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  • Marketing Personal Statement Examples

As you start your marketing journey, writing a good personal statement for marketing can make all the difference in standing out in the admission tutor’s eyes. 

To help you get inspired, we have gathered a collection of successful marketing personal statement examples from top marketing students. These examples showcase a variety of skills and achievements in the field, giving you a clear picture of what a winning marketing personal statement looks like. 

Whether you’re applying for a marketing course or related courses, these undergraduate and postgraduate examples will provide valuable insights and tips to help you create an impactful personal statement for marketing.

Marketing Personal Statement Example

My passion for marketing started at a young age, inspired by the popular TV show Mad Men and its portrayal of the advertising industry. The show sparked my interest in the art of persuasion and the power of effective communication, and I have since been motivated to learn more about the field.

During my high school years at Chew Valley School in Bath, I was the captain of the rugby team, where I developed valuable leadership skills and the ability to work well under pressure. These skills have translated well into my work experience, where I spent two summers at McDonald’s, where I learned how to be task-focused and improve my time management skills.

In terms of academics, I have taken A-Levels in English, Biology, and Chemistry. Although these subjects are not directly related to marketing, they have helped me to develop critical thinking and analytical skills, which I believe will be beneficial in my future marketing career.

My long-term goal is to become a marketing manager and to make a meaningful impact on the industry. I am fascinated by the various aspects of marketing, including market research, branding, advertising, and promotions. I am eager to learn more about these topics and to gain practical experience through internships and real-world projects. I am also interested in writing a marketing book and sharing my knowledge and insights with others who are interested in the field.

In my free time, I enjoy playing rugby and reading books. I am also an avid traveller and have visited several countries, which has broadened my perspective and exposed me to different cultures and marketing strategies. These experiences have further fuelled my interest in marketing and have given me a deeper appreciation for the global impact of the industry.

I believe that a marketing course at a UK university will provide me with the education, skills, and network to pursue my dream career. I am confident that I have the determination and motivation to succeed in the programme, and I look forward to the opportunities and challenges that lie ahead.

Recommended guides for reading:

  • How to Write a Personal Statement for a Master’s
  • How to Write a Personal Statement for a PhD
  • UCAS Personal Statement: A Writing Guide And Tips For Success
  • Tips for Writing a Personal Statement for the University
  • How to Write a Personal Statement That Stands Out
  • UCAS Application: Process and Deadlines Explained in Details
  • Personal Statement Examples UK

Undergraduate Marketing Personal Statement Example

Fueled by my fervour for marketing and backed by my hands-on experience and educational foundation, I am the ideal candidate to soar in this programme.

I first became interested in marketing while reading Seth Godin’s book “Purple Cow”. The book spoke to me on a personal level and helped me understand the importance of creativity and innovation in marketing. I was inspired by Godin’s approach to marketing, which emphasizes the need to stand out and be unique in a crowded market. This resonated with me, and I knew then that I wanted to pursue a career in marketing.

My work experience has also been a significant factor in shaping my interest in marketing. During my time at Cantell School, I worked part-time as a digital marketing coordinator for a secondary school web portal. In this role, I was responsible for creating and executing marketing campaigns, analyzing data, and maintaining a strong online presence for the school. This experience provided me with hands-on experience in the field of marketing and further solidified my interest in the subject.

In addition to my work experience, I have also been highly involved in various extracurricular activities, including playing basketball for my school’s team. I believe that my athletic background has taught me valuable skills such as teamwork, communication, and leadership, which will be useful in my future marketing career. Furthermore, my A-level studies in English, Media, and Finance have given me a strong foundation in the areas of communication, analysis, and finance, which are essential skills in marketing.

My travels around the world during my gap year have also had a profound impact on my interest in marketing. I had the opportunity to meet and interact with many people, including marketing professionals, who shared their experiences and insights into the industry. This has given me a deeper appreciation for the dynamic and ever-changing nature of marketing and has motivated me to pursue a career in this field.

Philip Kotler, another marketing thought leader, has also had a significant impact on my motivation to pursue a career in marketing. I admire his approach to marketing, which emphasizes the importance of understanding customer needs and designing strategies that meet those needs. This has inspired me to approach marketing from a customer-centric perspective and to always prioritize the needs of my target audience.

Ultimately, my goal is to become a Chief Marketing Officer (CMO) and make a significant impact in the marketing industry. I am confident that with a degree in marketing from your esteemed university, I will be well-equipped with the necessary knowledge and skills to achieve this goal.

I am highly motivated and passionate about pursuing a degree in marketing. I believe that my work experience, academic background, and extracurricular activities make me a strong candidate for your programme. I look forward to the opportunity to further develop my skills and knowledge in marketing at your esteemed university.

Postgraduate Marketing Personal Statement Example

With over three years of working experience in the marketing sector, I believe I have gained the necessary skills and knowledge to pursue advanced studies in the field.

I have been working at Grey International Marketing Agency in London, where I have been involved in a variety of international marketing campaigns for both UK and international brands. This experience has provided me with a unique opportunity to work with clients from diverse cultural backgrounds and to understand the complexities of the global market. I have learned the importance of market research, consumer behaviour analysis, and creative branding strategies in developing effective marketing plans.

As a driven and ambitious individual, I am constantly seeking new challenges and opportunities to grow. My interest in digital marketing has led me to specialize in this field, and I am now proficient in social media marketing, search engine optimization, and email marketing. I am also skilled in data analytics and use it to measure the effectiveness of my marketing campaigns and make data-driven decisions.

Additionally, my experience as a basketball player in the Baker Early College team in Oregon, USA, has taught me the importance of teamwork and leadership. These skills are transferable to the marketing sector and have allowed me to work effectively with my colleagues and clients. I have also learned the importance of adaptability and resilience, especially when faced with unexpected challenges and obstacles.

