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The 12 Best Cover Letter Examples: What They Got Right

Amanda Zantal-Wiener

Published: February 16, 2023

Fun is not something typically associated with writing a cover letter. However, with a few tweaks, writing one doesn’t have to be a burden.

job seeker reviewing best cover letter examples

The cover letter examples below demonstrate that it is possible to have a little fun with your job search — and maybe even make yourself a better candidate in the process.

→ Click here to access 5 free cover letter templates [Free Download]

What is a good cover letter?

A cover letter is used to demonstrate your interest in the role, passion for the company, and the impact you've had in previous positions. Cover letters should include a standout opening, relevant skills and qualifications, and a strong finish with a call-to-action — all within one page and unique to each application.

It may be true that only 35% of recruiters admit that cover letters do not materially influence the hiring process for them , but that doesn't mean yours has to contribute to that statistic. In fact, it might be that cover letters are deemed insignificant because so few of them stand out. Here's an opportunity for you to exercise your creativity at the earliest stage of the recruitment process.

Personalization, after all, goes beyond replacing the title and company name in each letter you send to recruiters.

What’s on a cover letter?

Before you can get started writing your cover letter, there are a few components you must have.

Greeting: A simple, but pleasant greeting to address the recruiter or hiring manager.

Opener: Write a catchy introduction that explains why you’re interested in the role.

Summary of Skills/Qualifications: This is the heart of your cover letter. It outlines your relevant experience and why you’d be a great fit for the role. You can highlight special skills, experiences, professional achievements, or education to help make your case.

Closing: In this paragraph, provide a call-to-action by expressing interest in an interview. Provide your contact information and sign-off.

What does a cover letter look like?

In addition to showing off your skills and qualifications, cover letters give you the opportunity to present a clear, concise, and compelling writing sample that shows off your personality and ability to convey ideas. Check out our fillable examples below to see how you should organize the content of your cover letter.

Customizable Cover Letter Examples

In a hurry for a cover letter example you can download and customize? Check out the ones below from HubSpot’s cover letter template kit .

1. Standard Cover Letter Example

cover letter examples: standard cover letter

This standard cover letter hits all the right notes: It includes a space to give a brief summary of your experience, as well as a space to delve in-depth into the specific responsibilities at your current role. You also have the chance to describe the challenges you’ve mastered at previous roles, showing that you’re capable of facing any problem that comes your way.

Why We Love It

We love this cover letter because it allows you to describe the high points of your career while still being professional, personalized, and succinct.

2. Data-Driven Cover Letter Sample

cover letter examples: data driven cover letter

Numbers are worth a million words — or that’s how the saying should probably go (if only we could include pictures in cover letters). Citing data and statistics about your achievements at your current company is an assured way to capture a hiring manager’s attention. Most hiring managers don’t read the entire letter, so a bulleted summary of your achievements can be a powerful way to increase the effectiveness and scannability of your message.

We love this cover letter because it’s adaptable to any role. Even if you don’t work in a data-centric role, you can include any enumerable achievement. If you’re in a creative industry, for instance, you can include the number of creative assets you designed for your current company.

3. Entry-Level Cover Letter Example

cover letter examples: entry-level cover letter

Download a Customizable Copy of This Cover Letter Example

Applying to your first job can be stress-inducing, to say the least. You can increase your chances of getting that first interview by including a cover letter that explains how your education can help you succeed in the role you applied for.

Look no further than this example from HubSpot. While other cover letter samples give experienced professionals the opportunity to share their experience at length, this one gives you the chance to describe your personal and professional attributes. You can then convey how you can leverage your knowledge to help your target company reach their goals.

We love this cover letter because it’s easy and simple to use for a student who has little experience in their target industry — including those who haven’t yet completed an internship.

Looking for more? Download the entire kit below.

5 Professional Cover Letter Templates

Fill out the form to access your templates., best cover letter examples.

What does a good cover letter look like in practice, and how can you make yours stand out? We found six examples from job seekers who decided to do things a bit differently.

Note: Some of these cover letters contain real company names and NSFW language that we've covered up.

1. The Cover Letter That Explains 'Why,' Not Just 'How'

We’ve already covered the importance of addressing how you’ll best execute a certain role in your cover letter. But there’s another question you might want to answer: Why the heck do you want to work here?

The Muse , a career guidance site, says that it’s often best to lead with the why — especially if it makes a good story. We advise against blathering on and on, but a brief tale that illuminates your desire to work for that particular employer can really make you stand out.

cover letter that explains "why" with a story about a childhood experience with the chicago cubs

Image Source

Here’s another instance of the power of personalization. The author of this cover letter clearly has a passion for this prospective employer — the Chicago Cubs — and if she’s lying about it, well, that probably would eventually be revealed in an interview.

Make sure your story is nonfiction and relatable according to each job. While we love a good tale of childhood baseball games, an introduction like this one probably wouldn’t be fitting in a cover letter for, say, a software company. But a story of how the hours you spent playing with DOS games as a kid led to your passion for coding? Sure, we’d find that fitting.

If you’re really passionate about a particular job opening, think about where that deep interest is rooted. Then, tell your hiring manager about it in a few sentences.

Why This Is A Great Cover Letter

This example demonstrates how effective personalization can be. The writer is passionate about the employer, drawing from her own childhood experience to communicate her enthusiasm.

2. The 'We're Meant for Each Other' Cover Letter

This cover letter example is a special one because it was submitted to us here at HubSpot. What does the letter do well? It makes a connection with us before we've even met the letter's author.

