mortgage lender business plan sample

Mortgage Broker Business Plan Template

Written by Dave Lavinsky

Mortgage Broker Business Plan

You’ve come to the right place to create your Mortgage Broker business plan.

We have helped over 10,000 entrepreneurs and business owners create business plans and many have used them to start or grow their Mortgage Broker companies.

Below is a template to help you create each section of your Mortgage Broker business plan.

Executive Summary

Business overview.

Davidson Mortgage, located in Tucson, Arizona, is a new mortgage brokerage specializing in residential mortgages. The company will operate in a professional setting, conveniently located next to several banks in the center of the shopping district. We offer a wide range of services to help our clients get a mortgage, including finding loan options, applying for the loans on the clients’ behalf, and completing all the paperwork. We strive to serve our clients with the utmost empathy to ensure they get the best mortgage for their situation.

Davidson Mortgage is headed by Harold Davidson. He is an MBA graduate from Arizona State University with 20 years of experience working in the finance industry. His passion is to help his clients qualify for their dream homes and provide them with a smooth process from start to finish.

Davidson Mortgage will focus on providing superior service to all of its clients to ensure they get the best mortgage possible. Our services include finding loan options, applying for loans on behalf of customers, and completing closing paperwork. Since customer service is our top priority, we will keep in touch with our clients after they have closed on the mortgage. Furthermore, Harold will create webinars, online courses, and other content to educate his clients and the local community on the mortgage lending process.

Customer Focus

Davidson Mortgage will primarily serve homebuyers interested in properties located in the Tucson, Arizona area. Tucson is a growing city with thousands of residents eager to purchase a new home. We expect our clientele to be equal parts first-time home buyers and existing homeowners.

Management Team

Davidson Mortgage is run by Harold Davidson. Harold has been a licensed mortgage broker for the past 20 years, working for several large firms. However, throughout his career, he desired to have a closer connection with his clients as well as have more flexibility to help them get their dream homes. He started this company in order to achieve those goals. In addition to his valuable experience, Harold also holds an MBA from Arizona State University.

Harold is joined by Bethany Peterson. She will serve as the company’s full-time assistant, who, among other things, will manage the company website, coordinate scheduling, and answer basic client questions. Bethany has experience working with C-level executives and has spent significant time as an administrator.

Success Factors

Davidson Mortgage is uniquely qualified to succeed due to the following reasons:

• Davidson Mortgage will fill a specific market niche in the growing community we are entering. In addition, we have surveyed local realtors and homebuyers and received extremely positive feedback saying that they would consider making use of our services when launched.
• Our location is in an economically vibrant area where new home sales are on the rise, and turnover in homes and rentals occurs often due to the upward mobility of residents.
• The management team has a track record of success in the mortgage brokerage business.
• The local area is currently underserved and has few independent mortgage brokers offering high customer service to homebuyers.

Financial Highlights

Davidson Mortgage is seeking a total funding of $250,000 of debt capital to open its office. The capital will be used for funding capital expenditures and location build-out, hiring initial employees, marketing expenses, and working capital.

Specifically, these funds will be used as follows:

• Office design/build: $50,000
• Three months of overhead expenses (payroll, rent, utilities): $100,00
• Marketing expenses: $50,000
• Working capital: $50,000

Company Overview

Who is davidson mortgage, davidson mortgage history.

After surveying the local customer base and finding a potential office, Harold Davidson incorporated Davidson Mortgage as an S-Corporation on 1/1/2023.

The business is currently being run out of Harold’s home office, but once the lease on Davidson Mortgage’s office location is finalized, all operations will be run from there.

Since incorporation, Davidson Mortgage has achieved the following milestones:

• Found office space and signed Letter of Intent to lease it
• Developed the company’s name, logo, and website
• Hired an interior designer for the decor and furniture layout
• Determined equipment and fixture requirements

Davidson Mortgage Services

Industry analysis.

Despite the pandemic hurting several industries, the mortgage brokers industry still performed strong and is projected to continue to do so. Last year, U.S. mortgage brokerages brought in revenues of $11.7 billion and employed 47,000 people. There were just over 12,000 businesses in this market.

However, the mortgage broker industry is highly fragmented, with the top two companies accounting for just over 11% of industry revenue. Furthermore, mortgage interest rates are on the rise, as well as housing prices, preventing many people from buying houses and applying for mortgages. These two factors significantly stunt the industry at present.

Despite these challenges, the industry is still projected to increase moderately throughout the rest of the decade. Though larger firms may dominate revenue and clientele, studies and surveys show that clients don’t necessarily favor working with large firms. Providing excellent service and personal touches throughout the process can help small firms succeed in the industry.

Customer Analysis

Demographic profile of target market.

Davidson Mortgage will primarily serve the residents of Tucson, Arizona. The area we serve has a significant population of people who are searching for their first home, as well as families and individuals who need a new home.

The precise demographics for Tucson, Arizona are:

Customer Segmentation

Davidson Mortgage will primarily target the following customer segments:

• Existing homeowners
• First-time home buyers

Competitive Analysis

Direct and indirect competitors.

Davidson Mortgage will face competition from other companies with similar business profiles. A description of each competitor company is below.

The Loan Store

Established in 2010, The Loan Store originates, finances, and sells mortgage and non-mortgage lending products throughout the United States. It offers a range of consumer credit products, such as home loan products, home equity loans, and unsecured personal loans, as well as home and personal loan servicing. The company claims to be one of the largest private, independent retail mortgage lenders in the U.S. Its current business channels include direct lending, affinity, branch retail, and servicing.

However, agents working with The Loan Store experience high turnover, resulting in little concern for maintaining ongoing relationships with clients. Also, the agents themselves are mixed in quality, ranging from part-time brokers with little experience or sales records to full-time brokers with long-term experience. There is no systematic company method for passing on knowledge from experienced to inexperienced brokers as all are competing with each other, to a certain extent, for commissions.

Direct Loan Connection

Founded in 2006, Direct Loan Connection (DLC) employs licensed mortgage professionals who have access to multiple lending institutions, including banks, credit unions, and trust companies. This access enables the company to offer a vast array of available mortgage products – ranging from first-time homebuyer programs to financing for the self-employed to financing for those with credit blemishes. In addition, to help homebuyers and homeowners, DLC offers commercial mortgages.

Though they are a local leader in the premium end of the market, they refuse to negotiate their broker’s fees and sometimes lose potential clients because of this. Davidson Mortgage’s fees will be far more reasonable.

Supreme Mortgage

Supreme Mortgage specializes in mortgage brokering and is committed to helping homebuyers, and homeowners get the best mortgage with the lowest interest rate. The brokerage works with more than 40 lenders who compete to provide mortgages and who pay Supreme Mortgage’s fee so that clients receive the service free of charge.

Some reviews of Supreme Mortgage point out the low-quality service offered by brokers, who have little training in customer service. Furthermore, Supreme Mortgage does not attempt to maintain long-term relationships with customers who will eventually purchase another home.

Competitive Advantage

Davidson Mortgage enjoys several advantages over its competitors. These advantages include:

• Location: Davidson Mortgage’s location is near the center of town, in the shopping district of the city. It is visible from the street, where many residents shop for both day-to-day and luxury items.
• Client-oriented service: Davidson Mortgage will have a full-time assistant to keep in contact with clients and answer their everyday questions. Harold Davidson realizes the importance of accessibility to his clients and will further keep in touch with his clients through monthly seminars on topics of interest.
• Management: Harold Davidson has been extremely successful working in the mortgage brokerage sector and will be able to use his previous experience to grant his clients detailed insight into the world of home loans. His unique qualifications will serve customers in a much more sophisticated manner than many of Davidson Mortgage’s competitors.
• Relationships: Having lived in the community for 25 years, Harold Davidson knows many of the local leaders, newspapers, and other influencers.

Marketing Plan

Davidson Mortgage will use several strategies to promote its name and develop its brand. By using an integrated marketing strategy, Davidson Mortgage will win clients and develop consistent revenue streams.

Brand & Value Proposition

The Davidson Mortgage brand will focus on the company’s unique value proposition:

• Client-focused residential mortgage brokerage services, where the company’s interests are aligned with the customer
• Service built on long-term relationships and personal attention
• Big-firm expertise in a small-firm environment

Promotions Strategy

The promotions strategy for Davidson Mortgage is as follows:

Website/SEO

Davidson Mortgage will invest heavily in developing a professional website that displays all of the features and benefits of working with the mortgage broker. It will also invest heavily in SEO so the brand’s website will appear at the top of search engine results.

Social Media

Davidson Mortgage will invest heavily in a social media advertising campaign. Harold and Bethany will create the company’s social media accounts and invest in ads on all social media platforms. It will use targeted marketing to appeal to the target demographics.

Davidson Mortgage understands that the best promotion comes from satisfied customers. The company will work to partner with local realtors by providing economic or financial incentives for every new client produced. This strategy will increase in effectiveness after the business has already been established.

By offering webinars and courses on topics of interest in the office or other locations, Harold Davidson will encourage residents in the community to become comfortable with the expertise and character of Davidson Mortgage. These webinars will generally be offered free of charge as general promotion and for direct networking.

Davidson Mortgage’s pricing will rely on the standard industry rates in order to be perceived as neither a luxury nor a discount broker. The standard rate for brokering a mortgage is 1-2% of the loan amount. By seeking quality clients and maintaining long-term relationships with them, Davidson Mortgage will fend off pressure to discount their rates, even in down markets.

Operations Plan

The following will be the operations plan for Davidson Mortgage.

Operation Functions:

• Harold Davidson is the founder and will operate as the President of the company. He will be in charge of all the general operations and executive functions within the company. Furthermore, until he hires additional staff, he will personally help all clients who agree to utilize the company’s services.
• Harold is assisted by his long-term assistant Bethany Peterson. She will serve as the company’s full-time assistant and will manage the company website, coordinate scheduling, and answer basic client questions. Bethany has experience working with C-level executives and has spent significant time as an administrator.
• As the business grows and Harold takes on more clients, he will hire other mortgage brokers to assist him.

Milestones:

The following are a series of steps that will lead to the company’s long-term success. Davidson Mortgage expects to achieve the following milestones in the next six months:

3/202X            Finalize lease agreement

4/202X            Design and build out Davidson Mortgage office

5/202X            Hire and train initial staff

6/202X            Kickoff of promotional campaign

7/202X            Reach break-even

8/202X            Reach 25 ongoing clients

Financial Plan

Key revenue & costs.

Davidson Mortgage’s revenues will come primarily from the commissions earned from residential mortgage sales.

The major cost drivers for the company will include employee salaries, lease payments, and marketing expenses.

Funding Requirements and Use of Funds

Key assumptions.

The following outlines the key assumptions required to achieve the revenue and cost numbers in the financials and to pay off the startup business loan.

• Annual lease: $30,000

Financial Projections

Income statement, balance sheet, cash flow statement, mortgage broker business plan faqs, what is a mortgage broker business plan.

A mortgage broker business plan is a plan to start and/or grow your mortgage broker business. Among other things, it outlines your business concept, identifies your target customers, presents your marketing plan and details your financial projections.

You can easily complete your Mortgage Broker business plan using our Mortgage Broker Business Plan Template here .

What are the Main Types of Mortgage Broker Businesses?

There are a number of different kinds of mortgage broker businesses , some examples include: Retail Mortgage Broker, Business/Corporate Mortgage Broker, or Private Mortgage Brokers.

How Do You Get Funding for Your Mortgage Broker Business Plan?

Mortgage Broker businesses are often funded through small business loans. Personal savings, credit card financing and angel investors are also popular forms of funding.

What are the Steps To Start a Mortgage Broker Business?

Starting a mortgage broker business can be an exciting endeavor. Having a clear roadmap of the steps to start a business will help you stay focused on your goals and get started faster.

1. Develop A Mortgage Broker Business Plan - The first step in starting a business is to create a detailed mortgage broker business plan that outlines all aspects of the venture. This should include potential market size and target customers, the services or products you will offer, pricing strategies and a detailed financial forecast. 

2. Choose Your Legal Structure - It's important to select an appropriate legal entity for your mortgage broker business. This could be a limited liability company (LLC), corporation, partnership, or sole proprietorship. Each type has its own benefits and drawbacks so it’s important to do research and choose wisely so that your mortgage broker business is in compliance with local laws.

3. Register Your Mortgage Broker Business - Once you have chosen a legal structure, the next step is to register your mortgage broker business with the government or state where you’re operating from. This includes obtaining licenses and permits as required by federal, state, and local laws.

4. Identify Financing Options - It’s likely that you’ll need some capital to start your mortgage broker business, so take some time to identify what financing options are available such as bank loans, investor funding, grants, or crowdfunding platforms.

5. Choose a Location - Whether you plan on operating out of a physical location or not, you should always have an idea of where you’ll be based should it become necessary in the future as well as what kind of space would be suitable for your operations.

6. Hire Employees - There are several ways to find qualified employees including job boards like LinkedIn or Indeed as well as hiring agencies if needed – depending on what type of employees you need it might also be more effective to reach out directly through networking events.

7. Acquire Necessary Mortgage Broker Equipment & Supplies - In order to start your mortgage broker business, you'll need to purchase all of the necessary equipment and supplies to run a successful operation.

8. Market & Promote Your Business - Once you have all the necessary pieces in place, it’s time to start promoting and marketing your mortgage broker business. This includes creating a website, utilizing social media platforms like Facebook or Twitter, and having an effective Search Engine Optimization (SEO) strategy. You should also consider traditional marketing techniques such as radio or print advertising. 

Learn more about how to start a successful mortgage broker business:

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Mortage Broker Business Plan Sample

AUG.30, 2018

Do you want to start mortgage broker business?

Do you want to open a mortgage brokerage business? Well, opening a mortgage company is undeniably a business that involves a lot of effort, but the rate of return you will get after all your efforts in this business will compel you to thank yourself later for all those efforts. Everybody requires a house for shelter or a place for work, in the United States, many countrymen, as well as foreigners, aren’t capable of buying the real estate especially in big cities due to the sky-high costs.

A mortgage broker business is based on arranging transactions between the buyer and banks or real estate firms, on easy installments and down payments after taking a mortgage, debt property. The business is in great demand, as this is the only way for average or low-income people to have a property or vehicle of their own in big cities.

So, if you have planned to start this business, then don’t just build castles in the air, prepare a comprehensive and detailed business plan to take a startup. In case, the complications of writing a business plan are bothering you, you can take help from this sample business plan written on how to start a mortgage brokerage for a startup named, ‘Gary Brokerage’, owned by Gary Cleese.

Executive Summary

2.1 the business.

Gary Brokerage will be a licensed and registered mortgages company, owned by Gary Cleese. The company will be located in New York, and will initially operate in only one city. The business is aimed to provide housing and real estate facilities to a large audience by selling mortgages for them on easy installments. Gary has many mortgages of housing and commercial buildings from the real estate business plan , he has arranged an organized section in his company for gathering and checking the required documents of the borrowers, to provide them with mortgage pre-approval. After the borrower has met with the eligibility requirements, he/she will be given the ownership of the desired property with easy to pay installments in accordance with the buyers’ income.

2.2 Management

To start a mortgage brokerage , management is the core thing you need to focus. The business involves complicated inquiry and agreements, and long-term payments, so, you must organize each and everything, and must have a formulated management system for running this business.

Considering the importance of management system, Gary has prepared the list of employees, their jobs description, and their responsibilities in his mortgage lender business plan . Gary has decided to manage the business by himself with the help of two co-managers. The sample business plan of Gary Brokerage is given here for your help if you want to know how to start your own mortgage broker business.

2.3 Customers

Knowing your customers and their demands before starting a new business is a thing, that can help you a lot in devising your policies. Gary Brokerage is intended to serve the renters and foreigners in New York by helping them in purchasing and owning the real estate.

2.4 Target of the Company

The company aims at becoming the most recognized and the most renowned brokerage in the whole New York City within just six to seven months of the launch, by providing incomparable customer service to the inhabitants of the New York City.

Company Summary

3.1 company owner.

Gary Cleese will be the owner of Gary Brokerage; Gary is an LLB from the Columbia University and has been practicing law for more than fifteen years in the New York. Now, when he has received his huge shares from the legacy, he wants to invest them in profitable businesses. Gary has an in-depth knowledge about agreements and inquiry needed for taking loans, and other means of buying property. He is also well-known for his public speaking and management skills; he is starting a loan broker business , to invest his skills and money in a project which he finds the most suitable for himself.

3.2 Why the Business is being started

After receiving his shares, Gary has more than enough money to invest in some business. Throughout all his career, he has practiced law on dealing with the disputes on land ownership. This experience of Gary has made him a well-informed person about all types of land ownership, and tuned in with the pioneers of real estate and mortgage business. Gary has many unique mortgage broker marketing ideas , and he can only work on them by opening his own brokerage.

The other reason of starting a mortgage brokerage  is the rising demand of this business. Shelter is a basic necessity of every human, and in the big cities like New York, what most average people are deprived of is shelter; a land of their own. In New York, the median price to buy a house is $1.6 million, which makes it about impossible for a foreigner, a beginner entrepreneur or a new jobholder to own real estate. Such people prefer to pay some down payment and buy a mortgage on economical installments.

3.3 How the Business will be started

Gary has planned everything about his business, he even has got prepared his mortgage business plan template . A large building on the 5 th Avenue will be used as the company’s office. The business will be registered by the NMLS, Nationwide Multistate Licensing System & Registry. Gary has relations with top real estate owners, he will collect information about several mortgages to lend to the borrowers before starting the business. A team of trusted and dedicated members will be hired to assist Gary in running the business. The borrowers will have a variety of choices in buying a mortgage by remaining in their income range and needs. Organized and separate sections will be made for maintaining the proper inspections and records of both the borrowers and the lenders. Gary has decided to provide the borrowers with the right of recession, furthermore, he’ll have flexible policies in case of mortgage defaults.

The detailed start-up requirements, start-up funding, start-up expenses, total assets, total funding required, total liabilities, total planned investment, total capital and liabilities as forecasted by experts, are given below:

Services for customers

You have to decide your services before starting a mortgage lending company  because in a mortgage business you have to do all the pre-work required for a certain service you are going to provide. For example, if you decide to provide home equity loans, you have to work out on it to fulfill its requirements and employing the needed company persons for estimating property value as well as other chores.