I am confident that the postgraduate marketing course at your university will provide me with the advanced knowledge and practical skills to further my career and achieve my long-term goal of starting my marketing agency. I am particularly drawn to your university’s reputation for academic excellence and its commitment to providing students with real-world experiences. I am eager to learn from the experienced faculty and to engage with my peers from diverse cultural backgrounds.

I am passionate about marketing and believe that this postgraduate course will provide me with the foundation I need to make a significant impact in the industry. I am grateful for the opportunity to share my background and qualifications with you, and I look forward to hearing back from you soon.

Thank you for your consideration.

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marketing msc personal statement

How to write a postgraduate marketing personal statement

How to start your postgraduate personal statement, dos and don’ts.

  • Use active voice
  • Ensure good spelling, punctuation, and grammar
  • Only use truthful information
  • Remain specific throughout
  • Keep sentences short and concise
  • Use paragraphing for easy readability
  • Tailor everything specifically to the university
  • Use clichés
  • Copy online examples directly, do take inspiration
  • Go off on a tangent, keep it concise
  • Copy your CV word for word, keep it interesting

marketing msc personal statement

  • October 26, 2020

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  • The University of Warwick

A guide to writing a Masters personal statement

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If you are considering postgraduate study, you will need to think about writing an application that demonstrates why you are the right candidate for the course and their university. This is where your personal statement comes in. 

You’ll already have written a personal statement for your undergraduate application, so the concept should be familiar. However, there are some things you should be aware of when it comes to writing specifically for postgraduate study. 

In this guide, we’ll explain how to write a stand-out Masters personal statement and provide you with some valuable insights from our Masters Recruitment Manager Danielle, here at Warwick Business School (WBS).

What is a Masters personal statement?

An MSc personal statement, also known as a ‘statement of purpose’, supports your application to study a postgraduate course at university. It should highlight your key skills and experience whilst demonstrating your understanding of the course and conveying your academic skills and interests.

From her experience in the Recruitment and Business Development team at WBS, Danielle gives her take on a personal statement: 

Your personal statement is your opportunity to sell yourself and differentiate yourself from any other applicant, share your passion for joining WBS and link your life experiences and skills to how you could contribute to a cohort.

How long should a Masters personal statement be?

A personal statement for postgraduate study should fit within two pages of A4. Whilst you won’t be penalised if it is slightly longer, you should always make sure the content is relevant and doesn’t repeat information elsewhere in your application. 

What do you need to prepare before writing a Masters personal statement? 

Before writing your personal statement for postgraduate study, there are a few things you should consider.

Research your options

Take the time to read through course pages and brochures. You’ll find in-depth information on what the course involves and how it might align with your career goals. Danielle explains how understanding what the course involves is key in demonstrating your suitability and passion for a course: 

All of our course webpages feature extensive information on the course modules, so take the time to show you’ve done your research in your personal statement. Your personal statement is your chance to relate yourself to our core values and demonstrate what a strong candidate you will be for one of our programmes. Ensure you also use this as an opportunity to link our programme to your future career.

Course titles should not be taken at face value. Whilst some universities will have courses with the same titles, the content will differ. You need to demonstrate you understand what the course entails and why you want to apply for a particular course as. Danielle adds:

Take time to look at the content of the course you are applying for; although course titles may be the same at different universities the course content can be different. Do your research and demonstrate this in your personal statement, showing how invested you are in studying at WBS.

Consider what you want from your studies

The range of choice when it comes to postgraduate study is vast, and it can feel overwhelming when deciding which course is right for you. 

Whilst opinions from your friends and family are important, they shouldn’t be the ultimate deciding factor when choosing a course. Ultimately you need to consider what you really want and whether it aligns with your career goals. 

Begin to prepare your application

Once you have decided which course you would like to apply for and you’ve ensured you meet the entry requirements, you will need to begin preparing your application. This includes collecting the correct documentation such as a CV, transcript, personal statement, and reference.

What should you include in a Masters personal statement?

Recruitment and admissions teams receive thousands of applications each year so it is important that your personal statement is to the point and demonstrates what they are looking for in their students. 

Danielle gives some insight into what our recruitment team looks for in a personal statement for a Masters degree:

Aim to keep your personal statement to the point by making sure you answer the following questions, addressing the key points our Selection Committee will be looking for:

  • Why have you selected this course? What are your motivating factors?
  • How do you see this course benefitting your career plans?
  • What will you contribute to your cohort?

As well as addressing these key questions, you should also include the following:

Academic achievements 

You need to demonstrate how your undergraduate study has prepared you for a postgraduate course. You can do this by highlighting specific achievements, projects and pieces of work as well as mentioning any particular topics that interest you. 

Professional achievements

If you completed any professional work experience alongside your studies, it is a good idea to mention them here. Highlight any duties, tasks and responsibilities you had to demonstrate what you gained from this work experience. 

Relevant extracurricular activities

Including information about relevant extracurricular activities you are involved in can help to give a more rounded view of you as a person. This could include volunteering opportunities and any meaningful hobbies you have. 

Transferable skills

Your transferable skills should be highlighted throughout your personal statement. The types of things you could include are presentation skills, communication skills, analytical thinking and time management. Consider what you can bring to lectures and workshops. For example, if your course involves a lot of group work, use an example where you demonstrate your experience with this.

What should you avoid when writing a Masters personal statement?

Repetition of information.

When submitting both a CV and personal statement it can be easy to fall into the trap of just repeating the same information across both documents. Your personal statement is an opportunity for you to reflect and expand on what you have stated on your CV, rather than repeating the same information.

