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How to write an NZ cover letter (with examples and templates)

Along with your CV, a cover letter is essential to any NZ job application. Let's get you started.

Every New Zealand job application should include a cover letter.

This document is key to showing an employer you’re serious about their vacancy, and for demonstrating what you bring to the table . Despite its importance, many people aren’t sure how to write a cover letter – and their applications suffer as a result.

That’s why we’ve created this guide, giving you advice on everything from what to include, to how to lay it out.

We’ve also snuck in a few examples to make life even easier for you … aren’t we nice?

Cover letters vs. CVs: what’s the difference?

To understand the role cover letters play in job applications, it’s important to realise how they differ from CVs:

1. Purpose:

CVs give a broad picture of you as an applicant – providing details such as educational background and employment history . By contrast, a cover letter targets why you want this specific role, and how your skills and experience make you a great candidate.

While there will be areas of overlap as you select qualifications or abilities to draw out in your cover letter, it definitely should not be an elongated version of your CV.

An NZ cover letter should be no longer than one page, while CVs are usually between one and two.

The most obvious visual difference between these documents and CVs hinges around bullet points.

While your CV should be a bullet point bonanza, cover letters favour full sentences. That’s not to say you can’t have any bullets in a cover letter, just use them more sparingly.

You should include a cover letter with every job application.

What to include in a cover letter

1. your contact info, the date and the business’ address.

At the top of your cover letter should be:

• Your full name, contact details and home address
• The date you submit the application
• The business’ postal address

It should look like this:

Head up your cover letter like this.

2. Your opener

People worry about how to start a cover letter , but there’s a simple formula and structure for getting this right:

Make it personal : start with ‘dear’, and address it to a person – i.e. the hiring manager. If their name isn’t in the job listing, try a good old fashioned stalk of the company website, or ring the business and find out. ‘To whom it may concern’ is a no go.

Make it clear : organisations often list multiple vacancies at a time, so make it obvious which position you’re applying for. A sentence like, ‘I’m writing to apply for the Marketing Assistant role, as advertised on Trade Me Jobs’, will do the trick.

Make it punchy : next, add a snappy one-liner summing up why you’re interested in the role and what you’d bring to their business. Remember, you can go into more detail in the interview itself. For example:

3. Why them

A common cover letter mistake is to only focus on yourself. Before choosing you, employers want to know why you’re choosing them. This helps sort candidates who are genuinely passionate about their organisation from those who are mass applying to anything and everything.

Warning : this section is not about inflating the hiring manager's ego by flattering the company – be positive, but be thoughtful.

Now, it’s time to sell yourself.

This section of your cover letter is where you highlight your most relevant skills and experience.

You can draw on anything from previous work experience to certificates and qualifications. The important bit is linking whatever you mention to the job – simply listing skills is not the answer.

To do this effectively, you need to carefully study the job ad and identify what capabilities the employer values most. If your Trade Me Jobs Profile is up-to-date, you can then quickly skim your skills and experience to find those which most closely match the job description.

Top tip: the more detail you can give, the better. Helped raise sales? Great. Helped raise sales by 6%? Even better.

If you want to add some extra skills or information to this section, a bullet point list is a good option. Note : only do this after introducing your headline examples in full sentence form, as above, and keep your list to three or four concise bullets.

5. Signing off

The end of your cover letter should (politely) prompt the reader to get in touch with you to arrange the next steps. Make sure you end on a high, and continue the energy from earlier in your closing sentence, for example:

How to format a cover letter

With your content sorted, it’s now about nailing the visuals. Cover letters are usually easier than CVs in this regard, as they’re laid out like a traditional letter. However, there are a few things to bear in mind:

• What font should I use? Keep it simple, and the same as on your CV. If your font is hard to read, or too small, the letter will end up in the wrong pile.
• How long should a cover letter be? New Zealand cover letters should be under one page long.
• Should I use paragraphs? Would you read huge, unbroken chunks of text? We doubt it, so make sure to break up your cover letters into paragraphs.
• What are the correct cover letter margins? Leave these at their default setting so your cover letter has plenty of blank space, and doesn’t look crowded.

All done? Not quite.

Perhaps the most important stage of cover letter writing is proofreading. After all that hard work, you don’t want a few silly typos or poor punctuation letting you down.

So check it yourself, then get someone else to have a look, then have a final glance.

Once you’re happy, it’s time to attach it to your application, and hit send.

Al Hall is a regular contributor at Trade Me Jobs and Trade Me Property. He’s dedicated to helping people succeed in their aspirations to find their dream job and place to live.

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The importance of cover letter, what is a cover letter.

