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How to write a review or recommendation on any Facebook business page

If you've just been to a really great — or not so great — business, you probably want to tell someone about it. You could just post about it on social media, but that only goes to your friends. It would probably be more useful to let people who actually want the information know.

There are many ways to do that, but one way is to post on a business' Facebook page, if it has one. You don't have to leave a generic post on the page, and it's not the traditional star rating like you're used to either.

Facebook has changed their reviews to recommendations, which can include photos and tags in addition to text. Now, star ratings for a business are calculated by a combination of past reviews and customer recommendations. 

Here's everything you need to know about Facebook recommendations.

How are Facebook recommendations different from reviews?

While they serve a similar purpose, there are a few key differences between recommendations and reviews. 

First, Facebook reviews are visible to anyone on Facebook, while recommendations can be limited to just friends. Facebook reviews also have a star rating whilst recommendations do not.

What are the benefits of using Facebook recommendations?

When recommending a business, you can add photos to accompany your text and select tags to highlight key features about a business (like child-friendly or cozy atmosphere). 

Additionally, if one of your Facebook friends recommends a business, it will appear first on that Facebook page as well as on your friend's timeline.

How to write a review on Facebook

1. Go to the Facebook page of the business you want to review. 

2. Click the Reviews tab.

3. Underneath Do you recommend [Business Name]? click Yes or No .

4. Write your review about the business. Reviews must be at least 25 characters long.

5. In the Sharing section , select who will be able to see your review. You can choose just friends, or set it to public so that anyone can see it. When you're finished, click Post . 

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how to write a review on facebook page 2020

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Nikola Bojkov

How to leave facebook reviews with the new facebook recommendations.

Learn everything about Facebook reviews and the new Facebook recommendations.

how to write a review on facebook page 2020

Facebook recently introduced new updates for Business Pages .

The main goal of the newly redesigned pages is to provide easier ways for people to interact with local businesses on social media.

According to Facebook’s VP of Local, Alex Himel, Over 1.6 billion people around the world are connected to a small business on Facebook. And starting from August 2018 Facebook is making new changes to Facebook Business Pages to help more people connect with local businesses.

One of the main updates is the further development of the feature Recommendations, which is an evolved version of the Facebook reviews system.

As stated in the official update, Facebook is making Recommendations from the business’s community more helpful:

‘People use Recommendations to ask their communities where to go, where to eat, or where to shop. We’re making those Recommendations more prominent on Pages.’

We are all aware that reviews and recommendations are extremely important for any company’s reputation.

And positive reviews or 5-star reviews from previous customers are becoming a new channel to build trust among potential customers.

What is very interesting is that 1 in 3 Facebook users are using the platform to find reviews and recommendations.

facebook page stats

In this post, we are publishing everything you need to know about this new feature, how it will affect your Facebook presence, and how to make the most out of it.

This is why you need to pay attention to these updates and continue reading about what is changed and how to make the most out of Facebook Recommendations.

Facebook reviews are becoming Recommendations

How are recommendations different from reviews, main benefits of the new facebook recommendations, how the new facebook rating score is calculated, how to activate facebook recommendations, how to recommend a business on facebook, how to report a recommendation, how to get more facebook recommendations, how to embed facebook recommendations on your website, key takeaways.

This new feature is already rolled out, and businesses will have the chance to see new reviews designed on their Facebook Page. The main change of the system is that the Recommendations option is integrated within the reviews, and all recommendations that customers or other Facebook users previously gave will also be listed in this Reviews/Recommendations section.

Embed Facebook reviews widget

Manage Your Facebook Recommendations

Try EmbedReviews , generate Facebook and Google reviews , and display a social media reviews widget on your website. Automatically and in seconds.

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This means that recommendations are not only the opinions given by customers directly on the business’s Facebook page but also when people respond to their friends when they look for a recommendation on Facebook.

Note: The old Facebook reviews are safe and sound, and your Facebook Page will continue to display all previous reviews that you’ve generated.

