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Do you want to increase the odds that your business startup will be a success? Download this step-by-step business plan template to lay the groundwork for your new business.

Writing a business plan allows you to carefully think through every step of starting your company so you can better prepare and handle any challenges. While a thorough business plan is essential in the financing process, it's helpful even if you don’t need outside financing.

Creating a business plan can:

  • Help you discover any weaknesses in your business idea so you can address them before you open for business
  • Identify business opportunities you may not have considered and plan how to take advantage of them
  • Analyze the market and competition to strengthen your idea
  • Give you a chance to plan strategies for dealing with potential challenges so they don’t derail your startup
  • Convince potential partners, customers, and key employees that you’re serious about your idea and persuade them to work with you
  • Force you to calculate when your business will make a profit and how much money you need to reach that point so that you can be prepared with adequate startup capital
  • Determine your target market and how to reach them

A detailed, step-by-step plan gives you a blueprint you can refer to during the startup process and helps you maintain momentum.

What this business plan template includes

Writing a business plan for a startup can sometimes seem overwhelming. To make the process easier and more manageable, this template will guide you step-by-step. The template includes easy-to-follow instructions for completing each business plan section, questions to help you think through each aspect, and corresponding fillable worksheet/s for critical sections.

After you complete the 11 worksheets, you will have a working business plan for your startup to show your SCORE mentor .

Business plan sections covered in this template:

  • Executive Summary
  • Company Description
  • Products and Services
  • Marketing Plan
  • Operational Plan
  • Management and Organization
  • Startup Expenses and Capitalization
  • Financial Plan

The Appendices include documents that supplement information in the body of the plan.  These might be contracts, leases, purchase orders, intellectual property, key managers’ resumes, market research data or anything that supports assumptions or statements made in the plan.

The last section of the template, “Refining Your Plan,” explains ways to modify your plan for specific purposes, such as getting a bank loan, or for specific industries, such as retail or manufacturing.

Complete the Business Plan Template for a Startup Business to create a working business plan for your startup.

Then, contact a  SCORE mentor  to review and refine your plan online or in person.

Quick Start Business Plan The aim of this module is to give you the tools, direction and ideas you need to build a business plan. If you're starting a business then a business plan is essential, because it forces you to think through your ideas and options.

10 Business Planning Tips for Starting a Business In this webinar, you'll learn 10 business planning tips to help you start your entrepreneurial journey on the right path.

Business Plan 101: Sales & Marketing The sales and marketing section of your business plan describes how you intend to sell your product. Learn what you should include in this section.

Copyright © 2024 SCORE Association,

Funded, in part, through a Cooperative Agreement with the U.S. Small Business Administration. All opinions, and/or recommendations expressed herein are those of the author(s) and do not necessarily reflect the views of the SBA.


Startup Business Plan Template for Word, PDF

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Template Highlights

  • There are ten sections, including the executive summary, introduction to your company, a market analysis, the problem you want to solve, your innovative/disruptive/other -ive word solution, who's on your team, the sales & marketing strategy, your financial plan, your implementation plan, a conclusion, and any additional resources
  • The instructions are specific and easy to follow, so all you have to do is fill in the blanks. Bonus: thinking about these things will prepare you for meetings with potential investors, customers, and employees as well
  • Some of the sections don't apply to your startup? Delete 'em. Want to add a section that's not there? Add it. You can even customize the branding and color scheme
  • Download it as a PDF or Word file
  • Print it, email it, send it to your parents so they can frame it

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Startup Business Plan Template

The term “startup” has become a familiar part of the business lexicon and is often used to describe fast-growing, entrepreneur-led companies in the technology sector. Actually, a startup is any business enterprise that has recently been established. If you are in the early stages of starting a business, one of the first steps you will need to take is to create a business plan.

This simple template was designed to help someone new to the business world to easily put together a professional plan describing a new venture. Keep your startup plan short. As your business matures, you can adapt the plan to include additional detail.

You can create different iterations of it for different audiences. The bank will want more financial information, but a new employee might be more interested in your company’s mission statement and your plan for selling the product or service.

Executive Summary

An executive summary is a crucial part of any business plan. It should come first in your document. The executive summary gives the reader, who may be a very busy bank executive, a chance to understand your business in a quick, one-page read.

In no more than a short paragraph for each point, summarize the sections of your business plan:

• Give your elevator pitch and briefly describe your company

• Summarize the market research you have done

• Present the problem you are aiming to solve

• Describe how your product or service solves the problem

• Introduce key management

• Provide a synopsis of your sales and marketing plan

• Explain your financial plan

Close your executive summary with a clear explanation of your project, why it is needed, and how it will benefit future customers and investors.

HubSpot Tip: Write this section last, after you have written all of the other sections. It should summarize your entire business plan in about a page.

About the Company

Describe what makes your company different. This section should convince readers that your business idea is important and that the product or service that you will offer is needed.

Present your company’s name, location, type of business, ownership, and significant assets.

Describe your company’s mission: What is your reason for existence? Describe the values on which you are founding the company.

List the company’s goals and objectives and explain how you fit into the industry.

HubSpot Tip: Keep this section brief. The remainder of the document allows space for you to go into more detail about your business.

Market Analysis

Before writing your business plan, you need to conduct research on the market and industry you are planning to enter. Based on that research, you should describe your industry, the opportunities it offers, and the growth it is experiencing.

Describe the key environmental trends in your industry. What are the barriers to entry (e.g., high production or marketing costs, tariff barriers, regulatory challenges, extensive training)? How is the industry progressing? What is changing?

You should also define your target customers. Who will buy your product or service?

Who are your major competitors? Identify and describe them.

Identify what defines your product or service in the marketplace. What distinctive competencies or offerings do you provide that other companies do not?

HubSpot Tip: Note the key factors for success in this industry, and focus on proving that your company has them.

The Problem

Describe the need in the market that your business idea will fill. How did this need arise and why has it not been filled yet? Explain how you identified the need and how your product or service will meet it.

HubSpot Tip: Keep this section short, as the focus should be on your solution, which you will describe in the next part of the business plan.

Our Solution

Describe the products or services your business will provide. Include your value proposition - describe how your service/product is attractive to customers.

You should also include a description of the features and benefits of your product or service to your customer. Consider capturing this in a simple table like the one below.

Product/Service Feature

Benefit to the Customer

HubSpot Tip: You can include photos or brochures of your products, but consider putting them in an appendix so that they do not interrupt the message in your narrative.

Organizational Structure

Since your company is just starting, it is likely that you do not have many people on your staff. Describe the key operations and management roles in your company, and provide brief biographical sketches of your leadership. The aim is to show to readers that your team has the skills and qualifications to implement what you have outlined in the business plan.

If you receive advice from a board of directors or any high-level external advisors, mention them in this section.

HubSpot Tip: The biographical sketches should include the educational credentials, relevant experience, and related accomplishments of your leaders. Consider personalizing your plan by including headshots of your staff.

Sales and Marketing Strategy

In this section, you should describe how you will promote your new product or service. Begin by identifying challenges with entering the market and explain how you will overcome them. You can use a table like the one below to outline the barriers and your solutions.

Market Barrier/Challenge

Justify the following choices you have made:

• Location – Does it bring cost savings? Is it close to your customer base?

• Pricing Strategy – How will it entice customers to buy your products or services? How will it lead to profits for your business and investors?

• Promotion Plan - Will you use print, radio, television, or social media? Will you hire a marketing manager?

Note the budget for your marketing strategy and tell the reader how you will obtain the funding for this important aspect of your business. If you plan to use consultants or an advertising agency, include these costs in your budget.

HubSpot Tip: Consider including a few mockups of your company’s logos, branding, or marketing materials in an appendix.

Financial Plan

Describe the cost structure and financial aspects of the business. Explain the kind and amount of investment that you need, what you will use the money for, and how you envision your business becoming profitable.

To give readers a peek into your company’s projected financial future, you should include as much of the following financial information as possible. Remember, your business plan is a living document, so even if you do not have all of this information at the startup stage, you can add it as your business matures.

• Cash flow projection – An estimate of how much money you expect to flow in and out of your business.

• Capitalization plan – Lists the sources and uses of capital that your business plans to amass.

• Break-even analysis – A determination of what you need to sell in order to cover the costs of doing business.

• Income statement – Also known as a profit and loss statement (P&L), it shows the company’s revenues and expenses over a period of time.

• Balance sheet – A statement of the assets, liabilities, and capital of a business at a point in time.

Financial documentation is often long, so you should reference them here and include copies in an appendix.

HubSpot Tip: Not everyone is an expert in finance, but it plays an important role in starting a business. Unless you have an accounting background, consider seeking assistance on this section of your plan.

