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What Is a Website Mockup? [+ 4 Steps to Make One]

Jamie Juviler

Published: February 08, 2022

High-quality websites are so common these days, it’s easy to forget how much work it takes to build one. From jotting ideas down on notepads to low-level sketches up through user testing and programming, the entire process can feel daunting, especially if it’s your first time.

person showing a website mockup on a computer

On the flip side, it's exciting to see a website come to life, going from an idea in one designer’s mind to a fleshed-out online presence. In the website design process, a mockup is when that final product truly begins to take shape.

Website mockups give the first clear picture of how a website will look for you and your fellow stakeholders. Because the mockup phase sits in the middle of the design process, it can be overlooked. However, it’s a vital step that all web designers should understand.

In this guide, we’ll explain what a mockup is, when you make them, and how they’re made. Then, we’ll recommend some tools you can use to draft your mockups and turn your notepad pages into stunning web pages.

Download Now: Free Wireframe Review Templates

What is a website mockup?

A website mockup is a static visual model of what a web page, website, or web application will look like in its final form. A mockup is designed to resemble the final product, but it is not yet functional (i.e., you can’t interact with it).

A website mockup will typically include a site’s main layouts , page elements, branding, colors, fonts, and content like text and images (though it may use placeholder content like lorem ipsum text and stock images), with the goal of simulating the final website for designers, developers, product managers, clients, and other stakeholders.

Importantly, a website mockup is static — it shows how a website looks, but not how it behaves. It doesn’t contain moving parts like animations, pop-ups, image sliders, clickable buttons, or working links. These are added to the design later in the prototyping phase and eventually in the final website.

When do you create website mockups?

Website mockups are made in the middle of the website creation process. While approaches to site development vary, most will include five broad phases: ideation and research, wireframing, mockups, prototyping, and programming.

In the ideation/research phase, website and product designers determine what the website needs to accomplish and what it needs to include to satisfy the client and users.

Next, the team will create wireframes. A wireframe is a blueprint of the website that maps the basic functionality, elements, content, layout. It acts as the basis for designers to add visual elements on top. Wireframes can be low- or high-fidelity. In the example below, the wireframe on the left is low-fidelity and the one on the right is high-fidelity:

website mockup: examples of low and high fidelity wireframes

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How to Create a Website Mockup — Complete Guide & Examples

How to Create a Website Mockup — Complete Guide & Examples

Written by: Orana Velarde

How to Create a Website Mockup — Complete Guide & Examples

Website mockups are the single most important tool for web/UI designers. There’s no better way to show how a website design looks—or will look—on a browser than by creating a website mockup for it.

But that’s not all website mockups are good for. They elevate a promotional graphic for a website or web app launch, add visual value to an email header, and can improve the effectiveness of a CTA banner in a blog post or article.

Are you a web/UI designer looking for ways to make your work stand out? Or a marketer searching for new ways to create visual material for your campaigns? This blog post is for you.

In this complete guide, we’ll discuss everything you need to know about creating a website mockup and a selection of website mockup templates to get you started immediately.

Let’s get to it.

Here’s a short selection of 8 easy-to-edit website mockup templates you can edit, share and download with Visme. View more templates below:

how to create a web page mockup

Table of Contents

Why Use A Website Mockup?

How to create a website mockup.

What Is A Website Mockup Or A Website In A Mockup?

A website mockup is an attractive visual composition showcasing a website's design in different digital displays. Its purpose is to show how the finished design will look in real life when a viewer sees it on their computer, tablet or phone. It’s the perfect content type for sharing a finished UI design job alongside a link to the entire portfolio piece.

Wireframe vs. Mockup vs. Prototype

Mockups, wireframes, prototypes, are they all the same? Are they different? That’s a tricky question!

The word mockup has more than one meaning, both relevant but not the same. This tends to create confusion between designers and clients. Let’s start with the official definition of the word mockup and elaborate from there.

