• the best web analytics presentation

How to Make The Best Web Analytics Presentation for Your Bosses

So you've got to make a   web analytics presentation  for  your bosses (no pressure!). For many   digital marketing   professionals or junior analysts, this can feel like a daunting task. How do you display and communicate the information? Which information do you include or leave out? How do you make it interesting?

First things first, make sure you've got the best possible tool to create your report. By using a web reporting automated tool like DashThis , you won't have to create your report from scratch every month and will have a good-looking, clear report to show off. 

website analytics presentation

Get this template with your own analytics data

You can create   SEO   reports , or a  Google Analytics report with all your   Google Analytics   accounts, any other   search engine   data, and  any other  online marketing   platforms, such as a social media report in no time. You even got preset report templates to get you started right away. 

Now that you're all set, here is the 6-step process I’ve used to deliver more effective presentations, shape my company’s marketing strategy, and earn the confidence of my bosses.

Step 1 - Discover the primary business concerns

Step 2 - find all the angles, step 3 - remove the non-essential, step 4 - prepare for derailment, step 5 - shape it into a story, step 6 - provide one key takeaway.

  • Pro Tip - KPI Dashboarding for the win

If you are tasked with giving your bosses a "Google Analytics   overview presentation", or something of the sort, you are going to be stumped...big time. There are just way too many Google Analytics reports and   relevant information   to attempt to communicate it concisely. 

Your job is not to be a prophet that reads minds, interprets data, and translates valuable insight for all to revere. Your job is to find and present relevant data that will address their primary business concerns and help them make better business decisions.

So before you start, you first need to understand what the primary business concerns of your bosses are. Ask your bosses this two-part question and tailor your content to make it relevant to them:

"What's one question you wish you could get answered about our website?"

and "what's one thing you hope to learn from our website visitors?"

For example, let's say your bosses tell you that they want to find out:

Which markets the company is gaining organic e-commerce traction in? 

And, which blog content is actually driving business?

These questions will give your presentation focus and make it relevant to their primary business concerns. If you don't have direct access to the bosses you are presenting to, reach out to someone who works closely with them and who understands their concerns.

Once you've gotten context regarding the primary business concerns of your bosses, it's time to find the reports which will best address those concerns and provide insight. 

At this stage, you're not formulating your final   Google Analytics   presentation slides or practicing your delivery, you're simply acting like a detective to find all the possible reports which will answer their questions. Go for volume here, and try to explore as many angles as possible. 

Sticking with our examples above, let's look at how we can answer those questions:

1. Which markets is the company gaining organic e-commerce traction in?

Let’s go to our Custom Reports tab for this one:

Custom reports Google Analytics

...and look at organic e-commerce behaviour by city. You can also look at region or country depending on the scope of your business. 

E-commerce behaviour by city

Here’s what this Custom Report shows us: (Data taken from the Google Merchandise Store Demo Account).

Custom e-commerce report

It looks like New York had an increase in   Avg. Order Value, E-commerce   Conversion Rate, and Revenue, even with a drop in Sessions and Users. This might suggest to your bosses that a focused paid search, display campaign, new retail store, or partnership in those areas could be successful. (The numbers in the example above are too small to be statistically significant, but this is just for demonstration purposes). Ok, time to explore the second question...

2. Which blog content is actually driving business?

We’ll go back to our Custom Reports for this one:

Landing pages custom report

In this custom report example, we're looking at which blog   Landing Pages   (website entry pages) led to a Goal Conversion. I recommend only including goals that have a dollar value associated with them (vs. behaviour metrics), but for the purposes of the example, this report would show us our top   Landing Pages   in the blog section of our website which led to a Goal Conversion.

Note: I also included Bounce Rate, Pageviews, and Avg. Time on Page to give us more context regarding the behaviour on each page, but don’t let this distract you from answering your bosses’ primary business concerns.

Now, let’s look at things from a different angle…

We now know which blog   Landing Pages   are leading to Goal Conversions, but what about the blog   Pageviews   that happen after someone has already landed on our site? 

We can use the Page Value metric here to give us the information we need.

Page value metric

Page Value will show us which content is the most valuable in relation to our goals, regardless of whether it was a   Landing Page   or not.

Remember, we're trying to uncover multiple angles here to give us the clearest overall picture before we even touch our   Google Analytics   presentation ppt (or a   Google Analytics   Reporting Tool   if you’re like me). This report gives us a second way to analyze the data so we can be more confident that what we are presenting is accurate and relevant.

Note: You must have monetary values assigned to your Goals in order for the Page Value metric to populate.

These are just 2 basic examples of different ways that you can slice and dice information to make your   Google Analytics   presentation relevant to your bosses. You can see that once we have a focus, it's easy to get to work finding the types of reports that will communicate the data effectively. 

If you're new to   Google Analytics   and have no idea how to create these reports, a quick Google and Youtube search will give you multiple examples, walkthroughs, and ideas to try out. Or visit   Analytics Academy   for free training and courses.

Once you've spent time brainstorming all the different types of reports and angles to represent the data, it's time to find the core narrative . What information is core to answering your bosses’ primary business concerns and what isn't?

It's easy to want to show your boss a million things to prove how smart and amazing you are, but resist the urge! You will only create a lack of focus in your presentation. A question you can ask yourself here is: 

“Does adding this information help answer my bosses’ primary business concerns or does it take things in a slightly different direction?”

An example of this might be noticing that certain blog posts have a higher   Bounce Rate   on mobile vs. desktop. This is still important because it suggests that you need to consider optimizing your blog or site to be more mobile-friendly, but it is a departure from the original question and will send the conversation spiralling off into another direction.

If it doesn't add direct value to the core narrative, remove it. You can always save it for a future conversation.

There is nothing more devastating to the focus of your presentation that an odd statistical anomaly throwing the conversation completely off course. People (and bosses especially) tend to place more importance on the things they are familiar with, regardless of whether or not it’s relevant to your presentation.

Make sure you prepare yourself ahead of time by identifying all of the potential anomalies that your bosses might comment on. Then seek out real-world evidence of what caused them and why. 

If one of your bosses interrupts you mid-sentence and says “So why did our   Bounce Rate   jump so high on Sept 17th??” (and they love to do this by the way), make sure you have a quick and punchy answer to address their unwarranted concern and then swiftly get back to your original narrative. 

Once you've got your core narrative, it's time to shape it into a story. There's a simple framework called A-B-T which I suggest to all presenters of potentially boring information. It goes like this: 

A-B-T = A nd- B ut- T herefore. Remember it!

Most analytically-minded types aren't the most naturally versed in theatre and entertainment. Their presentations tend to be a series of "we noticed this, and then we noticed this, and then we found this...". This sounds very scientific and all, but it is an " and, and, and " method of communicating and it's actually similar to the way little children tell stories. 

Example: "I went to Billy's, and then we made a fort, and then we had ice cream, and then...".

Using "And, But, Therefore" structures your information into a three-act narrative (thesis, antithesis, synthesis) that will help your audience follow along. For example:

"We discovered that the referring site driving the most revenue is Company X, and traffic from them has increased 10% year-over-year, but interestingly enough, our Goal   Conversion Rate   from Referrer Y has almost tripled with a 192% increase in month-over-month revenue! Therefore we're really optimistic about pursuing new content partnerships with company Y."

Wow! What a difference!

This method of communicating is significantly more interesting and memorable. It highlights lessons learned and forces you to think about cause and effect relationships. In fact, I would recommend formatting every single presentation you ever do in this format.

Try to think of your entire presentation as an arc in this way: A series of observations (thesis), one unexpected key finding or challenge (antithesis), one key take away (synthesis). Then, break down the sub-sections into mini-A-B-T structures to provide narrative throughout.

If you follow the A-B-T structure above, your presentation should really have ONE key takeaway that directly answers the primary business concerns that your bosses had. 

You will likely spot many relevant insights and actions that need to be shared and applied to answer the primary business concerns, but give the most weight to that single takeaway. Your bosses have a million things on their plates and can't keep track of more than one key insight following that presentation. 

Pro Tip -   KPI   Dashboarding for the win

Speaking as a business decision-maker myself, having accurate metrics and data for measuring my team's efforts is one of the most important operations in my business.

It's why I suggest going beyond your basic   Google Analytics   presentation slides and making your bosses a   Key Performance Indicators   (KPI) Dashboard that can serve as a central part of your Business Intelligence strategy.   DashThis   is an excellent tool for doing this!

Once you've created a live dashboard to track all your most important high-level   KPIs, you use it to indicate to you when certain   KPIs   are off and then, like a detective, create specific presentations that dig deeper to highlight the key findings that led to those   KPIs   underperforming.

Follow these 6 steps and you’ll have a   web analytics presentation   that will knock the socks off your bosses and earn you a reputation as being the ‘go-to’ person for all important business decisions:

Discover the primary business concerns

Find all the angles

Remove the non-essential

Prepare for derailment

Shape it into a story

Provide one key insight

Bonus: Use   KPI   Dashboarding   for greater business intelligence

Delivering great presentations is a complex skill learned over time. Continue to apply and refine the ideas shared here and eventually, with practice, you’ll be a   web analytics presentation   savant.