Implementation Plan

Tell the reader how you will implement your business plan. Consider including a timeline like the one below to illustrate the steps in the process to getting your business up and running. Customize it with your dates and the specific steps you will take.

HubSpot Tip: Set reasonable deadlines that you are able to meet, but that show your initiative and eagerness to realize your new venture.

In a few sentences, summarize the main point that you would like the reader to understand about your business. This can vary based on the target audience. For example, if you are presenting your plan to a bank to ask for a loan, this section should focus on your financial viability and why the bank should choose to finance your business.

Describe the next steps, and provide detailed contact information so that the reader can get in touch with you easily.

HubSpot Tip: Your conclusion should incite the reader to act. Make it easy for them by including all of the information they need to move forward.

Want to provide additional detail but need to avoid making your business plan too long? You can insert documents in the Appendices and reference them in the text. In this way, you can provide more information without breaking up the flow of your business plan text.

HubSpot Tip: Consider including examples of your marketing materials, a map of the business location, background research, images of your products, resumes of company leaders, or financial documents in the appendices of your business plan.

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A Word doc you can edit We don’t just have PDF documents that make editing a challenge. Each plan is available in Word format so you can start editing your business plan example right away.

Key Sections Included in our Example Business Plans:

Executive Summary : A quick overview of your plan and entices investors to read more of your plan.

Company : Describes the ownership and history of your business.

Products and Services : Reviews what you sell and what you’re offering your customers.

Market Analysis : Describes your customers and the size of your target market.

Strategy and Implementation : Provides the details of how you plan on building the business.

Management Team : An overview of the people behind the business and why they’re the right team to make the business a success.

Financial Plan : A complete set of forecasts including a Profit and Loss Statement, Cash Flow Statement, and Balance Sheet.

Looking for a sample business plan PDF? You can download a few PDF examples below:

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14 Professional Business Plan Samples [Downloadable pdf]

Looking for business plan examples for inspiration? Download or view 14 business plans examples/samples, vetted by our MBA business plan writers. Download in PDF format or read like a book. These real business plan samples would help in writing your own business plan.

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Bank Business Plan

As an entrepreneur, effectively pitching your idea to attract investors and secure funding can be a challenge. Moreover, when launching a business, creating a comprehensive business plan is paramount.

To aid you in these crucial tasks, we offer a collection of real-world and sample business plan examples across diverse industries. A well-structured business plan is indispensable in the fast-paced entrepreneurial landscape, as it delineates your goals, strategies, and financial projections, providing a clear roadmap for your venture.

Our aim is to facilitate the creation of an effective business plan by integrating real-life examples to elucidate the key elements involved. Below, you’ll find a range of 14 detailed business plan examples available for download and use.

Important Sections to Include in Business Plan

1. e-commerce plan sample or example, 2. online marketplace business plan example or sample, 3. snack bar business plan sample / business plan example, 4. coffee shop business plan sample/business plan example pdf, 5. food hall business plan sample/business plan example pdf, 6. printing shop business plan sample/business plan example plan, 7. acquisition business plan sample/ example pdf, 8. l-1 visa business plan example with sample pdf, 9. e-2 visa business plan sample/ example pdf, 10. eb-5 business plan sample/ example pdf, 11. investor business plan sample/ example pdf, 12. nonprofit business plan sample/ example pdf, 13. bank business plan sample/ example pdf, 14. cannabis business plan sample/ example pdf, detailed overview of key components of a business plan, tips for writing executive summary, tips for writing company description, tips for writing market analysis, tips for writing product and services, tips for writing marketing and sales plan, tips for writing operational planning, tips for writing organization and management summary, tips for writing financial plan, tips for writing key external drivers, tips for writing startup summary, tips for writing projected industry growth, tips for writing break-even analysis, tips for writing management summary, tips for writing financial indicators, discover business plan formats and free templates, business plan examples for students pdf, 1. one page business plan, 2. start-up business plan, 3. strategic business plan, 4. feasibility business plan, 5. internal business plan, conclusion​, download pack of 14 business plan examples, are you looking for top business plan writer.

To create a robust business plan, ensure inclusion of the following key sections:

  • Executive Summary: A brief snapshot of your business and the key highlights of your business plan. Read more
  • Product and Services: An elaborate description of the offerings you will provide to your customers. Read more
  • Marketing and Sales Plan: A strategic roadmap outlining how you intend to promote and market your business before, during, and after its launch. Read more
  • Operating Planning: An explanation of the systems, processes, and tools necessary to efficiently run your business behind the scenes. Read more
  • Organization and Management: Organization and management in a business plan outline the structure and leadership of the company. Read more
  • Financial Plan: A comprehensive plan mapping out your short-term and long-term financial goals and the associated costs of running your business. If you require funding, this section is where you can outline your request and financial needs. Read more
  • Key External Drivers: External drivers encompass factors like outsourcing, economic changes, industry competition, and business legislation complexity. Read more
  • Startup Summary: The startup summary offers a comprehensive financial overview of , detailing expenses, asset value, and total requirements, crucial for transparency with entrepreneurs and investors. Read more
  • Projected Industry Growth : Projected industry growth forecasts the sector’s expansion, offering a 10-year perspective and average annual growth rate, providing clarity to investors. Read more
  • Break-even analysis: The break-even analysis visually presents key metrics and a 12-month revenue forecast to help stakeholders grasp the point where the business covers costs and starts generating profit . Read more
  • Management Summary: The management summary provides a concise overview of organizational structure, key personnel, their roles, and financial commitments, ensuring stakeholders understand the business’s operational strength and leadership capability. Read more
  • Financial Indicators: The financial indicators section evaluates organizational fiscal health, focusing on year-over-year profitability metrics, leverage ratios, liquidity ratios, and additional metrics, providing a comprehensive understanding of the business’s financial performance and efficiency in revenue generation from equity investments. Read more

Practical Business Plan Examples Illustrating Strategies for Startup Success

E-commerce Plan Sample or Example

Something Borrowed Something New is a burgeoning e-commerce enterprise specializing in wedding accessories and personalized gifts. Operating on a drop-shipping model, this business has the capability to make a significant impact in the market.

Moreover, leveraging social networking and blogging can be instrumental in generating awareness and capturing interest, thereby creating a robust online marketing strategy for Something Old and Something New.

To enhance their business operations, they are contemplating the integration of a WhatsApp CRM system. This initiative aims to optimize communication with potential customers, ensuring prompt responses to inquiries and fostering a seamless interaction process.

Online Marketplace Business Plan Example or Sample

EPlace Solutions will be an innovative online marketplace business portal offering a variety of products to consumers throughout the globe. Founded by Mr. John Jones, a seasoned business visionary with an eye toward profit and achievement, the organization is set to enter the market in 2023.

Online shopping is at an all-time high with new consumer mindsets calling for them to shop for the types of deals and bargains that will be so much a part of the online marketplace business model.

Snack Bar Business Plan Sample

There is an increasing demand for snack-type fast food to be consumed while window shopping and walking around inside a shopping mall.

Do you plan to start a snack bar business? Then here’s a complete snack bar startup business plan template and feasibility report you can use FREE of charge. It sounds easy to open a snack bar, but in reality, you need well-planned strategies to ensure that your business stands the test of time. 

Our snack bar business plan sample includes a detailed description of the products and services offered, as well as a market a nalysis  and competitive analysis.

It also includes a financial plan that outlines the startup costs, revenue projections, and break-even analysis. We like this sample plan because it demonstrates how to build a profitable snack bar business by creating a unique menu and offering healthy, high-quality snac ks that meet custome r demand.

Your snack shop business plan can look as polished and professional as the sample plan. It’s fun and easy, with Wise Business Plan. Let’s review the  snack shop business plan sample  and adjust them according to your audience for the best results.

Coffee Shop Business Plan Sample

A coffee shop business plan is a document that outlines what your business idea is and how it will be implemented. Its purpose is to answer questions such as what it costs to start a coffee shop, how these costs will be financed, and how much money you can expect to earn from your cafe.

Are you looking for the right business plan for your cafe? Let’s review the  Coffee shop business plan sample  to find out how cloud-based software can make your day-to-day work more efficient.

Our coffee shop business plan sample includes a detailed description of the products and services offered, as well as a market analysis and competitive analysis.

It also includes a financial plan that outlines the startup costs, revenue projections, and break-even analysis. We like this sample plan because it demonstrates how to build a profitable coffee shop business by creating a unique brand and offering high-quality products a nd customer service.

Food Hall Business Plan Sample

In the food industry, there is fierce competition. To ensure success, you need to hit the ground running with the right pitch. Our food house business plan is the ideal solution with an attractive design highlighting key information and conveying the right message.

