linkedin career vs business plan

LinkedIn account types 2024: detailed comparison of all LinkedIn premium plans 

In total, there are nine different LinkedIn account types 

Wondering how much does LinkedIn Premium cost? Or if it’s worth it for you and your sales team?

If you’re looking for the exact LinkedIn premium price, scroll below to get an overview of the different account types and the cost of each.

But in reality, it’s a bit more complicated than that.

Technically, you can use a free LinkedIn account at no cost to get most things done. But if you want to scale your business, you’ll want to cover the LinkedIn premium cost, it’s going to be worth it.

First, here are nine different LinkedIn account types, and their LinkedIn premium price:

• Free LinkedIn Account (basic)
• LinkedIn Premium Career: $29.99/month
• LinkedIn Premium Business: $59.99/month
• LinkedIn Sales Navigator Core: $99.99/month
• LinkedIn Sales Navigator Advanced: $149.99/month
• LinkedIn Sales Navigator Advanced Plus: Custom pricing
• LinkedIn Recruiter Lite: $170/month
• LinkedIn Recruiter: $835/month
• LinkedIn Learnings: $19.99/month

But as mentioned above, the LinkedIn Premium pricing differences isn’t the main thing you should be looking at here.

Instead, keep in mind that each version of LinkedIn premium comes with different features, offerings, objectives, and more.

Now that you know how much does LinkedIn Premium cost, it’s time we learnt about their offerings, differences, and use cases. 

Let’s take a look at the types of LinkedIn accounts in detail without further ado. We’ll be covering how each account type works, what it offers, and of course, all of the LinkedIn premium costs and pricing models.

But before we dig in, have you joined our LinkedIn Outreach Family Facebook group yet? You can learn all the insider tips and tricks to social selling, LinkedIn, and outreach. Join now!

Table of Contents

Free LinkedIn account

A free LinkedIn account is a great start if you’re a beginner. 

But since it’s completely free, it comes with a few limitations.

A free account helps you grow your network, connect with people in your industry, and find old friends and alumni.

Free vs. paid account

Here are some limitations of having a free LinkedIn account type:

• You can’t send messages to people you’re not connected to
• You can’t always see who visits your profile
• Your searches are limited
• A free LinkedIn account is unsuitable for recruiters and business owners using LinkedIn for hiring due to its limited search and outreach capability 

As a rule of thumb, if you’re doing a lot of outreach, lead generation, and booking sales calls from LinkedIn with a free account, you might want to consider paying the LinkedIn premium cost.

Because, over time, you’ll start feeling the limitations of a free account.

LinkedIn Premium account types

LinkedIn Premium is an often thrown-around term. But the truth is, it’s an umbrella term with multiple LinkedIn account types under it. 

So which account type should you choose? You must consider your main objective. 

For example, if you’re a salesperson looking to generate leads and target very specific ones, you could try the Sales Navigator Core or Advanced. Similarly, if you want to grow your business by onboarding new people, then LinkedIn Recruiter may be your calling. 

But how much does LinkedIn Premium cost, you ask?

Well that depends on a specific account type and its features. 

In the following sections we compare the use cases, pricing, and differences for each LinkedIn account type. 

Before that, here’s a quick comparison table for a sneak peek into every LinkedIn Premium account:

Now, let’s analyze these LinkedIn premium costs in detail, as well as what kind of features they offer for the price.

LinkedIn Premium Career: $29.99/month – To get hired quickly

A LinkedIn Premium Career account is perfect for you if you’re looking to stand out from the crowd for potential recruiters or if you want to grow your network by connecting with like-minded people. 

As per a recent survey by LinkedIn, job seekers with a LinkedIn Premium Career account get hired 2x faster than the ones that don’t. 

Here’s everything you get with a LinkedIn Premium Career account missing in a free account:

• Access profile viewers over the last 365 days

• Get unlimited access to LinkedIn Learning and upgrade your skills to stand out
• Get 5 InMail credits each month and use them to reach recruiters or actively-hiring business owners
• Get Applicant Insights to understand how you rank from other applicants

The best part? LinkedIn Premium Career is the cheapest of all LinkedIn account types and costs $29.99/month with a month’s free trial. 

LinkedIn Premium Business: $59.99/month – For sales professionals generating leads

LinkedIn Premium Business is ideal for sales professionals and business owners on the hunt to connect with high-quality leads or partners on LinkedIn. 

Did you know InMail is almost thrice as effective as emails or cold calls ? With a LinkedIn Premium Business account, you can send InMails to your dream clients or partners and get instantly noticed. 

Here’s everything you get with a LinkedIn Premium Business account:

• Everything included in LinkedIn Premium Career
• 15 InMail credits each month perfect for reaching out to potential clients or partners who you’re not connected with
• Unlimited browsing to find prospects faster 
• Key Business insights , such as competitor analysis, industry news, and other company analytics.  

LinkedIn Premium Business costs $59.99/mo which is more affordable than Sales Navigator. However, some businesses may find the number of InMails provided each month limiting.

Regardless, it’s a great investment if you need advanced browsing and business insights which you cannot get with a Premium Career or Basic LinkedIn accounts. 

If you’re into building a personal brand using LinkedIn, we recommend you read 5 steps to becoming an influencer on LinkedIn .

LinkedIn Sales Navigator Core: $99.99/month – Best for sales teams and business owners looking to scale social selling

When it comes to making the optimum use of LinkedIn, there’s no match to the LinkedIn Sales Navigator.

The LinkedIn Sales Navigator Core account is a go-to for sales reps to find leads, connect, and build healthy relations from the get-go.

It also suits startup business owners with a limited budget but need a premium LinkedIn selling experience. 

Here’s everything Sales Navigator Core offers to improve social selling and lead quality:

• 50 InMail credits each month , which is perfect for sales teams sending outreach messages
• Advanced filters and a Sales spotlight to churn out your dream clients on LinkedIn 
• Save lead information to keep track of people and companies you’re reaching out to or targeting 
• Set up alerts and notifications to get notified on lead activities on LinkedIn. For example, when they change jobs, post an ad, etc.
• Get lead recommendations delivered each week based on your previous searches

Is this worth the LinkedIn premium pricing?

The only downside to the Core account is it does not offer a functionality to scrape and export your lead lists into a CSV file. 

But with a LinkedIn automation tool like Expandi , you can scrape lead lists and automate outreach in a wink.

So, if you’re constantly doing outreach and lead generation, LinkedIn Sales Navigator price could pay for itself.  

What if you’re looking for something more advanced?

LinkedIn Sales Navigator Advanced: $149.99/month – An upgraded version of Sales Navigator Core for sales teams

The LinkedIn Sales Navigator Advanced, just like its name, is an upgraded version of the Core account as it offers additional sales functionalities for teams and business owners. 

A LinkedIn Sales Navigator Advanced account gets you:

• Everything under LinkedIn Sales Navigator Core except Job seeker and LinkedIn Learning subscriptions
• LinkedIn Teamlink that detects warm introduction opportunities with prospects on LinkedIn, for example, it identifies prospects who are first-degree connections of your teammates 
• Smartlinks for an advanced outreach experience that helps track prospect interactions with its auto-generated sales presentations 
• Advanced reporting to access valuable sales insights

One major cons of this LinkedIn premium account is the lack of CRM integration for the price point.

You could try the LinkedIn Sales Navigator Advanced account if your goal is to increase collaboration and step up your outreach processes, considering you do not require a CRM sync.

Read more: How to manage multiple LinkedIn accounts for outreach

While this LinkedIn Premium price is $149.99/mo, it still offers plenty of features to supercharge your lead generation and outreach. While this LinkedIn premium pricing might seem expensive at first, as long as you land just 1 client per month with this account type, it’ll be paying for itself.

LinkedIn Sales Navigator Advanced Plus: Custom pricing – Suitable for larger enterprises

LinkedIn Sales Navigator Advanced Plus is the ultimate social selling tool LinkedIn offers with enterprise sales teams in mind. 

For example, if your company uses a CRM and needs data synced to enable social selling and collaboration on LinkedIn, choose the Advanced version over Core or Plus.

With Advanced Plus, you get:

• Everything from Sales Navigator Advanced 
• CRM sync to auto-save LinkedIn activities and search for leads already present in your CRM
• Advanced CRM integrations for Salesforce Data Validation and Contact Creation and Microsoft Dynamics

For this account type, there is no LinkedIn premium pricing mentioned. Instead, you’ll have to contact the LinkedIn sales team and see if it’s a right fit for your business.

If LinkedIn is your ultimate sales channel, then investing in a custom-made Sales Navigator account for your business may be the best decision you could make, regardless of how much does LinkedIn Premium cost. 

LinkedIn Recruiter Lite: $170/month – For individuals with small to mid-scale hiring efforts

LinkedIn Recruiter Lite suits recruiting teams, HR professionals, and business owners hiring at a smaller scale and that are comfortable with minimal LinkedIn Recruiter features, such as:

• 30 InMails per user each month for a maximum of 10 users
• 20+ advanced search filters to drill drown the perfect candidates to reduce hiring time
• Unlimited browsing up to third-degree connections and LinkedIn Learning
• A multi-user dashboard for team collaboration and boost shared hiring 
• InMail and Job analytics reports
• View who visited your profile over the last 90 days
• Save candidate searches and set up alerts for their LinkedIn activities up to 10 daily or weekly

This LinkedIn premium pricing starts at $170/mo or $1,680/year for a single license. One drawback of this pricing model, however, is that this account type doesn’t come with Applicant Tracking System (ATS) integration, which many recruiting teams use to speed up hiring.

LinkedIn Recruiter: $835/month – For staffing firms and corporate companies’ hiring at a large scale

LinkedIn Recruiter premium accounts are of two types Recruiter Professional Services and Recruiter Corporate.

Since this LinkedIn premium pricing starts at $835/mo, it’s ideal more for big recruiting firms and staffing teams. It also saves time as it promotes collaboration and cuts down hiring time with options like message sharing, multi-user dashboard for collaboration, and note-taking. 

Here are the LinkedIn Recruiter plans’ features that are missing in Recruiter Lite:

• Recruiter Professional Services allows up to 100 InMails a month , while Recruiter Corporate allows 150 InMails
• Lite’s candidate search alerts are limited up to 10, while the Recruiter allows 50 alerts daily or weekly
• You can bulk send up to 25 messages at once
• Recruiter data is solely owned by you and not LinkedIn
• ATS integration with 28+ tools

This LinkedIn premium pricing type is custom. Meaning, LinkedIn doesn’t explicitly mention  its costs. However, online reports and research suggests that LinkedIn Recruiter pricing starts at $835/mo, making it suitable for corporations and enterprise teams with larger budgets.

LinkedIn Learning: $19.99/month or free with some Premium accounts – To develop individual and team skills

LinkedIn Learning offers a pool of high-value 21,000+ courses curated and taught by industry professionals. It focuses on interactive, hands-on learning and is worth the investment if you’re looking to upgrade your teams’ or your skills. 

The platform’s courses are spread across fields like creative, business, technology, and design. 

Finally, this LinkedIn premium cost starts from $19.99/mo and offers a free 7-day trial.

With this LinkedIn premium account type, the platform offers a completion certificate post-course that you can add to your LinkedIn profile.

Which LinkedIn Premium Account Type Is Right For Me?

Now, to recap, wondering how much is LinkedIn premium and which account type is right for you?

First, the answer to your question about the LinkedIn premium pricing is that it depends on the specific account type.

In total, there are nine different LinkedIn premium types, each with different features, use cases, and pricing plans.

And as you’ve noticed, picking the right LinkedIn account type depends on your goals and needs.

If lead generation is your goal, try a Sales Navigator plan that fits your budget. But what about other goals? The only way is to compare each plan and re-visit our in-depth comparison.

In other news, there’s one goal that’s common for recruiters as well as sales teams. That’s generating LinkedIn leads on auto-pilot with less effort and time. 

That’s what Expandi is for!

With Expandi, you can set up smart outreach sequences based on several conditions and actions . Doing so helps you target an audience using the LinkedIn Sales Navigator or other LinkedIn pricing plans (including the free version) and use Expandi to book meetings automatically. 

Want to learn more?

Get a free, 7-day trial or book a demo to talk to an expert on how to make the most of LinkedIn.

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Is LinkedIn Premium Worth Paying For? 3 Things to Consider

Learn everything you need to know about LinkedIn Premium, including what you get and whether LinkedIn Premium is worth paying for.

LinkedIn is a great free platform that helps you build a professional network. However, if you've used the site, you'll know that it tries to get you to upgrade to LinkedIn Premium regularly. So, is LinkedIn Premium worth it?

In this article, we'll detail everything you need to know about LinkedIn Premium. This includes how much LinkedIn Premium costs, the benefits LinkedIn Premium offers, and whether LinkedIn Premium is good value for money.

How Much Does LinkedIn Premium Cost?

LinkedIn Premium has four different price tiers:

• Premium Career: $39.99/month
• Premium Business: $59.99/month
• Sales Navigator: $99.99/month
• Recruiter Lite: $180/month

Before you subscribe to LinkedIn Premium, please note that the price does not include sales tax, which may apply depending on your location. You can also save money by choosing to pay annually instead of monthly, as the annual price is lower than the monthly price.

Each tier offers different features. However, most LinkedIn users will be interested in Premium Career—so you can plan on paying $39.99/month or less if you choose to go for an annual plan.

You can get a free trial to try LinkedIn Premium for a month. This trial will give you a good idea of how the features will help you in your quest to land a new job. Many of the benefits are long-term, though, so do keep that in mind. And remember, Premium user or not, you can still effectively use LinkedIn for job searches .

LinkedIn Premium Features

Let's start with the basic Premium Career features:

• Five InMail messages per month.
• The ability to see how many searches you appeared in and how many people have viewed your profile in the last 90 days.
• Applicant Insight.
• Additional information on posted jobs and Top Applicant Job recommendations.
• Additional salary information.
• Access to on-demand learning videos.
• Interview preparation.

The first two features are probably the big draw of Premium Career. Messaging other users without connecting with them first (or being in the same group) is a huge benefit of LinkedIn Premium.

Here's what you gain from each level of LinkedIn Premium:

• Premium Business gives you additional information about businesses and unlimited people searches. You also get 15 InMail messages per month.
• Sales Navigator Core gives you advanced search filters, 50 InMail messages, and the ability to make notes on user profiles, as well as numerous sales tools.
• Recruiter Lite gives you access to powerful search tools, projects, and other recruiting-focused features. InMail messages are increased to 30 per month with this top tier.

Keep in mind that you can always get a refund for a LinkedIn Premium subscription at any time.

LinkedIn Premium Benefits

Since most readers will be interested in Premium Career, we'll focus on the benefits of that particular LinkedIn subscription. In short, Premium Career helps you make connections and find a job. And that's what could make LinkedIn Premium worth it for you.

If you're searching for a job, Premium Career's InMail credits, insight into who viewed your profile, and additional job information will all be very useful. InMail lets you reach out to people who work at companies you're interested in without trying to connect with them first. It's an excellent tool for networking.

When you view someone's profile without LinkedIn Premium, you'll notice a padlock beside the Message button if you haven't connected with them. With InMail, you won't see that icon, meaning you can message them without any connection.

The value of taking a look at who has viewed your LinkedIn profile can't be overstated. You can connect with those people, reach out to recruiters who have shown interest, or use your InMail credits to offer help to people who look like they'd be valuable connections.

Additional job information may or may not be useful; when you're looking through job listings, LinkedIn will tell you if you seem like a good candidate for a particular position.

Premium Career has some limitations, though. If you run a lot of people's searches in a short time, LinkedIn will stop showing you results and tell you to get a Business subscription. And if you're serious about making connections, you're going to want more InMail credits.

That's where the LinkedIn Premium Career vs. Premium Business plan distinction comes in. With Premium Business, you get 15 InMail credits and unlimited people searching, which is great for making connections. However, the additional information you can find on businesses may or may not be useful to you.

The following two levels are for sales and recruiting professionals. If you're considering one of these products, you probably already know quite a bit about them. Segmentation, suggestions, email integration, projects, and other features can help you excel at your job.

Reasons Why LinkedIn Premium Is Worth It

If you're still not sure if you should pay for LinkedIn Premium, here are three specific reasons to consider getting a subscription:

1. See Who Looks at Your Profile

The first reason is that you get to see the people who looked at your profile. That might not seem like a big deal, but it's hugely helpful in making valuable connections and optimizing your profile according to your audience.

Many people view profiles on LinkedIn. Some are recruiters. Others are executives and managers looking to hire. Many are people in your field looking to make professional networking connections. All of these people make LinkedIn Premium worth it. This data is also beneficial if you want to promote your freelance business using LinkedIn .

Even if you're not looking for a job at the moment, you probably will be in the future. And being well-connected with people in your field has many benefits, even outside of job hunting.

When you see that someone has looked at your profile, it means they wanted to learn more about you. And that's reason enough to get in touch, either with an InMail or a connection request. Just make sure to message recruiters on LinkedIn the right way.

2. Get Access to Improved Metrics

You can use LinkedIn Premium to find information about your competition when applying for jobs. With Applicant Insight, you can see how many people applied for a position, their qualifications, and if your skillset matches up.

With these statistics, you can gain valuable insights into what a potential employer expects from you, and how likely you are to land the job. You can also use this information to showcase your skillset more effectively and impressively on LinkedIn .

LinkedIn Premium also gives you the ability to see your search appearances and profile views. Again, this might not seem like a huge deal. But if you're trying to improve your LinkedIn profile (and you should be!), it's a great metric for measuring your success.

That means that when you update your LinkedIn profile, you'll get feedback very quickly on whether those changes have worked. Additionally, you can use advanced search filters and get recommendations and alerts based on your preferences.

3. Unlock the LinkedIn Premium Badge

Finally, having a LinkedIn Premium account can improve your standing on LinkedIn. It seems inconsequential, but the little gold icon in your profile and on search results shows that you're serious about using LinkedIn to build connections.

