personal statement examples for social work

10 MSW Personal Statement Examples (with Commentary)

Get inspired by some of the best MSW personal statement examples below.

These personal statement examples are inspired by actual essays from students with whom we’ve collaborated, essays that contributed to their successful admissions. For confidentiality, key details have been altered.

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Table of Contents

Example 1: NYU MSW Personal Statement Sample

Prompt: ‘why i want to be a social worker’ essay.

At the tender age of five, as my family faced the challenges of immigrating to the United States, I quickly became attuned to the complexities surrounding us. This early brush with adversity sparked my quest for understanding, especially in the realm of adolescent experiences. Growing up in a household where my mother tirelessly cared for us, while my father remained emotionally distant, I learned to seek solace in introspection and daydreaming. These experiences laid the foundation for my deep empathy towards others and a commitment to understanding them beyond surface-level perceptions.

My ability to empathize with others, particularly adolescents, has been a guiding force in my life. Working with XXXX as a counselor, I revisited my own teenage years, recognizing the crucial need for guidance during this transformative phase. This realization has fueled my determination to specialize in counseling and therapy for adolescents, a path I am eager to pursue through NYU’s Master of Social Work program. I am convinced that effective counseling during adolescence is pivotal in shaping capable, responsible adults.

My internship at XXXX Health was a turning point. Observing clinical behavioral health therapists and working alongside a psychiatrist specializing in post-incarceration life, I gained profound insights into the long-lasting impact of disrupted adolescent experiences. Hearing the narratives of former inmates underscored the importance of early intervention in defining one’s identity. This experience intensified my desire to work with young individuals struggling to find their place in the world.

Choosing NYU Silver was a natural decision. The school’s esteemed faculty, particularly Dr. Kirk Jae James, resonates with my journey as an immigrant. Dr. James’ dedication to overcoming his challenging past and disproving stereotypes is not just inspiring; it mirrors the resilience and determination I strive to embody. His work with those affected by mass incarceration aligns closely with my aspiration to be a clinical therapist who can bring change to young lives.

New York City, the vibrant and diverse backdrop of NYU Silver, also greatly appeals to me. The city’s rich history of nurturing notable figures like Andy Warhol, Roy Halston, and Jean Basquiat speaks to its capacity to foster self-discovery and belonging. I am excited to immerse myself in this melting pot of cultures and ideas, which will undoubtedly enrich my learning and practice in clinical therapy.

My personal history, particularly my father’s struggle with his traumatic childhood, has taught me that resilience and determination are key to overcoming adversity. His journey, though fraught with challenges, has instilled in me the belief that embracing the unknown and being steadfast in one’s goals can lead to remarkable achievements. Carrying this lesson with me, I step into NYU Silver poised to embark on a journey towards becoming an influential clinical therapist for adolescents.

My path to NYU Silver is more than an academic pursuit; it is a commitment to my dream of guiding adolescents through their most vulnerable years. By combining my personal experiences with the comprehensive training at NYU Silver, I am ready to make a meaningful impact in the field of clinical therapy, helping young individuals navigate their formative years with understanding and resilience.

Commentary:

• Personal and Cultural Background : Effectively connects early experiences as an immigrant to developing empathy, crucial for social work.
• Professional Aspirations : Clearly links past experiences with seniors and an internship to a focused interest in clinical therapy for adolescents.
• Academic Motivation : Draws a parallel between personal experiences and the inspiration found in NYU Silver’s faculty and New York City’s diversity.
• Resilience and Determination : Reflects on lessons learned from family, particularly the father, instilling a belief in achieving ambitious goals.
• Career Vision : Articulates a strong desire to impact adolescent lives, demonstrating an understanding of the field’s challenges and opportunities.

Verdict: The personal statement is heartfelt and well-structured, showing a clear link between the candidate’s background, their professional drive, and their chosen academic path. The reflection on personal and family resilience adds depth, positioning the candidate as a motivated individual ready to leverage their experiences for meaningful social work.

Example 2: Columbia MSW Personal Statement Sample

• Part 1: Reflecting upon your decision and motivation to pursue the MSW, describe how attending CSSW will enable you to meet your goals as a social worker. What are your immediate and long-term social work goals?
• Part 2: Describe a social problem of significance to you. Please discuss it in regard to societal contributions to the origin of the problem, experiences that have contributed to your identification and understanding of the problem, and possible ways of addressing the problem.
• Part 3: Choose two attributes and provide examples as to how you exemplify these traits. Choose one attribute you would like to improve. How will attending the MSW program at CSSW help you in doing so?

1. Motivation and Goals for Pursuing MSW:

From a young age, I have been acutely aware of the disparities and injustices in my community. Growing up in a low-income neighborhood in Chicago, I witnessed firsthand the detrimental effects of poverty, limited access to quality education, and the cycle of violence. These early observations fueled my passion for social work, specifically my desire to develop community-based programs aimed at youth empowerment and education. My immediate goal is to work in a non-profit organization focused on urban youth development, while my long-term ambition is to establish a foundation dedicated to providing educational resources and mentorship programs for at-risk youth.

Attending the Columbia School of Social Work (CSSW) will provide me with the critical skills, knowledge, and network necessary to achieve these goals. CSSW’s commitment to social justice, its comprehensive curriculum, and the opportunity to learn from esteemed faculty and diverse peers will equip me with a nuanced understanding of social issues and effective intervention strategies.

2. A Significant Social Problem:

The social problem that resonates most with me is the school-to-prison pipeline, an issue rampant in many urban communities, including my own. This problem arises from a combination of societal factors such as underfunded public schools, zero-tolerance policies, and systemic racial discrimination. My understanding of this issue deepened through volunteering at a local youth center, where I encountered numerous teens who had been expelled from school and were at risk of entering the juvenile justice system.

Addressing this problem requires a multi-faceted approach, starting with policy reform to prioritize education and rehabilitation over punishment. Community-based intervention programs focusing on mentorship, counseling, and educational support can play a vital role in diverting at-risk youth from the criminal justice system. At CSSW, I hope to explore these interventions in-depth and develop effective strategies to dismantle the school-to-prison pipeline.

3. Personal Attributes and Areas for Improvement:

Empathy : My empathy has been a guiding force in my social work journey. A poignant example was when I volunteered at a local youth center. There, I met a teenager named Marcus who had been expelled from school. By actively listening and engaging with him, I learned about his challenges at home and his struggles with learning disabilities. Understanding his situation, I worked with the youth center staff to develop a personalized educational plan and connect him with a mentor. This experience deepened my ability to empathize with individuals from diverse backgrounds, recognizing the unique challenges they face.

Resilience : My resilience was particularly tested when I spearheaded a community project to revitalize a rundown public park. The project faced numerous setbacks, including funding shortages and bureaucratic hurdles. Despite these challenges, I mobilized the community, organized fundraising events, and negotiated with local officials. The successful completion of the park not only provided a safe space for children but also reinforced my ability to persist in the face of adversity, a crucial trait for a social worker.

Area for Improvement – Policy Advocacy : My experience in grassroots initiatives has been rewarding, but it also highlighted the limitations of addressing social issues without policy change. For instance, while volunteering at the youth center, I realized that individual interventions, though beneficial, could not alone prevent the systemic issue of school expulsions leading to juvenile detentions. This recognition has fueled my desire to improve my skills in policy advocacy, an area where I see great growth potential. CSSW’s program, with its emphasis on policy practice, will be instrumental in helping me acquire the necessary knowledge and skills to advocate effectively for systemic changes.

Conclusion:

Attending Columbia School of Social Work will be a pivotal step in my journey to becoming an impactful social worker. I am eager to engage with the CSSW community, learn from diverse experiences, and contribute my perspective towards creating meaningful change. I am committed to using the knowledge and skills gained from CSSW to fight for social justice and empower the youth in communities like mine.

• Clarity of Motivation : The essay effectively communicates the candidate’s personal experiences and observations of disparities in their community as key motivators for pursuing social work.
• Goal-Oriented : Clearly outlines immediate and long-term goals, demonstrating a focused vision for a career in social work.
• Understanding of a Social Issue : The candidate’s insight into the school-to-prison pipeline, informed by volunteer experiences, indicates a deep understanding of this complex social problem.
• Attributes and Self-Improvement : Demonstrates empathy and resilience through specific examples. Identifies policy advocacy as an area for improvement and connects this to CSSW’s curriculum.
• Personal and Professional Growth : The candidate’s experiences, challenges faced, and the growth they seek align well with the offerings of the CSSW program.

Verdict: The candidate’s personal statement is compelling and well-crafted. It showcases a strong personal connection to the field, a clear understanding of relevant social issues, and a desire for professional growth that aligns with the CSSW program.

Example 3: UC Berkeley MSW Statement of Purpose Sample

Please address each of the following in your statement:

• Describe your aptitude, motivation and preparation for graduate study in the field of social welfare; your future career goals in the profession of social work; and achievements that demonstrate your professional promise and leadership potential as a social worker.
• Describe your academic and professional areas of interest in social work, including your chosen area(s) of specialization.
• Demonstrate your understanding of contemporary issues and challenges in the professional practice of social work by posing a question or identifying a relevant problem/current issue you would like to explore, and how you might address it from the perspective of a masters’-level social worker.

My journey into the world of social work began with a deeply personal experience – caring for my youngest daughter who faced developmental and language delays. This challenge opened my eyes to the struggles of parents with special needs children and sparked my commitment to helping vulnerable groups. I founded a non-profit organization to support children in rural Russian orphanages, which expanded my drive to assist not only children but also adults suffering from trauma and PTSD. This path has led me to pursue the Master of Social Welfare program at Berkeley, where I aim to deepen my knowledge and skills for effective global impact.

My background is richly diverse. As a mother of four bilingual, multicultural children, I developed a keen interest in early bilingualism. For my thesis at XXXX State Linguistic University, I explored bilingual language development in infants and toddlers, focusing on methods used by parents raising bilingual children. This research, recommended for publication as a guide for multilingual families, heightened my awareness of the challenges immigrant families face globally. It solidified my resolve to find research-based solutions to social issues, a commitment I bring to Berkeley’s rigorous program.

Professionally, I thrived as a XXXX Director for XXXX in Russia, where I honed leadership skills by building a team of passionate educators. A notable achievement was our collaboration with XXXX Department, providing educational programs to young patients. This experience was transformative, broadening my perspective on social change and reinforcing my desire to make a meaningful difference.

