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What It Takes to Give a Great Presentation

  • Carmine Gallo

effective communication & presentation skills

Five tips to set yourself apart.

Never underestimate the power of great communication. It can help you land the job of your dreams, attract investors to back your idea, or elevate your stature within your organization. But while there are plenty of good speakers in the world, you can set yourself apart out by being the person who can deliver something great over and over. Here are a few tips for business professionals who want to move from being good speakers to great ones: be concise (the fewer words, the better); never use bullet points (photos and images paired together are more memorable); don’t underestimate the power of your voice (raise and lower it for emphasis); give your audience something extra (unexpected moments will grab their attention); rehearse (the best speakers are the best because they practice — a lot).

I was sitting across the table from a Silicon Valley CEO who had pioneered a technology that touches many of our lives — the flash memory that stores data on smartphones, digital cameras, and computers. He was a frequent guest on CNBC and had been delivering business presentations for at least 20 years before we met. And yet, the CEO wanted to sharpen his public speaking skills.

effective communication & presentation skills

  • Carmine Gallo is a Harvard University instructor, keynote speaker, and author of 10 books translated into 40 languages. Gallo is the author of The Bezos Blueprint: Communication Secrets of the World’s Greatest Salesman  (St. Martin’s Press).

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Home Blog Education Presentation Skills 101: A Guide to Presentation Success

Presentation Skills 101: A Guide to Presentation Success

Getting the perfect presentation design is just a step toward a successful presentation. For the experienced user, building presentation skills is the answer to elevating the power of your message and showing expertise on any subject. Still, one can ask: is it the same set of skills, or are they dependable on the type of presentation?

In this article, we will introduce the different types of presentations accompanied by the skillset required to master them. The purpose, as always, is to retain the audience’s interest for a long-lasting and convincing message.

cover for presentation skills guide

Table of Contents

The Importance of Presentation Skills

Persuasive presentations, instructional presentations, informative presentations, inspirational presentations, basic presentation skills, what are the main difficulties when giving a presentation, recommendations to improve your presentation skills, closing statement.

Effective communication is the answer to reaching business and academic goals. The scenarios in which we can be required to deliver a presentation are as diverse as one can imagine. Still, some core concepts apply to all presentations.

 We define presentation skills as a compendium of soft skills that directly affect your presentation performance and contribute to creating a great presentation. These are not qualities acquired by birth but skills you ought to train and master to delve into professional environments.

You may ask: is it really that evident when a presenter is not prepared? Here are some common signs people can experience during presentations:

  • Evasive body language: Not making eye contact with the audience, arms closed tightly to the body, hands in pockets all the time.
  • Lack of interest in the presenter’s voice: dull tone, not putting an effort to articulate the topics.
  • Doubting when asked to answer a question
  • Irksome mood

The list can go on about common presenter mistakes , and most certainly, it will affect the performance of any presented data if the lack of interest by the presenter is blatantly obvious.  Another element to consider is anxiety, and according to research by the National Institute of Mental Health, 73% of the population in the USA is affected by glossophobia , which is the fear of public speaking, judgment, or negative evaluation by other people.

Therefore, presentation skills training is essential for any business professional who wants to achieve effective communication . It will remove the anxiety from presentation performance and help users effectively deliver their message and connect with the audience.

Archetypes of presentations

Persuasive presentations aim to convince the audience – often in short periods – to acquire a product or service, adhere to a cause, or invest in a company. For business entrepreneurs or politicians, persuasive presentations are their tool for the trade.

Unless you aim to be perceived as an imposter, a proper persuasive presentation has the elements of facts, empathy, and logic, balanced under a well-crafted narrative. The central pillar of these presentations is to identify the single factor that gathered your audience: it could be a market need, a social cause, or a revolutionary concept for today’s society. It has to be something with enough power to gather critiques – both good and bad.

That single factor has to be backed up by facts. Research that builds your hypothesis on how to solve that problem. A deep understanding of the target audience’s needs , concerns, and social position regarding the solution your means can offer. When those elements are in place, building a pitch becomes an easy task. 

Graphics can help you introduce information in a compelling format, lowering the need for lengthy presentations. Good presentation skills for persuasive presentations go by the hand of filtering relevant data and creating the visual cues that resonate with what your audience demands.

One powerful example of a persuasive presentation is the technique known as the elevator pitch . You must introduce your idea or product convincingly to the audience in a timeframe between 30 seconds and less than 2 minutes. You have to expose:

  • What do you do 
  • What’s the problem to solve
  • Why is your solution different from others 
  • Why should the audience care about your expertise

presentation skills an elevator pitch slide

For that very purpose, using engaging graphics with contrasting colors elevates the potential power of your message. It speaks professionalism, care for details, and out-of-the-box thinking. Knowing how to end a presentation is also critical, as your CTAs should be placed with care.

Therefore, let’s resume the requirements of persuasive presentations in terms of good presentation skills:

  • Identifying problems and needs
  • Elaborating “the hook” (the element that grabs the audience’s attention)
  • Knowing how to “tie” your audience (introducing a piece of information related to the hook that causes an emotional impact)
  • Broad knowledge of body language and hand gestures to quickly convey your message
  • Being prepared to argue a defense of your point of view
  • Handling rejection
  • Having a proactive attitude to convert opportunities into new projects
  • Using humor, surprise, or personal anecdotes as elements to sympathize with the audience
  • Having confidence
  • Be able to summarize facts and information in visually appealing ways

skills required for persuasive presentations

You can learn more about persuasive presentation techniques by clicking here .

In the case of instructional presentations, we ought to differentiate two distinctive types:

  • Lecture Presentations : Presentations being held at universities or any other educative institution. Those presentations cover, topic by topic, and the contents of a syllabus and are created by the team of teachers in charge of the course.
  • Training Presentations : These presentations take place during in-company training sessions and usually comprise a good amount of content that is resumed into easy-to-take solutions. They are aimed to coach employees over certain topics relevant to their work performance. The 70-20-10 Model is frequently used to address these training situations.

Lecture presentations appeal to the gradual introduction of complex concepts, following a structure set in the course’s syllabus. These presentations often have a similar aesthetic as a group of professors or researchers created to share their knowledge about a topic. Personal experience does tell that course presentations often rely on factual data, adequately documented, and on the theoretical side.

An example of a presentation that lies under this concept is a Syllabus Presentation, used by the teaching team to introduce the subject to new students, evaluation methods, concepts to be learned, and expectations to pass the course.

using a course syllabus presentation to boost your instructional presentation skills

On the other hand, training presentations are slide decks designed to meet an organization’s specific needs in the formal education of their personnel. Commonly known as “continuous education,” plenty of companies invest resources in coaching their employees to achieve higher performance results. These presentations have the trademark of being concise since their idea is to introduce the concepts that shall be applied in practice sessions. 

Ideally, the training presentations are introduced with little text and easy-to-recognize visual cues. Since the idea is to summarize as much as possible, these are visually appealing for the audience. They must be dynamic enough to allow the presenter to convey the message.

presentation skills example of a training presentation

Those key takeaways remind employees when they revisit their learning resources and allow them to ruminate on questions that fellow workers raise. 

To sum up this point, building presentation skills for instructional presentations requires:

  • Ability to put complex concepts into simpler words
  • Patience and a constant learning mindset
  • Voice training to deliver lengthy speeches without being too dense
  • Ability to summarize points and note the key takeaways
  • Empathizing with the audience to understand their challenges in the learning process

skill requirements for instructional presentations

The informative presentations take place in business situations, such as when to present project reports from different departments to the management. Another potential usage of these presentations is in SCRUM or other Agile methodologies, when a sprint is completed, to discuss the advance of the project with the Product Owner.

As they are presentations heavily dependent on data insights, it’s common to see the usage of infographics and charts to express usually dense data in simpler terms and easy to remember. 

a SCRUM process being shown in an informative slide

Informative presentations don’t just fall into the business category. Ph.D. Dissertation and Thesis presentations are topics that belong to the informative presentations category as they condense countless research hours into manageable reports for the academic jury. 

an example of a thesis dissertation template

Since these informational presentations can be perceived as lengthy and data-filled, it is important to learn the following professional presentation skills:

  • Attention to detail
  • Be able to explain complex information in simpler terms
  • Creative thinking
  • Powerful diction
  • Working on pauses and transitions
  • Pacing the presentation, so not too much information is divulged per slide

skill requirements for informational presentations

The leading inspirational platform, TEDx, comes to mind when talking about inspirational presentations. This presentation format has the peculiarity of maximizing the engagement with the audience to divulge a message, and due to that, it has specific requirements any presenter must meet.

This presentation format usually involves a speaker on a stage, either sitting or better standing, in which the presenter engages with the audience with a storytelling format about a life experience, a job done that provided a remarkable improvement for society, etc.

using a quote slide to boost inspirational presentation skills

Empathizing with the audience is the key ingredient for these inspirational presentations. Still, creativity is what shapes the outcome of your performance as people are constantly looking for different experiences – not the same recipe rephrased with personal touches. The human factor is what matters here, way above data and research. What has your experience to offer to others? How can it motivate another human being to pursue a similar path or discover their true calling?

To achieve success in terms of communication skills presentation, these inspirational presentations have the following requirements:

  • Focus on the audience (engage, consider their interests, and make them a part of your story)
  • Putting ego aside
  • Creative communication skills
  • Storytelling skills
  • Body language knowledge to apply the correct gestures to accompany your story
  • Voice training
  • Using powerful words

skills required for inspirational presentations

After discussing the different kinds of presentations we can come across at any stage of our lives, a group of presentation skills is standard in any type of presentation. See below what makes a good presentation and which skills you must count on to succeed as a presenter.

Punctuality

Punctuality is a crucial aspect of giving an effective presentation. Nothing says more about respect for your audience and the organization you represent than delivering the presentation on time . Arriving last minute puts pressure on the tech team behind audiovisuals, as they don’t have enough preparation to test microphones, stage lights, and projector settings, which can lead to a less powerful presentation Even when discussing presentations hosted in small rooms for a reduced audience, testing the equipment becomes essential for an effective presentation.

A solution for this is to arrive at least 30 minutes early. Ideally, one hour is a sweet spot since the AV crew has time to check the gear and requirements for your presentation. Another benefit of this, for example, in inspirational presentations, is measuring the previous presenter’s impact on the audience. This gives insights about how to resonate with the public, and their interest, and how to accommodate your presentation for maximum impact.

Body Language

Our bodies can make emotions transparent for others, even when we are unaware of such a fact. Proper training for body language skills reduces performance anxiety, giving the audience a sense of expertise about the presented topic. 

Give your presentation and the audience the respect they deserve by watching over these potential mistakes:

  • Turning your back to the audience for extended periods : It’s okay to do so when introducing an important piece of information or explaining a graph, but it is considered rude to give your back to the audience constantly.
  • Fidgeting : We are all nervous in the presence of strangers, even more, if we are the center of attention for that moment. Instead of playing with your hair or making weird hand gestures, take a deep breath to center yourself before the presentation and remember that everything you could do to prepare is already done. Trust your instincts and give your best.
  • Intense eye contact : Have you watched a video where the presenter stared at the camera the entire time? That’s the feeling you transmit to spectators through intense eye contact. It’s a practice often used by politicians to persuade.
  • Swearing : This is a no-brainer. Even when you see influencers swearing on camera or in podcasts or live presentations, it is considered an informal and lousy practice for business and academic situations. If you have a habit to break when it comes to this point, find the humor in these situations and replace your swear words with funny alternatives (if the presentation allows for it). 

Voice Tone plays a crucial role in delivering effective presentations and knowing how to give a good presentation. Your voice is a powerful tool for exposing your ideas and feelings . Your voice can articulate the message you are telling, briefing the audience if you feel excited about what you are sharing or, in contrast, if you feel the presentation is a burden you ought to complete.

Remember, passion is a primary ingredient in convincing people. Therefore, transmitting such passion with a vibrant voice may help gather potential business partners’ interest.  

But what if you feel sick prior to the presentation? If, by chance, your throat is sore minutes before setting foot on the stage, try this: when introducing yourself, mention that you are feeling a bit under the weather. This resonates with the audience to pay more attention to your efforts. In case you don’t feel comfortable about that, ask the organizers for a cup of tea, as it will settle your throat and relax your nerves.

Tech Skills

Believe it or not, people still feel challenged by technology these days. Maybe that’s the reason why presentation giants like Tony Robbins opt not to use PowerPoint presentations . The reality is that there are plenty of elements involved in a presentation that can go wrong from the tech side:

  • A PDF not opening
  • Saving your presentation in a too-recent PowerPoint version
  • A computer not booting up
  • Mac laptops and their never-ending compatibility nightmare
  • Not knowing how to change between slides
  • Not knowing how to use a laser pointer
  • Internet not working
  • Audio not working

We can come up with a pretty long list of potential tech pitfalls, and yet more than half of them fall in presenters not being knowledgeable about technology.

If computers aren’t your thing, let the organization know about this beforehand. There is always a crew member available to help presenters switch between slides or configure the presentation for streaming. This takes the pressure off your shoulders, allowing you to concentrate on the content to present. Remember, even Bill Gates can get a BSOD during a presentation .

Presentations, while valuable for conveying information and ideas, can be daunting for many individuals. Here are some common difficulties people encounter when giving presentations:

Public Speaking Anxiety

Glossophobia, the fear of public speaking, affects a significant portion of the population. This anxiety can lead to nervousness, trembling, and forgetfulness during a presentation.

Lack of Confidence

Many presenters struggle with self-doubt, fearing that they may not be knowledgeable or skilled enough to engage their audience effectively.

Content Organization

Organizing information in a coherent and engaging manner can be challenging. Presenters often grapple with how to structure their content to make it easily digestible for the audience. Artificial Intelligence can help us significantly reduce the content arrangement time when you work with tools like our AI Presentation Maker (made for presenters by experts in presentation design). 