So, if you are searching on how to start your own mortgage company , the foremost duty is to formulate a business plan including all the services you want to provide your customers as well as the detail that how will you manage to provide them with the services. If you are having difficulty in deciding your servicing, you can take help from many mortgage loan officer business plan examples available on the web like this one.

Gary Brokerage will provide the following services to its customers:

• Brokering Residential Mortgage: We’ll guide the borrower and the lender and negotiate loans between them in buying residential properties. We’ll do research in finding the requirements of our clients, and will do all the settlements and legwork on their behalf.
• Brokering Commercial & Industrial Real Estate: Commercial estate is any property bought for the purpose of generating profit. We’ll arrange the place and loans for the businessmen who want to start a new business or a branch of previously existing business but are not aware of the opportunities, taxations, and procedures of buying estate in the big city, we will save them from getting into the complications about which they knew not.
• Brokering Home Equity Loans: The persons who own some kind of property, but require loans to finance their expenses such as medical, education etc. will be given loans according to the value of their property. Gary will hire the services of appraisers to determine the value of property and interest rate on loan.
• Brokering Vehicle Loans: In case, you aren’t in a position to buy a vehicle in New York, don’t worry, Gary will buy the vehicle for you and you will need to pay the amount in the form of installments with very little interest.

Marketing Analysis of mortgage broker business

When you are taking an initiative and starting a totally new venture, you have to accustom various measures to understand the demands and requirements of the public you are going to target. The success of your startup will be entirely dependent on how efficiently you are able to communicate with the needs of your borrowers and terms and conditions of your lenders. An accurate marketing analysis is needed to be done to understand whether you will be able to start your own mortgage company  or not, or whether the market you are choosing for your startup has the stamina or potential of a new startup or not. In your mortgage company business plan , you must carry out proper marketing analysis to identify your target groups before time. You have to do it before starting a mortgage company , as it will assist you in defining your services and marketing strategy.

If you are looking for help on how to start a mortgage brokerage company , you can take help from this mortgage loan officer business plan sample written for the startup of Gary Brokerage. You can also seek help from several business plan samples available on the web. However, if you are starting a mortgage broking business on large scale, then instead of taking help from this mortgage broker business plan , you should hire an expert marketing analyst to make a mortgage broker marketing plan for your startup.

A successful marketing strategy can only be developed after knowing the target audience and potential customers. Considering the significance of marketing analysis Gary has hired marketing experts for carrying out extensive research to identify his target customers and develop a unique marketing strategy to attract them.

5.1 Market Trends

Mortgage brokering business has outstanding demand due to the increasing confidence of people in the services. Reasonable economic conditions and low interest rates have constrained a lot of people in the United States to buy vehicles and real estate on mortgage loans. The business is in the mainstream right now and according to IBISWorld, is still growing at an annual rate of 5.8 percent. There are more than 844,296 real estate brokering industries currently running in the United States, generating a revenue of $155 billion annually, employing 1.1 million population of the United States. The statistics clearly demonstrate that you can generate a large amount of profit provided that you plan and market your business successfully.

5.2 Marketing Segmentation

If you are starting a mortgage brokerage business , you have to make a detailed mortgage officer bank loan business plan   covering the details of how will you attract your target audience. In case, you need assistance in making your mortgage banker business plan , you can take help from this sample business plan of Gary Brokerage.

The detailed marketing segmentation of our target audience is as follows:

5.2.1 Renters: Our marketing analyst has identified this as our biggest target group. Many people in the New York City live on rent and want to own their own estate, but the lack of knowledge and money make them unable to do so. These people include foreigners, new jobholders or people with average incomes. Such people can’t afford buying a house for themselves directly. So, in order to buy a land, or house they prefer to consult a mortgage broker, and own the property by paying reasonable installments and down payment on mortgage. Our experts have defined this category as the major borrowers of our service of brokering vehicle loans too. We believe that our low interest rate, simple policies and strategic location will surely pull them to our office.

5.2.2 Businessmen: Our next target customers will be the businessmen who want to extend their setup or want to open up a new branch but do not have time to indulge in the complications of buying estate. The executives usually want to bypass the tensions of buying estate or office in a new city of entirely new trends. They prefer to contact the mortgage brokers to arrange the setup for them. Our experts have identified this group as our potential borrowers of brokering commercial and industrial real estate mortgages.

5.2.3 Property Owners: Our business is meant to serve both the lenders and the borrowers. So, our experts have identified the real estate owners and the owners of automotive industries as our third target audience. Such people will contact us whenever they want to sell their property or automobiles.

The detailed market analysis of our potential customers is given in the following table:

5.3 Business Target

Gary has high goals and aims regarding the growth of his business. The target which Gary Brokerage intend to fulfill within the five years of launch is to become the most trusted and renowned mortgage broker business in the New York City. Our business target is to provide excellent and reliable service to our lenders as well as borrowers. We aim at providing top-level customer service to all our target groups. Our every employee and salesperson will treat our customers with utmost respect so as to build a long-lasting relationship with them.

However, the company also has some long-term targets which are to be fulfilled after we have established in the New York City completely. These include opening another branch of Gary Brokerage in the current or neighboring city and increasing our services to serve more and more people.

5.4 Product Pricing

Setting the prices of your services is the most thoughtful and challenging task, as you have to keep up your finances and allure the customers at the same time. To introduce ourselves to a larger audience, we have decided to keep our prices lower than our competitors in the initial phase. However, we believe that the company will still be able to fulfill its financial goals.

Sales strategy is the most decisive and effective part if you are going to start a mortgage company . In your mortgage marketing plan , you must include the ways and methodologies to increase the sales of your services and generating more and more profit. Gary carried out an extensive research and also hired the services of financial experts to work in collaboration with the company’s advertising manager and administration to devise an effective sales strategy.

If you are not clear on how to start a mortgage company  or how to develop effective sales strategy, you can take help from this mortgage loan officer business plan template  of Gary Brokerage.

6.1 Competitive Analysis

Gary had the idea of the tough competition he will have to face in the market, that’s why he has come up with the excellent competitive edges that all his other competitors lack. Gary believe that if marketed properly, these competitive edges will give him unparalleled superiority in this business.

Our biggest competitive advantage lies in the power of our crew, each member has a thorough understanding of property types, credits, inspection systems and loan amounts. We have a team of dedicated and honest workers who will go all the way to provide maximum satisfaction and easy access to mortgage loans to our customers. Our trained and skilled professionals will do all the research and strenuous work on your behalf for you. Our dedicated workers will interpret your needs and range of spending before presenting the most suitable and economical property to you.

Secondly, Gary has terms and alliances with the leading real estate barons and developers alongside automotive shop owners. He can surely be able to find out the most suitable lender for you after understanding your needs. His former experience as a lawyer is another competitive advantage as he knows all the procedures, registry and verification systems. Moreover, Gary Brokerage is located on the main road which is easily accessible and visible by our target groups.

6.2 Sales Strategy

The success of a startup depends on the extent to which you are able to advertise your services. Considering the importance of targeting large audience, Gary Brokerage will advertise its services by using the following means:

• We’ll make our website creating a login for our borrowers and lenders with ultimate cybersecurity, by which they will be able to pay the installments through their Payoneer or PayPal account
• We’ll create a Facebook page to leverage the opportunity of advertising our services to a large audience
• Before using our services, you can get to know about our work efficiency by reading the feedbacks of our clients and lenders on our website or Facebook page
• We’ll fix our posters on bustling areas to let the people know about us
• We’ll provide maximum ease to our customers and will keep our interest rate as low as possible

6.3 Sales Forecast

We believe that if people try our services for once, they will surely trust us again for the rest of their lives. Considering the market demand and quality of our services, our sales pattern is expected to increase with the coming years. By analyzing our market segmentation strategy, our experts have forecasted the following sales on yearly basis which are summarized in the column charts.

The detailed information about sales forecast, total unit sales, total sales is given in the following table:

6.4 Sales Monthly

6.5 Sales Yearly

Personnel plan

The crucial step before starting a mortgage broker business  is to find a team of hardworking and dedicated workers. Your marketing and sales strategy can only help you in gaining customers, but the enthusiastic employees can help you in maintaining those customers. So, before you start mortgage company , hire your crew wisely as you will be solely dependent on them.

For those people who want to know how to open a mortgage brokerage business , we have provided here the sample business plan of Gary Brokerage covering the details of the staff, he will hire.

7.1 Company Staff

Gary will act as the Chief Operating Officer of the company and will discipline the manager and the company by himself. The company will initially hire following people:

• 2 General Managers to manage the operations
• 10 Mortgage Brokers and Loan Services Consultants for brokering mortgages
• 4 HR Managers for arranging meetings of borrowers and lenders and for carrying out induction for recruiting new member
• 4 Administrators / Accountants to maintain financial records
• 2 IT Experts to manage the company’s website and social media pages
• 5 Data Analysts to interpret and organize data
• 2 Sales and Marketing Executives responsible for discovering new ventures.
• 2 Drivers for routine works
• 3 Cleaners for the maintenance of company’s office
• 1 Front Desk Officer to act as a receptionist in the company office

All the employees will be trained for their duties and works, before the initiation of the startup.

7.2 Average Salary of Employees

The following table shows the forecasted data about employees and their salaries for the next three years.

Financial Plan

The last step to be taken to start a mortgage business  is to formulate your financial plan. Financial plan is undoubtedly, the most decisive part of the success of a startup especially if you want to grow your business. Financial planning before starting mortgage company can help you in meeting your long-term financial goals, by monitoring your flow patterns and spending. Your comprehensive and accurate financial plan can help you in facing the worst situations and ups and downs you can encounter while running your business.

Considering the importance of an accurate and comprehensive financial plan, Gary has hired the services of a financial planner advisor to make a financial plan for his business. Gary Brokerage will be mainly financed by Gary himself. No equity funding or outside loan will be required unless the company expands faster than forecasted. You can take help from this sample financial plan if you need help about how to start a mortgage brokerage business , and you can also find many other business plan samples available online. However, the best choice for if you are lacking knowledge on how to start mortgage broker business or how to make an effective financial plan is to hire a professional to make precise financial plan for you, saving you from the trouble of gathering all information by yourself.

8.1 Important Assumptions

The company’s financial projections are forecasted on the basis of following assumptions. These assumptions are quite conservative and are also expected to show deviation but to a limited level such that the company’s major financial strategy will not be affected.

8.2 Brake-even Analysis

The following graph shows the company’s Brake-even Analysis.

The following table shows the company’s Brake-even Analysis.

8.3 Projected Profit and Loss

The following table show the company’s expected Profit and Loss situation on the monthly and yearly basis.

8.3.1 Profit Monthly

The following charts shows detailed information about profit and loss, and total cost of sales.

8.3.2 Profit Yearly

8.3.3 Gross Margin Monthly

8.3.4 Gross Margin Yearly

8.4 Projected Cash Flow

The following column diagram shows the projected cash flow.

The following table shows detailed data about pro forma cash flow, subtotal cash from operations, subtotal cash received, sub-total spent on operations, subtotal cash spent.

8.5 Projected Balance Sheet

The following projected balance sheet shows data about total current assets, total long-term assets, total assets, subtotal current liabilities, total liabilities, total capital, total liabilities and capital.

8.6 Business Ratiosы

The following table shows data about business ratios, ratio analysis, total assets, net worth.

Download Mortage Broker Business Plan Sample in pdf

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Mortgage Brokerage Business Plan Template & Guidebook

If you’re looking for a comprehensive, easy-to-follow guide to launching and growing a successful mortgage brokerage business, you've come to the right place. The #1 Mortgage Brokerage Business Plan Template & Guidebook provides the information and tools you need to create a comprehensive, professional business plan for your mortgage brokerage. With this guide, you'll have the knowledge and confidence to attract investors, secure funding and succeed in the competitive world of mortgage brokerage.

Get worry-free services and support to launch your business starting at $0 plus state fees.

• How to Start a Profitable Mortgage Brokerage Business [11 Steps]
• 25 Catchy Mortgage Brokerage Business Names:

How to Write a Mortgage Brokerage Business Plan in 7 Steps:

1. describe the purpose of your mortgage brokerage business..

The first step to writing your business plan is to describe the purpose of your mortgage brokerage business. This includes describing why you are starting this type of business, and what problems it will solve for customers. This is a quick way to get your mind thinking about the customers’ problems. It also helps you identify what makes your business different from others in its industry.

It also helps to include a vision statement so that readers can understand what type of company you want to build.

Here is an example of a purpose mission statement for a mortgage brokerage business:

Our mission at [Mortgage Brokerage] is to offer the highest level of financial advice and guidance to our clients, helping them to achieve their goals and promote long-term financial stability. We strive to create an environment of trust, respect, and integrity, and to provide every client with an individualized mortgage solution tailored to their specific needs. We are committed to providing exceptional customer service and delivering a positive customer experience throughout the loan process.

2. Products & Services Offered by Your Mortgage Brokerage Business.

The next step is to outline your products and services for your mortgage brokerage business. 

When you think about the products and services that you offer, it's helpful to ask yourself the following questions:

• What is my business?
• What are the products and/or services that I offer?
• Why am I offering these particular products and/or services?
• How do I differentiate myself from competitors with similar offerings?
• How will I market my products and services?

You may want to do a comparison of your business plan against those of other competitors in the area, or even with online reviews. This way, you can find out what people like about them and what they don’t like, so that you can either improve upon their offerings or avoid doing so altogether.

3. Build a Creative Marketing Stratgey.

If you don't have a marketing plan for your mortgage brokerage business, it's time to write one. Your marketing plan should be part of your business plan and be a roadmap to your goals. 

A good marketing plan for your mortgage brokerage business includes the following elements:

Target market

• Who is your target market?
• What do these customers have in common?
• How many of them are there?
• How can you best reach them with your message or product?

Customer base 

• Who are your current customers? 
• Where did they come from (i.e., referrals)?
• How can their experience with your mortgage brokerage business help make them repeat customers, consumers, visitors, subscribers, or advocates for other people in their network or industry who might also benefit from using this service, product, or brand?

Product or service description

• How does it work, what features does it have, and what are its benefits?
• Can anyone use this product or service regardless of age or gender?
• Can anyone visually see themselves using this product or service?
• How will they feel when they do so? If so, how long will the feeling last after purchasing (or trying) the product/service for the first time?

Competitive analysis

• Which companies are competing with yours today (and why)? 
• Which ones may enter into competition with yours tomorrow if they find out about it now through word-of-mouth advertising; social media networks; friends' recommendations; etc.)
• What specific advantages does each competitor offer over yours currently?

Marketing channels

• Which marketing channel do you intend to leverage to attract new customers?
• What is your estimated marketing budget needed?
• What is the projected cost to acquire a new customer?
• How many of your customers do you instead will return?

Form an LLC in your state!

4. Write Your Operational Plan.

Next, you'll need to build your operational plan. This section describes the type of business you'll be running, and includes the steps involved in your operations. 

In it, you should list:

• The equipment and facilities needed
• Who will be involved in the business (employees, contractors)
• Financial requirements for each step
• Milestones & KPIs
• Location of your business
• Zoning & permits required for the business

What equipment, supplies, or permits are needed to run a mortgage brokerage business?

• Licensed mortgage broker
• Computers and software
• Access to a loan origination system (LOS)
• Office space
• Business license and permits
• Furniture and office supplies
• Insurance for the business
• Dedicated phone line
• Advertising and marketing budget

5. Management & Organization of Your Mortgage Brokerage Business.

The second part of your mortgage brokerage business plan is to develop a management and organization section.

This section will cover all of the following:

• How many employees you need in order to run your mortgage brokerage business. This should include the roles they will play (for example, one person may be responsible for managing administrative duties while another might be in charge of customer service).
• The structure of your management team. The higher-ups like yourself should be able to delegate tasks through lower-level managers who are directly responsible for their given department (inventory and sales, etc.).
• How you’re going to make sure that everyone on board is doing their job well. You’ll want check-ins with employees regularly so they have time to ask questions or voice concerns if needed; this also gives you time to offer support where necessary while staying informed on how things are going within individual departments too!

6. Mortgage Brokerage Business Startup Expenses & Captial Needed.

This section should be broken down by month and year. If you are still in the planning stage of your business, it may be helpful to estimate how much money will be needed each month until you reach profitability.

Typically, expenses for your business can be broken into a few basic categories:

Startup Costs

Startup costs are typically the first expenses you will incur when beginning an enterprise. These include legal fees, accounting expenses, and other costs associated with getting your business off the ground. The amount of money needed to start a mortgage brokerage business varies based on many different variables, but below are a few different types of startup costs for a mortgage brokerage business.

Running & Operating Costs

Running costs refer to ongoing expenses related directly with operating your business over time like electricity bills or salaries paid out each month. These types of expenses will vary greatly depending on multiple variables such as location, team size, utility costs, etc.

Marketing & Sales Expenses

You should include any costs associated with marketing and sales, such as advertising and promotions, website design or maintenance. Also, consider any additional expenses that may be incurred if you decide to launch a new product or service line. For example, if your mortgage brokerage business has an existing website that needs an upgrade in order to sell more products or services, then this should be listed here.

7. Financial Plan & Projections

A financial plan is an important part of any business plan, as it outlines how the business will generate revenue and profit, and how it will use that profit to grow and sustain itself. To devise a financial plan for your mortgage brokerage business, you will need to consider a number of factors, including your start-up costs, operating costs, projected revenue, and expenses. 

Here are some steps you can follow to devise a financial plan for your mortgage brokerage business plan:

• Determine your start-up costs: This will include the cost of purchasing or leasing the space where you will operate your business, as well as the cost of buying or leasing any equipment or supplies that you need to start the business.
• Estimate your operating costs: Operating costs will include utilities, such as electricity, gas, and water, as well as labor costs for employees, if any, and the cost of purchasing any materials or supplies that you will need to run your business.
• Project your revenue: To project your revenue, you will need to consider the number of customers you expect to have and the average amount they will spend on each visit. You can use this information to estimate how much money you will make from selling your products or services.
• Estimate your expenses: In addition to your operating costs, you will need to consider other expenses, such as insurance, marketing, and maintenance. You will also need to set aside money for taxes and other fees.
• Create a budget: Once you have estimated your start-up costs, operating costs, revenue, and expenses, you can use this information to create a budget for your business. This will help you to see how much money you will need to start the business, and how much profit you can expect to make.
• Develop a plan for using your profit: Finally, you will need to decide how you will use your profit to grow and sustain your business. This might include investing in new equipment, expanding the business, or saving for a rainy day.

