qualitative research question formulation

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Qualitative Research Questions

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How to write qualitative research questions.

11 min read Here’s how to write effective qualitative research questions for your projects, and why getting it right matters so much.

What is qualitative research?

Qualitative research is a blanket term covering a wide range of research methods and theoretical framing approaches. The unifying factor in all these types of qualitative study is that they deal with data that cannot be counted. Typically this means things like people’s stories, feelings, opinions and emotions , and the meanings they ascribe to their experiences.

Qualitative study is one of two main categories of research, the other being quantitative research. Quantitative research deals with numerical data – that which can be counted and quantified, and which is mostly concerned with trends and patterns in large-scale datasets.

What are research questions?

Research questions are questions you are trying to answer with your research. To put it another way, your research question is the reason for your study, and the beginning point for your research design. There is normally only one research question per study, although if your project is very complex, you may have multiple research questions that are closely linked to one central question.

A good qualitative research question sums up your research objective. It’s a way of expressing the central question of your research, identifying your particular topic and the central issue you are examining.

Research questions are quite different from survey questions, questions used in focus groups or interview questions. A long list of questions is used in these types of study, as opposed to one central question. Additionally, interview or survey questions are asked of participants, whereas research questions are only for the researcher to maintain a clear understanding of the research design.

Research questions are used in both qualitative and quantitative research , although what makes a good research question might vary between the two.

In fact, the type of research questions you are asking can help you decide whether you need to take a quantitative or qualitative approach to your research project.

Discover the fundamentals of qualitative research

Quantitative vs. qualitative research questions

Writing research questions is very important in both qualitative and quantitative research, but the research questions that perform best in the two types of studies are quite different.

Quantitative research questions

Quantitative research questions usually relate to quantities, similarities and differences.

It might reflect the researchers’ interest in determining whether relationships between variables exist, and if so whether they are statistically significant. Or it may focus on establishing differences between things through comparison, and using statistical analysis to determine whether those differences are meaningful or due to chance.

How much? This kind of research question is one of the simplest. It focuses on quantifying something. For example:

How many Yoruba speakers are there in the state of Maine?

What is the connection?

This type of quantitative research question examines how one variable affects another.

For example:

How does a low level of sunlight affect the mood scores (1-10) of Antarctic explorers during winter?

What is the difference? Quantitative research questions in this category identify two categories and measure the difference between them using numerical data.

Do white cats stay cooler than tabby cats in hot weather?

If your research question fits into one of the above categories, you’re probably going to be doing a quantitative study.

Qualitative research questions

Qualitative research questions focus on exploring phenomena, meanings and experiences.

Unlike quantitative research, qualitative research isn’t about finding causal relationships between variables. So although qualitative research questions might touch on topics that involve one variable influencing another, or looking at the difference between things, finding and quantifying those relationships isn’t the primary objective.

In fact, you as a qualitative researcher might end up studying a very similar topic to your colleague who is doing a quantitative study, but your areas of focus will be quite different. Your research methods will also be different – they might include focus groups, ethnography studies, and other kinds of qualitative study.

A few example qualitative research questions:

What is it like being an Antarctic explorer during winter?
What are the experiences of Yoruba speakers in the USA?
How do white cat owners describe their pets?

Qualitative research question types

qualitative research question formulation

Marshall and Rossman (1989) identified 4 qualitative research question types, each with its own typical research strategy and methods.

Exploratory questions

Exploratory questions are used when relatively little is known about the research topic. The process researchers follow when pursuing exploratory questions might involve interviewing participants, holding focus groups, or diving deep with a case study.

Explanatory questions

With explanatory questions, the research topic is approached with a view to understanding the causes that lie behind phenomena. However, unlike a quantitative project, the focus of explanatory questions is on qualitative analysis of multiple interconnected factors that have influenced a particular group or area, rather than a provable causal link between dependent and independent variables.

Descriptive questions

As the name suggests, descriptive questions aim to document and record what is happening. In answering descriptive questions , researchers might interact directly with participants with surveys or interviews, as well as using observational studies and ethnography studies that collect data on how participants interact with their wider environment.

Predictive questions

Predictive questions start from the phenomena of interest and investigate what ramifications it might have in the future. Answering predictive questions may involve looking back as well as forward, with content analysis, questionnaires and studies of non-verbal communication (kinesics).

Why are good qualitative research questions important?

We know research questions are very important. But what makes them so essential? (And is that question a qualitative or quantitative one?)

Getting your qualitative research questions right has a number of benefits.

It defines your qualitative research project Qualitative research questions definitively nail down the research population, the thing you’re examining, and what the nature of your answer will be.This means you can explain your research project to other people both inside and outside your business or organization. That could be critical when it comes to securing funding for your project, recruiting participants and members of your research team, and ultimately for publishing your results. It can also help you assess right the ethical considerations for your population of study.
It maintains focus Good qualitative research questions help researchers to stick to the area of focus as they carry out their research. Keeping the research question in mind will help them steer away from tangents during their research or while they are carrying out qualitative research interviews. This holds true whatever the qualitative methods are, whether it’s a focus group, survey, thematic analysis or other type of inquiry.That doesn’t mean the research project can’t morph and change during its execution – sometimes this is acceptable and even welcome – but having a research question helps demarcate the starting point for the research. It can be referred back to if the scope and focus of the project does change.
It helps make sure your outcomes are achievable

Because qualitative research questions help determine the kind of results you’re going to get, it helps make sure those results are achievable. By formulating good qualitative research questions in advance, you can make sure the things you want to know and the way you’re going to investigate them are grounded in practical reality. Otherwise, you may be at risk of taking on a research project that can’t be satisfactorily completed.

Developing good qualitative research questions

All researchers use research questions to define their parameters, keep their study on track and maintain focus on the research topic. This is especially important with qualitative questions, where there may be exploratory or inductive methods in use that introduce researchers to new and interesting areas of inquiry. Here are some tips for writing good qualitative research questions.

1. Keep it specific

Broader research questions are difficult to act on. They may also be open to interpretation, or leave some parameters undefined.

Strong example: How do Baby Boomers in the USA feel about their gender identity?

Weak example: Do people feel different about gender now?

2. Be original

Look for research questions that haven’t been widely addressed by others already.

Strong example: What are the effects of video calling on women’s experiences of work?

Weak example: Are women given less respect than men at work?

3. Make it research-worthy

Don’t ask a question that can be answered with a ‘yes’ or ‘no’, or with a quick Google search.

Strong example: What do people like and dislike about living in a highly multi-lingual country?

Weak example: What languages are spoken in India?

4. Focus your question

Don’t roll multiple topics or questions into one. Qualitative data may involve multiple topics, but your qualitative questions should be focused.

Strong example: What is the experience of disabled children and their families when using social services?

Weak example: How can we improve social services for children affected by poverty and disability?

4. Focus on your own discipline, not someone else’s

Avoid asking questions that are for the politicians, police or others to address.

Strong example: What does it feel like to be the victim of a hate crime?

Weak example: How can hate crimes be prevented?

5. Ask something researchable

Big questions, questions about hypothetical events or questions that would require vastly more resources than you have access to are not useful starting points for qualitative studies. Qualitative words or subjective ideas that lack definition are also not helpful.

Strong example: How do perceptions of physical beauty vary between today’s youth and their parents’ generation?

Weak example: Which country has the most beautiful people in it?

Related resources

Qualitative research design 12 min read, primary vs secondary research 14 min read, business research methods 12 min read, qualitative research interviews 11 min read, market intelligence 10 min read, marketing insights 11 min read, ethnographic research 11 min read, request demo.

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What’s in a Qualitative Research Question?

Qualitative research questions are driven by the need for the study. Ideally, research questions are formulated as a result of the problem and purpose, which leads to the identification of the methodology. When a qualitative methodology is chosen, research questions should be exploratory and focused on the actual phenomenon under study.

From the Dissertation Center, Chapter 1: Research Question Overview , there are several considerations when forming a qualitative research question. Qualitative research questions should

Below is an example of a qualitative phenomenological design. Note the use of the term “lived experience” in the central research question. This aligns with phenomenological design.

RQ1: “ What are the lived experiences of followers of mid-level managers in the financial services sector regarding their well-being on the job?”

If the researcher wants to focus on aspects of the theory used to support the study or dive deeper into aspects of the central RQ, sub-questions might be used. The following sub-questions could be formulated to seek further insight:

RQ1a. “How do followers perceive the quality and adequacy of the leader-follower exchanges between themselves and their novice leaders?”

RQ1b. “Under what conditions do leader-member exchanges affect a follower’s own level of well-being?”

Qualitative research questions also display the desire to explore or describe phenomena. Qualitative research seeks the lived experience, the personal experiences, the understandings, the meanings, and the stories associated with the concepts present in our studies.

We want to ensure our research questions are answerable and that we are not making assumptions about our sample. View the questions below:

How do healthcare providers perceive income inequality when providing care to poor patients?

In Example A, we see that there is no specificity of location or geographic areas. This could lead to findings that are varied, and the researcher may not find a clear pattern. Additionally, the question implies the focus is on “income inequality” when the actual focus is on the provision of care. The term “poor patients” can also be offensive, and most providers will not want to seem insensitive and may perceive income inequality as a challenge (of course!).

How do primary care nurses in outreach clinics describe providing quality care to residents of low-income urban neighborhoods?

In Example B, we see that there is greater specificity in the type of care provider. There is also a shift in language so that the focus is on how the individuals describe what they think about, experience, and navigate providing quality care.

Qualitative Research Questions: Gain Powerful Insights + 25 Examples

We review the basics of qualitative research questions, including their key components, how to craft them effectively, & 25 example questions.

Einstein was many things—a physicist, a philosopher, and, undoubtedly, a mastermind. He also had an incredible way with words. His quote, "Everything that can be counted does not necessarily count; everything that counts cannot necessarily be counted," is particularly poignant when it comes to research.

Some inquiries call for a quantitative approach, for counting and measuring data in order to arrive at general conclusions. Other investigations, like qualitative research, rely on deep exploration and understanding of individual cases in order to develop a greater understanding of the whole. That’s what we’re going to focus on today.

Qualitative research questions focus on the "how" and "why" of things, rather than the "what". They ask about people's experiences and perceptions , and can be used to explore a wide range of topics.

The following article will discuss the basics of qualitative research questions, including their key components, and how to craft them effectively. You'll also find 25 examples of effective qualitative research questions you can use as inspiration for your own studies.

Let’s get started!

What are qualitative research questions, and when are they used?

When researchers set out to conduct a study on a certain topic, their research is chiefly directed by an overarching question . This question provides focus for the study and helps determine what kind of data will be collected.

By starting with a question, we gain parameters and objectives for our line of research. What are we studying? For what purpose? How will we know when we’ve achieved our goals?

Of course, some of these questions can be described as quantitative in nature. When a research question is quantitative, it usually seeks to measure or calculate something in a systematic way.

For example:

How many people in our town use the library?
What is the average income of families in our city?
How much does the average person weigh?

Other research questions, however—and the ones we will be focusing on in this article—are qualitative in nature. Qualitative research questions are open-ended and seek to explore a given topic in-depth.

According to the Australian & New Zealand Journal of Psychiatry , “Qualitative research aims to address questions concerned with developing an understanding of the meaning and experience dimensions of humans’ lives and social worlds.”

This type of research can be used to gain a better understanding of people’s thoughts, feelings and experiences by “addressing questions beyond ‘what works’, towards ‘what works for whom when, how and why, and focusing on intervention improvement rather than accreditation,” states one paper in Neurological Research and Practice .

Qualitative questions often produce rich data that can help researchers develop hypotheses for further quantitative study.

What are people’s thoughts on the new library?
How does it feel to be a first-generation student at our school?
How do people feel about the changes taking place in our town?

As stated by a paper in Human Reproduction , “...‘qualitative’ methods are used to answer questions about experience, meaning, and perspective, most often from the standpoint of the participant. These data are usually not amenable to counting or measuring.”

Both quantitative and qualitative questions have their uses; in fact, they often complement each other. A well-designed research study will include a mix of both types of questions in order to gain a fuller understanding of the topic at hand.

If you would like to recruit unlimited participants for qualitative research for free and only pay for the interview you conduct, try using Respondent today.

Crafting qualitative research questions for powerful insights

Now that we have a basic understanding of what qualitative research questions are and when they are used, let’s take a look at how you can begin crafting your own.

According to a study in the International Journal of Qualitative Studies in Education, there is a certain process researchers should follow when crafting their questions, which we’ll explore in more depth.

1. Beginning the process

Start with a point of interest or curiosity, and pose a draft question or ‘self-question’. What do you want to know about the topic at hand? What is your specific curiosity? You may find it helpful to begin by writing several questions.

