business plan for athletic training facility

How To Write a Business Plan for Athletic Training Center in 9 Steps: Checklist

By alex ryzhkov, resources on athletic training center.

• Financial Model
• Business Plan
• Value Proposition
• One-Page Business Plan
• SWOT Analysis
• Business Model
• Marketing Plan

Are you passionate about fitness and looking to turn your love for athletics into a successful business venture? Look no further than starting your own athletic training center. With the rising demand for personalized training and flexible workout schedules, the athletic training industry is booming. According to the latest statistics, the market for athletic training centers in the US is projected to grow at a CAGR of 6.2% from 2021 to 2026.

If you're ready to take the leap and start your own athletic training center, here is a step-by-step checklist to guide you through the process:

• Identify your target market
• Conduct market research
• Define your unique value proposition
• Create a business model
• Develop a marketing and sales strategy
• Calculate start-up costs and secure funding
• Set goals and objectives
• Determine the legal structure of your business
• Assemble a team and gather necessary resources

By following these 9 essential steps , you'll be well on your way to building a thriving athletic training center that caters to the needs of athletes and fitness enthusiasts seeking personalized training and flexibility in their workout routines. Whether it's strength training, cardio, or sports-specific training, your center can offer different rates and packages to cater to various fitness needs.

So, if you're ready to make your mark in the athletic training industry, let's dive into each step and discuss the key considerations and strategies that can help you write a comprehensive business plan for your athletic training center.

Identify Your Target Market

One of the crucial first steps in creating a successful business plan for an athletic training center is identifying your target market. Understanding your target market will help you tailor your services and marketing efforts to effectively reach and engage with potential customers.

When identifying your target market, consider factors such as age, gender, location, income level, fitness goals, and interests. This information will help you create a buyer persona, which is a fictional representation of your ideal customer. By developing a clear understanding of your target market's demographics and psychographics, you can better tailor your services and marketing messages to attract and retain customers.

Tips for identifying your target market:

• Conduct market research to gather data on potential customers in your area.
• Consider partnering with local sports teams or organizations to understand their training needs.
• Utilize surveys or focus groups to gather insights from individuals who would be interested in athletic training.
• Visit other athletic training centers in your area to understand their target market and identify any gaps in services.

By identifying your target market early on, you can create a strong foundation for your business plan and develop strategies that specifically cater to the needs and preferences of your target customers. This will ultimately help you attract and retain a loyal customer base and achieve success in the athletic training industry.

Conduct Market Research

The second step in creating a business plan for an athletic training center is to conduct thorough market research. This step is crucial as it provides valuable insights into your target market, competition, and industry trends. Here are key points to consider during the market research phase:

• Identify your target market: Determine the demographics, preferences, and needs of your potential customers. Are you targeting professional athletes, fitness enthusiasts, or a specific age group?
• Analyze the competition: Research existing athletic training centers in your area. Assess their offerings, pricing, and customer experience. Identify gaps in the market that you can fill with your unique value proposition.
• Study industry trends: Stay abreast of current fitness trends, training methodologies, and emerging technologies in the industry. This knowledge will not only help you develop competitive services but also differentiate yourself from others.
• Evaluate demand and market saturation: Assess the demand for athletic training centers in your targeted location. Determine whether the market is saturated or if there is room for a new player.
• Utilize online resources, industry publications, and market research reports to gather reliable data and insights.
• Conduct surveys or interviews with potential customers to gather firsthand information about their preferences and needs.
• Observe competitors' customer reviews and social media presence to gain insights into their strengths and weaknesses.

By conducting comprehensive market research, you will have a clear understanding of your target market, competition, and industry dynamics. This knowledge will enable you to make informed decisions regarding your business model, marketing strategies, and overall positioning in the market.

Define Your Unique Value Proposition

Your unique value proposition is what sets your athletic training center apart from the competition. It is the unique combination of factors that make your business attractive and valuable to your target market. Here are some important steps to define your unique value proposition:

• Identify your target market: Clearly define the specific group of athletes and fitness enthusiasts that you will be targeting. This will help you understand their needs and preferences, and tailor your value proposition accordingly.
• Identify your competitors: Research and analyze the existing athletic training centers in your area to understand what they offer. This will help you identify gaps in the market and differentiate your value proposition.
• Highlight your strengths: Identify the unique strengths and capabilities of your training center. This could be your specialized training methods, state-of-the-art equipment, experienced trainers, or convenient location. These strengths will form the core of your value proposition.
• Address customer pain points: Understand the common challenges and pain points faced by athletes and fitness enthusiasts. Identify how your training center can address these pain points and provide solutions that differentiate you from the competition.
• Create a compelling message: Once you have identified your strengths and addressed customer pain points, craft a clear and compelling message that communicates the unique value your training center offers. This message should resonate with your target market and convince them to choose your center over others.
• Keep your value proposition concise and easy to understand.
• Focus on the benefits and outcomes your training center can deliver.
• Regularly review and refine your value proposition to stay relevant in the market.

Defining your unique value proposition is essential for attracting and retaining clients in a competitive athletic training center market. It sets a strong foundation for your business and sets you apart from the competition.

Create A Business Model

Creating a solid business model is crucial for the success of your athletic training center. This model will serve as the blueprint for how you will generate revenue, structure your operations, and provide value to your target market.

1. Determine your pricing strategy: Decide on the hourly or monthly rates that will be charged to clients for training sessions. Consider factors such as market demand, competition, and the value you provide to determine competitive and profitable pricing.

2. Define your services: Clearly outline the different types of training sessions and packages you will offer. This can include strength training, cardio, sports-specific training, and any additional services such as nutrition counseling or sports injury rehabilitation.

3. Design your training programs: Develop detailed training programs that cater to the specific needs and goals of your clients. Customize programs based on their fitness level, age, and any individual requirements they may have.

4. Offer personalized coaching: Consider providing one-on-one coaching sessions to meet the demand for individualized attention and guidance. This can attract clients who prefer a more hands-on approach and are willing to pay a premium for personalized training.

5. Determine your schedule: Establish a flexible schedule that accommodates the availability of your clients. This could include offering early morning or late evening sessions to cater to those with busy work or school schedules.

• Consider offering discounted packages for clients who commit to a certain number of training sessions upfront.
• Explore partnerships with local sports teams or schools to provide group training sessions or specialized programs.
• Regularly review and update your business model to adapt to changing market trends and customer preferences.

6. Determine your facility requirements: Assess the space and equipment required to deliver your training programs effectively. Consider factors such as the size of the training area, the type of equipment needed, and any additional amenities that can enhance the client experience.

7. Develop policies and procedures: Create clear guidelines for client registration, cancellation policies, and any other operational procedures. These policies will help ensure consistency and professionalism in your business operations.

8. Consider partnerships and collaborations: Explore potential partnerships with other businesses to enhance your offerings. This could include collaborating with sports apparel brands, nutrition supplement companies, or sports facilities to cross-promote each other's services.

9. Determine your revenue streams: Identify additional revenue streams beyond training sessions, such as selling merchandise or offering online training programs. Diversifying your revenue can provide stability and increase your overall profitability.

Remember, your business model should be flexible and adaptable. As you gain insights and feedback from your target market, be open to refining and adjusting your model to better meet their needs and preferences.

Develop A Marketing And Sales Strategy

Once you have identified your target market and conducted market research, it's time to develop a marketing and sales strategy for your athletic training center. This strategy will outline how you plan to attract and retain clients and generate revenue for your business.

Your marketing strategy should include a combination of online and offline tactics to reach your target audience. Utilize digital marketing channels such as social media, email marketing, and search engine optimization to increase your online visibility. Create engaging content that showcases the benefits of training at your center and highlights your unique value proposition.

Tip: Consider creating a blog or vlog to provide valuable fitness tips and insights to your audience. This can help establish you as an expert in the industry and build trust with potential clients.

In addition to online marketing, don't underestimate the power of local marketing initiatives. Attend community events, sponsor local sports teams or fitness challenges, and distribute flyers or brochures in popular fitness locations. Building relationships with local influencers or businesses can also help you expand your reach and attract new clients.

Tip: Offer free trial sessions or discounted packages to encourage potential clients to experience your training center firsthand. This can help build trust and increase the likelihood of converting them into paying customers.

When it comes to sales, develop clear pricing packages and options that cater to different fitness needs and budgets. Ensure your sales team is well-trained and equipped to communicate the value of your training center effectively. Consider offering incentives for referrals to encourage existing clients to spread the word about your center.

Tip: Track and analyze your marketing and sales efforts to identify what strategies are most effective in generating leads and converting them into clients. Use this data to refine your approach and allocate resources to the most impactful channels.

Remember, developing a marketing and sales strategy is an ongoing process. Stay updated on industry trends and continually evaluate and adjust your strategies to stay ahead of the competition and meet the changing needs of your target market.

Calculate Start-Up Costs And Secure Funding

Calculating the start-up costs for your athletic training center is crucial to understanding the financial requirements of your business. It will give you a clear picture of the initial investment needed to launch your center and ensure its smooth operation.

Here are a few key steps to help you calculate start-up costs:

• Identify all the necessary equipment, such as gym machinery, weights, cardio machines, and specialized training equipment. Research suppliers and determine the cost of purchasing or leasing these items.
• Consider the expenses for setting up the physical space for your training center, including renovation, decoration, signage, and necessary permits.
• Account for operational costs, such as utility bills, insurance, cleaning supplies, and maintenance expenses.
• Factor in expenses for marketing and advertising to promote your center and attract clients.
• Don't overlook administrative costs such as software, office supplies, and staffing.
• Include legal and professional fees associated with setting up your business structure and obtaining the necessary licenses and permits.
• It's always wise to add a contingency buffer to your start-up cost calculations to account for unforeseen expenses or unexpected delays in opening your training center.
• Consider reaching out to industry peers or connecting with local business organizations to gain insights into typical start-up costs within the athletic training industry.
• Research available funding options for your start-up, such as small business loans, grants, or seeking investors. Prepare a comprehensive business plan and financial projections to present to potential funders.
• Explore partnerships or sponsorships with local sports teams, fitness brands, or health organizations as potential funding sources.

Securing funding for your start-up costs is vital to ensure a strong financial foundation for your athletic training center. By accurately calculating your start-up costs and exploring different funding options, you can confidently approach lenders or investors to secure the necessary capital for your business.

Set Goals and Objectives

Setting goals and objectives is a crucial step in creating a business plan for your athletic training center. Clearly defining what you want to achieve will guide your decision-making process and help you stay focused on your ultimate vision.

When setting goals, it is essential to make them specific, measurable, achievable, relevant, and time-bound (SMART). Specific goals provide clarity and direction, while measurable goals allow you to track progress and evaluate success. Achievable goals ensure they are within reach and realistic, while relevant goals align with your overall business objectives. Time-bound goals have a set deadline, helping you stay accountable and motivated.

Consider both short-term and long-term goals. Short-term goals may include attracting a certain number of clients within the first three months or increasing revenue by a certain percentage in the first year. Long-term goals could involve expanding your training center to multiple locations or becoming the go-to facility for elite athletes in your region.

As you set your goals, also think about your business's key performance indicators (KPIs) that will track the success of those goals. This could include metrics such as client retention rate, average revenue per client, or the number of new clients acquired each month.

Tips for setting goals and objectives:

• Start by brainstorming your goals and objectives, and then refine them down to the most critical ones that align with your vision.
• Make sure your goals are challenging yet realistic to keep you motivated and focused.
• Break down larger goals into smaller, manageable milestones to make progress more tangible.
• Regularly review and update your goals to adapt to changing market trends or business priorities.
• Communicate your goals to your team and involve them in the goal-setting process to foster alignment and ownership.

By setting clear goals and objectives, you will have a roadmap for success for your athletic training center. Regularly track your progress, reassess, and adjust your goals as needed to ensure your business remains on track to achieve its full potential.

Determine The Legal Structure Of Your Business

When starting an athletic training center, it is crucial to determine the legal structure of your business. This decision will have implications for your liability, taxes, and overall management. Here are some important considerations to keep in mind:

• Consult with a legal professional: It is highly recommended to consult with an attorney who specializes in business law. They will provide valuable guidance and help you understand the legal requirements specific to your industry.
• Choose an appropriate legal structure: The most common legal structures for athletic training centers are sole proprietorship, partnership, limited liability company (LLC), and corporation. Each option has its advantages and disadvantages, so carefully evaluate which structure aligns with your business goals and circumstances.
• Consider liability protection: It is important to consider the level of liability protection you desire. For example, forming a separate legal entity like an LLC or corporation can offer personal asset protection in the event of lawsuits or financial obligations.
• Register your business: Once you have chosen a legal structure, you will need to register your business with the appropriate government agencies. This typically involves obtaining a business license and acquiring necessary permits.
• Understand tax obligations: Different legal structures have different tax implications. Educate yourself about the tax requirements associated with your chosen structure and ensure compliance with federal, state, and local tax laws.
• Seek legal advice early on to avoid any legal issues down the line.
• Research and understand the specific legal requirements for athletic training centers in your area or jurisdiction.
• Consider the long-term goals and potential growth of your business when choosing a legal structure.
• Maintain proper bookkeeping and documentation to ensure legal compliance.

