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Virtual Private Cloud (VPC) overview

Virtual Private Cloud (VPC) provides networking functionality to Compute Engine virtual machine (VM) instances , Google Kubernetes Engine (GKE) clusters , and serverless workloads . VPC provides networking for your cloud-based resources and services that is global, scalable, and flexible.

This page provides a high-level overview of VPC concepts and features.

VPC networks

You can think of a VPC network the same way you'd think of a physical network, except that it is virtualized within Google Cloud. A VPC network is a global resource that consists of a list of regional virtual subnetworks (subnets) in data centers, all connected by a global wide area network. VPC networks are logically isolated from each other in Google Cloud.

A VPC network does the following:

• Provides connectivity for your Compute Engine virtual machine (VM) instances , including Google Kubernetes Engine (GKE) clusters , serverless workloads , and other Google Cloud products built on Compute Engine VMs.
• Offers built-in internal passthrough Network Load Balancers and proxy systems for internal Application Load Balancers.
• Connects to on-premises networks by using Cloud VPN tunnels and VLAN attachments for Cloud Interconnect.
• Distributes traffic from Google Cloud external load balancers to backends.

Read more about VPC networks .

Firewall rules

Each VPC network implements a distributed virtual firewall that you can configure. Firewall rules allow you to control which packets are allowed to travel to which destinations. Every VPC network has two implied firewall rules that block all incoming connections and allow all outgoing connections.

The default network has additional firewall rules , including the default-allow-internal rule, which permit communication among instances in the network.

Read more about firewall rules .

Routes tell VM instances and the VPC network how to send traffic from an instance to a destination, either inside the network or outside of Google Cloud. Each VPC network comes with some system-generated routes to route traffic among its subnets and send traffic from eligible instances to the internet.

You can create custom static routes to direct some packets to specific destinations.

Read more about routes .

Forwarding rules

While routes govern traffic leaving an instance, forwarding rules direct traffic to a Google Cloud resource in a VPC network based on IP address, protocol, and port.

Some forwarding rules direct traffic from outside of Google Cloud to a destination in the network; others direct traffic from inside the network. Destinations for forwarding rules are target instances, load balancer targets (target proxies, target pools, and backend services), and Cloud VPN gateways.

Read more about forwarding rules .

Interfaces and IP addresses

Ip addresses.

Google Cloud resources, such as Compute Engine VM instances, forwarding rules, GKE containers, and App Engine, rely on IP addresses to communicate.

Read more about IP addresses .

Alias IP ranges

If you have multiple services running on a single VM instance, you can give each service a different internal IP address by using alias IP ranges. The VPC network forwards packets that are destined to a particular service to the corresponding VM.

Read more about alias IP ranges .

Multiple network interfaces

You can add multiple network interfaces to a VM instance, where each interface resides in a unique VPC network. Multiple network interfaces enable a network appliance VM to act as a gateway for securing traffic among different VPC networks or to and from the internet.

Read more about multiple network interfaces .

VPC sharing and peering

You can share a VPC network from one project (called a host project) to other projects in your Google Cloud organization. You can grant access to entire Shared VPC networks or select subnets therein by using specific IAM permissions . This lets you provide centralized control over a common network while maintaining organizational flexibility. Shared VPC is especially useful in large organizations.

Read more about Shared VPC .

VPC Network Peering

VPC Network Peering lets you build software as a service (SaaS) ecosystems in Google Cloud, making services available privately across different VPC networks, whether the networks are in the same project, different projects, or projects in different organizations.

With VPC Network Peering, all communication happens by using internal IP addresses. Subject to firewall rules, VM instances in each peered network can communicate with one another without using external IP addresses.

Peered networks automatically exchange subnet routes for private IP address ranges. VPC Network Peering lets you configure whether the following types of routes are exchanged:

• Subnet routes for privately re-used public IP ranges
• Custom static and dynamic routes

Network administration for each peered network is unchanged: IAM policies are never exchanged by VPC Network Peering. For example, Network and Security Admins for one VPC network do not automatically get those roles for the peered network.

Read more about VPC Network Peering .

Hybrid cloud

Cloud VPN lets you connect your VPC network to your physical, on-premises network or another cloud provider by using a secure virtual private network .

Read more about Cloud VPN .

Cloud Interconnect

Cloud Interconnect lets you connect your VPC network to your on-premises network by using a high speed physical connection.

Read more about Cloud Interconnect .

Cloud Load Balancing

Google Cloud offers several global and regional load balancing configurations to distribute traffic and workloads across many backend types. For more details, see Cloud Load Balancing overview .

