business plan for a dentist

• Read Time: 7 mins
• May 5, 2021

How to write a business plan for your dental practice

• Read Time: 7 min

The Floss / For Dentists / How to write a business plan for your dental practice

A business plan. Your practice simply has to have one. It’s going to lay out all the detailed information that helps you set your practice on the road to success. It’ll include market analysis, a marketing plan, competitive analysis, cash flow projections, and more. 

In essence, a business plan allows you to track, monitor, and evaluate the progress of your practice over a period of time. It allows you to gauge how your practice is progressing against your original projections for your business. This, in turn, will make it easier to make an objective evaluation of your practice’s progress. 

And it functions as an essential marketing document. It helps show stakeholders in your business that your practice is sustainable and worth investing in, whether that investment is monetary or time-based. 

Your business plan should be a living document. As you gain experience and achieve goals, the plan should be modified to reflect changing goals and knowledge you have gained during the time the practice has been in operation. 

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Business plans provide you with a detailed guideline on what steps you need to follow in order to ensure your practice is a success and that it achieves both your short-term and long-term goals. They are an invaluable strategic tool that every dental plan should carefully consider and craft before opening their business. 

Each individual business plan will be unique to you and your business. However, here are some guidelines you can follow to make the process of creating your business plan easier. Some basic elements any business plan should incorporate include:

Executive summary

The executive summary is perhaps one of the most essential parts of the plan. It’s a short section at the start of the plan that summarizes the plan as a whole. Typically, this section is one to two pages in length.

Some elements that should be summarized as part of the executive summary are:

• Legal structure : Key to establishing your practice, determine what type of business it will be. If you’re setting up a partnership, this section should also include percentage ownership of each partner. Other elements that you should mention include resources like attorneys and accountants who will be part of your support team.
• Services provided : Explain which dental services you will be providing in your practice. This section will also clarify what your practice’s unique value proposition will be — what sets it apart from those of your competitors and other  dentists near you .
• Goals : List the overall goals of your practice by priority. You should start with the mission statement and then list out the specific goals.
• Market analysis : An analysis of the dental landscape in your area and your practice’s ability to meet your identified needs.
• Marketing strategy : A quick summary of which strategies you will be employing. This section should be a response to the market analysis, and you should go into more detail in the marketing plan part of the business plan.
• Break-even point : This will also be part of the financial plan and analyses how viable your practice is at the current time.
• Operations plan summary : Summarize what systems you have in place in order to increase the growth of your practice. You will need to go into more detail in the operations plan section.
• Organizational / staffing structure : A summary of how many staff you have, their responsibilities and roles, and a forecast of personnel needs.

This section is key when you approach lenders for loans. It should be enticing to potential lenders and explain how you plan to make your practice a success. Therefore, it should be persuasive and compelling.

While this section goes at the start of your plan, you should write it last. This is because it is a summary of the rest of the plan, and you will need to have a detailed plan completed before you can write it.

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Description of products and services

In this section, you should elaborate on the types of services your practice will provide patients. Explain whether specialty services will be performed in-house or will be referred to outside practices and doctors.

If you’re acquiring an existing practice as opposed to opening a new one, clarify any changes you’ll be implementing to the products and services the practice is already offering. 

Operations plan 

This is where you detail the operational systems that will help you run your practice, meet your goals, and measure how effective you are at achieving your aims.

It will describe how you will procure the products needed to keep the business running, what personnel will be part of your business, and how you will manage your inventory. You’ll also detail factors like hours of operation, any licenses and permits you’ll require before opening, dental insurances that your practice will and will not accept, schedule for equipment maintenance, and so on.

One of the most important parts of your operations plan is detailing a one-year action plan. This will serve as a template for you to follow and help you detail what steps you need to take to ensure your plan is a success.

This section is the ‘nuts-and-bolts’ part of your plan and is likely to be the longest section of your business plan. Managing operations efficiently helps increase profitability and decrease stress. Without an efficient operations plan, you will find meeting objectives and goals a challenging task. 

Market analysis and marketing plan

This is where you’ll document data on how your competitors operate. Some parts of your competitors’ practices you may want to look at include their online presence, SEO rankings, how they manage their digital content, and any other marketing efforts you think is relevant.

Once you have conducted a market analysis of your competitors, you’ll also need to document your own marketing plan. Elements you should include as part of your plan include an overview of your intended market and the type of patients you plan to target, their income level, age, and lifestyle.

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You should also clearly set out how you plan to set your business apart from competitors and maintain your own customer base. For example, if you operate in close proximity to another dental practice, how will you ensure patients looking to  find a dentist  visit your practice over that of your competitor?

Make sure to conduct a SWOT analysis. This is an analysis of your practice’s strengths and weaknesses, as well as the market opportunities you can take advantage of and the threats that your practice faces. This will help you better personalize your marketing plan to your goals while also considering outside factors that could hinder those goals and detailing how you will overcome those issues. 

Your marketing strategy should focus on developing awareness of your practice amongst prospective patients. This will include the use of internal marketing (brochures, posters, newsletters, etc.), external marketing (direct mail, email, advertising, online marketing through websites and social media, etc.), and customer service to ensure your patients have a good experience and keep on returning to your practice.

One key element of the marketing plan for modern dental practices is to map out their website design. Having a well-designed website can help you stand out from competitors and can be hugely beneficial in attracting patients. For example, suppose patients are able to make a  dentist appointment  online quickly. In that case, they are more likely to choose your practice over a competitor that makes it difficult to schedule an appointment. 

If your marketing strategy is going to be significantly different from that of your competitors, you should also explain the rationale behind your choice as part of your strategy.

Financial plan

A financial plan is a key component of the marketing plan and will be the section that’s of most interest to potential lenders. If you’re approaching banks or other individuals for a loan, this section will help them make an informed decision over whether or not to lend to you. Due to its importance, this section should be carefully planned out and meticulously written.

For new practices, the financial plan will be based on 12 and 24-month financial projections, as you won’t already have an existing performance to base it off. Some key elements that you should include in your financial plan include:

• Income projections over a 12 and 24-month period
• Your personal financial statement 
• Collateral you’ll offer in exchange for a loan
• The total amount of funds that will be required by your practice for a 24-month period
• A plan for how the funds will be allocated
• Cash flow forecast
• Historical financial analysis looking into the viability of a dental practice
• Supporting documents that may be required by the lender, including a copy of your credit report, historical financial statements, five-year financial projections, and any other relevant document

Your financial plan should lay out a plan that accounts for the impact of outside financial influences that will affect your finances. These influences include competition, the economy, seasonal variations, and business cycles, as well as any other factors that will impact your practice’s financials. 

Business plan checklist

If you’re just getting started on creating your business plan, there are a variety of templates and checklists that are easily available online. One free downloadable and printable checklist that you can use is  this one .

Before you get started on making your business plan, the American Dental Association (ADA) you make sure to ask yourself some important questions, including: 

• Can you describe your potential dental practice in detail?
• Do you have an actionable marketing plan?
• Who is in the market? What are they doing right — or wrong?
• What pricing and payment policies are you considering?
• What’s your growth strategy?

These will help provide you with a guideline you can refer back to when writing your detailed plan.

The ADA also provides a business plan checklist that is tailored to dental practices. You can download the checklist  here .

FAQs about dental practice business plans

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How much does it cost to open a dental office?

While start-up costs will differ based on where your practice is located and the types of services you plan on offering, the estimated cost of starting a dental practice  can be  upwards of $450,000, with up to a third of that being equipment costs.

How profitable is a dental practice?

On average, dental practices can have  about a  25% profit margin. This profit margin can be more, depending on your specialty, location, and overhead costs. It is also possible to increase the profit margin of a dental practice in a variety of ways. For new practices, it your business plan allow you a profit margin of at least 40%.

How much does a dental office make a year?

The amount you earn is dependent on the type of services your practice offers, including whether or not you offer specialty services.  On average , general practices earn around $770,000 a year, while specialty practices can make around $1.1 million annually. 

How do I write a business plan for a mobile dental clinic?

If you’re planning a mobile dental clinic, the process for writing a business plan is similar to that of writing a plan for a traditional practice. The steps you need to follow will be the same, and any lenders will expect you to present the same information as part of your business plan.

Remember, the executive summary and the financial plan are two key aspects of your business plan when approaching lenders. A well thought-out and well-written business plan does not only make your practice more appealing to lenders but it also provides you with a blueprint to follow in order to achieve personal and business-related goals. So when you’re writing out your business plan, regardless of whether it is for a traditional practice or a mobile clinic, make sure to include all the relevant details.

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Dental Business Plan Template

Written by Dave Lavinsky

Over the past 20+ years, we have helped over 2,000 dentists create business plans to start and grow their dental practices. On this page, we will first give you some background information with regards to the importance of business planning. We will then go through a dental business plan template step-by-step so you can create your plan today.

Download our Ultimate Business Plan Template here >

What Is a Business Plan?

A business plan provides a snapshot of your dental business as it stands today, and lays out your growth plan for the next five years. It explains your business goals and your strategy for reaching them. It also includes market research to support your plans.

Why Dentists Need a Business Plan

If you’re looking to start a dental practice or grow your existing dental business you need a business plan. A business plan will help you raise funding, if needed, and plan out the growth of your dental business in order to improve your chances of success. Your dental business plan is a living document that should be updated annually as your company grows and changes.

Sources of Funding for Dental Practices

With regards to funding, the main sources of funding for a dental practice are credit cards, personal savings, bank loans and angel investors. With regards to bank loans, banks will want to review your business plan and gain confidence that you will be able to repay your loan and interest. To acquire this confidence, the loan officer will not only want to confirm that your financials are reasonable. But they will want to see a professional plan. Such a plan will give them the confidence that you can successfully and professionally operate a business.

Angel investors are wealthy individuals who will write you a check. They will either take equity in return for their funding, or, like a bank, they will give you a loan.

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Your business plan should include 10 sections as follows:

Executive Summary

Your executive summary provides an introduction to your business plan, but it is normally the last section you write because it provides a summary of each key section of your plan.

The goal of your Executive Summary is to quickly engage the reader. Explain to them the type of dental practice you are operating and the status; for example, are you a startup, do you have a dental practice that you would like to grow, or are you operating a chain of dental offices.

Next, provide an overview of each of the subsequent sections of your plan. For example, give a brief overview of the dental industry. Discuss the type of dental business you are operating. Detail your direct competitors. Give an overview of your target customers. Provide a snapshot of your marketing plan. Identify the key members of your team. And offer an overview of your financial plan.

Company Analysis

In your company analysis, you will detail the type of dental business you are operating.

For example, you might operate one of the following types:

• General Dentist : this type of dentist will stick mostly to restorative dentistry and hygiene care in their office. This includes, but is not limited to, initial and emergency exams, including oral cancer screenings, cleanings and periodic hygiene exams, gum treatments for gum disease, white fillings to repair decayed or broken teeth, porcelain crowns, bridges and veneers, implant porcelain crowns and teeth whitening.
• Periodontist : this type of dentist focuses on problems that patients have with their gums, bone and tissues which support the teeth.
• Endodontist : this type of dentist is also known as a root canal specialist.
• Orthodontist : this type of dentist does braces on kids and adults to straighten their teeth, as well as dentofacial orthopedics.
• Pedodontist or Pediatric Dentist : this type of dentist specializes in treating children.

In addition to explaining the type of dental business you operate, the Company Analysis section of your business plan needs to provide background on the business.

Include answers to question such as:

• When and why did you start the business?
• What milestones have you achieved to date? Milestones could include sales goals you’ve reached, new clinic openings, etc.
• Your legal structure. Are you incorporated as an S-Corp? An LLC? A sole proprietorship? Explain your legal structure here.

Industry Analysis

In your industry analysis, you need to provide an overview of the dental industry.

While this may seem unnecessary, it serves multiple purposes.

First, researching the dental industry educates you. It helps you understand the market in which you are operating. 

Secondly, market research can improve your strategy particularly if your research identifies market trends. For example, if there was a trend towards cosmetic dentistry, it would be helpful to ensure your plan calls for plenty of cosmetic procedure options.

The third reason for market research is to prove to readers that you are an expert in your industry. By conducting the research and presenting it in your plan, you achieve just that.

The following questions should be answered in the industry analysis section of your dental business plan:

• How big is the dental industry (in dollars)?
• Is the market declining or increasing?
• Who are the key competitors in the market?
• Who are the key suppliers in the market?
• What trends are affecting the industry?
• What is the industry’s growth forecast over the next 5 – 10 years?
• What is the relevant market size? That is, how big is the potential market for your dental practice. You can extrapolate such a figure by assessing the size of the market in the entire country and then applying that figure to your local population.

Customer Analysis

The customer analysis section of your dental business plan must detail the customers you serve and/or expect to serve.

The following are examples of customer segments: adults, children, teens, elderly, etc.

As you can imagine, the customer segment(s) you choose will have a great impact on the type of dental business you operate. Clearly adults would want a different atmosphere and product options, and would respond to different marketing promotions than teens.

Try to break out your target customers in terms of their demographic and psychographic profiles. With regards to demographics, include a discussion of the ages, genders, locations and income levels of the customers you seek to serve. Because most dental practices primarily serve customers living in their same city or town, such demographic information is easy to find on government websites.

Psychographic profiles explain the wants and needs of your target customers. The more you can understand and define these needs, the better you will do in attracting and retaining your customers.

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Competitive Analysis

Your competitive analysis should identify the indirect and direct competitors your business faces and then focus on the latter.

Direct competitors are other dental businesses.

Indirect competitors are other options that customers have to purchase from that aren’t direct competitors. This includes federal agencies who provide direct services to military personnel or disadvantaged populations, and nonprofit providers . You need to mention such competition to show you understand that not everyone who seeks dental services will choose a private dental practice.

With regards to direct competition, you want to detail the other dentists with which you compete. Most likely, your direct competitors will be dental practices located very close to your location.

For each such competitor, provide an overview of their businesses and document their strengths and weaknesses. Unless you once worked at your competitors’ businesses, it will be impossible to know everything about them. But you should be able to find out key things about them such as:

• What types of patients do they serve?
• What products do they offer?
• What is their pricing (premium, low, etc.)?
• What are they good at?
• What are their weaknesses?

With regards to the last two questions, think about your answers from the customers’ perspective.

The final part of your competitive analysis section is to document your areas of competitive advantage. For example:

• Will you provide superior dental services?
• Will you provide dental services that your competitors don’t offer?
• Will you make it easier or faster for customers to make an appointment?
• Will you provide better customer service?
• Will you offer better pricing?

Think about ways you will outperform your competition and document them in this section of your plan.

Marketing Plan

Traditionally, a marketing plan includes the four P’s: Product, Price, Place, and Promotion. For a dental practice plan, your marketing plan should include the following:

Product : in the product section you should reiterate the type of dental practice that you documented in your Company Analysis. Then, detail the specific products you will be offering. For example, in addition to general dentistry, will you offer cosmetic procedures?

Price : Document the prices you will offer and how they compare to your competitors. Essentially in the product and price sub-sections of your marketing plan, you are presenting the services you offer and their prices.

Place : Place refers to the location of your dental practice. Document your location and mention how the location will impact your success. For example, is your practice located in a medical office building, in a commercial area, etc. Discuss how your location might provide a steady stream of customers. 

Promotions : the final part of your dental business marketing plan is the promotions section. Here you will document how you will drive customers to your location(s). The following are some promotional methods you might consider:

• Advertising in local papers and magazines
• Reaching out to local bloggers and websites 
• Social media advertising
• Local radio advertising
• Banner ads at local venues

Operations Plan

While the earlier sections of your business plan explained your goals, your operations plan describes how you will meet them. Your operations plan should have two distinct sections as follows.

Everyday short-term processes include all of the tasks involved in running your dental business such as serving patients, procuring supplies, keeping the office clean, etc.

Long-term goals are the milestones you hope to achieve. These could include the dates when you expect to serve your 1,000th patient, or when you hope to reach $X in sales. It could also be when you expect to hire your Xth employee or launch a new location.

Management Team

To demonstrate your dental practice’s ability to succeed as a business, a strong management team is essential. Highlight your key players’ backgrounds, emphasizing those skills and experiences that prove their ability to grow a company. 

Ideally you and/or your team members have direct experience in the dental business. If so, highlight this experience and expertise. But also highlight any experience that you think will help your business succeed.

If your team is lacking, consider assembling an advisory board. An advisory board would include 2 to 8 individuals who would act like mentors to your business. They would help answer questions and provide strategic guidance. If needed, look for advisory board members with experience in dental practices and/or successfully running small businesses.

Financial Plan

Income Statement : an income statement is more commonly called a Profit and Loss statement or P&L. It shows your revenues and then subtracts your costs to show whether you turned a profit or not.

In developing your income statement, you need to devise assumptions. For example, will you serve 20 patients per day or 50? And will sales grow by 2% or 10% per year? As you can imagine, your choice of assumptions will greatly impact the financial forecasts for your business. As much as possible, conduct research to try to root your assumptions in reality.

