great presentation slides examples

20 Really Good PowerPoint Examples to Inspire Your Next Presentation

By Sandra Boicheva

2 years ago

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PowerPoint's Design Ideas

You might have the most amazing idea that you wish to share with the world, but you might not get the results you want if the delivery isn’t good. Although as a tool, PowerPoint is pretty easy to use and intuitive, creating a good PowerPoint presentation is not a simple task. There is a lot of things to consider when designing your slides from the words you use, to the copy structure, data visualization, and overall design. This is why today we gathered 20 really good PowerPoint examples of presentations that flawlessly deliver their messages. These creative ideas will surely inspire you to make your next presentation your best one, as they all share good design and engaging storytelling.

“If you don’t know what you want to achieve in your presentation your audience never will.” – Harvey Diamond

1. Idea to Identify: The Design of Brand

This is a long one. Here we have a 242 slides presentation that exposes the myriad facets of design and how they impact the brand identity. The presentation has a lot of data to show and spreads it throughout more than 200 slides to make it easy to read and follow. In all, this is the best way to present a lot of information: instead of overwhelming the viewers with text walls, the presenter simply adds more slides.

  • Author:   Sudio Sudarsan

2. Jeunesse Opportunity Presentation 2021

This is a great example of brand presentation with company profile, product system, plan, and reward. It gives a similar experience to browsing a website.

  • Author:   DASH2 – Jeunesse Global

3. Accenture Tech Vision 2020

A short and sweet presentation about how companies prepare for data regulation and how this impacts the customer experience. 

  • Author:   Accenture

4. APIs as Digital Factories’ New Machines

A comparison presentation of how companies capture most of the market value. It explains well how to view the economy from a different perspective and adopt customer-centric thinking. The presentation has a lot of value, it’s well structured and it’s a good read in only 28 slides.

  • Author:  Apidays

5. 24 Books You’ve Never Heard Of – But Will Change Your Life

This is a great example of how repeating slides design for the same type of content isn’t a synonym for being unimaginative. It’s pretty straightforward: it promises 24 titles, an inspirational introduction, and a slide for each book that will change your life.

  • Author:   Ryan Holiday

6. 10 Memorable David Bowie Quotes

Not always presentations must have a specific educational or conventional goal. Sometimes, it could be a cool personal project meant to inspire your audience. And let’s be honest, who doesn’t love David Bowie? A presentation with 10 memorable quotes by him is worth watching. 

  • Author: Stinson

7. Creative Mornings San Diego 

  • Author:   Anne McColl

8. Digital 2020 Global Digital Overview

A report heavy-data presentation about everything you need to know about mobile, internet, social media, and e-commerce use around the world in 2020. It’s a long read but comprehensive and well-illustrated with data visualization.

  • Author:   DataReportal

9. Blitzscaling: Book Trailer

One of the most well-made presentations about informative topics such as startup’s life-cycle and where the most value is created. It’s designed as a book, consistent, with lesser text as possible, and imitates animation by adding new content on copies of the same slide. 

  • Author:  Reid Hoffman

10. Poor Self-Esteem: Just Beat It!

A very valuable presentation that takes on the reasons for low self-esteem and how to overcome it. The design is very simple and comprehensive and even suitable for social media carousel posts.

  • Author:   SlideShop.com

11. You Suck At PowerPoint!

This presentation is more than a decade old and still checks out. After all, you could expect great presentation design from someone who talks about design mistakes and how to overcome them.  61 slides of a fun experience and a great read.

  • Author:  Jesse Desjardins

12. Pixar’s 22 Rules to Phenomenal Storytelling

Pixar’s 22 Rules to Phenomenal Storytelling, originally tweeted by Emma Coats, in a 24-slides presentation with a custom design. 

  • Author:   Gavin McMahon

13. A Complete Guide To The Best Times To Post On Social Media

A fun little presentation with great value. It takes on the most effective times to post on social media, send an email, or publish a blog.

  • Author:   TrackMaven

14. Fix Your Really Bad PowerPoint

The next presentation honors Seth Godin and his wisdom. It uses his book’s insights to visualize all the tips in 45 engaging slides.

  • Author:   HighSpark

15. 10 Lessons from the World’s Most Captivating Presenters

This presentation is for presenters who wish to become better. And what better way than getting inspired by the world’s greatest presenters and accessing some of their secrets. 

  • Author:   HubSpot

16. Crap. The Content Marketing Deluge

For starters, this presentation has a very captivating title and opening. Winning the attention from the very start, it continues with consistent clean design and great content. It delivers exactly what it promised. 

  • Author: Velocity Partners

17. Displaying Data

More insightful advice and tips from professional presenters that check out to this very day. It’s a great presentation about visualizing your data in the best way possible and it also delivers it with design.

  • Author:   Bipul Deb Nath

18. 5 Storytelling Lessons From Superhero Stories

Custom-made presentation with illustrations made specifically for the occasion, and brilliant execution. It shows it’s definitely worth it to spend time making your presentation more personal and from scratch. 

19. 10 Things your Audience Hates About your Presentation

Another custom presentation with icons-style illustrations about how to avoid cringe when making presentations. 

  • Author:   Stinson

20. The Designer’s Guide to Startup Weekend

You will work hard all weekend long but you will also find new friends, mentors, and the chance to promote yourself. A pretty wholesome presentation with a custom design where the presenter shares her own experience in the world of startups.

  • Author:  Iryna Nezhynska

That’s It!

These 20 presentations prove that PowerPoint is never out of date and it’s a great tool to deliver your message across. We hope you got inspired for your next presentation and make your audience fall in love with your concepts.

In the meantime, why not take a look at the related articles to get some more inspiration or grab a couple of freebies:

  • [Freebies] 17 Really Good Sources For Free Vector Images For Commercial Use
  • [Inspiration] 85 Really Good T-Shirt Design Ideas to Inspire You for Your Next Project
  • [Insights] The 5 Top Online Tools for Custom YouTube Banners (and YouTube Thumbnails)

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23 presentation examples that really work (plus templates!)

23 presentation examples that really work

  • 30 Mar 2023

To help you in your quest for presentation greatness, we’ve gathered 23 of the best business presentation examples out there. These hand-picked ideas range from business PowerPoint presentations, to recruitment presentations, and everything in between.

As a bonus, several of our examples include editable video presentation templates from  Biteable .

Biteable allows anyone to create great video presentations — no previous video-making skills required. The easy-to-use platform has hundreds of brandable templates and video scenes designed with a business audience in mind. A video made with Biteable is just what you need to add that wow factor and make an impact on your audience.

Create videos that drive action

Activate your audience with impactful, on-brand videos. Create them simply and collaboratively with Biteable.

Video presentation examples

Video presentations are our specialty at Biteable. We love them because they’re the most visually appealing and memorable way to communicate.

1. Animated characters

Our first presentation example is a business explainer from Biteable that uses animated characters. The friendly and modern style makes this the perfect presentation for engaging your audience.

Bonus template:  Need a business video presentation that reflects the beautiful diversity of your customers or team? Use  Biteable’s workplace scenes . You can change the skin tone and hair color for any of the animated characters.

2. Conference video

Videos are also ideal solutions for events (e.g. trade shows) where they can be looped to play constantly while you attend to more important things like talking to people and handing out free cheese samples.

For this event presentation sample below, we used bright colours, stock footage, and messaging that reflects the brand and values of the company. All these elements work together to draw the attention of passers-by.

For a huge selection of video presentation templates, take a look at our  template gallery .

Business PowerPoint presentation examples

Striking fear into the hearts of the workplace since 1987, PowerPoint is synonymous with bland, boring presentations that feel more like an endurance test than a learning opportunity. But it doesn’t have to be that way. Check out these anything-but-boring business PowerPoint presentation examples.

3. Design pointers

This PowerPoint presentation takes a tongue-in-cheek look at how the speakers and users of PowerPoint are the problem, not the software itself.

Even at a hefty 61 slides, the vintage theme, appealing colors, and engaging content keep the viewer interested. It delivers useful and actionable tips on creating a better experience for your audience.

Pixar, as you’d expect, redefines the meaning of PowerPoint in their “22 Rules for Phenomenal Storytelling”. The character silhouettes are instantly recognizable and tie firmly to the Pixar brand. The bright colour palettes are carefully chosen to highlight the content of each slide.

This presentation is a good length, delivering one message per slide, making it easy for an audience to take notes and retain the information.

Google slides examples

If you’re in business, chances are you’ll have come across  slide decks . Much like a deck of cards, each slide plays a key part in the overall ‘deck’, creating a well-rounded presentation.

If you need to inform your team, present findings, or outline a new strategy, slides are one of the most effective ways to do this.

Google Slides is one of the best ways to create a slide deck right now. It’s easy to use and has built-in design tools that integrate with Adobe, Lucidchart, and more. The best part — it’s free!

5. Teacher education

Here’s a slide deck that was created to educate teachers on how to use Google Slides effectively in a classroom. At first glance it seems stuffy and businessy, but if you look closer it’s apparent the creator knows his audience well, throwing in some teacher-friendly content that’s bound to get a smile.

The slides give walkthrough screenshots and practical advice on the different ways teachers can use the software to make their lives that little bit easier and educate their students at the same time.

6. Charity awareness raiser

This next Google slide deck is designed to raise awareness for an animal shelter. It has simple, clear messaging, and makes use of the furry friends it rescues to tug on heartstrings and encourage donations and adoptions from its audience.

Pro tip: Creating a presentation is exciting but also a little daunting. It’s easy to feel overwhelmed — especially if the success of your business or nonprofit depends on it.

Prezi presentation examples

If you haven’t come across  Prezi , it’s a great alternative to using static slides. Sitting somewhere between slides and a video presentation, it allows you to import other content and add motion to create a more engaging viewer experience.

7. Red Bull event recap

This Prezi was created to document the Red Bull stratosphere freefall stunt a few years ago. It neatly captures all the things that Prezi is capable of, including video inserts and the zoom effect, which gives an animated, almost 3D effect to what would otherwise be still images.  

Prezi has annual awards for the best examples of presentations over the year. This next example is one of the 2018 winners. It was made to highlight a new Logitech tool.

8. Logitech Spotlight launch

What stands out here are the juicy colors, bold imagery, and the way the designer has used Prezi to its full extent, including rotations, panning, fades, and a full zoom out to finish the presentation.

great presentation slides examples

Sales presentation examples

If you’re stuck for ideas for your sales presentation, step right this way and check out this video template we made for you.

9. Sales enablement video presentation

In today’s fast-paced sales environment, you need a way to make your sales enablement presentations memorable and engaging for busy reps.  Sales enablement videos  are just the ticket. Use this video presentation template the next time you need to present on your metrics.

10. Zuroa sales deck

If you’re after a sales deck, you can’t go past this example from Zuora. What makes it great? It begins by introducing the worldwide shift in the way consumers are shopping. It’s a global phenomenon, and something we can all relate to.

It then weaves a compelling story about how the subscription model is changing the face of daily life for everyone. Metrics and testimonials from well-known CEOs and executives are included for some slamming social proof to boost the sales message.

Pitch presentation examples

Pitch decks are used to give an overview of business plans, and are usually presented during meetings with customers, investors, or potential partners.

11. Uber pitch deck

This is Uber’s original pitch deck, which (apart from looking a teensy bit dated) gives an excellent overview of their business model and clearly shows how they intended to disrupt a traditional industry and provide a better service to people. Right now, you’re probably very grateful that this pitch presentation was a winner.

You can make your own pitch deck with Biteable, or start with one of our  video templates  to make something a little more memorable.

12. Video pitch template

This video pitch presentation clearly speaks to the pains of everyone who needs to commute and find parking. It then provides the solution with its app that makes parking a breeze.

The video also introduces the key team members, their business strategy, and what they’re hoping to raise in funding. It’s a simple, clear pitch that positions the company as a key solution to a growing, worldwide problem. It’s compelling and convincing, as a good presentation should be.

13. Fyre Festival pitch deck

The most epic example of a recent pitch deck is this one for Fyre Festival – the greatest event that never happened. Marvel at its persuasion, gasp at the opportunity of being part of the cultural experience of the decade, cringe as everything goes from bad to worse.

Despite the very public outcome, this is a masterclass in how to create hype and get funding with your pitch deck using beautiful imagery, beautiful people, and beautiful promises of riches and fame.

