modular home business plan

How to Start a Profitable Modular Home Dealership Business [11 Steps]

By Nick Cotter Updated Feb 02, 2024

Business Steps:

1. perform market analysis., 2. draft a modular home dealership business plan., 3. develop a modular home dealership brand., 4. formalize your business registration., 5. acquire necessary licenses and permits for modular home dealership., 6. open a business bank account and secure funding as needed., 7. set pricing for modular home dealership services., 8. acquire modular home dealership equipment and supplies., 9. obtain business insurance for modular home dealership, if required., 10. begin marketing your modular home dealership services., 11. expand your modular home dealership business..

Starting a modular home dealership requires a solid understanding of the market to ensure your business aligns with customer needs and industry trends. Proper market analysis will provide valuable insights into your potential customer base, competition, and market dynamics. Here are key points to consider:

• Analyze current market trends in the modular home industry, including growth rates, customer preferences, and technological advancements.
• Identify your target demographic by considering factors such as income level, geographic location, and lifestyle preferences.
• Examine the competitive landscape to understand the offerings and strategies of existing modular home dealerships.
• Assess the economic climate and how factors like interest rates, housing market conditions, and construction costs could impact your business.
• Investigate local and regional regulations that may affect the modular home business, such as zoning laws and building codes.
• Consider the supply chain for modular homes, including the availability of manufacturers and the reliability of transportation infrastructure.
• Gather feedback from potential customers through surveys or focus groups to validate your business concept and refine your offerings.

Are modular home dealership businesses profitable?

Yes, modular home dealership businesses can be profitable. Modular homes are becoming increasingly popular due to their affordability and energy efficiency, allowing dealerships to make a profit. Additionally, many dealerships also offer financing options, which can also be a source of income.

Embarking on the journey of starting a modular home dealership necessitates a solid foundation, and crafting an effective business plan is an indispensable part of that process. Here's a guideline to help you draft a comprehensive business plan that will pave the way for a successful dealership.

• Define your business objectives, including short-term and long-term goals.
• Analyze the market to identify your target audience and competition.
• Detail the modular home products you intend to offer, including manufacturers and customization options.
• Outline your marketing strategy to reach potential customers and build brand awareness.
• Develop an organizational structure, including key management roles and staffing requirements.
• Project financials, incorporating startup costs, pricing strategy, projected sales, and break-even analysis.
• Identify the location of your dealership, considering visibility, accessibility, and proximity to target markets.
• Discuss partnerships with manufacturers and suppliers to ensure quality and timely delivery of homes.
• Consider legal and regulatory requirements specific to modular home dealerships and how you will comply.
• Include an appendix with any additional charts, graphs, or research that supports your business plan.

How does a modular home dealership business make money?

A modular home dealership business makes money by selling pre-fabricated homes and installed options. Additionally, they offer customers custom options for their home, such as flooring and structural design. They also offer financing options, allowing customers to purchase homes when they otherwise may not have been able. An example of a target audience for a modular home dealership business would be first-time home buyers looking for convenience and affordability in the home buying process.

Creating a brand for your modular home dealership is crucial in differentiating your business and attracting customers. Your brand should reflect the unique value proposition of your modular homes, resonate with your target audience, and be consistent across all marketing materials and customer interactions. Here are some essential steps to guide you in developing your modular home dealership brand:

• Define your brand mission and values: Articulate what your dealership stands for and what principles guide your business practices.
• Identify your target audience: Understand the demographics, preferences, and needs of your potential customers to tailor your brand messaging effectively.
• Choose a memorable brand name: Select a name that is easy to remember, reflects the essence of your business, and stands out in the marketplace.
• Design a distinctive logo and visual identity: Develop a logo and a set of visual elements that represent your brand and can be used consistently on your website, business cards, and promotional materials.
• Create a compelling brand message: Craft a clear and persuasive message that communicates the benefits of choosing your modular homes and the unique features that set your dealership apart.
• Ensure brand consistency: Keep your brand's visual and messaging elements consistent across all platforms, from your website to social media and physical signage, to build recognition and trust.
• Engage with your community: Position your brand as a community player by participating in local events, sponsoring activities, and collaborating with local businesses.

How to come up with a name for your modular home dealership business?

Naming a modular home dealership business can be a fun and creative process that can help shape your business's brand. Start by understanding the message you want your name to convey. Consider what sets your business apart from competitors and focus on words that capture the spirit of your company. Brainstorm with family, friends, or colleagues for ideas and narrow down your list to favorites. Once you have a list of potential names, do some research to make sure the name is available to use legally and check for any potential connotations it might carry. Taking some time and thought into coming up with a name for your modular home dealership business will help give your business a strong brand identity.

Formalizing your business registration is a crucial step in establishing your modular home dealership. This legal step ensures your business complies with all local, state, and federal regulations and allows you to operate lawfully. Here's how you can proceed:

• Choose a Business Structure: Decide on a business entity such as an LLC, corporation, partnership, or sole proprietorship, each with its own legal and tax implications.
• Register Your Business Name: Register your business name with the appropriate state authorities, and make sure it's unique and not already in use.
• Obtain an EIN: Apply for an Employer Identification Number (EIN) from the IRS for tax purposes, especially if you plan to have employees.
• Register for Taxes: Register with state and federal authorities to obtain the necessary tax identification numbers for sales tax, payroll tax, and any other applicable taxes.
• Get Required Licenses and Permits: Secure any specific licenses or permits required for a modular home dealership in your jurisdiction, such as a dealer's license, zoning permits, or construction-related permits.
• File Formation Documents: Submit the necessary formation documents to your state's business filing agency, along with any required fees.
• Open a Business Bank Account: Set up a bank account specifically for your business to keep finances separate from personal accounts.

Resources to help get you started:

Explore critical resources designed specifically for modular home dealership entrepreneurs to gain insights on market trends, enhance operational efficiency, and derive strategic business growth advice:

• Modular Home Builders Association (MHBA): Offers insights into industry standards, networking opportunities, and educational resources to promote best practices in modular home construction and sales. http://www.modularhousing.com
• Builder Magazine: Provides industry reports, design trends, and business strategies relevant to home builders and dealers, including those specializing in modular homes. https://www.builderonline.com/
• Modular Today: An online guide offering reviews, price information, and advice on selecting manufacturers and understanding the modular home market. http://www.modulartoday.com
• Housing Innovation Alliance: Hosts webinars, roundtables, and workshops focused on innovation in housing, including modular and prefab homes, contributing to operational and strategic development. https://housinginnovationalliance.com/
• Green Building Advisor: Provides resources on sustainable building practices, an increasingly important aspect of modular home construction, for builders looking to improve their environmental impact. https://www.greenbuildingadvisor.com/

Starting a modular home dealership requires careful consideration of regulatory requirements to operate legally and successfully. Obtaining the necessary licenses and permits is a crucial step that varies by location and the specifics of your business. Follow these general guidelines to ensure you're compliant:

• Research local zoning laws to ensure that your dealership location is permitted to sell modular homes.
• Contact your city or county's business license department to apply for a general business license.
• Check with your state's housing authority or similar regulatory body to find out about specific licenses required for selling prefabricated homes.
• Apply for a sales tax permit through your state's department of revenue if you are required to collect sales tax on the homes you sell.
• Consider obtaining a dealer bond, which may be required to protect customers against wrongful business practices.
• Ensure that all displayed modular home models comply with the HUD code or relevant state and local building codes.
• Stay updated on continuing education requirements that may be necessary to keep your dealership license current.

What licenses and permits are needed to run a modular home dealership business?

In order to open and run a modular home dealership business, you will need a variety of licenses and permits. Depending on your location, the exact requirements may vary, but the most common types of permits and licenses include a business license, zoning or land use permit, building permit, sales tax license, health department permit for food facilities, environmental protection permit for hazardous waste storage and disposal, and any additional permits that may be required by local or state regulations.

Starting a modular home dealership requires financial organization and security, which means setting up a dedicated business bank account and obtaining necessary funding. A separate account will help you manage finances effectively and is crucial for keeping personal and business expenses distinct. Here's how to approach these vital steps:

• Research banks that offer business banking services and compare their fees, services, and customer support to choose the one that best fits your business needs.
• Prepare the required documentation to open a business bank account, which typically includes your business license, EIN, incorporation documents, and ownership agreements.
• Develop a solid business plan outlining your dealership's financial projections and funding requirements to present to potential lenders or investors.
• Explore various funding options, such as small business loans, lines of credit, SBA loans, or seeking out investors who are interested in the modular home industry.
• Consider crowd-funding platforms or partnerships with manufacturers for alternative funding solutions that may offer more favorable terms or industry-specific advantages.
• Ensure any funding agreements are clear, transparent, and documented to avoid future legal or financial complications.

Setting the right pricing strategy for your modular home dealership is crucial to ensure a competitive edge while maintaining profitability. It's important to consider various factors such as market demand, competition, cost of goods, and your target customer base. Here are some guidelines to help you determine your pricing:

• Analyze the Competition: Research what other modular home dealerships are charging. Ensure your prices are competitive but also reflect the quality and value of the homes you offer.
• Cost-Plus Pricing: Calculate the total cost of each modular home, including purchase, transportation, and setup costs, then add a reasonable markup to establish a profit margin.
• Value-Based Pricing: Price your homes based on the perceived value to the customer. Consider the design, customization options, and any additional services that enhance the home's value.
• Dynamic Pricing: Be flexible with your pricing strategy to accommodate market trends, seasonal demand, and promotional offers.
• Discounts and Financing Options: Offer promotional discounts or partner with financial institutions to provide attractive financing options, thus making your homes more accessible to a range of buyers.
• Consult with Suppliers: Work closely with your suppliers to negotiate the best prices for the homes, which can enable more competitive pricing for your customers.

What does it cost to start a modular home dealership business?

Initiating a modular home dealership business can involve substantial financial commitment, the scale of which is significantly influenced by factors such as geographical location, market dynamics, and operational expenses, among others. Nonetheless, our extensive research and hands-on experience have revealed an estimated starting cost of approximately $302000 for launching such an business. Please note, not all of these costs may be necessary to start up your modular home dealership business.

Starting a modular home dealership requires not just a keen business sense, but also the right equipment and supplies to ensure smooth operations. From office essentials to display models, there's a range of items you'll need to procure. Here's a list of the basic equipment and supplies to consider for your dealership:

• Office Equipment: Desks, ergonomic chairs, computers, printers, and telephones for efficient administrative work.
• Software Solutions: CRM and inventory management software to track leads, sales, and modular home options.
• Display Models: One or two modular home units for customers to tour, which will require a significant investment.
• Signage and Marketing Materials: High-quality signs, brochures, and promotional items to attract and inform customers.
• Land or Showroom Space: A location to showcase the display models and conduct business, ideally in a high-traffic area.
• Safety Gear: Hard hats, safety vests, and boots for you and your staff to use during site visits.
• Transportation: A reliable vehicle, possibly with towing capability, for site visits and meetings with manufacturers and clients.
• Utility Tools: Basic tools for minor repairs or adjustments to the display models or office space.

List of software, tools and supplies needed to start a modular home dealership business:

• Computer and software: $1,000-$2,000
• Commercial modular home dealer license: $50-$1,000
• Business cards and promotional materials: $200-$1,000
• Construction equipment and tools: $5,000-$20,000
• Showroom design and furnishings: $5,000-$25,000
• Office space rental (optional): $500-$2,500/month
• Vehicles (optional): $20,000-$50,000
• Advertising and marketing services: $500-$2,500/month
• Inventory of modular home models: Varies greatly depending on the size of the dealership and current market conditions.
• Insurance for facility and vehicles: Varies greatly depending on the size of the dealership and current market conditions.

Securing the right business insurance is a crucial step in safeguarding your modular home dealership against potential risks. The coverage you choose will protect your assets, employees, and the homes you sell. Here's a guide to help you navigate the complexities of obtaining suitable business insurance:

• Assess your risks: Evaluate the unique risks associated with your dealership, such as property damage, accidents, or liability claims, to determine the types of coverage you need.
• Shop around: Contact multiple insurance providers to compare coverage options and premiums. Look for insurers who specialize in policies for the construction or real estate industry.
• Consider comprehensive coverage: Typical policies to consider include general liability insurance, property insurance, commercial auto insurance, workers' compensation, and professional liability insurance.
• Review state requirements: Ensure your dealership complies with state regulations by verifying the minimum insurance requirements for businesses in your area.
• Work with an agent: Consider consulting with an insurance agent who can provide personalized advice and help you navigate the specific needs of your modular home dealership.

Starting a modular home dealership involves not just setting up shop but also ensuring that potential customers are aware of the services you offer. A focused marketing strategy is crucial for attracting clients and establishing your presence in the market. Here are some steps to begin marketing your modular home dealership services:

• Develop a strong brand identity that reflects the quality and reliability of your modular homes, including a professional logo and a cohesive color scheme.
• Create a user-friendly website showcasing your modular home designs, with high-quality images, virtual tours, and detailed information about each model.
• Utilize social media platforms to engage with your audience, share customer testimonials, and post updates about new designs and offers.
• Network with local real estate agents and attend home and garden shows to increase visibility and create partnerships that can refer clients to your dealership.
• Invest in targeted online advertising campaigns using SEO and PPC to drive traffic to your website and generate leads.
• Offer promotions or incentives for first-time buyers or referrals to encourage word-of-mouth marketing and repeat business.

As your modular home dealership begins to gain traction, expanding your business is the next strategic step to increase your market reach and profitability. Consider these key points to effectively grow your dealership and establish a stronger presence in the modular home industry.

• Explore partnerships with more manufacturers to diversify your inventory and offer a wider range of home designs to customers.
• Invest in marketing and sales strategies to target new demographics and geographic areas, potentially opening new locations.
• Utilize customer feedback and market research to identify trends and customer preferences, tailoring your offerings to meet demand.
• Implement advanced technology for virtual tours and customizations, enhancing the customer experience and streamlining sales processes.
• Consider offering additional services such as financing, insurance, or full-service land preparation and installation to create a one-stop-shop experience.
• Regularly train your staff on the latest industry developments and customer service practices to ensure high-quality interactions and service.
• Reinvest profits into the business to fund expansion activities, and explore external financing options if necessary to support growth.

10 Absolute Rules for Starting a New Modular Home Factory

• Business Management , Manufacturing , Marketing
• June 23, 2023

Gary Fleisher

There’s hardly a week goes by that someone isn’t emailing me about starting a new modular home factory. Most of them are relatively new to modular, however. Some of them have site-built experience but for the most part, the people emailing me are investors looking for ways to help new factories get started because, as one told me, “We need millions of houses in the US, so why not invest in something that can make that happen.”

Do you know how to end up with a million dollars in the modular home industry? Start off with 3 million! This isn’t true for everyone starting a modular factory but it is for many.

