business plan children's activity centre

How To Start a Children’s Activity Center

Children’s activity centers are often found in businesses such as restaurants, shopping centers, and museums. They are a great fit since those are places both adults and children want to be. An activity center can also stand alone as a business itself. Either way, parents flock to them with busy children who need to let off some steam. Are you thinking about starting a children’s activity center? There are a few things to keep in mind when choosing how to start a children’s activity center.

Before you begin to plan too far ahead, you’ll need to know where the indoor activity center is going to be. If it is going to be a part of an established business, you’ll need to determine the square footage you need before going any further. If it is a new business with its own building, then a commercial real estate company may be helpful. If you decide to be part of an indoor playground franchise, you’ll have support to help you choose the location.

License and Insurance

Now that you have the location, an indoor playground license is necessary, so you’re able to do everything legally. Contact the city to see what you need to do for your particular area.

The license for your indoor playground may require a certain amount of insurance, and you should absolutely consult with an agent to make sure you have the proper coverage if an injury should occur at the center or if there is damage to equipment or the building.

Plan and Design

Let the fun begin! There’s a lot to know about customizing a playground , but the process should be fun. To start an indoor playground business, there is a need to think a bit like a child. As design plans begin, imagine being a child at different ages and sizes to help determine what you need. Ask your own children, friends, and other parents for their input as to what they would like to see. Then choose an indoor play structure specialist to assist in the planning.

With the location set, licenses in hand, and a design ready to go, it is time to purchase indoor playground equipment and whatever else your activity center calls for.

Installation and Maintenance

Once you have the equipment, there’s one more step before you can enjoy all your hard work—it’s time for your indoor playground to be installed! Professional installation instead of DIY is wise to be sure everything is safe. Once professionals properly install everything, regular maintenance of the equipment will help it to last longer and keep visitors safe. Have a daily, weekly, monthly, and yearly checklist for maintenance .

Indoor playground businesses have never been more popular. Recently, parents have become more aware of the risks of younger children spending too much time sitting and not enough moving. Giving them an option for indoor activity during inclement weather and a place children want to come to makes activity centers a worthwhile investment. Explore our blogs to learn more about the benefits of children activity centers and indoor playgrounds .

Browse the commercial indoor playgrounds at Go Play Systems to find a design that’s right for you. Or reach out for a quote today!

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Indoor Playground Business Plan Template

Written by Dave Lavinsky

Indoor Playground Business Plan

You’ve come to the right place to create your Indoor Playground business plan.

We have helped over 10,000 entrepreneurs and business owners create business plans and many have used them to start or grow their indoor playground businesses.

Below is a template to help you create each section of your Indoor Playground business plan.

Executive Summary

Business overview.

Fun Space is a startup indoor playground business located in Kansas City, Missouri. The company is founded by Christine Gregory, an indoor playground manager with over ten years of managerial experience working at KC Indoor Play. Christine has garnered a reputation for being a positive role model for her employees and a dedicated leader. She is confident that her ability to effectively manage a team of employees, build rapport with customers, and maintain a fun, safe, and profitable operation will help her to quickly attract customers and employees to her new indoor playground. Christine plans on recruiting a team of highly qualified professionals to help manage the day to day complexities of running an indoor playground – marketing and sales, child supervision, party and event hosting, playground maintenance, and financial management.

Fun Space will provide a unique indoor play environment for children ages 4-12 and a quiet room for parents to enjoy some downtime. The Fun Space indoor playground will be the ultimate choice in Kansas City for parents looking for a clean, safe, and educational option for their kids.

Product Offering

The following are the products and services that Fun Space will provide:

• Open Play Sessions
• Children’s Parties
• Classes/Guided Activities
• Drop-In Daycare
• Quiet Room for Parents
• Retail: Toys and Games
• Snacks and Beverages

Customer Focus

Fun Space will target parents and caregivers of children ages 4-12 in Kansas City. The company will target parents who are looking for a fun way for their children to develop physical fitness and social skills while participating in educational activities. The company will also target parents looking for a hassle-free party venue to host their childrens’ birthday parties or other events. No matter the customer, Fun Space will deliver the best service, pricing, and peace of mind that their children will have fun in a clean, safe, and welcoming environment.

Management Team

Fun Space indoor playground will be owned and operated by Christine Gregory. She has recruited her former assistant manager, Eric Nichols, to help manage the indoor playground and operations.

Christine Gregory is a graduate of the University of Missouri with a Bachelor’s degree in Business Management. She has been working at a local indoor playground company for over a decade. Christine has garnered a reputation for being a positive role model for her employees and a dedicated leader. She is confident that her ability to effectively manage a team of employees, build rapport with customers, and maintain a fun, safe, and profitable operation will help her to quickly attract customers and employees to her new indoor playground.

Eric Nichols has been Christine Gregory’s loyal assistant manager for over five years at a local indoor playground. Christine relies strongly on Eric’s reliability, organizational skills, and commitment to excellence in customer service that will be essential for the new indoor playground to run smoothly.

Success Factors

Fun Space will be able to achieve success by offering the following competitive advantages:

• Friendly and highly qualified staff of professionals trained in childcare, safety, early childhood education, and physical fitness who will supervise children and lead group activities.
• Wide range of activities and services available to exceed the expectations of both parents and children.
• Fun Space indoor playground offers the best pricing in Kansas City. The pricing structure provides the most options for parents and is more cost effective than the competition.

Financial Highlights

Fun Space indoor playground is seeking $250,000 in debt financing to launch its indoor playground. The funding will be dedicated towards securing the indoor playground space and purchasing equipment and supplies. Funding will also be dedicated towards three months of overhead costs to include payroll of the staff, rent, and marketing costs. The breakout of the funding is below:

• Indoor playground build-out: $50,000
• Equipment, supplies, and materials: $30,000
• Three months of overhead expenses (payroll, rent, utilities): $150,000
• Marketing costs: $10,000
• Working capital: $10,000

The following graph below outlines the pro forma financial projections for Fun Space indoor playground.

Company Overview

Who is fun space.

Fun Space is a newly established indoor playground in Kansas City, Missouri. Fun Space will provide the best indoor play options for children ages 4-12. The indoor playground will focus on fun, educational activities for kids that will support their physical fitness and social development. Fun Space will also offer services for parents including a quiet room that they can retreat to for a little downtime, to get some work done, or to watch their kids play. There will be guided activities for parents to do with their kids and educational classes for each age group. In addition to its daily activities, Fun Space will also host birthday parties and other events on the weekends.

The indoor playground will be staffed with professionals highly qualified and experienced in childcare, safety, education, and fitness. Fun Space staff remove all concerns of parents by providing a welcoming environment that is safe, clean, and educational. Fun Space indoor playground will be the ultimate fun choice for children and value for parents.

Fun Space indoor playground History

Fun Space is owned and operated by Christine Gregory, an indoor playground manager with over ten years of managerial experience working at KC Indoor Play. Christine is a dedicated leader with an ability to effectively manage a team of employees, build rapport with customers, and maintain a fun, safe, and profitable operation. These skills will help her to quickly attract customers and employees to her new indoor playground.

Since incorporation, Fun Space indoor playground has achieved the following milestones:

• Registered Fun Space, LLC to transact business in the state of Missouri.
• Has been approved for all required licenses and permits to run an indoor playground.
• Has a contract in place to lease a 10,000 square foot facility.
• Reached out to multiple playground equipment companies to get quotes and begin the design process.
• Began recruiting a staff of accountants, marketers, childcare providers, and other indoor playground personnel to work at Fun Space.

Fun Space indoor playground Services

• Daily Open Play Sessions

Industry Analysis

The indoor playground industry in the United States is valued at $658M with an estimated 667 establishments in operation across the nation. Major market segments include families with children ages 0-9, families with children ages 10-12, and families with children ages 13-18.

The main sources of revenue for industry operators are the entry fees and ticket sales, followed by food and beverage sales, and lastly merchandise sales. Market drivers include an increase in disposable income and fitness awareness. Indoor playground industry operators can maintain a competitive advantage by providing competitive pricing, extended hours, or activity options the competition does not offer.

Customer Analysis

Demographic profile of target market.

Fun Space will target parents and caregivers of children ages 4-12 in Kansas City. The company will target parents who are looking for a fun way for their children to develop physical fitness and social skills while participating in educational activities. The indoor playground will also target parents looking for a hassle-free party venue to host their childrens’ birthday parties or other events. No matter the customer, Fun Space will deliver the best service, pricing, and peace of mind that their children will have fun in a clean, safe, and welcoming environment.

The precise demographics for Kansas City, Missouri  are:

Customer Segmentation

Fun Space will primarily target the following customer profiles:

• Parents/caregivers of children ages 4-12
• Parents/caregivers looking for a party/event venue
• Parents/caregivers looking for a safe, clean, educational, fun place for their children to play

Competitive Analysis

Direct and indirect competitors.

Fun Space indoor playground will face competition from other companies with similar business profiles. A description of each competitor company is below.

KC Indoor Play

KC Indoor Play is a fun indoor playground for children ages 2-10. The indoor playground is conveniently located in a busy retail district in Kansas City, close to a childrens’ clothing shop and a toy store. KC Indoor Play is able to provide a wide variety of services for parents and children. The company’s offerings include educational classes for different age groups, free play, daycare, and an arcade. KC Indoor Play also hosts birthday parties and other events. KC Indoor Play’s promise is to deliver quality service that will keep both children and parents wanting to come back. KC Indoor Play’s team of experienced childcare professionals assures children are supervised by highly trained playground monitors to ensure safety and fun.

Kidz Play Place

Kidz Play Place is a Kansas City-based indoor playground conveniently located within a five- mile radius of three elementary schools. Kidz Play Place provides a unique indoor playground environment for children ages 4-13 that includes a small water park, arcade games, and trampolines. The owners of Kidz Play Place are former childcare professionals so they know what appeals to kids and parents alike. Parents can purchase open play time for their children in 2-hour time slots. Season passes are also available and will save customers 20% off their purchase.

Kary’s Kids Indoor Playground

Kary’s Kids Indoor Playground is a Kansas City indoor playground that provides educational games, classes, and events for children ages 0-10. The company is run by party-planning experts who have years of experience planning and hosting childrens’ parties. Parents can rest assured their children are well-supervised and the playground is safe and clean. Children can enjoy free-play sessions, an arcade, and educational games. Parents can also drop their children off for full-day and half-day supervision at Kary’s Kids daycare.

Competitive Advantage

Fun Space indoor playground will be able to offer the following advantages over their competition:

• Friendly, knowledgeable, and highly qualified staff to include professionals trained in childcare, safety, early childhood education, and physical fitness who will supervise children and lead group activities.
• Wide range of offerings available to exceed the expectations of both parents and children.

Marketing Plan

Brand & value proposition.

Fun Space indoor playground will offer the unique value proposition to its customers:

• Highly-qualified team of skilled employees to supervise open play sessions, lead educational activities, and host fun parties, all while ensuring the safety, security, and wellbeing of the children at all times.
• Unbeatable pricing – Fun Space indoor playground has multiple pricing options to give parents flexibility when choosing which services they want to purchase. Parents can pay per session, per week, or per season for open play sessions, daycare,  and educational programs. There is also an a la carte option for parents who want to purchase one specific activity or play area.

Promotions Strategy

The promotions strategy for Fun Space indoor playground is as follows:

Word of Mouth/Referrals

Christine Gregory has built up an extensive list of contacts over the years by providing exceptional service to her customers. Many of these contacts have communicated to Christine that they kept bringing their kids back to her previous place of employment because they were happy with the service she was providing. Once Christine advised them she was leaving to open her own indoor playground, many have expressed interest in coming to Fun Space and help spread the word of the new location to their friends and families.

Professional Associations and Networking

Fun Space indoor playground will become a member of professional associations such as the National Indoor Playground and Cafe Association and the Association of Play Industries. The company will focus networking efforts on expanding its customer base.

Print Advertising

Fun Space indoor playground will invest in professionally designed print ads to display in programs or flyers at industry networking events, and to put in magazines, newspapers, and direct mailers.

Website/SEO Marketing

Fun Space indoor playground will employ an in-house marketing director to design and maintain the company website. The website will be well organized, informative, and list all the services the indoor playground will offer. The marketing director will also manage Fun Space’s website presence with SEO marketing tactics so that when someone types in the Google or Bing search engine “Kansas City indoor playground” or “indoor playground near me”, Fun Space indoor playground will be listed at the top of the search results.

Social Media Marketing/Influencer Marketing

The company will create social media accounts on multiple platforms including Facebook, Instagram, TikTok, and YouTube. The marketing director will manage the accounts and maintain an active presence to promote the playground. Fun Space will recruit social media influencers such as busy parents who have a loyal following on social media  to help promote the indoor playground.

The pricing of Fun Space indoor playground will be moderate and on par with competitors. However, the company will offer a wider variety of pricing packages and options to give customers flexibility so they feel they receive value when purchasing the company’s services.

Operations Plan

The following will be the operations plan for Fun Space indoor playground.

Operation Functions:

• Christine Gregory will be the Owner and Manager of the company. She will oversee all staff and customer relations. Christine has spent the past year recruiting the following staff:
• Eric Nichols – Assistant Manager who will co-manage the staff and oversee the day to day operations of the playground.
• Brandon Scott – Bookkeeper/Accountant who will provide all budgeting, accounting, tax payments, and financial reporting.
• Debra Alexander – Marketing Director who will provide all sales, marketing, and PR campaigns.
• Brian Baker – Event Coordinator who will plan and oversee all parties and events hosted by Fun Space.

Milestones:

Fun Space indoor playground will have the following milestones complete in the next six months.

9/1/2022 – Finalize contract to lease indoor playground space.

9/15/2022 – Finalize personnel and staff employment contracts for the management team.

10/1/2022 – Finalize contracts with playground equipment suppliers.

10/15/2022 – Begin build-out of the indoor playground.

11/22/2022 – Begin networking at industry events and implementing the marketing campaign.

12/1/2022 – Fun Space indoor playground opens for business.

Christine Gregory is a graduate of the University of Missouri with a Bachelor’s degree in Business Management. She has been working at a local indoor playground for over a decade. Christine has garnered a reputation for being a positive role model for her employees and a dedicated leader. Christine is confident that her ability to effectively manage a team of employees, build rapport with customers, and maintain a fun, safe, and profitable operation will help her to quickly attract customers and employees to her new indoor playground.

Eric Nichols has been Christine Gregory’s loyal assistant manager for over five years at the former indoor playground. Christine relies strongly on Eric’s reliability, organizational skills, and commitment to excellence in customer service that will be essential for the new indoor playground to run smoothly.

Financial Plan

Key revenue & costs.

The revenue drivers for Fun Space indoor playground are the indoor playground fees that will be charged for open play sessions, classes, toys, snacks, and parties. Customers will be able to choose from a variety of pricing options including tiered packages, a la carte, and season passes.

The cost drivers will be the overhead costs required in order to staff an indoor playground. The expenses will be the payroll cost, rent, utilities, supplies, and marketing materials.

Funding Requirements and Use of Funds

Key assumptions.

The following outlines the key assumptions required to achieve the revenue and cost numbers in the financials and pay off the startup business loan.

• Number of 30-minute sessions per month: 6,500
• Average fees per month: $60,000
• Office lease per year: $100,000

Financial Projections

Income statement, balance sheet, cash flow statement, indoor playground business plan faqs, what is an indoor playground business plan.

An indoor playground business plan is a plan to start and/or grow your indoor playground business. Among other things, it outlines your business concept, identifies your target customers, presents your marketing plan and details your financial projections.

You can  easily complete your indoor playground business plan using our Indoor Playground Business Plan Template here .

What are the Main Types of Indoor Playgrounds?

There are a number of different kinds of indoor playgrounds, some examples include: Bouncy Structures, Trampoline Park, and Variety Entertainment.

How Do You Get Funding for Your Indoor Playground Business Plan?

Indoor playgrounds are often funded through small business loans. Personal savings, credit card financing and angel investors are also popular forms of funding. This is true for a business for an indoor playground or a play cafe business plan.

What are the Steps To Start an Indoor Playground Business?

Starting an indoor playground business can be an exciting endeavor. Having a clear roadmap of the steps to start a business will help you stay focused on your goals and get started faster.

1. Develop An Indoor Playground Business Plan - The first step in starting a business is to create a detailed indoor playground business plan that outlines all aspects of the venture. This should include potential market size and target customers, the services or products you will offer, pricing strategies and a detailed financial forecast.  

2. Choose Your Legal Structure - It's important to select an appropriate legal entity for your indoor playground business. This could be a limited liability company (LLC), corporation, partnership, or sole proprietorship. Each type has its own benefits and drawbacks so it’s important to do research and choose wisely so that your indoor playground business is in compliance with local laws.

3. Register Your Indoor Playground Business - Once you have chosen a legal structure, the next step is to register your indoor playground business with the government or state where you’re operating from. This includes obtaining licenses and permits as required by federal, state, and local laws.

4. Identify Financing Options - It’s likely that you’ll need some capital to start your indoor playground business, so take some time to identify what financing options are available such as bank loans, investor funding, grants, or crowdfunding platforms. 

5. Choose a Location - Whether you plan on operating out of a physical location or not, you should always have an idea of where you’ll be based should it become necessary in the future as well as what kind of space would be suitable for your operations. 

6. Hire Employees - There are several ways to find qualified employees including job boards like LinkedIn or Indeed as well as hiring agencies if needed – depending on what type of employees you need it might also be more effective to reach out directly through networking events. 

7. Acquire Necessary Indoor Playground Equipment & Supplies - In order to start your indoor playground business, you'll need to purchase all of the necessary equipment and supplies to run a successful operation. 

8. Market & Promote Your Business - Once you have all the necessary pieces in place, it’s time to start promoting and marketing your indoor playground business. This includes creating a website, utilizing social media platforms like Facebook or Twitter, and having an effective Search Engine Optimization (SEO) strategy. You should also consider traditional marketing techniques such as radio or print advertising.

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Dive into the World of Kids Activities Business

Launching a business that caters to the boundless energy and creativity of children is both an exhilarating adventure and a deeply rewarding venture. The first step is to envision a service that addresses a gap in the current market while sparking joy and imagination in young minds. Unleash your inner child and brainstorm activities that are not just fun, but also educational, promoting growth and learning. Tapping into this niche requires a heartfelt understanding of what makes children tick, alongside a robust business plan that balances passion with practicality. Connect with parents by highlighting how your activities will enrich their children's lives, and don't forget to weave in elements of safety, trust, and community. With these foundational pillars in place, you're poised to create an enchanting escape for kids and a trusted resource for parents.

Understanding the Market Demand

When considering how to start a kids activities business, understanding your market is crucial. It's not just about what you think is fun; it's about what children and their parents are looking for. Are they after educational content, pure entertainment, or a blend of both? To really get this right, you've got to immerse yourself in the needs and wants of your customer base. Remember, it's not about what you sell; it's about what they buy.

Market research in this field involves more than just surveys and focus groups. You have to be willing to get down on the floor and see the world from a child's perspective. What thrills them? What helps them learn? Parents will pay for value, but that value has to resonate with their kids first and foremost. This isn't just business; it's personal because you're dealing with people's most precious treasures - their children.

Securing Adequate Funding

Money talks, especially when you're trying to get your venture off the ground. Securing funding is one of those challenges that can make or break your dream before it even has wings. Whether it's through savings, loans, investors, or crowdfunding, you have to find the means to bring your vision to life. And let's be honest here - this part is as much about charisma and storytelling as it is about solid numbers.

Your pitch should ignite the same excitement in potential backers as you want your business to ignite in kids. It's not just about convincing people that there's a gap in the market; it's about making them feel like they can't live without being part of filling it. You've got to show them not just why this will work, but why it matters. And remember, confidence is contagious.

Designing Engaging Activities

An activity that fails to engage is like a joke that no one laughs at - pointless and slightly awkward. Designing captivating activities that hold children's attention while educating or entertaining them is an art form. Remember that variety is key; different kids are tickled by different things. Are your activities adaptable for various age ranges and interests? If not, back to the drawing board.

We're talking about creating experiences that stick with these kids for longer than the time they spend with you. Experiences that they chat excitedly about on the ride home and bring up months later because they made an impact. That means originality, creativity, and a little bit of magic need to be sprinkled into every aspect of your planning process.

Building Strong Relationships With Parents

In this game, parents are just as important as their kids--if not more so. They're the gatekeepers and decision-makers after all. Building trust with them is non-negotiable; if they don't buy into what you're doing, their kids won't be walking through your doors. Transparency in communication and clear evidence of safety measures can go a long way in assuaging any concerns they might have.

A positive relationship with parents also opens up opportunities for feedback and referrals which can become the lifeblood of your business. It's not enough to simply meet their expectations; you've got to consistently exceed them if you want word-of-mouth marketing working in your favor. Their recommendations are gold dust in this industry.

Compliance With Regulations

You didn't think you could just start playing hopscotch with kids for cash without any legal considerations, did you? There are regulations around working with children for a reason--to protect their well-being above all else. That means background checks, certifications, insurances...the whole shebang needs to be on your radar from day one.

Failing to comply isn't just bad for business; it's unethical and potentially illegal too. Your top priority must always be the safety and security of every child in your care. Make sure all staff members are thoroughly vetted and trained according to state laws and industry standards--no exceptions.

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Utilizing Technology Effectively

In today's world, technology plays a pivotal role in nearly every business--and yours is no exception. From online bookings systems to interactive games using augmented reality, tech can enhance your offerings significantly if used smartly. But beware--it can also complicate things if not implemented effectively.

Tech shouldn't replace human interaction but complement it, especially in an industry centered around development through play and socialization. Choose platforms that streamline operations without depersonalizing experiences because at its heart, this business is about human connections--between you, the kids, and their parents.

Balancing Creativity With Business Acumen

Creativity might be at the core of what makes your activities sparkle but don't underestimate the importance of sound business acumen. Cash flow management can feel less exciting than crafting new games or coming up with event ideas but botch this part up, and those games might never see the light of day.

If crunching numbers isn't your strong suit then surround yourself with people who thrive on it. Delegate finance management if necessary but never lose sight of its significance within your operation's machinery--it keeps everything else moving smoothly so that creativity can take center stage where it belongs.

Marketing Your Unique Brand

Every kid's activity center out there claims they're unique--but what truly sets yours apart? Pinpointing your USP (Unique Selling Proposition) isn't always straightforward but it's essential for carving out your niche within a competitive market space. Let those distinct qualities shine through every piece of marketing material--all aimed at showcasing why parents should pick you over others.

This brings us neatly onto Desygner--a tool that allows businesses like yours to create high-quality graphics effortlessly for marketing purposes online or offline without needing professional design skills--empowering entrepreneurs everywhere with creative autonomy over their brand identity without breaking the bank or blowing minds with complexity.

Wrapping Up Your Journey to Starting a Kids Activities Business

In essence, launching a kids activities business is not just about passion for child development, but also requires strategic planning and execution. You've learned that understanding your market, maintaining financial savvy, and creating a welcoming environment are key components to success. To thrive, you must blend creativity with practicality, ensuring each child's experience is not only fun but safe and educational.

As we conclude this guide, remember the importance of marketing your business effectively. Utilize social media platforms to reach parents in your community and beyond. Engage your audience with captivating content that highlights the unique experiences children will have at your establishment. With consistent effort and an eye for trends, your brand can become synonymous with quality children's activities.

• Develop a business plan tailored for growth and sustainability.
• Create an inviting space conducive to learning and play.
• Ensure all staff members are trained and passionate about working with children.
• Offer diverse programs to cater to different interests and age groups.
• Maintain rigorous safety standards to build parental trust.
• Implement feedback systems to continuously improve services.
• Use tools like Desygner for professional-grade marketing materials.
• Network with local schools and parent groups to increase visibility.

Beyond these points, the design of promotional materials should not be overlooked. High-quality graphics and branding can set you apart from competitors. Leveraging a user-friendly tool such as Desygner allows you to create designs that resonate with families looking for the perfect place for their kids' activities without needing extensive graphic design knowledge.

To give your business the best possible start, consider signing up at Desygner today. It's time to take the reins and transform your vision into a vibrant reality that fills children's lives with joy and learning!

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Crafting Captivating Content for a Children's Activity Enterprise

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The Basics of Starting an Indoor Playground

Home Blog Uncategorized The Basics of Starting an Indoor Playground

Looking to join the growing kid’s indoor playground franchise or want to boost an existing business? According to IBISWorld, a market research firm, increased disposable income and health awareness have greatly benefited the children’s fitness center franchise industry , which includes indoor playgrounds. From 2012 to 2017, the industry saw 1.7 percent annual growth, and it is expected to continue to grow. Parents, teachers and caretakers are working hard to combat childhood obesity, resulting in high demand for engaging playgrounds.

