47 case interview examples (from McKinsey, BCG, Bain, etc.)

Case interview examples - McKinsey, BCG, Bain, etc.

One of the best ways to prepare for   case interviews  at firms like McKinsey, BCG, or Bain, is by studying case interview examples. 

There are a lot of free sample cases out there, but it's really hard to know where to start. So in this article, we have listed all the best free case examples available, in one place.

The below list of resources includes interactive case interview samples provided by consulting firms, video case interview demonstrations, case books, and materials developed by the team here at IGotAnOffer. Let's continue to the list.

  • McKinsey examples
  • BCG examples
  • Bain examples
  • Deloitte examples
  • Other firms' examples
  • Case books from consulting clubs
  • Case interview preparation

Click here to practise 1-on-1 with MBB ex-interviewers

1. mckinsey case interview examples.

  • Beautify case interview (McKinsey website)
  • Diconsa case interview (McKinsey website)
  • Electro-light case interview (McKinsey website)
  • GlobaPharm case interview (McKinsey website)
  • National Education case interview (McKinsey website)
  • Talbot Trucks case interview (McKinsey website)
  • Shops Corporation case interview (McKinsey website)
  • Conservation Forever case interview (McKinsey website)
  • McKinsey case interview guide (by IGotAnOffer)
  • McKinsey live case interview extract (by IGotAnOffer) - See below

2. BCG case interview examples

  • Foods Inc and GenCo case samples  (BCG website)
  • Chateau Boomerang written case interview  (BCG website)
  • BCG case interview guide (by IGotAnOffer)
  • Written cases guide (by IGotAnOffer)
  • BCG live case interview extract (by IGotAnOffer) - See below

3. Bain case interview examples

  • CoffeeCo practice case (Bain website)
  • FashionCo practice case (Bain website)
  • Associate Consultant mock interview video (Bain website)
  • Consultant mock interview video (Bain website)
  • Written case interview tips (Bain website)
  • Bain case interview guide   (by IGotAnOffer)
  • Bain case mock interview with ex-Bain manager (below)

4. Deloitte case interview examples

  • Engagement Strategy practice case (Deloitte website)
  • Recreation Unlimited practice case (Deloitte website)
  • Strategic Vision practice case (Deloitte website)
  • Retail Strategy practice case  (Deloitte website)
  • Finance Strategy practice case  (Deloitte website)
  • Talent Management practice case (Deloitte website)
  • Enterprise Resource Management practice case (Deloitte website)
  • Footloose written case  (by Deloitte)
  • Deloitte case interview guide (by IGotAnOffer)

5. Accenture case interview examples

  • Case interview workbook (by Accenture)
  • Accenture case interview guide (by IGotAnOffer)

6. OC&C case interview examples

  • Leisure Club case example (by OC&C)
  • Imported Spirits case example (by OC&C)

7. Oliver Wyman case interview examples

  • Wumbleworld case sample (Oliver Wyman website)
  • Aqualine case sample (Oliver Wyman website)
  • Oliver Wyman case interview guide (by IGotAnOffer)

8. A.T. Kearney case interview examples

  • Promotion planning case question (A.T. Kearney website)
  • Consulting case book and examples (by A.T. Kearney)
  • AT Kearney case interview guide (by IGotAnOffer)

9. Strategy& / PWC case interview examples

  • Presentation overview with sample questions (by Strategy& / PWC)
  • Strategy& / PWC case interview guide (by IGotAnOffer)

10. L.E.K. Consulting case interview examples

  • Case interview example video walkthrough   (L.E.K. website)
  • Market sizing case example video walkthrough  (L.E.K. website)

11. Roland Berger case interview examples

  • Transit oriented development case webinar part 1  (Roland Berger website)
  • Transit oriented development case webinar part 2   (Roland Berger website)
  • 3D printed hip implants case webinar part 1   (Roland Berger website)
  • 3D printed hip implants case webinar part 2   (Roland Berger website)
  • Roland Berger case interview guide   (by IGotAnOffer)

12. Capital One case interview examples

  • Case interview example video walkthrough  (Capital One website)
  • Capital One case interview guide (by IGotAnOffer)

13. Consulting clubs case interview examples

  • Berkeley case book (2006)
  • Columbia case book (2006)
  • Darden case book (2012)
  • Darden case book (2018)
  • Duke case book (2010)
  • Duke case book (2014)
  • ESADE case book (2011)
  • Goizueta case book (2006)
  • Illinois case book (2015)
  • LBS case book (2006)
  • MIT case book (2001)
  • Notre Dame case book (2017)
  • Ross case book (2010)
  • Wharton case book (2010)

Practice with experts

Using case interview examples is a key part of your interview preparation, but it isn’t enough.

At some point you’ll want to practise with friends or family who can give some useful feedback. However, if you really want the best possible preparation for your case interview, you'll also want to work with ex-consultants who have experience running interviews at McKinsey, Bain, BCG, etc.

If you know anyone who fits that description, fantastic! But for most of us, it's tough to find the right connections to make this happen. And it might also be difficult to practice multiple hours with that person unless you know them really well.

Here's the good news. We've already made the connections for you. We’ve created a coaching service where you can do mock case interviews 1-on-1 with ex-interviewers from MBB firms . Start scheduling sessions today!

The IGotAnOffer team

Interview coach and candidate conduct a video call

making HR better, one HR pro at a time

case study beispiel hr

13+ HR Case Studies: Recruiting, Learning, Analytics, and More

Reposting a piece from the blog over at Lighthouse Research because I know not all of you subscribe over there!

case study hr

While much of the work we do at Lighthouse Research & Advisory focuses on quantitative research studies, we do a fair amount of qualitative research as well. We’ve collected case studies over time (and continue to) that highlight interesting approaches and examples of innovation within human capital management. The list below offers a wide variety of industries, examples, and flavors for you to learn from.

Want to see another topic or example not listed here? Comment below and and I will see what we can do to find that for you!

Wal-Mart, Automation, and Compassion Training

Walmart’s Fastest Growing Line of Business is Delivering Experiences

The Motley Fool: Blending Talent Management and Engagement

Motley Fool: The Coolest Talent Processes You’ve Never Heard Of

Chipotle: How Internal Mobility Reduced Turnover by 64%

Internal promotion-how Chipotle reduced turnover by 64%

Adtran: Using Hackathons for Employer Branding, Employee Development, and Retention

Using Hackathons for Branding and Retention

Stout Advisory: Performance Management, Peer Feedback, and Employee Engagement

How to Radically Change Your Performance Management Practice [Podcast]

H&R Block: Seasonal Hiring, Strategic Recruiting, and Hiring Manager Communications

Patagonia: measuring the roi of hr programs, hr strategy, employee perks and benefits.

Measuring the ROI of HR Programs is Critical: Here’s How Patagonia Does It

Hot Chicken Takeover: Employee Benefits, Corporate Culture, Leadership, and Social Responsibility

Can a Business Grow Competitively While Doing Social Good? [Podcast]

AlliedUniversal: Talent Acquisition, Employee Referrals, and High-Volume Hiring

How Does AlliedUniversal Hire 90,000 Workers a Year? Referrals and PURPOSE [Podcast]

Duie Pyle: Remote Worker Engagement, Blue Collar Challenges, and Competitive Recruiting

Talent Lessons from the Transportation Industry [Podcast]

Ohio Living: Core Values, Company Culture, and Employee Recognition

We’re Only Human 39: Ohio Living Serves 70,000 Clients Annually with Core Values

Cox Enterprises: HR Analytics, Business Impact, and Strategy

We’re Only Human 53: How to Partner with Your Talent Analytics Team

McDonald’s: Learning Measurement, Business Impact, and ROI

Southwest airlines: corporate culture, employee perks, and employee engagement.

We’re Only Human 40: How Southwest Airlines Lives and Breathes Corporate Culture

HJF: HR Technology Selection and Implementation, HR Leadership, and Modernization

We’re Only Human 55:The HR Leader’s First Year on the Job

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case study beispiel hr

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  • September 26, 2022

Best HR Case Studies

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HR as a function has undeniable importance from a business management perspective. With the advancement in technology, 2022 saw a huge technological shift in this aspect of business management as well. Apart from digitizing all other business aspects, organizations have begun to incorporate technology and data into HR practices as well.

HR Analytics Case Studies with Business Impact and its benefits are listed below:

An american mnc reduces attrition using people analytics and forecasting.

Case: This American MNC is a client of PeopleStrong and is suffering from a high turnover of employees at five locations. The company intended to install analytics in order to evaluate the main drivers of attrition and do forecasting for their occurrence at different business locations.

Solution: An integrated tool for workforce analytics was created and implemented. This tool could capture attrition results and their drivers and do a forecasting based on trends.

Also Read:  Executive Development Program In Human Resource Management From XLRI Jamshedpur

Result: The forecasting report predicted that 500 of the 5000 employees were going to quit in the next 6 months. Better employee retention policies were designed which included rewards and incentives apart from better people strategies. Even though 250 people still left, the figure was 50% lower than the prediction.

Under Armour digitized employee recruitment and enhanced employee experience

Case: Under Armour, an American organization dealing with the manufacture of sports and casual apparel and footwear, is a global company. With more than 130 global outlets and 8500 employees, their ATS system received more than 30,000 resumes in a month. Thus, hiring was a cumbersome process for them as well as candidates applying for a job.

Solution: They engaged in a digital recruitment system called Hirevue. With Hirevue, managers could create interviews with candidates with the help of pre-recorded questions. This screening process helped managers call in only employees who met their requirements for webcam or mobile recorded interviews.

Result: Managers could now hire new employees much more quickly. There was a 35% reduction in time in the overall interview to the hiring process. Talent quality also improved.

These above case studies show the emerging trend of incorporating analytics in the HR function of business management . This can also be seen to have positive results in the recruitment and retention processes. 

Human resource management is quite a recent term. Employees are treated with a lot of respect and regard nowadays compared to earlier. There were times when workers were considered to be expendable and they had few rights. Working conditions were miserable and people had no say in how organizations are operated or in the way they were treated. The industrial revolution is what brought changes. Companies started realizing that keeping employees loyal was essential for running businesses smoothly.  

Caring For Employees During The Industrial Revolution

Courses for human resources certification online teach that before the industrial revolution there were hardly any large industries and a need for managing workers was not felt. Working conditions were dangerous for them and pay was hardly commensurate with what work they did. In the late 1900s, companies like the UK-based Cadbury and Jacob from Ireland appointed welfare officers. These firms introduced a system of payment during sick leaves and cheap housing for employees.

Also Read:  Executive Development Program In HR Analytics From XLRI

It was F W Taylor during the early twentieth century who introduced a system for managing staff. He believed that people could be trained to become experts in certain jobs. The famous carmaker Ford adopted his methods. Tools in manpower management like job analysis, employee selection procedures, and training methods were introduced during this period. Certain fast food organizations also adopted Taylor’s theories. His mistake was that he did not think people can get bored with doing the same job.

Employee Management During The World Wars

Two events that changed many things for us are the first and second world wars. Employee unions had been formed during the first world war. As men went to fight wars, women came to be seen more in workplaces. In your HR training certification by IIM Raipur , you will learn how companies had to think about managing workers and form new rules. Recruitment, dismissal, bonus, and absence from work came under the scope of manpower management.