Starting up a modular home factory is a significant venture that requires extensive due diligence to minimize risks and enhance the likelihood of success. 

Here are several critical areas you should consider:

Market Analysis: Understand the demand for modular homes in your target markets. Investigate the size of the market, growth potential, consumer behavior, and preferences. Identify key competitors and their offerings.

There are six distinct manufactured and modular housing markets in the US. They are the Northeast, Pacific Northwest, Mid-America, Southeast, Southwest and California. Rarely do they agree on anything modular!

Regulatory Compliance: Different regions have different regulations for the manufacturing, transportation, and installation of modular homes. Research the necessary permits, licenses, and certifications. Consider environmental laws, labor laws, and building codes.

Your new modular factory will probably deliver homes hundreds of miles from your new factory and you must know not only the codes and regulations for modular construction, you must know each state’s codes and in many cases, even the county, city, and local codes and regulations.

Technical Know-how: Make sure you understand the technological aspects of modular home production. This includes the design, manufacturing processes, materials, quality control, and the machinery required. Every failed modular factory’s owners could write a book about what they didn’t understand about production building.

Just because you have an automotive production background, it will only help you to understand the very basics of homebuilding on a production line. 

Location: You’ll need a location with enough space for the factory and storage, preferably near transportation infrastructure for easy delivery. Research zoning laws, labor availability, and costs associated with the location.

One of the things a lot of startup factory owners forget is the huge amount of open space needed to store built modules before they are shipped to the job site. And let’s not forget that if your factory only has a limited amount of carriers and trucks to haul them, overnight trips can stall your production line. Oops! 

Supply Chain Management: Examine the availability and cost of raw materials, potential suppliers, and the logistics of getting materials to your factory and finished products to customers.

A year or so ago, one modular factory couldn’t get windows in time to install on the modules on the production line and 40 modules for a project sat in the yard waiting for the windows to arrive and then get installed in the open storage area.

Costs and Financing: Calculate startup costs including land, construction, equipment, and operating expenses. Look into options for financing your startup.

Many entrepreneurs turn to investors for their financing and are surprised by how fast the money the investors gave them simply disappeared and when they went back for more, the investors suddenly became bean counters and took over the factory.

Business Model: Decide whether to sell directly to consumers or through distributors. Consider whether you will offer customization of homes and how that will impact manufacturing processes.

Remember, you can build modular homes for some people all the time but you can’t build modular homes for all people, all the time. Nobody is that good!

Staffing and Operations: Plan your workforce needs, including management, production staff, sales, and support.

Big Mistake #1: When hiring a GM and a Production Manager for your factory, there is an extraordinary huge difference between those needed to start the factory and those needed to keep a factory running after startup. 

Risk Assessment: Evaluate potential challenges and risks such as market fluctuations, economic downturns, supply chain disruptions, and technological changes.

Big Mistake #2: Housing is a cyclical industry. Enjoy the hills but prepare your business for the worst when the industry sinks into the valley.

Sustainability: As environmental concerns become increasingly important, you may need to consider how to make your manufacturing processes sustainable, which can influence your choice of materials, waste management, energy efficiency, and more.

The more sustainable and energy savings you make your homes, the more costly they become and the more buyers will begin to look only at your bottom line price.

Once you’ve gathered all this information, you can use it to create a detailed business plan that outlines your strategy and plans for your modular home factory. This is an essential tool for attracting investors and for guiding your operations once you start your business.

“What detailed Business plan? I didn’t know I needed that too! And why do I also need a Marketing and a Sales plan. Are you friggin’ kidding me! Do I really need them, I thought people would simply flock to my door to buy my homes!”

Those remarks are more common than you think!

Share this post

Recent posts.

Are Federally Backed “Home-Only” Loans Coming to Manufactured Housing?

The Essential Role of Personal Marketing for Modular Home Sales Representatives

Unlocking Off-Site Construction’s Doors to Affordable Housing

Modular Home Coach

Gary Fleisher, Modular Construction Industry Observer and Information Gatherer

16 Steps to Successfully Opening a New Modular Factory in This Post-COVID-19 World

• May 26, 2021

Share This Post

One Response

Right on AGAIN Gary! If any of the aspiring mod plant builders you mention plan marketing their product be it, East of the Rockies and North on South Carolina..that's my "own …back yard-market"; So Gary, just suggest they call me. I'd enjoy helping them detail the demographic…Bill

Leave a Reply Cancel reply

You must be logged in to post a comment.

Subscribe To Our Newsletter

Get updates and learn from the best.

Email (required) *

More To Explore

Interesting Statistics From the Residential Construction Industry

The landscape of residential construction in the United States is undergoing a significant shift. The data from recent years and projections into the near future

The Rise and Rumored Fall of a Canadian Factory Automation Company – with video

Brave Control Solutions, a Canadian company based out of Windsor-Detroit, has made significant strides in the fields of robotics and automation since its inception in

Receive industry insights twice a week

• Cost to Build
• Testimonials
• Floor Plans
• Residential
• Agricultural
• SmartBuild Systems
• Builders & Contractors
• Design & Drafting
• Becoming an Independent Dealer
• Standard Materials

How to Start a Custom Home Building Business

A career owning and operating a custom home building business is exciting. It’s also challenging. Most importantly, it’s rewarding. How many lines of work let you help people realize the home of their dreams? 

Like any other company, a custom home building business has to start somewhere.  

Opening your own custom home company is a large undertaking. It takes a lot of courage, too -- not everyone has the dint and determination to run their own business. 

By taking a thorough and measured approach to starting a custom home business, you’ll enjoy a long and engaging career. 

Starting a Custom Panelized Home Building Business: What it Takes 

Just like building a custom home, there’s a lot that goes into launching your custom home building business. The steps you take in the early days forming your company set you up for future success. To lay the foundation for a home building business that thrives, you’ll need to: 

• Write a business plan 
• Obtain licenses and permits
• Secure finances and create a budget
• Get insurance 
• Form an LLC 
• Set up an office or showroom
• Hire a staff
• Establish a list of subcontractors 
• Do your homework

1. Write a Business Plan

Most entrepreneurs know what they want -- to run a business that does more than just pay the bills. Their company not only provides a living and a sense of pride, but also is poised for longevity. 

Creating a business plan lays a solid foundation for any fledgling company. A business plan puts your vision for your company to paper, giving you a tangible roadmap for your goals. 

Business plans don’t have to be lengthy, in-depth documents full of charts, revenue forecasts, or projections. It can be as simple as a one-sheet giving a brief overview of your company and its goals . Be aware -- if you’re planning to get a loan to start your business, most lenders require a detailed overview of your new company and plans for its future. 

2. Secure Financing and Create a Budget 

Starting a home building company isn’t free. There are plenty of start-up costs you’ll need to cover until your business begins generating revenue:

• Renting or purchasing a space
• Buying equipment
• Paying utilities
• Employee salaries 
• Legal fees 
• Insurance 
• Marketing 

Unless you’ve saved up money, you’ll likely be headed to a bank or other financial institution for startup capital. Your lender will want to see a detailed budget of your anticipated costs for your first year of operation and at least the 3 years after that. The lender will also take a deep dive into your personal finances to make sure you’re a good candidate for a loan. 

With a budget in-hand, you’ll know exactly what expenses to anticipate and the revenue you’ll need to generate to meet them. 

3. Obtain Licenses and Permits 

Going into business for yourself is not simply a matter of opening up shop. At the very least, your company will need to be registered with the county it’s established in. If your custom home building company is one that completes actual construction work, you’ll likely need additional licenses and permits to operate.

Required licenses and permits vary by state and municipality . Your local code enforcement office is a great resource to learn about the forms you’ll need to complete to operate.   4. Get Insurance 

Insurance protects you and your company from those “what ifs.” Should the unforeseen happen, you won’t have to worry about losing your company or falling into financial ruin.   5. Form an LLC

An LLC -- limited liability company -- is a business classification. Through this designation, small businesses get the same legal protections as a large corporation. Practically speaking, establishing your custom home building business as an LLC provides a layer of protection between your company and your personal assets . That means any debts, liens, or lawsuits filed against your company stay there.

There are certain instances -- such as fraud -- where LLC protections for your personal assets don’t apply. And different states have different rules about what an LLC designation means for your business. Consult with a lawyer before forming your LLC.   6. Set up an office or showroom

There’s something to be said for walking into an office or showroom. 

For potential clients, going to a brick-and-mortar location gives the impression of legitimacy -- they’re not walking into someone’s house and sitting at their kitchen table to talk about their next home. That’s not to say a custom home building company can’t be run out of the owner’s home. Some do, but have a separate part of their house reserved strictly for business. 

Having a dedicated space for your business gives you plenty of room for:

• Client meetings
• A small library of custom home floor plans
• Building material samples
• Storing information for your custom home builder marketing plans

7. Hire a Staff

Custom home building businesses have two components: sales and project management. Both are equally important and deserve the right attention. As custom home construction projects are large undertakings, it’s best to have a support system of employees at the ready. 

At minimum, your company should have a home dealer and a project manager on staff. They’ll work in tandem with clients through each step of the custom home building process. 

A home dealer meets with prospects and handles most of the up-front work with a client, such as:

• Selling a home package
• Answering client questions
• Understanding clients’ needs and wants
• Orchestrating floor plan development 

Once a client commits to a floor plan, a project manager takes over to organize and oversee the development and construction of a home. This extends to clients who act as their own general contractors. 

With a home dealer and project manager working together, your company is able to service more clients and build more homes. 

8. Establish a List of Subcontractors

Whether your custom home building company is one that manages projects or builds homes, having a diverse list of dependable subcontractors is essential. 

While all home projects have similar construction elements that most general contractors can handle, some elements require specialized labor. It’s not uncommon for custom home builders to hire subcontractors to handle jobs that need a certain level of expertise, such as:

• Installing a foundation
• Electrical wiring
• Creating custom shower enclosures 

With a bullpen of subcontractors, you’re ready to tackle custom home projects no matter what it takes to build them.

9. Do Your Homework 

Those looking to build a custom home want to work with someone well versed in making their project a reality. Nothing drives a client away faster than a custom home builder who can’t answer their questions.  

Doing your homework before opening your doors allows you to truly be a resource to clients. 

A successful -- and reputable -- custom home builder understands their local housing market and the factors that impact home construction, such as material or land prices. They’re also experts on the types of home packages available -- they can speak to all the details of a custom home build and the choices the client needs to make. 

How Barden Helps Your Custom Home Building Business  

Joining the Barden Building Products family as one of our Independent Dealers takes some of the pressure off launching a new business. 

Barden has worked with many new custom home businesses as they started up, giving them the support and tools to succeed. 

As one of our independent dealers, Barden provides you with: 

• Mentorship 
• Marketing materials and funding
• Networking opportunities through our dealer network 
• Reports on market conditions and housing trends 

As a partner to your business, Barden works with you to build a company poised for long-term success.

Start a Custom Home Building Business

Entering the custom home building industry is a big step for anyone. Successful companies don’t just happen -- they start with spending the time to lay the right groundwork .

By taking a thorough approach and getting everything you’ll need to operate lined up ahead of time, you’ll hit the ground running when you open. And you’ll be able to focus on what matters most: running a company to be proud of. 

Learn more about how Barden Building Products helps you start a custom home business.  Download our e-book, Becoming a Barden Independent Dealer: A Blueprint for Success:

Topics: Insider , Behind the Scenes , Process , About , Resources , Barden Independent Dealers

Send us a message!

Subscribe here, recent posts.

• Panelized Construction (47)
• Process (41)
• Home Customization (35)
• Technical Specs (29)
• Behind the Scenes (25)
• Custom Home (19)
• Barden Independent Dealers (18)
• Floor Plans (18)
• Exterior Design (16)
• Budget (14)
• Buffalo Home Building (14)
• Interior Design (13)
• Site Prep (13)
• Pole Barns (12)
• Accessible Home Design (10)
• Resources (10)
• Construction Timeline (9)
• Suppliers (9)
• Insider (7)
• Independent Dealers (5)
• Panel Vs. Modular Home Construction (5)
• Downsizing (4)
• Custom Home Building Industry (3)
• Modern Floor Plans (3)
• Panel Home Building (3)
• Custom Home Pricing (2)
• History (2)
• Panelized Vs. Modular Home Building (2)
• home foundation (2)
• modern farmhouse (2)
• Custom Ranch Home (1)
• Financing (1)
• New Home (1)
• Panel Built Home (1)
• Urban Loft (1)

THE BARDEN & ROBESON CORPORATION

103 Kelly Avenue, Middleport, NY, 14105, United States (716) 995-6500 [email protected]

Mon 8am - 4:30pm Tue 8am - 4:30pm Wed 8am - 4:30pm Thu 8am - 4:30pm Fri 8am - 4:30pm

© 2018 The Barden & Robeson Corporation

Academia.edu no longer supports Internet Explorer.

To browse Academia.edu and the wider internet faster and more securely, please take a few seconds to  upgrade your browser .

Enter the email address you signed up with and we'll email you a reset link.

• We're Hiring!
• Help Center

BUSINESS PLAN FOR GREEN MODULAR HOUSING

Related Papers

Andrew Hoffman , Rebecca Henn

Building and Environment

Mohamed Osmani

Salmiah Aziz

A house that is manufactured in factory processes and produced in a module (as a unit) is defined as Modular Construction System (MCS). It was also known as Modern Method of Construction (MMC) or Offsite Fabrication (OSF) in the construction industry in other developed countries. In Malaysia, the MCS or Volumetric Modules building was categorised as an innovative method in Industrialised Building Systems (IBS) classification. It was considered to promote a solution to the construction industry in enhancing a better productivity and quality objectives. Hence, it seemed to achieve and satisfied the sustainable issues of the housing industry. From the previous research findings such as availability of reliable manufacturers, sustained and durable materials, accessibility to site, factory location, best transportation routes and management, user perception, authority approval, manufacturing and production cost are the outstanding issues that challenged the adoption of modular construction system in Malaysia. This paper is a division of current research on modular design for an affordable home. The adoption of a new method (MCS) was anticipated to promote a new paradigm and way forward for IBS industry to solve its current problems that it has to face in the construction industry. It was expected that the adoption of modular construction into IBS was the avant-garde to produce more affordable home in future. The data and information presented in this paper was gathered from the reviews of the available relevant literature related to MCS and IBS in Malaysia. This paper suggested an analysis of the initial findings for MCS issues to be searched and explored in depth in Malaysia context. This paper also recommended a conclusion that green and sustainability agenda in affordable housing construction are underpinned by design " combinatorial concept " of MCS.