Audience Engagement

Keeping the audience’s attention and interest throughout the presentation can be difficult. Distractions, disengaged attendees, or lack of interaction can pose challenges.

Technical Issues

Technology glitches, such as malfunctioning equipment, incompatible file formats, or poor internet connectivity, can disrupt presentations and increase stress.

Time Management

Striking the right balance between providing enough information and staying within time limits is a common challenge. Going over or under the allotted time can affect the effectiveness of the presentation.

Handling Questions and Challenges

Responding to unexpected questions, criticism, or challenges from the audience can be difficult, especially when presenters are unprepared or lack confidence in their subject matter.

Visual Aids and Technology

Creating and effectively using visual aids like slides or multimedia can be a struggle for some presenters. Technical competence is essential in this aspect.

Language and Articulation

Poor language skills or unclear articulation can hinder effective communication. Presenters may worry about stumbling over words or failing to convey their message clearly.

Maintaining appropriate and confident body language can be challenging. Avoiding nervous habits, maintaining eye contact, and using gestures effectively requires practice.

Overcoming Impersonal Delivery

In virtual presentations, maintaining a personal connection with the audience can be difficult. The absence of face-to-face interaction can make it challenging to engage and read the audience.

Cultural and Diversity Awareness

Presenting to diverse audiences requires sensitivity to cultural differences and varying levels of familiarity with the topic.

In this section, we gathered some tips on how to improve presentation skills that can certainly make an impact if applied to your presentation skills. We believe these skills can be cultivated to transform into habits for your work routine.

Tip #1: Build a narrative

One memorable way to guarantee presentation success is by writing a story of all the points you desire to cover. This statement is based on the logic behind storytelling and its power to connect with people .

Don’t waste time memorizing slides or reading your presentation to the audience. It feels unnatural, and any question that diverts from the topic in discussion certainly puts you in jeopardy or, worse, exposes you as a fraud in the eyes of the audience. And before you ask, it is really evident when a presenter has a memorized speech. 

Build and rehearse the presentation as if telling a story to a group of interested people. Lower the language barrier by avoiding complex terms that maybe even you aren’t fully aware of their meaning. Consider the ramifications of that story, what it could lead to, and which are the opportunities to explore. Then, visualize yourself giving the presentation in a natural way.

Applying this technique makes the presentation feel like second nature to you. It broadens the spectrum in which you can show expertise over a topic or even build the basis for new interesting points of view about the project.

Tip #2: Don’t talk for more than 3 minutes per slide

It is a common practice of presenters to bombard the audience with facts and information whilst retaining the same slide on the screen. Why can this happen? It could be because the presenter condensed the talk into very few slides and preferred to talk. The reality is that your spectators won’t retain the information you are giving unless you give visual cues to help that process. 

Opt to prepare more slides and pace your speech to match the topics shown on each slide. Don’t spend more than 3 minutes per slide unless you have to introduce a complex piece of data. Use visual cues to direct the spectators about what you talk about, and summarize the principal concepts discussed at the end of each section.

Tip #3: Practice meditation daily

Anxiety is the number one enemy of professional presenters. It slowly builds without you being aware of your doubts and can hinder your performance in multiple ways: making you feel paralyzed, fidgeting, making you forget language skills or concepts, affecting your health, etc.

Meditation is an ancient practice taken from Buddhist teachings that train your mind to be here in the present. We often see the concepts of meditation and mindfulness as synonyms, whereas you should be aware that meditation is a practice that sets the blocks to reach a state of mindfulness. For presenters, being in the here and now is essential to retain focus, but meditation techniques also teach us to control our breathing and be in touch with our body signals when stress builds up. 

The customary practice of meditation has an impact on imagination and creativity but also helps to build patience – a skill much needed for connecting with your audience in instructional presentations.

Having the proper set of presentation skills can be quite subjective. It goes beyond presentation tips and deepens into how flexible we can be in our ability to communicate ideas.

Different presentations and different audiences shape the outcome of our efforts. Therefore, having a basic understanding of how to connect, raise awareness, and empathize with people can be key ingredients for your career as a presenter. A word of advice: success doesn’t happen overnight. It takes dedication and patience to build communication skills . Don’t condition your work to believe you will be ready “someday”; it’s best to practice and experience failure as part of the learning process.

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effective communication & presentation skills

Ideas and insights from Harvard Business Publishing Corporate Learning

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Powerful and Effective Presentation Skills: More in Demand Now Than Ever

effective communication & presentation skills

When we talk with our L&D colleagues from around the globe, we often hear that presentation skills training is one of the top opportunities they’re looking to provide their learners. And this holds true whether their learners are individual contributors, people managers, or senior leaders. This is not surprising.

Effective communications skills are a powerful career activator, and most of us are called upon to communicate in some type of formal presentation mode at some point along the way.

For instance, you might be asked to brief management on market research results, walk your team through a new process, lay out the new budget, or explain a new product to a client or prospect. Or you may want to build support for a new idea, bring a new employee into the fold, or even just present your achievements to your manager during your performance review.

And now, with so many employees working from home or in hybrid mode, and business travel in decline, there’s a growing need to find new ways to make effective presentations when the audience may be fully virtual or a combination of in person and remote attendees.

Whether you’re making a standup presentation to a large live audience, or a sit-down one-on-one, whether you’re delivering your presentation face to face or virtually, solid presentation skills matter.

Even the most seasoned and accomplished presenters may need to fine-tune or update their skills. Expectations have changed over the last decade or so. Yesterday’s PowerPoint which primarily relied on bulleted points, broken up by the occasional clip-art image, won’t cut it with today’s audience.

The digital revolution has revolutionized the way people want to receive information. People expect presentations that are more visually interesting. They expect to see data, metrics that support assertions. And now, with so many previously in-person meetings occurring virtually, there’s an entirely new level of technical preparedness required.

The leadership development tools and the individual learning opportunities you’re providing should include presentation skills training that covers both the evergreen fundamentals and the up-to-date capabilities that can make or break a presentation.

So, just what should be included in solid presentation skills training? Here’s what I think.

The fundamentals will always apply When it comes to making a powerful and effective presentation, the fundamentals will always apply. You need to understand your objective. Is it strictly to convey information, so that your audience’s knowledge is increased? Is it to persuade your audience to take some action? Is it to convince people to support your idea? Once you understand what your objective is, you need to define your central message. There may be a lot of things you want to share with your audience during your presentation, but find – and stick with – the core, the most important point you want them to walk away with. And make sure that your message is clear and compelling.

You also need to tailor your presentation to your audience. Who are they and what might they be expecting? Say you’re giving a product pitch to a client. A technical team may be interested in a lot of nitty-gritty product detail. The business side will no doubt be more interested in what returns they can expect on their investment.

Another consideration is the setting: is this a formal presentation to a large audience with questions reserved for the end, or a presentation in a smaller setting where there’s the possibility for conversation throughout? Is your presentation virtual or in-person? To be delivered individually or as a group? What time of the day will you be speaking? Will there be others speaking before you and might that impact how your message will be received?

Once these fundamentals are established, you’re in building mode. What are the specific points you want to share that will help you best meet your objective and get across your core message? Now figure out how to convey those points in the clearest, most straightforward, and succinct way. This doesn’t mean that your presentation has to be a series of clipped bullet points. No one wants to sit through a presentation in which the presenter reads through what’s on the slide. You can get your points across using stories, fact, diagrams, videos, props, and other types of media.

Visual design matters While you don’t want to clutter up your presentation with too many visual elements that don’t serve your objective and can be distracting, using a variety of visual formats to convey your core message will make your presentation more memorable than slides filled with text. A couple of tips: avoid images that are cliched and overdone. Be careful not to mix up too many different types of images. If you’re using photos, stick with photos. If you’re using drawn images, keep the style consistent. When data are presented, stay consistent with colors and fonts from one type of chart to the next. Keep things clear and simple, using data to support key points without overwhelming your audience with too much information. And don’t assume that your audience is composed of statisticians (unless, of course, it is).

When presenting qualitative data, brief videos provide a way to engage your audience and create emotional connection and impact. Word clouds are another way to get qualitative data across.

Practice makes perfect You’ve pulled together a perfect presentation. But it likely won’t be perfect unless it’s well delivered. So don’t forget to practice your presentation ahead of time. Pro tip: record yourself as you practice out loud. This will force you to think through what you’re going to say for each element of your presentation. And watching your recording will help you identify your mistakes—such as fidgeting, using too many fillers (such as “umm,” or “like”), or speaking too fast.

A key element of your preparation should involve anticipating any technical difficulties. If you’ve embedded videos, make sure they work. If you’re presenting virtually, make sure that the lighting is good, and that your speaker and camera are working. Whether presenting in person or virtually, get there early enough to work out any technical glitches before your presentation is scheduled to begin. Few things are a bigger audience turn-off than sitting there watching the presenter struggle with the delivery mechanisms!

Finally, be kind to yourself. Despite thorough preparation and practice, sometimes, things go wrong, and you need to recover in the moment, adapt, and carry on. It’s unlikely that you’ll have caused any lasting damage and the important thing is to learn from your experience, so your next presentation is stronger.

How are you providing presentation skills training for your learners?

Manika Gandhi is Senior Learning Design Manager at Harvard Business Publishing Corporate Learning. Email her at [email protected] .

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18 effective strategies to improve your communication skills

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Communication skills are some of the most utilized and the most sought after in the workplace. They’re essential for leaders and individual contributors to hone. Looking at our largely remot and hybrid work environments, great communication skills make the difference between connected, agile teams, and teams who fail to collaborate, stay aligned, and achieve common goals. 

The good news is that improving communication skills is easier than you might imagine. Here are some basic principles worth following in order to communicate better.

5 types of communication to develop

You and members of your team may have been working remotely for some time now. Whether you are in an office daily, at home managing from afar, or in a hybrid workplace between the two, you’ve likely leveraged more than one communication type.

For businesses to thrive long-term, it is important to develop communication skills that span each type. Here are the five most common communication types to focus on improving.

  • Oral communication: Thoughts are shared through speech. Examples include presentations, one-on-one meetings, and virtual calls.
  • Written communication: Thoughts and ideas are shared via the written word. This can be with emails, hand-written notes, or signage.
  • Non-verbal communication : Information is shared without the use of written or spoken words. Examples include facial expressions, tone of voice, body language, and gestures.
  • Active listening: Unlike the examples above, active listening is about receiving information. When someone is listening actively, they might ask questions to understand the information better, but refrain from focusing on their response so much that they fail to hear the speaker.
  • Contextual communication: Information i s s hared with mutual, potentially un s poken, under s t anding s of variou s factor s s uch a s interper s onal relation s hip s and the environment.

What is effective communication?

The most effective communicators clearly inform others and actively listen to them at the same time. They can accept input – both verbal and non-verbal – while also expressing their thoughts and opinions in an inclusive way.

Regardless of the communication style , effective communication involves a connection with others. It is a dance with a partner that moves, at times, in ways we did not predict. This means the most powerful skill you can leverage is being in sync with your audience. It involves understanding and speaking to its needs, and then responding to real-time feedback. It means having the conversation that your audience wants to have.

But achieving all of that can take some practice.

Below are some effective communication strategies to help you listen and communicate better.

How to improve communication skills

The best messages are often simple.

There’s no value in delivering any kind of communication, whether written, verbal, formal, or casual, if the message doesn’t come across clearly.

Communicating concisely — while maintaining interest and including everything your team needs to know — is a high-level communication skill.

Here are some ways to communicate better.

1. Keep your audience in mind

Your audience will naturally be more interested and engaged when you tailor your communications to their interests. Piquing their interest by speaking directly to what matters to them will naturally engage their desire to understand and interact with the information.

2. Don’t use 10 words when one will do

Even the most engaged and committed audience will eventually get bored. Keeping your message simple and concise will make it easier to understand and retain. Remember, you already know what you’re going to say, but they’re hearing it for the first time. Keep it simple.

3. Consider the best method to deliver your message

If the information you’re conveying isn’t urgent, consider sending an email or a memo. This is especially important when communicating expectations . Written communication will give your audience more time to review it, think it over, and follow up with questions. It will also give them a handy record to refer back to.

4. Get them involved

If you’ve ever worked as an instructor, manager, trainer, or coach, you’ll know that there are few better ways to learn new information than to teach it. Ask them for their input or to take a role in explaining new concepts and policies to their colleagues.  

5. Leverage face-to-face communication when possible

Communicating face-to-face adds multiple layers of information to an exchange, whether between two people or two hundred. Often, there’s a synergy created with in-person communication that’s difficult to replicate elsewhere. Here are some tips to make the most of face time with your team:

6. Make eye contact

If you’re wondering whether or not your message is getting across, few metrics provide as much feedback as eye contact . You can easily tell if the person you’re speaking to is understanding you, is distracted, worried, or confused — much of which is lost in digital communication.

7. Ask for feedback 

Not sure they got it? Ask! A powerful technique is to ask people to repeat back their version of what you just said. Often, this can improve retention, immediate understanding, and minimize misunderstandings later on. You can also ask them to reach out to you with helpful ways that you can improve your delivery in presentations and other forms of communication.

8. Read non-verbal cues

There are various types of nonverbal-cues . Yawns, fidgeting, and looking around the room are usually clear signs that your audience is thinking about something other than what you’re trying to convey. If you notice this, don’t take it personally. Try asking them to share what’s on their mind, recap previous points they may have missed, or adjourn for a later time.

9. Minimize distractions

If you’re chatting with someone (or a group) face-to-face, keep distractions at bay by leaving unnecessary electronic devices out of the space. Keep the attendance limited to just those who need to be there, and avoid scheduling at a time when people are likely to focus on something else (like just before the end of the day or right before lunch).