For example, if you’re interested in understanding how your customer base feels about a recent change to your product, you might ask:

What made you decide to try the new product?
How do you feel about the change?
What do you think of the new design/functionality?
What benefits do you see in the change?

2. Create one overarching, guiding question

At this point, narrow down the draft questions into one specific question. “Sometimes, these broader research questions are not stated as questions, but rather as goals for the study.”

As an example of this, you might narrow down these three questions:

into the following question:

What are our customers’ thoughts on the recent change to our product?

3. Theoretical framing

As you read the relevant literature and apply theory to your research, the question should be altered to achieve better outcomes. Experts agree that pursuing a qualitative line of inquiry should open up the possibility for questioning your original theories and altering the conceptual framework with which the research began.

If we continue with the current example, it’s possible you may uncover new data that informs your research and changes your question. For instance, you may discover that customers’ feelings about the change are not just a reaction to the change itself, but also to how it was implemented. In this case, your question would need to reflect this new information:

How did customers react to the process of the change, as well as the change itself?

4. Ethical considerations

A study in the International Journal of Qualitative Studies in Education stresses that ethics are “a central issue when a researcher proposes to study the lives of others, especially marginalized populations.” Consider how your question or inquiry will affect the people it relates to—their lives and their safety. Shape your question to avoid physical, emotional, or mental upset for the focus group.

In analyzing your question from this perspective, if you feel that it may cause harm, you should consider changing the question or ending your research project. Perhaps you’ve discovered that your question encourages harmful or invasive questioning, in which case you should reformulate it.

5. Writing the question

The actual process of writing the question comes only after considering the above points. The purpose of crafting your research questions is to delve into what your study is specifically about” Remember that qualitative research questions are not trying to find the cause of an effect, but rather to explore the effect itself.

Your questions should be clear, concise, and understandable to those outside of your field. In addition, they should generate rich data. The questions you choose will also depend on the type of research you are conducting:

If you’re doing a phenomenological study, your questions might be open-ended, in order to allow participants to share their experiences in their own words.
If you’re doing a grounded-theory study, your questions might be focused on generating a list of categories or themes.
If you’re doing ethnography, your questions might be about understanding the culture you’re studying.

Whenyou have well-written questions, it is much easier to develop your research design and collect data that accurately reflects your inquiry.

In writing your questions, it may help you to refer to this simple flowchart process for constructing questions:

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25 examples of expertly crafted qualitative research questions

It's easy enough to cover the theory of writing a qualitative research question, but sometimes it's best if you can see the process in practice. In this section, we'll list 25 examples of B2B and B2C-related qualitative questions.

Let's begin with five questions. We'll show you the question, explain why it's considered qualitative, and then give you an example of how it can be used in research.

1. What is the customer's perception of our company's brand?

Qualitative research questions are often open-ended and invite respondents to share their thoughts and feelings on a subject. This question is qualitative because it seeks customer feedback on the company's brand.

This question can be used in research to understand how customers feel about the company's branding, what they like and don't like about it, and whether they would recommend it to others.

2. Why do customers buy our product?

This question is also qualitative because it seeks to understand the customer's motivations for purchasing a product. It can be used in research to identify the reasons customers buy a certain product, what needs or desires the product fulfills for them, and how they feel about the purchase after using the product.

3. How do our customers interact with our products?

Again, this question is qualitative because it seeks to understand customer behavior. In this case, it can be used in research to see how customers use the product, how they interact with it, and what emotions or thoughts the product evokes in them.

4. What are our customers' biggest frustrations with our products?

By seeking to understand customer frustrations, this question is qualitative and can provide valuable insights. It can be used in research to help identify areas in which the company needs to make improvements with its products.

5. How do our customers feel about our customer service?

Rather than asking why customers like or dislike something, this question asks how they feel. This qualitative question can provide insights into customer satisfaction or dissatisfaction with a company.

This type of question can be used in research to understand what customers think of the company's customer service and whether they feel it meets their needs.

20 more examples to refer to when writing your question

Now that you’re aware of what makes certain questions qualitative, let's move into 20 more examples of qualitative research questions:

How do your customers react when updates are made to your app interface?
How do customers feel when they complete their purchase through your ecommerce site?
What are your customers' main frustrations with your service?
How do people feel about the quality of your products compared to those of your competitors?
What motivates customers to refer their friends and family members to your product or service?
What are the main benefits your customers receive from using your product or service?
How do people feel when they finish a purchase on your website?
What are the main motivations behind customer loyalty to your brand?
How does your app make people feel emotionally?
For younger generations using your app, how does it make them feel about themselves?
What reputation do people associate with your brand?
How inclusive do people find your app?
In what ways are your customers' experiences unique to them?
What are the main areas of improvement your customers would like to see in your product or service?
How do people feel about their interactions with your tech team?
What are the top five reasons people use your online marketplace?
How does using your app make people feel in terms of connectedness?
What emotions do people experience when they're using your product or service?
Aside from the features of your product, what else about it attracts customers?
How does your company culture make people feel?

As you can see, these kinds of questions are completely open-ended. In a way, they allow the research and discoveries made along the way to direct the research. The questions are merely a starting point from which to explore.

This video offers tips on how to write good qualitative research questions, produced by Qualitative Research Expert, Kimberly Baker.

Wrap-up: crafting your own qualitative research questions.

Over the course of this article, we've explored what qualitative research questions are, why they matter, and how they should be written. Hopefully you now have a clear understanding of how to craft your own.

Remember, qualitative research questions should always be designed to explore a certain experience or phenomena in-depth, in order to generate powerful insights. As you write your questions, be sure to keep the following in mind:

Are you being inclusive of all relevant perspectives?
Are your questions specific enough to generate clear answers?
Will your questions allow for an in-depth exploration of the topic at hand?
Do the questions reflect your research goals and objectives?

If you can answer "yes" to all of the questions above, and you've followed the tips for writing qualitative research questions we shared in this article, then you're well on your way to crafting powerful queries that will yield valuable insights.

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Asking the right questions in the right way is the key to research success. That’s true for not just the discussion guide but for every step of a research project. Following are 100+ questions that will take you from defining your research objective through screening and participant discussions.

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Systematic and systematic-like review toolkit: Step 1: Formulating the research question

Systematic and systematic-like review toolkit.

Systematic and systematic-like reviews overview

Step 1: Formulating the research question

Step 2: Developing the search
Step 3: Screening and selection of articles
Step 4: Appraisal of articles
Step 5: Writing and publishing
Filters and complex search examples
Evidence synthesis support services

Tip: Look for these icons for guidance on which technique is required

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The first stage in a review is formulating the research question. The research question accurately and succinctly sums up the review's line of inquiry. This page outlines approaches to developing a research question that can be used as the basis for a review.

Research question frameworks

It can be useful to use a framework to aid in the development of a research question. Frameworks can help you identify searchable parts of a question and focus your search on relevant results

A technique often used in research for formulating a clinical research question is the PICO model. Slightly different versions of this concept are used to search for quantitative and qualitative reviews.

The PICO/ PECO framework is an adaptable approach to help you focus your research question and guide you in developing search terms. The framework prompts you to consider your question in terms of these four elements:

P : P atient/ P opulation/ P roblem

I/E : I ntervention/ I ndicator/ E xposure/ E vent

C : C omparison/ C ontrol

O : O utcome

For more detail, there are also the PICOT and PICOS additions:

PICO T - adds T ime

PICO S - adds S tudy design

PICO example

Consider this scenario:

Current guidelines indicate that nicotine replacement therapies (NRTs) should not be used as an intervention in young smokers. Counselling is generally the recommended best practice for young smokers, however youth who are at high risk for smoking often live in regional or remote communities with limited access to counselling services. You have been funded to review the evidence for the effectiveness of NRTs for smoking cessation in Australian youths to update the guidelines.

The research question stemming from this scenario could be phrased in this way:

In (P) adolescent smokers , how does (I) nicotine replacement therapy compared with (C) counselling affect (O) smoking cessation rates ?

Alternative frameworks

PICO is one of the most frequently used frameworks, but there are several other frameworks available to use, depending on your question.

Question type

Qualitative; Aetiology or risk
Services, policy, social care
Prevalence & prognosis; Economics

Structuring qualitative questions?

Try PIC or SPIDER :

P opulation, Phenomena of I nterest, C ontext
S ample, P henomenon of I nterest, D esign, E valuation, R esearch type

Cooke, A., Smith, D., & Booth, A. (2012). Beyond PICO: the SPIDER tool for qualitative evidence synthesis . Qualitative health research, 22(10), 1435-1443.

Question about aetiology or risk?

P opulation, E xposure, O utcomes

Moola, Sandeep; Munn, Zachary; Sears, Kim; Sfetcu, Ralucac; Currie, Marian; Lisy, Karolina; Tufanaru, Catalin; Qureshi, Rubab; Mattis, Patrick; Mu, Peifanf. Conducting systematic reviews of association (etiology) , International Journal of Evidence-Based Healthcare: September 2015 - Volume 13 - Issue 3 - p 163-169.

Evaluating an intervention, policy or service?

Try SPICE :

S etting, P opulation or P erspective, I ntervention, C omparison, E valuation

Booth, A. (2006), " Clear and present questions: formulating questions for evidence based practice ", Library Hi Tech, Vol. 24 No. 3, pp. 355-368. https://doi-org.ezproxy-b.deakin.edu.au/10.1108/07378830610692127

Investigating the outcome of a service or policy?

Try ECLIPSE :

E xpectation, C lient group, L ocation, I mpact, P rofessionals, SE rvice

Wildridge, V., & Bell, L. (2002). How CLIP became ECLIPSE: a mnemonic to assist in searching for health policy/management information . Health Information & Libraries Journal, 19(2), 113-115.

Working out prevalence or incidence?

Try CoCoPop :

Co ndition, Co ntext, Pop ulation

Munn, Z., Moola, S., Lisy, K., Riitano, D., & Tufanaru, C. (2015). Methodological guidance for systematic reviews of observational epidemiological studies reporting prevalence and cumulative incidence data . International journal of evidence-based healthcare, 13(3), 147-153.

Determining prognosis?

P opulation, Prognostic F actors, O utcome

Conducting an economic evaluation?

Try PICOC :

P opulation, I ntervention, C omparator/s, O utomes, Context

Petticrew, M., & Roberts, H. (2006). Systematic reviews in the social sciences: a practical guide . Blackwell Pub.

JBI recommends the PCC (Population (or Participants), Concept, and Context) search framework to develop the research question of a scoping review. In some instances, just the concept and context are used in the search.

The University of Notre Dame Australia provides information on some different frameworks available to help structure the research question.

Search for existing reviews

Before you start searching, find out whether any systematic reviews have been conducted recently on your topic. This is because similar systematic reviews could help with identifying your search terms, and information on your topic. It is also helpful to know if there is already a systematic review on your topic as it may mean you need to change your question.

Cochrane Library and Joanna Briggs Institute publish systematic reviews. You can also search for the term "systematic review" in any of the subject databases. You can also search PROSPERO , an international register of systematic reviews, to see if there are any related reviews underway but not yet published; there are additional review registers detailed below.

Watch this video to find out how to search for published systematic reviews

Protocols and Guidelines for reviews

It is recommended that authors consult relevant guidelines and create a protocol for their review.

Protocols provide a clear plan for how the review will be conducted, including what will and will not be included in the final review. Protocols are widely recommended for any systematic review and are increasingly a requirement for publication of a completed systematic review.

Guidelines provide specific information on how to perform a review in your field of study. A completed review may be evaluated against the relevant guidelines by peer reviewers or readers, so it makes sense to follow the guidelines as best you can.

Click the headings below to learn more about the importance of protocols and guidelines.

Your protocol (or plan for conducting your review) should include the rationale, objectives, hypothesis, and planned methods used in searching, screening and analysing identified studies used in the review. The rationale should clearly state what will be included and excluded from the review. The aim is to minimise any bias by having pre-defined eligibility criteria.

Base the protocol on the relevant guidelines for the review that you are conducting. PRISMA-P was developed for reporting and development of protocols for systematic reviews. Their Explanation and Elaboration paper includes examples of what to write in your protocol. York's CRD has also created a document on how to submit a protocol to PROSPERO .

There are several registers of protocols, often associated with the organisation publishing the review. Cochrane and Joanna Briggs Institute both have their own protocol registries, and PROSPERO is a wide-reaching registry covering protocols for Cochrane, non-Cochrane and non-JBI reviews on a range of health, social care, education, justice, and international development topics.

Before beginning your protocol, search within protocol registries such as those listed above, or Open Science Framework or Research Registry , or journals such as Systematic Reviews and BMJ Open . This is a useful step to see if a protocol has already been submitted on your review topic and to find examples of protocols in similar areas of research.