This food business plan example features food images intended to tantalize the taste buds. It captures the theme perfectly and will convey the ultimate message to investors, clients and customers.

It is important to remember that the business plan template can be customized to meet your company’s specific needs and requirements. It will help showcase your business as a leader in the modern industry.

This food business plan template provides key slides to showcase everything from finances to marketing and key competitors. If you prefer, you can alter the content displayed to meet your specific needs, but this is a good starting point.

Ultimately, this  food house business plan  will be suitable for any business operating in the food industry and keen to get interested from key individuals. It will ensure that you can build up the rep of your company.

We provide a one-of-a-kind sales pitch deck designed to appeal to your prospective audience, as well as a custom presentation tailored to their information requirements.

Printing Shop Business Plan Sample

When establishing a think tank, you will need to develop a business plan and document it properly. As a mass think tank, you need a special strategy to legalize the think tank as a non-profit organization and to raise funds for your project successfully.

Copy and print businesses offer a variety of services to both businesses and consumers. A copy and print shop can handle everything from single-page printing to large-volume jobs using several types of media.

Our printing shop business plan sample includes a detailed description of the products and services offered, as well as a market analysis and competitive analysis. It also includes a financial plan that outlines the startup costs, revenue projections, and break-even analysis. We like this sample plan because it demonstrates how to build a profitable printing shop business by offering high-quality, customized printing services with a focus on customer s ervice and efficient operations.

Let’s take a look at Printing and Photocopy Business Plan Sample that you can use to inspire your own and easily create one.

Acquisition Business Plan Sample

The acquisition business plan sample is intended for businesses seeking to acquire another company or merge with a competitor. This plan includes an analysis of the target company, a valuation, and a strategy for integrating the acquired business into the existing operations. We like this sample plan because it provides a clear roadmap for the acquisition process and demonstrates the potential benefits of the deal.

L-1 Visa Business Plan Sample

At Wisebusinessplans, we understand that obtaining an L1 visa for an executive or manager requires a thorough and compelling business plan.

Our L1 business plan sample includes all the necessary components to satisfy USCIS requirements and demonstrate your qualifications and your company’s viability in the US market.

The L1 business plan sample is a comprehensive plan for a new business seeking L1 visa approval for an executive or manager. This plan focuses on demonstrating the applicant’s qualifications and the company’s viability in the US market.

We like this sample plan because it is specific to the L1 visa process and includes all the necessary components to satisfy USCIS requirements.

E-2 Visa Business Plan Sample

If you’re an entrepreneur seeking E-2 visa approval, Wise Business Plans can help you create a persuasive business plan.

Our E-2 business plan sample outlines your investment, business operations, and financial projections, providing a clear and compelling case for your ability to successfully run a business and make a significant economic impact.

The E-2 business plan sample is designed for entrepreneurs seeking E-2 visa approval, which allows individuals to invest in and manage a business in the United States. This plan outlines the applicant’s investment, business operations, and financial projections. We like this sample plan because it provides a clear and compelling case for the applicant’s ability to successfully run a business and make a significant economic impact.

EB-5 Business Plan Sample

If you’re looking to obtain an EB-5 visa by investing in a new commercial enterprise in the United States, Wise Business Plans can help you create a compelling business plan.

Our EB-5 business plan sample includes a description of your business, a market analysis, and financial projections, providing a detailed and persuasive case for the potential success of your venture.

The EB-5 business plan sample is designed for individuals seeking to obtain an EB-5 visa by investing in a new commercial enterprise in the United States. This plan includes a description of the business, a market analysis, and financial projections. We like this sample plan because it provides a detailed and persuasive case for the potential success of the business, which is crucial for obtaining EB-5 visa approval.

Investor Business Plan Sample

If you’re seeking investment from angel investors, venture capitalists, or other private equity firms, Wise Business Plans can help you create a compelling pitch.

Our investor business plan sample includes a pitch deck, financial projections, and a detailed analysis of the market the potential return on investment and the scalability of your business.

The investor business plan sample is intended for businesses seeking to attract investment from angel investors, venture capitalists, or other private equity firms. This plan includes a pitch deck, financial projections, and a detailed analysis of the market opportunity. We like this sample plan because it emphasizes the potential return on investment and the scalability of the business.

Nonprofit Business Plan Sample

At Wisebusinessplans, we’re committed to helping non-profit organizations achieve their social impact goals.

Our non-profit business plan sample includes a mission statement, programs and services, marketing and outreach strategies, and a financial analysis, providing a clear roadmap for establishing or expanding your organization.

The non-profit business plan sample is designed for organizations seeking to establish or expand a non-profit entity. This plan includes a mission statement, programs and services, marketing and outreach strategies, and a financial analysis. We like this sample plan because it demonstrates a strong commitment to social impact and outlines a clear strategy for achieving the organization’s goals.

Bank Business Plan Sample

Whether you’re seeking financing from a bank or other financial institution, Wise Business Plans can help you create a detailed and persuasive business plan.

Our bank business plan sample includes a thorough financial analysis, market research, and a strategy for achieving profitability, highlighting the key factors that banks consider when evaluating loan applications.

The bank business plan sample is tailored for businesses seeking financing from a bank or other financial institution. This plan includes a detailed financial analysis, market research, and a strategy for achieving profitability. We like this sample plan because it highlights the key factors that banks consider when evaluating loan applications, and provides a strong case for the borrower’s ability to repay the loan.

Cannabis Business Plan Sample

The cannabis industry is rapidly growing, and Wise Business Plans can help you enter it with confidence.

Our cannabis business plan sample includes a market analysis, operational strategy, and regulatory compliance a comprehensive overview of the unique challenges and opportunities in the industry and offering a clear roadmap for success.

The cannabis business plan sample is tailored for entrepreneurs seeking to enter the rapidly growing cannabis industry. This plan includes a market analysis, operational strategy, and regulatory compliance plan. We like this sample plan because it provides a comprehensive overview of the unique challenges and opportunities in the cannabis industry, and offers a clear roadmap for success.

1. Executive Summary

The executive summary is a concise overview of your business plan, highlighting the key points of each section. It should capture the essence of your business, its mission, and the purpose of the business plan. This section should be written last, but it’s placed at the beginning of the business plan. Here is an example executive summary from our professional business plan written for Eplace Solution , an innovative e-commerce portal.

executive summary

  • Keep it brief and focused on key points.
  • Clearly define the problem and your solution.
  • Highlight market opportunities and growth potential.
  • Showcase your team’s qualifications.
  • Include financial projections.
  • End with a clear call to action.
  • Tailor it to your audience.
  • Review and update regularly.

the executive summary of a real estate business example

2. Company Overview or Description

In this section, provide a detailed description of your company, including its history, legal structure, location, and vision. Explain your mission statement and core values that guide your business decisions. Use real-life examples of successful companies and how their strong company descriptions have contributed to their growth. In addition, you can reuse your company description on your About page, Instagram page, or other properties that ask for a boilerplate description of your business.

This section also allows you to describe how you register your business . Here you must choose whether your business is a corporation, sole proprietorship, LLC , or another type of business .

Business Overview Example Screenshot

  • Describe your company’s mission and vision.
  • Explain what your business does and the problems it solves.
  • Mention your target market and customer base.
  • Highlight your unique selling points.
  • Provide a brief history and background.

3. Market Analysis

A market analysis analyzes how you are positioned in the market, who your target customers are, what your product or service will offer them, and industry trends. It might be useful to do a SWOT analysis to discover your strengths and weaknesses to identify market gaps that you may be able to exploit to build your business.

As part of your market research, you’ll also need to perform a competitive analysis. It will give you an idea of who your competition is and how to differentiate your brand. Here’s an example of a competitive analysis we did for a food business.

Market Analysis

  • Research and understand your industry thoroughly.
  • Identify market trends and growth opportunities.
  • Analyze your competitors and their strengths and weaknesses.
  • Define your target audience and their needs.
  • Include data and statistics to support your analysis.

market analysis summary

4. Product and Services

Adding products and services to a business plan involves more than listing your company’s offerings. If you intend to gain funding or partner with another business, your products, and services section needs to demonstrate your company’s quality, value, and benefits.

Here’s an example of a product and service section in the business plan we wrote for an e-commerce business that offers wedding accessories.

An example of Product and service section of business plan

  • Clearly describe your offerings and their features.
  • Explain how your products/services address customer needs.
  • Highlight any unique qualities or advantages.
  • Discuss your pricing strategy.
  • Mention any future product/service development plans.

Here is example of services section of a bank.

Example of Services Section

5. Marketing and Sales Plan

It is always a good idea to have a marketing plan before launching your business. A potential investor will want to know how you will advertise your business. Therefore, you should create a marketing plan that explains your planned promotion and customer acquisition strategies.

