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How to Introduce Your Company

Last Updated: May 27, 2023 References

This article was co-authored by Madison Boehm and by wikiHow staff writer, Eric McClure . Madison Boehm is a Business Advisor and the Co-Founder of Jaxson Maximus, a men’s salon and custom clothiers based in southern Florida. She specializes in business development, operations, and finance. Additionally, she has experience in the salon, clothing, and retail sectors. Madison holds a BBA in Entrepreneurship and Marketing from The University of Houston. There are 9 references cited in this article, which can be found at the bottom of the page. This article has been viewed 312,368 times.

Creating a good first impression is important for any business, especially if it’s a new company that doesn’t have a big reputation yet. There are several ways to introduce your company online, in an introduction letter, marketing materials, and in elevator pitches. Emphasize the problem that your company’s service or product solves, and explain what makes your company unique. Remember, introductions are meant to be short, so don’t overdo it.

Example Introductions

how to write an introduction for a company

Sending an Introduction Letter or Email

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Launching on Social Media

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Creating an Engaging Website

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Tip: Share your introduction with other employees or business partners to see if they have any productive feedback for you.

Making In-Person Introductions

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Tip: If you aren’t in a business setting, start by asking the other person how they’re doing. Comment on the weather, setting, or ask them an impersonal question to prompt a conversation.

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Tip: It’s called an elevator pitch because you should theoretically be able to recite it while you’re on an elevator with someone that you’ve just met. It should be short, punchy, and evocative.

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How to Write a Business Introduction

Three Types of Employment-Related Letters

Proper closings for business letters, how to change to different business letter formats in word 2007.

Introductions are an important and useful part of a company's marketing communication or public relations program. You see them whenever a company needs to introduce itself or new products to potential customers. Other occasions include introducing a new executive to shareholders and customers or announcing a new location for the business. Businesses send notices or letters of introduction through the mail or using email newsletters or website articles.

Introducing a Company

When introducing a new business to potential customers, be sure to send a complete message. Emphasize the name and address of the business. Tell the reader how it started and what products or services it offers. Stress the benefits of using the products or services.

If there is an opening event, invite the recipient to attend. Ask the recipient to become a customer by signing up for a discount card or taking advantage of a special offer. Tell how to learn more about the new company and close by expressing hope that the person will become a customer.

Introducing a New Product or Service

A special letter, email or message on a company's website can alert customers to a new product or service. Thank the recipient for being a customer and introduce the product or service. Describe the product or service and, if possible, enclose images that might help the customer understand what the company is offering.

If there is a promotional offer, tell the customer about it and inform him how to learn more. Remind the customer how valuable he is to your business and say that you hope he will try the new product or service.

Introducing a New Executive

Whenever an executive joins a company at a high level, it's appropriate to introduce her to shareholders and customers. The message should let the recipient feel good in the knowledge that the company is growing and upgrading. Inform the recipients about the person's business experience, educational background, if appropriate, and her responsibilities at the company. Tell recipients how this addition to upper management will be good for the company.

Introducing a New Location

Turn a routine notice of change of address into a public relations message. If your business is moving to more spacious facilities – new retail space or a new office building – contact your customers and other business associates. Introduce the new location by giving the street address and new phone numbers if applicable, and include photos.

Point out the features of the location that will enable you to improve the experiences of employees, visitors or shoppers. These might include more parking spaces and room for expansion.

Charles Crawford, a former commercial banker, has been a business writer in New York since 1990. He has produced marketing materials for an executive outplacement firm, written the quarterly newsletter of a medical nonprofit organization and created financing proposals/business plans. Crawford holds a Bachelor of Arts in English and a Master of Science in international affairs from Florida State University.

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Jim Blessed

Writing a company introduction letter to a recipient that has no business with your company can be daunting. Writing an introduction to break the ice is a monumental task that must be done with care because if you fail at this first impression, you’ve lost the chance of ever doing business with this company or person. So, yes, it is daunting, but it’s not impossible. 

You may be required to send an introduction letter for a myriad of reasons. If you work in the sales or marketing department, then this falls more within your purview than it would other departments.

Ensuring your company’s introduction letter is written well is an extremely important task as this sets the precedent on whether or not the relationship or the objective you’re trying to achieve would fly, much less succeed. So, to increase your chances of success, you should do everything you can to ensure you’re sending out the best introduction letters. 

Company introduction letters can either be completely cold messages which have a significantly reduced success rate or you may have interacted with the client one way or another before. The client may be a lead, an introduction, etc. Regardless of the relationship (or lack of one) between you and the client, there are principles you need to put in place to increase your success rate. 

In this article, we’re going to discuss all of these principles. 

How to Write a Self Introduction Letter

What should be in your company introduction letter.

A first-time introduction needs to be airtight. You can’t afford to leave anything on the table. This is even more so for high-stakes introductions. If you’re pursuing a lead or pitching to a potential investor, you cannot afford to send sloppy letters.

 In this section of this article, we’re going to discuss everything there is to know about sending company introduction letters. 

Mention The First Point Of Interaction

This may not be realistic for all instances, especially if you’ve not interacted with the client before, but in situations where it is applicable, ensure you state how or where you interacted with the recipient. In doing this, you create a sense of camaraderie between you and the recipient and they’re more open to oblige your request.


If you’re sending multiple letters a day, you may need to find a balance on how to personalize them. This is because recipients can tell when a letter is a generic template. And while SOME parts of the letter can be templates, to increase your chances of success, you need to ensure most parts of the letter is personalized.

If Referred, Use Their Name In The Subject Line

If you were referred to the recipient by a mutual friend, ensure to include their name in the subject line. This will increase the chances of your message getting read.  

Tweak Your Offer

Your best shot at achieving your objective is to present them with an irresistible offer. Not just an irresistible offer, an offer they need. It doesn’t matter how well-written your company introduction letter is, you’re going to receive a no from the recipient if your solutions don’t fit their problems. 

Keep It Short

A general rule of professional correspondence is to keep the message as short and as concise as possible. If you feel you’ve included any unnecessary information, cut it out.

Keep Links To A Minimum

If you’re emailing high-stakes individuals, it is important that you keep the links to a minimum. You should only share the most important information that helps further your agenda. 

How to Introduce Your Boss to a Client in an Email

How to write a company introduction letter.

We’ve discussed the most essential tips to increase your chances of success in your introduction letters. Regardless of the type of introduction letter, the same rules apply to them. 

Please note that all stages of this letter are important and as such should be handled with the same attention.

1 st – Introduction

The recipient has opened your email! You’ve passed the first stage. Now, what’s left is to ensure they don’t leave and ultimately perform the ask. To ensure this does not happen you have to start your introduction right off the bat. If you were introduced by someone, ensure to mention their name in this first paragraph. If not, include something personal. The more personal it is, the higher your chances.  

Something personal can be a line from their website, a post they made on social media, a keynote address they gave, etc. Starting your email with this approach tells the recipient you took your time to check them out and they may be inclined to stay longer. 

After that, briefly introduce yourself , what you do and where you work. 

2 nd Services

This is the stage where you touch on your services, the success you’ve had, and what you want to do for the recipient. When doing this, you may be required to add links to verify any claims you make. More importantly, you need to make sure your services are relevant to the recipient. This cannot be overstressed! If the recipient doesn’t need what you’re selling, chances are they’re not going to buy. 

This part is the easiest part and it is almost always a meeting. Simply state that you’d love to book a call to discuss further if you’re a good fit. The ideal way for this would be to offer some available dates and have the recipient choose the most convenient one for them. 

