business writing powerpoint presentations

What Is Effective Business Writing?

What Is Effective Business Writing?. Sense of Audience : Anticipates reader’s needs Right Tone : Is even-tempered Informative Content : Has substance – says something Movement : Goes somewhere and has a sense of order


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What Is Effective Business Writing? • Sense of Audience: Anticipates reader’s needs • Right Tone: Is even-tempered • Informative Content: Has substance – says something • Movement: Goes somewhere and has a sense of order • Helpful Format: Looks good on the page, is easy to read, scan, and retrieve information from

Effective Business Writing(Continued) • Detail: Uses concrete, selective, precise words • Voice: Sounds like one human beingtalking toanother • Originality: Says something new or something old in a fresh way • Rhythm: Sounds effortless, natural • Goods Mechanics: Observes conventions of spelling, punctuation, and usage; uses enlightened control by knowingly and occasionally bending the rules Book: p. 8-11

Three Step Approach to Effective Business Writing 1. Determine objective and get ideas on Paper • Brainstorming/mind mapping • Writing “Zero Draft” 2. Organize effectively • “Bottom-lining” • Logically support bottom-line 3. Edit ruthlessly • Editing for Style • Editing for Tone • Editing for Grammar

Getting Started

Step 1: Getting Your Thoughts on Paper • Don’t worry about it, just get it on paper • Good writing is rewriting

Determine Your Objective • What is your purpose? • Who will read it? • What do you want to say?

Getting Your Thoughts on Paper • Brainstorming • Mind mapping • Loose outline (be flexible)

Loose Outline • Main point • Key words in sequence following the main point. • Not too rigid. Allow for fresh ideas in the writing of the “Zero Draft”

“Zero Draft” • Deadline writing • Time limit • Bogus first sentence • “What I’m trying to say is that…” • I’m writing to persuade you to…” • *Let new ideas come out in the process • Don’t worry about order or brevity Book: p.221

Step 2: Organizing Your Message • “Bottom-lining” • Summarize your major point or points at the outset • “If you have something important to say–please–start at the end.”

Present most important information early, Then spend the rest of the time supporting It. Journalism’s Inverted Pyramid

Common “Bottom Lines” • Summarize: • The department agreed to allocate an additional $50,000 to the new project and to meet vendors who can support the 3Q due date. Here are the details of the meeting.

Move a reader to action: • My visit on June 28 to the San Diego market revealed back-order problems needing your immediate response.

Announce Policy: • To Accommodate those of you on flextime, the cafeteria will now be open from 6 A.M. to 3 P.M.

In Summary: • A bottom-line statement summarizes the main points of the message to get it out as clearly and quickly as possible • It may explain the action you advise taking • Or what action/response you hope the reader will take • Bottom-line statements never tell the purpose of the communication

Purpose Statements VS. Bottom-line • “The followingare comments heard from retailers and consumers, and my observations of industry and competitive performance.” • “The following is a summary of my recent market visit.”

Purpose Statements (Continued) • “This represents a response to your letter regarding the expansion of our promotion in Sacramento.” • “This report will recommend the action we should take against the competition.” • “John, this is a recap of the sales meeting on 4 April.”

Omit the first line for a more powerful opening statement • The enclosed data compare our status against the competition. Through the week of 28 June we have lost share in retail sales while our three major competitors have gained. A close look at the data will show our downward slide.

Enclosed please find attached Draft #3 of our Chug-a-lug™ National Relaunch Implementation Manual. We need your help to ensure that the information in the attached draft is one hundred percent accurate and up to date.

What I’m trying to say is that I’ve been working hard lately and I would like to take some time off.

To write a strong bottom-line, ask yourself: • “What is the most important point I need to make?” Book: p. 26-27, Book: p. 35

When not to “Bottom-line” • When writing a reader with a strong negative bias toward your recommendation or request Book: p.41

Review: Getting Started/Organizing • Step 1 • Determine your objective • Determine reader’s needs • Get thoughts on paper • Brainstorming/mind-mapping • “Zero Draft” • Step 2 • Organizing your message • Bottom-line statement instead of purpose statement • Journalism’s inverted pyramid • When not to bottom-line Book: p. 225-227

Step 3: Editing for Style, Tone, and Grammar

What is Business Style? • “Basically to be, or, not to be, that, undoubtedly, is actually the vital question one has to consider for certain.”

Sentence Clutter vs. Brevity Omit each and every single word for which you do not have a use. or Omit useless words.

10 Ways to Cut Sentence Clutter • Eliminate heavy sentence starters • Eliminate clutter from sentence midsections • Omit overloaded nouns • Get rid of lifeless verbs • Delete dull intensifiers • Eliminate prepositional fillers • Get rid of imprecise and ambiguous language • Get rid of pretentious language • Reduce redundancy • Cut out clichéd openings and closings

1. Eliminate Heavy Sentence Starters • Sentences that begin with “It ” • Much of the clutter hangs in front of the sentence in common phrases that begin with it • It should be noted thatmy budget for next year is a 22 percent decrease from… • It was found thatthe observed increase in sales was due to… *Helpful in first draft. Should be edited out later

More Examples • It is worthy of note… • It must be remembered that… • It has come to my attention that… • It is important to note… • It is imperative that…

Eliminate Heavy Sentence Starters • Sentences that begin with “there ” • Much of the clutter hangs in front of the sentence in common phrases that begin with there • There were eight divisions that underwent audit. • There are two options available for us to consider.