Business presentation examples

Need to get the right message out to the right people? Business presentations can do a lot of the heavy lifting for you.

Simply press play and let your video do the talking. No fumbling your words and sweating buckets in front of those potential clients, just you being cool as a cucumber while your presentation does the talking.

Check out two of our popular templates that you can use as a starting point for your own presentations. While they’re business-minded, they’re definitely not boring.

14. Business intro template

Modern graphics, animations, and upbeat soundtracks keep your prospects engaged as they learn about your business, your team, your values, and how you can help them.

15. Business explainer template

Research presentation examples.

When you’re giving a more technical presentation such as research findings, you need to strike the perfect balance between informing your audience and making sure they stay awake.

As a rule, slides are more effective for research presentations, as they are used to support the speaker’s knowledge rather can capture every small detail on screen.

With often dry, complex, and technical subject matter, there can be a temptation for presentations to follow suit. Use images instead of walls of text, and keep things as easy to follow as possible.

16. TrackMaven research deck

TrackMaven uses their endearing mascot to lighten up this data-heavy slide deck. The graphs help to bring life to their findings, and they ensure to only have one bite-size takeaway per slide so that viewers can easily take notes.

17. Wearable tech research report

Obviously, research can get very researchy and there’s not a lot to be done about it. This slide deck below lays out a ton of in-depth information but breaks it up well with quotes, diagrams, and interesting facts to keep viewers engaged while it delivers its findings on wearable technology.

Team presentation examples

Motivating your team can be a challenge at the best of times, especially when you need to gather them together for….another presentation!

18. Team update template

We created this presentation template as an example of how to engage your team. In this case, it’s for an internal product launch. Using colorful animation and engaging pacing, this video presentation is much better than a static PowerPoint, right?

19. Officevibe collaboration explainer

This short slide deck is a presentation designed to increase awareness of the problems of a disengaged team. Bright colors and relevant images combine with facts and figures that compel viewers to click through to a download to learn more about helping their teams succeed.

Recruitment presentation examples

Recruiting the right people can be a challenge. Presentations can help display your team and your business by painting a dynamic picture of what it’s like to work with you.

Videos and animated slides let you capture the essence of your brand and workplace so the right employees can find you.

20. Company culture explainer

If you’re a recruitment agency, your challenge is to stand out from the hundreds of other agencies in the marketplace.

21. Kaizen culture

Showcasing your agency using a slide deck can give employers and employees a feel for doing business with you. Kaizen clearly displays its credentials and highlights its brand values and personality here (and also its appreciation of the coffee bean).

Explainer presentation examples

Got some explaining to do? Using an explainer video is the ideal way to showcase products that are technical, digital, or otherwise too difficult to explain with still images and text.

Explainer videos help you present the features and values of your product in an engaging way that speaks to your ideal audience and promotes your brand at the same time.

22. Product explainer template

23. lucidchart explainer.

Lucidchart does a stellar job of using explainer videos for their software. Their series of explainers-within-explainers entertains the viewer with cute imagery and an endearing brand voice. At the same time, the video is educating its audience on how to use the actual product. We (almost) guarantee you’ll have more love for spiders after watching this one.

Make a winning video presentation with Biteable

Creating a winning presentation doesn’t need to be difficult or expensive. Modern slide decks and video software make it easy for you to give compelling presentations that sell, explain, and educate without sending your audience to snooze town.

For the best online video presentation software around, check out Biteable. The intuitive platform does all the heavy lifting for you, so making a video presentation is as easy as making a PowerPoint.

Use Biteable’s brand builder to automatically fetch your company colors and logo from your website and apply them to your entire video with the click of a button. Even add a  clickable call-to-action  button to your video.

Share your business presentation anywhere with a single, trackable URL and watch your message turn into gold.

Make stunning videos with ease.

Take the struggle out of team communication.

Try Biteable now.

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Storydoc

27 Presentation Examples That Engage, Motivate & Stick

Browse effective professional business presentation samples & templates. Get great simple presentation examples with perfect design & content beyond PowerPoint.

Author

7 minute read

Presentation examples

helped business professionals at:

Nice

Short answer

What makes a good presentation.

A good presentation deck excels with a clear, engaging narrative, weaving information into a compelling story. It combines concise, relevant content with visually appealing design to ensure simplicity and impact.

Personalizing the story to resonate with the audience's interests also enhances engagement and understanding.

Let’s face it - most slides are not interesting - are yours?

We've all been there—trapped in a never-ending session of mind-numbing slides, with no hope in sight. It's called "Death by PowerPoint," and it's the silent killer of enthusiasm and engagement. But fear not! You're a short way from escaping this bleak fate.

We've curated perfect presentation examples, crafted to captivate and inspire., They will transform your slides from yawn-inducing to jaw-dropping. And they’re all instantly usable as templates.

Prepare to wow your audience, command the room, and leave them begging for more!

What makes a bad presentation?

We've all sat through them, the cringe-worthy presentations that make us want to reach for our phones or run for the hills. But what exactly pushes a presentation from mediocre to downright unbearable? Let's break it down:

Lack of clarity: When the presenter's message is buried in a heap of confusing jargon or irrelevant details, it's hard to stay focused.

Poor visuals: Low-quality or irrelevant images can be distracting and fail to support the main points.

Overloaded slides: Too much text or clutter on a slide is overwhelming and makes it difficult to grasp the key ideas.

Monotonous delivery: A presenter who drones on without variation in tone or pace can quickly put their audience to sleep.

No connection: Failing to engage with the audience or tailor the presentation to their needs creates a disconnect that stifles interest.

What makes an exceptional presentation?

A clear structure set within a story or narrative: Humans think in stories. We relate to stories and we remember stories, it’s in our genes. A message without a story is like a cart full of goods with no wheels.

Priority and hierarchy of information: Attention is limited, you won’t have your audience forever, 32% of readers bounce in the first 15 seconds and most don’t make it past the 3rd slide. Make your first words count. They will determine whether your audience sticks around to hear the rest.

Interactive content: Like 99% of us, you’ve learned that presentation = PowerPoint. But that’s the past, my friend. PowerPoint is inherently static, and while static slides can be really beautiful, they are all too often really boring. Interactive slides get the readers involved in the presentation which makes it much more enjoyable.

Wanna see the actual difference between static and interactive slides? Here’s an example. Which one would you lean into?

Static PPT example

Get started with business presentation templates

We have quite a few presentation examples to show you further down the page (all of them creative and inspiring), but if you’re itching to start creating your first interactive presentation I don’t blame you.

You can grab a presentation template that you like right here, right now and get started on your best presentation yet, or you can check out our perfect presentation examples and get back to your template later…

Business presentations by type and use

The arena of business presentations is deep and wide. You can easily get lost in it. But let us be your guide in the business document jungle.

Below is a quick bird’s eye view of the main presentation types, what each type is used for, where it’s situated in the marketing and sales funnel, and how you should measure it.

Let's dive right in.

Perfect presentation examples to inspire you

Feeling ready to unleash your presentation skills? Hold on to your socks, because we've got a lineup of battle-tasted business presentation samples that'll knock ’em right off!

From cutting-edge design to irresistible storytelling, these effective business presentations exemplify best practices and are primed to drive results.

See exceptional presentations by type:

Report presentations

Effective report presentations distil complex data into clear insights, essential for informed decision-making in business or research. The key lies in making data approachable and actionable for your audience.

Meta interactive corporate report

SNC DeserTech long-form report

Business report

Pitch deck presentations

Pitch deck presentations are your storytelling canvas to captivate investors, blending inspiring ideas with solid data. It's essential to create a narrative that showcases potential and practicality in equal measure.

Cannasoft investment pitch deck

Y Combinator pitch deck

Investor pitch deck

One-pager presentations are a masterclass in brevity, offering a snapshot of your product or idea. This concise format is designed to spark interest and invite deeper engagement.

Yotpo SaaS product one-pager

Octopai outbound sales one-pager

Startup one-pager

Sales deck presentations

Serving as a persuasive tool to convert prospects into customers, sales deck presentations emphasize product benefits and solutions. The goal is to connect with your audience's needs and present a compelling solution.

ScaleHub sales deck

Deliveright logistics sales deck

AI sales deck

Product marketing presentations

Product marketing presentations are a strategic showcase, introducing a new product or feature to the market with a focus on its unique value proposition. It's not just about listing features; it's about weaving a narrative that connects these features to real customer needs and desires.

Mayku physical product deck

Matics digital product brochure

Modern product launch

Business proposal presentations

At the heart of closing deals, business proposal presentations combine persuasive argumentation with clear data. Articulating the unique value proposition and the mutual benefits of the proposal is key.

WiseStamp personalized proposal deck

RFKeeper retail proposal deck

General business proposal

White papers

White paper presentations are an authoritative deep dive into a specific problem and its solution. Providing well-researched, informative content educates and influences your audience, showcasing your expertise.

Drive automotive research white paper

Executive white paper

Business white paper

Case studies

Case study presentations use real-world success stories as a storytelling tool. Building trust by showcasing how your product or service effectively solved a client's problem is their primary function.

Boom25 interactive case study deck

Light mode case study

Business case study

Business plan presentations

Business plan presentations lay out your strategic roadmap, crucial for securing funding or internal buy-in. Clearly articulating your vision, strategy, and the practical steps for success is vital for a successful deck.

Start-up business plan

Business plan one-pager

Light mode business plan

Best presentation content examples

The secret sauce for a business presentation that leaves a lasting impression lies in delivering your content within a story framework.

3 presentation content examples that captivate and inspire the audience:

1. Inspirational story:

An emotional, relatable story can move hearts and change minds. Share a personal anecdote, a customer success story, or an account of overcoming adversity to create a deep connection with your audience.

Remember, vulnerability and authenticity can be your greatest assets.

2. Mystery - Gap theory:

Keep your audience on the edge of their seats by building suspense through the gap theory. Start by presenting a problem, a puzzle, or a question that leaves them craving the answer. Gradually reveal the solution, creating anticipation and excitement as you guide them through the resolution.

3. The Hero's Journey:

Transform your presentation into an epic adventure by incorporating the classic hero's journey narrative.

Introduce a "hero" (your audience), and introduce yourself or your company as a “guide” that will take them on a transformative journey filled with challenges, lessons, and triumphs.

This powerful storytelling structure helps your audience relate to your message and stay engaged from start to finish.

Here’s a great video on how to structure an effective sales story:

How to structure a

Best presentation document formats

Selecting the right format for your business presentation plays a huge part in getting or losing engagement. Let's explore popular presentation document formats, each with its own unique advantages and disadvantages.

PowerPoint : Microsoft's PowerPoint is a tried-and-true classic, offering a wide array of design options and features for crafting visually appealing static presentations.

Google Slides : For seamless collaboration and real-time editing, Google Slides is the go-to choice. This cloud-based platform allows you to create static presentations that are accessible from anywhere.

Keynote : Apple's Keynote offers a sleek, user-friendly interface and stunning design templates, making it a popular choice for crafting polished static presentations on Mac devices.

PDF: PDF is ideal for sharing static presentations that preserve their original layout, design, and fonts across different devices and operating systems.

Prezi : Break free from traditional slide-based presentations with Prezi's dynamic, zoomable canvas. Prezi allows you to create interactive decks, but it follows a non-chronological presentation format, so it may take some time to get the hang of it.

Storydoc : Elevate your presentations with Storydoc's interactive, web-based format. Transform your static content into immersive, visually rich experiences that captivate and inspire your audience.

Best tool to create a perfect presentation

There are countless presentation software options. From legacy tools like PowerPoint or Google Slides to more modern design tools such as Pitch or Canva.

If you want to create pretty presentations any of these tools would do just fine. But if you want to create unforgettable, interactive experiences , you may want to consider using the Storydoc interactive presentation maker instead.

Storydoc specializes in storytelling. You get special storytelling slides built to help you weave your content into a compelling narrative.

You can do better than “pretty” - you can make a presentation that engages, motivates and sticks.

Storydoc presentation make

Hi, I'm Dominika, Content Specialist at Storydoc. As a creative professional with experience in fashion, I'm here to show you how to amplify your brand message through the power of storytelling and eye-catching visuals.

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17 PowerPoint Presentation Examples That Show Style and Professionalism

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17 PowerPoint Presentation Examples That Show Style and Professionalism

There are way too many bad PowerPoint presentation examples that can bore you to death. Well, today’s post is not about them. We believe that it’s always important to show the good examples out there and follow their lead. We admit it, it was pretty hard to dig out the good PowerPoint presentation examples from the mass. We’ve added our opinion on each piece and why we believe it’s worthy of being included in this collection. Let’s begin!

