Visual Analysis Essay

Barbara P

Visual Analysis Essay - A Writing Guide with Format & Sample

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Visual Analysis Essay

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A visual analysis essay is a common assignment for the students of history, art, and communications. It is quite a unique type of academic essay. 

Visual analysis essays are where images meet text. These essays aim to analyze the meanings embedded in the artworks, explaining visual concepts in a written form. 

It may sound difficult to write a visual analysis essay, but it can be done in simple steps by following the right approach. Let’s dive into the writing steps, tips, example essays, and potential topics to help you write an excellent essay. 

Arrow Down

  • 1. What is a Visual Analysis Essay
  • 2. How to Write a Visual Analysis Essay - 7 Simple Steps
  • 3. Tips on How to Analyze a Photograph
  • 4. Tips on How to Analyze a Sculpture
  • 5. Visual Analysis Essay on Advertisement
  • 6. Visual Rhetorical Analysis Essay Examples
  • 7. Visual Analysis Essay Topics

What is a Visual Analysis Essay

A visual analysis essay basically requires you to provide a detailed description of a specific visual work of art. It is a type of analytical essay that deals with imagery and visual art instead of texts.

The subject of a visual analysis essay could be an image, painting, photograph, or any visual medium. 

In this type of essay, you need to describe the artwork and analyze its elements in detail. That is, how different elements and features fit together to make the whole work stand out. In this sense, you need to use a mixture of descriptive writing and analytical language. 

To write a good visual analysis essay, you need to know the basic visual elements and principles of design. Let’s learn about these concepts first before diving into the writing steps.

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Visual Elements for a Visual Analysis Essay

Writing a visual analysis essay involves analyzing the visual elements of a piece of art. These elements form the basis of the features and characteristics of an image. 

Below you can find the common visual elements of a visual analysis essay.

Principles of Design in a Visual Analysis Essay

In addition to visual elements, you must also consider the principles of design for writing a great visual analysis essay. These principles help you identify and explain the characteristics of the image. 

How to Write a Visual Analysis Essay - 7 Simple Steps

Now that you have an idea about visual elements and principles, you are now ready to proceed. 

Here are the steps that you need to follow for writing a visual analysis essay. Let’s discuss them in detail.

Step 1 - Gather General Information About the Artwork

Once you have a specific artwork or image, here is how to start a visual analysis essay. You need to ask some basic questions about the work and jot down your ideas.

This pre-writing step is for brainstorming ideas. Ask these questions to begin:

  • Who and what does the artwork represent? 
  • Who is the author of the piece? 
  • Who did the artist create the work for? Who is the intended audience?
  • When and where was the work created? What is its historical context?
  • Where was this work displayed for the first time?
  • Identify which medium, materials, and techniques were used to create the image?

Step 2 - Note Down the Characteristics of the Artwork

The next thing that you need to do is identify what the image depicts. Moreover, you need to identify and describe the visual art elements and design principles used in the work. 

Here’s what you need to note:

  • The subject matter and its representation.
  • Colors, shapes, and lines used in the composition.
  • The balance, proportion, and harmony within the artwork.
  • Any symbolism or metaphors present.

By pointing out such characteristics, you set the stage for a nuanced analysis in your essay.

Step 3 - Visual Analysis Essay Outline 

Once you have gathered your main points by carefully studying the image, you should now organize them in an outline.

Here is how you make an outline for your visual analysis essay:

Step 4- Write the Introduction

This is the first paragraph of a visual analysis essay in which you need to provide some background information on the topic. After grabbing the readers’ attention with an interesting fact, briefly provide information on the following points. 

  • Talk briefly about the painting and its artist or creator.
  • Provide a brief description of the painting and give historical context
  • Add an interesting fact about the artist or the painting. 

The introduction should end with a thesis statement. The visual analysis essay thesis states the analysis points on the artwork that you aim to discuss in your essay. 

Step 5 - Provide Detailed Description, Analysis, and Interpretation

In the body section, you need to explore the artwork in detail. In the first body paragraph, simply describe the features and characteristics of the work. For instance, talk about the technique being used, shape, color, and other aspects to support your thesis. 

In the next paragraphs, you can go into the analysis and interpretation of these elements and the work as a whole. Present all the details logically and discuss the relationship between the objects. Talk about the meaning, significance, and impact of the work.

Step 6 - Writing a Conclusion

Once you have completed the body section, move to the conclusion paragraph. This is the last paragraph of the essay that should be strong and well-written to create a sense of closure.

Here’s how you can do it

  • Revisit the main insights gained through the analysis, summarizing the key visual elements and principles discussed. 
  • Emphasize the significance of cultural or historical context in interpreting the visual narrative. 
  • Tie together the threads of your analysis to reinforce your thesis or main argument.
  • End with a memorable statement and encourage readers to carry the lessons learned from the analysis into their own encounters with art. 

Step 7 - Edit & Revise Your Essay

Here’s how to end your visual analysis essay: edit and revise your first draft until it becomes the perfect version. Consider these steps for an excellent revision:

  • Review for Clarity: Ensure your ideas flow logically. Clarify any ambiguous or unclear statements to enhance the overall readability of your essay.
  • Trim Unnecessary Details: Trim excess information that doesn't directly contribute to your main points. Keep your analysis focused and concise.
  • Check Consistency: Verify that your writing style remains consistent throughout the essay. Maintain a balance between formal language and engaging expression.
  • Fine-Tune Transitions: Ensure smooth transitions between different sections of your essay. Transitions help guide your reader through the analysis, making the journey more enjoyable and comprehensible.
  • Proofread for Errors: Carefully proofread your essay for grammar, spelling, and punctuation errors. A polished essay enhances your credibility and the overall professionalism of your work.

With these basic steps, you can craft an amazing visual analysis essay. Read on for some useful tips for analyzing different kinds of visual subjects.

Tips on How to Analyze a Photograph

Painting and photograph analysis are very similar. There are three ways in which photo visual analysis is conducted: description, reflection, and formal analysis.

Although the historical study may be used, it is not necessary.

  • Description -  It implies examining the picture carefully and considering all of the details. The description should be neutral, focusing on simple facts without expressing a personal viewpoint.
  • Reflection -  For the next stage, consider the emotions that the picture stirs in you. Every viewer will have a distinct viewpoint and feelings about the piece. Knowing some historical background might be useful when formulating an educated response.
  • Formal analysis -  Consider the visual components and concepts. How are they shown in the photo?
  • Historical analysis -  For a contextual analysis, keep an eye on the photo's surroundings. Make sure you comprehend the surrounding environment in which the photograph was taken. What era was this image shot during?

Tips on How to Analyze a Sculpture

A sculpture, unlike a painting or photograph, requires a different approach to visual analysis. It still depends on visible components and principles, however it does so in a slightly different way.

When you're writing about sculptures, keep the following in mind:

  • Medium, size, and technique -  What kind of material is it? Is it carved in a negative or positive method?
  • Color and lightning -  Describe the hue of the sculpture, whether it is painted. Was the sculptor concerned with the illumination when creating the work?
  • Human body and scale -  Consider how a human body is portrayed in the piece. Also, assess the sculpture's size compared to that of the viewer.
  • Function -  What was the sculpture's main aim? You could speak about whether it represented a religious conviction or honored someone, for example.
  • Composition -  Examine the placement of the piece and determine whether there is a focal point.

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Visual Analysis Essay on Advertisement

In advertisements, visuals are used to pique interest or persuade the public that what is being advertised is needed. The goal of a visual argument is to generate attention and intrigue. Images are utilized in advertisements to transmit information and interact with the audience.

When conducting a visual analysis of an ad, keep the following in mind:

  • Textual Elements
  • Illustrations
  • Composition

This all has an impact on how people perceive information and how they react to it.

When you analyze the visuals of an ad, you're performing a rhetorical analysis. The study of images and extracting information from them is known as visual rhetoric. It aids in the comprehension of typography, imagery, and the structure of elements on the page.

How to Write a Visual Analysis Paper on an Advertisement

Visual components in advertising are important. It aids in the persuasion of the audience.

Always keep the rhetorical situation in mind while analyzing visual arguments. The following are some key elements to consider:

  • Audience -  Who is the advertisement meant to attract?
  • Purpose -  What message does the photo try to get across to the audience?
  • Design -  What kind of visualizations are included? Are the visuals clear and easy to follow? Are there any patterns or repetitions in the design?
  • Strategies -  Is there any humor, celebrities, or cultural allusions in the graphic's message?
  • Medium -  Is the photograph surrounded by text? Is there any text within the picture? How does it interact with the picture to produce an intended effect if there is any?
  • Context -  What are the characters in an ad? Where are they positioned?
  • Subtext -  Consider the meaning of the picture's words. What are they trying to say?

Visual Rhetorical Analysis Essay Examples

Here are some visual analysis essay samples that you can read to understand this type of essay better. 

Art history Visual Analysis Essay Example

Political Cartoon Visual Analysis Essay

Rhetorical and Visual Analysis Essay Sample

Mona Lisa Visual Analysis Essay

Visual Analysis Essay Topics

Here are some top visual analysis essay topics that you can choose from and begin the writing process.

  • Make a review of your favorite Hollywood production and discuss the visual arts involved.
  • Write about the use of color and action in TV commercials.
  • Discuss how the brand name is displayed in digital media campaigns.
  • Discuss different types of visual appeals used in web ads.
  • What is the special about Cleo Award-winning ads?
  • The Use of Light and Shadow in Caravaggio's "The Calling of Saint Matthew"
  • The Symbolism of Colors in Vincent van Gogh's "Starry Night"
  • What is the importance of art and culture in our life?
  • How has art changed over the last 50 years?
  • The use of colors in marketing and advertising. 

To conclude, 

From gathering information about the artwork to crafting a compelling analysis, we've navigated the essential steps you need for a visual analysis essay. Moreover, with the specific tips and examples, you have everything you need to get started.

So dive into the writing process with confidence and return to this blog whenever you need help on any step!

However, if you have gone through the whole article and are still unsure how to start your essay, we can help you.

Our professional essay writers at MyPerfectWords.com can help you with your visual analysis essay assignment. Contact us with your order details, and we will get it done for you. 

We provide the best essay writing service that you can trust for better grades. Place your order now and get the best visual analysis essay writing help. 

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Barbara P

Dr. Barbara is a highly experienced writer and author who holds a Ph.D. degree in public health from an Ivy League school. She has worked in the medical field for many years, conducting extensive research on various health topics. Her writing has been featured in several top-tier publications.

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How to Write Visual Argument Essays: Pros and Cons of Visuals

  • by Lesley Loken
  • February 6, 2023 February 6, 2023

Visual Argument Essays

If you have come across this article and made it here, you must be looking for practical tips to help you write effective visual argument essays.

Writing an effective visual argument is easier than you might think, but only if you know how. This guide will teach you the best way to help you improve your visual essays.

What is the meaning of a Visual Argument?

using visual elements

 A visual argument is a claim that uses images alongside a few words to present a particular idea. Visual arguments are also non-verbal, which means they do not use language alone to communicate their message.

visual argument essay outline

The main purpose of visual arguments is to make an idea more easily understood by the audience, especially if they are less familiar with the subject matter. This makes it easier for the audience to be swayed by the visual argument and understand what you’re trying to say.

For example, when you want to tell someone about something, you could use a video clip to make it easier for them to understand what you’re trying to say. You don’t have to be an expert in that field yourself; instead, just choose one of your favorite clips from YouTube and share it with them.

If possible, try finding videos with high production values so that there is more clarity in terms of what’s being presented. With a little practice, anyone can start making their visuals!

What is a Visual Argument Essay?

A visual argument essay is a type of persuasive essay that uses visual evidence to support its claims. A visual argument essay is an argumentative essay that includes photos or illustrations. Using visuals in your argumentative essays is a good idea, especially if you want to make your points stronger.

A visual argument essay is a form of persuasion and can use to persuade people by showing them how they feel about something. The pictures can also help you explain your points and make them more memorable.

a visual story

You can also use pictures in your persuasive PowerPoint presentation or any other presentation that requires visual elements, such as a video or documentary.

How to write a visual Argument Essay

Brainstorm and research for your paper.

Researching your topic thoroughly is one of the most important parts of essay writing . You need to find out all the information you can about your topic, including the opinions and opinions of others.

Brainstorming is the process of generating multiple ideas for a paper. First, you need to gather information about your topic. You could do this by reading articles or books about the topic and looking up relevant websites.

Next, you should think about organizing your ideas into an argument. A good way to do this is by writing down all the points you find interesting and important in your research. These might include facts, statistics, quotes, or arguments from experts or even other people who have similar interests as yourself.

Gather Relevant Images and Videos

Visual argument essays require gathering pictures and videos related to your topic. These items can be found on any number of websites or textbooks.

match relevant images

You should make sure that the images you choose are relevant, though, so that they support your thesis. It’s also important not to use too many images since this can make it difficult for readers to follow along.

Put your Essay together

The most important thing you need to do when writing an essay is to organize your ideas into a logical structure. An argument essay will begin with a thesis statement and end with some sort of conclusion.

The thesis statement should be the main idea of your essay. It should be clear and concise but also supported by evidence that shows why you believe what you do.

Once you’ve settled on a thesis statement, it’s time to develop your argumentative skills! To ensure that your reader understands what you want them to know, use examples, metaphors and analogies to help clarify your points.

In addition to developing arguments based on facts and concepts, you should also consider how the audience might react to different information or perspectives. This can help show them where they disagree with your viewpoints and how they might change their minds based on these new facts or arguments.

Tips and ideas for a Visual Argument Essay

1. be accurate.

The first tip is to be accurate. If you are using pictures in your argument, you must use the best quality pictures possible.

unclear image

The easiest way to do this is to go online and look at other visual arguments that have been done before. This will help you see how other people have used their photos and what works well and what doesn’t.

It will also give you some ideas about what kind of pictures work best with each specific piece of writing you are trying to write.

2. Use clear visuals

One of the most important things to do is ensure that your visuals are clear and easy to understand.

For example, if you were writing about a problem in your community, you would want to show how people are affected by it. Show what steps are taken by the government or others within the community to solve this problem.

You can use photos or other images to help make this point. You could also use charts and graphs that show how many people have been affected by this problem and how many resources have been spent trying to solve it.

3. Add good text

A visual argument essay will require you to add some text to it. You can use this space to write about your opinion on the topic, or you can use it to give examples of things that support your argument.

The most important thing is that you make sure that your text is well-written and edited so that it looks professional. In addition, make sure that there are no typos in the text because this will make the reader think less of you and make your paper seem unprofessional.

4. Be brief

The visual argument essay is a visual essay, meaning you must make it visually appealing. This is something that can be achieved by keeping the images short and simple but also by using specific fonts and colors meant to attract your audience’s attention.

writing visual essay

You can also use different camera angles or perspectives to give your audience more information about what you are trying to say.

Pros and cons of visual argument essays

Here are some advantages of using visual arguments:

  • It helps to connect with the audience better because pictures are easier to understand than words. When people can see something, they have a better chance of understanding it better.
  • It is also easier to understand when you have visuals in your essay because you don’t need to read between the lines or guess what might happen based on your knowledge of English and its grammar rules.

You just need to look at what’s being shown in front of you and make sense of it by reading it out loud or writing down what you understood from the text.

Disadvantages

  • It requires more time: If you want your paper to be graded properly, then you should ensure that your work is well-done and professional. However, this aspect becomes a bit more challenging when it comes to visual argument essays. You need to create an image for every aspect of your argument so that other readers and judges can easily understand it.
  • The paper is too long: The length of the paper can be an issue if you don’t have a lot of time to complete it. You need to make sure that your writing skills match the task at hand.

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  • How to write an essay outline | Guidelines & examples

How to Write an Essay Outline | Guidelines & Examples

Published on August 14, 2020 by Jack Caulfield . Revised on July 23, 2023.

An essay outline is a way of planning the structure of your essay before you start writing. It involves writing quick summary sentences or phrases for every point you will cover in each paragraph , giving you a picture of how your argument will unfold.

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Organizing your material, presentation of the outline, examples of essay outlines, other interesting articles, frequently asked questions about essay outlines.

At the stage where you’re writing an essay outline, your ideas are probably still not fully formed. You should know your topic  and have already done some preliminary research to find relevant sources , but now you need to shape your ideas into a structured argument.

Creating categories

Look over any information, quotes and ideas you’ve noted down from your research and consider the central point you want to make in the essay—this will be the basis of your thesis statement . Once you have an idea of your overall argument, you can begin to organize your material in a way that serves that argument.