Eliminate Heavy Sentence Starters • Other sentence starters • Enclosed please find… • Please be advised that… • As you are aware… • Attached please find… *All possibly helpful in first draft. Should be edited out later • Book p. 86-92, exercises p. 91-92

2. Eliminate Wordy Sentence Midsections • “Who”, “which”, and “that” • When edited from sentence midsections many other lazy words go with them • Wordy: John Jameson is a manager who is held in high regard by the chairman of the board. • Revised: John Jameson is a manager highly regarded by the chairman of the board. *Helpful in first draft. Should be edited out later

More Examples with “Who” • Wordy: Karen Strong is the type of a woman who always arrives on time. • Revised: Karen Strong always arrives on time. • Wordy: Fred Jones, who is our choice for the position, arrives on Friday. • Revised: Fred Jones, our choice for the position, arrives on Friday.

Examples with “Which” • Wordy: Old Navy, which is a subsidiary of Gap Inc., handles its own marketing. • Revised: Old Navy, a Gap Inc. subsidiary, handles its own marketing. • Wordy: An e-mail, which is an electronic piece of business writing less formal than a business letter, serves to speed communication. • Revised: E-mail, less formal than a business letter, speeds communication.

Examples with “That” • Wordy: All I can say is that he admitted to being late three times last week. • Revised: He admitted to being late three times last week. • Wordy: ....agreed to write all advertising that will go into the program. • Revised: ....agreed to write all program advertising. Book p. 94-96, exercise p.96

3. Omit Overloaded Nouns • Avoid using nouns as adjectives and piling them up in front of one another • Her job involves fault analysis systems troubleshooting manual preparation. vs. • Her job involves preparing manuals to help troubleshoot fault-analysis systems.

Stan is an integrated third-generation software engineer. vs. • Stan, develops integrated third-generation software.

More Examples • Global Positioning Interface Module Communications Processor Hardware Design Specification vs. • Global Positioning Interface Module: The Hardware Design Specification for the Communications Processor Book: Systematic Buzz-Phrase Projector p.98

4. Get Rid of Lifeless Verbs • Reduce lifeless verbs which add wordiness • Be • Make • Have • Go • Get • Come • Wordy: According to a recent poll it was revealed... vs. • Improved: a recent poll revealed...

More Examples • Wordy: The manager will make a decision next week. • Improved: The manager will decide next week. • Wordy: I have a suspicion that the VP will resign. • Improved : I suspect that the VP will resign. • Wordy: The product manager will go to meet the marketing consultant next Tuesday. • Improved : The product manager will meet the marketing consultant next Tuesday.

More Examples • Wordy: The Sales Rep of the Year will get to have a meeting with the CEO. • Improved: The sales Rep of the Year will have a meeting with the CEO. • Wordy: The division manager came to the conclusion the incentive would work. • Improved : The division manager concluded the incentive would work. Book: p.101

5. Delete Dull Intensifiers • Dull intensifiers may weaken rather than intensify business writing • These words basically add very little to really distinguish your writing from other rather poor examples. If you cannot utterly reject these words before they hit paper, strike them out as you revise. Instead of somewhat intensifying your meaning, these words sort of bloat your sentences, probably diluting the essence of the word that follows each intensifier.

Very More Rather Really Utterly Somewhat Mostly Totally Extremely Slightly Basically Probably Sort of/kind of Quite Dull Intensifiers Basically, taxes are figured in the same manner. The manager was really concerned when John was so extremely late this morning.

Dull Intensifiers (continued) • Often intensifiers are used as a substitute for using the “right word”. • Try removing the intensifier to see if the word can stand on its own. If not turn to a thesaurus. • Very hard = Strenuous, difficult • Very loud = Thunderous, deafening, emphatic Book: p.109

6. Eliminate Prepositional Fillers • Look for prepositions and the phrases they’re attached to and eliminate them if possible • Prepositions: with, on, under, over, by, in, at, near, etc. • …a copy of your check in the amount of $338.00. vs. • …a copy of your check for $338.00

Too Many Words …on an annual basis in the course of for the purpose of in many cases Improved annually while to often Eliminate Prepositional Fillers (Continued) Book: p.110

Imprecise We have your recent letter. Please send us a supply of pamphlets for distribution. You can count on our quick turn around. The sampling was a huge success. Specific We have your May 2 letter. Please send us 500 pamphletsto distribute. You can count on our 24-hour turnaround. The sampling served more than 3,000 people. 7. Eliminate Imprecise and Ambiguous Language Strive to be precise. Your writing will reflect confidence and knowledge. Book p.112-116

Jargon Viable alternatives Commensurate Facilitate Scenario Optimize Plain Language Alternatives, possibilities Equal to Help Possibility Enhance, improve 8. Banish Pretentious Language Avoid the temptation to pad your writing with language of jargon, foreign phrases, Multi-syllabic words, legalese, and vogue words.

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10 Business Writing Skills for a PowerPoint Presentation

You’d probably think that in this fast-paced tech-savvy society, the need for teaching effective business writing skills for PowerPoint presentations is useless, but you couldn’t be more wrong. With information flowing at such tremendous rates, the need for power and value-packed writing is at an all-time high. Business and presentation writing is a very vital skill in your career .

