Activate your 30 day free trial to unlock unlimited reading.
Strategic analysis -Air asia case study
You are reading a preview.
Activate your 30 day free trial to continue reading.
Check these out next
Download to read offline
Just first version of strategic analysis in Airasia case
More Related Content
Slideshows for you (20).
Similar to Strategic analysis -Air asia case study (20)
More from Jen Vuhuong (20)
Recently uploaded (20)
- 1. Page 1 Microeconomics & Strategy Case study: AirAsia
- 2. Page 2 Contents Microeconomics and Strategy Market structure and industry analysis
- 3. Page 3 Airasia: An overview • Vision: To be the largest low cost airline in Asia • Strategy: – Safety First – High Aircraft Utilization – Low Fare, No Frills – Streamline Operations – Lean Distribution System – Point to Point Network • Business Model: Low-cost-carrier
- 4. Page 4 PEST analysis: AirAsia http://www.free-management-ebooks.com/dldebk-pdf/fme-pestle-analysis.pdf Macro-environment
- 5. Page 5 PEST analysis: AirAsia http://www.free-management-ebooks.com/dldebk-pdf/fme-pestle-analysis.pdf • Bilateral agreement • Landing charges • Threat of terrorism • Competition • Current recession • Oil prices • Customers’ reluctance to enter cheap airline with long flights • Increasing world's population, tourists and number of educated people - Online service that combines air ticketing with hotel bookings, car hire and travel insurance/GO Holiday - Upgrade the planes
- 6. Page 6 Porter’s Five Forces: AirAsia The market – competitors The organisation Figure 2.1 Exploring Strategy, Scholes et al Potential entrants Threat of entry Buyers Bargaining power Substitutes Threat of substitutes Suppliers Bargaining power micro-environment
- 7. Page 7 Porter’s Five Forces: AirAsia The market – competitors The organisation -Rivalry with competition – high Figure 2.1 Exploring Strategy, Scholes et al Potential entrants: High Threat of entry Buyers: High Bargaining power - Offer cheaper flights with better quality compared to similar competitors Substitutes: moderate Threat of substitutes Suppliers : moderate -All airlines seem to have same two options – Airbus or Boeing -Airasia order Airbus form of airplane so benefits of airbus will be influenced by airaisa -High capital to set up new airlines -Brand awareness (to create brand loyalty by making huge investments to establish their reputation) -The government legislation to get new routes (Air Asia has always been close to the governments in South Asia) -Government policy limited the New entrants so AirAsia is settled Bargaining power -Depends on the distance to travel and the price -Once customers fly with airasia, they may choose again even with shorter distance and a little bit higher price
- 8. Page 8 Porter’s Five Forces: AirAsia and now • Potential entrants – Now less threat because more tourists/educated people are willing to pay for cheap flights with guarantee of safety/less luxury • Most busiest routs – Airasia shouldn’t compete with national routes but international routes – Example: flights from Japan to the USA
- 9. Page 9 References • https://www.ukessays.com/essays/marketing/pest-and-swot- analysis-of-airasias-international-business-operations-marketing- essay.php • http://www.slideshare.net/mariammana/task2-tc644mariam- afsharp67787 • http://centreforaviation.com/analysis/airasia-x-long-haul-low-cost- service-to-the-us-will-provide-an-important-test-for-the-asian-model- 218201
Public clipboards featuring this slide, select another clipboard.
Looks like you’ve clipped this slide to already.
You just clipped your first slide!
Create a clipboard
Get slideshare without ads, special offer to slideshare readers, just for you: free 60-day trial to the world’s largest digital library..
The SlideShare family just got bigger. Enjoy access to millions of ebooks, audiobooks, magazines, and more from Scribd.
You have now unlocked unlimited access to 20M+ documents!
Learn faster and smarter from top experts
Download to take your learnings offline and on the go
Instant access to millions of ebooks, audiobooks, magazines, podcasts and more.
Read and listen offline with any device.
Free access to premium services like Tuneln, Mubi and more.
Help us keep SlideShare free
It appears that you have an ad-blocker running. By whitelisting SlideShare on your ad-blocker, you are supporting our community of content creators.
