What Is Effective Business Writing?
What Is Effective Business Writing?. Sense of Audience : Anticipates reader’s needs Right Tone : Is even-tempered Informative Content : Has substance – says something Movement : Goes somewhere and has a sense of order
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What Is Effective Business Writing? • Sense of Audience: Anticipates reader’s needs • Right Tone: Is even-tempered • Informative Content: Has substance – says something • Movement: Goes somewhere and has a sense of order • Helpful Format: Looks good on the page, is easy to read, scan, and retrieve information from
Effective Business Writing(Continued) • Detail: Uses concrete, selective, precise words • Voice: Sounds like one human beingtalking toanother • Originality: Says something new or something old in a fresh way • Rhythm: Sounds effortless, natural • Goods Mechanics: Observes conventions of spelling, punctuation, and usage; uses enlightened control by knowingly and occasionally bending the rules Book: p. 8-11
Three Step Approach to Effective Business Writing 1. Determine objective and get ideas on Paper • Brainstorming/mind mapping • Writing “Zero Draft” 2. Organize effectively • “Bottom-lining” • Logically support bottom-line 3. Edit ruthlessly • Editing for Style • Editing for Tone • Editing for Grammar
Getting Started
Step 1: Getting Your Thoughts on Paper • Don’t worry about it, just get it on paper • Good writing is rewriting
Determine Your Objective • What is your purpose? • Who will read it? • What do you want to say?
Getting Your Thoughts on Paper • Brainstorming • Mind mapping • Loose outline (be flexible)
Loose Outline • Main point • Key words in sequence following the main point. • Not too rigid. Allow for fresh ideas in the writing of the “Zero Draft”
“Zero Draft” • Deadline writing • Time limit • Bogus first sentence • “What I’m trying to say is that…” • I’m writing to persuade you to…” • *Let new ideas come out in the process • Don’t worry about order or brevity Book: p.221
Step 2: Organizing Your Message • “Bottom-lining” • Summarize your major point or points at the outset • “If you have something important to say–please–start at the end.”
Present most important information early, Then spend the rest of the time supporting It. Journalism’s Inverted Pyramid
Common “Bottom Lines” • Summarize: • The department agreed to allocate an additional $50,000 to the new project and to meet vendors who can support the 3Q due date. Here are the details of the meeting.
Move a reader to action: • My visit on June 28 to the San Diego market revealed back-order problems needing your immediate response.
Announce Policy: • To Accommodate those of you on flextime, the cafeteria will now be open from 6 A.M. to 3 P.M.
In Summary: • A bottom-line statement summarizes the main points of the message to get it out as clearly and quickly as possible • It may explain the action you advise taking • Or what action/response you hope the reader will take • Bottom-line statements never tell the purpose of the communication
Purpose Statements VS. Bottom-line • “The followingare comments heard from retailers and consumers, and my observations of industry and competitive performance.” • “The following is a summary of my recent market visit.”
Purpose Statements (Continued) • “This represents a response to your letter regarding the expansion of our promotion in Sacramento.” • “This report will recommend the action we should take against the competition.” • “John, this is a recap of the sales meeting on 4 April.”
Omit the first line for a more powerful opening statement • The enclosed data compare our status against the competition. Through the week of 28 June we have lost share in retail sales while our three major competitors have gained. A close look at the data will show our downward slide.
Enclosed please find attached Draft #3 of our Chug-a-lug™ National Relaunch Implementation Manual. We need your help to ensure that the information in the attached draft is one hundred percent accurate and up to date.
What I’m trying to say is that I’ve been working hard lately and I would like to take some time off.
To write a strong bottom-line, ask yourself: • “What is the most important point I need to make?” Book: p. 26-27, Book: p. 35
When not to “Bottom-line” • When writing a reader with a strong negative bias toward your recommendation or request Book: p.41
Review: Getting Started/Organizing • Step 1 • Determine your objective • Determine reader’s needs • Get thoughts on paper • Brainstorming/mind-mapping • “Zero Draft” • Step 2 • Organizing your message • Bottom-line statement instead of purpose statement • Journalism’s inverted pyramid • When not to bottom-line Book: p. 225-227
Step 3: Editing for Style, Tone, and Grammar
What is Business Style? • “Basically to be, or, not to be, that, undoubtedly, is actually the vital question one has to consider for certain.”
Sentence Clutter vs. Brevity Omit each and every single word for which you do not have a use. or Omit useless words.
10 Ways to Cut Sentence Clutter • Eliminate heavy sentence starters • Eliminate clutter from sentence midsections • Omit overloaded nouns • Get rid of lifeless verbs • Delete dull intensifiers • Eliminate prepositional fillers • Get rid of imprecise and ambiguous language • Get rid of pretentious language • Reduce redundancy • Cut out clichéd openings and closings
1. Eliminate Heavy Sentence Starters • Sentences that begin with “It ” • Much of the clutter hangs in front of the sentence in common phrases that begin with it • It should be noted thatmy budget for next year is a 22 percent decrease from… • It was found thatthe observed increase in sales was due to… *Helpful in first draft. Should be edited out later
More Examples • It is worthy of note… • It must be remembered that… • It has come to my attention that… • It is important to note… • It is imperative that…
Eliminate Heavy Sentence Starters • Sentences that begin with “there ” • Much of the clutter hangs in front of the sentence in common phrases that begin with there • There were eight divisions that underwent audit. • There are two options available for us to consider.
Eliminate Heavy Sentence Starters • Other sentence starters • Enclosed please find… • Please be advised that… • As you are aware… • Attached please find… *All possibly helpful in first draft. Should be edited out later • Book p. 86-92, exercises p. 91-92
2. Eliminate Wordy Sentence Midsections • “Who”, “which”, and “that” • When edited from sentence midsections many other lazy words go with them • Wordy: John Jameson is a manager who is held in high regard by the chairman of the board. • Revised: John Jameson is a manager highly regarded by the chairman of the board. *Helpful in first draft. Should be edited out later
More Examples with “Who” • Wordy: Karen Strong is the type of a woman who always arrives on time. • Revised: Karen Strong always arrives on time. • Wordy: Fred Jones, who is our choice for the position, arrives on Friday. • Revised: Fred Jones, our choice for the position, arrives on Friday.
Examples with “Which” • Wordy: Old Navy, which is a subsidiary of Gap Inc., handles its own marketing. • Revised: Old Navy, a Gap Inc. subsidiary, handles its own marketing. • Wordy: An e-mail, which is an electronic piece of business writing less formal than a business letter, serves to speed communication. • Revised: E-mail, less formal than a business letter, speeds communication.
Examples with “That” • Wordy: All I can say is that he admitted to being late three times last week. • Revised: He admitted to being late three times last week. • Wordy: ....agreed to write all advertising that will go into the program. • Revised: ....agreed to write all program advertising. Book p. 94-96, exercise p.96
3. Omit Overloaded Nouns • Avoid using nouns as adjectives and piling them up in front of one another • Her job involves fault analysis systems troubleshooting manual preparation. vs. • Her job involves preparing manuals to help troubleshoot fault-analysis systems.
Stan is an integrated third-generation software engineer. vs. • Stan, develops integrated third-generation software.
More Examples • Global Positioning Interface Module Communications Processor Hardware Design Specification vs. • Global Positioning Interface Module: The Hardware Design Specification for the Communications Processor Book: Systematic Buzz-Phrase Projector p.98
4. Get Rid of Lifeless Verbs • Reduce lifeless verbs which add wordiness • Be • Make • Have • Go • Get • Come • Wordy: According to a recent poll it was revealed... vs. • Improved: a recent poll revealed...
More Examples • Wordy: The manager will make a decision next week. • Improved: The manager will decide next week. • Wordy: I have a suspicion that the VP will resign. • Improved : I suspect that the VP will resign. • Wordy: The product manager will go to meet the marketing consultant next Tuesday. • Improved : The product manager will meet the marketing consultant next Tuesday.
More Examples • Wordy: The Sales Rep of the Year will get to have a meeting with the CEO. • Improved: The sales Rep of the Year will have a meeting with the CEO. • Wordy: The division manager came to the conclusion the incentive would work. • Improved : The division manager concluded the incentive would work. Book: p.101
5. Delete Dull Intensifiers • Dull intensifiers may weaken rather than intensify business writing • These words basically add very little to really distinguish your writing from other rather poor examples. If you cannot utterly reject these words before they hit paper, strike them out as you revise. Instead of somewhat intensifying your meaning, these words sort of bloat your sentences, probably diluting the essence of the word that follows each intensifier.
Very More Rather Really Utterly Somewhat Mostly Totally Extremely Slightly Basically Probably Sort of/kind of Quite Dull Intensifiers Basically, taxes are figured in the same manner. The manager was really concerned when John was so extremely late this morning.
Dull Intensifiers (continued) • Often intensifiers are used as a substitute for using the “right word”. • Try removing the intensifier to see if the word can stand on its own. If not turn to a thesaurus. • Very hard = Strenuous, difficult • Very loud = Thunderous, deafening, emphatic Book: p.109
6. Eliminate Prepositional Fillers • Look for prepositions and the phrases they’re attached to and eliminate them if possible • Prepositions: with, on, under, over, by, in, at, near, etc. • …a copy of your check in the amount of $338.00. vs. • …a copy of your check for $338.00
Too Many Words …on an annual basis in the course of for the purpose of in many cases Improved annually while to often Eliminate Prepositional Fillers (Continued) Book: p.110
Imprecise We have your recent letter. Please send us a supply of pamphlets for distribution. You can count on our quick turn around. The sampling was a huge success. Specific We have your May 2 letter. Please send us 500 pamphletsto distribute. You can count on our 24-hour turnaround. The sampling served more than 3,000 people. 7. Eliminate Imprecise and Ambiguous Language Strive to be precise. Your writing will reflect confidence and knowledge. Book p.112-116
Jargon Viable alternatives Commensurate Facilitate Scenario Optimize Plain Language Alternatives, possibilities Equal to Help Possibility Enhance, improve 8. Banish Pretentious Language Avoid the temptation to pad your writing with language of jargon, foreign phrases, Multi-syllabic words, legalese, and vogue words.
10 Business Writing Skills for a PowerPoint Presentation
You’d probably think that in this fast-paced tech-savvy society, the need for teaching effective business writing skills for PowerPoint presentations is useless, but you couldn’t be more wrong. With information flowing at such tremendous rates, the need for power and value-packed writing is at an all-time high. Business and presentation writing is a very vital skill in your career .
