Account Manager Cover Letter Examples in 2023

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Jobs for account managers are expected to grow by 5% from 2019 to 2029 as companies continue to focus on building and maintaining customer relationships. Although this equals 15,400 new jobs, you can still expect competition for positions. It’s important to take steps to stand out from other candidates, and a crucial element of this is a well-written cover letter.

If you’re not sure how to craft an effective account manager cover letter, start by downloading one of our four cover letter examples. There are templates for experienced and entry-level account managers, as well as tips for making an impact in the important sections of your letter.

Downloadable Cover Letter Examples


Example #1 Entry-level


Example #2 Mid-career


Example #3 Senior-level

Account Manager Cover Letter Examples (Text Format)

Years of experience.

Natalie Byers Account Manager | [email protected] | (123) 456-7890 | 55 Address Street, Akron, OH 01234

March 1, 2021

Andy Sanders HR Recruiter Advocate Solutions (987) 654-3210 [email protected]

Dear Mr. Sanders,

Maintaining and nurturing business relationships to gain trust, referrals, and repeat business is one of my biggest accomplishments during my 2+ years as an account manager. Now, I’m interested in bringing my success to Advocate Solutions.

I was enthusiastic to learn of Advocate Solutions’ goals for national growth and future potential for exciting career opportunities. I would like to bring my experience in problem resolution and my ability to execute marketing and sales plans to your organization.

Some of my past successes include:

I’d like to set up an interview to discuss my past achievements and how I can use my experience to help further Advocate Solutions’ growth plans. Please let me know when you are available to meet.

Best Regards,

Natalie Byers

P.S. I’d love to tell you about how I was promoted within my company from Administrative Assistant to Assistant Account Manager and then moved into my current Account Manager position.       

Darnell Darnoldson Account Manager | [email protected] | (123) 456-7890 | 123 Address Ave., Chicago, IL 60602

January 1, 2021

Arnold Abbyson Talent Recruiter BBB Corporate Services (123) 123-1232 [email protected]

Dear Mr. Abbyson,

Over the course of eight years at my current company, I have been humbled by the chance to work with several Fortune 500 clients and thrilled that I found success while doing so. My hope is that I can continue down that path of achievement at BBB Corporate Services.

I have long been impressed at both your organization’s reputation and the clients with which it works. Past successes like the below are examples of what I can bring to the table for those clients and your organization:

I’d truly appreciate the opportunity for an interview with you, which would give us a chance to discuss how I can boost BBB Corporate Services’ capabilities in more detail. At your convenience, please let me know if there is a window in the near future that works for your schedule.

Kind regards,

Darnell Darnoldson, MBA

P.S. I’d love to tell you about the new client-evaluation metric I developed in my current role!

Stella Ayala Account Manager | [email protected] | (876) 543-2109 | 543 My Road, San Francisco, CA 90878

March 26, 2021

Kristie Cannon Senior Hiring Manager Figma (432) 098-7654 [email protected]

Dear Ms. Cannon,

Last year, I spearheaded a project to create a new set of promotional and educational materials that generated a 23% revenue increase. My strong leadership style and comprehensive product knowledge allowed me to lead my team to success. I hope to bring the same vision and industry expertise to the role of Account Manager at Figma.

As a seasoned account manager with 11+ years’ experience in the online design tool sector, the opportunity to contribute to the success of an innovative and fast-growing company like Figma appeals to me. I believe that the following attributes demonstrate that I can be an asset to your account management team:

I look forward to meeting you to discuss how my extensive experience can help Figma grow its client portfolio in 2020. Please feel free to get in touch to arrange a convenient interview.

Stella Ayala

P.S. I would love to tell you why I was voted Employee of the Year in 2019.

Account Manager Cover Letter Checklist

The ideal account manager cover letter includes five main elements:

1. Heading. This is where you state essential details, including your name, title, contact information, and the date the letter was written. It should also include the addressee’s details. A professional template ensures this information stands out.

2. Salutation. Greet the hiring manager by name whenever possible. It’s best to use Mr. or Ms. and their last name, but “Dear Hiring Manager” is the best option if you don’t have that information.

