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Marketing Theses and Dissertations

Theses/dissertations from 2023 2023.

How Feeling Like a Minority Affects Preferences for Autonomous Digital Interfaces , Ye Seul Kim

Theses/Dissertations from 2022 2022

Spillover Effects in Product Customization , Samuel Babu Sekar

Theses/Dissertations from 2021 2021

External and Internal Factors of Sports Sponsorship Selling Cycles in North American Professional Sports , Dan Kaufmann

Increasing Personal and Product Influence Through Background Auditory and Visual Cues , Zhihao Yu

Theses/Dissertations from 2020 2020

The Effects of Product Recalls on Competitors’ Market Value and Recalling Firm’s Reputation , Dong Liu

Corporate Brand Impact on Sales / Revenue Per Share , Brad A. Puckey

Competition in Upstream Humanitarian Supply Chain: Investigation of Food Banks , Iana Shaheen

Theses/Dissertations from 2019 2019

How Digital versus Non-Digital Modes of Food Ordering Influence Menu Healthfulness Perceptions and Food Choices , Annika Abell

Theses/Dissertations from 2018 2018

The Impact of Digital Marketing Decisions on Market Outcomes in Residential Real Estate , Denise Hunter Gravatt

Theses/Dissertations from 2017 2017

Hate is a Strong Word: The Influence of Hate-Acknowledging Advertising on Brand Outcomes , Lisa Monahan

The Effects of Loneliness on Consumers’ Digital Engagement with Social Media Ads , Yu Qin

Product Shadows and Ad Evaluations , Nazuk Sharma

Theses/Dissertations from 2016 2016

Understanding the Complexity of Product Returns Management: A Complex Adaptive Systems Theory Perspective , Jennifer Anne Espinosa

Branding Implications of Co-Created Social Responsibility , Alexander J. Kull

Theses/Dissertations from 2015 2015

How You Categorize Influences How Helpful You Are: The Effect of Categorization Mindset on Consumers’ Social Decisions , Hsiao-Ching Kuo

Theses/Dissertations from 2014 2014

Taken for Granted or Taken with Gratitude? An Examination of the Differential Effects of Donations of Time and Money on Consumers' Evaluation of Corporate Philanthropy , Ryan Langan

Essays on Consumer's Psychological and Behavioral Responses toward Social Coupons , Chinintorn Nakhata

Muscling Consumers to Optimal Option Differentiation: The Influence of Incidental Muscular Sensations on Option Differentiation , Courtney Szocs

Theses/Dissertations from 2012 2012

Essays on Mental Accounting and Consumers' Decision Making , Ali Besharat

Perceived Firm Transparency: Scale and Model Development , Jennifer Dapko

Theses/Dissertations from 2010 2010

Antecedents and Consequences of Channel Alienation: An Empirical Investigation within Franchised Channels of Distribution , Ivan Lapuka

Theses/Dissertations from 2009 2009

An Empirical Examination of the Dark Side of Relationship Marketing within a Business to Business Context , Brent L. Baker

Developing the Nomological Network of Perceived Corporate Affinity for Technology: A Three Essay Dissertation , David Earl Fleming

Theses/Dissertations from 2008 2008

Self-Directed Learning: Measures and Models for Salesperson Training and Development , Stefanie Leigh Boyer

Emotional Exhaustion and Its Role in Service Sabotage among Boundary Spanners , Diane R. Edmondson

Theses/Dissertations from 2007 2007

Essays on multiple identities and motivated consumption: Exploring the role of identity centrality on self-brand connections , Tracy R. Harmon

The impact of organizational climate variables of perceived organizational support, workplace isolation, and ethical climate on salesperson psychological and behavioral work outcomes , Robert J. Riggle

Theses/Dissertations from 2005 2005

The Effect of Perceived Entitativity on Implicit Image Transfer in Multiple Sponsorships , FrancoÌ?is Anthony Carrillat

Theses/Dissertations from 2004 2004

Relationship Advertising: Investigating the Strategic Appeal of Intimacy (Disclosure) in Services Marketing , Andrea Diahann Gaye Scott

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233 Marketing Research Topics To Come Up With An Impressive Paper

Marketing is everywhere nowadays – from TV adverts to the pop-up ads that appear on our web browsers. No matter how much you may try to ignore it, marketing knocks still knocks at your door.

Despite all these, however, many students still struggle to develop top-notch marketing research paper topics. You might say, how is that even possible? Well, my friend, let me bring it to your attention that there are hundreds, if not thousands, of post-graduate students struggling to find such writing ideas.

But this where we draw the battle lines.

Marketing Topics For Research Paper: What You Need To Know

To be certain of a top grade in any field of study, you have to go the extra mile. Marketing is one of those flooded fields with stiff competition. Therefore, you have to come up with something fresh and original to convince your reader.

Create interest in the reader’s mind of a particular offering
Be precise and to the point
Not repeat what is already out there
Not offer the reader what is not there

Unlike any other topic, these are unique because they intend to sell a product or service to potential buyers. Thus, it would help if you handled it with a lot of care.

What To Avoid When Writing Marketing Paper Topics

Below are crucial points to consider for your marketing research topic:

Do not be too wordy
Avoid using words that are uncommon among the famous market
Beware of being sensational

When writing your research paper’s marketing topics, the end goal should be to sell the product and build a reputable brand for yourself.

Explore these writing ideas for your inspiration:

Marketing Research Topics For College Students

Marketing strategies for integrating new products into segmented markets
The impact of coronavirus on marketing communication strategies
How can companies best advertise their products overseas?
Pitfalls to avoid when crafting marketing messages for children and other minors in the society
Factors that determine client satisfaction in new markets
Discuss the effectiveness of using discounts and loyalty cards in the marketing of products
The impact of using black Friday offers in the wake of the Black lives matter movement
Is it practical to contact clients via email subscriptions and newsletters?
The role of conducting marketing research before attempting to bring a new product on board
Define market segmentation and the essential pointers that segment various markets
Compare and contrast marketing strategies in developing countries versus developed countries
How do multinational companies carry out marketing as compared to local enterprises?
The role of technology in marketing: A case study of simulations and virtual reality
Evaluate the effectiveness of consumer education and awareness in marketing
How does the marketing of food items vary from other products in the market?
Discuss the effectiveness of various marketing channels and strategies
Emerging opportunities and challenges in the field of marketing
Modern tactics and paradigms used in business and consumer marketing
Why it is essential to understand the culture of a market before venturing into it
The role of academic papers of marketing in the business world

Professional List of Marketing Research Topics

How CSRs help companies to make inroads into communities
The impact of brand manipulation on the company’s reputation
The role of social media in marketing: A case study of Twitter marketing
How the fashion industry markets its product to potential clients
The impact of gender and stereotypes in creating marketing and promotional messages
How global marketing varies from local and national marketing strategies
The role of political campaigns in impacting marketing and sale of products
Techniques used by the gaming industry to attract teenagers and youths
Analyzing successful business enterprises: A case study of Apple industry
Adverse impacts of advertising alcoholic related products to children
What makes a brand stay in the market for years without losing its meaning?
Has technology replaced traditional marketing tools and strategies?
The role of smartphone advertising in reaching the digital natives and tech-savvies
The impact of radio and TV marketing on getting middle and working-class
Compare and contrast new market entry strategies versus traditional ones
How companies take advantage of impulsive or exorbitant buyers
Evaluate the effectiveness of in-store branding
Discuss the advertising strategies used by hotels and restaurants in attracting potential clients
The impact of social class on preparing marketing and promotional messages
How centralized marketing affects global brands and products

Sport Marketing Research Topics

The role of sports hubs in the management of sports organizations
Facilities and services that help save costs on sports
Sourcing of funding for sporting activities in developing countries
The part of the World Cup and Olympic games on marketing strategies and promotional messages
Marketing strategies that work best for football fans
The effect of sports celebrities on marketing and promotions
How effective is branding on sportswear as a marketing strategy?
Evaluate the effectiveness of Adidas advertising in the Olympic Games 2008 in China
The role of marketing and modern challenges in advertising decisions in the sports industry nowadays
Consumer buying behavior with brand loyalty and types of sports buying behavior.
Factors that cause people to buy certain sports products: A case of Nike
Explore the historical overview of the exciting development of Nike in providing athletes with equipment for their sports.
Analyze the interior structure of a sports company and how this affects its marketing strategies
Specific characteristics of companies that have excelled through sports branding and marketing
The impact of the orientation of sports heritage, performance, and style in marketing
Critically analyze the impact of using Chelsea as a brand name in product advertising
The production and replacement of goods and services: A case of sportswear
How sports brands operate effectively and competitively in international markets
Creating the relevant skills for sports advertising and branding
The impact of practical knowledge about innovative techniques of production in sports marketing

Best-Rated Research Papers Topics in Marketing

Evaluate the effectiveness of online shops as compared to the physical ones
How multinational companies compete in the markets by creating an international marketing orientation
Discuss how certain companies gain a competitive advantage in comparison to other companies
Analyze the importance of concentrating on the needs of consumers when composing marketing messages
The essence of feedback from clients in a marketing strategy
How have giant companies remained and strengthened their leading position in the European sports industry?
Discuss the underlying aspects of modern advertising
The effectiveness of poster advertising on bus stations before the launch of a product
Slogans’ role in marketing: A case study of Adidas’ saying: ‘Impossible is nothing.’
Evaluate the effectiveness of commercials with sports personalities: A case of David Beckham
How companies adapt cultural incidents and attention to individualistic attractions in marketing messages
Ways of determining the budget for a marketing campaign
Assess the workability of creating an innovative and creative marketing message
Discuss how companies strike a balance between making profits and effective marketing strategies
Should modern marketing messages be informative or persuasive?
The impact of comparative marketing messages on the behavior of a product in the market
Why an evaluation of the company’s strength and weaknesses is essential in developing its marketing plan
The role of integrated marketing information of an organization on its marketing plans
How to discover management trends in market segments
Why companies need to build units for marketing information that are concerned with trends and developments within the marketplace

Research Topics in Real Estate Marketing

Why finance is a critical consideration in real estate marketing
Reasons for the fluctuating financial system in real estate
The impact of coronavirus and recession on the real estate industry
Is the curriculum on real estate marketing effective in producing talented minds?
The effects of property finance marketing on the modern society
The role of business investors in helping people own homes
Owning a Home and the Effect of Credit Unions
Challenges and benefits of mortgages and loans on the real estate industry
Explain how real estate companies can cope with business financial loans
Give a detailed analysis of potential customers in real estate marketing messages
Discuss the various property financing versions in the USA
Evaluate the importance of studying Geography and finance in real estate marketing
Discuss the slow rate of growth of real estate industries in developing countries
Why have real estate marketing messages been greeted with a cold shoulder?
Discuss the unexploited possibilities and opportunities in rural areas
How to maintain equity and still control debt funding in real estate industries
The role of investors together with institutional traders in managing the real-estate companies
Technologies advances in real estate that are transforming the industry
How the fiscal sector is affecting property market developments
Assess how real estate companies are coping with the changing market demands

Sample Marketing Research Project Ideas

Distinguish between brand loyalty as a behavior and as an attitude in marketing
The importance of rankings concerning the popularity of brands
Discuss marketing strategies that create a higher self-confidence in buying decisions
Analyze the higher level of risk in purchasing decisions
Why some customers are more store loyal than others
The role of global brands in creating a marketing ecosystem
Discuss the history of world commerce and how marketing strategies have evolved over time
How has the internationalization of finance and business affected marketing?
The importance of geographical extension among marketers
Why do customers pay keen attention to the price of products
The role of mass production in determining the marketing strategies
How to balance between demand and supply when creating marketing messages
How to create a suitable image for a brand, product, or service
The impact of global brands communicating in worldwide sports events
A primary investigation of what motivates people to buy certain products over others
How virtual communities help marketers communicate their messages
An exploration of using cinematic media to promote food products
The impact of personal styles and preferences on marketing messages
What effect do personal statements from celebrities have on marketing strategies?
An analysis of sponsorship based on marketing

High-Quality Marketing Thesis Topics

The implications of social media marketing on cost and speed of delivery
An investigation of the relationship between marketing messages and customer emotions
Examine the relationship sources of income and buying behaviors
Research into the causes of the decline of newspaper advertising
Are marketing messages overrated?
The impact of brand ambassadors on user-generated branding programs
Explore the effects of integrating relationship marketing strategies
Effects of increased commercialization
How often should a promotional notice be posted in a day?
Do global warming and its consequences have anything to do with marketing?
How to create an emotional appeal in marketing messages
Analysis of strategic success factors in the internalization of marketing messages
The impact of repetitive advertising upon consumers
International business management strategies that work well for start-ups
The effect of marketing messages on the physically disabled
Evaluate how marketing messages have been used to spread sexual messages
Discuss the legal and ethical implications of marketing
How to craft compelling marketing messages that do not discriminate against race
What causes the relevant authorities to ban particular marketing messages?
The impact of creating controversial sports messages

Motivating Marketing Research Questions

Opportunities and threats to marketing products and services overseas
How long have you been a customer, and what has kept you going back?
How can companies attract their target audience more often?
Factors that necessitate one company to stand out from another
How to improve your product and service delivery
Practical ways of better serving your clients
Discuss how big is your potential market
Will this market segment grow or shrink in the future?
What other products and services out there are similar to the ones we are offering?
Who are our top competitors, and what are they doing differently from us?
What portion of the market share do our competitors own?
What part is available for you to own or take?
What is the educational level of the people you are writing the promotional message to?
What is the household income of your potential market?
What is the impact of the household size on the kind of marketing strategy to compose?
What are the hobbies and interests of your potential clientele?
What are the most significant challenges you are likely to encounter when marketing?
What is your preference when it comes to making purchases?
What determines the shop or boutique where you buy your products?
How will the product fit the needs of the potential clients?

