how to write cover letter for job not advertised

• Search Search Please fill out this field.
• Career Planning
• Finding a Job
• Cover Letters

How to Write a Cover Letter for an Unadvertised Job

Cover Letter Sample and Writing Tips for a Job That's Not Advertised

• Tips for Writing Your Cover Letter

What to Include in Your Cover Letter

• Cover Letter Example and Template

Proofread Your Documents

How to send your letter.

• How to Send Your Resume

Shapecharge / E+ / Getty Images

Not all companies advertise job openings. Some companies get plenty of applicants without advertising. Other companies may not be in hiring mode but will consider applications from qualified candidates if they anticipate an opening in the near future.

Sending a resume and cover letter to an employer, even though you aren't sure if there are available jobs, is a way to get your candidacy noticed. It may also get you advance consideration for positions that have just opened up. If you have skills the company is in need of, it may even get you considered for a brand-new position.

When you know an employer has an opening, don't hesitate to apply.

If you have a company you'd love to work for , consider taking the time to reach out and connect regardless of whether the organization is currently hiring.

Tips for Writing a Cover Letter for an Unadvertised Job

What's the best way to apply for unadvertised job openings? It depends on whether you know there is a position available, but the company hasn't listed it, or if there's a company you want to work for and you don't know if there are open jobs.

Kelly Miller / The Balance

When You Know There is a Job Opening

If you know the company is hiring but hasn't advertised the position, write a traditional   cover letter  expressing your interest in the open position at the company. Be sure to specifically relate your qualifications for the job.

When You Don't Know if the Company is Hiring

Writing a cover letter for an unadvertised opening (also known as a   cold contact cover letter  or  letter of interest ) is a little different than writing a cover letter for a job that you know is available.

With this type of letter, you will need to make a strong pitch for yourself and how you can help the company. Below are some tips on how to write a cover letter for an unadvertised opening.

• Mention your contacts.  If you know someone at the organization, mention this at the beginning of the cover letter. Having a contact at the company is a great way to get your foot in the door, even if the company isn’t actively hiring.
• Use paper or email.  You can send your letter via paper or  email . Sending an old-fashioned paper letter works well  for this type of letter , because it may have a better chance of being read than an email, which could be deleted without even being opened.
• Include a resume.  Whether you send your cover letter via paper or email, be sure to include a copy of your resume. Make sure you  tailor your resume  to the company and the type of job you are looking for.

Below is detailed information on what to include in your cover letter, along with links to example cover letters.

Your Contact Information Name Address City, State Zip Code Phone Number Email Address

• Cover Letter Contact Section Examples

Greeting If you can find a contact person at the company, direct your letter or email message to them. Here's how to find  contacts at companies .

If you can't locate a contact person, address your letter to "Dear Hiring Manager" or leave out this section and start with the first  paragraph  of your letter.

• Cover Letter Greeting Examples

Body of Cover Letter The goal of your letter is to get noticed as a prospective employee even if the company isn't hiring immediately. Your letter should explain the reason for your interest in the organization, and identify your most relevant skills or experiences and explain why you would be an asset to the company.

First Paragraph: The first paragraph of your letter should include information on why you are writing. If you know someone at the company, mention it now. Be specific as to why you are interested in this particular company.

Middle Paragraph(s): The next section of your cover letter should describe what you have to offer the employer. Again, be specific as to how you can help the organization.

Final Paragraph:  Conclude your cover letter by thanking the employer for considering you for employment.

• What to Include in the Body Section of a Cover Letter

Closing Best Regards,  (or choose another closing from the examples below)

• Cover Letter Closing Examples

Signature Handwritten Signature  (for a mailed letter)

Typed Signature When you are   sending an email letter,  be sure to include all your contact information in your signature.

• Signature Examples

Cover Letter Example for a Job That's Not Advertised

You can use this sample as a model to write a cover letter. Download the template (compatible with Google Docs and Word Online), or read the text version below.

Cover Letter for a Job That's Not Advertised (Text Version)

Your Name Your Address City, State Zip Code Your Phone Number Your Email Address

Contact Name Title Company Address City, State Zip Code

Dear Mr./Ms. LastName,

As an Information Technology professional with high-level management experience in the IT industry, I learned that the best way to achieve success was to motivate the resources I had with well-defined objectives and empowerment.

A management belief based on integrity, quality, and service, along with a positive attitude, an aptitude for strategic thought and planning, and the ability to adapt quickly to new ideas and situations allows me to achieve consistent and significant successes in multiple industries.

My personality profile says:

• A confident, driven individual who reacts quickly to change.
• A self-starter with a strong sense of urgency who responds positively to challenge and pressure.
• A fast learner who is a practical and ingenious problem solver.
• A fluent and articulate communicator, flexible and responsive. A self-directed, goal-oriented doer.

My former managers' say:

"…The Information Technology Analysis will serve as a guideline for making positive contributions …your management style provided a footprint for younger members of our organization… a very positive impression of the contributions you made to our business and its growth." Gregory Hines, President and CEO, Information Data Technology.

"…the most important source of growth in our data technology business …able to focus the team and manage the product to a successful introduction …due in large part to his own personal commitment ...excellent IT project management and operational management skills." Pauline Hallenback, CTO at Information Systems.

"…your strengths as a manager are many and varied …all issues are confronted in a timely manner …management by objectives comes as a second nature to you…" Jackson Brownell, Director of Operations, Denver Technologies.

ABC Company is a company that would provide me with the opportunity to put my personality, skills, and successes to work. At a personal meeting, I would like to discuss with you how I will contribute to the continued growth of your company.

Best regards,

Carefully proofread both your resume and cover letter before you send them. Here are proofreading tips for job seekers.

When sending your letter via email, write your letter in the email message and attach your resume to the message. In the subject line, put your name and the reason for writing (Your Name - Introduction).

• Email Subject Lines

How to Send Your Resume With Your Cover Letter

Here's how to send your resume with your cover letter:

• How to Email Your Resume
• How to Send Your Resume as an Attachment
• How to Mail a Resume and Cover Letter

Key Takeaways

TAKE INITIATIVE: Not all companies immediately advertise opening positions. Taking the initiative to send a cover letter of introduction “on spec” may garner you an interview for either an existing or a newly developed job role.

APPLY TO YOUR DREAM COMPANY: Nothing ventured, nothing gained. If there is a company you’ve always wanted to work for, reach out to their hiring department with a strategic letter that presents your qualifications and interest in their organization.

BUILD UPON YOUR CONTACTS: A good way to get your foot into the door at a company is to begin your letter of introduction by mentioning the contacts you know who work there. Take this to the next level by proactively asking these contacts – before you send your cover letter – if they would be willing to put in a good word on your behalf with their employer. 

• Find a company

Crafting a compelling cover letter for hidden job opportunities

Jan 07, 2020

Writer, editor and digital content specialist

The company is perfect. The team members are experienced and dynamic. You agree with the company mission and can see yourself sitting behind a desk in the office, putting your expertise to terrific use and helping the business to succeed. But there’s no job for you there. At least, not yet.

Unfortunately, this is often the reality of job hunting. But if you feel strongly drawn towards a particular company, and you believe that you could be a great employee there, don’t give up and move on. You can, and should get in touch to express your passion, your experience, and how you believe you can contribute. Submit a spontaneous application. While it’s unlikely to result in a job straight away, a spontaneous application is a strong way to make yourself known, either for positions that may be available but not advertised, or for any future openings.

When you’re sending a spontaneous application, how you present yourself is more important than ever. And that means customizing your cover letter and resume for the occasion. But before we get to that…

Why bother with a spontaneous application?

The odds that a perfect role for you is just an email away are slim but a spontaneous application can be well worth your while.

The number of job vacancies never publicly advertised makes up such a large percentage of openings that there is even a name for this sector: the hidden job market . Certain companies, and even entire industries, are more likely to lean on private networks or referrals to fill available roles quickly, rather than going through a public job posting process. So there’s a high likelihood that the perfect role for you is out there, but not advertised.