As a certified life and leadership coach, I focused on assisting Russian-speaking immigrants and refugee women, many confronting dire challenges like domestic abuse and PTSD. These encounters underscored the need for specialized social welfare skills, steering me towards a Master’s in Social Work. My goal is to become a Licensed Clinical Social Worker, specializing in trauma and PTSD, and to contribute on an international scale, possibly with organizations like Doctors Without Borders.

Recognizing the critical role of language in social work, I have been learning Spanish and French to better connect with diverse patient populations. My linguistic background enhances my ability to engage effectively in multicultural settings. To gain practical experience, I completed a 90-hour training at Crisis Support Services of XXXX and began volunteering on their crisis line. This hands-on involvement, particularly during these challenging times, has further motivated me toward my LCSW goal.

UC Berkeley’s MSW program, known for its diverse student body and commitment to public service, is the ideal environment for me to grow. Surrounded by peers and faculty who share a dedication to social justice, I am eager to expand my understanding and prepare for a career dedicated to improving the lives of vulnerable individuals, families, and communities.

• Personal Experience as Motivation : The statement effectively uses the candidate’s personal experience of caring for a child with developmental delays as a catalyst for their interest in social work.
• Global Perspective : Showcases a strong commitment to international social issues through work with Russian orphanages and immigrant communities.
• Professional Achievements : Highlights relevant professional experiences, including leadership roles and work with vulnerable populations.
• Educational Goals and Alignment : Clearly articulates the desire to specialize in trauma and PTSD, aligning with Berkeley’s MSW program’s strengths.
• Multicultural and Linguistic Skills : Demonstrates an understanding of the importance of cultural competence in social work, supported by multilingual abilities.

Verdict: The candidate presents a compelling mix of personal motivation, professional experience, and academic alignment with the MSW program at UC Berkeley. Their diverse background and specific career goals make them an ideal candidate for the program.

Example 4: Cal State Fullerton MSW Personal Statement Sample

The quality of the writing in the personal statement will be evaluated, as will the applicant’s ability to thoroughly address the questions outlined below:

• Describe how your personal background and life experiences have influenced your decision to pursue a graduate education in social work. Please include any challenges or hardships you may have overcome on your journey.
• What are your expectations of graduate education at Cal State Fullerton in terms of your own development? Indicate any problems or limitations that should be taken into account in planning your graduate program.
• Specify your career objectives as a professional social worker as you now conceive them. Indicate the fields of practice in which you are interested.
• Describe your experiences with diverse populations and groups, and how those experiences have contributed to your interest in social work. Which population (defined by culture, ethnicity, sexual orientation, socio-economic status, psychological and/or physical functioning) would you like to serve and why?

While managing an in-school feeding program, I watched a 7-year-old boy take a modest meal at school, and save half for his siblings at home. Another girl expressed joy for the school meals she relied on. These encounters, and others like them, deeply impacted me, highlighting the critical issue of child hunger and food insecurity. My resolve to expand our school feeding program was fueled by these experiences, successfully growing it from 7 to 1,053 schools over five years.

After graduating, I joined the Philippine XXXXX in 2001, managing the Business and Peace Program in the XXXXX Region. Here, I worked with XXXXXX, identifying young Muslims for internships that fostered leadership and peace.

In 2008, I transitioned to the XXXXX Foundation, developing community programs and managing the in-school feeding program, which fed 40,000 children at its peak. These experiences solidified my commitment to child welfare and my belief in the power of social work.

Managing the feeding program, I faced ethical challenges, like discovering fund misappropriation by a local agency officer. I addressed this by establishing direct communication with schools and conducting random checks, ensuring program integrity.

Then in 2013, I took a break to focus on family and moved to XXXXX. Motherhood enriched my perspective, making me more empathetic, resilient, and dedicated to child welfare. Now ready to re-enter the social work field, I seek an MSW degree to update my skills and knowledge.

Post-MSW, I aim to influence policies and contribute to community-based solutions in the Philippines, aspiring to work with large non-profits and eventually with international agencies like UNICEF.

The COVID-19 pandemic has heightened child poverty in the Philippines, underscoring the urgency of my mission. At CSU Fullerton, I plan to study social work theories, understand child welfare systems, and apply these learnings to the Philippine context.

With a Master of Social Work degree, I am poised to join the effort to advance children’s welfare, equipped to make a significant difference in their lives. The Filipino children cannot wait. They need all the help they can get. And with a Master of Social Work degree from CSU Fullerton, the battle will have been half-won.

• Personal Narrative as Motivation : The statement effectively uses the applicant’s personal experiences with poverty, domestic violence, and addiction to illustrate a deep-rooted motivation for pursuing social work.
• Community Involvement and Professional Experience : Highlights significant community engagement and professional achievements, demonstrating a commitment to social justice and positive change.
• Challenges and Ethical Considerations : Discusses challenges faced during professional work, showing problem-solving skills and ethical awareness.
• Academic and Career Goals : Clearly articulates how an MSW will enrich the applicant’s knowledge and skills, aiming to influence policies and create community-based solutions.
• Personal Growth and Family Perspective : Reflects on the lessons learned from being a stay-at-home mother, tying this to a renewed enthusiasm for child welfare work.

Verdict: The statement presents a well-rounded candidate with a compelling personal connection to social work, reinforced by active community involvement, ethical professional practice, and clear career goals. The applicant’s experiences and aspirations align well with the MSW program at CSU Fullerton- making them a strong candidate.

Example 5: Cal State Long Beach MSW Personal Statement Sample

How did you become interested in social work? What motivated you to choose social work as a profession?

My passion for social work and advocacy for equality is rooted in a fundamental belief: no voice should be silenced in the pursuit of a just society. Throughout my life, I’ve witnessed how advocates for equality are often marginalized, their concerns unheard. This fuels my commitment to actively work towards a just world, where standing up for justice is a right for all.

As a child of Mexican immigrants, I experienced the harsh realities of a low-income household. This upbringing ingrained in me deep empathy and an intimate understanding of the struggles faced by underprivileged communities. My parents’ relentless hard work and sacrifices, despite economic hardships, have been a constant source of inspiration. They taught me resilience, compassion, and the importance of community support.

My professional journey in social work began at XXXX Community Development Corporation, where I took a lead role in organizing a landmark meeting with elected officials. We successfully voiced community concerns, addressing critical issues like infrastructure and public safety. This experience honed my skills in advocacy and highlighted the power of active listening and engagement.

Furthering my commitment, I volunteered at XXXX Volunteers in Medicine, assisting in providing healthcare to those unable to afford it. Here, I learned the critical role of accessible healthcare and the importance of educating communities about healthy living. These experiences have solidified my resolve to pursue a career in social work, focusing on advocating for essential services and support for underprivileged communities.

My aspiration to become a licensed clinical social worker, specializing in children’s mental health, aligns perfectly with the academic rigor and diverse environment offered by the Master of Social Work program at CSULB. As an undergraduate at CSULB, I was captivated by the program’s depth and the diverse perspectives it embraced. The experiences shared with students from varied backgrounds deepened my understanding of the multifaceted challenges in our society.

I am fully committed to investing my time and resources in the coursework and fieldwork placements at CSULB. The opportunity to study in a stimulating environment, surrounded by professionals who share my passion, will provide a solid foundation for my career. I bring with me a wealth of practical insights from working with low-income communities, the homeless, the elderly, and drug users. These experiences, I believe, will contribute significantly to our class discussions and align perfectly with CSULB’s mission of supporting vulnerable and oppressed populations.

My journey in social work is a commitment to those who struggle to be heard. At CSULB, I aim to further my skills, knowledge, and understanding, preparing myself to be a force for change and a voice for the voiceless. My goal is to ensure that every child, family, and community I work with gets the opportunity to thrive, just as I strive to make a meaningful impact in the field of social work.

• Strong Personal Connection : The statement effectively connects the candidate’s personal background as a child of Mexican immigrants to her empathy and understanding of underprivileged communities.
• Professional Experience : Highlights relevant work in community development and healthcare, which demonstrates practical skills in advocacy and community engagement.
• Academic and Career Goals : Clearly articulates the ambition to specialize in children’s mental health, aligning with CSULB’s program.
• Commitment to Social Work Values : Demonstrates a deep commitment to social justice, aligned with the mission of CSULB’s social work program.

Verdict: The personal statement is comprehensive and well-constructed, effectively demonstrating the candidate’s passion, relevant experience, and alignment with CSULB’s Master of Social Work program. The candidate’s background and professional aspirations make them a strong fit for the program.

Example 6: San Jose State University MSW Personal Statement Sample

In the heart of a small migrant community, where the sting of social inequities was a daily reality, my path toward a career in social work began to take shape. My childhood, marked by the challenges of racial discrimination and economic struggle, instilled in me not only resilience but a deep understanding of the complex social fabric that shapes communities. It was these formative experiences, coupled with my time volunteering at a local shelter, that solidified my dedication to advocating for social justice.

Professionally, my experiences have been closely aligned with the values at the core of social work. Serving as a community organizer, I worked alongside local leaders to tackle critical issues like housing affordability and healthcare accessibility, gaining valuable insights into the world of policy advocacy. Another pivotal role was as a counselor for at-risk youth, where I developed a keen understanding of the challenges faced by young people from diverse backgrounds. This role was instrumental in refining my skills in empathy and communication.

Looking ahead, my immediate goal is to become a Licensed Clinical Social Worker with a focus on trauma and PTSD. In the long run, I aspire to establish a non-profit dedicated to providing mental health services to marginalized communities. These ambitions are rooted in a deep-seated commitment to effecting lasting change for those society often overlooks.

San Jose State University’s MSW program, renowned for its emphasis on culturally competent practice, particularly with Latinx and other minority groups, aligns perfectly with both my personal and professional values. The program’s exceptional faculty and comprehensive curriculum stand out as ideal for nurturing my academic and professional growth.

In conclusion, I am confident that my time at San Jose State University will not only refine my existing skills but also expand my perspectives, equipping me to become an effective, empathetic social worker. I am eager to embrace the tools and knowledge that the program offers, to champion social justice and make a tangible difference in the lives of those most in need.