Special configurations

Private google access.

When you enable Private Google Access for a subnet, instances in a subnet of a VPC network can communicate with Google APIs and services by using private IP addresses instead of external IP addresses.

Read more about Private Google Access .

Except as otherwise noted, the content of this page is licensed under the Creative Commons Attribution 4.0 License , and code samples are licensed under the Apache 2.0 License . For details, see the Google Developers Site Policies . Java is a registered trademark of Oracle and/or its affiliates.

Last updated 2024-04-16 UTC.

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Table of Contents

Businesses have many reasons to adopt cloud computing. Whether they do so to streamline processes and reduce costs, to manage risks, to improve data security, or any other purpose, businesses of all sizes are migrating to the cloud. 

Amazon Web Services (AWS) , a leading cloud service provider, offers several services to integrate local resources with the cloud seamlessly. One such service is the Amazon Virtual Private Cloud (VPC). This article outlines how to create virtual networks that closely resemble the ones that operate in your on-premises data centers, but with the added benefit of AWS resources and services.

Let us now begin by understanding more on AWS VPC and subnets.

Amazon VPC and Subnets

Amazon VPC enables you to connect your on-premises resources to AWS infrastructure through a virtual private network. This virtual network closely resembles a traditional network that you'd operate in your data center but enables you to leverage the scalable infrastructure in AWS. 

Each VPC that you create is logically isolated from other virtual networks in the AWS cloud and is fully customizable. You can select the IP address range, create subnets, configure root tables, set up network gateways, define security settings using security groups, and network access control lists. 

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Default Amazon VPC

Each Amazon account comes with a default VPC that is pre-configured for you to start using immediately. A VPC can span multiple availability zones in a region. This is the diagram of a default VPC:

In the first section, there is a default Amazon VPC. The CIDR block for the default VPC is always a 16 subnet mask; in this example, it's 172.31.0.0/16. It means this VPC can provide up to 65,536 IP addresses.

Custom Amazon VPC

The default VPC is suitable for launching new instances when you're testing AWS, but creating a custom VPC allows you to:

• Make things more secure
• Customize your virtual network, as you can define your own our IP address range 
• Create your subnets that are both private and public
• Tighten security settings

Hardware VPN Access

By default, instances that you launch into an Amazon VPC can't communicate with your network. You can connect your VPCs to your existing data center using hardware VPN access. By doing so, you can effectively extend your data center into the cloud and create a hybrid environment. To do this, you will need to set up a virtual private gateway. 

There is a VPN concentrator on the Amazon side of the VPN connection. For your data center, you need a customer gateway, which is either a physical device or a software application that sits on the customer’s side of the VPN connection. When you create a VPN connection, a VPN tunnel comes up when traffic is generated from the customer's side of the connection. 

VPC Peering 

A peering connection can be made between your own VPCs or with a VPC in another AWS account, as long as it is in the same region.

If you have instances in VPC A, they wouldn't be able to communicate with instances in VPC B or C unless you set up a peering connection. Peering is a one-to-one relationship; a VPC can have multiple peering connections to other VPCs, but transitive peering is not supported. In other words, VPC A can connect to B and C in the above diagram, but C cannot communicate with B unless directly paired.

Additionally, VPCs with overlapping CIDRs cannot be paired. In the diagram, all VPCs have different IP ranges. If they have the same IP ranges, they wouldn't be able to pair.

Default VPC Deletion

In the event that the default VPC gets deleted, it is advised to reach out to AWS support for restoration. Therefore, you’ll only want to delete the default VPC only if you have a good reason.

After going through what AWS VPC is, let us next learn the IP addresses.

Private, Public, and Elastic IP Addresses

Private ip addresses.

IP addresses not reachable over the internet are defined as private. Private IPs enable communication between instances in the same network. When you launch a new instance, a private IP address is assigned, and an internal DNS hostname allocated to resolves to the private IP address of the instance. If you want to connect to this from the internet, it will not work. You would need a public IP address for that.

Public IP addresses

Public IP addresses are used for communication between other instances on the internet and yours. Each instance with a public IP address is assigned an external DNS hostname too. Public IP addresses linked to your instances are from Amazon's list of public IPs. On stopping or terminating your instance, the public IP address gets released, and a new one is linked to the instance when it restarts. For retention of this public IP address even after stoppage or termination, an elastic IP address needs to be used.

Elastic IP Addresses

Elastic IP addresses are static or persistent public IPs that come with your account. If any of your software or instances fail, they can be remapped to another instance quickly with the elastic IP address. An elastic IP address remains in your account until you choose to release it. A charge is associated with an Elastic IP address if it is in your account, but not allocated to an instance.

