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Magazine Business Plan Template

Written by Dave Lavinsky

How to Start a Magazine Business

Magazine Business Plan

Over the past 20+ years, we have helped over 1,000 entrepreneurs and business owners create business plans to start and grow their magazine companies. On this page, we will first give you some background information with regards to the importance of business planning. We will then go through a magazine business plan step-by-step so you can create your plan today.

Download our Ultimate Business Plan Template here >

What Is a Business Plan?

A business plan provides a snapshot of your business as it stands today, and lays out your growth plan for the next five years. It explains your business goals and your strategy for reaching them. It also includes market research to support your business plans.

Why You Need a Business Plan

If you’re looking to start a new magazine business, or grow your existing magazine publishing company, you need a business plan. A business plan will help you raise funding, if needed, and plan out the revenue growth of your business in order to improve your chances of success. Your business plan is a living document that should be updated annually as your company grows and changes.

Sources of Funding for Magazine Companies

With regards to funding, the main sources of funding for a magazine business are personal savings, credit cards, bank loans and angel investors. With regards to bank loans, banks will want to review your business plan and gain confidence that you will be able to repay your loan and interest. To acquire this confidence, the loan officer will not only want to confirm that your financial projections are reasonable, but they will also want to see a professional plan. Such a plan will give them the confidence that you can successfully and professionally operate a business.

Personal savings is the other most common form of funding for a new magazine business. Venture capitalists will usually not fund a magazine business, but they might consider funding a one with a national presence, but never an individual location. This is because most venture capitalists are looking for millions of dollars in return when they make an investment, and an individual location could never achieve such results.  With that said, using a savings account and bank loans are the most common funding paths for magazine businesses.

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How to write an effective business plan for a magazine business.

If you want to start a magazine business or expand your current one, you need a business plan. Each of the key components of a magazine publishing business plan are detailed below:

Executive Summary

Your executive summary provides an introduction to your business plan, but it is normally the last section you write because it provides a summary of each key section of your plan.

The goal of your Executive Summary is to quickly engage the reader. Explain to them the type of business you are operating and the status. For example, are you a startup, do you have a digital magazine business that you would like to grow, or are you starting an online magazine business?

Next, provide an overview of each of the subsequent sections of your plan. For example, give a brief overview of the magazine industry. Discuss the type of business you are operating. Detail your direct competitors. Give an overview of your target audience. Provide a snapshot of your marketing strategy. Identify the key members of your team. And offer an overview of your financial plan.  

Company Analysis

In your company analysis, you will detail the type of business you are operating.

For example, you might operate one of the following types of magazine businesses:

  • Entertainment magazine : this type of magazine business focuses on topics such as arts, culture, fashion and leisure
  • Academic and professional magazine: this type of magazine business focuses on subjects like finance, health, or science
  • Home and living magazine: this type of magazine is devoted to cooking, home decorating, etc.
  • Business magazine: this type of magazine typically focuses on business people, companies, emerging business or technology trends, etc.
  • Digital magazine: this type of magazine is accessible via an electronic device, whether it be a smartphone, tablet, or computer. An internet connection is required to access or download the content, but once downloaded, it is available for viewing offline.
  • Online magazine: this type of electronic magazine is similar to a digital magazine, but typically comes with fewer features. An internet connection is required to access the content.

In addition to explaining the type of magazine startup you will operate, the Company Analysis section of your business plan needs to provide background on the business.

Include answers to question such as:

  • When and why did you start the business?
  • What milestones have you achieved to date? Milestones could include the number of customers served, number of positive reviews, number of annual subscriptions, etc.
  • Your legal business structure. Are you incorporated as an S-Corp? An LLC? A sole proprietorship? Explain your legal structure here.

Industry Analysis

In your industry analysis, you need to provide an overview of the magazine industry.

While this may seem unnecessary, it serves multiple purposes.

First, researching the magazine industry educates you. It helps you understand the market in which you are operating.

Secondly, market research can improve your strategy, particularly if your research identifies market trends.

The third reason for market research is to prove to readers that you are an expert in your industry. By conducting the research and presenting it in your plan, you achieve just that.

The following questions should be answered in the industry analysis section:

  • How big is the magazine industry (in dollars)?
  • Is the market declining or increasing?
  • Who are the key competitors in the market?
  • Who are the key suppliers in the market?
  • What trends are affecting the industry?
  • What is the industry’s growth forecast over the next 5 – 10 years?
  • What is the relevant market size? That is, how big is the potential market for your magazine business? You can extrapolate such a figure by assessing the size of the market in the entire country and then applying that figure to your local population.

Customer Analysis

The customer analysis section must detail the customers you serve and/or expect to serve.

The following are examples of customer segments: advertisers, consumers of varying ages and with varying interests, and authors.

As you can imagine, the customer segment(s) you choose will have a great impact on the type of magazine business you operate. Clearly, business people would respond to different marketing promotions than teens, for example.

Try to break out your target customers in terms of their demographic and psychographic profiles. With regards to demographics, include a discussion of the ages, genders, locations and income levels of the customers you seek to serve. Because most magazine businesses primarily serve customers living in their same city or town, such demographic information is easy to find on government websites.

Psychographic profiles explain the wants and needs of your target customers. The more you can understand and define these needs, the better you will do in attracting and retaining your customers.

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Competitive Analysis

Your competitive analysis should identify the indirect and direct competitors your business faces and then focus on the latter.

Direct competitors are other magazine businesses.

Indirect competitors are other options that customers have to purchase from that aren’t direct competitors. This includes social media platforms, other reading material, or alternative leisure activities. You need to mention such competition as well.

With regards to direct competition, you want to describe the other magazine businesses with which you compete. Most likely, your direct competitors will be house flippers located very close to your location.

For each such competitor, provide an overview of their businesses and document their strengths and weaknesses. Unless you once worked at your competitors’ businesses, it will be impossible to know everything about them. But you should be able to find out key things about them such as:

  • What interest or niche do they specialize in?
  • What formats are their publications available in?
  • How often is the magazine published?
  • What is their pricing strategy (premium, low, etc.)?
  • What are they good at?
  • What are their weaknesses?

With regards to the last two questions, think about your answers from the customers’ perspective. And don’t be afraid to ask your competitors’ customers what they like most and least about them.

The final part of your competitive analysis section is to document your areas of competitive advantage. For example:

  • Will you provide better articles, features, and/or photos?
  • Will you provide more opportunities for guest authors?
  • Will you provide better customer service?
  • Will you offer better pricing?

Think about ways you will outperform your competition and document them in this section of your plan.  

Marketing Plan

Traditionally, a marketing plan includes the four P’s: Product, Price, Place, and Promotion. For a magazine business plan, your marketing strategy should include the following:

Product : In the product section, you should reiterate the type of magazine company that you documented in your Company Analysis. Then, detail the specific products you will be offering. For example, in addition to printed magazines, will you offer a digital version?

Price : Document the prices you will offer and how they compare to your competitors. Essentially in the product and price sub-sections of your marketing plan, you are presenting the services you offer and their prices.

Place : Place refers to the location of your magazine company. Document your location and mention how the location will impact your success. For example, is your magazine business located near a distribution center, or in an area known as a “hub” for the content you specialize in, etc. Discuss how your location might be ideal for attracting and retaining customers.

Promotions : The final part of your magazine marketing plan is the promotions section. Here you will document how you will drive customers to your location(s). The following are some promotional methods you might consider:

  • Advertising in local papers and magazines
  • Reaching out to local websites
  • Social media marketing
  • Local radio advertising

Operations Plan

While the earlier sections of your business plan explained your goals, your operations plan describes how you will meet them. Your operations plan should have two distinct sections as follows.

Everyday short-term processes include all of the tasks involved in running your magazine business, including selling ad space, creating quality content, finding contributors, designing each issue, etc.

Long-term goals are the milestones you hope to achieve. These could include the dates when you expect to land your 10 th major magazine advertising account, or when you expect to have 5,000 subscribers, or when you hope to reach $X in revenue. It could also be when you expect to expand your magazine distribution to a new city.  

Management Team

To demonstrate your magazine business’ ability to succeed, a strong management team is essential. Highlight your key players’ backgrounds, emphasizing those skills and experiences that prove their ability to grow a company.

Ideally you and/or your team members have direct experience in managing magazine businesses. If so, highlight this experience and expertise. But also highlight any experience that you think will help your business succeed.

If your team is lacking, consider assembling an advisory board. An advisory board would include 2 to 8 individuals who would act like mentors to your business. They would help answer questions and provide strategic guidance. If needed, look for advisory board members with experience in publication or marketing or successfully running small businesses.  

Financial Plan

Your financial plan should include your 5-year financial statement broken out both monthly or quarterly for the first year and then annually. Your financial statements include your income statement, balance sheet and cash flow statements.

Income Statement : an income statement is more commonly called a Profit and Loss statement or P&L. It shows your revenues and then subtracts your costs to show whether you turned a profit or not.

In developing your income statement, you need to devise assumptions. For example, will you publish one issue per month or four? And will sales grow by 2% or 10% per year? As you can imagine, your choice of assumptions will greatly impact the financial forecasts for your business. As much as possible, conduct research to try to root your assumptions in reality.

Balance Sheets : Balance sheets show your assets and liabilities. While balance sheets can include much information, try to simplify them to the key items you need to know about. For instance, if you spend $50,000 on building out your magazine business, this will not give you immediate profits. Rather it is an asset that will hopefully help you generate profits for years to come. Likewise, if a bank writes you a check for $50,000, you don’t need to pay it back immediately. Rather, that is a liability you will pay back over time.