This MSW personal statement sample effectively showcases the candidate’s journey and motivation towards a career in social work. It does well in several key aspects:

• Personal Experience : The statement begins with a compelling narrative about the candidate’s upbringing in a diverse, challenging environment, effectively linking personal background to their interest in social work.
• Professional Alignment : The candidate skillfully ties their professional experiences, like community organizing and counseling, to the core values of social work- to demonstrate a clear understanding and commitment to the field.
• Future Goals & Alignment with the Program : The statement outlines specific short-term and long-term professional goals, aligning them with the strengths of San Jose State University’s MSW program. This demonstrates the candidate’s purposeful choice of program and their understanding of how it will support their career objectives.
• Flow and Clarity : The essay is well-structured, with each paragraph transitioning smoothly into the next, maintaining a clear and engaging narrative throughout.

Verdict: The statement presents a well-rounded, sincere, and focused candidate with a clear vision for their future in social work. It makes a strong case for their admission.

Example 7: Wayne State University MSW Personal Statement Sample

Your statement must address the following items:

• The National Association of Social Workers set forth important guiding principles to address social workers’ ethical responsibility to clients, colleagues, employers and employing organizations, the social work profession, and society.
• Describe how these ethical standards would shape your professional social work practice. How would you reconcile any conflicts between your personal values and the requirements of the profession?
• Describe why you believe you are a good fit with the mission of the Wayne State University School of Social Work, particularly its urban mission.
• Social workers are committed to social justice. Please describe your thoughts on a particular social and economic justice issue and how you intend to use your professional social work degree to address these issues.

As an African American with Native American roots, I have firsthand experience with the challenges faced by underserved communities. This background has deeply influenced my desire to pursue social work, driven by a belief in compassion, commitment, and competence. I aim to amplify my impact in this field by enhancing my skills, and I believe the MSW program at Wayne State University is the ideal setting for this growth.

My life in Detroit has exposed me to the myriad challenges of urban environments, from food deserts to unsafe public spaces and high crime rates. The city’s struggle with deindustrialization has led to job losses, property abandonment, and heightened poverty, which I believe positions me uniquely for Wayne’s urban mission. Understanding these issues firsthand, I feel equipped to contribute meaningfully to solutions.

In my current role with a youth assistance program, I work to prevent youths from entering the juvenile system and help rehabilitate those already involved. Our sessions include group counseling, academic enrichment, and life skills training, aimed at early intervention to improve life quality and academic performance.

My practice as a social worker is grounded in the ethical standards set forth by the National Association of Social Workers. I prioritize service above self-interest, as evidenced by my role as a Direct Care Worker for my sister with Autism Spectrum Disorder. I am committed to social justice and understand the importance of dignity and respect for every individual, regardless of their background. My experience with Wayne State University’s XXXXXX program has further reinforced the value of human relationships in social work.

I recognize the potential conflicts between personal values and professional responsibilities. In such cases, I intend to adhere to the profession’s ethical standards, ensuring that my personal beliefs do not hinder my ability to serve clients effectively.

The Wayne State University School of Social Work’s urban mission resonates with my experiences and aspirations. My understanding of Detroit’s unique challenges aligns with the school’s focus on urban social work. I am particularly interested in addressing issues of poverty and economic disparity, leveraging my post-masters degree to initiate impactful programs like fundraisers for low-income students and collaborations with local food banks.

I am aware of the challenges in understanding certain aspects of social work, such as the dynamics of gang involvement. To address this, I plan to engage in continuous learning about various community issues to enhance my ability to serve diverse populations effectively.

My journey has not been without its challenges. While I have been actively involved in addressing the needs of victims of gang violence, I recognize a gap in my understanding of gang culture. To bridge this gap, I am committed to learning more about gang dynamics, history, and the socioeconomic factors that influence gang membership. This knowledge will be crucial in my work with at-risk youth, allowing me to provide more targeted and effective interventions.

Balancing the demands of graduate studies with work, family, and financial responsibilities will be challenging, but my experience in the Wayne State University XXXXX program has equipped me with valuable skills in time management and prioritization. I am prepared to fully commit to the MSW program, confident that it will transform me into an impactful social work professional aligned with Wayne State’s mission.

• Alignment with University’s Mission : The statement effectively aligns the student’s personal and professional experiences with Wayne State University’s urban mission.
• Ethical Awareness : Demonstrates a clear understanding of social work ethics and a commitment to upholding these standards in practice.
• Conflict Resolution : Thoughtfully addresses potential conflicts between personal values and professional responsibilities, indicating maturity and professional readiness.
• Commitment to Social Justice : Shows a strong dedication to social justice, particularly in addressing economic disparities and poverty.
• Continuous Learning : Emphasizes a willingness to learn and grow, especially in areas like understanding gang dynamics, which is crucial for effective social work.
• Personal Experiences : Successfully uses personal experiences to illustrate a deep understanding of the challenges faced by underserved communities.
• Realistic Approach : Acknowledges and prepares for the challenges of balancing graduate studies with other life responsibilities.

Verdict: The applicant shows a strong alignment with the program’s focus, demonstrates ethical awareness, and possesses a clear commitment to social justice and continuous learning. The statement shows maturity and readiness for the challenges of graduate study in social work.

Example 8: University of Pittsburg MSW Personal Statement Sample

Please describe in your personal statement the following:

• Influences in your life that led you to select social work as a profession
• Why you are applying to the University of Pittsburg School of Social Work
• How an MSW will help you achieve your career goals
• Your special skills and abilities, your strengths as well as your limitations
• How your abilities will contribute to your development as a professional social worker
• Discuss a contemporary issue that is of concern to you

Printed on my grandfather’s funeral brochure was an old Irish proverb: “Death leaves a heartache no one can heal; love leaves a memory no one can steal.” This sentiment has resonated with me deeply, as I have experienced significant loss in my life, from cancer to accidents and suicide. These experiences have not only shaped my understanding of grief but also steered me towards a career in social work, specifically in gerontology and hospice care.

During my final quarter at XXXXXXX State College, I met a hospice social worker whose impact on families dealing with end-of-life situations was profound. Her approach to helping families accept, celebrate life, and find peace in farewells deeply inspired me. It was then that I realized the power of social work in providing comfort and dignity in life’s final stages.

I am applying to the University of Pittsburgh School of Social Work because of its strong gerontology program and its commitment to addressing contemporary issues like the impact of COVID-19 on the aging population. The pandemic has starkly highlighted the disparities in our healthcare system, especially concerning end-of-life care. I aim to contribute to this field by developing solutions to these emerging challenges, ensuring dignity and comfort for all in their final moments, regardless of their racial or socioeconomic status.

My work experience in childcare and hospitality has equipped me with patience, empathy, and a strong work ethic, qualities essential for a career in social work. Additionally, my volunteer work with XXXXXXX and the XXXXXXX has given me valuable experience in community service. However, I recognize my tendency to be overly trusting as a limitation. In the field of social work, discernment is crucial, and I am actively working on balancing empathy with professional objectivity.

At the University of Pittsburgh, I am particularly interested in courses like Grief and Loss: Interventions, Implications, and Understanding, and Direct Practice with Older Adults. These courses, coupled with field education in aging, hospice, or hospital settings, will be instrumental in achieving my career goals.

My commitment to serving the Pittsburgh community stems from my deep-rooted connection to the city. Witnessing the impact of the university’s alumni in the field has further motivated me to pursue my MSW here. I am fully aware of the challenges that lie ahead in the field of social work, but I am confident that the guidance and training offered by the University of Pittsburgh will equip me to tackle these challenges effectively.

My personal experiences with loss, combined with my professional aspirations and commitment to social justice, make me a suitable candidate for the MSW program. I am eager to contribute my skills, work ethic, and unique perspectives to the University of Pittsburgh School of Social Work and to grow into a compassionate and effective social worker.

• Connection of Personal Experience to Career Choice : Effectively links personal encounters with loss to a passion for social work, particularly in gerontology and hospice care.
• Alignment with Program’s Strengths : Clearly identifies why the University of Pittsburgh’s program, with its focus on gerontology, is a strong fit for the candidate’s career goals.
• Discussion of Contemporary Issues : Addresses the impact of COVID-19 on the aging population, showing awareness of current challenges in social work.
• Self-awareness and Growth : Acknowledges personal limitations, like being overly trusting, and the intention to work on balancing empathy with professional objectivity.
• Relevant Skills and Experience : Highlights experiences in childcare, hospitality, and volunteer work, which showcase skills valuable in social work.

Verdict: The statement demonstrates a clear connection between personal experiences and professional aspirations. It aligns effectively with the program’s focus, displays awareness of current social issues, and shows a commitment to personal growth- making the candidate a strong fit for the University of Pittsburgh’s MSW program.

Example 9: Case Western Reserve University MSW Personal Statement Sample

Discuss significant factors influencing your decision to pursue a Master of Science in Social Administration (MSSA).

• Your essay should include information regarding your interest in the social work profession, your intended concentration/specialization, and career goals.
• Please reflect on how any past school, community, volunteer, professional work, and leadership experiences will contribute to your success as a graduate student.
• Describe how you see yourself contributing to the vibrancy of our student body and school community.
• Describe any strengths or limitations that might influence you being successful in your field placement.
• Finally, please include why the Mandel School is a good fit for your educational goals.

My decision to pursue a Master of Science in Social Administration (MSSA) at the Mandel School is deeply rooted in personal and professional experiences that have highlighted the profound impact of social work. My journey began with observing the complexities of mental health within my family, which instilled in me a passion for understanding and advocating for mental health care.

Growing up, I watched a beloved family member struggle with mental health challenges. Witnessing their battle and the ripple effect it had on our family stirred in me a resolve to support others facing similar trials. This resolve only deepened with the birth of my daughter, Eve, when I encountered my postpartum mood disorders. Through receiving treatment and support, I was empowered to overcome these challenges, which further fueled my aspiration to assist women grappling with similar issues.

In my professional role as a Health Coach and Personal Trainer, I’ve had the privilege of supporting clients like John and Anna, whose mental well-being was intertwined with their physical health goals. These experiences have honed my ability to listen empathetically and devise holistic approaches to wellness that I believe will be invaluable in my social work practice.

My immediate career goal is to establish a private practice focused on women’s mental health, particularly addressing postpartum mood disorders. I am inspired to create a space where women can seek help without stigma or silence. In the long term, I aspire to influence mental health policy, advocating for accessible care and support systems that recognize and address the silent struggles many women face.

The Mandel School’s commitment to academic excellence and its vibrant student body resonate with my educational and professional ethos. The school’s innovative approach to social work education, particularly in mental health, makes it an exceptional fit for my aspirations. My compassion, coupled with my professional experience and personal journey through mental health challenges, will contribute to the rich tapestry of the Mandel School community.