Frequently Asked Questions About Mortgage Brokerage Business Plans:

Why do you need a business plan for a mortgage brokerage business.

A business plan is a fundamental tool for the success of a mortgage brokerage business. It outlines business goals, strategies and tactics, financial projections, and provides potential investors with an analysis of the expected returns over time. It also serves as a roadmap for the business owner to follow and helps identify potential risks and opportunities. Additionally, banks and other lenders often require aspiring entrepreneurs to have a comprehensive business plan in order to qualify for financing.

Who should you ask for help with your mortgage brokerage business plan?

You should ask for help with your mortgage brokerage business plan from a local small business advisor or accountant. You could also contact a local Small Business Development Center (SBDC) for guidance on developing a business plan.

Can you write a mortgage brokerage business plan yourself?

Yes, it is possible to write a mortgage brokerage business plan yourself. Depending on the scope of the business plan, it may be necessary to obtain specialized financial information and advice from an accountant, lawyer or other qualified professional. Additionally, there are many resources available online that can provide guidance on how to write a successful business plan.

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I'm Nick, co-founder of newfoundr.com, dedicated to helping aspiring entrepreneurs succeed. As a small business owner with over five years of experience, I have garnered valuable knowledge and insights across a diverse range of industries. My passion for entrepreneurship drives me to share my expertise with aspiring entrepreneurs, empowering them to turn their business dreams into reality.

Through meticulous research and firsthand experience, I uncover the essential steps, software, tools, and costs associated with launching and maintaining a successful business. By demystifying the complexities of entrepreneurship, I provide the guidance and support needed for others to embark on their journey with confidence.

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Mortgage Broker Business Plan

Free Business Plan Template

Download our free business plan template now and pave the way to success. Let’s turn your vision into an actionable strategy!

• Fill in the blanks – Outline
• Financial Tables

How to Write a mortgage broker Business Plan?

Writing a mortgage broker business plan is a crucial step toward the success of your business. Here are the key steps to consider when writing a business plan:

1. Executive Summary

An executive summary is the first section planned to offer an overview of the entire business plan. However, it is written after the entire business plan is ready and summarizes each section of your plan.

Here are a few key components to include in your executive summary:

Introduce your business:

• This section may include the name of your mortgage broker business, its location, when it was founded, the type of mortgage broker business (E.g., traditional mortgage firm, online mortgage firm.), etc.

Market opportunity:

Mortgage services:.

• For instance, you may include loan orientation, loan processing, and real-estate consultancy as some of your services.

Marketing & sales strategies:

Financial highlights:, call to action:.

Ensure your executive summary is clear, concise, easy to understand, and jargon-free.

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2. Business Overview

The business overview section of your business plan offers detailed information about your company. The details you add will depend on how important they are to your business. Yet, business name, location, business history, and future goals are some of the foundational elements you must consider adding to this section:

Business description:

• Traditional mortgage broker: They work with a variety of lenders and offer the best to their clients.
• Niche mortgage broker: These firms specialize in a certain type of mortgage or market segment
• Wholesale mortgage broker: They frequently have access to a variety of loan lenders and can assist brokers in locating the most affordable rates and conditions.
• Mortgage lender-brokerage firm: These companies are mortgage loan originators and brokers. They have loan officers that work with clients to acquire loans, but if they don’t have an appropriate product or rate for the client, they may also broker loans to other lenders.
• Describe the legal structure of your mortgage broker company, whether it is a sole proprietorship, LLC, partnership, or others.
• Explain where your business is located and why you selected the place.

Mission statement:

Business history:.

• Additionally, If you have received any awards or recognition for excellent work, describe them.

Future goal:

This section should provide a thorough understanding of your business, its history, and its future plans. Keep this section engaging, precise, and to the point.

3. Market Analysis

The market analysis section of your business plan should offer a thorough understanding of the industry with the target market, competitors, and growth opportunities. You should include the following components in this section.

Target market:

• For instance, first-time homebuyers, real estate investors, and self-employed borrowers can be your target market.

Market size and growth potential:

Competitive analysis:, market trends:.

• For instance, the use of online portals to collect client information, using digital signatures to sign documents and usage of online tools is increasing, so how do you plan on coping with the trends?

Regulatory environment:

Here are a few tips for writing the market analysis section of your mortgage business plan:

• Conduct market research, industry reports, and surveys to gather data.
• Provide specific and detailed information whenever possible.
• Illustrate your points with charts and graphs.
• Write your business plan keeping your target audience in mind.

4. Products And Services

The product and services section should describe the specific services and products that will be offered to customers. To write this section should include the following:

• Fixed-rate mortgages
• Adjustable rates mortgages
• Government-backed loans

Describe each service:

In short, this section of your mortgage broker plan must be informative, precise, and client-focused. By providing a clear and compelling description of your offerings, you can help potential investors and readers understand the value of your business.

5. Sales And Marketing Strategies

Writing the sales and marketing strategies section means a list of strategies you will use to attract and retain your clients. Here are some key elements to include in your sales & marketing plan:

Unique selling proposition (USP):

• For example, it can include any particular services you provide, such as personalized support during the mortgage application process or access to niche lending programs.

Pricing strategy:

Marketing strategies:, sales strategies:, customer retention:.

Overall, this section of your mortgage broker business plan should focus on customer acquisition and retention.

Have a specific, realistic, and data-driven approach while planning sales and marketing strategies for your mortgage broker business, and be prepared to adapt or make strategic changes in your strategies based on feedback and results.

6. Operations Plan

The operations plan section of your business plan should outline the processes and procedures involved in your business operations, such as staffing requirements and operational processes. Here are a few components to add to your operations plan:

Staffing & training:

Operational process:, equipment & software:.

Adding these components to your operations plan will help you lay out your business operations, which will eventually help you manage your business effectively.

7. Management Team

The management team section provides an overview of your mortgage broker business’s management team. This section should provide a detailed description of each manager’s experience and qualifications, as well as their responsibilities and roles.

Founder/CEO:

Key managers:.

• It should include, key executives(e.g. COO, CMO.), senior management, and other department managers (e.g. operations manager, sales manager.) involved in the mortgage broker business operations, including their education, professional background, and any relevant experience in the industry.

Organizational structure:

Compensation plan:, advisors/consultants:.

• So, if you have any advisors or consultants, include them with their names and brief information consisting of roles and years of experience.

This section should describe the key personnel for your mortgage broker services, highlighting how you have the perfect team to succeed.

8. Financial Plan

Your financial plan section should provide a summary of your business’s financial projections for the first few years. Here are some key elements to include in your financial plan:

Profit & loss statement:

Cash flow statement:, balance sheet:, break-even point:.

• This exercise will help you understand how much revenue you need to generate to sustain or be profitable.

Financing needs:

Be realistic with your financial projections, and make sure you offer relevant information and evidence to support your estimates.

9. Appendix

The appendix section of your plan should include any additional information supporting your business plan’s main content, such as market research, legal documentation, financial statements, and other relevant information.

• Add a table of contents for the appendix section to help readers easily find specific information or sections.
• In addition to your financial statements, provide additional financial documents like tax returns, a list of assets within the business, credit history, and more. These statements must be the latest and offer financial projections for at least the first three or five years of business operations.
• Provide data derived from market research, including stats about the industry, user demographics, and industry trends.
• Include any legal documents such as permits, licenses, and contracts.
• Include any additional documentation related to your business plan, such as product brochures, marketing materials, operational procedures, etc.

Use clear headings and labels for each section of the appendix so that readers can easily find the necessary information.

Remember, the appendix section of your mortgage company business plan should only include relevant and important information supporting your plan’s main content.

The Quickest Way to turn a Business Idea into a Business Plan

Fill-in-the-blanks and automatic financials make it easy.

This sample mortgage broker business plan will provide an idea for writing a successful mortgage broker plan, including all the essential components of your business.

After this, if you still need clarification about writing an investment-ready business plan to impress your audience, download our mortgage broker business plan pdf .

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Frequently asked questions, why do you need a mortgage broker business plan.

A business plan is an essential tool for anyone looking to start or run a successful mortgage broker business. It helps to get clarity in your business, secures funding, and identifies potential challenges while starting and growing your business.

Overall, a well-written plan can help you make informed decisions, which can contribute to the long-term success of your mortgage broker company.

How to get funding for your mortgage broker business?

There are several ways to get funding for your mortgage broker business, but self-funding is one of the most efficient and speedy funding options. Other options for funding are:

Small Business Administration (SBA) loan

Crowdfunding, angel investors.

Apart from all these options, there are small business grants available, check for the same in your location and you can apply for it.

Where to find business plan writers for your mortgage broker business?

There are many business plan writers available, but no one knows your business and ideas better than you, so we recommend you write your mortgage broker business plan and outline your vision as you have in your mind.

What is the easiest way to write your mortgage broker business plan?

A lot of research is necessary for writing a business plan, but you can write your plan most efficiently with the help of any mortgage broker business plan example and edit it as per your need. You can also quickly finish your plan in just a few hours or less with the help of our business plan software.

About the Author

Upmetrics Team

Upmetrics is the #1 business planning software that helps entrepreneurs and business owners create investment-ready business plans using AI. We regularly share business planning insights on our blog. Check out the Upmetrics blog for such interesting reads. Read more

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How to write a business plan for your mortgage brokerage firm.

Starting a mortgage brokerage firm is a great idea because it provides an opportunity to offer valuable services to clients, such as helping them to find the best mortgage for their needs and negotiating the best terms and rates.

Additionally, it can be a profitable business venture as it offers the potential to earn commission from the mortgages that are brokered.

But, before that, you need a business plan.

A business plan is essential to ensure that the project is well-conceived and organized before investing any time and money. It is a roadmap to success that outlines the goals and objectives of the project and how it will be achieved.

In short, a good business plan will help ensure the profitability of your mortgage brokerage firm .

What are the essential parts of a business plan for a mortgage brokerage firm? What should be the overall layout? What are the essential financial figures to include? What techniques can I use to simplify the task of writing a business plan?

Rest assured that this article will comprehensively cover all these questions and provide answers!

One last thing: starting your business plan from scratch is optional.

Instead, you can download our professional business plan for a mortgage brokerage firm and tailor it to suit your requirements.

How to prepare a business plan for a mortgage brokerage firm

Is a business plan recommended for your mortgage brokerage firm.

Yes, you should create a business plan for your mortgage brokerage firm.

Crafting a well-structured business plan will help you to:

• gain knowledge of the mortgage brokerage market
• understand what are the new trends on this industry
• uncover what makes a mortgage brokerage firm successful
• understand the homebuyer's financial situation, loan preferences, and mortgage needs for mortgage brokers
• come up with a great value proposition for your home loan agency
• investigate competitor customer retention strategies
• identify solid competitive advantages for your mortgage brokerage firm
• find a business model that generates steady and increasing profits
• craft and execute a winning strategy that encompasses short and long-term objectives
• assess potential risks involved in operating a mortgage brokerage firm, such as economic fluctuations, regulatory compliance, and client satisfaction

Our team has drafted a business plan for a mortgage brokerage firm that is designed to make it easier for you to achieve all the elements listed.

How to structure a business plan for a mortgage brokerage firm?

Your business plan will comprise a diverse range of metrics and valuable data. There should be a clear structure, so it does not look messy.

When we built our business plan for a mortgage brokerage firm , we ensured it was properly organized.

You'll find 5 different parts here: Opportunity, Project, Market Research, Strategy and Finances.

1. Market Opportunity

The opening section is referred to as "Market Opportunity."

Explore this section to access comprehensive data and insights related to mortgage brokerage firms, enabling you to stay updated with market trends and regulations.

We constantly update all the data there.

2. Project Presentation

In the "Project" section, you can outline your mortgage brokerage firm, describing the range of mortgage solutions you offer (e.g., home loans, refinancing), personalized advice and guidance, access to multiple lenders, competitive rates, transparent process, and the unique value proposition that helps clients navigate the mortgage market and secure the best financing options.

Also, provide a self-introduction at the end of this section.

Discuss your experience in the mortgage industry, your expertise in financial analysis and loan products, and how you plan to assist clients in securing suitable mortgage solutions. Highlight your network of lending partners, your knowledge of mortgage regulations, and your dedication to providing personalized guidance and exceptional customer service that helps clients navigate the mortgage process and achieve their homeownership goals.

In our business plan, we've given you text. Feel free to edit it to match your idea.

3. Market Research

Next up is the "Market Research" section.

This section describes the target audience for your mortgage brokerage firm.

It includes a comprehensive analysis of competitors in the mortgage industry and emphasizes your firm's expertise and competitive advantages in mortgage solutions.

A tailored SWOT analysis is provided as well.

4. Strategy

In the "Strategy" section, you'll find a comprehensive 3-year action plan, detailing the initiatives and steps needed to transform your mortgage brokerage firm into a highly profitable endeavor.

Additionally, this section includes a comprehensive marketing plan for a mortgage brokerage firm, a strategy to handle risks, and a filled-in Business Model Canvas.

5. Finances

In the end, the section titled "Finances" is where you can present the financial plan and breakdown for your project.

How to draft the Executive Summary for a mortgage brokerage firm?

The Executive Summary gives a concise preview of the business plan of your mortgage brokerage firm.

Make it concise and limited to 2 pages. Include only the crucial details.

The purpose of this document is to engage the reader and make them want to read your business plan.

In the Executive Summary of your mortgage brokerage firm, provide responses to the following: what services does your mortgage brokerage firm offer? who is your target market? are there other mortgage brokerage firms in the industry? what is your required funding?

How to do the market analysis for a mortgage brokerage firm?

Analyzing the market for your mortgage brokerage firm allows you to gain insights into factors such as customer needs for home financing, competition within the mortgage industry, and emerging trends in lending regulations.

By conducting a thorough market analysis, a mortgage brokerage firm can understand client needs, provide personalized mortgage solutions, optimize pricing strategies, and execute targeted marketing campaigns, ultimately leading to a larger client base, increased mortgage applications, and a prominent position in the mortgage industry.

Here is what you will find in the "Market Research" section of our business plan for a mortgage brokerage firm :

• interesting data points and market insights about mortgage brokerage firms, including mortgage rates, refinancing trends, and homebuyer demographics
• a list of potential audiences for a mortgage brokerage firm
• the competitor analysis
• the potential competitive differentiators for a mortgage brokerage firm

The key points of the business plan for a mortgage brokerage firm

What's the business model of a mortgage brokerage firm, business model of a mortgage brokerage firm.

A mortgage brokerage firm's business model revolves around assisting clients in securing mortgage loans or refinancing options from various lenders. Revenue is generated through commissions or fees based on the loan amount or transaction.

The business model focuses on understanding client financial needs, identifying suitable mortgage products, liaising with lenders, providing guidance throughout the mortgage process, and building strong relationships with clients and industry professionals.

Success depends on mortgage market expertise, effective marketing and lead generation, maintaining lender partnerships, delivering personalized and responsive service, and assisting clients in finding favorable mortgage terms and rates.

Business model vs Business plan

Keep in mind the difference between "business plan" and "business model."

A business model defines how a company creates, delivers, and monetizes its offerings.

In a business plan, you outline your business model using a tool called the Business Model Canvas.

And, of course, there is a Business Model Canvas (already completed) in our business plan for a mortgage brokerage firm .

How do you identify the market segments of a mortgage brokerage firm?

Market segmentation for your mortgage brokerage firm involves dividing your potential clients into different groups based on their mortgage needs, demographics, and financial profiles.

These categories may include factors such as first-time homebuyers, refinancing, investment properties, or customers seeking specific types of mortgage products (e.g., fixed-rate mortgages, adjustable-rate mortgages, FHA loans).

By segmenting your market, you can offer a range of mortgage solutions and services that cater to each segment's specific requirements. For example, you might provide specialized guidance and mortgage options for first-time homebuyers navigating the homebuying process, offer refinancing solutions and advice for homeowners looking to lower their mortgage rates or access equity, specialize in investment property financing and provide tailored mortgage solutions for real estate investors, or focus on specific mortgage products and educate customers about the benefits and considerations of options such as fixed-rate mortgages or FHA loans.

Market segmentation allows you to effectively target your marketing efforts, understand the financial needs of each customer segment, and provide personalized and competitive mortgage solutions that help customers achieve their homeownership and investment goals.

In the business plan for a mortgage brokerage firm , you will find a detailed market segmentation that gives you insights into your potential customers.

How to conduct a competitor analysis for a mortgage brokerage firm?

It's clear that you won't be the only mortgage brokerage firm in your industry. There are other firms assisting clients in finding suitable mortgage options and financing solutions.

To craft an effective business plan, it is imperative to thoroughly assess your competitors, including their attributes, strengths, and weaknesses.

Pay attention to their weaknesses (such as limited lender partnerships, poor customer service, or inadequate mortgage options).

Why is it crucial to notice these aspects? Because these weaknesses can lead to customer dissatisfaction when seeking mortgage services.

By focusing on these areas, you can offer a wide range of mortgage options, provide expert advice and guidance, and deliver a streamlined and transparent process, positioning your mortgage brokerage firm as a trusted partner for individuals and families seeking home financing.

It's what we call competitive advantages—building them is essential for a standout business.

Here are some examples of competitive advantages for a mortgage brokerage firm: access to a wide range of lenders and mortgage options, expert knowledge of the mortgage market, personalized mortgage advice, efficient application and approval process, exceptional customer service and support.

How to draft a SWOT analysis for a loan officer?

A SWOT analysis can help identify opportunities and threats to the success of a mortgage brokerage firm, enabling informed decision-making.

As you can guess, there is indeed a completed and editable SWOT matrix in our business plan for a mortgage brokerage firm

The strengths for a mortgage brokerage firm

S stands for Strengths in SWOT, indicating the project's internal factors that set it apart from others.

For a mortgage brokerage firm, possible strengths could include a knowledgeable staff, competitive rates, diverse loan options, and excellent customer service.

The weaknesses for a mortgage brokerage firm

W stands for Weaknesses, pointing to the areas or aspects of the project that need to be made stronger.

For a mortgage brokerage firm, potential weaknesses could include inadequate risk management, lack of liquidity, limited access to capital, and inadequate customer service.

The opportunities for a mortgage brokerage firm

O represents Opportunities in SWOT, referring to the external factors that can be advantageous for the project.

Opportunities for a mortgage brokerage firm may include a growing demand for home financing, expanding partnerships with real estate agents, an

The threats for a mortgage brokerage firm

T represents Threats, which are the external factors or circumstances that can pose risks or hindrances to the project's progress.