Cash Flow Statement : Your cash flow statement will help determine how much money you need to start or grow your business, and make sure you never run out of money. What most entrepreneurs and business owners don’t realize is that you can turn a profit but run out of money and go bankrupt.

In developing your Income Statement and Balance Sheets be sure to include several of the key costs needed in starting or growing a magazine business:

  • Location build-out including design fees, construction, etc.
  • Cost of equipment and supplies
  • Payroll or salaries paid to staff
  • Business insurance
  • Taxes and permits
  • Legal expenses

Attach your full financial projections in the appendix of your plan along with any supporting documents that make your plan more compelling. For example, you might include your office location lease or the wireframe for your digital publication.  

Putting together a business plan for your magazine business is a worthwhile endeavor. If you follow the template above, by the time you are done, you will truly be an expert. You will really understand the magazine industry, your competition, and your customers. You will have developed a marketing plan and will really understand what it takes to launch and grow a successful magazine business.  

Magazine Business Plan FAQs

What is the easiest way to complete my magazine business plan.

Growthink's Ultimate Business Plan Template allows you to quickly and easily complete your Magazine Business Plan.

What is the Goal of a Business Plan's Executive Summary?

The goal of your Executive Summary is to quickly engage the reader. Explain to them the type of magazine business you are operating and the status; for example, are you a startup, do you have a magazine business that you would like to grow, or are you operating a chain of magazine businesses?

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Magazine Publishing Business Plan Sample

MAY.08, 2018

Magazine Publishing Business Plan Sample

Do you want to start magazine publishing business?

Do you want to start a magazine publishing business? Although this business requires a lot of initial capital, the rate of return which it yields on investment is extremely high. Magazine companies generate incomes from various sources such as from the advertisements which are featured in them, from the people who sign in online, and of course, from their sales in newsstands. But starting a magazine isn’t an easy job and you will have to effectively plan everything. In the United States, 9 out of 10 magazine businesses fail due to poor planning. That’s why before you consider how to start your own magazine , you will have to prepare a comprehensive business plan. If you are wondering how to write one, here we are providing you the business plan of a magazine publishing business startup named ‘The Reader Monthly’.

Executive Summary

2.1 the business.

The Reader Monthly will be a lifestyle magazine owned by Martha Martin, a passionate writer. The company’s main office will be located in Dallas.

2.2 Management

The success of a startup heavily depends on its staff and management that’s why Martha planned it before considering how to start a magazine business on your own . The main management of the company will comprise of sales executives, graphic artists, and journalists. The staff will be hired one month before the launch of startup and will be trained by Martha.

2.3 Customers

We will target the young adults, adults and senior citizens of the United States. Our readers can read our magazine either in printed form or in digital form on any device.

2.4 Business Target

Our business targets, as outlined by our publishing company business plan , are as follows:

Magazine Publishing Business Plan - 3 Years Profit Forecast

Company Summary

3.1 company owner.

The Reader Monthly will be owned by Martha Martin, a passionate writer. Martha has been associated with some of the biggest international magazines including TIME and PEOPLE for more than 13 years.

3.2 Why the Business is being started

The business is being started due to two reasons. The first one is to make profits in this industry. The second one is Martha’s passion for writing and her desire to add something better to the society. Martha herself described the reason for starting her venture in the book launch ceremony of her latest book The Dying Angel as, “ starting my own magazine is something I am born for.”

3.3 How the Business will be started

The company will be started in an abandoned press office in Dallas which ceased to function a few months before. The company will initially procure following things for the startup.

  • Office furniture including filing cabinets, work desks, roundtables, couches and chairs for the meeting area
  • Computers with color printers and scanners
  • Press machines
  • Graphic designing software including Illustrator, Freehand, and Photoshop
  • A strong internet connection and office telecom systems
  • Assorted office stationary and brochures

The financial experts have forecasted following costs for the startup:

Magazine Publishing Business Plan - Startup Cost

The detailed startup requirements are given below:

Services for customers

Before you start a publishing business or even think about how to start a publishing business , you must decide what type of magazine will you be publishing and which niches will it cover. You must also plan what other services for business will you offer, for instance, sending magazines to subscribers by mail. The Reader Monthly will be a lifestyle magazine but it will also contain a few sections featuring health, entertainment, and technology. We will offer following services to our customers/readers:

  • Magazine Retail Sales: Our readers can get our latest magazines from any newsstand or bookshops located across the United States. Retail sales will be the biggest generator of our revenue in our annual sales from the magazine readers.
  • Magazine Subscription: Our readers can also subscribe us to get the latest magazine delivered to their doorstep in printed form.
  • Magazine Online Subscription: Our readers can also subscribe us to get a copy of the electronic magazine which can be read on any electronic device.
  • Advertisements: We will offer advertisement services to the various companies and businesses located across the United States. Advertisements will be our biggest source of revenue.

Marketing Analysis of magazine publishing business

The most important component of successful magazines business plan is its accurate marketing analysis that’s why Martha acquired the services of marketing experts to help her through this phase. It is only after this stage that a good magazine business plan could have been developed. If you are starting a magazine on a smaller scale, say an online magazine, you can just take help from this magazine business plan sample or the other magazine business plans available online. Marketing analysis is an extremely important component of all publishing business plans , therefore, it must be considered before starting a magazine business plan .

5.1 Market Trends

The American magazine industry contributes $28 billion in revenue every year and the magazine advertising are alone responsible for generating more than $15.2 billion. There are more than 21,000 publishing businesses in the United States that employ more than 117,000 people across the country. However, the magazine industry declined rapidly with the increasing popularity of the internet and the smartphones which completely eliminated the need for printed magazines. The industry nowadays is truly struggling for surviving in America as well as in other countries. A 2012 survey revealed that only 3 percent of Americans read magazines on a regular basis. Statistics has it that in 1985, there were more than 1,676 dailies in America but in 2011, the number dropped to below 1,400 and is still dropping. While the popularity of printed magazines keeps falling, people are paying more attention to electronic magazines which can be read on any device like laptops, mobile phones, kindles. You also need to create a magazine in a mobile application that will allow users to quickly learn about the release of new materials, but for this, you will have to write a business plan for mobile applications . After identifying these trends, it is clearly evident that it is not easy for a startup to survive in the magazine industry unless it is properly planned and adds value to its readers.

5.2 Marketing Segmentation

It is very important to analyze the market segmentation of the readers which will be buying your magazine because a successful and efficient magazine marketing plan can only be developed after we completely know our potential customers. Our experts have identified the following type of audience which we will be targeting:

Magazine Publishing Business Plan - Marketing Segmentation

The detailed marketing segmentation of our target audience is as follows:

5.2.1 Young Adults:

Our first target group will be the young adults in the United States who are between 18 to 25 years of age. This group mostly comprises of college or university students who like to read magazines in their free time. According to a recent survey by Statista, young adults read more magazines than any other age group in the United States that’s why this group will have the biggest contribution in our revenue from the magazine’s sales.

5.2.2 Adults:

Our second target group comprises of adults from 25 to 60 years of age. These people lead a busy life due to their employment and other engagements that’s why they don’t read as many magazines as the young adults or the senior citizens.

5.2.3 Senior Citizens:

Our third group comprises of senior citizens aged above 60. These people are usually retired and have a lot of spare time that’s why they also read magazines. The detailed market analysis of our potential customers is given in the following table:

5.3 Business Target

We aim to see ourselves among the top ten lifestyle magazines of the United States within next six years of our launch. Our main business targets to be achieved as milestones over the course of next three years are as follows:

  • To achieve the net profit margin of $10k per month by the end of the first year, $15k per month by the end of the second year, and $25k per month by the end of the third year
  • To balance the initial cost of the startup with earned profits by the end of the first year
  • To have around 99,000 subscribers through direct sampling and marketing by the end of the first year

5.4 Product Pricing

Our pricing strategy is as follows:

  • Single issue: $0.65 per issue
  • Yearly print subscription: $7.0 per 12 issues
  • Yearly e-magazine subscription: $1.49 per 12 e-issues

We have strategically priced our e-magazines in extremely cheaper range due to two reasons. Most of the people prefer electronic magazines to print magazines, and it is costlier to send print magazines to the readers as compared to providing them the digital ones.

Sales strategy is also an important component of an effective magazine business plan so make sure to plan it before you consider how to start a magazine business .

6.1 Competitive Analysis

We have a really tough competition because we will be competing with magazines some of which have been around for decades. Our biggest competitors are US Weekly, The New Yorker, Cosmopolitan, Esquire, Vanity Fair, Harper’s BAZAAR and GQ. Our competitive advantage will be our lower prices combined with quality content which will be no less than that of the top magazines.

6.2 Sales Strategy

After carrying out a detailed analysis, our experts came up with the following brilliant ideas to advertise and sell ourselves.

  • Google search ranking is one of the most important factors in deciding the success of online magazines, that’s why we will put special emphasis on it. We would do our best to get higher rankings in Google search results.
  • We will give away 3 free magazines copies to our readers upon subscription.
  • We will carry out a large-scale social media campaign and will interact with our readers to promote their interest.

6.3 Sales Monthly

Magazine Publishing Business Plan - Sales Monthly

6.4 Sales Yearly

Magazine Publishing Business Plan - Sales Yearly

6.5 Sales Forecast

Our forecasted sales on a yearly basis are summarized in the following column charts:

Magazine Publishing Business Plan - Unit Sales

The detailed information about sales forecast is given in the following table:

Personnel plan

Personnel plan, like all other plans, is an important component of an effective business plan so it must be planned before you think about how to start my own magazine .