Let’s go back to basics – what is a cover letter? A cover letter acts as a personal introduction in a professional setting. Usually, it’s a separate document that you attach to a job application along with your CV. You should use it to demonstrate your personality and summarise why you are the right person for the job, so the reader can consider the rest of your CV with this set up in mind.

Follow our tips for how to write a cover letter or download our cover letter template.

Why write a cover letter? 

The idea for writing cover letters for your resume is simple: it needs to be engaging enough for an employer to read to feel compelled to find out more about your skills and experience in your resume, before (hopefully) calling you in for an interview.

Not all candidates make the effort to write a tailored and personalised cover letter, so by making sure you write a cover letter that answers specifics needs in the job ad, it’ll help separate you from other applicants. In turn, giving you a greater likelihood of being shortlisted for an interview.  

Download your Cover Letter template 

Enter your details below to download your Cover Letter template:

How to write a cover letter | Video | UB

Cover letter advice.

Recruiters & hiring managers often receive hundreds of applications for each job. You need to start with a great cover letter to gain attention. Learn how with this video from Hays.

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Content Block - Cover Letter | UB

How long should a cover letter be , how to write a cover letter | 3rd content block | ub, cover letter format, how to write a cover letter | 4th content block | ub, 1. do your research, 2. address your cover letter to the right person, 3. how to start a cover letter write an attention-grabbing introduction, 4. add evidence of your successes  , 5. highlight key skills, 6. sign off professionally, 7. review your cover letter , how to write a cover letter | 5th content block | ub, what not to include in a cover letter, excessive details, repeat your cv, don’t write in the third person, can ai write the perfect cover letter, how to write a cover letter | 6th content block | ub, final tips around how to write a cover letter.

• Keep it succinct and relevant to the job you’re applying for. Your cover letter should not exceed five paragraphs. 
• State what your motivation is behind your application. 
• Just as you would in your CV,  use strong verbs  to demonstrate action and accomplishments, such as ‘organise’ or ‘supervise’. 
• Optimise the subject line. Also check the job description again, in case the employer asks applicants to include something specific in the subject line. 
• If you are applying for a job online rather than email, consider putting your cover letter and resume into the same document so they don’t get separated. 
• Remember, our cover letter template is free to download and can be used as another way to capture the attention of a recruiter or hiring manager and encourage them to more closely review your resume. Good luck.

How to write a cover letter | 7th content block | UB

Do i really need a cover letter, how long should a cover letter be, what are some common mistakes people make when writing cover letters, how do i format a cover letter, hays new zealand salary guide 2022-2023 - salary checker | ub.

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Develop a New Zealand-style CV

Most employers will quickly scan your CV to decide if it is worth reading in more detail. So it needs to make a good impression quickly.

What to include in your CV

New Zealand employers only want to see relevant information on your CV. They do not need a list of every job or course you have ever done.

Employers are most interested in your:

• technical and personal skills
• work experience
• qualifications and education
• community and volunteer experience.

They also like to see some evidence of how you have applied your skills.

It is best to only include relevant details of your skills and experience and to give brief examples of how you have used your skills in the past.

Skills employers are looking for | careers.govt.nz

Previous employers

Local employers may not be familiar with the organisations you have worked for overseas. It helps if you include a short description of organisations you list on your CV, like:

• the number of employees
• the location
• a website link so they can get more information if they need it.

The careers.govt.nz website has tips on how to write a CV for New Zealand employers.

How to write a CV | careers.govt.nz

Make a good impression

It is important to make a good impression of yourself as a potential employee, but not to appear too boastful about your achievements.

Many people make the mistake of writing a CV and using it for every job application. New Zealand employers expect you to adjust your CV to suit each job so that it highlights the skills that are relevant to the job.

People suggested that my CV was not what New Zealand employers would look at. Where I come from we prepare a CV in a different way: we give all our experience right from day one. Here, nobody likes to read a story! Darshan Desai

Cover letters

Most New Zealand employers expect a cover letter with your CV when you apply for a job. A cover letter is a ‘sales pitch’ about why you think you are ideal for the job.

Your cover letter should:

• briefly introduce yourself
• outline your main relevant skills and experience
• make an argument for why you are the right person for the specific job.

Just like your CV, it should focus on details that are relevant to the job you are applying for and it should be brief – no longer than 1 page.

Use a formal and persuasive style when writing a cover letter. It is a good idea to have a generic letter that you can adjust to match the job description you are applying for.

How to write a cover letter | careers.govt.nz

Your qualifications

Remember to bring your qualifications with you to New Zealand. If you are sending them in with an application, send a copy. Keep the originals safe and get copies made and certified. If you are in New Zealand, a Justice of the Peace (JP) can certify them.