Ultimately, I envision my time at the Mandel School as a transformative experience that will not only deepen my understanding of social work but also equip me with the skills to make significant contributions to the field. With a community that fosters diversity of thought and experience, I am confident that my educational journey here will prepare me for a fulfilling and impactful career in social work.

• Personal Connection : The statement effectively establishes a personal connection to social work through the candidate’s family experiences with mental health.
• Professional Relevance : It highlights relevant work experience that translates well into social work competencies, particularly in understanding clients’ holistic needs.
• Clear Career Objectives : The candidate articulates well-defined short-term and long-term goals that align with their personal experiences and professional aspirations.
• School Alignment : There is a strong emphasis on how the Mandel School’s ethos resonates with the candidate’s goals, suggesting a thoughtful choice in their application.
• Contribution to Community : The statement outlines how the candidate’s unique experiences and compassion will add value to the student body and fieldwork.

Verdict: The candidate’s personal statement is compelling, demonstrating a strong, authentic motivation for pursuing an MSSA and a clear vision for how the Mandel School will help fulfill their career objectives.

Example 10: University of Pittsburg MSW Personal Statement Sample

• Influences in your life that led you to select social work as a profession.
• Why you are applying to Pitt’s School of Social Work.
• How an MSW will help you achieve your career goals.
• How your abilities will contribute to your development as a professional social worker.
• discuss a contemporary issue that is of concern to you.

At just seven years old, I witnessed the harsh realities of poverty, domestic violence, and addiction within my family. These experiences instilled in me a passion for social work, especially after seeing how social workers supported our family through my parents’ mental health and addiction challenges. This inspired me to pursue a career in this field to use my background and skills gained from an MSW program to assist individuals and families in their recovery processes.

Growing up, our family was caught up in a custody battle, leading my siblings and me to frequently navigate foster care and courtrooms. My parents’ struggle with addiction was alleviated by the support of social workers and case managers, who provided housing, food assistance, service coordination, and counseling. Tragically, both my parents eventually succumbed to drug overdoses. Though painful, these experiences further reinforced my commitment to social work and helping others facing similar struggles.

In recent years, I have been actively involved in social justice activism. My roles as a community organizer and development director for XXXXX Summer Camp, a non-profit empowering girls and non-binary youth through music and mentorship, highlighted the need for improved mental and behavioral health services. Volunteering as a delivery driver and food packager with XXXXX Aid during the COVID-19 pandemic underscored the importance of community support for those in need.

My experience in event coordination, donor relationship building, and electoral campaign work has enabled me to contribute to meaningful change in my community, such as the successful XXXXX Wage initiative in Oregon, which improved the lives of countless workers. Serving on the XXXXX Democratic Committee for Ward Four, I have amplified community voices and supported candidates who advocate for accessible mental and behavioral health services, safe and affordable housing, and environmental protection.

A contemporary issue that concerns me is the effectiveness of harm reduction techniques in treating mental health and dual-diagnosis clients. I aim to explore how these techniques can be integrated into traditional substance abuse treatment models to better meet the mental health needs of individuals like my parents. Additionally, I am interested in how mental health professionals and addiction treatment providers can collaborate to provide comprehensive care for dual-diagnosis clients.

Obtaining an MSW will empower me to become a skilled, compassionate, and trauma-informed clinician. My goal is to contribute to accessible mental and behavioral health services, particularly for trauma survivors, and advocate for inclusive, culturally responsive, and restorative justice practices.

I am empathetic and easily connect with people, and my resilience in adversity will contribute to my development as a professional social worker. These qualities have supported me in helping my sister Cheyan and in my social justice work.

I chose the University of Pittsburgh’s School of Social Work for its highly-ranked program and specialization in mental health. This program aligns with my goal of employing harm reduction strategies for dual-diagnosis clients. Additionally, its proximity to my family will enable me to support them while pursuing my education.

I am eager to return to the University of Pittsburgh and embark on this transformative journey to become a professional social worker. The MSW program will enable me to make a significant difference in the lives of those who need compassionate and trauma-informed care. I am confident that this program will honor my family’s legacy and empower me to create positive change for countless individuals and families in need.

• Personal Experience as a Motivation : The applicant compellingly uses their personal history of overcoming poverty, domestic violence, and addiction to demonstrate a deep-rooted motivation for pursuing social work.
• Community Involvement : The statement highlights significant community engagement and activism, showcasing a commitment to social justice and change.
• Professional Development : Details about event coordination, campaign involvement, and leadership roles show the applicant’s ability to effect change and work collaboratively.
• Academic and Career Goals : The applicant clearly articulates their interest in harm reduction techniques and their intent to enhance their skills through the MSW program.
• Personal Qualities : Empathy and resilience are emphasized as strengths that will aid in their development as a social worker.

Verdict: The statement presents a well-rounded candidate with a powerful personal connection to social work, backed by active community involvement and clear professional goals. Their commitment to addressing complex social issues, coupled with their personal strengths, shines throughout the statement.

Before you go…

You should be inspired enough to craft your authentic MSW personal statement. But you still need experienced eyes to deeply review it for flow, tone, logical structure, and clarity! See how I can help you below…

I will proofread, polish, edit any personal statement, college application essay or sop.

Related Articles:

Social Work Personal Statement Guide (w/Examples)

Top 8 Cheapest Online MSW Programs

Best Online MSW Programs in California

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5 hacks for your social work personal statement

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So, you want to get into social work.

Hold on… it’s not that easy.

But you are in the right place.

In this article, we will show you how to write a personal statement.

Then we will show you an example of the social work personal statement.

In applying for social work, you will need to write a personal statement that explains why you want to study social work.

How to write a social work personal statement

1. set a deadline for your personal statement..

No work will ever be perfect. Yet we often fall into the fallacy of writing and rewriting, editing and re-editing. We think we can make the perfect personal statement that will land us in social work.

We can’t make it perfect. Before you start writing, you need to know when you have to stop and submit.

There is a saying in Chinese that goes, 画蛇添足. It tells the story of an art competition. During that competition, an artist, in his quest for perfection, ended up adding legs to his painting of a snake. Naturally, he lost.

The moral of the story is that there will never be a perfect picture, or perfect personal statement. What matters is that you have tried.

Start writing your personal statement.

Often, our quest for perfection or plain procrastination stops us from writing. We try planning in detail, without actually writing. In my experience, I was pushed for time.

I had been awarded a scholarship, but no university place offered to me. Due to the urgency of the matter, I had to write quickly. I had to submit.

There was no time to think.

In much the same way, rather than spending too much time thinking, simply start writing. Writing has a magical way of sorting out your thoughts. You can always come back to edit it thereafter.

Include real-life examples of why you want to study social work.

As you can see below, I included examples from my own experiences being helped by a social worker and helping others as a volunteer. The truth is: facts tell, stories sell. Stories give the applications panel another side to you.

They make you real.

In writing your stories, be clear about what your role was. What did you contribute? What did you do? What was your impact? Did anyone praise you?

Secondly, link it to the wider motivation for social work. What did your experience teach you? How did it push you to decide on a career in social work?

Edit your personal statement.

Grammatical and spelling mistakes are a no-no. they show that you have not spent as much effort as you should have on your personal statement. When editing, print out a copy of your personal statement, and then read it out loud.

Reading it out aloud helps you to hear the arguments. It lets you see if the arguments make sense, flow well, and are cogently linked together.

Give your personal statement to someone else to read.

I was fortunate to have a friend who was a social worker. She agreed to read my personal statement. From that reading, she gave me valuable feedback on what I could improve on.

Having someone else to read removes our blind spots. Having interacted so much with your personal statement, you might be too emotionally invested in it to remove parts that are not as good.

Therefore, having someone else helps to make your essay much better.

Example of social work personal statement

This was the personal statement I wrote that eventually allowed me to be accepted into the University of Nottingham’s BA Social Work course.

Winston Churchill once said, “We make a living by what we get, we make a life by what we give.” Indeed, I have come to see how a life well-lived is one through which we give out of the largesse of our hearts. With a desire to engender positive change in the society around me, contributing to the community that has nurtured me, studying social work develops the expertise needed to aid the communities around me.

Why social work?

My desire to study social work stems from a wish to help people deal with the befuddling complexities of life, for which there is often no proper problem solving method, and certainly no correct answer.

What piqued my interest in social work was a first-hand encounter with social workers, who inspired me to take up social work myself.

In college, I remembered seeing my mother bent over the toilet bowl, vomiting out the remains of her previous meal.

Days later, she was stripped of her once lustrous, beautiful hair.

Watching my mother buried under blankets, trying to keep warm, I was overcome by a sense of helplessness.

My mother was diagnosed with breast cancer in June.

The months after were a harrowing experience. So often used to the pillar of strength my mother represented, to see her reduced to such a state, ravaged by the destruction of cancer, terrified and frightened me. As the eldest in the family, I had to take on additional responsibilities at home on top of my academic workload. It was arduous juggling the various obligations. There were times when exhaustion overtook me, causing me to fall asleep in my uniform, waking up only to fight another day.

However, I was fortunate to have the guidance of a social worker, who helped me regain emotional balance. She enabled me to stand on my own two feet again, anchoring myself in the midst of the changes that were happening around me.

Just as I have been so helped, I desire to offer lifebuoys of aid to others.

I want to assist them in finding greater emotional stability and eventually soaring towards a more fulfilling life.

My experience

Intrigued by the complexities of social work, I joined YGOS, a welfare organization reaching out to youths from disadvantaged backgrounds, as an intern.

There, I worked with youths who were doing poorly academically and exhibiting behavioral problems.

I enjoyed the opportunity I had to personally mentor these youths, working closely with them to improve their academic grades and attitude towards learning.

Having a hand in molding them positively, revealed the possibilities that social work offered in eliciting real change in the community around me.

The myriad of opportunities that an overseas education offers me excites me. Exposure to a different welfare system will further my perspectives on the various welfare models in the world, and broaden my horizons on the pros and cons that each welfare system inherently possesses. Studying overseas will push me out of my comfort zone, forcing me to live independently. Experiencing another culture, environment, and country will open my eyes to the diversity in the world.

I begin seeing the world in a different lens.

Beyond school, I volunteer regularly with the Movement for the Intellectually Disabled of Singapore.

In one of my earliest experiences volunteering, I was teaching a boy to write the alphabet “A”.