Follow Professional Communication Etiquette

Ensuring your email adheres to the rules of professional communication is one of the most important rules of writing correspondence. So, before sending that introduction letter, make sure your letter ticks all the boxes of professional communications. This includes using the right address, punctuating properly, and signing off the letter professionally. 

How to Introduce Two or More People by Email

Company introduction letter template one, company introduction letter sample one, company introduction letter sample two, company introduction letter sample three.

When sending an introduction, you need to ensure all parts of your letter are optimized. Do not leave a stone unturned. While there’s no one trick that guarantees success, optimizing all the points in your letter increases your odds. We’ve also included some samples to help you get started with your company introduction letters. 

Jim Blessed

Email Introductions (And Samples): Everything You Need to Know

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How to Write an Introduction: A Simplified Guide

Braden Becker

Updated: July 12, 2021

Published: July 01, 2021

You only get one chance to make a first impression on your website or blog — which means you need an introduction that stands out. But what do you say? How do you say it? Should it be long? Short? Funny? Serious? For many of us, the stress of creating a great introduction drives the dreaded cursor feedback loop: Blink. Blink. Blink. The cursor-on-a-blank-screen sits, waiting for your brilliance but you just can’t find the words. It’s something that all writers — amateur or professional, aspiring or experienced — know and dread. And of all times for it to occur, it seems to plague us the most when trying to write an introduction.

Girl with notepad writing an introduction

I mean, you already have a blog post you want to write. Can't you just dive in and write it? Why all the focus on getting the introduction right?

Here's the thing: Intros set the stage. They establish the tone and let visitors know what to expect.

And it’s not all bad — introductions don’t have to be long or complex. In fact, most people prefer them to be quite quick. They also don't have to be so difficult.

Let's break down exactly how to write an introduction that's short, effective, and relatively painless. And if you're ever having trouble churning out those intros, come back here and re-read this formula to lift yourself out of that writing rut.

6 Free Blog Post Templates

Tell us a little about yourself below to gain access today:, how to write an introduction.

Grab the reader's attention. Present the reason for the post's existence. Explain how the post will help address the problem that brought your reader to it.

Writing an introduction that captures your audience can help your website traffic (and ultimately, your business) grow better, but doing it right is just as important. Here's how to write an introduction in three simple steps.

To write an introduction, be mindful of what it's supposed to achieve. The main goals here are to draw in your reader — a relative stranger, most of the time — and concisely let her know what the article is about. Generally, that consists of three key components:

Step 1) Grab the reader's attention. That looks different for every piece of writing, but we've provided some suggestions below.

Step 2) Present the reason for the post's existence.

Step 3) Explain how the post will help address the problem that brought your reader to it.

As a lover of all things meta, I will, of course, use this post's introduction as an example of how to write an intro. It contains different components that create the above introduction "formula," which you can refer to that when you get stuck with your own.

Below, we've gone into more detail on each component.

Writing an Introduction Paragraph

1. grab the reader's attention..

There are a few ways to hook your reader from the start. You can be empathetic ("Don't you hate it when...?"), or tell a story, so the reader immediately feels some emotional resonance with the piece. You could tell a joke ("Ha! This is fun. Let's read more of this."). You could shock the reader with a crazy fact or stat ("Whoa. That's crazy. I must know more!").

For this intro, I went the "empathetic" route.

example of how to Grab the reader's attention in an introduction paragraph

Writer's block stinks. Blank screens and taunting cursors — the worst. Who's with me?

2. Present the reason for the post's existence.

Your post needs to have a purpose. The purpose of this post is to address a specific problem — the pain in the butt that is writing intros. But, we have to do it, and therein lies the approach to something important: making writing introductions easier.

Just because you know the purpose of your post, doesn't mean the reader does — not yet, anyway. It's your job to validate your post's importance and give your audience a reason to keep reading.

3. Explain how the post will help address the problem.

Now that the reader is presented with a problem that he or she can relate to — and obviously wants a solution — it's time to let the audience know what the post will provide, and quickly.

In other words, the introduction should set expectations. Take this post, for example. I don't want the reader to dive in and expect to see a list of reasons why introductions are important. I want you to expect to read about what makes a good introduction.

But if I hadn't clarified that in the introduction, you might have expected the former. After all, be honest — did you skim over or forget the title of this post already? That's okay. That's why we tell the reader exactly what the post will provide, and why it's valuable.

Of course, there are other valid ways to write introductions for your marketi ng content — don't feel the need to follow this formula for every single piece of content, as some are more casual than others. But, this guide should help provide a solid framework to follow if you're just getting started, or if it's just one of those days when the words aren't flowing.

What makes a good introduction?

While format is fundamental to consistently capture visitor attention, it’s also worth considering stylistic frameworks that can help boost engagement from the first moment users land on your site. These include:

1. Telling a compelling story.

Great stories sell books — and they’re also a fantastic way to open a website blog. Storytelling is part of the human experience and if your intro can tee up a solid story, visitors are more likely to keep reading past the first paragraph.

The caveat? Don’t give it all away up-front. Not only should intros be kept short, but the idea is to have people read all the way through to the end. Instead, start with a great hook about something interesting that happened — “The one time I…”, “It all started when…”

2. Cultivating empathy.

We’re also naturally predisposed to empathy, especially when we can relate to what someone else is saying on a personal level.

Let’s say you’re running a money-saving advice blog. By starting your post with a few of your own experiences with debt and how it impacted your life, you can cultivate empathy from those in similar positions and simultaneously lend your blog greater authority.

3. Establishing common pain points.

There’s no trait more universally human than complaining. We do it about small things — like the weather — and big things, like challenges at work or home. This creates an opportunity for content creators: Establish common ground with familiar pain points.

Consider a home maintenance and repair blog. You could introduce homeowners communally dislike — such as clogged gutters or peeling paint — quickly discuss why it’s so frustrating, and then assure readers you can offer a viable solution.

4. Crafting a human connection.

If you’re running any type of product or service website, expect natural skepticism from visitors. They know you’re trying to sell something and their guard is naturally up, especially against hyperbolic or superfluous claims.

Here, it’s worth considering calling out a company shortfall — “we’re not the best, but”, “we don’t have all the answers” — and then highlighting what sets you apart from the competition. Done right, you can disarm cynical users with honesty, craft a human connection and encourage them to consider your pitch.

5. Asking interesting questions.

You can never go wrong with questions — so long as they’re interesting. Intros that start with “did you know that…” or “ever wondered why…” are great starters if you have relevant information to share.

This can’t be overstated: If your blog doesn’t (or can’t) answer the question you pose in the introduction, choose a different approach. Nothing frustrates visitors faster than discovering that blog intro and body are a content mismatch.

5 Introduction Examples

Curious about what a great introduction looks like in the wild? Let’s break down five great examples.

1. PetaPixel

Photography site PetaPixel offers news, insights, and advice about all things photo-related. In their post “This Free 2.5 Hour Tutorial Covers All Aspects of Wedding Photography,” PetaPixel uses their introduction to highlight the experience of tutorial creator Taylor Jackson, who shoots “60 to 70 weddings every year.”

This quick-hitter introduction helps establish Jackson’s credibility as an expert and cultivates confidence among readers, in turn encouraging them to read the post and click through to the tutorial.