Then your bosses will be sure to get your expert opinion before all of their important business decisions. Not a bad position to be in… Good luck!

Want to create the perfect  digital marketing  presentation dashboard including data from your  analytics tools  AND  social media  platforms? 

website analytics presentation

Warren has a decade of experience as a client-side marketer. As Marketing Director of Kintec, he built a marketing team of seven while achieving multiple consecutive years of record company growth. Now, as agency partner at Ollo Metrics , he helps business leaders learn data-driven marketing strategies to build scalable and resilient businesses.

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how-to-present-analytics-data-without-tearing-your-hair-out

How to Create an Impressive Analytics Presentation Without Tearing Your Hair Out

“I want to know how my website is performing as my boss is asking me for our numbers last month urgently.” Can you prepare an analytics presentation for Thursday next week?

Sincerely, 

Stressed-out Client

Ever received a request like this on Friday afternoon from your clients when you’re wrapping up for the week? 

Before jumping into pulling numbers and creating charts, stop. Take a breath. 

It’s worthwhile to systematically break down the request and ask follow-up questions to ensure you’ve created a report fulfilling the request to a T. 

You’ll learn how to create an impressive analytics presentation for your clients without tearing your hair out. Read on! 

What is an Analytics Presentation? 

An analytics presentation compiles data metrics and insights from web analytics tools like Google Analytics, and Adobe Analytics collected in PowerPoint presentation slides or data visualization tools.

Business executives use these presentations’ data analysis and recommendations to review business performance and make strategic decisions. 

Your job, therefore, as an analyst, is to find and present relevant data and recommendations that will address the business concerns of the people reviewing the report and help them make decisions. 

dashthis-google-analytics-report

Save time preparing for your next data analytics presentation with DashThis’s Google Analytics report template , gathering all essential web analytics metrics in a beautiful report to ace your next presentation.

5 Steps to Creating the Perfect Analytics Presentation for Your Clients

Step 1: ask questions to gather the correct information.

Don’t be afraid to probe further if you get a vague-sounding request from a client. Take the time to review their request and understand what they are asking. 

First, Sam Priddy from Tableau recommends writing down the request on paper or in your notes to understand the request and identify areas that need clarification. Ensure you and your client are on the same page when understanding requirements and scope. 

Once you’re clear, it’s time to dive deeper. Some questions to get you started:

  • What is the objective of the meeting? Understand if the session influences any decisions, like pricing decisions, budget allocations or more. For example, a discussion on content marketing strategy for lead generation might need metrics on content marketing’s effectiveness at improving conversion rate and business revenue. 
  • What’s the reporting period of the data? Are we looking at monthly, quarterly, or yearly data? 
  • Who will be attending this meeting or reviewing the presentation?  Each audience group cares about different things. A VP of sales might care about net new revenue and overall sales pipeline, while a head of content might care about the bounce rate of a sales landing page, the number of qualified leads and partnerships acquired. Put yourself in different people’s shoes and ensure your report contains relevant information.
  • What’s the desired outcome of the report? Are they looking for a summary of past performance, a pure presentation of numbers, or an interactive way to explore data in real-time to make optimization decisions? 

Tip: Present data effectively by asking yourself what metrics or outcomes each audience group cares about, what their stakeholders want from them and what they expect to see from the report. Research their roles and responsibilities, or ask your client for more information. 

With the answers to these questions, you can identify what information you need and what to discard from your report. Now you know how to approach your presentation and structure your report for maximum efficiency. 

Step 2: Establish Your Kpis

Now that you know the report’s objectives and who will be present at the meeting, ask yourself what KPIs and metrics provide the information your client needs. Good KPIs are always relevant to a stakeholder concern, business goal or marketing goal. A report from Mention and Livestorm details important marketing goals for companies in 2022 and examples of KPIs used to measure them.

dashthis-marketing-kpıs

How do you go about choosing KPIs from marketing and business goals? 

Let’s say your client has a business goal to build positive social proof and establish trust in their target market for their e-commerce store. 

Your marketing goal will then be to encourage more online reviews for them in the next 6 months, and you’ll use the number of online reviews from their website, visitors, on Google and on marketplace listings as a KPI to track your progress. 

Step 3: Create Your Analytics Dashboard

You could always present your data in a PowerPoint (PPT) slide deck or Excel spreadsheet. But if you’re looking to add that extra spice to your analytics presentation besides a well-formatted PowerPoint template and wow your clients, think about having your data in an interactive dashboard.

An interactive dashboard turns meeting attendees into active participants. They can analyze data for themselves, filter, sort and re-arrange data from nearly any angle. It also helps them follow along in your presentation, making the session more useful. 

Here’s how to create an interactive data visualization in minutes with DashThis.

Step 1: Sign up for an account with DashThis. Our free 15-day trial allows you to see if we’re the right fit for you.

Step 2: Choose from one of our pre-set report templates for you to build your report. Our reports include easy visualization functionality like pie charts and bar graphs for presentation design.

Step 3: Choose from over 40+ integrations and connect your digital marketing and social media tools in seconds.

dashthis-add-your-data-sources

Step 4:  Select the metrics to include in your report from DashThis’ preset widgets.

Step 5: Add as many data points as you need to set up your report. Once done, save your completed report as a template so you can reuse the template for future presentations with clients, saving even more time!

Tip:  Send your report to your client or people you know will be present at a meeting as a pre-read a few hours before the meeting. This helps you have more productive meetings and makes you and your client look good in front of everyone! 

Step 4: Include Action Points

Remember, data is only valid when synthesized and interpreted. 

Any data you include should answer the ‘So What’ question – what does this data point mean in the context of business goals, and what to do next? 

dashthis-notes-and-comments

DashThis allows you to annotate graphs and metrics in your report with notes and comments; useful for summarizing key points, explaining anomalies and including helpful context.

Once you’ve contextualized the data, proceed to develop recommendations, especially if you’re involved in initiatives that influence these metrics.

  • Organize multiple recommendations by priority 
  • Assign owners for whoever is responsible for carrying out these recommendations
  • Align on the next time you’ll review the metric. 

Step 5: Leave Room for Feedback and Discussion

A presentation is a two-way conversation. You’ll want to leave time for your audience to give feedback and ask questions about the data. 

Some tips on handling questions during a presentation like a pro: 

  • Remember, the people you’re presenting to might be seeing the numbers you’re presenting for the first time. Take breaks while preparing the report to see it with fresh eyes or check in with your team to review for any points you may have missed. 
  • Anticipate questions by reviewing the people’s roles at the meeting and what they’ll be looking for. 
  • Use complete sentences in your headers to highlight what’s important in a chart. A chart about social proof can have the heading “The number of customer reviews across all channels increased by 200% in the last 12 months”. 
  • Use annotations to highlight anomalies in the data, paying attention to spikes or dips in essential metrics. 
  • Summarize the presentation with one key takeaway that directly answers the business concerns outlined in step 1. Your clients and stakeholders are busy, and doing the work to distill your presentation ensures it delivers more impact. 

Ultimately, you want to be so familiar with your data that you know it like the back of your hand.

Deliver Client Analytics Presentations Like a Pro

Following these 5 steps will equip you with all the tools you need to ace your next client presentation,

  • Ask questions and clarify what is needed.
  • Establish KPIs relevant to business goals and address stakeholder concerns
  • Make your data interactive to aid comprehension 
  • Answer the So-What question in your action steps and recommendations
  • Anticipate questions and feedback 

And finally, you learn by doing. Every client looks for different things and has various concerns.

The more you work with them and seek feedback to improve, you’ll become known as the presentation master in no time. 

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web analytics report graphics for powerpoint

How to Present Web Analytics Report in a Clear Way Using PowerPoint

Last Updated on March 29, 2024 by Rosemary

Do you need to present web analytics? Whether you’re explaining a website analytics report or sharing the effects of an already implemented digital marketing endeavor icons can help. This PowerPoint icon template set was meant to make it easier to explain web statistics and share campaign successes and failures.

Explore our Business Performance PPT Reports category on the website for more resources to boost your presentation impact.

How can you present web analytics? Use charts and tables to make dense data-rich presentations more engaging and easier to follow.

If you need to make creative presentations on  Web Analytics Report   and looking for more ideas, check out these unique PPT charts and graphics.

Present Statistics with Tables and Graphs

web analytics report audience overview ppt

Audience Overview statistics cover a great deal of ground. Highlight things like session duration and bounce rate by incorporating relevant icons. Session duration can be marked with a stopwatch or clock face. The bounce rate could be marked by colorful arrows or an icon meant to represent a browser window. The choice is yours! This slide is much more interesting than a boring one which only shares the performance numbers themselves.