In this article, we’re going to discuss the business writing skills for a PowerPoint presentation to help you come up with an engaging, interactive, practical, and actionable presentation.
Know Your Audience
Our writing is often poor because we present it to the wrong audience. We craft convoluted slides, format the content poorly, and overall, the material isn’t reader-friendly. Your business PowerPoint Presentation should follow a particular format. It should be under strict guidelines of courtesy, clarity, and conciseness. Always keeping in mind what your audience seeks to learn helps you maintain the course.
Your tone, vocabulary, and style should also be in line with your audience. It’s not just about being politically correct and appropriate, but it’s about flexibility, content effectiveness, and the ability to connect beyond words with your audience.
Content and Style
Create a reader-friendly presentation in the active voice. Steer away from the overuse of adjectives and be direct and understandable. Steer away from buzzwords and clichés. On detecting a cliché, replace it with a fresher metaphor that sends the message home. Breakaway from the herd but don’t work too hard to appear intelligent. Your presentation also needs to be succinct. You can achieve this by focusing on facts, sticking to the subject, using clear, short sentences, and avoiding ambiguity. To avoid ambiguity, ensure you separate your opinion from facts. This will make your copy ambiguity free.
Clear Formatting
To maximize the efficiency of your copy, you need to format it correctly. Utilize the use of bullet points, headers, numbering, different colors, and other formatting features such as bold and italics. Clear formatting makes it easy to scheme through your text. However, don’t overdo it. Too many screaming visual elements might distract your audience from the message. Be subtle and engaging with your formatting. Whenever possible, substitute the text with presentations, charts or graphics.
Attitude and Perspective
Rarely do we emphasize attitude in business writing but it’s a critical aspect. People not only read what is in your presentation, but they also scheme through what it implies by not saying it. The word choice, expressions, viewpoints, and sentence structure reveal your attitude and perspective. Consider adopting your audience’s perspective; the “you” perspective. By choosing this perspective, you are likely to attract more attention from your audience. The audience is more attentive and keen to help when it realizes that it’s the focal point. More often than not, the recipient is motivated to act towards your direction making you appear more trustworthy and promoting a feel-good atmosphere.
Make It Simple
People skim through a document for vital information before deciding to read the entire thing. To make it simple for your audience,
- Write a clear heading
- Add short descriptive lists in bullet form
- Avoid using words where numbers will do, e.g., Twenty dollars instead of $20
- Ensure the vital points are at the top
In short, write the way you speak.
Avoid the Use of Abbreviations
In a PowerPoint presentation, you are probably writing to impress clients. You, therefore, can’t use shorthand messages such as ‘&,’ ‘e.g.,’ ‘etc.’ Use the full words. This makes your presentation more professional.
Ditch the Jargon
In every field of study, there are technical terms that are very useful if everyone understands the lingo. However, if you are writing for people not in your field, you need to ditch the jargon . It will make communication difficult and only end up creating confusion.
Think like a Journalist
When intimately engrossed in a topic, it’s easy to turn a blind eye to the obvious. Do thorough research before putting anything on your slides. For instance, it’s shocking how many restaurants and hotels neglect their address on the website. To avoid this, show your document to someone outside your department to counter-check your work. To make your work easier, you can solicit professional writing services from websites such as edusson.com and edubirdie.com. You don’t need to whip out your credit card and break your bank for a presentation. They will help you where you can’t.
Active Voice
The active voice is often ignored but writing in this tone makes it easier to communicate with the audience. It’s a quick way to brighten your writing. Active sentences are shorter and solicit more trust from the readers. Everyone in the audience wants to know who is doing what.
Proofreading
Revise your work ruthlessly. Your first draft is not your final copy. Check and counter-check over and over again. This is important for you to come up with respectable work. Proofreading is the crowning work of a professional piece. It keeps the flow and readability intact saving you from embarrassing errors.
You can also run your work through an online grammar checker such as Grammarly. Beware of the commonly misspelled words so that you can avoid them.
It might appear like a lot of work, but these tips will effectively polish up all your business writing skills in PowerPoint. Your communication with your audience will be more comfortable. The points will be concise, and thus your audience can easily consider your ideas.
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- 1. Business Writing EVERYDAY DEVELOPMENT L.L.C
- 2. Module One: Getting Started Writing is a key method of communication for most people, and it’s one that many people struggle with. This workshop will give participants a refresher on basic writing concepts such as spelling, grammar, and punctuation. It will also provide an overview of the most common business documents such as proposals, reports, and agendas. All of this will provide that extra edge in the workplace. Your business writing can serve as persuasive evidence of your competence, your personality, your management style. Wilma Davidson
- 3. Workshop Objectives Common spelling and grammar issues Sentence and paragraph construction Decide the most appropriate format
- 4. Module Two: Working with Words The building blocks of any writing, whether for business or social purposes, are words. Failure to use words properly can affect the over-all impact of your prose. In this module we will discuss the spelling of words, grammar issues in writing, and how to prevent both by creating a cheat sheet. When all other means of communicatio n fail, try words. Anonymous
- 5. Spelling Affect vs. Effect Pronounce words properly International acceptable spelling variations Friendly rules on spelling
- 6. Grammar Singular subjects go with singular verbs, and plural subjects go with plural verbs Verb tenses: Present, Past, Future, Perfect, Past Perfect , and Future Perfect
- 7. Creating a Cheat Sheet Issue Rule Example Its vs. It’s ‘Its’ is the possessive, third person, singular adjective, typically referring to something other than a person. ‘It’s’, short for ‘It is’, refers to something that ‘it’ possesses. The machine spread its claws. It’s the fastest engine for this job.
- 8. Module Two: Review Questions 1) Which of the following statements is true? a) Using the spelling resources takes too much time b) Every word in English can be spelled only one way c) There are acceptable spelling variations in different kinds of English d) It is not important if you make a mistake with a commonly misused word 2) Which of the following IS NOT a good advice for improving your spelling? a) Using the spell-check function in your software b) Taking note of words often mistaken for each other c) Noting friendly rules in spelling d) Learning harder words by heart
- 9. Module Two: Review Questions 3) Which of the following is one of the two grammar issues most business writers have trouble with? a) Verb tenses b)Articles c) Conditionals d)Direct and indirect speech 4) Which of the following is an example of past perfect? a) Mr. Myers was sitting on a meeting when the client called. b)Mr. Myers sat on a meeting when the client called. c) Mr. Myers had been sitting on a meeting when the client called. d)Mr. Myers has sat on a meeting when the client called.
- 10. Module Two: Review Questions 5)Which of the following is not a common part of the cheat sheet? a)Example b)Issue c)Rule d)Hints 6)Which of the following statements IS NOT true? a)Cheat sheet is used for easier learning by heart b)Cheat sheet is written simple c)Bullet points can make a cheat sheet more effective d)Some cheat sheets are poems, alliterations, and songs
- 11. Module Two: Review Questions 1) Which of the following statements is true? a) Using the spelling resources takes too much time b) Every word in English can be spelled only one way c) There are acceptable spelling variations in different kinds of English d) It is not important if you make a mistake with a commonly misused word 2) Which of the following IS NOT a good advice for improving your spelling? a) Using the spell-check function in your software b) Taking note of words often mistaken for each other c) Noting friendly rules in spelling d) Learning harder words by heart
- 12. Module Two: Review Questions 3) Which of the following is one of the two grammar issues most business writers have trouble with? a) Verb tenses b)Articles c) Conditionals d)Direct and indirect speech 4) Which of the following is an example of past perfect? a) Mr. Myers was sitting on a meeting when the client called. b)Mr. Myers sat on a meeting when the client called. c) Mr. Myers had been sitting on a meeting when the client called. d)Mr. Myers has sat on a meeting when the client called.
- 13. Module Two: Review Questions 5)Which of the following is not a common part of the cheat sheet? a)Example b)Issue c)Rule d)Hints 6)Which of the following statements IS NOT true? a)Cheat sheet is used for easier learning by heart b)Cheat sheet is written simple c)Bullet points can make a cheat sheet more effective d)Some cheat sheets are poems, alliterations, and songs
- 14. Module Three: Constructing Sentences Now that we have a basic understanding of how to use words more effectively in business writing, it’s time to look at sentences. This module will discuss the parts of a sentence, its proper punctuation, and the four kinds of sentences. Have something to say, and say it as clearly as you can. That is the only secret of style. Matthew Arnold
- 15. Parts of a Sentence The committee recommends a full inquiry over this matter. Subject: ‘The committee’ Predicate: ‘recommends a full inquiry over this matter.’