You might be surprised at how much more seriously people take you when you have that badge. That makes it worth having when it comes to professional networking and job searching.

Should You Invest in LinkedIn Premium?

Investing in LinkedIn Premium is essentially investing in yourself. If you use it the right way, LinkedIn Premium can help you advance in your career or find your next job.

Before you start using LinkedIn Premium, you need to ensure your profile is ready to take advantage of it. If your profile isn't at its best, you'll likely struggle to make strong connections on the platform.

Is LinkedIn Premium Worth It? An In-Depth Guide for Job Seekers

So you're wondering, "Is LinkedIn Premium worth it?"

While many subscriptions seem like they're just out to snag your hard-earned cash, LinkedIn Premium might be the game-changer for your job hunt. 

Tailored with the needs of job seekers and business leaders in mind, this premium service is a gold mine of advanced tools that can fuel your professional growth (even if your budget is tight).

Investing in yourself in today's market is more important than ever. And with LinkedIn Premium, you may find the extra boost you need to stand out from the competition. 

So, get ready, and let's explore the benefits of LinkedIn Premium to determine if it's worthwhile to allocate a portion of your budget for this service.

3 key takeaways

• What LinkedIn Premium is
• How LinkedIn Premium can help job seekers amplify efforts
• Is LinkedIn Premium worth it?

What is LinkedIn Premium?

LinkedIn Premium is a paid subscription provided through the platform that offers added benefits on top of the basic plan. It gives users additional capabilities like InMail messages to out-of-network individuals (so you can do things like use LinkedIn to connect with recruiters ), comparative applicant data, insight into your profile views, sales navigator, advanced search filters, and more. 

With a LinkedIn Premium subscription, you're able to build meaningful connections— expanding your visibility beyond your immediate network.

How much does LinkedIn Premium cost?

Wondering about the price tag? Let's break down the cost and features so you know exactly what to expect.

LinkedIn Free

With the free version of LinkedIn, you can't send messages to people you aren't connected with, see everyone who's viewed your profile, or access unlimited searches. But here's what you can do: 

• Request and provide recommendations
• Receive unlimited InMail messages
• Save three or fewer searches (with weekly alerts)

LinkedIn Premium Career plan

Now, if you opt for Premium Career ($39.99/month), you'll get access to valuable perks, like:

• Five InMail messages per month
• Applicant insights (how you rank up against other applicants) 
• Who viewed your profile 
• Who's viewed your profile insights (past 90 days) 
• 16,000+ LinkedIn Learning courses
• Full access to Interview Preparation tools

LinkedIn Premium Business plan

Now, if you opt for Premium Business ($44.99/month when billed annually), you'll get access to all of the perks found in the Career plan, plus:

• Open profile
• Unlimited people browsing
• Company insights 
• 15 InMail messages per month
• Who's viewed your profile (past 365 days)

Pro Tip: Be mindful that the price tag of $44.99/month for LinkedIn Premium Business is only when you opt for annual billing. If you choose to pay monthly, that price jumps to $69.99/month. Always check back on the price, as they do offer promotions from time to time.

How do job seekers use LinkedIn Premium?

A LinkedIn Premium account propels job seekers towards career advancement with a variety of features , offering a distinct edge in today's competitive job market. 

While you can ask for LinkedIn recommendation requests to boost your credibility with a free LinkedIn account, you just have ten searches available monthly (and can only send a message to individuals with a mutual connection), significantly limiting your networking capabilities. 

So if you're looking to get more out of the platform than just sharing that you're #OpenToWork on LinkedIn , it's time to dive in and learn how to leverage Premium's features to enhance your visibility, expand your messaging capabilities, and access valuable analytics to maximize your professional opportunities and cultivate meaningful connections.

LinkedIn Premium benefits

Is LinkedIn Premium worth it? Let's dig into what makes LinkedIn Premium features worth the squeeze and how the paid tool empowers professionals (like you!) to connect and grow in their careers.

Expand your network and connect through InMail messages

When you're in the midst of your job search, every new connection counts.  

InMail enables direct communication, allowing you to make personalized connections and stand out from the crowd. 

LinkedIn InMail can be a game-changer for networking with industry leaders and connecting with others in your field. InMail allows you to send direct messages to professionals outside your network—opening doors to more opportunities. 

So, what do your recipients see? Well, InMail messages tell the recipient who you are and allows them easily see your professional background. Within this context, InMail is more effective than a cold email . In fact, according to LinkedIn, they're actually 4.6 times more effective than a standard email.

Pro Tip: If you're worried about what to say when reaching out through InMail, try using an AI tool like Google Bard or ChatGPT to help.

Apply as a featured applicant

With LinkedIn Premium, you're able to see recommendations for roles where you'd be a top applicant . You can also apply for jobs as a "Featured Applicant, " helping you stand out from the competition.

This feature highlights you beyond the LinkedIn #OpentoWork posts , putting you in the spotlight with hiring managers and significantly enhancing your prospects of securing an interview.

Know who's viewed your profile

The "Who's Viewed Your Profile" feature provides insight into who's interested in you, helping you identify potential leads or connect with recruiters. It also allows you to gauge interest and tailor your approach accordingly. 

But because you can only see results for a limited amount of time, it's important to save those details somewhere other than LinkedIn. 

The Teal Contracts Tracker stores the contact information of each person you need to remember in one place. You can also set goals and reminders to reach out so you never miss a follow-up message.

Stay ahead of the curve with LinkedIn Learning

Even if you're still learning how to upload your resume to LinkedIn , you can upskill in various other in-demand competencies to set yourself apart.

Beyond immediate job-seeking benefits, LinkedIn Premium helps professionals set themselves up for long-term success with an extensive library of expert-led courses. 

LinkedIn Learning supports your career (even in the ever-evolving digital shifts in our professional landscape). There's a course for just about anything—helping you stay up-to-date on current best practices and skills for a continued competitive edge.

Pro Tip: If you're only signing up for LinkedIn Premium to access their courses, you should know all you need is a library card for your local public library to access them. 

Comparative data for competitive analysis

One of the most advantageous features of a LinkedIn Premium account is the extensive data provided on fellow applicants and job postings. 

With access to this competitive intelligence, you can quickly compare the necessary job requirements with your qualifications and skills. 

If you want even more in-depth insight into the skills you'll need to succeed in the role, the Teal AI Resume Builder pulls hard skills, soft skills, and other key language from any job description you save in the Job Application Tracker to measure your effectiveness and provide you with a Match Score.

This information can help you more confidently present yourself and your unique background for a better interview and strategically make the case as to why you're the best fit for the role.

Prepare for interviews

Premium's "Interview Preparation" feature is designed to help you develop your interviewing skills, practice a variety of questions, and ultimately help you perform better to land the role of your dreams. It offers common interview questions or the option to focus on questions related to a particular role. 

If you're looking to track your upcoming interviews in one place, add them to your Teal Job Application Tracker and specify the interview date, time, and who you're scheduled to meet with.

One of the major advantages of LinkedIn Learning through a Premium account (or your local public library!) is its wide range of course offerings. 

From technical skills to leadership development, the LinkedIn Learning platform boasts courses tailored specifically for a variety of industries and career paths. This enables professionals to acquire the specific knowledge and competencies necessary to excel in their roles.

The convenience and flexibility of LinkedIn Learning provide considerable value. The platform allows you to learn at your own pace and on your own schedule. The courses are all on demand learning videos created by recognized experts and industry leaders, ensuring that the content is reliable, relevant, and up-to-date.

By completing courses and earning certificates through a Premium account, you can showcase your newfound skills and knowledge on your LinkedIn profile, further enhancing your personal brand as well as your professional credibility and marketability.

Final verdict: Is LinkedIn Premium worth it?

Yes! A LinkedIn Premium subscription is worth the price—but only if you have room in your budget.

No matter which plan you choose—LinkedIn Premium Career or LinkedIn Premium Business—LinkedIn Premium offers powerful tools to drive your professional goals forward. From connecting with recruiters and hiring managers to understand where your skills stand in a pool of applicants, if the features match your needs, LinkedIn Premium is worth the price to succeed as long as you can swing it. 

These features, paired with an optimized LinkedIn profile , can skyrocket your career success. A great way to check your LinkedIn profile is to download Teal’s Free Chrome Extension which includes an automated LinkedIn Profile Review . Once you install the extension, just go to your profile page and click on the Teal logo. You’ll see a list of recommendations on how best to optimize your profile and can make updates as needed.

And, if you want to further multiply the return on any LinkedIn Premium subscription investment, sign up for Teal . Teal not only provides tools for optimizing your LinkedIn profile, but also empowers you to amplify your visibility to hiring managers and much more.

Frequently Asked Questions

How does linkedin premium enhance a job seeker's visibility to potential employers, can linkedin premium directly help in preparing for job interviews, is there a way to assess the value of linkedin premium before committing to the cost.

Rachael Gilpin

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What is linkedin premium, and is it worth it.

Is LinkedIn Premium worth the steep monthly fee, or are you better off using the free version? Find out here.

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What is linkedin premium, the premium plans, linkedin really wants you on premium, but is it worth it.

LinkedIn Premium is the paid subscription tier of the most widely used professional networking site. Is it worth the steep monthly fee, or are you better off using the free version? Find out here.

LinkedIn is the largest career-focused social media website on the web. While the site is free to use, there are a lot of features that are only available if you subscribe to LinkedIn Premium. It's a paid upgrade you can get for your LinkedIn account. Premium is primarily intended for current job-hunters, recruiters, and those looking to get new clients to their business.

Annual pricing ranges from $29.99/month to $99.95/month, with a free 1-month trial available for all LinkedIn members. However, several features are standard across all tiers of the plan:

• InMail Credits:  InMail allows you to message anyone, even if that person is not a connection. Each plan gets a certain number of credits per month.
• Profile Viewers :  This allows you to see the names and accounts of those who have looked at your profile or company page in the last 90 days. You can also browse in invisible mode, which will hide your account from other peoples' viewer lists.
• LinkedIn Learning:  All premium accounts get access to the site's library of online courses, with subjects ranging from spreadsheets to online marketing.

Related: Get Color Codes in Multiple Formats with DCPicker

There are four different tiers of LinkedIn Premium, each intended for a different kind of user. Here's a breakdown of each plan's features, pricing, and who they're meant for:

• 3 InMail message credits
• Comparing your profile with other candidates applying for the same jobs
• Resources for helping you with interviews and recruitment
• 15 InMail message credits
• Insights and information regarding company pages on LinkedIn
• Viewing an unlimited number of people when browsing through the site
• 20 InMail message credits
• Insights on potential accounts and leads on LinkedIn
• Creating lists of leads via an on-site lead builder and recommendations
• 30 InMail message credits
• Advanced unlimited search with filters specifically for recruiting
• Integrated hiring functionality and candidate tracking
• Dynamic candidate suggestions for each opening

If you currently have a LinkedIn account, there's a good chance you've been asked to subscribe to LinkedIn Premium recently. Whether it's via constant e-mails or the prompts to upgrade scattered across the site, they market the service very aggressively.

You will also frequently receive e-mails telling you about who's recently viewed your profile, while not providing you with any names. This e-mail will direct you to a premium subscription page so you can find out who looked you up.

While LinkedIn Premium certainly has a few features that may be worth the asking price, seeing who viewed your profile is a relatively unimportant one. The majority of the people who viewed you are likely first or second-degree connections, and may not be worth the steep initial asking price of $29.99 a month for an entire year.

Related: How to Stop LinkedIn's Annoying Emails for Good

Should you pay up for a Linkedin subscription? It depends on what you plan to use it for.

If you're a recruiter, business owner, or a salesperson, LinkedIn may be an excellent way to connect with potential clients and candidates. This is especially true if most of the people in your industry use LinkedIn as a way of connecting with other professionals. However, before you get a subscription, you should carefully consider if LinkedIn is the ideal way to build a network.

For regular users, on the other hand, the only real benefit is additional job-hunting features. However, if you're currently employed or are not actively seeking new work, the mail credits and seeing who viewed your profile may not be worth the price of admission.

If you're currently in the process of looking for a job, however, it might be a good time to try out the trial.

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LinkedIn Premium Review: Is It Worth Paying for in 2024?

April 3, 2024

Affiliate Disclosure: We may earn a commission if you buy something through the links on this page (at no extra cost).

LinkedIn has never been the shiniest object among its social media peers. However, it’s arguably one of the most valuable websites for career and business development activities, including recruiting talent, applying for jobs, generating leads, getting clients, and networking. So, let’s review its premium plans in this post.

LinkedIn offers free and premium accounts/plans, which over 1 billion people use to maintain online professional profiles in more than 200 countries and territories worldwide.

I’ve been on LinkedIn since October 18, 2009. I joined the platform because of the hype surrounding it and to expand my online footprint. Since then, I’ve made numerous changes and tweaks to my profile.

I’ve never focused on LinkedIn to make money online, as I have with Facebook and YouTube, because it’s one-dimensional by comparison. Nevertheless, I tried LinkedIn Premium Business to assess how I could use it to grow my digital marketing agency, including gaining leads and clients.

LinkedIn Premium Overview

LinkedIn Premium supports job seekers, business owners, salespeople, talent professionals, and recruiters. Users can choose from four plans with goal-centric features and InMail credits.

What is a LinkedIn InMail?

LinkedIn InMails allows you to send messages to people outside your network, i.e., people not on your connections list. Messages can have up to 200 characters in the subject line and 1,900 characters in the body. You must also enter a character in the subject line to send an InMail. Lastly, you can accumulate InMail message credits monthly, which expire after 120 days .

LinkedIn Premium Plans

• Premium Career

Premium Career helps you search for a job and advance your professional life.

• 5 InMail credits
• Private browsing
• Direct messaging
• Stand out and get in touch with hiring managers
• See how you compare to other applicants
• See who has viewed your profile
• Unlimited access to LinkedIn Learning
• Premium Business

Premium Business helps you develop and scale your business.

• 15 InMail credits
• Unlimited people browsing
• Find and contact the right people
• Business Insights
• Custom lead and account lists
• Lead recommendations and saved leads

Sales Navigator Core

Sales Navigator helps you find prospects and build your clientele.

• 50 InMail credits
• Advanced search and filters
• Standalone sales interface
• Real-time updates and alerts

The Sales Navigator Advanced and Sales Navigator Advanced Plus plans offer more features, including CRM, engagement, enterprise, and administrative tools.

Recruiter Lite

Recruiter Lite helps you find and hire employees.

• 30 InMail credits
• Find and contact candidates faster
• Build relationships with prospective hires
• Automatic candidate tracking
• Integrated hiring

LinkedIn Recruiter Professional Services and LinkedIn Corporate plans offer more InMails, search filters, and features.

LinkedIn Premium Pricing

LinkedIn offers monthly and annual billing, and renewals will occur at the end of your billing period. Also, yearly billing will save you money.

Here are the monthly fees in USD based on annual billing. Also, prices vary by country and don’t necessarily reflect midmarket exchange rates.

LinkedIn Premium Pros and Cons

What are the overall benefits and drawbacks of using LinkedIn Premium? Let’s review them.

• InMail credits to contact members and receive messages directly
• Deeper insights and analytics for specific goals
• Additional dashboards, filters, and advanced search
• Greater control regarding member interactions
• Integration with third-party apps
• Users must pay a subscription fee
• Plans are expensive if you’re on a tight budget
• Some users find the features underwhelming

LinkedIn Premium Versus Basic (Free)

Before you decide if LinkedIn Premium is worth the investment, let’s review what a free account offers. With a basic account, you can:

• Create a profile in multiple languages to highlight your career progress, educational achievements, contact info, and other biographical details.
• Find, connect, and follow colleagues, classmates, family, friends, and people.
• Follow pages, hashtags, LinkedIn influencers, and newsletters.
• Join and create groups.
• Attend and create events.
• Create a services page to showcase your work and experience.
• Review salaries for various roles, locations, and companies.
• Request and provide recommendations.
• Message LinkedIn members (limited to connections and group members).
• Receive messages from LinkedIn Premium users.
• Publish and post content.
• Job search and post a job.

Other LinkedIn Services

• LinkedIn Marketing
• LinkedIn Learning

More great content:

• 7 Ways to Make Money on Fiverr
• 26 Best Sites Like Udemy for Online Learning
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• 20+ Best Tools for Marketers & Businesses

LinkedIn InMail Alternatives

LinkedIn Premium’s most touted feature is InMail, but is it worth paying for? No, it isn’t worth the expense. Secondly, there are other ways to message and connect with people on LinkedIn or other social apps for free or less money. Here are some methods.

Send a person a connection request and note why you want to connect with them. That’s how I’ve developed many relationships and grown my LinkedIn network.

Add “LION” (LinkedIn Open Networker) to your headline to grow your network faster. A LION is a person who is willing to connect with anyone and everyone on LinkedIn. Alternatively, seek LIONs to expand your networking possibilities.

Review the person’s profile to see what groups he’s joined and request to join those groups. When you become a group member, click on “members” or “see all” (in the top right corner) and search for the person. You’ll likely be able to message that person.

Let recruiters know you’re open to working and seeking opportunities by enabling the profile hashtag #opentowork.

Contact mutual connections, one at a time, for an introduction to the person you want to meet.

Review the individual’s about/intro section for her contact details.

Contact the person through a social media app like Facebook, Messenger, YouTube, or Twitter.

Visit the person’s company and personal website for a contact form or email address.

Subscribe to the person’s newsletter to get his email. For example, one surefire way to contact me is to subscribe to my email list and respond to one of my emails.

Use a sales intelligence and automation platform. Many sales intelligence companies provide email addresses for LinkedIn users, including RocketReach, Clearbit Connect, Hunter, Find That Email, and ContactOut.

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My LinkedIn 30-Day Free Trial

I tried LinkedIn Premium for 30 days and chose the Premium Business plan. It was fantastic to see the gold premium icon beside my name. Additionally, I could see who viewed me in the last 90 days and how they found me, for example, on the homepage or through a connection.

