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Blog Graphic Design
15+ Professional Case Study Examples [Design Tips + Templates]
By Alice Corner , Jan 12, 2023
Let me ask you a question: Have you ever bought something — within the last 10 years or so — without reading its reviews or without a recommendation or prior experience of using it?
If the answer is no — or at least, rarely — you get my point.
For businesses selling consumer goods, having raving reviews is a good way to get more customers. The same thing applies to B2B and/or SaaS businesses — but for this type of business, besides regular, short reviews, having a detailed case study can help tremendously.
Case studies are an incredibly effective form of marketing that you can use to help promote your product and plan your marketing strategy effectively. You can also use it as a form of customer analysis or as a sales tool to inspire potential customers.
So what does a case study look like and how can you create one? In this article, I’m going to list over 15 marketing case study examples, case study tips, and case study templates to help you create a case study that converts.
Click to jump ahead:
- What is a Case Study?
- Marketing Case Study Examples
Sales Case Study Examples
Simple case study examples, business case study examples.
- Case Study FAQs
What is a case study?
A case study is a research method to gain a better understanding of a subject or process. Case studies involve in-depth research into a given subject, in order to understand its functionality and successes.
In the context of a business, however, case studies take customer success stories and explore how they use your product to help them achieve their business goals.
As well as being valuable marketing tools, case studies are a good way to evaluate your product as it allows you to objectively examine how others are using it.
It’s also a good way to interview your customers about why they work with you.
Related: What is a Case Study? [+6 Types of Case Studies]
What is a marketing case study?
A marketing case study is a type of marketing where you use your existing customers as an example of what your product or services can achieve. You can also create case studies of internal, successful marketing projects.
Here’s an example of a marketing case study template:
Return to Table of Contents
Marketing case study examples
Marketing case studies are incredibly useful for showing your marketing successes. Every successful marketing campaign relies on influencing a consumer’s behavior, and a great case study can be a great way to spotlight your biggest wins.
In the marketing case study examples below, a variety of designs and techniques to create impactful and effective case studies.
Show off impressive results with a bold marketing case study
Case studies are meant to show off your successes, so make sure you feature your positive results prominently. Using bold and bright colors as well as contrasting shapes, large bold fonts, and simple icons is a great way to highlight your wins.
In well-written case study examples like the one below, the big wins are highlighted on the second page with a bright orange color and are highlighted in circles.
Making the important data stand out is especially important when attracting a prospective customer with marketing case studies.
Use a simple but clear layout in your case study
Using a simple layout in your case study can be incredibly effective, like in the example of a case study below.
Keeping a clean white background, and using slim lines to help separate the sections is an easy way to format your case study.
Making the information clear helps draw attention to the important results, and it helps improve the accessibility of the design .
Business case study examples like this would sit nicely within a larger report, with a consistent layout throughout.
Use visuals and icons to create an engaging and branded business case study
Nobody wants to read pages and pages of text — and that’s why Venngage wants to help you communicate your ideas visually.
Using icons, graphics, photos, or patterns helps create a much more engaging design.
With this Blue Cap case study icons, colors, and impactful pattern designs have been used to create an engaging design that catches your eye.
Use a monochromatic color palette to create a professional and clean case study
Let your research shine by using a monochromatic and minimalistic color palette.
By sticking to one color, and leaving lots of blank space you can ensure your design doesn’t distract a potential customer from your case study content.
In this case study on Polygon Media, the design is simple and professional, and the layout allows the prospective customer to follow the flow of information.
The gradient effect on the left-hand column helps break up the white background and adds an interesting visual effect.
Did you know you can generate an accessible color palette with Venngage? Try our free accessible color palette generator today and create a case study that delivers and looks pleasant to the eye:
Add long term goals in your case study
When creating a case study it’s a great idea to look at both the short term and the long term goals of the company to gain the best understanding possible of the insights they provide.
Short-term goals will be what the company or person hopes to achieve in the next few months, and long-term goals are what the company hopes to achieve in the next few years.
Check out this modern pattern design example of a case study below:
In this case study example, the short and long-term goals are clearly distinguished by light blue boxes and placed side by side so that they are easy to compare.
Use a strong introductory paragraph to outline the overall strategy and goals before outlining the specific short-term and long-term goals to help with clarity.
This strategy can also be handy when creating a consulting case study.
Use data to make concrete points about your sales and successes
When conducting any sort of research stats, facts, and figures are like gold dust (aka, really valuable).
Being able to quantify your findings is important to help understand the information fully. Saying sales increased 10% is much more effective than saying sales increased.
In sales case study examples, like this one, the key data and findings can be presented with icons. This contributes to the potential customer’s better understanding of the report.
They can clearly comprehend the information and it shows that the case study has been well researched.
Use emotive, persuasive, or action based language in your marketing case study
Create a compelling case study by using emotive, persuasive and action-based language when customizing your case study template.
In this well-written case study example, we can see that phrases such as “Results that Speak Volumes” and “Drive Sales” have been used.
Using persuasive language like you would in a blog post. It helps inspire potential customers to take action now.
Keep your potential customers in mind when creating a customer case study for marketing
82% of marketers use case studies in their marketing because it’s such an effective tool to help quickly gain customers’ trust and to showcase the potential of your product.
Why are case studies such an important tool in content marketing?
By writing a case study you’re telling potential customers that they can trust you because you’re showing them that other people do.
Not only that, but if you have a SaaS product, business case studies are a great way to show how other people are effectively using your product in their company.
In this case study, Network is demonstrating how their product has been used by Vortex Co. with great success; instantly showing other potential customers that their tool works and is worth using.
Related: 10+ Case Study Infographic Templates That Convert
Case studies are particularly effective as a sales technique.
A sales case study is like an extended customer testimonial, not only sharing opinions of your product – but showcasing the results you helped your customer achieve.
Make impactful statistics pop in your sales case study
Writing a case study doesn’t mean using text as the only medium for sharing results.
You should use icons to highlight areas of your research that are particularly interesting or relevant, like in this example of a case study:
Icons are a great way to help summarize information quickly and can act as visual cues to help draw the customer’s attention to certain areas of the page.
In some of the business case study examples above, icons are used to represent the impressive areas of growth and are presented in a way that grabs your attention.
Use high contrast shapes and colors to draw attention to key information in your sales case study
Help the key information stand out within your case study by using high contrast shapes and colors.
Use a complementary or contrasting color, or use a shape such as a rectangle or a circle for maximum impact.
This design has used dark blue rectangles to help separate the information and make it easier to read.
Coupled with icons and strong statistics, this information stands out on the page and is easily digestible and retainable for a potential customer.
Less is often more, and this is especially true when it comes to creating designs. Whilst you want to create a professional-looking, well-written and design case study – there’s no need to overcomplicate things.
These simple case study examples show that smart clean designs and informative content can be an effective way to showcase your successes.
Use colors and fonts to create a professional-looking case study
Business case studies shouldn’t be boring. In fact, they should be beautifully and professionally designed.
This means the normal rules of design apply. Use fonts, colors, and icons to create an interesting and visually appealing case study.
In this case study example, we can see how multiple fonts have been used to help differentiate between the headers and content, as well as complementary colors and eye-catching icons.
Whether you’re a B2B or B2C company, business case studies can be a powerful resource to help with your sales, marketing, and even internal departmental awareness.
Business and business management case studies should encompass strategic insights alongside anecdotal and qualitative findings, like in the business case study examples below.
Conduct a B2B case study by researching the company holistically
When it comes to writing a case study, make sure you approach the company holistically and analyze everything from their social media to their sales.
Think about every avenue your product or service has been of use to your case study company, and ask them about the impact this has had on their wider company goals.
In business case study examples like the one above, we can see that the company has been thought about holistically simply by the use of icons.
By combining social media icons with icons that show in-person communication we know that this is a well-researched and thorough case study.
This case study report example could also be used within an annual or end-of-year report.
Highlight the key takeaway from your marketing case study
To create a compelling case study, identify the key takeaways from your research. Use catchy language to sum up this information in a sentence, and present this sentence at the top of your page.
This is “at a glance” information and it allows people to gain a top-level understanding of the content immediately.
You can use a large, bold, contrasting font to help this information stand out from the page and provide interest.
Learn how to choose fonts effectively with our Venngage guide and once you’ve done that.
Upload your fonts and brand colors to Venngage using the My Brand Kit tool and see them automatically applied to your designs.
The heading is the ideal place to put the most impactful information, as this is the first thing that people will read.
In this example, the stat of “Increase[d] lead quality by 90%” is used as the header. It makes customers want to read more to find out how exactly lead quality was increased by such a massive amount.
If you’re conducting an in-person interview, you could highlight a direct quote or insight provided by your interview subject.
Pick out a catchy sentence or phrase, or the key piece of information your interview subject provided and use that as a way to draw a potential customer in.
Use charts to visualize data in your business case studies
Charts are an excellent way to visualize data and to bring statistics and information to life. Charts make information easier to understand and to illustrate trends or patterns.
Making charts is even easier with Venngage.
In this consulting case study example, we can see that a chart has been used to demonstrate the difference in lead value within the Lead Elves case study.
Adding a chart here helps break up the information and add visual value to the case study.
Using charts in your case study can also be useful if you’re creating a project management case study.
You could use a Gantt chart or a project timeline to show how you have managed the project successfully.
Use direct quotes to build trust in your marketing case study
To add an extra layer of authenticity you can include a direct quote from your customer within your case study.
According to research from Nielsen , 92% of people will trust a recommendation from a peer and 70% trust recommendations even if they’re from somebody they don’t know.
So if you have a customer or client who can’t stop singing your praises, make sure you get a direct quote from them and include it in your case study.
You can either lift part of the conversation or interview, or you can specifically request a quote. Make sure to ask for permission before using the quote.
This design uses a bright contrasting speech bubble to show that it includes a direct quote, and helps the quote stand out from the rest of the text.
This will help draw the customer’s attention directly to the quote, in turn influencing them to use your product or service.
Case Study Examples Summary
Once you have created your case study, it’s best practice to update your examples on a regular basis to include up-to-date statistics, data, and information.
You should update your business case study examples often if you are sharing them on your website.
It’s also important that your case study sits within your brand guidelines – find out how Venngage’s My Brand Kit tool can help you create consistently branded case study templates.
Case studies are important marketing tools – but they shouldn’t be the only tool in your toolbox. Content marketing is also a valuable way to earn consumer trust.
Case Study FAQ
Why should you write a case study.
Case studies are an effective marketing technique to engage potential customers and help build trust.
By producing case studies featuring your current clients or customers, you are showcasing how your tool or product can be used. You’re also showing that other people endorse your product.
In addition to being a good way to gather positive testimonials from existing customers, business case studies are good educational resources and can be shared amongst your company or team, and used as a reference for future projects.
How should you write a case study?
To create a great case study, you should think strategically. The first step, before starting your case study research, is to think about what you aim to learn or what you aim to prove.
You might be aiming to learn how a company makes sales or develops a new product. If this is the case, base your questions around this.
You can learn more about writing a case study from our extensive guide.
Some good questions you could ask would be:
- Why do you use our tool or service?
- How often do you use our tool or service?
- What does the process of using our product look like to you?
- If our product didn’t exist, what would you be doing instead?
- What is the number one benefit you’ve found from using our tool?
You might also enjoy:
12 Essential Consulting Templates For Marketing, Planning and Branding
Best Marketing Strategies for Consultants and Freelancers in 2019 [Study + Infographic]
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CLIENT IT SOLUTION CASE STUDIES
A look at what’s working.
We base our success on the success of our customers. Whether they’ve come to us for a software recommendation or a holistic shift in the way they handle their IT, we’re proud to say that for over 40 years we’ve helped organizations in many different industries build IT systems that propel their business forward.
Here are a few examples:
Healthcare Managed Services & Cloud IT
Healthcare organization | 80 employees.
With no technical staff in the business, this medical organization teamed up with DP Solutions to manage their technology in 2010. When the organization came on as a client, only a handful of employees had email, and those that did were using personal email accounts for the business. This caused a lot of security, efficiency, and compliance challenges for the organization.
View More >
Managed IT Services and Cloud Migration
Non-profit organization | 52 employees.
With offices throughout the U.S., remote access is essential for this large non-profit organization to maintain its operations. DPS took over the management of the organization’s technology and immediately helped develop a strategic plan to consolidate their system and migrate it to the “Cloud”.
Microsoft Azure Cloud Server Migration
Insurance company | 15 employees.
With only 15 employees, this long-standing Baltimore-based insurance company might have a small staff, but their technology footprint is significant. They needed to refresh their very large existing systems. DPS helped them consolidate their system and migrate to the Cloud.
Managed IT Services & Cloud Hosting
Association | 22 employees.
This Northern Virginia-based transportation association was looking to move their infrastructure to the cloud, and their existing IT provider was unable to support these needs. The organization needed a managed services provider (MSP) that was organized, stable, experienced, and could get them spun up in the cloud quickly.
Virtual Desktop Infrastructure
Non-profit organization | 100 employees.
This Baltimore-based non-profit organization was outgrowing their existing shared remote desktop environment, which was limiting user productivity and causing administrators to spend a lot of valuable time on support issues. The lack of suitable resources was leading to employee dissatisfaction, as technical difficulties kept the staff from performing their duties effectively. Essentially, the organization’s existing environment was no longer working for them. That's when DP Solutions brought the idea of Virtual Desktop Infrastructure (VDI) to the table.
WorkSpace Cloud Business Services
Accounting firm | 20 employees.
As a new company stemming from an established accounting firm, the client initially sought out DP Solutions for help implementing an IT infrastructure for the new business. The president and co-owner explained that he, “engaged a few firms to do this role, each with various levels of experience, but there was no one who even came close to DP Solutions.” As the firm grew, so did the amount of files and accounts. That’s when they engaged DP Solutions for a more manageable cloud IT solution.
Automobile Insurance | 100 Employees
After a negative experience with their prior disaster recovery provider, this Baltimore-based automobile insurance company sought a new disaster recovery provider who would give them the time and attention they needed. With a high-volume of sensitive data processed on their server, the security of their data was a focal concern. The company wanted to secure their in-house code so that it not only allowed for easy and consistent data transmission, but also managed their data through a protected outlet. The company also requested frequent tests of their disaster recovery plan.