Assemble A Team And Gather Necessary Resources

To successfully run an athletic training center, it is essential to assemble a skilled and dedicated team. Surrounding yourself with individuals who share your vision and have expertise in various aspects of the business will help ensure its success.

1. Define roles and responsibilities: Determine the key positions required to operate and manage your training center. These may include trainers, coaches, administrative staff, marketing specialists, and finance personnel. Clearly define the roles and responsibilities for each position to ensure everyone understands their contributions to the business.

2. Recruit qualified professionals: Seek individuals who have experience and knowledge in sports training, fitness coaching, and business management. Look for certifications and credentials that align with the services your training center will offer. Conduct thorough interviews and reference checks to select the best candidates.

3. Foster a team-oriented environment: Encourage collaboration and open communication among your team members. Establish a positive work culture that promotes teamwork, creativity, and continuous learning. Regular team meetings and professional development opportunities can help foster a cohesive and motivated team.

4. Identify necessary resources: Determine the equipment, technology, and facility requirements needed to provide high-quality training services. Consider investing in state-of-the-art fitness equipment, performance tracking tools, and a well-designed training space to create a positive experience for your clients.

5. Build partnerships: Forge strategic partnerships with local sports teams, schools, and medical professionals to expand your network and enhance your credibility. Collaborating with like-minded organizations can lead to referrals and opportunities for cross-promotion.

• Consider hiring a business consultant or advisor with experience in the fitness industry. They can provide valuable insights and help navigate potential challenges.
• To attract and retain top talent, offer competitive compensation packages and opportunities for career growth.
• Regularly evaluate your team's performance and provide ongoing training and development opportunities to keep them motivated and up to date with industry trends.

By assembling a knowledgeable and dedicated team while also gathering the necessary resources, you will be better equipped to deliver exceptional athletic training services and create a thriving business.

In conclusion, writing a business plan for an athletic training center requires careful planning and consideration of various factors. By following the 9 steps outlined in this checklist, you can develop a comprehensive business plan that addresses your target market, unique value proposition, marketing strategy, financial requirements, and more. Remember to conduct thorough market research, set realistic goals, and assemble a skilled team to help you bring your vision to life. With a well-written business plan, you can lay the foundation for a successful athletic training center that caters to the needs of athletes and fitness enthusiasts.

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Multi Sport Complex Business Plan

Start your own multi sport complex business plan

The Supreme Courts

Executive summary executive summary is a brief introduction to your business plan. it describes your business, the problem that it solves, your target market, and financial highlights.">.

The Supreme Courts will be a full-service multisport complex situated along Boulder Highway in Henderson, Nevada. There are currently no other sports facilities like this one anywhere in the Las Vegas Valley. This plan will be used to define the scope of our services, as well as a means of gaining the necessary investments to open the facility. It will also be used on a continual basis in the evaluation of The Supreme Courts mission, goals, and objectives.

The keys to success for The Supreme Courts are our ability to market effectively, creating an unmatched “cool” atmosphere where people will like to be, and hiring qualified/certified and knowledgeable staff to aid in the running of our programs and leagues.

The sports and fitness club industry is a booming business that produced over $10.6 billion last year and is projected to continue its current trend according to **. The Supreme Courts is conservatively projecting a strong net profit in its first year of operation with this number increasing significantly by the end of year three.

** Confidential or proprietary information deleted.

1.1 Objectives

The main objectives for The Supreme Courts are as follows:

• Sell 800 memberships in year one, 1,200 by the end of year two, and 1,600 by the end of year three.
• Organize and develop various sports leagues and market them effectively so as to fill them to capacity (i.e. seven leagues running twice a year with 8 – 12 teams per league).
• Show at least a 5% return to investors in the first year of operation.

1.2 Mission

The Supreme Courts is a multisport and fitness complex designed to be used by the residents of Henderson and the surrounding areas. It is our mission to provide the best programs, staff, and equipment, to fully meet the various sports and fitness needs of our members, while generating a profit for the owners and investors. Besides providing an excellent value to our customers, The Supreme Courts is determined to create an unmatched sporting atmosphere that will add to the enjoyment of every member and employee of the facility. Dedicated to the community, The Supreme Courts strives to support and sponsor community events, as well as host them whenever possible. Our hope is that through the use of our facility, members’ enjoyment and appreciation for sports, fitness, and for life will be enhanced.

1.3 Keys to Success

The Keys to Success for The Supreme Courts are as follows:

• Marketing : We must make The Supreme Courts a common name in the Las Vegas Valley and creatively market our services to each of our market segments.
• Atmosphere of facility : By creating an unmatched “cool” atmosphere in The Supreme Courts through the use of first class equipment, floors, colors, and big screen TVs, people will want to frequent our facility often and our ability to retain members will be enhanced.
• Knowledgeable/qualified staff and management : By providing the users of the facility with knowledgeable and qualified staff who show genuine concern for the patrons, people will feel comfortable and confident that The Supreme Courts can meet all of their sport and fitness needs.

Company Summary company overview ) is an overview of the most important points about your company—your history, management team, location, mission statement and legal structure.">

The Supreme Courts is a new multisport complex that will provide both members and casual users an opportunity to participate in a variety of sports and leisure programs and activities.

2.1 Company Ownership

The Supreme Courts will be a Limited Partnership C corporation that will be privately owned. Brian Ehlert and Rich Bohne will own 26% of the company each, while 12 other limited partners will each own 4%.

2.2 Start-up Summary

Our start-up requirements come to $2,500,000. Included in these costs is the land, building, all development costs, equipment, and start-up capital. The assumptions are shown in the following table and chart.

The Supreme Courts will be a multisport complex that provides its users with various services. A first class fitness and lifestyle center, three full-size basketball courts that can also accommodate many other sports, a food and beverage/lounge area, a massage therapy clinic and other amenities such as offices, a conference room, a childcare center, and full-service locker rooms will all be available in the facility. Along with these amenities, The Supreme Courts will provide its users with qualified and knowledgeable people to make sure all of their sport and fitness needs are met.

3.1 Weights and Fitness

The Supreme Courts will house a large fitness and lifestyle center that will match or exceed any other in the city. This fitness and lifestyle center will include top-of-the-line equipment in free weights, machine weights, and aerobic machines. The majority of the lifestyle center will be located on the upper level of the complex that will surround the three basketball courts. This will allow the users the option of watching the activities going on down below, or to watch one of the many TVs that will be set up for their enjoyment.

This aspect of the facility will be run by a certified strength and conditioning specialist (CSCS) who will hire and train his/her staff to meet the demands of the members. This person will report to and work directly with the general partners of The Supreme Courts and his/her duties will include, but will not be limited to, general supervision, personalized training for members, program development for camps and clinics, and aiding in the marketing and promotional aspects of the facility.

Three full-size basketball courts and six volleyball courts will highlight the main floor of The Supreme Courts. Along with these two sports, the floors will be able to accommodate badminton, indoor soccer, indoor field hockey, touch football, gymnastics, dance, aerobics, and more. These hardwood courts will be manufactured and installed by the industry leader, Robbins Sport Surfaces, and will be the premier sports floors in all of Henderson. With the added attraction of world class portable basketball systems from Schelde North America or BPI, The Supreme Courts will quickly become known as the place to be for leagues, camps, or pick-up games.

With his education and vast experience in this area, the scheduling of events and activities on these floors will be done by Rich Bohne, one of the general partners of The Supreme Courts. The development of sports leagues, camps, and clinics, along with other various day-to-day operations of the facility will also be Rich’s responsibility.

3.3 Food Services

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A qualified, experienced person will be hired to run this aspect of the facility. He/she will have the responsibility to meet necessary standards and to report to, and work directly with the general partners of The Supreme Courts to make sure the needs of the users in this area are met. If additional staff are required, this person will hire and train those people in accordance with The Supreme Courts policies.

3.4 Massage Therapy

An area for a massage therapy clinic will be located on the main floor of the facility. This service will be available to both the general public and users of the facility at a cost reflective of the industry standard. This amenity will be an added bonus to the users of The Supreme Courts as it will be conveniently located right inside the complex.

At this time, The Supreme Courts is deciding on whether to hire their own massage therapists or to lease out the space to an already established massage therapy practice.

Other features and services The Supreme Courts will have include:

• Full-service locker rooms for both men and women that will accommodate up to 120 lockers. Large shower areas, benches, sinks, and bathroom facilities will all be included as well.
• A large childcare area that will allow users to access the facility at their convenience. The childcare will be on the first level of the complex and have a large play area that will be continuously monitored by our childcare staff. The staff will be responsible for the care and well-being of the children they are watching, along with providing a fun and interesting environment for the children. This service will be offered to the facility users for a very minimal fee.
• An administrative area housing various offices and a conference room will be located on the main floor of the facility.
• A pro shop will be strategically placed in The Supreme Courts to attract impulsive buyers. Users will pass through the pro shop upon entering and exiting the facility. The pro shop will sell sports shoes, and apparel and eventually our own line of products that will be available exclusively at The Supreme Courts. Brian Ehlert, one of the general partners, will be in charge of inventory for the pro shop, and general staff will be involved in the daily sales and service.

Market Analysis Summary how to do a market analysis for your business plan.">

The Supreme Courts will be the only multisport complex of its kind in all of the Las Vegas Valley. Some aspects of the facility will cater mainly to the City of Henderson residents. Other aspects however, will appeal to everyone in the valley.

Because of the diversity in the activities and programs available in The Supreme Courts, our market segments vary from dedicated workout junkies to people who just want a few hours of fun and recreation.

From 1990 to 1999, memberships at health clubs rose from 20.7 million to 30.6 million according to the latest statistics from **. This trend is projected to continue. Not only that, but frequent users of fitness clubs soared by 84% during the same period. From recent surveys of over 360 fitness clubs (conducted by **), the eight most profitable programs for fitness centers were identified. The Supreme Courts offers six of these eight, including the top three. Due to the market for fitness clubs in Henderson, The Supreme Courts has a very bright future.

The average number of members for multipurpose clubs registered with ** (The Supreme Courts will be a ** member) in 1999 was over 2,104. The total number of ** clubs in 1999 was 3,185, many of which were fitness only clubs which average just over 1,200 members.

4.1 Market Segmentation

• Weekend Warriors : an important market segment for The Supreme Courts will be the weekend warriors. These people don’t like to be locked into long-term commitments but like the freedom to come and go when the opportunity presents itself. These people will be a target market for special promotions and periodic activities.
• Hardcore Fitness Buffs : another market segment for our facility will be those who view themselves as dedicated fitness gurus. These people are very particular about the type of workout equipment they use, and usually enjoy the opportunity to be “looked at” by other users of the facility. As long as the right equipment is available, these people are willing to lock into long-term commitments with a facility.
• Gym Rats : a third market segment for The Supreme Courts will be those people who love to be in a gym. Usually associated with basketball, gym rats seek to find places to play, practice, or just hang out, usually at a very reasonable price. The better the atmosphere, and the more people to watch them, the more gym rats are attracted to a facility. This is a very large market for The Supreme Courts.
• Families : this is a smaller, but important market segment for our facility. We have “something for everyone” and that will attract families that want to become members of the facility as well as families who simply want a few hours of fun every now and again. These people will also be the main target for summer camps and activities that allow for fun and education for the children while the parents enjoy some relatively cheap babysitting.
• Business Travelers : another small market segment, travelers to the City of Henderson will be attracted to use this facility for various purposes without the pressure or hassle of a required membership. The simple daily walk-in fee will make The Supreme Courts a very attractive place to workout for these people.
• Tourists : another small market segment for The Supreme Courts will be the tourists who are attracted to the facility because of its size and appearance. Fabric structures often become tourist attractions because of their different and interesting appearance.

4.2 Target Market Segment Strategy

Due to the size and convenient location of our facility, many people will be attracted to The Supreme Courts to see what we have to offer. However, we will not be content to just wait for customers to come to us. Instead, we will focus our marketing strategies on those market segments who match our offerings. The great thing about marketing The Supreme Courts, is that each market segment relates, in certain ways, to all the others.