Try to arrange your material into categories related to different aspects of your argument. If you’re writing about a literary text, you might group your ideas into themes; in a history essay, it might be several key trends or turning points from the period you’re discussing.

Three main themes or subjects is a common structure for essays. Depending on the length of the essay, you could split the themes into three body paragraphs, or three longer sections with several paragraphs covering each theme.

As you create the outline, look critically at your categories and points: Are any of them irrelevant or redundant? Make sure every topic you cover is clearly related to your thesis statement.

Order of information

When you have your material organized into several categories, consider what order they should appear in.

Your essay will always begin and end with an introduction and conclusion , but the organization of the body is up to you.

Consider these questions to order your material:

  • Is there an obvious starting point for your argument?
  • Is there one subject that provides an easy transition into another?
  • Do some points need to be set up by discussing other points first?

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Within each paragraph, you’ll discuss a single idea related to your overall topic or argument, using several points of evidence or analysis to do so.

In your outline, you present these points as a few short numbered sentences or phrases.They can be split into sub-points when more detail is needed.

The template below shows how you might structure an outline for a five-paragraph essay.

  • Thesis statement
  • First piece of evidence
  • Second piece of evidence
  • Summary/synthesis
  • Importance of topic
  • Strong closing statement

You can choose whether to write your outline in full sentences or short phrases. Be consistent in your choice; don’t randomly write some points as full sentences and others as short phrases.

Examples of outlines for different types of essays are presented below: an argumentative, expository, and literary analysis essay.

Argumentative essay outline

This outline is for a short argumentative essay evaluating the internet’s impact on education. It uses short phrases to summarize each point.

Its body is split into three paragraphs, each presenting arguments about a different aspect of the internet’s effects on education.

  • Importance of the internet
  • Concerns about internet use
  • Thesis statement: Internet use a net positive
  • Data exploring this effect
  • Analysis indicating it is overstated
  • Students’ reading levels over time
  • Why this data is questionable
  • Video media
  • Interactive media
  • Speed and simplicity of online research
  • Questions about reliability (transitioning into next topic)
  • Evidence indicating its ubiquity
  • Claims that it discourages engagement with academic writing
  • Evidence that Wikipedia warns students not to cite it
  • Argument that it introduces students to citation
  • Summary of key points
  • Value of digital education for students
  • Need for optimism to embrace advantages of the internet

Expository essay outline

This is the outline for an expository essay describing how the invention of the printing press affected life and politics in Europe.

The paragraphs are still summarized in short phrases here, but individual points are described with full sentences.

  • Claim that the printing press marks the end of the Middle Ages.
  • Provide background on the low levels of literacy before the printing press.
  • Present the thesis statement: The invention of the printing press increased circulation of information in Europe, paving the way for the Reformation.
  • Discuss the very high levels of illiteracy in medieval Europe.
  • Describe how literacy and thus knowledge and education were mainly the domain of religious and political elites.
  • Indicate how this discouraged political and religious change.
  • Describe the invention of the printing press in 1440 by Johannes Gutenberg.
  • Show the implications of the new technology for book production.
  • Describe the rapid spread of the technology and the printing of the Gutenberg Bible.
  • Link to the Reformation.
  • Discuss the trend for translating the Bible into vernacular languages during the years following the printing press’s invention.
  • Describe Luther’s own translation of the Bible during the Reformation.
  • Sketch out the large-scale effects the Reformation would have on religion and politics.
  • Summarize the history described.
  • Stress the significance of the printing press to the events of this period.

Literary analysis essay outline

The literary analysis essay outlined below discusses the role of theater in Jane Austen’s novel Mansfield Park .

The body of the essay is divided into three different themes, each of which is explored through examples from the book.

  • Describe the theatricality of Austen’s works
  • Outline the role theater plays in Mansfield Park
  • Introduce the research question : How does Austen use theater to express the characters’ morality in Mansfield Park ?
  • Discuss Austen’s depiction of the performance at the end of the first volume
  • Discuss how Sir Bertram reacts to the acting scheme
  • Introduce Austen’s use of stage direction–like details during dialogue
  • Explore how these are deployed to show the characters’ self-absorption
  • Discuss Austen’s description of Maria and Julia’s relationship as polite but affectionless
  • Compare Mrs. Norris’s self-conceit as charitable despite her idleness
  • Summarize the three themes: The acting scheme, stage directions, and the performance of morals
  • Answer the research question
  • Indicate areas for further study

If you want to know more about AI tools , college essays , or fallacies make sure to check out some of our other articles with explanations and examples or go directly to our tools!

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  • Appeal to authority fallacy
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visual argument essay outline

You will sometimes be asked to hand in an essay outline before you start writing your essay . Your supervisor wants to see that you have a clear idea of your structure so that writing will go smoothly.

Even when you do not have to hand it in, writing an essay outline is an important part of the writing process . It’s a good idea to write one (as informally as you like) to clarify your structure for yourself whenever you are working on an essay.

If you have to hand in your essay outline , you may be given specific guidelines stating whether you have to use full sentences. If you’re not sure, ask your supervisor.

When writing an essay outline for yourself, the choice is yours. Some students find it helpful to write out their ideas in full sentences, while others prefer to summarize them in short phrases.

You should try to follow your outline as you write your essay . However, if your ideas change or it becomes clear that your structure could be better, it’s okay to depart from your essay outline . Just make sure you know why you’re doing so.

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10.8: A Sample Visual Argument Analysis

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  • Saramanda Swigart
  • City College of San Francisco

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The essay "An Image Is Worth a Thousand Calls to Arms" by Saramanda Swigart analyzes a visual argument.

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Argumentative Essay Outline: Writing Steps & Examples

Argumentative Essay Outline

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An argumentative essay outline is a roadmap for the writer to organize their thoughts, research, and arguments in a clear and logical way. It helps to stay focused on the topic and effectively present arguments. Creating an outline before writing an argumentative essay allows students to identify the key points and evidence that should back up ideas.

Struggling with an argumentative essay outline? Stuck at the beginning or not sure which format to take? It’s okay, you’ll find some explanations and pieces of advice here, as well as an argument outline template you could use. We’ve collected everything you need to know before composing an outline for your top-notch argumentative paper. This page contains information about:

  • The notion of outline and why it is important
  • Specifics of sketching an essay where you defend your position
  • Argument essay layout
  • Several useful tips and examples.

Ready to receive some help with your work? Let’s get you prepared to write an excellent essay!

What Is an Argumentative Essay Outline?

Before starting to work on an argumentative paper outline, it is important to understand its definition and purpose. So, what is the outline for an argumentative essay? Outline for an argumentative essay involves defending one’s position on a certain topic by using logic and factual evidence. It requires doing preliminary research and presenting your findings in sketch form. An argumentative essay outline forms the essay’s basic structure and contains its main elements, briefly described and connected together using logical transitions. Once you finish and review this short version, it will be much easier to spot mistakes and logical gaps. After correcting them, you’ll be one step away from writing a high-quality essay.

Argumentative Essay Outline Format

Setting a correct format for argumentative essay outline is important, as it ensures that the entire composition will be properly organized. This is where you create the logical structure, which can be checked for gaps and mistakes before writing the complete text. A simple argumentative essay outline should be composed like this:

  • Introduction This part contains your main topic description and your thesis statement. The latter should be provided fully, while the other descriptions can be sketchy at this stage. Try using some kind of a ‘hook’ to engage your readers.
  • Body paragraphs It is where you briefly introduce your arguments, as well as counterarguments you aim to refute. Mention your evidence and include your sources, but don’t be too wordy, as this is just a sketch for now.
  • Conclusion It should briefly summarize the argumentation and how it supports your thesis.

More examples of an argumentative essay structure outline are available in our downloadable materials.

Learn more: How to Write an Argumentative Essay Introduction

Types of an Argumentative Essay Outline

Before learning how to write an outline for an argumentative essay, you must figure out which type is best for your specific topic. This information might be specified in your assignment, otherwise, it is up to you. The layout of an argumentative essay you’re writing depends on the persuasive approach you’ve chosen. There are three main types:

  • Classical, also known as Aristotelian

Now let's talk about each argument essay outline type in detail. We’ll show you what the differences between them are and when it is better to choose one or another.

Classical Argumentative Essay Outline

Let’s start with the classical argument outline. It is also named Aristotelian, honoring the memory of the ancient Greek philosopher who perfected the logical method of presenting argumentation. The general structure should follow a 5 paragraph essay format . Here is how you should compose your outline of an argumentative essay when using this structure type:

  • Explain your thesis, making it clear
  • Mention the opposing thesis if there is one
  • List your arguments, referring to evidence you have collected
  • Mention counterarguments, providing evidence that contradicts them
  • Summarize it, showing that your thesis has been proven by your arguments.

This type is used for direct discussions and straightforward topics.

Rogerian Argumentative Essay Outline

In a Rogerian outline for an argumentative essay, you are expected to pay more attention to the opposing viewpoints, considering the strong and weak sides of both. In this case, the paper focuses not on refuting antagonistic argumentation but rather on finding some middle ground. This argumentative essay layout can be used when you’re aiming to help two opposing sides reach a mutual agreement at a certain point. Another situation when you should consider such an approach is when addressing an audience hostile to your viewpoint – for example, when arguing against the rules or habits of a specific group.

Toulmin Argumentative Essay Outline

When your topic needs some complicated analysis on different levels, use the Toulmin outline of an argumentative essay. This model is based on six main elements:

  • Claim – your central statement
  • Grounds – evidence backing the claim
  • Warrant – logical connection between the grounds and the claim
  • Backings – additional arguments strengthening the warrant
  • Qualifier – the measure of certainty in the claim
  • Rebuttal – refutes possible counterarguments to the claim.

This format of argumentative essay outline should be used for refuting existing argumentation against your own claim. If you are struggling with outlining your argumentative essay, re-check its main points. Correcting mistakes early on saves hundreds of working hours. To save even more, consider to buy college essays from professional academic writers. 

Argumentative Essay Outline Template

Have you picked your paper format? If yes, you should be ready to proceed. Need an argumentative outline template? If you still hesitate and search for extra hints, it's fine – there are plenty of them on this page! We’ve prepared a comprehensive argument essay outline template for each of the main types described in the previous section. You can find them below.

Classical Argumentative Essay Outline Template

If your task is to simply present your point of view on a certain subject and back it up with solid facts, you need a classical argument essay outline. This is the most common and straightforward type of structuring your argumentation, so it can be freely used unless your situation requires a different approach. Here is our outline for argumentative essay example:

  • Intriguing description or some wordplay to ‘hook’ your audience
  • Brief context of the problem
  • Your full thesis statement together with an extra explanation if necessary
  • Data set #1
  • Data set #2, etc.
  • Your argument #2: Formatted the same way as the previous one
  • Point out its logical flaws or provide the evidence that refutes it (or refutatio).
  • Briefly mention how this analysis results in reinforcing your own position.
  • Counterargument #2: This and further ones should be formatted in exactly the same way
  • Summarize your argumentation without repeating it and show how it supports your thesis (this part is also known as peroratio).
  • Add some final notes or a call to action to engage your audience.

Rogerian Argumentative Essay Outline Template

When attempting to counter a formidable position, you need to pay great attention to opposing claims. You might want to find some common ground and reach an agreement with the opposing side, and that is what the Rogerian type is meant for. Follow this argument essay template for conducting an extra analysis of conflicting viewpoints:

  • Describe the problem and add brief context if necessary.
  • Explain your own viewpoint on it as well as opposing stances. You might pick the most well-known of them or the one which shares enough common ground with your position if that helps. Highlight this common ground.
  • Give your thesis statement in a full sentence.
  • Explore the evidence which supports it.
  • Analyze the strength of this position, given the quality of evidence. See if it can be refuted.
  • Mention other positions, if any. Follow the same format as used for the first one.
  • Explain that you understand the opposing position and the reasons behind it.
  • Highlight specific details or areas where you have common ground with the opponent.
  • Your argument #1: explain how it is related to your thesis and provide the supporting evidence.
  • Your argument #1: present it in the same format as the 1st one. The same goes for all other arguments.
  • Point out the elements of both positions which you and your opponent could agree upon.
  • Develop a compromising solution that would encompass these agreeable elements from both sides.
  • Summarize the compromise and the arguments from both sides which back it.
  • Explain how both sides could benefit from agreeing upon this common ground position.

Check below for more argumentative essay outline examples.

Toulmin Argumentative Essay Outline Template

This argument template for an essay will be useful in case of facing complicated argumentation, which should be properly analyzed. The Toulmin format outline argumentative essay example is here:

  • Come up with something interesting to ‘hook’ your audience.
  • Provide a brief context of the problem.
  • Give your full thesis statement.
  • Evidence #1, including the logical connection between it and your claim
  • Evidence #2, formatted in the same way, etc.
  • Briefly show how it supports your thesis.
  • Show which of your evidence elements backs this warrant.
  • Provide qualifiers for your argumentation: be open and show its weak sides.
  • Your warrant #2, formatted in the same way, etc.
  • Analyze their claim, evaluating its warrants and qualifiers.
  • Provide your rebuttal.
  • Opposing viewpoint #2, formatted in the same way, etc.
  • Briefly summarize your warrants.
  • Summarize the opposing viewpoints, mentioning how you have refuted them.
  • Show that your thesis is supported better.

How to Write an Argumentative Essay Outline Step-By-Step

Let’s put together all the tips on how to write an argumentative essay outline . This section contains a quick guide that could serve as your argumentative essay planning sheet. Make sure to follow this recommended course when composing an academic paper:

  • Think it through Making an argumentative writing outline efficient and persuasive requires good knowledge of the selected topic. So, choose one you are familiar with. You must be able to explain your position well and defend it successfully. And don’t pick an easy one. It should be interesting enough for your audience to get engaged.
  • Do your research Gather key information about your problem before writing an argumentative essay outline. Check if you have enough evidence to back your claim and refute possible counterarguments. Verify that it clearly shows what you actually need and doesn’t prove an opposing position.
  • Pick a format Given the specifics of the chosen problem, find out which approach will suit you best: Classical, Rogerian, or Toulmin. If you start creating your argumentative essay outline in one format and then realize that you need to switch to another, you might lose a lot of time. Too risky for those who have tight deadlines!
  • Structure it properly Follow the recommended templates and put every argument outline into a separate paragraph. The same applies to introductory sections. Remember that proper formatting increases your essay’s readability and thus serves your cause.
  • Keep it concise Make it brief but understandable, ensuring that all key points and data are mentioned. Remember that you just need to outline an argumentative essay, not write the full text. Besides, writing briefly saves you some precious time.
  • Review and correct Spend some time going through your argumentative research essay outline and check carefully for errors or gaps. Read it to yourself or ask someone else to give it as much critique as possible. If you miss something important now, it will be more difficult to find and correct this mistake later.

These tips should be enough for creating an argumentative essay outline for high school and college. You can check how to write an argumentative essay in one of our guides. But also check the samples we've collected for you – maybe you’ll get some extra ideas for your own work. 

Argumentative Essay Outline Examples

Searching for a real argumentative outline example? We’ve collected several outlines for essays addressing popular questions. Check them out, and hopefully, you’ll draw some inspiration from them, which will help you with your own work. Just don’t copy any of that content, as it would mean plagiarism. Don’t forget about the downloadable argumentative essay outline sample. Scroll down, and you’ll find it. Death Penalty Argument Outline Example

Example of Argumentative Essay Outline on Death Penalty

Sample Outline for Argumentative Essay on Abortion

Sample of Argumentative Essay Outline on Abortion

Argument Essay Outline Example on Human Trafficking

Example of Argument Essay Outline on Human Trafficking

Sample of Argumentative Essay Outline on Gender Equality

Example of Argumentative Essay Outline on Gender Equality

Argumentative Essay Outline Example on Bullying

Example of Argumentative Essay Outline on Bullying

Browse StudyCrumb’s Blog to find complete argumentative essay examples formatted accordingly.

Argumentative Paper Outline Checklist

Here’s also a brief list of what should be written in an outline for an argument:

  • checkbox My thesis statement is full and clear.
  • checkbox I provided the necessary context of the selected problem.
  • checkbox I considered the ‘hook’ in order to engage your audience.
  • checkbox Main arguments that support the thesis are logically connected to each other.
  • checkbox I selected solid evidence backing the arguments.
  • checkbox I planned the main counterarguments , together with their rebuttal based on facts and logic.
  • checkbox My conclusion is going to summarize the strength of my position compared to opposing ones.
  • checkbox My argument writing template includes a strong call to action and gives some food for thought.