PowerPoint Presentation thumbnail

In this article, we’re going to discuss the business writing skills for a PowerPoint presentation to help you come up with an engaging, interactive, practical, and actionable presentation.

Know Your Audience

Our writing is often poor because we present it to the wrong audience. We craft convoluted slides, format the content poorly, and overall, the material isn’t reader-friendly. Your business PowerPoint Presentation should follow a particular format. It should be under strict guidelines of courtesy, clarity, and conciseness. Always keeping in mind what your audience seeks to learn helps you maintain the course.

Your tone, vocabulary, and style should also be in line with your audience. It’s not just about being politically correct and appropriate, but it’s about flexibility, content effectiveness, and the ability to connect beyond words with your audience.

Content and Style

Create a reader-friendly presentation in the active voice. Steer away from the overuse of adjectives and be direct and understandable. Steer away from buzzwords and clichés. On detecting a cliché, replace it with a fresher metaphor that sends the message home. Breakaway from the herd but don’t work too hard to appear intelligent. Your presentation also needs to be succinct. You can achieve this by focusing on facts, sticking to the subject, using clear, short sentences, and avoiding ambiguity. To avoid ambiguity, ensure you separate your opinion from facts. This will make your copy ambiguity free.

Clear Formatting

To maximize the efficiency of your copy, you need to format it correctly. Utilize the use of bullet points, headers, numbering, different colors, and other formatting features such as bold and italics. Clear formatting makes it easy to scheme through your text. However, don’t overdo it. Too many screaming visual elements might distract your audience from the message. Be subtle and engaging with your formatting. Whenever possible, substitute the text with presentations, charts or graphics.

Attitude and Perspective

Rarely do we emphasize attitude in business writing but it’s a critical aspect. People not only read what is in your presentation, but they also scheme through what it implies by not saying it. The word choice, expressions, viewpoints, and sentence structure reveal your attitude and perspective. Consider adopting your audience’s perspective; the “you” perspective. By choosing this perspective, you are likely to attract more attention from your audience. The audience is more attentive and keen to help when it realizes that it’s the focal point. More often than not, the recipient is motivated to act towards your direction making you appear more trustworthy and promoting a feel-good atmosphere.

Make It Simple

People skim through a document for vital information before deciding to read the entire thing. To make it simple for your audience,

In short, write the way you speak.

Avoid the Use of Abbreviations

In a PowerPoint presentation, you are probably writing to impress clients. You, therefore, can’t use shorthand messages such as ‘&,’ ‘e.g.,’ ‘etc.’ Use the full words. This makes your presentation more professional.

Ditch the Jargon

In every field of study, there are technical terms that are very useful if everyone understands the lingo. However, if you are writing for people not in your field, you need to ditch the jargon . It will make communication difficult and only end up creating confusion.

Think like a Journalist

When intimately engrossed in a topic, it’s easy to turn a blind eye to the obvious. Do thorough research before putting anything on your slides. For instance, it’s shocking how many restaurants and hotels neglect their address on the website. To avoid this, show your document to someone outside your department to counter-check your work. To make your work easier, you can solicit professional writing services from websites such as and You don’t need to whip out your credit card and break your bank for a presentation. They will help you where you can’t.

Active Voice

The active voice is often ignored but writing in this tone makes it easier to communicate with the audience. It’s a quick way to brighten your writing. Active sentences are shorter and solicit more trust from the readers. Everyone in the audience wants to know who is doing what.


Revise your work ruthlessly. Your first draft is not your final copy. Check and counter-check over and over again. This is important for you to come up with respectable work. Proofreading is the crowning work of a professional piece. It keeps the flow and readability intact saving you from embarrassing errors.

You can also run your work through an online grammar checker such as Grammarly. Beware of the commonly misspelled words so that you can avoid them.

It might appear like a lot of work, but these tips will effectively polish up all your business writing skills in PowerPoint. Your communication with your audience will be more comfortable. The points will be concise, and thus your audience can easily consider your ideas.

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Business presentation templates

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Business writing skills: how to compose a strong PowerPoint presentation?

One of the typical academic assignments is a PowerPoint presentation. This task definitely differs from other papers that should be written. It’s an interesting mix of writing and speechmaking. Besides, one should use visualizations that can be made with the help of a special application known as PowerPoint.

A presentation is similar to speech. When you compose a speech, you should fulfill the same steps – research a topic, write the text, prepare to present and defend it, and use a visual tool. Such a task makes a bigger emphasis on the creative thinking of students. It’s a good sign if you are a creative personality. Even if you lack some original spark, we can help you. Read this guide borrowed from academic writers at a custom  PowerPoint presentation writing service  and you will learn how to create a strong project. It is focused on the business industry.

Develop a Strong Thesis

You will win a lot of grades and the attention of your listeners if you compose a strong thesis statement. It’s the central idea of your project and you should take it seriously. It is dependent on the topic and the data you have selected. A thesis statement ought to clearly state the main idea of the presentation and explain why it’s so important and helpful. Commonly, it’s a single sentence. However, some institutions and professors allow composing two sentences.

A good thesis statement has to be:

Make sure your thesis statement possesses all these qualities. For example, you may craft the following thesis “ To launch the business successfully , an entrepreneur should be armed with two important tools – a good plan and effective strategy.” It informs the readers that you’ll dwell on the importance of a properly composed plan and strategy for a successful business campaign.