Explain User Acquisition with Charts

web analytics User Acquisition per Traffic Channel chart

User Acquisition can easily be broken up by the traffic channel involved. The common sources flagged on the report are organic, social, referral, ads, email, and direct. When utilizing bar graphs you can show the many different traffic channels by date. Other charts can show overall numbers for an extended period of time all at once. With color customizing, you can match your color scheme to represent the different channels so the data can be understood at a glance before you even begin to speak. Let the visuals do some of the work for you!

Express Demographic Information with Maps and Other Charts

web analytics Customer Location Map and Demographics poweproint

Are the majority of your site visitors in the United States? You can easily create a visual representation of your audience by color-coding a map. By adding additional graphs you can add supplementary age and gender details to paint a clearer picture of who your audience is. If your audience is global, you could accomplish a similar task by incorporating a world map and highlighting high-volume countries.

Explain Successful and Failed Actions

web analytics Successful & Failed Actions, Metrics, Status ppt slide

If you’ve sought to accomplish certain goals with your website, you should make a point to share where you’ve succeeded and how you could improve. In these slide examples, you can see major website changes and ways the company in question sought to improve their user experience. In the second slide, you can see how major website changes and layout upgrades have made significant changes to the ways users interact with their website. You can also see how ad campaigns played a role in the website statistic changes.

Explain Your Goals and Timelines for Implementing Changes

Report Projects Timeline poweproint slide

If you have more changes to make after reviewing your website statistics, share your plans. This will be helpful if your audience is expected to take part in making changes. It will also be beneficial if the audience are folks who stand to benefit from the changes being made. They will want to know when you expect to be able to make the changes you describe, and it’s better to have the answer laid out than to try to answer on the fly.

Present statistics in a visually interesting way using tables and graphs. Explain User Acquisition statistics and demographics with charts and maps to make them easier to follow. You can also explain failed and successful actions before you dive into the timelines you’ve planned for making changes to improve your results.

For more inspiration, subscribe to our YouTube channel:

Resource: Web Analytics Report Charts

By sharing your conclusions after reviewing the statistics, you can help others who are not as well-versed in web analytics understand where you’re coming from. If they understand where your findings are coming from they are more likely to agree with your approach and support the actions and potential resolutions you suggest.

Did you benefit from the above examples or do you want more inspiration? You can download the full graphics set here:

Web Analytics Report PPT Charts

If you need more icons or more ideas, you can download the infographics collection for more presentation graphic variety.

A Complete Guide to Web Analytics Reports (+ Examples)

Imagine a situation where one of your many tasks is to compile monthly analytics reports for your client or manager and ensure that these reports carry the right and accurate data.

Whatagraph marketing reporting tool

Nov 14 2023 ● 7 min read

cover

Table of Contents

What is web analytics, the difference between web analytics reports and dashboards, why build a web analytics dashboard or report, 1. assess roi, 2. get feedback on specific goals, 3. identify site development priorities, 4. discover the top sources of traffic, 5. monitor user journeys, 6. save money and increase roi, how to create a web analytics visual report, step 1: identify the top web analytics metrics and kpis you need to monitor, step 2: identify the sources you need to pull data from, step 3: determine your preferred choice of presentation of your report, step 4: determine and assess the reporting software vendor, step 5: pull data from all your data sources into the report., step 6: build visualizations for your web analytics report, step 7: share the web analytics report with your team or clients, 8 elements of a professional web analytics report, 4 web analytics report templates, 1. web traffic report, 2. seo report, 3. ecommerce report, 4. ppc campaigns report, whatagraph can help with web analytics reporting, bottom line.

Of course, you can always export a few PDF reports from Google Analytics 4 and close the chapter. But here is the challenge...

How to analyze and present data so the report is useful to your client? How to implement data visualization techniques that would make sense to people? There are different reporting tools to choose from and agency reporting tips to follow. We will discuss everything you need to know about web analytics reports and provide a few templates.

Web analytics is the process of collecting and evaluating website data. This process could also be used as a tool to help improve website effectiveness. Web analytics help you analyze the source of organic & paid traffic to your web pages, your bounce rate, and overall marketing ROI.

Web analytics is not only useful for measuring traffic, but it is also a valuable tool for conducting business and market research. Optimization of your online presence and marketing efforts requires you to consistently monitor and measure visitor data.

Tracking the user behavior of website visitors allows you to gain insight into how they interact with your site. You can learn how to make a website or hire a professional, but either way, you'd still need to do some tracking. Aside from that, you'll better understand how to improve communication on any eCommerce site with your target audiences. The following section will explain in more depth what web analytics is and how to create a web analytics report or dashboard.

Web analytics reports or dashboards can be used in a variety of contexts. These include eCommerce, email marketing, social media, UI/UX design, and SEO.

For instance, marketers will always want to ensure that the site generates a healthy inflow of search engine traffic for SEO. On the other hand, eCommerce experts will also want to ensure that the website increases sales and that they avoid a high bounce rate.

What is a web analytics dashboard?

A web analytics dashboard is a reporting interface that displays website performance data derived from monitoring website performance. This is usually done by tracking specific metrics or key performance indicators, such as:

  • online conversions,
  • engagement rates,
  • page views,
  • session duration,

referral traffic to your landing pages, etc.

website dashboard

However, unlike a report, a web analytics dashboard is usually brief and showcases the current or recent web analytics metrics data that come from monitoring website performance.

What is a web analytics report?

A web analytics report is a document that provides insights into the data collected from a website. It involves the collection, measuring, and analysis of overall website performance. It usually includes both current and historical data, collects raw data, and displays it in a digestible format. Reports typically contain comments and explanations of different trends and recommendations for the next steps.

You create a web analytics report to:

  • Assist with auditing and reviewing projects over a specific time frame,
  • Identify what has and hasn't worked in the past,
  • Use historical data to create optimized and data-driven strategies.

web analytics report

When it comes to optimizing a website for conversions, marketers don't just make sure that the website design and copy are above the industry standard. They create digital marketing campaigns for a website, conduct at least one paid search, analyze data from their marketing efforts, and, finally, use this data to create even better marketing campaigns in the future.

Now, we’ll review six cases of how web analytics reports can help you make data-driven decisions.

When it comes to marketing budgets, every dollar counts. Web analytics can help you assess the ROI of your marketing campaigns and optimize your spend.

For example, you’re running a PPC campaign and use web analytics to monitor how many people click on your ads and how many convert them into sales or leads.

Informed decisions depend on real-time feedback and web analytics reports can help you track progress in key areas and identify opportunities for improvement.

This is important for two reasons. First, you want to create content that people want to consume, and second, you want to avoid wasting time and resources on content that goes unnoticed.

Web analytics can also help you decide where to start with your website development.

For example, if the report shows that most of your visitors are mobile users, your priority should be mobile optimization.

On the other hand, if the report shows that people are leaving your site after a few seconds, you may want to check factors like navigation, design, and content.

If you are investing your or your client’s money in different channels like social media, email marketing, and PPC, you want to know which one yields the best ROI. Web analytics helps you direct more resources to the channels that are driving results.

traffic sources in a web report

The user journey doesn’t end when someone clicks on your ad or link, so you need to monitor what happens after that action, too.

Web analysis helps you map the entire journey, from initial click to purchase, so you can identify the bottlenecks and optimize the journey.

Finally, web analytics ensures you are getting the most return on your investment. It reveals where your audience is and what they need while also evaluating the strengths and weaknesses of your current strategy.

This web analytics data allows you — and your clients down the road — to make more intelligent decisions.

Let’s consider the following scenarios:

  • You work for a company that prioritizes visibility and insight into website performance,
  • You are in charge of the performance of a website that receives a large number of monthly visitors,
  • You are tasked with combining web analytics data with other sales and marketing data to better understand the performance of your website,
  • You are tasked with simplifying critical metrics monitoring without investigating or utilizing common tools such as Google Analytics 4.

In each of these scenarios, you need to build a dashboard or report as a way of measuring and proving that the marketing efforts you’re putting into optimizing your website are showing results.

Despite the tool you choose to generate reports with, here is a checklist to remember when doing so.

  • Sources of incoming traffic : This refers to the source or origin of your website traffic. For instance, people can visit your site through search engines or email links.
  • Page views: Just as the name suggests, a page view means how website visitors view your pages and the number of pages the average individual visits before leaving your site. This metric considers the pattern of page views of a single user.
  • Average time on page: This refers to website users' average time on a single page. The longer a visitor stays on your pages, the more of an indication it is that your website is filled with engaging and high-quality content.
  • Bounce rate: This metric refers to the number of people who visit a page on your website and leave immediately without interacting further. In Google Analytics 4, this metric is called a negative engagement rate .
  • Device usage: No matter how your website is built, it should be responsive and look great on all devices. So this metric is particularly important as it shows what type of devices people use to browse your content.

These include Google Analytics 4, PPC and eCommerce platforms, SEO tools, etc. The choice of these sources will ultimately determine the choice of the marketing reporting tool you’re going to use to pull and visualize data from these sources.

