marketing management research proposal

Market Research Proposal

Setting the direction for any market research effort is an essential and critical step that you have to consider whenever you would like to look into the trends in the marketplace or assess the key factors that affect the purchasing decisions of your target audience. Before doing any program or activity related to the specified matter, you first have to know how to execute an effective proposal writing procedure.

Developing a comprehensive and detailed market research proposal can help you a lot in terms of organizing the market research processes that you would like to conduct as well as the resources that you will be needing.

• Google Docs

Size: A4, US

State the objectives, scope of work, research methodology, target market, and other such important information of your market research by downloading and using this above-shown research  proposal example  template. This ready-made template’s content can be edited and customized in various file formats such as MS Word, Pages, Gooogle Docs, and editable PDF. Hurry up and try it out now!

Market Research Proposal Example

Download and make use of this market research template so that you can conduct your market research effectively. Using this, you can conveniently outline the objectives and goals for your market research, thereby, saving you enough time to do other tasks related to the research. Edit and customize using  MS Word and Pages. You can also click on  multimedia project proposal examples .

Marketing Research Proposal Example

It is important to not let yourself get confused between a market research proposal and a marketing research proposal. The marketing research proposal deals with the presentation of potential promotional and advertising activities that can be implemented by a company to present and market its products, services, deals, and other offers while the marketing research proposal is focused on learning the market movement based on the market’s trends, activities, and size.

Proposal for Market Research Example

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If you want to create your market research proposal, one of the things that you can do to help you have an easier time when developing the document is to look into references like downloadable examples. Simply browse through the market research proposal examples in PDF that are available in this post so you can have an idea of how to properly create the best market research proposal for your business.

Free Market Research Proposal Example

Size: 340 KB

Importance of a Market Research Proposal

A market research proposal helps you properly think of the things that truly matter when it comes to the market research. With the help of this document, you can give priority to the factors and elements that can contribute to the advancement and growth of your business .

Using a market research proposal can also give you time to put together relevant and necessary processes that are most likely helpful in achieving not only the goals of your market research activities but the corporate goals of the business as well. Here are some of the reasons why you need to create and use a market research proposal:

1. A market research proposal is one of the most essential documents that are used by businesses to properly plan the entire process of their market research activities. It presents the outline of the market research’s goals and it also focuses on the action plans that can lead the business to the achievement of its objectives and vision.

2. A market research proposal can give an idea about the funding that is needed by the team to execute the activities for market research. Financial support from the organization is needed to be addressed to make sure that all plotted procedures will be implemented accordingly. You may also see business proposal examples .

Developing the market research proposal with the knowledge that funding will be given for its implementation can make the marketing team, as well as the other people involved in the activity, become more proactive and efficient as it is most likely that what they envisioned and planned will be realized.

3. A market research proposal, especially one that contains a marketing SWOT analysis and a market condition overview, can help you look into the external and internal factors that affect your business operations.

The knowledge about the nature of your business, the competition that you need to look out for, the threats and risks that you need to prepare for, the needs and demands of your audience, the movement and shifts in the marketplace, and the opportunities that you should grab can make you become more well-rounded and multifaceted when drafting the market research proposal that you would like to present. You may also check out project proposal examples .

4. A market research proposal can discuss the milestones that are expected to be achieved by the business with the help of market research strategies and general action plans . Hence, this document can persuade and convince its target audience that a proposed market research activity must be approved especially if expected results can excessively benefit the business or provide a solution to its current issues, problems, and concerns.

Sample Marketing Research Proposal Example

Size: 90 KB

Proposal for Marketing Research and Market Intelligence Example

Size: 607 KB

Market Research and Analysis Report for Proposal Referencing Example

Size: 152 KB

Market Research Proposal Content

Different market research proposals have different sections, clauses, or areas of discussion. The content of a market research proposal depends on the purpose of its usage, the scope of the activity, the expected returns of the business, the professional goals of the market research, and the relation of the document’s usage to the vision of the business.

Even if there are differences when it comes to the information that you can see in many market research proposals used in various industries, there are still common or usual information that is seen in any market research proposal. Some of the details that are essential to be included in a market research proposal are as follows:

1. Develop a hypothesis. This is very important as you need to present the potential impacts of the market research proposal when implemented. This can also help you identify the ways on how you can interlink or align all the elements that are essential for the successful execution of all the market research proposal’s areas. You may also see short proposal examples .

2. Present an overview of the market research activities that you would like the business to consider. You have to sum up the intent of the market research as well as the output that you expect from it. More so, you have to discuss the feasibility, attainability, and sustainability of your general plans . Being able to showcase these strengths can help your market research proposal become more appealing and relevant.

3. Just like when making a development project proposal , use a timeline that can give an idea of the entire duration of the market research proposal’s actual usage. You have to set time frames where specific deliverables should be seen or observed already. With this, you can ensure your target audience that the proposal is time-bound and realistic.

4. Especially if you will use technical terms, a proper definition of terms is highly suggested to be included in your market research proposal. This part of the document can make the general proposal more understandable for any reasonable person.

5. Know your targets so you can easily come up with the methodology that is relevant to your needs. All the practices and activities that you would like to immerse in should be thoroughly defined in the document so that the general analysis of the measures of your proposal can be objectively done.

6. Discuss the current market conditions in the marketplace where your business belongs. Aside from the trends that you need to consider, you also have to list down the opportunities that the business can take to help it achieve its goals and return of investments.

Marketing Information Management System Research Proposal Example

Size: 399 KB

Research Proposal Usable for Market Study Example

Size: 99 KB

Market Research and Developing a Marketing Plan Proposal Example

Market Research Conduct and Proposal Drafting Example

Size: 131 KB

Discussion Flow for a Simple Market Research Proposal

The format and discussion flow of the market research proposal can contribute to the document’s successes, or the lack thereof. This is the reason why you have to be careful with how you will present the market research proposal to your audience. You have to ensure that the document is visually pleasing and well-organized so that people will not have a hard time reviewing its content. You may also see  freelance proposal examples .

A basic discussion flow that you can use when presenting the details of your market research proposal are listed below:

• The title of your market research  proposal sample
• The date when the market research proposal has been made and the dates of its updates
• The name of the company who can benefit from the document
• The name of the person who prepared the proposal and the department or division where he or she is assigned at
• The executive summary of the market research proposal
• The objectives of the market research proposal
• The current condition of the business and the market as well as other important existing knowledge
• The expected output of the document’s usage, when approved
• The demographics targeted by the business with the help of the market research proposal
• The processes of data gathering, collection, assessment, and presentation
• The methodology that will be applied for the  research project plan intended for a particular market
• The dates and periods where particular tasks should already be done
• The budget proposed by the team or the individual who made the proposal
• Any ethical considerations that must be looked into before the implementation of the market research

Proposal to Conduct Consumer Experience of Care Surveys or Market Research

Size: 103 KB

Request for Proposal for Solicitation for Contract for Market Research Example

Size: 344 KB

Marketing Research Group Project Proposal Example

Marketing Research Firm Proposal Example

Size: 477 KB

Tips to Develop an Impressive Market Research Proposal

Aside from having an advertising and marketing business plan , you should also have a market research plan. It is not enough for you to rely on your knowledge about the things that you can control. You also have to think of the elements that are not within your hands like the trends in the marketplace and the reaction of your audience and competition with regards to these trends and/or any other market changes.

Listed below are a few of the tips that you can use if you want to develop an impressive market research proposal for your business:

1. Since a market research proposal is one of the first documents that you will be needing for your market research, you have to ensure that the content of the document is flexible enough to adapt to possible changes within the development of the market research planning and implementation phases. You have to ensure that there are windows where appropriate changes can be inserted as well as channels, mediums, or platforms where you can incorporate backup plans when necessary or called for.

2. Keep in mind that the language and tone that you will use when creating the content of the market research proposal must be highly considered.

You have to ensure that the document is formal, business-appropriate, and compelling. Aside from the fact that the market research proposal is expected to be complete with all the details about your proposed market research plan, it is also imperative for you to make sure that the document is understandable, well-defined, and clear. You may also see security proposal examples .

3. Know the basics of market research proposal organization. There are different kinds of structures that you can look into so that your market research proposal can look cohesive and well put together.

The structure of the document should depend on the length of your discussion, the details that you will incorporate in your market research undertakings, and the key factors that you need to give focus and highlight on when presenting the complexity of the market research. You may also like budget proposal examples .

It will rather be more efficient for you if you plan to use references like templates and examples while preparing your market research proposal.

Maximize the help that you can get from the downloadable examples in this post as well as the related discussion that we have presented. Always ensure that there is an organization in the procedures of market research proposal development so you can be well-guided in terms of getting the output that you would like to have for your market research undertaking.

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Research Proposal Example/Sample

Detailed Walkthrough + Free Proposal Template

If you’re getting started crafting your research proposal and are looking for a few examples of research proposals , you’ve come to the right place.

In this video, we walk you through two successful (approved) research proposals , one for a Master’s-level project, and one for a PhD-level dissertation. We also start off by unpacking our free research proposal template and discussing the four core sections of a research proposal, so that you have a clear understanding of the basics before diving into the actual proposals.

• Research proposal example/sample – Master’s-level (PDF/Word)
• Research proposal example/sample – PhD-level (PDF/Word)
• Proposal template (Fully editable) 

If you’re working on a research proposal for a dissertation or thesis, you may also find the following useful:

• Research Proposal Bootcamp : Learn how to write a research proposal as efficiently and effectively as possible
• 1:1 Proposal Coaching : Get hands-on help with your research proposal

FAQ: Research Proposal Example

Research proposal example: frequently asked questions, are the sample proposals real.