Highlight the Most Important Points

You should identify the most relevant keys that will become the guidelines of your project. The best and easiest way to do that is to create a list. Jot down all the main ideas related to your thesis. Write all the concepts that occur to the mind. Afterward, you will refine the list and will leave only the most relevant and effective ideas. Moreover, use them in your outline.

Outline Your Presentation

A good plan helps to organize things effectively. You will never stumble when you forget something because you’ll have your plan before the eyes. Add the main stages of your story and perhaps, some supplementary appendix.

For example, the introduction provides some general data about the discussed theme.

You may make this part of an outline in the following way:

When you show your slides, draw a mind-map for your listeners. Divide a separate window to provide them with the main ideas of your project. Show them a plan, as well as provide some explanations to a separate issue you currently discuss. When you go to another subject, use a mind-map for that issue too, etc.

Make an Impressive Intro

It’s utterly important to start strong. Your introductory part consists of two major elements – a brief presentation of the project and its main argument (a thesis statement). Your aim number one is to win the attraction of your readers. They are supposed to be interested in your project. There are various ways to do that. Thus, you may begin with a rhetoric question or a provoking statement. Another good method is to quote a famous person that has some relation to the discussed issue.

Your introductory section is short and is commonly about 5 sentences long. You should try to make it catchy and informative. Provide some hints on the way you are going to lead the discussion. In the end, implement your thesis.

Make a Convincing Ending

The conclusion is as important as the introduction. It is also brief and you ought to make it clear and informative. All the curtains are gone and there remains only the naked truth. You’ve come to the end of your research with certain outcomes. Summarize your research and interpret its outcomes. Remind your listeners why your concept was so vital and why your main argument is correct.

Express your own opinion concerning the outcomes you’ve received. Did you get what you expected in the beginning? Was it something quite unexpected? Give a fair evaluation.

Create the Intrigue

You should try to take your audience by surprise. Create a compelling hook and an uncommon angle. You should keep the balance in every part. It’s not enough to hook your reader’s attention in the beginning. Control the tension and kindle the interest throughout the entire text.

Use the following methods:

Try to shock your audience if possible. Make your story vivid and keep the intrigue until the last moment. Afterward, come up with an effective solution or a piece of advice.

Play with Visualization

Give heed to the graphical organization of your presentation. Don’t forget that you use a multifunctional tool – PowerPoint. Play with colors, use various fonts, and relevant graphics. Take care of the template design and make it vivid. Obligatorily add images, bullet lists, and something of the kind.

Make your slides readable and give them some time to see what is pictured on them. Keep the story consistent and simple. Don’t overdo too complex templates.

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Business Writing Powerpoint Templates

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Business Templates Advantage

Transcript: KBI Slides Advatage Business Templates Wide variety of business templates covering different business models and business project plans. Benefit 1 Unique & Elegant slides Benefit 2 Easy-to-manage Unlimited color themes Benefit 3 Project-related Analysis Benefit 4 Create stunning presentation and impress your team and stakeholders PowerPoint Presentations Professionally-Designed Presentation Benefit 1 Wide Selection of Layout Options Benefit 2 Go from data into insights in a minutes Benefit 3 Explore extensive selections of shapes and icons professionally designed to express your ideas and illustrate your deliverable Shapes & Icons Vector-Based Shapes Benefit 1 Resizable without losing its quality Benefit 2 Discover our maps of continents, regions, countries and world maps that come with a collection of pins, countries' flags and some more useful illustrations Maps Designed for different business cases Benefit 1 Visualize your data and information Benefit 2

business writing powerpoint presentations

Business powerpoint

Transcript: AppleBuck Acres the purpose- the purpose of my business is to bring safe and quality apples to the public I have noticed that there are not enough organic fruits in regular super markets such as walmart or target I feel that is unexceptable and plan to remedy this situation. The Location- AppleBuck acres is located in Ozark Missouri prices/products- red delicious:$1.00 a pound granny smith:$1.00 per pound yellow delicious:$1.00 per pound apple pie:$20.00 apple fritters:$1.50 each Only limited number of baked products will be made a day first come first serve earnings- earnings will very from harvest to harvest depending on apples grown Blueprint/Layout- How do you like them apples? Avertisement -