Bottom Line on Argumentative Essay Outline

We have shown in detail how to outline an argumentative essay and what are main structure types you could use for it, namely:

We have also listed what should an outline for an argumentative essay include, particularly:

  • Introduction with context and a ‘hook’
  • Thesis statement
  • Arguments with supporting evidence
  • Counterarguments with their rebuttal
  • Conclusion.

An argumentative writing template has also been provided. We believe that this information will help you complete an excellent paper on any argumentative essay topic .  If you are still unsure about your writing skills, StudyCrumb got you covered. Remember this phrase — " write an argumentative essay for me ." It's a secret pass to tell our Support reps. Say it, and the magic will happen.

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FAQ About Argumentative Essay Outline

1. why is it important to create an argumentative essay outline.

Writing an argument essay outline helps to form its layout and properly place the main elements: thesis, background, arguments, evidence, and conclusion. It serves as an argumentative essay plan with logical transitions between the key elements. Now you can read this draft version again and spot any inconsistencies before composing the full-text version. That is a much easier task.

3. What should be included in the outline for an argument?

Your argument outline needs to include the following:

  • Analysis of certain aspects of the problem which you could use to clearly maintain your point
  • Logic and reasoning to defend your position using your debate skills
  • Solid evidence retrieved from credible sources to back your claim
  • Visible connection to your thesis and your other arguments, otherwise, your audience might have an issue with understanding your essay.

2. What should include a strong outline for an argumentative essay?

A strong outline for an argumentative essay should include:

  • Strong thesis, preferably about an interesting and controversial problem
  • Proper arguments backed by logic and solid evidence
  • Credible sources you can obtain the evidence from
  • Proper rebuttal for counterarguments, pointing at their weak sides
  • Logical connection between all parts of your outline
  • Conclusion, which summarizes all arguments and rebuttals, showing that your thesis is maintained.

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Table of Contents

Argumentative essay outline toolkit, how to write an outline for an argumentative essay, once you are done with these steps, this is what your structure will look like, introduction.

  • Provide an overview of capitalism and socialism
  • Introduce the central question: How is socialism more beneficial for society?

Capitalism and socialism each have distinct strengths and weaknesses, but for the betterment of society socialism offers a wider and healthy prespective.

Socialism ensures fairness and equality

  • Highlight the advantages of socialism, such as better living standards
  • Mention how socialism reduces income inequality
  • Provide real-world examples or case studies that illustrate the effects of socialism

Capitalism can be better for economy

  • Discuss the benefits of socialism, such as reduced income inequality and social safety nets.
  • Explore the disadvantages of socialism, such as reduced economic incentives and bureaucracy
  • Offer examples from socialist societies or historical contexts to illustrate the impact of socialism

Socialism can create a stable economy and society

  • contrast capitalism and socialism based on how socialism provides better economic stability for the society (e.g., economic growth, income distribution, individual freedom)
  • Evaluate the impact of capitalism and socialism on societal well-being, considering factors like healthcare, education, and poverty

Socialism enhances living standards and reduces business fluctuations

  • End your discussion by mentioning how socialism is better for both economically and socially
  • Present examples of countries successfully implementing socialism models
  • Reiterate your thesis statement
  • Give your final perspective on how socialism system is more beneficial for society

This is what your outline will look like

Firstly, the essay will discuss how socialism ensures fairness and equality in society by examining various advantages of socialism and offering real-world examples from case studies and historical events. Secondly, the essay will compare and analyze both by evaluating their impact on social and economic factors. Lastly, the essay will convey how socialism enhances living standards and reduces business fluctuations and will support them with the use of real-world examples.

1. Identify the topic

The initial step in crafting a compelling outline for your argumentative essay is to carefully choose your topic. Your choice of topic should be precise and engaging, setting the stage for the reader's expectations. By thoughtfully selecting your topic, you're laying the foundation for an argument that will engage and inform your audience throughout your essay. To do this effectively, consider asking yourself thought-provoking questions.

If you are writing an essay on capitalism and socialism, your topic can be “Why is socialism important for a co-operative society”.

2. Define the objective

In the realm of argumentative essays, the primary aim is to convince your readers to align with your viewpoint on a particular topic. You accomplish this by presenting a well-reasoned argument supported by substantial evidence. Clearly outlining your objective helps your audience understand the purpose and direction of your argumentative essay right from the outset.

If your objective is to state your opinion on a topic, you can say, “A discussion on how socialism can improve co-operative behaviour in the society will be conducted.”

3. Craft the thesis

Within your outline, carve out a distinct section dedicated to constructing the thesis statement, the heart of your argumentative essay. A thesis statement for an argumentative essay takes a firm stance on the issue at hand. The thesis statement serves as the guiding light for your essay, directing your arguments and analysis toward a specific and persuasive perspective.

Continuing the example, your thesis statement for the topic could be, “Capitalism and socialism each have distinct strengths and weaknesses, but for the betterment of society socialism offers a wider and healthy prespective.”

4. Main points

As you delve into the core of your outline, it's crucial to outline the major components of your argument. Identify the central themes and specify supporting points that bolster your thesis. In the realm of argumentative essays, the conventional five-paragraph structure often serves as a helpful framework. This structure typically comprises an introduction and a body paragraph that examines both sides of the issue, followed by your reasoning for supporting one side. Mapping out these main points provides a clear roadmap for your argumentative essay, ensuring it flows logically and persuasively.

The main points for your essay could be

  • Socialism can create a stable economy
  • Socialism is better for social living and fewer business fluctuations

5. Sub-points

Subsequently, after introducing the main points of your essay, you should embark on a comprehensive exploration of each of these points, fortified by relevant examples and evidence. In this section, it's imperative to elucidate the key issues to be discussed and specify the examples that will underpin your arguments. By breaking down your main points into sub-points, you'll be able to provide a more detailed and compelling argument within your essay.

  • Examine the drawbacks of capitalism, including income inequality and exploitation
  • Discuss the benefits of capitalism, such as increase in overall economy and better market for consumers.
  • Explore the advtanges of capitalism, such as a competitive market and bureaucracy

All will be explained with examples and backed with statistical data.

6. Evidence and citations

In the realm of academic essays, it's imperative to back your claims with credible evidence and properly attribute information. Your outline should include a dedicated section for citing your sources, whether they are real-world examples, quotes, or statistical data. This reinforces the credibility of your argument and demonstrates the thoroughness of your research.

You can cite real-world examples, and case studies, and provide information on historical events and their impact.

7. Introduction and hook

To captivate your readers' attention, your argumentative essay's introduction should feature a compelling hook. Typically, argumentative essays leverage surprising or striking statistics related to your argument as a hook. An effective introduction sets the stage for your argument and entices your audience to delve further into your essay.

You can start your essay with a statistical data hook like “Did you know roughly 39% of people have a positive view of capitalism and a negative view of socialism, and vice-versa”. Then continue on to provide an overview of capitalism and socialism and introduce your central question.

8. Conclusion

After you have stated your key points, it's time to conclude your essay. Argumentative essays are generally concluded by addressing opposing viewpoints and explaining why readers should align with your position.

In the conclusion, you will reiterate your thesis statement, and then give your final perspective on how socialism is better for society.

9. Transitions

Transition words play a crucial role in ensuring the seamless flow of your writing, facilitating smooth transitions between sentences, paragraphs, and topics. In argumentative essays generally, contrast transition words are used specifically when you need to communicate a point that contradicts your previous statement. An effective transition sentence is one that includes a word or phrase such as however, despite this/that, in contrast, or nonetheless.

You can use words like “chiefly”, “as a result”, and “after all” to transition from one idea, topic, or sentence to another.

10. Refine and review

Finally, before you embark on the actual writing of your essay, thoroughly review your outline. Ensure that each point flows logically, and all necessary information is included, while avoiding any extraneous content. Make any necessary revisions as you review, by refining and reviewing your outline, you lay the groundwork for a well-structured, persuasive, and compelling argumentative essay.

Finally, during the review, you will need to ensure that each point flows logically and you have included all the necessary information and didn’t add any extra points.

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How to Write a Visual Analysis Essay: Examples & Template

A visual analysis essay is an academic paper type that history and art students often deal with. It consists of a detailed description of an image or object. It can also include an interpretation or an argument that is supported by visual evidence.

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The picture shows the definition of a visual analysis.

In this article, our custom writing experts will:

  • explain what a visual analysis is;
  • share useful tips on how to write a good visual analysis essay;
  • provide an essay sample.
  • 🎨 Visual Analysis Definition
  • 🏺 Artwork Analysis Tips
  • ✅ Visual Analysis Writing Guide
  • 📑 Example & Citation Tips

🎨 What Is a Visual Analysis?

The primary objective of visual analysis is to understand an artwork better by examining the visual elements. There are two types of visual analysis: formal and contextual.

  • A formal analysis focuses on artwork elements such as texture, color, size, and line. It aims to organize visual information and translate it into words. A formal analysis doesn’t interpret the piece.
  • Unlike formal analysis, contextual analysis’ primary goal is to connect artwork to its purpose or meaning within a culture. A contextual analysis includes formal analysis. Additionally, it discusses an artwork’s social purpose and significance.

Usually, students deal with formal visual analysis. Before starting to work on your essay, make sure to ask your professor whether to include contextual analysis or not.

The Purpose of Analyzing Images

Why is visual analysis important? What does it help to learn? There are several things that visual analysis helps with:

  • It allows students to enhance their appreciation of art.
  • It enables students to develop the ability to synthesize information.
  • It encourages students to seek out answers instead of simply receiving them.
  • It prompts higher-order critical thinking and helps to create a well-reasoned analysis.
  • By conducting visual analysis, students learn how to support and explain their ideas by studying visual information.

What Is Formal Analysis: Art History

When we look at an artwork, we want to know why it was created, who made it, and what its function was. That’s why art historians and researchers pay special attention to the role of artworks within historical contexts.

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Visual analysis is a helpful tool in exploring art. It focuses on the following aspects:

  • Interpretation of subject matter ( iconography). An iconographic analysis is an explanation of the work’s meaning. Art historians try to understand what is shown and why it is depicted in a certain way.
  • The analysis of function. Many works of art were designed to serve a purpose that goes beyond aesthetics. Understanding that purpose by studying their historical use helps learn more about artworks. It also establishes a connection between function and appearance.

Formal Analysis: Art Glossary

Now, let’s look at some visual elements and principles and learn how to define them.

Visual Elements :

Visual Principles :

🏺 How to Analyze Artworks: Different Types

Writing a formal analysis is a skill that requires practice. Being careful and attentive during the pre-writing stage is essential if you want to create a good and well-structured visual analysis. 

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Visual analysis essay mainly consists of two components:

  • Description of the selected image or object,
  • Interpretation built on the visual evidence.

During the pre-writing stage:

  • Collect general information about an artwork. Describe it briefly. Pay special attention to visual elements and principles:
  • Develop an interpretation. Think critically. What does the information in your notes imply? How can it be interpreted?
  • Support your ideas. To do it, refer to the visual elements directly. Avoid generalizing art and double-check your prompts. 

How to Analyze a Painting Using the Elements of Art

To write an excellent formal visual analysis, you need to consider as many visual principles and elements as you can apply. In the formal analysis part:

  • Target your description;
  • Address only those elements relevant to your essay;
  • Pay attention to visual elements and principles;
  • Introduce the subject of the painting and describe it;
  • Explain why you have decided to discuss specific elements;
  • Discuss the relationship between visual elements of the artwork;
  • Use the vocabulary terms.

If you are asked to do a contextual analysis , you may want to:

  • Focus on the historical importance of an artwork;
  • Explore the style or movement associated with an artwork;
  • Learn about the historical context and the public’s reaction to the artwork;
  • Learn about the author and how they’ve created the piece of art.

Painting Analysis Essay Example & Tips

Here is a template you can use for your essay.

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Now, let’s take a look at an essay example.

How to Analyze a Photograph

Analyzing photos has a lot in common with paintings. There are three methods on which photo visual analysis relies: description, reflection, and formal analysis. Historical analysis can be included as well, though it is optional.

  • Description . It implies looking closely at the photo and considering all the details. The description needs to be objective and consists of basic statements that don’t express an opinion.
  • Reflection. For the next step, focus on the emotions that the photograph evokes. Here, every viewer will have a different opinion and feelings about the artwork. Knowing some historical context may be helpful to construct a thoughtful response.
  • Formal analysis . Think of the visual elements and principles. How are they represented in the photograph?
  • Historical analysis. For a contextual analysis, you need to pay attention to the external elements of the photograph. Make sure that you understand the environmental context in which the photo was taken. Under what historical circumstances was the picture made?

Photo Analysis Essay Tips

Now that we’ve talked about analyzing a photograph let’s look at some helpful tips that will help you write an essay.

How to Analyze a Sculpture

Visual analysis of a sculpture is slightly different from the one of a painting or a photograph. However, it still uses similar concepts, relies on visual elements and principles. When you write about sculpture, consider:

Visual Analysis Essay on a Sculpture: Writing Tips

A sculpture analysis consists of the following parts:

  • Description . Include specific details, such as what the sculpture may represent. For instance, the human figure may be an athlete, an ancient God, a poet, etc. Consider their pose, body build, and attire.
  • Formal analysis . Here, visual elements and principles become the focus. Discuss the color, shape, technique, and medium.
  • Contextual analysis . If you decide to include a contextual analysis, you can talk about the sculpture’s function and how it conveys   ideas and sentiments of that period. Mention its historical and cultural importance.

When it comes to sculpture analysis, you may also want to collect technical data such as:

  • The size of the sculpture
  • Medium (the material)
  • The current condition (is it damaged, preserved as a fragment, or as a whole piece)
  • Display (Was a sculpture a part of an architectural setting, or was it an independent piece of work?)

For instance, if you were to do a visual analysis of Laocoön and His Sons , you could first look up such details:

  • Location: Discovered in a Roman vineyard in 1506
  • Current location: Vatican
  • Date: Hellenistic Period (323 BCE – 31 CE)
  • Size: Height 208 cm; Width 163 cm; Depth 112 cm
  • Material: Marble
  • Current condition: Missing several parts.

Visual Analysis Essay: Advertisement Analysis

Visuals are used in advertisements to attract attention or convince the public that they need what is being advertised. The purpose of a visual argument is to create interest. Advertisements use images to convey information and communicate with the audience.

When writing a visual analysis of an advertisement, pay attention to the following:

  • text elements,
  • illustrations,
  • composition.

All of this influences how the viewer perceives the information and reacts to it.

When you write about an advertisement, you conduct a rhetorical analysis of its visual elements. Visual rhetoric is mainly directed at analyzing images and extracting information from them. It helps to understand the use of typography, imagery, and the arrangement of elements on the page.

Think of the famous visual rhetoric examples such as the We can do it! poster or a Chanel №5 commercial. Both examples demonstrate how persuasive imagery has been used throughout history.

How to Write a Visual Analysis Paper on an Advertisement

The presentation of visual elements in advertising is essential. It helps to convince the audience. When you analyze visual arguments, always keep the rhetorical situation in mind. Here are some crucial elements to focus on:

✅ How to Write a Visual Analysis Paper: Step by Step

Now, we’ll focus on the paper itself and how to structure it. But first, check out the list of topics and choose what suits you best.

Visual Analysis Essay Topics

There are a lot of artworks and advertisements that can be analyzed and viewed from different perspectives. Here are some essay topics on visual analysis that you may find helpful:

  • Analyze Gustav Klimt’s The Kiss (1907-1908.)
  • The theme of humanity and The Son of Man (1964) by René Magritte.
  • The use of visual elements in Almond Blossom by Vincent van Gogh (1888-1890.)
  • Identity and Seated Harlequin (1901) by Picasso .
  • Explore the themes of Paul Klee ’s The Tree of Houses , 1918.
  • Objectives, activities, and instructions of Pietro Perugino’s fresco The Delivery of the Keys to Saint Peter .
  • Reflection on social issues of the time in Two Fridas by Frida Kahlo and Untitled by Ramses Younan .
  • Analyze the importance of Mural (1943) by Jackson Pollock .
  • The political message in John Gast’s painting American Progress (1872).
  • Describe the visual techniques used in Toy Pieta by Scott Avett .
  • The interpretation of the painting Indian Fire God by Frederic Remington.
  • Explore the historical significance and aesthetic meaning of Ognissanti Madonna by Giotto di Bondone .
  • Analyze different interpretations of The Three Dancers by Pablo Picasso .

