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Sales Assistant Cover Letter Sample

Kick-start your career & learn how to improve your new cover letter with this expertly drafted Sales Assistant cover letter sample. Use this cover letter example for free or modify it in any way using our intuitive cover letter maker.

Milan Šaržík — Certified Professional Résumé Writer

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Sales Assistant Cover Letter Sample (Full Text Version)

Silverio Favro

To whom it may concern,

My name is Silverio Favro and I am writing this letter to express my deep interest in the Sales Associate job at your company. Having previous sales experience and a proven track record of success in surpassing sales targets and goals, I believe that I have everything needed to successfully execute all duties associated with the position.

To shortly introduce myself, I am a results-oriented individual determined to perform exceptional work while delivering great value and excellent service to customers. In my previous role as a Sales Associate at WHSmith, Inc., I was responsible for the completion of various tasks, such as promoting new products, creating professional sales presentations and reports, and identifying and resolving any customer problems. Besides that, I spent most of my work time on providing assistance and recommendations to customers, ensuring that their requirements and needs were always fully met. For my great work and achieved results, I was awarded Employee of the Month which was an excellent satisfaction for all the effort and hard work I am always tried to put it.

On top of my work ethic, I am a very creative person who likes to come up with new solutions and enjoys working in fast-paced team environments. I am a native Italian speaker but also proficient in English and Spanish. If I get a chance to join your team, I'll be coming to you with well-developed critical thinking and problem-solving skills, strong attention to detail, and an important ability to adapt to change and learn from mistakes. Speaking of computer skills, except Microsoft Office, I have extensive knowledge of other software programmes, for example, HubSpot Sales, Pipedrive, Freshsales, and others. I believe that this job would be a great opportunity for me to grow both professionally and personally.

Thank you for your consideration.

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Sale Assistant Cover Letter Examples

Sale Assistants are usually employed by retail companies to help customers purchase the items they desire. Sale Assistants complete a variety of daily activities, such as greeting customers, approaching potential clients, identifying needs and preferences, recommending products, closing sales, cultivating client relationships, maintaining stocks, updating sales records, operating POS equipment, collecting payments, solving customer issues, and reporting to sales managers.

Not exactly what you are looking for? Check our complete library of over 1000 cover letter examples .

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A good cover letter can make you stand out from the rest. Learn how to create one in our Cover Letter guide .

Include These Sale Assistant Skills

Below is displayed a sample cover letter demonstrating similar Sale Assistant skills and qualifications.

Dear Mr. Long:

Upon learning of your posting for a Sale Assistant, I felt compelled to submit my resume for your review. As an experienced and customer-centric sales professional with experience in retail sales, merchandising efforts, and customer service excellence, I feel confident that I would be a valuable asset to your team.

My experience lies in organizing inventories and stock levels, assisting customers with selection and sales, and managing register operations in fast-paced retail environments. With strong inner motivation and sharp sales insight, I excel at assessing customer needs, implementing effective sales strategies, and providing outstanding customer service to positively impact the bottom line.

Highlights of my qualifications include…

Excelling in retail sales positions for The Silver Boat and Bejeweled, handling customer inquiries, maintaining current and potential customer relationships, and utilizing best practices to contribute to customer loyalty and referrals.

Strong knowledge and experience in areas such as special promotions, stock replenishment, and team collaboration to achieve dynamic sales and revenue enhancement.

Exceptional communication, organization, and interpersonal skills, with a personable demeanor and a keen attention to detail.

Proven dedication to ensuring top-flight customer service and satisfaction; seven-time recipient of “Employee of the Month” award.

With my demonstrated experience in building strong customer relationships and achieving retail sales success, I am well prepared to extend my record of service to your team. I welcome the opportunity to discuss this position and my qualifications with you further. Thank you for your consideration.

Kimberly J. Baker

A professional cover letter is the first step toward your new job!



