how does the cover letter look like

Remember, a cover letter will be the first thing a decision-maker sees. It must grab the attention of the reader in the first paragraph. Each cover letter should be specifically written for the desired position. Almost all cover letters can be fully stated on one page. If yours goes beyond that, review the information and see if it can be effectively reduced. Official Guidelines, The Professional Association of Résumé Writers and Career Coaches

If there are just two things you’ll remember after reading this guide, they’re contained in the paragraph above.

Other than that, make sure you include all the key sections and paragraphs in your cover letter .

1. Start with a cover letter header

As discussed above, make a good-looking cover letter header with your contact details, city and date, and the addressee's contact details.

Find out more here: How to Address a Cover Letter

2. Open with a personal salutation and a strong first paragraph

Start your cover letter with “Dear + [Hiring Manager’s Name].” If it’s for a job with a relaxed culture, feel free to use their first name only.

For corporate positions and more traditional industries, go with the full name.

In the first sentence, introduce yourself, identify the position to which you’re applying and mention an impressive achievement.

Learn more handy tricks from this guide: How to Start a Cover Letter Right

3. In the central paragraphs, show you’re the perfect candidate and explain your motivation.

Stay relevant to the position. Discuss how your experience and skills will make you successful in the job. Make them understand you are the candidate they’ve been waiting for.

Then, drop in a compliment or two. Highlight that you want this job, not just any job.

4. Finish off with a call to action, complimentary closing, and your signature

In the final paragraph, make an offer. Then, ask for a personal meeting or a call.

Sign off with a “Sincerely” or its synonym + your full name.

Find out how to end a cover letter with a bang here: How to End a Cover Letter

And, for the final word—

Do write that cover letter!

Even when the job posting reads “cover letters optional,” including one will greatly boost your chances.

This study has shown 56% of employers prefer to receive cover letters.

Even external recruiters appreciate cover letters. This report suggests more than 1 in 4 recruiters read cover letters and consider them important in their decision-making.

Key Takeaway

Let’s sum up what a cover letter should look like:

Got more questions? Still not sure how a cover letter should look? Drop me a line in the comments and I’ll get back to you in no time.

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Do I Need a Cover Letter? Are Cover Letters Necessary in 2023

Do I need a cover letter? Is it important? What if the job offer doesn’t require a cover letter? Read this guide to find out all you need to know.

How to Format a Cover Letter: Layout Examples for 2023

You learned how to format a letter at school, but it was ages ago. No time for a trip down memory lane. See the types of cover letters & pick the best cover letter format with us.

General Cover Letter That Isn't Generic (Sample for Any Job)

How to write a general cover letter? Copy our sample generic cover letter template, adjust and use it to land an interview. Read more!

How to Write a Cover Letter

Advice for tackling one of the toughest parts of the job-hunting process.

Perhaps the most challenging part of the job application process is writing an effective cover letter. And yes, you should send one. Even if only one in two cover letters gets read, that’s still a 50% chance that including one could help you. Before you start writing, find out more about the company and the specific job you want. Next, catch the attention of the hiring manager or recruiter with a strong opening line. If you have a personal connection with the company or someone who works there, mention it in the first sentence or two, and try to address your letter to someone directly. Hiring managers are looking for people who can help them solve problems, so show that you know what the company does and some of the challenges it faces. Then explain how your experience has equipped you to meet those needs. If the online application doesn’t allow you to submit a cover letter, use the format you’re given to demonstrate your ability to do the job and your enthusiasm for the role.

No one likes job hunting. Scouring through online job listings, spiffing up your résumé , prepping for grueling interviews — none of it is fun. For many, the most challenging part of the process is writing an effective cover letter. There’s so much conflicting advice out there, it’s hard to know where to start. Do you even need one, especially if you’re applying through an online system?

What the Experts Say

The answer is almost always yes. Sure, there will be times when you’re submitting an application online and you may not be able to include one, but whenever possible, send one, says Jodi Glickman, a communications expert and author of Great on the Job . “It’s your best chance of getting the attention of the HR person or hiring manager and an important opportunity to distinguish yourself from everyone else.” And in a tight job market, setting yourself apart is critical, says John Lees, a UK-based career strategist and author of Knockout CV . Still, as anyone who’s ever written a cover letter knows, it’s not easy to do well. Here are some tips to help.

Do your research first.

Before you start writing, find out more about the company and the specific job you want. Of course, you should carefully read the job description, but also peruse the company’s website, its executives’ Twitter feeds, and employee profiles on LinkedIn. This research will help you customize your cover letter, since you shouldn’t send a generic one. It’ll also help you decide on the right tone. “Think about the culture of the organization you’re applying to,” advises Glickman. “If it’s a creative agency, like a design shop, you might take more risks, but if it’s a more conservative organization, like a bank, you may hold back.”

If at all possible, reach out to the hiring manager or someone else you know at the company before writing your cover letter, advises Lees. You can send an email or a LinkedIn message “asking a smart question about the job.” That way you can start your letter by referencing the interaction. You might say, “Thanks for the helpful conversation last week” or “I recently spoke to so-and-so at your company.” Of course, it’s not always possible to contact someone — or you may not get a response. That’s OK. It’s still worth a try.

Focus it on the future.

While your résumé is meant to be a look back at your experience and where you’ve been, the cover letter should focus on the future and what you want to do, says Glickman. “It can be helpful to think of it as the bridge between the past and the future that explains what you hope to do next and why.” Because of the pandemic there is less of an expectation that you’ll be applying for a job that you’ve done before. “There are millions of people who are making career changes — voluntarily or involuntarily — and need to pivot and rethink how their skill set relates to a different role or industry,” says Glickman. You can use your cover letter to explain the shift you’re making, perhaps from hospitality to marketing, for example. Think of it as an opportunity to sell your transferrable skills .

Open strong.

“People typically write themselves into the letter with ‘I’m applying for X job that I saw in Y place.’ That’s a waste,” says Lees. Instead, lead with a strong opening sentence . “Start with the punch line — why this job is exciting to you and what you bring to the table,” says Glickman. For example, you might write, “I’m an environmental fundraising professional with more than 15 years of experience looking for an opportunity to apply my skills in new ways, and I’d love to bring my expertise and enthusiasm to your growing development team.” Then you can include a sentence or two about your background and your relevant experience, but don’t rehash your résumé.