Example 5 Year Annual Income Statement

Balance Sheets : While balance sheets include much information, to simplify them to the key items you need to know about, balance sheets show your assets and liabilities. For instance, if you spend $100,000 on building out your dental office, that will not give you immediate profits. Rather it is an asset that will hopefully help you generate profits for years to come. Likewise, if a bank writes you a check for $100.000, you don’t need to pay it back immediately. Rather, that is a liability you will pay back over time.

Example 5 Year Annual Balance Sheet

Cash Flow Statement : Your cash flow statement will help determine how much money you need to start or grow your business, and make sure you never run out of money. What most entrepreneurs and business owners don’t realize is that you can turn a profit but run out of money and go bankrupt. 

In developing your Income Statement and Balance Sheets be sure to include several of the key costs needed in starting or growing a dental business:

• Location build-out including design fees, construction, etc.
• Cost of equipment like radiographs, dental chairs, dental instruments, computers, software, etc.
• Cost of maintaining an adequate amount of supplies
• Payroll or salaries paid to staff
• Business insurance
• Taxes and permits
• Legal expenses

Example 5 Year Annual Cash Flow Statement

Attach your full financial projections in the appendix of your plan along with any supporting documents that make your plan more compelling. For example, you might include your office design blueprint or location lease.

Dental Business Plan Summary

Putting together a business plan for your dental practice is a worthwhile endeavor. If you follow the template above, by the time you are done, you will truly be an expert. You will really understand the dental business, your competition and your customers. You will have developed a marketing plan and will really understand what it takes to launch and grow a successful dental practice.

Dental Business Plan FAQs

What is the easiest way to complete my dental business plan.

Growthink's Ultimate Business Plan Template allows you to quickly and easily complete your Dental Business Plan.

What is the Goal of a Business Plan's Executive Summary?

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Other Helpful Business Plan Articles & Templates

Dental Business Plan Template

Written by Dave Lavinsky

Dental Business Plan

You’ve come to the right place to create your Dental business plan.

We have helped over 10,000 entrepreneurs and business owners create business plans and many have used them to start or grow their dental businesses.

Below is a template to help you create each section of your Dental practice business plan.

Executive Summary

Business overview.

Bright Family Dental is a startup dental clinic located in Milwaukee, Wisconsin that will be owned and operated by Dr. Ingrid Williams. Dr. Williams has worked with a team of dentists at another local family local dentistry for the past 18 years and has become one of the most requested dentists in the area and has now decided to open a dental clinic of her own. Milwaukee is a large metropolitan area where there is a shortage of dental offices that can serve the growing population. Dr. Williams plans on recruiting a team of dental assistants and hygienists from the local college.

Bright Family Dental will provide a comprehensive array of dental services to all individuals that include cleanings, restoration, and cosmetic dental care. The dental clinic will be located in a mid to higher income area in town that is surrounded by other ancillary medical offices as well as retail stores and restaurants.

Product Offering

The following are the services that Bright Family Dental will provide:

• Dental cleanings and examinations
• Dental implants
• Porcelain veneers
• Crowns and bridges
• Dentures and partials
• Tooth extraction
• Teeth whitening
• Emergency dental care

Customer Focus

Bright Family Dental will target all households within a 5-mile radius. This will include families with children, teenagers, and young adults, seniors, and individuals who are insured and uninsured.

Management Team

Bright Family Dental will be owned and operated by Dr. Ingrid Williams. She will recruit a team of highly qualified and trained dental assistants and hygienists. She will also hire a receptionist to answer phone calls and administer scheduling and rescheduling of patients. The clinic will also employ a full-time financial coordinator to handle all billing, insurance processing, and bill payments.

Success Factors

Bright Family Dental will be able to achieve success by offering the following competitive advantages:

• Clean, modern, and welcoming dental office with the latest dental technology
• Comprehensive menu of services that covers most dental procedures
• Is willing to take uninsured patients and offer flexible payment plans
• Bright Family Dental offers the best dental pricing in the area

Financial Highlights

Bright Family Dental is seeking $150,000 in debt financing to launch its dental business. The funding will be dedicated towards securing the dental clinic, purchasing dental equipment and supplies, and purchasing the office equipment and supplies. Funding will also be dedicated towards three months of overhead costs to include payroll of the staff, rent, and marketing costs for the opening of the new dental clinic. The breakout of the funding is below:

• Dental office space build-out: $20,000
• Dental equipment and supplies: $50,000
• Office equipment and supplies: $10,000
• Three months of overhead expenses (payroll, rent, utilities): $50,000
• Marketing costs: $10,000
• Working capital: $10,000

The following graph below outlines the pro forma financial projections for Bright Family Dental.

Company Overview

Who is bright family dental.

Bright Family Dental is a startup dental clinic located in Milwaukee, Wisconsin.  The clinic is founded by Dr. Ingrid Williams, a certified dentist who received her dental certification in 2004. Dr. Williams has worked with a team of dentists at another local family local dentistry for the past 18 years where she served children, teenagers, adults, and seniors to maintain a healthy and beautiful smile.  Dr. Williams has become one of the most requested dentists in the area and has now decided to open a dental clinic of her own. Milwaukee is a large metropolitan area where there is a shortage of dental offices that can serve the growing population. Dr. Williams plans on recruiting a team of dental assistants and hygienists from the local college.

Bright Family Dental will provide a comprehensive array of dental services to all individuals that include cleanings, restoration, and cosmetic dental care. Bright Family Dental will be the dental clinic of choice in Milwaukee as it will implement a clean, friendly space with the latest dental technology. The dental clinic will be located in a mid to higher income area in town that is surrounded by other ancillary medical offices as well as retail stores and restaurants.

Bright Family Dental History

Bright Family Dental is the first startup business for Dr. Ingrid Williams. As an established dentist in the community, Dr. Williams has gained a reputation for providing excellent dental care to her patients of all ages. She realized that a particular segment of Milwaukee was lacking a sufficient comprehensive dental clinic and decided to pursue the opportunity of opening up her own dental practice.

Since incorporation, Bright Family Dental has achieved the following milestones:

• Registered Bright Family Dental, LLC to transact business in the state of Wisconsin.
• Has located an office space that will be ideal for a dental practice and signed a Letter of Intent
• Began the branding process of developing the clinic name, logo, and website
• Began recruiting a staff of dental assistants and hygienists, receptionist, and financial coordinator

Bright Family Dental Services

The following will be the services Bright Family Dental will provide:

Industry Analysis

Over the past five years, the Dental industry experienced largely positive growth, as advances in dental technology and improved access to care for older adults resulted in greater gains. The industry benefited from rising disposable income and a relatively low unemployment rate, resulting in more consumers with healthcare coverage.

The average industry operator is expected to experience relatively high profit. The industry has historically experienced high margins, as a result, the industry is expected to continue expanding over the next five years, with more operators entering the field.

Industry revenue is projected to grow, increasing at an annualized rate of 2.3%. In particular, demand for industry services will come from older adults, who tend to need more serious and more frequent dental care as they age. In addition, the expansion of dental care through Medicaid will enable low-income adults to access the care they need. A relatively low unemployment rate will also support coverage and thus accessibility of industry services.

Customer Analysis

Demographic profile of target market.

Bright Family Dental will target all households within the immediate area. This will include families with children, teenagers, and young adults, seniors, and individuals who have insurance. Bright Family Dental will also take uninsured patients and offer payment plans if they need help with out-of-pocket dental expenses.

The precise demographics for Milwaukee, Wisconsin are:

Customer Segmentation

Bright Family Dental  will primarily target the following customer profiles:

• Families with children
• Young adults
• Uninsured adults

Competitive Analysis

Direct and indirect competitors.

Bright Family Dental will face competition from other companies with similar business profiles. A description of each competitor company is below.

Holmgren Family Dental

Holmgren Family Dental is a local dental practice that operates with the leadership of Dr. Andrew Holmgren. The practice consists of a team of  hygienists and assistants who offer exams and cleanings, fluoride treatments, fillings, crowns, bridges, root canals, implant restorations, mouth guards, dentures, sealants, and dental x-rays. His practice consists mainly of children and teenagers who are in need of braces. Dr. Holmgren provides the initial braces evaluation and exams and then refers his patients to the nearby orthodontist whose practice is next door. In addition, Dr. Holmgren also offers treatments for snore prevention, sinus lift augmentation, and bone grafting. Service costs vary depending on the needs of the patient and treatment plan. The office uses MedPay Credit to offer payment plans for procedures that aren’t covered by insurance.

The Dental Specialists of Milwaukee

The Dental Specialists of Milwaukee provides family dental care with a focus on children’s dentistry. The clinic is committed to reducing the need for future extensive dental work and providing preventative dental care for its patients. Their list of services include general dentistry, children’s dentistry, oral surgery, orthodontics and braces, and aligners. With five locations throughout Milwaukee, the practice has ten dentists and a team of assistants and hygienists who are able to service the large patient base. As the largest dental group in Milwaukee, The Dental Specialists of Milwaukee take patients of all ages and incomes and offer flexible payment plans. They take most insurance as well as Medicaid. The clinic also offers a dental discount payment plan that has low monthly payments, no interest, and no credit check required.

Riley Dental

Riley Dental provides comprehensive oral health care while providing excellent customer service. The head dentist, Dr. Ana Riley, focuses on providing patient-focused comprehensive dentistry. As a general dentist, Dr. Riley has the experience and skill needed to offer the highest quality of care and services for her patients to maintain supreme oral health. Riley Dental offers dental cleanings and exams, crowns and bridges, dental fillings, emergency dentistry, dentures and partials, root canals, and extractions. The office also offers cosmetic treatments like veneers and teeth whitening. Dr. Riley also works extensively with geriatric patients to provide whatever is necessary for their unique needs. Riley Dental has invested in state-of-the-art technology and a digital x-ray machine. The clinic offers flexible payment plans for services that are not covered by insurance.

Competitive Advantage

Bright Family Dental will be able to offer the following advantages over their competition:

• Friendly, knowledgeable, and highly qualified team of dental professionals who also offer excellent patient care
• Comprehensive menu of services that provides excellent dental care for all of its patients
• Will take uninsured payment plans and offer a flexible payment plan for dental services
• Bright Family Dental offers the best pricing in town. Their pricing structure is the most cost effective compared to the competition.

Marketing Plan

Brand & value proposition.

Bright Family Dental will offer the unique value proposition to its clientele:

• Clean, modern, and welcoming dental office that has implemented the latest dental technology
• Competitive pricing
• Does not over schedule patients. All patients will be seen at their scheduled time so that the family doesn’t spend hours of their time at the dentist office.

Promotions Strategy

The promotions strategy for Bright Family Dental is as follows:

Bright Family Dental will be located in a highly populated area with heavy traffic flow. The location has prime visibility to new and existing patients.

Word of Mouth/Referrals

Dr. Williams has built up an extensive list of contacts over the years by providing exceptional dental service and expertise to her patients. The majority of her patient base will likely follow her to her new practice.

Print Advertising

Bright Family Dental will invest in professionally designed print ads to display in the local newspapers or flyers and publications.

Website/SEO Marketing

Bright Family Dental will hire an outside advertising firm to develop the company’s website. The website will be well organized, informative, and list all the services that Bright Family Dental is able to provide. The website will also list their contact information and location. The marketing director will also manage the company’s website presence with SEO marketing tactics so that anytime someone types in the Google or Bing search engine “Milwaukee family dentist” or “dentist near me”, Bright Family Dental will be listed at the top of the search results.

The pricing of Bright Family Dental will be moderate and on par with competitors so customers feel they receive value when purchasing their services.

Operations Plan

The following will be the operations plan for Bright Family Dental.

Operation Functions:

• Ingrid Williams will be the head Dentist and Operator of the dental clinic. She will employ the following:
• Keith Murray – Dental Hygienist
• Sarah Evans – Dental Assistant
• Brenda Marshall – Financial Coordinator who will process all insurance claims, billing, and accounts payable and receivable
• Rita Johnson – Receptionist who will handle all calls, files, and scheduling of patients

Milestones:

Bright Family Dental will have the following milestones complete in the next six months.

8/1/202X – Finalize contract to lease office space

8/15/202X – Finalize personnel and staff employment contracts for the Bright Family Dental team

9/1/202X – Order office and dental practice equipment and supplies

15/15/202X – Begin marketing efforts

10/22/202X – Begin moving into Bright Family Dental office

11/1/202X – Bright Family Dental opens its office for business

Dr. Ingrid Williams is a graduate of the University of Wisconsin Dental School and has been a practicing dentist at a local dental office for 18 years. During her tenure at the clinic, Dr. Williams performed a variety of dental services to patients of all ages.

Financial Plan

Key revenue & costs.

The revenue drivers for Bright Family Dental are the fees for dental services performed at the office.

The cost drivers will be the cost of supplies necessary to maintain the dental services. Other expenses will be the payroll cost, rent, utilities, and marketing materials.

Funding Requirements and Use of Funds

Key assumptions.

The following outlines the key assumptions required in order to achieve the revenue and cost numbers in the financials and in order to pay off the startup business loan.

• Number of Patients Per Month: 80
• Average Cost of Services: $2,000
• Office Lease per Year: $100,000

Financial Projections

Income statement, balance sheet, cash flow statement, dental business plan faqs, what is a dental business plan.

A dental business plan is a plan to start and/or grow your dental business. Among other things, it outlines your business concept, identifies your target customers, presents your marketing plan and details your financial projections.

You can  easily complete your dental business plan using our Dental Business Plan Template here .

What are the Main Types of Dental Businesses?

There are a number of different kinds of dental businesses, some examples include: General Dentist, Periodontist, Endodontist, and Pedodontist or Pediatric Dentist.

How Do You Get Funding for Your Dental Business Plan?

Dental businesses are often funded through small business loans. Personal savings, credit card financing and angel investors are also popular forms of funding.

What are the Steps To Start a Dental Business?

Starting a dental business can be an exciting endeavor. Having a clear roadmap of the steps to start a business will help you stay focused on your goals and get started faster.

1. Develop A Dental Business Plan - The first step in starting a business is to create a detailed dental business plan that outlines all aspects of the venture. This should include potential market size and target customers, the services or products you will offer, pricing strategies and a detailed financial forecast.  

2. Choose Your Legal Structure - It's important to select an appropriate legal entity for your dental business. This could be a limited liability company (LLC), corporation, partnership, or sole proprietorship. Each type has its own benefits and drawbacks so it’s important to do research and choose wisely so that your dental business is in compliance with local laws.

3. Register Your Dental Business - Once you have chosen a legal structure, the next step is to register your dental business with the government or state where you’re operating from. This includes obtaining licenses and permits as required by federal, state, and local laws. 

4. Identify Financing Options - It’s likely that you’ll need some capital to start your dental business, so take some time to identify what financing options are available such as bank loans, investor funding, grants, or crowdfunding platforms. 

5. Choose a Location - Whether you plan on operating out of a physical location or not, you should always have an idea of where you’ll be based should it become necessary in the future as well as what kind of space would be suitable for your operations. 

6. Hire Employees - There are several ways to find qualified employees including job boards like LinkedIn or Indeed as well as hiring agencies if needed – depending on what type of employees you need it might also be more effective to reach out directly through networking events. 

7. Acquire Necessary Dental Equipment & Supplies - In order to start your dental business, you'll need to purchase all of the necessary equipment and supplies to run a successful operation. 

8. Market & Promote Your Business - Once you have all the necessary pieces in place, it’s time to start promoting and marketing your dental business. This includes creating a website, utilizing social media platforms like Facebook or Twitter, and having an effective Search Engine Optimization (SEO) strategy. You should also consider traditional marketing techniques such as radio or print advertising.

How to Create a Business Plan for Your Dental Practice

Creating an effective business plan is essential for any business’s success—including dental practices. Business plans provide detailed information that helps businesses forge a path towards long-term growth and success. Such information may regard market analysis, marketing, cash flow projection, competitive analysis, and other relevant business information. By determining such information and crafting a plan, businesses can focus on the actionable steps necessary to turn their goals into a reality and achieve their short- and long-term objectives. As such, business plans are an invaluable strategic tool that all businesses should take the time to carefully craft. To learn how to create a business plan for your dental practice, continue reading.

Executive summary

The executive summary is an essential aspect of any business plan. It is a short section that summarizes the entirety of your business plan in a way that allows readers to quickly become acquainted with the key points and its main purpose. Typically, your executive summary should not exceed two pages.

This section is especially important when it comes to approaching lenders. It should entice the potential lender to help you receive the funding you need to get your practice up and running. Therefore, your executive summary should be written in a way that is persuasive and compelling. Let the lender know how you intend to make your business a success and express the vision of your practice.

While the executive summary will be included as the first section of your business plan, it should be the last area that you write. Because the executive summary is a compilation of all other areas of your business plan, you must have already flushed out such details before writing it.

Description of products and services

This section should provide information regarding the products and services that your dental practice offers. If you are acquiring an existing practice, make sure to detail any major changes that will be made to the products and services that were being offered by the previous practice owner. For example, if you are planning on offering additional services that the current owner is not offering, mention them here.

When creating a business plan for your dental practice, you should also include a section that details how it will be managed. In this section, detail information about the type of business structure your practice will have. For example, you should determine if your practice will be structured as a partnership, corporation, or sole proprietorship.