Our main objective with our early marketing strategy will be to get people into our facility. Once people see what we have to offer, and feel the atmosphere that will be created, they will want to return and participate in the many activities and programs that will be available to them.

• Offering tours to junior and senior high schools during the building and early completion stages of the facility.
• Having a large promotional event to open the facility that will be free to everyone.
• Mailing out free day passes to all of the surrounding area.

Following the opening of The Supreme Courts, print and radio media will be used to promote both the facility and the programs that are being offered to attract new people from all over the Las Vegas Valley.

As a ** member, many resources are also available for marketing and promotional ideas that have been effective for other facilities.

4.3 Service Business Analysis

The sport and fitness business is a booming industry, with total revenues for 1999 over $10.6 billion. Because of this, fitness clubs are popping up all over the place, including airports and grocery stores! The size and scope of these clubs vary from small, individually owned workout facilities, to very elaborate, publicly owned franchises. According to statistics from **, as of July, 2000 there were 15,910 clubs in the USA with over 30 million total club members. That is an average of over 1,800 members per club. Multisport clubs, like The Supreme Courts, averaged over 2,800 members per club. One of The Supreme Courts challenges is to establish itself as a legitimate sport and fitness club that is appealing to each of its market segments, and position itself as a great deal for members and casual walk-ins alike.

4.3.1 Competition and Buying Patterns

The competition for The Supreme Courts in Henderson include two ** clubs, **, **, and **. At all of these clubs, various types of memberships are available. Some require long-term commitments while other have a minimum commitment of at least one full month.

Potential fitness club members will usually compare clubs and find the one that fits their specific needs, or has the amenities that he/she wants. Value is usually very important to these potential members as most people want to get the best value for their dollar.

Strategy and Implementation Summary

The Supreme Courts has a very large potential market. Because of the small number of recreation and fitness facilities in the City of Henderson, we feel we will become the number one sports and fitness complex quickly. This will be accomplished by actively and continuously promoting The Supreme Courts through radio and media advertisements as well as through hosting and supporting various community events.

5.1 Competitive Edge

The Supreme Courts’ competitive edge is two fold. First, The Supreme Courts is the only multisport complex that offers three full-size basketball courts that are available for the members and the community to use and/or rent. On top of this, the scope and variation of the programs that will be run from this facility are unmatched by any other club in the area. The second part of our competitive edge is the location, size, and appearance of the facility that will attract many people into the complex.

By maintaining our focus in our strategy, marketing, program development, and fulfillment, The Supreme Courts will be known as the top sports and fitness club in Henderson. We should be aware, however, that our competitive edge may be diluted if we become complacent in our program development and implementation. It will be important for The Supreme Courts to keep up with the current trends in both sport and fitness programs.

5.2 Sales Strategy

Sales in the sport and fitness club business are based on the services and amenities provided by the facility. The “something for everyone” slogan fits perfectly with The Supreme Courts. All of the users of our facility must feel like they are getting the best possible value for their money. If there is a better value, for equal services, The Supreme Courts will match or beat that value for our customers.

Each person desiring a membership at The Supreme Courts will be able to sit down with a representative and be notified of all of their membership options. During this brief discussion, the person will be also be informed of all of the services, programs, and amenities The Supreme Courts has to offer. It will be important to establish a relationship of trust with our members as membership retainment is an important aspect in our business.

5.2.1 Sales Forecast

The following table and chart give a run-down on forecasted sales for each of our sources of revenue.

5.3 Milestones

The accompanying table lists important program milestones, with dates and managers in charge, and budgets for each. The milestone schedule indicates our emphasis on planning for implementation.

What the table doesn’t show is the commitment behind it. Our business plan includes complete provisions for plan-vs.-actual analysis, and we will hold monthly follow-up meetings to discuss the variance and course corrections.

Management Summary management summary will include information about who's on your team and why they're the right people for the job, as well as your future hiring plans.">

The initial management team for The Supreme Courts depends mainly on the general partners. Rich Bohne and Brian Ehlert will stay within their expertise in running the day-to-day operations of the facility such as scheduling, marketing, and promotions, along with running and developing various leagues and programs for the community. Back-up for the general partners will include staff members who will compensate for the founders lack of experience in each area. For example, qualified personnel will be hired for the food and beverage, massage therapy, and fitness areas. General help staff will be hired on a need basis as the users of the facility increase. There will also be a janitor hired for basic cleanliness and maintenance of the complex.

6.1 Personnel Plan

See the following table for a more detailed list of The Supreme Courts personnel.

Financial Plan investor-ready personnel plan .">

We are assuming start-up capital of $336,500 and a long-term (20 year) bank loan of $1,250,000. The remainder of the necessary financing will come through investors.

7.1 Important Assumptions

The financial plan depends on important assumptions, most of which are shown in the following table as annual assumptions. The monthly assumptions are included in the appendix. From the beginning, we recognize that collection days are critical, but not a factor we can influence easily. At least we are planning on the problem, and dealing with it. Interest rates, tax rates, and personnel burden are based on conservative assumptions.

Some of the more important underlying assumptions are:

• We assume a strong economy, without major recession.
• We assume the rate of growth for the number of sport and fitness club memberships will continue.

7.2 Break-even Analysis

The following table and chart summarize our break-even analysis.

7.3 Projected Profit and Loss

Our projected profit and loss is shown on the following table. We show a conservative estimate of net profits/sales, with that increasing each year. According to the research done through ** and **, these projections are very conservative and should be easily attained.

The detailed monthly projections are included in the appendix.

7.4 Projected Cash Flow

The following cash flow projections show our annual amounts only. For more detailed monthly projections please see the appendix.

Cash flow projections are critical to our success. The monthly cash flow is shown in the illustration, with one bar representing the cash flow per month, and the other the monthly balance. The annual cash flow figures are included here and the more important detailed monthly numbers are included in the appendix.

7.5 Projected Balance Sheet

The balance sheet in the following table shows managed but sufficient growth of net worth, and a sufficiently healthy financial position. The monthly estimates are included in the appendix.

7.6 Business Ratios

Business ratios for the years of this plan are shown below. Industry profile ratios based on the Standard Industrial Classification (SIC) code 7991, Sports Programs – Indoor Courts, are shown for comparison.

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Gym Business Plan Template (FREE)

Get this free gym business plan template to learn how to create a gym business plan . Use the free gym business plan examples and then modify as needed.

When starting a gym , it’s crucial to have a solid business plan in place. A business plan serves as a roadmap for your gym’s success and provides a clear direction for your goals and objectives. It not only helps you identify potential challenges and opportunities but also allows you to make informed decisions that will contribute to the long-term growth and profitability of your gym .

A well-executed gym business plan establishes a strong foundation for your gym by outlining your mission, vision, and values. It helps you define your unique selling proposition and identify your gym target audience . By clearly articulating your gym’s mission statement and distinguishing factors, you can attract the right members who align with your gym’s values and goals.

Moreover, a business plan enables you to identify and mitigate potential risks and challenges. By conducting a thorough analysis of the market and competition, you can anticipate obstacles and develop strategies to overcome them. This proactive approach ensures that you are well-prepared to navigate any hurdles that may arise.

So if you are looking to start a gym then our comprehensive gym business plan template will guide you through every step of the process, from learning how to create a gym budget to gym market research to gym sales forecast financial projections . Be sure to also check out the fitness business plan template and the personal training business plan template .

Then be sure to find the tools you need to grow a gym business. From the best software for gym management to the best software for personal training to the best fitness software for fitness influencers , the Exercise.com platform has the tools you need to grow and manage your fitness business.

Sell workout plans online .

Offer booking and scheduling for your gym’s packages, sessions, memberships, and more.

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Gym Business Plan Template

A gym business plan is a comprehensive document that outlines the strategy, goals, and details of your gym business. It’s a crucial tool for planning, securing funding, and guiding your business to success. This plan should cover every aspect of your gym, including the target market, services offered, marketing strategy, and financial projections. Whether you’re opening a small boutique gym or a large fitness center, this template will guide you through the essential components of a successful business plan.

Executive Summary

• Business Name and Location : The name of your gym and its physical location.
• Mission Statement : A concise statement of your gym’s purpose and core values.
• Business Goals : Short-term and long-term objectives for your gym.
• Ownership Structure : Information about the gym’s ownership and key stakeholders.

Business Structure

• Type of Business Entity : Whether it’s a sole proprietorship, partnership, LLC, etc.
• Facility Details : Size, layout, and features of your gym facility.
• Equipment and Resources : Details about the gym equipment and other resources.

Market Analysis

• Industry Overview : The current state and trends in the fitness industry.
• Target Market : Demographic and psychographic profile of your target customers.
• Competitor Analysis : Overview of your competition and your gym’s competitive edge.
• SWOT Analysis : Strengths, weaknesses, opportunities, and threats facing your gym.

Services Offered

• Types of Memberships : Different membership options and what they include.
• Personal Training : Details about personal training services, if offered.
• Group Classes : Information on group fitness classes and scheduling.
• Additional Services : Other services like nutrition counseling, childcare, spa services, etc.

Marketing and Sales Strategy

• Branding and Positioning : Your gym’s brand image and market positioning.
• Marketing Channels : How you plan to market your gym (social media, local advertising, etc.).
• Sales Plan : Strategies for selling memberships and services.
• Customer Retention Strategies : How you plan to retain members.

Financial Plan

• Startup Costs : Initial costs involved in opening your gym.
• Pricing Strategy : Pricing for memberships, personal training, and other services.
• Revenue Projections : Forecasted income from various revenue streams.
• Expense Forecast : Ongoing operational expenses.
• Break-Even Analysis : When and how your gym will become profitable.

Operations Plan

• Staffing Requirements : Number and types of employees needed.
• Operational Workflow : Daily operations and management of the gym.
• Facility Maintenance : Plan for maintaining and updating the gym facility and equipment.

Legal and Risk Management

• Legal Considerations : Necessary permits, licenses, and legal compliance requirements.
• Insurance Requirements : Types of insurance needed to protect your business and clients.
• Risk Management Strategies : How you plan to mitigate potential risks.

Growth and Expansion

• Future Opportunities : Potential avenues for growth and expansion.
• Long-Term Goals : Where you see your gym in 5 to 10 years.

This gym business plan template serves as a blueprint to help you outline and refine your business idea. Tailor each section according to your specific vision, market, and operational strategy to create a comprehensive and effective business plan for your gym.

Read More: How to Create a Gym Business Plan

Example Gym Business Plan #1: Community Fitness Center

“Community Fitness Hub” is a gym designed to serve the local community with a focus on accessibility and inclusivity. Our mission is to provide a welcoming, supportive environment for people of all fitness levels. The gym will offer affordable memberships, diverse group classes, and community-building events.

• Facility Details : Medium-sized facility with standard gym equipment, a group class area, and a community space.
• Equipment and Resources : Cardio machines, free weights, functional training equipment, and space for group classes.
• Industry Overview : Steady growth in community-oriented fitness centers.
• Target Market : Local residents of all ages looking for a welcoming fitness environment.
• Competitor Analysis : Other local gyms, focusing on our community engagement as a key differentiator.
• SWOT Analysis : Strengths in community focus; weaknesses in smaller size compared to major chains.
• Types of Memberships : Flexible membership plans including family packages.
• Group Classes : Wide range of classes including yoga, spin, and Zumba.
• Personal Training : Affordable personal training sessions.
• Additional Services : Community events and wellness workshops.
• Branding and Positioning : Branding as a community-centric, inclusive fitness center.
• Marketing Channels : Local advertising, social media campaigns, community events.
• Sales Plan : Promotions for families and local residents.
• Customer Retention Strategies : Loyalty programs, member appreciation events.
• Startup Costs : Moderate, with investments in gym equipment and facility renovation.
• Pricing Strategy : Competitive pricing with discounts for local residents.
• Revenue Projections : Aim for steady growth through community engagement.
• Expense Forecast : Regular expenses including staff salaries, equipment maintenance, and marketing.
• Break-Even Analysis : Expected within the first two years.
• Staffing Requirements : A mix of fitness instructors, personal trainers, and administrative staff.
• Operational Workflow : Daily gym operations, class scheduling, and community event planning.
• Facility Maintenance : Regular upkeep and maintenance schedule.
• Legal Considerations : Compliance with local business regulations and health codes.
• Insurance Requirements : General liability, property, and professional liability insurance.
• Risk Management Strategies : Implementing safety protocols and regular staff training.
• Future Opportunities : Expanding services and possibly opening additional locations.
• Long-Term Goals : Becoming a well-known community fitness hub.

