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Case Studies

Case studies are a popular research method in business area. Case studies aim to analyze specific issues within the boundaries of a specific environment, situation or organization.

According to its design, case studies in business research can be divided into three categories: explanatory, descriptive and exploratory.

Explanatory case studies aim to answer ‘how’ or ’why’ questions with little control on behalf of researcher over occurrence of events. This type of case studies focus on phenomena within the contexts of real-life situations. Example: “An investigation into the reasons of the global financial and economic crisis of 2008 – 2010.”

Descriptive case studies aim to analyze the sequence of interpersonal events after a certain amount of time has passed. Studies in business research belonging to this category usually describe culture or sub-culture, and they attempt to discover the key phenomena. Example: “Impact of increasing levels of multiculturalism on marketing practices: A case study of McDonald’s Indonesia.”

Exploratory case studies aim to find answers to the questions of ‘what’ or ‘who’. Exploratory case study data collection method is often accompanied by additional data collection method(s) such as interviews, questionnaires, experiments etc. Example: “A study into differences of leadership practices between private and public sector organizations in Atlanta, USA.”

Advantages of case study method include data collection and analysis within the context of phenomenon, integration of qualitative and quantitative data in data analysis, and the ability to capture complexities of real-life situations so that the phenomenon can be studied in greater levels of depth. Case studies do have certain disadvantages that may include lack of rigor, challenges associated with data analysis and very little basis for generalizations of findings and conclusions.

Case Studies

John Dudovskiy

How to Do a Case Study

Last Updated: March 28, 2023 References Approved

wikiHow is a “wiki,” similar to Wikipedia, which means that many of our articles are co-written by multiple authors. To create this article, 24 people, some anonymous, worked to edit and improve it over time. There are 9 references cited in this article, which can be found at the bottom of the page. wikiHow marks an article as reader-approved once it receives enough positive feedback. This article received 11 testimonials and 88% of readers who voted found it helpful, earning it our reader-approved status. This article has been viewed 746,847 times. Learn more...

Many fields require their own form of case study, but they are most widely used in academic and business contexts. An academic case study focuses on an individual or a small group, producing a detailed but non-generalized report based on months of research. In the business world, marketing case studies describe a success story presented to promote a company.

Planning an Academic Case Study

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Conducting Academic Case Study Research

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Writing a Marketing Case Study

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To do a case study, start by defining the subject and goal of your study and then getting ethical approval from the institution or department you're working under. Once you've received approval, design your research strategy and recruit any participants you'll be using. Prepare to work on your case study for 3-6 months by scheduling routine interviews with participants and setting aside time each day to do research and take notes. When you're finished, compile all of your research and write your final case study report. To learn how to do a marketing case study, scroll down! Did this summary help you? Yes No

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What Is a Case Study?

An in-depth study of one person, group, or event

Kendra Cherry, MS, is a psychosocial rehabilitation specialist, psychology educator, and author of the "Everything Psychology Book."

how to write a case study research question

Cara Lustik is a fact-checker and copywriter.

how to write a case study research question

Verywell / Colleen Tighe

Benefits and Limitations

Types of case studies, how to write a case study.

A case study is an in-depth study of one person, group, or event. In a case study, nearly every aspect of the subject's life and history is analyzed to seek patterns and causes of behavior. Case studies can be used in various fields, including psychology, medicine, education, anthropology, political science, and social work.

The purpose of a case study is to learn as much as possible about an individual or group so that the information can be generalized to many others. Unfortunately, case studies tend to be highly subjective, and it is sometimes difficult to generalize results to a larger population.

While case studies focus on a single individual or group, they follow a format similar to other types of psychology writing. If you are writing a case study, it is important to follow the rules of APA format .  

A case study can have both strengths and weaknesses. Researchers must consider these pros and cons before deciding if this type of study is appropriate for their needs.

One of the greatest advantages of a case study is that it allows researchers to investigate things that are often difficult to impossible to replicate in a lab. Some other benefits of a case study:

On the negative side, a case study:

Researchers may choose to perform a case study if they are interested in exploring a unique or recently discovered phenomenon. The insights gained from such research can help the researchers develop additional ideas and study questions that might be explored in future studies.

However, it is important to remember that the insights gained from case studies cannot be used to determine cause and effect relationships between variables. However, case studies may be used to develop hypotheses that can then be addressed in experimental research.

Case Study Examples

There have been a number of notable case studies in the history of psychology. Much of  Freud's work and theories were developed through the use of individual case studies. Some great examples of case studies in psychology include:

Such cases demonstrate how case research can be used to study things that researchers could not replicate in experimental settings. In Genie's case, her horrific abuse had denied her the opportunity to learn language at critical points in her development.

