phd in marketing management

PhD in Management Program

A phd in management: where business research and education intersect.

Become an industry thought leader while preparing tomorrow’s business leaders.

Our fully funded PhD in Management is designed for ambitious students and professionals interested in a career in university teaching and research.

This residential program, based at the Samuel Curtis Johnson Graduate School of Management in Ithaca, NY, combines Ivy League rigor and real-world relevance to prepare you for successful careers in academia.

Why Get a PhD in Management?

With a strong focus on management science and applied research, this doctoral degree is ideal for someone looking to teach at the university level and contribute to the greater body of industry knowledge. Pursuing a PhD in Management is also an ideal next step for executives and senior managers who want to make a transition to academia or enhance their research skills for a successful consulting career.

Fully Funded, Highly Flexible: What Makes Cornell’s Management PhD Different?

As you explore PhD programs’ degree requirements, faculty engagement, and campus experience, Cornell stands alone.

In Cornell’s highly flexible program, you’ll choose a specific area of study and build your own dissertation committee. Our program faculty are genuinely interested and invested in your intellectual development. In this small and highly selective program, you will get to know the faculty and your peers well. 

The SC Johnson Graduate School of Management is home to leading research centers and a high-impact academic journal; these open you up to unique learning and mentorship opportunities.

Business Simulation Lab

The Debra Paget and Jeffrey Berg Business Simulation Lab facilitates in-person and online behavioral research related to decision-making and problem-solving.

Discover More About BSL

Our Three-Pronged Approach to a PhD in Management

The Johnson School’s doctoral degree in management combines the best of theory and practice, building on a three-pronged foundation:

Hands-on Experience

Develop your research and analytical skills. You’ll work with classmates to examine existing literature and theories for class deliverables, which will often include your own original research.

Customizable Curriculum

Design your own academic pathway. You’ll choose one of six primary areas of study and create your own dissertation committee.

University-Wide Coursework

Draw on the expertise from across Cornell. You’ll get to select graduate-level courses from schools and colleges devoted to law , hospitality , engineering , labor relations , and other fields.

At a Glance: Cornell’s Fully Funded PhD in Management

The fully residential, fully funded PhD in Management program includes a tuition waiver and a stipend for living expenses. Here’s a quick overview of what to expect:

Degree Awarded

PhD in Management

Program Location

Ithaca, NY, with options in New York City

Program Format

Foundational coursework, original research, and six potential areas of study

Hear from Our Community

“PhD is a marathon, not a sprint, and collaborating with great people is paramount. At Cornell, I’ve found a place where amazing people come together, supporting my research and personal growth. Choosing Cornell means joining a community that knows how important it is to work with exceptional people to excel in the program.” – Elina Hur PhD ’23

Customize Your Path: Our Areas of Study

When you apply to the Johnson School’s PhD in Management, you will select a primary area of study. Choosing a concentration allows you to gain specialized skills and knowledge while growing a portfolio of original research.

Examine the role of accounting information in firms and financial markets. PhD-level research at Cornell explores topics such as how firms report information to investors, how accounting information is used to manage firms, and the nature of auditing.

Strategy & Business Economics

Use modern tools and methodologies to gain a better understanding of the world. PhD students in this area explore many aspects of economics including industrial, behavioral, labor, and organizational.

Dive deep into the financial structure and issues of organizations. Your research might look at how conflicts of interest affect corporate policy, how investor psychology affects asset pricing, or how to detect price bubbles.

Learn how theories from operations research, economics, psychology, and sociology intersect to inform corporate and consumer decisions. Your PhD studies will explore both quantitative and behavioral perspectives of marketing.

Management & Organizations

Prepare for a research-focused career in academia or industry. This versatile concentration develops skilled, innovative, analytical researchers through a broad curriculum and close faculty collaboration.

Operations, Technology, & Information Management

Develop the technical skills and behavioral analysis knowledge you need to address high-impact managerial decisions. This focus area also offers an option to complete coursework at Cornell Tech in New York City.

Idea Generation to Publication: A Career in Teaching and Research

The majority of our PhD in Management students pursue careers in academia. After graduation, many land tenure-track teaching positions at top-tier business schools and continue to advance knowledge through original research. Johnson School PhD students often field multiple offers and see starting salaries range from $150,000 to $250,000.

Finding Your Place at Cornell: Meet Our Current PhDs

Students from around the United States and across the globe arrive at the Johnson School to earn their PhD in Management —and their diverse research interests, educational backgrounds, and professional experiences make for a vibrant, enriching learning environment. MEET CURRENT PHD STUDENTS

Research and Placements: Making an Impact in the Management Field

After earning the PhD in Management, our alumni go on to teach and inspire future leaders at top-tier institutions. Not only do they teach and conduct research alongside some of the most brilliant minds in business, but they also advance the field through publishing in leading journals and presenting their work at industry conferences.

Recent PhD in Management Placements

• Piyush Anand, PhD ’21, assistant professor of marketing, Jones Graduate School of Business, Rice University
• Guarav Kankanhalli, PhD ’20, assistant professor, Joseph M. Katz Graduate School of Business, University of Pittsburgh
• Eunjee Kim, PhD ’21, assistant professor, Mays Business School, Texas A&M University
• Sarah Lim, PhD ’21, assistant professor, Gies College of Business, University of Illinois Urbana-Champaign
• Xuege Lu, PhD ’22, assistant professor, Carlson School of Management, University of Minnesota
• Subrina Shen, PhD ’21, assistant professor, McCombs School of Business, University of Texas at Austin

Recent Research Publications

• “ Do Real Estate Values Boost Corporate Borrowing? Evidence from Contract-Level Data ” in the Journal of Financial Economics (2022) — Gaurav Kankanhalli, PhD ’20, with Murillo Campello, Robert A. Connolly, and Eva Steiner
• “ Converging Tides Lift All Boats: Consensus in Evaluation Criteria Boosts Investments in Firms in Nascent Technology Sectors ” in Organization Science (2021) — Xirong (Subrina) Shen, PhD ’21, with Huisi (Jessica) Li, PhD ’20, and Pamela S. Tolbert 
• “ Initial and Longer-Term Change in Unit-Level Turnover Following Leader Succession: Contingent Effects of Outgoing and Incoming Leader Characteristics ” in Organization Science (2020)— Huisi (Jessica) Li, PhD ’20, with John Hausknecht and Lisa Dragoni

“ Does Regulatory Jurisdiction Affect the Quality of Investment-Adviser Regulation? ” in American Economic Review (2019) — Alan Kwan, PhD ’17, with Ben Charoenwong and Tarik Umar

Our Faculty: Accomplished Researchers, Dedicated Teachers

When you join the PhD in Management program at the Johnson School, you’ll be part of a learning community comprising more than 100 accomplished academics and thought leaders. 

Not only will you take courses with renowned professors from across the Cornell SC Johnson College of Business, but you also will have the opportunity to build your own faculty committee—a group that will become instrumental as you select your dissertation topic and embark on your original research.

Faculty Spotlight: Learn from Leading Thought Leaders

Throughout the PhD program—from foundational coursework to your dissertation—you’ll work closely with dedicated teacher-scholars like these:

Kristina Rennekamp

Dr. Rennekamp’s research focuses on financial accounting from a behavioral perspective. She’s widely published, with work appearing in leading academic journals such as The Accounting Review , Contemporary Accounting Research , and The Journal of Financial Reporting .

Karan Girotra

Dr. Girotra studies the digital transformation of companies, whether it’s looking at emerging tools and practices or exploring new business models. He’s frequently interviewed in an array of mainstream business media outlets, including Bloomberg BusinessWeek , Fortune , and Forbes .

Kaitlin Woolley

Dr. Woolley studies the psychological processes behind consumer motivation. She’s an award-winning educator and researcher with work published in academic journals and national media outlets including the Journal of Consumer Research , Journal of Marketing Research , and The Wall Street Journal .

EXPLORE JOHNSON SCHOOL FACULTY

What You’ll Learn: Curriculum Overview

As you pursue your PhD in business management , you’ll begin with a set of foundation courses and progress into advanced coursework in your area of interest. Through it all, your faculty committee will help make sure you’re on the right track.

Foundational Management Coursework

Early in your doctoral program, you will complete foundational coursework in management and other fields. Many of these will focus on the research process and prepare you for your dissertation.

Advanced Coursework in Your Concentration Area

As you progress in the PhD in Management program, you’ll take electives and advanced courses that align with your research area of interest; these classes can be in the Johnson School and across Cornell.

Your Dissertation: Creating Original Research

During the final part of the program, you begin work on your dissertation—the culmination of your original research. You choose the topic of research in conjunction with your committee.

VIEW PROGRAM SPECIFICS

Beyond Business: Cross-Disciplinary Collaboration and Dialogue

Tap into the experience and expertise of faculty members from across Cornell University.  

Management is a broad science. Business leaders serve in a variety of roles in industries of all kinds: healthcare, consumer goods, agriculture, biotechnology, media, and consulting to name just a few. At Cornell, you can enrich your education and expand your research opportunities by taking courses and finding mentors beyond the college of business.

Explore fields like computer science, psychology, sociology, communication, engineering, and data science—and then connect the dots back to your management research.

Interact with peers and professors from other disciplines by participating in student organizations and special interest groups or by attending public lectures, workshops, and networking events.