After struggling for thirty minutes, he threw up his arms, exclaiming,

“I don’t know how to write this!”

For him, the writing of such a simple alphabet had already prompted so much difficulty. It was a reminder that in the search for the academic “A”s in our lives, it is such a blessing to even have the chance to search.

Volunteering regularly has equipped me with empathy, which will aid me in better understanding my clients’ needs, finding lasting solutions for them.

Through social work, I hope to impact the world, shaping it, one person at a time, community by community, walking with my clients through some of their darkest emotional tunnels, and helping them to find the light again.

I hope these social work personal statement examples help you to craft your personal statement better. If you need more help, please look at advice I wrote on writing better personal statements.

You can also write to me at [email protected] .

All the best!

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Masters in social work personal statement

If you'd like to become a social worker but didn't study the subject at undergraduate level then a Masters degree is essential for entry into the profession. You'll need to write a personal statement that coveys your commitment and passion to social work

Writing a personal statement for a vocational postgraduate course, like the MSc or Postgraduate Diploma in social work requires a slightly different approach from what you might be used to when applying for academic courses, as you're not only applying for a course, but to train for a particular profession.

You will be expected to:

• discuss your motivations to train as a social worker
• reflect on your experiences to demonstrate that you have a realistic insight into the role of a social worker and how they work to support people
• provide evidence that you have, or are developing relevant skills and qualities for the role
• show that you have the academic suitability to undertake a postgraduate level course.

For many social work courses it is a requirement to have undertaken relevant work experience in a social work or social care setting. You can see in the example statement, rather than describing the experience and tasks undertaken, you will need to reflect on how your experience has shaped your motivation to train as a social worker and what you have learned about the role. You will also need to provide specific examples of how you have demonstrated the skills, qualities and professional values of a social worker.

This example should be used for guidance only. Copying any of this text could significantly harm your chances of securing a place on a course.

Masters in social work personal statement example

I gained my first insight into social work while studying a 'Social work perspectives' module during the first year of my degree in health and social care. Learning about the ethics that underpin social work practice challenged my assumptions about the role social workers play, demonstrating the importance of the role for empowering vulnerable people and coordinating support to overcome challenges to health, safety and wellbeing.

I was able to observe this in practice during my placement at a supported living service for young people with learning disabilities. Social workers were integral to enabling the young people to safely transition to independent living, advocating for them to secure appropriate accommodation, coordinating access to disability services and providing support to develop independent living skills and money management. Without this advocacy, many of the young people may never have had the opportunity to live independently.

I have recently started a placement working with a local mental health charity, spent a year volunteering with Citizens Advice and am currently volunteering with the Prison Advice and Care Trust (PACT). Through these experiences I have observed the challenges faced by different groups of people, many of which can be alleviated or managed through empowerment of individuals and access to the right support. Becoming a social worker would enable me to work with diverse groups and support them to overcome these challenges and live more successfully within our society.

Through my experience, I have responded to individuals with empathy and respect and have demonstrated that I can uphold the values and ethical principles of the social work profession, while resiliently managing the challenges of working under pressure and supporting those who may not always be receptive to me. As a volunteer adviser at Citizens Advice I was often the first point of contact for individuals facing stressful and time-pressured problems, such as eviction or debt. I responded calmly and focused on the issues at hand, taking a non-judgemental approach to the individual's circumstances by clearly explaining why I was asking particular questions and how this would enable me to direct them to the appropriate support. At PACT, I facilitate family play sessions with prisoners and their children. I have taken the time to build rapport with the individual and their families; focusing on the person's identity as a parent and ways I can support them to feel they have a positive societal role. As a social worker it is important to treat people holistically while promoting dignity and wellbeing, these examples show my potential to respond in a positive, impartial way regardless of people's circumstances.

Many of my interactions at the mental health charity are with individuals in challenging circumstances, who are reluctant to seek help from external services due to poor past experiences. Many of my interactions have been with people who are angry, frustrated or suspicious. I take the time to listen to their concerns, provide reassurance and identify an initial starting point. When faced with particularly challenging or complex cases I do not hesitate to seek advice from colleagues or request a referral, always involving the individual in this process. These experiences have enabled me to recognise the importance of multi-disciplinary teams to meet complex and multi-faceted needs. These interactions have better prepared me to work with people who may present in a challenging way due to their circumstances and have helped me to develop the resilience to manage those interactions professionally and calmly.

My degree has prepared me for both the academic study and practice elements of the MSc in Social work. The interdisciplinary nature of my degree has introduced me to approaches from sociology, philosophy, health, policy and psychology, which provide a strong foundation to build upon in the social work course. In safeguarding modules I was introduced to the legal and policy frameworks underpinning practice when analysing a number of recent serious case reviews. This developed my ability to analyse complex situations where the application of law and policy is not always straightforward. Undertaking practice placements will enable me to further develop and apply this knowledge to real scenarios, building my confidence in making effective, evidence-informed decisions.

My dissertation project evaluated the impact of a local mental health charity's peer support programme, enabling me to develop a strong understanding of the ethics of participant research. I developed the methodology, completed the literature review and carried out primary research. This has prepared me with the core academic skills to evaluate research and develop evidence informed approaches during the Masters course.

Undertaking placements and volunteering alongside my degree has seen me organise my time effectively, consistently meeting coursework deadlines and completing work to a standard that has put me on track to achieve a 2:1, while receiving positive feedback from placements on my reliability. This demonstrates my ability to successfully balance academic work alongside the demands of practice placements during the Masters.

My work experience has motivated me to pursue a social work career in mental health, advocating for those who may not be in a position to advocate for themselves. The course will equip me with tools and approaches for working with service users in a range of circumstances, from those in crisis to those who need practical support to manage their condition in the community. I particularly look forward to professional placements where I can apply my learning while supported by experienced practitioners to navigate this complex area of social work. The MSc in Social work will build upon the knowledge and skills gained through my degree and experience, equipping me to undertake this challenging and demanding role.

Find out more

• Search for postgraduate courses in social work .
• Take a look at the social worker job profile.
• Discover more about social work courses .
• Learn more about personal statements for postgraduate applications .
• Read up on the BASWs Code of Ethics for Social Workers .

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Social Work Personal Statement Advice

A Social Work personal statement is an essential part to your UCAS application. Every single student has to complete a personal statement. This gives universities the chance to see what kind of person you are and to gauge just how interested and passionate you are about the subject you're applying for. In terms of what your Social Work personal statement should be about, you should treat this as a chance to convey just how passionate you are about the subject and why you would be an asset to the university. Before writing a Social Work personal statement, you should take a look at some Social Work personal statement examples beforehand to gauge an idea of what you should include and what the structure and tone of the statement should be. Your personal statement is only 4,000 characters long, so make sure that you are using that character count to the best of your ability. With regards to what to include in a Social Work personal statement, you should make sure you talk about the things that make you tick. You should talk about your passions, your interests and what your career goals are. These things are essential for a Social Work personal statement and universities will be looking out for them, so make sure you mention them!

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Write a Master’s in Social Work Personal Statement (10 Top Tips)

Are you looking for educational and career advancement after completing your Bachelor of Social Work?

You’re probably wondering now how to write your Master’s in Social Work Personal Statement, a requirement for admittance to a postgraduate course. Well, wonder no more! Read on for top tips to make your statement stand out and impress the admissions board.

Help! What is a Personal Statement?!

Not all colleges ask for a personal statement for a Bachelor of Social Work. So, if you’ve never done one and don’t know what to include, don’t panic. I’ll explain it all. Some colleges will give you a prompt to answer, but it is a short essay. In it, you explain why you are suitable to study a Master of Social Work course.

What Should I Include in my Statement?

• Your education – where did you study and what grades did you achieve?
• Your experience – what work or volunteering have you done? If you have experience related to social work, include that.
• Your goals – What are you going to do after earning your master’s degree?
• Your challenges – what challenges or obstacles have you faced? How did you overcome them?
• Anything else relevant

You might feel ready to write a Personal Statement now that you know what to include. Don’t rush off yet, though. Listen to the following tips first. They’ll help make your composition more outstanding.

10 Top Tips for Writing a Master’s in Social Work Personal Statement:

Although a personal statement isn’t a long essay, it is very important. It is a significant part of your application, so don’t rush it. Work out what you are going to say, and how you are going to say it. A mind map can be useful in identifying everything you want to include in your essay. It groups your ideas and will help you create a structure for your composition. Try it! Having a plan also makes getting started less daunting. It’s hard to start when you are staring at a blank page. A page with a plan written on it isn’t blank anymore, so you’re already started. Winner!

This is a basic mind map for general essay writing that I did as an example. Branches and sub-branches can be added or subtracted as needed or desired.

2. Let Your Personality Shine

One of the most important things when you are writing a personal statement is to make it personal. It says so in the title! The admissions board wants to know who you are. They will read hundreds of personal statements, so you need to make yours stand out. Through your essay, your reader should know who you are as a person and why you would excel in the master’s course. Make sure you tell them!

3. Tell A Story

Using a narrative style to tell your reader about yourself is more engaging. A dry, informative essay might tell your reader some facts. But it won’t stay with them. Bring your essay to life by writing it as a (true) story. This will be much more memorable and that is what you want. When your reader puts down your statement, you want them to remember who you are and what you said. Think of it as writing a memoir . It focuses on certain chapters of your life that highlight your suitability for a career in social work.

4. Explain Your Drive

What makes you want to pursue a career in social work? Presumably, you want to take a master’s in social work not only because you want to work in, it but because you want to excel in that field. Was there an event or a person in your life that gave you this drive? This is part of what will make your statement stand out from the rest. Think about the first time you thought about studying social work…what happened? It will pique the interest of your readers and make them want to know you a little better.

Specialization in social work needed a genuine desire to care for others, especially those who needed help most – the sick, orphans, the elderly, and those who were down on their luck.

5. Sell Yourself

Above all, you need to sell yourself to the admissions board. Your Master’s in Social Work Personal Statement is the key to doing that. Be sure to highlight the traits which make you ideal for a career in social work. Cite real-life examples to back up your application. Just saying you are compassionate and caring won’t make you stand out. But telling about the time when you took care of a lost child until his mother was found, will. Do you see the difference? You also need to let the admissions board know what studies you have already undertaken. Where did you do your Bachelor of Social Work ? Are you moving on to your master’s so that you can provide therapy? Make sure your essay reassures your reader that you would be a great fit for their college!