Photography:

  • The idea behind Lindsay Key (1985) by Robert Mapplethorpe.
  • Explore the mythical appeal of Robert Capa’s photograph The Falling Soldier (Spain,1936) from Death in Making photobook.
  • Describe Two Boys with Fish (2018) from Faith series by Mario Macilau.
  • Kevin Carter’s Starving Child and Vulture (1993) as the representation of photojournalism.
  • The story behind Philippe Halsman’s Dali Atomicus , 1948.
  • Describe The Starving Boy in Uganda photograph by Mike Wells
  • Analyse the view of a historic disaster in San Francisco photograph by George R. Lawrence.
  • The statement behind Eddie Adams’s photo Shooting a Viet Cong Prisoner .
  • How is Steve McCurry’s perception of the world reflected in his photo Afghanistan Girl .
  • Analyze the reflection of Ansel Adams’s environmental philosophy in his photo Moon and Half Dome (1960).
  • Describe Girl on the Garda Lake (2016) by Giuseppe Milo.
  • Combination of internal geometry and true-to-life moments in Behind the Gare Saint Lazare by Henri Cartier-Bresson .
  • Modern art and Couple on Seat by Lynn Chadwick (1984.)
  • Analyze the biblical context of Pieta (1498-1499) by Michelangelo.
  • The use of shapes in Louise Bourgeois ’ Spider (1996.)
  • Analysis of the symbolism behind The Thinker (1880) by Rodin.
  • The historical meaning of Fountain (1917) by Duchamp .
  • Analyze the Miniature Statue of Liberty by Willard Wigan
  • The combination of Egyptian culture and classical Greek ideology in statue of Osiris-Antinous .
  • Reflection of the civilization values in emperor Qin’s Terracotta Army .
  • The aesthetic and philosophical significance of Michelangelo’s David .
  • Explore the controversial meaning of Damien Hirst’s sculpture For the Love of God (2007).
  • Analyze the elements of art and design used in The Thinker by August Rodin .
  • Symbolic elements in the Ancient Greek statues of Zeus .
  • Depiction of the fundamental aspects of Buddhism in The Parinirvana of Siddhartha/Shakyamuni.

Advertisement:

  • How Volkswagen : Think Small (1960) ad changed advertising.
  • Analyze the use of figures in California Milk Processor Board: Got Milk? (1993) ad campaign .
  • Analyze the use of colors in Coca-Cola — The Pause that Refreshes (1931.)
  • Explore the historical context of We Can Do It! (1942) campaign.
  • The importance of a slogan in 1947: A Diamond Is Forever by De Beers.
  • Examine the specifics of visual advert: dogs and their humans.
  • Describe the use of visual techniques in Kentucky Fried Chicken company’s advertisement.
  • Analyze the multiple messages behind the print ad of JBL .
  • Discuss the methods used in Toyota Highlander advertisement .
  • Elucidation of people’s dependency on social networks in the advertising campaign Followers by Miller Lite.
  • The use of the visual arguments in Schlitz Brewing Company advertisement .
  • The role of colors and fonts in Viva la Juicy perfume advertisement .

Visual Analysis Essay Outline

You can use this art analysis template to structure your essay:

The picture shows the main steps in writing a visual analysis essay: introduction, main body, conclusion.

How to Start an Art Essay

Every analysis starts with an introduction. In the first paragraph, make sure that:

  • the reader knows that this essay is a visual analysis;
  • you have provided all the necessary background information about an artwork.

It’s also important to know how to introduce an artwork. If you’re dealing with a panting or a photograph, it’s better to integrate them into the first page of your analysis. This way, the reader can see the piece and use it as a reference while reading your paper.

Art Thesis Statement Examples & Tips

Formulating a thesis is an essential step in every essay. Depending on the purpose of your paper, you can either focus your visual analysis thesis statement on formal elements or connect it with the contextual meaning. 

To create a strong thesis, you should relate it to an artwork’s meaning, significance, or effect. Your interpretation should put out an argument that someone could potentially disagree with. 

  • For instance, you can consider how formal elements or principles impact the meaning of an artwork. Here are some options you can consider:
  • If your focus is the contextual analysis, you can find the connection between the artwork and the artist’s personal life or a historical event.

How to Write Visual Analysis Body Paragraphs

Body paragraphs of formal analysis consist of two parts—the description and the analysis itself. Let’s take Klimt’s The Kiss as an example:

The contextual analysis includes interpretation and evaluation.

Visual Analysis Essay Conclusion

When you work on the conclusion, try to conclude your paper without restating the thesis. At the end of your essay, you can present an interesting fact. You can also try to:

  • Compare an artwork to similar ones;
  • Contrast your own ideas on the piece with the reaction people had when it was first revealed.
  • Talk about an artwork’s significance to the culture and art in general.

📑 Visual Analysis Essay Example & Citation Tips

In this section of the article, we will share some tips on how to reference an artwork in a paper. We will also provide an essay example.

How to Reference a Painting in an Essay

When you work on visual analysis, it is important to know how to write the title of an artwork properly. Citing a painting, a photograph, or any other visual source, will require a little more information than citing a book or an article. Here is what you will need:

  • Size dimensions
  • Current location
  • Name of the piece
  • Artist’s name
  • Date when artwork was created

If you want to cite a painting or an artwork you saw online, you will also need:

  • The name of the website
  • Website URL
  • Page’s publication date
  • Date of your access

How to Properly Credit an Artwork in APA

How to properly credit an artwork in mla, how to properly credit an artwork in chicago format.

Finally, here’s a sample visual analysis of Rodin’s sculpture The Thinker in APA format. Feel free to download it below.

Many people believe that works of art are bound to be immortal. Indeed, some remarkable masterpieces have outlived their artists by many years, gaining more and more popularity with time. Among them is The Thinker, a brilliant sculpture made by Auguste Rodin, depicting a young, athletic man, immersed deep into his thoughts.

You can also look at the following essay samples to get even more ideas.

  • The Protestors Cartoon by Clay Bennett: Visual Analysis
  • Visual Analysis – Editorial Cartoon
  • Visual Analysis: “Dust Storm” Photo by Steve McCurry
  • Visual, Aural, Read & Write, Kinesthetic Analysis
  • Schlitz Brewing Company Advertisement: Visual Arguments Analysis

Thanks for reading through our article! We hope you found it helpful. Don’t hesitate to share it with your friends.

Further reading:

  • How to Write a Lab Report: Format, Tips, & Example
  • Literature Review Outline: Examples, Approaches, & Templates
  • How to Write a Research Paper Step by Step [2024 Upd.]
  • How to Write a Term Paper: The Ultimate Guide and Tips

❓ Visual Analysis FAQs

To write a visual argument essay, you need to use rhetorical analysis. Visual rhetoric is directed at analyzing images and extracting the information they contain. It helps to analyze the visuals and the arrangement of elements on the page.

A well-though contextual analysis will include:

1. formal analysis, 2. some information about the artist, 3. details on when and where the piece was created, 4. the social purpose of the work, 5. its cultural meaning.

It is better to include pictures  in the introduction  part of your paper. Make sure to cite them correctly according to the format you’re using. Don’t forget to add the website name, the URL, and the access date.

To analyze means not only to describe but also to evaluate and synthesize visual information. To do that, you need to learn about visual elements and principles and see how and why they are used within artworks.

🔍 References

  • Art History: University of North Carolina at Chapel Hill
  • Visual Analysis: Duke University
  • Writing a Formal Analysis in Art History: Hamilton College
  • Contextual Analysis: Pine-Richland School District
  • How to Analyze an Artwork: Student Art Guide
  • Introduction to Art Historical Analysis: Khan Academy
  • Guidelines for Analysis of Art: University of Arkansas at Little Rock
  • Elements of Art: Getty.edu
  • Formal or Critical Analysis: LibreTexts
  • Analyzing a Photograph: University of Oregon
  • Picture Composition Analysis and Photo Essay: University of Northern Iowa
  • Visual Analysis Guidelines: Skidmore College
  • How to Analyze Sculpture: NLA Design and Visual Arts: WordPress
  • Visual Rhetoric: Purdue University
  • Formal Visual Analysis: The Elements & Principles of Composition
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Visual Argument: Examples, Definition, & Analysis [Free Essay]

What is a visual argument, visual argument example: gatorade ad, visual argument analysis: examples of rhetorical devices, visual arguments examples: conclusion, visual argument essay examples: faq.

It is often claimed that words are one of the most powerful ways to deliver information to the readers. After a long process of analyzing, a more effective way to affect the audience has been revealed. It is the use of images. Therefore, a visual argument essay takes the upper hand when it comes to influencing the readers. The examples of visual arguments are used in a wide variety of spheres. They are particularly popular in advertisements due to the effectiveness of pictures usage. In this visual argument essay, examples of persuasive images are provided, along with the definition, format, and analysis of visual arguments.

Basically, a visual argument is a supporting (or rebuttal) statement. It utilizes various images to intensify the effect on the audience. It is undoubtedly true that pictures or other visual art pieces help engage a wider range of people. In addition, images sometimes may reflect the values and beliefs of the culture. Thus, visuals arguments are more appealing to the public than verbal ones.

Exploring the usage of the images as a way of conveying the message requires substantial research. That is why visual rhetoric should be examined. The desire to watch a movie or a cartoon is probably familiar to everyone. Though, not everyone notices when it happens after seeing a poster. A bright advertising picture can lead to taking part in a charity event, as well. Such experiences may be shared for the majority of people. These are examples of the visual rhetoric impact. Hence, employing visual rhetoric, the author can reach different outcomes. For instance, they can induce a compassion effect, a comic effect, a tragic effect, etc.

Marketing companies often use the advantages of visual rhetoric. Each one tries to create an impressive image with appropriate supportive words. It can become an effective way for a successful product or a service promotion. Visual argument advertisements are the most effective in persuading consumers to make a purchase.

Among the diversity of visual argument images, one of the most powerful for a visual argument analysis essay is Gatorade’s advertisement—a drink for sportspeople. It illustrates the superiority of the Gatorade drink, among other beverages. A bright picture of a bottle and a memorable slogan is a marketing specialist’s dream. It combines three main aspects of a successful visual add: use of colors, supernatural power, shock appeal.

Gatorade advertisement as a visual argument.

The developers of the given visual ad reached a perfect mix of colors. The dominating ones of the poster are blue and green, which are generally considered to be natural ones. Nothing can be more powerful than nature. This idea serves as the hidden message of this color combination. As a result of this color mixing technique, the ad creator reaches its primary goal—the assuring of success in the racing competition.

In addition to an effective colors’ combination, the advertisement reflects the supernatural power. The image illustrates the bright container with Gatorade drink that pulling away and winning the racing tournament. Moreover, it seems that the bottle with the advertised drink is reaching the sky. This detail makes the ad even more eye-appealing.

The rhetorical analysis helps to understand that the trick of placing the bottle ahead of other beverages is exceptionally effective. It persuades the audience to believe that Gatorade provides the drink takers with supernatural power. Hence, it motivates the target audience to purchase the beverage. The advertisement compares the athletes to the Gatorade. Thus, it convinces them that they will show excellent performance in the competition, as Gatorade does on the visual ad.

Apart from the use of colors and supernatural power, the given visual argument image implements other methods. For example, it uses a shock appeal technique. The ad demonstrates a real-life racing competition with a metaphoric contestant—the Gatorade beverage. Consider the effect of reaching the sky by the container. It creates a vision of an incredibly strong nature of the beverage. As a result, the audience is shocked by Gatorade’s supernatural power and encouraged to buy it. Consequently, a shock appeal makes the visual argument images more effective.

The visual argument pictures are more powerful than verbal arguments. They are widely used in the advertisement sector and help to reach a high degree of effectiveness. The advertisers can create well-developed persuasive advertisements via various techniques. For example, they can depend on the wise use of colors, the demonstration of supernatural power, and shock appeal. Therefore, visual effects are one of the most powerful tools for impacting the audience. Making them purchase a product is less complicated with an ad.

What is meant by art as a visual argument?

Some art pieces, such as pictures, graphic images, photographs, etc. can play the role of a visual argument. With the usage of the visual arts, the process of proving the rightness of ideas becomes more efficient. Thus, art may become a powerful tool for supporting the writer’s position.

Why are visual arguments important?

Visual arguments help to advocate the point of view, prove the idea, support the position. However, unlike verbal arguments, visual ones are more appealing to the audience. They have more effective attention-grabbing elements and engage a broader range of people. Thus, the effectiveness of the visual arguments makes them essential.

How to make a visual argument?

Chose an image that would support your position regarding the given issue effectively. Based on the selected picture, develop your ideas and persuade the readers to accept your point of view. Remember that your visual argument has to attract the audience and leave a strong impression.

What are some visual argument topics?

A successful topic for a visual argument has to be relevant to the audience. These are the most popular ones:

  • Social inequity;
  • Environmental pollution;
  • Human trafficking;
  • Advertisement;
  • Social media influence.

Find a poster, banner, image, graph, etc. and develop your argument based on the chosen visual tool.

How do you start a visual argument essay?

The best way to start a visual argument essay is to introduce the selected image. Provide its brief background and explain how it fits in the general idea of your essay. Also, you can start your visual argument essay by familiarizing the readers with your topic.

What are the components of visual rhetoric?

The main components of visual rhetoric are images and illustrations. Then there are color, font style, size, the objects’ shape. The arrangement of the figures within a text also plays a role. The elements of the visual rhetoric are the tools that help the author to convey the message effectively.

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How to write Visual Argument Essay: Format & Topic Examples

writing visual argument essay format

writing visual argument essay format

Have you ever found yourself in a position where you need to convey a message to your audience clearly and concisely within the shortest time possible?

The most effective way to achieve this is to create and use a visual argument. 

What is a visual Argument?

A visual argument is a type of communication that utilizes images together with text to convey a persuasive perspective or message.

visual argument essay outline

The visual elements of a visual argument create their case. The visual elements may include illustrations, photographs, graphs, charts, videos, infographics, videos, and other forms of visual media. 

Why are Visual Arguments Important?

visual story strategy

Visual arguments are very important, especially in contemporary media-rich work where visuals (images and videos) are prevalent in social media, advertising, and entertainment. 

Thus, the ability to produce and interpret visual arguments is an important skill since visual communication should be understood by both consumers and creators of content. 

Below are some reasons why visual arguments are important:

  • Enhanced comprehension: Visual arguments simplify complex messages or concepts in such a way that the broader audience can understand. They distill information into digestible forms. 
  • Immediate impact: The use of visual elements captures the audience’s attention and conveys messages quickly. They evoke responses and make instant impression.
  • Cross-cultural communication: Visual arguments can transcend cultural differences and language barriers since images and symbols are universally understood. 
  • Memory and retention: It is easier to remember visual information compared to text alone. 
  • Emotional appeal: Visuals can evoke empathy and emotions compared to words alone. When an audience has an emotional connection to your content, it makes the persuasive argument more memorable and compelling. 
  • Versatility: Visual arguments are applicable in diverse disciplines and contexts. They can adapt to various platforms and media, such as social, digital, and print media. 
  • Accessibility: Such arguments are inclusive and accessible to a diverse audience with different levels of language and literacy skills, in addition to diverse populations. 
  • Supporting evidence: Such arguments reinforce written or verbal arguments by giving supporting data or evidence in a more persuasive or digestible format. 
  • Artistic expression: Visual arguments may challenge norms, provoke thought, and provide commentary on socio-political and cultural uses when used as an art form. 

Types of Visual Arguments

They include infographics, photographic arguments, advertising, political cartoons, charts and graphs , social media posts, paintings and art installations, maps and geographic visualizations, documentary films and videos, and websites and user interfaces. 

a visual story

They can also include medical imaging, environmental visual arguments, protest signs and banners, interactive data visualizations, public service announcements (PSAs), and architectural and urban design. 

What is involved in Analyzing Visuals?

The art of visual deconstruction.

Here, you should begin with initial observation, whereby you look at the visual as a complete thing. What is your first emotional response or impression? Also, consider the overall color scheme, composition, and mood.

Break down the visual into its basic constituents. You identify people, objects, symbols, labels, or texts present. 

Analyze the composition (placement and arrangement of elements) of the visual. Notice the use of balance, visual hierarchy, symmetry, patterns, or repetition.

Take note of color choices and contrast. Colors evoke particular associations or emotions, while contrast draws attention to specific elements. 

Identifying Key Elements in Visuals

When identifying the central elements in visuals, determine the subject matter or what the visual is all about. This includes main characters, subjects, or objects central to the conveyed message. 

Look for icons, symbols, and visual metaphors conveying meaning. Consider their contextual or cultural importance. 

If text is present within the visual, analyze the font, placement, size, and content. Consider the text’s role in conveying the central message. 

Take note of the proportions and size of elements. This can indicate importance, power dynamics, or emphasis in the visual. 