Eric Johan Tijssen

Building Research & Information

James Barlow , David M Gann , Ritsuko Ozaki

Juliette Antoon

Revista Eletrônica de Ciência Administrativa

Marcia Vaclavik

O presente artigo parte da ideia de que os modos de trabalhar têm implicações diretas na constituição do sujeito, e constitui-se de um relato de experiência referente a uma atividade fotográfica desenvolvida em disciplina de um Programa de Pós-Graduação em Administração. Objetiva refletir sobre o uso da fotografia como potencializador da compreensão teórica em Administração. Aproxima-se, assim, do conceito de autoetnografia de Jones (2005) que busca tecer conexões entre vida e arte, experiência e teoria. O artigo apresenta um panorama teórico sobre “fotografia” e “trabalho, gestão e subjetividade”, que embasou as atividades realizadas na disciplina. Desenvolvemos reflexões a partir de duas narrativas a respeito da vivência desafiadora de fotografar práticas de trabalho e de gestão no cotidiano. Discutimos acerca dos modos de estudar, considerando os múltiplos papéis a que são desafiados os integrantes de pós-graduação nos contextos de ensino-aprendizagem, pesquisa e extensão. Argume...

Journal of Neuroendocrinology

Angelique Vetillard

RELATED PAPERS

Gillian Harrop

Muṭāli̒āt-i Mudīriyyat-i Gardishgarī

Mostafa Ebrahimpour

meryem polat

deniz1 ilgaz

Roberto Giordano Lerena

Agenkantong Plastiksampah

Capital & Class

Elizabeth Silva

physica status solidi (a)

Valery Chernov

Women in Sport and Physical Activity Journal

Akilah Francique

Rosemary Smith

Otolaryngologia Polska

Karolina Borowska

Jurnal NERS

Wulan Purnama

International Journal Of Community Medicine And Public Health

Andrei Simion

Jelenkori Társadalmi és Gazdasági Folyamatok

Mariann Móré

Corrosion of Steel in Concrete

John Broomfield

Cochrane Database of Systematic Reviews

LORENNA BORGES

American Journal of Physiology-gastrointestinal and Liver Physiology

Liliana Bianciotti

Journal of Biomedical Materials Research Part A

Brent Vernon

Antonio Carlos Bloise

Gladys Estigarribia

Frontiers in Physiology

James Roberts

See More Documents Like This

•   We're Hiring!
•   Help Center
• Find new research papers in:
• Health Sciences
• Earth Sciences
• Cognitive Science
• Mathematics
• Computer Science
• Academia ©2024

Mobile Home Park Business Plan Template

Written by Dave Lavinsky

Mobile Home Park Business Plan

Over the past 20+ years, we have helped over 500 entrepreneurs and business owners create business plans to start and grow their mobile home park companies.

If you’re unfamiliar with creating a mobile home park business plan, you may think creating one will be a time-consuming and frustrating process. For most entrepreneurs it is, but for you, it won’t be since we’re here to help. We have the experience, resources, and knowledge to help you create a great business plan.

In this article, you will learn some background information on why business planning is important. Then, you will learn how to write a mobile home park business plan step-by-step so you can create your plan today.

Download our Ultimate Business Plan Template here >

What Is a Business Plan?

A business plan provides a snapshot of your mobile home park business as it stands today, and lays out your growth plan for the next five years. It explains your business goals and your strategies for reaching them. It also includes market research to support your plans.  

Why You Need a Business Plan

If you’re looking to start a mobile home park business or grow your existing mobile home park company, you need a business plan. A business plan will help you raise funding, if needed, and plan out the growth of your mobile home park business to improve your chances of success. Your mobile home park business plan is a living document that should be updated annually as your company grows and changes.  

Sources of Funding for Mobile Home Park Businesses

With regards to funding, the main sources of funding for a mobile home park business are personal savings, credit cards, bank loans, and angel investors. When it comes to bank loans, banks will want to review your business plan and gain confidence that you will be able to repay your loan and interest. To acquire this confidence, the loan officer will not only want to ensure that your financials are reasonable, but they will also want to see a professional plan. Such a plan will give them the confidence that you can successfully and professionally operate a business. Personal savings and bank loans are the most common funding paths for mobile home park companies.

Finish Your Business Plan Today!

How to write a business plan for a mobile home park.

If you want to start a mobile home park business or expand your current one, you need a business plan. The guide below details the necessary information for how to write each essential component of your mobile home park business plan.

Executive Summary

Your executive summary provides an introduction to your business plan, but it is normally the last section you write because it provides a summary of each key section of your plan.

The goal of your executive summary is to quickly engage the reader. Explain to them the kind of mobile home park business you are running and the status. For example, are you a startup, do you have a mobile home park business that you would like to grow, or are you operating a chain of mobile home park businesses?

Next, provide an overview of each of the subsequent sections of your plan.

• Give a brief overview of the mobile home park industry.
• Discuss the type of mobile home park business you are operating.
• Detail your direct competitors. Give an overview of your target customers.
• Provide a snapshot of your marketing strategy. Identify the key members of your team.
• Offer an overview of your financial plan.

Company Overview

In your company overview, you will detail the type of mobile home park business you are operating.

For example, you might specialize in one of the following types of mobile home park businesses:

• Retiree or age restricted: This type of mobile home park caters to the needs and preferences of senior adults and usually has a minimum age requirement for residents.
• Family-friendly: This type of mobile home park caters to families and may have amenities that appeal to kids such as a playground or a pool.
• Budget or low cost: This type of mobile home park caters to people looking for the lowest price or those who wish to live a minimalist lifestyle. These parks typically have less amenities, but offer cheaper prices than other options.
• Luxury: This type of mobile home park caters to people looking for a high-end, designer mobile home. These parks are often located in more expensive areas.
• Pet-friendly: This type of mobile home park caters to pet owners and may include pet-friendly amenities such as a dog park.

In addition to explaining the type of mobile home park business you will operate, the company overview needs to provide background on the business.

Include answers to questions such as:

• When and why did you start the business?
• What milestones have you achieved to date? Milestones could include the number of mobile homes rented or sold, the number of parks opened, and reaching $X amount in revenue, etc.
• Your legal business structure. Are you incorporated as an S-Corp? An LLC? A sole proprietorship? Explain your legal structure here.

Industry Analysis

In your industry or market analysis, you need to provide an overview of the mobile home park industry.

While this may seem unnecessary, it serves multiple purposes.

First, researching the mobile home park industry educates you. It helps you understand the market in which you are operating.

Secondly, market research can improve your marketing strategy, particularly if your analysis identifies market trends.

The third reason is to prove to readers that you are an expert in your industry. By conducting the research and presenting it in your plan, you achieve just that.

The following questions should be answered in the industry analysis section of your mobile home park business plan:

• How big is the mobile home park industry (in dollars)?
• Is the market declining or increasing?
• Who are the key competitors in the market?
• Who are the key suppliers in the market?
• What trends are affecting the industry?
• What is the industry’s growth forecast over the next 5 – 10 years?
• What is the relevant market size? That is, how big is the potential target market for your mobile home park business? You can extrapolate such a figure by assessing the size of the market in the entire country and then applying that figure to your local population.

Customer Analysis

The customer analysis section of your mobile home park business plan must detail the customers you serve and/or expect to serve.

The following are examples of customer segments: individuals, schools, families, and corporations.

As you can imagine, the customer segment(s) you choose will have a great impact on the type of mobile home park business you operate. Clearly, individuals would respond to different marketing promotions than corporations, for example.

Try to break out your target customers in terms of their demographic and psychographic profiles. With regards to demographics, including a discussion of the ages, genders, locations, and income levels of the potential customers you seek to serve.

Psychographic profiles explain the wants and needs of your target customers. The more you can recognize and define these needs, the better you will do in attracting and retaining your customers.  

Finish Your Mobile Home Park Business Plan in 1 Day!

Don’t you wish there was a faster, easier way to finish your business plan?

With Growthink’s Ultimate Business Plan Template you can finish your plan in just 8 hours or less!

Competitive Analysis

Your competitive analysis should identify the indirect and direct competitors your business faces and then focus on the latter.

Direct competitors are other mobile home park businesses.

Indirect competitors are other options that customers have to purchase from that aren’t directly competing with your product or service. This includes other types of communities, apartment complexes, condominiums, etc. You need to mention such competition as well.

For each such competitor, provide an overview of their business and document their strengths and weaknesses. Unless you once worked at your competitors’ businesses, it will be impossible to know everything about them. But you should be able to find out key things about them such as

• What types of customers do they serve?
• What type of mobile home park business are they?
• What is their pricing (premium, low, etc.)?
• What are they good at?
• What are their weaknesses?

With regards to the last two questions, think about your answers from the customers’ perspective. And don’t be afraid to ask your competitors’ customers what they like most and least about them.

The final part of your competitive analysis section is to document your areas of competitive advantage. For example:

• Will you make it easier for your customers to obtain your product or service?
• Will you offer products or services that your competition doesn’t?
• Will you provide better customer service?
• Will you offer better pricing?

Think about ways you will outperform your competition and document them in this section of your plan.  

Marketing Plan

Traditionally, a marketing plan includes the four P’s: Product, Price, Place, and Promotion. For a mobile home park business plan, your marketing strategy should include the following:

Product : In the product section, you should reiterate the type of mobile home park company that you documented in your company overview. Then, detail the specific products or services you will be offering. For example, will you provide luxury mobile home units, budget units, or fully furnished units?

Price : Document the prices you will offer and how they compare to your competitors. Essentially in the product and price sub-sections of your plan, you are presenting the products and/or services you offer and their prices.

Place : Place refers to the site of your mobile home park. Document where your company is situated and mention how the site will impact your success. For example, is your mobile home park located close to public transportation, on the outskirts of city limits, or in a rural or secluded area? Discuss how your site might be the ideal location for your customers.

Promotions : The final part of your mobile home park marketing plan is where you will document how you will drive potential customers to your location(s). The following are some promotional methods you might consider:

• Advertise in local papers, radio stations and/or magazines
• Reach out to websites
• Distribute flyers
• Engage in email marketing
• Advertise on social media platforms
• Improve the SEO (search engine optimization) on your website for targeted keywords

Operations Plan

While the earlier sections of your business plan explained your goals, your operations plan describes how you will meet them. Your operations plan should have two distinct sections as follows.

Everyday short-term processes include all of the tasks involved in running your mobile home park business, including answering calls, showing units, billing tenets and collecting rent, etc.

Long-term goals are the milestones you hope to achieve. These could include the dates when you expect to acquire your Xth tenent, or when you hope to reach $X in revenue. It could also be when you expect to expand your mobile home park business to a new city.  

Management Team

To demonstrate your mobile home park business’ potential to succeed, a strong management team is essential. Highlight your key players’ backgrounds, emphasizing those skills and experiences that prove their ability to grow a company.

Ideally, you and/or your team members have direct experience in managing mobile home park businesses. If so, highlight this experience and expertise. But also highlight any experience that you think will help your business succeed.

If your team is lacking, consider assembling an advisory board. An advisory board would include 2 to 8 individuals who would act as mentors to your business. They would help answer questions and provide strategic guidance. If needed, look for advisory board members with experience in managing a mobile home park or successfully running a small rental business.  

Financial Plan

Your financial plan should include your 5-year financial statement broken out both monthly or quarterly for the first year and then annually. Your financial statements include your income statement, balance sheet, and cash flow statements.

Income Statement

An income statement is more commonly called a Profit and Loss statement or P&L. It shows your revenue and then subtracts your costs to show whether you turned a profit or not.

In developing your income statement, you need to devise assumptions. For example, will your mobile home park have 10 units, and will you expect to maintain a 70% capacity on average? And will sales grow by 2% or 10% per year? As you can imagine, your choice of assumptions will greatly impact the financial forecasts for your business. As much as possible, conduct research to try to root your assumptions in reality.

Balance Sheets

Balance sheets show your assets and liabilities. While balance sheets can include much information, try to simplify them to the key items you need to know about. For instance, if you spend $50,000 on building out your mobile home park business, this will not give you immediate profits. Rather it is an asset that will hopefully help you generate profits for years to come. Likewise, if a lender writes you a check for $50,000, you don’t need to pay it back immediately. Rather, that is a liability you will pay back over time.

Cash Flow Statement

Your cash flow statement will help determine how much money you need to start or grow your business, and ensure you never run out of money. What most entrepreneurs and business owners don’t realize is that you can turn a profit but run out of money and go bankrupt.

When creating your Income Statement and Balance Sheets be sure to include several of the key costs needed in starting or growing a mobile home park business:

• Cost of land, units, equipment, and supplies
• Payroll or salaries paid to staff
• Business insurance
• Other start-up expenses (if you’re a new business) like legal expenses, permits, computer software, and equipment

Attach your full financial projections in the appendix of your plan along with any supporting documents that make your plan more compelling. For example, you might include your location lease or a list of amenities you provide.  

Writing a business plan for your mobile home park business is a worthwhile endeavor. If you follow the template above, by the time you are done, you will truly be an expert. You will understand the mobile home park industry, your competition, and your customers. You will develop a marketing strategy and will understand what it takes to launch and grow a successful mobile home park business.

Mobile Home Park Business Plan FAQs

What is the easiest way to complete my mobile home park business plan.

Growthink's Ultimate Business Plan Template allows you to quickly and easily write your mobile home park business plan.

How Do You Start a Mobile Home Park Business?

Starting a mobile home park business is easy with these 14 steps:

• Choose the Name for Your Mobile Home Park Business
• Create Your Mobile Home Park Business Plan
• Choose the Legal Structure for Your Mobile Home Park Business
• Secure Startup Funding for Your Mobile Home Park Business (If Needed)
• Secure a Location for Your Business
• Register Your Mobile Home Park Business with the IRS
• Open a Business Bank Account
• Get a Business Credit Card
• Get the Required Business Licenses and Permits
• Get Business Insurance for Your Mobile Home Park Business
• Buy or Lease the Right Mobile Home Park Business Equipment
• Develop Your Mobile Home Park Business Marketing Materials
• Purchase and Setup the Software Needed to Run Your Mobile Home Park Business
• Open for Business

Learn more about how to start your own mobile home park business .

Don’t you wish there was a faster, easier way to finish your Mobile Home Park business plan?

OR, Let Us Develop Your Plan For You

Since 1999, Growthink has developed business plans for thousands of companies who have gone on to achieve tremendous success.  

Click here to see how a Growthink business planning advisor can create your business plan for you.  

Other Helpful Business Plan Articles & Templates

Mobile Manufactured Home Business Plan [Sample Template]

By: Author Tony Martins Ajaero

Home » Business Plans » Construction & Engineering

Are you about starting a mobile manufactured home company? If YES, here is a complete sample mobile manufactured home business plan template & feasibility report you can use for FREE .

There are several money spinning business opportunities in the real estate industry and one of them is to start a mobile manufactured home building company.

Mobile manufactured home building business is one of those businesses that you need to learn the trade or perhaps get a degree in building technology, civil engineering or related disciplines. One factor that is a threat to mobile manufactured home building companies is the cost increase as a result of inflation, currency devaluation and economic challenges.