Must-Have Marketing Research Topics For College Students

Latest marketing strategies in the light of the changing mobile customer experience
How country relations impact the marketing communication messages used at the cross-border level
The new way to boost sales through conversational strategies
The impact of marketing conferences and conventions on the practice
Why most companies slash marketing budgets at the expense of profits
The role of marketing automation in reaching out to more clients
The importance of social networking in developing contacts for marketing
Discuss the effectiveness of content marketing for the entertainment industry
The essence of tag lines in creating memorable marketing messages
Why should a company have customer evangelists?
How to incorporate value prepositions in marketing messages
The impact of marketing messages on millennial and Generation X
How companies are using blogs and YouTube to market their products
Discuss the effectiveness of online marketing among the youth
Should nonprofit organizations prepare marketing messages?
The importance of web analytics in determining the performance of a marketing message
Do companies follow procedure when it comes to permission email marketing?
Explore the various challenges of email campaigns
Discuss the effectiveness of word-of-mouth marketing strategy
Why the voice of the consumer is necessary for a marketing campaign

Hot Topics in Marketing

Analyze the developments made in B2B marketing
Discuss the qualities of a top-notch advertisement copy
What is the importance of benchmarking in business marketing?
The role of brand management in keeping it afloat
Discuss the effectiveness of corporate blogging
Evaluate marketing strategies that consider customer engagement
How to retain customer through marketing campaigns
How to market products amid economic crisis
The impact of 5G on high-tech marketing
How does hiring outside resources affect marketing?
The essence of keywords in online marketing
The rise of personal branding on Instagram and YouTube
How to collaborate marketing operations in different localities
Analyzing the consumer buying behavior of apple laptops
The impact of family orientation on the consumer behavior
Features that clients look for when purchasing online products
Why companies should understand customer perceptions of their products
Discuss the relationship between corporate social responsibility and sales
Evaluate the acceptance of direct marketing from people
The impact of click baits on marketing strategies: Are they ethical?

Marketing Class Project Ideas

The impact of sentiments from brand ambassadors on the performance of products
Consider the behavior of consumer purchases online and offline
What makes a person refer his/her to a particular product?
Why products go viral
The emotional value of marketing messages
Significance of a cashless society
Augmented reality and marketing
Understanding car buyers
How humor affects advertising
Triggers to impulsive buying behavior
Customer satisfaction among young adults
Male and female marketing techniques
Impact of customer perceptions
Political marketing in the USA
Brand management
Market targeting
Market forecasting
Purchasing management
Product positioning
Nonprofit marketing

Digital Marketing Research Topics

Social media marketing
Telemarketing
Smartphones and relationship marketing
Pitfalls of e-marketing
Marketing timing across social media platforms
Digital market segments
Customer privacy
Confidentiality
Black Fridays
Snapchat marketing
Virtual reality technology

We hope that the over 200 marketing topics were able to meet your needs. If not, we offer affordable thesis help online for college students.

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71+ Research Paper Topics & Ideas for Marketing Students

As a marketing student, you probably have access to a plethora of resources such as your college library and of course, the internet, to come up with great research paper topics.

However, the thought of writing your research paper can be daunting, especially if you’re still brainstorming and don’t know what to write about.

Just like any other piece of writing, start by keeping your audience in mind. Then, make a list of research paper topics that are more relevant to your interests, or a new under-developed field (for example; augmented reality, or people sentiments towards Artificial Intelligence), or a unique research topic that intrigues your audience.

But if you’re still struggling to pin down one out of the many research paper topics for your program, we’ll suggest a number of them for you to either choose from; or for you to take inspiration from and come up with your own.

Table of Contents

How to Choose the Best Research Paper Topics

Before we dive into the details, you’ll have to familiarize yourself with the basics. For starters, pick up a pen and paper and brainstorm different topics that you’d like to write about.

While personal interest is definitely important, we also suggest you opt for a topic that will intrigue your readers. Here are a couple of factors you ought to keep in mind while selecting a topic:

Keeping your personal interest in mind

You probably won’t be able to write a stellar research paper if you’re not interested in the topic. Sit down with your peers and advisors to discuss possible ideas. It will be easier for you to discuss different themes once you’ve written down all your ideas in one place. If you’ve decided on a specific keyword for instance “consumer behaviour”, you can look for similar research papers on the internet.

A research paper isn’t a descriptive essay which you can drag aimlessly. Your research paper needs to be based on factual data and that’s only possible if you’ve conducted thorough research. While jotting down points for your first draft, ensure your statements are supported with references or examples citing credible academicals and research work.

Don’t leave it till the last day

A lot of students tend to undermine the writing process and leave for the last few days. Bear in mind that you can’t possibly write your entire research paper overnight. In order to succeed, you’ll have to devote sufficient amount of time to research.

Also, be prepared to schedule meetings with your advisor on a regular basis as you’re bound to require help along the way. At this point, make sure you only rely on credible sources that will support your dissertation.

Examples & List of Research Paper Topics

If you’re still unable to decide a topic of your interest, here is a list of 70 unique marketing research topics that you can use as marketing project topics for your MBA, or any other marketing course:

How do organizations use CSR ( corporate social responsibility ) to reinforce brand equity?
What manipulation tactics do brands use to get more customers?
How can brand image be communicated via social media marketing?
How can social media impact the buying choices of shoppers?
Are consumers equipped to shield themselves from direct marketing strategies?
Determine and analyze consumer buying behavior for [product name]
How does advertising impact consumer behaviour?
How does family orientation impact marketing communications?
What characteristics do buyers look for when purchasing a product online?
How does global marketing incorporate standardization?
What attributes do consumers look for when comparing products online?
How do financial institutions differentiate their goods and services on the basis of social class?
Is direct marketing really the most effective form of marketing?
What internet marketing trends can be expected for the future?
How to marketing strategies differ across different cultures?
Can brand advertising impact political campaigns?
How do brands exploit impulsive buying?
How does loyalty cards encourage sales and boost customer loyalty?
Can well-marketed brands get away with selling substandard quality products?
How is globalization having on impact on consumer behaviour?
Impact of brand image on customer loyalty
Brand attributes that lead to an increase in customer loyalty
Successful marketing approaches that helped break through strong market monopoly
Impact of cause marketing on brand affinity with young mothers
Effect of consumer promotions and discount offerings on brand equity
The outcomes of advertising in a recession
Influence on Social Media advertising on consumer behaviour
Effect of TV advertising on top of mind awareness
Understanding customer perceptions around event sponsorships
Does corporate social responsibility translate into sales?
Canadians perspective on being targeted with mobile ads based on their browser history
Is direct marketing welcomed by people?
Are customers able to differentiate between various mortgage offering by competing banks?
Does social media influence buying behaviour
Do people like being click baited into sponsored posts?
Understanding the impact of celebrity endorsements on ROI for CPG brands
Women’s sentiments around comparison advertising
How effective is comparison advertising to build brand equity?
Do consumers prefer purchasing routine grocery products online?
Is earned media perceived to be as important as it appears to be?
What makes people want to share content to their friends?
Understanding why content goes viral
Marketing challenges around the evolving family structures
Are we losing the emotional value and significance of money being in a cashless society?
Is centralized global marketing a good idea for brand health in local markets?
How is augmented reality going to enhance marketing experiences?
How will artificial intelligence support in making better marketing decisions?
Is immersion marketing through virtual reality technology going to be accepted?
What does the luxury auto buyer look for in a car?
How to instill a desire to purchase for customers in the luxury category
Harmful effects of advertising to kids
Impact of in-store branding on brand salience
Effect marketing strategies for restaurant businesses
Habit formation and ways to integrate new products in consumer lifestyles
Is display advertising going to die?
Can Snapchat help small business grow?
How do customers perceive the brand who advertise on Instagram?
The impact of humour in advertising
Do customers pay attention to nutrition labels?
What triggers impulse buying behaviour
Essentials to sky rocket a new brand to heights of awareness
The factors that lead to customer satisfaction in young adults
Elements that help build an emotional connection with your audience
How do males and females differ in their buying behaviour of mobile phones
Does language targeting help in ethnic advertising?
Customer Perceptions: Are well known brands good in quality?
Is radio still an effective method of advertising?
Rural vs Urban marketing challenges to be mindful of
Impact of internal branding on employee retention and turnover
An in-depth analysis of political marketing in Canada

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Research Topics & Ideas: Marketing

50+ Marketing Research Topic Ideas To Fast-Track Your Project

Marketing and advertising-based research topics

Finding and choosing a strong research topic is the critical first step when it comes to crafting a high-quality dissertation, thesis or research project. If you’ve landed on this post, chances are you’re looking for a marketing-related research topic , but aren’t sure where to start. If so, you’ve come to the right place.

Here, we’ll explore a variety of marketing-related research ideas and topic thought-starters, covering both traditional marketing (offline media) and digital marketing (including social media marketing, content marketing and the like). We’ll also look at actual dissertations and theses from marketing students to give you a view of what a well-defined research topic looks like.

NB – This is just the start…

The topic ideation and evaluation process has multiple steps . In this post, we’ll kickstart the process by sharing some research topic ideas within the marketing domain. This is the starting point, but to develop a well-defined research topic, you’ll need to identify a clear and convincing research gap , along with a well-justified plan of action to fill that gap.

If you’re new to the oftentimes perplexing world of research, or if this is your first time undertaking a formal academic research project, be sure to check out our free dissertation mini-course. In it, we cover the process of writing a dissertation or thesis from start to end. Be sure to also sign up for our free webinar that explores how to find a high-quality research topic.

Overview: Marketing-Related Topics

How to find a research topic (video)
Traditional (offline) marketing topics/ideas
Digital (online) marketing topics/ideas
Examples of actual dissertation topics
Free Webinar : Topic Ideation 101
Where to get extra help

How To Find A Research Topic

Before we look at specific research ideas and topics, it’s useful to first understand what the topic ideation process entails and how to go about finding and refining viable topic ideas. In the video below, we cover exactly that. So, if you’re a first-time researcher, be sure to watch this tutorial before jumping into the collection of marketing research topics we present below.

Now that you’ve got a big-picture view of the topic ideation process, we can dive into a few research ideas to get your creative juices flowing. Please note that these research topic ideas are intentionally broad and generic, so you will need to refine them a fair deal using the techniques we discussed in the video above.

To make life a little easier for you, we’ve grouped the topic ideas based on two main categories – traditional marketing and digital / online marketing . For the latter, we’ve divided it up into a few subcategories, including social media marketing, content marketing and search marketing. That said, there is naturally some overlap between topics, so keep this in mind.

Research Ideas: Traditional Marketing

The perceived effectiveness of different types of direct mail campaigns (e.g., postcards, catalogues, brochures) among small business owners in New York
The perception and use of traditional marketing in creating and nurturing customer loyalty and retention among UK Financial Firms.
The impact of demographic targeting on traditional marketing performance among green businesses
The perception of different types of sales promotion (e.g., discounts, coupons, contests) among GenZ consumers
The continued use of celebrity endorsements in traditional marketing campaigns, post-2020.
Exploring factors related to outdoor advertising recall in India
Measuring the ROI of traditional marketing efforts: a review of current methods
Comparing the effectiveness of different traditional media channels (e.g., television, radio, print) in driving engagement and conversions among established brands
The use of public relations in traditional marketing campaigns among large insurance companies
The role of event marketing in building brand awareness and engagement: perceptions among marketing professionals in the UK

Free Webinar: How To Find A Dissertation Research Topic

Research Ideas: Digital/Online Marketing

Social media marketing

The use of artificial intelligence in social media marketing among online fashion companies in Sweden
The impact of social media on public relations and media relations: a Case Study of Nandos
The role of Twitter in crisis communication and reputation management: a discourse analysis
The impact of social media influencer presence on brand loyalty and customer retention among Gen X.
The use of social media for market research and consumer insights among SMEs in Kenya
The impact of social media on consumer buying behaviour of fast food in Italy
The challenges and opportunities of social media in global and multicultural marketing: perceptions of marketing departments in large corporations
The relationship between social media engagement and website traffic: an analysis of fitness brands
The effectiveness of influencer marketing on social media platforms for household cleaning products in the UK
The perceptions and understanding of paid vs organic social media advertising among Gen Z consumers in San Francisco

Content marketing

The use and understanding of micro-moments in creating personalized content experiences among content creators in the USA
Comparing the effectiveness of methods of personalization of content marketing: an evaluation of best practice
The experiences and use of SEO in content marketing strategy among small online businesses
The use of social media influencers in content marketing campaigns: a Case Study of Hello Fresh
Comparing different content distribution channels for different types of content: perceptions of best practices among content marketing experts
The use of user-generated content in building brand trust and engagement among green companies in the UK
Measuring the ROI of content marketing efforts among luxury brands
The perception and use of Chat GPT in content creation among small online businesses
The perceptions of interactive and immersive content formats (e.g., virtual reality, augmented reality) in marketing among consumers: an experimental study
Comparing image and text-based content formats in driving engagement and conversions on social media: a multi-case study of NGOs

Search engine marketing

The effectiveness of different ad formats (e.g., text ads, shopping ads, video ads) in Search Engine Marketing for tourist destinations
The impact of search engine algorithm updates on Search Engine Marketing performance – who are the winners and losers?
The perception and use of AI and machine learning in Search Engine Marketing strategy and bidding optimization within a UK marketing agency
The use of voice search and its impact on Search Engine Marketing among food retailers in Switzerland
The role of local SEO in driving brick-and-mortar sales: a case study of a local fashion outlet in France
The impact of mobile optimization on Search Engine Marketing performance and conversion rates in Nigeria
Comparing analytical tools for measuring ROI of Search Engine Marketing campaigns
The effectiveness of different types of keywords and search queries in driving traffic towards restaurants in Italy
The use of remarketing and retargeting in search engine marketing campaigns among marketers
The understanding and use of schema markup and structured data in improving Search engine marketing performance among Start-Ups

Research Topic Kickstarter - Need Help Finding A Research Topic?

Email marketing

The perception and use of AI and machine learning in email marketing among NGOs: a focus on personalized content and dynamic segmentation
The effectiveness of email subject line strategies in driving open and click-through rates: an experimental study
Comparing A/B testing and multivariate testing in improving email marketing performance: a case study
The use of personalization on email marketing performance among craft bloggers
The impact of automated email marketing among local online retailers on customer loyalty and retention
The use of automation and triggered emails in increasing engagement and conversion rates for online courses
The perception and understanding of GDPR and other data privacy regulations on email marketing among SMEs
The role of mobile optimization in email marketing targeting Gen Z consumers
The challenges of measuring the ROI of email marketing campaigns: perceptions of SMEs
The effectiveness of different email formats (e.g., text-based, HTML, interactive) in driving engagement: A/B testing for a small online retailer

Marketing-Related Dissertations & Theses

While the ideas we’ve presented above are a decent starting point for finding marketing-related research topic, they are fairly generic and non-specific. So, it helps to look at actual dissertations and theses to see how this all comes together.