This is clearly not something that researchers could ethically replicate, but conducting a case study on Genie allowed researchers the chance to study phenomena that are otherwise impossible to reproduce.

There are a few different types of case studies that psychologists and other researchers might utilize:

The three main case study types often used are intrinsic, instrumental, and collective. Intrinsic case studies are useful for learning about unique cases. Instrumental case studies help look at an individual to learn more about a broader issue. A collective case study can be useful for looking at several cases simultaneously.

The type of case study that psychology researchers utilize depends on the unique characteristics of the situation as well as the case itself.

There are also different methods that can be used to conduct a case study, including prospective and retrospective case study methods.

Prospective case study methods are those in which an individual or group of people is observed in order to determine outcomes. For example, a group of individuals might be watched over an extended period of time to observe the progression of a particular disease.

Retrospective case study methods involve looking at historical information. For example, researchers might start with an outcome, such as a disease, and then work their way backward to look at information about the individual's life to determine risk factors that may have contributed to the onset of the illness.

Where to Find Data

There are a number of different sources and methods that researchers can use to gather information about an individual or group. Six major sources that have been identified by researchers are:

Section 1: A Case History

This section will have the following structure and content:

Background information : The first section of your paper will present your client's background. Include factors such as age, gender, work, health status, family mental health history, family and social relationships, drug and alcohol history, life difficulties, goals, and coping skills and weaknesses.

Description of the presenting problem : In the next section of your case study, you will describe the problem or symptoms that the client presented with.

Describe any physical, emotional, or sensory symptoms reported by the client. Thoughts, feelings, and perceptions related to the symptoms should also be noted. Any screening or diagnostic assessments that are used should also be described in detail and all scores reported.

Your diagnosis : Provide your diagnosis and give the appropriate Diagnostic and Statistical Manual code. Explain how you reached your diagnosis, how the client's symptoms fit the diagnostic criteria for the disorder(s), or any possible difficulties in reaching a diagnosis.

Section 2: Treatment Plan

This portion of the paper will address the chosen treatment for the condition. This might also include the theoretical basis for the chosen treatment or any other evidence that might exist to support why this approach was chosen.

This section of a case study should also include information about the treatment goals, process, and outcomes.

When you are writing a case study, you should also include a section where you discuss the case study itself, including the strengths and limitiations of the study. You should note how the findings of your case study might support previous research. 

In your discussion section, you should also describe some of the implications of your case study. What ideas or findings might require further exploration? How might researchers go about exploring some of these questions in additional studies?

Here are a few additional pointers to keep in mind when formatting your case study:

A Word From Verywell

Case studies can be a useful research tool, but they need to be used wisely. In many cases, they are best utilized in situations where conducting an experiment would be difficult or impossible. They are helpful for looking at unique situations and allow researchers to gather a great deal of information about a specific individual or group of people.

If you have been directed to write a case study for a psychology course, be sure to check with your instructor for any specific guidelines that you are required to follow. If you are writing your case study for professional publication, be sure to check with the publisher for their specific guidelines for submitting a case study.

Simply Psychology. Case Study Method .

Crowe S, Cresswell K, Robertson A, Huby G, Avery A, Sheikh A. The case study approach . BMC Med Res Methodol . 2011 Jun 27;11:100. doi:10.1186/1471-2288-11-100

Gagnon, Yves-Chantal.  The Case Study as Research Method: A Practical Handbook . Canada, Chicago Review Press Incorporated DBA Independent Pub Group, 2010.

Yin, Robert K. Case Study Research and Applications: Design and Methods . United States, SAGE Publications, 2017.

By Kendra Cherry, MSEd Kendra Cherry, MS, is a psychosocial rehabilitation specialist, psychology educator, and author of the "Everything Psychology Book."

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Case Studies

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Purpose of case studies

Understanding the question.

Analysing the question (video, 2:35) from Western Sydney University Library.

Researching & reading


For most of your assignments, you will need to do some research. This means searching for scholarly information related to the topic in order to find out what researchers have said about the topic and to develop your own ideas.

Ask a Library staff member for help in finding scholarly sources for your assignments.

Many students struggle with reading for university, but it doesn't have to be an uphill battle. You just need to figure out what you need to read and why you need to read it, then use the strategies in the resources below to help you become a more effective reader.

Interactive tutorials

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Library Study Smart Tips for effective reading: Pre-reading. Female student in library

Using what you find in sources

Organising & expressing your ideas in a case study, using paragraphs, sentences & words.