More significantly, a spontaneous application is useful for making a positive introduction to a hiring manager for potential roles in the future. It gets your foot in the door, so to speak. It may also be an opportunity for you to sell yourself, your experience, and your knowledge of the company and its vision by suggesting to an employer that they need a role they simply haven’t yet thought of.

When should you send one?

If you’re applying for a position that is unlikely to exist yet, consider sending a spontaneous application in the discovery phase of a job search . This is when you’re interested in a new position but not actively in need of one. This way, you’re not placing too much faith in the application, and have plenty of time to create a long-lead introduction to the company .

It can also be helpful to pay attention to tech and business news , noting startup companies that have recently completed fundraising rounds. This is likely to mean that they will be hiring very soon.

How to write an accompanying cover letter

When you’re writing a cover letter for a spontaneous application, you won’t have a specific job description to guide you. This can be frustrating because it’s more difficult to clearly explain how your experience and skills fit a particular set of requirements without a framework. However, it can also be liberating, allowing you to be broader in your personal pitch.

The main idea, as with any cover letter, is to sell your expertise, your knowledge of the company and your belief that you have what it takes to help their business succeed. While the body of your email should be crisp and digestible, your cover letter is where you can make the most compelling case for your candidacy.

Even though there is no bullet list of job duties that you can reference, you can infer from the company’s products and services what your work there might involve. After, you can elaborate on how you would excel by using specific examples from your past experience as a reference.

Here are a few tips specific to spontaneous cover letters:

Be as concise as possible while still clearly detailing your experience and ambitions. Because your application is spontaneous, a manager’s attention span when reviewing it will probably be even shorter than normal.

Be specific in describing how you could help the company, and what kind of position you would like. The narrower your goal, the more convincing it will be that you are a focused applicant, and not someone fishing for any available job.

Include examples of your past work , if relevant to your industry. Do this either in the form of a link to a professional portfolio website or as a separate attachment that you can reference in your email.

Email a specific person by searching through Welcome to the Jungle, or other recruitment websites and tools such as LinkedIn. This will make sure that your message reaches the right person and is (hopefully) read.

Ask for a recommendation , if you happen to have anyone in your social or professional networks who works, has worked, or knows anyone at the company to which you’re applying. Having a personal introduction can make all the difference, especially if said person is able to vouch for your abilities and your work ethic.

The waiting game

Next comes the hard part: being patient . It’s best not to expect any news, and certainly not straight away. You may not hear back after sending a spontaneous application at all. The company might simply not respond to unsolicited applications. Even if you made a good impression, it may be months before a role is open that fits your experience. In such cases, you can follow up with a friendly email.

Give it at least two weeks before following up on your first email, and then leave any subsequent unsolicited contact to once every few months . Any more than that, and you risk seeming less like an interested and passionate candidate, and more like a nuisance.

Despite the uncertainty, a spontaneous application is still an exercise well worth doing. Jobs, as with life, are uncertain—a unique combination of the right place, the right time, and more than a little bit of luck. Your application may not lead anywhere productive. But whereas the downside is nonexistent, the upside holds huge untold potential. Who knows? It might just end up with you landing your dream job.

Photo: Welcome to the Jungle

Follow Welcome to the Jungle on Facebook , LinkedIn , and Instagram , and subscribe to our newsletter to get our latest articles every day!

More inspiration: Creating a winning job application

Create a winning job application with these tips on resume and cover letter writing, job application strategies, and job application best practices.

Resume writing: 7 details to include before you shoot your shot

You've found the ideal job ad and are ready to apply—that's great! But before you hit "send," make sure you've got these key details on your resume.

Feb 07, 2023

The language of the job hunt: resumes and job applications

It can take some time to master the vocabulary of the job hunt. What do these terms mean and what's the difference between them? Let's find out.

Sep 07, 2022

Writing a cover letter: ditch the dull templates!

How many times have you searched "cover letter templates" on Google? Well, it's time to stop! Use your voice and share your originality.

Jul 12, 2022

The power of words: elevating your resume to promote your experiences

Good words are worth much and cost little. So how can you use them effectively on your resume to catch the attention of the recruiter?

Jun 30, 2022

Maximizing your resume's impact: aligning your skills with job descriptions

By tailoring your resume and cover letter to each job offer, you're more likely to attract the recruiter's attention.

Jun 23, 2022

The newsletter that does the job

Want to keep up with the latest articles? Twice a week you can receive stories, jobs, and tips in your inbox.

Looking for your next job opportunity?

Over 200,000 people have found a job with Welcome to the Jungle.

• li.menu-item.menu-item-1"> About
• Career blog
• Resumes & CV's
• Job Applications
• Resume Review
• Career Coaching
• Ultimate Resume Package
• Beat Applicant Tracking Systems
• Resume Masterclass
• li:not(.tcb-excluded-from-group-item)"> Contact

minute read

How to apply for unadvertised jobs: the cover letter that opens doors

Found your perfect company but they are not currently hiring? Apply for unadvertised jobs with this cover letter so you can land your dream role.

When you find that rare company that you really want to work for its a big deal. Whether it is perfect for your first big break or its the ideal organisation to take you up that next rung in your career, the right company can ignite a passion for your future and motivate you to be the best you can be.

But this can all come crashing down when you find that all their positions are filled and there are no current job openings.

So what should you do about this? Sit tight and wait for a position to come available or something else?

In this post we will explore that ‘something else’ you need to do – plus how to make it happen.

Let’s start by tackling the first big question.

Is it worth your time reaching out to an organisation when they don't have any job postings?

The answer to this is a resounding yes and there are three main reasons for this.

Most positions aren’t advertised

It is estimated that 70% of positions are never advertised . This may seem hard to believe at first but when you think a little deeper it becomes obvious why this is the case.

To the outside world it may look like there are no opportunities within a company if their vacancies page is empty but on the inside any or all of these things will actually be happening.

• People are taking retirement or resigning due to factors such as taking a new job elsewhere, moving to another location, or making a career change.
• Some will unfortunately be struggling with their role and are about to lose their job or be deployed elsewhere in the organisation.
• Others will be flying high and are about to be promoted, leaving a gap to be filled behind them.
• Then there is organisational change that will involve recruitment such as new projects and business being won, products ready to be taken to market, services that need developing, or restructuring of departments and or teams.

Can you see how a timely application from a qualified candidate could be warmly welcomed, eliminating the need to advertise or instruct recruitment consultants and pay their high fees? 

There’s far less competition when you apply for unadvertised jobs

Despite the fact that most jobs never get advertised, most people don’t send speculative applications to companies.

Think about that for a minute.

Your application could be the only one or just one of a handful for a particular opening.

You won’t get lost in the crowd and you will have a much better chance of being considered in the absence of high competition.

You can bypass Applicant Tracking Systems

Most advertised positions will involve adding your details to a company’s Applicant Tracking System.

Whilst these are necessary due to the high volume of applications companies receive today, they can cause serious issues for both the jobseeker and the employer.

Jobseekers need to ensure they submit an ATS friendly resume so they don’t get rejected. If they don’t, employers and recruiters can miss out the best talent just because of design issues.

A speculative application bypasses this and gets straight to the decision makers instead.

Before you rush off though and start reaching out to loads of companies directly, I do have a word of caution.

Don’t apply for unadvertised jobs until you have done this

Whilst a timely application from a qualified candidate will be warmly welcomed, the reverse is also true.

Sending out generic approaches with little thought or research will not get the results that you want and will definitely work against  you.

At best you will be ignored but at worst, they may get irritated which will not help you when there is an advertised vacancy in the future.

Remember, you’re being proactive and trying to ‘sell yourself’ to the company.

To do this effectively you will need to have a good understanding of what the company needs now and provide an answer for a problem they might not currently have (or know they have), but are likely to have in the future.