I sent a few InMails but didn’t get any replies. However, I did receive messages from people outside my network because I was on a premium plan (InMail works both ways; you can send and receive messages from individuals who aren’t connected to you). I didn’t take any courses on LinkedIn Learning as I prefer to take classes on Coursera .

LinkedIn Premium Discount

LinkedIn occasionally offers a reactivation discount to help you convert and save. It can appear a few weeks or months after you cancel your plan.

LinkedIn might also let you retry Premium for free. However, that option may only appear after months of not using it.

Is LinkedIn Premium Worth It?

I wasn’t impressed with LinkedIn Premium Business because the additional features, insights, and analytics weren’t as valuable as I had hoped. However, the gold Premium icon made me appear as a professional networker and somebody in the “in” crowd (no pun intended).

You could make the “get one client, and it pays for itself” argument regarding premium business and sales plans. However, that’s a flawed premise because you can get clients without LinkedIn Premium and with free methods, as I have. Therefore, it isn’t easy to justify spending hundreds on a LinkedIn premium plan.

Since I only tried Premium Business, I don’t know how other plans measure up. However, I’m confident salespeople and recruiters can benefit from LinkedIn’s premium services.

Is LinkedIn Premium worth it for job seekers? No, it isn’t. LinkedIn Premium Career comes with a few helpful benefits. However, those features won’t make or break your employment prospects. Secondly, while having a LinkedIn profile is essential for most job seekers, gaining employment requires more than having a premium account. Alternatively, job seekers should learn how to get a job by reading how-to articles, getting advice, rehearsing interviews, networking, etc.

First, many alternative solutions to LinkedIn Premium are more practical and cost-efficient. Secondly, LinkedIn Basic is robust and provides many terrific features to complete activities on a smaller scale. Finally, other products and services can benefit your business just as much.

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Home » Blogs » LinkedIn Premium Membership Level: Plan Comparisons

LinkedIn Premium Membership Level: Plan Comparisons

If you are using the basic LinkedIn version and want to upgrade your LinkedIn, then have landed at the right page. LinkedIn is the largest networking platform for working professionals.

Using a regular LinkedIn plan at the initial stage for getting used to the platform is right. But for LinkedIn lead generation it’s best to subscribe for premium plans that LinkedIn provides. 44% of LinkedIn user take home more than $75,000 per year, which is above the national median in the US. We can conclude from this that although LinkedIn premium plan may seem expensive but if used strategically then you will cover the cost in no time. Continue reading to know how you can do that.

Table of Contents

What Is the Difference Between a Free LinkedIn Account and LinkedIn Premium Plans?

If you use the premium version of LinkedIn accounts, then you will get access to the additional feature for premium members. As opposed to basic LinkedIn accounts, LinkedIn’s premium members get more results from their outreach efforts. LinkedIn also offers learning resources to its premium members. A basic membership on LinkedIn is free, but your options are restricted. Only those in your network can send messages to you, and only the last five individuals to see your profile will have access to restricted information about them. There is a 100-result maximum for searches, and more specific searches are not available.

However, one advantage of a free LinkedIn membership is that it places you in the company of other professionals. You may make a portfolio, expand your professional network, join groups, start blogs, and more with a free LinkedIn account.

A free LinkedIn account is a great method for newcomers to connect with more established professionals. Before subscribing for the premium LinkedIn plans its essential that you have exhausted all the features of the free version and completely optimized your LinkedIn profile.

Here is how you can optimize your LinkedIn profile :

• First know what are the sections that you need to optimize. Use LinkedIn Profile Checker Tool to get the analysis of your profile for free.
• After you know the section, you need to improve. Know how you can optimize your profile .
• LinkedIn also gives you an SSI score that helps you analyze your LinkedIn profile. 
• If you are someone looking to get a job, then ask your colleagues for endorsement of the skill that you have mentioned on your profile. 

Once you have optimized your profile and explored the basic version, now the next step is to compare different types of premium LinkedIn plans.

What Are the Different LinkedIn Membership Plans?

There are different LinkedIn account types to facilitate the need of different professionals. Paid LinkedIn subscription is priced according to the feature that they offer. There are 9 types of LinkedIn premium subscription. To make it easy for you we have done a LinkedIn premium plan comparison.

Upgrade to LinkedIn Premium if you want more advanced features. You can view more search results than the usual 100 and save more searches than the three that a free account lets you. Businesses who want to manage numerous profiles from a centralized dashboard should use premium accounts.

You can view all of the people who have visited your profile in the last 90 days if you have a Premium account. Additionally, sending and receiving messages from any other user is free for Premium LinkedIn members.

There are four levels of LinkedIn Premium, including Recruiter Lite, Premium Business, Sales Navigator Professional, and Premium Career. All provide resources to assist enterprises with their needs, however each has various charges and restrictions.

• Premium Career : 5 InMail’s (messages sent to individuals outside of your firm) per month, access to on-demand learning films, and application insights are all included with Premium Career’s $29.99 monthly fee.
• Premium Business : For $59.99 a month, premium business accounts provide more details about companies. Additional benefits include unlimited people searches and 15 InMail’s each month.
• Sales Navigator : Core, Advanced, and Advanced Plus are the 3 account tiers available for Sales Navigator. With the Core level ($79.99 per month, invoiced annually at $959.88, or $99.99 per user, per month), you may create custom lists, get alerts on your leads and accounts, and perform extensive lead and company searches. Advanced adds the ability to publish material, track interaction, and provide “warm” introductions from coworkers ($129 per month payable annually at $1,500, or $159 per user per month). For pricing on Advanced Plus, which includes advanced integrations, contact LinkedIn.
• Recruiter Lite: The most expensive tier, Recruiter Lite, costs $139.99 a month (or $119 monthly invoiced annually) and gives users access to a wide range of projects and tools for recruitment and searching. You receive 30 InMail’s each month as well.

LinkedIn Plans Pricing Table:

Is the linkedin premium worth it.

LinkedIn, also referred to as “the professional social network,” is an effective tool for generating leads. And while the free membership plan enables you to partake in fundamental networking activities, many entrepreneurs and marketers eventually ponder the same query: Is upgrading to premium LinkedIn plans worth the cost?

For business purposes, LinkedIn users require more than simply the free services, even though this is not necessary for casual users. You must spend money on LinkedIn Premium if you want your lead generation efforts to produce noticeable results and. So long as you use LinkedIn wisely, your new leads will more than offset the Premium expenses.

How to Choose the Right LinkedIn Account?

You shouldn’t switch your account to a Premium plan just yet if you don’t use LinkedIn frequently.

You should continue to utilize the free account until you have fully utilized all of its functions. Here are some reasons for possibly upgrading to the best LinkedIn premium:

• Make use of the Advanced Search function
• View more than the previous 5 viewers of your profile
• More than 3 saved searches can be made.
• More than 3 InMail messages per month

Don’t merely pick the cheapest plan available if you decide to upgrade in order to save money. You might not notice substantial results from a less expensive LinkedIn membership level that isn’t a suitable fit for you and your organization because each plan has distinct features designed for different needs.

On the other hand, if you won’t be able to fully utilize all the features, hold off on purchasing the more expensive plans. For instance, even if Business Premium has more complex lead creation features than Sales Navigator, the latter is still adequate if you aren’t yet prepared to invest a lot of time and money in lead production

Prior to upgrading, it’s crucial to optimize your account and develop a plan for utilizing the new LinkedIn Premium capabilities. For that you should do a detailed comparison of the features of each LinkedIn premium plan’s cost and feature .

When Should You Subscribe for a LinkedIn Premium Career?

The Premium Career plan includes all the same LinkedIn Premium perks as the standard plan. It allows 15 InMail messages rather than the standard plan’s 3. With a few extra features, Premium Career Account is the cheapest LinkedIn premium plan. Below are the features of the LinkedIn career plan: 

• View all of the past 90 days’ views of your profile, not just the last 5 visitors.
• Put your profile at the top of the applicant lists for the recruiter.
• Check out how other job seekers’ profiles compare to yours.
• When searching for jobs, look at salary insights. (This is a brand-new function that emerged following the 2016 launch of LinkedIn Salary. Job Seekers can get a sense of salary, bonuses, and equity information for particular job titles as well as the factors that affect them by using LinkedIn Salary.)
• You may send three InMail messages each month.
• Gain access to LinkedIn Learning video courses so you can improve your job skills and LinkedIn profile.

When Should You Subscribe for LinkedIn Premium Business?

For business owners who want to advertise their company, connect with more prospects, and find possible business partners, LinkedIn Premium Business subscription is the best option.

It’s perfect for those who want to build their personal brand, increase their visibility, and send messages to anybody they wish without being restricted by the conditions of a free LinkedIn account. Here are some benefits of the LinkedIn Business Premium Plan for businesses :

• Further details on the company, including the breakdown of staff by function and even notable graduates.
• Unlimited (3rd-degree) searches inside your extended network.

You will get access to LinkedIn’s Advanced Search as of this Premium subscription. You can use Advanced Search to add additional qualifiers while looking for individuals, businesses, groups, and other entities, making it possible to locate the most qualified leads in your industry.

The powerful filters and limitless searches in Premium Business make it ideal for starting your lead generation campaigns. Although Sales Navigator is more sophisticated, this strategy is excellent for marketers and business owners who want to start using LinkedIn for lead generation.

When Should You Subscribe for LinkedIn Sales Navigator Accounts?

Consider Enterprise Sales Navigator LinkedIn if you’re serious about maximizing the benefits of LinkedIn for sales then you would want to use sales navigator. For well-established businesses with sizable sales teams, it is perfect.

The price is based on the size of your business and the integrations you require, and many features are customizable. According to what I’ve heard, the annual starting price for LinkedIn Sales Navigator Enterprise is $1,600 per seat.

• The same services as Premium Business, but with 20 InMail messages as opposed to 15.
• Lead recommendations are features that are based on leads you’ve previously saved, including suggested leads and suggested accounts.
• Lead Lists: Keep track of the business contacts you are making so you never miss a chance to connect.
• Real-Time Analysis of Current Leads and Accounts: Find out if people have changed employment, if a startup has gotten more money, and much more — ideal for striking up a conversation with a dream lead!

Teams can use the Sales Navigator Team, which also lets you save 3,500 more leads and combine your lead generation activities with a CRM.

How Does Opting for the LinkedIn Recruiter Plan Benefit Recruiting Professionals?

HR professionals and business owners who hire on a moderate scale and don’t want pricey hiring tools should use a LinkedIn Recruiter Lite account. You may connect with and keep track of the best job seekers using its advanced search and browsing options.

Pricing for LinkedIn Recruiter Lite in 2023 will be $2,399 per year, which is significantly less expensive than a standard LinkedIn Recruiter account.

There are certain restrictions, though. If you have a sizable hiring team that is made up of numerous recruiters, Recruiter Lite LinkedIn is not the best choice. A typical LinkedIn recruiter is a far better choice in such a situation for collaboration and coordination.

The primary distinction between Recruiter Lite and Recruiter Standard is that, although data in the former is owned by a single subscriber, it is owned by your business and can be shared with others in the latter.

Because it encourages teamwork and expedites the hiring process, this subscription is perfect for large recruiting and hiring teams. Therefore, LinkedIn recruiters offer many features to make your LinkedIn recruitment more efficient.

How Can You Use LinkedIn for Hiring?

One of the leading websites for job hunters is LinkedIn. LinkedIn has updated its hiring tools to create a more efficient pipeline for candidates and leads in recognition of the crucial role it plays in connecting potential employers and employees. In order to help recruiting managers find the top people, it has merged a sizable number of already-existing technologies into a comprehensive collection.

LinkedIn Skill Assessments is beneficial for job seekers and recruiters. Let’s see how why this feature is useful :

•  Users may gain favor with hiring managers and recruiters by taking part in skill assessments. According to company representatives, the function enables users to “build a stronger profile” that makes them stand out from the competition.
• More searches will include job seekers. According to LinkedIn, candidates who have passed a skill assessment will be more likely to turn up in searches.
• Job recommendations will be given to job seekers. Anyone who successfully completes an assessment for a talent that is in demand will get timely employment recommendations as soon as they become available.
• For recruiters, it simplifies the candidate search. Recruiters and hiring managers can expedite the applicant search by using skill assessments. Employers won’t need to put up special tests to demonstrate a candidate’s skills. As an alternative, they will be able to quickly see who passed a LinkedIn Skill Assessment and move forward from there.
• Candidates may receive evaluations from recruiters. Assessments can also be given to candidates by recruiters. Although it won’t be required, it will make candidates stand out. The recruiter won’t know if a candidate takes an evaluation but fails it.

Know that you know what to look for while subscribing for the LinkedIn Premium plan choose the plan that fits yours needs. Once you have built your lead list, getting them farther into your sales pipeline and closing the deal is essential. As all your hard work will go to waste if your leads are not converting.Integrating LinkedIn automation tools for your LinkedIn outreach will help you convert them to clients and generate revenue for you.

Frequently Asked Questions

With a premium membership, you may talk with recruiters directly and check who has seen your profile in the previous 90 days. This might assist you in connecting with and developing relationships with potential employers. By gathering application data and learning about salaries, you can also assess your competitiveness with other applicants.

A strong tool for accomplishing your sales objectives is the LinkedIn premium for sales. You can use it to enhance your lead creation and LinkedIn prospecting efforts. You may scan profiles, identify leads, and cultivate a strategic relationship with the use of the InMail credits and the numerous search options.

To expand your small business, you may network with corporate leaders, create professional partnerships, and generate leads with a premium LinkedIn account. This is made feasible through the enhanced search function, InMail credits, and greater visibility. Here is a ranking of the top prospecting tools you can use to save more time for your business’ needs.

Students can be put off from upgrading due to the hefty cost of a LinkedIn premium membership. But did you know that it can help you network more after graduation, increasing your likelihood of getting hired? Additionally, you can expand your knowledge by using the online courses included with a Premium subscription. Additionally, recent graduates might attract attention by applying for jobs through a premium LinkedIn account.

Table of Contents

How much is LinkedIn: Premium account pricing

Staying up-to-date with the ever-evolving tools and pricing on LinkedIn can be a daunting task, as the platform frequently introduces new updates. One of the latest offerings from LinkedIn is the “I’m interested” feature, which enables candidates to express their interest in a company without submitting a formal job application.

To save your time and stay informed, you can rely on this article to get the latest information on LinkedIn plans, features, and pricing as of 2023. 

Key points: 

• LinkedIn offers a free version as well as paid solutions for business and recruiting. Even a free account can be used for lead generation (if you have a tool for secure mass auto-data collection like Linked Helper).
• The price for the most expensive social network plan, Recruiter Professional Services, is provided upon request to companies. However, some sources mention $1080 per month. This plan is the only one that allows reaching contacts beyond the 3rd degree of connection and provides a record-breaking 150 InMails per month.
• All subscriptions starting from Business Premium offer browsing without a commercial search limit.
• Below, we will provide a brief description of several important paid features that differ from each other, making it easier for you to prioritize.

People Browsing: This tool is great for discovering other professionals on LinkedIn based on various criteria such as location, industry, and job title. And the best part? You can do this every month for free! Well, sort of. The number of searches you get per month depends on your subscription level. If you have a higher-tier plan like Premium Business, you get unlimited search access. But even if you have a lower-tier plan, you can still find plenty of great contacts.

InMails are a great way to message other LinkedIn members and make new connections. The number of InMails you can send per month depends on your subscription level, but you might be able to send a complimentary InMail if the recipient’s profile is set to “open” status. 

You can learn more about all the InMail rules in our guide .

LinkedIn Insights provides a wealth of information depending on your subscription plan. For example, Company Insights can give you the lowdown on a company’s size, location, and industry, as well as employee demographics and performance metrics. Sales Insights can help salespeople tailor their outreach efforts to specific companies and users. And Career Insights is perfect for job seekers looking for the inside scoop on job titles, required skills, and salary information.

If you want to improve your skills, you might want to check out LinkedIn Learning, which offers a wide range of online courses to help you refine your talents and stay competitive in today’s job market.

If you really want to up your game, you might consider upgrading to a subscription level like Sales Navigator or Recruiter, which offers even more advanced options like Advanced Search and sorting people by lists.

Categorizing users in lists allows businesses to monitor potential clients effectively. However, this functionality is exclusive to subscription levels such as Sales Navigator and Recruiter.

Improved filtering: As a LinkedIn subscriber, you have access to a range of filters that can help you narrow down your search and increase accuracy. For example, if you’re a Sales Navigator user, you can search by groups, activity date, and work experience. And if you’re a Recruiter subscriber, you can search by skills.

Who’s viewed your profile: On a free account, you can only see the last 10 people who have viewed your profile (but not always, some enable Incognito mode). With paid subscriptions, you can see the audience for 90 or 365 days (starting with the Business Premium subscription). 

Hack: In Linked Helper campaigns, you can gather a list of people who have visited your account. This audience is often already warm to what you have to offer and may be looking forward to your invite or message.

LinkedIn subscription options overview

Check out the table below for a quick summary of the main differences between subscription options:

Is LinkedIn free?

LinkedIn offers both free and paid subscription options for professional networking. 

LinkedIn’s free features can provide valuable benefits to both CEOs and students, whether it be expanding their network, finding job opportunities, or staying up-to-date on industry news and trends.

For example, a CEO might use LinkedIn to expand their professional network and connect with other industry leaders, as well as share insights and content related to their business. They might also use LinkedIn to recruit new employees and stay up-to-date on industry news and trends.

Similarly, a student can use LinkedIn to connect with professionals in their desired field and potentially find internships or job opportunities. They can also use the platform to showcase their skills and experience, share content related to their academic interests, and network with other students or alumni from their school.

What is the LinkedIn free plan? 

