key words to use in cover letter

Best Keywords To Use In Your Cover Letter [4 Full Examples]

Introduction.

In today's competitive job market, understanding and effectively utilizing keywords in your cover letter can significantly improve your chances of getting noticed by hiring managers and securing an interview. Many job seekers may be unaware that their cover letters are often searched for keywords, similar to how search engines scan websites for relevant terms. This process can greatly impact the likelihood of your application being reviewed and considered by potential employers. In this article, we will explore the importance of using keywords in cover letters, discuss the types of keywords that can be used, and provide guidance on how to conduct keyword research and optimize your cover letter to increase your chances of success in your job search.

Applicant Tracking Systems (ATS) and Keywords

Applicant tracking systems (ATS) are software programs used by many companies to manage their recruitment processes. These systems play a significant role in the hiring process, as they help employers filter through large volumes of applications and identify the most qualified candidates. One way they do this is by scanning cover letters and resumes for keywords that are relevant to the job posting. If your cover letter does not contain the right keywords, it may not even be seen by the hiring manager, regardless of your qualifications.

This underscores the importance of optimizing your cover letter for ATS. By incorporating relevant keywords, you increase your chances of getting past the initial screening process and having your application reviewed by a human recruiter. However, it's essential to strike a balance between using keywords effectively and maintaining a natural, professional tone in your cover letter.

Types of Keywords

There are several types of keywords that can be used in cover letters, including action verbs, recognition keywords, skills keywords, and results-oriented keywords. Understanding each type and how to use them effectively can greatly enhance your cover letter.

Action verbs are words that convey a sense of accomplishment or progress. Examples of action verbs include "managed," "achieved," "implemented," and "improved." These words can help demonstrate your ability to take initiative and make a tangible impact on your previous roles.

Recognition keywords are terms that highlight awards, accolades, or other forms of recognition you have received in your professional life. Examples include "Employee of the Month," "Top Salesperson," or "Certified Project Manager." These keywords can help showcase your achievements and set you apart from other candidates.

Skills keywords are words that describe specific abilities or expertise relevant to the job you're applying for. Examples include "data analysis," "web development," or "fluent in Spanish." These keywords can help demonstrate your qualifications and suitability for the role.

Results-oriented keywords are phrases that emphasize the outcomes or results you have achieved in your career. Examples include "increased revenue by 20%," "reduced production costs by 15%," or "improved customer satisfaction ratings." These keywords can help illustrate the tangible impact you have made in your previous roles.

Keyword Research

Conducting keyword research is a critical step in identifying the most relevant keywords for the position you're applying for. This research can help you tailor your cover letter to the specific job posting and demonstrate to the hiring manager that you have a clear understanding of what the role requires. Some methods for conducting keyword research include:

Analyzing job postings: Carefully review the job posting and take note of any words or phrases that are mentioned multiple times, as these are likely to be high-value keywords. For instance, if the job posting frequently mentions "project management" or "leadership skills," be sure to include these terms in your cover letter.

Reviewing company websites: Familiarize yourself with the company's website, mission statement, and core values. Look for keywords that align with the company's culture and goals, and incorporate them into your cover letter.

Identifying industry-specific jargon and acronyms: Be aware of any industry-specific terms or acronyms that may be relevant to the position, such as "SEO" for a digital marketing role or "CPR certification" for a healthcare position. Including these terms can demonstrate your familiarity with the industry and your ability to communicate effectively within the field.

When incorporating keywords into your cover letter, it's essential to do so naturally and avoid "keyword stuffing," which can make your cover letter sound forced and unprofessional. To maintain a balance between keyword usage and engaging content, consider using synonyms or rephrasing sentences to incorporate keywords in a way that flows well and reads smoothly.

In the next sections, we'll cover tips for using keywords effectively, provide real-life examples of successful keyword usage, and discuss common pitfalls to avoid. Stay tuned to learn how to optimize your cover letter and increase your chances of landing that coveted interview.

Tips for Using Keywords Effectively

Using keywords effectively in a cover letter requires a balance between showcasing relevant skills and experiences, while maintaining a natural and professional tone. Here are some tips to help you strike that perfect balance:

Tailor your cover letter to the specific job posting : Don't use a generic cover letter for every job application. Instead, customize your cover letter to address the specific requirements and preferences mentioned in the job posting. This will demonstrate your genuine interest in the position and your ability to adapt to different roles.

Use active voice instead of passive voice : Active voice occurs when the subject of a sentence performs the action of the verb, whereas passive voice occurs when the subject is the recipient of the action. For example, "I managed a team of five" (active voice) is more engaging and concise than "A team of five was managed by me" (passive voice). Using active voice can help you showcase your accomplishments more effectively and create a more dynamic cover letter.

Avoid keyword stuffing : While it's important to include relevant keywords in your cover letter, overusing them can make your writing sound unnatural and robotic. To prevent keyword stuffing, limit your usage of each keyword to a reasonable frequency, and focus on weaving them seamlessly into your sentences.

Format your cover letter for keyword optimization : Ensure that your cover letter is easy to read and scannable by using clear headings, bullet points, and short paragraphs. This will make it easier for ATS to identify and parse the keywords in your cover letter.

Proofread your cover letter : Always proofread your cover letter to check for errors, inconsistencies, or awkward phrasing. This will help you maintain a professional tone and ensure that your keywords are used effectively.

Real-Life Examples of Successful Keyword Usage

To illustrate the power of effective keyword usage, let's examine some real-life examples of successful cover letters. Each example demonstrates how incorporating different types of keywords can lead to positive results in the job search process.

Example 1: Sales Manager

"In my previous role as a Sales Manager , I consistently exceeded quarterly sales targets and increased revenue by 25% over two years. I also implemented a new training program that improved our team's product knowledge and boosted customer satisfaction ratings by 10%. As a Certified Sales Professional with a strong track record in business development and team leadership , I am confident that my skills and experience make me an ideal candidate for the Senior Sales Executive role at your company."

In this example, the candidate effectively uses action verbs (e.g., "implemented" and "improved"), recognition keywords ("Certified Sales Professional"), skills keywords (e.g., "business development" and "team leadership"), and results-oriented keywords (e.g., "increased revenue by 25%" and "boosted customer satisfaction ratings by 10%"). By incorporating these keywords, the candidate showcases their relevant skills and experiences, while maintaining a natural and engaging tone.

