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How to Make an Eye-catching Video Presentation in Minutes | InVideo

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Video is now the undisputed king of mediums in business communication. HubSpot reports that 85% of companies use videos in their marketing efforts. From webinars to demos, from sales presentations to investor pitches, and from welcome videos to online tutorials, videos are the go-to channel. Clearly, video marketing  is on the surge.

And video presentations are among the most widely used formats for video marketing. But how exactly can you create winning video presentations, to begin with?

Simply by signing up to InVideo for business where you get tailor-made template and video editing services on demand so you can spend your time running your business. Sign up for a free demo here. 

Video Presentations Q&A

Before we get into the meat of our guide, let’s quickly answer a few commonly asked questions.

1. What is a Video Presentation?

A video presentation is a form of communicating with an audience with the aid of a video or completely using a video. The video could be made of PowerPoint slides , still images, animation, or actual video footage.

2. Why Should I use Video Presentations?

Common reasons for using videos as presentation aids include:

- Overcoming space/time limitations - Using video as a visual aide to drive your point home - Video enables you to compress a lot of information into a digestible size

3. How do I make a Video Presentation?

Thanks to the advancements in technology, making video presentations has become very easy. It has also become more affordable than it was a couple of years ago. While different video makers have different steps to take when making a video , here are the basic steps to follow:

- Come up with a concept for your presentation. - Craft an engaging script . - Decide on the visual assets (and format) you’ll use. - Use a professional video editing app to bring it all together. - Promote the video.

Pro tip: To make things even easier, you could sign up to InVideo for business and get presentations made for your brand using the editing-on-demand services.  Sign up for a free demo here . 

4. How do you begin a Presentation?

You can open your presentation in 7 ways:

1. Share an anecdote or short personal story. 2. Kick-off with a provocative statement. 3. Present a startling statistic or data. 4. Tell a good clean joke that suits the audience. 5. Ask a loaded rhetorical question. 6. Show the audience a compelling visual. 7. Hook people with a fascinating quotation.

5. How do you Make a Video Presentation with PowerPoint?

Turning a PowerPoint presentation into a video is easy. Just follow these steps:

Step 1: On the File  menu, select Save  to make sure you have saved all your recent work in PowerPoint presentation format (.pptx).

Step 2: On the File  menu, select Save As .

Step 3: Select the folder location where you want to store your PowerPoint Show file.

Step 4: In the Save as type  box, choose PowerPoint Show (*.ppsx) .

Step 5: Select Save . That’s it.

Now that we’ve answered a few basic questions, let’s dig deeper into why videos are so powerful.

What Makes Video Presentations so Effective?

Why do they increase the impact of your message?

Well, it’s simple, really – people are visual creatures. This means we take in more information by watching than by reading. Remember the saying, “a picture is worth a thousand words”? Besides that, here are 4 other reasons video is so effective:

1. Conveys emotions better

No other communication channel conveys emotions better than video. That’s because video caters to the brain’s visual and auditory systems, helping the viewer pick up on cues like body language, facial expressions, imagery, and music.

2. Cements information better

According to research , people remember 10% of what they hear and 20% of what they read. However, they remember a staggering 80% of what they experienced. In short, visuals are easier to remember than text or audio because they help your audience “experience” your message. It makes video an essential part of creating presentations your audience will remember for a long time.

3. Makes it easier to digest information

Especially when explaining complicated concepts, video is a great way to present information in an easy-to-understand way. Not only is the format easy to take in, but it also makes breaking down concepts easier.

4. Builds relationships fast

I’m sure you know the marketing mantra: people buy from people they know, like, and trust. Nothing beats video in making prospects or your audience know, like, and trust you…   fast. Video is an instant relationship builder. It’s the next best thing to live face-to-face communication.

A video is a great tool that has made it easier to communicate thoughts and ideas with people – not just in a room, but even across the globe.

6 Types of Video Presentations You Need to Know

Video presentations come in different flavors, depending on their purpose.

1. Educational Presentations

These are mainly used in teaching and learning sets online or in a classroom setting. These make it easier for the teacher to convey information and the students to grasp the concepts.

Use this template

2. Sales Presentations

The field of sales has evolved tremendously in the past decade. With customers being savvier, sales reps must play the game well if they’re to bag sales. One way they can do that is by creating story-based sales video presentations.

Sell more with pro video presentations

Use 5000+ InVideo templates to get started

3. Investor Pitches

Need to woo an investor? One of the best ways to do that is by using a video pitch. This will help you present your business plan in a visually appealing way so they can easily grasp your business concept.

4. Promotional Videos

Whether you’re promoting an existing product or a new one, video is your best bet for getting eyeballs on your product (or cause). People relate better to what they can see, making video the best medium for presenting your promotions (like product reviews, for example).

5. Employee Training and Onboarding

Video presentations are great for conducting employee training and onboarding. One of the main reasons for this is that video helps reduce the resources spent on these 2 important aspects of employee relationship management.

6. Informational Videos

As the name suggests, the informational/how-to type of presentation serves to pass on important information. Why video in this case? Because it’s more engaging and can pack a lot of information in a short clip.

Pro tip: You can get tailor-made templates to create any kind of presentation for your brand or business using InVideo for business . Sign up for a free demo here . 

How to create killer Video Presentations – 4 Tips

Now you know why video presentations are important and which scenarios to use them in. Now to the fun part – tips on creating killer video presentations. Let’s get to it, shall we?

Tip #1 - Know your Audience

The most important aspect of creating a stellar presentation is to know and understand your audience. Even if you use the best video presentation maker , if you don’t target a specific, clearly defined audience, your presentation will flop. Understanding your audience will help you:

A. Communicate effectively

Effective communication involves knowing the language and examples that resonate with your audience.

B. Choose the right visuals

Certain visuals are more impactful when used on a particular audience. Study those that your audience will easily understand and relate to.

C. Connect on an emotional level

No matter the type of presentation, it’s crucial to connect with your audience on an emotional level. And to do that, you need to understand the emotional triggers to push in your video presentation.

Invest in adequate audience research. While it may be time-consuming (and a bit costly), it will pay off in the end.

Idea #2 - Brainstorm video content ideas

Now that you have gathered enough audience data, it’s time to brainstorm some content ideas. Whether you’re creating your talk solo or as a team, 3 crucial questions will lay the foundation of your brainstorming session:

1. What do you want the video to achieve? 2. Which emotions do you want the video to evoke? 3. What will visual elements help your video achieve its goal?

The answers to these questions will help guide your ideas. They are key to creating a killer video that your audience will love.

Tip #3 - Craft engaging scripts

Audience research? Check.

Great idea? Check.

Now we get to another interesting stage of creating great video presentations  – crafting an engaging script. Whether it’s a live presentation, a webinar, or even a product review, you’ll need a great script to ensure you keep your audience engaged.

Even if you love creating impromptu videos, having a script for your video presentations is important. And no, you need not be Quentin Tarantino to produce a great video script (although it won’t hurt to learn how to become a good copywriter). Here are 3 reasons a good video script is a must:

1) Helps structure your video

To ensure your video has a smooth and progressive flow, you’ll need a good script.

2) Eliminates “dead spots”

Dead spots, or moments of inactivity, are a great turn-off in a video. They reek of unprofessionalism and can lead to your audience disengaging. The best way to eliminate dead spots is to craft a solid video script .

3) Keeps you on track

It’s very easy to get sidetracked when creating a video . However, with a script, you minimize the instances of going off-topic.

Creating scripts for your videos is a best practice that shouldn’t be overlooked. If anything, invest more in your script than the visuals as a good script can save a video with poor visuals.

Pro-tip: Once you’re confident about your script, it is time to make things even more clear. A  storyboard will allow you to break down your video visually, scene by scene, describing what is happening in it.

Tip #4 - Invest in the Right Tools

With video, one thing you should never skimp on is the tools you use, particularly your video editing software. While there is a gazillion free video editing software on the market, it’s highly recommended that you use a professional video editor . And that means going the paid route.

Why should you spend on a video editor when there are countless free options available? Here’s why:

A. Get more (professional) features

Creating professional-looking videos requires a lot of resources and features. Most free video editors lack the features that will enable you to create professional videos.

B. Avoid branding and ads

With video editing software, free is never free. That’s because you pay through being forced to include the video editors brand in your work. In other words, you pay by advertising for them. Besides branding, some free video editors may subject you to irritating in-app ads.

If there’s one thing that’s inevitable when it comes to software, it’s that one time or another you’ll encounter glitches. This is where paid video editors have a great advantage over their free counterparts – you’ll have access to customer support.

From hardware (like cameras) to software (like video editing software), the tools you use will determine the quality of your videos. Invest in professional tools, and your presentations will sweep your audience off their feet because they’ll be more polished.

Pro tip: If you don't have the time or bandwidth to find your way around an editing tool, simply sign up to InVideo for business and get presentations created using tailor-made templates and on-demand editing services. Sign up for a free demo here . 

Tip #5 - Adopt Video Presentation Best Practices

There’s no need to reinvent the wheel when creating presentations . Most winning video presentations are based on common fundamental principles that work. Here are some you need to know:

1) Create impactful intros (and outros)

Your intro is the most important part of your presentation as it sets the tone for the rest of the talk. If you can’t engage your audience with your intro, you probably won’t get another chance to engage them.

2) Keep it short, sharp, and sweet

No matter how engaging your video is, always remember it’s not a movie. The point is to keep your audience engaged enough to pass on your information, no more no less.