While a protocol will contain details of the intended search strategy, a protocol should be registered before the search strategy is finalised and run, so that you can show that your intention for the review has remained true and to limit duplication of in progress reviews.

A protocol should typically address points that define the kind of studies to be included and the kind of data required to ensure the systematic review is focused on the appropriate studies for the topic. Some points to think about are:

What study types are you looking for? For example, randomised controlled trials, cohort studies, qualitative studies
What sample size is acceptable in each study (power of the study)?
What population are you focusing on? Consider age ranges, gender, disease severity, geography of patients.
What type of intervention are you focusing on?
What outcomes are of importance to the review, including how those outcomes are measured?
What context should you be looking for in a study? A lab, acute care, school, community...
How will you appraise the studies? What methodology will you use?
Does the study differentiate between the target population and other groups in the data? How will you handle it if it does not?
Is the data available to access if the article does not specify the details you need? If not, what will you do?
What languages are you able to review? Do you have funding to translate articles from languages other than English?

Systematic Review guidelines

The Cochrane handbook of systematic reviews of interventions is a world-renowned resource for information on designing systematic reviews of intervention.

Many other guidelines have been developed from these extensive guidelines.

General systematic reviews

The PRISMA Statement includes the well-used Checklist and Flow Diagram.
Systematic Reviews: CRD's guidance on undertaking reviews in health care . One of the founding institutions that developed systematic review procedure. CRD's guide gives detailed clearly written explanations for different fields in Health.
National Academies Press (US); 2011. 3, Standards for Finding and Assessing Individual Studies. Provides guidance on searching, screening, data collection, and appraisal of individual studies for a systematic review.

Meta-analyses

An alternative to PRISMA is the Meta‐analysis Of Observational Studies in Epidemiology (MOOSE) for observational studies. It is a 35‐item checklist. It pays more attention to certain aspects of the search strategy, in particular the inclusion of unpublished and non‐English‐language studies.

Surgical systematic reviews

Systematic reviews in surgery-recommendations from the Study Center of the German Society of Surgery . Provides recommendations for systematic reviews in surgery with or without meta-analysis, for each step of the process with specific recommendations important to surgical reviews.

Nursing/Allied Health systematic reviews

Joanna Briggs Institute Manual for Evidence Synthesis a comprehensive guide to conducting JBI systematic and similar reviews

Nutrition systematic reviews

Academy of Nutrition and Dietetics Evidence Analysis Manual is designed to guide expert workgroup members and evidence analysts to understand and carry out the process of conducting a systematic review.

Occupational therapy

American Occupational Therapy Association: Guidelines for Systematic reviews . The American Journal of Occupational Therapy (AJOT) provides guidance for authors conducting systematic reviews.

Education/Law/ Sociology systematic reviews

Campbell Collaboration, Cochrane's sister organisation provides guidelines for systematic reviews in the social sciences: MECIR
Systematic Reviews in Educational Research: Methodology, Perspectives and Application

Cochrane Handbook for Systematic Reviews of Diagnostic Test Accuracy

COSMIN Guideline for Systematic Reviews of Outcome Measurement Instruments – This was developed for patient reported outcomes (PROMs) but has since been adapted for use with other types of outcome measurements in systematic reviews.

Prinsen, C.A.C., Mokkink, L.B., Bouter, L.M. et al. COSMIN guideline for systematic reviews of patient-reported outcome measures . Qual Life Res 27, 1147–1157 (2018). https://doi.org/10.1007/s11136-018-1798-3

HuGENet™ Handbook of systematic reviews – particularly useful for describing population-based data and human genetic variants.

AHRQ: Methods Guide for Effectiveness and Comparative Effectiveness Reviews - from the US Department of Health and Human Services, guidelines on conducting systematic reviews of existing research on the effectiveness, comparative effectiveness, and harms of different health care interventions.

Mariano, D. C., Leite, C., Santos, L. H., Rocha, R. E., & de Melo-Minardi, R. C. (2017). A guide to performing systematic literature reviews in bioinformatics . arXiv preprint arXiv:1707.05813.

Integrative Review guidelines

Integrative reviews may incorporate experimental and non-experimental data, as well as theoretical information. They differ from systematic reviews in the diversity of the study methodologies included.

Guidelines:

Whittemore, R. and Knafl, K. (2005), The integrative review: updated methodology. Journal of Advanced Nursing, 52: 546–553. doi:10.1111/j.1365-2648.2005.03621.x
A step-by-step guide to conducting an Integrative Review (2020), edited by C.E. Toronto & Ruth Remington, Springer Books

Rapid Review guidelines

Rapid reviews differ from systematic reviews in the shorter timeframe taken and reduced comprehensiveness of the search.

Cochrane has a methods group to inform the conduct of rapid reviews with a bibliography of relevant publications .

A modified approach to systematic review guidelines can be used for rapid reviews, but guidelines are beginning to appear:

Crawford C, Boyd C, Jain S, Khorsan R and Jonas W (2015), Rapid Evidence Assessment of the Literature (REAL©): streamlining the systematic review process and creating utility for evidence-based health care . BMC Res Notes 8:631 DOI 10.1186/s13104-015-1604-z

Philip Moons, Eva Goossens, David R. Thompson, Rapid reviews: the pros and cons of an accelerated review process , European Journal of Cardiovascular Nursing, Volume 20, Issue 5, June 2021, Pages 515–519, https://doi.org/10.1093/eurjcn/zvab041

Rapid Review Guidebook: Steps for conducting a rapid review National Collaborating Centre for Methods and Tools (McMaster University and Public Health Agency Canada) 2017

Tricco AC, Langlois EV, Straus SE, editors (2017) Rapid reviews to strengthen health policy and systems: a practical guide (World Health Organization). This guide is particularly aimed towards developing rapid reviews to inform health policy.

Scoping Review guidelines

Scoping reviews can be used to map an area, or to determine the need for a subsequent systematic review. Scoping reviews tend to have a broader focus than many other types of reviews, however, still require a focused question.

Peters MDJ, Godfrey C, McInerney P, Munn Z, Tricco AC, Khalil, H. Chapter 11: Scoping Reviews (2020 version). In: Aromataris E, Munn Z (Editors). Joanna Briggs Institute Reviewer's Manual, JBI, 2020.
Statement / Explanatory paper

Scoping reviews: what they are and how you can do them - Series of Cochrane Training videos presented by Dr. Andrea C. Tricco and Kafayat Oboirien

Martin, G. P., Jenkins, D. A., Bull, L., Sisk, R., Lin, L., Hulme, W., ... & Group, P. H. A. (2020). Toward a framework for the design, implementation, and reporting of methodology scoping reviews . Journal of Clinical Epidemiology, 127, 191-197.

Khalil, H., McInerney, P., Pollock, D., Alexander, L., Munn, Z., Tricco, A. C., ... & Peters, M. D. (2021). Practical guide to undertaking scoping reviews for pharmacy clinicians, researchers and policymakers . Journal of clinical pharmacy and therapeutics.

Colquhoun, H (2016) Current best practices for the conduct of scoping reviews (presentation)

Arksey H & O'Malley L (2005) Scoping studies: towards a methodological framework , International Journal of Social Research Methodology, 8:1, 19-32, DOI: 10.1080/1364557032000119616

Umbrella reviews

Pollock M, Fernandes RM, Becker LA, Pieper D, Hartling L. Chapter V: Overviews of Reviews . In: Higgins JPT, Thomas J, Chandler J, Cumpston M, Li T, Page MJ, Welch VA (editors). Cochrane Handbook for Systematic Reviews of Interventions version 6.2 (updated February 2021). Cochrane, 2021. Available from www.training.cochrane.org/handbook .
Aromataris E, Fernandez R, Godfrey C, Holly C, Khalil H, Tungpunkom P. Chapter 10: Umbrella Reviews . In: Aromataris E, Munn Z (Editors). JBI Manual for Evidence Synthesis. JBI, 2020. Available from https://jbi-global-wiki.refined.site/space/MANUAL/4687363 .
Aromataris, Edoardo; Fernandez, Ritin; Godfrey, Christina M.; Holly, Cheryl; Khalil, Hanan; Tungpunkom, Patraporn. Summarizing systematic reviews: methodological development, conduct and reporting of an umbrella review approach , International Journal of Evidence-Based Healthcare: September 2015 - Volume 13 - Issue 3 - p 132-140.

Meta-syntheses

Noyes, J., Booth, A., Cargo, M., Flemming, K., Garside, R., Hannes, K., ... & Thomas, J. (2018). Cochrane Qualitative and Implementation Methods Group guidance series—paper 1: introduction . Journal of clinical epidemiology, 97, 35-38.

Harris, J. L., Booth, A., Cargo, M., Hannes, K., Harden, A., Flemming, K., ... & Noyes, J. (2018). Cochrane Qualitative and Implementation Methods Group guidance series—paper 2: methods for question formulation, searching, and protocol development for qualitative evidence synthesis . Journal of clinical epidemiology, 97, 39-48.

Noyes, J., Booth, A., Flemming, K., Garside, R., Harden, A., Lewin, S., ... & Thomas, J. (2018). Cochrane Qualitative and Implementation Methods Group guidance series—paper 3: methods for assessing methodological limitations, data extraction and synthesis, and confidence in synthesized qualitative findings . Journal of clinical epidemiology, 97, 49-58.

Cargo, M., Harris, J., Pantoja, T., Booth, A., Harden, A., Hannes, K., ... & Noyes, J. (2018). Cochrane Qualitative and Implementation Methods Group guidance series—paper 4: methods for assessing evidence on intervention implementation . Journal of clinical epidemiology, 97, 59-69.

Harden, A., Thomas, J., Cargo, M., Harris, J., Pantoja, T., Flemming, K., ... & Noyes, J. (2018). Cochrane Qualitative and Implementation Methods Group guidance series—paper 5: methods for integrating qualitative and implementation evidence within intervention effectiveness reviews . Journal of clinical epidemiology, 97, 70-78.

Flemming, K., Booth, A., Hannes, K., Cargo, M., & Noyes, J. (2018). Cochrane Qualitative and Implementation Methods Group guidance series—Paper 6: Reporting guidelines for qualitative, implementation, and process evaluation evidence syntheses . Journal of Clinical Epidemiology, 97, 79-85.

Walsh, D. and Downe, S. (2005), Meta-synthesis method for qualitative research: a literature review . Journal of Advanced Nursing, 50: 204–211. doi:10.1111/j.1365-2648.2005.03380.x

Living reviews

Akl, E.A., Meerpohl, J.J., Elliott, J., Kahale, L.A., Schünemann, H.J., Agoritsas, T., Hilton, J., Perron, C., Akl, E., Hodder, R. and Pestridge, C., 2017. Living systematic reviews: 4. Living guideline recommendations . Journal of clinical epidemiology, 91, pp.47-53.

Qualitative systematic reviews

Dixon-Woods, M., Bonas, S., Booth, A., Jones, D. R., Miller, T., Sutton, A. J., . . . Young, B. (2006). How can systematic reviews incorporate qualitative research? A critical perspective . Qualitative Research,6(1), 27–44.
Thomas, J., & Harden, A. (2008). Methods for the thematic synthesis of qualitative research in systematic reviews . BMC Medical Research Methodology,8, 45–45.

Mixed methods systematic review

Lizarondo L, Stern C, Carrier J, Godfrey C, Rieger K, Salmond S, Apostolo J, Kirkpatrick P, Loveday H. Chapter 8: Mixed methods systematic reviews . In: Aromataris E, Munn Z (Editors). JBI Manual for Evidence Synthesis. JBI, 2020. Available from https://synthesismanual.jbi.global. https://doi.org/10.46658/JBIMES-20-09
Pearson, A, White, H, Bath-Hextall, F, Salmond, S, Apostolo, J, & Kirkpatrick, P 2015, ' A mixed-methods approach to systematic reviews ', International Journal of Evidence-Based Healthcare, vol. 13, no. 3, p. 121-131. Available from: 10.1097/XEB.0000000000000052
Dixon-Woods, M., Agarwal, S., Jones, D., Young, B., & Sutton, A. (2005). Synthesising qualitative and quantitative evidence: A review of possible methods . Journal of Health Services Research &Policy,10(1), 45–53.

Realist reviews

The RAMESES Projects - Includes information on publication, quality, and reporting standards, as well as training materials for realist reviews, meta-narrative reviews, and realist evaluation.

Rycroft-Malone, J., McCormack, B., Hutchinson, A. M., DeCorby, K., Bucknall, T. K., Kent, B., ... & Wilson, V. (2012). Realist synthesis: illustrating the method for implementation research . Implementation Science, 7(1), 1-10.