Yes. The proposals are real and were approved by the respective universities.

Can I copy one of these proposals for my own research?

As we discuss in the video, every research proposal will be slightly different, depending on the university’s unique requirements, as well as the nature of the research itself. Therefore, you’ll need to tailor your research proposal to suit your specific context.

You can learn more about the basics of writing a research proposal here .

How do I get the research proposal template?

You can access our free proposal template here .

Is the proposal template really free?

Yes. There is no cost for the proposal template and you are free to use it as a foundation for your research proposal.

Where can I learn more about proposal writing?

For self-directed learners, our Research Proposal Bootcamp is a great starting point.

For students that want hands-on guidance, our private coaching service is recommended.

Psst… there’s more!

This post is an extract from our bestselling Udemy Course, Research Proposal Bootcamp . If you want to work smart, you don't want to miss this .

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• How to Write a Research Proposal | Examples & Templates

How to Write a Research Proposal | Examples & Templates

Published on October 12, 2022 by Shona McCombes and Tegan George. Revised on November 21, 2023.

A research proposal describes what you will investigate, why it’s important, and how you will conduct your research.

The format of a research proposal varies between fields, but most proposals will contain at least these elements:

Introduction

Literature review.

• Research design

Reference list

While the sections may vary, the overall objective is always the same. A research proposal serves as a blueprint and guide for your research plan, helping you get organized and feel confident in the path forward you choose to take.

Table of contents

Research proposal purpose, research proposal examples, research design and methods, contribution to knowledge, research schedule, other interesting articles, frequently asked questions about research proposals.

Academics often have to write research proposals to get funding for their projects. As a student, you might have to write a research proposal as part of a grad school application , or prior to starting your thesis or dissertation .

In addition to helping you figure out what your research can look like, a proposal can also serve to demonstrate why your project is worth pursuing to a funder, educational institution, or supervisor.

Research proposal length

The length of a research proposal can vary quite a bit. A bachelor’s or master’s thesis proposal can be just a few pages, while proposals for PhD dissertations or research funding are usually much longer and more detailed. Your supervisor can help you determine the best length for your work.

One trick to get started is to think of your proposal’s structure as a shorter version of your thesis or dissertation , only without the results , conclusion and discussion sections.

Download our research proposal template

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Writing a research proposal can be quite challenging, but a good starting point could be to look at some examples. We’ve included a few for you below.

• Example research proposal #1: “A Conceptual Framework for Scheduling Constraint Management”
• Example research proposal #2: “Medical Students as Mediators of Change in Tobacco Use”

Like your dissertation or thesis, the proposal will usually have a title page that includes:

• The proposed title of your project
• Your supervisor’s name
• Your institution and department

The first part of your proposal is the initial pitch for your project. Make sure it succinctly explains what you want to do and why.

Your introduction should:

• Introduce your topic
• Give necessary background and context
• Outline your  problem statement  and research questions

To guide your introduction , include information about:

• Who could have an interest in the topic (e.g., scientists, policymakers)
• How much is already known about the topic
• What is missing from this current knowledge
• What new insights your research will contribute
• Why you believe this research is worth doing

As you get started, it’s important to demonstrate that you’re familiar with the most important research on your topic. A strong literature review  shows your reader that your project has a solid foundation in existing knowledge or theory. It also shows that you’re not simply repeating what other people have already done or said, but rather using existing research as a jumping-off point for your own.

In this section, share exactly how your project will contribute to ongoing conversations in the field by:

• Comparing and contrasting the main theories, methods, and debates
• Examining the strengths and weaknesses of different approaches
• Explaining how will you build on, challenge, or synthesize prior scholarship

Following the literature review, restate your main  objectives . This brings the focus back to your own project. Next, your research design or methodology section will describe your overall approach, and the practical steps you will take to answer your research questions.

To finish your proposal on a strong note, explore the potential implications of your research for your field. Emphasize again what you aim to contribute and why it matters.

For example, your results might have implications for:

• Improving best practices
• Informing policymaking decisions
• Strengthening a theory or model
• Challenging popular or scientific beliefs
• Creating a basis for future research

Last but not least, your research proposal must include correct citations for every source you have used, compiled in a reference list . To create citations quickly and easily, you can use our free APA citation generator .

Some institutions or funders require a detailed timeline of the project, asking you to forecast what you will do at each stage and how long it may take. While not always required, be sure to check the requirements of your project.

Here’s an example schedule to help you get started. You can also download a template at the button below.

Download our research schedule template

If you are applying for research funding, chances are you will have to include a detailed budget. This shows your estimates of how much each part of your project will cost.

Make sure to check what type of costs the funding body will agree to cover. For each item, include:

• Cost : exactly how much money do you need?
• Justification : why is this cost necessary to complete the research?
• Source : how did you calculate the amount?

To determine your budget, think about:

• Travel costs : do you need to go somewhere to collect your data? How will you get there, and how much time will you need? What will you do there (e.g., interviews, archival research)?
• Materials : do you need access to any tools or technologies?
• Help : do you need to hire any research assistants for the project? What will they do, and how much will you pay them?

If you want to know more about the research process , methodology , research bias , or statistics , make sure to check out some of our other articles with explanations and examples.

Methodology

• Sampling methods
• Simple random sampling
• Stratified sampling
• Cluster sampling
• Likert scales
• Reproducibility

 Statistics

• Null hypothesis
• Statistical power
• Probability distribution
• Effect size
• Poisson distribution

Research bias

• Optimism bias
• Cognitive bias
• Implicit bias
• Hawthorne effect
• Anchoring bias
• Explicit bias

Once you’ve decided on your research objectives , you need to explain them in your paper, at the end of your problem statement .

Keep your research objectives clear and concise, and use appropriate verbs to accurately convey the work that you will carry out for each one.

I will compare …

A research aim is a broad statement indicating the general purpose of your research project. It should appear in your introduction at the end of your problem statement , before your research objectives.

Research objectives are more specific than your research aim. They indicate the specific ways you’ll address the overarching aim.

A PhD, which is short for philosophiae doctor (doctor of philosophy in Latin), is the highest university degree that can be obtained. In a PhD, students spend 3–5 years writing a dissertation , which aims to make a significant, original contribution to current knowledge.

A PhD is intended to prepare students for a career as a researcher, whether that be in academia, the public sector, or the private sector.

A master’s is a 1- or 2-year graduate degree that can prepare you for a variety of careers.

All master’s involve graduate-level coursework. Some are research-intensive and intend to prepare students for further study in a PhD; these usually require their students to write a master’s thesis . Others focus on professional training for a specific career.

Critical thinking refers to the ability to evaluate information and to be aware of biases or assumptions, including your own.

Like information literacy , it involves evaluating arguments, identifying and solving problems in an objective and systematic way, and clearly communicating your ideas.

The best way to remember the difference between a research plan and a research proposal is that they have fundamentally different audiences. A research plan helps you, the researcher, organize your thoughts. On the other hand, a dissertation proposal or research proposal aims to convince others (e.g., a supervisor, a funding body, or a dissertation committee) that your research topic is relevant and worthy of being conducted.

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McCombes, S. & George, T. (2023, November 21). How to Write a Research Proposal | Examples & Templates. Scribbr. Retrieved April 9, 2024, from https://www.scribbr.com/research-process/research-proposal/

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How to Write Effective Marketing Research Proposals

Table of Contents

Are you struggling to write effective marketing research proposals that will leave a lasting impression? Are you unsure how to structure your ideas and approach in a way that resonates with clients?

If so, then this article is for you! Here, we’ll provide step-by-step guidance on  how to write marketing research proposal templates that get results.

We’ll also explore key tips used to create winning bids. Whether you’re an experienced market researcher or starting out, these tips will help you produce convincing proposals that deliver excellent outcomes.

What is a Marketing Research Proposal?

Market research proposals are documents that sell your services to potential clients. It aims to educate them about what they can accomplish by hiring you to complete their projects or research .

It typically outlines the research project’s objectives, methods, costs, timeline, and expected results.

Key Elements of Marketing Research Proposal

A summary outlines the purpose and objectives of the proposed marketing research project. It should provide an overview of what will be investigated, as well as how this knowledge can benefit the organization.

This section lists what information needs to be gathered from the research study and why it is needed. These should focus on gaining insight into customer behaviour, attitudes, or preferences that can help inform decisions made by the company.

Targets refer to the target audience who will participate in the research. This includes criteria like age group, gender, profession, and other demographic characteristics relevant to the topic being studied.

Methodology

The methodology defines the methods and techniques used to collect data during the research process. This may involve interviews, surveys, focus groups, field experiments, and so on, depending on the study’s scope.

A timeline provides a realistic schedule for carrying out the project. It should identify when each phase begins and ends while addressing potential roadblocks or delays.

Proposed Budget

A proposed budget outlines the estimated costs of conducting the research study. This ensures sufficient resources are available to cover all expenses for successfully carrying out the project.

How to Write Marketing Research Proposal Templates

Get to know the client..

You might already have written audience personas available that can help you shape your proposal’s tone, language, plan, or other components. If not, it’s best to start researching the client’s target audience, industry, products/services, keywords or topics, and other relevant details.

It also helps to ask about the client’s pain points so you can better address them.

Knowing their main pain points gives you an idea of how to market your products or services as the best solution for their problems. Consider how your experience, expertise, and background can benefit them.

List the scope of work.

Include a scope of work section in your marketing proposal , which describes all the services you plan to provide the client. It should fulfill marketing tasks that clients do not have enough time or resources to accomplish.

For example, the Scope of Work for a social media marketing proposal may outline the following tasks:

• Creating a content calendar
• Uploading or automating posts
• Analyzing social metrics.