How to elaborate a marketing strategy for a loan officer?

A marketing strategy is a cornerstone of a business plan as it elucidates how a business will engage customers and generate sales.

An effective marketing plan will enable your mortgage brokerage firm to connect with individuals looking for reliable and tailored mortgage solutions.

Homebuyers won't choose your mortgage brokerage firm without effective marketing; highlighting your expertise and access to competitive rates is crucial.

Are you utilizing marketing tactics to promote your mortgage brokerage firm? Consider offering educational content about the mortgage process, attending real estate industry events, and leveraging online advertising to reach potential homebuyers.

No need to worry if marketing and communication aren't your areas of expertise.

How to build a solid financial plan for a loan officer?

A successful business plan requires comprehensive financial data in order to accurately forecast future performance.

As you outline your business plan, you should include revenue projections for your mortgage brokerage firm.

The presence of a relevant and credible revenue forecast is crucial to give your business plan a strong appeal to banks or investors.

Our financial plan for a mortgage brokerage firm is straightforward and equipped with automated checks, enabling you to validate and adjust your assumptions easily. This way, we make sure you're building solid financial projections.

It goes without saying that you should create a preliminary budget for launching your mortgage brokerage firm. Pay attention to every expense and don't leave any out (our financial plan includes a complete list for your convenience).

The break-even analysis is an essential component of your financial plan, as it provides an indication of whether your mortgage brokerage firm will generate profits or not.

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How to write a business plan for a mortgage broker?

Putting together a business plan for a mortgage broker can be daunting - especially if you're creating a business for the first time - but with this comprehensive guide, you'll have the necessary tools to do it confidently.

We will explore why writing one is so important in both starting up and growing an existing mortgage broker, as well as what should go into making an effective plan - from its structure to content - and what tools can be used to streamline the process and avoid errors.

Without further ado, let us begin!

In this guide:

Why write a business plan for a mortgage broker?

What information is needed to create a business plan for a mortgage broker.

• How do I build a financial forecast for a mortgage broker?

The written part of a mortgage broker business plan

• What tool should I use to write my mortgage broker business plan?

Being clear on the scope and goals of the document will make it easier to understand its structure and content. So before diving into the actual content of the plan, let's have a quick look at the main reasons why you would want to write a mortgage broker business plan in the first place.

To have a clear roadmap to grow the business

Small businesses rarely experience a constant and predictable environment. Economic cycles go up and down, while the business landscape is mutating constantly with new regulations, technologies, competitors, and consumer behaviours emerging when we least expect it.

In this dynamic context, it's essential to have a clear roadmap for your mortgage broker. Otherwise, you are navigating in the dark which is dangerous given that - as a business owner - your capital is at risk.

That's why crafting a well-thought-out business plan is crucial to ensure the long-term success and sustainability of your venture.

To create an effective business plan, you'll need to take a step-by-step approach. First, you'll have to assess your current position (if you're already in business), and then identify where you'd like your mortgage broker to be in the next three to five years.

Once you have a clear destination for your mortgage broker, you'll focus on three key areas:

• Resources: you'll determine the human, equipment, and capital resources needed to reach your goals successfully.
• Speed: you'll establish the optimal pace at which your business needs to grow if it is to meet its objectives within the desired timeframe.
• Risks: you'll identify and address potential risks you might encounter along the way.

By going through this process regularly, you'll be able to make informed decisions about resource allocation, paving the way for the long-term success of your business.

To maintain visibility on future cash flows

Businesses can go for years without making a profit, but they go bust as soon as they run out of cash. That's why "cash is king", and maintaining visibility on your mortgage broker's future cash flows is critical.

How do I do that? That's simple: you need an up-to-date financial forecast.

The good news is that your mortgage broker business plan already contains a financial forecast (more on that later in this guide), so all you have to do is to keep it up-to-date.

To do this, you need to regularly compare the actual financial performance of your business to what was planned in your financial forecast, and adjust the forecast based on the current trajectory of your business.

Monitoring your mortgage broker's financial health will enable you to identify potential financial problems (such as an unexpected cash shortfall) early and to put in place corrective measures. It will also allow you to detect and capitalize on potential growth opportunities (higher demand from a given segment of customers for example).

To secure financing

Whether you are a startup or an existing business, writing a detailed mortgage broker business plan is essential when seeking financing from banks or investors.

This makes sense given what we've just seen: financiers want to ensure you have a clear roadmap and visibility on your future cash flows.

Banks will use the information included in the plan to assess your borrowing capacity (how much debt your business can support) and your ability to repay the loan before deciding whether they will extend credit to your business and on what terms.

Similarly, investors will review your plan carefully to assess if their investment can generate an attractive return on investment.

To do so, they will be looking for evidence that your mortgage broker has the potential for healthy growth, profitability, and cash flow generation over time.

Now that you understand why it is important to create a business plan for a mortgage broker, let's take a look at what information is needed to create one.

Writing a mortgage broker business plan requires research so that you can project sales, investments and cost accurately in your financial forecast.

In this section, we cover three key pieces of information you should gather before drafting your business plan!

Carrying out market research for a mortgage broker

Before you begin writing your business plan for a mortgage broker, conducting market research is a critical step in ensuring precise and realistic financial projections.

Market research grants you valuable insights into your target customer base, competitors, pricing strategies, and other crucial factors that can impact the success of your business.

In the course of this research, you may stumble upon trends that could impact your mortgage broker.

Your mortgage broker may discover that potential customers are increasingly looking for fixed-rate mortgages. Additionally, they may find that there is a growing preference for digital mortgage services that provide a streamlined, convenient experience.

Such market trends play a pivotal role in revenue forecasting, as they provide essential data regarding potential customers' spending habits and preferences.

By integrating these findings into your financial projections, you can provide investors with more accurate information, enabling them to make well-informed decisions about investing in your mortgage broker.

Developing the sales and marketing plan for a mortgage broker

As you embark on creating your mortgage broker business plan, it is crucial to budget sales and marketing expenses beforehand.

A well-defined sales and marketing plan should include precise projections of the actions required to acquire and retain customers. It will also outline the necessary workforce to execute these initiatives and the budget required for promotions, advertising, and other marketing efforts.

This approach ensures that the appropriate amount of resources is allocated to these activities, aligning with the sales and growth objectives outlined in your business plan.

The staffing and equipment needs of a mortgage broker

As you embark on starting or expanding your mortgage broker, having a clear plan for recruitment and capital expenditures (investment in equipment and real estate) is essential for ensuring your business's success.

Both the recruitment and investment plans must align with the timing and level of growth projected in your forecast, and they require appropriate funding.

Staffing costs for a mortgage broker may include salary for the broker, loan officers, and administrative staff, as well as taxes and benefits associated with those salaries. Equipment costs may include computers and software, office furniture, and other equipment necessary to run the business.

To create a realistic financial forecast, you also need to consider other operating expenses associated with the day-to-day running of your business, such as insurance and bookkeeping.

With all the necessary information at hand, you are ready to begin crafting your business plan and developing your financial forecast.

What goes into your mortgage broker's financial forecast?

The financial forecast of your mortgage broker's business plan will enable you to assess the growth, profitability, funding requirements, and cash generation potential of your business in the coming years.

The four key outputs of a financial forecast for a mortgage broker are:

• The profit and loss (P&L) statement ,
• The projected balance sheet ,
• The cash flow forecast ,
• And the sources and uses table .

Let's look at each of these in a bit more detail.

The projected P&L statement

The projected P&L statement for a mortgage broker shows how much revenue and profits your business is expected to generate in the future.

Ideally, your mortgage broker's P&L statement should show:

• Healthy growth - above inflation level
• Improving or stable profit margins
• Positive net profit

Expectations will vary based on the stage of your business. A startup will be expected to grow faster than an established mortgage broker. And similarly, an established company should showcase a higher level of profitability than a new venture.

The projected balance sheet of your mortgage broker

Your mortgage broker's forecasted balance sheet enables the reader of your plan to assess your financial structure, working capital, and investment policy.

It is composed of three types of elements: assets, liabilities and equity:

• Assets: represent what the business owns and uses to produce cash flows. It includes resources such as cash, equipment, and accounts receivable (money owed by clients).
• Liabilities: represent funds advanced to the business by lenders and other creditors. It includes items such as accounts payable (money owed to suppliers), taxes due and loans.
• Equity: is the combination of what has been invested by the business owners and the cumulative profits and losses generated by the business to date (which are called retained earnings). Equity is a proxy for the value of the owner's stake in the business.

Your mortgage broker's balance sheet will usually be analyzed in conjunction with the other financial statements included in your forecast.

Two key points of focus will be:

• Your mortgage broker's liquidity: does your business have sufficient cash and short-term assets to pay what it owes over the next 12 months?
• And its solvency: does your business have the capacity to repay its debt over the medium-term?

The projected cash flow statement

A cash flow forecast for a mortgage broker shows how much cash the business is projected to generate or consume.

The cash flow statement is divided into 3 main areas:

• The operating cash flow shows how much cash is generated or consumed by the operations (running the business)
• The investing cash flow shows how much cash is being invested in capital expenditure (equipment, real estate, etc.)
• The financing cash flow shows how much cash is raised or distributed to investors and lenders

Looking at the cash flow forecast helps you to ensure that your business has enough cash to keep running, and can help you anticipate potential cash shortfalls.

It is also a best practice to include a monthly cash flow statement in the appendices of your mortgage broker business plan so that the readers can view the impact of seasonality on your business cash position and generation.

The initial financing plan

The initial financing plan, also known as a sources and uses table, is a valuable resource to have in your business plan when starting your mortgage broker as it reveals the origins of the money needed to establish the business (sources) and how it will be allocated (uses).

Having this table helps show what costs are involved in setting up your mortgage broker, how risks are shared between founders, investors and lenders, and what the starting cash position will be. This cash position needs to be sufficient to sustain operations until the business reaches a break-even point.

Now that you have a clear understanding of what goes into the financial forecast of your mortgage broker business plan, let's shift our focus to the written part of the plan.

The written part of the business plan is where you will explain what your business does and how it operates, what your target market is, whom you compete against, and what strategy you will put in place to seize the commercial opportunity you've identified.

Having this context is key for the reader to form a view on whether or not they believe that your plan is achievable and the numbers in your forecast realistic.

The written part of a mortgage broker business plan is composed of 7 main sections:

• The executive summary
• The presentation of the company
• The products and services
• The market analysis
• The strategy
• The operations
• The financial plan

Let's go through the content of each section in more detail!

1. The executive summary

The executive summary, the first section of your mortgage broker's business plan, serves as an inviting snapshot of your entire plan, leaving readers eager to know more about your business.

To compose an effective executive summary, start with a concise introduction of your business, covering its name, concept, location, history, and unique aspects. Share insights about the services or products you intend to offer and your target customer base.

Subsequently, provide an overview of your mortgage broker's addressable market, highlighting current trends and potential growth opportunities.

Then, present a summary of critical financial figures, such as projected revenues, profits, and cash flows.

You should then include a summary of your key financial figures such as projected revenues, profits, and cash flows.

Lastly, address any funding needs in the "ask" section of your executive summary.

2. The presentation of the company

As you build your mortgage broker business plan, the second section deserves attention as it delves into the structure and ownership, location, and management team of your company.

In the structure and ownership part, you'll provide valuable insights into the legal structure of the business, the identities of the owners, and their respective investments and ownership stakes. This level of transparency is vital, particularly if you're seeking financing, as it clarifies which legal entity will receive the funds and who holds the reins of the business.

Moving to the location part, you'll offer a comprehensive view of the company's premises and articulate why this specific location is strategic for the business, emphasizing factors like catchment area, accessibility, and nearby amenities.

When describing the location of your mortgage broker, you could indicate that it is located in a desirable area with access to many amenities and transportation options. It may be close to a major city, offering potential customers the convenience of being close to the city without having to live in a large, more expensive metropolitan area.

It could also be in an area with a low cost of living, making it more attractive to potential customers who are looking to save money. Moreover, it might be located near other businesses and shopping centers, allowing customers to have a variety of options for their needs.

Lastly, you should introduce your esteemed management team. Provide a thorough explanation of each member's role, background, and extensive experience.

It's equally important to highlight any past successes the management team has achieved and underscore the duration they've been working together. This information will instil trust in potential lenders or investors, showcasing the strength and expertise of your leadership team and their ability to deliver the business plan.

3. The products and services section

The products and services section of your mortgage broker business plan should include a detailed description of what your company sells to its customers. 

For example, your mortgage broker might offer services such as helping customers find the best mortgage option for their needs, providing advice on interest rates, repayment options, and other loan features, and helping customers secure the best loan rate. These services are designed to help customers make informed decisions and secure the best deal possible.

The reader will want to understand what makes your mortgage broker unique from other businesses in this competitive market.

When drafting this section, you should be precise about the categories of products or services you sell, the clients you are targeting and the channels that you are targeting them through. 

4. The market analysis

When you present your market analysis in your mortgage broker business plan, it's crucial to include detailed information about customers' demographics and segmentation, target market, competition, barriers to entry, and any relevant regulations.

The main objective of this section is to help the reader understand the size and attractiveness of the market while demonstrating your solid understanding of the industry.

Begin with the demographics and segmentation subsection, providing an overview of the addressable market for your mortgage broker, the key trends in the marketplace, and introducing different customer segments along with their preferences in terms of purchasing habits and budgets.

Next, focus on your target market, zooming in on the specific customer segments your mortgage broker aims to serve and explaining how your products and services fulfil their distinct needs.

For example, your target market might include first-time home buyers. This segment tends to be younger individuals who are looking to purchase their first home and need guidance on the best mortgage options, financial advice, and education on the home-buying process.

First-time home buyers often have a variety of questions, so having a mortgage broker who can provide them with the information and resources they need can be invaluable.

Then proceed to the competition subsection, where you introduce your main competitors and highlight what sets you apart from them.

Finally, conclude your market analysis with an overview of the key regulations applicable to your mortgage broker.

5. The strategy section

When writing the strategy section of a business plan for your mortgage broker, it is essential to include information about your competitive edge, pricing strategy, sales & marketing plan, milestones, and risks and mitigants.

The competitive edge subsection should explain what sets your company apart from its competitors. This part is especially key if you are writing the business plan of a startup, as you have to make a name for yourself in the marketplace against established players.

The pricing strategy subsection should demonstrate how you intend to remain profitable while still offering competitive prices to your customers.

The sales & marketing plan should outline how you intend to reach out and acquire new customers, as well as retain existing ones with loyalty programs or special offers. 

The milestones subsection should outline what your company has achieved to date, and its main objectives for the years to come - along with dates so that everyone involved has clear expectations of when progress can be expected.

The risks and mitigants subsection should list the main risks that jeopardize the execution of your plan and explain what measures you have taken to minimize these. This is essential in order for investors or lenders to feel secure in investing in your venture.

Your mortgage broker may face the risk of losing clients due to market changes. For example, if the interest rates suddenly increase, some clients may find it difficult to afford the new rate and may choose to go with another broker.

Your mortgage broker may also face the risk of financial losses due to errors in calculations. For example, if the broker makes a mistake in the calculations for the loan, they could end up losing money in the process.

6. The operations section

In your business plan, it's also essential to provide a detailed overview of the operations of your mortgage broker.

Start by covering your team, highlighting key roles and your recruitment plan to support the expected growth. Outline the qualifications and experience required for each role and your intended recruitment methods, whether through job boards, referrals, or headhunters.

Next, clearly state your mortgage broker's operating hours, allowing the reader to assess staffing levels adequately. Additionally, mention any plans for varying opening times during peak seasons and how you'll handle customer queries outside normal operating hours.

Then, shift your focus to the key assets and intellectual property (IP) necessary for your business. If you rely on licenses, trademarks, physical structures like equipment or property, or lease agreements, make sure to include them in this section.

You may have key assets such as customer contact information and market data that could be valuable intellectual property. Additionally, you might also have proprietary software or unique processes that could provide a competitive advantage in the mortgage market.

Lastly, include a list of suppliers you plan to work with, detailing their services and main commercial terms, such as price, payment terms, and contract duration. Investors are interested in understanding why you've chosen specific suppliers, which may be due to higher-quality products or established relationships from previous ventures.

7. The presentation of the financial plan

The financial plan section is where we will include the financial forecast we talked about earlier in this guide.

Now that you have a clear idea of the content of a mortgage broker business plan, let's look at some of the tools you can use to create yours.

What tool should I use to write my mortgage broker's business plan?

In this section, we will be reviewing the two main solutions for creating a mortgage broker business plan:

• Using specialized online business plan software,
• Outsourcing the plan to the business plan writer.

Using an online business plan software for your mortgage broker's business plan

Using online business planning software is the most efficient and modern way to create a mortgage broker business plan.

There are several advantages to using specialized software:

• You can easily create your financial forecast by letting the software take care of the financial calculations for you without errors
• You are guided through the writing process by detailed instructions and examples for each part of the plan
• You can access a library of dozens of complete business plan samples and templates for inspiration
• You get a professional business plan, formatted and ready to be sent to your bank or investors
• You can easily track your actual financial performance against your financial forecast
• You can create scenarios to stress test your forecast's main assumptions
• You can easily update your forecast as time goes by to maintain visibility on future cash flows
• You have a friendly support team on standby to assist you when you are stuck

If you're interested in using this type of solution, you can try The Business Plan Shop for free by signing up here .

Hiring a business plan writer to write your mortgage broker's business plan

Outsourcing your mortgage broker business plan to a business plan writer can also be a viable option.

Business plan writers are skilled in creating error-free business plans and accurate financial forecasts. Moreover, hiring a consultant can save you valuable time, allowing you to focus on day-to-day business operations.

However, it's essential to be aware that hiring business plan writers will be expensive, as you're not only paying for their time but also the software they use and their profit margin.

Based on experience, you should budget at least £1.5k ($2.0k) excluding tax for a comprehensive business plan, and more if you require changes after initial discussions with lenders or investors.

Also, exercise caution when seeking investment. Investors prefer their funds to be directed towards business growth rather than spent on consulting fees. Therefore, the amount you spend on business plan writing services and other consulting services should be insignificant compared to the amount raised.

Keep in mind that one drawback is that you usually don't own the business plan itself; you only receive the output, while the actual document is saved in the consultant's business planning software. This can make it challenging to update the document without retaining the consultant's services.