Assessing Visual Rhetoric

First, consider the ethos or credibility of the source in terms of who created it and their expertise or authority on the subject. 

Examine the emotional appeal (pathos) of the visual. Does it elicit emotions, feelings, or reactions?

Further, examine the logical aspect (logos) of the visual argument. Is it structured well and supported by credible evidence with statistics, data, or facts? 

Consider the visual’s purpose and the intended audience. This influences the style and content of the visual. 

Finally, consider the broader context in which it exists. The visual can exist within social, cultural, or historical contexts. 

How to Write a Good Visual Argument Essay

1. choose the right visual argument.

an argument

The first step to writing a good visual argument essay is to find the right visual for your essay. The visual should be relevant to the topic in such a way that it supports your message. 

Select a relevant topic that supports what you intend to tell your audience.

Make sure that the topic speaks to the audience by helping them understand beforehand what you are going to explain. 

Also, ensure that the visuals you have selected have been ethically sourced. If the visuals are not your own and you have got them from another source, make sure to cite the owners properly. 

If you fail to give credit to the owners of the visuals, you are liable to face legal implications based on copyright infringement or infringement of intellectual property rights. 

2. Structure your Visual Argument Essay

Select your most preferred structure for your visual argument essay. You may select the more common classic essay structure that begins with an introduction , followed by the body, and ends with a conclusion. 

Make sure that you incorporate the visuals effectively. You can achieve this by matching the visuals to the message, considering the target audience since visuals resonate differently with various audiences. Maintain consistency. 

Craft a strong thesis statement that summarizes your argument while allowing the audience to think more about the topic. The thesis statement should be at the end of the introduction. 

3. Write Your Visual Argument Essay

When writing your visual argument essay, begin with an introduction. It should briefly provide the content and context of the essay. 

Be brief and start the introduction with a statement that hooks the audience. Let it be catchy to arouse the interest of your audience. 

For example, if the visual argument essay is about the dangers of cigarette smoking, the hook can be: “Did you know that smoking increases the risk of heart disease?” 

In the body, make your case. This is the part in the visual argument essay where you provide all the necessary content to the audience to persuade them. 

Present the evidence from the visual because visuals are supposed to give the audience a piece of evidence they can see with their eyes and even relate to. This is why visuals can evoke emotions and feelings. 

Always provide context and explanation for your visuals. Let the audience understand your perspective because visual interpretation can be subjective depending on the audience’s perspectives, mood, or background. 

To increase your credibility, incorporate counterarguments in your visual argument essay. It shows that you understand that there exists other perspectives and you are ready to defend your position.

End the visual argument essay with a conclusion where you wrap up your arguments by stating the main ideas, restating the thesis, and giving the implications of your work. 

4. Polish up your Visual Argument Essay

Once you are done with writing the visual argument essay, polish it by proofreading and editing. This eliminates any grammatical, punctuation, and other errors to make your essay appear professional. 

Since the main aim of the visual argument essay is to persuade the audience, ensure that the content is clear and coherent. Reread the essay and imagine yourself as the audience. Would you instantly understand it? If not, revise the work. 

Further, because the argument essay relies more on visuals, make sure that it is visually appealing. Analyze the visuals well to ensure that all the elements fit into a singular composition. 

5. Cite and Sources and Giving Credit

Finally, ensure that you properly cite the visual sources that are not your property. Give the owners credit for their work through in-text citations and complete references. 

Avoid plagiarizing the visual argument essay. Ensure that you come up with unique content to avoid facing plagiarism penalties if the work is assessed by a professional body. 

Tips to Write a Successful Visual Essay

Building a strong argument.

success

To write a successful visual essay, build a strong argument that is compelling and interesting to the target audience. 

Make sure that the content is unique because the audience will be bored reading or listening to something they have already encountered before. 

The argument should be worthwhile to the audience. Let it appeal to their ethos, logos, and pathos. 

Engaging Your Audience Visually

Ensure that the audience is engaged visually throughout the visual argument essay. Visuals enhance the perceptions, memory retention capacity, and emotions of the audience. Thus, use visuals effectively to engage your audience for maximum persuasion. 

Final Thoughts on Writing a Visual Argument Essay

Visual argument essays are meant to persuade an audience. Therefore, the use of visuals in combination with text can enhance audience engagement. 

While using visuals, use them effectively to maximize audience engagement and make them aesthetically appealing. Also, use them ethically by crediting their source. 

A visual argument essay is a subset of persuasion and rhetoric where the author or presenter uses written and verbal arguments in combination with visual elements to enhance their case.

It is the most effective way of persuading your audience to resonate with your point of view or arguments. 

Josh Jasen working

Josh Jasen or JJ as we fondly call him, is a senior academic editor at Grade Bees in charge of the writing department. When not managing complex essays and academic writing tasks, Josh is busy advising students on how to pass assignments. In his spare time, he loves playing football or walking with his dog around the park.

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III. Rhetorical Situation

3.14 Writing a Visual Analysis

Terri Pantuso

While visuals such as graphs and charts can enhance an argument when used to present evidence, visuals themselves can also present an argument. Every time you encounter an ad for a certain product, stop and consider what exactly the creators of that visual want you to believe. Who is the target audience? Does the message resonate more with one group of people than another? While most advertisements or political cartoons seem to be nebulous conveyors of commerce, if you look closely you will uncover an argument presented to you, the audience.

So how do you write a visual rhetorical analysis essay? First, you’ll want to begin by examining the rhetorical strengths and weaknesses of your chosen visual. If your purpose is to write an argument about the visual, such as what artworks are considered “fine art,” then your focus will be on demonstrating how the visual meets the criteria you establish in your thesis . To do this, try a method adapted from one on working with primary sources where you Observe, Reflect and Question. [1]

Arguments About a Visual

Take for example Vincent Van Gogh’s “The Starry Night” (Figure 3.14.1). [2] If you want to argue that the painting is a classic example of fine art, you’ll first have to define the criteria for your terms “classic” and “fine art.” Next, you’ll want to look for elements within the painting to support your claim. As you study the painting, try the following strategy for analysis: Describe/Observe ; Respond/Reflect ; Analyze/Question .

This is an image of Van Gogh's Starry Night.

Describe/Observe

First, describe what you see in the visual quite literally. Begin by focusing on colors, shading, shapes, and font if you’re analyzing an advertisement. In the case of “The Starry Night,” you might begin by describing the various shades of blue, the black figures that resemble buildings, or shades of yellow that cast light. As you describe them, observe the texture, shape, contour, etc. about each element. For this initial stage, you are simply describing what you observe. Do not look deeper at this point.

Respond/Reflect

Next, respond to the ways in which the things you described have impacted you as a viewer. What emotions are evoked from the various shadings and colors used in the ad or painting? If there are words present, what does the artist’s font selection do for the image? This is where you’ll want to look for appeals to ethos and pathos. In the case of “The Starry Night,” how does the use of black create depth and for what reason? Reflect on how the intermittent use of shades of blue impacts the overall impression of the painting. At this stage, you are questioning the elements used so that you may move to the final stage of analysis.

Analyze/Question

After you’ve described and reflected upon the various elements of the visual, question what you have noted and decide if there is an argument presented by the visual. This assessment should be made based upon what you’ve observed and reflected upon in terms of the content of the image alone. Ask yourself if the arrangement of each item in the visual impacts the message? Could there be something more the artist wants you to gather from this visual besides the obvious? Question the criteria you established in your thesis and introduction to see if it holds up throughout your analysis. Now you are ready to begin writing a visual rhetorical analysis of your selected image.

Arguments Presented By/Within a Visual

In the summer of 2015, the Bureau of Land Management ran an ad campaign with the #mypubliclandsroadtrip tag. The goal of this campaign was to “explore the diverse landscapes and resources on [our] public lands, from the best camping sites to cool rock formations to ghost towns.” [3] The photo below (Figure 3.14.2) [4] is of the King Range National Conservation Area (NCA) in California which was the first NCA designated by Congress in 1970. [5] Returning to the Observe, Reflect and Question method, analysis of this photo might focus on what the image presents overall as well as arguments embedded within the image.

This image is a perspective looking down on the beach at King Ranch National Conservation Area. In the center of the photo, waves are crashing onto the beach with a single individual standing at the edge of the water. On the right side of the photo are rocks and land. At the top left, the sun is setting above the ocean. In the top right corner is the Bureau of Land Management logo. At the bottom is the name of the area and the hashtag #mypubliclandsroadtrip

As with “The Starry Night”, you might start by describing what you see in the visual quite literally. Begin by focusing on colors, shading, shapes, and font. With the Bureau of Land Management ad, you could begin by describing the multiple shades of blues and browns in the landscape. Next, you might focus on the contrasts between the sea and land, and the sea and sky. Making note of textures presented by various rock formations and the sand would add depth to your analysis. You might also note the solitary person walking along the shoreline. Finally, you would want to observe the placement of the sun in the sky at the horizon.

Next, respond to the ways in which the things you described have impacted you as a viewer. What emotions are evoked from the various shadings and colors used in the photo? How does the artist’s font selection impact the image? Through these observations, you will be able to identify appeals to ethos and pathos. In the Bureau of Land Management ad, you might respond to the various shades of blue as seemingly unreal yet reflect on their natural beauty as a way of creating an inviting tone. Next, reflect on the textures presented by the rocks and sand as a way of adding texture to the image. This texture further contributes to the welcoming mood of the image. By focusing on the solitary person in the image, you might respond that this landscape offers a welcoming place to reflect on life decisions or to simply enjoy the surroundings. Finally, you might respond to the placement of the sun as being either sunrise or sunset.

After describing and reflecting on the various elements of the visual, question what you have noted and decide if there is an argument presented by the image. Again, this assessment should be made based upon what you’ve observed and reflected upon in terms of the content of the image alone. Using the Bureau of Land Management ad, you might ask if the font choice was intentional to replicate the rolling waves, or if the framing around the edges of the image is done intentionally to tie back into the Bureau logo in the upper right-hand corner. Once you’ve moved beyond the surface image, question the criteria you established in your thesis and introduction to see if it holds up throughout your analysis. Now you are ready to begin writing a visual rhetorical analysis of an argument presented by/within your selected image.

  • This exercise was inspired by a workshop titled “Working with Primary Sources,” hosted by Meg Steele, given at the Library of Congress alongside the National Council of Teachers of English Convention in Washington, D.C. in November 2014. ↵
  • Vincent Van Gogh, The Starry Night, 1889, oil on canvas, Museum of Modern Art, New York City, Wikimedia Commons, accessed November 15, 2021, https://commons.wikimedia.org/wiki/File:Van_Gogh_-_Starry_Night_-_Google_Art_Project.jpg . ↵
  • "Drop A Line: Explore Your Lands! My Public Lands Summer Roadtrip 2016," Bureau of Land Management, accessed November 14, 2021, https://www.arcgis.com/apps/Cascade/index.html?appid=0d3fdf6ca0e44d258adde314479b3bdb . ↵
  • Bureau of Land Management, My Public Lands Roadtrip, June 3, 2015, digital photograph, Flickr, accessed January 6, 2021, https://www.flickr.com/photos/91981596@N06/18607529954 . Licensed under a Creative Commons Attribution 2.0 Generic License . ↵
  • “King Range National Conservation Area,” U.S. Department of the Interior Bureau of Land Management, accessed January 14, 2021, https://www.blm.gov/programs/national-conservation-lands/california/king-range-national-conservation-area . ↵

To resound, reverberate, or vibrate; to produce a positive emotional response about a subject.

Cloudy, hazy, or murky; ambiguous, imprecise, or vague.

A statement, usually one sentence, that summarizes an argument that will later be explained, expanded upon, and developed in a longer essay or research paper. In undergraduate writing, a thesis statement is often found in the introductory paragraph of an essay. The plural of thesis is theses .

Ceasing and beginning or stopping and starting in a recurrent, cyclical or periodic pattern.

3.14 Writing a Visual Analysis Copyright © 2023 by Terri Pantuso is licensed under a Creative Commons Attribution-NonCommercial-ShareAlike 4.0 International License , except where otherwise noted.

Seeing Beyond the Obvious: Tips for Writing a Strong Visual Analysis Essay

Art, Philology, and Communication students very often come face to face with the need to write formal analysis essays. One of the varieties is an essay that explores the visual elements of the subject of art. While the structure of a visual analysis paper is not much different from other essays, the content requirements are quite intricate.

There are many different directions for writing a visual analysis essay. Each assignment requires an individual approach, but there are key pillars that you can rely on when writing your work. In this article, we will take a detailed look at all the details of a good visual analysis essay. Moreover, we are about to share tips from professional writers, which will make the process of writing a formal analysis much easier for you.

Visual Analysis Essay Features

A visual analysis essay is based on a detailed study of the selected artistic object. The main task of visual analysis is to highlight the major distinguishing features of a visual image, as well as to carry out a meticulous description of each component and visual characteristics. The purpose of the visual analysis essay is to examine the influence of common visual elements on culture, social life, and direction in the development of art. Sometimes you can find it difficult to understand the requirements for a paper. That’s why professionals of our service can write your lit review in a matter of hours. Also, the analysis of artistic works brings clarity to the overall portrait of the visual display of an entire nation. It’s because artists often portray the realities of their country’s life by depicting history through art.

Persuasive writing in the form of a visual analysis requires the student to have a comprehensive knowledge of the field of study. For this reason, you need to know basic concepts regarding the theoretical aspects of art to conduct a contextual analysis.

The task of such work is not only to briefly describe images or depict elements of the chosen piece of visual art but also to study the historical context in detail. That is, the conditions, prerequisites, visual arguments, and hidden meaning of the masterpiece should be of no less interest to the author than the piece itself.

Elements of a Visual Analysis Essay

Before writing visual analysis essays, art students have to get to know the key components of such works. There is a certain set of art elements that you need to pay attention to analyzing an art piece. They will help build a comprehensive picture of the context and meaning of the work of art.

Composition

Composition is the scheme by which an artist creates his work. When analyzing images, two-dimensional art, you have to pay attention to the visual representation of the central figures, such as the human body in the image. What is at the center of a particular image? What is the significance of this location? What is the first thing that catches your eye? What draws your attention the most in a painting or photograph?

While exploring three-dimensional art for your visual analysis essay, you will have to study sculpture design. The student should allocate the main figures present in the composition and examine in detail their placement within the boundaries of the work.

Elements of design

In the process of writing visual analysis papers, you need to study the basic design elements in detail. Among them, there are color, line, texture, shape, and form. It is this fragment of work that makes up the largest array of information and scientific novelty of your essay. The process of writing a visual analysis essay takes a lot of time and effort. That is why many students prefer to resort to the help of an analytical essay writing service to write a visual analysis essay professionally. You should evaluate design principles as objectively as possible. To conduct such an in-depth analysis, you have to study a large amount of theoretical literature and technical data.

Focal point

The focal point is the central figure of the composition. Study all the visible aspects in detail and calculate the author’s idea to include this data in the visual analysis essay. Which visual element is intended to be the centerpiece of a rhetorical situation?

The cost of the work tells the level of recognition of the artist at the time of the sale of the painting. This is one of the characteristics that allow you to analyze the history of the art piece more for your visual argument essay. Was the artist also famous during his lifetime, or did he become popular only after his death?

The size of the painting itself, as well as the objects and characters in it, is an important element of visual analysis. Study the volume and size of the painting, as well as analyze what meaning the artist concluded on the visual display of the scale.

Symbolic elements

The symbolic objects of the picture are designed to convey the hidden meaning that was laid down by the artist. The analysis of these visual elements will help you understand the prerequisites for writing a work and will also reveal to you the hidden meanings of the artist.

Visual Analysis Essay Outline

It is well known that outlining an essay is an integral part of the writing process. This is necessary to properly organize your thoughts and clearly state them in your work. Visual analysis sticks to a classical five-paragraph essay structure. Due to this essay format, the first paragraph is an introduction, then comes three paragraphs of the body and one paragraph of conclusions.

Start the first paragraph with a thesis statement. This writing technique exists to summarize the main idea of the text and give a brief description of the topic. Also, the visual analysis thesis statement should attract the attention of the reader, intrigue, and interest.

The body part of the painting analysis essay includes three separate paragraphs, each of which presents a detailed description of an idea. When creating your essay outline, plan how you will subdivide your thoughts. Be sure to separate technical detailed analysis from your ideas about the visual object.

The final paragraph of a visual analysis essay sums up what you have written so far. In this section, you should state as concisely as possible the thoughts that you came up with during the visual analysis. There is a working technique for writing essays. You need to write in the last paragraph what you would like the reader to remember the most.