Discuss how you will make a sale. How will you attract customers and maximize their lifetime value? Ensure your marketing and sales forecasts align with your financial forecasts Marketing plans are usually based on the four Ps : product, price, place, and promotion. Breaking it down by marketing channels makes it easier. Discuss how you intend to market your business via blogs, email, social media, and word-of-mouth. Here is an example of marketing strategies we develop for a restaurant business.

Marketing plan of business plan screenshot

  • Define your marketing goals and objectives.
  • Outline your marketing strategies, including channels and tactics.
  • Explain your sales strategy and target sales goals.
  • Include a budget for marketing and sales activities.
  • Discuss your sales team and their roles.
  • Detail your customer acquisition and retention strategies.
  • Mention any partnerships or collaborations for marketing and sales.

Example of marketing and sales plan section of a bank

Example of Marketing and Sales Plan Section

6. Operation Planning

The operation plan should include all the steps needed to run the business in the long run. The plan should include details about logistics, duties for each department of the company, and responsibilities for the team.

The main aspect of running a business is its costs. Whether it’s machinery or services, each requires capital.

how to write an operation plan in a business plan

  • Describe your day-to-day business operations.
  • Explain your supply chain and production processes.
  • Outline your facility and equipment requirements.
  • Discuss your quality control and efficiency measures.
  • Mention any legal and regulatory compliance considerations.
  • Detail your staffing and management structure.
  • Include contingency plans for potential disruptions.

7. Organization and Management

In this section, you can describe your current team and the people you need to hire. You will need to highlight your team’s relevant experience if you intend to seek funding. Basically, this is where you demonstrate that this team can be successful in starting and growing the business.

Management summary of a business plan screenshot

  • Introduce your leadership team and their roles.
  • Highlight their relevant experience and qualifications.
  • Explain your organizational structure and hierarchy.
  • Discuss key personnel responsibilities and functions.
  • Mention any plans for team growth or development.
  • Address any advisory boards or external support.

Management summary of coffee shoppe business.

Here is Example of Management Summary

8. Financial Plan

A financial plan should include sales and revenue forecasts, profit and loss statements , cash flow statements , and balance sheets .

Now, if you plan to pitch investors or submit a loan application, you’ll also need a “use of funds” report. Here you outline how you plan to leverage any funding you might acquire for your business.

With our business templates , you can create your own income statement, cash flow statement, and balance sheet.

Financial highlights of a business plan

  • Include detailed financial projections (income statement, cash flow, balance sheet).
  • Explain your funding requirements and sources.
  • Discuss your pricing and revenue model.
  • Describe your expense management and cost controls.
  • Mention any financial risks and mitigation strategies.
  • Highlight key financial milestones and goals.

Financial highlights of foodShack business.

Here is Example of Financial Highlights

9. Key External Drivers

External drivers refer to the external factors or influences that significantly impact the activity and growth of an industry. These drivers include outsourcing of non-core activities, changes in economic activity, competition from other industries, and the complexity of business legislation.

Additionally, external drivers encompass the effects of changes in new business formation, especially among small businesses, which directly affect the demand for services within the industry.

key External Driver

  • Identify and analyze current and emerging market trends in your industry.
  • Assess potential positive or negative impacts these trends may have on your business.
  • Evaluate broader economic conditions, including inflation rates, interest rates, and GDP growth.
  • Elucidate how changes in economic conditions could influence consumer behavior, product demand, and overall cost structure.
  • Outline key industry regulations and compliance requirements, discussing potential impacts on operations, costs, and market access.
  • Highlight relevant technological advancements and explain their potential effects on your product or service offerings, operations, and competitiveness.
  • Analyze current and potential future competitors, emphasizing the evolving competitive landscape’s impact on market share, pricing strategy, and overall business strategy.
  • Consider social and cultural factors influencing consumer preferences and behaviors, exploring how societal changes can affect product demand.
  • Evaluate environmental trends and regulations, discussing potential impacts on operations, supply chain, and customer perceptions.
  • Assess political stability, government policies, and geopolitical factors, exploring potential risks and opportunities from political changes.
  • Discuss global market conditions, analyzing how global economic trends, trade policies, and currency fluctuations may affect operations and expansion plans.
  • Identify and discuss potential risks in the supply chain, such as disruptions, shortages, or geopolitical issues.
  • Consider demographic shifts affecting your target market and discuss how changes may impact your customer base and marketing strategies.
  • Highlight key legal and regulatory factors affecting the business, discussing potential legal challenges, compliance costs, and regulatory changes.
  • Outline comprehensive risk management strategies, including contingency plans and risk mitigation strategies.
  • Explain how you will monitor external drivers and emphasize the importance of staying agile and responsive to changes in the external environment.

Tips Key External

10. Startup Summary

The startup summary serves as a comprehensive overview of essential financial aspects, encompassing total startup expenses, the overall value of startup assets, and the total requirements, which is the cumulative sum of all expenses and startup investments.

It provides a clear financial snapshot, outlining the costs involved in launching the business, the value of assets acquired, and the overall financial needs for the startup.

This section is crucial for entrepreneurs and potential investors, offering a transparent understanding of the financial foundation required to initiate and sustain the business successfully.

This roadmap ensures a realistic evaluation of the business idea, identifying potential challenges and offering solutions.To write an effective plan, focus on what sets your venture apart from competitors, maintain conciseness, and embrace flexibility as a living document.

Answer fundamental questions about your business, create actionable checklists, execute the plan, and continually revise and update based on experiences and feedback.This iterative process fosters continuous improvement, helping entrepreneurs stay adaptable and enhance their business strategies over time.

Overview Example of Ecommerce Company

  • Clearly state the startup’s name and provide a concise description of its activities.
  • Include a succinct mission statement capturing the startup’s purpose and goals, reflecting its core values.
  • Specify the founding date and offer brief bios of key founders, highlighting relevant experience.
  • Summarize the startup’s concept, explaining offered products or services and key distinguishing features.
  • Clearly articulate the problem or need in the market that the startup addresses, defining the target audience.
  • State what makes the startup unique, whether it’s a special feature, market gap, or competitive advantage.
  • Provide a brief description of the market opportunity, covering target market size, trends, and growth prospects.
  • Outline how the startup plans to generate revenue, detailing streams, pricing strategy, and potential partnerships.
  • Offer a snapshot of the startup’s current status, highlighting key achievements such as product development or partnerships.
  • If seeking funding, clearly state the amount sought and its allocation, covering areas like product development and marketing.
  • Include a high-level financial summary with key projections for revenue, expenses, and profitability.
  • Briefly outline future aspirations and plans, encompassing areas like expansion, product development, or strategic partnerships.

11. Projected Industry Growth

The projected industry growth is a pivotal aspect that forecasts the expansion of a specific sector over a defined timeframe.

For instance, it could provide an estimate of where that particular business will be standing in the next 10 years, and what will be the average annual growth rate of that industry.

This information provides prospective investors and stakeholders with a clear understanding of the industry’s potential and positions the startup within a dynamic and flourishing market.

Projected Industry Growth

  • Emphasize the importance of industry trends and growth to your business.
  • Provide a concise overview, including market size, major players, and recent trends.
  • Briefly explain how you gathered data on industry growth projections (e.g., market research reports, expert interviews).
  • Identify and discuss prevailing trends, such as technological advancements, changes in consumer behavior, and regulatory shifts.
  • Summarize the industry’s historical growth, highlighting growth rates, market expansion, and notable milestones.
  • Highlight key factors expected to drive industry growth, such as emerging markets, technological innovations, and demographic shifts.
  • Discuss specific opportunities within the industry, including gaps in the market, underserved segments, or areas of competitive advantage.
  • Acknowledge potential challenges or risks that could impact industry growth, demonstrating a realistic understanding.
  • Present projections for future growth rates based on historical data, expert opinions, and your analysis. Include short-term and long-term projections.
  • Discuss how key competitors are positioned to leverage industry growth, emphasizing your business’s differentiation strategies.
  • Consider the regulatory landscape impacting growth, discussing anticipated changes and their potential effects on the industry.
  • Explore international trends and their implications for industry growth, including factors like global economic conditions and geopolitical influences.

Here is example of market analysis section of a bank.

Tips for Writing Projected Industry Growth

12. Break-even Analysis

The break-even analysis serves as a vital financial tool, offering a detailed estimation of key metrics such as Sales Revenue, Cost of Sales, Gross Profit, Fixed Expenses, and Income Before Tax.

These critical components are visually presented through a bar graph, providing a clear and concise overview of the financial dynamics.

Additionally, the break-even analysis delves into a 12-month forecast, outlining the projected amount of revenue generated and the corresponding fixed costs.