This section should also include a list of the management personnel and professional advisers that will comprise your team, such as financial partners, insurance agents, real estate advisors, attorneys, and business associates. In addition to compiling a list of key management professionals, you should provide further information on their job responsibilities. Such information will help prove to business lenders that you have a plan for how your office will function and that you have the necessary support system to be successful.

Competitive analysis and marketing strategy

In this section, you should include data on what your competition is doing regarding their online presence, digital content, SEO rankings, and other relevant data. Upon detailing the state of your competitor’s marketing efforts, you should then detail your own marketing plan.

Here, you should first provide an overview of your intended market and your target patient. Include information on their income level, age, and lifestyle. If you target patient is similar to that of a competing dental practice in the area, clearly state how you intend to set your practice apart from your competition and maintain a consistent customer base.

In addition, you should also detail a content map and provide information regarding your website design. If your practice will be taking a different approach from other competitors, note it in your strategy and clearly provide a rationale as to why.

Financial plan

One of the most important sections in your business plan is the financial plan. This section will be of chief interest to potential lenders, as it will help them make an informed business decision regarding whether they can approve your loan proposal. As such, it should be carefully planned and written in great detail. Here, you should list a variety of relevant financial information, such as the following:

• Projected income of your practice for the initial 12- through 24-month period
• Cash flow forecast
• Personal financial statement
• Information on how startup funds will be allocated
• Total funds required by your practice for the following two years
• Offered collateral
• Historical financial analysis

Supporting financial documents

In addition to the above information, you should also provide the necessary supporting documents that potential dental lenders can review when making their decision. If you are undergoing a dental practice acquisition , many of the necessary documents will be provided by the selling dentist. However, you will have to prepare some of them. Such financial documents to provide in this section may include:

• Present business financial statements
• Recent copy of your credit report
• Copy of current aging schedule
• Three years of historical financial statements, individual income tax returns, and business income tax returns
• Current personal financial statement
• Prospective financials for five years such as forecasts, cash flows, and projections

Such financial documents should be 90-days old or less to be considered current under lending guidelines.

Financial influences

In the financial section of your business plan, you should also provide information that displays you have accounted for the impact of financial influences. Such influences may include business cycles, competition, the economy, seasonal variations, and other events that may impact your practice’s finances. All other information included in your financial plan should account for such influences.

The operations section will likely be the last and longest section of your business plan. Here, you will get into the nitty-gritty details the day-to-day operations that occur at your practice. You should provide information regarding the following information to provide lenders with a clear picture of how your practice will function:

• Office hours
• Days of operation
• Necessary equipment and supplies
• Major suppliers you plan to source equipment from
• Equipment-maintenance schedules
• Ideal patient flow
• Dental insurances you do and do not accept

Henry Schein Professional Practice Transitions is the leader in dental practice sales and transitions. Whether you are purchasing or selling a practice, we can help you through every step of the process. Thanks to our extensive marketing resources, national network of dental transition consultants, and superior hands-on client services, your dental practice transition is sure to be as advantageous as possible. To get started on the transition process, schedule a free 30-minute phone consultation with Henry Schein Professional Practice Transitions today.

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Dental Business Plans 101

Ready to create a business plan for your dental practice? The good news is that you can follow the same general guidelines as other small businesses.

Before you begin, ask yourself these key questions:

• Can you describe your potential dental practice in detail?
• Do you have an actionable marketing plan?
• Who is in the market? What are they doing right - or wrong?
• What pricing and payment policies are you considering?
• What’s your growth strategy?

Download Supporting Materials  (Free for ADA members) Components of a Business Plan

Existing dental practices may also need to update their business plans, especially if they want to expand.

An updated plan needs:

• Your dental practice’s financial position
• Your current debt, if any
• Updated lender information and terms
• A recent financial comparison with similar businesses
• An analysis of your current costs and your “break-even” point

Dental Business Plans

Craft a successful dental practice with a well-structured Dental Business Plan. Navigate growth, secure funding, and make informed decisions.

By Joshua Napilay on Feb 29, 2024.

Fact Checked by RJ Gumban.

What is a Dental Business Plan?

A is a roadmap that outlines a dental practice's goals, strategies, and financial projections. It helps practitioners and stakeholders understand the business's direction and potential outcomes.

Typically created by dentists, entrepreneurs, or dental professionals looking to start their practices or expand existing ones, a well-structured and solid business plan covers a range of essential aspects:

• Executive summary:  A concise plan overview highlighting key points such as the practice's mission, target market, competitive advantage, and financial projections.
• Practice description : Detailed information about the dental services offered, the dental team's qualifications, and the unique value proposition that sets the practice apart from competitors.
• Market analysis:  An assessment of the local dental market, including demographics, competition analysis, and market trends, to identify opportunities and challenges.
• Sales and marketing strategy:  Plans for attracting and retaining patients, outlining approaches for online and offline marketing, patient engagement, and referral programs.
• Operational plan:  Details about the practice's day-to-day operations, including staffing, office layout, equipment, technology integration, and appointment scheduling.
• Financial projections : Forecasts of revenue, expenses, and profitability over a defined period, along with assessing startup costs and potential financing sources.
• Legal and regulatory considerations:  Ensuring compliance with dental regulations, licensing, insurance, and other legal obligations.
• Risk assessment:  Identify potential risks and strategies to mitigate them, ensuring a proactive approach to possible challenges.
• Exit strategy:  Plans for the future, whether growing the practice, selling it, or passing it on to another practitioner.

Creating a dental practice business plan requires careful research, analysis, and strategic thinking. It provides clarity to stakeholders and potential investors about the practice's viability and long-term prospects. By following a well-crafted business structure, dental practitioners can optimize their chances of success in the competitive dental industry.

Printable Dental Business Plan

Download this Dental Business Plan to guide your practice toward success.

How does it work?

Step 1. download the form.

Access the Printable Dental Business Plan form from a reputable source or website.

Step 2. Gather information

Collect all necessary information and data to complete the form, including practice details, market analysis, financial projections, and operational strategies.

Step 3. Read instructions

Carefully read the form's accompanying instructions or guidelines to understand its structure and requirements.

Step 4. Practice description

Provide a clear and concise overview of your dental practice, including its mission, services, and unique value proposition.

Step 5. Market analysis

Analyze the local dental market, including demographics, competition, and trends, to identify your practice's target audience and opportunities.

Step 6. Marketing and sales strategies

Describe your plans for attracting and retaining patients through marketing, advertising, patient engagement, and referral programs.

Step 7. Operational plan

Outline your practice's day-to-day operations, staffing structure, office layout, technology integration, and appointment scheduling process.

Step 8. Financial projections

Project your practice's expected revenue, expenses, and profitability over a specified period, including startup costs and potential funding sources.

Step 9. Legal and regulatory considerations

Address any legal and regulatory obligations relevant to your dental practice, such as licensing, insurance, and compliance with dental regulations.

Step 10. Risk assessment

Identify potential risks your practice might face and detail strategies to mitigate them effectively.

Step 11. Exit strategy

Outline your plans for the practice's future, whether it involves growth, selling, or transitioning to another practitioner.

Step 12. Proofread and review

Thoroughly review the completed form to ensure the provided information's accuracy, coherence, and completeness.

Step 13. Seek professional advice

If needed, consult with legal, financial, or business experts to validate the accuracy and effectiveness of your dental business plan.

Step 14. Print and store

Print a physical copy of the completed dental business plan for your records and safekeeping.

A dental business plan is vital for managing your practice, attracting investors, and achieving your goals in a competitive industry.

Dental Practice Business Plan example (sample)

An illustrative example of a Dental Business Plan can offer valuable insights into the strategic approach for a dental practice. A Dental Business Plans PDF showcases a hypothetical dental practice's blueprint in this context. The example might encompass a brief executive summary outlining the practice's mission, target demographics, and competitive edge. It would delve into comprehensive market analysis, assessing local competition, patient demographics, and emerging trends. The sample plan would also elucidate effective marketing strategies, detailing how the practice aims to attract and retain patients online and offline.

Operational intricacies would be covered, including staffing, office layout, and technology integration. Financial projections would project revenue, expenses, and potential profits, accompanied by a breakdown of startup costs. This hypothetical plan would address legal considerations and potential risks and propose an exit strategy. Such a sample offers practitioners a tangible template to structure their Dental Business Plan, ensuring a clear path toward establishing and flourishing in the dental industry.

Download this Dental Business Plan Example:

When would you use this form?

A  Dental Business Plan  is a pivotal resource for dental practitioners and entrepreneurs alike, serving as a roadmap to navigate the intricate landscape of the dental industry. Here's when this resource becomes indispensable:

• Starting a new practice:  A Dental Business Plan is essential for dentists launching their practices. It outlines the vision, objectives, and strategies for a successful launch, helping practitioners anticipate challenges and set a clear trajectory.
• Expanding an existing practice : Established dental practices seeking growth benefit immensely from a Dental Business Plan. It guides expansion efforts by assessing new opportunities, understanding market dynamics, and refining operational and marketing strategies.
• Securing financing:  When seeking financial support from investors, lenders, or banks, a well-structured Dental Business Plan is crucial. It instills confidence in potential backers by thoroughly analyzing the practice's potential, financial projections, and risk mitigation strategies.
• Strategic decision-making : Even for ongoing practices, a Dental Business Plan is valuable. It aids in making informed decisions about introducing new services, adopting advanced technologies, or revamping marketing efforts.
• Professional collaboration:  When collaborating with other dental or medical professionals, such as specialists or associates, a Dental Business Plan aligns expectations and provides a joint roadmap for shared goals.
• Succession planning : Practitioners considering retirement or transitioning their practice need a Dental Business Plan. It outlines the strategy for passing on the practice while safeguarding its legacy.
• Navigating challenges : During challenging times like economic downturns or shifts in the healthcare landscape, a Dental Business Plan helps practitioners recalibrate strategies to remain resilient.
• Legal compliance:  Dental Business Plans ensure adherence to regulatory requirements, licensing, and ethical standards, safeguarding the practice from legal complications.
• Benchmarking progress : Regularly revisiting the Dental Business Plan enables practitioners to measure their progress against initial goals, fostering continuous improvement.

Enhanced clarity and direction  

Creating a Dental Business Plan provides practitioners with a clear roadmap for their practice's growth and success,  outlining strategic goals and actionable steps.

Informed decision-making 

The comprehensive analysis in crafting a Dental Business Plan ensures that decisions are well-informed, minimizing risks and increasing the likelihood of favorable outcomes.

Investor confidence 

When seeking investment or financing, a robust Dental Business Plan showcases the practice's potential, reassuring investors and lenders about the venture's viability.

Goal alignment 

A Dental Business Plan aligns the entire dental team toward shared objectives, fostering a unified approach and promoting efficient teamwork.

Risk mitigation 

A Dental Business Plan enhances the practice's preparedness to navigate uncertainties by identifying potential challenges and outlining strategies to overcome them.

Long-term viability 

Implementing a Dental Business Plan lays the groundwork for sustainable growth, setting the stage for long-term success and profitability.

A Dental Business Plan is a pivotal resource that assists in planning and launching a dental practice and supports ongoing operations, expansion efforts, and strategic decision-making. Its structured approach empowers practitioners to proactively address challenges, leverage opportunities, and confidently steer their dental ventures toward success.

Moreover, having access to free Dental Business Plans offers an economical way for practitioners to benefit from these advantages while efficiently planning for their practice's prosperous future.

Why use Carepatron as your dental app?

Utilizing Carepatron as your dental app is a strategic choice that offers a comprehensive and streamlined solution for managing your dental business. Carepatron is the premier platform for dental professionals seeking efficient and effective management through a Dental Business app and Dental Business Software. Here's why Carepatron is the best place to fulfill these needs:

• Integrated functionality:  Carepatron offers an all-in-one solution, seamlessly combining various aspects of dental practice management into a single platform. From appointment scheduling and patient records to billing and treatment planning, it provides comprehensive functionality tailored to the specific needs of dental practices.
• Customized for dentistry:  Unlike generic business software, Carepatron is specifically designed for dental professionals. It understands dental practices' unique workflows, challenges, and requirements, ensuring its features and tools align perfectly with your industry-specific needs.
• Efficient patient management:  Carepatron's capabilities empower you to maintain accurate and organized patient records, treatment histories, and appointment schedules. This enhances patient care, satisfaction, and loyalty while streamlining administrative tasks.
• Clinical documentation:  Carepatron's Dental Business Software strongly emphasizes clinical documentation, enabling you to maintain thorough and compliant patient records. This is vital not only for patient care but also for legal and regulatory purposes.
• Financial management:  Carepatron facilitates efficient financial management through features like automated billing, insurance claims processing, and financial reporting. It ensures that the financial aspects of your practice run smoothly, minimizing errors and maximizing revenue.
• User-friendly interface:  Carepatron is known for its user-friendly interface, making it easy for dental professionals and their staff to navigate and use the software effectively. This reduces the learning curve and allows your team to leverage its capabilities quickly.
• Data security:  The platform prioritizes data security, offering robust encryption and compliance with industry standards. This ensures that your patient's sensitive information is well-protected.

Babkins, J. (2022, August 16). Dentistry Business Plan sample. OGScapital. https://www.ogscapital.com/article/dental-office-business-plan-sample/

Dental Office Business Plan - BPlans. (n.d.). Bplans: Free Business Planning Resources and Templates. https://www.bplans.com/dental-office-business-plan/

Dentist Business Plan Template | Business-in-a-BoxTM. (n.d.). https://www.business-in-a-box.com/template/dentist-business-plan-D11957/

FREE 3+ Dental Clinic Business Plan Samples in PDF | MS Word | Apple Pages | Google Docs. (n.d.). sampletemplates.com. https://www.sampletemplates.com/business-templates/plan-templates/dental-clinic-business-plan.html

Lavinsky, D. (2023a). Dental Business Plan Template. Growthink. https://www.growthink.com/businessplan/help-center/dental-business-plan

Lavinsky, D. (2023b). Dental Business Plan Template. PlanBuildr Business Plan Software. https://planbuildr.com/dental-business-plan-template/

Lavinsky, D. (2023c). Dental Business Plan Template [Updated 2023]. BusinessPlanTemplate.com. https://www.businessplantemplate.com/dental-business-plan-template/

Upmetrics. (2023, August 11). Dental Business Plan Template (2023). https://upmetrics.co/template/dental-business-plan

Commonly asked questions

Dental Business Plans help dental professionals start, manage, expand, or optimize their practices.

A solid business plan can help with starting or expanding a dental practice, seeking financing, making strategic decisions, and transitioning the practice plans for succession planning.

Dental business plans set clear goals, analyze the market, plan marketing strategies, detail operations, project finances, mitigate risks, secure financing, and monitor progress. They serve as essential roadmaps for dental practitioners, guiding them through practice management, growth, and decision-making.

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Business Plan Template for Dentists

• Ready-to-use, fully customizable Subcategory
• Get started in seconds

As a dentist, running your practice is about more than just perfecting smiles. It's about building a successful business that thrives in a competitive industry. That's why ClickUp's Business Plan Template for Dentists is a game-changer!

With this template, you can:

• Outline your goals and strategies to drive growth and success
• Create financial projections to attract investors and secure financing
• Develop a clear roadmap to navigate the complex dental landscape
• Streamline your practice management processes for maximum efficiency

Whether you're a solo practitioner or managing a dental team, ClickUp's Business Plan Template for Dentists will help you take your practice to the next level. Don't miss out on this essential tool for dental success!

Business Plan Template for Dentists Benefits

A business plan template for dentists can provide numerous benefits for dental practices, including:

• Streamlining the process of creating a comprehensive business plan that aligns with the specific needs and goals of dental practices
• Helping to attract investors and secure financing by showcasing the practice's potential for growth and profitability
• Assisting in strategic decision-making by outlining clear objectives, strategies, and action plans
• Providing a roadmap for success and helping dentists navigate the competitive landscape of the dental industry
• Enabling effective practice management by including financial projections, budgeting, and operational considerations.

Main Elements of Dentists Business Plan Template

ClickUp's Business Plan Template for Dentists is designed to help dentists and dental practices create a comprehensive business plan that covers all aspects of their practice. Here are the main elements of this template:

• Custom Statuses: Track the progress of each section of your business plan with statuses like Complete, In Progress, Needs Revision, and To Do.
• Custom Fields: Use custom fields like Reference, Approved, and Section to add additional information and categorize different sections of your business plan.
• Custom Views: Access different views to organize and analyze your business plan, including Topics, Status, Timeline, Business Plan, and Getting Started Guide.
• Collaboration Features: Collaborate with your team in real-time, assign tasks to team members, set due dates, and receive notifications to ensure that your business plan is completed efficiently.
• Integrations: Connect with other tools and resources to streamline your business plan creation process and gather relevant data.

With ClickUp's Business Plan Template for Dentists, you can confidently plan and strategize for the success of your dental practice.