business writing powerpoint presentations

Business Powerpoint

Transcript: By: Mikayla Robinson "Kay's Kakes" is a boisterous bakery full of life and color. We enjoy satisfying everyone’s sweet tooth with a variety of treats. Product Market _____________________ We are seeking $50 thousand dollars to start the production of our grocery store line by using half of the profit to pay commission to grocery stores that agree to start selling our products in stores. Then the last $25 thousand to heighten our production values to have extra product to ship out. We expect to provide an exit within 2 years by a dividend of excess profits. “Kay’s Kakes” makes a variety of sweets from full sized birthday cakes to mini rainbow macaroons. The company produces the following products: • Cakes • Cookies • Cupcakes • Pies • Bread • Pastries Presently, our “Rainbow Cheesecake” is in the maturity stage. It competes primarily on its appealing color scheme and its unique taste. Our future plans include developing a cheesecake for the freezer section for customers to purchase from their local stores and enjoy at home any time within the next year. Management We have competitive advantage because of our low cost producer status. 50lb bags of flour only cost about 45 dollars, which can make about 3 dozen cakes or 6 dozen pastries. Customers Product Pricing The greatest risks associated with our business today are fluctuating food prices and slow days of business. We feel like we can overcome these risks because of our outstanding training in our customer service skills. Our biggest recognized opportunities include serving our various customers including our celebrity guest. _____________________________________ "Kay's Kakes" identifies our business market as a manufacturer. Our market is growing: Our total market size was approximately $250 thousand over the last 4 months and is expected to grow by 20% in the next 5 years. Competitors Business Risks _____________________ The vision of "Kay's Kakes" is to be the #1 selling bakery in all the east coast. After that we plan on expanding some properties to the mid west and the west coast so everyone in the US can enjoy our treats. Kay's Kakes Overall Goal The management team is led by Chief Executive Officer Mikayla Robinson who founded “Kay’s Kakes” in the year 2015. She previously worked in Starbucks and in her Church’s One Family Café. ________________________________ _________________________________________ We appeal to everyone who wants to liven up a party, show their appreciation, or just craves a good cupcake. With our signature style of colorful flare we draw in people of every age. Find more information about us on our web page at file:///media/removable/TRAILMIXTAP/Mikayla's%20Stuff/Headings_Mikayla%20Robinson/Business%20Webpage/Homepage.html ___________________________ Mission Statement Capital Requirements We compete directly with Carlo’s Bakery in New Jersey and Georgetown Cupcake in our Nation’s Capital and alternatives to our product include smoothies, frozen yogurt and fruit popsicles to satisfy a customer’s sweet tooth while remaining healthy.

business writing powerpoint presentations

Transcript: Templates A house style is a set of rules. These rules format a document. Examples - Font style and size Text should be right, left or justified. How text should be presented. What is a house style? Templates is a tool for ensuring that all documents or pages have a standard layout, look and feel. Changes made to the templates automatically update any pages or documents which are based on the templates. how does a template be used to create a constant housestyle By Vj + David Templates make consistant house style. Templates provide a document with a standard pre-set layout or format

business writing powerpoint presentations

PowerPoint Game Templates

Transcript: Example of a Jeopardy Template By: Laken Feeser and Rachel Chapman When creating without a template... Example of a Deal or No Deal Template PowerPoint Game Templates There are free templates for games such as jeopardy, wheel of fortune, and cash cab that can be downloaded online. However, some templates may cost more money depending on the complexity of the game. Classroom Games that Make Test Review and Memorization Fun! (n.d.). Retrieved February 17, 2017, from Fisher, S. (n.d.). Customize a PowerPoint Game for Your Class with These Free Templates. Retrieved February 17, 2017, from 1. Users will begin with a lot of slides all with the same basic graphic design. 2. The, decide and create a series of questions that are to be asked during the game. 3. By hyper linking certain answers to different slides, the game jumps from slide to slide while playing the game. 4. This kind of setup is normally seen as a simple quiz show game. Example of a Wheel of Fortune Template Games can be made in order to make a fun and easy way to learn. Popular game templates include: Family Feud Millionaire Jeopardy and other quiz shows. Quick video on template "Millionaire" PowerPoint Games Some games are easier to make compared to others If users are unsure whether or not downloading certain templates is safe, you can actually make your own game by just simply using PowerPoint. add logo here References Example of a Family Feud Template PowerPoint Games are a great way to introduce new concepts and ideas You can create a fun, competitive atmosphere with the use of different templates You can change and rearrange information to correlate with the topic or idea being discussed. Great with students, workers, family, etc. For example: With games like Jeopardy and Family Feud, players can pick practically any answers. The person who is running the game will have to have all of the answers in order to determine if players are correct or not. However, with a game like Who Wants to be a Millionaire, the players only have a choice between answers, A, B, C, or D. Therefore, when the player decides their answer, the person running the game clicks it, and the game will tell them whether they are right or wrong.

business writing powerpoint presentations

Transcript: Social learning network for teachers & students Create assignments, files & notices Discussion forum for class groups Retrieve homework Penzu Furl Shanna Wood 10/5/12 Web 2.0 Tools Multiple technology tools increase ability to learn Providing students with technology that they would not normally have Positive effect of student learning Student engagement & hands on with technology Encourage creativity Audio broadcast converted to MP3 or other playback device Listener can choose what they listen to and download Can be used for class presentations, lecture & literacy Anyone, Anytime, Anywhere Web 2.0 is a term coined in 1999 to describe web sites that use technology beyond the static pages of earlier web sites Blogs Emerging Technologies Reflection Edmodo Ways that Penzu can be implemented into the classroom:Warm-Up Activities Daily journaling Writing Essay's Introduction Penzu is a simple service written on rails, that allows you to write and save private notes or posts with images, print the entry, or share it by email or submit as assignment Podcasts Enhance learning, creativity & collaboration Easier to share global wide Web 2.0 tools are today's tomorrow Possibilities & future are endless Social bookmarking site that enables students and teachers to share their favorite sites with each other. This can be helpful for research, projects or sharing tutorial sites, with peers. Teachers can also use this site to share ideas on lesson plans or fun ways to teach while keeping students engaged in learning. Daily post Personal reflections Only owner can make changes Class discussion forum

business writing powerpoint presentations

Transcript: Row cells in a table that are arranged horizontally. Templates Template is a reuseable pattern that you can use to lay out elemts on a web page. Title Graphic, also called a page header is an image that appears at the top every page on a web site. Table an item consiting of colums and rows that is used to organize a web page's content. Logo is a symbol used to represent a business or an organization. Column cells in a table that are arrange vertically.

business writing powerpoint presentations


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Home Blog Business Business Presentation: The Ultimate Guide to Making Powerful Presentations (+ Examples)

Business Presentation: The Ultimate Guide to Making Powerful Presentations (+ Examples)

Business Presentation Ultimate Guide plus examples

A business presentation is a purpose-led summary of key information about your company’s plans, products, or practices, designed for either internal or external audiences. Project proposals, HR policy presentations, investors briefings are among the few common types of presentations. 