Below, we’ve included a selection of research projects from various marketing-related degree programs to help refine your thinking. These are actual dissertations and theses, written as part of Master’s and PhD-level programs, so they can provide some useful insight as to what a research topic looks like in practice.

The Influences of Brand Personality, Culture, and Social Media on Iconic Brand Preferences (Whelan, 2021)
Customer Success and the Transformation of Customer Relationships (Raines, 2022)
The Effects of Online Incentivized Reviews on Organic Review Ratings (Jeong, 2020)
Are You For Real? The Consumption-Driven Self-Authentication Process And Its Effects On Perceived Brand Authenticity (Kuchmaner, 2020)
You Are What You Eat: How Food Texture And Packaging Influence Consumer Well-Being (Ning, 2020)
Social Dialogic Listening: Connecting Marketing Activity To Strategy (Collins, 2020)
Millennials’ Attitudes Towards Influencer Marketing And Purchase Intentions (Yu, 2019)
Cannibalization between Two Mercedes-Benz Models and Consumer Behavior (Ma, 2020)
Selling and Buying Aspects of Used Products That Are Brand Anthropomorphized (Kim, 2019)
Global Identity: Conceptualization, Measurement, And Implications For Marketing Strategy (Yoruk, 2022)
The Intersection of Organizational Frontline Marketing and a High-Tech World (Krotz, 2021)
The Unexplored Impacts of Communication Elements in Marketing (Trinh, 2022)
Founder Social Identity As A Predictor Of Customer And Competitor Orientation In Small And Medium-Sized Enterprises (Rutherford, 2021)

Looking at these titles, you can probably pick up that the research topics here are far more specific and narrowly-focused , compared to the generic ones presented earlier. This is an important thing to keep in mind as you develop your own research topic. That is to say, to create a top-notch research topic, you must be precise and target a specific context with specific variables of interest . In other words, you need to identify a clear, well-justified research gap.

Fast-Track Your Research Topic

If you’re still feeling a bit unsure about how to find a research topic for your marketing dissertation or thesis, check out our 1-on-1 private coaching services below.

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Best Marketing Research Paper Topics

Social media marketing topics, sports marketing topics, international marketing topics, content marketing topics, controversial marketing topics, digital marketing topics, marketing topics for presentation, marketing plan topics, trending marketing topics, interesting marketing dissertation topics, marketing topics ideas for essay.

Choosing marketing topics for your research may put you in a somewhat confusing situation. Although they are difficult to find, they needn’t be! Hence, this article focuses on hot marketing topics to write about. With our list of hot topics in marketing, you’ll not doubt as to where to focus and what topics to choose.

From marketing paper topics to marketing blog topics, we have got you covered! Here are 120 marketing topics just for you!

Are you into any kind of marketing research, or do you need some marketing essay topics for a college assignment? Then relax! We refuse to leave you out in the dark. With our marketing topics for research, you’ll be on top of your game. No bluffing – these marketing topics for research paper spans all forms of education. What do I mean? These marketing topics cover some marketing thesis topics, marketing dissertation topics, and marketing research topics for college students! Also, you can easily get qualified marketing thesis help from our experts. Are you ready for the list of marketing research topics? Let’s delve right in!

Evaluation of the best distribution strategies for new companies.
Mistakes to avoid when choosing marketing distribution channels.
The influence and opportunities of online shopping in China.
How social media impact the German Christmas market.
How consumer purchase decision influences e-marketing.
How Internet Marketing Affects Pharmaceutical Marketing And Ethics.
Gender And Its Effect On Buying Decision.
Factors That Influence Impulsive Buying And How Brands Exploit Them
How the Brand Extension Affects Brand Personality.
Black Friday Sales: How Companies Use And Benefit From These Sales.
Direct Marketing Strategies: Are Consumers Immune To Its Effect?

Social media marketing is no longer a new marketing concept. Many companies now use diverse social media platforms for marketing their brands and influencing people into getting hooked on their products or services. Here are some social media marketing topics that many companies will find interesting.

Social media and the survival of a business.
The best social media to use for baby products.
How to apply marketing mix on Facebook.
Facebook vs. Instagram, which is the best marketing platform?
Can Facebook help your business to grow?
How To Pick The Right Social Media Platforms For Your Business.
Effective Communication Of Brand Image Via Social Media Marketing.
Snapchat: Can This Platform Help Small Businesses Grow?
Instagram: How Customers Perceive Brands Who Advertise On This Platform.
What Makes People Want To Share Content With Their Friends?
How Does Social Media Advertising Impact Consumer Behavior?

Sports marketing is a trendy type of marketing. Here are some sports marketing research topics you should consider.

A Critical Analysis Of The Effect Of Traditional Advertising On Ticket Purchases.
A Study Of How Football Teams Use Social Media Platforms (Twitter) To Gain The Loyalty Of Their Fans.
Olympics: A Comparative Study Of The Trends In The Market Of The Host Country, And Growth Ratio.
Women In Sports: The Effect Of Female Athletes On The Brand Loyalty Of Sports Goods Consumers?
A Study On How Small And Medium Enterprises (SMEs) Can Support Sports Marketing.
The trending opportunities in sports marketing and how to make use of them.
The best way you can use to make use of wearable markets
Should seniors be permitted to participate in sports games?
How can intelligent sports chat boards help sports teams to strengthen their loyalty?
Should more women and children get into sports?

Marketing is one of the strings that hold the modern world together. Here are some international marketing topics that will dig deeper into global marketing and interest most readers.

Comparative Analysis Of International And Local Brands
How Companies Create Brand Awareness Via International Event Marketing.
How Manufacturers Can Market Their Products Internationally.
A Critical Acritical Of The Steps To Magnificent Multilingual Marketing Campaign.
A Study On How Businesses Can Be Successful At Localization.
How does globalization impact consumer behavior?
International brands vs. local brands, which one has an advantage?
How to create brand awareness through global event marketing.
Ways you can use to market your products on an international level.
How to utilize global event marketing when creating brand awareness.

Although most brands use content marketing, many are not good at it because it makes your business vulnerable. Marketers put their thoughts and ideas on the line hoping to see a good response. Here are some content marketing topics to help you study brands that got their content marketing right!

Why Coca-Cola’s “Share A Coke” Campaign Was A Huge Success.
A Study Of The Make-a-wish Batkid Campaign.
The Idea Behind Hootsuite’s Game Of Social Thrones Video.
How Velcro Made The Boring Fascinating.
How To Companies Like Okay Use Influence To Spread Powerful Messages.
Tips when creating content on Pinterest.
Guide on how to create content that your audience will want to share.
Five biggest graphic design mistakes that companies make when they are marketing their pieces.
Ways you can use to generate more leads and close sales using content marketing.
10 steps to create a compelling marketing campaign.

Controversial marketing puts brands in the spotlight. These ads do pay off! Here are some controversial marketing topics for brands that made famous controversial marketing ads.

A Study On How Nike’s “Believe In Something” Ad Increased Their Stocks Prices.
Why Burger King’s “Whopper Neutrality” Got Millions Of Views.
Why Weight Watchers’ Partnership With DJ Khaled Increased Their Success.
Why Gillette’s “We Believe: The Best Men Can Be” Was A Controversial Ad.
How The Timing Of The Anheuser-Busch’s “Born The Hard Way” Ad Made It Controversial.
The truth about Google giving preferential treatment to big brands.
Is it true that social media affects SEO rankings?
TV ads and YouTube videos: which ones are more engaging?
Is the building of the email list an effective way to sell?
Will immersion technology through VR technology be accepted?

Digital marketing is rapidly growing, influencing millions of people across the world. Here are five digital marketing topics and digital marketing blog topics you should consider.

Search Engine Marketing: Critical Analysis Of Visual Keyword Tools.
Traditional Marketing Versus Digital Marketing: An Analytical Comparison.
ROI For Various Digital Marketing Strategies
Targeted Marketing: Facebook Analytics.
Coupon Code: Customer Preferences On These Promotional Activities.
What are the differences between paid search engines and organic search?
Tips that you can use to help you grow your paid ROAS.
Top 10 reasons you should follow your competitors on social media.
What are the dos and don’ts when you are using social media marketing?
Top SEO tactics that you should avoid.

Need to give a presentation on marketing? These five marketing presentation topics will enthrall your listeners!

How To Use The Blue Ocean Strategy
Fundamentals Of Marketing Management.
Digital And Social Media Marketing.
How To Effectively Manage Customer Service.
Essential Creative Thinking Skills All Marketing Managers Should Have.
What does in-house SEO entail?
What is the path to gaining and building your customers’ trust?
Which is better, brand awareness or ROI?
How to effectively personalize client’s communication
What are the best SEO strategies that increase site traffic?

Starting a business without a marketing plan could be suicidal. These marketing plan topics will help you preach the importance and place of marketing plans in the business world.

Why a Marketing Plan is a Crucial Aspect When Launching Your Business or Product.
Why you should have a strong marketing plan before launching your business.
How to build a tactical marketing plan
Marketing Strategy versus marketing plan: The differences.
Why do businesses lack proper marketing plans?
Ways you can use to build a tactical marketing plan
Is there a difference between a marketing plan and a marketing strategy?
What are the vital parts when you are writing a marketing plan?
What part does a marketing plan play in the success of a business or product launch?

Trends! Trends! Trends! Here are some trending marketing topics that almost everyone will find interesting!

The Era of Fake News: Why and How Marketing leaders should protect their brands.
How to Improve Your Martech Stack Effectiveness.
Why you should redesign your Websites to do what customers want.
Why we should pay attention to artificial intelligence.
What are the marketing strategies that airline companies in the US employ?
Why should you do a competitor analysis when creating a marketing strategy for your brand?
How do clients perceive businesses that use Facebook to market their business?
Is it possible for a business to grow simply by using Facebook marketing?
How to handle online marketing and deal with internet security.

Though there are several marketing strategies, they differ in the way that marketers employ them. If you are looking for interesting marketing strategies that you will use to impress your lecturer, here is a list of options to use.

What is the marketing strategy that is employed by the fashion industry?
Does gender have any impact on the family purchase decision?
Analyze how Apple was successful in global marketing.
Ways that companies differentiate their services based on social class.
Political campaign and brand marketing.
Is there a harmful impact of advertising on children?
What are the best marketing strategies for hotel businesses?
How do companies use smartphones to tap into the thinking of their clients?
Uber and Netflix: Compare the new market entry strategies used by these two companies.

Choosing a marketing topic idea for an essay can be overwhelming. However, to help you out, here are some ideas you can use to impress your lecturer.

What is the most effective form of marketing?
What form of marketing trends do you expect in the future?
What attributes can brands have that will help to increase brand loyalty?
Ways to rebuild trust in influencer marketing.
What causes a lack of personal branding, brand image, and professional reputation?
Is it possible for businesses to survive without marketing?
Top ten frustrating problems that are caused by inbound marketing.
A look at seven video content myths you must discard.
20 social media campaign ideas for big brands.
Five effective ways you can use to increase traffic to your website.

So here we are! 120 marketing topics! Make your pick of the marketing topics you find workable or check out our business topics . Good luck with your work!

Dissertation Topics in Marketing Actual in 2024

Table of contents

1 How to Choose the Right Topic for Your Marketing Dissertation
2 Branding Dissertation Topics
3 Digital Marketing Dissertation Topics
4 MBA Marketing Dissertation Topics
5 Interesting Marketing Dissertation Topics
6 Social Media Marketing Dissertation Topics
7 Relationship Marketing Dissertation Topics
8 Fashion Marketing Dissertation Topics
9 Sports Marketing Dissertation Topics
10 Ethics in Marketing Dissertation Topics
11 Consumer Behaviour Dissertation Topics

We’ve compiled a list of about 100 of the best international marketing dissertation topics. Use these examples comfortably and create your idea.

How to Choose the Right Topic for Your Marketing Dissertation

To choose the right topic for your dissertation , you have to pick something actual and relevant to the field. Moreover, your choice must be interesting for reading. But not something filled with many scientific terms.

The idea must be based on a case that other people have already researched. That will give you enough credible sources to use for your work.

When writing your dissertation , remember that it revolves around data. Thus, using credible academic references with correct information is best.

While doing that, a good thing to remember is to look for ideas with gaps that have great potential. They will allow you to create a good piece that will be interesting to read. But given how hard these are to notice, you should get dissertation assistance . You can get help from our team of professionals or ask your professor for suggestions.

Branding Dissertation Topics

Branding is a term that comes from the business world, and you will often see it in the field. The word refers to many processes that give meaning to various organizations, businesses, services, and goods.

In that sense, branding can be a way for the company to promote its products and achieve an edge over competitors by building its brand. It can be a promise to the customers or the appeal of a good or service.

Brand value, and how the consumers perceive it. Case of Pepsi versus Coca-Cola.
The company branding and its effect on business productivity.
What is the significance of social media marketing for brand development?
Is there cultural meaning in brands, and why?
Branding and its nature. Comprehensive evolution study.
The relations between the brand, customers, and their emotions.
Why is brand management essential for achieving profitability?
Branding and the importance of having a top product that attracts customers.
How can the use of digital methods increase brand standing?
Smartphone apps, and how businesses can use them to improve their brand equity.

Digital Marketing Dissertation Topics

Without a doubt, this is the future of commerce in the current age. That is due to the significant increase in online shopping. With the growth of online sales and new e-commerce, experts must develop unique strategies to boost their sales.