- 16. Punctuation Colon (:) • used to mean “note what follows” Apostrophe (‘) • show belonging or indicate the omission of letters in a word Semicolon (;) • used to link independent clauses
- 17. Types of Sentences Declarative Interrogative Imperative Exclamatory
- 18. Module Three: Review Questions 1)Which of the following is a necessary part of a complete sentence? a)Apposition b)Attribute c)Predicate d)Adverbial clause 2)Which of the following statements IS NOT true? a)Subjects and predicate can be simple and complex b)Length determines what a subject and a predicate is c)Complete sentences are advisable in business writing d)The subject is usually a noun or pronoun
- 19. Module Three: Review Questions 3) Which of the following refers to comma? (,) a) It is used to mean “note what follows” b) It is used to link independent clauses not joined by a coordinating conjunction c) It is used after statements expressed with strong emotion d) It is used to separate items in a series 4) Which of the following is typically succeeded by an elaboration, summation, interpretation of what it precedes? a) Comma (,) b) Semicolon (;) c) Colon (:) d) Apostrophe (‘)
- 20. Module Three: Review Questions 5) Which of the following statements refers to exclamatory sentences? a) These sentences don’t necessarily follow the format of subject + predicate b) These are sentences that express strong feeling c) These are sentences that give a command or make a request d) These are the most commonly used sentence type in business writing 6) Recognize the type of the following sentence: Please inform Joseph that we would be expecting his payment on Monday. a) Declarative b) Exclamatory c) Imperative d) Interrogative
- 21. Module Four: Creating Paragraphs Now it’s time to discuss how you can put these blocks together for best results. In this module, we will discuss the basic parts of paragraphs and some tips on organizing your paragraphs. Clutter is the disease of American writing. We are a society strangling with unnecessary words, circular constructions, pompous frills and meaningless jargons. William Zinsser
- 22. The Basic Parts Topic Sentence Supporting Sentence Closing Sentence
- 23. Organization Methods Keep your main idea central Decide how to best explain your main idea Whenever possible, outline first before starting on any writing
- 24. Module Four: Review Questions 1) Which of the following IS NOT one of the basic parts of a paragraph? a) Topic sentence b) Interesting information c) Supporting sentence d) Closing sentence 2) Which of the following statements IS NOT true? a) Not all paragraphs have to contain these three basic parts b) Understanding the basic parts of a paragraph ensures that your writing is clear and focused c) Basic parts serve as a good guideline in creating cohesive paragraphs d) There are four basic parts of a paragraph
- 25. Module Four: Review Questions 3) Which of the following IS NOT a tip stated in the previous module? a) Keep your main idea central b) Whenever possible, outline first before starting on any writing c) Always try to enrich your writing with some interesting information d) Decide how to best explain your main idea 4) Which of the following statements IS NOT true? a) It is recommendable to weed out information that does not support your main idea b) When you begin writing a business document, it is recommendable to have a central idea, but it is not necessary c) The facts that support your idea should be presented in a logical order d) An outline will give you an idea of how the topic will play out
- 26. Module Four: Review Questions 1) Which of the following IS NOT one of the basic parts of a paragraph? a) Topic sentence b) Interesting information c) Supporting sentence d) Closing sentence 2) Which of the following statements IS NOT true? a) Not all paragraphs have to contain these three basic parts b) Understanding the basic parts of a paragraph ensures that your writing is clear and focused c) Basic parts serve as a good guideline in creating cohesive paragraphs d) There are four basic parts of a paragraph
- 27. Module Four: Review Questions 3) Which of the following IS NOT a tip stated in the previous module? a) Keep your main idea central b) Whenever possible, outline first before starting on any writing c) Always try to enrich your writing with some interesting information d) Decide how to best explain your main idea 4) Which of the following statements IS NOT true? a) It is recommendable to weed out information that does not support your main idea b) When you begin writing a business document, it is recommendable to have a central idea, but it is not necessary c) The facts that support your idea should be presented in a logical order d) An outline will give you an idea of how the topic will play out
- 28. Module Five: Writing Meeting Agendas Time is a precious commodity in business; you cannot afford to have discussions go all over the place. This is why agendas are an integral part in keeping meetings focused, organized, and flowing well. In this module, we will discuss the basic structure of agendas, how to select an agenda format and tips and techniques when writing an agenda. Organizing is what you do before you do something, so that when you do it, it’s not all mixed up. A. A. Milne
- 29. The Basic Structure Date, Time, Location, and Estimated Duration of the Meeting Purpose of the Meeting Advanced Preparation Guidelines
- 30. Choosing a Format When will the agenda be viewed The context of the meeting The purpose of the agenda
- 31. Writing the Agenda • Rank the topics in descending order Priority of Items • Combine items that are related and or similar Logical Flow • Be reasonable in setting the timeTiming
- 32. Module Five: Review Questions 1) The basic structure of an agenda DOES NOT include: a) Purpose of the meeting b) Advanced preparation guidelines c) The expected outcome of the meeting d) Date, time, location, and estimated duration of the meeting 2) Which of the following statements IS NOT true? a) It is recommended that you state items for discussion using results- oriented action words b) You should advise attendees what they need to bring to the meeting c) “Decide on which vendor to award Sunrise account to.” is a better agenda item than “Sunrise Account” d) It is impossible to determine how much time will you approximately spend on each agenda item
- 33. Module Five: Review Questions 3) Which of the following IS NOT something the agenda format depends on? a) When the attendees are going to view the agenda b) The estimated time of the meeting c) The purpose of the agenda d) The context of the meeting 4) Which of the following statements IS NOT true? a) Agendas for meetings that happen regularly are usually as detailed as other agendas b) Word processing software offers agenda templates and agenda wizards c) It is recommended to distribute the agendas days before meeting d) Some agendas are meant as orientations
- 34. Module Five: Review Questions 5) When considering the timing of a meeting you should plan for : a) 30 minutes to 1 hour and 30 minutes b)1 hour to 2 hours c) 30 minutes to 3 hours d)There is no recommended limit 6) Which of the following IS NOT a factor you need to consider when you write an agenda? a) Logical flow b)Priority of items c) Timing d)The number of attendees
- 35. Module Five: Review Questions 1) The basic structure of an agenda DOES NOT include: a) Purpose of the meeting b) Advanced preparation guidelines c) The expected outcome of the meeting d) Date, time, location, and estimated duration of the meeting 2) Which of the following statements IS NOT true? a) It is recommended that you state items for discussion using results- oriented action words b) You should advise attendees what they need to bring to the meeting c) “Decide on which vendor to award Sunrise account to.” is a better agenda item than “Sunrise Account” d) It is impossible to determine how much time will you approximately spend on each agenda item
- 36. Module Five: Review Questions 3) Which of the following IS NOT something the agenda format depends on? a) When the attendees are going to view the agenda b) The estimated time of the meeting c) The purpose of the agenda d) The context of the meeting 4) Which of the following statements IS NOT true? a) Agendas for meetings that happen regularly are usually as detailed as other agendas b) Word processing software offers agenda templates and agenda wizards c) It is recommended to distribute the agendas days before meeting d) Some agendas are meant as orientations
- 37. Module Five: Review Questions 5) When considering the timing of a meeting you should plan for : a) 30 minutes to 1 hour and 30 minutes b)1 hour to 2 hours c) 30 minutes to 3 hours d)There is no recommended limit 6) Which of the following IS NOT a factor you need to consider when you write an agenda? a) Logical flow b)Priority of items c) Timing d)The number of attendees
- 38. Module Six: Writing E-mails Email is a convenient and effective medium to conduct business communication. In this module we will discuss etiquette guidelines on how to address an email message, as well as grammar and acronyms rules in the letter body. Almost overnight the internet has gone from a technical wonder to a business must. Bill Schrader
- 39. Addressing Your Message To • All email addresses can be viewed by all recipients Cc • Not the direct recipients, but kept on the loop Bcc • Send email to many direct recipients, and not disclose anyone’s email address
- 40. Grammar and Acronyms Always follow the rules of good grammar Don’t use text-speak Proper capitalization and punctuation Avoid the use of emoticons and acronyms
- 41. Module Six: Review Questions 1) When do we use the “Cc” field? a) When we are sending a direct message to someone b) When we want to send a copy of the email to people who are not meant to be the direct recipients of the message c) When we want the recipients to be ‘blind’ to other recipients’ email address d) The “Cc” field is usually out of usage 2) If a manager has ordered his secretary to send a memo to everyone in the department, the secretary should: a) Place all the department employees’ email address on the ‘To’ section, and the manager’s email address on the ‘Cc’ field b) Place all the email addresses on the ‘To’ section c) Place all the email addresses on the ‘Cc’ field d) Place all the email addresses on the ‘Bcc’ field
- 42. Module Six: Review Questions 3) Which of the following statements is true? a) Online mediums of communication have developed its own vocabulary which is now accepted in business emails as well b) The abbreviated expressions are acceptable in business emails, but only if they are wide known, for example: LOL, BTW c) Business emails the same formality as any business letter d) Emoticons are also an integral part of business emails nowadays 4) Which of the following statements is true? a) It is perfectly important to follow the rules of good grammar b) Tiny grammar mistakes do not give a bad impression c) If you make one of the common grammar mistakes, that’s not so important d) It is okay to make a grammar mistake as long as the email is clear
- 43. Module Six: Review Questions 1) When do we use the “Cc” field? a) When we are sending a direct message to someone b) When we want to send a copy of the email to people who are not meant to be the direct recipients of the message c) When we want the recipients to be ‘blind’ to other recipients’ email address d) The “Cc” field is usually out of usage 2) If a manager has ordered his secretary to send a memo to everyone in the department, the secretary should: a) Place all the department employees’ email address on the ‘To’ section, and the manager’s email address on the ‘Cc’ field b) Place all the email addresses on the ‘To’ section c) Place all the email addresses on the ‘Cc’ field d) Place all the email addresses on the ‘Bcc’ field
- 44. Module Six: Review Questions 3) Which of the following statements is true? a) Online mediums of communication have developed its own vocabulary which is now accepted in business emails as well b) The abbreviated expressions are acceptable in business emails, but only if they are wide known, for example: LOL, BTW c) Business emails the same formality as any business letter d) Emoticons are also an integral part of business emails nowadays 4) Which of the following statements is true? a) It is perfectly important to follow the rules of good grammar b) Tiny grammar mistakes do not give a bad impression c) If you make one of the common grammar mistakes, that’s not so important d) It is okay to make a grammar mistake as long as the email is clear
- 45. Module Seven: Writing Business Letters Corresponding via letters is a large part of doing business. More than sending a message, business letters are a way to establish rapport, clarify work expectations, and even affirm and encourage co-workers. In this module, we will discuss the basic structure of business letters, how to choose the most appropriate format for your business letters What a lot we lost when we stopped writing letters. You can’t reread a phone call. William Zinsser
- 46. The Basic Structure Sender’s full name and address Addressee’s full name and address Date the letter is sent Formal Salutation
- 47. Choosing a Format Working relationship Seniority of the recipient Your letter’s privacy
- 48. Writing the Letter Keep your purpose in mind Positive tone Standard spelling and grammar rules Personalize your business letter