- Order Status
- What Makes Us Different
AirAsia X: Can the Low Cost Model Go Long Haul Harvard Case Solution & Analysis
Home >> Operations Management Case Studies >> AirAsia X: Can the Low Cost Model Go Long Haul
By 2007, AirAsia has become one of the most successful low cost airlines in the world. Having conquered the South-East Asia, and China and India have entered, AirAsia was ready to strengthen its position as one of the leading budget airlines and one of the most consistently profitable in the world. But the company's founder, Tony Fernandes had big plans. From the start in 2001, Fernandez plans to offer long service distance to compete with the largest and most reputable airlines in the world. Still, his advisers urged him to focus on the regional, short and medium-distance service. With many successes under his belt, Fernandez was again ready to settle long term. Despite persistent calls from industry insiders that the low cost long-haul flights will never be profitable, Fernandez pushed forward with a. Hiring a 36-year Azran Osman-Rani, as the new CEO for the company long distance, known as X, was an important step in this process. First flight of X in Australia in November 2007. In early 2010, X received its eleventh plane and flew to 15 destinations on three continents. However, over time, significant differences between long-term and short-haul service requirements have become more apparent. Consequently, the management decided to formally separate from AirAsia X. This separation, and the inherent problems for X and the newly appointed head of commercial operations, Darren Wright included: (1) how best to use a wide network of regional AirAsia's sister company in the selection of new and profitable directions for X, (2) how to increase revenue without raising prices tickets, (3) how best to position the brand globally airlines in non-Asian markets, (4) moving the mentality of its marketing team from the start thinking, and (5) how to prepare for a global initial public offering in the next 12 months. "Hide by Thomas Lawton, Jonathan P. Doh, Andreas Schotter, Ben Forrey Source: Richard Ivey School of Business Foundation 22 pages . Publication Date: February 17, 2012. Prod. #: W12704-PDF-ENG
Related Case Solutions & Analyses:
Hire us for Originally Written Case Solution/ Analysis
Like us and get updates:.
Harvard Case Solutions
Search Case Solutions
- Accounting Case Solutions
- Auditing Case Studies
- Business Case Studies
- Economics Case Solutions
- Finance Case Studies Analysis
- Harvard Case Study Analysis Solutions
- Human Resource Cases
- Ivey Case Solutions
- Management Case Studies
- Marketing HBS Case Solutions
- Operations Management Case Studies
- Supply Chain Management Cases
- Taxation Case Studies
More From Operations Management Case Studies
- Ruentex Industries Ltd. and Liz Claiborne Inc.
- Sharp Corporation: Beyond Japan
- Information Technology and Clinical Operations at Beth Israel Deaconess Medical Center
- Business of Life
- Texas High-Speed Rail Corp.
- Surviving Organizational Disasters
- Applying the Service Activity Sequence in the World of Culture
Check Order Status
How Does it Work?
The Strategic Position of AirAsia X: Can the low cost model go long haul
Sorry, preview is currently unavailable. You can download the paper by clicking the button above.
- We're Hiring!
- Help Center
- Find new research papers in:
- Health Sciences
- Earth Sciences
- Cognitive Science
- Computer Science
- Academia ©2023
AirAsia should reduce cost effectively which is difficult for the competitors to copy. To outperform rivals, an x need to deliver greater value to customers and
Strategic analysis -Air asia case study. 1. Page 1 Microeconomics & Strategy Case study: AirAsia; 2. Page 2 Contents Microeconomics and Strategy Market
AirAisa X had a new seat layout that allowed for a 20% increase in seating capacity. There was one huge single economy class on the A330, which was configured
The AirAsia case study has the main objective of sharing impact of the covid-19 pandemic devastating impact on the airliners. It is a
AIR ASIA CASE STUDY ... AirAsia X limit its long-haul flights to popular tourist destinations. ... Prompted Development of independent company AirAsia X
Case study of airasia x group assignment international business mtm3463 impact of towards airasia operations and ... Case analysis /Discussion Questions.
Case study airasia: the lowest cost airline sommario what? when? where? who? how.
AirAsia X: Can the Low Cost Model Go Long Haul Harvard Case Solution & Analysis. Home >> Operations Management Case Studies >> AirAsia X: Can the Low Cost Model
Research for this report included the use of Porter's five forces, study of the macro-environment, and a Value Chain analysis, to identify the key success
By 2007, AirAsia had become one of the most successful budget airlines in the world. Having conquered Southeast Asia, and entered China and India, AirAsia