Researchers like Elton May opined that factors like motivation, job satisfaction, leadership skills, and group dynamics could influence performance. The improvement in the economy after the war saw many firms adopting a more flexible approach to staff members. Big companies used employee benefits to lure and retain people. Personnel and welfare work was in full swing during the second world war, but it was done in a bureaucratic style as government-run firms influenced law-making.

The Post-War Scenario

The 60s were not good times for industrial relations as it was found that none of the entities involved in negotiation had skills to discuss issues of employees. As the decade came to an end, employment opportunities improved, and along with this, people management techniques began to be used. When you study human resources certification online courses you will know that terms like motivation, organizational behavior, and management training were heard more commonly.

Also Read:  Executive Development Program In Talent Management

In the seventies, much was talked about rewarding employees. The next two decades saw economies sliding and companies becoming less profitable. But it was also then that many organizations realized the importance of retaining people. They began looking at workers as an asset that must be taken care of if the firm wants to have an edge over competitors. Humans started to be regarded as resources that need to be effectively managed. Human Resource Management was born.

The Nineties To Now

It is no more only personnel management and administrative tasks for workforce heads. The HR training certification by IIM Raipur will tell you that it is more about employee engagement and development that people managers are tasked with now. Human resource departments are strengthening the culture in an organization and finding people who can fit that environment. They are also tasked with ensuring that every employee gets an opportunity to use his or her talents for the benefit of their companies.

Also Read:  Why is it Important to Study Human Resource Management?

HR managers are more focused on workers than on processes. This department is also gaining more importance as management’s realize a need to attract and retain the best talents available in the market. HR leaders find themselves among the C-suite as their role in getting the best out of employees is increasing. They must understand the needs of a more diverse, multicultural, and multigenerational workforce and ensure to fulfill them. Retention of good hands has assumed much importance nowadays.

The Future Of HR Management

  The human resources certification online courses will teach that it is not just enough to employ and retain people, but they must also be trained and developed. The speed at which new technologies emerge, there is a need to keep employees abreast of modern developments. HR managers must continuously update themselves with modern technology and arrange training programs to empower workers with new skills. The journey of staff members in an enterprise will be that of continuous learning.

Acquiring best talents and retaining them will remain the focus of any progressive organization. People managers will have to find innovative means to attract those who are equipped with the latest skills required for a job. Engaging with prospective employees through social media platforms will be practiced by more HR heads. There will be increased use of automation for screening resumes and conducting initial interviews. This will speed up the process and reduce costs.

HR departments will be trying innovative methods to improve employee experience in the company. They will find out the requirements of the new breed of recruits. Learning opportunities will be improved. Promotions and salary hikes will no longer be based on experience or seniority. New procedures for evaluating employees will be used. Getting HR training certification by IIM Raipur will teach new methods that are used by global enterprises for appraisal and rewarding.

Looking at the evolution of human resource management can show you that there has been a shift from looking at employees as only a means to achieve company objectives, treating them as individuals, and satisfying their needs. There is a realization that it is equally important to ensure that their goals are achieved and these objectives are in line with that of the organization. HR departments will play a more important role as retaining good talent becomes crucial. Combining the human force with machines and using that synergy will be highly important in the future.

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Guide to Writing an Effective HR Case Study

Table of Contents

As a human resource (HR) professional, you may be asked to write a case study at some point in your career. A case study is a detailed account of a real-life HR situation that highlights challenges, solutions, and outcomes. It’s an effective tool for learning and development and showcasing your skills and expertise to potential employers or clients. This brings us to why an HR should learn how to write an HR case study. Writing a good HR case study requires knowledge, creativity, and attention to detail. In this article, we’ll explore the key elements of a successful HR case study. Let’s get started with tips on  how to write an HR case study .

What Is an HR Case Study?

An HR case study is a detailed analysis of a specific human resources problem or challenges that an organization has faced . It typically involves the identification of the problem and analysis of potential solutions. It also includes developing and implementing a course of action to address the issue.

Importance of an HR Case Study

The importance of HR case studies lies in their ability to provide valuable insights. This is regarding the best practices and innovative solutions for human resources issues. Here are some of the key reasons why HR case studies are essential:

Learning From Real-World Examples

HR case studies provide a practical and engaging way to learn about HR issues and solutions. By studying real-world examples of HR challenges and their resolutions, HR professionals can gain a better understanding. This will lead to how to approach similar problems in their organizations.

Developing Problem-Solving Skills

HR case studies allow HR professionals to develop and showcase their problem-solving skills, analytical abilities, and strategic thinking. By presenting a well-researched and well-written case study, HR professionals can demonstrate their expertise and leadership potential within the organization.

Identifying Best Practices

HR case studies can be used to identify best practices and innovative solutions for HR issues. By examining successful HR initiatives and programs, HR professionals can gain insights into what works and what doesn’t. They can use this knowledge to develop effective HR strategies.

Building Support for HR Initiatives

HR case studies can be used to showcase the value of HR initiatives to senior leadership and other stakeholders. By presenting data and examples of successful HR programs, HR professionals can help to build support and buy-in for HR initiatives. They can help to secure the resources and funding needed to implement them.

Driving Positive Change

HR case studies can help to drive positive change and growth within an organization. Organizations can improve employee satisfaction, productivity, and overall business performance by identifying and addressing HR issues.

person writing on brown wooden table near white ceramic mug

Key Elements of a Successful Case Study

Start with a clear objective.

Before you start writing your case study, it’s essential to have a clear objective in mind. What do you want to achieve with this case study? Is it to showcase your problem-solving skills? Is it to demonstrate the effectiveness of a particular HR strategy? Or is it to share best practices with others in the field? Whatever your objective is, make sure it’s specific, measurable, and achievable. This will help you stay focused throughout the writing process and ensure your case study is relevant and informative.

Choose a Compelling HR Situation

The next step is to choose an HR situation that is compelling and relevant to your objective. This could be a real-life scenario you’ve encountered or a hypothetical situation demonstrating a particular HR challenge. When choosing a situation, consider the following:

  • Is it relevant to your objective?
  • Is it complex enough to showcase your problem-solving skills?
  • Does it have a clear beginning, middle, and end?
  • Does it involve various stakeholders, such as employees, managers, and external partners?

Once you’ve chosen your situation, gather all the relevant data, such as interviews, surveys, and performance metrics.

Set the Scene

The beginning of your case study should set the scene for the situation you’re presenting. This is where you introduce the main characters, provide background information, and explain the context of the situation. Tell a story that captures the reader’s attention to make your case study engaging. This could be a real-life anecdote or a hypothetical scenario that illustrates the problem you’re trying to solve. For example, if your case study is about a company struggling with high employee turnover, you could start by telling a story. It could be one of an employee who quits after only a few months on the job. This will help to humanize the situation and make it more relatable to the reader.

Define the Problem

Once you’ve set the scene, it’s time to define the problem you’re trying to solve. This should be a clear and concise statement that identifies the organization’s main issue or challenge. When defining the problem, focus on the root cause rather than the symptoms. For example, if the problem is high employee turnover, the root cause may be poor management practices or a lack of career development opportunities.

Analyze the Data

The next step is to analyze the data you’ve gathered and identify potential solutions to the problem. This is where your analytical skills come into play, as you’ll need to review the data and identify patterns, trends, and insights. When analyzing the data, consider all the relevant factors, such as employee demographics, job satisfaction, and performance metrics. You may also want to consider external factors, such as industry trends or economic conditions.

Develop a Solution

Based on your analysis, you should be able to develop a range of potential solutions to the problem. This is where your creativity and problem-solving skills come into play. You’ll need to create innovative and practical solutions that address the root cause of the problem. When developing a solution, consider the feasibility, cost, and potential impact on the organization. You should involve stakeholders, such as managers and employees, in the solution development process to ensure buy-in and support. It’s essential to consider a range of solutions and evaluate each one based on its potential effectiveness, cost, and feasibility. You can develop a cost-benefit analysis or a risk assessment to help you make an informed decision.

Implement the Solution

Once you’ve developed a solution, it’s time to implement it. This is where your project management skills come into play. You’ll need to create a detailed plan, assign responsibilities, and set a timeline for implementation. When implementing the solution, communicate the plan and its benefits to all stakeholders. You can also provide training and support to employees affected by the solution. Monitoring the implementation process closely and adjusting as needed is essential. You may encounter unexpected challenges or resistance from stakeholders, so it’s important to be flexible and adaptable.

Evaluate the Outcomes

Once the solution has been implemented, evaluating its effectiveness is essential. This is where you’ll measure the outcomes and compare them to the goals you set at the beginning of the case study. When evaluating the outcomes, consider both the quantitative and qualitative data. This could include employee satisfaction surveys, performance metrics, and stakeholder feedback. If the solution was successful, highlight the key factors that contributed to its success. If it wasn’t successful, consider what could be improved in future implementations.

Tell the Story

The final step is to tell the story of your HR case study in a compelling and engaging way. This could involve writing a report or developing a presentation that highlights the key elements of the case study. When telling the story, make sure to focus on the problem, the solution, and the outcomes. Use data and examples to illustrate your points, and consider including quotes or testimonials from stakeholders. To make your case study stand out, try to be creative and use a variety of formats, such as infographics, videos, or podcasts. You may also want to consider publishing your case study online or sharing it with other HR professionals through social media or professional networks.

Tips on How to Write an HR Case Study

Now that you know the key elements of a successful HR case study, here are some tips to help. You can write one that is both informative and engaging:

  • Use a storytelling approach to make your case study more relatable and engaging.
  • Focus on the problem, the solution, and the outcomes to provide a clear and concise narrative.
  • Use data and examples to illustrate your points and support your arguments.
  • Involve stakeholders in the solution development process to ensure buy-in and support.
  • Be creative and use a variety of formats to make your case study stand out.
  • Don’t be afraid to highlight your own skills and expertise in the case study. Make sure to focus on the outcomes rather than your own achievements.
  • Use a brief and formal writing style, and make sure to proofread and edit your work carefully.

Learning how to write an HR case study requires a combination of knowledge, creativity, and attention to detail. By following the steps outlined in this article, you can develop a great case study that showcases your problem-solving skills . This will prove your analytical abilities, and your expertise in the field of human resources. Remember to focus on the problem, the solution, and the outcomes, and to use data and examples to support your arguments. And don’t be afraid to be creative and innovative in the way you tell your story. After all, a great HR case study is not just informative, but also engaging and memorable.

Guide to Writing an Effective HR Case Study

Abir Ghenaiet

Abir is a data analyst and researcher. Among her interests are artificial intelligence, machine learning, and natural language processing. As a humanitarian and educator, she actively supports women in tech and promotes diversity.

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case study beispiel hr

10 Steps to Write a HR Case Study

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My sister always looks forward to when she will cease to be a student. I can only imagine her joy from the countless times I have heard her yapping about it. But I barely blame her; she has all the rights to wait for that time.

Being a student often feels like a necessary evil that you can barely wait to be over with. Many situations make the wait feel longer than it seems. An example is HR case study writing. But it doesn’t have to be that way. It is said that if you can’t beat them, join them. The same goes. If it is too unnerving, learn its ways and be the pro.

