sees in your family life.

Step #3 : Once they've identified a need and come to you with it, you must decide if it's worth it to you to move forward. Don't be afraid if, after they've told you a need they  think  you have but that you don't  actually  have, to tell them that it isn't a current need of yours. Hey, the road to success is paved with failed products! This is excellent feedback so that they start to understand their “customer” and dig deeper. Perhaps they'll even start to ask YOU what you want from them!

Step #4 : What are both of your expectations for this job so that you know when the job is completed correctly?

Let them tell you what they propose to accomplish and what that would look like.

Then you share what you, as a paying customer, expect in results. Hash this out if need be (just like a real negotiation between a biz and their potential client).

This includes a deadline.

Step #5 : Now you need to ask them for a price.

I know, I know. You might be wondering, “why on earth am I going to let my child choose how much I'm willing to pay them for something they want to do around the house? Isn't it MY money?”

I totally get that. But remember that the nature of this lesson is to ignite that entrepreneurial spirit in them. Instead of you offering what you're willing to pay, have them go through the exercise of pricing their efforts. Then the negotiations start.

This sets them up for good negotiation + valuation skills in the future.

Determine the market price you'll pay, which is where their price (the supplier) and your price (based on how much you need what they're offering + a dash of several other things) meets. $__________.

Step #6 : Your child completes the work + notifies you.

Step #7 : Using the checklist you both created, provide oversight and see if everything is as it was supposed to be.

Step #8 : Pay the agreed upon rate once everything is up to par. And if they don't quite complete the project + deliver what they promised, it's up to you whether you want to make a partial payment, or not pay at all (satisfaction guaranteed could be added to this lesson as well).

If your child makes it through this process, then they will have successfully figured out a “market” need, fulfilled it, and gotten paid from their initiative. This is something that will no doubt shape their futures.

And if they don't quite succeed? Well the lessons are vast for all entrepreneurs as they traverse through the mistakes, failures, and successes.

It's really a win-win situation.

Let me show you what I mean, with an example in my own life.

How I Used this Skill Set to Write My Own First Job Offer Worth $40,000 + Benefits

While some of my dorm mates were floundering around trying to find employment, I was busy enjoying my last two months of college before entering the “real world”.

Why is that? Because I had a job waiting for me. And the only reason why I had that job was I spotted a need in a local company, and wrote my way into it.

I had interned for an organization in my small college town, and they ended up building a start-up company set to open its doors sometime around when I was due to graduate. One day I asked them if I could have a full-time job there come June. The director looked at me, and said, “go ahead and write up a job description of what you propose you would do here. Then we'll see.”

So I went back to my college dorm and worked on a job description. I thought about what the company was trying to achieve, and tied this into what I wanted to do with my life (at least what I thought I wanted to do at the time).

I wish I had saved a copy of the actual job description, but my sharp memory tells me it went something like this:

“Amanda L. Grossman will be the International Marketing & Sales contact at Chesapeake Fields. The International Marketing & Sales Person is responsible for researching new markets around the world where Chesapeake Fields' products would be well received. Primary responsibilities include understanding these markets, making contact with potential wholesalers and distributors, sending samples, and being the brand ambassador for Chesapeake Fields within these markets.”

With one minor change − they put sales in front of marketing in my job title − I got an offer from them for $40,000 + benefits to do just that. Within the one year I worked there, I ended up negotiating an initial container load of $27,000 worth of our product to a major food retailer in Taiwan.

Unfortunately, my job AND that company went under not long after my first and only year there. But writing my way into a company right out of college based on a need I saw that I could fill? Well that was enough to impress future employers who then hired me.

See how lucrative learning this skill could be for your child? I'd love to hear below what needs (perceived or actual ones) your child comes up with to fulfill.

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Thursday 8th of June 2017

Uh, I totally love this post! My hubby and I are both entrepreneurs and want to instill the same in our children... definitely going to use these tips!!

Friday 9th of June 2017

*Squee*! Thanks, Lauren. I'd love to hear what your kiddos come up with:).

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Business Plan Examples for Students

Ajay Jagtap

  • December 29, 2023

26 Min Read

business plan example for students

Do you know what’s the most common mistake students and rookie entrepreneurs make while preparing their first business plan?

Of course, it’s the first business plan we’re talking about; there’ll definitely be a few. However, overcomplicating things and failing to consider a business plan example still remains the most common one.

That’s why we decided to come up with a solution. We’ve curated this list of top business plan examples for students to help you get going.

So whether you need a business plan for a college project, start a side hustle, or win a business competition, these examples are just what you need to create business plans that stand out.

Ready to dive in? Let’s start by understanding the key elements of a business plan example:

Key Elements of a Business Plan Example

Business planning is not as complicated of a process as people think it is; they’re just overcomplicating things. (Don’t think so?)

Let’s simplify the key elements that make up a comprehensive business plan; you’ll understand it better that way.

Executive Summary:

Company overview:, market analysis:, products and services:, sales and marketing strategies:, operations plan:, management team:, financial plan:.

That’s pretty much it about the key elements of a business plan example. Next, let’s explore the best business plan examples for students.

Say goodbye to boring templates

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school assignment business plan

Top Business Plan Examples for Students

Now that you already know about the components of a business plan template, let’s review some of the best business plan examples for students.

1. Startup Business Plan Example

Upmetrics’ startup business plan example is the ideal solution for students planning to start up or participate in a business plan competition. This business plan template follows the SBA-approved business planning format used by thousands of successful entrepreneurs.

Whether your startup is about a new-age AI-based application, an online shopping site, or traditional IT consulting—this sample business plan is just what you need.

Unlike any traditional small business plan, this example of a startup business plan is lean and agile in approach, focuses on innovation, and emphasizes market validation.

startup business template

2. Lean Business Plan Example

Since you’re transitioning from a student to an entrepreneur, you may not have enough time to spend on creating a detailed business plan. That’s where this lean business plan template can help.

It’s a condensed version of a traditional plan summarizing all its sections with a primary focus on covering only the critical aspects of the business.

This template is best for startups or businesses uncertain about business planning and student-turned-entrepreneurs with limited time and resources to prepare a business plan.

the lean canvas template

3. SBA Business Plan Example

Following an SBA-recommended business plan format is key to securing bank loans and business grants. Since it can be time-consuming to find a template that follows a similar outline as the SBA, this SBA-approved business plan example is the way to get started.

This SBA business plan template has nine primary sections, that include executive summary, company description, market analysis, organization, product description, marketing, funding request, and financial projections.

SBA business plan examples ensure you stay on track and don’t deviate from your funding needs.

4. One-Page Business Plan Example

As you may have already guessed, a one-page business plan is a one-page version of a traditional business plan. Since it’s a condensed version of a business plan, drafting it can be quite easy and quick compared to a lean or traditional plan.

Employees, partners, and vendors often use one-page business plans as a quick overview of your company and banks and investors as a summary of your operations.

While it may not be the ideal choice for entrepreneurs seeking investment or bank loans, students with side hustles and idea-stage startups can consider this option.

one page business template

5. HBS Sample Business Plan

Harvard Business School’s new venture competition selected this sample business plan as a finalist in 2011.

This is a business plan of App Success, a collaborative web-based platform that connects low-income high school seniors with college students from top universities; this business will enable them to collaborate on college selection, college applications, and financial aid applications.

This example can be a great reference for those planning to start a mobile or web-based solution.

hbs sample business plan

6. Kean University Sample Business Plan

Kean University organizes a business plan competition every year for its students where students prepare and present business plans to compete, and this is one of the sample business plans the University provides to participants to understand the format.

It’s a business plan of Blue Water Boatworks, Inc., a boat detailing and cleaning company specializing in servicing recreational fiberglass and aluminum watercraft.

This example can be a great reference for those planning to start a business related to housekeeping, cleaning, or maintenance.

kean university sample business plan

7. UVM Sample Business Plan

If you are looking for a strategic business plan for a food business, the University of Vermont’s Fancy Foods Business Plan can be a guiding resource for you.

Despite the fact that it can be a good reference for detailed planning, it was written in 1998, so any statistics and numbers may not seem relevant to today’s market landscape. Make sure you keep that in mind.

You may closely follow this example as a reference if planning to start a food truck, restaurant, or any other business that serves food.

uvm sample business plan

That was the list of best sample business plans for students. However, there’s more to talk about. You now have a business plan example, but what about pitching to investors? Let’s explore free pitch deck examples for students.

Free Pitch Deck Example for Students

Pitching to investors as a first-time founder can be exciting but also overwhelming at times. Worry not; we’ve got a solution—investor pitch templates. We’ve prepared a set of 8 investor pitch templates and examples for students and entrepreneurs to help create winning business pitches.

Whether you need a pitch to find an opportunity, ask for subject matter knowledge, or a problem-solving pitch, these investor pitch examples have got you covered. Download now.

How to write a winning plan for a business plan competition?

Creating a business plan is no different than creating one for a real business. Similar to how entrepreneurs prepare and present business plans to investors, Students in business plan competitions pitch to judges.

In short, the business planning process remains exactly the same. Let’s discuss how you can write a winning plan to help you win a business plan competition.

  • Select a compelling business idea : everything starts with a compelling idea. Make sure you have a viable business idea to compete in the competition.
  • Refer to winning business plan examples : Once you are sure about your business concept, refer to business plan examples from previous winners and how they planned the sections of their plan.
  • Market Research & Industry Analysis : After referring to business plan examples, conduct industry research and market analysis to make your statistical and financial numbers accurate and realistic.
  • Understand business model and revenue streams : Since you are preparing a business plan for a company that doesn’t exist, be sure about the business model and how the business will generate profit.
  • Use AI business plan generator : Using an AI business plan generator like Upmetrics can be incredibly helpful in speeding up the business planning process. With industry-specific business plan templates and AI assistance to write your plan, you can write the first draft of your plan in literally no time.
  • Presentation and visuals : Prepare visuals and graphs to make your business plan visually appealing and numbers digestible. You may not need to prepare these visuals if you use business plan software manually.
  • Proofread and edit : Grammatical errors are the last thing judges want to see in a business plan. Make sure you proofread and edit your draft thoroughly before submitting it.