Tips for Analyzing a Sculpture

When analyzing a sculpture, we pay attention not only to the overall composition but also to the historical context of its creation. Sculpture analysis consists of a detailed study of visual images. Let’s look at the following aspects of writing a quality essay:

Start by learning the history of the sculpture. This is considered to be one of the best rhetorical analysis writing tips for college essays. What guided the sculptor when creating this visual rhetoric? In what period of life and work was this work created?

Evaluate the volumes and pay attention to space and lines. What is the general form of the sculpture? Does the sculpture inherit natural motifs, or does it depict something man-made? Is the work dominated by clear lines, or is it prone to randomness? What is the distance between the repetitive elements of the sculpture? Is there a feeling of airiness or, on the contrary, infringement?

Distinguish the role of the light. Did the author try to convey a certain effect with the help of light? Does the light bring the visual argument to the piece? Does chiaroscuro add drama to the work? Does the light help to intertwine opposing elements?

Understand the function. Perhaps the artist intended the sculpture to be a part of a private collection. Does the artwork represent some historical meaning?

Study composition. Who or what is the primary figure of the sculpture? How different elements are combined within the piece?

Tips for Photo Analysis Essay

Photo visual analysis also consists in studying the components of the portrait itself and analyzing the visual arguments and the background of its creation. It is very important to take a complex approach to the issue and make the work as comprehensive as possible.

The exposure. What is the range of light in the photo? Is the portrait overexposed or darkened?Did the author put special meaning into this visual display?

The skyline. Was the photo taken parallel to the ground or at a certain angle? Why did the author decide to shift the horizon line?

The key figures. Is there a key element in the photographic composition? Is the central figure one or several? Who or what is the center of the composition?

The texture. Is the photo clear and sharp, or smooth and hazy? Is there graininess in the photo? Was the graininess added during processing, or is it inherent in the basic settings of the camera?

The colors. What color is the photo taken in? Is the photo color black and white? Did the author want to achieve a certain effect with the play of color?

How to Write a Visual Analysis Paper

As we have already mentioned, writing a visual analysis requires analyzing visual arguments, considerable preparation, and theoretical knowledge in the field of art. And although the process of writing a critical analysis essay is quite time-consuming and energy-intensive, this is undoubtedly an interesting task to complete. Let’s summarize and find out how to write an essay on visual analysis.

First of all, always start by creating an outline of your visual analysis essay. Not only will this help you structure your ideas, but it will also point out flaws in the composition of your essay. Also, don’t forget to pay attention to the thesis statement, which is designed to grab the reader’s attention and state the main idea of the analysis essay.

Start by studying art history before moving on to analyze different visual elements. Carrying out a historical analysis to understand the origins of creative work will lead to a better understanding of the purpose and idea of the work.

When you write a visual analysis, you should make sure to include your personal opinion . Your fresh thou on famous paintings can open up a new audience’s perception of well-known masterpieces.

Never forget, the same approach in the analysis may be suitable for the study of classical painting and be completely inappropriate for modern one. Artists of different trends use actual lines and textures in different ways. Somewhere the smears are clear and graphic, and somewhere soft and weightless. Select study methods depending on the characteristics of a particular work or author .

Visual Analysis Essay Topics Ideas

Visual analysis essays, for sure, are one of the most difficult and interesting forms of rhetorical analysis in college writing. The art world provides us with a huge variety of topics and directions that require study. Here we list some of the most recent and relevant topics for writing your visual analysis essay.

  • Analyzing the use of color in Vincent van Gogh’s “Starry Night”
  • The symbolism of the mirror in Diego Velázquez’s “Las Meninas”
  • The political and social commentary in Banksy’s street art
  • Analyzing the use of light and shadow in Caravaggio’s paintings
  • The cultural significance of Frida Kahlo’s self-portraits
  • The emotional impact of Edvard Munch’s “The Scream”
  • The use of perspective in Leonardo da Vinci’s “The Last Supper”
  • Analyzing the portrayal of women in Gustav Klimt’s “The Kiss”
  • The use of negative space in the minimalist art of Agnes Martin
  • The visual representation of power in propaganda posters from World War II

Example of Visual Analysis Essay

And yet, no matter how much we explain to you the theoretical aspects of writing an essay on visual analysis, it is always better to see something on your own. Let’s study together an example of such an essay and consider how different concepts were combined into this work.

Here’s an example of a Visual Analysis Essay on Jean-Michel Basquiat’s painting “Dinosaur”:

Jean-Michel Basquiat’s painting “Dinosaur” is a powerful work of art that combines various elements to create a stunning visual experience. The painting, which was created in 1983, features a large dinosaur-like creature in the center of the canvas. The creature is depicted in Basquiat’s signature style, with bold, black lines and vibrant colors. At first glance, the dinosaur appears to be the focal point of the painting. However, upon closer inspection, it becomes clear that there are many other elements at play. The background of the painting is a chaotic mixture of different colors and shapes, which gives the impression of movement and energy. The various shapes and lines seem to be swirling around the dinosaur, as if it is the center of a vortex. One of the most striking features of the painting is the way that Basquiat has incorporated text into the composition. The word “dinosaur” is written in large, bold letters at the top of the painting. In addition, there are many other words and phrases scattered throughout the canvas, including “skeletons”, “wings”, and “teeth”. These words add an extra layer of meaning to the painting, suggesting that the dinosaur represents something more than just a prehistoric creature. One possible interpretation of the painting is that it is a commentary on the nature of power and dominance. The dinosaur, with its large size and fierce appearance, represents those who hold power over others. The chaotic background of the painting, with its swirling lines and shapes, could represent the chaos and confusion that often accompany the exercise of power. The words and phrases scattered throughout the canvas could be seen as further commentary on the subject, highlighting the various aspects of power and dominance. Overall, Basquiat’s painting “Dinosaur” is a complex and multi-layered work of art that invites viewers to contemplate its meaning and significance. Through its use of bold lines, vibrant colors, and provocative text, the painting challenges us to think deeply about the nature of power, dominance, and the human condition.

Bottom Line

Students often have to keep in mind a large number of requirements for a visual analysis essay. Sometimes it is very difficult to concentrate, and there is not enough time and energy to write a paper. Remember that experienced specialists are always ready to help you. We hope this article has become useful for you, and we wish you success in writing a visual analysis essay!

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visual argument essay outline

Visual Analysis Essay Guide

13 October, 2020

14 minutes read

Author:  Tomas White

Art is everywhere. It’s in the advertisement you’ll see on the monitor of your laptop, a postcard you’ll receive from your friend, pictures at a local museum, and even graffiti on a neighboring building. Every piece of art has its unique message, story, form, and influence on the audience. Those studying Art, Art History, and Communication understand it perfectly. They often have to complete the assignments that require in-depth knowledge of a researched subject, analytical thinking, and excellent descriptive skills to explain the characteristics of the piece.

visual analysis essay

Many students find it hard to write a visual analysis essay because they don’t understand how to explain the meaning of a graphic object. Moreover, they face difficulties when trying to interpret the value of the piece. If you’re one of these students, you should read our article – it contains all the necessary information about analyzing visual objects.

What Is Visual Analysis?

You’ve definitely heard about the secret symbolism of Leonardo da Vinci’s “ Mona Lisa ” and “ The Last Supper. ” The chances are that your teacher will ask you to explore these artworks someday, and it will be the visual analysis. Observing these masterpieces, researching symbolism, explaining the hidden meaning of colors, and evaluating the influence on generations are only a small part of the task.

These are only two examples of visual analysis, but typically it includes various tasks. Students often have to examine photos, movies, and other objects that consist of graphic elements. If you’re studying Communications and Advertising, a professor may even ask you to analyze a famous poster or promotional video.

Reading between the lines is an essential skill that helps conduct visual analysis excellently. Every beautiful or arguably ugly picture has a special meaning that brings us the message. Thus, investigating the artist’s hidden purpose is one of the key aspects of visual analysis. Additionally, you’ll have to explore the audience of the piece, main methods of creation, and how the perception of this artwork was changing over the years. When working on analysis, you’ll focus on content, form, and context to present an exhaustive evaluation of the graphic object. However, it’s necessary to keep the professor’s requirements in your mind, as they’ll expect you to analyze artwork from different perspectives.

How to Write a Visual Analysis Essay?

Before you start writing a visual analysis essay, it’s necessary to prepare yourself for hours of research. In some cases, you’ll even have to dedicate a few days to the investigation. You should study the objects represented in the artwork, as well as colors, mood, and painting manner if we’re speaking about a picture. While you’re researching the piece, different thoughts connected with the graphic elements and meaning may cross your mind. So, you’ll have to write down all the ideas concerning the overall theme, message, and symbolism the artist aims to demonstrate through their artwork.

After you’ve written down all the thoughts representing your perception of the artwork, you’ll have to take the next step. When working on a visual analysis paper, you can’t limit your research only to exploring the significance of the piece and your feelings connected with the graphic object. You should go further and explore the background, composition, texture, colors, etc. Researching the artwork a few times will help you find the missing details in your analysis.

Analyzing a visual object has much in common with completing a jigsaw puzzle. Artwork observation is an essential part of the process, and now you have to check all your notes. It’s easier to work on your essay if you already have some ideas on a paper rather than to start researching the piece once again. In simple words, you have a draft that will help you connect the dots and present a good thesis statement. Here are some other steps you’ll have to take when working on a visual analysis essay:

  • List the artwork characteristics to strengthen your thesis statement. You can start with the strongest qualities and finish with less valuable ones, or vice versa.
  • Research the emotions evoked by the piece. The mental response is essential for analyzing an artwork as it should correspond to the artist’s purpose. However, your reaction can differ from the response of other people, so it’s necessary to research the audience’s reaction as well.
  • Outline your visual analysis essay. It will be the skeleton of your paper, and it will help you determine the right structure and ideas that should appear in your work.
  • Craft a draft. It’s not the same as writing an outline because it’s an extended variant of your essay. But when creating a draft, you should focus on the content, and not on a writing style.
  • Check your draft and write a visual analysis essay. You’ll have to revise and edit your draft to prepare an excellent paper. Sometimes it’s necessary to work on the essay structure, use online checkers to get rid of different grammar errors, and even remove some of the ideas. But you don’t have to doubt about deleting sentences or unnecessary phrases because it’s a part of the editing process. If you don’t know whether some thoughts are essential for your essay, you can freely remove them.

The Process of Analyzing Visual Art

After you’ve learned how to write a visual analysis, you should clarify some questions connected with the process of analyzing artworks. As we’ve mentioned earlier, it requires a comprehensive investigation of different aspects, so you’ll have to concentrate on the piece and dedicate some time to investigate. Since a college professor can ask you to write about any artwork, including a picture, photograph, or commercial promo video, we’ve decided to discuss painting. Here’s what you have to look for to analyze the piece:

1. Main details connected with the painter

Who painted the piece? What kind of person were they? It’s necessary to read the painter’s biography to understand their artwork because their features and stories influence their work. Besides, the period when the picture was painted also matters because political situation, wars, and economic instability also became motivating aspects for many artists.

2. The artist’s purpose

Many paintings reflect the artist’s mood or present a hidden message and symbols that should influence human minds. But you should consider that most famous painters like Michelangelo and Dali earned money by selling their artworks. So, you should learn the background of the piece to understand the artist’s purpose and figure out whether it has some special message.

3. The audience

Every artist knows their audience, and you should research this aspect. For example, some artists don’t limit their audience to a specific niche and communicate with everyone through their paintings. Dali was an extraordinary person, and he preferred adding strange objects to his pictures. His surrealism aims to provoke and confuse, and it’s definitely not for everyone. That’s why if you explore the artist’s audience, it will be easier to understand the meaning of the painting.

4. Art movement

The art movement goes hand in hand with the artist’s purpose. The painting manner and main characteristics of the movement help the painter present his thoughts in their paintings. If you know basic rules like symbolism representation, object location in a painting, and the hidden meaning of color, you’ll easily interpret the artwork’s message.

Visual Analysis Essay Outline

The most efficient way to increase the quality of visual analysis essays is to craft an outline. It’s not only a brief representation of your paper but also the first result of your research. An outline will contain all the pieces of information you’ve collected during the investigation. So, you’ll check the gathered details once again and decide whether all of them are valuable for your essay. It’s unnecessary to describe everything you’re going to write about in your paper – you should include only the key thoughts. Follow this simple structure to write an outline:

  • Introduction. In this part, you should explain the background of your topic. You can write a few words about an artist, the piece under research, and an intriguing fact you’d like to present in the introductory sentences.
  • Body section. You’ll present the main arguments and thoughts of your paper in this part. But you should remember that it’s necessary to separate your ideas by describing them in different paragraphs. A number of sections in a body text will depend on the level of analysis complexity and the professor’s requirements. To demonstrate the beginning of the next paragraph in the outline, you’ll write topic sentences that describe your thoughts. You should also list the main arguments that will prove the power of your idea.
  • Conclusion. If you decide to mention the thesis statement key point in this section again, you should support it by listing your paper’s core arguments. It should sum up the entire purpose of your visual analysis, so it’s necessary to try hard to impress a reader and make them trust your statements.

Visual Analysis Essay Examples

Examining a famous artwork is a complicated task, so you might need to look for some inspiration during research. It’s totally Ok to check how other students cope with this assignment because even the greatest artists and writers need to evoke their creativity from time to time. So, take a look at each  visual analysis essay example to ease the writing process:

visual analysis essay example

  •  https://ualr.edu/art/files/2013/05/Sample_Paper_1.pdf
  • https://ualr.edu/art/files/2013/05/Sample_Paper_2.pdf

Writing Tips for a Visual Analysis Essay

Analyzing one of Michelangelo’s or Monet’s artworks may be challenging and exhausting if you don’t even know where to start. But you shouldn’t worry about this assignment because we’ve collected some important details that will help you improve your writing and craft a brilliant visual analysis essay. Follow our guidelines, and you’ll definitely achieve the best results:

1. Select a good topic

Once a professor gives you the freedom to choose a topic, you should investigate which artists or artwork you like most of all. If you pick visual analysis essay topics you’re interested in, you’ll turn into a passionate researcher and enjoy the process. Besides, selecting the subject you really like is a guarantee that you’ll do anything to increase the quality of your paper. Many students demonstrate low academic performance just because they have to work on boring topics that don’t evoke interest.

 2. Write a catchy introduction

Everyone knows that introduction is crucial for the entire essay. It aims to complete a few missions at a time – to grab the reader’s attention, describe the paper’s background, and demonstrate the core statement.  When writing a visual analysis essay introduction, mention the audience’s perception of the artwork and your emotional response. It’s Ok if these two points differ from each other because it’s a nice subject for discussion. You can also add a surprising fact connected with this piece or the artist and promise that you’ll provide more details in the body section.

3. Pick powerful arguments for the body section

Naturally, you’ll collect different details during research, and some of them will be weaker and some of them will be stronger than others. Focusing on the most powerful ones is the best way to persuade a reader that your opinion is supported by hard evidence. But it’s necessary to pick relevant arguments connected with your ideas, and not to overload your paper with too much information.

4. Impress the audience with the conclusion

Your final words often matter even more than any other essay section. The conclusion should contain a powerful statement that reflects your confidence in the strength of your ideas. Clarify the importance of the artwork, how it influenced generations, and mention the emotions it brought you. You should also list the supporting details to accentuate the value of your opinion.

Write a Poetry Visual Analysis With HandmadeWriting

We hope that our article will become a powerful tool for every student. But if you’re still confused or don’t have much time to complete this assignment, it’s Ok to ask for help. HandmadeWriting will help you craft a flawless visual argument analysis essay even within the tightest timeframe. You can discuss different aspects of your assignment with an essay writer and control the entire process to receive papers that will improve your academic performance.

Besides, you can order not only a visual analysis essay but also other paper types, including book reviews, case studies, presentations, coursework, dissertations, and many more. The writing service offers reasonable prices that satisfy every student’s budget expectations, and the discount system will even help you save some cash. So, stop hesitating, and get high-quality yet cheap papers from a reliable agency.

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Visual Argument Essay

As it has been revealed, images are more powerful in persuasion and information provision than mere words. This is due to their ability to reach a wider audience base, including those who are unable to read or write. Importantly, images are efficient in producing clear mental images about the information being conveyed.

On this basis, many advertisers have been finding it more effective and efficient to use visual objects and pictures in their advertisements, which are reinforced by some explanatory words. Since images are great influencers on thinking patterns, their massive use in various advertisements impact more to the target groups than just mere words.

It has been revealed that, images portray hidden values of culture and therefore more appealing on human beliefs and values. Considering the advertisement shown below, eye appeal has been greatly realized.