Compelling business presentations are key to communicating important ideas, persuading others, and introducing new offerings to the world. Hence, why business presentation design is one of the most universal skills for any professional. 

This guide teaches you how to design and deliver excellent business presentations. Plus, breaks down some best practices from business presentation examples by popular companies like Google, Pinterest, and Amazon among others! 

3 General Types of Business Presentations

A business presentation can be given for a number of reasons. Respectively, they differ a lot in terms of content and purpose. 

But overall, all types of business presentations can be classified as:

Informative Business Presentation 

As the name suggests, the purpose of an informative presentation is to discern the knowledge you have — explain what you know. It’s the most common type of business presentation out there. So you have probably prepared such at least several times. 

Examples of informative presentations:

Helpful templates from SlideModel:

Persuasive Business Presentation 

The goal of this type of presentation is to persuade your audience of your point of view — convince them of what you believe is right. Developing business presentations of this caliber requires a bit more copywriting mastery, as well as expertise in public speaking . Unlike an informative business presentation, your goal here is to sway the audience’s opinions and prompt them towards the desired action. 

Examples of persuasive presentations:

Supporting Business Presentation 

This category of business PowerPoint presentations is meant to facilitate decision-making — explain how we can get something done. The underlying purpose here is to communicate the general “action plan”. Then break down the necessary next steps for bringing it to life. 

Examples of supporting presentations:

What Should Be Included in a Business Presentation?

Overall, the content of your business presentation will differ depending on its purpose and type. However, at the very minimum, all business presentations should include:

We further distill business presentation design and writing best practices in the next section (plus, provide several actionable business PowerPoint presentation examples!). 

How to Make a Business Presentation: Actionable Tips

A business presentation consists of two parts — a slide deck and a verbal speech. In this section, we provide tips and strategies for nailing your deck design. 

1. Get Your Presentation Opening Right 

The first slides of your presentation make or break your success. Why? By failing to frame the narrative and set the scene for the audience from the very beginning, you will struggle to keep their interest throughout the presentation. 

You have several ways of how to start a business presentation:

Standard Informative Opening 

Most business presentation examples you see start with a general, informative slide such as an Agenda, Problem Statement, or Company Introduction. That’s the “classic” approach. 

To manage the audience’s expectations and prepare them for what’s coming next, you can open your presentation with one or two slides stating:

Opening best suited for: Formal business presentations such as annual reports and supporting presentations to your team/business stakeholders. 

Story Opening 

Did you ever notice that most TED talks start with a quick personal story? The benefit of this presenting technique is that it enables speakers to establish quick rapport and hold the listener’s attention. 

Here’s how Nancy Duarte, author of “Slide:ology: The Art and Science of Creating Great Presentations” book and TED presenter, recommends opening a presentation: 

You know, here’s the status quo, here’s what’s going on. And then you need to compare that to what could be. You need to make that gap as big as possible, because there is this commonplace of the status quo, and you need to contrast that with the loftiness of your idea. 

Storytelling , like no other tool, helps transpose the audience into the right mindset and get concentrated on the subject you are about to discuss. A story also elicits emotions, which can be a powerful ally when giving persuasive presentations. In the article how to start a presentation , we explore this in more detail.

Opening best suited for: Personal and business pitches, sales presentations, other types of persuasive presentations. 

Dramatic Opening 

Another common technique is opening your presentation with a major statement, sometimes of controversial nature. This can be a shocking statistic, complex rhetoric question, or even a provocative, contrarian statement, challenging the audience’s beliefs. 

Using a dramatic opening helps secure the people’s attention and capture their interest. You can then use storytelling to further drill down your main ideas. 

If you are an experienced public speaker, you can also strengthen your speech with some unexpected actions. That’s what Bill Gates does when giving presentations. In a now-iconic 2009 TED talk about malaria, mid-presentation Gates suddenly reveals that he actually brought a bunch of mosquitoes with him. He cracks open a jar with non-malaria-infected critters to the audience’s surprise. His dramatic actions, paired with a passionate speech made a mighty impression. 

Opening best suited for: Marketing presentations, customer demos, training presentations, public speeches. 

Further reading: How to start a presentation: tips and examples. 

2. Get Your PowerPoint Design Right

Surely, using professional business PowerPoint templates already helps immensely with presentation deck design since you don’t need to fuss over slide layout, font selection, or iconography. 

Even so, you’ll still need to customize your template(s) to make them on brand and better suited to the presentation you’re about to deliver. Below are our best presentation design tips to give your deck an extra oomph. 