- 49. Module Seven: Review Questions 1) In which case can we use informal style in a business letter? a) If it is a shorter letter b) If we already have an established relationship with the recipient c) If the letter contains already known information d) If we are writing to a person who is on a lower position than we are 2) Which of the following IS NOT a necessary part of a business letter? a) Name and Signature of the Sender b) Formal Salutation c) Date the letter is sent d) Warm and friendly closing
- 50. Module Seven: Review Questions 3) Which of the following IS NOT something your letter’s format depends on? a) The seniority of the recipient b) Your letter’s privacy c) The stage of your working relationship with the letter recipient d) The content of the letter 4) Which of the following statements is true? a) If a person replies in an informal manner, then you may take it as permission to do the same b) If a person replies in an informal manner, that’s considered to be unprofessional c) If a person replies in an informal manner, you answer the same at your own risk d) If a person replies in an informal manner, you still must refer to your company culture
- 51. Module Seven: Review Questions 5) Which of the following statements IS NOT true? a) Even if the letter is informal, you have to follow the grammar rules b)It is good to personalize your business letter c) Writing in positive tone usually seems to intimate d)Each type of formal letters has own specific format 6) Which of the following IS NOT a common type of business letters? a) Letter of requirement b)Letter of inquiry c) Letter of congratulations d)Letter of application
- 52. Module Seven: Review Questions 1) In which case can we use informal style in a business letter? a) If it is a shorter letter b) If we already have an established relationship with the recipient c) If the letter contains already known information d) If we are writing to a person who is on a lower position than we are 2) Which of the following IS NOT a necessary part of a business letter? a) Name and Signature of the Sender b) Formal Salutation c) Date the letter is sent d) Warm and friendly closing
- 53. Module Seven: Review Questions 3) Which of the following IS NOT something your letter’s format depends on? a) The seniority of the recipient b) Your letter’s privacy c) The stage of your working relationship with the letter recipient d) The content of the letter 4) Which of the following statements is true? a) If a person replies in an informal manner, then you may take it as permission to do the same b) If a person replies in an informal manner, that’s considered to be unprofessional c) If a person replies in an informal manner, you answer the same at your own risk d) If a person replies in an informal manner, you still must refer to your company culture
- 54. Module Seven: Review Questions 5) Which of the following statements IS NOT true? a) Even if the letter is informal, you have to follow the grammar rules b)It is good to personalize your business letter c) Writing in positive tone usually seems to intimate d)Each type of formal letters has own specific format 6) Which of the following IS NOT a common type of business letters? a) Letter of requirement b)Letter of inquiry c) Letter of congratulations d)Letter of application
- 55. Module Eight: Writing Proposals It is not just in face-to-face interactions that we have to put our best foot forward. The same can be said in written correspondence, more particularly when you are submitting a business proposal. In this module, we would discuss the basic structure of a proposal, how to select a proposal format, and tips in writing a proposal. To be persuasive we must be believable; to be believable we must be credible; to be credible we must be truthful. Edward R. Murrow
- 56. The Basic Structure Company Overview Statement of the Problem Background and Benefits Scope of Services/ Deliverables Contact Details and References
- 57. Choosing a Format Intended recipient The scale of the project
- 58. Writing the Proposal Targeted Well- substantiated Persuasive Organized
- 59. Module Eight: Review Questions 1) Which of the following IS NOT one of the deliverables in the basic structure of a business proposal? a) Why b) What c) When d) How much 2) Which of the following statements IS NOT true? a) A proposal is usually written to another company or institution b) Companies can require their local departments to write proposals c) At its very basic level, a business proposal answers three things d) A business proposal is an unsolicited or solicited bid for business
- 60. Module Eight: Review Questions 3) Which of the following statements IS NOT true? a) There is no one universal format for business proposals b) There are no rules when choosing the format – it is all individual c) As a guide, you can take your cue from the way the Request for Proposal is written d) Proposals submitted through online marketplaces do not require much structure 4) Which of the following statements IS NOT true? a) Additional information like your business plan and financial statement can be requested with the proposal b) Deliverables that don’t require much technical explanation can be presented in bullet form c) Large projects require a concise proposal d) Proposals for smaller tasks can be written using a more informal format
- 61. Module Eight: Review Questions 5) A good business proposal DOES NOT have to be: a) Targeted b)Persuasive c) Organized d)Detailed 6) Which of the following statements IS NOT true? a) Unsolicited proposal requires a harder ‘sell’ than solicited ones b)It is recommended to give generic content c) It is recommended to keep your tone proactive and optimistic d)A winning proposal is easy to evaluate
- 62. Module Eight: Review Questions 1) Which of the following IS NOT one of the deliverables in the basic structure of a business proposal? a) Why b) What c) When d) How much 2) Which of the following statements IS NOT true? a) A proposal is usually written to another company or institution b) Companies can require their local departments to write proposals c) At its very basic level, a business proposal answers three things d) A business proposal is an unsolicited or solicited bid for business
- 63. Module Eight: Review Questions 3) Which of the following statements IS NOT true? a) There is no one universal format for business proposals b) There are no rules when choosing the format – it is all individual c) As a guide, you can take your cue from the way the Request for Proposal is written d) Proposals submitted through online marketplaces do not require much structure 4) Which of the following statements IS NOT true? a) Additional information like your business plan and financial statement can be requested with the proposal b) Deliverables that don’t require much technical explanation can be presented in bullet form c) Large projects require a concise proposal d) Proposals for smaller tasks can be written using a more informal format
- 64. Module Eight: Review Questions 5) A good business proposal DOES NOT have to be: a) Targeted b)Persuasive c) Organized d)Detailed 6) Which of the following statements IS NOT true? a) Unsolicited proposal requires a harder ‘sell’ than solicited ones b)It is recommended to give generic content c) It is recommended to keep your tone proactive and optimistic d)A winning proposal is easy to evaluate
- 65. Module Nine: Writing Reports Documentation is important in business. Sometimes documentation is the only way supervisors can monitor the company’s quality of work. At other times, documentation is the key to spotting best and worst practices. In this module, we will discuss the basic structure of reports, how to choose the right format, and tips on writing reports. I notice that you use plain, simple language, short words and brief sentences. That is the way to write English --- it is the modern way and the best way. Mark Twain
- 66. The Basic Structure Conclusions Main Body Background/ Project Scope Overview
- 67. Choosing a Format The purpose of the report The seniority of your readers Your readers’ technical knowledge The scale of the project Standard protocol in your company
- 68. Writing the Report Keep the purpose of the report in mind Stick to objective data Write to your audience
- 69. Module Nine: Review Questions 1) Which of the following IS NOT one of the basic parts of a business report? a) Overview b)Conclusions c) Interesting details d)Main body 2) Business reports are used for: a) Providing a written record of a topic, project or process b)Analyzing a certain topic, project, or process c) Solving the problems in certain topic, project, or process d)None of the above
- 70. Module Nine: Review Questions 3) The format of the business report DOES NOT depend on: a) The purpose of the report b)The seniority of your readers c) The scale of the project d)The time available for writing the report 4) The format of the business report also depends on: a) The technical knowledge of the person who writes it b)The readers’ technical knowledge c) The content of the report d)None of the above
- 71. Module Nine: Review Questions 5) Which of the following statements is true? a) Asking the person who has requested the report about the expectations can be useful b) Asking the person who has requested the report about the expectations is forbidden c) Asking the person who has requested the report about the expectations is unprofessional d) Asking the person who has requested the report about the expectations is not recommended 6) Which of the following statements IS NOT true? a) Reports are meant to be fact-based and impartial b) Reports are written so that you can present the company’s performance in the best possible light c) Reports should be at least double-checked d) Reports can be truly useful only when they are accurate
- 72. Module Nine: Review Questions 1) Which of the following IS NOT one of the basic parts of a business report? a) Overview b)Conclusions c) Interesting details d)Main body 2) Business reports are used for: a) Providing a written record of a topic, project or process b)Analyzing a certain topic, project, or process c) Solving the problems in certain topic, project, or process d)None of the above
- 73. Module Nine: Review Questions 3) The format of the business report DOES NOT depend on: a) The purpose of the report b)The seniority of your readers c) The scale of the project d)The time available for writing the report 4) The format of the business report also depends on: a) The technical knowledge of the person who writes it b)The readers’ technical knowledge c) The content of the report d)None of the above
- 74. Module Nine: Review Questions 5) Which of the following statements is true? a) Asking the person who has requested the report about the expectations can be useful b) Asking the person who has requested the report about the expectations is forbidden c) Asking the person who has requested the report about the expectations is unprofessional d) Asking the person who has requested the report about the expectations is not recommended 6) Which of the following statements IS NOT true? a) Reports are meant to be fact-based and impartial b) Reports are written so that you can present the company’s performance in the best possible light c) Reports should be at least double-checked d) Reports can be truly useful only when they are accurate
- 75. Module Ten: Other Types of Documents There are many types of documents used in business aside from agenda, business reports and proposals. In this module, we will discuss an overview of four other types: the Request for Proposals, Projections, Executive Summaries and Business Cases. Good writing is the result of good planning and clear thinking. Warren Bennis
- 76. Requests for Proposals What the project is What exactly do you require as output (your deliverables) How proposals would be reviewed Your contact information
- 77. Projections Estimates of future performance Substantiated with data Illustrated with tables and spreadsheets
- 78. Executive Summaries Overview of the company Mission Statement Management and Staff Market and Customer Business Operations Projections and Plans
- 79. Business Cases Background of the problem/ opportunity Problems encountered Options considered Solution selected Expected costs
- 80. Module Ten: Review Questions 1) Which of the following statements IS NOT true? a) RFPs inform the public that you are in the look-out for potential partners in an endeavor b) A well-written RFP can help you source out vendors and service providers who fit well with your needs and objectives c) RFP is never longer than 1 – 2 pages d) There is no one right format for the RFP 2) Which of the following IS NOT among the minimum required explanations of the RFP? a) Your deliverables b) How proposals would be reviewed c) Your contact information d) Specific legal stipulations
- 81. Module Ten: Review Questions 3) The most common type of projection document is: a) Financial projection b) Project projection c) Business cooperation projection d) Meeting outcome projection 4) Which of the following statements IS NOT true? a) Projections are documents that show estimates of future performance, alongside data that can substantiate your predictions b) You can place your numerical data with the text c) You cannot place your numerical data in the activity folder d) Some projection documents present case scenarios, showing predictions based on changes in particular variables