Not providing enough context

Simply listing your achievements without providing context will not prove to the recruitment teams that you are the right candidate for the course. Provide hard evidence to back up the statements you make and try to give two or three in-depth examples, rather than several weak answers. 

Not tailoring your application to the specific university or course

Recruitment and admissions teams are keen to hear why you have chosen a specific course and why you want to attend their university. You need to provide clear examples of what excites you about their institution and how you can align with their particular values.  

What do recruitment teams look for in a Masters personal statement?

University recruitment teams and selection committees review thousands of applications each year. To ensure your application stands out, you must show that you have taken the time to prepare and research your chosen university.

Recruitment teams want to see your passion for the subject and motivations for joining their institution. Detailing your experience and the skills you can bring will help to emphasise this. Danielle also suggests not overlooking the obvious when it comes to writing a personal statement:

It may sound simple but the first answer to this question is that the Selection Committee wants to see a well written, clearly structured personal statement which demonstrates good preparation and research.

What else do I need to include with my Masters application?

The documents you need to include in your application may vary by institution and course. But generally, as well as your personal statement, you will also need to include: 

  • Academic and professional references
  • Copies of your undergraduate degree certificate and academic transcripts
  • A list of final year modules if you're still studying for an undergraduate degree
  • A research proposal (not all courses will require this)

If you are an international student, there are some additional things you will need to provide including: 

  • A copy of your passport
  • Proof of your language proficiency through either a Test of English as a Foreign Language (TOEFL) certificate, or any others that meet requirements outlined on our course pages.

When are the deadlines for Masters applications?

Deadlines for Masters programmes vary quite widely between courses and universities. Information on specific deadlines can be found on their respective course pages and postgraduate brochures . You should aim to make an application early in the cycle to ensure there are still places available on the course.

Deadlines for scholarships and external scholarships can also vary, so if you wish to apply for these, you will also have to factor in these deadlines.

Frequently asked questions

Is there an interview for masters programmes.

At WBS, there are no interviews for MSc courses. Instead, all decisions are made based on the application you submit. Your undergraduate transcript will be reviewed in depth along with your CV and personal statement.

How many Masters can you apply for?

If you are applying to a UK university, you can apply for as many courses and universities as you like. However, you should not over-stretch yourself and you should only apply for courses that you are really passionate about.

Writing an appropriately tailored application can be time-consuming and attempting to write too many could jeopardise your chances of being successful. 

Do you have to pay for your Masters application?

We require an application fee of £75 to cover administrative costs. If you're applying to multiple Warwick courses, remember each course will warrant its own application fee. 

How do I apply for a Masters degree?

We have our own application system, and you can find linked 'how to apply' sections on all of our course pages. 

------------------------

Discover our range of MSc courses at Warwick Business School

Designed for the change makers of the future, our postgraduate courses will drive you to learn, question, debate and make an impact on the world around you.

Our challenging and rewarding courses will provide you with everything you need to take your personal and professional skills to the next level. 

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Alum Sophia shares her incredible journey at WBS - dive into collaboration, new experiences, and distinct academic opportunities

MSc Management student Aditya shares his advice on balancing his wellbeing alongside studies at Warwick Business School.

WBS MSc Mathematical Finance graduate Luxmi Kiran shares his top tips and advice for future students.

Strategic Marketing Postgraduate Personal Statement

Sample Strategic Marketing Postgraduate Personal Statement

Having pursued the study of Global Business Management, I have found that my core interests lie in the field of Marketing. The MSc in Strategic Marketing offered at Imperial College Business School, I believe, offers the most comprehensive and cutting edge introduction to the deeper field. Having investigated a number of courses in preparation for applying, it is the focus on new developments, such as digital and social media, combined with an in-depth focus on the analytical aspects of marketing as it applies to real case studies that make this the right course for me.

My degree in Global Business Management gave me an excellent overview of the broader field of business administration. Specific courses throughout this degree also introduced me to the fundamentals of marketing and allowed me to undertake project work within the field. The course’s global focus, coupled with my own experiences of living, working and studying in multiple countries, also offered an international perspective on business that will allow me to adopt an international approach to marketing throughout postgraduate study. Studying in the UK presents specific challenges for those us for whom English is not our first language. My track record at Regent’s College and my previous experience at Ashbourne College also demonstrate that I have obtained the necessary language and study skills to overcome these.

In addition to studying within the UK, I have also worked within a voluntary role with Age Concern, which has helped me to hone my administrative skills within an employment context. Building on skills I gained through a previous administrative role at Verso M, a Russian construction company, these two positions not only offered a chance to implement some of my theoretical knowledge of business processes in a practical context but also honed transferable skills in time management, teamwork and communication that will all prove useful throughout postgraduate study.

I have always shown a similar flair for both teamwork and leadership throughout my previous study and have made sure to become involved with extra-curricular projects whenever possible. As the International School of Tomorrow (ISOT), I was Vice President of the Student Council and Coordinator of the Press Association, while during my time at Regent’s College I was President of the Event Organising Committee. I am greatly excited by the MSc course’s proposed emphasis on group work and believe that these extra-curricular and employment experiences will allow me to make the most of working with fellow students to undertake the kind of debates that would take place in real life scenarios. Learning to work with others and share skills and opinions is essential to providing effective marketing solutions and I look forward to building on my previous skills in this area prior to entering the profession.

As you may imagine of someone with such a long-standing academic interest in marketing and business, I also use my spare time to keep abreast of developments within the field. I subscribe to Harvard Business Review and The Economist and have always taken every opportunity to develop skills within business outside of the curriculum, such as attending a training weekend at Barmley Lakes Learning and Development Centre.