7.1 Company Staff

Martha will act as the Chief Editor of the magazine and will initially hire following people:

  • 1 Accountant for maintaining financial and other records
  • 2 Sales Executives responsible for marketing and discovering new ventures
  • 6 Graphic Artists for designing the magazines
  • 10 Journalists for creating the content for the magazines
  • 4 Technical Assistants for handling the company’s web and social media pages
  • 20 Print Press Workers for publishing the magazine
  • 10 Distributors for distributing the magazines to various outlets across the United States

7.2 Average Salary of Employees

Financial plan.

As the last step for preparing a magazine publishing business plan , you have to prepare a detailed financial plan. The financial plan should craft a detailed map of all the expenses needed for the startup and how these expenses will be met by the earned profits. It is recommended that you hire a financial expert for guiding you through all financial aspects needed for starting a magazine business .

8.1 Important Assumptions

8.2 brake-even analysis.

Magazine Publishing Business Plan - Brake-even Analysis

8.3 Projected Profit and Loss

8.3.1 profit monthly.

Magazine Publishing Business Plan - Profit Monthly

8.3.2 Profit Yearly

Magazine Publishing Business Plan - Profit Yearly

8.3.3 Gross Margin Monthly

Magazine Publishing Business Plan - Gross Margin Monthly

8.3.4 Gross Margin Yearly

Magazine Publishing Business Plan - Gross Margin Yearly

8.4 Projected Cash Flow

Magazine Publishing Business Plan - Projected Cash Flow

8.5 Projected Balance Sheet

8.6 business ratios.

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Your Magazine Business Plan: A Full Blueprint

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Over 37 million adults in the UK regularly read magazines. Whether online or on paper, the allure of perusing pages packed with interesting information is still going strong, 400 years since the first mag was published.

From baking to beauty and gardening to gossip, there’s a publication to match every hobby and to ignite many new interests.

With dozens to choose from on newsstands across the country, you might have decided that there’s one missing – yours.

If your dream is to launch a successful magazine , there’s a lot of work to do before you can enjoy soaring circulation figures.

Beyond the hours of preparation and lists of start-up costs, you’ll be entering a highly competitive market. And if your plans involve a printed version, be aware that annual numbers of printed magazines bought declined from 820.1 million in 2011 to 422.3 million in 2017.

But, if you find your niche, secure your finance and plan carefully, your editorial enterprise could be very lucrative.

Here we delve deeper into how to write the ideal. Follow it and soon you could be spotting people adding your magazine to their shopping trolley or happily devouring its contents on the train.

Why Do I Need A Business Plan For a Magazine?

business plan for a magazine

Like any business, launching a magazine requires a carefully-considered, professional approach.

Beyond filling the pages with compelling content precisely targeted at your readers, you’ll first and foremost be running a business. You’ll need more than an ounce of acumen to secure your subscription base .

Your job will require you to:

  • Recruit, train and engage staff
  • Sell ads, regularly and consistently
  • Persuade readers to take out a subscription and regularly part with their money
  • Maintain circulation figures to attract advertisers
  • Create and run an appealing website
  • Organise production and printing
  • Establish an efficient distribution system
  • Set up an exceptional customer service offering
  • Keep content fresh and engaging

At the heart of any successful start-up is a solid business plan. Your magazine business plan has to clearly set out your intentions for you, your team and your investors.

Read on to discover how to start your magazine adventure with the help of a well-structured and effective business plan.

Template Business Plan For a Magazine

business plan template

1. Executive Summary

Kick off your business plan with a concise but informative executive summary. This should feature the key top-line points about your business: its name, aims and mission statement along with a financial summary.

Industry-specific detail can include:

  • Both the name of your publishing company and the magazine(s)
  • Target readership and how you’ll attract them
  • Circulation targets for the first three years
  • Frequency of publication
  • Your magazine’s USP

Your mission statement should sum up your vision: focus on your audience and what your magazine will give to them.

Position the opportunity you’re taking advantage of, outlining the problem you’ve spotted and the solution you’ve devised. Will expert writers be sharing advice and insight? Will an online community provide a platform for exchanging ideas and tips?

From your executive summary, you can also extract juicy information to write an elevator pitch: your plans in a 60-second nutshell.

What would you tell a stranger in a lift about your business? What’s it called? Who’s it aimed at? What makes it unique? Aim to write a pitch that couldn’t apply to any other magazine on the market.

Perfecting this at an early stage will crystallise your vision. And, of course, allow you to spread the word about your magazine quickly and convincingly.

2. Objectives

Set yourself ambitious but achievable objectives right from the start. As well as giving you something concrete to aim for, sharing them will also provide ongoing accountability. When colleagues, friends and family know your targets, they’ll be keen to encourage you to strive for them.

So don’t just type them into a document and forget about them. Print them out in large fonts, stick them on your office wall, use them as your laptop and phone wallpaper: make them real.

And make them SMART: specific, measurable, achievable, relevant and timely. You could even make them SMARTER: adding evaluated and reviewed to your initial criteria.

In your magazine business plan , you could include KPIs such as:

  • To raise £XX to cover initial publication costs and establish a cash reserve
  • To publish XX pages in issue one, rising to XX pages by issue four
  • To print XX copies of issue one, rising to XX copies of issue four
  • To increase the advertising rate card by XX% by the end of year one
  • To increase average number of ad pages sold from XX in issue one to XX in issue four
  • To have XX subscribers by the end of year one
  • To sign up XX subscribers to a regular payment plan, e.g. Direct Debit, by the end of year one

3. Market Analysis

To make an impact on the newsstands, you need to know – and understand – the competition. ask yourself the following:.

  • What titles are already out there? Who publishes them? Are they multi-nationals with megabucks or small start-ups?
  • How high, or low, is their circulation? How many ads do they feature? What kind of companies advertise – major brands or niche companies? How much do they charge? What proportion of advertisers pay the rate card and how many get a discount?
  • Do they publish online as well as in print? Do they have an app?
  • Are there already magazines based on a similar topic to yours? If so, is there room for another one? What will your USP be?

Alongside your rivals, you also need to research your target readers. Identifying them and getting under their skin is crucial to success.

So, define your audience as precisely as possible:

  • Where do they live?
  • What do they do?
  • How old are they?
  • What is their income?
  • What are their interests?
  • What qualifications do they have?
  • What magazines do they currently read?

From there, think about the size and potential of that group and how you can reach them. Then use this to inform your sales and marketing strategy.

4. Business Structure

business structure

Make sure to outline your business structure clearly. Are you operating as a limited company or a partnership? How many staff will your team consist of? What approach are you taking to staff welfare and engagement? Why will talented people want to work on your magazine?

Stress how your employees will add to your competitive advantage by focusing on their strengths and the breadth of the roles available.

Depending on the restrictions of your budget and the extent of your ambitions, your magazine could need:

  • CEO/Editor-in-chief
  • Office manager
  • Journalists and writers, probably with distinct specialisms
  • Sub-editors and proofreaders
  • Photographers
  • Graphic designers
  • Website manager
  • Sales and marketing manager
  • Subscriptions manager
  • Distribution manager
  • Customer service executives

As part of your business plan for a magazine , you can describe each of these roles and accompanying responsibilities in detail.

Highlight how your team will cover all bases to ensure high quality content, strong advertising revenue, a reliable distribution network and a loyal subscription base. Along with, of course, all the departments necessary to run a successful business: HR, accounts, customer service etc.

5. SWOT Analysis

swot analysis

Assessing the potential of your business, taking all criteria into consideration, will reassure prospective investors that you understand the challenges ahead.

The easiest way to do this is through a SWOT analysis: examining the strengths, weaknesses, opportunities and threats to your business that can impact on whether you sink or swim.

Share your strengths with confidence. Ensure that they position you as professional and prepared, ticking off the basics and beyond.

These could include the calibre of your writers, the award-winning portfolio of your chief photographer or your personal track record of running a profitable business.

Don’t be shy or overly-cautious. Recognising your weaknesses, and all start-ups have them, shows that you’ve spotted the potential pitfalls and are taking steps to address them.

Maybe you’re aware that your current funding isn’t sufficient to cover your ambitious marketing campaign or perhaps you’re concerned by a lack of suitable candidates during your recruitment process.

Whatever they are, turn your weaknesses around by detailing how you’re going to overcome them.

Opportunities

Showcase your dreams here: if you believe there’s a strong possibility of expanding your magazine brand into a book, an app or even a reader event, say so. Use this chance to express your passion for the project and inspire the same in others.

If you’ve already secured interest from advertisers, add it here. And if you’ve completed any market research, pick out the highlights that present the best opportunities for growth.

Be honest about threats. Demonstrate your understanding of the market and how it could jeopardise your future plans. Will the effects of Brexit deter advertisers? Could distribution costs spiral as you grow? Could you survive if a major publisher launched a rival title?

6. Sales and Marketing

Who came first, the reader or the advertiser? Neither can exist without the other. Both are vital to your success.

A comprehensive approach to marketing will make sure you secure sufficient income from each. Use your magazine business plan to outline what strategies you’ll be employing to achieve this.

For instance, maybe you’re recruiting a marketing team with an excellent industry track record. You’ll be encouraging them to hit their targets through ongoing training and incentives.

To initially attract readers, you could devise a direct mail campaign with sample content from your magazine. Accompanied by an enticing offer – try your first edition free – the responses will soon start to populate your customer database.