This all comes down to putting in some research.  Check out their company website, their LinkedIn page, and set up Google alerts for their latest press releases. And don’t forget to reach out to your contacts that may have inside knowledge or even better, a name of someone that could be a mutual acquaintance.

Once you have completed your research, you will be ready to put your killer cover letter together.

The 7 sentence cover letter to use when you apply for unadvertised jobs

The trick to getting this right is having a great balance between selling yourself and using the right tone.

This can be achieved if you follow this formula.

Start with why you are writing to them

These are busy people so you need to get straight to the point to enable them to speed read your application.

Tell them why you want to work specifically for their company 

You need to let them know that you are not desperately sending your resume out to ‘anyone that will have you. ’

“The reasons I want to work here are…” This is where your research is crucial because it proves that you are serious about their company.

Explain what you can offer and why you’re a great fit.

"I offer X years of experience in this particular industry/sector, performing these particular jobs which makes me a great fit to support your organisation and the products/services it delivers."

Give a significant relevant achievement

Be careful to keep this relevant. It doesn't matter how impressive an achievement is, it will have little impact if they can’t see how it could benefit their organisation.

“In particular, one of my biggest achievements to date has been ….. [explain] and I would relish the opportunity to deliver the same results for [their company name].

Point them to your resume

“To gain a quick overview of what my contribution could be, please take a look at my profile on my attached resume.”

You are telling them that your resume has a profile they can speed read plus it will make them curious to take a look.

Add a call to action

“I would welcome the opportunity to speak with you about any current or upcoming positions that may be a great fit for my experience.”

Thank them 

“Thank you for your time and consideration and I look forward to talking with you soon.”

Cover letter sample for how to apply to a company when they are not hiring

So what does this look like in practice then?

To help you put yours together, here is an example of what this looks like as a complete cover letter.

This is based on a Project Manager but you can see how easy it is to adapt to any industry or skill set.

Dear [hiring manager/recruiter’s name]  - you will have gleaned this from your research.

I am writing to enquire about any potential opportunities at [company name] that may fit my skills and experience.

The reason for contacting you specifically is that my research showed that you mainly deal with X projects, which is my main area of interest and expertise.

I offer [insert number of years] years of experience within [name your industry/sector] underpinned by [name specific skills or qualifications].

For example, one of my biggest achievements to date has been the X project where I successfully ….. [explain] and I would relish the opportunity to deliver the same results for [their company name].

To gain a quick overview of what my contribution could be, please take a look at the profile on my attached resume.

I would welcome the opportunity to speak with you about any current or upcoming positions that I could make a positive contribution to.

I appreciate how busy you must be so thank you so much for your time and consideration and I look forward to talking with you soon.

Key Takeaways

Companies are constantly recruiting but typically just a few positions actually make it out on to their career pages or get promoted on job sites.

This means that it is a great idea to reach out to potential employers and apply for unadvertised jobs.

However, you must put in the research so that you can explain why you want to work for them and why you would be a great fit, otherwise you may come across as looking desperate.

If you use this cover letter formula, they will want to snap you up before their competition gets the chance to hire you

Mark Daniel

About the Author

A global resume writer and career coach, Mark is known for his honest, direct, and hard-hitting advice, helping people manage job applications and succeed at interviews. Now based on the Sunshine Coast in Australia, he is the co-founder of Real Life Career Advice and a prolific publisher, contributing to several industry magazines and his daily career advice blog to his 45,000 LinkedIn followers.

What are your thoughts?

Leave a comment or ask a question., enjoyed this article.

Find more great content here:

LinkedIn Easy Apply: don’t do it – unless you do this

Expressions of interest jobs (eoi): worth applying or a waste of time.

Session expired

Please log in again. The login page will open in a new tab. After logging in you can close it and return to this page.

How to Write a Cover Letter for an Unadvertised Job

• Cover Letters
• ')" data-event="social share" data-info="Pinterest" aria-label="Share on Pinterest">
• ')" data-event="social share" data-info="Reddit" aria-label="Share on Reddit">
• ')" data-event="social share" data-info="Flipboard" aria-label="Share on Flipboard">

How to Write a Letter to Reject an Interview

How to write a cover letter to a company that does not have a job opening, what is a blind cover letter.

• Email Format for a Follow-Up Resume
• The Best Career Objectives to List on a Resume

Cover letters introduce you and your enclosed resume to prospective employers. The one-page cover letter has distinct components that help you organize the information for the best presentation. Normally, you have a job announcement and job description to help write your cover letter.

The cover letter for an unadvertised job, also called a cold contact or inquiry letter, requires work to locate the information you need and finesse to encourage review of your submission. Use the same high-quality paper for the resume and letter when sending an application for an unadvertised job. Carefully proofread your final draft before sending.

Companies of Interest

Career One Stop explains that the purpose of a cold inquiry letter is to express interest in an employer and nicely request follow-up communication. An effective letter points out how your background matches the needs of the company and the requirements for the unadvertised job. You can start by researching the company and the position that interests you. In the absence of a job announcement, you will need information for your letter that demonstrates your efforts to learn about the company and the industry. and how your background matches the needs of the company and the requirements for the unadvertised job.

Business Letter Format

Inquiry letters begin with a heading that includes the date and an address block for the company, Include the specific name and title of the personnel manager or other appropriate contact at the company. Write the first paragraph as your introduction and disclose your reason for sending the letter and resume, including the job title and how you learned of the vacancy.

If you are inquiring about future vacancies, explain how your research led you to the company and why you are interested in a position. For example, explain that you researched the top financial management companies in the region or that a colleague recommended that you contact the company. State that you are employed as a service technician and are interested in a full-time job with the company.

Matching Skills and Qualifications

Include one or two paragraphs for the body of the cover letter to discuss your resume and your experience, education and training. Use short sentences and a positive, confident tone. Talk about the company and the department in which you would like to work. Although the cover letter discusses your value to the company, it is important to highlight the company’s needs and your knowledge of its operations.

Where possible, match specific items from your resume to the needs of the company. For example, explain how your many years of sales experience match the company’s need for a sales manager with a verifiable track record. You might explain how your completion of a medical coding program fits with the company’s need for accurate data entry for billing. Or you could possibly connect your three years of experience as an administrative assistant to the company’s job requirement.

Follow-Up Steps

Indeed Career Guide suggests following up on a cold inquiry with an email if no response is received after one week of waiting. You can request an interview or contact in your final paragraph and thank the reader for taking time to review your cover letter and resume. Let the contact know if you intend to make a follow-up call in the near future. The closing paragraph is your chance to conclude with a show of initiative and appropriate job search etiquette.

• Indeed Career Guide: How to Write Effective Cold Emails for Jobs
• Use standard cover letter tips: Use the same high-quality paper for the resume and letter, speak positively about a current job and proofread before sending.

Related Articles

How to sell yourself in a cover letter, how to email a letter of interest for a job, how to write a letter looking for work, how to write a letter of intent for an employer, how to write a cover letter to a previous employer, types of job application letters, how to put organizational skills on a cover letter, steps to writing a cold call letter for employment, how do companies use cover letters to screen applicants, most popular.

• 1 How to Sell Yourself in a Cover Letter
• 2 How to Email a Letter of Interest for a Job
• 3 How to Write a Letter Looking for Work
• 4 How To Write a Letter of Intent for an Employer

How to Write a Cover Letter in 2024 + Examples

After weeks of heavy job search, you’re almost there!

You’ve perfected your resume. 

You’ve short-listed the coolest jobs you want to apply for.

You’ve even had a friend train you for every single interview question out there.

But then, before you can send your application and call it a day, you remember that the job ad requires a cover letter.

Now you’re stuck wondering how to write a cover letter ...

Don’t panic! We’ve got you covered. Writing a cover letter is a lot simpler than you might think. 

In this guide, we’re going to teach you how to write a cover letter that gets you the job you deserve.

• What’s a cover letter & why it’s important for your job search
• How to write a convincing cover letter that gets you the job (step-by-step!)
• How to perfect your cover letter with the Novoresume free checklist
• What excellent cover letter examples look like

New to cover letter writing? Give our resumes 101 video a watch before diving into the article!