A Mockup—or "Mock-up"—is a model of something that shows how it will operate when it is built or used when the real thing is not yet available. Mockups, specifically website mockups, can be two different things:

If you landed here looking for number two, please visit our resources on that topic. Also, if you’re looking for mockup and wireframe templates to create your own, browse our template gallery to get started.

On the other hand, if you're a UI or web designer creating a portfolio or putting together a proposal for a client, then it’s likely you are searching for instructions on creating a website mockup or a mockup with a screenshot of a website in it. Then you’ve landed in the right place; keep reading.

Made with Visme Infographic Maker

The word mockup is often used interchangeably with the words wireframe and prototype. But what’s the difference? It might not be the case in other industries, but in UI/UX design, it is like this:

While they’re similar, each one has a different purpose. Interchanging the two in conversation is an easy mistake, but it's better to know the difference when working in digital design.

Wireframes are sometimes called mockups because they’re essentially doing what mockups do; being the model of something.

Just remember this, a website mockup is a graphic with a device showing the design of a website—finished or in concept.

Prototypes are high-fidelity wireframes with some functionality that can be user tested. Like wireframes, they’re created with a tool like Figma or Sketch.

Additionally, in a wireframe or prototype , the client or stakeholder sees much more of the website than they would in a mockup. A mockup shows what you’d see on a screen above the fold.

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how to create a web page mockup

Earlier, we mentioned how website mockups are essential for designers and innovative for marketers. But they’re also highly useful in an agency setting or for a web design/development team working with stakeholders. The best part about website mockups is that they’re practical across all stages of a web project; at the start, throughout the iterations, at the end and beyond.

A mockup sets the scene for the web designer's work. At the start of a web project, sharing the initial design in a website mockup proposal saves time on iterations and feedback.

Why? Because the client or stakeholders are able to see early on what it’s going to look like, even before the development starts. Go one step further, and add a video of the website scrolling instead of a static image inside the device mockup.

When a web project is finished, the designer and agency can add them to a portfolio using an aesthetic design of a website mockup. New clients will see previous work in a different light than if they were shared as simple screenshots or just a link. Website mockups help creators get more web design clients by adding a dose of visual professionalism to their portfolio.

Lastly, website mockups are a unique addition to any marketing strategy. Include a website mockup in promotional material for the launch of a new website or web app. Share the new, updated version of your site or invite viewers to read your blog by showing them how great it looks. Use different devices to visualize the web design from different viewpoints and inspire clients to click on your CTA.

The first thing you’ll need when making a mockup for a website is a set of high-quality screenshots. If the site you wish to create a mockup with isn’t online or is still only a visual concept, you’ll need images of the designs as they would look on a screen.

Here is the complete step-by-step guide to creating a website mockup

1. Make screenshots of the website in a web browser

The screenshot is the image that’ll go inside the empty space of the device in the mockup. You can do this with the screenshot keyboard shortcut of your iOS or with a service like Monosnap. Don’t include the navigation bar at the top; capture only the content of the website that’s visible on the screen—above the fold.

2. Sign in to Visme and create a new project

Log in to your Visme account and click on the blue create button. Visme mockups are available as templates or as individual elements to add to any project. Start whoever you prefer, template or blank; it’s up to you!

3. Select and place the mockup devices you need

Need more devices to show off your design? Choose from the mockup elements on the left sidebar; you’ll find them in Photos > Mockups. Commonly, web designers display three devices in a website mockup, a laptop or desktop screen, a tablet and a phone.

4. Upload the screenshot into your image library

Now it’s time to upload the screenshot of the website. Remember to take screenshots for tablet and phone views. They’re not the same as the laptop. The upside of using three screenshots shows that your design is responsive.

5. Drag the image to the mockup device

Add each image to its device by dragging it from your library or with the Add Image button. Crop to adjust, or go back and take another screenshot on your device. Once the image is inside the mockup element, you can resize and move them easily.