What is an HR case study?

If you may be interested in business studies, then this may not be a new phrase you’ve heard of.

A case study analysis is a form of academic writing which analyses a situation, event, place, or person to form a conclusion. They are valuable for phenomena that can’t be studied in a laboratory or quantitative methods. HR case studies play vital roles in human resource management, personnel management, and other related courses. They include a detailed description of a simulated or real-life decision-making scenario. They also aim at enhancing decision-making skills, managerial competency, and problem-solving skills.

The following are tips to perfect your HR case study writing:

1. Read the given instructions carefully

It is amusing how people often spurn instructions and delve right into whatever they desire to do as if they are experts. Guidelines will always be worthwhile and will come in very handy, more than you would know. The witty Agnes Allen quotes that when everything fails, read the instructions.

Make sure you understand what is expected of you from the given instruction. Scrutinize and comprehend them because only then will you have a facile time as you advance with your writing.

2. Prepare for the assignment

When going for battle, you must double-check on all items that offer you a winning chance. Determine the primary problem in context to your study, the kind of questions you want to ask, the tools necessary in your assignment, and your research background. Once you can answer the questions above, the foggy confusion in your mind fades, and you begin to experience translucence on how to go about your case study.

3. Choose your required tools carefully

The sky is always the limit. It is okay to dream as big as you want. However, make sure your dreams are achievable. A case study involves responses piled up from the public and any other sources. To amass this information, tools such as interviews and questionnaires are necessary for use. The decision on the tools to use may be guided as per the instructions provided. If not, choose the least problematic and the easiest to work with.

4. Formulate your questions to give the most accurate response

The type of questions depends on the kind of tool you decide to use. For example, if the study aims to check the public’s response towards a particular product, the questions asked in an interview may differ from those asked in a questionnaire. Interviews offer a one-on-one chance, allowing the interviewer to give more information on the topic. On the other hand, questionnaires are straightforward and cap the response of the one answering. For better response, you may combine various tools to get a wide array of information. The choice is all yours.

5. Learn how to use various tools of research

There is no research without action, no action without research. To conduct a case study, you may require skills you have minimal knowledge of. The only way this is possible is through studying and researching. If your tool of interest is through interviews, you must learn to be the best interviewer. Many expert writers from various essay writing services are patiently waiting for your call, and they will offer all the help you may require. With academic writing services, you may learn the best way of interviewing to get the best results as directly as possible.

6. Devise a method to analyze data collected

Information obtained is then collected and appropriately arranged to reduce any stupor. Review the answers to each question and analyze why the person provided such an answer. For this data to be understood effectively, it must be carefully examined. Ensure that you closely dissect all responses supplied to grasp properly how best you will answer your question.

7. Organize the information obtained to a manageable measure

You may have collected all manner of information from your research, questionnaires, interviews, and any other sources you may have had. However, it may be inconceivable to document all your responses in your case study. Of course, you will need to provide facts, numbers, or refer to authoritative sources. You can also use phrases from the interview. You may be forced to selectively choose the information provided. Summarize the responses given while highlighting the main point given by your audience. This is a skill you must master. Managing your data makes your study more manageable to handle, interpret and understand.

8. Choose the best data presentation tools

A case study is all about how well you handle your data and communicate the responses obtained. Presentation is therefore very delicate to this process. Your presentation skills must be nothing short of top-notch. All the information is necessary so that the reader can come to his conclusion with your help. In simpler words, this task is like a puzzle. Each of your sentences is a puzzle, and your conclusion already adds up the overall picture. Numbers may come a long way to show the extent of the work conducted. You may, for example, indicate the number of people that sided with a specific response. Take that extra mile to show how flawless your work is.

9. Compose your case study

Once you have all your facts right, nothing stops you from jotting down your findings. With the guidance of an efficient case study writing service , you will be unbeatable. You can also find professional essay writing help to guide you through your experience on the internet. You can also look at many examples to make your writing as smooth as possible.

10. Edit your work

The nerve-wracking part is now over. Ensure all questions have been answered, and the instructions have been followed closely. Confirm there are no grammatical or spelling errors as well. Now, you are good to go.

Negative perceptions have proven to be very restricting and imprisoning. Nothing is impossible with the proper guidance, so do not fear writing essays; we are here to help you.

“Mark Hunt” has been a professional writer since 2006. He is very passionate about his work related to HR.

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Case Study: Bedeutung, Beispiele, 6 Tipps zur Lösung

Ein Case Study (auch „Fallstudie“) kann Aufgabe im Assessment Center oder im Vorstellungsgespräch sein. Besonders häufig sind die Fallstudien bei Consulting- oder Marketing-Jobs. Hier sind sie ein wichtiger Teil des Auswahlverfahrens. Bei der Case Study schlüpfen Bewerber in die Rolle eines Beraters, analysieren und strukturieren eine komplexe Problemstellungen und entwickeln Lösungen oder Strategien, die sie anschließend präsentieren. Das alles unter Zeitdruck. Wir zeigen Ihnen, wie Sie die Fallstudien in der Bewerbung meistern – inklusive Tipps und Beispielen…

▾ Inhalt: Das alles erwartet Sie!

Jochen Mai

ist Gründer der Karrierebibel sowie Autor mehrerer Bestseller, TV-Jobcoach, Speaker und Experte für Jobwechsel, Gehalt & Online-Business.

Case Study: Bedeutung, Beispiele, 6 Tipps zur Lösung

Case Study Bedeutung

Der Begriff „Case Study“ (Deutsch: „ Fallstudie “ oder „Planspiel“) stammt ursprünglich aus der Wissenschaft und beschreibt dort zum Beispiel eine Forschungsmethode zur Bearbeitung eines Einzelfalls. Seine heutige Bedeutung hat der Case Study Test aber vor allem aus der Bewerberauswahl . Heißt: dem Einsatz im Assessment Center oder Vorstellungsgespräch . Hierbei simulieren Bewerber ein praxisnahes Problem und entwickeln dafür – unter Zeitdruck – realistische Lösungen.

Was wird bei der Case Study getestet?

Die Fallstudie kann eine Einzel- oder Gruppenaufgabe sein. Auf dem Prüfstand stehen dabei Kompetenzen wie:

  • Auffassungsgabe
  • Analysestärke
  • Fachliches Know-how
  • Soft Skills und soziale Kompetenzen
  • Zeitmanagement
  • Fokussierung
  • Problemlösungskompetenz
  • Out-of-the-box Denken
  • Unternehmerisches Denken
  • Stressresistenz
  • Konzentrationsfähigkeit
  • Kreativität

Während der Case Study werden die Teilnehmer in der Regel permanent beobachtet. Daher gehört am Schluss noch die Präsentation der Lösung und Lösungswege dazu. Üblich ist, dass die Teilnehmer anschließend noch Feedback von den Prüfern oder Personalern bekommen.

Case Study Arten

Unterschieden werden bei den Fallstudien meist drei Hauptformen:

Business-Cases

Die klassische Fallstudie. Die Bewerber müssen ein praxisnahes Problem analysieren, lösen und präsentieren. Wirtschaftliches Grundverständnis ist dafür unerlässlich. Erfahrungen aus dem Studium oder aus Praktika helfen enorm. Typische Case Study Beispiele sind die Einschätzung für einen Markteintritt, die Optimierung des Firmenauftritts in einem veränderten Marktumfeld oder ein schwieriges Mitarbeitergespräch .

Marktgrößenschätzungen

Bei diesen Schätzaufgaben müssen die Bewerber realistisch einen potenziellen Absatzmarkt einschätzen. Zum Beispiel: „Wie hoch ist das Marktpotential für Carving Skis in Japan?“ Kandidaten müssen bei dieser Case Study nicht nur rechnen und logisch Denken können. Oft geht es um Allgemeinwissen und systematisches Vorgehen, denn ein „richtig“ oder „falsch“ gibt es bei dieser Fallstudie nicht. Lösungsfragen im obigen Fall könnten sein: Wie groß ist die Bevölkerung Japans? Wie viele davon laufen Ski? Wie viele Skier werden importiert? Wie entwickelt sich die Nachfrage?

Brainteaser

Um logisches und analytisches Denken geht es auch bei diesen Rätselfragen und Knobelaufgaben. Brainteaser testen Kreativität und Auffassungsgabe ebenso wie abstraktes oder Nicht-lineares-Denken. Case Study Beispiele: „Wie viele Klavierstimmer gibt es in Chicago?“ (siehe Fermi-Fragen ) oder „Eine Frau besitzt zwei Sanduhren. Die eine läuft fünf Minuten, die andere sieben. Sie möchte damit aber 13 Minuten stoppen. Was muss sie tun?“ ( Lösung ).

Mehr Tipps für das Assessment Center

Weitere typische Übungen und Aufgaben im Assessment Center sind:

  • Postkorbübung
  • Rollenspiele
  • Gruppendiskussion
  • Selbstpräsentation
  • Persönlichkeitstest
  • Eignungstest
  • Einstellungstest
  • Einzelassessment

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Case Study Beispiele: 3 Übungen

3 typische Aufgabenstellungen aus der Praxis.

  • „Sie leiten eine Filiale eines Finanzdienstleisters. Ihnen unterstehen drei Gruppenleiter, die jeweils fünf Mitarbeiter führen. Durch Krankheit und Urlaub ist der Leiter einer Gruppe im Urlaub und einer krank. In einer anderen Gruppe fehlen krankheitsbedingt sogar drei Mitarbeiter. Zahlreiche Termine können nicht eingehalten werden. Zahlreiche Überstunden müssen gemacht werden, die Aufgaben stapeln sich bereits. Arbeiten Sie eine Strategie aus, um die anfallenden Arbeiten schaffen zu können, ohne dass der Kundenservice darunter leidet. Sie haben 25 Minuten Zeit.“
  • „Sie sind Führungskraft eines mittelständischen Unternehmens, das Sportartikel herstellt. Die Geschäftsleitung überlegt, ob sich eine Expansion in den US-Markt lohnt. Hochwertige Produkte zu geringen Preisen – das wäre dort ein Novum und könnte den Markt verändern. In Zeiten einer drohenden Rezession ist der Schritt aber nicht ungefährlich. Die wirtschaftlichen Risiken sind daher genau zu prüfen: Was spricht für eine Expansion, was dagegen? Wägen Sie Vor- und Nachteile ab und erstellen Sie ein Entscheidungskonzept. Präsentieren Sie das Ergebnis anschließend in nicht mehr als zehn Minuten. Zur Vorbereitung Ihrer Präsentation haben Sie keine Hilfsmittel zur Verfügung.“
  • „Sie sind Büroleiter in einer größeren Steuerkanzlei. Als Sie eines Morgens ins Büro kommen, fliegt plötzlich ein Papierflieger von hinten knapp an Ihnen vorbei. Obwohl Sie sich umdrehen, können Sie nicht sehen, wer den Flieger gestartet hat. Alle Kollegen scheinen in Ihre Arbeit vertieft. Wie reagieren Sie? Erläutern Sie Ihre Vorgehensweise und begründen Ihre Reaktion.“

Einsatz: Wo kommen Case Studies vor?