Emphasize your personal value.

Hiring managers are looking for people who can help them solve problems. Drawing on the research you did earlier, show that you know what the company does and some of the challenges it faces. These don’t need to be specific but you might mention how the industry has been affected by the pandemic. For example, you might write, “A lot of health care companies are overwhelmed with the need to provide high-quality care while protecting the health and safety of their staff.” Then talk about how your experience has equipped you to meet those needs; perhaps explain how you solved a similar problem in the past or share a relevant accomplishment. You want to provide evidence of the things that set you apart.

Lees points out that there are two skills that are relevant to almost any job right now: adaptability and the ability to learn quickly. If you have brief examples that demonstrate these skills, include those. For example, if you supported your team in the shift to remote work, describe how you did that and what capabilities you drew on.

Convey enthusiasm.

“When you don’t get hired, it’s usually not because of a lack of skills,” says Glickman. “It’s because people didn’t believe your story, that you wanted the job, or that you knew what you were getting into.” Hiring managers are going to go with the candidate who has made it seem like this is their dream job. So make it clear why you want the position . “Enthusiasm conveys personality,” Lees adds. He suggests writing something like “I’d love to work for your company. Who wouldn’t? You’re the industry leader, setting standards that others only follow.” Don’t bother applying if you’re not excited about some aspect of the company or role.

Watch the tone.

At the same time, don’t go overboard with the flattery or say anything you don’t mean. Authenticity is crucial. “Even if you’ve been out of work for months, and would take any job at this point, you want to avoid sounding desperate ,” says Lees. You don’t want your tone to undermine your message, so be professional and mature. A good rule of thumb is to put yourself in the shoes of the hiring manager and think about “the kind of language that the hiring manager would use with one of the company’s customers.” Of course, it can be hard to discern your own tone in writing, so you may need to ask someone to review a draft (which is always a good idea anyway — see advice below). Lees says that he often cuts outs “anything that sounds like desperation” when he’s reviewing letters for clients.

Keep it short.

Much of the advice out there says to keep it under a page. But both Glickman and Lees say even shorter is better. “Most cover letters I see are too long,” says Lees. “It should be brief enough that someone can read it at a glance.” You do have to cover a lot of ground — but you should do it succinctly. This is where asking a friend, former colleague, or mentor to review your letter can be helpful. Ask them to read through it and point out places where you can cut.

Get feedback.

In fact, it’s a great idea to share your cover letter with a few people, says Lees. Rather than sending it off and asking, “What do you think?” be specific about the kind of feedback you want. In particular, request two things. First, ask your friend if it’s clear what your main point is. What’s the story you’re telling? Are they able to summarize it? Second, ask them what’s wrong with the letter. “Other people are more attuned to desperation, overselling, over-modesty, and underselling,” says Lees, and they should be able to point out places where the tone is off.

When you can’t submit a cover letter.

Many companies now use online application systems that don’t allow for a cover letter. You may be able to figure out how to include one in the same document as your résumé, but that’s not a guarantee, especially because some systems only allow for data to be entered into specific boxes. In these cases, use the format you’re given to demonstrate your ability to do the job and your enthusiasm for the role. If possible, you may try to find someone to whom you can send a brief follow-up email highlighting a few key points about your application.

Principles to Remember

Advice in Practice

Case study #1: demonstrate an understanding of what the company needs..

Michele Sommers, the vice president of HR for the Boys & Girls Village, a nonprofit in Connecticut, recently posted a job for a recruiting and training specialist. “I was looking for someone with a strong recruiting background who could do everything from sourcing candidates to onboarding new hires,” she says. She also wanted the person to hit the ground running. “We’re a small team and I can’t afford to train someone,” she says.

More than 100 candidates applied for the job. The organization’s online application system doesn’t allow for cover letter attachments, but one of the applicants, Heidi (not her real name), sent a follow-up email after submitting her résumé. “And it’s a good thing she did, because she would’ve been weeded out otherwise,” Michele says.

Heidi’s résumé made her look like a “job hopper” — very short stints at each previous employer. Michele assumed she was a poor performer who kept getting fired. She was also the only candidate who didn’t have a four-year college degree.

But Heidi’s email caught Michele’s eye. First off, it was professional. Heidi stated clearly that she was writing to double-check that her application had been received. She went on to explain how she had gotten Michele’s name and information (through her husband’s boss, who was on the board) and her personal connection to Boys & Girls Village (her father-in-law had done some work with the organization).

Case Study #2: Catch their attention.

Over the past four years, Emily Sernaker applied for multiple positions at the International Rescue Committee (IRC). She never gave up. With each application, she sent a personalized cover letter. “I wanted my cover letter to highlight my qualifications, creative thinking, and genuine respect for the organization,” she says.

Sarah Vania, the organization’s regional HR director, says that Emily’s letters caught her attention, especially because they included several video links that showed the results of Emily’s advocacy and fundraising work at other organizations. Emily explains, “I had prior experience advocating for former child soldiers, human trafficking survivors, vulnerable women, and displaced persons. It’s one thing to make statements in a cover letter, like ‘I can make a pitch, I am a creative person, I am thoughtful,’ but showing these qualities seemed like a better way of convincing the recruiter that the statements were true.”

This is what Emily wrote to Sarah about the video:

Here is a short video about my story with activism. The nonprofit organization Invisible Children made it for a youth conference I spoke at this year. It is about four minutes. As you’ll see from the video, I’ve had a lot of success as a student fundraiser, raising over $200,000 for Invisible Children. I’ve since gone on to work as a consultant for Wellspring International and have recently concluded my studies as a Rotary International Ambassadorial Scholar.

In each of the cover letters, Emily also made clear how much she wanted to work for IRC. “To convey enthusiasm is a vulnerable thing to do and can come off as naivete, but, when it came down to it, my enthusiasm for the organization was genuine and expressing it felt right,” she says.

This is how Emily conveyed her interest in working for IRC:

You should also know that I have a sincere appreciation of the IRC. I have enjoyed learning about your programs and have personally visited your New York headquarters, the San Diego New Roots farm, the We Can Be Heroes exhibit, and the Half the Sky exhibit in Los Angeles. The IRC is my top choice and I believe I would be a valuable addition to your fundraising team.