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Dear Ms. Richardson,

I am writing to apply for the Retail Sales Assistant position with Clark’s Department Store. I have seven years of retail sales experience in various kinds of stores. In my current position as a Retail Sales Associate with Bair Apparel I provide customer service help women in the fitting room answer questions and ring up purchases daily.

I am familiar with all aspects of the retail industry including taking inventory and merchandising. My friendly personality puts customers at ease and can be attributed to my above average sales numbers. I am creative and detail oriented as well. I enjoy setting up displays and helping customers to put together ensembles and make choices that work for them. In previous employee reviews I have consistently been praised for my exemplary people skills and would love the opportunity to bring that expertise to the position of Retail Sales assistant in your store.

I am confident you will find me to be a first-rate candidate. I welcome you to contact me for a face to face meeting at a time that works for you as my availability can be flexible. I look forward to speaking with you and thank you for your consideration.

Breanna Wallace

There are plenty of opportunities to land a position, but it won’t just be handed to you. Crafting a cover letter that catches the attention of hiring managers is paramount to getting the job, and LiveCareer is here to help you stand out from the competition.

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Sales Assistant Cover Letter

Turn your cover letter from drab to fab to land an interview.

Writing a great sales assistant cover letter is key to get the job. Part of a  sales assistant’s job description  involves providing excellent customer service. As a result, to have a chance of landing a  sales assistant job in Northern Ireland , you need to display your bubbly personality and energy on a single sheet of paper.

Surprisingly few candidates bother crafting a proper sales assistant cover letter, which is one of the main reasons why they don’t get an  interview .

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Let’s dive in:

Tips to write a Sales Assistant Cover Letter

How to write a Sales Assistant Cover Letter with no experience?

Sales Assistant Cover Letter Sample

How to write a sales assistant cover letter – quick tips and tricks, tailor made cover letters.

While it is tempting to send the same cover letter template to every job you apply for, hiring managers are skilled in the art of uncovering generic applications. If you begin with: “Dear hiring manager, I am excited about the job vacancy at your company,” it is a clear sign that you haven’t put any thought or effort into your application.

Of course, it is okay to use a template, like the one we have created below, but you need to make changes to suit the job opening . For example, a fashion sales assistant cover letter should include details of any experience you have in that specific industry. You can go on to say “I have experience with checking in vendors, matching goods with invoices, and checking for faulty and damaged goods.”

A cover letter must be uniquely you, which means drawing on your skills, and experience gained in past roles.

Include the Hiring Manager’s Name

Generic salutations such as ‘Dear Sir/Madam’ and ‘To Whom it May Concern’ should be avoided at ALL costs. Check the company website and LinkedIn to see if you can use your detective skills to hunt down the name of the person who will read your letter. If nothing else, use something a little specific such as ‘Fashion Sales Assistant Hiring Manager.’ It isn’t great, but it’s better than the alternative.

Draw Attention to the Cover Letter Immediately

Instead of including your name again (it is already on your sales assistant CV ), add the title of the role you’re applying for. Certain guides say you shouldn’t do this, but in reality, the hiring manager could be looking through applications for several jobs. A simple “I’m excited to apply for the fashion sales assistant vacancy at Hamilton’s” is sufficient.

You could go the extra mile and write a first sentence that outlines your excitement at applying at that specific company, passion for your work, and/or previous accomplishments.

Don’t Regurgitate Your CV

Repeating what you wrote in your CV is a waste of time and effort. A cover letter has to be relatively short, no more than 3-4 paragraphs, so use it as an opportunity to discuss what isn’t in your CV. Here’s a three-step guide to avoid falling into that trap:

How to Write a Sales Assistant Cover Letters with No Experience

The first paragraph should state who you are, where you go to school, the name of the role you’re applying for, and why you are applying. The key to writing a good second paragraph is to highlight the keywords in the job description . Include these ‘buzzwords’ when outlining your list of skills . This ensures that the things you mention are linked to the job opening.