Use Images, Instead of Bullet Points 

If you have ever watched Steve Jobs’s presentations, you may have noticed that he never used bullet-point lists. Weird right? Because using bullet points is the most universal advice in presentation design. 

business writing powerpoint presentations

But there’s a valid scientific reason why Jobs favored images over bullet-point texts. Researchers found that information delivered in visuals is better retained than words alone. This is called the “ pictorial superiority effect ”. As John Medina, a molecular biologist, further explains :

“Hear a piece of information, and three days later you’ll remember 10% of it. Add a picture and you’ll remember 65%.”

So if your goal is to improve the memorability of your presentation, always replace texts with images and visualizations when it makes sense. 

Fewer Slides is Better

No matter the value, a long PowerPoint presentation becomes tiring at some point. People lose focus and stop retaining the information. Thus, always take some extra time to trim the fluff and consolidate some repetitive ideas within your presentation. 

For instance, at McKinsey new management consultants are trained to cut down the number of slides in client presentations. In fact, one senior partner insists on replacing every 20 slides with only two slides . Doing so prompts you to focus on the gist — the main business presentation ideas you need to communicate and drop filler statements. 

Here are several quick tips to shorten your slides:

Consistency is Key 

In a solid business presentation, each slide feels like part of the connecting story. To achieve such consistency apply the same visual style and retain the same underlying message throughout your entire presentation.

Use the same typography, color scheme, and visual styles across the deck. But when you need to accentuate a transition to a new topic (e.g. move from a setup to articulating the main ideas), add some new visual element to signify the slight change in the narrative. 

Further reading: 23 PowerPoint Presentation Tips for Creating Engaging and Interactive Presentations

3. Make Your Closure Memorable 

We best remember the information shared last. So make those business presentation takeaways stick in the audience’s memory. We have three strategies for that. 

Use the Rule of Three 

The Rule of Three is a literary concept, suggesting that we best remember and like ideas and concepts when they are presented in threes. 

Many famous authors and speakers use this technique:

The Rule of Three works because three is the maximum number of items most people can remember on their first attempt. Likewise, such pairings create a short, familiar structure that is easy to remember for our brains. 

Try the Title Close Technique

Another popular presentation closing technique is “Title Close” — going back to the beginning of your narrative and reiterating your main idea (title) in a form of a takeaway. Doing so helps the audience better retain your core message since it’s repeated at least two times. Plus, it brings a sense of closure — a feel-good state our brains love. Also, a brief one-line closure is more memorable than a lengthy summary and thus better retained. 

Ask a Question 

If you want to keep the conversation going once you are done presenting, you can conclude your presentation with a general question you’d like the audience to answer.

Alternatively, you can also encourage the members to pose questions to you. The latter is better suited for informational presentations where you’d like to further discuss some of the matters and secure immediate feedback. 

12 Business Presentation Examples and What Makes Them Great 

Now that we equipped you with the general knowledge on how to make a presentation for business, let’s take a look at how other presenters are coping with this job and what lessons you can take away from them. 

1. N26 Digital Bank Pitch Deck 

The Future of Banking by N26. An example of a Business Presentation with a nice cover image.

This is a fine business pitch presentation example, hitting all the best practices. The deck opens with a big shocking statement that most Millennials would rather go to the dentist than step into a bank branch. 

Then it proceeds to discuss the company’s solution to the above — a fully digital bank with a paperless account opening process, done in 8 minutes. After communicating the main product features and value proposition, the deck further conceptualizes what traction the product got so far using data visualizations. The only thing it lacks is a solid call-to-action for closing slides as the current ending feels a bit abrupt. 

2. WeWork Pitch Deck

Business Presentation Example by WeWork

For a Series D round, WeWork went with a more formal business presentation. It starts with laying down the general company information and then transitions to explaining their business model, current market conditions, and the company’s position on the market.

The good thing about this deck is that they quantify their business growth prospects and value proposition. The likely gains for investors are shown in concrete numbers. However, those charts go one after another in a row, so it gets a bit challenging to retain all data points. 

The last part of their presentation is focused on a new offering, “We Live”. It explains why the team seeks funds to bring it to life. Likewise, they back their reasoning with market size statistics, sample projects, and a five-year revenue forecast. 

3. Redfin Investor Presentation 

Redfin Investor Presentation for Business. A Technology-Powered Real Estate Company.

If you are looking for a “text-light” business presentation example, Redfin’s investor deck is up to your alley. This simple deck expertly uses iconography, charts, and graphs to break down the company’s business model, value proposition, market share, and competitive advantages over similar startups. For number-oriented investors, this is a great deck design to use. 

4. Google Ready Together Presentation 

This isn’t quite the standard business presentation example per se. But rather an innovative way to create engaging, interactive presentations of customer case studies .

Interactive Online Presentation example by Google, from Customer Insights.  Google Ready Together Presentation.

The short deck features a short video clip from a Google client, 7-11, explaining how they used the company’s marketing technology to digitally transform their operations and introduce a greater degree of marketing automation . The narrated video parts are interrupted by slides featuring catchy stats, contextualizing issues other businesses are facing. Then transitions to explaining through the words of 7-11 CMO, how Google’s technology is helping them overcome the stated shortcomings.

5. Salesforce Business Presentation Example 

This is a great example of an informational presentation, made by the Salesforce team to share their research on customer experience (CX) with prospects and existing customers.