You may be interested in  The Best Free PowerPoint Templates to Download in 2022

1. The Sketchnote Mini-Workshop by Mike Rohde

An eye-catchy PowerPoint presentation example whose content is fully hand-written. What we love about this design, is the high personalization level that is achieved via handwriting. It almost feels like the author is drawing and writing in front of the viewers’ eyes. A digital presentation that conveys a physical feeling.

2. 10 Ways to Spread The Love in The Office by Elodie A.

The following presentation is a real eye candy. We can’t help it, the cartoon style lives in our hearts. An incredibly appealing PowerPoint presentation that brings positive vibes and a good mood through vibrant cartoon illustrations. It gets bonus points for the usage of bullet points and little text.

3. The Great State of Design with CSS Grid Layout and Friends by Stacy Kvernmo

A presentation that tells a story is always a good example that everyone should follow. This PowerPoint presentation has a lot of slides that tell different mini-stories. The way they are depicted is really engaging – they almost look like a sequence of frames that make up a video. This technique really nails the viewers’ attention.

4. We live in a VUCA world by Little Dragon Films

A classy design of a PowerPoint presentation example – a dark theme and white font on top with just a single color accent – red. Such designs are really suitable for serious topics like this one. To soften the contrast between the black background and white font, the author has used a gradient on the background which gives the illusion of soft light in the middle of the design.

5. 2017 Marketing Predictions—Marketo by Marketo

A design that was made over a year ago but it’s still really trendy. In the following PowerPoint presentation example, we can see the combination of 3D shapes, beautiful hand-written fonts, negative space techniques, and more. The overall feeling is of futuristic design. Moreover, they used the color of 2018 – Ultra Violet for their color scheme. Maybe, they did predict the future after all.

6. 10 Ways Your Boss Kills Employee Motivation by Officevibe

Who doesn’t like to see a familiar face? We know your audience does! It’s proven that if you show a familiar face to your viewers, you nail their attention and boost their engagement level. This is the technique used in the following PowePoint presentation. Moreover, the inner slides of the presentation are also cartoons with big conceptual illustrations and little text. The formula for a really good presentation.

7. How to Successfully Run a Remote Team from Weekdone.com

We haven’t really seen many PowerPoint presentation examples with top-view illustrations. The following presentation really reminded us that when presenting to an audience, you should always think: How to make your design stand out from the rest? Well, this one really caught our eye. In addition, we love the bright colors, geometric shapes, and overall flat feeling, all of which are among the graphic design trends for 2022 .

8. SXSW 2018 – Top Trends by Matteo Sarzana

People love visuals and this is an undeniable fact. The whole PowerPoint presentation is built on high-quality photos, each including a little tagline in the middle. We love the consistency, we love the factor of surprise, and we love the high engagement level this presentation creates. Just make sure to back up such presentation type with a good speech!

9. How to study effectively? by sadraus

Semi-transparent overlays, geometric shapes, a video inside… Everything about this PowerPoint presentation screams “modern”. The grayscale coloring is accompanied by a fresh green color accent. The choice of images clearly suggests that the target audience is young people. The overall feeling that we get from this PowerPoint presentation – is youthful and modern.

10. Study: The Future of VR, AR, and Self-Driving Cars by LinkedIn

A presentation about the future should look futuristic, right? The following PowerPoint presentation example is proof that you should always connect the subject of your presentation to its design. Everything in this presentation speaks of futuristic: the choice of fonts, colors, effects, and even some elements look like holograms from the future.

11. 9 things I’ve learned about SaaS by Christoph Janz

A PowerPoint presentation example created in a consistent style by using a blue theme. Why did we include this presentation? We love the fact that the author has shown an alternation of text and visuals (from slides 7 to 22). This technique is proven to hold the attention of the viewer. Moreover, the way the graphics are presented (on a napkin) draws the interest even more.

12. How To Achieve Something Extraordinary In Life by Sultan Suleman Chaudhry

A PowerPoint presentation example that shows consistency and style by using a strict color scheme: orange, beige, and deep blue. Orange and blue are one of the most popular contrasting combinations widely used in all kinds of designs. If you are not sure what colors to go with, simply choose a tested color scheme.

13. New trends to look out for 2018 winter season by FemmeConnection

Geometric shapes and negative space techniques are among the  graphic design trends for 2018  which is why we see them often in PowerPoint presentation examples and other designs. In the following presentation, we can see a collection of women’s clothes presented in a very engaging way with the help of rounded geometric shapes, negative space technique, and the color pink.

14. Fear of Failure by Sultan Suleman Chaudhry

Speaking of the usage of geometric elements in the presentation’s design, let’s see another example. An elegant design decorated with circles, triangles, and more geometric details. What else we love about this presentation is that it only has one color accent – light yellow which looks classy and pleasant for the eye.

15. The Three Lies About Your Age by Sean Si

A great choice of fonts, beautiful semi-transparent geometric elements, and trendy futuristic colors. This is one of the PowerPoint presentation examples that we absolutely love. The story is engaging and the design is extremely appealing – a combination that keeps the viewers’ eyes on the screen from the beginning till the end.

16. Secrets to a Great Team by Elodie A.

Bright, fun, using lots of illustrations and cartoon characters – definitely our kind of PowerPoint presentation. Why do we love it so much? Well, cartoons are real ice-breakers between you and your audience. Moreover, cartoon characters are easier to relate to than a real human face. If you need to connect on a deeper level with your audience, this is your kind of presentation!

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17. How to Build a Dynamic Social Media Plan by Post Planner

A great presentation PowerPoint example with watercolor illustrations and backgrounds that look hand-drawn. We also see semi-transparent colorful overlays, high-quality conceptual photos, and great, useful content. What more would you want from a presentation, right?

We always love to hear your opinion about stuff. So, what do you think of these PowerPoint presentation examples? Do you think that you’ve created a presentation better than these? We’d love to see your own creations in the comments below if you want to share them with us.

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Iveta Pavlova

Iveta is a passionate writer at GraphicMama who has been writing for the brand ever since the blog was launched. She keeps her focus on inspiring people and giving insight on topics like graphic design, illustrations, education, business, marketing, and more.

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Some presentations are better than others. They may have gorgeous designs. Others have insanely actionable takeaways. Some just give down-to-earth advice. But the best presentations represent all three.

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And if you're looking to get started making your own presentation, why not learn from the best of the best?

To help you kick your own presentations up a notch, we've curated 20 awesome PowerPoint and SlideShare decks below.

What Good Presents Have in Common

Best PowerPoint Presentations

How to create a presentation.

When you're clicking through the presentations below, notice how they weave an interesting story through the format, design their slides, and make their presentations interactive with features exclusive to the platform on which they were created.

These are all crucial elements to making an awesome presentation — ones that you can certainly adapt and apply to your own with the right approach.

Even better — you may just learn something new about marketing while you're at it.

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What do good presentations have in common

The best presenters rehearse the material for smooth delivery, use eye contact, and engage their audience. You’ll also find great slides and a strong storyline.

Here are five elements you’ll find in every great digital presentation .

The presentation is highly relevant to the audience.

The best way to engage your audience is to talk about things that matter to them. By choosing topics that are genuinely interesting, solve their problems, answer their questions, or offer actionable ideas, you’re on the right track for a great presentation.

The icing on the cake? Having great titles. Your slide titles should pique people’s interest and curiosity while clearly stating the topic so your audience can decide if it’s relevant.

The presentation has a clear objective.

People sitting in on a presentation should have a reasonably clear idea of what you’re covering.

Whatever the topic, your slides and commentary should clearly relate to your key takeaways.

The presentation follows an organized storyline.

While closely related to the item above, your slides should tell a story that your audience can follow, with a beginning, a middle, and an end.

By following the key elements of storytelling, it’s much easier to demonstrate the point you’re leading towards.

The audience understands the next steps.

Defining the action you want your audience to take at the conclusion of your presentation and offering a compelling reason to do so helps them understand and follow your ideal course of action.

While this is often a call to action, it can also be a thought-provoking question or a list of key takeaways.

The audiences leave with contact information and/or resources.

Often, your audience wants to dive deeper into your material or topic. Offering contact information or additional resources helps listeners find what they need, whether it’s a conversation with you or a link to more information.

  • Less is more.
  • Keep text to a minimum.
  • Rethink visuals.
  • Incorporate multimedia.

Now that you know what to look for in a great slide deck, let’s dive in and explain how you can create your own. Follow these four guidelines for the best results.

1. Less is more.

Keep your slides simple when delivering a presentation to an audience in-person. You want the focus to be on the message, rather than just the slides themselves. Keep the slides on-topic but simple enough that people can still pay attention to what you're saying.

Remember, your visuals and text support your message. The true power is in your delivery.

2. Keep text to a minimum.

One way to accomplish the aforementioned simplicity is to reduce the amount of text in your presentation. Too much text can leave your audience overwhelmed. They’ll be preoccupied with reading your slides instead of listening.

Instead of large amounts of text, think about fewer words in a bigger font. This will help your audience up close and in the back of the room read your slides.

3. Rethink visuals.

People recall information better when it’s paired with images (as opposed to text). When you reduce the amount of text in your slides, you'll need compelling visuals to support the message you're delivering to your audience.

That doesn't mean you can just throw some nice-looking photos onto your deck and move on. Like any other content strategy, the visual elements of your presentation need to be strategic and relevant. We’ll discuss different types of visuals, and their best practices, below.

Slideshare Presentation template

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While PowerPoint templates have come a long way since the program was first unveiled to the world, chances are, they're still commonly used.

To make your presentation unique, choose a theme that your audience hasn't seen dozens of times before — one that matches your brand and complements the topic you're speaking about.

Sometimes, it pays to look at presentation platforms other than PowerPoint to find templates, like Prezi.

There are also many visual content design sites that offer customizable templates that you can adapt for your own brand and topic, like Canva. In fact, in addition to templates, Canva also offers its very own platform for building presentations from scratch .

Additionally, you can also take a look at Venngage's free presentation maker for more professionally designed templates, icons, and high-quality stock photos that you can use right away.

Charts and Graphs

good presentation examples, charts and graphs

Image Source

One of the best ways to support the message you're delivering in your presentation is by including data and statistics. That's where charts and graphs come in: They provide a colorful and engaging way to present the details that support your point.

That said, make sure they fit in with the rest of your presentation's visual theme. Otherwise, your data points can distract the audience from what you're talking about, rather than enhancing it.

Color Theme

There's been some research on the way color can influence our emotions, especially when used in marketing.

While the goal of your presentation may not necessarily be to make a sale, you might be trying to invoke certain feelings or impressions, which a strategic use of color can help you do.

Check out Coschedule's guide on the psychology of color in marketing, which highlights the ways different tones, shades, and combinations can influence purchasing decisions.

When you include text, you want it to be easy to read and interpret. If you include text that's too small or dense to easily read, participants become too focused on trying to decipher it to pay attention to what you're saying.

That's why the designers at Visage recommend choosing Sans Serif fonts that opt for "legibility over fun," noting that text should not only be big enough for people in the back of the room to read but also presented in the right color to maintain visibility over your background.

Image Quality

Incorporating this fabulous visual content into your presentation will go to waste if the images are low-quality. Make sure your photos and other visual assets are high-resolution enough to be crisp and clear when displayed on a huge presentation screen.

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Tell us a little about yourself below to gain access today., 4. incorporate multimedia..

There's a reason why we love examples. You can give out the best advice available, but sometimes, in order to believe it, people need to see it in practice.

Multimedia is one way to achieve that — in a manner that can also capture and maintain your audience's attention.

A simple Google search for " music in presentations " yields enough soundtrack results to suggest that it's a unique way of engaging your audience, or at least creating a welcoming atmosphere before and after you speak.

Within the presentation itself, video serves as valuable visual content to keep your audience engaged. After all, 43% of people want to see more video content from marketers .

Video helps to illustrate and explain theories in practice in a way that the spoken word or photographs can't do alone.

Every item on this list meets the criteria for a great PowerPoint presentation. As you peruse these examples, take inspiration from our favorites and use what you learn to create your best presentation yet.

1. ChatGPT What It Is and How Writers Can Use It by Ads

The presentation below explains what ChatGPT is and all of its functionality, all with the goal of making the writing process easy.