Gatorade advertisement

The use of color mix in this advertisement seems appealing. Having green color mixed with and blue in the container in which the drink is stored reflects massive power of the drink to meet the consumer’s needs. This is because; green and blue are considered as natural colors, implying that nothing exceeds nature.

As a result, this ad meets the requirements of the consumers in its color mix to assuring success to the drink takers in their racing tournaments. In fact, the use of colors in this advertisement has largely realized the ultimate goal of enticing the target group of the product

In the advertisement shown above, the advertisement seems highly appealing by presenting how the castrode drink gives individuals supernatural power to win in a very competitive racing tournament. More precisely, the advertiser presents the drink as enhancing individuals to reach high levels than expected.

For instance, the advertisement presents a motor-bike sporting activity, where the advertiser presents the contestant who drinks castrode drink as reaching the sky, and finally emerges as the winner. This is a very powerful eye appealing advertisement, capable of creating enthusiasm among the consumers to take the drink. The use of visuals to reflect naturality in an advertisement impacts more than just mere words to the target groups.

The use of shock appeal in this advertisement has largely made the message being conveyed sink deeper in the target group’s heart. Having a figurative contestant in a racing tournament who seems to be reaching the sky, reflects the powerful nature of the drink to make individuals reach far much higher than they expected.

If fact, the use of sky at the back ground of this visual advertisement shows how natural the drink is to enhance self actualization. Quite significantly, the images presented in this advertisement reflect a real life racing tournament where individuals who take the castrode drink always emerges as winners. The use of visuals to reflect real life situation in an advertisement as one of the most powerful strategies to facilitate consumer’s confidence in the product.

As it has been revealed, high degree of accuracy in advertising is achieved through the use of pictures, other than using only mere words. With effective use of color mix, and presenting the pictures used to represent real life situation, the target group is greatly enticed to purchase the commodity. It has been revealed that, information presented by use of pictures impacts a lot on the mind, as precise and accurate information is relayed by use of images, rather than mere words.

Further Study: FAQ

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How to Write a Visual Analysis Essay: Format, Outline, and Example

11 December 2023

last updated

Writing a visual analysis essay is an exciting and challenging academic exercise for art students. As a priority, before writing such an essay, learners need to familiarize themselves with design elements and principles. In this case, standard design elements are color, shape, size, and line, while common principles of design are proportion, balance, texture, and contrast. Basically, understanding these concepts would help a writer to provide an in-depth description of an image. In turn, such descriptions must make it possible for the audience to develop a mental picture of an image or visual display. Hence, students need to learn how to write a visual analysis essay correctly to shape knowledge of art.

Definition of a Visual Analysis Essay

One of the essay types that students write is a visual analysis essay. Basically, this academic writing exercise requires learners to provide a detailed description of a specific image or visual display. In doing so, students analyze an image or visual display by describing this visual in detail and explaining how different concepts fit together to make a picture in a way as it appears. Moreover, these concepts include visual elements and principles of design. Therefore, when writing a visual analysis essay, students must understand these basic concepts and relate them to an image or visual display in question before providing a detailed description. In turn, the most common subjects that writers address are drawings, paintings, sculptures, and architecture objects. Besides, the time when scholars need to write a visual analysis essay is when instructions require them to describe a given or any image, taking into account visual concepts named before.

How to write a visual analysis essay

11 Visual Elements in Writing an Analysis Essay

Based on the preceding section, one of the concepts that students must consider when writing a visual analysis essay is visual elements. In essence, these elements give an image of its visual characteristics. For example, common visual elements are composition, elements of design, focal point, color, line, texture, shape, form, value, size, and symbolic elements. In turn, it is practically impossible for a student to analyze an image or visual display without describing how some of these elements exemplify the subject’s visual characteristics.

1. Composition

When analyzing a visual display, students must address how a subject is put together. Basically, this is what is termed as composition. When talking about composition by describing a visual display, a writer must cover the placement of things in an image. Also, this aspect means describing how things relate one to another within a canvas. When analyzing an image, a student must focus on answering several questions related to composition. In turn, these include what entails a primary figure, how artists place other figures relative to a primary figure, and what they left out.

2. Elements of Design

When creating an image, artists use different approaches to bring their works to life. Basically, these approaches are what entails elements of design. Therefore, when writing a visual analysis essay, students must familiarize themselves with these elements by answering specific questions. In turn, these aspects include understanding design elements – color, shape, size, form, and line – that exemplify an image or visual display the most.

3. Focal Point

By definition, a focal point is a part of an image or visual display that an artist draws the audience’s attention. In this case, when writing a visual analysis essay, students must address this visual element by understanding this focal point and design elements, such as line, form, color, and shape, that an artist has used to exemplify this part of an image. 

When creating an image, artists use an element of color to exemplify a visual aspect of their works. In this case, the term “monochromatic” means that artists have used one color to create an image, while the term “complementary” means that they have used colors opposite each other on a color wheel. Also, when writing a visual analysis essay, students must describe how an element of color affects a visual image, focusing on colors that artists use and how they affect the tone, mood, and meaning of an image.

An element of line entails actual lines presented in an image. Typically, these lines result from the artist’s effort to place different objects in an image or visual display in question. Hence, when writing a visual analysis essay, students must describe how lines help grab the viewer’s attention toward or away from specific parts of an image. 

An element of texture refers to how smooth or rough an object is or a pattern thereof. In particular, when writing a visual analysis essay, students must understand that a texture can either be real on a three-dimensional art or represented on two-dimensional art. Besides, when analyzing an image, students must focus on a place where an artist exemplifies an element of texture and how it influences the audience to expect a particular touch sensation.

An element of shape refers to how an artist uses various shapes, including circles, ovals, rectangles, and squares, to bring their artworks to life. Basically, when writing a visual analysis essay, students should describe specific shapes that artists use to exemplify their works and where those shapes direct the viewers’ eye. In other words, they should describe how artists use specific shapes to exemplify a focal point. 

An element of form refers to an aspect of light and shading and how artists use them to bring their creations to life. Through this element of form, artists can make a two-dimensional object appear like a three-dimensional object. In turn, when writing a visual analysis essay, students should focus on where artists have applied light or shading to exemplify their work’s specific aspects.

A value element refers to a degree to which an artist has exemplified light and dark aspects in specific parts of their works. Basically, when writing a visual analysis essay, students should describe how artists have applied these aspects in their works and whether there is an indication of these concepts’ symbolic use.

An element of size refers to the overall size of an image or visual display with a relative size of figures provided in an image. In this case, when writing a visual analysis essay, students should explain why they believe an artist chose the image’s particular size and why different objects in a picture have different sizes. Notably, when an artist applies different sizes concerning lines and shapes, it means that an image is of relative significance.

11. Symbolic Elements

An element of symbolic elements refers to using objects with symbolic or historical meaning in an image or visual display. In particular, an example of these objects is the cross, which exemplifies the Christian faith. Also, when writing a visual analysis essay, students should explain whether the image has any symbolic objects and if there is, whether an artist intends to use such directly or by inverting it.

9 Visual Principles of Design in Writing an Analysis Essay

Besides visual elements described in the preceding section, artists also apply design principles when creating images or visual displays. In turn, such principles help to exemplify the visual characteristics of an image or visual display. For example, some of the common design principles include balance, emphasis, movement, pattern, proportion, variety, contrast, hierarchy, and rhythm.

A principle of balance refers to a distribution of different visual elements in an image or visual display to enhance stability or instability. Basically, when writing a visual analysis essay, students should describe images by addressing a symmetrical and asymmetrical balance. In this case, the former indicates that both sides of an image are even, and the latter means that a picture is weighted on one side. Moreover, radical balance means that an artist has organized objects in an image around a central point. Therefore, when writing a visual analysis essay, students should address these aspects of balance to give the audience a perfect understanding of an image.

2. Emphasis

An emphasis principle refers to an object that catches the viewers’ attention when they look at an image. In this case, when writing a visual analysis essay, students should describe how an artist in question has used elements of size, color, texture, shape, and others to exemplify one part of an image and make it a focal point. Moreover, when looking at an image, a viewer can identify an extent to which an artist has applied an emphasis principle by studying a focal point.

2. Movement

A principle of movement refers to an extent to which an image fosters a movement of the viewers’ eyes in a path as they view an image or visual display. In particular, a movement aspect explains why a viewer may focus on specific parts more than others. Besides, when writing a visual analysis essay, students should describe how an image influences a direction in which the viewer’s eyes move. In turn, they should also explain visual elements, such as line, color, shape, or size, which influence this eye movement.

A principle of pattern entails the use of objects in an image repeatedly. Basically, when writing a visual analysis essay, students should identify specific objects or symbols that artists use repeatedly in their works. Typically, repetition indicates that an object bears a significant meaning, and a student must explain this meaning to the audience.

4. Proportion

A principle of proportion refers to how sizes relate one to another in an image or visual display. Moreover, when writing a visual analysis essay, students should explain this principle by addressing whether the relationship among objects in an image is realistic or distorted. In either case, they should explain the meaning that an artist intended to communicate when creating an image.

A principle of variety refers to an extent to which an artist uses different visual elements to influence the audience’s perception of an image as dynamic. Basically, this principle of variety enhances an active rhythm in an image or visual display. In turn, when writing a visual analysis essay, students should explain to the audience how different elements of design, such as color, size, shape, and size, are combined to create a mood or meaning.

6. Contrast

A principle of contrast refers to a juxtaposition of opposing elements. In particular, an example of contrast in an image is the use of colors opposite each other on a color wheel, like red versus green or blue versus orange. Then, another example of contrast is a tone or value in an image, such as light versus dark, and direction, such as horizontal versus vertical. Hence, when writing a visual analysis essay, students should explain to the audience abut a significant contrast in an image, which tends to be exemplified in a focal point. In turn, an image that has too much contrast undermines the quality of unity and is likely to disgust viewers.

7. Hierarchy

A principle of hierarchy refers to a degree to which people viewing an image can process it. As such, this aspect indicates the significance of color, size, line, shape, and other elements of design in an image or visual display. Moreover, visual elements that appear prominently in an image are the most significant. In this case, when writing a visual analysis essay, students should analyze the use of titles and headings in an image. For example, the term “title” denotes a significant aspect of an artwork. Hence, artists should make it a prominent element in their creations. In turn, when describing an image in an analysis essay, a student should explain this aspect with the meaning that it bears.

A principle of rhythm refers to an extent to which an artist has used spaces between repetitive elements. For example, this aspect is similar to how a musician uses spaces between notes when composing a piece of music to create rhythm. Typically, artists create five types of rhythms in an image: random, regular, alternating, flowing, and progressive. In this case, when writing a visual analysis essay, students should describe how an artist has used these rhythm types. Moreover, what they should understand is that these rhythms differ in patterns. For instance, while random rhythms lack a discernable pattern, regular rhythms have a pattern, where an artist adopts the same spacing between elements with no variation. Consequently, alternating rhythms have a pattern where an artist adopts a set of repetitive elements but with no variation between them. About flowing rhythms, an artist uses bends and curves, like sand dunes or ocean waves.

A principle of layout refers to how an artist has used objects in an image. In other words, it entails the placement or distribution of objects, such as symbols, in an image. In this case, when writing a visual analysis essay, students should explain specific objects that an artist has used in an image under analysis and how they are placed in the work. Also, the layout is related to other principles of design, such as pattern and proportion.

How to Analyze the Meaning of an Image for Writing a Visual Analysis Essay

Based on the preceding sections, when writing a visual analysis essay, students should consider how an artist has applied different visual elements and design principles. In turn, these elements and principles exemplify an image, bringing to life specific parts, particularly a focal point. Therefore, when analyzing the meaning of an image or visual display for their essays, students should pay attention to elements and principles of design and explain to the audience their effect on a visual.

1. Visual Composition

Visual composition entails how an artist has arranged or composed an image. Basically, when analyzing such an image in a visual analysis essay, students should explain the composition’s aspects that enhance a claim. In this case, they can describe a layout, and it means specific objects in an image that an artist has used to grab the viewers’ attention. For example, they can explain how visual lines draw the viewers’ attention to a focal point. Also, writers student can describe balance. In turn, this aspect means describing the size of images and how they compare one to another. Besides, scholars should talk about a focal point by describing its placement – centered or offset.

When describing an image in a visual analysis essay, students should explain the image’s claims to the audience. Typically, there are five claim types: fact, definition, cause, value, and policy. Firstly, when talking about a fact claim, writers should explain whether an image is real, and, when talking about a definition claim, they should explain its meaning. Then, when talking about a cause claim, learners should explain the causes, effects, and relationships between these effects. In turn, when talking about a value claim, students should explain the importance of an image, and it should be evaluated. Finally, when talking about a policy claim, writers should explain a solution and how it can be achieved.

When analyzing an image in a visual analysis essay, students should interpret its meaning by explaining its genre – whether it is a movie, fine art, poster, graphic art, photograph, or pamphlet. Consequently, they should explain to the audience whether it aligns with that genre’s rules or an artist has disregarded them. More importantly, writers should explain to the audience how a genre affects the image’s meaning.

When analyzing an image in a visual analysis essay, students should address an appealing aspect. Basically, this feature means how an image appeals to the audience and influences them to believe intended claims. Here, students should explain to the audience whether an image or specific parts of it appeal to logic, emotion, authority, or character. More importantly, they should explain whether any of the appeals are deceptive.

5. Context and History

When writing a visual analysis essay, students can analyze an image by addressing its historical context. Basically, the good approach is to explain the image’s rhetorical situation to the audience. In this case, writers must familiarize themselves with the artist’s intended message and how the audience reacts when looking at this image. Moreover, the writer’s response to an image can differ from that of the initial audience. In turn, learners should use such difference as the main idea (a thesis statement ) of discussion in their visual analysis essay.

Writing a Visual Analysis Essay: A Step-by-Step Guide

Like any paper, writing a visual analysis essay requires students to observe specific strategies of persuasive writing . Basically, these strategies include preparation, stage set-up, actual writing, and wrap up. Moreover, these strategies enable students to create works that satisfy academic writing conventions, such as having a thesis statement, citations, appropriate formatting, and free from errors and mistakes.

Step 1: Preparation for Writing a Visual Analysis Essay

Preparation refers to an aspect of planning how to go about executing a task. In academic writing, preparation is the main first step to persuasive writing, and it entails reading a story or reviewing an object or subject, finding a visual, defining a topic, preparing ideas, and considering the needs of the audience. Therefore, one can argue that preparation is the stage where students develop a frame of mind necessary to conduct an in-depth analysis of an image or visual display.

A. Reading A story or Reviewing an Object or Subject.

In many instances, an image that students analyze in a Visual Analysis essay is found in texts, such as books, journal articles, reports, or novels, or galleries. Therefore, reading a text is the first activity that a writer should undertake when analyzing an image. Also, students may go to museums to observe specific artworks. In turn, if it is a text, learners should read an article at least twice to grasp essential details that are pertinent to their visual analysis essay.

B. Finding a Visual

As students read a text, they should focus on identifying an image or visual display that they should analyze in a visual analysis essay. While it is standard practice for instructors to guide students on where to find an image, sometimes, they may have to choose an image for themselves. In the latter context, identifying an image that writers find understandable to them in terms of its visual elements is the best approach in writing a visual analysis essay.

C. Defining a Topic

Although the objective of a visual analysis essay is to describe an image or visual display’s visual characteristics, students should come up with a topic that best describes this endeavor. By considering the essence of elements and principles of design that apply to an in-depth analysis of an image, students have a broad scope when it comes to defining a topic for their visual analysis essays. As such, the secret to finding the right essay topics is to decide on what aspect of analysis – elements or principles – they intend to focus on.

D. Preparing Ideas

It is common practice for students to come up with ideas when writing any type of academic text. Basically, this phase of preparation helps learners to develop a mindset about a task at hand. In essence, ideas that students generate should align with a topic they have already defined. In this case, writers cannot think about aspects of writing that would not further their agenda. For example, learners cannot develop ideas about the significance of design elements when their topic is about values that principles of design provide in a visual display.

E. Considering Readers

When writing a visual analysis essay, students should not only think about an image from the perspective of elements and principles of design. Basically, writers should think about how their visual analysis essay would help the audience understand this image better. In this case, learners should understand the audience and what might be of interest to them. For example, students of history might want to know how a particular image influenced the perception of those who saw it first. To address this need, a writer may have to address the image’s rhetorical situation more than its visual characteristics.