2. Apartment Therapy

Apartment Therapy is all about helping visitors organize, clean, and streamline their apartment space, while also highlighting specific product categories. In their recent post “This Unique Tray is What Your Living Room is Missing,” the site uses one of the techniques mentioned above: Pain points.

“Even maximalists can’t stand clutter,” reads the first intro line. “The reality is that nobody likes to open a cabinet only to be faced with a messy avalanche of knick-knacks and accessories.” By establishing common grounds for complaint, the blog helps set up the benefits of the product it’s trying to sell.

3. Greatist

Greatist is a health and wellness blog that offers advice and tips for readers. Their recent starter toolkit post — “Stop Using Your Shoe as a Hammer: 17 Items for Your Starter Tool Kit” helps cultivate a connection with a simple introductory line: “You don’t have to be a DIY pro to need a tool kit around.”

By highlighting the near-universal need for a simple, streamlined toolkit, the site sets up readers to continue on and discover which tools are critical for starter kits.

4. The Friendly Teacher

Educational advice site The Friendly Teacher opens her “10 Tips for Organizing Your Classroom at the End of the Year” with a simple question: “What do teachers do in the summer?”

The answer is easy: Relax. But as the post points out, leaving classrooms in a state of disrepair only makes more work for the following year — and she’s here to help with 10 simple tips for pre-summer cleanup. The introduction works because it helps put readers in the right frame of mind — a relaxing summer — and then offers actionable tips to reach that goal.

5. BloggingTips.com

BloggingTips.com is exactly what you’d expect: A site dedicated to useful blogging tips that help improve your site. In their recent post, “How To Choose A Blog Name – A New Blogger’s Guide to Selecting a Domain Name And URL”, they don’t waste any time getting to the point of their introduction, noting that, “Once you’ve decided to launch a blog – whether for personal or business purposes – one of the first decisions you have to make involves your domain name selection.”

The biggest benefit of this introduction? Brevity. It gets right to the point. If you’ve got a blog, you need a domain name. This is a great approach when the subject matter you’re tackling is relevant and useful but not inherently compelling: Rather than trying to force a connection or create a convoluted narrative, straight and to the point works best.

Let's Get Started

Feeling inspired? Good. Next time you find yourself face-to-face with the dreaded blinking cursor, use these resources and compelling examples to find motivation and write simpler, smarter, and stronger introductions .

Editor's Note: This post was originally published in September 2013 and has been updated and for freshness, accuracy, and comprehensiveness.

Don't forget to share this post!

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how to write an introduction for a company

How To Write a Business Introduction Letter in 10 Steps [+Examples]

Learn how to write a business introduction letter with our 10-step guide and examples that will impress potential clients and establish professional.

how to write an introduction for a company

Ivana Vidakovic

Apr 28, 2023

how to write an introduction for a company


Trending articles.

A well-written business introduction letter can be a game-changer when gaining new clients or establishing professional connections. 

It's an opportunity to introduce yourself and your business, showcase your skills and experience, and make a positive first impression. 

However, writing an effective introduction letter can feel overwhelming if you're unsure of where to start or what to include. 

That's why we've created a comprehensive guide with 10 easy steps and examples to help you write a successful introduction letter for business purposes.

Let’s start!

What Is the Purpose Of a Business Introduction Letter?

A business introduction letter enables you to reach out to a new contact or kick off a new business relationship.

Whether sent by a business or an individual, the letter aims to introduce the sender and their enterprise.

The letter's primary purpose is to make a good first impression while providing vital details about the company, its offerings, and its suitability for the position .

There are many situations in which an introduction letter to business would be appropriate, such as:

🎯 Introduce your business to a potential client

🎯 Establish a partnership with another business

🎯 Apply for a job or contract.

Benefits of Business Introduction Letters

You might be wondering, "Why only business introduction letters?" 

Let me quickly list a few of the most widely known advantages that might come from this type of letters:

✔️ Positive first impression — Demonstrate your professionalism and attention to detail.

✔️ Brand awareness — Gain new business opportunities and increased revenue.

✔️ Establish credibility — Give potential clients or partners the confidence they need to work with you.

✔️ Showcase your offerings — Differentiate yourself from the competition and make a compelling case for why someone should work with you.

✔️ New business opportunities — Get you access to markets you may not have been able to enter before.

Now that you’re aware of what and how business introduction letters can bring to your efforts, let’s figure out essential steps in crafting them.

Write a Business Introduction Letter in 10 Steps

Here are 10 easy steps to follow when writing an introduction letter for business purposes, complete with examples.

Follow through to the end to learn some pro tricks and tips that will help you get started right away.

1. Determine the Goal

Determining your goal for a business introduction letter is a crucial step in the letter writing process. 

Without a clear goal, you may find it challenging to craft a compelling and effective letter that achieves your desired outcome. 

Here are some steps you can take to determine your goal for a business introduction letter:

1.1 Define Your Target Audience 📌

Understand your target audience by asking yourself who you are writing to and what their needs and interests are. 

1.2 Know the Purpose of Your Letter

We already talked about this in the previous section. 

Once you define your target audience, you need to figure out what would be the purpose of a business introduction letter. Start by asking these questions:

Your goal will depend on the purpose of the letter.

1.3 Determine the Desired Outcome 📌

Once you've clarified the purpose of the letter, you need to determine the desired outcome:

Having a clear desired outcome will help you craft a letter that achieves your goals.

2. Do Your Research

Now that you have a clear idea of WHAT you want to achieve, you can devote your time to finding the best people to pursue it.

It's essential to be selective when building your "list." 

Remember that only some companies in your industry will be a good fit for working together.

At the same time, you want the people who might be interested to be curious enough about you to keep reading.

That is to say, you only get one shot at making an excellent first impression in the business world via email without relegating your message to the spam folder.

Because of everything mentioned, when writing a business introduction letter make sure to:

2.1 Research the Company or Individual 📌

Do some preliminary research on the business or person you are writing to. 

This might entail looking at:


By researching your point of contact you can better understand their company, offerings, and core principles.

Besides, who wouldn't want to know that potential business partners have looked into them?

2.2 Determine How You Can Add Value 📌

Decide how you can add value after identifying their needs and pain points:

For instance, Quora is a great place to begin investigating the specific problems that some businesses face.


If you focus on how your efforts will benefit other companies , you can craft an engaging and relevant message.

2.3 Research the industry and competition 📌

Additionally, it's critical to research the market and rivals. 

By researching your rivals, you can gain a better understanding of the competitive landscape and position your company to stand out from the crowd.

2.4 Use personal connections 📌

Use any personal ties you may have to the recipient or their company to your advantage in order to learn more. 

Mutual acquaintances, business gatherings, or trade associations may all fall under this category.

3. Start With a Formal Greeting

Communication in the business world must always be formal. 

Using business language helps people take you seriously and establishes your credibility.

So, what does that actually mean?

When utilizing a formal tone of voice in your writing you should keep in mind the following:

✔️ Avoid using slang or jargon

✔️ Address your recipients using formal greeting “Mr/Mrs/Ms”

✔️ Keep things brief and simple , and get to the point directly

✔️ There is never a bad time for humor , as long as it's served in measured doses

Business conversations aren't just "invitations to a coffee," so remember that formality isn't a waste of time when there's money, reputation, and development at stake.

Formal Greeting Examples

"Dear Mr. Smith, 
My name is John Doe, and I am the founder of XYZ Consulting, a business consultancy that specializes in helping companies improve their operations and profitability."
"Dear Hiring Manager, 
I am writing to introduce myself and my business, ABC Marketing Solutions."
"Dear Ms. Johnson, 
I recently came across your company, XYZ Industries, and was impressed by your innovative approach to product development. "
"Dear Mr. Patel, 
I recently attended an industry conference where I had the pleasure of hearing you speak about your company's impressive growth and success."