Easy as that, that’s the way to write a perfect business plan that can lead you to victory in any business plan competition on planet Earth. Let’s have a look at a real-life business and financial plan example.

ai business plan software for students CTA

Business and Financial Plan Example for Students

Having learned about business planning for students, let’s quickly discuss a coffee shop sample business plan and financial statements prepared using Upmetrics.

1. Executive Summary

The Cooper’s Cup will be a new cafe in Phoenix, Arizona. The 1,500 square foot café will be located in the newly constructed Market Square Plaza on the northeast corner of 135th Street and Mission Street. The anchor tenant, the Price Chopper grocery store, has already taken occupancy, and the excellent location brings more than 10,000 shoppers weekly.

The Cooper’s Cup, aptly named for the aromatic brown liquid that will fill the cup, fills the void of original cafes in the market and stands out from its corporate peers with its fast food concepts and prompt services. The Cooper’s Cup is the alternative to fast food/commercial/coffee shops and offers a much calmer, civilized gourmet coffee experience.

There are no televisions in the cafe, the background music is subtle, and work from local artists will hang on the walls. The restaurant is well-appointed, with overstuffed leather chairs and sofas in a library-like setting. The cafe is reminiscent of times gone by – yet is cutting edge technologically with WIFI and state-of-the-art espresso machines.

The Cooper’s Cup measures its financial success in terms of increased market share and earnings. This is a tremendous opportunity with a total local market of $54 million! The keys to success will be offering quality gourmet coffees, taking advantage of its small size, and relying on an outstanding barista staff.

To achieve these goals, the cafe will present some of the area’s finest gourmet beans from local distributors. Because of its small size, the restaurant can enjoy larger margins through lower overhead. The cafe will hand-select baristas and offer salaries comparable to the chains. The baristas will be trained to cross-sell and sell higher-margin products.

The primary objectives of the business plan for Cooper’s Cup are below:

  • To increase revenues by $36,000 or 5% in Year 2 and $73,000 or 10% by Year 3
  • Achieve a profit margin of 5.2% in Year 2 and 6.90% by Year 3
  • Be the Cafe of Choice in the Phoenix area and the recipient of the Best Coffeehouse Award.

Guiding Principles

The Cooper’s Cup is committed to values such as excellence, passion, quality, integrity, and leadership, allowing them to navigate challenges and provide for future opportunities. These core beliefs start with their commitment to their products and their employees. Cooper’s Cup rewards excellence and cherishes loyalty. The cafe will work with its employees to build strong businesses and a secure future.

Mission statement

The Cooper’s Cup is committed to its products and employees, which they believe is the recipe for market success.

Key to success

The Cooper’s Cup stands out from the competition. Below are their Keys to Success:

  • Great Products : providing exemplary products at market prices – will make customers want to return again and again.
  • Hire Quality Baristas : Pay employees rates similar to the larger chains with opportunities for long-term careers and opportunities for advancement with long-term plans to open a second facility.
  • Convert Customers to Connoisseurs : Only 40% of the nation’s coffee drinkers consume premium ground and whole bean coffee – this will aid in the continued growth.

Financial Summary

financial summary

2. Business Overview

The Cooper’s Cup will be a coffee house/cafe located in Phoenix, Arizona. The cozy cafe will be located in the newly completed Market Square Plaza in the Arizona City area. The cafe will serve gourmet coffee, espresso, drip coffee, lattes, and smoothies. The simple pastry offerings may vary with seasonality, but the primary line will be muffins, bread, cookies, scones, and rolls. All pastries will be supplied daily by a local bakery.

The cafe will be owned and operated by Owen Jones, a veteran restaurateur with several years of experience running and managing chain restaurants. The cafe will be open for business Monday – Thursday 7-10, Fridays and Saturdays, 7-11, and closed Sundays.


The Cooper’s Cup will be formed as an S-Corporation owned by Mr. Doe.

Start-Up Summary

The Cooper’s Cup will have seating for 40 patrons. The rent is $2,075 a month, with a three-five-year lease available. The site comprises 1500 square feet of leased space consisting of a dining room, a coffee bar, two restrooms, and a storage room in the back.

This storefront needs to be plumbed and wired appropriately to be used as a restaurant. Painting, new floors, and countertops are also needed. A custom coffee bar needs to be built. With materials bought on sale and volunteer labor, the cost to renovate will be $71,725.

The coffeehouse equipment will consist of two commercial espresso machines, air pots and urns, a commercial blender, a commercial brewer, top-loading coffee bins, barista syrups, cold drink dispenser, frothing equipment, a commercial refrigerator, microwave, and stainless steel prep bar.

The cost of the equipment is $38,275. The furniture will consist of leather couches and chairs (purchased at auction), coffee tables, bookcases, and window treatments. The artwork will come from local artists and be sold on a consignment basis. The books were secured via donations. The total cost to furnish is $14,000. Other startup expenses will be dishes, furniture, rent deposit, and marketing.

Location and Facilities

location and facilities

The new coffeehouse is located in the highly desirable Phoenix, Arizona, area at the northeastern intersection of 135th Street and Mission Street in the Newmarket Square Plaza. The property is situated in an excellent location, with an easy 6-minute drive time to I-435 and 69 Highway. 

The property is 95% leased with Price Chopper as the Anchor Tenant. Other tenants include LifeSpring Med Spa, Jane’s Canines (Pet Store & Boarding), Pride Cleaners Kahn Dental, and Swim U. 

Price Chopper brings more than 10,000 shoppers per week to the center. The location comprises a population of 9,420 within a one-mile radius, 61,102 within a 2-mile radius, and 149,550 within a 5-mile radius – with a median household income of $120,856. Sprint / Nextel’s corporate office is within 2 miles of the site.


3. Market Analysis

Phoenix, Arizona, is an award-winning place to live and work and is considered the leading business community in the Midwest. National publications and organizations recognize Phoenix for its business environment and livability. Here’s a sampling: 6th Place, America’s Best Places to Live Money, Top 50 Cities to Live and Play, National Geographic Adventure, 3rd Hottest Town in the U.S., Money, Among 20 Best Places to Live & Work Employment Review, One of only 72 Sterling Tree Cities in the U.S., National Arbor Day Foundation, Top 10 best Locations to Raise a Family, Southern Business and Development, 1st Place, Kid Friendly Report Card, Population Connection, 2nd Best City in America to Live Business Development Outlook.

Phoenix is at the core of one of the most dynamic local markets in the U.S. It offers easy access to the Arizona City region’s amenities, and, as part of the Arizona City metropolitan area, it is within the most centrally located major market in the nation. I-35, I-435, I-635, and U.S. Highway 69 all pass through Phoenix, and no point in the city is more than 3.5 miles from a freeway. The city maintains an excellent arterial street network and plans to construct additional lane-miles as the area grows. Three airports serve the region. Arizona City International Airport (MCI) is just 25 interstate highway miles north of Phoenix. Johnson County Executive Airport—the second busiest in Arizona—provides complete services for private business jets and general aviation. New Century AirCenter, just 12 miles southwest of the city, offers available aviation services and accommodates cargo or passenger jets of any size.

Phoenix supplies some of the most highly educated workers in the nation, with 97% of Phoenix adults over age 25 holding at least a high school diploma. Johnson County, where Phoenix is located, ranks first among the country’s 231 counties with populations greater than 250,000. The county ranks sixth in the percentage of adults with at least a bachelor’s degree and 16th with a graduate or professional degree.

The Phoenix area has a population of 175,265, based on the 2010 census. The median household income is $77,881, and the median age is 37.9. (2010 U.S. Census)

Industry Analysis

The U.S. coffee shop industry includes about 20,000 stores with a combined annual revenue of about $10 billion. Major companies include Caribou Coffee, International Coffee & Tea (The Coffee Bean & Tea Leaf), Peet’s Coffee, and Starbucks. The industry is concentrated: the top 50 companies generate more than 70 percent of sales. Coffee shops are part of the specialty eatery industry, including retail outlets specializing in bagels, donuts, frozen yogurt, and ice cream products. (First Research)

Competitive Landscape

Consumer taste and personal income drive demand. The profitability of individual companies depends on the ability to secure prime locations, drive store traffic, and deliver high-quality products. Large companies have advantages in purchasing, finance, and marketing. Small companies can compete effectively by offering specialized products, serving a local market, or providing superior customer service. Specialty eateries, which include coffee shops, are labor-intensive: average annual revenue per worker is about $50,000. Coffee shops compete with convenience stores, gas stations, quick service, fast food restaurants, gourmet food shops, and donut shops. (First Research)

Market Size

The U.S. coffee shop industry includes about 20,000 stores with a combined annual revenue of about $10 billion. Major companies include Caribou Coffee, International Coffee & Tea (The Coffee Bean & Tea Leaf), Pet’s Coffee, and Starbucks. The industry is concentrated: the top 50 companies generate more than 70 percent of sales. (First Research)

Target Market and Segment Strategy

Most adult coffee drinkers said their lifelong habits began during their teenage years. 54% said they began drinking coffee between 13 and 19. Another 22% reported their coffee cravings started between 20 and 24. This means that 76% of adult coffee drinkers began drinking coffee by the time they were 24. So, despite a large amount of marketing and advertising directed at the younger age groups, savvy coffee shop owners will remember to cater some of their offerings to the adult and senior market. (National Coffee Drinking Study).

The Cooper’s Cup will offer a unique experience for coffee enthusiasts by providing a quiet, cozy, yet sophisticated cafe and a sense of refinement and peace in an otherwise hectic and fast-paced world. While other coffee shops cater to convenience with drive-throughs or loud music venues late into the night, the Cooper’s Cup will stand apart from its competitors with its quiet yet soothing ambiance, capturing a truly unique (and much-needed) market niche.

  • Unique products (specialized roasts, local ingredients, locally-themed or named drinks, custom drinks by the star barista, etc.)
  • Games, puzzles, mind benders, and other activities that encourage customers to linger over their coffee
  • Hosting or sponsoring local events (entertainment, readings, book clubs, etc.)
  • Using technology to creatively compete in marketing with big chains — services like FourSquare, Yelp, and Google Places can increase visibility in the local market.
  • Delivering amazing service from knowledgeable baristas — spend lots of time training staff and utilizing online services like the American Coffee & Barista School.
  • Selling coffee-related items (and tracking down any co-marketing opportunities with a local community college or another student-related group in the area)

4. Products and Services

Product/services descriptions.