As a part of our AWS VPC tutorial, let us learn about subnets.

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AWS defines a subnet as a range of IP addresses in your VPC. You can launch AWS resources into a selected subnet. A public subnet can be used for resources connected to the internet and a private subnet for resources not connected to the internet.

The netmask for a default subnet in your VPC is always 20, which provides up to 4,096 addresses per subnet, with few of them reserved for AWS use. The VPC can span multiple availability zones, but the subnet is always mapped to a single availability zone. 

The following is a basic diagram of a subnet:

There is a virtual private cloud consisting of availability zones. A subnet is created inside each availability zone, and you cannot launch any instances unless there are subnets in your VPC.

Public and Private Subnets

There are two types of subnets: public and private. A public subnet is used for resources that must be connected to the internet; web servers are an example. A public subnet is made public because the main route table sends the subnets traffic that is destined for the internet to the internet gateway. 

Private subnets are for resources that don't need an internet connection, or that you want to protect from the internet; database instances are an example.

Let us extend our AWS VPC tutorial by looking into networking.

Networking 

Internet gateway.

An internet gateway is a redundant, horizontally scaled, and is a highly available VPC component. It enables communication between instances in your VPC and the internet. Therefore, it imposes no availability risks or bandwidth constraints on your network traffic. 

To give your VPC the ability to connect to the internet, you need to attach an internet gateway. Only one internet gateway can be attached per VPC. Attaching an internet gateway is the first stage in permitting internet access to instances in your VPC.

In this diagram, we've added the internet gateway that is providing the connection to the internet to your VPC. For an EC2 instance to be internet-connected, you have to adhere to the following rules:

• Attach an Internet gateway to your VPC 
• Ensure that your instances have either a public IP address or an elastic IP address 
• Point your subnet’s route table to the internet gateway 
• Make sure that your security group and network access control rules allow relevant traffic to flow in and out of your instance

Route Table

Amazon defines a route table as a set of rules, called routes, which are used to determine where network traffic is directed.

Each subnet has to be linked to a route table, and a subnet can only be linked to one route table. On the other hand, one route table can have associations with multiple subnets. Every VPC has a default route table, and it is a good practice to leave it in its original state and create a new route table to customize the network traffic routes associated with your VPC. The route table diagram is as shown:

In this example, we've added two route tables: the main route table and the custom route table. The new route table or the custom route table informs the internet gateway to direct

internet traffic to the public subnet. However, the private subnet is still associated with the default route table, the main route table that does not allow internet traffic. All traffic inside the private subnet remains local.

NAT Devices

A Network Address Translation (NAT) device can be used to enable instances in a private subnet to connect to the internet or the AWS services, but this prevents the internet from initiating connections with the instances in a private subnet.

As mentioned earlier, public and private subnets protect your assets from being directly connected to the internet. For example, your web server would sit in the public subnet and database in the private subnet, which has no internet connectivity. However, your private subnet database instance might still need internet access or the ability to connect to other AWS resources. You can use a NAT device to do so. 

The NAT device directs traffic from your private subnet to either the internet or other AWS services. It then sends the response back to your instances. When traffic is directed to the internet, the source IP address of your instance is replaced with the NAT device address, and when the internet traffic returns, the NAT device translates the address to your instance’s private IP address.

NAT device diagram:

In the diagram, you can see a NAT device is added to the public subnet to get internet connectivity.

NAT Gateway vs. NAT Device

AWS provides two kinds of NAT devices:

• NAT gateway 
• NAT instance 

AWS recommends the NAT gateway because it is a managed service that provides better bandwidth and availability compared to NAT instances. Every NAT gateway is created in a specific availability zone and with redundancy in that zone. A NAT Amazon Machine Image (AMI) is used to launch a NAT instance, and it subsequently runs as an instance in your VPC.

NAT Gateway

A NAT gateway must be launched in a public subnet because it needs internet connectivity. It also requires an elastic IP address, which you can select at the time of launch.

Once created, you need to update the route table associated with your private subnet to point internet-bound traffic to the NAT gateway. This way, the instances in your private subnet can communicate with the internet.

As a part of our learning about the AWS VPS, security groups and network ACLs takes an important role. So, let's dive in.

Security Groups and Network ACLs 

Amazon defines a security group as a virtual firewall that controls the traffic for one or more instances. Rules are added to each security group, which allows traffic to or from its associated instances. Basically, a security group controls inbound and outbound traffic for one or more EC2 instances. It can be found on both the EC2 and VPC dashboards in the AWS web management console.