For these reasons, carefully consider outsourcing your mortgage broker business plan to a business plan writer, weighing the advantages and disadvantages of seeking outside assistance.

Why not create your mortgage broker's business plan using Word or Excel?

I must advise against using Microsoft Excel and Word (or their Google, Apple, or open-source equivalents) to write your mortgage broker business plan. Let me explain why.

Firstly, creating an accurate and error-free financial forecast on Excel (or any spreadsheet) is highly technical and requires a strong grasp of accounting principles and financial modelling skills. It is, therefore, unlikely that anyone will fully trust your numbers unless you have both a degree in finance and accounting and significant financial modelling experience, like us at The Business Plan Shop.

Secondly, relying on spreadsheets is inefficient. While it may have been the only option in the past, technology has advanced significantly, and software can now perform these tasks much faster and with greater accuracy. With the rise of AI, software can even help us detect mistakes in forecasts and analyze the numbers for better decision-making.

And with the rise of AI, software is also becoming smarter at helping us detect mistakes in our forecasts and helping us analyse the numbers to make better decisions.

Moreover, software makes it easier to compare actuals versus forecasts and maintain up-to-date forecasts to keep visibility on future cash flows, as we discussed earlier in this guide. This task is cumbersome when using spreadsheets.

Now, let's talk about the written part of your mortgage broker business plan. While it may be less error-prone, using software can bring tremendous gains in productivity. Word processors, for example, lack instructions and examples for each part of your business plan. They also won't automatically update your numbers when changes occur in your forecast, and they don't handle formatting for you.

Overall, while Word or Excel may seem viable for some entrepreneurs to create a business plan, it's by far becoming an antiquated way of doing things.

• Using business plan software is a modern and cost-effective way of writing and maintaining business plans.
• A business plan is not a one-shot exercise as maintaining it current is the only way to keep visibility on your future cash flows.
• A business plan has 2 main parts: a financial forecast outlining the funding requirements of your mortgage broker and the expected growth, profits and cash flows for the next 3 to 5 years; and a written part which gives the reader the information needed to decide if they believe the forecast is achievable.

We hope that this in-depth guide met your expectations and that you now have a clear understanding of how to write your mortgage broker business plan. Do not hesitate to contact our friendly team if you have questions additional questions we haven't addressed here.

Also on The Business Plan Shop

• How to write a business plan to secure a bank loan?
• Key steps to write a business plan?
• Top mistakes to avoid in your business plan

Do you know entrepreneurs interested in starting or growing a mortgage broker? Share this article with them!

Founder & CEO at The Business Plan Shop Ltd

Guillaume Le Brouster is a seasoned entrepreneur and financier.

Guillaume has been an entrepreneur for more than a decade and has first-hand experience of starting, running, and growing a successful business.

Prior to being a business owner, Guillaume worked in investment banking and private equity, where he spent most of his time creating complex financial forecasts, writing business plans, and analysing financial statements to make financing and investment decisions.

Guillaume holds a Master's Degree in Finance from ESCP Business School and a Bachelor of Science in Business & Management from Paris Dauphine University.

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Mortgage Brokerage Business Plan [Sample Template]

By: Author Tony Martins Ajaero

Home » Business ideas » Financial Service Industry » Lending & Loan Brokerage Business

Are you about starting a mortgage brokerage firm ? If YES, here’s a complete sample mortgage brokerage firm business plan template & feasibility report you can use for FREE to raise money.

In reality, if you must be successful with your Mortgage Brokerage business, you must expand your network and build a thriving relationship with both key players in the real estate industry and banks.

This is so because as a Mortgage brokerage operator, you will definitely depend on the corporation of both your bank and Real Estate firms to be able to make profits since all you get is commissions from the loan payments.

It is important to note at this juncture that if you are not careful with this kind of business, you might land yourself in trouble and be sued.  That is why you must follow due processes before securing a loan for your client.

If you have clients that always default in their monthly payments, then you stand the chance of running out of business in no distant time. To secure yourself from any embarrassment, it is important that you buy liability insurance for your Mortgage Brokerage Business.

A Sample Mortgage Brokerage Firm Business Plan Template

1. industry overview.

Mortgage Brokerage firms are established with the sole aim of providing a convenient platform in form of long term loan to those who want to buy their own property. With the loan you get from the bank via a mortgage brokerage firm, you can finance any property of your choice, as long as you pass the screening and evaluation process.

The screening and evaluation is put in place so as to ensure that due process is followed before issuing a loan and the person receiving the loan must be credit worthy.

In other words, Mortgage Brokerage firms stand as the middle men between a Bank and Mortgage bank as the case may be and the individual or organization seeking to buy a property. Anybody, or group of investors may start and own a  mortgage brokerage firm as long as they meet the requirements for establishing such organization in the country they intend establishing the business.

The Mortgage Brokerage Services industry is indeed in a mature stage of its growth. The industry is characterized by growth in line with the overall outlook of the economy, consolidation from the largest players in the industry and wholehearted market acceptance of industry products and services.

The Mortgage Brokerage services line of business will continue to be in high demand by business establishment and individuals in the united states, most especially as the number of businesses and the need for accommodation increases.

The Mortgage Brokerage Services industry is indeed a major sector of the economy of the United States of America which generates a whooping sum of well over $8 billion annually from more than 12,609 registered and licensed mortgage brokerage firms scattered all around the United States of America.

The industry is responsible for the employment of well over 44,756 people. Experts project the mortgage brokerage services industry to grow at a 6.3 percent annual rate. The establishment (online brokerage firms) in this industry that has a dominant market share in the United States of America are; Zillow and Lending Tree.

Over and above, starting a mortgage brokerage firm requires professionalism and good grasp of the financial and real estate market.

Besides, you would need to get the required certifications and license and also meet the standard capitalization for such business before you can be allowed to start a mortgage brokerage firm in the United States; the industry is heavily regulated to guide against fraud and criminality.

2. Executive Summary

Pentagon Mortgage Brokerage Firm, LLC is a registered and licensed mortgage brokerage firm that will be located in the heart of Albany – New York. We have been able to secure a standard office facility in the heart of the city.

We will offer services such as brokering residential mortgages, brokering commercial and industrial mortgages, brokering home equity loans, brokering equipment financing arrangements, brokering vehicle loans, brokering residential mortgages online, brokering mortgage refinances online, brokering home equity loans online, providing an online mortgage marketplace and providing related mortgage cum loan advisory and consultancy services.

We are aware that to run an all – round and standard mortgage brokerage firm can be demanding which is why we are well trained, certified and equipped to perform excellently well.

Pentagon Mortgage Brokerage Firm, LLC is a client – focused and result driven mortgage brokerage firm that will provide broad- based mortgage brokering and loan brokering services at an affordable fee that won’t in any way put a hole in the pocket of our clients.

We will offer standard and professional services to all to our individual clients, and corporate clients. We will ensure that we work hard to meet and surpass our clients’ expectations whenever they patronize our services.

At Pentagon Mortgage Brokerage Firm, LLC our client’s best interest would always come first, and everything we do is guided by our values and professional ethics. We will ensure that we hire professionals who are well experienced in the mortgage brokerage and loan industry.

Pentagon Mortgage Brokerage Firm, LLC will at all times demonstrate her commitment to sustainability, both individually and as a firm, by actively participating in our communities and integrating sustainable business practices wherever possible.

We will ensure that we hold ourselves accountable to the highest standards by meeting our client’s needs precisely and completely. We will cultivate a working environment that provides a human, sustainable approach to earning a living, and living in our world, for our partners, employees and for our clients.

Our plan is to position the business to become one of the leading brands in the mortgage brokerage and loan brokerage services line of business in the whole of New York, and also to be amongst the top 20 mortgage brokerage firms in the United States of America within the first 10 years of fully launching the business.

This might look too tall a dream but we are optimistic that this will surely be realized because we have done our research and feasibility studies and we are enthusiastic and confident that Albany – New York is the right place to launch our mortgage brokerage firm before sourcing for clients from other cities in The United States of America.

Pentagon Mortgage Brokerage Firm, LLC is founded by, Mr. Campbell Smith and his immediate family. Campbell Smith has good grasp of the real estate and loan industry.

He has well over 15 years of experience working at various capacities within the financial consulting industry with strong bias for mortgage in the United States of America. Mr. Campbell Smith graduated from both University of California – Berkley with a Degree in Accounting, and University of Harvard (MBA).

3. Our Products and Services

Pentagon Mortgage Brokerage Firm, LLC is going to offer varieties of services within the scope of the mortgage brokerage and loan services industry in the United States of America and of course on the global stage. Our intention of starting our mortgage brokerage firm in Albany – New York is to leverage on the opportunities available in the city.

We are well prepared to make profits from the industry and we will do all that is permitted by the law in the United States to achieve our business goals, aim and ambition. Our business offering are listed below;

• Brokering residential mortgages
• Brokering commercial and industrial mortgages
• Brokering home equity loans
• Brokering equipment financing arrangements
• Brokering vehicle loans
• Brokering residential mortgages online
• Brokering mortgage refinances online
• Brokering home equity loans online
• Providing an online mortgage marketplace
• Providing other related loan cum mortgage consulting and advisory services

4. Our Mission and Vision Statement

• Our vision is to build a mortgage brokerage and loan services brand that will become the number one choice for individuals, smaller businesses and corporate clients in the whole of Albany – New York. Our vision reflects our values: integrity, security, service, excellence and teamwork.
• Our mission is to provide professional, reliable and trusted mortgage brokerage and loan services that assist individuals, start – ups, corporate organization, and non-profit organizations in sorting out their mortgage and loan related concerns.
• We will position the business to become one of the leading brands in the mortgage brokerage and loan services line of business in the whole of Albany – New York, and also to be amongst the top 20 mortgage brokerage and loan services firms in the United States of America within the first 10 years of operations.

Our Business Structure

Pentagon Mortgage Brokerage Firm, LLC, is a mortgage brokerage and loan services firm that intend starting small in Albany – New York, but hope to grow big in order to compete favorably with leading mortgage brokerage and loan services firms in the industry both in the United States and on a global stage.

We are aware of the importance of building a solid business structure that can support the picture of the kind of world class business we want to own. This is why we are committed to only hire the best hands within our area of operations.

Ordinarily we would have settled for two or three staff members and settle for just online mortgage brokerage services, but as part of our plan to build a standard and world class mortgage brokerage and loan services firm in Albany – New York we have perfected plans to get it right from the beginning.

The picture of the kind of mortgage brokerage and loan services business we intend building and the business goals we want to achieve is what informed the amount we are ready to pay for the best hands available in and around Albany – New York as long as they are willing and ready to work with us to achieve our business goals and objectives.

At Pentagon Mortgage Brokerage Firm, LLC, we will ensure that we hire people that are qualified, hardworking, and creative, result driven, customer centric and are ready to work to help us build a prosperous business that will benefit all the stake holders (the owners, workforce, and customers).

As a matter of fact, profit-sharing arrangement will be made available to all our senior management staff and it will be based on their performance for a period of five years or more as agreed by the board of trustees of the company. In view of the above, we have decided to hire qualified and competent hands to occupy the following positions;

• Chief Executive Officer
• Mortgage and Loan Brokerage Consultants

Admin and HR Manager

Marketing and Sales Executive

• Customer Care Executive / Front Desk Officer

5. Job Roles and Responsibilities

Chief Executive Office:

• Increases management’s effectiveness by recruiting, selecting, orienting, training, coaching, counseling, and disciplining managers; communicating values, strategies, and objectives; assigning accountabilities; planning, monitoring, and appraising job results; developing incentives; developing a climate for offering information and opinions; providing educational opportunities.
• Creates, communicates, and implements the organization’s vision, mission, and overall direction – i.e. leading the development and implementation of the overall organization’s strategy.
• Responsible for fixing prices and signing business deals
• Responsible for providing direction for the business
• Responsible for signing checks and documents on behalf of the company
• Evaluates the success of the organization

Mortgage Brokerage and Loan Services Consultants

• Responsible for Brokering residential mortgages
• Responsible for Brokering commercial and industrial mortgages
• Responsible for Brokering home equity loans
• Responsible for Brokering equipment financing arrangements
• Responsible for Brokering vehicle loans
• Responsible for Brokering residential mortgages online
• Brokering mortgage refinances online services
• Brokering home equity loans online services
• Providing an online mortgage marketplace services
• Responsible for overseeing the smooth running of HR and administrative tasks for the organization
• Designs job descriptions with KPI to drive performance management for clients
• Regularly hold meetings with key stakeholders to review the effectiveness of HR Policies, Procedures and Processes
• Maintains office supplies by checking stocks; placing and expediting orders; evaluating new products.
• Ensures operation of equipment by completing preventive maintenance requirements; calling for repairs.
• Defines job positions for recruitment and managing interviewing process
• Carries out staff induction for new team members
• Responsible for training, evaluation and assessment of employees
• Responsible for arranging travel, meetings and appointments
• Updates job knowledge by participating in educational opportunities; reading professional publications; maintaining personal networks; participating in professional organizations.
• Oversees the smooth running of the daily office activities.
• Identifies, prioritizes, and reaches out to new partners, and business opportunities et al
• Identifies development opportunities; follows up on development leads and contacts; participates in the structuring and financing of projects; assures the completion of relevant projects.
• Writes winning proposal documents, negotiate fees and rates in line with company policy
• Responsible for handling business research, marker surveys and feasibility studies for clients
• Responsible for supervising implementation, advocate for the customer’s needs, and communicate with clients
• Develops, executes and evaluates new plans for expanding increase sales
• Documents all customer contact and information
• Represents the company in strategic meetings
• Helps to increase sales and growth for the company
• Responsible for preparing financial reports, budgets, and financial statements for the organization
• create reports from the information concerning the financial transactions recorded by the bookkeeper
• Prepares the income statement and balance sheet using the trial balance and ledgers prepared by the bookkeeper.
• Provides managements with financial analyses, development budgets, and accounting reports; analyzes financial feasibility for the most complex proposed projects; conducts market research to forecast trends and business conditions.
• Responsible for financial forecasting and risks analysis.
• Performs cash management, general ledger accounting, and financial reporting for one or more properties.
• Responsible for developing and managing financial systems and policies
• Responsible for administering payrolls
• Ensures compliance with taxation legislation
• Handles all financial transactions for the company
• Serves as internal auditor for the company

Client Service Executive / Front Desk Officer

• Welcomes guests and clients by greeting them in person or on the telephone; answering or directing inquiries.
• Ensures that all contacts with clients (e-mail, walk-In center, SMS or phone) provides the client with a personalized customer service experience of the highest level
• Through interaction with clients on the phone, uses every opportunity to build client’s interest in the company’s products and services
• Manages administrative duties assigned by the manager in an effective and timely manner
• Consistently stays abreast of any new information on the company’s products, promotional campaigns etc. to ensure accurate and helpful information is supplied to clients
• Receives parcels / documents for the company
• Distribute mails in the organization
• Handles any other duties as assigned my the line manager

6. SWOT Analysis

Pentagon Mortgage Brokerage Firm, LLC engaged the services of a core professional in the area of business consulting and structuring to assist our organization in building a well – structured mortgage brokerage and loan services firm that can favorably compete in the highly competitive mortgage brokerage market in the United States and the world at large.

Part of what the team of business consultant did was to work with the management of our organization in conducting a SWOT analysis for Pentagon Mortgage Brokerage Firm, LLC. Here is a summary from the result of the SWOT analysis that was conducted on behalf of Pentagon Mortgage Brokerage Firm, LLC;

Aside from our robust business network with financial lending institutions and players in the real estate industry, our core strength lies in the power of our team; our workforce. We have a team that can go all the way to give our clients value for their money; a team that are trained and equipped to pay attention to details and to deliver excellent returns for the business. We are well positioned and we know we will attract loads of clients from the first day we open our doors for business.

As a new mortgage brokerage and loan services firm in Albany – New York, it might take some time for our organization to break into the market and gain acceptance especially from corporate clients in the already saturated mortgage brokerage services industry; that is perhaps our major weakness. So also, we may not have enough budget to give our business the kind of publicity we would have loved to.

• Opportunities:

The opportunities in the mortgage brokerage and loan services industry is massive considering the number of individuals, start – ups and of course corporate organizations who can’t afford to do without the services of mortgage brokerage and loan services. As a standard and well – positioned mortgage brokerage and loan services firm, we are well – equipped and ready to take advantage of any opportunity that comes our way.

Some of the threats that we are likely going to face as a mortgage brokerage and loan services firm operating in the United States are unfavorable government policies, the arrival of a competitor within our location of operations and global economic downturn which usually affects purchasing / spending power. There is hardly anything we can do as regards these threats other than to be optimistic that things will continue to work for our good.

7. MARKET ANALYSIS

• Market Trends

The mortgage brokerage and loan services industry is indeed a very large industry and of course it is one industry that works for individuals and businesses across different industries. If you are conversant with the trend in the mortgage brokerage and loan services industry, you will realize that loads of people are leveraging on the services provided by the industry to empower themselves and businesses.

The truth is that, without the services of players in the mortgage brokerage and loan services industry, it will be pretty difficult for some individuals and even start – up businesses to access loan or save – up to purchase a property.

They are responsible for helping individuals and businesses bypass the bureaucracies involved in obtaining loans from banks and other financial institutions et al. Another notable trend in the mortgage brokerage and loan services industry is that in the last five years, the industry has performed impressively as a large reduction in unemployment boosted the revenue generated in the industry.

So also, the mortgage brokerage and loan services industry has benefited from the advancement of online platforms. Going forward, increasing product penetration and of course an expanding customer base is expected to drive growth in the industry.

8. Our Target Market

The demographic and psychographics composition of those who need the services of mortgage brokerage and loan services firms cuts across individuals, small businesses and large corporations.

Pentagon Mortgage Brokerage Firm, LLC will initially serve small to medium sized business, from new ventures to well established businesses and individual clients, but that does not in any way stop us from growing to be able to compete with the leading mortgage brokerage and loan service firms in the United States.

As a standard and licensed mortgage brokerage and loan service firm, Pentagon Mortgage Brokerage Firm, LLC offers a wide range of mortgage brokerage and loan related services hence we are well trained and equipped to services a wide range of clientele base.

Our target market cuts across businesses of different sizes and individuals. We are coming into the industry with a business concept that will enable us work with individuals, small businesses and bigger corporations in and around Albany – New York and other cities in the United States of America.

