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Brett Larkin Yoga

The Ultimate Guide to Creating Yoga Business Plans (With Template)

yoga teacher business plan

If you’re reading this, you’ve probably been teaching for a bit and started to think…this is tougher than I thought! I mean, how am I supposed to actually support myself doing this?? I feel like something’s missing…

Well, that something is most likely…

The business-side!


Did you just make a face as though you just sucked on a lemon? 

Or maybe your belly did a backflip? 

You’re not alone! 

Business totally wasn’t my thing in the beginning either!

Between wanting to bury my head in the sand and not think about it, to not seeing the value in it…let’s just say it’s been a loooong journey to get to where I am today! 

And that’s why I’d LOVE for you to benefit from my struggles and make your journey to becoming a successful yoga business owner shorter than mine was!

I’m excited to tackle this important topic head-on because it daunts most if not ALL yoga teachers at some point in their journey. 

We’ll explore what to think about before starting a yoga business, what a yoga business plan is, why you need one, how to make one, types of yoga businesses, and some common FAQs.

The more you are cringing, the more I encourage you to dive right in! So EXHALE and let’s go!

using spreadsheets for filing taxes as an independent contractor

What To Think About Before Starting A Yoga Business ?

First, let’s get on the same page in terms of what we mean by “yoga business”. Some examples of yoga businesses are:

  • Yoga studio owner
  • Co-op yoga space owner/partner
  • Online yoga teacher
  • Private yoga teacher
  • Yoga retreat leader
  • Workshop leader
  • Yoga and wellness coach
  • Contract yoga teacher ( corporate yoga , yoga at schools, events, health clubs, pop-ups, festivals, etc.)
  • Specialty yoga teacher (kids, disabled populations, elderly, veterans, disenfranchised populations)
  • Yoga teacher training leader
  • Continuing yoga education provider
  • Yoga podcasting
  • Yoga writing
  • New teacher mentoring
  • Yoga school owner
  • Selling yoga products

And really, whatever ideas you can dream up! 

If more than one of these sparks your interest, that’s great! I often recommend building a yoga business with multiple revenue streams.

Now, onto what you’ll want to consider before building your yoga business. Some questions to ask yourself are:

  • What is your risk tolerance?  Do you have a day job that can support you as you transition into being a new business owner? If so, read why I suggest holding onto that gem! Are you the sole breadwinner with a newborn baby and a partner out of work? Or maybe you’re single with few financial responsibilities and a large amount in savings so you can handle more risk?
  • Are you ready to say goodbye to some free time?  If you already have no wiggle room in your schedule for things like self-care, you might want to question the timing or scale of your vision.
  • Are you ready to change your relationship with yoga?   Turning a passion or side-hustle into your bread-and-butter will change your relationship with it. Are you ready to leave the dewy-eyed honeymoon phase with yoga and enter into a committed marriage with it through sickness (hopefully less of this haha) and health?
  • Are you down to level up your yoga practice?  Having a yoga business means your personal practice needs to be on point! Having a dedicated personal practice while staying up-to-date on the latest developments and trends in the yoga world will support you in your entrepreneurial journey as well as keep you on your A-game so you can better serve your clients.
  • Are you ready to face your fears and work on your money mindset?  Being a successful business owner takes a bit more than the law of attraction and magical thinking. It requires getting down into the muck of your limiting beliefs in addition to learning the nitty-gritty of running a company.

What Is A Yoga Business Plan?

Before we dive into what a yoga business plan is specifically, let’s start with “Business 101” and talk about what a business plan is at all!

A business plan is defined as a document that describes a company’s core objectives, business activities, and how it plans to achieve its goals. 

The exact layout will depend on its intended use and audience (whether it’s just for you or to seek funding from potential investors for example), but basically, it’s a road map! 

In order to get to where we want to go, we have to know where we’re going and have at least a rough idea of how to get there, right?

That’s why behind most successful companies is a business plan—it’s KEY in turning dreams into reality.

yoga teacher

While a yoga business plan is generally the same as any other business plan, there is one noteworthy difference…the typical yogi mindset! Often the main thing in the way of a successful yoga business is the yogi behind it! 

Yoga teachers are known to have this idea that yoga and business aren’t compatible and that yoga business is bad and un-yogic because it’s “selling a spiritual practice” blah, blah, and aaaall the baggage this mindset brings with it. So keep in mind two things:

  • Be aware of what comes up for you as you write your business plan. What inner fears, objections, and past traumas get stirred up? These reactions could present future obstacles to your success so note them and use your own yogic tools to work through them or enlist help (see #2).
  • Your business plan might need to include spending some resources on this mindset work in the form of hiring a business mentor or coach . I personally coach each student in my Yoga Business + Entrepreneurship Teacher Training on their business plan. Talking it through with your peers and a professional is invaluable! 

Why Do You Need A Yoga Business Plan?

At least part of you is currently thinking, that sounds nice and all, Brett, but I know that I PERSONALLY don’t need this for what I want to do.

Not so fast my friend! Because I recommend that EVERY yoga teacher who wants to earn a living in the yoga industry begin with some basic business planning. Here’s why:

It shifts your mindset 

As a yogi, you know it’s pretty literally all in your head because your mindset links your internal beliefs to your external actions. So if you want to believe and act as if you run a company, then a business plan will spark the perspective shift that will have a ripple effect on everything else!

It helps you know if you ACTUALLY want what you think you want  

Writing a business plan asks you to get really real with what you want. Crunch the numbers, do the market research, go through paperwork, etc. You might get part of the way through this due diligence and realize…this isn’t what I want! 

Maybe the time commitment, up-front investment, potential revenue, etc. aren’t actually what you thought. Well…great! What better time to discover that than BEFORE pouring tons of time, energy, and money into it. This teaches you more about what you really want so you can pivot to a more aligned direction that you can feel better about committing to.

It helps you focus and make decisions 

Having a clear roadmap makes decisions about time and money management, choosing aligned partnerships, marketing, and more, way easier. #worthit

yoga teacher business plan

It helps you attract money and partners

Having a business plan ready to go will help you greatly in your quest for funding or partners if that’s something your yoga company needs.

It gives you confidence

Having a clear vision in your mind (and on paper) and an idea of how to get there will help give you the clarity and courage you need to get you over those bumps along the entrepreneur road. 

It increases your likelihood of success

While doing your market research , SWOT analysis, and marketing plan might make you groan upfront, your future badass business self will absolutely thank you for it! These will help you avoid potential pitfalls and up your chances of creating a thriving business.

Expect your yoga business planning to:

  • Scare you . You’re going to avoid it, but once you get started, it’ll be easier than you thought.
  • Anchor you into reality . Ideas are great. Realities are better. A business plan will help you take the real-world steps towards building your own dream business while providing you a practical reference to guide you along the way.
  • Motivate, inspire, and embolden you . Often, all it takes to ignite us into action is getting clear on the vision and the path. 

How To Create A Yoga Business Plan: Step-By-Step (With My Template Worksheet)

yoga teacher business plan

I’m stoked to show you that creating your own yoga business plan is much simpler and less scary than it seems! Let’s walk through it.

1. Executive Summary

Think of your company summary as the Cliffs Notes of your business. Make it shiny and polished so that others could take a quick peek and know what your business is all about. It’s helpful to start here because it gets your wheels turning on the rest of the plan elements. Once you complete the rest of the sections, you can revise the summary as needed. 

Some things to include are:

  • Your business name
  • Your mission (A few sentences on why your business exists, who it serves, and how it does that)
  • Your vision (The ultimate dream of where you see your business going)
  • Your “Unique Selling Proposition” or USP (What makes your business different from your competition?)
  • Goals and plans (A brief sketch)
  • Your team and organization (Could be business partners or a support team like social media marketers, coaches, accountants, even babysitters, and your home team!

2. Market & Customer Analysis

It’s great to tackle this section early on as it helps inform the other business plan categories. The market analysis piece includes an industry description (trends, growth rate, etc.), analysis of competitors, how you will stand out, and research on what your target market wants and needs. 

If this part is boggling you, a fun way to get to know your customers is to just have conversations with your people! What do they need and want in their lives? The customer analysis further includes the demographic of your target market, size of the audience, and their purchase potential. 

3. Products & Services

For many yoga instructors, this is the fun part because it’s all about what we share and how we serve people! Write a full description of what exactly you offer and the prices.

4. Funding & Financial Summary

For yoga people, this is usually one of the cringiest elements of the plan, and so I tell you this out of love: no one gets too far in business without at least a basic financial plan. 

The full version of this section includes startup costs, ongoing and long-term investments, and financial projections. 

But here’s the good news: You can make a quick and dirty business plan just by getting real about your cash flow! How? In my 300-hour yoga teacher training , I’ve got you covered. In the course, I walk you through cash flow and profit as well as how to avoid the mistake that causes many businesses to fail in the first year (hint: it has to do with working capital). 

5. SWOT Analysis

SWOT stands for strengths, weaknesses, opportunities, and threats. Doing a SWOT analysis before building your business helps you foresee and avoid potential problems and brainstorm strategies for success. See the business plan template for the full deets!

6. Sales & Marketing Plan

While you don’t have to become a social media influencer to have a successful business, you do need a marketing and sales strategy to promote your business and attract potential customers! 

To most yogis, sales and marketing are the same, but they do have some differences. Your marketing strategy gets you in front of your customer and piques their interest while your sales strategy relates to the actual selling of your products or services. 

This section includes your marketing ideas, sales strategies, associated costs, and rollout timelines. 

Yoga Business Plan Template

Woot woot! As a little reward for getting through all of this business talk so far, I’ve made you a template so that you can get started right away!

It is PACKED with helpful exercises that will guide you into clarity so that you can create a business plan that WORKS.

Because launching a business is hard…

…but it doesn’t have to be. Especially when someone who has already done it SUCCESSFULLY gives you the exact steps to doing it.

This worksheet will help you address all the details of your yoga business, both big and small.

In fact, it is SO helpful that it’s actually a part of my 300-hour yoga teacher training curriculum .

And I’m sharing it with you here, for FREE.

Because I honestly believe that everyone deserves a chance at success 🙂

download business plan

Different Types Of Yoga Businesses

Now that you’re (hopefully) feeling more excited about making your own yoga business plan, I’m going to hook you up even more and share some extra considerations to keep in mind while making a plan for your specific type of yoga biz.

yoga teacher business plan

Online Yoga Business  

For online yoga businesses, consider and include in your plan:

  • A market analysis specific to online offerings . What will make you stand out online right now? Can you offer something different?
  • Offering platform . How will you make your offerings? Will you invest in a course software platform or keep things simple to start? 
  • Drop-in or membership basis . Are your offerings drop-in or on a monthly or annual membership basis? 

yoga adjustments

Yoga Studio Business 

Some things to think about and include in your yoga studio business plan:

  • Location analysis . Is there a market in the area you’re looking at? Is there a lot of competition in the area? Does the location have good visibility or will it require more marketing? 
  • Space size & lease cost . How many people do you want to accommodate? Can you realistically afford the rent based on the capacity, what you want to offer, and how much you want to charge?
  • Retail inventory . Will you also sell yoga products in your studio? If so, which values will determine what you sell ?
  • Yoga instructor recruiting & retention . How will you find and keep quality teachers?
  • Community building & client retention . How will you cultivate a thriving community and keep your loyal students coming back for more?

yoga teacher business plan

Yoga Teacher Business 

This general category can include many offerings ( many examples of how to make money as a yoga teacher are listed here ). Some things to keep in mind include:

  • Address each offering in your plan . If you have multiple offerings, include all of them in your plan as well as separate sections on market research, SWOT analysis, etc. as needed.
  • Rank your offerings . Will you focus on all of your offerings equally or emphasize some over others? You might assign a percentage value to each of your offerings and focus on those in the sweet spot where your passion and revenue potential overlap and those that are natural marketing funnels for others. Prioritizing will help you focus your energy, money, marketing, etc. so you don’t spread yourself too thin. 

Co-Op Yoga Business 

Some things to take into account as you write your plan for a co-op yoga business structure include:

  • Offering scope . How broad or narrow are the offerings? Will it be all one style like Hatha or power yoga ? Or is the aim to create a space with diverse offerings? Will you open it to other related healing modalities like massage or energy work?
  • Business ownership . How will ownership and responsibility of the facility be shared? Whose name(s) will be on the lease?
  • Financial division.  What is each party financially responsible for? How is revenue shared?
  • Marketing responsibility . Will marketing be done jointly or individually? 
  • Partnership scouting and terms . How many co-op partners do you need to be sustainable? Do you already have enough? If not, how will you find these people? How long are partners committed to the space for?

business launchpad

Save Hours with my Proven Formula. FREE Yoga Business Plan Download

yoga teacher business plan

FAQs About Creating Yoga Business Plans

If you were one of the “cringers” as you started this article and you’ve made it this far with questions, it’s a sign your mind is opening to the idea of running your own yoga business and making a plan for it. Congratulations! This is the most crucial step (see, it’s so easy that it’s already happening!)

How Much Does It Cost To Start A Yoga Business?

Short answer: From a couple hundred to several thousand dollars.

Long answer: It depends on your business! Obviously, opening a brick-and-mortar yoga center has a significantly larger start-up cost than a pop-up studio. Or if you want to offer online yoga classes and have a large email list your start-up costs might be limited to some management software and an online platform. 