How To Use Business Plan Template for Dentists

If you're a dentist looking to create a comprehensive business plan, follow these 6 steps using the Business Plan Template for Dentists in ClickUp:

1. Define your vision and mission

Start by clarifying your overall vision and mission for your dental practice. This includes identifying your target market, the services you'll offer, and the unique value proposition that sets you apart from competitors.

Use Docs in ClickUp to outline your vision and mission statement, ensuring clarity and alignment with your goals.

2. Conduct a market analysis

Next, gather information about the dental market in your area. Analyze the local competition, identify trends, and understand the needs and preferences of your target audience. This will help you determine how to position your practice for success.

Use the Table view in ClickUp to organize and analyze market data, including competitor analysis and patient demographics.

3. Develop your marketing strategy

Based on your market analysis, create a comprehensive marketing strategy to attract and retain patients. Identify the channels and tactics you'll use to promote your practice, such as online advertising, social media, community events, or referral programs.

Use tasks in ClickUp to outline your marketing plan, assign responsibilities, and set deadlines for each campaign or initiative.

4. Outline your operational plan

Now it's time to detail the day-to-day operations of your dental practice. Define your office location, facility requirements, equipment needs, and staffing requirements. Consider factors like scheduling, patient flow, and patient experience.

Use the Gantt chart in ClickUp to create a visual timeline of your operational plan, ensuring all tasks and milestones are accounted for.

5. Develop a financial plan

Create a financial plan that includes projected revenue, expenses, and profitability. Estimate your startup costs, ongoing expenses, and revenue projections based on patient volume and services provided. Identify potential funding sources if needed.

Use custom fields in ClickUp to track and calculate financial data, such as revenue, expenses, and profit margins.

6. Review, revise, and execute

Review your completed business plan, making any necessary revisions or adjustments based on feedback and new information. Ensure that all sections are coherent and aligned with your goals. Once finalized, use your business plan as a roadmap for executing your dental practice strategy.

Set recurring tasks in ClickUp to regularly review and update your business plan, ensuring that it remains relevant as your practice evolves.

Get Started with ClickUp’s Business Plan Template for Dentists

Dentists and dental practices can use this Business Plan Template to help outline their goals, strategies, and financial projections, ensuring a successful and well-managed practice.

First, hit “Add Template” to sign up for ClickUp and add the template to your Workspace. Make sure you designate which Space or location in your Workspace you’d like this template applied.

Next, invite relevant members or guests to your Workspace to start collaborating.

Now you can take advantage of the full potential of this template to create a comprehensive business plan:

• Use the Topics View to organize and outline the different sections of your business plan
• The Status View will help you track the progress of each section, with statuses like Complete, In Progress, Needs Revision, and To Do
• The Timeline View will give you a visual representation of the deadlines and milestones for your business plan
• The Business Plan View will provide a holistic overview of your entire plan, allowing you to easily navigate and make updates
• The Getting Started Guide View will provide step-by-step instructions and guidance on how to use the template effectively
• Utilize the custom fields, such as Reference, Approved, and Section, to add additional information and track important details
• Update statuses and custom fields as you work through each section to keep team members informed of progress
• Monitor and analyze the business plan to ensure it aligns with your goals and objectives
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Starting a Practice: How to Write an Effective Dental Business Plan

Every business needs a dedicated business plan. Dental practices that are focused and prepared with a documented plan of action reach key milestones quicker, and can steer their business more effectively as it grows. Plus, without a dental practice business plan in place, you’ll find it hard to get funding.

Creating a thorough dentistry business plan isn’t as daunting as it may seem. Learn about all of the key considerations, best practices, and how to create your own dental business plan in our helpful guide.

Starting a Dental Practice Business Plan: Considerations

Writing a business plan for a dental practice is no different to compiling one for any other organization. However, the list of considerations varies depending on whether you are a new or existing practice.

Dental Business Plans for New Practices

Before you put pen to paper, work through the following questions to help you prepare:

• What will your new dental practice look like?
• Where is it located?
• What is your target market?
• What prices will you charge?
• How many competitors will you have?
• What are your competitors doing that you could do better?
• What is your growth strategy?
• Do you have a marketing plan prepared?

Dental Business Plans for Existing Practices

Updating a business plan for dental offices that are already up and running will require some additional details:

• Current financial position
• A list of debts owed, with updated lender details and payment terms
• An analysis of operational costs and your break-even point
• A financial comparison of your practice versus a competitor

Once you have all of this information, you can start compiling your dental business plan.

Dental Business Plan Template

Creating a dental office business plan may seem daunting, but it’s not as complicated as you might think. The beauty of a good dentistry business plan is that it’s a living document that can evolve as your practice grows and develops. It’s normal that some areas of your business grow faster than others. So as you progress you can even create separate dental business plan samples for each specialty split into general dentistry, orthodontics, periodontics, etc. Here is a breakdown of the sections you’ll need to cover in any thorough dental business plan.

Executive Summary

Although this is the first section of your dental office business plan, it should be the last part you write because it summarizes all of the other sections. It should cover no more than two pages and be written professionally in a way that is compelling to potential investors. Be sure to include a mission statement explaining the company’s purpose, why it exists, and the overall goal of operations.

Company Summary

State the location of the company, days and hours of operation, what services are offered, a breakdown of company ownership, and details about the following expenses and assets:

• Start-up expenses – Legal fees, stationery, deposit payments, office renovation costs, insurance, etc.
• Fixed assets – Dentistry equipment , furniture, computers, display cabinets, etc.
• Operating costs – Payroll, rent, utilities, equipment maintenance, practice management software, dental supplies, marketing costs, etc.
• Liabilities and capital – Current cash balance, borrowing agreements, outstanding bills, the balance on loans taken, etc.

A detailed breakdown of every service offered and the costs for each. For example, a dentistry business plan for an orthodontist may list information and prices for braces, palatal expanders, and retainers. In contrast, a cosmetic practice may provide details about teeth whitening, gap removal, and veneers.

Market Analysis

A breakdown of your consumer market is a vital component of any business plan. Dental practices typically segment customers into three categories — children, adults, and seniors. Record how your current market split matches your intended target market, including details on income, lifestyle, and any other relevant factors. This will help improve your marketing plan.

Competitor Analysis

Collect as much data about your competition as you can, including how they manage their online presence, what digital platforms they are active on, their website SEO rankings, and any other relevant information that will help you develop a plan to beat them.

This section maps out exactly how you intend to achieve your goals. To do that, you’ll need to consider and stipulate your:

• Unique selling points (USPs) – The tactics you will use to gain a competitive edge, like customer service, quality, affordability, etc.
• Marketing strategy – What dental social media marketing channels and techniques you will use to attract and retain patients.
• Sales strategy – How you’ll sell, upsell, and cross-sell your products and services, and what dental insurance policies you’ll accept.
• Milestone targets – Specific targets you wish to achieve within a designated time frame.

Every dental business plan template should explain how the practice will be managed. Include a complete list of personnel, their qualifications, and responsibilities. In addition to full-time employees, you can also list business associates like insurance agents, real estate advisors, and attorneys. Always add a personnel plan for staff that are still required if your team has current vacancies.

Financial Plan

This is one of the most important sections of your business plan and should be presented in great detail. You should include:

• Historical financial analysis
• A projected income forecast for the following 12-24 months.
• A cash flow forecast
• Your personal financial statement
• The total funding required for the next 12-24 months.
• Offered collateral
• Details on how funds will be allocated

You’ll also need to include supporting financial documents, which should be a maximum of 90 days old to comply with current lending guidelines:

• Financial statements
• Copies of credit reports
• Individual income tax returns
• Business income tax returns.
• A copy of the aging schedule

We hope this business plan dental practice sample will help you develop a detailed and actionable plan for your clinic. As your patient base grows, you’ll need to partner with an efficient practice management system. Cloud 9 Software specializes in innovative orthodontic practice management software that helps businesses optimize for success by improving staff productivity, user efficiency, and workflow processes.

Get in touch today or book a demo to learn how our cloud-based solutions can help your business grow.

Related Resources

Dental operatory design: how to create the right environment for your practice.

A dental operatory design should be functional, safe, and professional. ✓ Find out why design matters and how to create the perfect layout for your practice.

Dentistry Management: How to Run a Successful Dental Practice

Need guidance on running your first dental practice? Read our dentistry management blog to learn how to run a successful dental business today!

15 Orthodontic Marketing Strategies You Need to Use Right Now

Learn the most effective strategies for how to market an orthodontic practice. ✓ Click here to find promotion ideas and tips to get more patients today!

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Dental Practice

Back to All Business Ideas

How to Start a Dental Practice

Written by: Carolyn Young

Carolyn Young is a business writer who focuses on entrepreneurial concepts and the business formation. She has over 25 years of experience in business roles, and has authored several entrepreneurship textbooks.

Edited by: David Lepeska

David has been writing and learning about business, finance and globalization for a quarter-century, starting with a small New York consulting firm in the 1990s.

Published on May 10, 2023 Updated on March 13, 2024

Investment range

$186,300 - $263,300

Revenue potential

$416,000 - $832,000 p.a.

Time to build

Profit potential

$166,400 - $332,800 p.a.

Industry trend

Dental practices are important to any community, ensuring the oral health of children and adults. Dentistry is also a huge industry, worth more than $170 billion in the U.S. alone. If you’re a dentist and want to strike out on your own, a dental practice has huge profit potential. You’d also be providing a valuable service, even though your practice may not be a favorite place to go for most people!  

But before you get started, you need to understand the business side of things. Fortunately, this step-by-step guide has all the information you need to start a lucrative dental practice.

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Step 1: Decide if the Business Is Right for You

Pros and cons.

• Excellent profit potential
• Provide a valuable service
• Stable market
• Competitive industry
• Deal with insurance companies

Dental practice industry trends

Industry size and growth.

• Industry size and past growth – The U.S. dentists industry is worth $171.7 billion in 2023 after growing 1% annually for the last five years.(( https://www.ibisworld.com/united-states/market-research-reports/dentists-industry/ ))
• Growth forecast – The U.S. dentists industry is expected to decline 2.7% in 2023.
• Number of businesses – In 2023, 199,508 dental businesses are operating in the U.S.
• Number of people employed – In 2023, the U.S. dentists industry employs 1,140,861 people.

Trends and challenges

• Emotional dentistry which focuses on the mental wellbeing and comfort of patients is an emerging trend.
• Laser dentistry is allowing for minimally invasive dental treatments.
• Staffing is an ongoing issue for dental offices and is particularly difficult now.
• Regulations regarding the dental and medical industries are constantly changing, forcing dental practices to continuously evolve.

Demand hotspots

• Most popular states – The most popular states for dentists are Alaska, Michigan, and Nevada. (( https://www.zippia.com/dentist-jobs/best-states/ ))
• Least popular states – The least popular states for dentists are West Virginia, Kentucky, and Nevada.

What kind of people work in dental practices?

• Gender – 54% of dentists are female, while 46% are male. (( https://www.zippia.com/dentist-jobs/demographics/ ))
• Average level of education – The average dentist has a bachelor’s degree.
• Average age – The average dentist in the US is 46.2 years old.

How much does it cost to start a dental practice business?

Startup costs for a dental practice range from $180,000 to $260,000. The largest cost is equipment. 

You’ll need a laundry list of items to successfully launch your dental practice business, including: 

• Sanitation and sterilization equipment
• Separation tanks, compressors, amalgam separators, and vacuums to provide pressurized water, suction, and air for your handpieces
• X-ray imaging equipment
• Computers and monitors
• Dentist and assistant carts
• Ergonomic chairs
• Adjustable light mounted to the wall or ceiling
• Compressor unit
• Tray materials
• Mixing bowls
• Milling blocks
• Cleaning alcohol
• Pressure pots
• Trap replacement materials
• IV supplies
• Thermometers
• Intraoral cameras and cheek retractors
• Cleaning paste
• EKG supplies
• Blades and cutters
• Laparoscopic equipment
• Small mirrors for the mouth
• Acrylic liquid and powder
• Dental dams
• Prophy angles
• Electric handpieces
• Fiber optic handpieces
• Air-driven handpieces
• Syringes and local anesthetic
• Resins and composites
• Trays and cassettes
• Crowns and bridges

How much can you earn from a dental practice business?

What you charge for dental services will depend on the service. An average price per patient will likely be about $200. Your profit margin should be about 40%. 

In your first year or two, you could have 40 patients a week, bringing in $416,000. This would mean $166,400 in profit, assuming that 40% margin. 

As you gain traction, you might have 80 patients a week. With annual revenue of $832,000, you’d make a tidy profit of $332,800.

What barriers to entry are there?

There are a few barriers to entry for a dental practice. Your biggest challenges will be:

• Funding the startup costs
• Breaking into a competitive market

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Step 2: hone your idea.

Now that you know what’s involved in starting a dental practice, it’s a good idea to hone your concept in preparation to enter a competitive market. 

Market research could give you the upper hand even if you’ve got the perfect product. Conducting robust market research is crucial, as it will help you better understand your customers, your competitors, and the broader business landscape.

Why? Identify an opportunity

Research dental practices in your area to examine their services, price points, and customer reviews.

• Make a list of dental practices that offer similar services. 
• Review your competitors’ services – their features, pricing, and quality – and marketing strategies
• Check out their online reviews and ratings on Google, Yelp, and Facebook to get an idea of what their customers like and dislike.
• Identify your competitors’ strengths and weaknesses. 

This should identify areas where you can strengthen your business and gain a competitive edge to make better business decisions.

You’re looking for a market gap to fill. For instance, maybe the local market is missing a private dental practice that offers wisdom teeth removal. 

You might consider targeting a niche, such as pediatric dentistry.

This could jumpstart your word-of-mouth marketing and attract clients right away. 

Your best bet is to offer a wide variety of services for both children and adults . That will bring in the most revenue.

Here are some of the most common dental services:

• Routine Check-ups and Cleanings : Essential for preventive care, they are a steady source of revenue.
• Fillings and Restorations : Common due to the prevalence of cavities.
• Crowns and Bridges : Regularly needed for tooth restoration.
• Dental Implants : Growing in popularity as a long-term solution for missing teeth.
• Orthodontics : Including traditional braces and clear aligners for teeth straightening.

If expanding your practice is a priority, consider these six dental services that are often the most profitable :

• Cosmetic Dentistry : Includes veneers, whitening, and bonding. These are high-demand services with significant profit margins.
• Implant Dentistry : High cost of materials and procedure, but also high demand, especially among older patients.
• Oral Surgery : Such as wisdom tooth extractions and complex surgical procedures.
• Orthodontics : Especially clear aligner treatments like Invisalign, which are popular and carry high fees.
• Periodontal Therapy : Treatments for gum disease, which can be quite lucrative, especially for advanced cases.
• Endodontics : Root canal treatments, which are technically demanding and therefore priced higher.

Who? Identify your target market

Your target market will largely depend on the services that you offer. Different services appeal to different demographics. For example, pediatric dentistry targets children and their parents, while cosmetic dentistry may appeal more to adults concerned about aesthetics.

Understand the population in your practice area. Tools like census data can provide insights into age groups, family sizes, and income levels. For instance, a suburb with many families might need more pediatric and orthodontic services.

Conduct surveys or focus groups to understand the needs and preferences of potential patients in your area. For example, if there’s a high number of elderly individuals, services like dentures or implants might be in demand.

Once you know your target market, tailor your marketing efforts. Use social media, local advertising, community events, or partnerships with schools and businesses to reach your audience. For example, if targeting families, consider advertising in local schools or family magazines.

How much should you charge for dental services?

Your prices should depend on market prices in your area, but also on your costs . Calculate the total cost of providing each service, including materials, labor, equipment depreciation, and overhead expenses. This forms the baseline for your pricing.

Once you know your costs, use this profit margin calculator to determine your mark-up and final price points. Remember, the prices you use at launch should be subject to change if warranted by the market.

Where? Choose the best location for your dental office

Choosing the right location for your dental office is critical as it can significantly impact your business. Here are some factors to consider when choosing a location:

• Demographics : Do research on the demographics of the areas you’re considering. This includes considering age distribution, income levels, family sizes, and more.
• Competition : Check the existing competition in the area. Setting up in an area already saturated with dental offices could make it more difficult to attract patients unless you offer a unique service that isn’t currently provided.
• Visibility and Accessibility : Your office should be easy to find and accessible. A location with high visibility, perhaps on a well-traveled road or in a busy shopping center, can help attract walk-in customers. Consider factors like parking availability, proximity to public transportation, and ease of access for people with disabilities.
• Community and Development : Choose a location in a growing community. An area that is under development or has a rising population can offer a steady stream of potential new patients.
• Proximity to Other Health Services : Being close to other health services, such as a hospital or pharmacy, can be beneficial. Also, being near schools or family-friendly services might be useful if you’re focusing on paediatric dentistry.
• Office Space Requirements : Make sure the location can accommodate your needs in terms of office size, number of treatment rooms, and other specific requirements you may have. If you’re planning to expand in the future, consider this in your initial choice of location.
• Regulations : Check with local zoning laws to make sure you can legally operate a dental office in your chosen location.

You can find commercial space to rent in your area on sites such as Craigslist , Crexi , and Instant Offices .