Admissions Overview: How to Apply to the Management PhD Program

The ideal candidate for the Johnson School’s doctorate degree in management will have a strong record of academic excellence, a solid understanding of the research process, and an entrepreneurial approach to problem-solving. An MBA or master’s degree is not a requirement for admission. 

Our admissions page offers more details about program prerequisites, selection criteria, requirements, deadline information, and a checklist of materials you need to submit with your application.

Connect With Cornell Admissions

The Johnson School admissions team is available to answer your questions about the program and the application process. Stop in or reach out by phone or email today.

253-D Sage Hall Johnson Graduate School of Management Cornell University Ithaca, NY 14853-6201

Phone: 607-255-5340 Email: Graduate Research Programs Office

The Cornell Campus: Where You Will Learn, Grow, and Thrive

Learn, grow, and thrive on one of the most beautiful college campuses in the United States. As a PhD student, you’ll spend a lot of time in Sage Hall, a Gothic-style building dating back to 1875. You’ll find more high-tech learning spaces just off campus at the Breazzano Family Center for Business Education. You’ll also have access to the innovative campus of Cornell Tech in New York City—particularly relevant to students focused on technology and information management. 

Attending Cornell also means you’ll call Ithaca, NY, home for about five years. Our eclectic downtown is full of eateries, shops, activities, and all of the amenities you’d need for everyday life. When you’re not in class or studying, you can explore all that the Finger Lakes region has to offer.

PhD in Management FAQ: What You Need to Know

Before you apply to a research-focused graduate program, you’re likely to want to do some deep research of your own. For instance, how does a fully funded PhD in Management work? What’s the typical completion time?

We have a robust Frequently Asked Questions section to help you learn more about our program, the admissions process, and dissertation requirements. For our international applicants, you’ll also find specific details about earning your PhD in Management.

May I speak to someone about my interest in the program and visit?

You are welcome to reach out to any professor with whom you see a good research fit. Our website also has a wealth of information about the program.

Is an interview part of the process?

We offer interviews only to a few applicants after their first screening.

May I talk to a professor or advisor?

You are welcome to contact any professor with whom you see a research match. Faculty are more likely to respond to specific research queries.

I have questions; may I write to this program email address?

Yes. Our response time will vary. We are not able to answer detailed questions that are better assessed by faculty during the application process.

May I schedule a campus tour?

Admissions does not offer campus tours for PhD program applicants. However, you may arrange an appointment with a faculty member.

Fraud alert – beware of third-party post-doc scams.

Cornell University recently has been made aware of fraudulent activity targeting overseas students and researchers, including at least one third party website falsely stating that it is offering a postdoctoral or visiting scholar program in association with Cornell. These scams, which may seek to obtain money and/or personal details from interested applicants, are fraudulent. 

Cornell wishes to warn the public about these fraudulent activities being perpetrated purportedly in the name of Cornell, and/or its officials. Please be advised that: 

• Cornell does not, nor has it, worked in collaboration with third-party companies or organizations to offer postdoctoral or research certificate programs.
• Third parties do not collect tuition or fees on behalf of Cornell.
• Cornell does not work with or endorse such organizations including, but not limited to, Shanghai Lufei Education Technology Co., Ltd. (Chinese name: 上海璐斐教育科技有限公司) and Shenzhen Guoyan Era Education Technology Co., Ltd. (Chinese name: 深圳市国研时代教育科技有限公司).

Cornell’s postdoctoral positions are listed on the Academic Career Opportunities website and postdoctoral fellowship programs are available for viewing. If you suspect a third party of falsely advertising a Cornell program, please notify [email protected]. Victims of such scams may also report them to their local law enforcement authorities for appropriate action.

Start the Application Process Today

Ready to apply to our highly selective, fully funded PhD in Management? We look forward to learning more about you and your research goals. Start the application process today at the Cornell Graduate Admissions website. [You’ll first need to register for an account or log in to an existing one.]

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The marketing faculty embrace research traditions grounded in psychology and behavioral decision-making, economics and industrial organization, and statistics and management science.

These traditions support research inquiries into consumer behavior, firm behavior, the development of methods for improving the allocation of marketing resources, and understanding of how marketing works in a market setting.

A small number of students are accepted into the PhD Program in marketing each year, with a total of about 18 marketing students in residence. Student-faculty relationships are close, both professionally and socially. This permits the tailoring of the program of study to fit the background and career goals of the individual.

A marketing student’s program of study usually includes several doctoral seminars taught by marketing faculty, some doctoral seminars taught by other Stanford GSB faculty, and a considerable number of graduate-level courses in related departments outside the business school, depending on a student’s particular area of investigation.

The field is often broken down into two broad subareas: behavioral marketing and quantitative marketing.

Behavioral Marketing

Behavioral marketing is the study of how individuals behave in consumer-relevant domains. This area of marketing draws from social psychology and behavioral decision theory and includes a wide variety of topics such as:

• Decision making
• Attitudes and persuasion
• Social influence
• Motivation and goals
• New technologies
• Consumer neuroscience
• Misinformation

Students in this track take classes in behaviorally oriented subjects within Stanford GSB and also in the Psychology Department . All students have the opportunity to interact with Stanford GSB faculty in every group and, indeed, across the Stanford campus.

Behavioral Interest Group

There is also a formal institutional link between the behavioral side of marketing and the micro side of organizational behavior , which is called the Behavioral Interest Group. The Stanford GSB Behavioral Lab links members of this group. This lab fosters collaborative work across field boundaries among those with behavioral interests.

The Behavioral Lab is an interdisciplinary social research laboratory open to all Stanford GSB faculty and PhD students. The lab’s research primarily spans the fields of organizational behavior and behavioral marketing, and covers a rich and diverse array of topics, including attitudes and preferences, consumer decision-making, group dynamics, leadership, morality, power, and prosocial behavior.

Preparation and Qualifications

A background in psychology and experience with experimental methods and data analysis provide optimal preparation for students pursuing the behavioral track, though students from a variety of backgrounds have performed well in the program.

Quantitative Marketing

The quantitative marketing faculty at Stanford emphasize theoretically grounded empirical analysis of applied marketing problems. This line of inquiry draws primarily on fundamentals in applied microeconomic theory, industrial organization, and econometrics and statistics.

Questions of interest include:

Investigating consumer choices and purchase behavior

Examining product, pricing, advertising, and promotion strategies of firms

Analyzing competition in a wide range of domains

Development and application of large-scale experimentation, high-dimensional statistics, applied econometrics and big-data methods to solve marketing problems

A common theme of research is the use of rigorous quantitative methods to study important, managerially relevant marketing questions.

Cross-Campus Collaboration

Students in this track take common classes in quantitatively oriented subjects with others at Stanford GSB, as well as the Economics and Statistics Departments. All Stanford GSB students have the opportunity to interact with Stanford GSB faculty in every group and, indeed, across the Stanford campus.

Solid training in economics and statistical methods, as well as programming skills, offers a distinct advantage for quantitative marketing students, but students from various backgrounds such as engineering, computer science, and physics have thrived in the program.

Faculty in Behavioral Marketing

Jennifer aaker, szu-chi huang, jonathan levav, zakary tormala, s. christian wheeler, faculty in quantitative marketing, kwabena baah donkor, wesley r. hartmann, sridhar narayanan, navdeep s. sahni, emeriti faculty, james m. lattin, david bruce montgomery, michael l. ray, itamar simonson, v. “seenu” srinivasan, recent publications in marketing, express: using price promotions to drive children’s healthy choices in a developing economy, the allure of consensus: people (over)seek consensus in selecting group persuasion strategies., between brand attacks and broader narratives: how direct and indirect misinformation erode consumer trust, recent insights by stanford business, what people really think about search engine ads. (you might be surprised.), zoom in... or out why face-to-face meetings matter, 10 of our favorite stories about careers and success of 2023.

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PhD in Marketing

The intersection of research, data, consumers and you.

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Build a true mastery of marketing theory formulation, research design and methodological skills—and set yourself up for a lasting career exploring the edge of your field.

Our leading program places you under the excellent guidance of faculty who consistently publish in top journals and enthusiastically collaborate with students.

The Program

Program essentials.

Explore the great unknowns and valuable opportunities in the realm of marketing research. Our unconventional curriculum draws heavily from the fields of psychology, sociology and management—with specializations in consumer behavior, consumer culture theory and marketing strategy.

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Plan of Study

Spend your first two years taking classes and working on research projects under the supervision of faculty. You’ll then finish your minor coursework, take an oral comprehensive exam and prepare your dissertation proposal. Your last two years will focus on your dissertation and job preparation.

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What could be better than an environment that encourages you to be curious and creative, while simultaneously providing the tools to investigate those curiosities? I love having the opportunity to develop skills and be in a space where I can pursue questions which interest me most.

Kristen Lane '20 PhD (Marketing)

Additional Information

Program Questions Tonya Milazzo, Marketing Graduate Programs Manager [email protected]

Application & Research Questions Nooshin Warren, Program Director [email protected]

Studying Marketing at Eller

We know it can be challenging to evaluate a doctoral program. Current doctoral students were in your shoes not too long ago. Here, Eller marketing doctoral students share their perspectives: from living in Tucson to what they’ve experienced so far.  