Let’s talk about the LinkedIn free plan. This plan is great for those who are just getting started with LinkedIn or for those who want to use it casually. With a free account, you can create a profile, connect with others in your industry, browse jobs, and join groups. You can also send messages to your connections and view some insights on who viewed your profile.

However, there are some limitations to the features and benefits you can access with a free account. For example, you may not be able to see the full list of people who have viewed your profile, and you may not be able to send messages to people you’re not connected with. But don’t worry, there are still plenty of useful features available on a free account.

To enhance your LinkedIn experience, you can use automation tools like Linked Helper. With Linked Helper, you can create automated messaging funnels, send free InMails to open profiles, and even save user collections in your CRM. This can help you save time and make your outreach more efficient.

So, whether you’re using a free or paid account, LinkedIn has a lot to offer for your professional networking needs. Keep connecting and growing your network, and who knows what opportunities may come your way!

LinkedIn membership with Linked Helper

As a LinkedIn user, you have the option to choose between a free plan or a paid membership. While Linked Helper is compatible with any LinkedIn subscription, a paid membership can unlock a world of benefits, making your automation experience more streamlined and efficient.

If you’re considering upgrading to a paid plan, Sales Navigator and Linked Helper are great options to explore. Sales Navigator gives you exclusive access to filters that aren’t available in the free version, which can help you search and sort leads more effectively for your campaigns.

When you pair Sales Navigator with Linked Helper, you gain access to a range of useful features, including filtering and messaging group members, excluding certain criteria in filters, and collecting active users who have posted in the last 30 or 90 days. Plus, you can even use Sales Navigator links in Linked Helper on LinkedIn accounts without a Sales Navigator subscription!

*You can collect profiles from Sales Navigator, download them into a CSV file, and upload the URLs into a LinkedIn account campaign without a Sales Navigator subscription. Even with a free LinkedIn account plan, Linked Helper can still open these profiles through the Sales Navigator URLs, eliminating the need to purchase a Sales Navigator subscription for that LinkedIn account.

By leveraging the unique features and benefits of different subscription plans, you can take your outreach efforts to the next level and achieve your business goals on LinkedIn. So go ahead, give it a try, and see how using a LinkedIn membership and automation tools like Linked Helper can transform your LinkedIn game!

A detailed description of the features and advantages of working with different subscription plans can be found in the table below.

How much does LinkedIn Premium cost?

Upgrading to a LinkedIn Premium account can be a great way to enhance your LinkedIn experience and take advantage of a range of advanced features. LinkedIn Premium cost can vary depending on the subscription plan you choose, with options ranging from $29.99 to $59.99 per month (as of 2023). 

The first step that many regular users consider when upgrading their subscription is LinkedIn Premium. Typically, this plan is chosen by those who need to find a job quickly because it allows their profile to appear more frequently in searches and includes InMails (which can be used to contact recruiters).

In the Premium lineup, you may start to feel a bit confused because there are two solutions offered: Career ($29.99) and Business ($59.99). By the way, LinkedIn often changes the names of its subscription plans, so these are the current names as of the time of writing.

There are some differences between these sub-plans, not only in price but also in the included features. If you need to find a job, the Career plan’s features may be sufficient. It includes five InMails and has access to Premium Insights (for example, insights on companies that can help you assess your future workplace). LinkedIn promises to increase your account’s reach by two times.

At the same time, the Business plan can be useful for individual entrepreneurs or small businesses that are developing their networking. In addition to Insights, you will have 15 credits and more opportunities (which we will cover in the section below), as well as the ability to increase your account’s reach by up to six times.

LinkedIn Premium price: Career plan pros and cons

Price: $29.99

The LinkedIn Premium Career subscription offers multiple benefits to job seekers and professionals to enhance their career opportunities.

✅ Included InMail provides the freedom to message anyone who is not currently in your network. However, there are only 5 messages allowed per month.

✅ Profile Views will be visible for 90 days, as opposed to the free account where you are limited to 10 views. This feature can be useful for assessing your audience and gathering a following for campaigns to automate (e.g. mass invites and messages).

✅ You can compare yourself to other job applicants. In this regard, LinkedIn provides maximum opportunities for job seekers, as you will have access to statistics and your rank among other job applicants. 

For example, there’s a wealth of information available to help you make more informed decisions about your applications. Not only can you see how many people have already applied for a particular job, but you can also access a percentage-based ranking that compares your profile to other applicants, taking into account experience and skills. In addition, you can view a list of top skills among applicants, including those you share, as well as the education and experience levels of your competition. All of this information can be valuable in helping job seekers tailor their applications and improve their chances of success.

✅ The Job Insights feature in the premium subscription is more comprehensive than in the free version. This can be particularly useful if you apply for jobs directly through LinkedIn. By navigating to the Jobs page, you can get an overview of the positions that you have a higher chance of success with.

✅ With this subscription, you’ll also have access to Learning, which can be helpful in finding interview tips to improve your skills and increase your chances of landing your dream job.

❌This plan still has limitations on search . This limit is in place to prevent commercial use of the social network. A high volume of searches by users can signal such usage. In both the free and career plans, you can search for no more than 300 people per day.

❌  Some users may not find it worth the cost. We reviewed user opinions on forums such as Reddit to understand whether the investment in this plan is worthwhile.  Some users feel that there aren’t enough additional features beyond the free version.

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LinkedIn Premium pricing: Business plan pros and cons

Price: $59.99 

LinkedIn Business Premium is a subscription service for businesses that costs twice as much as the Career plan. It may not always be clear whether it’s worth paying double and what advantages this plan offers. As we mentioned before, it’s positioned as a solution for businesses.

This plan includes all the features of the Career plan. That means you’ll have access to the same insights, learning, and other bonuses. In addition to these features, there are also more advanced ones (described below).

✅ The ability to see profile views and insights for the past 365 days.On many LinkedIn resources, it’s stated that o nly the Business package provides access to these insights for 365 days. With this plan, you can see more detailed data on profile views by week. The key differences between the free plan and the paid plans for this feature can be found in the Help Center. 

✅This plan includes 15 InMails, which is three times more than the Career plan. This number of InMails per month may be enough to reach out to new leads and establish business connections.

✅ You’ll also have unlimited people search. Starting with this plan, you can search for people on the social network without worrying about hitting the 300-request limit.

✅You’ll have access to Business Insights. These insights are also called company data . The social network collects data on employees, markets, and investments over the years to support research and analysis.

❌You can only post one free job at a time, and additional job postings require an extra fee.

❌ You might need some extra training or support to use the tools effectively.

❌ Despite its better sales adaptation, you still won’t have access to all the possibilities. For example, you won’t have ultra-clear filters like Sales Navigator or the ability to create custom lead lists.

You can easily organize and manage leads within the CRM or integrate them with other familiar CRMs with LinkedIn Helper.

In summary, the distinction between the plans is illustrated on the pricing page. 

LinkedIn Sales Navigator cost

Purchasing LinkedIn Sales Navigator may require some research as it may seem costly. Prices start at $99.99, but this plan can significantly improve lead generation. Many recruiters also opt for this plan because it is cheaper than the Recruiter line but includes more InMail credits.

In terms of features, it includes everything available to Business Premium users. However, the main advantage is the unique filters. This plan can change your search experience as you can find people by group name or experience. The interface of this package is also different from the Premium line and is tailored more for sales. The account includes new sections such as lead lists and user recommendations. You also receive alerts about leads that are not available in cheaper solutions.

The difference between the Premium line and Sales Navigator is visible in the screenshot from LinkedIn Help Center.

Inside Sales Navigator itself, there is a gradation of plans with different pricing (which does not simplify your choice). Currently, the price for the most expensive and advanced package, Advanced Plus, is not listed on the official website. However, some sources report that the price starts at $1,600 per year. To order it, you will need to request a demo and contact a LinkedIn representative.

Sales Navigator Core

Price: $99.99

Opting for an annual subscription can result in a 25% cost savings compared to the monthly price. The current pricing for Sales Navigator Core pricing is $79.99 per user per month for an annual subscription, while the regular monthly rate without the discount is $99.99 per user per month.

✅ Unique and useful filters : Sales Navigator offers filters such as group search, work experience, geography (Zip code), and the ability to exclude unwanted search results. This subscription scores a 10 out of 10 for its ability to find the right person, which is essential as the number of sales depends on the quality of the leads found. The success of auto-campaigns in LinkedIn Helper also depends on this, as the software will not waste actions on irrelevant users.

✅ Access to Spotlights: The Spotlights feature categorizes search results using LinkedIn data, allowing users to locate potential clients who are more likely to interact with them. This feature can be accessed through a filter on the left-hand side of the lead and account search page. Spotlights offers a range of filters, including identifying leads who recently changed jobs, attended the same educational institutions or businesses as you, posted on LinkedIn within the last month, were mentioned in the news within the last month, follow your company on LinkedIn, or are connected to your colleagues.

✅ With a Sales Navigator subscription, users get access to 50 InMails per month, which can be used to reach out to potential clients or contacts. Additionally, they can send up to 800 free InMails to open profiles. By using LinkedIn Helper with Sales Navigator, users can parse the status of these InMails and sort leads in their CRM based on it.

✅ Lead lists and recommendations: You can create lists of people based on search criteria and add up to 10K people to those lists. Data about their companies is automatically saved, and you will receive all updates about these people. The social network will also recommend similar profiles to you, which will increase your chances of making sales and succeeding in lead generation.

✅ Tracking important people: You can receive notifications and leave notes about potential clients. Through alerts, you can learn about the latest updates about these people, their careers, content, and much more – check out the full list in the article.

✅ Integrations: For example, you may integrate Sales Navigator with Microsoft Office 365 . By using this integration, you can view insights about your prospective leads directly within Outlook for web, without leaving your workflow. You can also access information about a contact and connect with leads directly via Outlook.

❌No TeamLink: You cannot receive shared data about leads with your team. However, this can be done by working through Linked Helper CRM and setting it up through a dedicated server.

❌No more advanced insights: Advanced tools for a more in-depth evaluation of how leads interact with content are only available in advanced plans.

❌ No integration with SNAP: The ability to integrate Sales Navigator with your usual CRM via the Sales Navigator Application Platform is only possible on more expensive plans.

Learn all about Sales Navigator filters in our post .

Price: $176 

After the one-month free trial period ends, you can get the Advanced plan for around $136 per month if you choose to pay annually, which includes a 23% discount. The regular monthly cost without the discount is around $176 per month per license. You won’t be charged until after the trial period ends, and if you cancel within 30 days, you won’t be charged anything.

Each subsequent subscription sub-plan includes all the features of the lower-tier one, plus some improvements. So, the Advanced plan will include all the benefits of the Core plan described above. The number of InMails is the same for all subscription plans at 50. But in addition to these benefits, you can find the following advantages:

Buyer Interest alerts. Buyer Intent alerts are notifications that indicate when individuals from a saved account have interacted with your LinkedIn company page or website. These alerts are classified into two types: Leadership Alert and Employee Alert, which are based on LinkedIn Insight Tags. A Leadership Alert is generated when a VP, CXO, Partner, or Owner from a saved account visits your LinkedIn company page or website. Similarly, an Employee Alert is generated when a non-leadership employee from a saved account interacts with your LinkedIn company page or website.

Best path to a lead: TeamLink is a feature that utilizes the network of your team to help you find the best approach to a lead. It shows you Sales Navigator license holders on your team account who are 1st-degree connections to the lead, regardless of whether you are connected to your teammate or not. This helps you identify team members who can help you connect with potential leads. 

Better content sharing and tracking: A Smart Link feature is available to package and share content within your Sales Navigator workflow, monitor viewing behavior, and gain insights on your prospects’ and customers’ interests. These are unique URLs that allow you to share content and track user behavior. They enable you to personalize your content, gather detailed analytics, and optimize your posting strategy. Smart Links can also be used in conjunction with LinkedIn’s retargeting capabilities to reach users who have interacted with your content in the past.

Enhanced capabilities for larger organizations: Sales Navigator provides advanced features for enterprises to manage their Sales Navigator subscriptions more efficiently. The features include single sign-on integration, volume and multi-year discounts, invoicing, a dedicated relationship manager, and employee data integration. Businesses can monitor their accounts and usage through the account center and usage reporting. The additional functionalities aim to offer a more personalized experience for larger organizations.

Cater to the needs of large organizations: For instance, a large corporation can use it to connect with potential clients, track their competitors, and monitor the industry trends. The dedicated relationship manager can assist them in setting up their account, provide training, and help them with any queries or concerns. 

Advanced Plus

Price: Needs to be requested. 

CRM Sync feature: This would allow the head of sales to monitor their team’s lead generation efforts and ensure that they are targeting the right prospects. They could also access the information in real-time and have a complete view of all potential leads in one place, making it easier to prioritize and follow up with them.

Auto-Save, Activity Writeback, & ROI Reporting: Imagine you are a sales manager and want to track the performance of your sales team. You can automatically save your team’s searches, alerts, and leads to your CRM and track ROI reporting. This way, you can measure the impact of your team’s Sales Navigator efforts and optimize your strategy accordingly.

Advanced CRM Integrations: Suppose you are a marketer and need to find potential customers for your email marketing campaigns. With the Advanced CRM Integrations feature, you can seamlessly access your contacts, leads, and accounts within your CRM, such as HubSpot or Marketo. This way, you can easily import your leads into your email marketing platform and create targeted campaigns based on their interests and behaviors.

Data Validation & Contact Creation: Let’s say you are a customer service representative and need to update contact information in your CRM. With this tool, you can ensure your CRM data is accurate and up-to-date by validating contact information and creating new contacts when necessary. This way, you can avoid any miscommunications or lost opportunities due to incorrect contact information.

Personalized Insights: if you’re a sales representative, you can receive intelligent insights on potential leads that are likely to convert, such as alerts when past customers move to new companies or contacts leave an open deal. This can help you prioritize your efforts and gain a competitive edge.

The Advanced Plus plan includes a demo feature, and the price can be obtained by contacting LinkedIn employees through the “Contact Us” option.

LinkedIn Sales Navigator vs. Premium

After reviewing all of the Premium and Sales Navigator plans it is clear that they differ significantly in several aspects.

Different Goals: Premium may be a good option for individuals and users seeking career growth, while Sales Navigator can significantly enhance lead generation. Additionally, Advanced plans are designed for teamwork, with shared access to leads and CRM synchronization.

Sales Functionality : The price difference between Core and Premium Business is $30, but the difference in functionality is significant. Starting with the search function, Navigator offers filters by groups, work experience, spotlights, and pre-made lead lists, improving audience management by focusing on them as customers rather than potential colleagues or influencers.

Interface :While Premium’s dashboard interface remains unchanged, even in the priciest Business plan, Sales Navigator offers a visually distinctive interface with a plethora of sales-focused tools and company access.

Number of InMails: With 50 InMails compared to 5 or 15 in Premium, your communication can reach new levels with Sales Navigator. Additionally, with Linked Helper for sending free InMails, you can parse Open Profiles and sort them in your CRM, improving your outreach metrics.

In conclusion, the Premium version may be a good option for individuals seeking career growth or personal use, while Sales Navigator can significantly enhance lead generation and sales functionality. Advanced plans are also available for team collaboration, lead sharing, and CRM synchronization.

LinkedIn Recruiter pricing: the most expensive subscription review

We have approached the most expensive plan, which starts at $170 per month. This investment may be suitable for individual recruiters or staffing firms. The lineup is divided into 3 different subscription plans : Recruiter Lite, Recruiter Professional Services, and Recruiter Corporate.

Recruiter Lite is the basic plan that provides access to 3rd-degree connections on LinkedIn, 20+ filters for candidate search, a limit of 10 candidate search alerts, and InMail messaging capped at 30 per month. However, it does not offer filters for skill assessments or the ability to add tags to candidates. The pricing for this plan is $170 per month or $1,680 per year. Despite being more expensive than Sales Navigator, it does not include some features that may be important to you.

Recruiter Professional Services is a higher-tier plan that offers access to 3rd-degree connections on LinkedIn, with 30 additional unlocks per month for out-of-network profiles. This means that you will have access to people who are not connected to you. This plan includes:

• 40+ filters (including advanced filters)
• The ability to filter candidates by their open availability for contract work
• Skill assessments, and the ability to add tags for filtering and categorization
• 100 monthly InMails
• Job postings
• 50 candidate search alerts 
• Recruiting insights
• Talent pipeline 

However, the exact pricing information is only available by contacting the LinkedIn team.

LinkedIn Recruiter Corporate is the most advanced plan, and it includes all the same features as the previous plan, but with additional options suitable for larger staffing firms. This plan offers the most InMails of all LinkedIn plans – 150 per month. It is also the only plan that provides you access to all LinkedIn users regardless of their level of connection. This means that you can contact anyone, which can be a key factor in recruiting.

The price for this plan is available by contacting LinkedIn, but according to some sources, it is at least $10,800 billed annually or $1,080 per month.

❗️To summarize, the plans differ in terms of access to LinkedIn’s network, search filters, InMail messaging limit, and additional features such as job postings and recruiting insights. The cost of the subscription varies depending on the plan, with Recruiter Corporate being the most costly.

Learn more at the link

LinkedIn Recruiter Lite pricing: Is it worth it?

✅ While LinkedIn Recruiter offers a skill filter that is not available in Sales Navigator, it may not always be the most advantageous choice for lead generation. 

In a previous article, we examined whether LinkedIn’s most expensive subscription capabilities are worth the cost. Learn why using Linked Helper in conjunction with Sales Navigator can often provide more advantages.

There are several drawbacks to LinkedIn Recruiter Lite, including:

• No Spotlight feature
• Filters that differ from Sales Navigator only by the Skill filter
• No extended insights on profile viewers 
• A limit on profile views
• Fewer InMails compared to Sales Navigator (30 vs. 50)

​​Due to these limitations, the high cost of LinkedIn Recruiter Lite subscription may not always be justified, and some recruiters prefer to invest in Sales Navigator instead. 