A lot of what we do with language every day is spoken. While speaking is important at university, most of your assignments will require writing, so developing your writing skills for the academic setting is essential. If you can get good at writing at university, you'll also be more attractive to future employers.

The University also offers free workshops on academic writing, referencing, and grammar. These are open to all students enrolled at Western Sydney University. You can find out more information on the Academic literacy and grammar workshops page (opens in a new window).

Editing & revising

Once you've done all the research and written enough words, you'll probably feel like you've finished. But don't submit it yet! It's still a draft and probably won't be your best work until you've read through it a couple of times and made corrections.

Finishing & submitting

Make sure you don't sell yourself short by handing in an inferior version of your assignment. Check out these tips for improving your final draft and handing in the best version of your assignment that you can.

Learning from feedback

When your assignment has been marked, don't just look at the mark you got, but read through all the feedback and reflect on what you could do to improve next time.

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how to write a case study research question

Professional Case Study Writing Help from Pro Writers

First, let's see what case study is to find out why students use our help. Case studies are some of the more difficult tasks you can run into because they imply in-depth studies of real people, groups, companies, or events. We understand that busy students like you might not have enough time to complete it. That is why we offer our professional case study writing help that enables you to get any paper from us online!

Just provide us with the topic and case details, and one of our professional academic writers will apply their years of experience to deliver top-quality writing help you need. Whether it's an intrinsic or explanatory type of paper - we can handle anything! Best of all, our student-friendly prices and fast turnaround time ensure that we can work within virtually any time frame that you might have. Don't stress yourself out, let us get you a case study writer!

This task is a research method that encompasses a full examination of the subject matter and all related conditions. Often students have to look into a certain situation and suggest the best solution. Also, case studies are useful in hiring because they help to identify whether candidates have analytical skills.

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Professional Help with Any Case Studies

Based on the research goal, there are four main types of case studies, and you can buy each of those! All you need to do is provide your personal case study writer with the details on your task.

Depending on the type, the core research might involve varying steps. But the most tedious part here is data collection and analysis, and it's mind-blowing when you realize how much time it takes. Luckily, once you ask for help, our expert writer will do everything, including the data aggregation, its analysis, and conclusions! We can even provide you with a high-quality ISSA case study writing help.

The Writing Process

Regardless of your decision, we think that won't hurt anybody if we try to shed some light on how to do this assignment. The steps we describe below are generalized, but they apply to such a task:

The main question and the case study type.

Decide on the type and target audience. That will define the style and design. After narrowing the topic to a specific question, see how many reliable sources you can find, and how much data is available. Also, it is a good idea to search for similar case studies because their findings can help you in coming up with some interesting ideas and formatting your work accordingly.

Interview preparations.

Think thoroughly about the interview participants because the most valuable information can be provided only by experts in your field of study. Consider interviewing people individually and in groups. You should organize your data to develop the interviewing process in a way that would result in getting as much useful information as possible. Ensure that the surveyed people are fully aware of your project's details and goals and that all your questions are not controversial or unethical.

Data collection.

Ask questions that are the same or similar to get various points of view on your subject matter. Try to avoid those that can be answered "yes" or "no" and keep them open-ended. Organize everything you gathered in one place to access it easily when you are writing the case study. Carefully sift through the material you collected and pick only the most relevant data because you cannot include everything. Then, try to use only one or two sentences to formulate the problem (like a thesis statement).

Writing the piece itself.

The last step you are to make is writing your case study. Usually, it consists of four parts which we are going to lay out below:

Don't forget to read the draft to make all the necessary corrections and additions. Proofread it to spot and correct any spelling or grammar mistakes and see if you have transitions between the sections. Then, ask somebody else to read it to change parts that might be confusing or unclear.

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  1. How should I structure and write a User Research case study?

    A user research case study is your way to demonstrate the value you provide to an organization. Case studies are at the heart of an interview and an integral piece to making it through to the next step during the interview process

  2. Case Studies

    Case studies aim to analyze specific issues within the boundaries of a specific environment, situation or organization. Explanatory case studies aim to answer ‘how' or 'why' questions with little control on

  3. Case Study: Definition, Examples, Types, and How to Write

    In a case study, nearly every aspect of the subject's life and history is analyzed to seek patterns and causes of behavior. If you are writing a case study, it is important to follow the rules of APA format

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    Case studies are some of the more difficult tasks you can run into because they imply in-depth studies of real people, groups, companies, or events. Don't stress yourself out, let us write a custom case study for you!