How to improve online communication:

Online communication is rapidly replacing office spaces as the primary location of doing business. Especially if you’re used to working with in-person teams, it may be challenging to adjust to having meetings, conversations, and even people that collaborate with you or report to you digitally . Since online communication presents a unique way to interact, here are some things to keep in mind: 

1. Stick to a time limit

Online meetings can be even more difficult to focus on, since they incorporate the distractions of a nearly-unlimited number of settings. Keep the meetings short and to the point, and be especially vigilant about minimizing (potentially) marathon Q&A sessions. If needed, follow up through asynchronous communication methods to protect everyone's time.

2. Be mindful of the other person

Generally, the person presenting is the only one who can give the meeting their full attention. Especially when working from home, assume that participants have multiple demands for their attention and structure the content accordingly.

3. Recap important details

A lot of nonverbal and interpersonal cues can be lost over a digital connection. Ensure understanding by recapping the key points. You can either do a quick review in an online meeting or a brief summary at the end of a lengthy email.

4. Don’t forget to respond

Be sure to respond to each communication with a quick acknowledgment, even if it’s an informal one. Although you may have received the message, it’s likely that the person on the other end will have no way of knowing unless you let them know. A couple words or even a “like” will usually do the trick.

man-listening-intently-effective-communication-strategies

5 extra tips to sharpen your communication skills

In general, if you’re looking to strengthen your communication skills , the following tips will help you succeed no matter the situation you find yourself in (or the audience you find yourself with):

  • Be approachable. If your teammates feel intimidated or worried that you may not respond well, they’re less likely to come to you with information.
  • Be patient. Not everyone communicates the same way. Taking the time to be sure you’ve understood the other person and communicated clearly can pay dividends.
  • Be self-aware. It’s okay if you’re still developing your communication skills, nervous, or having a bad day. It takes time — and practice — to become a skilled communicator.
  • Check for understanding. Don’t be afraid to invite feedback or ask questions to ensure that everyone’s on the same page.
  • Switch out the messenger. Allow other team members or leaders to develop their communication skills by empowering them to lead discussions and meetings.

How to be a better active listener

There is much talk about the beauty of active listening , but many people aren’t sure how it translates into actual behaviors. One of the main challenges to active listening is the preoccupation with a response. Many people are busy formulating a perfect answer, which leaves no bandwidth to engage with the input. To get out of this habit, which is not really in service of the speaker, consider the following steps.

Rethink how to add value

You may think that adding value to an exchange is mostly about what you say. But that is not always how others perceive it. Most of us value responses that help us think through our own ideas, that clarify our assumptions or point out possible blind spots. We often don’t need a listener to be brilliant or impress us with their own data. Instead, we may value most how they helped us sharpen our thoughts.

Paraphrase without judgment

If you find yourself preoccupied with responding, try changing the focus of your response. Instead of aiming to add your own thoughts, task yourself with giving a summary that withholds your opinion or judgment. As you listen, make it your goal to give a concise summary, perhaps clarifying the speaker’s initial language.

Bonus points for repeating sticky language that the speaker recognizes as their own (“so you were frustrated with the project because the deadline was an uncomfortable high ?”)

Ask questions that help speakers think

The next step from paraphrasing is to ask questions that move the needle. Much like the way a coach listens, these questions push speakers to go deeper into their own thinking, to clarify their expression or consider possible concerns. You can play devil’s advocate by pointing out inconsistencies or language that seems unclear. All of these are true gifts to a speaker and help you stay focused on listening.

Interrupt politely

Active listening isn’t mindless indulgence, and not all interruption is rude. Sometimes speakers get lost in the weeds, providing depths of detail you don’t need. Interruption can help them stay relevant – and be rewarded with more engagement.

Most speakers don’t mind being cut off by a question that lets them keep talking. Much harder, especially for introverts, is to interrupt someone in a meeting and end their floor time. Be sure to:

  • Validate the speaker (“Thank you for bringing that up.”)
  • Use a warm and polite tone. Get feedback from others on how you sound and come across.
  • Refer to shared interest (“I’d just like to make sure we get to hear from everyone about the project.”)

Tips to keep audiences engaged when you speak

Be relevant.

As we are flooded with information, many audiences will not be impressed by data. In fact, the desire to cover all bases or anticipate all possible questions is a common reason for wordiness.

To keep listeners engaged, especially in virtual meetings, you should carefully curate content for relevance. Ask yourself: How does this information affect my audience? How may it help them with their work? Is this level of detail helpful to understand my main message?

If you have no clear answers to these questions, consider cutting the content.

A hallmark of executive presence, concision is the ability to express your ideas in as few words as possible. Listeners appreciate this, as it shows your preparation and respect for your listeners’ time. In addition, concision signals confidence: the confidence to do less, to say something once, and trust that it lands.

Especially in virtual meetings, where the feedback loop can be flat, many speakers struggle with being concise. They may repeat themselves “just to make sure” or use more examples to make a point clear. But this kind of “more” can often be less, as audiences disengage, having gotten the point the first time.

Concision is a leap of faith. The faith in your own preparation and that your delivery is clear. In virtual meetings with cameras turned off, it becomes harder to keep this faith. For your own self-care as a speaker, you may want to ask your audience to be fully present and turn cameras on — and then reward them with your confident delivery.

Leave spaces for the audience to fill

One way to slow yourself down and check in with audiences is to pause after making a point. Not just a second to catch your breath, but an actual space for silence. Both virtual and in-person, it leaves an opening for your listeners to fill, providing you with real-time feedback as to what they need next. How granular do they want you to get? Do they actually have the questions you were going to answer? Or are they taking your ideas in a whole new direction?

We often feel wary about silence, as if it means that something is wrong. But things happen in silence, and you may be surprised what your listeners offer when given the chance to jump in. However they fill the space, you may get valuable hints as to how to sync and proceed. And that is when communication becomes dancing.

Treat pushback as openings, not obstacles

You may believe that by making a compelling case, you should be rewarded with instant buy-in. Which of course, almost never happens. As your proposals are challenged you get frustrated, perhaps even defensive, as you try to explain why you are right. Soon lines are drawn and both sides double down, and you find yourself stuck in a rut.

To avoid such a shutdown of your ideas, you may want to rethink how you experience pushback. Most new ideas aren’t embraced the way they are initially proposed, and your audience may not need you to have ready-made answers to all their questions. Try to view your pitch as an opening volley, and the pushback as guidance to have the talk that you need to have. Instead of reflexive defense, ask follow-questions to validate and explore the concern.

office-meeting-effective-communication-strategies

Final thoughts on effective communication strategies

As a leader and manager, you have tremendous power to set the tone for how your team communicates. While it can be easy to fall into bad communication habits, especially when transitioning to an increasingly digital interface, a shift in the way one individual communicates can open the doors for a radical shift throughout an entire workplace. Building effective communication skills takes time, but the effects are worth the effort at every level of your organization.

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How to Improve Communication Skills: 14 Best Worksheets

Communication Skills

“Instead of condemning people, let’s try to understand them. Let’s try to figure out why they do what they do. That’s a lot more profitable and intriguing than criticism and it breeds sympathy, tolerance and kindness.”

But how do we put this strategy into action?

In this post, we’ll give you the tools to be a strategic and effective communicator, no matter your context, by walking you through a range of worksheets, digital activities, and resources to discover better communication.

Before you continue, we thought you might like to download our three Positive Relationships Exercises for free . These detailed, science-based exercises will help you or your clients build healthy, life-enriching relationships.

This Article Contains:

How to improve communication skills, 3 examples of good communication skills, 3 most effective worksheets and tools, 3 games for developing communication skills, assessing your client’s skills: 3 questionnaires & scales, using digital tools to improve communication, how to use quenza: 5 benefits of digital platforms, communication resources from positivepsychology.com, a take-home message.

Whether you’re delivering a presentation to a room full of conference attendees or hashing out a disagreement with your partner, many of the skills you need to achieve your goals in these different scenarios will be the same.

To improve your communication techniques, scholars recommend training in the following skills.

Perspective taking

Defined as a cognitive attempt to consider another’s viewpoint (Longmire & Harrison, 2018), perspective taking enables us to communicate in a way that is likely to resonate with others in the way we intended.

Perspective taking is often referred to as putting yourself in another’s shoes.

For instance, when preparing a presentation, we can take the perspective of our audience by considering their background knowledge on the subject of our talk. By doing so, we can communicate in a way that will match the listeners’ level of background knowledge, rather than leaving them in the dust.

Likewise, we can be intentional about trying to take our partner’s perspective during a disagreement by imagining how our actions might make them feel or by imagining how we would feel if the roles in the conflict were reversed.

Usually, this involves showing empathy to the person you are speaking to and creating space for their emotions.

Self-awareness

Self-awareness involves being able to see yourself clearly and objectively through reflection and introspection . It requires you to separate your sense of identity from your thoughts and emotions.

But why is this important?

According to organizational psychologist Tasha Eurich (Workforce.com, 2020), we can only be as good at influence or collaboration (and a range of other skills) as we are at self-awareness. That is to say, if we work to develop our self-awareness, it can have a ripple effect on our ability to communicate, engage, and empathize with others.

In the example of delivering a conference presentation, self-awareness may help us recognize that we appear withdrawn when speaking to a crowd. This awareness then enables us to amend our behavior and style of communication.

Likewise, in the example of the disagreement with a partner, self-awareness might help us recognize our tendency to grow defensive to perceived criticism in a particular area. Self-awareness can counter this, allowing us to remain open minded and curious in such discussions.

In sum, good communication involves balancing our own perspective with that of others to convey a message successfully and accept feedback .

Good communication skills

To empathize is to

“respond to another’s perceived emotional state by experiencing feelings of a similar sort.”

Chismar, 1988, p. 257

Showing empathy is another way to take the perspective of a conversation partner by acknowledging and validating their emotions in a situation.

No matter the situation, there’s usually a place for empathic communication. Let’s look at three scenarios. For each, see if you can identify the more empathic response out of the two response options.

A nasty bruise

  • Scenario : You are having coffee with your sibling, and they hold out their arm to reveal a dark welt on their arm. “Check out this bruise from my fall down the stairs!” they say.

Which of the following is the more empathic response?

  • Response A : You squint at the bruise. “That’s tiny,” you say. “Look at what I got when I was hit by a bike!”
  • Response B : You wince. “Ouch! I can imagine that must have really hurt.”

Problems with Mom

  • Scenario : You’re walking down the street in conversation with a friend. He’s been describing a recent conversation with his mother, in which he grew very frustrated. “When she shows up at my house without calling first, it’s stressful for me, but I can’t get her to listen to my point of view.”
  • Response A : “I’m sure it’s just because she really wants to see you.”
  • Response B : “I can imagine that must be really frustrating if you never know when she’s going to stop by.”

Missing money

  • Scenario : You and your friend are at the counter at a coffee shop. As your friend goes to pay, her card gets declined. “I can’t understand where all my money goes after I get paid,” she laments.
  • Response A : “I reckon you should make a budget.”
  • Response B : “Yeah, it’s annoying when money disappears like that.”

In each of the above scenarios, Response B is the more empathic option. In these responses, the speaker validates the other person’s emotions and reflects them back to the other person.

effective communication & presentation skills

Download 3 Free Positive Relationships Exercises (PDF)

These detailed, science-based exercises will equip you or your clients to build healthy, life-enriching relationships.

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Let’s now look at three free worksheets and tools you can use to help develop your clients’ perspective taking, self-awareness, and empathy when communicating.

  • Active Listening Reflection Worksheet This worksheet provides a useful summary of the techniques involved in active listening . Once the techniques have been reviewed, clients can practice them in pairs or groups or reflect on a recent conversation with someone in their life to apply their learning.
  • Trading Places Worksheet The Trading Places worksheet takes your client through 10 steps to help them imagine a situation from another’s perspective. These steps can be especially useful when a client is struggling to move forward following a disagreement with someone in their life.
  • How to Improve Communication in Relationships: 7 Essential Skills This simple leaflet details seven approaches and frameworks to better understand how we communicate and develop our skills in relating to others.

Communication Games

Check out these three games for both children and adults, designed to make strengthening communication with others fun:

  • 500 Years Ago In this free worksheet , players attempt to describe modern-day phenomena to their partner, who pretends they have no knowledge of the modern world because they are from long in the past. In each round, the speaker must practice empathic communication and perspective taking by tailoring their language to their old-timey listener.
  • Shuffle In this game , five children race to occupy four positions at the corners of a square marked on the floor. As kids play rounds of rock–paper–scissors to resolve disputes, the game will introduce them to the basic principles of conflict and negotiation .
  • Where Should We Begin? A Game of Stories In this card game by leading psychotherapist Esther Perel, players take turns drawing cards to tell stories about themselves, their hopes, and their dreams. In doing so, participants can grow closer and share greater intimacy through the power of storytelling.

Communication skills – how to improve communication skills

Want to assess your client’s communication skills? Look at these three useful questionnaires and scales:

  • Effective Communication Styles Inventory This test uses 15 forced-choice items to help individuals determine their preferred communication styles, including thinking, doing, collaborating, and creating.
  • The Revised Self-Monitoring Scale This scale by Lennox and Wolfe (1984) is a 13-item adaptation of Snyder’s (1974) 25-item Self-Monitoring Scale. This reconfigured scale is a useful way to help clients assess two facets of their communication: their ability to modify their self-presentation and their sensitivity to the expressions of others.
  • The Communication Effectiveness Profile This 84-item inventory provides a comprehensive assessment of seven factors contributing to good or bad communication, including empathizing and the ability to read nonverbal cues .

Digital Communication Tools

Thankfully, many new tools, games, and approaches are emerging to help facilitate communication training and skill development through virtual channels.

3 Games for your videoconferencing sessions

If you’re looking to improve communication with a small group or work team, here are some fun games and digital interventions you can use to have fun, break the ice, and encourage open communication via video conferencing.

  • Synonym challenge Get everyone engaged, expand your vocabulary, and warm up your call participants with the synonym challenge.