6. Your 5 (or 10) Year Plan

College admissions boards want to know that you have a career plan in place. Prove to them you have goals and have thought beyond the next year or two. Consider what you plan to do with your master’s degree and what your next steps are from there. Will you have a bustling therapy practice in 10 years? Will you be supporting vulnerable adults in your community? Whatever your goals in social work are, make it a point to outline them.

7. Challenges

Don’t be afraid to talk about challenges you have faced or times when life didn’t go your way. Some people might use their essays to focus on their achievements and successes. So, going the other way will set you apart. Especially when you emphasize the lessons you’ve learned from each setback. This is a perfect opportunity to tell your reader how you overcome problems and move forward. It shows resilience and optimism.

The bitter chapters in our lives can either make or break us. The expression of a strong desire to triumph over any adversity, not only for yourself but for others, could add more power to your Master’s in Social Work Personal Statement.

8. It’s All in the Details

If the college you are applying to has guidelines and prompts, make sure you follow them! There is likely to be a word count, perhaps in the region of 500 words. But not all colleges are the same, so make sure you know the limit for the one you are applying for. Colleges often have their preferred formatting style. Check their website or call to confirm if you don’t know what it is. You want to create the impression of someone who has good attention to detail . Don’t fall at the first hurdle by not following the rules for essay submission.

9. Strong Start, Excellent End

What you say in the body of your statement is important. But you also need to make sure you have a strong start and end. From the first sentence, you want to draw your reader in. Have a great hook – start with a question or relevant quote or statistic. You want to grab your reader’s attention right away and make them want to read more. You also need a strong finish. Your conclusion needs to create a lasting impression. You want your essay to stand out so that they remember you at the end of the day.

Competitive swimmers are taught to increase acceleration in the first and last 5 meters of each lap. Have that mindset in writing your essay – start and finish strong.

10. Proofreading / Editing

Once you’ve written your Master’s in Social Work Personal Statement, you might think you are done. You are not! You need to dedicate time to editing and proofreading your statement to make sure it is as good as it can be. A great idea is to try reading it out loud. This will help you assess your sentence structure. Struggling to catch your breath? Your sentences are too long. Does it sound repetitive? Try using different phrases or changing your sentence structure. When you spend a lot of time on an essay, it’s difficult to remain objective about it. If you have a friend who will read it for you, let them. They could offer a different perspective and suggest improvements. You should also take the time to double-check those details. After all, a career in social work will involve report writing and you need to be a great communicator in doing that. You can use your statement to show off these skills, too.

These tips will help you write a Master’s in Social Work Personal Statement that stands out from the crowd. Remember, you are selling yourself through your story. Don’t be afraid to put your personality on the page. When the admissions board finishes reading your essay, they should feel like they know you. You should have shown them you will excel not only in the course but in the actual fieldwork. Your essay is the next step in advancing your career in social work! Next up, you may want to explore a guide to creating enticing essay hooks .

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• Social Work Personal Statement Examples

Are you applying to a Social Work course at a UK university ? It’s expected from you to have a strong sense of empathy, an ability to communicate effectively, and a commitment to social justice. 

A personal statement is an essential part of your application for a social work course, as it allows you to showcase your skills, experiences, and passion for helping others. You can find below successful social work personal statement examples from applicants to inspire and guide you in preparing your UCAS application .

Social Work Personal Statement Example

As a conscientious, responsible, enthusiastic, and open-minded individual, I am eager to pursue a career in social work. I have spent the last two years working in the social care field, and I am now ready to take the next step in my career by undertaking a degree programme in social work. My passion for social care stems from my desire to help those in need, and I have found immense satisfaction in doing so.

Working in a variety of settings has allowed me to meet and work with a diverse range of service users, and I have developed strong communication skills as a result. I have represented service users at Multi-Agency Public Protection Arrangement meetings, Care Programme Approach (CPA) reviews, and Ward Round meetings. Working collaboratively with a team and partners has also taught me the importance of teamwork and partnership.

My commitment to helping those in need extends beyond my professional life. While in sixth form, I participated in a programme aimed at providing children with a low reading age with the support they needed to improve their reading levels. Additionally, I regularly visit a local care home for disabled individuals to talk and play games with the residents, as one of my close relatives lives there.

In my personal life, I enjoy keeping fit by working out in my home gym. I also enjoy listening to music and going out with friends, which provides me with a different environment from my work and studies and the opportunity to meet new people.

During the COVID-19 pandemic, I volunteered to help with food delivery for elderly individuals, which further reinforced my desire to make a positive difference in people’s lives. These experiences have taught me the value of empathy, compassion, and the importance of supporting individuals in their times of need.

I believe that social work is a noble profession that offers the opportunity to make a positive difference in people’s lives, and I am committed to pursuing this career path. With my strong communication skills, teamwork abilities, and passion for helping others, I am confident that I can make a significant contribution to the field of social work. I am excited to embark on this journey and am eager to learn and grow as a social worker.

Recommended for further reading:

• How to Write a Personal Statement for a Master’s
• How to Write a Personal Statement for a PhD
• UCAS Personal Statement: A Writing Guide And Tips For Success
• Tips for Writing a Personal Statement for the University
• How to Write a Personal Statement That Stands Out

Personal Statement Examples UK

• Writing a Winning Medical Personal Statement
• How To Write A Personal Statement For Psychology
• How To Write A Dentistry Personal Statement

Social Work Personal Statement Example For UK University

As a thoughtful young leader who has always been fascinated by the complexities of human society and the issues that people face, I have decided to pursue a career in social work. My background in sociology and my experience as a Women’s Officer on my students’ union executive committee have given me a good understanding of the challenges that people from different backgrounds can face, and I am eager to use this knowledge to make a real difference in the lives of others.

My BA (Hons) in Politics with Law has given me the academic grounding necessary to succeed in a Social Work MA programme. Through my coursework, I have gained experience in reading and interpreting legal texts, which will be invaluable in understanding the legislation that social workers operate within, such as the Children’s Act 1989 and Mental Health Act 1983.

In addition to my academic qualifications, I have also developed important skills through my part-time job as a shop assistant. This work has taught me the importance of responsibility and has given me increased confidence. I have also developed my communication skills by dealing with unexpected problems and working with customers.

Throughout my life, I have always been willing to offer help and support to others. As a class rep in college, I was regularly asked for help and advice, which I was happy to provide. I believe that my non-judgmental, open, and empathetic nature makes me well-suited to a career in social work. I understand the importance of approaching each situation with sensitivity and understanding, and I am committed to providing the best possible care and support to those in need.

I am particularly interested in helping individuals and families who are facing abuse and other types of trauma. Through my sociology coursework, I have gained a good understanding of the problems that can arise in families, and I am eager to use this knowledge to help those who are in need. I believe that everyone deserves to live in a safe and supportive environment, and I am committed to doing everything in my power to make this a reality.

I believe that I have the necessary skills, knowledge, and personal qualities to succeed in a career in social work. I am passionate about helping others and making a positive difference in the world, and I am eager to take on the challenges that come with this important work. I look forward to the opportunity to continue my education and training in social work.

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• Personal Statements
• Social Work Personal Statement

Social work Personal Statement Example

Sample statement.

While many of the potential candidates for this course may be drawn to it by painful and difficult personal experiences in their own lives, my motivation is just the opposite. I have been lucky to have a very secure upbringing, in a traditional, two parent home, with the love and support of my family and extended family around me at all times. I appreciate how lucky I am to have had this, and I want to give something back to society by helping others who have been less fortunate.

I have always been a people person and tend to be the first choice ‘shoulder to cry on’ for friends of both sexes. I have been told that I am a good listener and I find it easy to not only sympathise, but also to empathise with other people’s problems. These talents have been recognised at my school, where I have been a student counsellor for the past year. In this role, I help fellow students to talk about their problems and liaise with the relevant parties, such as teachers, house masters and the school pastoral care leaders. I hugely enjoy this work, as I can see how much difference a friendly face can make in times of trouble, as well as the impact of practical help and representation when you are feeling too emotional or confused to act for yourself. 

Having decided on a career in social work early on, I have steered my studies towards this field, taking sociology, psychology and geography at A-level. While the geography may not seem immediately relevant, the issues discussed in this subject do have a genuine impact on people’s lives. I enjoy the lively debates that arise in all these subjects, especially sociology, and this has led me to establishing a debating society at my school, which I currently chair.

Outside of school, I am an active member of my local church, and am a youth leader at the out of school club. This club was created to give kids somewhere to hang out where they could feel safe and stay out of trouble. We play pool, darts and card games in the winter, and move outside for more active fun in the warmer weather. The youth group has an annual camp in Wales, and last summer I was chosen as a group leader, responsible for 25 kids aged from 11 to 15.

Although my own life has been comparatively easy, I am under no illusions as to how difficult life can be for others. My village borders a council estate with high unemployment and many deep-rooted social problems, and many of my friends are from this area. I have seen both the worst of these circumstances, in a friend’s mother who took her own life, and the very best, in which social workers have made a real difference in building communities and solving problems to give people much needed hope.

I know that my age and background will be a challenge for me in the field of social work, and that I will have to work hard to gain the trust and respect of the people I work with. However, I believe that I have the patience and abilities to succeed. This course will back those abilities with the knowledge and techniques I need to do well in this field, and so I do hope that you will consider me as a candidate.

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Writing a Personal Statement

Preparing to Write

Brainstorming, don't forget, sample prompts.

A personal statement is a narrative essay that connects your background, experiences, and goals to the mission, requirements, and desired outcomes of the specific opportunity you are seeking. It is a critical component in the selection process, whether the essay is for a competitive internship, a graduate fellowship, or admittance to a graduate school program. It gives the selection committee the best opportunity to get to know you, how you think and make decisions, ways in which past experiences have been significant or formative, and how you envision your future. Personal statements can be varied in form; some are given a specific prompt, while others are less structured. However, in general a personal statement should answer the following questions:

• Who are you?
• What are your goals?
• How does this specific program/opportunity help you achieve your goals?
• What is in the future?

A personal statement is not:

• A variation of your college admissions essay
• An academic/research paper
• A narrative version of your resume
• A creative writing piece (it can be creative, though)
• An essay about somebody else

Keep in mind that your statement is only a portion of the application and should be written with this in mind. Your entire application package will include some, possibly all, of the materials listed below. You will want to consider what these pieces of the application communicate about you. Your personal statement should aim to tie everything together and fill in or address any gaps. There will likely be some overlap but be sure not to be too repetitive.