Because of that, we have prepared a few ideas about digital marketing thesis topics for you:

Modern customers and how social media applications can affect their behavior.
Marketing and landing pages, and why they are so important to have.
Google and Amazon ads and how they are a necessity for online commerce.
Digitalized platforms and the adoption of automated service interaction. How they affect clients and companies.
What exactly is the role of the Internet? How does it influence customers’ behavior?
Smart devices and their effects on boosting company sales.
Is it essential to analyze the consumer’s psychology in marketing strategies?
How have stars and influencers affected online sales and strategies?
Digital marketing. Is it better for the customer to interact with a machine or an employee?
Email strategies. Are they outdated, and what are the most common mistakes of this strategy?

MBA Marketing Dissertation Topics

Having a Master’s can be essential as it opens a new path for you and allows you to learn more. In that sense, it also shows you know about marketing in general. So, picking the right dissertation topic is crucial because you have to prove your knowledge.

Digital and mobile marketing. What are their strengths and weaknesses?
Note the difference between offline and online market goods and how clients respond to them.
Management and its response to boycotts. What is the proper reaction?
What are the customer’s reactions during periods of recession and crisis?
Customer profile gender, age, and ethnicity. How do they affect online purchases?
What is the importance of a successful branding strategy, and how does it attract loyal customers?
How does color relate to brands and affect sales in the clothing industry?
Strategies about charity. Why are they important, and how do people regard them?
Best sales strategies that make consumers buy food online.
E-commerce, and how a loyalty program encourages the customers to spend more.

Interesting Marketing Dissertation Topics

No matter what you are writing about, you must pick an interesting topic. Then you will have an easy time researching and writing.

Marketing is a field connected to a lot of data, and that can make writing your Master’s dissertation hard. Thus, striving to pick a compelling case to write about will help you immensely.

Should we combine offline with online techniques to increase sales in the digital business model?
Politics and their effects on marketing strategies.
What are the best and worst parts of SMS marketing? Is it an actual concept?
The concept of standardization in the field and how it affects the clients.
How does brand value affect the customer’s decision?
How do retention and innovation go hand in hand? What are the effects?
Family packs and oriented online commerce strategies.
Online trends and their impact on marketing techniques. How have they changed during the past ten years?
The power of customization in e-commerce and how it affects sales.
Market segmentation and its effects on sales channels. Is it a good or bad strategy?

Social Media Marketing Dissertation Topics

In the current commerce world, many, if not most, marketing campaigns and deals take place online. With that, the importance of social media and other widespread online platforms increases. So, social media marketing strategies are a must for the success of any thriving business.

Are Google, Amazon, and Facebook ads convenient for digital trade?
Effects of social media and the impact they have on customers.
Marketing, E-commerce, and the importance of proper SEO. Effects and aftermaths.
Is it good for huge corporations to use social media and focus on younger customer groups?
How can products and online services affect customer loyalty to the brand?
Are influencers and famous actors a good strategy to increase your audience?
Social media and its significance in modern marketing promotion campaigns.
How can online content marketing build a larger presence and loyal customers?
Are social media suitable for branding or just boosting a company’s sales?
Should a company build online value through transparent customer reviews? Best ways to do it.

Relationship Marketing Dissertation Topics

Customer association is crucial for the success and good sales of every business. Thus, customer relationships are often vital to a good marketing approach. That is because such techniques rely on how well you know your customers and what you want to focus on when approaching them.

How has customer retention changed due to the Covid-19 pandemic, and how does that affect marketing strategies?
Modern consumer behavior. Is it reasonable to push clients to change their customer style or not?
How can the decision-making process affect cultural or ethical influences?
Big corporations and their strategies. Why do customers stay loyal and abide by global marketing rules?
Why is it important for a company to learn more about its client’s psychoanalytical model?
Differences between the classes and racial discrimination when targeting different ethnicities.
E-commerce and shopping application. How can customers achieve satisfaction through verbal communication?
What is the risk when dealing with unhappy customers and boycotts?
When is it reasonable to change prices, and how do clients see these changes?
Customization: The best way to personalize your company’s product to suit your customers.

Marketing dissertation topics can include areas such as pricing strategy, brand loyalty, customer satisfaction, etc. Writing a dissertation on a marketing topic can be a difficult task. That is why services such as custom dissertation writing services are available to alleviate this stress and make the process easier.

Fashion Marketing Dissertation Topics

Fashion marketing aims to resolve or create promotion issues connected to a clothing brand. Many of the strategies in the field include publications on specialized blogs. They can also have websites, Google Ads, and campaigns with influencers.

Below, we have prepared a few exciting topics from that field. Please take a look at them and gain inspiration about your dissertation topic:

Are fashion marketing strategies mainly aimed at women, and why?
Social media applications and their influence over fashion commerce strategies.
Fashion marketing techniques and logistics. The importance of proper planning.
What are the best ways to identify your clients in fashion marketing?
Best ways to create the ultimate customer experience in fashion.
Should fashion strategies spin around famous influencers or not?
Can sales be predicted effectively in fashion marketing, and how?
Best ways to attract younger customers. Goal-oriented campaigns and their benefits.
How can data suggest the best decisions in fashion promotion, and why?
The importance of researching and properly planning product prices.

Sports Marketing Dissertation Topics

In the modern world, sports are present in everyone’s life. So naturally, sports-related advertising significantly impacts a company’s brand sales and income.

Given how important that is, we have prepared a few of the best marketing-related dissertation topics in the field. Use them to gain inspiration and choose a suitable case.

Is it a good idea to use famous sports stars in promotion strategies?
World Cup 2022 and its importance for great marketing campaigns.
How can Esports be a suitable advertising platform? Best practices in the field.
Are behind-the-scenes images a good move in promotion strategies or not?
Advertising and betting platforms. Correlations and how these companies advertise on sports media.
How can bets influence sports marketing, and how are they connected?
Best advertising strategies. Teasers and previews before the start of a competition.
Women in sports and how they advance sports marketing.
What is the role of artificial intelligence, and can it change the shape of marketing in sports fields?
Ticket purchases. Why is it one of the best promotion revenue streams?

Ethics in Marketing Dissertation Topics

Marketing ethics are concerned with various business practices and company responsibilities. They are usually influenced by the clients’ behavior or change in attitude.

Nowadays, these are common, thanks to the influence of social media platforms. Below you can see a few suggestions for such topics.

What is the impact of goods labels on the clients’ purchase behavior?
Exploring the depths of Amazonia jungles. Is it green or greenwashing?
How do corporate behavior and ethics influence customer sales? Investigation.
Why does labeling matter, and what are its effects? Vegan versus the cruelty-free label.
How have spam rules and laws improved online ethics for consumers?
Pharmaceutical representatives and their gifts. Business ethics and morality investigation.
Gender difference and its impact on corporate social responsibility perceptions. What is the corporate marketing outcome?
The effects of the code of conduct of some stores. How does it affect customers?
Ethics, marketing, and the relationship between CSR. Are they a priority to the stakeholders or the common good?
How WizzAir online fare pricing influenced the customer demand trends. Marketing pricing strategies.

Consumer Behaviour Dissertation Topics

Consumer behavior in marketing often refers to the customer’s needs. How they meet them with the purchase of goods, and how they use them. The same also refers to various services and even expands to clients disposing of goods.

An effective marketing strategy knows the ropes around consumer behavior. So, before starting a campaign targeted at a specific group, you must research. Here are some topics examples:

In what ways does a company determine consumer behavior and maximize the benefit from it?
Modern digital tools. The practice of finding consumer behavior and its benefits for social marketing strategies.
Client behavior study. Why do women purchase more fashion goods than men?
What are the aftereffects of neglecting your target group’s consumer behavior?
Consumer behavior. How can the use of indecent language influence the young population to buy more?
Why have goods like masks and disinfectants increased in popularity during and after the pandemic?
Client’s behavior and why it is difficult to market goods in today’s busy world.
Innovation is a way of retaining a brand’s value even after a recession.
Product outreach and the consumer’s behavior towards it.
Beauty product sales and male clients. Consumers behavior investigation.

Suppose you have read everything. Now you know more about the different types of marketing dissertations. You saw great examples of marketing topics related to the field and now can easily use them to gain motivation for your work.

Selecting a compelling topic for a marketing dissertation can be overwhelming. However, with the help of the PapersOwl writing service , you can easily identify a focused dissertation topic that aligns with your research interests. Their team of experts will guide you in choosing the most relevant and interesting topics that will help you make an impact in your field of study. With their support, you can be sure to produce an exceptional marketing dissertation that stands out from the rest.

Remember, inspiration is crucial, as marketing students’ thesis topics revolve around it. So get your motivation, select the suitable case that interests you, and form your thesis.

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100 best marketing research topics for all.

Because of the many aspects of marketing, choosing marketing topics to write about may put one in a dicey situation. This article provides some hot topics in marketing that will help you select an area of focus and select relevant topics from that niche. From marketing research topics for college students to social issues in marketing, we have got you covered! So sit down and relax as we take you through the list of marketing research topics our professional writers prepared just for you!

Marketing Thesis Topics

Are you in need of well-thought-out marketing thesis topics and marketing dissertation topics? Then you’re in the right place! This list of marketing paper topics presented will give you a distinct thesis/dissertation.

Analysis and determination of consumer buying behavior for Coca-Cola
A study on famous well-marketed brands that got away with selling substandard quality products
A study showing the impact of advertising on consumer behavior
Brand advertising and political campaigns: a possible interwoven impact?
A review of the outcomes of advertising in a recession
Exhaustive research on how brands exploit impulsive buying
A study of how celebrity endorsements on ROI affect CPG brands
A survey of the impact of augmented reality on marketing experiences
Critical research on how AI will help make better marketing decisions
A study of the perspective and reception of Americans to targeted ads based on their browser history

Current Marketing Issues

There are numerous marketing issues around the world today. These global marketing issues threaten the survival of many businesses and the economy at large. Here is a list of current marketing issues!

A decline in organic reach on social media platforms
Difficulty in building a well-recognized brand name
Getting readers to see content
Understanding marketing results
Marketing budgets included by BREXIT
Optimizing business for voice search
Bridging the technology gap
Ensuring compliance with GDPR
Overdependence of potential customers on amazon
The effect of COVID-19 on the global economy

Marketing Research Topics

Getting marketing topics for research has been made considerably more comfortable with this list of marketing research paper topics. Ready to explore the marketing research topics we have, let’s delve right in!

Exploring how organizations use corporate social responsibility (CSR) to reinforce brand equity
The effect of social media on buying choices
Online purchasing: a study of the product characteristics buyers look for
An exploration of the differences in marketing strategies across cultures
Manipulation tactics: how brands can get more customers
A study of how customer loyalty is affected by brand image
Analyzing how TV advertising affects the top of mind awareness
Do people appreciate being click baited into sponsored posts?
A study on how to make customers purchase goods and services in the luxury category

Digital Marketing Blog Topics

Digital marketing remains a very important aspect of marketing in the world today. Here are some very juicy digital marketing topics you can write a great blog on!

10 insightful differences between paid search and organic search
Tips for promoting content on Pinterest
SEO tactics to avoid like the plague
How to increase your followers on social media
Best tips to help you grow your paid social ROAS
Why should you follow your competitors on social media?
Dos and don’ts of social media marketing
How to create content your audience will be eager to share

Marketing Essay Topics

What is the most effective form of marketing?
Internet marketing trends to expect in the future
What important brand attributes lead to an increase in customer loyalty?
A look into marketing approaches that broke through strong market monopoly
The impact of social media on consumer buying behavior
Comparison of advertising versus building brand equity
Rebuilding trust in influencer marketing
How to generate leads effectively

Content Marketing Topics

10 biggest graphic design mistakes companies make in their marketing pieces
How to create captivating e-newsletters that people will pay attention to
Repurposing marketing content for small businesses
Working more micro-content into marketing efforts
Multi-step versus one-step content marketing campaigns
The five Cs when creating content marketing copy
Creating compelling content marketing campaigns in 10 steps
Content marketing: how to generate more leads and close sales

Strategic Marketing Problems

There are many marketing problems in companies and businesses that threaten to cripple the advancement of the industry. Here is a list of some marketing problems you may be willing to proffer solutions to.

Inability to explain products or services delivered
Not clearly defining a company’s market segment
Lack of innovating commercial department
Lack of business visibility
Missing links between sales and marketing departments
Lack of marketing plan
Lack of personal branding, brand image, and professional reputation
Thinking the company or business can survive without marketing

Marketing Blog Topics

Facebook advertising: pros and cons
10 benefits of inbound marketing
The most frustrating problems faced in inbound marketing
How to generate subscribers for your blog faster than ever!
10 benefits of content marketing lead magnets
Five video content marketing myths you must discard
30 social media campaign ideas from big brands

Controversial Marketing Topics

Does google give preferential treatment to big brands?
Does social media affect SEO ranking?
Are grey SEO techniques safe?
Are YouTube videos more engaging than TV ads?
Are building e-mail lists still one of the best ways to sell?
Will immersion marketing through VR technology to be accepted?

Sport Marketing Research Topics

Sports marketing continues to remain a significant source of revenue. Hence, research in this area will continue to stay relevant. Here are some sport marketing topics you could consider working on.

How the extraordinary content offered by intelligent chatbots can help sports teams strengthen fan loyalty
Emerging opportunities in sports marketing and how to capitalize on them
How to effectively capitalize on the wearables market
Should more women and children get into sports?
Should seniors be allowed to participate in some games?

Marketing Presentation Topics

Mastering in-house SEO
The path to gaining and building customers trust
Brand awareness versus ROI
Effectively personalizing customer communications
The best SEO strategies that increase site traffic

International Marketing Topics

Marketing connects the global world, and this is why it is essential to marketing development. Here are some international marketing topics to consider!

The effect of globalization on consumer behavior
How do international brands compare to local brands?
Do international brands always have advantages over a local brand?
Creating brand awareness by utilizing global event marketing
How to market products on an international level

Marketing Plan Topics

The importance of a marketing plan to the success of a business or product launch
Building a tactical marketing plan
How is a marketing strategy different from a marketing plan?
Indispensable parts in writing a marketing plan

Ethical Issues In Marketing

Targeted Ads based on browser history
Immersion marketing through virtual reality
The exploitation of impulsive buying
Click baiting into sponsored posts

Affiliate Marketing Topics

How to find profitable niches in affiliate marketing
How to get readers interested in what you market
How to build a personal website: the ultimate guide

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Dissertation Topics in Marketing

Updated on
May 8, 2023

As a Marketing graduate, you are expected to submit a Dissertation as a part of your degree or PhD programme. Your Marketing Dissertation topic can connect to various areas including, branding, link marketing, wire/automated marketing, retailing principles, or any alternative field of marketing. Often, students have difficulty finding the correct dissertation topic for their Marketing course. Hence, to encourage you to get established with topic suggestions, we have acquired a list of the recent arguments you can use to create your Marketing Dissertation. Keep reading this blog to know more!