What we love: This presentation maintains a limited color palette. The designer makes use of bold white text over a blue background to call out important headings. Key definitions are centered in white space, allowing these sections to naturally catch the viewer’s eye.

2 . How Google Works by Eric Schmid

Ever wonder what it's actually like to work at Google? The presentation below from Eric Schmidt (Alphabet, Inc.'s Executive Chairman and ex-CEO of Google) could clue you in.

This presentation outlines some of the top lessons he and his team have learned from running and hiring at one of the top companies in the world. Besides giving you a peek behind the scenes, Schmidt inspires you to make changes to the way your business runs.

What we love: This presentation has minimalist slides that balance simple illustrations with short text. Viewers can consume information quickly. Just as valuable, Schmidt ends with a thought-provoking question and information about where to go for more information.

3. Fix Your Really Bad PowerPoint by Slide Comet

This presentation has some awesome takeaways we all could learn from. Even if you're following all the tips in this presentation (inspired by Seth Godin's ebook), you can surely be inspired by its expert copy and design.

Seth Godin is arguably one of the greatest marketing minds of our time, so a presentation based on his book had to achieve high marks. In addition to the compelling design, the simplicity of the text stands out, making it easy for viewers to follow along.

What we love: This presentation example is best for understanding principles of great design and organization, while simultaneously teaching you how to create better slides.

4. 2022 Women in the Workplace Briefing by McKinsey & Compan

This presentation outlines the key findings from McKinsey’s 2022 research on women in the workplace. Focusing on original data, the slides below use a variety of graphs and visual representations to show how the expectations women face at work have changed over time.

Pro tip: If your presentation focuses on original research, use multiple types of graphs to show your finding. Only using bar graphs or pie charts can be tedious. Using many forms of data analysis will keep your presentation engaging.

5. Email Marketing Trends by Gabriel Blanche

Most marketers are looking to grow, but sometimes they can get stuck making incremental improvements. To help you get unstuck, Gabriel Blanchet shares trends to keep an eye out for.

What we love: These slides use a bright color pallet and use clean flow charts to present information. Best of all, it drives action by explaining each trend and explaining why it works.

6. Digital Strategy 101 by Bud Caddel

Even though this presentation is almost 100 slides long, its content is pure gold. Caddell answers some of the biggest FAQs about digital strategy in a very accessible way.

The reason his slides are so straightforward is because of the way he's laid them out. He's really adept at making "animated" slides that explain his story — something we all should learn how to do.

What we love: In the first few slides, Caddell lays out his objective and explains exactly what the presentation will cover. Viewers instantly understand what they’re going to get out of the presentation.

7. A Product Manager's Job by Josh Elma

Product managers are the backbone of every new initiative. These slides from Josh Elman describe what the role actually entails on a daily basis.

This presentation uses limited text in big font to drive home the highlights of the role. Plus, Elman starts off by discussing brands he’s worked with in the past, giving his presentation credibility.

What we love: Elman’s slides have a consistent color. By adding a blue filter to images, each slide in the presentation feels cohesive.

8. SEO, PPC, and AI in 2023 and Beyond by Lily Ra

Smart designers choose a consistent theme for their presentations. In this presentation, Lily Ray and her co-presenter pull from the world of science fiction.

When discussing AI and the future of marketing, they playfully evoke imagery reminiscent of Blade Runner or Ghost in the Shell.

Pro tip: Picking a theme with cinematic imagery will help you stand out in a sea of corporate clipart.

9. The HubSpot Culture Code by HubSpot CTO Dharmesh Sha

Not to toot our own horn, but this presentation has been one of our most successful. The secret? Dharmesh chooses a central theme, the acronym HEART (Humble, Empathetic, Adaptable, Remarkable, and Transparent).

This simple phrase provides a concise framing of our company’s values, as well as a central message for the presentation. Plus, heart icons in the presentation make the connection clear.

Pro tip: Consider adding a theme or acronym that ties your presentation together.

10. How I Got 2.5 Million Views on SlideShare by Nick Deme

Feeling inspired to create a SlideShare of your own? Make sure you flip through Nick Demey's presentation first. He shares some tried-and-true tips for creating awesome presentations that rack up tons of views.

Here’s what works: right off the bat, Demey tells you how to get in touch with him. He’s already successful, so if someone wanted to reach out directly to his agency, they don’t have to wait until the end to connect with him.

11. Intro to Azure Data Platform by Karen Lope

Making technical information easy to digest is a formidable challenge, especially in a slide deck. Karen Lopez tackles the challenge in her slide deck. Her presentation makes use of tables and flowcharts — creating clear visual representations of complex technical ideas.

Pro tip: If you’re presenting on a complex process, find ways to explain each step using charts and infographics. A few images can help a greater portion of your audience understand what you do.

12. Insights from the 2022 Legal Trends Report by Clio

From a design perspective, your presentation should have imagery. However, these images don’t need to be photographs of a boring office. Consider something more abstract, like Clio has done below.

Each slide of the presentation includes simple objects, like triangles, rectangles, and circles. These shapes seamlessly integrate with the different charts and graphs in the presentation.

Pro tip: Instead of using cliche visuals, shapes, and patterns can give your presentation an artistic flair.

13. Displaying Data by Bipul Deb Nat

We admire this presentation for its exceptional display of data — now this post will explain how to do the same in your own presentations.

I also love how this presentation is concise and minimal, as it helps communicate a fairly advanced topic in an easy-to-understand way.

What works: This presentation example has a clear objective — showing the audience how to effectively display data. Because of that, the visuals here take center stage, expanding on the meaning of the text, which makes it easy to absorb the key takeaways from the presentation.

14. 2022 GWI's Social Report by GWI

In this presentation, Leticia Xavier shows the power of a limited color scheme. She uses different shapes of pink and purple to create contrast. All of the graphs, backgrounds, and images use different hues of the same colors.

When she breaks the color scheme, as she does on slide 12, the viewer’s attention is immediately recaptured.

Pro tip: If you’re worried about contrasting visuals, pick one or two colors. You can then choose different hues and tints of these colors to make your slides cohesive.

15. Digital 2023 Global Overview Report

If you’re looking for a dark color scheme to replicate, look no further. This slide deck from DataReportal uses a deep blue background throughout its presentation. Graphs are in bright yellows and greens, while the text is white.

Remember to keep a high level of contrast between your text and your background. This will make your slides easy to read.

Pro tip: If you’re going to present in person, consider your environment when choosing a color scheme. If the lights will be off in the room, a dark background will work for your slides. If everything will be bright, a light background with dark text will be easier to read.

16. How to Turn Wild Opinions into Traffic, Backlinks, and Social Proof by Animalz

good presentation example, animal

SEO’s changed a lot in the past two decades. Most of us are concerned with keeping up with the latest and greatest changes. This presentation walks through today’s marketing landscape, where everyone has both opinions and ways to express them.

What we love: This presentation uses emojis, a staple of the social media world, as a stand-in for bullet points. Smart presenters match design elements with their subject matter.

17. 5 Killer Ways to Design the Same Slide by Crispy Presentations

While keeping everything consistent can be good for branding, it can also prevent people from noticing the new content you’ve put together. This presentation shows you a few different ways you can design the same slide — all depending on what you want it to accomplish.

What we love: Everyone who sees the title instantly knows what they’re going to learn. It’s short, which makes it easy to consume in very little time.

18.   The HubSpot Customer Code by HubSpot CTO Dharmesh Shah

good presentation example, customer cod

When it comes to working with a company, it helps to set customer expectations and to clearly lay out your value proposition. HubSpot does both in the slide deck below. Instead of relying solely on product images, this presentation includes drawn images and lively colors.

Pro tip: Use bright colors for different words and phrases that you want to stand out. These will naturally catch your viewers’ eyes.

19.  ThinkNow Culture Report 2022 by ThinkNow

Thus far, we’ve seen slides that use neutral backgrounds that contrast with colorful charts and graphs. In this presentation, ThinkNow successfully subverts expectations.

The slides use colorful icons and accent colors in magenta and yellow. Meanwhile, graphs throughout the piece are made in black and white. This works well by creating high-contrast, easy-to-read visual representations.

Pro tip: Don’t be afraid of using classic color schemes like black and white. These simple colors can balance out loud accents.

20 . How to Gain a Massive Following on Instagram by Buffer

good presentation example, buffer

When choosing a presentation topic, find ways to hook your audience. For example, this presentation from Buffer makes use of a numbered list. Listeners know exactly what they’ll get from the presentation and how far along in the presentation they are.

Pro tip : Keep your slides simple. Instead of choosing a text-heavy design, Buffer limits text on the slide just to each tip.

The best PowerPoint presentations have gorgeous designs, give insanely actionable takeaways, and provide down-to-earth advice.

Learn from the presentation examples above to create your own that represents all three.

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How To Make a Good Presentation [A Complete Guide]

By Krystle Wong , Jul 20, 2023

How to make a good presentation

A top-notch presentation possesses the power to drive action. From winning stakeholders over and conveying a powerful message to securing funding — your secret weapon lies within the realm of creating an effective presentation .  

Being an excellent presenter isn’t confined to the boardroom. Whether you’re delivering a presentation at work, pursuing an academic career, involved in a non-profit organization or even a student, nailing the presentation game is a game-changer.

In this article, I’ll cover the top qualities of compelling presentations and walk you through a step-by-step guide on how to give a good presentation. Here’s a little tip to kick things off: for a headstart, check out Venngage’s collection of free presentation templates . They are fully customizable, and the best part is you don’t need professional design skills to make them shine!

These valuable presentation tips cater to individuals from diverse professional backgrounds, encompassing business professionals, sales and marketing teams, educators, trainers, students, researchers, non-profit organizations, public speakers and presenters. 

No matter your field or role, these tips for presenting will equip you with the skills to deliver effective presentations that leave a lasting impression on any audience.

Click to jump ahead:

What are the 10 qualities of a good presentation?

Step-by-step guide on how to prepare an effective presentation, 9 effective techniques to deliver a memorable presentation, faqs on making a good presentation, how to create a presentation with venngage in 5 steps.

When it comes to giving an engaging presentation that leaves a lasting impression, it’s not just about the content — it’s also about how you deliver it. Wondering what makes a good presentation? Well, the best presentations I’ve seen consistently exhibit these 10 qualities:

1. Clear structure

No one likes to get lost in a maze of information. Organize your thoughts into a logical flow, complete with an introduction, main points and a solid conclusion. A structured presentation helps your audience follow along effortlessly, leaving them with a sense of satisfaction at the end.

Regardless of your presentation style , a quality presentation starts with a clear roadmap. Browse through Venngage’s template library and select a presentation template that aligns with your content and presentation goals. Here’s a good presentation example template with a logical layout that includes sections for the introduction, main points, supporting information and a conclusion: 

great presentation slides examples

2. Engaging opening

Hook your audience right from the start with an attention-grabbing statement, a fascinating question or maybe even a captivating anecdote. Set the stage for a killer presentation!

The opening moments of your presentation hold immense power – check out these 15 ways to start a presentation to set the stage and captivate your audience.

3. Relevant content

Make sure your content aligns with their interests and needs. Your audience is there for a reason, and that’s to get valuable insights. Avoid fluff and get straight to the point, your audience will be genuinely excited.

4. Effective visual aids

Picture this: a slide with walls of text and tiny charts, yawn! Visual aids should be just that—aiding your presentation. Opt for clear and visually appealing slides, engaging images and informative charts that add value and help reinforce your message.

With Venngage, visualizing data takes no effort at all. You can import data from CSV or Google Sheets seamlessly and create stunning charts, graphs and icon stories effortlessly to showcase your data in a captivating and impactful way.

great presentation slides examples

5. Clear and concise communication

Keep your language simple, and avoid jargon or complicated terms. Communicate your ideas clearly, so your audience can easily grasp and retain the information being conveyed. This can prevent confusion and enhance the overall effectiveness of the message. 

6. Engaging delivery

Spice up your presentation with a sprinkle of enthusiasm! Maintain eye contact, use expressive gestures and vary your tone of voice to keep your audience glued to the edge of their seats. A touch of charisma goes a long way!

7. Interaction and audience engagement

Turn your presentation into an interactive experience — encourage questions, foster discussions and maybe even throw in a fun activity. Engaged audiences are more likely to remember and embrace your message.

