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Find what is online marketing, advantages over offline marketing, SEM and its subset like seo , smo, ppc etc and Web 2.0 .
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- 2. Topic Covers <ul><li>Online Marketing </li></ul><ul><li>* Advantages/ disadvantages over </li></ul><ul><li>off- line marketing </li></ul><ul><li>Different Ways/ Methods of Online Marketing </li></ul><ul><li>Search Engine Marketing </li></ul><ul><li>Web 2.0 </li></ul>
- 3. Online Marketing
- 4. Online Marketing <ul><li>What is online marketing? </li></ul><ul><li>Marketing of products or services over the internet </li></ul><ul><li>Benefits of online marketing </li></ul><ul><li>Lower costs for the distribution of information and media to global audience, providing instant response and eliciting responses </li></ul>
- 5. Online Marketing
- 6. Online Marketing & Offline Marketing <ul><li>Online business is that people log on to look for a service or product that you can offer. </li></ul><ul><li>Offline businesses have to rely more on push marketing than the pull effect. </li></ul>
- 7. Online Marketing & Offline Marketing
- 8. Online Marketing Advantages Over Offline marketing <ul><li>Long, complex process of making a sale vs. instant conversion : few clicks of a mouse and the product is sold, whereas o ffline is time and manpower heavy, from generating leads to making a sale. </li></ul><ul><li>2. Fixed office hours vs. 24 hour store : An online business can sell its products 24 hours a day while an offline business will open and shut at particular hours. </li></ul><ul><li>3. Advertising in print, TV and radio is expensive : While you can easily offer content, audio and video clips on the Internet for a very low cost. </li></ul>
- 9. Online Marketing Advantages Over Offline marketing <ul><li>4. Unlimited time and space VS. Pay for time spots : Ads in offline marketing mediums are for a limited time and you pay for time slots and space. In an online marketing, you would keep your ads up for a longer time and pay much less. </li></ul><ul><li>5. Cost per incremental customer : This cost is very low for web marketing based concerns, whereas this cost is appreciable in case of offline marketing efforts. </li></ul>
- 10. Online Marketing Advantages Over Offline marketing <ul><li>6. Targeted approach vs. blanket approach : The above reason leads offline marketing businesses to target and select carefully, eliminating a lot of potential customers, who may buy in the future if not the present. However, low incremental costs result in online businesses covering a broad spectrum of the market. </li></ul><ul><li>7. Segmentation : Segmentation is simpler. The web marketing effort has the information it needs to customize its pitch at once. </li></ul>
- 11. Online Marketing Advantages Over Offline marketing <ul><li>8. Customer contact : Access to customer information is automatic in the case of online businesses which simplified and made efficient. Databases and mailing lists are created in an instant. On the contrary, offline marketing efforts for the same require time, employees and money. </li></ul><ul><li>9.Measuring statistics easily and inexpensively : </li></ul><ul><li>Internet marketing campaign can be traced, measured, and tested. Therefore, marketers can determine which messages or offerings are more appealing to the audience. </li></ul>.