3) Be professional

Don’t throw out your professional etiquette just because you’re on (or using) video. Maintain professionalism in your video presentations by, for example, using clean language and maintaining a good posture.

4) Use quality sound

Sound plays an integral part in presentations. Whether it’s music or speech, make sure it’s crisp, clear, and audible.

By following these (and other) video presentation best practices, success is inevitable. Remember, the presentation is not about you; it’s about your audience. So, ensure that your presentations provide a good user experience for your audience.

Make video presentations in minutes

With customizable InVideo templates

Looking for a great Video Presentation Template? Here’s what you should consider

Templates are lifesavers. They help you create a decent presentation in a snap, even if you are a newbie.

Here are 3 simple questions to help you determine if a template is good:

1) Is it editable? – Are you able to change things like playback speed, effects, or text, so you produce something you like? Stay away from rigid templates that don’t give you the freedom to create with ease.

2) Is it customizable? – Can you design brand-specific clips using your company’s colors, fonts, and styling? Good templates give you wiggle room to include your brand’s specific needs.

3) Is it campaign-specific? – Different videos fit different scenarios. Ideally, you want templates tailored to your current campaign.  That way, you have less tweaking to do because the templates are close to what you want.

Pro Tip: Get more tailor-made templates for your video presentations by signing up to InVideo for business . Sign up for a free demo here . 

5 Awesome Video Presentation ideas to bring The House Down

Presentation is both an art and science. Get the balance right, and you have the audience eating out of the palm of your hand. Here are some ideas to help you do just that.

Idea #1 - Tickle them with humor

Humor is a powerful learning tool.

According to studies by Physiology Org humor leads to learning because of it:

- Attracts and sustains attention. - Relieves tension and produces a relaxed atmosphere. - Enhances participation. - Increases retention and motivation. - Bonds the student and the teacher.

However, to reap all these benefits, the humor must be appropriate and on-topic. So spice up your presentation with a joke or two. The result? Your audience will laugh and learn.

Idea #2 - Use Relevant Examples

Effective presenters use timely, powerful illustrations.

The word illustration comes from the Latin term ‘illustration,’ which means illumination. So practical examples are like windows of your presentation. They let light in. They help people see or understand the material better.

Here are 5 questions to ask about your illustrations:

1. Are they relevant to the topic? 2. Are they suited to the audience? 3. Are they suited to the time limit? 4. Are they enlightening? 5. Are they well told?

Grab compelling examples from books, movies, TV shows, history, children, current events, and captivating real-life incidents. Use good illustrations ram your points home.

Idea #3 - Wield Questions like a Ninja

Questions are an integral part of learning.

Sharp questions aid learning. Plus, they keep listeners highly engaged.

Ask questions:

- At the beginning of your presentation to draw your audience in. - In the middle of the presentation to revive waning audience interest. - At the end of the talk, so the audience reflects on the material.

Also, allow the audience to ask questions. When your audience asks questions, they switch from passive spectators to active participants.

Idea #4 - Be Minimal

Have you ever sat through a presentation and felt:

- Dazed? - Confused? - Strained?

More than likely, the reason is the presenter drowned you in a blaze of inessential stuff. There was too much going on you couldn’t cope with.

Minimalism is removing all unnecessary material, leaving only the bare minimum needed to put your points across. It means using just enough text, visuals, scenes, or slides to make the point and no more. A minimal presentation is clean and uncluttered.

Simple yet intriguing. Plain but profound. Basic but punchy.

Most importantly, it makes learning easy and enjoyable.

Idea #5 - Connect emotionally with a story

Stories are speakers’ most powerful weapons. That’s because stories play a dual purpose –

- Engage intellectually - Connect Emotionally

And an emotional connection is key to bringing the house down with your presentation. Why?

An emotional connection:

- Endears you to your audience - Makes your presentation memorable - Inspires your audience to take action

By using a relevant story in your video presentation, you’ll ensure that your audience walks the entire journey with you from intro to outro.

6 PowerPoint Presentation tips to wow your audience

No business video guide is complete without PowerPoint, the staple software for business presentations.

Here are 6 golden rules to help you nail your next PowerPoint presentation and leave your audience crying for more:

1. Keep Things Simple

Legendary artist Leonardo da Vinci once said something profound:

"Simplicity is the ultimate sophistication".

With the plethora of apps and templates at your disposal, you will be tempted to complicate things. Don’t. Keep things simple.

Simple design. Simple colors. Simple story.

People get swamped and confused by complicated stuff but easily absorb and appreciate straightforward material.

2. Good visual contrast

What use is your blockbuster presentation if the audience can’t see it?

You want people to enjoy your presentation, not endure it. If you use dark fonts on dark backgrounds or light fonts on light backgrounds, you’ll strain your audience’s eyes. They’ll struggle to see your lovely slides.

Classic black-on-white color contrast does just fine. You can use colors like red, blue, or yellow for headings and images. If you don’t like black and white, you can use other colors you prefer as long as the contrast of your combination is bold and strong.

3. Use a few words and animations

It’s easy to go overboard with fancy animations and a gushing stream of words. Only use as many words as it takes to get your point across and no more.

Too many words cause the audience to read rather than listen. Remember, your slides are there to compliment your talk, not substitute it. Also, a lot of words will fill up many slides that wear your audience down.

Ruthlessly cut out senseless animations that don’t add value to your talk.

4. Use excellent images

Images are to a presentation, what water is to fish. Without them, your presentation becomes bland. It lacks the needed fizz to keep your audience hooked. But only include relevant images.

Not only that. Above all, make sure all pictures are of high quality. Amateur-looking clip art causes the audience not to take you seriously.

Pro-tip: Get access to millions of stock assets and tailor-made templates with InVideo for business . Sign up for a free demo here . 

5. Smooth and fast transitions

While PowerPoint transitions can make your presentation engaging, don’t overdo them, especially the advanced ones. Not only do they quickly drain power on weaker machines, but they also distract the audience. Stick to simpler and faster transitions like wipe or slide.

6. Avoid overloading your slides

In presentations, less is more.

Having a lot going on your screen confuses and overwhelms listeners.

Cramming too much info into your slides is a big no-no. Clutter is your enemy. Strip your slides down to essential words and images. Your audience will love you for it and leave you with many takeaways.

Pro looking Video Presentations – No longer an option

With Industry 4.0 fast coming into its own, going digital is no longer an option for businesses and speakers.

And one of the most important communication mediums in the digital age is video. That’s why you can’t afford to ignore video any more. Whether you’re speaking before a live audience or seeking to disseminate information to a global audience, video presentations are the way to go.

Need a great tool to create stunning video presentations? Then make sure to schedule a demo and see just how much you can do with InVideo for business. 

Let’s create superb videos

Integrations

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Go hybrid with Prezi

It’s a new world. Are you ready? Here’s how Prezi helps your team thrive in today’s hybrid workplace.

Create moving, zooming presentations that grab attention and keep it.

Appear right alongside your content while presenting to your audience.

Make stunning interactive charts, reports, maps, infographics, and more.

Want better meetings? Meet Prezi Video.

It’s you and your content together on screen. The easiest way to drive engagement in your hybrid and virtual meetings.

Mac, Windows, Chrome

It’s you and your content together on screen — the easiest way to drive engagement in your hybrid and virtual meetings.

Pick a conferencing app. Any app.

Prezi video works with your favorite video conferencing tools to amplify and enhance their effectiveness.

Zoom meetings

Microsoft Teams

GoToMeeting

GoToWebinar

Google Meet

Your brand, front and center

Easily create professional-looking, branded video presentations.

Use your existing slide decks or start from scratch

Drop in photos, gifs, and video from your drives or the web

Get started

They'll be all eyes. And all in.

Keep your audience personally invested and focused on you.

Viewers can still see you, even as you screen-share graphics

They can interact using live on-screen gifs, emojis, and text

More flexibility for less meetings

Eliminate the hybrid time-zone scheduling struggle.

Make a video presentation people can watch any time

Share it in email, social media, or messaging apps like Slack

Just a few of the Fortune 1000 brands that meet better with Prezi Video

Virtual meetings. Real engagement.

Sales and marketing

Sales pitches.

Stand out from the competition by using a better way to connect personally with prospects and customers, even when you can’t be there in person.

Prospecting

Meet with prospects in real time or send personalized prospecting videos highlighting your product or service in new and engaging ways.

Branded materials

Elevate your brand with polished, professional-looking presentations, marketing materials, and product demos that empower your sales team.

Virtual events

Put your company in the virtual space, generate quality leads, and improve customer experience with interactive product demos, webinars, and more.

HR and internal comms

All-hands meetings.

Host entertaining, engaging company all-hands that boost morale and keep the human connection in your hybrid and virtual workplace.

Company announcements

Make even policy changes feel exciting, as well as leadership messages, department updates, coworker kudos, new-hire intros, and more.

Onboardings

Welcome new team members with interactive orientations, org charts, campus maps, compensation structures, and other practical info made fun.

Business communications

Create professional presentations that tell the stories behind your key metrics, projections, company goals, and business decisions.

Education and training

Visual lessons.

More than ever before, young people learn visually. Reach your students with highly eye-catching materials that engage as well as educate.

Flipped classrooms

Preview the day’s lessons with short videos your students can watch beforehand, so they get the most out of your class time together.

Create highly visual, easily shareable training materials covering everything from policy compliance to customer relations to equipment use.