3. Introduction. Your opening paragraph needs to pique the hiring manager’s interest while also introducing yourself and your interest in the position.

4. Body paragraphs. These two paragraphs are where you detail your professional skills, experiences, and education. Only include accomplishments that are relevant to the job, and consider using a bulleted list so the hiring manager can take in your qualifications at a glance.

5. Closing section. Your final paragraph is where you encourage the hiring manager to invite you for an interview. A postscript is a clever addition that can highlight one final accomplishment and leave a lasting impression.


Your opening paragraph needs to express your interest in the account manager position. It should also capture the interest of the hiring manager so that they continue reading. The best way to do this is to build your introduction around one of your key achievements. A relevant accomplishment will demonstrate your suitability for the position. Choose something that’s quantifiable rather than a generic fact about your education that can be found in your resume.

Taking responsibility for a neglected territory and growing its revenue from $500,000 to $2.2 million in 12 months is one of my biggest accomplishments as an account manager. I hope to bring the same dedication and success as an account manager to NG Industries.

My name is Mahmud Azad, and I’m writing to express my interest in the account manager position you recently advertised. I have eight years of experience as an account manager and am well-suited to the position.

Body Paragraphs

Begin the body of your cover letter by expressing admiration for the organization that’s hiring. You should also express your interest in the position again. Use specific details to demonstrate to the hiring manager that you’ve researched their company.

Next, detail your relevant skills and experiences. Focus on quantifiable accomplishments that have a positive outcome to show the success that you can achieve. You can include successful projects, educational degrees, or promotions.

I have had two promotions during my eight years as an account manager and am drawn to NG Industries’ reputation for success. NG Industries’ goal to foster entrepreneurship and small business growth through innovative software solutions is a strong fit for my customer-focused work style.

I’m excited to help the NG Industries team achieve new growth. My past successes include:

Your advertisement states that you require an account manager with at least five years of experience. I have been working as an account manager for eight years and would love the opportunity to work with NG Industries’ large client base.

My current responsibilities include:

Your closing paragraph should encourage the hiring manager to take the step of scheduling an interview with you. If you limit yourself to thanking them for their time and attention, you’ve missed an opportunity.

An additional strategy is using a postscript to highlight one final achievement. This accomplishment can refer to volunteer work or an award, as long as it’s relevant to the position. It draws the eye of the hiring manager and helps ensure they remember you and your skillset.

I’d like the opportunity to talk with you about how my skills and experience can help NG Industries achieve continued success. Please feel free to contact me with an interview time that fits your schedule.

Best regards,

Mahmud Azad

P.S. I’d love to tell you about being named the company’s top account manager two years in a row!

Thank you for taking the time to consider my application. If I can clarify any points, or if you need any further information, please don’t hesitate to contact me at your convenience.

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Account Manager Cover Letter Example

January 5, 2022 | By the Resume Genius Team | Reviewed by Samuel Johns, CPRW

Prove to hiring managers that you can manage client relationships with a top-notch account manager cover letter. Check out our downloadable sample below for some guidance!

Example of an account manager cover letter.

Want a fresh design for your cover letter? Download a new cover letter template from our collection.

Additional Templates & Samples Like an Account Manager Cover Letter

Sales Manager Cover Letter

Sales cover letter, customer service cover letter, account manager cover letter template (text format).

Formatting your cover letter well is essential if you want to impress employers with your application.

[Today’s Date]

[Hiring Manager’s Name] 123 Company Address Company’s City, State, Zip Code (xxx) xxx-xxxx [email protected]

Dear [Mr./Ms./Mx.] [Hiring Manager’s Last Name],

I found your job listing for an Account Manager on Indeed, and after reading through the job responsibilities, I believe that my experience and expertise make me a perfect candidate for this role. I have over ten years of experience in sales, consulting, and account managing. During this time, I’ve developed a robust skill set that makes me effective in handling clients, supporting projects, and furthering company goals.

Having started in sales, I’m knowledgeable in customer-relationship management, setting sales quotas, identifying consumer needs, and conducting quarterly reports. I excel at attracting new clients, negotiating agreements, and giving presentations to prospective customers.