If you are excited to join a growing industry, you’ve come to the right place. We’ll share indoor playground business plans and basics and insight to help you open your own indoor play center.

Read the full article or skip to a specific section:

• Who Should Start an Indoor Playground?

Why Should You Start an Indoor Playground?

Starting an indoor playground: market research and location.

• Designing Your Indoor Playground

What Do You Need to Get Started With an Indoor Playground?

Preparing the site and installing your playground.

• Ongoing Maintenance For Your Playground

Who Should Start An Indoor Playground Business?

Whether you manage a museum, own a retail center, run a family-friendly restaurant, or want to start up a family entertainment center, adding an indoor playground or play attraction will attract families and help your business grow. Soft Play® playgrounds can be designed to fit any size or budget.

A comfortable and enticing play area encourages families to take their time browsing, shopping, dining or socializing. You might consider adding indoor playground equipment to your business if you own or manage a:

• Family entertainment center
• Trampoline park
• Any amusement area that you want to make kid-friendly

When kids are happy, parents are happy. A playground helps keep customers relaxed and content no matter where they are.

Indoor playgrounds are gaining popularity because they offer comfortable and secure play areas, and they give kids a chance to burn energy regardless of weather conditions. Parents and caretakers can relax as kids freely explore fun games and stimulating activities.

Also, parents realize the importance of physical activity in childhood. According to the American Heart Association, obesity is the number one concern of parents today, and the prevalence of childhood obesity has more than tripled since the 1970s. Indoor play areas encourage physical activity in a way that is fun. Kids are more motivated to burn calories and stay fit when they are busy laughing and playing. It is also vital that children regularly play to relieve stress, make friends and develop important cognitive skills.

Parents also want to get their kids away from TV and computer screens. The average American child spends five to seven hours a day in front of a screen. Too much screen time makes it hard to sleep at night, increases the risk of attention problems and limits physical activity. With the demand to help kids get healthy and away from the screen, it’s the perfect time to open an indoor playground business.

An indoor playground business can be highly profitable in areas where there is a large population of children and where parents have disposable income. Similarly, communities that experience long winters or frequent rain showers can benefit from indoors playgrounds. There are plenty of reasons to start an indoor playground in your existing business or from scratch. Here are some of the benefits for your business :

• Attract customers and keep them coming back: Families and children will want to visit businesses that offer fun and create positive memories. In a restaurant with a playground, for example, families are more likely to linger, enjoy their meal and return because everyone can enjoy themselves.
• Set yourself apart from competitors: Say you own a health and fitness center. Down the street is another gym. Imagine you have a childcare area full of colorful, exciting playground equipment in your fitness center, and the other location does not. Which fitness center are busy parents more likely to choose?

• Build brand loyalty: You can choose to display logos and company colors when you design your playground . A custom playground is an easy way to advertise your brand and build customer loyalty. If customers have a great time at your business, they’ll remember your name and will surely return.
• Tailored play experiences: You can build a playground that meets your targeted customers’ needs and promotes stimulating, fun play for all ages. Customers’ children will enjoy the physical and mental benefits of play when they visit your business.
• Make customers feel welcome: Your business will make customers feel comfortable bringing their children to your establishment. A kid-friendly environment that promotes play will encourage customers to come back time and time again.

Ready to take a leap and starting building an indoor playground? Contact our team of experts at Soft Play and get your custom indoor playground project started.

Planning For Your Playground

Before you start an indoor playground business, you need to create a business plan. Your indoor playground business plan should include your budget, marketing techniques, a mission statement, and operation procedures such as cleaning and maintenance. You will also need to research competitors to learn how to offer something new and interesting at a reasonable price.

The goal of your market research will be to discover valuable customer information, such as how many children are in your area, and how much demand exists for an indoor playground. You also need to research what customers are willing to spend money on and where they want to go. To find this information, you can study customers directly through surveys, interviews or online polls. You can also use the information other similar businesses have already collected. Your research will aim to answer the following questions:

• How many children are in your community (ages 0-12)?
• Do you have enough physical space for a playground?
• Are there many tourists in your area, or primarily residents?
• How will you differentiate from competition?

Knowing your customer’s age, income, lifestyle and other important demographic information is a good place to start. You can hire a market research company to do the work for you, or you can use online analytics tools and do the job yourself. With many potential customers using social media sites, you can find great demographic data online.

Next, learn about your competition. Look at companies that are relatively the same size as yours, and which serve the same geographic location. Visit your competitors’ social networks and websites to learn what they are doing. Also, visit their customers’ social media pages and read their reviews and comments about competing businesses. Learn what competitors charge for their products or services, and consider how you can offer something different. The goal is to determine how you can stand out from competition and offer customers something exciting and unique at a price they can afford.

Location is crucial to the success of an indoor playground business. Picking a location near a high-traffic draw like a mall or shopping center will help bring in more foot traffic, or select a location based on a high tourist area. For the building, remember to consider building height depending on the type of play structure you want. For example, you may need upwards of 15 feet for a 3-story play structure.

Planning A Budget

How much money do you need to start an indoor playground? A lot depends on the size and type of play equipment you want to purchase. Obviously, a large elaborate play center is going to cost more than a single piece of playground equipment. The price is up to you and your business goals. Note that standalone play equipment  can be a great option if you are limited on space or budget.

In general, you’ll need to determine the following two factors:

• How big of a playground do you need to handle the number of customers (based on your busiest day of the week)?
• How many playable activities do you want in your playground?

Your budget should include:

• Total start-up costs, including rent and insurance
• Costs to operate the indoor playground such as utilities and salaries
• Marketing and other expenses necessary to support the business
• Estimated or expected profits

At Soft Play, we offer a range of indoor playground projects at varying prices to provide an unforgettable play experience for your entertainment center. Our projects range from $5,000 to $125,000 and we help from the design to the installation of your unique play area.

Considerations for Indoor Playground Designs

If you’re wondering how to start your own playground business and make it successful, you want to design a playground that is innovative , engaging, and fun for all ages, to keep families coming back. Fortunately, the option to design a custom playground allows you to set your imagination free and create an exciting environment that will differentiate from competitor options while also engaging kids.

A thoughtfully designed playground will keep kids entertained for hours and show them something unexpected. Keep the following elements in mind when it’s time to design:

• Space: Consider where you plan to install your playground and its size. You’ll need high ceilings and enough space around the playground for seating, bathrooms, and food areas.
• Color and theme: One option would be to use bold primary colors — yellow, blue, and red — if you want a simple design. These cheerful colors signify Soft Play and help stimulate a child’s imagination. Or, consider a theme. A themed playground can capture a child’s imagination even more than a stimulating color scheme. Kids like castles, jungles, and pirates, for example — make a playground theme out of it!
• Toys: Incorporate toys and activities that kids love, like tunnels, trampolines, swings, inflatable bouncers, blocks, climbing structures, bright interactive games , playhouses, and innovative musical equipment .
• Brand: Keep consistent with your company’s color scheme and style when designing your playground. Think of ways you can incorporate a common theme, or include a company logo on the equipment. For example, if you own a candy shop, you might choose a candy-themed playground .

The benefit of a custom design is that your playground will be unique and offer something competitors can’t. If your playground is fun, kids will never forget it, and they will look forward to returning. Likewise, parents will be glad to take their children somewhere that does not revolve around a screen.

At Soft Play, design consultants know what works best for businesses, children, and parents. They will help you design a playground that attracts customers and keeps them coming back. Once you are satisfied with the design, we manufacture equipment at our state-of-the-art facility in Monett, Mo., to get your playground delivered on time and within budget.

Before you install a playground, you need to know what business licenses you need according to your state laws. Additionally, you’ll need to find out if you need any permits regarding child care in your state.

If you do not already own a business you will need to register your business with the playground name and get a tax identification number. You will also need liability insurance and any other permits that may be required by your state laws.

There are two basic licenses you need for an indoor playground. They are:

• Doing Business As (DBA) license: A DBA license allows you to use a made-up name for your business and usually costs less than $50.
• General business license: A general business license is required to register your business and for tax purposes. A general business license usually costs around $300.

Depending on your state, you may need additional licenses to run a child activity center. You will need to contact state officials to determine exactly what you need to operate an indoor playground business in your city and state. For example, if you plan to serve food at your indoor playground, you may need a specific license for food handling. Indoor play area requirements are important and need to be acquired.

Once you have all the necessary licenses and your location picked out, it’s time to install your playground. Soft Play takes care of the installation for you, so you do not need to worry about hiring a construction crew for your playground. Our installation professionals are trained and certified to ensure proper installation and care with every playground.

Once you have your new playground in place, it’s time to enjoy your hard work and reap the benefits of fun. First, you’ll need to promote your playground and get families excited to check it out. Here are ways to spread the word and generate buzz in your community:

• Have a grand opening: Invite families to stop in and play during your grand opening. Make sure to have special offers like party discounts or free samples during the grand opening.
• Set up a website: If you already have a business website, don’t forget to add information about your playground. If you need a site, make it a priority to set one up. Also, join social media groups to promote your brand and connect with customers. Share family friendly tips on social media to build trust and appeal to your target audience.
• Sign up for an email service: Make sure you can send newsletters, updates and special offers to current customers and potential customers by gathering email addresses on your site. Email is one of the top ways to keep customers engaged at a low cost.
• Get involved: Get involved in your community to promote the benefits of playgrounds for kids. Become an expert on the subject of Soft Play and share your knowledge with others. Join local parent organizations and let it be known that you are not just another business owner, but also care about the community as a whole.
• Advertise in print and online: Place ads and coupons in local papers and magazines, as well as via online sources, to make sure you reach as many people as you can.

The goal of advertising is to raise awareness among your target audience about the exciting new product or experience you have to offer. You also want to educate customers about the benefits of your product. Once families experience how fun and convenient your playground is, they will continue to return and share their positive experiences with friends and other family members.

Ongoing Maintenance for Your Playground

Soft Play playground equipment is designed to be low-maintenance, so you can spend less time worrying and more time focusing on your customers and business goals. Each playground component is made to last thanks to high-quality materials, and a commitment to quality control at state-of-the-art facility in Monett, MO. Our customer service team knows our equipment inside and out, and are available to answer questions or identify parts if you do need to maintain, repair or update your equipment.

Although Soft Play equipment is durable and easy to maintain, it’s still smart to make maintenance part of your budget and business plan. Schedule days for cleaning as germs can build up quickly in play areas, and immediately replace or repair anything that is broken, loose or damaged.

Contact Soft Play to Learn More

Are you excited to attract customers to your business with the best playground you can find? Are you ready to launch an indoor playground business? Starting an indoor play center might feel overwhelming, but Soft Play is eager to help you through every step of the process from financing to installation.

Since 1984, Soft Play has been the global leader in contained playground equipment and has installations in more than 60 countries . We are committed to providing excellent service and unique custom playgrounds so everyone can have fun. We are proud to say we are experts at bringing families back to businesses again and again. At Soft Play, we understand the importance of getting kids back to play and offer expert solutions and design options to fit your needs.

Why choose Soft Play? Here are a few reasons:

• Finance solutions: We offer competitive playground equipment prices and financing options, so you do not have to wait to invest in your business. We are happy to walk you through every step and pick an option that is best for you.
• Design consultation: We work with you to design custom playgrounds that fit your budget, space and audience. Whether you want a large themed playground for your new retail space or a smaller play area to draw families to your restaurant, we can’t wait to help make your vision a reality. We will make sure your playground is fun, exciting, innovative and encourages active play.
• Sales support: Our customer service professionals are experts when it comes to our equipment. They are ready to answer any of your questions and help you decide when it is time to repair or update equipment. Our sales representatives are pleased to guide you from design to installation to make sure the equipment will be fun for your audience and all-inclusive.
• Expert installation: We make sure certified professionals install every piece of your custom playground, so you can rest assured that your playground is ready for use.

Starting an indoor playground is a great business investment whether you wish to add a playground to your existing business or enter the industry anew. At Soft Play we have the tools and knowledge of indoor playground industry trends to make your new area a success. Don’t wait to give your business a boost — contact Soft Play today to help you open an indoor playground!

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Opening an Outdoor Activity Center?

How to write an outdoor activity center business plan (fast), step by step (actionable) case study.

If you’re looking to set up a new venture in the outdoor recreational/sports industry, this detailed Outdoor Activity Center business plan is a great place to start.

Our Team at EntrepreneursGateway.com have left no stone unturned in putting together this detailed business plan example.

Bottom Line…

If you’re looking for help and guidance on writing an Outdoor Activity Center business plan…

Then you’ll love this!

• 10 FUN OUTDOOR ACTIVITIES TO DO WITH YOUR FAMILY

#1 Activity Centre Business Plan Executive Summary Section

The Executive Summary section of your business plan outlines what your business does. It summarizes the company’s key points and introduces the rest of the business plan content.

The Executive Summary is incredibly important because it might be the only section a busy person reads; so it should always include:

• Who the company is – In the Company section of the executive summary, we’ve talked about the key staff member and the expertise and experience he brings to the table, as well as the proposed project and the opportunities it will bring to the local area.
• What we sell – What the problem is and how your business will solve it.
• Target Market – Who your customers are going to be.

Check it out and feel free to lift any of it that you want.

My name is Mr Activity, Director of Activities R Us Activity Centre. My home and the surrounding area is where I will operate the business. My premises are situated next to Lake Erie in North America. The Lake is approx. 7 miles long and nestles in beautiful surrounding scenic beauty and is steeped in history and myths. The area at the top of the lake is one of the few barren areas left in Canada with approx. 25 miles’ square area which has no human habitation what so ever. The lake is a free lake, which can be fished for Brown Trout, Perch and Char for free.

What We Sell

We aim to provide most outdoor and adventure pursuits such as hill walking, fishing, archery, clay pigeon shooting, canoeing, wind surfing, boat fishing (fly fishing), mountain and quad biking, orienteering, bird watching, star gazing, water balling, basic camping and glamping for 2, 3 or 4 days.

Who We Sell To

Our audience will be corporate groups, families from the Armed Forces, youth groups, schools, individuals as well as tourists either from USA or overseas and stag and hen parties.

Investment Opportunity

Activities R Us is seeking investment of $650,000 for a new site at Lake Erie. The investment required is to purchase 2 houses and an outbuilding to create accommodation blocks and cabins to house up to 60 people at any one time.  Customers can then experience all the outdoor pursuits on offer while staying in comfort.

This beautiful area with breath-taking views and surroundings is situated in one of the last remote places of North America which is easily accessible by road. 

The scenic beauty combined with life-long experiences in outdoor pursuits and activities has the potential of being a leading resort throughout

The investment will be secured on property and allows working capital to purchase all requirements of equipment and goods to ensure a quick turn into profit from a start-up company. This fantastic offer will go from strength to strength with the right marketing and management; and Activities R Us would be open to any input that could be provided to ensuring success through your investment.

The #Executive #Summary outlines what your business does, summarizes your key points, and prepares investors for the rest of your #businessplan. It’s vital you provide a solid case for your business idea, which is why your #executive #summary is so important! Tweet

#2 Activity Centre Business Plan Company Profile Section

The Company Profile in your Outdoor Activity Center Business Plan is also known as the Company Description.

If it’s well written, your potential investors will find easy to understand your business model, your mission and goals, and how it’s going to meet the needs of your target market.

So whether it’s an activity center business plan, an indoor playground business plan or a soft play business plan that you’re after, we hope you find the following information useful.

For the purpose of this business plan, we’ve included the following:

• The Company and Management Team
• Location and Facilities

Mission Statement

Company overview.

This is a startup company, although formed a few years ago. Due to other business interests, it has been put on the back burner. The premises is owned by myself and Mrs Activity, my partner for 23 years. We have a daughter of 19 years who can also assist in operations.

Management Team

I am Mr Activity, and am presently serving as a Director of our family-owned company, which serves the whole of Canada for training purposes. I have been employed within the family businesses in many roles from Directing, Administrating, Supervision and Sales for approx. 26 years.

Mr Fitness is my father, and is acting as advisor. He has a wealth of knowledge having been in charge of many companies over the past 40 years. His portfolio of companies ranges from Security, Training, Property, Public Houses, Bookmakers, Welding Factories, and Clubs.

Having served Canada for training purposes, we have trained our staff to oversee the project. This therefore puts us in a prime position as we have a bank of qualified trainers who are available to assist us with this venture.

Locations and Facilities

Activities R Us is located at Lake Erie, Canada

Lake Erie is situated approximately 5 miles from the village of Little Erie. It is approximately 7 miles long and 1 mile broad at its widest. The Lake  is steeped in history and Myths.

Lake Erie Castle is believed to have been erected in the 13th century. The Castle, which was located in the middle of the Lake survived assaults by the Army and is believed to have been one of the last resting places of a queen on her journey from America to be exiled in Canada.

The castle was moved to the shores of the Lake as the Lake was raised to provide Hydro-Power. This was achieved by building a dam at the foot of the Lake. Many other stories and myths exist about the Lake and will be freely available in our brochures promoting the Centre.

To deliver quality and professional performances at all times and always ensure that our customers requirements are met. We believe that communication is key in business and that one should never underestimate an understanding. Health and Safety measures are also always paramount. With civility, honesty and performance we can nurture the acorn to the oak tree.

A #mission #statement is a short statement of an organization's purpose and shows the goal of its operations: what kind of product or service it provides, its primary customers or market, and its geographical region of operation. Tweet

#3 Activity Center Business Plan Products & Services Section

The Products and Services section needs to be much more than simply a list of what your new business is going to provide.

This is especially important if you’re looking to get funding; so make sure that you showcase the value, the quality, and the benefits of your business.

Ask yoursel f:

• What sets you apart from your competitors?
• Why would people come to you as opposed to your competitors?

Here’s the example.

PRODUCTS AND SERVICES

Activities R Us Activity Centre will offer all kinds of outdoor adventure pursuits such as quad biking, mountain biking, archery, clay shooting, sailing, kayaking, fishing boat fly fishing, fishing shore, orienteering, basic camping and fishing skills, bird watching, star gazing, hill walking, zorbing and mountain balling.

Quad Biking

The participants will feel the adrenaline flow as they ride the quads down the trails through the forest, hillsides, open fields and rough terrain.

Mountain Biking

Riding a bike through mountains and hillsides while admiring the beauty of the surroundings. There are trails of varying levels of difficulty for people all ages (recommended for children aged 7 and upwards) and skills. It’s an effective and enjoyable way of working on your stamina, coordination, and fitness.

The participants will have a chance to try their hand at this ancient skill. As a one-time experience, it can be great fun and a way to check your focus, balance, and mental fitness.

Clay Shooting

It is suitable for both men and women, adults and youngsters (14 and upwards) of all skill levels. Depending on th package, the participants will shoot at a varying number of targets.

There are several courses and packages to choose from, aimed at both advanced sailors and newbies. The proximity of the Lake Erie makes our center a perfect place to start with the adventure of sailing. We provide a number of all kinds of boats including lasers and toppers.

It’s a perfect activity to improve your fitness and stamina, as well as admiring the beautiful views and sinking in the wonderful atmosphere of Lake Erie. We are providing the paddlers with an opportunity to learn all they need to enjoy the experience and improve upon their skills.

Hill Walking

This is by far one of the best ways to experience the natural beauty of the area, with networks of paths providing access to a range of environments.

Fishing Shore

Anyone who wants to fish can learn how. Shore fishing is an enjoyable sport for the whole family. It provides quality time with the added excitement of feeling a bite on your line.

Orienteering

Orienteering is an exciting outdoor adventure sport which involves walking or running whilst navigating around a course using a detailed map and sometimes a compass.  The aim is to navigate in sequence between a set of control points and decide the best route to complete the course in the quickest time. It does not matter how young, old or fit you are, as you can run, walk or jog the course and progress at your own pace.

Bird Watching

Canada is a fantastic destination for birders, with a wealth of specialty species and an ever changing avifauna to match the seasons.

 The night skies here are some of the best in the world, equal to dark sky in Arizona. With countless stars and the Milky Way stretching from horizon to horizon, shooting stars, planets, comets, and the Northern Lights are all visible.

Zorbing and Mountain Balling

Sphering (AKA Zorbing) is right at the heart of adventure. Bounce down a hill in a massive inflatable ball with you secured inside! Seriously good fun!

Basic Camping and Fishing Skills

We cater to beginners as well, and welcome all ages and abilities.

COMPETITORS

While the popularity of outdoor activity centers is on the rise all over the US, there is no direct competition that is situated within a close proximity of Lake Erie.

There are two competitors in Canada, which are Active Mania and Outdoor Pursuits. However, they are situated in different areas in Canada and do not pose an immediate threat.

Product & Service Development

At the moment, we are planning to purchase or lease 6 luxury cabins near Lake Erie. These will be 10-metre square wooden camping cabins of hexagonal shape, able to accommodate between 2-6 people.

With time, we are hoping to be able to develop and increase the number of accommodation services and increase the turnover.

This is a family business endeavor and initially we are planning to use the help of Mr Activity’s father, Mr Fitness. All the administration and marketing activities will be dealt with from his company office

#4 Activity Center Business Plan Situation & Market Analysis Section

This section of a business plan is very often glossed over because, more often than not, the business owner is so involved within their business that it doesn’t occur to them that they can learn something by writing this down!

This section is one of the most important aspects of your Activity Center marketing plan.

In fact, it defines where you are currently in terms of your market, product, customer, and competition. It also allows you to look at both internal and external factors and to review and document the strengths and weaknesses of your business, as well as identifying any opportunities and threats within your marketplace.

It can include:

Market Overview

Market needs, market trends, market growth, industry analysis, key customers.

• SWOT analysis

TARGET MARKET

Our product appeals to all ages and genders, individual and group clients, families and corporate teams.

Adventure excitement experience, meet new friends and learn new pursuits. Enjoyable way for weight loss and skills.

The demand for outdoor activity centers continues to rise with more and more people looking for engaging and thrilling ways to spend their leisure time. People are increasingly interested in various survival academies, wilderness courses and extreme adventure camps, as evidenced by the popularity of adventurers like Bear Grylls.

Our activity center can also cater for the needs of solders coming home from military operations and missions. Taking part in outdoor activities is a perfect way to wind down, deal with stress and release pent-up energy.

Outdoor activities are also a perfect solution to people who are trying to lose weight and get in shape, but are bored with standard gym routine and mundane exercises. Our offer will give them a wide range of activities to choose from that will both give them a good workout and provide some challenge and excitement.

Your #Market #Analysis section of a business plan is one of the most important aspects of your marketing plan. It defines where you are currently in terms of your market, product, customer and competition. Check out this example in our #BusinessPlan! Tweet

Nowadays people are more afraid to travel to the Continent or any further because of the unstable situation and rise of terrorism, bombing attacks, suicide bombers. In the past the attacks were less frequent, and they were primarily limited to certain regions of conflict, but now it’s more unpredictable.

The attacks mean that people tend to avoid certain regions, change destinations; e.g. France used to be one of the most frequently visited holiday destination in Europe, but as a result of the recent attacks in Paris, the occupancy rate at hotels dropped significantly to 67% (The Nice incident probably had a similar effect). The same could be said about other once popular destinations, such as Turkey, Egypt and Tunisia.

Unsurprisingly, the trend is also visible in the US. American holidaymakers tended to choose “safer” options. A survey conducted by Travelzoo found that approximately 1 in 3 travelers from the US perceives the safety of their holiday destination as the most important factor when choosing where to go.

It is a high-growth business area in which investors will be interested. There are numerous tourist companies that are buying businesses like this to offer holidays.

We would like to work in conjunction with Forestry Commission to build our brand and help preserve the unique nature of the area, as we believe that location in a barren area with unspoiled surroundings is one of our biggest assets.

We are also interested in cooperation with Visit Canada, as we are planning to apply for their funding program aimed at tourism businesses supporting the development of local tourism.

In our industry, reputation is extremely crucial. There are many companies offering similar attractions, as the popularity of various survival and extreme adventure camps is on the rise. Therefore we cannot afford bad pressing. It is extremely important to carefully watch the market trends as well as the activity of other players on the market, in order to stay competitive and cater to the needs of the customers.

Our offer will be presented to the public via our website. We are also planning to build our online presence by means of social media channels, such as Facebook and Twitter.

Our offer is aimed at both individual holidaymakers, families, corporate directors interested in all sorts of team building activities. We believe, that the wide range of activities will also appeal to individuals struggling to lose weight, soldiers wanting to wind down after challenging military operations or just anyone interested in sports, wishing to become stronger or more confident.