To spread the word to possible advertisers, introduce your title to companies large and small, ad agencies and, if relevant, public sector bodies. Hold events, send sample copies, gather feedback, offer deals and make your magazine memorable asap.

To establish your brand online, set up social media accounts and get the conversations about your magazine started.

Be thorough here. Your marketing will determine if your idea makes or breaks so have a clear vision early on about how it will work and what you want it to achieve.

financial planning

Like all new businesses, getting your enterprise off the ground requires detailed financial planning and management. You’ll need to cover off start-up costs, ongoing expenditure and income generation, sales, profit and loss, and cashflow forecasts , and your pricing strategy.

Alongside this, you need to outline the source of your funding, plus any shortfall you still need to secure.

At this stage, start-up costs should be looming large on your agenda. List them clearly in your business plan to demonstrate that you understand the financial commitment.

Your initial budget for the first three months will likely include:

  • Staff and/or freelance wages
  • Office space rental fees
  • Distribution costs, including vehicles
  • Printing costs
  • Equipment purchase/hire, e.g. computers, printers, phones and office furniture
  • Website design
  • Consultant fees
  • Advertising and marketing

Start-up costs will be lower if you’re planning an online-only publication but still need to be carefully researched and recorded.

Your appendix should include spreadsheets covering cashflow, profit and loss forecasts, and sales forecasts. Each should include projections for at least the first three years.

Of course these will be based largely on guesswork but provided they’re backed up by your research and accurately calculated, it gives an indication of what is achievable.

8. Conclusion

End your magazine business plan on a positive note. Recap on your aims and vision, focusing on your passion and commitment while highlighting that you have the knowledge, experience and dedication to make your business a success.

Be prepared and you’ll be one step closer to taking the helm of a magazine that enjoys impressive circulation, happy advertisers and a healthy profit.  

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BusinessPlanTemplate.com - The World's Leading Business Plan Template Directory

Magazine Business Plan Template [Updated 2024]

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Magazine Business Plan Template

If you want to start a Magazine business or expand your current Magazine business, you need a business plan.

The following Magazine business plan template gives you the key elements to include in a winning Magazine business plan.

You can download our business plan template (including a full, customizable financial model) to your computer here.

Below are links to each of the key sections of your Magazine business plan: I. Executive Summary II. Company Overview III. Industry Analysis IV. Customer Analysis V. Competitive Analysis VI. Marketing Plan VII. Operations Plan VIII. Management Team IX. Financial Plan

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Magazine Business Plan Home I. Executive Summary II. Company Overview III. Industry Analysis IV. Customer Analysis V. Competitive Analysis VI. Marketing Plan VII. Operations Plan VIII. Management Team IX. Financial Plan

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Free PDF Business Plan Templates and Samples

By Joe Weller | September 9, 2020

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We’ve gathered the most useful collection of business plan PDF templates and samples, including options for organizations of any size and type.

On this page, you’ll find free PDF templates for a simple business plan , small business plan , startup business plan , and more.

Simple Business Plan PDF Templates

These simple business plan PDF templates are ready to use and customizable to fit the needs of any organization.

Simple Business Plan Template PDF

Simple Business Plan Template

This template contains a traditional business plan layout to help you map out each aspect, from a company overview to sales projections and a marketing strategy. This template includes a table of contents, as well as space for financing details that startups looking for funding may need to provide. 

Download Simple Business Plan Template - PDF

Lean Business Plan Template PDF

Lean Business Plan Template

This scannable business plan template allows you to easily identify the most important elements of your plan. Use this template to outline key details pertaining to your business and industry, product or service offerings, target customer segments (and channels to reach them), and to identify sources of revenue. There is also space to include key performance metrics and a timeline of activities. 

Download Lean Business Plan Template - PDF

Simple 30-60-90 Day Business Plan Template PDF

Simple 30-60-90 Day Business Plan Template

This template is designed to help you develop and implement a 90-day business plan by breaking it down into manageable chunks of time. Use the space provided to detail your main goals and deliverables for each timeframe, and then add the steps necessary to achieve your objectives. Assign task ownership and enter deadlines to ensure your plan stays on track every step of the way.

Download Simple 30-60-90 Day Business Plan Template

PDF | Smartsheet

One-Page Business Plan PDF Templates

The following single page business plan templates are designed to help you download your key ideas on paper, and can be used to create a pitch document to gain buy-in from partners, investors, and stakeholders.

One-Page Business Plan Template PDF

magazine business plan sample pdf

Use this one-page template to summarize each aspect of your business concept in a clear and concise manner. Define the who, what, why, and how of your idea, and use the space at the bottom to create a SWOT analysis (strengths, weaknesses, opportunities, and threats) for your business. 

Download One-Page Business Plan Template

If you’re looking for a specific type of analysis, check out our collection of SWOT templates .

One-Page Lean Business Plan PDF

One Page Lean Business Plan Template

This one-page business plan template employs the Lean management concept, and encourages you to focus on the key assumptions of your business idea. A Lean plan is not stagnant, so update it as goals and objectives change — the visual timeline at the bottom is ideal for detailing milestones. 

Download One-Page Lean Business Plan Template - PDF

One-Page 30-60-90 Day Business Plan Template

One Page 30-60-90 Day Business Plan Template

Use this business plan template to identify main goals and outline the necessary activities to achieve those goals in 30, 60, and 90-day increments. Easily customize this template to fit your needs while you track the status of each task and goal to keep your business plan on target. 

Download One-Page 30-60-90 Day Business Plan Template

For additional single page plans, including an example of a one-page business plan , visit " One-Page Business Plan Templates with a Quick How-To Guide ."

Small Business Plan PDF Templates

These business plan templates are useful for small businesses that want to map out a way to meet organizational objectives, including how to structure, operate, and expand their business.

Simple Small Business Plan Template PDF

Simple Small Business Plan Template

A small business can use this template to outline each critical component of a business plan. There is space to provide details about product or service offerings, target audience, customer reach strategy, competitive advantage, and more. Plus, there is space at the bottom of the document to include a SWOT analysis. Once complete, you can use the template as a basis to build out a more elaborate plan. 

Download Simple Small Business Plan Template

Fill-In-the-Blank Small Business Plan Template PDF

Simple Fill In The Blank Business Plan Template

This fill-in-the-blank template walks you through each section of a business plan. Build upon the fill-in-the-blank content provided in each section to add information about your company, business idea, market analysis, implementation plan, timeline of milestones, and much more.

Download Fill-In-the-Blank Small Business Plan Template - PDF

One-Page Small Business Plan Template PDF

One Page Business Plan For Small Business Template

Use this one-page template to create a scannable business plan that highlights the most essential parts of your organization’s strategy. Provide your business overview and management team details at the top, and then outline the target market, market size, competitive offerings, key objectives and success metrics, financial plan, and more.

Download One-Page Business Plan for Small Business - PDF

Startup Business Plan PDF Templates

Startups can use these business plan templates to check the feasibility of their idea, and articulate their vision to potential investors.

Startup Business Plan Template

Startup Business Plan Template

Use this business plan template to organize and prepare each essential component of your startup plan. Outline key details relevant to your concept and organization, including your mission and vision statement, product or services offered, pricing structure, marketing strategy, financial plan, and more.

‌Download Startup Business Plan Template

Sample 30-60-90 Day Business Plan for Startup

Sample 30-60-90 Day Business Plan for Startup

Startups can use this sample 30-60-90 day plan to establish main goals and deliverables spanning a 90-day period. Customize the sample goals, deliverables, and activities provided on this template according to the needs of your business. Then, assign task owners and set due dates to help ensure your 90-day plan stays on track.

‌Download Sample 30-60-90 Day Business Plan for Startup Template 

For additional resources to create your plan, visit “ Free Startup Business Plan Templates and Examples .”

Nonprofit Business Plan PDF Templates

Use these business plan PDF templates to outline your organization’s mission, your plan to make a positive impact in your community, and the steps you will take to achieve your nonprofit’s goals.

Nonprofit Business Plan Template PDF

Fill-in-the-Blank Nonprofit Business Plan Template

Use this customizable PDF template to develop a plan that details your organization’s purpose, objectives, and strategy. This template features a table of contents, with room to include your nonprofit’s mission and vision, key team and board members, program offerings, a market and industry analysis, promotional plan, financial plan, and more. This template also contains a visual timeline to display historic and future milestones.

Download Nonprofit Business Plan Template - PDF

One-Page Business Plan for Nonprofit Organization PDF 

One Page Business Plan for Nonprofit Organizations Template

This one-page plan serves as a good starting point for established and startup nonprofit organizations to jot down their fundamental goals and objectives. This template contains all the essential aspects of a business plan in a concise and scannable format, including the organizational overview, purpose, promotional plan, key objectives and success metrics, fundraising goals, and more.

Download One-Page Business Plan for Nonprofit Organization Template - PDF

Fill-In-the-Blank Business Plan PDF Templates

Use these fill-in-the-blank templates as a foundation for creating a comprehensive roadmap that aligns your business strategy with your marketing, sales, and financial goals.

Simple Fill-In-the-Blank Business Plan PDF

The fill-in-the-blank template contains all the vital parts of a business plan, with sample content that you can customize to fit your needs. There is room to include an executive summary, business description, market analysis, marketing plan, operations plan, financial statements, and more. 

Download Simple Fill-In-the-Blank Business Plan Template - PDF

Lean Fill-In-the-Blank Business Plan PDF

Fill-in-the-Blank Lean  Business Plan Template

This business plan is designed with a Lean approach that encourages you to clarify and communicate your business idea in a clear and concise manner. This single page fill-in-the-blank template includes space to provide details about your management team, the problem you're solving, the solution, target customers, cost structure, and revenue streams. Use the timeline at the bottom to produce a visual illustration of key milestones. 