Homeowner's Insurance Company | 15 Employees
DP Solutions has worked with this Baltimore-based insurance company for over a decade, with our staff and data center acting as their IT department. DP Solutions provides content filtering, hardware, servers and workstations for the company’s computer systems and our technicians visit the business on a weekly basis to make sure that their system is running smoothly. More recently, the company approached DP Solutions to create and implement a disaster recovery plan. As a home insurance provider, it is essential that saff be able to quickly access the most up-to-date data in case of an emergency.
Employment Services Industry | 25 Employees
When this employment services firm began its partnership with DP Solutions, they were looking to eliminate their dependence on in-house IT personnel. They also wanted a reliable infrastructure that would allow them to consolidate the time and resources spent on managing their data, as well as a scalable, cost-effective data protection plan.
Managed Backup Services
Non-profit organization | 100 employees.
When this Baltimore-based non-profit organization began its partnership with DP Solutions, significant troubleshooting was needed for an on-site server. Remote users were encountering connection issues and as a result, configuration support became a high priority. Additionally, the organization wanted to improve the reliability and security of their database while still maintaining primary control of its internal infrastructure. “Our selection of DP Solutions was in part a result of their approach to solutions having an appropriate return in investment,” said the organization’s CFO. “They approached the project like a business partner (rather than sales) and engaged us in conversation to get to the best solution.”
Non-Profit Organization | 45 Employees
With aging and worn out hardware, slow servers, and inconsistent IT support, this Baltimore-based non-profit organization was in need of DP Solutions’ assistance. They were concerned about the security of their data and wanted to incorporate reliable servers, network protection and disaster recovery into their IT infrastructure.
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The 20 Best Case Study Examples That Boost Sales (+ Templates and Tips)
Baylor Cherry | September 17, 2019 | Case Studies | 18 min read
- 1. What Is It?
- 2. Why They're Important
- 3. Case Study Length
- 4. Where Do I Put Them?
- 5. Case Study Format
- 6. How to Write One
- 7. Examples
- a. PDF
- b. Online
The Best Case Study Examples
- 1. Adobe: Royal Bank of Scotland
- 2. BrightEdge: Stanley
- 3. LeadGnome: Host Analytics
- 4. Bitly: Vissla
- 5. Taboola: The Line
- 6. OutBrain: Lane Bryant
- 7. Google Analytics: Optimizely
- 8. LinkedIn: HubSpot
- 9. LevelEleven: Staples
- 10. Life Size: Rackspace
- 11. Five9: Weed Man
- 12. LogMeIn: Extent Technologies
- 13. Red Hat: North Carolina State Websites
- 14. VMWare: CenturyLink
- 15. HPE: Mendix
- 16. Gravitate: Global Expeditions Group
- 17. IDEO: INFARM
- 18. Forge and Smith: Happy Planet
- 19. CoSchedule: English Heritage
- 20. Bluleadz: BandGrip
Building an effective content marketing strategy that can take your prospects through every stage of the buyer's journey means creating a variety of content.
From relevant, informative blog content to engaging webpages, landing pages, whitepapers, and emails, a comprehensive content marketing strategy should run deep.
One powerful, but often underused, piece of content is the case study .
What Is a Case Study?
A case study acts a narrative, featuring real-world situations where certain products or services are used in a way that demonstrates thier value. They are a special type of thought leadership content that brands can use in marketing and sales to guide their target audience to the decision stage of their buyer's journey . Engaging case studies walk prospects through how a real life customer identified a specific pain point , started using your product or service, and overcame that pain point while reaping additional benefits.
A case study is a special type of thought leadership content that tells a story.
Case studies are narratives that feature real world situations or uses of products or services to demonstrate their value. A well written case study will follow a customer as they define a problem, determine a solution, implement it, and reap the benefits.
Case studies offer readers the ability to see a situation from the customer's perspective from beginning to end.
Why Case Studies Are Important
A marketing case study is one of the most compelling content items in your sales funnel .
It’s the perfect way to guide people into and through the decision phase, when they have the best options laid out on the table and they’re ready to puzzle through that final selection.
Because of this, case studies are uniquely useful as bottom of the funnel content .
By the time prospects are ready to read case studies, they have a nuanced grasp of the problem in front of them. They also have a good selection of potential solutions and vendors to choose from.
There may be more than one option that’s suitable for a given situation. In fact, there usually is. But there’s just one option that fits the prospect best. The challenge is figuring out which one.
Since B2B decision makers aren’t mind readers, they need content to bridge the gap between “what they know about your solution” and “what they know about their own business.” The case study does that by showing how a similar customer succeeded.
The more similar the prospect is to the customer in the case study, the more striking it will be.
For that reason, you might want to have a case study for every buyer persona you serve. And naturally, case studies pertain to specific products or services, not your whole brand.
So, you could find yourself with multiple case studies for each buyer type.
However, the effort is worth it, since case studies have a direct impact on sales figures.
How Long Should a Case Study Be?
Honestly, the more to-the-point you can be in a case study, the better.
Great case studies should pack a lot of meaning into a small space. In the best examples, your reader can grasp the single main idea of each page in a short paragraph or two.
Each detail should build on the next, so they’ll keep moving forward until the end without getting distracted.
Sure, it’s no Dan Brown novel, but if you do it right, it’ll still be a real page-turner.
Note: Some businesses will have a brief case study in PDF form to use as sales collateral then a longer form, more in-depth version of the same case study on their website. In this case, it can be normal to write a lengthier case study.
Where Should I Put My Case Studies?
Anywhere you want, really!
Ideally, you should upload case studies somewhere on your website so new leads coming to your site have the opportunity to see just how kickass your business is at driving revenue and results for your current customers.
Whether it's an online case study or a PDF version, making your successes available to the public can prove just how valuable your efforts are.
Plus, make sure every member of your sales team has access to your case studies so they can use them as sales collateral to send to prospects and opportunities! A quick PDF attachment to a sales email can be very convincing.
The Best Case Study Format
- Introduction: Provide context for the story.
- Challenge: Describe the primary issue being faced.
- Solution: Identify the product or service being used.
- Benefit: Emphasize the most impactful advantages.
- Result: Detail the specific outcomes the customer earned.
Like press releases, case studies often fall into a certain specific format.
While it’s not required that you have all of the possible topics in a particular order, picking a consistent format will help you accelerate production down the road. It also makes your content easier to read.
Many B2B businesses use the following approach:
- Introduction: sets the stage by providing context for the situation.
- Challenge: discusses the key problem that the customer was facing.
- Solution: a basic overview of the product or service the customer used.
- Benefit: recaps the solution’s top advantages – why it was the right choice.
- Result: the positive business outcome arising from the solution and benefits.
This formula gives you enough flexibility to highlight what’s most important about your enterprise, solution, and the customer you’re showcasing.
At the same time, it ensures that your team will know exactly what information they need to compile to design case studies in the future.
It also serves as an intuitive trail of breadcrumbs for your intended reader.
How to Write a Case Study
1. Ask Your Client/Customer for Approval.
This first step is crucial because it sets the layout for your entire case study.
If your client or customer gives the ok to use their name and information, then you can add as much detail as you want to highlight who they are, what you helped them do, and the results it had.
But, if they would rather remain anonymous or want you to leave out any specific details, you’ll have to find a way to keep your information more generalized while still explaining the impact of your efforts.
2. Gather Your Information.
Like any good story, a marketing case study has a beginning, middle, and end. Or, you could think of it as “before, during, and after.”
Before: The Problem
Your case study will always open by presenting a problem suffered by one of your clients.
This part of the study establishes what’s at stake and introduces the characters – your company, the client company, and whichever individual decision makers speak for each side.
During: The Solution
Once you define the problem, the next step presents your offering, which serves as the answer to the dilemma.
Your product or service is, in a very real sense, the hero of the story. It catalyzes the change, which you describe in terms of your features, advantages, and other differentiators.
After: The Result
In the final step, you discuss the “happy ending” brought about by your solution.
Returning to the “stakes” you established at the very start, you expand on how much better things are thanks to your intervention. You want prospects to imagine themselves enjoying that level of success.
3. Get a Quote.
Of course, a study about two corporations isn’t very interesting on its own. The best case studies personify the protagonists, including the vendor and the client company, by having plenty of quotes peppered throughout the entire story.
Naturally, the business problem to be solved is the big, bad villain here, so you want the client (and preferably, your own team as well) to weigh in on that problem: How complex it is, what solving it would mean, and what not solving it would cost.
Then, as the situation turns around, testimonials become essential.
Naturally, the longest, most emphatic testimonial should come from the top decision maker. But you should aim to include a glowing quote from many different stakeholders – representing the full cast of “characters” who might be making consensus buying decisions around your solution.
Note: Don’t use a testimonial or quote if your case study is anonymous.
4. Find Some Compelling Graphics.
A case study isn’t a whitepaper: You shouldn’t be trudging through page after page of text.
In fact, some of the most powerful case studies establish their own vivid, graphics-heavy style – looking a lot more like an infographic, or even a magazine, than traditional B2B marketing collateral.
Color blocks , strong contrasts, skyscraper photography, and hero shots are all on the table when it comes to case studies. The more data you have to convey, the more creative you should be in presenting it so it can be understood at a glance.
15 Great Examples of Offline Case Studies
1. adobe: royal bank of scotland.
This study focuses on the solutions Adobe provided for the Royal Bank of Scotland. Their top challenges included fostering a culture of data driven decision making, eliminating disjointed systems, and delivering digital experiences that are relevant and easy to use.
Adobe's approach resulted in a 20 percent increase in conversion, as well as improved internal communications, faster optimization, and a reduction of their content management footprint.
2. BrightEdge: Stanley
In 2015, Stanley consolidated two separate brand web properties into one site. The process needed to mitigate traffic disruption, improve traffic, and increase organic search results.
The results? Almost 40 percent of keywords Stanley ranked for were on the first page of organic results, and the company generated a 100 percent lift in revenue, thanks to support from the BrightEdge platform.
3. LeadGnome: Host Analytics
Host Analytics moved to an account based marketing strategy in 2015. They noticed that the marketing efforts were limited by a large number of low quality needs.
Their problem was solved when they used an automated email marketing approach from LeadGnome to nurture and qualify leads via email marketing.
4. Bitly: Vissla
Vissla is an online ecommerce company with a need to understand big data across multiple marketing platforms.
Bitly provided a a way to consolidate data and literally link channels together to display all information on a single dashboard.
5. Taboola: The Line
The Line is an online boutique that offers shoppers a unique experience and showcases products that can be found at their brick and mortar store in NYC's Soho neighborhood. Their goal was to increase first time visitors to their site.
Taboola offers a product that drives first time users. The result? Over 72 million impressions within three months, and email subscriber growth of 12 percent.
6. OutBrain: Lane Bryant
Lane Bryant, the leading retailer for women sized 14 – 28, launched a campaign designed to celebrate all women and redefine the traditional notion of sexy with a simple message – ALL women are sexy.
The goal was to amplify the campaign and drive traffic and engagement.
The result? OutBrain used media amplification to take the campaign viral, resulting in over 48,500,000 impressions in just two weeks!
7. Google Analytics: Optimizely
Optimizely is a leading online A/B testing and user experience optimization platform that offers innovative data-driven marketing solutions to maximize user experience and keep them coming back for more.
The challenge they faced was better identifying page views to determine where customers are in the buying cycle.
The solution was provided by using data from Google Analytics Premium to successfully move leads through the sales funnel.
8. LinkedIn Marketing Solutions: HubSpot
HubSpot, in search of quality leads, turned to LinkedIn Marketing Solutions to engage with marketing professionals in small to medium sized businesses, targeting them with ebooks, webinars, and how-to guides. Sponsored organic content appeared in members' LinkedIn feeds.
The result: 400 percent more leads within their target audience than efforts on other platforms.
9. LevelEleven: Staples
LevelEleven helped Staples focus their teams on the critical sales activities that matter.
The end result? Their team developed a better understanding of the KPIs that matter and experienced a 182 percent increase in key selling activities.
10. Life Size: Rackspace
Rackspace is a world leader in hybrid cloud computing with offices throughout the world. The challenge was collaborating and communicating across offices.
The approach? LifeSize created a video solution to build stronger relationships across international offices.
11. Five9: Weed Man
Five years ago, the lawn care company Weed Man had an idea -- If their phone-based reps could connect with more prospects, more decisions would result, without adding sales reps.
The solution? Five9 assisted Weed Man with migrating their data to the cloud. This case study shows why SMBs like Weed Man should store business data on the cloud for CRM.
12. LogMeIn: Extent Technologies
One of the better, more concise case study examples, this one page synopsis clearly defines the challenges and goals of Extent.
It explores how LogMeIn provided effective solutions and produced stellar results, including a boost in staff productivity, an increase in first contact resolution rate, and an improvement in overall service.
13. Red Hat: North Carolina State Websites
Under mandate from the governor, the North Carolina Department of Information Technology needed to update state websites to overcome complex processes and limited technical resources.
The resulting solutions from Red Hat reduced maintenance times and lowered staffing costs.
14. VMWare: CenturyLink
This study addresses the complexities of cloud hosted infrastructure. One element of all case study examples is to educate perspective clients about the services and products offered.
This study takes a complex subject and makes it easy to understand, while clearly outlining the solutions VMWare can provide.
15. Hewlett Packard Enterprise: Mendix
This study breaks down another complex subject: rapid hosted cloud app development.
HPE links to additional content so readers can gain even more knowledge about the subject and the solutions HPE offers.
5 of the Best Online Case Studies
1. gravitate: global expeditions group.
This case study is a great example of how to break up a detailed case study for an easier read.
Gravitate starts off by introducing their client, Global Expeditions Group (GXG), to give visitors a little background into what they do. They then dive straight into what their role was in helping GXG with a robust content marketing strategy.
What catches your eye at the beginning of this case study is the results. Rather than forcing readers to find out the impact of their efforts at the very end, they call out some major statistics and improvements that they helped GXG achieve. It's a great way to entice readers to keep them wanting to learn just how they did it.
Gravitate did a great job breaking up their rather long case study. Since it focuses on an entire content marketing strategy, they put various parts of their case study into separate sections, from their rebranding efforts to their website design and copywriting.
2. IDEO: INFARM
What we like so much about IDEO's case study about INFARM is that it reads just like a simple blog post – there's no sections and no busy graphics. While this doesn't work for everyone, it really matches the vibe of IDEO's brand.