Provide timelines for deliverables.

Based on the scope of work outlined, provide estimated time frames for each deliverable associated with the project. This will help keep track of progress throughout its development and establish expectations between both parties involved.

Include costs and terms.

Include a cost breakdown in your proposal and any applicable terms or conditions. Explain what they are paying for and how much they will be charged, so there are no misunderstandings later down the line. This section can include the following:

• Pay rate (by milestone, week, and so on.) or pricing strategy (flat or hourly rate)
• Payment requirements (deposit required before project start, full payment due upon completion, and so on)
• Work location (on-site or remote)
• Any warranties you may provide
• Situations that warrant the termination of a contract

Show how you plan to measure results.

Demonstrate how you plan to measure the effectiveness of the research once it has been completed. Present strategies for tracking key performance indicators such as response rates, ROI, sales numbers, and so on. This will make potential clients more confident that you know what you’re doing.

A well-constructed, persuasive marketing research proposal is essential to attracting and acquiring new clients. It should provide relevant details about your research goals and highlight what clients can gain from working with you.

With the help of these steps on how to write marketing research proposal , you should have no trouble getting started. Now get out there and start putting together those winning research proposals!

Abir Ghenaiet

Abir is a data analyst and researcher. Among her interests are artificial intelligence, machine learning, and natural language processing. As a humanitarian and educator, she actively supports women in tech and promotes diversity.

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Market Research Proposal Template

Use this template to create a proposal for a market research study.

• Estimated time required: 4 hours
• Skills required: Proposal writing

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What is a Marketing Proposal, and How Can You Create One? [Template Included]

Published: October 20, 2022

Wouldn't it be great if you could provide a number for your marketing budget and the key stakeholders would just say yes or no? Even better if it was approved without asking any questions or looking at minute details.

Unfortunately, it just doesn't work that way. Marketing factors into strategic business decisions, so good leaders require a thorough breakdown to be informed as they steer the organization in the best direction possible.

That's why marketing proposals are so important to budget and strategy discussions, whether you're looking to convince internal decision-makers or selling services to a client.

What is a marketing proposal?

A marketing proposal is a document provided to key stakeholders to communicate the scope of a marketing project and its budget. The goal of the proposal is to receive the approval necessary to begin moving forward with the plan as outlined.

It's wasteful to require your team to reinvent the process every time you need a formal marketing proposal. You can, however, approach proposal creation with a repeatable process to make things easier. Here's how:

• Qualify and uncover the needs of the client or internal stakeholder during a discovery session.
• Create a plan of action, your vision for what must be done to achieve their goals.
• Use a pre-built marketing proposal template so you can get it over to them as quickly as possible.

Marketing Proposal Tips From the Experts

Before we dive into examples, let's take a look at some marketing proposal tips from experts to help steer the creation of your marketing proposals.

“If you’re trying to create a winning proposal that stands out from the rest, it’s not enough to present great ideas. Your proposal needs to show that you understand this client’s specific goals and challenges and how your services, expertise, and platform recommendations are tied directly to alleviating those pain points.” - Brendan Walsh , Principal, Mole Street

"Every proposal your prospects will receive from your competitors will include a budget section. You need to go beyond that if you want to stand out from the crowd and avoid your prospect's decision being based solely on price. Focus on your unique value proposition ; what makes your firm the perfect fit to help them face their specific challenges that you've discussed in the exploratory call ? Finally, never send a proposal by email before you presented it to your lead, either in person or in a video call." - Louis Chaussé , CEO & Consultant, Auxilio

"Nothing matters until something gets sold. It's true. All the talk. All the panning. Drafts and edits of the proposal. None of it matters unless something gets sold. So what must be in a winning proposal? Three insights: 1. It's not about you. The prospect should see themselves and their objectives. Do not tell me why you matter. Tell me why I will achieve my goals. 2. Do not be boring. When you write down all the conversations, facts and insights you have shared along the journey to get to the RFP stage...you bore me. I know all that. Tell me what I need to know, that's it. 3. The RFP memorializes the proposal. Your proposal is the words out of your mouth. You should only put in an RFP what the prospect needs to memorialize from your deep conversations of agreement." - Sean Doyle , CEO and Principal, Sales and Client Strategy, FitzMartin

"Use video to walk a prospect through your proposal. Adding a walkthrough video to the beginning of your proposal adds trust and clarity for your prospect. Additionally, it will allow your proposal to stand out amongst others. Make sure to go through each section of your proposal and talk to any possible objections that may come up." - Kristopher Crockett , President & CEO, Selworthy

"In 10 years of writing marketing proposals, I've learned the hard way to only send a proposal to finalize the deal. The way your solution solves their problem should already be clear in the prospect's mind based on your discussions, with the proposal merely formalizing what you've already discussed. Even then, I'll try to have a call with the person to go through the proposal and answer their questions in real-time. Leaving someone to figure out a complex digital marketing proposal on their own leads to confusion, and hence inaction."       - Damien Elsing , Founder & Director, CLCK Digital Marketing

"Remember, a proposal is typically shared internally with other stakeholders that you may not have spoken with directly. Those folks do not have all the context from your conversations. With that known, you must ensure the proposal evokes trust in your potential partnership, showcasing that you understand the prospect's business growth goals. The SOW (scope of work) deliverables need to be clear, but ultimately, the trust built from aligning on goals is what will close the deal." - Mattan Danino , Founder & CEO, WEBITMD

5 Marketing Proposal Examples

Again, the marketing agency proposal is simply the written documentation of what you have discussed in person. You should never just send over a proposal without doing a presentation of some type, whether in-person or over Skype — you have to be the one doing the selling.

However, creating a confusing proposal that's either too long or not detailed enough can work against you.

Here's are a few examples of what great marketing proposals look like.

1. HubSpot's Free Marketing Proposal for PDF & Word

2. AppSumo Marketing Proposal Template

3. coschedule marketing proposal template (investment section).

4. Bonsai Product Marketing Proposal Template

5. SlideTeam Marketing Proposal (One-Page Infographic)

If you're looking to learn how to write your marketing proposal template or need a refresh on your current document, use the below as guidance for putting together your proposal.

As with most things related to the sales process, every client is different and these sections may or may not apply to your prospect's need.

How to Write a Marketing Proposal

• Make a good first impression on the cover page.
• Detail the findings of your discovery session with the executive summary.
• Outline their goals and challenges and set the stage for your solutions.
• Expand on the strategies and tactics you plan to use to reach their goals.
• Provide a summary where you clearly lay out the scope of work.
• Detail how you'll measure success in the metrics section.
• If it's for a client, convince them that you're the right agency for the job.
• Provide proof of success in a case studies section.
• Outline the terms and conditions/contract for the relationship.

1. Make a good first impression on the cover page.

The cover page should simply be a visually appealing starting point for your proposal. If you're preparing the proposal for a client, you should feature their brand on the cover.

From the beginning, the proposal should show that this is about the organization and its vision. Since you'll be giving this to important stakeholders and decision-makers, make sure the cover page is aesthetic and bold.

2. Detail the findings of your discovery session with the executive summary.

The executive summary should quickly detail findings from your initial discovery session such as goals, budget, and timing.

You should also describe any research you conducted and highlight a few key points — maybe a short description of how you plan to solve their most pressing problem or how you envision taking the organization to new heights.

If this is for an agency client, this is where you'd state your desire to work with the client and detail why your agency is the right firm for the project or relationship.

In either instance, you should aim to be brief throughout your marketing proposal. The experts at Motley Fool suggest treating your executive summary as an elevator pitch . If it doesn’t grab their attention, they might not read further.

3. Outline their goals and challenges and set the stage for your solutions.

Your goal during your initial meetings or when reviewing an RFP should be to uncover the main business or marketing issues being faced. Without understanding these, you cannot connect your strategy, tactics, and anticipated results to ROI.

This section should outline the goals, plans, challenges, and timeline as discussed to reiterate their current position and to set the stage for your solutions.

Questions to ask stakeholders before the marketing proposal:

• What are your revenue goals for the upcoming quarter or year?
• What metrics are you personally measured on?
• What were your goal last year/ quarter and what did you do to achieve them?
• What resources do you have to meet your current goals?
• What challenges have prevented you from reaching your previous goals?
• What other priorities exist that might take precedence over reaching these goals?
• Would you revise the goals or the timeline if the goals were not being met?

If you're trying to close a deal as an agency, you should have also discussed the reasons the client is making the change now and what the cost to his business would be if he took no action.

Would the client miss out on a bonus or promotion? Would the business have to fire people? What’s on the line if the client fails?

This reminds the prospect of the high cost of inaction and will help them to see the cost of your services in a more reasonable way.

Remember: Nothing in the proposal should really be a surprise. It should simply be the written record of previous conversations.

4. Expand on the strategies and tactics you plan to use to reach your goals.

This would be considered either the "Deliverables" or the "Approach" section depending on the type of proposal you're creating.

Here, you'll outline how you plan to solve their problems — a high-level overview should be all that is necessary — and what services you will provide. Detailed strategies should be completed once your team has a better understanding of the business.

If this is for project-based work, you should outline the phases of the project, the responsibilities of the client, and the timeline for completion.

You can follow this structure:

Website Redesign and Development

• Deliverables

For a retainer-based relationship, you should outline the various initial projects and then include the services provided per month.

It may help to outline a roadmap for the first six months if you have a process you follow with all new clients, and you should include the various upsells and what is not included in the scope of the retainer.