Doctoral Admissions Process

Applicants must have a bachelor’s degree with a GPA over 3.0 (ideally 3.5+) as well as strong GMAT or GRE test scores, three letters of recommendation, a statement of purpose and a current resume. Math proficiency should cover college-level calculus and introductory probability and statistics.

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Marketing PhD students are provided full funding through a research or teaching associateship, which comes with a stipend and student health insurance. Additional grants may be available for travel, research support and dissertation support.

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Application Deadline

Application Deadline - January 1

Our faculty and doctoral students stay busy researching and publishing in the field’s most respected journals. Topics explore every imaginable angle of marketing—linguistic brand codes, pricing models, information behavior in the social age, historical nostalgia and consumer spending psychology among them.

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With our program’s reputation for preparing some of the best and brightest candidates for teaching and research, it’s no wonder our doctoral graduates find excellent placements. They’re now working at institutions including Loyola, Texas Tech, University of Massachusetts, American University and UC Berkeley.

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Marketing Faculty

With our doctoral program’s stellar 1:1 student-to-faculty ratio, you’ll have ample opportunities to work with faculty in your coursework and research. They’re true leaders in their field and love to collaborate with the next generation of marketing scholars.

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Start Your Journey to the Top of Your Field

Small class sizes. A great faculty-to-doctoral-student ratio. Incredible research resources. A stellar track record. And you.

Contact us with any questions , or if you're ready to apply to the Eller Doctoral Program in Marketing, just click below. We look forward to making breakthroughs together.

PhD in Marketing

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Students in Isenberg’s PhD program in marketing uncover insights that can be used to improve marketing practice and/or improve customer experiences.

From unearthing the tactics that drive consumer behavior to understanding the implications of a company’s social media presence to determining how a public policy influences various stakeholders, students gain knowledge that increases understanding of the marketplace.

Message from the Coordinator

Isenberg’s marketing PhD students are immersed in a full-time program designed to develop them as researchers and teachers and to place them in select marketing departments around the world.  We provide an apprenticeship to our students, involving them in research from the earliest days of their program.  Our faculty are focused on understanding consumer and corporate behavior . We have experts on a range of topics including financial well-being , services marketing , sales channels , diversity and culture , consumer well-being , social media marketing , experience design , innovation , and branding .

We support our students by offering:

• Close interactions with faculty — the marketing department provides a highly collegial atmosphere where students work with faculty to develop ideas.
• Cross-disciplinary training — students have access to the many outstanding departments at Isenberg and across the university, taking much of their coursework from experts in complementary fields.
• Dual focus on research and teaching —students receive training in how to conduct high-level research and gain teaching experience through leading classes and engaging with faculty mentors. 

We welcome applicants who are inquisitive, ambitious, and determined.

Matt Thomson Professor of Marketing

Isenberg’s PhD in marketing is a full-time, residential program designed to generate productive scholars and strong teachers. Students receive broad training in research methods and marketing theory. The flexible program lets students select their coursework to suit their research interests and real-world teaching opportunities ensure graduates smoothly transition into academic careers.

Recent marketing faculty publications have investigated myriad topics (see our Google Scholar Profile ):

• Repair and Consumption
• Consumer Impatience and Service Failures
• Protective Messaging
• Brand Relationships

Students generally complete a PhD in marketing within 4-5 years. Students must take 48 hours of coursework, including marketing theory, statistics and research methods. Students complete an independent research project during their first two summers, and must pass a comprehensive exam. Students teach for three years at Isenberg and research, write and defend a dissertation. 

Sample of our required marketing courses:

• Research Methods I
• Multivariate Statistics
• Marketing Management
• Consumer Behavior
• Applied Marketing Research in Sales Management
• Theory and Science in Marketing

YEAR 1: Coursework, literature exam (June), summer paper (August).

YEAR 2:  Coursework, summer paper (August).

YEAR 3: Development of dissertation proposal; Teaching

YEAR 4-5: Dissertation research; Teaching

Marketing Doctoral Candidates

Quantitative Marketing

The PhD degree in Marketing is a research degree that prepares students for academic positions at top research universities. Students can specialize in either the behavioral (psychology-based) or quantitative (economics, statistics and machine learning-based) approaches to marketing. Students interested in the psychological aspects of consumer behavior--how consumers make decisions, how they react to marketing stimuli--choose the consumer behavior track. Students with a quantitative background, who are interested in theoretical or empirical analysis of applied marketing problems choose the quantitative marketing track.

The marketing faculty at Yale is an ideal blend of junior and senior faculty whose research interests span both the quantitative and behavioral areas. They are all productive researchers who are highly regarded in the academic marketing community. Professor K. Sudhir is currently the Editor-in-Chief at Marketing Science.  All of the senior faculty-- Ravi Dhar Shane Frederick, Nathan Novemsky, Jiwoong Shin, and Gal Zauberman are in leadership positions as Associate Editors or members of the editorial boards of the leading marketing journals.  Each of the faculty members—both junior and senior-- works actively with doctoral students.

Apart from the faculty in the marketing area, a doctoral student can draw on the expertise of other faculty members at Yale. There are several faculty members both in the School of Management as well as in the Economics/Statistics/Computer Science and Psychology departments at Yale who are interested in marketing-related issues. Several of these faculty members have worked with marketing faculty and doctoral students either at Yale or at other universities. A selective list of such faculty members is provided on the faculty page.

The Yale Center for Customer Insights and the China India Insights program provide unparalleled access to companies within the United States and across emerging markets both as sources of data and sites for field experimentation. This has augmented the research opportunities for both quantitative and behavioral doctoral students.

The Ph.D. program is highly selective. We admit 1-2 of the most promising students annually in each of the behavioral and quantitative tracks from an impressive pool of applicants. The average percentile score on the GMAT for admitted students over the last five years is in the high nineties. We look for a combination of an excellent academic record and good oral and written communication skills in our students. The academic backgrounds of admitted students typically are in the behavioral sciences, business, economics, statistics, computer science, mathematics, engineering, or the liberal arts. We do not require graduate degrees for admission to the doctoral program.

While we are extremely selective at the time of admission, we are very supportive of our admitted students in order to maximize their potential to become successful researchers. Every admitted student is guaranteed full financial aid (subject to satisfactory performance in the program) for five years. By deliberately keeping the size of the program small, we are able to assure every student in the program ample opportunities to interact with multiple faculty members during their doctoral studies. The track record of our young doctoral program is short, but impressive. For more details, see Program Design and Recent Graduates and Students.

If you have further questions regarding the Ph.D. program in Marketing, please contact Professor Subrata Sen at [email protected] .

Smart. Open. Grounded. Inventive. Read our Ideas Made to Matter.

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Bring a business perspective to your technical and quantitative expertise with a bachelor’s degree in management, business analytics, or finance.

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Marketing addresses problems that organizations face in seeking to provide products and services that satisfy customers' demands. Students are expected to acquire a solid grasp of behavior and management science theory and method through their coursework. Relevant disciplines include behavioral science, economics, operations research, and statistics. Through workshops, seminars, and applied and theoretical research with faculty, candidates gain experience that is the prerequisite for independent work.

PhD candidates work alongside MIT Sloan's world-renowned marketing faculty. The pioneering research of MIT Sloan faculty in building and implementing marketing models and decision-support systems has enhanced new product development for decades. Other award-winning research projects focus on customer satisfaction and the psychological underpinnings of economic and consumer behavior.

Marketing Faculty

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Marketing Graduates

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UCLA Anderson Ph.D. program

Where Brilliant Minds Break Through

Professor Chris Tang, prolific researcher in Management and Operations, with Rob Richmond, researcher in foreign currency investment.

Welcome to UCLA Anderson’s Doctoral Program — the first step in pursuing an academic career in management.

From the dean of our program.

"On behalf of our faculty, thank you for visiting the UCLA Anderson Ph.D. program! If you're serious about advancing our understanding of business disciplines through rigorous research, I invite you to explore everything our Ph.D. program has to offer. You'll have the opportunity to train with world-renowned scholars and alongside the next generation of researchers. In that pursuit, you will have UCLA's resources and strengths as a world-class research institution available to you."

Join us as we expand the boundaries of business knowledge. Apply to become one of tomorrow's leading scholars today.

Professor Stephen Spiller Associate Dean and Director Ph.D. Program UCLA Anderson School of Management

World-Class Faculty

Meet The Students

Graduate success stories.

Kevin Huang ('22) Assistant Professor, CUHK-Shenzhen

Noncompliance with SEC Regulations: Evidence from Timely Loan Disclosures

Jon Bogard ('22) Assistant Professor, Washington University in St. Louis

Target, distance, and valence: Unpacking the effects of normative feedback

Nur Kaynar Keles ('22) Assistant Professor, Cornell

Discovering Causal Models with Optimization: Confounders, Cycles, and Feature Selection

Geoff Zheng ('20) Assistant Professor NYU Shanghai

Growth Options, Incentives, and Pay for Performance: Theory and Evidence

Sebastian Ottinger ('21) Assistant Professor CERGE-EI

The Political Economy of Propaganda: Evidence from US Newspapers

Daniel Walters  ('17) Assistant Professor INSEAD

Investor memory of past performance is positively biased and predicts overconfidence

Marissa Sharif (’17) Assistant Professor of Marketing at the Wharton School

The Effect of Categorization on Goal Progress Perceptions and Motivation

Marco Testoni  ('19) Assistant Professor Tilburg University

The market value spillovers of technological acquisitions: Evidence from patent-text analysis

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PhD in Marketing

Consumer behavior theory meet advanced marketing practice, marketing curriculum timeline, faculty and published work, emory marketing analytics center.