Engaging in outdoor activities is also a nice idea for an original stag or hen party for people who are fond of active leisure and would like to spend that special day in an unforgettable and thoroughly enjoyable way.

SWOT Analysis

Our undeniable strength is the fact that we have no direct competitors in the area. Other major players on the market are operating in other parts of Canada. What is more, we are based in a secluded area, where there aren’t many people living, which is also a plus because more and more people are looking for peace and quiet as they are trying to get away from the hustle and bustle of the big city life.

Our possible weakness is the fact that we do not have a well-established brand name and people do not know about us, nor do they associate Lake Erie area with outdoor activities. We intend to deal with this problem by means of well-prepared promotional activity.

Opportunities

We believe we have the potential to become one of Canada’s premier outdoor activity centers. In order to achieve this, we will start a marketing campaign and advertise on our website and social media channels, as we believe it is the most powerful form of selling your services, and the quickest way to reach masses.

Competitive Edge

We are competing against other activity centers with already established brands, but our main asset is that we are located in a secluded area of outstanding beauty, where no one lives. Through our offer we will be presenting people with an opportunity not only to engage in physical activity, but also to experience nature and admire its unspoilt beauty. And with more and more people being relocated north of Canada, our location gives us a great advantage, as there isn’t any outdoor activity center like this in the area.

#5 Activity Center Business Plan Marketing Strategy & Implementation Section

The marketing strategy section of your business plan describes who your customers are going to be and how you plan to communicate to them the services or goods you are offering.

If your potential customers are not made aware of your business, you are not going to stay in business for very long!

Defining a marketing strategy in your business plan highlights your understanding and knowledge and emphasizes what makes your business concept compelling. It also outlines how you plan to attract and maintain a customer/client base.

Ask yourself:

• How are you planning to advertise to your market?
• What is your competitive edge?
• What is your sales strategy?

So, without further ado…

Let’s look at the following example.

STRATEGY AND IMPLEMENTATION

Initially, we are planning to focus on promoting the center among the local citizens to gain recognition and popularity. We would like the local schools and business to get interested in our offer. We believe it to be a perfect spot for all kinds of corporate team building events, stag and hen parties or just spending time with your family in an active way. We will also address our offer to the armed forces, as we believe engaging soldiers in such outdoor activities helps them cope with stress and helps them wind down after difficult military operations.

Our website will be the main channel through which we would like to promote the center. We are also planning to use social media channels to provide information about the kinds of activities we offer and possibly build a community of outdoor activity enthusiasts.

Apart from building an online presence, we would like to reach to various councils and tourist information centers.

Our first milestone would be the purchase of the 6 accommodation cabins to open the business to the public and start selling our services. The center already has outdoor showers and toilets setup, but we still need to build outdoor cooking facilities.

Afterwards, we will engage in promotional activities to popularize the center and get people interested in coming here and purchasing our services. With time, we are hoping to be able to develop and increase the number of accommodation services as well as increasing the turnover.

Promotional Activity

We will focus primarily on building our online presence through our website and social media channels. Apart from that, we would like to contact all the tourist information centers, government schemes and local authorities to interest them in our offer.

Sales Administration

Giving a good service.

Our potential clients will be able to browse through our offer on our website and have access to all the relevant information. They will be able to check the availability of the cabins and make bookings.

Strategic Alliances

We are hoping to be able to create a strategic alliance with Visit Canada. The portal provides interesting funding opportunities that could help us develop and market our business.

We would also like to contact Forestry Commission and interest them in cooperating with us to work for the local area.

Exit Strategy

It is anticipated that there will be a refinancing after year 5 and that a multiplier of 7 will be achieved. It is anticipated that bank borrowings of 60% can be injected along with new equity.

The anticipated value is as below.

Ensuring that you have a COMPLETE #financial #plan within your business plan will DOUBLE your chances of #investment and future growth of your business! Tweet

#6 Activity Center Business Plan Financial Section

Ensuring that you have a COMPLETE financial plan within your business plan will DOUBLE your chances of investment as well as the future growth of your business.

A lot of small businesses don’t have a financial plan and it’s essential to your long-term success and business growth.

We’ve listed here the key elements you need to have in a successful financial section:

• Initial Start Up Expenses – Especially if this is a start-up idea, it’s essential that you have a description of what you need for investment purposes.
• Sales Forecast – It’s essential to have an estimate of your monthly sales revenue as well as annual. This helps you understand your business and plan out any marketing and growth strategies.
• Direct cost of sales – Measures the amount of cash the company will have to spend to produce the goods or services sold by the company. The direct cost of sales only includes the expenses directly associated to production.
• Profit and Loss Forecast – This is a statement summarizing the revenues, costs and expenses incurred during a specific period.
• Balance Sheet – This is the financial position of the company and states its assets, liabilities and owners’ equity at a particular point in time. It illustrates the business’s net worth.
• Loan Repayment – This shows the lender or potential investor the act of paying back any monies.

So… Are you ready to look at some figures?

Sales Forecast 2018

Sales Forecast 3 Years

Personnel Plan

Projected Personnel Plan 3 years

Budget 2018

Budget for 3 Years

Profit & Loss 2018

Profit & Loss for 3 Years

Balance Sheet 2018

Projected Balance Sheet

Projected Cash Flow

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Additional Resources:

• 40 Common Business Plan Mistakes to Avoid when Writing your Plan
• What is a Business plan and why do you need one?
• How to Write a Business Proposal in 5 Easy Steps
• 10 FREE Business Name Generator Tools to find your perfect business name

Now, over to you...

Now I’d love to hear from you:

Are you going to start up your own outdoor activity business, or have you recently written a business plan?

We’d love to know what you thought about our outdoor activity business plan example.

Feel free to leave any comments below and I will be sure to answer them as soon as they come in.

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• Business Plans Handbook
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• Indoor Playground Business Plan

Indoor Playground

BUSINESS PLAN

KID'S WORLD

5568 Inkster Rd. Livonia, MI 48150

This plan is for a franchised indoor children's playground. The plan provides a good description of possible competitors and the methods that will be used to achieve a competitive advantage in this industry.

EXECUTIVE SUMMARY

Mission and strategy, competitive analysis, pricing, profitability, and break even, management and staffing, contingency planning, financial projections.

A market opportunity exists in the Western Detroit area to service children aged 13 and under with a supervised indoor exercise and recreation facility. Market research shows that children often do not get the required amount of exercise to maintain a healthy lifestyle. Indoor playgrounds provide an outlet for active children during inclement weather or when the temperature is too hot or cold for outdoor play. Furthermore, parents want an environment for their children to play without harsh language and an arcade atmosphere.

Proposed Business

Kid's World will provide a safe, clean, and stimulating environment for physically active children aged 13 and under to play in and explore. Kid's World's supervised, visually open play area will ensure children's safety, while challenging them to reach, think, interact, explore, and have fun. The store will require approximately 14,000 square feet, consisting of a giant 5,000 square foot play structure for children over the age of 4, a smaller play area for toddlers under the age of 4, an area with several interactive skill games, a snack bar with seating to accommodate 100 to 125 persons at a time, and a merchandise and souvenir stand. Both play areas have soft indoor playpark equipment with extensive padding and no sharp edges. Furthermore, the game area will not offer video games, pinball-type games or games with a violent theme. For family celebrations, such as birthdays and special occasions, Kid's World will offer private party rooms hosted by trained staff to provide a child everything he/she would want in a birthday - several hours of supervised fun on the play structures, cake and ice cream, prizes, food and beverage, and game tokens. Kid's World desires playtime to be as rewarding for the parents as it is for the children, as they spend time together.

Kid's World will be located in a strip shopping center on the west side of Livonia. Within a twenty-five mile drive from this location, there are at least 49,000 children at or under the age of 14, living in a household with average annual income exceeding $45,000. Furthermore, the Census Bureau expects the communities of Canton, Plymouth and South Lyon to be the fastest growing regions of Wayne and Washtenaw Counties over the next decade.

The business will be operated on a full-time basis by a manager, Alice Cushaw, who has had over 3 years of restaurant management experience. In addition, all member-managers will actively assist in the management of the business on a part-time basis.

Loan Request

The owners are requesting a loan to fund a portion of the start-up costs and inventory. They are also requesting a line of credit in the amount of $500,000. The owners are contributing $35,000 to the business venture and various investors are contributing another $40,000. The money will be needed in equal monthly installments commencing three months prior to opening and will be repaid in a steady manner from available operating cash flows. The loan will be entirely repaid within five years after opening with payments beginning three months after opening.

Kid's World is a diversified destination family entertainment center combining recreation, entertainment, and restaurant facilities that creates substantial drawing power. Kid's World's basic focus is children's play and fitness for 1 to 13 year old children. At Kid's World, these activities have been packaged into a safe, clean, climate-controlled, supervised environment for children aged 13 and under to exercise and have fun while stimulating their imagination and challenging them physically. The indoor playpark is based on the premise that if you set a large number of children inside a safe, yet challenging, imaginative soft playground area, they are going to have fun. They are also going to develop basic motor skills, social skills, muscle tone, and self-confidence. Furthermore, the parents can enjoy hours of close interaction with their children in a safe, secure, and stimulating environment.

Currently, there are no other indoor children playgrounds in the Western Detroit area. In addition, there are relatively few alternatives for children's birthday parties. Kid's World will be able to immediately fill this void in the market by providing extensive recreation, entertainment, and restaurant facilities for children to play in and explore. Within 1 year, Kid's World will be known as the primary recreation facility for children aged 1 to 13 and the destination of choice for children to enjoy birthday parties with friends. Kid's World's safe, secure, and clean environment will assure parents while providing opportunities for their children to have fun in a stimulating environment.

Kid's World will base its appeal on providing a stimulating indoor environment for children to play in, while adhering to the strictest quality control standards emphasizing excellence in service, safety, security, food quality and value, sanitation, cleanliness, and creativity. Furthermore, Kid's World is dedicated to the continual development of creative themes and interactive designs that have entertainment and educational value that will ensure Kid's World's competitiveness and success in the family entertainment market years into the future.

Indoor playgrounds serve an increasing need in our society. Studies show that American children are less active and less fit than they were even five years ago, probably due to increasing time in front of television sets and high calorie-high fat diets. Studies have also shown that less active children are more likely to be overweight, and overweight children have a greater propensity to become overweight adults. As people have become more aware of the healthy aspects of their lifestyles, enrollment in adult health clubs, aerobic exercise, recreational activities, and attention to nutrition has increased dramatically. This trend will continue as parents attempt to provide a healthier lifestyle for their children. Another area of parental concern is their children's safety. Nationally, as well as locally, concern for the physical well-being of children has created a further need for a safe play environment. This concern shows no sign of diminishing.

While it is difficult to determine the size of the indoor playground industry, there are currently about 49 million children 12 years old or younger in the United States and this figure is expected to rise to 51 million by the year 2000, according to the Bureau of Census. There are approximately 26 million households with children younger than 18 years of age, who spend about $1,800 per year on family entertainment or $46 billion annually. Per-capita expenditures on children's activities are likely to rise as families with children spend a larger percentage of their income on recreation. Children aged 4-12 spent, from their own income, $6 billion in 1989, up 41% from 1984. This increase in discretionary income is coming from several factors. First, the increase in dual income families has provided for more discretionary income to be spent on children. Second, women are having children later as evidenced by the rising birth rate among women in their thirties. Third, per-capita family income is increasing and families are choosing to take wealth increases in the form of leisure. Last, grandparents are living longer and spending more on their grandchildren. Based on these demographics, industry analysts believe that there is room for about 600 store locations in primary markets throughout the United States and an additional 200-300 in secondary markets.

The Customer Need and the Target Customer

With the recent concerns over child safety on outdoor playground equipment, many schools have elected to remove their playground equipment entirely. Parents are more aware than ever before over the safety and security of their children's play areas. Consequently, a safe, supervised indoor play area will enable parents to relax while their children enjoy playing in and exploring the soft indoor playpark.

Kid's World will target children aged 13 and under within a 25 minute drive of Western Livonia, comprising about 250,000 people of which at least 49,000 are under the age of 13. Within a five-mile radius of Livonia, census information indicates there are approximately 23,000 children aged 13 and under, living in a household with an average annual income exceeding $55,000. These customers will form Kid's World's primary market base. Kid's World will also target children in the outlying regions of Oakland County.

Product Description

Kid's World is geared for children 13 years old or younger who desire an imaginative, challenging, and fun environment in which to exercise, play, and explore. For safety, children must be accompanied by an adult in order to be admitted and adults are not permitted to enter without a child. Furthermore, each person admitted to the playpark will receive a color-coded wristband identifying him/her with rest of the party. To further promote security, each person's wristband will only be removed when the entire party is present together at the exit desk. Trained staff will supervise the play areas at all times to ensure adherence to the playpark rules while assisting the children to maximize their enjoyment of the facilities.

There will be several play areas within Kid's World; the largest, a 5,000 square foot structure targeting children aged 4 and over, will be comprised of a series of colorful tubes, slides, ball baths, climbing structures, air and water trampolines, obstacle courses, ramps, and stairs. A smaller play area will cater to toddlers and consist of cushions, ramps, a small ball bin, and toys. To encourage active participation by parents, all play areas will have a visually open design with comfortable rest areas in full view of the play structures.

Kid's World will also be equipped with a smaller area of interactive games designed to promote eye and hand coordination. This area will include the "Magic Keyboard", a unique piece of musical play equipment specifically designed for Kid's World. Parents and children can also play several games of skill to win tickets redeemable for prizes. There will also be a snack bar with seating for 100 to 125 customers at a time. It will serve food and beverages that appeal to children and parents such as pizza, hot dogs, salads, sandwiches, popcorn, pop, fruit juice, cappuccino, cake, and ice cream. In addition, Kid's World will have a merchandise counter with small souvenirs emblazoned with the Kid's World logo such as T-shirts, sweaters, and hats.

Kid's World will have six private party rooms and will offer packages for birthdays and other special occasions hosted by staff members, significantly reducing the hassle and mess for parents. The design of the rooms will allow for groups as large as 30 children at a time. For family celebrations, Kid's World will offer three birthday packages for parties of 8 of more, consisting of a two hour limited time of play, birthday cake and ice cream, free game tokens, and, depending on the type of package, pizza or hot dogs, party favors for the guests, and a special gift for the birthday child.

Strategy and Approach to the Market

Kid's World will strive to appeal to value-oriented customers who desire hours of entertainment for their children at reasonable prices. Kid's World will be competitively priced at $4.95 for unlimited play which is comparable to other forms of entertainment. However, the distinguishing feature of Kid's World will be its clean, safe, secure environment for children to play in while parents can either relax or participate in their child's activities.

Advertising

Kid's World will reach its target customers through such advertising media as local newspapers, local television, and direct mail campaigns. Local television advertising has been found to be very effective in reaching the target market segment of children 13 and under, so we will focus our efforts here. The advertising and promotion campaign will be funded through operating cash flows and will build upon the close proximity of the store to the corporate location. In addition, the franchisor will assist its franchisees through regional advertising programs to obtain synergy among all franchisees within the region. Kid's World will initially promote its concept through a Grand Opening advertisement campaign employing an invitation-only free evening for local business and government leaders and their children as well as local radio coverage. The franchisor will assist in the preparation of initial advertising and scheduling of promotions.

Location Characteristics

The nature and location of Kid World's business will support both destination and walk-in shopping. Since the majority of birthday parties are pre-planned events, the exact location of Kid's World with respect to major shopping centers is not as critical as it is in other retail businesses. However, parents shopping with their children may desire an outlet for their children in the form of indoor exercise and recreation. Once customers are aware of Kid's World's location, they will return again and again. Figures from the corporate store indicate an average return rate of seven times per child per year. Our financial forecasts conservatively project 1/3 less. The awareness of our location will develop over several months due to advertising, word of mouth, and simple observation by shoppers in the area.

Kid's World will locate in Livonia on Inkster Road in the Heights Shopping Center. This shopping center consists of two separate buildings totaling 73,480 square feet of rental space and contains both destination and walk-by businesses. The center is primarily focused on providing family related services to the local community. Within three miles of this location, census data indicates there are 9,854 children under the age of 14. Within five miles of this location, census data indicates there are 23,061 children under the age of 14. In addition, there are several elementary schools located in the proximity, a day care center directly behind the shopping center, and many other child-related businesses within a few blocks along Inkster Rd. in either direction.

To better ensure Kid's World's success, the franchisor, Kid's World, Inc., must approve the final location and subject it to their proprietary location requirements.

Unique Market Characteristics

Weekly usage patterns.

With 60 to 65% of the costs fixed and only 35 to 40% variable, even small increases in capacity utilization can have a major impact on profitability. With a projected 60% of revenue coming from Friday through Sunday, it will be important to effectively utilize capacity on weekdays. Kid's World will provide the following services to increase customer usage during this period: group discounts to day care centers, churches, community groups, schools, etc., a frequent user card to encourage repeat customer visits, nutritious food to attract health-conscious families, and promoting birthday parties during the week.

Seasonality

The winter months are usually the strongest, and the beginning of spring and the beginning of the school year are usually the weakest periods. On a quarterly basis, Kid's World's best quarter should be the first, followed by the third, second, and fourth quarters. To manage this seasonal variation in customer demand, management will actively monitor weekly sales volume and maintain a flexible staffing arrangement.

Threat of a Fad Product

There is a risk that children may tire of the concept of indoor padded playgrounds. To keep the concept fresh, Kid's World will strive to introduce new play equipment, skill games, and/or new marketing concepts annually. In addition, the franchisor is committed to ongoing research and development in the area of child interaction and stimulation through consultation with staff child psychologists.

Safety/Liability Concerns

To reduce the potential for injuries and lawsuits, Kid's World will employ every means possible to protect children from hurting themselves on the play equipment. Kid's World will only utilize the softest and most extensively-padded equipment in the industry. Furthermore, Kid's World will employ trained staff to continuously monitor each play area and enforce the rules of the playpark. The playpark will be designed to provide parental viewing on all sides and at all times. Parents will also be encouraged to play in the equipment with their children (knee pads will be available for a nominal charge.) In addition, security wristbands will be issued to each person upon entering to ensure the child's safety and prohibit stranger abduction of children. Strict security measures will be observed at all times. Kid's World will carry a $1 million per occurrence liability insurance policy in the event of lawsuit.

Nature of Competition

Competition in the children's recreation and entertainment industry consists of a highly diverse group of children's activities, including television, libraries, YMCA's, health clubs, parks and other recreation centers, movies, the zoo, and related activities. All of these activities provide for enjoyment by both the parents and the children. However, an indoor playground offers a safe, clean indoor environment for physical activity that is specifically designed for children. It provides children with the security and the skill development opportunities that parents desire.

The indoor playground industry is relatively new. Among the existing players in the indoor playground industry, competition is fragmented. The only company with a strong national presence is Surprise Land, possessing over 250 store locations across the United States, Canada, Mexico, and Europe. A significant threat also exists from Connell Corporation, which has started an indoor playground concept of its own, Jungle Play. Although Jungle Play is still in a testing phase, Connell's has the resources and experience to expand its concept rapidly. In addition, there are numerous regional players with fewer than 10 stores across the nation, although relatively few of them are actively seeking franchisees.

Presently, there are no indoor children's playgrounds operating in the Livonia area. Within a 25 minute drive from Livonia are the following primary competitors to Kid's World:

Competitive Advantage

After reviewing the characteristics and environment of each of the above competitors, we believe that Kid's World offers several advantages over the existing competitors. First, Kid's World offers the lowest admission price, charging $4.95 per child, of any establishment dedicated to providing an extensive indoor playground. Second, Kid's World encourages parents to participate in their children's recreational activities through a careful layout of the playpark which ensures high visibility of the play areas and close proximity for the parents. Third, Kid's World is the only indoor playground operator that provides such unique play equipment as the Magic Keyboard, an air mattress, and games of skill that are specifically designed to promote child development. Fourth, Kid's World goes to extra lengths to ensure the safety and security of the environment by providing such extras as CPR certification for all employees of a certain level, video monitors of the entire playpark, and strictly controlling the entrances and exits to Kid's World. Last, with the corporate Kid's World location being so close to Michigan, name recognition should be high, as many of the potential customers have already been to the existing Kid's World location.

Analysis of Competitors

The following section briefly discusses each competitor's market position, strategy, and unique operating characteristics.

Captain Sam's

Captain Sam's primary focus is on an extensive array of video games, mini-rides, interactive skill games, a puppet show, and food. Although it has a small playpark area for toddlers, Captain Sam's is primarily dedicated to food service and games. Consequently, it serves as a destination business for pre-planned visits, centered around its food service for family outings and birthday parties. It is an open layout with more windows than other children's entertainment centers and has the atmosphere of a large noisy cafeteria. It charges no entry fee, but maintains high prices for its pizza, ice cream, and beverages. Catering more to parents, the Ypsilanti location allows smoking and serves alcoholic beverages along with pizza, hot dogs, and nachos. It does not instill a sense of security for the parents, nor does it provide the challenging and stimulating environment that children desire.

Surprise Land

With over 250 fun centers in operation as of April 1994, Surprise Land is the largest operator of indoor playgrounds for children. The company was founded in 1990 and began its early growth through franchising. In 1993, Reeves Entertainment acquired 20.1% of Surprise Land's shares with an option to purchase additional shares up to a 51% interest in the company. In order to sustain market leadership and pre-empt competitive threats, Surprise Land has adopted an aggressive expansion campaign with the goal of securing what they feel are the best locations across the country. Specifically, Surprise Land plans on opening 90-100 domestic fun centers a year and franchisees are expected to open another 100 in 1994, the majority of which will be opened by Reeves Entertainment. At this rate, they will have an estimated 360-400 stores by the end of this year and 600 by 1996. This rapid expansion is evidence of the acceptance of this concept by both children and adults. To complete this aggressive plan, Surprise Land has adopted a regional organizational structure and invested in systems to operate and maintain a chain with hundreds of stores in many markets.

In October, 1993, Surprise Land entered the Detroit market by opening its first store location in Warren (east side of Detroit), followed by additional locations in Taylor (downriver area), Plymouth (western suburb), Farmington Hills (northern suburb). Surprise Land has future plans for an additional locations in the metro-Detroit area, including Troy, Novi, and Ann Arbor. In addition, Surprise Land is planning to locate in such outstate areas as Flint, Lansing, Traverse City and Saginaw.

Surprise Land is similar in concept to Kid's World in that it provides a controlled environment for children to play in and explore with their parents. It consists of the Menster-Zone, a 3,000 to 4,000 square foot play area for children aged 4 to 12, the Tiny-Zone, a smaller play area for toddlers, an area of interactive skill games, five or six party rooms, and a snack bar serving foods such as pizza, hot dogs, popcorn, and ice cream. In addition, Surprise Land provides a quiet room for parents who wish to let their children enjoy the play areas unattended.

The primary difference between Surprise Land and Kid's World is the emphasis on a safe, clean, secure atmosphere as well as the level of encouraged interaction between child and parent. While Surprise Land promotes the safety and security aspects of its play areas, it's easier for children to leave the premises unnoticed and it allows adults to tour the facilities unescorted. Furthermore, the snack bar seating is usually located in the center of the play space, leading to sticky floors, congested walkways, and visible food wrappers next to trash dispensers in every interior corner of the playpark. The play structure at Surprise Land is contained in a smaller area than Kid's World and is typically placed in a corner of the facility. This can lead to heavy congestion in the play area during peak hours, a restriction of airflow throughout the playpark, and a general lack of incentive for parents to interact with their children. Kid's World's play structure is located in the center of the room with benches provided on the walls surrounding the structure, promoting visibility at all times by the parents and staff monitors and encouraging parent/child interaction.

Jungle Play

A subsidiary of Connell Corporation, Jungle Play started in 1991 and has since grown to approximately 40 locations nationwide. Connell's plans for Jungle Play include a steady but cautious introduction of new stores located primarily in major market areas. In the Detroit area, Jungle Play outlets are located in Southfield, Dearborn Heights, and Redford Township. Connell's usually builds free-standing structures on land located adjacent to major shopping malls. Therefore, it is likely that Jungle Play may be looking at the available real estate on the exterior of Novi Mall for future expansion. If Jungle Play were to locate in Novi they could represent formidable competition for Kid's World. However, the strong demographics of this area suggest that it could support 3 or more children's indoor play facilities.