We're meant for each other cover letter submitted to HubSpot

"Content Marketing Certified" indicates the applicant has taken the content marketing certification course in our HubSpot Academy (you can take the same course here ). Our "records" indicate he/she did indeed give an interview with us before — and was a HubSpot customer.

The cover letter sang references to a relationship we didn't even know we had with the candidate.

The letter ends with a charming pitch for why, despite him/her not getting hired previously, our interests complement each other this time around.

(Yes, the applicant was hired).

This cover letter example does an excellent job of building rapport with the employer. Despite not getting hired for previous roles they applied for at HubSpot, the writer conveys exactly why they are right for this role.

3. The Cover Letter with H.E.A.R.T.

HubSpot has a lot of H.E.A.R.T. — Humble, Empathetic, Adaptable, Remarkable, Transparent. Our Culture Code is the foundation of the company's culture, the driving force behind our mission to help millions grow better , and serves as the scaffolding for our hiring practices. Recruiters at HubSpot look for applicants that demonstrate how they embody the Culture Code and job description, paying extra attention to cover letters that are super custom to HubSpot.

In another HubSpot submission, a HubSpot applicant writes about how she found out about HubSpot, why she likes the company, and how her professional experience aligns with H.E.A.R.T.

cover letter that details experience according to hubspot values: humble, empathy, adaptability, remarkable, and transparent.

HubSpot's recruiting team was impressed with her dedication to the company and how she went beyond what was asked for by linking her portfolio in her closing paragraph.

Featured Resource: 5 Free Cover Letter Templates

Cover-Letter-Templates

Download our collection of 5 professional cover letter templates to help you summarize your professional journey and land your dream job – whether it's at your first or fifth company.

Short Cover Letter Examples

4. the short-and-sweet cover letter.

In 2009, David Silverman penned an article for Harvard Business Review titled, “ The Best Cover Letter I Ever Received. ” That letter contained three complete sentences, as follows:

Short and sweet cover letter example with only three sentences

One might argue that this particular letter is less than outstanding. It’s brief, to say the least, and the author doesn’t go into a ton of detail about what makes him or her qualified for the job in question. But that’s what Silverman likes about it — the fact that the applicant only included the pieces of information that would matter the most to the recipient.

“The writer of this letter took the time to think through what would be relevant to me,” writes Silverman. “Instead of scattering lots of facts in hopes that one was relevant, the candidate offered up an opinion as to which experiences I should focus on.”

When you apply for a job, start by determining two things:

The key to this standout cover letter is research — by looking into who you’ll be reporting to and learning more about that person’s leadership style, you’ll be better prepared to tailor your cover letter to focus on how you provide solutions for them.

5. The Short Story

Basha Coleman began her cover letter with a short story. The goal of this short story is two-fold:

short cover letter example from basha coleman that starts with a short story about her existing experience with pepsi

You'll notice that her short story follows a typical narrative arc: It has a conflict/obstacle, a turning point, and a positive outcome, all created with a goal to emphasize a theme or point. In this case, Coleman is emphasizing her existing affinity with the brand and her triumphs within the program so that she can continue on her career path.

Like the second example in our list, this cover letter does an excellent job of conveying the applicant’s existing affinity for the brand. If you are applying to a company you love, don’t be shy about showing it and explaining why.

6. The Bare Bones Cover Letter

In today's job market, cover letters aren't always necessary. Even though many recruiters won't ask for or even read them, cover letters can still be effective and convey personality to a reader. Writing a strong cover letter can help you better convey your interest in the position and company.

This template from The Balance Careers puts together the essential components of a short cover letter: excitement about the position, your qualifications, and a call-to-action for the recruiter to follow up with you. Combining these central aspects in a well-written, compelling narrative will go a long way in convincing readers to hire you.

short cover letter example with summarized bullet points

This letter is organized and concise. The inclusion of bullet points to highlight key skills and help the recruiter skim the document is a nice touch.

7. The Breezy Follow-Up

In this cover letter, Amanda Edens is following the instructions the hiring manager gave by forwarding an email with resume and writing samples attached.

short cover letter example from Amanda Edens with bullet points and breezy language

Not only does Amanda provide links to relevant writing samples that are live on the web, but she also closes with a strong final paragraph that:

8. The Administrative Assistant Cover Letter

In this cover letter the candidate, Brenda, plays up her prior music industry experience to build a connection with Epic Music Group. If you have specific industry experience for the role you are applying for, be sure to highlight that.

Cover Letter Example: Admin Cover Letter

It’s clear that she’s passionate about not only the music industry, but Epic as a whole. She’s done so much research on the company that she knows what software programs they use, and happens to be proficient in it to help convey value to the hiring manager.

This example further illustrates the importance of research. Make sure you understand the culture of the company to which you’re applying before you send a completely unfiltered cover letter — if you don’t, there’s a good chance it’ll completely miss the mark.

In just three short paragraphs, the applicant uses their company research to drive home why they are the perfect fit for the role — emphasizing industry experience as well as software knowledge specific to the company. All of this communicates that she’d be able to start with very few hiccups getting up to speed.

9. The Internship Cover Letter

Maybe you’re just getting started in your career and looking to land the right internship to gain experience in your field. In this case, you’ll need to highlight more of your educational background and transferable skills since you won’t have as much professional experience to highlight.

Cover Letter Examples: Internship Cover Letter

The cover letter above is a great example of how to emphasize your skills and accomplishments when applying to internships or entry-level positions. A few things the applicant does well:

This cover letter example illustrates how you can leverage your education and background to get the gig even when you don’t have much working experience. Highlighting previous internships or experience in related fields can go a long way in convincing hiring managers you’re the perfect candidate for the role.

