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extensive problem solving def

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Meaning of extensive problem solving in English

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Extensive Problem Solving - Meaning, Importance & Example

What is extensive problem solving.

Extensive problem solving is the purchase decision marking in a situation in which the buyer has no information, experience about the products, services and suppliers. In extensive problem solving, lack of information also spreads to the brands for the product and also the criterion that they set for segregating the brands to be small or manageable subsets that help in the purchasing decision later. Consumers usually go for extensive problem solving when they discover that a need is completely new to them which requires significant effort to satisfy it.

The decision making process of a customer includes different levels of purchase decisions, i.e. extensive problem solving, limited problem solving and routinized choice behaviour.

In this article:

Elements of Extensive Problem Solving

Importance of extensive problem solving, example of extensive problem solving.

The various parameters which leads to extensive problem solving are:

1. Highly Priced Products: Like a car, house

2. Infrequent Purchases: Purchasing an automobile, HD TV

3. More Customer Participation: Purchasing a laptop with selection of RAM, ROM, display etc

4. Unfamiliar Product Category: Real-estate is a very unexplored category

5. Extensive Research & Time: Locality of buying house, proximity to hospital, station, market etc.

All these parameters or elements leads to extensive problem solving for the customer while taking a decision to make a purchase.

Extensive Problem Solving

It is very important for marketers to know the process that customers go through before purchasing. They cannot rely upon re-buys and word of mouth all the time for acquiring new customers. The customer in general goes through problem recognition, information search, evaluation, purchase decision and post-purchase evaluation. Closely related to a purchase decision is the problem solving phase. A new product with long term investment leads to extensive problem solving from a customer. This signifies that not all buying situations are same. A rebuy is very much different from a first choice purchase. The recognition that a brand enjoys in a customer’s mind helps the customer to make purchase decisions easily. If the brand has a dedicated marketing communication effort, whenever a consumer feels the need for a new product, they instantly go for it.

To help customers in extensive problem solving, companies must have clear transparent communication. It is thus very important for marketers to use a proper marketing mix so that they can have some cognition from their customers when they think of new products. With the advent of social media, the number of channels for promotion have hugely developed and they require a clear understanding on the segment of customer that each channel serves. The communication channels should lucidly differentiate themselves from other brands so that they are purchased quickly and easily.

Let us suppose, that Amber wants to buy a High Definition TV. The problem being, she has no idea regarding it. This is a case of extensive problem solving as the amount of information is low, the risk she is taking is high as she is going with the opinion that she gathers from her peers, the item is expensive and at the same time it also demands huge amount of involvement from the customer. Similarly, buying high price and long-term assets or products like car, motorcycle, house etc leads to extensive problem solving decision for the customers.

Hence, this concludes the definition of Extensive Problem Solving along with its overview.

This article has been researched & authored by the Business Concepts Team . It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

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Extensive Problem Solving

Marketing dictionary.

buying situations which require considerable effort because the buyer has had no previous experience with the product or suppliers; also called Extensive Decision Making.

See: Limited Problem Solving

Select a letter to find terms listed alphabetically.

LinkedIn

Extensive Problem Solving

In the choice process, extensive problem solving includes those consumer decisions requiring considerable cognitive activity, thought, and behavioral effort as compared to routinized choice behavior and habitual decision making . [1]

This type of decision making is usually associated with high-involvement purchases and when the customer has limited experience with the product category. [2]

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Extended Problem-solving Definition

The situation where a potential consumer looks for the best good or service in an unfamiliar , expensive , or infrequently-bought category , requiring a great deal of research .

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buying situations which require considerable effort because the buyer has had no previous experience with the product or suppliers; also called Extensive Decision Making. See Limited Problem Solving; Routing Problem Solving

Buyer behaviour in cases where buyers face complex buying decisions for more expensive, less frequently purchased products in an unfamiliar product class. Buyers engage in extensive information search and evaluation

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Types of Consumer Decision - Explained

What types of decisions do Consumers Make?

extensive problem solving def

Written by Jason Gordon

Updated at August 22nd, 2021

Table of Contents

What are the types of consumer decisions.

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Consumer decisions can be categorized into three primary types: 

What is a Routinized Response?

This is the kind of decision where you don't really have to think much about it. That is, it's a routine. In the context of making a purchase, this is when we make the decision to purchase without going through the consumer decision-making process. Generally, it means we simply follow or repeat a previous course of action. Think of going to the store and buying the same type or brand of grocery item that you buy every week. You do this as a routine, rather than identifying alternatives and comparing them. 

What is Limited Problem Solving?

This type of purchase decision involves a little more thinking or a little more consideration. Maybe we consider different products in making our purchase. Maybe we consider how much to buy. Whatever our considerations, we're going to spend more time and effort making this decision or making this purchase. 

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COMMENTS

  1. EXTENSIVE PROBLEM SOLVING definition

    Meaning of extensive problem solving in English ... the process of a customer trying to get all the information they need in order to be able to

  2. Extensive Problem Solving

    Extensive problem solving is the purchase decision marking in a situation in which the buyer has no information, experience about the

  3. Extensive Problem Solving

    Extensive Problem Solving ... buying situations which require considerable effort because the buyer has had no previous experience with the product or suppliers;

  4. Extensive Problem Solving

    Definition. In the choice process, extensive problem solving includes those consumer decisions requiring considerable cognitive activity, thought

  5. What is Extensive Problem Solving?( levels of consumer

    Extensive problem solving is the purchase decision marking in a situation in which the buyer has no information, experience about the products, services and

  6. Extended Problem-solving Definition & Meaning

    Extended Problem-solving Definition ... The situation where a potential consumer looks for the best good or service in an unfamiliar , expensive , or infrequently

  7. Extensive problem solving

    Extensive Problem Solving. Buyer behaviour in cases where buyers face complex buying decisions for more expensive, less frequently purchased products in an

  8. Types of Consumer Decision

    What is Extensive Problem Solving? ... This is when we're making a decision to purchase and we are really going to labor over that decision. That

  9. Extensive Problem Solving (Marketing & Web)

    in consumer behaviour, buying which is associated with the purchasing of high-involvement products which are important to the consumer and therefore require

  10. Extensive Decision-making

    She loves her particular brand of chocolate so much that she would not want anything else. When purchasing a treat for herself, she does not