Marketing Faculty

Michelle Andrews

Douglas Bowman

Ryan Hamilton

Edgar Leonard

Michael Lewis

Daniel McCarthy

David Schweidel

Jagdish N. Sheth

Morgan Ward

Marketing phd students.

Da Young Kim

Kyeongbin Kim

Youshin Kwak

Felix Nguyen

Yeohong Yoon

Hanyu Zhang

Recent news.

AI Art: What Should Fair Compensation Look Like?

“What Happens When TikTok Is Your Marketing Department,” The New York Times

“The $10 Bag of Chex Mix That Triggered Airport-Snack Pricing Outrage,” The Wall Street Journal

“Look at your startup’s CAC to decide if you should launch another product,” TechCrunch

Goizueta Effect Podcast: Say Goodbye to Busy, Hello to Balance This New Year

“Gen Z doesn’t care about sports. That’s part of a bigger problem.” USA Today

“Shoppers turn to AI to help with Christmas gift lists,” Good Morning America

“The Dodgers gave Shohei Ohtani $700 million to hit and pitch — but also because he can sell,” AP News

“Stuck on holiday gifts? What happened when I used AI to help with Christmas shopping,” USA Today

“Why every day is now Black Friday,” Fast Company

“New Study Helps CMOs Understand How Marketplace DE&I Efforts Can Drive Business Growth,” Forbes

“Starting holiday shopping early? Use Amazon’s Buy with Prime to score benefits,” USA TODAY

Pursuing a phd in marketing.

Marketing PhD Program

Marketing is an interdisciplinary field that examines the interactions of consumers and businesses in the marketplace. Academic research in marketing draws upon theories and methodology from a wide variety of fields, including psychology, sociology, mathematics, statistics, and economics. Faculty members in Marshall’s marketing department represent numerous theoretical backgrounds and substantive interests. As mentors, they encourage students to identify their own interests and develop the analytic and methodological skills to pursue their own research questions.

• APPLY TODAY
• ADMISSIONS EVENTS

CONCENTRATIONS

Quantitative marketing.

This area of marketing shares theories and methodologies with economics, mathematics, and statistics. Faculty advising students in this area are experts in a variety of topics such as

• Applications of artificial intelligence in marketing
• Understanding how businesses manage social interactions
• The impact of digital platforms on different industries
• Social networks and network structures in markets
• Strategic pricing decisions
• Distribution-channel strategies
• Innovation and product growth
• Global markets

Consumer Psychology

This area of marketing shares theories and methodologies with social and cognitive psychology and behavioral economics. Faculty advising students in this area are experts in a variety of topics such as

• Status and luxury goods
• Branding and consumers’ attachments to brands
• Consumers’ strategies to maintain a positive self-evaluations
• Emotions and their effects on consumers’ valuations of products
• How the use of technology affects consumers’ enjoyment and memories of experiences
• Consumers' responses to service and product failure
• Budgeting and saving decisions
• Consumer Creativity

Developing Marketing Scholars

The aim of the PhD program in marketing at USC is to develop outstanding researchers and prepare them for productive careers in academia. During their studies, students will transition from consumers of knowledge to producers and disseminators of knowledge.

Marshall’s PhD program in marketing is highly selective. The small size of the program allows for close collaborations between students and faculty and for students to tailor their program of study to fit their background and research interests.

From the beginning of the program, students have the opportunity to engage in different research projects and receive guidance and mentorship from faculty experts. Students are strongly encouraged to develop their own research program and have the freedom to pursue their own ideas.

Faculty members are experts in their areas and are highly committed to the training and guidance of PhD students.

Faculty Coordinator: Gülden Ülkümen, Professor of Marketing

REQUIREMENTS

During their first two years in the program, students are required to complete a series of classes in marketing as well as in other departments in Marshall and USC at large.

Within marketing, PhD students complete four marketing seminars (two in quantitative marketing and strategy, two in consumer behavior). These seminars cover the key areas of academic marketing research and provide students a broad perspective of the field of marketing.

Fall Semester — Even Years

MKT 613: Marketing Models in Consumer and Business-to-Business Markets

Spring Semester - Odd Years

MKT 616: Consumer Behavior Theory and Research

Fall Semester - Odd Years

MKT 615 Strategic and Marketing Mix Models

Spring Semester - Even Years

MKT 618: Consumer Behavior and Decision Making

In addition, students take classes in other departments in the business school (e.g., Management and Organizational Behavior, Data Science), as well as in departments across campus (e.g., economics, psychology, statistics, computer science).

First Year Summer Research Paper

The first year paper allows students to develop their own research interest and to demonstrate their research potential. Students develop an original research question and provide initial tests of their predictions. A faculty mentor and other marketing faculty form the first year research paper committee that guides the student’s process.

Qualifying Exam

Following the spring semester of their second year, students will take part in a qualifying exam that leads to the assessment of whether the student is ready for ascension to candidacy. The topics pursued in the qualifying exam often evolve into a substantial portion of the student’s dissertation. A faculty mentor and other faculty members from marketing and from outside the department form the qualifying exam committee that guides the student’s process.

After passing the qualifying exam, students are admitted to PhD candidacy and pursue their research, culminating in their dissertation.

Research Mentorship

Students work with different research mentors over the course of the program. In the first two years, students work with different faculty member each semester, in order to expose students to different researchers and research approaches. By the end of year two, students should have identified a primary research mentor who will guide them until completion of the dissertation, i.e., their faculty advisor.

Year 1: In year 1, the research mentor aims to advise the student with their courses, studies, and overall strategies in the program. Students may assist with a faculty research project if it offers a good learning experience and does not interfere with classes and other program requirements. In some cases, the relationship may involve the student working on their own research project, in which case the research mentor serves as an advisor. Further, the research mentor may be involved in guiding the development of the first-year paper.

Year 2: In year 2, the student should gain further research skills by assisting the faculty mentor with a research project that offers a good learning experience. Activities may include data collection, data cleaning, data organizing, coding, and estimation for empirical projects, and checking models and proofs for theoretical projects. In some cases, the relationship may involve the student working on their own research project, in which case the research mentor serves as an advisor. Further, the research mentor advises the student in developing the second-year paper.

Year 3: In year 3, the student will continue to gain research skills by working on research projects from previous years that should involve different faculty. If not yet done, the student will start developing their own research projects and agenda. The research mentor will primarily serve as an advisor.

Year 4: In year 4, the student will continue to improve their research skills, advancing research projects from previous years, and start new ones. The research mentor will continue to serve as an advisor.

Year 5: In year 5, the research mentor serves to advise the student on completion of the dissertation. In most cases, the advisor will serve as the student’s dissertation chair.

You will work hands-on in a thriving research culture with constant exposure to new and important ideas. Marshall is ranked 5th in the world in research for the years 2018–2022 by the UT-Dallas Research Rankings.

Our faculty regularly publish in the field’s top journals, such as:

• Journal of Marketing
• Journal of Marketing Research
• Journal of Consumer Research
• Marketing Science
• Management Science

Our faculty also continuously publish in the premiere journals of related disciplines

• American Economic Review
• Journal of Personality and Social Psychology
• Journal of experimental Psychology: General
• Psychological Science
• The Rand Journal of Economics

Selective List of Journal Publications With Students

From the very beginning of the program, students collaborate with faculty on research projects with the goal of producing research that will be published in the top journals. Below, please find a selection of recent articles that resulted from these collaborations. * denote current or former PhD students.

Ceylan*, Gizem, Kristin Diehl, and Wendy Wood (forthcoming), “To Imagine or Not to Imagine: A Meta-Analysis Investigating the Effectiveness of Mental Simulation of Positive Experiences on Behavior,” Journal of Marketing .

Ceylan*, Gizem, Kristin Diehl, and Davide Proserpio (forthcoming), “Words Meet Photos: When and Why Visual Content Increases Review Helpfulness,” Journal of Marketing Research .

Chandrasekaran*, Deepa, Gerard J. Tellis and Gareth James (2022), “Leapfrogging, Cannibalization, and Survival during Disruptive Technological Change: The Critical Role of Rate of Disengagement,” Journal of Marketing.

D’Angelo*, Jennifer K., Kristin Diehl, and Lisa A. Cavanaugh. "Lead by Example? Custom-Made Examples Created by Close Others Lead Consumers to Make Dissimilar Choices." Journal of Consumer Research 46, no. 4 (2019): 750-773.

Donovan*, Leigh Anne and Priester, Joseph (2020). Exploring the psychological processes that underlie interpersonal forgiveness: Replication and extension of the model of motivated interpersonal forgiveness. Frontiers in Psychology.

Donovan*, Leigh Anne Novak, and Joseph R. Priester. "Exploring the psychological processes underlying interpersonal forgiveness: The superiority of motivated reasoning over empathy." Journal of Experimental Social Psychology 71 (2017): 16-30.

Dukes, Anthony and Yi Zhu* (2019) “Why Customer Service Frustrates Consumers: Exploiting Hassel Costs by a Tiered Customer Service Organization,” Marketing Science, 38(3): 500-515.