Typisch ist dieses Auswahlinstrument in der (strategischen) Unternehmensberatung . Aber auch in anderen Bereichen des Consultings oder Inhouse Consultings . Weitere Branchen und Berufe, in den Sie mit einer Case Study rechnen sollten sind: Marketing, Wirtschaftsprüfung, Business Development und Projektmanagement.

Gerne genutzt wird das Auswahlverfahren zudem bei der Auswahl künftiger Führungskräfte oder für Trainee-Stellen .

Case Study Vorbereitung

Machen Sie sich klar: Es gibt bei einer Case Study selten nur DIE EINE „richtige“ Lösung. Der Weg dorthin ist wichtiger – das eigenständige Denken, Ihr Arbeitsstil . Zur professionellen Vorbereitung gehört daher, sich möglichst viele verschiedene Case Studies anzusehen und diese für sich (oder mit Freunden) im Vorfeld durchzuspielen und zu lösen. Beispiele dazu finden Sie zahlreich im Internet – oft mit Musterlösungen.

Entwickeln Sie Strategien und Methoden , um sich komplexen Problemen zu nähern und diese in (lösbare) Teilaufgaben zu zerlegen. Strukturieren Sie Schritt für Schritt die Aufgabe (sogenannte „Frameworks“), treffen Sie logische Annahmen und bearbeiten Sie diese Einzelfälle danach zügig. Auch die anschließende Präsentation lässt sich gut vorbereiten. Zum Beispiel nach dem Muster einer freien Rede . Entscheidend ist, das Prüfer wie Personaler Ihren Lösungsweg und Ihre Gedankengänge nachvollziehen können. Denn diese werden höher bewertet als die Lösung und Antwort selbst.

TIPP: Hintergründe recherchieren!

Es schadet sicher nicht, wenn Sie sich in der Vorbereitung zur Case Study genau über das Unternehmen, die Branche und den Markt informieren. Die besten Erfolgschancen haben Sie, wenn Sie sich mit realen Herausforderungen des Unternehmens beschäftigen. Zum Beispiel Konjunkturentwicklung, neue Produkte, Marktbegleiter, Marketing-Strategien… Zudem sollten Sie das schriftliche Rechnen und Kopfrechnen noch einmal auffrischen beziehungsweise trainieren. Case Studies enthalten fast immer Rechenaufgaben.

Case Study lösen: 6 Tipps

Ob im Assessment Center oder im Bewerbungsgespräch : Wann immer Sie mit einer Case Study konfrontiert werden, bewahren Sie bitte stets Ruhe! Aktionismus wäre ein Fehler. Um das Planspiel und die Case Study lösen zu können, haben sich die folgenden Tipps schon vielfach bewährt:

Aufgabe verstehen

Klingt banal, ist es aber nicht. Lesen Sie sich die Aufgabe gründlich durch (Auffassungsgabe!). Gerade Brainteaser wollen Sie oft aufs Glatteis führen. Dabei ist die Lösung ganz einfach. Zum Teil dürfen (oder sollen) Sie auch Rückfragen stellen. Das dokumentiert Lernwille und Reflexionsvermögen über die Aufgabenstellung hinaus. Wichtig ist hierbei eine klare Zielorientierung: Was wird von Ihnen verlangt? Welches Ergebnis wird angestrebt?

Problem strukturieren

Im zweiten Schritt sollten Sie die Fallstudie strukturieren und eingrenzen. Bei Business Cases können Ihnen sogenannte Frameworks (BCG-Matrix, Porters Five Forces, etc.), Mindmaps oder Methoden wie SWOT-Analyse oder Scrum helfen. Wichtig ist, dass Sie sich eine Lösungsskizze oder ein Lösungsschema überlegen und sich daran halten.

Zeit einteilen

Der Zeitdruck gehört zum Test. Manche Case Studies sind so angelegt, dass Sie diese unmöglich in der vorgegebenen Zeit schaffen können. Sie müssen also zugleich auswählen, reduzieren, fokussieren. Dieses ergebnisorientierte Vorgehen ist wichtig, damit Sie sich nicht in Details verlieren. Verschwenden Sie also keine kostbare Minuten und konzentrieren Sie sich auf die wichtigsten Aspekte der Problemstellung. Tipp: Zuerst die groben Schritte, dann die Details!

Informationen beschaffen

Erstellen Sie eine präzise Liste der vorhandenen Daten und Fakten. Teilweise gibt es kurze Case Studies, teils längere, die über 2-3 Stunden oder gar einen Tag gehen. In die Bearbeitungszeit fällt dann auch, relevante Informationen zu recherchieren , falls diese im Informationsmaterial nicht enthalten oder (bewusst) lückenhaft sind. Hier können Sie nachfragen, am Smartphone googeln oder – falls die Zeit zu knapp ist – realistische Annahmen treffen, mit denen Sie anschließend weiterrechnen.

Lösungswege dokumentieren

Machen Sie sich permanent Notizen und dokumentieren Sie alle Lösungsschritte für die Beobachter. Sie werden danach später gefragt und sollten immer erklären können, warum Sie so vorgegangen sind. Gerade das strukturierte und systematische Vorgehen wollen HR-Manager sehen.

Resultat präsentieren

Am Schluss werden Sie Ihr Ergebnis meist präsentieren müssen (zum Beispiel am Flipchart ). Ausnahme: Case-Interviews. Dabei erklären Sie laut gegenüber den Personalern, wie Sie vorgehen würden und warum Sie sich wofür entscheiden. In vielen Fallstudien gibt es mehrere Optionen. In dem Fall sollten Sie für die jeweiligen Alternativen jeweils die wichtigsten Vor- und Nachteile nennen können. Rechnen Sie während und nach der Präsentation mit kritischen Fragen oder Rückmeldungen. Auch das gehört noch zum Case Study Test. Hierbei geht es um Ihre Kritikfähigkeit , Lernbereitschaft und das Selbstreflexions -Vermögen.

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Digital HR Tech

OCTOBER 23, 2019

In this article, we have collected some of the best Digital HR case studies we’ve come across. They’re good examples of organizations that really get Digital HR and make the most of it. Each case study is connected to a specific business imperative. What’s in? Anchor Trust 2. Deloitte 5.

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Creating Employment Opportunities With Flex Manufacturing (i4cp login required)

MARCH 7, 2023

This case study represents one of the submissions for i4cp's 2023 Next Practice Awards, winners will be honored at the i4cp 2023 Next Practices Now Conference. You can also view other Next Practice Award case studies . A cross-functional team formed to include the Director of Manufacturing, his HRBP and Recruiting .

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Case Study: Using Hackathons to Attract, Develop, and Engage Talent

FEBRUARY 26, 2018

“This message will appeal to people in our recruiting process who gravitate towards a culture of hackathons and innovation. For example , one of the marketing team members works with the hackathon committee to develop collateral and signage promoting the hackathons. It will also turn away others that don’t fit.”

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Healthcare HR and Nursing Leaders: Partnering for Improved Outcomes

FEBRUARY 11, 2019

Creating a partnership between nursing leaders and HR, though, can help organizations do a better job recruiting and retaining nurses, leading to better workforce management for HR and improved care for patients. With a projected nursing shortage in the next decade , recruitment has never been more important for healthcare organizations.

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Recruit Better: Employee Discount Programs and Taxes

APRIL 16, 2017

Examples of de minimis perks include occasional tickets to theatres and sporting events, as well as invitations to company-hosted parties and picnics. That helps strengthen relationships and increase engagement with employees, and it can serve as a competitive differentiator and recruitment tool.

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9 Inspiring Employee Experience Examples To Boost Your EX

JANUARY 12, 2024

These touch points are encounters with your policies, processes, and strategies from the first contact during recruitment to the offboarding and alumni policies. One of the best ways to learn is to look at specific employee experience examples , case studies , and initiatives deployed in other organizations. Contents 1.

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9 Rules for Choosing a Good Applicant Tracking System

DECEMBER 29, 2022

The purpose of an ATS is to expand your team’s capabilities, taking tedious recruiting and hiring tasks off their plates so they can focus on the parts of their jobs that can’t be automated. If your recruitment software isn’t eliminating obstacles and solving problems, there’s a better solution out there.

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How to Identify Bottlenecks in Your Recruitment Process

DECEMBER 9, 2014

Take recruiting for example . When the recruiting process is broken, everybody knows it. And in my experience, everyone blames everything on recruiting being broken. “We Problems (or contraints) in recruiting isn’t something to ignore because finding top talent is essential to the business.

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13 Great Employer Branding Examples To Inspire You in 2024

SEPTEMBER 15, 2023

In this article, we’ll share 13 exceptional employer branding examples and what we like about them to inspire you in building your employer branding strategy. Types of employer branding content Employer branding examples 1. Now, let’s dive into the best employer branding examples ! Contents What is employer branding?

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20 Must-Read Recruitment Blogs for Successful Recruiters

MARCH 23, 2023

Whether you’re an in-house or external recruiter , you have to stay up-to-date to set yourself up for success. Recruitment blogs are one of the best resources to learn the latest and hone your skills. We’ve compiled a list of 20 blogs on recruitment you should check out. Recruiting and hiring reports and statistics.

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Recruiting in the Era of International Accounting Standards: A Hiring Manager’s Handbook

FEBRUARY 9, 2024

Partnering with a Global Accounting Recruitment Agency Navigating the global accounting landscape and finding top talent can be a daunting task. One effective solution is to partner with a global accounting recruitment agency. Ready to elevate your expertise and drive success in global accounting?

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People Analytics and HR-Tech Reading List

Littal Shemer

OCTOBER 11, 2022

“The book helps professionals, researchers, employers, and everybody interested in the world of work to understand the past, present, and future of recruitment . . “The book helps professionals, researchers, employers, and everybody interested in the world of work to understand the past, present, and future of recruitment .

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If You’re Not Listening for These 4 Phrases When Hiring Teachers, You’re Missing Out

OCTOBER 8, 2018

Finding and hiring top teachers is one of the most important recruiting jobs. Today’s youth, for example , are dealing with complicated, multifaceted challenges due to various cultural and social aspects. According to a 2018 case study , the opportunity for learning is limited by these cultural and social differences.

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How to master recruitment in media

DECEMBER 13, 2020

Case study : HubSpot. When you’re searching to recruit talent with media experience, you should place your ads in niche job boards, not only Indeed or Glassdoor. Recruiters who target journalists agree that it isn’t enough to review a writer’s work samples. Case study : HubSpot. HubSpot leads by example .

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What is HR Automation? A Guide with Practical Examples

APRIL 8, 2021

HR is responsible for recruiting , onboarding and offboarding employees, training and development, payroll and timekeeping, tracking vacation and sick days, and employees’ general well-being within the organization. Benefits of HR automation Examples of HR automation in action The best HR automation tools currently on offer.

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5 Ways to Revolutionize Recruiting with AI

Linkedin Talent Blog

DECEMBER 6, 2023

Namely, it gives recruiters more time for the human aspects of their work. “AI In one example , the team prompted the AI to “Act as if you’re giving a presentation on key data findings and theme takeaways from survey responses around our representation recruiting survey.” million job applications.