This is where your business plan will help you! As you explore your mission and vision and get real about the potential costs, you can pivot if the financial investment isn’t aligned right now and see if there’s a way to make your business happen in a more cost-effective way. 

How Much Money Can I Make As A Yoga Instructor?

This is a big topic, my friends! So big that I suggest checking out the entire post that I’ve written about how much yoga teachers make .

As with most things, it depends on you! If you’re mainly into teaching yoga classes and want to teach a few times a week, making $31 per class brings in $6,500 annually. This could range up to around $40K per year if you teach 20 classes a week at $40 per yoga class. But if you’re willing to expand your offerings and your business knowledge, you could earn $100K and up! 

The main barrier to a high income is usually YOU, your mindset, and your willingness to put in the work!

Is Yoga A Profitable Business?

It can be! There are MORE opportunities for yoga teachers now than ever before and lots of room for you to be creative in your yoga service! Just like with anything, you can do the bare minimum and get paid accordingly or if you’re passionate about teaching yoga AND living your best life, that’s totally possible too. 

In my advanced yoga training , I walk you through two key aspects to making what you want from your yoga business (hint: the math and your thoughts). We basically map out how to earn $100k per year as a yoga instructor by figuring out how much you need to earn per student. You could sell one high-priced item or lots of lower-priced items! It’s actually simple math. 

yoga teacher business plan

Then we go into exactly how to do that and what you could create in order to earn that amount per student/customer. It’s the way that I grew my own profitable business as a yoga instructor so I know that you can do it too!

Why Do Yoga Studios Fail?

According to this 2018 IHRSA article , 81% of fitness studios close within the first year 😱 . 

Maybe a yoga studio doesn’t seem like a fitness business, but for these stats yoga studios are lumped in with the health and fitness industry. If your heart is still longing to join the ranks of yoga studio owners and to provide yoga classes at your own facility, don’t throw out your dream just yet! Just do your due diligence on the yoga studio biz to inform your decision first.

Some common mistakes made by first-time yoga studio owners include:

  • Choosing friends instead of business partners
  • Not prioritizing quality yoga instructors and quality instruction
  • Not having a business strategy or vision
  • Not focusing on community building and client retention
  • Poor money management
  • Not doing market research
  • Poor leadership and organizational skills
  • Not actively attracting new students
  • Not choosing the right location

How Much Space Do You Need For A Yoga Studio?

Of course, this depends on your vision, goals, and budget. Do you dream of a small basic studio with a tight-knit community or a big booming hub? (Hint: this should be in your business plan!) 

To give you an idea, if you’re crafty, a 250-square foot space could be enough for you, up to 10 students packed in, and some props. 

How Much Space Do You Need Per Person For Yoga?

The common estimate is about 21 square feet per yoga practitioner. This is the equivalent of an average 2′ x 6′ yoga mat plus about 6 inches on all sides. That’s less than a hand width between you and your neighbor which is pretttty cozy so tweak this number as needed.

Can I Be A Yoga Teacher If I’m Not Flexible?

Short answer: Heck yes and please do!

Long answer: In fact, I dare to say if you aren’t flexible but are passionate about sharing your love for yoga…the world NEEDS you! We need more yoga instructors to shatter the common misconception that yoga is only stretching for already bendy people and mostly women. So if you don’t exactly fit that description, please get out there and show potential future yogis that pretzel-ability is not a requisite for yoga.

Can You Teach Yoga With A 200 Hour Certification?

Short answer: Absolutely!

Long answer: It’s common to not feel ready to teach the first year after finishing your 200-hour yoga teacher training (read more about that and what to expect with a 200-hour certification ). 

However, you absolutely can start teaching and earning money with a 200-hour certification as you continue to learn and dial in your personal style. It’s easy to feel like there’s always more to learn because…well…there is! News flash: that feeling doesn’t go away no matter how much you study because yoga is a rich and deep life-long study and practice. But a 200-hour training is the starting point, so don’t wait…get started! 

Next Steps:

  • Explore my Yoga Teacher Resource knowledge hub for more tips about how to grow your yoga business.
  • Download my sequences for a jumpstart on your upcoming yoga classes!
  • For more detailed tips, processes, and worksheets to supercharge your yoga business, download my yoga business launchpad course !

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How To Start a Yoga Business: A 5-Step Guide To Success

Published by caroline @ wellness creative co on 3 july 2023 3 july 2023.

Interested in how to start a yoga business? Perhaps you’re an experienced yogi that wants to start a studio or a yoga teacher with an incredible product idea. Whatever your startup dream, we’ve got you covered. 

In this guide – learn how to start a yoga business in 5 simple steps, from developing the plan and securing funding to marketing and launching.

We’re a specialist fitness marketing agency with 15+ years of industry experience, so we know first-hand what works (and what doesn’t!). We’ve helped yoga studios, teachers, and online content creators to launch and grow their businesses, so our strategies are tried and tested.

How To Start a Yoga Business

These are the five steps to starting a yoga business which are proven to work for studios, freelancers, and online businesses too…

  • Come up with an idea
  • Develop a business plan
  • Source funds
  • Secure a location & equipment
  • Launch with a bang

Let’s explore each of these steps and what they involve…

How To Start a Yoga Business

1 – Come Up With Yoga Business Ideas

Step one is to come up with your business concept – what is your idea? What will you offer to customers? Why will it be different to or better than the competition? 

Some people will have a clear business idea from the outset but others may not be there yet. You might know that you want to do something yoga-related but be unsure of exactly what. Or unclear of the best business model to turn your passion into a profitable venture.

Do some research into the yoga industry , the top trends , and gaps in the market. This can help you identify potential business opportunities or where there will be strong demand for something.

Yoga Market Sectors

Here’s a list of popular yoga business ideas to get you started…

  • Classic yoga studio
  • Boutique fitness club
  • Yoga franchise 
  • Pilates or meditation studio
  • Yoga clothing brand
  • Online yoga business
  • Yoga equipment or accessories distributor
  • Mobile yoga classes
  • Workplace yoga instruction 
  • Yoga influencer
  • Home yoga business
  • Yoga affiliate marketing website
  • Yoga blog monetised through ads or online courses

List of Yoga Business Ideas

At this stage it’s also important to put some real thought into whether setting up a yoga business is the right way forward. A passion project might sound appealing but it can also suck the joy from your favourite hobby.

Owning a yoga studio and starting a business can be exciting, but it can also be tough. Working in the yoga industry may mean that it becomes a chore instead of an escape. So think carefully and weigh up the pros and cons so that you make an informed decision.

You might also like… What’s it like to be a Pilates teacher?

Yoga Industry

2 – Develop a Yoga Business Plan

The next step is to develop your yoga business plan . This enables you to map out your idea and test the financial and practical viability.

Creating a professional plan is crucial to the success of your yoga business. Research shows that founders with business plans are almost twice as likely to secure funding and make it work.

“Business plans double the chance of success”.

A good yoga studio business plan should cover these elements…

  • Executive summary
  • Industry and local market analysis
  • Company overview
  • Products and services
  • Sales and marketing strategy
  • Financial information
  • Implementation plan

By working through these points, you’ll know if that there’s sufficient demand for your yoga business idea. It also enables you to define a clear target market and quantify the precise start-up costs involved. At this point, you should also come up with a unique name for your yoga business .  

Learn more about writing a fitness business plan here (includes examples). Or get the start-up planning cheat sheet as part of our Fitness Business Templates bundle…

3 – Source Funds For Your Yoga Business

A solid business plan will allow you to source funding for your yoga startup. Depending on your model, this may require anything from $50 to over $1 million.

Based on  Entrepreneur.com data , here are some yoga studio startup costs for different business types…

  • Cost to start a yoga class business – $2000-$7000
  • Boutique yoga studio start-up costs – $575,000-$1.5m
  • Cost to start a fitness studio (e.g. Pure Barre) – $198,000-$446,000
  • Pilates studio start-up costs (e.g. Club Pilates) – $168,000-$280,000
  • Online yoga business start-up costs – $50-$2000

As you can see, the funds needed to start a yoga business can vary a lot. Location, equipment, and overall quality will all affect the costs involved.

If you’re wondering how to start a yoga business with no money, then the key is to start small . Running independent classes, selling online yoga programs , becoming a fitness influencer are all low-cost options. There’s almost no investment needed in equipment, rent, or staffing since you can take care of everything yourself.

For those of you looking to secure funding for your yoga business, the most popular options are…

  • Traditional bank loans
  • Personal savings
  • Online lenders

Once you have the money to start your business, you can move on to making it a reality…

4 – Secure a Location & Equipment

This applies to both physical and online fitness businesses . If you’re starting a yoga studio, then you’ll need to find the best possible location. Likewise, if you’re launching an online yoga business, then you’ll need to build a blog or website .

For physical studio locations, look for areas where your target market already spends time. Passing traffic is important but their demographics matter more. There’s no point being somewhere busy if none of those people are interested in yoga. 

You might also like… Our gym start-up guide which includes a comprehensive section on choosing the right location for a fitness business .

Once your yoga studio location is secured, you can start to kit it out. This needs to happen quickly so that you can open ASAP and start generating income to pay those overheads. Think about…

  • Scale floor plan 
  • Electrics and plumbing
  • Interior design and decoration
  • Changing areas, toilets, and shower facilities
  • Yoga equipment and accessories

If you’re wondering how to start a yoga business from home, then some of these factors will still apply. You’ll need a space with the right atmosphere, decor, and equipment like mats, blocks, and straps.

For those wanting to learn how to start a yoga business online, it’s slightly different. You can begin with a minimum viable product and then scale up once the money is coming in. You don’t need to invest as heavily upfront as a web address and hosting cost less than $100.

Learn more… How to create a yoga website .

5 – Launch Your Yoga Business

Starting your own yoga business is about more than just teaching. It involves sales, marketing, and customer service. Successful yoga studios are never short of clients because they have strong sales funnels and impressive retention rates.

Marketing is vitally important during your pre-sales period. It’s essential to sell as many memberships as possible during this time to maximise cash flow from the start.

  • Offer a limited time discount to encourage people to sign up early.
  • Run online ads to generate a steady flow of leads. 
  • Organise a launch event to celebrate the opening and invite local media.

Opening a yoga studio (or other type of yoga business) with a bang will get it off to the best possible start. Check out our article on yoga marketing ideas and strategies for more inspiration. 

Open Your Own Yoga Business

Now you know exactly how to build a yoga business. Starting your own yoga studio or online business can be a fun and rewarding experience. As a growing trend in the fitness industry, there’s never been a better time to get into the sector.

By following these steps, you’ll maximise your chances of success from the start. If you’d like a little help along the way, then check out our Fitness Business Templates . They include a business planning cheat sheet, 50+ creative brand name ideas , and loads of sales and marketing resources too.

Steps To Start a Yoga Business Pinterest

Caroline @ Wellness Creative Co

Qualified personal trainer (BSc Sports Science) & nutritionist (MSc Human Nutrition) with 15+ years of fitness & wellness marketing experience working with global brands.

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How to Open a Yoga Studio, Part 1: Create a Business Plan

A business plan can help you determine your goals, select a suitable location, and anticipate the unforeseen..

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Yoga Studio class

So, you’’d like to open a yoga studio. It’’s easy to understand why. Given that yoga is an optimal way to counter the stresses of work, it isn’t hard to imagine that practicing and teaching throughout the day, in your own corner of the world, could create a happier, more peaceful lifestyle. The moneymaking potential of opening a studio is encouraging, too. No one knows exactly how big the yoga market is, but with the number of yoga practitioners in the United States reaching the neighborhood of 15 million, many estimates place it in the hundreds of millions of dollars.

The question is whether you have what it takes. Starting any business venture requires not only determination but also close consideration of a large number of economic and personal issues. Especially with growing legions of studios already competing for the same students–along with fairly low barriers to entry–it has become more important than ever to identify every last variable before plunking down that security deposit.

SEE ALSO YJ’s NEW  BUSINESS OF YOGA COURSE Sign up  here  to receive powerful teachings from our experts and free videos each week to take your  yoga career  to the next level.

Do you have, for example, a tolerance for risk and uncertainty? You need to be willing to make sacrifices and even lower your standard of living until the business takes off. Are you good at managing money? Chances are that the capital you initially pool will have to carry you for at least one to two years, the time it takes many yoga studios to begin turning a profit. Finally, how tenacious are you? Are you prepared to be Chief Salesperson, along with Chief Handyman, Chief Administrator, and Chief Customer Service Person?

Because opening a studio necessitates a major life change, you’ll want to be as informed as possible before making your decision. For help in determining whether you should take the leap-—and to assist you if you decide to move forward—-Yoga Journal here presents the first in a series of articles offering constructive intelligence.

First Things First: Create a Business Plan

You’ve undoubtedly heard it before, because it’s true: the first, crucial step in charting your business’s path to success is writing a winning business plan, even if you aren’t seeking investors. Having a dream to be a business owner is laudable, but it’s advance planning that will turn that dream into a reality. After all, if you don’t understand what your expenses are going to be, it makes no sense to get started at all. A business plan can be a blueprint that will help you better how to select the right space, hire an appropriate number of employees, and determine how much risk you are able to take.