Example 2: Digital Marketing Specialist

"As a Digital Marketing Specialist with over five years of experience, I have developed a strong expertise in SEO , content creation , and social media management . I have successfully managed multiple marketing campaigns, increasing website traffic by 35% and boosting conversion rates by 20%. In my previous role, I was awarded the "Marketing Innovator of the Year" title for my creative approach to problem-solving and ability to drive results. I am excited about the opportunity to bring my data-driven strategies and analytical skills to the Marketing Manager position at your company."

In this example, the candidate uses a mix of skills keywords (e.g., "SEO," "content creation," and "social media management"), action verbs ("managed"), recognition keywords ("Marketing Innovator of the Year"), and results-oriented keywords (e.g., "increasing website traffic by 35%" and "boosting conversion rates by 20%"). This combination effectively highlights their expertise and accomplishments in digital marketing, making them a strong candidate for the role.

Example 3: Computer Science Graduate

"As a recent graduate with a degree in Computer Science , I have developed a strong foundation in software development and programming languages such as Java, Python, and C++. My coursework and internship experience have given me exposure to agile methodologies and web development using HTML, CSS, and JavaScript. For my capstone project, I designed and implemented a user-friendly mobile app that improved the efficiency of a local non-profit organization's volunteer management system. I am eager to apply my technical skills and problem-solving abilities as a Junior Software Developer at your organization."

This example highlights the candidate's skills keywords (e.g., "software development," "programming languages," "agile methodologies," and "web development"), action verbs (e.g., "designed" and "implemented"), and results-oriented keywords (e.g., "improved the efficiency"). These elements work together to demonstrate the candidate's strong technical background and readiness for a software development role.

Example 4: Human Resources Professional

"With a background in Human Resources and talent management , I have spearheaded various initiatives to optimize employee engagement, streamline recruitment processes, and enhance employee training programs. In my previous role as an HR Generalist , I reduced time-to-hire by 30% and increased employee retention by 15% through the implementation of targeted talent acquisition strategies and effective onboarding programs. My SHRM-CP certification and experience in conflict resolution and organizational development make me a strong candidate for the HR Manager position at your company."

In this example, the candidate incorporates skills keywords (e.g., "talent management," "conflict resolution," and "organizational development"), action verbs (e.g., "spearheaded," "optimized," and "enhanced"), recognition keywords ("SHRM-CP certification"), and results-oriented keywords (e.g., "reduced time-to-hire by 30%" and "increased employee retention by 15%"). This combination showcases their comprehensive experience and expertise in human resources, making them a compelling candidate for the role.

Effectively utilizing keywords in your cover letter can vastly improve your chances of standing out to hiring managers and securing an interview. By understanding the role of ATS in the hiring process, conducting thorough keyword research, and following the tips and best practices for using keywords effectively, you can optimize your cover letter and increase your chances of success in your job search. So, invest the time and effort to refine your cover letter, and watch as the interview invitations start rolling in.

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How to Use Keywords in Your Cover Letters

Types of Cover Letter Keywords

Skill keywords, take the time to make a match, using keywords in your resume.

When you are writing a cover letter to accompany your resume as part of a job application, it's important to make sure that every word counts. Your cover letter should enhance the employer's view of your qualifications so you can move from being an applicant to an interviewee.

The words you include in your cover letter (and your resume) can show the hiring manager why you're a strong candidate for the job and help you get selected for an interview.

Here's an overview of the types of keywords that can be included in a cover letter, how to use them, and examples of the best keywords to use to show a prospective employer that you're a match for the job.

Keywords are a vital element of a persuasive cover letter because they're capable of portraying a candidate as a highly qualified applicant for a job. These words fall into three general categories: skill words, results-oriented words, and words that show recognition for achievements.

How Keywords Show That You're a Good Fit for the Job

Keywords work in a couple of different ways. First, the keywords you include in your resume and cover letter will be used to match your application with the skills required by the employer in the job advertisement.

This matching process is often performed by automated  applicant tracking systems  (ATSs), which are programmed to identify specific keywords and to rank all resumes accordingly before they even reach a hiring manager. If your cover letter and resume lack these keywords, they may be automatically cut from consideration at this stage of the evaluation.

Keywords should be words that, at a glance, will show the hiring manager that you are a good fit for the job.

How Keywords Show That You're Qualified

Once your cover letter reaches a hiring manager, the keywords that are incorporated into it will show them  why you are highly qualified  for the job, allowing them to rank you among your competition and, ideally, to offer you one of their interview slots.

Secondly, keywords that are incorporated into a cover letter will show the hiring manager how and  why you are highly qualified  for the job, allowing them to rank you among your competition and, ideally, to offer one of their interview slots to you.

Job seekers should carefully analyze the skills required to excel in their target job and incorporate them into their cover letter. Those keywords should also be included in your resume. It will be more genuine if you paraphrase the skills mentioned in job ads as opposed to listing them verbatim. Skill words are most effective when connected to a specific role or project in which the skills were crucial to success.

Examples of skill keywords include  wrote, analyzed, quantified, planned, programmed, designed, created, built, taught, and trained.

For example, instead of saying, "Quantitative stock analysis is an asset which I would bring to your firm," you could say the following:

I utilized quantitative stock valuation techniques to create a portfolio for high-net-worth clients that beat the market for three consecutive years.

The  skill keywords  included in your cover letter and resume will help your application get selected by the software employers use to select candidates for further consideration. They will also show the hiring manager, at a glance, what skills you have that are related to the job for which he or she is hiring.

Results-Oriented Keywords

All employers are looking for employees who will add value and generate positive results for their organizations. That's why it's critical to integrate results-oriented language into your cover letters. Think about the bottom line for each job on your resume and how you may have made things better in your role.

Your cover letter should showcase your accomplishments, not just your skills or personal qualities. Providing these details will help to set your letter apart from those of other candidates who don’t highlight their professional achievements.

Examples of results-oriented keywords include  increased, reduced, redesigned, upgraded, initiated, implemented, reformulated, generated, and produced.

Results-oriented words are most effective when  coupled with some numbers  that quantify your impact:

I reduced turnover among first-year hires by 20% by implementing a mentoring system.

By using these types of keywords, you are clearly showing what you accomplished in your previous roles.

Recognition Keywords

Hiring managers will be more likely to believe you will be an outstanding performer if it is clear that previous employers have viewed you in this way. One way to do this is to incorporate language which demonstrates that employers have recognized your contributions.

Examples of recognition-related keywords include  honored, awarded, promoted, selected, lauded for, received a bonus for, recognized, chosen, and credited.

Ideally, recognition phrases will include the type of individual who noted your achievement and the basis for your recognition. For example, you might say:

I was designated as the team leader for the budget reduction task force by my division vice president based on my previous record of accruing cost savings.