Download Fill-In-the-Blank Lean Business Plan Template - PDF

For additional resources, take a look at " Free Fill-In-the-Blank Business Plan Templates ."

Sample Business Plan PDF Templates

These sample business plan PDF templates can help you to develop an organized, thorough, and professional business plan.

Business Plan Sample 

Basic Business Plan Sample

This business plan example demonstrates a plan for a fictional food truck company. The sample includes all of the elements in a traditional business plan, which makes it a useful starting point for developing a plan specific to your business needs.

Download Basic Business Plan Sample - PDF

Sample Business Plan Outline Template

Simple Business Plan Outline Template

Use this sample outline as a starting point for your business plan. Shorten or expand the outline depending on your organization’s needs, and use it to develop a table of contents for your finalized plan.

Download Sample Business Plan Outline Template - PDF

Sample Business Financial Plan Template

Business Financial Plan Template

Use this sample template to develop the financial portion of your business plan. The template provides space to include a financial overview, key assumptions, financial indicators, and business ratios. Complete the break-even analysis and add your financial statements to help prove the viability of your organization’s business plan.

Download Business Financial Plan Template

PDF  | Smartsheet

For more free, downloadable templates for all aspects of your business, check out “ Free Business Templates for Organizations of All Sizes .”

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ProfitableVenture

Online Magazine Business Plan [Sample Template]

By: Author Tony Martins Ajaero

Home » Business Plans » Media Sector

Are you about starting a magazine publishing company ? If YES, here is a complete sample online magazine business plan template & feasibility study you can use for FREE .

There are several niches and loads of well – known magazines that are sold all over the world. Magazines are generally published on a regular schedule; it can be weekly or monthly or even quarterly and they usually contain a variety of content based on the market the magazine is designed for.

When it comes to generating incomes, magazine companies exploit the sale of their magazines in newsstands, from advertisement from stakeholders and of course from those who sign – on to prepaid subscriptions and when it comes to distributing magazines, most magazines publisher make use of the mailing system, bookshops, strategic news – stands, through registered vendors and selected pick – up locations et al.

There is no restriction to the numbers of publications house that can engage in magazines publications, sales and distribution. As a matter of fact, students can start their own magazines publications right from their campuses and distribute it within the campus community.

A Sample Online Magazine Business Plan Template

1. industry overview.

In the united states of America, a total number of 152 magazines closed shop In 2011 and also a total number of 82 magazines ceased operations in 2012 due to inability to make profits and of course generate enough money to continue publications.

In 2013, statistics has it that subscription levels for 22 out of the top 25 magazines in the United States of America dropped from 2012 to 2013. As a matter of fact, the only few magazines that experienced increase within the said period are Time magazine, Glamour magazine and ESPN magazine.

The United States’ magazine industry generates combined revenue of over 27.29 Billion U.S. dollars with magazine advertising alone generating over 15.2 Billion U.S. dollars.

History has it that a U.K. publication; The Gentleman’s Magazine which was first published in 1731, in London was the first ever general interest magazine to be published. It is on record that the oldest consumer magazine which was first published in 1739; The Scots Magazine is still in print till this days.

The print industry is currently experiencing some challenges; investment in magazines is experiencing decline. It is on record that there is a steady decline in total numbers of magazines that are sold in the United States daily. Statistics has it that in 1985, there were about 1,676 dailies in the United States but in 2011, the number dropped to 1,382 and of course it is still dropping.

It has been projected by market experts that the magazine industry will generate combined revenue of 16.4 billion U.S. dollars in 2016, which is over 4 billion U.S. dollars less than the combined revenue generated in 2011. It is also projected that corporate organizations who advertise in magazines will also cut their magazine advertising spending much less than their newspaper advertising spending.

The magazine industry is truly struggling to survive in the United States of America and in other countries of the world. A survey that was conducted revealed that in 2012, only about 3 percent of Americans stated that they regularly read magazines; and 9 percent stated that they read magazines sometimes.

It is good enough that the magazine industry is extremely well-organized in its data collection and presentation; which is why new publication firms who are interested in coming into the industry choose niche groups that attracts a wide range of readership.

Despite the fact that the magazine industry appears to be saturated in the United States, there is still a positive outlook for the industry especially when it comes to leveraging on the internet. People are encouraged to go into magazine publications because it is now easier to gain wider readership with the aid of the internet and couple with the fact that it will cost little or nothing to launch an online magazine publication.

2. Executive Summary

Boston Weekly®, Inc. is a new but standard magazine publishing and distribution company that will be based in Boston – Massachusetts, USA. Our niche as a magazine publishing company covers News, Entertainment, Business and Sport.

Our state of the art in – house printing press is located in a standard corner piece facility that is centrally located in the heart of Boston and few minutes drive to Harvard University Community.

We have put plans and robust distribution network in place to enable us effectively distribute our weekly magazine to key cities throughout the United States of America and also to the rest part of the world via our online platform and mobile apps.

Boston Weekly®, Inc. is established by the Massachusetts awarding winning journalist – Dr. Campbell Washington and other like mind investors. Dr. Washington has B.A. in English Language, Advance Diploma in Journalism and a Master’s Degree in Business Administration (MBA) from Harvard Business School.

He has robust experience in print journalism having worked for over 15 years with some of the leading magazine publishing companies in the United States of America prior to starting his own business. We are in the Magazine Publication and Distribution Industry to favorably compete with other leading brands in the industry such as Time Magazine, ESPN Magazine and New York Times et al.

Our corporate business goal is to be among the top 10 magazine publishing and distribution brand in the United States of America. As a company, we are willing to go the extra mile to invest in some of the finest professionals we can find and also we have set plans in place to setup a standard and start of the art printing press and distribution network.

Boston Weekly®, Inc. will at all times demonstrate her commitment to sustainability, both individually and as a firm, by actively participating in our communities and integrating sustainable business practices wherever possible.

We will ensure that we hold ourselves accountable to the highest standards by meeting our customers’ needs precisely and completely whenever they patronize our magazine either hardcopies or subscribing on our online portal. We will cultivate a working environment that provides a human, sustainable approach to earning a living, and living in our world, for our partners, employees and for our customers.

Our plan is to position Boston Weekly®, Inc. to become the leading brand in the magazine publishing and distribution industry in the whole of Massachusetts, and also to be amongst the top 10 magazine brand in the United States of America within the first 10 years of starting our business.

This might look too tall a dream but we are optimistic that this will surely come to pass because we have done our research and feasibility studies and we are enthusiastic and confident that Boston – Massachusetts is the right place to launch this type of business before spreading to other cities all across The United States of America.

3. Our Products and Services

At Boston Weekly®, Inc. we will ensure that we maximize all the services and products that are associated with a magazine publishing and distribution business. As part our strategy to create multiple sources of income in line with our core business concept, we will encourage our clients to subscribe to our magazines as against buying from the newsstands.

This is so because we are aware that it is easier to get huge discount from post office services as against transporting your magazines to newsstands that are scattered all around the United States. Another key factor that we will leverage on is to create a strong online presence and also to push our electronic magazine far and wide within the online community.

If we can successful gain appreciable numbers of online subscription and adverts, then we are likely not going to struggle to manage and finance your magazine publication company. Here are some of our products and services;

  • Distribution of Hardcopies Magazines Nationwide
  • Availability of online subscription for our e – Magazine
  • Create Large Platforms for Publicity and Advertising for both individual and corporate clients
  • Operate a standard printing press open to the general public
  • Run a consultancy and Advisory services as it relates to magazine publications and journalism.

4. Our Mission and Vision Statement

  • To be amongst the top 10leading magazine publishing and distribution companies in the United States of America before our 10 th anniversary.
  • Our mission is to build a world – class magazine publishing and distribution business whose magazines can be find in all nooks and crannies of the United States of America; a magazine company with a very strong online presence with active subscribers from all over the world.

Our Business Structure

As part of our plan to build a standard Magazine Publishing and Distribution Company in Boston – Massachusetts, we have perfected plans to get it right from the beginning which is why we are going the extra mile to ensure that we have competent and hardworking employees to occupy all the available positions in our company.

The picture of the kind of Magazine Publishing and Distribution Company we intend building and the business goals we want to achieve is what informed the amount we are ready to pay for the best hands available in the Magazine Publishing and Distribution industry as long as they are willing and ready to work with us to achieve our business goals and objectives.

Below is the business structure that we will build Boston Weekly®, Inc.;

  • Chief Executive Officer / Editor in Chief

Human Resources and Admin Manager

  • Journalist / Content Creators / Photo Journalist

Graphic Artist

  • Sales and Marketing Officer
  • Accountants / Cashiers
  • Printing Press Workers (Printing Machine Operators)
  • Dispatch Riders and Van Drivers
  • Customer Service Executives

5. Job Roles and Responsibilities

Chief Executive Officer / Editor in Chief:

  • Increases management’s effectiveness by recruiting, selecting, orienting, training, coaching, counseling, and disciplining managers; communicating values, strategies, and objectives; assigning accountabilities; planning, monitoring, and appraising job results; developing incentives; developing a climate for offering information and opinions; providing educational opportunities.
  • Creating, communicating, and implementing the organization’s vision, mission, and overall direction – i.e. leading the development and implementation of the overall organization’s strategy.
  • Responsible for fixing prices and signing business deals
  • Responsible for providing direction for the business
  • Responsible for signing checks and documents on behalf of the company
  • Responsible for overseeing the smooth running of the magazine production and distribution process
  • Evaluates the success of the organization
  • Responsible for overseeing the smooth running of HR and administrative tasks for the organization
  • Updates job knowledge by participating in educational opportunities; reading professional publications; maintaining personal networks; participating in professional organizations.
  • Enhances department and organization reputation by accepting ownership for accomplishing new and different requests; exploring opportunities to add value to job accomplishments.
  • Defining job positions for recruitment and managing interviewing process
  • Carrying out staff induction for new team members
  • Responsible for training, evaluation and assessment of employees
  • Oversee the smooth running of the daily office and shop activities.