Still, perhaps the most important factor to keep in mind when authoring your business plan is that no matter how much planning you do, your costs will be a moving target. Jonathan Fields, a corporate lawyer-turned-yoga teacher and owner of two-year-old Sonic Yoga in Manhattan, smartly prepared three years of financial projections when constructing his plan. Because Fields had created and run a personal training business for two years prior to opening Sonic Yoga, he knew the importance of calculating even the unexpected. “I took into consideration everything from corporate structure to renovating a space to unforeseen costs.” And Bill Wyland, co-owner of Bernal Yoga in San Francisco, encouraged studio owners to view their business plans as an organic documents. “We had a formal business plan and knew what we needed to do, but as soon as the studio opened, we started to understand what worked and make adjustments based on the needs of the people who were coming.”

Writing a business plan is less daunting than it seems. There are many books and online aids to get you started, such as Successful Business Planning in 30 Days by Peter Patsula and The One Page Business Plan by James Horan. Organizations within your community are eager to help as well. Cyndi Lee, founder of OM yoga center in New York, says she might not have assembled a business plan without the help of a now-defunct outfit called Manhattan Renaissance Local Development Corporation, whose purpose was to help women or minority-run small businesses located on 14th Street or south in New York City. The plan gave her something tangible to show the students she’d been teaching at a variety of locations–students who ultimately gave her $25,000 in seed money. “It really wasn’t enough,” she says with a laugh. “But I was too naïve then to know how quickly everything–the toilet paper, tissues, candles, curtains, mats, phone lines–adds up.”

Indeed, while you’ll want to design your plan to incorporate a wide number of variables–-an analysis of the market and a description of your marketing strategy, among others–-one of the most important pieces of your overall strategy will be your best estimates of startup costs, revenues and expenses.

Begin by asking yourself how big a business you want to run. It’s a crucial consideration, not least because the answer will determine how big a space you will need. Telari Bohrnsen, the owner of the 1,700-square-foot One Yoga Studio in Minneapolis, says she postponed writing a business plan until securing her dream space, and she’s thankful she did. “It took nine months to find the right location, but it was really important because I didn’t know how much money I’d need beforehand. If I’d written a plan for a 500-square-foot space it wouldn’t have worked. I would have had to rebuild the plan entirely.”

Because leasing and building out a space will be your biggest startup cost, it is imperative that you assess how much space you will need per student and where, exactly, it makes the most sense to open your doors.

Though there are no hard-and-fast rules, a good rule of thumb is to figure on needing roughly 21 square feet for every practitioner. This estimate takes into account a two-by-six-foot mat and still allows for one to two extra feet per person. (In cities, because rent is expensive and space is often limited, you may have to squeeze people into a slightly smaller area. Thankfully, urban dwellers are usually comfortable being in closer quarters than suburban students, who will expect their space.)

If your life is portable, compare market prices before making any decisions, as it will cost you much more to open your doors in some cities. For example, in New York City commercial property owners command an average of $80 per square foot, according to the commercial real estate advisory firm Grubb & Ellis. Meanwhile, Bostonians pay an average of $30 per square foot; folks in Portland, Oregon pay $23 per square foot; and in Oklahoma City, average rates are $8 per square foot. In post dotcom-bust San Francisco, rates that soared as high as New York City prices are now as low as $25 per square foot. In general, knowing your options will help you take advantage the market’s current opportunities.

When writing a business plan, be as realistic as possible about your start-up time, what percentage of your revenue will be spent on marketing, and what percentage of your revenue should go to rent. Naturally, the duration of your start-up time–the period between signing a lease and opening your studio’s doors–depends on how long it takes to prepare your space for business. How much you spend on marketing will be driven by how many students you can rely on at the outset. (Fliers, which most fledgling studios rely on heavily to get the word out, are blessedly cheap, especially if you design them yourself. Advertising in publications, on the other hand, will cost you. A business card-size ad in the free San Francisco paper SF Weekly costs $180, for example.) The percentage of your income that should go toward rent will vary by location, but many studio owners advise that you anticipate spending up to a third of your revenue on rent in the first year, and a quarter or less in subsequent years.

The fact is that while writing a business plan will force you to write down literally everything you are going to need to start your business, some of your initial assumptions about those needs will be correct while others—well, won’t be. Don’t be surprised. More important, don’t be disillusioned. Adapting to the unforeseen is all a part of the process.

Constance Loizos is a San Francisco-based writer whose work has appeared in more than a dozen magazines, including Inc. , Fast Company , and San Francisco Magazine . She is currently writing a book about businesswomen.

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The Yoga Studio Business Plan: 6 Steps to Creating Your Own

yoga class on a rooftop

Yoga has grown in popularity over the last few years, with passionate yogis stretching all around the world. Roughly 36% of the world’s population practices yoga, that’s about two billion people. It’s no secret that the yoga industry is booming. In the last several years, yoga has exploded in the U.S showing no signs of slowing down.

With over 6,000 yoga studios in the United States alone, current trends in the yoga industry show a lot of promise of growth for you and your studio. However, this also means there will be a lot of competition. You should distinguish your yoga studio from the competition and focus on your demographic. To do this, you need to create the perfect yoga business plan.

A business plan helps you to determine your goals, figure out your funding and select a suitable location, to name a few. Your yoga business plan will be your guide to growing your business effectively in the first year and well into the future. Whether you’re a new business owner or have been in the yoga biz for years, a detailed and concise business plan is exactly what your yoga business needs.

In this guide, these are the steps we are going to be talking about to help you create, research and develop a yoga business plan that will get you started on the road to success.

Yoga Industry Overview and Competitor Analysis

Executive summary, customer analysis.

  • Services and Products
  • Sales and Marketing

Cost Projections and Funding

Starting a new business requires a significant amount of planning and strategy. Take an in-depth look at the yoga industry, current trends and how the industry is expected to grow. Yoga classes make up the majority of the industry’s revenue with yoga and pilates classes accounting for 71% of all revenue generated in the U.S. Finding out where the current yoga industry stands and where it’s predicted to be will help you to position your yoga studio well.

The demographics of yoga will also guide you in many decisions down the line and help define your target market. The majority of yoga practitioners are female , with 72% hitting the mat regularly. There has also been a 300% increase in the number of American over 50s practicing yoga.

During this stage, you can find out more about what your competitors are doing. Competitor analysis is critical, especially in terms of pricing and location. This initial step in your business plan will help you outline the problems your yoga business will be solving and show your competitive advantage.

To kickstart your business plan, check out BPlans monster library of resources. They have free basic business templates you can download and use for your own business as well as a ton of information on writing business plans.

The executive summary is the introduction to your business plan, and it’s meant to keep the attention of the reader and truly capture your business proposition. The synopsis is designed to provide an overview of your yoga business and answer questions such as:

  • Who are your ideal customer and target market?
  • What type of classes will you offer?
  • What are your financial projections?
  • Why is your yoga studio different from the competition?
  • What are your goals and how will you achieve them?

Although the executive summary is at the beginning of your business plan, generally it’s easier if you write it last. This way, you can cull all the information you need from the rest of your plan. The executive summary basically highlights the rest of your business plan in a concise, detailed and interesting way.

To help get you started, check out Tim Berry’s Hurdle: The Book on Business Planning . The world-renowned expert on business planning breaks every step of building a business plan into digestible and actionable points. With plenty of examples on a range of elements from calculating profit to keeping track of your cash flow, the book comes complete with a workbook so you can construct a business plan as you read.  

Another valuable resource is the J. Brown Yoga Talks podcast. The yoga teacher and writer interviews yoga teachers to discuss philosophy and the business of yoga. Listen to the episodes “ Inside the Yoga Alliance ” with Kerry Maiorca and “ Instagram Yoga Girl on What is Real ” with Rachel Brathen.

It’s no surprise that finding out about your customers is an integral part of creating your business plan. By carrying out customer analysis during the planning process, you examine which people are most likely to invest in your service and attend yoga classes. Once you understand what motivates your customers, you can build a business around providing a solution to their needs.

Knowing your audience and identifying your ideal client lets you know how to reach your customers, where they hang out both online and offline as well as what they want. Whether you want to offer a broad range of classes to a wider audience or cater to a more niche audience, your ideal client profile helps to firm down these decisions. A better understanding of your customer and potential customers is needed to increase sales and grow your yoga business.

To help you perform a customer analysis, here are a few steps you can take:

  • Identify your current or potential customers – the more detail and understanding you have the better. You can split this group into sub-groups that have similar motivations, traits, age, income, and education.
  • Find out the needs of your customer groups.
  • Work out how your yoga service or products meet the need of each customer group.

For some excellent business inspiration check out:

  • The One Page Business Plan for the Creative Entrepreneur by Jim Horan
  • The Art of the Start 2.0 by Guy Kawasaki
  • The Secrets to Writing a Successful Business Plan by Hal Shelton

What Services and Products Do You Offer?

This section of your yoga business plan will delve into the services and products you will be offering. Creating detailed and compelling descriptions of your yoga service is an essential step in your yoga business plan. A description of your yoga service will cover a number of elements from types of yoga classes on offer to how students will book classes.

The Customer Engagement Playbook for Your Fitness Business

The services you provide determine the revenue stream for your yoga business. For the majority of yoga businesses, this will be through teaching yoga classes. However, you can generate additional revenue through online classes, workshops, teacher training courses, and yoga retreats.

Some of the newest trending yoga styles include Acro Yoga and Doga , yoga with your dog. On average, prenatal yoga classes cost more than Ashtanga and Bikram yoga. Experts cite Flexibility and stress relief as the most popular reasons for starting yoga with 98% of people expecting to see an improvement in their health. Now that you have a clear idea of your target market, ideal client,  and competition, you can decide what gap your services will fill in the yoga community and where your yoga studio will be located.

Topics that you can include in the services section of your business plan are:

  • What style of yoga practice will you be offering? – e.g., Vinyasa, Hatha, Iyengar, and Kundalini.  
  • Will you be selling yoga products such as yoga mats or yoga clothes?
  • How much will you be charging for each class? – consider several pricing structures such as drop-in rates, bulk packages, and monthly memberships.  
  • What level of experience is the class? – beginner, advanced or open to all abilities.
  • Who is the class or product aimed at?

To keep you inspired, listen to the Abundant Yoga Teacher podcast by Amy McDonald. Each episode brings in yoga teachers and holistic practitioners who are looking to create an authentic business which isn’t pushy or ‘salesy.’ The Business of Yoga Speaker Series by Amy is an absolute essential.

Sales and Marketing Strategy

So, how will you attract students and keep them coming back for more? The sales and marketing section of your business plan should aim to answer this question. Without an effective marketing strategy, small businesses wouldn’t survive as no one would know your yoga studio even exists!  

When it comes to your marketing plan, you should already have a solid idea of how your potential customer operates and how to reach them from your customer analysis. Depending on your budget, time and resources you have available there are a number of ways you can market your yoga studio and bring in new clients such as:

  • Word of mouth
  • Sponsored social media advertising
  • Influencer marketing
  • Local community events
  • Content marketing like blogs and videos
  • Engaging on social media and building a following
  • Partnering with similar non-competing businesses

Developing a marketing plan and implementing marketing ideas can seem a little overwhelming. Fear not! We’ve already done the legwork to help you build a realistic marketing strategy for your yoga studio business .   

The sales element of this step focuses on the customer journey. Describe how a customer will discover your business through to payment. Things to consider here include sales points such as a website, branded app or in-person. If your customers can book classes through Facebook, Instagram or your website, this is another way for customers to reach you and make a sale. This section should cover how a customer could turn into a repeat customer and eventually a lifelong member.

For more marketing advice, The Social Organism: A Radical Understanding of Social Media to Transform Your Business and Life by Oliver Luckett and Michael J.Casey, takes a scientific look at the world of social media allowing marketers to formulate plans more intelligently.

Opening a yoga studio is a great way to continue your passion and help others, but as with any business you need to have a good understanding of your finances. The cost projections and funding section of your yoga business plan will be a financial overview that will help you to manage your spending and set measurable goals.

This is probably one of the most important parts of your business plan, without proper financial planning and cash flow predictions, it’s difficult to get off the ground. When creating your initial financial outlook, you’ll need to think about startup costs such as marketing, branding, retail inventory, and management software.

Your cost projections will be affected by several elements including:

  • Class and membership prices
  • Maintenance costs
  • Additional revenue streams, if any
  • Employee salary

If you’re looking for extra funding to bring your dream into fruition, this is the section to create a funding page. Be as detailed as possible as to what financial help you need and what you plan to use it for. You want to show that, without a doubt, your yoga business proposal is a solid investment with a massive potential to grow.

The Anatomy of a Business Plan: The Step-by-Step Guide to Building a Business and Securing Your Company’s Future by Linda Pinson is a classic how-to guide that focuses on creating a well-structured business plan and building for the future with financial and supporting documents.

Listening to podcasts is an excellent way to squeeze in some extra business inspiration and knowledge during your commute or even at lunch. Check out some of the best business podcasts like:

  • The Tim Ferris Show
  • The Marketing Companion

A well-researched and detailed business plan puts you in the strongest position possible to achieve your dream of starting a yoga business. It helps to both secure any potential funding you need as well as act as a guidebook to keep you and your team on track. From nailing the right location for your yoga studio to creating the ultimate marketing strategy, a business plan is an essential tool for yoga studio success.


Eamonn Curley

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Yoga Center Business Plan

Start your own yoga center business plan

Garden Way Yoga Center

Executive summary executive summary is a brief introduction to your business plan. it describes your business, the problem that it solves, your target market, and financial highlights.">.