Unforeseen delays on the part of government agencies, litigation and also delays from contractors can lead to substantial cost increase especially if the project is heavily dependent on bank loans.

A Sample Mobile Manufactured Home Building Business Plan Template

1. industry overview.

The real estate industry of which mobile manufactured home building business is sub set of is one of the many industries that is a major contributor to the growth of the economy of many nations of the world. Mobile manufactured home building primarily manufactures homes (i.e. mobile homes) and nonresidential mobile buildings for a wide range of clients based on their preferences.

If you are a close watcher of the mobile manufactured home building industry, you will agree that the industry’s foundation shook as the housing bubble burst, with several factors contributing to discourage consumers from spending on home improvements.

Experts projected that the mobile manufactured home building industry recovery will be driven by improvements in employment and per capita disposable income. In the united states and in most countries of the world, home prices are expected to continue to rise, facilitating growth in demand for mobile manufactured homes.

The Bureau of Labor Statistics (United States of America) projects 11.1 percent job growth for the real estate industry between 2012 and 2022, which is about as fast as average.

During that time, an additional 38,000 jobs will open up in the industry, hence any mobile manufactured home building company that is well equipped and positioned will sure rake in huge revenues from this industry within this period and of course the future is bright.

The Mobile Manufactured Home Building industry is indeed a large industry and pretty much active in countries such as United States of America, United Kingdom, Germany, France, Italy, Holland, Switzerland, Australia and Canada et al.

Statistics has it that in the United States of America alone, there are about 3,348 registered and licensed mobile manufactured home building companies scattered all across the United States responsible for employing about 41,935 and the industry rakes in a whooping sum of $19 billion annually.

The industry is projected to grow at 3.8 percent annual growth within 2011 and 2016. Berkshire Hathaway Inc., Cavco Industries Inc., and Champion Enterprises Inc. have the lion market share in the industry.

Studies show that the mobile manufactured home building industry has a low concentration of ownership, with the three largest operators (Berkshire Hathaway Inc., Cavco Industries Inc., and Champion Enterprises Inc.) expected to generate less than a fourth of revenue in 2016.

The industry’s highly fragmented structure is composed of many small-scale establishments servicing narrow regional markets.

However, market share concentration has remained stagnant since 2011. Small, less profitable players were driven out during the recession, or purchased by manufacturers looking to expand through acquisition. Industry participation has yet to pick up meaningfully since.

The mobile manufactured home building cum real estate industry is highly regulated in the United States of America and anyone who aspires to start a mobile manufactured home building company must apply and obtain a license before they can legally operate in the industry.

Lastly, as a mobile manufactured home building professional, it is very important to be able to use your ideas to meet the rapidly changing needs of the society when it comes to mobile manufactured home buildings; you should be able to operate with international best practices.

2. Executive Summary

Brown Roof® Mobile Home Company is a U.S. based mobile manufactured home building company. Our head office will be located in a standard office facility in the heart of Austin – Texas. Although our Head Office will be located in Austin – Texas, but we will open our branch offices in major cities in all regions of the United States of America – within the first two years of operation.

Brown Roof® Mobile Home Company is going to be a self-administered and a self-managed real estate investment trust (REIT).

We will manufacture various sizes and designs of mobile homes for a wide range of clients. We will work towards becoming one of the largest mobile manufactured home building companies in the United States of America with active presence in major cities.

We are quite aware that mobile manufactured home building business requires reasonable capital base, which is why we have perfect plans for steady flow of cash from private investors who are interested in working with us. We can confidently say that we have a robust financial standing and we are ready to take on any opportunity that comes our way in the real estate industry.

As part of our plans to make our customers our number one priority and to become one of the leading mobile manufactured home building company in the United States of America, we have perfected plans to adopt international best practices that can favorable compete with the best in the industry.

Brown Roof® Mobile Home Company will at all times demonstrate her commitment to sustainability, both individually and as a firm, by actively participating in our communities and integrating sustainable business practices wherever possible.

We will ensure that we hold ourselves accountable to the highest standards by meeting our client’s needs precisely and completely. Brown Roof® Mobile Home Company will be owned majorly by Berkley Roy and his immediate family members. Berkley Roy has a Degree in Building Engineering and Diploma in Carpentry.

3. Our Products and Services

Brown Roof® Mobile Home Company is going to manufacture a wide range of mobile homes within the scope of the mobile manufactured home building industry in the United States of America. Our intention of starting our mobile manufactured home building company is to favorably compete with leading players in the industry both in the United States of America and in the world at large.

We are well prepared to make profits from the industry and we will do all that is permitted by the law in the United States to achieve our business goals, aim and ambition. Our business offerings are listed below;

• Manufactured (mobile) homes
• Non – residential mobile buildings

4. Our Mission and Vision Statement

• Our vision is to become one of the top 10 mobile manufactured home building companies in the United States of America within the first 10 years of starting Brown Roof® Mobile Home Company.
• Our mission is to manufacture standard mobile home buildings for both corporate and individual clients in the United States of America.

Our Business Structure

Our company’s structure is not entirely different from what is obtainable in the mobile manufactured home building business industry. As a matter of priority, we have decided to create a structure that will allow for easy growth for all our employees and also, we have created platforms that will enable us attract some of the best hands in the industry.

We are quite aware that the success of any business lies in the foundation on which the business is built on, which is why we have decided to build our mobile manufactured home building company on the right business foundation. We will ensure that we only hire people that are qualified, honest, hardworking, customer centric and are ready to work to help us build a prosperous business that will benefit all our stakeholders.

As a matter of fact, profit-sharing arrangement will be made available to all our senior management staff and it will be based on their performance for a period of five years or more depending how fast we meet our set target.

Brown Roof® Mobile Home Company is fully aware of the modus operandi in the mobile manufactured home building line of business, hence adequate provision and competitive packages has been prepared for independent sales agents. Our marketing department will be responsible for managing this aspect of our business structure.

Below is the business structure we will build Brown Roof® Mobile Home Company on;

• Chief Executive Officer

Project Manager

Admin and HR Manager

• Head of Construction and Renovation
• Business Developer/Sales and Marketing
• Customer Service Executive/Front Desk Officer

5. Job Roles and Responsibilities

Chief Executive Officer – CEO (President):

• Increases management’s effectiveness by recruiting, selecting, orienting, training, coaching, counseling, and disciplining managers; communicating values, strategies, and objectives; assigning accountabilities; planning, monitoring, and appraising job results; developing incentives; developing a climate for offering information and opinions; providing educational opportunities.
• Creates, communicates, and implements the organization’s vision, mission, and overall direction – i.e. leading the development and implementation of the overall organization’s strategy.
• Responsible for fixing prices and signing business deals
• Responsible for providing direction for the business
• Responsible for signing checks and documents on behalf of the company
• Evaluates the success of the organization
• Reports to the board
• Responsible for the planning, management and coordinating all projects on behalf of the company
• Supervises building projects
• Ensure compliance during project executions
• Provides advice on the management of projects
• Responsible for carrying out risk assessment
• Using IT systems and software to keep track of people and progress of ongoing projects
• Ensures that project desired result is achieved, the most efficient resources are utilized and different interests involved are satisfied
• Responsible for overseeing the smooth running of HR and administrative tasks for the organization
• Designs job descriptions with KPI to drive performance management for clients
• Maintains office supplies by checking stocks; placing and expediting orders; evaluating new products
• Ensures operation of equipment by completing preventive maintenance requirements; calling for repairs
• Defines job positions for recruitment and managing interviewing process
• Carries out  induction for new team members
• Responsible for training, evaluation and assessment of employees
• Responsible for arranging travel, meetings and appointments
• Oversee the smooth running of the daily office activities

Building Engineers or Craftsperson

• Responsible for designing and constructions of mobile homes and non – residential mobile buildings
• Establishes and enforces company’s engineering and construction standards
• Ensures that renovation/construction work meets or exceeds standards within a designated geographic area.
• Provides overall direction on assigned mobile home construction projects; reviews and makes recommendations on planning and design of projects; monitors day‐to‐day progress and activities on project construction sites

Marketing and Sales Executive/Business Developer

• Identify, prioritize, and reach out to new partners, and business opportunities et al
• Identifies development opportunities; follows up on development leads and contacts; participates in the structuring and financing of projects; assures the completion of development projects.
• Responsible for supervising implementation, advocate for the customer’s need s, and communicate with clients
• Finds and qualifies land for development based on company’s land requirements; maintains a land search database; initiates discussions with property owners about the possible sale of property
• Develop, execute and evaluate new plans for expanding sales
• Document all customer contact and information
• Represent the company in strategic meetings
• Help increase sales and growth for the company
• Responsible for preparing financial reports, budgets, and financial statements for the organization
• Provides managers with financial analyses, development budgets, and accounting reports; analyzes financial feasibility for the most complex proposed projects; conducts market research to forecast trends and business conditions
• Responsible for financial forecasting and risks analysis
• Performs cash management, general ledger accounting, and financial reporting for one or more properties.
• Responsible for developing and managing financial systems and policies
• Responsible for administering payrolls
• Ensuring compliance with taxation legislation
• Handles all financial transactions for the company
• Serves as internal auditor for the company

Front Desk/Customer’s Service Officer

• Receives visitors/clients on behalf of the organization
• Receives parcels/documents for the company
• Handles enquiries via e-mail and phone calls for the organization
• Distribute mails in the organization
• Ensures that all contacts with clients (e-mail, walk-In center, SMS or phone) provides the client with a personalized customer service experience of the highest level
• Through interaction with clients on the phone, uses every opportunity to build client’s interest in the company’s products and services
• Consistently stays abreast of any new information on the company’s properties that are put up for sale, promotional campaigns etc. to ensure accurate and helpful information is supplied to clients when they make inquiries

6. SWOT Analysis

The fact that mobile manufactured home building business is a very rewarding business does not mean that there are no challenges in the industry.

Starting a mobile manufactured home building business in the United States of America comes with its own fair share of challenges, you would have to abide by the law and also compete with loads of other entrepreneurs in the real estate business value chain who also are interested in making a living and building a business in the US.

In order to compete favorably in the mobile manufactured home building industry, we have been able to hire the services of tested and trusted business and HR consultants to help us conduct critical SWOT analysis for us. We intend maximizing our strengths, explore all opportunities we will come across, properly manage our weakness and confront our threats.

Here is a summary from the result of the SWOT analysis that was conducted on behalf of Brown Roof® Mobile Home Company;

Some of our strength that we will be bringing to the table in the mobile manufactured home building business is our robust relations with people who need mobile homes.

Our access to funding and also, we have a team of experts who have cut their teeth in the mobile manufactured home building line of business. Our commission structure and relationship with freelance real estate agents in Austin Texas and other state in the US will also count towards our advantage.

As a newbie in the mobile manufactured home building line of business, we might have some challenges competing with big time property developers and other mobile manufactured home building companies that have been in the industry for many years; that perhaps is part of our weakness.

• Opportunities:

The opportunities in the mobile manufactured home business especially as a mobile manufactured home building company is massive considering the number of people in the United States that want to acquire mobile homes. We are well – positioned and ready to take advantage of any opportunity that comes our way.

One obvious threat confronting us is that consumers have increasingly opted to purchase conventional homes over manufactured homes.

Some other threats that we are likely going to face as a mobile manufactured home building company are unfavorable government policies , and global economic downturn; global economic downturn usually affect spending power and the real estate industry is known to encounter decline in sales and profits during this period.

There is hardly anything we can do as regards these threats other than to be optimistic that things will continue to work for our good.

7. MARKET ANALYSIS

• Market Trends

The market trends in the real estate industry are that there are no fixed profit projections when engaging in the construction of mobile homes for clients. The profit you stand to gain depends on loads of factors amongst which are your attention to details, ability to come up with unique designs and knowing exactly when to seal a deal.

If you are able to get all the above stated factors right as a mobile manufactured home building company, your gains will always be far more than your loss.

One thing is certain for every mobile manufactured home building company; if they are hardworking, creative and proactive, they will always generate enough income to meet all their overhead and operational cost, keep their business going without struggle and make reasonable profits from all business deals that they are involved in.

8. Our Target Market

As a mobile manufactured home building company, our target market cuts across people of different classes and people from all walks of life.

We are coming into the mobile manufactured home industry with a business concept that will enable us work with the highly – placed as well as lowly placed people who are only interested in acquiring mobile homes at an affordable price.

As a matter of fact, our target market is the whole of the United States of America and we have put plans in place to recruit freelance agents to represent our business interest wherever they are located in the United States of America. Below is a list of the people and organizations that we have specifically designed our products and services for;

• Families and individuals who are interested in acquiring a decent and well – constructed mobile home
• Corporate organizations who are interested in acquiring their own mobile non – residential building
• The government of the United States of America (Government contracts)

Our Competitive Advantage

The mobile manufactured home industry is indeed a very prolific and highly competitive industry. We are quite aware that to be highly competitive in the mobile manufactured home building industry means that you should be able to deliver good quality mobile homes and you should be able to meet the expectations of your clients at all times.

Brown Roof® Mobile Home Company might be a new mobile manufactured home building company, but the management team of the business are professional who have what it takes to grow a business from scratch to become a top brand within the shortest time possible.

They are core professionals, licensed and highly qualified people that can successfully help her clients remodel their homes to fit into the ideal picture of a 21 st century home. These are part of what will count as a competitive advantage for us.

Aside from our robust experience and expertise of our team of experts, we have a very strong online presence that will enable us attract clients from all across the United States of America.

Lastly, our employees will be well taken care of, and their welfare package will be among the best within our category in the industry. It will enable them to be more than willing to build the business with us and help deliver our set goals and achieve all our business aims and objectives. We will also engage freelance marketing agents to help us market our services.

9. SALES AND MARKETING STRATEGY

• Sources of Income

Brown Roof® Mobile Home Company is established with the aim of maximizing profits in the mobile manufactured home industry. Although we are a mobile manufactured home building company, but part of our work force are also licensed real estate agents hence we intend generating additional income from diverse means in the real estate industry.

We have successfully built a vibrant real estate network that covers the whole of the United States of America so as to help us build a profitable business. Below are the sources we intend exploring to generate income for Brown Roof® Mobile Home Company;

10. Sales Forecast

We are well positioned to take on the challenges that are synonymous to mobile manufactured home building businesses in the United States, and we are quite optimistic that we will meet out set target of generating enough profits from the first month of operations and grow the business to other states in the United States of America within record time.

We have been able to critically examine the real estate market, we have analyzed our chances in the industry and we have been able to come up with the following sales forecast. The sales projection is based on information gathered on the field and some assumptions peculiar to similar startups in Austin – Texas;

Below are the sales projections for Brown Roof® Mobile Home Company. It is based on the location of our business and the mobile manufactured home buildings that we will be offering;

• First Fiscal Year: $500,000
• Second Fiscal Year: $1.2 million
• Third Fiscal Year: $1.7 million

N.B : This projection is done based on what is obtainable in the industry and with the assumption that there won’t be any major economic meltdown and any major competitor offering same additional services as we do within the locations where we have a strong business presence.