As a consultant, I gained experience working with multiple clients and projects at once, developing strong relationships with my clients and implementing new marketing initiatives. Currently I manage accounts worth $4.7 million in annual sales. Some of my career highlights have been:

I would love the opportunity to work at Valley Tech, where the company focus is placed on client satisfaction. In all the roles I’ve held, I’ve fostered communicative and trust-based relationships with clients and exceeded their expectations. With my outstanding interpersonal skills and client experience, I believe that I’ll be an asset to your team. Please contact me at (xxx) xxx-xxxx to further discuss how I can benefit Valley Tech. Thank you for your time and consideration.

Tips for crafting an outstanding account manager cover letter

Learning how to put together a cover letter for the specific job(s) you want will help you land more interviews.

Account management positions can be very lucrative and competitive, so it’s important to have an edge over other candidates.

Writing an effective cover letter can give you the extra appeal you need to catch an employer’s attention and increase your chances of landing a job.

Here are three tips for making your account manager cover letter more effective:

Show off your people skills

To be a successful account manager, you need to have outstanding people skills . That’s because the role requires that you network, build lasting relationships with clients, and seek out new potential clients.

If you can demonstrate to employers that you have the interpersonal skills and sales skills it takes to make an effective account manager, they will be much more likely to seriously consider your candidacy.

In the second paragraph of our example cover letter, the candidate lists several important and relevant skills, formatted here in bold:

Having started in sales, I am knowledgeable in customer service , customer-relationship management , setting sales quotas , identifying consumer needs , and conducting quarterly reports . I excel at attracting new clients , negotiating agreements , and giving presentations to prospective customers. As a consultant, I gained experience working with multiple clients and projects at once, developing strong relationships with clients and implementing new marketing initiatives .

From just this paragraph, a hiring manager can get a firm grasp of what capabilities this candidate has and what benefit they can bring to the company.

Use numbers to support your professional achievements

If you want your cover letter to impress hiring managers, it’s not enough to simply tell them what job responsibilities you performed. You need to show them how effectively you performed those responsibilities. The best way to do this is by using hard numbers in your discussion of professional achievements.

Our candidate does this effectively in the second paragraph by using bullet points to showcase career highlights. Here are the candidate’s quantified points:

Currently I manage accounts worth $4.7 million in annual sales. Some of my career highlights have been: Spearheading new customer service initiatives to increase business volume 150% Recovering lost accounts worth $500,000 Consistently exceeding sales targets by an average of 18%

By finding ways to include numbers that highlight your accomplishments , you demonstrate to employers your ability to achieve results and bring tangible benefits to their company.

Tailor your cover letter to the job

This last tip is simple but powerful: tailor your cover letter to each account manager job you’re applying for. While writing a generic cover letter is fine if you need to save time, a bland cover letter won’t always give you the edge you need to win the attention of employers.

Tailoring your cover letter doesn’t mean you have to write each one from scratch. With a few small tweaks, you can make sure each cover letter is specially suited to each job.

Here’s how:

1. In the first paragraph, after introducing yourself, go on to mention how you found the job listing and why you’re interested in the specific position. This could be related to company culture, career growth opportunities, or how your values and goals align with those of the company.

2. In the body paragraphs, your goal is to show employers that you’re the best-qualified candidate for the position. To do this most effectively, make use of the keywords in the job description. Using the same language to describe your skills and experience will immediately show employers that you have the exact qualifications they are looking for.

3. In your closing paragraph, you should restate your interest in the position. This time, tell employers how you plan to use the relevant qualifications you established in the body paragraphs to achieve a certain goal. You want to leave employers knowing what benefit you can bring to their company .

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Cover letters are an important document in any job application, and should not be ignored or written casually. The space can be used as an introduction to who you are and why you would like the job you are applying for. A winning job application frequently has a strong cover letter that accompanies it. Your own cover letter should be a unique representation of your own skills and experiences. If you are having trouble getting started, refer to the following professional account manager cover letter sample and writing guide for inspiration and assistance with writing a winning document.