Step 3: Brainstorm a Dental Office Name

Your business name is your business identity, so choose one that encapsulates your objectives, services, and mission in just a few words. You probably want a name that’s short and easy to remember, since much of your business, and your initial business in particular, will come from word-of-mouth referrals.

Here are some ideas for brainstorming your business name:

• Short, unique, and catchy names tend to stand out
• Names that are easy to say and spell tend to do better 
• Name should be relevant to your product or service offerings
• Ask around — family, friends, colleagues, social media — for suggestions
• Including keywords, such as “dentist” or “dental”, boosts SEO
• Name should allow for expansion, for ex: “OralHealth Oasis” and “Dental Spectrum Care” over “Children’s Smile Studio” and “Cosmetic Dental Artistry”
• Avoid location-based names that might hinder future expansion
• Use online tools like the Step by Step Business Name Generator . Just type in a few keywords and hit “generate” and you’ll have dozens of suggestions at your fingertips.

Once you’ve got a list of potential names, visit the website of the US Patent and Trademark Office to make sure they are available for registration and check the availability of related domain names using our Domain Name Search tool. Using “.com” or “.org” sharply increases credibility, so it’s best to focus on these. 

Find a Domain

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Finally, make your choice among the names that pass this screening and go ahead and reserve your business name with your state, start the trademark registration process, and complete your domain registration and social media account creation. 

Your business name is one of the key differentiators that sets your business apart. Once you pick a name, reserve it and start with the branding, it’s hard to switch to a new name. So be sure to carefully consider your choice before moving forward. 

Step 4: Create a Dental Practice Business Plan

Every business needs a plan. This will function as a guidebook to take your startup through the launch process and maintain focus on your key goals. A business plan also enables potential partners and investors to better understand your company and its vision:

• Executive Summary: A snapshot of your dental practice, outlining its mission, services, and business goals.
• Business Overview: Overview of your practice offering general and specialized dental services, including preventive care, cosmetic dentistry, and orthodontics.
• Product and Services: Description of dental services such as routine check-ups, cleanings, fillings, braces, implants, and cosmetic procedures.
• Market Analysis: Insight into the local dental market, including patient demographics, healthcare trends, and regional dental health needs.
• Competitive Analysis: Examination of other dental practices in the area, their services, pricing, and patient base.
• Sales and Marketing: Strategies for attracting and retaining patients, such as online presence, community outreach, and patient referral programs.
• Management Team: Information about the dental professionals and administrative staff, highlighting their qualifications and roles in the practice.
• Operations Plan: Outline of the practice’s daily operations, including patient scheduling, treatment planning, and office management.
• Financial Plan: Financial projections including cost of equipment, staff salaries, pricing strategy, and revenue expectations.
• Appendix: Supplementary materials such as dentist certifications, patient testimonials, and partnership agreements with dental product suppliers.

If you’ve never created a business plan, it can be an intimidating task. You might consider hiring a business plan specialist to create a top-notch business plan for you.

Step 5: Register Your Business

Registering your business is an absolutely crucial step — it’s the prerequisite to paying taxes, raising capital, opening a bank account, and other guideposts on the road to getting a business up and running.

Plus, registration is exciting because it makes the entire process official. Once it’s complete, you’ll have your own business! 

Choose where to register your company

Your business location is important because it can affect taxes, legal requirements, and revenue. Most people will register their business in the state where they live, but if you are planning to expand, you might consider looking elsewhere, as some states could offer real advantages when it comes to dental practices. 

If you’re willing to move, you could really maximize your business! Keep in mind, it’s relatively easy to transfer your business to another state. 

Choose your business structure

Business entities come in several varieties, each with its pros and cons. The legal structure you choose for your dental practice will shape your taxes, personal liability, and business registration requirements, so choose wisely. 

Here are the main options:

• Sole Proprietorship – The most common structure for small businesses makes no legal distinction between company and owner. All income goes to the owner, who’s also liable for any debts, losses, or liabilities incurred by the business. The owner pays taxes on business income on his or her personal tax return.
• General Partnership – Similar to a sole proprietorship, but for two or more people. Again, owners keep the profits and are liable for losses. The partners pay taxes on their share of business income on their personal tax returns.
• Limited Liability Company ( LLC ) – Combines the characteristics of corporations with those of sole proprietorships or partnerships. Again, the owners are not personally liable for debts.   Here’s how to form an LLC .
• C Corp – Under this structure, the business is a distinct legal entity and the owner or owners are not personally liable for its debts. Owners take profits through shareholder dividends, rather than directly. The corporation pays taxes, and owners pay taxes on their dividends, which is sometimes referred to as double taxation.  Read how to start a corporation here .
• S Corp – An S-Corporation refers to the tax classification of the business but is not a business entity. An S-Corp can be either a corporation or an LLC , which just need to elect to be an S-Corp for tax status. In an S-Corp, income is passed through directly to shareholders, who pay taxes on their share of business income on their personal tax returns.

We recommend that new business owners choose LLC as it offers liability protection and pass-through taxation while being simpler to form than a corporation. You can form an LLC in as little as five minutes using an online LLC formation service. They will check that your business name is available before filing, submit your articles of organization , and answer any questions you might have. 

Form Your LLC

Choose Your State

We recommend ZenBusiness as the Best LLC Service for 2023

Step 6: Register for Taxes

The final step before you’re able to pay taxes is getting an Employer Identification Number , or EIN. You can file for your EIN online or by mail or fax: visit the IRS website to learn more. Keep in mind, if you’ve chosen to be a sole proprietorship you can simply use your social security number as your EIN. 

Once you have your EIN, you’ll need to choose your tax year. Financially speaking, your business will operate in a calendar year (January–December) or a fiscal year, a 12-month period that can start in any month. This will determine your tax cycle, while your business structure will determine which taxes you’ll pay.

The IRS website also offers a tax-payers checklist , and taxes can be filed online.

It is important to consult an accountant or other professional to help you with your taxes to ensure you are completing them correctly.

Step 7: Fund your Business

Securing financing is your next step and there are plenty of ways to raise capital:

• Bank loans: This is the most common method but getting approved requires a rock-solid business plan and strong credit history.
• SBA-guaranteed loans: The Small Business Administration can act as guarantor, helping gain that elusive bank approval via an SBA-guaranteed loan .
• Government grants: A handful of financial assistance programs help fund entrepreneurs. Visit Grants.gov to learn which might work for you.
• Friends and Family: Reach out to friends and family to provide a business loan or investment in your concept. It’s a good idea to have legal advice when doing so because SEC regulations apply.
• Crowdfunding: Websites like  Kickstarter  and  Indiegogo  offer an increasingly popular low-risk option, in which donors fund your vision. Entrepreneurial crowdfunding sites like  Fundable  and  WeFunder  enable multiple investors to fund your business.
• Personal: Self-fund your business via your savings or the sale of property or other assets.

Bank and SBA loans are probably the best option, other than friends and family, for funding a dental practice business. 

Step 8: Apply for Dental Practice Business Licenses and Permits

Starting a dental practice business requires obtaining a number of licenses and permits from local, state, and federal governments.

You’ll need to check dental practice licensing requirements in your state.

Federal regulations, licenses, and permits associated with starting your business include doing business as (DBA), health licenses and permits from the Occupational Safety and Health Administration ( OSHA ), trademarks, copyrights, patents, and other intellectual properties, as well as industry-specific licenses and permits. 

You may also need state-level and local county or city-based licenses and permits. The license requirements and how to obtain them vary, so check the websites of your state, city, and county governments or contact the appropriate person to learn more. 

You could also check this SBA guide for your state’s requirements, but we recommend using MyCorporation’s Business License Compliance Package . They will research the exact forms you need for your business and state and provide them to ensure you’re fully compliant.

This is not a step to be taken lightly, as failing to comply with legal requirements can result in hefty penalties.

If you feel overwhelmed by this step or don’t know how to begin, it might be a good idea to hire a professional to help you check all the legal boxes.

Step 9: Open a Business Bank Account

Before you start making money, you’ll need a place to keep it, and that requires opening a bank account .

Keeping your business finances separate from your personal account makes it easy to file taxes and track your company’s income, so it’s worth doing even if you’re running your dental practice business as a sole proprietorship. Opening a business bank account is quite simple, and similar to opening a personal one. Most major banks offer accounts tailored for businesses — just inquire at your preferred bank to learn about their rates and features.

Banks vary in terms of offerings, so it’s a good idea to examine your options and select the best plan for you. Once you choose your bank, bring in your EIN (or Social Security Number if you decide on a sole proprietorship), articles of incorporation, and other legal documents and open your new account. 

Step 10: Get Business Insurance

Business insurance is an area that often gets overlooked yet it can be vital to your success as an entrepreneur. Insurance protects you from unexpected events that can have a devastating impact on your business.

Here are some types of insurance to consider:

• General liability: The most comprehensive type of insurance, acting as a catch-all for many business elements that require coverage. If you get just one kind of insurance, this is it. It even protects against bodily injury and property damage.
• Business Property: Provides coverage for your equipment and supplies.
• Equipment Breakdown Insurance: Covers the cost of replacing or repairing equipment that has broken due to mechanical issues.
• Worker’s compensation: Provides compensation to employees injured on the job.
• Property: Covers your physical space, whether it is a cart, storefront, or office.
• Commercial auto: Protection for your company-owned vehicle.
• Professional liability: Protects against claims from a client who says they suffered a loss due to an error or omission in your work.
• Business owner’s policy (BOP): This is an insurance plan that acts as an all-in-one insurance policy, a combination of the above insurance types.

Step 11: Prepare to Launch

As opening day nears, prepare for launch by reviewing and improving some key elements of your business. 

Essential software and tools

Being an entrepreneur often means wearing many hats, from marketing to sales to accounting, which can be overwhelming. Fortunately, many websites and digital tools are available to help simplify many business tasks.  

You may want to use industry-specific software, such as  Planet DDS or Henry Schein , to manage your appointments, insurance claims, billing, and payments. 

• Popular web-based accounting programs for smaller businesses include Quickbooks , Freshbooks , and Xero . 
• If you’re unfamiliar with basic accounting, you may want to hire a professional, especially as you begin. The consequences for filing incorrect tax documents can be harsh, so accuracy is crucial.

Create a website

Website development is crucial because your site is your online presence and needs to convince prospective clients of your expertise and professionalism. You can create your own website using website builders . This route is very affordable, but figuring out how to build a website can be time-consuming. If you lack tech-savvy, you can hire a web designer or developer to create a custom website for your business.

Your customers are unlikely to find your website, however, unless you follow Search Engine Optimization (SEO) practices. Optimize your website with relevant keywords to rank higher in search results for dental services in your area.

Make sure that you optimize calls to action on your website. Experiment with text, color, size, and position of calls to action such as “Schedule Now”. This can sharply increase purchases. 

Online Marketing Strategies

To effectively capture the attention of the digital audience, here are key online marketing strategies tailored for your dental practice:

• Facebook : Use for paid advertising, targeting demographics relevant to your dental services, such as families in your local area.
• Instagram : Leverage its visual platform to showcase before-and-after photos of dental treatments, and engage with a younger audience.
• TikTok : Create engaging, informative videos to reach a younger demographic. Consider short clips showing dental tips or debunking dental myths.
• LinkedIn : Network with other professionals and share industry insights, targeting B2B opportunities like partnerships with local businesses.
• Google My Business & Yelp Listings : Ensure your practice is listed with accurate details, encouraging satisfied patients to leave positive reviews.
• Email Marketing : Send personalized emails or newsletters with dental care tips, special offers, and appointment reminders.
• Blogging : Create a blog on your website with informative articles on dental health, new treatments, and patient education.
• Paid Ads : Utilize targeted ads on social media and Google AdWords to reach potential clients actively searching for dental services.
• Content Marketing : Share engaging and educational content across multiple platforms, including your website and social media.
• Video Marketing : Use platforms like YouTube to post educational videos, office tours, or patient testimonials.

Traditional Marketing Strategies

In addition to online methods, traditional marketing remains vital for local and tangible engagement with potential clients:

• Competitions and Giveaways : Engage the community with contests, offering dental care packages as prizes.
• Signage : Invest in high-quality, visible signage for your practice to attract passersby.
• Flyering : Distribute flyers in high-traffic areas or during local community events.
• Referral Programs : Encourage word-of-mouth referrals with incentives for existing patients who refer new clients.
• Testimonials : Display positive patient testimonials in your office and on your website.
• Local Partnerships : Collaborate with nearby businesses to offer joint promotions or sponsor local events.
• Community Involvement : Participate in local health fairs or school events to increase visibility and offer free dental check-ups or consultations.
• Direct Mail : Send postcards or informational brochures to local residents offering introductory deals or highlighting services.

Integrating Strategies

To maximize the impact of your marketing efforts, it’s crucial to seamlessly integrate online and traditional strategies:

• Cross-Promotion : Link your online and offline strategies. For example, promote your blog articles on social media and mention your social media contests in your email newsletters.
• Consistent Branding : Ensure your brand’s message and aesthetic are consistent across all platforms, from your website to your office décor.
• Patient Engagement : Engage with patients both online (via social media comments and reviews) and offline (in your practice) to build a community around your brand.
• Tracking and Analysis : Regularly analyze the effectiveness of both online and traditional marketing strategies, making adjustments based on customer feedback and engagement metrics.

Focus on USPs

Unique selling propositions, or USPs, are the characteristics of a product or service that sets it apart from the competition. Customers today are inundated with buying options, so you’ll have a real advantage if they are able to quickly grasp how your dental practice meets their needs or wishes. It’s wise to do all you can to ensure your USPs stand out on your website and in your marketing and promotional materials, stimulating buyer desire. 

Global pizza chain Domino’s is renowned for its USP: “Hot pizza in 30 minutes or less, guaranteed.” Signature USPs for your dental practice business could be: 

• Transforming smiles and boosting confidence with personalized dental care
• Providing exceptional oral health solutions for a brighter, healthier you
• Delivering gentle, comprehensive dental services for the whole family

You may not like to network or use personal connections for business gain. But your personal and professional networks likely offer considerable untapped business potential. Maybe that Facebook friend you met in college is now running a dental practice business, or a LinkedIn contact of yours is connected to dozens of potential clients. Maybe your cousin or neighbor has been working in dental practices for years and can offer invaluable insight and industry connections. 

The possibilities are endless, so it’s a good idea to review your personal and professional networks and reach out to those with possible links to or interest in dental practices. You’ll probably generate new customers or find companies with which you could establish a partnership.

Step 12: Build Your Team

You will need workers to fill various roles. Potential positions for a dental practice business include:

• Receptionist – greet clients, make appointments
• Dental Hygienists – X-Rays, cleanings
• Billing Specialist – send bills, handle insurance claims, take payments
• Marketing Lead   – create and implement marketing strategies
• Office Manager – manage staff, accounting

At some point, you may need to hire all of these positions or simply a few, depending on the size and needs of your business. You might also hire multiple workers for a single role or a single worker for multiple roles, again depending on need. 

Free-of-charge methods to recruit employees include posting ads on popular platforms such as LinkedIn, Facebook, or Jobs.com. You might also consider a premium recruitment option, such as advertising on Indeed , Glassdoor , or ZipRecruiter . Further, if you have the resources, you could consider hiring a recruitment agency to help you find talent. 

Step 13: Run a Dental Practice – Start Making Money!

Dentists have a rewarding job, helping people maintain their oral health. A dental practice can also be a very financially rewarding business with huge profit potential. More importantly, you’d be an important provider of services in your community. Eventually, you could add partners and expand your practice, even to new locations.

You understand the business side of things now, so you’re ready to get your successful dental practice up and running!

• Dental Practice Business FAQs

Yes, a dental practice can be profitable. The profitability of a dental practice depends on various factors such as location, patient base, services offered, overhead costs, and effective management.

During a typical day at a dental practice, dentists and dental professionals perform a range of activities. This includes conducting dental examinations, diagnosing oral health issues, performing various dental procedures such as cleanings, fillings, extractions, and root canals, taking X-rays, creating treatment plans, discussing treatment options with patients, and providing oral health education.

The growth potential of a dental practice can be significant. The demand for dental services is generally steady, as regular dental care is essential for maintaining oral health. The growth of a dental practice can be driven by factors such as an increasing population, an aging population with higher dental care needs, effective marketing strategies to attract new patients, expanding services or specialties, and providing exceptional patient care.

A dental practice is typically classified as a service-based business in the healthcare industry. It provides oral healthcare services, including preventive, diagnostic, and restorative treatments.

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• Decide if the Business Is Right for You
• Hone Your Idea
• Brainstorm a Dental Office Name
• Create a Dental Practice Business Plan
• Register Your Business
• Register for Taxes
• Fund your Business
• Apply for Dental Practice Business Licenses and Permits
• Open a Business Bank Account
• Get Business Insurance
• Prepare to Launch
• Build Your Team
• Run a Dental Practice - Start Making Money!

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Dental Practice Business Plans

Dental office business plan.

The Tooth Fairy offers general and cosmetic dentistry services.

There’s this weird stigma around going to the dentist and having someone poke around in your mouth. As you look to open your own practice, you need to find ways to get around this image and present your services as professional, easy, and comfortable. And the best way to set yourself and your practice up for success is to put together a business plan.