Read More: Best Gym Management Software

Example Gym Business Plan #2: High-End Boutique Gym

“LuxeFit Studio” is a high-end boutique gym targeting affluent clients seeking exclusive fitness experiences. We offer premium services, state-of-the-art equipment, and personalized attention in a luxurious setting.

• Type : Corporation
• Facility Details : Upscale facility in an affluent neighborhood with advanced gym equipment, personal training studios, and a wellness spa.
• Equipment and Resources : High-end fitness machines, boutique studio spaces, spa and relaxation areas.
• Industry Overview : Growing trend in luxury fitness experiences.
• Target Market : Affluent individuals looking for premium fitness services.
• Competitor Analysis : Other luxury gyms and fitness studios.
• SWOT Analysis : Strength in premium offerings; weakness in higher pricing.
• Types of Memberships : Exclusive membership options with tiered benefits.
• Personal Training : Elite personal training services with top trainers.
• Group Classes : Small, specialized classes such as reformer Pilates and boutique spin classes.
• Additional Services : On-site wellness spa, nutrition counseling, and physiotherapy services.
• Branding and Positioning : Marketed as an elite, exclusive fitness destination.
• Marketing Channels : High-end local magazines, targeted online advertising, exclusive events.
• Sales Plan : Membership through referrals and by invitation.
• Customer Retention Strategies : Personalized member services, exclusive member events.
• Startup Costs : High, due to luxury equipment and facility design.
• Pricing Strategy : Premium pricing reflecting the high-quality services and facilities.
• Revenue Projections : Aim to establish a solid base of high-paying members.
• Expense Forecast : High, including facility maintenance, staff salaries, and marketing.
• Break-Even Analysis : Expected within the first three years.
• Staffing Requirements : Highly qualified fitness trainers, spa staff, and customer service representatives.
• Operational Workflow : Providing high-quality fitness and wellness experiences, maintaining facilities.
• Facility Maintenance : High standards for cleanliness and equipment maintenance.
• Legal Considerations : Adherence to all applicable luxury service and health club regulations.
• Insurance Requirements : Comprehensive insurance coverage including high-value property and equipment.
• Risk Management Strategies : Focus on client safety and privacy.
• Future Opportunities : Expanding to other affluent markets or adding additional luxury services.
• Long-Term Goals : Establishing LuxeFit as a leading brand in luxury fitness.

Read More: Best Boutique Fitness Studio Software

Example Gym Business Plan #3: Specialized Athletic Training Facility

“Athlete’s Edge” is a specialized training facility focused on athletes and individuals seeking advanced athletic performance. Our services include sport-specific training, performance testing, and rehabilitation programs.

• Facility Details : Facility equipped with specialized equipment for athletic training and performance testing.
• Equipment and Resources : Sport-specific training equipment, performance testing technology.
• Industry Overview : Increasing demand for specialized athletic training.
• Target Market : Amateur and professional athletes, sports teams, fitness enthusiasts.
• Competitor Analysis : Other athletic training facilities and sports performance centers.
• SWOT Analysis : Strength in specialized services; potential weakness in a narrower target market.
• Types of Memberships : Membership options for individuals and teams.
• Personal Training : Sport-specific training and individualized performance programs.
• Group Classes : Strength and conditioning classes, speed and agility workshops.
• Additional Services : Injury rehabilitation, nutritional counseling, sports psychology consultations.
• Branding and Positioning : Positioned as a premier athletic training and performance center.
• Marketing Channels : Partnerships with sports teams, online marketing, sports events.
• Sales Plan : Targeted outreach to athletic organizations and schools.
• Customer Retention Strategies : Progress tracking, personalized training adjustments, athlete success showcases.
• Startup Costs : Moderate to high, due to specialized equipment and technology.
• Pricing Strategy : Pricing based on the specialized nature of services.
• Revenue Projections : Steady growth as reputation and client base build.
• Expense Forecast : Ongoing costs including equipment updates, staff training, and facility maintenance.
• Break-Even Analysis : Expected within two to three years.
• Staffing Requirements : Certified athletic trainers, strength and conditioning coaches, rehabilitation specialists.
• Operational Workflow : Daily training sessions, performance assessments, rehabilitation programs.
• Facility Maintenance : Regular maintenance of specialized equipment and facilities.
• Legal Considerations : Compliance with sports training and health club regulations.
• Insurance Requirements : Liability and professional insurance for trainers and staff.
• Risk Management Strategies : Emphasis on athlete safety and injury prevention.
• Future Opportunities : Expanding services, partnering with more sports teams, and potential franchising.
• Long-Term Goals : Becoming a recognized leader in athletic performance training.

Each of these example business plans caters to a specific niche in the fitness industry, offering tailored services and experiences to meet the unique needs of their target markets. They can be adapted and expanded upon to suit the specific goals and resources of a gym owner.

Read More: Best Sports Performance Gym Software

Understanding the Purpose: Why You Need a Business Plan for Your Gym

Before embarking on any business venture, it’s essential to understand why a business plan is crucial for the success of your gym. A well-crafted business plan serves multiple purposes:

1. Attracting Investors: If you’re seeking external funding for your gym, a comprehensive business plan is a must. It demonstrates to potential investors that you have a clear vision, a viable business model, and a solid strategy to generate revenue. Investors want to see the potential return on their investment, and a business plan provides the necessary documentation to support your gym’s financial viability.

2. Guiding Decision Making: A business plan serves as a guiding document for making critical decisions. It helps you stay focused on your long-term goals and objectives, ensuring that every decision you make aligns with your gym’s overall strategy. By having a plan in place, you minimize the risk of making hasty or uninformed decisions that may have a negative impact on your gym’s growth.

3. Mitigating Risks: By conducting a thorough analysis of the market, competition, and industry trends, a business plan enables you to identify potential risks and challenges. It allows you to develop contingency plans and strategies to mitigate these risks, ensuring that your gym is well-prepared to face any obstacles that may arise.

4. Setting Realistic Expectations: A business plan helps you set realistic expectations for your gym’s growth and success. It provides a framework for measuring your performance and progress, allowing you to make adjustments and improvements as needed. By having a clear understanding of your goals and objectives, you can track your gym’s performance against these benchmarks and make informed decisions to ensure that you stay on track.

A gym business plan is essential for having a successful gym business as it guides decision making, attracts investors, mitigates risks, and sets realistic expectations. It serves as a roadmap for your gym’s growth and provides the necessary documentation to support your vision and strategy.

5. Securing Loans and Financing: In addition to attracting investors, a well-developed business plan is also crucial for securing loans and financing for your gym . Financial institutions and lenders often require a detailed business plan to assess the viability of your gym and determine the terms of the loan. By including financial projections, cash flow analysis, and a clear repayment plan, you can increase your chances of obtaining the necessary funding to start or expand your gym.

How do I create a business plan for a gym?

To create a business plan for a gym:

• Executive Summary: Outline your vision, mission, and the specific niche of your gym.
• Market Analysis: Research the local market, competition, and target audience.
• Services and Pricing: Detail the services, classes, and membership pricing.
• Marketing Strategy: Develop a plan for attracting and retaining members.
• Operational Plan: Include day-to-day operations, staffing, and facility management.
• Financial Projections: Provide detailed financial forecasts including startup costs, operating expenses, and revenue projections.

Is owning a gym a profitable business?

Owning a gym can be profitable, especially if it fulfills a niche market, is well-managed, and has a solid member base. Success depends on location, the services offered, and effective business and financial management.

How do I start a small gym business?

To start a small gym business:

• Conduct Market Research: Understand the local demand and competition.
• Find a Suitable Location: Choose a location accessible to your target audience.
• Secure Financing: Calculate your startup costs and secure necessary funding.
• Purchase Equipment: Invest in quality gym equipment.
• Marketing: Develop a marketing strategy to attract members.
• Compliance: Ensure you meet all legal and safety requirements.

How do I write a fitness plan for my business?

Writing a fitness plan for your business involves:

• Identifying Goals: Clearly define what you want to achieve with your fitness offerings.
• Target Market: Understand the needs and preferences of your target clientele.
• Service Offering: Detail the types of fitness programs and services you will offer.
• Staffing and Operations: Plan for the personnel and operational needs to deliver these services.
• Marketing and Promotion: Develop strategies to promote your services to your target market.

Read More: Fitness Business Plan Template

How profitable is a small gym?

The profitability of a small gym varies based on factors like location, membership fees, operating costs, and the gym’s popularity. While some small gyms achieve significant profitability, others may operate with narrower margins.

How do gym owners make money?

Gym owners make money primarily through membership fees, personal training services, group classes, and additional services like merchandise sales, nutritional consulting, or special programs.

What is the toughest thing about being a gym owner?

The toughest thing about being a gym owner is often managing the financial aspects, including maintaining cash flow, managing expenses, and ensuring profitability. Additionally, attracting and retaining members, and staying competitive can be challenging.

Read More: Reasons Gyms Fail

What is the average profit from owning a gym?

The average profit from owning a gym can vary widely. Some small gym owners might see profits of $30,000 to $100,000 annually, while larger gyms can have much higher profits, depending on their size and operational efficiency.

Read More: What is the average profit from owning a gym?

How do I start a gym from scratch?

To start a gym from scratch:

• Market Research: Understand your target market and competition.
• Business Plan: Develop a detailed business plan outlining your vision and operational strategy.
• Secure Funding: Determine your startup costs and secure necessary funding or loans.
• Find a Location: Choose a location that is accessible and fits your target market’s needs.
• Equip Your Gym: Invest in quality equipment that suits your gym’s focus.
• Marketing: Develop a strong marketing plan to attract members.

Read More: How to Open a Gym

How to start a gym with no money?

Starting a gym with no money can be challenging but possible through strategies like leasing equipment, finding investors, crowdfunding, starting with a personal training business, or partnering with a complementary business for space.

Read More: How to Start a Gym with No Money

Is it hard to start a gym business?

Starting a gym business can be challenging due to the significant investment, competition in the fitness industry, and the need for consistent member engagement and retention strategies.

Read More: Pros and Cons of Owning a Gym

How can I create a business plan for a personal trainer?

Creating a business plan for a personal trainer involves:

• Defining Services: Clearly outline the training services you will offer.
• Target Market: Identify your ideal client base and their needs.
• Marketing Strategy: Plan how you will attract and retain clients.
• Financial Plan: Include pricing, revenue projections, and operating expenses.
• Operational Strategy: Detail how you will manage your training schedules, client records, and any additional services.

Read More: Personal Trainer Business Plan Template

What is the business structure of a gym?

The business structure of a gym can vary but often includes options like sole proprietorship, partnership, LLC (Limited Liability Company), or corporation, depending on factors like ownership, size, and financial goals.

Read More: What is the best business structure for a gym?

How many memberships does a gym need to be profitable?

The number of memberships a gym needs to be profitable depends on its operating costs, membership fees, and other revenue streams. Generally, reaching a few hundred memberships is a good target for profitability.

Read More: How many members does an average gym need?

What is the business model of a gym?

The business model of a gym typically involves generating revenue through membership fees, personal training services, group fitness classes, and ancillary services such as merchandise sales, nutrition consulting, or child care services.

Read More: Gym Business Models

How can Exercise.com help me run a gym business?

Exercise.com can help run your gym business by providing an all-in-one software solution for membership management, scheduling, workout programming, client and member tracking, billing, and reporting. Its platform streamlines operations, enhances client engagement, and provides valuable insights to help you effectively manage and grow your gym business.

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Basketball Facility Business Plan Template

Written by Dave Lavinsky

Basketball Facility Business Plan

Over the past 20+ years, we have helped over 500 entrepreneurs and business owners create business plans to start and grow their basketball facilities.

If you’re unfamiliar with creating a basketball facility business plan, you may think creating one will be a time-consuming and frustrating process. For most entrepreneurs it is, but for you, it won’t be since we’re here to help. We have the experience, resources, and knowledge to help you create a great business plan.

In this article, you will learn some background information on why business planning is important. Then, you will learn how to easily write a basketball facility business plan step-by-step so you can create your plan today.

Download our Ultimate Business Plan Template here >

What Is a Basketball Facility Business Plan?

A business plan provides a snapshot of your basketball facility as it stands today, and lays out your growth plan for the next five years. It explains your business goals and your strategies for reaching them. It also includes market research to support your plans.