Professional Account Manager Cover Letter Sample

professional account manager cover letter template

Account Manager Cover Letter Must-Haves

A cover letter should be between three and four clear and concise paragraphs that serve as an introduction to you, and describe to the hiring manager why you are the best candidate for the position that is posted. Similar to the above professional account manager cover letter sample, the opening paragraph should include what job you are applying for and a brief summary of your skills and accomplishments that make you an ideal candidate for the position. A strong letter will usually reference the job listing and use similar language when describing skills in the middle paragraphs. The conclusion should always thank the recipient of the letter for his or her time and consideration, reiterate your determination in applying for the job, and invite the hiring manager to contact you for further discussion.

Best Action Verbs for an Account Manager Cover Letter

Powerful action verbs like purchased, screened, developed, restored, represented, demonstrated, expedited, founded, modified, and negotiated can help your application stand out like the above professional account manager cover letter sample.

Cover Letter Text

Dear Ms. Sager,

With a commitment to customer service and a strong desire to be part of a winning team, I am ready to advance my career in this industry. My professional experiences have guided me to the account manager position, and have made me the ideal candidate for the job.My previous associate positions have prepared me with useful knowledge about acquiring and maintaining a variety of accounts. In my last position I built a customer base that allowed me to be a leading representative of the business, growing profit margins while maintaining a superior customer satisfaction rating. As an account manager, I would be able to fully utilize my interpersonal skills as well as my sales skills, building relationships and exciting new partnerships to help grow your business.Advancing my career to the position of account manager has been a long-standing goal of mine. I would be excited to achieve this goal with your accomplished and award-winning business. My experiences, knowledge, and disposition would prove to be an asset in your industry. Thank you so much for your time and consideration, and I look forward to further discussing my application with you in an interview setting.


cover letter of account manager

Account Manager Cover Letter Examples & Writing Tips

If you want to be an account manager, then you will need a great cover letter to sell your skills and experience. Here’s what you can do to write the perfect cover letter.


Table of Contents

Account Manager Cover Letter Examples

Account manager cover letter, tips for writing your account manager cover letter using this example, faq: account manager cover letters, account manager cover letter example.

Account Manager Cover Letter Example

A good cover letter is key when it comes to conducting an effective job search in any industry. However, when you want to land a great account manager position, your cover letter will be of the utmost importance. The right account manager cover letter will elevate your job application and really grab the attention of the recruiter or hiring manager. Whether you’re looking for an entry-level job or you’re ready to join senior management, here’s how you can create a stunning cover letter that shows off your account manager skills well.

Q: Do I really need a cover letter to get an account manager job?

Yes, you should always provide a cover letter to complement a resume. An account manager cover letter will give you an opportunity to supplement the information in your resume and increase your chances of getting an interview. The only exception to this rule is when a potential employer asks that you do not provide one.

Q: How long should my cover letter be to get an account manager job?

Your cover letter and resume should each be one page or less in length. The ideal account manager cover letter should be around three-quarters of a full page. This length will give you enough space to expand on your resume without taking up too much of the hiring managers’ time.

Q: Does this cover letter example work if I don’t have a lot of experience?

Yes, you can use this example if you have less work experience – all you have to do is focus on other relevant experience or qualifications that you have. For example, you could impress a recruiter by discussing internships, certifications, or volunteer work that involves skills and achievements that relate to account management.

Account Manager Cover Letter Example

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Account Manager Cover Letter Example

Account Manager Cover Letter Example

To design a great account manager cover letter, you need to understand how the job is  perceived by employers and recruiters. Understanding insider standards and decision-maker psychology is  key to writing a convincing pitch … a pitch that leads to an amazing job.

There are a few types of companies that need your business once and don’t expect to see you again soon — for example, if you just bought a new house, you probably won’t be back next month to buy another one. But the majority of businesses rely on customer retention for repeat business, and this is where account managers play a vital role.

Account managers are responsible for a portfolio of customers that a company needs to retain so they don’t take their business elsewhere. Customer acquisition does little good if companies don’t hold onto their customers. 