Time: About one minute per round How to play : Determine a turn order for each participant in the call. Begin by having the first player say a word. Participants must then proceed in sequence, saying synonyms for that original word without repeating a word already said. The first player to take longer than five seconds to say a word is eliminated from the next round.

  • Virtual escape rooms Emerging research has pointed to escape rooms as possible avenues for developing team capabilities and creative problem solving (Adams, Burger, Crawford, & Setter, 2018; Cohen et al., 2020). Why not try one out with your team?

Time: About one hour How to play : With virtual escape rooms, players must work in teams to watch videos, track clues, and cooperate, all to escape a virtual environment or race another team to complete a series of puzzles.

See The Escape Game for a popular virtual escape room provider and more information.

  • Virtual murder mystery Break the ice and have fun with role-play at your next video call get-together by solving a quirky murder mystery.

Time: Typically one to two hours How to play : Each participant in a call is assigned a character or role with background information about their motivations and why they might be a suspect in a central murder mystery. Participants must then chat with one another in character to deduce information about the possible murderer (or point the finger at someone else if they are the murderer).

Check out the whodunnit app for a popular virtual murder mystery provider.

A look at Quenza software

If you’re a counselor, therapist, or social worker looking for tools to help your clients improve their communication, be sure to check out the growing library of pre-programmed tools available via the platform Quenza .

We designed this platform in collaboration with the positive psychology community to put leading science-backed worksheets and tools directly into the hands of helping practitioners and their clients.

To illustrate, here are just a couple of communication tools available through the platform, which you can access and try for yourself for just $1 :

  • Learning to Say No Living in line with your values means you will sometimes need to make choices that disappoint others. This seven-part mini-lesson will give your clients guidelines and practical advice for respectfully saying no in the service of their personal values.
  • Eight Steps to Forgiveness When communication mishaps occur, forgiving others is easier said than done. This essential eight-step lesson is based on the teachings of forgiveness expert Dr. Robert Enright and will help your clients release themselves from the distress of betrayal and hurt feelings.

Quenza HIPAA Compliance Psychoeducation Tools

If you’re curious about using digital interventions as part of your relationship counseling , coaching, or psychology practice, consider how these interventions might interact with other elements of your business.

In general, using digital platforms can streamline many aspects of your workflow while enabling clients to work within an organized digital environment, where all their information is in one place.

Benefits of using digital platforms to deliver care can include the following:

  • Access to professional tools to develop digital activities, learning pathways, and lessons
  • The ability to sort clients according to groups and initiate actions that affect all group members (e.g., sending homework materials)
  • The creation of a centralized location to store clients’ contact information and documentation
  • Access to modern security features (e.g., HIPAA/GDPR compliance)
  • The ability to connect with other practitioners to share best practice learnings

Quenza offers all these benefits, and new features are always being added. Getting started with the platform takes only three steps:

  • Sign up for a 30-day trial .
  • View the brief quickstart video .
  • Jump into the Activity Builder to begin preparing your first digital activity or browse the platform’s expansion library to select a pre-developed activity for your first client.

To learn more, take a look at the Quenza roadmap for a summary of existing and upcoming features.

effective communication & presentation skills

17 Exercises for Positive, Fulfilling Relationships

Empower others with the skills to cultivate fulfilling, rewarding relationships and enhance their social wellbeing with these 17 Positive Relationships Exercises [PDF].

Created by experts. 100% Science-based.

Looking for more resources to teach communication skills? Here are some free materials you can use when conducting therapy, coaching, or counseling with groups:

  • Listening Accurately Worksheet This handout presents five simple steps to facilitate accurate listening and can help establish some basics for training in effective communication.
  • Communicating an Idea Effectively This handout lists three key features of a well-explained idea and strategies for building these into one’s communication.
  • Making Eye Contact Exercise This exercise is a fun way to kick off a group training day by warming up people’s non-verbal communication skills.
  • 17 Positive Relationships Exercises If you’re looking for more science-based ways to help others build healthy relationships, this collection contains 17 validated positive relationships tools for practitioners. Use them to help others form healthier, more nurturing, and life-enriching relationships.
  • Effective Communication in Therapy & Counseling: 17 Techniques This article about communication in therapy is a helpful guide for therapists as it provides a number of techniques that can be used to improve the therapeutic relationship.

Whether you’re the quietest person at a table or a smooth-talking socialite, the ability to put yourself in the shoes of those with whom you speak is key to effective communication.

Likewise, understanding yourself in terms of your strengths and potential biases when communicating can only serve you as you connect with others. Be sure to check out the resources throughout this post to help you or your clients develop these skills today for better relationships tomorrow.

We hope you’ve found this post and the listed resources useful. Let us know in the comments: What’s one technique or skill you’ve used to improve your communication?

We’d love to hear from you!

We hope you enjoyed reading this article. Don’t forget to download our three Positive Relationships Exercises for free .

  • Adams, V., Burger, S., Crawford, K., & Setter, R. (2018). Can you escape? Creating an escape room to facilitate active learning. Journal for Nurses in Professional Development , 34 (2), E1–E5.
  • Carnegie, D. (2019). How to win friends and influence people . Vermillion.
  • Chismar, D. (1988). Empathy and sympathy: The important difference. The Journal of Value Inquiry , 22 (4), 257–266.
  • Cohen, T. N., Griggs, A. C., Keebler, J. R., Lazzara, E. H., Doherty, S. M., Kanji, F. F., & Gewertz, B. L. (2020). Using escape rooms for conducting team research: Understanding development, considerations, and challenges. Simulation & Gaming , 51 (4), 443–460.
  • Lennox, R. D., & Wolfe, R. N. (1984). Revision of the Self-Monitoring Scale. Journal of Personality and Social Psychology , 46 (6), 1349–1364.
  • Longmire, N. H., & Harrison, D. A. (2018). Seeing their side versus feeling their pain: Differential consequences of perspective-taking and empathy at work. Journal of Applied Psychology , 103 (8), 894–915.
  • Snyder, M. (1974). Self-monitoring of expressive behavior. Journal of Personality and Social Psychology , 30(4), 526-537.
  • Workforce.com. (2020). Build self-awareness to develop influence [Video]. Retrieved from https://youtu.be/yQ7ZfODyafw

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Very helpful tips. If you offer any continuing professional development courses or training sessions please let me know. Thank you.

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How can you make a good presentation even more effective?

This page draws on published advice from expert presenters around the world, which will help to take your presentations from merely ‘good’ to ‘great’.

By bringing together advice from a wide range of people, the aim is to cover a whole range of areas.

Whether you are an experienced presenter, or just starting out, there should be ideas here to help you to improve.

1. Show your Passion and Connect with your Audience

It’s hard to be relaxed and be yourself when you’re nervous.

But time and again, the great presenters say that the most important thing is to connect with your audience, and the best way to do that is to let your passion for the subject shine through.

Be honest with the audience about what is important to you and why it matters.

Be enthusiastic and honest, and the audience will respond.

2. Focus on your Audience’s Needs

Your presentation needs to be built around what your audience is going to get out of the presentation.

As you prepare the presentation, you always need to bear in mind what the audience needs and wants to know, not what you can tell them.

While you’re giving the presentation, you also need to remain focused on your audience’s response, and react to that.

You need to make it easy for your audience to understand and respond.

3. Keep it Simple: Concentrate on your Core Message

When planning your presentation, you should always keep in mind the question:

What is the key message (or three key points) for my audience to take away?

You should be able to communicate that key message very briefly.

Some experts recommend a 30-second ‘elevator summary’, others that you can write it on the back of a business card, or say it in no more than 15 words.

Whichever rule you choose, the important thing is to keep your core message focused and brief.

And if what you are planning to say doesn’t contribute to that core message, don’t say it.

4. Smile and Make Eye Contact with your Audience

This sounds very easy, but a surprisingly large number of presenters fail to do it.

If you smile and make eye contact, you are building rapport , which helps the audience to connect with you and your subject. It also helps you to feel less nervous, because you are talking to individuals, not to a great mass of unknown people.

To help you with this, make sure that you don’t turn down all the lights so that only the slide screen is visible. Your audience needs to see you as well as your slides.

5. Start Strongly

The beginning of your presentation is crucial. You need to grab your audience’s attention and hold it.

They will give you a few minutes’ grace in which to entertain them, before they start to switch off if you’re dull. So don’t waste that on explaining who you are. Start by entertaining them.

Try a story (see tip 7 below), or an attention-grabbing (but useful) image on a slide.

6. Remember the 10-20-30 Rule for Slideshows

This is a tip from Guy Kawasaki of Apple. He suggests that slideshows should:

  • Contain no more than 10 slides;
  • Last no more than 20 minutes; and
  • Use a font size of no less than 30 point.

This last is particularly important as it stops you trying to put too much information on any one slide. This whole approach avoids the dreaded ‘Death by PowerPoint’.

As a general rule, slides should be the sideshow to you, the presenter. A good set of slides should be no use without the presenter, and they should definitely contain less, rather than more, information, expressed simply.

If you need to provide more information, create a bespoke handout and give it out after your presentation.

7. Tell Stories

Human beings are programmed to respond to stories.

Stories help us to pay attention, and also to remember things. If you can use stories in your presentation, your audience is more likely to engage and to remember your points afterwards. It is a good idea to start with a story, but there is a wider point too: you need your presentation to act like a story.

Think about what story you are trying to tell your audience, and create your presentation to tell it.

Finding The Story Behind Your Presentation

To effectively tell a story, focus on using at least one of the two most basic storytelling mechanics in your presentation:

Focusing On Characters – People have stories; things, data, and objects do not. So ask yourself “who” is directly involved in your topic that you can use as the focal point of your story.

For example, instead of talking about cars (your company’s products), you could focus on specific characters like:

  • The drivers the car is intended for – people looking for speed and adventure
  • The engineers who went out of their way to design the most cost-effective car imaginable

A Changing Dynamic – A story needs something to change along the way. So ask yourself “What is not as it should be?” and answer with what you are going to do about it (or what you did about it).

For example…

  • Did hazardous road conditions inspire you to build a rugged, all-terrain jeep that any family could afford?
  • Did a complicated and confusing food labelling system lead you to establish a colour-coded nutritional index so that anybody could easily understand it?

To see 15 more actionable storytelling tips, see Nuts & Bolts Speed Training’s post on Storytelling Tips .

8. Use your Voice Effectively

The spoken word is actually a pretty inefficient means of communication, because it uses only one of your audience’s five senses. That’s why presenters tend to use visual aids, too. But you can help to make the spoken word better by using your voice effectively.

Varying the speed at which you talk, and emphasising changes in pitch and tone all help to make your voice more interesting and hold your audience’s attention.

For more about this, see our page on Effective Speaking .

9. Use your Body Too

It has been estimated that more than three quarters of communication is non-verbal.

That means that as well as your tone of voice, your body language is crucial to getting your message across. Make sure that you are giving the right messages: body language to avoid includes crossed arms, hands held behind your back or in your pockets, and pacing the stage.

Make your gestures open and confident, and move naturally around the stage, and among the audience too, if possible.

10. Relax, Breathe and Enjoy

If you find presenting difficult, it can be hard to be calm and relaxed about doing it.

One option is to start by concentrating on your breathing. Slow it down, and make sure that you’re breathing fully. Make sure that you continue to pause for breath occasionally during your presentation too.

For more ideas, see our page on Coping with Presentation Nerves .

If you can bring yourself to relax, you will almost certainly present better. If you can actually start to enjoy yourself, your audience will respond to that, and engage better. Your presentations will improve exponentially, and so will your confidence. It’s well worth a try.

Improve your Presentation Skills

Follow our guide to boost your presentation skills learning about preparation, delivery, questions and all other aspects of giving effective presentations.

Start with: What is a Presentation?

Continue to: How to Give a Speech Self Presentation

See also: Five Ways You Can Do Visual Marketing on a Budget Can Presentation Science Improve Your Presentation? Typography – It’s All About the Message in Your Slides

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What is effective communication?

Effective communication skill 1: become an engaged listener, skill 2: pay attention to nonverbal signals, skill 3: keep stress in check, skill 4: assert yourself, effective communication.

Want to communicate better? These tips will help you avoid misunderstandings, grasp the real meaning of what’s being communicated, and greatly improve your work and personal relationships.

effective communication & presentation skills

Effective communication is about more than just exchanging information. It’s about understanding the emotion and intentions behind the information. As well as being able to clearly convey a message, you need to also listen in a way that gains the full meaning of what’s being said and makes the other person feel heard and understood.

Effective communication sounds like it should be instinctive. But all too often, when we try to communicate with others something goes astray. We say one thing, the other person hears something else, and misunderstandings, frustration, and conflicts ensue. This can cause problems in your home, school, and work relationships.

For many of us, communicating more clearly and effectively requires learning some important skills. Whether you’re trying to improve communication with your spouse, kids, boss, or coworkers, learning these skills can deepen your connections to others, build greater trust and respect, and improve teamwork, problem solving, and your overall social and emotional health.

What’s stopping you from communicating effectively?

Common barriers to effective communication include:

Stress and out-of-control emotion.  When you’re stressed or emotionally overwhelmed, you’re more likely to misread other people, send confusing or off-putting nonverbal signals, and lapse into unhealthy knee-jerk patterns of behavior. To avoid conflict and misunderstandings, you can learn how to quickly calm down before continuing a conversation.

Lack of focus.  You can’t communicate effectively when you’re multitasking. If you’re checking your phone , planning what you’re going to say next, or daydreaming, you’re almost certain to miss nonverbal cues in the conversation. To communicate effectively, you need to avoid distractions and stay focused.

Inconsistent body language.  Nonverbal communication should reinforce what is being said, not contradict it. If you say one thing, but your body language says something else, your listener will likely feel that you’re being dishonest. For example, you can’t say “yes” while shaking your head no.