Below is a list of the businesses and organizations that we have specifically designed our products and services for;

• Real Estate Investors
• Churches and other religious organizations
• Corporate Organizations
• Individuals and households
• Entrepreneurs and Start – Ups

Our Competitive Advantage

We are quite aware that to be highly competitive in the mortgage brokerage and loan services industry means that we should be able to make available easy to access mortgage loans; bypassing the difficult to surmount hurdles of obtaining loans from the bank and other financial institutions.

Pentagon Mortgage Brokerage Firm, LLC might be a new entrant into the mortgage brokerage and loan services industry in the United States of America, but the management staffs and owners of the business are considered gurus. They are people who are core professionals and licensed and highly qualified mortgage brokerage and loan services consultants in the United States. These are part of what will count as a competitive advantage for us.

Lastly, our employees will be well taken care of, and their welfare packages will be amongst the best within our category (start – ups mortgage brokerage and loan services firms) in the industry meaning that they will be more than willing to build the business with us and help deliver our set goals and achieve all our aims and objectives.

9. SALES AND MARKETING STRATEGY

• Sources of Income

Pentagon Mortgage Brokerage Firm, LLC is established with the aim of maximizing profits in the mortgage brokerage and loan services industry and we are going to go all the way to ensure that we do all it takes to attract both corporate and individual clients on a regular basis.

Pentagon Mortgage Brokerage Firm, LLC will generate income by offering the following mortgage brokerage and loan services for individuals, real estate companies, NGOs and for corporate organizations;

10. Sales Forecast

The fact that it is pretty difficult for the average individual and start – ups out there to obtain mortgage loans from banks and other financial institutions gives leverage to mortgage brokerage and loan services firms like ours. This goes to show that the potential to generate income for the business cannot be ruled out.

We are well positioned to take on the available market in Albany – New York and on our online platforms and we are quite optimistic that we will meet our set target of generating enough income / profits from the first six month of operations and grow the business and our clientele base beyond Albany – New York to other cities in the United States of America.

We have been able to critically examine the mortgage brokerage and loan services market and have analyzed our chances in the industry and we have been able to come up with the following sales forecast. The sales projection is based on information gathered on the field and some assumptions that are peculiar to startups in Albany – New York.

Below are the sales projection for Pentagon Mortgage Brokerage Firm, LLC, it is based on the location of our business and the wide range of mortgage brokerage and loan services that we will be offering;

• First Fiscal Year-: $250,000
• Second Fiscal Year-: $550,000
• Third Fiscal Year-: $950,000

N.B : This projection is done based on what is obtainable in the industry and with the assumption that there won’t be any major economic meltdown and natural disasters within the period stated above. There won’t be any major competitor offering same additional services as we do within same location. Please note that the above projection might be lower and at the same time it might be higher.

• Marketing Strategy and Sales Strategy

We are mindful of the fact that there is stiffer competition amongst mortgage brokerage and loan services firms in the United States of America, hence we have been able to hire some of the best business developer to handle our sales and marketing.

Our sales and marketing team will be recruited base on their vast experience in the industry and they will be trained on a regular basis, so as to be well equipped to meet their targets and the overall goal of the organization.

We will also ensure that our excellent service deliveries speaks for us in the market place; we want to build a standard mortgage brokerage and loan service business that will leverage on word of mouth advertisement from satisfied clients (both individuals and corporate organizations).

Our goal is to grow our mortgage brokerage and loan services firm to become one of the top 20 mortgage brokerage and loan services firms in the United States of America which is why we have mapped out strategy that will help us take advantage of the available market and grow to become a major force to reckon with not only in the Albany – New York but also in other cities in the United States of America.

Pentagon Mortgage Brokerage Firm, LLC is set to make use of the following marketing and sales strategies to attract clients;

• Introduce our business by sending introductory letters alongside our brochure to households, corporate organizations, schools, players in the real estate sector, and other key stake holders in Albany – New York and other cities in the United States of America.
• Advertise our business in relevant financial and business related magazines, newspapers, TV stations, and radio station.
• List our business on yellow pages ads (local directories)
• Attend relevant international and local real estate , finance and business expos, seminars, and business fairs et al
• Create different packages for different category of clients (individuals, start – ups and established corporate organizations) in order to work with their budgets
• Leverage on the internet to promote our business
• Engage direct marketing approach
• Encourage word of mouth marketing from loyal and satisfied clients

11. Publicity and Advertising Strategy

We have been able to work with our brand and publicity consultants to help us map out publicity and advertising strategies that will help us walk our way into the hearts of our target market. We are set to take the mortgage brokerage and loan services industry by storm – which is why we have made provisions for effective publicity and advertisement of Pentagon Mortgage Brokerage Firm, LLC.

Below are the platforms we intend to leverage on to promote and advertise Pentagon Mortgage Brokerage Firm, LLC;

• Place adverts on both print (community based newspapers and magazines) and electronic media platforms; we will also advertise our mortgage brokerage and loan services firm on financial magazines, real estate and other relevant financial programs on radio and TV
• Sponsor relevant community based events / programs
• We will leverage various online platforms to promote the business. It makes it easier for people to enter our website with just a click of the mouse. We will take advantage of the internet and social media platforms such as; Instagram, Facebook , twitter, YouTube, Google + et al to promote our brand
• Install our Bill Boards on strategic locations all around Albany – New York.
• Engage in road show from time to time all around Albany – New York to promote our brand
• Distribute our fliers and handbills in target areas all around Albany – New York
• Ensure that all our workers wear our branded shirts and all our official vehicles are well branded with our company’s logo et al.

12. Our Pricing Strategy

It is a fact that mortgage brokerage and loan services both online and offline is driven by the demand of availability of real estate / properties which is why the prices cannot be fixed; prices for properties fluctuates on a regular basis. Besides, mortgage brokerage and loan services firms rely on commissions since they serve as middlemen between those seeking for mortgage loans and mortgage banks and other financial institutions / loan lending institutions.

At Pentagon Mortgage Brokerage Firm, LLC we will keep the prices of our services and commissions a little bit below the average market rate for all of our customers by keeping our overhead low and by collecting services charges in advance from corporate organizations and individuals who would hire our services. In addition, we will also offer special discounted rates to all our customers at regular intervals.

• Payment Options

At Pentagon Mortgage Brokerage Firm, LLC our payment policy will be all inclusive because we are quite aware that different people prefer different payment options as it suits them. Here are the payment options that we will make available to our clients;

• Payment by via bank transfer
• Payment via online bank transfer
• Payment via check
• Payment via bank draft
• Payment with cash

In view of the above, we have chosen banking platforms that will help us achieve our plans with little or no itches. Our bank account numbers will be made available on our website and promotional materials to clients who may want to deposit cash or make online transfer for our service charge.

13. Startup Expenditure (Budget)

Starting a mortgage brokerage and loan firm can be cost effective; this is so because on the average, you are not expected to acquire expensive machines and equipment. Aside from the working capital or capitalization as is required by the regulating body.

Basically what you should be concerned about is the amount needed to secure a standard office facility in a good and busy business district, the amount needed to furniture and equip the office, the amount to purchase the required software applications, the amount needed to pay bills, promote the business and obtain the appropriate business license and certifications.

This is the financial projection and costing for starting Pentagon Mortgage Brokerage Firm, LLC;

• The Total Fee for incorporating the Business in the United States of America – $750.
• The budget for basic insurance policy covers, permits and business license – $2,500
• The Amount needed to acquire a suitable Office facility in a business district 6 months (Re – Construction of the facility inclusive) – $40,000.
• The amount required for capitalization (working capital) – $50,000
• The Cost for equipping the office (computers, software applications, printers, fax machines, furniture, telephones, filing cabins, safety gadgets and electronics et al) – $5,000
• The cost for purchase of the required software applications (CRM software, Accounting and Bookkeeping software and Payroll software et al) – $10,500
• The Cost of Launching your official Website – $600
• Budget for paying  at least three employees for 3 months plus utility bills – $10,000
• Additional Expenditure (Business cards, Signage, Adverts and Promotions et al) – $2,500
• Miscellaneous: $1,000

Going by the report from the market research and feasibility studies conducted, we will need over one hundred and fifty thousand ( 150,000 ) U.S. dollars to successfully set – up a medium scale but standard mortgage brokerage and loan services firm in the United States of America.

Generating Funding / Startup Capital for Pentagon Mortgage Brokerage Firm, LLC

Pentagon Mortgage Brokerage Firm, LLC is a family business that will be owned and managed by Mr. Campbell Smith and his immediate family members. They are the sole financial of the firm, but may likely welcome partners later which is why they decided to restrict the sourcing of the start – up capital for the business to just three major sources.

These are the areas we intend generating our start – up capital;

• Generate part of the start – up capital from personal savings
• Source for soft loans from family members and friends
• Apply for loan from my Bank

N.B: We have been able to generate about $50,000 (Personal savings $40,000 and soft loan from family members $10,000 ) and we are at the final stages of obtaining a loan facility of $100,000 from our bank. All the papers and document has been duly signed and submitted, the loan has been approved and any moment from now our account will be credited.

14. Sustainability and Expansion Strategy

The future of a business lies in the number of loyal customers that they have the capacity and competence of the employees, their investment strategy and the business structure. If all of these factors are missing from a business (company), then it won’t be too long before the business close shop.

One of our major goals of starting Pentagon Mortgage Brokerage Firm, LLC is to build a business that will survive off its own cash flow without the need for injecting finance from external sources once the business is officially running.

We know that one of the ways of gaining approval and winning customers over is to offer our mortgage brokerage and loan services (service charges and commissions) a little bit cheaper than what is obtainable in the mortgage brokerage and loan services industry and we are well prepared to survive on lower profit margin for a while.

Pentagon Mortgage Brokerage Firm, LLC will make sure that the right foundation, structures and processes are put in place to ensure that our staff welfare are well taken of. Our company’s corporate culture is designed to drive our business to greater heights and training and re – training of our workforce is at the top burner of our business strategy.

As a matter of fact, profit-sharing arrangement will be made available to all our management staff and it will be based on their performance for a period of three years or more as determined by the board of the organization. We know that if that is put in place, we will be able to successfully hire and retain the best hands we can get in the industry; they will be more committed to help us build the business of our dreams.

Check List / Milestone

• Business Name Availability Check:>Completed
• Business Incorporation: Completed
• Opening of Corporate Bank Accounts various banks in the United States: Completed
• Opening Online Payment Platforms: Completed
• Application and Obtaining Tax Payer’s ID: In Progress
• Application for business license and permit: Completed
• Purchase of All form of Insurance for the Business: Completed
• Conducting Feasibility Studies: Completed
• Leasing, renovating and equipping our facility: Completed
• Generating part of the start – up capital from the founder: Completed
• Applications for Loan from our Bankers: In Progress
• Writing of Business Plan: Completed
• Drafting of Employee’s Handbook: Completed
• Drafting of Contract Documents: In Progress
• Design of The Company’s Logo: Completed
• Graphic Designs and Printing of Packaging Marketing / Promotional Materials: Completed
• Recruitment of employees: In Progress
• Purchase of the Needed software applications, furniture, office equipment, electronic appliances and facility facelift: In Progress
• Creating Official Website for the Company: In Progress
• Creating Awareness for the business (Business PR): In Progress
• Health and Safety and Fire Safety Arrangement: In Progress
• Establishing business relationship with banks, financial lending institutions, vendors and key players in the industry: In Progress

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THE ART OF ORIGINATION

Complete guide to loan officer business planning.

At APM, we set aside time every year for strategic planning on how we’re going to succeed in the coming year, and we encourage all mortgage loan officers to do the same. The more intentional we are with what we want to accomplish, the more likely we are to achieve our goals.

In a rapidly changing industry, you need to outline your business objectives, set strategic goals, and review and reaffirm these plans every 90 days. That’s why we encourage our loan originators to set a 90-day plan each quarter that helps them achieve their long-term goals.

At APM, we’ve built a six-step process for mortgage loan officers to craft an effective business plan:

• Start with self-evaluation. Look back on the year and your performance both personally and professionally. We also recommend a scoring system around key areas of your business to help highlight areas of focus in the new year.
• Know your mortgage origination numbers.
• Look forward to the coming year and determine what you want to accomplish.
• Set your production goals for your business.
• Write down strategies and actions that will fuel your goals.
• Establish personal goals and strategies for balance.

Focusing on these six areas ensures that you’re covering every aspect of your work and personal life in your strategic planning, maximizing your chances for long-term success.

We’ve created a free guide that makes loan officer business planning simple and will help you evaluate your performance and set goals with action items to help achieve them.

Click here to download the APM Guide to Loan Officer Business Planning.  

How to Structure Your Goals

Breaking your goal down into strategies with action items will help you achieve your overall goal. Here’s how to look at it:

• Goals: A goal is a business objective you seek to achieve by implementing the necessary strategies to get there. Goals define the destination, help you change your mindset to get to that destination, and create the need for tactics to get there.
• Strategies: Strategies are the stepping stones for achieving a goal. They’re the method or plan that will bring about the goal or the tactics that will get you from where you are to the end goal.
• Action items: These are the actions you need to take to implement your strategies. Mortgage loan officers should organize action items in the order of ideal execution.

Self-Evaluation

Before we dive into the specifics of loan officer business planning, it’s time to do an honest review of your performance over the past year. So consider what went well and what you need to tweak moving forward.

• What were your biggest business successes?
• What were some of your biggest challenges?
• What did you hope to accomplish but did not?
• Did you have a satisfying work-life balance throughout the year?

For more help, click here to download our comprehensive loan officer business planning guide .

Loan Officer Business Planning

First you’ll decide on your goals for each of the areas below for the new year. Then you’ll set one to three strategies for each of those goals every 90 days and identify the action items that will help you implement your strategies. 

Strategies are simply things to keep doing, things to change, and things to start. By working your strategies with this discipline, it won’t feel so daunting to come up with something new every 90 days. Possibly it’s a small adjustment to an already-great strategy that will make all the difference. 

Every 90 days, you’ll adjust as needed and plan your next 90 days. This allows you to make large goals but break down the things you need to do to achieve them without getting overwhelmed. It also builds in a specific time for you to review and reset course, which is important in the current market.

Here are the six areas to look at.

1. Strengthening referral partners (B2B)

How will you grow your relationship with strategic partners in the new year? It’s all about adding value, and here are a few of the strategies we recommend:

• Dedicate one day per week to connect with your top five real estate agents. Also reach out to two to three new real estate agents.
• Join a networking group to help build new referral partners and relationships in your community.
• Invest in lead acquisition to drive new business to yourself and your realtor referral partners.

2. Prospecting for new business (B2C)

When you’re looking for new clients, prospecting and marketing strategies are key to sourcing, transacting, and earning new business. Here are some ideas we recommend to our mortgage loan originators at APM:

• Try new marketing strategies to reach new clients. This might be adding a new social media platform, trying out geotargeted mail drops to renters, offering a free webinar on homeownership, or targeting people relocating to your area.
• Find a niche market, and create a campaign around it. This might be a specific type of home loan, a lending product with high demand and low competition, or marketing to a specific client type. Niching down can be a great strategy.
• Leverage video across all your marketing platforms.

3. Enhancing client experience

So much of what makes you successful as a loan officer isn’t the type of mortgage you offer. Instead, it’s the experience you provide the people who come to you for help with their loan options. At APM, we call this “Creating Experiences That Matter.”

That might translate into creating raving fans and referral partners for your business. Setting goals about the customer experience ensures that you never forget how important that is.

Here are some ways you could focus on your customer experience in the coming year:

• Each week, take the time to evaluate the experience you’re offering your loan applicants.
• Personalize the experience through designing memorable moments during the transaction. Determine how and where to connect, educate, and amaze.
• Use an interactive sales presentation to drive customer engagement and make the process of getting a home loan an empowering experience.
• Develop and implement a post-meeting follow-up plan for every new application. Ensure that you document the plan and that all team members adopt it.

There are a number of ways to improve your customers’ experience and make their transactions meaningful. The important thing is to make sure you’re tailoring the experience to what your specific customers want, and that won’t look the same for every loan officer.

4. Developing knowledge and skills

Loan officers can’t afford to take their eyes off professional development and mastering their craft. There are always additional things to learn, whether it’s new types of loans, mortgage officer regulatory guidelines, or a new sales technique. 

In today’s high interest rate environment, your expertise is what will win you business. Here are a few action items you’ll want to have on your radar:

• Dedicate two hours per week to increase your knowledge and skill level to learn niche or new products for your business.
• Increase your knowledge of technology features and advancements for higher adoption and efficiency for yourself and your clients.
• Mentor with a top producing mortgage broker or business coach to learn the disciplines, practices, and tactics that bring success. Implement the learnings from these coaching sessions, and amend the strategies as needed.

5. Retaining clients and earning repeat business

Keeping the clients you already have is vital to loan officer business planning. Here are some action items in this area:

• How much business is sitting in your database right now waiting for you to reach out? If you don’t know, it’s time to focus some effort in this area.
• Ensure that all contacts in your database have accurate records and are signed up for automations, campaigns, and customer intelligence alerts.
• Schedule routine check-ins with past clients, something that is consistent and actionable.
• Spend time monthly reviewing contacts, content, and touchpoints and adjust as needed.

6. Personal development

It’s hard to do excellent work as a mortgage loan officer if you’re not also thriving in your personal life. That’s why one of our areas for loan officer business planning focuses on personal development. That includes setting strategic goals around several main areas of your life, including:

• Physical and mental health
• Learning and intellect
• Improving key relationships
• Financial security
• Personal aspirations
• Spirituality

There are no right or wrong answers when it comes to your personal goals. What matters is that you take the time to be intentional about what’s working and what’s not and how you can make positive changes in the coming year.

By focusing on these areas of loan officer business planning and business strategies, you’ll find that you accomplish more than you ever have before and feel better while doing it. For more help with your 2024 loan officer business plan, make sure to download our 2024 business planning book here !

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How to Write a Successful Mortgage Bank Business Plan (+ Template)

Creating a business plan is essential for any business, but it can be beneficial for mortgage bank businesses that want to improve their strategy or raise funding.

A well-crafted business plan not only outlines the vision for your company, but also documents a step-by-step roadmap of how you will accomplish it. To create an effective business plan, you must first understand the components essential to its success.

This article provides an overview of the key elements that every mortgage bank business owner should include in their business plan.

Download the Ultimate Business Plan Template

What is a Mortgage Bank Business Plan?