Creative Cover Letter Examples

10. the brutally honest cover letter.

Then, there are the occasions when your future boss might appreciate honesty — in its purest form. Livestream CEO Jesse Hertzberg, by his own admission, is one of those people, which might be why he called this example “ the best cover letter ” (which he received while he was with Squarespace):

Brutally honest cover letter example

As Hertzberg says in the blog post elaborating on this excerpt — it’s not appropriate for every job or company. But if you happen to be sure that the corporate culture of this prospective employer gets a kick out of a complete lack of filter, then there’s a chance that the hiring manager might appreciate your candor.

“Remember that I'm reading these all day long,” Hertzberg writes. “You need to quickly convince me I should keep reading. You need to stand out.”

The applicant did their research on the company’s culture and executed this cover letter flawlessly. It’s funny and shows off the applicant’s personality all while demonstrating why they are a good fit for the role.

11. The Pivot Cover Letter

Making a career switch? Your cover letter can be an excellent opportunity for you to explain the reasoning behind your career change and how your transferable skills qualify you for the role.

Cover Letter Example: Creative Pivot Cover Letter

Since the role she is applying for is more visual, it’s important to both show and tell why you’re a good fit.

This cover letter strikes the perfect balance between creativity and simplicity in design while putting the applicant's career change into context. The copy is clean, with a creative font choice that isn’t distracting from the content, but still demonstrates the applicant’s knack for design.

12. The Graphic Design Cover Letter

When applying for more creative roles, the design of your cover letter can say just as much as the words on the page. Take the graphic designer letter example below.

Cover Letter Examples: Grpahic Design

It’s got so much going for it:

In addition to the style elements, this example also doesn’t skimp on the key skills recruiters are looking for. Using metrics, the applicant demonstrates their value and why they would be a great fit.

This cover letter thoroughly conveys the applicant’s skills and qualifications using a variety of visual elements and by emphasizing their greatest achievements.

We’d like to add another stage to the job search: experimentation.

In today’s competitive landscape, it’s so easy to feel defeated, less-than-good-enough, or like giving up your job search. But don’t let the process become so monotonous. Have fun discovering the qualitative data we’ve discussed here — then, have even more by getting creative with your cover letter composition.

We certainly can’t guarantee that every prospective employer will respond positively — or at all — to even the most unique, compelling cover letter. But the one that’s right for you will. That’s why it’s important not to copy these examples . That defeats the purpose of personalization.

Editor's note: This post was originally published in October 2020 and has been updated for comprehensiveness.

Professional Cover Letter Templates

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Five fill-in-the-blank cover letter templates to help you impress recruiters.

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What to Say in a Cover Letter: 5 Things You Should Include

Isabel Stanish

Cover letter? We've got it covered.

Ah, the elusive cover letter. People often make mistakes to their cover letter and it's not much fun, but learn to do it well and the reward will be great.

TopResume's career advice expert Amanda Augustine shared some tips with Business Insider on best cover letter practices, emphasizing research to personalize your cover letter for the hiring manager.

“Re-read the job description carefully. Depending upon where you found the role, the person who posted the position may be linked to the listing,” says Augustine.

Here's how to write the coveted cover letter for the job you're applying for:

1. Don't restate your entire resume

The recruiter already has your resume, so there's no need to rehash your entire work history in your cover letter. This is often a turn-off for employers who are sick of letters that merely summarize their candidates' resumes. Consequently, they see no need to read them.

Augustine recommends, “Use your opening documentation to demonstrate your understanding of the company's position in the marketplace and its needs, and then highlight your experiences and accomplishments that speak to these requirements.”

2. Use the hiring manager's name, if possible

People like personalization. Using the hiring manager's name shows that the candidate did his or her research.

Hiring managers and recruiters often post their positions in more than one place. Run a Google search for a portion of the job description in quotation marks. Or, if you know the name of the recruiting agency that's running the search, take a look at its company site. If the group is small enough, it may have each recruiter's bio listed.

The worst ways to address a cover letter or an email to a potential employer include: “To whom it may concern,” “Dear Sir or Madam,” “Hello,” “Dear Hiring Manager ” and “Dear Recruiter.” Avoid using these.

3. Use the “T” format

Job seekers don't have to reinvent the wheel here. The main components when writing a cover letter don't really change. Follow what I like to call the “t-format”:

First Section: Introduce yourself and state why you are interested in the position. Show you've done a background check and are knowledgeable about the company or industry.

Middle Section: Prove why you are fit to do this job. How do your skills and experience meet the requirements of the position?

Last Section: Get enthusiastic! Add a closing paragraph and include a “call to action.” Let them know when you will be following up.

Related: Ask Amanda: How Do I Write a Great Cover Letter?

4. Choose the top three requirements that match your work experience

The hiring company is going to list out a bunch of ideal skills. Don't be intimidated. Make a list of all of the qualifications mentioned in the job posting under a header called “Your Needs.” Then, make a list of all of your skills in a column called “My Qualifications.” Simply pick the top three skills in the “Your Needs” column that match up with skills in the “My Qualifications” column and write a little blurb for each.

Focus on past examples of your work that show how you meet each of the hiring manager's needs.

5. Don't make your cover letter generic!

Boilerplate is not the way to go. You need to tailor your cover letter to speak specifically to each company's needs.