The below outline should be customized when creating your own proposal template:

Ramp Up Projects (Month 1 or Month 1-3)

• Initial discovery session and assessment
• Inbound marketing planning and strategy
• Editorial calendar planning
• Social media strategy planning
• Keyword research
• Competitor research
• Onsite and offsite SEO audit & planning
• Creation of buyer personas

Deliverables Per Month/Quarter

X Campaigns Per Quarter

• X blog posts
• Landing page and thank you page
• Ebook or whitepaper: writing and design
• Calls-to-action
• Email marketing launch and nurturing sequence
• Content promotion through social channels

Monthly Retainer Deliverables

• Optimization projects or A/B testing
• X Ebook per quarter
• Keyword analysis
• Link building
• Email marketing: Segmentation and management of Lists
• Email newsletter
• Lead management: Score, nurture, and qualify leads
• Social media marketing: original content creation, influencer campaigns, monitoring
• Workflows and list segmentation
• Monthly reporting

Add-On Deliverables Available Outside of Retainer Fee

• PPC advertising
• Retargeting
• Sponsorships
• Guest blogging opportunities/ media relations
• Sales and marketing alignment services
• Sales enablement content
• Content promotion
• SlideShare creation and promotion
• Video production and promotion
• Ecommerce integration
• Call tracking and nurturing
• Predictive lead scoring

Each deliverable should be explained in detail, with the proposed benefit clearly outlined.

5. Provide a summary where you clearly lay out the scope of work.

If applicable, you should line-item the various deliverables and upsells and list out the feeds associated with each. This should be no more than a one-page summary that the prospect can easily reference.

6. Detail how you'll measure success in the metrics section.

Depending on how in-depth your conversations were during the qualification phase, you may have a good understanding of the current state of the decision maker’s marketing priorities.

You could include some benchmarking data, especially if this is for a website relaunch or lead generation campaign, and then highlight proposed goals for the relationship and the timeline for reaching those goals. These could include:

• Increase Visits by X%
• Increase Leads by X%
• Increase Email Subscribers by X%
• Increase Conversion Rates by X%
• Improve Sources of Leads
• Decrease Customer Acquisition Cost by X%
• Improve Email Performance
• Increase Marketing Qualified Leads
• Increase Sales Qualified Leads

7. If it's for a client, convince them that you're the right agency for the job.

The next few sections are really more for external stakeholders than internal ones.

Once you’ve established your understanding of the client’s current marketing needs and have outlined your plan, you can then establish trust and address the chemistry aspect of the relationship in the "About Us" section.

This section should be less about awards and recognition and more about what it is like working with your team. What are your values? What is your culture like? What types of things do you value in a client relationship? Give prospects a glimpse into what it is like to work with your team.

8. Provide proof of success in a case studies section.

You could also include a few relevant case studies and testimonials to showcase past successes. These should serve to reinforce your claim that you can, in fact, deliver the results using the proposed deliverables you’ve suggested.

9. Outline the terms and conditions/ contract for the relationship.

Finally, you may need to include legal language to establish the terms of your business relationship.

This should cover the rules that govern your relationship with the client, such as payment terms, a notice of cancellation, intellectual property transfer, confidentiality, data, etc. Consult a lawyer to create this document.

You may also include the final contract in the marketing agency proposal to expedite the process of starting your relationship. Once the client is ready to sign, don’t make them reach back out to you with a request for you to send the contract. Have everything they need to close the deal.

How many pages should a marketing proposal be?

After reviewing the steps involved in writing a marketing proposal, you may be wondering how long the entire proposal should be — in other words, how many pages should you be aiming for?

Well, your marketing proposal's length is bound to be unique — not every proposal should be the same length. You want your proposal to be thorough but fluff-free — there shouldn't be anything included in the proposal that doesn't need to be there.

As you may have noticed in the above section on marketing proposal examples , there are instances in which your proposal will fit on one page and others in which you need several pages. You may also choose to create a one-page version to share with certain stakeholders as well as a detailed, multi-page marketing proposal.

If you're going with a more traditional, multi-page approach, aim to keep your marketing proposal under 15 pages if possible. Many businesses say they can fit it into 10-12 pages (or even fewer!). If you need to go longer than 15 pages, try to cap your proposal at 20 pages.

Create Your Marketing Proposal Template

One of the best things you can do is create a template to work from so that the process of creating proposals is less arduous over time.

Make your own version of the template below to make it easier for your team to put together that next proposal and easier for the potential client to go ahead and sign.

Editor's note: This post was originally published in December 2015 and has been updated for comprehensiveness.

Don't forget to share this post!

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Propose a new marketing campaign or contract with this marketing proposal template.

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Writing a Great Marketing Research Proposal: Outline to Completion

Market research proposals aren’t as simple as they may seem. Maybe you’re struggling to write your market research proposal , or simply want to make your proposal become even stronger.

Content marketing , especially for a freelancer, can be broken down into a digestible science, and there are several components that will make your market research proposal truly great.

As long as your proposal includes these four elements at the very least, consider yourself good to go.

Not sure how to write them? We’ll break down everything you could possibly need to make your market research proposal great.

How to Structure your Marketing Proposal

A marketing proposal has many different components that need to be considered regardless of the goals. From your proposal, a client needs to understand:

• What are the goals and objectives of the engagement?
• What work is going to be done? 
• When is everything going to be done?
• How much is it going to cost?

In this guide, we’ll cover all of these different facets of a marketing services or marketing research proposal outline and what you should be thinking about when putting together a proposal that will close.

Overview & Goals

Take the time to truly understand what your client is looking for and how you’re able to support them. Get to the specifics of what they’re trying to accomplish.

Think about what you hope to gain from your research, and furthermore, determine why this research is important. Who does it impact? Why are you the perfect person to conduct this project?

In marketing, your goals could also include increasing brand visibility, increasing conversions, average order value, or overall revenue. Regardless of the goals, make sure you outline what you’re working toward as it will set up the rest of the pitch.

Scope of Work

Marketing is incredibly broad and can encompass many different areas. From digital marketing to traditional marketing, there are many different components of what you can work on. Highlight the main areas that you plan on executing.

The options below are only a few examples of what may be included within your digital marketing proposal. Whatever you decide to include within your scope, make sure that everything aligns back to your goals.

Digital Marketing

Digital marketing is one area that may be included in your marketing proposal. Determine which of your skillsets will best meet the client’s goals. Some examples of digital marketing areas may include SEO, PPC, social media, web design, and online content. 

Outline whether you’ll be working on creating strategies or executing specific tactics. The scope of work is where you get as specific as possible on what you’ll be doing .

Traditional Marketing

If your client is less focused on online strategies, you can include different traditional marketing activities. These range from print media to billboards, trade shows, referrals, and partnerships. 

These are less common marketing activities, but should still be considered depending on your client and their audience.

For Research, Provide Specifics of Your Approach

You may think that you’ve already covered your approach within the objective element, and you might be right. However, you want to have a separate section of your market research proposal within your SOW dedicated to the approach so that you can really hammer out the details. 

Address items such as:

• What will be your specific methods of conducting research?
• Will you have focus groups? If so, how many?
• How many team members will you need, or can you do this alone?

Determine precisely what you’ll need and how you’ll be conducting it. The more specific you are, the more likely the client will be to hire you. They need someone to fit their needs, just as you need someone to fit yours. Address the tiniest of details here so both sides can determine a good fit.

Once you know what you’re going to be pitching, the next step is determining a timeline. Some clients will come to you with a timeframe that they want, but other times you’ll need to provide a timeline of your own.

Be realistic about the amount of time something will take because this is your first step in building trust with your client and your ability to manage expectations.

Presenting a timeline can look like a content calendar, a physical timeline that shows the different deliverables mapped out against a calendar to visually see the dates, or a simple timeframe that says an estimated amount of time each area will take. 

Pricing & Fees

“When money talks, there are few interruptions,” Herbert V. Prochnow claimed .

The cost of performing market research will be a key part of your proposal. This is where your client will likely pay the most attention, which means you’ve got to reel them in. The cost element is imperative for crafting a great proposal.

You deserve to be paid for your work, there’s no question about that. However, it’s important to consider what will be the most cost-effective way for you to be paid. Do you want to be paid hourly, paid upfront, or in staggered deposits? All of these are viable options.

Tiered Pricing

The larger your scope is, the more it’s going to cost. If you know your client is price-conscientious, consider creating a tiered system to your scope. This can be structured in a “good, better, best” model of what you would recommend that would help accomplish the client’s goals. 

Type of Engagement

When putting together the pricing, determine what type of engagement makes the most sense for you and your client. This may be a retainer agreement, an hourly cost, or a project-based fee. This will impact how you structure your payment and how much to charge your client.

Come up with your expense budget and know that part of this will be addressed in your objectives. Since your client will already be thinking about money, you can include this on the front page of your proposal, in your initial email, and so on.

Duration vs. Market Value

One large consideration when figuring out the pricing is thinking about how long the project will take to execute vs. how much the information is worth. Oftentimes clients will want to charge you a lower hourly rate but that doesn’t always account for the years of time you’ve spent building this expertise. Understand what the market rate for this type of work is and the potential ROI that it will bring the client.

One way of determining your rate is to consider your value as a full-time employee or the cost that it would be for them to hire a full-time employee for this type of role. Calculating this number backward can just give you additional information you can work off of.

Presenting Your Proposal

The more complicated your marketing proposal is, the more information you need to provide. The amount of information that’s included within the scope of work will influence how the proposal is delivered. This can be in a text format, presentation, or a simple email. It all depends on your client, your information, and what you think will close the deal.

If you’re looking for a simple template to create your proposal, we have you covered.

Send better proposals with Indy

Indy Proposals makes it easier than ever to send proposals that look great and help you get approval fast.