A mortgage bank business plan is a formal written document describing your company’s business strategy and feasibility. It documents the reasons you will be successful, your areas of competitive advantage, and it includes information about your team members. Your business plan is a key document that will convince investors and lenders (if needed) that you are positioned to become a successful venture.

Why Write a Mortgage Bank Business Plan?

A mortgage bank business plan is required for banks and investors. The document is a clear and concise guide of your business idea and the steps you will take to make it profitable.

Entrepreneurs can also use this as a roadmap when starting their new company or venture, especially if they are inexperienced in starting a business.

Writing an Effective Mortgage Bank Business Plan

The following are the critical components of a successful mortgage bank business plan:

Executive Summary

The executive summary of a mortgage bank business plan is a one- to two-page overview of your entire business plan. It should summarize the main points, which will be presented in full in the rest of your business plan.

• Start with a one-line description of your mortgage bank company
• Provide a short summary of the key points in each section of your business plan, which includes information about your company’s management team, industry analysis, competitive analysis, and financial forecast, among others.

Company Description

This section should include a brief history of your company. Include a short description of how your company started and provide a timeline of milestones your company has achieved.

You may not have a long company history if you are just starting your mortgage bank business. Instead, you can include information about your professional experience in this industry and how and why you conceived your new venture. If you have worked for a similar company before or have been involved in an entrepreneurial venture before starting your mortgage bank firm, mention this.

You will also include information about your chosen mortgage bank business model and how, if applicable, it is different from other companies in your industry.

Industry Analysis

The industry or market analysis is a critical component of a mortgage bank business plan. Conduct thorough market research to determine industry trends and document the size of your market. 

Questions to answer include:

• What part of the mortgage bank industry are you targeting?
• How big is the market?
• What trends are happening in the industry right now (and if applicable, how do these trends support your company’s success)?

You should also include sources for your information, such as published research reports and expert opinions.

Customer Analysis

This section should include a list of your target audience(s) with demographic and psychographic profiles (e.g., age, gender, income level, profession, job titles, interests). You will need to provide a profile of each customer segment separately, including their needs and wants.

For example, a mortgage bank business’s customers may include individuals who are buying their first home, those who are refinancing their home, or investors looking for a property to flip.

You can include information about how your customers decide to buy from you as well as what keeps them buying from you.

Develop a strategy for targeting those customers who are most likely to buy from you, as well as those that might be influenced to buy your products or mortgage bank services with the right marketing.

Competitive Analysis

The competitive analysis helps you determine how your product or service will differ from competitors, and what your unique selling proposition (USP) might be that will set you apart in this industry.

For each competitor, list their strengths and weaknesses. Next, determine your areas of competitive advantage; that is, in what ways are you different from and ideally better than your competitors.

Below are sample competitive advantages your mortgage bank business may have:

• Extensive knowledge in the mortgage banking industry
• Commitment to customer satisfaction
• Strong management team with a wealth of experience in the mortgage banking and financial industries
• Offers a variety of mortgage products and services to meet the needs of different customers
• Highly competitive interest rates

Marketing Plan

This part of the business plan is where you determine and document your marketing plan. . Your plan should be laid out, including the following 4 Ps.

• Product/Service : Detail your product/service offerings here. Document their features and benefits.
• Price : Document your pricing strategy here. In addition to stating the prices for your products/services, mention how your pricing compares to your competition.
• Place : Where will your customers find you? What channels of distribution (e.g., partnerships) will you use to reach them if applicable?
• Promotion : How will you reach your target customers? For example, you may use social media, write blog posts, create an email marketing campaign, use pay-per-click advertising, or launch a direct mail campaign. Or you may promote your mortgage bank business via word-of-mouth marketing.

Operations Plan

This part of your mortgage bank business plan should include the following information:

• How will you deliver your product/service to customers? For example, will you do it in person or over the phone?
• What infrastructure, equipment, and resources are needed to operate successfully? How can you meet those requirements within budget constraints?

You also need to include your company’s business policies in the operations plan. You will want to establish policies related to everything from customer service to pricing, to the overall brand image you are trying to present.

Finally, and most importantly, your Operations Plan will outline the milestones your company hopes to achieve within the next five years. Create a chart that shows the key milestone(s) you hope to achieve each quarter for the next four quarters and the following four years. Examples of milestones for a mortgage bank business include reaching $X in sales. Other examples include expanding to a new location, hiring additional staff, or launching a new product or service.

Management Team

List your team members here, including their names and titles, as well as their expertise and experience relevant to your specific mortgage bank industry. Include brief biography sketches for each team member.

Particularly if you are seeking funding, the goal of this section is to convince investors and lenders that your team has the expertise and experience to execute on your plan. If you are missing key team members, document the roles and responsibilities you plan to hire for in the future.

Financial Plan

Here you will include a summary of your complete and detailed financial plan (your full financial projections go in the Appendix). 

This includes the following three financial statements:

Income Statement

Your income statement should include:

• Revenue : how much revenue you generate.
• Cost of Goods Sold : These are your direct costs associated with generating revenue. This includes labor costs, as well as the cost of any equipment and supplies used to deliver the product/service offering.
• Net Income (or loss) : Once expenses and revenue are totaled and deducted from each other, this is the net income or loss.

Sample Income Statement for a Startup Mortgage Bank

Balance sheet.

Include a balance sheet that shows your assets, liabilities, and equity. Your balance sheet should include:

• Assets : All of the things you own (including cash).
• Liabilities : This is what you owe against your company’s assets, such as accounts payable or loans.
• Equity : The worth of your business after all liabilities and assets are totaled and deducted from each other.

Sample Balance Sheet for a Startup Mortgage Bank

Cash flow statement.

Include a cash flow statement showing how much cash comes in, how much cash goes out and a net cash flow for each year. The cash flow statement should include cash flow from:

• Investments

Below is a sample of a projected cash flow statement for a startup mortgage bank business.

Sample Cash Flow Statement for a Startup Mortgage Bank

You will also want to include an appendix section which will include:

• Your complete financial projections
• A complete list of your company’s business policies and procedures related to the rest of the business plan (marketing, operations, etc.)
• Any other documentation which supports what you included in the body of your business plan.

Develop a Mortgage Business Plan

Writing a good business plan gives you the advantage of being fully prepared to launch and grow your mortgage bank company. It not only outlines your business vision but also provides a step-by-step process of how you are going to accomplish it.

Now that you know how to write a business plan for your mortgage bank, you can put together your own.  

Finish Your Business Plan in 1 Day!

Wish there was a faster, easier way to finish your business plan?

With our Ultimate Business Plan Template you can finish your plan in just 8 hours or less!

Loan Officer Business Plan Template

Written by Dave Lavinsky

Over the past 20+ years, we have helped thousands of loan officers develop business plans to grow their businesses. On this page, we will first give you some background information with regards to the importance of business planning. We will then go through a loan officer business plan template step-by-step so you can create your plan today.

Download our Ultimate Business Plan Template here >

What Is a Business Plan?

A business plan provides a snapshot of your loan business as it stands today, and lays out your growth plan for the next five years. It explains your business goals and your strategy for reaching them. It also includes market research to support your plans.

Why You Need a Business Plan

If you’re looking to grow your existing loan business, you need a business plan. A business plan will plan out the growth of your loan business in order to improve your chances of success. Your loan business plan is a living document that should be updated annually as your company grows and changes.

Finish Your Business Plan Today!

If you want to grow your loan officer business, you need a business plan. Below are links to each section of your loan officer business plan template:

Executive Summary

Your executive summary provides an introduction to your business plan, but it is normally the last section you write because it provides a summary of each key section of your plan.

In it you must provide an overview of each of the sections of your plan. For example, give a brief overview of the loan industry. Discuss the type of loan business you are operating. Detail your direct competitors. Give an overview of your target customers. Provide a snapshot of your marketing plan. Identify the key members of your team. And offer an overview of your financial plan.  

Company Analysis

In your company analysis, you will detail the type of loan business you are operating.

For example, you might operate one of the following types of loan businesses:

• Commercial Loan Officer : this type of loan business focuses on arranging business loans.
• Consumer Loan Officer: this type of business focuses on providing loans for things such as vehicles.
• Mortgage Loan Officer: this type of loan obtains loans for consumer to purchase real estate.

In addition to explaining the type of loan business you will operate, the Company Analysis section of your business plan needs to provide background on the business.

Include answers to question such as:

• When and why did you start the business?
• What milestones have you achieved to date? Milestones could include the number of customers served, number of positive reviews, dollar value of loans arranged, etc.
• Your legal structure. Are you incorporated as an S-Corp? An LLC? A sole proprietorship? Explain your legal structure here.

Industry Analysis

In your industry analysis, you need to provide an overview of the loan industry.

While this may seem unnecessary, it serves multiple purposes.

First, researching the loan industry educates you. It helps you understand the market in which you are operating.

Secondly, market research can improve your strategy, particularly if your research identifies market trends.

The third reason for market research is to prove to readers that you are an expert in your industry. By conducting the research and presenting it in your plan, you achieve just that.

The following questions should be answered in the industry analysis section of your loan business plan:

• How big is the loan industry (in dollars)?
• Is the market declining or increasing?
• Who are the key competitors in the market?
• Who are the key suppliers in the market?
• What trends are affecting the industry?
• What is the industry’s growth forecast over the next 5 – 10 years?
• What is the relevant market size? That is, how big is the potential market for your loan business? You can extrapolate such a figure by assessing the size of the market in the entire country and then applying that figure to your local population.

Customer Analysis

The customer analysis section of your loan officer business plan must detail the customers you serve and/or expect to serve.

The following are examples of customer segments: parents, students, professionals, businesses, couples, families, prospective home buyers, prospective car buyers, contractors, etc.

As you can imagine, the customer segment(s) you choose will have a great impact on the type of loan business you operate. Clearly, someone interested in purchasing a new car would respond to different marketing promotions than a business seeking equipment financing, for example.

Try to break out your target customers in terms of their demographic and psychographic profiles. With regards to demographics, include a discussion of the ages, genders, locations and income levels of the customers you seek to serve. Because most loan businesses primarily serve customers living in their same city or town, such demographic information is easy to find on government websites.

Psychographic profiles explain the wants and needs of your target customers. The more you can understand and define these needs, the better you will do in attracting and retaining your customers.

Finish Your Loan Officer Business Plan in 1 Day!

Don’t you wish there was a faster, easier way to finish your business plan?

With Growthink’s Ultimate Business Plan Template you can finish your plan in just 8 hours or less!

Competitive Analysis

Your competitive analysis should identify the indirect and direct competitors your business faces and then focus on the latter.

Direct competitors are other loan businesses.

Indirect competitors are other options that customers have to purchase from that aren’t direct competitors. This includes commercial banks, online loan brokers, etc. You need to mention such competition as well.

With regards to direct competition, you want to describe the other loan businesses with which you compete. Most likely, your direct competitors will be loan officers located very close to your location.

For each such competitor, provide an overview of their businesses and document their strengths and weaknesses. Unless you once worked at your competitors’ businesses, it will be impossible to know everything about them. But you should be able to find out key things about them such as:

• What types of customers do they serve?
• What types of loans do they specialize in?
• What is their pricing (premium, low, etc.)?
• What are they good at?
• What are their weaknesses?

With regards to the last two questions, think about your answers from the customers’ perspective. And don’t be afraid to ask your competitors’ customers what they like most and least about them.

The final part of your competitive analysis section is to document your areas of competitive advantage. For example:

• Will you provide higher value loans?
• Will you offer lower interest rates on loans?
• Will you provide better customer service?
• Will you offer a wider variety of loan options?

Think about ways you will outperform your competition and document them in this section of your plan.  

Marketing Plan

Traditionally, a marketing plan includes the four P’s: Product, Price, Place, and Promotion. For a loan officer business plan, your marketing plan should include the following:

Product : In the product section, you should reiterate the type of loan company that you documented in your Company Analysis. Then, detail the specific products you will be offering. For example, in addition to loans, will you provide insurance, financial advisory, or real estate services?

Price : Document the prices you will offer and how they compare to your competitors. Essentially in the product and price sub-sections of your marketing plan, you are presenting the services you offer and their prices.

Place : Place refers to the location of your loan company. Document your location and mention how the location will impact your success. For example, is your loan business located near a real estate brokerage, or car dealership, etc. Discuss how your location might be the ideal location for your customers.

Promotions : The final part of your loan officer marketing plan is the promotions section. This is perhaps the most important section of your plan. Here you will document how you will drive customers to your website and/or location(s). The following are some promotional methods you might consider:

• Advertising in local papers and magazines
• Reaching out to local websites
• Social media marketing
• Local radio advertising

Operations Plan

While the earlier sections of your business plan explained your goals, your operations plan describes how you will meet them. Your operations plan should have two distinct sections as follows.

Everyday short-term processes include all of the tasks involved in running your loan business, including processing loan applications, arranging signings, marketing your business, paperwork, etc.

Long-term goals are the milestones you hope to achieve. These could include the dates when you expect to arrange your 100 th loan, or when you hope to reach $X in revenue. It could also be when you expect to expand your loan business to a new city.  

Management Team

To demonstrate your loan business’ ability to succeed, a strong management team is essential. Highlight your key players’ backgrounds, emphasizing those skills and experiences that prove their ability to grow a company.

Ideally you and/or your team members have direct experience in managing loan businesses. If so, highlight this experience and expertise. But also highlight any experience that you think will help your business succeed.

If your team is lacking, consider assembling an advisory board. An advisory board would include 2 to 8 individuals who would act like mentors to your business. They would help answer questions and provide strategic guidance. If needed, look for advisory board members with experience as a loan officer or success being a local bank or credit union manager.  

Financial Plan

Your financial plan should include your 5-year financial statement broken out both monthly or quarterly for the first year and then annually. Your financial statements include your income statement, balance sheet and cash flow statements.

Income Statement : an income statement is more commonly called a Profit and Loss statement or P&L. It shows your revenues and then subtracts your costs to show whether you turned a profit or not.

In developing your income statement, you need to devise assumptions. For example, will you work on commission, or on a fee for services model? And will sales grow by 2% or 10% per year? As you can imagine, your choice of assumptions will greatly impact the financial forecasts for your business. As much as possible, conduct research to try to root your assumptions in reality.

Balance Sheets : Balance sheets show your assets and liabilities. While balance sheets can include much information, try to simplify them to the key items you need to know about. For instance, if you spend $50,000 on building out your loan business, this will not give you immediate profits. Rather it is an asset that will hopefully help you generate profits for years to come. Likewise, if a bank writes you a check for $50,000, you don’t need to pay it back immediately. Rather, that is a liability you will pay back over time.

Cash Flow Statement : Your cash flow statement will help determine how much money you need to start or grow your business, and make sure you never run out of money. What most entrepreneurs and business owners don’t realize is that you can turn a profit but run out of money and go bankrupt.

In developing your Income Statement and Balance Sheets be sure to include several of the key costs needed in starting or growing a loan business:

• Location build-out including design fees, construction, etc.
• Cost of equipment and supplies
• Payroll or salaries paid to staff
• Business insurance
• Taxes and permits
• Legal expenses

Attach your full financial projections in the appendix of your plan along with any supporting documents that make your plan more compelling. For example, you might include your office location lease or outline your strategic partnerships with local realtors and lenders.  

Putting together a business plan for your loan officer business is a worthwhile endeavor. If you follow the template above, by the time you are done, you will truly be an expert. You will really understand the loan industry, your competition, and your customers. You will have developed a marketing plan and will really understand what it takes to launch and grow a successful loan business.  

Loan Officer Business Plan FAQs

What is the easiest way to complete my loan officer business plan.

Growthink's Ultimate Business Plan Template allows you to quickly and easily complete your Loan Officer Business Plan.

What is the Goal of a Business Plan's Executive Summary?

The goal of your Executive Summary is to quickly engage the reader. Explain to them the type of loan officer business you are operating and the status; for example, are you a startup, do you have a loan officer business that you would like to grow, or are you operating a chain of loan officer businesses?

Don’t you wish there was a faster, easier way to finish your Loan Officer business plan?

OR, Let Us Develop Your Plan For You

Since 1999, Growthink has developed business plans for thousands of companies who have gone on to achieve tremendous success.   Click here to see how Growthink’s professional business plan consulting services can create your business plan for you.

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The established and most talked about brands you notice while scrolling down your Facebook timeline or while browsing the latest Vogue magazine all started from the bottom. Through different forms of plans, especially business plans, these companies became household names. With that, businesses with similar visionary goals have to utilize various tools to reach their highest potential. Luckily, this method applies to all sorts of companies privately owned, commercial, or even small business types. In particular, real estate firms engaged in mortgage programs need to create professionally written business plans to ensure hefty returns from the investment. After all, the business plan is one of the foundations for a successful run in the industry.

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Step 1: Know Your Target Market Better

Step 2: clearly define the branding of your business, step 3: choose your marketing or advertising schemes, step 4: discuss the loan programs and requirements, step 5: use a referral system and word of mouth for more audience reach, more in mortgage templates, real estate mortgage broker flyer template, simple commercial property flyer template, property management marketing flyer template, mortgage advisor flyer template, mortgage loan flyer template, mortgage broker marketing flyer template, sample mortgage lender flyer template, wholesale mortage flyer template, mortgage broker flyer template, mortgage marketing flyer template.

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Sample Business Contracts

Offer Letter - Hewlett-Packard Co. and Margaret C. Whitman

Employment Forms

• Employment Agreement . Employers can customize an employment agreement that states the salary, benefits, working hours and other important provisions for their new or existing employee.
• Consulting Agreement . Answer simple questions to build a contract with a consultant. Specify the services rendered, when payment is due, as well as IP rights.
• Commission Agreement . Employers who compensate their sales employees based on commissions can prepare an agreement to reduce misunderstandings by specifying the base salary and how commissions are calculated.
• Executive Employment Agreement . Companies may offer their business executives a contract that is different from the one provided to their regular employees. Executive employment agreements may be more complex because the compensation structure may include a combination of salary and commissions, provide for bonuses based on sales, stock or other financial targets, and include non-compete, confidentiality and severance provisions.
• Sales Representative Contract . Independent sales representatives offer companies the potential to increase the sale of products or services without the burden of increasing headcount. Both parties should understand how commissions are calculated, when commissions will be paid, as well as how the representative will treat confidential information from the company and whether the representative may also sell a competing line of products or services.