Well, there are differences:

So, the bottom line is:

The changes in the reviews system to recommendations are providing more options for customers to give their opinions about a certain business. Here are some of the benefits:

Facebook recommendations benefits

Increase reach with Recommendations

Your Facebook Page score will be reflected across Facebook, especially at places where customers make relevant decisions, such as Maps. Recommendations are discoverable across Facebook when people are searching for, or talking about your business. The best thing is that Facebook will show first the recommendations provided by the closest friends, which will empower the purchasing decisions and bring greater trust

photos in facebook recommendations

Post photos about the business

This option was not previously enabled in the reviews section. Now, if you tag the business in the comments section when a friend asks for a recommendation, you have the option to also post gifs or photos. The cool thing is, that all these posts will be displayed in the Recommendations section of the business’s Facebook Page as customer reviews.

The best, mobile form for leaving a recommendation has the option to upload a photo from the phone and publish it together with the text.

Note: The character limit for a desktop recommendation is 25 and for mobile is 50.

recommendations tags benefits

Tag Facebook Recommendations

When a customer leaves a recommendation directly on the Facebook page, they can choose a tag that best describes their recommendation. These Facebook tags work like hashtags for businesses, and the Facebook system generates them based on words used in past reviews.

Here is an example of how the tags are displayed when you try to add a recommendation on mobile:

recommendation tags

As outlined in the official Facebook help center , the overall Facebook Page score is calculated as follows:

A Page’s rating is based on multiple sources, such as the reviews and Recommendations people share about business Pages on Facebook.

Or click the help icon below the average score in the Reviews tab, as shown below:

rating score

If you’ve already activated the Reviews tab then you don’t need to change anything. Please note that the Recommendations are a replacement of the Reviews tab and the process to activate it is the same as before.

If you still don’t have activated the Recommendations on your Facebook Page here is how to get the Facebook reviews tab:

activate recommendations

This process is the one that has the biggest change.

To recommend a business on Facebook, you will need to open the business’s Facebook Page that you want to recommend.

Please note that previously, there was an option to ‘ Write a review ‘ and select the review score from 1-5. Now you do not actually leave a review for the business, but you are recommending it. You have only two recommendation options, to select ‘Yes’ or ‘No’, which means you want to recommend the business or not. Simple as that.

Here are the steps for how to leave a Facebook review:

recommend a business

Additionally, you can recommend a business by leaving a comment by tagging a business’s Facebook Page when some of your Facebook friends ask for a Recommendation.

And this tutorial is very important for business owners who want to get more reviews so they can explain this step-by-step process to their customers on how to navigate their Facebook Page reviews tab and how to recommend their business.

Most of the online review platforms such as Google, TripAdvisor, and Yelp allow an option to report negative reviews that a business wants to be removed or delegated from their business listing or Facebook page in the case of Facebook reviews.

Similar to the previous option for reporting reviews, this option is now available, and you can report a Recommendation that violates Facebook’s Community Standards.

To do this, follow the steps:

In this relation, we recommend reading the following blog post:

Read more: How to Respond to Negative Facebook Reviews >>

if you are a business and starting out with Facebook recommendations, getting the first batch is very important to boost your trust in this social media network.

The simple steps on how to get more Facebook reviews are the following;

And for more reach and greater appeal of your Facebook reviews, you can embed them on your website. Read the section below and check the complete guide on Facebook reviews .

website reviews widget

With the evolution of the Facebook reviews system, you can use a platform such as EmbedReviews to help you generate new recommendations posted on your Facebook Page.

The system automatically generates the ‘Yes’ and the ‘No’ recommendations, which you can display on your website with a simple embeddable code.

Feel free to try EmbedReviews , collect your Facebook Recommendations, and embed a Facebook reviews widget on your website.

I hope this article will help you improve your Facebook presence, and if you have any thoughts, feel free to reach out.

The Facebook reviews and recommendations system allows your customers to leave feedback and ratings on a business’s Facebook page, which provide greater benefits to your website, such as:

Try EmbedReviews , generate Facebook and Google reviews, and display a social media reviews widget on your website. Automatically and in seconds.

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How to Turn on Reviews on Facebook

Laura Nelson, VP of Marketing

Laura Nelson, VP of Marketing

how to turn on facebook reviews

Facebook continues to be one of the most critical social media platforms for small businesses to tap into. Over 90 million small businesses using Facebook and 7 million leverage the platform for advertising. With these stats in mind, it doesn’t come as a surprise that companies continue to incorporate Facebook into their online reputation management efforts. 