In the final paragraph, describe your personal traits and outline how they are a great fit for the job opening and the company . It is a good idea to provide a short yet specific example of how you used each skill practically . Conclude by saying you intend to get in touch.

Cover Letter for Retail Sales Associate

When applying for a retail sales assistant position, it pays to follow the standard cover letter outline:

Here is what a cover letter for a sales or retail assistant looks like in practice. The first template is for individuals with little experience; the second is more suitable for someone with a few years in retail under their belt.

Download here the  Sales Assistant cover letter template  and adapt it to your profile. Below, you can find the full transcription.

Dear Mr Jones,

I am excited to apply for the fashion sales assistant position at Jones’ Department Store. If you are seeking a customer-orientated, experienced, and personable professional to join your team, please review and consider this letter and my enclosed CV. I have nine years of retail sales experience in a variety of stores. In my current position as a Sales Assistant with Adamson Apparel, I offer customer service to all customers, including assisting men in the fitting room and answering their queries. I also help complete customer transactions at the checkout.

I am familiar with almost every aspect of the retail industry, including merchandising and taking inventory. My expertise lies in identifying the needs of customers, recommending the right products, and organizing stock levels. My friendly personality ensures that customers always feel at ease, and is one of the reasons for my regularly high monthly sales. As well as being detail-orientated and creative, I enjoy assisting customers when it comes to creating ensembles for special occasions. In past employee reviews, my exceptional people skills have been praised.

Highlights of my career as a sales assistant to date include the following:

I am confident that if I receive an interview for this position, you will discover that I am the best candidate. I welcome the opportunity for a face-to-face meeting at a time that suits you because I am flexible. I look forward to discussing this position further, and thanks for your consideration.

Yours Sincerely,

Find other similar Sales Assistant Jobs:

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Sales Assistant Cover Letter Example

Sales Assistant Cover Letter Example

Despite the retail sector’s faded prospects of returning to its glory days, sales assistants are still in demand with a diverse range of work options. But to get the sales job that’s right for you, you need a job-search strategy that includes a superior sales assistant cover letter.

Sales assistants attend customers at retail outlets like clothing stores, help them find what they’re looking for, recommend products useful to them and ring up their purchases. Also known as sales clerks or sales associates, these workers are also often responsible for stocking and display of merchandise and maintaining an attractive and well-organized store. 

According to the Bureau of Labor Statistics, the overall outlook demand for retail sales workers in the U.S, is stagnant, projected to show little or no change from 2019 to 2029. The demand for retail salespersons specifically is expected to shrink by 1%. This is because as online sales become increasingly popular, brick-and-mortar retail outlets will experience falling sales, and many will inevitably close. 

Still, despite a projected loss of more than 20,000 jobs over the same decade, there are expected to be 4.6 million jobs in this sector by 2029. That’s a lot more jobs than there are in most fields. 

The retail sector is sometimes divided into retail sales workers, who assist customers in buying goods such as clothing, furniture and cars, and people who sell replacement parts and equipment, such as car parts. 

The pay is modest , with those who sell parts earning a median hourly wage of $15.61 in 2020, while retail salespersons earned a median $13.02 an hour. However, most sales assistants need only a high school diploma or the equivalent, so the sector remains an attractive entry-level option for those with little education or experience.

Bottom line: this is a field where jobs are plentiful, even if no upturn is forecast. But to get the sales job that’s right for you, you need a superior job-search strategy, and that starts with an outstanding resume and cover letter. is a global leader in providing occupation-specific guidance in how to prepare resumes and cover letters, together with corresponding resume and cover letter examples . In addition, we offer formatting advice, plus field-tested templates and builder tools to help you create both resumes and cover letters.

Do not overlook the importance of a job-winning sales assistant cover letter to accompany your resume. This guide will explain why a cover letter is critical and offer step-by-step guidance on how to prepare one. 