One alternative cost-saving strategy for recruiters is to use automation tools like Linked Helper and Sales Navigator. This combination can provide similar functionalities at a lower cost compared to LinkedIn Recruiter Professional Services or Corporate.

Is the messaging feature in LinkedIn Recruiter Lite worth the pricing?

The messaging features of LinkedIn Recruiter differ based on the subscription plan. LinkedIn Recruiter Lite, for instance, offers 30 InMail messages per month, whereas the higher-tiered Professional Services and Corporate plans provide larger InMail quotas of 100 and 150 messages, respectively.

Moreover, Professional Services and Corporate plans come with pooled InMail credits, enabling recruiters to use their credits across multiple accounts and send InMail messages in bulk.

A small recruiting firm with a limited budget and a team of two recruiters may find that LinkedIn Recruiter Lite is the best option for their needs. While the plan has a limit on profile views and InMails, it is more affordable and still provides access to valuable insights tools, such as job posting analytics and company insights. On the other hand, a larger recruiting firm with a higher budget and a larger team may require the more advanced features of LinkedIn Recruiter Corporate to effectively manage a high volume of recruiting efforts and access more InMails and profile views. 

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LinkedIn Membership Levels: Free vs Premium Business vs Sales Navigator

Melonie Dodaro    •  LinkedIn

If I only had a dollar for every time someone asked me, “Melonie, which LinkedIn membership level is right for my business?”

A free subscription, LinkedIn Premium, or Sales Navigator? Which one will best serve your needs and help you achieve your business goals, whether that be professional networking or lead generation? 

The truth is it depends…

…because every business’s needs and preferences are different.

To help you decide, I’ve created a comprehensive comparison guide that describes the features, tools, and benefits of each LinkedIn membership level.

Free LinkedIn subscription

Despite its clear limitations, there’s a lot to like about LinkedIn’s free membership level. With the free LinkedIn membership, you can:

Build your professional brand

Build and maintain a large trusted professional network

Find and reconnect with colleagues and classmates

Request and provide recommendations

Search for and view profiles of other LinkedIn members

Send and receive messages from 1st-degree connections and InMails

However, many features once available in the free membership are now gone. That means it’s a little trickier to get around the lost functionality and avoid going over the monthly commercial use limit when you do your searches.

Many people using  LinkedIn for lead generation  often choose to upgrade from the free version to a paid LinkedIn subscription for the following reasons:

They feel they’re missing out on opportunities

They’d like to accomplish more in less time

They’re not tapping into the full potential of LinkedIn for their business

However, even with the limitations of the free membership, LinkedIn is still the best place for most professionals, B2B businesses and salespeople to (a) find and connect with their ideal clients, (b) post content, and (c) engage in numerous ways with their connections.

The very premise of LinkedIn is that it’s an active social platform for businesses. Its membership is now almost one billion members worldwide.

The power of the platform is that even with the free membership you can quickly and easily find and connect with professionals and businesspeople all over the world. 

Paid LinkedIn Membership Levels

LinkedIn offers several paid membership levels.

The chart below compares the Premium Career, Premium Business, Sales Navigator Core, and Recruiter Lite plans to see which may be the best for you.

While Premium Career and Recruiter Lite are useful to a particular group of people, in this article I will be comparing LinkedIn Premium Business and Sales Navigator memberships, the most useful for  lead generation on LinkedIn .

LinkedIn Premium Business Subscription

If you feel limited by your free LinkedIn account, you might want to consider LinkedIn Premium Business.

Here is a list of tools and features you can access with your LinkedIn Premium Business subscription to help you decide if it is right for you: 

If you want to send a message to someone you’re not connected to (and with whom you don’t share a group), you must send them an  InMail .

InMails can be useful when you want to reach out to a potential prospect before you send them a connection request or if they haven’t accepted your connection request.

This is only possible with a premium subscription. You’re given a certain number of InMails every month based on your subscription level, with an opportunity to purchase more.

Unlimited Search

With  unlimited people browsing , you don’t have to worry about the commercial use limits   put on free accounts.

This means you won’t lose access to search results partway through the month, which would negatively affect your lead generation searches.

Activities that LinkedIn counts towards the commercial use limits include:

• Searching for LinkedIn profiles on LinkedIn.com and the mobile app
• Browsing LinkedIn profiles using the “People Also Viewed” section located on the right rail of a profile

The following activities don’t count toward the limit:

• Searching profiles by name using the search box located at the top of every page on LinkedIn.com
• Browsing your 1st-degree connections from the Connections page
• Searching for jobs on the Jobs page

Who’s Viewed My Profile

This feature is one of LinkedIn’s most popular, because it reveals the types of people and companies your profile and skillset is attracting, often uncovering high-quality potential leads.

This section lists all the people who have viewed your profile (you can see only the last five people with a free account).

LinkedIn provides you with some additional filters in the “Who’s viewed your profile” section, including: 

• Company (see if there is a trend of people from specific companies viewing your profile)
• Industry (discover what industries your viewers are in)
• Location (see the most common geographic locations of your viewers)

And if you click on “All filters” you will also be able to see:

• Date range (past 14 days, 28 days, 90 days, 365 days)
• Interesting viewers

Note: LinkedIn defines “Interesting viewers” in its analytics as notable profile viewers, such as senior leaders in your industry, recruiters, and other individuals who can further your career. Turning on the “Interesting viewers” feature in LinkedIn’s analytics will show you these notable profile viewers.

The Limitations of a LinkedIn Premium Subscription

While the LinkedIn Premium subscription offers additional features beyond the free account, this membership has limitations for people who are looking to use LinkedIn for lead generation.

One benefit LinkedIn claims for a Premium Business membership is the InMail credits provided. While InMail allows you to send messages to LinkedIn users who aren’t in your network, we find that InMails are often perceived as promotional or spammy. They appear differently in a user’s LinkedIn inbox, making them less likely to be opened and engaged with compared to standard messages. Therefore, even though they’re part of the Premium plan, we typically don’t recommend using InMails as a primary form of outreach.

Another potential drawback of the LinkedIn Premium Business subscription for people wanting to focus on lead generation is the lack of advanced search and targeting filters. These are often crucial tools to locate, segment, and prioritize leads based on a variety of factors such as job function, seniority, or company size.

Additional Reading:   Decoding the Latest LinkedIn Algorithm Changes

LinkedIn Sales Navigator

If your goal on LinkedIn is to generate leads and sales, then Sales Navigator will likely be the subscription best suited to meet your needs. Unlike the free and Premium subscriptions, Sales Navigator is explicitly designed for sales, and includes a comprehensive set of features that assist in lead generation and prospecting.

In comparison to the other subscriptions, Sales Navigator stands out for its advanced search capabilities. These allow you to accurately identify and target your ideal clients based on a variety of criteria that go way beyond just job function, seniority, company size, and geographic location. 

Another unique feature of Sales Navigator is the ability to save and track leads and accounts. With this, you can monitor the activity of potential leads and companies, allowing you to reach out at the optimal moment or stay up to date with any significant changes.

It’s important to note that Sales Navigator has three versions: Core, Advanced, and Advanced Plus. These are respectively tailored to individual users, teams, and enterprise users. The features and tools available vary between these versions, so it’s essential to review and select the one that best aligns with your needs and objectives.

Let me share just some of what makes Sales Navigator powerful for finding, connecting, and staying engaged with your ideal customers.

Sales Navigator Advanced Search

Sales navigator advanced search provides additional filters for finding leads and accounts. the search filters are divided into two categories: people search filters (leads) and company search filters (accounts). .

The Sales Navigator Advanced Search filters include:

• Company headcount
• Current company
• Past company
• Company type
• Company headquarters
• Current job title
• Past job title
• Seniority level
• Years in current company
• Years in current position
• Changed jobs in last 90 days
• Mentioned in news in last 30 days
• Posted on LinkedIn in last 30 days
• Following your company
• Have shared experiences with you
• With TeamLink intro
• With TeamLink intro through your executives
• Past customer (only with Advanced Plus with CRM integration)
• Past colleague

Posted Content

• Keywords in article
• Years of experience
• Connections of
• Profile language
• TeamLink connections of
• People in CRM
• Account lists
• People you interacted with
• Saved leads and accounts

When using the search within Sales Navigator, it’s essential to build your lists using relevant filters to narrow down the results to a manageable size. As you add each filter, the result list will decrease until you’ve created your ideal target list.

Once you have your list of your ideal customers, you can save that search. You also have the ability to “Save” (or follow) each relevant contact on that list. This action enables you to keep updated on their activities and interactions on LinkedIn, helping you stay relevant and informed in your engagement with them.

Spotlights (activities and shared experiences)

One filter that truly stands out for its value is Spotlights for both leads and accounts.

Spotlights is a unique feature in Sales Navigator that helps you identify leads who are more likely to engage with you. By utilizing a variety of filters based on activities and shared experiences, Spotlights gives you a strategic edge in identifying and connecting with potential leads.

Filters available within Spotlights include:

Changed jobs in last 90 days:  This filter helps find people who may be interested in making an impression in their new role, making them more open to connecting if you can add value.

Mentioned in the news in last 30 days:  This filter allows you to personalize your outreach based on recent news mentions.

Posted on LinkedIn in last 30 days : This filter prioritizes your outreach to leads who have recently posted on LinkedIn, providing insights on what’s important to them. You can use this information to create a personal message or to engage with their content.

Following your company:  This filter identifies leads that have followed or commented on your company’s posts on LinkedIn, indicating potential interest.

Have shared experiences with you:  This filter helps leverage common experiences to establish rapport in your outreach.

With TeamLink intro:  This filter finds leads who are already connected to colleagues at your company, providing a potential path for warm introductions.

With TeamLink intro through your executive:  This filter identifies if an executive at your company has a relationship with a potential buyer that could provide a warm introduction.

Past customer:  This filter will help you uncover hidden allies by finding leads who worked at a company that has been your customer. This data is based on the opportunities in your CRM and is only available to Advanced Plus customers. 

Past colleague:  This filter identifies if a past colleague is now working at the company you’re targeting, potentially providing introductions and insight on the best person(s) to reach out to.

Viewed your profile in last 90 days:  This filter alerts you when a potential buyer has recently viewed your profile, providing an opportunity for personalized connection requests.

Spotlight features available for Accounts (companies)

In addition to the value Spotlights brings to individual lead search, Sales Navigator also offers additional features for Accounts (companies) with the Advanced and Advanced Plus subscription. 

The  Buyer Intent Activities  filter includes actions taken by people within the targeted Account, such as LinkedIn ad engagement, InMail acceptance for a colleague, company LinkedIn page visits, or LinkedIn profile visits to colleagues and leadership. This feature demonstrates the power of Sales Navigator to not just focus on Leads (individuals) but also on holistic account-based strategies.

Additional features in Sales Navigator

Beyond the advanced search function I’ve covered here, there are many additional features available within Sales Navigator that you can see in the chart I shared above, showing the difference between Sales Navigator’s Core, Advanced, and Advanced Plus plans. 

Consider investing in Sales Navigator if you’re facing these challenges:

• You often reach the commercial search limit (a restriction LinkedIn imposes on the number of searches you can conduct within a given period on free accounts).
• You’re looking for a customized newsfeed solely featuring leads and companies you’ve selected as potential buyers. 
• You require more search and filter options. 
• You’d like to utilize your colleagues’ connections for warm introductions through TeamLink. 
• You’re keen on tracking buyer engagement with personalized content through Smart Links. 
• You want detailed insights into who’s viewing your profile. 
• You’re after flexibility in creating notes and custom lead lists, aiding in organized outreach. 
• You want to save successful search lists.
• You need CRM integration (Microsoft Dynamics 365 or Salesforce.com) for enterprise users with the Advanced Plus version.

LinkedIn’s Sales Navigator offers the flexibility to tap into premium information and additional tools. While LinkedIn’s free Advanced Search can assist in locating ideal leads, Sales Navigator includes comprehensive search filters to pinpoint your precise target customers. It allows you to save searches and receive new results daily, weekly, or monthly. With over three dozen additional filters, Sales Navigator empowers you to refine your search, save time, and produce superior results.

Having experimented with free and premium accounts alongside Sales Navigator, we’ve discovered that Sales Navigator outshines the rest when it comes to social selling.

Deciding on the Right LinkedIn Subscription

Like all social media platforms, LinkedIn is constantly evolving, so it can be hard to know which plan will work best for you.

Whether you decide to invest in Sales Navigator or Premium Business, or use the free LinkedIn membership, the key is to stay organized with your  social selling activities .

While it may seem like it’s a lot more work to set up a lead generation system in the beginning, in the long run, being organized will:

• Save you time and effort
• Prevent you from getting overwhelmed
• Enable you to generate leads more efficiently

You can also avoid making costly mistakes that come with being disorganized, such as sending the wrong message in the wrong context at the wrong time. When you do that, you lose prospects forever, so it pays to stay organized.

With tools such as Sales Navigator, getting and staying organized is faster and easier. Moreover, such tools provide additional features that will increase the success of your social selling activities.

LinkedIn’s Pay to Play Professional Plans

Social media has spoiled us over the years, giving us the ability to market to consumers without spending money. That’s never happened before. But social media platforms have caught on to that, and now capitalize on our need to use them for marketing.

LinkedIn has done the same thing Facebook did when it changed its algorithm for Business Pages. The change made it almost impossible for Business Pages to be seen organically. That was the start of the Pay to Play models on social media platforms.

Upgrading to a paid LinkedIn membership may not be right for everyone, but it certainly will make sense for those who can find, connect, and build relationships with their ideal customers on LinkedIn.

I hope this comparison has helped you decide which LinkedIn membership level will work best for you.

If you need help creating or improving your lead generation or social selling strategy on LinkedIn, you can  contact me here .

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LinkedIn Premium Gives You More Access, but Is It Worth It?

Over 875 million people use LinkedIn, and 39 percent of users pay for LinkedIn Premium. But is LinkedIn Premium worth it? Here's what we know.

Feb. 16 2023, Published 4:00 p.m. ET

What is LinkedIn Premium?

How much is linkedin premium, how do i sign up for linkedin premium, how does linkedin premium plans further your skills.

Are you looking for a new job ? Or, maybe you are searching for sales leads? LinkedIn is an excellent resource for connecting with other business professionals, finding a job , or determining who makes the buying decisions at a company.

Over 875 million people use LinkedIn , and 39 percent of users pay for LinkedIn Premium. But is LinkedIn Premium worth it? Keep reading to find out!

LinkedIn Premium

LinkedIn Premium is a paid subscription upgrade to the free business networking platform that enables you to connect with LinkedIn users outside your network. With the free version of LinkedIn, you have access to the contact information of all those who you are "linked in" with, and you can also send them messages through LinkedIn’s InMail.

However, you don’t have this access to people outside your network (i.e., 2nd and 3rd) connections. You have to be a premium member to get contact information and send InMails to people that aren’t in your LinkedIn network.

There are four plans for LinkedIn Premium membership, which differ depending on how you want to use your LinkedIn account. The premium plans LinkedIn offers include:

LinkedIn website

Career - This plan is specifically designed for people looking for a job . It's the least expensive premium plan at $39.99 per month or $239.88 per year. With the Career plan, you can send five InMails a month to people outside your network and see who has viewed your profile within the last 90 days. You are limited in the number of profiles you can browse. You also get more detailed information on job postings, like how you rank among other applicants for the job, what the competition for the job looks like, and additional insights into the position.

Business - This plan is similar to the Career plan, with more benefits. You get 15 InMail credits per month, can see who has viewed your profile within the last year, and can browse an unlimited number of profiles outside your network (this is limited in the Career plan). The cost is $69.99 per month or $538.88 per year.

Sales Navigator Core - This plan is designed for sales professionals who want to use LinkedIn to prospect new customers. It provides you with 50 credits per month plus access to LinkedIn’s Sales Navigator platform to generate and save leads. The cost is $99.99 per month or $959.88 per year.

Recruiter Lite - On the flip side of the LinkedIn Career plan, which helps people find jobs, Recruiter Lite helps recruiters find qualified candidates . The plan includes 30 InMail credits per month and unlimited profile browsing. The cost is $169.99 per month or $1,679.88 per year.

People sit down for a meeting

LinkedIn allows you to try one of its Premium subscriptions for free for one month. You can sign up through “Manage Premium account” under “Subscriptions and payments” in the “Account preferences” of your profile settings.

You will have to give your credit card information to take advantage of the free month because, at the end of the month, you will be charged for the regular monthly paid subscription price.

Another advantage of LinkedIn Premium over the free plan is that you can access LinkedIn’s online educational platform, LinkedIn Learning. The platform offers over 5,000 business development courses and provides personal recommendations on which ones may help further your career. Once you’ve completed a course, you can post it to your LinkedIn profile for recruiters to see.

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What LinkedIn Plan is Best for Your Business?

LinkedIn is a vibrant destination for businesses and professionals , not just another social networking platform. It has developed into a potent tool for networking, lead generation, and brand visibility, with over 774 million users globally. As a leader in digital marketing, we recognize LinkedIn's relevance and its crucial part in fostering business success. In this blog post, we will examine the various LinkedIn plans that are offered and assist you in selecting the one that best meets your company's needs.

LinkedIn Plan Types

LinkedIn offers several plans to suit the various demands of businesses. Let's examine the main LinkedIn plans and their salient characteristics:

LinkedIn Free Plan

What you get:

• Primary access to LinkedIn's networking features is available with the free plan.
• Although it has some restrictions, such as restricted InMail messages and profile displays, it's a great place to start for startups with a small budget.
• Optimize your LinkedIn profile with a professional photo and thorough job history, and choose relevant keywords to get the most out of the free plan.

LinkedIn Premium Plans

LinkedIn offers three premium plans – Premium Career , Premium Business , and Sales Navigator – each tailored to meet the needs of different professionals, including digital marketers and businesses aiming to leverage LinkedIn for growth and networking.