Free Marketing Research Proposal Template

Fully editable with custom branding and templated offering.

Bonsai has helped create 1,023,928 documents and counting.

Table of contents

What is a Marketing research proposal?

A marketing research proposal is a document designed to sell your services by showing potential clients the research that you will carry out for their project. Whether you’re a freelance marketing consultant or you have your own marketing agency, a market research proposal will cover what research needs to be done, how you’ll go about it, and why they should choose you for the project.

A proposal is typically one of the first points of contact that you have with an organization. Therefore, it’s a chance to make a strong first impression.

Note: Sign up now to get your free marketing research proposal template that will make yours stand out for all the right reasons.

What to include in the Marketing research proposal

A market research proposal will outline your market research plan and each critical step you need to take to perform the necessary research. It usually consists of three parts.

• Introduction: This includes project objectives and scope, target market, and methodology, including data collection methods.
• Discussion: This covers existing knowledge of the market, case studies or competitor analysis, a project timeline, proposed budget, deliverables, and ethical considerations. ‍
• Summary: This concludes what you expect to achieve from the market research, how it will support the initial objectives, and why your company is the best for the job.

Introduction

At the top of any market research proposal template should be the title of your document followed by who it has been written by and who it’s for. You can also include both company addresses here if you wish.

Proceed to outline the project description and the purpose of performing the market research. What are you trying to achieve? Why is this research needed? Who will be conducting it? What problem are you trying to solve for the client?

You should also include a methodology section in your introduction. The research methodology should dive into what primary and secondary research will be conducted, how data will be collected, and the expected outcomes. As a freelance researcher, you’ll already know this, but it’s worth covering what’s included in each to the client:

• Primary research is research that you carry out yourself in the form of two research methods: qualitative and quantitative research. Qualitative research relies on first-hand observation from things like interviews, questionnaires, and focus groups. Quantitative research, on the other hand, relies on the collection and analysis of data from an online survey and polls.
• Secondary research is research that has already been published and comes from secondary sources. This may include academic literature, print publications, and online studies.

It’s important to give an overview of your target audience in your methodology too.

For instance, if your client is trying to determine whether it’s a good time to launch a new product, your methodology in your market research proposal would explain how you plan to arrange a focus group with their target audience of females aged 16-24. Being present in the meeting, asking the right questions, and making notes to refer to later on would confirm whether the prospective product could be useful and — ultimately — successful.

The discussion section of your marketing research proposal is typically the meatiest. It’s where you should demonstrate what you already know about the industry and company, while getting into the finer details of the market research project.

• Existing Industry Knowledge: Prospective clients are likely going to want to hire someone who knows what they’re talking about. Right? Demonstrate that’s you by discussing the market and how it’s being affected in terms of the PEST analysis (politically, economically, socioculturally, and technologically). You can also cover case studies or a competitor analysis of companies that have already undertaken the same research and achieved similar goals.
• Timeline: For the research items that you listed in your methodology, include time frames of when each one will be conducted. You don’t have to be super precise here — it’s more about giving your client a realistic idea of the timings of key project milestones. However, exact details can be tweaked and laid out in a marketing research contract once your proposal and project quote has been approved.
• Proposed Budget: Any market research proposal template has to include a budgeting section. This is where you would break down how much you expect the research to cost, while offsetting it with how the client can make the most out of their investment. Just like with the timeline, the information doesn’t have to be exact at this stage. It’s more a rough estimate to ensure that the project expectations of both parties align.
• Deliverables: This section should answer any questions that a prospective client may have on the general organization of the project. In other words, it should tell them how you plan to present the research and its findings, whether it’s in the form of a one-off report, series of meetings, or collaborative Google Docs. You may choose to hand-deliver a printed copy of your findings or email through a PDF file. Either way, this section is a significant part of a market research proposal as the findings taken from the document need to be actionable by the marketing team.
• Ethical Considerations: This part of the market research proposal should outline any ethical issues that may arise throughout the course of your research, from conflicts of interest to concerns about supplier relationships. It should also cover how you plan to deal with participants, data gathering, and privacy issues before the project has even begun.

For example, you may write something like the following: “Each participant will be told that their input in this research is voluntary. They will be provided with a form to assure them that their data will remain confidential for the purposes of this research and won’t be used by third parties. They must sign this form in person or we can accept digital signatures to consent to these terms.”

The summary tends to be the shortest section of your market research proposal. It’s where you would refer back to the initial project objectives and conclude the desired outcomes from the market research.

It’s a good idea to end on a punchy note by describing why your potential client should become an actual client.

• What can your company offer to this project that no other company can?
• Why are you the perfect person or team to perform the research?
• What makes this proposal unique?

Don’t lose sight of the fact that you’re trying to convince somebody (or some people) of your value. You want them to take action after reading your proposal, which is why you should include a compelling Call-To-Action (CTA). Let them know what the next steps entail, and how to take them.

How to write a Marketing research proposal

The truth is, it’s difficult to draft a market research proposal without some key information from your prospective client.

To gather all of the details you need to create a winning marketing research proposal, follow the below steps.

Find out exactly what the client wants to achieve

During your initial email or phone discussion, ask your client what they want to get out of the research. Are they rebranding and want to redefine their target market? Or are they testing out a new product with a small group of people before unleashing it to the masses?

Either way, it’s useful to know their final goals so that you can start to make a plan on how to help them achieve them.

Discuss the finer details

Alongside your prospective client’s research objectives, you need to find out more details in terms of their:

• Target demographics
• Project deadline
• Project budget

You should also ask them if there’s any other key information that they would like you to include in the market research proposal. This will ensure that you have everything you need upfront without having to make extensive edits later on.

Figure out what sets you apart

Keep in mind that you haven’t been awarded the job yet. A work proposal is essentially a sales document — it almost serves as a resume before the client decides that you’re the ideal person to hire.

As such, do some company research to put you ahead of your competition. Is there a link you can make with the company based on your background and interests? Why should they care about you? What do you offer that no one else does?

Be sure to feature all of this information in your market researching proposal, and don’t be afraid of highlighting your strengths and wins.

Creating a Marketing research proposal is simple with Bonsai

There's plenty to think about when conducting marketing research, which is why you can make life a little simpler with Bonsai. Bonsai's all-in-one tool for small businesses, freelancers, and entrepreneurs streamlines administrative tasks and covers all bases when it comes to proposals, contracts, and invoices.

You can find a template specific to market research and edit it to meet your needs in minutes. Then all you have to do is send it off to your client, which you can do without even leaving the platform. Talk about a time- and energy-saver!

The marketing research proposal template is professional and refined in structure. This provides clarity to your potential client by laying out exactly what you can do for them within their timeline and budget.

Simply enter your information, sit back, and be prepared to wow your prospective client so much that they hire you on the spot.

Note : Sign up for free and get started!

Marketing research proposal FAQs

How long should a marketing research proposal be.

A market research proposal should be concise and fluff-free. It should cover all the obligatory information without dragging it out. After all, prospective clients are busy reviewing other proposals and working on further aspects of their business.

The perfect length is between 1-2 pages, but try to ensure that it’s no more than 3.

What should the tone and writing style of a marketing research proposal be?

Because your market research proposal is only a couple of pages long, the writing style should be clear and easy to read. The language should be simple, everyday, and familiar, using short sentences that get to the point and won’t clutter up the document.

The tone of your plan should be informative and position you as the expert to leave a positive, long-lasting impression on your prospective client.

What is the main purpose of marketing research?

Marketing research aims to investigate and assess how certain factors influence consumer behavior. This provides key insights that are relevant to decision making.

Marketing research can identify new business opportunities and avoid business failures. That said, above all, it can be used to inform a company’s marketing strategy to help them achieve their business goals.

How do you write a marketing research proposal?

What is market research and examples, what is research proposal template.

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The Greatest Marketing Research Proposal Topics for Researches

If you are a student who is looking for a research topic in marketing you have a large variety of choices. At the same time, it is not easy to find a really spectacular and unique subject for investigation. Lucky you, here is the full guide about writing marketing research papers with the list of awesome topics for any marketing field.

How to Choose the Best Topic for Research in Marketing

Though there are a lot of options for your future research, you need to follow a cold mind before making a final choice. The point is all these subjects are new, exciting, and useful but not every idea will suit your intentions. For example, you must pick up a topic with the relevant issues and according to the previous researches in this field.

If you are free to choose the marketing research topic by yourself, then make it right. Pick up a subject you are interested in, make sure it is approved by your professor and have perspectives for the future investigation. Such an approach will guarantee your research results will make sense for you and the scientific community.

The following list of the best marketing research topics will make your task much easier. So pick up the one and start your hard work. Don’t forget to use professional tips in writing and expert assistance, if you require additional benefits.

Marketing research topics in management

• What are new digital marketing tools that are highly efficient for companies in the B2B area?
• What is the role of the e-shopping cart in online sales?
• What is the role of China in the world of online shopping?
• Why Starbucks has become a phenomenon in online marketing?
• Can you tell the story of success? For example, Henry Ford and his inventions
• What does the concept ‘theory of things’ mean?
• Why automated service interactions can bring more customers’ attention?
• How to influence marketing with celebrities influences the ROI of brands?
• How to improve the customer experience with augmented reality?
• What does the return of investment (ROI) in management means? Why this index is considered to be essential for modern companies?