Your web analytics report should be easy to present, share, and understand. The best option is to use a web-based marketing reporting solution that works well across devices and systems.

When choosing marketing reporting software, you need to take several factors into account. For example, it needs to:

  • Be simple to set up and use with a minimal learning curve.
  • Connect data from all the channels you or your clients use, preferably through built-in integrations and not third-party connectors .
  • Let you easily build the marketing report through an intuitive drag-and-drop interface.
  • Enable effortless cross-channel reporting.
  • Set widget filters and perform advanced analytics such as data blending and aggregation, create new metrics, and add calculations such as agency markup.
  • Ideally, have the white-label option to replace the vendor’s domain and branding with your own.
  • Allow easy and automated report sharing with minimal human intervention.

If you choose a marketing reporting software such as Whatagraph, this step will take a few clicks. Once you add your sources , each report you create around them will get populated with the source data automatically.

How much time it will take to visualize your marketing data also depends on the marketing reporting software you choose. With Whatagraph, this doesn’t take much time, as all the visualizations and other widgets are already in the library. You only need to drag and drop them on the report page and, if needed, apply a filter.

This is becoming a repeating pattern, but again, so much depends on the marketing reporting solution you choose. You can either attach each report individually and send a bunch of emails at the end of the day or use Whatagraph’s automated report-sharing workflow, which we’ll explain in a minute.

Whatagraph helps you take many unknowns from the equation by giving you marketing reporting software to pull data from your or your client’s sources, easily create visualizations on the relevant metrics, and automate report sharing.

  • Cover page : This is where you can upload a custom image that matches your agency’s brand. The cover page sets the context for the following in-depth analysis and introduces your agency’s expertise that gives credibility and nurtures a positive client relationship. In Whatagraph, you can save this page as a template and use it for future reports.
  • Monthly summary : Give your client a monthly summary of what is happening on their website. This is where you discuss goals, deliverables, and results in the most simple way. Say what you did during the past month and how it impacts the overall strategy. Show real-world data and examples.
  • All channels overview : This section displays all the metrics related to different traffic sources, like organic search, direct links, referrals, and social media. This section of the report can get overwhelming for some viewers, so make sure to give an explanation of what is presented.
  • Location : This section of the report gives your client a look into the demographics of the website visitors. You can also show how often people from different locations visit the website and how many of them convert.
  • Devices : Display a list of devices your customers use to navigate the client’s website, as well as the average session duration, bounce rate, and the number of goal completions.
  • Organic search : This is where you present the metrics related to organic traffic, such as which keywords perform the best in terms of conversion. This section can also set grounds for an SEO strategy you drive with your client. One of the best ways to prove the value of your SEO services is to show them direct conversions from organic traffic.
  • Paid search : The PPC section gives your client a deeper understanding of your PPC campaign's performance. Show how much traffic each campaign drives and what conversion goals are coming from each.
  • eCommerce : Present all the relevant metrics for your client’s online store. Tell which products are selling the best and what kind of revenue your client earns from each product. This can be a starting point for discussions about focusing on specific products for future ad campaigns.

While creating reports from scratch, make sure you're being thorough, as you can save plenty of time by using web analytics report templates. These come pre-filled with certain widgets, and you can just connect your data sources to complete the report in a matter of minutes rather than hours.

Here are some of the most helpful web analytics report templates to try out.

The web analytics report pulls information from any site online and provides easy access to objective traffic data. Connect your client’s Google Analytics 4 account and see how many people land on their website or get insights into website user experience You can either track organic or paid traffic. The best thing about Whatagraph's reports is that you can easily compare these two metrics. This is necessary if you want to show:

  • Which device performs better with which traffic (paid or from organic search),
  • What countries bring in which traffic (paid or organic), and where to double the focus,

How paid and organic traffic work and complement each other.

web analytics dashboard

Moreover, there are other key metrics that you can track and evaluate, such as:

  • Traffic acquisition,
  • Unique visitors,
  • Total visitors,
  • Returning and new visitors,
  • Conversion rates.

And many others.

Probably the most comprehensive web analytics report template is the SEO report . This is what SEO specialists and marketers generate when they want to look at the overall website's SEO performance. This report shows:

  • Bounce rate,
  • Conversions,
  • Keyword rankings,
  • Goal completions successes (exclusively on Whatagraph),

SEO report in Whatagraph

The sources you want to track here are your client’s Google Search Console, Ahrefs, or Semrush accounts.

This type of report is slightly more specific than the other two mentioned, as it focuses on the sales part and paid and organic advertising performance. You want to generate an eCommerce report to get all the necessary data about:

  • Shopping cart data,
  • Best selling products,
  • Conversion rate,
  • Checkout process.

eCommerce report

Connect Shopify (or BigCommerce, Woocommerce), Google Ads, social media channels, and/or Google Analytics accounts and other integrations and track the following KPIs and metrics:

  • Pages per session,
  • Goal conversions,
  • Total revenue.

The last report to always have handy is the PPC campaigns report . Use our reporting platform to get the best and the most detailed performance reports that are also visually appealing. Paid search and paid traffic will be readily displayed on one page, even though the data source is not one. Connect Google Ads, Microsoft Ads (aka Bing Ads), Facebook Ads, Linkedin Ads, or any other preferred source, and track key PPC KPIs:

  • Impressions,
  • Spent on Ads,
  • Overall campaign costs.

Paid ads report section in Whatagraph

With this report, you'll have a significant advantage because you can easily optimize your PPC campaigns. There's also this aspect of budgeting to consider. Because PPC is all about spending money in the hopes of generating leads, sales, or impressions, you must ensure that you:

  • Don't overspend,
  • Spend enough money to acquire a single customer,
  • Establish your own benchmark, allowing you to identify the lowest CPA (cost per acquisition).

Depending on the type and purpose of your client’s website, you will use different web analytics tools to extract actionable insights and provide decision-makers with accurate and timely information.

Whatagraph can be of a huge help in this scenario.

Whatagraph is a marketing data platform to connect, visualize, and share data from different marketing sources through engaging reports and dashboards.

In other words, it helps you aggregate insights from website analytics tools like Google Analytics 4, SEO insights from Ahrefs, Semrush, and Google Search Console, eCommerce tools like Shopify and Big Commerce, PPC platforms like Google Ads, Facebook Ads, and 40 other popular marketing tools.

Digital marketing dashboard in Whatagraph

Once you connect your client’s accounts, you’re the boss — you decide how the report looks and what information it presents.

Starting from the cover image, messaging, and branding over to visualization, you have total control:

  • Drag and drop widgets for every channel you connected and arrange them any way you like,
  • Set filters at source and widget level, change dimensions and metrics for each widget,
  • Use custom formulas to create new metrics or ad agency markup for paid ads,
  • Blend related metrics from different sources,
  • Compare cross-channel performance in multi-source widgets,
  • Get an Overview of all campaigns/pages/channels with selected metrics,

widget options

If you’re an agency and manage a large number of reports for your clients, you’d be happy to hear about other Whatagraph features designed especially for large enterprise and client reporting such as:

  • Linked templates : Edit even hundreds of reports at once instead of one by one. Link them to one master template, and any changes you make to it will also impact the linked reports.
  • Report folders : Neatly organize the reports and dashboards you create in folders — by client, campaign, sources, accounts, you name it. Here’s a case study of how this feature helped one client organize reporting on a vast network of brands and venues.
  • Automated send-outs : Schedule the time, frequency, and addresses, and each client gets their report at a specified time. You can add a review step for you to take a final look before the report goes out.
  • Live report sharing : Adds more transparency to your reports and dashboards with live links for on-demand access. Speed up client-agency communication and let them see their data whenever they want.

Having a quick and easy way to build web analytics reports with relevant and accurate data means your reaction time improves. You can get insights before the decision-makers much sooner and re-align your marketing strategy accordingly.

Whatagraph gives you that ability by offering a way to consolidate data coming from multiple web analytics platforms and track the metrics that make the most impact

Sign up for a free 7-day trial and start generating custom web analytics reports of the highest value.

Published on Jul 07 2020

Dominyka is a copywriter at Whatagraph with a background in product marketing and customer success. Her degree in Mass Communications/Media Studies helps her to use simple words to explain complex ideas. In addition to adding value to our landing pages, you can find her name behind numerous product releases, in-app notifications, and guides in our help center.

Create your first marketing report using Whatagraph

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Analytics for beginners and small businesses

This guide is for those who are new to Google Analytics or need to understand its fundamentals. From setting up an account to interpreting data, it covers the basics of using Google Analytics.

Step 1: Set up Google Analytics

In this section, you will learn to set up a property on your website or app, become familiar with the Google Analytics interface, and set up conversions for the actions that are valuable to your business.

Set up a property

Find your way around analytics, set up a conversion, step 2: access your reports.

Google Analytics collects data from your websites and apps to create reports that provide insights into your business. In this section, you will learn to see the data you've collected in the available reports and how to customize reports for your specific use cases.