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Trend: Candidate Feedback for Recruiter Reviews and Managing Recruiters

JANUARY 13, 2023

Using candidate feedback for recruiter reviews and managing recruiters is fast becoming standard practice these days. In fact MOST Survale clients use some form of candidate and/or hiring manager feedback in quarterly or annual recruiter reviews, incentive compensation or other systems for managing recruiters ’ performance.

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18 Organizational Development Examples From Companies

FEBRUARY 2, 2023

Looking at organizational development examples transforms OD from an abstract concept to a tangible understanding of how it works in real life. This article will give you an overview of what organizational development is and examples of how it has been applied from various case studies . Examples of work and job design 1.

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Cases for a job-interview in Recruiting (Human Resources)

I am currently preparing for an interview for a recuriting-position (HR) at McKinsey. They told me that I have to solve some case studies related to recruiting-tasks/-topics. Has anyone done such cases before or knows where to find them? Thanks for any hints ;-)

Best regards, Nikola

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  • If your time to fill a position is typically 75 days, and the hiring manager says they need it filled in 40 days, what would you do?
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The main rule is to provide a structured approach to what you will do. It will be useful for you to go through prep lounge resources to get the basic understanding of structured problem-solving.

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Blog Graphic Design

15+ Professional Case Study Examples [Design Tips + Templates]

By Alice Corner , Jan 12, 2023

Venngage case study examples

Have you ever bought something — within the last 10 years or so — without reading its reviews or without a recommendation or prior experience of using it?

If the answer is no — or at least, rarely — you get my point.

Positive reviews matter for selling to regular customers, and for B2B or SaaS businesses, detailed case studies are important too.

Wondering how to craft a compelling case study ? No worries—I’ve got you covered with 15 marketing case study templates , helpful tips, and examples to ensure your case study converts effectively.

Click to jump ahead:

  • What is a Case Study?

Business Case Study Examples

Simple case study examples.

  • Marketing Case Study Examples

Sales Case Study Examples

  • Case Study FAQs

What is a case study?

A case study is a research method to gain a better understanding of a subject or process. Case studies involve in-depth research into a given subject, in order to understand its functionality and successes.

In the context of a business, however, case studies take customer success stories and explore how they use your product to help them achieve their business goals.

Case Study Definition LinkedIn Post

As well as being valuable marketing tools , case studies are a good way to evaluate your product as it allows you to objectively examine how others are using it.

It’s also a good way to interview your customers about why they work with you.

Related: What is a Case Study? [+6 Types of Case Studies]

What is a marketing case study?

A marketing case study is a type of marketing where you use your existing customers as an example of what your product or services can achieve. You can also create case studies of internal, successful marketing projects.

Here’s an example of a marketing case study template:

marketing case study example

Whether you’re a B2B or B2C company, business case studies can be a powerful resource to help with your sales, marketing, and even internal departmental awareness.

Business and business management case studies should encompass strategic insights alongside anecdotal and qualitative findings, like in the business case study examples below.

Conduct a B2B case study by researching the company holistically

When it comes to writing a case study, make sure you approach the company holistically and analyze everything from their social media to their sales.

Think about every avenue your product or service has been of use to your case study company, and ask them about the impact this has had on their wider company goals.

Venngage orange marketing case study example

In business case study examples like the one above, we can see that the company has been thought about holistically simply by the use of icons.

By combining social media icons with icons that show in-person communication we know that this is a well-researched and thorough case study.

This case study report example could also be used within an annual or end-of-year report.

Highlight the key takeaway from your marketing case study

To create a compelling case study, identify the key takeaways from your research. Use catchy language to sum up this information in a sentence, and present this sentence at the top of your page.

This is “at a glance” information and it allows people to gain a top-level understanding of the content immediately. 

Purple SAAS Business Case Study Template

You can use a large, bold, contrasting font to help this information stand out from the page and provide interest.

Learn  how to choose fonts  effectively with our Venngage guide and once you’ve done that.

Upload your fonts and  brand colors  to Venngage using the  My Brand Kit  tool and see them automatically applied to your designs.

The heading is the ideal place to put the most impactful information, as this is the first thing that people will read.

In this example, the stat of “Increase[d] lead quality by 90%” is used as the header. It makes customers want to read more to find out how exactly lead quality was increased by such a massive amount.

Purple SAAS Business Case Study Template Header

If you’re conducting an in-person interview, you could highlight a direct quote or insight provided by your interview subject.

Pick out a catchy sentence or phrase, or the key piece of information your interview subject provided and use that as a way to draw a potential customer in.

Use charts to visualize data in your business case studies

Charts are an excellent way to visualize data and to bring statistics and information to life. Charts make information easier to understand and to illustrate trends or patterns.

Making charts is even easier with Venngage.

In this consulting case study example, we can see that a chart has been used to demonstrate the difference in lead value within the Lead Elves case study.

Adding a chart here helps break up the information and add visual value to the case study. 

Red SAAS Business Case Study Template

Using charts in your case study can also be useful if you’re creating a project management case study.

You could use a Gantt chart or a project timeline to show how you have managed the project successfully.

event marketing project management gantt chart example

Use direct quotes to build trust in your marketing case study

To add an extra layer of authenticity you can include a direct quote from your customer within your case study.

According to research from Nielsen , 92% of people will trust a recommendation from a peer and 70% trust recommendations even if they’re from somebody they don’t know.

Case study peer recommendation quote

So if you have a customer or client who can’t stop singing your praises, make sure you get a direct quote from them and include it in your case study.

You can either lift part of the conversation or interview, or you can specifically request a quote. Make sure to ask for permission before using the quote.

Contrast Lead Generation Business Case Study Template

This design uses a bright contrasting speech bubble to show that it includes a direct quote, and helps the quote stand out from the rest of the text.

This will help draw the customer’s attention directly to the quote, in turn influencing them to use your product or service.

Less is often more, and this is especially true when it comes to creating designs. Whilst you want to create a professional-looking, well-written and design case study – there’s no need to overcomplicate things.

These simple case study examples show that smart clean designs and informative content can be an effective way to showcase your successes.

Use colors and fonts to create a professional-looking case study

Business case studies shouldn’t be boring. In fact, they should be beautifully and professionally designed.

This means the normal rules of design apply. Use fonts, colors, and icons to create an interesting and visually appealing case study.

In this case study example, we can see how multiple fonts have been used to help differentiate between the headers and content, as well as complementary colors and eye-catching icons.

Blue Simple Business Case Study Template

Marketing case study examples

Marketing case studies are incredibly useful for showing your marketing successes. Every successful marketing campaign relies on influencing a consumer’s behavior, and a great case study can be a great way to spotlight your biggest wins.

In the marketing case study examples below, a variety of designs and techniques to create impactful and effective case studies.

Show off impressive results with a bold marketing case study

Case studies are meant to show off your successes, so make sure you feature your positive results prominently. Using bold and bright colors as well as contrasting shapes, large bold fonts, and simple icons is a great way to highlight your wins.

In well-written case study examples like the one below, the big wins are highlighted on the second page with a bright orange color and are highlighted in circles.

Making the important data stand out is especially important when attracting a prospective customer with marketing case studies.

Light simplebusiness case study template

Use a simple but clear layout in your case study

Using a simple layout in your case study can be incredibly effective, like in the example of a case study below.

Keeping a clean white background, and using slim lines to help separate the sections is an easy way to format your case study.

Making the information clear helps draw attention to the important results, and it helps improve the  accessibility of the design .

Business case study examples like this would sit nicely within a larger report, with a consistent layout throughout.

Modern lead Generaton Business Case Study Template

Use visuals and icons to create an engaging and branded business case study

Nobody wants to read pages and pages of text — and that’s why Venngage wants to help you communicate your ideas visually.

Using icons, graphics, photos, or patterns helps create a much more engaging design. 

With this Blue Cap case study icons, colors, and impactful pattern designs have been used to create an engaging design that catches your eye.

Social Media Business Case Study template

Use a monochromatic color palette to create a professional and clean case study

Let your research shine by using a monochromatic and minimalistic color palette.

By sticking to one color, and leaving lots of blank space you can ensure your design doesn’t distract a potential customer from your case study content.

Color combination examples

In this case study on Polygon Media, the design is simple and professional, and the layout allows the prospective customer to follow the flow of information.

The gradient effect on the left-hand column helps break up the white background and adds an interesting visual effect.

Gray Lead Generation Business Case Study Template

Did you know you can generate an accessible color palette with Venngage? Try our free accessible color palette generator today and create a case study that delivers and looks pleasant to the eye:

Venngage's accessible color palette generator

Add long term goals in your case study

When creating a case study it’s a great idea to look at both the short term and the long term goals of the company to gain the best understanding possible of the insights they provide.

Short-term goals will be what the company or person hopes to achieve in the next few months, and long-term goals are what the company hopes to achieve in the next few years.

Check out this modern pattern design example of a case study below:

Lead generation business case study template

In this case study example, the short and long-term goals are clearly distinguished by light blue boxes and placed side by side so that they are easy to compare.

Lead generation case study example short term goals

Use a strong introductory paragraph to outline the overall strategy and goals before outlining the specific short-term and long-term goals to help with clarity.

This strategy can also be handy when creating a consulting case study.

Use data to make concrete points about your sales and successes

When conducting any sort of research stats, facts, and figures are like gold dust (aka, really valuable).

Being able to quantify your findings is important to help understand the information fully. Saying sales increased 10% is much more effective than saying sales increased.

While sales dashboards generally tend it make it all about the numbers and charts, in sales case study examples, like this one, the key data and findings can be presented with icons. This contributes to the potential customer’s better understanding of the report.

They can clearly comprehend the information and it shows that the case study has been well researched.

Vibrant Content Marketing Case Study Template

Use emotive, persuasive, or action based language in your marketing case study

Create a compelling case study by using emotive, persuasive and action-based language when customizing your case study template.

Case study example pursuasive language

In this well-written case study example, we can see that phrases such as “Results that Speak Volumes” and “Drive Sales” have been used.

Using persuasive language like you would in a blog post. It helps inspire potential customers to take action now.

Bold Content Marketing Case Study Template

Keep your potential customers in mind when creating a customer case study for marketing

82% of marketers use case studies in their marketing  because it’s such an effective tool to help quickly gain customers’ trust and to showcase the potential of your product.

Why are case studies such an important tool in content marketing?

By writing a case study you’re telling potential customers that they can trust you because you’re showing them that other people do.

Not only that, but if you have a SaaS product, business case studies are a great way to show how other people are effectively using your product in their company.

In this case study, Network is demonstrating how their product has been used by Vortex Co. with great success; instantly showing other potential customers that their tool works and is worth using.

Teal Social Media Business Case Study Template

Related: 10+ Case Study Infographic Templates That Convert

Case studies are particularly effective as a sales technique.

A sales case study is like an extended customer testimonial, not only sharing opinions of your product – but showcasing the results you helped your customer achieve.

Make impactful statistics pop in your sales case study

Writing a case study doesn’t mean using text as the only medium for sharing results.

You should use icons to highlight areas of your research that are particularly interesting or relevant, like in this example of a case study:

Coral content marketing case study template.jpg

Icons are a great way to help summarize information quickly and can act as visual cues to help draw the customer’s attention to certain areas of the page.

In some of the business case study examples above, icons are used to represent the impressive areas of growth and are presented in a way that grabs your attention.