This Blog Includes:

Dissertation topics for marketing, topics for mba marketing, b2b marketing topics , topics on digital marketing, relationship marketing dissertation topics, branding dissertation topics, direct marketing dissertation topics, cultural and marketing dissertation topics, online marketing dissertation topics, mobile marketing dissertation topics, the 4ps of (price, product, promotion, place) of marketing mix, consumer psychology and marketing dissertation topics, social media marketing dissertation topics, ethics in marketing dissertation topics , explore the well-crafted marketing dissertation topics , present the perfectly written dissertation on marketing.

What are the incentives and intentions behind support programs for corporations to engage consumers in the long series?
To what degree does Caffe Nero’s app foster consumer allegiance?
How and why can communication marketing be employed to entice new clients through social elements?
How does production variety influence policy patriotism among high and low-contact producers?
Can leisure goods merchants avoid obstacles by replacing bolt-in clients with a different set of benefits and products?
How do entrepreneurs grapple with polygamous behaviour among users?
Computerised communication economics in the age of COVID-19: Analysing the magnitude of personalisation and customisation.
Growing policy support through long-value distribution management–an event study of UK health brands.
What are the challenges for Tesco’s support card system in now’s cutthroat factory environment?
An investigation of the relationship between observed risk and brand investment: A correlation of department store retailers in the UK .
How does modernisation impact customer brand resonance? A process study of reception brands who were forced to innovate due to COVID-19.
Do purchasers really figure out a company’s brand benefits? The process of Starbucks vs McDonald’s.

Students of the MBA Marketing course can refer to the following list of marketing dissertation topics.

Involving communal systems when seeking different markets and developing the market interest.
Systems companies use acting on customer boycotts.
The job of joint buy in a poor industry.
Are modernisations useful in building up the number of clients?
The relationship between the geographic position and the nature of a system.
The benefits groups get from the customisation of their works.
Mobile commerce: its powers and shortcomings.
The change in prices on offline and wire markets of properties.
How serious is the job of branding in the progress of a business?
Are there proper limitations in brand selling plans?
What are the key features of Internet commerce?

Also Read: Dissertation Topic in Finance

Here are some dissertation topics for B2B marketing.

Altering the Marketing Management. What are the new models, functions, processes, and techniques?
Making the Idea Organisation: How to use expected control to set up brand advantage, develop leads, and interest clients.
Getting to Love the Data Burst. Carrying out the potential of analytics for increased planning, margin control, and outcome.
Drawing up for the B2B Social Buyer. Establishing the appropriate commerce difference between conventional customs and the new civil user.
Sales Channel Enablement. Increasing the impact from your portfolio of enablement movements across direct and ancillary demand channels.
Next Generation Account-Paltry Commerce. Developing the model, mix, and workforce across the full businesses and distribution cycle.

Given below is a list of Digital Marketing dissertation topics.

How does the value of things that affect wire trade differ corresponding to the amount type in the works trade in the UK?
Do consumers react negatively to low and high-term actions in an aggressive networked status? The process of wire record deals.
In what respects do available wire conversation areas affect users’ return to direct selling promotions in civil form sets?
Evaluating the power of vision brands’ direct selling via YouTube.
How does the telemarketers’ community (tone) affect consumer feedback in a more diversified global business situation?
Do users learn how to care for themselves from dishonest direct selling ploys employed by civil forms advertising firms?

Also Read: How to Write Acknowledgement for Dissertation?

Relationship Marketing is a marketing tactic to build long-term relationships with customers. This strategy allows companies to acquire customers, while also maintaining customer loyalty that further results in repeated customs for the respective company. In the modern business world today, Relationship Marketing can be a great base for your marketing dissertation as it provides you with a diverse range of dissertation topics:

Digital relationship marketing in the age of COVID-19: Analysing the importance of personalisation and customisation.
Analyzing the customer-centric marketing strategies in attaining competitive advantage for the firm and sustaining business success.
The role of information technology in revolutionizing marketers’ approach towards manipulative advertisement.
Customer loyalty – Behaviour or attitude? A mixed-method analysis.
The relationship marketing strategies of Nike: A critical analysis.

In simple terms, a Brand is who you are while marketing is how you choose to build awareness about the brand. Basically, promoting a brand’s products and the services provided as a whole. Branding refers to the analysis of how businesses can use their brands to achieve a competitive advantage, through building brand equity, launching brand extensions, managing global brands, and more. Listed below are some Branding Dissertation Topics to begin with:

How does innovation impact consumer brand resonance? A case study of hospitality brands who were forced to innovate as a result of COVID-19.
Do consumers really understand a company’s brand values: Starbucks vs McDonald’s.
A case study: Using digital methods to increase brand salience.
Using social media marketing to attract customers to brands of small companies.
The consequences of Unethical behaviour on the brand image: The cases of Shell, Nike and Starbucks.

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As technology is evolving, the concept of Direct Marketing is a boon for companies as it allows companies to connect with customers directly through advertising services such as emails, online adverts, flyers, database marketing, promotional letters, newspapers, outdoor advertising, phone text messaging, magazine adverts, coupons, phone calls, postcards, and websites. Direct Marketing allows companies to understand a customer’s specific needs to provide them with the most relevant products and services. Listed below are some topics for Direct Marketing Dissertation:

In what ways do free online chat rooms influence consumers’ responses to direct sales promotions in social media environments?
The effectiveness of beauty brands’ direct marketing via YouTube: Analysis
Using SMS and email to connect with customers: Advantages and limitations of direct marketing.
Using social media to reduce the cost of direct marketing
Brand Loyalty And Customer Satisfaction In Online Retailing Company: A Case Study On Amazon

As businesses are expanding throughout the globe, Culture plays an important role in the interaction of marketers with customers. Culture has a great impact on international marketing due to the increase of globalisation in the business world. Companies are required to gain in-depth knowledge of the local culture before offering a product to them as effective communication is a major factor that contributes to customers buying the products. Listed below are some topics for your reference in the Cultural and Marketing Dissertation:

Native advertising: Exploring its effectiveness in the UK, China, and the US.
The effect of culture on marketing communications: The case of Coca-Cola in India
How do supermarket chains overcome language differences in Switzerland?
Effects of social media on organisational culture in the UK’s fashion industry.
How does language impact brand identity? The case of Coca-Cola in the People’s Republic of China.

Online Marketing is an essential part of Marketing as it allows companies to build relationships with customers and spread awareness about the brand through digital marketing such as Search Engine Optimization, Pay-per-Click, Social Media Marketing, Content Marketing, Email Marketing, Mobile Marketing, Marketing Analytics and Affiliate Marketing. Unlike the traditional way of marketing that included print, billboard, television and radio advertisements, Online Marketing is a lot more affordable and effective. A dissertation on Online Marketing can definitely provide you with a wide range of topics. Listed below are some of the topics for a dissertation on Online Marketing:

The case of Apple: How can firms customise their products?
The impact of digital marketing innovation on Apple’s performance
Pop-up advertisements: Hit or a miss
Celebrities and influencers: Have they changed the game of online marketing?
Analyzing customers’ psychology and its role in digital marketing.

Due to the increase in Internet browsing on mobile phones nowadays, Mobile Marketing has become an essential part of marketing communication. It aims to reach out to mobile users through different methods such as mobile-optimized ads, push notifications and mobile applications. Listed below are some topics for a Mobile Marketing Dissertation:

Can a strong brand image be built through mobile marketing techniques?
What do customers want from mobile marketing messages?
How does location influence mobile marketing communications?
What role does timeliness play in mobile marketing communications?
What are the advantages and disadvantages of push-and-pull mobile marketing strategies?

The 4Ps of Marketing are widely used by marketers to influence consumer decision-making. Listed below are some topics you can use as a base for writing a Dissertation on Marketing Mix:

The impact of product information availability and persuasive advertising on consumer behaviour.
Advantages and disadvantages of online advertising in international marketing.
The Importance of Marketing mix on non-profit organisations.
Is word-of-mouth (i.e. online customer reviews) the new element of the Marketing mix?
Case of iTunes: Can an overt international pricing strategy negatively affect the brand image?

Marketing is ultimately underpinned by customer behaviour, which may be explained in large part by studying consumer psychology. This focuses on how consumers behave at each stage of the purchasing process and why they react the way they do. Marketers can use this information to create and implement communication strategies that target specific client groups based on their psychological characteristics. Here are some ideas for marketing dissertation topics based on marketing and consumer psychology:

What drives customers to buy things from Amazon?
What are the benefits and advantages of customer internet reviews?
What impact do marketing intelligence and planning have on sports marketing?
How can businesses use Big Data to obtain a better knowledge of their customers’ psychology?
What do customers think about green marketing?
What are customers’ feelings about Burberry’s digital marketing efforts?
What were the forefathers of word-of-mouth communication? A case study in blockbuster marketing.
How does gender influence information processing among luxury goods consumers?

Facebook, Instagram, LinkedIn and Twitter are widely used mediums for reaching out to customers online. Social media has become an essential part of both local and international companies. Some topics for Social Media Dissertation are:

A content analysis of Food brands Instagram posts.
The impact of social media marketing on brand loyalty.
Instagram, influencer marking and trust – a critical analysis.
Partnering with YouTube content creators and influences – An effective marketing strategy for brands.
Implications for marketing managers: limitations of social media marketing.

Ethics in Marketing is the implication of standards of fairness, or moral rights and wrongs, to marketing decision-making, behaviour, and practice in the firm. Using unethical marketing practices may put a company’s viability at risk and cost its reputation which might have taken years to build. From ethical business practices to Corporate Social Responsibility (CSR), several research options are available for a marketing dissertation. Some topics to begin with a dissertation on Ethics in Marketing are as listed:

How have spam laws improved marketing ethics online?
What impact does published codes of conduct have on customer buying behaviour? The cases of The Body Shop, Levi Strauss, and Marks and Spencer
The influence of local culture on business ethics of immigrants- A case study of the UK
Vegan vs cruelty-free: the politics of labelling and why it matters
What factors distinguish a consumer’s choice of most and least socially responsible firms?
Exploring how organizations use corporate social responsibility (CSR) to reinforce brand equity

Marketing is a process through which companies be they Local or International use to create and build brand awareness, and customer relations, and for increasing business profits. Marketing is a great field for research as it provides you with a large number of research topics and sources. Listed below are some Marketing Dissertation Topics to start from niche:

Analysis and determination of consumer buying behaviour for Coca-Cola
Critical research on how AI will help make better marketing decisions
Brand advertising and political campaigns: a possible interwoven impact?
Analysis of how brands exploit impulsive buying
Marketing budgets included by BREXIT
The effect of COVID-19 on the global economy
The decline in organic reach on social media platforms
Do people appreciate being click baited into sponsored posts?
How the extraordinary content offered by intelligent chatbots can help sports teams strengthen fan loyalty

A dissertation requires a lot of independent research so it may get a bit difficult to start with. Demonstrating your ability to think critically and analytically is what you’re supposed to bring in your Marketing Dissertation. A marketing dissertation requires you to conduct extensive research and present an argumentation in a particular claim of the topic you have chosen. The very first step to presenting a perfectly written marketing dissertation is to choose a topic you’re genuinely interested in, this allows you to understand and present the arguments well. However, you should make sure that the topic chosen is capable enough of contributing to your future in career aspects. You can look for marketing topic ideas from present scenarios, academic journals and scholarly books. In the aftermath of choosing the topic, you’re supposed to develop a research question. While creating a research question you must keep in mind your ability to answer it through primary and secondary sources. Gather the necessary material for your research and prepare an outline for your Marketing Dissertation. The last and final step of presenting a perfectly written marketing dissertation is to revise, edit and proofread your dissertation and make changes if required. Revise your marketing dissertation as many times as you can until you are fully satisfied with the paper.

The best research topics in digital marketing include Artificial Intelligence, Conversational Marketing, Video Marketing, Search Engine Optimisation, Influencer marketing, Pay per Click Advertising, Visual Search, and Social Media Management and Marketing.

Some special dissertation topics in commerce are: 1) Write about the influence that advertising picks up on the performance of purchasers. 2) Address about the scholars can be trained among the mobile phone business. 3)Write about how foreign commerce can manage standardisation.

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MBA Marketing Dissertation Topics

Published by Owen Ingram at January 2nd, 2023 , Revised On August 18, 2023

Are you looking for a unique and focused MBA marketing dissertation topic but not sure what topic will suit your circumstances? A topic must be based on your research interest and preferences, so you don’t lose interest in your research work halfway through the process.

This article provides a list of MBA marketing dissertation topics in various research areas so you can choose one according to your needs.

What is Marketing in Business Management?

Marketing aims to promote goods and services and increase sales for your business by creating, sharing, and planning. Moreover, marketing studies the relationship between products, brands, and services and human behaviour. These elements define a company’s value and measure its growth. You need a well-crafted marketing strategy to increase brand recognition, attract more customers, and drive sales.

To achieve result-driven marketing, marketers must thoroughly understand client requirements, the competitive environment, and how those factors impact business success. Having that said, looking for the perfect MBA marketing dissertation topics? We will help you with that. First, we will walk you through possible types of marketing for your dissertation topic.

Marketing Research Areas For Your Dissertation

There are many types of marketing, as you may have guessed, so choosing an appropriate MBA marketing dissertation topic can be a little overwhelming. The following are the most notable types of marketing you could base your thesis title on:

Advertising

Marketing in this form is the most common. It involves paying advertisers to place different kinds of ads in newspapers, television programs, billboards, and other posters.

Also read: Advertising Dissertation Topics

Public Relations

Advertisers use this form of advertising to promote their brands without buying advertising space. Your business can raise awareness by sponsoring events or writing articles for the media.