Recognition keywords attest to how you have excelled in your previous jobs and how you have accomplished more than was required.

When you're choosing keywords to include in your cover letter, an easy way to find the best words to use is to  match your qualifications  to those mentioned in the job listing.

Highlight your strongest assets so you can show the employer why you're well qualified for the job and deserving of an interview.

It's also important to use keywords in your resume that reflect the employer's job requirements and indicate how your credentials are a match for them. Your  resume keywords  should include your skills, competencies, relevant credentials, education, and previous positions and employers.

CareerOneStop. " Applicant Tracking Systems ." Accessed Nov. 8, 2021.

How to Use Keywords in a Cover Letter

Cover Letter Keywords | How-to, Template & Example | Resume.com

Using relevant keywords in your cover letter can show what you have accomplished rather than tells what you can accomplish. Writing an effective cover letter with specific keywords can sometimes make the difference between getting the interview and being passed over. This article explains how to use cover letter keywords that are specific and describe the achievements you have made, the contributions you have added and the value you can offer to your next employer.

What are cover letter keywords?

Cover letter keywords are the words that employers look for when screening the applicant pool for viable job candidates. Applicant tracking systems often screen cover letters and resumes by searching for specified words and phrases set by the employer. An applicant who does not use the appropriate keywords will be overlooked by the applicant tracking system and lose the opportunity to interview with the employer.

Employers grant a different level of importance to specific keywords depending on the industry, company and role, so it is highly suggested that you research all three when writing a cover letter for a particular job to ensure that you are targeting the appropriate words and phrases in your cover letter and resume.

Popular types of keywords

Here are the most common types of keywords:

Skill keywords

To decide on the correct skill keywords to include in your cover letter, pay attention to the job description and take note of the skills the employer is specifically seeking. These are skills that will help your cover letter stand out. Relate each skill word to a specific task or role in which you used the skill to achieve success.

Examples of skill keywords:

Examples of statements using skill keywords: 

• Created a calendaring system that streamlined the scheduling of conference room reservations, resulting in a one-hundred percent reduction in scheduling overlaps
• Generated an additional sixty thousand-plus impressions on the company’s online advertising by redesigning the digital campaign materials
• Launched a company-wide initiative to encourage more than one hundred employees to volunteer at least one day per month with Habitat for Humanity

Results-oriented keywords

Results-oriented keywords show employers how you will add value and generate positive results for their business. Your cover letter is where you can stand out by highlighting your accomplishments and accentuating them with your skills. Results-oriented keywords have the most impact when you include numbers to quantify your achievements.

Examples of results-oriented keywords: 

• Implemented
• Reformulated

Examples of quantified results statements:

• Generated national interest in the company’s newest software project, resulting in new contracts worth two million dollars in the next two years
• Implemented an employee retraining program that reduced time waste by thirty percent by increasing efficiency in assembly processes
• Increased product visibility by 70% by implementing six new planograms (sales floor layouts)

Recognition keywords

Recognition keywords help hiring managers to envision you in the role by painting the picture of how you performed in your last role. Using these words solidify the idea that your previous employers have recognized and appreciated your valuable contributions, especially when you pair them with the title of the person or people who granted the occurrences of recognition.

Examples of recognition related keywords: 

Examples of effective recognition statements: 

• Received a $50,000 research grant in recognition of my innovative theories and advancement ideas
• Promoted to general manager due to the increase in revenue I generated with my staff retraining initiative
• Chosen to represent the company at an international conference in Tokyo three years in a row

How to use keywords in a cover letter

Follow these steps to use keywords in a cover letter:

1. First, use the right keywords in your cover letter

Use the keywords that reflect the skills required for the role you are pursuing. Since many employers use automated applicant tracking systems to rank candidates, using the best keywords can help ensure that your application reaches the hiring manager. Once your cover letter is in front of the appropriate person, the keywords you chose can convince them to invite you—not your competition—for an interview.

2. Then, add in action words

When incorporating occupation-specific keywords in your cover letter, be sure to include action words that reinforce what you accomplished in your previous positions by having the skills or qualities you’re listing.

Examples of experience described using action words:

• Published an in-depth 500-word article about fishing conservation in Anna Maria Magazine
• Improved assembly process by streamlining the steps involved, saving approximately 30 seconds of assembly time per part
• Managed a team of 13 sales associates and four administrative employees

3. Lastly, keep your cover letter brief

When writing a cover letter, it’s important to get your message across by being concise. Since hiring managers are typically pressed for time and tasked with choosing a small number of many applicants to interview, they must take your cover letter at face value.

Cover letter template

Here is a cover letter template that you can use to craft your own:

[Phone number]

[Email address]

Dear [Dr./Mr./Ms last name],

I am writing to apply for the position of [open job] that I heard about from [contact associated with the company or found on job site]. I have [number] years of experience as a [job title] and I believe I would be ideally suited for the position.

I have extensive experience with [list qualifications that align with the open position]. As a [job title] with [company], I was responsible for [key responsibility]. During my time there, I [name specific accomplishments you achieved while in the role].

With my passion for [industry], I believe I could offer [company] a fresh perspective and innovative ideas. Please review my enclosed resume.

I would love the opportunity to discuss the value I can bring to your team. Thank you in advance for your consideration.

Cover letter example

The following cover letter example incorporates effective keywords related to skills, achievements and recognition and is likely to stand out to employers:

Dear Ms. Cecelia Dawson,

During the course of my eight-year career as a paralegal, I have built and sharpened my legal research and writing skills. The attorneys I have worked with, including firm partners, have commended me on my excellent grasp of case law and litigation support. Casey, Ingram and Woods, P.A.’s three-generation record of professionalism, dedication and courtroom wins demonstrates the firm’s strong values and exceptional skills, which is why I would like to join the Casey, Ingram and Woods, P.A. team.

I currently serve as a paralegal for Copeland, Copeland and Copeland, Attorneys at Law, where I work closely with the firm’s partners and associates on many high-profile and high-priority cases. During my time with the firm, I have created and implemented an improved calendaring system to ensure on-time filing of case documents with the courts. This system has prevented missed deadlines and improved the coordination of staff and client meetings.

My further qualifications include a bachelor’s degree from Stanford University, a post-baccalaureate paralegal certificate from Nova University and advanced training in LexisNexis and Westlaw.

I would love the opportunity to discuss the contributions I can offer to your legal team. Thank you in advance for your consideration.

Joanna Payge

[email protected]

(555) 555-5555

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How to write a great cover letter in 2024: tips and structure

A cover letter is a personalized letter that introduces you to a potential employer, highlights your qualifications, and explains why you're a strong fit for a specific job.