1. Premium Career: Elevating Personal Branding and Opportunities

LinkedIn Premium Career is intended for people serious about developing their brands and careers. With the help of this plan, digital marketers and business owners can see who has visited their profile and assess the efficacy of their online presence. It provides sophisticated search criteria that let you find and get in touch with professionals in your field.

When applying for employment, Premium Career also enables job seekers to evaluate how they stack up against other candidates, giving them essential information about the competitive environment. Businesses that invest in employee personal branding can benefit significantly from Premium Career's ability to increase team members' visibility.

2. Premium Business: Facilitating Company Growth and Outreach

LinkedIn Premium Business is designed for companies wanting to expand their network reach and visibility. Digital marketers can establish direct connections with prospective customers, partners, or collaborators by using InMail credits to gain access to a broader network. Advanced insights into company pages and the ability to find people interested in your business improve lead generation efforts. In addition, Premium Business gives teams access to LinkedIn Learning , which helps them stay ahead of the constantly changing digital landscape. This plan is perfect for companies looking to grow their network, produce leads, and provide ongoing employee training.

3. Sales Navigator: Strategic Networking for Business Growth

Sales Navigator is an effective tool for digital marketers and companies prioritizing lead generation and strategic networking. It provides sophisticated lead and corporate search features that let you more precisely target your desired clientele. Sales Navigator facilitates prompt engagement and relationship development by providing real-time sales updates and notifications on lead activity. Tools like TeamLink , which helps find and use shared relationships for more cordial introductions, allow organizations to foster teamwork. Sales Navigator is a wise investment for companies looking to stay ahead of market trends, cultivate meaningful relationships, and optimize their sales pipeline.

In summary, while Premium Career enhances personal branding, Premium Business facilitates company growth, and Sales Navigator is tailored for strategic networking and lead generation. The choice depends on digital marketers' and businesses' specific goals and priorities in their LinkedIn journey.

Considerations for Choosing a Plan

Making the best LinkedIn plan choice for your company demands significant thought. The following are some essential considerations:

• Determine your budget and how much you are willing to spend on LinkedIn marketing. Although premium plans are more expensive, they offer improved features that may be worthwhile.
• Consider your target audience when using LinkedIn. Are you trying to make connections with business people, professionals, or a more extensive customer base?
• Specify your company goals on LinkedIn. Are leads, brand exposure, or hiring new people your top priorities?
• Assess your content plan. Content producers can benefit from premium plans' enhanced visibility and access to analytics.

Case Studies On LinkedIn Success

Let's look at a few real-world case examples to show how beneficial LinkedIn plans are:

1. Leveraging Sales Navigator for B2B Success

Company A (names have been changed)

Company A, a B2B software provider, aimed to enhance its lead generation strategy by targeting specific industries and job opportunities.

The company opted for LinkedIn's Sales Navigator, enabling them to precisely identify and connect with potential leads in their target industries. With advanced search filters and real-time updates, they strategically engaged with decision-makers and key stakeholders.

Within three months of utilizing Sales Navigator, Company A experienced a remarkable 30% boost in lead generation . The platform's targeted approach empowered them to nurture meaningful connections, increasing business opportunities and market expansion.

2. Personal Branding Success with Premium Career

Professional: Sarah Johnson (names have been changed)

Sarah Johnson, a self-employed graphic designer, sought to expand her client base and showcase her portfolio to a global audience.

Opting for LinkedIn's Premium Career plan, Sarah strategically utilized advanced search filters and personalized insights to identify potential clients. She displayed her impressive portfolio, leveraging the platform to enhance her personal brand and reach a broader audience.

By utilizing the Premium Career plan, Sarah received collaboration offers from clients abroad, significantly expanding her business. The plan's features allowed her to effectively showcase her skills and connect with a diverse range of clients, contributing to the substantial growth of her freelance graphic design business.

3. Premium Business Empowering Company Visibility

Company: ABC Marketing Agency (names have been changed)

ABC Marketing Agency aimed to strengthen its presence on LinkedIn, improve outreach, and generate leads for its services.

The agency subscribed to LinkedIn's Premium Business plan, providing increased InMail credits for direct communication with potential clients. The plan's advanced analytics empowered the team to refine their outreach strategy, ensuring they connected with the right audience.

By leveraging the Premium Business plan, ABC Marketing Agency witnessed a notable increase in company visibility and lead generation. The enhanced analytics and InMail credits facilitated direct engagement, allowing the agency to build meaningful connections and secure new business opportunities.

These case studies demonstrate LinkedIn programs' adaptability and influence in various industries and business sizes.

Further LinkedIn Tools

LinkedIn provides additional solutions in addition to subscription plans to help you with your marketing:

• Run specialized advertising campaigns on LinkedIn to reach a particular audience.
• Sponsored Content: By paying for your content to show in users' feeds, you can increase their visibility.
• Send customized communications with inMail campaigns to interact with prospects and decision-makers.

These resources can supplement the LinkedIn plan you've chosen and improve the visibility and engagement of your company.

Success Monitoring and Evaluation

Key performance indicators (KPIs) allow for measuring success on LinkedIn. Keep track of analytics like lead generation, relationship growth, engagement rates, and profile views. Make adjustments to your outreach and content strategy using this information. Adapt your strategies based on data-driven choices to guarantee ongoing success with your LinkedIn marketing initiatives.

Contact WSI for customized LinkedIn marketing strategies if you're ready to boost your company or client’s LinkedIn approach. You can develop a winning strategy with the assistance of our specialists as you explore the world of LinkedIn plans. 

About the Author

Part of the Marketing & Communications team at the WSI Home Office, Cecilia also heads up WSI’s Google Alliance Group.

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Everything you need to know about LinkedIn Plans in 2024

• 7 mins read

Table of contents

What are the different LinkedIn plans?

Free linkedin plan, linkedin plan 1: premium business, linkedin plan 2: sales navigator core, linkedin plan 3: recruiter lite, linkedin plan 4: premium career, which linkedin plan should you choose, linkedin plans comparison chart, go further with linkedin’s corporate offerings.

Our team has created a tool to generate a cold outreach sequence tailored to your goal and audience. We’ve built it based on 100.000+ outreach campaigns and 12.000+ users.

LinkedIn is a powerful networking tool for sales professionals. It’s important to understand each LinkedIn plan available so that you can make the most of your account.

The most popular social media platforms for business professionals can be a great tool for networking, building relationships, and finding new leads. But if you’re not using it to its full potential, you’re missing out.

What are the different subscriptions that exist? What does each paid version of LinkedIn do? And what are its advantages for businesses?

In this blog post, we’ll take a look at the different LinkedIn subscription plans and help you decide which one is right for you.

So, whether you’re just starting out on LinkedIn or you’re looking for ways to boost your networking efforts, this blog post is for you! Read on to learn more.

There are various types of LinkedIn Premium subscriptions, with each having different features and benefits. Notably, these are the most popular plans:

• Premium Business
• Sales Navigator Core
• Recruiter Lite
• LinkedIn Premium Career
• LinkedIn Learning

All these premium options grant you access to a LinkedIn Premium account.

LinkedIn has tailored its offer to satisfy its different user personae, namely: salespeople , recruiters, marketing teams, job seekers, and growth hackers on the platform .

Now, let’s look at the advantages and disadvantages of each of these packages.

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Before we dive into the world of LinkedIn Premium, it’s important to understand what you get with a free LinkedIn membership.

A free LinkedIn account gives you access to the following features:

• A profile that can be seen by anyone on LinkedIn
• The ability to connect with other LinkedIn members
• Basic search features
• Up to 3 saved searches
• The ability to access LinkedIn Pulse

In other words, a free LinkedIn account gives you access to the basics. You can create a profile, connect with other LinkedIn members, and do some limited searches.

Even with these limitations, a free LinkedIn account can be quite a powerful tool if you know to use it.

For instance, you can use your profile to showcase your work and highlight your skills. You can also connect with other professionals in your field and build relationships.

LinkedIn is still the best platform for networking, even if you don’t have a Premium account.

However, if you’re serious about growing your career or business, you’ll need to upgrade to one of the LinkedIn Premium plans.

Let’s take a closer look at the different LinkedIn Premium subscriptions and what they offer.

Ideal for small enterprises and marketing teams, the LinkedIn Premium Business plan unlocks a suite of features designed to bolster your marketing initiatives.

Key benefits of this plan include:

• Insight Tags: Gain valuable data on who’s visiting your company page, offering a window into the types of content that captivate your audience.
• Lead Generation Forms : Implement forms on your company page to harvest leads from LinkedIn users showing interest in your offerings.
• Company Page Analytics: Receive granular analytics on your company page’s performance, including views, clicks, and user engagement. This data is pivotal for fine-tuning your content strategy to better align with audience preferences.

Additionally, the Premium Business plan allows you to send LinkedIn messages and view profile visitors, enhancing your ability to market and generate leads on LinkedIn . This plan is tailored for businesses aiming to establish a robust LinkedIn presence and engage with prospective clients.

The Sales Navigator Core plan is crafted for sales professionals, providing tools that are essential for sales-related activities.

Advantages of this subscription include:

• Insight Tags: Obtain critical data regarding visitors to your company page, which can inform and refine your sales strategy based on audience engagement with your content.
• LinkedIn Lead Gen Forms : Create and display forms on your company page to capture leads, connecting you with LinkedIn users interested in your products or services.
• Company Page Analytics: Access detailed performance metrics for your company page, such as view counts, click rates, and engagement statistics. This information is invaluable for sales teams to understand content impact and adapt strategies for optimal results.

It’s also a hugh help when it comes to find phone numbers or email adresses with LinkedIn .

Today, LinkedIn Sales Navigator is truly a must-have for prospecting. When used properly, ROI is virtually guaranteed.

Quick Tip 💡

If you want to go further in your lead generation, the best combo is to couple LinkedIn Sales Navigator with our sales automation tool LaGrowthMachine. By using Sales Navigator’s export functions and by importing your leads from LinkedIn to our tool, you can enrich your data and do multi-channel prospecting, for a result of 3.5x more leads generated on average!

Indeed, you can import your Sales Nav’ leads directly into LaGrowthMachine, and it will take care of enriching the data.

You can then schedule all your automated prospecting campaigns! Take a look at the results of one of our campaigns on which we applied this process:

The Recruiter Lite plan is, as its name indicates, intended for recruiters.

It allows you to:

• Easily find the ideal candidates thanks to advanced search
• Learn more about candidates thanks to their detailed profiles
• Directly contact candidates via InMail (for a limited time)
• Track candidates’ activity on LinkedIn

Although it is an interesting option, this plan is often considered too expensive (€119 per month), especially for recruiters who do not necessarily need all the features offered. That’s why we recommend Recruiter Lite only if you are an experienced recruiter or if you work as a headhunter in an HR firm.

The Premium Career plan is the newest of them all. It was launched by LinkedIn in 2019 and is primarily for people who are looking for a job or want to advance in well… their careers.

A LinkedIn Premium Career subscription allows you to:

• Optimize your LinkedIn profile so that it is more visible to recruiters
• Have priority access to job postings
• Contact recruiters directly via InMail (for a limited time)
• See who has viewed your profile
• Access courses and content to help you in your job search or career development
• Use LinkedIn’s private profile feature

If you are looking for a job, this plan is for you. The proposed features are indeed very useful for candidates, and the price (29.99€ TTC per month) is reasonable.

Now that you know a bit more about the offers and prices of the LinkedIn Premium plans, you might be wondering which solution is the most suitable for your project.

As seen before, there are 4 LinkedIn subscriptions, and all of them include access to LinkedIn Learning, which is a database of information to learn about the tool and its features.

Choosing the right LinkedIn subscription depends on your profile:

• If you are an individual, and you are not looking to use LinkedIn to develop your business or find a job, the free Basic subscription is more than enough.
• For B2B professionals who want to generate qualified leads through LinkedIn prospecting , we recommend Sales Navigator Core. This plan is really the most complete if you want to use LinkedIn as a salesperson . It’s very well recognized on the market, and allows you to access all the most advanced features of LinkedIn. However, it is quite expensive (about 75€ per month), and requires a minimum of knowledge in prospecting to be profitable.
• If you are looking for a job or want to evolve in your career , and you have some money to invest, the LinkedIn Premium Career subscription can be the right solution. Indeed, the features offered are very useful for candidates, including priority access to job offers and the ability to contact recruiters directly. A definite advantage over candidates who use LinkedIn Basic.
• If you are a recruiter or headhunter and you work in an office, you should use LinkedIn Recruiter Lite. With LinkedIn being the largest professional database to date, you will certainly find progress with your candidates! You can even check how to streamline your full recruitment process with our guide!

Still not sure despite the above explanations? Don’t panic, LinkedIn has put together a summary table to understand the features included in each plan and to be able to compare them easily.

This table is only a partial list of the features of each plan. If you want to go further on the subject, you can go directly to the resources offered by LinkedIn.

LinkedIn also offers corporate offers, intended for companies’ marketing, sales, and HR teams. These offers are quite expensive (starting at 10 000€ per month with no limit) but allow in particular:

• To generate qualified leads
• To improve your company’s visibility on LinkedIn
• Develop your employer brand
• Optimize your advertising campaigns

In short, these are often all-in-one solutions adapted to the budgets and processes of business units and other large groups.

If you are interested in these offers, we recommend you get in touch with LinkedIn’s sales department directly.

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LinkedIn Account Types: All Premium Plans & Costs Comparison

• Feb 23, 2024
• Linkedin Plans

There are 9 types of LinkedIn accounts :

• Free LinkedIn Account
• LinkedIn Premium Career: $39.99 /month

LinkedIn Premium Business: $59.99 /month

Linkedin sales navigator core: $99.99 /month, linkedin sales navigator advanced: $149.99 /month, linkedin sales navigator advanced plus: custom.

• LinkedIn Recruiter Lite: $180 /month
• LinkedIn Recruiter: $835 /month
• LinkedIn Learnings: $29.99/month

Wondering which LinkedIn plan you should go for?

Here we compare LinkedIn premium plans in terms of costs and functionalities so you can clearly see what is the best option for your business.

Let’s dive right now into the different types of LinkedIn subscriptions plans .

LinkedIn Basic Account

A free LinkedIn account is a good start to discover the platform. However, if your goal is it to generate leads or to recruit talents , you will quickly face some limitations.

LinkedIn Basic Account Cost

The LinkedIn Basic Account is free forever. LinkedIn will never charge LinkedIn members for accessing the basic features.

LinkedIn Basic Account Plan

Here’s what included in the LinkedIn basic account plan:

• Build your LinkedIn profile and publish content
• Expand your network by sending connection requests
• Use the search engine to find profiles

You can also use LinkedIn Boolean search on the free search engine to build a targeted lead and candidate lists.

LinkedIn Free Account Limitations

There are some limitations of having free LinkedIn membership:

• The search results limitation
• The commercial use limit
• No access to 2nd & 3rd degree connections
• No access to profile visitors

1. The search results limitation

The search results of the LinkedIn free search engine are composed of 100 pages of 10 results.

It means that you can only see the first 1000 results of your searches. You can get access to the rest.

2. The commercial use limit

The most annoying thing for free LinkedIn users is the commercial use limit :

It means that if LinkedIn detects that you’re intensively using the free search engine to generate leads or find candidates, they will block your access.

You won’t be able to use the search engine anymore, and you will need to wait until the end of the month to use it again.

These limitations can be lifted by the following LinkedIn premium plans.

3. No access to 2nd & 3rd degree connections

With LinkedIn free accounts, you don’t get InMail credits . It means you are forced to send connection requests if you want to contact people out of your network.

Given that 50% of connection requests get accepted on average , it really compromises your LinkedIn prospecting capacity and your ability to expand your professional network.

4. No access to profile visitors

With the free version of LinkedIn, you can’t access your profile views.

You’ll miss a source of qualified leads or potentially interested candidates.

Now, let’s see how LinkedIn premium features can help you overcome these limitations and help you reach your goals.

You will see that LinkedIn premium costs are low compared to the return on investment you can get from LinkedIn premium accounts.

LinkedIn Premium Career: $29.99 /month.

LinkedIn Premium Career have been designed to help you get a job faster. LinkedIn claims candidates with Premium Career get hired an average of 2X as fast.

LinkedIn Premium Career Cost

LinkedIn Premium Career costs $29.99 per month. Or $239 per year if you pay annually.

LinkedIn Premium Career Plan

LinkedIn Premium Career plan includes:

• 5 InMail Messages
• See who’s Viewed Your Profile
• Job and applicant insights
• Featured Applicant Feature
• Company insights
• Salary insights
• Access To LinkedIn Learning
• Access to Interview Preparation tools

1. 5 InMail Messages

With a LinkedIn Premium Career account , you get 5 InMail credits per month.

LinkedIn InMail messages are premium messages that allowed to send direct messages to 2nd and 3rd degree connection without having to send a connection request first.

This can be used by jobseekers to easily contact busy recruiters who received a lot of connection request.

2. See who’s Viewed Your Profile

LinkedIn Premium Career allows you to see who viewed your profile in the last 90 days.

It might help you with your job search if you noticed some recruiters visiting your profile.

That is a good way to start the conversation.

3. Job and applicant insights

Each time you apply to a job, you’ll get a data about other applicants.

You can leverage information to know what will make a difference during the interview.

4. Featured Applicant Feature

Want to stand out when applying? Use the Feature Applicant Feature.

This feature allows you to appear at the top of the job application list and catch recruiters eyes.

5. Company insights

A good interview is a well-prepared one.

LinkedIn Premium Career gives you access to a lot of company data so you can make a difference during the interview.

6. Salary insights

Want to know how to negotiate your salary?

Take a look at Salary Insights.

That will give you the average salaries in the industry and idea on what can you ask to your future employer.

7. Access To LinkedIn Learning

LinkedIn Premium access gives you access to the 16,000+ LinkedIn Learning Courses.

You can use these resources to improve your skills and prepare for the interviews.