Why You Need a Business Plan for Your Basketball Facility

If you’re looking to start a basketball facility or grow your business, you need a business plan. A business plan will help you raise funding, if needed, and plan out the growth of your basketball facility to improve your chances of success. Your basketball facility business plan is a living document that should be updated annually as your company grows and changes.

Sources of Funding for Basketball Facilities

With regards to funding, the main sources of funding for a basketball facility or multisport complex are personal savings, credit cards, bank loans, and angel investors. When it comes to bank loans, banks will want to review your business plan and gain confidence that you will be able to repay your loan and interest. To acquire this confidence, the loan officer will not only want to ensure that your financials are reasonable, but they will also want to see a professional plan. Such a plan will give them the confidence that you can successfully and professionally operate a business. Personal savings and bank loans are the most common funding paths for basketball facility companies.  

Finish Your Business Plan Today!

How to write a business plan for a basketball or other indoor sports facility.

If you want to start a basketball facility or expand your current one, you need a business plan. The guide below details the necessary information for how to easily write each essential component of your basketball facility business plan.

Executive Summary

Your executive summary provides an introduction to your business plan, but it is normally the last section you write because it provides a summary of each key section of your plan.

The goal of your executive summary is to quickly engage the reader. Explain to them the kind of basketball facility you are running and the status. For example, are you a startup, do you have a basketball facility that you would like to grow, or are you operating a chain of basketball facilities?

Next, provide an overview of each of the subsequent sections of your plan.

• Give a brief overview of the basketball facility industry.
• Discuss the type of basketball facility you are operating.
• Detail your direct competitors. Give an overview of your target customers.
• Provide a snapshot of your marketing strategy. Identify the key members of your team.
• Offer an overview of your financial plan.

Company Overview

In your company overview, you will detail the type of basketball facility you are operating.

For example, you might specialize in one of the following types of basketball facilities:

• Youth training facility: This type of business specializes in providing basketball courts and training for young athletes.
• Professional training facility: This type of business caters to professional and aspiring professional athletes.
• Community gym: This type of business provides basketball courts and other athletic offerings and equipment for members of the general public to use.
• Basketball camp: This type of business provides youth with day-camp activities to improve their basketball skills.

In addition to explaining the type of basketball facility you will operate, the company overview needs to provide background on the business.

Include answers to questions such as:

• When and why did you start the business?
• What milestones have you achieved to date? Milestones could include the number of customers served, the number of campers registered, and reaching $X amount in revenue, etc.
• Your legal business Are you incorporated as an S-Corp? An LLC? A sole proprietorship? Explain your legal structure here.

Industry Analysis

In your industry or market analysis, you need to provide an overview of the basketball facility industry.

While this may seem unnecessary, it serves multiple purposes.

First, researching the basketball facility industry educates you. It helps you understand the market in which you are operating.

Secondly, market research can improve your marketing strategy, particularly if your analysis identifies market trends.

The third reason is to prove to readers that you are an expert in your industry. By conducting the research and presenting it in your plan, you achieve just that.

The following questions should be answered in the industry analysis section of your basketball gym business plan:

• How big is the basketball facility industry (in dollars)?
• Is the market declining or increasing?
• Who are the key competitors in the market?
• Who are the key suppliers in the market?
• What trends are affecting the industry?
• What is the industry’s growth forecast over the next 5 – 10 years?
• What is the relevant market size? That is, how big is the potential target market for your basketball facility? You can extrapolate such a figure by assessing the size of the market in the entire country and then applying that figure to your local population.

Customer Analysis

The customer analysis section of your basketball facility business plan must detail the customers you serve and/or expect to serve.

The following are examples of customer segments: individuals, schools, families, and corporations.

As you can imagine, the customer segment(s) you choose will have a great impact on the type of basketball facility you operate. Clearly, individuals would respond to different marketing promotions than corporations, for example.

Try to break out your target customers in terms of their demographic and psychographic profiles. With regards to demographics, including a discussion of the ages, genders, locations, and income levels of the potential customers you seek to serve.

Psychographic profiles explain the wants and needs of your target customers. The more you can recognize and define these needs, the better you will do in attracting and retaining your customers.

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With Growthink’s Ultimate Business Plan Template you can finish your plan in just 8 hours or less!

Competitive Analysis

Your competitive analysis should identify the indirect and direct competitors your business faces and then focus on the latter.

Direct competitors are other basketball facilities.

Indirect competitors are other options that customers have to purchase from that aren’t directly competing with your product or service. This includes other types of sports training facilities, other types of youth programs, and recreation centers. You need to mention such competition as well.

For each such competitor, provide an overview of their business and document their strengths and weaknesses. Unless you once worked at your competitors’ businesses, it will be impossible to know everything about them. But you should be able to find out key things about them such as

• What types of customers do they serve?
• What type of basketball facility are they?
• What is their pricing (premium, low, etc.)?
• What are they good at?
• What are their weaknesses?

With regards to the last two questions, think about your answers from the customers’ perspective. And don’t be afraid to ask your competitors’ customers what they like most and least about them.

The final part of your competitive analysis section is to document your areas of competitive advantage. For example:

• Will you make it easier for your customers to acquire your services?
• Will you offer products or services that your competition doesn’t?
• Will you provide better customer service?
• Will you offer better pricing?

Think about ways you will outperform your competition and document them in this section of your plan.  

Marketing Plan

Traditionally, a marketing plan includes the four P’s: Product, Price, Place, and Promotion. For a basketball facility business plan, your marketing strategy should include the following:

Product : In the product section, you should reiterate the type of basketball facility that you documented in your company overview. Then, detail the specific products or services you will be offering. For example, will you provide one-on-one coaching sessions, day-camp classes, or professional training programs?

Price : Document the prices you will offer and how they compare to your competitors. Essentially in the product and price sub-sections of your plan, you are presenting the products and/or services you offer and their prices.

Place : Place refers to the site of your basketball facility. Document where your company is situated and mention how the site will impact your success. For example, is your basketball facility located in a busy retail district, a business district, a standalone basketball courts, or inside a larger multisports complex? Discuss how your site might be the ideal location for your customers.

Promotions : The final part of your basketball facility marketing plan is where you will document how you will drive potential customers to your location(s). The following are some promotional methods you might consider:

• Advertise in local papers, radio stations and/or magazines
• Reach out to websites
• Distribute flyers
• Engage in email marketing
• Advertise on social media platforms
• Improve the SEO (search engine optimization) on your website for targeted keywords

Operations Plan

While the earlier sections of your business plan explained your goals, your operations plan describes how you will meet them. Your operations plan should have two distinct sections as follows.

Everyday short-term processes include all of the tasks involved in running your basketball facility, including answering calls, scheduling sessions, invoicing clients, and collecting payments for sessions, etc.

Long-term goals are the milestones you hope to achieve. These could include the dates when you expect to book your Xth client, or when you hope to reach $X in revenue. It could also be when you expect to expand your basketball facility to a new city.  

Management Team

To demonstrate your basketball facility’s potential to succeed, a strong management team is essential. Highlight your key players’ backgrounds, emphasizing those skills and experiences that prove their ability to grow a company.

Ideally, you and/or your team members have direct experience in managing basketball facilities. If so, highlight this experience and expertise. But also highlight any experience that you think will help your business succeed.

If your team is lacking, consider assembling an advisory board. An advisory board would include 2 to 8 individuals who would act as mentors to your business. They would help answer questions and provide strategic guidance. If needed, look for advisory board members with experience in managing a basketball facility or successfully running a small basketball camp.  

Financial Plan

Your financial plan should include your 5-year financial statement broken out both monthly or quarterly for the first year and then annually. Your financial statements include your income statement, balance sheet, and cash flow statements.

Income Statement

An income statement is more commonly called a Profit and Loss statement or P&L. It shows your revenue and then subtracts your costs to show whether you turned a profit or not.

In developing your income statement, you need to devise assumptions. For example, will you employ 5 coaches, and will each coach conduct 2 sessions per day? And will sales grow by 2% or 10% per year? As you can imagine, your choice of assumptions will greatly impact the financial forecasts for your business. As much as possible, conduct research to try to root your assumptions in reality.

Balance Sheets

Balance sheets show your assets and liabilities. While balance sheets can include much information, try to simplify them to the key items you need to know about. For instance, if you spend $50,000 on building out your basketball facility, this will not give you immediate profits. Rather it is an asset that will hopefully help you generate profits for years to come. Likewise, if a lender writes you a check for $50,000, you don’t need to pay it back immediately. Rather, that is a liability you will pay back over time.

Cash Flow Statement

Your cash flow statement will help determine how much money you need to start or grow your business, and ensure you never run out of money. What most entrepreneurs and business owners don’t realize is that you can turn a profit but run out of money and go bankrupt.

When creating your Income Statement and Balance Sheets be sure to include several of the key costs needed in starting or growing a basketball facility business:

• Cost of equipment and basketball supplies
• Payroll or salaries paid to staff
• Business insurance
• Other start-up expenses (if you’re a new business) like legal expenses, permits, computer software, and equipment

Attach your full financial projections in the appendix of your plan along with any supporting documents that make your plan more compelling. For example, you might include your basketball facility lease or a list of credentials for each of your basketball coaches.  

Writing a business plan for your basketball facility is a worthwhile endeavor. If you follow the template above, by the time you are done, you will have an expert basketball facility business plan; download it to PDF to show banks and investors. You will truly know how to open a basketball facility. You will understand the basketball facility industry, your competition, and your customers. You will develop a marketing strategy and will understand what it takes to launch and grow a successful basketball facility.  

Basketball Facility Business Plan Template FAQs

What is the easiest way to complete my basketball facility business plan.

Growthink's Ultimate Business Plan Template allows you to quickly and easily write your basketball facility business plan.

How Do You Start a Basketball Facility Business?

Starting a basketball facility business is easy with these 14 steps:

• Choose the Name for Your Basketball Facility Business
• Create Your Basketball Facility Business Plan
• Choose the Legal Structure for Your Basketball Facility Business
• Secure Startup Funding for Basketball Facility Business (If Needed)
• Secure a Location for Your Business
• Register Your Basketball Facility Business with the IRS
• Open a Business Bank Account
• Get a Business Credit Card
• Get the Required Business Licenses and Permits
• Get Business Insurance for Your Basketball Facility Business
• Buy or Lease the Right Basketball Facility Business Equipment
• Develop Your Basketball Facility Business Marketing Materials
• Purchase and Setup the Software Needed to Run Your Basketball Facility Business
• Open for Business

Don’t you wish there was a faster, easier way to finish your Basketball Facility business plan?

OR, Let Us Develop Your Plan For You

Since 1999, Growthink has developed business plans for thousands of companies who have gone on to achieve tremendous success.   Click here to see how Growthink’s business plan writers can create your business plan for you.

Other Helpful Business Plan Articles & Templates

Running a Sports Business

If you want to learn the business fundamentals for running a sports facility or sports academy, you’ve come to the right place. In the posts listed below, you can find out whether you have a profitable business plan, learn the essentials for your business survival, develop a marketing plan, and more. Start creating business plans for your sports facilities today. 

Business Plans for Sports Facilities, Academies, or Complexes

The Mission

The Marketing

The Operations

The Finances

The Exit Plan

Getting Started

Choosing a location

Getting funding

Purchasing Equipment

Calculate Operating Cash Needs

Advice for Students

Survival Essentials

Why Facilities Fail

Upfront Payment

Accept Online Payments

Profitable Programming

Diversification

Numbers-Focused Sales

Solutions-Based Services

Marketing Basics

Creating a 12-Month Plan

Reaching 6-8 Customer Touch Points

Tracking Client Interests  and Prospect Data

Facebook and Social Media

Search Engine Optimization

Email Marketing

More Marketing Articles

Leadership Skills

Staff management.

Hiring the Best Instructors

Internship Programs

Indoor Sports Complex Business Plan Template

Written by Dave Lavinsky

Indoor Sports Complex Business Plan

You’ve come to the right place to create your Indoor Sports Complex business plan.

We have helped over 1,000 entrepreneurs and business owners create business plans and many have used them to start or grow their Indoor Sports Complexes.

Below is a template to help you create each section of your Indoor Sports Complex business plan.

Executive Summary

Business overview.

Elite Sports Indoor Complex is a startup indoor sports complex located in Fairbanks, Alaska. The company is founded by Thom Goodson and Nate Gregory, business owners of a former outdoor basketball court complex located in Annapolis, Maryland. Thom Goodson and Nate Gregory formed their basketball business in 2002 and sold it at a profit in 2019. The outdoor basketball court complex was a strong business that conformed to the needs of the community; however, the weather was often inclement, which would shut the complex for days at a time.