- 82. Module Ten: Review Questions 5) Which of the following statements is true? a) An executive summary is a 1-2 page abstract of a business plan b) An executive summary is a 10-12 page abstract of a business plan c) An executive summary is a 10-20 page abstract of a business plan d) An executive summary is a 12-20 page abstract of a business plan 6) Which of the following statements is true? a) It is recommended that you write an executive summary before you’ve written the entire business plan b) It is recommended that you write an executive summary after you’ve written the entire business plan c) Sometimes it is better to write an executive summary before, and sometimes after writing the entire business plan d) It is all the same
- 83. Module Ten: Review Questions 7)A business case is very similar to: a)Business report b)Executive summary c)Business plan d)Request for proposal 8)A business case usually DOES NOT contain: a)Expected costs of the project b)Request for proposal c)Problems encountered d)Executive summary
- 84. Module Ten: Review Questions 1) Which of the following statements IS NOT true? a) RFPs inform the public that you are in the look-out for potential partners in an endeavor b) A well-written RFP can help you source out vendors and service providers who fit well with your needs and objectives c) RFP is never longer than 1 – 2 pages d) There is no one right format for the RFP 2) Which of the following IS NOT among the minimum required explanations of the RFP? a) Your deliverables b) How proposals would be reviewed c) Your contact information d) Specific legal stipulations
- 85. Module Ten: Review Questions 3) The most common type of projection document is: a) Financial projection b) Project projection c) Business cooperation projection d) Meeting outcome projection 4) Which of the following statements IS NOT true? a) Projections are documents that show estimates of future performance, alongside data that can substantiate your predictions b) You can place your numerical data with the text c) You cannot place your numerical data in the activity folder d) Some projection documents present case scenarios, showing predictions based on changes in particular variables
- 86. Module Ten: Review Questions 5) Which of the following statements is true? a) An executive summary is a 1-2 page abstract of a business plan b) An executive summary is a 10-12 page abstract of a business plan c) An executive summary is a 10-20 page abstract of a business plan d) An executive summary is a 12-20 page abstract of a business plan 6) Which of the following statements is true? a) It is recommended that you write an executive summary before you’ve written the entire business plan b) It is recommended that you write an executive summary after you’ve written the entire business plan c) Sometimes it is better to write an executive summary before, and sometimes after writing the entire business plan d) It is all the same
- 87. Module Ten: Review Questions 7)A business case is very similar to: a)Business report b)Executive summary c)Business plan d)Request for proposal 8)A business case usually DOES NOT contain: a)Expected costs of the project b)Request for proposal c)Problems encountered d)Executive summary
- 88. Module Eleven: Proofreading and Finishing The writing process does not end with getting the words on paper or on screen. In this module we will give you an overview of the processes of proofreading, peer review and preparing a manuscript for printing and publishing. Make sure you always proofread. You’ll never know if you’ve missed a out. Anonymous
- 89. A Proofreading Primer Avoid proofreading immediately after writing Go slowly, considering every word Look for one error at a time
- 90. How Peer Review Can Help Constructive feedback Strengths and weaknesses Choose carefully
- 91. Printing and Publishing Print preview Careful when changing computers Quality of graphics Have a print draft
- 92. Module Eleven: Review Questions 1) Proofreading DOES NOT check: a) Punctuation b)Accuracy c) Spelling d)Grammar 2) Which of the following statements is true? a) You shouldn’t do the proofreading right after the writing b)Checking functions in word processing programs are absolutely reliable c) Proofreading is the same as editing d)You can check several errors simultaneously to save time
- 93. Module Eleven: Review Questions 3) What is the goal of a peer review? a) Saving time b) Simplifying the work c) Avoiding the unnecessary responsibilities d) Getting a constructive feedback 4) Which of the following statements IS NOT true? a) The peer reviewer gets to develop their proofreading and editing skills b) Any team member can be a good peer reviewer c) Peer review can be done ‘blindly’, with the identity of the writers kept from the reviewer d) The peer review helps writers to get an insight in how their work comes across to one reader
- 94. Module Eleven: Review Questions 5) Which of the following statements IS NOT true? a) If a manuscript looks perfect on the screen, it will look perfect as printed version b) Opening a document using different software, or an outdated software version, from the original can result in formatting errors c) Images of a low pixel count may not translate well on print d) Typesetting can introduce errors in a text that weren’t there before 6) Which of the following IS NOT a necessary step before printing and publishing? a) Checking the ‘print preview’ option b) Checking your publisher for guidelines on what quality of graphics, pictures and clip arts you should use c) Printing several versions until you get the right one d) Having a print draft for review before making many copies
- 95. Module Eleven: Review Questions 1) Proofreading DOES NOT check: a) Punctuation b)Accuracy c) Spelling d)Grammar 2) Which of the following statements is true? a) You shouldn’t do the proofreading right after the writing b)Checking functions in word processing programs are absolutely reliable c) Proofreading is the same as editing d)You can check several errors simultaneously to save time
- 96. Module Eleven: Review Questions 3) What is the goal of a peer review? a) Saving time b) Simplifying the work c) Avoiding the unnecessary responsibilities d) Getting a constructive feedback 4) Which of the following statements IS NOT true? a) The peer reviewer gets to develop their proofreading and editing skills b) Any team member can be a good peer reviewer c) Peer review can be done ‘blindly’, with the identity of the writers kept from the reviewer d) The peer review helps writers to get an insight in how their work comes across to one reader
- 97. Module Eleven: Review Questions 5) Which of the following statements IS NOT true? a) If a manuscript looks perfect on the screen, it will look perfect as printed version b) Opening a document using different software, or an outdated software version, from the original can result in formatting errors c) Images of a low pixel count may not translate well on print d) Typesetting can introduce errors in a text that weren’t there before 6) Which of the following IS NOT a necessary step before printing and publishing? a) Checking the ‘print preview’ option b) Checking your publisher for guidelines on what quality of graphics, pictures and clip arts you should use c) Printing several versions until you get the right one d) Having a print draft for review before making many copies
- 98. Module Twelve: Wrapping Up Although this workshop is coming to a close, we hope that your journey to improve your business writing skills is just beginning. Please take a moment to review and update your action plan. This will be a key tool to guide your progress in the days, weeks, months, and years to come. We wish you the best of luck on the rest of your travels! This feeling, finally, that we may change things - this is at the center of everything we are. Lose that... lose everything. Sir David Hare
- 99. Words from the Wise In theory there is no difference between theory and practice. In practice there is. Yogi Berra Plans are nothing; planning is everything. Dwight Eisenhower The reward for work well done is the opportunity to do more. Jonas Salk
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Business presentation templates
Give your presentations polish with these business-appropriate templates .
Business writing skills: how to compose a strong PowerPoint presentation?
One of the typical academic assignments is a PowerPoint presentation. This task definitely differs from other papers that should be written. It’s an interesting mix of writing and speechmaking. Besides, one should use visualizations that can be made with the help of a special application known as PowerPoint.
A presentation is similar to speech. When you compose a speech, you should fulfill the same steps – research a topic, write the text, prepare to present and defend it, and use a visual tool. Such a task makes a bigger emphasis on the creative thinking of students. It’s a good sign if you are a creative personality. Even if you lack some original spark, we can help you. Read this guide borrowed from academic writers at a custom PowerPoint presentation writing service and you will learn how to create a strong project. It is focused on the business industry.
Develop a Strong Thesis
You will win a lot of grades and the attention of your listeners if you compose a strong thesis statement. It’s the central idea of your project and you should take it seriously. It is dependent on the topic and the data you have selected. A thesis statement ought to clearly state the main idea of the presentation and explain why it’s so important and helpful. Commonly, it’s a single sentence. However, some institutions and professors allow composing two sentences.
A good thesis statement has to be:
- Problem-solving;
- Intriguing;
Make sure your thesis statement possesses all these qualities. For example, you may craft the following thesis “ To launch the business successfully , an entrepreneur should be armed with two important tools – a good plan and effective strategy.” It informs the readers that you’ll dwell on the importance of a properly composed plan and strategy for a successful business campaign.
Highlight the Most Important Points
You should identify the most relevant keys that will become the guidelines of your project. The best and easiest way to do that is to create a list. Jot down all the main ideas related to your thesis. Write all the concepts that occur to the mind. Afterward, you will refine the list and will leave only the most relevant and effective ideas. Moreover, use them in your outline.
Outline Your Presentation
A good plan helps to organize things effectively. You will never stumble when you forget something because you’ll have your plan before the eyes. Add the main stages of your story and perhaps, some supplementary appendix.
For example, the introduction provides some general data about the discussed theme.
You may make this part of an outline in the following way:
- Introduction – general facts – specification of the theme – official data, etc.
When you show your slides, draw a mind-map for your listeners. Divide a separate window to provide them with the main ideas of your project. Show them a plan, as well as provide some explanations to a separate issue you currently discuss. When you go to another subject, use a mind-map for that issue too, etc.
Make an Impressive Intro
It’s utterly important to start strong. Your introductory part consists of two major elements – a brief presentation of the project and its main argument (a thesis statement). Your aim number one is to win the attraction of your readers. They are supposed to be interested in your project. There are various ways to do that. Thus, you may begin with a rhetoric question or a provoking statement. Another good method is to quote a famous person that has some relation to the discussed issue.
Your introductory section is short and is commonly about 5 sentences long. You should try to make it catchy and informative. Provide some hints on the way you are going to lead the discussion. In the end, implement your thesis.
Make a Convincing Ending
The conclusion is as important as the introduction. It is also brief and you ought to make it clear and informative. All the curtains are gone and there remains only the naked truth. You’ve come to the end of your research with certain outcomes. Summarize your research and interpret its outcomes. Remind your listeners why your concept was so vital and why your main argument is correct.
Express your own opinion concerning the outcomes you’ve received. Did you get what you expected in the beginning? Was it something quite unexpected? Give a fair evaluation.
Create the Intrigue
You should try to take your audience by surprise. Create a compelling hook and an uncommon angle. You should keep the balance in every part. It’s not enough to hook your reader’s attention in the beginning. Control the tension and kindle the interest throughout the entire text.
Use the following methods:
- A brief story;
- An anecdote;
- Provocative statements;
- A rhetorical question;
- Implement effective examples;
Try to shock your audience if possible. Make your story vivid and keep the intrigue until the last moment. Afterward, come up with an effective solution or a piece of advice.
Play with Visualization
Give heed to the graphical organization of your presentation. Don’t forget that you use a multifunctional tool – PowerPoint. Play with colors, use various fonts, and relevant graphics. Take care of the template design and make it vivid. Obligatorily add images, bullet lists, and something of the kind.
Make your slides readable and give them some time to see what is pictured on them. Keep the story consistent and simple. Don’t overdo too complex templates.
Create moving, zooming presentations that grab attention and keep it.
Appear right alongside your content while presenting to your audience.
Make stunning interactive charts, reports, maps, infographics, and more.