Transform your slides into an interactive presentation with Venngage’s dynamic features like pop-ups, clickable icons and animated elements. Engage your audience with interactive content that lets them explore and interact with your presentation for a truly immersive experience.

great presentation slides examples

8. Effective storytelling

Who doesn’t love a good story? Weaving relevant anecdotes, case studies or even a personal story into your presentation can captivate your audience and create a lasting impact. Stories build connections and make your message memorable.

A great presentation background is also essential as it sets the tone, creates visual interest and reinforces your message. Enhance the overall aesthetics of your presentation with these 15 presentation background examples and captivate your audience’s attention.

9. Well-timed pacing

Pace your presentation thoughtfully with well-designed presentation slides, neither rushing through nor dragging it out. Respect your audience’s time and ensure you cover all the essential points without losing their interest.

10. Strong conclusion

Last impressions linger! Summarize your main points and leave your audience with a clear takeaway. End your presentation with a bang , a call to action or an inspiring thought that resonates long after the conclusion.

In-person presentations aside, acing a virtual presentation is of paramount importance in today’s digital world. Check out this guide to learn how you can adapt your in-person presentations into virtual presentations . 

Peloton Pitch Deck - Conclusion

Preparing an effective presentation starts with laying a strong foundation that goes beyond just creating slides and notes. One of the quickest and best ways to make a presentation would be with the help of a good presentation software . 

Otherwise, let me walk you to how to prepare for a presentation step by step and unlock the secrets of crafting a professional presentation that sets you apart.

1. Understand the audience and their needs

Before you dive into preparing your masterpiece, take a moment to get to know your target audience. Tailor your presentation to meet their needs and expectations , and you’ll have them hooked from the start!

2. Conduct thorough research on the topic

Time to hit the books (or the internet)! Don’t skimp on the research with your presentation materials — dive deep into the subject matter and gather valuable insights . The more you know, the more confident you’ll feel in delivering your presentation.

3. Organize the content with a clear structure

No one wants to stumble through a chaotic mess of information. Outline your presentation with a clear and logical flow. Start with a captivating introduction, follow up with main points that build on each other and wrap it up with a powerful conclusion that leaves a lasting impression.

Delivering an effective business presentation hinges on captivating your audience, and Venngage’s professionally designed business presentation templates are tailor-made for this purpose. With thoughtfully structured layouts, these templates enhance your message’s clarity and coherence, ensuring a memorable and engaging experience for your audience members.

Don’t want to build your presentation layout from scratch? pick from these 5 foolproof presentation layout ideas that won’t go wrong. 

great presentation slides examples

4. Develop visually appealing and supportive visual aids

Spice up your presentation with eye-catching visuals! Create slides that complement your message, not overshadow it. Remember, a picture is worth a thousand words, but that doesn’t mean you need to overload your slides with text.

Well-chosen designs create a cohesive and professional look, capturing your audience’s attention and enhancing the overall effectiveness of your message. Here’s a list of carefully curated PowerPoint presentation templates and great background graphics that will significantly influence the visual appeal and engagement of your presentation.

5. Practice, practice and practice

Practice makes perfect — rehearse your presentation and arrive early to your presentation to help overcome stage fright. Familiarity with your material will boost your presentation skills and help you handle curveballs with ease.

6. Seek feedback and make necessary adjustments

Don’t be afraid to ask for help and seek feedback from friends and colleagues. Constructive criticism can help you identify blind spots and fine-tune your presentation to perfection.

With Venngage’s real-time collaboration feature , receiving feedback and editing your presentation is a seamless process. Group members can access and work on the presentation simultaneously and edit content side by side in real-time. Changes will be reflected immediately to the entire team, promoting seamless teamwork.

Venngage Real Time Collaboration

7. Prepare for potential technical or logistical issues

Prepare for the unexpected by checking your equipment, internet connection and any other potential hiccups. If you’re worried that you’ll miss out on any important points, you could always have note cards prepared. Remember to remain focused and rehearse potential answers to anticipated questions.

8. Fine-tune and polish your presentation

As the big day approaches, give your presentation one last shine. Review your talking points, practice how to present a presentation and make any final tweaks. Deep breaths — you’re on the brink of delivering a successful presentation!

In competitive environments, persuasive presentations set individuals and organizations apart. To brush up on your presentation skills, read these guides on how to make a persuasive presentation and tips to presenting effectively . 

great presentation slides examples

Whether you’re an experienced presenter or a novice, the right techniques will let your presentation skills soar to new heights!

From public speaking hacks to interactive elements and storytelling prowess, these 9 effective presentation techniques will empower you to leave a lasting impression on your audience and make your presentations unforgettable.

1. Confidence and positive body language

Positive body language instantly captivates your audience, making them believe in your message as much as you do. Strengthen your stage presence and own that stage like it’s your second home! Stand tall, shoulders back and exude confidence. 

2. Eye contact with the audience

Break down that invisible barrier and connect with your audience through their eyes. Maintaining eye contact when giving a presentation builds trust and shows that you’re present and engaged with them.

3. Effective use of hand gestures and movement

A little movement goes a long way! Emphasize key points with purposeful gestures and don’t be afraid to walk around the stage. Your energy will be contagious!

4. Utilize storytelling techniques

Weave the magic of storytelling into your presentation. Share relatable anecdotes, inspiring success stories or even personal experiences that tug at the heartstrings of your audience. Adjust your pitch, pace and volume to match the emotions and intensity of the story. Varying your speaking voice adds depth and enhances your stage presence.

great presentation slides examples

5. Incorporate multimedia elements

Spice up your presentation with a dash of visual pizzazz! Use slides, images and video clips to add depth and clarity to your message. Just remember, less is more—don’t overwhelm them with information overload. 

Turn your presentations into an interactive party! Involve your audience with questions, polls or group activities. When they actively participate, they become invested in your presentation’s success. Bring your design to life with animated elements. Venngage allows you to apply animations to icons, images and text to create dynamic and engaging visual content.

6. Utilize humor strategically

Laughter is the best medicine—and a fantastic presentation enhancer! A well-placed joke or lighthearted moment can break the ice and create a warm atmosphere , making your audience more receptive to your message.

7. Practice active listening and respond to feedback

Be attentive to your audience’s reactions and feedback. If they have questions or concerns, address them with genuine interest and respect. Your responsiveness builds rapport and shows that you genuinely care about their experience.

great presentation slides examples

8. Apply the 10-20-30 rule

Apply the 10-20-30 presentation rule and keep it short, sweet and impactful! Stick to ten slides, deliver your presentation within 20 minutes and use a 30-point font to ensure clarity and focus. Less is more, and your audience will thank you for it!

9. Implement the 5-5-5 rule

Simplicity is key. Limit each slide to five bullet points, with only five words per bullet point and allow each slide to remain visible for about five seconds. This rule keeps your presentation concise and prevents information overload.

Simple presentations are more engaging because they are easier to follow. Summarize your presentations and keep them simple with Venngage’s gallery of simple presentation templates and ensure that your message is delivered effectively across your audience.

great presentation slides examples

1. How to start a presentation?

To kick off your presentation effectively, begin with an attention-grabbing statement or a powerful quote. Introduce yourself, establish credibility and clearly state the purpose and relevance of your presentation.

2. How to end a presentation?

For a strong conclusion, summarize your talking points and key takeaways. End with a compelling call to action or a thought-provoking question and remember to thank your audience and invite any final questions or interactions.

3. How to make a presentation interactive?

To make your presentation interactive, encourage questions and discussion throughout your talk. Utilize multimedia elements like videos or images and consider including polls, quizzes or group activities to actively involve your audience.

In need of inspiration for your next presentation? I’ve got your back! Pick from these 120+ presentation ideas, topics and examples to get started. 

Creating a stunning presentation with Venngage is a breeze with our user-friendly drag-and-drop editor and professionally designed templates for all your communication needs. 

Here’s how to make a presentation in just 5 simple steps with the help of Venngage:

Step 1: Sign up for Venngage for free using your email, Gmail or Facebook account or simply log in to access your account. 

Step 2: Pick a design from our selection of free presentation templates (they’re all created by our expert in-house designers).

Step 3: Make the template your own by customizing it to fit your content and branding. With Venngage’s intuitive drag-and-drop editor, you can easily modify text, change colors and adjust the layout to create a unique and eye-catching design.

Step 4: Elevate your presentation by incorporating captivating visuals. You can upload your images or choose from Venngage’s vast library of high-quality photos, icons and illustrations. 

Step 5: Upgrade to a premium or business account to export your presentation in PDF and print it for in-person presentations or share it digitally for free!

By following these five simple steps, you’ll have a professionally designed and visually engaging presentation ready in no time. With Venngage’s user-friendly platform, your presentation is sure to make a lasting impression. So, let your creativity flow and get ready to shine in your next presentation!

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What It Takes to Give a Great Presentation

  • Carmine Gallo

great presentation slides examples

Five tips to set yourself apart.

Never underestimate the power of great communication. It can help you land the job of your dreams, attract investors to back your idea, or elevate your stature within your organization. But while there are plenty of good speakers in the world, you can set yourself apart out by being the person who can deliver something great over and over. Here are a few tips for business professionals who want to move from being good speakers to great ones: be concise (the fewer words, the better); never use bullet points (photos and images paired together are more memorable); don’t underestimate the power of your voice (raise and lower it for emphasis); give your audience something extra (unexpected moments will grab their attention); rehearse (the best speakers are the best because they practice — a lot).

I was sitting across the table from a Silicon Valley CEO who had pioneered a technology that touches many of our lives — the flash memory that stores data on smartphones, digital cameras, and computers. He was a frequent guest on CNBC and had been delivering business presentations for at least 20 years before we met. And yet, the CEO wanted to sharpen his public speaking skills.

great presentation slides examples

  • Carmine Gallo is a Harvard University instructor, keynote speaker, and author of 10 books translated into 40 languages. Gallo is the author of The Bezos Blueprint: Communication Secrets of the World’s Greatest Salesman  (St. Martin’s Press).

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The Best And Worst PowerPoint Presentation Examples

Who wouldn’t appreciate a PowerPoint presentation that is eye-catching and easy to understand? With the best and worst PowerPoint presentation examples below, you’ll know what makes a good PowerPoint presentation and what makes a bad one.

The Best And Worst PowerPoint Presentation Examples

Engaging presentations are the lifeblood of effective communication in today’s information-driven world. Whether you’re in a boardroom pitching a new idea, standing in front of a classroom of curious learners, or delivering a keyote speech to an interested investor, the ability to create and deliver engaging presentations is a skill that can truly make or break your message. 

Various elements contribute to making a presentation good or bad, from compelling visuals to persuasive delivery; these factors collectively influence how your ideas are received and remembered. So, in this article, we will look at some of the good and bad presentation examples to help you transform your presentations and make them more engaging.

Main Differences Between Good V/S Bad PowerPoint Slides

Knowing the difference between the best and worst PowerPoint presentations is vital for creating engaging presentations.

What Makes A Good PowerPoint Presentation?

Have you ever wondered how you differentiate between a good design v/s bad design PPT? In this section, we’ll look at some examples of making PowerPoint presentations that inspire and engage the audience. Look at what’s behind the slides that stick in mind long after the projector is turned off:

  • Less text, more impact
  • Choose a color scheme that works
  • Proper balance of animation and texts
  • Logical flow of information
  • Context-relevant graphics or illustrations

READ MORE: The Golden Rules for Impactful Presentations 

1. Less Text, More Impact

Imagine your presentation as a visual storybook. Less text on each slide means your audience can focus on your story, not squint at paragraphs. Use striking images or a single powerful phrase to grab attention. It makes your presentation look impressive and helps people remember the article’s key points. Keeping about 30 words per slide or 6-8 lines in your presentation will help maintain a proper flow of words and pictures, resulting in a fluid presentation.

Best PPT Presentation Example-Limited Text

2. Choose A Color Scheme That Works

You don’t need to be an artist to pick the right colors. A good presentation uses colors that work together nicely. Choosing harmonizing colors can guide the audience to focus on important information. Choose colors that look good together and don’t hurt the eyes. Microsoft Office’s color schemes can save the day if you’re short on ideas. Avoid using light colors on a dark background and vice versa.