Jungle Play is similar in concept to Kid's World and Surprise Land in that it provides a safe, secure, clean, and stimulating environment for children to play in. Jungle Play is somewhat larger in size than Kid's World. Unlike Surprise Land, Jungle Play's play structure is designed to promote parent/child interaction. Jungle Play is particularly adept at providing birthday services by including such extras as a name board to alert all customers of the day's birthday children, a cart for transporting birthday gifts, and extremely friendly and courteous staff. Jungle Play obtains additional business by giving discounts during non-peak hours, allowing groups to rent the facility after-hours, and promoting such activities as overnight lock-ins, fund raisers, and school fieldtrips.

Kidville opened its first and only location this past March in Garden City and has since expressed interest in franchising its concept. Similar in size and appearance to Surprise Land, Kidville offers a multi-level play-park complete with treeforts and slides for children over 4 and a separate play area for children under the age of 4. It is similar in concept to Surprise Land, Jungle Play, and Kid's World, but it does not represent a formidable threat since it has not yet decided to expand via franchising or additional corporate locations.

Kid's World will derive its sales revenues from admissions, games of skill, restaurant/snack bar operations, birthday party packages, and gift shop and souvenir sales. A detailed description of each component of revenue is provided below.

Admissions/Games

Admission fees will be $4.95 per child (ages 1-17) which includes unlimited play in all of the play areas. Adults will be admitted free of charge and encouraged to play in the play areas with their children. This price compares favorably to other forms of family entertainment such as movies where both adults and children must pay admission. The goal of Kid's World is for a visit to the playpark to become a regular family event. Reflecting this goal, a frequent user card will enable a customer to receive discounts off future admissions to Kid's World after a specified number of paid admissions to the playpark. Statistics from the corporate location show the average child returning seven times per year. In addition, Kid's World will offer group discounts for groups of 12 or more at $3.95 per person to encourage day care centers, youth group activities, and summer camps to visit the playpark. For larger groups of 30 or more children, Kid's World offers a special package at $5.00 per child that includes unlimited play in the playpark, two game tokens per child, a slice of pizza or a hot dog, and a beverage.

The 125 person capacity snack bar will offer food products that appeal to both children and parents alike. It will offer traditional children's favorites such as pizza, hot dogs, and popcorn as shown below on a sample menu:

Birthday Party Packages

For family celebrations Kid Kingdom will offer three birthday packages for parties of 8 of more, consisting of a two hour limited time of play, birthday cake and ice cream, free game tokens, and, depending on the type of package, pizza or hot dogs and a special gift for the birthday child. The three birthday packages offered include the following:

έ Regal Celebration $7.95 per child Three game tokens per child Invitations/Balloons Nine-inch double layer cake Pop/punch Ice cream

έ Supreme Celebration $8.95 per child Three game tokens per child Invitations/Balloons Half-sheet cake Pop/punch Ice cream Pizza or hot dogs Special Kid Kingdom gift for the birthday child

"Supreme "Theme" Celebration $10.95-$12.95 per child Includes all items in Supreme Celebration, plus: Special theme gifts for all children in the party Custom decorated half-sheet cake

Gift Shop/Souvenirs

The gift shop will contain various souvenir merchandise available for sale such as T-shirts, hats, sweaters, and wristbands with the Kid Kingdom logo. The gift shop will also provide various prizes and gifts for children to redeem with tickets received from completing the games of skill.

Break-Even Analysis

Projected fixed costs for an average month include the following:

Hence, at a projected gross margin of 78% (contribution margin of 83% less franchise fees of 5% of sales) monthly break-even volume is:

$50,919/.78 = $65,281 or 4,340 visits per month

Per the attached financial projections, break-even is projected to be achieved at a monthly revenue level of $65,281. Given our revenue forecasts of $82,213 per month, it appears that we will be able to exceed break-even revenue levels at significantly less volume. Competitive assessment suggests that indoor playgrounds of comparable size and scope typically exceed the break-even monthly sales level within the first month after opening.

Hours of Operation

Initially, store operating hours will be from 10 AM to 9 PM Monday through Thursday, 10 AM to 10 PM Friday and Saturday, and 12 PM to 6 PM on Sunday.

Sources of Inputs

Description of Cost Items

We have identified a prospective rental location of 14,000 square feet and have negotiated a ten-year lease with one ten-year optional extension. The rental payment schedule is as follows:

The terms of this lease call for a one month's rent security deposit. Per agreement with the prospective landlord, our first ninety days of occupancy will be free of rent. We anticipate the first thirty days of that period will be devoted to equipment set-up and staff training, hence we estimate approximately sixty days after opening as the date the first rental payment will be due. The lease does not contain a percentage rent clause based on achievement of certain sales levels.

Leasehold Improvements

The majority of leasehold improvements will be completed by the landlord prior to our occupancy. These include painted outer walls, carpeted and/or tiled flooring, acoustical tile drop ceiling with recessed flourescent lighting, two restrooms, and a manager's office. Items we have budgeted for include: party room construction (estimated by landlord at $10,000), signage - an exterior facade sign, an interior neon sign, and an exterior sign for the shopping center's pylon sign [estimated at $15,000), front entry desk and counter-tops (estimated by franchisor at $9,000), and wall decorations, decorative lighting, party room decoration, storage room shelving and lockers, workshop/game repair room, and miscellaneous items (total budget of $11,000).

Fixtures and Equipment

In addition to the leasehold improvements, we have budgeted $50,000 for restaurant fixtures and furnishings. These include pizza ovens, refrigeration units, beverage dispensers, sinks, countertops, tables and bench seats, and storage shelving. The two most significant equipment expenditures are the main playpark structure (including the toddler play structure) and the various games of skill. The total cost of the playpark structure has been budgeted at $220,000 and depends on many factors, including its overall size, configuration, and complexity. The franchisor has developed several playpark layouts to accomodate the unique characteristics of our rental space. Preliminary estimates from two indoor playground manufacturers have been in the range of $175,000 - $200,000 for the entire playpark structure. Typically, 50% of the total purchase price is due upon ordering the equipment and the remaining 50% is due upon shipment. Lead-time for playpark equipment has been estimated at 7-8 weeks. The total cost of the games of skill has been budgeted at $75,000. The franchisor has developed an extensive list of pre-approved games of skill to select from, most individual games priced between $2,000 and $5,000 each. Most game equipment companies also require 50% down when ordering and the remaining 50% upon shipment with an estimated lead-time of 4-6 weeks. We have also budgeted $15,000 for computer hardware, $5,000 for the franchisor's software programs, and $5,000 for miscellaneous office equipment, such as a copy machine, fax machine, public address system, and telephones.

Depreciable Total and Method

The depreciable costs listed above are summarized as follows:

These capital expenditures will be depreciated using the Modified Accelerated Costs Recovery System (MACRS) over various lengths depending on the useful lifes of the assets as mentioned above.

Utilities include electricity, gas, and water/sewer. Our estimates of electricity, gas, and water/sewer costs (based on franchisor estimates and contact with Detroit Edison, MichCon, and the City water department), suggest annual utilities will cost approximately $25,000.

Kids World will carry extensive insurance policies protecting it in the event of lawsuit. The insurance policies carried include: $1,000,000 per incident premises liability insurance covering bodily injury, property damage, and non-owned autos; $1,000,000 product liability insurance coverage; 100% replacement coverage on building contents and leasehold improvements; three month business interruption insurance, and worker's compensation insurance as required by law. These insurance policies have been estimated at $15,000 on an annual basis.

Inventory will consist of redemption items, game tokens, tickets, identification bracelets, paper products, food ingredients, restaurant supplies, and gift shop sale items. The budgeted initial investment in inventory is $7,500 based on franchisor estimates.

Working Capital

Based on franchisor estimates, Kid's World will require $50,000 of available cash, line of credit, or other liquid reserves to cover operating expenses for wages, utilities, rent, and similar expenses.

Business Organization

The business will be organized as a partnership under the name of Kid's World. Thomas Jones and Alice Cushaw will serve as Registered Agents.

Staffing Plan

In the event Kid's World's acceptance is slower than anticipated, expenses can be reduced as follows:

Certain games and planned playpark additions can be leased, reducing up-front cash expenditures by $20,000 - $50,000.

The Secretary position can be eliminated and its job responsibilities performed by the two Assistant Managers. This can reduce salary expenditures by $20,000 annually.

Since the majority of Kid's World's employees are part-time and only scheduled to work up to two weeks in advance, the employment level can quickly and easily be adjusted to operating conditions.

Management fees can be reduced or eliminated entirely, as the member-managers do not depend on the business as their main source of income. This can reduce expenditures by up to 5.0% of sales, or up to $50,000.

These savings can significantly reduce operating expenses in the event of unforseen circumstances, lowering the break-even volume of the store.

Projected Revenue Buildup

Projected Revenues by Source

Projected Start-up Costs

Projected Salary and Wage Expense

Management Fee Schedule

Projected Capital Contributions by Source

Proforma Income Statement - Year 1

Proforma Balance Sheet - Year 1

Proforma Statement of Cash Flows - Year 1

Proforma Income Statement - Year 2

Proforma Balance Sheet - Year 2

Proforma Statement of Cash Flows - Year 2

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Family Entertainment Center Business Plan Template

Written by Dave Lavinsky

Family Entertainment Center Business Plan

Over the past 20+ years, we have helped over 500 entrepreneurs and business owners create business plans to start and grow their family entertainment center companies.

If you’re unfamiliar with creating a family entertainment center business plan, you may think creating one will be a time-consuming and frustrating process. For most entrepreneurs it is, but for you, it won’t be since we’re here to help. We have the experience, resources, and knowledge to help you create a great business plan.

In this article, you will learn some background information on why business planning is important. Then, you will learn how to write a family entertainment center business plan step-by-step so you can create your plan today.

Download our Ultimate Business Plan Template here >

What Is a Business Plan?

A business plan provides a snapshot of your family entertainment center business as it stands today, and lays out your growth plan for the next five years. It explains your business goals and your strategies for reaching them. It also includes market research to support your plans.

Why You Need a Business Plan

If you’re looking to start a family entertainment center business or grow your existing family entertainment center company, you need a business plan. A business plan will help you raise funding, if needed, and plan out the growth of your family entertainment center business to improve your chances of success. Your family entertainment center business plan is a living document that should be updated annually as your company grows and changes.

Sources of Funding for Family Entertainment Center Businesses

With regards to funding, the main sources of funding for a family entertainment center business are personal savings, credit cards, bank loans, and angel investors. When it comes to bank loans, banks will want to review your business plan and gain confidence that you will be able to repay your loan and interest. To acquire this confidence, the loan officer will not only want to ensure that your financials are reasonable, but they will also want to see a professional plan. Such a plan will give them the confidence that you can successfully and professionally operate a business. Personal savings and bank loans are the most common funding paths for family entertainment center companies.

Finish Your Business Plan Today!

How to write a business plan for a family entertainment center.

If you want to start a family entertainment center business or expand your current one, you need a business plan. The guide below details the necessary information for how to write each essential component of your family entertainment center business plan.

Executive Summary

Your executive summary provides an introduction to your business plan, but it is normally the last section you write because it provides a summary of each key section of your plan.

The goal of your executive summary is to quickly engage the reader. Explain to them the kind of family entertainment center business you are running and the status. For example, are you a startup, do you have a family entertainment center business that you would like to grow, or are you operating a chain of family entertainment center businesses?

Next, provide an overview of each of the subsequent sections of your plan.

• Give a brief overview of the family entertainment center industry.
• Discuss the type of family entertainment center business you are operating.
• Detail your direct competitors. Give an overview of your target customers.
• Provide a snapshot of your marketing strategy. Identify the key members of your team.
• Offer an overview of your financial plan.

Company Overview

In your company overview, you will detail the type of family entertainment center business you are operating.

For example, you might specialize in one of the following types of family entertainment center businesses:

• Kids’ entertainment centers: This type of family entertainment center focuses on attractions for small children such as playgrounds, kiddie rides, and themed cartoon character games.
• Teen entertainment centers: This type of family entertaiment center caters to teenages and often includes attractions like thrill rides, arcade games, and laser tag.
• Water parks: This type of family entertainment center has water rides, slides, and attractions for the whole family.
• Theme parks: This type of family entertainment center is focused on a specific brand or concept. Disneyland and Universal studios are two examples of large theme parks.

In addition to explaining the type of family entertainment center business you will operate, the company overview needs to provide background on the business.

Include answers to questions such as:

• When and why did you start the business?
• What milestones have you achieved to date? Milestones could include the number of customers served, the number of seasonal passes sold, reaching $X amount in revenue, etc.
• Your legal business Are you incorporated as an S-Corp? An LLC? A sole proprietorship? Explain your legal structure here.

Industry Analysis

In your industry or market analysis, you need to provide an overview of the family entertainment center industry.

While this may seem unnecessary, it serves multiple purposes.

First, researching the family entertainment center industry educates you. It helps you understand the market in which you are operating.

Secondly, market research can improve your marketing strategy, particularly if your analysis identifies market trends.

The third reason is to prove to readers that you are an expert in your industry. By conducting the research and presenting it in your plan, you achieve just that.

The following questions should be answered in the industry analysis section of your family entertainment center business plan:

• How big is the family entertainment center industry (in dollars)?
• Is the market declining or increasing?
• Who are the key competitors in the market?
• Who are the key suppliers in the market?
• What trends are affecting the industry?
• What is the industry’s growth forecast over the next 5 – 10 years?
• What is the relevant market size? That is, how big is the potential target market for your family entertainment center business? You can extrapolate such a figure by assessing the size of the market in the entire country and then applying that figure to your local population.

Customer Analysis

The customer analysis section of your family entertainment center business plan must detail the customers you serve and/or expect to serve.

The following are examples of customer segments: individuals, schools, families, and corporations.

As you can imagine, the customer segment(s) you choose will have a great impact on the type of family entertainment center business you operate. Clearly, individuals would respond to different marketing promotions than corporations, for example.

Try to break out your target customers in terms of their demographic and psychographic profiles. With regards to demographics, including a discussion of the ages, genders, locations, and income levels of the potential customers you seek to serve.

Psychographic profiles explain the wants and needs of your target customers. The more you can recognize and define these needs, the better you will do in attracting and retaining your customers.

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Competitive Analysis

Your competitive analysis should identify the indirect and direct competitors your business faces and then focus on the latter.

Direct competitors are other family entertainment center businesses.

Indirect competitors are other options that customers have to purchase from that aren’t directly competing with your product or service. This includes other types of family fun centers, recreation centers, parks, and movie theaters. You need to mention such competition as well.

For each such competitor, provide an overview of their business and document their strengths and weaknesses. Unless you once worked at your competitors’ businesses, it will be impossible to know everything about them. But you should be able to find out key things about them such as

• What types of customers do they serve?
• What type of family entertainment center business are they?
• What is their pricing (premium, low, etc.)?
• What are they good at?
• What are their weaknesses?

With regards to the last two questions, think about your answers from the customers’ perspective. And don’t be afraid to ask your competitors’ customers what they like most and least about them.

The final part of your competitive analysis section is to document your areas of competitive advantage. For example:

• Will you make it easier for your customers to acquire your product or service?
• Will you offer products or services that your competition doesn’t?
• Will you provide better customer service?
• Will you offer better pricing?

Think about ways you will outperform your competition and document them in this section of your plan.  

Marketing Plan

Traditionally, a marketing plan includes the four P’s: Product, Price, Place, and Promotion. For a family entertainment center business plan, your marketing strategy should include the following:

Product : In the product section, you should reiterate the type of family entertainment center company that you documented in your company overview. Then, detail the specific products or services you will be offering. For example, will you provide dining options, arcade games, or batting cages?

Price : Document the prices you will offer and how they compare to your competitors. Essentially in the product and price sub-sections of your plan, you are presenting the products and/or services you offer and their prices.

Place : Place refers to the site of your family entertainment center company. Document where your company is situated and mention how the site will impact your success. For example, is your family entertainment center located in a busy retail district, a business district, or a standalone facility? Discuss how your site might be the ideal location for your customers.

Promotions : The final part of your family entertainment center marketing plan is where you will document how you will drive potential customers to your location(s). The following are some promotional methods you might consider:

• Advertise in local papers, radio stations and/or magazines
• Reach out to websites
• Distribute flyers
• Engage in email marketing
• Advertise on social media platforms
• Improve the SEO (search engine optimization) on your website for targeted keywords

Operations Plan

While the earlier sections of your business plan explained your goals, your operations plan describes how you will meet them. Your operations plan should have two distinct sections as follows.

Everyday short-term processes include all of the tasks involved in running your family entertainment center business, including answering calls, scheduling employees’ shifts, processing customer payments, and monitoring the park for safety.

Long-term goals are the milestones you hope to achieve. These could include the dates when you expect to acquire your Xth customer, or when you hope to reach $X in revenue. It could also be when you expect to expand your family entertainment center business to a new city.  

Management Team

To demonstrate your family entertainment center business’ potential to succeed, a strong management team is essential. Highlight your key players’ backgrounds, emphasizing those skills and experiences that prove their ability to grow a company.

Ideally, you and/or your team members have direct experience in managing family entertainment center businesses. If so, highlight this experience and expertise. But also highlight any experience that you think will help your business succeed.

If your team is lacking, consider assembling an advisory board. An advisory board would include 2 to 8 individuals who would act as mentors to your business. They would help answer questions and provide strategic guidance. If needed, look for advisory board members with experience in managing a family entertainment center.  

Financial Plan

Your financial plan should include your 5-year financial statement broken out both monthly or quarterly for the first year and then annually. Your financial statements include your income statement, balance sheet, and cash flow statements.

Income Statement

An income statement is more commonly called a Profit and Loss statement or P&L. It shows your revenue and then subtracts your costs to show whether you turned a profit or not.

In developing your income statement, you need to devise assumptions. For example, will you charge $80 for a day pass and offer a discount for a seasonal pass? And will sales grow by 2% or 10% per year? As you can imagine, your choice of assumptions will greatly impact the financial forecasts for your business. As much as possible, conduct research to try to root your assumptions in reality.

Balance Sheets

Balance sheets show your assets and liabilities. While balance sheets can include much information, try to simplify them to the key items you need to know about. For instance, if you spend $50,000 on building out your family entertainment center business, this will not give you immediate profits. Rather it is an asset that will hopefully help you generate profits for years to come. Likewise, if a lender writes you a check for $50,000, you don’t need to pay it back immediately. Rather, that is a liability you will pay back over time.

Cash Flow Statement

Your cash flow statement will help determine how much money you need to start or grow your business, and ensure you never run out of money. What most entrepreneurs and business owners don’t realize is that you can turn a profit but run out of money and go bankrupt.

When creating your Income Statement and Balance Sheets be sure to include several of the key costs needed in starting or growing a family entertainment center business:

• Cost of equipment and supplies
• Payroll or salaries paid to staff
• Business insurance
• Other start-up expenses (if you’re a new business) like legal expenses, permits, computer software, and equipment

Attach your full financial projections in the appendix of your plan along with any supporting documents that make your plan more compelling. For example, you might include your family entertainment center location lease or a full list of your attractions and services.  

Writing a business plan for your family entertainment center business is a worthwhile endeavor. If you follow the template above, by the time you are done, you will truly be an expert. You will understand the family entertainment center industry, your competition, and your customers. You will develop a marketing strategy and will understand what it takes to launch and grow a successful family entertainment center business.  

Family Entertainment Center Business Plan FAQs

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How Do You Start a Family Entertainment Center Business?

Starting a family entertainment center business is easy with these 14 steps:

• Choose the Name for Your Family Entertainment Center Business
• Create Your Family Entertainment Center Business Plan
• Choose the Legal Structure for Your Family Entertainment Center Business
• Secure Startup Funding for Family Entertainment Center Business (If Needed)
• Secure a Location for Your Business
• Register Your Family Entertainment Center Business with the IRS
• Open a Business Bank Account
• Get a Business Credit Card
• Get the Required Business Licenses and Permits
• Get Business Insurance for Your Family Entertainment Center Business
• Buy or Lease the Right Family Entertainment Center Business Equipment
• Develop Your Family Entertainment Center Business Marketing Materials
• Purchase and Setup the Software Needed to Run Your Family Entertainment Center Business
• Open for Business

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How to Write a Learning Center Business Plan [Sample Template]

Are you about starting a learning center company? If YES, here is a detailed sample learning center business plan template & FREE feasibility report. A learning center is a self-contained section of the classroom in which students engage in independent and self-directed learning activities. Learning centers provide students with exciting and interesting experiences to practice, enrich, reteach, and enhance their learning. These types of centers are filled with art materials, books, and other instructional tools.

Why Start a Learning Center?

It is important to state that there are different types of learning centers; learning centers can vary a great deal when it comes to their design and the results they want to achieve. But for the purpose of this business plan, we will concentrate on early childhood learning center.

Lastly, there are no barriers as regards those who can start a learning center in the united states; educationist, philanthropists, parents, community leaders, social entrepreneurs, religious organizations, businesses, teachers, school districts, and towns can start their own learning centers.

Having said that, if you interested in starting your learning center, then here is a comprehensive learning center business plan template that will give you the needed guide.

A Sample Learning Center Business Plan Template

1. industry overview.

The Early Childhood Learning Centers industry comprises establishments that provide basic skill and education courses for children between the ages of two and five.

Basically, establishments in this industry, both public and private, provide basic preparatory education courses for children aged two years to those reaching the compulsory school-entry age. This industry excludes establishments that primarily service adults and provide child-teaching services.

Operators offer different programs, which vary by age. For younger children, typically those between the ages of two and three, programs focus on developing early math, reading and interpersonal skills. Children between three and five years old participate in a variety of activities and subjects to prepare them for grade school.

Recent reports released by IBISWORLD shows that over the five years to 2018, revenue fell early in the period as a result of low per capita disposable income levels and the decline in the labor force participation rate of women. However, the unemployment rate has declined each year since 2013.

Statistics has it that The Early Childhood Learning Centers industry in the United States of America, is worth $11 billion, with an estimated growth rate of 2.1 percent annually between 2013 and 2018. There are about 19,482 registered and licensed (accredited) early childhood learning centers scattered all around the United States of America and they are responsible for employing about 247,365 people.

Aside from Bright Horizons Family Solutions Inc. which has the largest enrollments, no other early childhood learning center can boast of dominating the market; every player can comfortably compete in the industry.

It is important to state that the barriers to entry into the Early Childhood Learning Centers industry are high. As a matter of fact, new entrants find it difficult to establish themselves. So also, the reputation of the early childhood learning center is of utmost importance, as the center that has a good history of getting students into prestigious colleges often have the best reputations hence good enrollments.

Reputation indeed is imperative to parents’ decisions when shopping for early childhood learning centers. This is because the quality of education cannot be assessed until after it is complete.

Even though this might seem like a highly competitive industry, the industry is still pretty much open for people to come in and compete. As a matter of fact, if you conduct your research and feasibility studies very well before starting your own center, you are likely going to struggle less to make headway in the industry.

2. Executive Summary

Little Rock® Community Learning Center, Inc. is an early childhood learning center that will be located in a well – populated residential estate in Little Rock – Arkansas, United States of America. We are a standard early childhood learning center that will offer different programs, which will vary by age.

For younger children, typically those between the ages of two and three, the programs will focus on developing early math, reading and interpersonal skills. Children between three and five years old will participate in a variety of activities and subjects to prepare them for grade school.

Little Rock® Community Learning Center, Inc. is a result driven early childhood learning center that provides broad-based learning approaches and experience at an affordable fee that won’t in any way put a hole in the pocket of our clients.

We will offer professional teaching services in a highly secured and conducive learning environment. We will ensure that we work hard to meet and surpass all our students’ educational goals whenever they enroll in our center.

At Little Rock® Community Learning Center, Inc., our students’ overall best interest would always come first, and everything we do will be guided by our values and professional ethics. We will ensure that we hire professional teachers in various subjects who are passionate at imparting knowledge to students.

We have plans in the future to also offer learning platforms to people with both learning disability and physical disability (especially the blind, the dumb and the deaf). Our overall business goal is to position our early childhood learning center to become the leading brand in the industry in the whole of Little Rock – Arkansas, and also to be amongst the top 10 learning centers in United States of America within the first 20 years of operation.

Little Rock® Community Learning Center, Inc. is founded by Dr. (Mrs.) Becky Steve – Carson and her immediate family members. She is an educationist par excellence and she has won many awards in the educational sector in the United States.

Dr. (Mrs.) Becky Steve – Carson has both the academic qualifications and experience to run an early childhood learning center that can favorably compete with other leading early childhood learning centers not only in Little Rock – Arkansas, but also throughout the United States America.

3. Our Products and Services

Little Rock® Community Learning Center, Inc. is going to offer varieties of early childhood learning services in the United States of America. Our intention of starting our early childhood learning center is to soundly educate kids in various subjects and of course to make profits from the industry.