So an account manager gets to know these clients and their needs, sells them goods and services, stays in contact with them, makes sure they’re happy with the service they’re getting, resolves any problems they’re having, and ideally upsells them on new products.

According to Glassdoor , account managers earn average base pay of $58,652 a year. According to Payscale , they earn $55,956 a year, with potential bonuses of $4,894, commissions of $11,861 and profit sharing of $2,528. The U.S. Bureau of Labor Statistics, normally a reliable provider of job info, does not track account managers separately. 

If this is your field, you know the importance of being a “people person” — likeable, attentive, helpful — and also of having skills in persuasion and psychology. All of these qualities will serve you well in writing the cover letter you need to find a job as an account manager., a leading provider of occupation-specific We’ve produced an extensive collection of occupation-specific cover letter examples , as well as professional guidance on how to prepare them. We also offer resume writing guides and examples, informative blogs and field-tested templates to help you create both job application documents.

Now we’d like to address the crucial second part of any job application, the cover letter.

What we’ll talk about in this guide, backed by a corresponding account manager cover letter example:

How to write a cover letter - expert guide [2023]

Here is exactly how you can write a cover letter that will stand out from the crowd, and help you land that interview.

Why an account manager needs a cover letter

The lazy way to apply for a job is just to email your resume to 50 employers and sit back and wait for the phone to start ringing. Find a comfortable chair, because you’ll be sitting a long time.

 As an account manager, you may become aware of a new set of products offered by your company that would be perfect for one of your clients. So would you just send your customer a blank email with a price list attached? 

Obviously not! Hopefully, you would compose a thoughtful email addressing your contact by name, opening with a friendly greeting, introducing these new products, addressing how they would help meet your client’s needs, and perhaps proposing a follow-up call or meeting to discuss the matter further. 

This is the idea of a cover letter — it’s a professional, friendly, appropriate way of reaching out to someone else with a business proposal. 

The purpose of a cover letter is to highlight the experience, skills and qualifications that would make you a great hire — making the case in a personal way that’s beyond the reach of a resume alone. The goal of a cover letter is to increase your chances of being hired. 

Although a small minority of employers prefer to be sent a resume only, a cover letter is generally considered an essential part of a job application. So if you don’t include one, you’ll face an uphill battle. Unless you’re specifically asked not to, always include a cover letter with a resume.

Best format for an account manager cover letter

The traditional cover letter structure is straightforward, functional and little disputed. Ignore it at your peril. In most cases, a cover letter should be one page only, a maximum of 400 words, and this is how it should be structured:

Cover letter header

Let’s look at which each of these components entails.

Dear Ms. Frampton,

Having represented two leading FMCG brands as an account manager in both retail and wholesale channels, the role at Quench Beverages would be an ideal next move.

As you seek to increase your share of the retail market, my contacts, operational insights and commercial acumen will put you in the best position to win shelf space. In my national account manager role at Jolly Wines I was working with 4 out of the top 5 retailers and I will bring an intimate understanding of their pricing, merchandising and supply requirements.

I am a strong negotiator and always seek to understand how to best meet a retailer’s strategic objectives. My promotional deals at HomeMart were consistently top of their performance tables, delivering +102% YOY sales and driving category participation and footfall. This led to increasing the range by 35% and becoming their leading supplier. Close relationships with buyers allowed me to grow business with every customer last year.

I have worked with cross-functional teams, delivering cost savings, marketing rebrands and logistics improvements. An account manager sits in the middle of a complicated web and has to pull the right strings at the right time to ensure continuous improvement. I helped Jolly to win Supplier of the Year to Kline Winestore in 2017 – they could become a strategic partner for Quench Beverages. I can see your products on their shelves already.

I am currently investing in an MBA as I have a medium-term ambition to become a Sales Director. As you have a flat account management structure, I hope to be able to prove my strategic worth and maybe make a case for a more extensive role. Looking at your current market coverage, there is the potential for a 3-4x increase over the next couple of years.

I have composed a presentation around how I would approach growing the Quench brand in the retail sector and would be delighted to take you through my thoughts at interview.