- 12. Online Disadvantages over Off-line Marketing <ul><li>Online marketing is not free . The cost of software, hardware, wedsite design , maintenance of your site, online distribution costs and of course, time, all must be factored into the cost of providing your service or product. </li></ul><ul><li>Slightly over 50% of households shop online . While that number will continue to grow, you are reaching less than two out of three households. </li></ul>
- 13. Disadvantages over off-line marketing: <ul><li>3. Many people prefer the live interaction when they buy. </li></ul><ul><li>4. Easier to have outdated information on your site, thus timing of updates is critical . </li></ul><ul><li>5. The majority of internet marketers lack customer service and inquiry response programs . </li></ul>
- 14. Disadvantages over off-line marketing: <ul><li>6. Internet Marketing does not build trust instantly. </li></ul><ul><li>7. Internet marketing is a tough competition. </li></ul><ul><li>8. There are no physical evidences. </li></ul><ul><li>9. Online marketing can leave businessman feeling isolated. </li></ul><ul><li>10. Hard to tell if people are lying because you can't see their face. </li></ul>
- 15. <ul><li>11. Is your site secure? Does your customer know this? fear of having their credit card info stolen is a clear and present danger in the minds of your visitors. </li></ul><ul><li>12. Many sites were created with a marketing view, not a customer service point of view. </li></ul><ul><li>13. There is a lot of competition for your product already out there. </li></ul>Disadvantages over off-line marketing:
- 16. <ul><li>So, by doing the business Online , one can grow his / her business and can make it WORLD WIDE WEB and can make his/her competitor to loose the business as Online marketing is one of the easiest and much more effective than Offline marketing. </li></ul><ul><li> </li></ul>Conclusion for online marketing
- 17. <ul><li>1. Article Marketing: to build links for your site, enhance your website's search engine ranking and getting traffic. </li></ul><ul><li>2. Forum Marketing: Forum is a place where people gather and discuss their problems, strategies etc. Again a good traffic builder. </li></ul><ul><li>3. Search Engine Marketing: This involves search engine optimization of your website design and content. </li></ul>Different Ways / Methods of Online Marketing
- 18. <ul><li>4. Pay Per Click Advertising: This is a paid service where you pay the service provider every time your link is clicked. </li></ul><ul><li>5. Link Exchange: In this a website places a link for other website in exchange for its link on that site. </li></ul><ul><li>6. Link Purchase: You can purchase placement of your website link on other website. </li></ul>Different Ways / Methods of Online Marketing
- 19. <ul><li>7. Classified Advertising: You can advertise your website on Classifieds websites on the web like Craigslist.com and USfreeads.com. </li></ul><ul><li>8. Ezine Marketing: This refers to email marketing. </li></ul><ul><li>9. Lead Purchase: There are some paid services which will provide you with the names and email addresses of the people or leads against a payment. This method is called lead generation. </li></ul>Different Ways / Methods of Online Marketing
- 20. <ul><li>10. Viral Marketing: Here, you make a useful product like ebook or software, build some humorous video or funny email and allow people to pass it on freely. </li></ul><ul><li>11. Press Releases: Here, you build a press release for your website and submit it to one or more press release sites like prweb.com </li></ul><ul><li>12. Joint Ventures: Here two or more marketers come together and promote a product or service in a way that it will benefit them all. </li></ul>Different Ways / Methods of Online Marketing
- 21. <ul><li>13. Affiliate Program: You can launch your own affiliate program where people can join. </li></ul><ul><li>14. Resell Rights Marketing: You can offer resell rights to your product where people would be able to sell it and keep all the money. </li></ul><ul><li>15. RSS Marketing: Really simple Syndication, . People can subscribe to these RSS feeds and can view the content of the website via their RSS reader. </li></ul>Different Ways / Methods of Online Marketing
- 22. <ul><li>16. Blog Marketing: Blog is an online journal which you can update on regular basis. </li></ul><ul><li>17. Social Bookmarking: This is latest marketing buzz. </li></ul><ul><li>18. Video Marketing: This is even newer. You can upload a video on the sites that allow. People would watch and then visit your site. </li></ul><ul><li>19. Social Sites: Examples include: MySpace .com , Orkut , FaceBook , etc. These can be great ways to make more contacts and get leads. </li></ul><ul><li>20. Podcasting : Podcasting uses digital media files which are distributed all over the Internet via syndication feeds. </li></ul>Different Ways / Methods of Online Marketing
- 23. <ul><li>SEM is a form of Internet marketing that seeks to promote websites by increasing their visibility in search engine result pages (SERPs) through the use of Organic Optimization, Pay-per-Click, Branding and Media Presentation . </li></ul>Search Engine Marketing (SEM) : What is SEM ?