Having gained an awareness of the key position that Marketing plays in the performance of any business, I believe that I fit the profile of the ideal applicant for this course. I am ambitious, motivated and eager to learn, with an academic and employment background in business administration and an entrepreneurial spirit. The intellectually challenging environment of Imperial College, coupled with strong links with industry, would seem to provide the ideal springboard to translate my aptitudes and interests into a successful career in the field.

This example Strategic Marketing Postgraduate personal statement is here to provide some inspiration in the writing of your own statement.

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Top 10 Personal Brand Statement Examples To Follow

Maddy Osman

Updated: March 11, 2024

Published: June 18, 2023

In a 2022 personal branding trends study, most respondents said they consider personal branding an essential component of work and their everyday life. 

what is a personal brand statement

It found that 75% of Americans trust someone with a personal brand, and 63% are likely to buy from someone with a personal brand. 

As an entrepreneur who is always on the lookout for customers or potential investors, you know that trust is key. Developing a personal brand for yourself can be an effective tool to help grow your business.

What is a personal brand statement?

A personal brand statement is a couple of sentences that highlights your unique skills and experience. It’s meant to be a quick introduction to people who discover you online because it summarizes what you can offer them.

Basically, it’s a catchphrase, tag line, or elevator pitch for you as a professional individual. While it showcases what you do professionally, you can also display your personality.

Why leaders should have a personal brand statement

You make a better first impression.

As the saying goes, “You only have one shot to make a first impression.” The challenge for entrepreneurs is that you don’t always know when that opportunity arises, as many first impressions happen online.

When a potential client or investor hears about you, their first instinct is to look up your social media profiles. If you’ve got a clear and well-thought-out personal brand statement, you’ve got a better chance at making them stick around for second and third impressions.

You can establish yourself as a thought leader

Thought leadership is a powerful content marketing tactic that can help you reach bigger audiences and generate leads for your business. When you’re known as a leader in your particular industry, that automatically gives you a higher level of credibility. 

A personal brand statement can strengthen your thought leadership strategy by clearly stating your area of expertise.

You can create networking opportunities

Whether you’re looking for top talent, new clients, or potential investors, networking is half the battle. 

Personal brand statements make it easy for potential connections to understand exactly what you do and what you value. Without it, you may miss out on opportunities simply because they didn’t know that you had something relevant to offer them.

Best personal brand statement examples for leaders

“bilingual creative who lives at the intersection of business & design.” —chris do.

marketing msc personal statement

Source: Chris Do’s LinkedIn page .

Chris Do is a multi-hyphenate: a designer, creative strategist, public speaker, founder, and CEO of The Futur, an online education platform.

What makes it great : Because he wears so many hats, Do’s personal branding statement is better than trying to explain everything he does.

“Helping people find their zen in the digital age.” —Shama Hyder

marketing msc personal statement

Source: Shama Hyder’s homepage .

Shama Hyder is the founder and CEO of Zen Media, a marketing and PR firm. She’s also written a book about digital marketing .

What makes it great : Hyder’s brand statement is an attention-grabbing play on her company’s name and showcases one of her key values: making clients feel a sense of calm in a fast-paced digital world.

“Write better sales emails faster with our in-inbox coach.” —Will Allred

marketing msc personal statement

Source: Will Allred’s LinkedIn page .

Will Allred is the co-founder of Lavender, an AI-powered email software startup.

What makes it great : Brooklin Nash, CEO of Beam Content, shares, “In one sentence, Allred captures the entire focus of his social presence: to help salespeople write better emails faster while demonstrating his authority and sharing his product in the second part of that headline.”

“Keeping it awkward, brave, and kind.” —Brené Brown

marketing msc personal statement

Source: Dr. Brené Brown’s homepage .

Brené Brown has a Ph.D. in sociology and is the author of several books that cover topics like shame, vulnerability, empathy, and courage.

What makes it great : Dr. Brown’s personal brand statement embodies her mission statement of encouraging people to embrace their vulnerabilities by sharing her own.

“Empowering ridiculously good marketing.” —Ann Handley

marketing msc personal statement

Source: Ann Handley’s homepage .

Ann Handley is a digital marketing expert and bestselling author. Her company helps marketers get tangible results.

What makes it great : Sharon Jonah, creative director and founder of digital marketing agency Buzz Social, shares, “In four words, we understand what Handley does, how she does it, whom she’s speaking to, and how she speaks.”

“Still just a girl who wants to learn. Youngest-ever Nobel laureate, co-founder @malalafund and president of Extracurricular Productions.” —Malala Yousafzai

marketing msc personal statement

Source: Malala Yousafzai’s Twitter profile .

Malala Yousafzai is the youngest Nobel laureate and an activist whose fund aims to remove the barriers to female education around the world.

What makes it great : Her bio highlights her impressive achievements with language that makes her sound relatable. 

“Marketing. Strategy. Humanity.” —Mark Schaefer

marketing msc personal statement

Source: Mark Schaefer’s homepage .

Mark Schaefer is an educator, speaker, marketing consultant, and author. He’s developed corporate marketing strategies for brands like Microsoft, IBM, and AT&T.

What makes it great : “It’s subtle, concise, and creative. It describes what Schaefer does, what he focuses on, and his unique and distinguished approach,” says Omer Usanmaz, CEO and co-founder of mentoring and learning software Qooper. 

“Empowering successful women to take control of their finances.” —Jennifer Welsh

marketing msc personal statement

Source: Jennifer Welsh’s LinkedIn profile page .

Jennifer Welsh founded Money School, a digital course that teaches women about personal finance. What makes it great : Welsh’s strong personal brand statement says exactly what she does and whom she does it for. 