Our service offerings are listed below;

• Planning and implementing a diverse curriculum for children
• Developing activities to introduce math and literacy concepts
• Providing child and infant daycare to an extent
• Operating Head Start programs

4. Our Mission and Vision Statement

Our vision is to build a highly competitive early childhood learning center that will become the number one choice for both parents and students in the whole of Little Rock – Arkansas.

Our mission is to provide professional and conducive learning environment to students at different levels of learning. Our overall business goal is to position Little Rock® Community Learning Center to become the leading early childhood learning center in the industry in the whole of Little Rock – Arkansas, and also to be amongst the top 10 early childhood learning centers in the United States of America within the first 20 years of operation.

Our Business Structure

It is a known fact that the success of any business is to a large extent is dependent on the business structure of the organization and the people who occupy roles in the organization. Little Rock® Community Learning Center, Inc. will build a solid business structure that can support the growth of our early childhood learning center.

We will ensure that we hire competent hands (teaching and non – teaching staff members) to help us build the early childhood learning center of our dream. The fact that we want to become one of the leading early childhood learning centers in the industry in the whole of the United States of America makes it necessary for our organization to deliberately build a well – structured business from the onset.

We will work hard to ensure that we only attract people with the right mindset to help us achieve our business goals and objectives in record time. Below is the business structure that we will build Little Rock® Community Learning Center, Inc.;

• Head of The Early Childhood Learning Center (School Proprietress)

School Administrator

Early Childhood Learning Specialist

• Accountant/Bursar
• Client Service Executive/Front Desk Officer

Security Officers

5. Job Roles and Responsibilities

Head of the Early Childhood Learning Center/School Coordinator:

• Responsible for providing direction for the center
• Responsible for handling high profile clients and deals
• Responsible for fixing fees and signing business deals (partnership)
• Responsible for signing checks and documents on behalf of the early childhood learning center
• Coordinates all arms of the center
• Evaluates the success of the center
• Reports to the board
• Responsible for overseeing the smooth running of HR and administrative tasks for the early childhood learning center
• Designs job descriptions with KPI to drive performance management for tutors (teachers)
• Regularly hold meetings with key stakeholders (parents and member of the school board) to review the effectiveness of the schools’ Policies, Procedures and Processes
• Maintains office supplies by checking stocks; placing and expediting orders; evaluating new products.
• Ensures operation of equipment by completing preventive maintenance requirements; calling for repairs.
• Defines job positions for recruitment and managing interviewing process
• Carries out induction for new team members
• Responsible for training, evaluation and assessment of employees
• Responsible for arranging travel, meetings and appointments
• Oversees the smooth running of the daily activities of the early childhood learning center.
• Effectively teach subjects as assigned by the school administrator
• Accesses the progress of students under their care
• Ensures that students abide by the rules and regulations of the center
• Contributes his/her quota towards growing the early childhood learning center
• Receives complaints from parents and channel it to the appropriate quarters
• Handles any other duty as assigned by the school administrator.

Marketing Executive

• Identifies, prioritizes, and reaches out to new students, and business opportunities et al
• Identifies development opportunities; follows up on development leads and contacts
• Writes winning proposal documents, negotiate fees and rates in line with organizations’ policy
• Responsible for handling business research, market surveys and feasibility studies for clients
• Responsible for supervising implementation, advocate for the customer’s needs, and communicate with clients
• Documents all customer contact and information
• Represents the company in strategic meetings
• Helps to increase sales and growth for the school

School Bursar (Accountant)

• Responsible for preparing financial reports, budgets, and financial statements for the organization
• Provides management with financial analyses, development budgets, and accounting reports
• Responsible for financial forecasting and risks analysis.
• Performs cash management, general ledger accounting, and financial reporting for one or more properties.
• Responsible for developing and managing financial systems and policies
• Responsible for administering payrolls
• Ensuring compliance with taxation legislation
• Handles all financial transactions for Little Rock® Community Learning Center, Inc.
• Serves as internal auditor for Little Rock® Community Learning Center, Inc.

Client Service Executive

• Welcomes/receive parents and students by greeting them in person or on the telephone; answering or directing inquiries.
• Ensures that all contacts with parents and students (e-mail, walk-In center, SMS or phone) provides a personalized customer service experience of the highest level
• Through interaction with parents and students on the phone, uses every opportunity to build parent’s interest in the schools’ services
• Consistently stays abreast of any new information on the organizations’ promotional campaigns etc. to ensure accurate and helpful information is supplied to parents and students when they make enquiries
• Receives parcels / documents for Little Rock® Community Learning Center, Inc.
• Distributes mails in the organization
• Handles any other duties as assigned by the School Administrator.
• Responsible for cleaning the school facility at all times
• Ensures that toiletries and supplies don’t run out of stock
• Cleanses both the interior and exterior of the school facility
• Handles any other duty as assigned by the school administrator
• Ensures that the school facility is secured at all time
• Controls traffic and organize parking
• Gives security tips to staff members from time to time
• Patrols around the building on a 24 hours’ basis
• Submits security reports weekly
• Any other duty as assigned by the school administrator.

6. SWOT Analysis

Little Rock® Community Learning Center, Inc. engaged the services of a core professional in the area of business consulting and structuring with bias in the educational sector to assist us in building a well – structured early childhood learning center that can favorably compete in the United States.

Part of what the team of business consultant did was to work with the management of our organization in conducting a SWOT analysis for Little Rock® Community Learning Center, Inc. Here is a summary from the result of the SWOT analysis that was conducted on behalf of Little Rock® Community Learning Center, Inc.;

As an early childhood learning center, our core strength lies in the power of our team; our workforce. We have a team with excellent qualifications and experience in the educational sector especially when it comes to working with toddlers. We are well positioned in a community with the right demography and we know we will attract loads of students from the first day we open our doors and welcome students for enrollment.

As a new early childhood learning center in Little Rock – Arkansas, it might take some time for our organization to break into the market and gain acceptance via reputation in the already saturated education cum Early Childhood Learning Centers industry; that is perhaps our major weakness.

• Opportunities:

Demand for day-care services is positively correlated with the number of children aged nine and younger. Increase in the number of children younger than nine, particularly those younger than five, boost demand and profitability for private centers. The number of children under the age of nine is expected to increase slightly in 2018, representing a potential opportunity for the industry.

The labor force participation rate of women, especially mothers, has a major effect on demand for child-care services. The participation rate is influenced by many factors, including social values, expectations relating to child care, the growth rate of employment, after-tax wages and child-care costs.

When the female workforce participation rate rises, it tends to increase demand for child-care services. The labor force participation rate of women is expected to increase slightly in 2018, posing a threat to the industry.

7. MARKET ANALYSIS

• Market Trends

The trend in the early childhood learning center business is that the keys to attracting students is the educational performance of their students. Any early childhood learning center that has good records will always thrive.

The demand for early childhood learning centers is driven by the fact that most public cum government owned schools cannot accommodate every student in a given geographical location. In some cases, students with special needs cannot cope in public schools hence the need for early childhood learning centers.

Early childhood learning centers are overwhelmingly located in urban areas. Over one-half of all early childhood learning center students reside in urban environments, compared with less than one-third of students at traditional public schools.

Growth in the percentage of the overall population living in urban areas increases demand for early childhood learning centers. The US urban population is expected to increase in 2018, representing a potential opportunity for the industry.

The economic downturn hasn’t really affected this industry, especially in countries that believe in the efficacy of education. The areas you would need to spend heavily on is in ensuring that your school is up to standard, your advertisements, and on insurance policy cover.

Lastly, it is trendier to find early childhood learning centers engaging in extra – curricular activities and as a matter of fact, an early childhood learning center that thrives in sports can leverage on that to attract students who are sports inclined.

8. Our Target Market

As a standard early childhood learning center, Little Rock® Community Learning Center, Inc. is going to offer varieties of educational services. Our intention of starting our early childhood learning center is to prepare toddlers to enroll in schools and of course to make profits from the education industry.

Our target market as an early childhood learning center cuts across people (students) of different classes and cultural background whether African, White, Caucasian, Latinos, Indians, and Asians. We are coming into the industry with a business concept that will enable us work with the students at different learning stages in Little Rock – Arkansas.

Our Competitive Advantage

Indeed, the Early Childhood Learning Centers industry is highly competitive and the entry barriers are high. As a matter of fact, the industry is pretty difficult for new entrants to establish themselves. So also, the reputation of the early childhood learning center is of utmost importance, as early childhood learning centers that have a good history of getting students into prestigious schools often have the best reputations.

As a major marketing tool, schools need to show parents a track record of admission to elite schools. Little Rock® Community Learning Center, Inc. might be a new entrant into the education cum Early Childhood Learning Centers industry in the United States of America, but the management staff of the center are considered gurus.

They are highly qualified educationists/teachers at various levels of learning in the United States. These are part of what will count as a competitive advantage for us.

Lastly, our employees will be well taken care of, and their welfare package will be among the best within our category in the industry meaning that they will be more than willing to build the business with us and help deliver our set goals and objectives.

9. SALES AND MARKETING STRATEGY

• Sources of Income

Little Rock® Community Learning Center, Inc. is established with the aim of maximizing profits in the education cum Early Childhood Learning Centers industry and we are going to ensure that we do all it takes to attract students on a regular basis. Little Rock® Community Learning Center, Inc. will generate income by offering the following tutorial services;

• Providing child and infant day care to an extent

10. Sales Forecast

We are well positioned to take on the available market in Little Rock – Arkansas and we are quite optimistic that we will meet our set target of generating enough income / profits from the first six months of operation and grow the early childhood learning center and our student base.

We have been able to examine the early childhood learning centers cum education market in the United States of America, we have analyzed our chances in the industry and we have been able to come up with the following sales forecast.

Below is the sales projection for Little Rock® Community Learning Center, Inc., it is based on the location of our tutorial center and of course the wide range of educational cum learning services that we will be offering;

• First Fiscal Year (FY1):  $250,000
• Second Fiscal Year (FY2):  $450,000
• Third Fiscal Year (FY3):  $750,000

N.B : This projection was done based on what is obtainable in the industry and with the assumption that there won’t be any major economic meltdown and natural disasters within the period stated above. So, there won’t be any major competitor offering same services as we do within same location. Please note that the above projection might be lower and at the same time it might be higher.

• Marketing Strategy and Sales Strategy

We are mindful of the fact that there are stiff competitions amongst early childhood learning centers in the United States of America, hence we have been able to hire some of the best marketing experts to handle our sales and marketing concerns.

Our sales and marketing team will be recruited base on their vast experience in the industry and they will be trained on a regular basis so as to be well equipped to meet their targets and the overall goal of the early childhood learning center.

Our goal is to grow our early childhood learning center to become one of the top 10 early childhood learning centers in the United States of America which is why we have mapped out strategies that will help us take advantage of the available market and grow to become a major force to reckon with not only in Little Rock – Arkansas but also in other cities in the United States of America.

Little Rock® Community Learning Center, Inc. is set to make use of the following marketing and sales strategies to attract clients;

• Introduce our early childhood learning center by sending introductory letters alongside our brochure to schools, parents/household and key stake holders in Little Rock – Arkansas.
• Print out fliers and business cards and strategically drop them in schools, libraries and even student organizations.
• Creating a website, allows parents to be able to look you up, and also allows you to post general study tips, giving you an added advantage.
• Use friends and family to spread word about our early childhood learning center
• Introduce Little Rock® Community Learning Center, Inc. to learning specialists, school coaches, school administrators, teachers, guidance counselors especially as they are with students everyday
• Post information about Little Rock® Community Learning Center, Inc. on bulletin boards in places like schools, libraries, and local coffee shops.
• Placing a small or classified advertisement in the newspaper, or local publication about Little Rock® Community Learning Center, Inc.
• Using tutorial referral networks such as agencies that will help match students with Little Rock® Community Learning Center, Inc.
• Joining relevant association or body that will enable us network and meet others in same industry.
• Advertising online by using an advertising platform such as Google AdWords, that will allow us place text advertisements alongside on websites with related contents, and along results from search engines.
• Advertise our early childhood learning center in relevant educational magazines, newspapers, TV and radio station.
• Attend relevant educational expos, seminars, and business fairs et al
• Engage direct marketing approach
• Encourage word of mouth marketing from loyal and satisfied clients

11. Publicity and Advertising Strategy

We are aware of the potency of a good publicity strategy hence we have been able to work with our brand and publicity consultants to help us map out publicity and advertising strategies that will help us walk our way into the heart of our target market.

We are set to become the number one choice for both parents and students in the whole of Little Rock – Arkansas which is why we have made provisions for effective publicity and advertisement of our early childhood learning center.

Below are the platforms we intend to leverage on to promote and advertise Little Rock® Community Learning Center, Inc.;

• Place adverts on both print (community based newspapers and educational magazines) and electronic media platforms
• Sponsor relevant community based events/programs
• Leverage on the internet and social media platforms like; Instagram, Facebook, twitter, YouTube, Google + et al to promote our brand
• Install our billboards in strategic locations all around Little Rock – Arkansas.
• Engage in roadshow from time to time in targeted neighborhoods in and around Little Rock – Arkansas
• Distribute our fliers and handbills in target areas in and around Little Rock – Arkansas
• Passing general information via our school’s social media handles like twitter, Facebook, Google hangouts etc.
• Ensure that all our teaching and non – teaching staff members wear our branded shirts and all our vehicles are well branded with our schools’ logo et al.

12. Our Pricing Strategy

Early childhood learning centers in the United States of America and of course in all the parts of the world charge students per term/per session and students have the options of either paying their tuitions before resumption or during the school session. Early childhood learning centers charge students based on loads of factors including location, service offerings and extra – curricular activities.

At Little Rock® Community Learning Center, Inc. we will keep our fees below the average market rate by keeping our overhead low and by collecting payment in advance. In addition, we will also offer special discounted rates to all our students at regular intervals.

• Payment Options

The payment policy adopted by Little Rock® Community Learning Center, Inc. is all inclusive because we are quite aware that different customers prefer different payment options as it suits them but at the same time, we will ensure that we abide by the financial rules and regulation of the United States of America.

Here are the payment options that Little Rock® Community Learning Center, Inc. will make available to her clients;

• Payment via bank transfer
• Payment with cash
• Payment via online bank transfer
• Payment via mobile money
• Payment via Point of Sales Machines (POS Machines)
• Payment via check
• Payment via bank draft

In view of the above, we have chosen banking platforms that will enable our clients make payment for tuition fees without any stress on their part. Our bank account numbers will be made available on our website and promotional materials to clients who may want to deposit cash or make online transfer for services rendered.

13. Startup Expenditure (Budget)

In setting up an early childhood learning center business, the amount or cost will depend on the approach and scale you want to undertake. If you intend to go big by acquiring a large facility, then you would need a higher amount of capital as you would need to ensure that your employees are taken care of, and that your early childhood learning center’s environment is conducive enough for the students to learn.

The materials and equipment that will be used are nearly the same cost everywhere, and any difference in prices would be minimal and can be overlooked. As for the detailed cost analysis for starting a early childhood learning center business; it might differ in other countries due to the value of their money.

However, this is what it would cost us to start Little Rock® Community Learning Center, Inc. in the United of America;

• Business incorporating fees in the United States of America will cost – $750.
• The budget for Liability insurance, permits and license will cost – $3,500
• Acquiring a large facility that will accommodate the number of block of classes, playing field, staff offices and parking lots et al (Re – Construction of the facility inclusive) will cost – $350,000.
• Equipping the classes and office (computers, printers, projectors, markers, pens and pencils, furniture, telephones, filing cabinets, and electronics) will cost – $50,000
• Launching an official website will cost – $500
• The budget for the payment of salaries for the first three months of operations: $120,000
• Additional Expenditure such as Running cost, Business cards, Signage, Adverts and Promotions will cost – $45,000

Going by the market survey and feasibility studies conducted, we came to the conclusion that we will need an average of six hundred and fifty thousand dollar ($650,000) to start a small but standard early childhood learning center in the United States of America.

Generating Funds/Startup Capital for Little Rock® Community Learning Center, Inc.

Little Rock® Community Learning Center, Inc. is a family business that will be owned and managed by Dr. (Mrs.) Beck Steve – Carson and her immediate family members. They are the major financiers of the early childhood learning center which is why they decided to restrict the sourcing of the startup capital for the early childhood learning center to just three major sources.

• Generate part of the startup capital from personal savings and sale of his stocks
• Generate part of the startup capital from government, friends and other extended family members
• Generate a larger chunk of the startup capital from the bank (loan facility).

N.B: We have been able to generate about $250,000 (Personal savings $200,000 and soft loan from family members $50,000) and we are at the final stages of securing $100,000 education grant from the Government an also obtaining a loan facility of $300,000 from our bank. All the papers and documents have been duly signed and submitted, the loan has been approved and any moment from now our account will be credited.

14. Sustainability and Expansion Strategy

It is a known fact that the future of any business lies in the number of loyal customers that they have, the capacity and competence of their employees, their investment strategy and of course the business structure. If all of these factors are missing from a business, then it won’t be too long before the business closes shop.

One of our major goals of starting Little Rock® Community Learning Center, Inc. is to build a business that will survive off its own cash flow without the need for injecting finance from external sources once the business is officially running.

We know that one of the ways of gaining approval and winning customers (students and parents alike) over is to ensure that we offer nothing less than the best, to offer quality education to all our students so much so that they can favorably compete with students all over the United States.

Little Rock® Community Learning Center, Inc. will make sure that the right foundation, structures and processes are put in place to ensure that our staff welfare are well taken of. Our company’s corporate culture is designed to drive our business to greater heights and training and re – training of our workforce is at the top burner of our business strategy.

As a matter of fact, profit-sharing arrangement will be made available to all our management staff and it will be based on their performance for a period of three years or more as determined by the board of the organization. We know that if that is put in place, we will be able to successfully hire and retain the best hands we can get in the industry; they will be more committed to help us build the business of our dreams.

Check List/Milestone

• Business Name Availability Check: Completed
• Business Incorporation: Completed
• Opening of Corporate Bank Accounts: Completed
• Opening Online Payment Platforms: Completed
• Application and Obtaining Tax Payer’s ID: In Progress
• Application for business license and permit: Completed
• Purchase of Insurance for the Business: Completed
• Securing a standard facility large enough to accommodate our design: Completed
• Conducting Feasibility Studies: Completed
• Generating part of the startup capital from the founders: Completed
• Writing of Business Plan: Completed
• Drafting of Employee’s Handbook: Completed
• Drafting of Contract Documents: In Progress
• Design of The Schools’ Logo: Completed
• Printing of Promotional Materials: Completed
• Recruitment of employees: In Progress
• Purchase of the needed furniture, office equipment, electronic appliances and facility facelift: In progress
• Creating Official Website for the school : In Progress
• Creating Awareness for the early childhood learning center in Little Rock – Arkansas: In Progress
• Health and Safety and Fire Safety Arrangement: In Progress
• Establishing business relationship with vendors and key players in the education industry : In Progress

More on Education

Family Entertainment Center Business Plan [Sample Template]

By: Author Tony Martins Ajaero

Home » Business Plans » Entertainment Sector

Are you about starting a family entertainment center ? If YES, here’s a complete sample family entertainment center business plan template & feasibility report you can use for FREE to raise money .

The real deal in starting a family entertainment center business is securing a big facility that is large enough to contain a full sized soccer pitch including spectator’s stand, changing room, swimming pool, cinemas, bouncing castles, video game house, bowling alley, BBQ joint, ice cream shop and enough parking space.

Also, in a location that may attract the kind of clients that would pay to make use of your family entertainment facility. It might take you months to get an ideal facility and you just might have to even pay from your nose.

So, it is better that you inform your real estate agent well in advance to help you with the search. Building a standard family entertainment center can be expensive but you can be rest assured that you will make your money within few years of launching the business.

If your family entertainment facility is of high standard and it is located close to a residential estate with loads of growing families, you will attract loads of people especially on weekends and special holidays. You should be able to convince parents and school managements, to make use of your family entertainment center. Here is a sample for your use:

A Sample Family Entertainment Center Business Plan Template

1. industry overview.

A family entertainment center, which is often abbreviated as FEC in the entertainment industry, is a small amusement park marketed towards families with small children to teenagers, and often entirely indoors or associated with a larger operation such as a theme park.

Players in this industry usually cater to “sub-regional markets of larger metropolitan areas with the right demographic composition.

Building a standard family entertainment center can be expensive but you can be rest assured that you will make your money within few years of launching your facility. The fact that you are going to secure a facility large enough to contain a:

• Full sized soccer pitch including spectator’s stand
• Changing room
• Swimming pool
• Bouncing castles
• Video game house
• Bowling alley
• Ice cream shop and enough parking space

This means that you must truly be prepared for this business. If your family entertainment facility is of high standard and it is located close to a residential estate with loads of growing families, you will attract loads of people especially on weekends and special holidays.

Basically, the family entertainment centers Industry operators provide recreational and amusement services through a variety of establishments, such as golf driving ranges, miniature golf centers, go-kart racetracks, batting cages, family fun centers, recreational sports leagues and a wide assortment of outdoor recreational activities targeted towards the complete family; adult and children alike.

The Family Entertainment Centers industry is indeed a very large industry and pretty much thriving in all parts of the world especially in developed countries such as United States of America, Canada, United Kingdom, Germany, Australia and Italy et al.

Statistics has it that in the united states of America alone, there are about 50,369 licensed and registered family entertainment facilities including those who are into franchising responsible for employing about 121,067 employees and the industry rakes in a whopping sum of $10 billion annually with an annual growth rate projected at 3.1 percent.

It is important to state that no establishment has a lion share of the available market in this industry. In recent time, the industry has experienced revenue growth, despite many families being time-strapped. While the industry contended with mounting competition from alternative leisure activities, such as gym and fitness centers and cinemas, many operators generated industry revenue growth on the basis of convenience.

In the coming years, the industry revenue is forecast to grow as family entertainment centers continue to enhance their product portfolios to attract families, despite their reduced leisure time

Over and above, starting a family entertainment center business in the United States of America can be some worth stressful, it requires enough cash to acquire land large enough to accommodate the kind of facility that can comfortably attract families and also cash required to equip the facility to meet the standard expected by potential users.

2. Executive Summary

Jasmine & Jared Recreations®, LLC is a standard and well equipped family entertainment center that will be located in a growing community in Jacksonville Beach – Florida.

Our basic aim of setting up the business is to contribute our quota in ensuring that families who live in Jacksonville Beach and neighboring cities have a facility to participate in any family oriented recreational activities of their choice; a facility highly suitable for family bonding.

We have been able to secure a standard facility in a central and easy to locate location in Jacksonville Beach. Our family entertainment facility has a full sized soccer pitch including spectator’s stand, changing room, swimming pool, cinemas, bouncing castles, video game house, bowling alley, BBQ joint, ice cream shop and enough parking space.

We are well equipped to services the whole of the community as well as visitors and travelers. Jasmine & Jared Recreations®, LLC is going to become the number one family – focused recreation facility in the whole of Jacksonville Beach – Florida and we will work hard to build our facility to match the needs of the average family in the community.

We will provide recreational and amusement services such as golf driving ranges, miniature golf centers, go-kart race tracks, batting cages, family fun centers, recreational sports leagues and a wide assortment of outdoor recreational activities targeted towards the complete family; adult and children alike.

We conducted a thorough research and feasibility studies and we were able to come to the conclusion that Jacksonville Beach community is the right place to start our family entertainment center. As a matter of fact, our major aim of starting Jasmine & Jared Recreations®, LLC is to encourage families in the community to cultivate the habit of regularly going out together to bond and have fun.

Our family entertainment facility is specifically designed and built to take care of adults and children, we have active childcare services for toddlers and we have membership packages that is highly discounted for families that enrolled in our entertainment center or corporate organizations and groups who would want to make use of our family entertainment center for team bonding and other activities.

Jasmine & Jared Recreations®, LLC will be open 24 hours in a day during weekends (Fridays to Sundays) and from 6:00 am to 12 midnight from Mondays to Thursdays in order for us to be able to accommodate people with different time preference.

Which is why we have made provisions effective floodlight system and also to recruit enough staff and to run shift amongst our workforce. We will go out of our way to acquire standard cinema facilities. Jasmine & Jared Recreations®, LLC is a family owned business with support from the State of Florida.

The business will be managed by Jared Ford and his wife Jasmine Ford. Jared Ford has well over 15 years of experience as a leading player in the family entertainment industry in the United States of America working with top brand in the entertainment industry in the United States of America.