Also read: Public Relations Dissertation Topics

Direct Marketing

Sending direct marketing messages to potential customers by postal mail or email is one method of direct marketing. Thus, it is similar to direct response advertising without paid media such as print or television.

Sales Promotion

Sales promotion refers to any activity designed to increase sales at a specific point in time rather than across the year. Businesses offer various types of sales contests and discounts during specific periods (such as Black Friday and the Christmas holiday season).

Short-term sales are always the goal rather than building long-term brand awareness through customer loyalty. The most common form of sales promotion is coupons, but other forms include free samples and rebates.

Product Marketing

An essential aspect of any business is product marketing. Creating a connection between your brand and consumers is the role of product marketing specialists. By understanding how consumers perceive your product or service category, they can help you position yourself against your competition more accurately.

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List of Dissertation Topics For MBA Marketing

The following list of issues will undoubtedly help you brainstorm topics for your marketing dissertation.

The Impact of Product Placement on Brand Building
Customer Relationship Management In The UK
Customer Loyalty And Customer Satisfaction In Online Retailing Companies
Economics of computerized communication in the COVID-19.
Social Media And Customer Relationship Management:
An analysis of the connection between brand investment and observed risk comparison
Issues of standardization vs. adaptation in global marketing
Impact of Mobile Companies’ Marketing Communications Practices on the Behaviour of Loyal Consumer Base
Using anticipated control establishes a brand advantage, generates leads and piques customer attention.
A Growing Love for the Data Burst utilizing analytics’ potential
The Impact of Social Networks on Consumer Online Purchasing Behavior
Automating customer service interactions
Variation of prices for commodities across online and offline sources,
Effects of a company website’s user interface for business.
Safeguarding consumer privacy in digital marketing
Incorporating social processes when pursuing various markets and fostering market interest.
Systems that businesses use to respond to customer boycotts.
A Feasibility Study on Marketing and Advertising, Emphasizing Differences and Similarities
The Effects of Online Animated Advertising Strategies and E-Marketing on Consumer Purchasing Behaviors
A cost-benefit analysis of creative advertising strategy and direct marketing strategy
Comparing the Competition: A Discussion of the Various Business Strategies You Can Use to Ensure Success
Factors needed to distinguish between micro and macro Businesses
Effects of a Longer Warranty on Increasing Market Share for Electronic Products
the connection between a system’s characteristics and location
The advantages that organizations gain from customizing their works.
Mobile commerce’s advantages and disadvantages.

The Significance of MBA Marketing Dissertations

Marketing can provide you with the following benefits:

Selling is only one aspect of marketing. It’s about building relationships, and a connection is made through communication.
As a result, marketing enables you to establish brand awareness among your target audience, thereby increasing your chances of achieving your business objectives.
By analyzing competitors’ strengths and weaknesses, marketers can develop a plan to help them gain an edge over their opponents.
In order to generate leads for their clients, marketers use various techniques, such as email marketing, web analytics, social media marketing, and more.
Your marketing professionals develop strategies to engage your clients with your brand on a variety of platforms, including email marketing, social media, and more.

How Can ResearchProspect Help?

The marketing industry is extremely competitive today, so creating the same boring dissertation as hundreds of other students did makes it even harder to stand out. However, MBA is one of those most in-demand spaces for marketing.

ResearchProspect provides academic help to students of MBA marketing or any other area of marketing. If you are looking for a dissertation writer to provide customised thesis ideas and complete your dissertation according to your university guidelines, get started by placing your order for the dissertation proposal or the full thesis here .

Also read: Engineering Management Dissertation Topics , Business Management Dissertation Topics , Risk Management Dissertation Ideas , Talent Management Dissertation Topic Ideas

Also read: Facebook marketing dissertation topics and Social media dissertation topics.

Marketing is a nitty-gritty area of study that ties directly back to your business growth and keeps your company in the consumer’s mind. You can advertise on television, radio, and social media all day.

It helps you get your product out there and circulate among your target audience. You can write a dissertation on the above-mentioned MBA Marketing Dissertation Topics .

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For MBA marketing dissertation topics:

Study recent marketing challenges.
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Analyze consumer behavior shifts.
Explore digital marketing innovations.
Consider branding or market entry strategies.
Choose a topic you’re passionate about for in-depth research.

Trending 100+ Marketing Thesis Topics For University Students

Table of Contents

Why You Need Help Choosing Marketing Thesis Topics?

Students pursuing marketing courses in the USA struggle with choosing unique marketing thesis topics that can make their papers stand out. Though choosing a thesis topic might seem inconsequential initially, it is the first step that determines the quality of your writing. For example, if you choose a topic that doesn’t have enough research materials, you’ll struggle to:

Complete your paper on time
Write high-quality content
Find enough evidence for arguments

Thus, at MyAssignmenthelp.com , you can rely on our experts to provide a list of 100+ trending marketing thesis topics that will make your paper the talk of the semester!

How To Pick A Good Marketing Thesis Topic?

When choosing a topic for a marketing thesis, it is important to consider current trends and issues in the field of marketing. You may want to choose a topic that is relevant to your career goals or that aligns with the research interests of your thesis advisor. It can also be helpful to review recent marketing research to identify gaps in the existing literature that your thesis can address. Some potential marketing thesis topics include the impact of social media on consumer behavior, the effectiveness of different marketing strategies, and the role of branding in building customer loyalty. Additionally, you may want to focus on a specific industry or product category, such as fashion marketing or green marketing.

100+ Marketing Thesis Topics For Students

Marketing thesis topics suitable for beginners.

When you don’t have any experience composing a thesis paper, attempting complex topics can be quite challenging. Thus, the following marketing thesis topics are designed for beginners:

The dynamic between gender and purchasing preferences
How can companies improve customer loyalty through branding?
How does hosting charities, and fundraising events influence marketing?
The significance of word-of-mouth marketing
Social media marketing and its influence on modern companies
The effectiveness of a market-oriented approach for product positioning
Customer perspective and its influence on brand positioning
The rise of B2B marketing in the 20 th century
Role of product design in boosting marketing
The influence of social media on business marketing
Twitter and Instagram – the new messiah for social media marketing
How do credit cards influence retail marketing?
The role of brand marketing in influencing customer decisions
Difference between online and offline marketing
Do family orientations influence purchasing decisions?
The importance of adding a personal touch to customer service
Relation between innovation and customer retention
How does political climate influence brand marketing tactics?
Is SMS marketing still relevant in 2022?
The role of marketing segmentation on sales channels
How do online reviews influence boomer and millennial shoppers?

Marketing Thesis Topics Suitable For University Students

If you’re looking for more challenging marketing thesis topics to impress your professors, MyAssignmenthelp.com has compiled this useful list of possible choices:

Factors influencing customers to switch mobile brands in the USA
The importance of online marketing for startups
Do companies that involve customers when developing new products see more success?
A study on the different buying patterns of men and women
How has introducing more inclusive marketing boosted company sales?
A comparative study of the buying patterns of employed and unemployed women
The role of status in influencing buying choices
An analysis of the buying patterns between Gen Y and Gen Z
How does green marketing influence sponsors to invest in brands?
Discuss Starbucks’ marketing strategies
The role of mental health in promoting impulsive buying – how do brands take advantage of this issue?
How has augmented reality changed marketing tactics for companies?
The influence of online shopping in the USA
What is the importance of customer relationship management in customer retention?
How to build customer trust through online marketing?
Price fairness subjectivity in countries worldwide
What is the role of online communities in boosting marketing?
Influence of brand credibility on customer loyalty
What components influence brand marketing?
The relationship between marketing and company reputation
How does information technology influence supply chain management?

Marketing Thesis Topics For Urgent Paper Submission

Since writing a thesis is time-consuming, you need to choose topics that are easy to write but allow you to present a unique perspective on the issue. Thus, MyAssignmenthelp.com has compiled the following list to make your choice easier.

The role of Instagram reels for better marketing for small businesses
A closer look into Facebook marketing for startups
What role does Black Friday play in increasing sales
The importance of customer satisfaction in young adults
Negative marketing is a valid form of marketing – Express your thoughts
How does advertising negatively influence students?
The role of promotional giveaways in boosting word-of-mouth marketing
Tactics applied by companies to increase customer participation in marketing events
Top factors influencing a customer’s decision to trust a brand
Common hurdles every startup must go through to boost sales
The role of strategic planning in boosting social media marketing
How do marketing tactics fall victim to social media algorithms
The difference between the quality of leads from various social media sites
How do companies build emotional connections with customers via marketing strategies?
The declining role of radio in marketing
How does humor play a role in grabbing customers’ attention?
Discuss the role of loyalty programs in retaining customers
How has modern marketing adopted technology within its folds?
Marketing problems faced by family-owned businesses
Direct marketing and its effect on alienating customers
Nike marketing strategies – braving the test of time

Unique Marketing Thesis Topics To Boost Your Grades

The best method to improve your grades is to pick marketing thesis topics that will leave a lasting impression on the readers’ minds. Hence, our experts at Myassignmenthelp.com has conducted intensive research to discover the best topics you can explore.

Technology and its role in the successful destruction of market monopoly
How do customers view direct marketing in 2022?
Does SEO hold back companies from effective marketing?
How does corporate responsibility influence brand development?
Comparative study of customer retention tactics in the retail sector vs private businesses
Companies tapping into customers’ private buying history is unethical – Do you agree?
Factors resulting in negative word of mouth and their influence on a company’s success
Marketing tactics companies apply to enter a new market in a foreign country
How do companies use Pinterest as an effective marketing tool?
Compare and contrast email marketing and SMS marketing
The role of influencer marketing in 2022
Disadvantages of over-dependence on marketing
Can successful marketing gloss over issues with the product quality?
The role of modern technologies in influencing customer’s purchasing decisions
Snatching customers in 5 seconds: the role of brand marketing
What role does product packaging play in securing an edge over the competition?
How does marketing take advantage of the balance between pricing and product quality?
Compare and contrast B2B and B2C marketing
Examine the effects of bad customer ratings and reviews on new customers
Does unethical company behavior play a role in affecting customer loyalty?
The role of marketing in surpassing language barriers

What To Consider When Choosing A Marketing Thesis Topic?

Choosing one out of all these marketing thesis topics can be overwhelming. So, our experts are here to offer a few tips you can follow when taking your pick:

Always choose a topic you’re interested in
Calculate the time you’d need to complete the paper
Avoid spending hours worrying about quality
Construct an outline for the thesis

If you’d like to consult our professional marketing experts regarding any topic, feel free to drop a message on MyAssignmenthelp.com. We’ll get back to you within seconds.

What Is The Best Thesis Topic For Marketing?

The best thesis help for marketing is entirely subjective. However, any good topic should cover pressing issues in the industry and provide readers with a unique perspective on the subject. The best topic (for you) is one you are personally invested in from the start.

What Are The Marketing Topics For Writing A Thesis?

While you can choose from hundreds of marketing thesis topics, you must keep in mind that your topic should maintain a healthy balance between being too vast and too narrow. At MyAssignmenthelp.com, you can find many options for you to choose from, especially dealing with social media, consumer behavior, etc.

What Are The Top 10 Marketing Thesis Topics?

The top 10 marketing thesis topics that enjoy the most engagement from students deal with consumer behavior, social media, marketing strategies, content marketing and digital marketing. At MyAssignmenthelp.com, we have compiled a list of more than 100 topics to help you choose the best topic for your paper.

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15 Best Digital Marketing Thesis Topics

Looking for the best dissertation topics and research proposals related to digital marketing? We have you covered, as we have gathered some of the most interesting abstracts and proposals for master's and undergraduate studies. Moreover, we can help you with other digital marketing thesis topics related to this subject. Due to the rise of digital marketing, many students are choosing to pursue a degree in digital marketing.

However, there are no risks associated with adopting new trends and advancements. Instead, we recommend that you consider taking advantage of the opportunities that digital marketing provides and start planning for your future. This article aims to help marketing students prepare their thesis by providing them with a list of marketing topics on which they can base their research.

What is Digital Marketing?

Digital marketing is a type of advertising that involves using various platforms, such as social media, search engines, and apps. It can reach consumers through their mobile devices and other smart gadgets. It is a type of marketing that involves connecting with potential customers through various forms of digital media.

This marketing process involves various digital channels to promote a product or service. These include social media, web applications, email, and search engines.

Aside from driving traffic and generating leads, digital marketing also helps increase brand awareness. Check out the 15 best and most exciting digital marketing thesis topics −

How does social media affect the behaviour of customers?

The future of online and social media marketing and research.

The importance of customer satisfaction for a digital marketing agency.

Landing pages: Role of landing pages and their importance.

Interaction of customers with digital platforms.

Optimization of social media strategies for better results.

Detailed analysis of traditional and digital marketing.

Difference between Facebook marketing and targeted marketing.

Analysis of tools used to optimise SEO techniques.

The growth of digital marketing in the real world.

Which marketing is effective PPC vs SEO?

How can block chain technology be implemented in digital marketing?

How does digital marketing help in achieving marketing goals?

The necessity of online or digital marketing.

Misleading perception in the career of digital marketing.

Marketing Dissertation Topics

This article aims to help marketing students prepare their dissertations by providing a list of topics on which you can base your research. Some of these include branding, international marketing, social listening, online marketing, marketing mix, marketing ethics, and relationship marketing. The field of marketing is a broad discipline that can be applied to various areas such as sociology, anthropology, psychology, and business.

Branding Dissertation Topics

A company's brand is the promise of its existence to its customers. It is an umbrella term that refers to various literature that examines how businesses can leverage their brands to gain a competitive advantage. Some of these include launching new global brands, building brand equity, managing their global brands, and more. Marketing dissertation topics related to branding can be found here.

Relationship between perceived risk and brand equity.

How to improve brand value?

What are tangible and intangible brand values?

Ethical and unethical behaviour affect the brand's image.

Ways to attract customers using social media marketing.

How are companies using digital devices for their brand's benefit?

Strategies to improve the reach of a brand.

How does innovation impact consumer brand resonance?