Wong, G., Westhorp, G., Manzano, A. et al. RAMESES II reporting standards for realist evaluations. BMC Med 14, 96 (2016). https://doi.org/10.1186/s12916-016-0643-1

Wong, G., Greenhalgh, T., Westhorp, G., Buckingham, J., & Pawson, R. (2013). RAMESES publication standards: realist syntheses. BMC medicine, 11, 21. https://doi.org/10.1186/1741-7015-11-21

Wong, G., Greenhalgh, T., Westhorp, G., Buckingham, J., & Pawson, R. (2013). RAMESES publication standards: realist syntheses. BMC medicine, 11(1), 1-14. https://doi.org/10.1186/1741-7015-11-21

Social sciences

Chapman, K. (2021). Characteristics of systematic reviews in the social sciences . The Journal of Academic Librarianship, 47(5), 102396.
Crisp, B. R. (2015). Systematic reviews: A social work perspective . Australian Social Work, 68(3), 284-295.

Qualitative Research Questions: What it is and how to write it

Qualitative research questions are like a compass that points researchers in the right direction to find rich stories, untangle complicated social relationships, and get a clear picture of how people act in subtle ways. Unlike their quantitative counterparts, these questions go beyond numbers and figures to explore the subjective, contextual, and complex parts of the human experience.

It’s well-established that all forms of research come with their own theories and implementation methods. Qualitative research is much the same. Qualitative research is conducted to understand the thought process of both the respondents as well as researchers. It usually is conducted in a natural setup where respondents will be their true selves and would respond transparently.

Results achieved from this research will not be generalized to the entire population but asked research questions , and their vocabulary gives away the researcher’s motive making it easier for respondents to participate in qualitative market research .

LEARN ABOUT: Research Process Steps

Qualitative research survey questions are created to understand a particular topic better or to inspect a new subject to understand the nerve of respondent experiences.

Content Index

What are qualitative research questions?

How to write qualitative research questions, types of qualitative research questions, how to choose qualitative research questions, what should be the process of forming qualitative research questions and questionnaires.

Qualitative research questions are the inquiries that lead to qualitative research studies and investigations. They are meant to help people explore and understand phenomena, experiences, meanings, and views from the participant’s point of view.

Different from quantitative research questions, which often try to measure and quantify variables, qualitative research questions try to understand the richness and complexity of human experiences and social events.

Most qualitative research questions are open-ended and allow for in-depth study. They want more than simple yes/no answers but instead want people to talk about their thoughts, feelings, views, and experiences. These questions try to find deeper meanings, patterns, and connections in a given situation.

Here are some examples of qualitative study questions in different fields:

In psychology: How do individuals experience and cope with traumatic events?
In sociology: What factors influence a student’s decision to pursue higher education?
In anthropology: How do cultural norms and values shape gender roles in a specific community?
In education: What are the challenges faced by teachers in implementing project-based learning in the classroom?
In healthcare: What are the experiences and perspectives of patients undergoing long-term treatment for a chronic illness?

Qualitative research questions should be straightforward, specific, and tailored to the research’s goals. They guide the process of gathering data through interviews, observations, or document analysis and give a method for analyzing and interpreting data.

Writing the right qualitative research questions requires careful thought about the research goals, the event being studied, and the wanted level of understanding. Here are some tips to help you write good qualitative research questions:

Begin with a broad research question

Start by posing an all-encompassing question that probes the subject or phenomenon of interest. Exploring and learning from the answer to this open-ended question should be possible.

Specify the research objectives

Clearly state the objectives and purposes of your research. What do you want your qualitative study to accomplish? What facets or dimensions of the subject do you wish to investigate?

Focus on the phenomenon

Decide on whatever specific subject or phenomenon you want to research. Any pertinent topic, including social behavior, cultural customs, personal experiences, and more, may be used.

Use open-ended and exploratory language

In qualitative research, open-ended questions should be used to enable participants to offer thorough and in-depth responses. Avoid yes/no questions and queries with a one-word answer. Use words like “how,” “what,” “why,” or “describe” instead to compel people to express their thoughts and experiences.

LEARN ABOUT: Qualitative Interview

Consider the context and participants

Consider your research’s background as well as the qualities of your subjects. Make sure your qualitative methods are specific to the people you will be studying so that they are pertinent and meaningful to them.

Incorporate theory and literature

Your research questions should be based on pertinent theories and available literature. This gives your investigation a theoretical foundation and places your study within the body of knowledge.

Balance breadth and depth

When formulating your research topics, try to strike a balance between depth and breadth. To fully understand the subject, you should investigate it broadly to get a variety of viewpoints and intensively delve into certain areas.

Avoid leading or biased questions

Ensure your questions are neutral and unbiased. Avoid leading participants towards a particular response. Instead, create questions that allow participants to express their thoughts and experiences freely.

Pilot test your questions

Pilot-test your research questions with a small group of people before finalizing them. This will make it easier to spot any possible problems, ambiguities, or places where clarity may be increased.

Revise and refine

Revise and clarify your research questions based on the comments and understandings received from the pilot testing. Aim for consistency, coherence, and congruence with your research goals.

Remember, qualitative market research questions should be flexible and adaptable throughout the research process. They serve as a guide but may evolve as you delve deeper into the data and discover new insights.

LEARN ABOUT: Steps in Qualitative Research

There are several types of qualitative research questions focus that can be used to guide qualitative studies. Here are some common types:

1. Descriptive questions

These questions aim to describe and understand a phenomenon or topic in detail. They focus on providing a comprehensive account of the subject matter. For example:

What are the experiences of individuals living with chronic pain?
How do employees perceive the organizational culture in a specific company?

2. Exploratory questions

These questions are used to explore new or under-researched areas. They seek to gain a deeper understanding of a topic or phenomenon. For example:

What are the factors influencing consumers’ decision-making process when purchasing organic food?
How do teachers perceive the implementation of project-based learning in the classroom?

3. Experiential questions

These questions focus on understanding individuals’ experiences, perspectives, and subjective meanings related to a particular phenomenon. They aim to capture personal experiences and emotions. For example:

What are the challenges first-generation college students face during their transition to higher education?
How do individuals with social anxiety disorder experience social interactions?

4. Comparative questions

These questions involve comparing and contrasting different groups, contexts, or perspectives to identify similarities, differences, or patterns. They explore variations in experiences or phenomena. For example:

How do parenting practices differ between cultures A and B in terms of child discipline?
What are the similarities and differences in the coping strategies used by individuals with individuals and depression questionnaire with anxiety disorders?

5. Process-oriented questions

These questions focus on understanding a phenomenon’s processes, mechanisms, or dynamics. They aim to uncover how and why certain outcomes or behaviors occur. For example:

What are the processes by which teams in a workplace reach a consensus on decision-making?
How does the negotiation process unfold during conflict resolution in interpersonal relationships?

6. Theoretical questions

These questions seek to generate or refine theory. They explore concepts, relationships, or theoretical frameworks to contribute to the existing body of knowledge. For example:

How does the concept of “self-efficacy” manifest in the context of entrepreneurship?
What underlying mechanisms explain the relationship between social support and mental health outcomes?

These are just a few examples of the types of qualitative research questions that can be used. The specific type of question you choose will depend on your research objectives, the phenomenon under investigation, and the depth of understanding you aim to achieve.

Explore Insightfully Contextual Inquiry in Qualitative Research

Choosing a good qualitative research question involves a thoughtful and systematic approach to ensure they align with the objectives of your study and allows for an in-depth exploration of the topic. Here are some steps to help you choose effective qualitative research questions:

Identify your research objectives

Clearly define the purpose of your study. What do you want to explore or understand? What specific insights or knowledge are you seeking to gain through your market research?

Review existing literature

Conduct a thorough review of relevant literature to identify existing research gaps or areas requiring further exploration. This will help you understand the current state of knowledge and inform the development of your research questions.

Brainstorm potential qualitative research question

Generate a list of potential research questions that address your research objectives. Consider different angles, perspectives, and dimensions of your topic. Creating open-ended questions that allow for in-depth exploration rather than simple yes/no answers is important.

Prioritize and refine the questions

Evaluate the generated questions based on their relevance to your research objectives, feasibility, and potential to yield meaningful insights. Prioritize the questions that are most likely to provide rich and valuable data. Refine and rephrase the questions as needed to ensure clarity and focus.

Consider the research design and methodology

Take into account the specific qualitative research design and methodology you plan to use. Different research approaches, such as ethnography, interviews, focus groups, or case studies, may require different types of research questions. Ensure that your questions align with your chosen methodology and will help you gather the desired data.

Pilot test the questions

Before finalizing your research questions, consider conducting a pilot test with a small group of participants. This will allow you to assess your questions’ clarity, appropriateness, and effectiveness. Make necessary revisions based on the feedback received.

Seek feedback

Share your research questions with colleagues, mentors, or experts in your field for feedback and suggestions. They can provide valuable insights and help you refine your questions further.

Finalize your research questions

Based on the steps above, select a set of research questions that are well-aligned with your research objectives, provide scope for exploration, and are feasible within the resources and time available for your study.

1. Mention the purpose of conducting qualitative research. It can be in the form of either of these sentences:

This study will be on the topic of ….
The reason for conducting this research is ….

2. Create qualitative statements with a defined objective that can be easily communicated to the target audience .

Keep these pointers in mind while designing this statement:

Try and form single-sentence statements. Single statements can be much more effective than elaborate ones as they help in communicating important messages in an impactful manner in a short and succinct sentence.
Clarify the purpose of conducting qualitative research in clear words so that respondents understand their contribution to this research.
Mention the main topic of research that would prompt respondents to have a clearer idea about what they’re getting into.
It’s the words that make all the difference. Use qualitative words that demonstrate the quality or feeling behind your purpose, such as understanding, describing, explore.
Specify details that you would want to communicate to your respondents.
Mention the name of the research website.

3. Other than the primary qualitative questions, you must create sub-questions so that the purpose is executed in a better manner.

The main question might be – “What is the state of illiteracy in your state?”
You can create sub-questions such as: “How does illiteracy hamper progress in your state?” or “How would you best describe your feelings about illiteracy?”

4. Highlight these questions using ‘qualitative’ words:

Start the questions with “What” or “How” to make sure the respondents provide details about their feelings.
Communicate what you’re trying to “understand,” “explore,” or “identify” using this Qualitative research online survey questionnaire.
Questions such as “What happened” can be asked to develop a description of the topic.
Questions about “how did respondents interpret the what happened question” can be asked to examine the outcome.
Understand the entire qualitative research process by asking questions about “What happened to you with time?”

5. Develop a skeleton to design the primary questions and also the sub-questions. For example:

Primary Qualitative research survey question: “How do you think _______ (the main topic of research) means?” or “Describe _____(the main topic of research) as you’ve experienced.”
Sub-question for qualitative research: “What _________ (characteristic) does __________ (respondents) interest in as a _________ (main topic of research)?”

LEARN ABOUT: Structured Questionnaire

Qualitative research questions are key to giving research studies depth and breadth. These questions go into the details and complexities of human experiences, perceptions, and behaviors. This helps researchers get a full picture of a certain occurrence.

Qualitative research questions are meant to explore, describe, and make sense of subjective truths. Most of the time, they are open-ended, so people can say what they think and feel in their own words.

QuestionPro is an online poll and research platform with several tools and features that can make it easier to make and use qualitative research questions. Its easy-to-use design and variety of question types help researchers collect qualitative data quickly and easily, improving the whole research process.

FREE TRIAL LEARN MORE

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Question formulation and searching for qualitative evidence.

The session then moved on to discussing how the chosen question framework fulfils an important role in subsequent stages of the review, such as deciding the scope, devising eligibility criteria, constructing the search strategy and even as a potential structure for data extraction. The remainder of the session focussed on methods for information retrieval of qualitative research highlighting the challenges, comparing and contrasting with intervention reviews and concluding with the important contribution of supplementary searching techniques.

The webinar was delivered in November 2021 and below you will find the videos from the webinar, together with accompanying slides to download [PDF].

Part 1: Question formulation Part 2: Searching for qualitative evidence

Presenter bios.

Part 1: Question formulation

Part 2: Searching for qualitative evidence

Additional materials

Download the slides from the webinar [PDF].

Cochrane CQIMG Bibliography

Links shared in chat during the webinar

Module 2: Formulating a Research Question and Searching for Sources

Formulating a Research Question

As noted in Module 1: Types of Reviews , conducting a “pre-search” is a crucial first step in devising the research question. A well-formulated research question informs the research process. It can focus your information needs (i.e. identify inclusion and exclusion criteria), help to identify key search concepts, and guide you in the direction of relevant resources.