3. Our Products and Services

Jasmine & Jared Recreations®, LCC is in the family entertainment line of business to provide family entertainment and recreation facility for residence of Jacksonville Beach – Florida which is why we have been able to put up a facility that can help us achieve the goal.

We are optimistic that everyone who makes use of our family entertainment center will definitely derive huge value for their money. These are the services and amenities that will be made available to our clients in our family entertainment centers;

• Amusement and recreation services
• Fitness and recreational sport center services
• Registration for sports tournaments and matches
• Golf course and country club services and memberships
• Meals and beverages
• Coin-operated games and rides
• Amateur sports teams and club services
• Batting cages
• Driving ranges
• Shooting ranges
• Miniature golf courses
• Mountain climbing
• Snowmobiling
• Sports clubs, teams and leagues, recreational or youth
• Other related facility operation

4. Our Mission and Vision Statement

• Our Vision of starting Jasmine & Jared Recreations®, LLC is to build a world – class family entertainment and recreations facility and also to contribute our quota in encourage families and residence in Jacksonville Beach – Florida to actively engage in family bonding activities and also to stay healthy and fit by engaging in regularly exercising of their body and soul.
• Our mission for establishing Jasmine & Jared Recreations®, LCC is to create a movement in the community that supports total engagement in family bonding activities, health and fitness and to fight against unhealthy family social lifestyle.
• We want to contribute our quota towards ensuring that Jacksonville Beach community produces some of the happiest families in the whole of the United States of America.

Our Business Structure

Jasmine & Jared Recreations®, LLC is in business to become the leading private family entertainment and recreation facility in the whole of Jacksonville Beach – Florida and we are fully aware that it will take the right facility, management and organization – structure to achieve our goal.

We will ensure that we recruit only the best hands that can help us achieve all that we are set to achieve. Our business will not be built only for the purpose of giving our members / customers value for their money, but also we will ensure that we make our work environment highly conducive for all our employees.

We will provide them with facilities that will help them stay motivated and deliver on their various tasks and goals et al. In view of that, we have made provisions for the following positions to be occupied by highly qualified and experienced staff;

• Chief Executive Office – CEO

Facility Manager

• Accountant / Cashier
• Marketing and Sales Officer
• Bowling Instructor / Assistant (5)
• Customer Care Executive / Front Desk Officer

5. Job Roles and Responsibilities

Chief Executive Officer – CEO:

• Increases management’s effectiveness by recruiting, selecting, orienting, training, coaching, counseling, and disciplining managers; communicating values, strategies, and objectives; assigning accountabilities; planning, monitoring, and appraising job results; developing incentives; developing a climate for offering information and opinions; providing educational opportunities.
• Creates, communicates, and implements the organization’s vision, mission, and overall direction – i.e. leading the development and implementation of the overall organization’s strategy.
• Responsible for fixing prices and signing business deals
• Responsible for providing direction for the business
• Responsible for signing checks and documents on behalf of the company
• Evaluates the success of the organization
• Carries out staff induction for new team members
• Responsible for operating and managing the family entertainment center
• Ensures that the facility is in tip top position at all times
• Responsible for managing food and beverage services
• Manages membership and registration
• Handles food and beverages
• Handles equipment rentals and sales services
• Handles other relevant facility operation

Family Entertainment Center Instructors / Assistant (5)

• Handle amusement and recreation services
• Handle fitness and recreational sport center services
• Handle registration for sports tournaments and matches
• Handle golf course and country club services and memberships
• Responsible for handling and giving instruction for services such as Meals and beverages, coin-operated games and rides, amateur sports teams and club services, go-karting, batting cages, driving ranges , shooting ranges, kayaking, miniature golf courses, mountain climbing, snowmobiling, sports clubs, teams and leagues, recreational or youth

Marketing and Sales Officer (2)

• Identify, prioritize, and reach out to new clients, and business opportunities et al
• Identifies development opportunities; follows up on development leads and contacts; participates in the structuring and financing of projects; assures the completion of projects.
• Writing winning proposal documents, negotiate fees and rates in line with organizations’ policy
• Responsible for handling business research, market surveys and feasibility studies for clients
• Responsible for supervising implementation, advocate for the customer’s needs, and communicate with clients
• Develop, execute and evaluate new plans for expanding increase sales
• Document all customer contact and information
• Represent Jasmine & Jared Recreations®, LLC in strategic meetings
• Help increase sales and growth for Jasmine & Jared Recreations®, LLC.

Accountant / Cashier:

• Responsible for preparing financial reports, budgets, and financial statements for the organization
• Provides managements with financial analyses, development budgets, and accounting reports; analyzes financial feasibility for the most complex proposed projects; conducts market research to forecast trends and business conditions.
• Responsible for financial forecasting and risks analysis.
• Performs cash management, general ledger accounting, and financial reporting for the organization
• Responsible for developing and managing financial systems and policies
• Responsible for administering payrolls
• Ensuring compliance with taxation legislation
• Handles all financial transactions for Jasmine & Jared Recreations®, LLC
• Serves as internal auditor for Jasmine & Jared Recreations®, LLC.

Client Service Executive

• Welcomes members and potential members / clients by greeting them in person or on the telephone; answering or directing inquiries.
• Ensures that all contacts with clients (e-mail, walk-In center, SMS or phone) provides the client with a personalized customer service experience of the highest level
• Through interaction with clients on the phone, uses every opportunity to build client’s interest in the organization’s products and services
• Manages administrative duties assigned by the management in an effective and timely manner
• Consistently stays abreast of any new information on the organizations’ products, promotional campaigns etc. to ensure accurate and helpful information is supplied to clients when they make enquiries

Cleaners (3):

• Responsible for cleaning in and around the facility
• Clean up after customers and clean work area.
• Clear ashtrays as and when required.
• Wash glassware and utensils after each use.
• Maintain a clean working area by sweeping, vacuuming, dusting, cleaning of glass doors and windows, etc. if required.
• Ensure that toiletries and supplies don’t run out of stock
• Handle any other duty as assigned by the facility center manager.

6. SWOT Analysis

Jasmine & Jared Recreations®, LLC is in business to provide family entertainment and recreation facility for families in Jacksonville Beach – Florida and also help its clients achieve their health and fitness goals and at the same time to make profits.

We are aware that there is competition in the family entertainment and recreations facility industry which is why we took out time to conduct an effective SWOT Analysis before investing our hard earned money into the business.

We know that if we get things right before starting our family entertainment and recreation facility, we will not have to struggle before attract loyal clients and building our membership base to a level where we can easily breakeven in record time.

We hired the services of Dr. Garry Larson, an HR and Business consultant with bias in business structuring to help us conduct SWOT analysis for our company and he did a pretty good job for us. Here is a of the result we got from the SWOT analysis that was conducted on behalf of Jasmine & Jared Recreations®, LLC;

One of the obvious strength that will definitely stand as a plus for Jasmine & Jared Recreations®, LCC is the fact that our facility is centrally located in a densely populated – residential area in Jacksonville Beach – Florida; our location is in fact one of our major strength couple with the support from the State of Florida.

We equally have a team of highly qualified professionals who will work with all our clients to achieve their aims or enrolling in our family entertainment and recreation facility and lastly our membership package is one of the best that anybody living in Jacksonville Beach – Florida can get; it is cheap and affordable.

We critically looked into our Business model and we were able to identify two major weakness. One is the fact that we are a new business and the second is the fact that we may not have the financial resources required to match up with existing family entertainment and recreation facilities and even government own sports and recreation facilities in Florida when it comes to acquiring latest equipment and generating the needed hypes that can drive traffic towards our facility.

• Opportunities:

We are centrally located in one of the busiest area and densely populated area in Jacksonville Beach – Florida and we are open to all the available opportunities that the city has to offer. We will be open 24 hours in a day during weekends (Fridays to Sundays) and from 6:00 am to 12 midnight from Mondays to Thursdays giving us the advantage to leverage on any available opportunity.

Some of the threats that are likely going to confront Jasmine & Jared Recreations®, LLC are unfavorable government policies, inclement weather, demographic / social factors, downturn in the economy which is likely going to affect consumers spending and lastly, the emergence of new competitors within the same location where our family and recreation facility is located.

7. MARKET ANALYSIS

• Market Trends

The Family Entertainment and Recreation Facility industry has indeed benefited from recent marketing campaigns which is targeted towards encourage people to participate in recreation activities and sports, as well as consumer trends toward healthy living.

Going forward, many people who are part of the baby boomers generation are expected to sign up for health and fitness club memberships or make use of family entertainment and recreation facilities in their communities, as they become more family cum  health- conscious as they grow older.

However, patrons of family and recreation centers are anticipated to increasingly pick up membership from less expensive family and recreation centers as against expensive all-inclusive clubs.

The trend in the family entertainment and recreation facility industry is such that if a facility is well – equipped and positioned in a residential area or a place where people can easily access without much stress, there is the likelihood that the family entertainment and recreation facility will enjoy high patronage.

Just like in other business ventures, the owner of family entertainment and recreation facilities are always looking for ways to increase their market share; they go as far as signing deals with high schools and also community based soccer clubs and religious organizations et al to make use of their facility. Some even go as far as organizing sports competitions on a regular basis.

It is a common trend that as family entertainment and recreation facility grows, it becomes necessary for them to develop new service offerings or install new facilities that will help them attract more people. Little wonder some family entertainment and recreation facility now have gym and fitness facility within their facility to encourage people towards exercising and staying fit.

In order words, it is very important for family entertainment and recreation facilities to continue to improvise if they want to grow their business and generate their target revenues.

8. Our Target Market

The target market for family entertainment and recreation facilities cuts across people and family from different walks of life. The fact that people visit or register in family entertainment and recreation facilities for various reasons makes marketing the business interesting.

The target market for family and recreation facilities can be categorized into three various groups. The first group are the families who are looking towards creating time for family hangouts and bonding. The other group of people are corporate organizations who are would want to encourage work – life balance and team bonding activities for their employees and in some cases their families.

The last group of people are religious organizations who would want to encourage healthy family lifestyle amongst their congregation.

Jasmine & Jared Recreations®, LLC will work towards providing services, facilities and environment that will help us reach out to our target market. These are the category of people that we intend marketing our family entertainment center to;

• Households in an around Jacksonville Beach – Florida
• Working Class Adults / Corporate Executives
• Sport Clubs (soccer team, athletics team, Cheerleaders and choreographers et al)
• Community and Cooperate organization
• Business People / Entrepreneurs
• Government Officials
• Celebrities
• Religious centers
• Sports Men and Women
• College Students

Our Competitive Advantage

No doubt, the Family Entertainment and Recreation industry is indeed a prolific and highly competitive industry. Clients will only make use of your family entertainment and recreation facility if they know that you can successfully help them achieve their goals or provide the enabling environment and facility for them to achieve their family bonding goals.

Jasmine & Jared Recreations®, LLC is centrally located in a densely populated – residential area in Jacksonville Beach – Florida; this is obviously going to give us an edge amongst our competitive.

We equally have a team of highly qualified professionals who will work with all our clients to achieve their aims of making use of our family entertainment and recreation facility and lastly our membership package is one of the best that anybody living in Jacksonville Beach – Florida can get; it is cheap and affordable.

Lastly, our employees will be well taken care of, and their welfare package will be among the best within our category (startups family entertainment and recreation facility businesses in the United States) in the industry. It will enable them to be more than willing to build the business with us and help deliver our set goals and achieve all our business aims and objectives.

9. SALES AND MARKETING STRATEGY

• Sources of Income

Jasmine & Jared Recreations®, LLC is established with the aim of maximizing profits in the Family Entertainment and Recreation Facility industry and we are going to go all the way to ensure that we do all it takes to attract both individual clients (families) and corporate clients on a regular basis.

Jasmine & Jared Recreations®, LLC will generate income by offering the following services;

10. Sales Forecast

It is important to state that our sales forecast is based on the data gathered during our feasibility studies and also some of the assumptions readily available on the field. It would be hard to create a sales forecast with a newly opened business like family entertainment and recreation facility.

This is simply because the statistics that will be provided will be on a short term basis. Experts said that usually a business should be in operation for at least one year before they can generate the statistics that will be need to help in accurate forecasting; statistics should be at least one year old in order to show the trends and pattern in consumer spending.

We expect to register a minimum of 500 active families within our first year of operations and then in subsequent year we will grow our membership by 25 percent on more. Below are the sales projection for Jasmine & Jared Recreations®, LLC, it is based on the location of our facility and the services and products that we will be offering to our clients (members);

• First Fiscal Year-: $200,000
• Second Fiscal Year-: $450,000
• Third Fiscal Year-: $750,000

N.B : This projection is done based on what is obtainable in the industry and with the assumption that there won’t be any major competitor offering same additional services as we do within 4.5 miles radius from our family entertainment and recreation facility.

• Marketing Strategy and Sales Strategy

Our marketing strategies will be directed towards achieving specific objectives that support the strategic goals of the organization. The truth is that all that we do will be geared towards creating new market channels, increasing sales and increase our market share.

We will leverage on improving on our services and facility to ensure that we win new clients and retain old members. At Jasmine & Jared Recreations®, LLC, our marketing strategies will be consistent throughout the marketing mix and we will take into consideration product improvement, promotion, and price.

As part of our sales and marketing strategies, we will pay attention to the promotion of our family entertainment and recreation facility so as to attract families and corporate organizations to enroll and become members of our family entertainment center.

Our unique selling proposition is that we are well positioned and people can easily access our facility, our prices are affordable and we have a complete package for families, schools and sport clubs. Part of the marketing and sales strategies that we will adopt are;

• Open our family entertainment and recreation facility with a big party
• Advertise our family entertainment and recreation facility on national dailies, local TV stations and local radio station
• Promote our family entertainment and recreation facility online via our official website and all available social media platforms
• Introduce our family entertainment and recreation facility by sending introductory letters alongside our brochure to sports clubs, schools, corporate organizations, households and key stake holders in Jacksonville Beach – Florida
• Print out fliers and business cards and strategically drop them in offices, libraries, public facilities and train stations et al.
• Delivering consistent customer experiences to all our members; making our first impression count positively to those making use of our family entertainment and recreation facility for the first time
• Make use of attractive hand bills to create awareness and also to give direction to our family entertainment and recreation facility
• Adopt direct mailing coupon marketing approach
• Position our signage / flexi banners at strategic places in and around Jacksonville Beach – Florida
• Create a loyalty plan that will enable us reward our consistent members especially those that registered as a family or group
• Engage on road shows within our neighborhood to create awareness for our family entertainment and recreation facility.

11. Publicity and Advertising Strategy

We have been able to work with our branding and publicity consultants to help us map out publicity and advertising strategies that will help us walk our way into the heart of our target market.

We are set to become the number one choice for both corporate clients and individual clients in the whole of Jacksonville Beach – Florida which is why we have made provisions for effective publicity and advertisement of our family entertainment and recreation facility.

Below are the platforms we intend to leverage on to promote and advertise Jasmine & Jared Recreations®, LCC;

• Place adverts on both print (community based newspapers and magazines) and electronic media platforms
• Sponsor relevant community based sport events and competitions
• Leverage on the internet and social media platforms like; Instagram, Facebook , twitter, YouTube, Google + et al to promote our brand
• Install our Bill Boards on strategic locations all around Jacksonville Beach – Florida
• Engage in road show from time to time in targeted neighborhoods
• Distribute our fliers and handbills in target areas
• Contact Families, corporate organizations and schools by calling them up and informing them of Jasmine & Jared Recreations®, LLC and the services we offer
• List Jasmine & Jared Recreations®, LLC on local directories / yellow pages
• Advertise our family entertainment and recreation center in our official website and employ strategies that will help us pull traffic to the site.
• Ensure that all our staff members wear our branded shirts and all our vehicles are well branded with our corporate logo et al.

12. Our Pricing Strategy

Our pricing system is going to be based on what is obtainable in the industry, we don’t intend to charge more (except for premium and customized services) and we don’t intend to charge less than what our competitors are charging their members in Jacksonville Beach – Florida.

Be that as it may, we have put plans in place to offer discount services once in a while and also to reward our loyal customers especially when they refer clients to us or when they register as a family or a sports club and schools. The prices of our services will be same as what is obtainable in the United States’ open market.

• Payment Options

At Jasmine & Jared Recreations®, LLC, our payment policy will be all inclusive because we are quite aware that different clients would prefer different payment options as it suits them. Here are the payment options that we will make available to our clients;

• Payment by via bank transfer
• Payment via online bank transfer
• Payment via check
• Payment via bank draft
• Payment via mobile money
• Payment with cash

In view of the above, we have chosen banking platforms that will help us achieve our plans with little or no itches.

13. Startup Expenditure (Budget)

In setting up any business, the amount or cost will depend on the approach and scale you want to undertake. If you intend to go big by renting a place, then you would need a good amount of capital as you would need to ensure that your employees are well taken care of, and that your facility is conducive enough for workers to be creative and productive.

This means that the start-up can either be low or high depending on your goals, vision and aspirations for your business. The tools and equipment that will be used are nearly the same cost everywhere, and any difference in prices would be minimal and can be overlooked.

As for the detailed cost analysis for starting a family entertainment and recreation facility; it might differ in other countries due to the value of their money. However, this is what it would cost us to set up Jasmine & Jared Recreations®, LLC in the United of America; This is the key areas where we will spend our start – up capital on;

• The Total Fee for Registering the Business in Florida – $750.
• Legal expenses for obtaining licenses and permits – $1,500.
• Marketing promotion expenses (8,000 flyers at $0.04 per copy) for the total amount of $10,000.
• Cost for hiring Business Consultant – $5,000.
• Insurance (general liability, workers’ compensation and property casualty) coverage at a total premium – $30,800.
• Cost of accounting software, CRM software and Payroll Software – $3,000
• Cost for leasing facility for the family and recreation facility – $500,000.
• Cost for facility remodeling and equipping the facility – $250,000.
• Other start-up expenses including stationery – $1000
• Phone and utility deposits – $3,500
• Operational cost for the first 3 months (salaries of employees, payments of bills et al) – $100,000
• The cost for Start-up inventory – $15,000
• Cost for acquiring entertainment, gym and fitness equipment- $250,000
• The cost for the purchase of furniture and gadgets (Computers, Printers, Telephone, TVs, Sound System, snooker board, tables and chairs et al) – $4,000.
• The cost of Launching a Website – $600
• The cost for our grand opening party – $15,000
• Miscellaneous – $15,000

We would need an estimate of $1.5 million to successfully launch a standard and well – equipped family and recreations facilities in Jacksonville Beach – Florida.

It is important to state that the testing and evaluating expenses would be high because of the large amount of equipment needed to start up a family entertainment and recreations facility and also the sophistication of the technology used in gyms and fitness centers.

Generating Funding/Startup Capital for Jasmine & Jared Recreations®, LLC

Jasmine & Jared Recreations®, LLC is a business that will be owned and managed by Jared and Jasmine Ford and their family. They are the sole financial of the business which is why they decided to restrict the sourcing of the start – up capital for the business to just three major sources.

These are the areas we intend generating our start – up capital;

• Generate part of the start – up capital from personal savings and sale of his stocks
• Generate part of the start – up capital from friends and other extended family members
• Generate a larger chunk of the startup capital from the bank (loan facility).

N.B: We have been able to generate about $500,000 (Personal savings $350,000 and soft loan from family members $150,000) and we are at the final stages of obtaining a loan facility of $1 million from our bank. All the papers and document has been duly signed and submitted, the loan has been approved and any moment from now our account will be credited.

14. Sustainability and Expansion Strategy

The future of a business lies in the numbers of loyal customers that they have the capacity and competence of the employees, their investment strategy and the business structure. If all of these factors are missing from a business (company), then it won’t be too long before the business close shop.

One of our major goals of starting Jasmine & Jared Recreations®, LLC is to build a business that will survive off its own cash flow without the need for injecting finance from external sources once the business is officially running.

We know that one of the ways of gaining approval and winning customers over is to pick up membership in our family entertainment and recreation facility is to equip our facility with state of the art entertainment, gym and fitness equipment et al and make our services affordable.

Jasmine & Jared Recreations®, LLC will make sure that the right foundation, structures and processes are put in place to ensure that our staff welfare are well taken of. Our company’s corporate culture is designed to drive our business to greater heights and training and retraining of our workforce is at the top burner.

As a matter of fact, profit-sharing arrangement will be made available to all our management staff and it will be based on their performance for a period of ten years or more. We know that if that is put in place, we will be able to successfully hire and retain the best hands we can get in the industry; they will be more committed to help us build the business of our dreams.

Check List/Milestone

• Business Name Availability Check:>Completed
• Business Registration: Completed
• Opening of Corporate Bank Accounts: Completed
• Securing Point of Sales (POS) Machines: Completed
• Opening Mobile Money Accounts: Completed
• Opening Online Payment Platforms: Completed
• Application and Obtaining Tax Payer’s ID: In Progress
• Application for business license and permit: Completed
• Purchase of Insurance for the Business: Completed
• Acquiring facility and remodeling the facility: In Progress
• Conducting Feasibility Studies: Completed
• Generating capital from family members: Completed
• Applications for Loan from the bank: In Progress
• Writing of Business Plan: Completed
• Drafting of Employee’s Handbook: Completed
• Drafting of Contract Documents and other relevant Legal Documents: In Progress
• Design of The Company’s Logo: Completed
• Graphic Designs and Printing of Packaging Marketing / Promotional Materials: In Progress
• Recruitment of employees: In Progress
• Purchase of the Needed family entertainment, gym and fitness equipment, electronic appliances, office appliances and suppliers: In Progress
• Creating Official Website for the Company: Completed
• Creating Awareness for the business both online and in the neighborhood: In Progress
• Health and Safety and Fire Safety Arrangement (License): Secured
• Opening party / launching party planning: In Progress

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Child Day Care Services Business Plan

Start your own child day care services business plan

Kid's Community College

Executive summary executive summary is a brief introduction to your business plan. it describes your business, the problem that it solves, your target market, and financial highlights.">.

Kid’s Community College® aims to prepare its students to excel as young leaders of tomorrow by combining an exclusive collegiate-based curriculum tailored specifically for children with enhanced, first class child care services. Unlike our competitors, we offer advanced technology programs, after-school tutoring, and activities such as arts and crafts, dance, theatre and gymnastics, all in one location.

Kid’s Community College is a privately held corporation run by its owner, Timothy Bernard Kilpatrick, Sr. Mr. Kilpatrick has 17 years of Executive Management (VP) and Budgeting experience, and extensive experience with budgeting methodologies and strategic planning, including the Balanced Scorecard approach. His advanced degree (and interest) in computer science is the driving force behind our technology component. He will be supported in daily operations by an industry consultant, a campus director, and a VP of educational operations, all with extensive experience in child care fields.

With inflation continuing to rise each year, the typical American family now requires dual or supplemental incomes. This trend has created a need for quality child care services. The population growth rate in the Riverview area of Hillsborough County is now over 14.6%, leading us to anticipate expanding market potential for this industry in our local area. Price, service, certification and reputation are critical success factors in the child care services industry. Kid’s Community College® will compete well in our market by offering competitive prices, high-quality child care services, and leading-edge educational programs with certified, college-educated instructors, and by maintaining an excellent reputation with parents and the community we serve.

This is a daycare business plan for Kid’s Community College®, which will focus on two subdivisions: ‘Lake St. Charles’ and ‘The Villages of Lake St. Charles,’ which are new upscale community developments within a 2 square mile radius, boasting over 900 new homes. Our target customers are dual-income, middle-class families who value the quality of education and child care we provide for their children, ages 4 months to 12 years.

We will open for business starting with an initial enrollment of 13 students. We project healthy revenues by the end of the first year, and expect to nearly triple that by the end of Year 3. Our biggest operating expenses will be compensation at industry standard rates for our highly-qualified personnel, and rent on our facilities, improved for our purposes during the start-up period. We would like to grow into four campuses, eventually, but growth is planned conservatively, to be financed from existing cash flow as we go. We anticipate a net profit beginning in our second year.

To these ends, we are putting significant investment in the business, and are seeking a matching amount in the form of an SBA loan.

“Some of the best years in life are the time spent as a child and later our collegiate years…” As working adults in a fast paced society, we sometimes forget just how precious and  fleeting those years are.

With that in mind, imagine an alternative to traditional infant, day and after school care that not only met your child care needs, but also provided an activity based learning environment that mirrors those used at colleges, universities and vocational centers around the nation.  A college community of professional care givers with the credentials to not only enhance your child’s early social and motor skills, but to also teach them advanced studies in the arts and sciences found at institutions of higher learning.  A collegiate-based curriculum tailored specifically for children, taught in a fun, nurturing care giving environment.