Hatha Yoga is an ancient discipline that explores, develops, and integrates the body, mind, and spirit. Yoga systematically stretches and strengthens muscles throughout the body, increases circulation to internal organs and glands, quiets the nervous system, and improves concentration. This ancient system of self-care brings vitality, health, deep relaxation, and peace of mind.

The style of Hatha Yoga taught is the Anusara method. Anusara Yoga is a new style of yoga that is heart-oriented, spiritually inspiring, yet grounded in a deep knowledge of optimal body alignment in the poses. Instructors encourage students to listen to their body, respect its wisdom, and to progress at their own pace.

Deep relaxation is taught in each class after completion of the postures. The intention of the instructors at Garden Way Yoga Center (GWYC) is to assist students in the development of physical, mental, and spiritual well-being: a truly priceless health advantage.

The Garden Way Yoga Center offers 8 eight-week sessions of classes per year. Courses offered include Anusara-style Hatha Yoga plus workshops in related topics. The Yoga Center features well-trained, professional instructors, progressive teaching methods, a non-competitive and encouraging atmosphere, and a beautiful light-filled facility.

The Garden Way Yoga Center also has a boutique that will sell workshop clothing and yoga training aides.

Jill Gordon, Ph.D., founder of The Garden Way Yoga Center, is one of Anusara Yoga’s leading teachers. She conducts workshops and teacher trainings nationally and internationally, and has previously established yoga training centers in Santa Barbara, CA; Denver, CO; and Charlottesville, VA. She co-founded and co-developed the Four Winds Yoga Center in Portland, OR, which offered instruction to nearly 1,000 students per week. She has been a yoga practitioner since 1985 and a meditator since 1989. Jill is a certified Anusara instructor and one of the few Designated Teacher Trainers in the Anusara style of Hatha Yoga. She is registered with the national Yoga Alliance at the highest 500-hour level.

Yoga center business plan, executive summary chart image

1.1 Objectives

The objectives of Garden Way Yoga Center are the following:

  • Acquire 300 customers by the end of the first year of operation.
  • Achieve sales in excess of $60,000 from the boutique.
  • Increase customer base by 25% by the end of the second year of operation.
  • Increase sales by 15% by the end of the second year of operation.

1.2 Mission

The mission of Garden Way Yoga Center is to give the student, whether a beginner or advanced a place to practice Anusara. It is our intention to keep the teaching of Anusara as close to the way we have been taught as possible. It is incumbent for the teacher to always act responsibly and with the student’s interest in mind. No matter what we learn or from whom we learn the real and only teacher is within.

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Company summary company overview ) is an overview of the most important points about your company—your history, management team, location, mission statement and legal structure.">.

The Garden Way Yoga Center offers Anusara-style Hatha Yoga plus workshops in related yoga topics. The Yoga Center features well-trained, professional instructors, progressive teaching methods, a non-competitive and encouraging atmosphere, and a beautiful light-filled facility.

GWYC will be located in the commercial downtown section of Monroe, in the renovated Millman Center. GWYC’s goal is to build a large base of yoga students from the thousands of office workers that are employed downtown. 

Besides the training, the Garden Way Yoga Center also has a boutique that will sell workshop clothing and yoga training aides.

GWYC will operate as a sole proprietorship.

2.1 Company Ownership

The Garden Way Yoga Center is owned by Jill Gordon.

2.2 Start-up Summary

The start-up expenses for the The Garden Way Yoga Center are focused primarily on workshop setup and equipment, and inventory for the boutique and bookstore.  Jill will invest $60,000.  In addition, GWYC will secure a $80,000 long-term loan.

Yoga center business plan, company summary chart image

2.3 Company Locations and Facilities

The Garden Way Yoga Center is located in downtown Monroe, in the renovated Millman Center.  The facility is quickly accessible to the over 50,000 urban professionals that GWYC considers potential members. 

With five large workshop rooms, men and women’s dressing rooms, and a boutique, GWYC offers plenty of floor space for multiple classes being conducted simultaneously.  In addition, parking is not a problem.  GWYC is within easy walking distance from any building in the downtown area.  If a customer does decide to drive, the Millman Center has parking space for up to 2,000 vehicles.

Products and Services

The Garden Way Yoga Center’s services and products are as follows:

  • Yoga 1/Beginner is an introductory class for students who are new to Yoga. This class focuses on poses to stretch and strengthen the legs, back, and shoulders. Emphasis is given to the basic alignment of the standing poses.
  • Fundamentals of Vinyasa Yoga  will prepare students for a vigorous flow style of yoga (Vinyasa) that synchronizes breath with movement. It will offer a balance of strength, flexibility, and endurance to challenge the fitness enthusiast. The course will begin with instruction on the alignment of the poses and move toward linking all the poses together in a continuous flow by the end of the session.
  • Gentle Yoga is designed for those who prefer a class less vigorous than Yoga 1. It includes gentle stretches and breathing as well as simple movements designed to systematically increase the range of motion of every major joint and increase energy. This class is ideal for students with chronic symptoms such as muscle/joint pain, stiffness, weakness, or fatigue. 
  • Yoga 1-2/Continuing Beginner is a continuation class for Yoga 1. The emphasis of this course is on refining and building endurance in Yoga 1 and Yoga 2 standing poses. It does not include the shoulder stand. The basic Anusara Yoga principles of alignment are presented. This class is suitable for students who have practiced other styles of yoga, but it is not suitable for those who have never studied yoga before.
  • Yoga 2/Intermediate focuses on refining the standing poses and learning basic sitting postures, simple back bending poses, and the shoulder stand using the Anusara Yoga principles of alignment. It is recommended that students complete both Yoga 1 and Yoga 1-2 before taking Yoga 2. 
  • Yoga 3/Advanced continues with refinements to poses studied in Yoga 2 and introduces full arm balance (handstand), headstand, and forearm balance. Additional back bend poses are also included. Regular yoga practice outside of class is strongly encouraged. Permission of the instructor is required.
  • Workshop Clothing: Shirts, shorts, athletic bras and pants. 
  • Workshop Equipment: Balancing balls, belts, weights, and mats.
  • Yoga training aides: Video tapes, instructional manuals, inspirational books.

Market Analysis Summary how to do a market analysis for your business plan.">

Downtown Monroe has emerged from the recent recession to regain it position as the heart of the city. The growth has been fueled by the increased employment in the city’s high tech companies. Currently, 50,000 professional work in downtown Monroe. We believe that a yoga center can be very attractive to our customers if we create a program that fits the time constraints of their jobs. Our location is within easy walking distance from most office buildings downtown. We plan to offer our members a program that will allow them to use their lunch hours to attend workshops.

Jill Gordon will be a positive draw for those who have some experience with yoga instruction. The key to the success of GWYC will be attracting new people to yoga instruction.

4.1 Market Segmentation

The Garden Way Yoga Center will focus on two customer groups:

Middle Income Urban Professionals : This group is the core segment of potential students of GWYC.  Their demographic characteristics are the following:

  • Center’s selling point: Close to work.  The session lowers stress.  Can be attended with workmates as group activity. 

Upper Income : The upper income customer is a secondary target group.  Their demographic characteristics are the following:

  • Center’s selling point: Close to work.  The session lowers stress.

Yoga center business plan, market analysis summary chart image

4.2 Target Market Segment Strategy

Everything GWYC does must be tailored to work within the time constraints of the target customer.  Yoga classes can be no longer than 45 minutes and must be scheduled to fit the break and rolling lunch schedules that exist in the downtown businesses. The focus of the instruction will also have to be tailored to a clientele that will be seeking maximum relief from the pressure of work and then returning to the workplace.  If GWYC can create a noticeable difference in the customers’ sense of well-being, then the customer will come to depend on instruction as a escape during the day.  These kinds of experiences will create a tremendous word of mouth and bring in more first time students.

4.3 Service Business Analysis

Typically, yoga centers are located away from the city’s commercial/business center.  GWYCs are less focus on serving a large number of beginners and is more focused on obtaining long term students.  Students are attracted to a specific type of yoga and the reputation and skills of GWYC’s leader.

4.3.1 Competition and Buying Patterns

“Stars do it. Sports do it. Judges in the highest courts do it. Let’s do it: that yoga thing. A path to enlightenment that winds back 5,000 years in its native India, yoga has suddenly become so hot, so cool, so very this minute. It’s the exercise cum meditation for the new millennium, one that doesn’t so much pump you up as bliss you out. Yoga now straddles the continent – from Hollywood, where $20 million-a-picture actors queue for a session with their guru du jour, to Washington, where, in the gym of the Supreme Court, Justice Sandra Day O’Connor and 15 others faithfully take their class each Tuesday morning. “

– The Power Of Yoga, Time.com April 15, 2001

Yoga is a growing trend.  It was popular in the seventies and has come back full force into vogue in the 21st century.  Movie stars such as Madonna, Meg Ryan, Julia Roberts and Sting are advocates of the discipline.

The key to competition within the yoga business is the quality of the instructor.  There are a number of instructors around Monroe who are well respected, and Garden Way Yoga will strive to attract these teachers to its facility.  The location, quality and ambiance of the facility is the real competitive advantage for Garden Way.  Because it has the best most attractive facility in town teachers will want to teach here and clients will want to “get away” here.  Garden Way Yoga Center will focus of presenting GWYC as the perfect place to learn yoga skills that will improve the student physically and reduce the daily stress of the work world.

Other “schools” in the area will be able to match the quality of instruction, but are often held in church halls, community centers, fitness centers, etc. and do not have the relaxing ambiance that is so important to the discipline.

Strategy and Implementation Summary

The Garden Way Yoga Center will market through the numerous downtown fitness clubs, beauty salons, tanning salons and boutiques.  The Garden Way Yoga Center will offer the free open workshop for beginners.  In addition, GWYC will initiate a program that will give 25% session discount to members who successfully recruit new members to GWYC.

5.1 Competitive Edge

The competitive advantage of Garden Way Yoga Center is location and the quality and ambiance of the facility. Based in the heart of Monroe, we offer our members excellent instruction that fits into their busy day, providing them a sanctuary from daily pressure.  Our facility is a perfect compliment to our brand image.

5.2 Sales Forecast

The sales forecast outlines sales of instruction time as well as sales of products through the boutique located in the facility.  Instructions is sold in the following three ways:

  • Private lessons;
  • Eight week courses;
  • Drop-in sessions.

The boutique will sell clothing, books, posters, books, DVDs and videos, mats, and other props for yoga. In addition it will sell healthy pre-bottled drinks and healthy energy food.  In the beginning all food will be pre-packaged, since Jill does not have the facility or expertise to run a cafe facility.  If the facility becomes more of a destination, she will research adding a cafe.

The Garden Way Yoga Center anticipates that sales will be slow for the first and second month of operation. After that point, sales will increase as membership grows.

The following is the sales forecast for three years.

Yoga center business plan, strategy and implementation summary chart image

5.3 Milestones

The accompanying table lists important program milestones, with dates and managers in charge, and budgets for each. The milestone schedule indicates our emphasis on planning for implementation.

What the table doesn’t show is the commitment behind it. Our business plan includes complete provisions for plan-vs.-actual analysis, and we will be holding follow-up meetings every month to discuss the variance and course corrections.

Yoga center business plan, strategy and implementation summary chart image

5.4 Marketing Strategy

The key to the marketing strategy is to get the downtown lunch traffic off the streets and into GWYC. GWYC will offer free instruction and will have refreshment available for visitors.  The instruction segments will be 45 minutes and focus on exercises that will produce the maximum release of tension.

Personnel Plan

Jill Gordon, Ph.D., founder of The Garden Way Yoga Center, is one of Anusara Yoga’s leading teachers. She conducts workshops and teacher trainings nationally and internationally. 

In addition she has excellent business experience having previously established yoga training centers in Santa Barbara, CA; Denver, CO; and Charlottesville, VA.  She co-founded and co-developed the Four Winds Yoga Center in Portland, OR, which offers instruction to nearly 1,000 students per week. She has been a yoga practitioner since 1985 and a meditator since 1989. 

Jill is a certified Anusara instructor and one of the few Designated Teacher Trainers in the Anusara style of Hatha Yoga. She is registered with the national Yoga Alliance at the highest 500-hour level.

Jill was the business manager Four Winds Yoga Center.  GWYC started with four employee and 20 students.  Within three years, GWYC had a staff of 25 and over 1,000 students.  She was an effective manager of the growth of Four Winds Yoga Center.

The Garden Way Yoga Center’s personnel will be the following:

  • Jill Gordon, director;
  • Teachers (5 half-time);
  • Boutique Staff (1).

Financial Plan investor-ready personnel plan .">

The following is the financial plan for Garden Way Yoga Center.

7.1 Break-even Analysis

The monthly break-even point is $14,492.

Yoga center business plan, financial plan chart image

7.2 Projected Profit and Loss

The following table and charts highlight the projected profit and loss for three years.

Yoga center business plan, financial plan chart image

7.3 Projected Cash Flow

The following table and chart highlights the projected cash flow for three years.

Yoga center business plan, financial plan chart image

7.4 Projected Balance Sheet

The following table highlights the projected balance sheet for three years.

7.5 Business Ratios

Business ratios for the years of this plan are shown below. Industry profile ratios based on the Standard Industrial Classification (SIC) code 7997, Membership Sport and Recreation Club, are shown for comparison.