Hong*, Jihoon, Max Wei and Gerard J. Tellis (2022), “Machine Learning for Creativity: How Similarity Networks Can Identify Successful Projects in Crowdfunding,” Journal of Marketing .

Jayarajan*, Dinakar, S. Siddarth, and Jorge Silva-Risso. "Cannibalization vs. competition: An empirical study of the impact of product durability on automobile demand." International Journal of Research in Marketing 35, no. 4 (2018): 641-660.

Paulson*, Courtney, Lan Luo, and Gareth M. James. "Efficient large-scale internet media selection optimization for online display advertising." Journal of Marketing Research 55, no. 4 (2018): 489-506.

Pei*, Amy, and Dina Mayzlin (2021), "Influencing the Influencers." Marketing Science, forthcoming.

Proserpio, Davide, Isamar Troncoso*, and Francesca Valsesia* (2021) "Does gender matter? The effect of management responses on reviewing behavior." Marketing Science, Forthcoming.

Gerard J. Tellis, Ashish Sood, Nitish Sood, Sajeev Nair* (2023), “Lockdown Without Loss? A Natural Experiment of Net Payoffs from to Covid COVID-19,” Journal of Public Policy and Marketing .

Troncoso*, Isamar and Lan Luo (2023), “Look the Part? The Role of Profile Pictures in Online Labor Marketplace,” Marketing Science .

Valsesia*, Francesca and Kristin Diehl (2022), “Let Me Show You What I Did Versus What I Have: Sharing Experiential Versus Material Purchases Alters Authenticity and Liking of Social Media Users,” Journal of Consumer Research¸ Volume 49, October, p. 430-449.

Tellis, Gerard J., Deborah J. MacInnis, Seshadri Tirunillai*, and Yanwei Zhang*. "What drives virality (sharing) of online digital content? The critical role of information, emotion, and brand prominence." Journal of Marketing 83, no. 4 (2019): 1-20.

Valsesia*, Francesca, Kristin Diehl, and Joseph C. Nunes (2017), “Based on a True Story: Making People Believe the Unbelievable,” Journal of Experimental Social Psychology, 71, 105-110

Valsesia*, Francesca, Joseph C. Nunes, and Andrea Ordanini (2021), “I Am Not Talking to You: Partitioning an Audience in an Attempt to Solve the Self-Promotion Dilemma,” Organizational Behavior and Human Decision Processes, 165, 76-89.

Valsesia*, Francesca, Davide Proserpio, and Joseph C. Nunes. "The Positive Effect of Not Following Others on Social Media." Journal of Marketing Research (2020): 0022243720915467.

Xu*, Zibin, Yi Zhu and Shantanu Dutta (Forthcoming), “Platform Screening Strategies And The Role of Niche Sellers on Service Provision”, International Journal of Research in Marketing

Xu*, Zibin and Anthony Dukes, (2021) “Personalization, Customer Data Aggregation, and the Role of List Price,” Management Science, forthcoming.

Xu*, Zibin, and Anthony Dukes. "Product line design under preference uncertainty using aggregate consumer data." Marketing Science 38, no. 4 (2019): 669-689.

Zhang*, Mengxia and Lan Luo (2023), “Can Consumer Posted Photos Serve as a Leading Indicator of Restaurant Survival? Evidence from Yelp,” Management Science , Vol. 69, No. 1, 25–50

Zhu*, Yi and Anthony Dukes (2017), “Prominent Attributes under Limited Attention,” Marketing Science, 36(5): 683-698.

Faculty Honors

The research of our faculty has been recognized repeatedly as innovative and highly impactful. Faculty members have been named fellows in the field’s leading professional organizations.

• American Marketing Association IO Lifetime Achievement Award
• Vijay Mahajan Lifetime Contribution to Marketing Strategy Award
• Alpha Kappa Psi Award
• Harold H. Maynard Award
• William F. O’Dell Award
• Donald R. Lehmann Award
• John D.C. Little Award
• INFORMS Society for Marketing Science Long-term Impact Award
• Fellow of INFORMS Society for Marketing Science
• Fellow of American Marketing Association
• Fellow of Association of Consumer Research
• Fellow of Society of Consumer Psychology

Proven Thought Leaders

Our faculty have a substantial role in shaping the discipline through their positions as editors, associate editors and editorial board members of:

• Journal of Consumer Psychology

Our faculty also include former presidents of major professional organizations, such as the Association for Consumer Research, the Association for Consumer Psychology, and INFORMS Society of Marketing Science (ISMS).

Program Culture

The culture of the program is research focused, collegial, supportive, and highly interactive. PhD students are “junior colleagues” encouraged to participate in academic research with faculty from the very beginning. The low PhD student/faculty ratio coupled with the marketing faculty’s “open door” policy promotes frequent and meaningful interactions between faculty and students about research, careers and teaching. Students also serve as colleagues and mentors to each other and often develop papers together.

Research Environment Faculty and students attend weekly scholarly presentations from invited faculty from around the world. In addition internal brown bag seminars and reading groups allow students and faculty to exchange ideas and receive feedback on research topics.

Student Background Our students come from all of over the world. They have strong academic backgrounds and bring with them a variety of experiences prior to joining the program.

Awards Marketing Ph.D. students have contributed to the field by publishing in leading journals and winning numerous prestigious research awards, including the SCP Sheth Award and the William O’Dell Award for long term contributions to marketing for articles published in the Journal of Marketing Research. Students have been recipients of INFORMS Society for Marketing Science (ISMS) Doctoral Dissertation Competition Award, finalists for the John D. Little Award for best paper in Marketing Science, and early career achievement award in marketing. Student research proposals have been funded by the Marketing Science Institute (MSI) and the Institute for The Study of Business Markets (ISBM).

PHD STUDENTS

Stephan (steve) carney.

• PhD Student in Marketing

Maansi Dalmia

Aparna jayaram, soohyun kim.

Our PhD graduates contribute to marketing research and practice throughout the world. We have a long history of mentoring PhD students who are on the faculty of top universities around the world.

Recent Placements (2023-2019)

Elisa Solinas (2023) Assistant Professor, IE, Spain

Wensi Zhang (2023) Assistant Professor, University of Texas at Dallas, USA

Gizem Ceylan (2022) Postdoctoral Researcher, Yale University

Ilya Lukibanov (2022) Data Scientist, AXS, USA

Sajeev Nair (2022) Assistant Professor, University of Kansas, USA

Isamar Troncoso (2022) Assistant Professor, Harvard Business School, USA

Chaumanix Dutton (2021) Assistant Professor, Arizona State University, USA

Jihoon Hong (2021) Assistant Professor, Arizona State University, USA

Mengxia Zhang (2021) Assistant Professor, Ivey Business School, Western University, Canada

Jennifer D'Angelo (2020) Assistant Professor, TCU, USA

Amy Pei (2020) Assistant Professor, Northeastern University, USA

Yao Yao (2019) Assistant Professor, San Diego State University, USA

APPLYING TO THE PhD PROGRAM

Dates + deadlines.

December 15, 2023: Application Deadline - Accounting, Data Sciences & Operations, and Management & Organization* 

January 15, 2024: Application Deadline - Finance & Business Economics and Marketing 

The link to the PhD Program application is available on the Admissions page and the next opportunity to apply is for Fall 2024 admission. Late applications may or may not be considered at the discretion of the admissions committee. 

Admissions decisions are made from mid-February to mid-April. You will be notified by email when a decision has been made.

ADMISSIONS CONTACT

Ph.D. Program USC Marshall School of Business 3670 Trousdale Parkway, BRI 306 Los Angeles, California 90089-0809 EMAIL

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Stay Informed + Stay Connected

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Wharton’s Marketing faculty, the most published and cited in the world, are leaders in developing new knowledge in marketing and related core disciplines.

The Wharton doctoral program offers students an unmatched interdisciplinary environment within which to generate creative ideas and hypotheses and to develop the analytic skills to evaluate them.

Faculty members are active in diverse research areas that connect to initiatives and centers both within Wharton more broadly, and other departments within the university. Recent research topics include such areas as: cognitive processes of consumers; consumer preference measurement; marketing decision support systems; design and adoption of new products and services; and social media and consumer inter-dependencies.

The Marketing Program requires students to have a basic knowledge of various business areas, computer programming, calculus, and matrix algebra.

For information on courses and sample plans of study, please visit the University Graduate Catalog .

For more information about the Joint Doctoral Degree in Marketing and Psychology:  https://marketing.wharton.upenn.edu/joint-doctoral-degree-in-marketing-and-psychology/

Get the Details.

Visit the Marketing website for details on program requirements and courses. Read faculty and student research and bios to see what you can do with a Marketing PhD.

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PhD Programs in Marketing

The AMA helps potential doctoral students find the right program for them by maintaining a global list of PhD and DBA-granting institutions that offer the opportunity to specialize in marketing. If you would like your institution added to the list below, please email [email protected].

Current doctoral students may find helpful resources via the AMA DocSIG and PhD students who are going on the market should check out the AMA Transitions Guide or learn about Academic Placement at the Summer Academic Conference .