Augustine says, “While your introduction may not be as specific as it would be for a position where the employer was known, this doesn't give you license to use a generic template for the main sections of your cover letter.”

Read the job description and brainstorm how you have each prerequisite. Then, pair it with a specific contribution, experience, or accomplishment. Relay this information in a paragraph or a set of bullets. This will customize your cover letter and grab the reader's attention.

You don't have to say it all when you write a cover letter. If you want to get a job interview, just say it right.

Make sure your resume is as strong as your cover letter. Request a free resume review from one of our career experts today!

Recommended Reading:

7 Ways You're Trying Too Hard in Your Job Application

The Dos and Don'ts of Cover Letter Salutations

10 of the Worst Cover Letter Mistakes to Avoid

Related Articles:

Why You Lose When You Lie on Your Resume: Learning From Mina Chang

How to Maximize Your Resume Action Words to Wow the Employer

How to Write an Applied Behavioral Analysis (ABA) Therapist Resume

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How to Get Your Letter of Interest Noticed by a Company

Alison Doyle is one of the nation’s foremost career experts.

prospective employer for cover letter

A letter of interest, also known as a prospecting letter or  inquiry letter , is sent to prospective employers that may be hiring, but haven't listed a specific job opening to apply for. On occasion, inquiring letters are written in response to a job listing to discuss additional opportunities, but the vast majority are sent to investigate potential employment unadvertised by a company.

These letters indicate your interest in the company as a prospective employer and serve as a formal request to consider you for any potential opportunities that may be a good fit based on your education background, skill set, and prior experience.

Letters of Interest vs. Cover Letters

A letter of interest should not be confused with a cover letter. A cover letter is sent in addition to a resume when applying for a particular job posting. In a cover letter, you focus on your skills and experiences that are directly related to the job listing.

As opposed to a cover letter, a letter of interest can be sent at any time, whether or not the company is in the market for new hires.

Prospecting letters are introductory in nature. Rather than focusing on your skills and experiences that are related to a job listing (since there is no job listing), a letter of interest should highlight your marketable qualifications and  skills that would be easily transferable  between a number of positions. 

Tips for Getting Your Letter Noticed

Letters of interest are becoming more common, so it is imperative that you make your letter stand out from the applicant pool. Employers do not have lots of time to read long letters of interest. Therefore, be sure to keep the letter concise. Do not write more than a single page. 

Find the right contact person: 

Try to find a specific person to send the letter to, rather than sending it to the office or to a general company email address. If there is a department you are particularly interested in working for, send it to the manager of that department. If you have a contact at the company, send it to him or her, or ask your contact for advice on whom you should send the letter to.

Focus on the company:  ​

Your letter should contain information on why the company interests you and why you would be an asset to the organization. Researching the company  and type of work the company does will help you get a better sense of life and culture at the company and why it might be right for you.

Explain how you would add value: 

Unlike an opening-specific cover letter, you are not listing the relevant qualities you possess to match the specific opening. Instead, try to indicate that you would be a good fit anywhere within the organization. Focus on transferable skills and employable skills that you have that would make you a strong asset to the company. If you are trying to get a job in a specific department, emphasize skills you have that would help you fit in there. Try to demonstrate successes you have had at previous companies, and explain that you want to bring similar successes to this company.

Provide the next step: 

Provide information on how you will follow up and how the employer can contact you. You might include your resume as well, to provide more information for the employer.

Sample Letter of Interest / Prospecting Letter

This is a letter of interest example. Download the letter of interest template (compatible with Google Docs and Word Online) or see below for more examples.

Sample Letter of Interest / Prospecting Letter (Text Version)

Nick Jones  123 Main Street  Anytown, CA 12345  555-555-5555  nick.jones@email.com

September 1, 2018

Rebecca Lee Human Resource Manager Acme Sales 123 Business Rd. Business City, NY 54321

Dear Ms. Lee,

I read about Acme Sales retail management training program in College Graduate Magazine and I would like to inquire about the possibility of openings. I am interested in a career in retail management and am planning to relocate to the New York City area in the near future. I would be interested in learning more about the company and about available opportunities.

I have a Bachelor of Science degree in Management and Business, as well as three years of retail experience as a Sales Associate and Key Holder. In addition, I completed two internships focusing on retail management. I received an award for Intern of the Year at one of the companies, due to my sales skills and professionalism.

My resume, which is enclosed, contains additional information on my experience and skills. I would appreciate the opportunity to discuss the training program with you and to provide further information on my candidacy. I can be reached anytime via my cell phone, 555-555-5555.

Thank you for your time and consideration. I look forward to speaking with you about this exciting opportunity.

Nick Jones (signature hard copy letter)

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How to Write a Cover Letter for Any Job in 8 Steps (2023)

How to Write a Cover Letter for Any Job in 8 Steps (2023)

You need to write a cover letter, but what is a cover letter, exactly? And what’s the best way to write it? Learn how to write a cover letter the best way with tips from experts.

Michael Tomaszewski, CPRW

As seen in:

Unlike a resume, a cover letter lets you introduce yourself to the hiring manager, provide context for your achievements and qualifications, and explain your motivation to join the company.

But you can’t just write a cover letter. It has to be perfect. So… How do you write the ideal cover letter? You know—the kind of letter that will make the employer call you up in the middle of the night? Give us 10 minutes, and you’ll know how to write a cover letter like that.

This guide will show you:

Have a specific job in mind? Find the right cover letter sample for your job among Cover Letter Examples for All Professions

  

And if you experience writer’s block, let us write your cover letter for you. Tell us your name, job title, and years of experience to get an automatically generated cover letter in less than a minute. Pick from 18+ cover letter templates and match your resume!