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How to Write a Yoga Studio Business Plan (+ Template)

Business Plan-DG

Creating a business plan is essential for any business, but it can be beneficial for yoga studio s that want to improve their strategy or raise funding.

A well-crafted business plan outlines your company’s vision and documents a step-by-step roadmap of how you will accomplish it. To create an effective business plan, you must first understand the components that are essential to its success.

This article provides an overview of the key elements that every yoga studio owner should include in their business plan.

Download the Ultimate Business Plan Template

What is a Yoga Studio Business Plan?

A yoga studio business plan is a formal written document describing your company’s business strategy and feasibility. It documents the reasons you will be successful, your areas of competitive advantage, and it includes information about your team members. Your business plan is a key document that will convince investors and lenders (if needed) that you are positioned to become a successful venture.

Why Write a Yoga Studio Business Plan?

A yoga studio business plan is required for banks and investors. The document is a clear and concise guide of your business idea and the steps you will take to make it profitable.

Entrepreneurs can also use this as a roadmap when starting their new company or venture, especially if they are inexperienced in starting a business.

Writing an Effective Yoga Studio Business Plan

The following are the key components of a successful yoga studio business plan:

Executive Summary

The executive summary of a yoga studio business plan is a one to two page overview of your entire business plan. It should summarize the main points, which will be presented in full in the rest of your business plan.

  • Start with a one-line description of your yoga studio  
  • Provide a short summary of the key points in each section of your business plan, which includes information about your company’s management team, industry analysis, competitive analysis, and financial forecast, among others.

Company Description

This section should include a brief history of your company. Include a short description of how your company started, and provide a timeline of milestones your company has achieved.

You may not have a long company history if you are just starting your yoga studio. Instead, you can include information about your professional experience in this industry and how and why you conceived your new venture. If you have worked for a similar company or been involved in an entrepreneurial venture before starting your yoga studio firm, mention this.

You will also include information about your chosen yoga studio business model and how, if applicable, it is different from other companies in your industry.

Industry Analysis

The industry or market analysis is an important component of a yoga studio business plan. Conduct thorough market research to determine industry trends and document the size of your market. 

Questions to answer include:

  • What part of the yoga studio industry are you targeting?
  • How big is the market?
  • What trends are happening in the industry right now (and if applicable, how do these trends support the success of your company)?

You should also include sources for the information you provide, such as published research reports and expert opinions.

Customer Analysis

This section should include a list of your target audience(s) with demographic and psychographic profiles (e.g., age, gender, income level, profession, job titles, interests). You will need to provide a profile of each customer segment separately, including their needs and wants.

For example, a yoga studio’s customers may include:

  • Working professionals who are stressed and seek yoga as a form of relaxation
  • Seniors who want to stay active and improve their flexibility
  • Expectant mothers who want to prepare for childbirth through yoga
  • Athletes looking to improve their performance
  • Yoga students of all levels who want to deepen their practice

You can include information about how your customers make the decision to buy from you as well as what keeps them buying from you.

Develop a strategy for targeting those customers who are most likely to buy from you, as well as those that might be influenced to buy your products or yoga studio services with the right marketing.

Competitive Analysis

The competitive analysis helps you determine how your product or service will be different from competitors, and what your unique selling proposition (USP) might be that will set you apart in this industry.

For each competitor, list their strengths and weaknesses. Next, determine your areas of competitive differentiation and/or advantage; that is, in what ways are you different from and ideally better than your competitors.

Below are sample competitive advantages your yoga studio may have:

  • Offerings: You may offer a unique type of yoga not found at other studios, such as aerial or hot yoga.
  • Location: You may be the only studio in your town, making it convenient for people who live or work nearby.
  • Size: You may have a small, intimate setting that makes students feel comfortable, while competitors have large, impersonal studios.
  • Atmosphere: You may have a calm and relaxing atmosphere, while competitors are high-energy and fast-paced.
  • Teachers: You may have experienced and certified teachers, while competitors have less qualified instructors.

Marketing Plan

This part of the business plan is where you determine and document your marketing plan. . Your plan should be clearly laid out, including the following 4 Ps.

  • Product/Service: Detail your product/service offerings here. Document their features and benefits.
  • Price: Document your pricing strategy here. In addition to stating the prices for your products/services, mention how your pricing compares to your competition.
  • Place: Where will your customers find you? What channels of distribution (e.g., partnerships) will you use to reach them if applicable?
  • Promotion: How will you reach your target customers? For example, you may use social media, write blog posts, create an email marketing campaign, use pay-per-click advertising, launch a direct mail campaign. Or you may promote your yoga studio via word-of-mouth marketing.  

Operations Plan

This part of your yoga studio business plan should include the following information:

  • How will you deliver your product/service to customers? For example, will you do it in person or over the phone only?
  • What infrastructure, equipment, and resources are needed to operate successfully? How can you meet those requirements within budget constraints?

The operations plan is where you also need to include your company’s business policies. You will want to establish policies related to everything from customer service to pricing, to the overall brand image you are trying to present.

Finally, and most importantly, your Operations Plan will outline the milestones your company hopes to achieve within the next five years. Create a chart that shows the key milestone(s) you hope to achieve each quarter for the next four quarters, and then each year for the following four years. Examples of milestones for a yoga studio include reaching $X in sales. Other examples include adding new locations, launching a new website, or hiring additional staff.

Management Team

List your team members here, including their names and titles, as well as their expertise and experience relevant to your specific yoga studio industry. Include brief biography sketches for each team member.

Particularly if you are seeking funding, the goal of this section is to convince investors and lenders that your team has the expertise and experience to execute on your plan. If you are missing key team members, document the roles and responsibilities you plan to hire for in the future.

Financial Plan

Here, you will include a summary of your complete and detailed financial plan (your full financial projections go in the Appendix). 

This includes the following three financial statements:

Income Statement

Your income statement should include:

  • Revenue: how much revenue you generate.
  • Cost of Goods Sold: These are your direct costs associated with generating revenue. This includes labor costs, as well as the cost of any equipment and supplies used to deliver the product/service offering.
  • Net Income (or loss): Once expenses and revenue are totaled and deducted from each other, this is the net income or loss

Sample Income Statement for a Startup Yoga Studio

Balance sheet.

Include a balance sheet that shows your assets, liabilities, and equity. Your balance sheet should include:

  • Assets : All of the things you own (including cash).
  • Liabilities : This is what you owe against your company’s assets, such as accounts payable or loans.
  • Equity : The worth of your business after all liabilities and assets are totaled and deducted from each other.

Sample Balance Sheet for a Startup Yoga Studio

Cash flow statement.

Include a cash flow statement showing how much cash comes in, how much cash goes out and a net cash flow for each year. The cash flow statement should include:

  • Cash Flow From Operations
  • Cash Flow From Investments
  • Cash Flow From Financing

Below is a sample of a projected cash flow statement for a startup yoga studio .

Sample Cash Flow Statement for a Startup Yoga Studio

You will also want to include an appendix section which will include:

  • Your complete financial projections
  • A complete list of your company’s business policies and procedures related to the rest of the business plan (marketing, operations, etc.)
  • Any other documentation which supports what you included in the body of your business plan.

Writing a good business plan gives you the advantage of being fully prepared to launch and/or grow your yoga studio company. It not only outlines your business vision but also provides a step-by-step process of how you are going to accomplish it.

By going through the process of creating a business plan, you will be able to determine potential challenges and solutions and anticipate what lies ahead.  

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How to Write a Successful Hot Yoga Studio Plan (+ Template)

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Manage your business, booking options, coach your clients, retain your customers, billing your clients, your mobile app, marketing tools, integrations, creating a zenful business: crafting a successful yoga studio business plan.

Are you a yogi with a passion to set up your own business ? Or an entrepreneur who’s been bitten by the yoga bug?

Now is an excellent time if you’ve been thinking about opening your own yoga studio .

Interest in all things yoga continues to grow exponentially as people seek ways to improve their physical and mental health .

Before starting this incredible journey, you must take some time to craft an insightful yoga studio business plan .

This will be your roadmap for success , helping identify who needs what services while outlining crucial elements like market analysis, financial projections, operations management, and much more !

In this blog post, we’ll help you create the best business plan to make your competitors green with envy. So grab your mat, and let’s get started!

Why Every Yoga Studio Needs a Business Plan

As a potential yoga business owner , It’s important to create a business plan right away.

Without a plan, you will not be able to grow your yoga business successfully.

A business plan is necessary if you plan to expand your studio, hire additional instructors , or secure financing .

Remember, a business plan is a guide, not a guarantee , and will evolve over time.

Having an outline to start with will help you move forward and make adjustments to reach your yoga business goals.

Create a Killer Executive Summary

As a potential yoga business owner , you need to make sure your yoga studio business plan includes all the essential components that potential investors and lenders are looking for in the executive summary.

What Should My Executive Summary Include?

An effective executive summary should include information such as:

  • The type of yoga will you teach Hot yoga, power yoga, etc.
  • A brief overview of your yoga business plan.
  • Your yoga business mission statement .
  • What sets your yoga studio apart from competitors ?
  • How will you make a profit and how do you see your business in the long run ?
  • If you require funding, what type of investment are you seeking?

By including these key points in your executive summary, you give investors or potential business partners an overall view of what they can expect from your yoga business and build trust by showing them that you are knowledgeable about the yoga industry and have done their due diligence.

As such, potential investors will be more inclined to consider investing in your yoga business plan when they understand the unique offering and value of your yoga studio.

It’s better to start with the executive summary at the end, once you have all your information for the perfect yoga business plan.

Now, let’s dive into more detail on each of the other components to help you with those next steps to include in your business plan template.

Understand Your Yoga Business Market

Before you have your own yoga business , you need to understand your market .

When creating a business plan for a yoga studio, it’s important to conduct a market research to understand the yoga industry and identify potential customers .

You need to define your research objectives and determine your research methods .

There are several methods available, such as online surveys, focus groups, and one-on-one interviews .

Once you have selected the appropriate research method, you need to identify your target audience .

By considering factors such as age, gender, income level, and location , you can gather information about your audience’s preferences, trends, and behaviors .

Also, Your target market will depend on the specific services you offer and the unique value proposition of your yoga studio business plan.

Types of Target Market To Choose From For Your Yoga Studio:

  • Beginners: People who are new to exercise or looking for a low-impact way to improve their physical health.
  • Advanced: Experienced yogis who are seeking to deepen their practice and learn new techniques.
  • Athletes: Runners, cyclists, and other athletes who want to supplement their training with yoga.
  • Older adults: Retirees or older adults with health conditions who need a gentle form of exercise .
  • Busy professionals: Professionals who work long hours and are looking for a way to unwind and de-stress with more relaxation techniques .
  • Families: Parents and children who are looking for a fun and healthy way to bond and spend time together.

Know Your Rivals

Analyzing your competition is also an essential part of market research.

You can research your competitors by visiting their studios, attending their classes, and reviewing their websites and social media profiles.

Identifying your competition can help you to differentiate your business and provide a unique service to your target audience.

Conducting market research, identifying your market, and offering a unique service can help you create a successful business plan that aligns with your vision and goals for your yoga studio.

Build Your Yoga Business Services

If you’re a new business owner planning to open a yoga studio, it’s important to consider the various services you’ll offer to attract clients interested in yoga.

Developing a comprehensive yoga studio business plan that includes a range of services can help you stand out in the competitive yoga business market.

Types of Yoga Classes You Can Offer In Your Studio:

Some of the most common services offered by yoga studios include yoga classes led by experienced yoga teachers.

These yoga classes may be available in different styles, levels, and formats , including group and private sessions such as:

  • Hatha yoga: This is a gentle and slower-paced form of yoga that focuses on basic postures and breathing techniques .
  • Vinyasa yoga: This is a more vigorous and dynamic style of yoga that involves a continuous flow of postures linked with breath .
  • Ashtanga yoga: This is a challenging and disciplined style of yoga that involves a set sequence of postures.
  • Iyengar yoga: This style of yoga emphasizes proper alignment and uses props such as blocks, straps, and blankets to assist students in achieving the correct posture.
  • Bikram yoga: This is hot yoga that involves practicing in a room heated to 105°F with a humidity level of 40% .
  • Restorative yoga: This is a gentle and relaxing style of yoga that focuses on calming the nervous system and releasing tension in the body .
  • Yin yoga: This style of yoga involves holding postures for a longer period of time to increase flexibility and improve circulation.

Workshops, Events, And Programs to Offer For Your Yoga Studio Business Plan:

Yoga businesses often organize workshops and events focusing on specific areas such as meditation, yoga philosophy, or yoga postures .

It would help if you thought about what you could offer to make your yoga studio stand out when making your yoga studio business plan.

These events provide an opportunity to learn from experienced instructors and help clients deepen their yoga practice.

Offering Programs such as teacher training programs can help grow your business by training individuals to become certified yoga instructors.

In addition to these offerings, some yoga businesses may also provide wellness services, including massage, acupuncture, or nutritional counseling to help clients maintain a healthy lifestyle.

Do You Want To Go Virtual?

When developing your yoga business plan , you should consider whether you want to provide online services for your yoga studio.

With the increased use of technology , many yoga studios have adapted by offering online classes, videos, and other resources through an online platform.

This service can be convenient for clients who prefer practicing yoga in their homes or who cannot attend in-person classes .

By offering a combination of these services, a yoga studio can build a thriving business that meets the needs of a wide range of customers.