6. Add design elements to create an attractive scene

Set the stage for your website mockup with a custom background and supporting details. Add color and texture to make the overall composition more appealing. You can also use the website’s design style to inspire its mockup.

Website Mockup Templates You Can Use Right Away

1. platform.

The most common use for a mockup with websites is this composition of the same site on different devices. In this case, the design promotes a streaming service available on any device. But for a website or UI designer, this template is perfect for displaying a responsive design. Take a screenshot of every size and place it inside each device mockup.

Streaming Mockup Square

2. Maintenance Announcement

Use a website mockup to announce any maintenance, update or refresh to your website. Share it on social media, in an email newsletter or as a banner in your community. As long as you brand the overall design, your audience will know straight away that it’s coming from your company. Complement the notification bar at the top of your site with a graphic to share widely.

Maintenance Announcement Mockup

3. Online Course

Promote your online course with any device mockup. Create one with a phone, another with a tablet and a third with a laptop to segment your messaging. Your omnichannel marketing campaign needs great visuals that capture the attention of all possible clients. With a template like this, you can reach everyone you plan to sell your course to.

Yoga Course Mockup Square

4. Management App

Share the news of your upcoming web and mobile app launch with an attractive website mockup. You don’t need much to create an engaging graphic to post as a social media ad or newsletter graphic. A great mockup, well-crafted copy, your brand colors and fonts and a little personality are enough to launch with the best foot forward.

Time Management App Mockup

5. Blog Promotion

Have you published a new blog post? Here’s an idea; create a mockup graphic with a screenshot of your blog on the device. Use the design to share on social media, in your email newsletter or as a Facebook or Twitter ad. Add an inviting call to action and welcome new readers to your site.

Social Media Ad Mockup

6. Sales Promotion

Let everyone know about your sale campaign. Include a mockup visual in your marketing collateral along with other graphics to entice action with your followers. Edit the template colors to reflect your brand colors, switch the fonts to yours and save the final design as a template for your team to reuse in the future for other campaigns.

Summer Sale Mockup

Add Variety To Your Visual Communication Assets With Visme

Sharing visual examples of your work in real life will impact your viewer positively. Create a website mockup—or mockup with a website—in minutes. Share it easily on your portfolio or add it to a client proposal.

Visme’s mockup templates are designed for engagement and efficiency. Try the Visme mockup maker and showcase your work in an attractive and memorable way. Remember to take a good-quality screenshot from a device of similar dimensions to the ones you use in the design. Sign up for a Visme account today and start creating content with your team.

Easily create stunning mockup designs with Visme

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About the Author

Orana is a multi-faceted creative. She is a content writer, artist, and designer. She travels the world with her family and is currently in Istanbul. Find out more about her work at oranavelarde.com

how to create a web page mockup

Website mockups: 4 popular approaches to explore

We compare the different types of website mockup tools.

Website mockups

Website mockups can be created in lots of different ways. It's true there is no 'best' approach, but depending on certain UI and UX designers' styles and preferences (and the design process), some will work better than others.

In this article, we'll look at the pros and cons of four of the most popular options: end-to-end UX tools, mockup tools, graphic design tools, as well as coded designs that start to blur the lines between website mockups and prototypes. 

If you're after wireframing tools specifically, see this post on the best wireframe tools (opens in new tab) , or for a wider collection, check our out our mega-roundup of the best web design tools (opens in new tab) .

Don't make the mistake of thinking all website mockups are the same. Simple decisions about platforms, fidelity, and coding will all produce significantly different results. Know what you want and what your goals are before you even begin the design process – if you want a tool that supports all three phases, it's best to start out using it than to switch over halfway through. Likewise, if you need a stellar, fully realistic mockup, keep in mind that you'll be using a graphic design editor at some point.

01. End-to-end UX tools

At the highest tier are end-to-end tools that aim to satisfy the entire workflow: mockups, prototyping, documentation, developer handoffs, and design systems. UXPin (opens in new tab) has been catering to this need since the early 2010s, but a number of other brands, such as Adobe and InVision, are now also trying to create the ‘one tool to rule them all’.