One of the most popular features that a Facebook Business page offers is the option to enable and showcase customer reviews. This is especially critical as it is a factor consumers keep in mind before choosing to engage with a business. In fact, Facebook has an advantage over other social networks in this regard, with the platform influencing buying decisions 7 times more than its competitors. 

Because of the visibility and exposure that Facebook can provide for small and growing enterprises , if you haven’t already turned on your Facebook Business page’s review functionality, you certainly should now! 

After all, your customers trust online reviews just as much as they would a recommendation from a friend or family member.

How To Enable Reviews On Your Facebook Business Page

Enabling reviews on Facebook can help build your businesses SEO strategy, brand presence, and boost your profitability in the long run. 

Believe it or not, the process is a lot simpler than it sounds too! With five easy steps, you can turn on Facebook reviews. Here’s everything you need to know:

Step #1: Log in to your Facebook Business page

Step #3: Navigate to “Templates and Tabs”

Now, this step may seem pretty obvious but is required for you to access your Facebook Business page or utilize any of the functionalities Facebook offers you for businesses. 

You want to make sure you log in through the associated administrator account for your Facebook Business page. If you’re already logged into your personal Facebook account, it’s also easy to switch over to your Facebook page.

Log in to your Facebook Business page

Step #2: Click on the “Settings” tab 

Once you’re logged in and have navigated over to your Facebook Business page, locate the “Settings” tab on the page’s top right corner.

Click on the “Settings” tab

This button will take you to the page required to manage all the nitty-gritty components associated with individual page settings and your Facebook business profile overall. 

And, yes! This includes the reviews section as well!


Download our free guide to discover the best ways to get more reviews for your Facebook profile, fast!

A left menu will appear, showcasing various settings options for you to choose from. The option that is in bold indicates which settings page you are currently viewing (for example, in this case, the General page is now on display).

Facebook Templates and Tabs

Select the fourth option from the left-hand side menu titled “Templates and Tabs.” This menu has to do with managing your business page’s components that are on display to your customers. 

Step #4: Enable Reviews Through the Slider

Go down to where it says Reviews, and select the slider off to the right and make sure it is set as seen in the photo below, highlighted blue and on!

how to write a review on facebook page 2020

Resources To Get More Facebook Reviews

You’ve turned on Facebook reviews for your business page, and customers can finally start dropping in those star ratings and positive reviews you deserve! 

But, as with most online marketing tactics, it doesn’t stop there. 

Turning on Facebook reviews is just the first step in a long journey to growing your reviews and reputation on Facebook. 

There are several strategies and resources you can equip yourself with to get more Facebook reviews over time. 

These include the following: 

Embed Facebook reviews widgets on your website

Positive Facebook reviews can also be showcased on your website or other social media platforms through widgets. Showing potential customers the star reviews you’ve gained is a method of social proof. 

Other customers who have shopped with you may also be more encouraged to drop in reviews if they see reviews. This is especially beneficial for small and local businesses, where mutual friends and family may be using the same service. 

Enabling the use of widgets will also make it easy for customers on other platforms to be redirected to your business profile on Facebook directly without having to do a manual Google search for your business name. 

Share Google reviews on Facebook

Suppose you already have an established business profile with several reviews on Google, but you’re just getting started on Facebook. In that case, you can “borrow” your Google My Business success and share it on Facebook’s platform. 

Pro-tip : tagging customers directly on Facebook, who have left positive reviews on your Google business listing, is also an innovative way to engage with them directly . They may even share the post on their profile, allowing your business to gain more visibility through their extended Facebook networks and linking back to your Google page as well, which provides further detail on how to reach you (ex: your phone number.)

Make Review Request Email & Social Media Campaigns

As mentioned in the previous point, email marketing and social media campaigns are a smart way to boost your brand image to both an existing pool of customers as well as new customers simultaneously. It’s crucial to engage with customers throughout their customer journey, and even more so after a sale or service is complete.

You want to ensure your customers are happy and content with the level of service you’ve provided, and if so, give feedback online.

Pro-tip: create Facebook review email/social templates that you can keep handy. This will save time, allowing you to easily shoot out review requests without getting hung up on the structure or the way you frame it. 

Of course, it’s best to customize the requests to write a review depending on your business’s nature and the customers you deal with, but it’s better to be prepared with a bag of tricks than to stress when the opportunity comes!