- 24. Search Engine Marketing (SEM) Subset: SEM PPC SEO SEM SMO
- 25. Search Engine Optimisation (SEO) :
- 26. Search Engine Optimisation (SEO) :
- 27. <ul><li>Steps Use in SEO: </li></ul><ul><li>1. Website Analysis </li></ul><ul><li>2. Keyword Analysis and research </li></ul><ul><li>3. Onpage Optimisation </li></ul><ul><li>Meta Tagging </li></ul><ul><li>Content Optimisation </li></ul><ul><li>Code Optimisation </li></ul><ul><li>Image Optimisation </li></ul><ul><li>Broken Link Checking and modification </li></ul><ul><li>Sitemap Creation and submission </li></ul>Search Engine Optimisation (SEO) :
- 28. Search Engine Optimisation (SEO) : <ul><li>4. Verify website using google webmaster tool and yahoo site explorer </li></ul><ul><li>5. Offpage Optimisation </li></ul><ul><li>Link Building </li></ul><ul><ul><li>Directory submission </li></ul></ul><ul><ul><li>Link Exchange </li></ul></ul><ul><ul><li>Article Submission </li></ul></ul><ul><ul><li>Blog Submission </li></ul></ul><ul><ul><li>Forum Posting </li></ul></ul><ul><li>Classified Ad Posting </li></ul><ul><li>Business Listing in Local Directories </li></ul><ul><li>Google Local Business Listing </li></ul><ul><li>Submit Press Releases </li></ul>
- 29. PAY Per Click (PPC) : What Is PPC ? PPC is an Internet advertising model used on search engines , advertising networks , and content sites, such as blogs , search engines in which advertisers pay their host only when their ad is clicked. PPC providers : Google Adword, Yahoo Search Marketing, Microsoft AdCenter There are two primary models for determining cost per click: 1.Flat-rate PPC: In the flat-rate model, the advertiser and publisher agree upon a fixed amount that will be paid for each click.
- 30. Example PAY Per Click (PPC) : 2.Bid-based PPC : In the bid-based model, the advertiser signs a contract that allows them to compete against other advertisers in a private auction hosted by a publisher or, more commonly, an advertising network.
- 31. PAY Per Click (PPC) : Steps Use in PPC: Pay Per Click Management in Google PPC Campaign Analysis Ad Copywriting Keyword Lists Landing Page Design AdWords Account Setup AdWords Management AdWords Expansion AdWords Conversion Tracking Pay Per Click Management in Yahoo Yahoo Account Setup Yahoo Account Management Yahoo Conversion Tracking Copying AdWords To YSM
- 32. Example PAY Per Click (PPC) :
- 33. Social Media Optimization (SMO) : SMO is a set of methods for generating publicity through social media , online communities and community websites. Methods of SMO: adding RSS feeds , social news buttons, blogging , and incorporating third-party community functionalities like images and videos . Social media optimization is in many ways connected as a technique to viral marketing where word of mouth is created not through friends or family but through the use of networking in social bookmarking , video and photo sharing websites.
- 34. Social Media Optimization (SMO) : <ul><li>Five rules for conducting social media optimization are: </li></ul><ul><ul><ul><li>Increase your linkability </li></ul></ul></ul><ul><ul><ul><li>Make tagging and bookmarking easy </li></ul></ul></ul><ul><ul><ul><li>Reward inbound links </li></ul></ul></ul><ul><ul><ul><li>Help your content travel </li></ul></ul></ul><ul><ul><ul><li>Encourage the mashup </li></ul></ul></ul><ul><ul><ul><li>6. Get communities connected </li></ul></ul></ul>
- 35. Social Media Optimization (SMO) Example:
- 36. Social Media Optimization (SMO) : <ul><ul><ul><li>Life Cycle of Social Media Optimization </li></ul></ul></ul>
- 37. WEB 2.0 : What Is Web 2.0? Web2.0 refers to the new generation of web based services and communities characterised by participation, collaboration and sharing of information among users online. Examples : social-networking sites video-sharing sites wikis blogs mashups
- 38. WEB 2.0 : Importance of Web 2.0 Web2.0 applications encourage user-generated content (USG) and social interaction online . Web 2.0 is the business revolution in the computer industry .