“Let’s make Excel the solution, not the problem.” —Kat Norton (Miss Excel)

marketing msc personal statement

Source: Miss Excel’s homepage .

Kat Norton (known as Miss Excel) became famous on TikTok for her bite-sized Microsoft Excel tutorials. She now offers Excel courses on her website.

What makes it great : Norton’s clever statement shows that she understands her audience's problem and highlights her personality.

“‘The Customer Whisperer.’ I help marketers discover the hidden reasons why customers buy so they can become un-ignorable.” —Katelyn Bourgoin

marketing msc personal statement

Source: Katelyn Bourgoin’s LinkedIn page .

Katelyn Bourgoin is a creator and serial entrepreneur who founded a branding agency, a mentoring platform for female entrepreneurs, and a restaurant consulting firm. She trains entrepreneurs to uncover what makes their products “un-ignorable.”

What makes it great : Bourgoin’s clever branding statement effectively tells marketers that she can help them understand their customers better and make their brands memorable.

How to write a personal brand statement

Writing an effective personal brand statement can be tough because it requires you to be catchy yet compelling. It should give audiences all the necessary information in a sentence or two.

Here are some tips for writing your own:

Think about your unique value proposition

A unique value proposition (or unique selling point) is what makes you different. It tells people why they should try your product or service, network with you, or invest in your business.

Tip : Identify your core values, goals, and strengths.

If you don't know what those are, ask yourself:

  • Why am I building my brand?
  • What do I want my audience to know me for?
  • How do I do things differently?
  • Do I have a distinct skill set, experience, point of view, or passion?
  • What value do I bring to my audience?

Keep it short and sweet

Your brand statement should be simple and easy to understand. 

The goal is to have someone look at your profile or website and immediately understand who you are and what you do, so keep it brief. Keep in mind that you don’t need full sentences either. 

Start by writing one to three sentences that outline what you do, for whom, and how you do it. You can also add a sentence about values. 

Then, look at different ways you can shorten them. Or pick out the most specific and impactful words and see what happens when you simply list them. 

Showcase your personality

Injecting your personality empowers you to share what you do without being bland or boring. Being authentic also helps attract like-minded customers, investors, and peers. 

At the end of the day, there are other people out there who may offer similar services or solve the same problems for your target audience. Your personality can set you apart.

“Don't be afraid to inject a bit of humor, quirkiness, and passion. It’ll help make you more memorable and help you stand out from the crowd,” says Usanmaz.

Ideally, you want customers to know what you do and get a little taste of what it will be like to work with you.

A personal brand statement conveys your mission, differentiates you from competitors, and attracts your target audience. Use these tips and real-life examples of personal brand statements to inspire you to write your own.

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Personal statement example business mangement with marketing personal statement.

Submitted by Maryam

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Business Mangement with Marketing Personal Statement

The use of business management is something we are all exposed to throughout our day to day lives, regardless of whether or not we're aware of it. Without it, the businesses behind our everyday products and items couldn't run smoothly and provide the services they provide for us. A business related degree is extremely useful and gives multiple options in which career path to take. When researching which degree to pursue, it stood out to me as I demonstrate a strong understanding of business, which I hope to expand through a degree. Management holds the key to unlock doors for any businesses, and it fascinates me just how many aspects make up business as a topic.

The versatility of a degree involving business draws me towards the subject and I take a strong interest in marketing which I know is an important aspect of any business , I have began to become familiar with what marketing entails through studying business studies, where marketing is introduced. Since I began to study business, I knew it was the area in which I would like to research further and hopefully pursue a career in. I take an interest in being a managing director or marketing director and I hope either of these career choices would help me to further improve my leadership skills as well as teaching me my strengths and weaknesses , I would love to expand my knowledge through studying management and fulfil this role. Although these career paths appeal to me, my options remain open and look forward to seeing if there is any career role which would be more appropriate for me.

By studying A-Level business I've gained analytical skills alongside problem solving skills and obtained a deeper understanding of marketing, and what goes into branding as well as the ins and outs of business . Business studies has given me an insight into the world of business as well as marketing and some knowledge about what marketing entails, which I hope to expand through my degree. I also study sociology and financial studies. Sociology gives me a deeper insight into what goes on in society, which is extremely useful, from sociology I have also gained a deeper understanding of how people think, which would be a lot of help when finding out what appeals to the general public, to help in finding the best marketing strategy for a brand or product. Financial studies has helped me begin to understand the ins and outs of how businesses manage money. Over summer of 2016, I spent 5 weeks completing the National Citizen Service and graduated from NCS in September 2016. Here I gained a further understanding of what team work on a daily basis entails and how to work collectively in new environments with different people surrounding you. I hope to develop these skills as they're useful in the corporate environment I wish to enter. As a team we volunteered for the charity open door MK who work towards eradicating homelessness in Milton Keynes; I also plan to be an NCS team assistant in summer of 2018. My engrossments lie within real life documentaries, music and reading.

My spare time is often utilised by making or fixing garments, or listening to live music as I have an appreciation for the voice of an artist and I hope to join a musical society or even help to create one . My occupation with documentaries means I have a widened understanding of different lifestyles and cultures around the world and how others live, which gives me more appreciation of the opportunities I've been given, thus building my work ethic. My love for reading means I gain information from the pastime and I'm using this passion to assist myself in learning French which is a goal I've set for myself to do before the year ends . Since entering sixth form my mind is in non-identical from the mind-set I had during my GCSE's. now more than ever, I am determined to reach my full potential and with hard work and an improved work ethic I hope to achieve my goal of graduating with a first class degree.

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What’s a personal statement for college.