Facebook provides a multitude of value offerings for businesses that are willing to give it a try. Nothing should hold small business owners and business managers back from wanting to grow their business, especially when there are so many useful tools and platforms to leverage in today’s digital marketing platform. 

So, what are you waiting for? 

Set up that Facebook Business page and get those business reviews flowing !

how to write a review on facebook page 2020

You've enabled reviews on your Facebook page. Now what?

Discover the best ways to get more reviews for your Facebook profile, fast!

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how to write a review on facebook page 2020


How To Write A Facebook Review

by Loren Bartley | Jun 12, 2014 | Facebook , Social Media Platforms | 2 comments

How to write a Facebook Review

How To Write A Facebook Review For Business Pages

Follow the steps below to write a Facebook review (if the page has this feature available).

1. Visit Page

How to write a review on Facebook Page - Visit Page

2. Click On The Stars

How to write a review on Facebook Page Star Rating

3. Select the “Write A Review” Button

How to write a review on Facebook Page - Write A Review Button

3. Write A Review

How to write a review on Facebook Page - Write A Review

4. Press Submit

How to write a review on Facebook Page Star Rating - Positive Review

Try It Yourself – Write A Review

If you found these instructions or any of the other services I have provided for you over time to be of value, then I would really appreciate it if you could write a review on the Impactiv8 Facebook Page .

Share These Instructions

If you would like to get more reviews for your Facebook Page, then the best thing you can do is ask your customers or clients to rate your Facebook Page! This is particularly important if you don’t have many reviews and those reviews don’t accurately reflect what you believe the overall rating of your business should be. You don’t have to ask everyone either. Targeting your happiest clients is a great way to ensure you get your star rating up to the kind of rating it deserves! 🙂 Feel free to share the link to these instructions as part of your request also. This will overcome the obstacle of them potentially not knowing how to do so.

Alicia Daniels

The more I read, the more the better your material is. I’ve covered a lot of the other resources; nevertheless, only here, I have found valid information with this kind of necessary facts to keep in mind. I suggest you’ll print articles with many topics to update our understanding, mine in particular. The language is just another thing-just brilliant! I believe I’ve found my perfect supply of the very up-to-date information, thanks to you!

Everett Wilson Jr

Been trying for 75days to get back onto Facebook after reporting that I had been hacked. So far I been notified that someone has tried to get into my account four times, and the Security Team sends me a message that I need to Secure my account. Funny how fast they can send me that message, and take their time in allowing me to secure my account.


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Widewail's Complete Guide to Facebook Review Response

Over the last few years, Facebook has joined the ranks of Yelp and Google as one of the most important resources for local businesses .

In fact, an increasing number of potential customers look at Facebook recommendations prior to considering reviews from Yelp, TripAdvisor, and other traditional review websites. Facebook was second only to Google in some of the most recent surveys of customer online recommendation engagement .

For this reason, it has become increasingly essential that local businesses take their Facebook presence seriously.

In 2019, Facebook changed its rating system from a star-based system (similar to Google) to a recommendation system . In this system, people can either recommend a business or not, similar to Facebook’s famous “like” system.

Because of this, you should consider “reviews” and “recommendations” synonymous on Facebook.

In this guide, we will show you how to create a Facebook business page, how to turn on Facebook recommendations, and how to monitor and respond to these recommendations in a way that will improve your online reputation and ensure that you are using Facebook in the most effective and beneficial way possible.

Creating a Facebook Business Page

The first step to boosting your business’s online presence through Facebook is, of course, creating a Facebook page. In order to create a Facebook business page, you must have a personal Facebook account through which the business page can be managed. Assuming that you already have a personal Facebook account, creating your business page is simple enough.

There are two ways to go about it.

Option 1 : Creating your Business Page from the Facebook landing page .

If you’ve ever looked closely at the Facebook home page, you’ll notice that there is a small link at the bottom of the page that says, “Create a page for a celebrity, band, or business.”

Click on that link to get started.


After clicking that link, you’ll be taken to a page where you can choose which type of page to create. Click on the “Get Started” button under the “Business or Brand” category.


At this point, Facebook will prompt you to log in to your personal account.

After you enter your email address and password you can get started building your business page. 