Best PPT Presentation Example - Cohesive Color Pallet

3. Proper Balance Of Animation And Texts

Animations and transitions can be like party crashers in your presentation if not used wisely. They might steal the show from your message. A top-notch presentation keeps both animations and texts in check, ensuring they don’t overpower each other. However, don’t ditch them altogether! Use transitions and animations only to highlight key points. For example, make bullet points appear individually instead of all at once. It keeps your audience focused.

READ MORE: How to add animation in PowerPoint?  

4. Logical Flow Of Information

Think of your presentation as a road trip. Imagine if your GPS gave you all mixed up directions. Chaos, right? Similarly, your slides need a logical order and a roadmap. Maintaining the logical flow of your slides helps the audience follow the information easily. A logical flow makes your message clear and easy to remember. It’s like telling a great story with a beginning, middle, and end.

EXPLORE: Flowchart PowerPoint Templates

Example of Good PowerPoint Presentation- FlowChart

5. Context-Relevant Graphics Or Illustrations

A picture speaks volumes. Our brains love visuals. Using context-related graphs, photos, and illustrations that complement your slides can amp up important pointers and keep your audience engaged during the presentation. However, while presenting, make sure to explain why a graphic or a picture is there. Explaining the graphics verbally makes your message crystal clear and memorable.

Good PowerPoint Slide Example - Illustrations

EXPLORE: Want to create stunning presentations? Check out our presentation services !

A PowerPoint presentation shall excel in these aspects of making it engaging, informative, and memorable. These good PowerPoint presentation examples could help you make a better PPT in one or more areas, not leaving the audience disengaged or confused. 

While it’s important to look at good presentation examples, it’s equally important to avoid mistakes that can turn your presentation dull.

What Makes A Bad PowerPoint Presentation?

Ever been in a room with a presentation that made you want to escape through the nearest exit? We’ve all been there! In this section, we’ll highlight some common mistakes that turn a good presentation into a dull one. With many examples of good and bad PowerPoint slides on the internet, we have listed some bad examples that show the ‘DON’Ts’ and ‘AVOID AT ALL COSTS’ of PowerPoint mistakes:

  • Image behind the text
  • Using only bullet points and no paragraphs
  • Having no symmetry in texts and pointers
  • Being too minimal
  • Keeping text too small

1. Image Behind The Text

Anyone who considered utilizing an image as a background most likely missed the memo. Text and images simply do not work together. One of the worst PowerPoint presentation examples is text overlaid on an image. Keeping the image in the background complicates understanding the text, and the main image should be clarified. Finding a text color that shines out in the background is nearly tough because all of those colors merely draw your attention away from the words. To avoid this calamity, avoid utilizing photos as slide backgrounds when you have text to highlight.

EXPLORE: Best PowerPoint Backgrounds Collection

Really Bad PowerPoint Slides- Invisible Text

2. Using Only Bullet Points And No Paragraphs

To make a presentation audience-friendly, reducing paragraphs to bullet points is a wise choice. However, it is critical to emphasize that this is more than simply putting only bullet points and leaving out all paragraphs. Using 5-8 bullet points is ideal for a slide. If the text size shrinks to 12 or 10 points, you’ve written a lot. Lengthy bullet points tend to bore the audience; some might even think of them as paragraphs.

Ugly PowerPoint Presentation- Just Bullets and No Paragraphs

3. Having No Symmetry In Texts And Pointers

A lack of balance or alignment between textual material and supporting visual elements, such as arrows, bullets, etc., can make your presentations appear unpleasant. When text and pointers are strewn about, it’s difficult for the audience to follow a logical flow of information; a common bad PowerPoint slide example to avoid at any cost. Your audience will be obsessed with deciphering the relationship between the text and graphics if your presentation needs more harmony.

Bad PowerPoint Presentation- No Symmetry

4. Being Too Minimal

Being too minimalistic is as bad as overdoing it. Not having the required text on slides or keeping them blank makes them dull and non-engaging. You don’t need a color explosion or too many texts, but bringing some life to your slides is always a good idea. Using pre-made PowerPoint templates is a good idea to keep your content balanced; however, it is best not to leave blank spaces. A blank slide with no colors or text might give the impression of minimal effort. Strive for a balanced approach to keep your audience engaged and awake.

EXPLORE: 40,000+ PowerPoint Templates and Google Slides Themes

Bad PowerPoint Slides- Too Much Minimalism

5. Keeping Text Too Small

Another thing to avoid is making your font size too tiny, almost like the size of a peanut. The size of the font is extremely important in any presentation. Think of it like trying to enjoy a beautiful scenic view through a tiny keyhole – not very enjoyable, is it? It’s the same with your PowerPoint. Your slides can be perfect with great colors, and graphics, but it’s a bummer if your audience can’t read them. A simple trick is to stand at the back of the room where you’ll present. If you can read the font comfortably, then you should be fine!

READ MORE: Best Presentation Fonts

Worst PowerPoint Presentations- So Small Font

A bad PowerPoint presentation will dismiss all your efforts and disengage your audience. To look more, avoid these bad PowerPoint presentation examples at any cost while making your next presentation.

We have carefully curated a visual appearance of how your PowerPoint presentations change by following the aforementioned points.

A good PowerPoint presentation is a balance – not too much, not too little. It’s about enhancing your message, not taking the spotlight away from you. However, striking that balance requires a lot of practice and trial and error.

You can always opt for presentation design services , like SlideUpLift. It gives you the advantage and access to presentation specialists. We design visually appealing presentations, with modern design elements, graphics, and illustrations; maintaining a perfect balance of every element. 

Whether you want to customize your slides completely or just tailor the color or font, we ensure that your brand or personal style always reflects in your presentation. 

Explore from our collection of 40,000+ PowerPoint templates and Google Slides themes. Utilize our presentation design services to create stunning PPTs. Give us a try with our custom-slides service , or schedule a call with us to know more!

What is the biggest difference between the best and worst PowerPoint presentations?

A good PowerPoint presentation effectively communicates its message, engages the audience, and uses visuals, layout, and content in a clear and compelling manner. In contrast, a bad PPT has cluttered slides, too much text, poor design choices, or distracting elements that hinder understanding.

How can I avoid making a bad PowerPoint presentation?

To avoid creating a bad PowerPoint presentation, focus on simplicity, use visuals wisely, keep text concise, maintain a logical flow, use appropriate fonts and colors, and avoid excessive animations or irrelevant content. Seek feedback from peers or experts to improve your overall presentation.

What role do visuals play in differentiating a good design v/s bad design PPT?

In a good presentation, visuals support and clarify key points. While in a bad one, they may be excessive, distracting, or irrelevant, overshadowing the main message.

How important is the audience's experience in determining the quality of a PowerPoint presentation?

The audience’s experience is essential in evaluating a presentation. A good PPT keeps the audience engaged and attentive compared to a bad PPT, which leads to disengagement and confusion.

How can I fix my bad PowerPoint presentation?

You can fix your PowerPoint presentation by opting SlideUpLift as your presentation buddy. With over 40,000+ PowerPoint Templates and Google Slides Themes to explore, you can choose what’s best for you. In case you have very specific presentation needs, you can opt for their presentation design services or custom slide service to create stunning PPTs. Schedule a call to know more.

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Home Blog Presentation Ideas How to Start a Presentation: 5 Strong Opening Slides and 12 Tricks To Test

How to Start a Presentation: 5 Strong Opening Slides and 12 Tricks To Test

Cover image of a How to Start a Presentation article with an illustration of a presenter giving a speech.

Knowing how to start a presentation is crucial: if you fail to capture the audience’s attention right off the bat, your entire presentation will flop. Few listeners will stick with you to the end and retain what you have told.

That is mildly unpleasant when you are doing an in-house presentation in front of your colleagues. But it can become utterly embarrassing when you present in front of larger audiences (e.g., at a conference) or worse – delivering a sales presentation to prospective customers.

Here is how most of us begin a presentation: give an awkward greeting, thank everyone for coming, clear our throats, tap the mic, and humbly start to mumble about our subject. The problem with such an opening performance? It effectively kills and buries even the best messages.

Table of Contents

  • The Classic Trick: Open a Presentation with an Introduction
  • Open a Presentation with a Hook
  • Begin with a Captivating Visual
  • Ask a “What if…” Question
  • Use the Word “Imagine”
  • Leverage The Curiosity Gap
  • The Power of Silence
  • Facts as Weapons of Communication
  • Fact vs. Myths
  • The Power of Music
  • Physical Activity
  • Acknowledging a Person

How to Start a PowerPoint Presentation The Right Way

Let’s say you have all of your presentation slides polished up (in case you don’t, check our quick & effective PowerPoint presentation design tips first). Your presentation has a clear storyline and agenda. Main ideas are broken into bite-sized statements for your slides and complemented with visuals. All you have left is to figure out how you begin presenting.

The best way is to appeal to and invoke certain emotions in your audience – curiosity, surprise, fear, or good old amusements. Also, it is recommended to present your main idea in the first 30 seconds of the presentation. And here’s how it’s done.

1. The Classic Trick: Open a Presentation with an Introduction

Bio Slide design for PowerPoint

When you don’t feel like reinventing the wheel, use a classic trick from the book – start with a quick personal introduction. Don’t want to sound as boring as everyone else with your humble “Hi, I’m John, the head of the Customer Support Department”? Great, because we are all about promoting effective presentation techniques (hint: using a dull welcome slide isn’t one of them).

Here’s how to introduce yourself in a presentation the right way.

a. Use a link-back memory formula

To ace a presentation, you need to connect with your audience. The best way to do so is by throwing in a simple story showing who you are, where you came from, and why your words matter.

The human brain loves a good story, and we are more inclined to listen and retain the information told this way. Besides, when we can relate to the narrator (or story hero), we create an emotional bond with them, and, again – become more receptive, and less skeptical of the information that is about to be delivered.

So here are your presentation introduction lines:

My name is Joanne, and I’m the Head of Marketing at company XYZ. Five years ago I was working as a waitress, earning $10/hour and collecting rejection letters from editors. About ten letters every week landed to my mailbox. You see, I love words, but decent publisher thought mine were good enough. Except for the restaurant owner. I was very good at up-selling and recommending dishes to the customers. My boss even bumped my salary to $15/hour as a token of appreciation for my skill. And this made me realize: I should ditch creative writing and focus on copywriting instead. After loads of trial and error back in the day, I learned how to write persuasive copy. I was no longer getting rejection letters. I was receiving thousands of emails saying that someone just bought another product from our company. My sales copy pages generated over $1,500,000 in revenue over last year. And I want to teach you how to do the same”

b. Test the Stereotype Formula

This one’s simple and effective as well. Introduce yourself by sharing an obvious stereotype about your profession. This cue will help you connect with your audience better, make them chuckle a bit, and set a lighter mood for the speech to follow.

Here’s how you can frame your intro:

“My name is ___, and I am a lead software engineer at our platform [Your Job Title]. And yes, I’m that nerdy type who never liked presenting in front of large groups of people. I would rather stay in my den and write code all day long. [Stereotype]. But hey, since I have mustered enough courage…let’s talk today about the new product features my team is about to release….”

After sharing a quick, self-deprecating line, you transition back to your topic, reinforcing the audience’s attention . Both of these formulas help you set the “mood” for your further presentation, so try using them interchangeably on different occasions.

2. Open a Presentation with a Hook

Wow your audience straight off the bat by sharing something they would not expect to hear. This may be one of the popular first-time presentation tips but don’t rush to discard it.

Because here’s the thing: psychologically , we are more inclined to pay attention whenever presented with an unexpected cue. When we know what will happen next – someone flips the switch, and lights turn on – we don’t really pay much attention to that action.

But when we don’t know what to expect next – e.g., someone flips the switch and a bell starts ringing – we are likely to pay more attention to what will happen next. The same goes for words: everyone loves stories with unpredictable twists. So begin your presentation with a PowerPoint introduction slide or a line that no one expects to hear.

Here are a few hook examples you can swipe:

a. Open with a provocative statement

It creates an instant jolt and makes the audience intrigued to hear what you are about to say next – pedal back, continue with the provocation, or do something else that they will not expect.

TED.com Jane McGonigal Ted Talk - This Game Will Give You 10 Years of Life

“You will live seven and a half minutes longer than you would have otherwise, just because you watched this talk.”

That’s how Jane McGonigal opens one of her TED talks . Shocking and intriguing, right?

b. Ask a rhetorical, thought-provoking question

Seasoned presenters know that one good practice is to ask a question at the beginning of a presentation to increase audience engagement. Rhetorical questions have a great persuasive effect – instead of answering aloud, your audience will silently start musing over it during your presentation. They aroused curiosity and motivated the audience to remain attentive, as they did want to learn your answer to this question.