Security group diagram:

Security Groups for Web Servers

A web server needs HTTP and HTTPS traffic at the least to access it. The following is an example of the security group table:

Here, we allow HTTP and HTTPS, the ports associated with them, and the sources from the internet. All traffic is allowed to those ports, so any other traffic that arrives on different ports would be unable to reach the security group and the instances inside.

Security Groups for Database Servers

If we consider a SQL server database, then you need to open the SQL server port to access it.

We've allowed the source to come from the internet. Because it's a Windows machine, you may need RDP access to log on and do some administration. We've also added RDP access to the security group. You could leave it open to the internet, but that would mean anyone could try and hack their way into your box. In this example, we've added a source IP address of 10.0.0.0, so the only IP ranges from that address can RDP to the instance.

Security Groups Rules

There are a few rules associated with security groups, such as:

• Security groups allow all outbound traffic by default. If you want to tighten your security, this can be done in a similar way as you define the inbound traffic 
• Security group rules are always permissive. You can't create rules that deny access
• Security groups are stateful. If a request is sent from your instance, the response traffic for that request is allowed to flow in, regardless of the inbound security group rules 
• The rules of a security group can be modified at any time, and apply immediately

Network ACL

The Network Access Control List (ACL) is an optional security layer for your VPC. It acts as a firewall for controlling traffic flow o and from one or more subnets. Network ACLs can be set up with rules similar to your security groups

Here is the network diagram:

You can find the Network ACLs located somewhere between the root tables and the subnets. Here is a simplified diagram:

You can see an example of the default network ACL, which is configured to allow all traffic to flow in and out of the subnet to which it is associated. 

Each network ACL includes a rule an * (asterisk) as the rule number. The rule makes sure that if a packet is identified as not matching any of the other numbered rules, traffic is denied. You can't modify or remove this rule.

For traffic coming on the inbound:

• Rule 100 would allow traffic from all sources
• Rule * would deny traffic from all sources

Network ACL Rules 

• Every subnet in your VPC must be associated with an ACL, failing which the subnet gets automatically associated with your default ACL.
• One subnet can only be linked with one ACL. On the other hand, an ACL can be linked to multiple subnets.
• An ACL has a list of numbered rules that are evaluated in order, starting with the lowest. As soon as a rule matches, traffic is supplied regardless of any higher-numbered rules that may contradict it. AWS recommends incrementing your rules by a factor of 100. This allows for plenty of room to implement new rules at a later date.
• Unlike security groups, ACLs are stateless; responses to allow inbound traffic is subject to the rules for outbound traffic.

Let us next look into the AWS VPC best practices.

Amazon VPC Best Practices and Costs 

Public and private subnets.

You should use private subnets to secure resources that don't need to be available to the internet, such as database services. It enables the flexibility to launch a service in the subnets.

Provide NAT to private subnets

To provide secure internet access to instances that reside in your private subnets, you should leverage a NAT device.

Use NAT gateways

When using NAT devices, you should use the NAT gateway over NAT instances because they are managed services and require less administration. It also provides secure internet access to your private subnets.

CIDR blocks

You should choose CIDR blocks carefully; Amazon VPC can contain anywhere from 16 to 65,536 IP addresses. You can select your CIDR block according to the number of instances needed.

Create different VPCs for different environments

You should also create a separate Amazon VPC for development, staging, and test and production environments. Another option is to create an Amazon VPC with separate subnets with a subnet for each production, development, staging, and tests.

Understand Amazon VPC limits 

There are various limitations to the VPC components. For example, you're allowed:

• Five VPCs per region
• 200 subnets per VPC
• 200 route tables per VPC
• 500 security groups per VPC
• 50 inbound and outbound rules per VPC

However, some of these limits can be increased by submitting a ticket to AWS support.

Use security groups and network ACLs

You should use security groups and network ACLs to secure the traffic coming in and out of your VPC. Amazon advises using security groups for whitelisting traffic and network ACLs for blacklisting traffic.

Tier security groups

Amazon recommends tiering your security groups. You should create different security groups for different tiers of your infrastructure architecture inside VPC. If you have web server tiers and database tiers, you should create different security groups for each of them. Creating tier wise security groups increases the infrastructure security inside the Amazon VPC. So, if you launch all your web servers in the web server security group, that means they'll automatically have HTTP and HTTPS open. Conversely, the database security group will have SQL server ports already open.

Standardize security group naming conventions

Following a security group, the naming convention allows Amazon VPC operation and management for large scale deployments to become much easier.