This section is instrumental in helping stakeholders understand the financial threshold at which the business covers its costs and begins to generate profit.

Break Even Analysics

  • Define break-even analysis as a financial calculation where total revenue equals total costs.
  • Identify constant costs regardless of production or sales levels.
  • Enumerate and explain costs changing with production or sales.
  • Present the break-even analysis formula, indicating the units needed to cover costs.
  • Perform a practical break-even calculation using business-specific fixed costs, selling price, and variable cost per unit.
  • Include a break-even chart or graph for a visual understanding of cost-revenue dynamics.
  • Conduct a proactive sensitivity analysis to explore how changes in variables impact the break-even point.
  • Specify the anticipated timeframe to reach the break-even point in terms of months or units sold.
  • Clearly outline assumptions made in the analysis and provide justifications for transparency and credibility.
  • Acknowledge potential risks or challenges that may affect the accuracy of the break-even analysis.
  • Briefly mention contingency plans for difficulties in reaching the break-even point within the projected timeframe.

13. Management Summary

The management summary within the business plan provides a concise overview of the organizational structure and key personnel.

This includes a count of individuals, specifying the number of founders and operational team members integral to the organization.

The summary delves into the roles and responsibilities of each key figure, offering insights into the leadership dynamics driving the business.

Furthermore, the management summary sheds light on the financial aspect by presenting details about personal wages and payroll allocations for both founders and operational staff.

This comprehensive section ensures a clear understanding of the human resource framework and the financial commitments associated with the management team, crucial for stakeholders evaluating the business’s operational strength and leadership capability.

Mangement Summary

  • Highlighting the critical role the management team plays in the business’s success, the introduction emphasizes their significance.
  • Listing each key member with names, positions, and brief role summaries introduces the core of the management team.
  • Providing brief biographies for each team member underscores their relevant experience, skills, achievements, and industry-specific expertise.
  • Clearly outlining roles and responsibilities emphasizes how each team member’s skills contribute to the overall success of the business.
  • Sharing the team’s vision and strategy involves discussing key strategic goals and outlining the plans to achieve them.
  • Highlighting notable achievements or milestones showcases the team members’ successful ventures, industry recognition, or career accomplishments.
  • Discussing team dynamics emphasizes collaboration and the complementary nature of their skills in driving the business forward.
  • Introducing advisory board members, if applicable, underscores the additional guidance and expertise they bring to the business.
  • Discussing how the team plans to contribute to future growth and development includes strategies for talent acquisition, leadership development, and succession planning.
  • Touching on the team’s culture and values emphasizes their role in shaping the overall ethos of the business.
  • If seeking investment, briefly mentioning how the management team plans to use funding for business growth and development provides insight into their financial strategy.

Here is example of marketing and sales plan section of a bank.

Tips for Writing Management Summary

14. Financial Indicators

The financial indicators section within the business plan helps in evaluating the fiscal health and performance of the organization.

Year-after-year profitability estimates take center stage, encompassing key metrics such as gross margin, net profit margin, and EBITDA to revenue.

These indicators provide a comprehensive understanding of the business’s ability to generate profit relative to its revenue.

Furthermore, the financial indicators extend to leverage ratios, including the critical Debt to Equity ratio, Debt to Assets ratio, and Interest Coverage ratio.

These metrics illuminate the organization’s capital structure, debt management, and its capacity to meet interest obligations.

Liquidity ratios includes the Current Ratio and Current Debt to Total Asset Ratio.

These ratios provide insights into the company’s short-term financial health and its ability to meet immediate obligations.

The financial indicator toolbox is enriched with additional metrics, notably the Revenue to Equity ratio, which sheds light on the efficiency of generating revenue from equity investments.

Financial Indicator

  • Detailed revenue forecasts for the next 3-5 years. Breakdown by product/service and geographical regions.
  • Detailed breakdown of anticipated expenses. Include fixed and variable costs, operational expenses, and other relevant expenditures.
  • Historical P&L statements if available. Projected future profits and losses based on revenue and expense projections.
  • Outline of expected cash inflows and outflows. Emphasis on the ability to meet short-term obligations.
  • Snapshot of the company’s financial position. Includes assets, liabilities, and equity.
  • Calculation and presentation of key financial ratios (liquidity, solvency, profitability). Discussion on the significance of these ratios.
  • Identification and explanation of relevant KPIs. Highlighting alignment with the overall business strategy.
  • Discussion of potential financial risks. Mitigation strategies and addressing uncertainties.
  • Clear statement of the amount and purpose of funds required.
  • Outline of key assumptions underlying financial projections. Rationale for these assumptions.
  • Summary of industry financial trends and business positioning. Outlook on future financial prospects considering market dynamics.

Tips For Writing Financial Indicators

Looking For The Right Business Plan Format?

These sample business plans will provide you with a complete structure and format for your business plan, which will give you a head start on developing your document, so you won’t be stuck seeing an empty page and wondering what to write.

Simply going through the process of writing a business plan is one of its key benefits. If you sit down to write, you’ll naturally think about your startup costs, your target market , and any market analysis or research you’ll need to conduct. In addition to defining your position among your competitors, you will establish your goals and milestones.

You can see what should be included in a sample financial plan, but It is wrong to assume that a sample company’s financial projections will fit your own. If you need more resources to get you started, we recommend this guide on how to write a business plan .

In addition, you can download our 40+ free business plan templates covering a range of industries.

Common Types of Business Plan

One-page business plans are short, compact, and to the point and are designed to make the plan easy to read at a glance. Make sure to include all of the sections, but truncate and summarize them

Start-up business plans are for businesses that are just getting started. They are usually developed to secure outside funding. In this regard, financials are of increased importance, as well as other sections that determine whether your business idea is viable, such as market research.

A strategic business plan lays out a company’s goals and how it will achieve them at a high level. It is a foundational document for the company as a whole. A strategic business plan allows all levels of the business to see the big picture, inspiring employees to work together to reach the company’s goals.

Developing a feasibility plan answers two primary questions about a business venture: who would purchase the service or product the company wants to sell, and if the venture is profitable.

Internal Business plans are geared to a specific audience within a company to keep your team on the same page and focused on the same goals.

In conclusion, whether you’re venturing into a traditional business or creating an innovative startup, the significance of a well-crafted business plan cannot be overstated. Different types of business plans cater to specific needs, from internal alignment to strategic expansion. Employing a template in MS Word ensures a polished presentation. The process of writing an executive summary, creating a plan, and defining the components of your business plan is essential.

Recognizing the need for a comprehensive and standard business plan can help guide your endeavors. Whether you choose to write a full business plan or opt for a one-page business overview, leveraging templates in MS Word can simplify the process. In essence, understanding the types of business plans and utilizing an executive summary template provides a structured approach to showcase your business overview.

Take inspiration from example business plans to tailor your strategy, ensuring a roadmap for success in the dynamic world of entrepreneurship. Always remember, a meticulously crafted business plan not only communicates your vision effectively but also serves as a valuable resource that can help secure investments and guide your business’s growth trajectory.

Begin with an executive summary, delve into market analysis, outline your strategies, create financial projections, and use available business plan examples as templates to guide your writing.

A comprehensive business plan template should encompass key sections such as an executive summary, business description, market analysis, marketing strategy, organizational structure, and financial projections. Seek templates online that cover these elements.

Tailor your business plan to the scale of your small business. Define your objectives clearly, outline cost-effective strategies, and emphasize agility in adapting to market changes.

Explore well-crafted business plan examples you can visit our website  wisebusinessplan.

The fundamental components include an executive summary, business description, market analysis, marketing and sales strategy, organizational structure, product/service description, and financial projections.

Investors focus on growth potential, detailed financial projections, market analysis, competition analysis, and the qualifications and experience of your management team when reviewing a business plan.

To find a business plan example for a tech startup,you can visit our visit wisebusinessplan .

A business plan provides a comprehensive overview of your entire business, including strategies, operations, and financials. In contrast, a business proposal typically focuses on a specific project or offer, outlining the details and benefits to a potential client.

Craft an engaging executive summary by summarizing your business’s mission, highlighting the market opportunity, showcasing your product or service, and providing a concise overview of your financial projections.

Seek tailored business plan examples for nonprofit organizations you can visit wisebusinessplan .

These business plans are written by MBA writers. Real-world use cases were used in these plans.

Get our business plan writing and consultation service.

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5 Types Business Plan PDF Templates with Free Samples

Creating a business plan can be a daunting task for many entrepreneurs. To make the process easier, having a template to work from can be helpful.

We will outline five popular types of business plan PDF templates and provide free samples for each type. This way, you can get a better understanding of which template is best suited to your business needs and objectives. With a suitable template, you can ensure your business plan is comprehensive and professional.