Create your cover letter now

infographic about how to make a perfect cover letter

Sample cover letter for a resume— See more cover letter samples here .

What Is a Cover Letter?

A cover letter is a document attached to a job application designed to introduce the candidate in a more personal way. It should complement the information from a resume or CV, expanding on the skills and achievements and highlighting a selection of the most relevant accomplishments. 

See? It’s not rocket science. It’s just a letter that supports your job application.

What Is the Purpose of a Cover Letter?

There are several reasons hiring managers request cover letters, and job applicants should write them. The main reason is that the cover letter can provide additional, more personal information—something difficult to grasp reading a resume. But it also:

And that’s why it’s worth spending some time writing a great cover letter that does all of the above. So let’s learn how to.

How to Write a Cover Letter

Watch the video to uncover the simple truth of writing a cover letter for a job:

Worried you might miss something? You can relax. We’ve got a checklist guide for you: What to Include in a Cover Letter

Let’s now move on to detailed instructions on how to write a successful cover letter:

1. Start With a Header

Ideally, your cover letter header should be the same as in your resume for consistency. So use the same template and don’t worry about the design. If you prefer to make one from scratch, though, include the following contact information: 

Pro Tip: If you send your cover letter via email , don’t use your current work email address. It’s impolite to your current and potential employer.

2. Address the Reader

Once you’re done with the header, mention the location and date of writing. Then follow with your reader’s details like this: 

Use the below template to format yours:

[Location, MM/DD/YYYY]

[Hiring Manager’s or Recruiter’s Name]

[Hiring Manager’s or Recruiter’s Job Title]

[Company Name]

[Company Address]

Now, address your cover letter directly to the hiring manager, no two ways about it. And use their name in the cover letter salutation . According to the study , we tend to react actively to hearing or seeing one’s name. Use that knowledge to catch their attention. 

Choose from the below examples of professional cover letter greetings:

Pro Tip: Wondering whether you should use the hiring manager’s first or last name? That depends on the company culture. Use the first name if you’re applying to a relaxed, casual company. For corporate cover letters, it’s safer to use the addressee's last name.

To find the hiring manager’s name, look into the job description to see if the recruiter left their name or go to the company’s LinkedIn page. You should find people there responsible for uploading the job offers.

If you can’t find the name by any means possible, opt for Dear Hiring Manager . Avoid starting your cover letter with To Whom It May Concern like the plague. And if you’re not living in Victorian England, don’t start a cover letter with Dear Sir or Madam either. 

3. Make a Proper Introduction

Here’s the brutal truth: these few sentences at the beginning of your cover letter will determine whether the hiring manager will read on. So you need to start your cover letter in a way that attracts and holds the reader’s interest.

There are a few different, effective strategies for your cover letter opening . You can highlight your achievements, display your passion and enthusiasm, or drop names.

Have a look at these two sample cover letter opening paragraphs:

Why is the wrong example so bad? Because it provides no value and details, the bottom line is: “I’ve already done this job, so I think I’d fit in.” And it’s not enough for someone with more than eight years of experience to get the job.

No achievements yet? Don’t worry. We’ve got a dedicated guide to show you how to write a good cover letter and land your dream internship: Internship Cover Letter

4. Explain Why You’re the Perfect Fit

Your second paragraph needs to give the hiring manager what they’re looking for and show that you’ll satisfy the company’s specific needs.

Remember Jane, our digital marketing manager candidate? The XYZ company she applies to needs:

Let’s look at how Jane managed to show that she’s both:

Wondering how to say that in your cover letter ? In the first sentence, prove that you’re an expert in your field but don’t keep on bragging. The remaining part should be all about how your previous experiences will help your future employer press ahead with their plans.

Job seekers impress employers by identifying transferable skills related to new positions. People often apply to new positions, so it’s likely you’ll not have the exact experience requested. But employers would rather know how your past experiences will inform future decisions. You were a hostess? Relate those management and organizational skills to the Executive Assistant position. Lauren Little Career Coach

5. Show Your Motivation to Join the Company

Your future employers have needs . If they’re willing to hire you, it’s because they think you’ll satisfy those needs. But they also want you to enjoy working with them—that way, they know you’re more likely to stay with them for longer.

The key to writing a perfect third paragraph is showing the hiring manager why you want this job, not just any job. This is particularly important when making an entry-level cover letter . Enthusiasm and passion help prove you'll hit the ground running.

Have a look at these cover letter examples:

Above all, you want to avoid writing too much of a general cover letter . Generic doesn't win jobs; tailored and targeted does.

Pro tip: If you're looking to work for a company but there aren't any open positions, try writing a letter of interest for a job . It's a great way of uncovering vacancies that aren't even advertised.

6. Close With a Promise

How to make the best cover letter ending? By providing value. The worst mistakes you can make in the final paragraph are coming off needy, focusing on how much you want the job, not on what you have to offer, and repeating the clichéd phrase “Thank you for your consideration and your time.”

Instead, tell the hiring manager that you’re looking forward to meeting in person and discussing how your experience and knowledge can help your future employer fulfill their goals. Like here:

Trying to find exciting ways to end your cover letter, but to no avail? See how to write a convincing final paragraph here: How to Successfully Close a Cover Letter

Want to save time and have your professional job application ready in minutes? Here are a sample cover letter and a matching resume made using Zety builder. Pick a cover letter template and build a coordinating job application.

matching set of resume and cover letter templates

See more cover letter samples and start writing.