Types of Research Questions

There are two general types of research questions: quantitative and qualitative .

Quantitative Research Questions

Types of quantitative questions can be categorized as explanatory (i.e., relationship-based), descriptive, or comparative.

Explanatory questions aim to discover cause-and-effect relationships by comparing two or more variables, individuals or groups based on differing outcomes.
Descriptive questions will often quantify a single variable but may include multiple variables within a question. They typically ask for measurements, and can begin with: “how much”, “what percentage”, “how frequently”, or “how many”.
Comparative questions are designed to identify the “difference between” a dependent variable and two or more groups. These questions tend to begin with “what is the difference” or “what are the differences”.

Qualitative Research Questions

Qualitative questions aim to discover meaning or gain an understanding of a phenomenon. They ask questions that cannot be measured with specific numbers and statistics. Qualitative research questions often contain words like "lived experience" , “personal experience”, “understanding”, “meaning”, and “stories”.

A Comparison of Quantitative and Qualitative Questions

So how do quantitative and qualitative research questions differ when you are conducting a search? In Table 2.1 below, we provide some examples of research topics. Each topic can either be used for a quantitative or qualitative research question. For each question, the category of research question is clarified.

Key Takeaways

Regardless of the type of question being asked, a good research question cannot be answered with a simple yes or no (as demonstrated by the sample questions in Table 2.1).

Quantitative data can be counted, measured, and expressed using numbers.

Qualitative research relies on data obtained by the researcher from first-hand observation, interviews, questionnaires (on which participants write descriptively), focus groups, participant-observation, recordings made in natural settings, documents, and artifacts. The data are generally nonnumerical.

Personal knowledge about the world that has been gained through first-hand involvement in everyday events.

Advanced Research Skills: Conducting Literature and Systematic Reviews Copyright © 2021 by Kelly Dermody; Cecile Farnum; Daniel Jakubek; Jo-Anne Petropoulos; Jane Schmidt; and Reece Steinberg is licensed under a Creative Commons Attribution 4.0 International License , except where otherwise noted.

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Indian J Anaesth
v.63(8); 2019 Aug

Formulating a good research question: Pearls and pitfalls

Wilson fandino.

Guys' and St Thomas' Hospital National Health Service Foundation Trust, London, United Kingdom

The process of formulating a good research question can be challenging and frustrating. While a comprehensive literature review is compulsory, the researcher usually encounters methodological difficulties in the conduct of the study, particularly if the primary study question has not been adequately selected in accordance with the clinical dilemma that needs to be addressed. Therefore, optimising time and resources before embarking in the design of a clinical protocol can make an impact on the final results of the research project. Researchers have developed effective ways to convey the message of how to build a good research question that can be easily recalled under the acronyms of PICOT (population, intervention, comparator, outcome, and time frame) and FINER (feasible, interesting, novel, ethical, and relevant). In line with these concepts, this article highlights the main issues faced by clinicians, when developing a research question.

INTRODUCTION

What is your research question? This is very often one of the first queries made by statisticians, when researchers come up with an interesting idea. In fact, the findings of a study may only acquire relevance if they provide an accurate and unbiased answer to a specific question,[ 1 , 2 ] and it has been suggested that up to one-third of the time spent in the whole process—from the conception of an idea to the publication of the manuscript—could be invested in finding the right primary study question.[ 3 ] Furthermore, selecting a good research question can be a time-consuming and challenging task: in one retrospective study, Mayo et al . reported that 3 out of 10 articles published would have needed a major rewording of the question.[ 1 ] This paper explores some recommendations to consider before starting any research project, and outlines the main difficulties faced by young and experienced clinicians, when it comes time to turn an exciting idea into a valuable and feasible research question.

OPTIMISATION OF TIME AND RESOURCES

Focusing on the primary research question.

The process of developing a new idea usually stems from a dilemma inherent to the clinical practice.[ 2 , 3 , 4 ] However, once the problem has been identified, it is tempting to formulate multiple research questions. Conducting a clinical trial with more than one primary study question would not be feasible. First, because each question may require a different research design, and second, because the necessary statistical power of the study would demand unaffordable sample sizes. It is the duty of editors and reviewers to make sure that authors clearly identify the primary research question, and as a consequence, studies approaching more than one primary research question may not be suitable for publication.

Working in the right environment

Teamwork is essential to find the appropriate research question. Working in the right environment will enable the investigator to interact with colleagues with different backgrounds, and create opportunities to exchange experiences in a collaborative way between clinicians and researchers. Likewise, it is of paramount importance to get involved colleagues with expertise in the field (lead clinicians, education supervisors, research mentors, department chairs, epidemiologists, biostatisticians, and ethical consultants, among others), and ask for their guidance.[ 5 , 6 , 7 , 8 ]

Evaluating the pertinence of the study

The researcher should wonder if, on the basis of the research question formulated, there is a need for a study to address the problem, as clinical research usually entails a large investment of resources and workforce involvement. Thus, if the answer to the posed clinical question seems to be evident before starting the study, investing in research to address the problem would become superfluous. For example, in a clinical trial, Herzog-Niescery et al . compared laryngeal masks with cuffed and uncuffed tracheal tubes, in the context of surgeons' exposure to sevoflurane, in infants undergoing adenoidectomy. However, it appears obvious that cuffed tracheal tubes are preferred to minimise surgeons' exposure to volatile gases, as authors concluded after recruiting 60 patients.[ 9 ]

Conducting a thorough literature review

Any research project requires the identification of at least one of three problems: the evidence is scarce, the existing literature yields conflicting results, or the results could be improved. Hence, a comprehensive review of the topic is imperative, as it allows the researcher to identify this gap in the literature, formulate a hypothesis and develop a research question.[ 2 ] To this end, it is crucial to be attentive to new ideas, keep the imagination roaming with reflective attitude, and remain sceptical to the new-gained information.[ 4 , 7 ]

Narrowing the research question

A broad research question may encompass an unaffordable extensive topic. For instance, do supraglottic devices provide similar conditions for the visualization of the glottis aperture in a German hospital? Such a general research question usually needs to be narrowed, not only by cutting away unnecessary components (a German hospital is irrelevant in this context), but also by defining a target population, a specific intervention, an alternative treatment or procedure to be compared with the intervention, a measurable primary outcome, and a time frame of the study. In contrast, an example of a good research question would be: among children younger than 1 year of age undergoing elective minor procedures, to what extent the insertion times are different, comparing the Supreme™ laryngeal mask airway (LMA) to Proseal™ LMA, when placed after reaching a BIS index <60?[ 10 ] In this example, the core ingredients of the research question can be easily identified as: children <1 year of age undergoing minor elective procedures, Supreme™ LMA, Proseal™ LMA and insertion times at anaesthetic induction when reaching a BIS index <60. These components are usually gathered in the literature under the acronym of PICOT (population, intervention, comparator, outcome and time frame, respectively).[ 1 , 3 , 5 ]

PICOT FRAMEWORK

Table 1 summarises the foremost questions likely to be addressed when working on PICOT frame.[ 1 , 6 , 8 ] These components are also applicable to observational studies, where the exposure takes place of the intervention.[ 1 , 11 ] Remarkably, if after browsing the title and the abstract of a paper, the reader is not able to clearly identify the PICOT parameters, and elucidate the question posed by the authors, there should be reasonable scepticism regarding the scientific rigor of the work.[ 12 , 13 ] All these elements are crucial in the design and methodology of a clinical trial, as they can affect the feasibility and reliability of results. Having formulated the primary study question in the context of the PICOT framework [ Table 1 ],[ 1 , 6 , 8 ] the researcher should be able to elucidate which design is most suitable for their work, determine what type of data needs to be collected, and write a structured introduction tailored to what they want to know, explicitly mentioning the primary study hypothesis, which should lead to formulate the main research question.[ 1 , 2 , 6 , 8 ]

Key questions to be answered when working with the PICOT framework (population, intervention, comparator, outcome, and time frame) in a clinical research design

Occasionally, the intended population of the study needs to be modified, in order to overcome any potential ethical issues, and/or for the sake of convenience and feasibility of the project. Yet, the researcher must be aware that the external validity of the results may be compromised. As an illustration, in a randomised clinical trial, authors compared the ease of tracheal tube insertion between C-MAC video laryngoscope and direct laryngoscopy, in patients presenting to the emergency department with an indication of rapid sequence intubation. However, owing to the existence of ethical concerns, a substantial amount of patients requiring emergency tracheal intubation, including patients with major maxillofacial trauma and ongoing cardiopulmonary resuscitation, had to be excluded from the trial.[ 14 ] In fact, the design of prospective studies to explore this subset of patients can be challenging, not only because of ethical considerations, but because of the low incidence of these cases. In another study, Metterlein et al . compared the glottis visualisation among five different supraglottic airway devices, using fibreroptic-guided tracheal intubation in an adult population. Despite that the study was aimed to explore the ease of intubation in patients with anticipated difficult airway (thus requiring fibreoptic tracheal intubation), authors decided to enrol patients undergoing elective laser treatment for genital condylomas, as a strategy to hasten the recruitment process and optimise resources.[ 15 ]

Intervention

Anaesthetic interventions can be classified into pharmacological (experimental treatment) and nonpharmacological. Among nonpharmacological interventions, the most common include anaesthetic techniques, monitoring instruments and airway devices. For example, it would be appropriate to examine the ease of insertion of Supreme™ LMA, when compared with ProSeal™ LMA. Notwithstanding, a common mistake is the tendency to be focused on the data aimed to be collected (the “stated” objective), rather than the question that needs to be answered (the “latent” objective).[ 1 , 4 ] In one clinical trial, authors stated: “we compared the Supreme™ and ProSeal™ LMAs in infants by measuring their performance characteristics, including insertion features, ventilation parameters, induced changes in haemodynamics, and rates of postoperative complications”.[ 10 ] Here, the research question has been centered on the measurements (insertion characteristics, haemodynamic variables, LMA insertion characteristics, ventilation parameters) rather than the clinical problem that needs to be addressed (is Supreme™ LMA easier to insert than ProSeal™ LMA?).

Comparators in clinical research can also be pharmacological (e.g., gold standard or placebo) or nonpharmacological. Typically, not more than two comparator groups are included in a clinical trial. Multiple comparisons should be generally avoided, unless there is enough statistical power to address the end points of interest, and statistical analyses have been adjusted for multiple testing. For instance, in the aforementioned study of Metterlein et al .,[ 15 ] authors compared five supraglottic airway devices by recruiting only 10--12 participants per group. In spite of the authors' recommendation of using two supraglottic devices based on the results of the study, there was no mention of statistical adjustments for multiple comparisons, and given the small sample size, larger clinical trials will undoubtedly be needed to confirm or refute these findings.[ 15 ]

A clear formulation of the primary outcome results of vital importance in clinical research, as the primary statistical analyses, including the sample size calculation (and therefore, the estimation of the effect size and statistical power), will be derived from the main outcome of interest. While it is clear that using more than one primary outcome would not be appropriate, it would be equally inadequate to include multiple point measurements of the same variable as the primary outcome (e.g., visual analogue scale for pain at 1, 2, 6, and 12 h postoperatively).