Please note that the above projection might be lower and at the same time it might be higher since some factors are beyond our control.

• Marketing Strategy and Sales Strategy

We are quite mindful of the fact that there are stiff competitions in the mobile manufactured home building industry in the United States of America; hence we have been able to hire some of the best business developers to handle our sales and marketing.

Our sales and marketing team will be recruited based on their vast experience in the industry and they will be trained on a regular basis so as to be well equipped to meet their targets and the overall goal of the organization.

Our goal is to become one of the leading mobile manufactured home building companies in the United States of America which is why we have mapped out strategies that will help us take advantage of the available market and grow to become a major force in the industry.

Brown Roof® Mobile Home Company is set to make use of the following marketing and sales strategies;

• Introduce our business by sending introductory letters alongside our brochure to stake holders in the real estate industry and potential clients through the United States of America
• Advertise our business in real estate/properties magazines and websites
• List our business on yellow pages (local directories)
• Attend real estate related expos, seminars, and business fairs et al
• Leverage on the internet (social media platforms) and our official website to promote our business
• Encourage word of mouth marketing especially when we have a home for sale

11. Publicity and Advertising Strategy

We have been able to work with our consultants to help us map out publicity and advertising strategies that will help us penetrate our target market.

We are set to take the mobile manufactured home building industry by storm which is why we have made provisions for effective publicity and advertisement of our company. Below are the platforms we intend to leverage on to promote and advertise our mobile manufactured home business;

• Place adverts on both print and electronic media platforms
• Place our flexi banners with our company’s logo and contacts in every mobile home we put up for sale
• Sponsor relevant TV shows so as to be able to communicate our brand and what we do
• Maximize our company’s website to promote our business
• Leverage on the internet and social media platforms and other platforms (real estate online forums) to promote our business and list our properties for sale and for lease.
• Install our billboards in strategic locations
• Distribute our fliers and handbills in targeted areas from time to time
• Ensure that all our workers wear our branded shirts and all our vehicles are well branded with our company’s logo.

12. Our Pricing Strategy

Part of our business strategy is to ensure that we work within the budget of our potential clients to help them build mobile homes to meet their expectations. It is the practice in most parts of the world for properties to be valued by professionals based on the area the facility is located, the type of facility and other factors.

Since we are not directly in control of the pricing system in the real estate industry we can only abide by what is obtainable when it comes to fixing a price for our mobile homes. But one thing is certain, we will ensure that we deliver excellent jobs when have we are contracted to do so.

Lastly, we will ensure that we keep our fees below the average market rate for all of our clients.  In addition, we will also offer special discounted rates to our clients from time to time especially when they recommend clients to us.

• Payment Options

At Brown Roof® Mobile Home Company our payment policy is all inclusive because we are aware that different people prefer different payment options as it suits them but at the same time, we will not accept payment by cash because of the volume of cash that will be involved in most of our transactions.

Here are the payment options that Brown Roof® Mobile Home Company will make available to her clients;

• Payment by via bank transfer
• Payment via online bank transfer
• Payment via check
• Payment via bank draft

In view of the above, we have chosen banking platforms that will help us achieve our plans without any itches and we will also pay our freelance sales agents with the same platforms. Our bank account numbers will be made available on our website and promotional materials.

13. Startup Expenditure (Budget)

In setting up any business, the amount or cost will depend on the approach and scale you want to undertake. If you intend to go big by renting a place, then you would need a good amount of capital as you would need to ensure that your employees are well taken care of, and that your facility is conducive enough for workers to be creative and productive.

The tools and equipment that will be used are nearly the same cost everywhere, and any difference in prices would be minimal and can be overlooked. As for the detailed cost analysis for starting a mobile manufactured home building company; it might differ in other countries due to the value of their money.

However, this is what it would cost us to set up Brown Roof® Mobile Home Company in the United States of America;

• The total fee for incorporating the business in The United States of America – $750
• The budget for permits and license – $2,000
• The cost for hiring Consultant – $2,500
• The cost for computer software apps (Accounting Software, Payroll Software, CRM Software, Microsoft Office, QuickBooks Pro et al) – $7,000
• The budget for insurance (general liability, workers’ compensation and property casualty) coverage at a total premium – $5,400
• Cost for payment of rent for a suitable Office and workshop facility with enough space in Austin – Texas for 12 months at $1.76 per square feet in the total amount of – $255,600
• The amount required for purchasing construction equipment and tools – 25,000
• The cost for office remodeling (construction of racks and shelves) – $20,000
• The cost for equipping the office (computers, printers, fax machines, furniture, telephones, filing cabins, safety gadgets and electronics et al) – $15,000
• Other start-up expenses including phone and utility deposits ( $2,500 )
• Operational cost for the first 3 months (salaries of employees, payments of bills et al) – $100,000
• The cost of Launching our official Website – $600
• Additional Expenditure (Business cards, Signage, Adverts and Promotions et al) – $5,000

Going by the report from the market research and feasibility studies conducted, we will need over five hundred and fifty thousand ( 550,000 ) U.S. dollars to successfully set up a small scale but standard mobile manufactured home building company in the United States of America.

Generating Startup Capital for Brown Roof® Mobile Home Company

Brown Roof® Mobile Home Company is a business that will be owned and managed by Berkley Roy and his immediate family members, which is why they decided to restrict the sourcing of the startup capital for the business to just three major sources.

• Generate part of the startup capital from personal savings and sale of his stocks
• Generate part of the startup capital from friends and other extended family members
• Generate a larger chunk of the startup capital from the bank (loan facility)

N.B: We have been able to generate about $100,000 (Personal savings $80,000 and soft loan from family members $20,000 ) and we are at the final stages of obtaining a loan facility of $450,000 from our bank. All the papers and documents have been duly signed and submitted, the loan has been approved and any moment from now our account will be credited.

14. Sustainability and Expansion Strategy

The future of a business lies in the number of loyal customers that they have, the capacity and competence of their employees, their investment strategy and the business structure. If all of these factors are missing from a business, then it won’t be too long before the business close shop.

One of our major goals of starting Brown Roof® Mobile Home Company is to build a business that will survive off its own cash flow without the need for injecting finance from external sources once the business is officially running. We know that one of the ways of gaining approval and winning customers over is to sell our mobile homes a little bit cheaper than what is obtainable in the market and we are well prepared to survive on lower profit margin for a while.

Brown Roof® Mobile Home Company will make sure that the right foundation, structures and processes are put in place to ensure that our staff welfare are well taken of. Our company’s corporate culture is designed to drive our business to greater heights and training and re training of our workforce is at the top burner.

We know that if that is put in place, we will be able to successfully hire and retain the best hands we can get in the industry; they will be more committed to help us build the business of our dreams.

Check List/Milestone

• Business Name Availability Check: Completed
• Business Incorporation: Completed
• Opening of Corporate Bank Accounts various banks in the United States: Completed
• Opening Online Payment Platforms: Completed
• Application and Obtaining Tax Payer’s ID: In Progress
• Application for business license and permit: Completed
• Purchase of all forms of Insurance for the Business: Completed
• Renting of office and workshop facility and remodeling the facility in Austin – Texas: Completed
• Conducting Feasibility Studies: Completed
• Generating capital from the CEO: Completed
• Applications for Loan from our Bankers: In Progress
• Writing of Business Plan: Completed
• Drafting of Employee’s Handbook: Completed
• Drafting of Contract Documents and other relevant Legal Documents: In Progress
• Design of The Company’s Logo: Completed
• Graphic Designs and Printing of Promotional Materials: Completed
• Recruitment of employees: In Progress
• Purchase of the needed furniture, office equipment, electronic appliances and facility facelift: In progress
• Creating official website for the company: In Progress
• Creating awareness for the business (Business PR): In Progress
• Health and Safety and Fire Safety Arrangement: In Progress
• Establishing business relationship with key players in the industry (networking and membership of relevant real estate bodies): In Progress

Related Posts:

• Dump Truck Business Plan [Sample Template]
• Architectural Company Business Plan [Sample Template]
• Diamond Cutting and Polishing Business Plan [Sample Template]
• Construction Equipment Rental Business Plan [Sample Template]
• Home Remodeling Business Plan [Sample Template]

Mobile Home Park Business Plan Template

Written by Dave Lavinsky

Mobile Home Park Business Plan

You’ve come to the right place to create your Mobile Home Park business plan.

We have helped over 1,000 entrepreneurs and business owners create business plans and many have used them to start or grow their Mobile Home Parks.

Below is a template to help you create each section of your Mobile Home Park business plan.

Executive Summary

Business overview.

Riverside Meadows Mobile Home Community is a mobile home park business located in Trenton, Pennsylvania. The company is founded by Garrett and Penny Harden, both former employees of a sizable mobile home park neighborhood. Garrett was the Operations Manager for his former employer, overseeing everything needed for the community, including tenant relations, maintenance, landscaping and general day-to-day management. Penny was the Administrative Manager for the same company, where she took on the administrative tasks, including overseeing rent payments, daily correspondence, tenant needs, and park personnel. She also handled payroll and accounting duties.

Product Offering

The following are the services that Riverside Meadows Mobile Home Community will provide:

• A safe and comfortable living environment
• A strong sense of community
• A clubhouse, recreational areas, playgrounds, walking trails, and community gardens
• Lush landscaping environment with grass and trees at each mobile home unit
• Convenient access to highways, public transportation, and shopping centers
• Comfortable lifestyle for individuals, families, retirees, and seasonal residents
• An inviting and sustainable community
• On-call maintenance and repair service for residents

Customer Focus

Riverside Meadows Mobile Home Community will target individual adults of all ages. They will target families. They will target seniors who desire a tight-knit community and socialization. They will target those seeking affordable housing options. They will target homeowners looking to downsize.

Management Team

Riverside Meadows Mobile Home Community will be co-owned and operated by Garrett and Penny Harden. They have recruited John Jacobs to be the Property Manager. They have also recruited Tiny Landen to be the Maintenance and Repairs Manager. Garrett recruited Janine Harris to be the Resident Services Manager and Penny recruited Art Granger to be the Property Oversight Manager.

Garrett holds a bachelor’s degree in Finance from Pennsylvania State University. His former employment at a sizable mobile home park business gave him over twelve years of experience as he took on the role of the Operations Manager. He learned every aspect of operating and deftly handled the resident requests, communications and maintenance needs of all. Penny Harden was employed by the same company, where she held the role of Administrative Manager. She will continue in that role with Art Granger in personnel oversight.

John Jacobs was formerly employed for five years by a small mobile home park as the General Manager. He created a system to successfully integrate new families into the park, while encouraging seniors in the park to engage with the community. This brought new life to the mobile home park, enabling the owners to enlarge the park and expand the amenities. John will take on the role of Property Manager, where he will oversee resident screening, lease agreements, rent collection, and dispute resolution.

Tiny Landen will be the Maintenance and Repairs Manager, having been employed for the past six years as a maintenance supervisor for a homeowner’s association. He will establish a regular maintenance schedule, including landscaping, infrastructure upkeep, and mobile home inspections.

Janine Harris will be the Resident Services Manager, providing responsive customer service, facilitating community events, and addressing residents’ concerns. She was formerly the Resident Advisor for Garrett Harden.

Art Granger will be the Property Oversight Manager. In his role, he will assist Tiny Landen and ensure compliance with zoning regulations, safety codes, and housing laws. Art was recruited by Penny Harden, as he was formerly the Property Assistant Manager and worked with her on a daily basis.

Success Factors

Riverside Meadows Mobile Home Community will be able to achieve success by offering the following competitive advantages:

• Friendly, knowledgeable, and highly-qualified team of Riverside Meadows Mobile Home Community
• Lush landscaping environment with grass and trees at each mobile home lot
• Comprehensive menu of services for on-call maintenance and repair service for residents
• Riverside Meadows Mobile Home Community offers excellent pricing and package pricing for families. Their pricing structure is the most cost effective compared to the competition.

Financial Highlights

Riverside Meadows Mobile Home Community is seeking $200,000 in debt financing to launch its mobile home community business. The funding will be dedicated toward securing the office space and purchasing office equipment and supplies. Funding will also be dedicated toward three months of overhead costs to include payroll of the staff, rent, and marketing costs for the print ads and marketing costs. The breakout of the funding is below:

• Office space build-out: $20,000
• Office equipment, supplies, and materials: $10,000
• Three months of overhead expenses (payroll, rent, utilities): $150,000
• Marketing costs: $10,000
• Working capital: $10,000

The following graph outlines the financial projections for Riverside Meadows Mobile Home Community.

Company Overview

Who is riverside meadows mobile home community.

Riverside Meadows Mobile Home Community is a newly established, full-service mobile home community in Trenton, Pennsylvania. Riverside Meadows Mobile Home Community will be the most reliable, cost-effective, and efficient choice for individuals and families in Trenton and the surrounding communities. Riverside Meadows Mobile Home Community will provide a comprehensive menu of amenities and services for all mobile home owners to utilize. Their full-service approach includes a comprehensive array of attractive amenities and services.

  Riverside Meadows Mobile Home Community will be able to host over 300 individuals or families on spacious lots. The team of professionals are highly qualified and experienced in mobile home lifestyles, as well as all maintenance and repairs of those homes that may be needed. Riverside Meadows Mobile Home Community removes all headaches and issues of owning a home and ensures all issues are taken care of expeditiously while delivering the best customer service.

Riverside Meadows Mobile Home Community History

Riverside Meadows Mobile Home Community will be co-owned and operated by Garrett and Penny Harden. They are both former employees of a sizable mobile home park neighborhood. Garrett was the Operations Manager for his former employer, overseeing everything needed for the community, including tenant relations, maintenance, landscaping and general day-to-day management. Penny was the Administrative Manager for the same company, where she took on the administrative tasks, including overseeing rent payments, daily correspondence, tenant needs, and park personnel. She also handled payroll and accounting duties.

Since incorporation, Riverside Meadows Mobile Home Community has achieved the following milestones:

• Registered Riverside Meadows Mobile Home Community, LLC to transact business in the state of Pennsylvania.
• Has a contract in place for a 5,000 square foot office at a building next door to the mobile home community property.
• Reached out to numerous former associates and contacts to spread the word of Riverside Meadows Mobile Home Community.
• Began recruiting a staff of ten and six office personnel to work at Riverside Meadows Mobile Home Community.