School-to-home communications

Add a personal touch in messages to parents such as progress updates, announcements, assignment details, and semester highlights.

Use Prezi Video. Meet with great success.

Video Presentation Maker

Empower your people and drive results with professional-quality video presentations

Transform your ideas into powerful video presentations

With VEED’s online professional video editor, you can create powerful video presentations that can empower your team and drive results—whether that’s for your company’s quarterly review, a marketing pitch, or a product launch. Use our online screen and webcam recorder and upload your Google Slides. Edit your recording with our full range of video editing tools. You can add annotations, images, text, and animations to make your presentation even more engaging.

Recording from your home office? You can remove clutter and noise in your background with our one-click video background remover and background noise remover . You can also add background music and sound effects; just select from our library of royalty-free stock audio and video clips. When you’re done with your video and screen recording, you can also add subtitles automatically to make your video presentation accessible to all audiences. Our video background and noise remover are available to premium subscribers. Check our pricing page for more info.

Get Inspired

Click on a Template to get started right away. Video creation in just a few clicks.

How to create a video presentation:

Upload, record, or start with a template

Upload your video to VEED or record your screen and webcam with our online webcam recorder. You can also start with our video presentation templates.

Add annotations, text, animations, and more!

Use our full range of tools to add annotations, animated text, music, and more! You can also add your company logo and other branding assets (available in premium).

Email, share, or save as a template

You can email the VEED link of your video presentation so your team doesn’t have to download the file. Or export it at the quality and file size you prefer. You can also save your video as a template for easier business communication in the future.

Watch this walkthrough of our video presentation maker:

Maximize your slides’ impact with our presentation maker

Upload your Google Slides or PowerPoint presentation inside our webcam and screen recorder, and go through your slides while recording yourself. Select from different themes, backgrounds, and layouts. When you’re done, you can edit your video presentation to make it even more engaging for your audience. Split, cut, and rearrange your clips on the timeline. Add transition effects between clips to maximize their impact.

Annotate, add text, images, music, and more!

VEED lets you quickly add annotations to your presentation slides and animate them. Add drawings and text. You can animate these elements and even add music and sound effects from our stock library. Draw arrows, underline key points, and create speech bubbles to emphasize your message. Make sure that you get your message across using our full range of tools!

Save your videos as templates for business communication

Our professional video editing software lets you save your videos as templates, letting you quickly edit and repurpose your video for future business video communications. You can automatically add subtitles to your video presentations and translate them to make them accessible to people all over the world. This is great if you need to talk to your international team.

Frequently Asked Questions

Upload your video to VEED or use our webcam recorder. You can also upload your slides and present them while recording yourself. Edit your video, add all the elements you want, and share!

VEED is free to use for everyone. Some tools require a premium subscription, but even with a free account, you can use our screen and webcam recorder, upload your slides, and edit your video with our pro tools!

There are many video presentation software out there, but VEED stands out because of its smooth user interface and design. Our drag and drop functionality makes video creation quick and efficient. Plus, it’s packed with a full range of tools that you won’t find in other free video editors.

To ensure that you will get your audience’s interest, your presentation needs to be compelling. Don’t just share information, tell a story! You can also add music, visual elements like photos and text, use humor, and add graphics.

VEED lets you edit your video to make it look like a presentation. You can split your video into clips and add transition effects in between. Animate elements like text, images, and subtitles. And much more!

VEED works smoothly on laptops, desktops, and mobile phones. It is compatible with Windows, Mac, and Linux. And it works right from your browser!

Discover more:

• Demo Creator
• Make Animated Presentation
• Tutorial Video Maker

What they say about VEED

Veed is a great piece of browser software with the best team I've ever seen. Veed allows for subtitling, editing, effect/text encoding, and many more advanced features that other editors just can't compete with. The free version is wonderful, but the Pro version is beyond perfect. Keep in mind that this a browser editor we're talking about and the level of quality that Veed allows is stunning and a complete game changer at worst.

I love using VEED as the speech to subtitles transcription is the most accurate I've seen on the market. It has enabled me to edit my videos in just a few minutes and bring my video content to the next level

Laura Haleydt - Brand Marketing Manager, Carlsberg Importers

The Best & Most Easy to Use Simple Video Editing Software! I had tried tons of other online editors on the market and been disappointed. With VEED I haven't experienced any issues with the videos I create on there. It has everything I need in one place such as the progress bar for my 1-minute clips, auto transcriptions for all my video content, and custom fonts for consistency in my visual branding.

Diana B - Social Media Strategist, Self Employed

More than a video presentation maker

If you have been looking for a video editor that can do it all, look no further! VEED is a professional, all-in-one video editing software that can take care of all your video editing needs—quickly and efficiently. You can resize your video for different video sharing and social media platforms, add text, images, music, and more. Whether you need to edit a video for business or personal use, VEED is the best tool you can use.

Video Presentation Maker

Create memorable video presentations that drive your message home. Start making a video presentation with your own content or generate one with AI. 

Everything you need to make a presentation you’re proud of

Start creating a video presentation without having to set up any equipment. With a screen recorder and a microphone, you can record video presentations online yourself. Or, browse the stock footage library to craft the perfect presentation video. 

Visualize your presentation with Video Generator

Easily experiment with different visual elements using the AI video generator . Spark inspiration from each generated video or choose one to edit directly.

Perfect for slideshows, reviews, video presentations

Make a video presentation your audience will remember. This video presentation maker is perfect for creating any kind of presentation from slideshows to talking head videos. 

How to Make a Video Presentation

Open a new project with a blank canvas. Choose the size you want your video presentation to be; apply preset aspect ratios 9:16, 4:5, 1:1, and vice versa.

Open the “Record” tab in the left-hand side and choose your recording settings to start recording. Or, browse the stock footage library to create a presentation without recording. 

(Optional): Use the AI video generator to create a video presentation for you with subtitles, background music, and an AI voiceover. 

Trim, crop, or add subtitles to your video presentation. Apply subtle background music to fill in silences, or remove silences automatically with Smart Cut.

Export your video presentation, download a video file, and share its unique video link. Have others leave comments at specific points in your video—all in real time.

The best way to create video presentations without feeling overwhelmed

Unless your racing against the clock and coming up on a deadline (we've all been there), create video presentations online without feeling overwhelmed by a complex-looking video editor.

Kapwing's video presentation maker offers you a full creative suite of video editing tools with a user-friendly interface. Start creating video presentations without a learning curve.

Professionalize your video with AI-powered features

Use the AI voiceover generator to add an AI voice so you don't have to record narration yourself. (TIP): Apply text-to-speech for both subtitles and a voice over.

Store brand colors and logos in a shared Brand Kit

Easily access brand assets to have consistent branding across different social media platforms. Create video presentation templates and save them for your team to create the next video presentation in a breeze.

Make a video presentation in under 10 minutes

Jump directly into the editor and generate a video presentation using the slideshow generator. Edit the generated subtitles accordingly and make any additional changes to your video. Create and edit a video presentation all on one platform—no download or software installation required.

Collaborate with your team in real-time

Leave feedback at key points directly on the playback timeline. Share your video presentation with just a link. Never see a "file upload limit" notification on your screen again.

What's different about Kapwing?

Kapwing is free to use for teams of any size. We also offer paid plans with additional features, storage, and support.

Home Blog Presentation Ideas Video Presentations: A Guide for Engaging Content

Video Presentations: A Guide for Engaging Content

In a time when the Millennials’ attention span can be measured as little as 12 seconds, how can we create genuinely engaging presentations? Is continuously changing slides the answer these days?

A skilled presenter has to master different techniques; therefore, we will examine the potential for video presentations. Join us to discover what video presentations are, the reasons why you should use them amongst your presentation tools, and exciting tips on how to drive engagement from them. 

Table of Contents

What video presentations are

Video presentation stats to consider, different types of video presentations, why should you use video presentations, what are the components of a winning video presentation, the role of accessibility: advanced research on video presentations, 5 tips on how to make your video presentations engaging.

• How to create a video presentation

Do you need special software to create video presentations?

Closing thoughts.

Presentations are a crucial part of business and academic environments. Thousands of presentations are delivered each day in different environments; still, many are doomed to fail. Although we can blame this on a lack of proper presentation skills , reality tells us there’s a change in how people prefer to see the content.

As a general rule, consider 10 minutes the Goldilocks Zone for traditional presentations in what comes to audience engagement . Inspirational presentations like the ones we see on TEDx don’t follow this rule, as the objective here is to share a compelling story as detailed as possible so the audience can relate. In some cases, academic presentations of the thesis defense style remain loyal to a specific format. Still, trends are also changing, and video presentations have much to offer in terms of exposing complex concepts more plainly.

A video presentation can be represented in multiple formats: as a compendium of animated slides in video format, video files and audio sources packed on a single video file, a video recording made in interview format, a video documentary, etc. Although this definition may sound redundant, the concept behind a video presentation is that they don’t require a presenter to change between slides or windows to browse different assets . Hence, the importance to create a story behind the video presentation, so the various elements don’t feel segregated without logic.

We can say people use the video format to convey information in courses, job training, edutainment, conferences, and any kind of message-sharing purpose that requires connecting with the audience for engagement.

Before dwelling on the specifics of building a video presentation, here we share some video presentation stats that speak about the importance of video presentations these days from a marketing perspective.