Incorporating these services into your yoga studio business plan is essential to create a successful and profitable business.

Come Up With a Marketing and Promotion Plan

Creating a marketing strategy is an important step for your yoga business plan.

It’s crucial to explore both online and offline channels in order to expand your reach and attract a diverse range of clients.

By incorporating a blend of online and offline marketing techniques, you can effectively promote your business to a wider audience , while simultaneously strengthening your connections with your current clients.

Online channels include social media , email marketing, online advertising, and website optimization.

Traditional marketing methods such as flyers, posters, and print ads , as well as partnerships with other businesses and participation in local events, can be used for offline channels.

Consistent branding and messaging across all channels and regular analysis of effectiveness are crucial.

Using a combination of online and offline channels, your yoga business can effectively promote and attract new customers for growth and success with a marketing strategy.

You can learn more about marketing your yoga business here .

Pricing and Revenue Model

When starting a yoga business, it’s essential to decide on a pricing strategy for your services and outline a revenue model that aligns with your business goals to include in your yoga studio business plan.

You can choose to charge per class or offer class packages and manage memberships for your yoga studio. It’s also important to consider the local market and the prices of other studios in the area.

In addition to pricing, you should outline a revenue model that accounts for all sources of income including:

Merchandise sales, private sessions, and workshops.

Understanding your revenue model will help you make informed decisions about your pricing and ensure that your yoga studio business is financially sustainable in the long term.

Financial Projections For Your Business Plan

To create financial projections for your business plan, you should begin by forecasting the revenue you expect to generate from your yoga classes and other services.

To ensure your revenue forecast is realistic, consider your target market’s size, competition, and pricing strategy.

After estimating your revenue, you should focus on forecasting your expenses .

Types of expenses for a yoga studio:

  • Equipment-related costs

Understanding your expenditures is critical for determining the break-even point when your revenue covers all your expenses.

Lastly, it would help if you created a cash flow projection that approximates the amount and timing of cash inflows and outflows for your business plan.

This will enable you to anticipate times of low cash flow and ensure that you have the necessary resources to cover your expenses during such periods.

Although creating financial projections may seem like a complicated process, it is a vital step in your business plan.

By developing realistic revenue and expense projections , you can gain an understanding of your yoga business’s financial well-being and make informed decisions for its future.

Where Will Your Yoga Studio Be?

Choosing the right location for your yoga studio can make or break its success and is another step when coming up with your yoga studio business plan.

The following are factors to consider with finding the perfect location for your yoga studio:

Zoning Regulations

Zoning regulations are one critical factor to consider.

For example, some areas may not permit certain companies to operate in residential zones , while others may require additional permits for specific types of businesses.

Being aware of these regulations can save you from legal troubles in the future.

Rent And Lease Agreements

Rent and lease agreements are other factors to consider.

For example, setting up a studio in a trendy area may be appealing, but the high rent may not be sustainable for your business in the long run.

Examining the lease agreement’s terms and conditions can help you avoid being hit with unexpected costs and fees .

Convenience For Your Target Audience

Convenience for your target audience is crucial in choosing a location for your yoga studio.

For example, if you are targeting busy professionals , setting up in a business district may be an ideal choice .

Understanding your target audience’s demographics can help you identify their most convenient location , leading to more satisfied clients.


Accessibility is another key consideration.

For example, a studio that is easily accessible by public transport or has ample parking facilities can attract more clients.

A location that is difficult to reach can discourage potential clients from attending your classes.

In conclusion, selecting the ideal location for your yoga studio requires careful consideration of several factors, including zoning regulations, rent and lease agreements, convenience for your target audience, accessibility, and safety.

By thoroughly analyzing these factors, you can identify a location that will set up your business for success in the long run.

Staff For Your Studio

If you decide to own a studio, you definitely need staff to help you run your studio.

Staffing is an essential aspect of any successful studio.

When deciding on the staffing needs for your business, you must consider the size and scope of your business, your budget, and your goals.

One of the most crucial positions in any yoga studio is the instructor .

Hiring qualified, experienced, and certified instructors will ensure that your yoga classes are of the highest quality and will help attract and retain clients.

Additionally, you may need front desk staff to manage client registration, scheduling, and payment processing.

Other support roles, such as cleaning and maintenance staff, may also be necessary to ensure that your studio remains c lean, safe, and welcoming for your clients.

It is important to carefully consider your staffing needs and budget to ensure that you have the necessary staff to run your yoga studio effectively.

Risk Management

Developing a risk management plan is a crucial aspect of a yoga studio business plan.

This plan should address potential hazards and liability issues that may arise in your yoga studio.

A risk management plan outlines the steps you will take to minimize or avoid risks, prevent accidents, and protect your own business from potential lawsuits.

It should include safety protocols for your clients and employees, such as proper equipment usage and emergency procedures .

Having a comprehensive risk management plan not only ensures the safety and well-being of your clients and employees but also protects your business from potential financial losses and legal issues .

Will Your Studio Be Sustainable?

When creating a yoga studio business plan, it is essential to consider how to incorporate sustainable practices into the business model.

One way to do this is to use eco-friendly products and reduce waste .

For instance, you can use natural cleaning products and install energy-efficient lighting systems to reduce energy consumption.

Additionally, you can encourage students to bring their own reusable water bottles to reduce plastic waste.

By incorporating sustainable practices into your yoga studio, you not only contribute to a healthier planet but also appeal to environmentally conscious customers who prefer to support eco-friendly businesses .

Future Growth And Expansion

One important aspect to include in a yoga studio business plan is future growth and expansion .

By outlining plans for the future, such as:

  • New services
  • Additional locations
  • Other opportunities for expanding the business and setting goals to work towards this.

This not only helps with long-term planning and strategy, but it can also attract potential investors and stakeholders who are looking for a business with growth potential .

Additionally, having a plan for future growth can help the business stay competitive and adaptable in a constantly changing market.

It is important to regularly review and update the plan to ensure that it is aligned with the business’s goals and vision.

In conclusion, creating a comprehensive business plan is critical for the success of a yoga studio.

The plan should encompass all aspects of the business, including the mission and vision, financial projections, marketing strategies, location, staffing, legal and regulatory considerations, risk management, and sustainability practices.

By developing a business plan, you can identify potential challenges and opportunities, set realistic goals, and establish a roadmap for achieving long-term success.

Moreover, the business plan serves as a valuable tool for securing funding, attracting investors, and guiding the day-to-day operations of the studio.

Ultimately, a well-crafted business plan can help you create a thriving and sustainable yoga studio .

Creating a successful business plan will meet the needs of your clients while also fulfilling your vision for the business.

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Tamara Ruiz

Digital Marketing US/UK

Tamara Ruiz works in US/UK digital marketing at Virtuagym. She loves learning new things and has a passion for fitness and health, which she shares through her blog posts. Tamara is currently pursuing her bachelor's degree in Marketing at Hogeschool van Amsterdam, with a minor in Cross-Cultural Business Skills.


Top 5 Best Yoga Business Plan Templates To Help You Kick Start Your Business In 2023

Are you a yoga enthusiast looking to take your passion to the next level? Do you want to replace the 9 to 5 with running your very own yoga practice? Well, you are in the right place. A good place to start is a business plan, in this article we round up 5 of the best business plan templates we’ve come across in 2023. 

yoga teacher business plan

If you’re a yoga instructor thinking about starting your own yoga business , having a well-structured plan is essential. No matter how skilled, knowledgeable, or personable you are when it comes to yoga, the business side can’t be ignored. True, it may not be as fulfilling, but if you want to grow your yoga studio and acquire more students, it deserves as much attention as your dedication to your practice.

This is where a business template can help.

A well-rounded business template can provide structure and help you stay on top of your finances, tax obligations, client base, marketing plans, and other unknowns that tend to creep up when running an organisation. Having a template or roadmap to follow not only helps with managing the time spent on administering tasks but also enables you to stay focused on teaching classes. By setting out a clear plan for the future, you can anticipate the next steps instead of constantly reacting to circumstances. With the right template in place, you can focus on what matters most—growing your practice and sharing it with others!

‍ The Best Yoga Business Plan Templates are:

  • BrettLarkin
  • Wellness Creative Co.

How do I start a successful yoga business?

If you're passionate about yoga and want to turn your love for the practice into a successful business, there are a few things you need to keep in mind. First, it's important to offer classes that appeal to a wide range of people. You'll want to have a variety of class offerings, from beginner to advanced, as well as different class types, like hot yoga or power yoga.

It's also important to create a warm and welcoming environment at your studio—remember, first-time students may be feeling a bit intimidated, so it's your job to make them feel comfortable. Last but not least, be sure to market your business well; let people know what makes your studio unique and why they should come to try out a class. With some hard work and dedication, you can create a thriving yoga business that you're proud of!

What does a business plan usually include?

yoga teacher business plan

While there are variations, most business plans include these key elements: 1. Executive Summary

This is the concise version of the entire document. It should provide a general overview of your goals and objectives, as well as financial highlights, market analysis, and details of the management team. 

This summary needs to be written in a factual yet persuasive manner to make readers interested enough to request more information or review the full business plan. Executive Summaries are often used as a tool in pitching ideas to potential investors, so crafting one with care, accuracy, and attention to detail is important.

2. Company Overview

This contains key information such as seating structure, legal form of your business, major products and services offered, ownership and authority, sales and marketing strategy, operations management and financial status. 

A Company Overview briefly explains the overall purpose and direction of your organization while giving the reader the necessary evidence to determine if further investigation into the business is worthwhile. This section should create a buzz around your venture while also providing clear insight into how you will enhance your customers' lives with your offering. It’s essential for potential investors because it acts as a snapshot of where your company has come from and where it intends to go.

3. Industry Analysis

This involves the examination of the internal and external conditions that might affect your business in the future. The analysis covers topics such as market trends, emerging technologies, customer preferences, competitors' products, and even macroeconomic factors like regulations and capital availability. 

A thorough and well-researched Industry Analysis offers knowledge on where the best opportunities lie and enable you to anticipate changes in the sector. Additionally, it provides insights into how your business should position itself for success within its target market. An effective Industry Analysis can be used to set realistic goals for the growth and development of your studio.

4. Customer Analysis

This requires an assessment of your target audience and how they are likely to react to your services. The data collected helps you accurately anticipate the needs of your customers, present solutions to address those needs, and measure the effectiveness of their offerings. 

Companies typically analyze customer segments such as geography, gender, age groups, purchasing habits, psychological characteristics and more. This helps to work out what prospective customers want, how they work with competitors, along with where they shop and expect support. T

his knowledge can be used to gain an advantage over competitors by marketing unique products tailored to different customer segments that your competition may have missed. With an effective Customer Analysis as part of its business model, a company can set itself up for long-term profitability and success.

5. Competitive Analysis

An essential part of a comprehensive business plan, Competitive Analysis allows companies to identify the strengths and weaknesses of their current and potential competitors, as well as how their products or services contrast. Among other metrics, a thorough analysis should include information on the size of the competitor’s market share and how long they’ve been in business. 

Using this data, you can develop strategies to differentiate your yoga business from competitors and gain a competitive edge, allowing you to gain more market share. You should try to keep regularly updated with all new developments related to their competitors, including product releases and new services, so that you can remain abreast of market changes and stay one step ahead of their competition.

6. Marketing Plan

This focuses on the development and execution of strategic marketing programs for your products and services. A complete Marketing Plan should include goals and objectives, target audience analysis, promotion activities and budget considerations. It should also map out strategies to reach goals, evaluate potential results and review those outcomes to ensure continued success. To maximize performance potential, Marketing Plans must be adapted over time in response to shifting market conditions or other changes within your yoga business.

7. Operations Plan

This outlines the strategies and processes necessary for your business to successfully operate. It covers major topics like quality control and maintenance procedures. An Operations Plan can also contain information on recruiting and managing staff, training requirements and customer service policies. 

8. Management Team

This outlines the specific people responsible for oversight, execution, and progress of the organization. A strong Management Team should have the experience and expertise to drive your yoga business forward and make it successful in its objectives. Potential investors will often look closely at the individuals listed on the Management Team to evaluate if they have what it takes to meet goals and make sound decisions in competitive markets. 

9. Financial Plan

A detailed projection of the likely cost and revenue of a business, a Financial Plan includes information such as expected revenue, expenses, profits, investments, liabilities, and any other relevant factors that may impact the finances of the business. 

It should be reviewed after preparation and prior to launch to ensure accuracy and incorporate any changes that may have arisen during the planning stages. When done carefully and correctly, the financial plan acts as an important reference and guide throughout the execution phase of your business venture, helping you stay on track with goals, keep track of budgeting, and ultimately achieve success.

10. Appendix

This is used to provide supporting documents or other materials related to your business. Common items include resumes, product photos, credit histories, letters of reference, licenses, patents, permits, legal documents, and other contracts.

While some will be more suited to your needs than others, offer more guidance or provide more detail on specific areas, the templates below will cover the above aspects. By providing you with business-specific, useful tools, they’ll enable you to create the ultimate business plan for your yoga business. Let’s get started!

1. BrettLarkin

The Ultimate Guide to Creating Yoga Business Plans (With Template) Price: Free Best for: Those looking for a template tailored to their profession by a fellow yogi.

Brett Larkin has been teaching Yoga for over 7 years, and in that time has created a hugely successful business. Few people know more about the world of yoga than Brett, and her extremely thorough guide and business plan template are a testament to this. 