What we’ll discuss here:

What is the goal of a sales assistant cover letter?

Some job seekers in this field will simply walk into a store and fill out an application. But you’ll have a big leg up if you submit a professionally prepared resume and cover letter.

The purpose of a resume is fairly obvious — it lists your employment history, education, job-related skills and contact info, all in a one-page format that’s easy to process. Yet a resume is a somewhat dry and impersonal document that doesn’t even try to establish a deeper connection / reaction from the hiring decision-maker.

And that is the key for getting that interview, and ultimately — the job!

A cover letter, on the other hand, is a way of introducing yourself personally to a hiring manager. It’s a friendly greeting, a handshake from afar, a way of establishing a personal connection to someone who has the power to offer you a job.

A cover letter also gives you the opportunity to showcase your personality, passion and likeability in a way that a resume can’t. It enables you to speak directly to a hiring manager, person to person, initiating a conversation that can only help your chances of success.

Surveys of hiring managers have found that the failure to include a cover letter is one of the most common reasons resumes are rejected. Although a few employers prefer to receive a resume only, you should always include a cover letter with a resume unless you’re specifically asked not. 

For additional inspiration, you can check out our related Sales cover letter examples.

Best format for a sales assistant cover letter

A cover letter should almost always be one page only — a maximum of 400 words. The same is true of a resume, meaning that the ideal job-application package consists of only two pages. Sounds easy, right? But you have to get those two pages right.

Your sales assistant cover letter should be structured as follows:

Let’s talk about what each of these cover letter components should look like.

Dear Mrs. Watts,

Having recently graduated with a bachelor’s degree in ancient history and after three years of student weekend work at my local bookstore, I feel that the sales assistant role at the Minden Museum would be a perfect first step in my career.

I fully understand the mechanics of working in a small retail operation (where everything is your responsibility), but I also appreciate the unique nature of a museum shop. Visitors expect a shop to be an extension of the museum experience, pausing to remember what they have discovered and considering buying a memento to remind them.

You need your sales assistants to enhance their visit by gently entertaining and educating them. After an hour or two of contemplating the exhibits, it is vital that a sales assistant represents the museum in the appropriate way. My background in amateur dramatics and warm personality will be an asset to your retail team.

During my bookshop experience, I was equally passionate about the products, and I am proud to say that I also made a commercial and operational difference to the store:

In a small shop, sales assistants need to offer far more value than simply filling shelves and sticking on prices. In a museum shop, the scope of the role is even broader. I hope that I might have the opportunity to demonstrate just what a difference my knowledge and outlook will make to the visitor experience of your museum.

Joseph Bear

The header is the space at the top of your sales assistant cover letter that contains your essential contact information: name, occupation, address, phone number and email address. 

The header is also an important design element, allowing for creative use of color, typography and layout in a letter that will otherwise be all body text. 

Designing an attractive header is not easy, which is why we recommend using a template where the header is already designed and all you need to do is supply your own information. You can review some professionally designed headers in the free cover letter templates at, choose one you like, type in your relevant info — and you’re good to go.

Align document styles

Your sales assistant cover letter and resume are a package deal, and can work for you as a powerful “brand ambassador”. 

This may sound complicated but it’s pretty simple in essence: it means they should use the same fonts and formatting styles, and the header on both should be very similar if not identical. 

Making these two documents match gives you a “visual brand,” demonstrates your attention to detail and makes it obvious that they both came from the same person. If your resume and cover letter look totally different, it creates the appearance that you are sloppy and you don’t understand the importance of coherent design. It may also suggest that you are writing a new cover letter but using an old resume. 

NEVER underestimate how powerful and important it is to be remembered and recognized. In a pile of hundreds of applications, if yours stand out for the obvious extra effort made, you’ve already won. Plus, there is much less chance of your documents getting lost and forgotten. They’ll be associated with you.