• Online search continues to be the most common way (45%) for users to find instructional and informational video content. ( source )
• The most commonly-created types of videos are explainer videos (72%) , presentation videos (49%), testimonial videos (48%), sales videos (42%), and video ads (42%). ( source )
• 57% of consumers said that product videos make them more confident in a purchase and less likely to return an item ( source )
• Millennials’ attention span can be measured as little as 12 seconds ( source )
• A minute of video is worth 1.8 million words in terms of information retention ( source )

As you can see, the effort of building a video presentation is well-paid in terms of consumption and content information retention from the audience.

Depending on the requirements of the presentation itself, we can classify video presentations as follows:

In-Company Video Presentations

These video presentations belong to the business and corporate world, but their purpose is to distribute information among coworkers or to coach the personnel for a specific requirement. In-company video presentations are used in workspace training, as part of internal recruitment processes, or other kinds of internal presentations.

In-company video presentations usually carry the company branding; they have restricted access for people outside the organization, so their distribution methods happen in meeting rooms dedicated to these purposes. 

Business Video Presentations

Business video presentations are used for a variety of business purposes: business pitches, workspace training, advertisement, product releases, recruitment, and more. Business video presentations also include the ones dedicated to  B2B or B2C relationships. 

Like In-Company Video Presentations, they carry branding to identify the video presentation’s author quickly. They are shared through official mediums for the company (like a brand’s social media channels and website), during corporate meetings with investors or potential business partners, and through 3rd. party channels.

Examples of these kinds of videos are product launch sessions, much like what tech giants like Xiaomi do.

Another kind of business video presentation is the explainer video. Explainer videos can be defined as short online marketing videos that are used to explain the company’s product or service. Explainer videos are commonly used for sales, marketing, and training purposes. Here is a real example of a 1-minute video presentation introducing SlideModel.com.

Another application of business video presentations is when sponsorship deals are involved, as brands can present their value to influencers through short reels.

Resume Video Presentations

This is a relatively recent but incredible turn of resume presentations. In resume video presentations , the candidate offers a detailed introduction of their capabilities, skills, interests, and potential value to the employer in a visually engaging format.

Unlike traditional CV presentations, the video format gives little room for anxiety, answering most of the interviewer’s questions or even driving admiration for the effort and dedication to this job-hunting adventure. 

We recommend the usage of resume presentation templates for this purpose, as they save tons of time in crafting a high-quality resume video presentation. 

Educational Video Presentations

This category can be divided into three different sub-categories:

Academic Video Presentations

Intended for University-level presentations or post-Doctorate work, these presentations follow strict format guidelines. They are mainly designed to distribute data comprehensively, with proper documentation backup. Animations usually don’t take part in these video presentations.

Despite being commonly associated with business events, conferences also belong to the academic video presentations category, as the live sessions are recorded to spread the message about important research discoveries. 

Teaching & Training Video Presentations

Teachers introduce the presentations to their students on various topics to understand abstract issues better. Chemistry, Physics, and Geography are typical examples of subjects that use video presentations. However, subjects like History and Philosophy can save countless hours of whiteboard sessions by using educational video presentations. 

Webinars fall under this category, either being released to the public or in-company webinars, as they share common aspects in their structure. Do keep in mind that educational content recorded as video presentations is not the same as a webinar, as the latter requires the presence of a live audience, a moderator, and usually a Q&A session at the end of it. If we talk about educational content being recorded and released as a course platform, then we can say it is a workshop.

According to recent studies, visualizations through video presentations and video-based learning can enhance understanding. It is demonstrated that students who watched learning videos on Statistics, influenced engagement and motivation positively .

Student Video Presentations

Finally, students also make video presentations as requested by their teachers to present a lesson or project exhibition. These presentations vary as the students grow older, becoming less dependent on animated effects, setting the bases for future work or academic presentation formats.

Informal Video Presentations

If you remember seeing videos in situations like 50th birthday parties, baptisms, wedding anniversaries, etc., then you have already experienced informal video presentations. 

These informal presentations are free from any format restriction. As the term implies, they are used for any kind of meetup, making it simpler to share a story rather than to tell a lengthy story.

Inspirational & Motivational Video Presentations

The final category belongs to the video presentations with a strong emotional component. They are built to connect, to empathize with the audience in specific situations or problems. Examples of this are TEDx , Evan Carmichael, or similar influencing platforms.

In general lines, motivational video presentations are recordings of live events shared with the purpose of getting the message to the biggest audience possible (internet consumers). Another possible format for these presentations is recorded interviews or testimonials intended to speak about a person’s contributions to society. An example of this, from an organization’s point of view, are the videos produced by the UK’s NHS to highlight and thank their medical personnel for their efforts during the COVID-19 pandemic. 

Inspirational video presentations share common aspects with motivational speeches. A list of requirements for these video presentations would be:

• Have a clear purpose
• Make it personal
• Get the message tailored for the target audience
• A strong conclusion

Compared with traditional presentation methods, such as presentation slides or speaking in front of an audience, video presentations can offer a series of advantages. 

For starters, as you write the “ story ,” you are also rehearsing the points to be covered. In that way, anxiety or shyness won’t trigger you to forget about essential points or lose track of time. The length of the presentation can be predetermined, depending on the external requirements of the organization party, or how comprehensive or concise you need it to be. 

In the case of people struggling with camera shyness , an animated video presentation with voiceover is the answer to deliver quality work. Since psychologists and doctors agree the common point on fear of public speaking is the delivery of the presentation itself, video presentations shall reduce work-induced anxiety to a great degree. Since psychologists and doctors agree the common point on fear of public speaking is the delivery of the presentation itself, video presentations shall reduce work-induced anxiety to a great degree. You can also convert images to video online using video editor platforms to easily create video from images and voiceover on video.

Video presentations can be persuasive thanks to the usage of graphics and audio. It is far easier to convey emotions through video presentations than to put them in the presentation design. Also, research by Dr. James McQuivey proved that a minute of video is worth 1.8 million words in terms of information retention.

Regarding engagement, the popularity that both TikTok and YouTube gained among the younger generations reflects the behavioral changes in content consumption . It has come to the point that even professionals use TikTok to demystify health hoaxes and help users worldwide. Therefore, using video format for presentations can help to boost your presentation performance, making it attractive for your audience and less effort-demanding. 

The most significant factor in delivering a successful video presentation is keeping the audience engaged. To ensure this, make sure the presentation doesn’t feel robotic-like but that it conveys a personal message. Don’t get this point wrong if we talk strictly about business or academic scenarios; making video presentations to deliver your personal touch can become as simple as selecting the proper color combination to enforce your message . Other solutions come from watching your voice tone not to make it too monotonous. 

Structure your presentation accordingly. In business or academic video presentations is a good idea to introduce a slide in the fashion of a table of contents . It is an extra touch that brings the audience closer to the topics due to be discussed. 

Consider the audience’s perspective as a vital element in video presentations. Check relevant examples of the topic discussed on platforms such as YouTube or DailyMotion. Compare their approach to yours and assert if you would watch your presentation as a spectator or not. This simple test gives insights into which aspects you should work on.

Winning video presentations never miss the usage of CTAs. It’s a good method to direct the audience’s interest to a specific goal.

Video presentations can become an incredible tool for driving engagement, yet there is a problem that not so many presenters address: accessibility. Think about how many times a presenter ends a phrase like “over here,” assuming the audience is watching the item being shown. But what if members of the target audience have visual impairments?

Much like we consider the importance of adding Closed Captioning (CC) to our videos, accessibility in terms of the narrative is a must. On this behalf, we want to introduce an interesting research that led to the production of a tool named Slidecho . Using state-of-the-art technology like video scene detection, AI, and OCR, Slideshow follows these very steps:

• Step 1: Extract slide frames
• Step 2: Selecting slide elements
• Step 3: Detecting described elements from the slide elements
• Step 4: Aligning slides with the speech

Therefore, Slidecho uses an algorithmic methodology to extract the visual elements from the slides, converting them to an audio reading format whilst aligning it with the original speaker’s narration. Moreover, its interface instantiates new interactions that augment the plain video interface with synchronized slide information and audio notifications to alert users to undescribed elements.

This technological advance helps the audience better understand what is being presented, regardless of the context of the presentation. Imagine an award ceremony where many references apply to visual cues. People with visual impairments get half of the message, with luck, when presenters fall into colloquial language usage, not understanding the context or having to ask for clarification. If instead, the synced narration is available, we then talk about making presentations available for everyone. This is an accurate definition of enriching an event experience.

If we talk about attending to the needs of people with hearing impairments, we have to consider the social factor as a motivator in presentations. It is a common mistake to leave slides filled with text and voiceover narration in the background providing detailed information. A study made by Stanford University speaks about the value of having the presenter’s face available through these slides, as it delivers both social cues plus helps users through lip reading. The human factor also reduces distractions since the audience must check the presenter’s input on written slides.

Tip #1 – Be mindful of the presentation topic

It’s not the same to create a presentation for a business audience as an inspirational presentation. The category of the presentation shall determine items like

• Background music
• Color theme
• Visual hierarchy
• Videos to include

Tip #2 – Limit the number of words to include

The whole idea behind the video presentation is to make a dynamic presentation, not having to pause every 5 seconds to allow the spectator to read.

Instead, use words to transmit powerful messages, such as quotes relevant to the presented topic, key information, or CTAs. Use the 7×7 rule: no slide should have more than 7 lines of text, and no sentence should have more than 7 words. 

Tip #3 – Voiceovers can become your best friends

The whole point behind a video presentation is not to create a boring one-person video speaking in front of the camera. Use voiceovers effectively to introduce charts, data feedback, etc., with your voice connecting the points of the entire presentation.