Reading through her template guide, it’s clear that Brett has covered every aspect of starting and running a yoga business. Whether it’s a Yoga Teacher Business, Yoga Studio Business, or Co-Op Yoga Business, Brett’s guide and template will ensure you cover all the right bases.

yoga teacher business plan

Her comprehensive 10-page document goes through everything from market analysis and project financials to setting policies and getting started with marketing. What’s more, the summary at the beginning of the template is an excellent launchpad for creating a vision for your project and will help keep you on track throughout your writing journey. 

Pricing options are clearly explained, and, by breaking it down into different types of packages and classes for different amounts of money, Brett’s template makes creating the perfect offering for customers much simpler.

Not only is it comprehensive enough to meet all of one's needs for starting a yoga business, but also comes with great customer service – user forum boards are available to answer any questions or concerns that may come up when creating a business plan. All in all, brett has created an excellent yoga business plan template that demonstrates expert knowledge of the profession.

2. MindBody 

Business Plan Template For Yoga Studio Owners

Price: Free Best for : Yoga professionals who want a free, straightforward business plan template template.

Having been in the health and fitness industry for over 20 years, it’s safe to say MindBody knows a thing or two about how to start a yoga business. Their free business plan template not only provides you with a comprehensive overview of what’s required for your yoga practice to succeed but also sets out clear goals and targets to help keep you on track. 

yoga teacher business plan

From marketing strategies to pricing options, right down to business identity—all the essential elements are here in one convenient place. What we particularly like about this template is that despite its deceptive simplicity it’s still relatively detailed—from key financials and growth projections to creating an accounting system that will help maximize your profits. 

Plus, for those times when you want additional help or advice, the team at MindBody offers loads of valuable resources. All in all, it's definitely worth a look if you're looking for an organized and easy-to-use business plan template.

However, while certainly beginner-friendly, this template may be too limited for yoga professionals requiring more assistance and advanced features.

Yoga Centre Business Plan Template Price: $12 per month (annual subscription) Best for: Yoga instructors who require a detailed plan with long-term access to relevant resources and support. 

Bplans has been helping businesses with organization and growth since the late eighties. So when it comes to business plans, they leave no stone unturned!

Their yoga business plan template is a truly impressive tool, offering users a comprehensive yet concise guide to planning out their own successful yoga studio. It clearly lays out the steps and expectations needed to launch a profitable venture, while maintaining an approachable tone and user-friendly design.

The “How To Write A Business Plan” section guides you through outlining your company's unique features, explaining the market opportunity, developing a strategy and detailing how you'll manage the business

yoga teacher business plan

The template includes information on the basics of starting a business, such as securing funding and developing the right team of professionals; in addition to advice on market research, product planning and operations. The layout offers thought-provoking prompts that guide users through each area of the business plan creation process, while also presenting informative graphics to further drive home key points. Furthermore, you can use customizable financial statements to get an estimate of startup costs and project future revenue and expenses. 

Whether you’re just beginning to explore the idea of opening a yoga studio or have experience in the industry already, Bplans' helpful template gives users all of the tools they need for clear and effective planning.

Unlike MindBody, this template isn’t free, so it may not be suitable for those on a budget. However, given the business-related tools and resources it comes with, as well as on-hand support from experts, we believe the Bplans subscription is worth its price.

4. Wellness Creative Co.

Yoga Business Plan Essentials [With Studio Template & Samples] Price: One-off payment of $35 for the Fitness Business Template bundle Best for: Yogis who need a variety of templates to cover different aspects of their business.

When it comes to creating and implementing a successful yoga business plan, Wellness Creative Co. has got you covered. Their step-by-step template provides clear guidance on all elements necessary for a successful operation. From budgeting and lead generation strategies to detailed plans for marketing your unique boutique service offerings, the template ticks off all the boxes and covers the details both big and small. 

If you're looking to develop a comprehensive and impressive yoga business plan, this could very well be the template for you. Designed to promote a holistic approach to starting your studio, it focuses on the big picture of success for you and your customers. 

yoga teacher business plan

With its vast selection of resources, Wellness Creative Co. provides all the elements needed for creating an effective business plan, but it also makes sure that such plans include the little things too like, for example, stapling handouts, proper formatting and acquiring licenses. 

However, before jumping into this template keep in mind that it’s generally more time-consuming than other solutions—much like with Bplans, you have to be prepared to put in close attention to detail and considerable hours in order to get the most out of this program. 

That being said, the user-friendly layout is easy to navigate, making it an ideal option for entrepreneurs from all backgrounds who may not be experts in business planning. With a well-thought-out guide to follow, each step of the way is clearly laid out, allowing for a focused and efficient approach. The perfect leg-up for any budding yogi’s business endeavours!

5. Growthink

Yoga Studio Business Plan Template Price: One-off payment of $97 Best for: Enterprising Yoga professionals who want a thorough template made by business strategy experts. 

Growthink has created strategic business plans for over 4000 clients and is widely considered one of the leading experts in the field. As you'd expect, their Yoga Business Plan Template is an incredibly comprehensive and useful tool. It provides detailed guidance about the essential elements of a complete business plan including progress, financial goals, competition analysis, financing strategies, and operations strategy.

This intuitive Microsoft Word document functions as both a valuable planning tool and an impressive presentational instrument when approaching potential investors or partners. It starts by prefacing with an executive summary to outline the fundamental gist of your yoga business - recommending that smaller pieces of factual information such as budget figures accompany outlines for key facets like marketing strategy and competitive analysis. From there, the template offers a comprehensive dive into each detail necessary to write up an impeccable plan. 

The materials are well-organized into easily navigable sections that allow users to easily review and edit their content. Moreover, there is plenty of help available since the template comes with step-by-step instructions and videos that explain how to use it effectively. 

yoga teacher business plan

Lengthy sections for operational details and identifying customer needs are joined by space for projected income statements, balance sheets, graphs, visuals and more. What’s more, the template will automatically calculate financial projections fo you: just input the relevant data and the doc will do the rest!

At nearly 100 pages long, Growthink's Yoga Business Plan Template provides every relevant piece of information you'll need to assemble your plans effectively.

Though $97 may sound expensive, considering the added benefits you’ll receive at that price tag, we believe it’s well worth it. What’s more, the template comes with a full money-back guarantee, so if you’re not satisfied within a year you’ll be totally refunded. If you weren’t getting invaluable insight from tried and tested experts, that level of confidence alone is a selling point!  Conclusion

A business plan is a key ingredient for success in yoga professionals, both to keep them organized, gain clarity on direction and enable progress tracking. With the market for yoga continuing to expand, it's essential you have a clearly defined strategy and direction for your practice.

If a yoga professional has the desire to create their own studio, be their own boss or acquire external investment then having a business plan is particularly important. The templates above serve as an integral springboard to get your business up and running, so choose carefully, and make success reality!

Ready to start building a website for your yoga studio? 

Baluu powers yoga businesses across the country with it's powerful website builder and built in booking system, just take a look at New Floom yoga school for some inspiration around what's possible. Create an account with Baluu to get started building your studio's website and start taking bookings for your classes today! Also, be sure to check out some of our related guides for yogis below: 

  • How To Start A Yoga Business: The Ultimate Guide
  • Top 7 Best Yoga Booking Systems
  • How To Open A Yoga Studio: The Ultimate Guide
  • 460 Best Yoga Studio Name Ideas For Your Business (free to use)

Try Our World Class Bookings System. Free For 30 days.

Run a business that takes bookings? Need a single place to manage all your bookings, accept payments and track revenue? Baluu is for you!

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Do you want to start a yoga studio? If so, you will need a yoga studio business plan.

Business planning is a key to success in any industry. It is a framework that outlines business targets and sales and marketing projections.

A yoga studio business plan identifies strengths and weaknesses within the business.

A yoga studio business plan template is a predesigned plan of action. The business owner follows this plan from the first year onward.

The plan outlines:

  • Marketing ideas to bring in clients
  • The style of yoga offered
  • Additional products and services
  • Projected yearly profits
  • The target market, etc.

Writing A Yoga Business Plan

yoga teacher business plan

Writing a yoga studio business plan requires patience and an eye for detail. All members of the team should have a voice, as each person’s input is a reflection of the yoga studio.

This will ensure all bases are covered, leading to a better business plan. This article examines the essential elements of a yoga studio business plan.

Market Research

Do market research before opening a yoga studio. Studio owners can thus discover elements that will make their studio better than the competition.

Include this information in the yoga studio business plan.

Competition Analysis: What To Look For

Competitor analysis is important, especially when it comes to pricing and finding the right location to host yoga classes. When searching for market information look for things like:

  • The projected growth of the yoga industry in your area
  • Current best practices used by most studios
  • Gaps in the market that your yoga business could fill
  • Upcoming trends that can make your studio stand out
  • What the competition is doing, but you think you can do better

Remaining Relevant

Market research helps to give studio owners a competitive advantage in the industry. This step in a yoga studio business plan never ends.

To remain relevant , use studio management software and continue to do research. Also , try to answer these questions year after year:

  • What am I looking for from my company?
  • What kind of yoga studio business do I want to run?
  • More importantly, what kind of yoga studio does the target audience want?
  • Who is the primary target audience?
  • How can I offer something different from my competitors?
  • What kind of yoga studio is missing in the area?
  • Are clients interested in that style?
  • Can I offer a range of yoga styles to attract a wider audience?
  • Will there be enough interested clients to make doing this sustainable?
  • Should I stick to one yoga style to reach a niche audience?

To decide what type of yoga and branded products to offer, follow these market research methods.

Mystery Shopping

yoga teacher business plan

Check out the competition. If there’s a yoga studio or a yoga teacher in the area check them out.

Are they teaching similar yoga styles? Learn more about them by stopping by their studio.

This will provide insight into what can set your business apart.

Social Media & Online Reviews

Check out the digital reviews that competitors have gotten. Check platforms that you would use if you were a customer searching for a yoga teacher.

For instance, check reviews using online platforms like:

Do a SWOT Analysis

yoga teacher business plan

A SWOT analysis is the best way to thoroughly research the competition. SWOT means:

  • S for Strengths
  • W for Weaknesses
  • O for Opportunities
  • T for Threats

Executive Summary

yoga teacher business plan

An executive summary is an important part of a yoga studio business plan. It highlights your yoga studio and tells people what makes the business unique.

It helps to set the foundation by listing the major elements of your yoga studio business plan.

The summary gets potential investors interested in your yoga studio. It makes them want to read the rest of the business plan.

It helps to solidify, organize, and pitch your ideas to the reader. The executive summary includes:

  • Your reason for teaching yoga
  • The types of yoga you plan to offer
  • How your yoga studio differs from others
  • The definition of the ideal customer base/ Target market
  • How the yoga studio benefits the community
  • The projected success of the business
  • Branded goods and extra services you plan to offer

After you’ve written the plan, information for the executive summary becomes identifiable. This is because the executive summary is a highlight of the rest of the business plan.

Describe Your Yoga Company

Detail how the company got started and how long it’s been in operation. Include in this description details on:

  • The type or types of yoga your studio offers
  • Additional services offered by the yoga studio
  • How your services are unique

Detailing this information outlines your competitive advantage and the company’s core elements. It identifies the benefits your business will bring, e.g. improved health of the community.

It identifies who the main students are. For example, local community members who are health conscious.

When writing the company description seek to answer these questions:

  • What makes my yoga studio different from the competition?
  • How many years of experience and training do I have?
  • Is the yoga studio located in a convenient or populated location?
  • Does the yoga studio offer training workshops or teacher certifications?
  • Does the business have a unique vibe or offer member benefits?
  • Who are the officers that hold key positions in my yoga business?

Be sure to include the company’s goals and add details about the management team.

Products & Services Offered By Your Yoga Studio

yoga teacher business plan

This is the fun part for many yoga instructors. It’s a full description of all that their studio offers and how they serve people.

Ensure that the yoga studio business plan doesn’t seem generic as this makes it hard for an investor to read it. For instance, adjust a ‘Bikram yoga studio’ business plan template to personalize the services offered.

Specify the type of classes taught. State whether there are classes for different fitness levels or age groups.

For example, the target market might be ‘affluent women’. So specify whether there are classes for subgroups, like:

  • Pregnant women
  • Yoga poses for two

In this section of the yoga studio business plan be sure to include anything that brings in revenue .

Will the studio be selling additional products? If yes, include these.

Think about all of the possible sales touchpoints of your yoga business. Describe the studio’s sales cycle, how a client journeys from discovery to membership.

Here are some relevant elements to include in this section of your yoga studio business plan:

1.The type of yoga practice/ fitness business

  • This may include Hatha, Vinyasa, Bikram, or a mix of styles

2. Yoga class name based on its purpose , for example:

  • Teacher Training
  • Series Class

Be sure to include details about the activities planned for retreats and training workshops.

3. How students book classes

  • Include details about how clients can book classes. For example, do they rent a yoga mat to reserve a space for a session?

4. What items you will sell

  • Specify what branded or general merchandise you will sell.

5. How your yoga studio collects revenue

  • Include all activities that will help make a profit – even if it’s renting out lockers.

6. Patents and licensing

  • Tell whether you are using a trademarked style of yoga or a form you created and want to license.  

Customer Analysis

yoga teacher business plan

Customer analysis is an important part of a yoga studio business plan. It helps you discover people’s interest level in yoga.