The best way to ensure a cohesive design is to use matching sets of templates to create your resume and cover letter. makes this easy with templates that are meant to go together. Our online cover letter builder provides a simple way to make these documents your own, edited any way you like.

Goal of the cover letter header: Set yourself apart from other job applicants with a visually branded document that shows your regard for detail, quality and cohesiveness.

Cover letter greeting

Also known as a salutation, the greeting is the part of your sales assistant cover letter that starts with the word “Dear” (or more informal options like “Greetings”), followed by  “Mr.” or “Ms.” and the last name of the hiring manager.

Whenever possible, you should use the name of the person responsible for hiring at the company you’re targeting. If you don’t know the name of that person, do some legwork to find out. If necessary, just call the company and ask.

There are several reasons for this. People like to read their own names, and a letter addressed to a specific individual is more likely to receive a reply. Using the name of the actual hiring manager shows that you’ve done your homework on this company, and you’re not just firing off the same cover letter to multiple employers.

In some cases you may find that a hiring manager prefers to remain anonymous. If that’s the case, find a more generic way to write your salutation, such as “Dear [Company Name] Hiring Team.”

Goal of the cover letter greeting: Start off on a professional note by connecting directly with the hiring manager, using the recipient’s name if possible.

Cover letter introduction

The opening paragraph of your sales assistant cover letter should be a sincere, confident, well-written introduction. Use lively language that makes the reader want to keep reading. It should identify the job you’re seeking and provide a preview of your qualifications for this job, such as your relevant employment experience or your passion for customer service.

It’s important to establish the right tone of voice from the outset — confident, interesting, optimistic and bold, yet never arrogant or too familiar. Consider your position relative to your reader and be appropriately respectful and professional. But write in a style that commands attention and makes this person want to read on.

Goal of the cover letter introduction: Command the reader’s attention with an intriguing, confident preview of your qualifications that sustains interest in reading more.

The central two or three paragraphs of your sales assistant cover letter must make the case that you are eminently qualified for the job you are seeking. Typically this is accomplished by citing your work experience, education and job-related skills. 

In any field, employers look for relevant job experience above all. If you already have experience as a sales assistant, you should probably mention that first. And don’t just say you worked at a given store for however long; be specific about your achievements on the job. 

Wherever possible, use facts and figures to quantify your accomplishments, such as the number of customers you attended every day or the dollar sales for which you were responsible. Also, use anecdotes to describe job-related challenges you faced in the past and how you addressed them to achieve winning results.

Yet retail sales positions are often entry-level, and most retailers will not expect you to have extensive job experience. If your experience is thin, emphasize instead your biggest selling points, whether it’s your education, internships, volunteer work, or simply your passion for customer service and your “people skills.” 

Goal of the cover letter body: Highlight your most relevant accomplishments in a specific way, emphasizing your biggest selling points.

Cover letter conclusion and signature / sign-off

Your closing of your sales assistant cover letter should include a recap, a thank-you and a call to action. For example, you may want to ask whether you can call in a week or so to see if it’s possible to set up an interview. Or you may simply want to say that you’re eager to follow up and would be delighted to talk further.

The one thing you don’t want is for your reader to scan your letter and put it in a discard pile, never to be reviewed again. Plant the thought that you are eagerly anticipating some response because you are really serious about this job. Without being presumptive or overconfident, try to make it difficult for your reader to ignore your letter and do nothing about it.

Close with a “Sincerely,” “Cordially,” “All my best,” or the equivalent, followed by a blank space and your typed name. It’s also acceptable, though not essential, to insert a scanned version of your actual signature in a cover letter delivered electronically.

Goal of the cover letter closing: End on a positive, self-assured note with a call to action that makes it difficult for your letter to be ignored and dismissed.

Cover letter design and formatting

An ugly, dirty, disorganized retail outlet trying to sell goods to the public will probably not get much attention. And the same is true of your sales assistant cover letter. 