Get familiar with the Home page

Install the analytics mobile app, browse reports, step 3: manage user access.

In Google Analytics, you can invite others to access your features and information. Choose from a few options to manage user access and data restrictions at the account and property level.

Add collaborators to Analytics

Grant access, step 4: enhance your advertising.

In this section, you will learn how to link your Google Ads account to your Analytics property to see the full customer cycle, from how users interact with your marketing to how they finally complete the goals you’ve set for them on your site or app.

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Creating Awesome Web Analytics Reports and Presentations

website analytics presentation

Collecting visitor, engagement, and traffic data for your digital channels is nothing new. By this time, you have a lot of data about your website. How do you use and present that data to make meaningful recommendations? How do you use the data to tell a story and grab your stakeholders’ attention?

Sarah Kaczmarek, from GAO, has worked with GSA on a series of webinars to answer these questions. She also created a Google Analytics for government training manual (PDF, 3.7 MB, 65 pages), and templates for reporting your metrics on a weekly (Word document, 44 KB, 2 pages), quarterly , and annual (PDF, 775 KB, 2 pages) basis. Now these resources are all together in one blog post for you.

How to Create an Awesome Annual Metrics Report ****

Learn the best way to share all the data from an entire year, and showcase the progress you’ve made with your digital channels.

[youtube https://www.youtube.com/watch?v=q9-aF46xqE4]

  • Presentation Slides: Google Analytics Year in Review
  • Infographic Template (PDF, 756 KB, 2 pages)
  • Transcript: How to Create an Annual Metrics Report (Word document, 30 KB, 10 pages, October 2013)

How to Tell a Story with Quarterly and Weekly Reports

Quarterly report writing is a perfect opportunity to look at the impact of your website on a routine basis. In this webinar, you’ll see how to use Google Analytics to answer key questions about users and make recommendations to ensure they get what they need.

[youtube https://www.youtube.com/watch?v=IYxi9KvYMok]

  • Presentation Slides: Above and Beyond Metrics: Tell a Story with Reports
  • View the Quarterly Analytics Report Template (Word document, 901 KB, 8 pages)
  • View the Weekly Analytics Report Template (Word document, 43 KB, 2 pages)
  • Transcript: Above and Beyond Metrics: Tell a Story with Reports (Word document, 40 KB, 11 pages, February 2013)

Meaningful Metrics—From Gathering to Analyzing Digital Metrics

Learn how to analyze data and make suggestions to reflect the voice of the customer and get constituents what they need. Take Web and social media performance metrics and create interesting and meaningful reports for all levels of staff.

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  • Presentation slides: Forum Call: Meaningful Metrics—From Gathering to Analyzing Digital Metrics
  • Transcript: Forum Call: Meaningful Metrics—From Gathering to Analyzing Digital Metrics (Word document, 63 KB, 11 pages, November 2012)

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How to Integrate Google Analytics Into PowerPoint

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In today’s digital age, data has become a critical ingredient for success in various domains. Whether you are a marketer, a business owner, or a presenter, having access to accurate and reliable data can significantly enhance your decision-making process. One powerful tool that can help you gather valuable insights is Google Analytics. While Google Analytics is commonly associated with websites and online platforms, did you know that you can also integrate it into your PowerPoint presentations? In this comprehensive guide, we will explore the why, what, and how of integrating Google Analytics into PowerPoint, empowering you to unlock the full potential of data-driven presentations.

Table of Contents

Why Should You Integrate Google Analytics Into PowerPoint?

Before we delve into the specifics of integrating Google Analytics into PowerPoint, it’s essential to understand why you should consider doing so. In today’s competitive landscape, presentations play a crucial role in conveying information, pitching ideas, and creating engagement. By integrating Google Analytics into your PowerPoint slides, you gain the ability to gather real-time data and measure the impact of your presentations accurately. This valuable information enables you to identify areas for improvement, tailor your content to the preferences of your audience, and ultimately enhance the effectiveness of your presentations.

Furthermore, integrating Google Analytics into PowerPoint allows you to track the engagement and behavior of your audience during the presentation. You can monitor how long each slide is viewed, which slides receive the most attention, and whether viewers interact with any embedded links or multimedia elements. This level of insight provides valuable feedback on the effectiveness of your content and helps you make data-driven decisions to optimize future presentations.

Understanding the Importance of Data Analysis in Presentations

Data analysis is not just for marketing campaigns and websites. It has a vital role to play in presentations as well. By incorporating data analysis into your presentations, you can move beyond mere assumptions and make data-driven decisions. With Google Analytics, you can gain valuable insights into user engagement, behavior, and conversion rates. These insights can help you identify which slides or sections of your presentation resonate most with your audience, enabling you to refine your content and optimize its impact. Data analysis in presentations brings objectivity and precision to your communication, ensuring that your message is well-received and effectively delivered.

Step-by-Step Guide to Integrate Google Analytics into PowerPoint

Now that we understand the significance of integrating Google Analytics into PowerPoint, let’s dive into the practical steps to accomplish this seamless integration. Follow these steps to harness the power of data insights in your presentations:

  • Choose the Right Version of Google Analytics: There are various versions of Google Analytics available, depending on your specific needs and requirements. Select the one that aligns with your objectives and preferences.
  • Prepare Your PowerPoint Presentation: Before integrating Google Analytics, it is essential to ensure that your PowerPoint presentation is properly prepared. This includes organizing your slides, defining goals, and establishing a clear structure.
  • Setting Up Google Analytics Tracking: To track user engagement and behavior within your PowerPoint slides, you need to set up tracking in your Google Analytics account. This involves obtaining a tracking code and inserting it into your presentation.
  • Analyzing User Engagement and Behavior: Once you have integrated Google Analytics into your PowerPoint, you can start analyzing user engagement and behavior. This includes metrics such as time spent on slides, click-through rates, and conversion rates.
  • Measuring Presentation Effectiveness: With Google Analytics, you can measure the effectiveness of your presentation by analyzing various metrics and key performance indicators (KPIs). These KPIs might include the number of unique viewers, average time spent on slides, or goal completions.
  • Optimizing Your Presentation Strategy: Armed with these data-driven insights, you can optimize your presentation strategy. Identify areas of improvement, tailor your content to audience preferences, and enhance the overall impact of your presentation.

Exploring the Benefits of Using Google Analytics in Presentations

The integration of Google Analytics into PowerPoint presentations offers numerous benefits that go beyond mere data analysis. By leveraging this powerful tool, you will be able to:

  • Gather real-time data on user engagement and behavior
  • Measure the effectiveness of your presentations using key performance indicators
  • Optimize your content and delivery strategy based on data-driven insights
  • Enhance audience interaction and engagement through targeted content
  • Track conversions and goals within your presentations

Choosing the Right Version of Google Analytics for Your PowerPoint Integration

When integrating Google Analytics into PowerPoint, it is essential to choose the right version that aligns with your needs. Google Analytics offers several versions, including:

  • Google Analytics for Beginners: The introductory version suitable for those new to data analysis.
  • Google Analytics 360 Suite: The enterprise-level solution with advanced features and capabilities.
  • Google Analytics for Mobile Apps: Specifically designed for analyzing app performance and user behavior.

Consider your specific requirements and objectives to make an informed decision on the most suitable version of Google Analytics for your PowerPoint integration.

Preparing Your PowerPoint Presentation for Google Analytics Integration

Before integrating Google Analytics into your PowerPoint presentation, it is crucial to properly prepare your slides. This includes organizing your content, defining objectives, and establishing a logical flow. By doing so, you lay the foundation for meaningful data analysis and ensure accurate tracking of user engagement and behavior within your presentation.

Setting Up Google Analytics Tracking for Your PowerPoint Slides

Once your PowerPoint presentation is ready for integration, the next step is to set up Google Analytics tracking. This involves obtaining a tracking code from your Google Analytics account and inserting it into your presentation. This code allows Google Analytics to track user interactions and behavior on your slides, providing you with valuable insights for analysis.

Analyzing User Engagement and Behavior with Google Analytics in PowerPoint

With Google Analytics tracking set up, you gain the ability to analyze user engagement and behavior within your PowerPoint presentation. This includes metrics such as time spent on slides, click-through rates, and conversion rates. By delving into these insights, you can identify which sections of your presentation resonate most with your audience and optimize your content accordingly.

Measuring Presentation Effectiveness with Google Analytics Metrics

Measuring the effectiveness of your presentation is crucial for improving your future performance. Google Analytics provides a range of metrics that allow you to gauge the impact of your presentation accurately. These metrics might include the number of unique viewers, average time spent on slides, or goal completions. By analyzing these metrics, you obtain a comprehensive understanding of your presentation’s effectiveness and identify areas for improvement.