Riverside Meadows Mobile Home Community Services

The following will be the services Riverside Meadows Mobile Home Community will provide:

Industry Analysis

The mobile home park industry is expected to grow over the next five years to over $22 billion. The growth will be driven by affordable housing demand. The growth will be driven by an aging population who want fewer homeowner responsibilities, but want the community of a neighborhood The growth will be driven by investment opportunities for those who choose to buy and lease out such properties. Costs will likely be reduced as economics of scale continue Costs will likely be reduced as technology advances Costs will likely be reduced as sustainability and energy-reducing properties become standard

Customer Analysis

Demographic profile of target market, customer segmentation.

Riverside Meadows Mobile Home Community will primarily target the following customer profiles:

• Adults of all ages
• Seniors who desire socialization without the homeowner responsibilities
• Individuals seeking affordable housing options
• Homeowners looking to downsize

Competitive Analysis

Direct and indirect competitors.

Riverside Meadows Mobile Home Community will face competition from other companies with similar business profiles. A description of each competitor company is below.

Golden Oaks Mobile Home Village

Golden Oaks Mobile Home Village is an exclusive “seniors only” mobile home park designed to provide a comfortable and vibrant living environment for retirees seeking an active and fulfilling lifestyle. Nestled amidst serene surroundings, the park offers a peaceful retreat while fostering a strong sense of community among its residents. The company is owned by Jacob Silverstein, who built the mobile home village in 2006. The village consists of 150 senior mobile home lots, a clubhouse and library, a pool and spa, and other amenities to serve seniors. There is a 24-hour maintenance and repair service for the residents and a social director who oversees the social gatherings of mobile home park members.

Brookfield Mobile Home Park

Brookfield Mobile Home Park is a welcoming mobile home park designed specifically for young families seeking a safe, supportive, and family-oriented community. The park offers a range of amenities and services tailored to meet the needs of families with children, creating an environment where both parents and kids can thrive. Brookfield Mobile Home Park is owned and operated by Sam and Jackson Bower, who share the operations responsibilities equally at the 75 unit park. Sam and Jackson have several years of experience in mobile home park management, which led them to open the Brookfield Mobile Home Park in 2001.

Sam and Jackson Bower direct all amenities toward children, having installed a superior climbing structure and play set within a park atmosphere for the children in the community to enjoy. The families who live in Brookfield Mobile Home Park socialize together and often eat meals together on a weekly basis. Over 80% of those who moved in during 2001 are still in residence there.

Trenton Mobile Home Park

The Trenton Mobile Home Park was launched in 2011 by Dottie Hamerston, a former mobile home park resident who desired to help the seniors in her community by building a seniors-only park for them. Trenton Mobile Home Park features spacious and meticulously maintained mobile home sites that offer residents the opportunity to personalize their living spaces by gardening in small enclosed backyards and by providing wooden decking for each site. Each site is thoughtfully designed to accommodate the unique needs of senior residents, smoothing walkways and roads, with swimming pools that accommodate disabled residents and by continually assessing senior living accommodations to provide the best living environment for them.

Trenton Mobile Home Park is in an older neighborhood in Trenton, Pennsylvania and the owner recently hired a security team to regularly patrol the community from 11 pm to 7 am. This service was deemed necessary, as seniors have little ability to protect themselves, particularly when living alone. This additional amenity brought new potential homeowners to view empty sites for rent.

Competitive Advantage

Riverside Meadows Mobile Home Community will be able to offer the following advantages over their competition:

Marketing Plan

Brand & value proposition.

Riverside Meadows Mobile Home Community will offer the unique value proposition to its clientele:

• Highly-qualified team of skilled employees who are able to provide a comprehensive set of amenities and services for the homeowners

Promotions Strategy

The promotions strategy for Riverside Meadows Mobile Home Community is as follows:

Word of Mouth/Referrals

Riverside Meadows Mobile Home Community has built up an extensive list of former employee associates and contacts over the years by providing exceptional service and expertise for homeowners and their employers. Those associates have indicated they will refer friends and help spread the word of Riverside Meadows Mobile Home Community.

Professional Associations and Networking

Riverside Meadows Mobile Home Community will join community associations and industry groups to network and spread the word of the new community. They will also engage in the leadership of community groups to give back to the people who live in the area and encourage future homeownership in the mobile home community.

Print Advertising

Riverside Meadows Mobile Home Community will announce their launch via a direct mail piece to every resident in Trenton and those in surrounding communities. An invitation to the launch will be issued, along with an invitation to tour the grounds and community and share in a champagne brunch.

Website/SEO Marketing

Riverside Meadows Mobile Home Community will fully utilize their website. The website will be well organized, informative, and list all the amenities and services that Riverside Meadows Mobile Home Community provides. The website will also list their contact information and list current home sites available for rent. The website will engage in SEO marketing tactics so that anytime someone types in the Google or Bing search engine “mobile home park” or “mobile homes near me”, Riverside Meadows Mobile Home Community will be listed at the top of the search results.

The pricing of Riverside Meadows Mobile Home Community will be moderate and on par with competitors so customers feel they receive excellent value when purchasing their services.

Operations Plan

The following will be the operations plan for Riverside Meadows Mobile Home Community. Operation Functions:

• Garrett Harden will be the co-owner and President of the company. He will oversee all staff and manage client relations.
• Penny Harden will be the co-owner and Vice-President of the company. She will be the Administrative Manager, handling the oversight of paperwork and documents.
• John Jacobs will be the Property Manager, where he will oversee resident screening, lease agreements, rent collection, and dispute resolution.
• Tiny Landen will be the Maintenance and Repairs Manager. In this role, he will establish a regular maintenance schedule, including landscaping, infrastructure upkeep, and mobile home inspections.
• Janine Harris will be the Resident Services Manager, providing responsive customer service, facilitating community events, and addressing residents’ concerns.
• Art Granger will be the Property Oversight Manager. In his role, he will assist Tiny Landen and ensure compliance with zoning regulations, safety codes, and housing laws.

Milestones:

Riverside Meadows Mobile Home Community will have the following milestones completed in the next six months.

• 5/1/202X – Finalize contract to lease office space
• 5/15/202X – Finalize personnel contracts for the Riverside Meadows Mobile Home Community
• 6/1/202X – Finalize contracts for Riverside Meadows Mobile Home Community suppliers
• 6/15/202X – Begin networking at community and industry events
• 6/22/202X – Begin moving into Riverside Meadows Mobile Home Community office
• 7/1/202X – Riverside Meadows Mobile Home Community opens its doors for business

Financial Plan

Key revenue & costs.

The revenue drivers for Riverside Meadows Mobile Home Community are the fees they will charge to the homeowners for their rental and maintenance services.

The cost drivers will be the overhead costs required in order to staff Riverside Meadows Mobile Home Community. The expenses will be the payroll cost, rent, utilities, office supplies, and marketing materials.

Funding Requirements and Use of Funds

Riverside Meadows Mobile Home Community is seeking $200,000 in debt financing to launch its mobile home community. The funding will be dedicated toward securing the office space and purchasing office equipment and supplies. Funding will also be dedicated toward three months of overhead costs to include payroll of the staff, rent, and marketing costs for the print ads and association memberships. The breakout of the funding is below:

Key Assumptions

The following outlines the key assumptions required in order to achieve the revenue and cost numbers in the financials and in order to pay off the startup business loan.

• Number of Residents Per Year: 308
• Average Revenue per Month: $308,000
• Office Lease per Year: $100,000

Financial Projections

Income statement, balance sheet, cash flow statement, mobile home park business plan faqs, what is a mobile home park business plan.

A mobile home park business plan is a plan to start and/or grow your mobile home park business. Among other things, it outlines your business concept, identifies your target customers, presents your marketing plan and details your financial projections.

You can easily complete your Mobile Home Park business plan using our Mobile Home Park Business Plan Template here .

What are the Main Types of Mobile Home Park Businesses? 

There are a number of different kinds of mobile home park businesses , some examples include: Retiree or age restricted, Family-friendly, Budget or low cost, Luxury, and Pet-friendly.

How Do You Get Funding for Your Mobile Home Park Business Plan?

Mobile Home Park businesses are often funded through small business loans. Personal savings, credit card financing and angel investors are also popular forms of funding.

What are the Steps To Start a Mobile Home Park Business?

Starting a mobile home park business can be an exciting endeavor. Having a clear roadmap of the steps to start a business will help you stay focused on your goals and get started faster.

1. Develop A Mobile Home Park Business Plan - The first step in starting a business is to create a detailed mobile home park business plan that outlines all aspects of the venture. This should include potential market size and target customers, the services or products you will offer, pricing strategies and a detailed financial forecast. 

2. Choose Your Legal Structure - It's important to select an appropriate legal entity for your mobile home park business. This could be a limited liability company (LLC), corporation, partnership, or sole proprietorship. Each type has its own benefits and drawbacks so it’s important to do research and choose wisely so that your mobile home park business is in compliance with local laws.

3. Register Your Mobile Home Park Business - Once you have chosen a legal structure, the next step is to register your mobile home park business with the government or state where you’re operating from. This includes obtaining licenses and permits as required by federal, state, and local laws.

4. Identify Financing Options - It’s likely that you’ll need some capital to start your mobile home park business, so take some time to identify what financing options are available such as bank loans, investor funding, grants, or crowdfunding platforms.

5. Choose a Location - Whether you plan on operating out of a physical location or not, you should always have an idea of where you’ll be based should it become necessary in the future as well as what kind of space would be suitable for your operations.

6. Hire Employees - There are several ways to find qualified employees including job boards like LinkedIn or Indeed as well as hiring agencies if needed – depending on what type of employees you need it might also be more effective to reach out directly through networking events.

7. Acquire Necessary Mobile Home Park Equipment & Supplies - In order to start your mobile home park business, you'll need to purchase all of the necessary equipment and supplies to run a successful operation.

8. Market & Promote Your Business - Once you have all the necessary pieces in place, it’s time to start promoting and marketing your mobile home park business. This includes creating a website, utilizing social media platforms like Facebook or Twitter, and having an effective Search Engine Optimization (SEO) strategy. You should also consider traditional marketing techniques such as radio or print advertising. 

Learn more about how to start a successful mobile home park business:

• How to Start a Mobile Home Park

• Show me homes regardless of collection
• Any Sq. Ft.
• Under 1,500
• 1,500 - 2,000
• 2,000 - 2,500

Ranch and Cape Cod floor plans from 1390 to 2370 Sq Ft

Home is never far away. Open the door to your family’s forever. Let’s design a dream home together.

See plan of the month see michigan model home join the ritz-craft family.

I’m a Home Buyer.

Custom. Not Complicated.

I’m a Builder.

More Builds. Less Time.

With Us, It’s Personal

• Providing a safe and productive work environment for our employees
• Developing strong, decade-long relationships with our independent builder network
• Providing products and services to home buyers that are unparalleled in design, workmanship, and quality

Why Ritz Craft

The Highest-Quality Homes Built Today

View More About Our Quality

A library of specially chosen floor plans with unique features and popular layouts.

Faster Than Site Built

View Our Floor Plans Download Floor Plans

Custom Building Simplified ™

Custom and simple. It’s the connection that defines the Ritz-Craft Advantage. As part of your team, we join the simplicity of pre-designed floor plans with the custom details you’ve dreamed of for years.

Modest to Magnificent

Homestead or benchmark.

Semi-Custom, Value Crafted Plans

Custom Plans Awaiting Your Ideas

• Square Feet
• Cape Cod Story and a half
• Pre-Designed for Maximum Value
• Floor Plan Modifications
• Kitchen & Bath Options
• Optional Features
• 1,000 - 2,400
• Partially Customizable
• Pre-designed Alternate Layouts
• Broad Offering of Optional Selections
• 1,500 - 4,000+
• Fully Customizable
• Full Selection of Features (plus your own design ideas)

Open the Door to A New Career

At Ritz-Craft, you’re empowered to reach your greatest potential and produce high-quality work in a safe, family-oriented environment

Explore Job Opportunities

Sign-up to receive a free Planning Guide PDF

Photos, ideas, inspirations, floor plans, and valuable tips for planning your dream home.

• Single-story
• Open Layout

• Story and a half construction
• Choose to finish the upper level right away or later on when you need to expand your living space
• Achieve the interior living area of a two story with the exterior coziness of cottage-like design

• Multiple stories
• Ideal for narrow lots where you must built up instead of out
• Ideal for large and growing families

Homestead Ranch

Homestead two-story, benchmark ranch, benchmark cape cod, benchmark two-story.

Modular Home Buyers Guide

The complete guide to buying and selling your modular home..

Just Released: New for 2024

This brand-new guide for 2024 will teach you all about the benefits of building modular as well as what steps you need to take while getting started. From finding the right builder to financing your home, this guide is the perfect introduction to the world of modular building.

Why Choose Modular?

Request a quote today, inside the 2024 modular home buyer's guide, modular 101.

What is a modular home? Are there specific codes and standards that need to be followed? Are modular homes just like traditionally built homes?

Advantages of Modular 

Gain a greater understanding of all the benefits of modular construction.

Exclusive Articles

Read exclusive articles from the Modular Home Builders Association

FAQ From Industry Experts 

Find out the most commonly asked questions by homeowners from MHBA members!

Interviews With MHBA Members

Exclusive Interviews with industry leaders on subjects such as financing a modular home, building the perfect modular home, and more!

Modular Home Gallery

Take a look at some of the best modular homes around courtesy of members

Page Sponsors

Get Your Mobile Home Dealers Business Essentials Today!

Foster growth with 250+ time-saving, business-specific templates. Swift designs, easy tools, all in one place.

Embark on Your Mobile Home Dealership Journey

Diving into the mobile home dealers business is an adventurous venture for aspiring entrepreneurs looking to make a significant impact in the housing market. It's a journey filled with rewarding challenges, offering affordable living solutions to many. The first step involves thorough market research, understanding the needs and preferences of your target audience. Crafting a compelling business plan follows, outlining your vision, strategies, and financial projections. Establishing strong relationships with manufacturers and securing a strategic location are crucial components of your foundation. This exciting path promises not only personal growth but also the opportunity to transform lives by providing comfortable, cost-effective homes.

The Initial Hurdle: Understanding Market Demand

Embarking on the journey of starting your own mobile home dealers business comes with its unique set of challenges. One of the first obstacles you might encounter is gauging the market demand accurately. It's imperative to understand not just the current trends but also to anticipate future shifts in consumer preferences. This requires diligent research and an ability to read between the lines of market reports. Recognizing the ebb and flow of demand will serve as your compass, guiding your business strategies toward success.

Zoning Laws and Regulations

Navigating the maze of zoning laws and regulations can be daunting for new entrants in the mobile home dealers industry. Each city or county may have its own set of rules governing where and how mobile homes can be placed. Familiarizing yourself with these regulations early on is crucial to avoiding costly mistakes. It often involves consulting with legal experts and local authorities, which can be time-consuming but is undeniably essential. Ensuring compliance not only protects your investment but also builds your reputation as a reliable dealer.