Span Amazon VPC

Make sure to span your Amazon VPC across multiple subnets across multiple availability zones within a region. This helps in architecting high availability inside your VPC.

Amazon VPC costs

If you opt to create a hardware VPN connection associated with your VPC using Virtual Private Gateway, you will have to pay for each VPN connection hour that your VPN connection is provisioned and available. Each partial VPN connection hour consumed is billed as a full hour. You'll also incur standard AWS data transfer charges for all data transferred via the VPN connection. 

If you create a NAT gateway in your VPC, Charges are levied for each NAT gateway hour that your NAT gateway is provisioned and available for. Data processing charges apply for each gigabyte processed through a NAT gateway. Each partial NAT gateway hour consumed is billed as a full hour.

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What is Amazon VPC?

With Amazon Virtual Private Cloud (Amazon VPC), you can launch AWS resources in a logically isolated virtual network that you've defined. This virtual network closely resembles a traditional network that you'd operate in your own data center, with the benefits of using the scalable infrastructure of AWS.

The following diagram shows an example VPC. The VPC has one subnet in each of the Availability Zones in the Region, EC2 instances in each subnet, and an internet gateway to allow communication between the resources in your VPC and the internet.

For more information, see Amazon Virtual Private Cloud (Amazon VPC) .

The following features help you configure a VPC to provide the connectivity that your applications need:

A VPC is a virtual network that closely resembles a traditional network that you'd operate in your own data center. After you create a VPC, you can add subnets.

A subnet is a range of IP addresses in your VPC. A subnet must reside in a single Availability Zone. After you add subnets, you can deploy AWS resources in your VPC.

You can assign IP addresses , both IPv4 and IPv6, to your VPCs and subnets. You can also bring your public IPv4 addresses and IPv6 GUA addresses to AWS and allocate them to resources in your VPC, such as EC2 instances, NAT gateways, and Network Load Balancers.

Use route tables to determine where network traffic from your subnet or gateway is directed.

A gateway connects your VPC to another network. For example, use an internet gateway to connect your VPC to the internet. Use a VPC endpoint to connect to AWS services privately, without the use of an internet gateway or NAT device.

Use a VPC peering connection to route traffic between the resources in two VPCs.

Copy network traffic from network interfaces and send it to security and monitoring appliances for deep packet inspection.

Use a transit gateway , which acts as a central hub, to route traffic between your VPCs, VPN connections, and AWS Direct Connect connections.

A flow log captures information about the IP traffic going to and from network interfaces in your VPC.

Connect your VPCs to your on-premises networks using AWS Virtual Private Network (AWS VPN) .

Getting started with Amazon VPC

Your AWS account includes a default VPC in each AWS Region. Your default VPCs are configured such that you can immediately start launching and connecting to EC2 instances. For more information, see Get started with Amazon VPC .

You can choose to create additional VPCs with the subnets, IP addresses, gateways and routing that you need. For more information, see Create a VPC .

Working with Amazon VPC

You can create and manage your VPCs using any of the following interfaces:

AWS Management Console — Provides a web interface that you can use to access your VPCs.

AWS Command Line Interface (AWS CLI) — Provides commands for a broad set of AWS services, including Amazon VPC, and is supported on Windows, Mac, and Linux. For more information, see AWS Command Line Interface .

AWS SDKs — Provides language-specific APIs and takes care of many of the connection details, such as calculating signatures, handling request retries, and error handling. For more information, see AWS SDKs .

Query API — Provides low-level API actions that you call using HTTPS requests. Using the Query API is the most direct way to access Amazon VPC, but it requires that your application handle low-level details such as generating the hash to sign the request, and error handling. For more information, see Amazon VPC actions in the Amazon EC2 API Reference .

Pricing for Amazon VPC

There's no additional charge for using a VPC. There are charges for some VPC components, such as NAT gateways, IP Address Manager, traffic mirroring, Reachability Analyzer, and Network Access Analyzer. For more information, see Amazon VPC Pricing .

Pricing for public IPv4 addresses

Nearly all resources you launch in your VPC come with an IP address for connectivity. While the vast majority of resources in your VPC use private IPv4 addresses, resources that require direct access to the internet over IPv4 use public IPv4 addresses.

A public IPv4 address is an IPv4 address that is routable from the internet. A public IPv4 address is necessary for a resource to be directly reachable from the internet over IPv4.

If you are an existing or new AWS Free Tier customer, you get 750 hours of public IPv4 address usage for free. If you are not using the AWS Free Tier, Public IPv4 addresses are charged. For specific pricing information, see the Public IPv4 address tab in Amazon VPC Pricing .