- 39. WEB 2.0 : <ul><ul><li>Does you company have a website? Do customers / employees / suppliers visit your website? </li></ul></ul><ul><ul><li>Does your company engage in any kind of (small or big) market research? </li></ul></ul><ul><ul><li>Does your company interact with customers regularly? (Once a day, week, month on phone, email, chat?) </li></ul></ul><ul><ul><li>Does your company have employee that are widely dispersed? (i.e. you have multiple branches across the country coordinating with each other?) </li></ul></ul>
- 40. WEB 2.0 : How is Web 2.0 changing businesses? Software as a Service -> Enterprise Software Social Network -> Club/Community Wiki -> Team Coordination/ Communication Blog -> Website RSS -> Email Future -> Current
- 41. WEB 2.0 : Internationally the Web 2.0 techniques that businesses are experimenting with are RSS feeds, podcasts, wikis, blogs and social networks as these Web 2.0 tools can be extremely powerful in engaging your customers/ partners / suppliers/ employees. Individually, they also provide utility that can help grow the connection you’re making with your customers.
- 42. Grow Your Business : Thank YOU
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Online marketing powerpoint presentation slides
Select our professionally designed Online Marketing PowerPoint Presentation Slides to give a comprehensive introduction to online marketing. This content ready internet marketing PowerPoint complete deck contains visually appealing templates such as elements of digital marketing, email marketing strategy, and statistics, budget, dashboard, pay per click advertising, PPC statistics, strategies, budget, dashboard, SEO strategy statistics and budget, display advertising statistics, strategies, budget, dashboard, social media marketing statistics, strategies, budget, dashboard, content marketing strategies, budget, dashboard, social media marketing statistics, strategies, budget, dashboard, online marketing channels, return on investment, strategy framework, roadmap to internet marketing, summary, etc. Showcase digital customer targeting techniques with the help of this easy to understand digital marketing system presentation deck. Apart from this, the internet marketing PPT visuals are apt to present various concepts like online advertising, visual marketing, online marketing, interactive marketing to name a few. Download internet marketing PowerPoint templates to create a planned digital marketing strategy. Our Online Marketing Powerpoint Presentation Slides are educative to the core. All the content is highly enlightening.
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Presenting this set of slides with name - Online Marketing Powerpoint Presentation Slides. Enhance your audiences knowledge with this well researched complete deck. Showcase all the important features of the deck with perfect visuals. This deck comprises of total of sixty one slides with each slide explained in detail. Each template comprises of professional diagrams and layouts. Our professional PowerPoint experts have also included icons, graphs and charts for your convenience. Yes, these PPT slides are completely customizable. Edit the colour, text and font size. Add or delete the content from the slide. And leave your audience awestruck with the professionally designed Online Marketing Powerpoint Presentation Slides complete deck.