Optimizing Your Presentation Strategy Using Google Analytics Data

Armed with the data-driven insights provided by Google Analytics, you are well-equipped to optimize your presentation strategy. Utilize the analytics data to identify gaps, refine your content, and tailor your delivery to the preferences of your audience. Optimization based on real-time data ensures that your presentations continually evolve and remain impactful.

Leveraging Key Performance Indicators (KPIs) in PowerPoint Presentations with Google Analytics

Key performance indicators (KPIs) are vital metrics that allow you to assess the success of your presentation and help you gauge its effectiveness in achieving predefined goals. With Google Analytics, you can leverage a variety of KPIs to gain a comprehensive overview of your presentation’s performance. Some common KPIs relevant to PowerPoint presentations include unique viewers, average time on slides, and goal completion rates. By monitoring and analyzing these KPIs, you can make data-driven decisions to improve your presentations.

Enhancing Audience Interaction and Engagement with Google Analytics Features in PowerPoint

Beyond analyzing data and measuring performance, Google Analytics offers features that can enhance audience interaction and engagement during your PowerPoint presentations. Navigating your slides based on user preferences, incorporating interactive elements, and tailoring your content to user behavior are just a few of the ways you can leverage Google Analytics features to create an immersive and engaging experience for your audience.

Tracking Conversions and Goals in PowerPoint Presentations using Google Analytics

Tracking conversions and goals is crucial for assessing the effectiveness of your PowerPoint presentations. With Google Analytics, you can define and track specific goals within your presentation, such as click-through rates or form submissions. By monitoring these conversion goals, you gain insights into the success of your presentation in achieving its intended outcomes and can make data-driven decisions to improve future presentations.

Troubleshooting Common Issues when Integrating Google Analytics into PowerPoint

While integrating Google Analytics into PowerPoint offers numerous benefits, it can also come with specific challenges and issues. Some common issues include:

  • Incorrect tracking code implementation
  • Data discrepancies and inconsistencies
  • Limited data visualization options

By familiarizing yourself with these common issues and following best practices, you can troubleshoot any potential problems and ensure a smooth integration of Google Analytics into PowerPoint.

Best Practices for Integrating and Utilizing Google Analytics in PowerPoint

To maximize the effectiveness of your integration efforts and harness the full potential of Google Analytics in PowerPoint, it is essential to follow best practices. Some key best practices include:

  • Ensure accurate implementation of tracking code
  • Regularly monitor and analyze data for insights
  • Tailor your content and delivery based on audience behavior
  • Regularly update and refine your presentation strategy based on data-driven feedback

By adhering to these best practices, you can make the most of Google Analytics in PowerPoint and improve your presentations’ impact.

Case Studies: Successful Integration of Google Analytics into PowerPoint Presentations

To further illustrate the benefits and real-world applications of integrating Google Analytics into PowerPoint presentations, let’s explore a few case studies. These case studies highlight how organizations have leveraged Google Analytics to measure and enhance their presentation effectiveness, resulting in improved engagement and better communication of their messages.

Future Trends: Harnessing the Power of Artificial Intelligence and Machine Learning with Google Analytics in PowerPoint

The integration of artificial intelligence (AI) and machine learning (ML) technologies with Google Analytics is an emerging trend that holds immense potential for PowerPoint presentations. By harnessing AI and ML capabilities, you can gain even deeper insights into audience preferences, generate personalized recommendations, and deliver highly targeted presentations. As these technologies continue to advance, the possibilities for data-driven PowerPoint presentations become even more exciting.

Resources and Tools to Enhance Your Knowledge and Skills in Integrating Google Analytics into PowerPoint

As you embark on your journey to integrate Google Analytics into PowerPoint, it is essential to equip yourself with the necessary knowledge and skills. Fortunately, numerous resources and tools are readily available to help you enhance your understanding and proficiency. These resources include online tutorials, video courses, forums, and documentation provided by Google Analytics. By investing time in learning and experimenting, you can deepen your expertise and explore the full potential of integrating Google Analytics into PowerPoint presentations.

By integrating Google Analytics into your PowerPoint presentations, you gain access to valuable data insights that can revolutionize your communication and engagement with your audience. From analyzing user behavior to measuring presentation effectiveness and optimizing your content strategy, the benefits are extensive. With proper preparation, implementation, and analysis, you can elevate your presentations to new heights and ensure your message resonates effectively with your audience.

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Website Analytics Review PowerPoint Template & Google Slides Theme

Website Analytics Review PowerPoint Template

Web Analytics Dashboard 03 PowerPoint Template & Google Slides Theme

Web Analytics Dashboard 03 PowerPoint Template

Use Case 02 PowerPoint Template & Google Slides Theme

Use Case 02 PowerPoint Template

Use Case 04 PowerPoint Template & Google Slides Theme

Use Case 04 PowerPoint Template

Customer Traction Framework PowerPoint Template & Google Slides Theme

Customer Traction Framework PowerPoint Template

Blockchain 1 PowerPoint Template & Google Slides Theme

Blockchain 1 PowerPoint Template

Web Analytics Dashboard 01 PowerPoint Template & Google Slides Theme

Web Analytics Dashboard 01 PowerPoint Template

Website ClickStream PowerPoint Template & Google Slides Theme

Website ClickStream PowerPoint Template

AB Testing Ecommerce PowerPoint Template & Google Slides Theme

AB Testing Ecommerce PowerPoint Template

AB Testing PowerPoint Template & Google Slides Theme

AB Testing PowerPoint Template

Website Wireframe 02 PowerPoint Template & Google Slides Theme

Website Wireframe 02 PowerPoint Template

Web analytics powerpoint templates for presentations:.

The Web Analytics PowerPoint templates go beyond traditional static slides to make your professional presentations stand out. Given the sleek design and customized features, they can be used as PowerPoint as well as Google Slides templates . Inculcated with visually appealing unique and creative designs, the templates will double your presentation value in front of your audience. You can browse through a vast library of Web Analytics Google Slides templates, PowerPoint themes and backgrounds to stand out in your next presentation.

What Is A Web Analytics PowerPoint Template?

A Web Analytics PowerPoint template is a ready-made presentation template that provides a structured framework for creating professional Web Analytics presentations. The Web Analytics PPT presentation template includes design elements, layouts, and fonts that you can customize to fit your content and brand.

What Are the Advantages of Web Analytics Presentation Templates?

Web Analytics PPT presentation templates can be beneficial because they:

  • Add multiple visual and aesthetic layers to your slides.
  • Ensure that complex information, insights and data is presented in a simplistic way.
  • Enhance the overall visual appeal of the content.
  • Save you a lot of time as you don’t have to start editing from scratch.
  • Improve the professional outlook of your presentation.

How To Choose The Best Web Analytics Presentation Templates?

Keep the following points in mind while choosing a Web Analytics Presentation template for PowerPoint (PPT) or Google Slides:

  • Understand your presentation goals and objectives.
  • Make sure the Web Analytics template aligns with your visual needs and appeal.
  • Ensure the template is versatile enough to adapt to various types of content.
  • Ensure the template is easily customizable.

Can I Edit The Elements In Web Analytics PowerPoint Templates?

Yes, our Web Analytics PowerPoint and Google Slides templates are fully editable. You can easily modify the individual elements including icons, fonts, colors, etc. while making your presentations using professional PowerPoint templates .

Are Web Analytics PowerPoint Templates Compatible with Google Slides?

Yes, all our Web Analytics presentation templates are compatible and can be used as Web Analytics Google Slides templates.

How to Download Web Analytics PowerPoint Templates for presentations?

To download Web Analytics presentation templates, you can follow these steps:

  • Select the resolution (16*9 or 4*3).
  • Select the format you want to download the Web Analytics template in (Google Slides or PowerPoint).
  • Make the payment (SlideUpLift has a collection of paid as well as free Web Analytics PowerPoint templates).
  • You can download the file or open it in Google Slides.

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Usage example

Description, how to edit.

Are you presenting a website analytics report, or showing digital marketing campaigns effects? Use this PowerPoint template with pre-designed graphics and Excel data charts you can fill with your numbers from Google Analytics. Present traffic sources, your webpage visitors sources and behavior. Display an executive summary of the main outcomes and make a recommendation based on successes and failures analysis.

  • 14 web statistics charts (editable Office Excel charts) about your audience sources, devices, bounce rates, e-commerce conversion rates and more.
  • Templates for analyzing campaign Successes and Failures, Recommended Actions, Next projects and tasks timelines and calendar for Scheduling web development, SEO or Online Advertising Activities
  • 41 icons to illustrate various web analytics topics such as browser devices, Sessions, Bounces, Conversions and Subscription, shopping carts, Revenue, Organic Search, Social Sharing, Newsletter or online advertisements.
  • Master Slide deck in two graphical styles - with a light background (more typical, better for printing) and another with dark slide background (more eye-catching)
  • Format: fully editable vector shapes (modify colors of diagrams and icons, resize without quality loss

What is web analytics about?

Content description.