With this background in mind, Thom and Nate studied the most advantageous places in the U.S. to start an indoor sports complex and realized that Fairbanks, Alaska, with freezing temperatures most of the year, would be the perfect location for their new venture. Elite Sports Indoor Complex was formed in 2022 and is in the final six months of preparation prior to launch.

Product Offering

The following are the services that Elite Sports Indoor Complex will provide:

• Climate-controlled environment for a wide range of sports
• Advanced sports-training programs
• Mom workout sessions: free childcare
• Recreational activities for children ages 4-12
• Free use of facilities for customers ages 60+
• Swimming pools and spas with heated water
• Family packages at yearly discounts
• Available for private parties and events

Customer Focus

Elite Sports Indoor Complex will target residents and families in Fairbanks, Alaska. They will also target private and public sports teams. They will target individuals looking for sports training. They will target women with children. They will target families and seniors. They will target swimmers and those who use spas for health and healing purposes. They will target party planners and event coordinators. They will target those who live within a 30-mile radius of Fairbanks, Alaska.

Management Team

Elite Sports Indoor Complex is a startup indoor sports complex located in Fairbanks, Alaska. The company is founded by Thom Goodson and Nate Gregory, business owners of a former outdoor basketball court complex located in Annapolis, Maryland. Thom Goodson and Nate Gregory formed their basketball business in 2002 and sold it at a profit in 2019. They have recruited Ellie Nielson to be the Administrative Director for the Elite Sports Indoor Complex.

Thom Goodson graduated from the University of Maryland with a degree in Business Finance and Law. He will co-own the Elite Sports Indoor Complex with Nate Gregory, a former business partner in an outdoor basketball court complex in Annapolis, Maryland. Thom will be the President of the Elite Sports Indoor Complex and will oversee client relations and new business development.

Nate Gregory is a co-owner of the Elite Sports Indoor Complex with Thom Goodson. He graduated from the University of Maryland with a degree in Business Management. His role will be the Vice President of the Elite Sports Indoor Complex and will oversee operations and human resources for the company.

Ellie Nielson, a graduate of University of Alaska, will take on the role of Administrative Director for the Elite Sports Indoor Complex, where she will schedule all classes, events, trainings, and private venue engagements. She will set the times/dates for all classes and oversee the physical condition of the complex.

Success Factors

Elite Sports Indoor Complex will be able to achieve success by offering the following competitive advantages:

• Friendly, knowledgeable, and highly-qualified team of Elite Sports Indoor Complex
• Full and varied sports courts, including soccer arena and baseball/football fields
• Comprehensive array of services available for individual or family members.
• Reasonable pricing of packages and discounts for families
• Advanced technology-driven sports equipment and security systems

Financial Highlights

Elite Sports Indoor Complex is seeking $200,000 in debt financing to launch its Elite Sports Indoor Complex. The funding will be dedicated toward securing the office space and purchasing office equipment and supplies. Funding will also be dedicated toward three months of overhead costs to include payroll of the staff, rent, and marketing costs for the brochures and membership drive. The breakout of the funding is below:

• Office space build-out: $20,000
• Office equipment, supplies, and materials: $10,000
• Three months of overhead expenses (payroll, rent, utilities): $150,000
• Marketing costs: $10,000
• Working capital: $10,000

The following graph outlines the financial projections for Elite Sports Indoor Complex.

Company Overview

Who is elite sports indoor complex.

Elite Sports Indoor Complex is a newly established, full-service indoor sports complex in Fairbanks, Alaska. Elite Sports Indoor Complex will be the most reliable, cost-effective, and efficient choice for residents in Fairbanks and the surrounding communities. Elite Sports Indoor Complex will provide a comprehensive menu of sports courts, games, and recreational services for any resident to utilize. Their full-service approach includes a comprehensive array of sports choices and recreational activities.

  Elite Sports Indoor Complex will be able to serve hundreds of residents in Fairbanks. The team of professionals are highly qualified and experienced in sports, games and sports training. Elite Sports Indoor Complex removes all the headaches and issues of attempting to play sports outdoors in the Fairbanks weather, while ensuring all the solutions are effectively captured within the Elite Sports Indoor Complex.

Elite Sports Indoor Complex History

Since incorporation, Elite Sports Indoor Complex has achieved the following milestones:

• Registered Elite Sports Indoor Complex, LLC to transact business in the state of Alaska.
• Has a contract in place at one of the offices near the courts and will set up its 10,000 square foot office space.
• Reached out to numerous contacts to include Elite Sports Indoor Complex in their memberships.
• Began recruiting a staff of twenty and additional office personnel to work at the Elite Sports Indoor Complex.

Elite Sports Indoor Complex Services

The following will be the services Elite Sports Indoor Complex will provide:

Industry Analysis

The indoor sports complex industry is expected to grow over the next five years to over $2.5 billion. The growth will be driven by an increased number of users who choose to play sports in inclement winter or summer weather. The growth will be driven by individuals who choose to play sports after normal work hours. The growth will be driven by individuals who are conscientious about healthy living and activities. The growth will also be driven by the amenities offered, such as spas and childcare services. Costs will likely be reduced as solar paneling contributes to much lower utility charges. Costs will likely be reduced via sustainability practices that result in lower garbage costs.

Customer Analysis

Demographic profile of target market, customer segmentation.

Elite Sports Indoor Complex will primarily target the following customer profiles:

• Residents of Fairbanks, Alaska
• Public and private sports teams
• Families seeking memberships
• Party planners and event coordinators

Competitive Analysis

Direct and indirect competitors.

Elite Sports Indoor Complex will face competition from other companies with similar business profiles. A description of each competitor company is below.

University of Alaska – Indoor Swimming Pools

The University of Alaska is located in Fairbanks, Alaska. The university decided to add an indoor swimming pool complex in 1988, due to the increased need for swim teams and swim practice during freezing weather conditions that limited availability to the outdoor pools. The university has since opened the pools to the public during the hours the teams are not using the pools.

The three indoor swimming pools include two heated spas in a climate-controlled environment. One swimming pool is an Olympic-sized pool with lane indicators, one is a pool designed for pool training and activities, and one is designated as a lap pool. The family memberships available are very reasonably-priced, with the only drawback of the pools being closed for public use during competition swimming and during practices for the various swim teams.

Fairbanks Parks & Recreation Indoor Courts

The Fairbanks Parks & Recreation panel determined in 2006 that indoor tennis, squash, and racquetball courts would be advantageous to the community overall. As a result, eight tennis courts, 4 squash courts and 6 racquetball courts were built for public use. The courts are available 24 hours a day for a nominal fee per play. The sports courts do not include locker or shower rooms, nor are there other facilities other than the check-in counter.

Residents and families are encouraged to use the indoor courts, although in 2022 repair and replacement of the tennis courts was initiated due to deterioration of the surface, and the replacements are not yet complete. The racquetball courts remain in use and, although the surface flooring is in good condition, the majority of tennis players have reverted to racquetball while waiting for the flooring to be replaced; therefore, there are only a limited number of reservations available on the crowded court schedules.

Recreation Island Ultimate Sports

The tropic-themed Recreation Island Ultimate Sports company is owned and operated by Lance Baker, a former National Football League player. His staff of ten employees oversees the football, baseball and other fields and courts. Included in the family area is a frisbee course, volleyball courts and other activities, along with sports training equipment and sports classes. The private membership fees at the Recreation Island Ultimate Sports are reasonable; however, the fields are outdoors, allowing for limited play during the winter months, if at all. The popular fields are highly utilized during the summer months and are open 24-hours per day with the sun exposure continuing through almost a full 24-hours. Recreation Island Ultimate Sports offers classes for children and team sports for the entire family. Childcare is included for ages through 5 years old.

Competitive Advantage

Elite Sports Indoor Complex will be able to offer the following advantages over their competition:

Marketing Plan

Brand & value proposition.

Elite Sports Indoor Complex will offer the unique value proposition to its clientele:

• Highly-qualified team of skilled employees who are able to provide a comprehensive array of classes, services and training courses.
• Unbeatable pricing for memberships; they will offer the most reasonable pricing in Fairbanks.

Promotions Strategy

The promotions strategy for Elite Sports Indoor Complex is as follows:

Word of Mouth/Referrals

Elite Sports Indoor Complex is an exciting, new concept for the city of Fairbanks and its residents. As such, word of mouth information has followed the complex since before construction commenced, with excited potential members waiting for the complex to be built to completion. Residents of Fairbanks are spreading the word of Elite Sports Indoor Complex beyond the city and into the outlying regions.

Print Advertising

One month prior to launch, Elite Sports Indoor Complex will send a brochure to every resident and business within the city of Fairbanks. The brochure will outline all the services, classes, amenities and sports available within the private club and will also detail the discounted pricing offered during the first two months. The regular pricing will resume after the initial two months of business.

Website/SEO Marketing

Elite Sports Indoor Complex will fully utilize their website. The website will be well organized, informative, and list all the fields, courses, classes and services that Elite Sports Indoor Complex provides. The website will also list their contact information and list their available membership packages and rates. The website presence will be enhanced with SEO marketing tactics so that anytime someone types in the Google or Bing search engine “indoor sports” or “sports courts near me”, Elite Sports Indoor Complex will be listed at the top of the search results.

The pricing of Elite Sports Indoor Complex will be moderate and on par with competitors so customers feel they receive excellent value when purchasing their services.

Operations Plan

The following will be the operations plan for Elite Sports Indoor Complex. Operation Functions:

• Thom Goodson will be the co-owner and President of the company. He will oversee all new business development and manage client relations.
• Nate Gregory will be the co-owner and Vice president of the company. His role will be to oversee operations and the human resources department of the sports complex. Jay and Nate have spent the past year recruiting the following staff:
• Ellie Nielson will take on the role of Administrative Director for the complex. She will schedule all classes, events, training, and private venue engagements. She will set the times/dates for all classes and oversee the physical condition of the complex.

Milestones:

Elite Sports Indoor Complex will have the following milestones completed in the next six months.

• 5/1/202X – Finalize contract to lease office space
• 5/15/202X – Finalize personnel and staff employment contracts for the Elite Sports Indoor Complex
• 6/1/202X – Build list for prospective memberships at Elite Sports Indoor Complex
• 6/15/202X – Begin networking at community events
• 6/22/202X – Begin moving into Elite Sports Indoor Complex
• 7/1/202X – Elite Sports Indoor Complex opens its doors for business

Financial Plan

Key revenue & costs.

The revenue drivers for Elite Sports Indoor Complex are the fees they will charge to members for their use of the indoor sports complex and the services provided.

The cost drivers will be the overhead costs required in order to staff Elite Sports Indoor Complex. The expenses will be the payroll cost, rent, utilities, office supplies, and marketing materials.

Funding Requirements and Use of Funds

Elite Sports Indoor Complex is seeking $200,000 in debt financing to launch its indoor sports complex. The funding will be dedicated toward securing the office space and purchasing office equipment and supplies. Funding will also be dedicated toward three months of overhead costs to include payroll of the staff, rent, and marketing costs for the brochures and membership drive. The breakout of the funding is below:

Key Assumptions

The following outlines the key assumptions required in order to achieve the revenue and cost numbers in the financials and in order to pay off the startup business loan.

• Number of Members Per Month: 650
• Average Revenue per Month: $195,000
• Office Lease per Year: $100,000

Financial Projections

Income statement, balance sheet, cash flow statement, indoor sports complex business plan faqs, what is an indoor sports complex business plan.

An indoor sports complex business plan is a plan to start and/or grow your indoor sports complex business. Among other things, it outlines your business concept, identifies your target customers, presents your marketing plan and details your financial projections.

You can easily complete your Indoor Sports Complex business plan using our Indoor Sports Complex Business Plan Template here .

What are the Main Types of Indoor Sports Complex Businesses? 

There are a number of different kinds of indoor sports complex businesses , some examples include: Indoor sport courts, Indoor field arenas, Indoor pool and water play parks, and Indoor gymnastics complex.

How Do You Get Funding for Your Indoor Sports Complex Business Plan?

Indoor Sports Complex businesses are often funded through small business loans. Personal savings, credit card financing and angel investors are also popular forms of funding.

What are the Steps To Start an Indoor Sports Complex Business?

Starting an indoor sports complex business can be an exciting endeavor. Having a clear roadmap of the steps to start a business will help you stay focused on your goals and get started faster.

1. Develop An Indoor Sports Complex Business Plan - The first step in starting a business is to create a detailed indoor sports complex business plan that outlines all aspects of the venture. This should include potential market size and target customers, the services or products you will offer, pricing strategies and a detailed financial forecast. 