Hate or love them, these brief documents allow job seekers to make an impression and stand out from the pile of other applications. Penning a thoughtful cover letter shows the hiring team you care about earning the position.

Here’s everything you need to know about how to write a cover letter — and a great one, at that.

What is a cover letter and why does it matter?

A professional cover letter is a one-page document you submit alongside your CV or resume as part of a job application. Typically, they’re about half a page or around 150–300 words.

An effective cover letter doesn’t just rehash your CV; it’s your chance to highlight your proudest moments, explain why you want the job, and state plainly what you bring to the table.

Show the reviewer you’re likable, talented, and will add to the company’s culture . You can refer to previous jobs and other information from your CV, but only if it helps tell a story about you and your career choices .

What 3 things should you include in a cover letter?

A well-crafted cover letter can help you stand out to potential employers. To make your cover letter shine, here are three key elements to include:

1. Personalization

Address the hiring manager or recruiter by name whenever possible. If the job posting doesn't include a name, research to find out who will be reviewing applications. Personalizing your cover letter shows that you've taken the time to tailor your application to the specific company and role.

2. Highlight relevant achievements and skills

Emphasize your most relevant skills , experiences, and accomplishments that directly relate to the job you're applying for. Provide specific examples of how your skills have benefited previous employers and how they can contribute to the prospective employer's success. Use quantifiable achievements , such as improved efficiency, cost savings, or project success, to demonstrate your impact.

3. Show enthusiasm and fit

Express your enthusiasm for the company and the position you're applying for. Explain why you are interested in this role and believe you are a good fit for the organization. Mention how your values, goals, and skills align with the company's mission and culture. Demonstrating that you've done your research can make a significant impression.

What do hiring managers look for in a cover letter?

Employers look for several key elements in a cover letter. These include:

Employers want to see that your cover letter is specifically tailored to the position you are applying for. It should demonstrate how your skills, experiences, and qualifications align with the job requirements.

Clear and concise writing

A well-written cover letter is concise, easy to read, and error-free. Employers appreciate clear and effective communication skills , so make sure your cover letter showcases your ability to express yourself effectively.

Demonstrated knowledge of the company

Employers want to see that you are genuinely interested in their organization. Mention specific details about the company, such as recent achievements or projects, to show that you are enthusiastic about joining their team.

Achievements and accomplishments

Highlight your relevant achievements and accomplishments that demonstrate your qualifications for the position. Use specific examples to showcase your skills and show how they can benefit the employer.

Enthusiasm and motivation

Employers want to hire candidates who are excited about the opportunity and motivated to contribute to the company's success. Express your enthusiasm and passion for the role and explain why you are interested in working for the company.

Professionalism

A cover letter should be professional in tone and presentation. Use formal language, address the hiring manager appropriately, and follow standard business letter formatting.

How do you structure a cover letter?

A well-structured cover letter follows a specific format that makes it easy for the reader to understand your qualifications and enthusiasm for the position. Here's a typical structure for a cover letter:

Contact information

Include your name, address, phone number, and email address at the top of the letter. Place your contact information at the beginning so that it's easy for the employer to reach you.

Employer's contact information

Opening paragraph, middle paragraph(s), closing paragraph, complimentary close, additional contact information.

Repeat your contact information (name, phone number, and email) at the end of the letter, just in case the employer needs it for quick reference.

Remember to keep your cover letter concise and focused. It should typically be no more than one page in length. Proofread your letter carefully to ensure it is free from spelling and grammatical errors. Tailor each cover letter to the specific job application to make it as relevant and impactful as possible.

How to write a good cover letter (with examples)

The best letters are unique, tailored to the job description, and written in your voice — but that doesn’t mean you can’t use a job cover letter template.

Great cover letters contain the same basic elements and flow a certain way. Take a look at this cover letter structure for ref erence while you construct your own.

1. Add a header and contact information

While reading your cover letter, the recruiter shouldn’t have to look far to find who wrote it. Your document should include a basic heading with the following information:

• Pronouns (optional)
• Location (optional)
• Email address
• Phone number (optional)
• Relevant links, such as your LinkedIn profile , portfolio, or personal website (optional)

You can pull this information directly from your CV. Put it together, and it will look something like this:

Christopher Pike

San Francisco, California

[email protected]

Alternatively, if the posting asks you to submit your cover letter in the body of an email, you can include this information in your signature. For example:

Warm regards,

Catherine Janeway

Bloomington, Indiana

[email protected]

(555) 999 - 2222

2. Include a personal greeting

Always begin your cover letter by addressing the hiring manager — preferably by name. You can use the person’s first and last name. Make sure to include a relevant title, like Dr., Mr., or Ms. For example, “Dear Mr. John Doe.”

Avoid generic openings like “To whom it may concern,” “Dear sir or madam,” or “Dear hiring manager.” These introductions sound impersonal — like you’re copy-pasting cover letters — and can work against you in the hiring process.

Be careful, though. When using someone’s name, you don’t want to use the wrong title or accidentally misgender someone. If in doubt, using only their name is enough. You could also opt for a gender-neutral title, like Mx.

Make sure you’re addressing the right person in your letter — ideally, the person who’s making the final hiring decision. This isn’t always specified in the job posting, so you may have to do some research to learn the name of the hiring manager.

3. Draw them in with an opening story

The opening paragraph of your cover letter should hook the reader. You want it to be memorable, conversational, and extremely relevant to the job you’re pursuing. 

There’s no need for a personal introduction — you’ve already included your name in the heading. But you should make reference to the job you’re applying for. A simple “Thank you for considering my application for the role of [job title] at [company],” will suffice.

Then you can get into the “Why” of your job application. Drive home what makes this specific job and this company so appealing to you. Perhaps you’re a fan of their products, you’re passionate about their mission, or you love their brand voice. Whatever the case, this section is where you share your enthusiasm for the role.

Here’s an example opening paragraph. In this scenario, you’re applying for a digital marketing role at a bicycle company:

“Dear Mr. John Doe,

Thank you for considering my application for the role of Marketing Coordinator at Bits n’ Bikes.

My parents bought my first bike at one of your stores. I’ll never forget the freedom I felt when I learned to ride it. My father removed my training wheels, and my mom sent me barrelling down the street. You provide joy to families across the country — and I want to be part of that.”

4. Emphasize why you’re best for the job

Your next paragraphs should be focused on the role you’re applying to. Highlight your skill set and why you’re a good fit for the needs and expectations associated with the position. Hiring managers want to know what you’ll bring to the job, not just any role.