By starting with one of our Dental Practice Sample Plans, you can make sure that you have everything you need to get your practice off the ground. You’ll identify customers, marketing practices, equipment needs, and your mission as a dentist. All while building out your financing and steps to ensure your business is a success.

If you’re looking to develop a more modern business plan, we recommend you try LivePlan . It contains the same templates and information you see here, but with additional guidance to help you develop the perfect plan.

The quickest way to turn a business idea into a business plan

Fill-in-the-blanks and automatic financials make it easy.

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INSURANCE FOR DENTISTS

Insurance for practices, financial planning services, how to create a business plan for your dental practice.

Posted by Amy Carbone on Nov 18, 2019 9:30:00 AM

Opening your own dental practice ? First, you’ll need a solid business plan. Here are tips on how to create one.

Write the Narrative

Don't start with your introduction or summary. Instead, start with the core of your business plan: the narrative.

Overview of Your Dental Practice

Include an overview of your dental practice. How many exam rooms will you have? How many patients will you see a day? What kind of dental services will you offer? Your overview should give a concise but complete picture of what your dental practice is going to look like, as well as what sets it apart from other dental practices in the same area.

Competitive Analysis and Marketing Strategy

Lenders will likely want to see some data on what your competition is doing. Include a full analysis of your competitors' online presence, content, SEO (search engine optimization) rankings, and other key data. Then, add a detailed marketing strategy that discusses your plan for your own practice, such as your website design ideas and content map. Be sure to clearly indicate if your practice will take a different approach than your competitors and why.

The operations section of your dental practice business plan is likely to be the longest. Here you'll include the details about the day-to-day operations of your office, such as office hours, equipment needed, ideal patient flow, and what dental insurances you do or don't accept. This section should give lenders a clear picture of the fundamentals of your practice and how your office will function.

Include a section in your dental practice business plan that discusses your staff. How many hygienists and dental assistants will you need? Do you plan on working with associate dentists now or in the future? How many admin staff members will you need to book appointments, greet patients, and file insurance? Make sure this information is listed in your plan to help illustrate the size and function of your office.

Practice Organization and Management

You'll also want to cover how your practice will be organized and managed. Lenders generally want to know that you have a plan for how your office will function and that you have a system of support to help you get started. Include information about what kind of business structure your practice will have and a list of your financial partners, business associates, attorneys, and other management professionals who will be forming your team.

Write the Financial Section

The financial section of your dental practice business plan is of the utmost importance to potential lenders. Be sure to include the following:

Personal Financial Statement

To lenders, how you manage your money may make a big difference. You may want to include a personal financial statement in your business plan that details your current startup capital and how you've allocated your existing resources to your business.

How Startup Funds Will Be Used

Lenders could also want to know how you plan on using the startup capital that they're providing for your new dental practice. Write a section that informs potential financial supporters of what equipment you plan on purchasing for your office, how much you'll pay to rent or buy your office space, how much you'll pay your employees initially, and other monetary needs.

Projected Income

Last but not least, you may want to include information about how much money you estimate your new dental practice will make over time. Discuss how many appointments you expect to have and how that number will grow. You could write about how much profit you estimate you'll make after the cost of expenses like office mortgage or rent payments, employee pay, and other overhead costs. Then, you may want to include a projection of how long it will take you to pay back the loan or investment at that rate.

Write the Executive Summary Last

The executive summary is essentially the introduction to your business plan, but it's important not to write it first. Write it last, after you have a complete picture of what your business plan includes. Keep it to two pages or fewer for maximum impact.

Write the Appendices

Your appendices section should include full graphs or charts with data referenced in earlier sections of your business plan. Include timelines for expanding your practice, service fee schedules, and your resume or cover letter.

Writing a Dental Practice Business Plan? 

If you're creating a dental practice business plan to open your own office, it's important that you include all pertinent information and organize it in an easy-to-navigate fashion. Potential lenders need to be able to thumb through your business plan and quickly find the sections they're interested in.

You can also consider different ways you can earn your first patients and grow your new dental practice. How? 

Download your free copy of our ebook to learn more.

About Treloar & Heisel

Treloar & Heisel is a premier financial services provider to dental and medical professionals across the country. We assist thousands of clients from residency to practice and through retirement with a comprehensive suite of financial services, custom-tailored advice, and a strong national network focused on delivering the highest level of service.

Treloar & Heisel and Treloar & Heisel Risk Management are divisions of Treloar & Heisel, LLC.

Insurance products are offered through Treloar & Heisel, LLC.

Treloar & Heisel, LLC. and its divisions do not offer banking or loan or business consulting. Please consult a professional concerning these topics.

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New Practice Start-Up

Your Dental Practice Journey Starts Here

From starting your own practice, including a new practice build or financing commercial real estate, Henry Schein Financial Services can help you access the financial resources you need.

Starting a new dental practice is both exciting and rewarding, but knowing where to begin – as well as finding the right partners – can be challenging. That is why many dentists rely on Henry Schein not only for access to the best financial resources but also for the industry expertise they need when thinking about starting their own dental office.

Henry Schein Financial Services is dedicated to providing financial and business solutions built around the needs of dental professionals, so dental practitioners and practice owners can run and operate a more successful practice.

Bring your practice vision to life, with a partner who is an expert in the dental industry

With years of industry expertise, and a team specifically focused on the needs of dental practice owners, Henry Schein Financial Services is the partner you can rely on for your practice needs.

Henry Schein is proud to partner with new and experienced dentists alike. We will partner with you and help provide a customized strategy that fits your practice vision. We will not only help you acquire the financial tools needed to achieve your practice and business goals but also provide valuable dental industry experience along the way.

Develop your dental business plan, and refine as you go with our professionally-designed template

Henry Schein Financial Services is a leader and valuable partner when starting or expanding your dental practice. We have developed a complimentary business plan template for you to use for your practice needs.

A business plan is the foundation of your dental practice . It can help you make decisions for everything in your practice, from your front office, operation, waiting room, patient care & treatment options, location decisions, and align with your long-term goals like practice expansion.

What can a Business Plan from Henry Schein Financial Services help provide?

An outline for each step in the practice journey, and a partner along the way.

From practice vision and planning, developing and operating plan and creating a floor plan, navigating the construction process, implementation all the way to ground and grand opening.

A robust practice timeline to guide you

To assist new practice owners, and put them at ease in the sometimes stressful planning stage, we include an estimated practice timeline that includes each step in the process and its potential duration, to help map out what is needed when bringing your practice vision to life.

A plan for your practice today, and an outline to grow

A good business plan can help you start and then grow while you operate your business. It can help guide you through each stage of managing your practice and can serve as a roadmap for how to structure, run, and expand your business. A business plan can help you get the right funding you need, and help provide potential investors the confidence to invest.

A means to surround yourself with the right team, right at the start

We are dental financing experts with years of dental industry expertise and a track record of helping dentists and practice owners achieve their practice goals and business success.

The future of your practice starts with a business plan

A complimentary dental practice business plan is designed by industry professionals, ready and at your fingertips. Click the button below, to get connected with one of our representatives for your complimentary dental business plan template. Our Business Plan includes:

• Dental practice timeline, process & considerations
• Defining your target market
• What financial information you will need
• Hiring, staffing & practice operations
• Marketing and practice promotions
• Financial projections

We’re here to support your dental practice vision and its success

While you are an expert in practicing dentistry, not all practice owners are expert business owners – that’s where we come in. We are dental financing experts. Put our years of dental industry expertise to work for your practice.

Let Henry Schein Financial Services be your practice partner and help you navigate your practice start-up. We can connect you with our preferred network of lenders, including industry-leading dental loans, and help you avoid obstacles early, providing you with even more confidence in your practice decisions.

Build a dental practice on your terms

From developing your practice vision to grand opening and practice growth – Henry Schein Financial Services is here to partner with your practice.

Your Practice Vision – from ideation to implemntation

Establish your practice, build your practice culture, aligned for your practice growth & success, need help connecting with the right experts and business leaders in your area.

With our unique network of business partners, Henry Schein Financial Services can help get you connected with local industry professionals you may need for your dental practice start-up. Surrounding yourself with the right team can not only help you understand the practice start-up process better but also provide you with provides key information, including what to pursue and what to avoid.

We can help provide insights including:

• Understanding your target market
• Designing your practice floorplan & layout
• Selecting practice location (leasing vs owning)
• Hiring, staffing & practice Operations

A partnership starting today, and beyond

Henry Schein Financial Services is here with you every step of the way for your practice needs, from when you envision your practice and groundbreaking, to hiring your first associates, to practice acquisition and eventually transition planning, and all the equipment financing and practice expansion that comes in-between.

Henry Schein is a practice partner, across the multiple stages of your practice, that is focused on you and your practice success.

Have a question or looking for something else?

Contact Henry Schein Financial Services for a complimentary, no-obligation, consultation.

About Henry Schein Financial Services

Henry Schein Financial Services is here to support the needs of new and existing dentists, and dental practice owners.

At Henry Schein Financial Services, we understand the challenges dentists face when making business decisions and obtaining financial resources for their practice. We will partner with your practice to provide a customized strategy to help you acquire the financial tools needed to achieve your practice and business goals.

Henry Schein Financial Services is proud to offer dentists and dental professionals the financial tools and resources needed to operate a successful dental practice.

• Equipment Financing & Leasing
• Technology Financing & Leasing
• Working Capital Loans
• New Practice Start-Ups
• Project & Practice Financing
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• Branding , Business , Dental , Healthcare

Dental Business Plan for Your Dental Practice

• May 5, 2021

Although being in the business of perfecting smiles is more exciting than most occupations, it’s still essential to develop a business plan that is detailed and well thought out so you can maximize your success. A dental business plan should include the necessary steps to help your business find a path to long-term success and growth. The best way to get your practice where you want it to be is to figure out where you are now. In the same way you create treatment plans for patients, you will make adjustments based on your needs to lead you to your desired results. 

As you begin drafting this plan, you should consider including details such as market analysis, cash flow projections, general marketing, competitive analysis, and more. By determining what factors impact the continued success of your practice and building a marketing strategy based on these factors, you can focus on taking the following steps to turn your goals into reality. 

Read a Sample Business Plan

Executive Summary for Your Dental P ractice

Every dental business plan should begin with an executive summary to provide the lender with an overview of the topics discussed within the document. This summary should be clear and concise so that your reader can easily interpret your plan and figure out the next steps. On average, this section will be about two pages long. 

The executive summary is a critical component of your business plan and serves a bigger purpose than providing an outline for your audience. While it should briefly explain your dental practice, it needs to go beyond utility and grab your reader’s attention and engage their interest, so they are inclined to read the plan all the way through. Make sure this section is well written and contains essential information that the lender needs to know.  

Not only should the executive summary be comprehensive and engaging, but it should also be easy to read. If the writing style is choppy, it will take longer for the reader to comprehend, and your message may be lost on them. 

Essentially, it should feature all of the important details in your plan that will be relevant to the lender. The details included in the executive summary can vary, depending on the needs and goals of your practice. However, every executive summary must include the following elements:

• How you will go about implementing your business plan
• How many employees you will hire
• Budget and funding allocation for operations
• Competitive market analysis
• Services and products offered
• What your target market is
• The objective

Writing an Executive Summary

It’s critical that your executive summary is customized to your practice and the goals of your dental plan. Avoid using generic summaries you’ve seen online because they will come across as vague and not provide the necessary background information needed to understand the specifics of your practice. 

Because this section should only be two pages long, it can be difficult to sum up the most important aspects of your plan. To combat this, many professionals recommend writing the entire business plan and saving the executive summary for last so you can take note of all the details you want to highlight in the summary. 

An Engaging Introduction is Crucial

To capture your reader’s attention, make sure that you have an engaging introduction that is relevant to the dental field. As you begin your executive summary, you should state the objective of your dental business plan clearly and include high-priority information. In each section, include any statistics and relevant details that will back your plan and build credibility between your practice and the lender.

Edit the Document

Editing your dental business plan is an essential step in the writing process that will influence the success of your delivery. You wouldn’t go over a treatment plan with patients that has errors, unclear messaging, or other overlooked mistakes. If your thoughts seem scattered and your text is littered with poor editing, typos, and wrong punctuation, this will undermine your credibility and won’t inspire lenders to believe in the success of your business. To inspire trust in your reader, make sure you fact-check statistics, remove the passive language, and filter out any repetitiveness. 

Getting Help

Effective writing doesn’t always come naturally, and it can be a smart business decision to hire outside help, such as an editor or a professional content writer. These experts can also go over work you’ve already written to make it flow better and rid it of errors. Ensuring that your dental business plan is well written will give you extra confidence as you present it to lenders. 

Company Description

The company description should directly follow the executive summary and will outline what makes your practice unique, such as what you hope to achieve, what services you offer, how large your practice is, and more. This portion of the dental business plan will serve as a roadmap for your direction and vision for the practice so that a lender can establish a personal connection and gain a deeper understanding of you and your staff. 

Provide Basic Information 

• Start by including the official name of your practice.
• List the type of business structure
• Include the names of all of the important people behind the practice, such as other dentists
• List the exact location of the practice
• Include your mission statement. This statement should clearly and accurately represent the purpose of your practice.
• Add the target market and services, providing an overview of the services and products you will offer.
• A vision statement will explain your vision for the future of your practice, such as expansion, offering higher-end services, etc.

How to Write a Company Description

Once you’ve gathered all the information you need to include in your company description, make sure you present it in a way that is interesting to the reader. Begin by telling vital details about your dental practice and give an overview of your practice goals. 

Your entire dental plan will be centered around your office and vision, so some of the information you give in this section will be repeated throughout the document. The company description will give an overview of these practice details for readers to refer back to for clarification. 

In this section, you can capture the personal interest of a lender by demonstrating your passion for dentistry through clear and meaningful writing. Explain why you felt the desire to start a dental practice and what you hope to accomplish through your work. 

Detailing the Dental Services Your Practice Will Offer 

Once you have included the previous information, you should detail the products and services your dental practice offers. If you’re purchasing an established practice, make sure you list any changes you plan on making to the services offered by the previous owner. 

Instead of a bullet point list of your services and products, make sure this section highlights the benefits and quality of your offerings and how these will propel your dental practice into becoming an authority in your area and in your field. 

You can use this section to explain how your practice will compete with other dental practices in the area that offer similar services and how your practice is a unique business that will enrich the community. 

When writing up this section, be sure to include:

• A complete description of the services you’re planning to offer
• How the services and any products will be priced
• A comparison of the services offered by competing dental practices
• Any type of literature you will use, such as information pertaining to how your website will play in your efforts to obtain new patients.
• Include any needs your practice will have, such as desktop computers that will be used to store and update patient records
• Any future services you plan to offer

Be Brief, Yet Engaging 

While this section may not be as exciting, it can still be engaging. After all, the services you offer are the tools you use to give people the smile of their dreams. This is your passion, so you should explain the services you offer and why prospective patients need your dental practice to live a higher quality of life and enjoy better oral health. 

Use this portion of your dental business plan to highlight the services that set you apart from your competitors. For variation, include the levels of services you offer or your price points for each treatment. Our goal is to make the reader feel well informed on what makes your practice unique by consistently engaging with the content. However, we advise that you avoid overwhelming this section with too much detail. Instead, try to keep your descriptions concise so you can clearly communicate your services and why your team is the most qualified to provide them. 

As a master of your field, you are knowledgeable about every aspect of dentistry and how to use your skills to help your community. However, your reader may not share the same background knowledge. Make sure you refrain from using too much medical jargon and focus on describing your services in layman’s terms. 

Dental Office Management & Daily Operations 

Behind every great practice is a great management plan. Include in your business plan a section that details how the practice will be managed and the structure of your business. A detail worth including is whether your practice will be structured as a corporation, sole proprietorship, or a partnership. This section is also a great place to include a list of your employees and professional advisors that will help lead your team to long-term success. 

Market Analysis

In the next section of your dental business plan, examine the market around you and include data about your competitors, such as their SEO ranking, digital content, online presence, and other relevant information. The more you study the marketing data of those around you, the better informed you will be as you craft your own marketing efforts. 

Where to Start 

You should begin this section by providing an overview of your intended dental marketing plan and your target patient base. Be sure to include information on their income level, age, and lifestyle. If a competitor in your area has a similar target patient, specify in your plan how you will customize your marketing plan to set your practice apart as an authority to attract a consistent and loyal patient base. 

This portion of your dental business plan is the perfect place to include a wireframe design and a sitemap regarding the plans for your website. If you decide to make vastly different design and content choices from your competitors, explain why your strategy will be more successful in communicating your message. 

Many dentists find this section to be challenging because it requires them to investigate and analyze their competitors. However, you are most likely already aware of your competition or can find them by doing a simple search online. 

Learn Everything You Can About the Competition

When you’re investigating your competition, you want to know:

• What market segments the competition serves
• What benefits they offer
• Cost of sales
• Assets to sales
• Percent of sales
• Why patients go to them

During your research, learn as much as you can about their promotions, sales, costs, services, pricing, and any products they sell. By doing this in-depth analysis, you will demonstrate to lenders that you’ve taken all the necessary steps to make your business a success and an asset to the community. 