Composite outcomes, in which multiple primary endpoints are combined, may make it difficult to draw any conclusions based on the study findings. For example, in a clinical trial, 200 children undergoing ophthalmic surgery were recruited to explore the incidence of respiratory adverse events, when comparing desflurane with sevoflurane, following the removal of flexible LMA during the emergence of the anaesthesia. The primary outcome was the number of respiratory events, including breath holding, coughing, secretions requiring suction, laryngospasm, bronchospasm, and mild desaturation.[ 16 ] Should authors had claimed a significant difference between these anaesthetic volatiles, it would have been important to elucidate whether those differences were due to serious adverse events, like laryngospasm or bronchospasm, or the results were explained by any of the other events (e.g., secretions requiring suction). While it is true that clinical trials evaluating the occurrence of adverse events like laryngospasm/bronchospasm,[ 16 , 17 ] or life-threating complications following a tracheal intubation (e.g., inadvertent oesophageal placement, dental damage or injury of the larynx/pharynx)[ 14 ] are almost invariably underpowered, because the incidence of such events is expected to be low, subjective outcomes like coughing or secretions requiring suction should be avoided, as they are highly dependent on the examiner's criteria.[ 16 ]

Secondary outcomes are useful to document potential side effects (e.g., gastric insufflation after placing a supraglottic device), and evaluate the adherence (say, airway leak pressure) and safety of the intervention (for instance, occurrence, or laryngospasm/bronchospasm).[ 17 ] Nevertheless, the problem of addressing multiple secondary outcomes without the adequate statistical power is habitual in medical literature. A good illustration of this issue can be found in a study evaluating the performance of two supraglottic devices in 50 anaesthetised infants and neonates, whereby authors could not draw any conclusions in regard to potential differences in the occurrence of complications, because the sample size calculated made the study underpowered to explore those differences.[ 17 ]

Among PICOT components, the time frame is the most likely to be omitted or inappropriate.[ 1 , 12 ] There are two key aspects of the time component that need to be clearly specified in the research question: the time of measuring the outcome variables (e.g. visual analogue scale for pain at 1, 2, 6, and 12 h postoperatively), and the duration of each measurement (when indicated). The omission of these details in the study protocol might lead to substantial differences in the methodology used. For instance, if a study is designed to compare the insertion times of three different supraglottic devices, and researchers do not specify the exact moment of LMA insertion in the clinical trial protocol (i.e., at the anaesthetic induction after reaching a BIS index < 60), placing an LMA with insufficient depth of anaesthesia would have compromised the internal validity of the results, because inserting a supraglottic device in those patients would have resulted in failed attempts and longer insertion times.[ 10 ]

FINER CRITERIA

A well-elaborated research question may not necessarily be a good question. The proposed study also requires being achievable from both ethical and realistic perspectives, interesting and useful to the clinical practice, and capable to formulate new hypotheses, that may contribute to the generation of knowledge. Researchers have developed an effective way to convey the message of how to build a good research question, that is usually recalled under the acronym of FINER (feasible, interesting, novel, ethical and relevant).[ 5 , 6 , 7 ] Table 2 highlights the main characteristics of FINER criteria.[ 7 ]

Main features of FINER criteria (Feasibility, interest, novelty, ethics, and relevance) to formulate a good research question. Adapted from Cummings et al .[ 7 ]

Novelty and relevance

Although it is clear that any research project should commence with an accurate literature interpretation, in many instances it represents the start and the end of the research: the reader will soon realise that the answer to several questions can be easily found in the published literature.[ 5 ] When the question overcomes the test of a thorough literature review, the project may become novel (there is a gap in the knowledge, and therefore, there is a need for new evidence on the topic) and relevant (the paper may contribute to change the clinical practice). In this context, it is important to distinguish the difference between statistical significance and clinical relevance: in the aforementioned study of Oba et al .,[ 10 ] despite the means of insertion times were reported as significant for the Supreme™ LMA, as compared with ProSeal™ LMA, the difference found in the insertion times (528 vs. 486 sec, respectively), although reported as significant, had little or no clinical relevance.[ 10 ] Conversely, a statistically significant difference of 12 sec might be of clinical relevance in neonates weighing <5 kg.[ 17 ] Thus, statistical tests must be interpreted in the context of a clinically meaningful effect size, which should be previously defined by the researcher.

Feasibility and ethical aspects

Among FINER criteria, there are two potential barriers that may prevent the successful conduct of the project and publication of the manuscript: feasibility and ethical aspects. These obstacles are usually related to the target population, as discussed above. Feasibility refers not only to the budget but also to the complexity of the design, recruitment strategy, blinding, adequacy of the sample size, measurement of the outcome, time of follow-up of participants, and commitment of clinicians, among others.[ 3 , 7 ] Funding, as a component of feasibility, may also be implicated in the ethical principles of clinical research, because the choice of the primary study question may be markedly influenced by the specific criteria demanded in the interest of potential funders.

Discussing ethical issues with local committees is compulsory, as rules applied might vary among countries.[ 18 ] Potential risks and benefits need to be carefully weighed, based upon the four principles of respect for autonomy, beneficence, non-maleficence, and justice.[ 19 ] Although many of these issues may be related to the population target (e.g., conducting a clinical trial in patients with ongoing cardiopulmonary resuscitation would be inappropriate, as would be anaesthetising patients undergoing elective LASER treatment for condylomas, to examine the performance of supraglottic airway devices),[ 14 , 15 ] ethical conflicts may also arise from the intervention (particularly those involving the occurrence of side effects or complications, and their potential for reversibility), comparison (e.g., use of placebo or sham procedures),[ 19 ] outcome (surrogate outcomes should be considered in lieu of long term outcomes), or time frame (e.g., unnecessary longer exposition to an intervention). Thus, FINER criteria should not be conceived without a concomitant examination of the PICOT checklist, and consequently, PICOT framework and FINER criteria should not be seen as separated components, but rather complementary ingredients of a good research question.

Undoubtedly, no research project can be conducted if it is deemed unfeasible, and most institutional review boards would not be in a position to approve a work with major ethical problems. Nonetheless, whether or not the findings are interesting, is a subjective matter. Engaging the attention of readers also depends upon a number of factors, including the manner of presenting the problem, the background of the topic, the intended audience, and the reader's expectations. Furthermore, the interest is usually linked to the novelty and relevance of the topic, and it is worth nothing that editors and peer reviewers of high-impact medical journals are usually reluctant to accept any publication, if there is no novelty inherent to the research hypothesis, or there is a lack of relevance in the results.[ 11 ] Nevertheless, a considerable number of papers have been published without any novelty or relevance in the topic addressed. This is probably reflected in a recent survey, according to which only a third of respondents declared to have read thoroughly the most recent papers downloaded, and at least half of those manuscripts remained unread.[ 20 ] The same study reported that up to one-third of papers examined remained uncited after 5 years of publication, and only 20% of papers accounted for 80% of the citations.[ 20 ]

Formulating a good research question can be fascinating, albeit challenging, even for experienced investigators. While it is clear that clinical experience in combination with the accurate interpretation of literature and teamwork are essential to develop new ideas, the formulation of a clinical problem usually requires the compliance with PICOT framework in conjunction with FINER criteria, in order to translate a clinical dilemma into a researchable question. Working in the right environment with the adequate support of experienced researchers, will certainly make a difference in the generation of knowledge. By doing this, a lot of time will be saved in the search of the primary study question, and undoubtedly, there will be more chances to become a successful researcher.

Financial support and sponsorship

Conflicts of interest.

There are no conflicts of interest.

83 Qualitative Research Questions & Examples

Qualitative research questions help you understand consumer sentiment. They’re strategically designed to show organizations how and why people feel the way they do about a brand, product, or service. It looks beyond the numbers and is one of the most telling types of market research a company can do.

The UK Data Service describes this perfectly, saying, “The value of qualitative research is that it gives a voice to the lived experience .”

Read on to see seven use cases and 83 qualitative research questions, with the added bonus of examples that show how to get similar insights faster with Similarweb Digital Research Intelligence.

Inspirational quote about customer insights

What is a qualitative research question?

A qualitative research question explores a topic in-depth, aiming to better understand the subject through interviews, observations, and other non-numerical data. Qualitative research questions are open-ended, helping to uncover a target audience’s opinions, beliefs, and motivations.

How to choose qualitative research questions?

Choosing the right qualitative research questions can be incremental to the success of your research and the findings you uncover. Here’s my six-step process for choosing the best qualitative research questions.

Start by understanding the purpose of your research. What do you want to learn? What outcome are you hoping to achieve?
Consider who you are researching. What are their experiences, attitudes, and beliefs? How can you best capture these in your research questions ?
Keep your questions open-ended . Qualitative research questions should not be too narrow or too broad. Aim to ask specific questions to provide meaningful answers but broad enough to allow for exploration.
Balance your research questions. You don’t want all of your questions to be the same type. Aim to mix up your questions to get a variety of answers.
Ensure your research questions are ethical and free from bias. Always have a second (and third) person check for unconscious bias.
Consider the language you use. Your questions should be written in a way that is clear and easy to understand. Avoid using jargon , acronyms, or overly technical language.

Types of qualitative research questions

For a question to be considered qualitative, it usually needs to be open-ended. However, as I’ll explain, there can sometimes be a slight cross-over between quantitative and qualitative research questions.

Open-ended questions

These allow for a wide range of responses and can be formatted with multiple-choice answers or a free-text box to collect additional details. The next two types of qualitative questions are considered open questions, but each has its own style and purpose.

Probing questions are used to delve deeper into a respondent’s thoughts, such as “Can you tell me more about why you feel that way?”
Comparative questions ask people to compare two or more items, such as “Which product do you prefer and why?” These qualitative questions are highly useful for understanding brand awareness , competitive analysis , and more.

Closed-ended questions

These ask respondents to choose from a predetermined set of responses, such as “On a scale of 1-5, how satisfied are you with the new product?” While they’re traditionally quantitative, adding a free text box that asks for extra comments into why a specific rating was chosen will provide qualitative insights alongside their respective quantitative research question responses.

Ranking questions get people to rank items in order of preference, such as “Please rank these products in terms of quality.” They’re advantageous in many scenarios, like product development, competitive analysis, and brand awareness.
Likert scale questions ask people to rate items on a scale, such as “On a scale of 1-5, how satisfied are you with the new product?” Ideal for placement on websites and emails to gather quick, snappy feedback.

Qualitative research question examples

There are many applications of qualitative research and lots of ways you can put your findings to work for the success of your business. Here’s a summary of the most common use cases for qualitative questions and examples to ask.

Qualitative questions for identifying customer needs and motivations

These types of questions help you find out why customers choose products or services and what they are looking for when making a purchase.

What factors do you consider when deciding to buy a product?
What would make you choose one product or service over another?
What are the most important elements of a product that you would buy?
What features do you look for when purchasing a product?
What qualities do you look for in a company’s products?
Do you prefer localized or global brands when making a purchase?
How do you determine the value of a product?
What do you think is the most important factor when choosing a product?
How do you decide if a product or service is worth the money?
Do you have any specific expectations when purchasing a product?
Do you prefer to purchase products or services online or in person?
What kind of customer service do you expect when buying a product?
How do you decide when it is time to switch to a different product?
Where do you research products before you decide to buy?
What do you think is the most important customer value when making a purchase?

Qualitative research questions to enhance customer experience

Use these questions to reveal insights into how customers interact with a company’s products or services and how those experiences can be improved.

What aspects of our product or service do customers find most valuable?
How do customers perceive our customer service?
What factors are most important to customers when purchasing?
What do customers think of our brand?
What do customers think of our current marketing efforts?
How do customers feel about the features and benefits of our product?
How do customers feel about the price of our product or service?
How could we improve the customer experience?
What do customers think of our website or app?
What do customers think of our customer support?
What could we do to make our product or service easier to use?
What do customers think of our competitors?
What is your preferred way to access our site?
How do customers feel about our delivery/shipping times?
What do customers think of our loyalty programs?

Qualitative research question example for customer experience

🙋‍♀️ Question: What is your preferred way to access our site?
🤓 Insight sought: How mobile-dominant are consumers? Should you invest more in mobile optimization or mobile marketing?
🤯 Challenges with traditional qualitative research methods: While using this type of question is ideal if you have a large database to survey when placed on a site or sent to a limited customer list, it only gives you a point-in-time perspective from a limited group of people.
💡 A new approach: You can get better, broader insights quicker with Similarweb Digital Research Intelligence. To fully inform your research, you need to know preferences at the industry or market level.
⏰ Time to insight: 30 seconds
✅ How it’s done: Similarweb offers multiple ways to answer this question without going through a lengthy qualitative research process.

First, I’m going to do a website market analysis of the banking credit and lending market in the finance sector to get a clearer picture of industry benchmarks.

Here, I can view device preferences across any industry or market instantly. It shows me the device distribution for any country across any period. This clearly answers the question of how mobile dominate my target audience is , with 59.79% opting to access site via a desktop vs. 40.21% via mobile

I then use the trends section to show me the exact split between mobile and web traffic for each key player in my space. Let’s say I’m about to embark on a competitive campaign that targets customers of Chase and Bank of America ; I can see both their audiences are highly desktop dominant compared with others in their space .

Qualitative question examples for developing new products or services

Research questions like this can help you understand customer pain points and give you insights to develop products that meet those needs.

What is the primary reason you would choose to purchase a product from our company?
How do you currently use products or services that are similar to ours?
Is there anything that could be improved with products currently on the market?
What features would you like to see added to our products?
How do you prefer to contact a customer service team?
What do you think sets our company apart from our competitors?
What other product or service offerings would like to see us offer?
What type of information would help you make decisions about buying a product?
What type of advertising methods are most effective in getting your attention?
What is the biggest deterrent to purchasing products from us?