So, let’s get started with the basics!

What is a Cover Letter? (and Why It’s Important)

A cover letter is a one-page document that you submit as part of your job application (alongside your CV or Resume). 

Its purpose is to introduce you and briefly summarize your professional background. On average, your cover letter should be from 250 to 400 words long .

A good cover letter can spark the HR manager’s interest and get them to read your resume. 

A bad cover letter, on the other hand, might mean that your application is going directly to the paper shredder. So, to make sure this doesn’t happen, it’s essential to know how to write a convincing cover letter.

How does a good cover letter look, you might ask. Well, here’s an example:

Keep in mind, though, that a cover letter is a supplement to your resume, not a replacement. Meaning, you don’t just repeat whatever is mentioned in your resume.

If you’re writing a cover letter for the first time, writing all this might seem pretty tough. After all, you’re probably not a professional writer.

The thing is, though, you don’t need to be creative, or even any good at writing. All you have to do is follow a tried-and-tested format:

• Header - Input contact information
• Greeting the hiring manager
• Opening paragraph - Grab the reader’s attention with 2-3 of your top achievements
• Second paragraph - Explain why you’re the perfect candidate for the job
• Third paragraph - Explain why you’re a good match for the company
• Formal closing

Or, here’s what this looks like in practice:

How to Write the Perfect Cover Letter (And Get Hired!)

Now that we’ve got the basics out of the way, we’re going to guide you through the process of writing a cover letter step by step. 

Step #1 - Pick the Right Cover Letter Template

A good cover letter is all about leaving the right first impression.

So, what’s a better way to leave a good impression than a well-formatted, visual template?

You can simply pick one of our hand-picked cover letter templates , and you’ll be all set in a jiffy!

As a bonus, our AI will even give you suggestions on how to improve your cover letter on the go.

Step #2 - Start the Cover Letter with a Header

As with a resume, it’s important to start your cover letter with a Contact Information section:

Here, you want to include all essential information, including:

• Phone Number
• Name of the hiring manager / their professional title
• Name of the company you’re applying to

In certain cases, you might also consider adding:

• Social Media Profiles - Any type of profile that’s relevant to your field. Social Profiles on websites like LinkedIn, GitHub (for developers), Medium (for writers), etc.
• Personal Website - If you have a personal website that somehow adds value to your application, you can mention it. Let’s say you’re a professional writer. In that case, you’d want to link to your blog.

And here’s what you shouldn’t mention in your header:

• Your Full Address 
• Unprofessional Email - Make sure your email is presentable. It’s pretty hard for a hiring manager to take you seriously if your email address is “[email protected].” Whenever applying for jobs, stick to the “[first name] + [last name] @ email provider.com” format.

Step #3 - Greet the Hiring Manager

Once you’ve properly listed your contact information, you need to start writing the cover letter contents.

The first thing to do here is to address the cover letter to the hiring manager .

That’s right, the hiring manager! Not the overly popular “Dear Sir or Madam.” You want to show your future boss that you did your research and are really passionate about working with their team.

No one wants to hire a job seeker who just spams 20+ companies and hopes to get hired in any of them.

So, how do you find out who’s the hiring manager? There are several ways to do this. 

The simplest option is to look up the head of the relevant department on LinkedIn. Let’s say you’re applying for the position of a Communication Specialist at Novoresume. The hiring manager is probably Head of Communications or Chief Communications Office.

So, you do a quick lookup on LinkedIn:

And voila! You have your hiring manager.

Or let’s say you’re applying for the position of a server. In that case, you’d be looking for the “restaurant manager.”

If this doesn’t work, you can also check out the “Team” page on the company website; there’s a good chance you’ll at least find the right person there.

Here are several other greetings you could use:

• Dear [Department] Hiring Manager
• Dear Hiring Manager
• To whom it may concern
• Dear [Department] Team

Step #4 - Write an Attention-Grabbing Introduction

First impressions matter, especially when it comes to your job search.

Recruiters get hundreds, sometimes even thousands, of applications. Chances are, they’re not going to be reading every single cover letter end-to-end.

So, it’s essential to catch their attention from the very first paragraph .

The #1 problem we see with most cover letter opening paragraphs is that they’re usually extremely generic. Most of them look something like this..

• Hey, my name is Jonathan and I’d like to work as a Sales Manager at XYZ Inc. I’ve worked as a sales manager at MadeUpCompany Inc. for 5+ years, so I believe that I’d be a good fit for the position.

See the issue here? This opening paragraph doesn’t say pretty much anything except the fact that you’ve worked the job before.

Do you know who else has similar work experience? All the other applicants you’re competing with.

Instead, you want to start off with 2-3 of your top achievements to really grab the reader’s attention. Preferably, the achievements should be as relevant as possible to the position.

So now, let’s make our previous example shine:

My name’s Michael and I’d like to help XYZ Inc. hit and exceed their sales goals as a Sales Manager. I’ve worked with Company X, a fin-tech company, for 3+ years. As a Sales Representative, I generated an average of $30,000+ in sales per month (beating the KPIs by around 40%). I believe that my previous industry experience, as well as excellence in sales, makes me the right candidate for the job.

See the difference between the two examples? If you were the hiring manager, which sales manager would you hire, Jonathan or Michael?

Now that we’ve covered the introduction, let’s talk about the body of your cover letter. This part is split into two paragraphs: the first is for explaining why you’re the perfect person for the job, and the latter is for proving that you’re a good fit for the company.

So, let’s get started...

Step #5 - Explain why you’re the perfect person for the job

This is where you show off your professional skills and convince the HR manager that you’re a better fit for the job than all the other applicants.

But first things first - before you even write anything, you need to learn what the most important requirements for the role are. So, open up the job ad and identify which of the responsibilities are the most critical.

For the sake of the example, let’s say you’re applying for the position of a Facebook Advertiser. You scan the job ad and see that the top requirements are:

• Experience managing a Facebook ad budget of $10,000+ / month
• Some skills in advertising on other platforms (Google Search + Twitter)
• Excellent copywriting skills

Now, in this section, you need to discuss how you fulfill these requirements. So, here’s how that would look for our example:

In my previous role as a Facebook Marketing Expert at XYZ Inc. I handled customer acquisition through ads, managing a monthly Facebook ad budget of $20,000+ . As the sole digital marketer at the company, I managed the ad creation & management process end-to-end. Meaning, I created the ad copy , images, picked the targeting, ran optimization trials, and so on.

Other than Facebook advertising, I’ve also delved into other online PPC channels, including:

• Google Search

Are you a student applying for your first internship? You probably don’t have a lot of work experience to show off in this section. Learn how to write an internship cover letter here.

Step #6 - Explain why you’re a good fit for the company

Once you’ve written the last paragraph, you might be thinking - I’m a shoo-in for the job! What else do I need to write? I’ll just wrap up the cover letter and hit that sweet SEND button.

Well, no. You’re not quite there yet.

The HR manager doesn’t only look at whether you’ll be good at the job or not. They’re looking for someone that’s also a good fit for the company culture.

After all, employees that don’t fit in are bound to quit, sooner or later. This ends up costing the company a ton of money, up to 50% of the employee’s annual salary . 

Meaning, you also need to convince the HR manager that you’re really passionate about working with them.

How do you do this? Well, as a start, you want to do some research about the company. You want to know things like:

• What’s the company’s business model?
• What’s the company product or service? Have you used it?
• What’s the culture like? Will someone micro-manage your work, or will you have autonomy on how you get things done?

So, get to Googling. Chances are, you’ll find all the information you need either on the company website or somewhere around the web.

Then, you need to figure out what you like about the company and turn that into text.

Let’s say, for example, you’re passionate about their product and you like the culture of innovation / independent work in the organization.