• ​Chinese University of Hong Kong  
• City University of Hong Kong 
• Hong Kong University of Science and Technology 
• Indian Institute of Management, Ahmedabad
• JK Business School
• Lingnan University​​
• Management Development Institute  
• Nanyang Technological University ​
• National University of Singapore  
• Aston Business School
• Athens University of Economics & Business  
• Bilkent University 
• Bocconi University  
• Boğaziçi University
• Cardiff University  
• City, University London  
• Copenhagen Business School
• Cranfield University  
• Erasmus Research Institute of Management  
• ESSEC Business School
• Frankfurt School of Finance & Management  
• Goethe-Universitaet Frankfurt  
• Grenoble Ecole de Management  
• HEC Paris  
• Hanken School of Economics  
• INSEAD 
• ICTE Business School  
• Kingston University  
• Koc University  
• Lancaster University  
• Loughborough University 
• Lausanne University  
• London Busines s School  
• Maastricht University  
• Manchester Business School  
• Nottingham University  
• Tilburg University  
• Umea University  
• University of Bradford
• University College Dublin 
• University of Cologne​
• University of Exeter  
• University of Glasgow  
• University of Grenoble  
• University of Groningen
• University of Guelph  
• University of Liverpool  
• University of Mannheim
• University of Muenster
• University of Navarra, IESE  
• University of St. Gallen 
• University of Southern Denmark  
• University of Stirling​
• University of Strathclyde 
• University of Valencia  
• VU University Amsterdam 
• Wilfrid Laurier University 
• Warwick Business School 
• Yeditepe University
• Carleton University  
• Concordia University 
• HEC Montréal  
• Laval University  
• McGill University
• McMaster University  
• Queen’s University
• Simon Fraser University 
• University of Alberta 
• University of British Columbia 
• University of Calgary
• University of Manitoba​
• University of Toronto  
• Western University  
• York University ​

Australia and New Zealand

• Bond University 
• Deakin University
• Griffith University​ 
• La Trobe University  
• Macquarie Graduate School of Management 
• Melbourne Business School  
• Monash University 
• Queensland University of Technology 
• Royal Melbourne Institute of Technology 
• University of Adelaide 
• University of Ballarat 
• University of Canterbury​
• University of Melbourne 
• University of Newcastle 
• University of New South Wales  
• University of Otago 
• University of South Australia  
• University of Sydney 
• University of Technology, Sydney  
• University of Western Australia 
• University of Wollongong

United States of America

• Arizona State University  
• Bentley University  
• Boston University 
• Carnegie Mellon University 
• City University of New York (Baruch College) 
• Cleveland State University 
• Cornell University 
• Columbia University  
• Drexel University  
• Duke University  
• Emory University  
• Florida Atlantic University  
• Florida International University 
• Florida State University
• Fordham University  
• George Washington University 
• Georgia Institute of Technology  
• Georgia State University 
• Grand Canyon University  
• Harvard University  
• Indiana University  
• Iowa State University  
• Kennesaw University 
• Kent State University  
• Louisiana State University
• Louisiana Tech University  
• Massachusetts Institute of Technology  
• Michigan State University  
• Mississippi State University 
• Morgan State University 
• New Mexico State University 
• New York University  
• Northwestern University  
• The Ohio State University 
• Oklahoma State University  
• Old Dominion University
• Pace University  
• Pennsylvania State University  
• Purdue University  
• Rutgers University  
• Saint Louis University 
• Southern Illinois University  
• Stanford University  
• State University of New York, ​Binghamton  
• Syracuse University 
• Temple University  
• Texas A & M University  
• Texas Tech University 
• University of Alabama 
• University of Arizona  
• University of Arkansas 
• University at Buffalo  
• University of California, Berkeley  
• University of California, Irvine  
• University of California, Los Angeles
• University of California, Riverside
• University of California, San Diego  
• University of Central Florida 
• University of Chicago 
• University of Cincinnati 
• University of Colorado at Boulder  
• University of Connecticut  
• University of Florida  
• University of Georgia 
• University of Hawaii at Manoa  
• University of Houston  
• University of Illinois at Urbana Champaign 
• University of Illinois at Chicago 
• University of Iowa  
• University of Kansas 
• University of Kentucky 
• University of Maryland  
• University of Massachusetts – Amherst
• University of Massachusetts – Lowell  
• University of Memphis  
• University of Miami 
• University of Michigan  
• University of Minnesota  
• University of Mississippi  
• University of Missouri 
• University of Nebraska-Lincoln  
• University of North Carolina 
• University of North Texas 
• University of Oklahoma 
• University of Oregon  
• University of Pennsylvania  
• University of Pittsburgh 
• University of Rhode Island 
• University of Rochester  
• University of South Carolina  
• University of Southern California  
• University of South Florida  
• University of Tennessee 
• University of Texas – Arlington 
• University of Texas at Austin – Marketing 
• University of Texas – Dallas 
• University of Texas – El Paso​
• University of Texas – Rio Grande Valley  
• University of Texas – San Antonio 
• University of Utah  
• University of Virginia 
• University of Washington  
• University of Wisconsin-Madison 
• University of Wisconsin-Milwaukee 
• University of Wyoming  
• Vanderbilt University 
• Virginia Polytechnic Institute and State University  
• Washington State University  
• Washington University in St. Louis  
• West Virginia University 
• Yale University  
• Wayne State University  ​​​

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Management (Marketing) PhD

School of management, program description.

Built on a foundation of excellence, the Management PhD program will provide the training education and skills you need to launch a successful academic career. Choose from six majors: accounting, finance, management science and systems, marketing, operations management and strategy, or organization and human resources.

School of Management Office of Strategic Marketing and Enrollment Management 150 Jacobs Management Center Buffalo, NY 14260 Contact Admissions

Instruction Method

• In Person   (100 percent of courses offered in person)

Full/Part Time Options

Credits required, time-to-degree.

• 3 to 5+ Years

Application Fee

This program is officially registered with the New York State Education Department (SED).

Online programs/courses may require students to come to campus on occasion. Time-to-degree and number of credit hours may vary based on full/part time status, degree, track and/or certification option chosen. Time-to-degree is based on calendar year(s). Contact the department for details.

• Harvard Business School →
• Doctoral Programs →

PhD Programs

• Accounting & Management
• Business Economics
• Health Policy (Management)
• Organizational Behavior
• Technology & Operations Management

Students in our PhD programs are encouraged from day one to think of this experience as their first job in business academia—a training ground for a challenging and rewarding career generating rigorous, relevant research that influences practice.

Our doctoral students work with faculty and access resources throughout HBS and Harvard University. The PhD program curriculum requires coursework at HBS and other Harvard discipline departments, and with HBS and Harvard faculty on advisory committees. Faculty throughout Harvard guide the programs through their participation on advisory committees.

How do I know which program is right for me?

There are many paths, but we are one HBS. Our PhD students draw on diverse personal and professional backgrounds to pursue an ever-expanding range of research topics. Explore more here about each program’s requirements & curriculum, read student profiles for each discipline as well as student research , and placement information.

The PhD in Business Administration grounds students in the disciplinary theories and research methods that form the foundation of an academic career. Jointly administered by HBS and GSAS, the program has five areas of study: Accounting and Management , Management , Marketing , Strategy , and Technology and Operations Management . All areas of study involve roughly two years of coursework culminating in a field exam. The remaining years of the program are spent conducting independent research, working on co-authored publications, and writing the dissertation. Students join these programs from a wide range of backgrounds, from consulting to engineering. Many applicants possess liberal arts degrees, as there is not a requirement to possess a business degree before joining the program

The PhD in Business Economics provides students the opportunity to study in both Harvard’s world-class Economics Department and Harvard Business School. Throughout the program, coursework includes exploration of microeconomic theory, macroeconomic theory, probability and statistics, and econometrics. While some students join the Business Economics program directly from undergraduate or masters programs, others have worked in economic consulting firms or as research assistants at universities or intergovernmental organizations.

The PhD program in Health Policy (Management) is rooted in data-driven research on the managerial, operational, and strategic issues facing a wide range of organizations. Coursework includes the study of microeconomic theory, management, research methods, and statistics. The backgrounds of students in this program are quite varied, with some coming from public health or the healthcare industry, while others arrive at the program with a background in disciplinary research

The PhD program in Organizational Behavior offers two tracks: either a micro or macro approach. In the micro track, students focus on the study of interpersonal relationships within organizations and the effects that groups have on individuals. Students in the macro track use sociological methods to examine organizations, groups, and markets as a whole, including topics such as the influence of individuals on organizational change, or the relationship between social missions and financial objectives. Jointly administered by HBS and GSAS, the program includes core disciplinary training in sociology or psychology, as well as additional coursework in organizational behavior.

Accounting & Management  

Business economics  , health policy (management)  , management  , marketing  , organizational behavior  , strategy  , technology & operations management  .

Open any basic Marketing textbook, and you will notice that the material is organized around the ingredients of the “Marketing Mix”, or the 4Ps – the Product , its Price , the Place (channels of distribution) and Promotion . This organizing framework was invented at the University of Minnesota, by then doctoral student Gene McCarthy in the 1960s, which is roughly when the first behavioral lab featuring a one-way mirror was built in a Business School, at the University of Minnesota!

About the Program

Welcome Video

Learn about unique aspects of the Carlson School's Marketing PhD program in this welcome introduction from Professor Akshay Rao, the General Mills Chair in Marketing and Marketing PhD Coordinator.