This case study is short, sweet, and to the point, with the largest elements on the page being the images and a quote. At the very top, they outline the entire case study in two small sections – the challenge and the outcome.
What we like about this particular case study is how IDEO talks about what's next for INFARM. Beyond the typical problem-solution-result structure, they took it one step further to talk about the future and what INFARM plans on doing next.
3. Forge and Smith: Happy Planet
Forge and Smith effectively uses real mockups and examples from the work they did for Happy Planet to showcase their work in action.
This case study is perfectly designed into multiple modules to break up chunks of text into three phases. They start off with the objectives they set in place for their website design and development work for Happy Planet, which is pretty unique for a case study.
What's great about this case study is the opportunity to view the finished website. A hyperlink isn't just hidden within the text forcing you to dig around looking for it; it's called out right then and there to let you view their finished work on the Happy Planet website.
Another great feature is the option to view a previous case study or all the case studies if you're interested. No need to locate the main page, you have direct access!
4. CoSchedule: English Heritage
CoSchedule treats their case studies as customer stories, highlighting who their customers are and how their platform was able to help them. Their case study on English Heritage is simple to view and comprehend.
On the left, there is a customer spotlight on English Heritage, complete with a company logo, brief description, industry, company size, size of the marketing team, and more. These little details help give you a better idea of who the company is.
Then, on the right side of the screen, is a blog-like case study.
Rather than breaking up their message into the standard format, CoSchedule calls out the results that English Heritage has seen since switching to CoSchedule. Within each result, they touch on the challenge they had before CoSchedule then the lasting impact it created.
Throughout the case study, CoSchedule includes relevant screenshots and impactful quotes from English Heritage employees. This helps readers visualize what they are talking about.
5. Bluleadz: BandGrip
We couldn't not pat our own backs for recently publishing a case studies page on our website.
Bluleadz often uses case study PDFs as sales collateral to send to qualified prospects. While we used these PDF designs internally, we wanted to make sure our client success stories were available to everyone coming to our site.
Thus, our case study page was born.
Our BandGrip case study really sticks out to us. We start off by introducing who BandGrip is, who they serve, and what they do.
Then, we highlight the struggles they were having with getting demo sign-ups on their page. We included relevant quotes from the CEO to show their need for a solution.
We then begin to outline all the pre-show and post-show tactics that we implemented to help them tackle their challenge and earn them more demo sign ups. Landing page screenshots and other various graphics help readers visualize what we were able to do.
Toward the end of the case study, we highlight the impact of our efforts, calling out some of the major statistics.
Highlight Your Past Successes to Attract Future Business
Each of these case study examples does an excellent job of outlining the challenges, solutions, and results provided. If you are building a portfolio of case studies, use these excellent examples for inspiration and format.
Once you master the art of the case study, you’ll find it’s packed with marketing power, giving you a huge ROI for the time you put into creating it.
If your leads have been falling off in the decision phase, a marketing case study may be just what you need.
Case studies are a powerful tool in your content marketing arsenal, so why not create one today? Click below to create your very own case study!
What is a case study.
Case studies are narratives that feature real-world situations or uses of products or services to demonstrate their value. A well-written case study will follow a customer as they define a problem, determine a solution, implement it, and reap the benefits.
The more to-the-point you can be in a case study, the better. Case Studies typically range from 500 words to 1,500 words depending on what's getting highlighted.
What Format Should My Case Study Be In?
Typically, a case study contains an introduction, a challenge, a solution, a benefit, and a result.
Why are Case Studies Important?
Case studies allow businesses to showcase how their product or service has been implemented successfully by their customers. It allows businesses to show how their product/service is actually used and the impact that it can have.
Baylor is an inbound specialist for Bluleadz. As a native Floridian, she enjoys soaking up the Florida sun, buying clothes she can’t afford, and dreaming about one day owning a dachshund.
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How to Write a Case Study (+10 Examples & Free Template!)
Ah, the case study: One of the most important pieces of marketing content for a business, and yet all too often, also the most boring. The problem with this is, lose a reader and you lose a customer. It doesn’t have to be this way!
In this guide, I’m going to show you how to write a case study that prospects will actually want to read. An attractive , inspiring , and convincing case study that turns readers into customers.
Table of contents
What is a case study.
- Why write a case study?
How long should a case study be?
- How to write a case study: Steps & format
- An example of a case study
- Tips to write a case study that gets read
- Real case study examples
- Free case study template doc
A case study is a self-contained story about how a real customer overcame their problems using your products or services. Notice how I used the word story. Marketers are obsessed with the notion of “storytelling” (usually without actually telling stories), but a good case study is a story with protagonist (your customer) who has a problem but who wins out in the end.
This case study example by Intercom puts faces to the name of their protagonist, Atlassian.
By the end of a case study, the reader should be able to visualize themselves as the hero of their own story. They should be able to relate to the problems of your featured customer, and see themselves achieving their own goals by using your product or service.
Why write a business case study?
Case studies may not be as sexy as a viral blog post, and as such they’re often overlooked in favor of other content formats. This begs the question – why create marketing case studies at all?
The answer is because they’re really effective.
- Build customer loyalty: Not only is this an opportunity to engage with your satisfied customer, but to reaffirm why they chose you and why they should continue to choose you.
- Assist sales: In addition to having case studies posted on your website, salespeople can share them with potential customers in conversations to help them build confidence in the prospect.
- Multi-purpose content: Quotes and data snippets from your case studies make great testimonial tidbits for your the homepage, products/services pages, landing pages, and more. You can also repurpose these into PDFs, videos, blog posts, and infographics.
- Earn trust: Case studies turn positive customer opinions into tangible data that actually proves your value. In fact, it’s among the most trusted content types according to 60% of marketers.
This varies by industry (a kitchen remodeling business could probably tell their whole story in pictures while a software invoicing solution, not so much), but here are some guidelines:
- Most resources tell you that a case study should be 500-1500 words.
- We also encourage you to have a prominent snapshot section of 100 words or less.
- The results and benefits section should take the bulk of the word count.
- Don’t use more words than you need. Let your data, images, and customers quotes do the talking.
What a marketing case study is NOT
A case study is an on-brand, data-driven, objective resource for potential customers to gain confidence in your business. Here is what they are not.
- Case studies are not press releases. Although case studies can be used to accompany new product launches, they are not merely vehicles to talk about new products. In fact, you should make your case studies as evergreen as possible so you can get the most mileage out of them.
- Case studies aren’t advertisements. Bits and pieces of cases studies can be used on landing pages or even in ad copy, but the case study itself should not be an ad. It’s not about roping in a customer or using exciting or embellishing words. It’s about sharing the facts.
- Good case studies are not about your company. They’re about the customer’s journey. Most case studies are bland, instantly forgettable crap because marketers ignore the fact that case studies are stories in the most literal sense. They get preoccupied with things like brand voice or messaging matrices and forget to leverage the narrative form that makes stories so compelling. Or, even worse, they simply can’t stop themselves from harping on about how great their company is, the gravest of sins when case studies are concerned.
How to write a case study: steps & format
Now that we’re clear on what a marketing case study is (and isn’t), as well as why you should be producing them, let’s talk about how to actually write a case study worth reading.
- Clear headline: Like a newspaper headline, it should give the most important information. A subtitle with supporting details or a customer quote is optional.
- Snapshot: Provide the TLDR prominently at the top, including the client’s name/industry, the product/service used, and quick result stats.
- Client introduction: One or two sentences describing the customer and a highlight about them.
- Problem: State the problem/goal, consequences, and any hesitations the customer had. Include quotes.
- Solution: Share how they found you, why they chose you, what solution they chose, and how it was implemented. Include quotes.
- Results: Describe the results and the benefits, as well as any bonus benefits that came of it. Include quotes.
- Conclusion: Share additional praise from the customer and words of advice they have for other people/businesses like them.
Click to view full-size.
A case study example
Let’s go into the details on each one of the steps above, using a fictional example. Our business is Kumbo Digital and our client is Currigate.
1. Start with a clear headline
This should be like a newspaper headline that gives the most important information. A subtitle with supporting details or a customer quote is optional.
Currigate Plugs $12k in Profit Leaks with Kumbo Digital
2. Provide a snapshot
There should be a section at the top with the important details. This includes
- Customer name/category/industry
- Product/service used
- Results (ideally three stats)
3. Introduce the client
Share one to two sentences with your customer’s name, industry, location, and a highlight.
Currigate is a software service that offers highly customizable subscription packages to banks, brokers, and investors in the mortgage lending market.
4. State the problem, consequences, & hesitations
Explain the issue the customer was facing or the goal they were having a hard time reaching—as well as the negative outcomes.
While this high level of customization is what sets Currigate apart from its competitors, it also requires multiple applications with disparate data and heavy manual work. Account owners were spending so much time manage invoicing, there was little left over to build relationships with clients, stay on top of overages, and upsell. This was leading to leaks in profitability and a weakening of customer service.
Include customer quotes as well as any hesitancies they had with using a product or service like yours.
“We were getting in our own way,” said Melanie Grigham, Currigate’s VP of Operations. “Our customer relationships were starting to falter, and we knew we had to do something. But the thought of manipulating just one of our data sources—let alone all seven—was scary. There were so many random connections in place and so much confidential information, we couldn’t risk it all breaking.”
5. Describe the solution
Share how the customer found your business and why they chose you.
Grigham learned about Kumbo Digital through none other than Google research and decided to get in touch. “The thought of explaining the whole thing felt daunting, but I was relieved to hear [the rep] finishing my sentences for me!”
Include which specific product or service they chose, how it was implemented, and how the customer used it. Stay brief!
After learning the details of the situation, the Kumbo team proposed a custom solution that would integrate all of the data sources into one dashboard. “I was hesitant at first, but they showed me a small scale example which helped me to understand a little more about how it would work. I appreciated their patience with me as I took some time to make a decision.” Grigham finally went with it. The dashboard took three weeks to implement and the data migration took just under a day.
6. Share the results & benefits
Share how the client used your product/service, what the results were, and the benefits. Include direct quotes and clear evidence (statistical data, before-and-after images, time-lapse videos, etc.)
With the new platform, Currigate’s account managers could access all seven data sources—as well as generate, track, send, and approve invoices—all in one place. Time spent invoicing went from days to hours, freeing up time for them to engage with customers and work toward strategic goals. “Our staff are less bogged down to the point where they’re asking to take on more clients—which is unheard of.” The redesigned and simplified product catalog (206 product codes instead of 1,024) has also made it easier for them to upsell as well as recommend combinations for specific needs. “Sometimes our new clients don’t know what they want, and this is perfect for giving them a starting point.” In addition, Currigate was able to identify $12,403 worth of overages they wouldn’t have caught otherwise. “Now, we can be sure that their customers are being billed appropriately (which is great for us) and receiving the services best fit for their dynamic needs (which is great for them). It’s a win-win.”
7. Conclude with words of advice and a CTA
Share where the client is headed, any additional quotes or praise, and/or their advice for similar potential clients.
Today, Currigate’s unique subscription model is as strong as ever. It’s even considering opening up to new markets. “We never thought we’d reach this point so soon—we thought new markets was years down the line,” said Melanie. When asked what advice she had for other businesses like hers, she talked about mixing faith and facts. “You’ve got to do your research to find a trusted provider, but at the end of the day, it all comes down to a leap of faith, and sometimes you just have to do it.”
Finish off with a CTA to contact your business and/or a link to view more case studies.
Tips on how to write a case study that prospects will want to read
Alright, so that was a basic example of a case study, but there’s more to it than just the words that comprise it. Here are eight tips to write a great case study that prospects will want to read and that will help close deals.
1. Make it as easy as possible for the client
Just like when asking for reviews , it’s important to make the process as clear and easy as possible for the client. When you reach out, ask if you can use their story of achievement as a case study for your business.
Make the details as clear as possible, including:
- The process (20 minute interview, follow up with a draft for their approval).
- Where the case study will live (on your website? in PDFs shared by sales reps? etc.)
- Their options for the interview (in person, phone/video call, via email).
- Any benefits (exposure on social, for example).
The clearer the picture you paint for them, the more receptive they’ll be to sharing their time with you.
2. Include a prominent snapshot with the results
While a good case study is like a story, you don’t want to hold out on your reader until the end. You want them to know the results right off the bat, then they can read further to find out how those results were achieved. In the example below, the overall picture is made clear with the title ( The Loot Box Uses Ad Factory and Content Marketing to Drive Sales ) and the three stats below it.
3. Choose an interesting angle
Apart from kitchen remodeling and website makeovers, it can be hard to make a case study compelling. But there is always room for creativity.
- Focus on particularly interesting customers who use your product in a unique way or who have a more extreme situation.
- Weave a theme into the story that connects your industry with theirs (this might mean puns).
- Hook the reader at the beginning with a teaser about the best result in the study.
- Incorporate the client’s unique personality into the story.
The more compelling your angle, the better the story. The better the story, the more engaging your case study will be. In Mailchimp’s case study example below, the customer name (Good Dye Young), compelling headline , and expressive image all work together to give this case study life.
4. But make it relatable to all prospects
Your angle is the “hook” that will catch your audience’s attention, but it’s essential that ALL prospects can relate to and identify with the problems encountered by your case study’s “protagonist.” This means catering to your core demographics and target markets , and solving the problems most commonly experienced by your customers.
The same Mailchimp case study example above finishes off with an “advice for other small businesses” section:
5. Make them visually appealing (and consistent)
We already know that case studies aren’t the most exciting reads, so don’t make it worse by throwing a bunch of text and numbers onto a page. A good case study is skimmable, visual, and organized.
6. Be the supporting character, not the hero
Your company should always be positioned as a helping hand that helped the real hero of the story—your client—overcome their obstacle. There are two reasons this approach is so effective. Firstly, you want your audience to visualize themselves as the protagonist of the case study. This is much more difficult if you won’t stop talking about how great your company or product is. Secondly, adopting a more humble tone can help increase your credibility in the mind of the reader.
- Allbird’s omnichannel conversions soared
- Gymshark scaled internationally
- Staples replatformed in half the time
- Bombas saved $108,000 a year
7. Let your clients tell their own story
As a storyteller, it’s your job to craft a compelling narrative about how your featured client triumphed over the forces of evil using your product or service, but that doesn’t mean your protagonist doesn’t have their own voice.