You're about to create your best presentation ever
Business Writing Powerpoint Templates
Business Templates Advantage
Transcript: KBI Slides Advatage Business Templates Wide variety of business templates covering different business models and business project plans. Benefit 1 Unique & Elegant slides Benefit 2 Easy-to-manage Unlimited color themes Benefit 3 Project-related Analysis Benefit 4 Create stunning presentation and impress your team and stakeholders PowerPoint Presentations Professionally-Designed Presentation Benefit 1 Wide Selection of Layout Options Benefit 2 Go from data into insights in a minutes Benefit 3 Explore extensive selections of shapes and icons professionally designed to express your ideas and illustrate your deliverable Shapes & Icons Vector-Based Shapes Benefit 1 Resizable without losing its quality Benefit 2 Discover our maps of continents, regions, countries and world maps that come with a collection of pins, countries' flags and some more useful illustrations Maps Designed for different business cases Benefit 1 Visualize your data and information Benefit 2
Business powerpoint
Transcript: AppleBuck Acres the purpose- the purpose of my business is to bring safe and quality apples to the public I have noticed that there are not enough organic fruits in regular super markets such as walmart or target I feel that is unexceptable and plan to remedy this situation. The Location- AppleBuck acres is located in Ozark Missouri prices/products- red delicious:$1.00 a pound granny smith:$1.00 per pound yellow delicious:$1.00 per pound apple pie:$20.00 apple fritters:$1.50 each Only limited number of baked products will be made a day first come first serve earnings- earnings will very from harvest to harvest depending on apples grown Blueprint/Layout- How do you like them apples? Avertisement -
Business Powerpoint
Transcript: By: Mikayla Robinson "Kay's Kakes" is a boisterous bakery full of life and color. We enjoy satisfying everyone’s sweet tooth with a variety of treats. Product Market _____________________ We are seeking $50 thousand dollars to start the production of our grocery store line by using half of the profit to pay commission to grocery stores that agree to start selling our products in stores. Then the last $25 thousand to heighten our production values to have extra product to ship out. We expect to provide an exit within 2 years by a dividend of excess profits. “Kay’s Kakes” makes a variety of sweets from full sized birthday cakes to mini rainbow macaroons. The company produces the following products: • Cakes • Cookies • Cupcakes • Pies • Bread • Pastries Presently, our “Rainbow Cheesecake” is in the maturity stage. It competes primarily on its appealing color scheme and its unique taste. Our future plans include developing a cheesecake for the freezer section for customers to purchase from their local stores and enjoy at home any time within the next year. Management We have competitive advantage because of our low cost producer status. 50lb bags of flour only cost about 45 dollars, which can make about 3 dozen cakes or 6 dozen pastries. Customers Product Pricing The greatest risks associated with our business today are fluctuating food prices and slow days of business. We feel like we can overcome these risks because of our outstanding training in our customer service skills. Our biggest recognized opportunities include serving our various customers including our celebrity guest. _____________________________________ "Kay's Kakes" identifies our business market as a manufacturer. Our market is growing: Our total market size was approximately $250 thousand over the last 4 months and is expected to grow by 20% in the next 5 years. Competitors Business Risks _____________________ The vision of "Kay's Kakes" is to be the #1 selling bakery in all the east coast. After that we plan on expanding some properties to the mid west and the west coast so everyone in the US can enjoy our treats. Kay's Kakes Overall Goal The management team is led by Chief Executive Officer Mikayla Robinson who founded “Kay’s Kakes” in the year 2015. She previously worked in Starbucks and in her Church’s One Family Café. ________________________________ _________________________________________ We appeal to everyone who wants to liven up a party, show their appreciation, or just craves a good cupcake. With our signature style of colorful flare we draw in people of every age. Find more information about us on our web page at file:///media/removable/TRAILMIXTAP/Mikayla's%20Stuff/Headings_Mikayla%20Robinson/Business%20Webpage/Homepage.html ___________________________ Mission Statement Capital Requirements We compete directly with Carlo’s Bakery in New Jersey and Georgetown Cupcake in our Nation’s Capital and alternatives to our product include smoothies, frozen yogurt and fruit popsicles to satisfy a customer’s sweet tooth while remaining healthy.
Transcript: Templates A house style is a set of rules. These rules format a document. Examples - Font style and size Text should be right, left or justified. How text should be presented. What is a house style? Templates is a tool for ensuring that all documents or pages have a standard layout, look and feel. Changes made to the templates automatically update any pages or documents which are based on the templates. how does a template be used to create a constant housestyle By Vj + David Templates make consistant house style. Templates provide a document with a standard pre-set layout or format
PowerPoint Game Templates
Transcript: Example of a Jeopardy Template By: Laken Feeser and Rachel Chapman When creating without a template... http://www.edtechnetwork.com/powerpoint.html https://www.thebalance.com/free-family-feud-powerpoint-templates-1358184 Example of a Deal or No Deal Template PowerPoint Game Templates There are free templates for games such as jeopardy, wheel of fortune, and cash cab that can be downloaded online. However, some templates may cost more money depending on the complexity of the game. Classroom Games that Make Test Review and Memorization Fun! (n.d.). Retrieved February 17, 2017, from http://people.uncw.edu/ertzbergerj/msgames.htm Fisher, S. (n.d.). Customize a PowerPoint Game for Your Class with These Free Templates. Retrieved February 17, 2017, from https://www.thebalance.com/free-powerpoint-games-for-teachers-1358169 1. Users will begin with a lot of slides all with the same basic graphic design. 2. The, decide and create a series of questions that are to be asked during the game. 3. By hyper linking certain answers to different slides, the game jumps from slide to slide while playing the game. 4. This kind of setup is normally seen as a simple quiz show game. Example of a Wheel of Fortune Template https://www.teacherspayteachers.com/Product/Wheel-of-Riches-PowerPoint-Template-Plays-Just-Like-Wheel-of-Fortune-383606 Games can be made in order to make a fun and easy way to learn. Popular game templates include: Family Feud Millionaire Jeopardy and other quiz shows. http://www.free-power-point-templates.com/deal-powerpoint-template/ Quick video on template "Millionaire" PowerPoint Games Some games are easier to make compared to others If users are unsure whether or not downloading certain templates is safe, you can actually make your own game by just simply using PowerPoint. add logo here References Example of a Family Feud Template PowerPoint Games are a great way to introduce new concepts and ideas You can create a fun, competitive atmosphere with the use of different templates You can change and rearrange information to correlate with the topic or idea being discussed. Great with students, workers, family, etc. For example: With games like Jeopardy and Family Feud, players can pick practically any answers. The person who is running the game will have to have all of the answers in order to determine if players are correct or not. However, with a game like Who Wants to be a Millionaire, the players only have a choice between answers, A, B, C, or D. Therefore, when the player decides their answer, the person running the game clicks it, and the game will tell them whether they are right or wrong.
Transcript: Social learning network for teachers & students Create assignments, files & notices Discussion forum for class groups Retrieve homework Penzu Furl Shanna Wood 10/5/12 Web 2.0 Tools Multiple technology tools increase ability to learn Providing students with technology that they would not normally have Positive effect of student learning Student engagement & hands on with technology Encourage creativity Audio broadcast converted to MP3 or other playback device Listener can choose what they listen to and download Can be used for class presentations, lecture & literacy Anyone, Anytime, Anywhere Web 2.0 is a term coined in 1999 to describe web sites that use technology beyond the static pages of earlier web sites Blogs Emerging Technologies Reflection Edmodo Ways that Penzu can be implemented into the classroom:Warm-Up Activities Daily journaling Writing Essay's Introduction Penzu is a simple service written on rails, that allows you to write and save private notes or posts with images, print the entry, or share it by email or submit as assignment Podcasts Enhance learning, creativity & collaboration Easier to share global wide Web 2.0 tools are today's tomorrow Possibilities & future are endless Social bookmarking site that enables students and teachers to share their favorite sites with each other. This can be helpful for research, projects or sharing tutorial sites, with peers. Teachers can also use this site to share ideas on lesson plans or fun ways to teach while keeping students engaged in learning. Daily post Personal reflections Only owner can make changes Class discussion forum
Transcript: Row cells in a table that are arranged horizontally. Templates Template is a reuseable pattern that you can use to lay out elemts on a web page. Title Graphic, also called a page header is an image that appears at the top every page on a web site. Table an item consiting of colums and rows that is used to organize a web page's content. Logo is a symbol used to represent a business or an organization. Column cells in a table that are arrange vertically.
Transcript: Whats a Template? A template is a reusable pattern that you can use to lay out elements on a webpage. A logo is a symbol used to represent a buisness or an organization A tItle GRAPHIC IS AN IMAGE THAT APPEARS AT THE TOP OF EVERY PAGE ON A WEBSITE a tABLE CONSISTS OF vERTICAL COLUMNS AND hORIZONTAL ROWS, EACH INDIVIDUAL SQUARE WITHIN A CELL IS CALLED A CELL. a nAVIGATION BUTTON IS A BUTTON THAT USERS CLICK TO LOCATE ADDITIONAL INFORMATION AND TO NAVIGATE TO OTHER WEBPAGES A HOVER BUTTON IS A NAVIGATION BUTTON THAT CHANGES APPEARANCE WHEN TOUCHED OR CLICKED BY A MOUSE POINTER INTERACTIVE BUTTON IS A BUTTON THAT LETS USERS KNOW A ACTION HAS TAKEN PLACE A RELATED GROUP OF HORIZONTALLY OR VERTICALLY ALIGNED LINKS IS CALLED A LINK BAR fOOTERS USUALLY CONTAIN COPYRIGHT INFORMATION, DATES, CONTACT INFO, AND TEXT LINKS tHAT WAS ALL YOU NEED TO KNOW ON PAGES 171-182! bY JAGGER THOM
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Home Blog Business Business Presentation: The Ultimate Guide to Making Powerful Presentations (+ Examples)
Business Presentation: The Ultimate Guide to Making Powerful Presentations (+ Examples)
A business presentation is a purpose-led summary of key information about your company’s plans, products, or practices, designed for either internal or external audiences. Project proposals, HR policy presentations, investors briefings are among the few common types of presentations.
Compelling business presentations are key to communicating important ideas, persuading others, and introducing new offerings to the world. Hence, why business presentation design is one of the most universal skills for any professional.
This guide teaches you how to design and deliver excellent business presentations. Plus, breaks down some best practices from business presentation examples by popular companies like Google, Pinterest, and Amazon among others!
3 General Types of Business Presentations
A business presentation can be given for a number of reasons. Respectively, they differ a lot in terms of content and purpose.
But overall, all types of business presentations can be classified as:
- Informative
- Persuasive
- Supporting
Informative Business Presentation
As the name suggests, the purpose of an informative presentation is to discern the knowledge you have — explain what you know. It’s the most common type of business presentation out there. So you have probably prepared such at least several times.
Examples of informative presentations:
- Team briefings presentation
- Annual stakeholder report
- Quarterly business reviews
- Business portfolio presentation
- Business plan presentation
- Project presentation
Helpful templates from SlideModel:
- Business plan PowerPoint template
- Business review PowerPoint template
- Project proposal PowerPoint template
- Corporate annual report template
Persuasive Business Presentation
The goal of this type of presentation is to persuade your audience of your point of view — convince them of what you believe is right. Developing business presentations of this caliber requires a bit more copywriting mastery, as well as expertise in public speaking . Unlike an informative business presentation, your goal here is to sway the audience’s opinions and prompt them towards the desired action.