Start by studying the job description for hints. What problem are they trying to solve with this hire? What skills and qualifications do they mention first or more than once? These are indicators of what’s important to the hiring manager.

Search for details that match your experience and interests. For example, if you’re excited about a fast-paced job in public relations, you might look for these elements in a posting:

• They want someone who can write social media posts and blog content on tight deadlines
• They value collaboration and input from every team member
• They need a planner who can come up with strong PR strategies

Highlight how you fulfill these requirements:

“I’ve always been a strong writer. From blog posts to social media, my content pulls in readers and drives traffic to product pages. For example, when I worked at Bits n’ Bikes, I developed a strategic blog series about bike maintenance that increased our sales of spare parts and tools by 50% — we could see it in our web metrics.

Thanks to the input of all of our team members, including our bike mechanics, my content delivered results.”

5. End with a strong closing paragraph and sign off gracefully

Your closing paragraph is your final chance to hammer home your enthusiasm about the role and your unique ability to fill it. Reiterate the main points you explained in the body paragraphs and remind the reader of what you bring to the table.

You can also use the end of your letter to relay other important details, like whether you’re willing to relocate for the job.

When choosing a sign-off, opt for a phrase that sounds professional and genuine. Reliable options include “Sincerely” and “Kind regards.”

Here’s a strong closing statement for you to consider:

“I believe my enthusiasm, skills, and work experience as a PR professional will serve Bits n’ Bikes very well. I would love to meet to further discuss my value-add as your next Director of Public Relations. Thank you for your consideration. I hope we speak soon.

Tips to write a great cover letter that compliments your resume

When writing your own letter, try not to copy the example excerpts word-for-word. Instead, use this cover letter structure as a baseline to organize your ideas. Then, as you’re writing, use these extra cover letter tips to add your personal touch:

• Keep your cover letter different from your resume : Your cover letter should not duplicate the information on your resume. Instead, it should provide context and explanations for key points in your resume, emphasizing how your qualifications match the specific job you're applying for.
• Customize your cover letter . Tailor your cover letter for each job application. Address the specific needs of the company and the job posting, demonstrating that you've done your homework and understand their requirements.
• Show enthusiasm and fit . Express your enthusiasm for the company and position in the cover letter. Explain why you are interested in working for this company and how your values, goals, and skills align with their mission and culture.
• Use keywords . Incorporate keywords from the job description and industry terms in your cover letter. This can help your application pass through applicant tracking systems (ATS) and demonstrate that you're well-versed in the field.
• Keep it concise . Your cover letter should be succinct and to the point, typically no more than one page. Focus on the most compelling qualifications and experiences that directly support your application.
• Be professional . Maintain a professional tone and structure in your cover letter. Proofread it carefully to ensure there are no errors.
• Address any gaps or concerns . If there are gaps or concerns in your resume, such as employment gaps or a change in career direction, briefly address them in your cover letter. Explain any relevant circumstances and how they have shaped your qualifications and determination.
• Provide a call to action . Conclude your cover letter with a call to action, inviting the employer to contact you for further discussion. Mention that you've attached your resume for their reference.
• Follow the correct format . Use a standard cover letter format like the one above, including your contact information, a formal salutation, introductory and closing paragraphs, and your signature. Ensure that it complements your resume without redundancy.
• Pick the right voice and tone . Try to write like yourself, but adapt to the tone and voice of the company. Look at the job listing, company website, and social media posts. Do they sound fun and quirky, stoic and professional, or somewhere in-between? This guides your writing style.
• Tell your story . You’re an individual with unique expertise, motivators, and years of experience. Tie the pieces together with a great story. Introduce how you arrived at this point in your career, where you hope to go , and how this prospective company fits in your journey. You can also explain any career changes in your resume.
• Show, don’t tell . Anyone can say they’re a problem solver. Why should a recruiter take their word for it if they don’t back it up with examples? Instead of naming your skills, show them in action. Describe situations where you rose to the task, and quantify your success when you can.
• Be honest . Avoid highlighting skills you don’t have. This will backfire if they ask you about them in an interview. Instead, shift focus to the ways in which you stand out.
• Avoid clichés and bullet points . These are signs of lazy writing. Do your best to be original from the first paragraph to the final one. This highlights your individuality and demonstrates the care you put into the letter.
• Proofread . Always spellcheck your cover letter. Look for typos, grammatical errors, and proper flow. We suggest reading it out loud. If it sounds natural rolling off the tongue, it will read naturally as well.

Common cover letter writing FAQs

How long should a cover letter be.

A cover letter should generally be concise and to the point. It is recommended to keep it to one page or less, focusing on the most relevant information that highlights your qualifications and fits the job requirements.

Should I include personal information in a cover letter?

While it's important to introduce yourself and provide your contact information, avoid including personal details such as your age, marital status, or unrelated hobbies. Instead, focus on presenting your professional qualifications and aligning them with the job requirements.

Can I use the same cover letter for multiple job applications?

While it may be tempting to reuse a cover letter, it is best to tailor each cover letter to the specific job you are applying for. This allows you to highlight why you are a good fit for that particular role and show genuine interest in the company.

Do I need to address my cover letter to a specific person?

Whenever possible, it is advisable to address your cover letter to a specific person, such as the hiring manager or recruiter. If the job posting does not provide this information, try to research and find the appropriate contact. If all else fails, you can use a generic salutation such as "Dear Hiring Manager."

Should I include references in my cover letter?

It is generally not necessary to include references in your cover letter. Save this information for when the employer explicitly requests it. Instead, focus on showcasing your qualifications and achievements that make you a strong candidate for the position.

It’s time to start writing your stand-out cover letter

The hardest part of writing is getting started. 

Hopefully, our tips gave you some jumping-off points and confidence . But if you’re really stuck, looking at cover letter examples and resume templates will help you decide where to get started. 

There are numerous sample cover letters available online. Just remember that you’re a unique, well-rounded person, and your cover letter should reflect that. Using our structure, you can tell your story while highlighting your passion for the role. 

Doing your research, including strong examples of your skills, and being courteous is how to write a strong cover letter. Take a breath , flex your fingers, and get typing. Before you know it, your job search will lead to a job interview.

If you want more personalized guidance, a specialized career coach can help review, edit, and guide you through creating a great cover letter that sticks.

Ace your job search

Explore effective job search techniques, interview strategies, and ways to overcome job-related challenges. Our coaches specialize in helping you land your dream job.