Let them tell the story in their own words and then incorporate direct quotes into your narrative. This will break up your text, increase credibility, and make your protagonist a tangible character that readers can relate to. Take an interview style format and use paraphrasing and annotations so the text isn’t repetitive. Set up the segue and create room for your client’s quote, and let them do the rest.
View the full case study example here.
8. Have realistic expectations
Yes, we want to create a useful, helpful resource for prospective customers, but let’s be real—nobody’s winning a Pulitzer for a case study, and it won’t be going viral on social media, no matter how well-written it is.
Case studies are little more than tools to be used by either self-motivated prospects researching your company, or by sales professionals as tools to help convince prospects to convert. Nothing more. They’re designed for audiences that are already strongly considering becoming your customers, which is a smaller but more qualified group of people than your general audience.
So don’t be disheartened if your case study content doesn’t attract as much traffic or engagement as your best or even average content. They’re not meant to. But that doesn’t mean you should stop creating them or start obsessing over how to improve them.
Business case study examples
Here are some business case study examples that put the tips in this guide into play.
Call us biased, but LOCALiQ’s case study format is pretty rad. What we like about it:
- High-quality visual at the top.
- Immediate snapshot of customer and results.
- Clear-cut sections with challenges, solutions, and results.
- Customer quotes layered in with paraphrasing and commentary.
Read this case study example.
You saw a sneak peek of this above! What we like about it:
- Special care given to give the client a face and a glowing description.
- Nice mix of real images with graphics ( one of our landing page design trends ).
- Newspaper headline approach (with a rhyme!): Atlassian powers sales with support at scale with Intercom
- Prominent data results
- Snapshot sidebar on the left with client information and features used.
After the “Good Dye Young” example earlier, how could we not include another Mailchimp case study? What we like about it:
- Compelling headline: How Stretch & Flex Started and Grew During a Pandemic
- How the subtitle aids in the TLDR: Surveys helped the virtual Pilates studio make quick adjustments and plan for long‑term success.
- Colorful, expressive images and clean snapshot.
- Alternating background colors to distinguish the quotes and stats—the best parts of the story, of course.
- Conclusion with advice to small businesses.
Wrike takes the case study snapshot to the next level in this example. What we like about it:
- Puts a face to the name of the client, just like Intercom does.
- Nice mix of photos and graphics together (like Intercom).
- Mega snapshot that basically gives you all of the information you need.
- Bright green result data.
Our final marketing case study example comes from Slintel, a go-to-market intelligence software. What we like about it:
- Attractive headline: Leoforce sees 2x increase in meetings booked with Slintel
- Coordination of image with branding colors.
- That it is written by their RevOps manager ( what is RevOps? ).
- Descriptive headings: The Challenge: Cleaning up bad data.
- Large results data and prominent quote callout boxes.
View full case study here
Marketing case study templates
To make things easy for you, I’ve compiled the tips and examples into a marketing case study template, in document form, that you can use to write your own.
- WordStream’s case study template doc: All the steps in this guide compiled into this case study Google Doc template to make your life much easier.
- Canva case study templates: Canva has a number of free case study templates (the one in tip #5 is one of them!) that look professional and polished.
- Visme’s case study templates: With a free login, you can access and customize some of Visme’s case study templates.
- Storydoc’s case study templates and design tips : Use Storydoc’s case study templates to create and customize a great story with a 14-day free trial.
Use these case study examples & tips to get started with your own
No two businesses are alike, and case studies vary widely in terms of style, tone, and format . One thing that all marketing case studies share, however, is their purpose – to convince prospects that doing business with you is a good idea. With these case study steps, tips, examples, and templates, you’ll be well on your way to producing stories your prospects will actually want to read.
Meet The Author
Kristen is the Senior Managing Editor at WordStream, where she helps businesses to make sense of their online marketing and advertising. She specializes in SEO and copywriting and finds life to be exponentially more delightful on a bicycle.
See other posts by Kristen McCormick
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The 4 Stages of a Supremely Successful Content Marketing Funnel
13 Brilliant Case Study Examples To Be Inspired By
Lead generation is complex, which means that your best bet is to have multiple touchpoints on different channels designed to capture as many leads as possible.
While you’re setting up your lead generation funnel , remember that you need to have different touchpoints on your site itself, too. It’s not enough, after all, that they’ve landed on your site on their own; you need to convince them to convert as a lead or even as a customer once they’re there.
Case studies can help with this, giving you a chance to prove what kind of results your brand, product, or service can offer to real clients. You can back up what you’re promising, and show the how, what, who, and why questions that customers may have. They can help generate more leads and accelerate revenue quickly.
We’ve got some great resources on how to get the information on how to conduct great case study interviews and what makes case studies valuable , but today we’re going to look at 13 individual and diverse case study examples. These examples all do something exceptional and approach their case studies a little differently, but they all have outstanding final results.
Ready to get inspired? Let’s get started.
1. Strands Retail
Strands Retail sells personalization and product recommendation software to eCommerce brands. Their case study below features the work they did for mega-brand Chewy.
Featuring this particular client was smart. Chewy is highly regarded for the exceptional customer service experiences they provide, so linking themselves to the brand is a good move. It’s also a massive company, and since the case study focuses on the fact that Chewy needed a solution that scaled with their brand, it gives them outstanding credibility in terms of the potential to serve enterprise-grade clients.
The case study is visually solid and well-designed, too. Since not all leads want to read the details and just want a few quick stats, featuring a few impressive key stats at the top in contrasting colors or with graphics (which they do here) can get the point across quickly and really exemplify how beneficial the product was.
Want to turn your case study into a lead magnet? This case study example from AdEspresso is an excellent demonstration of how to use case studies not only to pique users’ but to actually convert them to leads.
Here’s how it works:
- People go to the case study part of the site, find it through organic search, or are referred there by email, paid social ads, or blog posts
- They read the title and the description, which mentions the company name, what was accomplished, a brief explanation of how (here, it’s split testing, targeting new and existing audiences, and AdEspresso)
- The description gives a concrete result–“GlobeIn doubled its revenue”
- They encourage users to download the PDF
While most of the case studies that we’re looking at are published on their brands’ sites, this one works as a lead magnet. When users click the “Download PDF” CTA, they’re taken to a landing page with a lead form.
The landing page touches more on what results were achieved, but still requires users to download the PDF to find out exactly which strategies were used. This works because the case study isn’t just stating “our tool gets more results,” it also offers strategic insights similar to a blog post that readers can leverage to improve their own campaigns.
If you create case studies that get strategic and are heavily content-based instead of just sharing results, they can act as a different kind of touchpoint in the digital sales funnel.
Most businesses have multiple different buyer personas and audience segments that they’re targeting at any given point in time. When you want your case studies to really be effective, publishing diverse content that really speaks to each of those segments is crucial.
Freshbooks ’ case study examples really showcase how you can do that well. Their case studies feature brief customer stories from “relatable” small businesses (aka not mega CEOs of Fortune 500 companies, who are not Freshbook’s core Facebook target audience) talking about how their business used the tools to benefit.
You can see the different personas represented here. One is an agency that wanted to scale quickly; one case study example featured a growing franchise. Another was for a small business that needed help with tax prep, and the last pictured here is a freelancer who uses the invoicing software’s time tracking features to measure productivity and assess rates.
These are four very different types of businesses, and it shows potential leads in each audience segment that there’s a reason they should use this tool. By highlighting different use cases, it can increase lead generation for all high-value audiences by appealing to their specific needs instead of just highlighting general stories that would appeal to all.
4. Disruptive Digital
Disruptive Digital is a paid social agency while a high-level holistic approach to advertising. Instead of looking at “general best practices” that you could find on ten other blogs in five seconds or less, they offer strategic insights that showcases how they really get their customers result. They make case study examples a central part of a large number of their blog posts.
They’ll write a blog post about a high-level topic like “how to calculate your target ROAS,” and then show a case study with real client data to walk you through the process. This is more powerful than hypotheticals when you’re talking about data-driven PPC campaigns, and they always use it to back up their arguments as well as teach a strategy.
While these case study examples aren’t on a dedicated landing page, they work by appealing to users more towards the top of the funnel. It helps to build trust and establish credibility early while setting their blog posts apart. It’s good for their content marketing and lead generation efforts.
CoSchedule is a well-known SaaS content and social media planning and organization tool, and their case studies are phenomenal.
They do a few things well. The first is by featuring different types of clients in their case studies. In the case study example below, they’re showcasing not a brand, but a University alumni group.
Their formatting is also great. The first thing you see is “This 5-Person Marketing Team Managed 12x More Work While Working Remotely” in bright blue across the top of the page. They’ve also got a quick-reference, quick-facts bar on the side of the case study that lists the brand name, the brand’s site, the industry, company size, and marketing team size. Here, you can download a PDF of the case study, and immediately under there is a CTA to request a demo (also in blue, ideally to have the eye go from the headline to the CTA).
The case study itself is well written, and you can read the full study here . It breaks things down by sharing the challenge, the solution, and the results. As you can see below, they have a graph in bright colors to showcase exactly how impactful those results were, with the results in bolded text underneath it. They finish it off with a quote from a key team member to really drive it home.
As far as case study examples go, this one is pretty perfect. The design is excellent, with quick-reference data, important facts highlighted, great design elements to draw the users’ eye and attention where you want it, and a customer quote. They also have a strong CTA to get in touch, which can get the process moving quickly, or the option to download the case study (turning it into valuable content and a lead magnet) if the customer chooses.
ONESOURCE is a tax preparation product from Thomas Reuter’s, and the site features the below case study of The Cheesecake Factory—a major American brand—to help showcase value and generate sales.
As far as design goes, this case study is clean, organized, and condensed. It’s like a digital brochure, with all the information cleanly broken down into bullet points, key quotes and statements, and subheadings.
They share only the core information that’s needed (including what products were used, what was accomplished, and data about the Cheesecake factory’s tax department) and nothing that isn’t. It’s to the point and highly effective.
Slack is one of the most popular instant communication chat tools available right now, and especially after everyone had to work from home during the pandemic, we’re guessing a large number of readers are familiar with the platform.
Their case studies are, as you’d expect, strong and well-written. They’re longer and read almost more like a story-driven blog post than studies like CoSchedule’s fast-facts, brief-and-to-the-point content. But this works for this brand; storytelling is powerful, after all, and it’s memorable and relatable.
In this case study, they use storytelling to really highlight the company’s pain points, focusing on how shopping habits changed and impacted businesses during COVID-19. They focus on Shipt, a grocery-delivery company that was thrust into high demand quickly.
The case study talked about how Shipt had been using Slack for years, but how they really embraced advanced features and integrations during COVID to get the most out of the platform. They then share how the company uses it, and share data and statistics about usage.
There’s a quote from the director of IT in there, too, to stress the importance, and you’ll see they have a “quick facts” tab on the side with a powerful quote that highlights the value, key integrations that were featured, and a CTA to both contact the sales team and to try Slack for free.
They have a full page of case studies available, all of which state what Slack helped accomplish in a storytelling format as opposed to going hard with the data upfront. This feels more casual, but is just as powerful.
8. Culture Amp
We’re going meta. We just looked at case study examples from Slack, and now we’re going to look at a case study example about Slack.
Culture Amp helps brands maintain and facilitate their desired communication culture through feedback and communication response.
This case study features my favorite quick facts tab, sharing the brand name featured in the case study, a sentence each about the challenge, solution, and result. And there is, of course, that “request demo” CTA.
The case study does a few things that you don’t see a lot. They introduce two of the key figures in the Slack department who worked directly with Culture Amp, giving it a more personal touch and adding more credibility to the study.
It’s also well-written and engaging to read. Sentences like “Company culture is Slack’s North Star” aren’t your standard technical and almost clinical “just the facts, ma’am” approach to case studies. The case study is longer than some others, but the creative writing can keep you hooked, and it thoroughly explains how the single brand used the product and services to excel.
We’ve already looked at one case study from a marketing agency, but the way KlientBoost has their case studies set up, it’s well worth taking a look at another.
Their numerous case studies are found under the “Results” tab on their site, making them all readily visible and easy to locate. It also increases the odds that users will stumble across the case studies on their own, even if they weren’t intentionally looking for them.
And one thing worth noting: They’ve got a sorting feature to “show me clients who” meet certain qualities like “are worth billions, “got acquired,” “have small budgets,” and “have crazy complex offerings.”
This is an easy way to tell all of their potential clients that “yes, we take clients like you and get results!” while making it simple for them to find proof.
The case study itself is of course well-written and designed, too. You’ve got a bold, color-contrasting header at the top in large text that lays out core benefits (x results in just three months), with more detailed results visible on the side.
They also break down the different advanced advertising features they used, a customer quote, and an image of what the ads looked like to bring the whole thing together. This shows prospective clients exactly what they can expect when working with the agency, and it builds a massive amount of trust.
Omnivore.io is a menu management tool designed specifically for restaurants that integrate with other tools to streamline the guest experience.
The content we’re going to look at is a great example of case study creation for hyper-niche industries that have specific needs.
It’s presented as a standard blog post, but the H1 title says exactly what benefits the company achieved, and they still have a “more seating options, more problems” header to present the challenge in a creative way.
They then explain how the TableUp app works with Omnivore’s tech and other integrations to be able to offer additional services to customers like adding their party to a restaurant’s waitlist, joining email lists for points, making to-go orders, and more.
They also shared an example of how a real client (Budweiser) used the feature, and included a blurb about the integrating tool.
You’ll notice that this case study looks a little different from others that we’ve looked at. It doesn’t have a lot of hard numbers or super detailed examples, but it works because it showcases a specific integration and details specific uses.
This is, in many cases, going to be an audience focused on use case value more than just statistics; if the tool can do what’s needed, that’s what they’re going to care most about. So this formatting works.
We’re on a food-themed case study roll right now! Next, we’re going to look at a case study of how Chex Finer Foods worked with the Pepperi omnichannel B2B Commerce.
This case study is long . It’s much longer than the others that we’re looking at, with 6 total pages of content (though some are heavily dominated by images). See the entire case study by clicking above.
Here’s why it works though: They keep the “Challenges” brief and the client breakdown visible right upfront to show users why they should care.
The solutions section is also brief, explaining how Pepperi solved the company’s challenges. That all happens within the first page of the case study.
The rest of the study has five pages that look like this, showing visuals that highlight the exact product that users received when working with Pepperi. There’s no hypothetical mock-up; you get to see the mobile app, the site, the home page here. Other pages show how search results work for brands with extensive inventories, along with features like analytics, multi-product views, and more.