Examples of persuasive presentations:
- Pitch deck/investor presentations
- Sales presentation
- Business case presentation
- Free business proposal presentation
- Business proposal PowerPoint template
- Pitch deck PowerPoint template
- Account Plan PowerPoint template
Supporting Business Presentation
This category of business PowerPoint presentations is meant to facilitate decision-making — explain how we can get something done. The underlying purpose here is to communicate the general “action plan”. Then break down the necessary next steps for bringing it to life.
Examples of supporting presentations:
- Roadmap presentation
- Project vision presentation
- After Action Review presentation
- Standard operating procedure (SOP) PowerPoint template
- Strategy map PowerPoint template
- After action review (ARR) PowerPoint template
What Should Be Included in a Business Presentation?
Overall, the content of your business presentation will differ depending on its purpose and type. However, at the very minimum, all business presentations should include:
- Introductory slide
- Agenda/purpose slide
- Main information or Content slides
- Key Takeaways slides
- Call-to-action/next steps slides
We further distill business presentation design and writing best practices in the next section (plus, provide several actionable business PowerPoint presentation examples!).
How to Make a Business Presentation: Actionable Tips
A business presentation consists of two parts — a slide deck and a verbal speech. In this section, we provide tips and strategies for nailing your deck design.
1. Get Your Presentation Opening Right
The first slides of your presentation make or break your success. Why? By failing to frame the narrative and set the scene for the audience from the very beginning, you will struggle to keep their interest throughout the presentation.
You have several ways of how to start a business presentation:
- Use a general informative opening — a summative slide, sharing the agenda and main points of the discussion.
- Go for a story opening — a more creative, personal opening, aimed at pulling the audience into your story.
- Try a dramatic opening — a less apparent and attention-grabbing opening technique, meant to pique the audience’s interest.
Standard Informative Opening
Most business presentation examples you see start with a general, informative slide such as an Agenda, Problem Statement, or Company Introduction. That’s the “classic” approach.
To manage the audience’s expectations and prepare them for what’s coming next, you can open your presentation with one or two slides stating:
- The topic of your presentation — a one-sentence overview is enough.
- Persuasive hook, suggesting what’s in it for the audience and why they should pay attention.
- Your authority — the best technique to establish your credibility in a business presentation is to share your qualifications and experience upfront to highlight why you are worth listening to.
Opening best suited for: Formal business presentations such as annual reports and supporting presentations to your team/business stakeholders.
Story Opening
Did you ever notice that most TED talks start with a quick personal story? The benefit of this presenting technique is that it enables speakers to establish quick rapport and hold the listener’s attention.
Here’s how Nancy Duarte, author of “Slide:ology: The Art and Science of Creating Great Presentations” book and TED presenter, recommends opening a presentation:
You know, here’s the status quo, here’s what’s going on. And then you need to compare that to what could be. You need to make that gap as big as possible, because there is this commonplace of the status quo, and you need to contrast that with the loftiness of your idea.
Storytelling , like no other tool, helps transpose the audience into the right mindset and get concentrated on the subject you are about to discuss. A story also elicits emotions, which can be a powerful ally when giving persuasive presentations. In the article how to start a presentation , we explore this in more detail.
Opening best suited for: Personal and business pitches, sales presentations, other types of persuasive presentations.
Dramatic Opening
Another common technique is opening your presentation with a major statement, sometimes of controversial nature. This can be a shocking statistic, complex rhetoric question, or even a provocative, contrarian statement, challenging the audience’s beliefs.
Using a dramatic opening helps secure the people’s attention and capture their interest. You can then use storytelling to further drill down your main ideas.
If you are an experienced public speaker, you can also strengthen your speech with some unexpected actions. That’s what Bill Gates does when giving presentations. In a now-iconic 2009 TED talk about malaria, mid-presentation Gates suddenly reveals that he actually brought a bunch of mosquitoes with him. He cracks open a jar with non-malaria-infected critters to the audience’s surprise. His dramatic actions, paired with a passionate speech made a mighty impression.
Opening best suited for: Marketing presentations, customer demos, training presentations, public speeches.
Further reading: How to start a presentation: tips and examples.
2. Get Your PowerPoint Design Right
Surely, using professional business PowerPoint templates already helps immensely with presentation deck design since you don’t need to fuss over slide layout, font selection, or iconography.
Even so, you’ll still need to customize your template(s) to make them on brand and better suited to the presentation you’re about to deliver. Below are our best presentation design tips to give your deck an extra oomph.
Use Images, Instead of Bullet Points
If you have ever watched Steve Jobs’s presentations, you may have noticed that he never used bullet-point lists. Weird right? Because using bullet points is the most universal advice in presentation design.
But there’s a valid scientific reason why Jobs favored images over bullet-point texts. Researchers found that information delivered in visuals is better retained than words alone. This is called the “ pictorial superiority effect ”. As John Medina, a molecular biologist, further explains :
“Hear a piece of information, and three days later you’ll remember 10% of it. Add a picture and you’ll remember 65%.”
So if your goal is to improve the memorability of your presentation, always replace texts with images and visualizations when it makes sense.
Fewer Slides is Better
No matter the value, a long PowerPoint presentation becomes tiring at some point. People lose focus and stop retaining the information. Thus, always take some extra time to trim the fluff and consolidate some repetitive ideas within your presentation.
For instance, at McKinsey new management consultants are trained to cut down the number of slides in client presentations. In fact, one senior partner insists on replacing every 20 slides with only two slides . Doing so prompts you to focus on the gist — the main business presentation ideas you need to communicate and drop filler statements.
Here are several quick tips to shorten your slides:
- Use a three-arc structure featuring a clear beginning (setup), main narrative (confrontation), ending (resolution). Drop the ideas that don’t fit into either of these.
- Write as you tweet. Create short, on-point text blurbs of under 156 symbols, similar to what you’d share on Twitter.
- Contextualize your numbers. Present any relevant statistics in a context, relevant to the listeners. Turn longer stats into data visualizations for easier cognition.
Consistency is Key
In a solid business presentation, each slide feels like part of the connecting story. To achieve such consistency apply the same visual style and retain the same underlying message throughout your entire presentation.
Use the same typography, color scheme, and visual styles across the deck. But when you need to accentuate a transition to a new topic (e.g. move from a setup to articulating the main ideas), add some new visual element to signify the slight change in the narrative.
Further reading: 23 PowerPoint Presentation Tips for Creating Engaging and Interactive Presentations
3. Make Your Closure Memorable
We best remember the information shared last. So make those business presentation takeaways stick in the audience’s memory. We have three strategies for that.
Use the Rule of Three
The Rule of Three is a literary concept, suggesting that we best remember and like ideas and concepts when they are presented in threes.
Many famous authors and speakers use this technique:
- “Duty – Honor – Country. Those three hallowed words reverently dictate what you ought to be, what you can be, and what you will be” . Gen. Douglas MacArthur.
- “Life, Liberty, and the Pursuit of Happiness” are the unalienable rights of all humans that governments are meant to protect.” Thomas Jefferson
The Rule of Three works because three is the maximum number of items most people can remember on their first attempt. Likewise, such pairings create a short, familiar structure that is easy to remember for our brains.
Try the Title Close Technique
Another popular presentation closing technique is “Title Close” — going back to the beginning of your narrative and reiterating your main idea (title) in a form of a takeaway. Doing so helps the audience better retain your core message since it’s repeated at least two times. Plus, it brings a sense of closure — a feel-good state our brains love. Also, a brief one-line closure is more memorable than a lengthy summary and thus better retained.
Ask a Question
If you want to keep the conversation going once you are done presenting, you can conclude your presentation with a general question you’d like the audience to answer.
Alternatively, you can also encourage the members to pose questions to you. The latter is better suited for informational presentations where you’d like to further discuss some of the matters and secure immediate feedback.
12 Business Presentation Examples and What Makes Them Great
Now that we equipped you with the general knowledge on how to make a presentation for business, let’s take a look at how other presenters are coping with this job and what lessons you can take away from them.
1. N26 Digital Bank Pitch Deck
This is a fine business pitch presentation example, hitting all the best practices. The deck opens with a big shocking statement that most Millennials would rather go to the dentist than step into a bank branch.
Then it proceeds to discuss the company’s solution to the above — a fully digital bank with a paperless account opening process, done in 8 minutes. After communicating the main product features and value proposition, the deck further conceptualizes what traction the product got so far using data visualizations. The only thing it lacks is a solid call-to-action for closing slides as the current ending feels a bit abrupt.
2. WeWork Pitch Deck
For a Series D round, WeWork went with a more formal business presentation. It starts with laying down the general company information and then transitions to explaining their business model, current market conditions, and the company’s position on the market.
The good thing about this deck is that they quantify their business growth prospects and value proposition. The likely gains for investors are shown in concrete numbers. However, those charts go one after another in a row, so it gets a bit challenging to retain all data points.
The last part of their presentation is focused on a new offering, “We Live”. It explains why the team seeks funds to bring it to life. Likewise, they back their reasoning with market size statistics, sample projects, and a five-year revenue forecast.
3. Redfin Investor Presentation
If you are looking for a “text-light” business presentation example, Redfin’s investor deck is up to your alley. This simple deck expertly uses iconography, charts, and graphs to break down the company’s business model, value proposition, market share, and competitive advantages over similar startups. For number-oriented investors, this is a great deck design to use.
4. Google Ready Together Presentation
This isn’t quite the standard business presentation example per se. But rather an innovative way to create engaging, interactive presentations of customer case studies .
The short deck features a short video clip from a Google client, 7-11, explaining how they used the company’s marketing technology to digitally transform their operations and introduce a greater degree of marketing automation . The narrated video parts are interrupted by slides featuring catchy stats, contextualizing issues other businesses are facing. Then transitions to explaining through the words of 7-11 CMO, how Google’s technology is helping them overcome the stated shortcomings.
5. Salesforce Business Presentation Example
This is a great example of an informational presentation, made by the Salesforce team to share their research on customer experience (CX) with prospects and existing customers.
The slide deck errs on the lengthier side with 58 slides total. But bigger topics are broken down and reinforced through bite-sized statistics and quotes from the company leadership. They are also packaging the main tips into memorable formulas, itemized lists, and tables. Overall, this deck is a great example of how you can build a compelling narrative using different statistics.