Use high contrast shapes and colors to draw attention to key information in your sales case study

Help the key information stand out within your case study by using high contrast shapes and colors.

Use a complementary or contrasting color, or use a shape such as a rectangle or a circle for maximum impact.

Blue case study example case growth

This design has used dark blue rectangles to help separate the information and make it easier to read.

Coupled with icons and strong statistics, this information stands out on the page and is easily digestible and retainable for a potential customer.

Blue Content Marketing Case Study Tempalte

Case Study Examples Summary

Once you have created your case study, it’s best practice to update your examples on a regular basis to include up-to-date statistics, data, and information.

You should update your business case study examples often if you are sharing them on your website .

It’s also important that your case study sits within your brand guidelines – find out how Venngage’s My Brand Kit tool can help you create consistently branded case study templates.

Case studies are important marketing tools – but they shouldn’t be the only tool in your toolbox. Content marketing is also a valuable way to earn consumer trust.

Case Study FAQ

Why should you write a case study.

Case studies are an effective marketing technique to engage potential customers and help build trust.

By producing case studies featuring your current clients or customers, you are showcasing how your tool or product can be used. You’re also showing that other people endorse your product.

In addition to being a good way to gather positive testimonials from existing customers , business case studies are good educational resources and can be shared amongst your company or team, and used as a reference for future projects.

How should you write a case study?

To create a great case study, you should think strategically. The first step, before starting your case study research, is to think about what you aim to learn or what you aim to prove.

You might be aiming to learn how a company makes sales or develops a new product. If this is the case, base your questions around this.

You can learn more about writing a case study  from our extensive guide.

Related: How to Present a Case Study like a Pro (With Examples)

Some good questions you could ask would be:

  • Why do you use our tool or service?
  • How often do you use our tool or service?
  • What does the process of using our product look like to you?
  • If our product didn’t exist, what would you be doing instead?
  • What is the number one benefit you’ve found from using our tool?

You might also enjoy:

  • 12 Essential Consulting Templates For Marketing, Planning and Branding
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Aufschlussreich und informativ: Fallbeispiele in Interviews

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Fallstudien oder Fallbeispiele sind ein vor allem in Assessment Centers häufig eingesetztes Instrument der Personalauswahl. Sie können aber in gekürzter und vereinfachter Form mit grossen Vorteilen auch in Interviews zum Einsatz kommen. Eine Case Study ist handlungs- und entscheidungsorientiert und vermittelt deshalb dem Interviewer in kurzer Zeit sehr authentische und wesentliche Informationen über den Kandidaten. Sie können in Interview bis zu einer Stunde und mehr dauern und das Lösen von Case Studys mit Präsentation umfassen, aber auch eher einfache Fallbeispiels-Fragen sien, in denen der Kandidat in fünf Minuten zu einem konkreten Fallbeispiel Stellung nehmen muss.

Arten von Case Studies Eine Case Study ist häufig als thematisch spezifisch und klar definierte Einzelaufgabe angelegt, wobei man häufig zwischen kurzen und eher einfachen und komplexen und eher längeren Case Studies unterscheidet. Kurzfälle bestehen aus einigen wenigen kürzeren Problemstellungen, die nacheinander befragt werden und kurze Antworten in einigen wenigen Sätzen ermöglichen. Längere Cases können hingegen umfassendes Informationsmaterial zu einem komplexen Problem voraussetzen und auch zentrale Unternehmensbelange strategischer Art oder Zukunftsszenarien enthalten.

Die Bewertung von Case Studies Neben Stressresistenz, Konzentrationsfähigkeit und fachlichen Qualifikationen sind Case Studies auch aufschlussreich, um zu sehen, wie Kandidaten sich in komplexe Bereiche einzuarbeiten verstehen und wie strukturiert dabei ihre Vorgehensweise ist.

Fallstudien gibt es in den unterschiedlichsten Formen, Detaillierungsgraden, Themenbereichen und Schwierigkeitsstufen. In einem einfachen und kurzen Fall kann eine Frage wie folgt lauten: Was würden Sie dem Kunden beim Problem XY empfehlen? Und warum? Ebenso kann aber bei einer Führungskraft in verantwortungsvoller und anspruchsvolle Position Thema und Erwartung auch sein, dass der Betreffende eine Viertelstunde lang ein komplexes Strategieproblem mit Alternativen schildern muss, bei dem der Statistiken, Grafiken und Fakten vorgelegt werden, die er in seine Lösungsvorschläge integrieren soll. Case Studys haben zahlreiche Vorteile. Sie geben Aufschluss über folgende wichtigen Kompetenzen und Fähigkeiten von Kandidaten:

·  Ausdrucksvermögen und Informationsstruktur ·  Prägnanz und Konkretisierungsgrad von Informationen ·  Aktualität und anforderungsgerechte Fachkompetenz ·  Methodik und Systematik von Vorgehensweisen ·  Innovations- und Problemlösungsfähigkeiten ·  Reaktion und Verhalten unter Zeit- und Bewertungsdruck ·  Analytische und intellektuelle Fähigkeiten eines Bewerbers ·  Pragmatismus und Handlungsorientierung ·  Kompatibilität mit der Unternehmens- oder Führungskultur

Es gibt also zahlreiche und sehr überzeugende Vorteile von Case Studys. Interessant ist dabei immer auch das emotionale Verhalten, die Gewichtungen und die sich zeigenden Fach- und Sozialkompetenzen.

Breite Palette möglicher Kompetenzprüfungen  Fallstudien konfrontieren Kandidaten also mit einem überschaubaren, aber dennoch komplexen Sachverhalt, der in Kürze erfasst werden muss und ebenso schnell eine adäquate Reaktion erwartet. Je nach Aufgabentyp können professionelle Interviewer während der Lösung der Fallstudie unterschiedliche Fähigkeiten bei einem Bewerber testen. Es geht um analytische und organisatorische Kompetenzen, aber auch darum, wie gewandt der Kandidat an ein komplexes Problem herangeht, wo er die Schwerpunkte setzt, wie seine Vorschläge zu begründen versteht und wie er sich eine individuelle Lösung erarbeitet.

Wahl der Fallbeispiele ist besonders wichtig Fallbeispiele sollten bestimmte Ziele verfolgen, welche Informationen man haben möchte und um welche Kompetenzen es geht. Die zentralen Fragen lauten stets: Welche Informationen erwarte ich, was will ich prüfen und worauf lege ich die Prioritäten? Deshalb sollten Case Studys so gestaltet sein, dass für die Stelle relevante Situationen zur Sprache kommen, die zentralen Fach- und Sozialkompetenzen geprüft werden und Fallbeispiele zu schildern sind, die für Stelle und Unternehmen typische und wichtige Elemente enthalten. Dies können auch aktuelle Probleme, Herausforderungen, Projekte oder Situationen sein, die in leicht modifizierter Form an Kandidaten herangetragen werden.

Mit Case Studys bietet sich die einmalige und unbedingt zu nutzende Chance, sehr individuell auf Anforderungen, Unternehmen und Kernkompetenzen ausrichtetet wichtige Informationen zu einem Kandidaten zu erhalten – und dies in konkreter, authentischer und praxisnaher Art und Weise. Im allgemeinen sollte man Kandidaten dabei nicht zu oft unterbrechen, aber bei wichtigen oder unklaren Aussagen sind Zwischenfragen wie die folgende durchaus sinnvoll:

·  Wie würden Sie dabei genau vorgehen? ·  Können Sie mir diese Vorgehensweise kurz begründen? ·  Was führt Sie zu dieser Annahme? ·  Könnten Sie auch noch weitere Optionen/Alternativen vorstellen? ·  Wo sähen Sie die wichtigsten Vorteile oder grössten Risiken? ·  Würden Sie dies auch in der Situation XY machen? ·  Welche Faktoren wären für Ihren Entscheid auch wichtig? ·  Welche Informationen müssten Sie zur Analyse noch haben?

Bei Fallstudien kann es um Entscheidungssituationen, Lösungsvorschläge, Probleme oder Konflikte, reine Fachfragen aber auch Sozialkompetenzen oder um unerwartete Herausforderungen oder gar Krisensituationen mit verändern Rahmenbedingungen gehen. Eine grobe Stossrichtung bzw. Hauptunterscheidung in Fach- und Sozialkompetenzen, in unternehmerische und strategische Aspekte oder in Führungssituationen sind in den meisten Fällen empfehlenswert. Ein Fallbeispiel sollten Schwerpunkte setzen und eher Informationen in die Tiefe und nicht zu sehr in die Breite erwarten dürfen.

Fallstudien: Relevante Anforderungen prüfen Fallstudien stellen in der Regel eine komplexe Entscheidungssituation mehr oder weniger ausführlich dar. Die Entscheidungssituation kann aus allen Themenbereichen des modernen Managements und aus den unterschiedlichsten Entscheidungsfeldern in Unternehmen kommen. Die eigentliche Bearbeitung der Fallstudie besteht neben der Analyse der Entscheidungssituation darin, Alternativen zu formulieren, das Vorgehen nachvollziehbar darzulegen, eine realistische Handlungsempfehlung zu geben und zu begründen, weshalb man sich auf die eine oder andere Weise entscheidet.

Ein konkretes Fallbeispiel

Interessant ist die dabei immer auch, wo der Kandidaten die Schwerpunkte setzt – sind es Technologien oder Mitarbeiterfragen, sind es rationale oder auch emotionale Aspekte , stehen Fach- oder Sozialkompetenzen im Vordergrund und sin die Schilderungen eher detailliert oder sehen sie auf ganzheitliche Weise das “Big picture”. Case Studies können auch in Form von Präsentationen, Gruppenarbeiten, Diskussionen oder Face-to-Face-Mitarbeitegesprächen stattfinden, also auch die Form kann sehr flexibel gehandhabt werden. Es ist empfehlenswert und auch fair, den Aufgabenkreis, das Ziel des Fallbeispiels, den Zweck und die zu prüfenden Aspekte und die Rahmenbedingungen (Zeit, Unterlagen, Schwerpunkte) genau zu kommunizieren. Dazu ein konkretes Fallbeispiel eines real zu führenden Mitarbeitergespräches: “Anschliessend kommt unsere Frau Sommerhalder von der Produktion zu uns. Sie wird sie mit einem sehr heiklen Anliegen bzw. Problem aus der Führungspraxis konfrontieren. Zeigen Sie mir doch einfach in einem zehnminütigen Gespräch, wie sie damit umgehen und wie sie dieses Gespräch führen . Es geht mir dabei vor allem um ihre emotionale Intelligenz, ihre Empathie, die Kommunikationskompetenzen und ihre darin zum Ausdruck kommenden Problemlösungsfähigkeiten”. 

Bei Fallbeispielsfragen ist es nicht immer der primäre Zweck, perfekte und durchdachte Lösungen präsentiert zu bekommen, sondern auch zu sehen, wie strukturiert, methodisch und logisch ein Lösungsweg des Kandidaten ist, wie genau er auf die Frage einzugehen versteht und wie er sich dabei unter Stress oder in schwierigen Situationen verhält. Es kann schon die Skizzierung eines Lösungsansatzes und dessen fundierte Begründung genügen und aufschlussreich sein.