• Personal Statement(s)
• Transcripts
• Letters of recommendations
• Sample of written work
• Research proposal

Preparing to Write A large portion of your work towards completing a personal statement begins well before your first draft or even an outline. It is incredibly important to be sure you understand all of the rules and regulations around the statement. Things to consider before you begin writing:

• How many prompts? And what are they? It is important to know the basics so you can get your ideas in order. Some programs will require a general statement of interest and a focused supplementary or secondary statement closely aligned with the institution's goals.
• Are there formatting guidelines? Single or double spaced, margins, fonts, text sizes, etc. Our general guideline is to keep it simple.
• How do I submit my statement(s)? If uploading a document we highly suggest using a PDF as it will minimize the chances of accidental changes to formatting. Some programs may event ask you to copy and paste into a text box.
• When do I have to submit my statement(s)? Most are due at the time of application but some programs, especially medical schools, will ask for secondary statements a few months after you apply. In these instances be sure to complete them within two weeks, any longer is an indication that you aren't that interested in the institution.

Before you start writing, take some time to reflect on your experiences and motivations as they relate to the programs to which you are applying. This will offer you a chance to organize your thoughts which will make the writing process much easier. Below are a list of questions to help you get started:

• What individuals, experiences or events have shaped your interest in this particular field?
• What has influenced your decision to apply to graduate school?
• How does this field align with your interests, strengths, and values?
• What distinguishes you from other applicants?
• What would you bring to this program/profession?
• What has prepared you for graduate study in this field? Consider your classes at Wellesley, research and work experience, including internships, summer jobs and volunteer work.
• Why are you interested in this particular institution or degree program?
• How is this program distinct from others?
• What do you hope to gain?
• What is motivating you to seek an advanced degree now?
• Where do you see yourself headed and how will this degree program help you get there?

For those applying to Medical School, if you need a committee letter for your application and are using the Medical Professions Advisory Committee you have already done a lot of heavy lifting through the 2017-2018 Applicant Information Form . Even if you aren't using MPAC the applicant information form is a great place to start.

Another great place to start is through talking out your ideas. You have a number of options both on and off campus, such as: Career Education advisors and mentors ( you can set up an appointment here ), major advisor, family, friends. If you are applying to a graduate program it is especially important to talk with a faculty member in the field. Remember to take good notes so you can refer to them later.

When you begin writing keep in mind that your essay is one of many in the application pool. This is not to say you should exaggerate your experiences to “stand out” but that you should focus on clear, concise writing. Also keep in mind that the readers are considering you not just as a potential student but a future colleague. Be sure to show them examples and experiences which demonstrate you are ready to begin their program.

It is important to remember that your personal statement will take time and energy to complete, so plan accordingly. Every application and statement should be seen as different from one another, even if they are all the same type of program. Each institution may teach you the same material but their delivery or focus will be slightly different.

In addition, remember:

• Be yourself: You aren’t good at being someone else
• Tragedy is not a requirement, reflection and depth are
• Research the institution or organization
• Proofread, proofread, proofread
• How to have your personal statement reviewed

The prompts below are from actual applications to a several types of programs. As you will notice many of them are VERY general in nature. This is why it is so important to do your research and reflect on your motivations. Although the prompts are similar in nature the resulting statements would be very different depending on the discipline and type of program, as well as your particular background and reasons for wanting to pursue this graduate degree.

• This statement should illustrate your academic background and experiences and explain why you would excel in the Department of Civil and Environmental Engineering (UMass Amherst - M.S. in Civil Engineering).
• Describe your academic and career objectives and how the Yale School of Forestry and Environmental Studies can help you achieve them. Include other considerations that explain why you seek admissions to the Yale School of Forestry and Environmental Studies and your interests in the environmental field (Yale - Master of Environmental Management).  
• Please discuss your academic interests and goals. Include your current professional and research interests, as well as your long-range professional objectives. Please be as specific as possible about how your objectives can be met at Clark and do not exceed 800 words (Clark University - M.A. in International Development and Social Change).
• Write a 500- to 700-word statement that describes your work or research. Discuss how you came to focus on the medium, body of work, or academic area you wish to pursue at the graduate level. Also discuss future directions or goals for your work, and describe how the Master of Fine Arts in Studio (Printmedia) is particularly suited to your professional goals (School of the Art Institute of Chicago - MFA in Studio, Printmaking).
• Your statement should explain why you want to study economics at the graduate level. The statement is particularly important if there is something unusual about your background and preparation that you would like us to know about you (University of Texas at Austin - Ph.D in Economics).
• Your personal goal statement is an important part of the review process for our faculty members as they consider your application. They want to know about your background, work experience, plans for graduate study and professional career, qualifications that make you a strong candidate for the program, and any other relevant information (Indiana University Bloomington - M.S.Ed. in Secondary Education).
• Your autobiographical essay/personal statement is a narrative that outlines significant experiences in your life, including childhood experiences, study and work, your strengths and aspirations in the field of architecture, and why you want to come to the University of Oregon (University of Oregon - Master of Architecture).
• Personal history and diversity statement, in which you describe how your personal background informs your decision to pursue a graduate degree. You may refer to any educational, familial, cultural, economic or social experiences, challenges, community service, outreach activities, residency and citizenship, first-generation college status, or opportunities relevant to your academic journey; how your life experiences contribute to the social, intellectual or cultural diversity within a campus community and your chosen field; or how you might serve educationally underrepresented and underserved segments of society with your graduate education (U.C. Davis - M.A. in Linguistics).
• A Personal Statement specifying your past experiences, reasons for applying, and your areas of interest. It should explain your intellectual and personal goals, why you are interested in pursuing an interdisciplinary degree rather than a more traditional disciplinary one, and how this degree fits into your intellectual and personal future (Rutgers University - Ph.D in Women’s and Gender Studies).
• Your application requires a written statement to uploaded into your application and is a critical component of your application for admission. This is your opportunity to tell us what excites you about the field of library and information science, and what problems you want to help solve in this field. Please also tell us how your prior experiences have prepared you for this next step toward your career goals and how this program will help you achieve them (University of North Carolina Chapel Hill - Master of Science in Library Science).
• After watching the video, please describe what strengths and preferences as a learner you have that will facilitate your success in this innovative curriculum. What challenges in our curriculum do you anticipate and what strategies might you use to address these challenges? (MGH Institute of Health Professions PT - They recently redesigned their curriculum)
• Your personal goal statement should briefly describe how you view the future of the field, what your goals are to be part of that future, and what brought you to pursue an advanced education degree in your chosen field. You may include any other information that you feel might be useful. (Northeastern PT)
• Personal Statement: In 500 words or less, describe a meaningful educational experience that affected your professional goals and growth and explain how it impacted you. The educational experience does not need to be related to this degree. Focus on the educational experience and not why you think you would be a good professional in this field. (Simmons PT)
• Personal Statement (500 word minimum): State your reasons for seeking admission to this program at this institution. Include your professional goals, why you want to pursue a career in this field and how admission to this program will assist you in accomplishing those goals. (Regis College Nursing)
• “Use the space provided to explain why you want to go to this type of program.” (AMCAS)
• Address the following three questions(Though there is no set limit, most statements are 1–2 pages, single-spaced.): What are your reasons for pursuing this degree? Why do you wish to pursue your degree at this institution? How do you intend to leverage your degree in a career of this field? (Boston University MPH)
• Please submit a personal statement/statement of purpose of no more than 500 words for the department/degree of choice. Professional degree essays require a clear understanding of the _______ field and how you hope to work within the field. Be sure to proofread your personal statement carefully for spelling and grammar. In your statement, be sure to address the following: what interests you in the field of _____ what interests you in a specific degree program and department at this institution and what interests you in a particular certificate (if applicable). Please also describe how you hope to use your ________ training to help you achieve your career goals. (Columbia PhD in Public Health - Epidemiology)
• Because each Home Program requires significant original research activities in fulfillment of the requirements for the degree, we are interested in obtaining as much information as possible about your previous research experiences. Those who already have such experience are in a better position to know whether they are truly interested in performing ______ research as part of a graduate program. Please include specific information about your research experience in your Statement of Purpose. You may also use the Statement to amplify your comments about your choice of Home Program(s), and how your past experiences and current interests are related to your choice. Personal Statements should not exceed two pages in length (single spaced). Make sure to set your computer to Western European or other English-language setting. We cannot guarantee the ability to access your statement if it is submitted in other fonts. (Stanford Biosciences PhD)
• Your statement of purpose should describe succinctly your reasons for applying to the Department of ____ at ___ University. It would be helpful to include what you have done to prepare for this degree program. Please describe your research interests, past research experience, future career plans and other details of your background and interests that will allow us to evaluate your ability to thrive in our program. If you have interests that align with a specific faculty member, you may state this in your application. Your statement of purpose should not exceed two pages in length (single spaced). (Stanford Bioengineering PhD)
• Statement of purpose (Up to one page or 1,000 words): Rather than a research proposal, you should provide a statement of purpose. Your statement should be written in English and explain your motivation for applying for the course at this institution and your relevant experience and education. Please provide an indication of the area of your proposed research and supervisor(s) in your statement. This will be assessed for the coherence of the statement; evidence of motivation for and understanding of the proposed area of study; the ability to present a reasoned case in English; and commitment to the subject. (Oxford Inorganic Chemistry - DPhil)

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Social work personal statement example 1.

Prior to my residency in the UK, I have lived in one of the developing countries of Africa-Nigeria- a country where social inequality, poverty, social injustice and lack of respect for human right prevail.

In fact, these social problems has had an adverse effect on my sister’s health as she became hearing and speech impaired because of the lack of social welfare services or funds to support with her medical needs, this lead to family separation as my dad left Nigeria for U.K in search of better way of living.

My experience as a young person has shaped me into a caring, generous, patient and empathetic individual who would often see the well-being of others who are deprived in one aspect of their lives or another as my responsibility.

I have therefore chosen to be a social worker as I believe it is a career choice that will actively involves me in making a positive difference in the lives of people who are socially marginalized, disadvantaged and excluded through helping to meet their basic human needs, promoting the realization of their of potential as well as helping them recognize and exercise their rights.

I completed an extended diploma course in health and social care at level 3 a year ago and decided to take a gap year to go into full time employment in the health and social care sector in order to extend my knowledge and experience in the field.