Senior Associate, JPMorgan Chase

marketing msc personal statement

As you complete your college applications, whether it’s through the Common App or by individually applying, you’ll likely come across prompts in the application that ask you to write about yourself. Think of it as an opportunity to introduce yourself to the admissions committees of the schools you’re applying to in a different way than the insights recommendations and your transcript can provide.

Sometimes called an admissions or application essay, a personal statement, or a statement of purpose, what’s typically being asked for is information about your background, experiences, accomplishments, future goals, and any challenges or obstacles you may have had to overcome. Because of that, when it comes to any personal statements you write for college applications, the aim is usually to showcase your personality, interests, and character in a compelling and authentic way.

Keep reading for more information about personal statements, the prompts to expect, and some tips for mastering this part of a college application.

When will you have to write a personal statement during the college application process?

Many college applications require a personal statement of some kind. For applications submitted through the Common App, a personal statement is a required component for nearly all colleges and universities that use the platform. The Common App allows students to write one comprehensive essay that’s sent to all colleges they’re applying to through the system. This means you’ll write just one personal statement, which will be part of every college application you submit through the Common App. Some colleges might ask for additional shorter essays, known as supplemental essays, on top of this, so be prepared for those asks.

Many scholarship applications also require at least one personal statement or essay as part of the application process. Like college applications, scholarship personal statements provide an opportunity for applicants to showcase their qualifications, experiences, and personal motivations. A personal statement for a scholarship application often serves as a way for applicants to demonstrate their merit, express their career and educational goals, and explain how they’d benefit from and contribute to a scholarship program.

How can your personal statement impact your college applications?

Your personal statement can have a significant impact on your college applications in several ways:

  • Demonstrating your character and personality: Your personal statement offers admission committees insight into who you are beyond your grades and test scores. It can showcase your values, motivations, and unique qualities, helping to paint a more comprehensive picture of you as a prospective student.
  • Highlighting your achievements and experiences: It allows you to discuss your academic accomplishments, extracurriculars, and any challenges you’ve overcome. This can demonstrate your potential for success and your ability to contribute to a campus community.
  • Conveying your passion and commitment to a particular school: A personal statement allows you to articulate your academic and career goals and connect them to your reasons for applying to a specific college or program. Admissions committees are looking for students who are genuinely interested in and committed to their educational and personal growth, along with being excited to attend their school.
  • Setting you apart from other applicants: A well-crafted personal statement can help you stand out among applicants with similar academic credentials. It allows you to showcase what makes you unique.
  • Addressing any weaknesses or challenges: If any aspects of your application may raise concerns to the admissions committees, such as a lower grade point average (GPA) in a particular semester, your personal statement can allow you to provide context and explain any extenuating circumstances. This can help mitigate potential red flags in your application.

How do you know what topic to write about in your personal statement?

Over 1,000 U.S. colleges accept the Common App, so many students will be choosing from among the Common App’s seven essay prompts.

Below is the list of essay prompts from 2023-24 Common App :

  • “Some students have a background, identity, interest, or talent that is so meaningful they believe their application would be incomplete without it. If this sounds like you, then please share your story.”
  • “The lessons we take from obstacles we encounter can be fundamental to later success. Recount a time when you faced a challenge, setback, or failure. How did it affect you, and what did you learn from the experience?”
  • “Reflect on a time when you questioned or challenged a belief or idea. What prompted your thinking? What was the outcome?”
  • “Reflect on something that someone has done for you that has made you happy or thankful in a surprising way. How has this gratitude affected or motivated you?”
  • “Discuss an accomplishment, event, or realization that sparked a period of personal growth and a new understanding of yourself or others.”
  • “Describe a topic, idea, or concept you find so engaging that it makes you lose all track of time. Why does it captivate you? What or who do you turn to when you want to learn more?”
  • “Share an essay on any topic of your choice. It can be one you've already written, one that responds to a different prompt, or one of your own design.”

Beyond the prompts from the Common App, which many students utilize, some schools may have their own applications with their own prompts or supplementary prompts that they expect students to complete.

For instance, at Yale University , one of the school’s supplementary prompts is: “Tell us about a topic or idea that excites you and is related to one or more academic areas you selected above [on your application].” At Amherst College, one of the supplementary questions is: “In what ways could your unique experiences enhance our understanding of our nation and our world.”

What makes a good personal statement for a college application?

A lot goes into writing a strong personal statement for college applications.

Hafeez Lakhani of educational coaching firm Lakhani Coaching told the New York Times to think of it like this: “Every college is like a dinner table. What will make you the most interesting contributor to that dinner table conversation? What will make you help everyone else have a more interesting experience?”

Lacy Crawford, a former independent college application counselor and author of Early Decision, told USA Today : “These essays should read like smart, interesting 17-year-olds wrote them. A sense of perspective and self-awareness is what’s interesting...I think most students are torn between a pathway dividing a diary entry and a press release. It’s supposed to be a marketing document of the self.”

Here are a few tips to make the most of a personal statement.

  • Tell a story: Use the space to showcase your personality, interests, personal values, life experiences, and even your sense of humor. Don’t just use it to regurgitate your accomplishments, which can be gleaned from your high school transcript and other parts of your application.
  • Consider emphasizing your volunteer work and other community work: Many college admissions offices look for students who are active in their communities, be it volunteering or in different ways. The personal statement is a good place to emphasize how you’re making the world a better place.
  • Emphasize any extra work you’ve done to dive into your field of interest: Be it internships, college-level courses at a community college, or extracurricular activities, anything that shows you’ve done extra work to explore your chosen field of study will help to emphasize your passion. Tie this passion to why you’re particularly excited about attending a particular school, and you may have a winning formula.
  • Make sure you check grammar and spelling: You don’t want to write a great essay and let a few grammatical and spelling errors get in your way. Read and re-read your essay to check for spelling and grammar, and get a few people you trust to help you proofread your work as well.