Read on to discover the five types of business plan PDF templates with free samples.

#1 One Page Business Plan Template PDF

Are you starting a business and want a simple plan? The One Page Business Plan Template PDF is perfect! Here are two templates overview you need to know:

Template 1: Blue Business Plan

The Blue Business Plan is a simple yet professional one-page template perfect for small businesses and startups. It's easy to customize and is available in a PDF format for convenient use.

Template Highlights:

Here are some of its highlights:

Clean and minimalist design that looks professional and modern

It provides space for company summary, product/service description, target market, marketing and sales strategies, and financial projections.

Easy to fill out with a straightforward format that eliminates the need for extensive business planning

Try it out with the free sample and see how it can help your business succeed.

Template 2: One Page Business Plan Workbook

This template is a comprehensive workbook that includes everything you need to create a business plan from start to finish. This business plan workbook is perfect for anyone who wants a complete template that guides them through the process step-by-step.

This template breaks down the business plan into clear and concise sections, making it easy to follow.

Each section includes a corresponding worksheet to help you gather and organize the necessary information for your business plan.

The workbook provides detailed instructions and guidance on how to fill out each section, including tips and examples.

#2  Startup Business Plan Template PDF

A startup business plan template PDF is helpful for those wanting to start their own business. Here are two templates overview you need to know:

Template 1: Fox Gradient Business Presentation

Are you looking for a modern and eye-catching business plan template? The Fox Gradient Business Presentation template might be perfect for you! Whether starting a new business or seeking funding, this Fox Gradient Business Presentation template is a great choice to make a lasting impression.

This template has a professional and sleek design that will make your business plan stand out.

Using gradients and geometric shapes creates a visually stunning effect that will impress your audience.

It features customizable icons, maps, charts, and tables to help you present your information clearly and effectively.

Template 2: Startup Business Aesthetic Report

This business plan template is perfect for those who want to showcase their business visually appealingly. The Business Aesthetic Report template is modern and professional and will impress your potential investors.

The template includes 24 unique slides with different color schemes and layouts, allowing you to choose the one that best suits your needs.

It has placeholders for images, so you can easily add your business photos or graphics.

The template also has infographics to help you clearly and concisely present your data.

#3  Small Business Plan Template PDF

If you have a small business, you need a plan! This template can help you get started and achieve your goals. Here are two templates overview you need to know:

Template 1: Weekly Work Plan Summary

This business plan template is perfect for small businesses or entrepreneurs who must organize their weekly tasks and goals. It is simple and easy to understand, even for someone just starting a business.

The Weekly Work Plan Summary template is a one-page document divided into seven days of the week, with sections for morning, afternoon, and evening tasks.

Each day has a space for writing down the top priorities and any additional tasks that must be completed.

There is also a section for noting important weekly meetings or deadlines so everything is organized in one place.

Template 2: Fresh General Plant Work Summary

This Small Business Plan Template PDF is perfect for those who want to focus on their business's operations and daily tasks. Additionally, the financial section provides a clear picture of the company's budget and future revenue projections, making it easier to make informed decisions and plan for growth.

This template includes a one-page summary of the company's operations, sales, marketing, and financial goals.

In addition, it describes the company's products and markets.

The financial section includes a budget for each department and a projection of revenue and expenses for the upcoming year.

#4 Non-profit Business Plan Template PDF

Non-profit businesses also need a plan to reach their goals! Here's a template to help them out. Here are two templates overview you need to know:

Template 1: Store Profit and Loss Analysis Table

This template is perfect for businesses with a physical storefront or online shop. It helps owners track their revenue, expenses, and profits.

The easy-to-read format includes all essential financial information

It helps business owners identify where they can cut costs or increase revenue

Provides a clear snapshot of a business's financial health at a given moment

It can be used to compare performance over multiple periods

It Helps with tax reporting and budget planning

Free sample available for download

Template 2: Profit Financial Management System

The Profit Financial Management System template is essential for businesses looking to manage their finances and track their profits. By providing a clear picture of a business's financial performance, this template can help identify areas for improvement and support financial planning for the future.

This template provides a clear picture of a business's financial performance and can help identify areas for improvement.

Business owners can use the template to set realistic financial goals and track their progress toward meeting them.

The spreadsheet makes it easy to manage finances and track profits, reducing the risk of errors or oversights.

#5 Fill-in-the-blank Business Plan Template PDF

This business plan template is easy to use because it has blanks to fill in with your information. Here are two templates overview you need to know:

Template 1: Modern Black Business Report

The Modern Black Business Report template is a professional and visually appealing option for any business looking to create a comprehensive and attractive business plan. Plus, it's free to download and easily customized to your needs.

Here are the highlights of this template:

This template includes a cover page, executive summary, company description, market analysis, and financial projections.

The cover page has space for your company logo, contact information, and business description.

The market analysis provides an overview of your target market, competitors, and industry trends.

Template 2: Black Business Cover

This business plan template pdf features a stylish, professional-looking cover design, perfect for any business. If you want a professional-looking cover for your business plan that stands out, this black business cover template is ideal for you.

Here are some of the highlights:

The template has a clean and modern black design, making it easy on the eyes and perfect for any business.

The cover is fully editable, so you can add your business name and logo to make it personalized and unique to your company.

The template's sleek and stylish cover gives potential investors and partners a professional impression.

Advantages and Disadvantages of A Business Plan Template

A business plan template's benefits and drawbacks will be discussed here.

Saves Time:

Business plan template PDF files provide a pre-designed structure, making it easier and quicker to create a well-organized plan. This time-saving factor allows entrepreneurs to focus on other critical aspects of their business.

Ensures Comprehensive Planning:

A business plan template PDF prompts entrepreneurs to consider all the essential details and components required for a successful venture. It helps identify potential challenges and solutions, ensuring a more comprehensive planning process.

Professional Formatting:

Using a business plan template PDF ensures that your plan follows a professional format. This consistency helps in presenting your ideas and concepts in a clear and organized manner, making it easier for investors or lenders to understand your vision.


Lack of Originality:

While templates offer structure and guidance, they may limit creativity and originality. Entrepreneurs may need help to express their unique ideas and differentiate themselves from competitors when using a template.

Not Tailored for Every Business:

Business plan templates are general guidelines that may not address specific industry or business needs. Entrepreneurs must adapt the template to fit their unique circumstances, which can be time-consuming and require additional research.

Potential Inaccuracy:

Templates often provide sample financial projections or market analysis, which may not accurately reflect an entrepreneur's situation. Without in-depth research, relying solely on template data can lead to incorrect assumptions and unrealistic expectations.

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FAQs About Business Plan Template PDF

Q1:what should be included in a business plan pdf.

A business plan template pdf should include details about your business goals, target customers, and marketing plans. It should also have financial projections and an executive summary. Use WPS Office to create or edit your free business plan template pdf.

Q2:How to write a business plan PDF?

To write a business plan PDF, you must start by researching and making a plan.

Look for a free business plan template PDF that fits your needs.

Next, create a clear outline of your business goals and strategies.

Use a startup business plan template PDF or a one-page business plan template PDF to keep it simple.

Remember to include financial projections.

Edit and format your plan using WPS Office, a helpful tool for working with PDF files.

Q3:What are the common mistakes in writing business plan templates?

Some common mistakes are:

Not setting clear goals. Make sure you know what you want to achieve.

Ignoring competition. Research the market and understand who your competitors are.

Underestimating expenses. Be realistic about the costs involved in running a business.

Not including a marketing strategy. Think about how you will promote your business.

You need to update the plan. Your business plan should be a living document that is regularly reviewed and updated.

Q4: How to find a business plan template pdf in WPS Office?

If you need a one-page business plan template pdf, non-profit business plan template pdf, or small business plan template pdf, search online. Once you find a template, use WPS Office to open or edit the PDF file.

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With WPS Office, you can do more with your PDFs. Edit, annotate, and even convert them to other file formats. Plus, with a range of customizable templates, you can create professional-looking documents quickly.

If you want to learn more about the benefits of WPS Office's PDF toolkit, check out their website for more information. You can also download their software and explore their templates to find the perfect fit for your business needs.