The Cooper’s Cup’s primary offering is gourmet roasted coffees with mocha, carmelicious, white mocha, candy bar latte, and brewed coffee. Complementing the coffee will be a smoothie line including wild berry, strawberry, peach, mango, and lemonade. Rounding out the simple menu line will be pastries obtained from an outside supplier, freshly made and delivered daily. The pastry offerings may vary with seasonality, but the primary line will be muffins, bread, cookies, scones, and rolls.


Product/Service Sourcing

The Cooper’s Cup has negotiated supplier agreements with several local food-service wholesalers and coffee wholesalers in the Phoenix area that have a reputation for quality and reliability:

  • Mean Beans Coffee Roasters
  • Phoenix Brewers
  • Healthy Harvest Bread Co.
  • Mary’s Organics

If one of the abovementioned specialty suppliers cannot meet their needs, the following national suppliers can provide all the food-service products they require. In addition, the following wholesalers will supply the cafe with general restaurant supplies:

  • Lawrence Food Products Corp.
  • Gerry Food Supply Inc.

Future Products/Services

Young families, which comprise Phoenix’s third largest market share, are often overlooked in the coffee market. Coffeehouses traditionally have not been considered ‘kid’ friendly. To overcome this hurdle, Cooper’s Cup has long-term plans (5 years) to open a 2nd coffee shop: A combination indoor play area/coffee bar. This concept allows parents and caregivers to meet and relax with other adults while the children can enjoy the indoor playground amenities.

Additional future services will include in-store sales for home purchases and an online store.

The website will have the option to purchase a prepaid gift card program – Prepaid gift cards provide immediate cash, reduce credit card transaction charges, and draw new customers to the business.

5. Sales and Marketing Strategies

Swot analysis.


Unique Selling Proposition

The Cooper’s Cup stands out from a crowded sea of coffee chains and franchises. What sets it apart from the competition is primarily its smaller, cozier size combined with premium coffees served by knowledgeable baristas, providing so much energy and enthusiasm for its products.

Market Strategy and Positioning

The Cooper’s Cup utilizes a focus strategy on its Market. By specifically targeting three primary segments, they can cater specifically to their needs.

Senior Market (age 45+)

The Cooper’s Cup will target this Market simply by its well-selected location. Although this demographic group could readily drive downtown, they prefer a local cafe to unwind and relax and historically become some of the most loyal patrons.

Newly Hired Employees

The cafe will attract regular customers (weekly or more) – particularly the newly employed (first job) by providing free WIFI services and providing interesting games in the customer area.

Young Families

The third targeted Market, younger families, often find that coffeehouse is not ‘kid’ friendly. The company has long-term plans to create a combination coffee shop/play area so that parents and caregivers can meet with other adults while the children can enjoy the bounce houses, slides, and indoor playground equipment.

Pricing Strategy

The Cooper’s Cup primarily utilizes competition-based pricing. The cafe does not utilize coupons and discounts (other than opening promotions) because they believe that the most valuable customer demographic of daily coffee consumers is not influenced by discount programs or coupons.

Promotion and Advertising Strategy

  • Online Advertising – The Cooper’s Cup will advertise regularly on popular social media sites like Facebook. Compared to traditional print advertising, this is a cost-effective tactic that will allow them to reach prospects in a highly targeted way (e.g., based on criteria such as age, gender, geography, etc.).
  • Website – Cooper’s Cup will develop a simple Web site, which will provide basic information about the business, the menu, and links to their presence on the aforementioned social media channels.
  • Radio Advertising – During the first six months of operation and the busy holiday shopping season, the business will advertise on local radio stations.

Sales Strategy

The Cooper’s Cup will use the following methods to increase sales revenue (as recommended by Andrew Hetzel on Better Coffee, Better Business):

  • The menu will focus on the most profitable products sold. The cafe will always draw customer attention to the best products.
  • As warranted, the cafe will raise prices to bolster its brand image. Prices communicate the perceived value of a product, so if set too low, the customers might assume that the beverages are inferior compared to the competition.
  • Monitor flavoring inventory – Excess flavoring inventory ties up capital and valuable backroom space for storage. The cafe will utilize 4-6 varieties, including sugar-free offerings.
  • Control waste and theft – audit sales and inventory reports to evaluate ingredient waste due to inefficient preparation, returned drinks, and employee consumption. Retail locations can easily waste 20% or more of their daily sales in these three key categories, which is a substantial and unnecessary loss.
  • Monitor and evaluate hours of operation.
  • Run employee sales contests – The baristas are the salespeople and have great influence over the customer ordering process. All baristas will have some form of sales and customer service training to make each transaction active rather than passive. Sales contests will emphasize high-margin items or cross-selling.

6. Operations Plan

Staffing and training.

An ongoing training and education program will ensure that each staff member learns and implements Cooper’s Cup’s exacting service and operational procedures standards. Staff meetings will reinforce service standards and principles. The Cafe will have detailed work descriptions and training programs for each position, from entry-level employees to the ongoing development of managers and owners. New employees will undergo an extensive training program. This ensures that each guest receives a quality experience from all employees, regardless of how long they have been employed. The Cafe embraces the concept of promoting from within. Excellence in one function typically leads to excellence in another. Regular staff evaluations and training will ensure motivation and address critical issues.

Inventory controls

The founder will be responsible for hiring and training managers who, in turn, will ensure that the day-to-day operations will comply with the standards set by Restaurant policy. Weekly management meetings will provide a forum to review and discuss financial and operational performance. Critical decisions related to purchasing, human resources, marketing, capital expenditures, and customer service will also be addressed.

Purchasing cost controls

Food preparation personnel will follow standardized recipes developed by the founders to control food costs and ensure consistency. The coffee shop will offer an innovative menu with nutritious food and beverages while achieving the most significant margin yield.

Customer Service

The hospitality business recognizes the client’s support experience is the critical driver to replicate business. The direction will Offer a superior degree of Professionalism by hiring individuals who deliver the ideal attitude to work and teaching them the skills required to accommodate guests. The restaurant will keep high levels of consumer satisfaction with talented, educated, and well-trained workers who understand and implement the fundamentals of fantastic service. Ongoing training will be provided to enable staff to perform their jobs with confidence and ability. Employees are well-spoken, well-versed, and trained to provide friendly, prompt, and professional service to each customer. This practice teaches employees who, by producing an exceptional customer experience, can optimize sales and raise their reimbursement. The team will have the knowledge and service required to create excellent daily service for every customer.

Technology & Software

While the quality of the cuisine and dining experience contributes significantly to a restaurant’s profitability, attention to business and financial details can transform small changes into significant returns. Critical sales, cost of sales, labor, inventory, marketing, and overhead metrics are monitored daily. Trends are evaluated, and constructive actions will be taken where improvement is needed. The management team will have access to the restaurant’s transactions and reports available in its real-time POS (point of sale) and accounting systems. Trends will be evaluated, and corrective action will be implemented as required.

7. Organization Structure

The Cooper’s Cup is formed as an S-Corporation wholly owned by John Doe.

Management Team

The Cooper’s Cup will be owned 100% by John Doe. Mr. Doe, a graduate of Arizona State University, has an undergraduate degree in business administration. During high school, he worked as a waiter in a local hospital coffee shop that purchased its beans from a local roaster. In addition to being an avid coffee drinker, this job allowed him to learn about the business first-hand. In college, Doe worked in a campus coffeehouse for four years, eventually becoming an assistant manager. Following graduation, Doe secured a business development position for a regional restaurant chain, which provided additional first-hand exposure to the food and beverage industry—especially the steps involved in establishing new locations.

Management Team Gaps

The Cooper’s Cup will rely on its POS (Point of Sale) system to generate daily accounting and cost activity reports. Mr. Doe will supply these to an outside bookkeeper for the preparation of annual income taxes.

Personnel Plan

Initially, the cafe will hire 1 manager, 5 baristas, and 2 part-time servers. In Year 2, the cafe plans to hire 1 additional full-time barista.

8. Financial Plan

Important assumptions.

  • The sales forecast is conservative and assumes a 5% increase in Year 2 and a 10% in Year 3.
  • The analysis accounts for economic seasonality – wherein some month’s revenues peak (such as holidays ) and wane in slower months.
  • The analysis assumes the owner will not withdraw any salary till the 3rd year; at any time it is assumed that the owner’s withdrawal is available at his discretion.
  • Sales are cash basis – nonaccrual accounting
  • Moderate ramp-up in staff over the 5 years forecast
  • Barista’s salary in the forecast is $36,000 in 2023.
  • In general, most cafes have an 85% gross profit margin
  • In general, most cafes have a 3% net profit margin

Projected Balance Sheet

balance sheet

Projected Cash-Flow Statement

cash flow

Projected Profit & Loss Statement

profit and loss

Break Even Analysis


Write Your Business Plan With Upmetrics

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Upmetrics is an AI business plan software that comes with AI assistance, financial forecasting features, and 400+ sample business plans so that you can prepare a business plan in no time.

So what are you waiting for? Try Upmetrics and create your business plan in a snap.

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Fill-in-the-blanks, AI-assistance, and automatic financials make it easy.


Frequently Asked Questions

How do you write a business plan for a college project.

As mentioned earlier in the article, business planning for a college project or competition is no different than for a real business. You can write your business plan using these step-by-step instructions.

  • Select a compelling business idea
  • Refer to business plan examples
  • Prepare a business plan outline
  • Create a company description section
  • Conduct market research and industry analysis
  • Describe your product and services
  • Outline sales and marketing strategies
  • Create an operations plan
  • Introduce management team
  • Prepare financial projections
  • Summarize your plan with an executive summary

What is a business plan for students?

A business plan is a necessary business document that highlights its purpose,  business goals, product/service offerings, go-to marketing strategies, operations and financial plan, key people involved in the business operations, and other necessary details.

As a student, consider a business plan example as a document that helps you better understand business and industry dynamics and learn how a business operates inside out.

What is a business plan competition for students?

Business plan competitions are competitions mostly organized by universities for students passionate about entrepreneurship and the business world. These competitions offer students a platform to showcase their entrepreneurial skills while also providing opportunities for mentorship and networking.