Analyzing the Information

After you’ve completed your market analysis, you can use this background information about your competitors to create a plan that details how your practice will compete with them. Good information to include in this portion would be services you offer that they don’t or if they have higher prices than your practice for similar services. We want you to stand out from the crowd so prospective patients can see that you’re the clear choice for their treatment. In pursuit of this goal, it’s necessary to analyze this market information and identify what you have to offer that differs from the competition. 

Writing Format

To make your information easier for the lender to understand and follow, organize this section purposefully for your readers. In the first paragraph, outline who your competitors are and what portion of the market they attract. Your next paragraph will detail your dental practice’s advantage over the competition and how your office will achieve success. 

The goal of this section is to persuade the lender reading your business plan that you not only understand your competition but have also created an expert plan that will allow you to compete with other dentists in the area. 

Include Financial Planning in Your Business Plan

At the core of every effective business plan is a thorough financial plan. This section will be the most important to lenders and investors as they decide whether or not they can approve your loan proposals. As you write your financial portion, be sure to include great detail that will reassure your audience that you have the knowledge and skill it takes to craft a successful practice. 

Relevant financial and funding information that should be detailed include: 

• A personal financial statement that details your current cash flow 
• Marketing and other expenses 
• Total funds required by your dental practice for two years
• Projected income for the first one to two years.
• Offered collateral
• Historical financial analysis
• How funds for your start-up will be allocated.
• Any financial documents that can support your projections. 

As you complete the financial section of the document, include a paragraph that demonstrates that you’ve accounted for the impact of various financial influences. This may include seasonal variations, the economy, the competition, and other events that may impact your dental practice’s finances. You have taken the time to plan out every detail to bring your dream to life, and now it’s time to put this plan to paper and give lenders the answers to any questions they have. 

Dental Operations

The final section of your dental business plan should be the operations section. This section should be your longest and will include all of the details related to the day-to-day operations of your practice. 

You should provide the following information to lenders and investors with a clear picture of how your dental practice will function:

• Days of operation
• Hours of operation
• Major supplies you need to source equipment from
• Ideal patient flow
• Maintenance schedules for equipment
• Necessary equipment and supplies and suppliers
• Dental insurances that will and will not be accepted
• If you offer certain services, or if you’re a specialist in your field.  

While creating this section, envision what the main takeaways are of the information you’re providing. This will help you avoid adding unnecessary information in favor of using concise but informative language. 

Essentially, this section is designed as an outline that will include expense and capital requirements for your dental practice that you will need to operate daily. Take the opportunity to go into detail about your dental practice’s procedures, goals, and objectives, 

This section of the plan will outline each step you will take to accomplish your dental practice’s mission and should include answers to the following questions:

• The cost amount that every department will require to complete their jobs
• Deadlines for when goals and tasks will be completed
• Information concerning where the daily operations will take place
• A description for each department
• Departments or people who will be in charge of completing tasks

Objectives and Goals

In your writing, you must include a clear goal and objective that everyone on your team will be focused on completing. When you state your dental practice’s operational objective, you give your team a standard to work toward, and you give lenders a benchmark to measure. 

Do You Need to Hire a Business Plan Consultant?

For your dental business plan to be effective, it has to be detailed and professionally written. Many dentists find that while they know everything about their practice, it can be difficult to produce written content like this on such a high level. For this reason, many dentists choose to hire a consultant to help them plan and write their dentist business plan.

A professional consultant would help guide you every step of the way, whether you are purchasing or selling a dental practice. Consultants with a focus on business planning have extensive marketing resources and networks of dental consultants that can help you develop a well-written plan for your dental practice. With this skill set, these consultants can also help you create an efficient marketing strategy for you to include in your business plan. 

When you work with a consultant on your business plan, you can have the reassurance that every section of the document is covered. A business plan that is written and developed by a professional can give you more confidence in your content as you give it to lenders for review. 

Know When to Get Help

If you are struggling to create an engaging business plan, then it may be time to call in the help of a professional. There are different experts to help you along the process, depending on which aspects of the document are proving to be challenging. 

If you are confident in your writing skills but would like guidance on what information to include in your plan, then you can hire a consultant who will go through and revise your work. However, if you are finding the actual writing of the plan to be your biggest roadblock, you can hire a consultant to take over the writing portion and help you communicate what your practice’s objectives and goals are to a lender. 

While consultants can be helpful in creating a professional business plan, no one knows your practice and its goals better than you. If you do decide to outsource work for the document, make sure you remain available while they work so you can understand the process and make recommendations for each section .

Tips from the American Dental Association 

According to the American Dental Association, your dental practice can follow the same basic guidelines as small businesses do to create an effective plan that aids your growth and reaches your audience. 

The ADA goes on to explain a few staples of creating an effective business plan, which includes:

• Creating a growth strategy
• Creating a payment policy and pricing
• Knowing your market-do your research
• Describe the dental practice in detail, including services, target customers, and products

If you’re purchasing an established dental practice, their business plan may need to be updated. 

An updated dental business plan should include:

• A current cost analysis
• Dental practice sales
• Recent financial comparisons with other dental facilities in the area
• Current lender terms and information
• Financial statements
• The financial position of the established dental practice

With this in mind, you can create a plan that incorporates all the fine details that a lender will look for in a well-rounded business plan.

Review Your Plan 

Writing a dental business plan may seem like a daunting task, but with a few simple tips, it can be an enjoyable process that leads to producing the document that will kickstart your dream practice. 

Know Your Audience

Something we’ve learned through our work is if you try to create a message that reaches everyone, you won’t be able to reach anyone. Instead, you may need to create a series of business plans that are adjusted to reach your target audience best. For example, if you are trying to secure funding, then you would need to provide the reader with proof that you will be able to make the loan payments. 

Thorough Research

A lender appreciates business plans that show the prospective borrower has extensive market knowledge. To demonstrate this, include market research in your document that is detailed and thorough . Be aware of your own strengths and weaknesses, and show lenders that you understand your limitations and see them as opportunities for growth. 

Know Who Your Competitors Are

As you enter a market, it’s important to understand who your competition is so you can adjust your business plan to set yourself apart. In your writing, describe your strategy to a lender that will explain how you plan to rise to the challenge. 

Be Very Detail Oriented

Your business plan should be concise and engaging, but make sure you don’t leave out any details your reader needs to understand your business. You need your audience to take note of your professionalism and begin to believe in your ability to run a practice. 

Include Key Facts

A well-written business plan should describe your strategy, goals, financials, your management team, competitors, target audience, services, and operations. Without these key factors, your plan may not seem as complete to lenders, and they will be less likely to understand your vision and goals for your dental practice. 

Accurate Financials

It’s essential that you provide your readers with accurate information so you can build credibility. This is especially true of any financial information given in the document. In your dental business plan, you will need to include both sales and costs. We know that it can be difficult to predict sales, so we suggest you hire an accountant to go over your financials if you run into an issue with projections. Don’t let a few numbers stand in the way of you securing important financing. Take the extra step and save yourself the hassle. 

Devote the Most Time to Your Executive Summary

The executive summary is considered among professionals to be the most important section of your plan. An experienced lender will head to this section first to learn about the important facts and figures included in the remainder of your business plan. While these details may seem dull, they actually paint the story of your passion for dentistry and how you plan to put this plan into action. Make sure you keep this in mind as you write, so your content feels engaging and encourages them to read through the rest of the document. 

Speak with a Business Adviser

To make sure your document is as effective as possible, hire a business advisor to review your rough draft and give you constructive criticism. A review of your rough draft will help you determine which sections need to be revised, cut, or added to in order to make your final product stronger.

Properly Implement Your Plan

It’s important that you view this document as a guide for your strategy that informs how your business will develop. Your dental business plan will include responsibilities and goals that are frequently updated as your business grows. By following a solid plan, you can ensure your practice stays on track and in pursuit of future goals. 

How a Dentist can Increase Their Chances of Getting Approved for a Loan

Your business plan is a great tool when trying to improve your chances of qualifying for a loan, but there are additional steps you can take to ensure success. For instance, we know that lenders want to see that a loan applicant has saved up a minimum of five percent of the loan amount and is not prone to living above their means. This will demonstrate your credibility and strengthen their trust in your practice. Many lenders will provide all of the financing for a start-up, but it’s important to them that they are taking a safe risk on a borrower who makes responsible decisions. 

Know What Your Loan Approval Will Be Before You Apply

Before you try to purchase a start-up dental office or established practice, you will need to get prequalified for a loan. While prequalification isn’t the same as loan approval, it can give you a better understanding of what your borrowing capacity will be. We know that starting your practice is an exciting yet stressful time, and we want you to have as few surprises as possible as you work toward your goals. 

Getting prequalified for a loan will give you an advantage as you begin bringing the dream of your practice to life. There are some landlords who won’t speak to a dentist concerning a lease if they haven’t been pre-approved for financing. Additionally, you will have more negotiating power when you speak to different parties so that you don’t feel cornered by circumstances into accepting deals that aren’t in your best interest. To ensure that this process progresses with ease, it’s important to know whether you qualify for a loan before you make any offers. While there is no guarantee you will be approved for a loan, it’s always better to know your options and limitations sooner rather than later. 

When to Speak to a Lender About Your Dental Practice 

The first step to take as you consider purchasing an existing dental practice or founding a start-up is to speak to a lender who can help finance your vision. Lenders can act as expert advisors that provide invaluable insight and help dentists get in touch with the right professionals to make their dreams a reality. The advice given by bankers is free, so you should take advantage of this resource as you move forward. 

We suggest that you contact a lender prior to negotiations for an existing practice and even before you begin drafting a business plan. During this time, a lender can pre-approve you for a specific amount. If you begin the process without speaking to a lender, you may find yourself overwhelmed and over budget. If you consult with this finance expert before you make financial decisions, you will better understand what you can afford with a new practice, and you will have more flexibility during negotiations. 

Final Thoughts 

Your dental practice is a unique business that has lots of specific services and functions that allow you to rise above the competition. One of the best ways to set yourself up for success is to draft a thorough and descriptive dental business plan that showcases the best aspects of your practice. A dental business plan is a management tool that will help you track and evaluate the progress of your dental practice. This document is a roadmap that will keep you on track to reach your goals and help you gauge your progress based on your initial projections. 

In addition to helping you track your progress, a business plan is a marketing document that you will use to secure financing for your practice from lenders. This dental business plan will help you easily convince lenders that you’re a good risk for their financial backing. If you produce a document that is well-written and properly formatted, you will be able to demonstrate that your dental progress will thrive and join the ranks of other successful businesses. The best part of this document is that it serves as the written version of your dream. You aren’t just selling lenders on facts and figures but also the practice you’ve envisioned where you will use your skillset to craft life-changing smiles in your community. 

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Creating a Business Plan for a Dental Practice

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“The value of a business plan simply cannot be overstated. Putting ideas and concepts down on paper is invaluable and the act of researching and compiling data about your competitors and the market will prove to be very useful in the years to come.” Stefan Topfer, The Importance of Business Planning (2)

Why creating a business plan is essential when buying a dental practice

I started this article with a quote that I wholeheartedly agree with. A well put together business plan is at the centre of every successful business. It’s also an essential factor in successfully obtaining acquisition finance. I have had this conversation with many clients over the years. If they cannot show how they are going to be a success, why should the bank have faith in them?

The fact is that a business plan helps anyone who is starting or buying a dental practice to clearly see their current position and the way ahead. It also means that financial professionals can see the reliability and promise of a dental business, before they make a lending decision.

What to include in a dental practice business plan

A well-written business plan needs to be comprehensive and succinct. It should cover all aspects of the business, without going into minute detail. Items to be covered include:

The aims and objectives of the business.

Make sure that aims are well-considered and transparent. It’s also important to make sure that these aims reflect the personal CV of the practice owner.

The services that are available at the practice.

Make sure that the resources, facilities, products and qualifications are in place for all of the services that are included.

Information about the market and competitors.

Research should be completed so that details of the current market, and the level of competition, can be provided. Consider the threats the business may face and the opportunities it can explore. I have found that a  SWOT analysis  is often useful at times like this. It helps with full exploration of strengths, weaknesses, opportunities and threats that can be summarised in the business plan.

The cost of purchasing and running the business.

This is a good indication that all financial implications have been considered. Remember to recognise the risks of hidden costs and indicate that there is a mitigation plan in place. This information helps banks to recognise the reliability of the business.

How the practice is going to be run.

Proposed hours of operation should be included. This information needs to be backed up by details of the amount of staff required and the working hours that will be needed.

Financial forecasts.

Anyone starting or buying a dental practice needs to have informed knowledge of how the financial situation looks for the coming months, and years. Banks also need to see that they are lending to a business that is going to be profitable. Be realistic with the figures that are included and back them up with research and evidence where possible.

Contact us to find out more

Related articles.

How to Start a Dental Practice in 13 Steps

The 3 Stages of the Life of a Dental Practice

Should I Start or Buy a Dental Practice?

How to format a business plan for a dental practice

Any good business plan should have three distinct sections; the executive summary, the narrative and the financials. It should also include appendices with relevant charts and graphs. It’s vital to understand the importance of each section.

The Executive Summary.

This is the most important part of a business plan when looking for acquisition finance. Lenders like to know important aspects about a dental practice business, before they provide any funding. Details of what services are going to be provided, how much funding is required and how it will be repaid should be included in this section.

It’s important to make the executive summary persuasive. Include details of the vision for the future and why the business is such a low risk when it comes to lending. What will make the business succeed?

The Narrative.

The main section of a business plan should be broken down into defined parts, for ease of reading and understanding. These parts should include.

• A business overview including aspects such as structure, staffing, loan repayments and risk management.
• Location of the business. Is this likely to change as the dental practice succeeds and grows. What are the strengths of the location?
• Marketing and analytics. What demographic will marketing be aimed at, what form will it take and what will the investment be. Make sure that the marketing strategy for the practice is defined.
• Operating the business. What will happen on a daily basis? What sort of equipment will be used at the business and what supplies will be needed? All aspects of the day to day running of the business should be included here. This includes how the business will be managed and what the staffing requirements will be.

The Financials.

In the final section of a business plan, the finances of the dental practice should be addressed. This should include projected income and cash flow figures, together with any assumptions on which these figures have been based. Provide a comprehensive vision of the financial standing and future of the practice.

Appendices.

This part of the business plan is where supporting evidence and background information is provided. This can include charts, graphs, action plans and schedules.

Putting a business plan together may sound like hard work, but it’s an essential aspect of buying or starting a dental practice. Once the plan has been completed, it’s time to consider funding options for the purchase.

Our Expert Opinion

“No plan, no business. A plan is so important to help you navigate the pitfalls of starting and building a business. Get the basics down on paper and then evolve the plan slowly with ideas and goals.”

Arun Mehra FCA

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Arun is the founder of the Samera Group, starting the business with just one client sitting at his father’s dining table. Fifteen years on, Team Samera now help hundreds of clients across the globe, run training events and conferences, help clients raise and manage their finances, and helping healthcare professionals start, buy and build their businesses.

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Dentistry Business Plan Sample

MAY.04, 2018

Dentistry business plan for your own dental practice

Do you want to start a dental office business? If you are a dentist and want to earn lots of money while also serving the society, you should definitely start this business. But before you consider how to start a dentistry business , you must prepare a comprehensive business plan for it. The business plan will help you in acquiring the license for your business from the state and will also help you take important decisions for the startup. In case you don’t know how to write a dentistry business plan, you can take help from this sample business plan of a dentistry business startup named ‘Spear’s Dental Clinic’.

Executive Summary

2.1 the dental business.

Spear’s Dental Clinic will be a licensed, registered and insured dental consultancy clinic which will provide all sorts of dental consultancy and treatment services to its customers. The business will be located at a 10 minutes’ drive from the center of Boston and the location is ideal to open dental office .

2.2 Management of Dental Office

Spear’s Dental Clinic is a sole proprietorship owned by Dr. John Spear, an experienced dentist from Boston. The company’s main management framework comprises of sales executives, dentists, and nurses.

2.3 Customers of Dental Office

Our customers include people from all age groups such as children, teens, adults and senior citizens but children and teens will form the bulk of our customers since they are most likely to have dental problems.

2.4 Target of the Dental Business

Our business targets to be achieved within next three years are as follows:

Dental Office Summary

3.1 company owner.

Spear’s Dental Clinic is a sole proprietorship owned by Dr. John Spear. Dr. Spear is a famous dentist who has been practicing in Boston for more than 6 years.

3.2 Why the Dental Business is being started

Dr. Spear decided for dentistry start up to make profits in this industry while also serving the community.