Appearances matter, and you need to pay close attention to the formatting and design of your cover letter so that it looks as good as it reads. Here are some guidelines to follow: 

The psychology of writing a cover letter

Always remember that you’re writing this letter to a human being, and try to put yourself in that person’s shoes. One way of looking at this: Instead of writing the letter you want to write, write the letter that person would want to receive.

Does your letter use an appropriate tone that is both professional and personal? Is it interesting, engaging and persuasive? Does it include a brief yet compelling review of the experience, qualifications and skills that make you a great candidate for the job?

Or is your letter meandering, unfocused and full of cliché-ridden fluff that says nothing meaningful?

Psychologists say the human brain responds to stimuli with a mix of emotional and rational responses, and your letter should trigger both of these. Emotional responses tend to be quick, automatic, not the result of a lot of introspection, and yet they are powerful because they come from the heart more than the head. You want to use a certain amount of emotional language in your letter to trigger heartfelt, intrinsically human responses.

Yet you also need to use rational language that appeals to the head more than the heart — for example, the factual information about your background that demonstrates your readiness to do the job. You want your reader to like you, but you also want your reader to know that you’re qualified for the position.

You need to study your target, research the company where you want to work, and identify its needs. You’re not writing to convince the company that you need a job, but that your contribution can make the company stronger.

Common mistakes you need to avoid 

Here are some of the most common errors people make in writing cover letters.

Key takeaways for a sales assistant cover letter

For more information, consult our guide on how to write an excellent cover letter. To get started on yours, review our free cover letter templates , choose a design you like and use our step-by-step builder tool to make it your own. You’ll be building on a successful foundation that has been proven to work.

Free professionally designed templates

Retail Assistant Cover Letter Example + Tips

It is important to create the ideal resume, and a well-written cover letter can significantly increase your chances of getting an interview. It is your chance to expand on your resume and relate your industry-specific accomplishments in a way that emphasizes why you are the perfect fit for the job. Read this free retail assistant cover letter sample to see how to draft a compelling cover letter.

Dear Mr. Silverman,

I have six years of retail sales-related experience. In my current position as a retail assistant, I provide customer service to shoppers through the store, answer questions, and operate the register on a daily basis.

I am familiar with all aspects of the retail industry including merchandising and managing inventory. My outgoing personality establishes a level of comfort with customers and has led to my above average sales numbers. I am also highly creative and detail oriented.

I enjoy creating displays and assisting customers to assemble ensembles that work well for them. In past employee performance reviews, I have received consistent compliments for my expert people skills. I would love the opportunity to bring that expertise to the position of retail assistant at Landay Department Store.

I believe I am the perfect candidate for the position at your store. I welcome you to contact me for an interview. My resume is attached and includes my contact information. I thank you for your consideration and hope to speak with you soon.

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No matter what job you’re applying for, we’ve got you covered. Our builder will provide job-related information and skills you can incorporate into your letter.

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Our builder contains expert tips to help you feature the right content in your letter — every step of the way.

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Create and save as many versions of your cover letter as you want.

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Create a unified “look” for your job application by using our Resume Builder to create a resume that matches your cover letter’s design.

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What to include in a retail assistant cover letter.

Here are some helpful tips for creating the perfect cover letter. First, don’t just restate what you list on your resume. Your cover letter is a chance to provide interesting and new information. Next, as you can see from the free retail assistant cover letter sample, limit your writing to a single page. Incorporate job description language, use details of your experience, address a specific person or company in the opening, and add a statement of appreciation in the conclusion.

Industry Specific Skills to Include

Whatever you do, tailor your cover letter to your target audience. This free retail assistant cover letter sample shows the advantage of combining skills with experiences. Here are a few skills that can be beneficial for retail assistants.