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September 27, 2011

Ms. Margaret C. Whitman

c/o Hewlett-Packard Company

3000 Hanover Street

Palo Alto, CA 94304

This letter constitutes HP's conditional offer of employment for the position of President and Chief Executive Officer of Hewlett-Packard Company, reporting to the Board of Directors.

Thank you for your interest in leading the talented team at Hewlett-Packard. We are a company unlike any other. It's a fact underscored by our leadership across customer segments; by our presence and leadership in key regions around the world and by our rich technology portfolio. As proud as we are of these capabilities, we are equally proud of the things that define our character as a company: the dedication of our people, our standards and values, and the depth of our commitment to global citizenship. Based on our conversations, this will confirm your start date was Thursday, September 22, 2011.

Our expectation is that your overall Total Rewards package will be targeted within a competitive range of the market median of HP's peer group.

Your initial base salary will be one dollar ($1) per year.  Base pay is typically reviewed annually as part of HP's performance review cycle.

In addition to your base salary, you will be eligible to participate in the Hewlett-Packard Company 2005 Pay-for-Results Plan (PfR), as amended. For the fiscal year beginning November 1, 2011, you will be eligible for a target bonus opportunity equal to $2,400,000, with a maximum bonus opportunity equal to 2.5 times your target bonus, subject to the PfR plan's terms and conditions. The bonus is not guaranteed and will be based on company, business unit, and individual performance.

We are pleased to offer you a non-qualified stock option to purchase 1,900,000 shares of HP stock. This option will be granted by HP's Board of Directors.  The grant date will be the date the Board meets to award these options, and the price will be the fair market value of HP stock on that date.  The option will be subject to the terms of the Amended and Restated Hewlett-Packard Company 2004 Stock Incentive Plan, and the Award Agreement, and will vest as shown in Schedule A, as more fully set forth in the Award Agreement.

We will recommend to the Board that you be considered for future participation in HP's equity incentive programs based upon your responsibilities, company performance, and prevailing market conditions.

You will be subject to HP's executive stock ownership guidelines, except your guideline will be based on a notional base salary of $1,200,000 instead of your actual salary of $1.  These guidelines are subject to review by the Human Resources and Compensation Committee of the Board of

Directors ("HRC") from time to time, and currently require that, within five years, the CEO hold HP shares with a value of five times salary (i.e., $6 million).  Shares counted toward these guidelines include any shares you hold directly or through a broker, shares held through the HP 401(k) Plan, shares held as restricted stock, shares underlying restricted stock units, and shares underlying vested but unexercised stock options (50% of the in-the-money value of such options is used for this calculation).

You will receive Company perquisites on at least the same level as the Company's other senior executive officers, in accordance with Company policies.

Please note that the position you are being offered would qualify you as a "Section 16 officer" of HP. If you are a Section 16 officer within 90 days of your termination, severance benefits are provided under the HP Severance Plan for Executive Officers (the "Severance Plan"), as in effect at your termination. Currently under the Severance Plan, if your employment terminates as a result of a "qualifying event," you will be eligible to receive a lump sum severance payment equal to 1.5 times your annual base salary plus the average of your actual bonuses paid under the PfR Plan during the preceding three years (or your actual period of employment, if less), subject to your execution of a release of claims in favor of HP.

Under the Severance Plan, a "qualifying event" means your involuntary termination without Cause. The Severance Plan defines the term "Cause" as a participant's:

·    Material neglect (other than as a result of illness or disability) of his or her duties or responsibilities to HP; or

·    Conduct (including action or failure to act) that is not in the best interest of, or is injurious to, HP.

Under the Severance Plan, a participant is not deemed to have engaged in conduct constituting Cause except by a majority vote of the members of HP's Board of Directors or an independent committee thereof.

Hewlett-Packard has a broadly competitive benefits program. You will be eligible to participate in HP's U.S. benefit plans on the same basis as other similarly-situated employees:

·                  401(k) — HP provides a discretionary matching contribution of up to four percent of eligible pay that you contribute, subject to three-year vesting.

·                  Health and welfare plans, including medical, disability and life insurance coverage as elected.

·                  Executive Deferred Compensation Program

·                  Paid time-off in accordance with the standard Hewlett-Packard Company policy, but no less than 25 days per year (first year pro-rated based on date of hire).

·                  Financial Counseling

Please understand your employment with the Company would be on an at-will basis, and as such, would be for an indefinite term and may be ended, with or without cause, at any time by either you or the Company, with or without previous notice.

Should you wish to accept this offer of employment, please sign this letter and the attached HP Agreement Regarding Confidential Information and Proprietary Developments.

If you accept this offer as set forth above, you will also need to meet the following conditions to be eligible for employment with HP (you will receive additional information on each following your acceptance):

Employment Background Screen. Hewlett-Packard is committed to providing a safe and productive working environment. Therefore, as part of the new hire process you will be required to successfully complete an employment background screen, which includes verification of such things as prior employment, educational background, criminal conviction and civil judgment histories.

Verification relating to export controls :  This offer and your employment are conditional upon the company obtaining satisfactory verifications relating to export controls for any job related technical data required for the position for which you are being hired .

In addition, where applicable, this offer and your employment are conditional upon the Company receiving satisfactory references or background check results, and medical reports.  Please note that in the event the Company is not satisfied with any of these items, the Company reserves the right to withdraw or delay this offer of employment.

Timely Completion of I-9 Form (Legal US Work Authorization). This offer is contingent upon your compliance with the Immigration Reform and Control Act of 1986. In essence, the act requires you to establish your identity and employment eligibility. If you accept this offer, you will be required to complete Section 1 of the Employment Eligibility Verification Form (I-9) and present the documents identified to your site security representative for section 2 to be completed. Additional information will be forthcoming.

Standards of Business Conduct ("SBC"). If you choose to accept this offer, you will receive our Standards of Business Conduct and U.S. Drug Policies. Adherence to these policies, including subsequent changes, is required of all employees.

By accepting this offer, you confirm that you are legally entitled to work for the Company in the position identified, and that you are not bound by any restrictive covenant, non-competition agreement, non-solicitation agreement or other circumstance that would prevent you from accepting this position or limit your effectivenes from performing your role with the Company.  You agree that you either have not taken or have returned all confidential information (e.g., trade secrets, confidential business or technical information or know-how not generally known to the public) belonging to any previous employer or other third party and will not bring any such confidential information with you to the Company, nor will you use and/or disclose any such confidential information during the course and/or scope of your employment with the Company.

Further, should you decide to accept this offer of employment, please be advised that the Company's SBC requires you to honor any agreements you have with your previous employers, including obligations regarding the disclosure or use of proprietary information (as applicable).

Hewlett-Packard is also committed to providing reasonable accommodations to employees with disabilities. If you need accommodations, please discuss them with your manager.

If you have any questions regarding this employment offer, please call Tracy Keogh at (650) 857-8021. We sincerely hope you choose to join Hewlett-Packard and look forward to hearing from you soon.

cc:   File

BY MY SIGNATURE BELOW, I ACCEPT THE TERMS OF EMPLOYMENT OUTLINED IN THIS LETTER.

Schedule A to Margaret C. Whitman Offer Letter

Overview of Sign-on Option Vesting Schedule

Option for 1,900,000 shares

Option term:  8 years

Grant date:  September 27, 2011

The option is divided into three tranches of 300,000, 800,000 and 800,000 options respectively.  Different vesting requirements apply to each tranche.

Tranche #1 (300,000 options) will vest 100,000 options per year on each of the first three anniversaries of the grant date, subject to continued employment.

Tranche #2 (800,000 options) will vest, if at all, upon satisfaction of both the service and performance requirements described below prior to the expiration date of the option, and subject to continued employment.

·                  The service requirement for Tranche #2 will be satisfied provided you are employed by HP or an affiliate on the first anniversary of the grant date.

·                  The performance requirement for Tranche #2 will be satisfied if the closing price of HP stock on the New York Stock Exchange meets or exceeds 120% of the exercise price for at least 20 consecutive trading days during the term of the option.

Tranche #3 (800,000 options) will vest, if at all, upon satisfaction of both the service and performance requirements described below prior to the expiration date of the option, and subject to continued employment.

·                  The service requirement for Tranche #3 will be satisfied provided you are employed by HP or an affiliate on the second anniversary of the grant date.

·                  The performance requirement for Tranche #3 will be satisfied if the closing price of HP stock on the New York Stock Exchange meets or exceeds 140% of the exercise price for at least 20 consecutive trading days during the term of the option.

HP Agreement Regarding Confidential Information and Proprietary Developments

(With Protective Covenants Relating to Post-Employment Activity)

Name : Margaret C. Whitman

1.    Relationship to Employment.   I desire to be employed by Hewlett-Packard Company or by one of its affiliates or subsidiaries (collectively, "HP" or the "Company").  This Agreement states important terms that will apply during and after my employment by HP.  I understand, however, that nothing relating to this Agreement will be interpreted as a contract or commitment whereby HP is deemed to promise continuing employment for a specified duration.

2.   Confidential Information.   This Agreement concerns trade secrets, confidential business and technical information, and know-how not generally known to the public (hereinafter "Confidential Information") which is acquired or produced by me in connection with my employment by HP.  Confidential Information may include, without limitation, information regarding HP organizations, staffing, finance, structure, employee performance, compensation of others, research and development, manufacturing and marketing, files, keys, certificates, passwords and other computer information, as well as information that HP receives from others under an obligation of confidentiality.  I agree to abide by HP's Confidential Information Policy and specifically agree that with regard to HP Confidential Information:

a.  to use such information only in the performance of HP duties;

b.  to hold such information in confidence and trust; and

c.  to use all reasonable precautions to assure that such information is not disclosed to unauthorized persons or used in an unauthorized manner, both during and after my employment with HP.

I further agree that any organizational information or staffing information learned by me in connection with my employment by HP is the Confidential Information of HP, and I agree that I will not share such information with any recruiters or any other employers, either during or subsequent to my employment with HP; further, I agree that I will not use or permit use of such as a means to recruit or solicit other HP employees away from HP (either for myself or for others).

3.   Proprietary Developments.   This Agreement also concerns inventions and discoveries (whether or not patentable), designs, works of authorship, mask works, improvements, data, processes, computer programs and software (hereinafter called "Proprietary Developments") that are conceived or made by me alone or with others while I am employed by HP and that relate to the research and development or the business of HP, or that result from work performed by me for HP, or that are developed, in whole or in part, using HP's equipment, supplies, facilities or trade secrets information.  Such Proprietary Developments are the sole property of HP, and I hereby assign and transfer all rights in such Proprietary Developments to HP.  I also agree that any works of authorship created by me shall be deemed to be "works made for hire."  For all Proprietary Developments, I further agree:

a. to disclose them promptly to HP;

b. to sign any assignment document to formally perfect and confirm my assignment of title to HP;

c. to assign any right of recovery for past damages to HP; and

d. to execute any other documents deemed necessary by HP to obtain, record and perfect patent, copyright, mask works and/or trade secret protection in all countries, in HP's name and at HP's expense.

I understand that HP may assign and/or delegate these rights.  I agree that, if requested, my disclosure, assignment, execution and cooperation duties will be provided to the entity designated by HP.

In compliance with prevailing provisions of relevant state statutes,* this Agreement does not apply to an invention for which no equipment, supplies, facility or trade secret information of the employer was used and which was developed entirely on the employee's own time, unless (a) the invention relates (i) to the business of the employer  or (ii) to the employer's actual or demonstrably anticipated research or development, or (b) the invention results from any work performed by the employee for the employer.

4.   Respect for Rights of Former Employers.   I agree to honor any valid disclosure or use restrictions on information or intellectual property known to me and received from any former employers or any other parties prior to my employment by HP.  I agree that without prior written consent of such former employers or other parties, I will not knowingly use any such information in connection with my HP work or work product, and I will not bring onto the premises of HP any such information in whatever tangible or readable form.

5.   Work Product.   The product of all work performed by me during and within the scope of my HP employment including, without limitation, any files, presentations, reports, documents, drawings, computer programs, devices and models, will be the sole property of HP.  I understand that HP has the sole right to use, sell, license, publish or otherwise disseminate or transfer rights in such work product.

6.   HP Property.   I will not remove any HP property from HP premises without HP's permission.  Upon termination of my employment with HP, I will return all HP property to HP unless HP's written permission to keep it is obtained.

7.   Protective Covenants.   I acknowledge that a simple agreement not to disclose or use HP's Confidential Information or Proprietary Developments after my employment by HP ends would be inadequate, standing alone, to protect HP's legitimate business interests because some activities by a former employee who had held a position like mine would, by their nature, compromise such Confidential Information and Proprietary Developments as well as the goodwill and customer relationships that HP will pay me to develop for the Company during my employment by HP.  I recognize that activities that violate HP's rights in this regard, whether or not intentional, are often undetectable by HP until it is too late to obtain any effective remedy, and that such activities will cause irreparable injury to HP.  To prevent this kind of irreparable harm, I agree that for a period of twelve months following the termination of my employment with HP, I will abide by the following Protective Covenants:

(a)  No Conflicting Business Activities.   I will not provide services to a Competitor in any role or position (as an employee, consultant, or otherwise) that would involve Conflicting Business Activities (but if I am a resident of California and subject to the laws of California, the restriction in this clause (paragraph 7, subpart (a)) will apply only to Conflicting Business Activities that result in unauthorized use or disclosure of HP's trade secrets); however, in the event my employment with HP terminates as a result of a Workforce Restructuring program or similar reduction in force, the restriction in this clause (paragraph 7, subpart (a)) will not apply;

(b)  No Solicitation of Customers.   I will not (in person or through assistance to others) knowingly participate in soliciting or communicating with any customer of HP in pursuit of a Competing Line of Business if I either had business-related contact with that customer or received Confidential Information about that customer in the last two years of my employment at HP (but if I am  a resident of California and subject to the laws of California, the restriction in this clause (paragraph 7, subpart (b)) will apply only to solicitations or communications made with the unauthorized assistance of HP's trade secrets);

(c)   No Solicitation of HP Employees.   I will not (in person or through assistance to others) knowingly participate in soliciting or communicating with an HP Employee for the purpose of persuading or helping the HP Employee to end or reduce his or her employment relationship with HP if I either worked with that HP Employee or received Confidential Information about that HP Employee in the last two years of my employment with HP; and

(d)   No Solicitation of HP Suppliers.   I will not (in person or through assistance to others) knowingly participate in soliciting or communicating with an HP Supplier for the purpose of persuading or helping the HP Supplier to end or modify to HP's detriment an existing business relationship with HP if I either worked with that HP Supplier or received Confidential Information about that HP Supplier in the last two years of my employment with HP.

As used here, "Competitor" means an individual, corporation, other business entity or separately operated business unit of an entity that engages in a Competing Line of Business. "Competing Line of Business" means a business that involves a product or service offered by anyone other than HP that would replace or compete with any product or service offered or to be offered by HP with which I had material involvement while employed by HP (unless HP and its subsidiaries are no longer engaged in or planning to engage in that line of business). "Conflicting Business Activities" means job duties or other business-related activities in the United States or in any other country where the HP business units in which I work do business, or management or supervision of such job duties or business-related activities,  if such job duties or business-related activities are the same as or similar to the job duties or business-related activities in which I participate or as to which I receive Confidential Information in the last two years of my employment with HP.  "HP Employee" means an individual employed by or retained as a consultant to HP or its subsidiaries. "HP Supplier" means an individual, corporation, other business entity or separately operated business unit of an entity that regularly provides goods or services to HP or its subsidiaries, including without limitation any OEM, ODM or subcontractor.

8.   Enforcement.   I make these agreements to avoid any future dispute between myself and HP regarding specific restrictions on my post-employment conduct that will be reasonable, necessary and enforceable to protect HP's Confidential Information and Proprietary Developments and other legitimate business interests.  The Protective Covenants are ancillary to the other terms of this Agreement and my employment relationship with HP.  This Agreement benefits both me and HP because, among other things, it provides finality and predictability for both me and the Company regarding enforceable boundaries on my future conduct.  Accordingly, I agree that this Agreement and the restrictions in it should be enforced under common law rules favoring the enforcement of such agreements.  For these reasons, I agree that I will not pursue any legal action to set aside or avoid application of the Protective Covenants.

9.   Notice of Post-Employment Activities.   If I accept a position with a Competitor at any time within twelve months following termination of my employment with HP, I will promptly give written notice to the senior Human Resources manager for the HP business sector in which I worked, with a copy to HP's General Counsel, and will provide HP with the information it needs about my new position to determine whether such position would likely lead to a violation of this Agreement (except that I need not provide any information that would include the Competitor's trade secrets).

10.  Relief; Extension. I understand that if I violate this Agreement (particularly the Protective Covenants), HP will be entitled to injunctive relief by temporary restraining order, temporary injunction, and/or permanent injunction and any other legal and equitable relief allowed by law.  Injunctive relief will not exclude other remedies that might apply.  If I am found to have violated any restrictions in the Protective Covenants, then the time period for such restrictions will be extended by one day for each day that I am found to have violated them, up to a maximum extension equal to the time period originally prescribed for the restrictions.

11.  Severability; Authority for Revision; Inure to Successors.   The provisions of this Agreement will be separately construed.  If any provision contained in this Agreement is determined to be void, illegal or unenforceable, in whole or in part, then the other provisions contained herein will remain in full force and effect as if the provision so determined had not been contained herein.  If the restrictions provided in this Agreement are deemed unenforceable as written, the parties expressly authorize the court to revise, delete, or add to such restrictions to the extent necessary to enforce the intent of the parties and to provide HP's goodwill, Confidential Information, Proprietary Developments and other business interests with effective protection.  The title and paragraph headings in this Agreement are provided for convenience of reference only, and shall not be considered in determining its meaning, intent or applicability.  This Agreement will inure to the benefit of the parties' heirs, successors, and assigns.

12.  Governing Law.   This Agreement will be governed by the laws of the state in which I reside at the time of its enforcement.

*Including:  California Labor Code Section 2870;  Delaware Code Title 19 Section 805;  Illinois 765ILCS1060/1-3, "Employees Patent Act";  Kansas Statutes Section 44-130; Minnesota Statutes 13A Section 181.78;  North Carolina General Statutes Article 10A, Chapter 66, Commerce and Business, Section 66-57.1;  Utah Code Sections 34-39-l through 34-39-3, "Employment Inventions Act"; Washington Rev. Code, Title 49 RCW:  Labor Regulations, Chapter 49.44.140.

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