How can I increase my chances of winning a business plan competition?

There cannot be a straightforward answer to this question, but there’s surely a method that can increase your chances of winning a competition—Using AI-powered business plan software.

Why? An AI tool will make you 10X more productive while writing a business plan and preparing financial forecasts. So you can spend more time researching the market and brainstorming business ideas.

Where can I find more business plan examples for students?

Upmetrics’ library of 400+ business plan examples could be an incredible source for students to find more industry-specific business plan examples. There are examples for almost every small business category, including real estate, retail, entertainment and media, food & beverages, and more.

About the Author

school assignment business plan

Ajay is a SaaS writer and personal finance blogger who has been active in the space for over three years, writing about startups, business planning, budgeting, credit cards, and other topics related to personal finance. If not writing, he’s probably having a power nap. Read more

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40+ Fun And Profitable Unique Business Ideas For School Project

Unique Business Ideas For School Project

Are you a student looking for a unique and engaging school project idea that goes beyond traditional assignments? Exploring innovative business ideas within the field of school projects opens doors to creativity and practical learning. It is an avenue where students merge education with entrepreneurship, encouraging skills and knowledge beyond the classroom. A school project business idea involves conceptualizing, planning, and executing a business venture within the school’s framework, allowing students to gain hands-on experience.

In our blog, we will provide the significance of these ventures, highlighting the advantages considerations when selecting ideas, and presenting a comprehensive list of 40+ unique and profitable business ideas tailored for school projects. We’ll guide you through the steps of idea development, offer success tips, address implementation challenges, and provide strategies to overcome them. 

Stay tuned with us to explore the world of unique business ideas for school project.

What Is A School Project Business Idea?

Table of Contents

A school project business idea is like a special plan students create for their school work that’s all about starting a small business. It’s a way for students to bring their ideas to life, by thinking, planning, and doing something like running a business, but within the school. These projects can be about selling products, offering services, or even organizing events. They’re a chance for students to learn by doing, applying what they’ve learned in class to a real-life situation.

These projects are not just about making money; they’re about learning. Students figure out how a business works, how to manage money, how to talk to customers, and how to solve problems. It’s a fun way for students to be creative and develop skills that can help them in the future, teaching them about responsibility and teamwork along the way.

Benefits Of Starting A Unique Business Ideas For School Project

Here are some benefits of starting a unique business ideas for school project:

1. Hands-on Learning

Starting a unique business idea for a school project provides practical learning experiences. It’s like doing things instead of just reading about them, offering a real taste of how business works, teaching students more than just facts.

2. Skill Development

It’s like a playground for skills. Students learn how to talk to people, work in a team, handle money, and solve problems. These skills aren’t just for the project; they’re important skills for life.

3. Applying Classroom Knowledge

Things learned in class become real in these projects. For example, if they’re studying math, they can use it to manage their project’s money or understand profit and loss.

4. Understanding Business Concepts

Students get a peek into how businesses run. They learn about making products or providing services, advertising, and dealing with customers, which helps them see how real businesses operate.

5. Boosting Confidence

By doing a project and seeing it succeed, students feel confident about their abilities. It’s like a high-five for their hard work, helping them believe in themselves and their skills.

Factors To Consider When Choosing A School Project Business Idea

Here are some factors to consider when choosing a school project business idea:

1. Interest and Passion

Choosing a project idea that students are excited about and love doing is really important. When they’re passionate, it feels less like work and more like fun. It helps them stay motivated and committed to the project.

2. Resources Available

Students need to think about what they have access to—like materials, time, and support. It’s about being realistic and choosing an idea that fits what’s available. For example, if they have limited funds, choosing a costly project might not be the best idea.

3. Target Audience

Knowing who the project is for is vital. Students need to think about who will be interested in what they’re offering. Comprehending the requirements and inclinations of their target audience aids in customizing their project for enhanced success.

4. Feasibility and Scalability

The project idea should be doable within the given time and resources. It’s good to start small, but also to think if the idea could grow bigger if things go well. Starting small helps understand how to expand.

5. Educational Value

The project should not just be about making money; it should teach something. Students need to consider what they can learn from the project and how it aligns with their educational goals.

40+ Fun & Profitable Unique Business Ideas For School Project

In this section we provide 40+ fun and profitable unique business ideas for school project:

1. Pet Sitting Services

Pet sitting services provide a convenient solution for pet owner who need someone to care for their furry friends while they are away. This project requires minimal investment in advertising, basic pet care supplies, and transportation. 

Finance Required

Skills required.

  • Basic knowledge of pet care
  • Responsible and reliable nature
  • Good communication skills

2. Customized T-Shirt Printing

Customized t-shirt printing allows individuals to express their creativity by designing and printing unique t-shirts. This project requires a t-shirt printing machine, blank t-shirts, and various printing supplies.

  • Graphic design skills
  • Knowledge of t-shirt printing techniques
  • Marketing and customer service skills

3. Organic Gardening and Produce Sales

Organic gardening involves growing fruits and vegetables without the use of synthetic pesticides and fertilizers. Students can sell the organic produce they grow at local farmers’ markets or through a subscription-based service. This project requires gardening tools, seeds, and marketing materials. 

Low to Moderate

  • Gardening and horticulture knowledge
  • Marketing and sales skills
  • Understanding of organic farming practices

4. Event Planning Services

Event planning services involve organizing and coordinating various events, such as birthday celebrations,corporate gatherings and weddings. Students can offer their services by creating customized event packages and coordinating with vendors. This project requires excellent organizational skills and the ability to manage budgets effectively.

Low to Moderate 

  • Strong organizational and time-management skills
  • Excellent communication and negotiation skills
  • Attention to detail

5. Handmade Jewelry Design and Sales

Handmade jewelry design and sales involve creating unique and artistic jewelry pieces using various materials, such as beads, gemstones, and metals. Students can sell their creations online, at local craft fairs, or through consignment in retail stores. This project requires jewelry-making tools, materials, and marketing materials. 

  • Creativity and design skills
  • Basic knowledge of jewelry-making techniques

6. Mobile App Development

Mobile app development involves creating applications for smartphones and tablets. Students can develop apps for various purposes, such as gaming, productivity, or education. This project requires programming skills, access to a computer or laptop, and software development tools. 

Low to High (depending on app complexity) 

  • Programming skills (such as Java, Swift, or HTML)
  • Problem-solving and analytical thinking
  • User interface design knowledge

7. Eco-friendly Cleaning Products

Eco-friendly cleaning products are becoming increasingly popular as people seek environmentally friendly alternatives to traditional cleaning supplies. Students can create and sell their own line of eco-friendly cleaning products, such as all-purpose cleaners, laundry detergents, and dish soaps. This project requires research on eco-friendly ingredients, packaging materials, and marketing efforts. 

  • Knowledge of eco-friendly ingredients and their benefits
  • Basic understanding of chemistry

8. Language Tutoring Services

Language tutoring services involve teaching others to speak and understand different languages. Students can offer one-on-one tutoring sessions or group lessons either in person or online. This project requires proficiency in the chosen language, teaching materials, and marketing efforts. 

  • Fluency in the chosen language
  • Teaching and communication skills
  • Patience and adaptability

9. Local Tour Guide Services

Local tour guide services involve providing guided tours and showcasing the attractions and landmarks in a particular area. Students can create customized tour packages and offer their services to tourists or locals. This project requires in-depth knowledge of the local area, good communication skills, and marketing efforts. 

  • Extensive knowledge of the local area
  • Excellent communication and storytelling skills
  • Ability to manage and coordinate tours

10. Upcycled Furniture Design and Sales

Upcycled furniture design and sales involve transforming old and discarded furniture into unique and stylish pieces. Students can acquire old furniture, refurbish and redesign them, and sell them to customers looking for sustainable and affordable home decor options. This project requires furniture restoration tools, materials, and marketing efforts. 

  • Basic knowledge of furniture restoration techniques

11. Personalized Gift Creation

Personalized gift creation involves designing and creating customized gifts for various occasions, such as birthday parties, weddings, and anniversaries. Students can offer personalized items, such as engraved jewelry, custom-made photo albums, or monogrammed accessories. This project requires crafting materials, design software, and marketing efforts. 

12. Vintage Clothing Resale

Vintage clothing resale involves sourcing and selling vintage and retro clothing items. Students can curate a collection of unique and fashionable vintage pieces and sell them online or through pop-up shops. This project requires sourcing vintage clothing, marketing efforts, and packaging materials. 

  • Knowledge of vintage fashion trends
  • Basic understanding of clothing sizing and alterations

13. Personal Fitness Training

Personal fitness training involves providing customized fitness plans and guidance to individuals looking to achieve their health and fitness goals. Students can offer one-on-one training sessions or group fitness classes. This project requires fitness certifications, fitness equipment, and marketing efforts. 

  • Knowledge of exercise techniques and fitness principles
  • Motivational and coaching skills

14. Virtual Assistance Services

Virtual assistance services involve providing administrative and organizational support to individuals or businesses remotely. Students can offer services such as email management, scheduling, social media management, and data entry. This project requires a computer or laptop, internet access, and marketing efforts. 

  • Excellent communication and computer skills

15. Homemade Soap and Bath Product Creation

Homemade soap and bath product creation involves making natural and luxurious soaps, bath bombs, and body scrubs. Students can create their own unique formulations and sell these products online or at local markets. This project requires soap-making ingredients, molds, and packaging materials. 

  • Knowledge of soap-making techniques and ingredients

16. Online Reselling

Online reselling involves sourcing and selling second-hand or discounted items through online platforms. Students can find items at thrift stores, garage sales, or clearance sales, and resell them at a higher price. This project requires an online selling platform account, packaging materials, and marketing efforts. 

  • Knowledge of market trends and popular items
  • Basic understanding of online selling platforms

18. Photography Services

Photography services involve capturing moments and creating memorable images for various occasions, such as weddings, birthdays, or family portraits. Students can offer their photography skills for hire and provide digital or printed copies of the photographs. This project requires a camera, photography accessories, and marketing efforts.