Deanna Linder

Looking for more ideas and inspiration? Check out these related cover letter guides and examples in the Sales category:

A cover letter header, also known as a letterhead, is the element at the top of the letter that contains your name, occupation, address, phone number and email. Sometimes it contains a couple of other items, like a LinkedIn URL, and sometimes the mailing address is omitted.

The header gives employers all the info they need to contact you, but it also serves as a design element that makes your letter more pleasing to the eye. Below the header, there’s virtually no room for creative design, but the header might contain some color, an innovative use of typography and layout, and an appropriate amount of white space. All of this can and should make your letter look better. 

Take a look at the free cover letter templates offered by to get an idea of some of the header options available. If you find one you like, download it and use it, and leave your header worries behind.

Align document styles

Your resume and cover letter should have a matching design, with the same fonts and formatting styles, and the headers should be very similar if not identical. If you use a red stripe in your resume header, don’t change the color to green in your cover letter.

Matching styles make it obvious that these two documents came from the same person and were designed to be paired together. 

On the other hand, mismatched fonts, styles and colors suggest a scatter-brained approach with little focus and little understanding of the importance of cohesive design.

Goal of the cover letter header: Distinguish yourself from other job applicants by attracting visual attention and displaying your regard for detail and professionalism.

Cover letter greeting / salutation

The cover letter greeting is a key part of your professional pitch. Being focused is vital. If you wanted to become one of the X-men, you could try writing a letter that starts, “Dear X-Men Hiring Department.” But you’d probably be better off singling out an actual decision maker: “Dear Professor Xavier.”

One of the most common errors made by writers of cover letters is that they never go to the trouble of finding out to whom they should address the letter. Names are important, and people get a little psychological boost out of seeing their own names. They’re also more likely to respond to a personally addressed letter.

Job listings often don’t name the person who is responsible for hiring, but with a little legwork (like a phone call, if necessary), you can usually find out. It shows good initiative on your part — like the kind of attention to detail that a company would be looking for in an account manager.

Some people find the greeting “Dear” a little old-fashioned, but it’s the safest option there is, followed by a “Mr.,” a “Ms.” or a “Dr.” and then a last name. Or if you happen to know the person you’re writing to, using his or her first name may also be perfectly acceptable. 

Goal of the cover letter greeting: Start off on a professional note while making a direct personal connection with the hiring manager.

Cover letter introduction

The cover letter introduction is your hook. It draws people in and engages them to read the rest. Put some thought into your opening sentence, and try to make it impossible for the recipient to stop reading. Your introduction should identify the job you’re seeking and begin to make a case for why you’re the perfect candidate.

Use bold, sincere, original language. Do not open with “I am writing this letter …” — the recipient already knows you’re writing this letter. Some people open with “Hello, my name is …” even though their name appears prominently at the very top and bottom of the letter. Use this precious space to say something unexpected that gets the reader’s attention.

It’s important to find the right tone of voice from the beginning. Study the company you’re targeting and see what kind of language it uses to address the public on its website or in other communications. Whether it’s highly formal or super-casual, try to write in a style that more or less matches the company’s style.

Beware of sounding arrogant (“I know I’m the best possible candidate for this job”), but don’t be too mousy either (“I was wondering if you would be willing to consider me for this job despite my lack of experience”). Strike a note that’s positive but not overconfident, friendly but not too familiar.

Goal of the cover letter introduction: Captivate recruiters with a preview of your qualifications that motivates them to read more.

Cover letter body

The central paragraphs of your cover letter are the “meat and potatoes” of your pitch, the place where you have to make a convincing case that you’re the right person for the job. 

If you have years of experience as a successful account manager, then start with that. If you have related experience as a sales rep or something similar, talk about how this has prepared you for the next challenge. And if you’re still in college and your work experience is nil, then lead with your educational credentials and explain why you feel called to become an account manager.

In reviewing your work experience, be specific, using facts and figures wherever possible. Don’t just say where you worked or for how long, but talk about your on-the-job accomplishments. Tell a story about a difficult challenge you faced in the past, what action you took and how you achieved a result that satisfied everyone.