For customers who really want to understand what they’re getting and why they should choose this particular service, there’s no doubt. They can see what the interface looks like, and what real clients’ platforms offer.
DOTVOX sells hosted VoIP business lines to their clients.
There are a few reasons I really liked this particular case study.
First, they do a great job showcasing how their specific technology can benefit a specific type of client: a multi-site company that needs help with business communications. This is niche enough that some other tools may not be able to help (or that may be a concern that some customers have).
They also focused the case study on a business in the financial industry, letting other clients in that niche know that they offer secure communication options suited for banks, mortgage lenders, and more. These are high-value clients, so it’s a solid choice.
Later on in the case study, they break down the individual results, services, and solutions achieved. The “Feature-rich” part is my favorite; they detail unique features that other tools may not offer and explain briefly how they work.
Potential leads reading this can get a good idea of what’s possible.
Last but not least, we’ve got this case study from PortaFab .
The reason I really wanted to look at this particular case study is that it’s not selling a service or a SaaS tool; it’s a physical product being sold to businesses. That automatically changes things up a bit.
They, of course, have a brief overview of what the project entailed, but it’s organized a bit differently. They featured the challenge on the right side of the case study and the project overview and benefits provided on the left.
Underneath this, however, they’ve got their solution featured, along with an extensive photo gallery showing the finished project.
Allowing customers to easily visualize the end result is important for physical goods, so this was a smart call.
Case studies can be powerful tools used to generate and convert leads, boosting your overall revenue. And as you can see above, there’s no one-size-fits-all requirement for what an effective case study looks like, or even where it should appear on your website . Take some time to think about what information you want to present and how it would be most effectively portrayed to your leads. This is a good starting point, and make sure to remember to get your design team’s input, too, so it looks and reads well.
Ready to get more conversions from the case studies you’re creating? Make sure your sales team is ready to nurture incoming leads with lead scoring! Book your free demo of Breadcrumbs today.
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28 Case Study Examples Every Marketer Should See
Published: December 27, 2022
Putting together a compelling case study is one of the most powerful strategies for showcasing your product and attracting future customers. But it's not easy to create case studies that your audience can’t wait to read.
In this post, we’ll go over the definition of a case study and the best examples to inspire you.
What is a case study?
A case study is a detailed story of something your company did. It includes a beginning — often discussing a conflict, an explanation of what happened next, and a resolution that explains how the company solved or improved on something.
A case study proves how your product has helped other companies by demonstrating real-life results. Not only that, but marketing case studies with solutions typically contain quotes from the customer. This means that they’re not just ads where you praise your own product. Rather, other companies are praising your company — and there’s no stronger marketing material than a verbal recommendation or testimonial. A great case study is also filled with research and stats to back up points made about a project's results.
There are myriad ways to use case studies in your marketing strategy . From featuring them on your website to including them in a sales presentation, a case study is a strong, persuasive tool that shows customers why they should work with you — straight from another customer. Writing one from scratch is hard, though, which is why we’ve created a collection of case study templates for you to get started.
Fill out the form below to access the free case study templates.
Case Study Kit + Templates
Fill out this form to access free case study templates..
There’s no better way to generate more leads than by writing case studies . But without case study examples to draw inspiration from, it can be difficult to write impactful studies that convince visitors to submit a form.
Marketing Case Study Examples
To help you create an attractive and high-converting case study, we've put together a list of some of our favorites. This list includes famous case studies in marketing, technology, and business.
These studies can show you how to frame your company offers in a way that is both meaningful and useful to your audience. So, take a look, and let these examples inspire your next brilliant case study design.
These marketing case studies with solutions show the value proposition of each product. They also show how each company benefited in both the short and long term using quantitative data. In other words, you don’t get just nice statements, like "This company helped us a lot." You see actual change within the firm through numbers and figures.
You can put your learnings into action with HubSpot's Free Case Study Templates . Available as custom designs and text-based documents, you can upload these templates to your CMS or send them to prospects as you see fit.
1. " How Handled Scaled from Zero to 121 Locations with the Help of HubSpot ," by HubSpot
What's interesting about this case study is the way it leads with the customer. That reflects a major HubSpot cornerstone, which is to always solve for the customer first. The copy leads with a brief description of why the CEO of Handled founded the company and why he thought Handled could benefit from adopting a CRM. The case study also opens up with one key data point about Handled’s success using HubSpot, namely that it grew to 121 locations.
Notice that this case study uses mixed media. Yes, there is a short video, but it's elaborated upon in the other text on the page. So while your case studies can use one or the other, don't be afraid to combine written copy with visuals to emphasize the project's success.
Key Learnings from the HubSpot Case Study Example
- Give the case study a personal touch by focusing on the CEO rather than the company itself.
- Use multimedia to engage website visitors as they read the case study.
2. " The Whole Package ," by IDEO
Here's a design company that knows how to lead with simplicity in its case studies. As soon as the visitor arrives at the page, they’re greeted with a big, bold photo and the title of the case study — which just so happens to summarize how IDEO helped its client. It summarizes the case study in three snippets: The challenge, the impact, and the outcome.
Immediately, IDEO communicates its impact — the company partnered with H&M to remove plastic from its packaging — but it doesn't stop there. As the user scrolls down, the challenge, impact, and progress are elaborated upon with comprehensive (but not overwhelming) copy that outlines what that process looked like, replete with quotes and intriguing visuals.
Key Learnings from the IDEO Case Study Example
- Split up the takeaways of your case studies into bite-sized sections.
- Always use visuals and images to enrich the case study experience, especially if it’s a comprehensive case study.
3. " Rozum Robotics intensifies its PR game with Awario ," by Awario
In this case study, Awario greets the user with a summary straight away — so if you’re feeling up to reading the entire case study, you can scan the snapshot and understand how the company serves its customers. The case study then includes jump links to several sections, such as "Company Profile," "Rozum Robotics' Pains," "Challenge," "Solution," and "Results and Improvements."
The sparse copy and prominent headings show that you don’t need a lot of elaborate information to show the value of your products and services. Like the other case study examples on this list, it includes visuals and quotes to demonstrate the effectiveness of the company’s efforts. The case study ends with a bulleted list that shows the results.
Key Learnings from the Awario Robotics Case Study Example
- Create a table of contents to make your case study easier to navigate.
- Include a bulleted list of the results you achieved for your client.
4. " Chevrolet DTU ," by Carol H. Williams
If you’ve worked with a company that’s well-known, use only the name in the title — like Carol H. Williams, one of the nation’s top advertising agencies, does here. The "DTU," stands for "Discover the Unexpected." It generates interest because you want to find out what the initials mean.
They keep your interest in this case study by using a mixture of headings, images, and videos to describe the challenges, objectives, and solutions of the project. The case study closes with a summary of the key achievements that Chevrolet’s DTU Journalism Fellows reached during the project.
Key Learnings from the Carol H. Williams Case Study Example
- If you’ve worked with a big brand before, consider only using the name in the title — just enough to pique interest.
- Use a mixture of headings and subheadings to guide users through the case study.
5. " How Fractl Earned Links from 931 Unique Domains for Porch.com in a Single Year ," by Fractl
Fractl uses both text and graphic design in their Porch.com case study to immerse the viewer in a more interesting user experience. For instance, as you scroll, you'll see the results are illustrated in an infographic-design form as well as the text itself.
Further down the page, they use icons like a heart and a circle to illustrate their pitch angles, and graphs to showcase their results. Rather than writing which publications have mentioned Porch.com during Fractl’s campaign, they incorporated the media outlets’ icons for further visual diversity.
Key Learnings from the Fractl Case Study Example
- Let pictures speak for you by incorporating graphs, logos, and icons all throughout the case study.
- Start the case study by right away stating the key results, like Fractl does, instead of putting the results all the way at the bottom.
6. " The Met ," by Fantasy
What's the best way to showcase the responsiveness and user interface of a website? Probably by diving right into it with a series of simple showcases— which is exactly what Fantasy does on their case study page for the Metropolitan Museum of Art. They keep the page simple and clean, inviting you to review their redesign of the Met’s website feature-by-feature.
Each section is simple, showing a single piece of the new website's interface so that users aren’t overwhelmed with information and can focus on what matters most.
If you're more interested in text, you can read the objective for each feature. Fantasy understands that, as a potential customer, this is all you need to know. Scrolling further, you're greeted with a simple "Contact Us" CTA.
Key Learnings from the Fantasy Case Study Example
- You don’t have to write a ton of text to create a great case study. Focus on the solution you delivered itself.
- Include a CTA at the bottom inviting visitors to contact you.
7. " Rovio: How Rovio Grew Into a Gaming Superpower ," by App Annie
If your client had a lot of positive things to say about you, take a note from App Annie’s Rovio case study and open up with a quote from your client. The case study also closes with a quote, so that the case study doesn’t seem like a promotion written by your marketing team but a story that’s taken straight from your client’s mouth. It includes a photo of a Rovio employee, too.
Another thing this example does well? It immediately includes a link to the product that Rovio used (namely, App Annie Intelligence) at the top of the case study. The case study closes with a call-to-action button prompting users to book a demo.
Key Learnings from the App Annie Case Study Example
- Feature quotes from your client at the beginning and end of the case study.
- Include a mention of the product right at the beginning and prompt users to learn more about the product.
8. " Embracing first-party data: 3 success stories from HubSpot ," by Think with Google
Google takes a different approach to text-focused case studies by choosing three different companies to highlight.
The case study is clean and easily scannable. It has sections for each company, with quotes and headers that clarify the way these three distinct stories connect. The simple format also uses colors and text that align with the Google brand.
Another differentiator is the focus on data. This case study is less than a thousand words, but it's packed with useful data points. Data-driven insights quickly and clearly show how the value of leveraging first-party data while prioritizing consumer privacy.
Key Learnings from the Think with Google Case Study Example
- A case study doesn’t need to be long or complex to be powerful.
- Clear data points are a quick and effective way to prove value.
9. " In-Depth Performance Marketing Case Study ," by Switch
Switch is an international marketing agency based in Malta that knocks it out of the park with this case study. Its biggest challenge is effectively communicating what it did for its client without ever revealing the client’s name. It also effectively keeps non-marketers in the loop by including a glossary of terms on page 4.
The PDF case study reads like a compelling research article, including titles like "In-Depth Performance Marketing Case Study," "Scenario," and "Approach," so that readers get a high-level overview of what the client needed and why they approached Switch. It also includes a different page for each strategy. For instance, if you’d only be interested in hiring Switch for optimizing your Facebook ads, you can skip to page 10 to see how they did it.
The PDF is fourteen pages long but features big fonts and plenty of white space, so viewers can easily skim it in only a few minutes.
Key Learnings from the Switch Case Study Example
- If you want to go into specialized information, include a glossary of terms so that non-specialists can easily understand.
- Close with a CTA page in your case study PDF and include contact information for prospective clients.
10. " Gila River ," by OH Partners
Let pictures speak for you, like OH Partners did in this case study. While you’ll quickly come across a heading and some text when you land on this case study page, you’ll get the bulk of the case study through examples of actual work OH Partners did for its client. You will see OH Partners’ work in a billboard, magazine, and video. This communicates to website visitors that if they work with OH Partners, their business will be visible everywhere.
And like the other case studies here, it closes with a summary of what the firm achieved for its client in an eye-catching way.
Key Learnings from the OH Partners Case Study Example
- Let the visuals speak by including examples of the actual work you did for your client — which is especially useful for branding and marketing agencies.
- Always close out with your achievements and how they impacted your client.
11. " Facing a Hater ," by Digitas
Digitas' case study page for Sprite’s #ILOVEYOUHATER campaign keeps it brief while communicating the key facts of Digitas’ work for the popular soda brand. The page opens with an impactful image of a hundred people facing a single man. It turns out, that man is the biggest "bully" in Argentina, and the people facing him are those whom he’s bullied before.
Scrolling down, it's obvious that Digitas kept Sprite at the forefront of their strategy, but more than that, they used real people as their focal point. They leveraged the Twitter API to pull data from Tweets that people had actually tweeted to find the identity of the biggest "hater" in the country. That turned out to be @AguanteElCofler, a Twitter user who has since been suspended.
Key Learnings from the Digitas Case Study Example
- If a video was part of your work for your client, be sure to include the most impactful screenshot as the heading.
- Don’t be afraid to provide details on how you helped your client achieve their goals, including the tools you leveraged.
12. " Better Experiences for All ," by HermanMiller
HermanMiller sells sleek, utilitarian furniture with no frills and extreme functionality, and that ethos extends to its case study page for a hospital in Dubai.
What first attracted me to this case study was the beautiful video at the top and the clean user experience. User experience matters a lot in a case study. It determines whether users will keep reading or leave. Another notable aspect of this case study is that the video includes closed-captioning for greater accessibility, and users have the option of expanding the CC and searching through the text.
HermanMiller’s case study also offers an impressive amount of information packed in just a few short paragraphs for those wanting to understand the nuances of their strategy. It closes out with a quote from their client and, most importantly, the list of furniture products that the hospital purchased from the brand.
Key Learnings from the HermanMiller Case Study Example
- Close out with a list of products that users can buy after reading the case study.
- Include accessibility features such as closed captioning and night mode to make your case study more user-friendly.
13. " Capital One on AWS ," by Amazon
Do you work continuously with your clients? Consider structuring your case study page like Amazon did in this stellar case study example. Instead of just featuring one article about Capital One and how it benefited from using AWS, Amazon features a series of articles that you can then access if you’re interested in reading more. It goes all the way back to 2016, all with different stories that feature Capital One’s achievements using AWS.
This may look unattainable for a small firm, but you don’t have to go to extreme measures and do it for every single one of your clients. You could choose the one you most wish to focus on and establish a contact both on your side and your client’s for coming up with the content. Check in every year and write a new piece. These don’t have to be long, either — five hundred to eight hundred words will do.
Key Learnings from the Amazon AWS Case Study Example
- Write a new article each year featuring one of your clients, then include links to those articles in one big case study page.
- Consider including external articles as well that emphasize your client’s success in their industry.
14. " HackReactor teaches the world to code #withAsana ," by Asana
While Asana's case study design looks text-heavy, there's a good reason. It reads like a creative story, told entirely from the customer's perspective.