It shows which classes they prefer, their available times, and their reason for doing yoga. Analyzing potential customers impacts sales and the growth of your yoga business.

Confirm People’s Interest In Yoga

Be sure to verify that people in the planned area of operation have an interest in yoga. Analyzing the potential client base highlights what people want from a yoga business.

By doing customer analysis early in the business plan, one can discover what will motivate students to attend your yoga classes. This information can help to build your yoga business around their needs.

Determine The Target Audience

Once familiar with the general audience in the area, determine the target audience. Identify the types of people you want to market the yoga studio to.

Focus on their location, age demographic, occupation, and any challenges they may face. Think about the type of student that you want to attract, as this will impact the yearly profit.

Tailor Your Services

Plan how to market your yoga studio to the target audience. To reach a wider audience, you could offer a range of classes.

Otherwise, tailor the classes to a more niche audience.

For example, if operating in a college town, tailor classes to suit younger members. Whereas, within the retirement community, offer more restorative/gentle yoga styles.

Here are a few tips for carrying out customer analysis:

1. Identify current or potential customers

  • To gain insight, get as many details as possible about what current and potential customers want. Split them into sub-groups according to their similarities, like:
  • Motivations  

2. Identify the needs of each customer group

  • The information acquired in step one will give insight into this

3. Identify how your yoga studio business meets the needs of each customer group

  • Think about what you can do to meet their needs. What added products and services you can offer.

yoga teacher business plan

This step of a yoga studio business plan template outlines how you will attract customers and promote the yoga studio. This is important as a yoga studio will not survive if people don’t know about it.

Depending on resources and available time, there are a variety of marketing methods to attract new business. These include:

  • Building a social media following
  • Influencer marketing
  • Sponsored social media ads
  • Content marketing (blogs & videos)
  • Hosting local community events
  • Word of mouth
  • Partnership with similar non-competing businesses

Today, almost everyone is plugged in digitally. So, it makes sense to use this free advertising space to reach people.

Use creative posts to capture their attention. Engage them by uploading a regular stream of fresh content.  

yoga teacher business plan

If seeking funding from an investor, the yoga studio business plan template needs details about the sales journey .

Creating a sales roadmap is useful even if the yoga studio business plan is for personal use. It should include:

  • How customers discover your yoga studio business
  • How they enquire about your yoga business
  • Your Business’s sales points

This has to do with how customers can book classes and buy products. For example, through Facebook, Instagram, a website, in-person, or via your branded app.

  • What you plan to do to ensure customers return

This has to do with what you will do to turn a customer into a lifelong member.

yoga teacher business plan

The cost structure of the business plan depends on marketing and business location. Is the yoga studio located in a more affluent area?

What is the volume of customers that the marketing strategy pulls in? Do you operate in a space with little to no competition?

All of these are factors that help determine your prices.

There are two pricing options. A per class/ per session rate and a membership rate .

The per class/session rate is a flexible option for the students. But, a membership package is an effective strategy to ensure client retention.

A New Strategy

It’s possible to form a new strategy by incorporating both options . This can be done in two ways:

  • Offer a discounted rate for booking classes in bulk
  • Offer a discount incentive for committing to membership

Restricting customers to one pricing option could lead them to abandon your studio.

Some may prefer the flexibility of a per session cost. Others may prefer the lower rate of a membership/ loyalty package.

But, combining the advantages of both may prove to be the most profitable move.  

Funding And Financial Projections

The final part of a yoga studio business plan focuses on funding and financial projections.

Writing a financial outline helps to manage spending. It further convinces investors to fund your business.

This is the heart of your yoga studio business plan. Every other section of the business plan relies on this solid financial outline of projected costs and revenue.

In terms of costs, make a 5-year timeline of the financial obligations. This should include the following elements.

Costs Associated With Starting A Yoga Studio

The start-up costs associated with a yoga business include:

Licensing fees

  • To verify which licenses you need, check out the local yoga studio regulations in your area.
  • This includes equipment expenses, etc.
  • Sales inventory
  • Hardware & Software

Fixed Costs Associated With The Business Plan

These include:

  • Rent deposits
  • Employee salaries
  • A security system
  • Access control

Variable Costs

These include:  

  • Future advertising
  • Inventory restocking
  • Miscellaneous expenses

Another important aspect of a yoga studio business plan is the revenue projections. This is a prediction of the amount of cash the business will make monthly or yearly.

This forecast of earnings helps to calculate the cash needed to keep the business afloat.

With information about the expenses and income, you will be able to create a cash flow statement. Cash flow statements keep track of monies flowing in and out of the business.

This will help to measure the success of the yoga studio.

Yoga Studio Business Plan Templates

Here are a few examples of a yoga studio business plan template:

  • Check out  this free template for a yoga studio business plan example.

yoga teacher business plan

  • Click this link to view the Hatha Yoga Center Business Plan

yoga teacher business plan

  • Click this Yoga Studio business plan template link to get the core elements to create a winning Yoga Studio business plan.

yoga teacher business plan

  • The Yoga Lunch Box link takes you to a great yoga studio business plan template.

yoga teacher business plan

  • This Yoga Studio Business Plan Sample link is from a yoga studio business plan startup named ‘Kelly Yoga’.

yoga teacher business plan

  • A Sample Yoga Studio Business Plan Template . This link is a great example of a yoga studio business plan template. It includes a feasibility study report that one can use for free.

yoga teacher business plan

Ending thoughts on how to write a yoga studio business plan

A yoga studio business plan contributes to the success of your business. It tells clients the purpose of your business, the products/ services you offer, and why.

A yoga studio business plan will help to discover what works and what doesn’t. This will empower studio owners to set innovative goals and make changes as needed.

Running a business has its ups and downs. So, one must expect that things won’t always go according to plan.

Stay positive and don’t give up. Try to be flexible and do what you can to improve the situation.

When things start going well stay humble and enjoy the fruits of your labor. If you formulate a business plan and remain flexible, your yoga business will be a success.

Now that you know how to write a yoga studio business plan, don’t hesitate. Go ahead and write your own business plan or use one of the templates in this selection.

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If you enjoyed reading this article on creating a yoga studio business plan, you should check out this one with yoga business names .

We also wrote about other yoga-related subjects like starting a career in yoga , yoga colors to use in the studio, yoga franchises , teaching yoga without certification , yoga studio software , yoga studio owner salary (curious?), and yoga marketing ideas you could use

We also have articles on yoga websites ,  and how to start a yoga business .

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YOGA STUDIO BUSINESS PLAN: How to Write a Yoga Studio Business Plan

  • by Kenechukwu Muoghalu
  • August 13, 2023
  • No comments
  • 6 minute read

yoga studio business plan

Table of Contents Hide

What is a yoga studio business plan, table of contents, executive summary, company overview, competitive analysis, market analysis, sales and marketing , financial projections and funding, #1. get assistance, #2. be detailed, #3. personality, free example template for your yoga studio business plan, not up for the stress of writing a business plan, is it profitable to open a yoga studio, can i run a yoga business from home, how can i make money from a yoga business.

Starting a yoga studio business in the UK is a healthy form of investment, but it is more than just a love of teaching and practicing yoga; it is more about having a business plan. A yoga business plan will serve as a guide to growing your business and mapping out your goals. In this guide, you will be getting basic information on the essence of a plan and also how to make a business plan for your yoga studio. This article has also provided a free example template for your yoga studio business plan. 

In any case, if you don’t want to go through the phase of creating a plan for yourself, we also have a ready-made Yoga Studio Business Plan for your comfort.

A yoga studio business plan is more like a living document that can guide you as a road map to the growth and success of your yoga business. If your dream is to open a yoga studio, you will need more than a well-practiced crane pose or exercise. Irrespective of being just a plan, as most people would say, that plan is essential for your business. That yoga studio business plan can distinguish you from competitor studios. 

Read Also: Yoga Insurance: Teacher, Reviews, Resources (Updated!)

Having a business plan can also help you understand those goals you mapped out for your yoga studio. It will also help you analyze how to effectively grow your yoga studio. Whether you’re starting a new yoga studio or have been in the yoga business for years, a detailed and concise business plan is what your yoga business needs. Now let’s carefully analyze how to create this business plan. 

How to Make a Business Plan for a Yoga Studio

Writing a business plan requires that you include some well-detailed sections, which will require some basic information about your firm. Then, to make a business plan for your yoga studio, you need to write about how your yoga company is structured, the services and products it offers, your market analysis, and a financial plan, among others. When you are handy with this information, you can then proceed to compose a winning yoga studio business plan for yourself. We will carefully analyze these sections below.

At the very beginning of your business plan, you will start with a cover page. This cover page will include the name of your company and your contact information. 

After the cover page comes the table of contents. This section will contain the contents of your business plan. You should also include the page number for each section to aid your readers in proceeding to the section they are interested in without fuss. 

In your executive summary , you are expected to provide a clear and concise summary of your business interestingly, avoiding being boring. This summary of less than one page should not fail to contain your goals and how to achieve them, your target market, financial projections, and how unique your business is from other competitors. 

This is where you give an in-depth analysis of your yoga studio business. You will need to mention the intended size, trends, and other attractive features. You will then need to answer valid questions like, what is the industry? Who are your competitors? What are the industry’s outlook and barriers to entry? When you successfully explain these points, your reader won’t have a hard time understanding what your business stands for. 

Before starting or writing a yoga studio business plan, you need to research your competitors . You will need to know who you are up against and be able to provide key information about your major competitors. You should also analyze their known strengths and weaknesses in this section. 

In your market analysis , you will need to research your market. It is important to learn about your target market and their needs, preferences, and demographic data. You will also discover that when you monitor and understand your potential customers, it will be easier to connect with them. You will also indicate the market need and how your business aims to fulfill that need. 

Starting a yoga studio business also requires that you make a mapped-out plan for your sales and marketing goals. In the sales and marketing section, you will need to explain how you plan to boost your marketing resources to attract more audiences and convert them into long-term customers. The sales and marketing strategy you have in stock also needs to be explained in this section. It can either be through social media, creating fliers, or creating awareness online. 

In this section of your business plan, you will need to provide current and future cost projections for your business. Indicate the amount of money your business will need to be effective and efficient. You will also need to show how much profit your business can generate when it is set up. You can either include a long-term budget or a short-term budget. 

Tips for Writing Your Business Plan 

Having known how to make a business plan for a yoga studio, we will also be looking at some valid tips that can help you create a well-written plan. 

Writing a business plan can be fun, useful, and, at the same time, daunting. You don’t need to get pissed off if you find it difficult to create a business plan for yourself. If free resources and templates don’t work for you, you can get aid from advisors or choose a ready-made yoga studio business plan . 

Your business plan is not mainly for personal use, it can also be presented to potential investors, landlords, or business partners. If this is the case, then you need to have a well-detailed and professional business plan. This will allow your readers to understand the basics of your business. 

Your personality can be referred to as the heart of your company. Most readers look up that detail as well. While including numbers and essential information in your plan, do not forget to inject your personality into the plan. 

As indicated at the beginning of this article, using a well-researched and composed free example template for your yoga studio business can help actualize your plan. The essence of this template checklist is to help you start your yoga studio business on a firm foundation while taking baby steps. This means that the steps listed below should be followed in order. 

  • Become a certified yoga teacher.
  • Create a business plan
  • Build a client base
  • Choose a specific niche in yoga
  • Choose a location
  • Build an online present
  • Get an insurance 
  • Market and grow your yoga studio 

We can help you. At BusinessYield Consult, we help multiple entrepreneurs create a business plan for their yoga studio from scratch.

We understand that writing a business plan can be overwhelming and that is why we have made this yoga studio business plan just for your use. All you need to do is to include your business name, use the plan, and send us your success story. To get your copy today, click here now!

If an analysis were to be made on why some businesses fail to grow, you would discover that it is based on a lack of using a business plan. When opening a yoga studio, having a well-researched business plan is vital to the success of your business. It will serve as a road map that can help you reach your destination in no time. 

Before deciding on starting a yoga studio business, you should know that it is not a get-rich-quick investment. The first few years of a yoga studio business will require some investments and funding till your business is finally set up. You will end up having to pay for things such as studio rental, equipment, and teachers. But then the profit will come when you are fully settled and have enough customer traffic. 

Yes, you can. If you are passionate about owning a yoga studio and you don’t have enough capital for it, you can start at home. Working from home will help you explore different areas of the yoga business, and thus, if you eventually advance to a studio, you will find it easy to run. Working from home has tremendous advantages. 

There are multiple ways to make money from yoga. You can choose to perform yoga classes and offer them to colleges and corporations. Maybe you can also publish them online or start a yoga podcast. You can teach yoga online and offline or rather engage in affiliate marketing. 

Related Articles

  • Advantages of a Business Plan: Definition and What It Entails
  • EXECUTIVE SUMMARY OF A BUSINESS PLAN: How To Write an Effective Executive Summary
  • BUSINESS PLAN COVER PAGE: How To Write Your Business Plan Cover Page

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Kenechukwu Muoghalu

Kenny, an accomplished business writer with a decade of experience, excels in translating intricate industry insights into engaging articles. Her passion revolves around distilling the latest trends, offering actionable advice, and nurturing a comprehensive understanding of the business landscape. With a proven track record of delivering insightful content, Kenny is dedicated to empowering her readers with the knowledge needed to thrive in the dynamic and ever-evolving world of business.

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