  • Knowledge of photography techniques and equipment
  • Creativity and an eye for composition

19. Outdoor Adventure Guide Services

Outdoor adventure guide services involve leading and organizing outdoor activities, such as hiking, tracking, or camping trips. Students can create adventure packages and offer their services to adventure enthusiasts. This project requires knowledge of outdoor activities, safety equipment, and marketing efforts.

  Low to Moderate 

  • Extensive knowledge of outdoor activities and safety protocols
  • Excellent communication and leadership skills
  • Ability to manage and coordinate group activities

20. Social Media Management

Social media management involves managing and maintaining social media accounts for individuals or businesses. Students can offer services such as content creation, posting schedules, and interaction with followers. This project requires knowledge of social media platforms, content creation tools, and marketing efforts. 

  • Knowledge of various social media platforms
  • Excellent communication and writing skills
  • Basic understanding of content creation and marketing

21. Handmade Candle Making

Handmade candle making involves creating unique and scented candles using various waxes, fragrances, and molds. Students can sell their handmade candles online, at local markets, or through consignment in retail stores. This project requires candle-making supplies, fragrance oils, and marketing efforts. 

  • Knowledge of candle-making techniques and materials

22. Computer Repair Services

Computer repair services involve diagnosing and fixing hardware or software issues on computers and laptops. Students can offer troubleshooting and repair services to individuals or businesses in need. This project requires knowledge of computer hardware and software, repair tools, and marketing efforts. 

  • Knowledge of computer hardware and software troubleshooting

23. Healthy Meal Prep Services

Healthy meal prep services involve preparing and delivering nutritious and ready-to-eat meals to individuals or families. Students can create customized meal plans based on dietary preferences and deliver the meals on a regular basis. This project requires meal prep containers, cooking equipment, and marketing efforts. 

  • Culinary skills and ability to prepare nutritious meals
  • Time-management and organizational skills

24. Graphic Design Services

Graphic design services involve creating visual content for various purposes, such as logos, brochures, websites, or social media posts. Students can offer their graphic design skills for hire and provide customized designs based on client needs. This project requires graphic design software, a computer or laptop, and marketing efforts. 

  • Proficiency with graphic design programs (like Adobe Illustrator or Photoshop)
  • Attention to detailed information and ability to understand client requirements

25. Personalized Stationery Design and Sales

Personalized stationery design and sales involve creating and selling customized stationery items, such as notepads, greeting cards, or planners. Students can offer personalized designs based on client preferences and sell them online or at local markets. This project requires stationery materials, printing equipment, and marketing efforts. 

  • Knowledge of printing techniques and materials

26. Handmade Home Decor

Handmade home decor involves creating unique and artistic home decoration items, such as wall art, pillows, or ceramics. Students can sell their handmade creations online, at local craft fairs, or through consignment in retail stores. This project requires crafting materials, design tools, and marketing efforts. 

  • Basic knowledge of crafting techniques and materials

27. Music Lessons

Music lessons involve teaching individuals to play musical instruments or improve their singing skills. Students can offer one-on-one lessons or group classes either in person or online. This project requires proficiency in the chosen musical instrument or vocal training, teaching materials, and marketing efforts. 

  • Proficiency in the chosen musical instrument or vocal training

28. Freelance Writing Services

Freelance writing services involve providing written content for various purposes, such as articles, blog posts, or website copy. Students can offer their writing skills for hire and provide customized content based on client requirements. This project requires good writing skills, research capabilities, and marketing efforts. 

  • Excellent writing skills
  • Research and information-gathering abilities
  • Marketing and client communication skills

29. Eco-friendly Product Retail

Eco-friendly product retail involves sourcing and selling environmentally friendly products, such as reusable water bottles, sustainable clothing, or zero-waste items. Students can create an online store or sell products through pop-up shops. This project requires sourcing eco-friendly products, marketing efforts, and packaging materials. 

  • Knowledge of eco-friendly products and their benefits
  • Basic understanding of online retail or pop-up shop management

30. Online Fitness Classes

Online fitness classes involve providing workout sessions and fitness guidance through virtual platforms. Students can create customized fitness programs, conduct live or pre-recorded classes, and offer personalized coaching. This project requires fitness certifications, video recording equipment, and marketing efforts. 

  • Ability to create engaging and effective workout programs

31. Social Media Influencer

Social media influencing involves building a following on platforms like Instagram, YouTube, or TikTok and partnering with brands for sponsored content or collaborations. Students can create engaging and relevant content to attract followers and monetize their social media presence. This project requires content creation skills, social media management, and marketing efforts. 

  • Creativity and content creation skills
  • Familiarity with social media platforms and trends
  • Marketing and negotiation skills

32. Online Language Courses 

Online language courses involve creating and teaching language courses through virtual platforms. Students can offer courses for various levels and languages, providing study materials, exercises, and personalized feedback. This project requires fluency in the chosen language, teaching materials, and marketing efforts. 

  • Ability to create engaging and effective language learning materials

33. Arts and Crafts Workshops

Arts and crafts workshops involve organizing and conducting creative workshops for individuals or groups. Students can teach various art techniques, such as painting, pottery, or jewelry making. This project requires art supplies, workshop space, and marketing efforts. 

Finance Required 

 skills required.

  • Proficiency in the chosen art technique
  • Ability to create engaging and educational workshop content

34. Online Coaching and Mentoring

Giving advice and assistance to people looking to advance personally or professionally is the goal of online coaching and mentoring. Students can offer coaching services in areas such as career development, life skills, or academic success. This project requires expertise in the chosen coaching area, coaching materials, and marketing efforts. 

  • Expertise in the chosen coaching area
  • Active listening and communication skills

35. Personalized Home Organization Services

Personalized home organization services involve helping individuals declutter and organize their living spaces. Students can offer organizing services for specific areas, such as closets, kitchens, or home offices. This project requires organizing tools, transportation, and marketing efforts. 

  • Attention to detail and ability to create efficient systems

36. Digital Marketing Consultancy

Digital marketing consultancy involves providing expert advice and strategies to businesses looking to enhance their online presence. Students can provide services such as social media marketing, search engine optimization, or content creation. This project requires knowledge of digital marketing strategies, marketing tools, and client communication.

  • Knowledge of digital marketing strategies and tools
  • Analytical thinking and problem-solving skills

37. Eco-tourism Guide Services

Eco-tourism guide services involve leading and organizing environmentally friendly tours in natural or conservation areas. Students can create eco-tourism packages and educate participants about wildlife, ecosystems, and sustainable practices. This project requires knowledge of eco-tourism principles, safety equipment, and marketing efforts. 

  • Extensive knowledge of local ecosystems and wildlife
  • Ability to educate and engage participants in sustainable practices

38. Virtual Reality (VR) Experience Creation 

Virtual reality experience creation involves developing immersive and interactive virtual reality content for entertainment or educational purposes. Students can create virtual reality experiences and offer them for rent or provide on-site experiences at events. This project requires virtual reality equipment, software development skills, and marketing efforts. 

Moderate to High 

  • Knowledge of virtual reality technology and software
  • Programming and software development skills
  • Creativity and storytelling abilities

39. Online Tutoring Services

Online tutoring services involve providing academic support and guidance to students in various subjects. Students can offer one-on-one tutoring sessions or group lessons through virtual platforms. This project requires expertise in the chosen subject, teaching materials, and marketing efforts. 

  • Proficiency in the chosen subject
  • Ability to adapt teaching methods to individual learning styles

40. Custom Cake Design and Baking

Custom cake design and baking involve creating unique and customized cakes for special occasions, such as birthdays, weddings, or anniversaries. Students can offer their baking and cake decorating skills and provide personalized designs based on client preferences. This project requires baking supplies, cake decorating tools, and marketing efforts. 

  • Baking and cake decorating skills

41. Online Yoga and Meditation Classes 

Online yoga and meditation classes involve providing virtual sessions for individuals seeking relaxation, mindfulness, and physical well-being. Students can create customized yoga and meditation programs, conduct live or pre-recorded classes, and offer personalized guidance. This project requires yoga certifications, video recording equipment, and marketing efforts.

  • Proficiency in yoga and meditation techniques
  • Ability to create calming and engaging sessions

Steps To Develop A Unique Business Idea

Here are some main steps to develop a unique business idea:

Step 1: Identify Interests and Problems

Step 2: Research and Brainstorm Ideas

Step 3: Define Target Audience and Needs

Step 4: Create a Unique Solution or Product

Step 5: Plan and Test Your Idea

Read More 

  • Business Intelligence Projects For Beginners
  • How To Use Business Intelligence To Make Better Business Decisions

Tips For Successfully Completing The School Project Business

Here are some tips for successfully completing the school project business:

Tip 1: Plan and Organize

Create a plan and keep things organized. Planning helps to know what to do, when to do it, and what materials are needed, while being organized makes the project easier to manage.

Tip 2: Communicate Well

Good communication is essential. Talking to team members and customers helps everyone know what’s going on, preventing misunderstandings and keeping the project on track.

Tip 3: Stay Flexible

Being flexible helps to adapt to changes or problems. Things might not always go as planned, so being open to changes and new ideas is important.

Tip 4: Learn from Mistakes

Mistakes happen, and that’s alright. Learning from them helps to improve. Instead of feeling bad, see mistakes as chances to do better next time.

Tip 5: Celebrate Achievements

Celebrate progress and success. Recognizing accomplishments, big or small, keeps motivation high and shows how much has been achieved.

Challenges While Implementing Unique Business Ideas And How To Overcome Them

Here are some challenges while implementing unique business ideas and how to overcome them: 

1. Limited market acceptance

One of the challenges in implementing unique business ideas is the limited acceptance of new concepts in the market.

How To Overcome: Businesses can conduct market research to understand the target audience’s needs and preferences, and then tailor their unique idea to meet those demands effectively.

2. Lack of funding

Another challenge is the lack of funding to bring unique business ideas to life.

How To Overcome: Individual investors, venture capitalists, crowdsourcing, and even bootstrapping are just a few of the funding possibilities available to entrepreneurs. Additionally, in order to draw in possible investors, they can write an engaging business plan.

3. Resistance to change

Implementing unique business ideas often faces resistance from employees, customers, or even stakeholders who are comfortable with the status quo. 

How To Overcome: Businesses should focus on effective communication and change management strategies. They can involve employees in the decision-making process, provide training and support, and demonstrate the benefits of the new idea to gain buy-in from all stakeholders.