Try to say something that names the company you’re writing to, ideally with some knowledge you have about the challenges it faces in its field — and how your contribution could help acquire and retain customers, increase sales and grow revenue. At the very least, this will demonstrate that you aren’t mass-mailing an identical letter to multiple employers.

Goal of the cover letter body: Reinforce the connection between your previous accomplishments and potential future benefits to the hiring organization.

Cover letter conclusion 

Close your cover letter conclusion with a wrap-up, a thank you and some kind of call to action. Plant the thought that your correspondent should do something as a result of this letter. You might say that you are always reachable at the contact info provided, that you would welcome a phone call to continue the conversation, or that you would be delighted to come in for an interview. 

In short, be a good salesperson! Many sales require multiple contacts, and the onus is on the salesperson to be the instigator of the next steps. 

In many ways, your cover letter can be a demonstration to a potential employer that you’re good at your job. All the factors are in play here: personal outreach, a convincing pitch and a call to action to close the deal.

Aim of the cover letter closing: End on an upbeat, self-assured note with a call to action that ideally results in an interview.

The simple word “Sincerely,” followed by a comma, a return and a full name is the time-honored way to close a business letter. Experiment with variants if you wish, but avoid any sign-off that sounds too casual or unusual.

Design tips for an account manager cover letter 

Looks matter, so don’t overlook the importance of an eye-pleasing design for your cover letter. The basics are not complicated, but they are often overlooked. 

Follow these rules to make sure your cover letter looks as good as it reads:

Writing psychology: Think like the person who will read your cover letter

It’s vitally important to empathize with the recipient of your cover letter. View your cover letter through the eyes of the employer or recruiter. You may love red cars, but you’ll never sell one to someone who only buys black cars. In sales, what you like doesn’t matter — the customer is not looking to buy what you like. 

When writing a cover letter, you may know exactly what you want to say. But is that what the hiring manager wants to hear?

Always remember that you are not trying to convince anyone that you deserve a job. Nor are you trying to explain to anyone what your needs are. You are writing about how you can help solve the employer’s needs, not yours. 

Sales-oriented companies sometimes talk about “customer focus,” or even “customer obsession.” Apple does not sell iPhones by convincing customers that Apple needs more revenue. Apple sells iPhones by convincing customers that they need iPhones.

So while your cover letter is primarily about you, you need to adopt a state of mind while writing it that is wholly focused on the person receiving it.

Put yourself in the shoes of the person you’re writing to. If you received this letter, would you want to meet the person who wrote it, and perhaps work with that person for years to come?

Have you found the right tone, compelling and readable, but never arrogant or presumptive? Have you sounded the wrong notes anywhere, and is there anything you need to delete?

Have you highlighted all of your most impressive experiences and relevant job skills? Or have you veered into extraneous tangents about your hobbies or anything else that doesn’t explain what makes you a good account manager? 

Have you used fresh, original language, or resorted to cliché-ridden fluff that sounds fancy but says nothing?

Your cover letter is a unique opportunity to showcase your personality, drive and passion — so make every effort to come alive. Write the sales letter of your life.

Cover letter mistakes you can’t afford to make

Here are some errors commonly found in cover letters that you need to strenuously avoid:

Key takeaways for an account manager cover letter

For best results, use a professionally designed cover letter template where all the formatting is done for you. You still have to write the letter — although's builder tool makes that task much easier — but you’ll be building on a field-tested foundation that’s been proven to succeed.

Free professionally designed templates

Sales Account Manager Cover Letter Examples

Sales Account Managers are responsible for a portfolio of accounts and increasing client profitability. Work duties vary from agency to agency and may include the following: coordinating account executives, training new members of the account team, building customer relationships, negotiating contracts, liaising with internal and external stakeholders, collaborating with sales teams, solving client issues, and preparing regular reports to communicate progress to clients.

Not exactly what you are looking for? Check our complete library of over 1000 cover letter examples .

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For help with your resume, check out our extensive Sales Account Manager Resumes .

Don't send your resume without a cover letter. Find out how to create a professional cover letter in our guide.

Also, read on to How to Become an Account Manager .