Private IPv4 addresses ( RFC 1918 ) are not charged. For more information about how public IPv4 addresses are charged for shared VPCs, see Billing and metering for the owner and participants .

The types of public IPv4 addresses are:

Elastic IP addresses (EIPs) : Static, public IPv4 addresses provided by Amazon that you can associate with an EC2 instance, elastic network interface, or AWS resource.

EC2 public IPv4 addresses : Public IPv4 addresses assigned to an EC2 instance by Amazon (if the EC2 instance is launched into a default subnet or if the instance is launched into a subnet that’s been configured to automatically assign a public IPv4 address).

BYOIPv4 addresses : Public IPv4 addresses in the IPv4 address range that you’ve brought to AWS using Bring your own IP addresses (BYOIP) .

Service-managed IPv4 addresses : Public IPv4 addresses automatically provisioned on AWS resources and managed by an AWS service. For example, public IPv4 addresses on Amazon ECS, Amazon RDS, or Amazon Workspaces.

Below is a list of most common AWS services that can use public IPv4 addresses.

Amazon AppStream 2.0

AWS Client VPN

AWS Database Migration Service

Amazon Elastic Container Service

Amazon GameLift

AWS Global Accelerator

AWS Mainframe Modernization

Amazon Managed Streaming for Apache Kafka

Amazon Redshift

AWS Site-to-Site VPN

Amazon VPC NAT gateway

Amazon WorkSpaces

Elastic Load Balancing

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AWS Direct Connect >

Amazon Virtual Private Cloud (Amazon VPC) is a virtual network service provided by Amazon Web Services (AWS) that enables users to launch AWS resources into a virtual network that they have defined. This allows users to have complete control over their virtual networking environment, including the ability to create subnets, configure security groups, and assign IP addresses.  One of the key benefits of using Amazon VPC is the ability to extend your own on-premises data centre into the cloud. This allows you to seamlessly connect your existing infrastructure with AWS resources, enabling you to leverage the scalability and flexibility of the cloud while maintaining control over your data and network security. 

Another benefit of Amazon VPC is the ability to isolate your resources from other users on the same physical infrastructure. Each Amazon VPC is logically isolated from other virtual networks in the AWS Cloud, allowing you to create a virtual network that is completely separate from other networks. This can be particularly useful for security and compliance purposes, as it allows you to create a secure and isolated environment for your resources.

In addition to creating and configuring your own virtual network, Amazon VPC also provides a range of networking services that can be used to connect your resources.  These services include :

• Virtual Private Network (VPN) connections : Allows you to create a secure, encrypted connection between your on-premises data centre and your Amazon VPC. 
•  Direct Connect: This enables you to establish a dedicated network connection between your on-premises data centre and your Amazon VPC. 
• Elastic IP addresses : Allows you to allocate a static IP address to your Amazon VPC, which can be used to connect to your resources from the internet.
• Gateway : Provides a connection between your Amazon VPC and the internet. 

Overall, Amazon VPC is a powerful and flexible service that provides a range of options for creating and managing your own virtual network in the cloud. Whether you want to extend your on-premises data centre into the cloud, create a secure and isolated environment for your resources, or simply need a way to connect your resources to the internet, Amazon VPC has you covered. 

Creating your own VPC 

To create a virtual private cloud (VPC) in Amazon Web Services (AWS), you can follow these steps: 

1. Sign in to the AWS Management Console and navigate to the Amazon VPC dashboard.  2. To start the creation process click the "Create VPC" button  3. Enter a name and a CIDR block for your VPC. The CIDR block defines the range of IP addresses that will be available to your VPC.  4. Select whether you want to enable Amazon Elastic Container Service for Kubernetes (EKS) for your VPC. EKS is a service that allows you to run Kubernetes clusters on AWS.  5. Now to create your VPC click the "Create VPC" button.  6. Once your VPC has been created, you can create subnets within it. To do this, click the "Subnets" link in the left-hand menu and then click the "Create Subnet" button. 7. Enter a name and a CIDR block for your subnet, and select the VPC and availability zone in which you want to create it.  8. Click the "Create Subnet" button to create your subnet.  9. Repeat this process to create additional subnets as needed.  10.Once your subnets have been created, you can launch resources such as EC2 instances, RDS databases, and more into your VPC. 

By following these steps, you can create your own VPC and customize it to meet the needs of your application or workload. 