Find a JP | Royal Federation of New Zealand Justices' Associations

Helpful resources

The careers.govt.nz website has many resources that can help you to make a New Zealand-style CV and cover letter. There is material to help you:

• understand the parts of a CV
• learn how to put transferable skills on your CV
• learn how to write a cover letter
• fill in job application forms.

CV and cover letter templates | careers.govt.nz

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Resumes & cover letters: Cover letter templates

A cover letter is often your first communication with a potential employer, and therefore it is vital that when writing a cover letter  you make it compelling and professional from the very first line, marking you out as a candidate they need to contact.

A good cover letter is an opportunity to showcase your written communication skills and your motivation for applying for the role. Writing a cover letter customised to the job demonstrates you have taken the time to put some effort into your application. You can also use a cover letter as an opportunity to highlight and provide more detail on any specific skills or experience which are relevant to the role you are applying for.

To help you structure your cover letter, we’ve developed 4 free cover letter templates and cover letter samples you can use to write a cover letter that will catch the eye of hiring managers and recruiters and increase your chances of getting an interview. For additional tips and advice on cover letter writing, check out our article How to write a cover letter .

Download our free cover letter templates

Cover letter template 1: response to a job ad, cover letter template 2: response to a job ad, cover letter template 3: letter to a recruiter on linkedin, cover letter template 4: ‘cold contact’ prospecting letter to a hiring manager, related insights.

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The perfect cover letter for the New Zealand market

Covering letters are a unique selling tool when approaching a prospective employer directly, and are vitally important to applications sent by overseas candidates. This is your chance to capture the attention of a New Zealand employer and demonstrate the qualities that set you apart from the other applicants.

KEEP IT BRIEF

Your cover letter should ideally not exceed one A4 side, with well-spaced lines.

TAILOR EACH COVER LETTER TOWARDS THE JOB LISTING

Wherever possible, account point-by-point for each of the requirements listed by the employers and detail how you are qualified to meet these requirements.

BE CLEAR AND CONCISE

Use strong, active verbs that demonstrate actions and accomplishments, for example, ‘organise’ and ‘supervise.’

FIND OUT THE DETAILS OF THE CONTACT PERSON

Do a bit of research, and, if a name is not supplied try to find out who the application is going to. Do not forget to include your own contact details, though these should be on your CV regardless.

THINK ABOUT THE STRUCTURE

Your letter should include an introduction and identification of the position (for example, the reference number used in the job advert), relevant qualifications and your current position, and a summary of how you meet their core skill set.

ADDRESS THE EMPLOYER’S ESSENTIAL CRITERIA/CORE SKILLSET

Identify your skills, experience and attributes that match the employer’s criteria. It can sometimes be helpful to use the same headings that they have supplied, with a short sentence or two addressing each one. Look for keywords that reveal what attributes they are looking for, and show how you embody them. If you can demonstrate that you meet the essential criteria, you will greatly increase your chances of an interview.

PROOFREAD YOUR LETTER PROPERLY

Again, this should go without saying. Have a trusted friend or colleague to review both your CV and cover letter, prior to applying. It is vital that there are no errors if you want to be taken seriously.

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CVs and cover letters

Take the hard work out of writing your CV and cover letter. Get advice about what to write, support to show you what to do, and free templates you can use.

When you apply for a job, employers will look at your:

• CV, to see your skills, any qualifications, and your work history
• cover letter, to find out what kind of person you are and why you want this job.

They'll use this to decide if they want to interview you, so it's really important to make a good impression.

What's available

'build my cv' service.

A free service to help you write or rewrite your CV and cover letter. It's run by the Auckland Business Chamber, and it's available online and by phone throughout New Zealand.

You can sign up if you're getting Jobseeker Support or Sole Parent Support.

If you've been getting one of these benefits for less than 12 months, you can sign up through MyMSD:

If you've been getting one of these benefits for more than 12 months talk to your local service centre or call our Job Search line on 0800 779 009 .

Step-by-step CV builder

A free, interactive tool from Careers.govt.nz.

• Makes sure your CV has all the information employers look for.
• Tips and advice to help you build a CV to get you noticed.
• Your CV will save automatically to your account, and you can download, print and email it in Word and PDF.

How to write a cover letter

Careers.govt.nz has great advice about:

• what your cover letter needs
• how to make it look good
• templates you can use.