6. Mastercard Business Presentation
This slide deck from Mastercard instantly captures the audience’s attention with unusual background images and major data points on the growth of populations, POS systems, and payment methods used in the upcoming decade.
Perhaps to offset the complexity of the subject, Mastercard chose to sprinkle in some humor in presentation texts and used comic-style visuals to supplement that. However, all their animations are made in a similar style, creating a good sense of continuity in design. They are also using colors to signify the transition from one part of the presentation to another.
In the second part, the slide deck focuses on distilling the core message of what businesses need to do to remain competitive in the new payments landscape. The team presents what they have been working on to expand the payment ecosystem. Then concludes with a “title close” styled call-to-action, mirroring the presentation title.
7. McKinsey Diversity & Inclusion Presentation
This fresh business slide deck from McKinsey is a great reference point for making persuasive business presentations on complex topics such as D&I. First, it recaps the main definitions of the discussed concepts — diversity, equity, and inclusion — to ensure alignment with the audience members.
Next, the business presentation deck focuses on the severity and importance of the issue for businesses, represented through a series of graphs and charts. After articulating the “why”, the narrative switches to “how” — how leaders can benefit from investment in D&I. The main points are further backed with data and illustrated via examples.
8. Accenture Presentation for the Energy Sector
Similar to McKinsey, Accenture keeps its slide deck on a short. Yet the team packs a punch within each slide through using a mix of fonts, graphical elements, and color for highlighting the core information. The presentation copy is on a longer side, prompting the audience to dwell on reading the slides. But perhaps this was meant by design as the presentation was also distributed online — via the company blog and social media.
The last several slides of the presentation deck focus on articulating the value Accenture can deliver for their clients in the Energy sector. They expertly break down their main value proposition and key service lines, plus quantify the benefits.
9. Amazon Web Services (AWS) Technical Presentation
Giving an engaging technical presentation isn’t an easy task. You have to balance the number of details you reveal on your slides to prevent overwhelm, while also making sure that you don’t leave out any crucial deets. This technical presentation from AWS does great in both departments.
First, you get entertained with a quick overview of Amazon’s progress in machine learning (ML) forecasting capabilities over the last decade. Then introduced to the main tech offering. The deck further explains what you need to get started with Amazon Forecast — e.g. dataset requirements, supported forecasting scenarios, available forecasting models, etc.
The second half of the presentation provides a quick training snippet on configuring Amazon SageMaker to start your first project. The step-by-step instructions are coherent and well-organized, making the reader excited to test-drive the product.
10. Snapchat Company Presentation
Snapchat’s business model presentation is on a funkier, more casual side, reflective of the company’s overall brand and positioning. After briefly recapping what they do, the slide deck switches to discussing the company’s financials and revenue streams.
This business slide deck by Snap Inc. itself is rather simplistic and lacks fancy design elements. But it has a strong unified theme of showing the audience Snapchat’s position on the market and projected vector of business development.
11. Visa Business Acquisition Presentation
If you are working on a business plan or M&A presentation for stakeholders of your own, this example from Visa will be helpful. The presentation deck expertly breaks down the company’s rationale for purchasing Plaid and subsequent plans for integrating the startup into their business ecosystem.
The business deck recaps why the Plaid acquisition is a solid strategic decision by highlighting the total addressable market they could dive into post-deal. Then it details Plaid’s competitive strengths. The slide deck then sums up all the monetary and indirect gains Visa could reap as an acquirer.
12. Pinterest Earnings Report Presentation
Annual reports and especially earnings presentations might not be the most exciting types of documents to work on, but they have immense strategic value. Hence, there’s little room for ambiguities or mistakes.
In twelve slides, this business presentation from Pinterest clearly communicates the big picture of the company’s finance in 2021. All the key numbers are represented as featured quotes in the sidebar with diagrams further showcasing the earning and spending dynamics. Overall, the data is easy to interpret even for non-finance folks.
To Conclude
With these business presentation design tips, presentation templates , and examples, you can go from overwhelmed to confident about your next presentation design in a matter of hours. Focus on creating a rough draft first using a template. Then work on nailing your opening slide sequence and shortening the texts in the main part of your presentation when needed. Make sure that each slide serves a clear purpose and communicates important details. To make your business presentation deck more concise, remove anything that does not pertain to the topic.
Finally, once you are done, share your business presentation with other team members to get their feedback and reiterate the final design.
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Business Presentations, Corporate Presentations, Design, Design Inspiration, Examples, Executive Reports, Inspiration, Presentation Ideas Filed under Business
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Removal of the fear of the blank page. understanding the different types of ... architectural aluminium door and window systems. manual and auto door systems ... – powerpoint ppt presentation.
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- Easy subscribe/unsubscribe option
- Crafted specifically for web not print
- Keyword heavy (3-8 times per 100 words)
- Internal linking within content of all pages
- Content is King!
- Dont compromise your message
- Short, sharp paragraphs
- Find a reason for writing the hook focus the content around the hook
- Never go over one page!
- Make the offer stand out
- Retain your brand integrity
- Win/Win for you and your client
- Generates PR in industry and local media
- Growing collateral for handouts
- Changing content for website
- Increases credibility and confidence in you
- Improves relations with clients
- Define your audience
- Plan your message
- Plan your key phrases
- Decide on your call to action
- Let it flow!
- Proof read by 3rd party if possible
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33 slides Writing skills in business organization Muhammad Asad 12.7k views • 27 slides Lesikar report writing basics Rana Usman Sattar 3.5k views • 56 slides Writing reports and proposals Emeka Nwachinemere 15.1k views • 4 slides Formal reports Tayyaba Manzoor 4.2k views • 45 slides Inter office memorandum and informal (short) report
PPT - Business Writing PowerPoint Presentation, free download - ID:1682694 Create Presentation Download Presentation Download 1 / 21 Business Writing 252 Views Download Presentation Business Writing. Center for Professional Communication. Objective:. By the end of our time today you should be able to…
1 Business Writing Skills Somewhere Between Stuffed-Shirt and T-Shirt 2 Does This Look Familiar? Grammar Reports EMAIL Commas Letters Memos CONTENT Punctuation Style 3 Why Are Writing Skills So Important? It is the most common form of communication in the workplace. Your overall job performance may be evaluated on
EFFECTIVE BUSINESS WRITING Three steps of effective business writingPrewriting - preparation, planning, background research Writing - organizing and outlining material, writing the first draft Revising - reworking and editing the draft, final typing and printing, proofreading
112 slides Ssw presents introduction to business writing skills module Soft Skills World 4.4k views • 66 slides Business writing skills NandhaKumar Lakshaina 276 views • 29 slides Business Writing Level 1 Ronald Macklin 721 views • 72 slides Business Writing Nia Noelle 4.9k views • 32 slides Effective Business Writing Skills
Presentation Transcript. Basic Business Writing A Student Support Services Workshop Troy University (Main Campus) Objectives • To teach students that business letters are not the only type of business writings they may have to create. • To teach students that business writing is technical writing required in the workplace.
Business Writing. High standards in business correspondence imply high standards in business • Business letters need: • Type of paper: professional-looking letterhead and good quality paper • Essential parts: all the eight essential parts • Layout: standard layout like fully-blocked layout • Language: concise /easy to understand; professional, factual and not emotional
406 Views Download Presentation. An Overview. Business Writing. 1) Objectivity is key Writing that presents merely the facts without passing judgment and without conveying personal feelings or preferences is OBJECTIVE. Objective writing does not strive to be creative or flowery: adjectives and imagery are kept to a minimum.
Three Step Approach to Effective Business Writing 1. Determine objective and get ideas on Paper • Brainstorming/mind mapping • Writing "Zero Draft" 2. Organize effectively • "Bottom-lining" • Logically support bottom-line 3. Edit ruthlessly • Editing for Style • Editing for Tone • Editing for Grammar Getting Started
Effective Business Writing Skills. Sep. 09, 2013. • 5 likes • 3,206 views. Download Now. Download to read offline. Business Education Technology. Our business writing skills presentation gives some simple but powerful tips on making your writing interesting and impactful. Effective business writing skills can enhance your productivity ...
Your business PowerPoint Presentation should follow a particular format. It should be under strict guidelines of courtesy, clarity, and conciseness. Always keeping in mind what your audience seeks to learn helps you maintain the course. Your tone, vocabulary, and style should also be in line with your audience.
Business writing slides 1 of 99 Business writing slides Aug. 15, 2018 • 4 likes • 4,393 views Download Now Download to read offline Education WRITING President Career Development Academy Follow Advertisement Advertisement Recommended Business writing power point presentation Lise Coats 5k views • 31 slides Email Etiquette RIU6 102.2k views •
Business presentation templates Business presentation templates Give your presentations polish with these business-appropriate templates Business digital blue tunnel presentation (widescreen) PowerPoint Business technology circuit board design presentation (widescreen) PowerPoint Triple circuit lines presentation (widescreen) PowerPoint
One of the typical academic assignments is a PowerPoint presentation. This task definitely differs from other papers that should be written. It's an interesting mix of writing and speechmaking. Besides, one should use visualizations that can be made with the help of a special application known as PowerPoint. A presentation is similar to speech.
Title: Business Writing 1 Business Writing. LECTURE/Chapter 2 Writing for Business ; In a world of spreadsheet people and paragraph people, be a person of short, clear paragraphs. Purposeful ; Audience Oriented ; Economical; 2 The Process. Identify your purpose ; Have a bottom line, and 90 of the time, put it 1st. Select a channel
Business Templates Advantage . Transcript: KBI Slides Advatage Business Templates Wide variety of business templates covering different business models and business project plans. Benefit 1 Unique & Elegant slides Benefit 2 Easy-to-manage Unlimited color themes Benefit 3 Project-related Analysis Benefit 4 Create stunning presentation and impress your team and stakeholders PowerPoint ...
A business presentation is a purpose-led summary of key information about your company's plans, products, or practices, designed for either internal or external audiences. Project proposals, HR policy presentations, investors briefings are among the few common types of presentations.
Business Letter Writing PowerPoint Presentation by Learning on the Edge 4.8 (12) $4.00 Zip Have fun using this engaging presentation to teach your student how to write a formal letter. This presentation includes the format, an assignment, and other visuals. I have also included links to other resources for assessment.
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About This Presentation Title: Effective Business Writing Skills Description: Removal of the fear of the blank page. Understanding the different types of ... Architectural Aluminium door and window systems. Manual and auto door systems ... - PowerPoint PPT presentation Number of Views: 3350 Avg rating:3.0/5.0 Slides: 24 Provided by: sou103