● Interpersonal skills: An outgoing, friendly personality is essential for retail assistants because the job requires nearly continuous interaction with customers. ● Customer service skills: Retail assistants must be responsive to the needs of consumers. You have to explain various product options and make appropriate recommendations. ● Math skills: You need the ability to calculate discounts, estimate price totals, and figure change for customers. ● Sales skills: As a retail assistant, you must be persuasive and clearly and effectively explain the advantages of purchasing the merchandise. ● Persistence: You should not be discouraged quickly and should begin each new sales attempt with a positive outlook.

Related Skills

More Resume Examples for the Next Step in Your Retail Career

More Cover letter Examples for the Next Step in Your Retail Career

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cover letter for a sales assistant

Sales Assistant Cover Letter Template


A great cover letter can be the difference between an interview and your application being overlooked. If you’re applying for  sales assistant jobs  we can help make your cover letter stand out with our Sales Assistant cover letter template.

With our template and examples you will be able to create a winning Sales Assistant cover letter that shows your skills and experience in a professional manner.

Your name Your address Hiring manager’s name Company name Company address

Dear  (use hiring manager’s full name if you know it, if not, use sir/madam),

I am writing to apply for the position of Sales Assistant, currently being advertised on   Please find attached a copy of my CV.

As you can see from my CV, I have previous retail experience suited to this role and I strongly believe that the sales knowledge and skills I have learnt during this time make me an ideal candidate for this position

In my current role, my day-to-day tasks consist of greeting and serving customers, assisting customers with queries, replenishing stock and keeping the store tidy and welcoming. I am also confident handling money and working to provide the best possible customer experience.

From my experience, I have learnt the importance of engaging with customers, working in a team and always striving to deliver the highest standards in customer service.

I am a warm, friendly, and enthusiastic individual with a passion for customer service. I am able to confidently deal with problems that may arise and use my initiative to overcome challenging situations. My previous retail experience, coupled with my interest in (fashion/gardening/DIY – what kind of shop is it?) would make me an asset to your team.

Thank you very much for considering my application. I look forward to hearing from you,

Yours sincerely  (if you know their name) /  Yours faithfully  (if you do not know their name),

Your name Contact phone number

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cover letter for a sales assistant

Retail Sales Assistant Cover Letter Example

Writing a Retail Sales Assistant cover letter is your introduction to the hiring manager. In order to stand out companies want you to present your relevant work history and skills according to the job you are applying for. Whether you're seeking an entry-level position or have been in your career for a few years, exposing your relevant achievements in your cover letter can allow you to stand out and get that job interview.

Our cover letter examples are written by certified cover letter writers and is a great representation of what hiring managers are looking for in a Retail Sales Assistant cover letter resume. Use this example for reference as you create your own cover letter or use this easy cover letter builder that will guide you through every step of your building your resume in just a few minutes.

In addition to the Retail Sales Assistant Cover Letter Example, be sure to check out our Retail Sales Assistant Responsibilities and Duties .

Here is the Retail Sales Assistant Cover Letter example:

Dear Mrs. Perez,

I am extremely interested in your Retail Sales position that I saw advertised on your website recently, and am applying today to win the possibility of an interview. Thank you for reviewing my enclosed resume.

To be brief, I have worked as a Retail Sales Assistant for the past four years, and so I have an outstanding idea of the market and the customer that I serve with the company product. Moreover, I am well equipped to handle all operational and administrative tasks such as cashier operation, accounting, sales goal meeting, and greeting of customers with new promotions. I have an excellent ability to communicate with people, and sell them products in a convincing way. These are but a few reasons why I would be perfect for your position at Permanent General Assurance Corp.

Please give me a call on your cell phone to schedule an interview. I would love to meet in person to learn more about your goals for this opportunity. Thanks so much for your time and consideration.

Stephen Bean

Encl: Resume

Most Popular Cover Letters

cover letter for a sales assistant

A professional cover letter is the first step toward your new job!

Sales Associate Cover Letter

Creating an effective and detailed sales associate cover letter plays an essential role in the hiring process. A good cover letter should highlight your communication and interpersonal skills, as well as your extensive experience working in a sales and customer service environment.