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Slide 1 : This slide introduces Online Marketing. State Your Company Name and begin. Slide 2 : This slide shows Content of the presentation. Slide 3 : This slide highlights first three topics of the Content. Slide 4 : This slide presents Digital Marketing Key Statistics describing- Total Population, Internet Users, Active Social Media Users, Unique Mobile Users, Active Mobile Social Users. Slide 5 : This slide displays Elements of Digital Marketing as- Paid Marketing, Mobile Marketing, Reporting, Organic Marketing. Slide 6 : This slide represents Digital Marketing Channels describing- Email Marketing, Pay-per-click Advertising (PPC), Search Engine Optimization (SEO), Display Advertising, Social Media Marketing (SMM), Content Marketing. Slide 7 : This slide displays Email Marketing with related imagery. Slide 8 : This slide shows Email Marketing Statistics with related icons. Slide 9 : This slide presents Email Marketing Strategies as- Campaign Objectives, Define KPLS, Professionally Designed Emails, Professionally Designed Landing Pages, Contact List Management, List Segmentation & Targeted Emails, Wed site Integration, CRM Integration, Full Metrics Reporting. Slide 10 : This slide provides information about the budget and expenses related to email marketing. Slide 11 : This slide represents Email Marketing Dashboard with the help of graphs, charts and tables. Slide 12 : This slide displays Pay-Per-Click Advertising (PPC) with related imagery. Slide 13 : This slide shows Pay Per Click (PPC) Statistics describing the effectiveness of this medium as a digital marketing channel. Slide 14 : This slide presents Pay Per Click (PPC) Strategies describing- Keyword Research, Ad Creation, Landing Page Development, Account Setup, Tracking Installation and Testing, Campaign Launch, Monitor Performance, Campaign Assessment, Analysis and Feedback. Slide 15 : This slide shows you the budget for estimated daily clicks, costs and cost per click. User can alter according to his requirements. Slide 16 : This slide represents Pay Per Click (ppc) Dashboard showing data with help of bar graphs and pie chart. Slide 17 : This slide displays Search Engine Optimization (SEO) with related imagery. Slide 18 : This slide covers the vital statistics related to use of SEO as a digital marketing channel. Slide 19 : This slide shows SEO Strategies describing- Information Architecture, Search Engine Submission, Linking Analysis & Strategy, Analytics & Reporting, Keyword Analysis, Content Development. Slide 20 : This slide shows the estimated monthly budget for the company. You can edit this as per your requirements. Slide 21 : This slide presents SMM Dashboard showing data in tabular and graphical form. Slide 22 : This slide showcases Display Advertising with related imagery. Slide 23 : This slide presents Display Advertising Statistics showing the effectiveness of this medium as a digital marketing channel. Slide 24 : This slide shows Display Advertising Strategies describing- Set Campaign Goals, Reach out to your Audience, Choose the Right Tools for Campaign Execution, Create Compelling Banner Ads, Optimize your Landing Page. Slide 25 : This slide represents Display Advertising Budget. User can alter this as per their requirements. Slide 26 : This slide showcases Display Advertising Dashboard describing- Clicks, Impressions, CTR, Clicks-through Conventions, View-through Conversions, Total Conversions, Activity per Click. Slide 27 : This slide displays Social Media Marketing (SMM) with related imagery. Slide 28 : This slide covers the vital statistics related to use of social media marketing as a channel. Slide 29 : This slide shows SMM Strategies describing- Choose Platform, Create Content, Determine Audience, Implement, Set Goals, Track & Measure Progress, Adjust. Slide 30 : This slide presents SMM Budget for Content Creation, Social Advertising, Social Engagement, Software /Tools, Promotion/Contest. Slide 31 : Thid slide showcases SMM Dashboard. You can add or edit data as per requirements. Slide 32 : This slide displays Content Marketing with related imagery. Slide 33 : This slide shows the current stats for content marketing and number of respondents in percent. Slide 34 : This slide presents Content Marketing Strategies describing- In-depth Research, A Strong Headline, Effective Call to Action (CTA), Multiple Content Formats, Visual Content, Guest Blogging, Content Promotion, Tracking the Key Performance Indicators (KPI). Slide 35 : This slide represents Content Marketing Budget on monthly basis. Slide 36 : This slide showcases Content Marketing Dashboard with data in graphical form. Slide 37 : This slide shows remaining Content of the presentation. Slide 38 : This slide presents Previous Year’s Digital Marketing Channels describing best and worst Digital marketing channels for market reach. Slide 39 : This is another slide with Previous Year’s Digital Marketing Channels describing