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business plan sample for startup pdf

  • Government efficiency, transparency and accountability
  • Government spending

Spring Budget 2024

This is the Spring Budget 2024 in full. You can find supporting and related documents below.

business plan sample for startup pdf

Spring Budget 2024 (web)

Ref: ISBN 978-1-5286-4697-0, HC 560 2023-24

PDF , 1.1 MB , 98 pages

Order a copy

This file may not be suitable for users of assistive technology.

business plan sample for startup pdf

Spring Budget 2024 (print)

PDF , 1.53 MB , 204 pages

Spring Budget 2024 (HTML)

business plan sample for startup pdf

Impact on households: distributional analysis to accompany Spring Budget 2024

PDF , 194 KB , 17 pages

business plan sample for startup pdf

Spring Budget 2024: Policy Costings

PDF , 412 KB , 56 pages

business plan sample for startup pdf

Spring Budget 2024: Data Sources

PDF , 276 KB , 34 pages

Table 5.1 Spring Budget 2024 Policy Decisions

MS Excel Spreadsheet , 52.8 KB

Table 5.2 Spring Budget 2024 Measures announced at Autumn Statement 2023 or earlier that will take effect from April 2024 or later

MS Excel Spreadsheet , 86.1 KB

The Chancellor of the Exchequer presented his Spring Budget to Parliament on Wednesday 6 March 2024.

Distributional Analysis

This document sets out the estimated impact of changes to tax, welfare and public service spending policy that carry a direct, quantifiable impact on households. It also presents estimates of the overall level of tax paid and public spending received by households.

Policy costings

This document sets out the assumptions and methodologies used in the government’s costing of policy decisions announced since Autumn Statement 2023.  For each decision it contains a description of the measure, the base, and the methodology for the costing (including relevant adjustments for behavioural responses). It highlights main areas of additional uncertainty.

Data sources

This document sets out the data sources used in charts, tables and text in the Spring Budget 2024 document. This should be read in parallel to the references contained in the Spring Budget 2024 document.

Table 5.1 shows the cost or yield of all government decisions accounted for at Spring Budget 2024 which have a direct effect on Public Sector Net Borrowing (PSNB) in the years up to 2028-29. This includes tax measures, changes to aggregate Departmental Expenditure Limits (DEL) and measures affecting annually managed expenditure (AME).

Table 5.2 shows the cost or yield of all announced government policy decisions that will take effect from April 2024 or later, with a direct effect on Public Sector Net Borrowing (PSNB), costed using the determinants from the OBR’s March 2024 forecast in the years up to 2028-29. This includes tax measures, and measures affecting annually managed expenditure (AME).

Also publishing alongside Spring Budget 2024:

Spring Budget 2024: Personal Tax Factsheet

Spring Budget 2024: Non-UK domiciled individuals - Policy Summary

Changes to the taxation of non-UK domiciled individuals

Debt Management Report 2024-25

Vaping Products Duty consultation

UK ISA: Consultation

Reserved Investor Fund - Summary of Responses

Business Rates Avoidance and Evasion: Consultation response

Seizing the Opportunity: Delivering Efficiency for the Public

Private Intermittent Securities and Capital Exchange System (PISCES): Policy Paper

NatWest Retail Offer

Memorandum of Understanding for the “Trailblazer” Single Settlements for Greater Manchester and West Midlands Combined Authorities

Taxation of environmental land management and ecosystem service markets: Consultation response

Technical Note on New UK Independent Film Tax Credit

Investment Zones update

Spring Budget 2024: Overview of tax legislation and rates (OOTLAR)

Stamp Duty Land Tax: mixed-property purchases and Multiple Dwellings Relief

Stamp Duty Land Tax Relief for Multiple Dwellings Evaluation

Raising standards in the tax advice market: strengthening the regulatory framework and improving registration

Understanding the Vaping Market

Cryptoasset Reporting Framework and Common Reporting Standard

Operational reforms to the Nationally Significant Infrastructure Project (NSIP) consenting process: Government response

An Accelerated Planning System Consultation

North East Deeper Devolution Deal

Investment Opportunity Fund Prospectus

Buckinghamshire Level 2 Devolution Framework Agreement

Surrey Level 2 Devolution Framework Agreement

Warwickshire Level 2 Devolution Framework Agreement

The Case for Cambridge

Addressing Water Scarcity in Greater Cambridge: Update on Government Measures

Joint Statement on Addressing Water Scarcity in Greater Cambridge

Community-Led Housing

A Vision for Leeds

Local Nutrient Mitigation Fund Round 2

Written statement to Parliament - Revised National Networks National Policy Statement

Consultation outcome -  Draft revised National Networks National Policy Statement

National Networks National Policy Statement

Appraisal of sustainability for National Networks National Policy Statement

National Networks National Policy Statement habitats regulation assessment

Government response to Transport Committee report on draft revised National Networks National Policy Statement

Contracts for Difference Allocation Round 6 Statutory Notices

Alternative Provision Free Schools Application

Access HMRC’s collection of tax documents.

The following documents have been added: Written statement to Parliament - Revised National Networks National Policy Statement, Consultation outcome - Draft revised National Networks National Policy Statement, National Networks National Policy Statement, Appraisal of sustainability for National Networks National Policy Statement, National Networks National Policy Statement habitats regulation assessment, and Government response to Transport Committee report on draft revised National Networks National Policy Statement

First published.

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  • International edition
  • Australia edition
  • Europe edition

Jeremy Hunt

Budget 2024: key points at a glance

Jeremy Hunt has announced his financial update – here are the main points, with political analysis

  • Politics live: latest news and reaction on UK budget
  • Hunt announces 2p cut in national insurance

Hunt’s opening remarks

Jeremy Hunt says the UK economy has dealt with the financial crisis, the pandemic and energy crisis caused by war in Europe. He acknowledges that interest rates “remain high as we bring down inflation”, but adds: “We can now help families not just with cost of living support but with permanent cuts in taxation.” He calls it a “budget for long term growth”.

Peter Walker, deputy political editor: Anyone who had forgotten this is an election year will have been reminded after Hunt launched into an overtly political opening section, which criticised Labour’s supposed spending plans before he set out even one of his own.

National insurance

Hunt confirms that the national insurance contribution rate will be cut from 10% to 8% of pay from April.

This comes on top of a 2p cut in the autumn statement in November, which reduced the rate from 12% to 10%.

It is estimated that the 2p cut to national insurance would be worth about £450 a year for someone on a £35,000 full-time salary.

PW: This is the worst-kept fiscal secret in Westminster, as briefed and reported more or less everywhere. It will be popular with Tory MPs – but the same ruse was tried in the autumn statement, and did not shift the polls at all. Hunt says the “long-term ambition” is to cut it further when possible.

Hunt says the economy is expected to grow by 0.8% this year and 1.9% in 2025. That is slightly stronger than the 0.7% and 1.4% growth rate expected by the Office for Budget Responsibility at the time of the autumn statement in November.

Growth is then forecast to be 2% in 2026 before dipping to 1.8% and 1.7% in 2027 and 2028.

PW: For all that successive fiscal statements have been billed as a “budget for growth”, even these forecasts are fairly anaemic, and unlikely to instil new hope in Tory MPs facing electoral defeat. This is the big, and perhaps insurmountable, challenge the government faces.

Inflation is expected to fall below the government’s 2% target in “just a few months’ time”, Hunt says, down from 4% in January. “Nearly a whole year earlier than forecast in the autumn statement,” he adds.

The Bank of England’s long-term target is to keep inflation at a “low and stable” 2%.

The figure is down sharply from a peak of 11.1% in October 2022, as food and energy prices have eased.

PW: Inflation is something of a rare political safe zone for Hunt and Sunak, given it looks like the only one of the PM’s five pledges to be met. Falling inflation is also something that you don’t need a focus group to realise it will be welcomed by voters, whoever gets the credit.

Government borrowing

Hunt says underlying debt, which excludes Bank of England debt, will be 91.7% of GDP in 2024-25 according to the OBR, then 92.8%, 93.2%, 93.2% before falling to 92.9% in 2028-29. “We continue to have the second lowest level of government debt in the G7, lower than Japan, France or the US,” he adds.

Hunt says borrowing falls from 4.2% of GDP in 2023-24, to 3.1%, 2.7%, 2.3%, 1.6% and 1.2% in 2028-29. “By the end of the forecast, borrowing is at its lowest level of GDP since 2001,” he adds.

PW: Election looming, anyone? Hunt’s section on borrowing and debt is launched with an attack not just on Labour but also the Liberal Democrats. It is not a coincidence that Hunt faces a very strong Lib Dem challenge to keep his Surrey constituency.

Public services

The chancellor has kept a 1% increase in day-to-day public spending above inflation, despite speculation it would be cut to just 0.75%.

Military spending will rise to 2.5% of GDP “as soon as economic conditions allow”, Hunt says. It is now at 2% of GDP.

PW: In talking about public services, Hunt faces the problem experienced by Rishi Sunak at every prime minister’s questions – he has to argue they are performing well, when more or less every voter in the UK disagrees. Arguing that the solution is not about money but “a more productive state” might cheer some Tory MPs and thinktanks, but is always easier to say than deliver.