You’d write something like:

I’ve personally used the XYZ Smartphone, and I believe that it’s the most innovative tech I’ve used in years. The features such as Made-Up-Feature #1 and Made-Up-Feature #2 were real game changers for the device. 

I really admire how Company XYZ thrives for excellence for all its product lines, creating market-leading tech. As someone that thrives in a self-driven environment, I truly believe that I and Company XYZ will be a great match.

What you don’t want to do here is be super generic for the sake of having something to write. Most job seekers tend to mess this one up. Let’s take a look at a very common example we tend to see (way too often):

I’d love to work for Company XYZ because of its culture of innovation. I believe that since I’m super creative, I’d be a good fit for the company. The company values of integrity and transparency really vibe with me.

See what’s wrong here? The example doesn’t really say anything about the company. “Culture of Innovation” is something most companies claim to have. 

The same goes for “values of integrity and transparency” - the writer just googled what the values for the organization are, and said that they like them.

Any hiring manager that reads this will see through the fluff.

So, make sure to do a lot of research and come up with good reasons why you're applying.

Step #7 - Wrap up with a call to action

Finally, it’s time to finish up your cover letter and write the conclusion.

In the final paragraph, you want to:

• Wrap up any points you couldn't in the previous paragraphs. Do you have anything left to say? Any other information that could help the hiring manager make their decision? Mention it here.
• Thank the hiring manager for their time. It never hurts to be courteous, as long as you don’t come off as too needy.
• Finish the cover letter with a call to action. The very last sentence in your cover letter should be a call to action. You should ask the hiring manager to take some sort of action.

And now, let’s turn this into a practical example:

So to wrap it all up, thanks for looking into my application. I hope I can help Company X make the most out of their Facebook marketing initiatives. I'd love to further discuss how my previous success at XYZ Inc. can help you achieve your facebook marketing goals.

Step #8 - Use the right formal closing

Once you’re done with the final paragraph, all you have to do is write down a formal “goodbye” and you’re good to go.

Feel free to use one of the most popular conclusions to a cover letter:

• Best Regards,
• Kind Regards,

And we’re finally done! Before sending off the cover letter, make sure to proofread it with software like Grammarly, or maybe even get a friend to review it for you.

Does your cover letter heading include all essential information?

• Professional email
• Relevant Social Media Profiles

Do you address the right person? I.e. hiring manager in the company / your future direct supervisor

Does your introductory paragraph grab the reader's attention?

• Did you mention 2-3 of your top achievements?
• Did you use numbers and facts to back up your experience?

Do you successfully convey that you’re the right pro for the job?

• Did you identify the core requirements?
• Did you successfully convey how your experiences help you fit the requirements perfectly?

Do you convince the hiring manager that you’re passionate about the company you’re applying to?

• Did you identify the top 3 things that you like about the company?
• Did you avoid generic reasons for explaining your interest in the company?

Did you finalize the conclusion with a call to action?

Did you use the right formal closure for the cover letter?

5+ Cover Letter Examples

Need some inspiration? Read on to learn about some of the best cover letter examples we’ve seen (for different fields).

College Student Cover Letter Example

Middle Management Cover Letter Example

Career Change Cover Letter Example

Management Cover Letter Example

Senior Executive Cover Letter Example

Want to discover more examples AND learn what makes them stand out? Check out our guide to cover letter examples .

Next Steps in Your Job Search - Creating a Killer Resume

Your cover letter is only as good as your resume. If either one is weak, your entire application is for naught. 

After all, a cover letter is just an introduction. Imagine going through all this effort to leave an amazing first impression, but flopping at the end because of a mediocre resume.

...But don’t you worry, we’ve got you covered on that end, too.

If you want to learn more about Resumes & CVs, we have a dedicated FREE guide for that. Check out our complete guide on how to make a resume , as well as how to write a CV - our experts will teach you everything you need to know in order to land your dream job.

Or, if you’re already an expert, just pick one of our resume templates and get started.

Key Takeaways

Now that we’ve walked you through all the steps of writing a cover letter, let’s summarize everything we’ve learned:

• A cover letter is a 250 - 400 word document that convinces the hiring manager of your competence
• A cover letter goes in your job application alongside your resume
• Your introduction to the cover letter should grab the hiring manager’s attention and keep it all the way until the conclusion
• There are 2 main topics you need to include in your cover letter: why you’re the perfect candidate for the job & why you’re passionate about working in the company you’re applying to
• Most of the content of your cover letter should be factual , without any fluff or generalizations

At Novorésumé, we’re committed to helping you get the job you deserve, every step of the way! Follow our blog to stay up to date with the industry-leading advice. Or, check out some of our top guides…

• How to Write a Motivational Letter
• How to Write a Resume with No Work Experience
• Most Common Interview Questions and Answers

To provide a safer experience, the best content and great communication, we use cookies. Learn how we use them for non-authenticated users.

Your cart is currently empty!

How to write a cover letter for an unadvertised job?

Writing cover letters is hard enough, but what about when you need to write a cover letter for an unadvertised job? These are also called “open applications” and you basically reach out to a company even though they have no visible, active openings. You can simply like a company or get an inside tip to get in touch.

However, is that a good idea? And how should you approach the situation? Find out below!

Should I apply for an unadvertised job?

First, let’s get one thing straight: you can definitely reach out to companies and recruiters even if there are no active openings.

It doesn’t cost you a thing, and you can gain a lot! An opportunity to have a chat with someone at best or you can be ignored at worst.

So, if you are actively looking for a job and there’s a company you like, write a cover letter for an unadvertised job and get in touch.

What should a cover letter for an unadvertised job look like?

Of course, this will depend on your situation and profession. But the general rule of thumb is to keep it business casual. Express your interest for the company and briefly introduce yourself. Use up to 200 words maximum because this is not an advertised job so you don’t want to bore the reader.

Even though we’ve developed a formula, it’ll really depend on your situation. You can use what we suggest and tweak it so it fits your needs.

Here it goes:

#1 Opening line

Start with something like “I was wondering if you’re looking to hire an XXXX” or “I came across your site and was wondering if you’d be interested in a quick chat.”

Why? It’s short, to the point, and very honest!

#2 First paragraph

In a sentence or two explain why they should talk to you. Tell them what qualifications you have or what experience you’ve accumulated.

Go with something along the lines of “I earned my degree/certificate in XXXX last year and I have been working in the field ever since.”

If the above is not applicable, you can say something like “I’ve been wanting to get into this field and your company seems like the perfect environment to do so.”

#3 Third paragraph

You can mention something just a bit personal, but what is related to your profession. For example, if you are a gym instructor, say you love rock climbing, if you’re a veterinarian, say you love animals, etc.

Definitely mention a trait that’s desirable. Here’s a list to help you out:

• Hard-working nature / dedicated / results-oriented / diligent
• Self-starter / motivated/interested in learning and development
• Enthusiastic/energetic / friendly/welcoming / eager to help
• Meticulous / well organised / analytical / problem-solver

So, your third paragraph would look something like “I really enjoy rock climbing, I am meticulous, and I enjoy helping people achieve their fitness goals. Thanks to my outgoing nature, I build and sustain professional relationships with ease.”

#4 Signing off

Your last paragraph and sign off when writing a cover letter for an unadvertised job should also be short & sweet. Keep it simple and go with something like “If you do need an extra person, please get in touch.” or “I would love to present myself in more detail in case you’re hiring.”

For the actual sign use the usual “Thank you very much. Kind regards”.

Should I attach my CV when applying for an unadvertised job?

Another valid question when writing a cover letter for an unadvertised job is – should I attach my CV.

This really depends on you.

Are you comfortable sending your personal info via email when no one’s asking for it? If you are, you can go ahead and attach it. In that case, add the “Please see my CV attached.” or “In case you do need someone, please see my CV attached”, or something along those lines.

If you don’t want to send in your CV straight away, you can write “If you are hiring, I can submit my CV for further consideration”.

What are the next steps?