Be mindful of the tone. A monotonous or flat tone can divert attention and induce people to ignore your work. Your voice skills should articulate the importance of the point being discussed as well as your interest in it.

Tip #4 – The power of transitions

Adding suitable transitions and animations makes the presentation more engaging . However, this isn’t equal to adding countless effects. Less is more.

Ask a professional for guidance if you don’t have experience with animation effects. The transition can be part of the conversation, being subtle if the presentation is flowing between data sets or similar topics, or contrasting and powerful to deliver a persuasive message. You may also want to insert a transition when you’ve used a video cutter to remove an unwanted part to smooth out the video flow. Don’t abuse any of the two extremes, or the audience may find it uncomfortable.

Tip #5 – Make video presentations accessible

As we mentioned before, quite often presenters assume the audience can understand every part of a video presentation. Reality tells us to attend to the needs of people with visual and auditory impairments by making audio and video media accessible .

Subtitles or translator screen-over using sign language is a perfect opportunity to help people with auditory impairments feel part of the presentation, making the message available to them as well. 

For people with visual impairments, be mindful about how you create the narrative for your presentation, in particular, avoiding visual cues like: “over here,” “this,” and “there” and gesticulating over an object or person, assuming everyone can get the same reference information. Instead, opt to be descriptive in your speech; software solutions can help a great deal, but you can also use native PowerPoint or Google Slides tools such as voiceovers .

How to create a video presentation & recommended video presentation templates

You can create your own video presentations as easily as using Microsoft PowerPoint, Apple Keynotes, or Google Slides.

Check these links for relevant information on how to create a video presentation:

• How to Convert a Google Slides Presentation to a Video
• How to Convert a PowerPoint Presentation to a Video
• How to Embed a YouTube Video in PowerPoint

In case you feel stuck about which content to input or how to make your video presentation outstanding, a brainstorming technique can do wonders for interactive presentations and creative thinking. It is known as the SCAMPER technique .

Since video presentation templates make our life easier, we also recommend you check the following product categories to access extremely visually appealing designs created by professionals to help you deliver your message in style:

• Animated PowerPoint Templates
• Animated Text Banner Templates
• Academic PowerPoint Templates
• Business PowerPoint Templates
• Marketing PowerPoint Templates

Additionally, here you can preview some of our presentation templates that you can use to create a video presentation in PowerPoint.

1. Animated PowerPoint Charts Collection Template

Present data in a visually appealing format by using this collection of animated charts in PowerPoint. Fully customizable, this template brings ease to speak about data-driven presentations; hence becoming a vital asset for any presenter in the corporate world.

Use This Template

2. Animated Network Diagram PowerPoint Template

Simplify the different streams that take part in your project or product release with the help of this animated template design. This Animated Network Diagram template can help you expose the processes that, with integrated effort, evolve into a successful outcome. It has animations applied to the objects, plus transitions to make the presentation more fluid.

Fully editable with any version of PowerPoint.

3. Free Animated Editable Professional Infographics PowerPoint Template

Infographics are a powerful tool that every presenter must consider for their work. This Free Animated Infographics template allows presenters to communicate complex data pieces, build marketing strategies, or prepare professional-looking reports. 

You can find a broad variety of charts and graphs. These are fully editable by using the chart filter option to edit on a spreadsheet.

4. Free Animated Editable Infographic PowerPoint Slides

If you intend to present financial data or KPIs for your marketing projects, look no further: this Free Animated Editable Infographic Template for PowerPoint has it all. 

Arranged in an 8-slide deck, we find a compendium of graphic elements to represent complex data in a visually compelling manner. Fully editable in all versions of PowerPoint

5. Free Animated Business PowerPoint Template

This versatile free presentation template for PowerPoint makes the perfect tool for more than business presentations: it works perfectly for educational video presentations and even inspirational video presentations.

With 9 fully editable slides, you can build your video presentation by using a unique combination of graphic elements, animations, and transitions. The graphics elements on this template are oriented to highlight leadership concepts.

6. Free Animated Business Infographics PowerPoint Template

Use this free template to create powerful statements backed by data in your video presentations. With a broad selection of graphs, diagrams, and charts, this fully editable template can help presenters to discuss topics ranging from demographics, economy, marketing indicators, or other relevant research results in an easy-to-understand format.

Compatible with all versions of PowerPoint, Google Slides, and Keynote.

You also need to consider the output format of your video presentations. For maximum compatibility, you can use  MP4 or MOV. Other alternatives include:

• MKV : The native format of most 4K videos due to being able to store multiple audio tracks. Ideal for presentations with different voiceover languages that presenters can pick from.
• WMV : It’s a quality format for rendering videos to be shared via e-mail, although not compatible with some devices. Installing codecs is advised. 
• WebM : This format is one of the preferred choices for online video libraries or live streaming services, but it can present compatibility issues. 

The answer to this question entirely depends on your aim for creating video presentations. For most presenters, PowerPoint and Google Slides will do a good job, allowing them to use features such as voiceovers, transitions, animations, and high-quality graphics.

If instead, you desire to make advanced effects, screen recordings, or toon-like animations with voiceovers, then you should check the following list of solutions:

• Camtasia (Techsmith) : It is a professional video editing software, much lighter and easier to use than Adobe Premiere or Sony Vegas. You can create professional transition or animation effects, work with layers to add multiple sounds or video sources and create screen recordings.
• Adobe Premiere Pro : The industry-leading software in video editing. This often intimidating software by Adobe has all the requirements for professional video editing, plus full integration with third-party plugins or other software from the Adobe suite to enhance the video result.
• Sony Vegas Pro : It is considered a direct competitor to Adobe Premiere Pro, less demanding in hardware requirements, and somewhat more user-friendly.
• Final Cut Pro : For Mac users, this is the option to consider if we talk about video editing. Powerful and tailored for the hardware the Mac device has.

As we have seen in this article, video presentations are far from obsolete. It is a truly engaging method to divulge our ideas, especially if we target a younger audience. 

Take your time to write a compelling story to tell rather than spilling animations and transitions along the way. Professional-made video presentations always care about details and the takeaway message for the spectator. 

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Motion graphics & video presentations.

An innovative way to communicate, motion graphics blends storytelling and design with audio and movement to create eye-catching content that audiences want to consume. Stand out with 2D and 3D hand-drawn digital illustrations and advanced animations that bring your story to life.

Demo Videos

The classic how-to video reinvented, demos show your customers how something works step by step.

• This instruction-led, educational approach allows your viewer to follow along visually as you show them how to use your platform, software or mobile app in full detail.
• This is usually done using a screencast, which displays the user interface a viewer can expect to see, where to navigate in order to find key features, and how to gain the most from the product.
• Demos can also be animated, and used to showcase the functions of a physical product.
• Commonly used to tackle Frequently Asked Questions (FAQ’s) or to onboard new customers and employees, a demo video will no doubt create an outstanding brand experience.

PowerPoint Explainer Videos

Quick and simple, explainer videos beautifully describe your business, product, or service in 2 minutes or less by highlighting key benefits, leaving your audience engaged and ready to take action.

• Think of an explainer video as an elevator pitch for your company—something you can use again and again, that turns complex ideas into easy-to-understand explanations.
• Watching a video with both audio and visuals makes it easier for your viewers to remember you than if they were reading a text description. In fact, audiences are 10x more likely to engage with video content than a text-only post.
• With or without animated characters, use this quick, informative and effective way to identify with your customers’ pain points, and offer your solution.

Video Infographics

Information transformed, video infographics bring data to life, using motion graphics to package dense content into an interesting, logical, and easy-to-digest format.

• Using storytelling to take the viewer on an engaging journey, custom illustrations represent information in a way that is exciting and most importantly, memorable. When a relevant image is paired with information, people retain 65% of the information three days later, as opposed to retaining only 10% when there isn’t an associated visual.
• All kinds of information can be conveyed in a video infographic—findings from a report, industry stats and current trends, or high-level conclusions from research. Upgrade a static infographic to a video infographic, and grip your audience in a highly shareable blog post or email newsletter.

Animated Presentation Process

From initiation to final delivery, we ensure the highest quality service.

Scriptwriting

Storyboarding, illustration.

We kick off with an in-depth conversation about your brand, audience, and story. It’s important that we understand your requirements and preferences upfront to ensure the most successful result. At this stage, we go through a few questions, which form the brief we use to get the creative juices flowing!

Here, our talented wordsmiths weave together the perfect story. Based on our initial discussions, we develop a video script that meets your project objectives, including the desired length, personality and tone. We rely on your revisions and feedback to craft an award-winning script.

Conceptualization

With a strong understanding of your business objectives, we collaborate to develop a stand-out visual concept. This is where the fun begins: mood boards, color palettes, icon styles and potential character development all begins here! The result? A strong theme we’re proud to present to you.

We select the best combination of voiceover, sound effects, and music to give your video a personality of its own. By sifting through a library of options, we choose a few of the best suited audio options for your video and, together with you, decide on the right fit.

Once the concept is a go, we create digitally hand-drawn sketches that lay out the  story, frame by frame. In conjunction with the script, the storyboard brings the theme to life, demonstrating a tangible aesthetic which hints at the final product.

Illustration takes the storyboard to the next level. By combining elements of the mood board, color palette and styles we agreed on in the conceptualization phase, custom characters, backgrounds, and other visual elements add the detail required to take us into our most exciting phase: animation!