4. Competitive landscape

Unique business ideas may face intense competition from existing players in the market. 

How To Overcome: Businesses should differentiate themselves by emphasizing their unique selling points and value proposition. They can also focus on creating a strong brand identity and building customer loyalty through exceptional service and innovative marketing strategies.

5. Uncertainty And Risk

Implementing unique business ideas involves a certain level of uncertainty and risk.

How To Overcome: Businesses can conduct thorough market research, analyze potential risks, and develop contingency plans. They can also seek advice from industry experts and mentors to gain insights and guidance throughout the implementation process.

After exploring unique business ideas for school project is an engaging path toward practical education . Students discover the significance of hands-on learning, navigating the ropes of entrepreneurship within their educational sphere. Considering passion, resources, and audience, 40+ creative business ideas cater to school projects. 

Understanding how to develop unique ideas and implementing essential success tips equips students with practical skills. Challenges become stepping stones, encouraging adaptability and resilience. These projects foster growth, shaping young minds for future ventures. Embracing creativity and learning from experience, students find inspiration and valuable lessons, laying a solid foundation for their entrepreneurial journey.

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Teaching Introduction to Business with Mini-Projects

A group of students sit around a table

Article Summary

  • Mini-projects are quick, low-stakes assignments that help bolster student understanding
  • When supplemented by MindTap activities and textbook readings, mini-projects help students relate course material to real-world applications
  • Mini-projects can build student confidence in speaking, engaging with others and presenting in class

Dr . Elizabeth Cameron is a Professor of Law, Cybersecurity & Management at Alma College

Teaching Introduction to Business provides a unique opportunity to inspire students to study Business and kickstart their careers. Actively engaging students in class discussion can excite them about the course topics, improve assessment scores, increase Business majors and improve retention .

One way to do this is by using mini-projects. Mini-projects are quick, low stakes and engaging exercises that help students apply course material in a memorable way. The key is to not overcomplicate the exercises or make them too time consuming.

Professors can use a bonus point incentive to grade these or mark them as engagement points. I assign mini-projects frequently and don’t award points because students love them so much that they willingly do them. These projects are also scalable for larger classes and can be done in breakout rooms with the most interesting ideas being shared with the entire class.

As an instructor, I have found the “Why Does it Matter to Me?” and “Learn It” assignments in MindTap to be a great prelude to mini-projects. The “Why Does it Matter to Me?” assignments help students better understand why the content matters in real life. Then, when the professor links the pre-learning to a mini-project, it cements this knowledge. The “Learn It” sections are also great ways for students to learn terms, definitions and elements. All of this advance learning application in MindTap helps improve the value of mini-projects and results in higher assessment scores.

Below are some of the mini-projects with MindTap that have been successful in my Introduction to Business class. For these activities, I reference chapters in my Foundations of Business , 6th Edition text. All of these mini-projects can be done face-to-face or online with modifications.

1. What Motivates You?

This goal of this mini-project is to have students link motivation theories to real-life application.

Before Class : Have students read chapter 10 on motivating employees, complete MindTap assignment(s) and come prepared to share one item that motivates them.

During Class : Ask students to identify one strategy to motivate employees when money is not an option. This is fun because you will see students build on each other’s comments, whether in the classroom or online. As a follow up activity, ask students, “How would you motivate your classmates?” If you assign group work like I do, this helps your students encourage one another.

2. Stranded at Sea & The Key to Effective Decision-Making

This project focuses on building critical thinking and identifying a problem or opportunity in the decision-making process. I actually led this assignment on Microsoft Teams and it worked just as well as in person.

Before Class : Have students read assigned chapter 6 on management and complete the corresponding activities.

During Class : Go over the steps in the decision-making process then ask students to comment on which step they think is the most difficult. They will have a variety of answers, with few students saying it is hard to identify the problem or opportunity (as not everything is a problem).

Next comes the fun part. Tell an outrageous stranded at sea fact pattern using numbers based on the size of your class, such as:

“The students in the class are traveling by ship to Portugal for a business conference and a sudden storm erupts. The ship sinks into the ocean and the only survivors are the students in the class — all others have perished. Your professor is not with you and is unlikely to immediately look for you. No remains of the ship are visible. You see that four of the students are hurt, and six students have no life jackets.”

Then, have students sit on the floor and “tread water.” Ask, “What is your problem or opportunity?” Students will start with food, sharks, water, injured classmates, etc., which are all symptoms of a greater problem or opportunity. A student usually spots an island. If they don’t, you can interject with this fact.

Once students are on the island, ask the question again: “What is your problem or opportunity?” Students will suggest getting food, starting a fire, helping the injured, etc. Then ask, “Are your problems over once you reach the island?” Typically, at least one student will say no, and that the problem or opportunity is “How will we function? Who will lead and how will we survive?” If the problem or opportunity is misdiagnosed, more people will perish.

Whether online or in-person, make sure to have students “tread water” to put them in a real frame of mind. Also, make sure to embellish the facts each semester as this exercise becomes legendary.

After this exercise, students will have learned a valuable lesson that correctly diagnosing the problem or opportunity is key to effective decision making.

3. Product Classifications

This project helps students better understand the product classifications and how marketing tactics change for each classification.

Before Class : Have students read the content on consumer product classifications in chapter 12, complete MindTap assignments and come to class to class prepared to talk about a product they purchased and its classification (i.e., convenience product, shopping product, specialty product, etc.). I give an example of a unique woven beach mat I purchased while in Hawaii.

During Class : Students will bring a variety of examples such as food, clothing, sports equipment or technology. What is very helpful about this assignment is that students often misclassify these goods. They correct themselves and revise their classifications as they hear their classmates’ examples.

In person, students give answers in a round robin fashion. When teaching online, I allow students to give verbal answers or post in the chat. Students enjoy this activity because they like talking about what they purchase and why. They leave with a solid understanding of product classifications and how businesses market products differently.

4. Shark Tank Analysis  

This project lets students pull together information from all chapters in the book and apply it to a real-life entrepreneurial venture. I discuss the assignment on the first day of class and have it submitted in the last few weeks of the course.

Before Class : Have students select an episode of Shark Tank and focus on one entrepreneur’s pitch. Students then write a one-page reflection on issues, concerns, recommendations and other connections to the course with little repetition of the facts.

During Class : Each student gives a five-minute presentation that demonstrates how their business learning applies to that entrepreneur’s pitch. Students also provide business recommendations to the entrepreneur. For online courses, you can use Bongo within MindTap to have students record a video presentation.

It’s amazing how students notice the topics that were covered in the course. I was also very surprised by which Shark Tank episodes interest students and how fun these class discussions are. For example, “ Squatty Potty ” was more engaging and hilarious than expected. If you have many sections or a large class, consider putting students into teams for this project.

5. Vacations and Hotel Stays

This mini-project aligns with the chapter on marketing and market segmentation. This is a new concept for most students and not always easy to understand.

Before Class : Have students read chapter 11 on building customer relations, complete MindTap assignments and think about a vacation they took, jotting down where they lodged and why.

During Class : Do a market segmentation mapping on the physical or virtual whiteboard with all the places students have stayed. Student answers typically include cheaper hotels (i.e., Super 8) mid-range (i.e., Holiday Inn) above mid-range (i.e., Sheraton) and some real high end (i.e., Ritz-Carlton). For online classes, expect the chat feature to blow up as students really engage with this activity.

After this exercise, students will better understand target markets and the ways that businesses segment the market to target a service or product to a specific group of people.  

6. Customer Relationship Management (CRM)

This project aligns with the “building customer relationships through effective marketing” marketing chapter and sub-topic. The exercise blends discussion on effective CRM, best management practices, marketing follow-up and effective business communication.

Before Class : Have students read chapter 11 on building customer relationships, complete MindTap assignments and think about a business that they continue to frequent because of great customer relationship management. Or, have them consider a business that has lost their patronage and why.

During Class : I put students into groups to discuss, then have them share their most interesting CRM story with the class. When time permits, I let all students share their stories.

After listening to their classmates’ stories on effective and ineffective CRM, students have a better understanding of the importance of a solid CRM plan.

Final Thoughts on Teaching Introduction to Business

Mini-projects are fun for discussion, but they also build student confidence in speaking, engaging with others and presenting in class. As an unintended benefit, these mini-projects also improve attendance, college retention and class friendships.

Every professor can benefit by letting students do more of the discussion. I believe learning goes full circle, and that professors learn as much from our students as they do from us. And above all, students learn a lot from each other. Share the floor, and you will find students more engaged and more excited about the material and your course.

For more teaching resources, check out this post on promoting student collaboration virtually and in person.

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Local News | Emotions run high at town hall on plan to…

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Local News | Emotions run high at town hall on plan to realign Baltimore’s Catholic churches: ‘This is a watershed moment’

Hundreds in two locations at Archbishop Curley High School attend the Baltimore archdiocese’s first gathering at which local Catholics can respond, emote, criticize and ask questions on the "Seek the City to Come" campaign, a detailed proposal to radically realign church operations in the city, including proposed church closures. (Kenneth K. Lam/Staff)

If there were any doubts about how strongly local Catholics are feeling about the Archdiocese of Baltimore’s proposal to realign the church’s operations in the city, they were dispelled Thursday night as hundreds packed a pair of rooms at Archbishop Curley High School for a town hall-style meeting on the far-reaching reform plan church officials went public with this month.

Parishioners from across the city stepped up to a microphone in the school’s cafeteria — some angry, some wistful, a few on the verge of tears — to share their reactions to the proposal, a plan that would cut the number of parishes in the historically Catholic city and nearby suburbs from 61 to 21 and reduce the number of worship sites from 59 to 26.

The archdiocese first shared the proposal with city parishioners at Masses the weekend of April 13.

Several speakers decried the idea of their own church being shuttered. Others criticized how the multiyear reform initiative, called Seek the City to Come, has been conducted. Not a few suggested the archdiocese should spend its money on ministries, not consultants, or that its motives are more financial than spiritual.

What came through in the nearly three-hour meeting was that Baltimore’s Catholics, be they from Sandtown-Winchester or Mount Vernon, Dundalk or Edmondson Village, care deeply about the fate of their denomination in the city and are, at least at this stage, skeptical that the plan as proposed will save it.