So how do these tools stack up just up for mockup creation? They can tackle them without any problem – and then some. With UXPin, for example, you can create mockups with multiple states and interactions. It even mimics some features of Photoshop and Sketch by including a Pen tool. 

On the other hand, Studio by InVision (opens in new tab) , allows for some pretty nifty animation editing; while Adobe XD (opens in new tab) lets you open Photoshop and Sketch files inside your XD designs, and apply colours, symbols, linear gradients and character styles. 

Most importantly, end-to-end tools are now offering design systems to ensure consistency of mockups across projects. Design systems give everyone a single source of truth for assets and design principles across tools. If you plan on creating a lot of mockups, this feature becomes almost mandatory. 

When selecting an end-to-end tool for creating your website mockup, it’s worth considering the following aspects:

02. Dedicated mockup tools

Less robust solutions such as Principle (opens in new tab) , Framer (opens in new tab) , Moqups (opens in new tab) or Balsamiq (opens in new tab) can still provide you with everything you need to build your mockup – you’ll just lose the additional workflow and design consistency features. These tools are designed to make the creation process as easy as possible, so you can focus more on stylistic decisions and less on how to manipulate the program.

Dedicated mockup tools have clear advantages: Beginners benefit from their ease of use, while experts appreciate the designs specifically tailored to their advanced needs. On the more advanced end, tools like Framer and Principle specialise in animations and interactions for mockups.

On the lower end, Moqups and Balsamiq provide more functionality than non-design tools that are sometimes used for wireframes and mockups (such as Keynote (opens in new tab) ), but they are limited to only low-fidelity designs. They can, however, be quite useful if the goal is to create low-fidelity wireframes very quickly.

When it comes to mockup tools, you need to decide if a simple wireframing solution will just do, or if you need more advanced screen design. No matter what mockup tool you choose, just make sure you’re willing to accept the loss in collaborative workflow and less design consistency features offered by end-to-end tools.  

03. Graphic design software

Some designers swear by software like Photoshop CC (opens in new tab) , Sketch or Illustrator CC (opens in new tab) , especially those particularly skilled or familiar with tools that offer control down to the pixel. Graphic design platforms work best if you're aiming for the highest level of realism and visual fidelity. And as we explain in our guide to rapid prototyping using Photoshop CC (opens in new tab) , it may be easier than you think.

Working in graphic design software gives you access to an almost endless selection of highly defined colours, so if you're working within the restrictions of a rigid and preset colour scheme – for example, under particular branding rules – then these programs may be your best option. More than colour options, these programs offer far more visual tools, allowing you to tackle the minutiae of detail.

However, the drawback of using this type of software is that it can be difficult to translate when it's time to start coding the design. What worked in Photoshop may not always work in code (elements like fonts, shadows, gradient effects, and so on), which can translate to time wasted figuring out solutions for the prototyping phase.

For style-heavy pages it might help to hammer out the specific visual details during the mockup phase, in which case Photoshop or Sketch will give you the most options. Similarly, if you're dealing with a nit-picky or hard-to-please client, presenting them with a gorgeous and impressive mockup might win them over more easily.

It's also worth mentioning that mockups created in Photoshop or Sketch can be dragged and dropped into the prototyping phase with UXPin. This lets you easily animate all layers (no flattening) with a few clicks, and ensures you don't need to start from scratch when it's time to prototype. 

If visuals are not your only priority, you might be more efficient using a tool that allows you to do the wireframing, mockups, and prototyping all in one place. Graphic design software can be more trouble than it's worth for mockups unless you're looking for optimum visualisation – you'll definitely need to communicate regularly with your developer, since these tools aren't designed for collaboration.

04. Coded mockups

If you're mainly a designer and not comfortable with coding, then this obviously isn't an option. As discussed in The Guide to Mockups (opens in new tab) , coded mockups are not the default choice.