Konkrete Themen und Fragestellungen von Fallbeispielen Aus der nachfolgenden breiten Palette von konkreten Themen, Fragestellungen, Gewichtungen und Formen von Case Study-Fragen erkennt man, wie vielfältig und auch interessant Fallbeispiels-Fragen sein und wie ergiebig und aufschlussreich je nachdem Antworten von Kandidaten ausfallen können.

Kundenverlust Wir verlieren in einer Woche zwei Grosskunden und erleiden einen dramatischen Umsatzrückgang ohne im geringsten die Gründe zu kennen. Wie würden Sie in dieser Situation reagieren?

Fluktuation Die Fluktuation steigt seit zwei Jahren über alle Abteilungen hinweg. Nun will die Geschäftsleitung eine gründliche Analyse, die Gründe dafür und konkrete Massnahmen. Wie würden Sie vorgehen und welche Instrumente würden Sie einsetzen?

Demotivation Eine Mitarbeiterbefragung ergibt eine erschreckende Demotivation und einen hohen Anteil von Mitarbeitern, die innerlich gekündigt haben. Wie würden Sie in einer solchen Situation reagieren?

Neuer Internetauftritt Man hält unseren Internetauftritt für nicht mehr zeitgemäss und wünscht sich von Ihnen einen Vorschlag inklusive Analyse, Entscheidungskriterien, Konzept, Kosten, Agenturevaluation und einen groben Zeit- und Umsetzungsplan. Wie würden sie vorgehen und wo die Prioritäten setzen?

Unternehmensstrategie Angenommen, sie müssten der Geschäftsleitung eine Präsentation zu einer neuen, völlig anderen Unternehmensstrategie machen und diese mit einigen Kernargumenten davon überzeugen? Halten Sie doch nun gleich diese Präsentation vor mir, zehn Minuten und sehr grobe Aussagen genügen mir dabei durchaus.

Einstehen für Projekt  Sie haben ein sehr umfangreiches und aufwändiges Projekt zu neuen und innovativen Kundenserviceleistungen gestartet, welches ein sehr positives Echo fand. Nun kommt plötzlich die Geschäftsleitung und stoppt dies alles weil sich die Kosten bei einer Nachkalkulation als viel zu hoch herausgestellt hätten. Wie würden Sie reagieren und argumentieren, um das Projekt allenfalls doch zu retten?

Sorgfältiger und bedachter Einsatz  Case Studies sollten mit Bedacht gewählt werden, sowohl was deren Thema und Anspruchsniveau wie auch deren Einsatz überhaupt betrifft. Sie sind grundsätzlich eher nur für Führungskräfte des mittleren oder höheren Managements oder sehr anspruchsvolle Experten- und Fachpositionen geeignet.

Zudem ist es ein Gebot der Fairness, diese doch sehr anspruchsvolle und starkes Selbstvertrauen voraussetzende Methode bei sehr unsicheren oder sehr unerfahrenen Kandidaten nicht oder nur in sehr einfacher Form einzusetzen. Bei komplexen Fachfragen oder Führungsaufgaben sollte mit Vorteil eine Experte oder Geschäftsleitungsmitglied anwesend sein, um sich eine Art “Second Opinion” bilden und fachliche Aspekte zusätzlich beurteilen zu können. Nachteile und Relativierungen Es ist jedoch auch zu bedenken, dass diese Methode – so überzeugend und zahlreich die Vorteile auch sind – dennoch auch einige Nachteile und Interpretationsrisiken aufweist. Es entsteht für Kandidaten eine sehr belastende Stresssituation, die gewonnenen Informationen haben stets Laborcharakter und rhetorisch gewandte Kandidaten können durch geschicktes Verhalten und Gewandtheit auch vieles vortäuschen.

Zeitdruck und Stress können auch dazu führen, dass weniger belastbare Kandidaten durch die entstehende Nervosität und den Druck sich nicht ins rechte und passende Licht rücken können, als sie eigentlich dazu in der Lage wären und die Kompetenzen durchaus hätten. Die Gefahr, Informationen zu sehr überzubewerten, ist zudem auf Interviewerseite ebenfalls erheblich. Man sollte Case Studies also stets relativieren und in den passenden Kontext, auch der genannten Nachteile, setzen.

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1.4 Cases and Problems

Chapter summary.

  • Human resource management is the process of employing people, training them, compensating them, developing policies relating to the workplace, and developing strategies to retain employees. Three certification exams, which are offered by the Human Resource Certification Institute, can be taken to show HRM skills and become more marketable.
  • Human resource management involves seven main areas: (1) staffing, (2) workplace policies, (3) benefits and compensation, (4) retention, (5) training, (6) employment laws, and (7) employee protection.
  • Human resource managers need many different types of skills. Being able to organize, multitask, and communicate effectively, as well as having specific job skills, such as how to run a particular computer program, and a sense of fairness and ethics, is crucial to a successful career in HRM.
  • There are many contemporary challenges associated with HRM. First, it is up to everyone in the organization to contain costs. HR managers need to look at their individual departments and demonstrate the necessity and value of their functions to the organization. HR managers can also help contain costs in several ways, such as managing benefits plans and compensation and providing training.
  • The fast-changing nature of technology is also a challenge in HRM. As new technologies are developed, employees may be able to implement innovative ways of working such as flextime . HR managers are also responsible for developing policies dealing with cyberloafing and other workplace time wasters revolving around technology. Employee stress and lack of work-life balance are also greatly influenced by technology.
  • Awareness of the changes in the economy allows the human resource manager to adequately plan for reductions and additions to the workforce.
  • The aging and changing workforce is our final factor. As baby boomers retire, there likely will not be enough people to replace them, and many of the skills the baby boomers have may be lost. In addition, having to work with multiple generations at once can create challenges as different expectations and needs arise from multigenerational workforces.

Chapter Case

Changes, Changes

Jennifer, the owner and manager of a company with ten employees, has hired you to take over the HRM function so she can focus on other areas of her business. During your first two weeks, you find out that the company has been greatly affected by the up economy and is expected to experience overall revenue growth by 10 percent over the next three years, with some quarters seeing growth as high as 30 percent. However, five of the ten workers are expected to retire within three years. These workers have been with the organization since the beginning and provide a unique historical perspective of the company. The other five workers are of diverse ages.

In addition to these changes, Jennifer believes they may be able to save costs by allowing employees to telecommute one to two days per week. She has some concerns about productivity if she allows employees to work from home. Despite these concerns, Jennifer has even considered closing down the physical office and making her company a virtual organization, but she wonders how such a major change will affect the ability to communicate and worker motivation.

Jennifer shares with you her thoughts about the costs of health care on the organization. She has considered cutting benefits entirely and having her employees work for her on a contract basis, instead of being full-time employees. She isn’t sure if this would be a good choice.

Jennifer schedules a meeting with you to discuss some of her thoughts. To prepare for the meeting, you perform research so you can impress your new boss with recommendations on the challenges presented.

  • Point out which changes are occurring in the business that affect HRM.
  • What are some considerations the company and HR should be aware of when making changes related to this case study?
  • What would the initial steps be to start planning for these changes?
  • What would your role be in implementing these changes? What would Jennifer’s role be?

Team Activities

  • In a group of two to three people, research possible career paths in HRM and prepare a PowerPoint presentation to discuss your findings.
  • Interview an HR manager and discuss his or her career path, skills, and daily tasks. Present your findings to your class.

Human Resource Management Copyright © 2016 by University of Minnesota is licensed under a Creative Commons Attribution-NonCommercial-ShareAlike 4.0 International License , except where otherwise noted.

  • Question Papers
  • Scholarships

HRM Case Studies With Solutions

Let’s study Human Resource Management Case Studies with solutions. HRM Case studies play a vital role in management education especially in subjects like Human Resource Management (HRM), Personnel Management, PAAP and related subjects.

It gives a clear picture of the concepts when you practise them through case studies. Here we have given some live HRM case studies that are short, useful & interesting. This will allow you to think beyond the theoretical part and make you capable to apply the concepts in real-time situations.

Table of Contents

We are also providing solutions which are free of cost. We welcome your feedback about these HRM case studies.

Below are short and simple Case Studies on HRM with Solutions, Questions, and Answers.

HRM Case Study 1

Harsha and Franklin both of them are postgraduates in management under different streams from the same B-School. Both of them are close to each other from the college days itself and the same friendship is continuing in the organization too as they are placed in the same company, Hy-tech technology solutions. Harsha placed in the HR department as employee counsellor and Franklin in the finance department as a key finance executive. As per the grade is concerned both are at the same level but when responsibility is concerned Franklin is holding more responsibility being in core finance.

By nature, Harsha is friendly in nature and ready to help the needy. Franklin is silent in nature ready to help if approached personally and always a bit egoistic in nature. They have successfully completed 4 years in the organization. And management is very much satisfied with both of them as they are equally talented and constant performers.

Harsha felt that now a day’s Franklin is not like as he uses to be in the past. She noticed some behavioural changes with him. During general conversations, she feels that Franklin is taunting her that she is famous among the employees in the organization, on the other hand, he is not even recognized by fellow employees.

One morning Mr. Mehta General Manager Hy-tech technology solutions shocked while going through the mail received from Franklin about his resignation. Mr. Mehta called Harsha immediately and discussed the same as she is close to Franklin. By hearing the news Harsha got stunned and said that she does not know this before she also revealed here current experience with him. Mr. Mehta who does not want to lose both of them promised her that he will handle this and he won’t allow Franklin to resign.

In the afternoon Mr. Metha took Franklin to Canteen to make him comfortable after some general discussion he starts on the issue. Franklin, after some hesitation, opened his thinking in front of Mr. Mehta. The problem of Franklin is

1) when he comes alone to canteen the people from others don’t even recognize him but if he accompanied by Harsha he gets well treated by others.

2) one day Both of them entered the company together the security in the gate wished them but the next day when he came alone the same security did not do so.

3) Even in meetings held in the office, the points raised by Harsha will get more value so many times he keeps silent in the meeting.

It happens to Franklin that he has to face such degradation in each day of work which totally disturbs him. Franklin also questioned that ” Harsha and myself have the same qualification, from the same institute, passed out in the same year both with first class. We have the same number of experiences in this organization. Moreover, the responsibilities with me are more valuable than those of Harsha. After all these things if I am been ignored or unrecognized by the fellow employees my ego does not allow me to continue here”.

By listening to this statement Mr.Metha felt that it is not going to be very difficult to stop his resignation. Mr. Mehta explained Franklin the reasons for such partial behaviour of the employees. After listening to Mr. Mehta Franklin said sorry for his reaction and ready to take back his resignation. And he called Harsha and spoke with like before.

Questions for HRM Case Studies: Case Study 1

Find the reason that Mr. Mehta would have given to Franklin.

Solution for HRM Case Study 1

Mr. Mehta listening to this case understood the situation and realized the reason behind the partial response given by the employees towards Franklin and Harsha. As Franklin said both Harsha and Franklin are passed out from the same college in the same year. Both of them joined the company together both have the same experience. Even in performance-wise, both stands in the same level i.e. both are constant performers and good performers.