Marketing research topics in customer behavior

• How the online chat on the website helps to encourage customers to spend more money?
• How e-mails impact on potential customers’ purchase decisions?
• Do modern information technologies help customers to make a choice or allow brands to manipulate their behavior?
• What is impulsive buying and how companies make customers behave this way?
• Can the e-CRM system improve relationships between brand and customer?
• What is sensory marketing and how such a tool influences potential customers’ behavior?
• How to use social media to impact on customers’ purchasing behavior?
• Do rewards help to encourage customers to buy more things?
• How gift-cards and promo-codes increase the sales level?
• What is the best communication strategy to target young people?

Marketing research topics in financial management

• What is the capital structure and how in influences on the company development?
• What are the most popular areas in business among investors?
• How investment banking impacts the company’s performance on the market?
• What are the basic principles of investment banking in the European Union?
• Can foreign investments be as good and perspective as local partners?
• Which indexes make the Asian market to be popular among foreign investors?
• What are the main issues of financial groups in emerging economic systems?
• Can multinational trade contracts make a serious influence on business relationship development?
• What is the most stable cryptocurrency nowadays?
• How the fact of Great Britain withdrawal from the European Union can cause new economic challenges in Europe?

Marketing research topics in human resources management

• How to increase creativity among employees? Is it better to work on this skill since childhood?
• Does the future of a start-up depend on the gender of its CEO?
• What is corporate social responsibility and how it influences business development?
• Can a company be successful without the great leadership skills of the team manager?
• How does organizational culture help to encourage employees to do their job better?
• How social media can help an HR specialist to find new candidates for a vacant position?
• What are the top factors that make an employee leave his job?
• How personal appraisal and small gifts help employers to build better relationships with employees?
• How to increase employees’ motivation without financial treatment?
• What is the role of corporate parties in a company’s culture development?

Marketing research topics in supply management

• What are the best strategies to minimize risks in logistics management?
• What are the main challenges in the supply chain field?
• What is quality management and what roles it has? For instance, in engineering companies
• How to increase the profit of retail outlets with just-in-time tools?
• What are the main advantages and disadvantages of outsourcing logistics carriers?
• How relevant enterprise resource planning can bring companies more profits?
• How inventory management system depends on new technologies?
• What is the way the information and communication technologies impact on supply chain management?
• Why the total quality management is considered to be a great benefit for brands?
• How to reduce the logistics risks with own carrier?

General marketing topics

• How customers’ interests can change brand positioning?
• What are the main reasons for impulsive purchases?
• How to test customer interaction?
• What are the current trends in internet marketing?
• What are the benefits of green marketing?
• What is brand awareness and how to increase it?
• How to use AB testing in social media?
• What is the role of consumer perception?
• How to increase the customers’ loyalty with a new website?
• How to promote a lux marketing project?

How to Prepare Good Research in Marketing

First of all, you need to understand this discipline. Marketing is a science that is concerned about the tools and methods of how to sell goods and services to the target audience. It uses different sales models to create a physical or moral value of the product in the potential customers’ minds. That’s why it is an art to sell things to people that are really interested in purchase.

That’s why when you submit the topic for your research in marketing, you have already started the job on your task. Remember that your subject is not only a title for paper but also a major idea of your research. Though there are many options you need the most relevant, exciting, and useful for your current educational program. Here are the biggest marketing steps and fields you can research in the nearest future.

Branding or brand positioning is a field that explains how to develop a company’s name on the market and increase its popularity among potential customers. All start-ups must choose the relevant positioning method before they keep going to promote the company on the market.

Working on value

This field of marketing is focused on developing the interests of the target audience to the company and its products. Modern marketing doesn’t try to sell any goods to any people. Vise versa, marketers want to create the value of their products which will attract buyers. As a result, there is no need to advertise products and services in a traditional way because customers will also be interested in qualitative and useful things.

Segmentation

Market segmentation is a tool that allows finding real people who may be your potential customers. Such an approach allows paying attention to users with high intentions to make purchases. Also, it helps to determine the group of people who wouldn’t be interested in your proposal. So there is no need to spend the time treating them. That’s why company marketers will avoid wasting time and money on developing audiences which are not relevant.

Marketing strategies

This is the general point of view for developing the target audience’s interests and implementing efficient marketing plans. The marketing strategy field is considered to be one of the biggest for holding researches. You can pick up any topic about marketing strategies, such as paid advertising, relationship marketing, cause marketing, etc.

Marketing plan

The marketing plan is a document that includes all theoretical and practical intentions of the company. It consists of strategy, target audience analysis, the most relevant marketing tools, and so on. Marketers create plans for short-term and long-term purposes.

Inbound marketing

Inbound marketing means advertising the company in social media, in corporate and personal blogs, newsletters, etc. Its great advantage is no need to invest huge budget and wide media outreach. At the same time, you can target all potential customers and engage them as well.

Outbound marketing

Outbound marketing scopes tools controversial to inbound marketing. Among them are TV ads, telemarketing, calls, ads in newspapers and journals, etc. Though e-commerce becomes bigger every year, outbound marketing still means a lot for several business brunches.

So, you are lucky to have so many topics for your marketing research. With good writing and analytical skills, you will prepare awesome paper and get a high grade!

• Sample Research

FREE 11+ Marketing Research Proposal Samples & Templates in PDF

Are you hesitating to put up your own business because you fear the fierce competition in the industry? Well, establishing your identity as an independent business takes time, but making it big in the industry does not need a miracle. Just so you know, all the big brands in the world needed to come up with an effective marketing strategy that is suitable for the customer base they are trying to establish.

Marketing Research Proposal

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Picture this: if the Coca-Cola Company does not have presence, authenticity, and commitment, they will not dominate the soft-drink market in the world. You have to learn that the famous branding style Coca-Cola used might or might not work for other companies. Knowing that, as a business and a team, you have to deliver a marketing research proposal as the entry into the business world.

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The surviving and thriving companies are persistent in being relevant and competitive in an ever-changing marketplace. When it comes to sustainability, these companies are obligated to have new ideas that would provide consumer satisfaction, but sometimes poorly-researched marketing ideas are deficient. Slacking off research analysis can discourage the company’s drive to swift decision making and essential techniques for success. What is the way around this?

According to Forbes, business decision-makers can consider the data and statistics from researches as a platform to understand the present and past characteristics and trends. This way, focusing on areas to sample plan , build, test, and emerge capitals for the customers’ needs and wants can be easily prioritized. But, for this process to be efficient, a framework should exist for well-defined measures that can track and report a continuous basis. This is when marketing research comes into the picture.

Before marketing research comes through, a proposal has to take place first. What is a marketing research proposal? It is simply put as a detailed suggestion in conducting marketing research. This proposal will explain who, what, when, where, and how of the research and overview of the sample planning process. The approval of the research depends on the decision of your team, whether to push through the study or not. More so, it will give you time to think about the impact of the research.

A proposal should foster the continuity of marketing plan . To achieve that, you need to come up with a strong proposal that will make your team stick to the process. Drafting the proposal could be a difficult start, but once you aim for success, that should be enough to drive you through the last lap. Here are some steps that you can follow through in making a proposal for marketing research as well as conducting the study.

A lot of times, you have to struggle in the industry so that you will learn how things work out. Your hard-earned lessons are good ways to start a marketing research proposal. If there is a problem that you want to address, and it leaves you with more questions, then never let the curiosity fall behind. The great research proposals are the ones that provide knowledge of the research instrument, explains the work plan , and indicate research cost. Also, it should provide a well-structured writing style.

Considering research takes a lot of discussions and debates about whether to go forth or not. Note that great things do not happen overnight, and it should be normal for your team to have long talks. Before the research statement proper, the basic questions that you should include in your discussions are: Who are your customers? What do they want to buy? Why do they purchase? What will make them consider your product beneficial? However, this could be insufficient if you want to know more specific information. On top of this, provide more ideas to test a new method so that you can be fluid with your decision-making.

In conducting the research, you should know that there could be no answers to all of your queries. So, make sure to focus on the attainable requirements that you are to set for your research paper essay . That way, you can slowly build up its framework as you continue working on how to gather more information. You can gather insights from customers by interviewing them through telephones. Or you can utilize social media, like Facebook, to get a grasp on people’s preferences based on their likes and dislikes.

It is a good idea to connect with external organizations so that you can access existing research. However, before partnering with them, make sure that they understand the objectives of your business and to why you need to push through the research. This way, you can ensure that their ideas have to align with yours. More so, work closely with your partners because it makes decision-making receive more attention.

Marketing research has two types: quantitative and qualitative. Quantitative research gathers data through interviews in the phone, email, internet, or in-person. On the other hand, qualitative research uses large numbers for its data gathering, which include hundreds or surveys to attain responses.

The importance of marketing research comes along with its purpose. Every business analysis relies on data and statistics in making decisions; that is why marketing research provides relevant, accurate, reliable, valid, and updated market information.

Marketplaces are made to coexist with other businesses. Hence, without potential customers, competitors, and other market players, a market would not exist.

Impulsiveness has no place in the business industry. You cannot make decisions based on what you want. Every step the business has to take should rely on data analysis and statistics. This way, the success of the marketing strategy is influenced by real-time results with an unquestionable basis. Your business, as a growing organization, could be the next big thing in the industry if you work hard on researching what people and your business are willing to bargain with.

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Writing a research proposal for business management.

A research design is a thorough plan that helps a research project achieves its goals. Business research is a scientific examination that entails a series of highly interconnected operations, each of which might have negative consequences for subsequent activities if completed incorrectly (Greener, 2021). The steps of the business research proposal process are explained in this blog.

Fig1. Writing a Research Proposal

• Identifying the Problem

The determination of the topics that need to be explored is the first step in the research process. In the case of fundamental research undertaken by academics, a topic of interest or a new field of inquiry is found.