Step 2: Stage Set-Up for Organizing a Visual Analysis Essay

After preparation, the second step in writing a visual analysis essay is setting up the stage for the actual writing. Here, students spend time finding credible sources , making notes, creating an essay outline , and writing an annotated bibliography. Moreover, it is a stage where writers get down and start doing some work to bring their goal to fruition.

A. Finding Credible Sources

Unlike other academic texts, visual analysis essays that require students to analyze an issue, phenomenon, or object require some degree of research. In particular, when writing a visual analysis essay, learners may have to find reliable sources that help them to conduct an in-depth analysis of an image at hand. For example, writers may have to find out what critics have said about an image with the meaning of applicable concepts, such as balance, movement, shape, size, and proportion. As such, finding academic sources that can provide some insight into these essential details is a crucial step when writing a visual analysis essay.

B. Making Notes

As students read through study sources that they identify for writing a visual analysis essay, they should make notes relevant to a task. In this case, learners should read through their sources while making notes about important concepts that they find relevant to their analysis, such as proportion, context, and balance. Also, these notes are essential in supporting points that writers generate, influencing new ideas.

D. Writing an Outline and Annotated Bibliography

Like any other essay, a visual analysis essay should have an outline that follows an essay structure . In this case, the standard outline for essays entails three main sections: introduction, body, and conclusion. When writing a visual analysis essay, students should follow this outline. Then, an annotated bibliography is a text that summarizes each of the sources that students have identified and used to find critical information. Generally, learners do not need to write this summary in writing a visual analysis essay. However, to simplify their work for finding information, students may write an annotated bibliography when writing a visual analysis essay.

Step 3: Actual Writing of a Visual Analysis Essay

The third step in writing a visual analysis essay involves the actual process of writing a paper. Here, students should begin with the first draft. In this case, the advantage of this draft is that it is not a final document that students submit or publish, meaning that they have an allowance of making mistakes and correcting them. In short, the first draft enables writers to organize their thoughts and arguments in a paper and develop a working thesis.

Step 4: Wrap Up

The last step in writing a visual analysis essay is where students get to wrap up their work. In this case, students identify weak points in their papers and address them to come up with high-quality essays. Moreover, such a paper must have no spelling or grammatical errors, such as missing or wrong punctuation. In turn, it must not have notable inconsistencies, such as flawed arguments and illogical conclusions. Besides, students must use this step to revise and edit their visual analysis essays and ensure their papers satisfies all academic writing rules.

A. Revisions and Editing

Since it is natural for students to make errors and mistakes when writing academic texts, the final step of writing a visual analysis essay allows authors to identify them and make corrections. Firstly, revision entails identifying and eliminating all inconsistencies that undermine a natural flow of arguments and ideas. In turn, editing helps to correct spelling and grammatical mistakes, such as missing punctuation marks.

B. Topic and Concluding Sentences

When writing a visual analysis essay, students should ensure the first draft has paragraphs in the main text (body). Basically, these paragraphs should start with a topic sentence and end with a concluding sentence. In this case, the former introduces a single idea that writers intend to focus on in one paragraph, and the latter’s function is to link this idea in a topic sentence to the paper’s thesis.

C. Transitions and Formatting

One of the aspects that determine an essay’s quality is the natural flow of arguments and ideas. For example, some elements that foster this flow are transitions, which entail words and phrases like – “consequently,” “thus,” “hence,” “ more importantly,” and “meanwhile.” Then, another aspect that students should consider in the last phase of writing a visual analysis is the paper’s formatting. In this case, writers must ensure that they have formatted their papers according to appropriate formats – APA 7, MLA 8, Harvard, and Chicago/Turabian. Also, some of the formatting rules that must satisfy are citation and use of headings and subheadings.

D. Peer Review and Final Draft

After completing the first draft and making the necessary changes, students should subject their visual analysis essays to a peer review. Basically, this aspect involves giving their works to a friend, tutor, or mentor to identify any errors and mistakes. Then, if such errors and mistakes are noted, writers should revise their papers. However, if a visual analysis essay is found perfect, learners should proceed to write the final draft, which they must read and reread to make sure no mistakes have been made in the course of typing.

Outline Template for Writing a Visual Analysis Essay

I. Introduction with a Thesis Statement II. Body Paragraphs III. Conclusion

1. Defining Features of a Visual Analysis Essay Outline

As indicated previously and as exemplified in the visual above, an outline of a visual analysis essay entails three main sections: introduction, body, and conclusion. Basically, this structure’s defining features are the thesis statement that must appear in the introduction, main points in body paragraphs, and a restatement of the thesis and a summary of the main points in the conclusion.

2. How to Know if a Paper is a Visual Analysis Essay

As indicated in the introduction, a visual analysis essay analyzes an image or visual display by giving an in-depth description of how an artist has applied elements and principles of design. In this case, if students want to know that their texts are visual analysis essays, they need to evaluate how they address the use of these elements and principles in their papers concerning a given image.

3. How a Visual Analysis Essay Differs From Other Essays

The central point of difference between a visual analysis essay and other types of essays is the content. For example, while the content of an argumentative essay is the writer’s arguments in favor of a particular stand, the content in a visual analysis essay is the writer’s description and analysis of an image or visual display. Moreover, in an informative essay , the content is information that authors find insightful and necessary in educating the audience about a topic or an issue.

Easy Strategy For Writing Each Section of a Visual Analysis Essay

When writing a visual analysis essay, students should adopt a strategy that makes their work high-quality, meaning it satisfies academic writing rules. These strategies are as follows:

I. Introduction

  • Introduce an image, art, object, or subject under analysis.
  • Provide a brief background of this image and author.
  • Develop a thesis.
  • Create several paragraphs as appropriate.
  • Begin each paragraph by making a claim. It is a topic sentence.
  • End each paragraph with a concluding sentence.
  • Use transitions sufficiently and appropriately.
  • Observe a sandwich rule: introduce a claim in a topic sentence, provide supporting facts (evidence), and explain a specific connection between the claim and the thesis.

III. Conclusion

  • Restate the thesis.
  • Summarize the main points.
  • Ensure that no new information is presented.
  • Provide the writer’s objective opinion about a topic, such as new insight or criticism.

An Example of a Writing a Visual Analysis Essay

Reclining Woman on a Leopard Skin by Otto Dix

Otto Dix’s (German, 1891–1969) Liegenede auf Leopardenfell (Reclining Woman on a Leopard Skin) , 1927. Oil on panel (70 x 99 cm), 55.031.

I. Introduction Sample of a Visual Analysis Essay

Analyzing an image or visual display is an exciting and challenging academic undertaking for many students. Unlike other academic texts that focus on what other scholars have said, written, and documented through research studies, a visual analysis focuses on an image. As such, the student’s work is to provide an in-depth description of how the artist has appropriated elements and principles of design in their work. Looking at Otto Dix’s “Reclining Woman on a Leopard Skin” image above, it is evident the artist has appropriated contrast, color, size, and texture, among other elements and principles of design, to make a picture come to life.

II. Example of a Body in a Visual Analysis Essay

A. reclining position of a woman.

Dix’s image above reflects a woman in a dress and stockings in a reclining position. Besides two different types of textile around her, there is a leopard fur beneath her body’s upper side. Behind a woman is a snarling animal resembling a dog, and on the far right of the painting is wood flooring. Looking at the woman’s face, one can notice that this the focal point. Basically, it is where the artist has concentrated sharp detail, thus making her face confront the audience instantly. Concerning principles of contrast and emphasis, a red lipstick contrasts sharply with the woman’s light skin, while using her hand as a frame beneath her face emphasizes a focal point.

When it comes to design elements, the artist has used the green, red, white, and brown colors to exemplify the image. In this case, a closer look indicates that Dix has contrasted red and green, a warm and cold color, respectively, particularly on the woman’s skin and face. Moreover, he has contrasted dark and light, whereby her face and body exemplify a light theme, while other objects in a picture exemplify have a dark theme.

Regarding a line element, Dix has used smooth curves around the woman’s lower body, particularly around her hip and thighs. In particular, doing so has helped bring out the aspect of “femininity.” Interestingly, the use of angular lines around the face, jaw, fingers, and shoulders emphasizes the “masculine” aspect. Besides strong lines that make the cheeks and jaw prominent, the artist has also used a line element to exaggerate the woman’s eyes, which takes the shape of cat eyes or curved almonds.

About an element of texture, it is evident that the artist has gone into great lengths to create an illusion of texture. Notably, an image has no literal texture because it is a two-dimensional painting. Moreover, Dix’s effort in creating texture is evident by many objects that he includes in his painting. In turn, these objects include the leopard fur; the woman’s dress, stockings, and hair; the materials that look like velvet; and the fur of the dog-like animal. Besides, all these objects create a temptation to touch. In this case, the texture of the woman’s evening wear and the curtain in the background with a velvet-look suggest a sense of costume and luxury. Collectively, they enhance a visual and material richness of an image.

III. Conclusion Sample of a Visual Analysis Essay

There is doubt that analyzing an image or a visual display is an exciting and challenging academic endeavor for students of art. In particular, Dix’s “Reclining Woman on a Leopard Skin” image shows a master with which the artist has appropriated contrast, color, size, and texture, among other elements and principles of design to make his work come to life. About a painting, the artist has used these concepts to exemplify the woman’s face, which is the painting’s focal point.

Summing Up on How to Write a Good Visual Analysis Essay

Writing a visual analysis essay is an essential academic exercise for students. Since such an essay aims to analyze an image or visual display, learners must familiarize themselves with elements of design, such as color, size, and texture, and principles of design, such as emphasis and contrast. In essence, students use these concepts to provide an in-depth description of an image. Hence, when writing a visual analysis essay, scholars must learn the following tips:

  • provide a vivid description of an image, so that the audience can have a mental picture of it;
  • give a rhetorical situation of an image – its historical context;
  • explain the artist’s intended message;
  • cover details about any controversy or misunderstanding regarding a visual object or subject.

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    Here is how you make an outline for your visual analysis essay: 5-Paragraph Visual Analysis Essay Outline . Introduction (1-paragraph) Begin with an engaging hook statement to capture the readers' interest; ... The goal of a visual argument is to generate attention and intrigue. Images are utilized in advertisements to transmit information ...

  2. Argumentative Essay: Guide on How to Write

    1. First evidential support of your reason (known as confirmatio) 2. Second evidential support of your reason, then third, and so on. B. Summarize your first reason again and tie it together with evidential support. III. Second reason, etc. A. Continue to list your reasons in the same format as the first.

  3. 10.8.1: Annotated Sample Visual Argument Analysis

    However, the poster's text clarifies its appeal and makes it explicit: "Join the Navy, the Service for Fighting Men." (Note: Here the argument shifts again into an analysis of the emotional appeal being made there. The characterization of the Navy as the "Service for Fighting Men," combined with the rodeo cowboy imagery, the inherent ...

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    A visual argument essay is an argumentative essay that includes photos or illustrations. Using visuals in your argumentative essays is a good idea, especially if you want to make your points stronger. A visual argument essay is a form of persuasion and can use to persuade people by showing them how they feel about something.

  5. How to Write an Essay Outline

    Revised on July 23, 2023. An essay outline is a way of planning the structure of your essay before you start writing. It involves writing quick summary sentences or phrases for every point you will cover in each paragraph, giving you a picture of how your argument will unfold. You'll sometimes be asked to submit an essay outline as a separate ...

  6. How to Make a Visual Essay

    Step-by-Step Instructions. Step One: You need to brainstorm, plan, and research for your essay. Follow my steps below to plan your essay. I also give you links on where to find images to put in your essay and quotes to use. Step Two: Gather your images and video.

  7. 10.8: A Sample Visual Argument Analysis

    Sample visual argument analysis essay "An Image Is Worth a Thousand Calls to Arms" accessible version with notes in parentheses This page titled 10.8: A Sample Visual Argument Analysis is shared under a CC BY-NC 4.0 license and was authored, remixed, and/or curated by Saramanda Swigart .

  8. Argumentative Essay Outline: Step-By-Step Writing Guide

    An argumentative essay outline is a roadmap for the writer to organize their thoughts, research, and arguments in a clear and logical way. It helps to stay focused on the topic and effectively present arguments. Creating an outline before writing an argumentative essay allows students to identify the key points and evidence that should back up ideas.

  9. How to write an effective outline for an argumentative essay

    This section of your outline is dedicated to crafting the central argument, known as the thesis statement, for your essay. Generally, a strong thesis statement for an argument essay states a clear position on the issue or topic at hand.: Continuing the example, your thesis statement for the topic could be, "Capitalism and socialism each have distinct strengths and weaknesses, but for the ...

  10. How to Write a Visual Analysis Essay: Examples & Template

    The use of the visual arguments in Schlitz Brewing Company advertisement. The role of colors and fonts in Viva la Juicy perfume advertisement. Visual Analysis Essay Outline . You can use this art analysis template to structure your essay: How to Start an Art Essay . Every analysis starts with an introduction. In the first paragraph, make sure that:

  11. Visual Argument: Examples, Definition, & Analysis [Free Essay]

    Visual Argument Example: Gatorade Ad. Among the diversity of visual argument images, one of the most powerful for a visual argument analysis essay is Gatorade's advertisement—a drink for sportspeople. It illustrates the superiority of the Gatorade drink, among other beverages. A bright picture of a bottle and a memorable slogan is a ...

  12. How to write Visual Argument Essay: Format & Topic Examples

    1. Choose the Right Visual Argument. The first step to writing a good visual argument essay is to find the right visual for your essay. The visual should be relevant to the topic in such a way that it supports your message. Select a relevant topic that supports what you intend to tell your audience.

  13. How to Write an Essay Outline: 5 Examples & Free Template

    An argumentative essay outline requires you to take a clear stance on a topic and provide strong evidence to support it. ... Visual: Describe the sight of the cows grazing, the chickens clucking, and the horses trotting. 2. Auditory: Mention the sound of the milking machine, the creaking of the barn doors, and the whinnying of the horses.

  14. 3.14 Writing a Visual Analysis

    Figure 3.14.1: The Starry Night by Vincent Van Gogh. Describe/Observe. First, describe what you see in the visual quite literally. Begin by focusing on colors, shading, shapes, and font if you're analyzing an advertisement. In the case of "The Starry Night," you might begin by describing the various shades of blue, the black figures that ...

  15. A Guide to Writing a Visual Analysis Essay: Topics Ideas and Example

    Visual Analysis Essay Outline. It is well known that outlining an essay is an integral part of the writing process. This is necessary to properly organize your thoughts and clearly state them in your work. ... As we have already mentioned, writing a visual analysis requires analyzing visual arguments, considerable preparation, and theoretical ...

  16. Visual Analysis Essay Writing

    From this perspective, visual analysis essay provides effectiveness of those decisions with regard to an artwork's major purpose. So, for completing an excellent visual analysis, specify particular purpose that the artwork pursues from your point of view. You should support your argument by analyzing specific elements of an artwork.

  17. Writing an Excellent Visual Analysis Essay Online

    Visual Analysis Essay Outline. The most efficient way to increase the quality of visual analysis essays is to craft an outline. It's not only a brief representation of your paper but also the first result of your research. ... HandmadeWriting will help you craft a flawless visual argument analysis essay even within the tightest timeframe.

  18. Visual Argument

    Visual Argument Essay. As it has been revealed, images are more powerful in persuasion and information provision than mere words. This is due to their ability to reach a wider audience base, including those who are unable to read or write. Importantly, images are efficient in producing clear mental images about the information being conveyed.

  19. PDF VISUAL GUIDE TO AN ACADEMIC ESSAY

    end your essay in a similar way, by reinforcing to the reader how this topic/argument connects to important ideologies/philosophies/areas of contention (that is, larger messages). By their genre, essays are Socratic, meaning they are a small piece of a larger conversation about something. Thus, you want to leave your essay

  20. How to Write a Visual Analysis Essay: Format, Outline, and Example

    Therefore, when writing a visual analysis essay, students must familiarize themselves with these elements by answering specific questions. In turn, these aspects include understanding design elements - color, shape, size, form, and line - that exemplify an image or visual display the most. 3. Focal Point.

  21. Visual Argument Essay Outline

    Any paper at any academic level. From a high school essay to university term paper or even a PHD thesis. 15 Customer reviews. +1 (888) 985-9998.

  22. Visual Argument Essay Outline

    1977Orders prepared. Visual Argument Essay Outline, Life Cycle Cost Analysis Research Paper, Professional School Papers Examples, Custom Persuasive Essay Proofreading For Hire Us, Essay On Sports Importance In Kannada, Free Market Vs The Command Economy Essay, Tempest Hag Seed Essay Questions. Visual Argument Essay Outline -.