Emily learned throughout the process that the organization had hundreds of applicants for each position and it was extremely competitive. “I appreciated that I wouldn’t be the best for every opening but also remained firm that I did have a significant contribution to make,” she says. Eventually, Emily’s persistence paid off. She was hired as a temporary external relations coordinator, and four months later she moved into a permanent role.

Editor’s note: The author updated this article, which was originally written in 2014, to reflect the latest advice from the experts and the reality of job-seeking during the pandemic.

Amy Gallo is a contributing editor at Harvard Business Review, cohost of the Women at Work podcast , and the author of two books: Getting Along: How to Work with Anyone (Even Difficult People) and the HBR Guide to Dealing with Conflict . She writes and speaks about workplace dynamics. Watch her TEDx talk on conflict and follow her on LinkedIn . amyegallo

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The 12 Best Cover Letter Examples: What They Got Right

Published: February 16, 2023

Fun is not something typically associated with writing a cover letter. However, with a few tweaks, writing one doesn’t have to be a burden.

job seeker reviewing best cover letter examples

The cover letter examples below demonstrate that it is possible to have a little fun with your job search — and maybe even make yourself a better candidate in the process.

→ Click here to access 5 free cover letter templates [Free Download]

What is a good cover letter?

A cover letter is used to demonstrate your interest in the role, passion for the company, and the impact you've had in previous positions. Cover letters should include a standout opening, relevant skills and qualifications, and a strong finish with a call-to-action — all within one page and unique to each application.

It may be true that only 35% of recruiters admit that cover letters do not materially influence the hiring process for them , but that doesn't mean yours has to contribute to that statistic. In fact, it might be that cover letters are deemed insignificant because so few of them stand out. Here's an opportunity for you to exercise your creativity at the earliest stage of the recruitment process.

Personalization, after all, goes beyond replacing the title and company name in each letter you send to recruiters.

What’s on a cover letter?

Before you can get started writing your cover letter, there are a few components you must have.

Greeting: A simple, but pleasant greeting to address the recruiter or hiring manager.

Opener: Write a catchy introduction that explains why you’re interested in the role.

Summary of Skills/Qualifications: This is the heart of your cover letter. It outlines your relevant experience and why you’d be a great fit for the role. You can highlight special skills, experiences, professional achievements, or education to help make your case.

Closing: In this paragraph, provide a call-to-action by expressing interest in an interview. Provide your contact information and sign-off.

What does a cover letter look like?

In addition to showing off your skills and qualifications, cover letters give you the opportunity to present a clear, concise, and compelling writing sample that shows off your personality and ability to convey ideas. Check out our fillable examples below to see how you should organize the content of your cover letter.

Customizable Cover Letter Examples

In a hurry for a cover letter example you can download and customize? Check out the ones below from HubSpot’s cover letter template kit .

1. Standard Cover Letter Example

cover letter examples: standard cover letter

This standard cover letter hits all the right notes: It includes a space to give a brief summary of your experience, as well as a space to delve in-depth into the specific responsibilities at your current role. You also have the chance to describe the challenges you’ve mastered at previous roles, showing that you’re capable of facing any problem that comes your way.

Why We Love It

We love this cover letter because it allows you to describe the high points of your career while still being professional, personalized, and succinct.

2. Data-Driven Cover Letter Sample

cover letter examples: data driven cover letter

Numbers are worth a million words — or that’s how the saying should probably go (if only we could include pictures in cover letters). Citing data and statistics about your achievements at your current company is an assured way to capture a hiring manager’s attention. Most hiring managers don’t read the entire letter, so a bulleted summary of your achievements can be a powerful way to increase the effectiveness and scannability of your message.

We love this cover letter because it’s adaptable to any role. Even if you don’t work in a data-centric role, you can include any enumerable achievement. If you’re in a creative industry, for instance, you can include the number of creative assets you designed for your current company.

3. Entry-Level Cover Letter Example

cover letter examples: entry-level cover letter

Download a Customizable Copy of This Cover Letter Example

Applying to your first job can be stress-inducing, to say the least. You can increase your chances of getting that first interview by including a cover letter that explains how your education can help you succeed in the role you applied for.

Look no further than this example from HubSpot. While other cover letter samples give experienced professionals the opportunity to share their experience at length, this one gives you the chance to describe your personal and professional attributes. You can then convey how you can leverage your knowledge to help your target company reach their goals.

We love this cover letter because it’s easy and simple to use for a student who has little experience in their target industry — including those who haven’t yet completed an internship.

Looking for more? Download the entire kit below.

5 Professional Cover Letter Templates

Fill out the form to access your templates., best cover letter examples.

What does a good cover letter look like in practice, and how can you make yours stand out? We found six examples from job seekers who decided to do things a bit differently.

Note: Some of these cover letters contain real company names and NSFW language that we've covered up.

1. The Cover Letter That Explains 'Why,' Not Just 'How'

We’ve already covered the importance of addressing how you’ll best execute a certain role in your cover letter. But there’s another question you might want to answer: Why the heck do you want to work here?

The Muse , a career guidance site, says that it’s often best to lead with the why — especially if it makes a good story. We advise against blathering on and on, but a brief tale that illuminates your desire to work for that particular employer can really make you stand out.

cover letter that explains "why" with a story about a childhood experience with the chicago cubs

Image Source

Here’s another instance of the power of personalization. The author of this cover letter clearly has a passion for this prospective employer — the Chicago Cubs — and if she’s lying about it, well, that probably would eventually be revealed in an interview.

Make sure your story is nonfiction and relatable according to each job. While we love a good tale of childhood baseball games, an introduction like this one probably wouldn’t be fitting in a cover letter for, say, a software company. But a story of how the hours you spent playing with DOS games as a kid led to your passion for coding? Sure, we’d find that fitting.

If you’re really passionate about a particular job opening, think about where that deep interest is rooted. Then, tell your hiring manager about it in a few sentences.

Why This Is A Great Cover Letter

This example demonstrates how effective personalization can be. The writer is passionate about the employer, drawing from her own childhood experience to communicate her enthusiasm.