4. Open With a Strong Argument

Step two in writing a successful business introduction letter is to grab the reader's attention with a killer opening line.

At this point, you can either start a conversation with them or completely lose them.

From the perspective of the reader, a successful entry point contains following elements:

✔️ Hook — Powerful statements or questions can intrigue the reader (e.g. statistic, bold claim, or rhetorical question).

✔️ Clear argument — Make your argument understandable and concise.

✔️ Evidence to support your argument — Use facts, figures or other evidence to prove your point. 

For a powerful opening line it is recommended to use a confident tone. 

In this way, you can demonstrate that you are committed to your argument and passionate about your suggestion.

Strong Argument Examples

"Did you know that businesses that invest in employee wellness programs see a 28% reduction in sick days and a 26% reduction in healthcare costs? 
Our company, XYZ Wellness, specializes in developing customized wellness programs for businesses like yours to help you save money and boost productivity."
"As the global demand for renewable energy continues to grow, it's more important than ever for businesses to prioritize sustainability. 
Our company, ABC Energy Solutions, offers cutting-edge renewable energy solutions that can help your business reduce its carbon footprint and save money on energy costs."
"In today's hyper-competitive marketplace, customer experience is more important than ever. Our company, XYZ Customer Experience, specializes in helping businesses create unforgettable experiences that keep customers coming back for more."
"As a leading provider of cybersecurity solutions, our company, ABC Security, understands the threats businesses face in today's digital age. 
That's why we've developed a comprehensive suite of security products and services to help businesses like yours stay protected from cyberattacks."
"Did you know that 60% of consumers say they're more likely to buy from businesses that offer personalized experiences? 
Our company, XYZ Personalization, specializes in helping businesses create customized products and services that meet the unique needs of each customer."

5. Introduce Your Business

The most important part of a business introduction letter is step #5, in which you should highlight the most important aspects of your business without coming across as aggressive and overbearing.

What follows are suggested elements for your initial statement:

✔️ Start with a brief overview — To kick things off, introduce your company by name, location, and services. Write clearly and directly to the point that the reader can grasp your company's mission in 2-3 lines tops.

✔️ Highlight your unique value proposition — Describe your company's unique selling proposition and why you think potential clients or collaborators should use your services. It could be anything from your knowledge and experience to your fresh perspective and ground-breaking offerings.

✔️ Provide evidence of your success — Provide information or concrete examples to back up your claims about your company's success. This may take the form of awards, case studies, or testimonials from satisfied clients.

Company Introduction Examples

“[Your Business Name] is a full-service digital marketing agency located in [Location]. At [Your Business Name], we specialize in helping businesses like yours increase their online presence and drive measurable results.
Our unique value proposition lies in our data-driven approach to digital marketing. Our team of experts leverages the latest tools and technologies to analyze your business's data and craft customized strategies that deliver maximum ROI.
We are proud to have helped businesses of all sizes achieve their digital marketing goals. Our clients have seen significant increases in website traffic, lead generation, and sales conversions as a result of working with us.”
“We are [Your Business Name], a leading provider of cloud-based HR software solutions. Our company is headquartered in [Location] and has been serving businesses of all sizes since [Year of Establishment].
At [Your Business Name], we specialize in helping HR departments streamline their operations and improve employee engagement. Our unique value proposition lies in our user-friendly software that is highly configurable and customizable to meet each client's unique needs.
We are proud to have helped our clients achieve significant cost savings and efficiency gains. Our software has been recognized as a top HR solution by leading industry analysts and has received numerous awards for innovation and customer satisfaction.”
“I would like to introduce you to [Your Business Name], a boutique law firm located in [Location]. Our firm specializes in providing legal services to startups, entrepreneurs, and small businesses.
At [Your Business Name], we pride ourselves on our personalized approach to legal services. We take the time to understand each client's unique needs and goals and work closely with them to develop tailored solutions that meet their needs.
We are proud to have helped our clients achieve significant milestones, including successful product launches, mergers and acquisitions, and fundraising rounds. Our clients have also praised us for our responsiveness and accessibility, with many describing us as a true partner in their business's success.”

6. Explain the Reason For Reaching Out

Since the reader has made it this far into your business letter, now is the time to make it clear why you're writing.

In addition to the rules we laid out in the first step (i.e., defining your goal), there are no additional rules for this stage.

Here are some good justifications that will fit with the purpose of your business introduction:

👍 To i ntroduce yourself and your business to a potential client or customer

👍 To establish a new business relationship with a partner, vendor, or supplier

👍 To seek out potential investors or funding opportunities

👍 To apply for a job or internship at a company.

👍 To follow up on a previous conversation or meeting

👍 To share exciting news or updates about your business

👍 To request a meeting or call to discuss potential collaboration or partnership opportunities

👍 To invite someone to attend an upcoming event or conference

👍 To express gratitude or appreciation for a previous business interaction or opportunity

👍 To offer your services or products to a potential customer or client

Reasons for Reaching Out Examples

"I'm writing to introduce myself and my business, [Your Business Name], and to inquire about the services you offer."
"I'm writing to introduce my startup, [Startup Name], and to inquire about potential investment opportunities."
"I'm writing to introduce my company, [Your Company Name], and to inquire about establishing a new partnership with your organization."
"I'm writing to introduce myself and express my interest in applying for the [Job Title] position at your company."
"I'm writing to follow up on our previous conversation regarding potential collaboration opportunities between our two companies."
"I'm writing to share some exciting news about [Your Business Name], including our recent expansion into international markets and our new product launch."
"I'm writing to request a meeting or call to discuss potential collaboration or partnership opportunities between our two organizations."
"I'm writing to invite you to attend our upcoming [Event/Conference] and to learn more about [Your Business Name]."
"I'm writing to express my gratitude for the opportunity to work with your organization and to discuss potential future collaboration opportunities."
"I'm writing to introduce my business, [Your Business Name], and to offer our services/products to your organization

7. Make the Letter About Them

Now, here's where most people go wrong when it comes to composing business introduction letters — they focus too much on themselves .

Even though it's crucial to portray yourself (after all, that's the point of your letter), the overall impression you leave with the reader should be that you wrote the letter just for them.

Therefore, when writing an introduction, focus on how your solutions will alleviate their problems.

Here is what to include to craft a personalized business introduction letter:

✒️ Consider the recipient's business achievements and challenges

✒️ Use your expertise to suggest alternate outcomes

✒️ Highlight potential benefits of your collaboration

✒️ Always backup your claims with evidence, evidence, and more evidence

Make Letters About Recipient Examples

"I understand that your company is struggling to keep up with the demand for your products, and I believe that our services can help streamline your production process and increase efficiency."
"Our innovative software can help your team save up to 20 hours per week on administrative tasks, allowing them to focus on more strategic initiatives and drive growth for your company."
"Our client, [Client Name], was facing similar challenges as your company, but after implementing our solution, they were able to increase their revenue by 30% in just six months."
"I would love the opportunity to discuss how we can help your business overcome these challenges. Would you be available for a call next week to learn more about our services and discuss how we can work together?"

8. Mind the Length of Your Letter

An introduction letter for a business should be brief, typically at most one page. 

This is due to the fact that most people have limited time and attention spans , making them less likely to read a lengthy letter.