Franklin analyzed all the above-said similarities between him and Harsha. He also stated that he holds more responsibility than that of Harsha. One thing Franklin did not notice or analyzed is the job profile of Harsha. It is true that Franklin holds more responsibility than that of Harsha but when it comes to direct interaction with employees Harsha wins the employees’ attention in this aspect. Harsha being a counsellor in HR she faces the employees every day. She developed good rapport among the employees due to her friendly nature. She is always remembered by the employees whenever they face any problem as she gives good counselling and most of the time she suggests the best solutions for such issues.

Franklin though holding a key position in finance his profile does not allow him to interact with the employees. Though he has a helping tendency he does only when someone approached him personally. As the employees of other departments do not have any relation with him they never approach him for help. Mr. Mehta having a good experience understood these things when Franklin explained his problems one by one. Later he relates each situation, explained by Franklin with the above said reasons and made Franklin understood the reality.

Mr. Mehta said that the security in the gate or the employees in the canteen who recognized Harsha and not Franklin would have interacted with her during counselling or approached her for any issues. And as usual, she would have counselled well or solved the issues of them that is the reason why they treat her and wish her whenever where ever they meet her. When it comes to the case of Franklin they would have hardly met him or interacted with him.

When it comes to the point that even in-office meetings Harsha, points are valued so Franklin keeps mum. For this, Mr. Mehta replied that the points put forward by her would be related to employees or from the employees’ point of view which actually the management wants to know so they give value to her points. And as quoted Fraklin after, one or two such incidents keep silent in the meeting. He never made an attempt to raise some suggestions so management does not have any option to listen to that suggestion.

After listening to all the explanations given by Mr. Mehta Franklin realized his mistake and felt proud of the Rapport developed by Harsha among the employees. He said to Mr. Mehta that he will take back his resignation. And rushed to Harsha to make an apology and to meet her as a friend as like his college days.

HRM Case Studies Part 2:

HRM Case Study 2

Watson Public Ltd Company is well known for its welfare activities and employee-oriented schemes in the manufacturing industry for more than ten decades. The company employs more than 800 workers and 150 administrative staff and 80 management-level employees. The Top-level management views all the employees at the same level. This can be clearly understood by seeing the uniform of the company which is the Same for all starting from MD to floor level workers. The company has 2 different cafeterias at different places one near the plant for workers and others near the Administration building. Though the place is different the amenities, infrastructure and the food provided are of the same quality. In short, the company stands by the rule of Employee Equality.

The company has one registered trade union. The relationship between the union and the management is very cordial. The company has not lost a single man day due to strike. The company is not a paymaster in that industry. The compensation policy of that company, when compared to other similar companies, is very less still the employees don’t have many grievances due to the other benefits provided by the company. But the company is facing a countable number of problems in supplying the materials in the recent past days. Problems like quality issues, mismatch in packing materials (placing material A in the box of material B) incorrect labelling of material, not dispatching the material on time, etc…

The management views the case as there are loopholes in the system of various departments and hand over the responsibility to the HR department to solve the issue. When the HR manager goes through the issues he realized that the issues are not relating to the system but it relates to the employees. When investigated he come to know that the reason behind the casual approach by employees in work is

  • The company hired new employees for a higher-level post without considering the potential internal candidates.
  • The newly hired employees are placed with higher packages than that of existing employees in the same cadre.
  • Narrate the case with a suitable title for the case. Justify your title.

Solution for HRM Case Case Study 2

Employee Equality is not the need for every hour. In the above-said case, Watson Ltd had provided all facilities to employees at each grade in an equal manner. But still, the employees started creating certain issues like materials are meeting the quality supply schedule is not met etc. And the HR manager said that the policy of hiring new employees for the higher post without considering old potential employees is the major problem.

“Employee recognition VS Employee equality ”. As the HR manager states that employees are not been recognized for the potential rather the company has gone for new recruitment. Because of which the company faces problems.

  • The points rose by the HR manager as the reason for the latest issues in the organization is justifiable or not. Support your answer with Human resource related concepts.

Yes, the points raised by the HR manager is justifiable because “Human beings are social Animals as popularly” said by many Human resources Scholars. So human minds demand social recognition, self-respect, consideration, etc for their work and performance.

In the above-said case, even the company provides and stands by the concept of employee equality when it fails to recognize the potential talents of existing employee they felt dissatisfaction towards the organization and they showed in the way of quality issues and slow down production.

Related HR concept.

Slow down Production:

The concept of slow down production is a type of employee’s strike. The Industrial Relations sates that when the employee wants to show their dissatisfaction to the management but don’t want to go for strike they follow slow down strike. The impact of which will be understood after a particular time period.

Employee Recognition:

Human beings can be easily motivated by Rewards and recognition than that of money. In this case, also the employee is not satisfied even after all facilities just because of the reason that they are not recognized.

Hawthrone Experiment:

In the four types of test conducted by Elton Mayo, the remarkable hike in production is recognized in the stage when they consulted the employees for the management decisions regarding them. The same thing was missing in Watson Ltd. Before the new hires if the management consulted the employees both management and employees would have avoided this issue

Hygiene Factor:

The theory of hygiene factors states that there are certain factors related to employees the presence of which will not create a major impact but the absence of such things will lead to a de motivation to the employees. Employee Recognition is one such factor when the management fails to do so it will Detroit the employees to a great extent.

  • Help the organization to come out from this critical issue. If you are in the role of HR manager what will be your immediate step to solve this case.

If I was in the post of the HR manager I will try to discuss the issue and ask for the reason from the management for new recruiting rather than considering available potential talents. I will personally analyse the reasons provided by management and if acceptable I will discuss the same with the employees. Everything is possible with a discussion. So I will discuss and convince the employee that this won’t happen again in the organization. I will also initiate the collective bargaining process for reasonable salary hike for the existing employees.

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  6. HRM Case Study 2

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COMMENTS

  1. 15 HR Analytics Case Studies with Business Impact

    11 minutes read It is time that HR analytics starts to show the value it delivers to the business. This is hard to do as people analytics is still an emerging field. For this article, I have collected 15 of the best HR analytics case studies I've come across in the past two years.

  2. Case Study and Examples

    Case Study and Examples - Human Resources Today What's This? Case Study Examples Related Topics 7 Steps to Building a Successful Talent Acquisition Team (+Netflix Case Study) Analytics in HR AUGUST 8, 2023

  3. 47 case interview examples (from McKinsey, BCG, Bain, etc.)

    1. McKinsey case interview examples Beautify case interview (McKinsey website) Diconsa case interview (McKinsey website) Electro-light case interview (McKinsey website) GlobaPharm case interview (McKinsey website) National Education case interview (McKinsey website) Talbot Trucks case interview (McKinsey website)

  4. 9 Digital HR Case Studies with Business Impact

    Gamification can be a good way to enhance an already existing digital process. 5. Global Energy Firm. Making Digital HR a reality. While it's important to focus on providing digital platforms to improve your customer experience, it's just as important to recognize the importance of Digital HR to improve your employee experience.

  5. 13+ HR Case Studies: Recruiting, Learning, Analytics, and More

    Internal promotion-how Chipotle reduced turnover by 64%. Internal promotion is a valuable, yet underutilized, tool to engage employees and managers in the recruiting process, provide career growth, and save on costs associated with bringing in external talent. As I alluded yesterday, the content covered at Hire Minds was astonishing.

  6. Top HR Case Studies To Learn

    There was a 35% reduction in time in the overall interview to the hiring process. Talent quality also improved. These above case studies show the emerging trend of incorporating analytics in the HR function of business management. This can also be seen to have positive results in the recruitment and retention processes.

  7. Human Resource Articles, Research, & Case Studies

    How to Keep Employees Productive: Support Caregivers. by Kara Baskin. Three-quarters of US employees are balancing caregiving with their careers. If companies could prevent five of them from quitting, they could save $200,000. Joseph Fuller offers a seven-point plan for supporting the sandwich generation and beyond.

  8. Guide to Writing an Effective HR Case Study

    Tell the Story. The final step is to tell the story of your HR case study in a compelling and engaging way. This could involve writing a report or developing a presentation that highlights the key elements of the case study. When telling the story, make sure to focus on the problem, the solution, and the outcomes.

  9. 10 Steps to Write a HR Case Study

    Once you can answer the questions above, the foggy confusion in your mind fades, and you begin to experience translucence on how to go about your case study. 3. Choose your required tools carefully. The sky is always the limit. It is okay to dream as big as you want. However, make sure your dreams are achievable.

  10. Case Study: Bedeutung, Beispiele, 6 Tipps zur Lösung

    Case Study Beispiele: 3 Übungen. 3 typische Aufgabenstellungen aus der Praxis. ... Gerade das strukturierte und systematische Vorgehen wollen HR-Manager sehen. Resultat präsentieren. Am Schluss werden Sie Ihr Ergebnis meist präsentieren müssen (zum Beispiel am Flipchart). Ausnahme: Case-Interviews.

  11. Case Study, Examples and Recruitment

    Case Study: Call Center. SwipeClock. NOVEMBER 17, 2020. This was the goal of our example company, a customer service center which had launched eight years previously with one healthcare client. Our case study had invested in a software-based, onsite WFM system five years before switching to Workforce Management Suite. The agency is now only paying employees for time actually worked.

  12. Cases for a job-interview in Recruiting (Human Resources)

    Premium Membership (1 week) 4.5. 813 Reviews. ALL the resources you need for your case interview preparation. Unlimited meetings with peers. Access to 200+ cases, video tutorials, and 220+ case interview exercises. USD 69 USD 49. Buy now Add to cart. PrepLounge.

  13. 15+ Case Study Examples, Design Tips & Templates

    This means the normal rules of design apply. Use fonts, colors, and icons to create an interesting and visually appealing case study. In this case study example, we can see how multiple fonts have been used to help differentiate between the headers and content, as well as complementary colors and eye-catching icons.

  14. (PDF) 13 Case Studies in Human Resource Management and ...

    13 Case Studies in Human Resource Management and Management Perspective. October 2022. Authors: Hemaloshinee Vasudevan. Universiti Tun Abdul Razak (UNIRAZAK) Nomahaza Mahadi. Universiti Teknologi ...

  15. Aufschlussreich und informativ: Fallbeispiele in Interviews

    Eine Case Study ist handlungs- und entscheidungsorientiert und vermittelt deshalb dem Interviewer in kurzer Zeit sehr authentische und wesentliche Informationen über den Kandidaten. ... Von diesen finden Sie in dieser Präsentation zahlreiche Beispiele, die Ihnen auch Anregungen zur Erstellung eigener Tools für Ihre HR-Praxis geben ...

  16. 1.4 Cases and Problems

    Human resource management involves seven main areas: (1) staffing, (2) workplace policies, (3) benefits and compensation, (4) retention, (5) training, (6) employment laws, and (7) employee protection. Human resource managers need many different types of skills. Being able to organize, multitask, and communicate effectively, as well as having ...

  17. HRM Case Studies With Solutions

    HRM Case studies play a vital role in management education especially in subjects like Human Resource Management (HRM), Personnel Management, PAAP and related subjects. It gives a clear picture of the concepts when you practise them through case studies. Here we have given some live HRM case studies that are short, useful & interesting.

  18. Case Study Beispiel Hr

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