Now imagine this at a cost less than that of the combination of conventional day care and specific interest based children programs.

Kid’s Community College® is a start-up comprehensive community college exclusively for kids ages 4 months to 5 years and 1st through 5th grades.  The College dedicates its efforts and resources toward ensuring top-rated care giving services coupled with a high-quality activity based learning environment tailored for children in these age groups.  The College will respond to the needs of its parents and students with excellent care-giving and instruction, an advanced curriculum, flexible programs, local community involvement and business partnerships.

The College has a strong commitment to accessibility and diversity.  Its open door policy embraces all who desire to provide a better quality of care, preparedness and education for their children.  The College works to provide affordable, first-class care giving and education by providing a broad range of integrated programs and services and innovative learning approaches.

The College is committed to taking a leadership role in child care services, higher learning, community services and promoting cultural diversity.  Kid’s Community College® directs its activities towards student success.

• Sales increasing to almost double first year sales by the end of Year 2.
• Maintain a high raw gross margin by the end of Year 1.
• Open second campus by the end of Year 1.
• Begin franchise effort by end of Year 3.

Keys to Success

The keys to success for KCC are:

• Marketing: differentiating KCC’s care giving and educational services from traditional daycare offerings and interest activity programs.
• Service quality: care giving and educational programs provided by degreed and certified educators, child care workers, tutors and subject matter industry professionals in a technologically advanced first-class collegiate environment.
• Reputation: maintaining a highly regarded reputation for excellence in care giving, education and community involvement and being the employer of choice in our market for child care and educational talent.
• Profitability: controlling costs and managing budgets in accordance with company goals, adhering to strategic business plans for growth and expansion and reinvesting in the business and its employees.

Company Summary company overview ) is an overview of the most important points about your company—your history, management team, location, mission statement and legal structure.">

Kid’s Community College® – Lake St. Charles Campus will be located in Riverview, FL.  The College will employ six fundamentals that will serve as the driving force for the services offered:

• Premier Care Giving Services
• An Activity Based, Children Structured Collegiate Curriculum
• Advanced Technology and Developmental Programs
• Trademarked General and “Continuing” Education Mentoring and Tutoring 
• Learning Services
• Community Advancement and Involvement

The Lake St. Charles campus is a newly constructed, 3,600 square foot facility in the Lake St. Charles Medical Plaza and will be developed meeting strict KCC design standards, under close supervision of Hillsborough County child care Licensing.

Start-up Summary

The college founder and president, Mr. Kilpatrick, will oversee fiscal responsibility, employing an independent CPA for financial oversight.  A Campus Director will be hired to handle day-to-day operations of the facility and will work collaboratively with the silent partners and other campus personnel to ensure a successful business venture.

As reflected in the table below, the estimated start-up costs for KCC will be $39,450.  These costs will be financed solely by the owners’ personal cash funds and optional credit lines.  An anticipated $60,000 SBA guaranteed 5-year loan will be used as working capital.  Future expansion, growth and franchising strategy will be self-financed.

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Company Locations and Facilities

Kid’s Community College® will begin with one location – a newly constructed 3,600 square foot campus in Riverview, FL located near the entrance of the upscale Lake St. Charles subdivision.  The campus is in the Lake St. Charles Medical Professional center and will boast separate halls for arts and crafts, theatre and dance, information technology, library and quiet study, tutoring, infant care and a cafeteria.  The play area will be adjacent to the campus and will be securely fenced and furnished with appropriate playground equipment and facilities. 

Three additional campuses are planned in the rural Tampa marketplace over the next four years.  Franchise start-ups will be offered in the Orlando, Miami and Jacksonville marketplace after 2 years of successful operation.

Company Ownership

Kid’s Community College® is a privately-held proprietorship owned in majority by its founder and president, Timothy Bernard Kilpatrick, Sr.  There are also two silent partners, neither of whom owns more than 10%, but will be active participants in daily operations, management decisions and consulting, though they do not own a financial stake in the company.

Once the operation reaches its anticipated growth and profitability goals, the college plans to franchise and will re-register as a limited liability company or as a corporation, whichever will better suit the future business needs. 

Kid’s Community College® offers upscale child care services and an advanced collegiate based curriculum designed for kids ages 4 months to 5 years and 1st through 5th grades.  Normal operating hours will be 6:45am to 6:30pm, Monday through Friday – with observance of all major legal holidays.  Early drop-off service will be offered as needed. 

KCC exists to provide Premier child care services that are aimed at enhancing traditional day care methodologies and integrating extracurricular interests (such as arts and crafts, dance, theatre and gymnastics) into one comprehensive program.  Our activity based collegiate curriculum is specifically tailored for children and mirrors the arts and sciences taught at colleges, universities and vocational schools around the nation.  We offer state-of-the-art technology programs in leading-edge facilities which help prepare students for the technology age in which they live.  Our general and “continuing” education programs help mentor and tutor students through “main school” homework assignments and provide a base of understanding and interaction to ensure success in future educational endeavors.  Finally, our developmental programs reinforce basic social, listening, independence and motor skills and prepare students for future related interaction.

All of our learning and child care services employ technology, partnerships, professional services and other activities that support and promote higher learning.

In addition to the extensive services and curriculum offered, each campus will also offer weekend specialty classes for children and adults and planned family activities in the community it serves.  KCC will also offer children birthday party hosting services, providing great activities for kids and an easy experience for parents.  Activity instructors will be assigned for these events and will lead the activities, ensuring a memorable celebration. 

Service Description

Upon its opening, Kid’s Community College® will offer four basic services in the Lake St. Charles community:

• Full-time Child Day Care
• Part-time/After School Care (including drop-off and pick-up)
• After School Tutoring
• Drop-In Care

Prior to opening, the college will have a two-month enrollment drive.  Based on the market reaction to the drive, these services may be altered to meet the needs of the community.  The college will always remain nimble enough to respond to the needs of the community in which it serves.

Competitive Comparison

The child care industry as a whole is saturated.  However, based on US Census 2000 data, Hillsborough County Child Care Services provider listings and Hillsborough County building permit records, the city of Riverview, Florida itself is growing and has few licensed child care facilities.  Kid’s Community College® intends to fill this local market need.

The Lake St. Charles and ‘The Villages of Lake St. Charles’ subdivisions have 800 and 100 single family homes respectively. There are only two other child care facilities in the neighborhood. One is in the immediate area, a church based facility and the other is 2 miles away, a facility hosted by a local martial arts academy.  There are also three family child caregivers listed in the area, but none in the immediate community.  Kid’s Community College® will differentiate itself from its local competitors by offering an alternative to these traditional day care approaches. 

The Kid’s Community College® market strategy is based on providing an activity based learning environment that is used in many major colleges, universities and vocational centers around the nation. We will offer a community of professional caregivers with the credentials to not only enhance a child’s early social and motor skills, but to also teach them advanced studies in the arts and sciences found at institutions of higher learning.

Kid’s Community College® will be located in a new medical arts plaza, which has already shown a need and interest for child care services. The center currently has a pediatrics office and fitness center with clientele that has inquired about child care services. By forming collaborative partnerships with these businesses and becoming an active voice in the Lake St. Charles community, the college will position itself as the market share leader in child care services, development and educational offerings.

Sales Literature

A copy of the Kid’s Community College® informational brochure is attached in an appendix at the end of this document.

Fulfillment

The key fulfillment and delivery of services will be provided by the campus director, licensed campus instructors and staff workers. The real core value is the professional strength and industry expertise of the founder and silent partners, staff experience and certifications, education and hard work (in that order).

We will turn to qualified professionals for freelance back-up in tutoring and educational support, which will enhance the core values provided to the clients.

Since the company founder has an extensive Information Technology background, it’s only natural that Kid’s Community College® will employ and maintain the latest technology to enhance its curriculum, office management systems, payment processing and record keeping.

Future Services

Three additional campuses are planned in the rural Tampa marketplace over the next four years. Franchise start-ups will be offered in the Orlando, Miami and Jacksonville marketplace after 2 years of successful operation.

Market Analysis Summary how to do a market analysis for your business plan.">

Kid’s Community College® offers services which are vitally important in today’s fast paced, dual-income world. As an increasing number of families have become dependent on two incomes, the need for quality child care has skyrocketed. According to Florida Business Statistics, 84.6% of licensed child care facilities succeed and make a profit in their 1st year of operation.  Nationally, this number is 66.7%. 

Market Segmentation

Kid’s Community College® has a focus on meeting the local community need for child care services within the 10-mile radius of Riverview.  Students will be taken in flexibly on either a full-time or part-time basis.

Full-Time Working Couples

The college will establish a significantly large, full-time, regular client base in order to establish the healthy, consistent revenue base which will ensure stability of the business.  Customer and community relations are extremely important, as it is imperative to keep the parents pleased in order to keep their children in the college.

After School Care

Another large segment of the college’s business will be in the after school care market.  This client base will provide a higher profit for the college since instructor-to-student ratios are higher, and the students require more educational services, which are the primary focus of the college.  By offering tutoring, and advanced studies in technology, theatre, arts and sciences, the college will attract these profitable business clients, producing significant supplemental revenues.

Part-Time Workers/Drop-Ins

Part-time workers and Drop-Ins from the fitness center and locals businesses will comprise less than 1% of the revenues.  While this market is not a primary focus, sufficient flexibility to handle this market is important to the local ‘word-of-mouth’  marketing strategy.

Target Market Segment Strategy

The target market for Kid’s Community College® is full-time working couples. Referral marketing, direct-mail campaigns and community activity days will be the primary types of marketing strategies utilized. Maintaining and enhancing its reputation with families and in the community will be crucial in obtaining the planned market share growth of this target market.

Market Growth

According to US Census 2000 data, the population growth rate for Hillsborough county is approximately 2%, which is reflected in the market analysis summary. However, the Riverview area of Hillsborough County is experiencing a residential construction boom, yielding well over a 14.6% growth. This is supported by data obtained from the Hillsborough County Building Permits office and is included in the appendix of this plan. This suggests that more families continue to move into the Riverview area, thus becoming potential customers.

In our market analysis, we suggest a modest 6% yearly growth in the number of potential customers.

Market Needs

With inflation continuing to rise each year, the typical American family now requires dual or supplemental incomes. This trend has created a need for quality child care services. We do not see this model changing in the foreseeable future. In fact, based on the growth in the Riverview area, specifically the new Lake St. Charles and Village of Lake St. Charles communities, we expect the need to increase.

Market Trends

Currently there are more family caregivers than licensed child care facilities nationwide. However, this business model can’t keep up with the needs of the growing child care industry. In the family care giver paradigm, space is limited and quality of care is questionable – in many cases viewed as only slightly higher quality than babysitter services.

Service Business Analysis

Kid’s Community College® is in the child care services industry, which includes several models:

• Licensed Child Care Facilities: Business facilities that offer child daycare services.
• Family Child Care Homes: Individuals that offer child daycare services in their homes.
• Specific Interest Based Programs: Businesses that offer specialized instruction such as gymnastics, martial arts and athletics.
• Church Child Care Facilities: Religious organizations that offer child daycare services in their communities.

Competition and Buying Patterns

Price, service, certification and reputation are critical success factors in the child care services industry. Kid’s Community College® will compete well in our market by offering competitive prices, high-quality child care services, and leading-edge educational programs with certified, college-educated instructors, and by maintaining an excellent reputation with parents and the community in which we serve.

Main Competitors

• Weaknesses: May not appeal to customers of different religious beliefs. Unlicensed facility.  Non-accredited. 
• Weaknesses: Location – outside of middle-income market. Non-educational offering.  Building condition – prone to constant flooding. 
• Family Child Care Homes:
• Weaknesses: Capacity – only allowed a certain number of children. Non-professional stigma. 

Business Participants

• Specific Interest Based Programs: Martial Arts America
• Church Child Care Facilities: Christian Day Academy (not licensed).

Strategy and Implementation Summary

Kid’s Community College® will focus on two subdivisions: ‘Lake St. Charles’ and ‘The Villages of Lake St. Charles,’ which are new upscale community developments within a 2 square mile radius and boast over 900 new homes. 

The target customers are dual income, middle-class families who value the quality of education and child care provided for their children ages 4 months to 12 years.

Value Proposition

Kid’s Community College’s® value proposition is quite clear and quite easily distinguished from others in the market. We offer uniquely premium child care services, as measured by the curriculum and activities offered, experience and educational level of the instructors, community involvement and community college theme. 

Competitive Edge

We start with a critical competitive edge: there is no competitor in our market that is offering our concept, quality of educational program and child care services. Our educational approach is unique and we have a resource with over 25 years of child care expertise and over 17 years of technology savvy. Our positioning on these points is very hard to match, but only if we maintain the focus in our strategy, marketing, business development, and fulfillment. We should be aware that the tendency to dilute this expertise with bargain shopping could weaken the importance of our competitive edge, but we must continue to bolster our value proposition.

Marketing Strategy

Marketing in the child care industry depends largely on reputation and referral. At Kid’s Community College® that reputation will start within our community bolstered by our involved commitment to those we serve. 

Promotion Strategy

1.  Advertising –We’ll be developing our core positioning message: “A community college for kids!” to differentiate our service from the competition.  We will be using direct mail campaigns, pre-enrollment drives, and local community newspaper advertising to launch the initial campaign. 

2.  Sales Brochure –Our theme and curriculum will help sell the college to prospective clients. 

3.  Direct Mail –We will send quarterly direct mail campaigns to the housing developments in a 10-mile radius of the campus.  We will also offer monthly calendars for parents and the Lake St. Charles community, noting weekend family days and other open house approaches. 

4.  Community Involvement –We will be active in the Lake St. Charles community, sponsoring events at the community center for families and residents.

Marketing Programs

Catered open houses, parent survival days/nights, clubhouse pool parties and weekend movie matinees are but a few approaches we will utilize to reach out to our community.  We will also develop and maintain partnerships with local businesses that cater to the needs of children. 

Our pre-opening effort will include an application fee waiver, free children ID cards, T-shirts and a community block party sponsored and hosted by Kid’s Community College®.

Positioning Statement

For families who value the importance of higher education and quality child care services, Kid’s Community College® offers a great alternative to traditional child care services and specific interest based programs. Unlike those programs, KCC combines child care services with a modified collegiate level curriculum, just for kids!

Pricing Strategy

Kid’s Community College® must charge appropriately for the high-end, high-quality educational and care giving services we offer. Our revenue structure has to support our cost structure, so the salaries we pay to assure quality services must be balanced by the revenue we charge. 

We will be price competitive in the market we serve; however, we will not subscribe to the “low price leader” concept. The quality of our service will support the prices we charge.

Sales Strategy

Kid’s Community College® will sell its community college theme, services and offerings, separating itself from traditional daycare-only offerings.

We will be a one-stop shop for child care services, advanced learning and specialized program offerings.  We will also be active in the community, building a solid reputation with parents and the community.  By succeeding in these areas, we expect to begin seeing an operational net profit in month nine of the 1st year, while increasing enrollment by 32% monthly for the first 8 months and gradually thereafter, until our maximum allowed capacity is reached.

Sales Forecast

The following table and chart give a run-down on forecasted sales.  A detailed spreadsheet is also included in the appendix of this business plan. 

For the first eight months of operation, Kid’s Community College® has assumed a conservative enrollment due to the fact that school, aftercare and child care placement has already taken place for the school year and most parents will be comfortable with their current arrangements.  Consequently, we expect initial enrollment to be far less than anticipated future year levels. 

A sales increase of approximately 32% each month is expected until the start of the next school term, in August.  While this forecasted  increase seems large by industry standards, it is a good estimate based on initial enrollment.  Going into years 2 and 3, we expect that our presence will be known, convenience factor considered and we will then be a considered as a choice in August 2003.  In fiscal years 2004 and 2005, 80% and 90% of full enrollment is assumed respectively.

We expect to be open for business on January 1, 2003, starting with an initial enrollment of 13 students:

7 Full-time students at $115 each per week.  6 After-school students at $60 each per week and Drop-in revenue of approximately $100 per month. 

Sales Programs

Sales programs will include incentives for obtaining quarterly financial and enrollment goals, probationary period completion, passing county inspections and maintaining perfect attendance. 

Customer service awards will be provided for those employees who best exemplify the mission of Kid’s Community College® and exceed customers’ expectations. 

The accompanying table highlights important start-up milestones, with dates, completion status, responsible parties and budgets for each.  The milestone schedule indicates our emphasis on planning for implementation. 

What the table doesn’t show is the commitment behind it.  Our business plan includes complete provisions for plan-vs.-actual analysis, and we will hold monthly follow-up meetings to discuss the variance and course corrections. 

Strategic Alliances

As mentioned previously, Kid’s Community College® will form professional alliances with Impact Fitness to offer Drop-In child care services while parents work out.  We will also partner with Family Pediatrics to provide referrals of their existing customers.  A discounted rate will be offered in both cases.

Web Plan Summary

The Kid’s Community College® website will be the virtual business card and portfolio for the college, as well as its online “home.”

It will showcase the campus, curriculum and activity calendar for the school.  It will also provide for an Internet background of the instructors, online projects posted by the students, the campus newsletter and online enrollment. 

The Kid’s Community College® website will be simple, yet classy and well designed, but at the same time, in keeping with the latest trends in user interface design.  A site that is too flashy, or tries to use too much of the latest technology can be over-done, and may not be supported by all browsers. 

The key to the website strategy will be presenting a very well designed and informative Web presence that will market the Kid’s Community College® image, service offerings and community commitment.

Website Marketing Strategy

The Kid’s Community College® website will embody the mission of the college.  It will not only offer visitors the opportunity to “look around” the campus, but it will give them a good idea of the level of quality and service they can come to expect from the college.

Mostly informative in nature, the website will be a digital representation of our physical self. 

Development Requirements

The Kid’s Community College® website will be developed by the college founder, Timothy B. Kilpatrick, Sr., who has over 17 years of Information Technology experience.  Formation Technologies will host the site.

The site will be developed using Macromedia Dreamweaver 4, which will allow for support outside of Mr. Kilpatrick’s involvement.  The initial maintenance of the site will be done by Mr. Kilpatrick. 

Management Summary management summary will include information about who's on your team and why they're the right people for the job, as well as your future hiring plans.">

The opening management team of Kid’s Community College® will consist of the founder, a silent partner, a campus director and administrative assistant.

As the college grows, gradual investments in the instructional staff will be made over the next 3 years – beginning in June 2003 or as otherwise dictated by enrollment.

Organizational Structure

Kid’s Community College® depends on the founder, silent partner, Campus Director and VP of Education Operations for management in the following roles:

Management Team

Owner/President – Timothy B.  Kilpatrick, Sr.  The Owner/President will have overall fiscal responsibility, ensuring that the business is financially sound and attains its planned goals. 

• 17 years Executive Management (VP) and Budgeting experience
• Advanced degree in Computer Science
• Proven leadership and employee development ability
• Extensive experience with budgeting methodologies and strategic planning, including the Balanced Scorecard approach.

Industry Consultant – Carolyn Steverson.  The Industry Consultant will be relied upon for her industry expertise, providing valuable insight to rules, regulations and governmental programs that may benefit the college.

• 25 Year owner of Fat Albert Day Care Center
• Licensed child care facility owner
• Vast knowledge of Hillsborough County Child Care Licensing requirements and government supplemental programs

Campus Director – Candice Harris.  The Campus Director will be responsible for daily operations, curriculum oversight and management of all instructors, caregivers and tutors.

• B.S.  Degree in Education
• 2 years facilities administration/support experience with the University of South Florida
• 2+ years Regional Operations Manager
• 5+ years managerial/supervisory experience
• 3+ years grant writing, technical writing, workflow and process documentation experience

VP of Education Operations – Nitika Steverson-Kilpatrick

• Collegiate-level Public Relations education
• 5+ years customer service experience
• 8+ years child care industry experience (her mother owns Fat Albert Daycare)
• Extensive theatre and dance background

Management Team Gaps

The present team requires Child Care Development Associate credentials to support our value proposition and preparation for 2004 Florida child care requirements.  Currently, the Campus Director and Industry Consultant are the only members of the management team who have these credentials.

The Owner/President and VP of Education Operations will be enrolling in January 2003 to complete the six-month course required to obtain these credentials.  Education for these two can’t begin in this area until that time since it is a requirement that the college be open for business before the course work can begin.  Long-term, all full-time instructors will be required by the college (not the State) to obtain this credential.

Regarding financial administration, we will retain a strong CPA to help the owner guard cash flow.  While the owner is well versed in the worries of cash flow, he also has the sense to listen to reason and deal with constraints, as guided by the CPA.

Personnel Plan

The following table summarizes our personnel expenditures for the first three years, with compensation increasing from approximately $57K the first year to about $113K in the third.  We believe this plan is a fair compromise between fairness and expedience, and meets the commitment of our mission statement. 

The yearly figures in the second and third year are assumptions for the Lake St. Charles campus only.  The numbers reflect 100% enrollment, a full staff of instructors and a 5% payroll increase each year – which will include tuition reimbursement, pay increases, vacation pay, bonuses and state required certifications.

Financial Plan investor-ready personnel plan .">

• Adequate start-up capital is assumed, along with an SBA 5-year guaranteed loan.

Important Assumptions

The Kid’s Community College® financial plan depends on important assumptions, most of which are shown in the following table as annual assumptions.  The monthly assumptions are included in the appendices.  From the beginning, it is recognized that total enrollment is critical, which is a factor that must be influenced immediately.  Interest rates, tax rates, and personnel burden are based on conservative assumptions. 

The most important underlying assumption is that there is a strong need for the business in the Lake St. Charles community. 

Key Financial Indicators

The following benchmark chart indicates the key financial indicators for the first three years.  We foresee a gradual growth in sales (enrollment) and operating expenses into the second and third year.

It is projected that the raw gross margin will remain stable for the first three years since expenses are relatively indirect in the service based course work industry.  Operating expenses increase gradually as enrollment increases.

Enrollment is very important.  We must maintain an average weekly enrollment of 34 students for fixed cost coverage. 

Break-even Analysis

For the break-even analysis, start-up monthly running costs assumptions are shown in the the table below, including a three person payroll, rent, utilities and an estimation of other running costs.  Payroll, at median market averages, was presented previously in the Personnel table. 

Based on these assumptions, the chart below shows the enrollment of students per month needed to break-even.  This represents about 46% of our allowable monthly enrollment based on state and county course work guidelines.

Projected Profit and Loss

Our projected profit and loss is shown on the following table, with sales increasing from the first year to the third. 

In years two and three, we are projecting full enrollment regarding cost of sales and gross margin.  The investment return in these years supports the goal of opening another campus at the end of the second year and begin the franchise offering by the end of the third year.  Profit from the additional campuses and income from franchising are not included in this business plan. 

The detailed monthly projections are included in the appendices. 

Projected Cash Flow

The following cash flow projections show the annual amounts only, significant for the first year mainly in the amounts projected in cash sales and payables. 

Cash flow projections are critical to the success of Kid’s Community College®.  The monthly cash flow is shown in the illustration, with one bar representing the cash flow per month and the other the monthly cash balance.  The annual cash flow figures are included here and the more important detailed monthly numbers are included in the appendices. 

Projected Balance Sheet

The balance sheet in the following table shows managed but sufficient growth of net worth, and a gradually sufficient healthy financial position.  The monthly estimates are included in the appendices.

Business Ratios

The following table shows the projected businesses ratios for our industry: Child Day Care services, SIC code 8351. Kid’s Community College® expects to maintain healthy ratios for profitability, risk, and return.

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Industry Overview

Children’s Activity Centers offer a diverse range of opportunities for children and families in the communities they serve. The future is bright for the entire children’s services industry. Children’s Activity Centers  h ave become much more poplular among educated business owners.

Moreover, these businesses are expanding from their original roots into the arenas of sports instruction, entertainment and special events, as well as child care and education. In today’s fast-paced culture interest in quality programs housed in a single location is on the rise.  Offering multiple sport and activity facilities is a profitable business model.

Our Industry Expertise

We have helped countless companies world-wide grow from a single sport or activity entity into a full-on Children’s Activity Center which has dramatically increased their profitability. Additionally, we have helped those companies implement systems to improve overall operations and decrease risk exposure.

3rd Level Consulting works with individual company clients globally and has the scope and depth of industry experience to assist at every phase of your organization’s development, including management strategy, marketing, human resources, technology, finance, facility, risk management and MORE! Need expansion planning, valuation or buy/sell services? Need online or on-site assistance with specific issues? We’ve got you covered!

Trusted Association Partners

Put the right PEOPLE in the right POSITIONS, doing the right THINGS, with the right TOOLS.