Some benefits of keeping your business introduction letter brief include the following:

✔️ Showing that you value the reader's time by not burdening them with irrelevant details.

✔️ With a clear and concise message you’re making it easier for the recipient to understand your value proposition and how your business can help them.

✔️ A short and well-written letter can make a better impression on the recipient and increase the chances of a response or follow-up conversation.

✔️ A shorter letter is also easier to skim , making it more likely that the recipient will read through it quickly and catch the essential points.

9. Create a Call-to-Action

At this point, you can provide specific information and instructions for the recipients of your business introduction letter.

This is what we call a "call to action" in the content industry.

What's the point here?

You can't expect your message to have any effect unless you tell people what to do.

Thus, ensure to include a clear and concise call to action that encourages the reader to do something , whether that be to schedule a call or visit your website.

Best practices recommend including the following samples in your business introduction letters to increase the likelihood of interaction, conversion, or sign-ups.

Call-to-Action Examples

"I would love the opportunity to discuss this further with you. Can we schedule a call next week to talk about how our services can help your business grow?"
"If you're interested in learning more about our products, please visit our website or give us a call. We would be happy to provide you with more information."
"Don't miss out on this opportunity to increase your business's efficiency and profitability. Contact us today to learn more and get started!"
"Are you ready to take your business to the next level? Let's discuss how we can help you achieve your goals. Contact us to schedule a consultation."
"If you're interested in hearing more about how our solution can benefit your company, please reply to this email and we will be in touch to set up a meeting.”

10. Close Your Letter

Finally, now that your letter is complete, you should end it with a polite "thank you for your time" gesture, right?

In addition, there is no need to discuss the laws of physics for this stage — instead, you should simply remain polite and formal until the very end .

Let's go over some typical closing statements.

Closing Statements Examples

"Thank you for taking the time to read this letter. I look forward to the opportunity to work with you and help your business achieve its goals."
"I appreciate your consideration and would be happy to provide any additional information you may need. Please feel free to reach out if you have any questions."
"I am excited about the possibility of working together and exploring how we can help your business succeed. Please let me know if you're interested in learning more."
"Thank you for your time and attention. I hope to hear back from you soon and continue this conversation."

We promised you some tips and tricks to easily write your business introduction letters, did we?

And now we’re going to keep our promise.

Write Your Business Introduction Letter With Zeno Chat

I'll be honest and say that even though each of these steps for writing a business introduction letter looks simple on paper, in practice they can be quite difficult and time-consuming.

At least we all aim for perfection in business, right?

And yes, I can tell you that it is possible to get a perfect letter and in a matter of seconds — thanks to TextCortex’s Zeno Chat feature.

What is Zeno Chat?

Zeno Chat is a cutting-edge AI writing solution that, with its up-to-date data and customizable user profiles, can provide assistance with the writing of any kind on 2,000+ websites.

To what end does this strategy work?

You issue a command and then take in the results. In addition, Zeno Chat can have conversations with you just like ChatGPT .

As your virtual helper, it can have a t ext conversation with you .

Besides this capability, Zeno Chat Chrome extension also provides access to:

🔴 Rewriting menu — Up to 10 paraphrasing options such as summarize, expand, rewrite, change the tone, translate, long-form creator, bullets to email generator, etc.

🔵 AI Templates — Create your frequently used content using our 60+ AI templates that will generate keyword-based content for you.

🟠 Readability checker — Get instant feedback on your readability score and word count.

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30 Important English Phrases for Nailing Business Introductions

Making a business presentation ?

Talking to an important client for the first time?

Since English is the lingua franca (global language that speakers with different native languages use to communicate) of the business world, it is useful to know how to speak the language before introducing yourself to potential employers , business contacts, potential clients or others.

Keep reading and you’ll have all the English phrases you need to make a great first impression!

How Good Business Introductions Can Help You

By creating a good first impression, by painting a professional image, by presenting you and your company in the best possible light, introducing yourself, talking about your company name, location and length of service, talking about your industry, job and responsibilities, introducing your company, talking about your company’s products and services.

Download: This blog post is available as a convenient and portable PDF that you can take anywhere. Click here to get a copy. (Download)

When you meet people in business for the first time, you want to create a good first impression of both yourself and your company. How do you do this? By confidently telling them who you are, what your job is and what company you work for, of course!

Your introduction is also an opportunity for you to paint a professional picture of yourself and your company . It’s the right time to lay the foundation for future business dealings and networking.

By making an introduction that makes you and your company look good, you’re building trust in the new business people you meet.

So, how can you make your business introductions shine?

In the meantime, let’s learn how to nail business introductions.

Okay, let’s start with the most basic form of self-introduction. You already know this.

1. Hello, I’m/my name is + [your name]

“ Hello, I’m/my name is Ben Franklin.”

You may say “Hi” instead of “Hello.” “Hi” may sometimes be considered to be less formal. But in general, both “Hello” and “Hi” are acceptable these days.

You may choose to be very general by only mentioning the company where you work.

2. I’m with + [company name]

“ I’m with Citibank/Federal Express/ Samsung .”

You could get more specific by giving the location where you are based.

3. I’m based in + [location]

“ I’m based in Japan/Chicago/our headquarters in Berlin.”

Let’s say someone asks you “How long have you been with this company?”

Here’s one way you could phrase your answer.

4. I’ve been with + [company name] + for + [length of time]

“ I’ve been with Twitter   for 3 years.”

Another way to phrase your answer would be  “I’ve been with + [company name] + since + [year].”

“ I’ve been with Twitter  since 2011.”

Now let’s say you’re asked “What do you work as?” The most general response is to mention the industry (business) that your company is in.

5. I work in + [industry]

“ I work in information technology/construction/banking.”

To be more specific, you could state your area of expertise (job skill) by saying “ I work in + [area of expertise].”

“ I work in software development/engineering/HR.”

You could also say that you’re one of the software developers/engineers/HR managers in your company.

6. I work as + [article (a/an)] + [occupation]

“ I work as a software developer/ an engineer/ an HR manager.”

7. I’m + [article] + [occupation]

“ I’m a software developer/ an engineer/ an HR manager.”

To be more specific, you could state your actual job title by saying “ I’m + article (a/an) + [actual job title].”

“ I’m a Senior Software Developer/ a Biochemical Engineer/ an Assistant HR Manager.”

Using the next two phrases, you can get as specific as you like to describe the job areas you’re involved in and/or are responsible for.

8. I’m involved in + [project/area of involvement]

“ I’m involved in software development/engineering/HR management.”

You can also use the phrasing “ I’m involved in + [verb]ing + [project/area of involvement].”

“ I’m involved in conducting training courses for our new staff.”

“ I’m involved in writing software apps for our latest model of smartphones due to be launched next October.”

You could also offer some details about your job responsibilities.

9. I’m responsible for + [verb]ing + [area of responsibility]

“ I’m responsible for ensuring that our new staff are well trained.”

“ I’m responsible for developing new software apps for our smartphones.”

10. I head the + [department/project]

“ I head the HR Department/the engineering project.”

11. I manage the + [department/project]

“ I manage the Finance Department/the sales project team.”

12. I look after + [department/project]

“ I look after the Marketing Department/all the restaurants in this state.”

13. I’m in charge of + [department/project]

“ I’m in charge of the Sales Department/the hotel construction project.”

You may also mention who you report to at work.

14. I report (directly) to the + [superior]

“ I report (directly) to the Head of Finance.”