Qualitative research question example for service development

🙋‍♀️ Question: What type of advertising methods are most effective in getting your attention?
🤓 Insight sought: The marketing channels and/or content that performs best with a target audience .
🤯 Challenges with traditional qualitative research methods: When using qualitative research surveys to answer questions like this, the sample size is limited, and bias could be at play.
💡 A better approach: The most authentic insights come from viewing real actions and results that take place in the digital world. No questions or answers are needed to uncover this intel, and the information you seek is readily available in less than a minute.
⏰ Time to insight: 5 minutes
✅ How it’s done: There are a few ways to approach this. You can either take an industry-wide perspective or hone in on specific competitors to unpack their individual successes. Here, I’ll quickly show a snapshot with a whole market perspective.

qualitative example question - marketing channels

Using the market analysis element of Similarweb Digital Research Intelligence, I select my industry or market, which I’ve kept as banking and credit. A quick click into marketing channels shows me which channels drive the highest traffic in my market. Taking direct traffic out of the equation, for now, I can see that referrals and organic traffic are the two highest-performing channels in this market.

Similarweb allows me to view the specific referral partners and pages across these channels.

qualitative question example - Similarweb referral channels

Looking closely at referrals in this market, I’ve chosen chase.com and its five closest rivals . I select referrals in the channel traffic element of marketing channels. I see that Capital One is a clear winner, gaining almost 25 million visits due to referral partnerships.

Next, I get to see exactly who is referring traffic to Capital One and the total traffic share for each referrer. I can see the growth as a percentage and how that has changed, along with an engagement score that rates the average engagement level of that audience segment. This is particularly useful when deciding on which new referral partnerships to pursue.

Once I’ve identified the channels and campaigns that yield the best results, I can then use Similarweb to dive into the various ad creatives and content that have the greatest impact.

Qualitative research example for ad creatives

These ads are just a few of those listed in the creatives section from my competitive website analysis of Capital One. You can filter this list by the specific campaign, publishers, and ad networks to view those that matter to you most. You can also discover video ad creatives in the same place too.

In just five minutes ⏰

I’ve captured audience loyalty statistics across my market
Spotted the most competitive players
Identified the marketing channels my audience is most responsive to
I know which content and campaigns are driving the highest traffic volume
I’ve created a target list for new referral partners and have been able to prioritize this based on results and engagement figures from my rivals
I can see the types of creatives that my target audience is responding to, giving me ideas for ways to generate effective copy for future campaigns

Qualitative questions to determine pricing strategies

Companies need to make sure pricing stays relevant and competitive. Use these questions to determine customer perceptions on pricing and develop pricing strategies to maximize profits and reduce churn.

How do you feel about our pricing structure?
How does our pricing compare to other similar products?
What value do you feel you get from our pricing?
How could we make our pricing more attractive?
What would be an ideal price for our product?
Which features of our product that you would like to see priced differently?
What discounts or deals would you like to see us offer?
How do you feel about the amount you have to pay for our product?

Get Faster Answers to Qualitative Research Questions with Similarweb Today

Qualitative research question example for determining pricing strategies.

🙋‍♀️ Question: What discounts or deals would you like to see us offer?
🤓 Insight sought: The promotions or campaigns that resonate with your target audience.
🤯 Challenges with traditional qualitative research methods: Consumers don’t always recall the types of ads or campaigns they respond to. Over time, their needs and habits change. Your sample size is limited to those you ask, leaving a huge pool of unknowns at play.
💡 A better approach: While qualitative insights are good to know, you get the most accurate picture of the highest-performing promotion and campaigns by looking at data collected directly from the web. These analytics are real-world, real-time, and based on the collective actions of many, instead of the limited survey group you approach. By getting a complete picture across an entire market, your decisions are better informed and more aligned with current market trends and behaviors.
✅ How it’s done: Similarweb’s Popular Pages feature shows the content, products, campaigns, and pages with the highest growth for any website. So, if you’re trying to unpack the successes of others in your space and find out what content resonates with a target audience, there’s a far quicker way to get answers to these questions with Similarweb.

Here, I’m using Capital One as an example site. I can see trending pages on their site showing the largest increase in page views. Other filters include campaign, best-performing, and new–each of which shows you page URLs, share of traffic , and growth as a percentage. This page is particularly useful for staying on top of trending topics , campaigns, and new content being pushed out in a market by key competitors.

Qualitative research questions for product development teams

It’s vital to stay in touch with changing consumer needs. These questions can also be used for new product or service development, but this time, it’s from the perspective of a product manager or development team.

What are customers’ primary needs and wants for this product?
What do customers think of our current product offerings?
What is the most important feature or benefit of our product?
How can we improve our product to meet customers’ needs better?
What do customers like or dislike about our competitors’ products?
What do customers look for when deciding between our product and a competitor’s?
How have customer needs and wants for this product changed over time?
What motivates customers to purchase this product?
What is the most important thing customers want from this product?
What features or benefits are most important when selecting a product?
What do customers perceive to be our product’s pros and cons?
What would make customers switch from a competitor’s product to ours?
How do customers perceive our product in comparison to similar products?
What do customers think of our pricing and value proposition?
What do customers think of our product’s design, usability, and aesthetics?

Qualitative questions examples to understand customer segments

Market segmentation seeks to create groups of consumers with shared characteristics. Use these questions to learn more about different customer segments and how to target them with tailored messaging.

What motivates customers to make a purchase?
How do customers perceive our brand in comparison to our competitors?
How do customers feel about our product quality?
How do customers define quality in our products?
What factors influence customers’ purchasing decisions ?
What are the most important aspects of customer service?
What do customers think of our customer service?
What do customers think of our pricing?
How do customers rate our product offerings?
How do customers prefer to make purchases (online, in-store, etc.)?

Qualitative research question example for understanding customer segments

🙋‍♀️ Question: Which social media channels are you most active on?
🤓 Insight sought: Formulate a social media strategy . Specifically, the social media channels most likely to succeed with a target audience.
🤯 Challenges with traditional qualitative research methods: Qualitative research question responses are limited to those you ask, giving you a limited sample size. Questions like this are usually at risk of some bias, and this may not be reflective of real-world actions.
💡 A better approach: Get a complete picture of social media preferences for an entire market or specific audience belonging to rival firms. Insights are available in real-time, and are based on the actions of many, not a select group of participants. Data is readily available, easy to understand, and expandable at a moment’s notice.
✅ How it’s done: Using Similarweb’s website analysis feature, you can get a clear breakdown of social media stats for your audience using the marketing channels element. It shows the percentage of visits from each channel to your site, respective growth, and specific referral pages by each platform. All data is expandable, meaning you can select any platform, period, and region to drill down and get more accurate intel, instantly.

Qualitative question example social media

This example shows me Bank of America’s social media distribution, with YouTube , Linkedin , and Facebook taking the top three spots, and accounting for almost 80% of traffic being driven from social media.

When doing any type of market research, it’s important to benchmark performance against industry averages and perform a social media competitive analysis to verify rival performance across the same channels.

Qualitative questions to inform competitive analysis

Organizations must assess market sentiment toward other players to compete and beat rival firms. Whether you want to increase market share , challenge industry leaders , or reduce churn, understanding how people view you vs. the competition is key.

What is the overall perception of our competitors’ product offerings in the market?
What attributes do our competitors prioritize in their customer experience?
What strategies do our competitors use to differentiate their products from ours?
How do our competitors position their products in relation to ours?
How do our competitors’ pricing models compare to ours?
What do consumers think of our competitors’ product quality?
What do consumers think of our competitors’ customer service?
What are the key drivers of purchase decisions in our market?
What is the impact of our competitors’ marketing campaigns on our market share ? 10. How do our competitors leverage social media to promote their products?

Qualitative research question example for competitive analysis

🙋‍♀️ Question: What other companies do you shop with for x?
🤓 Insight sought: W ho are your competitors? Which of your rival’s sites do your customers visit? How loyal are consumers in your market?
🤯 Challenges with traditional qualitative research methods: Sample size is limited, and customers could be unwilling to reveal which competitors they shop with, or how often they around. Where finances are involved, people can act with reluctance or bias, and be unwilling to reveal other suppliers they do business with.
💡 A better approach: Get a complete picture of your audience’s loyalty, see who else they shop with, and how many other sites they visit in your competitive group. Find out the size of the untapped opportunity and which players are doing a better job at attracting unique visitors – without having to ask people to reveal their preferences.
✅ How it’s done: Similarweb website analysis shows you the competitive sites your audience visits, giving you access to data that shows cross-visitation habits, audience loyalty, and untapped potential in a matter of minutes.

Qualitative research example for audience analysis

Using the audience interests element of Similarweb website analysis, you can view the cross-browsing behaviors of a website’s audience instantly. You can see a matrix that shows the percentage of visitors on a target site and any rival site they may have visited.

Qualitative research question example for competitive analysis

With the Similarweb audience overlap feature, view the cross-visitation habits of an audience across specific websites. In this example, I chose chase.com and its four closest competitors to review. For each intersection, you see the number of unique visitors and the overall proportion of each site’s audience it represents. It also shows the volume of unreached potential visitors.

Here, you can see a direct comparison of the audience loyalty represented in a bar graph. It shows a breakdown of each site’s audience based on how many other sites they have visited. Those sites with the highest loyalty show fewer additional sites visited.

From the perspective of chase.com, I can see 47% of their visitors do not visit rival sites. 33% of their audience visited 1 or more sites in this group, 14% visited 2 or more sites, 4% visited 3 or more sites, and just 0.8% viewed all sites in this comparison.

How to answer qualitative research questions with Similarweb

Similarweb Digital Research Intelligence drastically improves market research efficiency and time to insight. Both of these can impact the bottom line and the pace at which organizations can adapt and flex when markets shift, and rivals change tactics.

Outdated practices, while still useful, take time . And with a quicker, more efficient way to garner similar insights, opting for the fast lane puts you at a competitive advantage.

With a birds-eye view of the actions and behaviors of companies and consumers across a market , you can answer certain research questions without the need to plan, do, and review extensive qualitative market research .

Wrapping up

Qualitative research methods have been around for centuries. From designing the questions to finding the best distribution channels, collecting and analyzing findings takes time to get the insights you need. Similarweb Digital Research Intelligence drastically improves efficiency and time to insight. Both of which impact the bottom line and the pace at which organizations can adapt and flex when markets shift.

Similarweb’s suite of digital intelligence solutions offers unbiased, accurate, honest insights you can trust for analyzing any industry, market, or audience.

Methodologies used for data collection are robust, transparent, and trustworthy.
Clear presentation of data via an easy-to-use, intuitive platform.
It updates dynamically–giving you the freshest data about an industry or market.
Data is available via an API – so you can plug into platforms like Tableau or PowerBI to streamline your analyses.
Filter and refine results according to your needs.

Are quantitative or qualitative research questions best?

Both have their place and purpose in market research. Qualitative research questions seek to provide details, whereas quantitative market research gives you numerical statistics that are easier and quicker to analyze. You get more flexibility with qualitative questions, and they’re non-directional.

What are the advantages of qualitative research?

Qualitative research is advantageous because it allows researchers to better understand their subject matter by exploring people’s attitudes, behaviors, and motivations in a particular context. It also allows researchers to uncover new insights that may not have been discovered with quantitative research methods.

What are some of the challenges of qualitative research?

Qualitative research can be time-consuming and costly, typically involving in-depth interviews and focus groups. Additionally, there are challenges associated with the reliability and validity of the collected data, as there is no universal standard for interpreting the results.

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How to Formulate a Qualitative Research Question

How to Locate PhD Dissertations

Within academia, there are two main types of research: quantitative and qualitative. In quantitative research, researchers use experimental designs to examine the relationship among variables. Qualitative research, on the other hand, is a more person-centered approach commonly used in the social sciences and humanities, though in recent years researchers in the hard sciences have conducted qualitative research to identify variables relevant to their quantitative research. In qualitative research studies, researchers gather information directly from their subjects, typically through observation or interviews.

Make a list of keywords associated with your area of interest. For example, if you are interested in online education programs, some of your keywords might be "online degrees," "online schools," "online universities" and "distance learning."

Search for your keywords in a database of scholarly literature such as ProQuest, Web of Knowledge, WorldCat or EBSCOhost. Check with your institution's library to see which databases are available for you.

Scan the most recently published articles to get a sense of their content. Read more closely the "discussion" sections at the ends of the articles. In this section, researchers typically reveal avenues for future research.

Choose one of the avenues for future research described in these articles. Base your decision primarily on the idea's suitability for qualitative research. Indicators of an idea's suitability would be words such as "explore," "describe," "experience," and "explain." Avoid any ideas with the words "cause" and "effect." These words are more suitable for quantitative research studies.

Rephrase this idea as a question. For example, if the authors write that "future research should explore differences between successful and unsuccessful students' perceptions of the online learning environment," you could rephrase the idea as, "How do successful students' perceptions of online learning environments differ from those of unsuccessful students?"

When choosing one of the avenues for further research, you should choose the one that you find to be the most interesting. Research can be a long, involved process, and the more interested you are in the subject, the less painful it will be.