7. Stay Formal in the Closing Salutation

Once you’ve written the body of your cover letter, you just need to put a formal closing at the very end. Write “Sincerely” and follow it with your full name. Adding your handwritten signature is optional, but it’s recommended for more formal cover letters.

If you’re not a fan of the well-worn “Sincerely,” feel free to use any of the following:

8. Add a Postscript

All of the above sections are must-haves in a good cover letter format. But there’s one special trick you can use—the postscript. Why is it so important? Because it’s like a magnet for the hiring manager’s eyes that screams: “you cannot miss this information.”

Use the postscript to tell the hiring manager about something impressive about your career, even if it’s not strictly related to the job opening. And say that you’d be happy to provide them with more details if they find it interesting.

how to write a cover letter: infographic

9. Double-Check the Formatting

Before you hit send, make sure your cover letter formatting is intact. Here’s everything you need to know:

The final step of writing your cover letter is, in fact, checking up on your resume to see if they both match the job requirements. Make sure you meet your hiring manager's expectations to the best of your ability.

How to Write a Cover Letter Using an Online Builder

Not enough time? Or maybe a few too many jobs to apply for? Try giving an online cover letter builder a go to write and tailor your cover letter in a flash. 

Let’s walk you through the five stages of making a cover letter in the Zety builder:

1. Choose Where to Start

zety cover letter builder preview

Depending on your preference, you can either create a cover letter from scratch or use the resume upload feature. The latter allows you to import the information from your resume into the cover letter, and it proves useful when applying for multiple jobs. (Of course, assuming you tailored your resume to every job description you’re after!)

2. Target the Specific Job

zety cover letter builder preview

Now’s the time to detail your cover letter. Let us know which position you’re chasing, along with the company name. 

zety cover letter builder preview

Based on the position you selected, pick your top skills that should make it to the cover letter. But! Choose wisely. Recruiters may not treat all skills with the same importance. Use the job description to find out which are the most desired and highlight them in the letter.

3. Include Your Background Information

zety cover letter builder preview

Choose how many years of relevant experience you have, which also involves internships or volunteer gigs . Depending on your selection, you’ll be prompted to say more about your education or work history.

prospective employer for cover letter

If you have any gaps in your employment , you’ll also have a chance to disclose and explain them.

4. Establish Your Working Style

zety cover letter builder preview

As the final part, help us personalize your cover letter by selecting the working style that best describes you. This will set the right tone for your application.

5. Double-Check and Download

Once you’re done filling out the information, see if there’s everything you expected. There might be cover letter sections that you need but which aren’t the default. Don’t worry! By using the Add Section function, you can include information detailing, for example, your availability or expected salary.

Now that you have the contents ready, use the bar below to swap the templates, pick the correct formatting, or choose colors. Keep in mind that it’s best when your cover letter matches your resume.

Et voilà! Your cover letter is ready. Download it in either .docx or PDF format, depending on your recruiter's wishes. 

Key Takeaway

For the final thought on how to write a cover letter in 8 steps:

Or use the cover letter builder to remember it all for you!

Thank you for taking the time to read my article. Do you have any questions about how to make a cover letter? Want to share an example of a cover letter? Give us a shout in the comments, and we’ll reply!

Frequently Asked Questions about How to Write a Cover Letter

What is a cover letter.

A cover letter is a formal letter that accompanies a CV or a resume . It includes a candidate’s introduction and an overview of the candidate’s qualifications , skills, and accomplishments most relevant to the job they’re pursuing. The cover letter also serves to express the candidate’s interest in the position and the company, as well as eagerness to contribute to the company’s success. It can also help to explain employment gaps .

What are the four parts of a cover letter?

What should a cover letter say?

That you’re the one. That you want them, but that they want you, too. That you’re the solution to their problems. That’s what your cover letter should say . 

And you can achieve all of that by having a number of things in your cover letter :

How to write a simple cover letter?

To make cover letter writing simple, you need to know a couple of things first:

How to write a cover letter for an internship?

A cover letter to an internship resume is a fantastic way to shoo away your competition. So don't hesitate and write a cover letter for an internship you’ve dreamt of for too long.

First and foremost, prove to your potential employer that you’re worth hiring, and that they’re a great company to work for. Do your research and don’t be shy to show what you’ve learned. Later use that knowledge to give away your connection to the company and its values. Show your transferable skillset and achievements, and let your determination and motivation do their magic.

How to write a cover letter for 2023?

In 2023, write your cover letter with these simple steps:

Is a cover letter necessary?

Almost half of the recruiters reject applications without a cover letter. Cover letters are a treat for those who still care to hire dedicated professionals. (And that’s you, right?)

It’s no surprise, though, that you’re questioning whether a cover letter is necessary . The entire job application process can be exhausting, so cutting down on documents you have to produce always seems like a good idea. But not this time.

Michael Tomaszewski, CPRW

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How to Write a Cover Letter

prospective employer for cover letter

Advice for tackling one of the toughest parts of the job-hunting process.

Perhaps the most challenging part of the job application process is writing an effective cover letter. And yes, you should send one. Even if only one in two cover letters gets read, that’s still a 50% chance that including one could help you. Before you start writing, find out more about the company and the specific job you want. Next, catch the attention of the hiring manager or recruiter with a strong opening line. If you have a personal connection with the company or someone who works there, mention it in the first sentence or two, and try to address your letter to someone directly. Hiring managers are looking for people who can help them solve problems, so show that you know what the company does and some of the challenges it faces. Then explain how your experience has equipped you to meet those needs. If the online application doesn’t allow you to submit a cover letter, use the format you’re given to demonstrate your ability to do the job and your enthusiasm for the role.