To reinforce your message throughout the presentation, you can further use the Rhetorical Triangle Concept – a rhetorical approach to building a persuasive argument based on Aristotle’s teachings.

c. Use a bold number, factor stat

A clean slide with some mind-boggling stat makes an undeniably strong impact. Here are a few opening statement examples you can use along with your slide:

  • Shock them: “We are effectively wasting over $1.2 billion per year on producing clothes no one will ever purchase”
  • Create empathy: “Are you among the 20% of people with undiagnosed ADHD?”
  • Call to arms: “58% of marketing budgets are wasted due to poor landing page design. Let’s change this!”
  • Spark curiosity: “Did you know that companies who invested in speech recognition have seen a 13% increase in ROI within just 3 years?”

3. Begin with a Captivating Visual

Compelling visuals are the ABC of presentation design – use them strategically to make an interesting statement at the beginning and throughout your presentation. Your first presentation slide can be text-free. Communicate your idea with a visual instead – a photo, a chart, an infographic, or another graphics asset.

Visuals are a powerful medium for communication as our brain needs just 13 milliseconds to render what our eyes see, whereas text comprehension requires more cognitive effort.

Relevant images add additional aesthetic appeal to your deck, bolster the audience’s imagination, and make your key message instantly more memorable.

Here’s an intro slide example. You want to make a strong presentation introduction to global pollution.  Use the following slide to reinforce the statement you share:

Our Iceberg Is Melting Concept with Penguins in an Iceberg

“Seven of nine snow samples taken on land in Antarctica found chemicals known as PFAs, which are used in industrial products and can harm wildlife”

Source: Reuters

4. Ask a “What if…” Question

The “what if” combo carries massive power. It gives your audience a sense of what will happen if they choose to listen to you and follow your advice.  Here are a few presentations with starting sentences + slides to illustrate this option:

What if example with an Opening Slide for Presentation

Alternatively, you can work your way to this point using different questions:

  • Ask the audience about their “Why.” Why are they attending this event, or why do they find this topic relevant?
  • Use “How” as your question hook if you plan to introduce a potential solution to a problem.
  • If your presentation has a persuasion factor associated, use “When” as a question to trigger the interest of the audience on, for example, when they are planning to take action regarding the topic being presented (if we talk about an inspirational presentation).

What if technique analysis for a Financial topic

5. Use the Word “Imagine”

“Imagine,” “Picture This,” and “Think of” are better word choices for when you plan to begin your presentation with a quick story.

Our brain loves interacting with stories. In fact, a captivating story makes us more collaborative. Scientists have discovered that stories with tension during narrative make us:

  • Pay more attention,
  • Share emotions with the characters and even mimic the feelings and behaviors of those characters afterward.

That’s why good action movies often feel empowering and make us want to change the world too. By incorporating a good, persuasive story with a relatable hero, you can also create that “bond” with your audience and make them more perceptive to your pitch – donate money to support the cause; explore the solution you are offering, and so on.

6. Leverage The Curiosity Gap

The curiosity gap is another psychological trick frequently used by marketers to solicit more clicks, reads, and other interactions from the audience. In essence, it’s the trick you see behind all those clickbait, Buzzfeed-style headlines:

Curiosity Gap example clickbait Buzzfeed

Not everyone is a fan of such titles. But the truth is – they do the trick and instantly capture attention. The curiosity gap sparks our desire to dig deeper into the matter. We are explicitly told that we don’t know something important, and now we crave to change that. Curiosity is an incredibly strong driving force for action – think Eve, think Pandora’s Box.

So consider incorporating these attention grabbers for your presentation speech to shock the audience. You can open with one, or strategically weave them in the middle of your presentation when you feel like your audience is getting tired and may lose their focus.

Here’s how you can use the curiosity gap during your presentation:

  • Start telling a story, pause in the middle, and delay the conclusion of it.
  • Withhold the key information (e.g., the best solution to the problem you have described) for a bit – but not for too long, as this can reduce the initial curiosity.
  • Introduce an idea or concept and link it with an unexpected outcome or subject – this is the best opening for a presentation tip.

7. The Power of Silence

What would you do if you attended a presentation in which the speaker remains silent for 30 seconds after the presentation starts? Just the presenter, standing in front of the audience, in absolute silence.

Most likely, your mind starts racing with thoughts, expecting something of vital importance to be disclosed. The surprise factor with this effect is for us to acknowledge things we tend to take for granted.

It is a powerful resource to introduce a product or to start an inspirational presentation if followed by a fact.

8. Facts as Weapons of Communication

In some niches, using statistics as the icebreaker is the best method to retain the audience’s interest.

Say your presentation is about climate change. Why not introduce a not-so-common fact, such as the amount of wool that can be produced out of oceanic plastic waste per month? And since you have to base your introduction on facts, research manufacturers that work with Oceanic fabrics from recycled plastic bottles .

Using facts helps to build a better narrative, and also gives leverage to your presentation as you are speaking not just from emotional elements but from actually recorded data backed up by research.

9. Fact vs. Myths

Related to our previous point, we make quite an interesting speech if we contrast a fact vs. a myth in a non-conventional way: using a myth to question a well-accepted fact, then introducing a new point of view or theory, backed on sufficient research, that proves the fact wrong. This technique, when used in niches related to academia, can significantly increase the audience’s interest, and it will highlight your presentation as innovative.

Another approach is to debunk a myth using a fact. This contrast immediately piques interest because it promises to overturn commonly held beliefs, and people naturally find it compelling when their existing knowledge is put to the test. An example of this is when a nutritionist wishes to speak about how to lose weight via diet, and debunks the myth that all carbohydrates are “bad”.

10. The Power of Music

Think about a presentation that discusses the benefits of using alternative therapies to treat anxiety, reducing the need to rely on benzodiazepines. Rather than going technical and introducing facts, the presenter can play a soothing tune and invite the audience to follow an exercise that teaches how to practice breathing meditation . Perhaps, in less than 2 minutes, the presenter can accomplish the goal of exposing the advantages of this practice with a live case study fueled by the proper ambiance (due to the music played in the beginning).

11. Physical Activity

Let’s picture ourselves in an in-company presentation about workspace wellness. For this company, the sedentary lifestyle their employees engage in is a worrying factor, so they brought a personal trainer to coach the employees on a basic flexibility routine they can practice in 5 minutes after a couple of hours of desk time.

“Before we dive in, let’s all stand up for a moment.” This simple instruction breaks the ice and creates a moment of shared experience among the attendees. You could then lead them through a brief stretching routine, saying something like, “Let’s reach up high, and stretch out those muscles that get so tight sitting at our desks all day.” With this action, you’re not just talking about workplace wellness, you’re giving them a direct, personal experience of it.

This approach has several advantages. Firstly, it infuses energy into the room and increases the oxygen flow to the brain, potentially boosting the audience’s concentration and retention. Secondly, it sets a precedent that your presentation is not going to be a standard lecture, but rather an interactive experience. This can raise the level of anticipation for what’s to come, and make the presentation a topic for future conversation between coworkers.

12. Acknowledging a Person

How many times have you heard the phrase: “Before we begin, I’d like to dedicate a few words to …” . The speaker could be referring to a mentor figure, a prominent person in the local community, or a group of people who performed charity work or obtained a prize for their hard work and dedication. Whichever is the reason behind this, acknowledgment is a powerful force to use as a method of starting a presentation. It builds a connection with the audience, it speaks about your values and who you admire, and it can transmit what the conversation is going to be about based on who the acknowledged person is.

Closing Thoughts

Now you know how to start your presentation – you have the opening lines, you have the slides to use, and you can browse even more attractive PowerPoint presentation slides and templates on our website. Also, we recommend you visit our article on how to make a PowerPoint Presentation to get familiarized with the best tactics for professional presentation design and delivery, or if you need to save time preparing your presentation, we highly recommend you check our AI Presentation Maker to pair these concepts with cutting-edge slide design powered by AI.

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A generative AI reset: Rewiring to turn potential into value in 2024

It’s time for a generative AI (gen AI) reset. The initial enthusiasm and flurry of activity in 2023 is giving way to second thoughts and recalibrations as companies realize that capturing gen AI’s enormous potential value is harder than expected .

With 2024 shaping up to be the year for gen AI to prove its value, companies should keep in mind the hard lessons learned with digital and AI transformations: competitive advantage comes from building organizational and technological capabilities to broadly innovate, deploy, and improve solutions at scale—in effect, rewiring the business  for distributed digital and AI innovation.

About QuantumBlack, AI by McKinsey

QuantumBlack, McKinsey’s AI arm, helps companies transform using the power of technology, technical expertise, and industry experts. With thousands of practitioners at QuantumBlack (data engineers, data scientists, product managers, designers, and software engineers) and McKinsey (industry and domain experts), we are working to solve the world’s most important AI challenges. QuantumBlack Labs is our center of technology development and client innovation, which has been driving cutting-edge advancements and developments in AI through locations across the globe.

Companies looking to score early wins with gen AI should move quickly. But those hoping that gen AI offers a shortcut past the tough—and necessary—organizational surgery are likely to meet with disappointing results. Launching pilots is (relatively) easy; getting pilots to scale and create meaningful value is hard because they require a broad set of changes to the way work actually gets done.

Let’s briefly look at what this has meant for one Pacific region telecommunications company. The company hired a chief data and AI officer with a mandate to “enable the organization to create value with data and AI.” The chief data and AI officer worked with the business to develop the strategic vision and implement the road map for the use cases. After a scan of domains (that is, customer journeys or functions) and use case opportunities across the enterprise, leadership prioritized the home-servicing/maintenance domain to pilot and then scale as part of a larger sequencing of initiatives. They targeted, in particular, the development of a gen AI tool to help dispatchers and service operators better predict the types of calls and parts needed when servicing homes.

Leadership put in place cross-functional product teams with shared objectives and incentives to build the gen AI tool. As part of an effort to upskill the entire enterprise to better work with data and gen AI tools, they also set up a data and AI academy, which the dispatchers and service operators enrolled in as part of their training. To provide the technology and data underpinnings for gen AI, the chief data and AI officer also selected a large language model (LLM) and cloud provider that could meet the needs of the domain as well as serve other parts of the enterprise. The chief data and AI officer also oversaw the implementation of a data architecture so that the clean and reliable data (including service histories and inventory databases) needed to build the gen AI tool could be delivered quickly and responsibly.

Never just tech

Creating value beyond the hype

Let’s deliver on the promise of technology from strategy to scale.

Our book Rewired: The McKinsey Guide to Outcompeting in the Age of Digital and AI (Wiley, June 2023) provides a detailed manual on the six capabilities needed to deliver the kind of broad change that harnesses digital and AI technology. In this article, we will explore how to extend each of those capabilities to implement a successful gen AI program at scale. While recognizing that these are still early days and that there is much more to learn, our experience has shown that breaking open the gen AI opportunity requires companies to rewire how they work in the following ways.

Figure out where gen AI copilots can give you a real competitive advantage

The broad excitement around gen AI and its relative ease of use has led to a burst of experimentation across organizations. Most of these initiatives, however, won’t generate a competitive advantage. One bank, for example, bought tens of thousands of GitHub Copilot licenses, but since it didn’t have a clear sense of how to work with the technology, progress was slow. Another unfocused effort we often see is when companies move to incorporate gen AI into their customer service capabilities. Customer service is a commodity capability, not part of the core business, for most companies. While gen AI might help with productivity in such cases, it won’t create a competitive advantage.

To create competitive advantage, companies should first understand the difference between being a “taker” (a user of available tools, often via APIs and subscription services), a “shaper” (an integrator of available models with proprietary data), and a “maker” (a builder of LLMs). For now, the maker approach is too expensive for most companies, so the sweet spot for businesses is implementing a taker model for productivity improvements while building shaper applications for competitive advantage.

Much of gen AI’s near-term value is closely tied to its ability to help people do their current jobs better. In this way, gen AI tools act as copilots that work side by side with an employee, creating an initial block of code that a developer can adapt, for example, or drafting a requisition order for a new part that a maintenance worker in the field can review and submit (see sidebar “Copilot examples across three generative AI archetypes”). This means companies should be focusing on where copilot technology can have the biggest impact on their priority programs.