Bishop Bruce A. Lewandowski and the archdiocese’s director of community affairs, Geri Royale Byrd, co-directors of Seek the City, took the first half-hour of the meeting to stress the urgency of changing the church’s footprint in Baltimore at a time when attendance in the city’s pews has cratered and the cost of maintaining its historic buildings has grown exorbitant.

As they used a slide presentation to walk attendees through the outlines of the proposal, Byrd repeatedly stressed that it’s not final, that church officials had scheduled this meeting and three others to gather feedback that will be incorporated as the Seek the City team, which consists of more than 200 lay and clergy participants, revises and refines it in the coming weeks.

That didn’t stop parishioners from making impassioned pitches, expressing their fears or even denouncing the idea of reducing the presence of the Catholic Church in the city in the first place.

Black Catholics perceive echoes of neglect in church’s realignment proposal

“This is a watershed moment, and we do not have the luxury to get this wrong,” said James Conway, a parishioner at St. Wenceslaus, a predominantly African American congregation in East Baltimore. “You’re asking us to diminish the church, but you cannot diminish the spirit of the living God. And in that vein, that means that 21 parishes with 26 worship sites is not enough.”

Now more than 150 years old, St. Wenceslaus would be absorbed into a larger parish anchored by St. Francis Xavier if the proposal is approved.

John Petrick, a longtime member of St. Mary of the Assumption in Govans, said he believes Seek the City has focused too much on demographic research and not enough on understanding parish ministries.

The church would become absorbed into a parish anchored by the Cathedral of Mary Our Queen.

“I think what’s being missed in much of this process is the fact that parishes are not subunits of a larger corporation,” he said. “They’re communities. A community has its own organic life. And that life is something that evolves and grows and changes over time, not something that is easily captured in data, especially when those data are collected with questions that act as if parishes are service centers or franchises.”

Conway’s and Petrik’s remarks drew raucous applause, but the loudest cheers came when the evening’s youngest speaker said his piece.

Seek the City to Come proposal

The Seek the City to Come proposal would reorganize and relocate Catholic parishes in Baltimore City and some immediate suburbs to lower the number of parishes to 21 from 61 and the number of worship sites to 26 from 59.

Note: Two Baltimore City parishes that the Archdiocese of Baltimore says don’t currently have worship sites are not mapped. The Church of the Immaculate Conception would be in the Far Northwest Mosaic Parish with New All Saints (parish seat) and St. Cecilia. St. Pius V would be in the West Baltimore Radiating Parish with St. Bernardine (parish seat), St. Edward and St. Gregory the Great and St. Peter Claver.

Map: Steve Earley, Source: Archdiocese of Baltimore

Thomas Davis, 15, a student at Mount Saint Joseph High School, conceded that if any churches have to be closed, his home parish, St. Elizabeth of Hungary, is small enough to be a logical candidate.

But he was pointed in his critique of the archdiocese, which he accused of “taking my Catholic inheritance and selling it off to the highest bidder.”

“Aren’t Catholics supposed to serve the poor and lost? And are the majority of the poor and lost not in Baltimore? … The archdiocese that tells us we are supposed to perpetuate faith in our communities is stealing our places of worship like reverse Robin Hoods,” he said, and the room erupted in cheers.

Byrd and John Butler, a consultant working with the archdiocese on Seek the City who helped facilitate the gathering, stood beside the lectern and listened, eyes locked on each speaker. Lewandowski sat at a nearby table, also listening.

Catholics to attend Baltimore parish realignment town hall: ‘People are emotional’

The three sought throughout the evening to strike a balance between allowing parishioners to have their say and keeping the session moving, an effort that at times drew groans. The session had run nearly an hour over its scheduled time when Butler drew its formal part to a close.

Lewandowski then reminded attendees that two town halls on the proposal are scheduled for next week. The first, which will be conducted entirely in Spanish, will be held at 6:30 Monday evening at Our Lady of Fatima in East Baltimore. The archdiocese has announced that the second and final meeting — originally scheduled to take place at Mount Saint Joseph in Irvington, then at Our Lady of Victory in Southwest Baltimore — will be held at 6:30 Tuesday evening at the Cathedral of Mary of Our Queen in North Baltimore.

Lewandowski said both will be as important as Thursday’s gathering as his team refines the proposal, then delivers it to archdiocesan consultors and finally Archbishop William Lori for his approval. When Lori signs off on a final plan in June, it will mark the end of a two-year process that has included interviews, listening sessions, demographic research and visits to all 61 parishes.

Lewandowski stressed that the public sessions, however emotional, are integral to a process his team has designed to be conducted in a ground-up, not a top-down, manner.

“I think we’re hearing good constructive criticism,” he said. “We’re also hearing how painful this is. We just have to be in this with each other and work through it. These kinds of nights are helping us shape and reshape the plan. It’s beneficial.”

Hundreds in two locations at Archbishop Curley High School attend...

Hundreds in two locations at Archbishop Curley High School attend the Baltimore archdiocese’s first gathering at which local Catholics can respond, emote, criticize and ask questions on the "Seek the City to Come" campaign, a detailed proposal to radically realign church operations in the city, including proposed church closures. (Kenneth K. Lam/Staff)

Hundreds in two locations at Archbishop Curley High School attend...

Hundreds in two locations at Archbishop Curley High School attend the Baltimore archdiocese’s first gathering at which local Catholics can respond, emote, criticize and ask questions on "Seek the City to Come" campaign, a detailed proposal to radically realign church operations in the city including proposed church closures. (Kenneth K. Lam/Staff)

Betty Ciesla, of Baltimore’s St. Francis of Assisi Church asks...

Betty Ciesla, of Baltimore’s St. Francis of Assisi Church asks a question during the first gathering at which local Catholics can respond, emote, criticize and ask questions on "Seek the City to Come" campaign, a detailed proposal to radically realign church operations in the city including proposed church closures. (Kenneth K. Lam/Staff)

Geri Royale Byrd, right, Director, Community & External Affairs /...

Geri Royale Byrd, right, Director, Community & External Affairs / Seek The City To Come at Archdiocese of Baltimore, and co-director Bishop Bruce Lewandowski, left, hold the first gathering at which local Catholics can respond, emote, criticize and ask questions on the proposal to radically realign church operations in the city including proposed church closures. (Kenneth K. Lam/Staff)

Geri Royale Byrd, left, Director, Community & External Affairs /...

Geri Royale Byrd, left, Director, Community & External Affairs / Seek The City To Come at Archdiocese of Baltimore, tries to talk with Bob Reuters during the first gathering at which local Catholics can respond, emote, criticize and ask questions on the proposal to radically realign church operations in the city including proposed church closures. (Kenneth K. Lam/Staff)

Bishop Bruce Lewandowski, third left, directs people to two locations...

Bishop Bruce Lewandowski, third left, directs people to two locations at Archbishop Curley High School to attend the first gathering at which local Catholics can respond, emote, criticize and ask questions on "Seek the City to Come" campaign, a detailed proposal to radically realign church operations in the city including proposed church closures. (Kenneth K. Lam/Staff)

A large contingent from the Holy Rosary Church say the...

A large contingent from the Holy Rosary Church say the rosary before the Archdiocese’s first meeting at which local Catholics can respond, emote, criticize and ask questions on "Seek the City to Come" campaign, a detailed proposal to radically realign church operations in the city including proposed church closures. (Kenneth K. Lam/Staff)

Catholics parishioners arrive at Archbishop Curley High School to attend...

Catholics parishioners arrive at Archbishop Curley High School to attend the first gathering at which they can respond, emote, criticize and ask questions on "Seek the City to Come" campaign, a detailed proposal to radically realign church operations in the city including proposed church closures. (Kenneth K. Lam/Staff)

More in Local News

Capital reporter Natalie Jones joined five others in learning the ropes at the Annapolis Spring Sailboat Show's First Sail Workshop.

News | The Annapolis Spring Sailboat Show offered a ‘First Sail’ workshop. Here’s how it went.

Current school start times will remain in place when Howard County public school students return to classes, the school board decided Thursday, meaning high schools and some middle schools will continue to begin at 7:50 a.m. The board's goal is to have no schools starting earlier than 8 a.m., and no later than 9:25 a.m.

Local News | Howard schools start times will stay the same in the fall, Board of Education decides

The Annapolis native and Broadneck graduate will be returning to his hometown in June to be the grand marshal of the fourth annual Pride Parade and Festival.

News | Fashion designer Christian Siriano to be grand marshal of Annapolis Pride Parade in June

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News | Trial set for late June in check theft case against Anne Arundel register of wills

ByteDance Denies Media Report of Plan to Sell TikTok


FILE PHOTO: A view shows the office of TikTok in Culver City, California, March 13, 2024. REUTERS/Mike Blake/File Photo

BEIJING (Reuters) - ByteDance has no plan to sell TikTok, the company's official account said in a statement posted on Toutiao, a media platform owned by the China-based firm.

The Information earlier reported that ByteDance is exploring scenarios for selling TikTok's U.S. business without the algorithm that recommends videos to TikTok users.

U.S. President Joe Biden on Wednesday signed into law a bill that bans TikTok in the country if its owner, ByteDance, fails to divest the popular short video app over the next nine months to a year.

(Reporting by Ethan Wang, Ella Cao and Ryan Woo)

Copyright 2024 Thomson Reuters .

Photos You Should See - April 2024

A Deori tribal woman shows the indelible ink mark on her finger after casting her vote during the first round of polling of India's national election in Jorhat, India, Friday, April 19, 2024. Nearly 970 million voters will elect 543 members for the lower house of Parliament for five years, during staggered elections that will run until June 1. (AP Photo/Anupam Nath)

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  • International

Protests at Columbia and other schools escalate

Chandelis Duster, Christina Zdanowicz and Lucy Bayly

Follow the latest live coverage about pro-Palestinian protests on US college campuses here.

Rep. Torres: Columbia president “should step aside” if she cannot lead with moral clarity

From CNN's Chandelis Duster

New York Rep. Ritchie Torres, a Democrat, criticized Columbia University President Minouche Shafik, saying she has “chosen to surrender control of Columbia to an antisemitic fringe." Torres also said canceling in-person classes is “an admission of failure” by Shafik.