No one likes job hunting. Scouring through online job listings, spiffing up your résumé , prepping for grueling interviews  — none of it is fun. For many, the most challenging part of the process is writing an effective cover letter. There’s so much conflicting advice out there, it’s hard to know where to start. Do you even need one, especially if you’re applying through an online system?

What the Experts Say

The answer is almost always yes. Sure, there will be times when you’re submitting an application online and you may not be able to include one, but whenever possible, send one, says Jodi Glickman, a communications expert and author of Great on the Job . “It’s your best chance of getting the attention of the HR person or hiring manager and an important opportunity to distinguish yourself from everyone else.” And in a tight job market, setting yourself apart is critical, says John Lees, a UK-based career strategist and author of Knockout CV . Still, as anyone who’s ever written a cover letter knows, it’s not easy to do well. Here are some tips to help.

Do your research first.

Before you start writing, find out more about the company and the specific job you want. Of course, you should carefully read the job description, but also peruse the company’s website, its executives’ Twitter feeds, and employee profiles on LinkedIn. This research will help you customize your cover letter, since you shouldn’t send a generic one. It’ll also help you decide on the right tone. “Think about the culture of the organization you’re applying to,” advises Glickman. “If it’s a creative agency, like a design shop, you might take more risks, but if it’s a more conservative organization, like a bank, you may hold back.”

If at all possible, reach out to the hiring manager or someone else you know at the company before writing your cover letter, advises Lees. You can send an email or a LinkedIn message “asking a smart question about the job.” That way you can start your letter by referencing the interaction. You might say, “Thanks for the helpful conversation last week” or “I recently spoke to so-and-so at your company.” Of course, it’s not always possible to contact someone — or you may not get a response. That’s OK. It’s still worth a try.

Focus it on the future.

While your résumé is meant to be a look back at your experience and where you’ve been, the cover letter should focus on the future and what you want to do, says Glickman. “It can be helpful to think of it as the bridge between the past and the future that explains what you hope to do next and why.” Because of the pandemic there is less of an expectation that you’ll be applying for a job that you’ve done before. “There are millions of people who are making career changes — voluntarily or involuntarily — and need to pivot and rethink how their skill set relates to a different role or industry,” says Glickman. You can use your cover letter to explain the shift you’re making, perhaps from hospitality to marketing, for example. Think of it as an opportunity to sell your transferrable skills .

Open strong.

“People typically write themselves into the letter with ‘I’m applying for X job that I saw in Y place.’ That’s a waste,” says Lees. Instead, lead with a strong opening sentence . “Start with the punch line — why this job is exciting to you and what you bring to the table,” says Glickman. For example, you might write, “I’m an environmental fundraising professional with more than 15 years of experience looking for an opportunity to apply my skills in new ways, and I’d love to bring my expertise and enthusiasm to your growing development team.” Then you can include a sentence or two about your background and your relevant experience, but don’t rehash your résumé.

Read more about

How to Write a Resume That Stands Out

Chances are the hiring manager or recruiter is reading a stack of these, so you want to catch their attention. But don’t try to be funny. “Humor can often fall flat or sound self-regarding,” says Lees. Stay away from common platitudes, too. “Say something direct and dynamic, such as ‘Let me draw your attention to two reasons why I’d be a great addition to your team.'”

If you have a personal connection with the company or someone who works there, also mention it in the first sentence or two. And always address your letter to someone directly. “With social media, it’s often possible to find the name of a hiring manager,” says Glickman.

Emphasize your personal value.

Hiring managers are looking for people who can help them solve problems. Drawing on the research you did earlier, show that you know what the company does and some of the challenges it faces. These don’t need to be specific but you might mention how the industry has been affected by the pandemic. For example, you might write, “A lot of health care companies are overwhelmed with the need to provide high-quality care while protecting the health and safety of their staff.” Then talk about how your experience has equipped you to meet those needs; perhaps explain how you solved a similar problem in the past or share a relevant accomplishment. You want to provide evidence of the things that set you apart.

Lees points out that there are two skills that are relevant to almost any job right now: adaptability and the ability to learn quickly. If you have brief examples that demonstrate these skills, include those. For example, if you supported your team in the shift to remote work, describe how you did that and what capabilities you drew on.

Convey enthusiasm.

“When you don’t get hired, it’s usually not because of a lack of skills,” says Glickman. “It’s because people didn’t believe your story, that you wanted the job, or that you knew what you were getting into.” Hiring managers are going to go with the candidate who has made it seem like this is their dream job. So make it clear why you want the position . “Enthusiasm conveys personality,” Lees adds. He suggests writing something like “I’d love to work for your company. Who wouldn’t? You’re the industry leader, setting standards that others only follow.” Don’t bother applying if you’re not excited about some aspect of the company or role.

Watch the tone.

At the same time, don’t go overboard with the flattery or say anything you don’t mean. Authenticity is crucial. “Even if you’ve been out of work for months, and would take any job at this point, you want to avoid sounding desperate ,” says Lees. You don’t want your tone to undermine your message, so be professional and mature. A good rule of thumb is to put yourself in the shoes of the hiring manager and think about “the kind of language that the hiring manager would use with one of the company’s customers.” Of course, it can be hard to discern your own tone in writing, so you may need to ask someone to review a draft (which is always a good idea anyway — see advice below). Lees says that he often cuts outs “anything that sounds like desperation” when he’s reviewing letters for clients.