2. The 'We're Meant for Each Other' Cover Letter

This cover letter example is a special one because it was submitted to us here at HubSpot. What does the letter do well? It makes a connection with us before we've even met the letter's author.

We're meant for each other cover letter submitted to HubSpot

"Content Marketing Certified" indicates the applicant has taken the content marketing certification course in our HubSpot Academy (you can take the same course here ). Our "records" indicate he/she did indeed give an interview with us before — and was a HubSpot customer.

The cover letter sang references to a relationship we didn't even know we had with the candidate.

The letter ends with a charming pitch for why, despite him/her not getting hired previously, our interests complement each other this time around.

(Yes, the applicant was hired).

This cover letter example does an excellent job of building rapport with the employer. Despite not getting hired for previous roles they applied for at HubSpot, the writer conveys exactly why they are right for this role.

3. The Cover Letter with H.E.A.R.T.

HubSpot has a lot of H.E.A.R.T. — Humble, Empathetic, Adaptable, Remarkable, Transparent. Our Culture Code is the foundation of the company's culture, the driving force behind our mission to help millions grow better , and serves as the scaffolding for our hiring practices. Recruiters at HubSpot look for applicants that demonstrate how they embody the Culture Code and job description, paying extra attention to cover letters that are super custom to HubSpot.

In another HubSpot submission, a HubSpot applicant writes about how she found out about HubSpot, why she likes the company, and how her professional experience aligns with H.E.A.R.T.

cover letter that details experience according to hubspot values: humble, empathy, adaptability, remarkable, and transparent.

HubSpot's recruiting team was impressed with her dedication to the company and how she went beyond what was asked for by linking her portfolio in her closing paragraph.

Featured Resource: 5 Free Cover Letter Templates

Download our collection of 5 professional cover letter templates to help you summarize your professional journey and land your dream job – whether it's at your first or fifth company.

Short Cover Letter Examples

4. the short-and-sweet cover letter.

In 2009, David Silverman penned an article for Harvard Business Review titled, “ The Best Cover Letter I Ever Received. ” That letter contained three complete sentences, as follows:

Short and sweet cover letter example with only three sentences

One might argue that this particular letter is less than outstanding. It’s brief, to say the least, and the author doesn’t go into a ton of detail about what makes him or her qualified for the job in question. But that’s what Silverman likes about it — the fact that the applicant only included the pieces of information that would matter the most to the recipient.

“The writer of this letter took the time to think through what would be relevant to me,” writes Silverman. “Instead of scattering lots of facts in hopes that one was relevant, the candidate offered up an opinion as to which experiences I should focus on.”

When you apply for a job, start by determining two things:

The key to this standout cover letter is research — by looking into who you’ll be reporting to and learning more about that person’s leadership style, you’ll be better prepared to tailor your cover letter to focus on how you provide solutions for them.

5. The Short Story

Basha Coleman began her cover letter with a short story. The goal of this short story is two-fold:

short cover letter example from basha coleman that starts with a short story about her existing experience with pepsi

You'll notice that her short story follows a typical narrative arc: It has a conflict/obstacle, a turning point, and a positive outcome, all created with a goal to emphasize a theme or point. In this case, Coleman is emphasizing her existing affinity with the brand and her triumphs within the program so that she can continue on her career path.

Like the second example in our list, this cover letter does an excellent job of conveying the applicant’s existing affinity for the brand. If you are applying to a company you love, don’t be shy about showing it and explaining why.

6. The Bare Bones Cover Letter

In today's job market, cover letters aren't always necessary. Even though many recruiters won't ask for or even read them, cover letters can still be effective and convey personality to a reader. Writing a strong cover letter can help you better convey your interest in the position and company.

This template from The Balance Careers puts together the essential components of a short cover letter: excitement about the position, your qualifications, and a call-to-action for the recruiter to follow up with you. Combining these central aspects in a well-written, compelling narrative will go a long way in convincing readers to hire you.

short cover letter example with summarized bullet points

This letter is organized and concise. The inclusion of bullet points to highlight key skills and help the recruiter skim the document is a nice touch.

7. The Breezy Follow-Up

In this cover letter, Amanda Edens is following the instructions the hiring manager gave by forwarding an email with resume and writing samples attached.

short cover letter example from Amanda Edens with bullet points and breezy language

Not only does Amanda provide links to relevant writing samples that are live on the web, but she also closes with a strong final paragraph that:

8. The Administrative Assistant Cover Letter

In this cover letter the candidate, Brenda, plays up her prior music industry experience to build a connection with Epic Music Group. If you have specific industry experience for the role you are applying for, be sure to highlight that.

Cover Letter Example: Admin Cover Letter

It’s clear that she’s passionate about not only the music industry, but Epic as a whole. She’s done so much research on the company that she knows what software programs they use, and happens to be proficient in it to help convey value to the hiring manager.

This example further illustrates the importance of research. Make sure you understand the culture of the company to which you’re applying before you send a completely unfiltered cover letter — if you don’t, there’s a good chance it’ll completely miss the mark.

In just three short paragraphs, the applicant uses their company research to drive home why they are the perfect fit for the role — emphasizing industry experience as well as software knowledge specific to the company. All of this communicates that she’d be able to start with very few hiccups getting up to speed.

9. The Internship Cover Letter

Maybe you’re just getting started in your career and looking to land the right internship to gain experience in your field. In this case, you’ll need to highlight more of your educational background and transferable skills since you won’t have as much professional experience to highlight.

Cover Letter Examples: Internship Cover Letter

The cover letter above is a great example of how to emphasize your skills and accomplishments when applying to internships or entry-level positions. A few things the applicant does well:

This cover letter example illustrates how you can leverage your education and background to get the gig even when you don’t have much working experience. Highlighting previous internships or experience in related fields can go a long way in convincing hiring managers you’re the perfect candidate for the role.

Creative Cover Letter Examples

10. the brutally honest cover letter.

Then, there are the occasions when your future boss might appreciate honesty — in its purest form. Livestream CEO Jesse Hertzberg, by his own admission, is one of those people, which might be why he called this example “ the best cover letter ” (which he received while he was with Squarespace):

As Hertzberg says in the blog post elaborating on this excerpt — it’s not appropriate for every job or company. But if you happen to be sure that the corporate culture of this prospective employer gets a kick out of a complete lack of filter, then there’s a chance that the hiring manager might appreciate your candor.