Final thoughts

A strong personal statement can make a positive impression on admissions officers and contribute to a well-rounded and compelling college application. It allows you to showcase your strengths, demonstrate your potential, and express your genuine interest in the college or program.

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marketing msc personal statement

Personal statement - MSc International Management

  • Sample personal statement

marketing msc personal statement

07 July, 2022

Personal statement - msc international management share.

  • 12 May, 2013

I am keen to pursue MSc International Management at University of Brighton. By researching the course curriculum available at university website, I become to know that this course helps students to develop the global business knowledge which will help me to achieve my future career goal. Moreover, I believe getting a chance to pursue my study career in thisUniversity will progress me both professionally and intellectually. Besides the opportunity to apply my theories and ideas in practice will benefit me to enhance my skills and to achieve a deeper understanding of the field of InternationalManagement.

According to my research I have found that this course will be the perfect opportunity for me to continue to hone my communication and management skills, empowering me to be a more powerful and confident leader. Through hands-on exercises and projects designed to closely mimic those that I will encounter in my future career, this program will provide me with the accurate training and preparations I need to handle such tough challenges in the future. I believe this MSc will provide me with the knowledge of business concepts as well as the understanding of the matters that I will need to become a successful business professional. Intuition alone is not good enough to run a business. I believe that a strong business education is very crucial to successful business management in this Modern age, for this reason I hope to be able to acquire an MSc International Management. Moreover, my previous academic qualifications will give me an upper hand to obtain better score in this course. If I can successfully complete the course, it will create a platform for me to explore different career opportunities such as Policy advisor or analyst, Management analyst, public relations (PR) account executive and Compliance officer. For this reason, this MSc International Management will be the right choice for my future career progression.

Following my SSC and HSC I studied Bachelor of Business Studies from National University, Gazipur, Bangladesh in May 2012. Then I studied Master of Business Administration in HRM from Southeast University, Dhaka, Bangladesh in September 2014. Later on, I started my working career as a HR officer at Nassa Group in December 2014. I am still working with this company, and it was really a fascinating experience for me to work with them. My work experiences have led me to identify all my potentials including my strengths and weaknesses. I have also come to understand the need to be well equipped with the knowledge in the field of business. For this reason, I have decided to continue my further study with this course at University of Brighton.As I have gained a lot of experiences it will be easier for me secure a suitable position in if I have this degree.

University of Brighton offers International Leadership and Management, International Logistics and Finance, Sustainable Strategic Management, Managing Organisational Behaviour, Marketing in an International Context, Research Methods for master’s degrees and Management Integration OR Work Experience. Moreover, I will also have an opportunity to study some of the optional modules which include Entrepreneurship and New Venture Planning, Consultancy or Business Solutions in Action. All the modules are highly demanding and suitable in today’s business world.

I am determined to continue my study in this course in the UK as the study environment in my country is quite different and we get to study with only the national students. Furthermore, the political chaos makes it harder for students to get the degree without any delay. On the other hand, the UK has a great multicultural and diversified student community which is an opportunity for me to learn with lot of students from different nationalities. UK education brand is highly respected by employers in our country as UK degree prepare graduates with academic competencies, developed personal and professional skills that are imperative for organizational success. The transferrable skills graduates carry forward from UK are pivotal for transforming organisational growth and gain competitive advantages. This is also a reason to study again in UK. In a recent Survey of International Graduate Outcomes 2019 by Universities UK International produced by iGraduate shows that 82% international graduates say that their UK degree are worth the financial investment and similar number of graduates say they are satisfied or very satisfied with their careers. Nearly 83% feel that UK degree has helped them to get jobs. These aspects have driven my ambition to gain the degree from a UK institution.

The University of Brighton is a public university dependent on four campuses in Brighton and Eastbourne on the south shoreline of England. Brighton University is known all through the world as a result of its great courses and dedication to instruction quality and execution. It has a boundless number of excellent mentors where I can arrive at the equivalent precise top-quality training. Moreover, The University of Brighton is ranked as a top 5 university for world-leading research impact in business and management studies (REF 2014). I can discover my desired course I need in this University. University of Brighton is one of the first UK universities which use Job Teaser, a new online placements system presenting placement options in the UK and Europe, which gathers together all the job opportunities, events and resources I will need to help me with my professional development. Also, I found one more unique feature which is Bee purple event that run throughout the academic year which that will improve my employability and help me grow a successful business. I will look no further if I get this opportunity to study at University of Brighton.

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Digital marketing personal statement example.

“Business has only two functions- marketing and innovation”. This famous quote by Peter Drunker points out the essential role that marketing plays in any economics entity. It holds such power that can greatly influence the view of consumers towards a brand without their notice. Marketing also appeals to me as an art, a combination of great originality, vision and acumen. My curiosity for marketing was first started in the second year of university and since then, it has created a growing passion for exploring its multi-aspect and dig deep into the nature of marketing.

My major in Business Administration offers me a solid ground in business management, including general concept and idea about the study of marketing. Consumer theory and Internet marketing are my two favorite section during marketing lectures. I am able to master analytical method and critical thinking through regular exploring of case study and projects. Motivated by the passion for marketing, I apply all skills and knowledge in conducting a quantitative research on Communication on Social Media and my thesis became quite a success. It received high score and positive comments from my supervisor, reinforcing my determination to pursue higher study.

University activities also helps me gain lots of experience in teamwork. School events organization, class assignments and representations have enhanced my skills in cooperating and social interacting. I can become a great partner to energetic and passionate colleagues. Nevertheless, in need, I am as well capable of becoming a good leader. My linguistic ability in English and German is also an advantage for me to work in a more dynamic and international position.