The next three phrases may be used to answer the question “What business is your company in?”

15. We’re + [article (a/an/the)] + [description] + company

“ We’re a construction company .”

You may include more details about your company by adding a description or include a location with this phrasing.

For example: “ We’re + [article] + [description] + company in + [location].”

“ We’re the biggest construction company in Asia Pacific.”

“ We’re a small consulting company outside the Los Angeles region (area).”

16. We’re + [article (a/an)] + multinational/privately-owned/public listed/startup company

“ We’re a startup company .”

Here again, to include more details in the description of your company, you may add a description or include a location.

For example: “ We’re + [article] + [description] +  multinational/privately-owned/public listed/startup company + [location].”

“ We’re the number one privately-owned company in the country.”

17. We’re in + [business/industry]

“ We’re in manufacturing.”

You can also say “ We’re in + [article (a/an/the)] + [business/industry].”

“ We’re in the manufacturing industry.”

18. We’ve been in business for + [length of time]

“ We’ve been in business for 25 years.”

Instead, you could say “ We’ve been in business since + [year].”

“ We’ve been in business since 1990.”

Here are some ways you can talk about where your company and its offices are located.

19. We’re located + [preposition (in, near)] + [location]

“ We’re located in Shanghai.”

“ We’re located outside the greater Seattle region.”

20. Our headquarters is + [preposition] + [location]

“ Our headquarters is in London, England.”

You can also use “located” before the preposition and location. For example:

“ Our headquarters is located in London, England.”

21. Our main office is + [preposition] + [location]

“ Our main office is in Rhode Island.”

“ Our main office is located in Rhode Island.”

22. We have offices + [preposition] + [location]

“ We have offices in New York, London and Milan.”

“ We have offices on both sides of the Atlantic.”

Sometimes you may need to talk in greater detail about your company’s products and services.

23. Our main business is + [business]

“ Our main business is outdoor photography.”

24. We specialize in + [products/services]

“ We specialize in pastries and cakes.”

You may include as much information as you like by expanding on (adding to) the above sentence structure.

For example: “ We specialize in + [verb]ing + [products/services].”

“We specialize in making pastries and cakes.”

Or even “ We specialize in  + [verb]ing + [noun] + [preposition] + …”

“ We specialize in supplying pastries and cakes to major hotel chains.”

25. We make/produce + [noun]

“ We make/produce home electronic products.”

Here again, you may expand on the sentence structure by adding more information.

For example: “ We make/produce + [noun] + [preposition] + …”

“ We make/produce home electronic products for export to the European market.”

26. We manufacture + [noun]

“ We manufacture children’s toys.”

Let’s look at how you can expand on the sentence structure here: “ We manufacture + [noun] + [preposition] + …”

“ We manufacture children’s toys at our factories in Asia.”

27. We develop + [noun]

“ We develop software applications.”

How would you expand on this sentence structure? Try “ We develop + [adjective] + [noun] + [preposition] + …”

“ We develop customized software applications for two major mobile phone companies here in North America.”

28. We build + [noun]

“ We build residential homes.”

I’m sure that, by now, you’re getting the idea. So let’s see how you do here.

Expanded structure: “ We build + [adjective] + [noun] + [preposition] + …”

“ We build affordable residential homes along the foothills in the suburbs of Tokyo.”

29. We supply/sell/distribute + [noun]

“ We supply/sell/distribute automobile spare parts.”

As you can see, there are so many ways you can add on to a sentence structure to give more information about what your company does.

“ We supply/sell/distribute automobile spare parts to some of the major automobile makers in this part of the world.”

30. We import/export + [noun]

“ We import/export dried food products.”

Okay, here’s the last one. Let’s make this a good one!

“ We import/export 200 kinds of dried food products to the major markets in Japan, Korea and Southeast Asia.”

So there you have it, 30 phrases you can use to make an impressive introduction to business contacts and potential clients, whether in person or in a formal presentation.

To learn more phrases like these, you can watch videos about business English on YouTube. There are also business English examples in FluentU , a language learning program that teaches English with authentic videos like news clips and instructional videos.

FluentU’s videos have interactive captions that help you keep up with fast native English speech and look up phrases as you go. There are videos covering a wide variety of subjects, including hundreds of clips under the “business English” topic.

By watching videos about business English and introductions, you’ll get a stronger sense of which phrases are most appropriate in different contexts.

As you can see, there are many ways you can build on these phrases to paint a bigger, better and more descriptive picture of your job and company.

The good news is, you’re already halfway there.

Keep going and make your introductions shine.

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how to write an introduction for a company

Sales | Templates

11 Business Introduction Email Templates for 2023

Jess Pingrey

WRITTEN BY: Jess Pingrey

Published January 23, 2023

Jess served on the founding team of a successful B2B startup and has used a wide range of sales and marketing tools over the course of her 15-year career. She uses her industry knowledge to deliver the best answers to your questions about sales tools and sales management.

This article is part of a larger series on Sales Management .

Business introduction emails are an effective way to start conversations with potential leads, referral partners, and customers. They offer a solid channel for generating sales pipeline opportunities and developing business relationships. When reaching out to a contact, you should use a proven introduction email template that grabs their attention and maximizes engagement. We’ve created 11 email templates to quickly and easily target prospects.

Getting business emails through Gmail, as part of a Google Workspace plan, allows you to:

Visit Google Workspace

Download these introduction email templates and customize them for your sales outreach. You can also import your templates into many customer relationship management (CRM) systems to use in sales emails.


11 Business Introduction Email Templates

Business Introduction Email Templates.

Thank you for downloading!

💡 Quick Tip:

Not only can your team share email templates in Gmail business email, but you can also sync it with your CRM, email marketing, and other software for a robust lead generation and nurturing solution. Get Gmail in business plans from $6 a month.

Email Introduction Templates for Sales Leads

These email introduction example templates are specifically for targeting potential customers directly. They can be used for creating brand awareness, generating leads , or qualifying prospects after they’ve been submitted to you via a referral, website form, or digital ad submission. During these types of email introductions, you can employ various tactics within the messaging to grasp the contact’s attention (such as identifying their pain points) and place them in the sales funnel .

1. Cold Challenge/Solution Introduction to Sales Lead

Use for: Sending sales emails to prospects by introducing the challenge your business solves, the solution for it, and the benefits you can provide

While the challenge-solution-benefit format is commonly used for writing e-books, whitepapers, and case studies, it’s also effective for making business introduction emails to prospects—specifically in business-to-business (B2B) sales . You introduce a challenge your targeted customer profile likely encounters within their business, then present the solution for that challenge—which ultimately ends up being the product or service you offer. Subject Line: Helping [company name] [solve/scale/fix/reduce/etc.] [area of their business]

Hi [lead first name],

Hope all is well with you and [company name] in the [industry] world.

I notice [something specific to the lead/company {ex: “you haven’t posted a blog article since 2021”}], so I wanted to see if this scenario sounds like you:

If it does, I have a great solution. [introduce your solution/product/service offering {ex: “Outsource your content writing to a writing agency that specializes in cybersecurity”}].

I’d love to schedule a call to see if we can help with your [business area] goals. Let me know your availability to speak over the next few days.

[Your name], [title]

[Email address]

[Phone number]

[Company website]

[Calendar Schedule Button]

Copy to Clipboard

Pro tip: Automate your appointment scheduling tasks with a tool like Calendly. Calendly is a low-cost calendar tool where you can embed the portal as a link in an email signature button or within a message. By clicking and entering the portal, the recipient can find a time and channel that works best for them, and it will automatically be added to everyone’s calendar.