The scholarly reputation of the department has historically been among the highest in the discipline. 

The nationally-renowned marketing faculty represents a diverse set of research interests ranging from consumer behavior, quantitative modeling to marketing strategy.

The program is structured flexibly. You'll develop an individualized program of study with a common orientation regarding methods and issues. There are also opportunities for specialized study in either a behavioral or quantitative track.

You'll develop conceptual, analytical, and research skills that are blended with knowledge of marketing phenomena through structured courses, doctoral seminars, and individual projects in marketing and related social sciences.

Get to know current students in the PhD Marketing program. 

Learn about their educational background, expertise, and research interests. 

Institute for Research in Marketing

The Institute for Research in Marketing (IRM) connects you to the local business community, and provides access to data and funding opportunities for your research. 

One of the oldest Marketing PhD programs in the country, our alums have gone on to distinguished academic careers at various illustrious Business schools. Several have served as editors of top-flight Marketing journals, and have published highly impactful research in the finest journals in the field. 

Our PhD program is key to the research enterprise in the department, because students learn from our faculty, contribute to their research program, and go on to become ambassadors of our research tradition.

Alumni Perspectives

Raghunath Singh Rao

"It has been over 15 years since I graduated from Carlson’s Marketing PhD Program. However, the memory of the time spent there and the intellectual joy of being surrounded by some of the finest minds is still very vivid. I got the best training you can hope for (my Microeconomics professor, Leo Hurwicz, turned out to be a Nobel Prize winner!) through rigorous coursework in Economics, Statistics, and, of course, from the enormously talented marketing faculty at Carlson. The marketing faculty at Carlson was eclectic, productive, and very supportive of Ph.D. students. Their doors were always open for us, and they treated us more like colleagues than students: I have formed life-long bonds with Carlson faculty and my peers, published with them, and continue working with many of them. It remains an inspirational place with warmth and extraordinary intellectual vibrancy. Carlson School at the University of Minnesota is the best place in the world to get your PhD, and I feel fortunate to have spent my PhD journey there!”

Professor, Director PhD Program in Marketing McCombs School of Business at The University of Texas at Austin 512-232-3748 

More about Raghu Rao

Lan Nguyen Chaplin

"The training I received in the Ph.D. program at the Carlson School of Management laid the foundation for me to conduct rigorous research while also honoring my values like making time for family, kindness and generosity . The faculty challenged me in ways I didn’t even think was possible but I always felt supported because they mentored with kindness and were very generous when it came to sharing their time, expertise and network. After 20 years as a professor, I can still say that some of my proudest discoveries of who I am and what I’m capable of are from when I was a doctoral student. That’s how much of an impact the marketing faculty had on me personally and professionally."

Professor, Department of Integrated Marketing Communications Northwestern University

More about Lan Nguyen Chaplin

Maria Rodas

“My experience at the Carlson School of Management was transformative. The program honed my ability to critically evaluate and create knowledge, a skill I value immensely. The relationships I forged with esteemed scholars in the field were invaluable, shaping my research approach and influencing my career. Carlson's rigor and mentorship continue to enrich my contributions to marketing research.”

Assistant Professor of Marketing Gies College of Business, University of Illinois at Urbana-Champaign

More about Maria Rodas

Get in touch

PhD Coordinator

612-624-8049 | [email protected]

Department Chair

612-625-8331 | [email protected]

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PhD in Management

Marketing - PhD in Management

Areas of specialisation.

• Accounting and Control
• Decision Sciences
• Entrepreneurship
• Organisational Behaviour
• Technology and Operations Management

INSEAD Doctoral Courses

• Core Courses
• Advanced Courses
• Admissions and Financing
• View PhD Student Profiles

2025 Intake

September 2024

Marketing – PhD specialisation

Marketing is one of a business school's broadest and most encompassing areas. It involves a deep understanding of how consumers and firms interact several dimensions in the market. Marketing consists in developing a deep understanding of the buyer or consumer and covers the decision domains of designing and delivering products and services, pricing, distributing, and promoting (both personal--sales force management--and impersonal--mass communications, such as advertising or marketing through the internet), based on this understanding. Marketing also covers the strategic domain of resource allocation among product/market combinations.

Broadly defined, here are some of the research interests in the Marketing area: branding, B2B marketing, consumer behaviour, customer relationship management, customer/behavioural decision making, customer centricity, distribution channels, e-business, forecasting, innovation, international marketing, advertising, new product development, pharmaceutical marketing, pricing, promotion, retailing, sales force management, service management, strategic marketing and transaction cost analysis. 

To cover such a broad area, the Marketing area in the INSEAD PhD draws from several disciplines, including psychology, sociology, economics, computer science, neuro-economics, and statistics, to name a few. In addition, marketing research also intersects with a broad range of other business areas, such as strategy and organisational behaviour.

The breadth of the Marketing field reflects the diverse backgrounds of its scholars. It draws individuals from various experiences ranging from engineering and sciences to the social sciences. 

The Marketing Area has resident faculty members at INSEAD’s Europe and Asia Campuses and welcomes visiting scholars from other business schools and universities. It also has a strong presence among editorial board members, with hundreds of articles published in top marketing journals since 2007 and several renowned international research awards in the last decade. 

One of the many critical pedagogical contributions INSEAD has made available to Marketing PhD students is the MARKSTRAT, a simulation of marketing, a consumer durable, which is widely used for both teaching and research on how managers make marketing decisions.

Another vital resource available to INSEAD PhDs and scholars worldwide is the state-of-the-art INSEAD-Sorbonne Behavioural Lab in Paris, which provides invaluable support for conducting high-quality research on human behaviour.

Every year, research studies conducted at the lab result in publications in prestigious academic journals, awards and honours, conference presentations, dissertations, and media mileage in popular press outlets. As a result, the lab's exemplary contributions to behavioural research, led by world-class scholars, have set a benchmark for other business schools with similar facilities.

Visit the Marketing Academic Area Page

Research interests:

Here are some examples of faculty, students and alums' research interests:

• Essays in Consumer Financial Decision Making and Numerical Cognition (Dissertation), ANDRE, Quentin (PhD Graduate 2018), CHANDON Pierre (chair), ALBUQUERQUE Paulo, DE LANGHE Bart (ESADE Business School), REINHOLTS Nicholas (Leeds School of Business, University of Colorado Boulder)
• Does sensory pleasure make people happier with smaller food portions? Pleasure as a Substitute for Size: How Multisensory Imagery Can Make People Happier with Smaller Food Portions, CORNIL Yann (PhD Graduate 2015), CHANDON Pierre 2015 Best Paper Award, La Londe Conference in Marketing Communications and Consumer Behavior; Winner of the Research Project Competition of Institut Benjamin Delessert for « Le plaisir des sens : allié ou ennemi d'une meilleure alimentation ? », with CHANDON Pierre
• How do consumers perceive and respond to changes in food packages and portions? What are the visual biases in package and portion size perceptions? In the Eye of the Beholder: Visual Biases in Package and Portion Size Perceptions, ORDABAYEVA Nailya (PhD Graduate 2010), CHANDON Pierre
• What are the ways that neuroscientific methods can be fruitfully applied to marketing? What are the fundamental challenges facing consumer neuroscientists? What are the potential solutions to address these challenges? Consumer Neuroscience: Applications, Challenges, and Possible Solutions, PLASSMANN Hilke, VENKATRAMAN Vinod, HUETTEL Scott, YOON Carolyn
• How does roundedness of price numbers affect product evaluations? This Number Just Feels Right: The Impact of Roundedness of Price Numbers on Product Evaluations, WADHWA Monica, ZHANG Kuangjie (PhD Graduate 2014)
• How can consumer choice behavior data and aggregate search achieve a better analysis and understanding on consumer decisions? The Probit Choice Model under Sequential Search with an Application to Online Retailing, KIM Jun B., ALBUQUERQUE Paulo, BRONNENBERG Bart J. (PhD Graduate 1994)
• In what ways can power affect or influence morality? Power and Morality, LAMMERS Joris, GALINSKY Adam D., DUBOIS David, RUCKER Derek D.

Case Studies

Best Marketing Case of 2014 award – Le Prix AFM-CCMP 2014 du Meilleur cas Pedagogique en Marketing The Case Centre's Overall Award 2016 

L'Oréal in China: Marketing Strategies for Turning Around Chinese Luxury Cosmetic Brand Yue Sai, YANG Haiyang (PhD Graduate 2013), CHANDON Pierre

AccorHotels and the Digital Transformation: Enriching Experiences through Content Strategies along the Customer Journey David Dubois,  Inyoung Chae (PhD Graduate 2016), Joerg Niessing, Jean Wee

What are we looking for in a PhD Candidate?

The Marketing area at the INSEAD PhD covers a wide range of disciplines, making it an attractive domain for candidates from various subject areas and industries, recognising the value of diverse perspectives. 

We are particularly interested in candidates with exceptional academic backgrounds that will equip them to excel as researchers. We seek individuals who can design and conduct relevant experiments to enhance our understanding of consumer behaviour. Additionally, we value applicants who can handle intriguing and complex marketing data sets.

By joining the Marketing area, you will have the opportunity to delve into the multifaceted world of the field, leveraging your prior background to make valuable contributions to research and experiment design. We encourage candidates passionate about advancing consumer behaviour knowledge and leveraging data-driven insights to apply and join our dynamic and collaborative community.