Custom VPC: 

A custom Virtual Private Cloud (VPC) in Amazon Web Services (AWS) is a virtual network that you create and configure to meet the specific needs of your application or workload. With a custom VPC, you have complete control over the IP address range, subnets, and network gateways for your virtual network. 

A custom VPC allows you to create a virtual network that is logically isolated from other virtual networks in the AWS Cloud. This can be particularly useful for security and compliance purposes, as it allows you to create a secure and isolated environment for your resources. 

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Top 15 Value Proposition Canvas Templates For Highlighting The Uniqueness Of Your Brand

Gunjan Gupta

THREE SECONDS!!

Thanks to the tumbling human attention span, three seconds is all you have to catch the eye of your prospect and turn your business into something stellar.

Now you may wonder if it is even possible to grab someone’s attention in a three-second obligation. Yes, it is; many do, and many succeed. And no, they aren’t some mystical beings with powers to influence. They are ordinary, yet not so ordinary, businessmen who know their trade well. 

Their secret? A great value proposition canvas . 

So here’s a blog-cum-compendium of all the basic knowledge about creating value propositions, powered by 15 PowerPoint template resources to help you get the most out of them. Let’s dive in.

What is a value proposition canvas?

A value proposition canvas (VPC)  is a visual tool representative of how your services make the cut and intersect with the customer’s needs and desires. It is an instrument that helps you propose good solutions to solve the issues of your customers and match their frequency. 

If made correctly, a VPC becomes an illustrative representation of the fit between what you are offering and why people are willing to buy it, thus showing the intersection between business and brand strategy. 

What a VPC is not

Considering it is an important tool, let us break some myths and misconceptions that many of us have about VPC. 

• It is not an equated slogan 

A VPC is not like the slogan of L’Oréal, “Because we’re worth it”. In fact, many people associate it with an elevator speech - a general statement about the feelings of the brand and what solutions it will provide. 

• Not a gleaming ray of hope and sunshine  

VPC is not something to be bragged about as it isn’t a description of your passion, excellence, or other unique qualities. It is more about the innate value of the brand. 

For example, the phrase, “We are the best pizza makers in the world”, holds no value for the customers, although it may seem to be a good VPC.

• It is neither a declaration nor information 

We are a pharmaceutical company with the patronage of 100 years. So, what? A VPC is not about the legacy of the brand or service. 

What a VPC does

A value proposition canvas allows you to see the value of the services you render and helps you decide whether they are the right fit for the customers or not. It allows you to design, test, map, and optimize your value propositions which help in providing validations and insights just like Uber’s new offshoot UberEats did by eliminating the monetary exchange effort. 

The value that UberEats takeaway and home delivery service provided to its customers, especially in the devastating pandemic, is something to watch out for and learn from. 

Top 15 Value Proposition Canvas Tools to Download and Use

Now that we are done describing the ins and outs of VPC, it is time for us to begin with the designs of this secret weapon. Here’s a catalog of our choicest PowerPoint templates that will serve as handy tools to help you do that and more. Let’s check them out. 

A value proposition canvas is an important part of a business model. We have designed this value proposition canvas template to help you in the decision-making process and decide on a good positioning of your product. You can also use this model to align your strategies in an effective manner to reap maximum benefits. 

Download Product Value Proposition Canvas Showing Benefits And Features

Decide on the positioning of your product and produce it in alignment with your customer’s needs using this VPC template. This template is designed by experts and addresses all the critical points. So you can use it in any of your business model presentations to make a good first impression. 

Download Value Proposition Canvas PowerPoint Guide

This is a single slide that you can use to provide an illustrative reference of your company’s strategic plan. It consists of two categories that can be compared and conclusions can be drawn thereafter. Not only does this pre-equipped value proposition canvas template makes your message easy to grasp, but it also allows you to make your business model more effective. You can also display it upfront to make the message clear and encourage immediate action. 

Download Benefits And Value Proposition Canvas PPT 

This value proposition canvas template provides a structured approach to product managers, entrepreneurs, and other professionals to create products and services of value. Not only does it provide organized information in a flexible layout, but it also empowers great value pattern development. 

Download Value Proposition Canvas PPT Slides

This is a great template that entrepreneurs, executives, managers, and other professionals can use to enhance the knowledge of the audience on the value proposition canvas. Not only this, but it is also embedded with useful features like editable fonts, color schemes, visuals, and many more, helping you increase the effectiveness of your presentation. Therefore, grab it now! 

Download Value Proposition Canvas PPT Slide

This is a great template for startups and professionals to deploy. You can leverage the knowledge and experience of your teams and build a product with minimum risks and faults using this template. The template is available for immediate use. 