Copilot examples across three generative AI archetypes

  • “Taker” copilots help real estate customers sift through property options and find the most promising one, write code for a developer, and summarize investor transcripts.
  • “Shaper” copilots provide recommendations to sales reps for upselling customers by connecting generative AI tools to customer relationship management systems, financial systems, and customer behavior histories; create virtual assistants to personalize treatments for patients; and recommend solutions for maintenance workers based on historical data.
  • “Maker” copilots are foundation models that lab scientists at pharmaceutical companies can use to find and test new and better drugs more quickly.

Some industrial companies, for example, have identified maintenance as a critical domain for their business. Reviewing maintenance reports and spending time with workers on the front lines can help determine where a gen AI copilot could make a big difference, such as in identifying issues with equipment failures quickly and early on. A gen AI copilot can also help identify root causes of truck breakdowns and recommend resolutions much more quickly than usual, as well as act as an ongoing source for best practices or standard operating procedures.

The challenge with copilots is figuring out how to generate revenue from increased productivity. In the case of customer service centers, for example, companies can stop recruiting new agents and use attrition to potentially achieve real financial gains. Defining the plans for how to generate revenue from the increased productivity up front, therefore, is crucial to capturing the value.

Jessica Lamb and Gayatri Shenai

McKinsey Live Event: Unlocking the full value of gen AI

Join our colleagues Jessica Lamb and Gayatri Shenai on April 8, as they discuss how companies can navigate the ever-changing world of gen AI.

Upskill the talent you have but be clear about the gen-AI-specific skills you need

By now, most companies have a decent understanding of the technical gen AI skills they need, such as model fine-tuning, vector database administration, prompt engineering, and context engineering. In many cases, these are skills that you can train your existing workforce to develop. Those with existing AI and machine learning (ML) capabilities have a strong head start. Data engineers, for example, can learn multimodal processing and vector database management, MLOps (ML operations) engineers can extend their skills to LLMOps (LLM operations), and data scientists can develop prompt engineering, bias detection, and fine-tuning skills.

A sample of new generative AI skills needed

The following are examples of new skills needed for the successful deployment of generative AI tools:

  • data scientist:
  • prompt engineering
  • in-context learning
  • bias detection
  • pattern identification
  • reinforcement learning from human feedback
  • hyperparameter/large language model fine-tuning; transfer learning
  • data engineer:
  • data wrangling and data warehousing
  • data pipeline construction
  • multimodal processing
  • vector database management

The learning process can take two to three months to get to a decent level of competence because of the complexities in learning what various LLMs can and can’t do and how best to use them. The coders need to gain experience building software, testing, and validating answers, for example. It took one financial-services company three months to train its best data scientists to a high level of competence. While courses and documentation are available—many LLM providers have boot camps for developers—we have found that the most effective way to build capabilities at scale is through apprenticeship, training people to then train others, and building communities of practitioners. Rotating experts through teams to train others, scheduling regular sessions for people to share learnings, and hosting biweekly documentation review sessions are practices that have proven successful in building communities of practitioners (see sidebar “A sample of new generative AI skills needed”).

It’s important to bear in mind that successful gen AI skills are about more than coding proficiency. Our experience in developing our own gen AI platform, Lilli , showed us that the best gen AI technical talent has design skills to uncover where to focus solutions, contextual understanding to ensure the most relevant and high-quality answers are generated, collaboration skills to work well with knowledge experts (to test and validate answers and develop an appropriate curation approach), strong forensic skills to figure out causes of breakdowns (is the issue the data, the interpretation of the user’s intent, the quality of metadata on embeddings, or something else?), and anticipation skills to conceive of and plan for possible outcomes and to put the right kind of tracking into their code. A pure coder who doesn’t intrinsically have these skills may not be as useful a team member.

While current upskilling is largely based on a “learn on the job” approach, we see a rapid market emerging for people who have learned these skills over the past year. That skill growth is moving quickly. GitHub reported that developers were working on gen AI projects “in big numbers,” and that 65,000 public gen AI projects were created on its platform in 2023—a jump of almost 250 percent over the previous year. If your company is just starting its gen AI journey, you could consider hiring two or three senior engineers who have built a gen AI shaper product for their companies. This could greatly accelerate your efforts.

Form a centralized team to establish standards that enable responsible scaling

To ensure that all parts of the business can scale gen AI capabilities, centralizing competencies is a natural first move. The critical focus for this central team will be to develop and put in place protocols and standards to support scale, ensuring that teams can access models while also minimizing risk and containing costs. The team’s work could include, for example, procuring models and prescribing ways to access them, developing standards for data readiness, setting up approved prompt libraries, and allocating resources.

While developing Lilli, our team had its mind on scale when it created an open plug-in architecture and setting standards for how APIs should function and be built.  They developed standardized tooling and infrastructure where teams could securely experiment and access a GPT LLM , a gateway with preapproved APIs that teams could access, and a self-serve developer portal. Our goal is that this approach, over time, can help shift “Lilli as a product” (that a handful of teams use to build specific solutions) to “Lilli as a platform” (that teams across the enterprise can access to build other products).

For teams developing gen AI solutions, squad composition will be similar to AI teams but with data engineers and data scientists with gen AI experience and more contributors from risk management, compliance, and legal functions. The general idea of staffing squads with resources that are federated from the different expertise areas will not change, but the skill composition of a gen-AI-intensive squad will.

Set up the technology architecture to scale

Building a gen AI model is often relatively straightforward, but making it fully operational at scale is a different matter entirely. We’ve seen engineers build a basic chatbot in a week, but releasing a stable, accurate, and compliant version that scales can take four months. That’s why, our experience shows, the actual model costs may be less than 10 to 15 percent of the total costs of the solution.

Building for scale doesn’t mean building a new technology architecture. But it does mean focusing on a few core decisions that simplify and speed up processes without breaking the bank. Three such decisions stand out:

  • Focus on reusing your technology. Reusing code can increase the development speed of gen AI use cases by 30 to 50 percent. One good approach is simply creating a source for approved tools, code, and components. A financial-services company, for example, created a library of production-grade tools, which had been approved by both the security and legal teams, and made them available in a library for teams to use. More important is taking the time to identify and build those capabilities that are common across the most priority use cases. The same financial-services company, for example, identified three components that could be reused for more than 100 identified use cases. By building those first, they were able to generate a significant portion of the code base for all the identified use cases—essentially giving every application a big head start.
  • Focus the architecture on enabling efficient connections between gen AI models and internal systems. For gen AI models to work effectively in the shaper archetype, they need access to a business’s data and applications. Advances in integration and orchestration frameworks have significantly reduced the effort required to make those connections. But laying out what those integrations are and how to enable them is critical to ensure these models work efficiently and to avoid the complexity that creates technical debt  (the “tax” a company pays in terms of time and resources needed to redress existing technology issues). Chief information officers and chief technology officers can define reference architectures and integration standards for their organizations. Key elements should include a model hub, which contains trained and approved models that can be provisioned on demand; standard APIs that act as bridges connecting gen AI models to applications or data; and context management and caching, which speed up processing by providing models with relevant information from enterprise data sources.
  • Build up your testing and quality assurance capabilities. Our own experience building Lilli taught us to prioritize testing over development. Our team invested in not only developing testing protocols for each stage of development but also aligning the entire team so that, for example, it was clear who specifically needed to sign off on each stage of the process. This slowed down initial development but sped up the overall delivery pace and quality by cutting back on errors and the time needed to fix mistakes.

Ensure data quality and focus on unstructured data to fuel your models

The ability of a business to generate and scale value from gen AI models will depend on how well it takes advantage of its own data. As with technology, targeted upgrades to existing data architecture  are needed to maximize the future strategic benefits of gen AI:

  • Be targeted in ramping up your data quality and data augmentation efforts. While data quality has always been an important issue, the scale and scope of data that gen AI models can use—especially unstructured data—has made this issue much more consequential. For this reason, it’s critical to get the data foundations right, from clarifying decision rights to defining clear data processes to establishing taxonomies so models can access the data they need. The companies that do this well tie their data quality and augmentation efforts to the specific AI/gen AI application and use case—you don’t need this data foundation to extend to every corner of the enterprise. This could mean, for example, developing a new data repository for all equipment specifications and reported issues to better support maintenance copilot applications.
  • Understand what value is locked into your unstructured data. Most organizations have traditionally focused their data efforts on structured data (values that can be organized in tables, such as prices and features). But the real value from LLMs comes from their ability to work with unstructured data (for example, PowerPoint slides, videos, and text). Companies can map out which unstructured data sources are most valuable and establish metadata tagging standards so models can process the data and teams can find what they need (tagging is particularly important to help companies remove data from models as well, if necessary). Be creative in thinking about data opportunities. Some companies, for example, are interviewing senior employees as they retire and feeding that captured institutional knowledge into an LLM to help improve their copilot performance.
  • Optimize to lower costs at scale. There is often as much as a tenfold difference between what companies pay for data and what they could be paying if they optimized their data infrastructure and underlying costs. This issue often stems from companies scaling their proofs of concept without optimizing their data approach. Two costs generally stand out. One is storage costs arising from companies uploading terabytes of data into the cloud and wanting that data available 24/7. In practice, companies rarely need more than 10 percent of their data to have that level of availability, and accessing the rest over a 24- or 48-hour period is a much cheaper option. The other costs relate to computation with models that require on-call access to thousands of processors to run. This is especially the case when companies are building their own models (the maker archetype) but also when they are using pretrained models and running them with their own data and use cases (the shaper archetype). Companies could take a close look at how they can optimize computation costs on cloud platforms—for instance, putting some models in a queue to run when processors aren’t being used (such as when Americans go to bed and consumption of computing services like Netflix decreases) is a much cheaper option.

Build trust and reusability to drive adoption and scale

Because many people have concerns about gen AI, the bar on explaining how these tools work is much higher than for most solutions. People who use the tools want to know how they work, not just what they do. So it’s important to invest extra time and money to build trust by ensuring model accuracy and making it easy to check answers.

One insurance company, for example, created a gen AI tool to help manage claims. As part of the tool, it listed all the guardrails that had been put in place, and for each answer provided a link to the sentence or page of the relevant policy documents. The company also used an LLM to generate many variations of the same question to ensure answer consistency. These steps, among others, were critical to helping end users build trust in the tool.

Part of the training for maintenance teams using a gen AI tool should be to help them understand the limitations of models and how best to get the right answers. That includes teaching workers strategies to get to the best answer as fast as possible by starting with broad questions then narrowing them down. This provides the model with more context, and it also helps remove any bias of the people who might think they know the answer already. Having model interfaces that look and feel the same as existing tools also helps users feel less pressured to learn something new each time a new application is introduced.

Getting to scale means that businesses will need to stop building one-off solutions that are hard to use for other similar use cases. One global energy and materials company, for example, has established ease of reuse as a key requirement for all gen AI models, and has found in early iterations that 50 to 60 percent of its components can be reused. This means setting standards for developing gen AI assets (for example, prompts and context) that can be easily reused for other cases.

While many of the risk issues relating to gen AI are evolutions of discussions that were already brewing—for instance, data privacy, security, bias risk, job displacement, and intellectual property protection—gen AI has greatly expanded that risk landscape. Just 21 percent of companies reporting AI adoption say they have established policies governing employees’ use of gen AI technologies.

Similarly, a set of tests for AI/gen AI solutions should be established to demonstrate that data privacy, debiasing, and intellectual property protection are respected. Some organizations, in fact, are proposing to release models accompanied with documentation that details their performance characteristics. Documenting your decisions and rationales can be particularly helpful in conversations with regulators.

In some ways, this article is premature—so much is changing that we’ll likely have a profoundly different understanding of gen AI and its capabilities in a year’s time. But the core truths of finding value and driving change will still apply. How well companies have learned those lessons may largely determine how successful they’ll be in capturing that value.

Eric Lamarre

The authors wish to thank Michael Chui, Juan Couto, Ben Ellencweig, Josh Gartner, Bryce Hall, Holger Harreis, Phil Hudelson, Suzana Iacob, Sid Kamath, Neerav Kingsland, Kitti Lakner, Robert Levin, Matej Macak, Lapo Mori, Alex Peluffo, Aldo Rosales, Erik Roth, Abdul Wahab Shaikh, and Stephen Xu for their contributions to this article.

This article was edited by Barr Seitz, an editorial director in the New York office.

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