Business Presentation Example by Service Salesforce on How to Know Your Customer. A look into the Future of Customer Experience.

The slide deck errs on the lengthier side with 58 slides total. But bigger topics are broken down and reinforced through bite-sized statistics and quotes from the company leadership. They are also packaging the main tips into memorable formulas, itemized lists, and tables. Overall, this deck is a great example of how you can build a compelling narrative using different statistics. 

6. Mastercard Business Presentation

This slide deck from Mastercard instantly captures the audience’s attention with unusual background images and major data points on the growth of populations, POS systems, and payment methods used in the upcoming decade.

Business Presentation by MasterCard on Technology and Payment solutions. The Unfinished Revolution.

Perhaps to offset the complexity of the subject, Mastercard chose to sprinkle in some humor in presentation texts and used comic-style visuals to supplement that. However, all their animations are made in a similar style, creating a good sense of continuity in design. They are also using colors to signify the transition from one part of the presentation to another. 

In the second part, the slide deck focuses on distilling the core message of what businesses need to do to remain competitive in the new payments landscape. The team presents what they have been working on to expand the payment ecosystem. Then concludes with a “title close” styled call-to-action, mirroring the presentation title.

7. McKinsey Diversity & Inclusion Presentation 

This fresh business slide deck from McKinsey is a great reference point for making persuasive business presentations on complex topics such as D&I. First, it recaps the main definitions of the discussed concepts — diversity, equity, and inclusion — to ensure alignment with the audience members. 

Business Presentation Example by McKinsey Company on Diversity Wins: How inclusion matters.

Next, the business presentation deck focuses on the severity and importance of the issue for businesses, represented through a series of graphs and charts. After articulating the “why”, the narrative switches to “how” — how leaders can benefit from investment in D&I. The main points are further backed with data and illustrated via examples. 

8. Accenture Presentation for the Energy Sector

Similar to McKinsey, Accenture keeps its slide deck on a short. Yet the team packs a punch within each slide through using a mix of fonts, graphical elements, and color for highlighting the core information. The presentation copy is on a longer side, prompting the audience to dwell on reading the slides. But perhaps this was meant by design as the presentation was also distributed online — via the company blog and social media. 

Business Presentation Example by Accenture on Accelerating Innovation in Energy.

The last several slides of the presentation deck focus on articulating the value Accenture can deliver for their clients in the Energy sector. They expertly break down their main value proposition and key service lines, plus quantify the benefits. 

9. Amazon Web Services (AWS) Technical Presentation 

Giving an engaging technical presentation isn’t an easy task. You have to balance the number of details you reveal on your slides to prevent overwhelm, while also making sure that you don’t leave out any crucial deets. This technical presentation from AWS does great in both departments. 

Business Presentation created by AWS explaining how to build forecasting using ML/DL algorithms.

First, you get entertained with a quick overview of Amazon’s progress in machine learning (ML) forecasting capabilities over the last decade. Then introduced to the main tech offering. The deck further explains what you need to get started with Amazon Forecast — e.g. dataset requirements, supported forecasting scenarios, available forecasting models, etc. 

The second half of the presentation provides a quick training snippet on configuring Amazon SageMaker to start your first project. The step-by-step instructions are coherent and well-organized, making the reader excited to test-drive the product. 

10. Snapchat Company Presentation

Snapchat’s business model presentation is on a funkier, more casual side, reflective of the company’s overall brand and positioning. After briefly recapping what they do, the slide deck switches to discussing the company’s financials and revenue streams.

business writing powerpoint presentations

This business slide deck by Snap Inc. itself is rather simplistic and lacks fancy design elements. But it has a strong unified theme of showing the audience Snapchat’s position on the market and projected vector of business development. 

11. Visa Business Acquisition Presentation 

VISA Acquisition of Plaid Business presentation.

If you are working on a business plan or M&A presentation for stakeholders of your own, this example from Visa will be helpful. The presentation deck expertly breaks down the company’s rationale for purchasing Plaid and subsequent plans for integrating the startup into their business ecosystem. 

The business deck recaps why the Plaid acquisition is a solid strategic decision by highlighting the total addressable market they could dive into post-deal. Then it details Plaid’s competitive strengths. The slide deck then sums up all the monetary and indirect gains Visa could reap as an acquirer. 

12. Pinterest Earnings Report Presentation 

Pinterest Business Presentation Example with Annual Report

Annual reports and especially earnings presentations might not be the most exciting types of documents to work on, but they have immense strategic value. Hence, there’s little room for ambiguities or mistakes. 

In twelve slides, this business presentation from Pinterest clearly communicates the big picture of the company’s finance in 2021. All the key numbers are represented as featured quotes in the sidebar with diagrams further showcasing the earning and spending dynamics. Overall, the data is easy to interpret even for non-finance folks. 

To Conclude 

With these business presentation design tips, presentation templates , and examples, you can go from overwhelmed to confident about your next presentation design in a matter of hours. Focus on creating a rough draft first using a template. Then work on nailing your opening slide sequence and shortening the texts in the main part of your presentation when needed. Make sure that each slide serves a clear purpose and communicates important details. To make your business presentation deck more concise, remove anything that does not pertain to the topic. 

Finally, once you are done, share your business presentation with other team members to get their feedback and reiterate the final design.

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