This is where the magic happens! We bring the video to life with sophisticated design and motion graphics. We check in regularly to update you on our progress and direction, listening to any input and feedback you may have.

Final Delivery

Once every detail is perfected, watch it all come together in the home stretch. We deliver the final product in HD, in any file type you require. Whether for your website, social media pages, or your next email marketing campaign, get ready to debut your final video and impress your audiences!

Motion Graphic Samples

Innovations in class action settlements.

At a legal event, innovations in class action settlement processes were discussed. To showcase the future of digital settlements, and to highlight how technology is empowering class members to choose their own payment options, we put together this clean and crisp demo video for Sipree, Inc. Flowing from screen to screen, this video displays the ease with which claimants can be paid and the impact on the speed and efficiency of the judicial process.

How to Crop Images

One of Stinson's core values is excellence, and we believe that to be excellent also means to share knowledge. For a simple tip like cropping images in PowerPoint, this short screencast is the perfect way to help us help you!

Randstad Employer Brand Research

For their Employer Branding Report, Randstad needed to appeal to brands looking to increase their attractiveness to employees in the market. With a wide range of findings in the report, it was our task to bring this data together and portray it in a way that viewers could quickly understand the information, as well as its relevance. To do so, we leveraged off the report’s key findings to create a detailed video infographic that tells the story of what motivates employees to work for one brand over another.

10 Things Your Audience Hates

If a 'listicle' is a list in article form, then we present you with a 'listimation': a list in animation form! This explainer video takes viewers through structured content in an engaging and memorable way.

Taxes Your Way

During their Tax Rally, H&R Block launched a new exciting program: Taxes Your Way. Rather than present this solution in a traditional PowerPoint, they needed a quick and simple way to communicate what it is, how it works, and how it benefits clients. The result? An animated explainer video to do just that: seamlessly take employees through the Taxes Your Way process for each and every H&R Block customer.

5 Characteristics of Great Presenter

What do decks and video animations have in common? They're often used in presentations, of course! We put together an animated video on the top qualities of great presenters, based on our client experiences over the years. This video is quirky, fun, and shows off just one of the many illustration styles we can create.

UoT Achievements

Every year, the University of Toronto gives an Impact presentation to celebrate its achievements and awards. To truly reflect the outstanding achievements of students and professors, we elevated the presentation with uniquely animated infographics. These detailed visuals establish flow and draw attention to the points that matter, impressing audiences by giving meaning to data.

Moneris Offlinx Product Launch

Moneris is Canada’s largest financial technology company, specializing in payment processing. In preparation of their new product launch, we helped create a video to communicate the benefits to new and existing clients. From start to end, we worked collaboratively with Moneris to storyboard the video, develop the script, conceptualize the visuals, and create and animate the final video.

Voiceover & Audio

Background music or talk tracks can make or break your presentation. Where relevant, we integrate voiceover and audio tracks that complement the presentation and keep the audience engaged.

Data Visualization

Motion graphics used in animated infographics, research findings, or financial reports can tell a visual data story with an added layer of movement. Sophisticated transitions connect one idea to the next, elevating the audience experience from static to dynamic.

Custom Graphics

Our technical illustrators can source, edit, or build new digital assets, such as iconography, illustrations, and dynamic graphics, to engage viewers.

Video Integration

We can integrate video files into new or existing presentations, depending on your use case and technical specifications. If required, videos can be cut and edited to align with the presentation style and timing.

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With Vids, Google thinks it has the next big productivity tool for work

Google’s latest workspace app reflects the way people talk at work now — and maybe signals the end of the slide deck’s supremacy..

By David Pierce , editor-at-large and Vergecast co-host with over a decade of experience covering consumer tech. Previously, at Protocol, The Wall Street Journal, and Wired.

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For decades, work has revolved around documents, spreadsheets, and slide decks. Word, Excel, PowerPoint; Pages, Numbers, Keynote; Docs, Sheets, Slides. Now Google is proposing to add another to that triumvirate: an app called Vids that aims to help companies and consumers make collaborative, shareable video more easily than ever.

Google Vids is very much not an app for making beautiful movies… or even not-that-beautiful movies. It’s meant more for the sorts of things people do at work: make a pitch, update the team, explain a complicated concept. The main goal is to make everything as easy as possible, says Kristina Behr, Google’s VP of product management for the Workspace collaboration apps. “The ethos that we have is, if you can make a slide, you can make a video in Vids,” she says. “No video production is required.”

Based on what I’ve seen of Vids so far, it appears to be roughly what you’d get if you transformed Google Slides into a video app. You collect assets from Drive and elsewhere and assemble them in order — but unlike the column of slides in the Slides sidebar, you’re putting together a left-to-right timeline for a video. Then, you can add voiceover or film yourself and edit it all into a finished video. A lot of those finished videos, I suspect, will look like recorded PowerPoint presentations or Meet calls or those now-ubiquitous training videos where a person talks to you from a small circle in the bottom corner while graphics play on the screen. There will be lots of clip art-heavy product promos, I’m sure. But in theory, you can make almost anything in Vids.

You can either do all this by yourself or prompt Google’s Gemini AI to make a first draft of the video for you. Gemini can build a storyboard; it can write a script; it can read your script aloud with text-to-speech; it can create images for you to use in the video. The app has a library of stock video and audio that users can add to their own Vids, too.

Once you’ve made something in Vids, you can share it with others. But like Google’s other productivity tools, when you share a Vid (that’s what Google wants you to call them), you’re not just sharing a file with a play button. People you share with can comment, leave notes, and even edit the video themselves. “You can export it to an MP4 if you wanted,” Behr says, “but what we hope is that it looks a lot like our other collaboration apps.” In her mind — and Google’s — a video isn’t that different from a spreadsheet.

There are lots of tools aiming to make things like this easier, from video-messaging tools like Loom to editing suites like Descript. Companies like ClickUp are starting to bake video features right into their productivity suite, too. Even Vimeo has become in large part a business-focused tool for making quick marketing videos . Google’s actually late to this market, but it’s making the same bet as everyone else: that in an era of remote work and a culture dominated by video, employees are going to spend less of their 9-5 writing emails and more of it making videos.

Google’s big advantage here is that it’s Google and can integrate Vids with its many other tools. There’s lots of that coming, Behr says, along with mobile support over time. One thing missing, though? Any sign of YouTube. You know, that other video service Google owns. Behr laughs when I mention it and says that there’s some tech shared between the products but that “the audience and use cases are pretty fundamentally different” between the two products. This is a work product, for workers, to use at work. “We’re trying to make sure we’re really supporting that use case, you know?”

Google plans to launch Vids in a public beta this summer. Some Workspace customers have been testing it already, and Behr says she’s already seeing some trends emerge. Most Vids are short, she says — under three minutes. Most are things like pitches, training videos, updates, and videos celebrating accomplishments or people. Behr says she has replaced her weekly recap emails with Vids, “and I get a lot of feedback that people like it because they can see my facial expressions when I’m talking about things.”

Vids could have been a feature in Slides or Docs. By breaking it out on its own, Google seems to want to signal that this is something more than just another way to present a deck; it’s an entirely new way to share information. I’m not sure you can trust any Google product to stick around forever, but the Docs, Sheets, and Slides gang is as sticky as anything in tech. Google thinks Vids is just as big.

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10 top file-sharing services: Dropbox, Box, Google Drive, OneDrive, and more

Most file-sharing services have evolved into full-blown collaboration platforms. we look at 10 online services ranging from basic to enterprise-level..

Back in the pre-cloud days, sharing files involved using file transfer protocol applications or else copying files to a disc and then mailing it or walking it over to a colleague (affectionately known as ‘sneakernet’). Emails could also be sent (and many people still use email as their main “file-sharing” option), but size limits on attachments and security concerns discouraged this practice.

Today’s world of file sharing offers nearly endless options. Giants like Dropbox, Box, Google, Microsoft, and Apple, as well as smaller companies like MediaFire and Tresorit, all offer online cloud storage options that include file sharing, synchronization across multiple devices, and collaboration features. Once you have uploaded a file to one of these services, file-sharing is as easy as clicking a “share” button and then sending the link to a colleague via email. While most offer desktop and mobile applications, users can also upload, store, sync, and share files via a web browser.

The services we’ve chosen are listed here in alphabetical order and cover a range of options, from basic services for consumers to enterprise-level services. This is not an exhaustive list of all services, but rather a sampling of the big players and some lesser-known vendors.

10 top file-sharing services

• citrix sharefile, • dropbox, • google drive, • icloud drive, • mediafire, • microsoft onedrive, • opentext hightail, • sugarsync, • tresorit.

To check file transfer times for each, we uploaded a 245MB ZIP file using an internet connection with an average upload speed of 86 megabits/second. (See “ How we tested .”)

(Click any image in this story to enlarge it.)

It’s nearly impossible to talk about Box without mentioning Dropbox (and vice versa), as the two are frequently pitted against each other. Box has always been geared toward businesses and enterprises, while Dropbox used to be largely focused on consumers and SMBs. But both services now include enterprise collaboration features and cloud content management via integrations with Google Workspace, Microsoft 365/Office 365, and many others, along with enterprise-grade security and management options.

There is a free plan for individudals that lets you kick the tires — it offers 10GB of storage, a 250MB file upload limit, and the ability to share these files with limited permissions. The file upload size limit is a bit strict if you are trying to share video files, but the 10GB storage limit is still pretty generous. Additionally, all of Box’s business plans offer a 14-day free trial.