[Read: Nonverbal Communication and Body Language]

Negative body language.  If you disagree with or dislike what’s being said, you might use negative body language to rebuff the other person’s message, such as crossing your arms, avoiding eye contact, or tapping your feet. You don’t have to agree with, or even like what’s being said, but to communicate effectively and not put the other person on the defensive, it’s important to avoid sending negative signals.

When communicating with others, we often focus on what we should say. However, effective communication is less about talking and more about listening. Listening well means not just understanding the words or the information being communicated, but also understanding the emotions the speaker is trying to convey.

There’s a big difference between engaged listening and simply hearing. When you really listen—when you’re engaged with what’s being said—you’ll hear the subtle intonations in someone’s voice that tell you how that person is feeling and the emotions they’re trying to communicate. When you’re an engaged listener, not only will you better understand the other person, you’ll also make that person feel heard and understood, which can help build a stronger, deeper connection between you.

By communicating in this way, you’ll also experience a process that  lowers stress and supports physical and emotional well-being. If the person you’re talking to is calm, for example, listening in an engaged way will help to calm you, too. Similarly, if the person is agitated, you can help calm them by listening in an attentive way and making the person feel understood.

If your goal is to fully understand and connect with the other person, listening in an engaged way will often come naturally. If it doesn’t, try the following tips. The more you practice them, the more satisfying and rewarding your interactions with others will become.

Tips for becoming an engaged listener

Focus fully on the speaker.  You can’t listen in an engaged way if you’re  constantly checking your phone or thinking about something else. You need to stay focused on the moment-to-moment experience in order to pick up the subtle nuances and important nonverbal cues in a conversation. If you find it hard to concentrate on some speakers, try repeating their words over in your head—it’ll reinforce their message and help you stay focused.

Favor your right ear.  As strange as it sounds, the left side of the brain contains the primary processing centers for both speech comprehension and emotions. Since the left side of the brain is connected to the right side of the body, favoring your right ear can help you better detect the emotional nuances of what someone is saying.

Avoid interrupting or trying to redirect the conversation to your concerns.  By saying something like, “If you think that’s bad, let me tell you what happened to me.” Listening is not the same as waiting for your turn to talk. You can’t concentrate on what someone’s saying if you’re forming what you’re going to say next. Often, the speaker can read your facial expressions and know that your mind’s elsewhere.

Show your interest in what’s being said.  Nod occasionally, smile at the person, and make sure your posture is open and inviting. Encourage the speaker to continue with small verbal comments like “yes” or “uh huh.”

Try to set aside judgment.  In order to communicate effectively with someone, you don’t have to like them or agree with their ideas, values, or opinions. However, you do need to set aside your judgment and withhold blame and criticism in order to fully understand them. The most difficult communication, when successfully executed, can often lead to an unlikely connection with someone.

[Read: Improving Emotional Intelligence (EQ)]

Provide feedback. If there seems to be a disconnect, reflect what has been said by paraphrasing. “What I’m hearing is,” or “Sounds like you are saying,” are great ways to reflect back. Don’t simply repeat what the speaker has said verbatim, though—you’ll sound insincere or unintelligent. Instead, express what the speaker’s words mean to you. Ask questions to clarify certain points: “What do you mean when you say…” or “Is this what you mean?”

Hear the emotion behind the words . It’s the higher frequencies of human speech that impart emotion. You can become more attuned to these frequencies—and thus better able to understand what others are really saying—by exercising the tiny muscles of your middle ear (the smallest in the body). You can do this by singing, playing a wind instrument, or listening to certain types of high-frequency music (a Mozart symphony or violin concerto, for example, rather than low-frequency rock, pop, or hip-hop).

The way you look, listen, move, and react to another person tells them more about how you’re feeling than words alone ever can. Nonverbal communication, or body language, includes facial expressions, body movement and gestures, eye contact, posture, the tone of your voice, and even your muscle tension and breathing.

Developing the ability to understand and use nonverbal communication can help you connect with others, express what you really mean, navigate challenging situations, and build better relationships at home and work.

  • You can enhance effective communication by using open body language—arms uncrossed, standing with an open stance or sitting on the edge of your seat, and maintaining eye contact with the person you’re talking to.
  • You can also use body language to emphasize or enhance your verbal message—patting a friend on the back while complimenting him on his success, for example, or pounding your fists to underline your message.

Improve how you  read nonverbal communication

Be aware of individual differences. People from different countries and cultures tend to use different nonverbal communication gestures, so it’s important to take age, culture, religion, gender, and emotional state into account when reading body language signals. An American teen, a grieving widow, and an Asian businessman, for example, are likely to use nonverbal signals differently.

Look at nonverbal communication signals as a group. Don’t read too much into a single gesture or nonverbal cue. Consider all of the nonverbal signals you receive, from eye contact to tone of voice to body language. Anyone can slip up occasionally and let eye contact go, for example, or briefly cross their arms without meaning to. Consider the signals as a whole to get a better “read” on a person.

Improve how you  deliver nonverbal communication

Use nonverbal signals that match up with your words rather than contradict them. If you say one thing, but your body language says something else, your listener will feel confused or suspect that you’re being dishonest. For example, sitting with your arms crossed and shaking your head doesn’t match words telling the other person that you agree with what they’re saying.

Adjust your nonverbal signals according to the context. The tone of your voice, for example, should be different when you’re addressing a child than when you’re addressing a group of adults. Similarly, take into account the emotional state and cultural background of the person you’re interacting with.

Avoid negative body language. Instead, use body language to convey positive feelings, even when you’re not actually experiencing them. If you’re nervous about a situation—a job interview, important presentation, or first date, for example—you can use positive body language to signal confidence, even though you’re not feeling it. Instead of tentatively entering a room with your head down, eyes averted, and sliding into a chair, try standing tall with your shoulders back, smiling and maintaining eye contact, and delivering a firm handshake. It will make you feel more self-confident and help to put the other person at ease.

How many times have you felt stressed during a disagreement with your spouse, kids, boss, friends, or coworkers and then said or done something you later regretted? If you can quickly relieve stress and return to a calm state, you’ll not only avoid such regrets, but in many cases you’ll also help to calm the other person as well. It’s only when you’re in a calm, relaxed state that you’ll be able to know whether the situation requires a response, or whether the other person’s signals indicate it would be better to remain silent.

In situations such as a job interview, business presentation, high-pressure meeting, or introduction to a loved one’s family, for example, it’s important to manage your emotions, think on your feet, and effectively communicate under pressure.

Communicate effectively by staying calm under pressure

Use stalling tactics to give yourself time to think. Ask for a question to be repeated or for clarification of a statement before you respond.

Pause to collect your thoughts. Silence isn’t necessarily a bad thing—pausing can make you seem more in control than rushing your response.

Make one point and provide an example or supporting piece of information. If your response is too long or you waffle about a number of points, you risk losing the listener’s interest. Follow one point with an example and then gauge the listener’s reaction to tell if you should make a second point.

Deliver your words clearly. In many cases, how you say something can be as important as what you say. Speak clearly, maintain an even tone, and make eye contact. Keep your body language relaxed and open.

Wrap up with a summary and then stop. Summarize your response and then stop talking, even if it leaves a silence in the room. You don’t have to fill the silence by continuing to talk.

Quick stress relief for effective communication

When a conversation starts to get heated, you need something quick and immediate to bring down the emotional intensity. By learning to quickly reduce stress in the moment, you can safely take stock of any strong emotions you’re experiencing, regulate your feelings, and behave appropriately.

Recognize when you’re becoming stressed. Your body will let you know if you’re stressed as you communicate. Are your muscles or stomach tight? Are your hands clenched? Is your breath shallow? Are you “forgetting” to breathe?

Take a moment to calm down before deciding to continue a conversation or postpone it.

Bring your senses to the rescue. The best way to rapidly and reliably relieve stress is through the senses—sight, sound, touch, taste, smell—or movement. For example, you could pop a peppermint in your mouth, squeeze a stress ball in your pocket, take a few deep breaths, clench and relax your muscles, or simply recall a soothing, sensory-rich image. Each person responds differently to sensory input, so you need to find a coping mechanism that is soothing to you.

[Read: Quick Stress Relief]

Look for humor in the situation. When used appropriately, humor is a great way to relieve stress when communicating . When you or those around you start taking things too seriously, find a way to lighten the mood by sharing a joke or an amusing story.

Be willing to compromise. Sometimes, if you can both bend a little, you’ll be able to find a happy middle ground that reduces the stress levels for everyone concerned. If you realize that the other person cares much more about an issue than you do, compromise may be easier for you and a good investment for the future of the relationship.

Agree to disagree, if necessary, and take time away from the situation so everyone can calm down. Go for a stroll outside if possible, or spend a few minutes meditating. Physical movement or finding a quiet place to regain your balance can quickly reduce stress.

Find your space for healing and growth

Regain is an online couples counseling service. Whether you’re facing problems with communication, intimacy, or trust, Regain’s licensed, accredited therapists can help you improve your relationship.

Direct, assertive expression makes for clear communication and can help boost your self-esteem and decision-making skills. Being assertive means expressing your thoughts, feelings, and needs in an open and honest way, while standing up for yourself and respecting others. It does NOT mean being hostile, aggressive, or demanding. Effective communication is always about understanding the other person, not about winning an argument or forcing your opinions on others.

To improve your assertiveness

Value yourself and your options. They are as important as anyone else’s.

Know your needs and wants. Learn to express them without infringing on the rights of others.

Express negative thoughts in a positive way. It’s  okay to be angry , but you must remain respectful as well.

Receive feedback positively. Accept compliments graciously, learn from your mistakes, ask for help when needed.

Learn to say “no.” Know your limits and don’t let others take advantage of you. Look for alternatives so everyone feels good about the outcome.

Developing assertive communication techniques

Empathetic assertion conveys sensitivity to the other person. First, recognize the other person’s situation or feelings, then state your needs or opinion. “I know you’ve been very busy at work, but I want you to make time for us as well.”

Escalating assertion can be employed when your first attempts are not successful. You become increasingly firm as time progresses, which may include outlining consequences if your needs are not met. For example, “If you don’t abide by the contract, I’ll be forced to pursue legal action.”

Practice assertiveness in lower risk situations to help build up your confidence. Or ask friends or family if you can practice assertiveness techniques on them first.

More Information

  • Effective Communication: Improving Your Social Skills - Communicate more effectively, improve your conversation skills, and become more assertive. (AnxietyCanada)
  • Core Listening Skills - How to be a better listener. (SucceedSocially.com)
  • Effective Communication - How to communicate in groups using nonverbal communication and active listening techniques. (University of Maine)
  • Some Common Communication Mistakes - And how to avoid them. (SucceedSocially.com)
  • 3aPPa3 – When cognitive demand increases, does the right ear have an advantage? – Danielle Sacchinell | Acoustics.org . (n.d.). Retrieved May 22, 2022, from Link
  • How to Behave More Assertively . (n.d.). 10. Weger, H., Castle Bell, G., Minei, E. M., & Robinson, M. C. (2014). The Relative Effectiveness of Active Listening in Initial Interactions.  International Journal of Listening , 28(1), 13–31. Link

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Presentation Skills Pro

Effective Communication Presentation 101: Everything You Need to Know to Deliver a Great Presentation

  • Post author: Adi Wadjdi
  • Post last modified: September 18, 2023

effective communication presentation

Introduction

Effective communication presentations can help you achieve personal and professional success in various situations, such as giving a speech, pitching an idea, teaching a lesson, or delivering a report. Have you ever wondered how some people can captivate their audience with their words and gestures? How they can persuade, inform, educate, or entertain with ease and confidence? How they can make a lasting impression with their presentation skills?

In this article, you will learn effective communication presentation skills, how to improve them, and how to apply them in your presentations. You will also find some practical and actionable tips that will help you enhance your confidence, clarity, and credibility as a presenter.

Table of Contents

What are effective communication presentation skills.

effective communication presentation

Presentation skills are the combination of verbal and non-verbal communication skills that you use to deliver your message to your audience. They include aspects such as:

  • Verbal communication: The words you choose, the tone you use, the pace you set, and the questions you ask.
  • Body language: The gestures you make, the eye contact you maintain, the posture you adopt, and the facial expressions you show.
  • Voice projection: The volume you use, the pitch you modulate, the intonation you vary, and the pauses you insert.
  • Visual aids : The slides you create, the images you select, the charts you display, and the videos you play.

Effective communication presentation skills are presentation skills that help you achieve your specific goals for your presentation. Depending on your purpose, your goals may be to:

  • Persuade your audience to adopt your point of view, support your cause, or take action.
  • Inform your audience about a topic, a problem, or a solution.
  • Educate your audience about a concept, a skill, or a process.
  • Entertain your audience with a story, a joke, or a performance.

Effective communication presentation skills can help you in various situations where presentation skills are required or beneficial. For example:

  • Giving a speech at a wedding, graduation, or conference.
  • Pitching an idea to a client, an investor, or a boss.
  • Teaching a lesson to a class, a workshop, or a webinar.
  • Delivering a report to a team, a committee, or a board.