3.3 How the Dental Business will be started

Spear’s Dental Clinic will be started in a leased location in Boston which was previously used as a small restaurant. The facility requires a lot of work so that it can be converted into a dental office and the company has already hired William Sons Contractors for this job. In addition to the usual inventory, the procured equipment will include high- and low- speed drills, an ultrasonic scaler (for removing prophylaxis), curing and placing instrument, dental seats and lights, x-ray film, filling material and the front desk equipment. The financial experts have forecasted following costs for the startup:

The detailed startup requirements are given below:

Services for customers

An important part of any start up dentistry business plan  is the services it will provide to its customers because the planning of nearly all subsequent things depend on the provided services. Spear’s Dental Clinic will be a licensed, registered and insured dental consultancy clinic which will provide following services to its customers:

• Dental diagnostics services
• Dental examinations & consultations services
• Dental restorative & preventive services
• Dental treatments including gap removal, tooth whitening, tooth removal and implants

Patients can make a reservation with us by either visiting our clinic or through our official website.

Marketing Analysis of dental business

The most important component of an effective dentistry business plan  is its accurate marketing analysis and a good dental practice business plan can only be developed after this stage. If you are starting on a smaller scale, you can do marketing analysis yourself by taking help from this dentistry business plan template or other dentistry business plan examples available online. If you are starting on a larger scale, it is always best to seek the counsel of marketing experts for developing a good dentistry business plan . The success or failure of a business totally depends upon its marketing strategy for business plan which can only be developed on the basis of accurate marketing analysis.Therefore, it must be considered before you develop your dentistry  startup business plan . Dr. Spear acquired the services of marketing experts to carry out the marketing analysis for his dentistry business plan . He also went through various dentistry business plans  available online before developing his own dental clinic business plan .

5.1 Market Trends

For learning the market trends of the dental industry, you will have to carry out an in-depth research. You can also take help from this dentistry business plan sample . The dental industry is among those industries who have a high propensity for profit and a very low failure rate. According to the American Dental Association (ADA), dental clinics are the 3rd highest category of the startup businesses which are most likely to survive. Dentists are among the highest earning professionals in the United States and their average income lies in the United States’ highest 8 percent incomes. According to IBISWorld, the dentist industry contributes more than $134 billion in the revenue of the United States every year. As of March 2018, there are 187,437 registered dentist clinics in the United States which are responsible for employing around 1,000,000 people. The industry’s growth rate is estimated to be 2.6 percent. This increase is contributed to many factors, of which one is the increase in education and prosperity of the population. The second factor is the increasing trend of dental insurances, due to which, many people became able to afford the dental services. According to a recent report, around 40 percent of the population has private dental insurance. In short, dental industry has a lot of potential and a dental clinic can be immensely profitable provided that you provide quality services and plan as well as market your business successfully.

5.2 Marketing Segmentation

Our target market is the residential community-based in Boston. As of 2016, there are more than 673,000 people in Boston which belong to varying backgrounds and most of them are financially stable. Out of the 252,700 households in the city, 20.4% contain children with age below 18 years, 25.5% contain married couples, 16.3% contain a female householder without a husband, and 54.0% are non-families. As per the population distribution, around 21.9% of the population is below 19 years of age, 14.3% are from 20-24, 33.2% are from 25-44, 20.4% are from 45-64, and 10.1% are more than 65 years of age. Analyzing the demographics is important since it gives you an idea of the market segmentation of your future customers. A successful and efficient marketing strategy can only be developed after we completely know our potential customers hence it must be duly incorporated in any dentistry business plan. Our business consultants have identified the following type of target audience which can become our future consumers:

The detailed marketing segmentation of our target audience is as follows:

5.2.1 Children & Teens:

Our first target group will be the children and teens aged below 19 years. This group is most likely to have dental problems like incorrect or misaligned jaw position, jaw joint disorder, under-bite, overbite, missing teeth, extra teeth, and crowded or crooked teeth. Moreover, due to their unhealthy habits like smoking, excessive intake of sweeteners, oral piercings for wearing jewelry, they are also frequently affected by other dental problems. That’s why this group will be the biggest contributor to our revenue.

5.2.2 Adults:

Our second target group comprises of adults aged above 19 years. This group contains people who are sensible and conscious of their dental health and, thus, seldom encounter a dental problem. That’s why they have the least contribution to our revenue.

5.2.3 Senior Citizens:

The third target group comprises of senior citizens. This group, due to its old age, is much likely to be affected by various dental problems like dental decay, gum disease, poor fitting dentures etc. and has, therefore, more contribution than the adults. The detailed market analysis of our potential customers is given in the following table:

5.3 Business Target

Our main business targets to be achieved as milestones over the course of next three years are as follows:

• To become the best dental service in Boston within next five years of launch by providing high-quality services
• To achieve the net profit margin of $10k per month by the end of the first year, $15k per month by the end of the second year, and $25k per month by the end of the third year
• To balance the initial cost of the startup with earned profits by the end of the second year
• To open another dental office in downtown by the end of the third year

5.4 Product Pricing

After considering the market demands and the competitive nature of this business, Dr. Spear has decided to price his services slightly less (10% less) as compared to that of his competitors. This pricing strategy has been carefully selected considering many factors, especially the competition provided by established dental clinics in the locality like Neo Dental Clinic. By setting our services in slightly lower range, we hope to target more customers during the initial period of our launch.

After you have identified the market demand, market trends, and the potential customers of the startup, you must now define an effective strategy for attracting those customers toward you.

Like marketing analysis, sales strategy is also an important component of a good dentistry business plan and it must be properly developed before thinking about how to open dental office .

High Quality Business Plan and Professional Support

It was amazing to work with OGS Capital for our business plan. They promptly responded our enquires and delivered document on time.The document was well organized high quality and content.We succeded with Alex and his team support. We thank you guys again for professional approach and easy communication.

6.1 Competitive Analysis

The dental industry is one of the most competitive industries since there are more than 187,000 registered dental clinics in the United States. Boston also houses hundreds of established dental clinics who are providing quality services, especially the Neo Dental Clinic which will be our main competitor in the locality. However, our economical services will be our biggest competitive advantage since our services will cost about 15% less than that of our competitors. Although the residential community in our vicinity is well-established, still, this factor will cause an increase in our revenue by specifically targeting those people who are not covered by any dental insurance. Our second competitive advantage will be our exceptional customer service which, we guarantee, will be the best in town.

6.2 Sales Strategy

After carrying out a detailed analysis, our experts came up with the following brilliant ideas to advertise and sell ourselves.

• We will ensure a strong web presence by using SEO/SEM tactics.
• We will advertise our dental clinic in health magazines, newspapers, TV stations, and social media.
• We will arrange seminars and informational sessions in all local schools and other institutions to increase dental awareness among students and other people. These efforts will also result in the promotion of our business.

6.3 Sales Monthly

6.4 Sales Yearly

6.5 Sales Forecast

Personnel plan

Personnel plan is also an important component of a good dentistry business plan  template so make sure to duly consider it before thinking about how to open a dental office . The personnel plan of our company is as follows.

7.1 Dental Office Staff

Dr. Spear will act as the General Manager of the company and will initially hire following people:

• 1 Accountant for maintaining financial and other records
• 2 Sales Executives responsible for marketing and discovering new ventures
• 3 Dentists for dental treatments and checkups
• 5 Nurses for assisting the Dentists and undertaking day-to-day tasks
• 1 Technical Assistant for managing the company’s official website and social media pages
• 2 Customer Representatives for interacting with customers
• 6 Cleaners for maintaining a clean and hygienic environment in the clinic

All the employees will be hired by following strict testing procedures and will also be trained before onboarding.

7.2 Average Salary of Employees

The following table shows the forecasted data about the salaries of the employees for the next three years:

Financial Plan

After you have prepared the dental office marketing plan and the personnel plan, it is time for you to prepare a detailed financial plan. The financial plan should craft a detailed map of all the expenses needed for the startup and how these expenses will be met by the earned profits. It is recommended that you hire a financial expert for guiding you through all financial aspects needed to open a dental office .

8.1 Important Assumptions

8.2 brake-even analysis.

8.3 Projected Profit and Loss

8.3.1 profit monthly.

8.3.2 Profit Yearly

8.3.3 Gross Margin Monthly

8.3.4 Gross Margin Yearly

8.4 Projected Cash Flow

8.5 Projected Balance Sheet

8.6 business ratios.

Download Dental Office Business Plan Sample in pdf

OGS capital professional writers specialized also in themes such as senior center business plan , business plans for pharmacy , medical marijuana dispensary business plan , medical business plan , massage business plan , hospital business plan and many others.

OGSCapital’s team has assisted thousands of entrepreneurs with top-rate business plan development, consultancy and analysis. They’ve helped thousands of SME owners secure more than $1.5 billion in funding, and they can do the same for you.

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Small business

Small businesses like yours rely on great employees who work hard, excel at what they do and deliver strong results. Helping them stay healthy, happy and productive is part of your job – and great benefits make that easier. An affordable dental plan designed around the needs of your small business can keep employees smiling and help them be their best.

2 out of 3 employees consider dental benefits to be an important part of their compensation package. 1

The national network of Delta Dental companies protects more smiles than any other dental insurance provider. Our trusted experience, national access to the largest network of dentists and specialized expertise in oral health care make us the perfect partner to help protect your employees’ smiles. Focus on your business – and let us handle your dental benefits.

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Why dental insurance is a win-win for SMB and their employees

1 Employee Benefits Research Institute,  https://www.ebri.org/pdf/notespdf/EBRI_Notes_11_Nov-14_WBS.pdf

More From Forbes

How To Write A Basic Business Plan

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Creating a successful business starts with a strong plan. Regardless of your experience level, learning how to write a basic business plan is essential to mapping out your company's path to success. With a clearly defined plan, you can identify potential challenges, set goals, and create a roadmap for growth.

Business plans can be incredibly beneficial for entrepreneurs in any stage of their business venture. Whether you're just starting out or seeking funding to expand, a well-crafted business plan can serve as a roadmap for success. Not only does it provide direction for your business, but it can also help you identify potential roadblocks, set realistic goals, and track your progress over time.

A well-written business plan can help potential investors or lenders understand your business model , mission, and strategies, making it easier for them to provide the resources you need to grow your business. So, if you're looking for a tool to help ensure your business's success, consider crafting a comprehensive and engaging business plan.

Your business plan doesn't become obsolete once your business is up and running. In fact, your business plan can continue to guide your decision-making even after your doors are open. Your plan serves as a blueprint for success and can remind you of your original goals and objectives.

By referring back to your business plan, you can ensure that your decisions align with your overall mission and vision for your company. With a solid business plan in place, you can keep your business on track and ensure that you continue to achieve your goals as your business grows and evolves.

Best High-Yield Savings Accounts Of 2024

Best 5% interest savings accounts of 2024, business plan basics.

At its core, a business plan is a written description of your company's future. It outlines what you plan to do and how you plan to do it.

Here is what you typically find in a basic business plan:

1. Executive Summary

A snapshot of your business plan as a whole, touching on your company’s profile, mission, and the main points of your plan. Think of it as an elevator pitch that presents your company's profile and core mission in a concise yet engaging manner.

2. Company Description

A more detailed look at your business goals, and what sets it apart in the marketplace. It is imperative to stand out from the competition to succeed, so list your differentiators and how you add value.

3. Market Analysis

It involves delving into your industry, identifying potential customers, and analyzing your competition to develop a strong understanding of the market. By garnering this knowledge, you can tailor your marketing and sales strategies to better meet the needs of your target audience.

4. Organization and Management

Your business's legal structure, organizational structure, and product or service life cycle. By keeping a close eye on your organization and management, you can ensure that your business is positioned for success in the long term.

5. Marketing and Sales Strategy

How you plan to attract and retain customers. It's not enough to simply offer a great product or service, you need to be able to effectively communicate your value proposition to your target audience.

6. Funding Request

If you are seeking funding, how much you need and what it will be used for. Securing funding can be a crucial component to kickstarting your business ventures.

7. Financial Projections

Projecting your profits, losses, and cash flow helps you plan in advance and make informed decisions. By crunching the numbers and analyzing past data, you can estimate future earnings and get a better understanding of your company's financial health.

8. Appendix

This is where you can include any additional information, such as resumes, permits, leases, and other legal documentation.

The bottom line is that a well-crafted business plan not only provides direction and structure but also helps you articulate your vision and goals. With a clear understanding of your target audience, competition, and financial projections, you're better equipped to make informed decisions and navigate the complexities of running a business. Ultimately, a business plan is an investment in your success, and it's essential for building a viable business.

Melissa Houston, CPA is the author of Cash Confident: An Entrepreneur’s Guide to Creating a Profitable Business . She is the founder of She Means Profit, which is a podcast and blog . As a Finance Strategist for small business owners, Melissa helps successful business owners increase their profit margins so that they keep more money in their pocket and increase their net worth.

The opinions expressed in this article are not intended to replace any professional or expert accounting and/or tax advice whatsoever.

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LIBERTY Dental Plan Launches Innovations in Oral Health with Generative Artificial Intelligence (GenAI) Capabilities in Care Management and Enhancements to Its Benefits and Rewards for Utilization, Services, and Healthy Outcomes (B.R.U.S.H.®) Program

LIBERTY Dental Plan Launches Innovations in Oral Health with Generative Artificial Intelligence (GenAI) Capabilities in Care Management and Enhancements to Its Benefits and Rewards for Utilization, Services, and Healthy Outcomes ( B.R.U.S.H.®) Program

• Innovative advancements position LIBERTY as industry-leading, best-in-class dental benefits administrator
• GenAI-based Care Management powered by careassistant.ai enables creation of accurate "care plans" for members, while automating reporting capabilities to deliver timely results to regulators and health plan partners
• B.R.U.S.H. program streamlines preventative dentistry across the country by working closely with LIBERTY’s network providers to complete patients’ chairside risk assessments and offer enhanced frequency of benefits while rewarding participating providers with annual incentives for healthy outcomes

LIBERTY Dental Plan, a leading benefits administrator founded in 2002 by dentists and health industry professionals which currently administers dental benefits in all 50 states, today announced the launch of two innovative advancements in the company’s case management platform and the company’s B.R.U.S.H. program.

This press release features multimedia. View the full release here: https://www.businesswire.com/news/home/20240313081675/en/

"We are thrilled to introduce our GenAI-based Care Management, LIBERTY’s new dedicated Care Management platform powered by careassistant.ai, developed in collaboration with the Case Management and IT teams," said Cherag Sarkari, DDS, National Dental Director of Quality Improvement and Clinical Innovations, LIBERTY Dental Plan. "This innovative platform revolutionizes case management and the way we provide care to our members by seamlessly integrating medical and dental data, resulting in improved customer experiences—more favorable outcomes with reduced turnaround times for members in need of care. Our GenAI-based Care Management platform ensures members receive the best possible outcomes and experience."

By utilizing GenAI-based Care Management powered by careassistant.ai, coupled with LIBERTY’s nurse-led, accomplished case managers, LIBERTY’s new Care Management platform provides state-of-the-art, innovative technology, enabling the creation of highly accurate "care plans" for members while also automating reporting capabilities to deliver timely results to regulators and health plan partners. By leveraging GenAI, LIBERTY ensures that its case managers can efficiently navigate the complexities of case management, ultimately leading to best-in-class patient care.

LIBERTY also has launched innovations to the company’s popular B.R.U.S.H. program, a Value-Based Care healthcare delivery model specifically designed for the child Medicaid population that rewards providers based on healthy patient outcomes. Under this model, providers are incentivized to help patients improve their health, reduce the effects and incidence of chronic diseases, and lead healthier lives in an evidence-based manner.

“We are grateful to introduce our recent B.R.U.S.H. innovations, offering various incentives to participating providers, including changing practice patterns from restorative to preventive dentistry and encouraging patients to take an active role in their own oral health care,” said Rosie Roldan, DMD, MD, Chief Dental Officer, LIBERTY Dental Plan. “By focusing on preventive services for underserved children and rewarding providers for healthy outcomes, LIBERTY aims to improve patients' overall long-term dental health.”

LIBERTY's B.R.U.S.H. program actively involves the dental care team in ensuring patients' oral health, while also encouraging beneficiaries to establish and maintain a dental health home program and follow proper oral health routines—ultimately improving long-term oral health and wellness.

“With the launch of our GenAI-based Care Management powered by careassistant.ai and the recent enhancements to the B.R.U.S.H. program, the LIBERTY team continues to lead the way in delivering high-quality, innovative, best-in-class dental advancements for patients and providers while prioritizing preventive care and patient-centric interventions,” continued Dr. Roldan. “By proactively detecting oral health problems before they occur, LIBERTY strives to improve the overall oral health and well-being of our members.”

ABOUT LIBERTY

LIBERTY is a dental benefits administrator founded by dentists and health industry professionals in 2002. LIBERTY currently administers dental benefits in all 50 states, including on behalf of over six million Medicaid, Medicare Advantage, commercial, and exchange members. A high-touch approach to member and provider engagement, along with innovations to improve the quality and cost-effectiveness of dental care delivery, has propelled the company’s growth. Welsh, Carson, Anderson & Stowe , is a majority investor in LIBERTY. Elevance Health , a customer since 2010, is a minority investor. Learn more at www.LIBERTYDentalPlan.com . Follow us on LinkedIn .

Kara Stancell 888-273-2997 x3764 [email protected]

View source version on businesswire.com: https://www.businesswire.com/news/home/20240313081675/en/

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