2. Collection of basic literatures

Following the identification of the problem , the following stage is to gather preliminary data/literature that can aid in developing a basic grasp of the problem; in the case of business difficulties consulting, this can aid in understanding the scenario (Saeed et al., 2021).

3. Problem Statement

Although other writers may not have included this step as an explicit step, I believe it is critical to explicitly express the problem. Clearly defining the problem with a statement can give significant benefits. It can assist in generating a clear knowledge of the issue that needs to be handled, as well as clearly spelling out the objectives that must be met in order to solve the problem.

4. Detailed Literature Review

Literature review is an important aspect of academic research since it acts as the heart of the study. It expands research horizons, aids in the development of focus, gives direction, and minimises ambiguity. A literature review entails searching the body of knowledge for relevant literature that will aid in not only identifying but also determining the direction of relationships between variables, as well as in the formulation of hypotheses. It will also be useful in discussions later on in the research (Pereira et al., 2021).

5. Research Hypothesis

A hypothesis is a well-informed estimate; it’s called such since it’s founded on the conceptual framework established in the literature study and theoretical framework . Predictable and testable hypotheses are essential.

6. Methodology

The researcher decides how the research will be carried out at this stage. It is critical that this part provide adequate information to the reader so that he or she may easily reproduce the research in their own situations (Wickert et al., 2021).

Step 7: Collecting data

After deciding on a study approach, the following step is to gather data . Telephonic interviews, individually delivered surveys, postal questionnaires, face-to-face interviews, and observation are all examples of data collection methods.

Step 8: Data Entry and Screening & Cleansing of Data

The first step is to enter the information into any statistical programme that can aid in rapid data analysis . It is critical to review and cleaning of data for any irregularities once it has been submitted; failing to do so will result in inaccurate results.

Step 9: Data Analysis with statistical techniques

The next stage is to conduct proper statistical study based on the study hypothesis after the data has been input and cleaned. To examine the data, a variety of procedures are employed.

Step 10: Interpretation/Presentation of Results

After the data has been processed and the findings have been displayed on the screen, the following step is to analyse the data before presenting it. Contact PhD Assistance  for any of your PhD requirements as we offer PhD Dissertation Writing UK, Content Quality of Dissertation Proposal UK. The interpretation of the results is one of the most important challenges that most studies encounter. The researcher must assess whether the findings are important, whether the hypothesis is correct, and then report the findings in a clear and understandable manner (Johnson et al., 2021).

Step 11: Discussion

The Discussion chapter is the most significant portion of the article and the culmination of the study, but it is often overlooked. The majority of newcomers to research just interpret the findings without discussing them. Reviewing the research findings in light of previous research is part of the discussion. This part entails comparing and contrasting the study findings with those of earlier studies to evaluate if the findings are comparable or conflicting. If they are in conflict, the researcher must determine what is causing the change.

Step 12: Conclusion

A conclusion is the last phase of a research project. It gives a high-level summary of the thesis while highlighting the key areas of debate. This section presents the study findings in a logical order (Nair et al., 2021). When the conclusions agree with the findings of other studies, they might cite references.

Bell, Bryman,  and H. (2018). Formulating a research proposal . https://learninglink.oup.com/static/5bf28a25d910f40011b79ade/page_12.htm

Greener, S. L. (2021). Non-supervisory support for doctoral students in business and management: A critical friend. The International Journal of Management Education , 19 (2), 100463. https://doi.org/10.1016/j.ijme.2021.100463

Hejase, H. J. (2022). Faculty of Business Administration Guidelines on Writing the MBA Research Project / Thesis Faculty of Business Administration Guidelines on Writing the MBA Research Project / Thesis Applicable to most business emphases Accounting Economics Finance Hospita . February . file:///C:/Users/user/Downloads/MBAResearchProject-ThesisManuscriptFebruary2022.pdf

Johnson, C. D., Bauer, B. C., & Niederman, F. (2021). The Automation of Management and Business Science. Academy of Management Perspectives , 35 (2), 292–309. https://doi.org/10.5465/amp.2017.0159

Nair, R., Arshad, R., Abd Aziz, A. Z., & Muda, R. (2021). A critical reading of impression management in times of financial crisis and implications for business writing. Journal of Education for Business , 96 (4), 230–236. https://doi.org/10.1080/08832323.2020.1806017

Pereira, L., Santos, R., Sempiterno, M., Costa, R. L. da, Dias, Á., & António, N. (2021). Pereira Problem Solving: Business Research Methodology to Explore Open Innovation. Journal of Open Innovation: Technology, Market, and Complexity , 7 (1), 84. https://doi.org/10.3390/joitmc7010084

Peterson, M. (2021). Teaching the Online Marketing Research Course for MBA Students. Journal of Marketing Education , 43 (3), 371–385. https://doi.org/10.1177/02734753211001422

Saeed, M. A., Mohammed H. Al-Ahdal, A. A., & Al Qunayeer, H. S. (2021). Integrating research proposal writing into a postgraduate research method course: what does it tell us? International Journal of Research & Method in Education , 44 (3), 303–318. https://doi.org/10.1080/1743727X.2020.1777963

Shao, H., Zhang, Z., & Wang, B. (2021). Research on accounting information security management based on blockchain. Mobile Information Systems , 2021 . https://doi.org/10.1155/2021/9926106

Wickert, C., Post, C., Doh, J. P., Prescott, J. E., & Prencipe, A. (2021). Management Research that Makes a Difference: Broadening the Meaning of Impact. Journal of Management Studies , 58 (2), 297–320. https://doi.org/10.1111/joms.12666

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Management Research Proposals Samples For Students

464 samples of this type

Do you feel the need to examine some previously written Research Proposals on Management before you begin writing an own piece? In this free collection of Management Research Proposal examples, you are provided with an exciting opportunity to examine meaningful topics, content structuring techniques, text flow, formatting styles, and other academically acclaimed writing practices. Applying them while composing your own Management Research Proposal will definitely allow you to finish the piece faster.

Presenting high-quality samples isn't the only way our free essays service can aid students in their writing efforts – our experts can also create from point zero a fully customized Research Proposal on Management that would make a strong foundation for your own academic work.

Tourism And Hospitality Entrepreneurship Research Proposal Samples

Windows network proposal research proposal sample.

As an Information Technology analyst, I act, upon my mandate, to provide a network solution for XYZ LLC. The proposed network will ensure high connectivity, secure access and scalability for future expansion. Already, a WAN connectivity is in place with ample bandwidth to deliver excellent connectivity.

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Introduction This paper proposes a draft mixed methods proposal for a study on crisis management in companies. The study will select and justify one research method. It will then describe a survey, explain the rationale for the study, evaluate data collection methods, choose a sample size, evaluate some survey instruments, evaluate some research variables and lastly check on the data analysis and its interpretation.

Free Research Design Research Proposal Sample

Application draft qualitative proposal.

Introduction This paper purposes to propose a draft qualitative proposal for a study into crisis management. The paper will have a selection and justification of one research method. It will then a) describe a survey, b) explain the rationale for the study, c) evaluate data collection methods, d) choose a sample size, e) evaluate some survey instruments, f) evaluate some research variables and then check on the data analysis and its interpretation in a qualitative manner.

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The purpose of this paper is to propose a draft quantitative proposal for a research study in management. The paper will begin with a selection and justification of the research method. The paper will then (a) describe a survey design (b) rationale for the survey design (c) evaluate data collection method (d) evaluate the sample size (e) evaluate the survey instruments (f) evaluate the research variables and lastly check on the data analysis and interpretation of quantitative data.

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More often than not, project implementation does not proceed in the exact manner envisioned by the implementer. There are many factors that could positively or negatively influence the project in unexpected ways. Such a scenario also leads to digressions from best practice. Thus, it is important to monitor the implementation, establish the root cause, and proactively manage arising issues to ensure success. During the evaluation, opportunities for improvement should be explored with regard to managing implementation issues.

Issues in Implementation and Data Gathering

Sample research proposal on diversity, theoretical background, sample research proposal on option a, free research proposal about nurse practitioners role in palliative care for pain management.

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25 Marketing Management Dissertation Topics

Published by Owen Ingram at January 2nd, 2023 , Revised On August 18, 2023

Are you a marketing or management student looking for specific marketing management dissertation topics? If yes, your search is over because this article provides 25 highly focused marketing management dissertation ideas and examples for your consideration.

Marketing management refers to planning, organising, coordinating, and controlling marketing functions within a company. Sales, distribution, and customer service are all related to marketing management because they connect a brand with customers, suppliers, and other partners. Other areas of marketing management include public relations and direct advertising activities.

Furthermore, marketing management involves planning for the marketing mix, which is essential for promoting any business. It encompasses various responsibilities, from product development to pricing strategies and channel selection.

Marketing managers perform:

• Detailed market research
• Develop product and service branding strategies
• Develop strategies for targeting customers
• Identify the marketing activities to be undertaken within the budget.

Increased sales revenue and market share are the primary goals of marketing management. Therefore, improving product quality and service levels will improve customer satisfaction.

Also read Sports management dissertation topics , event management thesis ideas , operations management thesis ideas , management thesis topics , and asset management thesis topics .

Marketing Management Research Areas For Dissertation

Marketing management can be divided into four main types as categorized by the American Marketing Association (AMA):

• Customer relationship management (CRM)
• Product lifecycle management (PLM)
• Supply chain management (SCM)
• Market analytics.

These are briefly explained below.

Customer Relationship Management

Customers who have not engaged with a company for a long time can be won back through CRM strategies—providing personalized products, services, and communication to create a long-term relationship with the customer.

Product Lifecycle Management

The PLM process adds new features, services, and components to existing products over time to create more value. Maintaining consumer needs helps companies improve their margins.