How to Improve Your Presentation Skills

Improve Your Presentation Skills

Improving your presentation skills is something that takes time to happen. It requires practice, feedback, and continuous learning. However, there are some practical and actionable tips that can help you improve your presentation skills in the short term and in the long term. Here are some of them:

  • Define your purpose and scope for your presentation.
  • Identify your target audience and their needs and expectations.
  • Gather relevant and reliable information from various sources.
  • Evaluate and organize the information according to its relevance and importance.
  • Cite your sources properly and avoid plagiarism.
  • Start with an introduction that hooks your audience’s attention , explains what effective communication presentation is, why it is important, and provides an overview of the main points.
  • Follow with the body that covers the main points in detail, such as what practical communication presentation skills are, how they can help you achieve various goals, how to improve them, etc.
  • End with a conclusion that summarizes the main points, restates the benefits of effective communication presentation, provides a call to action for the reader, etc.
  • Use headings and subheadings to organize your content into logical sections.
  • Use bullet points or numbered lists to present multiple items or steps in a concise way.
  • Use transition words or phrases to connect your ideas and guide your audience through your presentation.
  • Rehearse your presentation several times, preferably in front of a mirror, a recorder, or a camera.
  • Simulate the actual presentation environment, such as the venue, the equipment, the audience size, etc.
  • Time yourself and adjust your content and pace accordingly.
  • Get feedback from someone you trust, such as a friend, a colleague, or a mentor.
  • Incorporate the feedback and make improvements.
  • Anticipate the most likely or common questions or challenges that may arise from your audience.
  • Prepare clear and concise answers or responses for each question or challenge.
  • Acknowledge and respect the questioner or challenger and their point of view.
  • Address the question or challenge directly and confidently.
  • Redirect the question or challenge to the audience or to another topic if necessary.
  • Choose visual aids and tools that are relevant, simple, and attractive.
  • Use visual aids and tools that are compatible with your presentation format, such as slides, images, charts, videos, etc.
  • Use visual aids and tools that are easy to see, hear, and understand for your audience.
  • Use visual aids and tools sparingly and strategically to avoid cluttering or distracting your audience.
  • Explain or describe your visual aids and tools when you introduce them.

How to Apply Effective Communication Presentation Skills in Your Own Presentations

Effective Communication

Now that you have learned what effective communication presentation skills are and how to improve them, you may wonder how to apply them in your own presentations. Here are some steps that can help you apply effective communication presentation skills in your own presentations:

  • Identify the purpose and goal of your presentation. What do you want to achieve with your presentation? What do you want your audience to do, know, or feel after your presentation?
  • Analyze your audience. Who are they? What are their backgrounds, interests, needs, expectations, etc.? How can you tailor your message to suit them?
  • Select and research your topic. What is the main topic of your presentation? What are the subtopics or aspects that you want to cover? What are the sources of information that you can use?
  • Plan your presentation structure and outline. How will you organize your content into an introduction, a body, and a conclusion? What are the main points that you want to convey in each section? How will you transition from one point to another?
  • Create your presentation content. What are the words, sentences, and paragraphs that you will use to express your ideas? How will you use verbal communication techniques such as tone, pace, questions, etc.?
  • Design your presentation delivery. How will you use non-verbal communication techniques such as body language, voice projection, etc.? How will you use visual aids and tools such as slides, images, charts, videos, etc.?
  • Practice your presentation and get feedback. How will you rehearse your presentation? How will you simulate the actual presentation environment? How will you time yourself? How will you get feedback and make improvements?
  • Deliver your presentation and handle questions and challenges. How will you start and end your presentation? How will you engage and interact with your audience? How will you handle questions and challenges?

effective communication presentation skills

Effective communication presentation is a skill that can help you deliver your message with confidence and clarity to your audience. It can help you achieve personal and professional success in various situations where presentation skills are required or beneficial.

To improve your effective communication presentation skills, you should:

  • Research your topic and know it inside out.
  • Plan your presentation structure and outline.
  • Practice your presentation and get feedback.
  • Prepare for possible questions and challenges.
  • Use appropriate visual aids and tools.

To apply effective communication presentation skills in your presentations, you should:

  • Identify the purpose and goal of your presentation.
  • Analyze your audience.
  • Select and research your topic.
  • Create your presentation content.
  • Design your presentation delivery.
  • Deliver your presentation and handle questions and challenges.

We hope this article has helped you learn more about effective communication.

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FAQ’s

What is an effective communication presentation.

Effective communication presentation is the ability to convey your message clearly, concisely, and convincingly to your audience. It is a skill that can help you achieve personal and professional success in various situations, such as giving a speech, pitching an idea, teaching a lesson, or delivering a report.

Why is effective communication presentation important?

Effective communication presentation is important because it can help you persuade, inform, educate, or entertain your audience. It can also help you enhance your confidence, clarity, and credibility as a presenter.

What are some examples of effective communication presentation skills?

Some examples of effective communication presentation skills are verbal communication, body language, voice projection, and visual aids. These skills can help you express your ideas, engage your audience, and support your message.

How can I improve my effective communication presentation skills?

You can improve your effective communication presentation skills by researching your topic, planning your presentation structure and outline, practicing your presentation and getting feedback, preparing for possible questions and challenges, and using appropriate visual aids and tools.

How can I apply effective communication presentation skills in my own presentations?

You can apply effective communication presentation skills in your own presentations by identifying the purpose and goal of your presentation, analyzing your audience, selecting and researching your topic, creating your presentation content, designing your presentation delivery, practicing your presentation and getting feedback, and delivering your presentation and handling questions and challenges.

How long should my presentation be?

The length of your presentation depends on your purpose, topic, audience, and format. A general rule of thumb is to allocate one minute per slide or one minute per main point. However, you should also consider the time limit, the attention span, and the expectations of your audience.

How should I start and end my presentation?

You should start and end your presentation with a strong and memorable statement that captures your audience’s attention and reinforces your message. You should also include a hook, an overview, a summary, and a call to action in your introduction and conclusion.

How should I deal with nervousness before or during my presentation?

Nervousness is a natural and common reaction to presenting in front of an audience. However, you can overcome it by preparing well , practicing often, breathing deeply, smiling confidently, focusing on your message, and enjoying the experience.

How should I use slides in my presentation?

Slides are a useful tool to enhance your presentation by adding variety, interest, and clarity to your message. However, you should not rely on them too much or use them as a script. You should use slides that are relevant, simple, and attractive. You should also explain or describe them when you introduce them.

How should I handle questions or challenges from my audience?

Questions or challenges from your audience are an opportunity to interact with them and demonstrate your knowledge and expertise. You should acknowledge and respect the questioner or challenger and their point of view. You should also address the question or challenge directly and confidently. You should redirect the question or challenge to the audience or to another topic if necessary.

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8 Ways You Can Improve Your Communication Skills

Your guide to establishing better communication habits for success in the workplace.

Mary Sharp Emerson

  

A leader’s ability to communicate clearly and effectively with employees, within teams, and across the organization is one of the foundations of a successful business.

And in today’s complex and quickly evolving business environment, with hundreds of different communication tools, fully or partially remote teams, and even multicultural teams spanning multiple time zones, effective communication has never been more important — or more challenging.

Thus, the ability to communicate might be a manager’s most critical skill. 

The good news is that these skills can be learned and even mastered. 

These eight tips can help you maximize your communication skills for the success of your organization and your career.

1. Be clear and concise

Communication is primarily about word choice. And when it comes to word choice, less is more.

The key to powerful and persuasive communication — whether written or spoken — is clarity and, when possible, brevity. 

Before engaging in any form of communication, define your goals and your audience. 

Outlining carefully and explicitly what you want to convey and why will help ensure that you include all necessary information. It will also help you eliminate irrelevant details. 

Avoid unnecessary words and overly flowery language, which can distract from your message.

And while repetition may be necessary in some cases, be sure to use it carefully and sparingly. Repeating your message can ensure that your audience receives it, but too much repetition can cause them to tune you out entirely. 

2. Prepare ahead of time

Know what you are going to say and how you are going to say before you begin any type of communication.

However, being prepared means more than just practicing a presentation. 

Preparation also involves thinking about the entirety of the communication, from start to finish. Research the information you may need to support your message. Consider how you will respond to questions and criticisms. Try to anticipate the unexpected.

Before a performance review, for instance, prepare a list of concrete examples of your employee’s behavior to support your evaluation.

Before engaging in a salary or promotion negotiation, know exactly what you want. Be ready to discuss ranges and potential compromises; know what you are willing to accept and what you aren’t. And have on hand specific details to support your case, such as relevant salaries for your position and your location (but be sure that your research is based on publicly available information, not company gossip or anecdotal evidence). 

Before entering into any conversation, brainstorm potential questions, requests for additional information or clarification, and disagreements so you are ready to address them calmly and clearly.

3. Be mindful of nonverbal communication

Our facial expressions, gestures, and body language can, and often do, say more than our words. 

Nonverbal cues can have between 65 and 93 percent more impact than the spoken word. And we are more likely to believe the nonverbal signals over spoken words if the two are in disagreement. 

Leaders must be especially adept at reading nonverbal cues. 

Employees who may be unwilling to voice disagreements or concerns, for instance, may show their discomfort through crossed arms or an unwillingness to make eye contact. If you are aware of others’ body language, you may be able to adjust your communication tactics appropriately.

At the same time, leaders must also be able to control their own nonverbal communications. 

Your nonverbal cues must, at all times, support your message. At best, conflicting verbal and nonverbal communication can cause confusion. At worst, it can undermine your message and your team’s confidence in you, your organization, and even in themselves. 

4. Watch your tone

How you say something can be just as important as what you say. As with other nonverbal cues, your tone can add power and emphasis to your message, or it can undermine it entirely.

Tone can be an especially important factor in workplace disagreements and conflict. A well-chosen word with a positive connotation creates good will and trust. A poorly chosen word with unclear or negative connotations can quickly lead to misunderstanding. 

When speaking, tone includes volume, projection, and intonation as well as word choice. In real time, it can be challenging to control tone to ensure that it matches your intent. But being mindful of your tone will enable you to alter it appropriately if a communication seems to be going in the wrong direction.

Tone can be easier to control when writing. Be sure to read your communication once, even twice, while thinking about tone as well as message. You may even want to read it out loud or ask a trusted colleague to read it over, if doing so does not breach confidentiality. 

And when engaging in a heated dialogue over email or other written medium, don’t be too hasty in your replies. 

If at all possible, write out your response but then wait for a day or two to send it. In many cases, re-reading your message after your emotions have cooled allows you to moderate your tone in a way that is less likely to escalate the conflict.

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5. Practice active listening

Communication nearly always involves two or more individuals.

Therefore, listening is just as important as speaking when it comes to communicating successfully. But listening can be more challenging than we realize. 

In her blog post Mastering the Basics of Communication , communication expert Marjorie North notes that we only hear about half of what the other person says during any given conversation. 

The goal of active listening is to ensure that you hear not just the words the person is saying, but the entire message. Some tips for active listening include:

  • Giving the speaker your full and undivided attention
  • Clearing your mind of distractions, judgements, and counter-arguments. 
  • Avoiding the temptation to interrupt with your own thoughts.
  • Showing open, positive body language to keep your mind focused and to show the speaker that you are really listening
  • Rephrase or paraphrase what you’ve heard when making your reply
  • Ask open ended questions designed to elicit additional information

6. Build your emotional intelligence

Communication is built upon a foundation of emotional intelligence. Simply put, you cannot communicate effectively with others until you can assess and understand your own feelings. 

“If you’re aware of your own emotions and the behaviors they trigger, you can begin to manage these emotions and behaviors,” says Margaret Andrews in her post, How to Improve Your Emotional Intelligence .

Leaders with a high level of emotional intelligence will naturally find it easier to engage in active listening, maintain appropriate tone, and use positive body language, for example.  

Understanding and managing your own emotions is only part of emotional intelligence. The other part — equally important for effective communication — is empathy for others.

Empathizing with an employee can, for example, make a difficult conversation easier. 

You may still have to deliver bad news, but (actively) listening to their perspective and showing that you understand their feelings can go a long way toward smoothing hurt feelings or avoiding misunderstandings.

7. Develop a workplace communication strategy

Today’s workplace is a constant flow of information across a wide variety of formats. Every single communication must be understood in the context of that larger flow of information.

Even the most effective communicator may find it difficult to get their message across without a workplace communication strategy.

A communication strategy is the framework within which your business conveys and receives information. It can — and should — outline how and what you communicate to customers and clients, stakeholders, and managers and employees. 

Starting most broadly, your strategy should incorporate who gets what message and when. This ensures that everyone receives the correct information at the right time. 

It can be as detailed as how you communicate, including defining the type of tools you use for which information. For example, you may define when it’s appropriate to use a group chat for the entire team or organization or when a meeting should have been summarized in an email instead. 

Creating basic guidelines like this can streamline the flow of information. It will help ensure that everyone gets the details they need and that important knowledge isn’t overwhelmed by extraneous minutia. 

8. Create a positive organizational culture

The corporate culture in which you are communicating also plays a vital role in effective communication. 

In a positive work environment — one founded on transparency, trust, empathy, and open dialogue — communication in general will be easier and more effective. 

Employees will be more receptive to hearing their manager’s message if they trust that manager. And managers will find it easier to create buy-in and even offer constructive criticism if they encourage their employees to speak up, offer suggestions, and even offer constructive criticisms of their own. 

“The most dangerous organization is a silent one,” says Lorne Rubis in a blog post, Six Tips for Building a Better Workplace Culture . Communication, in both directions, can only be effective in a culture that is built on trust and a foundation of psychological safety.

Authoritative managers who refuse to share information, aren’t open to suggestions, and refuse to admit mistakes and accept criticism are likely to find their suggestions and criticisms met with defensiveness or even ignored altogether. 

Without that foundation of trust and transparency, even the smallest communication can be misconstrued and lead to misunderstandings and unnecessary conflict.

Communicating with co-workers and employees is always going to present challenges. There will always be misunderstandings and miscommunications that must be resolved and unfortunately, corporate messages aren’t always what we want to hear, especially during difficult times.

But building and mastering effective communication skills will make your job easier as a leader, even during difficult conversations. Taking the time to build these skills will certainly be time well-spent. 

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About the Author

Digital Content Producer

Emerson is a Digital Content Producer at Harvard DCE. She is a graduate of Brandeis University and Yale University and started her career as an international affairs analyst. She is an avid triathlete and has completed three Ironman triathlons, as well as the Boston Marathon.

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10 Simple Tips for a Great Presentation

January 10, 2022 - Dom Barnard

The way you speak to someone in private is not the same as addressing an audience during a presentation. Not least as that presentation may involve a diverse range of people, with differing interests and attention spans.