Free account storage space: 10GB

Free account max file size: 250MB

Paid accounts : Personal Pro, 100GB storage, $10/month; Business Starter, 100GB storage, $5/user/month; Business, unlimited storage, $15/user/month; Business Plus, unlimited storage, $25/user/month; Enterprise, unlimited storage, $35/user/month; Enterprise Plus, unlimited storage, custom pricing. (All business plans require at least 3 users. Prices shown are for annual payments.)

Paid account max file size: Personal Pro, 5GB; Business Starter, 2GB; Business, 5GB; Business Plus, 15GB; Enterprise, 50GB, Enterprise Plus, 150GB.

Additional features with business plans: Built-in integrations with Slack (as well as Microsoft 365 and Google Workspace), plus 1 additional enterprise app integration; Box Sign (unlimited e-signatures via web app); Box Relay (workflow automation); data loss protection; two-factor authentication; SSO; Active Directory integration; other user management features. Higher-level plans offer additional enterprise app integrations; HIPAA/FedRAMP compliance; document watermarking; AI-powered threat detection; more.

Time to upload 245MB file: 35 seconds

Citrix ShareFile

ShareFile , which Citrix acquired in 2011, creates a custom file-sharing site for your business, so you can share files easily with clients, partners, co-workers, and others. For example, your accountant might use ShareFile to securely share tax documents with you. The service offers lots of compelling features and tools for business users, including workflow management, document collaboration, e-signatures, and integration with Outlook and Gmail.

Security is robust, too, with enterprise-grade encryption and customizable permissions settings. The ShareFile dashboard makes it easy to add new users and toggle between personal and shared folders. Full-featured apps are available for Android, iOS, macOS, and Windows. There is no free plan, but you can try the Premium version for free for 30 days without having to enter a credit card number. The company also offers a virtual data room for 5 employee users, which offers advanced security, sharing, and control for sensitive data.

Free account storage space: N/A

Free account max file size: N/A

Paid accounts : Standard, unlimited storage, $50/month; Advanced, unlimited storage, $77/month; Premium, unlimited storage, $122/month; Virtual Data Room, 5GB storage, $338/month. All plans are for up to 5 employee users (additional employee user fees are $10–$24/user/month) and unlimited client users. (Prices shown are for annual payments.)

Paid account max file size : Standard, Advanced, and Premium, 100GB; Virtual Data Room, 5GB.

Other paid options include: Feedback and approvals workflow; activity logs; versioning; third-party integrations including Microsoft 365/Office 365 collaboration.

Time to upload 245MB file: 1 minute, 38 seconds

As previously mentioned, Dropbox and Box are big players in the business market, offering enterprise-level security and management features as well as a healthy ecosystem of integrated third-party apps that make the services more robust. Both have continually evolved and improved to the point that, for most organizations, either one is a great option.

In recent years, Dropbox has been adding features aimed at boosting productivity and collaboration, such as the ability to create Microsoft Office or Google Docs/Sheets/Slides files from within Dropbox and a new shared Spaces interface for team collaboration. 

To try before you buy, Dropbox’s free Basic plan for individuals offers 2GB of storage. A 30-day free trial is available for all business plans.

Free account storage space: 2GB

Free account max file size : No limit, but must be smaller than your storage space quota.

Paid accounts : Personal plans include Plus (1 user, 2TB storage, $10 per month) and Family (up to 6 users, 2TB shared storage, $17/month). Work plans include Professional (1 user, 3TB storage, $16.60/month); Standard (3+ users, 5TB storage, $12.50/user/month); Advanced (3+ users, unlimited storage, $20/user/month). For enterprise plans, contact Dropbox Sales. (Prices shown are for annual payments.)

Additional features with business plans: 180 days of file recovery and version history, 180-day history for Dropbox Rewind (recover from accidents/ransomware by reversing changes at folder or account level), remote device wipe, two-factor authentication, document watermarking, shared link controls, file locking, branded sharing, priority email support, and live chat support. Higher-level plans offer HIPAA compliance, an admin console, SSO integration, audit logs, more.

Time to upload 245MB file: 56 seconds

Google Drive

If you’re already invested in the Google ecosystem, Google Drive is a no-brainer, since it integrates with Google’s productivity apps, such as Google Docs. Even if you don’t use other Google services, Google Drive is worth considering, as it gives users 15GB of free storage (shared with other Google services). Its rates are also competitive — 200GB costs individuals just $30/year.

With the Backup and Sync desktop client, you can choose which of your Windows or macOS computer folders to continually sync to Google Drive — you don’t have to keep files in a designated folder, as you do with some services. Permissions on shared files can get complicated — we’ve often shared a link with colleagues only to get a response saying that they can’t access the file. But once you can access a file, collaborating on documents in real time through Google’s other productivity apps is as good as it gets.

Beyond the 15GB free plan, Drive is available to individuals through a Google One plan. Businesses can opt for either a Google Workspace plan, which includes Drive, Gmail, Calendar, Docs, and other productivity/collaboration apps, or Workspace Essentials , which includes all of the above except Gmail and Calendar. A 14-day free trial is available for business plans.

Free account storage space: 15GB

Free account max file size: 5TB (with some exceptions )

Paid accounts: Google One plans for individuals: 100GB, $2/month; 200GB, $3/month; 2TB, $10/month; 10TB, $50/month; 20TB, $100/month; 30TB, $150/month. Google Workspace Essentials plans for businesses: 100GB per user/2TB pooled cloud storage, $8/user/month. Google Workspace plans for businesses: Business Starter: 30GB storage per user, $6/user/month; Business Standard: 2TB storage per user, $12/user/month; Business Plus: 5TB storage per user, $18/user/month; Enterprise (300+ users): unlimited storage, contact sales for pricing.

Additional features with business plans: Security and management controls, 24/7 phone and email support, centralized admin console, audit and reporting. Higher-level plans offer advanced endpoint management, data loss prevention, context-aware access, more.

Time to upload 245MB file: 48 seconds

iCloud Drive

Anyone who owns a Mac, iPhone, or iPad likely already has the free 5GB of online storage via iCloud that comes with the creation of an AppleID, and those users can share folders and documents with other iCloud users. Although Apple does offer an iCloud app for Windows, it’s likely that this mainly benefits Apple users who also use a Windows PC; we don’t really see people who are primarily Windows users signing up for an iCloud account to use the service, particularly because iCloud does not have an Android app. Android device users could access iCloud via the web app, but they would likely use Google’s online cloud storage to back up their photos and videos anyway.

As with other online storage services, users can set up iCloud to automatically back up and sync specific folders from their computer to their iCloud account, such as the Documents folder, Desktop folder, or others. Photos and videos from an iPhone or iPad can also be automatically synchronized. Using this feature can quickly eat up the 5GB of free space, so it’s likely that anyone using iCloud for such purposes would upgrade to a paid account . At $3 per month for 200GB, it’s still a relatively good bargain for the Apple faithful.

While iCloud users can use their personal accounts to share files with colleagues (and those files are encrypted in transit and at rest), this is essentially a consumer service.

Free account storage space: 5GB

Free account max file size: 5GB in theory, as long as it doesn’t exceed storage limits.

Paid accounts : 50GB, $1 per month; 200GB, $3/month; 2TB, $10/month. Apple allows these plans to be shared with family members (up to five other members). Those who subscribe to Apple services such as Apple Music or Apple TV+ may also be able to save money through Apple One bundling .

Paid account max file size 50GB, as long as it doesn’t exceed storage limits.

Additional features with paid plans: Upgrading your storage amount doesn’t give you additional features, unlike with other online storage services.

Time to upload 245MB file: 1 minute, 56 seconds

MediaFire is a lesser-known file sharing/storage service. With competitive rates and a free plan that offers 10GB of storage (comparable to Box’s free plan), it may be worth a test drive for the budget-minded. The ad-supported free service lets you upload files up to 4GB, which is very generous, and the service automatically scans files for viruses, which not every file-syncing service offers.

Macs and Windows PCs access MediaFire via a web browser, but the company does offer apps for iOS and Android. You can share file links on Facebook, Twitter, Pinterest, and other sites by generating a one-time download link. The service is very easy to use, with an intuitive interface.

One important caveat: The other services in this roundup offer detailed security information that’s easy to find on their site, but we couldn’t find any specifics on the MediaFire site about encryption or other data protection. The company’s terms of service say, “we work hard to store your data safely and securely,” and its Business plan offers security tools that track the actions taken by user accounts as well as the location, referring domain, and data transfer totals when anyone accesses a file. But the site provides no specific file storage security details, and the company did not respond when we contacted them. Without those details, it’s best to assume that data stored on MediaFire is not encrypted, and the service should not be used for sensitive documents.

Free account max file size: 4GB

Paid accounts : Pro: 1 user, 1TB storage, $3.75/month; Business: 100 users, 100TB storage, $40/month. (Prices shown are for annual payments.)

Paid accounts max file size: 20GB

Additional features with paid plans: Ad-free downloads and sharing, download entire folders; upload from any website; customizable branding; detailed security log.

Time to upload 245MB file: 45 seconds*

* Initial test was about 2 minutes, but subsequent uploads of the same file took 10 and 7 seconds, respectively. We feel that the faster speeds in tests #2 and #3 were achieved due to MediaFire recognizing that the same file was being uploaded.