  • Web analytics report content;
  • Statistical figures and charts section slide;
  • Audience overview shown with colorful trend chart and values;
  • Bounce rate timeline chart with brief description of events and improvements;
  • User acquisition per traffic channel shown with colorful bar and circle charts;
  • Behavior flow per channel shown with colorful screenshot graphics and description;
  • Users by devices type chart shown with circle diagram and bar charts for each device: mobile, PC and tablet ;
  • Customer location and demographics map with values, colorful bar and circle charts;
  • E-commerce overview slide shown with colorful trend chart with values and text description;
  • Successful and failed actions section slide with flat icons;
  • Successful and failed actions, metrics and status graphics with description for each item illustrated with icons;
  • Successful actions summary shown with list description and flat icons;
  • Failed action summary shown with list description and vivid symbols;
  • Recommendations section slide;
  • Recommendations for digital marketing shown with colored flat icons;
  • Problem, solution, website metrics slide shown with list description, flat icons and screenshot;
  • Task timeline section slide;
  • Project timeline shown with colorful table with filling and flat icons;
  • Task timeline over a year with text description and icons;
  • Conclusion section slide on a blue background;
  • Summary of web analytics findings diagram with bullet points description for each item;
  • “Thanks for attention” section slide;
  • changing color of the icon filling and its outline
  • adding shadows
  • changing shape and size, rotating, flipping the object
  • putting shapes behind or on top of text
  • infoDiagram's designer
  • Contact: here

Slides included in this PowerPoint Presentation:

  • Web analytics template on a dark and light background
  • Web analytics agenda template
  • Statistical figures and charts
  • Audience overview shown with colorful chart and values
  • Bounce rate timeline chart with events and improvements
  • User acquisition per traffic channel shown with bar and statistics
  • Behavior flow per channel shown with colorful graphics and description
  • Users by devices type chart shown with circle and bar charts
  • Customer location map illustrated with values, bar and circle charts
  • E-commerce overview shown with colorful line chart
  • Successful and failed actions section slide
  • Successful and failed actions, metrics and status graphics with description
  • Successful actions summary shown with list description and flat icons
  • Failed action summary shown with list description and icons
  • Recommendations section slide
  • Recommendations for digital marketing shown with flat icons
  • Details on problem, solution, website metrics with graphics
  • Task timeline
  • Project timeline shown with colorful table
  • Task timeline over a year
  • Conclusions section slide template
  • Summary of web analytics findings diagram
  • Thank for attention slide
  • Web analytics report illustrated with dark-style graphics
  • Web analytics report content
  • Audience overview shown with bar and circle charts with values
  • Homepage bounce timeline charts with events and improvements
  • User analytics per website shown with bar and circle charts
  • Behavior flow chart per channel with values on a dark background
  • Users by devices types shown with colorful bar and pie charts
  • Customer location colorful map with demographics on a dark background
  • E-commerce overview for presenting revenue and conversion rate
  • Successful and failed actions
  • Successful and failed actions summary template on a dark background
  • Successful actions summary illustrated with values and description
  • Actions summary template with bullet points description and values
  • Recommendations for digital marketing graphics with description
  • Major recommendation graphics with creative bullet points description
  • Projects timeline table on a dark background with flat icons
  • Task timeline over a year with bullet points description
  • Thanks for attention slide
  • Web analytics charts
  • Editable icons and custom cliparts
  • Clipart shapes for data marks
  • Icon set: Bounces, Conversion, Subscription, E-commerce, Laptop
  • Icons in circles: Sessions, Bounces, Conversion, Devices, Failure

How to edit text & colors

website analytics presentation

How to expand / shorten diagram

website analytics presentation

How to Replace Icons in infoDiagram PPT

website analytics presentation

Web Analytics Report Charts (PPT Template)

website analytics presentation

Today I am giving a Google Analytics 101 presentation that is a departure from my normal speaking engagements. This audience has very little experience with the tool (and possibly none), so I am not supposed to assume any background knowledge of how Google Analytics works or previous experience with the product. It was tougher than I thought it would be!

After thinking it over, I arrived at a format that has a little something for everyone and provides deeper understanding into why we have Google Analytics and what we can do with the product.

I'm very pleased with the result: Google Analytics 101

[slideshare id=16407878&doc=googleanalytics101-slideshare-130207131248-phpapp02]

The presentation is broken down into 4 sections that takes the audience on a journey from introductory to unlocking advanced concepts in the tool:

  • Remembering the Scientific Method
  • Why we measure the web
  • How we used to measure the web
  • What Google Analytics provides
  • Creating an Account
  • Getting the code
  • Placing the code on your site
  • Collecting Data
  • Establish Macro and Micro Goals
  • Clean Your Data
  • Analyze your Traffic
  • Structure your Account
  • Track Mobile Website and Apps
  • Make Reports Easier to read
  • Track Offline Marketing
  • Track Events
  • Track Social Media
  • Track Video Views
  • Segment your Traffic
  • Track Phone Calls
  • Custom Reports
  • Custom Dashboards
  • Linking to Google Products
  • Multi Channel Funnels
  • Advanced Filters & Pivoting
  • CRM Integration
  • Universal Analytics

My hope is that this presentation can be used for good in the future by both me and anyone else who is looking for an easy to explain why web analytics is so important.

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Jeff Sauer is an independent Digital Marketing Consultant, Speaker and Teacher based out of a suitcase somewhere in the world. Formerly of Minneapolis, MN and San Francisco, CA.

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Dubai’s Extraordinary Flooding: Here’s What to Know

Images of a saturated desert metropolis startled the world, prompting talk of cloud seeding, climate change and designing cities for intensified weather.

  • Share full article

A dozen or so cars, buses and trucks sit in axle-deep water on a wide, flooded highway.

By Raymond Zhong

Scenes of flood-ravaged neighborhoods in one of the planet’s driest regions have stunned the world this week. Heavy rains in the United Arab Emirates and Oman submerged cars, clogged highways and killed at least 21 people. Flights out of Dubai’s airport, a major global hub, were severely disrupted.

The downpours weren’t a freak event — forecasters anticipated the storms several days out and issued warnings. But they were certainly unusual. Here’s what to know.

Heavy rain there is rare, but not unheard-of.

On average, the Arabian Peninsula receives a scant few inches of rain a year, although scientists have found that a sizable chunk of that precipitation falls in infrequent but severe bursts, not as periodic showers.

U.A.E. officials said the 24-hour rain total on Tuesday was the country’s largest since records there began in 1949 . But parts of the nation had experienced an earlier round of thunderstorms just last month.

Oman, with its coastline on the Arabian Sea, is also vulnerable to tropical cyclones. Past storms there have brought torrential rain, powerful winds and mudslides, causing extensive damage.

Global warming is projected to intensify downpours.

Stronger storms are a key consequence of human-caused global warming. As the atmosphere gets hotter, it can hold more moisture, which can eventually make its way down to the earth as rain or snow.

But that doesn’t mean rainfall patterns are changing in precisely the same way across every corner of the globe.

In their latest assessment of climate research , scientists convened by the United Nations found there wasn’t enough data to have firm conclusions about rainfall trends in the Arabian Peninsula and how climate change was affecting them. The researchers said, however, that if global warming were to be allowed to continue worsening in the coming decades, extreme downpours in the region would quite likely become more intense and more frequent.

The role of cloud seeding isn’t clear.

The U.A.E. has for decades worked to increase rainfall and boost water supplies by seeding clouds. Essentially, this involves shooting particles into clouds to encourage the moisture to gather into larger, heavier droplets, ones that are more likely to fall as rain or snow.

Cloud seeding and other rain-enhancement methods have been tried across the world, including in Australia, China, India, Israel, South Africa and the United States. Studies have found that these operations can, at best, affect precipitation modestly — enough to turn a downpour into a bigger downpour, but probably not a drizzle into a deluge.

Still, experts said pinning down how much seeding might have contributed to this week’s storms would require detailed study.

“In general, it is quite a challenge to assess the impact of seeding,” said Luca Delle Monache, a climate scientist at the Scripps Institution of Oceanography in La Jolla, Calif. Dr. Delle Monache has been leading efforts to use artificial intelligence to improve the U.A.E.’s rain-enhancement program.

An official with the U.A.E.’s National Center of Meteorology, Omar Al Yazeedi, told news outlets this week that the agency didn’t conduct any seeding during the latest storms. His statements didn’t make clear, however, whether that was also true in the hours or days before.

Mr. Al Yazeedi didn’t respond to emailed questions from The New York Times on Thursday, and Adel Kamal, a spokesman for the center, didn’t immediately have further comment.

Cities in dry places just aren’t designed for floods.

Wherever it happens, flooding isn’t just a matter of how much rain comes down. It’s also about what happens to all that water once it’s on the ground — most critically, in the places people live.

Cities in arid regions often aren’t designed to drain very effectively. In these areas, paved surfaces block rain from seeping into the earth below, forcing it into drainage systems that can easily become overwhelmed.