Elizabeth Perry, ACC

Elizabeth Perry is a Coach Community Manager at BetterUp. She uses strategic engagement strategies to cultivate a learning community across a global network of Coaches through in-person and virtual experiences, technology-enabled platforms, and strategic coaching industry partnerships. With over 3 years of coaching experience and a certification in transformative leadership and life coaching from Sofia University, Elizabeth leverages transpersonal psychology expertise to help coaches and clients gain awareness of their behavioral and thought patterns, discover their purpose and passions, and elevate their potential. She is a lifelong student of psychology, personal growth, and human potential as well as an ICF-certified ACC transpersonal life and leadership Coach.

3 cover letter examples to help you catch a hiring manager’s attention

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How To Properly Use Keywords In Your Cover Letter 

• April 11, 2023
• No comments

Do you know how to properly use keywords in your cover letter? If you don’t, this article will show you how. And if you’re looking for a job, you surely understand how important it is to have a standout cover letter. However, did you realize that the success of your application might depend entirely on selecting the proper keywords? 

Many employers in the modern job market utilize applicant tracking systems to search resumes and cover letters for certain keywords that meet the job criteria. As a result, it’s critical to understand how to utilize keywords effectively in your cover letter if you want to raise your chances of getting an interview. 

In this article, we’ll explain what keywords are, why they’re important, and how to utilize them in your cover letter. 

Keep reading!

What Are Keywords In A Cover Letter?

Keywords are simply specific words or phrases that describe the skills, qualifications, and experience that an employer is looking for in a job candidate. These could be anything from technical skills and industry-specific jargon to soft skills like “team player” and “strong communication skills.” 

By including these keywords in your cover letter, you’re essentially showing the employer that you have what it takes to excel in the position they’re hiring for. Plus, using the right keywords can help your application get past those pesky automated applicant tracking systems and into the hands of a real human being! 

So, don’t underestimate the power of keywords – they could be the difference between landing your dream job and getting lost in the shuffle.

How To Properly Use Keywords In Your Cover Letter

1. examine the job description.

Before you begin writing, carefully read the job description and underline any particularly important terms or phrases. Include these in your cover letter because these are the abilities and qualities the company is seeking.

2. Utilize keywords wisely

Don’t just throw them in your cover letter at random; be sure you utilize them in a way that makes sense and highlights your expertise and credentials. If the job description specifies “customer service skills,” for instance, you may cite a moment when you delivered exceptional customer service in a prior position.

3. Be specific

Use specific keywords that are pertinent to the position rather than broad, general terms. You may mention you have experience with “Agile project management methodologies” instead of saying you have “project management skills,” for instance.

4. Avoid going overboard

Although it’s crucial to include keywords in your cover letter, you don’t want to overdo it and come off as someone who is just attempting to check off a list of buzzwords. Ensure your cover letter reads smoothly and convincingly and presents your experience and qualifications.

5. Proofread

Check your cover letter thoroughly to make sure all of your keywords are spelled correctly and utilized in the appropriate sentences. How your application is seen might be completely altered by a single mistake or awkwardly placed word.

6. Use different terms

To demonstrate your flexibility and command of the subject, consider utilizing different keywords instead of the same one again. Consider adding “business development,” “lead generation,” or “client acquisition” if the job description asks for “sales skills,” for instance.

7. Highlight accomplishments

Use keywords to draw attention to your accomplishments and triumphs in past positions. Instead of merely saying that you have “leadership skills,” for instance, describe how you guided a team to complete a particular task or project.

8. Utilize industry-specific language

If you’re looking for a job in a particular sector, be sure to utilize pertinent technical terminology and industry-specific lingo. This demonstrates your thorough knowledge of the market and the demands of the position.

9. Use keywords in your opening paragraph

Use keywords in your first paragraph to draw the employer’s attention right away. Be sure to include some of the most crucial keywords in the first paragraph of your cover letter.

10. Customize your cover letter for each job

Always remember to personalize your cover letter for each job you apply for. This entails reading the job description carefully and selecting pertinent keywords that are unique to the position and organization. You’ll demonstrate to the company that you’re interested in the employment and have taken the time to customize your application by doing this.

Importance of Using  Keywords In Your Cover Letter

1. helps you stand out.

To check resumes and cover letters for specific keywords, many employers utilize applicant tracking systems (ATS). Your application could never even reach a human reviewer if it lacks certain keywords. You may improve your chances of getting beyond the applicant tracking system (ATS) and into the hands of a hiring manager by selecting the proper keywords.

2. Shows your qualifications

By including job-relevant terms in your cover letter, you’re proving to the company that you possess the knowledge, abilities, and credentials they’re seeking. You may differentiate yourself from other applicants by doing this, who might not have included such terms in their applications.

3. Demonstrates your knowledge of the industry

Use of industry-specific jargon and technical phrases can demonstrate to an employer that you have a thorough understanding of the field and the demands of the position. By doing so, you may become a more appealing candidate and show the business how valuable you are.

4. Increases readability of your cover letter

Using keywords can increase the readability and scannability of your cover letter. Employing keywords might make it easier for hiring managers and recruiters to find the most pertinent information in your cover letter since they sometimes have to filter through dozens or even hundreds of applications.

5. Shows attention to deta il

Use of the appropriate keywords in your cover letter demonstrates your attention to detail and your effort to mold your application to the demands of the position. This might show how meticulous you are and how dedicated you are to your work.

6. Improves your online visibility

Using the appropriate keywords while applying for a job online might help improve your online exposure. Employers and recruiters frequently use keywords to restrict their search results when looking for applicants on job boards or social media sites. You may improve your chances of being found by potential employers by utilizing the appropriate keywords in your cover letter and other online profiles.

7. Highlights your strengths

Using keywords that highlight your accomplishments and qualities will help you stand out from other applicants who might not have done the same in their applications. You may highlight your advantages and demonstrate to the employer how you can benefit their business by employing the appropriate keywords.

8. Increases your chances of success

In the end, including keywords in your cover letter might increase your chances of landing a job. You’re more likely to get called in for an interview and be hired if you can prove that you possess the skills and credentials the business is seeking.

Example of Using Keywords In A Cover Letter

Dear Hiring Manager,

I am writing to express my interest in the Sales Representative position at XYZ Company. With two years of experience in sales and a proven track record of exceeding sales targets, I believe I would be an excellent fit for the role.

As indicated in the job posting, the ideal candidate should have experience in B2B sales, lead generation, and relationship management. In my previous role at ABC Corporation, I successfully generated new leads. I maintained strong relationships with existing clients, resulting in a 30% increase in revenue over the course of one year.