Most coding can be postponed until the prototyping stage (if you're creating an HTML/JavaScript prototype) or even later (if you use a prototyping tool). But despite the complexity and potential obstacles, there are many respectable designers who advocate introducing code into the mockup phase.

While improvements in tools and technology mean that more and more possibilities are opening up in layout design, not everything is easy (or even possible) to recreate in code. Starting in code lets you know right away what you can and cannot do. If you’re comfortable with code, it can also be argued that starting with this is less wasteful – the mockup is going to end up in HTML/CSS anyway. 

But as we mentioned before, mockups with coding are not a popular strategy, for more reasons than the difficulty of coding. Starting to code too early may limit your creativity and readiness to experiment, as it's easy to worry about the feasibility of your ideas in code rather than how exciting they could look. 

It's up to you when to introduce coding. Just make sure you know your design aims and keep the developers updated on how you're prioritising features.

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Ready to present your fresh website design to the client? Forget about sending old-fashioned PDF files, instead create a memorable presentation with mockups. With website mockups from Smartmockups, you can create an eye-catching website presentation that helps the client understand your vision. Using Smartmockups takes just seconds and the result is a professional way of presenting your design idea across all devices. No graphic design or skills needed.

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1. Find your favorite website mockup

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Upload your design to the mockup and with one click you’ll get an instant preview. Our design tools will give your mockup some extra brilliance.

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7 of the best tools to create mockup design for website

Divya Verma

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Perhaps, one of the most thrilling stages of building a new website is design creation. However, websites today are subject to a high degree of judgment and can influence perceptions of credibility in a matter of seconds. Besides, it takes less than 50 milliseconds for a user to judge your website.

This makes the website design stage and creating a good mockup more critical. Visuals help convey messages and build an emotional bond with people. And when it comes to website design , having a terrific visual presentation is a must. 

Well, the visual presentation of the website is known as a mockup. A website mockup represents a website to embody the idea of  how the original website will look  after the implementation. 

Showcasing the published website in different variants to the clients is something impossible. So, a website mockup is the only way to materialize your vision and make clients know how a processed website will look like.

But, before we dive into the website mockup design tools, let's first understand why you shouldn't miss having a clear  web design mockup . 

Why choose mockup design for websites? 

Now, the question is why it is important to use a responsive mockup in website design . Well! The reasons are many, but let's discuss some of the benefits that will inspire you to design a great mockup web. 

Are you excited to give website mockups a try? The website mockup tool will help you achieve your goals.

Below are some of the website mockup tools by using which you easily create mockup designs for your website.

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7 best tools to create mockup design for a website

As a designer, once we start creating a blog or website, we come up with many ideas. However, jumping into them straight away may not be a good idea, perhaps. Because if your idea gets rejected or disapproved by the client, you have to work on it from scratch. Luckily, many Web UI mockup tools are available on the internet that allow you to create interactive prototypes identical to your actual web pages.

So, now you can quickly share your design ideas and visuals with your team and other stakeholders without worrying about the rework. So, let's have an inside look at some of the best mockup design tools.

Let's roll… 

Mockplus icon

Mockplus is one of the most common and powerful website mockup free tools that allow you to create website designs and build mobile and desktop app mockups. If you are a web designer and want to create scalable sites that look good on different sites, then this tool is for you. 

By using this tool, you can create web design mockups in a few minutes with a drag and drop editor . This tool is perfect for you, especially if you are a solo designer or running a small team. You can utilize the free version of this website design mock up tool to create five projects. Furthermore, if you want to create more projects, then it will cost you around$9 per month. 

Adobe XD icon

It is another powerful tool that allows you to build a mockup for your website as well as a fully functional prototype for your mockup. It provides the option to preview mockups on different screens like desktop, mobile, tablet, etc.

All your files created on Adobe XD will be stored on the cloud. This shows that you can view the files from anywhere and anytime. Also, you don't have to worry about losing data as everything is safely stored in the cloud. Moreover, it allows you to understand more granular details such as color contrast, grids, typography, etc . 