8. Access to Interview Preparation tools

LinkedIn Premium Career also offers an Interview Preparation Tool that will prepare you for the most common questions asked during job interviews.

A good way to prepare if you’re just getting started.

That was for job seekers.

Let’s talk about salespeople.

LinkedIn Premium Business is made for sales professionals who are willing to generate leads with the platform.

LinkedIn Premium Business Costs

LinkedIn Premium Business costs $59.99 per month. Or $575.88 per year if you pay annually.

LinkedIn Premium Business Plan

LinkedIn Premium Business plan offers:

• Everything included in Premium Career
• 10 InMail credits
• Unlimited people search

1. 15 InMail credits

LinkedIn Premium Business accounts offer 15 InMails per month . So it’s 10 more than LinkedIn Premium Career.

2. Unlimited people search

By subscribing to LinkedIn Premium Business, you lift the commercial use limit.

You can do unlimited searches on the free LinkedIn search engine without fearing to be restricted.

LinkedIn Premium Business, honestly, isn’t worth paying for when you compare with what you’ll get with Sales Navigator for $40 more.

LinkedIn Sales Navigator helps sales reps  find, connect and build relationships with potential buyers  by using LinkedIn’s network data to get all the information they need to better identify and engage with their leads.

LinkedIn Sales Navigator Costs

LinkedIn Sales Navigator costs $99.99 per month. Or 958.88 per year if you pay annually.

LinkedIn Sales Navigator Core Plan

LinkedIn Sales Navigator Core plan includes:

• Unlimited searches
• Advanced search filters
• Access to 2500 search results
• 50 InMail credits
• Lead & Account Lists
• Alerts & Notifications
• Lead recommendations
• Account Insights
• Saved Searches

1. Unlimited Searches

With a LinkedIn Sales Navigator account , you’re not restricted in the number of searches you can make every month.

You’ll also get access to the account search engine.

2. Advanced search filters

The Sales Navigator search engine , which is much more powerful than the basic (job title, company, etc.).

It contains a lot more search filters and additional features.

To learn more about this, you can check our article on how you can use Sales Navigator features to generate leads .

3. Access to 2500 search results

With the basic LinkedIn search engine, you’ll only get access to the first 1000 results. With Sales Navigator, that limit is raised to 2500.

If your searches have more than 2500 results , we got you covered. Here’s a tutorial on how to split your searches into several chunks.

4. 50 InMail credits

With Sales Navigator, you’ll get 50 InMail credits per month , so it’s 35 credits more than LinkedIn Premium Business.

By the way, there’s a way to send unlimited InMails on LinkedIn . Here’s a video showing you how to do that.

5. Lead & Account Lists

Sales Navigator allows you to create targeted lists of leads and account so you personalize your outreach, take notes, and keep record of your interactions with them.

6. Alerts & Notifications

Once you’ve created lead and account lists, you’ll start getting alerts on their activities on LinkedIn.

These alerts will give you business insights you can leverage to send your personalize LinkedIn outreach and your follow-ups.

7. Lead recommendations

Based on the leads you saved into lists and your actives on Sales Navigator search engine, LinkedIn will recommend leads every week.

8. Account Insights

Looking for account intelligence to personalize your LinkedIn prospecting ?

For every account, you have access to:

• Best decision-makers to reach out to
• Account Map
• Growth Insights
• Account Alerts

All you need to do is to send hyper-personalized LinkedIn outreach messages .

9. Saved Searches

Saved searches is one of the best features offered by LinkedIn Sales Navigator.

It basically allows you to put your LinkedIn lead generation on autopilot.

When you save a search, LinkedIn will update the results weekly and tell you if there are new people that match with your search criteria.

The only thing that you can’t do with Sales Navigator is to export the lead lists into a CSV or an Excel file.

But no worries, you can use a 3rd party tool like Evaboot to get the data.

Sales Navigator Advanced (previously named LinkedIn Sales Navigator Team) is an upgraded version of Sales Navigator Core built for sales team. It facilitates collaboration between members of the sales team .

LinkedIn Sales Navigator Advanced Cost

LinkedIn Sales Navigator Advanced costs $149.99 per month. Or $1300 per year if you pay annually.

LinkedIn Sales Navigator Advanced Plan

With Sales Navigator Advanced , you’ll get all the features in the Sales Navigator professional plus:

• Smart Links

1. TeamLink

LinkedIn TeamLink  helps sales team  detect warm introduction opportunities   with their prospects .

TeamLink is doing that by showing you if people in your search results are among the 1st degree connections of your teammates.

2. Smart Links

Sales Navigator Smart Links  allows creating Sales presentations aggregating files and websites, and then easily share and  track your prospect’s interactions with this content.

3. CSV Upload

This LinkedIn CSV upload feature is really useful because it allows you to  import data from other B2B databases  like Crunchbase, Wappalyzer, or job boards into Sales Navigator.

Instead of searching for target companies one by one  with the search engine, you can bulk upload your excel and save a huge amount of time.

Sales Navigator Advanced Plus is designed for enterprises and offers advanced features like CRM integration and real time contact update.

LinkedIn Sales Navigator Advanced Plus Cost

LinkedIn Sales Navigator Advanced Plus is the most expensive LinkedIn premium offers. There are no public prices but it seems that it starts at $1600/year.

LinkedIn Sales Navigator Advanced Plus Plan

With Sales Navigator Advanced Plus, you’ll get all the features in Core and Advanced, plus:

• TeamLink Extend
• CRM Synchronization
• Real-Time Contact Updates
• Advanced Ads Campaign Manager

1. TeamLink Extend

TeamLink Extend allows you to see if your prospects are connected to anyone in your company (not just your sales teammates).

2. CRM Synchronization

This feature allows you to exclude leads from your Sales Navigator searches already present in your CRM.

That way, you avoid prospecting people that are already in contact with your Sales team.

You’ll also save time by focusing your efforts on leads that are never been contacted by your company.

3. Real Time Contact Update

The Real Time Contact Update feature allows you to be notified when your prospects change jobs or companies.

Given that 30% of B2B data get deprecated every year , keeping your CRM data updated is essential to ensure the efficiency of your sales team.

4. Advanced Ads Campaigner Manager

With a LinkedIn Sales Navigator Advanced Plus account, you’ll get access to more features on LinkedIn Ads to precisely target your ideal customers.

LinkedIn Recruiter Lite: $180 / month

LinkedIn Recruiter Lite  is made for recruiters and hiring managers to find talents on LinkedIn who wants to source candidates.

LinkedIn Recruiter Lite Cost

LinkedIn Recruiter Lite costs $180 per month. Or $1,480 per year if you pay annually.

LinkedIn Recruiter Lite Plan

The feature of LinkedIn Recruiter Lite are:

• 30 InMail credits
• Advanced searches filters
• Recruiting CRM
• Candidate recommendations
• Automated sourcing
• Job posting
• InMail & job post analytics

1. 30 InMail credits

LinkedIn Recruiter Lite offers 30 InMail credits per month .

You can use theses InMails to contact candidates without having to send them a connection request first.

LinkedIn Recruiter gives you access to 21 advanced search filters to find the ideal candidates for your company or your clients.

3. Recruiting CRM

LinkedIn Recruiter Lite has a mini ATS system built-in that you can use to manage your recruiting process.

The cool thing is that you can add people directly from their LinkedIn profile but also with their regular information if they are not present on LinkedIn.

4. Candidate recommendations

Once you’ve created a Project in LinkedIn Recruiter Lite, it will recommend candidates that fits with your search criteria on a daily basis.

That will save you a lot of time on candidate sourcing.

5. Automation sourcing

Another way to automate your sourcing is to save your candidates searches.

Once your search is saved, LinkedIn Recruiter will notify you of new candidates matching your search criteria every week.

Automatic candidate tracking is a game changer for any recruiter.

6. Job posting

Another great time saver, you can post job offers on LinkedIn Jobs directly from Recruiter Lite.

You can assign these job offers to specific projects so the people applying will directly be added into the dedicated candidate pipeline.

That way, you centralize the candidates you get from outreach and the candidates you get from job offers?

7. InMail and job post analytics

If you plan on using InMails for your LinkedIn outreach , Recruiter got you covered.

They offer detailed analytics so you can analyze your performance and improve your LinkedIn messages .

Same thing for job posts, it will give you stats like apply rate or completion rate so you can improve your job offers.

LinkedIn Recruiter: $835/month

LinkedIn Recruiter is an upgraded version of Recruiter Lite that offers more search filters and advanced integrations with Applicant Tracking System (ATS) .

LinkedIn Recruiter Cost

LinkedIn Recruiter costs $835 per month . Or $8,999 per year if you pay annually.

LinkedIn Recruiter Plan

With LinkedIn Recruiter, you get all the features in Recruiter Lite Plus:

• 150 InMail credits
• InMail bulks endings
• Additional Search filters
• Integrations to ATS

1. More InMail credits

LinkedIn Recruiter offers 150 InMail credits per month . 120 more than LinkedIn Recruiter Lite.

2. InMail bulk sending

With LinkedIn Recruiter, you can send InMail messages in bulk.

Meaning, you can send the same message to 10 people in 1 click, without having to send them manually to each candidate. It can save you time but if you use this feature, make sure to send well-written messages. Non-personalized mass prospecting is not working anymore.

3. Additional search filters

LinkedIn Recruiter offers more filters to find the perfect candidates.

The most useful being “Open to Work”.

It allows you to find all the open to work profiles on LinkedIn .

These people are looking for opportunities so you are sure to get good reply rates if you contact them.

4. Integration to popular ATS

You’re using an Applicant Tracking System (ATS) to manage your candidate pipeline?

LinkedIn Recruiter can easily integrate with it, so the data is sync between the two software programs.

Here’s the list of the ATS’s LinkedIn Recruiter integrates with.

LinkedIn Learnings: $29.99 /month

LinkedIn Learning gives you unlimited access to the 16,000 courses are available on the platform.

LinkedIn Learning Costs

LinkedIn Learning costs  $29.99 per month . Or  $239.88 per year  if you pay annually.

LinkedIn Learning Plan

You can use it to learn new skills and be a thought leader in your industry.

Don’t forget that  LinkedIn Learnings is included in LinkedIn Premium Business and Career. All the LinkedIn premium members have automatically access to it.

It’s also possible to  buy individual courses if you don’t want to subscribe .

They’re between $20 and $50 dollar each.

LinkedIn Premium Plans Comparison

In this part we compare linkedin premium plans :

• LinkedIn Premium VS LinkedIn Sales Navigator
• LinkedIn Premium Business VS Basic
• LinkedIn Premium Career VS Basic
• LinkedIn Sales Navigator Core VS Advanced
• LinkedIn Sales Navigator VS Recruiter Lite

1. LinkedIn Premium Business VS Sales Navigator

Sales Navigator has much more value for money than LinkedIn Premium Business if your goal is to generate lead on LinkedIn .

It has way more search filters to find leads and offer more InMails.

If you’re a sales rep, an SD or a founder , there is absolutely no question: you should get LinkedIn Sales Navigator instead of LinkedIn Premium Business.

2. LinkedIn Sales Navigator Core VS Advanced

If you use the CSV upload feature , Sales Navigator Advanced can be a game changer. If you don’t, not so much.

Here is a demo of the features that’s useful for you.

3. LinkedIn Premium Business VS Basic

LinkedIn Premium Business isn’t worth the cost , especially if you want to use for lead generation.

Plus LinkedIn Premium Business is included in Sales Navigator. So you can have both tools for $40 more.

Instead of comparing LinkedIn premium business and your free account, you should compare sales navigator vs. a basic account.

4. LinkedIn Premium Career VS Basic

If you are a jobseeker, LinkedIn Premium Career does not make a big difference compared to a basic LinkedIn account. You can spend that money if that you have the budget. However, it would be better to spend that money on improving your skills to get hired to your new job.

5. LinkedIn Sales Navigator VS Recruiter Lite

LinkedIn Sales Navigator can almost do the exact same thing as LinkedIn Recruiter for less money .

If your only interest is getting access to advanced search filters and LinkedIn database, better choose Sales Navigator over Recruiter Lite.

Sales Navigator is interesting for a recruiting business because you can find candidates and clients with the same tool .

If you are also interested in the ATS and job posting features , you might prefer having a global recruiting solution like LinkedIn Recruiter.

Here we answer the most common questions about LinkedIn premium subscriptions

Is LinkedIn Premium worth the cost?

Yes. LinkedIn Premium worth the cost if you have the budget. Whether you choose Premium Career or Premium Business plan, it provides valuable tools and insights to help you reach your professional goals

What is the cheapest LinkedIn premium plan?

The cheapest LinkedIn premium membership is LinkedIn Premium Career which cost $29.99 per month. Or $239 per year if you pay annually.

How do I get LinkedIn Premium for free?

Every LinkedIn Premium subscriptions have a one-month free trial . So you can try the tool for free for one month. You just need to provide your credit card details. That’s a good opportunity to evaluate the benefits of LinkedIn premium.

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Which LinkedIn Premium Plan Is Best for Job Seekers�| Plans, Pricing & Features

In the very competitive job market of today, job seekers are always looking for innovative ways to stand out. Professionals may now connect, network and find jobs on a sophisticated website called LinkedIn. In order to help job seekers in their search for fulfilling work, LinkedIn offers a variety of premium plans that include extra features and resources. In this article, we will explore the different LinkedIn Premium options available for job seekers and offer insights into maximizing the benefits of LinkedIn Premium for effective job hunting. 

Understanding Different LinkedIn Premium Plans for Job Seekers�

LinkedIn Premium provides a range of plans tailored to different needs, including those of job seekers. These plans offer a suite of enhanced features that can significantly boost a job seeker’s visibility and networking capabilities. The premium plans include the following: 

LinkedIn Premium Career

This plan is designed explicitly for job seekers. It offers features such as InMail credits (allowing you to message people outside your network), access to salary insights and insights on who has viewed your profile. Furthermore, these features can help you reach out to recruiters and potential employers more effectively.�

LinkedIn Premium Business

While not targeted solely at job seekers, this plan provides access to advanced search filters, additional information on company pages and insights into the competition. These features can be valuable when researching potential employers and tailoring your application strategies.�

LinkedIn Sales Navigator

Though primarily focused on sales professionals, the advanced search and lead generation features can also be handy for job seekers to identify decision-makers and network strategically.�

Comparing LinkedIn Premium Plans & Features

Let us take a closer look at the features offered by these plans: 

LinkedIn Premium Career�

• InMail Credits: With InMail credits, you can directly message hiring managers, recruiters and other professionals, even if you’re not connected.�
• Salary Insights: Get insights into salary ranges for different positions, which can be immensely valuable during salary negotiations.�
• Profile Views: See who has viewed your LinkedIn profile and get insights into how often you appear in search results.�
• Featured Applicant: Move your job application to the top of the list to increase visibility to recruiters.�
• Learning Courses: Access LinkedIn Learning courses to enhance your skills and make your profile more attractive to employers.�

LinkedIn Premium Business�

• Advanced Search Filters: Find the right people, companies and job postings more efficiently using advanced search criteria.�
• Company Insights: Gain deeper insights into companies, such as growth trends and employee demographics.�
• Competition Insights: See how you compare to other applicants for a job, allowing you to tailor your application strategy.�
• Learning Courses: Access LinkedIn Learning courses to upskill and stay relevant in your industry.�

LinkedIn Sales Navigator�

• Advanced Lead Search: Identify potential employers, hiring managers and decision-makers based on various filters.�
• InMail Credits: Similar to the InMail feature in Premium Career, this allows you to directly message people outside your network.�
• Company Page Insights: Gain insights into company growth, recent hires and team size.�
• Learning Courses: Access LinkedIn Learning for professional development.�

Selecting the Right LinkedIn Premium Plan Based on Job Search Goals�

Choosing the most suitable LinkedIn Premium plan depends on your specific job search objectives. Consider the following scenarios: 

• LinkedIn Premium Career is ideal if you want to proactively reach out to recruiters, hiring managers and professionals in your industry. The InMail credits can be a game-changer in establishing direct connections.�
• LinkedIn Premium Business is a solid choice if you are not only looking for a job but also want to thoroughly research potential employers. In addition to this, the advanced search filters and company insights can give you a competitive advantage.�
• LinkedIn Sales Navigator could be beneficial if you are targeting specific companies or industries. The advanced lead search feature can help you identify key decision-makers and network effectively.�

Maximizing the Benefits of LinkedIn Premium for Job Hunting�

Once you’ve selected the appropriate LinkedIn Premium plan, it is time to make the most of its features: 

• Optimize Your Profile: Craft a compelling and keyword-rich headline and summary to enhance your visibility in search results. Use a professional profile picture and highlight relevant skills and experiences.�
• Utilize InMail Wisely: When sending InMail messages, personalize each one to demonstrate your genuine interest and value. Be concise and specific about your objectives.�
• Research Thoroughly: Leverage advanced search filters to identify potential employers and connect with skilled professionals in your industry. Additionally, use company insights to tailor your applications and interviews.�
• Continuous Learning: Take advantage of LinkedIn Learning courses to upskill and stay competitive. Highlight completed courses on your profile to showcase your commitment to professional development.�
• Engage Actively: Regularly share insightful content, comment on posts and join relevant groups to expand your network and demonstrate your expertise.�
• Track Your Progress: Monitor profile views and interactions to gauge the effectiveness of your efforts. Adjust your strategy as needed based on the insights you gather.�

FAQs�on Which LinkedIn Premium Plan Is Best For Job Seekers

Is LinkedIn Premium worth it for job seekers?� LinkedIn Premium can be worth it for job seekers, especially if you are actively looking for opportunities or aiming to enhance your networking efforts. The features like InMail credits, advanced search filters and salary insights can give you a competitive advantage in the job market.�

Which LinkedIn Premium plan is best for me if I am a recent graduate? For recent graduates, the LinkedIn Premium Career plan can be particularly beneficial. It allows you to connect directly with hiring managers, send personalized messages and gain insights into who’s viewing your profile. These features can help you overcome the initial challenges of limited work experience.�

Can I cancel my LinkedIn Premium subscription anytime?� Yes, you can cancel your Premium subscription at any time. However, it is recommended to review the terms and conditions associated with the plan you have chosen, as well as any cancellation policies that might apply.�

Do LinkedIn Premium features guarantee I will find a job faster?� Although LinkedIn Premium offers helpful tools to improve your job search, it cannot ensure that you will receive employment offers right away. The quality of your profile, networking activities, the state of the job market and your skills and credentials are just a few of the variables that will determine your likelihood of obtaining employment.�

Can I switch between different LinkedIn Premium plans?� Yes, you can switch between different LinkedIn Premium plans based on your evolving needs. For instance, if you initially opt for the LinkedIn Premium Career plan and then decide you need more advanced search capabilities, you can switch to the LinkedIn Premium Business plan.�

In conclusion, LinkedIn Premium offers a diverse range of plans tailored to the distinctive needs of job seekers. By astutely comprehending the unique features and pricing structures of each plan and aligning them seamlessly with your well-defined job search objectives, you can harness the platform’s potential to elevate your professional visibility as well as forge vital connections and ultimately secure the coveted role you seek. It is essential to recognize that LinkedIn Premium constitutes an investment in the trajectory of your career and when wielded with strategic acumen, it possesses the capacity to yield substantial returns in the form of invaluable connections and an array of promising job opportunities.�

Also, Read More:

• Stand Out on LinkedIn With This Ultimate LinkedIn Profile Views Hack | Crack The Code
• Why LinkedIn Is Important for Businesses? | 7 Comprehensive Reasons
• How to Put LinkedIn Profile Link on Resume | Customized LinkedIn URL

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LinkedIn Premium Plans Comparison

Are you unsure which LinkedIn account type would be most suitable for you? We will compare LinkedIn premium plans. This will help you choose the best plan for your business . In this article, we will consider a suitable tool for LinkedIn outreach. We will take a closer look at each plan. This will ensure you make the most beneficial decision . So, without further ado, let’s delve into the various types of LinkedIn accounts.