Supply Chain Management

SCM uses technologies like supply chain software to manage inventory flows throughout their supply chain, which extends the company’s internal resources into all aspects of their external relationships with vendors, suppliers, distributors, and retailers.”

Market Analytics

Companies use market analytics to gather insights into consumer behaviour and preferences to make better business decisions. Business Intelligence: Business intelligence collects, analyses, and interprets data from multiple sources to understand how the business performs.

Furthermore, if you are studying business, you may also want to look at the list of business dissertation topics  and  finance dissertation topics .

Benefits of Marketing Management

There are various benefits of using Marketing Management. Some of them are as follows:

• It increases sales and profits.
• It improves customer satisfaction.
• It reduces costs
• It helps you to identify the problems in your business.
• It improves the quality of products and services.
• It builds a competitive advantage.
• It makes processes more efficient.
• It increases customer satisfaction.
• It improves sales
• It helps to identify new markets.

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List of Dissertation Topics for Marketing Management

Marketing management is a vast field, and it can be challenging to know where to start! Luckily, we’ve done the work for you. Here is a list of the latest marketing management dissertation topics to help you out.

• Using financial products in the UK retail banking sector
• A study of how service quality and customer satisfaction affect brand equity
• A study of the antecedents and consequences of a firm’s reputation
• Impact of social media marketing on consumer behaviour
• The role of internet advertising as a marketing tool
• A study of how supermarket retailers can use customer relationship management (CRM) data to identify consumers and predict buying behaviour
• The influence of reference groups on purchasing patterns among British consumers
• Factors that influence product packaging decisions
• An investigation into how organizational culture influences employee behaviour
• A preliminary study examined how sales assist the marketing role of security solutions.
• A thorough analysis of the literature on the term “Coopetition.”
• The function of marketing management in maintaining efficient supply chains
• Review of the literature on product innovation in multinational companies
• The psychology of consumers, how to evaluate it, and how it relates to digital marketing
• Several of the most prevalent errors are made today in email marketing.
• Correlation between marketing problem-solving techniques and marketing management support systems.
• A comparison of marketing management practices in industrialized and developing countries.
• A comprehensive review of the connection between management sciences and marketing management.
• Exploring the potential link between corporate financial success and corporate social responsibility
• A comparison of the regional strategic management of fashion apparel brands.
• Analysis of market segmentation’s effect on hotel industry customer loyalty.
• The analysis of the influence of social media on customer relationship management in the hotel industry.
• The analysis of supply chain management on operational efficiency in the hotel industry.
• The relationship between customer satisfaction, market share, and profitability
• An empirical study into the relationship between brand image and consumer perception.

Marketing management has a broad scope as it is not confined to one industry or market. It is necessary to effectively market goods and services in any economic sector. In marketing, strategic thinking, management practices, and techniques are used to develop and implement marketing programs that help businesses flourish and grow. We hope you can pick one from the aforementioned marketing management dissertation topics.

Alternatively, you may want to read about the dissertation proposal writing service and the full dissertation writing service to see how our services can ease your workload by completing your dissertation to the required criteria.

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How to find dissertation topics about marketing management.

For dissertation topics in marketing management:

• Study recent marketing challenges.
• Explore consumer behavior trends.
• Analyze digital marketing innovations.
• Investigate branding strategies.
• Examine market segmentation.
• Consider ethical marketing issues.

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100 best marketing research topics for all.

Because of the many aspects of marketing, choosing marketing topics to write about may put one in a dicey situation. This article provides some hot topics in marketing that will help you select an area of focus and select relevant topics from that niche. From marketing research topics for college students to social issues in marketing, we have got you covered! So sit down and relax as we take you through the list of marketing research topics our professional writers prepared just for you!

Marketing Thesis Topics

Are you in need of well-thought-out marketing thesis topics and marketing dissertation topics? Then you’re in the right place! This list of marketing paper topics presented will give you a distinct thesis/dissertation.

• Analysis and determination of consumer buying behavior for Coca-Cola
• A study on famous well-marketed brands that got away with selling substandard quality products
• A study showing the impact of advertising on consumer behavior
• Brand advertising and political campaigns: a possible interwoven impact?
• A review of the outcomes of advertising in a recession
• Exhaustive research on how brands exploit impulsive buying
• A study of how celebrity endorsements on ROI affect CPG brands
• A survey of the impact of augmented reality on marketing experiences
• Critical research on how AI will help make better marketing decisions
• A study of the perspective and reception of Americans to targeted ads based on their browser history

Current Marketing Issues

There are numerous marketing issues around the world today. These global marketing issues threaten the survival of many businesses and the economy at large. Here is a list of current marketing issues!

• A decline in organic reach on social media platforms
• Difficulty in building a well-recognized brand name
• Getting readers to see content
• Understanding marketing results
• Marketing budgets included by BREXIT
• Optimizing business for voice search
• Bridging the technology gap
• Ensuring compliance with GDPR
• Overdependence of potential customers on amazon
• The effect of COVID-19 on the global economy

Marketing Research Topics

Getting marketing topics for research has been made considerably more comfortable with this list of marketing research paper topics. Ready to explore the marketing research topics we have, let’s delve right in!

• Exploring how organizations use corporate social responsibility (CSR) to reinforce brand equity
• The effect of social media on buying choices
• Online purchasing: a study of the product characteristics buyers look for
• An exploration of the differences in marketing strategies across cultures
• Manipulation tactics: how brands can get more customers
• A study of how customer loyalty is affected by brand image
• Analyzing how TV advertising affects the top of mind awareness
• Do people appreciate being click baited into sponsored posts?
• A study on how to make customers purchase goods and services in the luxury category

Digital Marketing Blog Topics

Digital marketing remains a very important aspect of marketing in the world today. Here are some very juicy digital marketing topics you can write a great blog on!

• 10 insightful differences between paid search and organic search
• Tips for promoting content on Pinterest
• SEO tactics to avoid like the plague
• How to increase your followers on social media
• Best tips to help you grow your paid social ROAS
• Why should you follow your competitors on social media?
• Dos and don’ts of social media marketing
• How to create content your audience will be eager to share

Marketing Essay Topics

• What is the most effective form of marketing?
• Internet marketing trends to expect in the future
• What important brand attributes lead to an increase in customer loyalty?
• A look into marketing approaches that broke through strong market monopoly
• The impact of social media on consumer buying behavior
• Comparison of advertising versus building brand equity
• Rebuilding trust in influencer marketing
• How to generate leads effectively

Content Marketing Topics

• 10 biggest graphic design mistakes companies make in their marketing pieces
• How to create captivating e-newsletters that people will pay attention to
• Repurposing marketing content for small businesses
• Working more micro-content into marketing efforts
• Multi-step versus one-step content marketing campaigns
• The five Cs when creating content marketing copy
• Creating compelling content marketing campaigns in 10 steps
• Content marketing: how to generate more leads and close sales

Strategic Marketing Problems

There are many marketing problems in companies and businesses that threaten to cripple the advancement of the industry. Here is a list of some marketing problems you may be willing to proffer solutions to.

• Inability to explain products or services delivered
• Not clearly defining a company’s market segment
• Lack of innovating commercial department
• Lack of business visibility
• Missing links between sales and marketing departments
• Lack of marketing plan
• Lack of personal branding, brand image, and professional reputation
• Thinking the company or business can survive without marketing

Marketing Blog Topics

• Facebook advertising: pros and cons
• 10 benefits of inbound marketing
• The most frustrating problems faced in inbound marketing
• How to generate subscribers for your blog faster than ever!
• 10 benefits of content marketing lead magnets
• Five video content marketing myths you must discard
• 30 social media campaign ideas from big brands

Controversial Marketing Topics

• Does google give preferential treatment to big brands?
• Does social media affect SEO ranking?
• Are grey SEO techniques safe?
• Are YouTube videos more engaging than TV ads?
• Are building e-mail lists still one of the best ways to sell?
• Will immersion marketing through VR technology to be accepted?

Sport Marketing Research Topics

Sports marketing continues to remain a significant source of revenue. Hence, research in this area will continue to stay relevant. Here are some sport marketing topics you could consider working on.

• How the extraordinary content offered by intelligent chatbots can help sports teams strengthen fan loyalty
• Emerging opportunities in sports marketing and how to capitalize on them
• How to effectively capitalize on the wearables market
• Should more women and children get into sports?
• Should seniors be allowed to participate in some games?

Marketing Presentation Topics

• Mastering in-house SEO
• The path to gaining and building customers trust
• Brand awareness versus ROI
• Effectively personalizing customer communications
• The best SEO strategies that increase site traffic

International Marketing Topics

Marketing connects the global world, and this is why it is essential to marketing development. Here are some international marketing topics to consider!

• The effect of globalization on consumer behavior
• How do international brands compare to local brands?
• Do international brands always have advantages over a local brand?
• Creating brand awareness by utilizing global event marketing
• How to market products on an international level

Marketing Plan Topics

• The importance of a marketing plan to the success of a business or product launch
• Building a tactical marketing plan
• How is a marketing strategy different from a marketing plan?
• Indispensable parts in writing a marketing plan

Ethical Issues In Marketing

• Targeted Ads based on browser history
• Immersion marketing through virtual reality
• The exploitation of impulsive buying
• Click baiting into sponsored posts

Affiliate Marketing Topics

• How to find profitable niches in affiliate marketing
• How to get readers interested in what you market
• How to build a personal website: the ultimate guide

Congratulations! We hope you have been able to guide you in choosing your desired topic in marketing successfully. Alo, you can check out our business topics. We wish you the best in your research!