Journalist / Content Creator / PhotoJournalist

  • Conduct research, determine the number of pages, screen the content, stories, photographs, features, Ads, the style of the magazine in the magazine and the design and layout of Magazine et al.
  • Responsible for creating contents for our magazine
  • Assist the editorial team in editing contents
  • Responsible for conducting interviews.
  • Liaising with management to determine their requirement and budget
  • Responsible for developing concepts, graphics and layouts for product illustrations, company logos, and websites
  • Responsible for managing the magazine production process from typesetting through to design, print and production
  • Responsible for reviewing final layout and suggesting improvement if necessary
  • Determine size and arrangement of illustrative material and copy, and font style and size
  • Responsible for liaising with external printers on a regular basis to ensure deadlines are met and material is printed to the highest quality
  • Responsible for preparing drafts or material based on an agreement brief.
  • Research and advice the organization on style, genre and other trendy info as it relates to graphic design.

Sales and Marketing Manager

  • Manage external research and coordinate all the internal sources of information to retain the organizations’ best customers and attract new ones
  • Model demographic information and analyze the volumes of transactional data generated by customer purchases
  • Identify, prioritize, and reach out to new partners, and business opportunities et al
  • Responsible for supervising implementation, advocate for the customer’s needs, and communicate with clients
  • Develop, execute and evaluate new plans for expanding increase sales and distribution network
  • Document all customer contact and information
  • Represent the company in strategic meetings
  • Help increase sales and growth for the company

Print Press Workers (Printing Machine Operators)

  • Operate the printing machines
  • Responsible for carrying out all casual or unskilled jobs in the printing press
  • Responsible for packaging magazines meant for delivery
  • Handles any other duty as assigned by the line manager / supervisor

Accountant / Cashier

  • Responsible for preparing financial reports, budgets, and financial statements for the organization
  • Provides managements with financial analyses, development budgets, and accounting reports; analyzes financial feasibility for the most complex proposed projects; conducts market research to forecast trends and business conditions.
  • Responsible for financial forecasting and risks analysis.
  • Performs cash management, general ledger accounting, and financial reporting
  • Responsible for developing and managing financial systems and policies
  • Responsible for administering payrolls
  • Ensuring compliance with taxation legislation
  • Handles all financial transactions for the organization
  • Serves as internal auditor for the organization

Distribution Van Drivers/ Dispatch Riders:

  • Responsible for distributing magazines across our distribution network and news stands
  • Delivers customer’s orders promptly (customers on subscription plans)
  • Runs errand for the organization
  • Any other duty as assigned by the sales and marketing executive

Client Service Executive

  • Responsible for taking orders from clients when the call or email the organization
  • Ensures that all contacts with customer (e-mail, walk-In center, SMS or phone) provides the client with a personalized customer service experience of the highest level
  • Through interaction with customers on the phone, uses every opportunity to build client’s interest in the company’s products and services
  • Manages administrative duties assigned by the shop manager in an effective and timely manner
  • Consistently stays abreast of any new information on Papilloma House of Pizzas products, promotional campaigns etc. to ensure accurate and helpful information is supplied to customers when they make enquiries
  • Responsible for cleaning the entire printing press facility at all times
  • Ensure that toiletries and supplies don’t run out of stock
  • Any other duty as assigned by the Human Resource and Admin manager.

6. SWOT Analysis

Due to our desire and drive for excellence when it comes to running a magazine publication and distribution company, we were able to engage some of the finest business consultants in Boston – Massachusetts to look through our business concept and together we were able to critically examine the prospect of the business to be sure we have what it takes to run a standard magazine publication and distribution company that can compete favorably compete with other leading brands in the industry such.

In view of that, we were able to take stock of our strengths, our weakness, the opportunities available to us and also the threats that we are likely going to be exposed to if we launch our magazine publication and distribution business in Boston – Massachusetts and even in the United States of America as a whole.

Here is a of what we got from the critically conducted SWOT Analysis for Boston Weekly®, Inc.;

Our core strength lies in the power of our team; our workforce. We have a team of creative and highly proficient, editors, journalist, and graphic designers; a team with excellent qualifications and experience various niche areas in the magazine and printing press industry.

Aside from the synergy that exist in our carefully selected team; the contents in our magazine and the quality of the magazine will be guided by best practices in the industry.

As a new magazine publishing and distribution company in Boston – Massachusetts, it might take some time for our organization to break into the market and gain acceptance in the already saturated and highly competitive magazine publishing and distribution industry; that is perhaps our major weakness. Another weakness is that we may not have the required cash to promote our business the way we would want to.

  • Opportunities:

The opportunities available to us are unlimited. Loads of people consume buys, subscribe and read magazine on a daily basis and all what we are going to do all we can to push our magazine to our target market. So also, there are loads of organizations and individual who would want to place paid adverts in magazines to promote their brands.

The possible threat and challenges that we are likely going to face when we start our own magazine publication business are the ability to consistently attract adverts from corporate organizations.

The truth is that there are several options when it comes to choosing advertising platforms hence most corporate organizations would rather go with trusted and tested platforms as against trying out new magazine that they aren’t sure can break into the market and gain prominence.

Another threat and challenges that we are likely going to be confronted with when we start our magazine publication business is to be able to effectively find a cheaper distribution options. Most magazine publications companies spend more when it comes to transporting their magazines to different newsstands scattered within the locations they intend selling their magazines.

7. MARKET ANALYSIS

  • Market Trends

In setting up a magazine publication company, you have two options; you either run a full magazine publication company with a printing press or you can contract the printing of your magazines to a standard and reliable printing press.

If you choose to choose to run the whole publication process within the same facility, it means that you would have to set – up a printing press with standard printing machines, binders, cutting machines et al. If you are considering starting a magazine publication company, then your concern should not be limited to the cost of setting up the business and gaining readership but also on your distribution network.

The truth is that most magazines companies run into loss simply because they spend more in distributing their magazines to various newsstands across the country. It will pay you if you encourage your clients to subscribe to your magazines as against buying from the newsstands.

It is easier to get huge discount from post office services as against transporting your magazines to newsstands that are scattered all around the United States. Another key factor that you can leverage on is to create a strong online presence and also to push your electronic magazine far and wide within the online community.

As a magazine publisher, if you can successfully gain appreciable numbers of online subscription and adverts, then you are likely not going to struggle to manage and finance your magazine publication company and that is exactly what we plan to do.

8. Our Target Market

When it comes to news, entertainment and sports magazine, there is indeed a wide range of available customers (readership). In essence, our target market can’t be restricted to just a group of people, but all those who love to get the latest updates on news, entertainment and sports et al.

In view of that, we have conducted our market research and we have ideas of what our target market would be expecting from us. These are the groups of people we intend marketing our magazines to;

  • Corporate Executives
  • Government Officials
  • Business People
  • Celebrities
  • Military Men and Women
  • Sports Men and Women
  • Everyone who resides in our target locations.

Our Competitive Advantage

Beyond every reasonable doubt, the competition in the magazine industry is high but one thing is certain, if you are able to set a standard in the industry, you are sure going to get committed and faithful readers who would not mind paying annual subscription fee upfront.

Although you can experience less competitions if you choose to carve a niche for yourself and also exploit the internet and perhaps a book / reader’s club.

We are quite aware that to be highly competitive in the magazine publishing and distribution industry means that you are not only expected to be able to deliver consistent and robust contents at all time, but you must be able to meet set targets.

No one would want to continue to subscribe to your magazine if they are not sure they are likely going to get the magazines deliver to them as at when due.

Our competitive advantage lies in the power of our team; our workforce. We have a team of creative and highly proficient, editors, journalist, and graphic designers; a team with excellent qualifications and experience various niche areas in the magazine and printing press industry.

Lastly, all our employees will be well taken care of, and their welfare package will be among the best within our category (startups magazine publishing and distribution businesses in the United States) in the industry. It will enable them to be more than willing to build the business with us and help deliver our set goals and achieve all our business aims and objectives.

9. SALES AND MARKETING STRATEGY

  • Sources of Income

Boston Weekly®, Inc. is established with the aim of maximizing profits in the magazine publishing and distribution industry in the United States of America and we are going to go all the way to ensure that we do all it takes to achieve our corporate goal of generating enough income to run the business and pay our staff members as at when due.

Boston Weekly®, Inc. will generate income by offering the following products and services;

10. Sales Forecast

It is important to state that our sales forecast is based on the data gathered during our feasibility studies, market survey and also some of the assumptions readily available on the field. Below are the sales projections that we were able to come up with for the first three years of operations;

  • First Year-: $250,000
  • Second Year-: $450,000
  • Third Year-: $800,000

N.B : This projection is done based on what is obtainable in the industry and with the assumption that there won’t be any major economic meltdown and the arrival of a competitor in same location as ours within the period stated above. Please note that the above projection might be lower and at the same time it might be higher.