“Remember that I'm reading these all day long,” Hertzberg writes. “You need to quickly convince me I should keep reading. You need to stand out.”

The applicant did their research on the company’s culture and executed this cover letter flawlessly. It’s funny and shows off the applicant’s personality all while demonstrating why they are a good fit for the role.

11. The Pivot Cover Letter

Making a career switch? Your cover letter can be an excellent opportunity for you to explain the reasoning behind your career change and how your transferable skills qualify you for the role.

Cover Letter Example: Creative Pivot Cover Letter

Since the role she is applying for is more visual, it’s important to both show and tell why you’re a good fit.

This cover letter strikes the perfect balance between creativity and simplicity in design while putting the applicant's career change into context. The copy is clean, with a creative font choice that isn’t distracting from the content, but still demonstrates the applicant’s knack for design.

12. The Graphic Design Cover Letter

When applying for more creative roles, the design of your cover letter can say just as much as the words on the page. Take the graphic designer letter example below.

It’s got so much going for it:

In addition to the style elements, this example also doesn’t skimp on the key skills recruiters are looking for. Using metrics, the applicant demonstrates their value and why they would be a great fit.

This cover letter thoroughly conveys the applicant’s skills and qualifications using a variety of visual elements and by emphasizing their greatest achievements.

We’d like to add another stage to the job search: experimentation.

In today’s competitive landscape, it’s so easy to feel defeated, less-than-good-enough, or like giving up your job search. But don’t let the process become so monotonous. Have fun discovering the qualitative data we’ve discussed here — then, have even more by getting creative with your cover letter composition.

We certainly can’t guarantee that every prospective employer will respond positively — or at all — to even the most unique, compelling cover letter. But the one that’s right for you will. That’s why it’s important not to copy these examples . That defeats the purpose of personalization.

Editor's note: This post was originally published in October 2020 and has been updated for comprehensiveness.

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Home Cover Letter Help What Does a Cover Letter Look Like

What Does a Cover Letter Look Like? [8+ Examples]

View examples of what a cover letter looks like, and learn how yours should look with our examples and tips.

A cartoon person using a magnifying glass to find an answer to the question what does a cover letter look like

Here’s what a good cover letter looks like:

An image of a resume with each section numbered and explained in a corresponding list to answer the question what does a cover letter look like

What should go on a cover letter?

Ready to write your cover letter ? Here are the main things to include:

1. Your contact information

Make your contact information stand out in a cover letter header . Use large, bold text to help the hiring manager remember your name when they put together a shortlist of candidates to interview.

Here’s how your cover letter’s header should look:

2. Today’s date

Left-align today’s date under your header, using this format:

December 30, 2021

3. The employer’s contact information

List the employer’s contact information on the left side of your cover letter, under the date. Include the hiring manager’s name, email address, phone number, and company mailing address.

Here’s an example of a properly formatted employer contact information section:

James Johnson 123 Gill St. Tallahassee, FL 12345 (555) 555-5555 [email protected]

4. A greeting

Start your cover letter with a formal greeting. Address the hiring manager or another contact person by name if you know it.

If you don’t have a name, find an alternative to generic openings like “ To Whom It May Concern, ” — for example, your cover letter salutation can address the name of the department you’re applying to, like this:

Dear SQeeL Engineering Team,

5. Paragraphs and a bulleted list

Format the body of your cover letter like a formal business letter , explaining your qualifications in 3–4 paragraphs. You should also include a bulleted list of accomplishments to make your letter easier to read.

6. Sign-off and signature

Here’s how to sign your cover letter :

How to make your cover letter look good

Follow standard cover letter formatting to make the best-looking cover letter possible:

1. Choose a great font

Pick a cover letter font that’s easy on the eyes. We suggest you use a sans-serif font like Arial or Helvetica for cover letters you send digitally. If you submit a hard copy of your cover letter, use a serif font designed for printed documents (Cambria and Garamond are good choices).

Also, set your font size to between 10.5 and 12 points. If you use text that’s too small, your cover letter will be hard to read, and if you choose an oversized font your information won’t fit on the page.

2. Set standard margins

Your cover letter’s margins should be set between ½” and 1” because:

3. Use proper spacing between sections

Ensure your cover letter sections are evenly spaced. You won’t find exact rules for spacing between sections, paragraphs, and sentences, so use your best judgment.

If you have trouble deciding whether your cover letter’s spacing is appropriate:

4. Fill at least 2/3 of the page

Even if you’re writing a short cover letter , it should fill at least 2/3 of the page. A cover letter that takes up less than 2/3 of a page appears empty and makes you look unqualified.

More examples of what your cover letter should look like

Here are three more cover letter examples so you can see what a killer cover letter looks like:

Entry-Level

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Written by Aaron Case, CPRW

Aaron Case is a Content Specialist & Certified Professional Resume Writer (CPRW) at Resume Genius, where he loves writing resume and cover letter tips that give job... more

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Cover Letter Tips

Here is What a Good Cover Letter Looks Like

Zipjob team.

Many job seekers want to know what a good cover letter looks like. Where modern job-search efforts are concerned, there seems to be a lot of misinformation out there. You’ll even find people who will tell you that the tried-and-true cover letter is no longer necessary . Don’t believe that for one second!

The fact is that your cover letter is a critical part of a well-constructed job application, and is often the best way to ensure that you properly sell yourself as the best candidate for any desired position.

Of course, knowing that you need a to write cover letter is just one part of the equation. You also need to know what a good cover letter looks like. In this post, we’ll look at an example of what a good cover letter looks like, and break down the reasons experts like this format.