For instance, Asana knows you won't trust its word alone on why this product is useful. So, they let Tony Phillips, HackReactor CEO, tell you instead: "We take in a lot of information. Our brains are awful at storage but very good at thinking; you really start to want some third party to store your information so you can do something with it."
Asana features frequent quotes from Phillips to break up the wall of text and humanize the case study. It reads like an in-depth interview and captivates the reader through creative storytelling. Even more, Asana includes in-depth detail about how HackReactor uses Asana. This includes how they build templates and workflows:
"There's a huge differentiator between Asana and other tools, and that’s the very easy API access. Even if Asana isn’t the perfect fit for a workflow, someone like me— a relatively mediocre software engineer—can add functionality via the API to build a custom solution that helps a team get more done."
Key Learnings from the Asana Example
- Include quotes from your client throughout the case study.
- Provide extensive detail on how your client worked with you or used your product.
15. " Rips Sewed, Brand Love Reaped ," by Amp Agency
Amp Agency's Patagonia marketing strategy aimed to appeal to a new audience through guerrilla marketing efforts and a coast-to-coast road trip. Their case study page effectively conveys a voyager theme, complete with real photos of Patagonia customers from across the U.S., and a map of the expedition. I liked Amp Agency's storytelling approach best. It captures viewers' attention from start to finish simply because it's an intriguing and unique approach to marketing.
Key Learnings from the Amp Agency Example
- Open up with a summary that communicates who your client is and why they reached out to you.
- Like in the other case study examples, you’ll want to close out with a quantitative list of your achievements.
16. " NetApp ," by Evisort
Evisort opens up its NetApp case study with an at-a-glance overview of the client. It’s imperative to always focus on the client in your case study — not on your amazing product and equally amazing team. By opening up with a snapshot of the client’s company, Evisort places the focus on the client.
This case study example checks all the boxes for a great case study that’s informative, thorough, and compelling. It includes quotes from the client and details about the challenges NetApp faced during the COVID pandemic. It closes out with a quote from the client and with a link to download the case study in PDF format, which is incredibly important if you want your case study to be accessible in a wider variety of formats.
Key Learnings from the Evisort Example
- Place the focus immediately on your client by including a snapshot of their company.
- Mention challenging eras, such as a pandemic or recession, to show how your company can help your client succeed even during difficult times.
17. " Copernicus Land Monitoring – CLC+ Core ," by Cloudflight
Including highly specialized information in your case study is an effective way to show prospects that you’re not just trying to get their business. You’re deep within their industry, too, and willing to learn everything you need to learn to create a solution that works specifically for them.
Cloudflight does a splendid job at that in its Copernicus Land Monitoring case study. While the information may be difficult to read at first glance, it will capture the interest of prospects who are in the environmental industry. It thus shows Cloudflight’s value as a partner much more effectively than a general case study would.
The page is comprehensive and ends with a compelling call-to-action — "Looking for a solution that automates, and enhances your Big Data system? Are you struggling with large datasets and accessibility? We would be happy to advise and support you!" The clean, whitespace-heavy page is an effective example of using a case study to capture future leads.
Key Learnings from the Cloudflight Case Study Example
- Don’t be afraid to get technical in your explanation of what you did for your client.
- Include a snapshot of the sales representative prospects should contact, especially if you have different sales reps for different industries, like Cloudflight does.
18. " Valvoline Increases Coupon Send Rate by 76% with Textel’s MMS Picture Texting ," by Textel
If you’re targeting large enterprises with a long purchasing cycle, you’ll want to include a wealth of information in an easily transferable format. That’s what Textel does here in its PDF case study for Valvoline. It greets the user with an eye-catching headline that shows the value of using Textel. Valvoline saw a significant return on investment from using the platform.
Another smart decision in this case study is highlighting the client’s quote by putting it in green font and doing the same thing for the client’s results because it helps the reader quickly connect the two pieces of information. If you’re in a hurry, you can also take a look at the "At a Glance" column to get the key facts of the case study, starting with information about Valvoline.
Key Learnings from the Textel Case Study Example
- Include your client’s ROI right in the title of the case study.
- Add an "At a Glance" column to your case study PDF to make it easy to get insights without needing to read all the text.
19. " Hunt Club and Happeo — a tech-enabled love story ," by Happeo
In this blog-post-like case study, Happeo opens with a quote from the client, then dives into a compelling heading: "Technology at the forefront of Hunt Club's strategy." Say you’re investigating Happeo as a solution and consider your firm to be technology-driven. This approach would spark your curiosity about why the client chose to work with Happeo. It also effectively communicates the software’s value proposition without sounding like it’s coming from an in-house marketing team.
Every paragraph is a quote written from the customer’s perspective. Later down the page, the case study also dives into "the features that changed the game for Hunt Club," giving Happeo a chance to highlight some of the platform’s most salient features.
Key Learnings from the Happeo Case Study Example
- Consider writing the entirety of the case study from the perspective of the customer.
- Include a list of the features that convinced your client to go with you.
20. " Red Sox Season Campaign ," by CTP Boston
What's great about CTP's case study page for their Red Sox Season Campaign is their combination of video, images, and text. A video automatically begins playing when you visit the page, and as you scroll, you'll see more embedded videos of Red Sox players, a compilation of print ads, and social media images you can click to enlarge.
At the bottom, it says "Find out how we can do something similar for your brand." The page is clean, cohesive, and aesthetically pleasing. It invites viewers to appreciate the well-roundedness of CTP's campaign for Boston's beloved baseball team.
Key Learnings from the CTP Case Study Example
- Include a video in the heading of the case study.
- Close with a call-to-action that makes leads want to turn into prospects.
21. " Acoustic ," by Genuine
Sometimes, simple is key. Genuine's case study for Acoustic is straightforward and minimal, with just a few short paragraphs, including "Reimagining the B2B website experience," "Speaking to marketers 1:1," and "Inventing Together." After the core of the case study, we then see a quote from Acoustic’s CMO and the results Genuine achieved for the company.
The simplicity of the page allows the reader to focus on both the visual aspects and the copy. The page displays Genuine's brand personality while offering the viewer all the necessary information they need.
- You don’t need to write a lot to create a great case study. Keep it simple.
- Always include quantifiable data to illustrate the results you achieved for your client.
22. " Using Apptio Targetprocess Automated Rules in Wargaming ," by Apptio
Apptio’s case study for Wargaming summarizes three key pieces of information right at the beginning: The goals, the obstacles, and the results.
Readers then have the opportunity to continue reading — or they can walk away right then with the information they need. This case study also excels in keeping the human interest factor by formatting the information like an interview.
The piece is well-organized and uses compelling headers to keep the reader engaged. Despite its length, Apptio's case study is appealing enough to keep the viewer's attention. Every Apptio case study ends with a "recommendation for other companies" section, where the client can give advice for other companies that are looking for a similar solution but aren’t sure how to get started.
Key Learnings from the Apptio Case Study Example
- Put your client in an advisory role by giving them the opportunity to give recommendations to other companies that are reading the case study.
- Include the takeaways from the case study right at the beginning so prospects quickly get what they need.
23. " Airbnb + Zendesk: building a powerful solution together ," by Zendesk
Zendesk's Airbnb case study reads like a blog post, and focuses equally on Zendesk and Airbnb, highlighting a true partnership between the companies. To captivate readers, it begins like this: "Halfway around the globe is a place to stay with your name on it. At least for a weekend."
The piece focuses on telling a good story and provides photographs of beautiful Airbnb locations. In a case study meant to highlight Zendesk's helpfulness, nothing could be more authentic than their decision to focus on Airbnb's service in such great detail.
Key Learnings from the Zendesk Case Study Example
- Include images of your client’s offerings — not necessarily of the service or product you provided. Notice how Zendesk doesn’t include screenshots of its product.
- Include a call-to-action right at the beginning of the case study. Zendesk gives you two options: to find a solution or start a trial.
24. " Biobot Customer Success Story: Rollins College, Winter Park, Florida ," by Biobot
Like some of the other top examples in this list, Biobot opens its case study with a quote from its client, which captures the value proposition of working with Biobot. It mentions the COVID pandemic and goes into detail about the challenges the client faced during this time.
This case study is structured more like a news article than a traditional case study. This format can work in more formal industries where decision-makers need to see in-depth information about the case. Be sure to test different methods and measure engagement .
Key Learnings from the Biobot Case Study Example
- Mention environmental, public health, or economic emergencies and how you helped your client get past such difficult times.
- Feel free to write the case study like a normal blog post, but be sure to test different methods to find the one that best works for you.
25. " Discovering Cost Savings With Efficient Decision Making ," by Gartner
You don't always need a ton of text or a video to convey your message — sometimes, you just need a few paragraphs and bullet points. Gartner does a fantastic job of quickly providing the fundamental statistics a potential customer would need to know, without boggling down their readers with dense paragraphs. The case study closes with a shaded box that summarizes the impact that Gartner had on its client. It includes a quote and a call-to-action to "Learn More."
Key Learnings from the Gartner Case Study Example
- Feel free to keep the case study short.
- Include a call-to-action at the bottom that takes the reader to a page that most relates to them.
26. " Bringing an Operator to the Game ," by Redapt
This case study example by Redapt is another great demonstration of the power of summarizing your case study’s takeaways right at the start of the study. Redapt includes three easy-to-scan columns: "The problem," "the solution," and "the outcome." But its most notable feature is a section titled "Moment of clarity," which shows why this particular project was difficult or challenging.
The section is shaded in green, making it impossible to miss. Redapt does the same thing for each case study. In the same way, you should highlight the "turning point" for both you and your client when you were working toward a solution.
Key Learnings from the Redapt Case Study Example
- Highlight the turning point for both you and your client during the solution-seeking process.
- Use the same structure (including the same headings) for your case studies to make them easy to scan and read.
27. " Virtual Call Center Sees 300% Boost In Contact Rate ," by Convoso
Convoso’s PDF case study for Digital Market Media immediately mentions the results that the client achieved and takes advantage of white space. On the second page, the case study presents more influential results. It’s colorful and engaging and closes with a spread that prompts readers to request a demo.
Key Learnings from the Convoso Case Study Example
- List the results of your work right at the beginning of the case study.
- Use color to differentiate your case study from others. Convoso’s example is one of the most colorful ones on this list.
28. " Ensuring quality of service during a pandemic ," by Ericsson
Ericsson’s case study page for Orange Spain is an excellent example of using diverse written and visual media — such as videos, graphs, and quotes — to showcase the success a client experienced. Throughout the case study, Ericsson provides links to product and service pages users might find relevant as they’re reading the study.
For instance, under the heading "Preloaded with the power of automation," Ericsson mentions its Ericsson Operations Engine product, then links to that product page. It closes the case study with a link to another product page.
Key Learnings from the Ericsson Case Study Example
- Link to product pages throughout the case study so that readers can learn more about the solution you offer.
- Use multimedia to engage users as they read the case study.
Start creating your case study.
Now that you've got a great list of examples of case studies, think about a topic you'd like to write about that highlights your company or work you did with a customer.
A customer’s success story is the most persuasive marketing material you could ever create. With a strong portfolio of case studies, you can ensure prospects know why they should give you their business.
Editor's note: This post was originally published in August 2018 and has been updated for comprehensiveness.
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Showcase your company's success using these free case study templates.
Technical Case Studies
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마이크로소프트 Azure Web App과 Function App을 이용한 실시간 & 배치 예측 분석 솔루션 구축
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An IoT solution to improve and expand the SkyAlert seismic warning system
Una solución de IoT para mejorar y ampliar el sistema de alerta sísmico de SkyAlert
Building an innovative car-tracking system with Things Expert
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24COMS: Automating and optimizing multiplatform delivery through a DevOps hackfest
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A Microsoft hackfest helps a major ISV improve its DevOps practices
Using DevOps practices enables continuous delivery at Amadeus
DevOps practices help Foize manage the success of its 24Coms solution
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Explore OCI in-depth with Technical Case Studies
Oracle’s technical case studies dive deeper into real-world customer deployments. Discover how OCI is helping customers successfully deliver 24x7 operations using geographically distributed architectures, elastically scale, and optimally secure applications. OCI engineering works with customers to move from idea to execution rapidly, defining the implementation path, and introducing techniques and best practices to accelerate customer deployment.
Watch the latest Built & Deployed on OCI video featuring Alef (11:29)
Featured OCI technical case studies
PRIO Energy is an electric energy provider. Looking to modernize its ERP system, PRIO turned to Oracle for its cloud-based automation platform. PRIO leveraged OCI Application Integration to deliver a multicloud application network solution that connected fueling stations with its ERP system. As a result, PRIO provided visibility into all transactions and offered a secure way to manage its multicloud integrations.
3i-Infotech, a Mumbai-based IT company, needed a reliable cloud partner to help bring its virtual desktop platform to market. 3i-Infotech selected OCI for its ability to provide low latency, high availability, and robust security. With its platform on OCI, 3i-Infotech’s customers can share files safely, use any device on any network, and disseminate information using secure edge devices.
Star CRM is a Singapore-based provider of CRM software. The company previously hosted its CRM solutions on AWS, but faced challenges around database management, performance, and licensing complexity. After migrating its systems to OCI, Star CRM reports 40% productivity gains, 30% overall cost reductions, and 50% savings on licensing costs.
See OCI case studies
Technical case studies highlight the customer’s goals and the breadth and depth of their technical solution on OCI. Each technical case study features all applicable OCI products used, the customer’s cloud migration path, OCI solution architecture, and the results of their cloud transformation.
- Oracle Red Bull Racing
- The University of Melbourne
- Forth Smart
- Takamol Holding
- APL Logistics
- Integra LifeSciences
Oracle Red Bull Racing runs more than 1 billion race strategy simulations on OCI
The UK-based Formula One team needed a platform that could simulate billions of potential outcomes related to variables, such as weather conditions, pit stop times, and race crashes. During 2021, Oracle Red Bull Racing migrated their strategy systems from their preexisting infrastructure to OCI.
- Oracle Container Engine for Kubernetes
- High performance computing (HPC)
- Increased the number of simulations by 25%
- Improved the accuracy and speed of their predictions
- Accelerated simulation processing speeds by containerizing their simulation application
- Reduced overall infrastructure costs
The team’s 2022 season will further expand the use of OCI across its most significant area of operation including analytics-based race strategy and improving fan engagement.