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Marie C. Hoepfl: Choosing Qualitative Research: A Primer for Technology Education Researchers; "Journal of Technology Education"; 1997
Juliet Corbin and Anselm Strauss: "Basics of Qualitative Research"; 2008

Kat Black is a professional writer currently completing her doctorate in musicology/ She has won several prestigious awards for her research, and has had extensive training in classical music and dance.

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Research Question Generator: Best Tool for Students

Stuck formulating a research question? Try the tool we’ve made! With our research question generator, you’ll get a list of ideas for an academic assignment of any level. All you need to do is add the keywords you’re interested in, push the button, and enjoy the result!

Now, here comes your inspiration 😃

Please try again with some different keywords.

Why Use Research Question Generator?

The choice of research topic is a vital step in the process of any academic task completion. Whether you’re working on a small essay or a large dissertation, your topic will make it fail or fly. The best way to cope with the naming task and proceed to the writing part is to use our free online tool for title generation. Its benefits are indisputable.

The tool generates research questions, not just topics
It makes questions focused on your field of interest
It’s free and quick in use

Research Question Generator: How to Use

Using our research question generator tool, you won’t need to crack your brains over this part of the writing assignment anymore. All you need to do is:

Insert your study topic of interest in the relevant tab
Choose a subject and click “Generate topics”
Grab one of the offered options on the list

The results will be preliminary; you should use them as an initial reference point and refine them further for a workable, correctly formulated research question.

Research Questions: Types & Examples

Depending on your type of study (quantitative vs. qualitative), you might need to formulate different research question types. For instance, a typical quantitative research project would need a quantitative research question, which can be created with the following formula:

Variable(s) + object that possesses that variable + socio-demographic characteristics

You can choose among three quantitative research question types: descriptive, comparative, and relationship-based. Let's consider each type in more detail to clarify the practical side of question formulation.

Descriptive

As its name suggests, a descriptive research question inquires about the number, frequency, or intensity of something and aims to describe a quantitative issue. Some examples include:

How often do people download personal finance apps in 2022?
How regularly do Americans go on holidays abroad?
How many subscriptions for paid learning resources do UK students make a year?

Comparative

Comparative research questions presuppose comparing and contrasting things within a research study. You should pick two or more objects, select a criterion for comparison, and discuss it in detail. Here are good examples:

What is the difference in calorie intake between Japanese and American preschoolers?
Does male and female social media use duration per day differ in the USA?
What are the attitudes of Baby Boomers versus Millennials to freelance work?

Relationship-based

Relationship-based research is a bit more complex, so you'll need extra work to formulate a good research question. Here, you should single out:

The independent variable
The dependent variable
The socio-demographics of your population of interest

Let’s illustrate how it works:

How does the socio-economic status affect schoolchildren’s dropout rates in the UK?
What is the relationship between screen time and obesity among American preschoolers?

Research Question Maker FAQ

In a nutshell, a research question is the one you set to answer by performing a specific academic study. Thus, for instance, if your research question is, “How did global warming affect bird migration in California?," you will study bird migration patterns concerning global warming dynamics.

You should think about the population affected by your topic, the specific aspect of your concern, and the timing/historical period you want to study. It’s also necessary to specify the location – a specific country, company, industry sector, the whole world, etc.

A great, effective research question should answer the "who, what, when, where" questions. In other words, you should define the subject of interest, the issue of your concern related to that subject, the timeframe, and the location of your study.

If you don’t know how to write a compelling research question, use our automated tool to complete the task in seconds. You only need to insert your subject of interest, and smart algorithms will do the rest, presenting a set of workable, interesting question suggestions.

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How to Write Awesome Qualitative Research Questions: Types & Examples
Research Question: Definition, Types, Examples, Quick Tips
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Top 30 Objective Qualitative Research Question Answers
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COMMENTS

How to Write Qualitative Research Questions
This is especially important with qualitative questions, where there may be exploratory or inductive methods in use that introduce researchers to new and interesting areas of inquiry. Here are some tips for writing good qualitative research questions. 1. Keep it specific. Broader research questions are difficult to act on.
PDF Question formulation and Searching for qualitative evidence
Makes Comparison optional. Uses "softer", more encompassing, term of Evaluation instead of "hard" term Outcomes. Not designed originally for qualitative review questions (Origins in Evidence Based Librarianship) "I" originally represented Intervention - researchers from JBI then suggested phenomenon of Interest.
Developing qualitative research questions: a reflective process
Creating discovery‐oriented questions can help a researcher use the process of developing and refining questions as a basis for a more rigorous and reflexive inquiry. With a qualitative study, a researcher is inquiring about such topics as how people are experiencing an event, a series of events, and/or a condition.
Qualitative Research Questions
Qualitative research questions are driven by the need for the study. Ideally, research questions are formulated as a result of the problem and purpose, which leads to the identification of the methodology. When a qualitative methodology is chosen, research questions should be exploratory and focused on the actual phenomenon under study. ...
PDF The Anatomy of Qualitative Research Questions
when you use the Anatomy, you will be able to craft research questions that help you conduct corresponding studies eﬃciently and eﬀectually. This book is a prequel to collecting and analyzing qualitative data. The focus is on formulating a qualitative research question—but not just any qualitative research question.
Formulating research questions for evidence-based studies
Formulating a research question is a crucial step in directing any scientific study. The classical evidence-based approach to formulating a question uses the PICO framework, consisting of population, intervention, comparison, and outcome. ... Series: practical guidance to qualitative research. Part 2: context, research questions and designs ...
How to Write Qualitative Research Questions: Types & Examples
1. Begin with Your Research Goals. The first step in formulating qualitative research questions is to have a clear understanding of what you aim to discover or understand through your research. There are two types of qualitative questionnaires or research - Ontological and Epistemological. Finding out the nature of your research influences ...
PDF How to Design a Qualitative Project and Create A Research Question
• The questions should reflect your theoretical approach to qualitative research. • Your questions must be researchable. In this section we examine the formulation of research questions in qualitative research. We link these questions to several qualitative approaches. We then offer guidelines for evaluat -
Formulation of Research Question
Abstract. Formulation of research question (RQ) is an essentiality before starting any research. It aims to explore an existing uncertainty in an area of concern and points to a need for deliberate investigation. It is, therefore, pertinent to formulate a good RQ. The present paper aims to discuss the process of formulation of RQ with stepwise ...
Planning Qualitative Research: Design and Decision Making for New
Qualitative research, conducted thoughtfully, is internally consistent, rigorous, and helps us answer important questions about people and their lives (Lincoln & Guba, 1985). These fundamental epistemological foundations are key for developing the right research mindset before designing and conducting qualitative research. ... Formulating ...
Series: Practical guidance to qualitative research. Part 2: Context
The SPIDER tool is more suited than PICO for searching for qualitative studies in the literature, and can support the process of formulating research questions for original studies. The choice of a qualitative design primarily depends on the nature of the research problem, the research question, and the scientific knowledge one seeks.
Formulating a researchable question: A critical step for facilitating
This article will assist researchers by providing step-by-step guidance on the formulation of a research question. This paper also describes PICO (population, intervention, control, and outcomes) criteria in framing a research question. Finally, we also assess the characteristics of a research question in the context of initiating a research ...
Qualitative Research Questions: Gain Powerful Insights + 25 Examples
25 examples of expertly crafted qualitative research questions. It's easy enough to cover the theory of writing a qualitative research question, but sometimes it's best if you can see the process in practice. In this section, we'll list 25 examples of B2B and B2C-related qualitative questions. Let's begin with five questions.
Step 1: Formulating the research question
A technique often used in research for formulating a clinical research question is the PICO model. Slightly different versions of this concept are used to search for quantitative and qualitative reviews. The PICO/ PECO framework is an adaptable approach to help you focus your research question and guide you in developing search terms. The ...
Qualitative Research Questions: What it is and how to write it
Qualitative research questions should be straightforward, specific, and tailored to the research's goals. They guide the process of gathering data through interviews, observations, or document analysis and give a method for analyzing and interpreting data. ... When formulating your research topics, try to strike a balance between depth and ...
Question formulation and searching for qualitative evidence
These videos, originally part of the Qualitative Evidence Synthesis (QES) & Learning Live webinar series, start by briefly reviewing some of the question formulation frameworks for qualitative evidence synthesis, rehearsing the advantages and disadvantages of the alternative approaches.. The session then moved on to discussing how the chosen question framework fulfils an important role in ...
(PDF) Formulation of Research Question
A well-formulated research question is fundamental to conducting a high-quality study as it facilitates information gathering, problem understanding (Ratan et al. 2019), topic identification, and ...
Formulating a Research Question
Formulating a Research Question As noted in Module 1: Types of Reviews, conducting a "pre-search" is a crucial first step in devising the research question.A well-formulated research question informs the research process. It can focus your information needs (i.e. identify inclusion and exclusion criteria), help to identify key search concepts, and guide you in the direction of relevant ...
Formulating a good research question: Pearls and pitfalls
The process of formulating a good research question can be challenging and frustrating. While a comprehensive literature review is compulsory, the researcher usually encounters methodological difficulties in the conduct of the study, particularly if the primary study question has not been adequately selected in accordance with the clinical dilemma that needs to be addressed.
83 Qualitative Research Questions & Examples
The UK Data Service describes this perfectly, saying, "The value of qualitative research is that it gives a voice to the lived experience .". Read on to see seven use cases and 83 qualitative research questions, with the added bonus of examples that show how to get similar insights faster with Similarweb Digital Research Intelligence.
How to Formulate a Qualitative Research Question
Indicators of an idea's suitability would be words such as "explore," "describe," "experience," and "explain." Avoid any ideas with the words "cause" and "effect." These words are more suitable for quantitative research studies. Rephrase this idea as a question. For example, if the authors write that "future research should explore differences ...
Forming Focused Questions with PICO: Other Question Frameworks
PICO is a helpful framework for clinical research questions, but may not be the best for other types of research questions. Did you know there are at least 25 other question frameworks besides variations of PICO? Frameworks like PEO, SPIDER, SPICE, ECLIPSE, and others can help you formulate a focused research question. The table and example below were created by the Medical University of South ...
Research Question Generator: Tool for Academic Purposes
Research Questions: Types & Examples. Depending on your type of study (quantitative vs. qualitative), you might need to formulate different research question types. For instance, a typical quantitative research project would need a quantitative research question, which can be created with the following formula:

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What is qualitative research?

What are research questions?

Quantitative vs. qualitative research questions

Quantitative research questions

Qualitative research questions

Qualitative research question types

Why are good qualitative research questions important?

Developing good qualitative research questions

1. Keep it specific

2. Be original

3. Make it research-worthy

4. Focus your question

4. Focus on your own discipline, not someone else’s

5. Ask something researchable

Related resources

Research Writing and Analysis

Qualitative Research Questions

Other Qualitative Research Question Examples

Qualitative Research Questions: Gain Powerful Insights + 25 Examples

What are qualitative research questions, and when are they used?

Crafting qualitative research questions for powerful insights

1. Beginning the process

2. Create one overarching, guiding question

3. Theoretical framing

4. Ethical considerations

5. Writing the question

25 examples of expertly crafted qualitative research questions

1. What is the customer's perception of our company's brand?

2. Why do customers buy our product?

3. How do our customers interact with our products?

4. What are our customers' biggest frustrations with our products?

5. How do our customers feel about our customer service?

20 more examples to refer to when writing your question

This video offers tips on how to write good qualitative research questions, produced by Qualitative Research Expert, Kimberly Baker.

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Systematic and systematic-like review toolkit: Step 1: Formulating the research question

Step 1: Formulating the research question

Research question frameworks

PICO example

Alternative frameworks

Question type

Structuring qualitative questions?

Question about aetiology or risk?

Evaluating an intervention, policy or service?

Investigating the outcome of a service or policy?

Working out prevalence or incidence?

Determining prognosis?

Conducting an economic evaluation?

Further Readings

Search for existing reviews

Protocols and Guidelines for reviews

Further reading

Systematic Review guidelines

Integrative Review guidelines

Rapid Review guidelines

Scoping Review guidelines

Umbrella reviews

Meta-syntheses

Living reviews

Qualitative systematic reviews

Mixed methods systematic review

Realist reviews

Further Reading

Qualitative Research Questions: What it is and how to write it

What are qualitative research questions?

Begin with a broad research question

Specify the research objectives

Focus on the phenomenon

Use open-ended and exploratory language

Consider the context and participants

Incorporate theory and literature

Balance breadth and depth

Avoid leading or biased questions

Pilot test your questions

Revise and refine

1. Descriptive questions

2. Exploratory questions