  • Marketing Strategy and Sales Strategy

We are mindful of the fact that there are stiffer competition in the magazine publishing and distribution industry; hence we have been able to hire some of the best marketing experts to handle our sales and marketing.

Our sales and marketing team will be recruited based on their vast experience in the magazine publishing and distribution industry and they will be trained on a regular basis so as to be well equipped to meet their targets and the overall business goal of Boston Weekly®, Inc.

Our goal is to grow Boston Weekly®, Inc. to become one of the top 10 magazine publishing and distribution company in the United States of America which is why we have mapped out strategy that will help us take advantage of the available market and grow to become a major force to reckon with not only in the United States of America but also in other parts of the world (online magazine).

Boston Weekly®, Inc. is set to make use of the following marketing and sales strategies to attract clients;

  • Introduce our magazine publishing and distribution company by sending introductory letters alongside copy of our magazine to corporate organizations, advertising agencies and key stake holders.
  • Promptness in bidding for advert contracts from the government and other cooperate organizations
  • Advertise our business cum magazine in relevant business TV stations, and radio station.
  • List our business cum magazine on yellow pages ads (local directories)
  • Attend relevant international and local expos, seminars, and business fairs et al
  • Create different subscription packages for different category of clients in order to work with their budgets and still supply them with copies of our magazine
  • Leverage on the internet to promote the sale and distribution of our magazine
  • Engage direct marketing approach
  • Encourage word of mouth marketing from loyal and satisfied clients

11. Publicity and Advertising Strategy

We have been able to work with our in house brand and publicity consultants to help us map out publicity and advertising strategies that will help us walk our way into the heart of our target market.

We are set to become the number one choice for both corporate clients and individual clients in the whole of the United States and beyond which is why we have made provisions for effective publicity and advertisement of our magazine publishing and distribution company. Below are the platforms we intend to leverage on to promote and advertise Boston Weekly®, Inc.;

  • Place adverts on both print (newspapers and magazines) and electronic media platforms
  • Sponsor relevant community based events / programs
  • Leverage on the internet and social media platforms like; Instagram, Facebook , twitter, YouTube, Google + et al to promote our services
  • Install our Bill Boards on strategic locations all around key cities in the United States of America
  • Engage in road show from time to time in targeted neighborhoods
  • Distribute our fliers and handbills in target areas
  • Contact corporate organizations by calling them up and informing them of Boston Weekly®, Inc. and how they can subscribe
  • List our magazine publishing and distribution company in local directories / yellow pages
  • Advertise our magazine publishing and distribution company in our official website and employ strategies that will help us pull traffic to the site.
  • Ensure that all our staff members wear our branded shirts and all our vehicles and bikes are well branded with our company logo et al.

12. Our Pricing Strategy

When it comes to pricing for products such as magazine, there are no hard and fast rules; the price depends on the size and packaging. Generally, the prices for magazine and similar products like pamphlets, newspapers and journals et al are affordable hence there is no need to employ any detailed strategies when it comes to pricing.

In view of that, our prices will conform to what is obtainable in the industry but will ensure that within the first 6 to 12 months our magazine are sold a little bit below the average prices of various magazine brands in the United States of America.

We have put in place business strategies that will help us run on low profit margin for a period of 6 months; it is a way of encouraging people to buy into our brands.

  • Payment Options

At Boston Weekly®, Inc., our payment policy is all inclusive because we are quite aware that different people prefer different payment options as it suits them. Here are the payment options that will be available in every of our outlets;

  • Payment by cash
  • Payment via Point of Sale (POS) Machine
  • Payment via online bank transfer (online payment portal)
  • Payment via Mobile money

In view of the above, we have chosen banking platforms that will help us achieve our payment plans without any itches.

13. Startup Expenditure (Budget)

When it comes to starting a standard magazine publishing and distribution business, one is expected to spend the bulk of the start – up capital on building a standard and well – equipped printing press. Aside from that, you are not expected to spend much except for purchasing distribution vans, paying of your employees and utility bills.

This is the key areas where we will spend our start – up capital;

  • The Total Fee for Registering the Business in Boston – Massachusetts – $750.
  • Legal expenses for obtaining licenses and permits as well as the accounting services (software, P.O.S machines and other software) – $1,300.
  • Cost for hiring Business Consultant – $2,500.
  • Insurance (general liability, workers’ compensation and property casualty) coverage at a total premium – $2,400.
  • Cost for payment of rent for 12 month at $1.76 per square feet in the total amount of $105,600.
  • Other start-up expenses including stationery ($500) and phone and utility deposits ($2,500).
  • The cost of printing the first set of your magazines – $50,000
  • The cost for distributing the magazines – $10,000
  • Operational cost for the first 3 months (salaries of employees, payments of bills et al) – $100,000
  • Cost for store equipment (cash register, security, ventilation, signage) – $13,750
  • Cost of purchase of distribution vans – $50,000
  • The cost for the purchase of furniture and gadgets (Computers, Printers, Telephone, TVs, Sound System, tables and chairs et al) – $4,000.
  • The cost of Launching a Website – $600
  • The cost for our opening party – $10,000
  • Miscellaneous – $10,000

We would need an estimate of $500,000 to successfully set up our magazine publishing and distribution company in Boston – Massachusetts. Please note that this amount includes the salaries of the entire staff member for the first month of operation.

Generating Funding / Startup Capital for Boston Weekly®, Inc.

Boston Weekly®, Inc. is a business that is owned and financed by Dr. Campbell Washington and other like mind investors. They do not intend to welcome any external business partner, which is why he has decided to restrict the sourcing of the start – up capital to 3 major sources.

These are the areas we intend generating our start – up capital;

  • Generate part of the start – up capital from personal savings and sell of stocks
  • Source for soft loans from family members and friends
  • Apply for loan from my Bank

N.B: We have been able to generate about $100,000 (Personal savings $80,000 and soft loan from family members $20,000) and we are at the final stages of obtaining a loan facility of $400,000 from our bank. All the papers and document have been signed and submitted, the loan has been approved and any moment from now our account will be credited with the amount.

14. Sustainability and Expansion Strategy

The future of a business lies in the numbers of loyal customers that they have the capacity and competence of the employees, their investment strategy and the business structure. If all of these factors are missing from a business (company), then it won’t be too long before the business close shop.

One of our major goals of starting Boston Weekly®, Inc. is to build a business that will survive off its own cash flow without the need for injecting finance from external sources once the business is officially running. We know that one of the ways of gaining approval and winning customers over is to sell our magazine a little bit cheaper than what is obtainable in the market and we are well prepared to survive on lower profit margin for a while.

Boston Weekly®, Inc. will make sure that the right foundation, structures and processes are put in place to ensure that our staff welfare are well taken of. Our company’s corporate culture is designed to drive our business to greater heights and training and re – training of our workforce is at the top burner of our business strategy.

As a matter of fact, profit-sharing arrangement will be made available to all our management staff and it will be based on their performance for a period of three years or more as determined by the board of the organization. We know that if that is put in place, we will be able to successfully hire and retain the best hands we can get in the industry; they will be more committed to help us build the business of our dreams.

Check List / Milestone

  • Business Name Availability Check:>Completed
  • Business Registration: Completed
  • Opening of Corporate Bank Accounts: Completed
  • Securing Point of Sales (POS) Machines: Completed
  • Opening Mobile Money Accounts: Completed
  • Opening Online Payment Platforms: Completed
  • Application and Obtaining Tax Payer’s ID: In Progress
  • Application for business license and permit: Completed
  • Purchase of Insurance for the Business: Completed
  • Leasing of facility and construction of standard Bakery: In Progress
  • Conducting Feasibility Studies: Completed
  • Generating capital from business partners: Completed
  • Applications for Loan from the bank: In Progress
  • Writing of Business Plan: Completed
  • Drafting of Employee’s Handbook: Completed
  • Drafting of Contract Documents and other relevant Legal Documents: In Progress
  • Design of The Company’s Logo: Completed
  • Graphic Designs and Printing of Packaging Marketing / Promotional Materials: In Progress
  • Recruitment of employees: In Progress
  • Purchase of the Needed furniture, racks, shelves, computers, electronic appliances, office appliances and CCTV: In progress
  • Creating Official Website for the Company: In Progress
  • Creating Awareness for the business both online and around the community: In Progress
  • Health and Safety and Fire Safety Arrangement (License): Secured
  • Opening party / launching party planning: In Progress
  • Establishing business relationship with vendors – wholesale suppliers / merchants (papers, and inks et al): In Progress
  • Purchase of delivery vans and bikes: Completed

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Free Agriculture Sample Business Plan PDF + How to Write

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Elon Glucklich

6 min. read

Updated February 7, 2024

Free Download:  Agriculture Business Plan Template

As a farmer, you’re in the business of putting food on the table. Agriculture is one of the world’s oldest professions.

Today it accounts for over 5% of U.S. Gross Domestic Product, and 1 in 10 American workers are in agriculture, food, and related industries.

But starting a new agriculture business requires intensive planning and upfront preparation. If you’re looking for a free, downloadable agriculture sample business plan PDF to help you create a business plan of your own, look no further.

Keep in mind that you don’t need to find a sample business plan that exactly matches your farm. Whether you’re launching a larger agricultural business outside a bustling city or a smaller organic operation, the details will be different, but the foundation of the plan will be the same. 

Are you writing a business plan for your farm because you’re seeking a loan? Is your primary concern outlining a clear path for sales growth? Either way, you’re going to want to edit and customize it so it fits your particular farm. 

No two agriculture farming businesses are alike.