Well, you will either get a rejection or an interview invitation or you’ll be ignored. Whatever the case may be, you’re not losing a thing! Keep your head up and keep trying. You never know – maybe this will be your breakthrough!

For more advice on job search, cover letters, and CV writing, we invite you to read our other  blogs .

Make sure you have a solid CV. This is easy now with our step-by-step guide, which you can order here . Follow the principles outlined here and get more replies to job applications.

Lastly, you can always get in touch and get our help.

[html_block id=”8293″]

Leave a Reply Cancel reply

Your email address will not be published. Required fields are marked *

Save my name, email, and website in this browser for the next time I comment.

Career Solutions

Business Solutions

Language Solutions

• Career path
• Career Paths
• Coaching Sessions
• Cover & motivational letters
• Job Interview Coaching
• LinkedIn Profile Optimization
• Personal life
• Professional Development
• Resume writing
• Uncategorized
• Work environment

Recent Posts

How to write a winning CV and a cover letter?

Can I have an employment gap in my CV?

Staying connected while practising social distancing

How to Survive Lockdown due to COVID-19

Using Canva to Write Your CV

True Reasons Why People Quit Their Jobs

The One Thing You Must Avoid at a Job Interview

3 tips to take your career to the next level

Always be ready for your next career move

Why should you keep your resume simple?

3 Simple Productivity Tips for Success in Your Professional Life

An email cover letter

Learn how to write a cover letter or email to respond to a job advert.

Do the preparation task first. Then read the text and tips and do the exercises.

Preparation

Grouping_MjI3MjQ=

From : Laura Mazzanti To : David Kelly, HR Manager Subject : Application for sales manager position

Dear Mr Kelly,

I am writing in response to the job advertisement on the ABC Jobs website for the position of sales manager.

I have five years of experience in sales. For the last three years, I have worked as a team leader, managing a team of 20 sales assistants in a large store. I have experience in hiring, training and managing staff. I have good communication skills and I can speak Italian, Spanish and English.

I have attached my CV with more information about my background and qualifications.  

I look forward to hearing from you soon.

Best regards,

Laura Mazzanti

• Be specific in the subject line and say what job you are applying for.
• Start your email with Dear Mr/Mrs/Ms + person's surname.
• Say where you saw the advertisement.
• Say which job you're applying for. You can use the sentence I'm writing in response to the job advertisement for the position of … .
• Write a short paragraph to say why you're suitable for the job. Mention your education, qualifications, work experience or skills.
• Attach a CV (also known as a résumé in the USA) with more information about your qualifications and background.
• End by saying I look forward to hearing from you soon or I hope to hear from you soon .
• Sign off with Best regards or Best wishes .

What kind of information would you include in your CV or résumé?

Language level

My resume includes information about my personal information, work experience, skills, education, and motivation.

• Log in or register to post comments

In my resume, I include information about: 1.Personal information (Name, date of birthday(age), email,phone number...) 2.Education 3.Work experience(previous workplaces) 4.Relevant skills 5.Why I want this job

Dear Mr. Vizitue,

I am writing in response to the job post on the DSGN Jobs website for the position of graphic designer.

I have 7 years of experience in design. For the last four years, I have worked as a freelancer with numerous creative projects and different types of clients. I have experience in motion design, infographics, typography, and artificial intelligence. I possess good communication skills and am fluent in English, German, and Finnish.

I have attached my CV along with my portfolio and additional information about my background and qualifications.

I hope to hear from you soon.

Best wishes, An Andre

In my resume, I include information about my work experience, age, education, skills, and hobbies.

In my resume, I include some information such as personal information, skills, portfolios, relevant work experience, previous workplaces, reasons for leaving jobs, and some of my outstanding personality traits.

My CV includes job experiences, educational background, and skills. Those are essentials for a resume.

In my CV I include short info about me, my professional skills and my hobby with a few of jokes. It's welcome in IT)

The kind of information that we should include in a résumé: - Personal information (Name, date of birthday, email, address, phone number...etc) - Education career - Work experiences - Skills - Habits

In my opinion, would include in CV or resume , picture person ( uniform), also information personal, Education , skills and qualification.

I would include personal information, for example, name, age, phone. Of course, there will be my soft and hard skills, work experience. And a bit of smile.

Online courses

Group and one-to-one classes with expert teachers.

Learn English in your own time, at your own pace.

One-to-one sessions focused on a personal plan.

Get the score you need with private and group classes.  

How to Write a Cover Letter That Will Get You a Job

I ’ve read thousands, maybe tens of thousands, of cover letters in my career. If you’re thinking that sounds like really boring reading, you’re right. What I can tell you from enduring that experience is that most cover letters are terrible — and not only that, but squandered opportunities. When a cover letter is done well, it can significantly increase your chances of getting an interview, but the vast majority fail that test.

So let’s talk about how to do cover letters right.

First, understand the point of a cover letter.

The whole idea of a cover letter is that it can help the employer see you as more than just your résumé. Managers generally aren’t hiring based solely on your work history; your experience is crucial, yes, but they’re also looking for someone who will be easy to work with, shows good judgment, communicates well, possesses strong critical thinking skills and a drive to get things done, complements their current team, and all the other things you yourself probably want from your co-workers. It’s tough to learn much about those things from job history alone, and that’s where your cover letter comes in.

Because of that …

Whatever you do, don’t just summarize your résumé.

The No. 1 mistake people make with cover letters is that they simply use them to summarize their résumé. This makes no sense — hiring managers don’t need a summary of your résumé! It’s on the very next page! They’re about to see it as soon as they scroll down. And if you think about it, your entire application is only a few pages (in most cases, a one- or two-page résumé and a one-page cover letter) — why would you squander one of those pages by repeating the content of the others? And yet, probably 95 percent of the cover letters I see don’t add anything new beyond the résumé itself (and that’s a conservative estimate).

Instead, your cover letter should go beyond your work history to talk about things that make you especially well-suited for the job. For example, if you’re applying for an assistant job that requires being highly organized and you neurotically track your household finances in a detailed, color-coded spreadsheet, most hiring managers would love to know that because it says something about the kind of attention to detail you’d bring to the job. That’s not something you could put on your résumé, but it can go in your cover letter.

Or maybe your last boss told you that you were the most accurate data processor she’d ever seen, or came to rely on you as her go-to person whenever a lightning-fast rewrite was needed. Maybe your co-workers called you “the client whisperer” because of your skill in calming upset clients. Maybe you’re regularly sought out by more senior staff to help problem-solve, or you find immense satisfaction in bringing order to chaos. Those sorts of details illustrate what you bring to the job in a different way than your résumé does, and they belong in your cover letter.

If you’re still stumped, pretend you’re writing an email to a friend about why you’d be great at the job. You probably wouldn’t do that by stiffly reciting your work history, right? You’d talk about what you’re good at and how you’d approach the work. That’s what you want here.

You don’t need a creative opening line.

If you think you need to open the letter with something creative or catchy, I am here to tell you that you don’t. Just be simple and straightforward:

• “I’m writing to apply for your X position.”

• “I’d love to be considered for your X position.”

• “I’m interested in your X position because …”

• “I’m excited to apply for your X position.”

That’s it! Straightforward is fine — better, even, if the alternative is sounding like an aggressive salesperson.

Show, don’t tell.

A lot of cover letters assert that the person who wrote it would excel at the job or announce that the applicant is a skillful engineer or a great communicator or all sorts of other subjective superlatives. That’s wasted space — the hiring manager has no reason to believe it, and so many candidates claim those things about themselves that most managers ignore that sort of self-assessment entirely. So instead of simply declaring that you’re great at X (whatever X is), your letter should demonstrate that. And the way you do that is by describing accomplishments and experiences that illustrate it.

Here’s a concrete example taken from one extraordinarily effective cover-letter makeover that I saw. The candidate had originally written, “I offer exceptional attention to detail, highly developed communication skills, and a talent for managing complex projects with a demonstrated ability to prioritize and multitask.” That’s pretty boring and not especially convincing, right? (This is also exactly how most people’s cover letters read.)