most effective digital marketing channels in previous year. Slide 40 : This slide represents ROI on Digital Marketing with the help of bar graph. Slide 41 : This is another slide with ROI on Digital Marketing presenting information on the perceived level of ROI generated by selected marketing channels. Slide 42 : This slide displays Digital Marketing Strategy Framework showing the strategy opted to convert visitors to loyal customers and the relevant digital marketing channels to be used at each stage. Slide 43 : This slide presents Roadmap to Digital Marketing Strategy displaying the time frame for implementing different channels for marketing. Slide 44 : This slide showcases Digital Marketing Summary Dashboard with data in forms of graphs and tables. Slide 45 : This slide shows Digital Marketing ROI Report covering visits, impressions, clicks, cost, CTR,CPC,RPC, ROI, Margin for keywords. Slide 46 : This is another slide on Digital Marketing ROI Report covering return on investment, sessions, cost, revenue, ROI for social media. Slide 47 : This slide displays Digital Marketing Channels Icons. Slide 48 : This slide reminds about a 15 minutes Coffee Break. Slide 49 : This slide is titled as Additional Slides for moving forward. Slide 50 : This slide shows Clustered Bar chart with three products comparison. Slide 51 : This is Our Mission slide with related imagery and text boxes. Slide 52 : This is Meet Our Team slide with names and designation. Slide 53 : This is About Us slide to show company specifications etc. Slide 54 : This slide presents Donut pie chart with data in percentage. Slide 55 : This is a Financial slide. Show your finance related stuff here. Slide 56 : This slide is titled as Post it Notes. Post your important notes here. Slide 57 : This is a Quotes slide to convey message, beliefs etc. Slide 58 : This is a Puzzle slide with text boxes to show information. Slide 59 : This is a Timeline slide. Show information related with time period here. Slide 60 : This is another slide continuing Timeline. Slide 61 : This is a Thank You slide with address, contact numbers and email address.
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Introduction Of Digital Marketing
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Digital Marketing PowerPoint Templates & Presentation Slides
Download 100% editable Digital Marketing PPT templates and presentation slides to use in Digital Marketing presentations. Be it for B2C or B2C purposes, our digital marketing PowerPoint templates can help presenters to save a lot of valuable hours of work. By reusing editable presentation templates, marketers can prepare visually appealing presentation designs.
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Digital Marketing templates are useful slide templates and presentation layouts for electronic sales and marketing concepts. Product and service marketing has drastically shifted to digital platforms, such as emails, social media, search engines, and websites.
Therefore, the Digital Marketing PowerPoint Templates of SlideModel include a range of marketing-related concept diagrams and graphics. For example, marketing funnels diagrams, media kits, campaign dashboards, etc.
The digital marketing templates are presentation tools for professional and effective media and marketing strategies delivery. Moreover, the various infographics, charts, diagrams, and shapes can visualize data to attract more viewers.
Download 100% editable digital marketing PPT templates and slide designs for marketing presentations. Compatible with PowerPoint and Google Slides.
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Types of Online Marketing - PowerPoint PPT Presentation
Types of Online Marketing
There are several types of online marketing provided by gulfwebstudio. – powerpoint ppt presentation.
- Online marketing is also called as online advertising. It refers to the technical available of a business to market, promotional advertise, products and services messages to consumers.
- 1. Search Engine Optimization (SEO)
- 2. Search Engine marketing (SEM)
- 3. Social Media Optimization (SMO)
- 4. Social Media Marketing (SMM)
- 5. Pay Per Click (PPC)
- 6. Email Marketing
- Search Engine Marketing (SEM)
- Social Media Optimization (SEM)
- Top Social Networking sites are
- Social Media marketing (SMM)
- Pay Per Click (PPC)
- Email Marketing
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Online Marketing is the marketing of products or services over the Internet & it ties.
Find what is online marketing, advantages over offline marketing, SEM and its subset like seo , smo, ppc etc and Web 2.0 .
Download internet marketing PowerPoint templates to create a planned digital marketing strategy. Our Online Marketing Powerpoint Presentation Slides are
There are three important markets that both sell to and buy from each other: Businesses. Consumers. Governments. What is online marketing / e-
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