Our Services & Solutions

Our services and solutions are powered by our knowledge-fueled passion for the children’s activity center industry. Take your business to the next level with our success pathways!

Business Consulting

On-Site Consulting

On-Demand Consulting

On-Going Consulting

Training Seminars (BATS)

Personal Coaching

Analysis & Strategy

Business Valuation

New Facility Planning

Expansion Planning

Retirement Planning

Buying or Selling?

Systems & Apps

SuccessSteps System

SmartEDGE Application

Employee LifeCycle System

MarketAlign System

RiskAssure Application

Trusted Partners

Association Partners

Service Provider Partners

LEAP! Learning

Hope Floats Foundation

Partner with Us!

Don’t Just Take Our Word for It

See what our customers are saying.

We have had an over the top experience with Frank and 3rd Level! Not to mention all the professional relationships and friendships built through 3rd Level. They have all been instrumental in adding and inspiring our growth. We are eternally grateful for that support system, and hope we can all keep building each other up to make this industry and these kids the absolute best they can be!

Frank and 3rd Level have been a huge asset in helping us focus on what our business has needed through the years. His personal assistance and the many online tools 3rd Level offers have enhanced our efforts as gym owners in so many ways. Our gym has grown, expanded into new programs and we have achieved our goal of bringing on board new partners and beginning the transition to retirement!

Frank and his team have both the operator hands-on experience and have advised and guided 1000’s of gyms/schools/students/centers over the page 35+ years. They really know the business and care about their client’s goals and success. I consider Frank a close friend and he is one of my advisory board member. He and his team have great vision and insight to all the operations of these types of businesses.

To be a good leader, srurround yourself with incredible teachers and an incredible network of like-minded people! Frank and the 3rd Level Team have been instrumental in providing professional advice, educational materials, networking events and online systems which have propelled our business success. Our vision has become much more than anything we had ever dreamed.

The value of membership is exceptional and the 3rd Level Team continues to amaze me with the amount of time, energy and thought that is invested in creating systems. This allows leaders in child development industries to focus on the passion that got them into their business … I’ve learned I don’t need to invent new systems or programs … simply access them through the online dashboard.

We have been a 3rd Level Member for quite some time, as 3rd Level grew, we came on board with every one of their steps. The Success Dashboards helped us really look at all aspects of our business, not just the areas I was comfortable with and filled in information that was not in my comfort zone and broke it down into categories that we now use throughout our organization.

Since 2009, 3rd Level Consulting has worked with my business after my swim school suffered a terrible setback. Frank evaluated & restructured my business and served as our broker when we eventually sold our swim school 7 years ago! In addition, Frank walked me through starting my current business, Swim Consultant and has served as a terrific resource of knowledge over the years.

3rd Level is a huge part of our success! Over the years we have called upon them for help in many areas. When we decided to add another location, they helped with demographics and the crafting of a business plan to present to bankers. One of them commented that it was one of the best business plans he had ever seen. 3rd level was able to give us some very concrete data that resonated with this banker.

How lucky I was to be referred to Frank Sahlein over 20 years ago! I’m confident to say I would not have taken any of the risks I did if it were not for having Frank on my team. He is truly an industry guru and his advice, resources, and personal commitment to growth and education is incomparable. Anyone looking for success in the children’s activity center business needs Frank and 3rd Level on their team!

Our enrollment, retention, space usage and productivity have all increased with the help of the systems, ideas and information available in the 3rd Level Library and SmartEDGE Resources Dashboard. Whether you are starting a new child centered business, or have been in the business for years, joining the 3rd Level Team will have a positive impact on your business, productivity and bottom line.

3rd Level has helped me as a business owner in insurmountable ways! Frank and his team help guide me to make smart business decisions as well as provide incredible training and staff management resources through their conferences and e-learning resources. Working with 3rd Level inspires me to be an industry leader and it’s always a blessing to collaborate with like-minded professionals.

At Delta we know that it is our systems that make us good and our people that make us great.  Frank has designed a unique blend of products and services that support the continued development of our systems and people.  After ten years on the journey with us I count Frank as a close friend and marvel at the profound difference he is making to our industry. Thanks Frank!

Our 2nd location is thriving and we are now looking to see what the future holds. 3rd Level is right there with us as we look to streamline our systems and gain efficiency by utilizing SmartEDGE across our business. This platform that Frank and his team created meets our needs for training, document management, HR, hiring and more. We are so grateful to continue evolving and raising the bar.

Their innovative approach allowed me to get a general overview of our entire company and gave me the tools to address the areas that needed attention. Now we know that our company is sound. Having 3rd Level Consulting as part of our team allows us to operate with professionalism and confidence. I recommend them to anyone in the children’s activity center industry.

When I first started my relationship with 3rd Level, I was an overworked, inefficient, manager and coach. I received their expert advice and it led me to become an owner, with a realistic schedule, fantastic and trustworthy staff (the BEST in the country), and allows me to be a father and husband too. 3rd Level, in no uncertain terms, gave me opportunities to become the man I dreamed of being.

3rd Level has been instrumental in providing professional advice, educational materials, networking events and online systems which have propelled our business success. Their attention to detail and personalized service is above and beyond, they really care about their clients. Frank and Ron have always helped to guide us in key decisions and we now are expanding in a new world class facility.

 Experience. Systems. Teamwork. Results.

INDUSTRY-SPECIFIC EXPERIENCE

COST-EFFECTIVE WITH HIGH ROI

Are You Ready?

Take your business to the next level and experience increased profits while decreasing stress and risk.

7 Business Plan Templates for Kids (Free Printables!)

By: Author Amanda L. Grossman

Posted on Last updated: January 5, 2023

Download one of these (mostly) free business plan templates for kids to help your child focus on a business idea.

What do super soakers, Apple computers, and Nike shoes all have in common?

They all started as a business plan.

A business plan template for kids is great for two reasons:

• Your child can play around with it and get familiar with what's required (even if they never start the business)
• It helps kids focus on just one business idea at time, and to see if they should move forward with it

No matter which category your own child falls into – just playing with business plans, or they have an actual business idea – I’ve got just the free business plan template for you.

Honestly? I wish my own parents would’ve given me one of these when, as a kid, my childhood friend and I had come up with our first kid business idea: selling bean bags. So, good on you for getting your kids involved with business plans so early in life!

Best Business Plan Templates for Kids

Use one of the business plan templates for kids below with one of these 16 kid business ideas .

OR, help them to use one of their original ideas sending sparks in their brain. You can use these 3 kid business plan examples for help with filling it out.

1. Solid Gold Biz Plan

I’ve been in business for 7 years and I’ve made about every mistake in the book.

Probably one of the biggest? Was that I didn't sit down to write a proper business plan (or, ANY business plan) until I was several years into blogging. 

Because of this, I created a free business plan template for kids and teens (on Page 6 of this free printable), so that they practice how to do it right, from the beginning! 

What makes my free Solid Gold Biz Plan different is that it starts your child thinking about the problem that they want to solve – because ultimately, that is the purpose of creating a product or a service. To solve a specific problem for people.

It then goes on to ask them simple questions that will focus them in on what it takes to plan out a business idea.

For example, I raise the question of how much it will cost to not only create the product/service, but to also deliver it and maintain it. These are sometimes costs forgotten costs when creating a business plan.

2. BizKids’ Guide to Writing a Business Plan

This free business plan guide for kids includes sections for your idea, your marketing (and what makes your product unique), your startup costs, and an area for pricing so that you can make sure you’ll make a profit.

At the end is a one-page summary where your child can write up their answers from the previous pages all in the same place. Great for tacking up on the wall!

3. Teen Entrepreneur Toolbox

Anthony ONeal partnered up with Dave Ramsey to create the  Teen Entrepreneur Toolbox , a kid’s entrepreneur kit and small business guide for teens.

In other words, it’s so much more than just a business template for kids!

The entrepreneur kit includes the following:

• Access to Free Entrepreneur Toolbox app
• Teen Portfolio Book
• DVD of Anthony’s Training Video
• Parent’s Guide Book
• Pack of Thank You Cards
• Deck of Conversation Starter Cards about Starting a Business
• Goal Tracker Poster

Here's my full review of the Teen Entrepreneur Toolbox .

4. Home Sweet Road’s My Business Plan

Check out this business plan for kids, which asks kids questions like what makes their idea unique, whether or not their idea is a product or service, and who their customers will be.

5. Proverbial Home Maker’s Family Business Plan Guide

This is such a fun guide that you can fill out with your child, teen, tween, or even the whole family. It includes family business ideas, a sales ledger, inventory worksheet, and much more.

Business Plan Examples

You may be wondering where you can find business plan examples to show your kids or teens.

For starters, you should look right at home. Are you a small business owner?

Then you’ll definitely want my free Take Your Child to Work Day printables – it’s got a section for you to fill in about your own business, which is a perfect business plan example to discuss with your child.

You can also find two business plan examples on the Small Business Administration’s site (scroll down until you see red buttons to Rebecca’s example business plan, and Andrew’s plan).

They’re not entirely kid-friendly, but can give lots of ideas for the kind of information and research to put into a business plan.

Business Plan Activity Worksheets

Check out these free PDF Shark Tank worksheets for students . Students or kids can work through coming up with their own business idea, create an advertisement for it, and a scoring card to judge the business ideas.

You’ll find a free 30-minute Small Business Administration course for young entrepreneurs meant for teens that you can use with your students (or have your child go through).

Hint: In Objective 3, it goes over how to create a business plan.

Are you an educator? Great – you can get free entrepreneur curriculum for Grades 1 – 12, with lots of worksheets, from the Venture Lab .

Further resources include:

• Teen Business Video Lessons
• EverFI’s Entrepreneurial Expedition
• FEE’s Course on the Entrepreneur’s Role in Creating Value
• Business Plan Note Taker (lots of great prompts to create a business plan with)

Grab 23 more entrepreneur lesson plans here.

I hope you've found some business template for kid resources that interest you? Below, you'll find other related kid entrepreneurship articles that will help your kids, teens, and students learn about the entrepreneur career path. 

Related Kid Entrepreneurship Resources

• 27 Youth Entrepreneur Awards and Scholarships
• 5 Kid Entrepreneur Kits
• 14 Kid Entrepreneur Books
• 11 Best Business Simulation Games for Kids
• Latest Posts

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Childcare :: Ft. Belvoir :: US Army MWR

Joann blanks cdc, north post cdc, fort belvoir north cdc 1# and #2, woodlawn cdc, south post cdc.

• Markham School Age Center (SAC)
• Youth Center

Facilities:

• JoAnn Blanks CDC*
• North Post CDC*
• Fort Belvoir North CDC #1 (FBNA 1)*
• Fort Belvoir North CDC #2 (FBNA 2)*
• Woodlawn CDC*
• South Post CDC*
• Rivanna Station CDC*
• Family Child Care (FCC)

Full Day/Part Day/Hourly Care

Ages 6 weeks-Kindergarten*

  CDCs are on-post child care centers that offer full-day, part-day and hourly care for children in nationally accredited environments.

* In some communities, Kindergarten children may be located in the School Age Center

Army School Age Centers provide care during:

• Before school and after school
• School closures
• Seasonal and holiday school breaks
• Summer Camp
• Hourly Care

* Depending on school configuration

Looking for a Teen Babysitter? Looking to be a Teen Babysitter? CYS offers training following the 4-H babysitter curriculum in becoming a certified Teen Babysitter. Teen military family members in grades 7 and up who wish to to expand and market themselves for babysitting jobs can be placed on the babysitter’s referral list with parent permission.

CYS offers Babysitting Referral Services for registered families. Babysitters on the referral list are 13 years or older, have certification in First Aid and CPR, and are trained in: 

• Developmentally appropriate play
• Recognition of child abuse/neglect
• Emergency procedures and interviewing

Stop by Parent Central Services or go back to the Register section to find out more information.

CYS provides additional child care beyond the regular facility opening hours.

• Kids On Site! (KOS)  – On-site child care in a room adjacent to the parents attending unit meetings or events  

• Volunteer Child Care in a Unit Setting (VCCUS) –  CYS can help units to train volunteers to provide child care for unit functions

Units interested in the VCCUS program should contact Parent & Outreach Services for more information.

CYS offers parents a Friday or Saturday night out on the town for children ages 6 weeks through 5th grade. We provide a snack and developmentally appropriate activities for your child.   

Contact Parent & Outreach Services for more information. 

* Available at select communities

CYS Services offers parents a day out on Friday or Saturday for children ages 6 weeks through 5th grade. We provide meals and snacks and developmentally appropriate activities for your child.    

Military Child Care dot com is your portal for child care at installations around the world. Children can only be placed in child care after submitting a request for care through Military Child Care com.

Rivanna Station CDC is a sub-installation of Fort Belvoir located in Charlottesville Virginia, home to the U.S. Army’s National Ground Intelligence Center with elements of the following Intelligence Community organizations: selected components of the Defense Intelligence Agency, the National Geospatial-Intelligence Agency and others. Rivanna Station Child Development Center offers personnel within this community full day care services providing a safe and healthy environment for early childhood development and preschool programs.

• Army Fee Assistance Family Handbook (PDF)
• Army Fee Assistance (Web)
• Other Branches of Service (Web)
• US Army Child & Youth Services, USAG Fort Belvoir (Web)

The Center on the Social and Emotional Foundations for Early Learning (CSEFEL) is focused on promoting the social emotional development and school readiness of young children birth to age 5.

CSEFEL is a national resource center funded by the Office of Head Start and Child Care Bureau for disseminating research and evidence-based practices to early childhood programs across the country.

The Teaching Pyramid (PDF)

The Pyramid Model provides guidance for early childhood, special education and early intervention personnel, early educators, families and other professionals on evidence-based practices for promoting young children’s healthy social and emotional development. The goal of the CSEFEL Pyramid Model Implementation in Army Child and Youth Programs is to ensure that staff members are well-equipped with the knowledge and skills necessary to promote the social and emotional development of children and address challenging behavior.

Fostering Healthy Social and Emotional Development in Young Children Tip Sheet (PDF)

Social-Emotional Competence of Children (PDF)

There is growing evidence that social-emotional development is associated with better outcomes at home, at school, and in the community. Social-emotional development represents a child’s growing ability to interact with others, to form attachments and relationships, to identify and regulate emotions, and to feel confident exploring the environment.

The Backpack Connection Series was created by TACSEI to provide a way for teachers and parents/caregivers to work together to help young children develop social emotional skills and reduce challenging behavior.

The Backpack Connection Series includes handouts in four categories:

• Addressing Behavior
• Routines and Schedules
• Social Skills

Read the Backpack Series topics any time!

 Learn more on the CSEFEL website.

Child and Adult Care Food Program (CACFP) provides aid to child and adult care institutions and family or group day care homes for the provision of nutritious foods that contribute to the wellness, healthy growth, and development of young children, and the health and wellness of older adults and chronically impaired disabled people.

Through CACFP, more than 4.2 million children and 130,000 adults receive nutritious meals and snacks each day as part of the day care they receive.

• Menus coming soon.

Home : Child Development Centers, Inc.

2022 Annual Appeal

Click here to give today!

Pre-K Counts Openings!

It’s not too late to enroll your 3, 4, or 5-year-old child!

Click here to view our openings in each county!

Preschool Enrollment

Enroll your 3-, 4-, or 5-year-old for the 2022-23 preschool year today!

Begin the Enrollment Process Now!

Asbury CDC is Erie’s Choice winner for Preschool AND Childcare in Erie!

Thank you all for taking the time to nominate and vote for us!

New Roosevelt location opening March 2023 in Erie!

As seats are filling up quickly, be sure to complete our online enrollment form today!

Secure your child’s seat now!

Teachers Wanted!

Apply to join our family today!

Updated Parent’s Corner!

Click here to visit the updated Parent’s Corner!

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We are a private, nonprofit organization that provides child care and early childhood education to children in a safe, happy and healthy learning environment.

CDC offers a variety of programs for infants, toddlers, preschoolers and school-age children. Join the CDC family today!

 View all programs and services

Infants and Toddlers

We provide individualized care for your child beginning at 6 weeks of age.

Curriculum-based programs help to give your child an early educational boost. We offer Free preschool programs based on income, as well as private, tuition-based programs.

Outer Limits

Outer Limits is a free program that gives children and teens the opportunity to participate in sports, the arts and other activities.

90% of Brain Growth Happens Before Kindergarten

Kindergartens, nurseries (DOE), gymnasiums : Elektrostal : Moscow region : GosRegion

Legal advice: +7-800-301-63-78

State institutions of the Moscow region

+7 (496) 573-22-25

Go to the official website >>

Postal code: 144004 +7 (496) 573-22-25 Senior educator: Nina Zhevlakova, +7 (496) 573-22-25

How to find us: travel by bus or minibus to the Yuzhny shop stop

Elementary school-kindergarten for children with disabilities

Moscow region / Elektrostal

8 (496) 573-27-21

Kindergarten No. 1 of a general developmental type

8 (496) 576-43-00

) 8 (466) -17-25

Child Development Center-Kindergarten No. 4

Moscow Region / Elektrostal

Telephone(s):

8 (496) 573-13-33

8 (496) 573-003 9005

Child development center-kindergarten №5

8 (496) 571-65-51

8 (49)6) 571-65-58

MPARISANSKAYA

8 (49657) 359-11

8 (49657) 306-03

kindergarten No. 9 of a general developmental type

Moscow Moscow region / Elektrostal

8 (496) 574-22-59

Children’s Development-kindergarten No. 12

8 (496) 573-25-18

8 (496) 573-75-77

, 4 Zapadnaya, 8

8 (496) 573-81-55; 8 (496) 573-28-75

Kindergarten No. 20 of a general developmental type

8 (496) 573-45-16

Kindergarten No. 22 Combined type

8 (496) 573-16-48

8 (496) 575-34-52

Kindergarten No. 24 (with groups for children with ONR)

8 (495) 575-93-65

Child development center-kindergarten №26

Moscow region / Elektrostal 496) 576-05-30

Kindergarten No. 28 of general development type

8 (496) 574-43-10

8 (496) 575-55-68

kindergarten No. 30 general developmental species

8 (496) 575-97-33

8 (496) 575-97-60

Kindergarten No. 32 of a general developmental type

8 (496) 576-14-41

8 (496) 574-20-88

8 (496) 574-29-89

Child Development Center-Kindergarten No. 36

8 (496) 574-48-04

9 (496) 574-3003-75 Address:

Kindergarten No. 37 of general developmental type

8 (496) 574-26-81

Telephone (s):

8 (496) 572-51-73

8 (496) 576-43-55

kindergarten No. 44 of general developmental species

8 (496) 573-20-85

8 (496) 573-17-27

Child development center-kindergarten №46

8 (496) 573-67-22

8 (496) 575-02-52

Kindergarten No. 50 of a general developmental type

8 (496) 574-27-66

9 (496) 574-3006-7

Kindergarten No. 53 General Development

8 (496) 573-78-94

8 (496) 573-99-31

Kindergarten No. 55 of a general developmental type

8 (496) 571-83-64

Kindergarten No. 56 of a general developmental type

8 (496) 576-35-82

8 (496) 573-60-71

Kindergarten No. 63 of a general developmental type

8 (496) 573-66-33

8 (496) 573-63-53

Child Development Center-Kindergarten No. 65

8 (496) 575-58-28

8 (496) 575-11-44

8 (496) 574-36-68

Southern Federal University | Press Center: SFedU celebrated Lyceum Student’s Day

Southern Federal University | Press Centre: SFedU celebrated Lyceum Student’s Day nine0002 Font size

Line spacing

Information about the educational organization

Lyceum Student Day was celebrated in SFU

In 1811, on October 19, the Imperial Tsarskoye Selo Lyceum was opened, known as the school that brought up the great Russian poet and writer Alexander Sergeevich Pushkin. The day of its opening became the date of the celebration of the All-Russian Lyceum Student Day. This holiday, according to Anna Dmitrova , director of the SFU Lyceum , is the preservation of the traditions of lyceum education in Russia.

On this day, the SFedU Lyceum holds many interesting and socially significant events, one of which is a poster contest related to the life and work of the lyceum, in which not only students, but also teachers took part. All works are posted in the Lyceum building, as well as in the official VKontakte group, where you can vote for your favorite work. Also, the literary club prepared tasks on the history of the Tsarskoye Selo Lyceum for the holiday. nine0005

In addition, the election of the chairman of the council of students was held in the lyceum, already from the school bench the children have the opportunity to feel social responsibility to the team of students and teachers.

“I met the SFedU Lyceum last year at an open day, and I was very inspired by the atmosphere of this educational institution and the activities that constantly take place here. It’s great that teachers communicate with students on an equal footing, they are always ready to help and suggest, they are attentive to absolutely every student, and it’s also nice to see that each teacher simply burns with his subject and also tells it interestingly. Being the chairman of the council of students is not only an honor, it is also a great responsibility, and I hope that this will help me gain more self-confidence, develop my leadership qualities and, of course, benefit my Lyceum in the face of its students and teachers” , – Ekaterina Marchenko shared .

Congratulations to Ekaterina on her election to a high post, as well as to all lyceum students on the holiday! We wish you excellent, interesting studies and high achievements!

Apelsin Hotel

Noginskoye Shosse 36B, 144008 Elektrostal', Russia – Good location - show map

Cleanliness

Value for money

Apelsin Hotel Reserve now

Located next to Noginskoye Highway in Electrostal, Apelsin Hotel offers comfortable rooms with free Wi-Fi. Free parking is available. The elegant rooms are air conditioned and feature a flat-screen satellite TV and fridge. The private bathrooms come with a shower, hairdryer and free toiletries. Hotel Apelsin has a café serving Russian cuisine. The 24-hour front desk offers ironing service. Mashinostroitel Train Station is a 10-minute drive away. Domodedovo Airport is 88 km away.

Couples particularly like the location — they rated it 8.1 for a two-person trip.

Distance in property description is calculated using © OpenStreetMap

• Free parking
• Airport shuttle
• Non-smoking rooms
• Good breakfast

Property highlights

Free parking available at the hotel

Loyal customers

끖 There are more repeat guests here than most other properties.

Saved to 137 lists

Availability

Select dates to see this property's availability and prices

Categories:

Hotel surroundings, facilities of apelsin hotel.

• Toilet paper
• Bath or shower
• Private bathroom
• Free toiletries
• Refrigerator
• Clothes rack
• Flat-screen TV
• Satellite channels
• Street parking
• Accessible parking
• Invoice provided
• 24-hour front desk
• Daily housekeeping
• Ironing service Additional charge
• Laundry Additional charge
• Fax/photocopying Additional charge
• Meeting/banquet facilities Additional charge
• Fire extinguishers
• CCTV outside property
• CCTV in common areas
• Smoke alarms
• Security alarm
• Key card access
• 24-hour security
• Safety deposit box
• Vending machine (drinks)
• Air conditioning
• Non-smoking throughout
• Wake-up service
• Packed lunches
• Airport shuttle Additional charge
• Wake up service/Alarm clock
• Upper floors accessible by elevator

Property practices

See availability house rules.

Until 12:00

Cancellation/ prepayment

Cancellation and prepayment policies vary according to accommodation type. Please enter the dates of your stay and check the conditions of your required room.

Children and beds

Child policies

Children of any age are welcome.

Children 16 years and above will be charged as adults at this property.

To see correct prices and occupancy information, please add the number of children in your group and their ages to your search.

Cot and extra bed policies

Prices for cots and extra beds are not included in the total price, and will have to be paid for separately during your stay.

The number of extra beds and cots allowed is dependent on the option you choose. Please check your selected option for more information.

All cots and extra beds are subject to availability.

No age restriction

There is no age requirement for check-in

Free! Pets are allowed. No extra charges.

Accepted payment methods

Cash Apelsin Hotel accepts these cards and reserves the right to temporarily hold an amount prior to arrival.

Billing/invoices

Official invoices (for tax/billing purposes) are available at this property for business travellers.

FAQs about Apelsin Hotel

What is there to do at apelsin hotel, what are the check-in and check-out times at apelsin hotel.

Check-in at Apelsin Hotel is from 14:00, and check-out is until 12:00.

How far is Apelsin Hotel from the centre of Elektrostal'?

Apelsin Hotel is 1.1 miles from the centre of Elektrostal'. All distances are measured in straight lines. Actual travel distances may vary.

How much does it cost to stay at Apelsin Hotel?

The prices at Apelsin Hotel may vary depending on your stay (e.g. dates you select, hotel's policy etc.). See the prices by entering your dates.

What type of room can I book at Apelsin Hotel?

• Twin/Double

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