The Different Linkedin Premium Plans

There are 8 LinkedIn memberships levels:

• Free LinkedIn Account
• Linkedin Premium Career: $29/month.
• Linkedin Premium Business: $59/month
• LinkedIn Sales Navigator Core: $99/month
• LinkedIn Sales Navigator Advanced: $149/month
• LinkedIn Sales Navigator Advanced Plus: $1600/year
• LinkedIn Recruiter Lite: $170/month
• LinkedIn Recruiter: $835/month

A LinkedIn account that is free allows you to:

• Create and develop your LinkedIn profile.
• Broaden your connections by sending requests to connect.
• Use search filters to find LinkedIn profiles.
• Utilize search filters to find companies on LinkedIn.

Using the free search engine on LinkedIn, you can employ boolean search to construct a precise lead list.

Nevertheless, there are restrictions associated with LinkedIn basic accounts:

• The search function is restricted to 1000 results
• There is a limit on the number of searches you can conduct each month.

LinkedIn has a commercial use limit. This limit is based on your activity on the platform. It determines the number of searches you can do each month.

The following LinkedIn premium plans can remove these limitations.

With GetSales , you can import data just from a basic LinkedIn search. To do this, you only need a regular LinkedIn account; you do not need to purchase Sales Navigator additionally. Your leads will be saved regardless. Try it for  free today.  

Sales Navigator is a paid search tool that offers advanced functionality, allowing you to save people who are not in your contact circles. In GetSales , for instance, you can purchase only one Navigator for the entire team, which has 10 profiles. By using Sales Navigator on just one of those 10 profiles, you can save leads for all 10 accounts at once.

Linkedin Premium Career

LinkedIn reports that Premium Career can help you speed up job search.

Those with this plan are reportedly hired at twice the average rate.

The attributes offered by Linkedin Premium Career include:

• A monthly allocation of 5 inmails.
• Visibility of all the individuals who have viewed your profile in the past 90 days.
• Open Profile accessibility (permitting people to message you without sending a connection request first).
• Job and applicant analytics.
• Job recommendations for top applicants.
• Insights into companies.
• Knowledge of salaries.
• Access to over 16,000 LinkedIn Learning courses.
• Complete access to interview preparation resources.

LinkedIn Premium Business

LinkedIn Premium Business caters to sales professionals seeking to generate leads through the platform.

It claims to help businesses grow on a larger scale.

It offers all the features of LinkedIn Premium Career, plus:

• 15 monthly InMail messages.
• Unlimited browsing of people.

Linkedin Sales Navigator Core (Professional)

LinkedIn Sales Navigator helps sales reps find potential customers . It uses LinkedIn’s network data to get all the information needed to identify and engage with leads. This helps build relationships with them. It’s the useful tool for your outreach campaign.

Indeed, every LinkedIn Premium feature is included with each of the paid options for Sales Navigator. Sales Navigator Core is the version utilized by 90% of sales and marketing professionals.

Below are some of the features of LinkedIn Sales Navigator Core:

• Unlimited people and company searches;
• 50 monthly InMail credits;
• View up to 2500 results (compared to 1000 with Free LinkedIn Account);
• Advanced search filters;
• Lead and account list creation;
• Alerts for lead and account activities;
• Lead generation automation through saved searches.

Linkedin Sales Navigator Advanced (Team)

Sales navigator advanced is a sales team-oriented enhancement to sales navigator core, designed to foster cooperation among team members..

How much does Sales Navigator Advanced cost?   Sales Navigator Advanced cost $149/month if you pay monthly and $108.33/month if you pay annually.

What are Sales Navigator Advanced features?

The Sales Navigator Team offers all the features in Sales Navigator Professional.  It also provides the ability to upload account lists as CSV files, use Smartlinks, and access Teamlink functionality.

LinkedIn Sales Navigator Advanced Plus (Enterprise)

Sales navigator plus was created for large organizations. it provides enhanced capabilities like integration with crm systems and real-time contact information updates..

What is the cost of Sales Navigator Advanced Plus?  Sales Navigator’s pricing is not publicly available, but subscriptions begin at $1600 per year.

What features does Sales Navigator Advanced Plus offer?

Sales Navigator Advanced Plus includes all the features in the core and Advanced plans, as well as:

• Teamlink Extend enables you to check if your prospects are connected to anyone in your company. This goes beyond just your sales team.
• CRM Synchronization, which excludes leads already present in your CRM from your Sales Navigator searches.
• Real-Time Contact Update, which notifies you when your prospects change jobs or companies.
• Advanced Campaign Manager for LinkedIn Ads.

LinkedIn Recruiter Lite

LinkedIn Recruiter Lite was designed for recruiters and hiring managers. It helps them to source candidates on LinkedIn and find suitable talent, who want to find a job.

What is the cost of Linkedin Recruiter Lite? Linkedin Recruiter Lite is priced at $170 per month or $1,680 per year.

What features does it offer?

– features include 30 INmails credits per month,

– advanced search filters for finding candidates,

– a recruiting CRM for managing candidate pipeline,

– candidate recommendations,

– sourcing automation with saved searches,

– the ability to create and manage job posts from the platform,

– analytics for INmails and job posts.

Linkedin Recruiter

Linkedin Recruiter is an upgraded version of Recruiter Lite, providing additional search filters and advanced integrations with Applicant Tracking Systems (ATS).

What is the cost of LinkedIn Recruiter?  LinkedIn Recruiter costs $835 per month or $8,999 per year.

Recruiter includes features from Recruiter Lite. It also provides up to 150 INmails credits a month and the ability to send INmails in bulk. Furthermore, it has extra search filters such as “Open to Work” and collaboration functions for teams. Lastly, it integrates with common Applicant Tracking Systems (ATS).

Linkedin Premium Plans Comparison

In this section, we will compare various LinkedIn premium plans:

• LinkedIn Premium versus LinkedIn Sales Navigator
• LinkedIn Premium Business versus Basic
• LinkedIn Premium Career versus Basic
• Sales Navigator Core versus Sales Navigator Advanced
• LinkedIn Sales Navigator versus Recruiter Lite

LinkedIn Premium VS LinkedIn Sales Navigator

If your goal is to generate leads on LinkedIn, Sales Navigator provides better value for money compared to LinkedIn Premium Business. Sales Navigator offers more search filters to find leads and provides more Inmails. Sales representatives, sales directors, and founders should consider Sales Navigator over LinkedIn Premium Business. It is highly recommended.

Linkedin Sales Navigator Core VS Sales Navigator Advanced

The CSV upload feature in Sales Navigator Advanced can be advantageous.

However, if it is not used, its impact may be reduced. To determine if this feature is beneficial for you, check out a demo of how it works.

Although they are not essential, Smartlinks and Teamlinks are impressive features.

Sales Navigator’s Smart Links feature allows users to combine files and websites into sales presentations. These presentations can be quickly shared with prospects, and their engagement with the content can be monitored.

Teamlink assists sales teams in obtaining warm introductions to their prospects through their colleagues.

LinkedIn Premium Business VS Basic

LinkedIn Premium Business is not a worthwhile investment, particularly if your goal is lead generation. Sales Navigator includes LinkedIn Premium Business. This means both tools can be accessed for only $40 more. It is important to note this cost-effective combination. It is better to compare Sales Navigator with a basic account, rather than contrasting LinkedIn Premium Business with your free account.

LinkedIn Premium Career VS Basic

For job seekers , having a LinkedIn Premium Career account can make a significant difference compared to a basic LinkedIn account. Premium Career offers many helpful resources for job seekers. These include job recommendations, company and salary insights, over 16,000 LinkedIn Learning courses and full access to interview preparation tools. These resources can be invaluable in helping you find employment.

LinkedIn Sales Navigator VS Recruiter Lite

Choosing LinkedIn Sales Navigator instead of LinkedIn Recruiter Lite is cost-effective. Both tools provide access to the same advanced search filters and LinkedIn database.

Sales Navigator is an attractive option for recruitment businesses. It allows users to find both candidates and clients on the same platform. This eliminates the need to search multiple sources.

If you are interested in using ATS and job posting features , LinkedIn Recruiter may be a better option. It is a comprehensive recruiting solution.

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Indeed vs. LinkedIn (2024 Job Board Comparison)

Gabbie Rhodes is a creative content writer with over eight years of experience. Before freelancing, she worked at content marketing agencies and helped multiple brands—from startups to Fortune 500 companies—find and showcase their unique voice and thought leadership.

Katie is a Chicago-based editor. She started her career writing and editing content about home warranty, renters insurance, homeowners insurance and other home services topics before transitioning to home improvement products. She has spent the last year and a half working at a software company, managing content about CRMs, project management tools and other tech topics.

Indeed and LinkedIn are two popular job boards for large and small businesses alike. However, that doesn’t mean they are the same.

Indeed is a search engine that aggregates millions of job postings. Its constant flow of new opportunities attracts job seekers in droves. LinkedIn, on the other hand, focuses on fostering business connections. There is a job posting part of the platform called LinkedIn Jobs, but it’s a smaller part of what LinkedIn is about.

These contrasting purposes are just the tip of the iceberg. This article dives deeper into the differences between Indeed and LinkedIn so that you can determine which platform to use for your upcoming vacancies. 

Indeed vs. LinkedIn at a Glance

Indeed aggregates job listings from thousands of websites. Many job seekers use it to find open positions based on search filters for industry, job title and experience level. On the flip side, employers use it to comb through candidates who apply to their openings on the platform. There is also a resume database that recruiters can use to source qualified candidates that haven’t applied.

LinkedIn is primarily a social media platform for professional networking. Millions of workers and companies have profiles on it. Recruiters can use their profile or their company’s profile to reach out to qualified candidates who may be a good fit for their open roles. However, there is also a smaller part of the platform for posting jobs if recruiters want candidates to come to them. 

Large and small companies across all industries are vying for top talent on both sites. However, LinkedIn may be better for small businesses that want to connect directly with potential candidates. Indeed, on the other hand, works well for big or international companies that want to cast a wide net.

Indeed Pros and Cons

No platform is perfect. Here is a list of the pros and cons that come with using Indeed.

• Free job posting: All Indeed job postings are free. However, you have the option to pay for a sponsored placement if you want to boost your post’s reach.
• Affordable sponsored placement: As previously mentioned, you can pay to boost the visibility of your job post so that it appears at the top of Indeed’s search results. This costs as little as $5 per day .
• Company profiles: You can create a company profile on Indeed to showcase your mission, values and culture. This information gives potential applicants insight into what it would be like to work for you.
• Resume database: Indeed has a database with over 245 million resumes to help you find qualified candidates for your open positions. You can sort them based on education, skills, experience, location and more.
• Virtual interviewing: You can interview applicants directly on Indeed using the site’s on-platform video tool. 
• Strong competition: There are so many job listings on Indeed that yours needs to be unique to stand out and attract talent.
• Resume database fee: It costs between $120 and $300 per month to access Indeed’s resume database.

LinkedIn Pros and Cons

LinkedIn has its own advantages and disadvantages. Below are a handful to consider.

• Free job listing: Like Indeed, LinkedIn has free job posting. As applicants roll in, you can filter them into three groups — yes, no and maybe. 
• Sponsored job listing: LinkedIn also has an option to boost a job post’s visibility for a fee. Like with Indeed, you set your own budget.
• Business profiles: You can create a LinkedIn page for your business that summarizes your company mission, workforce, culture and more.
• Personal connections: You can tap into your network of school peers and past coworkers to source qualified candidates who would be willing to consider a new job even though they’re not actively searching.
• Recruiting resources: LinkedIn Talent Solutions expands recruiting and hiring help beyond simply job posting.
• Talent Solutions fee: LinkedIn Talent Solutions comes at a cost. The Lite version starts at $139.99 per month after a one-month free trial . The advanced version doesn’t have transparent pricing; you must contact sales.
• No interviews: The platform has messaging but not interviewing. 

Indeed vs. LinkedIn Pricing Comparison

Both Indeed and LinkedIn have several free features. With Indeed, it is free to post as many jobs as you want at a time. For LinkedIn, it’s free to post one job at a time. You can also source potential candidates for free by looking at their profiles.

For a summary of their paid offerings, review the comparison table below. 

Indeed vs. LinkedIn Features Comparison

Indeed and LinkedIn have various tools to help you source, vet and manage job candidates. We have a table with explanations of the main features below.

Resume Search

Indeed has an extensive resume database that you can access for a monthly fee. You can do as much searching and filtering as you want on the database, but you have a monthly limit in terms of how many candidates you can contact. The limit is either 30 contacts per month or 100 contacts per month depending on the Indeed Resume plan you choose.

LinkedIn doesn’t have a resume database. However, you can search for and view as many profiles as you want for free. Seeing as personal profiles on LinkedIn often have sections for experience, education and skills, they are effectively resumes. Similar to Indeed, you’re limited in who you can contact. You can contact anyone who is a first-degree connection. For a second- or third-degree connection, you must pay for the Recruiter Lite plan.

Employer Dashboard

Every employer gets a dashboard on Indeed and LinkedIn. Indeed’s dashboard lets you track, message, invite and interview candidates. You can also update job statuses, filter applications and access templates. It’s essentially a one-stop shop for managing your hiring process from start to finish. 

LinkedIn’s employer dashboard isn’t as robust, but it does have some foundational features. You can see how your job post is performing by looking at the number of views and applicants. You can also filter out unqualified candidates and message qualified ones.

ATS Integrations

If you use an applicant tracking system (ATS) for recruiting and hiring, you can integrate it with Indeed for free. Indeed integrates with more than 300 ATSs , so yours is likely to be on that list if you use a well-known one. You can also integrate an ATS with LinkedIn. However, LinkedIn doesn’t offer as many integrations, and the integrations aren’t free. 

Screening Questions

Both LinkedIn and Indeed allow you to include screening questions with your job listings. There are pre-made as well as custom questions to ask about education, location, experience and expertise. You can mark the questions as “required” to filter out any candidates from the start who don’t meet the job’s qualifications.

Skills Assessments

Indeed has hundreds of assessments that you can use to test hard or soft skills. Tests vary in complexity and length depending on the topic. Candidates get a score at the end, which you can see while reviewing their other qualifications. 

LinkedIn doesn’t offer skills assessments.

Virtual Interviews

You can schedule and conduct video interviews directly on Indeed, but LinkedIn doesn’t offer on-platform video interviewing. 

Job Listing Templates

Indeed and LinkedIn both have templates to help you craft job listings that are as engaging and attractive as possible. LinkedIn also has a new AI feature that it’s testing out that writes job descriptions for you. In either case, you can edit the listing template or the AI-generated description to fit your needs.

The Bottom Line

Indeed and LinkedIn are both effective hiring platforms. They start with free job posting and offer paid services if you want more recruiting help.

Their main difference lies in how they work. Indeed aggregates millions of job opportunities from other sites, including LinkedIn, whereas LinkedIn is a social media platform for professional networking with recruiting tools on the side.

Frequently Asked Questions About Indeed vs. LinkedIn

Which platform is better, indeed or linkedin.

Neither Indeed nor LinkedIn is better. However, they do have their different focuses. Indeed has a massive pool of open jobs for job seekers and potential candidates for employers. LinkedIn, on the other hand, is primarily a social media platform for networking.

Do employers prefer LinkedIn or Indeed?

Employers use both LinkedIn and Indeed. An employer’s preference between the two platforms comes down to what they want — networking with some recruiting or comprehensive recruiting.

Is LinkedIn the best way to find a job?

LinkedIn lets you tap into your professional network to find job opportunities. However, if you would prefer to apply to jobs without referrals, you could try Indeed, Glassdoor, Monster and/or ZipRecruiter.

What is the best job search engine?

There is no “best” job search engine, as each one has its pros and cons. However, some of the most well-known ones you could use include Indeed, LinkedIn, Glassdoor, ZipRecruiter and Monster.

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