Example of a good cover letter

Start with the right format. You’ll want to use the standard business letter format for the cover letter :

Start with your contact information (the header you used on your resume is often a good choice)

Your recipient's contact details

A salutation

The body of the cover letter

Close with a strong call to action

Here's what a good cover letter looks like (followed by a text version):

zipjob cover letter example business letter formatdocx

Your First Name, Last Name Number | Email Address | LinkedIn URL Today's Date Mr. John HiringGuy Hiring Manager ABC Corp 1234 Big Money Lane Anytown, State, and ZIP Re: Customer Service Manager Opening at ABC Corp Dear Mr. HiringGuy: I was very intrigued and excited to receive notice of your open position for a customer service manager and am hopeful that you will be open to discussing the job with me in an interview. I have followed your company’s progress for some time now and have been impressed with the strides you have made in bringing innovative communications solutions to a global audience. ABC Corp’s commitment to changing the face of modern media has inspired much of my own career progress over the last several years. My recent background has involved work as a customer service director for outbound tech and service support at XYZ Inc – a position that has provided me with hands-on experience in many of the same types of projects that ABC Corp routinely undertakes. In my time at XYZ, I have been responsible for leading our outbound team to ensure client satisfaction in the area of product returns, refunds, and damaged products. I was also involved in organizing and implementing the company’s most recent CRM upgrade, which increased service rep productivity by 18.2%. In addition to my strong record of experience in technology and communications, I would also bring to the position an equally strong skill set that includes proficiencies in CRM technology and workflow software. My attached resume provides a more complete picture of those skills. Again, I am excited to have the opportunity to apply for your company’s position and am confident that I have the communications, customer service, and problem-resolution skills that ABC Corp needs. Please feel free to contact me at (555) 555-0000 to schedule an interview. I appreciate your time and look forward to discussing this opportunity in greater detail at your earliest convenience. Sincerely, First Name, Last Name

Why this is the perfect cover letter template

1. direct and to-the-point.

This cover letter template mentions the position the candidate is targeting right beginning of the cover letter.

2. Highlights your best qualifications

The best cover letter templates include a brief summary of the qualifications. Remember that your cover letter should include only a brief summary. Your resume will provide more details. The cover letter should entice the manager to look into your resume.

3. Provides value through achievements and numbers

Like your resume or CV, your cover letter should contain quantifiable achievements. A common mistake job seekers make on their cover letter is simply listing out job duties and work history instead of accomplishments. With hundreds of job seekers applying for a single position, you need to know how to stand out. Include numbers wherever possible to capture the attention of the employer.

professional resume writers know how to organize your resume to appeal to hiring managers. Check out our guide to the best resume writing services to find your perfect fit!

4. Tailored for the company and hiring manager

It mentions the company name and shows the candidate took the time out to do some research. This shows employers and the hiring manager a strong desire to work for the company. Blasting out the same cover letter to every employer and job application won’t get you very many interview requests.

5. Stays employer-focused

The candidate shows how they will be beneficial to the company and not just an objective or summary of what they've done. Make sure to show the hiring manager how you will benefit the company with your skill set, work experience, and other qualifications.

A good cover letter matters. Naturally, your cover letter will be slightly different for the company you’re applying for, since it should be customized to match your unique history, skill set, and desired job position. However, the basic structure and level of enthusiasm found in this cover letter example should serve you well in most situations.

What a good cover letter looks like main points 1

Cover letters still matter. It's your chance to talk directly to the hiring manager about your resume. With the right resume and a powerful cover letter, your job search effort should be richly rewarded dream job that’s perfect for your needs!

How to Write a Cover Letter When Changing Careers

Writing a Cover Letter With No Experience

How to Write an Executive Cover Letter: Example and Tips

The ZipJob team is made up of professional writers located across the USA and Canada with backgrounds in HR, recruiting, career coaching, job placement, and professional writing.

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Key elements of a cover letter.

The cover letter is usually the first item an employer reads from you. Your letter should immediately indicate what position you are applying for and then give information that demonstrates why you should be considered for the position. Do not repeat all of the information contained in your resume. Instead, highlight or elaborate on resume items that are directly applicable to the position for which you are applying. The following information should be included in your cover letter.

Information about you

Begin your cover letter with your contact information. It should be in block style, on the left margin of your paper, towards the top. Name Current home address Telephone number

Include a date as you would do with any business letter.

Contact Person's Name, Title, Employer, and Address

Including a specific name can get your letter and resume to the hiring manager more quickly and can be an effective personal touch. If you are applying for an advertised position that does not give a name to contact, call the company and ask for the department manager's name.

Choose the appropriate way to address the contact person. For example: Dear Mr. Johns (if a man's name is the contact) Dear Ms. Smith (if a woman's name is the contact) Dear Prospective Employer (if there is no contact name)

Opening Paragraph

In the opening paragraph tell how you learned about the position. You may, for example, know of a job through: a classified advertisement an unsolicited mailing the Internet personal referrals

Middle Paragraph

This paragraph gives a summary of your background and critical skills (hard skills) that make you qualified for the position.

Second Middle Paragraph

This paragraph can be used to demonstrate your persuasive skills (soft skills).

Contact Information and Closing

At the end of the letter talk about your availability for the job, where you can be contacted, and when you are going to contact the hiring person for an appointment to discuss your application. If you have no contact name you may simply want to indicate your anticipation for a response in this part of the letter. Thank the person to whom you are writing for his/her time and consideration of your application.

Other Considerations:

How to Write a Cover Letter (Cover Letter Tips + Free Templates)

A well-written cover letter to accompany your resume can help you stand out to employers and significantly impact a hiring manager’s decision to call you for an interview .

David Grimes, director of people and talent operations at Taulia LLC, told us, “I sincerely appreciate cover letters, as they signal to me an amplification of interest and offer an additional opportunity to convey that [job candidates] have taken the time to truly review the position or organization and see an alignment.”

He notes that “when done well, a cover letter can provide a window into the candidate as they picture themselves at our organization.”

So, if you’re wondering if you need a cover letter for a job, or you’re asking, “what is a cover letter for a resume?” and you want to know how to create a cover letter effectively, look no further!

In this guide, we’ll address the following:

Table of Contents

What is a cover letter?

How to write a cover letter for a job

What should a cover letter look like?

How to make a cover letter fast.

A cover letter is a one-page business document that should complement a CV or a resume in a job application. Its purpose is to:

Pro tip Did you know? 41% of job seekers replicate their resumes in their cover letters — a huge mistake. Your cover letter should complement your resume, not repeat it.

How to write a cover letter for a resume in 10 steps

Follow the simple steps below to make a cover letter that wows prospective employers.

STEP 1 Prepare to write your cover letter.

Preparation is key to writing a cover letter that stands out. Having your essential information ready will save you time and ensure you put your best foot forward.

First, review the job requirements and compare them to your relevant qualifications.