In her revised version, she wrote this instead:

“In addition to being flexible and responsive, I’m also a fanatic for details — particularly when it comes to presentation. One of my recent projects involved coordinating a 200-page grant proposal: I proofed and edited the narratives provided by the division head, formatted spreadsheets, and generally made sure that every line was letter-perfect and that the entire finished product conformed to the specific guidelines of the RFP. (The result? A five-year, $1.5 million grant award.) I believe in applying this same level of attention to detail to tasks as visible as prepping the materials for a top-level meeting and as mundane as making sure the copier never runs out of paper.”

That second version is so much more compelling and interesting — and makes me believe that she really is great with details.

If there’s anything unusual or confusing about your candidacy, address it in the letter.

Your cover letter is your chance to provide context for things that otherwise might seem confusing or less than ideal to a hiring manager. For example, if you’re overqualified for the position but are excited about it anyway, or if you’re a bit underqualified but have reason to think you could excel at the job, address that up front. Or if your background is in a different field but you’re actively working to move into this one, say so, talk about why, and explain how your experience will translate. Or if you’re applying for a job across the country from where you live because you’re hoping to relocate to be closer to your family, let them know that.

If you don’t provide that kind of context, it’s too easy for a hiring manager to decide you’re the wrong fit or applying to everything you see or don’t understand the job description and put you in the “no” pile. A cover letter gives you a chance to say, “No, wait — here’s why this could be a good match.”

Keep the tone warm and conversational.

While there are some industries that prize formal-sounding cover letters — like law — in most fields, yours will stand out if it’s warm and conversational. Aim for the tone you’d use if you were writing to a co-worker whom you liked a lot but didn’t know especially well. It’s okay to show some personality or even use humor; as long as you don’t go overboard, your letter will be stronger for it.

Don’t use a form letter.

You don’t need to write every cover letter completely from scratch, but if you’re not customizing it to each job, you’re doing it wrong. Form letters tend to read like form letters, and they waste the chance to speak to the specifics of what this employer is looking for and what it will take to thrive in this particular job.

If you’re applying for a lot of similar jobs, of course you’ll end up reusing language from one letter to the next. But you shouldn’t have a single cover letter that you wrote once and then use every time you apply; whatever you send should sound like you wrote it with the nuances of this one job in mind.

A good litmus test is this: Could you imagine other applicants for this job sending in the same letter? If so, that’s a sign that you haven’t made it individualized enough to you and are probably leaning too heavily on reciting your work history.

No, you don’t need to hunt down the hiring manager’s name.

If you read much job-search advice, at some point you’ll come across the idea that you need to do Woodward and Bernstein–level research to hunt down the hiring manager’s name in order to open your letter with “Dear Matilda Jones.” You don’t need to do this; no reasonable hiring manager will care. If the name is easily available, by all means, feel free to use it, but otherwise “Dear Hiring Manager” is absolutely fine. Take the hour you just freed up and do something more enjoyable with it.

Keep it under one page.

If your cover letters are longer than a page, you’re writing too much, and you risk annoying hiring managers who are likely sifting through hundreds of applications and don’t have time to read lengthy tomes. On the other hand, if you only write one paragraph, it’s unlikely that you’re making a compelling case for yourself as a candidate — not impossible, but unlikely. For most people, something close to a page is about right.

Don’t agonize over the small details.

What matters most about your cover letter is its content. You should of course ensure that it’s well-written and thoroughly proofread, but many job seekers agonize over elements of the letter that really don’t matter. I get tons of  questions from job seekers  about whether they should attach their cover letter or put it in the body of the email (answer: No one cares, but attaching it makes it easier to share and will preserve your formatting), or what to name the file (again, no one really cares as long as it’s reasonably professional, but when people are dealing with hundreds of files named “resume,” it’s courteous to name it with your full name).

Approaching your cover letter like this can make a huge difference in your job search. It can be the thing that moves your application from the “maybe” pile (or even the “no” pile) to the “yes” pile. Of course, writing cover letters like this will take more time than sending out the same templated letter summarizing your résumé — but 10 personalized, compelling cover letters are likely to get you more  interview invitations  than 50 generic ones will.

• ‘I Had a Great Job Interview — Why Haven’t I Heard Back?’
• How to Answer ‘Tell Me About Yourself’ in a Job Interview

10 Advertising Cover Letter Examples

Advertisers are experts at creating captivating campaigns that grab attention and persuade audiences to take action. Similarly, your cover letter is your personal marketing campaign, designed to capture the interest of recruiters and convince them of your value. In this guide, we'll explore top-notch Advertising cover letter examples, demonstrating how to effectively sell your skills, experience, and passion for the industry.

Cover Letter Examples

Cover letter guidelines, advertising cover letter example, advertising manager cover letter example, advertising agency cover letter example, digital advertising cover letter example, advertising director cover letter example, advertising specialist cover letter example, advertising sales cover letter example, entry level advertising cover letter example, advertising account manager cover letter example, ad operations specialist cover letter example, how to format a advertising cover letter, cover letter header, what to focus on with your cover letter header:, cover letter header examples for advertising, cover letter greeting, get your cover letter greeting right:, cover letter greeting examples for advertising, cover letter introduction, what to focus on with your cover letter intro:, cover letter intro examples for advertising, cover letter body, what to focus on with your cover letter body:, cover letter body examples for advertising, cover letter closing, what to focus on with your cover letter closing:, cover letter closing paragraph examples for advertising, pair your cover letter with a foundational resume, cover letter writing tips for advertisings, showcase your creativity, highlight relevant experience, know your audience, include relevant skills, end with a call to action, cover letter mistakes to avoid as a advertising, failing to showcase creativity, not tailoring the letter to the specific role or company, overlooking the importance of proofreading, being too modest, not including a call to action, cover letter faqs for advertisings.

The best way to start an Advertising cover letter is by grabbing the reader's attention immediately. This could be achieved by mentioning a recent successful campaign you've worked on, or by expressing your passion for a campaign the company has recently run. It's also important to address the hiring manager by name if possible, showing that you've done your research. For example, "When I saw your recent campaign for X, I was impressed by its creativity and impact. As a seasoned advertising professional with a track record of creating successful campaigns, I am excited about the opportunity to contribute to your team." This approach shows your enthusiasm for the company and your relevant experience.

Advertises should end a cover letter by summarizing their interest in the position and the unique skills they bring. They should reiterate their enthusiasm for the role and the company, and express a desire for further discussion. A strong closing might be: "I am excited about the opportunity to bring my unique blend of creativity, strategic thinking, and data-driven decision making to your team. I look forward to the possibility of discussing my application further." Always remember to thank the reader for their time and consideration. The closing should be professional and positive, leaving a lasting impression. Sign off with a professional closing like "Sincerely" or "Best regards," followed by your name.

An Advertising cover letter should ideally be about one page in length. This is because hiring managers often have to go through numerous applications, so a concise, one-page cover letter ensures your key points are easily digestible. It's enough space to highlight your most relevant experiences, skills, and achievements without overwhelming the reader. Remember, in advertising, being able to communicate effectively and succinctly is a valued skill, and your cover letter is a great place to demonstrate this.