The first information you need to provide is the name of your Business Page and its category. Facebook has a wide variety of categories available, including some as specific as “Smoothie Bar” or “Raw Food Restaurant.”

Create Page

Once you select the proper category, your page will be created and you can move onto customization.

Option 2: Creating your page from the dashboard of your personal Facebook account .

If you’re already logged into your personal Facebook account, you can also access the page creation menu from the regular Facebook dashboard.

There should be a button that says “Create” in the top menu bar to the right of your profile picture.

Click on that button and a dropdown menu will appear. 

The first option in that dropdown menu is “Page.”

Click on that button and it will take you directly to the Page creation screen. Once you are there, click on the “Business or Brand” option and give your page a name and category.

Your new Business Page will be created and ready to customize!


Customizing your Business Page and Allowing Recommendations

Once your page is created, the first thing you should do is upload a profile picture and cover photo for your business. Facebook recommends a profile picture of 170x170 px and a cover photo of 820x312 px.

Many businesses choose to display their logo here, but the choice is ultimately up to you. 

After your profile picture and cover photo are selected, you should write a short description for your business and perhaps an introductory post.

Customizing your Business Page and Allowing Recommendations

Facebook is engineered to walk you through these steps with an easy-to-follow tutorial throughout the page creation process. 

Once all the details are in place, it is important to ensure that your page is accepting Facebook recommendations. This should be the default option for most pages, but it is always good to check and ensure that your customers can give you feedback and boost your online reputation. To enable Facebook recommendations, click on the “Settings” tab in your page dashboard.


Once you are in Settings, click on the “Templates and Tabs” section on the left-hand side of the page.


The “Templates and Tabs” section allows you to add and remove the different sections on the left-hand menu that your guests see when they visit your Facebook page, such as “Events”, “Photos”, and “Offers”.

Make sure that “Reviews” is listed as an available tab. It appears that Facebook still uses the term “Reviews” for the recommendations tab on your page. When setting up your account if you are presented with the option to show a “Recommendations” tab, select that. The effect will be the same.

If it’s not, switching your Template to “Business” should automatically add “Reviews” as an option. You can also add “Reviews” yourself using the “Add a Tab” button at the bottom of the screen.


The three horizontal bars at the edge of each tab allow you to sort the menu.

If you’d like, you can move “Reviews” up to either the top or near the top so that your customers always see it when they go to your Facebook page. 

Facebook Recommendations

With recommendations enabled and your Facebook business page personalized and ready to go, you should be ready to receive customer feedback and recommendations.

In this next section, we will talk about what those reviews look like as they come in and how to maximize your Facebook recommendations to improve your online reputation, attract new customers, get more reviews and keep your existing customers coming back.

Facebook Recommendations

Your Facebook Star Rating

As we mentioned in the introduction, in 2019 Facebook changed their rating system from a “reviews” style system to a “recommendations” system.

Facebook also added other features to the recommendation system, including the ability to tag recommendations and add photos to recommendations to give them more context.


Despite the fact that customers are not actually assigning individual star ratings anymore, Facebook will still calculate an overall star rating for your business based on the average number of people who recommend your business.

This rating will appear directly above the number of “likes” that you have, on the right-side of the page.

You must receive a certain number of recommendations before Facebook will calculate an overall star rating, although the exact number of recommendations that you need has never been explicitly revealed by Facebook.

Facebook Recommendations

Individual recommendations will come directly into your notifications as they are received, but they are also accessible by clicking on the box that includes your overall star rating.

Once you are on the review screen, you can sort your various recommendations either by “most helpful” or “most recent” to see what your customers are saying about your business.

Facebook reviews

The “most helpful” determination is based on the amount of feedback other customers gave to the review, most notably based on how many “likes” each review received.

Your customers can access the page that lists all your public recommendations in the same manner, by clicking on the overall rating on the right-hand side of your page. When they do so, Facebook will automatically display recommendations from their Facebook friends and colleagues first, if any exist.

Certain reviews may not be visible to everyone, as Facebook’s privacy settings allow customers to choose who is able to see their posts. For example, they can allow the Public to see their review, or only their Facebook friends.

We will touch on this again later on.

The home depot

When recommendations come in, they will say either that a customer “recommends” or “does not recommend” your business.