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Lisa's journalism career spans two decades, and she currently serves as the Americas Day Editor for the Global News Desk. She played a pivotal role in tracking the COVID pandemic and leading initiatives in speed, headline writing and multimedia. She has worked closely with the finance and company news teams on major stories, such as the departures of Twitter CEO Jack Dorsey and Amazon’s Jeff Bezos and significant developments at Apple, Alphabet, Facebook and Tesla. Her dedication and hard work have been recognized with the 2010 Desk Editor of the Year award and a Journalist of the Year nomination in 2020. Lisa is passionate about visual and long-form storytelling. She holds a degree in both psychology and journalism from Penn State University.

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What to Know About Donald Trump’s New $60 Bible

“all americans need a bible in their home, and i have many. it’s my favorite book.”.

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Mother Jones illustration; Shealah Craighead/White House/ZUMA

One month after releasing a line of gilded high-tops for $399, Donald Trump revealed on Tuesday a new item: the Bible. “All Americans need a Bible in their home, and I have many,” the former president explained in a video promoting the country singer Lee Greenwood’s version of a King James translation, the “God Bless the USA Bible.”

“It’s my favorite book,” Trump added.

Throughout the rest of the clip, as if daring us into a collective disgust, Trump swerved through random opportunities to rail against bureaucrats and a country under threat—all while hawking a holy text.

But his latest sales pitch also prompted some legitimate questions. Such as: What the hell is going on? And: Excuse me? Here, we try to answer some of the queries.

So, that first question—what the hell—but more formally: What exactly is Trump promoting and how much will it cost me to shell out for this? 

Trump is encouraging his supporters to buy a Bible endorsed by himself and Lee Greenwood. It costs $59.99, without taxes or shipping included. That seems to sit on the more expensive end of Bibles on sale at Barnes & Noble . But those books presumably don’t include copies of the Constitution, the Bill of Rights, and the handwritten lyrics to the chorus of Greenwood’s “God Bless the USA.”

The “God Bless the USA Bible” does include these items .

Trump is in a serious cash crunch . So is he going to make money with this Bible?

According to the book’s official site , the God Bless the USA Bible has nothing to do with Trump’s campaign. It is “not owned, managed, or controlled by Donald J. Trump, The Trump Organization, CIC Ventures LLC, or any of their respective principals or affiliates.” Instead, Trump’s “name, likeness, and image” are being used “under paid license from CIC Ventures LLC.”

Wait, what is CIC Ventures LLC, though?

Okay, so CIC Ventures LLC is, according to the  Washington Post , basically a pipeline to Trump:

In [Trump’s] financial disclosure released last year, he’s identified as the [CIC Ventures LLC’s] “manager, president, secretary and treasurer” and the Donald J. Trump Revocable Trust is identified as a 100 percent owner of the business. The same entity also receives royalties from his book “A MAGA Journey” and speaking engagements.

In case it’s not already obvious: if you look at the company’s documents, you’ll find the principal address for CIC Ventures LLC is 3505 Summit Boulevard, West Palm Beach, Florida. That is a Trump golf course . Moreover, in a 2022 disclosure, Nick Luna is listed as a manager. Luna was Trump’s personal assistant and body man.

So, I’m sorry, but let me ask again: Is Trump making money off this?

The New York Times reports that “according to a person familiar” (classic) Trump will receive royalties from sales.

You could have just said that.

I wanted to tell you about the other stuff I found. Any other questions?

Yes. Who is Lee Greenwood?

The country singer who wrote “God Bless the USA.” Greenwood is a fierce MAGA guy who otherwise made news after pulling out of an NRA concert in response to the Uvalde, Texas, mass shooting.

Does Greenwood have a Christmas album with an oddly sexual cover?

Yes. Look at this .

Perfect sweater. Anyway, I feel like I’m experiencing deja vu. Hasn’t Trump made headlines before with a Bible?

You’re probably recalling that despicable photo-op when Trump held up a Bible in front of St. John’s Church, which had been a location of racial justice protests in the days prior. There was a complicated saga, afterward, about whether or not Trump deployed the police to clear protesters to get to the church. An Inspector General’s report ultimately concluded that he did not.  

Man, it’s pretty rough remembering all the awful shit we went through with him as president.

Yep. If you ever want to wallow in political depression, check out this quick compilation .

But wait. Wasn’t there another time Trump and the Bible made waves for something far more stupid?

Christian nationalists adore Trump, so there have probably been many times that Trump has referenced the Bible. But you might also be thinking of this incredible clip of Trump attempting to name his favorite verse .

Has a presidential candidate ever partnered on a holy text sale with a country musician?

Not to my knowledge. But this is from a dude who just last week seemed to compare his current legal jeopardy with the persecution of Jesus Christ. Happy Easter!

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