What is mockup design, and how to create one?


Balsamiq icon

You can also utilize a Balsamiq tool to create clear and interactive mockups for your website. It is completely free until or unless you extend the features and opt for paid plans. Most excitingly, if you have a desktop app, then you can use the tool in the cloud.

It provides reusable libraries and signature hand-drawn mockups that clearly showcase the broad UI elements of your website design. So, if you're in search of a tool that offers cross-platform functionality and excellent offline support, then you can add the Balsamiq tool to your bucket list. It comes with a 30 day free trial to the users . 


If you are in search of a web-based platform that allows you to create mockups for your websites, mobile apps, and video interfaces, then you can take the help of the Moqups tool. With the use of this single platform, you can design prototypes, visual designs, and wireframes easily.

The interface of Moqups is not only user-friendly but also intuitive. If you are a single user, you can get started with its individual plan that starts at $13 per month. If you want to use its best value plan, then you can opt for its pro plan that starts at $20 per month. Thus, you can add this tool to your list, especially if you want to do your job fastest .


MockplusiDoc icon

MockplusiDoc is another collaboration tool using which you can simplify the process of creating mockups for your website. With the help of this tool, you can easily edit the design, improve the interaction, upload the files, and prototype the file. 

By using this tool, you can design the mockups and keep your work organized organically. No matter whether you are a fresher or an experienced web designer, you can use the MockplusiDoc design tool to make powerful, clear, and responsive website mockups. 

Fluid ui icon

Are you the one who doesn't have enough time to download a desktop application? Then Fluid UI is one of the top listed website mockup tools that is both responsive and easy to use. Using this tool, you can create both a simple and complex website mockup with the help of its drag and drop editor.

More than 2000 items of built-in components can be used for Mac systems, iOS, and material design. As interactive mockups are trendy, you can use the Fluid UI mockup tool if you want to make them highly engaging and near-perfect.

This tool's solo plan, pro plan, and team plan will cost you around $8.25 per month, 19.8 per month, and 41.58 per month, respectively. 


Mockingbird icon

It is another top-listed web-based mockup generator that can be used for rapid prototyping. If you want to design a mockup in a few minutes, then you have the option to choose the Mockingbird tool. It is a drag and drops editor tool that allows both professionals and freshers to design mockups without any hassle.

The most exciting feature of this tool is that it allows you to link various mockups, which will further help you understand how your live website will look. Also, this website presentation tool allows different teams to work seamlessly and design websites easily. To get started with this tool, you have to pay $12 per month. In this cheapest plan, you can create three web design mockups free.

The best practices for mockup design templates you need to use

Wrapping up 

Designing a website without using a mockup is very difficult. And choosing the best website wireframe tool for the list of thousands is not a cakewalk. You have to do thorough research to make sure the chosen tool is worthy and allows you to create appealing website mockups. 

Hopefully, the above checklist will help you make the right choice in choosing the best mockup design tool for a website in minimal time. Still, if you face any issues in creating mockups while using the mockup design tool, feel free to contact us . 

Also, if you find this article useful, don't forget to share it with others! 

Happy designing! 

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Making Website Magic

How to Create a Website Mockup Design with Canva & MockUPhone

Whether you’re launching a brand new website for yourself (or a client!), want to show off a new opt in, or even to just talk about your website pages in general – creating a website mockup is such a great shareable graphic. This tutorial will walk you through how to create a website mockup design with the free tools Canva & MockUPhone!

We know everyone learns differently – if you prefer video, please watch the video tutorial below! If you’re more of a step-by-step person, we’ve written out the steps under the video.

Watch the Tutorial:

How to Create a Website Mockup Design with Canva & MockUPhone – Step by Step:

how to create a web page mockup

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Sam is the CEO and lead web developer of Sam Munoz Consulting, LLC. Through years of coding, development & design experience - she is all about simplicity, minimalism & making websites that align with her client's business models & goals.

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