Then make a checklist of your:

Next, if you haven’t already, research the company to:

STEP 2 Choose a cover letter template

Want to know how to write the perfect cover letter? Use a cover letter template . Why? Because cover letter templates ensure your cover letter is in the correct cover letter format , they’re ATS-friendly and they are designed by professionals.

We have hundreds of templates to help you get started on the right track. Pick from modern, creative, or simple styles to match your CV or resume template and build a professional cover letter in minutes. Not sure if a template’s right for you? Try one for free!

STEP 3 Add your contact information.

Place your name, city, state, ZIP code, phone number and email address in your cover letter heading. Your email address should be professional like [email protected] and not personal like [email protected] Include links to your LinkedIn profile or professional online portfolio if you have one.

STEP 4 Add the recipient’s address.

First, write the current date followed by a space. Then include the hiring manager’s name and title, company address and hiring manager’s email address (in that order).

It should look like this:

Pro tip Always follow instructions in the job ad. If an ad directs you to address your cover letter to a human resources team member or the HR department, use the information the prospective employer provides for the recipient’s address.

STEP 5 Address the hiring manager (by name).

Here’s a tip for how to address a cover letter correctly: Use the hiring manager’s name (unless the job ad specifies a department or HR team member), avoiding titles like “Mr.” or “Mrs.” unless you are certain of the person’s gender.

For example:

“Dear [hiring manager’s full name],” but if your research doesn’t turn up a name, then use “Dear Hiring Manager” or “Dear Hiring Team.” If you know their title, then write “Dear [Title].

Don’t use informal language like “Hello,” or “Hi,” or old-fashioned salutations like“Dear Sir or Madam,” or “To Whom it May Concern,” to greet the person reading your letter.

Pro tip Did you know? 45% of hiring managers read an applicant’s cover letter before their resume.

STEP 6 Grab the hiring manager’s attention with a powerful cover letter introduction

The opening sentences of a cover letter are like an elevator pitch . They should clearly and concisely tell hiring managers why you’re interested in the job and they’ve got to be compelling.

But how do you start a cover letter in a way that intrigues hiring managers and makes them want to read more?

The following tips and examples can help you write a cover letter opening that gets attention.

Exude confidence, passion and enthusiasm.

“I was excited to see that Tech Solutions — a company I respect for its innovation — has an opening for an experienced lead producer .”

Talk up your skills and experience.

“With seven years of experience in production for leading start-up companies in Silicon Valley, I have in-depth knowledge of cyber security and cloud computing and know my way around artificial intelligence .”

Show you’ve done some research.

Mention an interesting fact or statistic from an article, news story or the company’s website.

“When I saw that WILCO Services was touted in Business Magazine for being one of the most inclusive companies in the world, I knew I had to apply for the marketing associate position.”

Highlight an impressive accomplishment, award or honor and use numbers when possible.

Be creative.

Tell a story about why you are applying.

“When I was a child, I spent my days in the city parks around my neighborhood, listening to birds sing and watching squirrels jump through trees. Those days instilled a passion in me for wildlife that has intensified over the years and, combined with admiration for the animal rehabilitation programs at Prospect Park Nature Conservancy, led me to apply for the Wildlife Technician position at the conservancy. ”

Mention a shared contact (if you’re sure it’s a positive connection).

“ Jayne Peck told me you had an opening on your graphics team, and I’m thrilled to apply for the role. You and I know Jayne from Volunteers for the Bay, where I volunteered on the cleanup crew in 2017.”

STEP 7 Explain why you’re the best candidate for the job in your cover letter body paragraphs.

The body of a cover letter should paint an in-depth picture of your professional life while providing insight into your personality. It’s your chance to show the potential employer what you’re made of.

Here’s what to write in a cover letter body paragraph, no matter your background:

Pro tip Did you know? 83% of hiring managers surveyed said they would hire a candidate who sent a strong cover letter, even if their resume wasn’t up to par.

STEP 8 Write your closing paragraph.

When you write a cover letter closing statement, make it clear that you’re excited about the possibility of working for the employer and that you are confident you have the expertise to be successful at the job.

You must also thank your reader for their time and consideration, and perhaps most importantly, end with a call to action that encourages the reader to follow up with you.

Remember that you’re writing a cover letter to a specific person, so thank them for their time and consideration. You should also encourage the recipient to follow up (e.g., “I look forward to further discussing my qualifications with you.”).

Here are a few examples of how to create a cover letter closing paragraph.

Pro tip A “call to action” in your cover letter closing paragraph shows hiring managers that you’re serious about the job and confident in your qualifications.

STEP 9 Sign off.

What goes in a cover letter ending isn’t complicated, but you have to get it right if you want a chance at the job.

That means you must be respectful, polite, professional and formal.

STEP 10 Proofread your cover letter

Knowing how to write a cover letter for a job isn’t all there is to making a cover letter. You have to proofread it at least once before sending your job application letter to a potential employer. Typos and cover letter formatting mistakes can reduce your chances of getting hired. When you’ve finished proofreading, have someone else read it for you too, just to be sure it’s job application-ready.

And there you go! That’s how to write a good cover letter.

All cover letters follow a basic business letter structure that looks like this.

What to include in a cover letter

A professional cover letter must contain:

Your contact information

The current date

The hiring manager’s name and title

The company’s address

The hiring manager’s email address

A salutation (greeting)

An opening paragraph

Body paragraphs

A closing paragraph

Cover letter writing checklist

A professional cover letter template is the best place to start a cover letter . Download one for free to create a cover letter from scratch, or use one of our expertly designed templates with our Cover Letter Builder to make a cover letter in minutes.

Our templates frame your qualifications with the correct formatting , and they meet the latest applicant tracking system (ATS) requirements.

Our builder makes writing a cover letter a snap with:

Pro tip always match your cover letter template to your resume template for a polished job application.

Cover letter tips

We’ve given you almost all the advice for writing a good cover letter that you’ll need to start creating a cover letter, but we’ve saved a few pointers for last.

Here are our top five tips for how to make a cover letter effectively.