Finding an open time in Calendly.

Calendly scheduling portal (Source: JEA Digital Media )

2. Response to Online Form Submission

Use for: Reaching out to a new lead after they’ve submitted their information in a website, social media ad, or digital ad form

When you run effective marketing campaigns, you can put lead generation on autopilot and let the prospects come to you. However, this now means that you need to make that initial introduction to the contact to determine if they meet your lead qualification criteria to undergo the remaining sales process steps. Here’s how to introduce yourself in an email to an inbound lead. Subject Line: Hi [lead first name], thanks for your inquiry.

Thanks for expressing interest in our [product/service]. I look forward to helping craft a solution that meets your needs.

My name is [first name], [job position] for [company name]. To get started, I’d like to schedule a time to chat to learn more about you and your [solution {ex: “accounting,” “cybersecurity,” “content development”}] needs.

Please let me know your availability over the next few days—or you can use the Schedule Appointment button in my signature to find a time that works for you.

[Calendar Schedule Button] Copy to Clipboard

3. Reply to Referred Lead

Use for: Responding to a referral email introduction made by a customer or referral partner

Referral marketing offers higher pipeline conversion rates since the lead already has confidence in your brand because of a trusted recommendation through a mutual connection. The referral itself, however, is only the start of the process. Make that first email to introduce yourself and thank the person who made the connection. Be sure to include both the prospect and the person who made the referral. Subject Line: [Subject name made by referrer]

Hi [referrer contact first name],

Thanks for the introduction–I appreciate you being a champion for my small business.

Hi [lead name]. Great to meet you.

As mentioned by [referrer name], my name is [first name], and I’m (a/the) [job position] for [company name]. I’d love to schedule a call and learn more about you and your [product/service] needs.

Please let me know your availability over the next few days, or you can use the Schedule Appointment button in my signature to find a time that works for you.

Pro tip: Did you know certain business verticals are better suited to send you referrals than others? This is due to the complimentary products or services that mesh well with your offerings or simply the high volume of customers a center of influence manage. Check out our guide on the best referral lead generation sources to see which industries you should be connecting with.

4. Cold Introduction Referencing Recent Events

Use for: Making a cold email introduction to a lead by citing a recent event or development they may be interested in

Another tactic for cold email outreach is referencing a recent event. For instance, you could cite a scientific study, legislative or regulatory update, or news story the contact person could relate to either because it is relevant to their industry or because of a customer persona trait. This introduction email sample template is designed to help build a relationship through personalization. You’ve indicated a sense of care for the prospect by sending them something that would pique their unique interest. Subject Line: Hi [lead name], Did You Hear About [event/development]?

Hope all is well with you and [their company name] in the [industry] world. My name is [first name], [job position] for [company name].

I wanted to reach out regarding [event/development name]. In case you haven’t heard, [briefly summarize the event or development]. This could [explain how it could affect the lead directly {ex: “add new compliance requirements for your business”/”lead to new innovative opportunities for your company”}].

All that said, I wanted to introduce myself and [company name] as [how your products/services can help the lead in relation to the event/development {ex: “we can help you navigate these new regulations”}].

I’d love to schedule a call to learn more about you and see where we can assist.

Thanks and best regards

[Company website] Copy to Clipboard

5. Post-event Introduction to Potential Lead

Use for: Following up with someone who you met at a business event that could fit your customer profile .

Leadshare groups, trade shows, expos, seminars, and networking events are all great places to meet leads and business partners. If you connect with a person with characteristics that fit your target market or have indicated a need for your product or service, use this introductory email example as a template to cite the event you met at in the opening line. Subject Line: Great Meeting You at [event name]

It was a pleasure meeting you at the [event name] [time increment that’s past {ex: “last week.”}]. I particularly enjoyed the [something you like about the event {ex: “speaker who discussed the tax bracket changes”/”networking aspect of the event.”}]

I wanted to continue our conversation about [previous conversation regarding product/service needs {ex: “your insurance needs.”}]. Like I said when we met, [something you indicated at the event regarding your selling proposition {ex: “we have appointments with all the major carriers which lets us get the best possible market value”}], so I’d love to get on a call to discuss further.

Pro tip: Sales managers have a lot on their plate. They need to build their team, strategize a plan for success, and monitor progress along the way. They also must ensure their team has the resources, including technology, knowledge, sales materials, and templates, to hit their revenue goals. With all those responsibilities, managers can look to our ultimate guide to sales management for assistance in all aspects of their role.

Business Introduction Email Templates for Partners

You aren’t always sending cold emails to potential customers. Often, sales reps and business owners look to make introductions to other businesses that could serve as valuable partners. They could be either solid centers of influence for referral opportunities or be helpful to add value to a customer. For example, IT management companies often partner with cybersecurity consultants to offer more services to their clients. Regardless of the purpose, here are some email templates for partner introductions.

6. Introduction to a Networking Group

Use for: Introducing yourself to members of a networking group or organization you’ve recently joined

Many professionals join organizations, such as trade associations, leadshare groups, or chambers of commerce, for networking and professional development opportunities. As new members or sponsors of those groups, it’s an excellent idea to make initial connections with the other members through email. Instead of sending a message directly to each person, users can use this template to mass-send to all the recipients. Subject Line: Introduction to Members of [organization name]

Hi everyone,

Hope all of you are doing well. I wanted to make a brief introduction as I’ve recently joined [organization name]. My name is [your name], and I’m (a/the) [job position] for [company name]. I’m excited to get the opportunity to [indicate your relationship with members {ex: “work with”/”network with”/”get to know”/grow with”}] all of you.

[Include a brief description of your past experience, former employment, or context as to why you joined the organization].

I’d love to get a chance to have some one-on-one calls to learn more about each of you and see if I can be of value to you.

Please let me know your availability over the next few days or you can use the Schedule Appointment button in my signature to find a time that works for you.

[Company website] [Calendar Schedule Button] Copy to Clipboard

7. Request for Expertise

Use for: Making an introduction to a subject matter expert (SME) or insights or advice

There are a few reasons why you’d reach out to an SME. It could be for their subject knowledge on a topic you’re about to write or produce a video about. You might need advice regarding some areas in your business, such as lead development, customer service , or human resources management. Or, perhaps you’re curious about an SME’s insights on something. Regardless, use this template to submit a request for expertise to an SME. Subject Line: Requesting Expertise from [SME name]

Hi [SME first name],

My name is [your name], and I’m (a/the) [job position] for [company name]. I’m reaching out because [reason you’re reaching out {ex: “I need cybersecurity insights for an article I’m writing”/”I’ve been struggling with closing sales”}], and I see you’ve made a name for yourself in this field.

[Contextual paragraph describing your circumstances {ex: “The topic is specifically on the Zero Trust Model for network security. It will be published in Korich Magazine this fall.”/”I’ve been doing a great job in my lead generation efforts, but can’t seem to properly get those leads through the pipeline and finalize the deal.”}].

Do you have time for a brief call to discuss this further?