Finding Reliable Manufacturers

The backbone of a successful mobile home dealers business lies in partnering with trustworthy manufacturers. The quality of the homes you sell directly impacts customer satisfaction and your brand's reputation. However, establishing solid relationships with reputable manufacturers takes time and requires thorough vetting. It's vital to look beyond cost considerations, focusing instead on quality, reliability, and after-sales support. Choosing the right partners is a step that sets the foundation for long-term success.

Securing Financing

In the realm of mobile home dealerships, securing adequate financing can pose a significant hurdle. Whether it's for purchasing inventory or covering operational costs, access to capital is critical. You'll find that traditional lenders may have reservations about financing mobile home dealers businesses due to perceived risks. Exploring alternative financing options, such as partnerships or private investors, becomes indispensable. Crafting a compelling business plan that highlights your market understanding and strategies for risk mitigation will improve your chances of securing necessary funds.

Marketing Your Business Effectively

In today's digital age, marketing your mobile home dealers business requires innovation and adaptability. Traditional advertising methods are no longer sufficient; embracing online marketing strategies is crucial for reaching a wider audience. Developing an engaging website, leveraging social media platforms, and implementing search engine optimization (SEO) techniques are just the beginning. However, it's not only about being seen; it's about connecting with potential customers in meaningful ways that resonate with their desires and needs. A well-crafted marketing strategy can spell the difference between obscurity and prominence in this competitive field.

Boost campaigns with 250+ editable templates. Save, reuse, and wield design tools for business growth.

Building a Strong Customer Service Foundation

The importance of exemplary customer service cannot be overstated in the journey of how to start and sustain a successful mobile home dealers business. It begins with empathy, understanding each customer's unique situation, needs, and aspirations regarding their ideal home. Training your staff to approach each interaction with professionalism and warmth makes all the difference in converting inquiries into sales and one-time buyers into loyal advocates for your brand. Moreover, prompt responses to queries and concerns reinforce trustworthiness--a key ingredient in building lasting relationships. Excellence in customer service turns challenges into opportunities for growth and differentiation.

Staying Ahead With Trend Analysis

Keeping abreast of industry trends is vital for anyone wondering how to start on the right foot in the mobile home dealers sector. It's not just about responding to current demands but anticipating future developments that could impact your business model. This involves continuous learning, attending industry conferences, networking with other professionals, and conducting regular market analysis. Such proactive measures enable you to adjust your strategies dynamically, maintaining relevance in a rapidly evolving market. Staying ahead means being prepared to innovate constantly--leveraging new technologies and adopting sustainable practices that appeal to environmentally conscious consumers.

Leveraging Technology: The Role of Desygner

In our digitally-driven world, leveraging technology has become non-negotiable for up-and-coming businesses like mobile home dealerships. One such tool at the forefront is Desygner--a versatile platform that offers powerful solutions for designing marketing materials effortlessly without needing professional design skills., From creating impactful social media posts to producing compelling brochures or business cards,, Desygner enables entrepreneurs to craft visually appealing content that captivates potential customers., Its user-friendly interface ensures that even novices can produce professional-grade designs,, making it an invaluable resource for enhancing your marketing efforts without breaking the bank..

Wrapping It Up: Your Path to Success in the Mobile Home Dealers Sector

Embarking on the journey of starting a Mobile Home Dealers business is indeed an exhilarating venture. As we reach the conclusion of our comprehensive guide, it's essential to reflect on the critical steps necessary for laying down a robust foundation for your business. The landscape of mobile home sales offers vast potential for those willing to diligently navigate its intricacies.

Before you set sail on this entrepreneurial voyage, understanding market needs and aligning them with your business model is paramount. From securing the right location to fostering relationships with manufacturers and understanding regulatory requirements, each aspect plays a pivotal role in your success. Additionally, developing a nuanced marketing strategy that resonates with your target demographic cannot be overlooked.

In today's digital age, leveraging technology and online marketing tools becomes indispensable. Here are several actionable tips to propel your business forward:

• Conduct thorough market research to identify your niche.
• Create a comprehensive business plan detailing your strategy.
• Secure financing through loans or investors if necessary.
• Choose a strategic location for your dealership.
• Build strong relationships with mobile home manufacturers.
• Understand and comply with all relevant regulations.
• Develop an engaging, user-friendly website.
• Incorporate Desygner for crafting professional marketing materials effortlessly.

To thrive in the mobile home dealers industry, adopting innovative tools and strategies is crucial. As you embark on this venture, remember that perseverance, adaptability, and customer-centricity are your best allies. For those looking to make an indelible mark with their marketing efforts, signing up at Desygner offers an unparalleled advantage. Embrace this opportunity to bring creativity and efficiency to your promotional activities as you pave your way to success in the mobile home dealers realm.

Revolutionizing Marketing for Mobile Home Dealers

Crafting Captivating Content for Mobile Home Dealers

UNLOCK YOUR BUSINESS POTENTIAL!

Get every material you need for your business in just a few clicks

Impresa Modular

Modular is the Modern Solution Efficient, affordable & beautiful homes - inside & out

Already have a plan or want to customize a plan? Contact Us

• Categories Ranch Two Story Cape Multi-Family Split Level Split Foyer
• Styles Traditional Log Homes Cabin Chalet Coastal Contemporary Tiny House

Innovation in Custom Home Building

If it’s your dream of owning a home that has never been lived in and reflects your tastes, you’re a candidate to build a custom modular home. Modern modular construction creates homes that are beautiful both inside and out. In this age of automation, there are a number of benefits to this ultra-efficient building method. The difference is the process…

Enter the next generation of home construction:

Modern modular homes.

Traditional home construction has remained basically unchanged for almost 200 years. Materials arrive at the home site and are individually cut and assembled outdoors in the elements by laborers, regardless of their experience and expertise. The process produces excessive waste, wrestles with maintaining schedules, and exposes materials to moisture creating a potential breeding ground for mold and mildew. The process creates beautiful homes but has always struggled to produce homes that promote a healthy and safe living environment for families that present-day building methods provide.

Modular homes use simultaneous in-factory manufacturing and onsite foundation work to create structures that are built-to-last up to 50% faster than those using conventional construction.

Building off site insures better construction quality management. Materials that are delivered to the construction facility are safely and securely stored in a protected warehouse to prevent damage or deterioration from moisture and the elements. With prefab homes , the construction process is carefully engineered to create a sequence of steps that is repeated precisely on every module. The assembly line method decreases the variability that occurs on a site-built project.  The automated processes within a modular factory are dedicated to creating high quality homes with inspections at each station. This virtually eliminates on-the-fly decisions and drastically reduces unexpected complications that can regularly occur in the field for homes built with traditional construction.

Construction productivity; how fast, how well, and at what cost a home can be constructed — directly impacts the price of a home. Modular homes can be provided at the highest value because they take advantage of the modern modular building technique.

Time Lapse of a Coastal Modular Home

Have you ever wondered what a modular home set looks like? View this video of an Impresa Modular, two story modular home being set on the shoreline in New Jersey. This 3 minute time lapse shows the entire one day set as the crane places the home sections in place.

Beautiful Home Design

Many people associate custom homes with large homes or expensive homes. However a true custom home can range from something as simple as a ranch-style home to a much more elaborate two-story floor plan designed to fit your lifestyle. A home should reflect the personalities of the people who live in it and should be specifically built for an individual customer. Colors, materials, fixtures as well as the floor plan are chosen specifically to create a home that is beautiful to the home buyer.

Modular homes offer almost limitless design opportunities. Your home should reflect your personality and your lifestyle. With innovative thinking and a wonderful partnership with our clients, Impresa Modular is a part of the higher level of planning and design for our customer’s beautiful modular homes.

A common opinion among some people is that a house has to be huge or expensive to be beautiful or amazing. This is far from being true. Some modern modular homes seek to emphasize functionality over frills, and they showcase energy efficiency and the ability to almost disappear in a wooded area rather than stand out. Still others focus on the interior rather than the exterior. For example, while the outside might still be the traditional design that fits right into the neighborhood, the inside may be a collection of open rooms that seamlessly flow one into the other.

The path to your dream home depends on a variety of factors, particularly your budget and the level of customization you want.

Our clients are active participants that can achieve a higher level of satisfaction when building their beautiful custom modular homes with the input and advice of our consultants. Diversity in architecture is a given. Home buyers can enjoy the idea of owning an unusual masterpiece which not only promotes a highly functional lifestyle but also one which is aesthetically pleasing to the eye. As an innovator in modular design, we work with our clients to create modern modular homes that cater to your lifestyle needs. We look forward to working with you to bring your beautiful dream home to life .

Why build a modular home?

Quality & value.

We consult with you throughout the process to provide a modular home that expresses your style and delivers on value .

Modern Construction

Your modular home is built in a temperature-controlled indoor environment that is safer and more efficient than building outdoors.

Efficient & Healthy

We control the precision construction of your modular home making it energy efficient and healthier for your family.

Modular Homes Offer Green Building and Energy Efficiency

Energy efficiency and indoor air quality are becoming more important to many of our customers. Especially as they learn about the pitfalls of traditional onsite construction. These two subjects are playing a greater role in the decision process of our customers when they decide to use modular construction to build their new custom home.

The objective of green building is to use resources more efficiently and wisely.

Modular construction promotes healthy and comfortable homes. By designing for energy, water, and resource efficiency, modular homes improve building performance with enhanced comfort and lower operating costs. Modular construction allows you to easily incorporate sustainability. You can specify the use of recycled materials, LED lighting, high-efficiency mechanical systems, and sustainably harvested wood just as you would with any building system. By promoting green building, modular homes can conserve limited resources, and protect our natural environment for the long-term health of our planet and future generations.

Superior engineering and the latest construction technology significantly increases the energy-efficiency of your new modular home.

The process itself promotes energy efficient home construction. Your home is built from the inside out. With access to interior walls throughout the building process, typical air infiltration points are sealed better than with onsite construction. What this means to you is that the building envelope of your custom home is fabricated to be super energy efficient. This is a standard feature with modular construction. Increased insulation, high-tech sealants, and the use of advanced materials are just some of the reasons to decide on the advantages of modular building for your custom home.

Minimize your environmental impact and Financial outlay by outfitting your home with sustainable technology

The cost of a house can be counted in dollars, but the construction and ongoing costs of operating a home takes a toll on the environment that can be hard to measure.  A growing number of people are determined to minimize both the environmental impact and their financial expenditure by equipping their homes with sustainable technology.

This is resulting in a boom in sustainable building that is driving higher levels of architectural and engineering innovation. Modular construction is the perfect building system to promote sustainable building. Several Green Building Programs literally award additional points for the use of modular construction because of the superior building process. Let Impresa Modular help you accomplish your required level of “green”: from simple energy efficiency to net-zero and beyond.

From Our Blog

What if ben franklin invented modular construction, how do you appraise a home and why do you want one, the only way you can predict the future is to build it, experience and knowledge you can trust.

Choosing the right builder to provide your new home is one of the most important decisions you will make in the home buying process. Impresa Modular is a custom builder that has chosen to exclusively offer modular construction to meet the needs of our customers. We believe it delivers beautiful homes, supports innovative home design, and delivers safe and healthy homes for our clients. Our modular homes can be one-of-a-kind creations that offers an even greater range of design choices than most traditional builders.

Experience, knowledge, hundreds of standard home plans, and almost limitless customization ability – we are all of these qualities combined in one builder. We are the only nationwide builder of modular homes with the local ability to plan, design, and deliver your unique custom home at the best value.

Our team of home consultants are the most knowledgeable you can find when it comes to custom modular home building. During the design stage for your home you will have a wide range of choices to make as you create a truly unique home. Given the variety of choices involved, it’s not unusual for custom home buyers to experience some emotional ups and downs during the process, more than a new home buyer that is building a production home may experience in their new home journey. Knowing what to expect at each stage comes from strong communication. Just knowing what choices you’ll have to make, and when, can go a long way toward making your custom home building process smooth and produce the home you have always dreamed about. We pride ourselves on being the custom home builder that has the answers when you need them most.

Impresa Modular is a leader in modular construction

Some may make the claim but we back it up. Our national presence gives us access to resources and capabilities that average builders don’t even know exist. When selecting the custom home builder to partner with in building their new home, most of our customers use the same evaluation criteria. They want a builder that will listen to their needs, that will guide them through the building process, and that they feel they can trust. With open communication, the strength of a nationwide company backing your local home consultant, and years of knowledge and experience, we want to be your choice as a trusted partner when it comes time to build your new home.

Testimonials

Lance C. from Sterling, VA

Borgi B., President/CEO of Kalix – Assisted Living, Rolla, ND

Laura R., Ellicottville, NY

Dwight and Angie D., Clintwood, VA

Popular House Plans In Your Area

Brookside 3 2.5 1789 sqft This home is perfect for any place with a view. With its gables, dormers and wrap around porch it has... --> Bayview MK 3 2.0 1437 sqft When you walk in the foyer of this home you will be in Awe of the Great Room with its... --> Riverside 2 2.5 1136 sqft This Awesome Tiny House Cabin has everything you need. It has a great open floor plan and a nice sized... --> Albany MK 3 2.5 1670 sqft The Albany has a U-shaped kitchen and is open to the dining room. The master bathroom has a garden tub... --> Bainbridge 3 2.0 1840 sqft Cross over into a life of comfort and class with the Bainbridge plan. You’ll gain an appreciation for its features... --> Barclay 3 2.5 1315 sqft Two words capture the Barclay design: just right. Its 3 bedrooms and 2.5 baths are situated for maximum convenience and... --> Carlsbad 3 1.5 1056 sqft The Carlsbad is a spacious house plan. This single-story home features an open-concept living area, dining room, and kitchen with... --> Appalachian 2 2.0 1007 sqft This home has conveniently placed the laundry space in the kitchen right new to the master bedroom. Kitchen flows right... --> Afton Villa 4 3.0 2760 sqft If you’re ready for a home with awesome style that raises the bar, consider the Afton Villa plan. It’s a... --> Ranch Chalet 3 2.0 1568 sqft The Ranch Chalet is a charming and spacious home design. With a total living area of 1,586 square feet, this... -->

View All Modular Home Plans

We build nationwide!

Choose a state on the map or click a state below.

• Connecticut
• Massachusetts
• Mississippi
• New Hampshire
• North Carolina
• North Dakota
• Pennsylvania
• Rhode Island
• South Carolina
• South Dakota
• Washington DC
• West Virginia

My Custom Home

• RANCH STYLE HOME
• 1-1/2 STORY HOME
• 2 STORY HOME
• ON THE DRAWING BOARD
• Builder Login

PHOTOS, ELEVATIONS & FLOOR PLANS

MODULAR HOMES

General Housing Corporation is a Michigan modular homes manufacturer with an impressive portfolio of more than 6,000 modular homes, additions, and small commercial buildings throughout the great State of Michigan. Our homes range from 392 square feet to more than 2,900 square feet, and they meet the same stringent Michigan building codes as our “site-built” counterparts. General Housing Corporation partners with a wide and experienced network of licensed builders to provide you with a local contractor to help manage your project. We have hundreds of professionally designed floorplans and other custom options to help make your dream home a reality!