Do you recommend

If it is a positive recommendation, a red star will be displayed close to the name of the person leaving the recommendation.

If it is a negative review, or a “does not recommend,” the star will be gray.

Can I Delete a Facebook Recommendation

Can I Delete a Facebook Recommendation?

Currently, Facebook does not allow you to delete a recommendation or review on your page.

However, you can report the recommendation, and Facebook may remove it if it violates one of their policies . 

To report a recommendation, click on the three dots on the right-hand side of the recommendation. A dropdown menu will appear; select the option “Find Support or Report Recommendation.”


Facebook will determine whether or not to remove the content.

Usually, Facebook will only remove it if it contains spam or abusive content. They will not remove a recommendation simply because it is a negative or unfavorable to the business.

Can Other People Comment on Facebook Recommendations?

Yes, people aside from the business and the original recommender are able to comment on Facebook recommendations.

When this happens, it is usually friends or associates of the original recommender, although sometimes it is other customers or random bystanders.

This is important to remember when you craft your responses.

Hidden Facebook Recommendations Exist, But They Do Not Affect Your Star Rating.

Customers can potentially leave you a recommendation that you are unable to see or interact with.

Because of Facebook’s privacy settings, your customers are able to decide whether or not to make the recommendation public, or only available to their chosen friends and colleagues.

Facebook will not use these private recommendations in calculating your star rating. It may be a good idea to remind satisfied customers to make their recommendation public so that it will count toward your Facebook star rating and improve your overall online reputation.

Facebook Recommendation Response

Now that your business is collecting recommendations, how do you answer them?

What is the best way to interact with customers online?

The most important thing to remember is that you should reply to every recommendation, whether positive or negative, and ensure that every customer feels heard and accommodated. There are a few different guidelines to answering recommendations which we will discuss now.  

Answering Positive Recommendations

When customers leave a positive recommendation, they are sharing their appreciation for the work you are doing.

The best response is to share your appreciation for them in return.

Thank the customer for taking the time to leave you a recommendation and let them know that you are grateful for their business. A good response would include the name of the customer, a short note of appreciation, and perhaps an invitation to work with them again in the future.

The customer will be notified as soon as you respond, through their Facebook notifications.

Facebook reviews

In the response example above, the customer is addressed by name and the salesperson who assisted the customer is also named and congratulated.

This is a great example of personalization, which is essential to a good positive recommendation response.

Writing a personal response ensures that the customer knows that you read their recommendation, and that you appreciate it. 

Keeping with the theme of personalization, it is important to avoid robotic or canned responses. There is a temptation to rely on response templates, particularly when a recommender is satisfied and not looking for confrontation, but it is relatively easy for customers to see through this.

Instead, it is best practice for businesses to personally respond to every recommendation and ensure that each customer feels heard.

Answering Negative Recommendations

When a customer does not recommend your business on Facebook, it can be tempting to jump straight to the defense.

Remember that your customer is likely looking for an outlet to express frustration and a defensive response may prompt further negative reactions.

This can quickly spiral out of control.

On Facebook in particular, it is very important to keep unseemly fighting or negativity out of the public eye. Regardless of how unreasonable the negative commentary, the most essential aspect of a negative recommendation response is moving the conversation out of public view. 

Facebook reviews

A great response will express genuine concern for the customer’s feelings and offer another outlet for the customer to have their concerns addressed.

Providing a phone number is usually the best practice, but an email address can do as well.

Showing compassion and giving contact information ensures that the customer feels heard and takes the first step towards moving the conversation outside the view of the broader public. What the public does see is a responsive and accommodating business who doesn’t ignore negative feedback but instead addresses the concerns of their customers directly. 

It is nearly impossible to prevent all negative recommendations and there is some indication that you wouldn’t want to even if you could .

However, every business can change how they respond to negative feedback. Doing so will help ensure that your loyal customers stay loyal, and that potential customers see your business in the best light. 

Over To You

We really hope you enjoyed our guide to Facebook Recommendations. If you liked learning about review response and want even more great tips, we highly recommend checking out our guide to Google Reviews .

Take Your Facebook Engagement to the Next Level

Start actively managing your online reputation today. Our review generation software Invite will help your business get more Facebook reviews, and with Engage you can be sure that every person who posts a review gets a response. Delivering great customer service has never been easier.



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