Writing a cover letter with no experience in Advertising can seem daunting, but it's important to remember that everyone starts somewhere. Here's a step-by-step guide on how you can approach this: 1. Contact Information: Start with your contact information - your name, address, phone number, and email address. 2. Salutation: Address the letter to the hiring manager. If you don't know their name, use a general salutation like "Dear Hiring Manager". 3. Introduction: Begin your letter by introducing yourself and stating the position you're applying for. Mention where you found the job posting. 4. Highlight Relevant Skills: Even if you don't have direct experience in advertising, you likely have skills that are relevant. Maybe you've taken courses in marketing or communication, or perhaps you've worked in sales or customer service. Highlight these skills and explain how they're relevant to the role you're applying for. 5. Show Enthusiasm: Show your passion for the industry. Maybe you've always been fascinated by how advertisements can influence consumer behavior, or perhaps you love the creativity involved in developing ad campaigns. Whatever it is, make sure to convey your enthusiasm. 6. Provide Examples: Use specific examples to demonstrate your skills. For instance, if you've taken a marketing course, talk about a project where you had to develop a marketing plan. If you've worked in sales, discuss how you used persuasion techniques to convince customers to buy a product. 7. Show You've Done Your Homework: Research the company and mention something you admire about it in your cover letter. This shows you're serious about wanting to work there. 8. Closing: In your closing paragraph, thank the hiring manager for considering your application. Express your interest in the opportunity to discuss your qualifications further. 9. Signature: End with a professional closing like "Sincerely" or "Best regards," followed by your name. Remember, the goal of a cover letter is to show the hiring manager why you'd be a good fit for the role, even if you don't have direct experience. Highlight your transferable skills, show your passion for the industry, and demonstrate that you've taken the time to research the company.

Related Cover Letters for Advertisings

Brand manager cover letter.

Brand Strategist Cover Letter

Digital Marketing Manager Cover Letter

Social Media Manager Cover Letter

Media Buyer Cover Letter

Public Relations Cover Letter

Advertising Cover Letter

Advertising Manager Cover Letter

Advertising agency cover letter, digital advertising cover letter, advertising director cover letter, advertising specialist cover letter, advertising sales cover letter, entry level advertising cover letter, advertising account manager cover letter, ad operations specialist cover letter, related resumes for advertisings, advertising resume example.

Try our AI-Powered Resume Builder

What to Know About Donald Trump’s New $60 Bible

“all americans need a bible in their home, and i have many. it’s my favorite book.”.

• Share on Facebook
• Share on Twitter

Mother Jones illustration; Shealah Craighead/White House/ZUMA

One month after releasing a line of gilded high-tops for $399, Donald Trump revealed on Tuesday a new item: the Bible. “All Americans need a Bible in their home, and I have many,” the former president explained in a video promoting the country singer Lee Greenwood’s version of a King James translation, the “God Bless the USA Bible.”

“It’s my favorite book,” Trump added.

Throughout the rest of the clip, as if daring us into a collective disgust, Trump swerved through random opportunities to rail against bureaucrats and a country under threat—all while hawking a holy text.

But his latest sales pitch also prompted some legitimate questions. Such as: What the hell is going on? And: Excuse me? Here, we try to answer some of the queries.

So, that first question—what the hell—but more formally: What exactly is Trump promoting and how much will it cost me to shell out for this? 

Trump is encouraging his supporters to buy a Bible endorsed by himself and Lee Greenwood. It costs $59.99, without taxes or shipping included. That seems to sit on the more expensive end of Bibles on sale at Barnes & Noble . But those books presumably don’t include copies of the Constitution, the Bill of Rights, and the handwritten lyrics to the chorus of Greenwood’s “God Bless the USA.”

The “God Bless the USA Bible” does include these items .

Trump is in a serious cash crunch . So is he going to make money with this Bible?

According to the book’s official site , the God Bless the USA Bible has nothing to do with Trump’s campaign. It is “not owned, managed, or controlled by Donald J. Trump, The Trump Organization, CIC Ventures LLC, or any of their respective principals or affiliates.” Instead, Trump’s “name, likeness, and image” are being used “under paid license from CIC Ventures LLC.”

Wait, what is CIC Ventures LLC, though?

Okay, so CIC Ventures LLC is, according to the  Washington Post , basically a pipeline to Trump:

In [Trump’s] financial disclosure released last year, he’s identified as the [CIC Ventures LLC’s] “manager, president, secretary and treasurer” and the Donald J. Trump Revocable Trust is identified as a 100 percent owner of the business. The same entity also receives royalties from his book “A MAGA Journey” and speaking engagements.

In case it’s not already obvious: if you look at the company’s documents, you’ll find the principal address for CIC Ventures LLC is 3505 Summit Boulevard, West Palm Beach, Florida. That is a Trump golf course . Moreover, in a 2022 disclosure, Nick Luna is listed as a manager. Luna was Trump’s personal assistant and body man.

So, I’m sorry, but let me ask again: Is Trump making money off this?

The New York Times reports that “according to a person familiar” (classic) Trump will receive royalties from sales.

You could have just said that.

I wanted to tell you about the other stuff I found. Any other questions?

Yes. Who is Lee Greenwood?

The country singer who wrote “God Bless the USA.” Greenwood is a fierce MAGA guy who otherwise made news after pulling out of an NRA concert in response to the Uvalde, Texas, mass shooting.

Does Greenwood have a Christmas album with an oddly sexual cover?

Yes. Look at this .

Perfect sweater. Anyway, I feel like I’m experiencing deja vu. Hasn’t Trump made headlines before with a Bible?

You’re probably recalling that despicable photo-op when Trump held up a Bible in front of St. John’s Church, which had been a location of racial justice protests in the days prior. There was a complicated saga, afterward, about whether or not Trump deployed the police to clear protesters to get to the church. An Inspector General’s report ultimately concluded that he did not.  

Man, it’s pretty rough remembering all the awful shit we went through with him as president.

Yep. If you ever want to wallow in political depression, check out this quick compilation .

But wait. Wasn’t there another time Trump and the Bible made waves for something far more stupid?

Christian nationalists adore Trump, so there have probably been many times that Trump has referenced the Bible. But you might also be thinking of this incredible clip of Trump attempting to name his favorite verse .

Has a presidential candidate ever partnered on a holy text sale with a country musician?

Not to my knowledge. But this is from a dude who just last week seemed to compare his current legal jeopardy with the persecution of Jesus Christ. Happy Easter!

She Has Investigated Allegations of Sexual Violence in War Around the World. Here’s What She Wants You to Know.

Julianne McShane

The Invisible Work of America’s Domestic Workers

Chloe Aftel

An Academic’s Grand Unified Theory on Why Things Are Getting Worse

Ali Breland

This Easter, “Egg Math” Is the Only Form of TikTok Math I’ll Endorse

Jackie Flynn Mogensen

We Recommend

Republicans Are Suing to Block Another Biden Plan to Provide Student Debt Relief

Hannah Levintova

Disabled Drivers Can’t Use Many Electric Car Chargers. It Doesn’t Have to Be This Way.

Julia Métraux

Protestors Are Shutting Down Traffic Over Gaza. Lawmakers Are Calling It Terrorism.

Nia t. evans

No One Can Parody Donald Trump Better Than Himself

Amid “Rewilding” Trend, a 2,800-Acre English Farm Will Turn to Grassland

Patrick Barkham

Easter Falls on Trans Day of Visibility This Year. The Right Blames Biden.

The Disturbing Link Between Foster Care and For-Profit Psychiatric Hospitals

Mother Jones

Donald Trump Stoops to Lowest Low Yet With Violent Post of Biden

Sign up for our free newsletter.

Subscribe to the Mother Jones Daily to have our top stories delivered directly to your inbox.

By signing up, you agree to our privacy policy and terms of use , and to receive messages from Mother Jones and our partners.

Get our award-winning magazine

Save big on a full year of investigations, ideas, and insights.

Support our journalism

Help Mother Jones ' reporters dig deep with a tax-deductible donation.

Independent. In print. In your mailbox.

Inexpensive, too! Subscribe today and get a full year of Mother Jones for just $14.95.

Bold. Brave. Beautiful.

Award-winning photojournalism. Stunning video. Fearless conversations.

Looking for news you can trust?

We noticed you have an ad blocker on..

Can you pitch in a few bucks to help fund Mother Jones' investigative journalism? We're a nonprofit (so it's tax-deductible), and reader support makes up about two-thirds of our budget.

We noticed you have an ad blocker on. Can you pitch in a few bucks to help fund Mother Jones' investigative journalism?

Don't let an algorithm decide what news you see.

Sign up for the free Mother Jones Daily newsletter and follow the news that matters.