“If you cannot ensure the safety of your students, then you have no business serving as President of any university, let alone the alma mater of Alexander Hamilton,” Torres said in a statement. “What Columbia University needs is not an appeaser of antisemitism but a leader who will fight with moral clarity against it.”

He continued, “That Columbia University has failed its Jewish students so profoundly is an indelible stain on the soul of the institution. If the President of Columbia University cannot lead with moral clarity, then she should step aside for a true leader who can and will.”

Hakeem Jeffries: Antisemitic rhetoric "unacceptable and deeply disturbing"

House Minority Leader Hakeem Jeffries on Tuesday condemned antisemitism amid ongoing protests at Columbia University and other colleges across the US. 

“The antisemitic rhetoric and intimidation deployed by some students and outside protestors on college campuses in New York City and beyond is completely unacceptable and deeply disturbing,” Jeffries, a Democrat who also represents New York, said in a statement. “Every American has the constitutional right to free speech and peaceful assembly in the public square. However, intentionally targeting Jews or any community on the basis of race, religion or ethnicity, acts of harassment and the use of physical violence will never be tolerated.” 

He also said the effort to crush antisemitism and hatred “is not a Democratic or Republican issue. It’s an American issue that should bind us all together.”

“We will continue to do everything possible to protect the Jewish community during this very fraught moment, fight the cancer of antisemitism and redouble our efforts to bring communities together,” Jeffries said.

Trump says Columbia University made “grave mistake” making classes hybrid amid tense demonstrations on campus

From CNN's Kate Sullivan

Donald Trump speaks to the media in New York City on April 23.

Former President Donald Trump said Tuesday he thought leadership at Columbia University made a “grave mistake” in making all classes at its main campus hybrid until the spring semester ends after days of tense demonstrations on campus.

“What's going on with the colleges where they're closing Columbia now? I mean, it's just crazy. Columbia should gain a little strength, a little courage and keep their school open. It's crazy. Because that means the other side wins,” Trump told reporters at Trump Tower as he took a few questions after greeting former Japanese prime minister Taro Aso.

 Trump said, “The people running Columbia have made a grave mistake.”

Barnard students on suspension "no longer have access" to most campus buildings

From CNN's John Towfighi

Barnard President Laura Rosenbury confirmed in a statement yesterday that students on interim suspension "no longer have access to most Barnard buildings."

She said Dean Leslie Grinage is "helping students find alternative housing arrangements when needed."

The statement also said Barnard will consider lifting suspensions for students who have an otherwise clean record and commit to a probationary period.

A Barnard student alleged on X that she was suspended and evicted from housing.

Correction: This post has been updated to correct President Rosenbury's first name. It is Laura.

House Speaker Johnson to visit Columbia University Wednesday

From CNN's Melanie Zanona

House Speaker Mike Johnson speaks to the press at the US Capitol in Washington, DC, on April 20.

House Speaker Mike Johnson will head to Columbia University Wednesday to visit with Jewish students and deliver remarks and hold a press conference “regarding the troubling rise of virulent antisemitism on America’s college campuses,” according to his office.

This comes as pro-Palestinian protests have rocked major American universities, including Columbia. After days of tense demonstrations, Columbia University announced it is  moving to mostly hybrid classes  on its main campus until the end of the semester, April 29.

New York House Republicans have called on Columbia president Minouche Shafik to resign immediately for failing to crack down on the protests.

Students, faculty and staff at University of New Mexico protest in support of Gaza

From CNN's Taylor Romine

Students, faculty and staff at the University of New Mexico started protesting Monday in support of Gaza and have done so peacefully, the university said in a statement Tuesday. 

On Tuesday, "members of our UNM community assembled at the UNM Duck Pond in peaceful protest," the statement said. Some people brought tents and sleeping bags, which is in violation of school policy, and campus police told them citations or arrests would occur if not removed, they said. 

"Police monitored the situation throughout the evening, without incident, and around midnight advised those who were remaining that their tents needed to be taken down or they would be cited," the statement said. "The tents were eventually taken down, with some people remaining at the duck pond."

As of Tuesday, there are about a dozen people at the duck pond with banners and chairs, but no tents, the statement said, and the university continues to monitor the situation. 

"The University is grateful to our entire community for modeling how protests can occur in a way that both upholds freedom of expression and ensures a safe and productive campus environment for everyone," the statement said. 

Students at Columbia University encampment say they plan to occupy until demands are met

From CNN's Omar Jimenez and Taylor Romine

Columbia University students participate in an ongoing encampment on their campus in New York City, on April 23.

Students occupying the West Lawn at Columbia University said Tuesday they are planning on staying there until the university meets their demands of divestment.

They are asking for a “complete divestment” from anything related to Israel, financial transparency into the university’s investments and amnesty from any disciplinary measures for students participating in the protests.  

“This is what we are here for – calling for an end to genocide and for Columbia to financially divest from the violent Zionist settler entity,” a student who identified themself as W told CNN. 

“We are putting our principles into action, and we plan to continue to do so by being here every day until Columbia divests." 

The group is in negotiations with the university through a legal negotiator, said student organizer Khymani James, who declined to share details of the negotiations.  

When asked about the encampment making Jewish students feel unsafe on campus, W said protesters try their best “to make sure everyone feels safe in the encampment," and their community guidelines “preach and hope for peace continuously.” 

Columbia University officials warn ongoing encampment is in violation of university rules

From CNN's Sara Smart

The encampment at Columbia University is seen on Tuesday in New York.

Columbia University officials warned Tuesday that the ongoing encampment is in violation of university rules — but school leaders have not given specifics on disciplinary actions.

“The safety of our community is our number one priority,” university spokesperson Ben Chang said in a press conference Tuesday afternoon. “That includes the safety of the encampment that continues to grow. We are watching this closely.”

University officials met with student organizers until 2 am ET Tuesday to discuss the situation, Chang said. “Columbia students have the right to protest but they are not allowed to disrupt campus life or harass and intimidate fellow students and members of our community," he added.

Chang said acts of vandalism, reports of harassment and discrimination have all been reported during the ongoing protest.

Officials will not release the specifics of student suspensions as “disciplinary actions continue” on campus.

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School board sues parent for $600,000 after dispute over son’s special needs education plan

BEDFORD COUNTY, Va. ( WDBJ /Gray News) - A legal battle is brewing between a Virginia school board and the parent of a student with special needs.

The Bedford County Public School Board is suing a parent for $600,000 because the parent, David Rife, has been verbally abusing and harassing school staff for three years with excessive communication, the lawsuit said.

The suit said Rife used profane language to threaten teachers and administration, with dates documenting when the alleged offenses happened.

The dispute stems from conversations about Rife’s son’s individualized education plan. The parent said the school is not following the plan.

Rife said he never made statements with malicious intent but was instead advocating for the school to follow his son’s education plan.

Rife said Staunton River High School does not provide direct reading instruction or accommodated notes for his son, among other items not followed in the plan. He filed a complaint, and the Virginia Department of Education found the district was in noncompliance with following certain aspects of the plan.

The complaint was filed at the end of January, and the lawsuit was filed at the end of March.

Rife’s attorney said the lawsuit looks like a retaliatory move by the school board.

“It at least raises the appearance that it could be retaliation,” said David Whitehurst, Rife’s attorney. “If they [the school district] had just provided the services they’re supposed to provide under law, he [Rife] wouldn’t have needed to contact [the Virginia Department of Education], there wouldn’t have been any issues with communication.”

The school board recently filed an emergency injunction, requesting the court to stop Rife from using harassing language against school staff. Rife’s attorney made a motion to dismiss that emergency injunction.

Rife and his attorney have also filed a counter lawsuit, demanding the school implement his son’s education plan.

Bedford County Public Schools said they are unable to comment on the matter.

Copyright 2024 WDBJ via Gray Media Group, Inc. All rights reserved.

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Reporting by Hyunjoo Jin, Abhirup Roy and Norihiko Shirouzu; additional reporting by Lewis Krauskopf and Suzanne McGee; Editing by Peter Henderson, Jonathan Oatis and Lisa Shumaker

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The Federal Deposit Insurance Corp (FDIC) logo is seen at the FDIC headquarters in Washington

school assignment business plan

Alex Jones Estate Liquidation Gets Sandy Hook Families’ Vote

By Alex Wolf

Alex Wolf

The families of Sandy Hook school shooting victims voted overwhelmingly in favor of a plan to wrap up Alex Jones’ bankruptcy proceedings by liquidating the right wing talk show host’s assets.

Jones’ general unsecured creditors—comprised mostly of Sandy Hook families holding about $1.5 billion in defamation judgments against the famed conspiracy theorist—voted 100% in favor of a Chapter 11 plan that would methodically liquidate and redistribute his property and cash, while preserving potential legal actions against parties affiliated with Jones and his Infowars program.

An official committee appointed to represent Jones’ unsecured creditors notified the US Bankruptcy Court for the Southern District of Texas on Feb. 16 that of 23 liquidation plan ballots distributed to creditors, it received 21 back—all supporting the committee’s liquidation proposal .

The vote indicates the creditors’ preference over a competing plan submitted by Jones that would allow him to reorganize by preserving parts of his media empire and paying the group at least $5.5 million a year over 10 years. His plan would provide additional creditor recoveries out of disposable income from Jones’ bankrupt Infowars parent company, portions of Jones’ personal income, and the proceeds from selling various personal assets.

No ballot tabulation for Jones’ plan has been submitted to the court yet.

The parties are scheduled to hold plan approval hearing in late March.

Jones filed for Chapter 11 protection in December 2022, after being hit with state court judgments for repeatedly calling the 2012 massacre of elementary school students and teachers a hoax. Bankruptcy Judge Christopher Lopez ruled last year that Jones can’t discharge the defamation awards because those debts stemmed from intentional and malicious conduct.

Jones is represented by Crowe & Dunlevy PC and Jordan & Ortiz PC.

The creditors’ committee is represented by Akin Gump Strauss Hauer & Feld LLP.

The case is In re Alexander E. Jones , Bankr. S.D. Tex., No. 22-33553, notice filed 2/16/24.

To contact the reporter on this story: Alex Wolf in New York at [email protected]

To contact the editor responsible for this story: Maria Chutchian at [email protected]

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