2. Choose Your Legal Structure - It's important to select an appropriate legal entity for your indoor sports complex business. This could be a limited liability company (LLC), corporation, partnership, or sole proprietorship. Each type has its own benefits and drawbacks so it’s important to do research and choose wisely so that your indoor sports complex business is in compliance with local laws.

3. Register Your Indoor Sports Complex Business - Once you have chosen a legal structure, the next step is to register your indoor sports complex business with the government or state where you’re operating from. This includes obtaining licenses and permits as required by federal, state, and local laws.

4. Identify Financing Options - It’s likely that you’ll need some capital to start your indoor sports complex business, so take some time to identify what financing options are available such as bank loans, investor funding, grants, or crowdfunding platforms.

5. Choose a Location - Whether you plan on operating out of a physical location or not, you should always have an idea of where you’ll be based should it become necessary in the future as well as what kind of space would be suitable for your operations.

6. Hire Employees - There are several ways to find qualified employees including job boards like LinkedIn or Indeed as well as hiring agencies if needed – depending on what type of employees you need it might also be more effective to reach out directly through networking events.

7. Acquire Necessary Indoor Sports Complex Equipment & Supplies - In order to start your indoor sports complex business, you'll need to purchase all of the necessary equipment and supplies to run a successful operation.

8. Market & Promote Your Business - Once you have all the necessary pieces in place, it’s time to start promoting and marketing your indoor sports complex business. This includes creating a website, utilizing social media platforms like Facebook or Twitter, and having an effective Search Engine Optimization (SEO) strategy. You should also consider traditional marketing techniques such as radio or print advertising. 

Business Growth

Industry secrets: how to open a sports training facility.

• By Upper Hand
• January 26, 2021

If you consider yourself an expert in sports trade or athlete development, then there is a lot of opportunity in launching your own sports training facility . In fact, the health club industry brings in a whopping $87.2 billion annually , and is expected to grow each year. While this presents an excellent business opportunity, there are numerous factors to consider as you embark on this new entrepreneurial journey.

Best Practices for Opening a Sports Training Facility

Ensure your business plan includes ample market research.

Before diving head first into any business, it’s important to thoroughly research related aspects to gain a better understanding of the opportunities and challenges that lie ahead. To ensure your business can enter your market competitively, you’ll want to take the following steps:

• Identify key competitors – both direct (local businesses) and indirect (online resources)
• Define strengths and weaknesses of both your competitors and your business
• Set action items to gain an edge and grow your business
• Think about your competitive landscape in a new and interactive way

An interactive competitive analysis template can aid you in identifying your key competitors and their strengths and weaknesses, and enables you to define action items to get ahead (and stay ahead) of the competition.

Additionally, your sports training business plan should outline a strong brand strategy based on market research. Your brand is comprised of countless intangibles that create an identity for your company, and building, maintaining, and growing it should be a priority from day one.

Upper Hand’s sports business brand strategy guide will help you understand:

• The key elements you need to consider prior to opening your sports training facility
• Best practices to follow when launching a new brand
• In-depth breakdown of logos, websites, and social media
• Questions to ask to build a strong brand foundation

Prepare for operational costs 

As you prepare to open your sports training facility, it’s critical to have a strong understanding of the costs associated with operations. Use a budget template specifically made for sports businesses prior to opening to a nalyze projected cash flow so you can crush financial goals. 

This sports facility budget template will:

• Calculate revenues from various offerings like lessons, teams, memberships, classes
• Determine other revenue streams like retail products, vending machines, and uniforms
• Assess operating expenses like payroll, rent, software tools, websites, online marketing, and insurance
• Calculate costs of goods sold
• Project average revenue per client
• Calculate 12-month cash flow projects, and more.
• Worksheet with key input fields to calculate gross revenue
• Expense fields to calculate various expenses related to the event
• Bottom-line numbers showing the success of the event, and more

Determine and Purchase Necessary Equipment

Another critical step to opening your facility will be ensuring you have the equipment necessary for running your events. Keep in mind that you can always upgrade equipment later. It may be worth opening with only the essentials in order to save money for other expenses.

Create a thorough list of the major hardware and software needed. Be sure to include needs from both an athlete training and admin operations perspective. Some equipment may include:

• Sport-specific nets
• Weights and fitness equipment
• Desks and furniture
• Sports facility management software

Prioritize client and athlete safety 

As you get closer to the opening of your facility, ensure that you have prepared the necessary forms to prioritize athlete and staff safety. One very important aspect of your sports training business is a well executed client/athlete waiver. This will help protect you from any liabilities due to injuries during classes or training, or other unforeseen circumstances. In addition, a sports waiver is designed to help save your business, even if an injury were to occur due to negligence.

Upper Hand’s sports training facility athlete waiver and release template outlines:

• Client acknowledgment of training rules and policies
• Medical verbiage for new and existing injuries
• Rights to images, videos, and other forms of media
• Financial responsibility for enrolled programs, and more.

No matter how many precautions are in place, injuries will happen in the realm of youth sports. However, there are certain ways to handle these incidents after they occur to make sure you, your business, and your clients are safe from a health and legal standpoint. In addition to the client waiver, you’ll also want to ensure your sports training facility has an Incident and Injury Response Plan in place. This should include:

• Step-by-step checklist of actions to take in the event something occurs
• Customizable incident report template for your staff to document
• Explanation of why proper steps are so important, and more.

Invest in proper operations management tools

As the demand for sports training facilities rises, ensuring you have the most innovative tools available in the market will help you outshine your competition. We understand how complex running a sports facility can be. From staff scheduling to resource management , Upper Hand has the features and functionality you need to operate more efficiently and maximize the revenue opportunities of your facility. Here’s why training facilities love Upper Hand : 

• Optimized resource management: Flexible scheduling settings and resource management tools help maximize the usage – and profitability – of your facility
• Increased operational efficiency: Centralized tools and connected payments increase the efficiency of your team, saving you time and money to re-focus towards growth
• Unlocked revenue stream growth: Customizable programs and real-time analytics help optimize existing revenue streams while unlocking new opportunities for growth

Remember, starting a business is a process. You will run into unanticipated hurdles, but staying motivated and seeking advice from industry peers are key to success.

Take full control of your sports training facility. Request a demo of Upper Hand to get a personalized walk-through of the first sports training app built specifically for sports training businesses.

Opening a Training Facility? Be sure to check out these related resources:

Sports Facility Budget Template 

• Competitor Analysis Worksheet
• Sports Event Planning Checklist
• Brand Strategy Guide
• Program Profit/Loss Worksheet
• Incident and Injury Response Guide
• Athlete Waiver Template
• Resource Profit Margin Calculator

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A quick win is a small actionable task that has an immediate impact. Often “quick” and simple in scope, they can drive momentum as well as give your business a boost. So, what are some simple things you can do today to give your sports facility or training academy a win?

Discover ways to leverage technology in your coaching business to boost efficiency, enhance athlete performance, and stay competitive in the sports industry.

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How to Complete A Sports Facility Business Plan in Three Steps

Owning and running a sports facility is an idea any sports minded person has probably had at one time or another. This is especially true if you participate at one of these facilities as an adult. You look around and see all the people participating; you do a quick calculation in your head and think to yourself…”man this guy is making a fortune here! I should quick my boring job and do this!” I can tell you that in my experience I have heard that statement countless times from customers. However, if you are really serious about perusing that dream job, you need to complete a proper plan first. In this article I will cover the three basic steps every recreational facility business plan must have.

Site Location and Market Demographic Study

The first step is to choose a general site location then study and develop a report on the area’s demographics. You do not have to have an exact location picked out, but you at least need the neighborhood location. From that point draw a radius out to include about 25 miles or no more that a 45 minute drive from that location. I have found that within those guidelines you will find 90% of your customer base.

The demographics you need to include are current and expected population broken down by age, current and expected income levels by household, and discretionary spending levels. There are many other items to look at but those are the big three. Look at current levels and what is expected over the next five, ten, and fifteen years. Once you have that information, put it aside, you are not ready to make any decisions yet.

Competitive Market Study

The second step is to look at the competition in your market area. Look at every possible competing activity within the radius you created. You must include not only similar activities that want to do, but all other possible competing activities as well. For example if you want to run an arena soccer facility, you still need to research activities such as baseball, football, and lacrosse.

The reason is that many people participate in multiple activities and it will also give you a better understanding of what people are spending on recreational activities. That will come in handy in the third step.

Include information in your study such as pricing, number of participants, length of activity or season, etc. After compiling the data, create a list of your findings and sort them with the businesses closest to your proposed location first. You will want to give more weight to those businesses closest to you.

via How to Complete A Sports Facility Business Plan in Three Steps.

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Strategic Plan for Athletics

To the Vanderbilt Community,

At Vanderbilt, we firmly believe it takes collaboration, ambition and a sound strategy to achieve excellence — whether on the field of play or in the classroom.

Indeed, the best plans are based on precise research, an honest assessment of strengths and weaknesses and a careful examination of the competition. Successful plans — like many efforts at Vanderbilt — rely on trust, transparency and teamwork at every turn. They are nothing without faithful execution, open communication and a willingness to adjust along the way.

As we have developed Vanderbilt’s Strategic Plan for Athletics, we’ve adopted many of the skills embodied by our university community: extensive research, careful planning, consensus-building and transparency. We talked to students, faculty, staff, alumni, donors, fans, coaches, student-athletes, media, industry experts and more. Through focus groups, surveys, one-on-one conversations and a series of planning meetings, we have embraced different perspectives in our community and created a plan that will lead us all forward.

Vanderbilt’s Strategic Plan for Athletics is guided by our vision to deliver the preeminent student-athlete experience in college athletics, providing the opportunity for our student-athletes to succeed in all areas of their lives. It details our commitment to innovation and leadership through five key areas of operation: Academic and Personal Development, Athletic Excellence, Stakeholder Engagement, Fan Experience and Financial Performance.

Our success with the Strategic Plan for Athletics relies on the entire Vanderbilt community and will require many different teams to work actively, cooperatively and closely together.

As with any plan, success comes not from words on paper but from action in the real world. Our success with the Strategic Plan for Athletics relies on the entire Vanderbilt community and will require many different teams to work actively, cooperatively and closely together. When we all know where we’re headed, we can each play our part in helping to reach our goals.

Vanderbilt is a special place and our supporters are amazing people. We truly appreciate your passionate support of the hardest-working student-athletes in the country.

Together, guided by Vanderbilt’s Strategic Plan for Athletics, we are Growing Forward.

Anchor Down!

Candice Storey Lee Vice Chancellor for Athletics and University Affairs and Athletic Director

Susan R. Wente Provost and Vice Chancellor for Academic Affairs

A PROGRAM WITH A PURPOSE

The mission of vanderbilt university athletics is to prepare student-athletes to become leaders and champions by placing the highest values on integrity, character, sportsmanship and victory., vanderbilt’s promise of excellence.

As a university, Vanderbilt delivers on a promise of excellence.  As an athletics department, we have identified significant existing strengths that will serve as platforms from which we will continue to deliver, build and improve:

• Proven track record of academic excellence and an integrated experience
• Measure of competitive success with five national championships and multiple conference titles
• Emphasis on sustained integrity and exceptional leadership – on and off the field
• Rich and pioneering history and commitment to diversity and inclusion
• Focus on personal development and service opportunities

Opportunities for Future Success

Our athletics department must reflect the excellence of the vanderbilt way  and fully deliver on its promise for all our student-athletes..

We must strategically address the following opportunities facing the Vanderbilt Athletics Department:

• Ensure our resources and facilities provide our student-athletes with every ability to maximize their full potential
• Continue to expand our comprehensive career development resources to allow our student-athletes to reach, and succeed in, their desired fields of work
• Deepen our communication with our fans, alumni and community, all of whom have expressed a strong desire for a successful athletics department that transparently articulates its vision and strategy
• Increase self-generated funding by creating new revenue streams and improving existing ones
• Sustain a winning organization for employees of the Vanderbilt Athletics Department

A CLEAR DIRECTION

We formed a core team of athletics, faculty and central administrative representatives to create our strategy.

Vanderbilt University’s Strategic Plan for Athletics – GUIDING FRAMEWORK

To deliver the preeminent student-athlete experience in college athletics, providing the opportunity for our student-athletes to succeed in all areas.

Four goalposts.

Together, we will serve our stakeholders and hold ourselves accountable to Vanderbilt University Athletics Department’s mission – to become the preeminent model for the holistic student-athlete experience.