Download Value Proposition Canvas Pie Charts

An employee value proposition (EVP) is the base of the employer's brand, and this complete deck is designed to meet all of these requirements. It helps you in crafting an effective internal and external perception of your brand and retain talented employees. This complete deck offers an amalgamation of 21 slides, making it a comprehensive bundle to download and use. 

Download Employee Value Proposition Template

Use this EVP template to get a competitive edge and appeal to the candidates’ beliefs, needs, and wants. It offers a highly customized approach to your efforts as it comprises many slides. So you will face no difficulty in building a brand with a strong internal and external perception. Nonetheless, it is also a great deck to retain talented employees and get them engaged in the operations. 

Download Employee Value Proposition PPT Template

You can use this value proposition canvas complete deck to attract and create a great employee base by retaining the most talented ones. This will help boost productivity and the company’s bottom line. Since this is a 23-slide complete deck, it helps you provide a bird’s-eye view of the concept you are targeting. Therefore, download it now! 

Company EVP Framework PowerPoint Complete Deck 

You can use this template to boost employee retention and engagement. Using this template, you can define your unique value propositions to beat the competition. It comes in a customizable format, so you can personalize it without any difficulty. 

Download Employee Value Proposition Canvas PPT

This is another illustrative template to showcase and discuss the concept of EVP. You can add as many mutual benefits to this template to help you with retaining your employees. 

Download Employee Value Proposition Canvas Compensation And Benefits

This is a comprehensive set that you can use to educate the audience about the ins and outs of EVP. Therefore, it is a must-have slide for company owners, consultants, HR, and other professionals from the respective domain. This PPT template is well-researched and well-structured, so you will face no difficulty in portraying your message. 

Download Employee Value Proposition Canvas Development PPT

This template includes a lot of quality information about employee value proposition, and so, it is great for any professional looking for a pre-designed template for their business model. It can also be used in other presentations to make them more impactful by dispensing extensive knowledge on the topic. 

Provide useful insights into EVP using this pre-equipped creative bundle. You can use this template to share some benefits of EVP and bring more focus to its deployment in various departments. This will help in retaining and growing your business. 

This is another employee value proposition set that you can use to retain talented individuals in your organization. You can also use it to dispense unlimited knowledge on the topic and highlight its main attributes on the go! 

A strong value proposition is the be-all and end-all of a great organizational structure. Use the tools mentioned above to propose the best and build a startup with great products and services. 

And if you wish to get benefits beyond a VPC, explore our business model canvas templates here .  

Related posts:.

• Top 20 Value Proposition Templates in PowerPoint PPT to Connect with Clients
• Presenting the most effective One-Page Business Canvas (with templates designed by professionals)
• 11 Professional Use Case PowerPoint Templates to Highlight Your Success Stories
• Timelines: 12 Timeline PowerPoint Templates For Your Next Presentation

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How to Make a “Good” Presentation “Great”

• Guy Kawasaki

Remember: Less is more.

A strong presentation is so much more than information pasted onto a series of slides with fancy backgrounds. Whether you’re pitching an idea, reporting market research, or sharing something else, a great presentation can give you a competitive advantage, and be a powerful tool when aiming to persuade, educate, or inspire others. Here are some unique elements that make a presentation stand out.

• Fonts: Sans Serif fonts such as Helvetica or Arial are preferred for their clean lines, which make them easy to digest at various sizes and distances. Limit the number of font styles to two: one for headings and another for body text, to avoid visual confusion or distractions.
• Colors: Colors can evoke emotions and highlight critical points, but their overuse can lead to a cluttered and confusing presentation. A limited palette of two to three main colors, complemented by a simple background, can help you draw attention to key elements without overwhelming the audience.
• Pictures: Pictures can communicate complex ideas quickly and memorably but choosing the right images is key. Images or pictures should be big (perhaps 20-25% of the page), bold, and have a clear purpose that complements the slide’s text.
• Layout: Don’t overcrowd your slides with too much information. When in doubt, adhere to the principle of simplicity, and aim for a clean and uncluttered layout with plenty of white space around text and images. Think phrases and bullets, not sentences.

As an intern or early career professional, chances are that you’ll be tasked with making or giving a presentation in the near future. Whether you’re pitching an idea, reporting market research, or sharing something else, a great presentation can give you a competitive advantage, and be a powerful tool when aiming to persuade, educate, or inspire others.

• Guy Kawasaki is the chief evangelist at Canva and was the former chief evangelist at Apple. Guy is the author of 16 books including Think Remarkable : 9 Paths to Transform Your Life and Make a Difference.

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