Microsoft OneDrive

Microsoft’s OneDrive had an awkward youth, stumbling from name to name: Windows Live Folders, Windows Live SkyDrive, and now OneDrive. As is often the case with Microsoft, OneDrive features and capabilities can vary from one version to another (such as personal and business accounts).

Nonetheless, OneDrive integrates nicely with Microsoft 365/Office 365 (not surprising) and Microsoft’s mobile apps, and it offers real-time collaboration in Office documents. A free plan gives you 5GB of storage, which is more than Dropbox but less than Google Drive. The Microsoft 365 Personal plan gives you a hefty 1TB of storage, and the family plan gets 6TB. OneDrive also offers ransomware detection and recovery to paid plans.

Files are protected with enterprise-grade security measures and are scanned for known malware when downloaded. A “Personal Vault” offers two-step verification and auto-locks after 20 minutes of inactivity. It’s also available on all of your OneDrive devices.

Free account max file size: Not disclosed

Paid accounts: For home : OneDrive Standalone, 100GB, $2/month; Microsoft 365 Personal, 1TB storage, $70/year; Microsoft 365 Family, 6TB storage (1TB per person), $100/year. For small business : OneDrive for Business (Plan 1): 1TB storage per user, $5/user/month; OneDrive for Business (Plan 2): unlimited storage, $10/user/month; Microsoft 365 Business Basic: 1TB storage per user, $5/user/month; Microsoft 365 Business Standard: 1TB storage per user, $12.50/user/month. The 365 plans also include access to Exchange, SharePoint, and Teams, and the Business Standard plan includes Outlook, Word, Excel, PowerPoint, OneNote. Additionally, there are a range of enterprise-level Microsoft 365 and Office 365 plans , starting with Office 365 E1 (1TB storage per user, $8/user/month).

Paid account max file size: 100GB

Additional features with 365 accounts: Ransomware detection and recovery, expiring and password-protected sharing links, file restore up to 30 days. Higher-level plans include 24/7 phone support, advanced data-loss protection, preservation of deleted and edited documents for eDiscovery, more.

Time to upload 245MB file: 33 seconds

OpenText Hightail

Formerly YouSendIt, Hightail features an interface built around shared Spaces, making it well-suited for group collaboration. When you create a new Space, you name and define the project’s goal. You can request approvals on video, photo, and other files in your Space from others; track all recent activity; and keep drafts private but still share them with access codes.

Hightail plays well with other file sharing services, too. You can drag and drop files into a Space from your computer, Dropbox, Google Drive, and OneDrive. Hightail is versatile, with third-party app integration as well as apps for iOS, Android, macOS, and Windows with automatic desktop folder syncing.

The Lite version is free, with a 14-day trial available for paid accounts. Business plans include Pro, Teams (1-30 users), and Business (3+ users) tiers.

Free account max file size: 100MB

Paid accounts : Pro, unlimited storage, $12/month; Teams, unlimited storage, $24/user/month; Business, unlimited storage, $36/user/month. (Prices shown are for annual payments.)

Paid account max file size: Pro, 25GB; Teams, 50GB; Business, 500GB.

Additional features with paid plans: Delivery notifications, send tracking, custom branding, password protection, live chat and phone support. Higher-level plans offer version control, task management, personal and team dashboards, more.

Time to upload 245MB file : 1 minute, 5 seconds

SugarSync has a slightly confusing usage model. You can designate any file folders on your hard drive to be synced to the cloud — you don’t need to keep everything in a designated folder, à la Dropbox. To sync folders, you right-click them (after installing a SugarSync desktop client). But just in case you want a designated folder, the service automatically creates a syncing folder on your computer called My SugarSync .

But beyond Microsoft Outlook, there are no integrated third-party tools or even two-factor authentication, either of which could be a deal breaker for business users. (2FA aside, however, the company says it follows standard data protection practices, including encrypting data in transit and at rest.) Also worth noting: There’s no free plan, but there is a free 90-day 5GB trial. The 30-day free trials of the paid plans (with more storage) require a credit-card number.

Bottom line: SugarSync is intuitive to use and checks most file sharing/storage/syncing service boxes, but misses some big ones.

Free account storage space: 5GB (on free 90-day trial).

Paid accounts : Personal: 100GB storage, $7.50/month; 250GB storage, $10/month; 500GB storage, $19/month. Business: 3 users, 1TB storage, $55/month.

Paid account max file size: No maximum

Other paid options include: Outlook integration, remote wipe, user management dashboard.

Time to upload 245MB file: 1 minute, 24 seconds

European cloud storage company Tresorit gained recognition with its hacking contest a few years back, offering $50,000 to anyone who could hack into its servers. Tresorit claims no one succeeded. Clearly, the company is going after the security-conscious , promising end-to-end encrypted file sharing and syncing; HIPAA, GDPR, CCPA, TISAX, FINRA, and ITAR compliance; ISO 27001 certification; the protection of Swiss privacy laws; non-convergent cryptography; and other security measures. Tresorit includes data residency options available upon request to customers in the UK, Canada, Ireland, Germany, Switzerland, France, Singapore, the Netherlands, Dubai, and Brazil, and the U.S. states Virginia and California.

Tresorit offers several personal, business, and enterprise plans. It’s fairly easy to use, and you can designate a folder (called a ‘Tresor’) on your hard drive for syncing. Plugins for Outlook and Gmail are available with all plans.

Tresorit has a free tier, but it only lets you send files up to 5GB; you can’t store documents. The free trial of its paid plans is for only 14 days, and you’re required to input a credit-card number.

Paid accounts : For individuals: Premium, 500GB storage, $10.42/month; Solo, 2.5TB, $24/month. For businesses: Business Standard, 3+ users, 1TB storage per user, $14.50/user/month; Business Plus: 3+ users, 2TB storage per user, $19.17/user/month; Enterprise: 50+ users, customized storage per user, $24/user/month. (Prices shown are for annual payments.)

Paid account max file size : For individual tiers: Premium, 5GB; Solo, 10GB. For business tiers: Business Standard, 5GB; Business Plus, 15GB; Enterprise, 20GB.

Other paid options include: Enhanced collaboration and tracking features, admin console, SSO, detailed access logs, branding, more.

Time to upload 245MB file: 1 minute, 26 seconds.

Conclusions and recommendations

By now, most individual users and companies have decided on a single service for their file-sharing and synchronization purposes, and it’s likely one of the big players in the space (Dropbox, Box, Google, or Microsoft). Because most of these offer similar services and features, there may be no need to switch.

If you’re dissatisfied and ready for a change, however, here are our recommendations:

James Martin: Dropbox is my top choice. I’ve been a user since 2008 and never had an issue. The service is supported by a large ecosystem of apps, it’s easy to use and share files with others, and it continues to evolve in positive ways. Though some dislike its revamped Dropbox desktop app, I appreciate the extra features it puts within reach, such as the ability to quickly create Google Docs files. That said, Box, Google Drive, and Microsoft OneDrive are all great choices for most users, depending upon your needs and budget.

Of the services I checked out, I’m only marginally impressed with SugarSync. It’s fine; I like the fact you don’t have to use a dedicated folder for syncing, as you do with Dropbox. But there doesn’t appear to be much feature development going on with SugarSync.

Keith Shaw: As a freelance contributor, I frequently share and receive files with other companies, so I’m not as locked down to a single vendor as other users. In addition, synchronization of files seems less important to me these days, as the cloud basically allows you to quickly grab a file to download should you be working on a different computer. For those reasons, I prefer to use Google Drive, but as James said, the big four are almost interchangeable.

How we tested upload speed

We created a 245MB compressed file (ZIP) consisting of a video (MP4), photos (JPG and PNG), PDF documents, and an Adobe Photoshop PSD file. We then uploaded this file via drag-and-drop through each service’s web upload, timing how long it took the service to give us an “upload complete” message. We conducted three tests and then averaged the time to get the final score. The files were uploaded from a MacBook Pro via 5GHz Wi-Fi connection to a router in the same room. The broadband router provided 85 to 87 Mbps upload speeds, which we verified via Speedtest.net after each vendor’s test.

In most cases, the initial upload of the file took the longest, with the second and third test providing better times. We attribute this to the possibility of some caching by the vendors, but we still saw enough variations that we’re confident in the average time we measured over three uploads of the same file. In all likelihood, users won’t be uploading the same file three different times to the service, and the file sizes and names will vary. Still, once a connection is made between a browser and the service, upload speeds appear to improve over multiple uploads.

This article was originally published in March 2018 and most recently updated in September 2021.

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James A. Martin is a seasoned tech journalist and blogger based in San Francisco and winner of the 2014 ASBPE National Gold award for his CIO.com blog. He writes CIO.com's Living the Tech Life blog and is also a content marketing consultant.

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The first gadget Keith Shaw ever wanted was the Merlin, a red plastic toy that beeped and played Tic-Tac-Toe and various other games. A child of the '70s and teenager of the '80s, Shaw has been a fan of computers, technology and video games right from the start. He won an award in 8th grade for programming a game on the school's only computer, and saved his allowance to buy an Atari 2600.

Shaw has a bachelor's degree in newspaper journalism from Syracuse University and has worked at a variety of newspapers in New York, Florida and Massachusetts, as well as Computerworld and Network World. He won an award from the American Society of Business Publication Editors for a 2003 article on anti-spam testing, and a Gold Award in their 2010 Digital Awards Competition for the "ABCs of IT" video series.

Shaw is also the co-creator of taquitos.net , the crunchiest site on the InterWeb, which has taste-tested and reviewed more than 4,000 varieties of snack foods.

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