For example, your strategy will be very different if you’re a dairy operation instead of a soybean farm. So take the time to create your own financial forecasts and do enough market research for your specific type of agriculture so you have a solid plan for success. 

  • What should you include in an agriculture farm business plan?

Your agriculture business plan doesn’t need to be hundreds of pages—keep it as short and focused as you can. You’ll probably want to include each of these sections: 

1. Executive summary

An overview of your agriculture business, with a brief description of your products or services, your legal structure, and a snapshot of your future plans. While it’s the first part of the plan, it’s often easier to write your executive summary last.

What’s your biggest business challenge right now?

2. business summary and funding needs.

Details about your farming operation, including how much capital you will need and the types of funding you’re considering. Include your business history, your current state, and your future projections. It should also cover your business location, the equipment and facilities needed, and the kinds of crops or livestock you plan to raise.

3. Products and services

Provide details on the types of crops, farming methods, and any value-added products you plan to offer, such as finished goods or even  agritourism offerings .

4. Marketing plan

Compile your market research findings, including the demand for your products or services, your target customers , and your competitors. It should also outline your marketing strategy—how you plan to attract and retain customers. 

5. Financial plan

Your revenue projections, cost estimates, and break-even analysis. Your financial plan and forecasts should demonstrate that your business has a path to profitability.

  • Building on your farm business plan sample

With a free agriculture business plan template as your starting point, you can start chipping away at the unique elements of your business plan.

As the business owner, only you can speak to aspects of your agriculture operation like your mission and core values.

You’re putting in the long hours to start a thriving farm business, so aspects of your mission – like a commitment to sustainable farming practices – will be best explained in your own words. Authenticity will help you connect with a growing market of consumers who value transparency and environmental stewardship in their food sources.

As for more conventional aspects of business planning , you will want to take on things like your marketing and financial plans one at a time. Here are a few specific areas to focus on when writing your business plan.

Invest time in market research

Starting an agriculture operation requires significant startup costs. When you throw in the unique land use considerations involved, it’s crucial to conduct thorough market research before investing hundreds of thousands – or even millions – of dollars into a farm business.

Start by researching the types of farms operating in your locality and wider region, and the specific crops or livestock they specialize in. You will need to understand seasonal trends, including crop yields and livestock productivity.

Note the demographics of the local community to understand their buying habits and preference for local produce. Also, be aware of the competitive landscape and how your farm can differentiate itself from others. All of this information will inform your service, pricing, marketing, and partnership strategy.

From there, you can outline how you plan to reach your target market and promote your farm’s offerings.

Craft your agriculture go-to-market strategy

One of the things that makes an agriculture farm business plan different from some service-based business plans is that you might decide to work only with one or two businesses that purchase your goods.  

You may offer different tiers of products to different types of buyers, such as produce for an organic farmers market, and corn for another farm’s animal feed. If that’s the case, make sure you include ideas like setting aside land for organic growth and maintenance.

Discuss your advertising and promotional strategies, emphasizing channels relevant to your target market. Also, consider how partnerships with local businesses, farmers’ markets, and other industry stakeholders can enhance your visibility.

Include your pricing strategy and any special promotions or loyalty programs. Also, consider public relations and media outreach efforts that can raise awareness about your farm and its sustainable practices.

Prepare for unique farming challenges

Running an agricultural business comes with its own set of challenges, including weather-related disruptions and market volatility. Your business plan should identify these potential risks and present contingency plans to address them.

Include a plan to mitigate weather-related risks, such as crop diversification, employing weather-resistant farming practices, investing in appropriate infrastructure like greenhouses or drainage systems, or taking out insurance to cover weather-related losses.

Detail the operational aspects of your business , including land ownership, employee status, farm maintenance, and safety requirements. Also, illustrate your strategies for managing crop production, livestock care, land stewardship, and regulatory compliance.

Plan for the future

Contingency planning is important in all businesses.

But the unique challenges in agriculture of changing market dynamics, regulatory changes, and climate impacts make it especially necessary to plan for the future. Detail how you’ll measure success, and how you will be prepared to adapt your offerings if you need to change the focus of the business due to factors outside your control.

Also, be ready to discuss opportunities for scaling your business over time, such as introducing new crops, expanding farm operations, or opening additional locations.

  • Get started with your farm business plan sample

There are obviously plenty of reasons farm owners can benefit from writing a business plan — for example, you’ll need one if you’re seeking a loan or investment. Even if you’re not seeking funding, the process of thinking through every aspect of your business will help you make sure you’re not overlooking anything critical as you grow.

Download this  agriculture farm sample business plan PDF  for free right now, or visit  Bplans’ gallery of more than 550 sample business plans  if you’re looking for more options.

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Content Author: Elon Glucklich

Elon is a marketing specialist at Palo Alto Software, working with consultants, accountants, business instructors and others who use LivePlan at scale. He has a bachelor's degree in journalism and an MBA from the University of Oregon.

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  1. Magazine Business Plan Template & Guide [Updated 2024]

    Marketing Plan. Traditionally, a marketing plan includes the four P's: Product, Price, Place, and Promotion. For a magazine business plan, your marketing strategy should include the following: Product: In the product section, you should reiterate the type of magazine company that you documented in your Company Analysis.

  2. Magazine Business Plan [Free Template

    Writing a magazine business plan is a crucial step toward the success of your business. Here are the key steps to consider when writing a business plan: 1. Executive Summary. An executive summary is the first section planned to offer an overview of the entire business plan. However, it is written after the entire business plan is ready and ...

  3. Magazine Publishing Business Plan Sample

    5.1 Market Trends. The American magazine industry contributes $28 billion in revenue every year and the magazine advertising are alone responsible for generating more than $15.2 billion. There are more than 21,000 publishing businesses in the United States that employ more than 117,000 people across the country.

  4. Magazine Publisher Business Plan Example

    The "Artists In Business" magazine will sell for $3.95 per single issue on the newsstand. A one-year subscription is $16.95. A two year subscription is $29.95. "Trade" soft-cover books will sell for $14.95. Paperback size "booklets" will sell for $7.95. Future hardcover books will sell for $19.95 to $22.95.

  5. Magazine Business Plan Sample by Wanda Halpert

    Phase 1: $500,000: 0- 6 months - Initial set up and launch of first issue of the magazine and website Phase 2: $500,000: By end of Year 1 - Sales & Marketing, Product development & production ...

  6. PDF Start Your Own Magazine

    an existing magazine, then this list of elements can assist you in creating your first business plan or in further developing an existing plan. A complete magazine plan: 1. Forces a publishing team to think through every aspect of publishing and the publication. 2. Is the process of planning that helps you make important

  7. How to Create a Bulletproof Magazine Business Plan for a More

    A five-year magazine business plan is an absolutely essential calculation for attracting investors. Their diversity of expectations can be very wide-ranging. Some financial backers might be satisfied with 5X or 10X their investment after 5 years. Venture capitalists are often looking for a 40X or 50X multiple.

  8. Starting a Magazine Business Plan PDF

    A complete magazine business plan PDF template. This fill-in-the-blanks template includes every section of your business plan, including Executive Summary, Objectives, SWOT Analysis, Marketing Analysis and Strategy, Operations Plan, Financial Projections and more (a similar template is sold elsewhere for $69.95). All this and much much more.

  9. Your Magazine Business Plan: A Full Blueprint

    Maintain circulation figures to attract advertisers. Create and run an appealing website. Organise production and printing. Establish an efficient distribution system. Set up an exceptional customer service offering. Keep content fresh and engaging. At the heart of any successful start-up is a solid business plan.

  10. PDF How to Start a Magazine Business

    How to Create a Marketing Plan For a Small Business (A Step by Step Guide to Marketing Planning) Table of Contents . 1. Determining the Feasibility of Your New Business. 2. Starting Your Business Step by Step . 3. Complete Magazine Business Plan Template . 1. Determining the Feasibility of Your New Business. A. Preliminary Analysis

  11. PDF BUSINESS!PLAN! O!Our!Lifestyle!Magazine!

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  12. Magazine Business Plan Template [Updated 2024]

    Magazine Business Plan Template. If you want to start a Magazine business or expand your current Magazine business, you need a business plan. The following Magazine business plan template gives you the key elements to include in a winning Magazine business plan.

  13. Free PDF Business Plan Templates

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  14. Online Magazine Business Plan [Sample Template]

    A Sample Online Magazine Business Plan Template. 1. Industry Overview. In the united states of America, a total number of 152 magazines closed shop In 2011 and also a total number of 82 magazines ceased operations in 2012 due to inability to make profits and of course generate enough money to continue publications.

  15. Magazine Business Plan Example

    Magazine Business Plan Example - Free download as PDF File (.pdf), Text File (.txt) or read online for free. A magazine business plan is a strategic blueprint for a successful publication. It defines the target audience, content strategy, revenue models, and marketing approach, serving as a crucial guide through the competitive publishing landscape.

  16. PDF The Lisbon Review Business Plan for A Lifestyle & Art Magazine

    as shown in hundreds of generations. In between these required trade-offs, a new magazine is born, that maintains its uprightness: The Lisbon Review. This paper presents the business plan for this printed special interest magazine, based in Germany. It covers fields of art, literature and lifestyle in an innovative combination, trying to

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  21. Free Agriculture Sample Business Plan PDF + How to Write

    You'll probably want to include each of these sections: 1. Executive summary. An overview of your agriculture business, with a brief description of your products or services, your legal structure, and a snapshot of your future plans. While it's the first part of the plan, it's often easier to write your executive summary last. 2.

  22. Construction Business Plan Sample (Free PDF)

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