During the course, I undertook modules like applied sociological perspectives, psychology, and development through the life stages, equality, rights and diversity. These modules gave me a better understanding of the society, social problems and their effects on people experiencing them.

The course involved a lot research works, group discussions, presentations as well essay writing which I have found interesting and useful as it has enabled me develop my analytical, problem solving and interpersonal skills. Through group activity, I have been able to listen and respect the view of others whilst making positive contribution in achieving common goals.

I have worked voluntarily as a care assistant in a nursing home whilst studying for a qualification in health and social care. This role gave me the basic insight into care of elderly people with Alzheimer’s disease and other form of disability.

I was involved in supporting them with activities of daily living in which they were having some difficulties with. The experience I gained as a volunteer lead into full time employment as a care assistant where I was responsible for the provision of personal and basic health care needs of service users, assisting them to gain, improve and maintain their self confidence and independence in performing their day-to-day self care.

My commitment and positive attitude toward my job contributed to my promotion to a position of senior care assistant in-charge of residential care unit.

I am currently responsible for pre-admission assessment of new service users; I carry out need assessment in consultation with service users, their family and other multidisciplinary team such as the G.P, physiotherapist, speech and language therapist, occupational therapist, community psychiatrist nurses and so on.

I am also responsible for developing care plans that is centred on the needs and preferences that are identified during the initial assessment. I work alongside my care team to implement and review individual care needs in collaboration with the service users, relatives and multi-disciplinary.

Although social work role is more complex and can be very challenging than my current job role, I believe my current role has well prepared me toward fulfilling my ambition of becoming a social worker. I have learnt to multitask whilst remaining focus under the pressure of meeting deadline.

I have also had the opportunity of attending various trainings programmes especially in the aspects safeguarding and mental capacity. I look forward mostly to the practice placement which is one of the requirements of social work degree. As a kinesthetic learner, engaging in social work role whilst studying will help me relate theory to practice.

Profile info

This personal statement was written by Trixiee22 for application in 2013.

Trixiee22's Comments

So I applied to

University of Portsmouth- Unconditional offer( my first choice)

Middlesex university- interview ( failed interview)

Coventry- Invited for an Interview (Withdrew application as I already had an offer from 1st choice)

Hertfordshire - unsuccessful

Canterbury Christ church---- unsuccessful( said I didn't have enough experience or my experience didn't relate to the social work role.... Errr!!)

Interview for Middlesex was soooooooooo difficult didn't even get through the written part

Interview for Portsmouth uni I found easy as that is where my heart really is..

Although I won't be going to university this year again, I'm writing another personal statement for 2014 entry( my 3rd social work personal statement). Thought this might help you all as I also need help right now

All the best

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Home — Essay Samples — Nursing & Health — Health Care Policy — Support Worker Personal Statement

Support Worker Personal Statement

• Categories: Health Care Policy Medical Ethics Nursing

About this sample

Words: 510 |

Published: Mar 16, 2024

Words: 510 | Page: 1 | 3 min read

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Personal qualities, skills and experiences.

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Top 10 Personal Brand Statement Examples To Follow

Updated: March 11, 2024

Published: June 18, 2023

In a 2022 personal branding trends study, most respondents said they consider personal branding an essential component of work and their everyday life. 

It found that 75% of Americans trust someone with a personal brand, and 63% are likely to buy from someone with a personal brand. 

As an entrepreneur who is always on the lookout for customers or potential investors, you know that trust is key. Developing a personal brand for yourself can be an effective tool to help grow your business.

What is a personal brand statement?

A personal brand statement is a couple of sentences that highlights your unique skills and experience. It’s meant to be a quick introduction to people who discover you online because it summarizes what you can offer them.

Basically, it’s a catchphrase, tag line, or elevator pitch for you as a professional individual. While it showcases what you do professionally, you can also display your personality.

Why leaders should have a personal brand statement

You make a better first impression.

As the saying goes, “You only have one shot to make a first impression.” The challenge for entrepreneurs is that you don’t always know when that opportunity arises, as many first impressions happen online.

When a potential client or investor hears about you, their first instinct is to look up your social media profiles. If you’ve got a clear and well-thought-out personal brand statement, you’ve got a better chance at making them stick around for second and third impressions.

You can establish yourself as a thought leader

Thought leadership is a powerful content marketing tactic that can help you reach bigger audiences and generate leads for your business. When you’re known as a leader in your particular industry, that automatically gives you a higher level of credibility. 

A personal brand statement can strengthen your thought leadership strategy by clearly stating your area of expertise.

You can create networking opportunities

Whether you’re looking for top talent, new clients, or potential investors, networking is half the battle. 

Personal brand statements make it easy for potential connections to understand exactly what you do and what you value. Without it, you may miss out on opportunities simply because they didn’t know that you had something relevant to offer them.

Best personal brand statement examples for leaders

“bilingual creative who lives at the intersection of business & design.” —chris do.

Source: Chris Do’s LinkedIn page .

Chris Do is a multi-hyphenate: a designer, creative strategist, public speaker, founder, and CEO of The Futur, an online education platform.

What makes it great : Because he wears so many hats, Do’s personal branding statement is better than trying to explain everything he does.

“Helping people find their zen in the digital age.” —Shama Hyder

Source: Shama Hyder’s homepage .

Shama Hyder is the founder and CEO of Zen Media, a marketing and PR firm. She’s also written a book about digital marketing .

What makes it great : Hyder’s brand statement is an attention-grabbing play on her company’s name and showcases one of her key values: making clients feel a sense of calm in a fast-paced digital world.

“Write better sales emails faster with our in-inbox coach.” —Will Allred

Source: Will Allred’s LinkedIn page .

Will Allred is the co-founder of Lavender, an AI-powered email software startup.

What makes it great : Brooklin Nash, CEO of Beam Content, shares, “In one sentence, Allred captures the entire focus of his social presence: to help salespeople write better emails faster while demonstrating his authority and sharing his product in the second part of that headline.”

“Keeping it awkward, brave, and kind.” —Brené Brown

Source: Dr. Brené Brown’s homepage .

Brené Brown has a Ph.D. in sociology and is the author of several books that cover topics like shame, vulnerability, empathy, and courage.

What makes it great : Dr. Brown’s personal brand statement embodies her mission statement of encouraging people to embrace their vulnerabilities by sharing her own.

“Empowering ridiculously good marketing.” —Ann Handley

Source: Ann Handley’s homepage .

Ann Handley is a digital marketing expert and bestselling author. Her company helps marketers get tangible results.

What makes it great : Sharon Jonah, creative director and founder of digital marketing agency Buzz Social, shares, “In four words, we understand what Handley does, how she does it, whom she’s speaking to, and how she speaks.”

“Still just a girl who wants to learn. Youngest-ever Nobel laureate, co-founder @malalafund and president of Extracurricular Productions.” —Malala Yousafzai

Source: Malala Yousafzai’s Twitter profile .

Malala Yousafzai is the youngest Nobel laureate and an activist whose fund aims to remove the barriers to female education around the world.

What makes it great : Her bio highlights her impressive achievements with language that makes her sound relatable. 

“Marketing. Strategy. Humanity.” —Mark Schaefer

Source: Mark Schaefer’s homepage .

Mark Schaefer is an educator, speaker, marketing consultant, and author. He’s developed corporate marketing strategies for brands like Microsoft, IBM, and AT&T.

What makes it great : “It’s subtle, concise, and creative. It describes what Schaefer does, what he focuses on, and his unique and distinguished approach,” says Omer Usanmaz, CEO and co-founder of mentoring and learning software Qooper. 

“Empowering successful women to take control of their finances.” —Jennifer Welsh

Source: Jennifer Welsh’s LinkedIn profile page .

Jennifer Welsh founded Money School, a digital course that teaches women about personal finance. What makes it great : Welsh’s strong personal brand statement says exactly what she does and whom she does it for. 

“Let’s make Excel the solution, not the problem.” —Kat Norton (Miss Excel)

Source: Miss Excel’s homepage .

Kat Norton (known as Miss Excel) became famous on TikTok for her bite-sized Microsoft Excel tutorials. She now offers Excel courses on her website.

What makes it great : Norton’s clever statement shows that she understands her audience's problem and highlights her personality.

“‘The Customer Whisperer.’ I help marketers discover the hidden reasons why customers buy so they can become un-ignorable.” —Katelyn Bourgoin

Source: Katelyn Bourgoin’s LinkedIn page .

Katelyn Bourgoin is a creator and serial entrepreneur who founded a branding agency, a mentoring platform for female entrepreneurs, and a restaurant consulting firm. She trains entrepreneurs to uncover what makes their products “un-ignorable.”

What makes it great : Bourgoin’s clever branding statement effectively tells marketers that she can help them understand their customers better and make their brands memorable.

How to write a personal brand statement

Writing an effective personal brand statement can be tough because it requires you to be catchy yet compelling. It should give audiences all the necessary information in a sentence or two.

Here are some tips for writing your own:

Think about your unique value proposition

A unique value proposition (or unique selling point) is what makes you different. It tells people why they should try your product or service, network with you, or invest in your business.

Tip : Identify your core values, goals, and strengths.

If you don't know what those are, ask yourself:

• Why am I building my brand?
• What do I want my audience to know me for?
• How do I do things differently?
• Do I have a distinct skill set, experience, point of view, or passion?
• What value do I bring to my audience?

Keep it short and sweet

Your brand statement should be simple and easy to understand. 

The goal is to have someone look at your profile or website and immediately understand who you are and what you do, so keep it brief. Keep in mind that you don’t need full sentences either. 

Start by writing one to three sentences that outline what you do, for whom, and how you do it. You can also add a sentence about values. 

Then, look at different ways you can shorten them. Or pick out the most specific and impactful words and see what happens when you simply list them. 

Showcase your personality

Injecting your personality empowers you to share what you do without being bland or boring. Being authentic also helps attract like-minded customers, investors, and peers. 

At the end of the day, there are other people out there who may offer similar services or solve the same problems for your target audience. Your personality can set you apart.

“Don't be afraid to inject a bit of humor, quirkiness, and passion. It’ll help make you more memorable and help you stand out from the crowd,” says Usanmaz.

Ideally, you want customers to know what you do and get a little taste of what it will be like to work with you.

A personal brand statement conveys your mission, differentiates you from competitors, and attracts your target audience. Use these tips and real-life examples of personal brand statements to inspire you to write your own.

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