IFFCO modernizes its IT estate with OCI, helping shape the future of agriculture in India
Indian Farmers Fertiliser Cooperative Ltd. (IFFCO) is the world’s largest manufacturer and marketer of fertilizers in the cooperative sector. IFFCO has worked with Oracle for more than two decades on their business-critical applications and databases. Most recently, IFFCO needed all of its systems, consisting of more than 100 applications, to be highly available. IFFCO partnered with Oracle to modernize their IT estate and provide maximized technological benefits to all stakeholders.
- OCI Compute
- Oracle Exadata Cloud service
- Oracle E-Business Suite (EBS)
- Custom applications on OCI
- Oracle Digital Assistant
- OCI Load Balancing
- OCI Web Application Firewall (WAF)
- OCI FastConnect
- A completed migration in 57 hours for Oracle E-Business Suite and 33 hours for custom applications
- Improved overall performance by 7X
- Better IT management
- Enhanced security
- Automated scaling for workloads during peak and off-peak seasons
As IFFCO aims to shape the future of the Indian agriculture industry, Oracle technology remains at the forefront of its roadmap.
University of Melbourne deploys Arm-based containers for fog computing
The University of Melbourne is a public research university located in Melbourne, Australia. Its researchers needed to build its open source framework on a platform that’s multicloud, widely available, and secure. After moving its FogBus2 platform onto OCI, the university’s computer science researchers throughout Australia are able to capture, analyze, and make predictions from Internet of Things (IoT) data.
- Identity and Access Management (IAM)
- Virtual cloud networks (VCNs) and subnets
- Security lists
- Virtual machines (VMs)
- OCI Bastion
- Autonomous Data Warehouse
- Oracle Machine Learning
- Increased performance and response times in applications by 20%
- Increased service startup time by 15% compared to other architectures
- Improved developer productivity due to data warehouse automation
- Improved scalability of CPU storage needed for IoT workloads
In the future, the university plans on leveraging OCI to improve the functionality of its FogBus2 platform by integrating container-orchestration techniques to automate management, along with other enhancements.
OCI and Maplesoft partnership creates digital twin virtual environment for modernized, real-time asset monitoring
Maplesoft is a leading provider of advanced modeling and calculation solutions for engineering, science, and mathematics. One of the company’s primary products is MapleSim, a flexible, multidomain platform that enables designers to create a virtual prototype. Looking to improve scalability and performance, Maplesoft saw an opportunity to work with OCI as a cloud partner to add capabilities to the simulations when applied to a fleet. By partnering with OCI, Maplesoft can extend the use of its MapleSim machine-level digital models to create digital twins that can scale up to represent a fleet of assets.
- OCI Object Storage
- OCI Streaming
- OCI Functions
- OCI Notifications
- OCI Anomaly Detection
- Ability to build a physics-based simulation of complex assets using MapleSim and to use that model during asset monitoring
- Ability to detect anomalies in real time (less than 0.2 seconds), allowing corrective action to be quickly determined with MapleSim
- Fast restoration of optimal business performance with OCI Anomaly Detection
- Improved scalability and latency for digital twin deployment
By partnering with OCI, Maplesoft is helping its customers better predict potential disruptions and optimize operational costs.
Thai conglomerate Forth Smart uses OCI, Autonomous Database, and Oracle Analytics to increase ad conversion rates by 3X
Forth Smart is a Thai service provider specializing in a wide range of financial payment services. Needing to automate manual processes, Forth Smart was looking for a cloud provider that offered IaaS, analytics, and machine learning. After evaluating other providers, the company chose Oracle Autonomous Data Warehouse, running on OCI without a database administrator. By partnering with OCI, Forth Smart was able to retrieve data in real time, reduce manual database administration, and easily create reports and data visualizations. Forth Smart leveraged the following services:
- Oracle Cloud Infrastructure
- Oracle Analytics
- Oracle GoldenGate
- Reduced the average query time from 3 hours to 2 minutes
- Improved its customer advertisement conversion rates by 3X
- Reduced its IT and database administration costs
- Gained access to real-time analytics for its more than 120,000 kiosk network
In the future, Forth Smart plans on leveraging Oracle’s more than 40 global cloud regions to move existing workloads from Ashburn to Singapore.
Takamol Holding adopts OCI and Oracle Kubernetes to boost innovation in Saudi Arabia, delivering high performance egovernment services with dynamic scalability
Takamol Holding is a Saudi Arabia-based government company that aims to serve various labor markets. Having previously used the cloud to manage and deliver workloads, the company needed to quickly find a managed provider that uses Kubernetes, while avoiding vendor lock-in. By leveraging OCI’s many managed services and features, Takamol Holding built out four core applications that streamlined the deployment of its egovernment services.
- Oracle Container Engine for Kubernetes (OKE)
- OCI Registry (OCIR)
- Network Load Balancer
- OCI Block Storage
- Oracle Database
- Oracle MySQL Database service
- Oracle Database Vault
- Improved the availability of services, reduced operations, and ensured fast disaster recovery
- Accelerated time to deploy IT infrastructure through the infrastructure-as-code (IaC) model
- Reduced the time it took to launch an egovernment service from a day to less than an hour
- Saved hours of maintenance work
In addition, Takamol has been able to meet the data residency and security requirements of the Saudi Arabian government.
APL Logistics modernizes with OCI, cutting costs and improving time to market
APL Logistics Ltd. (APLL) is a Japan-based freight forwarding and transportation company. To ensure business continuity in tandem with accelerating digitization, APLL turned to Oracle to help reinvent the user experience of a legacy online quotation application. The company was looking to automate processes, add self-service capabilities for customers and administrators, and improve overall cost effectiveness.
- Autonomous Transaction Processing (ATP)
- Oracle Cloud Infrastructure (OCI)
- Oracle Integration Cloud
- Significantly decreased time to market for its self-service quoting application
- Went from project to launch within three months
- Enabled the application team and engineers to focus more on business logic and innovation
- Secured proprietary information and boosted digital transformation efforts
In the future, APLL plans to migrate additional workloads, such as its chatbot service for shipments, payment enquiries, and incident reporting, to OCI.
Now Optics taps Oracle’s artificial intelligence services for insights that improve customer experience
Now Optics is a leading eyeglass retailer that markets in more than 20 states. With business growing, the company had accumulated a large volume of data, but had no tangible way to use that data to optimize the business and expand into new offerings. Now Optics turned to OCI to improve their customer engagement and experience. Now the company can identify the top issues that their customers feel strongly about and use that data for actionable insights.
- Oracle Artificial Intelligence (AI)
- OCI Language
- OCI Data Integration
- Automated the processing of customer feedback
- Improved business efficiency and reduced costs
- Increased customer satisfaction
- Converted unstructured textual context to structured context
Now Optics plans to further use OCI to flag various eye diseases such as glaucoma, diabetes, and cancer by only using pictures of the retina and eye.
SailGP processes 240K data points per second on OCI
SailGP is an international sailing league in which teams compete by sailing high-performance F50 catamarans around the world. With cloud technology in mind, SailGP wanted a provider that could help them better process data in real time to create better analytics and competitive advantages. SailGP’s main goal was to optimize both performance and fan experience. To achieve these goals, SailGP leveraged Oracle Cloud Infrastructure Streaming and Oracle Stream Analytics to process, analyze, and stream data during each race using sophisticated correlation patterns, data enrichment, and machine learning. SailGP enhanced their analytics with the following OCI services:
- Oracle Stream Analytics
- Oracle Autonomous Data Warehouse
- Oracle Cloud Infrastructure Object Storage
- Oracle Identity and Access Management
- Oracle Cloud Guard
- Oracle Cloud Infrastructure GoldenGate
- Analyze more than 240,000 data points collected from 800 sensors in seconds
- Transfer data from boats to Oracle Autonomous Data Warehouse at an average batch size of 20,000 messages, sent every 500 milliseconds
- Enhance the SailGP app by providing racing metrics in real time to crews and fans worldwide
- Detect anomalies and proactively manage the boat’s moving parts
In the future, SailGP plans to use OCI services such as AI and Oracle APEX to further enhance their customer experience and analytics capabilities.
CMRI uses Oracle AI to help cure children’s cancer, improves efficiency by 50%
Children’s Medical Research Institute (CMRI) is a premier Australian medical research institute and charity. With researchers collaborating across locations, CMRI knew it was time to change the way it historically managed data pipelines. The institute wanted to optimize its processes to improve performance, facilitate seamless collaboration, and get the most out of its data.
- OCI Data Science
- Reduce numerical simulation time from 30 days to 5 days
- Become 50% more efficient with resources
- Save approximately 30% in costs
- Encrypt all data and address key storage workload requirements
Due to its success with OCI, CRMI intends to use OCI Vision and OCI Data Labeling to automate workflows around bounding cells.
- Gadget Software
- Mutual Materials
Cloud native and DevSecOps at scale with Capgemini and Oracle Cloud
Capgemini has been an Oracle Platinum Partner for over two decades, helping customers with projects such as critical migrations and implementations. When a customer approached Capgemini with aging legacy systems, business change requirements, and strict deadlines enforced by a government directive (PSD2), Capgemini turned to Oracle Cloud. Capgemini delivered a rapidly developed, cloud native platform using these products:
- Oracle Identity
- Oracle API Manager
- Oracle Cloud Infrastructure Registry
- Achieved design to launch in 6 months
- Scaled its testing to 200% of expected maximum user concurrency
- Measured a response time averaging 77ms
- Delivered the PSD2 portal and PSD2 APIs on time and launched the debt register API a week ahead of schedule
The platform serves 300,000 API requests per day.
Gadget Software moves cloud native platform from AWS to OCI, increasing developer efficiency
Gadget Software offers a software-as-a-service (SaaS) platform for manufacturers to provide an optimized self-service support solution. The company's AI transforms instructions into intuitive, easy-to-follow information. With several gaps in their previous AWS environment, Gadget Software needed a cloud provider that offered speed, agility, high availability, and automation of manual processes. As a result, Gadget Software migrated their three core technologies to OCI to reduce costs, free up DevOps resources, and improve scalability.
- Oracle bare metal shapes
- OCI virtual cloud network
- Internet gateway
- NAT gateway
- OCI Logging
- OCI Auditing
- Enabled its development team to focus on high-value activities
- Automated management scripts for relational databases
- Reduced capital and operating costs
- Scaling on demand by expanding its compute as needed
With OCI’s capabilities and engineering guidance, Gadget Software is well-equipped to meet the needs of its customers.
HNI modernizes its technology stack with OCI and Flexagon
HNI is a leading manufacturer of workplace furnishings. Like other manufacturers, HNI has faced challenges such as increased demand volatility, rising supply chain costs, and customers that expect instant delivery. To better serve their customers and increase efficiency, HNI utilized an array of OCI services and FlexDeploy, a DevOps platform from Flexagon for end-to-end software development and delivery.
- Flexagon FlexDeploy
- Oracle E-Business Suite
- Oracle Integration Cloud (OIC)
- Oracle Identity and Access Management (IAM)
- Achieved a 50% reduction in development costs
- Improved project delivery time by 50%, improving its time to market
- Reduced deployment time by 60X
- Increased developer productivity by 90%
- Reduced deployment-related errors by 98% and decreased support by 2 hours a night
HNI improved agility and efficiency by using cloud technologies from Oracle and Flexagon.
kompany delivers regulatory solutions 3X faster with OCI’s modern lakehouse
kompany enables their clients to automate and transform anti–money laundering compliance into competitive advantages. Their IT team was looking for an easy-to-use, next-generation data lakehouse to automate process flows for data ingestion from a wide range of sources quickly and efficiently. To achieve their cloud migration goals, kompany implemented a cloud native solution on OCI. Their IT team can now load any type of data from a wide range of sources, store it in their data warehouse or data lake, and leverage easy-to-use automation to transform, visualize, and analyze it using a single source of truth.
- Oracle Cloud Infrastructure Data Integration
- Oracle Analytics Cloud
- Reduced costs by 70%
- Achieved a 2X return on investment in 12 months
- Delivered new analytics 3X faster
- Automated their data pipeline without coding
Based on their success running their platform on OCI, kompany plans to triple the number of users by the end of the year and expand usage to seven other departments.
MESTEC launches robust multicloud strategy with Oracle Cloud and Microsoft Azure Interconnect
MESTEC is the world's first cloud-based SaaS manufacturing solution provider. They offer manufacturing execution system and advanced planning and scheduling software to manufacturers looking to improve efficiencies in critical aspects of the manufacturing lifecycle. The company deployed a multicloud strategy, leveraging solutions from Oracle and Microsoft. They rely on Oracle Autonomous Transaction Processing database connected to an Azure front end through the Oracle Interconnect for Microsoft Azure to deliver solutions that boost overall manufacturing processes without customization and typical up-front costs.
- Oracle Autonomous Transaction Processing
- Oracle Data Guard
- Oracle Cloud and Microsoft Azure Interconnect
- Oracle Cloud Infrastructure FastConnect
- Site-to-Site VPN
- OCI Dynamic Routing Gateway (DRG)
- Reduced labor and infrastructure costs by half compared to its on-premises environment
- Ran manufacturing workloads up to 600% faster with half as many CPUs
- Achieved a more secure and 100% compliant environment
- Implemented a diverse set of manufacturing environments quickly and reliably
- Committed higher-availability SLAs to its customers
With OCI, MESTEC optimized their manufacturing lifecycle and scaled to new infrastructure resources rapidly.
Mutual Materials uses OCI to meet a 30% increase in demand
Mutual Materials is a manufacturer of building bricks, blocks, pavers, and stone slabs. Now the largest supplier of masonry and hardscape products in the Pacific Northwest, Mutual Materials has facilities in Oregon, Washington, and British Columbia. As the demand in hardscape sales skyrocketed, the company needed a faster and more reliable way to process orders, increase production, and ship their finished products to customers. To scale their infrastructure to meet increased demand, Mutual Materials partnered with Doyensys to migrate to OCI. This partnership enabled a rapid lift and shift of legacy systems to the cloud and the implementation of a scalable IT solution.
- OCI virtual machines
- Virtual cloud networks (VCNs)
- OCI Block Volumes
- Oracle Customer Experience (CX)
- Saw an immediate 15% to 20% boost in application speed
- Increased year-over-year sales by nearly 20%
- Experienced zero downtime despite a 30% jump in orders
- Improved operational efficiencies to help drive up average order sizes
Overall, Mutual Materials saw improved productivity, reduced costs, and unconstrained scalability.