During summer vacation, I work as an English tutor and attend voluntary event at local university. These jobs give me opportunities to engage in a lot of planning, organizing and presenting in front of the crowd, from which I slowly gain confidence and self-recognition. In addition, I gain useful insight of the manufacturing and retail segment being an apprentice in a mechanical company. My duty involves not only in bookkeeping but also in customer service. Hence, I get to meet a wide range of clients and learn what the customer want as well as how to fulfil their need to generate optimal returns. Under intensive pressure and competitive environment, I grow to be more independent and proactive at work.

Since a very young age, I have taken interest in drawing and reading. I love drawing and have joined some basis courses during high school. Drawing puts my mind at ease and serves as an outlet for my ideas and imagination. Reading is another passion of mine. I read books to relax but most of the time, I find it enjoyable finding the hidden meaning behind the shallow surface of a story. By doing so, both my creativity and critical thinking are polished up. A great deal of my comprehension in marketing is the result of self-reading. My taste in reading is eclectic, ranging from scientific book, economics articles to romance novel. Some of my favorite are Gone with the Wind, Sans famille and my must-read book: Selling the Invisible by Harry Beckwith. Reading trains my patience and focus and as a result, improves my working efficiency.

Like other marketers, I am well-aware of how digital technology has changed the way seller and consumer communicate. By greatly strengthen the power of marketing, digital media has become irreplaceable in the modern industry. With a strong drive to success, I am convinced that a master in digital marketing is the best option to pursue in-depth understanding of my future career. Choosing to study at A University is the decision that I have put a lot of thought to. With a reputation in business teaching, A University offers great facility and marketing teaching program. Moreover, the high proportion of international students creates a dynamic and diverse environment. Both thing combined, I am determined that A university is the best destination for me to advance practical and theoretical skills while enjoying multicultural campus.

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Press Release

Sec charges two investment advisers with making false and misleading statements about their use of artificial intelligence.

FOR IMMEDIATE RELEASE 2024-36

Washington D.C., March 18, 2024 —

The Securities and Exchange Commission today announced settled charges against two investment advisers, Delphia (USA) Inc. and Global Predictions Inc., for making false and misleading statements about their purported use of artificial intelligence (AI). The firms agreed to settle the SEC’s charges and pay $400,000 in total civil penalties.

“We find that Delphia and Global Predictions marketed to their clients and prospective clients that they were using AI in certain ways when, in fact, they were not,” said SEC Chair Gary Gensler. “We’ve seen time and again that when new technologies come along, they can create buzz from investors as well as false claims by those purporting to use those new technologies. Investment advisers should not mislead the public by saying they are using an AI model when they are not. Such AI washing hurts investors.”

“As more and more investors consider using AI tools in making their investment decisions or deciding to invest in companies claiming to harness its transformational power, we are committed to protecting them against those engaged in ‘AI washing,’” said Gurbir S. Grewal, Director of the SEC’s Division of Enforcement. “As today’s enforcement actions make clear to the investment industry – if you claim to use AI in your investment processes, you need to ensure that your representations are not false or misleading. And public issuers making claims about their AI adoption must also remain vigilant about similar misstatements that may be material to individuals’ investing decisions.”

According to the SEC’s order against Delphia, from 2019 to 2023, the Toronto-based firm made false and misleading statements in its SEC filings, in a press release, and on its website regarding its purported use of AI and machine learning that incorporated client data in its investment process. For example, according to the order, Delphia claimed that it “put[s] collective data to work to make our artificial intelligence smarter so it can predict which companies and trends are about to make it big and invest in them before everyone else.” The order finds that these statements were false and misleading because Delphia did not in fact have the AI and machine learning capabilities that it claimed. The firm was also charged with violating the Marketing Rule, which, among other things, prohibits a registered investment adviser from disseminating any advertisement that includes any untrue statement of material fact.

In the SEC’s order against Global Predictions, the SEC found that the San Francisco-based firm made false and misleading claims in 2023 on its website and on social media about its purported use of AI. For example, the firm falsely claimed to be the “first regulated AI financial advisor” and misrepresented that its platform provided “[e]xpert AI-driven forecasts.” Global Predictions also violated the Marketing Rule, falsely claiming that it offered tax-loss harvesting services, and included an impermissible liability hedge clause in its advisory contract, among other securities law violations.

Without admitting or denying the SEC’s findings, Delphia and Global Predictions consented to the entry of orders finding that they violated the Advisers Act and ordering them to be censured and to cease and desist from violating the charged provisions. Delphia agreed to pay a civil penalty of $225,000, and Global Predictions agreed to pay a civil penalty of $175,000.

The SEC’s Office of Investor Education and Advocacy has issued an Investor Alert about artificial intelligence and investment fraud.

The SEC’s investigations were conducted by Anne Hancock, HelenAnne Listerman, and John Mulhern under the supervision of Kimberly Frederick, Brent Wilner, Corey Schuster, and Andrew Dean with the Division of Enforcement’s Asset Management Unit. Ragni Walker, Thomas Grignol, and Peter J. Haggerty of the Division of Examinations and Roberto Grasso of the Division’s Office of Risk and Strategy assisted with the investigations.

More About This Topic

  • Video - SEC Chair Gary Gensler on AI Washing
  • Video - SEC Enforcement Director Gurbir Grewal on AI Washing

Related Materials

  • SEC Order - Delphia
  • SEC Order - Global Predictions

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    The order finds that these statements were false and misleading because Delphia did not in fact have the AI and machine learning capabilities that it claimed. The firm was also charged with violating the Marketing Rule, which, among other things, prohibits a registered investment adviser from disseminating any advertisement that includes any ...