Online Marketing Dissertation Topics

When it comes to online marketing, traditional marketing rules no longer apply. There are many new ways to approach marketing that is designed to make it more effective. Some of these include the ability to customize and personalize the experience of consumers, the security of data, and the interaction between offline and online mediums.

Due to the increasing importance of online marketing, it has become a vital part of organizations' operations to enhance their competitive advantage. There are various suggestions that you can make in your dissertation to make the most of this area of research.

Digital Marketing: Impact on a company's performance.

Benefits and challenges faced in a social media marketing campaign.

Use of web analytics for digital marketing to enhance brand performance.

Use of marketing to personalize the products.

How do geography and gender affect online marketing?

Combining online and offline marketing

Understanding consumer behavior using online or digital marketing

How do you run a successful digital marketing campaign?

Social Media Marketing Dissertation Topics

The rise of social media networks has changed the way consumers behave and interact with brands. They are also presenting new challenges to marketers when it comes to reaching out to their customers.

Due to the increasing popularity of social media networks, a marketing dissertation is becoming more timely. It will reflect the latest marketing research.

Analysis of designing a marketing post for Facebook

How to use data to improve the reach and growth of a product?

How Facebook and Instagram can help in the growth of a business?

Analyzing banner advertising on different social media networks

How to measure the success of a campaign?

Measure the ROI of a social media marketing campaign effectively

Social Media Marketing: Impact on consumer behavior

Influencer marketing vs. ad marketing

Best Practices for Your Digital Marketing Thesis

It can be challenging to write a thesis, especially if you have to put in the effort required to reach its dead-end. Since you have a shorter time frame, focusing solely on the writing process can be hard. You might also have to face a potential delivery delay due to your other priorities.

Most students tend to procrastinate, which is an incurable disease. It could be prevented by starting earlier rather than late. Also, students tend to underestimate how long it takes to write a piece.

One of the biggest mistakes that students make is viewing the progress of their friends while they are still in the process of finishing their thesis. This can lead to depression if they are not getting the results they want. Instead, students should do everything themselves.

As you go through the process of exploring, keep taking notes. These will help you come up with a list of points that you can easily incorporate in your thesis.

Here, we have provided some of the best and most exciting digital marketing thesis topics. All these topics are unique and quite helpful in completing your thesis. It is difficult to find the best digital or online marketing thesis topics, but we have compiled a list of all ideas in one place.

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Thesis on Marketing

Marketing is a fascinating field. A marketer creates, delivers and communicates value to customers by providing products that satisfies them. Students who pursue their Masters’ degree in marketing are often required to submit marketing thesis as their final projects. Keeping this in mind, the dedicated research professionals of Researchomatic have prepared hundreds of marketing thesis to help out students. Students can get help from these topics in writing their marketing thesis.

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What is Marketing in today's world

If we say marketing is the key initiator, a heart of any business, then we are absolutely correct. As marketing has become more than just promoting and selling the product or service. It has evolved into an essential component for making your business recognized within the eyes of customers. It not only helps you distinguish between your competitors but also power up your ROI. Moreover, it helps your business to build a good online image to gain more customer’s loyalty.

How students can find the best research paper topics to impress their supervisor

Before we dive into details, you must know why students need to find a unique research paper topic. This is to make your research very easy and interesting as well as help you with your research till the end. By choosing a topic for research, it should consist of three elements.

It should be narrow
It should be focused enough to be interesting
And broader enough to find adequate information

Plus, you should choose the topic of your own interest, if you are not interested in the topic you selected, then it is useless to further get involved in it.

If you cannot decide which topic to choose from and what is more interesting not only for you but also for readers. Then, our list of 71+ marketing research topics examples are as follows.

The effect of corporate social responsibility on brand performance
Building company reputation and brand equity through CRS
How persuasive social media tactics shapes customer’s engagement
Effect of brand awareness on repeat-purchase product
Impulsive buying behaviour and the impact of social media: comparative analysis
effect of Online purchasing and decision making on customers thought process
The rise of social media influence marketing on lifestyle branding
Influence marketing: how the message value and the credibility effect consumers trust of branded content on social media
How augment reality has changed the marketing decisions to enhance online service experience
Enhancing the online decision making process by using augmented reality
A customer’s perception towards online shopping
Components that help build relationship with your customers
E-commerce and entrepreneurship in agricultural marketing
Understanding consumer’s perception of brand personality

Latest Marketing Research Topics for 2023

Aims and Objectives

An evaluation of different marketing strategies and how it is closely linked with sales.
Analysing the impact of marketing on a targeted population of consumers.
An empirical comparison of today’s social media marketing with traditional marketing.
Managing customer and brand relations with marketing that is built on communication.
An evaluation of the market driven strategies towards attracting and keeping customers.
An analysis of how marketing is increasing the brand loyalty.
Competitive forces that are shaping the marketing strategies of organisations.
Analysing the influence of social media influencer marketing on the purchase intention of a consumer.
Examining the role of big data analytics and its effectiveness on consumer’s purchase.
To understand the concept of social media and digital marketing in this technologically advanced era.
Understanding the contemporary business needs.
Developing an effective digital presence of a business/organisation through content focused marketing.
Analysing new marketing strategies with existing marketing strategies.
To explore the organizational propensity of the impact of inbound and outbound marketing strategies.
Inbound marketing has become so significant in today’s time in comparison to outbound marketing, discuss.

How students can find marketing research topics according to their interest

Let’s go further into with more interesting marketing research topics to make your research fun and exciting.

Convergence and divergence in consumer behaviour
Effects of consumer perceptions of brand experience on the web
The effectiveness of social marketing mix strategy
Role of relationship marketing in competitive marketing strategy
Consumer perception of product packaging
positioning and pricing a product line
Product positioning and pricing under production cost consideration
A market-oriented approach to accomplish product positioning and product recommendation for smart phones and wearable devices
Product design strategies for target-market positioning
Evaluating the effectiveness of brand-positioning strategies from a consumer’s perspective
Personal branding through fashion blogging
The use of social media in b2b marketing and branding
Customer satisfaction and customer’s sales performance
social media influence on business to business sales performance

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List of marketing research topics for MBA students

Are you ready to write dissertation on Marketing for MBA then, you came to the right destination? Following topics would give you an idea of how to select an interesting and simple research topic. With further ado, let’s list down marketing research topics for MBA students….

Finding dissemination via electronic word of mouth message for effective marketing communication
Selling to millennial with online reviews
Negative word of mouth can be a positive for consumers connected to the brand
The effect of brand personality and brand identification on brand loyalty
Brand attachment and consumer emotional response to unethical firm behaviour
Why do customers switch? the dynamic of satisfaction versus loyalty
Mobile marketing and consumer perceptions of brand equity
Why most of the USA mobile service customers switch
Customers can be innovators, a new way to create value
Customer’s involvement in new product development
A study on buying behaviour of smartphones among men and women segment
Working women buying behaviour and non-working women buying behaviour
An analysis of purchase decision of Generation Y in UK
Online advertising and its impact on consumer buying behaviour

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List of best marketing research topics for PhD students

Here I will be sharing the list of marketing research topics for PhD students. If you think some of these topics are of your interest or you can turn them around in your own voice, feel free to do it.

What drives customer’s participation in loyalty program?
How does women and men perceive a website presence
How effective is Facebook ads and does it help increase the ROI of a company
How can brand image can be conveyed in a digital environment
How does Facebook helps convert users into potential customers?
Factors effecting adverting effectiveness and purchase intention on Instagram
How Instagram makes Commercials more targeted
Get content get customers-turn prospects into buyers with content marketing
The impact of social media content marketing towards brand health
strategic planning in digital marketing and social media

Having a list of comprehensive research topics is a given which might make students think that the most difficult part has been completed. However, just selecting your research topic does make you smart, you need further research gather data and lot of facts and figures. You need to decide which domain you are interesting in for example, funny, interesting, controversy, or simple argumentative.

Well, there are multiple resources you can choose your research paper topic from. However, some of the resource you choose might not be reliable or something to get an idea from. You can take help from Google scholar for further information regarding topic research and search for relevant keywords on whichever domain you choose from.

One of the hardest part of research paper is to search for good research topics according to your expectations. However, searching for research topics that are best need it need to cover three basic principles. You should be interested in your research topic, does it have all the useful information to write a paper, and does it fits your teacher’s guideline. All of these basic components will help you select the best research paper topic for sure.

The marketing research topics are related to the vast field of marketing where it covers all sorts of consumer behavior, digital marketing, content marketing, social media marketing, product analysis, campaigns related topics are involved. if you have selected your majors marketing in MBA or doing PhD or any graduation you must choose a topic that is relevant and relatable to the domain you choose.

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Best Marketing Thesis Topics 2022

Your grades could become brighter with a perfectly written thesis topic leading toward a professional thesis . But, we accept that the die to the multidirectional discipline of marketing might put you in a dicey situation, with no idea of where to focus when choosing the topic or what to look for in the topic. So, this makes one thing clear: you don’t need to be guilty or embarrassed by analyzing that you less the ability to write a topic on your own because there are many students in the same boat as you.

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List of thesis topics inspired from the successful marketing thesis examples

You will never listen to our name, for making vague statements in the market. When we say something, then we put in our 100% effort to prove it right! This refers to the authentication and professionalism that we add to our services by providing you with the best-written topics for your thesis.

Believe, that these topics could change your thesis or give it a chance. You will never have to face writer’s block either when writing your thesis based on these topics. Now let’s break your curiosity and here we present to you the leading topics for the thesis work.

Marketing thesis topics that refer to the social media

Which is the best social media platform to use for baby products.
The marketing mix application on the leading platform of Facebook.
Which is considered to be the best and more successful social media platform for marketing; Instagram or Facebook?
How Facebook can help in growing the business and gathering more customers?
What is the effect of social media marketing on consumer behavior?
Which platform is the best fit for the people to share the content among their friends and family?
Social media marketing is the platform used for effective communication of brand image; discuss it.
What is the perception of the customers about the brands who use Instagram as a platform for marketing?

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Interesting Marketing Thesis Topics

An interesting topic will eliminate all the chances of making your reader, bored.

The success journey of Apple in global marketing.
Based on the social classes how do the companies differentiate their services?
What is the effect of advertising on the minds of children?
What are the best ways to market the hotel business in the new era?
What strategy do the companies use to enter into the minds of their clients via smartphones?
How the Uber and Netflix used the new market entry strategies to make their place in the industry?
Which marketing strategy is mostly used by the fashion industry for better sales?
How are political campaigns and brand marketing leading their way in today’s time?

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How to choose the best-fit topics for master thesis in marketing?

You need to keep in mind several factors when searching for the perfect master thesis topics. There are many sources from which you can avail free marketing thesis topics. Still, you need to have the proper sense and perfect strategy even for doing that. Don’t worry; we won’t leave you alone in this problem. Here are some tips mentioned that you can consider for selecting the topics for your marketing thesis.

Prioritize your interest and passion

When you have a bunch of topics available, and you have the freedom of choice, you should choose such a topic based on your interest. If you choose a topic based on your interest, you will have the passion and eagerness to conduct detailed research about it, as it won’t bore you. Moreover, with excessive research and collection of data, you will be able to write your thesis more effectively.

Narrow down your marketing thesis topic ideas

Once you have gathered all the ideas and have chosen one or two ideas in general, narrow it down and construct it ultimately to give it a professional look. Like if you are interested in social media marketing, so mold the topic by rotating around the element of social media marketing.

Connect your thoughts with the list of topics provided

After you are done gathering the ideas and narrowing them down to construct a topic, the next step you should take would be to connect those thoughts with the list of topics provided to you. The services providers for the marketing thesis topics 2021 will give you a vast range of ideas that will qualify you to pick out a topic from the free list provided to you as per the need of your thesis.

Rely on the well-researched topic

Looking for a topic provided by the service providers or finding one on your own will, everything needs to be done under the umbrella of thorough research. when you will choose a topic that you have researched thoroughly so then this will add more credibility to the words you write.

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We don’t only provide services to students in the master’s program and looking for marketing topics. Still, we also have a great range of Ph.D. Thesis topics for marketing. So, this is our right to say that our services are for everyone in the world who is looking for help with the perfect topics for their thesis. Going deeper into the list of our services, we would be glad to tell you about our exceptional services.

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Marketing and Advertising Master's Theses

Theses/dissertations from 2023 2023.