Nerves may take over, or at the very least you may realise that not everyone is listening, understanding or agreeing, and you need to work harder to engage them.

Elsewhere in our resources for effective business communications, we have stressed how important it is to either speak or write in a purposeful way. To be clear on your goals, whether that’s to inform, educate, seek approval/opinions, persuade, influence or sell. Communications can often have a mixture of those aims.

The only way to be purposeful and successful in presentations is to invest in the necessary communication skills. However, in this article, we list 10 simple tips for delivering a confident presentation, that achieves results.

1. See yourself as others see you. Hear yourself as others hear you

Visual elements of your presentation are crucial. Humans use visual references to process immeasurable amounts of information. We can reach opinions about a situation or person with a glance.

That makes it essential to focus on non-verbal communication.

To gain immediate credibility with your audience, think carefully about such factors as:

  • Is your  body language positive ?
  • Are your  presentation slides clear ?
  • Are you dressed appropriately for the situation?

What does positive body language look like? It’s things such as smiling and standing or sitting straight, with your arms resting on a lectern, table or by your side. Lean slightly forward and use as much eye contact as possible. No slouching, hands in pockets, crossed arms, or constantly looking down!

Also, consider how you sound to the audience:

  • Do you need to speak louder because the room is large?
  • Are the audience native English speakers?
  • Are you  talking quickly  because you are nervous?
  • Are you amplifying your breathing and mouth noises by being too close to the microphone?

2. Know your objectives

There’s a widely accepted principle of presentations:

  • Tell them what you are going to say
  • Remind them what you just said

This is an oversimplification. However, it indicates how important it is to be 100% clear on what response you want from your audience and to communicate your desired outcome brilliantly.

If your presentation has no core purpose or ‘call to action’, it’s just a random string of words. Think about:

  • What would a positive outcome be for you?
  • Are you looking for new clients or funding?
  • What message do you want your audience to take away with them?

Much depends on the nature of your audience of course. Take time to consider who you are talking to. Think about what is most likely to influence their behaviour and decision-making, and whether that are facts, figures or even words and phrases that support your presentation objective.

Also, to get the best results from presentations, consider what your audience will need to know about you. What expertise and insights should you mention, adding weight to your credibility?

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3. Have an overall picture in mind before starting on details

Once you have focused on your audience and the purpose of your presentation, the planning continues. That’s because successful presentations rely on extensive preparation.

Planning would need to include the nuts-and-bolts aspects of this task, such as:

  • How long does the presentation need to be?
  • What is the audience size and demographic?
  • The  audience size and demographic
  • Are you part of a panel, solo or some other format?
  • Is there a  Question and Answer session  at the end?
  • Would it be better to have questions throughout?
  • What technology will you need?

4. Work out the framework for your presentation

That doesn’t mean hammering away on your keyboard and wildly jotting down everything you want to say though. The best presentations are succinct, well structured and hold the audience’s attention by design (more on this below).

You could start by considering factors such as:

  • What three things do you want your audience to remember?
  • How can you design your presentation around these points?
  • How can you explain these points in the  introduction  and  conclusion
  • Should you cover the three points together or in a logical order?

5. Lead the audience along with you

You need to make sure your audience is engaged throughout your presentation. You are talking to them, not over or around them. The central pillar of this is  effective presentation content that speaks directly to them , and which is varied and interesting.

Keep facts, figures and technical jargon to a minimum, and explain it (never assume they understand). Weave in  storytelling techniques , anecdotes, audience questions and pauses to ‘punctuate’ your presentation.

Visual aids  are a superb way to hold attention during presentations and can add to your confidence and flow. When used correctly!

They should not contain a massive amount of detail, especially information that expands on what you are saying. If your audience is trying to read and understand your media content or handouts, they are not listening to you.

You can use presentation folders or follow-up emails and website links to add more information. For now, use slides/handouts to structure your content and move your audience from topic to topic.

Or, to reinforce especially important messages.

Breaking up the presentation into a small number of sections – with the current section stated on each slide – helps you to stay focused too.

The following tips will help:

  • Whether to include a table of contents to help the audience follow along?
  • Breaking up the presentation into a small number of sections, with the current section stated on each slide
  • After each section, show which sections have been completed and which are coming up
  • How much time will you leave for questions? Will you allow questions throughout the presentation or only at the end?

6. Rehearse aloud and get feedback

Practice is the key to a great presentation.

If possible, rehearse with a colleague or friend. This can be in person, using video conferencing simulator or online meeting tools. Ask them for honest feedback.

  • Practice Exercises for Presentations

At the very least, record yourself using your preferred technology, so you can play it back and look for ways to improve your presentation skills.

When you practice, avoid distractions that could throw you off, and do it as realistically as possible, including any time constraints.

Things to look for include:

  • Content that is complex and trips you up. Can you simply it?
  • Places where you ad-lib too much and go off track
  • Lack of clarity on your purpose and call to action
  • Visual materials that don’t synch with your spoken content
  • Physical habits that can be distracting, such as rocking, touching your face or filling hesitations with errs and umms

7. Win hearts then minds

The reason that  eye contact is important  in presentations is that it creates a vital connection between you and your audience. This is also reinforced by asking rhetorical questions, pausing to look around, smiling when appropriate and adding the human touch to your content.

This links to the contemporary emphasis on emotional intelligence – showing understanding and empathy, staying calm and positive and managing your own reactions. Both your verbal and non-verbal communications should be warm, responsive and sincere.

This includes valued gestures in the art of presentations. Such as:

  • Greeting your audience and introducing yourself with humility.
  • Thanking them for their attention.
  • Making yourself available for questions or post-presentation discussions.
  • Using your hands in a controlled way for non-verbal communications.
  • If you are standing, move around the stage to engage all areas of the presentation space.

It also means that you should be polite when answering audience questions, no matter how hostile they are.

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8. Keep it simple

When drafting and practising a successful presentation, put yourself in the audience! This connects to the empathy mentioned above, and the need to choose impactful content to create the right outcome. If you were listening to this presentation, would you be engaged and informed?

No matter how complex your presentation is, use words and analogies everyone in the audience will understand.

Keep to the following:

  • Clarity of narrative with an easy-to-understand  presentation structure
  • No (or few) acronyms or technical terms if possible
  • Explain your visual aids, especially diagrams and graphs

However, keep an eye on your audience too. Do they look like they are losing attention or getting confused? You may need to go back over something, or even ask for a show of hands to indicate something that needs additional explanation.

Try to read body language without losing the thread of your presentation. This is especially relevant if you are addressing smaller groups, and you can see a decision-maker slumping, checking the time or looking blank. You may need to address a question directly to them or highlight something that draws their attention back.

9. Be enthusiastic

If you’re not interested in your own speech, why should the audience be?

It’s particularly important to start and end with a flourish. So, make sure when you prepare that you really focus on your introduction and conclusion, finishing with a strong call to action.

Also, modulate your tone and emphasis regularly. A  monotone voice  can send an audience to sleep even when the content is outstanding!

Sustain energy throughout the speech, but don’t race through your presentation. Pauses help you keep on track, boost audience attention and make the flow more natural.

10. Be yourself

That may seem like a long list of ways to make presentations more successful and productive.

However, it can all be summed up by doing as much preparation and planning as possible, so you feel confident and relaxed.

Especially focusing on:

  • Where you are
  • What you are doing
  • Why you are saying what you are saying
  • Why the audience needs to hear what you are saying

If you follow these simple tips for a great presentation, you should be able to deliver your spoken communication in a responsive and effective way.

Close

Effective Presentation Skills for Business Communication

Effective Presentation Skills for Business Communication

Professional presentation skills matter, and not just in the obvious way that you stand in front of the class and give your presentation. They matter even more in business communication, where you must be able to get your point across, persuade your audience and move them to action.

Your presentation skills can make or break your success as an entrepreneur, whether it’s getting investors on board or closing a high-stakes contract with another company.

These are the top 10 reasons why presentation skills matter in business communication and why they should be front and centre in any business communications strategy.

Why Presentation Skills Matter in Business Communication

1) you have to be clear.

You may have heard the saying a picture is worth a thousand words. This could not be more accurate than when you are trying to communicate with your audience.

The power of visuals can convey the message you want to share and demonstrate how your product or service solves its problem in seconds.

A presentation should be thought of as a conversation, where you are talking with your audience. You want them to feel engaged and excited about what they see and you want them to know that there is a solution for their need. But if they don't understand what's being communicated, it can be confusing and frustrating for everyone involved.

2) You have to be concise

In business communication, presentation skills are vital. This is because you only have a short window of time to make a lasting impression on your audience.

With this being the case, it is important to ensure that you use your words and body language to convey your message. To do this, you need to be concise with your words as well as ensure that your posture and gestures match up with what you're trying to say.

Doing so will help ensure that the person listening will understand what you're trying to convey and feel confident in making a decision based on it.

3) You have to be credible

This may seem like a no-brainer, but credibility is crucial to everything you do. If you're not credible, your business will never get off the ground.

There are many ways to build credibility, and you can start by being honest with yourself and others about what you don't know.

Honesty earns trust and leads to opportunities for growth. It's also important to avoid blaming others when things go wrong; instead, use it as an opportunity to learn how you can improve.

If possible, provide feedback that doesn't hurt feelings. Lastly, be realistic about where you're at in life and your career so that you stay motivated rather than discouraged.

4) You have to be able to connect with your audience

No matter how good your product or service is, if you can't effectively communicate the value proposition to a potential customer, you're not likely to make a sale. To do this, you'll need to have excellent presentation skills so that people can connect with what you're saying and understand why they should buy from you.

To start with, your message must resonate with your audience. This means understanding their background knowledge on the topic and what interests them so that you can speak to these interests.

You should also be able to draw similarities between your product or service and something of interest to them - such as showing how it benefits both parties involved in a transaction.

5) You have to be able to control the room

Presenting your pitch is an opportunity to show the world what you're made of. It's not just a way to get your ideas across; it's a chance to sell yourself, and show people why they should believe in you.

You have to be able to control the room and make them understand what you're saying. The best way to do that is with strong presentation skills.

That means speaking, succinctly, and without rambling or going off on tangents. You also need to know how to handle objections: What if someone brings up some flaw in your business plan? How will you counter their point?

Know how to answer these questions before you start presenting so you can keep the conversation on track while still addressing their concerns.

6) You have to be able to handle questions

You will always be faced with questions about your business. There is no way to avoid it. You have to be able to handle them so that you can maintain your composure and control of the conversation. If you answer with confidence, you'll come across as confident and professional, which will make the prospect more likely to buy from you.

Another important skill is being able to close a sale: When a prospect comes into contact with your company, they're already interested. But not all prospects are going to buy right away. A good salesperson knows how to close a sale at just the right time so that they can get their commission and leave happy knowing they've sold something.

Presentation skills in general are crucial for any profession: These days, presentation skills matter for any profession--not just public speaking or marketing, or teaching--to attract potential clients or customers to hire you or visit your company or class.

7) You need to know your material

Knowing your material is a big part of having strong  professional presentation skills . This is one of the most important skills to develop as it shows you have confidence and know what you're talking about.

For example, if you're presenting at an event and someone asks a question that you don't know the answer to, this will show. You want to practice answering all questions so that you feel comfortable and confident when speaking about your topic or company.

And it's always best to have some backup facts handy just in case someone throws a curveball at you! You need to be able to effectively communicate with people: For communication to happen, you need good listening skills and verbal communication skills.

It's easy for us humans to get carried away with our thoughts and not listen to what the other person is saying, but successful communication requires active listening - hearing and understanding both verbal language (words) and nonverbal cues (body language).

Sometimes we find ourselves caught up in our own emotions or thoughts and forget about others' feelings too. To communicate successfully, try asking open-ended questions that invite conversation like what do you think instead of closed-ended ones like do you agree?

8) You need to be passionate about your topic

Whether you're presenting to a small group or a large crowd, your ability to capture and maintain the audience's attention is crucial. Communicating effectively is all about getting your message across.

The way you deliver that message, with enthusiasm and the appropriate tone of voice, will have a direct impact on how well people can understand what you have to say. You want them to walk away from your presentation feeling empowered and excited about what they've learned – not confused or bored.

And when it comes down to it, isn't that really what any good speaker wants? A big part of being an effective presenter is understanding the needs of your audience.

How much background knowledge do they have on the subject at hand? What are their questions and concerns? Do they need to know more about a certain topic before diving into your main idea?

That requires deep research before going into an important meeting or speech - as does tailoring content specifically for an audience, whether it's adapting some existing material to fit their needs better or coming up with new examples that speak directly to their challenges.

9) You need to be prepared for the worst

You never know what will happen during a presentation, so it's best to be prepared for anything. You may need to speak on your feet and inform the audience of something that just happened, or you may need to step back from the podium and take an important phone call.

Whatever the scenario, you'll want to be able to handle it as smoothly as possible. That's where presentation skills come into play.

They're essential for anyone who needs to get their message across in a public setting - whether that means delivering an oral report or giving a speech at a conference.

10) Practice, practice, practice!

Practice, practice, practice! In the words of the famous American football coach Vince Lombardi, Practice doesn't make perfect. Only perfect practice makes perfect. Practice your  presentation skills with a friend or in front of a mirror to get feedback and see what parts need more work.

You'll also want to rehearse your slides and make sure they work on your computer before you present them to an audience. Avoid reading from the slides, as this can lead to a lack of eye contact with your audience.

Effective Presentation Skills Every Business Person Needs to Know

Do you have an upcoming presentation at work? Whether it’s in front of your boss or customers, giving a great speech can be nerve-wracking, but it doesn’t have to be. By being prepared, taking control of your fears, and engaging with your audience, you can give yourself the best possible chance of nailing that presentation! Here are 10 skills that will help you do just that.