In addition to my sales expertise, I am also highly skilled in customer service, communication, and problem-solving. I am proficient in Microsoft Office and Salesforce, which I believe would be valuable assets to XYZ Company.

I am excited about the opportunity to bring my skills and experience to XYZ Company and contribute to the growth of the sales team. Thank you for considering my application.

Keywords: B2B sales, lead generation, relationship management, revenue increase.

In conclusion, choosing the appropriate keywords to include in your cover letter may have a huge impact on the outcome of your job hunt. You may improve your chances of being noticed by hiring managers and securing a job interview by customizing your application to the specific needs of the position and utilizing pertinent keywords throughout your cover letter. Use the appropriate keywords to highlight your talents, credentials, and value to the company by doing your homework, analyzing the job description, and doing your research.

Frequently Asked Questions

What are some common keywords to include in a cover letter.

Some common keywords to include in a cover letter are those that relate to the job title, required skills, and company values. Examples could include “leadership skills,” “project management,” “teamwork,” “customer service,” or “innovation.”

How many keywords should I include in my cover letter?

There is no set number of keywords to include in your cover letter, but it’s important to use them strategically and not overdo them. Aim to include the most important keywords that relate to the job requirements and your qualifications.

Can I copy and paste keywords from the job posting into my cover letter?

While it’s fine to use some of the same keywords from the job posting, you should avoid simply copying and pasting entire phrases or sentences. Instead, try to incorporate the keywords into your language and demonstrate how you meet the requirements.

Should I use the same cover letter for multiple job applications?

It’s not recommended to use the exact same cover letter for multiple job applications. Instead, customize your cover letter for each job by analyzing the job posting and incorporating relevant keywords and qualifications.

What's the best way to find keywords to include in my cover letter?

The best way to find keywords is to carefully read and analyze the job posting, company website, and other relevant materials. Look for keywords that are mentioned repeatedly or that are particularly important to the job requirements. You can also use online tools and resources to research industry-specific jargon and technical terms.

References 

• How to Use Keywords in Your Cover Letters (thebalancemoney.com)
• How to Use Keywords in a Cover Letter – Resume.com Career Advice

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Unlock the Power of Cover Letter Keywords for Job Application Success

3 key takeaways

• How to use cover letter keywords strategically to stand out
• Incorporating relevant keywords into your job application materials
• How to use the Teal AI Resume Builder to build and tailor your cover letter—incorporating the right keywords

If you've been applying for jobs for any length of time, you've probably wondered why some candidates seem to land interviews while others struggle to get noticed.

The answer may lie in the power of keywords—including cover letter keywords.

By strategically incorporating keywords in your cover letter, you can significantly increase your chances of grabbing the attention of hiring professionals.

Because keywords describe the exact skills, qualifications, and experience required to excel in a particular job. And incorporating them correctly into your application materials aligns your skills with the specific needs and expectations of the company.

Understanding cover letter keywords

Before you learn how to incorporate cover letter keywords, it's important to understand what they are in the first place.

Keywords are specific words or phrases a hiring manager, recruiter, or prospective employer uses in a job listing and (in their internal systems) to identify qualified applicants.

Typically, they're incorporated as hard skills (like technology or tools), soft skills (more personal attributes), emphasis words (like action words), and other important language (like industry jargon) in job descriptions.

How keywords make a difference in job applications

The role of your resume is to showcase the top 10% of your experience that's 100% relevant to the role you're applying to. And while cover letters offer a bit more space and opportunity for personalization and explanation, the final objective remains: for your qualifications and skills to align with the needs of the position.

Leveraging cover letter keywords emphasizes this alignment.

From a more granular point of view, keywords, as cover letter action verbs, can make your application more dynamic and engaging. Skill words highlight specific tools. Results-oriented words focus on impact. And recognition-related keywords showcase your attention to detail—all working together to help you create a good cover letter. Teal's Job Description Keyword Finder quickly scans job descriptions for keywords and uncovers the language that matters most, helping you stand out to potential employers.

Targeting the Applicant Tracking Systems (ATS)

You've likely also heard you need keywords to "beat" Applicant Tracking Systems (ATS). But the ATS are just digital filing systems companies use to organize job applications. You can't beat them. But you can work with them. And that's where keywords come in.

Hiring professionals search the ATS for specific keywords that align with what they're looking for. If your application materials don't have these words or phrases, you won't be found within the digital filing system.

Essentially, including relevant keywords in your cover letter, such as technical skills like Python, software development, or SEO copywriting, or action verbs like "generated" or "converted" can help you be found quickly.

Identifying the right keywords for your cover letter

To identify the right keywords for your cover letter:

1. Look at relevant job descriptions:  Job descriptions offer an in-depth look at the responsibilities and requirements of a role.

2. Company research:  By understanding culture, goals, and values, you can pick up on the language and terminology a company uses. 

3. Research industry-specific content:  Industry-specific websites, forums, LinkedIn pages, and blogs can provide a wealth of information about terms and jargon that are relevant to your field. 

How to analyze job descriptions

Job descriptions typically include details such as:

• Job purpose
• Job duties and responsibilities
• Required qualifications
• Preferred qualifications
• Other helpful information about the position

By carefully analyzing these elements, you can identify the exact job requirements and the skills and experience an employer is seeking. And understanding all of this will help you pinpoint the specific keywords that align with your background and should be incorporated directly into your cover letter.

The Teal  Job Application Tracker  and  AI Resume Builder  can streamline this process by pulling the most important keywords so you can quickly customize your cover letter keywords for each application. Teal+ offers unlimited keywords, while the basic Teal membership gives insight into the top five keywords you need to know.

Strategically incorporating keywords in your cover letter

Incorporating keywords strategically in your cover letter is essential for making an impact on hiring managers and ensuring your application stands out.

To make the most of your skills, experience, and qualifications, you’ll need to:

• Use active voice and specific details instead of generic buzzwords
• Highlight your achievements and impact efficiently
• Tailor your keywords for each role you apply to

If you need some help, try using artificial intelligence (AI). ChatGPT cover letter prompts like the one below can help you incorporate keywords with ease:

"Draft a persuasive cover letter in 150 words or less highlighting my communication skills, experience in data analytics, my 25% reduction of page load time for the Data Analyst position at Teal using my resume achievements below." [Then, press "Shift" + "Enter," and copy and paste your resume achievements under the prompt.]

It’s important to remember you need to strike the right balance between using keywords effectively and avoiding overuse. Any hiring professional can detect keyword-stuffing practices, so it’s best to avoid doing this.