Together, we will invest in the required resources for our student-athletes to develop and grow — in the classroom, on the field, and in the professional field of their choice.

Together, we will reap the benefits of our efforts while standing for integrity and exceptional leadership. We will seek to prosper and win — both on and off the field.

Sustainability

Together, we will create an environment for sustained excellence , building a fundamental philosophy and core ethos designed to last.

FIVE STRATEGIC FOCUS AREAS

To achieve our vision and deliver on our values, five strategic focus areas have been identified. Each has strategic initiatives designed to drive execution.

1. Academic & Personal Development

Use our Athletics platform as a model for the commitment to academic and personal development espoused by Vanderbilt University.

2. Athletic Excellence

Optimize the ability of our student-athletes to win and consistently compete for championships across our entire sports portfolio.

3. Stakeholder Engagement

Actively work with our partners across the university, alumni and the nashville community through regular communication, outreach and engagement., 4. fan experience.

Raise the prominence of the Vanderbilt Athletics brand and deepen our community impact by delivering an engaging fan experience.

5. Financial Performance

Increase self-generated funding through creating new revenue streams and improving existing ones.

1. ACADEMIC & PERSONAL DEVELOPMENT

Fulfill our mission to be the preeminent student-athlete model in college athletics through continued academic excellence, while promoting additional personal and professional development opportunities..

• Holistic Programming: Maintain our focus on the academic excellence and integrity of our student- athletes and expand academic, career, personal leadership, development, and mental health services and programming to ensure sustained success.
• Career Development: Amplify our professional development services by enhancing our internship program and building connections with top-ranked national and international employers. Further, we will leverage our industry connections to create athlete-specific career pathways.
• Alumni Engagement: Extend the relationship between student-athletes and Vanderbilt post- graduation by creating formal mentorship communities for all sports. Establish an alumni association to enrich engagement and connection with former student-athletes.
• Spur Innovation: Encourage student-athletes to pursue innovation through a potential partnership with the Wond’ry and other campus/community partners.
• NCAA Policy Preparedness: By building a proactive and nimble organization, we will ensure we are prepared to meet any potential changes to NCAA policy or legislation.

2. ATHLETIC EXCELLENCE

Optimize the ability for our student-athletes to consistently compete and win at the highest levels across our entire sports portfolio..

• Training Facilities: Provide the requisite training, development and sports performance facilities (as determined by the Master Facility Plan).
• Competition Facilities: Build or renovate competition venues (as determined by the Master Facility Plan) to achieve the standard needed for impact.
• Sports Performance Programming: Design and deliver a cohesive and integrated Sports Performance Program that offers top-quality mental health, sports psychology, strength and conditioning, rehabilitation, sports medicine and nutrition resources. Focus on utilization of technology, innovation and partnerships with the campus and community.
• Coaching Staff: Continue to attract, retain and develop championship-caliber coaches to ensure the maximum development of our student-athletes.
• Value Proposition: Attract the very best by designing and activating our value proposition consistent with Vanderbilt’s mission statement and the Nashville experience: The Degree. The City. The SEC.

3. STAKEHOLDER ENGAGEMENT

• Faculty and Student Engagement: Focus on better methods to serve our students, faculty and administration by building strong connections and fostering richer engagement with our campus community.
• Community Connection: Expand athletics-specific programming for the greater Nashville community through an expanded slate of club sport options, recreation leagues, and varied curriculum for camps and events throughout the year.
• Multi-Use Infrastructure: Design and leverage our athletics infrastructure as multi-use and multi- functional spaces.

4. FAN EXPERIENCE

Raise the prominence of the vanderbilt athletics brand and deepen community impact by delivering a highly engaging fan experience..

• Game Day Experience: Optimize the game day experience through refreshed pre-game and in- game programming, additional fan engagement opportunities, improved food and beverage options, and alternate viewing and entertainment options.
• Relationship Building: Deepen and retain existing relationships with our fans by designing year- long engagement models and enhancing feedback mechanisms to track and incorporate input. Enhance engagement events in areas with key alumni support.
• New Fan Acquisition: Attract new fans to Vanderbilt Athletics by designing targeted outreach and improving the quality of information to key groups.

5. FINANCIAL PERFORMANCE

Increase self-generated funding by creating new revenue streams and improving existing ones..

• Fundraising: Focus on increasing philanthropic contributions to annual giving and capital campaigns through increased donor stewardship and outreach.
• Other Revenue Streams: Continue our emphasis on financial sustainability while expanding our major streams of revenue through a renewed dedication to licensing and sponsorship efforts. Explore additional self-generated revenue streams.
• Endowments: Seek to endow scholarships and major administrative positions and head coaching roles.

GROWING FORWARD

We want to express our gratitude to all members of the Vanderbilt community who contributed input and feedback during the strategic planning process. We know that Vanderbilt is great because of the power of many. Our efforts to shape the future of Vanderbilt Athletics would not have been possible without the passion and engagement from our student-athletes, coaches, staff, university partners, faculty, alumni, donors and fans.

We recognize that we have undertaken an ambitious path for growth and that we have an exciting and challenging journey ahead of us. Hard work and diligence will be critical to our success.

Together, we will make a difference on the field, on the court, in the classroom and in our community. We will immerse ourselves in learning and discovery and work together toward a bright future for us all.

We know where we want to go, and we know the way to get there.

One way. the vanderbilt way., your vanderbilt.

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How to Secure Development Funding for a New Sports Complex

• Posted by Johnny_Crosskey
• on January 6, 2021

Your roadmap to obtaining development funding for a sports complex project.

The ribbon cutting for a new sports complex represents a momentous occasion for any community. It also underscores an important story about how venues come to life. All sports complex development projects involve a tremendous investment of time, effort and energy to secure the necessary financial resources and support from the key stakeholders and decision makers that represent public and private sector partners. Obtaining funding for a sports complex requires a shared vision for how the venue will serve the community around it, a clear definition of success, detailed financial forecasting, economic impact analysis, and a facility program plan. It also requires the ability to package and convey this information in a way that inspires potential investors to action.

At the Sports Facilities Companies , we’ve guided thousands of communities through all aspects of facility development, including the development funding process. Based on our experiences, we have identified a number of best practices and guidelines for successfully navigating the project funding phase. Here are a few items to consider:

Download our free Sports Tourism Guide

Obtaining funding for a sports complex development project is not one size fits all.

Procuring funding for a sports venue is not as simple as approaching a wealthy benefactor or a financial institution. Every project is different, and the capital stack can come together in a number of different ways depending on the facility ownership structure and each owner’s goals.

Below and throughout this article, we will highlight four distinctive ownership types. The information provided reflects the typical ownership objectives and traditional interests and resources that each can bring to the table.

Download our free

Concept to concrete guide, common ownership objectives for a sports complex:, public sector (city, county, region):.

To improve the quality of life in the local community and improve health, social, and economic outcomes for the area represented and/or to create a sports destination for economic development , tourism-generated dollars, and placemaking.

Educational Institutions

To improve the quality of education and the student experience, attract new students, engage with the surrounding community through sports, or supported educational initiative platforms, like the promotion of sports management or sports medicine.

Private Sector (Corporations or Organizations)

To build social capital within the community, by building brand awareness and engaging in meaningful marketing initiatives that drive employee and customer engagement as well as a direct return on investment.

Medical Institutions

To improve health outcomes, build brand equity and driving preference, positioning the institution as a distinctive healthcare entity through purpose-driven initiatives that drive both direct and downstream revenues within the surrounding community.

What types of funding can be utilized when developing a sports complex?

Based on ownership types, different methods of project funding will likely be available.

Public Sector

Funding available to public sector entities include general obligation debt or bonds, initiating legislative measures, and/or the creation of a non-profit development corporation to secure tax-free bonds.

Medical Institutions (Private Sector)

Increasingly, a number of medical institutions throughout the country are engaging in public-private partnerships and participating in other public and private incentive programs when developing facilities.

Educational Institutions (Private Sector)

Educational institutions often utilize philanthropic fundraising, traditional debt, direct cash investments, and tax-free bonds when funding sports venue projects.

The Sports Complex Development Funding Process

During the finance phase, well-managed projects use detailed analysis and reporting as tools and as an invitation for decision-makers to collaborate on an approach to funding.

These include:

• Market feasibility analysis • Pro Forma and cash flow forecast • Economic impact report • Facility design and site plans • Architectural renderings

Once these documents are produced, they are used to align potential investors on the funding approach that’s most advantageous for the ownership group.

At the SF Companies, our process for garnering development funding for sports complex projects is called Funding Development Support Services and is led by a team of experts that include development, finance, legal and other advisors. Through FDSS, we transition your vision from the feasibility phase to project funding, financing and strategic partnership development phase. Below are a few of the steps that are included in the FDSS process.

Ready to learn more?

Send us a note or give us a call., funding development support services at a glance.

The FDSS process is customized to the needs of each client through some of the steps below:

Development Team Planning Session 1

In this first session, our development advisors, help to refine your vision for the project through discussions about the facility program plan, Pro Forma , site selection, destination qualifiers, potential partners, and the project timeline. A detailed communication plan is established as a result of this session.

Facility Program and Financial Pro Forma Development

In this phase, an institutional-grade Financial Pro Forma and program plan is developed and reviewed, along with an economic impact analysis as well as current and future program facility utilization information. Initial partner/stakeholder engagement is also mapped out at this point and early input into the venue planning and facility design process is also initiated.

Development Team Planning Session 2

This phase represents a major step forward in the process of obtaining funding and includes final site tours and evaluations as well as final reviews of the Facility Program Plan and the operational projections. The project plan and timeline, the partnership development strategy, and the general funding plan are also discussed and refined during this session.

Stakeholder/ Investor Deck Development

This phase includes the finalization of the Architect Master Site Plan and Design and the Project Identity Narrative, which includes 3D renderings of the new facility. These items are used to develop a compelling presentation deck that can be tailored to different audiences.

Stakeholder, Funding and Major-Project Partner Engagement

This step includes in-market presentations and introductory meetings with the potential development and funding partners who are likely to engage in the process of getting the project funded. Initial Memorandum of Understanding (MOU) agreements are drafted and help to ensure alignment on the approach with prospective partners during this time as well.

Negotiations and Funding

In this final step, our FDSS team conducts presentations to funding sources as well as lead negotiations and the finalization of partnership agreements and/or MOU’s.

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DIII Presidents Council approves new council composition plan

The council also got updates on consultant reviews and athletic training working group recommendations.

The Division III Presidents Council, during its virtual meeting Wednesday, approved the proposed council rotation recommended by the Nominating Committee and endorsed by the Management Council. 

The membership adopted Proposal 2023-7 to ensure that each Division III multisport conference will have one representative on either the Presidents Council or the Management Council and that the conference's slot on either will alternate accordingly. The Nominating Committee will begin soliciting nominations in early May to fill the new council openings effective Aug. 1. 

Athletic Training Working Group recommendations

The council received an update from the Athletic Training Working Group with an initial set of recommendations revolving around three areas — culture and communication, workload, and work-life balance. The working group selected these areas because of feedback heard through surveys and the Division III Issues Forum at the 2024 NCAA Convention. 

Outside reviews

Consultants from Lewis Rice and Deloitte provided the council with updates on reviews of the Enrichment Fund and Division III's finances, respectively. Both reviews are ongoing, and full results will be shared with Division III governance upon completion. 

"It was enlightening to hear Deloitte's initial findings from their review of Division III's finances," said Jim Troha, chair of the Presidents Council and president at Juniata. "Gaining an outside perspective on several opportunities for the division to refine and grow the brand and increase revenue will help cultivate future opportunities for student-athletes and institutions."

Former student-athlete representative on the Board of Governors

Per its policies, the Division III Student-Athlete Advisory Committee oversaw the nomination process to select the new Division III former student-athlete representative to the NCAA Board of Governors. From a divisionwide nomination process that included 16 nominees, SAAC recommended and the council approved former Central (Iowa) football student-athlete Greg Ricketts to serve a two-year term beginning in August on the Board of Governors as the Division III former student-athlete representative. 

Other key discussion topics

• Division III's Board of Governors representative and Springfield President Mary-Beth Cooper solicited feedback from the council on several topics being discussed by the Board of Governors. This included discussions regarding the NCAA's transgender student-athlete participation policy, penalties for schools that do not submit sexual violence attestation forms, efforts with congressional engagement and more.
• NCAA President Charlie Baker joined the council to discuss the Association's current work in sports betting, building a database of fans and using the Association's purchasing collective.

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