Mynet delivers exceptional mobile gaming experience with OCI, cuts costs by 80%
Mynet offers mobile game services by acquiring an existing game title, then redesigning and repackaging it to reach a broader audience. This business model enhances Mynet’s overall profitability and revenue. The company migrated to OCI for superior performance at a lower price and reduced overall costs by about 80%. As part of their multicloud strategy, Mynet also uses services from other cloud providers depending on game characteristics.
- OCI File Storage
- OCI Flexible Load Balancer
- Outbound OCI Data Transfer
- Oracle Cloud Infrastructure Health Checks
- Oracle Cloud Infrastructure Email Delivery
- Oracle Cloud Functions
- OCI Internet Gateway
- About 80% reduced infrastructure cost
- Cost savings of over $1M in twelve months
- 6X improved processing time for a title—from about an hour to just 10 minutes
- Specific game titles running automatically and at scale without human intervention
- A unified view of cloud security posture across OCI tenancy
By deploying its mobile gaming experience on OCI, Mynet achieved notable improvements in overall game performance.
retraced deploys sustainability platform on OCI blockchain, improves sales by 400%
retraced is a leading sustainability management platform provider based out of Germany. The company enables their customers to ensure that they’re only using materials that have been manufactured using certifiably sustainable production methods. To build their cloud native platform, retraced wanted a technology environment that offered simplicity in operations, autonomous and managed services, and significant cost savings. After evaluating multiple cloud providers, retraced chose to run their platform on OCI.
- Oracle Blockchain Platform
- Oracle Autonomous JSON Database
- Autonomous Transaction Processing
- Oracle Cloud Infrastructure Compute
- OCI Storage
- Achieved 400% growth in sales
- Increased traffic by 750% in 2021
- Went from project start to launch in less than 12 months
With the use of blockchain on OCI, retraced has been able to track sustainability information more accurately, which in turn has helped the company build trust with current and future clients.
UniQreate scales intelligent data extraction product on OCI and saves 20% monthly
UniQreate is a leading data extraction automation company. UniQreate helps customers gain insights from their unstructured data by utilizing AI learning systems, intelligent workflows, and web-enabled interfaces. With their platform, UniQreate helps business users manage their data needs with the most-efficient workflows and the least-intrusive interactions. Needing stronger compute power and more block storage, UniQreate migrated to OCI for higher performance at a lower price, and reduced overall monthly costs by 20%.
- OCI Bare Metal Compute
- Oracle Virtual Cloud Network
- Oracle MySQL Database Service
- 20% monthly savings in infrastructure cost
- Easily scaled the volume and variety of different use cases with ease
- Migrated the entire setup to OCI in four days
- Provided maximum availability and uptime
- Efficiently maintained separate environments in the same region, helping maintain higher control
By migrating to OCI, UniQreate was able to achieve a cost-efficient, seamless, and robust infrastructure for its massive amounts of data extraction.
ETC achieves 300% performance improvement and increased efficiency after migrating to OCI
ETC is a leading intelligent transportation systems and smart mobility provider in the United States. ETC’s riteSuite provides a full range of tolling and mobility functions, from roadside data collection to back-end processing and payments. For their cloud migration project, the company wanted to reduce time to market, improve infrastructure provisioning, and reduce database maintenance by switching to a model that uses infrastructure as a service (IaaS).
- Exadata Cloud Service
- Block Storage
- Object Storage
- Data Transfer Appliance
- Dynamic Routing Gateway (DRG)
- Network Visualizer
- Replaced 90% of legacy infrastructure for ETC’s back-office clients
- Doubled performance by moving to OCI
- Reduced the time spent managing infrastructure to next to zero hours
- Achieved a 300% performance improvement
By moving to OCI, ETC has built a more cost-effective and efficient infrastructure. In the future, the company plans to use OCI’s cloud native technologies to further build out its infrastructure capabilities.
Archaeological Park of Pompeii taps OCI to reopen after COVID-19 lockdown
Following the pandemic, historical site Pompeii reopened using the MyPompeii mobile app, a solution built entirely on OCI with cloud native and API-first principles in mind. Pompeii used these OCI services, SDKs, and frameworks:
- Oracle Blockchain
- Oracle Autonomous Database
- Oracle Functions
- Container Registry (OCIR)
- Oracle Spatial Analytics
- A real-time heat map that enables information for points of interest, facilities, and social distancing
- Complete integration with online ticket sales application TicketOne, so visitors can scan a QR code on their tickets and access all the application’s content
- Visitor feedback through the application, certified through blockchain
The application has been downloaded by 20,000+ visitors in 2021.
Oracle Cloud helps accelerate COVID-19 testing in the US
In the early days of the pandemic, Oracle Consulting built a suite of public health management applications to help collect and analyze the data necessary for government health organizations and the medical community to understand the virus and its spread. Counties using the platform include Tarrant County, the third most populous county in the state of Texas. The platform not only helps Tarrant County’s testing facilities operate more effectively, but also provides valuable information to keep communities safe. These are the services used:
- Oracle APEX
- Oracle API Gateway
- Provide an online form and categorize each respondent’s risk as high, medium, or low
- Schedule appointments for people most likely to contract the coronavirus
- Allow patients to check in using a mobile app and QR code
- Allow patients to check out and provide the necessary data to testing partners
- Make the results from the testing partners available to patients
- Build customized dashboards with augmented and predictive analytics, data visualization, and intelligent insights
The platform provides Tarrant County with valuable information to keep its communities safe and COVID-19 cases down.
AgroScout improves development and DevOps with Oracle Cloud Native Services
AgroScout, a startup in the agritech sector, leveraged Oracle Cloud Native Services to migrate its application to Kubernetes and deliver an automated deployment pipeline. The AgroScout development team can easily manage its application, streamline its CI/CD platform, and achieve better performance on OCI. Facilities operate more effectively, but also provide valuable information to keep communities safe. These are the services used:
- Oracle Cloud Native Services
- Transition from a static application to a dynamic microservice-based app
- Cluster deployment time decreased from 23 hours to 2 minutes
- New version deployment reduced from 24 hours to minutes
- Enhanced ability to query thousands of images in seconds
AgroScout’s machine learning technology relies on OCI’s GPU instances proving the speed & performance that machine-learning workloads demand.
Integra LifeSciences enhances multicloud capabilities with OCI and achieves 90% time savings
Integra LifeSciences is a leading global provider of regenerative and neurosurgical devices and technologies, serving surgeons and hospitals worldwide. Between their outdated on-premises infrastructure and multiple failed migration attempts that disrupted business operations, Integra LifeSciences needed a more performant cloud provider to host their workloads, so they turned to OCI.
- Oracle Interconnect for Microsoft Azure
- Oracle Fusion Cloud Product Lifecycle Management
- Oracle Advanced Supply Chain Planning
- Oracle Cloud Observability and Management Platform
- Migrated Oracle E-Business Suite, Oracle Agile Product Lifecycle Management, and supply chain analytics and complete systems to OCI
- Improved report runtime by 87%, reducing it from an hour and 45 minutes to 13 minutes
- Reduced their general processing window from 8.5 hours to 3.5 hours
- Can now provision an environment in minutes compared to 10 to 14 days
- 90% time savings with in-memory database options
With the help of a proof-to-pilot deployment, Integra LifeSciences migrated more than 140 systems to OCI across environments for development, quality assurance, production, disaster recovery, and special projects.
- Stellar Cyber
- CWT Globelink
Albertsons produces payroll for 265,000 employees 50% faster on OCI
Founded in 1939, Albertsons is the second-largest grocery chain in North America, with more than 2,250 stores. After going public in 2020 and seeing a huge burst in sales during the coronavirus pandemic, Albertsons needed a fast and cost-effective way to scale their human resource operations. With their on-premises human resource applications nearing end of life, after evaluating several options, the $70 billion grocery giant decided to migrate those applications to OCI.
- Oracle Exadata Database Service
- Oracle Real Application Clusters
- Oracle Enterprise Database Service
- OCI Web Application Firewall
- Process weekly payroll 50% faster than when they ran those jobs on-premises
- Scale OCI at predetermined times
- Focus on their longer-term migrations to Oracle Fusion Cloud HCM and ERP
- Optimize OCI consumption and control costs
- Adapt quickly to sudden growth or other changes in the future
- Modernize their entire IT infrastructure without disrupting their payroll operations
Albertsons’ PeopleSoft Payroll application was moved to a unique multiple virtual cloud network topology on OCI, managed by the Oracle Advanced Customer Services team.
Waafi Bank launches their digital-only operations on OCI
Waafi Bank is a value-based bank, living up to the spirit of Waafi, which means faithful, trustworthy, and loyal. They were looking for a secure and robust infrastructure to implement their Core Banking System that would give them the flexibility to match resources to unpredictable demands without a huge capital expenditure investment. The infrastructure also had to be secure and compliant with various standards and regulatory requirements. Waafi Bank turned to OCI for the performance and operational efficiencies that they couldn’t achieve with another cloud provider.
- Oracle Data Safe
- OCI Flexible Network Load Balancer
- Oracle WebLogic Server for OCI
- Oracle Database service
- Oracle Identity Cloud Service
- Rapidly deploy resources to meet demands
- Only pay for what they consume
- Implement deliverables faster and serve customers better
- Optimize costs and boost performance
- Manage day-to-day security and compliance requirements more effectively and efficiently
As an easy-to-operate platform that minimizes downtime, OCI delivered unmatched performance for Oracle workloads with seamless integration across Waafi Bank’s stack.
Stellar Cyber’s SaaS offering delivers a leading SecOps platform powered by OCI
Stellar Cyber provides a security operations software platform to help security teams automatically detect, investigate, and respond to cyberattacks. With Stellar Cyber, organizations quickly respond to attacks to help reduce the impact and risk to the business. To provide these services to their customers, Stellar Cyber knew they needed a trusted cloud partner to run their security platform, and their goal for migrating to OCI was to launch a high-performance, low-latency, and cost-effective SaaS offering of their Open XDR security operations platform.
- OCI Identity and Access Management
- Scale up the cluster size without worrying about resource availability and network connectivity
- Roll out deployments in multiple regions with a uniform management experience
- Eliminate IT staff, saving them time, money, and resources
- Reduce their overall total cost of ownership and their customers’ costs
- Focus more on application logic
The Stellar Cyber platform running on OCI is a big data application using AI and ML to help identify attacks in real time.
CWT Globelink transforms and delivers critical applications with OCI, APEX, and Autonomous Database
Formed in 1988, CWT Globelink is a global freight forwarder with a network of more than 100 offices in 32 countries. To keep up with their evolving products, CWT Globelink adopted a data-driven strategy with cloud technology at the forefront. Part of this strategy meant that CWT Globelink needed to build an effective, streamlined, and automated CRM application. To do so, the company needed a reliable cloud partner that could offer the technology required to build a modernized and customized client relationship management application, so they turned to OCI.
- OCI Certificates
- Improve price-performance, analytics capabilities, security, and operational efficiencies
- Cut development costs by 14%
- Reduce the cost of system updates and maintenance without any constraints on memory
- Automate previously manual processes
CWT Globelink was able to go live in only three months, and their IT team attributes the quick migration and technical implementation to Oracle’s customer service and engineering team.
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The high-tolling solution on OCI for ETC
Get more details how ETC built a solution on OCI that executes, manages, and stores billions of electronic tolling transactions every year across millions of accounts.
The ADX platform on OCI for Gadget Software
Watch how Gadget software uses OCI to deploy their software-as-a-service (SaaS) platform, freeing their development team to focus on their core business.
The PeopleSoft solution for Alliance Data Systems
Explore how the leading global provider of loyalty and marketing services migrated PeopleSoft to OCI.
The Hyperion solution for Alliance Data Systems
Explore how Alliance Data Systems increased efficiency and reduced costs by moving its on-premises financial applications to the cloud.
The E-Business Suite solution for Specialized Bicycle
Explore how Specialized Bicycle Components, founded on the principle of performance and fueled by innovation, moved E-Business Suite to OCI.
The Data Science solution for Prosperdtx
Learn how Prosperdtx CTO and his IT team use OCI to collect, curate, and analyze health care data of many different types by using Oracle Autonomous Data Warehouse (ADW).
The multi-app deployment for BIAS
Explore how BIAS Corporation reached out to Oracle to help guide them on a multi-region, ultra-secure, and highly available deployment to support a customer’s portfolio of mission-critical apps.
The integrated identity and security solution for BIAS
Read how BIAS used Oracle Identity cloud service with Microsoft Azure Active Directory to enable an end-to-end high-availability architecture for their authentication components.
The Blockchain-based cybersecurity solution for Vistory
Watch how Vistory uses OCI to run its ultra-high security, blockchain-based cybersecurity service to protect against high-threat cyber-attacks.
The supply-chain solution for Sonoco
Get more details on how Sonoco uses OCI to run its global consumer packaging and industrial products business. They chose OCI to deploy the network, its mission-critical apps, and the latest Exadata Cloud Service to help connect them to suppliers, customers, and distributors.
The custom app solution for UniQreate
Explore how UniQreate uses OCI to run their “Document in, Data out” service, applying AI and machine learning (ML) to create order from unstructured data. They chose OCI to deploy their network and service behind a rapidly growing business.
The integrated IaaS, PaaS, and SaaS solution for Mars Veterinary Health
Read how the IT team at Mars Veterinary Health uses Oracle Cloud Infrastructure to run their global pet healthcare business by integrating disparate systems.
The custom HR platform and recruiting solution for Hyreo
Watch how Hyreo use the Oracle Cloud Infrastructure to run its innovative candidate-centric HR platform & recruiting service while improving its economics compared to its previous on-prem & AWS deployment.
The zero trust networking platform for NetFoundry
Explore how NetFoundry uses OCI to power their service, allowing their SaaS, ISV, and other clients’ customers to deploy and scale without networking or security restraints.
The Kubernetes integration on OCI for NetFoundry
Read more about how NetFoundry leverages their Kubernetes integration on OCI—hosting any cluster services reachable inside a customer’s Kubernetes cluster, such as Kubernetes API or any pod service.
The disaster recovery (DR) architecture for Specialized Bicycle Components
Learn how Specialized Bicycle Components leveraged OCI to deploy a multi-region DR and reporting system for its global operations.
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