Download the Call for applications 2024 intake .

Here are some of the backgrounds of Marketing PhD students who have joined the programme: 

Bachelor of Economics, MA in Economics BA Human Resource Management, MSc Social Cognition Bachelor and Master of Technology, Master in Quantitative Economics Bachelor of Business Administration Bachelor of Technology, Master in Marketing Research BS Applied Economics, Master in Economics BS and Master of Engineering in Operations Research Bachelor in Business Administration, MS in Business Administration MSc Social and Cultural Psychology MA Managerial and Financial Economics MSc Cognitive and Decision Sciences MA Marketing PhD Computer Science

View the current Marketing PhD students' profiles .

Where are our Marketing PhD Graduates now?

The Marketing job market is a healthy one – it is a prominent subject in business education and is featured heavily in the typical business school curriculum. In addition, the Marketing area at INSEAD has produced PhD graduates who the academic job market has well received and has a proven successful career progression in academia.

Bart J. Bronnenberg, one of the pioneers of the programme, joined the University of Texas at Austin immediately after his PhD, one of the top-ranked marketing departments and prominent business schools and among the highly ranked programmes in the US. In 1999, Bart became an Associate Professor of Marketing at the Anderson Graduate School of UCLA and later received tenure as Full Professor. Bart Bronnenberg is a Professor of Marketing at the Tilburg School of Economics and Management. He is also a research fellow of the Centre for Economic Policy Research (CEPR) in London.

Miklos Sarvary joined INSEAD as Associate Professor and later became Professor and Dean of INSEAD's Executive Education after appointments at Harvard's and Stanford's Graduate Schools of Business. Miklos is with Columbia Business School, holding the position of Carson Family Professor of Business and faculty lead for the Media and Technology Programme.

Here are some of the leading business schools and universities where our graduates are:

Bocconi, CEIBS, Columbia, CUHK, Dartmouth, Emory, Grenoble Ecole de Management, HEC Paris, HK Polytechnic University, IE Business School, IMD Switzerland, Johns Hopkins University, Nanyang Technological University, Southern Methodist University, Tel Aviv University, Tilburg, U. of Colorado Boulder, U. of Pittsburgh, U. of Toronto, University of British Columbia, UC Berkeley, University College Dublin, University of Washington Tacoma and Washington State University Vancouver, among others. 

To learn more about the incredible achievements of our Global PhD Alumni Community, please visit our  website .

What are the next steps?

We encourage prospects to plan for their application for the PhD in Management. Application for the following year's intake starts in the early Fall of the current year, with a preferred deadline of mid-December.

Go to the Admissions and Financing page

Moreover, we encourage prospects to attend our  upcoming recruitment events  or register below to receive the URLs of the Special Area Webinars we have conducted over the years.

Registration Link

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Doctor of philosophy (phd) in marketing management - mw.

Unicaf University (MW)

The Unicaf University PhD in Marketing Management is awarded on the basis of a research dissertation (240 credits) and also incorporates a preparatory taught element (120 credits) that provides students with the necessary tools to undertake their research, appreciate current research issues in the field of marketing management, and assume future leadership roles in their respective institutions. It is the field of focus of the dissertation (67% of total credits), rather than that of the taught modules (33% of total credits) which imparts the name “Marketing Management” to the qualification.

UU-D-IND100

Induction module, description, marketing management, uu-phd-mar-900-1, ph.d marketing management dissertation (part 1), uu-phd-mar-900-2, ph.d marketing management dissertation (part 2), uu-phd-mar-900-3, ph.d marketing management dissertation (part 3), uu-phd-mar-900-4, ph.d marketing management dissertation (part 4), research methods, current perspectives in management research, uu-phd-mar-895, ph.d marketing management comprehensive examination, uu-phd-mar-995, ph.d marketing management doctoral dissertation examination, related courses.

Bachelor of Arts (BA) in Business Administration - MW

- Unicaf University in Malawi

Bachelor of Arts (BA) in Economics and Business - MW

Bachelor of Arts (BA) in Hospitality Management - MW

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Director of Graduate Admissions

Job summary.

The Director of Graduate Admissions oversees the recruiting, admissions and marketing for all graduate programs in the Else School of Management, including an MBA, MAcc and an Executive MBA. The Director is responsible for bringing leadership, excellence, and a forward-thinking approach to the recruitment and admission functions and serves as the program manager for the Graduate Assistant program. This role is critical to the success of Millsaps and the Else School of Management and requires a relationship-focused, collaborative approach to achieving results.

The Director of Graduate Admissions oversees student workers and reports to the Dean of the Else School of Management.

This position works on-site in Jackson, MS. Regular work hours are from 8:00 am – 4:30 pm.

• Direct and continuously improve all phases of student recruitment and admission with a focus on applicant sourcing
• Facilitate informational workshops and presentations regarding the Else School Programs and interviewing prospective students
• Counsel prospective students through the financial aid, business office and registration processes
• Enter and track student data and admissions decisions into the appropriate systems and provide data reports on an as-needed basis
• Participate in the strategic planning and implementation of recruitment programs and activities including marketing plans, use of technology and systems, the review of their application materials and awarding of scholarships and financial aid, and goal setting
• Hire Graduate Assistants and oversee the program including coordinating with Human Resources regarding paperwork and payroll, providing program guidelines to GAs and their supervisors, and assisting with supervision, training and performance evaluations as appropriate
• Monitor and increase the recruitment admission of diverse student populations into the Else School
• Other duties and responsibilities as assigned by the Dean of the Else School

Qualifications

• Bachelor’s Degree in business, marketing or a relevant field, or an equivalent mix of education and experience. Master’s degree preferred
• 5-7 years of experience in recruiting, sales, program management or a similar area.
• Ability to work independently with minimal supervision and manage multiple projects simultaneously
• Excellent oral and written communication, organizational, and interpersonal skills with the ability to interact in a courteous and professional manner in a wide range of professional venues
• Excellent time management and project management skills with a demonstrated record of completing projects and meeting deadlines
• Detail-oriented, highly organized, creative problem-solver who takes initiative
• Demonstrated technological proficiency with computer databases and office applications such as word processing, spreadsheets, and customer relations databases
• Proven ability to envision and implement processes and build efficiency

Physical Requirements

• Prolonged periods sitting at a desk and working on a computer
• Manual dexterity needed for keyboarding and other repetitive tasks
• Must be able to lift and move up to 25 pounds without assistance

Application Procedure

Applicants should submit a current resume, a letter of interest and three references who may be contacted about the candidate’s experience and past performance.  Review of applications will begin immediately and continue until the position is filled.  Materials, including resume, references and letter, should be submitted via email to  [email protected] . Please write Director of Graduate Admissions in the subject line of the email. No phone calls please.

About Millsaps

Millsaps College is a selective institution of higher education located on 100 beautiful acres in the heart of Jackson, the capital of Mississippi — a progressive southern metropolitan city of nearly half a million. Millsaps is dedicated to academic excellence, open inquiry and free expression, the exploration of faith to inform vocation and the innovative shaping of the social, economic and cultural progress of the region. The college was founded in 1890 by members of the Methodist Church and is consistently ranked as one of the best values in higher education.

Millsaps has an enrollment of approximately 750 students and employs 80 full-time faculty members. The faculty/student ratio at Millsaps is 1:9, and the average class size is 14. Millsaps has graduated 25 Fulbright Award recipients, seven Rhodes Scholars, six Goldwater Scholars and two Truman Scholars. Millsaps is a member of the NCAA Division III and Southern Athletic Association and competes in 18 intercollegiate sports.

EEO Statement

Millsaps College values diversity within our students, faculty and staff, and strives to recruit, develop, and retain the most talented people. Millsaps College does not discriminate in employment on the bases of race, color, creed, religion, sex, sexual orientation, transgender status, gender identity, age, national origin, disability, veteran status or any other legally protected status in accordance with applicable federal, state and/or local laws.

All offers of employment will be contingent on successful completion of a background check and verification of employment. Salary will be commensurate with experience. Millsaps College provides a  competitive benefits package .

It is the policy of Millsaps College to provide reasonable accommodations for qualified individuals with disabilities for employment. If you require any accommodations to participate in any part of the hiring process, please contact  [email protected] .

Additional Information

In compliance with the amendments to the federal Clery Act concerning annual security reports, all potential job applicants are free to view Millsaps College’s  annual Campus Crime Statistics here .

The only national liberal arts college in Mississippi, Millsaps College has consistently been ranked a “Best Buy” among national liberal arts colleges by  U.S. News and World Report ‘s  America’s Best Colleges  and is cited as one of Loren Pope’s 40  Colleges That Change Lives . It was the first institution in Mississippi with a Phi Beta Kappa chapter, and is the only institution in Mississippi ever to be listed in  The Fiske Guide to Colleges .

Millsaps is a member of the  ACS  and  NITLE , and has an   AACSB   accredited business school. In accordance with Federal law, we are making available our  Campus Security Report  to all prospective employees. Millsaps is located in Jackson, the capital of the state. The Jackson area has a population of around 400,000 and offers low cost-of-living, excellent schools, pleasant climate, and many recreational opportunities.

For additional information about Millsaps College please visit the links below:

• Academic Programs
• Title IX compliance
• Employee Benefits

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