Keep it short.

Much of the advice out there says to keep it under a page. But both Glickman and Lees say even shorter is better. “Most cover letters I see are too long,” says Lees. “It should be brief enough that someone can read it at a glance.” You do have to cover a lot of ground — but you should do it succinctly. This is where asking a friend, former colleague, or mentor to review your letter can be helpful. Ask them to read through it and point out places where you can cut.

Get feedback.

In fact, it’s a great idea to share your cover letter with a few people, says Lees. Rather than sending it off and asking, “What do you think?” be specific about the kind of feedback you want. In particular, request two things. First, ask your friend if it’s clear what your main point is. What’s the story you’re telling? Are they able to summarize it? Second, ask them what’s wrong with the letter. “Other people are more attuned to desperation, overselling, over-modesty, and underselling,” says Lees, and they should be able to point out places where the tone is off.

When you can’t submit a cover letter.

Many companies now use online application systems that don’t allow for a cover letter. You may be able to figure out how to include one in the same document as your résumé, but that’s not a guarantee, especially because some systems only allow for data to be entered into specific boxes. In these cases, use the format you’re given to demonstrate your ability to do the job and your enthusiasm for the role. If possible, you may try to find someone to whom you can send a brief follow-up email highlighting a few key points about your application.

Principles to Remember

Advice in Practice

Case study #1: demonstrate an understanding of what the company needs..

Michele Sommers, the vice president of HR for the Boys & Girls Village, a nonprofit in Connecticut, recently posted a job for a recruiting and training specialist. “I was looking for someone with a strong recruiting background who could do everything from sourcing candidates to onboarding new hires,” she says. She also wanted the person to hit the ground running. “We’re a small team and I can’t afford to train someone,” she says.

More than 100 candidates applied for the job. The organization’s online application system doesn’t allow for cover letter attachments, but one of the applicants, Heidi (not her real name), sent a follow-up email after submitting her résumé. “And it’s a good thing she did, because she would’ve been weeded out otherwise,” Michele says.

Heidi’s résumé made her look like a “job hopper” — very short stints at each previous employer. Michele assumed she was a poor performer who kept getting fired. She was also the only candidate who didn’t have a four-year college degree.

But Heidi’s email caught Michele’s eye. First off, it was professional. Heidi stated clearly that she was writing to double-check that her application had been received. She went on to explain how she had gotten Michele’s name and information (through her husband’s boss, who was on the board) and her personal connection to Boys & Girls Village (her father-in-law had done some work with the organization).

Further Reading

Stand Out in Your Interview

What really stood out to Michele, though, was Heidi’s understanding of the group and the challenges it was facing. She’d done her research and “listed some things she would do or already had done that would help us address those needs,” says Michele.

“The personality and passion she conveyed in the cover letter came through during her phone screening,” Michele says. Heidi ended up being more than qualified for the job. “I wanted this role to be bigger from the get-go, but I didn’t think that was possible. When I met her, I knew we could expand it.” Three weeks later Michele offered Heidi the job and she accepted.

Case Study #2: Catch their attention.

Over the past four years, Emily Sernaker applied for multiple positions at the International Rescue Committee (IRC). She never gave up. With each application, she sent a personalized cover letter. “I wanted my cover letter to highlight my qualifications, creative thinking, and genuine respect for the organization,” she says.

Sarah Vania, the organization’s regional HR director, says that Emily’s letters caught her attention, especially because they included several video links that showed the results of Emily’s advocacy and fundraising work at other organizations. Emily explains, “I had prior experience advocating for former child soldiers, human trafficking survivors, vulnerable women, and displaced persons. It’s one thing to make statements in a cover letter, like ‘I can make a pitch, I am a creative person, I am thoughtful,’ but showing these qualities seemed like a better way of convincing the recruiter that the statements were true.”

This is what Emily wrote to Sarah about the video:

Here is a short video about my story with activism. The nonprofit organization Invisible Children made it for a youth conference I spoke at this year. It is about four minutes. As you’ll see from the video, I’ve had a lot of success as a student fundraiser, raising over $200,000 for Invisible Children. I’ve since gone on to work as a consultant for Wellspring International and have recently concluded my studies as a Rotary International Ambassadorial Scholar.

In each of the cover letters, Emily also made clear how much she wanted to work for IRC. “To convey enthusiasm is a vulnerable thing to do and can come off as naivete, but, when it came down to it, my enthusiasm for the organization was genuine and expressing it felt right,” she says.

This is how Emily conveyed her interest in working for IRC:

You should also know that I have a sincere appreciation of the IRC. I have enjoyed learning about your programs and have personally visited your New York headquarters, the San Diego New Roots farm, the We Can Be Heroes exhibit, and the Half the Sky exhibit in Los Angeles. The IRC is my top choice and I believe I would be a valuable addition to your fundraising team.

Emily learned throughout the process that the organization had hundreds of applicants for each position and it was extremely competitive. “I appreciated that I wouldn’t be the best for every opening but also remained firm that I did have a significant contribution to make,” she says. Eventually, Emily’s persistence paid off. She was hired as a temporary external relations coordinator, and four months later she moved into a permanent role.

Editor’s note: The author updated this article, which was originally written in 2014, to reflect the latest advice from the experts and the reality of job-seeking during the pandemic.

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  9. How to Write a Cover Letter for Any Job in 8 Steps (2023)

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    “People typically write themselves into the letter with 'I'm applying for X job that I saw in Y place.' That's a waste,” says Lees. Instead