Hunt announces a “landmark public sector productivity plan” will be published today, including cutting form filling by doctors using AI, digitising hospital processes and improving the NHS app. He adds: “We need a more productive state, not a bigger state.”

“I want this groundbreaking agreement with the NHS to be a model for all our public services” including education, the police, courts and public government, Hunt says. In the next spending review, the Treasury will prioritise applications for money from departments that show potential savings for the public purse in the long term.

PW: The idea of a “paperless” NHS is also by no means new, although it seems Hunt is pledging some extra money to make it more efficient.

Child benefit

Hunt announces a consultation on child benefit rules, to apply it to collective household incomes rather than for individuals from April 2026. He says the threshold will be for a high income tax charge on the benefit will be raised from £50,000 to £60,000. The top of a taper to withdraw the benefit will be raised to £80,000 from £60,000 at the moment.

The household support fund, introduced by the government in 2021 to help families struggling with the cost of living, has been extended by six months.

PW: This is another tweak that will help higher earners, but Hunt will know from fellow Tory MPs – and probably from some constituents – that the thresholds for child benefit, which used to be universal, can cause some angst, as well as confusion.

Hunt says rates paid to nurseries to fund free childcare hours for parents of children aged more than nine months will continue for the next two years. The payments have become worth less to nurseries in recent years as inflation has risen sharply, cutting into childcare providers’ budgets. Hunt says the move will allow an extra 60,000 parents enter the workforce in the next four years.

PW: The seemingly serious wobbles faced by the government’s 30-hour free childcare offer for younger children has unsettled quite a few Tory MPs, who fear it will cause chaos if it doesn’t work. Hunt promises more support – but is vague as to what, and how much.

Non-dom tax status

The chancellor confirms non-dom tax status will be “abolished” and replaced by a “modern, simpler and fairer” system from April 2025. The status is enjoyed by people who live in the UK but who have certain overseas links – often determined by whether their father was born abroad. The status means they pay UK tax on money earned here, but not on their worldwide income. After four years, those coming to the UK will pay the same tax as other UK residents.

PW: This was billed in advance, but is still politically extraordinary. Downing Street has either defended non-domiciled tax status – as enjoyed by Sunak’s wife – or tried to not talk about it. Now it is being abolished, if replaced with a new system that still gives some benefits. The key aim here is to spike Labour’s guns – this was one of Keir Starmer and Rachel Reeves’s few outlined fiscal plans. Did I mention an election was coming?

Property tax

Hunt says the government will reduce the higher rate of property capital gains tax from 28% to 24%.

He also announces the abolition of stamp duty relief for those buying more than one dwelling.

PW: For all Hunt’s insistence this will bring in more overall revenue, reducing a tax aimed at higher-rate earners can be very easily painted by Labour as a break for richer people – and richer second-home owners.

Holiday lets

Hunt confirms plans to scrap the furnished holiday lets regime. The initiative gives tax reliefs on properties being rented out to holidaymakers and make renting out to holidaymakers more profitable than to long-term tenants. The move is expected to raise £300m a year for the Treasury.

PW: Another relatively minor tax change which taps into what appears to be genuine public sentiment – in this case, worries about how the rapid growth of the Airbnb economy risks hollowing out some holiday-dominated communities.

Hunt confirms widely expected plans for a “vaping products levy” to be paid on imports by manufacturers, specifically on the liquid in vapes. It will be introduced in October 2026.

The move is an attempt to discourage children from buying the products. It is expected to raise £500m by 2028/29. A one-off increase in tobacco duty is also announced.

Alcohol and fuel duty

Alcohol duty was due to rise by 3% from August but Hunt said it will be frozen until February 2025, benefiting 38,000 pubs across the UK. The government is “backing the great British pub”, Hunt says.

Hunt said he would freeze fuel duty at its current level for another year, as expected. The levy should rise in line with inflation but this has not happened since 2011.

A 5p cut to fuel duty, which was introduced in 2022 and is due to run out this month, has been extended.

PW: An increasingly common aspect of recent budgets has been chancellors extending supposedly “temporary” freezes, allowing them to repeat the same good news at every budget or statement. Hence alcohol and fuel duties are not changed. The latter is announced with slightly half-hearted “plan for drivers” rhetoric by the chancellor, plus the now-mandatory shout-out for the Sun.

Hunt announces a new “British Isa”, giving investors a £5,000 extra tax-free allowance to “encourage more people to invest in UK assets”.

Hunt says a new British Savings Bond will launched in April, delivered by the state-owned National Savings and Investments. It will offer a guaranteed rate, fixed for three years.

PW: One of the many elements of this budget briefed in advance, this will be welcomed, but thus far is another fairly minor tweak, politically speaking.

Windfall tax and energy

Hunt extends the windfall tax on the profits of North Sea oil and gas companies by a year, raising an expected £1.5bn. It was introduced in May 2022 after Russia’s full-scale invasion of Ukraine sent gas prices soaring, feeding through to producers’ profits. It was due to end in March 2028, but will now conclude in 2029.

​​The chancellor confirms the government will spend £160m on two nuclear sites. The first, on the island of Anglesey or Ynys Môn, is the Wylfa facility in north Wales. It is owned by Japan’s Hitachi. The government hopes to find a partner to develop a nuclear power station there. The Oldbury site in South Gloucestershire is also part of the agreement.

He allocates £120m for green industries to develop technologies including offshore windfarms and carbon capture and storage projects.

PW: What Hunt describes as “clean energy” is focused on nuclear, which some might quibble with. But with the Conservatives badly split on where – or if – to build onshore wind and solar farms, nuclear is about as safe as it gets, politically.

The government will spend £26.4m on the National Theatre to upgrade its stages.

Independent films with a budget of less than £15m will receive a new tax credit.

The Treasury will also provide eligible film studios in England with 40% relief on their gross business rates until 2034.

PW: Such announcements are, in fiscal terms, small change down the back of the sofa, but do resonate. Plus, as Hunt noted, the creative industries are disproportionately important to the UK economy. This section also allowed the chancellor to make a lightly limp joke about Rachel Reeves, the shadow chancellor, “who seems to fancy her thespian skills when it comes to acting like a Tory”.

Other measures

Hunt says he plans to allow full expensing to apply to leased assets. Full expensing allows businesses to offset investment in items such as new factory machinery and IT equipment against tax.

He adds that the VAT registration threshold will be increased from £85,000 to £90,000 from the start of April, saying it would help “tens of thousands of businesses”.

He confirms that the government plans to sell a chunk of shares in NatWest bank in the summer. The bank was bailed out during the financial crisis to the tune of £45.5bn to help save the UK’s financial system from collapse. The state’s remaining one-third share in the bank is now worth about £7bn. “I want to create opportunities for a new generation of retail investors to engage with public markets,” Hunt says.

Hunt announces that AstraZeneca – the pharmaceutical company behind the Covid vaccine developed by Oxford University – plans to invest £650m in the UK to expand its footprint on the Cambridge Biomedical Campus and fund the building of a vaccine manufacturing hub in Speke in Liverpool.

The chancellor makes a one-off adjustment air passenger duty (APD) on non-economy flights. APD on premium economy and business class flights will be hiked by more than 10% next year. It will add £66 in tax to a London-New York flight in business class, up to £647, from April 2025. APD on a premium economy seat will rise £22 to £216 on a transatlantic flight, or from £26 to £28 on a short-haul flight.

PW: It is notable that Hunt announces both a tax break for smaller businesses, and efforts to address what he calls “historic under investment” – a concession that many voters believe the UK’s infrastructure is somewhat crumbling. There is even a slightly retro shout-out for “levelling up”.

  • Budget 2024 (spring)
  • Jeremy Hunt

More on this story

business plan sample for startup pdf

‘Impossible numbers’: where could Jeremy Hunt’s budget cuts fall?

business plan sample for startup pdf

IFS warns of Labour and Tory ‘conspiracy of silence’ over future tax and spending plans

business plan sample for startup pdf

Grassroots Tories hit out at budget and say party is ‘burnt toast’

business plan sample for startup pdf

How a Conservative budget failed to help women (again)

business plan sample for startup pdf

What is national insurance and should it be scrapped?

business plan sample for startup pdf

UK taxes have reached 1948 levels – but the contrast between the budgets is stark

business plan sample for startup pdf

Jeremy Hunt’s done his best – but his best isn’t nearly good enough

business plan sample for startup pdf

UK to have first parliament in modern history with fall in living standards, says thinktank

business plan sample for startup pdf

Income tax likely to go up if national insurance scrapped, Hunt suggests

business plan sample for startup pdf

Jeremy Hunt vows to pay more capital gains tax on his properties

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