Our modular homes are built by experienced craftsmen and transported to your site for completion by a GHC-authorized builder licensed in your area. Our system yields high-quality structures with fewer time delays than our “site-built” counterparts. GHC methods reduce waste going into landfills, while providing an extremely stable structure. Additionally, we protect our materials from the elements, unlike “site-built” options, where materials may be exposed to the sun, rain, snow, wind, and theft.

We’ve been manufacturing some of the best modular homes in Michigan for more than 40 years! We take great pride in the craftsmanship we build into our work, and we welcome the opportunity to build you dream home. Please give us a call or email us to further discuss your project.

THE BENEFITS OF BUILDING MODULAR

Time savings, online home designer, customize home.

Our online home designer allows you to review and choose the specifics of your dream home.

So Many Options

We offer a wide selection of options, however, if you don’t see what you want, let us know. We’ll work hard to make it happen.

Take Design Anywhere

Make your selections from any mobile device, at anytime, anywhere. Once completed, print them off and take them to your GHC authorized licensed builder.

Vast Selection

We offer a broad range of home styles and floor plans; however, we excel at customization, and we’ll prove it whenever possible.

Unmatched Speed

The construction time using our building system is most often significantly faster than traditional building systems.

Great Value

Our homes are solid, square and tight.  We use quality materials, and have superior fit and finish – all at a cost that will likely be lower than a traditional site built home.

We offer a wide selection of options for your home, however, if you don’t see what you want, let us know.  We’ll work hard to make it happen.

Make your selections from any mobile device, at anytime, anywhere.  Once completed, print them off, and take them to your GHC authorized licensed builder.

What Are You Waiting For?

Contact Us!

800-798-2217

Open by Appt. Only

Mon - Fri: 10am to 4:30pm

Northwood Modular Homes is a premier modular home builder serving mid-Michigan. We welcome specialized and unique projects such as custom designed homes and lake cottages. Our model homes are open for personalized tours. The floor plans we offer range from 1,000 sq. ft. to 3,000 sq. ft.

With few limitations in style or design, today is the day you can start creating the space where you’ll  love to live. Start with an idea, then add your own features to have your dream home brought to life.  Let us help you build your dream.

208+ Floor Plans 

Want to see more? Tour a model home? Ask questions? Get started? 

With Northwood Modular Homes, You're Part of the Design Team

Colors & finishes, trim & more.

4915 Cemetery Road ~ Cass City, MI 48726

Housing | Catastrophe modeling proposal would reshape…

Share this:.

• Click to share on Facebook (Opens in new window)
• Click to share on Twitter (Opens in new window)
• Click to share on Reddit (Opens in new window)
• Click to print (Opens in new window)
• Investigative Reporting
• Environment

Housing | Catastrophe modeling proposal would reshape California’s home insurance

The department of insurance is inviting public comment on the proposed regulation ahead of an april 23 meeting..

In an effort to staunch the exodus of home insurers fleeing the state, California Insurance Commissioner Ricardo Lara on Thursday unveiled a proposal for letting those insurers use computer models of possible future catastrophes to justify rate increases.

Also see: State Farm shedding 72,000 home insurance policies in California

The plan is part of yearlong effort to overhaul regulations and ease the insurance market crisis in the wildfire-stricken state.

Insurers use catastrophe models to calculate rates in every other state, but California has instead required the companies to use only historic loss experience based on the past 20 years. Insurers say that keeps them from pricing the growing risks from a warming climate into policies. In recent years, many insurers have stopped offering new coverage and dropped customers in wildfire risk areas, forcing them to buy bare-bones, last-resort policies at two or three times the cost.

“We can no longer look solely to the past as a guide to the future,” Lara said in a statement Thursday. “My strategy will help modernize our marketplace, restoring options for consumers while safeguarding the independent, transparent review of rate filings by Department of Insurance experts, which is a bedrock principle of California law.”

The second-term elected commissioner has been in a political vice as a growing number of homeowners in and around wildland areas face soaring premiums and cancelled coverage due to escalating wildfire losses. The state has experienced 14 of the state’s 20 most destructive wildfires over the past 10 years . It has only aggravated the state’s worsening problems with housing affordability, a top voter concern.

Consumer advocates behind the 1989 Proposition 103 voter initiative that set the state’s current insurance regulatory framework have criticized computer modeling as proprietary “black box” formulas that amount to fancy risk estimates insurers would use to drive unwarranted rate hikes.

Consumer Watchdog founder Harvey Rosenfield, Proposition 103’s author, has noted that catastrophe modeling hasn’t helped hurricane-wracked Florida, which is facing a home insurance crisis of its own while homeowners there already pay some of the highest premiums in the country. He’s not necessarily opposed to them but said there must be transparency around their use. Consumer Watchdog says such models have helped push Florida rates two to three times higher than California’s.

“Black box catastrophe models are notoriously contradictory and unreliable, which is why public review and transparency are key before insurance companies are allowed to use them to raise rates,” Rosenfield said Thursday. He said Lara’s plan “appears drafted to limit the information available to the public about the impact of models on rates in violation of Proposition 103.”

Insurers, however, applauded Lara’s proposal and argued that it will go a long way toward stabilizing the California home insurance market.

“As Californians grapple with record inflation and become increasingly vulnerable to climate-driven extreme weather, including catastrophic wildfires, this is a critically needed tool to help identify future risks more accurately and set rates that reflect our new reality,” said Mark Sektnan, vice president of state government relations for the American Property Casualty Insurance Association. “More accurate ratemaking will help restore balance to the insurance market and ensure all Californians have access to the coverage they need.”

The Department of Insurance is inviting public comment on the proposed catastrophe modeling regulation ahead of an April 23 meeting . That will help shape the final regulation expected by the end of the year.

It is the second initiative in a plan Lara announced last fall, spurred by Gov. Gavin Newsom, for what he called the biggest overhaul of the state’s insurance regulations in three decades. He expects to complete the plan by December.

Last month Lara unveiled a proposal to speed approval of requested rate increases , but both consumer advocates and insurers voiced concerns about that plan. A public hearing is scheduled March 26.

Faster rate approval and predictive catastrophe modeling are two of three key demands insurers have insisted are needed to stabilize the insurance market and provide homeowners with more coverage options. A third, allowing insurers to bill policyholders for reinsurance — coverage insurers buy for themselves to limit their catastrophic loss exposure — is expected to be announced soon.

Lara has promised that in exchange for granting insurers’ ratemaking wishes, they must agree to provide 85% of their statewide home insurance market share in wildfire-risk areas. Rosenfield and independent industry analysts have been skeptical that such a commitment is feasible or enforceable.

Catastrophe modeling already is being used in the state to set policy rates for earthquakes and fires caused by them, Lara said. The new proposal would expand the use to include wildfire, terrorism and flood protection for homeowners and commercial property.

Commercial insurance policies to cover terrorism are offered separately, while standard homeowners policies cover fire, smoke and explosion, which could include acts of terrorism. Terrorism is too infrequent in the U.S. to base risk on historical losses, but the department said catastrophe modeling could provide a tool to better assess that risk.

Rosenfield said the proposed rule could lead to even further expansion of catastrophe modeling to boost rates for car insurance and coverage of other risks unrelated to wildfires and that it “fails to spell out whether or how the Department of Insurance would assess a model’s bias, accuracy, or the validity of the science.”

• Newsroom Guidelines
• Report an Error

More in Housing

Housing | California is No. 1 in U.S. for unemployment

Housing | Yes, even ‘Little Home on the Prairie’ has a lesson for real estate

Housing | HOA Homefront: Myths mold consultants use to scare residents, homeowners

Housing | Housing market malaise hasn’t cut options for equity rich homeowners

Home › Moscow, Michigan Manufactured Homes

Manufactured Homes In Moscow, Michigan

Popular manufactured homes in moscow, michigan.

Frustrated with other home shopping sites that only offer photos? ManufacturedHomes.com is happy to give buyers the ability to virtually experience a new manufactured or modular home from their computer or mobile device, wherever they are. This exciting technology gives a 360 degree view from a huge variety of vantage points inside the home, giving you a virtual walk-through experience that plain photos simply can’t match. When you look for the perfect factory-built home in Moscow, Michigan, keep an eye out for the 3D Tour icon and take a tour for yourself!

Just like with traditional housing, it’s important to have someone walk you through the home buying process. That’s why we provide you with a growing directory of manufactured and modular home retailers and local builders. Their sole focus is to help you and your family customize and purchase the home you love. We list retailers from all over the country, so there’s a good chance that a qualified, trustworthy retailer isn’t far from Moscow, Michigan.

When picking a manufactured or modular home, it’s important to feel comfortable that your new home will be a good fit for your family and designed to match your lifestyle. It all starts with choosing a floor plan that has enough bedrooms, bathrooms, and square feet. However, one of the best things about factory built homes is that you have the freedom to change almost anything about your home, including materials, accessories, trim, decor, paint color, and much more.

Landmark Ultra / 13 - 2LM2007V

• Manufactured
• MH Advantage

• 32'0" x 72'0"

LandMark Forever / 5 - 2LM2303V

• 32'0" x 58'0"

Mojave / The Farmstead 6763V

• 15'6" x 76'0"

Inspiration LE (MW) / The Goddard 24027

• 27'0" x 56'0"

Inspiration LE (SW) / The Hertz 24524

• 15'4" x 76'0"

Inspiration LE (SW) / The National 24525

Moscow, michigan area overview.

Wondering what it’s like to live in Moscow, Michigan? We understand that choosing a place to live is almost as important as choosing a manufactured or modular home that’s right for you. Take a look below and see what the area has to offer. Compare the average cost of a traditional stick-built home in Moscow with that of a manufactured or modular home, and see why factory-built is the right choice. We also have lots of helpful links that can help you explore Moscow and get a better idea of what it’s like to live there.

Moscow, Michigan Community Info

Entertainment, popular home styles.

• New Manufactured Homes
• Park Models
• Man Camp Housing
• Oil Field Housing
• 4 Bedroom Manufactured Homes
• 5 Bedroom Manufactured Homes
• Single Wides
• Double Wides

Nearby Places

Nearby zip codes, popular manufacturers in moscow, michigan.

Fairmont Homes

Genesis Homes

Ritz-Craft Custom Homes

MidCountry Homes

Popular retailers in moscow, michigan.

Little Valley Homes

Clayton Homes Factory Direct of Garrett

Champion Homes Center

Factory Expo Home Centers

Explore local moscow, michigan lenders.

We Specialize In

• Home Only Loans
• Construction

States Served

Manufacturedhomeloans.com

• Cash Out Refinance

Nexa Mortgage, LLC

Triad Financial Services

Popular communities in moscow, michigan, spring valley estates.

• Hanover, MI
• On-Site Staff
• (517) 563-2820
• Swimming Pool
• Pet Friendly
• Clubhouse / Community Center
• Off-Street Parking
• (248) 349-2500

Evergreen Estates

• Jonesville, MI
• Community Events
• (517) 849-9400

Bean Creek MHC

• Manitou Beach, MI
• (517) 759-5269

Popular Homes For Sale In Moscow, Michigan

• Move-in Ready

Schult / 1748 Sherwood

Skyline / 1724 sherwood, cavco / 2821 mallow, redman / 2938 mallow.

Putin dismissed US warnings about a potential terror incident as 'blackmail' just 3 days before concert hall attack

• Shooters attacked a Moscow concert hall on Friday, killing at least 60 and injuring more than 100.
• Earlier this month, the US embassy issued a security alert warning of a potential terror attack.
• Just days ago, Vladimir Putin dismissed the idea as "blackmail" from the West.

Russian President Vladimir Putin dismissed US warnings about a potential terror incident in Moscow just days before shooters attacked a concert hall in the city on Friday.

At least 60 people are dead and more than 100 are injured after multiple armed individuals stormed the Crocus City Hall in Moscow, an investigative committee reported . The state-run news agency TASS reported 40 deaths earlier in the day, citing Russia's Federal Security Service, or FSB, which called the incident a "terrorist attack."

Graphic videos posted to social media purport to show the attack unfolding. In some of the footage, gunshots and concertgoers' screams can be heard.

According to Russian state media , the unidentified attackers were armed with assault rifles and opened fire in the lobby of the building before moving into the main concern hall, where a band was scheduled to perform. It added that an explosion inside the venue sparked the fire, which engulfed at least a third of the building and spread to the roof .

Earlier this month, the US embassy in Russia issued a security alert warning that "extremists have imminent plans" for a terror attack in Moscow and urged people to avoid crowds, monitor local media for updates, and be aware of their surroundings.

"The Embassy is monitoring reports that extremists have imminent plans to target large gatherings in Moscow, to include concerts, and U.S. citizens should be advised to avoid large gatherings over the next 48 hours," the March 7 security alert said.

Putin addressed the warnings a couple of weeks later, criticizing the warning as "provocative."

Related stories

TASS reported that Putin said on March 19 the aim of "the recent provocative statements of a number of official Western structures about the possibility of terrorist attacks in Russia" was harming Russian society .

"All this resembles outright blackmail and the intention to intimidate and destabilize our society," Putin said, state media covering his remarks reported.

The US embassy issued another alert on Friday saying it was "aware" of the attack and urged Americans to avoid the area.

"We strongly condemn the horrendous attack carried out at a concert hall in Moscow," Russia's foreign ministry said in an official statement. "We express our deepest sympathies with the families of the victims."

Shortly after Friday's attack, ISIS claimed responsibility, according to a post on Telegram from a news agency affiliated with the terrorist group. US officials later confirmed that a branch of ISIS, Islamic State-Khorasan, or ISIS-K, was responsible and had been planning an attack.

The group has been known to operate in Afghanistan, Pakistan, and Iran and was suspected to be active inside Russia, two US officials told The Washington Post, which reported that the embassy alert was based, at least in part, on intelligence about ISIS-K activity in Russia.

A White House official shared more information Friday evening in a statement reported by multiple outlets.

"Earlier this month, the US government had information about a planned terrorist attack in Moscow — potentially targeting large gatherings, to include concerts — which prompted the State Department to issue a public advisory to Americans in Russia," Adrienne Watson, a spokesperson for the White House National Security Council, said.

"The U.S. government also shared this information with Russian authorities in accordance with its longstanding 'duty to warn' policy," Watson said, referring to the US policy in the intelligence community to notify potential victims, regardless of whether they are US citizens, of certain credible impending threats.

Watch: VIDEO: How Russian media manufactured an alternate reality about the war in Ukraine

• Main content