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Sales Associate Cover Letter - Free Template:

Create a sales associate cover letter quickly with our generic template in MS Word format.

Sales Associate Cover Letter Example:

[ Full Name ]

[ Email Address ]

[ Contact Number ]

[ LinkedIn Profile/Website Link ]

Application for the position of sales associate at [ company name ].

Dear [Recipient’s title and last name] ,

I am writing to you in response to your sales associate job posting listed [ in/on ] [ source ]. [ Company name ] has been a leader in customer service and quality products, and I've always admired your willingness to invest in young talent. Therefore, I would appreciate the opportunity to join your growing sales team and showcase my expertise in sales, customer service, and lead generation.

I am an ambitious, charismatic, and sales-oriented professional with a [ qualification type ] in [ marketing/similar fields ] and over [ number of years ] years of sales and customer service experience. My extensive career in sales has helped developed my [ skill 1 ], [ skill 2 ], and [ skill 3 ] skills, as well as my ability to manage multiple accounts and customer relationships.

In my previous sales position, I was responsible for greeting, responding to, and assisting customers, completing financial transactions, and meeting all sales targets. In [ year ], my strong work ethic and impressive sales statistics were recognized when I won the [ name of award ] for [ specify ].

Please find my resume attached for more information on my particular set of skills and employment history. Thank you for considering my application and I look forward to discussing the position of sales associate further. Do not hesitate to contact me at [ email address ] or [ telephone number ].

[ Your name ]

How to Write a Sales Associate Cover Letter:

Our complete guide with informative steps on how to create a professional sales associate cover letter.

Start with your sales associate cover letter.

Include your contact information..

Start your cover letter with the appropriate contact information, including your full name, physical address, email address, telephone number and, if applicable, your website and/or LinkedIn profile link.

Address your cover letter to the hiring manager/recruiter.

Conduct some research and identify the hiring manager or recruiter in charge of filling the post. Then, address your cover letter directly to the hiring manager or recruiter to add a personalized touch.

The recipient will admire your preparedness and willingness to put in the additional effort. Remember to include a preferred title, along with the full name or last name of the recipient.

Write an intriguing opening paragraph.

Your opening paragraph is your first introduction to the hiring manager or recruiter, giving you a brief opportunity to highlight your best qualities. State your sincere interest in the position along with valid reasons as to why you believe you're the ideal candidate. Be sure to include the source of where you first saw the job posting as well.

Start with the body.

Focus on the qualities that make you the ideal candidate..

The body of your cover letter is dedicated to your expertise, qualifications, professional experience, and knowledge of sales best practices. This essential section of your cover letter should be separated into two full paragraphs, starting with your skills and qualifications.

Sales associates are typically expected to demonstrate exceptional communication, interpersonal, and negotiation skills . While a qualification in marketing is an added bonus, sales associates are considered entry-level workers who do not require any formal qualification.

Highlight your experience in the industry.

The second paragraph should ideally discuss your experience in sales and customer service. List the location of your previous employer, followed by a minimum of four tasks you mastered over the course of your career. This is also an amazing opportunity to add a list of any awards or career milestones.

Close off your cover letter.

Add a call to action..

The final paragraph of your cover letter should be brief and straightforward, only focusing on your interest in the position, your contact details, and directions to your attached documents. Add a call to action to your final paragraph, followed by a professional sign-off.

How to Write a Cover Letter [A Complete Guide]

How do I write a cover letter for a sales associate?

Should I write a cover letter for a sales associate job?

Yes, unless instructed otherwise. Typically, the employer will state on the job posting if they require a cover letter. We recommend creating a sales associate cover letter to help stay prepared.

What are the duties of a sales associate?

What skills do I need to become a sales associate?

Related Articles:

Sales associate job description, sales job posting sites, how to find salespeople, how to find sales professionals, where to find sales administrators.


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