One recent study of Sharjah , the capital of the third-largest emirate in the U.A.E., found that the city’s rapid growth over the past half century had made it vulnerable to flooding at far lower levels of rain than before.

Omnia Al Desoukie contributed reporting.

Raymond Zhong reports on climate and environmental issues for The Times. More about Raymond Zhong

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Data Analytics Powerpoint Presentation Slides

This complete deck is oriented to make sure you do not lag in your presentations. Our creatively crafted slides come with apt research and planning. This exclusive deck with twenty slides is here to help you to strategize, plan, analyze, or segment the topic with clear understanding and apprehension. Utilize ready to use presentation slides on Data Analytics Powerpoint Presentation Slides with all sorts of editable templates, charts and graphs, overviews, analysis templates. The presentation is readily available in both 4:3 and 16:9 aspect ratio. Alter the colors, fonts, font size, and font types of the template as per the requirements. It can be changed into formats like PDF, JPG, and PNG. It is usable for marking important decisions and covering critical issues. This presentation deck can be used by all professionals, managers, individuals, internal-external teams involved in any company organization.

Data Driven Strategy Analytics Technology Approach Corporate

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Data Stewardship IT Powerpoint Presentation Slides

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Data architecture powerpoint presentation slides

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Data Model IT Powerpoint Presentation Slides

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Data Management Analysis Powerpoint Presentation Slide

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Data Migration Steps Powerpoint Presentation Slides

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Predictive Analytics Powerpoint Presentation Slides

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Data Lineage IT Powerpoint Presentation Slides

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Data analytic powerpoint presentation slides

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Stewardship By Business Process Model Powerpoint Presentation Slides

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Data analytics five years action plan roadmap

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Data analytics process showing 5 steps define measure improve control

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  1. How to Make The Best Web Analytics Presentation

    Follow these 6 steps and you'll have a web analytics presentation that will knock the socks off your bosses and earn you a reputation as being the 'go-to' person for all important business decisions: Discover the primary business concerns. Find all the angles. Remove the non-essential. Prepare for derailment.

  2. How to Create an Impressive Analytics Presentation Without Tearing Your

    An analytics presentation compiles data metrics and insights from web analytics tools like Google Analytics, and Adobe Analytics collected in PowerPoint presentation slides or data visualization tools. Business executives use these presentations' data analysis and recommendations to review business performance and make strategic decisions.

  3. Top 10 Web Analytics Report Templates with Samples and Examples

    Craft a compelling website analytics report PPT presentation with this template. Use this template to track all your web analysis reports and outline key sections of various website statistics. Utilize this template to measure and compare the performance and status of your website.

  4. How to Present Web Analytics Report in a Clear Way Using PowerPoint

    How can you present web analytics? Use charts and tables to make dense data-rich presentations more engaging and easier to follow. If you need to make creative presentations on Web Analytics Report and looking for more ideas, check out these unique PPT charts and graphics. Present Statistics with Tables and Graphs

  5. Learn How to Create a Web Analytics Report

    Step 1: Identify the top web analytics metrics and KPIs you need to monitor Step 2: Identify the sources you need to pull data from Step 3: Determine your preferred choice of presentation of your report Step 4: Determine and assess the reporting software vendor Step 5: Pull data from all your data sources into the report.

  6. Analytics for beginners and small businesses

    Step 2: Access your reports. Google Analytics collects data from your websites and apps to create reports that provide insights into your business. In this section, you will learn to see the data you've collected in the available reports and how to customize reports for your specific use cases. Part 1.

  7. Creating Awesome Web Analytics Reports and Presentations

    Presentation Slides: Above and Beyond Metrics: Tell a Story with Reports; View the Quarterly Analytics Report Template (Word document, 901 KB, 8 pages) View the Weekly Analytics Report Template (Word document, 43 KB, 2 pages) Transcript: Above and Beyond Metrics: Tell a Story with Reports (Word document, 40 KB, 11 pages, February 2013)

  8. Web Analysis Google Slides theme & PowerPoint template

    Premium Google Slides theme and PowerPoint template. If you were looking for a very colorful slide deck to talk about websites and present an analysis on them, try our new template! It's full of circular and rhomboid shapes on the backgrounds and layouts. Edit the timelines, bar charts, maps and mockups included so you provide all the info ...

  9. Web Analytics Report Presentation

    Create a business report and more by editing this Web Analytics Report Presentation Template! Breakdown web analytics and other reports with this Web Analytics Report Presentation Template. Customize it with background images, overlays, icons, and shapes for a professional look. Check out Venngage for more editable report templates.

  10. How to Integrate Google Analytics Into PowerPoint

    This includes organizing your slides, defining goals, and establishing a clear structure. Setting Up Google Analytics Tracking: To track user engagement and behavior within your PowerPoint slides, you need to set up tracking in your Google Analytics account. This involves obtaining a tracking code and inserting it into your presentation.

  11. Website analytics Presentation Templates And Themes

    Download website analytics templates and themes for your next presentation. Including Google Slides, PowerPoint and Keynote. ... Website analytics Presentation Templates And Themes. Here you can find 90 templates and themes. Take a look at the entire library. Make your presentations look the best!

  12. Top 10 Google Analytics Dashboard Templates for Easy Reporting

    Template 1: Google Analytics Dashboard for User Tracking. Use this PowerPoint dashboard template to measure user behavior on your website. It includes actual and target users, page views, bounce rate, audience metrics, average time on site, etc. These are crucial factors to consider for good customer insights. Download it now!

  13. How to Create Engaging Marketing Analytics Presentations

    Be the first to add your personal experience. 3. Simplify your data. 4. Add context and meaning. 5. Practice your delivery. 6. Here's what else to consider.

  14. How to make a Web Analytics presentation to the CEO

    Step 2 - Understand the Data behind the Executives' Concerns. Once you have some understanding of the executives' concerns, the next step is to get deep into the data behind those concerns. This part of the process is where you get to use all your web analytics skills. Once you deeply understand the data behind the concerns, you can then ...

  15. An Introduction To Web Analytics Tools For Conversion And Usability

    Web analytics help you in having a thorough analysis, of how your site is performing which helps you to optimize your site to suit your needs as well as your customer's and clients. Read more. Technology Business. 1 of 16. Download now. An Introduction To Web Analytics Tools For Conversion And Usability - Download as a PDF or view online for free.

  16. Web Analytics Essentials

    Web analytics involves collecting and analyzing digital data about user behavior on websites and mobile apps. It is important for measuring the effectiveness of marketing campaigns and ensuring websites meet their objectives, such as increasing sales for ecommerce sites.

  17. Free Web Analytics Templates PPTs

    To download Web Analytics presentation templates, you can follow these steps: Select the resolution (16*9 or 4*3). Select the format you want to download the Web Analytics template in (Google Slides or PowerPoint). Make the payment (SlideUpLift has a collection of paid as well as free Web Analytics PowerPoint templates).

  18. 19 Visual Web Analytics Report Templates for PowerPoint with Google

    Slides included in this PowerPoint Presentation: Web analytics template on a dark and light background Web analytics agenda template Statistical figures and charts Audience overview shown with colorful chart and values Bounce rate timeline chart with events and improvements User acquisition per traffic channel shown with bar and statistics ...

  19. Google Analytics 101 Presentation: Getting Started in Google Analytics

    Δ. Jeff Sauer. Jeff Sauer is an independent Digital Marketing Consultant, Speaker and Teacher based out of a suitcase somewhere in the world. Formerly of Minneapolis, MN and San Francisco, CA. This Google Analytics 101 Presentation features a visually stimulating look into why Google Analytics became popular, how to configure and more.

  20. Web Analytics PowerPoint Presentation and Slides

    This PPT presentation can be accessed with Google Slides and is available in both standard screen and widescreen aspect ratios. It is also a useful set to elucidate topics like Two Main Types Web Analytics. This well structured design can be downloaded in different formats like PDF, JPG, and PNG.

  21. 20 Free Data Presentation PPT and Google Slides Templates

    Presenting the results of your data analysis need not be a hair pulling experience. These 20 free PowerPoint and Google Slides templates for data presentations will help you cut down your preparation time significantly. You'll be able to focus on what matters most - ensuring the integrity of your data and its analysis.

  22. Analytics

    Free PowerPoint Template for Analytics Presentation Metric Description Slide Whether you're looking at sales, operation costs, project progress or other types of data, you need to inform your stakeholders about the points tackled in the presentation from the beginning in order to clarify any potential uncertainties.

  23. Dubai's Extraordinary Flooding: Here's What to Know

    April 18, 2024. Leer en español. Scenes of flood-ravaged neighborhoods in one of the planet's driest regions have stunned the world this week. Heavy rains in the United Arab Emirates and Oman ...

  24. Data Analytics PPT Presentation & Templates

    This is a overview of data management and analytics ppt diagram slides. This is a six stage process. The stages in this process are data retirement, data storage, data movement, data creation, data usage, data governance, data structure, data architecture, master data and metadata, data security, data quality.