Include These Sales Account Manager Skills

Candidates interested in a Sales Account Manager position can check relevant qualifications and experience in the sample cover letter displayed just below.

Dear Ms. Patterson:

Dramatically increasing corporate revenues, delivering dynamic and effective presentations, and establishing robust client relationships are all crucial components for a successful career in account management. As a highly skilled and accomplished professional, I am well prepared to make a significant contribution to Neddleson Partners as your next Sales Account Manager.

From identifying business opportunities and developing strategic market campaigns to forging strong account relationships and achieving sales targets, I excel at managing all aspects of the sales process while continually providing superior client service. Moreover, my exceptional networking skills enable me to drive business and revenue and consistently outperform sales quotas and objectives.

A few highlights of my qualifications include:

Growing B2B sales by more than 17% year over year while achieving $5.7M+ in annual revenue across 60 accounts as an Account Manager with Global BDI.

Consistently earning recognition as a top sales performer at a national and global level, surpassing sales goals and attaining superior client satisfaction.

Acquiring $1.4M+ in revenue in new account wins through proactive, creative marketing efforts.

Leveraging outstanding account management and customer service talents to enhance sales, client portfolio, and revenue growth.

Employing persuasive communication, networking, time management, and presentation skills to capture interest and generate sales expansion.

With a proven history of outperforming corporate goals and boosting revenues, along with a dedicated focus on aggressively pursuing new sales opportunities, I am confident in my ability to extend my record of exceptional account management to your organization. I look forward to meeting with you to discuss how my qualifications can contribute to Neddleson Partners’sales goals and objectives.

Thank you for your time and consideration.

Shannon H. Henry

A professional cover letter is the first step toward your new job!



Account Manager Cover Letter Examples

You may think the cover letter is obsolete, but many recruiters place a high value on this document. You can use our account manager cover letter example and crucial do’s and don’ts to get inspiration and make sure your own letter is effective.

Account Manager Advice

Want to land a job as an account manager? You’ll need business experience, the right attitude, and, of course, a well-crafted cover letter that showcases your unique qualifications. The cover letter examples below have been created to do just that. Account managers manage individual accounts and work to build client relationships. With these cover letter examples as a guide, you can craft a cover letter that will impress hiring managers and improve your chances of landing the account manager job you want!

Cover Letter Tips for Account Manager

Finding jobs as a Account Manager can be accomplished with the right attitude, organization and determination. Follow these job search tips to make it easier to land that next job in your career path.

1. Networking is more valuable than ever. With an active online networking agenda paired with meet-and-greets at job fairs and other important business events, you will achieve the right formula to get in touch with your next opportunity.

2. Persistence in your job search is crucial. Following up with all leads and utilizing traditional job boards and social media outlets on a consistent basis is key to landing that interview.

3. Maintain a positive mindset throughout the ups and downs of a job search. This can be assisted by setting achievable and consistent goals of job applications and networking. This will reinforce your actions by knowing that you are trying your best to make things happen.

4. Consider contracting or freelancing during your search. This will not only help financially, but will also fill in gaps in your cover letter.

5. Make sure your social media profiles are professional. Hiring managers will definitely check your online presence.

Account Manager Job Seeking Tips

Showcase your best self with a high quality professional cover letter to find jobs as a Account Manager. This document continues to be the main information that companies consider before they make that all important call or write that email. Follow these do’s and don’ts to keep a step ahead of your competition.

1. Do highlight internships, volunteer work and civic activities through quantifiable listings with numbers such as “designed 15 pages on corporate website including infographics and audio/visual elements”. This is particularly important for recent graduates.

2. Do consider a format separate than a standard Microsoft Word template, ensuring readability and consistency throughout the document.

3. Do make sure your contact information includes a professional email. Immature or potentially offensive combinations of characters or words are a big turn-off for hiring managers and should not be used as an attention grabber.

4. Don’t forget to double-check spellcheck. It is not all-encompassing. If unsure, have someone you trust to check your cover letter for grammatical or other typographical errors.

5. Don’t combine multiple jobs for an employer in one listing. Use separate entries for consistency in format and readability.

*As seen in :

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