TIP #1 Follow instructions. This is probably the most important tip for writing a cover letter. Read the job description carefully and do what it says. If the job posting says to send your letter as a PDF, don’t send a Word document. If it tells you to send your cover letter as an email attachment, then do so. If the job posting says to write your cover letter in the body of an email, then do that. If you fail to follow all instructions in a job ad, you will likely not be considered for the position.

TIP #2 Tailor your cover letter to the job. Hiring managers know a generic cover letter when they see one — and they usually ignore them. That’s why it’s critical to customize your cover letter to show your enthusiasm for the specific job and company you’re applying to. To do this, use keywords from the job description when they apply to you. Doing so also ensures ATS software can find you and signals to hiring managers that you meet their requirements.

Our Cover Letter Builder makes it fast easy to customize a cover letter for every job you target.

TIP #3 Don’t apologize. Never point out the skills and experience you lack. If you are qualified for the job but don’t have much experience in the field, don’t apologize. Instead, focus on experiences like volunteering, school projects and community service you’ve done that make you a good fit and play up your transferable skills.

TIP #4 Don’t overshare. While writing a cover letter to explain a career change or job gap is a good idea, sharing every detail about your life or career is not. Keep away from the following topics every time you create a cover letter:

TIP #5 It’s possible to be too enthusiastic. We stress the importance of conveying enthusiasm when you write a cover letter because you should. However, use caution when displaying your zeal. Keep your tone professional, be genuine and never present yourself as desperate.

Cover letter examples

Cover letter examples for top jobs.

Get inspired with our professionally crafted cover letter examples for top jobs and industries. You can use them with our builder to make a cover letter that’s as unique as you are.

Cover letter examples by situation

Example of how to make a cover letter when you have no experience.

Use this example to help you write a career change cover letter.

Here’s what to include in a cover letter if you have employment gaps.

Example of how to write a “cold call” cover letter.

This example shows how to write a cover letter for a job that isn’t advertised.

Here’s how to write a cover letter for a temporary to a permanent position.

Example of a cover letter for a job with the same company.

Example of a job application letter when you’re seeking a promotion.

How to write a cover letter : important takeaways

Let’s recap the basics of what to include in a cover letter one more time:

How to make a cover letter FAQ

How long should a cover letter be.

A cover letter should cover one half-a page minimum and it should never be more than one-page long. Aim to concisely express your points in about 250-500 words.

How do you write a cover letter for a job application?

To make a cover letter effectively, use a standard business letter format, include your contact details and the potential employers’ contact information, address the hiring manager if possible, and in 250-500 words, explain how your achievements, skills, and work experience make you the best fit for the job. Introduce yourself and show enthusiasm for the job in the first paragraph, then in one or two paragraphs, detail exactly why you’re the best fit for the position. Ensure you address situations such as job gaps, a career change, or a move to a new location, and wrap it up in a compelling closing paragraph that reiterates your interest in the job and invites the hiring manager to contact you for an interview.

How to address a cover letter without a name?

It’s always best practice to try to find the hiring manager’s name when writing a cover letter because it personalizes your letter and emphasizes your interest in the position by showing you’ve done your homework. It also creates a connection with the hiring manager and conveys that you’re willing to go the extra mile, which is a quality most hiring managers want to see in prospective employees. But if you don’t have a name, it’s acceptable to write “Dear hiring manager,” “Dear [Title],” or “Dear [Department Name] to address your cover letter.

Can I send an email cover letter for a resume?

Yes, it’s perfectly acceptable to send a cover letter in an email message, unless the job description states to attach it. Be sure to attach your resume to the email and let the hiring manager know it’s attached.

Is a cover letter necessary?

Yes! Unless a job posting specifically states not to send one, writing a cover letter for a job application is a must if you want to stand out from the competition. Sending a cover letter along with your resume shows recruiters that you are a professional who is sincerely interested in the job and willing to go the extra mile for it — traits employers look for in job candidates.

What to write in a cover letter?

Generally, cover letters should tell employers why you’re the best fit for your target job. Write about your background and how it fits the job, show your personality, and explain precisely what you can do for the employer and how. It’s also a good idea to explain unique situations like job gaps and the reasons for a career change in a cover letter.

Of course, you should also include your name, contact information, links to professional profiles, the employer’s address, addressee’s name and title, a greeting, a job applicant’s contact information, the employer’s address, a compelling introduction, a strong closing inviting the hiring manager or recruiter to follow-up and a formal signoff.

What does a cover letter look like?

A good cover letter looks like a classic business letter. Some cover letter templates have splashes of color, like this one:

Kellie Hanna

Content strategist, career advice expert.

Kellie is the content strategist for My Perfect Resume. She has more than 20 years of experience in digital media and is passionate about helping job seekers navigate their careers. She has a B.A. in English and writing from Temple University.

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COMMENTS

How to Write a Cover Letter in 2023
What is a Cover Letter? (and Why It's Important) · Header - Input contact information · Greeting the hiring manager · Opening paragraph - Grab the
What Does the Best Cover Letter Look Like in 2023
Key Takeaway · Pick an elegant font and stick to it. · Set 1-inch margins. · Left align all contents, don't use justification. · Use double spaces
How To Write a Cover Letter (With Examples and Tips)
Cover letter format · Header with date and contact information · Salutation or greeting · Opening paragraph · Middle paragraph(s) · Closing paragraph.
How To Format a Cover Letter (With Outline and Examples)
A cover letter usually is three paragraphs long and outlines why you are applying for a specific position, a brief overview of your professional
How to Write a Cover Letter
Much of the advice out there says to keep it under a page. But both Glickman and Lees say even shorter is better. “Most cover letters I see are
The 12 Best Cover Letter Examples: What They Got Right
What does a cover letter look like? ... In addition to showing off your skills and qualifications, cover letters give you the opportunity to
What Does a Cover Letter Look Like? [8+ Examples]
What Does a Cover Letter Look Like? [8+ Examples] · 1. Your contact information. Make your contact information stand out in a cover letter header
Here is What a Good Cover Letter Looks Like
Example of a good cover letter · Start with your contact information (the header you used on your resume is often a good choice) · The date · Your
Key Elements of a Cover Letter
Information about you. Begin your cover letter with your contact information. · Date. Include a date as you would do with any business letter. · Contact Person's
How to Make a Cover Letter.
To make a cover letter effectively, use a standard business letter format, include your contact details and the potential employers' contact information