An integrated marketing communication campaign plan for Petron Car Care Center , Joanne Jean L. Abainza

An integrated marketing communications campaign for HearSound Healthcare Center , Christan Jeryll Alberto

An integrated marketing communications campaign for Noordhoff Craniofacial Foundation Philippines, Inc , Dun King Albesa

An integrated marketing communications campaign for De La Salle University Senior High School Manila , Francis Jerome Aquino

An integrated marketing communications campaign for De La Salle Araneta University (Integrated School program) , Miguel L. Ballesteros

An integrated marketing communications campaign for Metro Market Market , John Carlo Natividad Bello

Integrated marketing communications campaign for Allianz PNB Life Insurance, Inc. , Gabriel Eli J. Bilon

Integrated marketing communications campaign for BEAGIVER Ventures, Inc. , Paulo P. Borres

An integrated marketing communications campaign for De La Salle University scholarship programs , Kalikasan U. Castillo

An integrated marketing communications campaign for Vessell , Krizsa Michaela L. Cerezo

An integrated marketing communications campaign for Pineda Cybersecurity Specialist , Mary Anneth C. Cesario

An integrated marketing communications campaign for DLSU Campus Sustainability Office , Camille Ysabela Co

An integrated marketing communications campaign for JML , Amanda G. Cruz NA

An integrated marketing communications campaign for Growee vitamins , Julius Adrian F. David

Extending the theory of planned behavior in the context of gen z's specialty coffee consumption in the Philippines , Jan Rafael Vincent A. Dela Peña

An integrated marketing communications campaign for Max's Restaurant - in-house delivery channel , Brandon Keanu Ellamil

An integrated marketing communications campaign for Pocofino , March Patricia M. Eusebio

An integrated marketing communications campaign for KCurated , Jazmine Ira Fedalizo

An integrated marketing communications campaign for Benilde Alumni Merchandise , Erickson Edgar O. Jao

An integrated marketing communications campaign for Blue Mountain Real Estate Limited Corporation , Xueyao Liu

An integrated marketing communications campaign for CPPS Work , Shaneen Cleofe L. Lumbatan

An integrated marketing communications campaign for Takeoff Travel and Tours , Iny M. Montallana

An integrated marketing communications campaign for Ento's Lechon Belly , Beverly C. Parian

Theses/Dissertations from 2022 2022

The influence of COVID-19 preventive measures and brand trust on customers’ intention to revisit restaurants in the new normal: A moderated-mediation analysis , Aileen Kristina Miranda Bernardo

The role of environmental concern and the moderating effect of socio-economic status on urban millennials' purchase intention towards sustainable shopping bags , Honey Marion M. Cabanza

An integrated marketing communications campaign for Bäckerei Life , Daryl O. Camit

An integrated marketing communications campaign for 930 Lacson , Mariel Lourdes S. Carpio

An integrated marketing communications campaign for smart water closet from HCG , Yung-Hsin Cheng

An integrated marketing communications campaign for Hydrabox H2O , Cristina Marie C. Coloma

Integrated marketing communications campaign for Paw District PH , Monica Mirjana S. Cruz

Integrated marketing communications campaign for Victory Liner Inc. , Nicole Beatrice M. De Jesus

Integrated marketing communications campaign for Avila Beach Philippines , Althea D. Dela Paz

An integrated marketing communications campaign for Mambo's Lechon , Hannah Grace Encisa

Exogenous scarcity in the mind of Filipino consumers during Covid-19 pandemic , Marjorie I. Eugenio

An integrated marketing campaign for BalaiKamay , Rizza Hershey P. Fernandez

An integrated marketing communications campaign for Razza Consulting Group , Louise Irish Marie D. Hernandez

An integrated marketing communications campaign for 1740 Coffee Genesis , Shaira Marie Solis Ibas

An integrated marketing communications campaign for Lavada , Crystal Vine L. Indig

An integrated marketing communications campaign for Make-A-Wish Foundation Philippines , Lystria Felin T. Inolino

An integrated marketing communications campaign for Session Groceries , Louren A. Lacanlale

Integrated marketing communications campaign for a mental health service provider in the Philippines , Jem Abigail T. Lagao

An integrated marketing communications for Project Xandata by Secret 6 , Mark Allan N. Lepatan

Search, checkout, pay, repeat: How the pandemic influences the hedonic and utilitarian buying motivation of Filipino millennials on Shopee app , Melanie Thea Macarat

An integrated marketing communications campaign for Refuse PH , Michelle Irene D. Magallanes

An integrated marketing communications campaign for Sella Uno Garage Cafe , Keeshia Camille Mangio

An integrated marketing campaign for Predator , Marlon Bongar Marcelo

I am power: An integrated marketing communications campaign for John Robert Powers' personality development program , Julian M. Nery

An integrated marketing communications campaign for DOST-FPRDI Bamboo Musical Instruments Processing Center , Maybell Mariella A. Palaypayon

Integrated marketing campaign: The ShowerHut , Camille Palma

An integrated marketing communications campaign for Bloc 10 neighborhood center in Filinvest City, Alabang , Paul Denille Santos Pascual

Integrated marketing campaign for Rosa Cafe , Ma. Vera Reyes

An integrated marketing communications campaign for Colegio de San Juan de Letran - Intramuros, Manila (College) , Kevin Michael S. Robles

Integrated Marketing Communications Campaign for Meat Bros Deli Pampanga , Airam Sharissa J. Sanchez

Integrated marketing communications campaign for Fiesta Communities, Inc. , Edmel Heinz M. Simbulan

An integrated marketing communications campaign for Focolare Carpentry , Martella Aljuni T. Soquena

An integrated marketing communications campaign for Cebu Pacific Air piso protect , Kaira S. Tiozon

Theses/Dissertations from 2021 2021

Integrated marketing communications campaign for Silvestre liquid wax , Kyla Roxine Lio Aguinaldo

Integrated marketing communications campaign for BPI-Philam Life Assurance Corporation (BPLAC) Critical Care 100 , John Patrick Balquiedra

An integrated marketing communications campaign for Diwatang Maria , Shiela Camille V. Bascos

An integrated marketing communications campaign for HOKA , Rose Angela Bautista

An integrated marketing communications campaign proposal for WaveDigital by Trendscend Digital Corp. , Ma. Winona Angela N. Buendia

An integrated marketing communications campaign for LeiaPure , Leigh Coleen Cabalhin

An integrated marketing communications campaign for START: A research capacity building hub , Jhana Louisse B. Centeno

An integrated marketing communications campaign for St Pauls , Mary Joyce R. Chamorro

An integrated marketing communications plan for Lifeline Rehabilitation Center , Gwyn D. Contreras

An integrated marketing communications campaign for Teach for the Philippines , Ray Christian O. Cristobal

An integrated marketing communications campaign for Dad's Organic Farm , Shaira Eva C. Cutamora

An integrated marketing communications campaign for Wagyuniku Japanese-Korean BBQ Restaurant (BF Homes Aguirre) , Marlene H. Elmenzo

An integrated marketing communications campaign for Del & Kate , Veronica D. Fabian

An integrated marketing communications campaign for De La Salle Araneta University , Kris Anne S. Galupino

An integrated marketing communications campaign for Trisports Solutions, Inc , Dustine Mae E. Gavino

An integrated marketing communications campaign for Baron Method , Honeylett L. Javier

An integrated marketing communications campaign for Gruppo Dolci, Inc , Chiara Marie Reataza Jordan

An integrated marketing communications campaign for Kitchen Charm Marketing , Gwyneth Augustine T. Lee

An integrated marketing communications campaign for VReal Cosmetics , Valerie Ann DL. Lopez

An integrated marketing communications campaign for GoodbagPH , Louella S. Macatangay

An integrated marketing communications campaign for Concepstore.ph , Jenina Mae E. Magayon

An integrated marketing communications campaign for the Philippine Academy of Management , Gosh Cedric Mangampat

An integrated marketing communications campaign for XTREME One-Stop Appliances , Marco B. Mata

An integrated marketing communications campaign for Cafe Amadeo Development Cooperative , John Michael C. Mendoza

An integrated marketing communications campaign for Powerclean HE Liquid Detergent , John Michael M. Montilla

An integrated marketing communications plan for Auster’s at Summit Point Golf and Country Club , Masako Ninomiya

An integrated marketing communications campaign for Keepr Storage PH , Gerielle-Amor Pacleb

An integrated marketing communications campaign for Haus Gaz , Kyle Benjamine B. Parpan

Integrated marketing communications campaign for Rackuz Crispy Pata and Crispy Ulo , Alexandra Daphne C. Puzon

An integrated marketing communications campaign for Philippine Public School Teachers Association , John Laurence Abulon Robes

An integrated marketing campaign for the Little Children of the Philippines Foundation Inc. Residential Shelter-Hope Village , Carmel June Saga

An integrated marketing communications campaign for Point Blue , Krimi O. SanPedro

An integrated marketing communications campaign for Bayani Brew , Christel Joy D. Tamayo

An integrated marketing communications campaign for Yellow Turtle Coffee , Maria Czarina B. Tiongson

An integrated marketing communications campaign for Twinkle Twinkle , Jun Hang Wang

An integrated marketing communications campaign for NYFD (New York Fries and Dips) , Krizia Kimberly M. Yap

Theses/Dissertations from 2020 2020

An integrated marketing communications plan for Auster’s Catering & Events Planning Services , John Paul L. Gingoyon

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Humboldt-Universität zu Berlin - School of Business and Economics

Thesis in marketing.

The successful completion of studies in Business Administration with the major in Marketing can be achieved by writing a thesis in this subject.

Students who are interested in writing a thesis at the Institute of Marketing should attend the Marketing Seminar (Bachelor or Master).

Students in the Bachelor program simply fill out the questionnaire for potential graduants and submit it at the Institute's office.

If you are interested in writing your Master thesis in Marketing please send your application via e-mail to Prof. Klapper ([email protected]).

Questionnaire for Bachelor students
Guidelines for scientific work at the Institute of Marketing

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Marketing Thesis

26 Feb 2024 - 23 Feb 2025

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An externally examined piece of written work that reports on the findings of supervised research.

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If your paper outline is not linked below, try the previous year's version of this paper .

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USM Honors College Students Present Thesis Research at Marketing Conference

Tue, 03/26/2024 - 09:14am | By: Van Arnold

Marketing Theory and Practice Conference

University of Southern Mississippi (USM) Honors College students Haeden Overby and Patrick Tyson presented their thesis research during the 2024 Association of Marketing Theory and Practice Conference (AMTP) held earlier this month in Hilton Head, S.C.

Overby, a hospitality and tourism management major, and Tyson, an anthropology, sociology, and Spanish major, presented individual research papers, as well as a collaborative project, at the international and interdisciplinary academic marketing conference which brings together academic theory and real-world marketing practices.

This year’s conference saw more than 100 submissions. Of the 33 student paper submissions across undergraduate, Master's, and Ph.D. levels, Overby’s thesis paper – “Service robots’ effect on branding and consumers' intentions through online reviews” - won the James E. Randall Best Student Paper Award.

“Haeden and Patrick are exceptional students in my class. Their passion for research and dedication to their thesis projects have impressed me,” said Dr. Wei Wang, Associate Professor, Hospitality and Tourism Management Program Coordinator who served as both students’ thesis advisor. “Moreover, their active involvement and leadership roles on campus exemplify their commitment to excellence beyond academics,”

Tyson presented a research paper titled, “Uncertainty avoidance moderation over film-motivated tourists' views on destination image, place attachment, and intentions.”

Collaboratively, they presented a paper titled, “Cookies and calamari: Squid Game’s “Dalgona” and cutting shapes from its impact on Korean product purchase and travel intentions.”

“My advisors, Dr. Wei Wang and Dr. Banu Bas, have been incredibly patient teaching me about the research process, and I would not have been able to succeed without their support,” said Overby. “Dr. Randall is retiring from the AMTP conference this year, and the award was named after him for the first time. I am pleased to be the first recipient of the award under his name and am incredibly thankful I had the chance to meet him when I was presented the award.”

Added Overby, “This accomplishment has become great motivation to continue my research in marketing and to cross the finish line of submitting my thesis. I am glad to bring home a new award for Southern Miss Business!"

More information about the conference can be found here .

To learn more about USM’s College of Business and Economic Development, call 601.266.4659.

Categories: Business and Economic Development Honors College

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Master Thesis Training 2024

The Master Thesis Training (MTT) is an opportunity for master students at BUP participating universities to come together in an interdisciplinary and intercultural environment within the sphere of sustainability science. The event provides an opportunity for students to gain additional supervision from an expert on their thesis, develop connections with students from all around the Baltic Sea Region, and become better acquainted with academic perspectives.

The event will accept participants from BUP participating universities who are studying towards a master's degree and are working on their thesis during the spring term. The content of the thesis should be within sustainability science and from a Baltic Sea Region perspective.

Both previous editions of the Master Thesis Training have been highly rated by those who participated, receiving a rating of 9/10 and 9.2/10 with students remarking that the event was helpful for them in improving their thesis. To read more about the past events you can view the event reports from 2022 and 2023 .

Objectives of the training

This event aims to give master students from BUP participating universities the possibility to meet and discuss scientific problems with a focus on sustainability in an interdisciplinary and regional context. In this way, students will also have the opportunity to become acquainted with other universities and their scientific traditions. The training program will be based on an interdisciplinary approach. Moreover, improving students’ capabilities in thesis writing and various general thesis facets are also important aspects.

This international training will enrich the students’ perspectives on sustainability with experiences and perspectives from other disciplines and other countries. There is also a wide possibility to learn more about other important topics within sustainability science. The training will thus serve as a platform for a common understanding of regional challenges and possibilities and open avenues for future cooperation on these issues.

Four people sitting on a bench looking at the camera

25 March – Arrival, opening workshop, icebreaker activities

26 March – Student presentations, thesis defences and oppositions, group consultations

27 March – Individual consultations

28 March – Departure

Preliminary schedule and info

25-28 March 2024 , Uppsala, Sweden
Open for master students at BUP participating universities
Free of charge
Application deadline 31 January 2024
Held in English
Hosted by The BUP Coordinating Secretariat in Uppsala

Application and practical information

Only students who are currently writing their master thesis related to sustainability in a Baltic Sea Region context and who are enrolled at a BUP participating university will be considered. List of BUP participating universities .

The thesis topic should be related to at least one of the BUP themes. More information about the BUP themes .

If you are writing a thesis that is outside of these themes, but strongly linked with sustainability science then please do apply! Diversity is a strength of this event.

How to apply

Remember to include the following information- a summary of the master thesis including; 1) problem formation, 2) research topic and interests (your motivations and knowledge gap), 3) research question(s), purpose or aim (not all needed), 4) relation to sustainability science, 5) methodology (i.e. what you will do, why and how), 6) name of supervisor, 7) timetable of thesis (what have you done so far, what is still to do). Please observe that this information should be attached directly to the online application form.

Applications should be written in English.

The deadline to apply was 31 January 2024 .

Ukrainian Students

Due to the war in Ukraine we will invite students from our participating universities in Ukraine to take part in the Master Thesis Training online. Ukrainian students who participate online will be able to present their thesis to other students within the same field as well as receive feedback on their thesis from an expert from another BUP participating university.

Of course, if possible, Ukrainian students are welcome to join the event in-person in Uppsala, however, the BUP recognises that this may not be possible for all. If this is applicable to you, please complete the registration form as usual, and if accepted to the event, the organisers will be in touch with more information and to confirm details.

Practical Information

The conference is free of charge for master students from BUP participating universities and all costs of accommodation, food, and activities will be covered by the BUP. Students will be accommodated in shared hotel rooms.

All students must however cover their travel costs to and from Uppsala, Sweden.

Marketing material

If you wish to share information about the BUP Master Thesis Training we invite you to use our marketing material which can be found here: Google Drive with marketing material for the BUP Master Thesis Training.

Contact information

Evan Goss Project administrator The BUP Coordinating Secretariat [email protected] If you have any questions about the MTT, feel free to contact Evan.

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