Instead, focus on:

• Using a variety of different keywords
• Making your cover letter engaging and interesting
• Capturing the attention of hiring managers with impact

Examples of good phrases and power words to use in a cover letter

Cover letter words like action verbs showcase dynamic movement. These words can significantly enhance your impact because they demonstrate results.

Some excellent power words or action verbs to use in a cover letter (and your resume!) to showcase your top skills include:

• Transformed
• Implemented
• Streamlined
• Spearheaded
• Orchestrated

Then, include skills-based keywords as well as metrics as a complement to a power word like the example below:

At Dock, I successfully  led   cross-functional workshops  with Sales and Customer Success teams.  Leveraging advanced keyword research  with  Ahrefs , as well as customer data and interviews, we pinpointed specific pain points and set clear ROI expectations for our product. This collaborative effort  generated a 46% lift in Marketing Qualified Leads  (MQLs). My expertise in integrating keyword tools with hands-on team collaboration has proven instrumental in bridging the gap between marketing initiatives and tangible revenue results.

Balancing cover letter keywords to avoid overuse

While it’s essential to incorporate specific keywords into your cover letter, it’s crucial to avoid keyword stuffing.

To strike the right balance, read your cover letter aloud to a friend or relative to see if it sounds natural and genuine.

If not, consider revising your content to include fresh and relevant phrases and words that ensure your cover letter is engaging and interesting. If you find yourself struggling to balance keywords, try using ChatGPT to write your cover letter and mitigate repetition.

By avoiding the overuse of keywords and concentrating on using a variety of different keywords in your cover letter, your letter will be more effective.

Tailoring your cover letter for every role with Teal

To create a cover letter that stands out for each role, you need to:

• Emphasize the specific skills and experience required for the role.
• Research the company and the industry.
• Use the right language.
• Showcase specific examples of how your past achievements align with the needs of the role.
• Use industry-specific keywords to effectively demonstrate your understanding of the role and highlight your qualifications.

Teal’s AI Resume Builder has an AI cover letter generator that simplifies this process. Using AI, Teal pulls details from your resume and the job description, ensuring your content is tailored to the specific requirements of each role. By using Teal, you can:

• Create a cover letter that effectively showcases your unique skills, experiences, and accomplishments
• Make your application and cover letter stand out incorporating qualifications that actually align with the job
• Increase your chances of landing an interview

Create cover letters with the right keywords

Now that you understand the importance of incorporating the right keywords in your cover letter, you can create ones with impact that increase your chances of job application success.

A tool like the Teal AI Resume Builder streamlines this entire process by combining the details of your resume with the information in the job description to align your qualifications with any job.

Sign up for Teal for free today to craft impressive cover letter that stand outs and gets you noticed.

Frequently Asked Questions

What 5 things should a cover letter include.

A cover letter should include your contact information, an opening paragraph introducing yourself and why you're interested in the position, at least one additional paragraph outlining your qualifications, and a closing paragraph summarizing your values and goals with a call to action.

How do you add keywords to a cover letter?

Add keywords to a cover letter by analyzing the job ad to pinpoint and prioritize the right words. Use them in both the opening paragraph and throughout the body of the letter, and incorporate them naturally and strategically to highlight your achievements, skills, and value proposition.

Does a cover letter need keywords?

Yes, keywords in your cover letter are essential to improve the chances of being selected by employers.

Kayte Grady

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Cover Letter Keywords That Can Make Your Document a Success

The difference between  a good cover letter and a great cover letter  can often depend on the words you use. Cover letter keywords can make a drastic difference in the success or failure of your document.

Keywords in your cover letter have never been more important. Employers today almost universally using  applicant tracking systems  (ATS) and not using a high enough volume of key terms and phrases could  scupper your chances  well before a human recruiter has read a single word of your application.

To help you avoid this fate, the following guide explains  how to use keywords for your cover letter effectively . It looks into the best words you can use for each section of the document that can be interwoven into the main text.

Important Keywords for a Cover Letter

Normally, the keywords you use will very much depend on  the type of job you are chasing . Nevertheless, there are many generic terms that can be used to add some extra power to your document no matter the position you’re looking to poach. These, however, will also differ depending on the part of the letter you’re approaching.

What Keywords Should Appear in the Introduction?

When starting off your letter, the key theme to have in mind is positivity. You need to communicate that you are excited about the opportunity that’s become available and show the employer why you’d be a good pick. To do this you need to use expressions and words that can quickly show that you’re keen and qualified.

• Strong impression
• Hit the ground running

What Keywords to Use in the Main Body

During this part of the document, you must try to create a case for why you would be a good fit in the position. To do this, it’s going to be highly important that you  use industry-specific terms  that apply to your profession. Recruiters will want to see practical examples of what you can do and also what sort of results you pulled in.

The most important generic keywords in this case, are going to be based on  Key Performance Indicators (KPIs) . These are going to be mostly numerical in nature but the statistics you use are going to need to be paired with effective verbs and measuring criteria. These are going to be highly important for catching the eye of the recruiter and include the following:

Also, don’t be afraid to squeeze in a few terms that can give  a good indication of your soft skills  and ways of working. The following words will normally do the trick for this:

• Communicate

Keywords to Use in the Closing Paragraph

At this point in the letter, it’s important to remind the reader of your enthusiasm for the role being offered. You always want to end on the  most positive note possible  whilst subtly moving the conversation forward to the next stages of the hiring process. You can do just that with examples of the following phrases that restate your interest and indicate your availability:

• Looking forward to speaking
• Keen to talk more about the position
• Delighted to provide more information
• Eager to talk in person
• a privilege to discuss the position at length

A Few Final Thoughts on Writing With Cover Letter Keywords

Like any effective application document, a cover letter should always be focused and dynamic. A good way to communicate some of this energy on paper this is with  action verbs and short focused sentences .

Remember that  consistency is important , especially when matching up the cover letter with  the resume . The way that you describe a task you’ve completed a skill you possess should broadly line up between the two documents.

Also, don’t forget about not falling into  the old trap of cliché . These days it’s almost expected that you might refer to yourself as a “good team player” or “results-oriented”, so these are better avoided. You can still touch on these abilities but it’s better to rephrase them.

Try to also  look out for over-repetition . If you’re finding occurrences of the same words popping up more than once per paragraph or sentence, consider swapping an example out for a synonym.

A good cover letter doesn’t need to be a work of literature. If anything the more focused you can make it the better and the use of keywords helps to bring this all together with much more ease than you might imagine.

ResumeCoach has everything you need to  optimize your cover letter and resume design . With easy-to-use  document builders  and professional templates, it’s simple to create the perfect application assets in just a few manageable steps.

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