8. Post-event Email Introduction to Potential Partner

Use for: Following up with someone who you met at a business event who may be a good center of influence or service partner

Similar to sending a sales email to a prospect following an event, you can use this template to send a follow-up to a potential business partner. Like a long sales process, nothing will be finalized just by email. However, you can use this template with the email introduction examples to initiate the conversation and get a calendar meeting. Subject Line: Pleasure Meeting You at [event name]

Hi [potential partner first name],

It was a pleasure connecting with you at the [event name] [time increment that’s past {ex: “last week.”}]. I particularly enjoyed the [something you like about the event {ex: “speaker who discussed the tax bracket changes”/”networking aspect of the event.”}]

I wanted to discuss potential partnership opportunities with you. [Describe why partnership would be valuable {ex: “As you are in the search engine optimization (SEO) business and I’m in the content writing business, we could be solid referral sources to help our clients boost their content marketing campaigns.”/”My managed-service provider (MSP) has been looking to add a supplemental system automation service to offer our customers, but we’d need to subcontract it out to a specialist like yourself.”}].

I’d love to get on a call to discuss this further. Please let me know your availability over the next few days, or you can use the Schedule Appointment button in my signature to find a time that works for you.

Email Introduction Templates for Customers & Accounts

As we’ve covered templates for writing cold emails to prospects and business partners, let’s now explore circumstances for sending an introduction email to clients. Though it’s assumed a customer would already be familiar with their account manager, customer service rep, or client success manager, there are a few scenarios where you still need to send an email either to introduce yourself, another person, or a new product or service.

9. Cold Introduction to Newly Assigned Client

Use for: Making an introduction to a client after they’ve been assigned to you

An agent or representative could get an account assigned to them either because they are a new customer, there were territory structure changes, or because the previous account manager left. There are also situations where a customer isn’t happy with their service rep and wants a new one. These circumstances require an introduction by the new agent to the client. Subject Line: Introducing Your [New or leave blank] [job position]

Hi [client name],

[Introduce circumstances {ex: “As you may know, Cameron Eck is no longer with the firm, so I wanted to make an introduction.”/”Now that you are officially a client of PK Cyber Solutions, I want to introduce myself as your account manager.”/”As there have been a few structure changes throughout our company, I am your new account manager and would like to introduce myself.”}].

My name is [your name]. I will be your point of contact for all things [indicate support services {ex: “billing, product issues, technical assistance, solution recommendations, etc.”}].

If you ever need assistance, you can contact me with the information below or use the Schedule Appointment button in my signature to find an appointment time that works for you.

I look forward to working with you.

10. Introduction to New Point-of-Contact

Use for: Introducing a new rep to a customer who will be taking over the account

Instead of introducing yourself to a client, you might need to have a template ready to introduce a new rep, agent, or account manager to them. For example, if you or your employee plans to leave the company or if there is restructuring within the organization, there must be an email making the initial connection. Subject Line: Introducing [name of new point of contact], Your New [job position]

[Introduce circumstances {ex: “I wanted to inform you I will be leaving the firm next week to pursue a new opportunity.”}]. I’d like to introduce you to your new [job position], [name of new rep], who is cc’d here.

[New rep name] [briefly describe experience {ex: “comes with three years of experience in the marketing automation world.”}] and will be an excellent resource for you. [He/She] will be your point of contact moving forward for all things [indicate support services {ex: “billing, product issues, technical assistance, solution recommendations, etc.”}].

It’s been a pleasure working with you.

11. New Product or Service Introduction

Use for: Presenting a new product or service line to a client.

The final introduction email template will help you facilitate cross-selling or upselling campaigns to your customers. Start with your current client base when you’ve developed a new product or service and wish to bring it to market. Providing new or upgraded solutions allows you to maximize customer retention rates by continuously finding ways to add value to your clients. Subject Line: Introducing [new product or service name] to [customer name]

Hi [customer first name],

I wanted to reach out about a new [product/service] we are offering that could be beneficial to you. [Briefly describe new product or service {ex: “We are now offering payroll processing services in addition to our bookkeeping, tax preparation, and employment benefits management solutions.”}].

[Explain the value of the new product or service {ex: “This new solution will allow our clients to centralize all of their financial management activities to one provider.”}].

If you’re interested in learning more, I’d love to get on a call to discuss this new [product/service] line. Please let me know your availability over the next few days or you can use the Schedule Appointment button in my signature to find a time that works for you.

How to Get More Value From Introduction Email Templates

Our introduction email templates are designed to facilitate conversations with leads, business partners, and customers to ultimately produce more revenue. In addition to using these outlines for sending cold emails, here are some other ways you can boost conversions for your introductory emails:

Automate Calls to Action

When you send an email to someone where you’re initiating a call to action (CTA), such as “schedule a call” or “let me know your availability,” make it as easy as possible for the recipient. One way to do this is through automated CTAs. Rather than back-and-forth replies trying to agree on a time to chat, you can link automated scheduling tools in your message or signature.

Tools like Calendly , for example, let users sync their calendars and set scheduling preferences to their availability. Then, by linking the scheduling portal in the email message or signature, the recipient can click to enter the system. From there, they can search for a time, date, and communication channel that works best for them. Once the call is scheduled, all participants receive a notification and have the event synced to their calendars automatically.

Viewing the calendar portal in Calendly.

Calendly scheduling portal (Source: Calendly )

Store & Share Email Templates

As you develop and rework your email templates, you’ll find some will be more effective than others. Store those “winning” templates for future use and share them with other reps. It not only helps maintain quality messaging but also lets you increase the volume of sends as you only need to plug in contact and contextual information instead of writing a whole email from scratch.

Customer relationship management (CRM) systems like Pipedrive let teams create, save, and share email templates in the platform. Users can integrate their email system to easily craft emails from a contact record. There, they can save email templates in the CRM that will auto-populate the message using stored contact data.

Writing a message using an email template in Pipedrive.

Pipedrive choosing email templates (Source: Pipedrive )

Incorporate & Track Personalized Information

Personalization is huge for cold email success. It shows you took the time to learn about your lead or contact before crafting the email. Recipients can tell if an email is directly sent or mass-produced based on personalized parts in the introduction email subject line or message. You can cite items like their name, company, industry, or contextual information like where they went to college or how long they’ve been at a firm to help pique interest early on in the message.

As you collect personal information on leads, partners, and customers, store those insights in a CRM platform for you and other reps to use. Many products, like Freshsales , are robust information and business intelligence systems. In addition to basic contact data organization, Freshsales allows users to draft notes and tag CRM records. Tags give you information applicable to more than one record to filter out contact lists. If you met a group of leads at a webinar, for instance, tag them as “webinar” to provide those contextual details.

Adding contact tags in Freshsales.

Freshsales adding contact tags (Source: Freshworks )

Purchase Email Lists

One of the goals of using introduction email templates is to save time with a message that’s partially crafted for you. Another time-saver is purchasing email lists rather than manually doing online research. Services like UpLead , for example, let you automate the prospect research step by generating email lists for you. Users can simply go to the platform and search for contacts based on details like industry, job title, and company size to have a list created.

Searching contacts in UpLead.

UpLead contact search (Source: UpLead )

Bottom Line

Email is a popular communication channel for developing sales opportunities and professional relationships. Using business introduction email templates helps improve messaging quality and save time through a proven outline already created for you. In addition to utilizing introductory templates, teams can improve production and conversions by using CTA automation, template storage systems, personalized messaging, and premade email lists.

About the Author

Jess Pingrey

Find Jess On LinkedIn

Jess Pingrey

Jess Pingrey is a a seasoned subject matter expert passionate about providing the best answers about sales and customer service. She has 13+ years experience in sales, customer relationship management platforms, marketing, and content creation. Her background includes launching the sales department of a successful B2B startup, training teams on using software effectively, and serving as a customer experience champion.

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