Academia.edu no longer supports Internet Explorer.
To browse Academia.edu and the wider internet faster and more securely, please take a few seconds to upgrade your browser .
Enter the email address you signed up with and we'll email you a reset link.
- We're Hiring!
- Help Center
Case study adidas edition 18 full (5)
Since it was established in Germany in 1949, by Adolf Dassler, adidas has been synonymous with the sporting industry. Today, adidas is a global public company and is one of the largest sports brands in the world. It is a household brand name with its three stripes logo recognised in markets across the world.
Related Papers
Russ Merz , Sam Fullerton
Despite its acknowledged contribution to local, national, and global economies, there is no consensus as to exactly what is meant by the term sports marketing. This conceptual paper attempts to address this deficiency via the development of a new framework that is based upon two key dimensions: type of product and level of sports integration. By categorizing goods and services as either sports products or nonsports products and by differentiating between traditional strategies and sponsorship-based strategies, four sports marketing domains are identified. They are the theme-based, product-based, alignment-based, and sports-based strategic domains. The underlying principles for developing the framework are delineated in this article, and many examples for each strategic domain are provided as a means of illustrating their conceptual differences and how they are implemented.
International Journal of Sport Management and Marketing
Benoit Seguin , Norm O'Reilly , André Richelieu
Loading Preview
Sorry, preview is currently unavailable. You can download the paper by clicking the button above.
RELATED TOPICS
- We're Hiring!
- Help Center
- Find new research papers in:
- Health Sciences
- Earth Sciences
- Cognitive Science
- Mathematics
- Computer Science
- Academia ©2023
Uploaded by
Document information, description:, available formats, share this document, share or embed document, sharing options.
- Share on Facebook, opens a new window Facebook
- Share on Twitter, opens a new window Twitter
- Share on LinkedIn, opens a new window LinkedIn
- Share with Email, opens mail client Email
- Copy Link Copy Link
Did you find this document useful?
Is this content inappropriate, reward your curiosity.
- Share on Facebook, opens a new window
- Share on Twitter, opens a new window
- Share on LinkedIn, opens a new window
- Share with Email, opens mail client
IMAGES
COMMENTS
The company's product portfolio is vast, ranging from state-of-the- art sports footwear and clothing to accessories such as bags, This case study
The adidas Group, with Sedlak. Management Consultants as the system integrator and Honeywell. Intelligrated as the automated material handling system supplier
PDF | a research about ADIDAS GROUP strategy. including all strategic management aspects | Find, ... two main categories of buyers in the case of the.
Chain Management: A Case Study of Adidas. Group. Daniel Carr. This Open Access Senior Thesis is brought to you by [email protected]
c. To identify their purpose in selling their products. III. Areas of Consideration. Strengths: Weaknesses: - Adidas company has a long heritage
case study on adidas introduction background of the company supply chain management of adidas logistics reverse logistic and returns processing procurement.
experience that we strive for, is a massive advantage.” Jeffery Wong. Manager, Talent Acquisition,. Asia Pacific, adidas Group adidas Case Study. Challenge.
Adidas – known for its innovation with athletic styles and trends. EXPLORE THE CHALLENGES. Case Study: Adidas. COMPANY STATS. Annual Revenue: $16B.
pdf (Last retrieved on. September 15, 2010.) 4 Adidas Group. “Sustainability Performance Review 2009.” Adidas Group Official Website. Sustainability Section.
The Sport Events Research Group project is focussed on an examination of ... “South East Asian Sportswear Producers: A case study of adidas Group and