1) The ability to capture and hold the attention

The ability to capture and hold attention is essential for any presentation. This can be done through the effective use of PowerPoint slides, voice inflection, and eye contact.

Slides should be designed with a clear message in mind and they should be kept simple so that the audience doesn't get bored or confused. Voice inflection is important because it allows the speaker to emphasize certain words or sentences which helps keep the audience engaged.

Eye contact is key because it allows the speaker to make a connection with those watching and makes them feel like they are being heard.

Effective communication skills are needed for this type of interaction because there need to be good listening skills as well as the ability to understand how another person is feeling based on their tone, body language, and facial expression. Good communication also means being able to say no without offending someone if necessary.

2) Strong eye contact

Strong eye contact is one of the most important things you can do in a presentation. Making eye contact with your audience will make them feel like they are being listened to and respected. It will also help keep their attention on what you're saying.

One way to maintain strong eye contact is by looking at the person who asked the question first and then glancing around the room before answering so that others can see that you're acknowledging their presence.

3) A clear, strong voice

To have a strong, clear voice, it is important to use proper breathing techniques and speak from the diaphragm.

This will allow you to speak loudly without straining your voice. To practice speaking with a strong voice, try this exercise: Stand up and place both hands on your stomach. Now exhale all of the air in your lungs (don't force the air out).

As you inhale, push your stomach out against your hands as though you are inflating a balloon. Keep pushing until you feel that your lungs are full of air and not empty. When you are ready, start speaking in an assertive tone.

If this exercise doesn't seem like it is working for you, try reading aloud from a book or magazine for about five minutes.

4) Enthusiasm

Many skills are important for business success. Knowledge of the industry, excellent negotiation skills, and knowing how to navigate a tricky situation can all come in handy. However, there is one skill that trumps them all:  effective presentation skills .

There is nothing more important than being able to communicate clearly and effectively with others. You need to be able to speak with confidence and sound like you know what you are talking about even if you don't have a clue what's going on!

What should I do? I'm so nervous! What's my audience going to think about me? These are just a few of the thoughts that run through one's mind during the lead-up to a presentation.

It's understandable and important that people should be nervous when it comes time for them to present, but it can be detrimental if they let those nerves get the best of them. For this reason, here are some tips on how you can help your business presentation go off without a hitch.

Practice  oral presentations   in business communication in front of friends or family before presenting. Make sure you have all your materials and notes in order beforehand so you don't have any distractions while presenting.

6) Confidence

One of the most important aspects of  presentation skills in business communication is being confident. It's not enough that you have a well-thought-out idea and are prepared to back it up with facts and figures, if you don't believe in your presentation, then why should anyone else?

To make a great first impression, stand up straight with your shoulders squared. Smile when you make eye contact with people, even if it feels fake at first. When speaking, don't mumble or rush your words. Speak clearly and slowly so that people can follow along easily.

Poise is the most important aspect of a presentation. It's what keeps the speaker calm, confident, and in control. Here are a few tips for maintaining poise:

  • Stand up straight with your shoulders back, looking at the audience instead of your notes. This will make you feel more confident and poised. 
  • Try not to shift around too much and keep your hands at your sides or on the podium unless they're gesturing while you talk. 
  • Use an even tone of voice that is neither too loud nor too soft. -Don't move around excessively and avoid distracting movements like fidgeting or chewing gum. Practice making eye contact with the audience, but don't stare them down since this can make people uncomfortable or nervous.

8) The ability to handle questions with ease

No matter how well you have prepared, there is always a chance that someone will ask a question you haven't anticipated. This is where your presentation skills come in handy.

Be sure to always have an answer and be able to present it confidently. You don't want your audience wondering if you know what you're talking about. Furthermore, if someone asks a question that is outside the scope of your topic, redirect them back with a solid response.

9) Preparation

Before you can even begin the presentation, your preparation will determine the quality of your message and how it resonates with your audience. To ensure that you are ready for any situation, we recommend:

  • Doing some research about the company or organization to which you are presenting. Understanding their core values and what they do makes a big difference in how you deliver your message. 
  • Practicing in front of a mirror or with friends and family until you are comfortable enough with what you want to say and how you want to say it. 
  • Dressing appropriately for the occasion by wearing clothes that won't distract from what you're saying but also fit into the culture of where the event is being held.

10) Naturalness

It's important to be natural when you present. Practice your presentation in front of friends and family members and get their feedback on how you're coming across.

When delivering a presentation, make sure that you are making eye contact with the audience, not looking down at your laptop screen or phone screen, standing up straight, and projecting your voice so that the audience can hear what you are saying.

There is nothing worse than a presenter who walks around the stage or fidgets in place during their presentation because it distracts from the message that they are trying to convey.

It is also important to have good posture when presenting as it will help make you look confident and authoritative. If you find yourself feeling nervous before a presentation, try practicing some deep breathing exercises before going on stage.

As a business person, you know how important is  professional presentation skills to your employees, customers, and other stakeholders.

Of course,  professional presentation skills can also be useful in everyday life, whether you’re selling yourself on the job market or asking your partner to babysit the kids for one more night so you can go out with friends.

Our School of Meaningful Experiences (SoME) creates and delivers transformative communication programs designed to meet the workplace challenges of the post-pandemic 21st century. Effective communication is an essential skill for today's modern professionals and leaders. With it, you can confidently manage conflict, collaborate with others and successfully develop yourself.

We offer both onsite and online training programs based on the needs of your organization; from one-day workshops to three-month diploma programs. Our instructors are highly experienced professionals with extensive backgrounds in different industries such as law enforcement or even diplomacy! They will teach you how to handle difficult conversations in a way that is respectful but also gets results. Whether it's dealing with an argument with a spouse or having difficult conversations at work—we have something for everyone!

What are effective presentation skills?

Effective presentation skills are what every businessperson needs to know. They are a crucial aspect of the business world, and without them, someone may not be able to succeed or thrive in their field. While there is no one right way to give an effective presentation, there are some basics that can help make it as successful as possible.

Why is presentation skill important in business communication?

If you are a business person, you must have strong presentation skills. A presentation is a way for you to tell your story, and it's an opportunity for you to establish credibility with the people in the room. You want them to feel engaged and entertained, but most of all, you want them to feel like they can trust what you say.

What is a presentation in business communication?

A presentation is a short speech delivered in front of an audience. Depending on the type of presentation, the audience may be composed of your coworkers or clients, or a mixture of both. Effective presentations are well-organized and planned with an objective in mind.

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effective communication

EFFECTIVE COMMUNICATION

Oct 15, 2014

8.01k likes | 16.39k Views

EFFECTIVE COMMUNICATION. AGENDA. What is communication Filters in communication Effective communication Barriers to communication Listening vs Hearing Communication styles Communication with DISC styles. COMMUNICATION.

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Presentation Transcript

AGENDA • What is communication • Filters in communication • Effective communication • Barriers to communication • Listening vs Hearing • Communication styles • Communication with DISC styles

COMMUNICATION • We all must use a variety of communication techniques to both understand and understood. • and who is better In speech than He who [says: "My Lord is Allâh (believes In his Oneness)," and Then stands Straight (acts upon his Order), and] invites (men) to Allâh's (Islâmic Monotheism), and does righteous deeds, and says: "I am one of the Muslims.“41VS33

COMMUNICATION O You who believe! keep Your duty to Allâh and fear him, and speak (Always) the truth. He will direct You to do righteous good deeds and will forgive You Your sins. and Whosoever obeys Allâh and his Messenger (Sal-Allaahu 'alayheWaSallam) He has indeed achieved a great achievement (i.e. He will be saved from the Hell-fire and made to enter Paradise). Ahzab vs 70-71 SuratulHujurat vs 6

COMMUNICATION “Thesinglebiggestproblemin communication is the illusion that it has taken place” What if communication werenot possible? Frustration and Chaos!

ACTIVITY Think of a recent example in which you were involved in a miscommunication and answer the following questions: 1. Why did the miscommunication occur? 2. What impact did it have? 3. If you had a chance to do it over again, what specifically would you do differently?

Do You Know? • An average person spends 50% of his or her time communicating? • Business success is 85% dependent on effective communication and interpersonal skills? • 45% of time spent communicating is listening? • Writing represents 9% of communication time? • 25% of all workplace mistakes are the result of poor communication? • A remarkable 75% of communication is non-verbal?

What is Communication? QUIZ: 1, 2, NEITHER, BOTH • A process where information is exchanged between at least two people resulting in a common understanding 2. The successful transfer of information in such a way that is received, understood and correctly acted upon

Goals of Communication • To change behavior • To get action • To persuade • To ensure understanding

Types of Communication • Mass Communication • One-to-One Communication • One-to-Group Communication • Verbal Communication • Non-Verbal Communication

Component of Communication • Verbal Communication • Vocal communication • Non-verbal communication

Filters in Communication • Filters’representourperceptionsof everythingweencounterandare basedonthesumtotal of whoweare • Filters impact: • How we see others, • How we Interpret situations • How we act and feel • “We don't see things as they are, we see them as we are.”

Features of Effective Communication • Active Listening • Eye contact • Posture • Simple language • Questioning skills

Barriers to Communication

Listening VS Hearing • Hearing – Physical process, natural, passive • Listening – - Physical as well as mental process, active, • - learned process, a skill • Listening is hard. You must choose to participate in the process of listening.

Active Listening The process of recognizing, understanding, and accurately interpreting communicated messages and responding to spoken and/or nonverbal messages. • Steps to Effective Listening: - Hearing, - Interpretation (clear your mind) • Evaluation - Respond (Give Verbal and non Verbal acknowledgement) • Make eye contact - Adjust your body posture • Avoid distracting behaviours (you can’t multitask)

Roadblocks to Active Listening • Emotional Interference • Defensiveness • Hearing only facts and not feelings • Not Seeking clarification • Hearing what is expected instead of what is said • The ‘halo’ effect (i.e., the tendency for something to be influenced by a loosely associated factor) • Automatic dismissal (e.g., “We’ve never done it that way before”) • Resistance to change

Communication Variables • Differences between sender and receiver - Attitudes - Information levels - Communication skills - Social systems - Sensory channel • Differences in previous experiences • Cultural differences • Differences in communication styles

Communication Styles

Dominant Style • Value control. • Driven by a strong inner need to lead/achieve results. • Take-charge people who seek to reach goals. • Focus on results rather than process. • Tend to downplay feelings and emotions. • Sometimes viewed as “unfeeling

Influence Style • Crave action and an energetic pace. • Seek opportunities to “shine” or to be “on stage.” • Relationships take priority over tasks. • Focus is on outcomes. • Try to influence others with optimism and friendliness. • Recognition and approval are strong motivators

Steadiness Style… • Easy going and relationship focused. • Value security. • Work to maintain stable relationships/environments. • Find change difficult. • Reliable and good at follow- through. • Appreciate respect from others. • Value others’ respect of them

Conscientious • Goal-oriented; driven to be precise and controlled. • Can seem uncomfortable at expressing or dealing with emotions. • Logical thinkers who value accuracy and organization. • Like to think through tasks before starting. • Feel a need to do things themselves. • Perfectionists and strong desire for things to be “right

Think About it… When we work with people whose natural communication style is different than our own, what are the potential conflicts?

Communicating with Dominance StylesFocus on the Fact First! So you … • support, guide, maintain self esteem • display reasoning • provide concise data • agree on goal, then get out of the way • allow them to “do their own thing” • modify workload focus • compliment on achievements • set parameters, let them take lead • argue with facts, not emotion Dominance Styles… • are concerned with being #1 • think logically • want facts and highlights • strive for results • like changes • prefer to delegate • want notice of accomplishments • need to be in charge • reflect a tendency toward conflict

Communicating with Influence StylesFocus on the Relationship First! So you … • show them you admire/like them • be optimistic/upbeat setting • support their feelings • focus on big picture • interact/participate with them • vary routine • compliment them often • do it together • avoid arguing on a personal basis • keep up a fast, lively pace • provide positive feedback Influence Styles… • are concerned with approval • seek enthusiastic situations • think emotionally • want general expectations • need contact with people • like change/innovation • want others to notice them • need help getting organized • dislike conflict • like action and stimulation • want feedback that they look good

Communicating with Steadiness StylesFocus on the Relationship First! So you … • show how to minimize risk • show reasoning • provide data, proof • demonstrate personal interest • walk through instructions • compliment steady follow-thru • give personal assurances • act non-aggressively • allow them to support others • provide friendly atmosphere • provide cooperative group • acknowledge their help/manner Steadiness Styles… • are concerned with stability • think logically • want documentation/facts • like personal involvement • need step-by-step sequence • want notice of perseverance • avoid risks/changes • dislike conflict • accommodate others • like calmness/peace • enjoy teamwork • want to be appreciated

Communicating with Conscientious StylesFocus on the Fact First! So you … • use an indirect, non-threatening approach • show reasoning • give it in writing • provide explanation/rationale • allow them to think, inquire, check • compliment them on thoroughness • let them assess/be involved in process • use tact to gain clarification/assistance • allow time to find “correct” answer • tell them the “why” and “how” Steadiness Styles… • think logically • seek data • need to know the process • use caution • want notice of their accuracy • gravitate toward quality control • avoid conflict • need to be right • like to contemplate • do not like aggressive approaches

Summary • What is Communication? • Barriers to communication • Communication filters • Listening vs Hearing • Communication Styles • Communicating with DiSC Styles

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    1. See yourself as others see you. Hear yourself as others hear you. Visual elements of your presentation are crucial. Humans use visual references to process immeasurable amounts of information. We can reach opinions about a situation or person with a glance. That makes it essential to focus on non-verbal communication.

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  21. PPT

    Features of Effective Communication • Active Listening • Eye contact • Posture • Simple language • Questioning skills. Barriers to Communication. Listening VS Hearing • Hearing - Physical process, natural, passive • Listening - - Physical as well as mental process, active, • - learned process, a skill • Listening is hard.